WEBVTT - What Businesses Can Learn From the Collapse of Civilizations

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<v Speaker 1>Hello, and welcome to another episode of the Odd Lots podcast.

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<v Speaker 1>I'm Joe Wisenthal and I'm Tracy Allaway. Tracy, do you

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<v Speaker 1>remember the episode that we did was not long after

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<v Speaker 1>the election at the time and maybe still is one

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<v Speaker 1>of our biggest most popular Odd Lots ever. Oh, it's

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<v Speaker 1>definitely one of my personal favorites. And it was one

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<v Speaker 1>of the earliest odd Lots episodes as well. Right, I

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<v Speaker 1>guess maybe at the time being the biggest at the

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<v Speaker 1>time is not saying as much, but nonetheless it was.

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<v Speaker 1>It was very popular. We talked to an archaeologist about

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<v Speaker 1>civilizational collapse, right, not just any archaeologists, though, one who

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<v Speaker 1>has been called at various times the real life Indiana Jones. Right. So,

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<v Speaker 1>I was like right after the election, and of course,

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<v Speaker 1>like half the country was really freak out. You know,

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<v Speaker 1>half the country is probably thrilled. They half the country

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<v Speaker 1>that was really freaking out was very interested in this idea, like,

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<v Speaker 1>oh God, what does the end of civilization looks like?

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<v Speaker 1>Look like? Because maybe that's what we're seeing now, right,

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<v Speaker 1>And so we brought on an expert, a literal expert

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<v Speaker 1>in the end or collapses of civilizations, right, And so

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<v Speaker 1>very all the ominous signs we walked through it. He's

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<v Speaker 1>an expert on the collapse of the minds. And you

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<v Speaker 1>know what parallels, if any, there are between then and

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<v Speaker 1>what we're seeing in modern society in the US, Well,

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<v Speaker 1>we have them back. That is very exciting. Exactly. So

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<v Speaker 1>we were once again talking about collapse and ancient civilizations,

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<v Speaker 1>but our guests this time. He has been doing more

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<v Speaker 1>work lately, specifically on like parallels to kind of the

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<v Speaker 1>business world and sort of taking theories from management and

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<v Speaker 1>ekenn mix and applying them to see what parallels there

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<v Speaker 1>are between that and again the what causes an organization

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<v Speaker 1>to collapse? So I find this really interesting because at

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<v Speaker 1>the moment, in particular, you have a lot of handwringing

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<v Speaker 1>over what's going on with the big tech firms, and

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<v Speaker 1>of course, for technology, culture is such an embedded aspect

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<v Speaker 1>of a tech firm, and so people are talking about

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<v Speaker 1>whether or not those tech firms are maybe not going

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<v Speaker 1>to collapse, although I guess you know there's a question

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<v Speaker 1>mark over things like we work, but whether or not

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<v Speaker 1>they're heading for hard times and how that culture is

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<v Speaker 1>feeding into that and even if you don't get outright

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<v Speaker 1>collapse Like this idea of sort of endemic cultural problems

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<v Speaker 1>that lead to rot, I think is a really important

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<v Speaker 1>phenomenon across all kinds of businesses beyond tech. Like just

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<v Speaker 1>think about banks and or think about a bank like

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<v Speaker 1>Wells Fargo that has had numerous fines and scandals over

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<v Speaker 1>the years. Despite the best efforts of management to root

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<v Speaker 1>out all that stuff. It should extraordinarily difficult, it seems

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<v Speaker 1>to undo the rot that can form and set a

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<v Speaker 1>complex organization. Right, So, how does that culture, how does

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<v Speaker 1>that organizational structure within a company actually impact its business,

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<v Speaker 1>and how does it change over time? And what can

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<v Speaker 1>we learn from the mayans to preserve the robustness of companies?

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<v Speaker 1>All right, So, without further ado, we want to bring

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<v Speaker 1>back for a repeat performance on odd LODs. Arthur Demrist.

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<v Speaker 1>He's the Ingram Professor of Anthropology and director at Vanderbilt's

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<v Speaker 1>Institute of Mesoamerican Archaeology. Arthur, thank you very much for

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<v Speaker 1>joining us. Hi. Yeah, I'm happy to be on here.

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<v Speaker 1>You know, this is an audience that I think matters.

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<v Speaker 1>Thank you, It's it's good to be on here. I

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<v Speaker 1>make one quick correction that that collapsed got little to

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<v Speaker 1>do with Trump. I've been doing this since eighty nine

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<v Speaker 1>and it's been building slowly, and then in the last

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<v Speaker 1>ten years, all of a sudden, I'm in great demand

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<v Speaker 1>everywhere to give talk. So I didn't mean that you

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<v Speaker 1>just started jumping on the collapsed bandwagon. I do think

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<v Speaker 1>that helped explain the interest. At least you know that there.

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<v Speaker 1>I think it's the stuff that I worry about is

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<v Speaker 1>more serious, as as the information technology people and business people,

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<v Speaker 1>and of course it's the global warming issue and uh,

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<v Speaker 1>but there's really I was surprised, that's one reason why

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<v Speaker 1>I'm doing this, that the interest was coming from beyond

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<v Speaker 1>academics and for people who can actually make a difference.

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<v Speaker 1>And so I sort of shifted over to communicating on

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<v Speaker 1>these kind of venues. And then I learned that business

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<v Speaker 1>strategic management theory, partnership theory, these things work really well

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<v Speaker 1>on looking at ancient civilizations. And so you know, me

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<v Speaker 1>and my collaborators, who one of them isn't expert in

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<v Speaker 1>strategic management. It became a feedback cycle, you know, where

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<v Speaker 1>we're providing information, we're trying to we have articles submitted

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<v Speaker 1>to business journals and on the other hand, um, we're

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<v Speaker 1>using that for my archaeology journals to try to explain collapse,

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<v Speaker 1>although I'm getting, you know, some plaque on that because

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<v Speaker 1>business is bad, it's evil capitalists like you guys. So thanks,

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<v Speaker 1>uh so, Arthur, maybe just to begin with, can you

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<v Speaker 1>walk us through the parallels between a society like the

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<v Speaker 1>Mayan civilization and what we see in business today? Wow?

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<v Speaker 1>Well I will, that's my that's a book. But um,

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<v Speaker 1>a civilizations people don't think if they sort of think

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<v Speaker 1>like a bunch of people who kind of do the

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<v Speaker 1>same things. Civilizations that their core networks they're primarily political

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<v Speaker 1>and economic networks because the ideas and the religion, the idiot,

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<v Speaker 1>that's tradition that continues even after collapse and so on.

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<v Speaker 1>But their networks and the political and economic networks are,

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<v Speaker 1>you know, as today are always almost inseparable. So you

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<v Speaker 1>start to look at why whole networks can collapse, and

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<v Speaker 1>then how how responses are because most collapses don't happen

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<v Speaker 1>the government's corporations whatever, they're problem solving institutions. So there

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<v Speaker 1>are responses and you can see which ones succeed or fail.

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<v Speaker 1>And of course that leads right into the kind of

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<v Speaker 1>theory that everyone is doing in management, strategic management, investment.

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<v Speaker 1>I mean, you guys are in the you know, your

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<v Speaker 1>channels in the prediction business, which is what I'm kind

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<v Speaker 1>of into. So a lot of that applies a lot

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<v Speaker 1>of the same thing partnership networks. We were using it

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<v Speaker 1>to explain the relationships between cities economically, in trade and politics,

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<v Speaker 1>and then ways in which those go bad and you have, uh,

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<v Speaker 1>basically the equivalent of bankruptcies. Before we get into like

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<v Speaker 1>I want to like really sort of pull on some

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<v Speaker 1>of these reads here and the similarities and how you

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<v Speaker 1>can use management theory to understand archaeology and vice versa.

