1 00:00:00,320 --> 00:00:02,280 Speaker 1: You get to that point where you are standing on 2 00:00:02,320 --> 00:00:04,880 Speaker 1: the edge and you feel like there is no possible 3 00:00:04,920 --> 00:00:07,480 Speaker 1: way that you can get out of the situation. Rest 4 00:00:07,480 --> 00:00:09,960 Speaker 1: assured you can't, and it's just a function of taking 5 00:00:09,960 --> 00:00:14,240 Speaker 1: a step back, taking a deep breath, realizing that you 6 00:00:14,280 --> 00:00:17,920 Speaker 1: are still there, You're still breathing. That fact, in and 7 00:00:17,960 --> 00:00:20,000 Speaker 1: of itself means you're going to be smart enough and 8 00:00:20,040 --> 00:00:35,840 Speaker 1: you can find a way to get through the problem. 9 00:00:35,880 --> 00:00:38,960 Speaker 2: Hey, Hurdlers, Emily about it here Popping into your feed 10 00:00:39,080 --> 00:00:43,320 Speaker 2: with episode one oh five of Hurdle, a wellness focused 11 00:00:43,320 --> 00:00:46,199 Speaker 2: podcast where I sit down with inspiring individuals to talk 12 00:00:46,240 --> 00:00:48,640 Speaker 2: about everything from their big wins to how they've gotten 13 00:00:48,680 --> 00:00:51,920 Speaker 2: through some of life's toughest moments. On the show, you 14 00:00:51,960 --> 00:00:56,480 Speaker 2: can expect vulnerability, motivation, and candid discussions with everyone from 15 00:00:56,520 --> 00:00:59,840 Speaker 2: top athletes to aspiring entrepreneurs on what it really dates 16 00:01:00,000 --> 00:01:03,800 Speaker 2: and follow your passions. My mission is simple to inspire 17 00:01:03,880 --> 00:01:07,240 Speaker 2: you to be your best self, move with intention, and 18 00:01:07,400 --> 00:01:11,960 Speaker 2: have some fun along the way. Today, I am excited 19 00:01:11,959 --> 00:01:14,640 Speaker 2: to bring you my conversation with Eric Gladder. He is 20 00:01:14,680 --> 00:01:19,080 Speaker 2: the CEO and co founder of power dot Now. A 21 00:01:19,120 --> 00:01:22,280 Speaker 2: few weeks back, I posted a photo of me hanging 22 00:01:22,280 --> 00:01:25,640 Speaker 2: out using my power Dot and got a lot of feedback, 23 00:01:25,720 --> 00:01:27,920 Speaker 2: so I thought it would be smart to have Eric 24 00:01:27,959 --> 00:01:30,960 Speaker 2: on the show talk to him about his backstory, which 25 00:01:30,959 --> 00:01:33,320 Speaker 2: includes a ton of insight into the importance of being 26 00:01:33,360 --> 00:01:36,520 Speaker 2: resilient as a new entrepreneur, and really help hurdlers get 27 00:01:36,520 --> 00:01:40,320 Speaker 2: a better understanding on the smart electric muscle stimulator device, 28 00:01:40,440 --> 00:01:43,440 Speaker 2: get another really awesome tool you can use from the 29 00:01:43,480 --> 00:01:46,399 Speaker 2: comfort of your own home. Super important right now to 30 00:01:46,480 --> 00:01:50,120 Speaker 2: strengthen your body, to help recover and do so much more. 31 00:01:50,360 --> 00:01:52,440 Speaker 2: I'm also excited to have this conversation with Eric on 32 00:01:52,480 --> 00:01:55,000 Speaker 2: the feed because I've had the opportunity to sit down 33 00:01:55,240 --> 00:01:58,040 Speaker 2: with some other big players in the recovery space, whether 34 00:01:58,080 --> 00:02:02,080 Speaker 2: that's Gelai Jacobs from Normatech or doctor Jason Worsland from Farragon. 35 00:02:02,120 --> 00:02:04,200 Speaker 2: I'll like to both of those conversations in the show 36 00:02:04,200 --> 00:02:06,880 Speaker 2: notes to this episode, and so I'm just trying to 37 00:02:06,920 --> 00:02:09,440 Speaker 2: do the best I can to offer you guys up 38 00:02:09,480 --> 00:02:12,440 Speaker 2: the information that you need to make informed decisions on 39 00:02:12,520 --> 00:02:16,080 Speaker 2: how to best take care of your body. Before we 40 00:02:16,120 --> 00:02:18,280 Speaker 2: get into the show today, a quick shout out to 41 00:02:18,360 --> 00:02:22,440 Speaker 2: my sponsor Athletic Greens. I have been a long time 42 00:02:22,720 --> 00:02:25,360 Speaker 2: fan of Athletic Greens a greens cutter that contains the 43 00:02:25,400 --> 00:02:29,240 Speaker 2: antioxidant equivalent of twelve servings of fruits and vegetables, as 44 00:02:29,280 --> 00:02:34,240 Speaker 2: well as probiotics, probiotics, adapta gens, and superfoods. I feel 45 00:02:34,280 --> 00:02:36,760 Speaker 2: like adding it to my morning routine was one of 46 00:02:36,760 --> 00:02:41,280 Speaker 2: the first steps I took toward really prioritizing my nutrition 47 00:02:41,680 --> 00:02:46,040 Speaker 2: and focusing on fueling my body with better for You picks. 48 00:02:46,240 --> 00:02:49,560 Speaker 2: With that said, I was really hesitant at first. I 49 00:02:49,600 --> 00:02:53,120 Speaker 2: have never, ever, ever, ever been a fan of green juices. 50 00:02:53,200 --> 00:02:56,359 Speaker 2: I hate that grassy taste. But the great thing about 51 00:02:56,400 --> 00:02:59,920 Speaker 2: Athletic Greens, to my excitement, is that it has no 52 00:03:00,000 --> 00:03:03,000 Speaker 2: none of that. It's sweet and enjoyable, and the fact 53 00:03:03,080 --> 00:03:07,000 Speaker 2: that it's this delicious and I'm getting so much goodness 54 00:03:07,000 --> 00:03:11,240 Speaker 2: for my body makes it an absolute no brainer. Sometimes 55 00:03:11,240 --> 00:03:14,800 Speaker 2: it can be really hard to implement positive changes into 56 00:03:14,840 --> 00:03:17,240 Speaker 2: your routine because they are just that. It's a change, 57 00:03:17,280 --> 00:03:19,240 Speaker 2: and change can be a little bit scary. But this 58 00:03:19,680 --> 00:03:23,440 Speaker 2: is a simple thing that you can do starting asap, 59 00:03:23,919 --> 00:03:26,280 Speaker 2: to give back to yourself, and I think that is 60 00:03:26,440 --> 00:03:30,520 Speaker 2: pretty rad. Athletic Greens is offering hurdle listeners an awesome deal. 61 00:03:30,680 --> 00:03:34,960 Speaker 2: It's twenty travel packs a seventy nine dollars value, absolutely 62 00:03:35,000 --> 00:03:38,000 Speaker 2: free with your first purchase. Just head on over to 63 00:03:38,040 --> 00:03:43,320 Speaker 2: Athleticgreens dot com slash kurdle again. That's Athleticgreens dot com 64 00:03:43,360 --> 00:03:49,600 Speaker 2: slash Kurdle to get yours today, No code necessary. As always, 65 00:03:49,720 --> 00:03:51,520 Speaker 2: you know the drill. Reach out to me on social 66 00:03:51,560 --> 00:03:54,400 Speaker 2: media to say hi. It's at Hurdle podcast and at 67 00:03:54,440 --> 00:03:56,720 Speaker 2: Emily a Body. If you have a hurdle moment of 68 00:03:56,760 --> 00:03:58,720 Speaker 2: your own to share, you just want to say hi, 69 00:03:59,400 --> 00:04:02,800 Speaker 2: I love connecting with you, so email me. It's Emily 70 00:04:02,920 --> 00:04:06,640 Speaker 2: at Hurdle dot us. One last thing, power dot is 71 00:04:06,720 --> 00:04:10,800 Speaker 2: offering Hurdle listeners an exclusive deal. It's twenty percent off 72 00:04:10,960 --> 00:04:13,200 Speaker 2: for a limited time, So head on over to power 73 00:04:13,240 --> 00:04:16,040 Speaker 2: dot dot com. Use the code Hurdle at checkout for 74 00:04:16,080 --> 00:04:19,080 Speaker 2: twenty percent off to snag one of your own today. Again, 75 00:04:19,080 --> 00:04:22,680 Speaker 2: that's Hurdle at checkout at power dot dot com. With that, 76 00:04:23,760 --> 00:04:35,640 Speaker 2: let's get to hurdling today. I am sitting down with 77 00:04:36,000 --> 00:04:40,599 Speaker 2: Eric Gladder. He's the co founder and CEO of power Dot. Hey, Eric, 78 00:04:40,600 --> 00:04:41,120 Speaker 2: how you doing. 79 00:04:41,320 --> 00:04:41,920 Speaker 3: How's it going? 80 00:04:42,279 --> 00:04:45,320 Speaker 2: It is good? It is good. I feel like it's 81 00:04:45,320 --> 00:04:48,320 Speaker 2: so interesting. You start conversations these days, and how are 82 00:04:48,400 --> 00:04:51,600 Speaker 2: you or how's it going is such like a loaded question. 83 00:04:52,120 --> 00:04:55,240 Speaker 3: Uh, it's all in perspective. 84 00:04:54,800 --> 00:04:57,320 Speaker 2: Right, it's a home perspective. Well, thank you so much 85 00:04:57,520 --> 00:04:59,720 Speaker 2: for taking the time to hop on with me today. 86 00:04:59,760 --> 00:05:03,320 Speaker 2: The first thing that I want to do is break 87 00:05:03,520 --> 00:05:07,080 Speaker 2: down exactly what power dot is. So for someone who's 88 00:05:07,120 --> 00:05:10,360 Speaker 2: never heard of it before, let's break it down. 89 00:05:10,520 --> 00:05:10,839 Speaker 3: Sure. 90 00:05:11,040 --> 00:05:14,679 Speaker 1: So we actually came from the medical device world, myself 91 00:05:14,720 --> 00:05:17,360 Speaker 1: and my team, and effectively what we did was we 92 00:05:17,360 --> 00:05:20,880 Speaker 1: were working in kind of the neuromuscular stimulation space. And 93 00:05:20,960 --> 00:05:25,920 Speaker 1: what neuromuscular stimulation is is taking electric signals and firing 94 00:05:25,960 --> 00:05:28,839 Speaker 1: them into your muscles for all sorts of reasons, everything 95 00:05:28,920 --> 00:05:36,760 Speaker 1: from re education of the muscle, post surgery, recovery, wound healing, 96 00:05:36,800 --> 00:05:38,520 Speaker 1: and all sorts of things. And so when you get 97 00:05:38,520 --> 00:05:40,920 Speaker 1: those muscles to work, all sorts of things can happen. 98 00:05:40,960 --> 00:05:43,200 Speaker 1: And so what we've done is we've just built a 99 00:05:43,200 --> 00:05:45,960 Speaker 1: better vehicle by which to do it and deliver that 100 00:05:46,040 --> 00:05:48,680 Speaker 1: therapy to more people and make it more accessible to 101 00:05:48,720 --> 00:05:50,600 Speaker 1: more people at a better price. And then we're also 102 00:05:50,640 --> 00:05:53,640 Speaker 1: working on kind of a medical platform that allows that 103 00:05:53,680 --> 00:05:55,599 Speaker 1: therapy to get to more people, whether or not they're 104 00:05:55,640 --> 00:05:57,880 Speaker 1: in and out of a clinic. So really trying to 105 00:05:57,920 --> 00:06:00,360 Speaker 1: create we're calling therapy as a service, which is a 106 00:06:00,400 --> 00:06:02,799 Speaker 1: remote therapy that could be administered anywhere in the world. 107 00:06:03,080 --> 00:06:06,760 Speaker 2: So why does the average person or why should the 108 00:06:06,880 --> 00:06:10,080 Speaker 2: average person care about neuromuscular therapy. 109 00:06:11,200 --> 00:06:14,000 Speaker 1: Look, we're all built in muscles. Our musco of skeletal 110 00:06:14,080 --> 00:06:17,040 Speaker 1: nature is that we move every day, and we all 111 00:06:17,080 --> 00:06:19,120 Speaker 1: have one vehicle that gets us from point A to 112 00:06:19,160 --> 00:06:21,680 Speaker 1: point B, and and we're all kind of on one journey. 113 00:06:21,720 --> 00:06:24,599 Speaker 1: And that vehicle needs to allow you to move forward 114 00:06:24,640 --> 00:06:28,000 Speaker 1: unapologetically and allows you to have to be able to 115 00:06:28,040 --> 00:06:30,839 Speaker 1: achieve your goals so effectively. If your body is not 116 00:06:30,880 --> 00:06:34,479 Speaker 1: feeling good or your muscles aren't firing appropriately, it typically 117 00:06:34,520 --> 00:06:37,160 Speaker 1: has an effect on the way that you move throughout 118 00:06:37,160 --> 00:06:38,720 Speaker 1: the rest of your day. You know, I'll give you 119 00:06:38,760 --> 00:06:41,919 Speaker 1: an example. If you woke up with back pain this morning, 120 00:06:41,960 --> 00:06:44,479 Speaker 1: it's the first thing you thought about, and typically what 121 00:06:44,600 --> 00:06:47,040 Speaker 1: ends up happening is that becomes kind of the precursor 122 00:06:47,080 --> 00:06:49,279 Speaker 1: for how you perceive your day. You've had you always 123 00:06:49,320 --> 00:06:51,760 Speaker 1: have that nagging pain, or you know you've got the 124 00:06:51,839 --> 00:06:55,159 Speaker 1: pinch satic nerve where you've got that shoulder issue, or 125 00:06:55,600 --> 00:06:57,560 Speaker 1: you know you've got some imbalance of your body. I mean, 126 00:06:58,000 --> 00:07:01,520 Speaker 1: your body is the structure by which you're traveling and 127 00:07:01,600 --> 00:07:05,440 Speaker 1: traveling through this life. And so effectively, if your body 128 00:07:05,480 --> 00:07:07,960 Speaker 1: is firing and your muscles are firing, you're gonna feel better, 129 00:07:08,000 --> 00:07:11,040 Speaker 1: You're going to perform better. And that usually translates into 130 00:07:12,320 --> 00:07:14,280 Speaker 1: all of your interactions with people, whether or not in 131 00:07:14,320 --> 00:07:17,160 Speaker 1: a business relationship, whether or not you're with your kids, 132 00:07:17,240 --> 00:07:20,400 Speaker 1: your wife, your significant other, whatever. If you think about it, 133 00:07:20,480 --> 00:07:22,640 Speaker 1: you know like if I've got back pain, I can't 134 00:07:22,640 --> 00:07:25,160 Speaker 1: lift up my six year old son, you know that 135 00:07:25,200 --> 00:07:28,360 Speaker 1: interaction has been impeded by the fact that my muscles 136 00:07:28,400 --> 00:07:32,400 Speaker 1: haven't been firing appropriately. So really, your foundation is your body, 137 00:07:32,760 --> 00:07:34,800 Speaker 1: and so what we're what we really focus on, is 138 00:07:34,960 --> 00:07:38,480 Speaker 1: utilizing neuromuscular stimulation to get your body to fire appropriately 139 00:07:38,960 --> 00:07:44,400 Speaker 1: and reduce pain and all sorts of biomechanic mechanisms that 140 00:07:44,440 --> 00:07:47,000 Speaker 1: can allow your foundation to perform it its best. 141 00:07:47,520 --> 00:07:51,280 Speaker 2: Okay, so what does that look like? Then? I open 142 00:07:51,320 --> 00:07:53,880 Speaker 2: a box. I have a power dot device. How does 143 00:07:53,920 --> 00:07:54,400 Speaker 2: that thing work? 144 00:07:54,480 --> 00:07:55,920 Speaker 1: Well, I can tell you what it used to look like. 145 00:07:56,000 --> 00:07:58,080 Speaker 1: And now what it looked like very very different. What 146 00:07:58,080 --> 00:08:00,720 Speaker 1: it used to look like was, you know, device that 147 00:08:00,840 --> 00:08:03,840 Speaker 1: looked antiquated usually had a series of cables on it. 148 00:08:03,960 --> 00:08:06,360 Speaker 1: In fact, we used to work with a couple athletes 149 00:08:06,720 --> 00:08:08,880 Speaker 1: and we used to have the devices that had cables 150 00:08:08,880 --> 00:08:10,960 Speaker 1: on it, and they would get on planes and I 151 00:08:10,960 --> 00:08:13,440 Speaker 1: don't need to tell you post nine to eleven. You know, 152 00:08:13,440 --> 00:08:15,640 Speaker 1: having a bunch of cables on your body isn't necessarily 153 00:08:15,680 --> 00:08:17,120 Speaker 1: the way you want to look when you're sitting on 154 00:08:17,160 --> 00:08:20,080 Speaker 1: a plane trying to recover. But they used to be 155 00:08:20,280 --> 00:08:23,360 Speaker 1: very clunky and really two dimensional. And so what we've 156 00:08:23,360 --> 00:08:26,920 Speaker 1: done is we've really simplified the process. We've created an 157 00:08:26,920 --> 00:08:30,480 Speaker 1: intuitive app that is now talking to other third party apps, 158 00:08:30,480 --> 00:08:33,680 Speaker 1: so we can take data and aggregated about the actual 159 00:08:33,800 --> 00:08:36,360 Speaker 1: user and we can actually administer therapy that's specific to 160 00:08:36,400 --> 00:08:39,240 Speaker 1: the user based on their activity or inactivity of the day. 161 00:08:39,800 --> 00:08:42,640 Speaker 1: And you know, we've made it smaller, so we've effectively 162 00:08:42,679 --> 00:08:44,600 Speaker 1: made the device. What used to be a device that 163 00:08:44,679 --> 00:08:47,000 Speaker 1: weighed close to a half pound, now we've got two 164 00:08:47,000 --> 00:08:49,760 Speaker 1: little pucks that weigh about mounts. They can fit into 165 00:08:49,880 --> 00:08:53,559 Speaker 1: any bag, any backpack, any rucksack. You know, very very 166 00:08:53,600 --> 00:08:55,920 Speaker 1: portable and then you use your phone to basically control 167 00:08:55,960 --> 00:08:59,120 Speaker 1: the therapy. And we're building on that platform every day. 168 00:09:00,320 --> 00:09:03,079 Speaker 2: So awesome. I can tell you that I've been using 169 00:09:03,400 --> 00:09:06,080 Speaker 2: that power Dot for quite some time now. I just 170 00:09:06,280 --> 00:09:11,360 Speaker 2: opened my new duo and you're right, it looks completely streamlined. 171 00:09:11,400 --> 00:09:15,440 Speaker 2: It's super lightweight and super user friendly. I mean, I 172 00:09:15,480 --> 00:09:19,680 Speaker 2: think that that is probably the best development that is happening, 173 00:09:19,800 --> 00:09:23,160 Speaker 2: not just with powered Up but across the industry, is 174 00:09:23,200 --> 00:09:25,840 Speaker 2: the user friendly nature of a lot of the apps 175 00:09:25,880 --> 00:09:28,440 Speaker 2: that are being built to make consumers at home feel 176 00:09:28,440 --> 00:09:31,280 Speaker 2: like they can use this technology and you don't need 177 00:09:31,320 --> 00:09:33,640 Speaker 2: to be a data scientist to figure it all out. 178 00:09:34,200 --> 00:09:37,240 Speaker 1: And and and really that is part of the DNA 179 00:09:37,440 --> 00:09:40,560 Speaker 1: of you know, there's always going to be a need 180 00:09:40,640 --> 00:09:44,120 Speaker 1: for that medical side of things and the advice from 181 00:09:44,480 --> 00:09:48,120 Speaker 1: you know, those trained and physicians, caregivers and athletic trainers. 182 00:09:48,520 --> 00:09:51,560 Speaker 1: But really, you know, in a world where you know, 183 00:09:51,640 --> 00:09:54,520 Speaker 1: everyone's out kind of on their own path and learning 184 00:09:54,520 --> 00:09:57,240 Speaker 1: about what's best for them, you know, the idea that 185 00:09:57,280 --> 00:09:59,560 Speaker 1: you can actually now go research some of your symptoms 186 00:09:59,559 --> 00:10:01,400 Speaker 1: and look at these things. And we're by no means 187 00:10:01,440 --> 00:10:05,200 Speaker 1: saying we want you to prescribe your own therapy. But 188 00:10:05,640 --> 00:10:08,520 Speaker 1: really there's been in the last fifteen years, I would say, 189 00:10:08,520 --> 00:10:12,320 Speaker 1: there's been this transition and way consumers are learning. They're 190 00:10:12,360 --> 00:10:17,040 Speaker 1: taking more control of their health. They're making their own 191 00:10:17,040 --> 00:10:19,760 Speaker 1: decisions rather than just being told, hey, this is what 192 00:10:19,800 --> 00:10:22,719 Speaker 1: you do. And so that was really the DNA of 193 00:10:23,160 --> 00:10:25,280 Speaker 1: of why we created the product. It was we want 194 00:10:25,320 --> 00:10:30,199 Speaker 1: to empower the consumer, the patient, the athlete to understand 195 00:10:30,240 --> 00:10:33,000 Speaker 1: their bodies because at the end of the day, everybody 196 00:10:33,080 --> 00:10:36,760 Speaker 1: is different and literally, I mean every particular body is different, 197 00:10:37,080 --> 00:10:40,280 Speaker 1: and so being able to know more about what your 198 00:10:40,320 --> 00:10:43,280 Speaker 1: issues are and then being able to apply some self 199 00:10:43,320 --> 00:10:46,320 Speaker 1: care in both a consumer and medical setting was just 200 00:10:46,360 --> 00:10:49,000 Speaker 1: a way we saw technology leaning and we really wanted 201 00:10:49,040 --> 00:10:51,560 Speaker 1: to empower the end user to take that control back 202 00:10:52,640 --> 00:10:53,120 Speaker 1: for sure. 203 00:10:53,240 --> 00:10:57,120 Speaker 2: Okay, so talk to me a little bit about your backstory. 204 00:10:57,200 --> 00:10:59,560 Speaker 2: Where are you from? Where did you start out? 205 00:10:59,800 --> 00:11:02,760 Speaker 1: So I grew up in the and and basically when 206 00:11:02,760 --> 00:11:06,280 Speaker 1: Silicon Valley was just Orchards, which I probably just dated 207 00:11:06,360 --> 00:11:08,360 Speaker 1: myself a little bit. I'm not actually that old, but 208 00:11:09,160 --> 00:11:11,959 Speaker 1: was there kind of when Silicon Valley was pre Silicon Valley. 209 00:11:12,640 --> 00:11:15,400 Speaker 1: You know, my father, I grew up in a family 210 00:11:15,480 --> 00:11:18,199 Speaker 1: of I had two older brothers, one was biological, one 211 00:11:18,280 --> 00:11:21,600 Speaker 1: was adopted. I was the youngest, so, you know, speaking 212 00:11:21,640 --> 00:11:23,520 Speaker 1: of hurdles, the first hurdle I had to get over 213 00:11:23,679 --> 00:11:26,520 Speaker 1: was first guy to the table to get food, to 214 00:11:26,520 --> 00:11:28,880 Speaker 1: compete with my brothers. We were all athletes, and so 215 00:11:29,720 --> 00:11:32,840 Speaker 1: middle school and high school was constantly a competition of 216 00:11:33,480 --> 00:11:35,600 Speaker 1: you know, three boys, a lot of testoster in the house, 217 00:11:35,640 --> 00:11:38,800 Speaker 1: and and you know, being the youngest, I certainly had 218 00:11:38,800 --> 00:11:41,840 Speaker 1: my moments, but it, you know, it kind of challenged 219 00:11:41,880 --> 00:11:44,720 Speaker 1: me to to be highly competitive with my two brothers 220 00:11:44,720 --> 00:11:48,520 Speaker 1: and really worked towards that. But grew up in a 221 00:11:48,520 --> 00:11:50,720 Speaker 1: family my dad was always in the startup world, and 222 00:11:50,840 --> 00:11:56,839 Speaker 1: especially specifically in technology. He was someone that grew up 223 00:11:57,480 --> 00:12:00,000 Speaker 1: he became successful, but he grew up in South Dakota, 224 00:12:00,920 --> 00:12:03,280 Speaker 1: you know, literally sharing a couple of pairs of pants 225 00:12:03,280 --> 00:12:05,400 Speaker 1: with his two brothers. So he grew up you know, 226 00:12:05,559 --> 00:12:09,559 Speaker 1: very very humble. You know, My grandparents were My grandfather 227 00:12:09,640 --> 00:12:12,400 Speaker 1: was a World War two vet. My grandmother was very 228 00:12:12,480 --> 00:12:14,920 Speaker 1: much to stay at home, so by no means was 229 00:12:15,040 --> 00:12:17,120 Speaker 1: you know, my father come from a privileged life, but 230 00:12:17,360 --> 00:12:18,720 Speaker 1: you know, he came from a place where he had 231 00:12:18,720 --> 00:12:20,880 Speaker 1: to work serve two tours in Vietnam and then came 232 00:12:20,920 --> 00:12:23,760 Speaker 1: back and you know, started getting into business. And so 233 00:12:24,040 --> 00:12:26,200 Speaker 1: when my brothers and I were growing up, you know, 234 00:12:26,240 --> 00:12:28,280 Speaker 1: my father really wanted to instill in us that, you know, 235 00:12:28,320 --> 00:12:30,640 Speaker 1: you don't just get to be placed somewhere. You have 236 00:12:30,679 --> 00:12:32,840 Speaker 1: to earn your way to the top. And so, you know, 237 00:12:33,040 --> 00:12:35,800 Speaker 1: some of my fondest memories growing up or my brothers 238 00:12:35,800 --> 00:12:37,600 Speaker 1: and I working in the warehouses at some of my 239 00:12:37,679 --> 00:12:39,800 Speaker 1: dad's places, saying you know, hey, you guys got to 240 00:12:39,840 --> 00:12:41,040 Speaker 1: do this box and you got to do this, you 241 00:12:41,080 --> 00:12:42,319 Speaker 1: gotta do that, and so we had to kind of 242 00:12:42,360 --> 00:12:44,320 Speaker 1: work our way up. We all thought it was fun 243 00:12:44,320 --> 00:12:46,520 Speaker 1: and games, but you know, those were some really important 244 00:12:46,600 --> 00:12:47,400 Speaker 1: lessons growing up. 245 00:12:47,400 --> 00:12:49,560 Speaker 3: It's not you. You're not just giving things. You got 246 00:12:49,600 --> 00:12:50,160 Speaker 3: to earn them. 247 00:12:50,400 --> 00:12:52,560 Speaker 1: And so all three of my brothers, all my other 248 00:12:52,600 --> 00:12:54,520 Speaker 1: two brothers, and I it was kind of a lesson 249 00:12:54,520 --> 00:12:56,559 Speaker 1: that we learned. It was like, hey, you want to 250 00:12:56,600 --> 00:12:59,240 Speaker 1: go do something, you know, go figure it out, Go 251 00:12:59,320 --> 00:13:00,760 Speaker 1: take the pieces and take the risk. 252 00:13:00,840 --> 00:13:01,800 Speaker 3: And you know, it's interesting. 253 00:13:01,840 --> 00:13:04,600 Speaker 1: My father always apologizes to my wife and I have 254 00:13:04,720 --> 00:13:07,440 Speaker 1: to too, but he basically says, I apologize, I gave 255 00:13:07,480 --> 00:13:11,040 Speaker 1: your husband, the startup bug, and you know, I know 256 00:13:11,080 --> 00:13:13,480 Speaker 1: a lot of the folks that you've interviewed before, and 257 00:13:13,600 --> 00:13:15,640 Speaker 1: you know, there's a certain DNA to it. Just like 258 00:13:15,679 --> 00:13:19,480 Speaker 1: I could never work in say, pediatric oncology, just because 259 00:13:19,480 --> 00:13:22,600 Speaker 1: it would destroy me emotionally to work with kids that 260 00:13:22,679 --> 00:13:24,760 Speaker 1: have those issues. It takes a very special person to 261 00:13:24,800 --> 00:13:27,760 Speaker 1: do it. You know, the startup world and going out 262 00:13:27,760 --> 00:13:31,000 Speaker 1: and taking big risks is not for everybody. You know, 263 00:13:31,080 --> 00:13:33,520 Speaker 1: It's effectively one of those things like you have to 264 00:13:33,600 --> 00:13:36,079 Speaker 1: be tough as nails and you have to have the 265 00:13:36,120 --> 00:13:38,000 Speaker 1: SAMD because I can tell you like there are days 266 00:13:38,040 --> 00:13:42,679 Speaker 1: where you are elated with everything going on. No one 267 00:13:42,679 --> 00:13:45,360 Speaker 1: can touch you, You've got your Superman cape on. But 268 00:13:45,720 --> 00:13:47,800 Speaker 1: you know for every one of those, there's ten where 269 00:13:47,800 --> 00:13:50,920 Speaker 1: you're just like, I'm getting destroyed. My life is about 270 00:13:50,960 --> 00:13:54,080 Speaker 1: to fall apart. I'm you know, financially about to be ruined. 271 00:13:54,120 --> 00:13:56,600 Speaker 1: And and that is a very real roller coaster that 272 00:13:56,640 --> 00:13:59,240 Speaker 1: you can talk to almost any entrepreneur about. It exists. 273 00:13:59,280 --> 00:14:01,800 Speaker 1: It's real. It takes a lot of sand, but with 274 00:14:01,880 --> 00:14:05,120 Speaker 1: that sand, you build a lot of character. And fortunately 275 00:14:05,160 --> 00:14:07,120 Speaker 1: I kind of grew up with you know, like I said, 276 00:14:07,120 --> 00:14:12,200 Speaker 1: two brothers and effectively, you know, growing up in that 277 00:14:12,360 --> 00:14:15,240 Speaker 1: environment and being constantly challenged, I think was something that 278 00:14:15,440 --> 00:14:18,800 Speaker 1: only you know through gasoline on that fire to go 279 00:14:18,840 --> 00:14:21,200 Speaker 1: out and take every challenge and try to and try 280 00:14:21,280 --> 00:14:22,120 Speaker 1: to overcome it. 281 00:14:22,080 --> 00:14:26,760 Speaker 2: For sure. So you have that really nurturing entrepreneurial environment 282 00:14:27,120 --> 00:14:30,280 Speaker 2: growing up, and where are you off to college? 