1 00:00:01,560 --> 00:00:09,600 Speaker 1: You're listening to I Choose Me with Jenny Garland. Hi, everyone, 2 00:00:09,880 --> 00:00:13,280 Speaker 1: welcome to I Choose Me. This podcast is all about 3 00:00:13,280 --> 00:00:16,239 Speaker 1: the choices we make and where they lead us. My 4 00:00:16,360 --> 00:00:19,799 Speaker 1: guests today are the creative force involved in an incredible 5 00:00:19,800 --> 00:00:24,280 Speaker 1: documentary that impacts us, all about the importance of regenerative 6 00:00:24,480 --> 00:00:27,720 Speaker 1: farming that affects the food we all eat, and the 7 00:00:27,760 --> 00:00:31,760 Speaker 1: health and longevity of our beautiful planet. You have to 8 00:00:31,840 --> 00:00:34,840 Speaker 1: check out their documentaries Kiss the Ground and Common Ground, 9 00:00:34,880 --> 00:00:38,960 Speaker 1: out now on Amazon. Please welcome Ian Summerholder and Rebecca 10 00:00:39,000 --> 00:00:41,880 Speaker 1: Tickle to the podcast. I'm so excited to talk to 11 00:00:41,920 --> 00:00:44,920 Speaker 1: you about this because I'm really also very passionate about 12 00:00:45,440 --> 00:00:48,800 Speaker 1: the earth and nature and sustainability. 13 00:00:47,960 --> 00:00:51,520 Speaker 2: And pushing and pushing and pushing to. 14 00:00:50,760 --> 00:00:53,280 Speaker 1: Try and do better and be better and stay healthy 15 00:00:53,320 --> 00:00:56,160 Speaker 1: and longevity and everything. It's you know, it's all for me. 16 00:00:56,320 --> 00:00:59,680 Speaker 1: So I feel like this is a good connection. 17 00:01:00,440 --> 00:01:04,959 Speaker 3: They're all inextricably linked, right, They're all inextricably linked. 18 00:01:05,120 --> 00:01:07,760 Speaker 4: I think, as you're talking to think, this is like 19 00:01:07,800 --> 00:01:10,080 Speaker 4: the opposite of the circle of profit that we talk about. 20 00:01:10,080 --> 00:01:13,039 Speaker 4: Like the bear like bear makes the poison to kill 21 00:01:13,080 --> 00:01:16,080 Speaker 4: the pests, but then they also make the medicine to 22 00:01:16,120 --> 00:01:18,440 Speaker 4: cure the disease that's caused from exposure to the poison 23 00:01:18,440 --> 00:01:21,240 Speaker 4: that kills the pest. That's like this degenerative loop of 24 00:01:21,560 --> 00:01:24,280 Speaker 4: cycle of profit. But what you're doing is the opposite 25 00:01:24,280 --> 00:01:27,520 Speaker 4: of that. You're spreading the message of regeneration, and then 26 00:01:27,640 --> 00:01:31,920 Speaker 4: you're also spreading the message of like self health. Regeneration's like, 27 00:01:31,959 --> 00:01:34,520 Speaker 4: that's a cycle of profit, that's regenerative, that's a. 28 00:01:34,520 --> 00:01:36,160 Speaker 3: Great within the human body. 29 00:01:36,160 --> 00:01:39,040 Speaker 5: And so it's using the same model but turning in 30 00:01:39,280 --> 00:01:41,640 Speaker 5: on its head for wellness and regeneration. 31 00:01:43,240 --> 00:01:44,560 Speaker 3: And then our families grow as a result. 32 00:01:44,680 --> 00:01:47,440 Speaker 2: Yeah, and they grow healthy, which is which is not 33 00:01:47,520 --> 00:01:48,400 Speaker 2: easy to do in this date. 34 00:01:48,640 --> 00:01:52,680 Speaker 3: Healthy families create healthy streets that create healthy neighborhoods, create 35 00:01:52,720 --> 00:01:56,520 Speaker 3: healthy towns, communities. It's crazy. 36 00:01:56,680 --> 00:01:59,840 Speaker 1: Well, on this podcast we talk all about choices, and 37 00:01:59,840 --> 00:02:03,160 Speaker 1: there is one choice that we all make collectively, every 38 00:02:03,200 --> 00:02:05,000 Speaker 1: single one of us, every. 39 00:02:04,800 --> 00:02:07,640 Speaker 2: Single day, several times a day. 40 00:02:07,680 --> 00:02:11,720 Speaker 1: Is the food we eat. And your documentary, Common Ground, 41 00:02:12,560 --> 00:02:18,160 Speaker 1: is an all encompassing documentary and it talks about how 42 00:02:18,200 --> 00:02:20,639 Speaker 1: to get that healthy food and so much more. Can 43 00:02:20,680 --> 00:02:22,680 Speaker 1: you just tell us about Common Ground? 44 00:02:23,160 --> 00:02:23,800 Speaker 3: Tell us, sister. 45 00:02:24,680 --> 00:02:29,680 Speaker 5: Common Ground is environmental documentary that is a hopeful, uplifting, 46 00:02:29,800 --> 00:02:34,440 Speaker 5: inspirational film about how we can save the future of humanity. 