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<v Speaker 1>But before we dive down into that, Tracy mentioned in

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<v Speaker 1>the intro that people call you the real life Indiana Jones,

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<v Speaker 1>and so just to set the scene a little bit more,

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<v Speaker 1>like you're a real archaeologist in terms of what people

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<v Speaker 1>have in their heads, or you go to some remote

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<v Speaker 1>location and you squat down a lot and you dig

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<v Speaker 1>up dirt and you look at stuff, probably mostly pottery

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<v Speaker 1>and things like that. I'm guessing, just sort of talk

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<v Speaker 1>to us about what you've been up to a little

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<v Speaker 1>bit in terms of your day to day life since

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<v Speaker 1>the last time you appeared on the show. Well, you

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<v Speaker 1>know what, I I the Indiana Jones thing. I don't

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<v Speaker 1>mind it. I used to not like it that, you know,

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<v Speaker 1>I was told that once by Harrison Ford, and that

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<v Speaker 1>I discovered that it's good for business. You guys know

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<v Speaker 1>about that. I would be so flattered if Harrison Ford

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<v Speaker 1>call me Indiana Jones. Yeah, I'm sorry. It helps to

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<v Speaker 1>get the port. But I do exploratory archaeology. I accidentally

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<v Speaker 1>started working during the Civil War in El Salvador as

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<v Speaker 1>a graduate student, and because very few people are crazy,

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<v Speaker 1>I ended up being one of two archaeologists and then

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<v Speaker 1>finally just one of one, and I had a whole

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<v Speaker 1>kind of country to myself that was not much explored,

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<v Speaker 1>and I discovered it. Well, I mean that led to

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<v Speaker 1>a very accelerated career and so ever since then, I

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<v Speaker 1>actually go to those areas where nothing has been done before,

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<v Speaker 1>very little, and I do explore exploration and then we

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<v Speaker 1>do large scale, multi disciplinary projects. And that's the part

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<v Speaker 1>that's not like the Indiana Jones thing. I mean, you

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<v Speaker 1>don't like, you know, read the glyphs and kissed the

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<v Speaker 1>girl and shoot the guns and all that. I mean,

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<v Speaker 1>it's always and one ninety, but I'd say sixty. Extent

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<v Speaker 1>of it is lab work. But we study ancient cities

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<v Speaker 1>and right now, my entire project for the last twenty

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<v Speaker 1>years is studying an ancient economic network that holds together.

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<v Speaker 1>And we're following I mean, we're literally the research design

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<v Speaker 1>is we do neutron activation other analyzes. We discovered that pottery,

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<v Speaker 1>jade or city in the volcanic glass is coming from

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<v Speaker 1>another place, so we go and dig that place, and

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<v Speaker 1>then we dig what we see about that and week

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<v Speaker 1>so we've we've actually covered I don't know, a thousand

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<v Speaker 1>square kilometers. But it isn't just the usual regional We

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<v Speaker 1>are following an economic, an economic network. So there's I mean,

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<v Speaker 1>we do have we do dig lost cities in the jungle,

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<v Speaker 1>and we do have shootouts with the bad guys and

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<v Speaker 1>open tombs and all that, but that's just, you know,

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<v Speaker 1>that's just what you have to do to get started.

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<v Speaker 1>Then it becomes essentially the study of economy, politics, and

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<v Speaker 1>sociology of of cities and regions and networks. Uh. And

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<v Speaker 1>as as that work's gotten bigger, it's gotten more and

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<v Speaker 1>more parallel to contemporary economic networks. And I don't know

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<v Speaker 1>multinational corporations. So talk to us about what you've discovered then,

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<v Speaker 1>because you know, I remember a little bit from the

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<v Speaker 1>previous episode, but the mind civilization was quite unique in

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<v Speaker 1>many ways, and I remember you were talking about how

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<v Speaker 1>they developed a big trade network where goods were distributed

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<v Speaker 1>all over the jungle. What does that have to do

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<v Speaker 1>with modern corporations or the modern economy? Well, um, and

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<v Speaker 1>again academic there's I've learned that there's a great range

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<v Speaker 1>of business theory and academic strategic management theory and so

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<v Speaker 1>on is probably a little different. But their break their

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<v Speaker 1>studies than lead to uh, you know, the CFOs reading

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<v Speaker 1>about it and lead to something else. But one of

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<v Speaker 1>the things that they've been talking about for a long

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<v Speaker 1>time is just just an example, community networks, which would

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<v Speaker 1>be like the EU or or even the Western economy,

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<v Speaker 1>where you have partnerships that are based on multiple partners.

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<v Speaker 1>They have an ideology that they develop and business practices

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<v Speaker 1>have to be within a range of legitimation and all

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<v Speaker 1>of that, and those kinds of community networks. A very

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<v Speaker 1>tight one is what was developing in the jungle between

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<v Speaker 1>all these different cities and then it's stabilized and there

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<v Speaker 1>was great wealth. But just as today when you when

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<v Speaker 1>you read these journals about UH innovation network, those are

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<v Speaker 1>very profitable, but that kind of slows and they have

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<v Speaker 1>a tendency to fall behind. So then you have uh

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<v Speaker 1>some firms or in this case city states that make

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<v Speaker 1>breakaway networks which are very high risk. Uh. It's it's

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<v Speaker 1>very much like the initial trading with China, you know,

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<v Speaker 1>which is a very high risk but very profitable. There's

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<v Speaker 1>high there's high gains, but there's high risk. We're seeing

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<v Speaker 1>right now in dealing with culture societies, economic systems that

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<v Speaker 1>have a different ethic, that have a different economic culture,

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<v Speaker 1>and reading about that, that is exactly what happened with

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<v Speaker 1>this great city state Conquent. They they were the big

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<v Speaker 1>center for trade and of city and all sorts of

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<v Speaker 1>things coming from the highlands. The Maya economic network that

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<v Speaker 1>was so successful, this community network, all interacting with each

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<v Speaker 1>other very stable, started to have a lot of problems

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<v Speaker 1>and the rulers and the nobles of this city part

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<v Speaker 1>of the South made a decision to kind of turn away.

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<v Speaker 1>And it was very surprising. I mean, in the terms

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<v Speaker 1>of today it would be like China and given transport

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<v Speaker 1>more and they started trading with long distance partners in

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<v Speaker 1>other areas, forming you know, initially it's like dietic relationships

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<v Speaker 1>that they say. It's just like you know, on city

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<v Speaker 1>with another city. It doesn't have the stability of a

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<v Speaker 1>multi partner network. They were they in forty years. They

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<v Speaker 1>just boomed into this incredibly wealthy center and there was

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<v Speaker 1>this giant it's like Venice, this giant purely commercial, non

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<v Speaker 1>non territorial kingdom, and uh it ben crashed and the

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<v Speaker 1>whole story is just just just like stuff out of

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<v Speaker 1>your journal. So, Arthur, how did how did Conquin manage

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<v Speaker 1>to sort of um differentiate itself from the rest of

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<v Speaker 1>the mind civilization Because often when people think about big companies,

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<v Speaker 1>big multinationals, there's a lot of conformity there, and there's

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<v Speaker 1>a sort of organ organizational structure that encourages, I guess, cohesiveness.

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<v Speaker 1>You're not necessarily rewarded for taking a risk and going

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<v Speaker 1>off and doing something completely different. Conformity tends to be rewarded.

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<v Speaker 1>So how did this particular city managed to break away? Well, again,

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<v Speaker 1>this is where this is where the theories coming from

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<v Speaker 1>management schools really help. You know, this institutional entrepreneurship where

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<v Speaker 1>you have entrepreneurship. But it changes. It's like it changes

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<v Speaker 1>the game. It's playing a different game. And that's one

0:14:11.360 --> 0:14:14.640
<v Speaker 1>thing people don't realize. It is very high risk. And

0:14:15.040 --> 0:14:18.240
<v Speaker 1>these rulers were not stupid. You know, they would make

0:14:18.280 --> 0:14:22.520
<v Speaker 1>these innovations. And the scary part about responding to collapse

0:14:23.240 --> 0:14:25.120
<v Speaker 1>is that they would do the right thing, but it

0:14:25.160 --> 0:14:30.800
<v Speaker 1>would usually fail because of this legitimacy because both you know,

0:14:30.880 --> 0:14:36.560
<v Speaker 1>the consumers and the other firms, let's say, would would

0:14:36.600 --> 0:14:39.720
<v Speaker 1>not buy into it. Give me, what's an example. Okay,

0:14:39.760 --> 0:14:42.480
<v Speaker 1>so when you say they did the right thing when

0:14:42.600 --> 0:14:44.960
<v Speaker 1>confronted with the risk of collapse, but it but it

0:14:45.000 --> 0:14:49.040
<v Speaker 1>didn't work. It failed what specifically given? Give an example

0:14:49.160 --> 0:14:52.400
<v Speaker 1>of Okay, here's give an example. If you're talking about again,

0:14:52.640 --> 0:14:56.600
<v Speaker 1>well again, you know there's I am just written something

0:14:56.640 --> 0:15:00.640
<v Speaker 1>on four different and using a straw tgic Man with

