WEBVTT - The Problems of Regulating Algorithms are Solvable

0:00:15.076 --> 0:00:26.276
<v Speaker 1>Bushkin, This is solvable. I'm Jacob Weisberg. Typically, if a

0:00:26.356 --> 0:00:31.076
<v Speaker 1>car crashes because there's say a faulty drive train, we

0:00:31.276 --> 0:00:35.876
<v Speaker 1>can point to the engineering and say there's a problem

0:00:35.916 --> 0:00:40.356
<v Speaker 1>with this system. With these adaptive systems, they're reacting and

0:00:40.476 --> 0:00:45.836
<v Speaker 1>learning and responding to human society and human behavior, and

0:00:45.956 --> 0:00:51.156
<v Speaker 1>we're still developing the scientific tools to understand what it

0:00:51.236 --> 0:00:56.396
<v Speaker 1>means to have those feedback loops. Algorithms are adaptive systems.

0:00:56.876 --> 0:00:59.956
<v Speaker 1>They're pieces of computer code that shape many aspects of

0:00:59.956 --> 0:01:05.036
<v Speaker 1>our digital lives. They're closely guarded trade secrets and powerful tools,

0:01:05.676 --> 0:01:11.036
<v Speaker 1>and they're regularly blamed for amplifying cultural and political divisions.

0:01:11.796 --> 0:01:16.836
<v Speaker 1>We often hear technologists say we couldn't have known, and

0:01:17.796 --> 0:01:23.116
<v Speaker 1>the idea that they haven't turned those lenses on questions

0:01:23.316 --> 0:01:27.196
<v Speaker 1>impacting the common good. It's a scandal if they haven't

0:01:27.236 --> 0:01:30.276
<v Speaker 1>ask the question. It's a scandal if they've asked it

0:01:30.316 --> 0:01:32.876
<v Speaker 1>and they're not telling us what they found. This is

0:01:32.876 --> 0:01:36.316
<v Speaker 1>a fourth chapter in our Solvable series examining solutions for

0:01:36.436 --> 0:01:41.876
<v Speaker 1>America's polarization problem. Today we're talking about social media algorithms

0:01:42.196 --> 0:01:44.356
<v Speaker 1>and how to deal with them. You can think of

0:01:44.396 --> 0:01:48.236
<v Speaker 1>social media companies as fancy restaurants. The cooks behind the

0:01:48.236 --> 0:01:51.636
<v Speaker 1>most successful one often don't want to reveal their recipes,

0:01:52.156 --> 0:01:54.636
<v Speaker 1>but customers have a right to know what they're eating.

0:01:55.476 --> 0:01:59.116
<v Speaker 1>It turns out we've been down this road before. The

0:01:59.236 --> 0:02:04.356
<v Speaker 1>Good Housekeeping labs started just around the turn of the century.

0:02:04.876 --> 0:02:08.156
<v Speaker 1>People were concerned about what was in their food what

0:02:08.276 --> 0:02:11.916
<v Speaker 1>was in others. This was before the creation of the FDA,

0:02:11.956 --> 0:02:16.396
<v Speaker 1>and so people subscribed to Good Housekeeping. Those labs would

0:02:16.916 --> 0:02:21.036
<v Speaker 1>test common products and tell people if they were safe

0:02:21.196 --> 0:02:24.916
<v Speaker 1>or not. Ultimately, the federal government stepped in to regulate

0:02:24.996 --> 0:02:31.876
<v Speaker 1>food safety, including disclosure requirements around ingredients, nutrients, and calories. Similarly,

0:02:32.316 --> 0:02:37.756
<v Speaker 1>establishing algorithmic safety and accountability will take a variety of players.

0:02:38.356 --> 0:02:40.876
<v Speaker 1>I want to live in a world where digital power

0:02:41.076 --> 0:02:44.356
<v Speaker 1>is both guided by evidence and accountable to the public.

0:02:44.996 --> 0:02:48.876
<v Speaker 1>Nathan Mathias teaches at Cornell University and leads the Citizens

0:02:48.916 --> 0:02:53.796
<v Speaker 1>and Technology Lab. The problems of regulating algorithms are solvable.

0:02:58.356 --> 0:03:01.716
<v Speaker 1>My co host an Apple Bomb, spoke with Nathan Mathias.

0:03:01.756 --> 0:03:07.516
<v Speaker 1>Here's their conversation. So Nathan, tell me what's an algorithm.

0:03:08.396 --> 0:03:12.236
<v Speaker 1>Algorithms can be thought of as a recipe, a series

0:03:12.356 --> 0:03:16.716
<v Speaker 1>of steps often programmed into a computer that determine how

0:03:16.756 --> 0:03:22.236
<v Speaker 1>a machine behaves. But the challenge, as any cook often finds,

0:03:22.596 --> 0:03:24.476
<v Speaker 1>is that when you put them out into the world,

0:03:24.636 --> 0:03:28.876
<v Speaker 1>especially something of sufficient complexity, they often behave in ways

0:03:29.076 --> 0:03:32.636
<v Speaker 1>that are different from what we expect. Can you just

0:03:32.636 --> 0:03:36.436
<v Speaker 1>take a minute to explain how that's problematic and why

0:03:36.556 --> 0:03:40.756
<v Speaker 1>why should we care that algorithms are deciding which piece

0:03:40.796 --> 0:03:44.716
<v Speaker 1>of content you see on Facebook or which video you're

0:03:44.716 --> 0:03:49.396
<v Speaker 1>being recommended on YouTube. Algorithms happen at all levels, from

0:03:50.196 --> 0:03:54.076
<v Speaker 1>exactly how the electrons go from one point to another

0:03:54.236 --> 0:03:57.316
<v Speaker 1>on the Internet to the much more high level things