283 00:14:31,080 --> 00:14:33,920 Speaker 1: So I actually ended up going to University of Oregon 284 00:14:34,120 --> 00:14:36,920 Speaker 1: for a short stint. I wanted to play football. That 285 00:14:36,960 --> 00:14:39,160 Speaker 1: was in ninety four when they went to the Rose Bowl. 286 00:14:40,080 --> 00:14:42,320 Speaker 1: They did go to the Rose Bowl, and chances for 287 00:14:42,360 --> 00:14:44,400 Speaker 1: playing football changed a little bit, and I had a 288 00:14:44,400 --> 00:14:46,600 Speaker 1: couple of people that knew that I got that got injured, 289 00:14:46,600 --> 00:14:49,400 Speaker 1: and so I focused. I changed my focus. I said, 290 00:14:49,400 --> 00:14:51,840 Speaker 1: you know, I wanted to go focus on education. So 291 00:14:51,880 --> 00:14:54,520 Speaker 1: I transferred down to University of San Diego, which is 292 00:14:54,560 --> 00:14:57,320 Speaker 1: a small private school down here where I live now 293 00:14:57,320 --> 00:15:00,360 Speaker 1: in San Diego. It was very different than kind of 294 00:15:00,360 --> 00:15:02,280 Speaker 1: the University of Oregon, where you had four hundred people 295 00:15:02,320 --> 00:15:02,760 Speaker 1: in a class. 296 00:15:02,840 --> 00:15:05,200 Speaker 3: This was very different. You had twenty five people per class. 297 00:15:05,200 --> 00:15:09,320 Speaker 1: So I hate to say it was an automatic compliance 298 00:15:09,360 --> 00:15:11,840 Speaker 1: because if you weren't there, there was a seat missing. 299 00:15:11,920 --> 00:15:14,160 Speaker 1: It was very visible. So it kind of forced you 300 00:15:14,240 --> 00:15:16,480 Speaker 1: to to be in class. And don't get me wrong, 301 00:15:16,480 --> 00:15:19,000 Speaker 1: I had a great time and when I was at university, 302 00:15:19,080 --> 00:15:22,160 Speaker 1: but really like it was one of those places where 303 00:15:22,160 --> 00:15:25,640 Speaker 1: I just thrived because you had full access to the professors. 304 00:15:26,280 --> 00:15:28,800 Speaker 1: You weren't being you know, you didn't have teachers assistants 305 00:15:28,800 --> 00:15:31,320 Speaker 1: like you could literally go in and get time with 306 00:15:31,840 --> 00:15:34,600 Speaker 1: you know, some of these thought leaders. At the time, 307 00:15:34,600 --> 00:15:38,120 Speaker 1: we had some communications teachers that were very much on 308 00:15:38,160 --> 00:15:40,160 Speaker 1: the cutting edge of you know, what was about to 309 00:15:40,200 --> 00:15:43,360 Speaker 1: become the Internet, and so, you know, University of San 310 00:15:43,400 --> 00:15:45,560 Speaker 1: Diego was just one of these great places where at 311 00:15:45,600 --> 00:15:50,480 Speaker 1: a great opportunity to learn, thrive, network with some really 312 00:15:50,480 --> 00:15:53,120 Speaker 1: really good people. And then you know, I'm still very 313 00:15:53,120 --> 00:15:55,640 Speaker 1: close with a lot of my with a lot of 314 00:15:55,640 --> 00:15:57,240 Speaker 1: the guys that I went to school with. Some are 315 00:15:57,280 --> 00:16:00,560 Speaker 1: hugely successful and it's just been and you know, it's 316 00:16:00,560 --> 00:16:01,280 Speaker 1: been a great ride. 317 00:16:01,320 --> 00:16:04,080 Speaker 2: Since you said communications classes, was that your major? 318 00:16:04,360 --> 00:16:04,840 Speaker 3: I had too. 319 00:16:04,920 --> 00:16:07,880 Speaker 1: I majored in finance and mass media communication, So I 320 00:16:08,000 --> 00:16:10,680 Speaker 1: was I was really interested at me the time. This 321 00:16:10,840 --> 00:16:13,920 Speaker 1: was pre Amazon and this was pre internet, but you know, 322 00:16:13,960 --> 00:16:16,520 Speaker 1: the web, the Web was just about to start kicking off. 323 00:16:16,600 --> 00:16:18,840 Speaker 1: We were starting to see businesses starting to be built. 324 00:16:19,160 --> 00:16:20,960 Speaker 1: The idea that you know, you could go out and 325 00:16:21,000 --> 00:16:24,520 Speaker 1: actually broadcast a message over the internet access people were 326 00:16:24,600 --> 00:16:27,760 Speaker 1: just hyper compelling. And I had some interesting professors in 327 00:16:27,760 --> 00:16:30,200 Speaker 1: that space that were, you know, really on the edge 328 00:16:30,240 --> 00:16:31,680 Speaker 1: of it, saying this is going to be the next, 329 00:16:31,840 --> 00:16:33,440 Speaker 1: you know, the next thing, and this is where things 330 00:16:33,440 --> 00:16:35,600 Speaker 1: are going to go. And so you know, kind of 331 00:16:35,640 --> 00:16:38,840 Speaker 1: being in that and seeing these things grow. You know, 332 00:16:38,880 --> 00:16:40,800 Speaker 1: it wasn't like business. Business had been there for a 333 00:16:40,800 --> 00:16:43,080 Speaker 1: long time. Don't get me wrong. Business changes, but to 334 00:16:43,120 --> 00:16:45,720 Speaker 1: see this medium of the Internet just blowing up right 335 00:16:45,760 --> 00:16:48,200 Speaker 1: in front of your eyes and seeing businesses literally being 336 00:16:48,240 --> 00:16:50,360 Speaker 1: born out of it, it was just such an exciting 337 00:16:50,440 --> 00:16:53,120 Speaker 1: time to kind of be at university because you know, 338 00:16:53,440 --> 00:16:56,240 Speaker 1: the traditional vehicle was being completely turned on its head 339 00:16:56,240 --> 00:16:59,120 Speaker 1: and how you access customers and how you communicated messages 340 00:16:59,160 --> 00:17:01,400 Speaker 1: and how you advertise. You know, it was it was 341 00:17:01,520 --> 00:17:04,119 Speaker 1: literally the tip of the icebert as to what was 342 00:17:04,160 --> 00:17:06,399 Speaker 1: about to break. And you know, come two thousand and 343 00:17:06,400 --> 00:17:09,040 Speaker 1: two thousand and one, I mean, my, how the world 344 00:17:09,080 --> 00:17:11,359 Speaker 1: has changed, you know, with the onset of you know, 345 00:17:11,440 --> 00:17:14,080 Speaker 1: the iPhones and everything, and it's just you know, it's 346 00:17:14,080 --> 00:17:16,320 Speaker 1: a whole new economy now. And I can tell you 347 00:17:16,359 --> 00:17:20,560 Speaker 1: what's interesting about that is, you know three you know, 348 00:17:20,880 --> 00:17:24,200 Speaker 1: call it six months ago, we were getting just tons 349 00:17:24,200 --> 00:17:26,719 Speaker 1: of push from all of these people, investors and everything 350 00:17:26,880 --> 00:17:29,640 Speaker 1: go to retail, go to retail, and we really had 351 00:17:29,640 --> 00:17:33,720 Speaker 1: maintained a very very strong direct consumer channel. And that 352 00:17:33,800 --> 00:17:37,000 Speaker 1: vehicle that I'm talking about, that that that Internet, that spark, 353 00:17:37,400 --> 00:17:39,560 Speaker 1: you know, if you look right now, that that direct 354 00:17:39,800 --> 00:17:42,719 Speaker 1: consumer channel that was developed, you know, during those periods 355 00:17:42,760 --> 00:17:45,160 Speaker 1: of time is literally saving businesses right now. 356 00:17:45,480 --> 00:17:47,400 Speaker 2: Yeah, I mean, I would argue that some of the 357 00:17:47,440 --> 00:17:51,399 Speaker 2: top brands and wellness right now are completely direct to consumer. 358 00:17:51,560 --> 00:17:54,080 Speaker 2: I mean, if you think especially in the therapy space. 359 00:17:54,160 --> 00:17:56,679 Speaker 2: I mean, when I think about the tools that I have, 360 00:17:57,200 --> 00:18:00,800 Speaker 2: thankfully at this time inside of my home, so many 361 00:18:00,880 --> 00:18:04,760 Speaker 2: of them are predominantly direct to consumer businesses, my power 362 00:18:04,880 --> 00:18:07,639 Speaker 2: not I have a faarra gun, I have thankfully Norma 363 00:18:07,680 --> 00:18:09,719 Speaker 2: tech boots, and all of these things are things that 364 00:18:09,760 --> 00:18:11,920 Speaker 2: people go to the Internet to buy, yep. 365 00:18:12,080 --> 00:18:15,719 Speaker 1: And And it's really interesting and I just think, you know, look, 366 00:18:16,119 --> 00:18:18,520 Speaker 1: this pandemic is it's a crazy thing. It's like nothing 367 00:18:18,520 --> 00:18:20,480 Speaker 1: we've ever seen. And you know, I was talking to 368 00:18:20,520 --> 00:18:21,920 Speaker 1: my wife about it the other night, She's like, have 369 00:18:22,000 --> 00:18:24,480 Speaker 1: you ever experienced anything like this? And I said, you know, 370 00:18:24,520 --> 00:18:27,000 Speaker 1: the only time I've ever experienced something quite like this 371 00:18:27,240 --> 00:18:29,400 Speaker 1: was you know, my house was five miles away from 372 00:18:29,400 --> 00:18:31,479 Speaker 1: the epicenter of the quake of eighty nine and I 373 00:18:31,520 --> 00:18:34,680 Speaker 1: was very young then, but our house got shaken off 374 00:18:34,680 --> 00:18:36,679 Speaker 1: the foundation and we were all kind of like, you know, 375 00:18:36,800 --> 00:18:38,840 Speaker 1: power was out and a lot of people had died 376 00:18:38,920 --> 00:18:42,040 Speaker 1: up in San Francisco. But that's the closest I've ever 377 00:18:42,080 --> 00:18:44,760 Speaker 1: felt to this. But what's interesting is then you still 378 00:18:44,800 --> 00:18:46,720 Speaker 1: had to go to stores, and there wasn't a fear 379 00:18:46,720 --> 00:18:48,960 Speaker 1: of going to stores. It was just that utilities were down. 380 00:18:49,400 --> 00:18:51,560 Speaker 1: You know, this whole thing has really changed the way 381 00:18:51,600 --> 00:18:56,199 Speaker 1: people are interacting and interfacing with one another, and you know, 382 00:18:56,440 --> 00:18:59,159 Speaker 1: having to purchase. Yet the demand for things that we 383 00:18:59,280 --> 00:19:02,960 Speaker 1: need hasn't changed, you know. You know, we still have bodies, 384 00:19:02,960 --> 00:19:05,639 Speaker 1: we still have to move and you know, all of 385 00:19:05,680 --> 00:19:08,080 Speaker 1: these things are happening and and and but the ability 386 00:19:08,119 --> 00:19:10,800 Speaker 1: to actually move around society during this time has become 387 00:19:11,280 --> 00:19:14,639 Speaker 1: increasingly hard, in fact illegal in some places. And so 388 00:19:15,000 --> 00:19:17,600 Speaker 1: being able to take a step back and pivot and 389 00:19:17,720 --> 00:19:21,479 Speaker 1: continue to be able to service you know, customers, customer demand, uh, 390 00:19:21,560 --> 00:19:24,600 Speaker 1: and continue to message with stuff that's very important. I mean, 391 00:19:25,240 --> 00:19:28,040 Speaker 1: it's just such an incredibly powerful channel. And and and 392 00:19:28,119 --> 00:19:30,679 Speaker 1: I don't want to you know, mitigate you know what 393 00:19:30,760 --> 00:19:34,560 Speaker 1: retail is. I think, you know, in a very healthy economy, 394 00:19:34,880 --> 00:19:36,920 Speaker 1: there's always going to need to be a healthy mix 395 00:19:36,960 --> 00:19:39,560 Speaker 1: and distribution. But I can tell you that the Internet 396 00:19:39,640 --> 00:19:43,520 Speaker 1: is certainly right now a massive savior and crutch for 397 00:19:43,560 --> 00:19:45,640 Speaker 1: a lot of businesses, which you know, you can never 398 00:19:45,680 --> 00:19:47,680 Speaker 1: deny that power. It's it's it's it's going to become 399 00:19:47,760 --> 00:19:50,399 Speaker 1: hyper important. I think what we're seeing now is going 400 00:19:50,480 --> 00:19:52,560 Speaker 1: to make it even more important as we move forward, 401 00:19:52,600 --> 00:19:54,440 Speaker 1: and you're going to start seeing an evolution and how 402 00:19:54,800 --> 00:19:58,399 Speaker 1: consumers interact with brands, how consumers interact with one another, 403 00:19:58,440 --> 00:20:01,480 Speaker 1: and how they're how they're digesting content and you know, 404 00:20:01,600 --> 00:20:04,639 Speaker 1: learning about their journey and taking that content and educating 405 00:20:04,680 --> 00:20:07,480 Speaker 1: themselves and growing and evolving. It really is kind of 406 00:20:07,480 --> 00:20:10,439 Speaker 1: a as scary and weird as this time is, it's 407 00:20:10,480 --> 00:20:12,560 Speaker 1: actually a very exciting time for business because we're going 408 00:20:12,600 --> 00:20:15,199 Speaker 1: to see another evolution of how of really how we 409 00:20:15,240 --> 00:20:18,960 Speaker 1: interact with consumers, brands and just people in general. I mean, 410 00:20:18,960 --> 00:20:22,320 Speaker 1: look at you know, zoom. It's just it's just, you know, 411 00:20:22,680 --> 00:20:25,320 Speaker 1: the way the world works is is we're we're going 412 00:20:25,359 --> 00:20:26,680 Speaker 1: to see a pretty big pivot right now. 413 00:20:26,880 --> 00:20:29,760 Speaker 2: Okay, So you graduate college and you have all this 414 00:20:29,840 --> 00:20:32,600 Speaker 2: helpful knowledge and a great foundation from your home. Your 415 00:20:32,640 --> 00:20:36,480 Speaker 2: dad is probably amped because you are just as young, excited, 416 00:20:37,040 --> 00:20:39,879 Speaker 2: soon to be maybe entrepreneur. Is that how it goes? 417 00:20:41,800 --> 00:20:44,000 Speaker 3: Kind of? I mean, we ended up leaving. 