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Speaker 1: Hello everybody. I'm Jemma Spake and welcome back to the

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Speaker 1: Psychology of Your Twenties, the podcast where we talk through

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Speaker 1: the biggest changes, moments and transitions of our twenties and

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Speaker 1: what they mean for our psychology. Hello everybody, Welcome back

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Speaker 1: to the show. Welcome back to the podcast. New listeners

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Speaker 1: on listeners, wherever you are in the world. It is

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Speaker 1: so great to have you here back for another episode

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Speaker 1: as we, of course break down the psychology of our twenties.

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Speaker 1: Starting a business during this decade. Starting a successful business

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Speaker 1: in this decade is a big goal that I know

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Speaker 1: a lot of you guys have. I so often get

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Speaker 1: requests for advice on this or to bring somebody on

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Speaker 1: who can give us some no bullshit, straight shooting advice

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Speaker 1: on what it takes, how to formulate an idea, how

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Speaker 1: an ex an idea, how to handle money, investments stuff today.

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Speaker 1: I am so lucky to have that somebody on the

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Speaker 1: podcast who can talk us through all of these things.

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Speaker 1: Britney Saunders is the founder and CEO of Fate the Label.

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Speaker 1: It is an iconic Australian clothing brand, iconic that has

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Speaker 1: exploded in recent years, and she started this business in

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Speaker 1: her twenties. I'm so excited to have her on and

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Speaker 1: to hear her story. Britney Saunders, Welcome to the Psychology

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Speaker 1: of your twenties.

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Speaker 2: Thanks for having me, Gemma. I feel like your voice

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Speaker 2: is so calming. Do people say that to you?

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Speaker 1: They do, they do. I don't know what it is though,

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Speaker 1: because I find my voice really irritating.

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Speaker 2: But I feel like I need to match the way

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Speaker 2: that you talk so that we can no, oh, really

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Speaker 2: that because my voice is like naturally very loud. Yeah,

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Speaker 2: you're being really calm, So I'm like, I think I

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Speaker 2: need to.

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Speaker 1: Be cum everybody. Well, I was saying I love having

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Speaker 1: tea before this, it's like I love having another Australian

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Speaker 1: on the podcast.

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Speaker 2: I feel like you need to get some more on

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Speaker 2: I know, I do, I do.

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Speaker 1: I don't know. I do a lot, but like just

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Speaker 1: this year, I just have just hasn't happened.

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Speaker 2: That's kind of cool though, if you're mixing it up

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Speaker 2: and getting people from all over the world.

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Speaker 1: But I feel like people always say my old Yeah,

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Speaker 1: like you don't have a strong Australian accent, and I'm like,

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Speaker 1: I think I do.

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Speaker 2: Hearing your accent, mine's pretty strong.

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Speaker 1: Yeah, and I love it. I'm like, well maybe I

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Speaker 1: should really, maybe I should get back to my roots. Yeah,

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Speaker 1: the fun I really get into it, and I like,

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Speaker 1: really we.

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Speaker 2: Can talk about that the rest Yeah.

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Speaker 1: Often?

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Speaker 2: Yeah are gone?

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Speaker 1: Yeah, okay, Well tell me a little bit about your story.

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Speaker 1: I feel like I'm going to get ahead of myself.

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Speaker 1: What did you want to be when you grew up?

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Speaker 1: Where did you grow up?

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Speaker 2: What's like the history of brit So I am from Newcastle, which,

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Speaker 2: if you're not familiar or anyone listening, it's a little

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Speaker 2: regional city two hours north of Sydney, or maybe two

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Speaker 2: and a half, depending on what part of Sydney you're

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Speaker 2: coming from, because Sydney is massive. So I'm a born

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Speaker 2: and bred Newie gal. I lived like around Australia in

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Speaker 2: my late teens and early twenties and a long story

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Speaker 2: short is in high school I discovered this website called

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Speaker 2: YouTube and I thought that looks fun. So I just

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Speaker 2: started that as a hobby and did it all throughout

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Speaker 2: high school. I dropped out of school when I was

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Speaker 2: sixteen to be a waitress because I hated being at school.

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Speaker 2: I had no interest in school. I wasn't bad in school,

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Speaker 2: like I was actually pretty good, and especially like in

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Speaker 2: year ten, like at the subjects that I chose, but

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Speaker 2: I just like had no interest in being there. And

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Speaker 2: I feel like from a young age, like when you're

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Speaker 2: a teenager, you're kind of told by all of your

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Speaker 2: teachers and the careers advisor, you know, you've got to

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Speaker 2: figure out what it is that you want to do

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Speaker 2: for the rest of your life right now, and it's

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Speaker 2: like I am fifteen.

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Speaker 1: I don't even have a lobe to develop, Like it's

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Speaker 1: not there.

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Speaker 2: I so vividly remember being in like year nine and

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Speaker 2: going into year ten and I was a year young

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Speaker 2: for my year as well, so I was going into

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Speaker 2: year ten and you know, you'd have like we got

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Speaker 2: introduced to the school careers advisor.

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Speaker 1: Yeah, home, and they used to make you do this quiz.

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Speaker 1: Did you do this quiz? Like this? It was like

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Speaker 1: ten pages and it was like what are you going

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Speaker 1: to be when you grow up?

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Speaker 2: Yeah? And it's like just how do go? And I

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Speaker 2: remember back then thinking I have no idea what I

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Speaker 2: want to do, Like I had no idea. I had

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Speaker 2: no interest in the idea of going to UNI. And

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Speaker 2: I remember all my friends in school at the time,

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Speaker 2: like they knew that they were going to go to

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Speaker 2: UNI become a nurse because their mum was a nurse

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Speaker 2: or whatever, or they want to be a teacher. And

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Speaker 2: I remember going to the career's advisor and thinking and saying,

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Speaker 2: I don't know what it is that I want to do,

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Speaker 2: and something really random. At one point, he was trying

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Speaker 2: to sell the idea to me of going into the

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Speaker 2: army reserves.

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Speaker 1: Oh my god, I just got chills because that happened

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Speaker 1: to me as well. I genuinely just got chills. I'm

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Speaker 1: running and we got gooseby I got goosebumps because that

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Speaker 1: happened to me. They were like, you should really join

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Speaker 1: the army reserve. And I was like, what part of

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Speaker 1: me makes you think that that's a good idea.

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Speaker 2: I'm not this young girl. Yeah, like no clue.

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Speaker 1: And I don't know if they were like incentivized.

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Speaker 2: Maybe that's what I was just called brochures and percent

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Speaker 2: fleps and he's handing them all to me, and I

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Speaker 2: was like, oh, okay, maybe this is what I want

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Speaker 2: to do. So then I went to some like career

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Speaker 2: day at like the Army or something, and so like

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Speaker 2: I just had no idea. I applied for a couple

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Speaker 2: of like hair dressing apprenticeships, because you know how like

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Speaker 2: when you get to year ten, everyone's dropping out to

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Speaker 2: go become a beauty therapist or a hairdresser. I was like, yeah, okay,

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Speaker 2: that's what I wanted to tell you. Yeah, so I

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Speaker 2: went and did a couple of trials to become a

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Speaker 2: first year apprentice.

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Speaker 1: How many hours did you work when you were doing that?

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Speaker 2: I have so many, right, yeah, I think like one

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Speaker 2: trial was a week unpaid unpaid. Yeah, back then, I

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Speaker 2: think you have to get paid.

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Speaker 1: I don't even know. I honestly wouldn't put it past.

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Speaker 2: Them back then, Yeah, I remember I got paid nothing

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Speaker 2: and all I did was sweet floors and make cups

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Speaker 2: of tea for a week at this one place, and

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Speaker 2: then they handed me like a big pack of shampoo

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Speaker 2: and conditioner at the end they said, sorry you didn't

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Speaker 2: get the from there, like crying, but looking back now,

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Speaker 2: like I'm so glad that never worked out. So, yeah,

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Speaker 2: I dropped out when I was just waitressing in Newcast

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Speaker 2: all was working on my YouTube channel. I had over

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Speaker 2: twenty different jobs in my teens and into my early

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Speaker 2: twenties and worked in every industry because I was just

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Speaker 2: trying to figure out what it was that I wanted

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Speaker 2: to do doing the YouTube. And then throughout those lateeen years,

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Speaker 2: I also dabbled in what I didn't know at the

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Speaker 2: time were businesses, but I just thought that was like

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Speaker 2: little hobbies or something, you know. So I did like

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Speaker 2: mobile spray tans, and then I set up a little

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Speaker 2: spray tan business at home because I had this like

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Speaker 2: lawn mower storage underneath my house.

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Speaker 1: Like I's very smart.

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Speaker 2: It was like on a sloping block, and then you

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Speaker 2: knew how they'd be, like the wooden door and then

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Speaker 2: like a brick room under the back.

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Speaker 1: Of the house. Yeah, this is a very Australian thing.

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Speaker 2: Yeah, I don't know why.

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Speaker 1: Yeah. I used to always walk past these and be like,

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Speaker 1: there are children trapped in there. Yeah you know what

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Speaker 1: I mean.

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Speaker 2: While I was in there doing spray tans. Well, so

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Speaker 2: I set up a business there. I would have been

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Speaker 2: seventeen or eighteen at the time. Taught myself how to

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Speaker 2: do makeup and was doing a bit of makeup on

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Speaker 2: YouTube and stuff. So then I was doing freelance makeup,

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Speaker 2: tried decorating and selling iPhone cases on Facebook, there were

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Speaker 2: just so many things that I did in those early

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Speaker 2: developmental years that I just thought were like fun, you know,

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Speaker 2: I never really made any money out of them. And

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Speaker 2: then my YouTube kind of really kicked off.

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Speaker 1: Do you remember the video.

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Speaker 2: It wasn't a video, it's because I'd been doing it

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Speaker 2: for years, like from ages of fifteen up until twenty one,

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Speaker 2: which is how many years?

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Speaker 1: Six six years?

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Speaker 2: Yeah, So from yeah, about fifteen years old to twenty one,

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Speaker 2: I went from zero subscribers to eighty thousand, and back

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Speaker 2: then that was kind of like a big deal.

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Speaker 1: That's still a big deal. Yeah. Back then, I remember

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Speaker 1: like the og YouTube days.

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Speaker 2: Yeah, and so to have eighty thousand subscribers was like

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Speaker 2: kind of a big deal. And I was twenty one

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Speaker 2: and I was working full time in an admin role

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Speaker 2: in Newcastle, and I was just earning like a little

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Speaker 2: bit of money off the ads. And then this is

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Speaker 2: when Instagram had come out as well. So I had

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Speaker 2: maybe twenty thousand followers on Instagram and I started getting

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Speaker 2: paid like fifty dollars for an Instagram post, one hundred

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Speaker 2: dollars for an Instagram post, you know, just like holding

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Speaker 2: up a protein powder next to my face or whatever.

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Speaker 1: But how like how low energy it used to be?

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Speaker 2: Yes, I would add back then it was like one

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Speaker 2: brand that I worked with back then was Protein World,

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Speaker 2: I don't know if you remember that, and they had

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Speaker 2: like this slender shake or some shit. It was in

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Speaker 2: like the Skinny Me Tea days.

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Speaker 1: I was just thinking that, and I'm pretty sure.