0:15:00.720 --> 0:15:04.920
<v Speaker 1>my colleague, I collaborate with UH Endowed Share and Strategic

0:15:04.960 --> 0:15:08.320
<v Speaker 1>Management and and khon Quent for example. I can tell

0:15:08.360 --> 0:15:10.960
<v Speaker 1>you about four four other states we just wrote on this,

0:15:11.320 --> 0:15:16.400
<v Speaker 1>but in khon quin the decision was too first shift

0:15:16.440 --> 0:15:20.440
<v Speaker 1>away in terms of their trading partners and what happens

0:15:20.520 --> 0:15:25.320
<v Speaker 1>when you have throughout history. When you have new trading partners, Uh,

0:15:25.360 --> 0:15:28.480
<v Speaker 1>there's these risks and stuff, but new ideas come in,

0:15:28.800 --> 0:15:34.360
<v Speaker 1>not just products, but new ideas about structuring, uh, your

0:15:34.400 --> 0:15:39.000
<v Speaker 1>own economic system. And when the Maya of kahn Quin

0:15:39.160 --> 0:15:44.360
<v Speaker 1>started trading with Mexican states that were far away and

0:15:44.440 --> 0:15:48.760
<v Speaker 1>had more market oriented economy. Every time they added a

0:15:48.760 --> 0:15:53.080
<v Speaker 1>new trading partner, the structure and economic system at khon

0:15:53.160 --> 0:15:57.760
<v Speaker 1>Quin changed. And one of the things is this vertical integration.

0:15:58.120 --> 0:16:01.480
<v Speaker 1>They were shipping stuff out, you know, in and out,

0:16:01.520 --> 0:16:06.080
<v Speaker 1>they were import exports. Then they started instead processing it,

0:16:06.800 --> 0:16:10.640
<v Speaker 1>first stage processing it, which of course increases the value,

0:16:11.200 --> 0:16:14.560
<v Speaker 1>and then they were shipping it out semi processed. And

0:16:14.600 --> 0:16:19.440
<v Speaker 1>then later they started whole new industries in like the

0:16:19.480 --> 0:16:25.360
<v Speaker 1>production of jade, and again preliminary state, not the final product,

0:16:25.440 --> 0:16:28.600
<v Speaker 1>but sort of reforms and uh, and they did it.

0:16:28.680 --> 0:16:32.080
<v Speaker 1>They started doing mass production, I mean just uge. It's

0:16:32.120 --> 0:16:35.720
<v Speaker 1>the largest jade workshop ever found in the Americas. And

0:16:35.800 --> 0:16:41.040
<v Speaker 1>so you see these business ideas coming in and again

0:16:41.560 --> 0:16:45.160
<v Speaker 1>studies of business architecture, you see it in everything. You

0:16:45.360 --> 0:16:50.720
<v Speaker 1>see the palace changing from a great royal residence over

0:16:50.800 --> 0:16:55.200
<v Speaker 1>forty years as eight reconstructions to a giant almost like

0:16:55.280 --> 0:16:59.560
<v Speaker 1>an office building. It's just like like Venice, the nobles

0:16:59.600 --> 0:17:03.000
<v Speaker 1>are rising in power. They are they are almost they

0:17:03.040 --> 0:17:07.280
<v Speaker 1>the merchants involved. The king uh and his family eventually

0:17:07.320 --> 0:17:09.800
<v Speaker 1>get sort of pushed literally to the side of the

0:17:09.880 --> 0:17:13.560
<v Speaker 1>palace and the rest of it is like offices. And

0:17:13.720 --> 0:17:17.320
<v Speaker 1>this is very nice. But you know he is now

0:17:17.640 --> 0:17:20.760
<v Speaker 1>kind of legitimate or in chief. He's like head of marketing,

0:17:21.080 --> 0:17:23.240
<v Speaker 1>and it seems that he doesn't really have that much

0:17:23.359 --> 0:17:26.080
<v Speaker 1>power and it's divided up so and you see it

0:17:26.119 --> 0:17:30.840
<v Speaker 1>in the architecture. In order to win over these foreign

0:17:31.119 --> 0:17:36.120
<v Speaker 1>partners and to uh, you know, legitimate these new relationships,

0:17:36.560 --> 0:17:40.840
<v Speaker 1>they build architectural things within their center that are of

0:17:40.960 --> 0:17:46.000
<v Speaker 1>the religious system of their new partners. So you know,

0:17:46.080 --> 0:17:49.640
<v Speaker 1>like there's this giant ball court. The Maya ball game

0:17:49.760 --> 0:17:52.440
<v Speaker 1>was so important that you know that the game that

0:17:52.600 --> 0:17:55.040
<v Speaker 1>was a sacred and it was also entertainment. It was

0:17:55.320 --> 0:17:57.679
<v Speaker 1>it was it was worse than Brazil. Is that the

0:17:57.680 --> 0:18:00.800
<v Speaker 1>one where they killed the losers? Now? Oh that that

0:18:00.800 --> 0:18:03.719
<v Speaker 1>that's the killing or the not of the losers? Is

0:18:03.920 --> 0:18:06.400
<v Speaker 1>there's so many I mean, all that stuff comes from

0:18:06.400 --> 0:18:09.120
<v Speaker 1>a thousand years later in another region. You know, it's

0:18:09.280 --> 0:18:11.600
<v Speaker 1>uh the Maya ball game is kind of like wish

0:18:11.600 --> 0:18:15.040
<v Speaker 1>you would say that. You know, with baseball cricket, you

0:18:15.080 --> 0:18:18.919
<v Speaker 1>know that it varied and transformed into different things. But

0:18:19.040 --> 0:18:21.800
<v Speaker 1>this kind of ball court is not like that. It's

0:18:21.840 --> 0:18:25.080
<v Speaker 1>not sort of a sacred religious thing. It's a big, giant,

0:18:25.200 --> 0:18:29.879
<v Speaker 1>open ball court with eating vessels and broken you know,

0:18:30.000 --> 0:18:34.360
<v Speaker 1>probably corn beer vessels all around it, like some modern stadium.

0:18:34.640 --> 0:18:38.000
<v Speaker 1>And you don't find that anywhere in the Maya, you know,

0:18:38.119 --> 0:18:42.520
<v Speaker 1>lowland civilization. And so where does it come from? It?

0:18:42.600 --> 0:18:44.760
<v Speaker 1>Where do you find it in the area up in

0:18:44.800 --> 0:18:48.000
<v Speaker 1>the highlands where the jade comes from, where the jade

0:18:48.080 --> 0:18:52.200
<v Speaker 1>sources is. So they're you know, they're cultivating these relationships

0:18:52.240 --> 0:19:19.040
<v Speaker 1>by creating religious similarities. It's it's actually marketing. So, if

0:19:19.040 --> 0:19:23.440
<v Speaker 1>I understand it correctly, in moving away from the mind

0:19:23.560 --> 0:19:27.640
<v Speaker 1>civilization or in trying to build new relationships with new

0:19:27.680 --> 0:19:33.439
<v Speaker 1>trading partners, this particular city starts introducing new elements of

0:19:33.600 --> 0:19:40.080
<v Speaker 1>different societies, and eventually that starts undermining its own previous

0:19:40.720 --> 0:19:45.720
<v Speaker 1>rituals and legitimacy of its authorities. Is that, right, there's

0:19:45.720 --> 0:19:49.240
<v Speaker 1>just a gigantic boom and then there is a bust,

0:19:49.440 --> 0:19:53.240
<v Speaker 1>I mean a one day destruction, and the analysis of

0:19:53.280 --> 0:19:56.640
<v Speaker 1>the spearheads and so on from that show that it

0:19:56.760 --> 0:20:00.239
<v Speaker 1>was their trading partners they went too far. And this

0:20:00.280 --> 0:20:03.320
<v Speaker 1>is a real This is something that when we're responding

0:20:03.400 --> 0:20:08.040
<v Speaker 1>to all the crises today, I hear a lot of

0:20:08.080 --> 0:20:10.600
<v Speaker 1>you know, people saying the right things we should do,

0:20:11.160 --> 0:20:14.520
<v Speaker 1>except they're not going to succeed because you you really,

0:20:14.600 --> 0:20:17.760
<v Speaker 1>you know, you have to change economic cultures and so

0:20:18.280 --> 0:20:22.120
<v Speaker 1>all this construction of these different ideological systems, and it

0:20:22.200 --> 0:20:26.000
<v Speaker 1>was too much, it was too fast, and it led