47 00:02:34,680 --> 00:02:37,000 Speaker 5: It shows how we can fix our climate. It shows 48 00:02:37,040 --> 00:02:39,760 Speaker 5: how we can create a trillion dollar industry of regeneration 49 00:02:39,919 --> 00:02:42,079 Speaker 5: that's our future, and it shows how each one of 50 00:02:42,120 --> 00:02:44,360 Speaker 5: us can get involved and what that pathway is. It 51 00:02:44,400 --> 00:02:50,600 Speaker 5: really sparks a shift from that paralysis in the climate 52 00:02:50,600 --> 00:02:52,960 Speaker 5: anxiety that we're all feeling. And then suddenly when you 53 00:02:53,000 --> 00:02:56,080 Speaker 5: see that pathway, it spurs you into action because you 54 00:02:56,160 --> 00:02:58,320 Speaker 5: realize that we have a window of time where we 55 00:02:58,360 --> 00:03:01,440 Speaker 5: can course correct and turn this whole thing around. And 56 00:03:01,480 --> 00:03:04,040 Speaker 5: that's what Common Ground shows us. And it's the follow 57 00:03:04,120 --> 00:03:08,320 Speaker 5: up film to the Predecessor Kiss the Ground and Kiss 58 00:03:08,320 --> 00:03:10,799 Speaker 5: the Ground came out in twenty twenty on Netflix. It's 59 00:03:10,840 --> 00:03:14,480 Speaker 5: been a huge global success. It's King Charles's favorite movie. 60 00:03:15,320 --> 00:03:16,320 Speaker 3: We touched a billion people. 61 00:03:16,400 --> 00:03:18,760 Speaker 5: Ian's in the film. He actually started shooting that back 62 00:03:18,800 --> 00:03:21,960 Speaker 5: in twenty eleven, and then we started filming and we 63 00:03:22,000 --> 00:03:24,240 Speaker 5: started in twenty thirteen, and then we synced up after 64 00:03:24,280 --> 00:03:26,840 Speaker 5: the fact, only to discover that we were all working 65 00:03:26,840 --> 00:03:28,520 Speaker 5: on the same stuff, or on the same issue. With 66 00:03:28,560 --> 00:03:30,840 Speaker 5: Alan Savory and regeneration and we were learning like the 67 00:03:30,880 --> 00:03:34,079 Speaker 5: same sort of niche information about soil and the sort 68 00:03:34,120 --> 00:03:37,080 Speaker 5: of magic of soil to sequester all of the carbon 69 00:03:37,120 --> 00:03:39,360 Speaker 5: that we've emitted. I mean, there's more life and healthy 70 00:03:39,440 --> 00:03:42,280 Speaker 5: soil than there are stars in the universe. And so 71 00:03:42,920 --> 00:03:45,440 Speaker 5: when you start to think about the power of life 72 00:03:45,440 --> 00:03:48,520 Speaker 5: that's generated and that soil, you suddenly want to start 73 00:03:48,720 --> 00:03:51,400 Speaker 5: taking care of it because it means the sustainability of 74 00:03:51,440 --> 00:03:53,440 Speaker 5: life for humans and all living things, and it can 75 00:03:53,520 --> 00:03:55,400 Speaker 5: be done in any ecosystem and we. 76 00:03:55,440 --> 00:03:56,520 Speaker 6: All have a role to play. 77 00:03:56,680 --> 00:04:00,760 Speaker 5: So today Earth Day, Happy Earth Day, Verny. These films 78 00:04:00,760 --> 00:04:03,720 Speaker 5: have just been launched. Case the Ground is being relaunched 79 00:04:03,840 --> 00:04:07,080 Speaker 5: to the director's cut with our indigenous people's section. Wonderful 80 00:04:07,120 --> 00:04:12,200 Speaker 5: and and Common Ground are now they're Amazon Originals, which 81 00:04:12,240 --> 00:04:16,520 Speaker 5: is phenomenal, and they're now globally available to stream in 82 00:04:16,600 --> 00:04:21,400 Speaker 5: every country and in most languages. And it's been a 83 00:04:21,400 --> 00:04:23,680 Speaker 5: fourteen year journey for us to get to this point. 84 00:04:23,720 --> 00:04:24,520 Speaker 3: For fourteen years. 85 00:04:25,720 --> 00:04:28,120 Speaker 5: And by the way, I know you're like, oh gosh, 86 00:04:28,160 --> 00:04:29,640 Speaker 5: a soil movie that sounds. 87 00:04:29,440 --> 00:04:32,000 Speaker 6: Dull as dirt dirt, but it's got. 88 00:04:33,760 --> 00:04:37,919 Speaker 5: And it has Jason, his buddy Jason, and has daw. 89 00:04:39,440 --> 00:04:40,000 Speaker 2: Jason. 90 00:04:40,120 --> 00:04:43,400 Speaker 6: They all make the soil so sex And. 91 00:04:43,520 --> 00:04:46,000 Speaker 2: Why did you do work about that? 92 00:04:46,600 --> 00:04:49,200 Speaker 1: Why was it so important to you to be a 93 00:04:49,200 --> 00:04:52,880 Speaker 1: part of this, to jump in and be such a leader. 