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Speaker 2: I did like one of those Detox Tea posts too,

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Speaker 2: and like you would literally get sent the product and

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Speaker 2: I would just hold it next to my face and

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Speaker 2: smile in a selfie and put that on Instagram and

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Speaker 2: I'd get like one hundred and fifty dollars and so

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Speaker 2: that was like the start. Yeah, So that was the

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Speaker 2: start of me like earning money through Instagram and obviously

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Speaker 2: making a bit off the YouTube ads. And again long

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Speaker 2: story shot, but at the age of twenty one, I

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Speaker 2: kind of looked at the money that I was earning

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Speaker 2: through my YouTube and Instagram, which was nothing, and I

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Speaker 2: was living in a sharehouse at the time with like

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Speaker 2: three other people, paying like one hundred dollars week rent,

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Speaker 2: sixty dollars on petrol, fifty dollars on groceries. Back then,

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Speaker 2: I remember working out, Okay, this is how much it

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Speaker 2: costs me to live. I'm going to quit my full

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Speaker 2: time job and try to make this YouTube thing my

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Speaker 2: full time job. What's the worst it's going to happen. Yeah,

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Speaker 2: if this doesn't work out, I will just go and

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Speaker 2: get another job, because I've had over twenty by this

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Speaker 2: point and have been working for myself ever since. So

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Speaker 2: it's been eleven years now. I'm thirty two now. And

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Speaker 2: obviously the YouTube then absolutely boomed. In three years that

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Speaker 2: eighty thousand subscribers I built to a million, and then

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Speaker 2: I was like a full blown influencer in that first

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Speaker 2: wave of influencers in Australia, which was so surreal. Looking

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Speaker 2: back on now, it just doesn't feel real.

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Speaker 1: What was the coolest thing you got to do whilst

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Speaker 1: you were because to break the fourth wall? Like I was, well,

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Speaker 1: I'm how much younger than you? I'm seven years younger. Yeah,

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Speaker 1: so I remember being in high school.

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Speaker 2: You're a little teenager.

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Speaker 1: I was a teenager and I knew who you were. Yeah,

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Speaker 1: you were this is the you were like the one

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Speaker 1: of the girls.

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Speaker 2: Yeah, like the Bogan one because that was in the.

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Speaker 1: Era of like beauty Guru, and I know there's all

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Speaker 1: these others, like there was that.

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Speaker 2: Curtis Clone morellas Shannie Grimman, Chloe Zere and then there

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Speaker 2: was me going here the fuck a ya, and then

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Speaker 2: everyone would go, she's the bogan one.

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Speaker 1: Oh my god.

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Speaker 2: I always stayed true to myself, you know, I did

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Speaker 2: the most A real thing back then probably would have

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Speaker 2: just been all the opportunities of traveling with brands, like

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Speaker 2: getting taken to Spain with Nas Cosmetics for a global

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Speaker 2: brand trip when they were launching a new Mescara, just

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Speaker 2: going all the way to Spain for three days just

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Speaker 2: for them to launch the red Climax mascara.

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Speaker 1: Which, by the way, but that's kind of iconic. Yeah,

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Speaker 1: I have that mascara. Yes, I still have it.

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Speaker 2: We went to the launch of that that.

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Speaker 1: You know what, this is just this whole economy where

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Speaker 1: people think that like influencing and like content creation is

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Speaker 1: like that's not a real job. It's like no, no, no,

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Speaker 1: Like the money behind these industries is billions and billions.

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Speaker 2: And yeah, exactly right. And it's changed a lot since

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Speaker 2: back then when I did all of that, Like the

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Speaker 2: industry as a whole is completely different. And I guess

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Speaker 2: back then we were lucky because what we were doing

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Speaker 2: was aspirational. It was like, oh my god, did you

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Speaker 2: see Brittany got to go on the trip and with

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Speaker 2: tart trips, you know, to Hayman Island.

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Speaker 1: I remember those. Yep.

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Speaker 2: It was like cool because it was new and it

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Speaker 2: was this whole new era of influencing and then influencers

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Speaker 2: got picked and then everyone was almost like excited, like oh,

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Speaker 2: this is so cool, whereas it's been so interesting now

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Speaker 2: to have been around for so long where a brand

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Speaker 2: or do a brand trip now and people go, this

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Speaker 2: is tone deaf, you know, like like.

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Speaker 1: They're sick of it. This is two did you see

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Speaker 1: this thing the other day? It was like having a

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Speaker 1: life core where it's like I saw this post about

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Speaker 1: this the other day, where it's like we don't want

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Speaker 1: unattainable things, like people are moving back to like the

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Speaker 1: authentic yeah, like content of like this is unattainable. Come yeah.

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Speaker 2: People love to see just everyday life people going to

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Speaker 2: work and then documenting that. But I guess I feel

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Speaker 2: lucky that I was in that kind of first wave

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Speaker 2: of influencers in Australia because it was new and it

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Speaker 2: was cool and everyone's like o'h, my god, this is amazing. Goals.

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Speaker 1: Okay, so this is this like amazing journey You've been on,

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Speaker 1: fun journey, like when did you decide to quit influencing

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Speaker 1: and when did you first get the idea for Fate.

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Speaker 2: So the idea of Fate came about probably around the

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Speaker 2: age of twenty three to twenty four. And people will

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Speaker 2: always look at Fate now and go, oh, like, what

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Speaker 2: was your business plan? Like you must have had, you know,

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Speaker 2: all of your ducks in a row to like looking

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Speaker 2: at what Fate is today. But I always say, when

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Speaker 2: I started Fate, it was much like when I started

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Speaker 2: the spray tans under my house. It was not this big,

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Speaker 2: grand plan. I dabbled in lots of other small, little businesses.

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Speaker 2: I think the only difference with Fate and going into

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Speaker 2: the world of e coom was I was a little

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Speaker 2: bit older. I was still very young, but I also

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Speaker 2: had an audience. Yeah, so I knew obviously, well, I've

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Speaker 2: got all these people following me, I've got these YouTube

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Speaker 2: subscribers of over a million, I've got potential customers here.

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Speaker 2: So that was the biggest difference for me, and it

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Speaker 2: was definitely an advantage. But that doesn't mean that I

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Speaker 2: knew how to run a business. It didn't mean that

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Speaker 2: I knew how to build one from scratch or scale

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Speaker 2: one or sustain it. But I had that audience and

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Speaker 2: it was very much a I'm like a very think

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Speaker 2: of it and do it person Like I'll like lay

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Speaker 2: in bed at night and then have an idea pop

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Speaker 2: into my head and I'll go, ajay, I've got this idea,

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Speaker 2: and then I'll start doing it tomorrow. It was very

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Speaker 2: much the same when it came to Fate. It was

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Speaker 2: just learning everything myself. And I think like I had

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Speaker 2: the experience of working with so I worked with so

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Speaker 2: many brands, like in my early twenties, I had ongoing

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Speaker 2: partnerships where brands were paying me every month to do,

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Speaker 2: you know, a post for their products and stories, and

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Speaker 2: so I guess I kind of thought, in the back

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Speaker 2: of my mind, why don't I do this but with

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Speaker 2: my own products instead of just always promoting other products.

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Speaker 2: And when I was influencing I even think back to

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Speaker 2: you know, when YouTubers would do like a Q and

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Speaker 2: a video yes, and it'd be like, send me in

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Speaker 2: your questions and I'll do a Q and A and

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Speaker 2: then you'd be like, Hi, guys, welcome back. Stay, I'm

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Speaker 2: going to do a Q and A, and then you

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Speaker 2: would get like thousands of comments asking questions. And I

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Speaker 2: remember one common question that I would always get back

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Speaker 2: then was what would you do if you didn't have

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Speaker 2: this YouTube stuff? Like that would always be a question

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Speaker 2: that would come up in my Q and as. And

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Speaker 2: I would always say, and I could probably go back

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Speaker 2: and find one of my old videos, they're all archived,

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Speaker 2: but I would always say, I know that I'm not

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Speaker 2: going to do this forever. I knew that it wasn't

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Speaker 2: sustainable for me to be an influencer forever. I mean

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Speaker 2: I definitely could. I could still be, you know, a

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Speaker 2: full blown influencer now just doing brand deals every day.

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Speaker 2: But like even back then, like when I was in

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Speaker 2: the peak of the YouTube stuff and like the influencer

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Speaker 2: sponsored posts, like, I always knew in the back of

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Speaker 2: my mind, I don't want to do this forever. I

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Speaker 2: felt like I had more that I wanted to achieve

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Speaker 2: or do. I just didn't know what it was. And

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Speaker 2: so when it come to me launching Fate, it wasn't

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Speaker 2: this big grand idea. I didn't think, I'm going to

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Speaker 2: turn this into a really popular brand and we're going

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Speaker 2: to have all of these sizes. It was very much

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Speaker 2: I'm just going to start this thing. I hired Aj,

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Speaker 2: who's my partner, his mom's family, friend's daughter, to just

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Speaker 2: come and work with me because it was just at

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Speaker 2: my house, you know. So I was like, yeah, just

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Speaker 2: come and work with me, like two to three days

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Speaker 2: a week and just help me pack the orders and

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Speaker 2: do the customer service and go to the po box

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Speaker 2: to get our returns. And so it was very DIY.

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Speaker 2: And Aj he was an electrician at the time, so

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Speaker 2: he would just he helped me like set everything up

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Speaker 2: and like I was post accounts and website. I just

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Speaker 2: learned how to build a shopifire website DIY.

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Speaker 1: Yeah.

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Speaker 2: And I didn't see past that moment when I started it.

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Speaker 1: Do you think that was helpful? Yeah, just to be

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Speaker 1: like we're just gonna make this now.

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Speaker 2: Yeah, one hundred percent. And I think again, much like

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Speaker 2: how I started my influencer journey really early. I'm also

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Speaker 2: glad that I started Fate eight years ago because I

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Speaker 2: didn't have all these expectations that maybe someone starting a

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Speaker 2: business now would have, because I could imagine it would

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Speaker 2: be really overwhelming for let's say someone's wanting to get

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Speaker 2: into e comm and start a little Shopify store. This

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Speaker 2: episode is not sponsored by shop Fight.

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Speaker 1: I know I can't, but they're just really good.

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Speaker 2: Yeah, we use STOPI FI for Fate. You know, if

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Speaker 2: I was starting today, and I like, when I started Fate,

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Speaker 2: this was before like small business TikTok, Like there's no

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Speaker 2: such thing as that, you know, people, no one was

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Speaker 2: creating content about their business. And I even remember back

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Speaker 2: then when I started Fate, thinking, oh, like, I don't

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Speaker 2: know if I'm going to be able to put this

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Speaker 2: like social media, because I don't know if my audience

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Speaker 2: will like this, because they want me to do kmart

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Speaker 2: hall and vlog you know, going to Shopping Hill West, Yeah,

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Speaker 2: Q and A, and so I started posting a couple

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Speaker 2: of little YouTube videos about it. And I would never

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Speaker 2: show my shed at home because that's where it was

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Speaker 2: set up first. But I would go upstairs into my

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Speaker 2: spare room be like, this is my HQ in office.

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Speaker 2: But then I would never show the garage because I

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Speaker 2: was embarrassed of it. Whereas now, like in twenty twenty

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Speaker 2: five or twenty twenty six, you if you were starting

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Speaker 2: a business in your garage, you document the shit out

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Speaker 2: of that.

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Speaker 1: Well maybe that's like why it's so hard these days,

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Speaker 1: because it's like you have to get over this this

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Speaker 1: like it just feels like everything has to be public,

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Speaker 1: so all the things have to be perceived. So if

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Speaker 1: it's not looking great, not looking perfect, then it's like, yeah,

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Speaker 1: so visible.