418 00:20:44,119 --> 00:20:47,320 Speaker 1: I ended up going from you know, San Diego, I 419 00:20:47,359 --> 00:20:50,600 Speaker 1: actually moved out to I had a real interesting path 420 00:20:50,640 --> 00:20:52,160 Speaker 1: that I wanted to follow. I wanted to go learn 421 00:20:52,200 --> 00:20:54,479 Speaker 1: what made markets, and then I wanted to go learn 422 00:20:54,560 --> 00:20:57,159 Speaker 1: how to build businesses. And so I kind of created 423 00:20:57,160 --> 00:20:58,560 Speaker 1: this structure in my head, Okay, I want to go 424 00:20:58,560 --> 00:21:01,240 Speaker 1: be an analysts on Wall Street. So right out of college, 425 00:21:01,560 --> 00:21:03,679 Speaker 1: you know, before college, I took an internship with a 426 00:21:03,680 --> 00:21:07,480 Speaker 1: group called Cana Fitzgerald, which was in you know, based 427 00:21:07,520 --> 00:21:09,640 Speaker 1: in Connecticut and then also in the World Trade Centers. 428 00:21:09,880 --> 00:21:11,640 Speaker 1: And so I had taken an internship there to become 429 00:21:11,640 --> 00:21:14,040 Speaker 1: an analyst and worked eighteen hour days working you know, 430 00:21:14,080 --> 00:21:17,680 Speaker 1: supporting these big market makers and guys and learned learned 431 00:21:17,720 --> 00:21:20,439 Speaker 1: how to like look at businesses and analyze businesses and 432 00:21:20,600 --> 00:21:22,639 Speaker 1: you know, really support you know, some of these massive 433 00:21:22,680 --> 00:21:27,439 Speaker 1: monetary shifts of capital, and you know, was there and 434 00:21:27,600 --> 00:21:30,919 Speaker 1: ended up leaving six months before the towers fell and 435 00:21:31,040 --> 00:21:33,960 Speaker 1: moved back to the east coast of or the sart 436 00:21:33,960 --> 00:21:35,960 Speaker 1: of the West coast over the Silicon Valley as it 437 00:21:36,000 --> 00:21:40,640 Speaker 1: was booming, and ended up moving back to UH to California, 438 00:21:41,040 --> 00:21:44,240 Speaker 1: and then took a job with a law firm was 439 00:21:44,280 --> 00:21:46,800 Speaker 1: gonna was going to go after my law degree called 440 00:21:46,840 --> 00:21:49,399 Speaker 1: Wilsonson Scenia Good Richard Rozzotti, which is w S g R. 441 00:21:49,480 --> 00:21:52,760 Speaker 1: And they were kind of the predominant corporate law firm 442 00:21:53,640 --> 00:21:56,679 Speaker 1: in in California, and so everyone from Yahoo to Apple 443 00:21:56,760 --> 00:21:59,720 Speaker 1: and everyone was basically building their businesses, getting their corporations 444 00:21:59,720 --> 00:22:02,639 Speaker 1: started through there, doing their financings through Wilson, and so 445 00:22:02,680 --> 00:22:05,040 Speaker 1: it was a really great place, like you know, right 446 00:22:05,080 --> 00:22:07,399 Speaker 1: in early two thousands to kind of be in the 447 00:22:07,400 --> 00:22:09,879 Speaker 1: middle of all that and see all these financings happening 448 00:22:09,920 --> 00:22:11,960 Speaker 1: and seeing all these big businesses starting to grow, and 449 00:22:11,960 --> 00:22:16,560 Speaker 1: it's just massive infusion of capital and excitement around technology, 450 00:22:16,600 --> 00:22:19,240 Speaker 1: and so seeing that and then learning how to build 451 00:22:19,280 --> 00:22:22,920 Speaker 1: those businesses. And so I started working there and then Obviously, 452 00:22:22,960 --> 00:22:25,000 Speaker 1: my dad and his buddies were like, oh, you're going 453 00:22:25,040 --> 00:22:27,040 Speaker 1: to become an attorney. You know, one of those guys 454 00:22:27,200 --> 00:22:28,760 Speaker 1: is going to take all our money and be a shark. 455 00:22:29,200 --> 00:22:31,520 Speaker 1: And so got a lot of prodding from them not 456 00:22:31,600 --> 00:22:34,640 Speaker 1: to become an attorney, and then you know, left there 457 00:22:34,680 --> 00:22:37,240 Speaker 1: and then started a company with my father called Persera Networks, 458 00:22:37,240 --> 00:22:40,720 Speaker 1: which is a networking company where we focused on layer 459 00:22:40,800 --> 00:22:43,439 Speaker 1: seven switching, which if you know anything about networking, it's 460 00:22:43,480 --> 00:22:45,320 Speaker 1: about getting into the layers of the data and being 461 00:22:45,320 --> 00:22:49,879 Speaker 1: able to manage those flows to create efficiencies for information 462 00:22:50,080 --> 00:22:57,000 Speaker 1: traveling over Ethernet or any of the data transfer paths. 463 00:22:57,000 --> 00:22:59,639 Speaker 1: And it was a lot to do with creating a 464 00:22:59,720 --> 00:23:01,720 Speaker 1: fishing is for now what is all the streaming and 465 00:23:02,119 --> 00:23:05,280 Speaker 1: all of that, all of that technology. So we started 466 00:23:05,280 --> 00:23:07,560 Speaker 1: that company, and now I was standing next to my 467 00:23:07,640 --> 00:23:09,920 Speaker 1: dad in a startup and you know, getting to watch 468 00:23:10,040 --> 00:23:12,240 Speaker 1: him kind of build this thing and be the CEO 469 00:23:12,400 --> 00:23:14,879 Speaker 1: and and kind of be there and watch the highs 470 00:23:14,920 --> 00:23:17,919 Speaker 1: and watch the lows, and you know, really kind of 471 00:23:17,920 --> 00:23:19,640 Speaker 1: getting a sense of Okay, this is the path I'm 472 00:23:19,640 --> 00:23:23,680 Speaker 1: going to go, knowing full well that you know it's there. 473 00:23:23,720 --> 00:23:26,399 Speaker 1: There's days where you're driving the Ferrari and it's it's 474 00:23:26,480 --> 00:23:28,480 Speaker 1: it's it's moving one hundred and ten miles an hour. 475 00:23:28,520 --> 00:23:31,000 Speaker 1: And then there's days where you know that same vehicle 476 00:23:31,160 --> 00:23:33,320 Speaker 1: is going over speed bumps and you don't think you're 477 00:23:33,320 --> 00:23:36,560 Speaker 1: going to survive it, and you know, it's it's it's 478 00:23:36,600 --> 00:23:38,200 Speaker 1: To say that I kind of grew up in it 479 00:23:38,320 --> 00:23:41,280 Speaker 1: and was put on that path is kind of an understatement. 480 00:23:41,320 --> 00:23:42,679 Speaker 3: There was no choice for me. This is where I 481 00:23:42,720 --> 00:23:43,080 Speaker 3: was going. 482 00:23:43,800 --> 00:23:45,960 Speaker 1: And you know, my dad again, I would say there's 483 00:23:46,000 --> 00:23:49,040 Speaker 1: days my dad's proud, but there's more days where you know, 484 00:23:49,080 --> 00:23:52,040 Speaker 1: I call him and there's you know, where the business 485 00:23:52,119 --> 00:23:54,720 Speaker 1: is doing amazingly well now, but there's days where I 486 00:23:54,760 --> 00:23:56,520 Speaker 1: call him and to say, man, this is this is 487 00:23:56,520 --> 00:23:59,160 Speaker 1: really frustrating, what's going on. And you know, my dad's 488 00:23:59,160 --> 00:24:01,040 Speaker 1: more than just my five He's a mentor to me. 489 00:24:02,000 --> 00:24:05,000 Speaker 1: I respect him all my life. But he's been through 490 00:24:05,040 --> 00:24:07,719 Speaker 1: a lot and and so you know, always using him 491 00:24:07,720 --> 00:24:09,360 Speaker 1: as a sounding board, and there's times that was calm 492 00:24:09,400 --> 00:24:11,600 Speaker 1: and go, man, this is this is a rough day. 493 00:24:11,600 --> 00:24:14,119 Speaker 1: This is what happened, and he's just like, yeah, I 494 00:24:14,440 --> 00:24:15,919 Speaker 1: can tell you the day that happened to me. And 495 00:24:15,960 --> 00:24:18,560 Speaker 1: so It's kind of fun because there's days where it's 496 00:24:18,560 --> 00:24:20,880 Speaker 1: just like, you know, you feel like you're completely defeated, 497 00:24:20,920 --> 00:24:22,960 Speaker 1: and then I can I can have that conversation with 498 00:24:23,000 --> 00:24:25,000 Speaker 1: my with my father and he's like, yeah, I've walked 499 00:24:25,000 --> 00:24:27,480 Speaker 1: those steps, and so it almost feels like it's more 500 00:24:27,520 --> 00:24:30,159 Speaker 1: of a you know, a way of bringing he and 501 00:24:30,200 --> 00:24:33,359 Speaker 1: I closer together, and it's I get to experience a 502 00:24:33,400 --> 00:24:36,240 Speaker 1: little bit of what he experienced. I'll never experience everything, 503 00:24:36,680 --> 00:24:38,400 Speaker 1: you know, thank god. I mean, he served two tours 504 00:24:38,440 --> 00:24:41,040 Speaker 1: in Vietnam, and I'm happy I've never had to do that. 505 00:24:41,840 --> 00:24:43,400 Speaker 1: But you know, what he has seen in his life 506 00:24:43,440 --> 00:24:45,360 Speaker 1: has been something that you know, most people have had 507 00:24:45,480 --> 00:24:46,760 Speaker 1: not had the scene, and he's come out on the 508 00:24:46,800 --> 00:24:48,000 Speaker 1: other side very successful. 509 00:24:48,040 --> 00:24:49,280 Speaker 3: And so I try to I. 510 00:24:49,160 --> 00:24:51,040 Speaker 1: Try to walk that path as much as I can. 511 00:24:51,840 --> 00:24:54,000 Speaker 1: You know, we always we always fall off every once 512 00:24:54,040 --> 00:24:56,720 Speaker 1: in a while, but to stand yourself back up and 513 00:24:56,880 --> 00:24:59,199 Speaker 1: start walking in those steps again is always kind of like, 514 00:24:59,359 --> 00:25:01,280 Speaker 1: you know, that's it's always Kinnordy. 515 00:25:07,560 --> 00:25:10,879 Speaker 2: Today's episode is brought to you by four Sigmatic, a 516 00:25:10,960 --> 00:25:14,800 Speaker 2: wellness company that mixes shrooms and adapagens with everything from 517 00:25:14,840 --> 00:25:20,080 Speaker 2: coffee to protein powder and Edible Skincare. 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I mean, 539 00:26:45,040 --> 00:26:46,800 Speaker 2: I hear you talking about your dad and I think 540 00:26:46,800 --> 00:26:50,080 Speaker 2: about the relationship that I have with mine, and unlike you, 541 00:26:50,320 --> 00:26:53,480 Speaker 2: I didn't grow up thinking I am totally going to 542 00:26:53,520 --> 00:26:55,119 Speaker 2: be my own boss one day and I'm going to 543 00:26:55,160 --> 00:26:58,159 Speaker 2: be able to make great money doing it on my 544 00:26:58,240 --> 00:27:00,159 Speaker 2: own and no one's gonna tell me to be the 545 00:27:00,200 --> 00:27:02,919 Speaker 2: desk at a certain time. And now that that is 546 00:27:03,560 --> 00:27:06,480 Speaker 2: what I'm doing, it takes a lot of diligence and 547 00:27:06,560 --> 00:27:09,080 Speaker 2: a lot of focus and a lot of you know, 548 00:27:09,160 --> 00:27:11,760 Speaker 2: picking yourself up, as you said, day after day. But 549 00:27:12,320 --> 00:27:14,760 Speaker 2: at the end of the day, I feel, just like you, 550 00:27:14,960 --> 00:27:18,240 Speaker 2: so blessed to have a sounding board or someone that 551 00:27:18,800 --> 00:27:22,479 Speaker 2: knows how I feel, especially you know, my father building 552 00:27:22,520 --> 00:27:26,320 Speaker 2: businesses himself. They're definitely those those hard days and those 553 00:27:26,359 --> 00:27:29,719 Speaker 2: speed bumps, and we're lucky to have someone that understands 554 00:27:29,720 --> 00:27:32,560 Speaker 2: what it is like to go through that stuff always. 555 00:27:32,560 --> 00:27:34,159 Speaker 1: And you know, the funny part is is when you 556 00:27:34,160 --> 00:27:36,320 Speaker 1: say I never wanted to be my own boss, and 557 00:27:36,640 --> 00:27:39,120 Speaker 1: to this day, titles don't mean anything to me. It's 558 00:27:39,160 --> 00:27:42,360 Speaker 1: they never have to me, it's always been the challenge, 559 00:27:42,400 --> 00:27:44,479 Speaker 1: and it's always like what are you trying to do today? 560 00:27:44,520 --> 00:27:45,919 Speaker 1: Like what are you trying to do to solve? And 561 00:27:46,240 --> 00:27:48,639 Speaker 1: I'll be honest, when things are going good, that's probably 562 00:27:48,680 --> 00:27:51,639 Speaker 1: when I met my worst. That's probably where I'm the 563 00:27:51,720 --> 00:27:56,000 Speaker 1: least effective. I thrive in pressure, as much as I 564 00:27:56,040 --> 00:27:58,320 Speaker 1: hate it. I thrive in pressure, and that's where my 565 00:27:58,359 --> 00:28:01,240 Speaker 1: best work comes from. So to me, running the business 566 00:28:01,280 --> 00:28:04,480 Speaker 1: has never really been about being my own boss. It 567 00:28:04,560 --> 00:28:07,600 Speaker 1: really is about solving a problem and challenge. And you know, 568 00:28:07,680 --> 00:28:10,000 Speaker 1: to me, like even with this with the pandemic coming on, 569 00:28:10,080 --> 00:28:12,960 Speaker 1: like my biggest concern and my biggest thing is I 570 00:28:12,960 --> 00:28:14,480 Speaker 1: want to make sure the business is going because I 571 00:28:14,520 --> 00:28:16,600 Speaker 1: have a family that's outside of my family that I 572 00:28:16,640 --> 00:28:19,280 Speaker 1: spend twelve sixteen hours a day with, and those are 573 00:28:19,280 --> 00:28:22,159 Speaker 1: my employees. And like you know, like anyone that just 574 00:28:22,160 --> 00:28:25,840 Speaker 1: says employees are expendable, I just that doesn't make sense 575 00:28:25,880 --> 00:28:27,760 Speaker 1: to me. It never has because these are people that 576 00:28:27,800 --> 00:28:31,439 Speaker 1: you spend a majority of your life with over years 577 00:28:31,440 --> 00:28:33,560 Speaker 1: and years, and so those people become family. And so 578 00:28:34,320 --> 00:28:35,719 Speaker 1: to me, it's one of those things like work has 579 00:28:35,760 --> 00:28:39,200 Speaker 1: never really been work. It's it's it's it's it's a challenge. 