94 00:04:53,160 --> 00:04:55,359 Speaker 3: I grew up on the very delicate ecosystem in the 95 00:04:55,360 --> 00:04:58,200 Speaker 3: buyers of Louisiana, and we grew up super poor. We 96 00:04:58,240 --> 00:05:00,480 Speaker 3: had nothing, but we had everything because we lived off 97 00:05:00,520 --> 00:05:05,880 Speaker 3: of all the bounty of the lakes, the rivers, the bayous, 98 00:05:06,600 --> 00:05:09,120 Speaker 3: the sky, the land of my grandparents. My mom's side 99 00:05:09,120 --> 00:05:13,520 Speaker 3: were Mississippi redneck farmers and my dad's side was Cajun. 100 00:05:14,000 --> 00:05:16,919 Speaker 3: And so that amazing balance of my dad taught me 101 00:05:16,960 --> 00:05:19,800 Speaker 3: the balance of wetlands and what it means when there's 102 00:05:19,800 --> 00:05:21,760 Speaker 3: an imbalance when you take more than you put back. 103 00:05:22,240 --> 00:05:25,440 Speaker 3: That imbalance throws off the entire ecosystem, and the only 104 00:05:26,839 --> 00:05:31,159 Speaker 3: creatures that lose are us. All of a sudden, you 105 00:05:31,200 --> 00:05:35,120 Speaker 3: can't sustain life anymore. Right, same on the farm, my 106 00:05:35,120 --> 00:05:38,920 Speaker 3: grandparents always taught us. My grandfather was like an agricultural inventor. 107 00:05:39,240 --> 00:05:45,320 Speaker 3: Fortunately never patented any of this shit. I'm so curious, 108 00:05:45,360 --> 00:05:47,800 Speaker 3: Oh my gosh. In the forties, he so he built 109 00:05:47,800 --> 00:05:52,839 Speaker 3: a mold and he started drying out bull and calmanure, 110 00:05:53,200 --> 00:05:56,080 Speaker 3: and he was the one that made the first in 111 00:05:56,120 --> 00:05:59,800 Speaker 3: the thirties. Actually the little pots made of manure that 112 00:05:59,839 --> 00:06:01,680 Speaker 3: you german eight seeds in and grow them. 113 00:06:01,800 --> 00:06:04,360 Speaker 2: Yeah, and they're like the biodegrade into their arca. 114 00:06:04,480 --> 00:06:05,159 Speaker 3: He created those. 115 00:06:05,320 --> 00:06:05,599 Speaker 2: Wow. 116 00:06:06,240 --> 00:06:08,440 Speaker 3: He made the mold forward and the whole thing, and 117 00:06:08,880 --> 00:06:10,720 Speaker 3: he made thousands of thousands of thousands of them. 118 00:06:10,760 --> 00:06:12,120 Speaker 2: Those are still being used today. 119 00:06:12,240 --> 00:06:13,839 Speaker 3: I know, I wish, I wish our family had a 120 00:06:13,839 --> 00:06:17,000 Speaker 3: patent on that from years ago. But the idea was 121 00:06:17,080 --> 00:06:19,080 Speaker 3: is that we both grew up and Josh and I 122 00:06:19,120 --> 00:06:22,040 Speaker 3: went to the same high school in Mandeville, Louisiana. 123 00:06:22,240 --> 00:06:22,440 Speaker 2: Wow. 124 00:06:23,160 --> 00:06:25,960 Speaker 5: And Josh is my directing, producing partner, writing partner. 125 00:06:26,040 --> 00:06:29,880 Speaker 3: Okay, yeah, So it's this powerhouse couple who built these 126 00:06:30,640 --> 00:06:36,080 Speaker 3: films and then these amazing inner circles that came together. 127 00:06:36,240 --> 00:06:39,200 Speaker 3: We've been waiting on this moment for fourteen years. So 128 00:06:39,320 --> 00:06:43,039 Speaker 3: I learned from the farming side of it, how these 129 00:06:43,120 --> 00:06:46,080 Speaker 3: farms regenerate and how all systems work off of one another. 130 00:06:46,120 --> 00:06:48,800 Speaker 3: That's what my grandfather taught me, and then my dad 131 00:06:48,839 --> 00:06:50,560 Speaker 3: taught and my mom and then my dad taught me 132 00:06:50,560 --> 00:06:53,480 Speaker 3: on the other side, which is the delicate balance of nature. 133 00:06:54,160 --> 00:06:56,760 Speaker 3: But from the landscape are the lens I guess you 134 00:06:56,760 --> 00:07:02,000 Speaker 3: could say of wetlands, because that system is extremely delicate 135 00:07:02,040 --> 00:07:06,320 Speaker 3: in its balance. Those types of things inform who we become, 136 00:07:07,520 --> 00:07:11,080 Speaker 3: and that's how we found ourselves here. I met Alan 137 00:07:11,200 --> 00:07:15,720 Speaker 3: Savory when I spoke at Stages and Scientists that I 138 00:07:15,720 --> 00:07:17,520 Speaker 3: want to say it was the end of twenty ten. 139 00:07:18,840 --> 00:07:20,920 Speaker 3: So Alan Savory is this man. You can look him up. 140 00:07:20,960 --> 00:07:25,680 Speaker 3: He's basically like the godfather of soil. He was and 141 00:07:25,720 --> 00:07:28,920 Speaker 3: he was this very famous political figure. He's the one 142 00:07:28,920 --> 00:07:32,560 Speaker 3: that led the Basically he's the one that led the 143 00:07:32,600 --> 00:07:38,200 Speaker 3: revolution and maintained power in what rose Rhodesia into Zimbabwe. 