0:03:57.436 --> 0:04:02.116
<v Speaker 1>that we think about in our direct experience. For example,

0:04:02.356 --> 0:04:07.196
<v Speaker 1>an algorithm determines what your email imbacts decides is spam,

0:04:07.596 --> 0:04:12.076
<v Speaker 1>an algorithm on Twitter decides which faces to show when

0:04:12.156 --> 0:04:17.476
<v Speaker 1>it's displaying a photo. And algorithms also and critically make

0:04:17.556 --> 0:04:23.356
<v Speaker 1>decisions about what information to prioritize when showing us feeds

0:04:23.436 --> 0:04:28.676
<v Speaker 1>on Facebook, on Twitter, when determining which adds we see

0:04:29.076 --> 0:04:33.716
<v Speaker 1>which adds we don't, and those are often some of

0:04:33.756 --> 0:04:38.716
<v Speaker 1>the uses of algorithms that people worry about in society

0:04:38.716 --> 0:04:43.236
<v Speaker 1>and policy circles. YouTube makes a recommendation system to help

0:04:43.316 --> 0:04:46.516
<v Speaker 1>us find the videos we like, and suddenly we're worrying

0:04:46.556 --> 0:04:52.676
<v Speaker 1>about recommendations of extremism. Microsoft makes a fun chat assistant

0:04:53.116 --> 0:04:56.716
<v Speaker 1>that will have interesting conversations with you, and now we're

0:04:56.716 --> 0:05:01.236
<v Speaker 1>worrying about it learning racism and hatred. So we find

0:05:01.356 --> 0:05:05.276
<v Speaker 1>that although we have the simple building blocks of an

0:05:05.276 --> 0:05:09.716
<v Speaker 1>algorithm that an engineer can imagine, they often grow to

0:05:09.796 --> 0:05:14.676
<v Speaker 1>be something larger than we might omit initially imagine. I've

0:05:14.676 --> 0:05:18.556
<v Speaker 1>written and others have written about the problem of algorithms

0:05:18.556 --> 0:05:25.036
<v Speaker 1>on Facebook favoritizing or preferring content and posts that are emotional,

0:05:25.236 --> 0:05:29.196
<v Speaker 1>that are negative, that are divisive. You know, there's been

0:05:29.196 --> 0:05:32.116
<v Speaker 1>an argument that that's one of the reasons why we

0:05:32.196 --> 0:05:34.956
<v Speaker 1>have so much division and polarization in our societies, that

0:05:35.356 --> 0:05:39.836
<v Speaker 1>we are being fed more and more excitable and angry

0:05:39.876 --> 0:05:43.436
<v Speaker 1>content because the algorithm tests and guesses that that's what

0:05:43.436 --> 0:05:45.036
<v Speaker 1>we're going to want to see or anyway that's what's

0:05:45.036 --> 0:05:47.516
<v Speaker 1>going to keep us online or keep us using Facebook.

0:05:47.956 --> 0:05:49.956
<v Speaker 1>Is it accurate? Is that how they work? We do

0:05:50.036 --> 0:05:53.436
<v Speaker 1>live in a world where many of the systems that

0:05:53.556 --> 0:05:57.436
<v Speaker 1>determined what we see and give our attention to our

0:05:57.556 --> 0:06:02.116
<v Speaker 1>learning from our behavior, our preferences, and from the collective

0:06:02.156 --> 0:06:05.636
<v Speaker 1>behavior of many others, some of who aren't paying. Some

0:06:05.676 --> 0:06:09.956
<v Speaker 1>of them have motivated, coordinated campaigns to influence the algorithms,

0:06:10.476 --> 0:06:14.796
<v Speaker 1>and they're adapting in real time. And so because we've

0:06:14.836 --> 0:06:19.276
<v Speaker 1>never really faced a situation like this at such scale,

0:06:19.796 --> 0:06:22.876
<v Speaker 1>people have a lot of concerns about how those algorithms

0:06:22.916 --> 0:06:27.596
<v Speaker 1>are behaving and what they're doing to society. One of

0:06:27.636 --> 0:06:32.356
<v Speaker 1>the fundamental challenges that I think scientists are still wrestling

0:06:32.396 --> 0:06:37.636
<v Speaker 1>with is this challenge of influence. Typically, if a car

0:06:37.756 --> 0:06:42.916
<v Speaker 1>crashes because there's say a faulty drive train, we can

0:06:42.956 --> 0:06:47.116
<v Speaker 1>point to the engineering and say there's a problem with

0:06:47.196 --> 0:06:51.876
<v Speaker 1>this system. With these adaptive systems, they're reacting and learning

0:06:51.916 --> 0:06:57.236
<v Speaker 1>and responding to human society and human behavior. And we're

0:06:57.316 --> 0:07:02.756
<v Speaker 1>still developing the scientific tools to understand what it means

0:07:02.836 --> 0:07:06.076
<v Speaker 1>to have those feedback loops. And in the meantime, we

0:07:06.156 --> 0:07:08.116
<v Speaker 1>have to live in a world where these things have

0:07:08.516 --> 0:07:12.676
<v Speaker 1>very real power. If the Facebook algorithm is designed to

0:07:12.756 --> 0:07:15.196
<v Speaker 1>keep all of us on Facebook as long as possible,

0:07:15.756 --> 0:07:18.476
<v Speaker 1>who's able to watch that, who's able to control it,

0:07:18.956 --> 0:07:22.316
<v Speaker 1>who's following the science? Almost no one is in a

0:07:22.436 --> 0:07:28.676
<v Speaker 1>position right now to regulate and manage those algorithms. For example,

0:07:28.956 --> 0:07:34.516
<v Speaker 1>in February, Facebook announced that they would be reducing the

0:07:34.676 --> 0:07:40.116
<v Speaker 1>political content appearing in people's news feeds in several countries.