580 00:28:39,280 --> 00:28:42,400 Speaker 1: It's you've got things that you are responsible for. You're 581 00:28:42,400 --> 00:28:44,960 Speaker 1: responsible for your employees and making sure they're taken care 582 00:28:44,960 --> 00:28:47,360 Speaker 1: of and making sure that they're growing and not just 583 00:28:47,400 --> 00:28:49,200 Speaker 1: becoming a cog in the wheel. You want them to 584 00:28:49,240 --> 00:28:51,840 Speaker 1: eventually become a wheel at some point. And so, you know, 585 00:28:51,960 --> 00:28:55,320 Speaker 1: creating that type of culture internally, you know, and then 586 00:28:55,360 --> 00:28:58,160 Speaker 1: watching people you know blossom and bloom. I mean, there's 587 00:28:58,200 --> 00:29:00,760 Speaker 1: a lot of payoff in that that's way more valuable 588 00:29:00,760 --> 00:29:03,080 Speaker 1: than money. Like I've got, you know, two or three 589 00:29:03,120 --> 00:29:05,680 Speaker 1: guys that you don't look I'll be honest, Like, I've 590 00:29:05,680 --> 00:29:07,040 Speaker 1: got a couple of people that work for me that 591 00:29:07,760 --> 00:29:10,000 Speaker 1: you know, they don't have college degrees, but I can 592 00:29:10,040 --> 00:29:13,320 Speaker 1: tell you I would choose them over someone with a 593 00:29:13,400 --> 00:29:16,120 Speaker 1: high level degree any day of the week because you know, 594 00:29:16,600 --> 00:29:21,320 Speaker 1: they've worked so hard. They are consummate grinders and you know, 595 00:29:21,440 --> 00:29:24,440 Speaker 1: the elbow grease, the quality of the elbow grease is 596 00:29:24,520 --> 00:29:27,200 Speaker 1: like nothing you've ever seen. And you know, when you 597 00:29:27,320 --> 00:29:31,200 Speaker 1: go through challenges with people that are so looking forward 598 00:29:31,240 --> 00:29:33,400 Speaker 1: to learning and they become a part of it. That 599 00:29:33,440 --> 00:29:36,640 Speaker 1: family becomes I hate for lack of a better way 600 00:29:36,680 --> 00:29:39,480 Speaker 1: of saying, becomes very sticky, and and the bonds become 601 00:29:39,600 --> 00:29:42,200 Speaker 1: very tight, and everyone becomes so much more aligned as 602 00:29:42,200 --> 00:29:44,520 Speaker 1: to your end goal, no matter what that end goal is, 603 00:29:44,520 --> 00:29:47,240 Speaker 1: if it's building up, you know, an advertising business, or 604 00:29:47,240 --> 00:29:49,960 Speaker 1: if it's solving a medical problem like we're trying to solve. 605 00:29:50,360 --> 00:29:52,560 Speaker 1: You know, when you've got a team that's marching together 606 00:29:53,080 --> 00:29:56,120 Speaker 1: and really focused on the same goal and they're all 607 00:29:56,160 --> 00:30:00,080 Speaker 1: aligned on if I do this, it means I I 608 00:30:00,080 --> 00:30:02,080 Speaker 1: help build the value of the company, but I'm also 609 00:30:02,160 --> 00:30:05,959 Speaker 1: building the value in myself, my resume, my experience, and 610 00:30:06,040 --> 00:30:09,520 Speaker 1: like they're growing with the company. All of a sudden, 611 00:30:09,560 --> 00:30:12,760 Speaker 1: you've got this living, breathing thing that's more than just evaluation, right, 612 00:30:12,840 --> 00:30:15,160 Speaker 1: It's more than just an end goal and end result. 613 00:30:15,280 --> 00:30:18,560 Speaker 1: That's really kind of what we strive for within our organization. 614 00:30:19,000 --> 00:30:21,320 Speaker 1: You know, it's also a limiting factor within our organization 615 00:30:21,360 --> 00:30:23,720 Speaker 1: because you know, you can't have that relationship with everyone. 616 00:30:23,800 --> 00:30:27,280 Speaker 1: So we're we're slow to bring on headcount with our 617 00:30:27,280 --> 00:30:29,840 Speaker 1: company because we want everyone to be part of the 618 00:30:29,840 --> 00:30:31,960 Speaker 1: same culture, and then we want them to be aligned 619 00:30:32,360 --> 00:30:35,360 Speaker 1: with who we are and what we value, and really 620 00:30:35,360 --> 00:30:37,960 Speaker 1: what we value is we value people, and we value 621 00:30:38,000 --> 00:30:40,280 Speaker 1: people in their families. You know, if you ever meet 622 00:30:40,320 --> 00:30:42,400 Speaker 1: our team and the people associated with us, it's just 623 00:30:42,400 --> 00:30:43,920 Speaker 1: one of those things like you can feel it. 624 00:30:44,880 --> 00:30:45,120 Speaker 3: You know. 625 00:30:45,560 --> 00:30:47,960 Speaker 1: Don't get me wrong, we have hard days, but at 626 00:30:47,960 --> 00:30:50,000 Speaker 1: the end of the day, when you've got that why 627 00:30:50,560 --> 00:30:52,680 Speaker 1: why are we doing what we're doing, it makes those 628 00:30:52,760 --> 00:30:55,960 Speaker 1: days significantly easier and it doesn't feel like work because 629 00:30:55,960 --> 00:30:58,560 Speaker 1: we're all we're all commonly focused on one goal, which 630 00:30:58,600 --> 00:31:01,080 Speaker 1: is trying to help those that you know can't get 631 00:31:01,120 --> 00:31:02,560 Speaker 1: that help for sure. 632 00:31:02,720 --> 00:31:06,240 Speaker 2: And there's quite a time between when you're working with 633 00:31:06,320 --> 00:31:09,200 Speaker 2: your dad and talking all things data and when powered 634 00:31:09,200 --> 00:31:12,640 Speaker 2: dot becomes the first FDA cleared app based electric muscle 635 00:31:12,680 --> 00:31:15,320 Speaker 2: stimulator in twenty fifteen. So talk to me about how 636 00:31:15,720 --> 00:31:17,800 Speaker 2: you got to power dot. 637 00:31:18,000 --> 00:31:19,760 Speaker 1: So how we got to power dot was you know, 638 00:31:19,760 --> 00:31:22,240 Speaker 1: when we I was working at a company that played 639 00:31:22,240 --> 00:31:25,640 Speaker 1: in the space, we'd identified this core issue of you know, 640 00:31:25,680 --> 00:31:28,479 Speaker 1: there's a lot of problems with neuromuscular stimulation. You have 641 00:31:28,520 --> 00:31:30,800 Speaker 1: to go to a physician, they have to ask you 642 00:31:30,840 --> 00:31:33,800 Speaker 1: a series of questions. The thing isn't very portable, it's 643 00:31:33,840 --> 00:31:36,240 Speaker 1: not very user friendly and so really the genesis of 644 00:31:36,280 --> 00:31:39,400 Speaker 1: this was like, if we could completely rethink the way 645 00:31:39,560 --> 00:31:42,480 Speaker 1: that this particular therapy is administered, how would we do that? 646 00:31:42,960 --> 00:31:45,200 Speaker 1: And so we did that and we'd you know, we'd 647 00:31:45,240 --> 00:31:49,080 Speaker 1: found a gentleman who is now my CTO named Alexi 648 00:31:49,120 --> 00:31:51,840 Speaker 1: Peirsrev and Alexi is is is a one of a 649 00:31:51,960 --> 00:31:55,360 Speaker 1: kind guy. His father was actually the gentleman that created 650 00:31:55,520 --> 00:31:59,000 Speaker 1: Russian STEM for the Russian Olympic team back in the 651 00:31:59,040 --> 00:32:02,120 Speaker 1: seventies and eighties, built of the hardware, and Alexi was 652 00:32:02,160 --> 00:32:05,640 Speaker 1: this like brilliant firmware software programmer out of Singapore. It 653 00:32:05,680 --> 00:32:08,840 Speaker 1: was basically building all the back ends for every major bank. 654 00:32:08,880 --> 00:32:11,760 Speaker 1: And so you take Alex's pedigree and you take his 655 00:32:11,800 --> 00:32:14,200 Speaker 1: dad's hardware pedigree, and basically what you've got is you've 656 00:32:14,200 --> 00:32:20,080 Speaker 1: got the lineage that basically was the start of neuromuscular 657 00:32:20,080 --> 00:32:23,240 Speaker 1: stimulation back in the seventies and eighties, and then you've 658 00:32:23,240 --> 00:32:25,760 Speaker 1: got Alex that refreshed it and made it better and 659 00:32:25,800 --> 00:32:29,200 Speaker 1: smarter through firmware. And so i'd identified Alexi. We had 660 00:32:29,200 --> 00:32:31,760 Speaker 1: talked and I said, look, here's what we'd like to do. 661 00:32:31,800 --> 00:32:33,760 Speaker 1: We'd like to, you know, pull something together like this 662 00:32:33,880 --> 00:32:36,720 Speaker 1: and so Alex had had basically built out a product 663 00:32:37,440 --> 00:32:40,960 Speaker 1: that is now powered up, and so I had left 664 00:32:41,000 --> 00:32:44,400 Speaker 1: the other company and effectively reached out to Lexi. I said, 665 00:32:44,440 --> 00:32:46,040 Speaker 1: let's go out and are you willing to take a 666 00:32:46,040 --> 00:32:50,120 Speaker 1: shot on this and do it? And he said, alexis 667 00:32:50,160 --> 00:32:52,800 Speaker 1: very much an engineer and but you know, a good 668 00:32:52,840 --> 00:32:56,000 Speaker 1: business mind. And so we partnered up before Product Land 669 00:32:56,000 --> 00:32:58,200 Speaker 1: of the United States. We were in revenue. The other 670 00:32:58,280 --> 00:33:01,440 Speaker 1: company that I was at previous had, you know, tried 671 00:33:01,440 --> 00:33:05,600 Speaker 1: to slow us down and you know, came came after us, 672 00:33:05,600 --> 00:33:07,480 Speaker 1: and there was some litigation that we had to deal with. 673 00:33:07,520 --> 00:33:10,400 Speaker 1: So imagine being a company that had raised a million 674 00:33:10,440 --> 00:33:13,000 Speaker 1: dollars and you know you're now being chased by a 675 00:33:13,000 --> 00:33:16,200 Speaker 1: company that has about three billion dollars. So we had 676 00:33:16,200 --> 00:33:18,600 Speaker 1: to deal with you know, them trying to slow us 677 00:33:18,640 --> 00:33:20,520 Speaker 1: down and pull us back. And so we got through that, 678 00:33:20,720 --> 00:33:23,520 Speaker 1: and you know, where most people basically said there's no 679 00:33:23,640 --> 00:33:26,200 Speaker 1: chance you're not going to get through it, we ended 680 00:33:26,280 --> 00:33:28,680 Speaker 1: up getting through it, and we actually came out the 681 00:33:28,680 --> 00:33:30,840 Speaker 1: other side in very very good shape and we've been 682 00:33:30,840 --> 00:33:34,080 Speaker 1: growing and thriving ever since. So again that's another one 683 00:33:34,080 --> 00:33:36,720 Speaker 1: of those things where you know, you're a founder or 684 00:33:37,520 --> 00:33:40,480 Speaker 1: or an entrepreneur, you know, those are those moments where 685 00:33:41,640 --> 00:33:43,400 Speaker 1: you know you don't think they're going to come, but 686 00:33:43,520 --> 00:33:46,760 Speaker 1: they come, and they come all the time. And you know, 687 00:33:47,160 --> 00:33:49,960 Speaker 1: if anyone out there and and it's listening to you, now, 688 00:33:50,320 --> 00:33:52,800 Speaker 1: if you're going to start a business, expect it. Know 689 00:33:52,960 --> 00:33:55,400 Speaker 1: that it's going to come. But know that you know 690 00:33:55,680 --> 00:33:57,240 Speaker 1: that is going to be a lesson for you, and 691 00:33:57,280 --> 00:33:59,760 Speaker 1: you can get through it. You will solve the problem. 692 00:34:00,160 --> 00:34:02,080 Speaker 1: It is going to be painful, you will probably get 693 00:34:02,080 --> 00:34:04,200 Speaker 1: some gray hairs from it. But these are the types 694 00:34:04,240 --> 00:34:06,480 Speaker 1: of things that make you savvy and make you smarter, 695 00:34:07,040 --> 00:34:08,719 Speaker 1: and if you come out on the other side, you 696 00:34:08,800 --> 00:34:11,000 Speaker 1: come out stronger and more aware of what's going to come. 697 00:34:11,040 --> 00:34:11,880 Speaker 3: And these days. 698 00:34:11,920 --> 00:34:13,919 Speaker 1: I used to be one of those things where something 699 00:34:13,920 --> 00:34:15,680 Speaker 1: would get thrown at me and I would just get super, 700 00:34:15,719 --> 00:34:18,560 Speaker 1: super frustrated. Now I look at it and go, yeah, 701 00:34:18,680 --> 00:34:20,920 Speaker 1: we'll get through it. And you know it's going to 702 00:34:20,920 --> 00:34:22,560 Speaker 1: be a challenge, but we're going to get through it 703 00:34:22,600 --> 00:34:25,800 Speaker 1: because we've gotten through bigger things before, and we've gotten 704 00:34:25,840 --> 00:34:28,799 Speaker 1: through harder things before. And if you kind of walk 705 00:34:28,880 --> 00:34:32,160 Speaker 1: into it with that kind of take any of your 706 00:34:32,320 --> 00:34:34,600 Speaker 1: previous guests will tell you the exact same thing. It's like, 707 00:34:35,080 --> 00:34:37,080 Speaker 1: you get to that point where you are standing on 708 00:34:37,080 --> 00:34:39,680 Speaker 1: the edge and you feel like there is no possible 709 00:34:39,680 --> 00:34:42,239 Speaker 1: way that you can get out of the situation. Rest 710 00:34:42,280 --> 00:34:44,760 Speaker 1: assured you can't. And it's just a function of taking 711 00:34:44,760 --> 00:34:49,040 Speaker 1: a step back, taking a deep breath, realizing that you 712 00:34:49,080 --> 00:34:52,719 Speaker 1: are still there, you're still breathing. That fact, in and 713 00:34:52,760 --> 00:34:54,840 Speaker 1: of itself means you're going to be smart enough and 714 00:34:54,880 --> 00:34:56,800 Speaker 1: you can find a way to get through the problem 715 00:34:56,800 --> 00:34:59,920 Speaker 1: because there's always going to be a solution. There's always 716 00:35:00,080 --> 00:35:02,200 Speaker 1: going to be a way for you to navigate it, 717 00:35:02,560 --> 00:35:04,719 Speaker 1: and it's just a function of that's where you have 718 00:35:04,800 --> 00:35:07,719 Speaker 1: to really take a step back. And that's where I 719 00:35:07,760 --> 00:35:12,319 Speaker 1: think the idea of working under pressure, that's look, that's 720 00:35:12,320 --> 00:35:15,280 Speaker 1: where the sharpest knives get made, that's where the steel 721 00:35:15,320 --> 00:35:17,880 Speaker 1: gets the strongest. It's when the pressure is the highest, 722 00:35:17,880 --> 00:35:19,799 Speaker 1: and that's when you're going to learn your most valuable lessons, 723 00:35:19,840 --> 00:35:20,879 Speaker 1: and we've learned a lot of them. 724 00:35:21,280 --> 00:35:25,040 Speaker 2: Where would you say that this grit comes from because 725 00:35:25,080 --> 00:35:28,720 Speaker 2: I think a lot of people, you know, they want 726 00:35:29,360 --> 00:35:31,160 Speaker 2: a lot of the things that you're talking about. They 727 00:35:31,239 --> 00:35:34,520 Speaker 2: want to be able to show up when things get hard. 728 00:35:34,600 --> 00:35:37,960 Speaker 2: But then these situations arise and it's almost as like 729 00:35:38,040 --> 00:35:42,319 Speaker 2: for some this overwhelming fear takes over. So for you, 730 00:35:42,719 --> 00:35:47,319 Speaker 2: where would you say that this grit, this sense of ownership, 731 00:35:47,400 --> 00:35:51,920 Speaker 2: this ability to show up, really comes from. 732 00:35:52,640 --> 00:35:53,000 Speaker 3: You want. 733 00:35:53,040 --> 00:35:54,520 Speaker 1: The easy answer to that, it's I grew up with 734 00:35:54,520 --> 00:35:57,440 Speaker 1: two older brothers. I didn't have a choice, Like you 735 00:35:57,480 --> 00:35:58,279 Speaker 1: had to fight for. 736 00:35:58,280 --> 00:35:58,839 Speaker 3: What you got. 737 00:35:58,920 --> 00:36:01,560 Speaker 1: There was no like if you didn't, you didn't get 738 00:36:01,600 --> 00:36:05,200 Speaker 1: it right. So it really was more of a you know, 739 00:36:05,360 --> 00:36:08,040 Speaker 1: more of a survival mechanism. I mean, that's the simple answer. 