144 00:07:38,920 --> 00:07:41,880 Speaker 3: He was the transition of that. So he was like 145 00:07:42,000 --> 00:07:46,520 Speaker 3: exiled by Mugabe. Like this man was an unbelievable He 146 00:07:46,640 --> 00:07:50,160 Speaker 3: basically built the most famous the first real guerrilla warfare 147 00:07:50,200 --> 00:07:54,920 Speaker 3: outfit was Alan. But he's also the most amazing soil scientist. 148 00:07:55,640 --> 00:07:58,800 Speaker 3: And in nineteen seventy three he ran the numbers. He 149 00:07:58,880 --> 00:08:02,720 Speaker 3: was looking at agricol trual practices globally and thinking, by 150 00:08:02,800 --> 00:08:06,600 Speaker 3: about the turn of the twenty first century, our soils 151 00:08:06,640 --> 00:08:08,560 Speaker 3: globally are going to be so degraded that we're going 152 00:08:08,600 --> 00:08:12,080 Speaker 3: to be basically looking at an extinction event by basically 153 00:08:12,120 --> 00:08:18,400 Speaker 3: causing large scale global desertification, which is exactly what happened. 154 00:08:19,400 --> 00:08:21,520 Speaker 3: I met him at the symposium that Deep Bac Troper 155 00:08:21,600 --> 00:08:23,360 Speaker 3: used to put on called Sagans and Scientists, and I 156 00:08:23,400 --> 00:08:25,680 Speaker 3: spoke at it. It's like a four hundred person ted talk, 157 00:08:27,360 --> 00:08:30,480 Speaker 3: and it was so intimidating because I was there talking 158 00:08:30,560 --> 00:08:34,720 Speaker 3: about the relationship as how the world and our bodies 159 00:08:34,760 --> 00:08:39,160 Speaker 3: are basically the same biological process, taking that concept and 160 00:08:39,200 --> 00:08:42,240 Speaker 3: breaking it down for people. The guy who went up 161 00:08:42,280 --> 00:08:44,080 Speaker 3: before me was one of the guys that won the 162 00:08:44,080 --> 00:08:48,880 Speaker 3: Nobel Prize for inventing the MRI. These are the smartest 163 00:08:48,880 --> 00:08:51,120 Speaker 3: people in the room, and I was thinking, what in 164 00:08:51,160 --> 00:08:54,120 Speaker 3: the hell, And like this poor kid from Louisiana have 165 00:08:54,160 --> 00:08:57,520 Speaker 3: no college education, but I'm here talking about this story. 166 00:08:57,760 --> 00:09:00,520 Speaker 2: And that's where I met Allen Amazing. 167 00:09:00,679 --> 00:09:04,440 Speaker 3: Four months later, we packed up Jeff Schattz and I, 168 00:09:04,520 --> 00:09:06,679 Speaker 3: who was our a camera operator in Vampire Our He 169 00:09:06,720 --> 00:09:09,000 Speaker 3: was our steady caam operator who ended up becoming a 170 00:09:09,000 --> 00:09:11,000 Speaker 3: big producer and now he runs his own show and stuff. 171 00:09:11,000 --> 00:09:13,360 Speaker 3: But we packed up and went to Zimbabwe and we 172 00:09:13,400 --> 00:09:19,480 Speaker 3: went to Allan's ranch and where Mugabe allowed him and 173 00:09:19,720 --> 00:09:23,319 Speaker 3: remind you like this was still Mugabe was in power, 174 00:09:23,400 --> 00:09:26,200 Speaker 3: so like you could not go into Zimbabwe as a 175 00:09:26,280 --> 00:09:30,920 Speaker 3: white journalist with like camera equipment. You still can't, by 176 00:09:30,960 --> 00:09:32,679 Speaker 3: the way, you still can't because we tried with. 177 00:09:32,640 --> 00:09:35,080 Speaker 5: Ground Swell and all of our our gear got confiscated 178 00:09:35,080 --> 00:09:36,719 Speaker 5: by the government and we ended up not being able 179 00:09:36,760 --> 00:09:38,839 Speaker 5: to film out and Safey. It's a result for Grown Sweat. 180 00:09:39,000 --> 00:09:44,760 Speaker 3: So you see, this is really potent, scary stuff where 181 00:09:44,840 --> 00:09:48,319 Speaker 3: we were putting our lives at risk to get this footage. 182 00:09:48,679 --> 00:09:51,000 Speaker 2: I mean, the movie is fascinating, crazy. 183 00:09:51,200 --> 00:09:54,280 Speaker 3: I learned Thank you so much great in the. 184 00:09:54,320 --> 00:09:57,040 Speaker 1: First thirty minutes. I was like, wow, I'm really learning 185 00:09:57,040 --> 00:09:59,480 Speaker 1: a lot from this movie. And I couldn't take my 186 00:09:59,520 --> 00:10:02,320 Speaker 1: eyes off of it. Was really well done. The cast, 187 00:10:02,679 --> 00:10:06,959 Speaker 1: you know, just all the information. It was riveting and important. 