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Speaker 2: But back then, because no one else was doing that,

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Speaker 2: I was like, oh, well, I'm not going to show

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Speaker 2: these people aren't going to take me seriously. But if

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Speaker 2: I could have my time over, or if I was

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Speaker 2: starting now and I was still starting in my spare

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Speaker 2: bedroom and all the plastic tubs in my shed, I

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Speaker 2: would one hundred percent document that because people love to

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Speaker 2: see that behind the scenes. And again, long story short,

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Speaker 2: fate just grew over those first few years and we

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Speaker 2: moved out, got our first little warehouse in Newcastle, hired

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Speaker 2: employee number two, employee number three that we had a

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Speaker 2: little team. In twenty nineteen, we opened our first store.

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Speaker 2: And that's a whole other story as well, But the

404
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Speaker 2: only reason that we opened our first store was because

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Speaker 2: we had to move again because we were growing and

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Speaker 2: the building that we had a little showroom downstairs, oh cool,

407
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Speaker 2: let's do it. Yeah, So that was twenty nineteen, just

408
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Speaker 2: before COVID. Again, I had no idea how to run

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Speaker 2: a store, but I would just get on Google. Again,

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Speaker 2: this is before chat, GPT or anything, so I was

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Speaker 2: just googling this stuff. And I just remember googling, like,

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Speaker 2: what's a good point of sale system like to have

413
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Speaker 2: in Australia, you know, how to get shopping bags made?

414
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Speaker 2: Like I'm just googling everything. Yeah again, hired people I knew, family,

415
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Speaker 2: friends or what ever. And like I just worked in

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Speaker 2: the shop myself most of the time when we first opened,

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Speaker 2: and when I opened that store, I had no intentions

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Speaker 2: of ever opening another one. It's just been like this

419
00:19:11,119 --> 00:19:14,280
Speaker 2: natural snowball effect over the eight years of fate that

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Speaker 2: it's gotten us to where we are today. But it

421
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Speaker 2: all started from me just going, yeah, I'm going to

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Speaker 2: give this thing a go.

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Speaker 1: And just like the one foot in front of the

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Speaker 1: next kind of makes it exactly.

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Speaker 2: And the more that you do things that obviously scare

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Speaker 2: the crap out of you, Like I remember when I thought, Okay,

427
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Speaker 2: we're outgrowing my little double garage at home. I think

428
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Speaker 2: I need to get a commercial lease. Like Times of Money. Yeah,

429
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Speaker 2: it was I was looking around and the one that

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Speaker 2: we got it was like one hundred square meters, like

431
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Speaker 2: quite small, and I think the rent was like thirty

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Speaker 2: five thousand dollars a year. And I just remember thinking, well,

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Speaker 2: I've got my one employee and I'm having to pay

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Speaker 2: her a casual and then I'm going to have to

435
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Speaker 2: pay thirty five grand a year. What if we don't

436
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Speaker 2: make money or what if people just stopped buying from us?

437
00:19:58,760 --> 00:20:01,639
Speaker 2: You know, but you take that risk, even though it

438
00:20:01,680 --> 00:20:03,679
Speaker 2: scares the crap out of you. Then you move in.

439
00:20:03,760 --> 00:20:06,080
Speaker 2: You go, oh my god, like this is working. Then

440
00:20:06,119 --> 00:20:08,280
Speaker 2: you move on to the next step. And it's not

441
00:20:08,400 --> 00:20:12,520
Speaker 2: until you actually make those decisions and take those risks

442
00:20:12,880 --> 00:20:16,119
Speaker 2: that you'll soon realize great things can happen if you

443
00:20:16,200 --> 00:20:17,639
Speaker 2: just take that step.

444
00:20:18,040 --> 00:20:20,480
Speaker 1: Oh yeah, when you take a break here, I'm gonna

445
00:20:20,520 --> 00:20:23,040
Speaker 1: I'm gonna get over get over my head with questions.

446
00:20:23,200 --> 00:20:25,720
Speaker 1: Okay if I don't take a break now. So we're

447
00:20:25,720 --> 00:20:27,440
Speaker 1: gonna take a break here, and then I want to

448
00:20:27,440 --> 00:20:30,199
Speaker 1: talk about this feeling. Okay, of like, you know, when

449
00:20:30,240 --> 00:20:32,240
Speaker 1: the time is right, what were some of the mistakes

450
00:20:32,280 --> 00:20:34,480
Speaker 1: you made? What are some of the things Googled didn't

451
00:20:34,480 --> 00:20:42,879
Speaker 1: teach you? So stick around. We'll be right back. Speaking

452
00:20:42,960 --> 00:20:47,040
Speaker 1: of Google and speaking of like a very diy intuitive

453
00:20:48,680 --> 00:20:52,440
Speaker 1: gut kind of approach, what's something that you could never

454
00:20:52,480 --> 00:20:55,280
Speaker 1: have Googled that you learn in like the first two

455
00:20:55,400 --> 00:20:57,040
Speaker 1: years of building fate.

456
00:20:58,000 --> 00:21:03,800
Speaker 2: Everything everything business is just making mistakes constantly and learning

457
00:21:03,800 --> 00:21:06,000
Speaker 2: better for next time. You're never going to be perfect

458
00:21:06,000 --> 00:21:08,439
Speaker 2: at any of it, like you just always. It's like

459
00:21:08,480 --> 00:21:12,480
Speaker 2: a self improvement journey owning a business. But some things

460
00:21:12,480 --> 00:21:15,600
Speaker 2: in particular that Google couldn't have prepared before. One of

461
00:21:15,600 --> 00:21:18,880
Speaker 2: the main things would be probably the emotional journey of

462
00:21:19,000 --> 00:21:22,760
Speaker 2: going on a business, going on a business, starting a business,

463
00:21:22,760 --> 00:21:26,960
Speaker 2: you know what I mean. And also how much starting

464
00:21:26,960 --> 00:21:31,439
Speaker 2: a business isn't about you at all, because when we

465
00:21:31,480 --> 00:21:34,240
Speaker 2: start a business, it is kind of selfish, right because

466
00:21:34,240 --> 00:21:36,800
Speaker 2: you're like, I want to start this for me, because

467
00:21:36,920 --> 00:21:39,200
Speaker 2: I have worked in over twenty jobs and I hated

468
00:21:39,240 --> 00:21:40,639
Speaker 2: them all, and I want to start this for me.

469
00:21:41,680 --> 00:21:44,000
Speaker 2: But if you actually want to start a business and

470
00:21:44,040 --> 00:21:46,760
Speaker 2: you want to turn it into something, it's eventually going

471
00:21:46,800 --> 00:21:49,640
Speaker 2: to involve other people. And when you own a business

472
00:21:49,680 --> 00:21:53,000
Speaker 2: and you have staff, it's no longer about you anymore.

473
00:21:53,600 --> 00:21:56,760
Speaker 2: And looking at my business now, people would probably see

474
00:21:56,800 --> 00:21:59,480
Speaker 2: like our fate social media and my social media and

475
00:21:59,520 --> 00:22:01,600
Speaker 2: it probably just looks like the Britney Show because I'm

476
00:22:01,640 --> 00:22:03,719
Speaker 2: like the face of the brand and whatever. But in

477
00:22:03,760 --> 00:22:05,560
Speaker 2: my day to day life, when I'm at work from

478
00:22:05,600 --> 00:22:08,600
Speaker 2: Monday to Friday in the office, it is not about

479
00:22:08,600 --> 00:22:10,560
Speaker 2: me at all. It's about everyone else. And I think

480
00:22:10,560 --> 00:22:12,880
Speaker 2: that's something that Google couldn't have taught me. You learn

481
00:22:12,960 --> 00:22:16,320
Speaker 2: as you go from you know, people management, dealing with

482
00:22:16,359 --> 00:22:21,040
Speaker 2: people's wants, needs, emotions, their personal lives and things that

483
00:22:21,040 --> 00:22:24,560
Speaker 2: they bring into work from the outside. Just learning to

484
00:22:24,800 --> 00:22:27,800
Speaker 2: manage people. I didn't have one day of experience as

485
00:22:27,840 --> 00:22:29,639
Speaker 2: even a team leader in any of the jobs that

486
00:22:29,680 --> 00:22:31,840
Speaker 2: I had, so I think it's like the people an

487
00:22:31,840 --> 00:22:35,360
Speaker 2: emotional side of business that Google definitely couldn't have prepared

488
00:22:35,400 --> 00:22:35,800
Speaker 2: me for.

489
00:22:36,480 --> 00:22:38,840
Speaker 1: What was like the most costly mistake that you made

490
00:22:39,119 --> 00:22:42,199
Speaker 1: in like the early days. Do you remember having a

491
00:22:42,240 --> 00:22:45,600
Speaker 1: moment where you were like, oh my god, we cannot

492
00:22:45,640 --> 00:22:46,639
Speaker 1: make that mistake again.

493
00:22:48,240 --> 00:22:51,440
Speaker 2: Yes, I definitely have an answer for this, but at

494
00:22:51,480 --> 00:22:55,000
Speaker 2: the time it wasn't an expensive mistake. But if I

495
00:22:55,000 --> 00:22:57,200
Speaker 2: could do my time over again, I would have done

496
00:22:57,240 --> 00:22:59,760
Speaker 2: it differently, and that would be hiring the right people

497
00:22:59,760 --> 00:23:03,439
Speaker 2: at the beginning of my businesses. When we start a business,

498
00:23:03,880 --> 00:23:06,160
Speaker 2: especially when it's small, and it was just at home

499
00:23:06,200 --> 00:23:10,359
Speaker 2: for me at the beginning, and because I wasn't taking

500
00:23:10,400 --> 00:23:12,880
Speaker 2: it seriously, because I didn't have this big business plan,

501
00:23:13,359 --> 00:23:16,360
Speaker 2: it was easy for me back then to go, I'm

502
00:23:16,359 --> 00:23:18,480
Speaker 2: just going to hire all my friends, all my friends

503
00:23:18,520 --> 00:23:20,960
Speaker 2: friends and all my family friends, and I.

504
00:23:20,920 --> 00:23:21,760
Speaker 1: Do I've done this.

505
00:23:21,960 --> 00:23:23,360
Speaker 2: I feel like every business owner does.

506
00:23:23,440 --> 00:23:25,439
Speaker 1: You want to help. It's just a thing of like

507
00:23:25,480 --> 00:23:26,880
Speaker 1: who do I trust the most.

508
00:23:26,720 --> 00:23:29,639
Speaker 2: Exactly right, And you think, oh, this is going to

509
00:23:29,680 --> 00:23:33,000
Speaker 2: be fun. Yeah, you know, because you're not serious about

510
00:23:33,000 --> 00:23:34,480
Speaker 2: your business. You just want it to be fine. I'll

511
00:23:34,480 --> 00:23:36,600
Speaker 2: work with my best friend and my cousin and this

512
00:23:36,680 --> 00:23:40,520
Speaker 2: and that an the other sides. And at the beginning

513
00:23:40,640 --> 00:23:43,160
Speaker 2: of any business, it's fine for it to be that way.

514
00:23:43,240 --> 00:23:45,959
Speaker 2: And you know, some businesses are family run or friends

515
00:23:46,000 --> 00:23:49,639
Speaker 2: together and it works. But for me personally, one of

516
00:23:49,680 --> 00:23:53,840
Speaker 2: the biggest discoveries for me probably for the first three years.