740 00:36:08,080 --> 00:36:11,080 Speaker 1: That's not necessarily the whole truth, but you know, that's 741 00:36:11,120 --> 00:36:13,719 Speaker 1: a big part of the learning. It's it's you know, 742 00:36:13,760 --> 00:36:14,800 Speaker 1: you don't have a choice. 743 00:36:15,080 --> 00:36:15,279 Speaker 3: You know. 744 00:36:15,320 --> 00:36:17,160 Speaker 1: The other piece is I've got a saying of a 745 00:36:17,160 --> 00:36:20,399 Speaker 1: wife who has dealt with some of the craziest stuff 746 00:36:20,400 --> 00:36:23,600 Speaker 1: from the world. I mean, she she's senior produced Larry 747 00:36:23,640 --> 00:36:26,440 Speaker 1: King for fifteen years, you know, has been through some 748 00:36:26,480 --> 00:36:29,960 Speaker 1: of the biggest craziest news events ever. She now is 749 00:36:30,320 --> 00:36:32,640 Speaker 1: high up here in feeding America and feeding San Diego 750 00:36:32,719 --> 00:36:35,520 Speaker 1: and has been spending the last you know, forty you know, well, 751 00:36:35,560 --> 00:36:37,560 Speaker 1: every twenty four hours a day. She's trying to move 752 00:36:37,680 --> 00:36:40,759 Speaker 1: food to help people in need. You know, back to 753 00:36:40,800 --> 00:36:43,280 Speaker 1: why I mean, I look at people like my wife 754 00:36:43,480 --> 00:36:46,240 Speaker 1: and I go, man, if she can deal with this stuff, 755 00:36:46,600 --> 00:36:49,680 Speaker 1: the stuff that I'm dealing with is not nearly as 756 00:36:49,680 --> 00:36:52,800 Speaker 1: consequential like she was dealing with, you know, Hurricane Katrina 757 00:36:52,880 --> 00:36:54,919 Speaker 1: type stuff and raising money for that and then trying 758 00:36:54,920 --> 00:36:58,080 Speaker 1: to feed people. It's it's really all a function of perspective. 759 00:36:58,200 --> 00:37:00,360 Speaker 1: And again it's taking that step back from the cliff 760 00:37:00,360 --> 00:37:04,080 Speaker 1: and saying, I'm still breathing, I can do this. This 761 00:37:04,200 --> 00:37:07,040 Speaker 1: is just an obstacle that I need to overcome. How 762 00:37:07,080 --> 00:37:10,080 Speaker 1: am I going to overcome it? And then rethinking your 763 00:37:10,080 --> 00:37:14,520 Speaker 1: approach to get around it. And you know, it's hard 764 00:37:14,560 --> 00:37:16,680 Speaker 1: to kind of fully describe, but that really is kind 765 00:37:16,680 --> 00:37:19,920 Speaker 1: of the thing. It's like, you know, when when when 766 00:37:19,920 --> 00:37:22,440 Speaker 1: a like I said earlier, when a problem shows up, 767 00:37:22,480 --> 00:37:24,520 Speaker 1: that's when I kind of do my best work. Where 768 00:37:24,560 --> 00:37:27,440 Speaker 1: I do my least, where I do my not best 769 00:37:27,480 --> 00:37:30,040 Speaker 1: work is when things are going so great and I 770 00:37:30,080 --> 00:37:31,840 Speaker 1: feel like I don't have to be on edge. So 771 00:37:31,880 --> 00:37:35,280 Speaker 1: it's kind of like those challenges actually make you better, 772 00:37:35,600 --> 00:37:38,319 Speaker 1: and they actually make you work harder. And I would 773 00:37:38,320 --> 00:37:42,359 Speaker 1: say that you know when things are easy, your output, well, 774 00:37:42,400 --> 00:37:44,759 Speaker 1: my output is probably not going to be as good, 775 00:37:44,800 --> 00:37:46,799 Speaker 1: it's not going to be as as great. So it's 776 00:37:46,880 --> 00:37:50,000 Speaker 1: kind of like muscles don't get stronger without stress. You 777 00:37:50,080 --> 00:37:53,319 Speaker 1: need that stress. You need that that push to make 778 00:37:53,360 --> 00:37:56,000 Speaker 1: yourself stronger, and if you don't have that, you're going 779 00:37:56,080 --> 00:37:58,080 Speaker 1: to get solved. And I think that's the way if 780 00:37:58,760 --> 00:38:00,960 Speaker 1: as I talk to like young entrepreneur guys and that 781 00:38:01,000 --> 00:38:02,880 Speaker 1: are getting into the thing, I'm like, don't be afraid 782 00:38:02,880 --> 00:38:05,560 Speaker 1: of it, because each one of those situations is going 783 00:38:05,640 --> 00:38:07,880 Speaker 1: to make you stronger like a muscle. It's going to 784 00:38:07,920 --> 00:38:10,680 Speaker 1: make you smarter, it's going to make you more able 785 00:38:10,719 --> 00:38:12,720 Speaker 1: to deal with that type of situation in the future. 786 00:38:12,719 --> 00:38:16,680 Speaker 1: And that really is the key. It's looking at your 787 00:38:16,719 --> 00:38:19,560 Speaker 1: situation and reassessing how you're perceiving it, and if you 788 00:38:19,600 --> 00:38:23,160 Speaker 1: perceive it as the ability to become stronger, then it 789 00:38:23,239 --> 00:38:25,480 Speaker 1: changes the way in which you'll deal with that problem. 790 00:38:26,040 --> 00:38:29,280 Speaker 2: I love that. I had a woman named Natalie Kune 791 00:38:29,360 --> 00:38:33,040 Speaker 2: on the podcast not all that long ago, and she said, 792 00:38:33,320 --> 00:38:36,360 Speaker 2: how does a muscle get stronger? You give it something 793 00:38:36,360 --> 00:38:38,439 Speaker 2: to push up against, and then how does your will 794 00:38:38,520 --> 00:38:41,600 Speaker 2: get stronger? And the answer is you give it something 795 00:38:41,640 --> 00:38:44,640 Speaker 2: to push up against. And you know, it's stuff especially 796 00:38:44,800 --> 00:38:47,560 Speaker 2: that feels so applicable right now to so many of us, 797 00:38:47,600 --> 00:38:51,240 Speaker 2: Just that perseverance. And as I mentioned the word grit before, 798 00:38:51,280 --> 00:38:53,920 Speaker 2: it made me think of the book by Angela Duckworth, 799 00:38:53,960 --> 00:38:56,160 Speaker 2: and I remember that in that book she said something 800 00:38:56,520 --> 00:38:58,840 Speaker 2: along the lines of when you keep searching for ways 801 00:38:58,840 --> 00:39:01,800 Speaker 2: to change your situation for the better in that moment, 802 00:39:01,920 --> 00:39:04,600 Speaker 2: then you stand a chance of finding those ways. But 803 00:39:04,680 --> 00:39:08,440 Speaker 2: when you stop searching, assuming that these ways cannot be found, 804 00:39:08,520 --> 00:39:11,920 Speaker 2: then you guarantee that they wont And so for you, 805 00:39:12,040 --> 00:39:16,160 Speaker 2: it's as though you've you know, you've mastered the act, 806 00:39:16,560 --> 00:39:18,879 Speaker 2: the art of searching for all the. 807 00:39:18,840 --> 00:39:21,600 Speaker 1: Ways never never mastered. It's still a challenge, right, so 808 00:39:22,080 --> 00:39:24,840 Speaker 1: I still continue to try to get stronger, and again 809 00:39:24,880 --> 00:39:27,160 Speaker 1: there are days where it's just like I'm completely up 810 00:39:27,160 --> 00:39:29,160 Speaker 1: against the wall. But then again it's perspective, and I 811 00:39:29,200 --> 00:39:31,960 Speaker 1: think you bring up, you know, something super interesting, and like, 812 00:39:32,400 --> 00:39:34,279 Speaker 1: you know, I talk to a lot of folks like 813 00:39:34,360 --> 00:39:37,000 Speaker 1: during this time, and you know, right now is really 814 00:39:37,040 --> 00:39:39,359 Speaker 1: a time of perspective. You know, this pandemic has really 815 00:39:39,440 --> 00:39:42,640 Speaker 1: changed the way people are evaluating themselves in the world 816 00:39:42,680 --> 00:39:45,160 Speaker 1: around them. But if you really take a step back, 817 00:39:46,400 --> 00:39:49,040 Speaker 1: you know, I can tell you there's people that are hurting, 818 00:39:49,040 --> 00:39:51,480 Speaker 1: and there's people that don't have food. There are people 819 00:39:51,480 --> 00:39:55,160 Speaker 1: in terrible, terrible situations, and it's if you can take 820 00:39:55,200 --> 00:39:58,160 Speaker 1: that perspective and I look, I'd encourage everyone. It's time 821 00:39:58,520 --> 00:40:00,560 Speaker 1: as a country to come together. And there's a lot 822 00:40:00,560 --> 00:40:02,959 Speaker 1: of people that need help. You know, we have powered 823 00:40:03,000 --> 00:40:06,000 Speaker 1: out are actually supporting feeding America and feeding San Diego 824 00:40:06,680 --> 00:40:10,880 Speaker 1: and making our contribution through that. But you know, locally 825 00:40:11,120 --> 00:40:13,360 Speaker 1: in your own geography, there's people that are. 826 00:40:13,160 --> 00:40:15,000 Speaker 3: In need and need that help. 827 00:40:15,040 --> 00:40:17,000 Speaker 1: And if you think about where we are at and 828 00:40:17,080 --> 00:40:19,680 Speaker 1: your listeners and where they're at fortunate life, I would 829 00:40:19,680 --> 00:40:22,120 Speaker 1: wager a lot of them. You know, we've got food 830 00:40:22,160 --> 00:40:24,719 Speaker 1: still in the refrigerator and we've got the ability to 831 00:40:24,760 --> 00:40:27,560 Speaker 1: still stand up and be healthy, and we're the fortunate ones. 832 00:40:27,600 --> 00:40:29,560 Speaker 1: There's a lot of people that don't have that access 833 00:40:29,640 --> 00:40:32,120 Speaker 1: right now. And so you know, really understanding that and 834 00:40:32,200 --> 00:40:35,000 Speaker 1: using that as your perspective to be grateful and thankful 835 00:40:35,000 --> 00:40:38,399 Speaker 1: for what you've got, but then redirecting that gratefulness into 836 00:40:38,440 --> 00:40:41,479 Speaker 1: action to go help those that don't have that, Because 837 00:40:41,520 --> 00:40:43,440 Speaker 1: there's a lot of people out there in need right now. 838 00:40:43,480 --> 00:40:45,920 Speaker 1: And what I'd encourage all your listeners to do and 839 00:40:46,000 --> 00:40:48,840 Speaker 1: everyone if they can, is, you know, find an organization 840 00:40:48,880 --> 00:40:51,600 Speaker 1: that's local and find a way to help them contribute, 841 00:40:51,680 --> 00:40:54,000 Speaker 1: even if it's just you know, even if it's a 842 00:40:54,000 --> 00:40:57,680 Speaker 1: small business, but you've got a social following, broadcast what 843 00:40:57,880 --> 00:41:00,279 Speaker 1: those people need and so we can get that word 844 00:41:00,280 --> 00:41:02,040 Speaker 1: out there, because there's a lot of people that need 845 00:41:02,080 --> 00:41:03,719 Speaker 1: help in this pandemic and this isn't going to be 846 00:41:03,719 --> 00:41:06,400 Speaker 1: the only time this ever happens. And if you're allowed 847 00:41:06,400 --> 00:41:08,360 Speaker 1: to set that up as a culture within your business 848 00:41:08,360 --> 00:41:11,759 Speaker 1: and your organization, I promise you'll thrive. Because you know, 849 00:41:12,680 --> 00:41:16,279 Speaker 1: money's great. Money's never been my why, and you know, 850 00:41:16,440 --> 00:41:18,560 Speaker 1: selling a business and all of that is never my why. 851 00:41:18,640 --> 00:41:20,799 Speaker 1: My shareholders would kill me for saying that. But the 852 00:41:20,880 --> 00:41:23,080 Speaker 1: good news is is because it hasn't been my why, 853 00:41:23,120 --> 00:41:25,560 Speaker 1: we've been able to deliver value, and we've been able 854 00:41:25,640 --> 00:41:27,880 Speaker 1: to deliver a culture that delivers value, which at the 855 00:41:28,000 --> 00:41:31,680 Speaker 1: end of the day, will you know, will support my 856 00:41:31,760 --> 00:41:34,880 Speaker 1: fuciary responsibility to deliver that value, but deliver it in 857 00:41:34,920 --> 00:41:37,880 Speaker 1: such a way where we're doing good beyond just selling 858 00:41:37,880 --> 00:41:40,799 Speaker 1: a product. We're doing good with our community and we're 859 