188 00:10:07,160 --> 00:10:10,120 Speaker 5: So when you go to Prime Video today on Earth 189 00:10:10,160 --> 00:10:12,400 Speaker 5: Day or whatever it may be, start by watching Kiss 190 00:10:12,440 --> 00:10:14,720 Speaker 5: the Ground, because that's the first film with that ands 191 00:10:14,760 --> 00:10:16,920 Speaker 5: in that film, and it really does a great job 192 00:10:17,000 --> 00:10:21,520 Speaker 5: at explaining the carbon cycle. What is regeneration, what is 193 00:10:21,600 --> 00:10:25,080 Speaker 5: regenerative agriculture, Why is soil so important, and then it 194 00:10:25,120 --> 00:10:28,839 Speaker 5: gives some great examples of some unlikely heroes, like farmers 195 00:10:28,920 --> 00:10:32,120 Speaker 5: who've been conventional farmers for a long time, who have 196 00:10:32,520 --> 00:10:35,520 Speaker 5: made a really sort of crazy and bold risk to 197 00:10:35,559 --> 00:10:38,000 Speaker 5: make a transition away from a lot of you know, 198 00:10:38,080 --> 00:10:42,160 Speaker 5: the industrial farming that they've been doing and then have 199 00:10:42,280 --> 00:10:45,000 Speaker 5: a huge success. And so the film really follows that 200 00:10:45,280 --> 00:10:47,280 Speaker 5: story along with and then. 201 00:10:47,559 --> 00:10:52,320 Speaker 3: But it breaks it down into such simplified entertaining because 202 00:10:52,320 --> 00:10:53,760 Speaker 3: that was the first thing about you know, Just the 203 00:10:53,800 --> 00:10:56,960 Speaker 3: Ground took seven years to make. Yeah, you know, we're 204 00:10:56,960 --> 00:11:00,600 Speaker 3: not playing around anymore. Bezos and that team and Amazon 205 00:11:00,760 --> 00:11:03,960 Speaker 3: and MG, I mean this is these are some of 206 00:11:03,960 --> 00:11:07,880 Speaker 3: the most powerful groups entities in the world. And they 207 00:11:08,000 --> 00:11:11,400 Speaker 3: took all three films, repackaged Kiss the Ground, pulled it 208 00:11:11,440 --> 00:11:13,679 Speaker 3: off of Netflix. Thank you, Netflix, we love you. It's 209 00:11:13,720 --> 00:11:18,240 Speaker 3: an amazing, credible run and relationship. But now Common Ground. 210 00:11:18,960 --> 00:11:21,800 Speaker 3: So Kiss the Ground was like dipping our toe in regeneration. 211 00:11:22,200 --> 00:11:24,080 Speaker 3: Common Ground is really the nuts and bolts and the 212 00:11:24,160 --> 00:11:28,680 Speaker 3: promise of how it actually works, but the big aha moment. 213 00:11:29,840 --> 00:11:33,080 Speaker 3: And if this was ten, twelve, fifteen years ago, we 214 00:11:33,160 --> 00:11:35,520 Speaker 3: would it would be a little scary. 215 00:11:36,320 --> 00:11:39,880 Speaker 5: Stocked, we'd be stocked and I actually have been stocked. 216 00:11:40,160 --> 00:11:47,959 Speaker 3: We've basically uncovered on film the agrichemical companies have been 217 00:11:48,080 --> 00:11:51,920 Speaker 3: secretly micro financing virtually, I can't say all in public, 218 00:11:51,960 --> 00:11:57,480 Speaker 3: but a very large portion, I'll say that of the 219 00:11:57,640 --> 00:12:01,000 Speaker 3: university agricultural curriculum in this country for forty years. 220 00:12:01,440 --> 00:12:02,040 Speaker 2: Incredible. 221 00:12:02,080 --> 00:12:03,160 Speaker 6: So we pulled back the curtain. 222 00:12:03,559 --> 00:12:06,520 Speaker 5: We talked to whistleblowers. So the second film, Common Ground, 223 00:12:06,559 --> 00:12:09,000 Speaker 5: which comes after Kiss the Ground, we filmed it during COVID. 224 00:12:09,480 --> 00:12:12,040 Speaker 5: So instead of going and traveling around the world like 225 00:12:12,040 --> 00:12:13,719 Speaker 5: we did with Kiss the Ground and like you did, 226 00:12:13,800 --> 00:12:17,480 Speaker 5: we weren't able to do that. So we instead packed 227 00:12:17,520 --> 00:12:20,120 Speaker 5: up our sprinter vans and hit the road and traveled 228 00:12:20,120 --> 00:12:23,480 Speaker 5: across North America during that time, and people were like 229 00:12:23,480 --> 00:12:25,240 Speaker 5: wearing masks and it was the first time people were 230 00:12:25,280 --> 00:12:27,880 Speaker 5: like taking their masks off, and we were doing social distancing. 231 00:12:27,960 --> 00:12:30,840 Speaker 5: So the whole film Common Ground was filmed during the pandemic, 232 00:12:31,320 --> 00:12:33,840 Speaker 5: and that's why it focuses so specifically on North America. 