0:07:40.636 --> 0:07:43.516
<v Speaker 1>We don't really know the details of what they're doing.

0:07:43.916 --> 0:07:46.956
<v Speaker 1>We also have evidence, because they say they're doing tests,

0:07:47.276 --> 0:07:51.036
<v Speaker 1>that they're not necessarily sure themselves what the impact is

0:07:51.076 --> 0:07:54.876
<v Speaker 1>going to be. When you think about who currently has

0:07:55.676 --> 0:07:59.596
<v Speaker 1>some power to shape what algorithms do, I think there

0:07:59.636 --> 0:08:03.516
<v Speaker 1>are some people at different levels of society who have

0:08:03.596 --> 0:08:06.756
<v Speaker 1>a little bit of influence. We've seen, for example, European

0:08:06.836 --> 0:08:12.836
<v Speaker 1>regulators step in around antitrust around what kinds of products

0:08:13.036 --> 0:08:17.396
<v Speaker 1>get promoted by search engines, for example, So governments have

0:08:17.476 --> 0:08:22.436
<v Speaker 1>been doing a little bit. We definitely have companies themselves

0:08:22.436 --> 0:08:26.516
<v Speaker 1>are being seen as almost government like and having policy teams,

0:08:26.516 --> 0:08:29.156
<v Speaker 1>so they're trying to understand how their own systems work

0:08:29.636 --> 0:08:33.236
<v Speaker 1>and manage them in some way without the rest of

0:08:33.316 --> 0:08:36.476
<v Speaker 1>us having that much transparency into their values or goals

0:08:36.596 --> 0:08:40.836
<v Speaker 1>or even their results. And then in some areas there

0:08:40.876 --> 0:08:44.956
<v Speaker 1>are other actors who have power to manage and govern

0:08:45.116 --> 0:08:47.956
<v Speaker 1>algorithms in a constraint way. So if you've ever been

0:08:47.996 --> 0:08:52.276
<v Speaker 1>a Facebook group administrator, for example, or you know someone

0:08:52.316 --> 0:08:55.116
<v Speaker 1>who's a Reddit moderator. They have a little bit of

0:08:55.116 --> 0:08:58.996
<v Speaker 1>an ability to tweak what gets promoted or how they

0:08:59.316 --> 0:09:02.036
<v Speaker 1>given algorithm works, even though they don't have a lot

0:09:02.076 --> 0:09:06.916
<v Speaker 1>of visibility into the underlying code or necessarily the power

0:09:06.956 --> 0:09:09.476
<v Speaker 1>to tell a big company to change what they do.

0:09:10.756 --> 0:09:13.356
<v Speaker 1>A couple of weeks ago, I had reason to talk

0:09:13.396 --> 0:09:17.756
<v Speaker 1>to a Facebook spokesman, and the topic was the experiments

0:09:17.796 --> 0:09:21.156
<v Speaker 1>that Facebook does with its algorithms, the way in which

0:09:21.196 --> 0:09:23.876
<v Speaker 1>they test different things. As you say, they try and

0:09:23.956 --> 0:09:27.196
<v Speaker 1>use more or less political content. You know. Actually, after

0:09:27.236 --> 0:09:31.876
<v Speaker 1>the events on January sixth at the Capitol, they came

0:09:31.956 --> 0:09:34.756
<v Speaker 1>up with a way of moderating the news feed so

0:09:34.836 --> 0:09:37.036
<v Speaker 1>that there wouldn't be so much disinformation in it. But

0:09:37.156 --> 0:09:40.076
<v Speaker 1>of course, as you say, they don't publish the results

0:09:40.076 --> 0:09:43.916
<v Speaker 1>of these experiments or of these changes. One of the

0:09:43.996 --> 0:09:46.996
<v Speaker 1>solutions that I know that you have suggested is that

0:09:47.036 --> 0:09:51.396
<v Speaker 1>there should be outside moderators, or there should be citizens

0:09:51.396 --> 0:09:55.676
<v Speaker 1>scientists who are studying these algorithms, you know, either with

0:09:55.756 --> 0:09:58.636
<v Speaker 1>the cooperation of Facebook and Google or maybe not with

0:09:58.396 --> 0:10:02.796
<v Speaker 1>their cooperation. What step one The place to start is

0:10:02.836 --> 0:10:07.036
<v Speaker 1>often with your own experience. I'll tell you a story

0:10:07.116 --> 0:10:10.876
<v Speaker 1>just to illustrate this about six years or ago, I

0:10:10.916 --> 0:10:15.916
<v Speaker 1>was approached by a group of women who faced online harassment,

0:10:16.236 --> 0:10:19.636
<v Speaker 1>threats of violence, and other kinds of risks. For them.

0:10:20.076 --> 0:10:22.756
<v Speaker 1>The first step was to acknowledge that it was a

0:10:22.756 --> 0:10:28.156
<v Speaker 1>problem and to find other people who had the same problem.

0:10:28.196 --> 0:10:30.916
<v Speaker 1>They were able to realize that they had common needs

0:10:30.996 --> 0:10:33.836
<v Speaker 1>and common goals, and they actually came up with a

0:10:33.876 --> 0:10:38.516
<v Speaker 1>way to record their experiences, both the kinds of harassment

0:10:38.796 --> 0:10:43.396
<v Speaker 1>that they were facing, and also to record how Twitter

0:10:43.756 --> 0:10:47.996
<v Speaker 1>did or often didn't handle their reports. That was the

0:10:48.036 --> 0:10:50.476
<v Speaker 1>point actually that they then reached out to me and said,

0:10:51.356 --> 0:10:55.276
<v Speaker 1>this is clearly a systemic problem. We've all experienced it,

0:10:55.436 --> 0:10:59.036
<v Speaker 1>we want to see change. We know that better understanding

0:10:59.156 --> 0:11:03.196
<v Speaker 1>data and science will help us think of better solutions

0:11:03.476 --> 0:11:07.156
<v Speaker 1>and also, if necessary, to create pressure for those solutions.

