1 00:00:02,520 --> 00:00:06,480 Speaker 1: Welcome to the Restless Ones. I'm Jonathan Strickland. I've spent 2 00:00:06,559 --> 00:00:10,120 Speaker 1: the last twelve years covering technology and learning how it works, 3 00:00:10,480 --> 00:00:16,000 Speaker 1: demystifying everything from massive parallel processing to advanced robotics and 4 00:00:16,079 --> 00:00:19,200 Speaker 1: everything in between. As we stand at the beginning of 5 00:00:19,239 --> 00:00:22,799 Speaker 1: a new era of unprecedented connectivity with the rollout of 6 00:00:22,880 --> 00:00:26,439 Speaker 1: five G technology, I'm partnering with T Mobile for Business 7 00:00:26,560 --> 00:00:28,760 Speaker 1: to sit down with some of the visionary leaders in 8 00:00:28,800 --> 00:00:33,440 Speaker 1: tech across all industries, from companies like Intuit and FedEx 9 00:00:33,600 --> 00:00:36,199 Speaker 1: and many more that play an integral part of our 10 00:00:36,240 --> 00:00:39,319 Speaker 1: economy to get a better understanding of how tech and 11 00:00:39,360 --> 00:00:44,400 Speaker 1: connectivity will change business forever. These leaders are the pioneers 12 00:00:44,440 --> 00:00:49,000 Speaker 1: who don't follow trends. They define them. This show is 13 00:00:49,040 --> 00:00:56,960 Speaker 1: their story. They are the restless Ones. So when we 14 00:00:57,120 --> 00:01:00,320 Speaker 1: used to think of music as MP three's because it 15 00:01:00,360 --> 00:01:03,160 Speaker 1: can press down, and now we have high DEFF and 16 00:01:03,200 --> 00:01:06,120 Speaker 1: now you have video, and now you're talking about, hey, 17 00:01:06,200 --> 00:01:10,160 Speaker 1: look where the world's going with with augmented reality and 18 00:01:10,280 --> 00:01:13,839 Speaker 1: virtual reality and video plush music and starting to bring 19 00:01:13,880 --> 00:01:17,840 Speaker 1: all that together that can bring just amazing experiences to 20 00:01:17,880 --> 00:01:21,240 Speaker 1: our audiences around the world. So five G helps enable 21 00:01:21,280 --> 00:01:25,160 Speaker 1: all those technologies coming together and it just becomes unlimitless 22 00:01:25,200 --> 00:01:31,280 Speaker 1: on what we can deliver. I sat down with Dan Morales, 23 00:01:31,400 --> 00:01:34,559 Speaker 1: the chief information officer of Universal Music Group, to talk 24 00:01:34,560 --> 00:01:38,560 Speaker 1: about how five G connectivity and other advanced technologies are 25 00:01:38,600 --> 00:01:42,360 Speaker 1: opening up new possibilities in the entertainment industry, similar to 26 00:01:42,400 --> 00:01:45,000 Speaker 1: how we talked to Rob Carter of FedEx about how 27 00:01:45,040 --> 00:01:48,720 Speaker 1: the shipping industry is transforming. Dan has been a leader 28 00:01:48,760 --> 00:01:51,560 Speaker 1: in tech and business for many years. He got his 29 00:01:51,680 --> 00:01:55,080 Speaker 1: start working at Continental Airlines before moving on to work 30 00:01:55,080 --> 00:01:58,400 Speaker 1: with Bank of America and then eBay. He's now bringing 31 00:01:58,480 --> 00:02:01,840 Speaker 1: his expertise and vision to bear on the entertainment industry, 32 00:02:01,880 --> 00:02:05,160 Speaker 1: where the new technologies of tomorrow and traditional media of 33 00:02:05,280 --> 00:02:14,519 Speaker 1: yesterday are combining to create something altogether unique. Dan, thank 34 00:02:14,560 --> 00:02:17,520 Speaker 1: you so much for taking time to talk with me. 35 00:02:17,560 --> 00:02:20,840 Speaker 1: I'm really excited to have this conversation. I'm really excited 36 00:02:20,880 --> 00:02:22,919 Speaker 1: to learn more about you, and in fact, that's kind 37 00:02:22,919 --> 00:02:26,680 Speaker 1: of how I would like to start this whole interview process, 38 00:02:26,760 --> 00:02:30,600 Speaker 1: is just learn how you first got interested in technology 39 00:02:30,720 --> 00:02:34,679 Speaker 1: in general. So I actually studied managerial Studies at Rice University, 40 00:02:34,720 --> 00:02:37,840 Speaker 1: which is a business degree, and then uh I entered 41 00:02:37,840 --> 00:02:41,800 Speaker 1: into the workforce working for Continental Airlines in Houston, and 42 00:02:41,919 --> 00:02:46,720 Speaker 1: so great time life for pretty much nothing ten dollars 43 00:02:46,760 --> 00:02:51,360 Speaker 1: each way, struggling airline in bankruptcy, trying to kind of 44 00:02:51,400 --> 00:02:55,120 Speaker 1: work its way out of bankruptcy. And I remember once 45 00:02:55,639 --> 00:02:58,079 Speaker 1: particular story where my boss came to me and said, hey, 46 00:02:58,160 --> 00:03:00,800 Speaker 1: New York to Florida, can you on me whether or 47 00:03:00,800 --> 00:03:03,960 Speaker 1: not we should put it on sale or not? And 48 00:03:04,000 --> 00:03:06,280 Speaker 1: I'm like, all right, well, let me figure this out. 49 00:03:06,320 --> 00:03:09,520 Speaker 1: I'm gonna date myself. I did all my financial analysis 50 00:03:09,520 --> 00:03:11,880 Speaker 1: and lotus one through three, I'm like, all right, how 51 00:03:11,880 --> 00:03:14,640 Speaker 1: do I get data? We were completely outsourced on the 52 00:03:14,680 --> 00:03:17,160 Speaker 1: tech side, the E D S. So I remember going 53 00:03:17,200 --> 00:03:19,520 Speaker 1: to and I said, hey, I need these data elements 54 00:03:20,120 --> 00:03:23,520 Speaker 1: and the guy from E D S goes, okay, six 55 00:03:23,560 --> 00:03:26,320 Speaker 1: weeks and I said six weeks? What do you mean 56 00:03:26,360 --> 00:03:29,559 Speaker 1: six weeks? I gotta answer a question by by Monday. 57 00:03:29,639 --> 00:03:32,480 Speaker 1: And he goes, well, that's our s l A with Continental. 