0:20:26.040 --> 0:20:28.680
<v Speaker 1>to this boom. But you know, in the end, there's

0:20:28.680 --> 0:20:32.199
<v Speaker 1>a kind of lack of sincerity perhaps in this the

0:20:32.400 --> 0:20:37.040
<v Speaker 1>local regional, subregional population may not have been happy with

0:20:37.080 --> 0:20:41.280
<v Speaker 1>all of these other practices, and it was it just

0:20:41.720 --> 0:20:44.080
<v Speaker 1>really was a sudden It was like a bankruptcy, but

0:20:44.200 --> 0:20:47.919
<v Speaker 1>with the ritual sacrifice. They sacrifice the king and the

0:20:48.000 --> 0:20:50.560
<v Speaker 1>queen and all of the nobles. Though some bankruptcies can

0:20:50.600 --> 0:20:55.000
<v Speaker 1>be like that. Yes, so if you know, businesses want

0:20:55.040 --> 0:20:58.000
<v Speaker 1>to hear from you, and uh, you know, I know

0:20:58.080 --> 0:21:00.720
<v Speaker 1>you're skeptical of all of them, and you know they're

0:21:00.760 --> 0:21:03.400
<v Speaker 1>all going to fail. Nonetheless, they want to I don't

0:21:03.440 --> 0:21:05.800
<v Speaker 1>think that you know, people think that. I mean, it's

0:21:05.840 --> 0:21:09.280
<v Speaker 1>just I'm like a coroner. I mean, this is my job,

0:21:09.400 --> 0:21:12.040
<v Speaker 1>you know what I mean. But along the way they

0:21:12.080 --> 0:21:15.480
<v Speaker 1>are positive. Okay, well what is it? What is the

0:21:15.560 --> 0:21:20.399
<v Speaker 1>lesson in terms of balancing risk and reward. The city

0:21:20.440 --> 0:21:23.440
<v Speaker 1>is changing its economic model, it's opening up to new

0:21:23.480 --> 0:21:26.440
<v Speaker 1>trading partners, but it didn't work. So what kind of

0:21:27.000 --> 0:21:31.119
<v Speaker 1>management or within an organization take away from that to

0:21:31.280 --> 0:21:35.880
<v Speaker 1>make a better informed decisions about new strategic ventures. Well,

0:21:35.920 --> 0:21:38.560
<v Speaker 1>I should defend con Quinn by saying that they did

0:21:38.640 --> 0:21:41.280
<v Speaker 1>really well, and the others also they you know, they

0:21:41.280 --> 0:21:45.320
<v Speaker 1>went down more slowly, so but yeah, what you were.

0:21:45.359 --> 0:21:48.200
<v Speaker 1>The first thing that I've discovered is people don't really

0:21:48.200 --> 0:21:50.520
<v Speaker 1>believe in collapse. So that's the first thing you have

0:21:50.640 --> 0:21:53.520
<v Speaker 1>to get that. And then the other is what I

0:21:53.560 --> 0:21:56.120
<v Speaker 1>just said, that the right thing to do is not

0:21:56.280 --> 0:22:00.959
<v Speaker 1>necessarily going to be successful. But what is positive is

0:22:01.000 --> 0:22:04.280
<v Speaker 1>that some of these collapses didn't happen, and that is

0:22:04.320 --> 0:22:09.320
<v Speaker 1>as problems were developing. Uh, they anticipated it, as con

0:22:09.400 --> 0:22:13.040
<v Speaker 1>quin tried to do, and they did some other things.

0:22:13.800 --> 0:22:17.440
<v Speaker 1>Those are high risk, but it's just like in business investment.

0:22:17.960 --> 0:22:22.000
<v Speaker 1>If you got that right, the other things it led

0:22:22.040 --> 0:22:24.720
<v Speaker 1>to success, and they didn't do it. This is the

0:22:24.800 --> 0:22:27.000
<v Speaker 1>problem to They didn't do it because oh they want

0:22:27.000 --> 0:22:28.639
<v Speaker 1>to save the world and they want to save the

0:22:28.680 --> 0:22:33.520
<v Speaker 1>civilization or whatever. They did it for their own success.

0:22:34.040 --> 0:22:36.480
<v Speaker 1>And yet it can be the right thing to do.

0:22:37.119 --> 0:22:40.920
<v Speaker 1>And so that kind of thing which worked short term

0:22:41.359 --> 0:22:44.760
<v Speaker 1>in the case of conquent we see examples. I mean,

0:22:45.320 --> 0:22:49.480
<v Speaker 1>it's not as exciting to talk about non collapses, but

0:22:49.800 --> 0:22:51.760
<v Speaker 1>you know, we study. When I say we, there's a

0:22:52.520 --> 0:22:56.520
<v Speaker 1>there's maybe twenty people who have gradually joined collapse studies.

0:22:56.560 --> 0:22:58.480
<v Speaker 1>I've been doing it, I think longer than anybody. But

0:22:58.520 --> 0:23:02.000
<v Speaker 1>it's not a field. If you anticipate those things, you

0:23:02.040 --> 0:23:06.720
<v Speaker 1>can make changes that lead to success. And that's sort

0:23:06.720 --> 0:23:10.359
<v Speaker 1>of what we're working on now. Because again I'm I really,

0:23:10.920 --> 0:23:13.320
<v Speaker 1>I've done this all my life. I want to see

0:23:13.359 --> 0:23:16.440
<v Speaker 1>I don't want to give talks on campus or publishing

0:23:16.440 --> 0:23:19.320
<v Speaker 1>a journal nobody reads. The people that can make a

0:23:19.400 --> 0:23:24.119
<v Speaker 1>difference are people in business and government who first and

0:23:24.160 --> 0:23:28.040
<v Speaker 1>foremost are interested in their own success. So let's stipulate

0:23:28.280 --> 0:23:33.200
<v Speaker 1>that most entities will ultimately probably fail. Nonetheless, it sounds

0:23:33.240 --> 0:23:35.840
<v Speaker 1>like a key thing is this idea of taking the

0:23:35.920 --> 0:23:39.360
<v Speaker 1>risk of collapse seriously, and you hear a lot from

0:23:39.359 --> 0:23:43.000
<v Speaker 1>business leaders like, oh, we're always paranoid, and there's like

0:23:43.040 --> 0:23:47.200
<v Speaker 1>the sort of pride in being paranoid. Only the paranoid survive.

0:23:47.359 --> 0:23:51.760
<v Speaker 1>I think that's a famous book from a founder of Intel. Uh. Nonetheless,

0:23:51.920 --> 0:23:54.399
<v Speaker 1>it sounds like what you're saying is that maybe people

0:23:54.480 --> 0:23:56.760
<v Speaker 1>give lip service to the risk of collapse, but they

0:23:56.760 --> 0:24:00.359
<v Speaker 1>don't really internalize it. So I mean, I would starved

0:24:00.400 --> 0:24:05.480
<v Speaker 1>by asking what are the signs of internal organizational collapse

0:24:05.520 --> 0:24:08.480
<v Speaker 1>that if you're a business leader, you're like, actually, we

0:24:08.520 --> 0:24:11.720
<v Speaker 1>should really take the fear of collapse seriously, so that

0:24:11.800 --> 0:24:18.000
<v Speaker 1>it goes beyond just being a motivational mantra, so to speak, Well,

0:24:18.040 --> 0:24:19.800
<v Speaker 1>I should say that the like, there's a lot more

0:24:19.800 --> 0:24:22.520
<v Speaker 1>positive lessons. I was about to talk about non collapses,

0:24:22.560 --> 0:24:25.840
<v Speaker 1>but I mean a lot of it's very obvious right now.

0:24:26.119 --> 0:24:27.840
<v Speaker 1>I think I may have talked to about this in

0:24:27.880 --> 0:24:32.919
<v Speaker 1>the lectional, but hypercoherence is our biggest problem, bigger than

0:24:32.960 --> 0:24:37.800
<v Speaker 1>global warming um because it inhibits responses and that like

0:24:37.880 --> 0:24:41.040
<v Speaker 1>a lot of these you know, eventual causes of collapse

0:24:41.600 --> 0:24:45.280
<v Speaker 1>is a great thing. It's it's just it leads to success,

0:24:45.320 --> 0:24:49.440
<v Speaker 1>but eventually it can go too far and lead to crises.

