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Speaker 1: Hey, Hrdler said Emily, popping in with another installment of

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Speaker 1: Hurdle Moment from Hurdle. This week, I am chatting all

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Speaker 1: about the good things to come and highlighting some of

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Speaker 1: our favorite parts of twenty twenty with the help of

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Speaker 1: Kate Spees.

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Speaker 2: She's the editor in chief.

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Speaker 1: Of Well and Good and over Onwell and Good every

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Speaker 1: year they offer up their wellness Trends Report, and on

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Speaker 1: the heels of their twenty twenty one forecast hitting the website,

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Speaker 1: I decided that it was a good opportunity for me

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Speaker 1: to chat with Kate about all things wellness and what

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Speaker 1: we can expect from the new year and beyond. We're

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Speaker 1: chatting everything today from text therapy to the end of

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Speaker 1: hard pants. On the food front, we're chatting supercharged Seltzer

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Speaker 1: and functional mushrooms, and of course, how could I neglect

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Speaker 1: the fitness side of things, everything from all fresco fitness

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Speaker 1: to the next generation of equipment that we are starting

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Speaker 1: to see made for our home workout routine.

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Speaker 2: It is really interesting.

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Speaker 1: I think it's easy for us to get down on

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Speaker 1: twenty twenty for what it was, but there were a

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Speaker 1: lot of really cool takeaways, a lot of innovation, and

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Speaker 1: a lot of things that I'm really grateful for from

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Speaker 1: the past twelve months. Before we get into the swing

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Speaker 1: of things today, I do want to take a moment

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Speaker 1: to give some love to my sponsor at Athletic Greens.

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Speaker 1: Athletic Greens is a Greens powder with seventy five whole

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Speaker 1: food sourced ingredients as well as the anti accident equivalent

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Speaker 1: of twelve servings of fruits and vegetables. I start every

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Speaker 1: single day off with the Greens powder and the shaker

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Speaker 1: bottle twelve ounces of cold water.

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Speaker 2: In an ice cube.

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Speaker 1: And by bringing this first thing, it's like I know

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Speaker 1: that I am giving my body the nutrition it needs

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Speaker 1: to tackle whatever it is that comes my way. The

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Speaker 1: pattern's also got prebiotics, probiotics, a daviagens, and superfoods.

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Speaker 2: It's made it so easy for.

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Speaker 1: Me to just stick to this one thing instead of

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Speaker 1: reaching for dozens of different bottles and supplements every single morning.

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Speaker 1: Athletic Greens has an awesome deal for Hurdle listeners. Head

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Speaker 1: on over to athleticgreens dot com slash Hurdle to get

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Speaker 1: five free travel packs as well as a free year's

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Speaker 1: supply of Vitamin D with your.

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Speaker 2: First purchase again, head on over to.

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Speaker 1: Athleticgreens dot com slash Hurdle to get five free travel

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Speaker 1: packs and a year's supply of Vitamin D. Super important,

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Speaker 1: especially right now with your first purchase.

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Speaker 2: As always, connect with the show on Instagram.

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Speaker 1: It's at Hurdle podcast and I am over at Emily

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Speaker 1: a Body and please consider.

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Speaker 2: Joining me for my twenty twenty one goal.

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Speaker 1: Setting session over on January sixth at seven pm Eastern.

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Speaker 1: There's limited space available. I'm going to be chatting with

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Speaker 1: some lucky hurdlers to set some intentions and set some

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Speaker 1: clear smart goals for twenty twenty one and beyond.

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Speaker 2: I've been in your shoes.

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Speaker 1: I know what it feels like to feel really overwhelmed,

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Speaker 1: to want a lot of things but not know where

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Speaker 1: to start.

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Speaker 2: I've got your back. I'm here for you again.

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Speaker 1: Link to join in on the goal setting session on January.

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Speaker 2: Sixth is in the show notes. And with that, let's

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Speaker 2: get to hurdling. Today.

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Speaker 1: I am chatting with Kate Spiez. She is the editor

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Speaker 1: in chief over at Well and Good. How are you

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Speaker 1: doing today, Kate.