517
00:23:53,920 --> 00:23:56,040
Speaker 2: I always like to say that the first three years

518
00:23:56,040 --> 00:23:58,520
Speaker 2: of a business is like a trial, and then after

519
00:23:58,560 --> 00:24:02,520
Speaker 2: three years that's when it's into a real business. Okay, yeah,

520
00:24:02,560 --> 00:24:04,280
Speaker 2: but yeah, for the first three years of fate. It

521
00:24:04,359 --> 00:24:07,000
Speaker 2: was pretty unserious. It was a lot of fun. I

522
00:24:07,040 --> 00:24:09,280
Speaker 2: was best friends with everyone that I employed. We were

523
00:24:09,320 --> 00:24:11,960
Speaker 2: all hanging out outside of work and drinking on the

524
00:24:12,000 --> 00:24:13,960
Speaker 2: weekends and going to each other's house and all that

525
00:24:14,040 --> 00:24:18,320
Speaker 2: kind of stuff. And then as the business grew, I

526
00:24:18,359 --> 00:24:23,040
Speaker 2: realized I can't have this mix of personal friendships and

527
00:24:23,080 --> 00:24:27,160
Speaker 2: relationships in a business because the lines just.

528
00:24:27,080 --> 00:24:31,800
Speaker 1: Become everything becomes a personal Yes, insult every piece of feedback,

529
00:24:32,200 --> 00:24:35,040
Speaker 1: and you hesitate to say things that you really exactly

530
00:24:35,080 --> 00:24:36,080
Speaker 1: right as you care.

531
00:24:35,960 --> 00:24:39,240
Speaker 2: About avoiding hard conversations was another big one of mine

532
00:24:39,800 --> 00:24:43,040
Speaker 2: in those early years, because yeah, we're naturally people pleasers.

533
00:24:43,080 --> 00:24:44,880
Speaker 2: We don't want to upset anyone. And then if we're

534
00:24:45,280 --> 00:24:47,679
Speaker 2: besties with someone that's also working for us and they

535
00:24:47,760 --> 00:24:50,280
Speaker 2: kind of do something wrong or they've slacked off, you

536
00:24:50,320 --> 00:24:52,679
Speaker 2: don't want to go, hey, like I just noticed that

537
00:24:52,760 --> 00:24:55,720
Speaker 2: you're dropping off in your work performance, because then you're

538
00:24:55,720 --> 00:24:57,680
Speaker 2: worried they're going, what are you talking about? Like, you know,

539
00:24:57,760 --> 00:25:01,240
Speaker 2: because you're friends. Yeah, And so I would say, looking back,

540
00:25:01,320 --> 00:25:03,439
Speaker 2: if I could do my journey all over again, I

541
00:25:03,440 --> 00:25:07,520
Speaker 2: wouldn't redo it at any point. But I guess if

542
00:25:07,520 --> 00:25:10,080
Speaker 2: I was starting today one of the biggest lessons that

543
00:25:10,080 --> 00:25:13,000
Speaker 2: I've learned in my business journey, and it's great advice

544
00:25:13,040 --> 00:25:14,920
Speaker 2: for any business owner out there. It doesn't matter how

545
00:25:14,920 --> 00:25:19,600
Speaker 2: far you are into your journey. Is it's cliche, but

546
00:25:19,880 --> 00:25:22,520
Speaker 2: people will either make or break your business. And if

547
00:25:22,560 --> 00:25:25,560
Speaker 2: you're serious about your business, which I wasn't at the start,

548
00:25:25,600 --> 00:25:27,640
Speaker 2: and not many people are because you just don't think

549
00:25:27,800 --> 00:25:32,120
Speaker 2: big picture. I would hire the right people that are

550
00:25:32,160 --> 00:25:35,199
Speaker 2: serious about my business and not take the easy route

551
00:25:35,400 --> 00:25:38,359
Speaker 2: of just hiring friends and family. But you know, I

552
00:25:38,359 --> 00:25:41,280
Speaker 2: have no regrets and it worked at the time. Yeah,

553
00:25:41,320 --> 00:25:43,919
Speaker 2: But on reflection now and looking where we are in

554
00:25:44,000 --> 00:25:46,600
Speaker 2: twenty twenty five, where I've just got a team full

555
00:25:46,600 --> 00:25:49,320
Speaker 2: of a players who are so serious about fate and

556
00:25:49,359 --> 00:25:52,320
Speaker 2: their careers and they want growth and progression, and I'm

557
00:25:52,359 --> 00:25:55,400
Speaker 2: watching them build careers right before my eyes. I'm like, oh,

558
00:25:55,440 --> 00:25:56,960
Speaker 2: I should have done this from the beginning, But I

559
00:25:56,960 --> 00:25:58,680
Speaker 2: don't think you can. I think you've got to go

560
00:25:58,720 --> 00:26:02,240
Speaker 2: through all the moss and again, like learn from your

561
00:26:02,280 --> 00:26:04,600
Speaker 2: mistakes so that you can do better in the future.

562
00:26:05,200 --> 00:26:06,840
Speaker 1: Yeah. I like what you said. I think what you're

563
00:26:06,880 --> 00:26:08,560
Speaker 1: really saying is like, if you had the option or

564
00:26:08,560 --> 00:26:12,320
Speaker 1: if somebody listening to this has a fledgling business and

565
00:26:12,400 --> 00:26:15,280
Speaker 1: has the option take the option of hiring somebody you

566
00:26:15,920 --> 00:26:20,880
Speaker 1: don't know well, somebody who is coming in as an employee, full.

567
00:26:20,720 --> 00:26:23,960
Speaker 2: Stop, nothing else exactly right, and also hiring people that

568
00:26:24,000 --> 00:26:28,480
Speaker 2: are better than you. Yeah, that's another one again, like

569
00:26:28,600 --> 00:26:30,520
Speaker 2: all business owners, and I don't want anyone to think

570
00:26:30,520 --> 00:26:33,240
Speaker 2: that what I'm saying is wrong. But for the first

571
00:26:33,840 --> 00:26:37,359
Speaker 2: four years of Fate, I was so fine with hiring

572
00:26:37,359 --> 00:26:40,240
Speaker 2: people that had no experience at all and teaching them

573
00:26:40,280 --> 00:26:43,520
Speaker 2: everything that I knew, because I had taught myself how

574
00:26:43,560 --> 00:26:46,240
Speaker 2: to do every part of the business, from packing orders

575
00:26:46,280 --> 00:26:51,080
Speaker 2: to doing our email campaigns in canvar and building Shopify

576
00:26:51,119 --> 00:26:53,280
Speaker 2: and doing products and all this kind of stuff. So

577
00:26:53,600 --> 00:26:55,760
Speaker 2: for those first four years, I would always just hire

578
00:26:55,760 --> 00:26:57,400
Speaker 2: someone that was nice and friendly and that I got

579
00:26:57,440 --> 00:27:00,760
Speaker 2: along with. But another lesson for me, especially like in

580
00:27:00,800 --> 00:27:04,720
Speaker 2: the most recent years, is it sure it might cost

581
00:27:04,800 --> 00:27:08,040
Speaker 2: more to hire someone who comes with a wealth of experience,

582
00:27:08,480 --> 00:27:10,480
Speaker 2: And as a business owner, you know that can be

583
00:27:10,520 --> 00:27:13,359
Speaker 2: scary to have someone who's wanting a higher pay based

584
00:27:13,400 --> 00:27:17,600
Speaker 2: on their experience, but it's priceless to have someone come

585
00:27:17,640 --> 00:27:21,200
Speaker 2: in who knows their shit and knows what they can

586
00:27:21,240 --> 00:27:23,840
Speaker 2: do for the business, rather than bringing someone in and

587
00:27:23,880 --> 00:27:25,680
Speaker 2: sure you might not have to pay them as much

588
00:27:25,720 --> 00:27:28,240
Speaker 2: because they've got no experience, but then how much time

589
00:27:28,280 --> 00:27:32,320
Speaker 2: are you spending teaching that person everything and double checking everything.

590
00:27:33,000 --> 00:27:34,960
Speaker 2: So that's probably another one of mine is yet hiring

591
00:27:35,000 --> 00:27:37,479
Speaker 2: the right people and not being afraid to hire people

592
00:27:37,680 --> 00:27:40,000
Speaker 2: who are better than you at certain things so they

593
00:27:40,040 --> 00:27:42,240
Speaker 2: can come in and own their space, rather than you

594
00:27:42,720 --> 00:27:44,960
Speaker 2: being a helicopter boss trying to make sure you know,

595
00:27:45,040 --> 00:27:46,960
Speaker 2: the email looks right before it goes out and the

596
00:27:47,000 --> 00:27:49,600
Speaker 2: Instagram stories are all good, just all those little things.

597
00:27:49,440 --> 00:27:53,920
Speaker 1: You can just do it. Yeah, what does a typical

598
00:27:54,280 --> 00:27:57,440
Speaker 1: day in your life look like nowadays? And you kind

599
00:27:57,480 --> 00:28:00,239
Speaker 1: of gave us an insight, but you used to of

600
00:28:00,640 --> 00:28:02,600
Speaker 1: you know the history of brit It's like you used

601
00:28:02,600 --> 00:28:05,760
Speaker 1: to be really prominent social media and you were mainly

602
00:28:05,760 --> 00:28:09,720
Speaker 1: influencing and now you're running this business and like what

603
00:28:09,760 --> 00:28:12,159
Speaker 1: does that mean? You know when people always like, oh,

604
00:28:12,160 --> 00:28:14,359
Speaker 1: you run a business, what do you do on a

605
00:28:14,400 --> 00:28:15,320
Speaker 1: day to day? Yeah?

606
00:28:16,720 --> 00:28:19,480
Speaker 2: Cliche, but no two days are the same. I gave

607
00:28:19,560 --> 00:28:23,040
Speaker 2: up influencing. I want to say, two or three years ago.

608
00:28:23,000 --> 00:28:25,000
Speaker 1: Did you make an announcement or were you just like.

609
00:28:25,119 --> 00:28:27,920
Speaker 2: It was very gradual over the years. I went from

610
00:28:28,000 --> 00:28:30,959
Speaker 2: doing a sponsored post like every second day on Instagram

611
00:28:31,720 --> 00:28:34,760
Speaker 2: and I really narrowed it down and by the end,

612
00:28:34,800 --> 00:28:36,639
Speaker 2: I think I was only working with two brands that

613
00:28:36,680 --> 00:28:40,080
Speaker 2: I had ongoing partnerships with. They were Esme's skincare. Do

614
00:28:40,120 --> 00:28:42,720
Speaker 2: you know as Mesme. I don't know the proper way

615
00:28:42,760 --> 00:28:44,000
Speaker 2: to say it, E s M. I.

616
00:28:44,640 --> 00:28:46,080
Speaker 1: Oh, yeah, yea. You probably know it if you saw

617
00:28:46,400 --> 00:28:47,760
Speaker 1: I know when you said I, I was like, yes,

618
00:28:48,280 --> 00:28:49,760
Speaker 1: Australian brand, Yes.

619
00:28:49,800 --> 00:28:52,440
Speaker 2: And Canadian Club because I'd worked with them a heap

620
00:28:52,480 --> 00:28:52,800
Speaker 2: of time.

621
00:28:52,880 --> 00:28:54,080
Speaker 1: That's not what I expected you to say.

622
00:28:54,280 --> 00:28:56,400
Speaker 2: Yeah, So at the end, they were the two brands

623
00:28:56,440 --> 00:28:58,719
Speaker 2: that I was left working with, and I'd given up

624
00:28:58,800 --> 00:29:02,120
Speaker 2: like all the hairstyling tool brands like I worked with

625
00:29:02,160 --> 00:29:05,680
Speaker 2: GHD for a really long time, all sorts of ones,

626
00:29:05,720 --> 00:29:08,760
Speaker 2: and I ended up only having the two partnerships. And

627
00:29:09,280 --> 00:29:12,120
Speaker 2: I sat on the idea for maybe a year or

628
00:29:12,160 --> 00:29:14,720
Speaker 2: two to also give those up because I had like

629
00:29:14,760 --> 00:29:16,600
Speaker 2: ongoing partnerships with them.