0:24:49.520 --> 0:24:55.399
<v Speaker 1>And right now, the degree of integration of corporate systems,

0:24:55.440 --> 0:25:01.560
<v Speaker 1>of overall economic systems, of medical systems, is military systems

0:25:01.800 --> 0:25:05.399
<v Speaker 1>worldwide is fantastic. It leads to greater profits, that helps this,

0:25:05.520 --> 0:25:09.400
<v Speaker 1>that and the other. But it is also dangerous because

0:25:10.040 --> 0:25:14.840
<v Speaker 1>something that happens in one place radiates through the system.

0:25:14.880 --> 0:25:18.000
<v Speaker 1>And you see this every day. You just saw it.

0:25:18.080 --> 0:25:21.119
<v Speaker 1>I mean that you know, hey, fifty years ago, who

0:25:21.119 --> 0:25:24.000
<v Speaker 1>would give a damn if some plant and Staudi Arabia

0:25:24.040 --> 0:25:28.480
<v Speaker 1>blew up or drones hit it. Now everything radiates through

0:25:28.480 --> 0:25:31.880
<v Speaker 1>this system and that makes it very difficult to respond.

0:25:32.400 --> 0:25:35.480
<v Speaker 1>And we see it every day. Every I fly a lot.

0:25:35.520 --> 0:25:39.879
<v Speaker 1>Every time I fly, the system is down. Um. Once

0:25:39.920 --> 0:25:43.199
<v Speaker 1>there was a storm in New England and we couldn't

0:25:43.240 --> 0:25:47.040
<v Speaker 1>get from Hong Kong to Kuala Lampour because you know,

0:25:47.080 --> 0:25:50.800
<v Speaker 1>there weren't enough The planes were tied up somewhere. Uh.

0:25:50.840 --> 0:25:52.800
<v Speaker 1>And every time, you know, the system is down. Just

0:25:52.880 --> 0:25:55.240
<v Speaker 1>here all the time, Arthur, I was going to ask,

0:25:55.560 --> 0:25:57.920
<v Speaker 1>I mean a lot of people will look at global

0:25:58.200 --> 0:26:04.000
<v Speaker 1>integration or kype hypo coherent excuse me um as evidence

0:26:04.240 --> 0:26:07.720
<v Speaker 1>of progress. Right, this is how the world is supposed

0:26:07.760 --> 0:26:11.520
<v Speaker 1>to go. We're supposed to be heading towards more integration,

0:26:11.760 --> 0:26:16.200
<v Speaker 1>more connections with other people. So how do you how

0:26:16.200 --> 0:26:19.000
<v Speaker 1>do you walk that back? Because once that gets set

0:26:19.040 --> 0:26:22.200
<v Speaker 1>in motion, it feels like it becomes very, very difficult

0:26:22.440 --> 0:26:25.480
<v Speaker 1>to make the argument that actually, maybe we need to

0:26:25.800 --> 0:26:30.200
<v Speaker 1>reconsider some aspects of that. Well, that's that's the legitimation

0:26:30.280 --> 0:26:32.879
<v Speaker 1>problem that that leads to, which I don't think is

0:26:32.920 --> 0:26:35.800
<v Speaker 1>taken seriously enough. I mean, what you just said not

0:26:35.800 --> 0:26:38.280
<v Speaker 1>not this thing and that thing, but the ideology that

0:26:38.440 --> 0:26:41.840
<v Speaker 1>is so hard to accept. And that's really what you

0:26:41.920 --> 0:26:47.040
<v Speaker 1>have to work at. But the secret of success is success.

0:26:47.240 --> 0:26:50.840
<v Speaker 1>So you look at some of these things where you

0:26:51.040 --> 0:26:56.080
<v Speaker 1>they are predictable, you make modifications, you invest in those.

0:26:56.600 --> 0:26:59.480
<v Speaker 1>It's going to be middle term or long term. But

0:26:59.560 --> 0:27:01.840
<v Speaker 1>you know, Warren Buffett says, that's you know, the way

0:27:01.880 --> 0:27:06.160
<v Speaker 1>to do it, and and then you can see that

0:27:06.200 --> 0:27:08.800
<v Speaker 1>there are profits to be made in that at the

0:27:08.840 --> 0:27:12.600
<v Speaker 1>same time or mitigation of losses, and at the same

0:27:12.640 --> 0:27:16.680
<v Speaker 1>time it helps the system be less hyper coherent. I mean,

0:27:16.960 --> 0:27:18.840
<v Speaker 1>I'm just the you know, guru type. I mean the

0:27:18.880 --> 0:27:23.800
<v Speaker 1>people who would I hesitate to talk about specific operationalizing things.

0:27:23.880 --> 0:27:28.679
<v Speaker 1>But the transport system is really in trouble, and the

0:27:28.720 --> 0:27:31.760
<v Speaker 1>communication systems in trouble, and so a lot of people

0:27:31.800 --> 0:27:35.600
<v Speaker 1>have said things like eat local and all of that, um,

0:27:35.600 --> 0:27:40.080
<v Speaker 1>But there is something to be said in restructuring things

0:27:40.119 --> 0:27:43.040
<v Speaker 1>so that there's more regional autonomy. I want to go

0:27:43.119 --> 0:27:47.480
<v Speaker 1>back to a question that I sometimes wonder with businesses,

0:27:48.080 --> 0:27:52.560
<v Speaker 1>which is, you know, obviously sometimes business leaders management guru

0:27:52.640 --> 0:27:55.360
<v Speaker 1>types they talk about they talk a lot about pivoting.

0:27:55.359 --> 0:27:59.800
<v Speaker 1>Are they sensing an opportunity and rotating the business and

0:28:00.080 --> 0:28:02.560
<v Speaker 1>way to take advantage of that? And it's the site

0:28:02.640 --> 0:28:07.119
<v Speaker 1>historical examples of oh, maybe some tech company shifted to

0:28:07.680 --> 0:28:10.400
<v Speaker 1>the internet at just the right time or whatever it is.

0:28:10.760 --> 0:28:13.840
<v Speaker 1>But I'm curious, like, how much of when a when

0:28:13.880 --> 0:28:16.600
<v Speaker 1>a you know, in your work and your archaeological work,

0:28:16.600 --> 0:28:19.560
<v Speaker 1>and you see a city, you see some network shift

0:28:19.600 --> 0:28:22.320
<v Speaker 1>its focus, how much was it the result of some

0:28:22.480 --> 0:28:27.119
<v Speaker 1>intentional choice to do something new versus a sort of

0:28:27.240 --> 0:28:32.560
<v Speaker 1>sequence of maybe haphazard or accidental decisions that sort of

0:28:32.680 --> 0:28:36.080
<v Speaker 1>firmed formed in an emergent basis where no one really

0:28:36.119 --> 0:28:39.920
<v Speaker 1>made the decision, but some sort of natural order progressed

0:28:39.920 --> 0:28:43.640
<v Speaker 1>and took the organization into a new direction. We'll both

0:28:43.720 --> 0:28:47.360
<v Speaker 1>happened and both happened today. I mean this discussion about

0:28:47.920 --> 0:28:50.240
<v Speaker 1>you know that this has been noticed by people, and

0:28:50.280 --> 0:28:52.840
<v Speaker 1>there are people doing it to some degree. But I

0:28:52.880 --> 0:28:56.440
<v Speaker 1>think there's a tendency to look back on these divine

0:28:56.520 --> 0:29:00.680
<v Speaker 1>kings and so on and not realized that they were smart. Uh,

0:29:00.720 --> 0:29:03.240
<v Speaker 1>and they had. I mean in the case of khn Quinn,

0:29:03.360 --> 0:29:07.160
<v Speaker 1>I think that he was the chief of marketing for

0:29:07.640 --> 0:29:10.720
<v Speaker 1>I mean that this office building there are offices for

0:29:10.800 --> 0:29:13.600
<v Speaker 1>different nobles and they I think that most of this,

0:29:13.680 --> 0:29:15.560
<v Speaker 1>in the case of khn Quine, it's surprised me. I

0:29:15.600 --> 0:29:18.680
<v Speaker 1>think almost all of that was conscious. It happened too fast.