0:11:07.716 --> 0:11:10.196
<v Speaker 1>That was a great moment then for me and the

0:11:10.196 --> 0:11:14.076
<v Speaker 1>team of researchers I led to develop a methodology and

0:11:14.156 --> 0:11:17.396
<v Speaker 1>analyze the data they were collecting, and that report that

0:11:17.436 --> 0:11:21.916
<v Speaker 1>we ended up creating has been influential in industry. It's

0:11:21.916 --> 0:11:25.276
<v Speaker 1>helped law enforcement understand how to better support people who

0:11:25.316 --> 0:11:29.476
<v Speaker 1>experience online harassment, and it's also been useful in policy

0:11:29.476 --> 0:11:33.076
<v Speaker 1>debates in this country about online harassment. We're at a

0:11:33.156 --> 0:11:37.956
<v Speaker 1>moment where we're still building the lines of communication and

0:11:38.116 --> 0:11:42.236
<v Speaker 1>the idea of citizen science as a mode of understanding

0:11:42.236 --> 0:11:46.636
<v Speaker 1>and improving our digital lives. So at this stage, I

0:11:46.676 --> 0:11:49.396
<v Speaker 1>think the best first step is really to find other

0:11:49.436 --> 0:11:53.156
<v Speaker 1>people who care about the thing you care about. So

0:11:53.196 --> 0:11:56.516
<v Speaker 1>we need to identify the problems that have to be studied,

0:11:56.596 --> 0:11:59.236
<v Speaker 1>and we need the labs where they can be studied.

0:11:59.756 --> 0:12:04.236
<v Speaker 1>That's the first step. Absolutely, there's another important step at

0:12:04.316 --> 0:12:08.836
<v Speaker 1>the ecosystem level. There's a funding challenge. Most of the

0:12:09.156 --> 0:12:12.356
<v Speaker 1>search that goes into funding that goes into social computing

0:12:12.716 --> 0:12:16.356
<v Speaker 1>comes from the tech industry, like hundreds of millions of dollars,

0:12:16.676 --> 0:12:19.716
<v Speaker 1>and if you look at the money that comes into

0:12:19.876 --> 0:12:23.756
<v Speaker 1>industry independent research, it's a tiny drop in the bucket.

0:12:24.196 --> 0:12:28.996
<v Speaker 1>So as policymakers debate ideas like taxing tech companies, I

0:12:28.996 --> 0:12:33.276
<v Speaker 1>could imagine they're being funding within that for industry independent

0:12:33.356 --> 0:12:38.716
<v Speaker 1>accountability research. We're also finding ourselves having to invent new

0:12:39.396 --> 0:12:42.556
<v Speaker 1>funding models for this kind of research as well. And

0:12:42.596 --> 0:12:48.716
<v Speaker 1>then presumably at some point, some regulatory mechanism that makes

0:12:48.756 --> 0:12:52.796
<v Speaker 1>sure that the Internet platforms will work with you and

0:12:52.836 --> 0:12:55.756
<v Speaker 1>we'll listen to you exactly. So I think we're seeing

0:12:55.796 --> 0:13:00.316
<v Speaker 1>more and more researchers in this space say that we're

0:13:00.356 --> 0:13:04.436
<v Speaker 1>going to need some kind of regulation to provide protections

0:13:04.476 --> 0:13:08.396
<v Speaker 1>and support for independent research to go on even when

0:13:08.436 --> 0:13:12.996
<v Speaker 1>companies find it uncomfortable. One of the crises, you know

0:13:13.036 --> 0:13:16.116
<v Speaker 1>at the moment in American life is the fact that

0:13:16.156 --> 0:13:19.676
<v Speaker 1>a part of the country now lives in a completely

0:13:19.716 --> 0:13:22.236
<v Speaker 1>alternative universe from the rest of the country. And we

0:13:22.276 --> 0:13:25.116
<v Speaker 1>all saw on January the six that there are people

0:13:25.116 --> 0:13:27.556
<v Speaker 1>who are so convinced that Donald Trump won the election

0:13:27.596 --> 0:13:31.156
<v Speaker 1>that they were willing to attack the capital and even

0:13:31.356 --> 0:13:36.596
<v Speaker 1>murder policemen and other in an attempt to disrupt Congress's

0:13:36.636 --> 0:13:40.516
<v Speaker 1>work and prevent the naming of verifying of Joe Biden

0:13:41.036 --> 0:13:44.396
<v Speaker 1>as president. How do you relate that to this problem

0:13:44.436 --> 0:13:46.796
<v Speaker 1>of algorithms. I mean, if we had if we could

0:13:46.836 --> 0:13:49.916
<v Speaker 1>solve the algorithm problem, if we if we were able

0:13:49.956 --> 0:13:53.716
<v Speaker 1>to structure algorithms so that they favored civic discourse and

0:13:54.276 --> 0:13:58.596
<v Speaker 1>civil conversation instead of promoting division and anger, could that

0:13:58.756 --> 0:14:03.876
<v Speaker 1>help us heal this deep divide, this epistemological divide whereby

0:14:03.876 --> 0:14:06.916
<v Speaker 1>we all live in different realities. You know, we know

0:14:06.996 --> 0:14:09.516
<v Speaker 1>that when crowds of people get involved in stuff that

0:14:09.556 --> 0:14:12.236
<v Speaker 1>doesn't necessarily mean that the outcome is good or better.

0:14:13.036 --> 0:14:16.596
<v Speaker 1>So why should we be so sure that citizen participation

0:14:16.676 --> 0:14:19.676
<v Speaker 1>in the regulation of the internet will give us good regulation.