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Speaker 3: I'm great. Thank you so much for having me Emily.

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Speaker 1: Thanks for coming on a year like twenty twenty being

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Speaker 1: in digital editorial as a journalist myself, what a year? Huh,

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Speaker 1: what a year?

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Speaker 4: I mean, it has been transformative for the whole world,

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Speaker 4: and I think working in the wellness space particularly so

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Speaker 4: there has been so much moving and shaking in every

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Speaker 4: vertical of the industry, which is meant that we have

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Speaker 4: been very busy, but it's also incredible to see some

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Speaker 4: of the really positive changes that are happening across wellness.

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Speaker 1: Of course, and so over on Well and Good and

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Speaker 1: what you're here on hurdle to chat about today, y'all

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Speaker 1: put together a end of year report of sorts Well

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Speaker 1: and Good's Wellness Trends Report, and I'd love for us

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Speaker 1: to dive in and talk about what really resonated with

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Speaker 1: your audience and the world as a whole in twenty twenty.

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Speaker 1: Let's kick it off with health. How's that?

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Speaker 4: Yeah? It really makes sense to start with health, because

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Speaker 4: I think it's impossible to talk about the changes we've

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Speaker 4: seen in wellness over the past year and that will

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Speaker 4: continue through twenty one without talking about the big context

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Speaker 4: to it all, which is the pandemic and the way

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Speaker 4: it has really transformed many people's idea of health and healthcare,

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Speaker 4: and really we are seeing health and wellness converge in

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Speaker 4: a way like never before.

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Speaker 1: Definitely, So I know that one of the big picture

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Speaker 1: trends that you guys highlighted over unwell and God is

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Speaker 1: mental health communities. Talk to me a little bit about

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Speaker 1: what you mean by that.

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Speaker 4: Yeah, So we're seeing an incredibly positive trend on two

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Speaker 4: fronts as it pertains to mental health. One is the

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Speaker 4: really exponential growth of teletherapy, which is an allome some

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Speaker 4: trend because it increases access to therapy, which is so important.

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Speaker 4: With one in three Americans reporting increased feelings of anxiety, impression,

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Speaker 4: and depression per the CDC, having this access to therapy

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Speaker 4: is critical for people to be able to really take

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Speaker 4: control of their mental health and mental well being. And

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Speaker 4: so that's one really positive trend. And then coupled with that,

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Speaker 4: we are really seeing that various different providers, various different

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Speaker 4: leaders and advocates are creating mental health communities, particularly for

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Speaker 4: various different qt bipop folks because really for therapy, and

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Speaker 4: there have been a lot of studies into this, but

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Speaker 4: for therapy to be really meaningful, there needs to be

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Speaker 4: a level of cultural competency between you know, for the

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Speaker 4: therapist to the person they're treating, and honestly, up until

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Speaker 4: this point, therapy has been really whitewashed, and we are

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Speaker 4: seeing that slowly but surely changing. We are seeing incredible,

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Speaker 4: you know, people in this space creating communities so that

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Speaker 4: people have the access to the resources and the like

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Speaker 4: minded people that they need to really have to really

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Speaker 4: have meaningful treatment, which is awesome.

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Speaker 2: Yeah, for sure.

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Speaker 1: In your dive into these communities, do you have any

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Speaker 1: favorite individuals that you like to follow personally when it

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Speaker 1: comes to whether it be on Instagram or Twitter, that

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Speaker 1: provide you with some solace and some inspiration.

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Speaker 2: Perhaps something that.

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Speaker 4: I personally have been really trying to do is diversify

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Speaker 4: my Instagram feed and diversify the wellness individuals that I.

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Speaker 3: Follow and people that I.