0:29:19.360 --> 0:29:22.000
<v Speaker 1>I mean, you don't like to say, oh, well, we're

0:29:22.040 --> 0:29:25.760
<v Speaker 1>gonna build a ball court in this weirdass style that

0:29:25.920 --> 0:29:28.600
<v Speaker 1>just happens to be that of the where the jade

0:29:28.640 --> 0:29:33.040
<v Speaker 1>comes from, or we're going to start using our caves

0:29:33.200 --> 0:29:36.960
<v Speaker 1>for you know, hill and hill worship to a greater

0:29:37.040 --> 0:29:40.520
<v Speaker 1>degree than normal, and that just happens to be the

0:29:40.680 --> 0:29:44.040
<v Speaker 1>form of religion, uh, in one of the places that's

0:29:44.160 --> 0:29:48.520
<v Speaker 1>right on a major nexus of trade routes. It's clearly

0:29:48.560 --> 0:29:52.120
<v Speaker 1>conscious and you see that in and I mean I've

0:29:52.160 --> 0:29:54.400
<v Speaker 1>been working on this lay in about four cases, and

0:29:54.400 --> 0:29:57.480
<v Speaker 1>they do different things, and each of the different things

0:29:57.480 --> 0:30:03.560
<v Speaker 1>they do correspond to contemporary decisions in business strategy and

0:30:03.640 --> 0:30:06.400
<v Speaker 1>the fact that you know, I talked about collapses, so

0:30:07.120 --> 0:30:11.440
<v Speaker 1>I'm talking about when that fails, but it usually succeeds.

0:30:12.160 --> 0:30:17.000
<v Speaker 1>I mean, there was a maya near collapse around two fifty.

0:30:17.280 --> 0:30:20.160
<v Speaker 1>They had grown, it was a big boom, but they

0:30:20.160 --> 0:30:24.960
<v Speaker 1>were using an agricultural system of this slash and burn agriculture.

0:30:25.000 --> 0:30:26.880
<v Speaker 1>You cut down the jungle, you burn it. It makes

0:30:26.920 --> 0:30:29.840
<v Speaker 1>ash that allows for production. They were doing too much

0:30:29.920 --> 0:30:33.720
<v Speaker 1>of it, and then they started to have a crisis, uh,

0:30:33.760 --> 0:30:37.240
<v Speaker 1>and some of the city's really declined, some almost ended,

0:30:37.280 --> 0:30:43.840
<v Speaker 1>others kind of continued. But during the subsequent years they

0:30:43.880 --> 0:30:47.720
<v Speaker 1>shifted their agricultural system. They and that was a lot

0:30:47.760 --> 0:30:50.840
<v Speaker 1>of that was probably decision making at the level of

0:30:50.960 --> 0:30:55.880
<v Speaker 1>villages and communities, but they're also built giant reservoirs for

0:30:56.080 --> 0:30:59.120
<v Speaker 1>the rainy season and a lot of things that would

0:30:59.160 --> 0:31:03.160
<v Speaker 1>require labor. Had done that before, but they really intensified it.

0:31:03.560 --> 0:31:07.120
<v Speaker 1>And what happened then is that there was a recovery

0:31:07.200 --> 0:31:10.600
<v Speaker 1>and the giant boom, which we call the Late Classic period,

0:31:10.680 --> 0:31:14.000
<v Speaker 1>you know, starting around six hundred or so, just this

0:31:14.160 --> 0:31:17.480
<v Speaker 1>incredible boom and industry and grow well their versions of it,

0:31:17.560 --> 0:31:20.880
<v Speaker 1>I mean jade workshops and all that, and you structures,

0:31:20.880 --> 0:31:23.280
<v Speaker 1>and it was a big boom. Uh. But you know

0:31:24.400 --> 0:31:27.000
<v Speaker 1>a lot of the collapses I study. We've labeled them,

0:31:27.000 --> 0:31:31.760
<v Speaker 1>that's me and my strategic management expert as appage collapses,

0:31:32.440 --> 0:31:37.000
<v Speaker 1>apag slash collapses where you can see this incredible progress

0:31:37.080 --> 0:31:41.080
<v Speaker 1>and identify a bunch of symptoms that indicate that it

0:31:41.200 --> 0:31:46.640
<v Speaker 1>might totally collapse. And most people have this model of rome.

0:31:47.480 --> 0:31:49.120
<v Speaker 1>That's the big one. You know, there's going to be

0:31:49.200 --> 0:31:53.800
<v Speaker 1>these signs and decline, and but it can be very sudden,

0:31:54.520 --> 0:31:58.040
<v Speaker 1>especially if a lot of the problems are inherent in

0:31:58.120 --> 0:32:01.680
<v Speaker 1>this tremendous prog sts and the things that are making

0:32:01.720 --> 0:32:05.440
<v Speaker 1>stuff successful, which makes it hard to change. But it

0:32:05.480 --> 0:32:07.920
<v Speaker 1>also makes hard to change what you guys just talked

0:32:07.920 --> 0:32:11.920
<v Speaker 1>about the legitimacy getting people to to buy into this

0:32:12.040 --> 0:32:17.760
<v Speaker 1>idea of making these changes that in the short term

0:32:18.040 --> 0:32:22.800
<v Speaker 1>might cause you know, less impressive constructions. And then the

0:32:22.800 --> 0:32:27.280
<v Speaker 1>other thing, and this is true with my economic leaders

0:32:27.280 --> 0:32:29.760
<v Speaker 1>and then anger and everywhere and with us, is that

0:32:29.920 --> 0:32:33.840
<v Speaker 1>short term thinking is a problem. And again I'm not,

0:32:33.960 --> 0:32:36.320
<v Speaker 1>you know, the warrant about the lots of people. They

0:32:36.360 --> 0:32:39.920
<v Speaker 1>tell you that, but also that, um, you you get

0:32:39.960 --> 0:32:45.240
<v Speaker 1>these feedback cycles. In crisis, leaders tend to do more

0:32:45.280 --> 0:32:48.520
<v Speaker 1>of what they do and that's what a lot of

0:32:48.560 --> 0:32:51.360
<v Speaker 1>the you know, they do temples in war, and the

0:32:51.440 --> 0:32:54.560
<v Speaker 1>temples get the support of the gods. So they intensify

0:32:54.640 --> 0:32:56.840
<v Speaker 1>this and it looks like, I mean, my colleagues talk

0:32:56.920 --> 0:33:00.560
<v Speaker 1>about it, Wow, the Great Golden Age, But it was

0:33:00.680 --> 0:33:04.280
<v Speaker 1>really a way of they knew what was coming, they

0:33:04.280 --> 0:33:08.320
<v Speaker 1>saw signs there were dietary problems, and they were intensifying

0:33:08.400 --> 0:33:11.959
<v Speaker 1>what they do and it was counterproductive, so sort of

0:33:12.000 --> 0:33:15.600
<v Speaker 1>spinning their wheels ever faster and getting in more trouble

0:33:15.840 --> 0:33:19.120
<v Speaker 1>that way. So just on the short term incentive part,

0:33:19.440 --> 0:33:22.760
<v Speaker 1>I mean, that feels like a real issue for societies

0:33:22.800 --> 0:33:27.080
<v Speaker 1>and civilizations and also for corporates in very similar ways.

0:33:27.240 --> 0:33:31.520
<v Speaker 1>How how would you actually go about changing that thinking

0:33:31.560 --> 0:33:35.240
<v Speaker 1>because we can all identify that short termism is a problem,

0:33:35.280 --> 0:33:39.040
<v Speaker 1>but it feels very very hard to actually counteract that

0:33:39.480 --> 0:33:42.440
<v Speaker 1>it is. And you know, when you get to be specific,

0:33:42.480 --> 0:33:44.680
<v Speaker 1>I really believe in the collaboration. When I talk about

0:33:44.720 --> 0:33:48.360
<v Speaker 1>these these digs of the big cities in this trade network.

0:33:48.440 --> 0:33:50.480
<v Speaker 1>I mean that's like forty people, and there's all these

0:33:50.520 --> 0:33:53.400
<v Speaker 1>different experts, and I really believe that the ideas we

0:33:53.480 --> 0:33:56.160
<v Speaker 1>have I have to collaborate with, you know, people in

0:33:56.240 --> 0:34:00.040
<v Speaker 1>business and strategic management. But one of the big of

0:34:00.120 --> 0:34:02.800
<v Speaker 1>thems today and it's it's the main problem with war

0:34:03.600 --> 0:34:07.160
<v Speaker 1>is that that CEOs and so on are being judged

0:34:07.360 --> 0:34:13.120
<v Speaker 1>really short term, and the changes for legitimation, the changes

0:34:13.160 --> 0:34:17.560
<v Speaker 1>and investments. It can't like be oh, let's change everything,

0:34:17.920 --> 0:34:19.480
<v Speaker 1>you know. I mean, it could be a part of

0:34:19.520 --> 0:34:24.239
<v Speaker 1>your investment in these future things. And then as some

0:34:24.360 --> 0:34:27.279
<v Speaker 1>of that starts to have success, you don't have to

0:34:27.320 --> 0:34:29.359
<v Speaker 1>force people to do it. Like I said, when they

0:34:29.680 --> 0:34:33.640
<v Speaker 1>avoided the collapse, uh, you know in the around two

0:34:33.640 --> 0:34:37.480
<v Speaker 1>fifty years three hundred and they had a big recession

0:34:37.520 --> 0:34:40.520
<v Speaker 1>you could say, and a recovery that I don't think

0:34:40.520 --> 0:34:42.880
<v Speaker 1>that was because they didn't have a concept of civil

0:34:42.880 --> 0:34:45.480
<v Speaker 1>They weren't trying to save the world. They were trying

0:34:45.480 --> 0:34:48.960
<v Speaker 1>to succeed in their own areas. And then some places

0:34:49.080 --> 0:34:52.600
<v Speaker 1>did and and started doing pretty well, and some farmers

0:34:52.680 --> 0:34:55.919
<v Speaker 1>and of course the others saw that and began to ship.