0:14:20.196 --> 0:14:25.716
<v Speaker 1>It's important to differentiate between who's making decisions and who's

0:14:25.796 --> 0:14:30.356
<v Speaker 1>producing evidence. Evidence is something that you can put into

0:14:30.556 --> 0:14:34.076
<v Speaker 1>the conversation about what to do, and so long as

0:14:34.116 --> 0:14:39.036
<v Speaker 1>that evidence is produced in a reliable way, it has

0:14:39.156 --> 0:14:42.596
<v Speaker 1>value to bring to the conversation. So your feeling is

0:14:42.636 --> 0:14:46.316
<v Speaker 1>that this is a question. It's not just important for

0:14:46.796 --> 0:14:48.756
<v Speaker 1>I don't know the future of social media. It's really

0:14:48.836 --> 0:14:52.436
<v Speaker 1>the question it's important for democracy giving that power, giving

0:14:52.596 --> 0:14:58.316
<v Speaker 1>some of that oversight ability to citizen scientists, to outside groups,

0:14:58.436 --> 0:15:03.396
<v Speaker 1>maybe to some government ombudsman, maybe to some regulators, that

0:15:03.476 --> 0:15:08.116
<v Speaker 1>this would democratize that power that social media companies have. Yeah,

0:15:08.796 --> 0:15:12.716
<v Speaker 1>one of my personal heroes in the social sciences is

0:15:12.796 --> 0:15:17.076
<v Speaker 1>Kurt Lewin, one of the founders of social psychology, who

0:15:17.196 --> 0:15:22.596
<v Speaker 1>himself barely escaped Nazi Germany with his life and went

0:15:22.636 --> 0:15:27.036
<v Speaker 1>on to influence so much in science and society. And

0:15:27.076 --> 0:15:30.556
<v Speaker 1>he had this great quote which says, it's essential that

0:15:30.636 --> 0:15:35.236
<v Speaker 1>a democratic commonwealth and its educational system apply the rational

0:15:35.316 --> 0:15:40.516
<v Speaker 1>procedures of scientific investigation to its own processes of group living.

0:15:40.876 --> 0:15:44.956
<v Speaker 1>And Lewin believed that that needed to be done in

0:15:44.996 --> 0:15:48.916
<v Speaker 1>a democratic way if we were going to maintain the

0:15:49.076 --> 0:15:53.516
<v Speaker 1>values that we have as democratic societies. That it wasn't

0:15:53.636 --> 0:15:58.876
<v Speaker 1>just enough to do research that supported democracy. You needed

0:15:58.996 --> 0:16:02.836
<v Speaker 1>the research itself to be democratic in nature. And I

0:16:02.876 --> 0:16:06.476
<v Speaker 1>think in an era where so much of what we

0:16:06.676 --> 0:16:13.196
<v Speaker 1>do is influenced by design and algorithms, that reality is

0:16:13.636 --> 0:16:18.356
<v Speaker 1>clearer than it even was in Lewin's time. There's a

0:16:18.396 --> 0:16:23.996
<v Speaker 1>long tradition of citizens, scientists, and outsiders working outside the

0:16:23.996 --> 0:16:27.116
<v Speaker 1>government are sometimes in tandem with the government in order

0:16:27.156 --> 0:16:30.796
<v Speaker 1>to push regulation or particular direction. Do you see yourself

0:16:30.836 --> 0:16:32.876
<v Speaker 1>belonging to that tradition and can you describe it a

0:16:32.916 --> 0:16:35.716
<v Speaker 1>little bit? You're asking me a question about something that

0:16:35.836 --> 0:16:42.156
<v Speaker 1>I absolutely love and obsessed by, so question. Yeah, you know,

0:16:42.236 --> 0:16:45.076
<v Speaker 1>I grew up, you know, in the United States as

0:16:45.116 --> 0:16:50.036
<v Speaker 1>a Guatemalan American, with this sense that science was this

0:16:50.116 --> 0:16:54.156
<v Speaker 1>tool of like powerful people in institutions that didn't always

0:16:54.636 --> 0:16:58.956
<v Speaker 1>include or pay attention to the general public or the

0:16:59.036 --> 0:17:03.476
<v Speaker 1>marginalized as anything other than research participants like you can

0:17:03.516 --> 0:17:06.476
<v Speaker 1>be a subject in the research and we will call

0:17:06.516 --> 0:17:09.636
<v Speaker 1>you a subject. But when I was a graduate at

0:17:09.636 --> 0:17:12.556
<v Speaker 1>the MIT Media Lab, I started to learn about this

0:17:12.596 --> 0:17:18.436
<v Speaker 1>amazing tradition of citizen science in different places and times

0:17:18.436 --> 0:17:22.676
<v Speaker 1>over the last really two hundred years. In the mid

0:17:22.796 --> 0:17:26.596
<v Speaker 1>nineteenth century, there was a group of people who went

0:17:26.636 --> 0:17:31.036
<v Speaker 1>around London and bought bread from different shops and used

0:17:31.076 --> 0:17:36.396
<v Speaker 1>this new idea of a microscope to count what was

0:17:36.476 --> 0:17:42.036
<v Speaker 1>actually in the bread and found widespread food adulteration. This

0:17:42.076 --> 0:17:47.316
<v Speaker 1>set of studies ended up helping launch the trajectory of

0:17:47.316 --> 0:17:50.116
<v Speaker 1>what is now the Lancet, one of the premier medical

0:17:50.196 --> 0:17:54.756
<v Speaker 1>journals in the world. Another example I really love is

0:17:54.796 --> 0:17:59.956
<v Speaker 1>the story of the Good Housekeeping Labs, which was started

0:18:00.436 --> 0:18:03.796
<v Speaker 1>just around the turn of the century. People were concerned

0:18:03.836 --> 0:18:07.236
<v Speaker 1>about what was in their food, what was in other products.