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Speaker 4: Have worked with closely this year and just taken such

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Speaker 4: inspiration from and absorbed all their wisdom. Is a woman

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Speaker 4: called Miriam Ijaye. She runs a brand called Dive in

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Speaker 4: Well that we love and have been working really closely

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Speaker 4: with here well and good. I also love a therapist

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Speaker 4: online called Mina Bee. She is incredible and just gives

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Speaker 4: such great free wisdom on Instagram, and you know, I

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Speaker 4: feel very grateful that wellness is finally recognizing some of

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Speaker 4: the problems that it's had with systemic racism in the past,

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Speaker 4: and you know, whitewashing and accessibility, accessibility issues and really

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Speaker 4: what we've seen, and I think it's very much mental

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Speaker 4: health and the access that people are having to mental

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Speaker 4: health and the resources that are being distributed online just

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Speaker 4: a small example of what's happening in the broader wellness world.

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Speaker 3: And a really.

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Speaker 4: Big theme that we're seeing is equity and inclusion being

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Speaker 4: prioritized and also access.

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Speaker 1: To take a little bit of a pivot for sure

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Speaker 1: toward the self care category. One of the things that

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Speaker 1: literally made me lol was the statement hard pants have retired.

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Speaker 3: They have retired.

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Speaker 4: We are all sick of wearing hard pants aka jeans.

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Speaker 4: We've had, you know, since March, I think so many

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Speaker 4: of us have been wearing lounge wear.

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Speaker 3: And you know, we were.

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Speaker 4: Already wearing ath leisure a lot of the time.

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Speaker 3: That it was no secret that ath.

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Speaker 4: Leisure sales were on an exponential growth path. And what

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Speaker 4: we've seen is the pandemic really accelerate that. And while

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Speaker 4: the rest of the re tail industry was really struggling

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Speaker 4: for sales. The sales of sweatpants were up eighty percent

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Speaker 4: per many sources, and so we're really seeing that moving

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Speaker 4: into twenty twenty one, women particularly will continue to prioritize comfort.

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Speaker 4: We will not be putting on hard pants and hard

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Speaker 4: jackets even when we do go back into the office,

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Speaker 4: and we'll really see this blending of comfort, athleisure, lounge, wet,

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Speaker 4: and our i guess in air quotes normal attire. Those

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Speaker 4: two things blend together. And I think that women are

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Speaker 4: going to embrace this trend of comfort for a long

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Speaker 4: time to come.

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Speaker 1: And I think what's awesome about this year and going

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Speaker 1: forward is that so many of the brands that we

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Speaker 1: love are also really starting to focus on expanding their

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Speaker 1: size range as well.

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Speaker 4: Right Yes, that is a huge, huge trend in the

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Speaker 4: industry and is very much being applied to this portion

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Speaker 4: of the industry around comfort wear, and it's something that's

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Speaker 4: very important to us that well, and good size inclusivity.

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Speaker 4: And we're also seeing some other innovations like many many

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Speaker 4: different brands that create underwear are taking underwires out of

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Speaker 4: bras and that's been happening for a little while but

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Speaker 4: often for smaller breast sizes.

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Speaker 3: And now there is new innovation and.

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Speaker 4: Technology which means that bras without underwire thus that are

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Speaker 4: much more comfortable, can be supportive enough for bigger breasts

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Speaker 4: as well, and so really looking at size inclusivity across

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Speaker 4: the board.

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Speaker 1: So then let's shift over to food. One of my

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Speaker 1: favorite topics, something that you all chat about in the

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Speaker 1: Wellness Trends report is adaptogenetic shrooms.

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Speaker 2: Yeah to me about adaptagens.

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Speaker 4: Yes, So, adaptagens have been pretty popular in the wellness

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Speaker 4: world for a few years now. But for whatever reason,

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Speaker 4: whether it's that people are more stressed, or whether it's

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Speaker 4: that people have found at hard to concentrate working from home,

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Speaker 4: whether it's just that people have had more time to

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Speaker 4: experiment now that we have spent so much more time

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Speaker 4: indoors and had to entertain ourselves, we're really seeing adaptogens

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Speaker 4: reaching the mainstream in a whole new way. Adaptogenic mushrooms

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Speaker 4: are being used in so many products. So one of

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Speaker 4: our other trends in the food category are these functional

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Speaker 4: celtss and we're seeing that a lot of these functional

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Speaker 4: celtzers have adaptogens. We're also seeing adaptogenic mushrooms in protein powder.