58 00:03:32,600 --> 00:03:34,880 Speaker 1: Six weeks to get you the file. And I remember 59 00:03:34,880 --> 00:03:37,920 Speaker 1: going into the Boston said sorry, I can't give you 60 00:03:37,960 --> 00:03:40,640 Speaker 1: that data, and you know, because we have an s 61 00:03:40,760 --> 00:03:43,840 Speaker 1: l A with D S. And after a couple of 62 00:03:44,000 --> 00:03:47,120 Speaker 1: four letter colorful words, he threw a pencil at me, 63 00:03:47,240 --> 00:03:49,760 Speaker 1: went flying by my head and he says, get that 64 00:03:49,840 --> 00:03:52,920 Speaker 1: all out of here. Bring me solutions, not your problems. 65 00:03:53,360 --> 00:03:54,760 Speaker 1: So I go back to the E. D. S guy 66 00:03:54,760 --> 00:03:57,200 Speaker 1: and I said, hey, that data, it's probably sitting in 67 00:03:57,240 --> 00:03:59,880 Speaker 1: the database, right, and he said yeah. I said what is? 68 00:04:00,400 --> 00:04:04,320 Speaker 1: And he goes focus. I said, okay, that can't be 69 00:04:04,360 --> 00:04:07,640 Speaker 1: too sophisticated. And I said, how do I get access 70 00:04:07,680 --> 00:04:11,000 Speaker 1: to that focused database? And he goes, oh, there's no 71 00:04:11,040 --> 00:04:13,240 Speaker 1: way you can get access. You need a VP to 72 00:04:13,320 --> 00:04:16,160 Speaker 1: approve the form and they never give access. I'm like, 73 00:04:16,240 --> 00:04:18,360 Speaker 1: give me the form. Went back into the boss, who 74 00:04:18,400 --> 00:04:21,280 Speaker 1: was a VP, slammed the paper down and said sign this. 75 00:04:21,640 --> 00:04:24,320 Speaker 1: He goes, what's that for. I said, your solution. You're 76 00:04:24,320 --> 00:04:26,360 Speaker 1: gonna give me access to the database, and he goes, 77 00:04:26,520 --> 00:04:28,600 Speaker 1: you know how to code? I said, I know how 78 00:04:28,600 --> 00:04:30,560 Speaker 1: to code, not in focus, and he goes and he 79 00:04:30,560 --> 00:04:32,680 Speaker 1: starts laughing. He goes, well, what are you gonna do 80 00:04:32,680 --> 00:04:34,080 Speaker 1: about that? I said, I'm gonna go get a book 81 00:04:34,080 --> 00:04:35,920 Speaker 1: and I'm gonna write some code this weekend. I'm gonna 82 00:04:35,960 --> 00:04:38,680 Speaker 1: answer your question. He laughed. Signed the form and that 83 00:04:38,800 --> 00:04:42,200 Speaker 1: started my career in tech at Continental Airlines, and Dan's 84 00:04:42,240 --> 00:04:45,200 Speaker 1: career in tech has been a fruitful one too. After 85 00:04:45,279 --> 00:04:49,039 Speaker 1: leaving Continental Airlines, he transitioned to Bank of America, where 86 00:04:49,080 --> 00:04:53,159 Speaker 1: he ran corporate systems for three hundred thirty five thousand 87 00:04:53,240 --> 00:04:56,840 Speaker 1: employees before finding himself at eBay, where he spent eight 88 00:04:56,920 --> 00:05:00,520 Speaker 1: years for them as c i O. Eventually, after being 89 00:05:00,560 --> 00:05:03,599 Speaker 1: courted by Universal Music Group, Dan assumed the role of 90 00:05:03,680 --> 00:05:07,240 Speaker 1: ce IO at one of the world's leading music companies and, 91 00:05:07,279 --> 00:05:10,760 Speaker 1: in his words, a place that felt like home. So 92 00:05:10,800 --> 00:05:13,599 Speaker 1: what are your goals as ce IO of Universal Music? 93 00:05:13,800 --> 00:05:17,080 Speaker 1: So coming in and what you guys see as consumers 94 00:05:17,120 --> 00:05:19,680 Speaker 1: of music, it's all digital, you know, with platforms that 95 00:05:19,720 --> 00:05:22,359 Speaker 1: are out there and all that is kind of magically 96 00:05:22,400 --> 00:05:27,000 Speaker 1: happening behind the scenes, but but coming in and taking 97 00:05:27,040 --> 00:05:29,479 Speaker 1: that to the next level with you see lots of 98 00:05:29,520 --> 00:05:33,320 Speaker 1: different technologies transforming in the world with you know, iPhones 99 00:05:33,360 --> 00:05:36,839 Speaker 1: and androids are getting faster and and more and more 100 00:05:36,960 --> 00:05:39,279 Speaker 1: artists have the ability to put their music out in 101 00:05:39,320 --> 00:05:42,240 Speaker 1: the world via you know, different platforms no matter where 102 00:05:42,279 --> 00:05:44,960 Speaker 1: you're in the world. So it's not the old thing 103 00:05:45,120 --> 00:05:47,600 Speaker 1: old days where you have mega bands that are very 104 00:05:47,600 --> 00:05:51,080 Speaker 1: popular they keep putting out records. Now it's the music 105 00:05:51,200 --> 00:05:53,559 Speaker 1: is coming from everywhere, and that's kind of driven by tech, 106 00:05:53,920 --> 00:05:56,039 Speaker 1: and that excites me because the plans are, how do 107 00:05:56,080 --> 00:05:58,080 Speaker 1: you kind of take that tech to the next level 108 00:05:58,360 --> 00:06:02,320 Speaker 1: and put more and more rich in the hands of fans. 109 00:06:02,839 --> 00:06:06,000 Speaker 1: You know, speaking about tech going to the next level, 110 00:06:06,320 --> 00:06:10,000 Speaker 1: we should sort of transition a little bit and talk about, well, 111 00:06:10,040 --> 00:06:12,880 Speaker 1: we're really interested in the five gene network rollout and 112 00:06:12,920 --> 00:06:16,400 Speaker 1: what that's going to mean for various industries. I imagine 113 00:06:16,440 --> 00:06:19,680 Speaker 1: that future five G connectivity and the implications of that 114 00:06:19,720 --> 00:06:23,680 Speaker 1: could have a really incredible impact on the entertainment industry. 115 00:06:23,839 --> 00:06:26,560 Speaker 1: You're going to eventually have this massive ability to have 116 00:06:26,760 --> 00:06:30,560 Speaker 1: high throughput, low latency delivery of files to end users. 