00:41:40,800 --> 00:41:43,520 Speaker 1: doing good with humanity. And that's something I tell my 860 00:41:43,560 --> 00:41:45,719 Speaker 1: team every single day. It's like, we have to do 861 00:41:45,800 --> 00:41:49,080 Speaker 1: something good for the folks around us. And you know, 862 00:41:49,160 --> 00:41:51,080 Speaker 1: I want to continue doing better with my team, but 863 00:41:51,400 --> 00:41:53,640 Speaker 1: I always want my team to grow so they become 864 00:41:54,160 --> 00:41:57,759 Speaker 1: not just good workers, but good human beings. And you know, 865 00:41:57,920 --> 00:42:00,080 Speaker 1: they feel like they're more than just the cog in 866 00:42:00,120 --> 00:42:02,879 Speaker 1: the wheel. They feel like they're part of something significantly 867 00:42:03,000 --> 00:42:05,920 Speaker 1: larger than just themselves, and I think that really becomes 868 00:42:06,000 --> 00:42:08,359 Speaker 1: kind of a driving force. But I would encourage all 869 00:42:08,360 --> 00:42:10,160 Speaker 1: of your listeners, if you have a chance, or you've 870 00:42:10,160 --> 00:42:12,840 Speaker 1: got a voice, or you've got something, find a local 871 00:42:12,880 --> 00:42:16,560 Speaker 1: group that is close to you, that's within your city, state, 872 00:42:17,000 --> 00:42:18,640 Speaker 1: and find a way to support them, because there's a 873 00:42:18,680 --> 00:42:20,960 Speaker 1: lot of people in need right now, and you know, 874 00:42:21,000 --> 00:42:22,879 Speaker 1: if we all kind of come together and just kind 875 00:42:22,880 --> 00:42:24,960 Speaker 1: of do just a little bit, that little bit will 876 00:42:25,000 --> 00:42:26,719 Speaker 1: make a huge difference in the overall case. 877 00:42:27,840 --> 00:42:31,880 Speaker 2: You mentioned a few times now, just your general concern 878 00:42:32,120 --> 00:42:34,080 Speaker 2: for all of the people that work for your company, 879 00:42:34,080 --> 00:42:37,120 Speaker 2: and it must have been an interesting learning curve to 880 00:42:37,440 --> 00:42:40,839 Speaker 2: grow a company and keep this level of concern and 881 00:42:40,840 --> 00:42:44,000 Speaker 2: compassion for everyone that you're doing business. So offer me 882 00:42:44,200 --> 00:42:46,920 Speaker 2: up maybe a lesson or two that you have learned 883 00:42:47,280 --> 00:42:50,960 Speaker 2: as the company has grown, as you have continued to 884 00:42:50,960 --> 00:42:53,160 Speaker 2: build out your team, because how many people are working 885 00:42:53,200 --> 00:42:54,120 Speaker 2: at powered out right now? 886 00:42:54,680 --> 00:42:57,320 Speaker 1: So right now in San Diego, we've got twelve, and 887 00:42:58,760 --> 00:43:00,440 Speaker 1: we have some other folks that we work with out 888 00:43:00,480 --> 00:43:03,239 Speaker 1: of Ohio, and then we've got a group in Singapore 889 00:43:03,280 --> 00:43:05,719 Speaker 1: that's about five. And then we've got another group up 890 00:43:05,760 --> 00:43:08,080 Speaker 1: in Moscow that are some of our software guys. That's 891 00:43:08,080 --> 00:43:10,359 Speaker 1: about five or six. So the company is about you know, 892 00:43:10,440 --> 00:43:12,640 Speaker 1: twenty to twenty five people right now. These folks are 893 00:43:12,640 --> 00:43:15,520 Speaker 1: like family and you spend a lot of your time 894 00:43:15,560 --> 00:43:17,760 Speaker 1: with them, why would you not treat them as such? 895 00:43:17,880 --> 00:43:20,000 Speaker 1: And you know, coming from that point of view, I 896 00:43:20,000 --> 00:43:21,880 Speaker 1: also come from a big family. My mom was like 897 00:43:22,280 --> 00:43:24,840 Speaker 1: had pta gal that you know, growing up in the 898 00:43:24,880 --> 00:43:27,200 Speaker 1: area I grew up in, you know, we had kids 899 00:43:27,239 --> 00:43:29,520 Speaker 1: that were parts of you know, various gangs and everything, 900 00:43:29,560 --> 00:43:32,160 Speaker 1: and my mom ended up becoming kind of like the 901 00:43:32,239 --> 00:43:35,480 Speaker 1: school mom that even these hardened kids that you know 902 00:43:35,560 --> 00:43:38,719 Speaker 1: came from these bad backgrounds, you know, my mom would 903 00:43:38,719 --> 00:43:41,600 Speaker 1: walk into their class on their birthday with cupcakes dressed 904 00:43:41,600 --> 00:43:45,000 Speaker 1: as a clown. And you know these kids that they 905 00:43:45,000 --> 00:43:48,880 Speaker 1: were just like so aggressive, but my mom became that person, 906 00:43:48,960 --> 00:43:51,160 Speaker 1: which is like, treat everyone as you want to be treated, 907 00:43:51,160 --> 00:43:53,759 Speaker 1: and to try to treat everyone with love and treat 908 00:43:53,800 --> 00:43:58,000 Speaker 1: everyone with gratitude. And you know, some people won't reciprocate that, 909 00:43:58,400 --> 00:44:00,640 Speaker 1: but who cares. It's it's what you're putting out to 910 00:44:00,640 --> 00:44:03,520 Speaker 1: the world is going to be what radiates to the 911 00:44:03,560 --> 00:44:05,920 Speaker 1: people around you and and and that's what's going to 912 00:44:05,960 --> 00:44:08,440 Speaker 1: influence some of those people. And you hope that just 913 00:44:08,480 --> 00:44:10,919 Speaker 1: a piece of that, if you know, witnessed or seen 914 00:44:11,440 --> 00:44:13,480 Speaker 1: you know, is taken by that other person and grows 915 00:44:13,480 --> 00:44:17,360 Speaker 1: into something or more gratitude in the world. And you know, 916 00:44:17,360 --> 00:44:19,520 Speaker 1: that's kind of the biggest lesson. It's I try not 917 00:44:19,600 --> 00:44:21,960 Speaker 1: to treat these things like a business. I try to 918 00:44:22,000 --> 00:44:24,480 Speaker 1: treat them like a family. Some people would tell you 919 00:44:24,520 --> 00:44:27,240 Speaker 1: not to do that. I just that's not my DNA. 920 00:44:27,400 --> 00:44:30,719 Speaker 1: It's it's I. These people are my family, they are 921 00:44:30,719 --> 00:44:34,399 Speaker 1: my friends, you know, even the folks in logistics that 922 00:44:34,800 --> 00:44:38,239 Speaker 1: you know, most people wouldn't. You know, it's just one. 923 00:44:38,160 --> 00:44:38,760 Speaker 3: Of those things. 924 00:44:38,800 --> 00:44:41,400 Speaker 1: They are family to me and and we treat them 925 00:44:41,440 --> 00:44:44,080 Speaker 1: as such, and and and and and so far that. 926 00:44:43,800 --> 00:44:44,800 Speaker 3: That that. 927 00:44:46,200 --> 00:44:51,080 Speaker 1: That culture has has has paid off in space for myself, 928 00:44:51,200 --> 00:44:53,520 Speaker 1: the organization, and hopefully that for the people that work 929 00:44:53,560 --> 00:44:56,239 Speaker 1: for us, they feel like they're part of something bigger than. 930 00:44:56,200 --> 00:44:56,840 Speaker 3: Just a job. 931 00:44:57,840 --> 00:44:59,920 Speaker 2: And I think that that kind of attitude and here 932 00:45:00,120 --> 00:45:02,440 Speaker 2: about that kind of attitude makes people, at least I 933 00:45:02,480 --> 00:45:05,759 Speaker 2: can speak for myself, want to do business with the 934 00:45:05,800 --> 00:45:08,799 Speaker 2: company lack powered at I also think something that you 935 00:45:08,840 --> 00:45:11,880 Speaker 2: said which is interesting is identifying a trait as both 936 00:45:12,200 --> 00:45:16,200 Speaker 2: a positive, a strength and a weakness. I can really 937 00:45:16,239 --> 00:45:19,359 Speaker 2: relate to that when it comes to being someone who 938 00:45:20,160 --> 00:45:22,319 Speaker 2: is a person that shows up, a person that gets 939 00:45:22,360 --> 00:45:25,759 Speaker 2: easily emotionally invested. I would rather feel hard and work 940 00:45:25,840 --> 00:45:28,400 Speaker 2: hard and put my whole self into it. And you know, 941 00:45:28,440 --> 00:45:31,160 Speaker 2: at times you might take a step back and ask yourself, 942 00:45:31,160 --> 00:45:33,480 Speaker 2: should I have been a little bit more reserved, But 943 00:45:33,600 --> 00:45:35,239 Speaker 2: at the end of the day, like I would rather 944 00:45:35,360 --> 00:45:39,399 Speaker 2: be a passionate, emotional, excited person who's all in than 945 00:45:39,440 --> 00:45:43,359 Speaker 2: someone who is withdrawn or you know, not willing to 946 00:45:43,400 --> 00:45:46,359 Speaker 2: go for lack of a better designation, falls to the wall. 947 00:45:47,200 --> 00:45:48,279 Speaker 3: But think about it. 948 00:45:48,360 --> 00:45:52,120 Speaker 1: You spend eight hours, ten hours, twelve hours, a day. 949 00:45:52,280 --> 00:45:55,320 Speaker 1: This is your life. You've got to be passionate about 950 00:45:55,360 --> 00:45:58,480 Speaker 1: those things. And if you're not, I'd say it's probably 951 00:45:58,480 --> 00:46:00,720 Speaker 1: not the right job for you. And I'm not saying 952 00:46:00,840 --> 00:46:03,799 Speaker 1: like go create your own career and these things like, yes, 953 00:46:03,920 --> 00:46:05,239 Speaker 1: you have to have a job, you have to do 954 00:46:05,280 --> 00:46:07,560 Speaker 1: these things, but you've got to find something you're passionate about, 955 00:46:07,640 --> 00:46:10,680 Speaker 1: find your why, why am I doing this? What's my purpose? 956 00:46:11,160 --> 00:46:13,880 Speaker 1: And if you can find something that aligns with your DNA, 957 00:46:14,440 --> 00:46:16,200 Speaker 1: it's not going to feel like a job. It's going 958 00:46:16,280 --> 00:46:18,680 Speaker 1: to feel more like a purpose and it's going to 959 00:46:18,680 --> 00:46:21,560 Speaker 1: be way more fulfilling than just going in and grinding 960 00:46:21,600 --> 00:46:25,319 Speaker 1: through paperwork every day. You know, and and and you know, 961 00:46:25,440 --> 00:46:27,880 Speaker 1: in times like these where there's you know, significant amount 962 00:46:27,960 --> 00:46:30,640 Speaker 1: significant amount of unemployment, you know that's that's a hard 963 00:46:30,640 --> 00:46:32,640 Speaker 1: statement to make because we're obviously about to see a 964 00:46:32,640 --> 00:46:36,080 Speaker 1: pretty significant change and you know, realize that, you know, 965 00:46:36,160 --> 00:46:38,200 Speaker 1: folks are going to be unemployed and they need to 966 00:46:38,320 --> 00:46:40,239 Speaker 1: know do that. So I think during times like these, 967 00:46:40,280 --> 00:46:42,520 Speaker 1: you've got to get a little scrappy. But you know, 968 00:46:42,680 --> 00:46:45,120 Speaker 1: in before all of this started, it was really like, 969 00:46:45,880 --> 00:46:48,240 Speaker 1: you know, how do you give people purpose? And and again, 970 00:46:48,560 --> 00:46:50,960 Speaker 1: not just going out and selling a product or selling 971 00:46:50,960 --> 00:46:53,440 Speaker 1: a service. It's how do you create something special that 972 00:46:53,600 --> 00:46:57,080 Speaker 1: has that has some real meaning to people and like 973 00:46:57,160 --> 00:47:01,720 Speaker 1: really delivers you know, some results and and and creates changes. 974 00:47:02,560 --> 00:47:04,520 Speaker 1: You know, that is really kind of what we try 975 00:47:04,520 --> 00:47:07,120 Speaker 1: to do and what we're trying to do and we'll 976 00:47:07,120 --> 00:47:09,000 Speaker 1: continue to try to do. And I and I venture 977 00:47:09,040 --> 00:47:11,160 Speaker 1: to bet that you know, some of the guys that 978 00:47:11,239 --> 00:47:14,200 Speaker 1: work for me, you know, my whole thing with them 979 00:47:14,320 --> 00:47:16,720 Speaker 1: is like, look, I'm doing this with you guys this time. 980 00:47:17,120 --> 00:47:19,200 Speaker 1: My hope is that you know, you learn enough and 981 00:47:19,239 --> 00:47:22,200 Speaker 1: you've gotten scrappy enough that next time you're doing this 982 00:47:22,280 --> 00:47:24,480 Speaker 1: with me and you're going to be leading the charge. 983 00:47:24,520 --> 00:47:26,200 Speaker 1: And I want to help you do that. And I 984 00:47:26,239 --> 00:47:28,600 Speaker 1: want to see you find your why and what's your 985 00:47:28,680 --> 00:47:31,040 Speaker 1: purpose and what's your idea and let's grow that together. 986 00:47:31,560 --> 00:47:33,799 Speaker 1: And you know that would be my dream coming out 987 00:47:33,800 --> 00:47:36,880 Speaker 1: of this is you know, when powered out is is 988 00:47:37,400 --> 00:47:39,920 Speaker 1: built and we've built it, and you know, we find 989 00:47:40,040 --> 00:47:42,040 Speaker 1: you know, the partners to come in and work with 990 00:47:42,120 --> 00:47:44,400 Speaker 1: us to to kind of go down the broader strategy 991 00:47:44,440 --> 00:47:46,200 Speaker 1: whether or not we you know, continue to run it 992 00:47:46,360 --> 00:47:48,799 Speaker 1: or you know, partner with another group to to kind 993 00:47:48,800 --> 00:47:51,560 Speaker 1: of to kind of work and continue to build. You know, 994 00:47:51,640 --> 00:47:54,160 Speaker 1: my my hope would be is that the family that 995 00:47:54,200 --> 00:47:57,719 Speaker 1: I've built has learned enough that they can grow as 996 00:47:57,760 --> 00:48:01,840 Speaker 1: individuals and that they can go, you know, follow their passion. 