630
00:29:16,640 --> 00:29:17,280
Speaker 1: And I went to my.

631
00:29:17,200 --> 00:29:20,000
Speaker 2: Accountant and I said, I think I would just want

632
00:29:20,000 --> 00:29:22,160
Speaker 2: to give up this all together because I was like

633
00:29:22,200 --> 00:29:24,800
Speaker 2: Britney Lee Saunders as a company, and then I had Fate.

634
00:29:25,240 --> 00:29:27,960
Speaker 2: And the great thing about being an influencer was I

635
00:29:28,000 --> 00:29:30,640
Speaker 2: didn't have to pay myself anything from Fate for the

636
00:29:30,680 --> 00:29:32,400
Speaker 2: first like four years of Fate.

637
00:29:32,520 --> 00:29:33,560
Speaker 1: That was one of my questions.

638
00:29:33,640 --> 00:29:36,520
Speaker 2: Yeah, I didn't pay myself anything. I worked on Fate

639
00:29:36,600 --> 00:29:38,960
Speaker 2: and had my influencing on the side, and the influencing

640
00:29:39,040 --> 00:29:41,320
Speaker 2: was my personal money. And then all the money that

641
00:29:41,360 --> 00:29:44,840
Speaker 2: the business generated paid my staff and went back into

642
00:29:44,840 --> 00:29:48,520
Speaker 2: the business. And so yeah, it would have been two

643
00:29:48,560 --> 00:29:53,240
Speaker 2: to three, maybe three years ago now I decided I'm

644
00:29:53,240 --> 00:29:54,960
Speaker 2: going to give up the brand deals. I'd already given

645
00:29:55,040 --> 00:29:57,520
Speaker 2: up YouTube by that point. Yeah, just because I was

646
00:29:57,560 --> 00:30:00,320
Speaker 2: getting too busy running the business and I had to

647
00:30:00,360 --> 00:30:02,960
Speaker 2: prioritize and not spending my time making YouTube videos to

648
00:30:02,960 --> 00:30:06,959
Speaker 2: grow the business. And then yeah, I bit the bullet

649
00:30:07,040 --> 00:30:10,560
Speaker 2: and said I'm not doing any more brand deals. And

650
00:30:10,600 --> 00:30:12,360
Speaker 2: that was yeah, three years ago now, And I think

651
00:30:12,440 --> 00:30:15,360
Speaker 2: over those three years we've done like two that have

652
00:30:15,560 --> 00:30:17,320
Speaker 2: come our way that were like too good.

653
00:30:17,240 --> 00:30:19,120
Speaker 1: To pass up kind of things you cared about.

654
00:30:19,280 --> 00:30:23,160
Speaker 2: Yeah, like maybe two years ago KFC said can you

655
00:30:23,200 --> 00:30:25,239
Speaker 2: please do something for Christmas in July? And they had

656
00:30:25,240 --> 00:30:27,280
Speaker 2: these funny, ugly sweaters. I was like, yeah, we'll do

657
00:30:27,280 --> 00:30:29,840
Speaker 2: that one because that's really fun. But I've just done

658
00:30:29,840 --> 00:30:33,400
Speaker 2: a couple over the last three ish years. But yeah,

659
00:30:33,480 --> 00:30:36,000
Speaker 2: fully gave it up, which just then allowed me number

660
00:30:36,040 --> 00:30:38,240
Speaker 2: one to start paying myself from Fate as an actual

661
00:30:38,320 --> 00:30:41,760
Speaker 2: employee and getting a pay slift and everything everything, which

662
00:30:41,840 --> 00:30:44,760
Speaker 2: was really exciting. And then it's just allowed me to

663
00:30:44,800 --> 00:30:47,800
Speaker 2: fully focus on Fate rather than worrying about, Oh, I've

664
00:30:47,800 --> 00:30:50,480
Speaker 2: got to get this post done for so and so brand,

665
00:30:51,560 --> 00:30:56,840
Speaker 2: what my day looks like today. I'm a very hands

666
00:30:56,840 --> 00:31:02,320
Speaker 2: on founder and CEO. I work heavily with our marketing

667
00:31:02,360 --> 00:31:07,120
Speaker 2: team for all things marketing at FATE, whether that's big

668
00:31:07,160 --> 00:31:10,040
Speaker 2: campaigns that we're doing, any of our customer brand trips

669
00:31:10,040 --> 00:31:12,680
Speaker 2: that we do, which has been awesome to do, like

670
00:31:12,800 --> 00:31:14,520
Speaker 2: off the back of like influence.

671
00:31:14,680 --> 00:31:18,160
Speaker 1: Explain what these are. The customer brand trips are pretty

672
00:31:18,320 --> 00:31:19,080
Speaker 1: iconic for you guys.

673
00:31:19,200 --> 00:31:22,560
Speaker 2: Yes, we've done two now. We started it on our

674
00:31:22,560 --> 00:31:26,280
Speaker 2: seventh birthday last year to celebrate our seventh birthday. Every year,

675
00:31:26,280 --> 00:31:28,120
Speaker 2: our birthday comes around and the team will go to

676
00:31:28,120 --> 00:31:30,400
Speaker 2: be shit, it's our birthday in two weeks. Like, we

677
00:31:30,400 --> 00:31:33,480
Speaker 2: haven't organized anything. And last year, I think we thought

678
00:31:33,520 --> 00:31:36,200
Speaker 2: about our birthday like two months before, because you don't

679
00:31:36,240 --> 00:31:38,600
Speaker 2: think about your business's birthday. You got too much going on.

680
00:31:38,680 --> 00:31:40,400
Speaker 2: And it's in September, so it's like coming up to

681
00:31:40,440 --> 00:31:43,040
Speaker 2: the busy period. And I was like, well, why don't

682
00:31:43,040 --> 00:31:46,240
Speaker 2: we take seven customers on a brand trip, kind of

683
00:31:46,280 --> 00:31:47,600
Speaker 2: like how I used to go on all the brand

684
00:31:47,600 --> 00:31:50,320
Speaker 2: trips back in the day. But instead of taking influencers,

685
00:31:50,640 --> 00:31:54,120
Speaker 2: let's take customers and like treat them like influencers. And

686
00:31:54,160 --> 00:31:56,280
Speaker 2: so then that's where the idea of the Lucky Seven

687
00:31:56,520 --> 00:31:59,120
Speaker 2: came to be. And we did a big old giveaway

688
00:31:59,200 --> 00:32:02,800
Speaker 2: and seven ran customers won a trip with us, and

689
00:32:03,560 --> 00:32:05,360
Speaker 2: it was like such a hit and we got so

690
00:32:05,440 --> 00:32:07,040
Speaker 2: much content out of it, and they had the best

691
00:32:07,040 --> 00:32:09,240
Speaker 2: time and they all made such great friends. We were

692
00:32:09,240 --> 00:32:10,080
Speaker 2: with them for three days.

693
00:32:10,120 --> 00:32:10,600
Speaker 1: How did you go?

694
00:32:11,120 --> 00:32:14,040
Speaker 2: We brought them to Newcastle. We were like, let's start

695
00:32:14,040 --> 00:32:14,560
Speaker 2: it at home.

696
00:32:14,680 --> 00:32:16,479
Speaker 1: Yeah, Newcastle is also a vibe.

697
00:32:16,560 --> 00:32:18,760
Speaker 2: Yeah, and we've got like five star hotels now, so

698
00:32:18,760 --> 00:32:19,280
Speaker 2: we put them in.

699
00:32:19,320 --> 00:32:21,960
Speaker 1: I have a five star hotel and new we've got two, which.

700
00:32:21,720 --> 00:32:24,080
Speaker 2: We never used to have, but new is really up

701
00:32:24,120 --> 00:32:26,360
Speaker 2: and coming. But yeah, they all got their own hotel

702
00:32:26,440 --> 00:32:28,200
Speaker 2: room and we decked out the bed with all the

703
00:32:28,240 --> 00:32:30,160
Speaker 2: goodies from all the different brands. It was like a

704
00:32:30,200 --> 00:32:33,240
Speaker 2: full influencer trip. And so that was such a success

705
00:32:33,280 --> 00:32:35,719
Speaker 2: that we've done it again just this year in September,

706
00:32:36,440 --> 00:32:38,640
Speaker 2: and we called it the Fate eight for our eighth birthday,

707
00:32:38,680 --> 00:32:40,720
Speaker 2: and last year was a Lucky seven and again just

708
00:32:40,760 --> 00:32:44,120
Speaker 2: to give away eight customers, we took them to Port Stevens.

709
00:32:44,160 --> 00:32:44,480
Speaker 1: This time.

710
00:32:44,520 --> 00:32:45,880
Speaker 2: I don't know if you know where that is. We

711
00:32:45,960 --> 00:32:49,320
Speaker 2: got this big, beautiful house and it was more of

712
00:32:49,440 --> 00:32:53,480
Speaker 2: like a retreat vibe. So that's been really cool to

713
00:32:53,480 --> 00:32:55,400
Speaker 2: be able to do. But yeah, I work heavily with

714
00:32:55,440 --> 00:32:58,840
Speaker 2: our marketing team. I oversee our leadership team at Fate.

715
00:32:59,040 --> 00:33:02,480
Speaker 2: One jobs at would surprise people that I still do

716
00:33:03,320 --> 00:33:04,760
Speaker 2: in Fate and I don't know if I could ever

717
00:33:04,800 --> 00:33:06,280
Speaker 2: give it up. Is I do all of our stock

718
00:33:06,320 --> 00:33:07,040
Speaker 2: buying and ordering?

719
00:33:07,480 --> 00:33:08,040
Speaker 1: Oh? Really?

720
00:33:08,280 --> 00:33:12,640
Speaker 2: Yeah? So every piece of clothing that comes into our

721
00:33:12,640 --> 00:33:15,560
Speaker 2: business is my responsibility to order, and all of our

722
00:33:15,600 --> 00:33:19,080
Speaker 2: store stock and buying for all the stores is me?

723
00:33:19,760 --> 00:33:22,000
Speaker 1: No way. That's like one of the hardest jobs.

724
00:33:22,000 --> 00:33:23,520
Speaker 2: It's a big job. But I think because I've been

725
00:33:23,560 --> 00:33:25,320
Speaker 2: doing it since day one. I could do it with

726
00:33:25,360 --> 00:33:28,480
Speaker 2: my eyes closed. And because we've grown so gradually, it's

727
00:33:28,520 --> 00:33:31,440
Speaker 2: been easy for me to learn, like ordering my stace yeah,

728
00:33:31,480 --> 00:33:34,400
Speaker 2: and this store needs this and that store needs that. Yeah,

729
00:33:34,680 --> 00:33:37,000
Speaker 2: And I work with our operations manager on that. But

730
00:33:37,000 --> 00:33:39,040
Speaker 2: that's like one of my main tasks. I run out

731
00:33:39,080 --> 00:33:39,800
Speaker 2: ad accounts.

732
00:33:40,160 --> 00:33:40,480
Speaker 1: Cool.