117 00:06:30,560 --> 00:06:33,640 Speaker 1: So with the right networks and the right equipment, I 118 00:06:33,640 --> 00:06:36,159 Speaker 1: imagine that's going to be a variable gold mine of 119 00:06:36,160 --> 00:06:40,160 Speaker 1: opportunity for you. Yeah, five G excites me tremendously. Right 120 00:06:40,200 --> 00:06:44,320 Speaker 1: if you think about just files in general, and not 121 00:06:44,440 --> 00:06:46,960 Speaker 1: even music, just any kind of filing, and it was 122 00:06:47,000 --> 00:06:51,320 Speaker 1: all about, you know, getting the best compression because bandwidth 123 00:06:51,360 --> 00:06:54,240 Speaker 1: was always the issue, and and now you know, it's 124 00:06:54,240 --> 00:06:57,560 Speaker 1: almost like there's no limit. Now five G has such 125 00:06:57,839 --> 00:07:01,200 Speaker 1: a wide range of bandwidth, it just the possibility because 126 00:07:01,200 --> 00:07:04,000 Speaker 1: compression is already there. And so when we used to 127 00:07:04,040 --> 00:07:07,719 Speaker 1: think of music as MP three's because it can press down. 128 00:07:07,839 --> 00:07:10,760 Speaker 1: And now we have high deaf and now you have video, 129 00:07:10,960 --> 00:07:13,600 Speaker 1: and now you're talking about, hey, look where the world's 130 00:07:13,680 --> 00:07:18,880 Speaker 1: going with with augmented reality and virtual reality and video 131 00:07:18,920 --> 00:07:21,880 Speaker 1: plus music and starting to bring all that together. That 132 00:07:21,920 --> 00:07:25,880 Speaker 1: can bring just amazing experiences to our audiences around the world. 133 00:07:26,040 --> 00:07:29,640 Speaker 1: So five G helps enable all those technologies coming together 134 00:07:29,800 --> 00:07:32,760 Speaker 1: and it just becomes unlimitless on what we can deliver. 135 00:07:33,120 --> 00:07:35,920 Speaker 1: And before we even started recording, we were having a 136 00:07:35,920 --> 00:07:39,280 Speaker 1: conversation about vinyl because I'm a big fan of that. 137 00:07:39,720 --> 00:07:41,880 Speaker 1: To me, one of the fascinating things is that with 138 00:07:42,640 --> 00:07:47,240 Speaker 1: this advance and technology, with the improvements not just in compression, 139 00:07:47,280 --> 00:07:50,360 Speaker 1: but the fact that we have this unprecedented access to 140 00:07:50,360 --> 00:07:55,239 Speaker 1: connectivity where we could potentially have setups that deliver audio 141 00:07:55,360 --> 00:08:00,520 Speaker 1: file performance but without the requirement of the hard media anymore. 142 00:08:00,680 --> 00:08:03,320 Speaker 1: That to me seems like that could be a really 143 00:08:03,360 --> 00:08:05,960 Speaker 1: interesting experience, like to have like a stereo system at 144 00:08:06,000 --> 00:08:09,840 Speaker 1: home where I'm just pulling data down from the cloud 145 00:08:09,920 --> 00:08:15,000 Speaker 1: over five G connectivity and you can't tell that it's 146 00:08:15,040 --> 00:08:18,440 Speaker 1: a digital file as opposed to something on hard media. 147 00:08:19,280 --> 00:08:21,440 Speaker 1: Is that something you guys are are kind of looking 148 00:08:21,480 --> 00:08:24,720 Speaker 1: at as a possibility. It's already hitting us in the world. 149 00:08:25,600 --> 00:08:29,680 Speaker 1: Amazon through their music service announced that high Death version, 150 00:08:29,920 --> 00:08:32,720 Speaker 1: and you know, all the music companies are partnered were 151 00:08:32,720 --> 00:08:35,760 Speaker 1: one of many. But if you take that foul back 152 00:08:35,760 --> 00:08:39,199 Speaker 1: to the studio and all the different tracks that are 153 00:08:39,280 --> 00:08:44,920 Speaker 1: laid down, you know, uh, that ultimately is being redone 154 00:08:45,160 --> 00:08:48,600 Speaker 1: and a high Death using Dolby Atmost as as the 155 00:08:48,640 --> 00:08:52,440 Speaker 1: technology behind it. So essentially you're taking every one of 156 00:08:52,440 --> 00:08:55,679 Speaker 1: those tracks and there's engineers who are redoing a song 157 00:08:55,840 --> 00:08:59,839 Speaker 1: or putting different elements of the song around you at 158 00:09:00,040 --> 00:09:02,800 Speaker 1: while Amazon put out a speaker that can ultimately handle 159 00:09:02,840 --> 00:09:06,680 Speaker 1: that with using Dolby Atmost technology, you as an audio 160 00:09:06,720 --> 00:09:10,440 Speaker 1: file could do a Dolby Atmost room much let you know, 161 00:09:10,559 --> 00:09:13,280 Speaker 1: Dolby five dot one theaters and things like that. You 162 00:09:13,320 --> 00:09:16,400 Speaker 1: could put you know, a hundred speakers all around your 163 00:09:16,480 --> 00:09:19,880 Speaker 1: room and that technology. When you play that song, it's 164 00:09:19,880 --> 00:09:22,040 Speaker 1: going to start sending elements of that song to different 165 00:09:22,080 --> 00:09:24,640 Speaker 1: aspects in your room. So that's the future of where 166 00:09:24,679 --> 00:09:26,720 Speaker 1: it's going. So think about that in a car where 167 00:09:26,760 --> 00:09:28,840 Speaker 1: you have speakers all over. You know, I drive a 168 00:09:28,880 --> 00:09:31,600 Speaker 1: Tesla and there's, oh my god, a lot of speakers 169 00:09:31,600 --> 00:09:34,400 Speaker 1: in that car, And so I can foresee the future 170 00:09:34,520 --> 00:09:38,120 Speaker 1: of that the digital music file starting to say, hey, 171 00:09:38,160 --> 00:09:41,160 Speaker 1: how many how many speakers do you have in your environment? 