0:34:56.000 --> 0:34:58.760
<v Speaker 1>It was a small percentage that started doing that probably

0:34:58.800 --> 0:35:01.800
<v Speaker 1>in the beginning. So you know, as you know, nothing

0:35:02.000 --> 0:35:05.160
<v Speaker 1>succeeds like success. You don't have to just put all

0:35:05.200 --> 0:35:07.680
<v Speaker 1>your eggs in one path and do some cosmic change.

0:35:08.080 --> 0:35:11.399
<v Speaker 1>Just as you said, that would really be hard. It does.

0:35:11.840 --> 0:35:15.640
<v Speaker 1>It does seem like in terms of the things that

0:35:15.680 --> 0:35:19.000
<v Speaker 1>have allowed these companies to grow at an extraordinary rate

0:35:19.320 --> 0:35:23.400
<v Speaker 1>are currently the very things that threaten, you know, to

0:35:23.520 --> 0:35:28.319
<v Speaker 1>be their undoing and so obviously liberal use of individual

0:35:28.480 --> 0:35:33.560
<v Speaker 1>data and is breaking norms regarding privacy has obviously allowed

0:35:33.640 --> 0:35:36.920
<v Speaker 1>a lot of these companies to grow, make incredible profits,

0:35:36.920 --> 0:35:40.600
<v Speaker 1>and grow extremely fast. Now those are the very things

0:35:40.640 --> 0:35:44.000
<v Speaker 1>that are causing people to freak out. What were some

0:35:44.120 --> 0:35:48.920
<v Speaker 1>examples of, as you said, some places they thrived for

0:35:48.960 --> 0:35:52.800
<v Speaker 1>a while, they staved off near collapse by doing something different,

0:35:52.840 --> 0:35:57.200
<v Speaker 1>by sort of recognizing that the existing trajectory was unsustainable.

0:35:57.680 --> 0:36:03.759
<v Speaker 1>What were some pivots that the successful entities did to

0:36:04.200 --> 0:36:07.719
<v Speaker 1>hold off on collapse a little while longer. Rulers are

0:36:07.840 --> 0:36:12.120
<v Speaker 1>very conscious of and when I say rulers, they always

0:36:12.120 --> 0:36:14.960
<v Speaker 1>think it's the king that does this, because that's the

0:36:14.960 --> 0:36:17.560
<v Speaker 1>guy recorded. But we know from Konquin there's a lot

0:36:17.600 --> 0:36:22.360
<v Speaker 1>of other people and economic advisors and economic agents. But

0:36:22.760 --> 0:36:25.719
<v Speaker 1>if they you know, they can see what's going on

0:36:26.360 --> 0:36:29.840
<v Speaker 1>below and its effect on them. And so you know,

0:36:30.000 --> 0:36:33.000
<v Speaker 1>decisions were made at the local level but also at

0:36:33.000 --> 0:36:37.560
<v Speaker 1>the higher level to respond. And uh, that's a very

0:36:37.600 --> 0:36:41.360
<v Speaker 1>specific decisions. You know, when they you dig its gigantic reservoir,

0:36:41.480 --> 0:36:45.640
<v Speaker 1>it takes an enormous amount of labor. It's a giant investment.

0:36:45.719 --> 0:36:48.600
<v Speaker 1>It's kind of a high risk investment. But you can

0:36:48.680 --> 0:36:52.560
<v Speaker 1>see there are water issues developing. So you go in

0:36:52.600 --> 0:36:57.400
<v Speaker 1>that direction, and the states that did that became very successful.

0:36:57.800 --> 0:37:01.759
<v Speaker 1>Now you just pinpoint it a real problem. And the

0:37:01.840 --> 0:37:04.560
<v Speaker 1>thing about these appage collapses where right at the peak

0:37:05.040 --> 0:37:08.960
<v Speaker 1>suddenly everything falls apart, those are the most dramatic ones.

0:37:09.000 --> 0:37:11.680
<v Speaker 1>Are not all like that. But one of the things

0:37:11.719 --> 0:37:15.000
<v Speaker 1>you just mentioned is what again, if this weren't confusing

0:37:15.080 --> 0:37:19.720
<v Speaker 1>enough to my colleagues, the strength slash weakness, The strength

0:37:19.800 --> 0:37:22.920
<v Speaker 1>of a civilization in that kind of collapse are the

0:37:23.120 --> 0:37:28.120
<v Speaker 1>very things that over time become weaknesses as the impact

0:37:28.160 --> 0:37:32.560
<v Speaker 1>of them develops more and more. And uh, those are

0:37:32.760 --> 0:37:35.680
<v Speaker 1>really hard to change because they look at it and

0:37:35.719 --> 0:37:38.040
<v Speaker 1>they say, as you just said, this is the key

0:37:38.080 --> 0:37:40.960
<v Speaker 1>to progress, This is the key to success. But again,

0:37:41.040 --> 0:37:44.320
<v Speaker 1>if some if some people start doing these other things

0:37:44.360 --> 0:37:47.520
<v Speaker 1>and they're successful at it, you won't have to you know,

0:37:47.560 --> 0:37:49.680
<v Speaker 1>you were mentioned. I mean there's lessons of collapse. It's

0:37:49.719 --> 0:37:53.399
<v Speaker 1>almost always finger shaking, you know, when you just go, oh, yes,

0:37:53.520 --> 0:37:55.600
<v Speaker 1>you guys, should you know you should stop doing that.

0:37:55.640 --> 0:37:57.879
<v Speaker 1>You should wear a hair shirt. It ain't gonna work.

0:37:58.080 --> 0:37:59.960
<v Speaker 1>And so that, you know, you have to be stick

0:38:00.000 --> 0:38:03.560
<v Speaker 1>accessible in some ways and then attract more people. But

0:38:03.719 --> 0:38:07.319
<v Speaker 1>it isn't going to be easy. Arthur. The last time

0:38:07.360 --> 0:38:09.759
<v Speaker 1>we had you on, we did we focused on this

0:38:09.840 --> 0:38:14.960
<v Speaker 1>idea of the collapse of civilizations and you were sort of,

0:38:15.600 --> 0:38:19.000
<v Speaker 1>I guess pessimistic about a lot of things. Um, what

0:38:19.040 --> 0:38:21.640
<v Speaker 1>do you think now? You know this is uh what

0:38:21.840 --> 0:38:26.000
<v Speaker 1>is it two or three years after the original podcast recording.

0:38:26.120 --> 0:38:29.120
<v Speaker 1>When you look at civilization or society, Now, what are

0:38:29.160 --> 0:38:31.400
<v Speaker 1>you seeing and how does it relate to your area

0:38:31.440 --> 0:38:35.640
<v Speaker 1>of expertise? Well, it's I'm doing this because you know,

0:38:35.719 --> 0:38:38.760
<v Speaker 1>I'm writing for these journals and being on this channel.

0:38:39.200 --> 0:38:42.080
<v Speaker 1>It doesn't help my career and academics. It's like, what

0:38:42.120 --> 0:38:45.960
<v Speaker 1>are you doing? These evil capitalists? But I think we

0:38:46.080 --> 0:38:49.000
<v Speaker 1>can I feel like we can make a difference because

0:38:49.040 --> 0:38:51.600
<v Speaker 1>people are listening to me. People are now and I

0:38:51.640 --> 0:38:54.040
<v Speaker 1>didn't really feel that. I felt it a little bit.

0:38:54.520 --> 0:38:59.320
<v Speaker 1>But the reaction has been quite interesting since that last show.