997 00:48:01,920 --> 00:48:04,160 Speaker 1: And my hope is that I can support them and 998 00:48:04,200 --> 00:48:06,360 Speaker 1: maybe they they are the guys that are starting the 999 00:48:06,600 --> 00:48:08,640 Speaker 1: next companies and they're the ones that are making the 1000 00:48:08,680 --> 00:48:10,680 Speaker 1: next moves, and I can just kind of be there 1001 00:48:10,680 --> 00:48:12,680 Speaker 1: and help support them. And and that would be my 1002 00:48:12,760 --> 00:48:16,319 Speaker 1: vision moving forward. And you know, I've said it since 1003 00:48:16,320 --> 00:48:17,960 Speaker 1: I was in high school. What I'd always like to 1004 00:48:18,000 --> 00:48:19,719 Speaker 1: do is I'd like to be involved in lots of 1005 00:48:19,760 --> 00:48:22,799 Speaker 1: projects because I'm a tinker at heart. I like to 1006 00:48:22,800 --> 00:48:25,399 Speaker 1: solve problems and I like to think thirty thousand foot 1007 00:48:25,480 --> 00:48:29,840 Speaker 1: view and be hyper strategic. And so, you know, as 1008 00:48:29,880 --> 00:48:32,560 Speaker 1: strange as it sounds like, building power Dot has kind 1009 00:48:32,560 --> 00:48:36,360 Speaker 1: of been also building the next stage where I've you know, 1010 00:48:38,160 --> 00:48:41,640 Speaker 1: got these great employees that have come in and you know, 1011 00:48:41,760 --> 00:48:44,440 Speaker 1: we've we've we've built a place where they can learn 1012 00:48:44,480 --> 00:48:46,480 Speaker 1: and grow. And my my objective would be is like 1013 00:48:46,760 --> 00:48:48,840 Speaker 1: once they're grown, I want to see them, you know, 1014 00:48:48,880 --> 00:48:50,759 Speaker 1: go out and start their own businesses or do what 1015 00:48:50,760 --> 00:48:52,640 Speaker 1: they want to do and find ways to support them 1016 00:48:52,640 --> 00:48:55,960 Speaker 1: and doing that and you know, create you know, multiple 1017 00:48:56,920 --> 00:48:58,680 Speaker 1: through the one impact we had it powered out. The 1018 00:48:58,719 --> 00:49:01,959 Speaker 1: hope is that we create another five businesses with those 1019 00:49:01,960 --> 00:49:04,480 Speaker 1: people and that those become their businesses and that becomes 1020 00:49:04,560 --> 00:49:07,440 Speaker 1: kind of you know the legacy of the company is 1021 00:49:07,480 --> 00:49:09,120 Speaker 1: that you know, each of these people went on to 1022 00:49:09,160 --> 00:49:11,640 Speaker 1: do their own things after power Dot, to go create 1023 00:49:11,719 --> 00:49:12,640 Speaker 1: something bigger and better. 1024 00:49:12,800 --> 00:49:15,640 Speaker 2: So this begs the next question of what is next 1025 00:49:15,840 --> 00:49:17,200 Speaker 2: for power Not so. 1026 00:49:17,200 --> 00:49:19,120 Speaker 1: Next for power dot is we're focused very much on 1027 00:49:19,160 --> 00:49:23,240 Speaker 1: our medical platform. It's really looking to disrupt the way 1028 00:49:24,040 --> 00:49:27,880 Speaker 1: care and therapy is administered. So while everyone's talking about telemedicine, 1029 00:49:28,040 --> 00:49:30,200 Speaker 1: we're talking about teletherrapy, and so we're really trying to 1030 00:49:30,239 --> 00:49:32,759 Speaker 1: shadow the ceiling in terms of the way people can 1031 00:49:32,800 --> 00:49:36,600 Speaker 1: receive soft fishy therapy both remotely and in clinic. And 1032 00:49:36,680 --> 00:49:38,440 Speaker 1: so our big goal right now is to get that 1033 00:49:38,520 --> 00:49:42,319 Speaker 1: launched this year. We've got the product and some very 1034 00:49:42,400 --> 00:49:44,759 Speaker 1: very large institutions right now and we're going through kind 1035 00:49:44,760 --> 00:49:47,040 Speaker 1: of some of the beta work, but we anticipate having 1036 00:49:47,040 --> 00:49:50,120 Speaker 1: that launched in Q two, Q three, and then you know, 1037 00:49:50,200 --> 00:49:54,120 Speaker 1: being that disruptive player in the space and really trying 1038 00:49:54,120 --> 00:49:57,520 Speaker 1: to show the healthcare system that there's a different way 1039 00:49:57,560 --> 00:49:59,360 Speaker 1: this can work, and there's a more efficient way that 1040 00:49:59,480 --> 00:50:02,000 Speaker 1: can work, and there's a way where we can administer 1041 00:50:02,040 --> 00:50:04,120 Speaker 1: this care to more people at a far lower price. 1042 00:50:04,520 --> 00:50:06,600 Speaker 1: To me, that would be my number one goal this 1043 00:50:06,680 --> 00:50:09,160 Speaker 1: year is to is to really disrupt that system. Not 1044 00:50:11,280 --> 00:50:14,720 Speaker 1: for the financial benefit obviously that comes, but it really 1045 00:50:14,800 --> 00:50:17,239 Speaker 1: is to say, look, there's inefficiencies in the system that 1046 00:50:17,280 --> 00:50:19,640 Speaker 1: we should be fixing. This is the first step to 1047 00:50:19,680 --> 00:50:21,920 Speaker 1: fix it. And our hope is that we become the 1048 00:50:21,960 --> 00:50:24,960 Speaker 1: window to look at how else can we deliver therapy 1049 00:50:25,040 --> 00:50:28,960 Speaker 1: as a service to patients, So we can create efficiencies 1050 00:50:28,960 --> 00:50:30,719 Speaker 1: in the system, and the hope is we can drive 1051 00:50:30,800 --> 00:50:32,840 Speaker 1: down some of these insurance costs and we can drive 1052 00:50:32,880 --> 00:50:35,080 Speaker 1: down some of the waste and the system, which the 1053 00:50:35,120 --> 00:50:37,040 Speaker 1: hope is is that ends up trickling down to the 1054 00:50:37,120 --> 00:50:39,839 Speaker 1: very end user who really needs it. And so that's 1055 00:50:39,880 --> 00:50:42,880 Speaker 1: really what we're focused on as an organization and company. 1056 00:50:43,800 --> 00:50:46,279 Speaker 1: And then after that it's you know, let's go solve 1057 00:50:46,320 --> 00:50:49,920 Speaker 1: another problem to create more efficiencies, to deliver better results 1058 00:50:49,960 --> 00:50:53,200 Speaker 1: for an end user, and to try to reduce waste 1059 00:50:53,480 --> 00:50:57,000 Speaker 1: where waste doesn't need to be and find ways to 1060 00:50:57,080 --> 00:51:00,800 Speaker 1: do that. And that's kind of where my team and myself, 1061 00:51:00,840 --> 00:51:03,520 Speaker 1: that's where we're focused. And you know, I don't know 1062 00:51:03,560 --> 00:51:06,319 Speaker 1: where we'll be after powered Dot, but what I do 1063 00:51:06,440 --> 00:51:10,279 Speaker 1: know is that I've had the good fortune of being 1064 00:51:10,320 --> 00:51:14,160 Speaker 1: able to work with several very talented employees that can 1065 00:51:14,200 --> 00:51:17,080 Speaker 1: do some very very amazing things. And my hope is 1066 00:51:17,160 --> 00:51:20,880 Speaker 1: that powered out has been a place where they've learned, 1067 00:51:21,680 --> 00:51:25,000 Speaker 1: they've become PhDs and their own right through just hard 1068 00:51:25,040 --> 00:51:28,719 Speaker 1: work and learning and problem solving, and that those individuals 1069 00:51:28,880 --> 00:51:31,440 Speaker 1: come on to become the next people that go out 1070 00:51:31,440 --> 00:51:34,880 Speaker 1: and innovate and try to create change and try to 1071 00:51:34,960 --> 00:51:38,600 Speaker 1: create disruption in the marketplace by creating efficiency. And that's 1072 00:51:38,600 --> 00:51:41,319 Speaker 1: my hope, and that's really where I'm focused, and I'm 1073 00:51:41,360 --> 00:51:44,120 Speaker 1: trying to basically nurture each of those employees to go 1074 00:51:44,160 --> 00:51:47,200 Speaker 1: out and do that. And you know, if I can 1075 00:51:47,239 --> 00:51:49,040 Speaker 1: do that, then I will be a happy man. 1076 00:51:50,239 --> 00:51:53,920 Speaker 2: If you had to think about one of the best 1077 00:51:53,960 --> 00:51:58,360 Speaker 2: pieces of advice that you have been offered in your career, 1078 00:51:59,000 --> 00:51:59,960 Speaker 2: what does that question me. 1079 00:52:00,080 --> 00:52:02,680 Speaker 1: You think of in terms of advice, It's just it's 1080 00:52:02,719 --> 00:52:04,600 Speaker 1: get back up You're going to be fine. Are you 1081 00:52:04,640 --> 00:52:07,920 Speaker 1: still breathing? You're going to be fine. Take a look 1082 00:52:07,920 --> 00:52:10,040 Speaker 1: at the challenge, take a step back, put it in perspective. 1083 00:52:11,160 --> 00:52:14,120 Speaker 1: You know, think about people that aren't standing where you're 1084 00:52:14,160 --> 00:52:17,080 Speaker 1: standing and they don't have the opportunity to face that challenge. 1085 00:52:17,800 --> 00:52:20,120 Speaker 1: And if you don't consider yourself lucky for standing in 1086 00:52:20,120 --> 00:52:22,440 Speaker 1: front of that challenge, you're wrong. And if you can 1087 00:52:22,520 --> 00:52:26,320 Speaker 1: change your perspective on that, your your perspective on everything changes. 1088 00:52:26,320 --> 00:52:27,720 Speaker 1: I'm not going to say it's going to be easy, 1089 00:52:27,719 --> 00:52:31,399 Speaker 1: because it's absolutely not. But if you become a fan 1090 00:52:31,640 --> 00:52:34,799 Speaker 1: of the challenge, then that challenge can be used as 1091 00:52:34,920 --> 00:52:37,919 Speaker 1: not not you know, not a win that's holding you back, 1092 00:52:37,960 --> 00:52:39,360 Speaker 1: but you can turn it into a tail wind that 1093 00:52:39,440 --> 00:52:40,120 Speaker 1: drives you forward. 1094 00:52:40,280 --> 00:52:42,640 Speaker 2: I dig that. Okay, we're closing out here. So the 1095 00:52:42,719 --> 00:52:46,040 Speaker 2: final question for you, my friend, when you look back 1096 00:52:46,400 --> 00:52:50,160 Speaker 2: on this time building power at DOT, you talked about 1097 00:52:50,200 --> 00:52:53,719 Speaker 2: dealing with some litigation and some stuff that you know 1098 00:52:54,360 --> 00:52:56,359 Speaker 2: a lot of people would have been hit with and 1099 00:52:56,400 --> 00:52:59,120 Speaker 2: maybe stayed down for the count, but that's not how 1100 00:52:59,120 --> 00:53:01,440 Speaker 2: you approached it. When you think about those hard times 1101 00:53:01,480 --> 00:53:06,120 Speaker 2: building this company, what advice would you offer to yourself 1102 00:53:06,160 --> 00:53:07,359 Speaker 2: now looking back on. 1103 00:53:07,280 --> 00:53:11,680 Speaker 1: It, just keep growing, keep grinding, don't be afraid. You're 1104 00:53:11,680 --> 00:53:15,279 Speaker 1: going to be fine, you know, and that really is it. 1105 00:53:16,200 --> 00:53:18,319 Speaker 1: Are there some things that would do differently? There always is, 1106 00:53:18,480 --> 00:53:22,480 Speaker 1: and you know, looking back, your perspective will always there's 1107 00:53:22,520 --> 00:53:24,439 Speaker 1: always something you're going to do. But what you do 1108 00:53:25,040 --> 00:53:29,200 Speaker 1: is just do it with character, do what you believe 1109 00:53:29,280 --> 00:53:31,600 Speaker 1: is right. And if you just stick to those two 1110 00:53:31,640 --> 00:53:34,000 Speaker 1: things and you do what you know what's good, you 1111 00:53:34,040 --> 00:53:35,920 Speaker 1: know you're going to come out on top. It may 1112 00:53:35,920 --> 00:53:38,080 Speaker 1: not feel like it at the time, but just give 1113 00:53:38,120 --> 00:53:40,439 Speaker 1: it some time and you will get there. And that's 1114 00:53:40,520 --> 00:53:42,960 Speaker 1: kind of, you know, the best advice that I can 1115 00:53:43,000 --> 00:53:45,960 Speaker 1: give you. Just got to keep your nose down and 1116 00:53:46,040 --> 00:53:49,160 Speaker 1: keep moving forward because anytime you stop, you're moving backwards 1117 00:53:49,160 --> 00:53:50,799 Speaker 1: and that's not the direction you want to go. 1118 00:53:52,040 --> 00:53:54,319 Speaker 2: Eric, You're my kind of guy, your family guy. I'm 1119 00:53:54,360 --> 00:53:57,720 Speaker 2: about it. Thank you so much for taking the time 1120 00:53:58,080 --> 00:54:00,080 Speaker 2: to connect with me today. I really appreciate it. 1121 00:54:00,239 --> 00:54:02,239 Speaker 1: Now, I appreciate you having me on and hey, please 1122 00:54:02,280 --> 00:54:04,239 Speaker 1: stay safe while you're out there. We're really thinking about 1123 00:54:04,239 --> 00:54:04,560 Speaker 1: you guys. 1124 00:54:04,680 --> 00:54:08,040 Speaker 2: Thank you so so much. Please take a moment and 1125 00:54:08,120 --> 00:54:10,440 Speaker 2: leave a quick review of the podcast. By clicking the 1126 00:54:10,440 --> 00:54:13,320 Speaker 2: link with the description to this episode. We all face 1127 00:54:13,520 --> 00:54:15,880 Speaker 2: multiple hurdles in life. I want to hear about yours. 1128 00:54:15,880 --> 00:54:18,120 Speaker 2: Reach out to me at Emily at Hurdle dot us. 1129 00:54:18,239 --> 00:54:22,000 Speaker 2: Connect with the show on Instagram and Twitter at Hurdle podcast. 1130 00:54:22,160 --> 00:54:22,399 Speaker 3: Eric. 1131 00:54:22,480 --> 00:54:24,520 Speaker 2: Where can they find you? How do they keep up 1132 00:54:24,520 --> 00:54:26,959 Speaker 2: with power dot How do they get more information? Give 1133 00:54:27,320 --> 00:54:28,520 Speaker 2: me the details? 1134 00:54:28,800 --> 00:54:31,040 Speaker 1: Yeah, you can go to power dot dot com. That's 1135 00:54:31,080 --> 00:54:33,520 Speaker 1: p O W E R D O T dot com. 1136 00:54:33,560 --> 00:54:35,480 Speaker 1: You can also take a look at our medical platform 1137 00:54:35,480 --> 00:54:38,359 Speaker 1: at medical dot power dot dot com and you can 1138 00:54:38,360 --> 00:54:39,840 Speaker 1: find all the information you need there. 1139 00:54:40,760 --> 00:54:45,080 Speaker 2: Amazing. I am at Emily Abodi at Hurdle Podcast. Another 1140 00:54:45,160 --> 00:54:47,879 Speaker 2: hurdle conquered. Catch you guys next time.