172 00:09:41,160 --> 00:09:42,800 Speaker 1: And I'm going to make use of all of them, 173 00:09:42,840 --> 00:09:47,080 Speaker 1: which is just going to give you this enriched, uh 174 00:09:47,280 --> 00:09:50,280 Speaker 1: experience that wraps around you. Beyond that, I mean just 175 00:09:50,360 --> 00:09:54,040 Speaker 1: the ability of having something, even like a five G 176 00:09:54,240 --> 00:09:57,680 Speaker 1: mobile device, having something capable of pulling down that kind 177 00:09:57,720 --> 00:10:00,800 Speaker 1: of of experience where think a lot of us have 178 00:10:00,840 --> 00:10:06,559 Speaker 1: gotten used to our music consumption being good enough, like 179 00:10:06,720 --> 00:10:10,800 Speaker 1: the convenience factor for a while has outweighed the quality 180 00:10:10,880 --> 00:10:14,880 Speaker 1: factor from the end listening experience, not through any fault 181 00:10:14,960 --> 00:10:17,800 Speaker 1: of any artists or anything like that, but just because 182 00:10:18,960 --> 00:10:21,840 Speaker 1: we were able to get our music more easily through 183 00:10:21,880 --> 00:10:24,840 Speaker 1: these other methods. Uh, do you foresee a future now 184 00:10:24,840 --> 00:10:27,520 Speaker 1: where we're going to start to see that that meter 185 00:10:27,679 --> 00:10:29,760 Speaker 1: kind of swing the other way, where people are going 186 00:10:29,800 --> 00:10:32,440 Speaker 1: to start realizing, oh my gosh, I didn't even know 187 00:10:32,480 --> 00:10:34,280 Speaker 1: what I was missing because it was just so used 188 00:10:34,280 --> 00:10:37,920 Speaker 1: to experiencing it on a stereo. Yeah, yeah, yeah, kind 189 00:10:37,960 --> 00:10:42,160 Speaker 1: of traditional headphones, you know through a traditional phone. UM, 190 00:10:42,240 --> 00:10:47,760 Speaker 1: I think with five G you'll see improvemntioned headsets as well. 191 00:10:48,559 --> 00:10:51,560 Speaker 1: I've seen some prototypes and I won't name the companies, 192 00:10:51,679 --> 00:10:54,880 Speaker 1: you know, for nondisclosure, but it's the same thing. It's 193 00:10:54,920 --> 00:10:57,200 Speaker 1: kind of like, hey, we've got these special headsets that 194 00:10:57,240 --> 00:11:00,840 Speaker 1: aren't that experience that now with these new audio high 195 00:11:00,880 --> 00:11:03,800 Speaker 1: def audio files that can be pushed easily with a 196 00:11:03,800 --> 00:11:07,120 Speaker 1: five G network, why not. And then next thing, you know, 197 00:11:07,240 --> 00:11:09,240 Speaker 1: they make it, they do in mass production. They make 198 00:11:09,280 --> 00:11:11,200 Speaker 1: it cheap for you to buy the new version of 199 00:11:11,200 --> 00:11:14,040 Speaker 1: the headset, and now you're getting an immersive experience with 200 00:11:14,160 --> 00:11:16,560 Speaker 1: through your phone, you know, sitting on an airplane or 201 00:11:16,559 --> 00:11:18,520 Speaker 1: in your car, or however it may be. So it's 202 00:11:18,559 --> 00:11:24,040 Speaker 1: all coming. That's that's incredibly exciting. I truly love experiencing 203 00:11:24,520 --> 00:11:27,240 Speaker 1: music and the best quality I can. I am one 204 00:11:27,280 --> 00:11:30,080 Speaker 1: of those people who have traded convenience for quality many 205 00:11:30,160 --> 00:11:33,920 Speaker 1: times simply because the options were so limited. But to 206 00:11:34,080 --> 00:11:36,800 Speaker 1: think of this, you know, this is like, uh, you know, 207 00:11:36,840 --> 00:11:39,160 Speaker 1: you have removed the limits from those options, and that 208 00:11:39,240 --> 00:11:43,000 Speaker 1: to me is is truly exciting. In just a moment, 209 00:11:43,160 --> 00:11:45,480 Speaker 1: Dan will take us through some of the challenges he's 210 00:11:45,559 --> 00:11:48,520 Speaker 1: encountering as c I O today and his hopes for 211 00:11:48,600 --> 00:11:53,360 Speaker 1: the future of content delivery. That's after the break. You 212 00:11:53,400 --> 00:11:56,760 Speaker 1: know who you are, A boundary pusher, a big thinker 213 00:11:56,840 --> 00:11:59,680 Speaker 1: in the relentless pursuit of the next big innovation for 214 00:11:59,760 --> 00:12:03,120 Speaker 1: your business. T Mobile for Business knows that the future 215 00:12:03,160 --> 00:12:06,400 Speaker 1: demands true workforce mobility and in the new era of 216 00:12:06,440 --> 00:12:08,800 Speaker 1: five G being able to assess the needs of your 217 00:12:08,800 --> 00:12:12,520 Speaker 1: company in real time could transform everyday functions. The five 218 00:12:12,559 --> 00:12:15,640 Speaker 1: G revolution has begun and the future of businesses like 219 00:12:15,679 --> 00:12:18,880 Speaker 1: yours will be powered by advancements in five gene networks 220 00:12:19,120 --> 00:12:22,480 Speaker 1: built to reach more people in more places without slowing 221 00:12:22,520 --> 00:12:25,360 Speaker 1: you down. T Mobile for Business can help you realize 222 00:12:25,400 --> 00:12:28,920 Speaker 1: the full potential of your business as five G unfolds 223 00:12:29,320 --> 00:12:32,679 Speaker 1: business is changing. Learn more at T mobile for Business 224 00:12:32,760 --> 00:12:40,200 Speaker 1: dot com. So, UM, can you talk about some of 225 00:12:40,200 --> 00:12:43,760 Speaker 1: the challenges or maybe we should say opportunities that you 226 00:12:43,880 --> 00:12:45,800 Speaker 1: see in your role as CEE I O. What are 227 00:12:45,840 --> 00:12:49,080 Speaker 1: some of the are of the problems you're looking to solve? Yeah? 228 00:12:49,400 --> 00:12:52,680 Speaker 1: I think, Um, we're at this some flection point in 229 00:12:52,720 --> 00:12:56,080 Speaker 1: technology where you have platform as of service out there 230 00:12:56,840 --> 00:13:00,400 Speaker 1: and it's starting to be kind of the mainstream, and 231 00:13:00,760 --> 00:13:03,560 Speaker 1: but you still have all these legacy platforms all around 232 00:13:03,559 --> 00:13:06,760 Speaker 1: the world that haven't made the jump over. And so 233 00:13:06,880 --> 00:13:10,000 Speaker 1: the challenges is really connectivity and trying to connect the 234 00:13:10,040 --> 00:13:12,319 Speaker 1: old with the new. Is more and more things move 235 00:13:12,400 --> 00:13:15,920 Speaker 1: into the new. And so when I talk about five 236 00:13:16,040 --> 00:13:20,800 Speaker 1: G and immersive experiences and giving fans and our audience 237 00:13:21,240 --> 00:13:25,120 Speaker 1: better content, well that content is spread and there's legacy 238 00:13:25,200 --> 00:13:28,280 Speaker 1: systems and the new systems. So so when you really 239 00:13:28,280 --> 00:13:30,520 Speaker 1: think of the challenge, as fast as we can kind 240 00:13:30,520 --> 00:13:32,599 Speaker 1: of either put a p i S in front of 241 00:13:32,600 --> 00:13:35,480 Speaker 1: the legacy or move the legacy into the platforms. And 242 00:13:35,520 --> 00:13:38,600 Speaker 1: I'm not talking about UMG, I'm talking about everything around 243 00:13:38,600 --> 00:13:42,199 Speaker 1: the world. Then you can start you know, creating deals 244 00:13:42,240 --> 00:13:45,360 Speaker 1: and rights and you know, and usage, you know, by 245 00:13:45,440 --> 00:13:47,440 Speaker 1: through a p i S and starting to bring content 246 00:13:47,520 --> 00:13:51,080 Speaker 1: from all over and all different legacy systems and bring 247 00:13:51,120 --> 00:13:54,400 Speaker 1: the fan more than they've ever had before. And so 248 00:13:54,800 --> 00:13:57,320 Speaker 1: it's just that complexity trying to unwind it in a way, 249 00:13:57,320 --> 00:13:59,440 Speaker 1: and that time is going to help, you know, But 250 00:13:59,480 --> 00:14:02,600 Speaker 1: I think tech moves so fast, you know, with Moore's Law, 251 00:14:03,080 --> 00:14:05,160 Speaker 1: it's like how do you keep up with that? You know, 252 00:14:05,240 --> 00:14:06,920 Speaker 1: and how do you how do you put APIs on 253 00:14:07,000 --> 00:14:09,160 Speaker 1: fund a legacy said that you can keep up with that, 254 00:14:09,480 --> 00:14:11,959 Speaker 1: But those are some of the challenges that I'm looking at. Yeah, 255 00:14:12,120 --> 00:14:14,959 Speaker 1: it's it's something I've seen across a lot of industries. 256 00:14:15,080 --> 00:14:19,760 Speaker 1: This the speed at which tech is developing far outstrips 257 00:14:20,120 --> 00:14:23,400 Speaker 1: how we humans can adjust the systems we have built 258 00:14:23,440 --> 00:14:27,520 Speaker 1: over time, because those systems typically follow a very specific flow. 259 00:14:28,080 --> 00:14:31,320 Speaker 1: So it's a it's a very very challenging issue, right. 260 00:14:31,360 --> 00:14:33,880 Speaker 1: It's it's not just how do we implement the technology, 261 00:14:33,920 --> 00:14:37,000 Speaker 1: it's how do we make sure that the back end However, 262 00:14:37,120 --> 00:14:39,480 Speaker 1: maybe yeah, we look at that as how do you 263 00:14:39,640 --> 00:14:42,640 Speaker 1: unwind it and create a set of micro services from 264 00:14:42,640 --> 00:14:45,880 Speaker 1: that flow? And then that way you can combine at 265 00:14:45,960 --> 00:14:50,560 Speaker 1: different points to the micro service and start to mind information. Dan, 266 00:14:50,640 --> 00:14:54,040 Speaker 1: I know that in in a perfect world, we'd all 267 00:14:54,080 --> 00:14:56,120 Speaker 1: be able to do everything we need to do in 268 00:14:56,200 --> 00:15:00,280 Speaker 1: order to achieve incredible success, But in real be we 269 00:15:00,360 --> 00:15:05,200 Speaker 1: often rely heavily on on others, and there's a balance 270 00:15:05,280 --> 00:15:08,840 Speaker 1: between what we do and what we have others. Do. 271 00:15:09,280 --> 00:15:13,480 Speaker 1: Talk a little bit about your UMG's relationship with partners 272 00:15:13,480 --> 00:15:16,920 Speaker 1: and how you work with them in order to uh 273 00:15:16,960 --> 00:15:21,400 Speaker 1: to achieve your vision as ce io. Yeah, Hey, I 274 00:15:21,400 --> 00:15:24,560 Speaker 1: don't have to say it. People know that diversity brings 275 00:15:24,560 --> 00:15:28,480 Speaker 1: a better outcome. You hear it, diverse workforces. You know, 276 00:15:28,840 --> 00:15:31,400 Speaker 1: when there's many thoughts come into the table, you get 277 00:15:31,400 --> 00:15:36,200 Speaker 1: a better product. In the partnership world, we love our partners. 278 00:15:36,480 --> 00:15:39,280 Speaker 1: I mean, that's how if you look at the different 279 00:15:39,280 --> 00:15:42,840 Speaker 1: products today, people have personal taste and they kind of 280 00:15:42,880 --> 00:15:47,200 Speaker 1: gravitate to a product that they like for for specific reasons. 281 00:15:47,360 --> 00:15:50,720 Speaker 1: There's not one music killer that says this is the 282 00:15:50,760 --> 00:15:53,880 Speaker 1: only way I want to consume music. That's why there's 283 00:15:53,960 --> 00:15:56,600 Speaker 1: multiple players in the game and we love them all 284 00:15:56,840 --> 00:15:59,880 Speaker 1: and we and I actually think the more that come in, 285 00:16:00,080 --> 00:16:02,720 Speaker 1: the more diverse, you know, because tech is changing so fast, 286 00:16:02,760 --> 00:16:05,760 Speaker 1: and we talked about you know, augmented reality and more 287 00:16:05,840 --> 00:16:08,840 Speaker 1: content that's just gonna be more players will come to 288 00:16:08,880 --> 00:16:12,080 Speaker 1: the table and people will catch onto that, you know, 289 00:16:12,200 --> 00:16:14,360 Speaker 1: And I think that's that's good for the world when 290 00:16:14,360 --> 00:16:17,720 Speaker 1: there's more players that at the table, bringing more different 291 00:16:17,800 --> 00:16:20,920 Speaker 1: kinds of experience. If I look at myself, I subscribe 292 00:16:20,960 --> 00:16:23,880 Speaker 1: to them all and it's not because I like one 293 00:16:23,960 --> 00:16:26,840 Speaker 1: or the other. It's because I like something about one 294 00:16:26,880 --> 00:16:28,880 Speaker 1: and something about the other. And I kind of flip 295 00:16:28,920 --> 00:16:31,240 Speaker 1: flop around, you know, I have the luxury doing that, 296 00:16:31,280 --> 00:16:32,960 Speaker 1: and I just think the more we bring to the 297 00:16:33,000 --> 00:16:36,240 Speaker 1: table that's just the better the dance will be. So 298 00:16:36,280 --> 00:16:39,320 Speaker 1: it's sort of it's it's almost like that that philosophy 299 00:16:39,360 --> 00:16:43,480 Speaker 1: behind open source, right, that when you have a table 300 00:16:43,520 --> 00:16:47,880 Speaker 1: where everyone can come in, the best ideas will flourish. 