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Speaker 4: We have seen them as kind of sachets and supplements

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Speaker 4: for a long time. And interestingly, just the normal cooking

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Speaker 4: mushrooms like a shataki are also really Sales of those

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Speaker 4: kind of mushrooms have increased as well, which is kind

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Speaker 4: of random and interesting, and we're really just seeing mushrooms

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Speaker 4: growing popularity.

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Speaker 3: They're like the new chickpea or cauliflower.

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Speaker 2: The new chickpea or cauliflower.

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Speaker 1: I mean, and on your note on the boosted Seltzer

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Speaker 1: so to speak, I mean, there's everything now from Seltzer

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Speaker 1: with adaptogens to Seltzer with CBD. I feel like tomorrow,

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Speaker 1: you know, I'm going to be sent a super food Seltzer.

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Speaker 2: Like there's no end to this.

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Speaker 3: There is no end to it.

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Speaker 4: It's so funny because it started with booze, you know,

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Speaker 4: it started with spike seltzers, and now to your point,

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Speaker 4: we're seeing Seltzers with literally every buzzy and greeted you

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Speaker 4: can think of.

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Speaker 3: And I think that you're correct.

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Speaker 4: I'm sure that we're going to say superfood supercharge Seltzes

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Speaker 4: on shelves near you soon.

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Speaker 1: Taking a break from today's episode to give some love

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Speaker 1: to my friends at Beam, whether you are sore or stressed.

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Speaker 1: Let's now transition into fitness. I mean, I know that

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Speaker 1: you and I can both agree that fitness in twenty

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Speaker 1: twenty looked unlike anything that we could have imagined going

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Speaker 1: into this year.

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Speaker 2: One of the trends that you highlight.

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Speaker 1: First and foremost is this new generation of equipment that

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Speaker 1: we're able to now use at home.

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Speaker 4: It's pretty incredible. We talk about fitness a lot at

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Speaker 4: Well and Good and just to your point, the change

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Speaker 4: in the evolution that we've seen in the fitness industry

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Speaker 4: is so impressive and just really proves how resilient and

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Speaker 4: adaptable humans are, because really the fitness industry was so

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Speaker 4: dependent on studios and IRL spaces and humans get which

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Speaker 4: obviously none of those things can happen anymore.

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Speaker 3: And really we think the industry.

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Speaker 4: Has been accelerated by about a decade and so many

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Speaker 4: brands are having to plan around this omnichannel strategy where

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Speaker 4: they have IRL offerings once it's.

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Speaker 3: Safe, a very robust digital offering.

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Speaker 4: And then to your point, also tech and equipment and

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Speaker 4: the kind of things that you can bring into your

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Speaker 4: home now and at all different price points is so amazing.

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Speaker 4: It's moved so far beyond some random mismatched sets of

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Speaker 4: dumbbells and an old rusty bike. You know, Peloton has

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Speaker 4: obviously been leading the way in this space for such

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Speaker 4: a long time with their bikes and their tread. They

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Speaker 4: are due to release in twenty twenty one a bike

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Speaker 4: at a lower price point, which is an incredible evolution

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Speaker 4: because they're absolutely not cheap. But they now have a

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Speaker 4: lot of competitors, and there are so many other brands

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Speaker 4: that are releasing really smart bikes that are releasing you know,

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Speaker 4: there are kettle bells that you can buy one kettle

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Speaker 4: bell to.

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Speaker 3: Program at all different weights.

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Speaker 4: Dumb bells were sold out across the country for many,

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Speaker 4: many weeks during the pandemic, and so we're really.

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Speaker 3: Seeing people creating these home gyms for themselves.

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Speaker 4: And I think that now that people have recognized how

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Speaker 4: much great programming and content they can receive online and

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Speaker 4: they have.

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Speaker 3: Also equipped themselves with what they need to do these.

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Speaker 4: Workouts at home. I don't think that we will we

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Speaker 4: will turn back from here. I think the digital revolution

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Speaker 4: in fitness will just continue to grow exponentially.