0:18:07.276 --> 0:18:10.196
<v Speaker 1>This was before the creation of they DA. There really

0:18:10.276 --> 0:18:14.716
<v Speaker 1>wasn't that much regulation of what went into the mass

0:18:14.796 --> 0:18:20.556
<v Speaker 1>production ecosystem, and so people subscribed to Good Housekeeping. Those

0:18:20.636 --> 0:18:25.596
<v Speaker 1>labs would test common products and tell people if they

0:18:25.636 --> 0:18:28.636
<v Speaker 1>were safe or not and use the good Housekeeping seal

0:18:28.636 --> 0:18:32.156
<v Speaker 1>of approval, and often in fact in the late nineteenth

0:18:32.156 --> 0:18:37.396
<v Speaker 1>early twentieth century, because there was this convergence of the

0:18:37.556 --> 0:18:42.036
<v Speaker 1>rising women's movement and a passion for science, you would

0:18:42.116 --> 0:18:48.036
<v Speaker 1>have women's organizations actually leading a lot of citizen science efforts.

0:18:48.076 --> 0:18:52.836
<v Speaker 1>And then later on when the US established the FDA,

0:18:52.876 --> 0:18:55.876
<v Speaker 1>it was actually the scientists from the Good Housekeeping Lab

0:18:56.316 --> 0:19:01.716
<v Speaker 1>that built up the FDA's initial scientific capacities and leading

0:19:01.796 --> 0:19:05.436
<v Speaker 1>us to where we are today, where we have more

0:19:05.676 --> 0:19:10.596
<v Speaker 1>organized and supported regimes of testing and science and regulation.

0:19:11.396 --> 0:19:15.676
<v Speaker 1>So when you think that's how algorithm regulation or social

0:19:15.716 --> 0:19:19.916
<v Speaker 1>media regulation could evolve with teams of citizen scientists like

0:19:19.996 --> 0:19:22.476
<v Speaker 1>the people at your lab, or is the idea that

0:19:22.556 --> 0:19:25.716
<v Speaker 1>eventually this is something the government would do or is

0:19:25.756 --> 0:19:28.676
<v Speaker 1>this something that will some other kind of civic body

0:19:28.756 --> 0:19:30.676
<v Speaker 1>will do. Do you have a kind of trajectory of

0:19:30.676 --> 0:19:32.756
<v Speaker 1>how this could work in the long term. In the

0:19:32.836 --> 0:19:36.996
<v Speaker 1>short term, citizen science and work from the outside is

0:19:37.036 --> 0:19:41.516
<v Speaker 1>a necessity. We're currently at a moment where if you

0:19:41.716 --> 0:19:45.116
<v Speaker 1>want to look at what tech companies are doing from

0:19:45.156 --> 0:19:49.076
<v Speaker 1>the inside, you have to sign these NDAs, you have

0:19:49.276 --> 0:19:53.636
<v Speaker 1>to do work that they feel comfortable with. And like

0:19:53.796 --> 0:19:59.556
<v Speaker 1>many other citizen scientists in other domains, we find ourselves

0:19:59.676 --> 0:20:03.636
<v Speaker 1>inventing methodologies to answer urging questions that people need to

0:20:03.716 --> 0:20:08.236
<v Speaker 1>understand now, and I think, you know, we have a

0:20:08.276 --> 0:20:11.796
<v Speaker 1>small but growing number of institutions that are starting to

0:20:11.836 --> 0:20:15.796
<v Speaker 1>do that work. The Barkup Consumer Reports Digital Labs has

0:20:15.836 --> 0:20:19.236
<v Speaker 1>been building a team that are initiatives like Joey boil

0:20:19.276 --> 0:20:23.156
<v Speaker 1>and Wine's Algorithmic Justice League that all do work of

0:20:23.196 --> 0:20:27.876
<v Speaker 1>this kind. In the longer term, I would love to

0:20:27.876 --> 0:20:31.636
<v Speaker 1>see a healthy ecosystem. I draw a lot of inspiration

0:20:31.876 --> 0:20:36.396
<v Speaker 1>from the work of Eleanor Ostrom, the Nobel Prize winning

0:20:36.436 --> 0:20:41.276
<v Speaker 1>political scientist who wrote about how you incorporate science into

0:20:41.916 --> 0:20:48.596
<v Speaker 1>complex governance scenarios where you have competing interests. I think

0:20:48.636 --> 0:20:51.356
<v Speaker 1>we're likely, I hope, in the long term, to get

0:20:51.396 --> 0:20:54.196
<v Speaker 1>to a point where companies are going to be more transparent.

0:20:54.276 --> 0:20:57.276
<v Speaker 1>They're going to actually publish their protocols and research on

0:20:57.316 --> 0:20:59.556
<v Speaker 1>the issues we care about, and that's going to be

0:20:59.596 --> 0:21:05.076
<v Speaker 1>an important part. I think we really desperately need more

0:21:05.676 --> 0:21:09.036
<v Speaker 1>government supported efforts, and I'll leave it to the policy

0:21:09.116 --> 0:21:12.036
<v Speaker 1>makers to figure out what that actually looks like. And

0:21:12.076 --> 0:21:15.876
<v Speaker 1>I think will continue to see citizen scientists trying to

0:21:15.916 --> 0:21:20.196
<v Speaker 1>make sense of and improve their own contexts and environment,

0:21:20.356 --> 0:21:24.636
<v Speaker 1>just like we have in the arena of environmental protection,

0:21:24.756 --> 0:21:29.916
<v Speaker 1>consumer protection. Those are all mature ecosystems where you have

0:21:30.036 --> 0:21:35.676
<v Speaker 1>science happening from different perspectives and different points in the ecosystem. Right,

0:21:35.716 --> 0:21:38.996
<v Speaker 1>So it's not just government scientists. They're also independent scientists.