301 00:16:47,960 --> 00:16:51,520 Speaker 1: You'll get collaborations where you didn't anticipate them before, and 302 00:16:51,560 --> 00:16:54,640 Speaker 1: then everyone benefits from that in the long run, including 303 00:16:54,840 --> 00:16:57,520 Speaker 1: the people like me on the end who just want 304 00:16:57,520 --> 00:17:00,680 Speaker 1: to listen to really good music. That's that spot on. 305 00:17:00,840 --> 00:17:04,159 Speaker 1: And actually, you know, we're starting to see kind of 306 00:17:04,200 --> 00:17:06,360 Speaker 1: some of that stuff come up through Silicon Valley down 307 00:17:06,400 --> 00:17:08,480 Speaker 1: the road and stuff like that. So I think it's 308 00:17:08,520 --> 00:17:11,720 Speaker 1: exciting times of how we deliver content to the world, 309 00:17:11,720 --> 00:17:14,520 Speaker 1: and it's whether it's music or video or you know, 310 00:17:14,680 --> 00:17:19,479 Speaker 1: are news articles, are you know, just scraping of you know, 311 00:17:19,560 --> 00:17:22,679 Speaker 1: social media information. It's all starting to come together and 312 00:17:22,720 --> 00:17:25,639 Speaker 1: I think it's it's right for the taking for what 313 00:17:25,800 --> 00:17:29,720 Speaker 1: you just described. Excellent, Well, um, what are some of 314 00:17:29,760 --> 00:17:32,600 Speaker 1: the things you think are going to be near future 315 00:17:33,200 --> 00:17:37,040 Speaker 1: sort of advantages in the entertainment industry due to tech. 316 00:17:37,080 --> 00:17:39,080 Speaker 1: I mean some things that you think are either right 317 00:17:39,119 --> 00:17:41,840 Speaker 1: around the corner or they're emerging right now, and then 318 00:17:42,280 --> 00:17:44,160 Speaker 1: maybe some things that you might think are a little 319 00:17:44,160 --> 00:17:46,919 Speaker 1: bit further off. Well, I mean, first and foremost, I 320 00:17:46,960 --> 00:17:50,520 Speaker 1: think it's around that content delivery. I think you know, 321 00:17:50,880 --> 00:17:54,400 Speaker 1: as you look at all the providers out there that 322 00:17:54,400 --> 00:17:59,080 Speaker 1: that deliver music and entertainment, it's all about content and 323 00:17:59,560 --> 00:18:03,240 Speaker 1: in they're all delivering content to you at the speed 324 00:18:03,240 --> 00:18:05,520 Speaker 1: of light because new music is coming out all the time, 325 00:18:05,960 --> 00:18:08,480 Speaker 1: but it's everything else. I mean when I said there's 326 00:18:08,640 --> 00:18:12,040 Speaker 1: so much stuff sitting in repositories all around the world 327 00:18:12,400 --> 00:18:15,480 Speaker 1: that's not just music. If you're a mega fan of 328 00:18:15,640 --> 00:18:18,320 Speaker 1: any artists, you know, pick your favorite artists and you 329 00:18:18,359 --> 00:18:20,199 Speaker 1: think about, all right, what do they have that I 330 00:18:20,240 --> 00:18:22,960 Speaker 1: want to to get to And it's not just their music. 331 00:18:23,000 --> 00:18:26,720 Speaker 1: It could be their interviews, it could be videos, uncut videos, 332 00:18:26,760 --> 00:18:29,800 Speaker 1: it could be just all this stuff surrounding their life 333 00:18:30,119 --> 00:18:33,800 Speaker 1: that a mega fan will want access to. And so, 334 00:18:34,160 --> 00:18:36,000 Speaker 1: you know, I'm excited to say I think all that 335 00:18:36,040 --> 00:18:38,440 Speaker 1: kind of stuff will start to come out because it's 336 00:18:38,480 --> 00:18:41,719 Speaker 1: sitting in repositories all around the world, and we're going 337 00:18:41,760 --> 00:18:44,200 Speaker 1: to be able to start to the world will start 338 00:18:44,200 --> 00:18:49,280 Speaker 1: to unmind it fantastic. Yeah, as uh, someone who loves 339 00:18:49,760 --> 00:18:52,880 Speaker 1: tons of different groups, there's some that I've always wanted 340 00:18:52,880 --> 00:18:54,919 Speaker 1: to learn more about. And it's one of those things 341 00:18:54,960 --> 00:18:57,440 Speaker 1: where you try and go down that rabbit hole and 342 00:18:57,440 --> 00:18:59,479 Speaker 1: it doesn't go down that far. Can you kind of 343 00:18:59,480 --> 00:19:03,760 Speaker 1: go into more detail about the process you look at 344 00:19:03,800 --> 00:19:06,520 Speaker 1: in order to bring something like that to life? Like 345 00:19:06,840 --> 00:19:11,880 Speaker 1: that seems like it's a pretty complicated issue. So as 346 00:19:11,880 --> 00:19:14,080 Speaker 1: a leader in tech, how are you looking at this 347 00:19:14,160 --> 00:19:16,840 Speaker 1: in a way where you can you know, sort of 348 00:19:16,920 --> 00:19:20,480 Speaker 1: engineer out of that problem. Yeah, just like any other 349 00:19:21,000 --> 00:19:23,200 Speaker 1: fellow CEE I O in the world, you know, we 350 00:19:23,240 --> 00:19:26,679 Speaker 1: have business problems that we want to solve and you know, 351 00:19:26,880 --> 00:19:29,760 Speaker 1: that's just one of many. And you know, I have 352 00:19:29,880 --> 00:19:34,320 Speaker 1: to build relationships with all my key stakeholders around universal music. 353 00:19:34,359 --> 00:19:36,879 Speaker 1: And that could be a CEO of a label, that 354 00:19:36,920 --> 00:19:40,080 Speaker 1: could be the marketing division, that could be someone out 355 00:19:40,080 --> 00:19:42,440 Speaker 1: of a HR, it could be financed. I mean, it's 356 00:19:42,480 --> 00:19:44,639 Speaker 1: the same kind of things in every company. It's a 357 00:19:44,840 --> 00:19:46,879 Speaker 1: you know, the widgets we make happen to be music. 