233 00:12:34,400 --> 00:12:37,080 Speaker 5: But what was crazy was that we found all these 234 00:12:37,120 --> 00:12:40,240 Speaker 5: whistleblowers that were willing to talk because they believe in 235 00:12:40,280 --> 00:12:44,439 Speaker 5: regenerative agriculture and they had been suppressed, fired. 236 00:12:44,240 --> 00:12:47,880 Speaker 3: Dressed fire bullied like big time. 237 00:12:48,160 --> 00:12:51,320 Speaker 5: And they do a great job breaking down how these 238 00:12:51,360 --> 00:12:55,199 Speaker 5: different entities which are put in place to protect us 239 00:12:55,520 --> 00:13:00,280 Speaker 5: have essentially been bought by the chemical companies. They're the 240 00:13:00,280 --> 00:13:02,120 Speaker 5: products that are then put on these foods that then 241 00:13:02,200 --> 00:13:04,920 Speaker 5: turn these farmers into debt surfs that are pulled into 242 00:13:04,920 --> 00:13:08,160 Speaker 5: bank loans that require them to use those chemicals. 243 00:13:08,400 --> 00:13:12,040 Speaker 3: And then the pharmaceutical companies that participate in this sort 244 00:13:12,080 --> 00:13:15,120 Speaker 3: of closed loop economy where you have a you have 245 00:13:15,160 --> 00:13:19,480 Speaker 3: a an agrochemical company that the pesticide creates a certain disease, 246 00:13:19,960 --> 00:13:23,720 Speaker 3: but then it's also owned by a company non Hodgkins Foma, 247 00:13:23,720 --> 00:13:26,959 Speaker 3: but they also possess pretty much the only treatment for them. 248 00:13:27,320 --> 00:13:30,760 Speaker 5: Yes, they sell the only treatment for the disease that 249 00:13:30,800 --> 00:13:31,679 Speaker 5: their other product. 250 00:13:31,960 --> 00:13:32,559 Speaker 6: Cause of the. 251 00:13:32,559 --> 00:13:35,200 Speaker 2: Movie was like, think about startling. 252 00:13:35,960 --> 00:13:36,960 Speaker 6: And that's not a conspiracy. 253 00:13:37,040 --> 00:13:42,079 Speaker 1: That's disease with the chemicals and then they're providing the 254 00:13:42,520 --> 00:13:44,840 Speaker 1: medications to cure the disease. 255 00:13:45,600 --> 00:13:49,480 Speaker 3: Disease. Isn't that wild? And we allow that the US 256 00:13:49,679 --> 00:13:53,880 Speaker 3: the congressional members of the US Congress have allowed this 257 00:13:53,960 --> 00:13:57,400 Speaker 3: to happen. The universities have allowed that, you know, they've 258 00:13:57,800 --> 00:14:00,560 Speaker 3: the chemical company to basically bought the best science money 259 00:14:00,600 --> 00:14:05,000 Speaker 3: can buy. But then the legislators base legislation on those findings, 260 00:14:05,760 --> 00:14:09,160 Speaker 3: and so they all participate in this unbelievable web of money, 261 00:14:09,240 --> 00:14:10,840 Speaker 3: like enormous amounts of money. Sorry, what were you going 262 00:14:10,880 --> 00:14:11,120 Speaker 3: to say? 263 00:14:11,160 --> 00:14:13,240 Speaker 5: I'm so sorry to interrupt, but I'm excited about what 264 00:14:13,240 --> 00:14:17,840 Speaker 5: you're saying, because one hundred percent what happens is people 265 00:14:18,000 --> 00:14:19,880 Speaker 5: go to land grant universities thinking that they're going to 266 00:14:20,080 --> 00:14:24,360 Speaker 5: get a great education in agriculture, and instead what they're like, 267 00:14:24,360 --> 00:14:26,120 Speaker 5: like you said, the majority of funding that comes into 268 00:14:26,120 --> 00:14:29,000 Speaker 5: these lang grand universities comes from the companies that are 269 00:14:29,040 --> 00:14:32,520 Speaker 5: selling the chemicals, and so they find all the curriculum 270 00:14:32,600 --> 00:14:35,760 Speaker 5: and they make the science and so. And then if 271 00:14:35,760 --> 00:14:37,320 Speaker 5: you look at where the people who go to these 272 00:14:37,360 --> 00:14:40,440 Speaker 5: land grant universities end up, if they're smart, they don't 273 00:14:40,520 --> 00:14:42,760 Speaker 5: end up a farmer. They end up in policy or 274 00:14:42,760 --> 00:14:44,760 Speaker 5: they end up some place where they can actually make money, 275 00:14:45,400 --> 00:14:47,800 Speaker 5: and then they're dictating the policies. And they had an 276 00:14:47,880 --> 00:14:51,640 Speaker 5: article that came out which showed that there was a 277 00:14:51,640 --> 00:14:58,800 Speaker 5: big party at the at the EPA when they waved 278 00:14:59,480 --> 00:15:03,840 Speaker 5: their ten one thousand study that showed the harms of 279 00:15:03,880 --> 00:15:06,880 Speaker 5: the effects of these chemicals being exposed to people. So 280 00:15:07,320 --> 00:15:11,200 Speaker 