0:21:39.036 --> 0:21:42.516
<v Speaker 1>And there's the Sierra Club, and they're individuals and they're

0:21:42.956 --> 0:21:45.236
<v Speaker 1>you know, so there there are lots of different perspectives

0:21:45.236 --> 0:21:48.396
<v Speaker 1>on the same environmental problem. And you imagine that that

0:21:48.636 --> 0:21:53.196
<v Speaker 1>would eventually be possible in monitoring and regulating the social

0:21:53.196 --> 0:21:56.916
<v Speaker 1>media companies too, exactly, and in democracy, we hope that

0:21:56.956 --> 0:22:01.036
<v Speaker 1>having multiple perspectives helps us get to a better solution.

0:22:01.516 --> 0:22:04.196
<v Speaker 1>At least that's that's the vision of democracy I want.

0:22:04.676 --> 0:22:08.956
<v Speaker 1>I want to cling to in how I imagine the work.

0:22:09.156 --> 0:22:13.756
<v Speaker 1>And so I think we need that for governing social media,

0:22:13.916 --> 0:22:17.676
<v Speaker 1>for governing the role of digital technologies in our lives,

0:22:17.956 --> 0:22:19.956
<v Speaker 1>and we have a lot of work to build up

0:22:19.956 --> 0:22:24.796
<v Speaker 1>the industry independent part of that ecosystem. Nathan, I know

0:22:24.916 --> 0:22:28.836
<v Speaker 1>that you started your education in the humanities and you

0:22:29.356 --> 0:22:32.596
<v Speaker 1>moved later on to technology. Can you tell me a

0:22:32.636 --> 0:22:35.716
<v Speaker 1>little bit about how that happened? How does an English

0:22:35.756 --> 0:22:39.156
<v Speaker 1>major become part of this other world? When I was

0:22:39.196 --> 0:22:45.156
<v Speaker 1>a teenager, I had this amazing opportunity to meet with

0:22:45.236 --> 0:22:48.876
<v Speaker 1>and talk to a local computer science professor. I was

0:22:49.076 --> 0:22:52.636
<v Speaker 1>really passionate about the arts. I was really passionate about computing,

0:22:53.356 --> 0:22:56.596
<v Speaker 1>and he said, computing as a lens on the world.

0:22:57.076 --> 0:23:02.156
<v Speaker 1>If you really care about understanding technology, you need to

0:23:02.316 --> 0:23:08.076
<v Speaker 1>understand society. You need to pay close attention to the

0:23:08.116 --> 0:23:13.596
<v Speaker 1>world around you, because computing without that has no heart,

0:23:13.676 --> 0:23:17.836
<v Speaker 1>it has no moral compass. With his encouragement, I felt

0:23:17.996 --> 0:23:24.276
<v Speaker 1>empowered and prompted to spend my undergraduate time reading literature,

0:23:24.396 --> 0:23:29.596
<v Speaker 1>studying the humanities, asking myself the big questions. Was really

0:23:29.916 --> 0:23:34.196
<v Speaker 1>during my second undergraduate degree, when I was a student

0:23:34.316 --> 0:23:38.356
<v Speaker 1>at Cambridge University that I started to ask questions about

0:23:38.996 --> 0:23:43.156
<v Speaker 1>literature and what we read, and its impact on democracy,

0:23:43.276 --> 0:23:49.076
<v Speaker 1>its impact and connections to psychology. I realized that not

0:23:49.276 --> 0:23:54.636
<v Speaker 1>only were we collecting massive amounts of data about human

0:23:54.676 --> 0:23:58.156
<v Speaker 1>experience and behavior that could help us answer some of

0:23:58.156 --> 0:24:03.156
<v Speaker 1>those questions. I also realized that those enduring questions about

0:24:03.196 --> 0:24:06.876
<v Speaker 1>what it means to live well together in society that

0:24:06.996 --> 0:24:11.636
<v Speaker 1>we've been asking as long as we've had written records

0:24:11.796 --> 0:24:16.196
<v Speaker 1>are incredibly important to the present time. And that's what

0:24:16.396 --> 0:24:18.876
<v Speaker 1>led me to actually go back to grad school and

0:24:19.716 --> 0:24:23.876
<v Speaker 1>study those questions further. And those aren't questions that are

0:24:23.916 --> 0:24:27.596
<v Speaker 1>normally asked in Silicon Valley, presumably. And I don't know

0:24:27.676 --> 0:24:31.516
<v Speaker 1>if I can speak for all of Silicon Valley, but

0:24:31.596 --> 0:24:37.116
<v Speaker 1>I do think that I think we often hear technologists

0:24:37.196 --> 0:24:42.636
<v Speaker 1>say we couldn't have known, and I can't really tell

0:24:42.796 --> 0:24:49.636
<v Speaker 1>whether that's true or whether it's a rhetorical line to take,

0:24:50.516 --> 0:24:56.356
<v Speaker 1>because the reality is that companies have built some of

0:24:56.396 --> 0:25:02.516
<v Speaker 1>the world's most sophisticated social scientific research endeavors in the

0:25:02.596 --> 0:25:07.316
<v Speaker 1>history of humanity, and the idea that they haven't turned

0:25:07.396 --> 0:25:12.996
<v Speaker 1>those lenses on questions impacting the common good is just

0:25:13.556 --> 0:25:18.156
<v Speaker 1>unimaginably astonishing. That it's a scandal if they haven't ask

0:25:18.276 --> 0:25:21.356
<v Speaker 1>the question. It's a scandal if they've asked it and

0:25:21.436 --> 0:25:24.196
<v Speaker 1>they're not telling us what they found. I want to