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Speaker 1: And I think what a lot of people realized this

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Speaker 1: year is, yes, it is unbelievably satisfying and so empowering

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Speaker 1: to be in the studio, going to the studio having

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Speaker 1: that accountability, but to get some of that time back

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Speaker 1: as well is really valuable. Be able to you know,

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Speaker 1: put some clothes on and get right to that fitness

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Speaker 1: instead of having to commute the forty five minutes to

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Speaker 1: and from, especially you and I both New Yorkers, it

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Speaker 1: changes everything. I also think something I love that well

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Speaker 1: and good highlights in this fitness category. Here is the

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Speaker 1: pause ongoing hard I Actually I spoke with spoiler alert

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Speaker 1: coming after this episode Sadie Lincoln yesterday from Bar three,

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Speaker 1: and we were chatting about just how special it is

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Speaker 1: right now that that mindfulness integration is such an important

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Speaker 1: part of what it is that they offer there and

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Speaker 1: something that people everywhere, regardless of how you've been choosing

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Speaker 1: to move during this pandemic, how important that mindfulness aspect

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Speaker 1: is to your overall fitness routine.

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Speaker 4: It's so true, and I think so many people have felt,

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Speaker 4: you know, when the world is closing in around them

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Speaker 4: and we're going through all this chaos, and it's been

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Speaker 4: a tough year for so many reasons. The last thing

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Speaker 4: that many people wanted to do was really flog themselves

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Speaker 4: without intention, you know. And I think that there are

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Speaker 4: definitely still people who want to practice harder modalities. But

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Speaker 4: to your point, it's with this addition of this mind

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Speaker 4: body connection and obviously modalities like yoga are so good

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Speaker 4: at that because that's what it's that's what yoga as

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Speaker 4: a practice is centered around. But we're really seeing, you know,

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Speaker 4: class Past reported a twenty five percent increase in interest

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Speaker 4: on the platform this year for yoga and other gentler modalities.

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Speaker 4: And then we're also seeing that brands, and particularly big,

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Speaker 4: big digital fitness brands are launching new categories where they're

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Speaker 4: combining mindfulness with fitness and so it might be active

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Speaker 4: added sleep class and walking meditations Open a new digital

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Speaker 4: platform which is going to launch in twenty twenty one,

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Speaker 4: is really combining physical work with breath work, and it's

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Speaker 4: just I think you and I definitely agree that it's

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Speaker 4: a really nice step forward because.

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Speaker 3: Fitness is so.

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Speaker 4: Great for releasing in doorphins, and it's obviously so critical

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Speaker 4: to all aspects of health, and to overlay that physicality

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Speaker 4: with kind of a mental health element is really a

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Speaker 4: nice evolution.

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Speaker 1: And then the last thing I love that you guys

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Speaker 1: called out in your home category was the fact that

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Speaker 1: so many of us are getting green or more green,

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Speaker 1: so to speak. Talk to me about plants in the

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Speaker 1: home and why they're important, especially right now.

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Speaker 4: Plants are having the biggest moment, and we've all been

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Speaker 4: becoming plant ladies for the last couple of years.

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Speaker 3: And so really, if you'd said to me a year ago.

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Speaker 4: That plants were going to become even more popular, I

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Speaker 4: wouldn't have believed you and wouldn't have known how that

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Speaker 4: was even possible.

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Speaker 3: But they have because at this moment when.

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Speaker 4: People aren't necessarily able to get it out in nature

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Speaker 4: the way that they once were, so it's been so

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Speaker 4: important to bring the outside back in and plants are

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Speaker 4: a pretty easy way to do that. And so we

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Speaker 4: are seeing myriad new brands launching. We're seeing a lot

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Speaker 4: of brands that already exists really beefing up their digital offering.

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Speaker 3: For twenty twenty one. And we also have.

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Speaker 4: Spoken to a lot of different brands that feel they

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Speaker 4: can now offer plants that are harder to keep alive.

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Speaker 3: They're seeing that consumers, we've kind.