5: the government is actively suppressing the science that's coming in 281 00:15:11,400 --> 00:15:15,320 Speaker 5: that's showing the connection between our health and these toxic 282 00:15:15,440 --> 00:15:17,760 Speaker 5: chemicals and the impact that's having. And then they had 283 00:15:17,760 --> 00:15:20,520 Speaker 5: a party to celebrate it where they invited everyone from 284 00:15:20,640 --> 00:15:24,760 Speaker 5: the EPA to come and they served cake to celebrate 285 00:15:24,760 --> 00:15:28,160 Speaker 5: the ten thousand study that they waived that they are 286 00:15:28,200 --> 00:15:31,360 Speaker 5: responsible for making sure that we're protected from incredible. 287 00:15:31,640 --> 00:15:34,400 Speaker 2: I want to just go back. I want to talk 288 00:15:34,520 --> 00:15:35,240 Speaker 2: about and. 289 00:15:35,120 --> 00:15:37,880 Speaker 5: That's common ground, but it's actually a hopeful movie. I 290 00:15:37,880 --> 00:15:39,240 Speaker 5: promise you it's not all bad news. 291 00:15:39,320 --> 00:15:42,640 Speaker 2: It's full of and inspiring at the same time. 292 00:15:49,200 --> 00:15:52,280 Speaker 1: I want to go back and talk about what is 293 00:15:52,720 --> 00:15:56,960 Speaker 1: regenerative farming. How is it different than industrial farming, which 294 00:15:57,000 --> 00:16:00,240 Speaker 1: is what we have always done, big farm. 295 00:16:00,920 --> 00:16:02,080 Speaker 2: I grew up in the Midwest. 296 00:16:02,600 --> 00:16:06,600 Speaker 1: I grew up in the middle of corn and soybean 297 00:16:06,600 --> 00:16:08,920 Speaker 1: fields Iowa, Illinois, Illinois. 298 00:16:08,920 --> 00:16:09,920 Speaker 2: Okay, Yeah. 299 00:16:10,240 --> 00:16:12,000 Speaker 1: When I was a little girl, I used to walk 300 00:16:12,720 --> 00:16:15,560 Speaker 1: for twenty five cents an hour. I would walk the 301 00:16:15,600 --> 00:16:20,120 Speaker 1: bean fields and weed them with my sisters. And I 302 00:16:20,880 --> 00:16:24,800 Speaker 1: know farmers like I come from farmland, so I'm really 303 00:16:24,840 --> 00:16:28,160 Speaker 1: curious about if you could break down the difference between 304 00:16:28,160 --> 00:16:30,800 Speaker 1: the two systems and then also talk to us about 305 00:16:31,440 --> 00:16:34,000 Speaker 1: how the farmers are feeling about them. 306 00:16:34,400 --> 00:16:36,560 Speaker 3: It's super simple. I'll take that one really quickly. I'll 307 00:16:36,560 --> 00:16:40,680 Speaker 3: break it down because people ask us this all the 308 00:16:40,680 --> 00:16:43,120 Speaker 3: time and saying, what the hell is regenerative agriculture? Why 309 00:16:43,120 --> 00:16:45,600 Speaker 3: should I care? What does it do? Yeah to me? 310 00:16:45,840 --> 00:16:50,200 Speaker 3: For me, regenerative agriculture is just the use of planned 311 00:16:50,360 --> 00:16:54,800 Speaker 3: grazing methods right and using living growing plants like at 312 00:16:54,920 --> 00:16:58,200 Speaker 3: scale to sequester enormous amounts of carbon dioxide out of 313 00:16:58,200 --> 00:17:01,480 Speaker 3: the atmosphere and store safely back in the ground where 314 00:17:01,480 --> 00:17:03,680 Speaker 3: it belongs. Because then when you do that, you pull 315 00:17:03,720 --> 00:17:07,160 Speaker 3: that carbon from the air. It it brings that carbon 316 00:17:07,200 --> 00:17:09,800 Speaker 3: down in the soil. But when you do that, it 317 00:17:09,880 --> 00:17:12,600 Speaker 3: feeds all the vital micro organisms in that. 318 00:17:12,640 --> 00:17:15,280 Speaker 2: Soil, which there are many many there. 319 00:17:15,480 --> 00:17:18,359 Speaker 3: Yes, and so it's really more I think grams. But 320 00:17:18,440 --> 00:17:21,280 Speaker 3: you could just say, for argument's sake, that there are 321 00:17:21,280 --> 00:17:25,400 Speaker 3: more living organisms and a cup of soil than all 322 00:17:25,600 --> 00:17:29,560 Speaker 3: humans who have ever lived in history. What so just 323 00:17:29,560 --> 00:17:32,600 Speaker 3: tells you how a live soil is. Right, So when 324 00:17:32,600 --> 00:17:36,960 Speaker 3: you generate, when you build the health of soil, you 325 00:17:37,040 --> 00:17:40,040 Speaker 3: build the ability for that soil to sequester enormous carbon 326 00:17:40,280 --> 00:17:43,400 Speaker 3: but produce really nutrient dense food. So as your soil 327 00:17:43,440 --> 00:17:46,439 Speaker 3: gets healthier, your plants get healthier. But you can