733
00:33:40,640 --> 00:33:43,200
Speaker 2: Yeah, so I love meta and Facebook ads. I do

734
00:33:43,280 --> 00:33:46,160
Speaker 2: a lot still, yeah, as the owner and founder. But

735
00:33:46,200 --> 00:33:48,240
Speaker 2: I'm definitely getting to the point in my business journey

736
00:33:48,240 --> 00:33:50,240
Speaker 2: where I am feeling like I need to kind of

737
00:33:50,480 --> 00:33:53,160
Speaker 2: step away and start being more of a founder rather

738
00:33:53,240 --> 00:33:57,000
Speaker 2: than getting caught up in what UGC creator hasn't sent

739
00:33:57,040 --> 00:34:00,840
Speaker 2: their content in you know what I mean. But I again,

740
00:34:00,920 --> 00:34:03,920
Speaker 2: it's something that all founders, if their business grows to

741
00:34:03,920 --> 00:34:06,400
Speaker 2: a certain size, they will find themselves in that situation

742
00:34:06,440 --> 00:34:08,200
Speaker 2: where you do get pulled into the day to day.

743
00:34:08,640 --> 00:34:11,360
Speaker 2: But I'm definitely learning as we're growing, I need to

744
00:34:11,360 --> 00:34:15,160
Speaker 2: focus on those big picture things rather than what did

745
00:34:15,160 --> 00:34:18,080
Speaker 2: that customer say in that email? You know, but to.

746
00:34:18,040 --> 00:34:21,520
Speaker 1: Ignore, yeah, at least you delete, at least well.

747
00:34:23,239 --> 00:34:25,200
Speaker 2: Put it in a say it went to them. Yeah,

748
00:34:26,440 --> 00:34:29,680
Speaker 2: but yeah, no, two days the same, And I'm still

749
00:34:29,760 --> 00:34:33,440
Speaker 2: very much involved with the whole business, from retail to

750
00:34:33,520 --> 00:34:36,080
Speaker 2: warehouse and everything in between. But I love it at

751
00:34:36,080 --> 00:34:38,560
Speaker 2: the end of the day. So I literally haven't worked

752
00:34:38,560 --> 00:34:39,600
Speaker 2: a day since I started Fate.

753
00:34:40,200 --> 00:34:42,239
Speaker 1: I like that. We're going to take one more break

754
00:34:42,239 --> 00:34:45,000
Speaker 1: and then I have three more questions for you, so

755
00:34:45,080 --> 00:34:54,400
Speaker 1: stay with us. So we're talking about you not replying

756
00:34:54,400 --> 00:34:54,960
Speaker 1: to emails.

757
00:34:55,000 --> 00:34:59,320
Speaker 2: Maybe that's my job I have given up is replying

758
00:34:59,320 --> 00:35:01,839
Speaker 2: to our customer s emails, which is being nice because

759
00:35:01,840 --> 00:35:04,480
Speaker 2: I feel like it gets to a point where it

760
00:35:04,560 --> 00:35:06,800
Speaker 2: feels so much more personal when it's your business. Like

761
00:35:06,880 --> 00:35:09,120
Speaker 2: let's say someone is emailing and they're upset with something,

762
00:35:09,760 --> 00:35:11,240
Speaker 2: and then if you're reading that, it's.

763
00:35:11,120 --> 00:35:15,360
Speaker 1: Like, fuck, anytime I get a bad review, it really

764
00:35:15,400 --> 00:35:16,000
Speaker 1: does it? Really?

765
00:35:16,400 --> 00:35:18,760
Speaker 2: No, We've got people that reply to those, which is great.

766
00:35:19,280 --> 00:35:23,760
Speaker 1: I don't I as a reply to them. But looking

767
00:35:23,760 --> 00:35:27,480
Speaker 1: towards the future, what are you planning next? Do you

768
00:35:27,600 --> 00:35:32,320
Speaker 1: think that you will launch another business? Yeah? Oh, like

769
00:35:32,400 --> 00:35:32,880
Speaker 1: god cool?

770
00:35:33,280 --> 00:35:34,160
Speaker 2: I would love to What.

771
00:35:34,120 --> 00:35:35,560
Speaker 1: Do you think it would be? And if you have,

772
00:35:35,560 --> 00:35:37,840
Speaker 1: have you had an idea recently where you're like, I

773
00:35:37,840 --> 00:35:39,759
Speaker 1: don't know if you're like me, I have like a

774
00:35:39,800 --> 00:35:43,279
Speaker 1: list of my phone twenty million business ideas. Sometimes I

775
00:35:43,360 --> 00:35:45,479
Speaker 1: just give that I just randomly mentioned them to people

776
00:35:45,480 --> 00:35:45,719
Speaker 1: and like.

777
00:35:45,719 --> 00:35:46,640
Speaker 2: You should make you do this.

778
00:35:46,719 --> 00:35:47,840
Speaker 1: Yeah, I don't know how to do that, but you

779
00:35:47,840 --> 00:35:49,600
Speaker 1: should do it. Yeah, you do something like that.

780
00:35:49,680 --> 00:35:51,440
Speaker 2: There's so many things that I would love to do.

781
00:35:51,920 --> 00:35:54,400
Speaker 2: It's just a matter of getting around to doing it.

782
00:35:54,440 --> 00:35:57,000
Speaker 2: And also I've kind of stitched myself up because Fate's

783
00:35:57,040 --> 00:35:59,560
Speaker 2: quite a big company. It's huge, So yeah, I kind

784
00:35:59,560 --> 00:36:01,040
Speaker 2: of have got tied into fame.

785
00:36:01,120 --> 00:36:04,080
Speaker 1: You're like you're stuffering from success. I love it.

786
00:36:05,560 --> 00:36:08,359
Speaker 2: There's so much that I want to do. I have

787
00:36:08,440 --> 00:36:11,680
Speaker 2: my business podcast called Big Business, which I absolutely love doing.

788
00:36:11,920 --> 00:36:16,600
Speaker 2: I feel very drawn to helping others on their business journey,

789
00:36:16,760 --> 00:36:18,799
Speaker 2: just based off everything that I've learned. So I love

790
00:36:20,000 --> 00:36:21,920
Speaker 2: doing my episodes. I do two episodes a week on

791
00:36:21,920 --> 00:36:24,960
Speaker 2: that podcast, and I just love that. I love making

792
00:36:25,000 --> 00:36:28,600
Speaker 2: content around business, and I've noticed that people love when

793
00:36:28,600 --> 00:36:30,840
Speaker 2: I talk about business in like my tiktoks and reels

794
00:36:30,880 --> 00:36:36,880
Speaker 2: and stuff like that. Part of me wants to become

795
00:36:37,560 --> 00:36:41,440
Speaker 2: like a business coach or a mentor. Like maybe in

796
00:36:41,480 --> 00:36:43,359
Speaker 2: another life I'll do it, or I'll get around to it.

797
00:36:43,400 --> 00:36:47,280
Speaker 2: In this life. Got a lot more life to leave, Yeah,

798
00:36:47,320 --> 00:36:50,560
Speaker 2: and I think as well, Like I've been doing a

799
00:36:50,640 --> 00:36:53,799
Speaker 2: lot of keynote speeches lately. I just recently did a

800
00:36:53,840 --> 00:36:57,880
Speaker 2: ted X talk which was awesome, like really cool. That

801
00:36:57,960 --> 00:37:00,480
Speaker 2: was just a couple of weekends ago. So I doing

802
00:37:00,760 --> 00:37:04,439
Speaker 2: keynotes and talking in front of crowds, whether it's about

803
00:37:04,480 --> 00:37:08,200
Speaker 2: business or just being inspirational in general. I guess. So

804
00:37:08,520 --> 00:37:11,920
Speaker 2: I love that. I'd love to do like a tour

805
00:37:12,200 --> 00:37:15,279
Speaker 2: slash workshop thing of my own one day, but I'd

806
00:37:15,360 --> 00:37:18,560
Speaker 2: love to do anything and everything. I had this one

807
00:37:18,600 --> 00:37:21,880
Speaker 2: idea recently that I made a little video about a

808
00:37:21,880 --> 00:37:23,600
Speaker 2: lot of people have said to me over the years

809
00:37:23,840 --> 00:37:27,239
Speaker 2: that well, you've had it easy, and it's you've been

810
00:37:27,360 --> 00:37:30,520
Speaker 2: lucky because you had an audience online, so like, of

811
00:37:30,560 --> 00:37:33,080
Speaker 2: course you've been able to do what you've done, And

812
00:37:33,120 --> 00:37:35,560
Speaker 2: I'm like, kind of at the start, yeah, sure, but

813
00:37:35,840 --> 00:37:38,560
Speaker 2: it takes something completely different to actually grow and scale

814
00:37:38,560 --> 00:37:42,040
Speaker 2: a business into the size that fate is. Any influencer

815
00:37:42,080 --> 00:37:44,879
Speaker 2: can launch a product, but like not everyone can keep

816
00:37:44,880 --> 00:37:46,160
Speaker 2: it going and then grow it.

817
00:37:46,280 --> 00:37:49,879
Speaker 1: And sorry to say this, a product versus how many

818
00:37:49,920 --> 00:37:52,040
Speaker 1: products do you have right now? Like so many you

819
00:37:52,080 --> 00:37:55,200
Speaker 1: would have at least we're in every chategtry and fifty

820
00:37:55,640 --> 00:37:57,480
Speaker 1: items for say, probably more.

821
00:37:57,600 --> 00:38:00,640
Speaker 2: Yeah, and we've got you know, five stores seventy, so

822
00:38:00,800 --> 00:38:03,120
Speaker 2: like it's grown into something bigger than me just being

823
00:38:03,160 --> 00:38:06,200
Speaker 2: an influencer and being lucky. But off the back of

824
00:38:06,239 --> 00:38:08,719
Speaker 2: people saying those comments to me, like, oh, it's easy

825
00:38:08,760 --> 00:38:10,960
Speaker 2: for you because you were an influencer back in the day,

826
00:38:11,640 --> 00:38:17,040
Speaker 2: I would almost love to start a faceless business.

827
00:38:17,040 --> 00:38:21,840
Speaker 1: Interesting and do that? Do it? And I think about

828
00:38:22,040 --> 00:38:24,279
Speaker 1: this is crazy, Like do like an anonymous business, yes,

829
00:38:24,360 --> 00:38:25,560
Speaker 1: and never.

830
00:38:25,360 --> 00:38:27,880
Speaker 2: Try yeah, never tell anyone, and try to make it

831
00:38:27,920 --> 00:38:31,680
Speaker 2: super popular or even medium size, and then come out

832
00:38:31,719 --> 00:38:33,839
Speaker 2: and be like this was me and none of you knew,

833
00:38:34,120 --> 00:38:36,160
Speaker 2: just to show that I have what it takes on

834
00:38:36,200 --> 00:38:38,280
Speaker 2: the other side of being the face of a brand.

835
00:38:39,040 --> 00:38:44,400
Speaker 2: And I'm gonna give away my other idea here. I'd

836
00:38:44,440 --> 00:38:47,640
Speaker 2: love to make Fates competitor.

837
00:38:48,960 --> 00:38:51,120
Speaker 1: That's crazy that you are so like in the game

838
00:38:51,160 --> 00:38:54,959
Speaker 1: that you're like, I want to be my own competition now.

839
00:38:55,040 --> 00:39:00,000
Speaker 2: Yeah, and start like another clothing brand and with standard sizes. Yeah,

840
00:39:00,120 --> 00:39:03,359
Speaker 2: do it all and like different to Fate. And you know,

841
00:39:03,719 --> 00:39:06,280
Speaker 2: I obviously wouldn't use myself or my face, but instead

842
00:39:06,320 --> 00:39:11,760
Speaker 2: we'd have to It's an investment. You'd be working with models, creators, influencers, UGC,

843
00:39:12,160 --> 00:39:15,840
Speaker 2: paid ads, and paid media, and I'd love like it

844
00:39:15,880 --> 00:39:18,600
Speaker 2: would take it would take years, but I'd love to

845
00:39:18,760 --> 00:39:22,120
Speaker 2: build like Fate's competitor and everyone becomes obsessed with this

846
00:39:22,200 --> 00:39:24,600
Speaker 2: other new clothing brand that's got all these sizes and.