0:38:59.680 --> 0:39:02.920
<v Speaker 1>And um, and you know the Journal of of of

0:39:04.800 --> 0:39:08.800
<v Speaker 1>the Journal of Academy Management. We just submitted an article.

0:39:09.120 --> 0:39:12.240
<v Speaker 1>They had a doomsday issue. They have a special upcoming

0:39:12.640 --> 0:39:17.240
<v Speaker 1>doomsday issue, and it's like wow, and it's about negative

0:39:17.280 --> 0:39:21.880
<v Speaker 1>scenarios in grand schemes and how you know, how they

0:39:21.880 --> 0:39:24.200
<v Speaker 1>can ess. I'm curious to see what else comes in.

0:39:24.520 --> 0:39:26.839
<v Speaker 1>I think maybe we helped inspire that a little bit,

0:39:26.880 --> 0:39:30.200
<v Speaker 1>because of course those people listen to this show and

0:39:30.239 --> 0:39:33.000
<v Speaker 1>other things like it. But so I'm feeling a little

0:39:33.040 --> 0:39:36.000
<v Speaker 1>more optimistic. But you sound more optimistic than the last

0:39:36.000 --> 0:39:37.600
<v Speaker 1>time you were on the show. So maybe that's a

0:39:37.600 --> 0:39:40.399
<v Speaker 1>good place to end it on an optimistic note. For once,

0:39:41.000 --> 0:39:45.359
<v Speaker 1>Arthur Demerist. It's always fascinating to talk to you. We'll

0:39:45.440 --> 0:39:49.200
<v Speaker 1>have you back on again in three years, maybe after

0:39:49.239 --> 0:39:52.960
<v Speaker 1>the next election. Uh you know, if we're still around

0:39:53.400 --> 0:39:56.319
<v Speaker 1>in three years, if civilization is still around, we can't

0:39:56.320 --> 0:39:58.960
<v Speaker 1>wait to uh have you back. Really appreciate your joining.

0:39:59.520 --> 0:40:18.400
<v Speaker 1>Thank you, Thank you guys. Uh So Joe I found

0:40:18.440 --> 0:40:21.360
<v Speaker 1>that conversation fascinating, as always with Arthur. But I have

0:40:21.480 --> 0:40:25.160
<v Speaker 1>to say I had no idea that archaeological academia hated

0:40:25.280 --> 0:40:29.719
<v Speaker 1>us so much. Yeah, I didn't either, I thought like that,

0:40:30.000 --> 0:40:32.600
<v Speaker 1>but I think there is I don't know much much

0:40:32.600 --> 0:40:35.840
<v Speaker 1>about it academia, but I do think, uh, I do

0:40:36.040 --> 0:40:39.200
<v Speaker 1>sometimes get the impression that they look down upon anyone

0:40:39.440 --> 0:40:42.920
<v Speaker 1>whose ideas are able to be digested by the public.

0:40:43.000 --> 0:40:46.919
<v Speaker 1>Let's put it for the record, we like archaeological academia.

0:40:47.040 --> 0:40:48.440
<v Speaker 1>Do you ever? You know what I was thinking about

0:40:48.760 --> 0:40:51.960
<v Speaker 1>that conversation. It's like you could really tell all that

0:40:51.960 --> 0:40:54.480
<v Speaker 1>stuff from like shards of pottery. Yeah, you know what

0:40:54.560 --> 0:40:57.120
<v Speaker 1>I'm saying, right, So, one thing I found really fascinating

0:40:57.200 --> 0:40:59.200
<v Speaker 1>was when he was talking about con Quin and the

0:40:59.239 --> 0:41:02.560
<v Speaker 1>development of this sort of big office building and how

0:41:02.600 --> 0:41:05.480
<v Speaker 1>you could see that the space allocated to royalty got

0:41:05.520 --> 0:41:11.319
<v Speaker 1>progressively smaller as their legitimacy changed or deteriorated. Yeah. And

0:41:11.360 --> 0:41:14.840
<v Speaker 1>I love this idea of the city sort of building

0:41:14.880 --> 0:41:17.919
<v Speaker 1>monument to their trading partners culture. And I think that's

0:41:17.920 --> 0:41:21.400
<v Speaker 1>that feels very modern as a phenomenon. Or you like,

0:41:21.719 --> 0:41:24.120
<v Speaker 1>go to Las Vegas and there's obviously all kinds of

0:41:24.160 --> 0:41:27.680
<v Speaker 1>things that are built, like specifically with Chinese tourists in mind,

0:41:28.120 --> 0:41:33.480
<v Speaker 1>things like that where trade is certainly becomes the conduit

0:41:33.520 --> 0:41:36.120
<v Speaker 1>for ideas, for better or worse. And in some cases

0:41:36.160 --> 0:41:39.359
<v Speaker 1>that's good, but in other cases you could see how

0:41:39.360 --> 0:41:41.160
<v Speaker 1>that could eventually become a problem, right, and you could

0:41:41.200 --> 0:41:44.840
<v Speaker 1>see how society would sort of eventually maybe revolt against

0:41:44.840 --> 0:41:47.120
<v Speaker 1>that idea or that change. But I think the most

0:41:47.120 --> 0:41:50.720
<v Speaker 1>disturbing aspect of these conversations that we end up having

0:41:50.800 --> 0:41:54.360
<v Speaker 1>with Arthur is the notion of societies or civilizations or

0:41:54.480 --> 0:41:57.480
<v Speaker 1>entities thinking that they're doing the right thing, but then

0:41:57.719 --> 0:42:00.480
<v Speaker 1>just going about it in the wrong way or getting

0:42:00.520 --> 0:42:03.759
<v Speaker 1>it wrong, and then causing their own collapse. Well, you

0:42:03.760 --> 0:42:05.319
<v Speaker 1>know what I was gonna say that I didn't find

0:42:05.360 --> 0:42:10.600
<v Speaker 1>to be disturbing, is this idea that to stave off collapse.

0:42:11.080 --> 0:42:14.440
<v Speaker 1>What's not needed for someone to say like, oh, we're collapsing,

0:42:14.440 --> 0:42:16.680
<v Speaker 1>we got to do something about this, per se, but

0:42:16.840 --> 0:42:20.319
<v Speaker 1>rather for a new success model to emerge, and so

0:42:20.400 --> 0:42:22.480
<v Speaker 1>that the way to stave off collapse is not just

0:42:22.520 --> 0:42:24.560
<v Speaker 1>to reverse what you're doing or to stop what you're doing,

0:42:24.920 --> 0:42:28.400
<v Speaker 1>but to take a take a totally different turn and

0:42:28.480 --> 0:42:33.520
<v Speaker 1>to show people that some other way of organizing society,

0:42:33.640 --> 0:42:36.680
<v Speaker 1>some other way of farming, some other way of creating

0:42:36.680 --> 0:42:39.879
<v Speaker 1>a product, whatever it is, can thrive. So it's kind

0:42:39.920 --> 0:42:44.239
<v Speaker 1>of a hopeful idea just that success could be contagious

0:42:44.239 --> 0:42:47.479
<v Speaker 1>and replicable once someone shows the way, right, you don't

0:42:47.480 --> 0:42:50.480
<v Speaker 1>have to convince people that this is necessarily the right

0:42:50.480 --> 0:42:52.880
<v Speaker 1>thing to do, because it just sort of unfolds and

0:42:52.960 --> 0:42:56.600
<v Speaker 1>becomes obvious in a way. All right, Well, on that

0:42:56.680 --> 0:43:00.120
<v Speaker 1>happy note again, this has been another edition of the

0:43:00.120 --> 0:43:02.920
<v Speaker 1>All Thoughts podcast. I'm Tracy Alloway. You can follow me

0:43:03.040 --> 0:43:06.040
<v Speaker 1>on Twitter at Tracy Alloway, and I'm Joe wi Isn't Thal.

0:43:06.120 --> 0:43:09.000
<v Speaker 1>You can follow me on Twitter at the Stalwart. And

0:43:09.080 --> 0:43:12.880
<v Speaker 1>you should follow our producer on Twitter, Laura Carlson. She's

0:43:13.000 --> 0:43:15.759
<v Speaker 1>at Laura M. Carlson. And check out all of the

0:43:15.800 --> 0:43:20.839
<v Speaker 1>Bloomberg podcasts on Twitter at the handle at podcasts. Thanks

0:43:20.880 --> 0:43:21.360
<v Speaker 1>for listening.