0:25:24.196 --> 0:25:27.436
<v Speaker 1>live in a world where digital power is both guided

0:25:27.476 --> 0:25:31.196
<v Speaker 1>by evidence and accountable to the public, and so I'm

0:25:31.356 --> 0:25:35.636
<v Speaker 1>very dissatisfied when people tell me they haven't asked the

0:25:35.716 --> 0:25:39.916
<v Speaker 1>question before. Nathan, what are a few things that you

0:25:39.956 --> 0:25:44.876
<v Speaker 1>could ask our podcast listeners to do to help solve

0:25:44.956 --> 0:25:47.876
<v Speaker 1>this problem themselves? So are there books you think they

0:25:47.916 --> 0:25:50.916
<v Speaker 1>should read? Are there, you know things they should watch

0:25:50.956 --> 0:25:54.316
<v Speaker 1>to get a better understanding these ideas or their organizations.

0:25:54.516 --> 0:25:58.996
<v Speaker 1>You can suggest they be involved with things they can do. Yeah. First,

0:25:59.196 --> 0:26:02.516
<v Speaker 1>there are some organizations that are building up this kind

0:26:02.516 --> 0:26:07.236
<v Speaker 1>of work. You can join, subscribe, or give to organizations

0:26:07.316 --> 0:26:11.796
<v Speaker 1>like the Markup, like Consumer Reports, the Algorithmic Justice League,

0:26:12.276 --> 0:26:15.916
<v Speaker 1>or the Citizens and Technology Lab, which I lead. In

0:26:15.956 --> 0:26:20.836
<v Speaker 1>addition to that look out for opportunities to participate in research,

0:26:21.316 --> 0:26:24.476
<v Speaker 1>kat Lab will be announcing some new studies later this year.

0:26:25.116 --> 0:26:29.236
<v Speaker 1>Many other researchers, some of whom I've mentioned, will announce

0:26:29.276 --> 0:26:34.156
<v Speaker 1>public calls asking people sign up and help us measure

0:26:34.276 --> 0:26:38.316
<v Speaker 1>or test a new idea. For example, the Mozilla Foundation,

0:26:38.316 --> 0:26:41.916
<v Speaker 1>who run the Firefox browser, have a volunteer program for

0:26:41.956 --> 0:26:45.756
<v Speaker 1>people to sign up and collectively monitor what kinds of

0:26:45.756 --> 0:26:50.316
<v Speaker 1>recommendations YouTube is making about the role of that algorithm

0:26:50.356 --> 0:26:57.196
<v Speaker 1>in our lives. That was Nathan Matthias, who leads Cornell

0:26:57.356 --> 0:27:01.796
<v Speaker 1>University Citizens and Technology Lab. Will include links to his

0:27:01.876 --> 0:27:05.196
<v Speaker 1>suggestions for ways that you can get involved with evaluating

0:27:05.196 --> 0:27:09.876
<v Speaker 1>algorithms and improving the social media ecosystem. This is the

0:27:09.956 --> 0:27:12.436
<v Speaker 1>last episode of our mini series about dealing with the

0:27:12.476 --> 0:27:15.636
<v Speaker 1>problem of political polarization. I'd urge you to go back

0:27:15.636 --> 0:27:19.476
<v Speaker 1>and listen to previous episodes if Eli pariser with former

0:27:19.516 --> 0:27:23.196
<v Speaker 1>President Juan Manuel Santos of Columbia and of course my

0:27:23.276 --> 0:27:26.556
<v Speaker 1>co host Anna Applebaum, who you've just been hearing from.

0:27:26.676 --> 0:27:28.636
<v Speaker 1>When you listen to them, I think you'll come away

0:27:28.676 --> 0:27:33.076
<v Speaker 1>with an understanding that polarization doesn't have to keep getting worse.

0:27:33.436 --> 0:27:36.156
<v Speaker 1>It's not a one way street, and there are societies

0:27:36.156 --> 0:27:39.076
<v Speaker 1>we can point to where it has gotten better. But

0:27:39.196 --> 0:27:43.036
<v Speaker 1>to diminish polarization, we need to address factors propelling it

0:27:43.076 --> 0:27:48.196
<v Speaker 1>in technology, media and politics. Next week I'm Solvable. We'll

0:27:48.236 --> 0:27:51.756
<v Speaker 1>talk with Catherine Coleman Flowers. She's the founder and director

0:27:51.796 --> 0:27:55.556
<v Speaker 1>of the Center for Rural Enterprise and Environmental Justice. We'll

0:27:55.596 --> 0:27:59.196
<v Speaker 1>discuss how poor sanitation in America is solvable. Yes, it's

0:27:59.236 --> 0:28:02.236
<v Speaker 1>still a problem here in the United States. I hope

0:28:02.276 --> 0:28:06.996
<v Speaker 1>you'll join us. Solvable Senior producer is Jocelyn Frank. Research

0:28:07.036 --> 0:28:11.236
<v Speaker 1>and booking by Lisa Dunn. Managing producer is Katherine Girardou.

0:28:11.596 --> 0:28:15.996
<v Speaker 1>Mia Lobell is the executive producer of Pushkin Podcast. Solvable

0:28:16.076 --> 0:28:18.956
<v Speaker 1>is a production of Pushkin Industries. If you like the show,

0:28:18.996 --> 0:28:22.076
<v Speaker 1>please remember to share, rate, and review us. It really

0:28:22.076 --> 0:28:24.636
<v Speaker 1>helps to get the word out. You can find Pushkin

0:28:24.716 --> 0:28:28.516
<v Speaker 1>podcasts wherever you listen, including on the iHeartRadio app and

0:28:28.636 --> 0:28:31.396
<v Speaker 1>Apple Podcasts. I'm Jacob Weisberg.