847
00:39:24,600 --> 00:39:26,160
Speaker 1: Everything and can more experimental.

848
00:39:26,480 --> 00:39:28,279
Speaker 2: Yeah, and then it's just me at the end of

849
00:39:28,360 --> 00:39:30,120
Speaker 2: the day, and then I'm like, surprise it with me,

850
00:39:30,200 --> 00:39:35,160
Speaker 2: and then I merge them together, Kate and Fate. So

851
00:39:35,239 --> 00:39:39,040
Speaker 2: that's an idea of mine. But I'm open to anything,

852
00:39:39,080 --> 00:39:42,080
Speaker 2: and I definitely think I will start other businesses in

853
00:39:42,120 --> 00:39:45,400
Speaker 2: my lifetime. I still feel like I'm just getting started

854
00:39:45,400 --> 00:39:48,000
Speaker 2: with Fate, So there's a lot of exciting things to

855
00:39:48,120 --> 00:39:50,399
Speaker 2: explore with Fate. I never thought that we would get

856
00:39:50,440 --> 00:39:52,680
Speaker 2: to where we are today. You're like my kid. You know,

857
00:39:52,719 --> 00:39:55,239
Speaker 2: I couldn't see past that garage when I first started.

858
00:39:55,200 --> 00:39:57,200
Speaker 1: Which I think that's like the coolest part of your

859
00:39:57,239 --> 00:39:59,640
Speaker 1: story and for people being like, oh, you know what,

860
00:39:59,760 --> 00:40:02,080
Speaker 1: you a platform. You also dropped out of school at

861
00:40:02,080 --> 00:40:04,719
Speaker 1: sixteen years old, Like, yeah, you didn't. You didn't have

862
00:40:04,719 --> 00:40:06,600
Speaker 1: a do you get a high school dippoment when you

863
00:40:06,640 --> 00:40:07,680
Speaker 1: got job out of the year ten.

864
00:40:08,040 --> 00:40:10,160
Speaker 2: No, yeah, oh no, I think I got my utense

865
00:40:10,160 --> 00:40:13,160
Speaker 2: certificate tenserificate. Yeah I got that. Yeah, like nothing.

866
00:40:13,320 --> 00:40:14,920
Speaker 1: Yeah, but that's like being like turning to someone and

867
00:40:14,960 --> 00:40:17,279
Speaker 1: being like, well you had a university degree, so like

868
00:40:17,320 --> 00:40:19,799
Speaker 1: that's how you start your business. Or everyone has a

869
00:40:19,800 --> 00:40:22,800
Speaker 1: one up, or like your parents they had a cafe,

870
00:40:22,880 --> 00:40:27,320
Speaker 1: So like everybody has some kind of advantage. Yes, everybody

871
00:40:27,360 --> 00:40:29,879
Speaker 1: has good luck, some kind of good luck.

872
00:40:30,760 --> 00:40:33,480
Speaker 2: The YouTube subscriber is sure that was an advantage for me,

873
00:40:33,520 --> 00:40:36,759
Speaker 2: but also I got that YouTube channel for years. I

874
00:40:36,800 --> 00:40:39,919
Speaker 2: built that community for years, and you know, I could

875
00:40:39,920 --> 00:40:41,600
Speaker 2: have launched fate and it could have been good for

876
00:40:41,600 --> 00:40:43,319
Speaker 2: a year and then it could have flopped. But it's

877
00:40:43,360 --> 00:40:46,480
Speaker 2: been like the hard work and determination over those eight

878
00:40:46,560 --> 00:40:49,960
Speaker 2: years and the persistence. You know, I worked seven days

879
00:40:50,000 --> 00:40:52,520
Speaker 2: a week, but I love it so I never feel

880
00:40:52,560 --> 00:40:55,200
Speaker 2: like I'm working. But it's that that's gotten to me

881
00:40:55,239 --> 00:40:57,719
Speaker 2: where like to where I am. Sure the subscribers helped

882
00:40:57,719 --> 00:40:59,560
Speaker 2: at the start, because I had people placing orders from

883
00:40:59,600 --> 00:41:02,719
Speaker 2: day one, but scaling is a whole other.

884
00:41:03,239 --> 00:41:06,240
Speaker 1: All of a ball game. Yeah, I can only imagine. Yeah,

885
00:41:06,440 --> 00:41:08,480
Speaker 1: I have one final question for you, Yes, and this

886
00:41:08,520 --> 00:41:10,400
Speaker 1: is the question that we ask everybody who comes on

887
00:41:10,440 --> 00:41:11,040
Speaker 1: the podcast.

888
00:41:11,120 --> 00:41:12,880
Speaker 2: I could see here for hours, by the way.

889
00:41:12,760 --> 00:41:14,640
Speaker 1: I know, I honestly you know we've been have to

890
00:41:14,640 --> 00:41:16,279
Speaker 1: get me back for part I kind of want to.

891
00:41:16,320 --> 00:41:18,200
Speaker 1: There's so many questions that I want to ask, and

892
00:41:18,200 --> 00:41:21,240
Speaker 1: and like what was it like to fire your first person?

893
00:41:21,520 --> 00:41:22,040
Speaker 1: Like what was it?

894
00:41:22,040 --> 00:41:24,600
Speaker 2: Blah blah blah, like so warning letter?

895
00:41:24,960 --> 00:41:29,080
Speaker 1: Yeah, what has already will copy you like all that stuff.

896
00:41:29,120 --> 00:41:32,040
Speaker 1: But I have one final question, which is the question

897
00:41:32,080 --> 00:41:35,680
Speaker 1: of the podcast. What is one piece of advice you

898
00:41:35,800 --> 00:41:37,960
Speaker 1: have for people in their twenties or perhaps your younger

899
00:41:38,040 --> 00:41:40,879
Speaker 1: self that has nothing to do with what we talked

900
00:41:40,880 --> 00:41:42,480
Speaker 1: about today, completely.

901
00:41:42,200 --> 00:41:44,920
Speaker 2: Separate, has nothing to do with anything. I know.

902
00:41:45,000 --> 00:41:47,960
Speaker 1: You can't can't talk about business, can't talk we can,

903
00:41:48,040 --> 00:41:50,799
Speaker 1: but never know, like try and if it's about love,

904
00:41:50,880 --> 00:41:53,160
Speaker 1: if it's about friendship, and it's about.

905
00:41:53,120 --> 00:41:55,279
Speaker 2: I've got it saying that I absolutely love, But I

906
00:41:55,280 --> 00:41:56,839
Speaker 2: don't know you can tell me if this ties into

907
00:41:56,920 --> 00:41:59,480
Speaker 2: what we've been talking about. It kind of does, but

908
00:41:59,520 --> 00:42:02,800
Speaker 2: it can apply to any aspect and element of your life.

909
00:42:03,080 --> 00:42:06,120
Speaker 2: And the saying is do it scared? Can I say? That?

910
00:42:06,239 --> 00:42:06,760
Speaker 2: Is my answer?

911
00:42:06,840 --> 00:42:08,000
Speaker 1: Okay, scared?

912
00:42:08,080 --> 00:42:11,200
Speaker 2: Do it scared? I think the number one thing that

913
00:42:11,280 --> 00:42:13,960
Speaker 2: holds people back from doing anything in life. And this

914
00:42:14,000 --> 00:42:17,040
Speaker 2: doesn't mean just starting a business. It could be saying

915
00:42:17,040 --> 00:42:18,560
Speaker 2: hello to the guy that you keep seeing at the

916
00:42:18,600 --> 00:42:21,520
Speaker 2: coffee shop but you're too scared. Or it could be

917
00:42:21,600 --> 00:42:25,000
Speaker 2: asking your boss for a raise or a promotion. It

918
00:42:25,040 --> 00:42:27,239
Speaker 2: could be speaking up in a team meeting where you'd

919
00:42:27,239 --> 00:42:29,919
Speaker 2: normally stay quiet because you're worried that you know people

920
00:42:30,000 --> 00:42:32,480
Speaker 2: might judge you. It could be anything. It could be

921
00:42:32,520 --> 00:42:36,560
Speaker 2: telling a friend of yours that they've been upsetting you

922
00:42:36,640 --> 00:42:38,520
Speaker 2: lately by things they've been saying, but you don't say

923
00:42:38,520 --> 00:42:41,160
Speaker 2: anything because you're too scared. I just love the saying

924
00:42:41,200 --> 00:42:44,000
Speaker 2: do it scared because it's very easy for us to say,

925
00:42:44,000 --> 00:42:45,960
Speaker 2: oh no, I won't do that, like I'm too scared.

926
00:42:46,000 --> 00:42:49,080
Speaker 2: We use that as an excuse to not do whatever

927
00:42:49,120 --> 00:42:53,160
Speaker 2: the thing is. But I think it's a good mindfulness

928
00:42:53,760 --> 00:42:56,400
Speaker 2: thought to think I can still do the thing even

929
00:42:56,440 --> 00:43:00,440
Speaker 2: with the scared feeling. Being scared shouldn't be someone's reason

930
00:43:00,560 --> 00:43:03,359
Speaker 2: to not do something. You can just do it and

931
00:43:03,440 --> 00:43:06,160
Speaker 2: still feel scared at the same time. Yeah, and you

932
00:43:06,280 --> 00:43:08,319
Speaker 2: trust me, you'll feel a million bucks after you do it,

933
00:43:08,360 --> 00:43:09,200
Speaker 2: no matter what it is.

934
00:43:09,440 --> 00:43:11,480
Speaker 1: I love that saying I do it scared. I think

935
00:43:11,480 --> 00:43:15,600
Speaker 1: it's honestly a beautiful representation for this episode. Okay, I

936
00:43:15,600 --> 00:43:18,400
Speaker 1: said I had noble questions, but what final questions? I

937
00:43:18,440 --> 00:43:20,440
Speaker 1: have to ask this question just because it's keme to

938
00:43:20,480 --> 00:43:22,640
Speaker 1: my mind. Yeah, what is like the favorite thing that

939
00:43:22,640 --> 00:43:24,800
Speaker 1: you guys are selling right now? What's your favorite product

940
00:43:24,880 --> 00:43:25,959
Speaker 1: that you guys have at face?

941
00:43:26,120 --> 00:43:30,480
Speaker 2: Ooh? I would say our Downtown pants, which don't look

942
00:43:30,480 --> 00:43:33,719
Speaker 2: at mine today because I've gotten so dirty today because.

943
00:43:33,600 --> 00:43:34,239
Speaker 1: The year's a day.

944
00:43:34,360 --> 00:43:37,440
Speaker 2: Yeah, I've got like sandwich and something else in black

945
00:43:37,480 --> 00:43:40,319
Speaker 2: stuff from Australia Post for me. But I would say

946
00:43:40,360 --> 00:43:44,160
Speaker 2: it's our Downtown pants. They are a they're kind of

947
00:43:44,160 --> 00:43:46,239
Speaker 2: made of like a blazer material and they're like your

948
00:43:46,239 --> 00:43:51,080
Speaker 2: stock standard, like dressy kind of corporate pant. We have

949
00:43:51,160 --> 00:43:54,440
Speaker 2: been making our Downtown pants for maybe I want to

950
00:43:54,480 --> 00:43:58,400
Speaker 2: say three years now, or maybe three to four years,

951
00:43:58,800 --> 00:44:02,160
Speaker 2: and they've only gained popularity in the last twelve months,

952
00:44:02,239 --> 00:44:05,040
Speaker 2: so it's like a style that people have finally realized,

953
00:44:05,080 --> 00:44:06,560
Speaker 2: like these are the best pants ever. We've done them

954
00:44:06,600 --> 00:44:09,640
Speaker 2: in like eighteen different colors and they've got like a

955
00:44:09,680 --> 00:44:12,960
Speaker 2: little elastic on the back, so they're really comfortable, and

956
00:44:12,960 --> 00:44:14,640
Speaker 2: they're just like a pair of pants that you can

957
00:44:14,719 --> 00:44:16,840
Speaker 2: like wear to work to the office, but then also

958
00:44:16,920 --> 00:44:18,520
Speaker 2: like fully dress them up with some heels and wear

959
00:44:18,560 --> 00:44:21,080
Speaker 2: them out at night. So I'd say it's probably our

960
00:44:21,080 --> 00:44:24,360
Speaker 2: downtown pants, but our best selling category is denim.