358 00:19:47,400 --> 00:19:50,159 Speaker 1: But with that, it's just like anything else. You know, 359 00:19:50,280 --> 00:19:54,160 Speaker 1: we still follow a capital plan and an opex plan, 360 00:19:54,640 --> 00:19:57,480 Speaker 1: and we have to come up with priorities and ultimately 361 00:19:57,480 --> 00:19:59,399 Speaker 1: what are we going to do from a project so 362 00:19:59,800 --> 00:20:02,560 Speaker 1: very traditional, Just like any other company, I have the 363 00:20:02,600 --> 00:20:05,560 Speaker 1: same problems all my fellow see I owes. Do you know, 364 00:20:05,880 --> 00:20:09,240 Speaker 1: we're all wrestling with big data and data and AI 365 00:20:09,440 --> 00:20:11,680 Speaker 1: and machine learning and how that's going to help move 366 00:20:11,720 --> 00:20:14,800 Speaker 1: our company forward, you know. So for me, it's it's 367 00:20:15,000 --> 00:20:17,400 Speaker 1: how do I build once and use many? We all 368 00:20:17,400 --> 00:20:20,360 Speaker 1: talk about that, and it's and that once could be 369 00:20:20,520 --> 00:20:23,439 Speaker 1: a platform as a service that and it may deliver 370 00:20:23,520 --> 00:20:27,520 Speaker 1: an intranet or it may deliver an artist's website off 371 00:20:27,560 --> 00:20:31,000 Speaker 1: that platform. And so selling a vision that hey, we 372 00:20:31,080 --> 00:20:35,359 Speaker 1: can build a platform that can use externally and monetize 373 00:20:35,359 --> 00:20:39,399 Speaker 1: and internally for employees is a big one for us. Uh. 374 00:20:39,640 --> 00:20:41,760 Speaker 1: Same with data, all right, I gotta you know, we 375 00:20:41,840 --> 00:20:43,879 Speaker 1: happen to have a lot of our data sitting and 376 00:20:43,920 --> 00:20:48,080 Speaker 1: Google and running you know, big Query and Google Analytics 377 00:20:48,160 --> 00:20:50,240 Speaker 1: on it, stuff like that. The same thing, how do 378 00:20:50,320 --> 00:20:52,280 Speaker 1: I put more and more data in that? How do 379 00:20:52,359 --> 00:20:56,399 Speaker 1: I monetize that, you know, through whether it's directly through 380 00:20:56,560 --> 00:20:59,359 Speaker 1: merch cells with an artist or internally, how do I 381 00:20:59,440 --> 00:21:02,359 Speaker 1: use the same form to do internal analytics, you know 382 00:21:02,440 --> 00:21:05,720 Speaker 1: that support our knowledge workers. So it's connecting dots for 383 00:21:05,760 --> 00:21:08,520 Speaker 1: our stakeholders so that we can get that funding and 384 00:21:08,600 --> 00:21:12,200 Speaker 1: deliver solutions. We'll be back with our conversation with Damn 385 00:21:12,200 --> 00:21:16,199 Speaker 1: Moralis of Universal Music Group in just one moment. The 386 00:21:16,240 --> 00:21:19,160 Speaker 1: future is closer than you think, and it all starts 387 00:21:19,320 --> 00:21:21,800 Speaker 1: in the palm of your hand. You've heard the news 388 00:21:22,080 --> 00:21:25,520 Speaker 1: five G is here, but what does that really mean? 389 00:21:25,760 --> 00:21:29,040 Speaker 1: How will it impact you? In this I Heart series 390 00:21:29,200 --> 00:21:32,600 Speaker 1: This Time Tomorrow, presented by t Mobile for Business, join 391 00:21:32,680 --> 00:21:35,919 Speaker 1: hosts os Volition and Cara Price as they walk us 392 00:21:35,920 --> 00:21:38,959 Speaker 1: through a mobile revolution that will start to change the 393 00:21:39,000 --> 00:21:41,679 Speaker 1: future of business and the way we interact with the 394 00:21:41,680 --> 00:21:46,960 Speaker 1: world around us. From environmental science to law enforcement, entertainment, healthcare, 395 00:21:47,280 --> 00:21:51,520 Speaker 1: and travel, innovation is coming. Join them as they explore 396 00:21:51,560 --> 00:21:54,199 Speaker 1: how this revolution could impact your life and give you 397 00:21:54,280 --> 00:21:57,840 Speaker 1: new ways to connect and engage. This Time Tomorrow is 398 00:21:57,920 --> 00:22:00,680 Speaker 1: now available on the I Heart Radio app or wherever 399 00:22:00,720 --> 00:22:07,120 Speaker 1: you listen to podcasts. So what are you most excited 400 00:22:07,160 --> 00:22:11,399 Speaker 1: about as far as emerging tech in general, both in 401 00:22:11,440 --> 00:22:13,840 Speaker 1: the entertainment industry but outside it as well. What are 402 00:22:13,880 --> 00:22:16,840 Speaker 1: some of the things that you see that that when 403 00:22:16,880 --> 00:22:18,840 Speaker 1: you wake up you think, I can't wait to sink 404 00:22:18,880 --> 00:22:21,440 Speaker 1: my teeth into that. Yeah, that's a great question, and 405 00:22:21,880 --> 00:22:24,280 Speaker 1: it's it's a hard one to answer because it's probably 406 00:22:24,320 --> 00:22:27,040 Speaker 1: a group of different things. Because I mentioned platform as 407 00:22:27,040 --> 00:22:30,639 Speaker 1: a service, because that just enables to actually deliver things 408 00:22:30,760 --> 00:22:33,920 Speaker 1: at a rapid pace. You know, where it used to be, 409 00:22:34,119 --> 00:22:36,080 Speaker 1: oh my gosh, we have to code an application. It's 410 00:22:36,080 --> 00:22:38,200 Speaker 1: going to take me a year, you know, to get 411 00:22:38,200 --> 00:22:41,120 Speaker 1: send them delivered. Now we can deliver things in months 412 00:22:41,119 --> 00:22:46,399 Speaker 1: and prototypes. So you add something like that, plus you 413 00:22:46,440 --> 00:22:48,760 Speaker 1: know five G and the fact that I can now 414 00:22:48,920 --> 00:22:56,200 Speaker 1: build incredibly powerful, immersive native apps on phones and so 415 00:22:56,240 --> 00:22:58,840 Speaker 1: it can kind of go anywhere. So you can deliver fast, 416 00:22:59,400 --> 00:23:03,320 Speaker 1: powerful phones, five gen networks, so bandwid's not my constraint. 