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Speaker 4: Of proved ourselves on the easy plants, and now we're

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Speaker 4: all after something's a little bit trickier, which I think

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Speaker 4: is just such a cute, fun fact that you know,

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Speaker 4: as a society, as as a community, we are really

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Speaker 4: taking We're really looking after these plants and we're now

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Speaker 4: ready to maybe embrace some different types of species.

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Speaker 1: I love on the Trends Report when Bobby Burke chimes

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Speaker 1: in and he says, with all the chaos and change

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Speaker 1: that is happening outside our homes that is beyond our control,

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Speaker 1: people are wanting to create a zen and calming space

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Speaker 1: within the walls of theirs.

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Speaker 3: It's very, very true.

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Speaker 4: We're seeing that across the home in general, from the

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Speaker 4: way that we create our work from home spaces to

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Speaker 4: bringing plants and.

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Speaker 3: People are just looking for a little bit of sanctuary.

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Speaker 2: I know it's true.

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Speaker 1: I feel like I live now in like a renovated

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Speaker 1: version of my own at home. We work with my

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Speaker 1: plants and my colored books and like all the things.

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Speaker 1: If you had to identify keate one of your favorite

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Speaker 1: trends from twenty twenty in the world of wellness, what

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Speaker 1: is it.

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Speaker 3: I see you?

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Speaker 4: We're going to ask me this. It's such a good question,

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Speaker 4: but such a hard one to answer because there are

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Speaker 4: so many incredible, incredible things happening across the whole sphere.

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Speaker 4: But I think that something I feel very passionately about

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Speaker 4: and so so so happy to see is really this

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Speaker 4: depth of diet culture, we are seeing so many consumers

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Speaker 4: being led by lots of nutritionists and rds who have

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Speaker 4: been on this beating this drum for a while, but

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Speaker 4: we're seeing so many consumers turn away from.

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Speaker 5: The really restrictive diets that have been so popular for

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Speaker 5: so many years. And a lot of the experts that

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Speaker 5: we spoke to reported that the increase in people inquiring

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Speaker 5: about mindful eating intuitive eating has been really exponential, and

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Speaker 5: to me, that is such an important positive change because again,

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Speaker 5: when there is so much going on in the world,

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Speaker 5: to be able to nourish your body and feel comfort

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Speaker 5: with food through stuff, you know, products and produce that's

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Speaker 5: great for you and healthy, but you have some freedom

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Speaker 5: around feels like a really really nice step forward and

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Speaker 5: definitely is one of my favorite trends and one that

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Speaker 5: I really want to embrace over the next twelve months.

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Speaker 1: What excites you for twenty twenty one?

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Speaker 4: The thing that excites me most is really watching how

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Speaker 4: the change across the whole wellness industry is going to

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Speaker 4: take hold. We As I said at the top, we're

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Speaker 4: seeing some really positive changes in terms of equity, inclusion, accessibility,

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Speaker 4: also environmental awareness and sustainability, and what excites me most

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Speaker 4: is to see these things really come to fruition over

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Speaker 4: the next twelve months, because I think if many of

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Speaker 4: the different things that we're seeing the seeds of grow,

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Speaker 4: we are going to end up with a much better,

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Speaker 4: much safer, fair, more inclusive wellness industry. And that makes

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Speaker 4: me really happy and excited. That makes me really happy

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Speaker 4: and incited too. Tell me, Kate, how do the hurdlers

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Speaker 4: keep up with you? How do they keep up with

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Speaker 4: Well and Good? Give me all of the details. Yes,

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Speaker 4: so with me at Caitlin Elise on Instagram with Well

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Speaker 4: and Good at I Am Well and Good and please

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Speaker 4: go and read all of the trends on Wellangood dot com.

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Speaker 3: There are so many of them, many many.

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Speaker 4: Words, great stats and also shopping elements, and so we'd

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Speaker 4: love everyone to check them all out.

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Speaker 2: Check them out.

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Speaker 1: I'm over at Emily Avardi and at Hurdle Podcast another

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Speaker 1: Hurdle concurd Catch you guys next time.