961
00:44:25,120 --> 00:44:27,600
Speaker 1: Yeah, I will say this is this is what you

962
00:44:27,680 --> 00:44:30,239
Speaker 1: guys known for. Yes, your genes. Yes, the jeans are

963
00:44:30,920 --> 00:44:31,920
Speaker 1: I keep saying iconic.

964
00:44:32,080 --> 00:44:36,160
Speaker 2: Yeah, We've got a whole new denim range coming out

965
00:44:36,200 --> 00:44:38,000
Speaker 2: in twenty twenty six, which I'm really excited about it.

966
00:44:38,000 --> 00:44:40,319
Speaker 2: I thought our jeenes were already really good because we

967
00:44:40,360 --> 00:44:42,919
Speaker 2: sell so many of them and they have the best

968
00:44:42,960 --> 00:44:46,680
Speaker 2: reviews ever. But it's about to come scout in a

969
00:44:46,719 --> 00:44:47,680
Speaker 2: whole new level.

970
00:44:47,600 --> 00:44:49,520
Speaker 1: You know what. I also say this, this is something

971
00:44:49,560 --> 00:44:53,319
Speaker 1: that's completely like Levi's need some competition. Well, I don't

972
00:44:53,360 --> 00:44:55,160
Speaker 1: like Levi's jeans, and I don't know why, I just

973
00:44:55,239 --> 00:44:55,839
Speaker 1: have to say it.

974
00:44:56,680 --> 00:44:59,000
Speaker 2: There's actually like a massive gap in the market for

975
00:44:59,360 --> 00:45:01,560
Speaker 2: good denim because when you think of a brand in

976
00:45:01,600 --> 00:45:03,759
Speaker 2: Australia that is known for their jeans, who is.

977
00:45:03,680 --> 00:45:08,759
Speaker 1: It, like probably Levi's or like just jeans. Yeah, but

978
00:45:08,800 --> 00:45:11,840
Speaker 1: it's like they do this is like just such a

979
00:45:11,840 --> 00:45:15,200
Speaker 1: personal vendetta I have against sleeves jeans like, I've.

980
00:45:15,000 --> 00:45:16,439
Speaker 2: Never worn a pair of Levi's great.

981
00:45:16,520 --> 00:45:18,719
Speaker 1: Don't like they only like they just don't fit.

982
00:45:18,840 --> 00:45:21,720
Speaker 2: Like the new jeans when they come out.

983
00:45:21,600 --> 00:45:23,400
Speaker 1: I think I might just order some. I already own

984
00:45:23,440 --> 00:45:25,439
Speaker 1: a pair of your jeans. I actually own tube pairs

985
00:45:25,440 --> 00:45:28,440
Speaker 1: of your jeans. I own like your classic like straight

986
00:45:28,480 --> 00:45:28,919
Speaker 1: liked ones.

987
00:45:28,960 --> 00:45:29,600
Speaker 2: Billy jeans.

988
00:45:29,680 --> 00:45:31,360
Speaker 1: Yeah, I think that's what they're called. They're great. I

989
00:45:31,400 --> 00:45:32,360
Speaker 1: think they're.

990
00:45:31,760 --> 00:45:33,640
Speaker 2: They're about to get a whole lot better. There's a

991
00:45:33,680 --> 00:45:36,799
Speaker 2: new version of billy coming out. We've done like a

992
00:45:36,840 --> 00:45:39,880
Speaker 2: whole new range. Yeah, we've done a whole new range

993
00:45:39,920 --> 00:45:42,600
Speaker 2: inspired by our current jeans, but they're just leveled up.

994
00:45:42,760 --> 00:45:46,160
Speaker 1: Is this coming from fate? Okay? Imagine if you, dude,

995
00:45:46,160 --> 00:45:48,280
Speaker 1: maybe you should just launch a whole denim company.

996
00:45:48,560 --> 00:45:50,000
Speaker 2: Don't because that was my idea.

997
00:45:50,200 --> 00:45:51,680
Speaker 1: Really Yeah, dang.

998
00:45:51,800 --> 00:45:54,719
Speaker 2: I've even got a date for it. I've got a

999
00:45:54,840 --> 00:45:56,000
Speaker 2: name for it that we won't say.

1000
00:45:56,040 --> 00:45:59,320
Speaker 1: No, don't say it because if somebody does their idea

1001
00:45:59,320 --> 00:46:00,359
Speaker 1: better than you, though, you know.

1002
00:46:00,520 --> 00:46:02,799
Speaker 2: Yeah, and you know, I think there's a there's room

1003
00:46:02,840 --> 00:46:06,280
Speaker 2: for everyone in business. So no, I want to create

1004
00:46:06,320 --> 00:46:09,520
Speaker 2: Fate's competitor as a social experiment. But every brand can

1005
00:46:09,560 --> 00:46:12,560
Speaker 2: exist together and there's enough customers out there for everyone.

1006
00:46:12,640 --> 00:46:16,439
Speaker 2: And also I would love to see in twenty twenty

1007
00:46:16,480 --> 00:46:20,080
Speaker 2: six and beyond more businesses coming together and collaborating, Like

1008
00:46:20,120 --> 00:46:23,319
Speaker 2: I would love to collaborate with a competitor about I'm

1009
00:46:23,360 --> 00:46:26,680
Speaker 2: saying like competitor in quotes because like, imagine if there's

1010
00:46:26,719 --> 00:46:29,279
Speaker 2: two women's fashion brands that come together and come out

1011
00:46:29,280 --> 00:46:32,879
Speaker 2: with a collection together, bringing both audiences together to go, well,

1012
00:46:32,920 --> 00:46:34,760
Speaker 2: now we love both of these brands.

1013
00:46:34,880 --> 00:46:37,879
Speaker 1: Like back and Bridge and Fake the label. Yeah, it's

1014
00:46:37,920 --> 00:46:41,280
Speaker 1: like a cool like I would sanitize like Formal Rangers.

1015
00:46:41,440 --> 00:46:43,719
Speaker 2: I would love to collaborate with another brand that would

1016
00:46:43,719 --> 00:46:47,040
Speaker 2: be considered our competitor. Like I'm friends with you know,

1017
00:46:47,239 --> 00:46:50,839
Speaker 2: women that own fashion labels, and like I don't see

1018
00:46:50,840 --> 00:46:53,040
Speaker 2: them as competitors. I'm like, we can learn from each

1019
00:46:53,080 --> 00:46:55,880
Speaker 2: other and vent to each other when we're stressed about something,

1020
00:46:56,160 --> 00:46:58,720
Speaker 2: like we can all exist together, like we can all win.

1021
00:46:58,800 --> 00:47:00,680
Speaker 1: And it's honestly the best feel. That's when you have

1022
00:47:01,680 --> 00:47:04,520
Speaker 1: your competition becomes to your community. What people want to

1023
00:47:04,560 --> 00:47:06,160
Speaker 1: be you to have this competition, but come to your

1024
00:47:06,160 --> 00:47:09,320
Speaker 1: community absolutely. That is a very positive message to finish

1025
00:47:09,480 --> 00:47:11,120
Speaker 1: and actually finish this episode.

1026
00:47:11,400 --> 00:47:12,759
Speaker 2: You sure you don't have one more question? Oh?

1027
00:47:12,760 --> 00:47:14,879
Speaker 1: I have like several more, but we just don't have time.

1028
00:47:15,360 --> 00:47:17,120
Speaker 2: Let us know. Should I come back for part two?

1029
00:47:17,480 --> 00:47:19,720
Speaker 1: I love to drop a comment below if you want

1030
00:47:20,280 --> 00:47:22,480
Speaker 1: Britt to come back for a part two? Where can

1031
00:47:22,520 --> 00:47:24,560
Speaker 1: they find you? I'll leave a link to fate dot

1032
00:47:24,560 --> 00:47:26,920
Speaker 1: com yam below, But where else would you like them

1033
00:47:26,920 --> 00:47:27,520
Speaker 1: to find you?

1034
00:47:27,800 --> 00:47:31,399
Speaker 2: On socials? You can just find me Britney Saunders. I've

1035
00:47:31,400 --> 00:47:34,080
Speaker 2: got two podcasts. One is called Big Business and the

1036
00:47:34,120 --> 00:47:36,960
Speaker 2: other one is High Scrollers with my bestie Matt, which

1037
00:47:37,000 --> 00:47:39,080
Speaker 2: is just like an absolute piss take and it's really funny.

1038
00:47:39,120 --> 00:47:41,400
Speaker 2: It's really nice to have that like funny creative outlet.

1039
00:47:42,080 --> 00:47:45,000
Speaker 2: And then we have five stores in Australia. We've got

1040
00:47:45,200 --> 00:47:47,879
Speaker 2: three New South Wales which are in Newcastle where I'm from,

1041
00:47:48,160 --> 00:47:51,440
Speaker 2: Paramatta and Westfield Miranda in Sydney. We've got one in

1042
00:47:51,440 --> 00:47:53,960
Speaker 2: Brisbane which is in Westfield Term Site, and then down

1043
00:47:54,000 --> 00:47:57,279
Speaker 2: in Melbourne we have a boutique in Hawthorne and that's

1044
00:47:57,280 --> 00:47:58,960
Speaker 2: about it. You can find me on TikTok and all

1045
00:47:59,000 --> 00:48:02,279
Speaker 2: the other stuff. Find her everywhere, read my book, just

1046
00:48:02,320 --> 00:48:02,880
Speaker 2: do whatever.

1047
00:48:03,360 --> 00:48:06,359
Speaker 1: This woman is busy, you can find her.

1048
00:48:06,440 --> 00:48:07,319
Speaker 2: Yeah, you can find me.

1049
00:48:07,440 --> 00:48:09,719
Speaker 1: Well, thank you again for coming on. As always, if

1050
00:48:09,719 --> 00:48:12,719
Speaker 1: you guys enjoyed this episode, leave a five star review.

1051
00:48:12,760 --> 00:48:14,400
Speaker 1: If you feel cool to do so, make sure that

1052
00:48:14,400 --> 00:48:17,560
Speaker 1: you're subscribed or following us wherever you are listening to

1053
00:48:17,600 --> 00:48:20,880
Speaker 1: the podcast, and follow us on Instagram at that Psychology Podcast.

1054
00:48:20,880 --> 00:48:23,960
Speaker 1: We've been doing these really cool announcements for each of

1055
00:48:23,960 --> 00:48:25,719
Speaker 1: our guests, and as we kind of come to the

1056
00:48:25,800 --> 00:48:28,960
Speaker 1: end of guest month, we've got some cool ones lined up.

1057
00:48:29,080 --> 00:48:31,960
Speaker 1: But until next time, stay safe, be kind, be gentle

1058
00:48:31,960 --> 00:48:34,279
Speaker 1: to yourself, and we will talk very very soon.