417 00:23:03,800 --> 00:23:08,200 Speaker 1: And then you start getting into connectivity, right, and connectivity 418 00:23:08,240 --> 00:23:10,520 Speaker 1: could be hey, while I'm in the car, or while 419 00:23:10,520 --> 00:23:13,040 Speaker 1: I'm at home, while I'm at the office, while I'm 420 00:23:13,040 --> 00:23:16,600 Speaker 1: on the plane, and and the app can be smart 421 00:23:16,720 --> 00:23:18,840 Speaker 1: enough to know where you are and kind of tailor 422 00:23:19,000 --> 00:23:22,720 Speaker 1: that experience to where you're at. It's just really powerful. 423 00:23:22,760 --> 00:23:26,000 Speaker 1: Then you start saying, unleash this content from around the 424 00:23:26,000 --> 00:23:30,000 Speaker 1: world and start delivering it through that smart app. You know, 425 00:23:30,040 --> 00:23:31,800 Speaker 1: that's just going to be golden for me to kind 426 00:23:31,800 --> 00:23:33,840 Speaker 1: of start to build those kind of things and put 427 00:23:33,840 --> 00:23:36,280 Speaker 1: that out to the world. I love it, well, Dan, 428 00:23:36,880 --> 00:23:39,199 Speaker 1: what we're gonna do now is what we call the 429 00:23:39,280 --> 00:23:41,920 Speaker 1: Fast five. Now, in the Fast five, I just ask 430 00:23:42,000 --> 00:23:45,399 Speaker 1: you five admitted least somewhat goofy questions because I'm the 431 00:23:45,400 --> 00:23:47,560 Speaker 1: one who come up with them. But I want to 432 00:23:47,600 --> 00:23:51,160 Speaker 1: sort of your gut reaction. It's kind of a fast 433 00:23:51,200 --> 00:23:55,920 Speaker 1: from the hip kind of reproach. Here we go. What's 434 00:23:55,960 --> 00:24:01,040 Speaker 1: one piece of technology you could not live without? The phone? Okay? Good? 435 00:24:01,680 --> 00:24:07,720 Speaker 1: Augmented reality or virtual reality? Augmented okay, autonomous car or 436 00:24:07,800 --> 00:24:14,000 Speaker 1: advanced robotic assistant autonomous car. What's one piece of science 437 00:24:14,040 --> 00:24:17,480 Speaker 1: fiction tech you can't wait to see become reality? Space 438 00:24:18,760 --> 00:24:21,200 Speaker 1: and you're on a deserted island and you only get 439 00:24:21,280 --> 00:24:24,680 Speaker 1: one album to listen to? What is it? The Beatles 440 00:24:24,680 --> 00:24:28,400 Speaker 1: Greatest hets first one. That's a bit of a cheap 441 00:24:28,480 --> 00:24:31,040 Speaker 1: I'm gonna give it to you. You could have said, 442 00:24:31,040 --> 00:24:35,639 Speaker 1: like the Beatles one's number one. No, actually, I like 443 00:24:35,760 --> 00:24:40,040 Speaker 1: the first one of their greatest Yeah, was that the 444 00:24:40,040 --> 00:24:47,440 Speaker 1: one where they're all all looking down and the vinyl Well, 445 00:24:47,480 --> 00:24:50,199 Speaker 1: this was a pleasure. Dan, thank you so much for 446 00:24:50,280 --> 00:24:54,160 Speaker 1: sharing your expertise and your vision of how tech plays 447 00:24:54,840 --> 00:24:57,480 Speaker 1: a key role in the entertainment industry and how it's 448 00:24:57,520 --> 00:24:59,600 Speaker 1: going to have an expanding role in the years to come. 449 00:24:59,600 --> 00:25:03,919 Speaker 1: I'm really excited to see what comes next. In many ways, 450 00:25:04,320 --> 00:25:07,320 Speaker 1: Dan and Universal Music Group our position to deliver a 451 00:25:07,400 --> 00:25:11,800 Speaker 1: powerful message regarding the advantages of five G connectivity. The 452 00:25:11,840 --> 00:25:14,440 Speaker 1: company will be able to work with partners to deliver 453 00:25:14,520 --> 00:25:17,560 Speaker 1: experiences to people around the world that are far superior 454 00:25:17,600 --> 00:25:19,600 Speaker 1: to what we've become used to. It's one of the 455 00:25:19,600 --> 00:25:22,800 Speaker 1: most obvious use cases for a wireless, high speed, low 456 00:25:22,920 --> 00:25:27,359 Speaker 1: latency network technology promised by future five gene networks. But 457 00:25:27,440 --> 00:25:30,479 Speaker 1: what the average person may not grasp is how important 458 00:25:30,520 --> 00:25:33,200 Speaker 1: that technology will be on the back end, hidden out 459 00:25:33,240 --> 00:25:36,760 Speaker 1: of sight of the average user experience. Connectivity will allow 460 00:25:36,800 --> 00:25:40,880 Speaker 1: for rapid deployment of numerous technologies at scale that will 461 00:25:40,920 --> 00:25:45,920 Speaker 1: power the experiences of tomorrow, while simultaneously enabling critical enterprise 462 00:25:46,000 --> 00:25:49,160 Speaker 1: operations on the back end. And while I'm excited as 463 00:25:49,160 --> 00:25:51,920 Speaker 1: a consumer to get the chance to experience what five 464 00:25:51,920 --> 00:25:55,120 Speaker 1: G has to offer, I'm also gaining a deeper appreciation 465 00:25:55,200 --> 00:25:57,760 Speaker 1: of what it will allow companies to do in the future. 466 00:26:00,800 --> 00:26:03,320 Speaker 1: This has been the Restless Ones, a production of T 467 00:26:03,440 --> 00:26:12,520 Speaker 1: Mobile for Business and I Heart Radio. No matter what 468 00:26:12,640 --> 00:26:15,359 Speaker 1: you're after, T Mobile for Business is here with a 469 00:26:15,440 --> 00:26:19,119 Speaker 1: network born mobile and built from the ground up for 470 00:26:19,160 --> 00:26:23,040 Speaker 1: the next wave of innovation, from mobile broadband to IoT 471 00:26:23,280 --> 00:26:27,159 Speaker 1: to workforce mobility and everything in between. T Mobile for 472 00:26:27,240 --> 00:26:30,880 Speaker 1: Business is committed to helping innovative decision makers like you 473 00:26:31,200 --> 00:26:34,359 Speaker 1: move your business forward with the products and services you need, 474 00:26:34,760 --> 00:26:37,840 Speaker 1: as well as the dedicated, award winning service your business 475 00:26:37,840 --> 00:26:42,159 Speaker 1: expects from America's most loved wireless company. Business is changing. 476 00:26:42,600 --> 00:26:46,560 Speaker 1: Learn more at T Mobile for Business dot com.