balance 328 00:17:46,480 --> 00:17:52,280 Speaker 3: the climate, build robust economies. We're talking about injecting fifty 329 00:17:52,359 --> 00:17:56,360 Speaker 3: eighty one hundred billion dollars back into Middle America. That's 330 00:17:56,400 --> 00:18:00,440 Speaker 3: the reindustrialization of Middle America. It's exactly, and I love that. 331 00:18:00,480 --> 00:18:02,560 Speaker 3: People say, well, this is a revolution, it said, no, no, no, man, 332 00:18:02,560 --> 00:18:06,560 Speaker 3: it's not a revolution. It's an evolution. So when you start, 333 00:18:06,640 --> 00:18:09,959 Speaker 3: when farmers start making more money, they start paying more taxes, 334 00:18:09,960 --> 00:18:13,000 Speaker 3: which they'll gladly do. And as they do that, school 335 00:18:13,000 --> 00:18:16,120 Speaker 3: districts all of a sudden get better. Water districts get better, 336 00:18:17,000 --> 00:18:20,200 Speaker 3: after school programs get implemented, parks get better, all these 337 00:18:20,240 --> 00:18:22,400 Speaker 3: things that build communities get better and better and better. 338 00:18:22,440 --> 00:18:26,320 Speaker 3: Why because there's more money. And as human health or 339 00:18:26,359 --> 00:18:29,640 Speaker 3: as soil health goes up, human health goes up, which 340 00:18:29,680 --> 00:18:34,360 Speaker 3: means human health care costs come down. They fall precipitously. 341 00:18:34,480 --> 00:18:36,960 Speaker 3: So now you've got even more money in the system. 342 00:18:36,960 --> 00:18:40,640 Speaker 3: Because everyone thinks, you know, insurance is paid by premiums. No, man, 343 00:18:40,680 --> 00:18:43,000 Speaker 3: A lot of it's funded by the US tax payer. 344 00:18:43,400 --> 00:18:47,720 Speaker 3: That's the deal they've cut. So now with food agricultural 345 00:18:47,720 --> 00:18:51,200 Speaker 3: on this say industrial agriculture, So you're injecting one hundred 346 00:18:51,240 --> 00:18:54,040 Speaker 3: billion dollars back in the system. Well, now your healthcare 347 00:18:54,119 --> 00:18:56,520 Speaker 3: costs are way down, so you're injecting an additional two 348 00:18:56,600 --> 00:18:58,439 Speaker 3: hundred billion from that. All of a sudden, you have 349 00:18:58,440 --> 00:19:02,080 Speaker 3: a third of a trillion dollars a year injected back 350 00:19:02,119 --> 00:19:05,600 Speaker 3: into the into the country. This is how you rebuild 351 00:19:05,640 --> 00:19:08,000 Speaker 3: America when you do it from the ground up, from 352 00:19:08,000 --> 00:19:11,600 Speaker 3: Main Street literally, not from Wall Street down. So you're 353 00:19:11,600 --> 00:19:14,760 Speaker 3: building up Main Street, not Wall Street. And that is 354 00:19:15,119 --> 00:19:18,359 Speaker 3: how you build this thing back. And so like you know, 355 00:19:18,400 --> 00:19:20,600 Speaker 3: I also have a vitamin company, but I also make whiskey, 356 00:19:20,720 --> 00:19:24,320 Speaker 3: like really with some of the best whisky in the world. 357 00:19:25,400 --> 00:19:28,360 Speaker 3: We use a lot of things, and you're a tough palette. 358 00:19:29,800 --> 00:19:32,399 Speaker 3: We use a lot of grain. And so there's two 359 00:19:32,520 --> 00:19:36,439 Speaker 3: hundred million acres of grain in this country production acres. Roughly. 360 00:19:37,760 --> 00:19:40,240 Speaker 3: Regenerative agriculture saves up to four hundred dollars an acre. 361 00:19:40,280 --> 00:19:43,200 Speaker 3: Now you multiply four hundred dollars times two hundred million, 362 00:19:44,280 --> 00:19:49,240 Speaker 3: it's eighty billion dollars a year, then we send two 363 00:19:50,119 --> 00:19:53,920 Speaker 3: agrochemical companies and foreign countries. So you have to sit 364 00:19:53,960 --> 00:19:58,280 Speaker 3: and ask yourself, why why are we having farmers like 365 00:19:58,359 --> 00:20:02,000 Speaker 3: your dad going to a bank to borrow money that 366 00:20:02,080 --> 00:20:05,800 Speaker 3: a cruise interest to spend all that money and send 367 00:20:05,800 --> 00:20:10,200 Speaker 3: it overseas to other countries while polluting our water, our land, 368 00:20:10,320 --> 00:20:13,840 Speaker 3: our air, and our bodies. When you put a stop 369 00:20:13,880 --> 00:20:18,280 Speaker 3: to that. We are talking about the regeneration of America 370 00:20:18,359 --> 00:20:22,240 Speaker 3: and obviously beyond too. But what happens here is then 371 00:20:22,320 --> 00:20:25,280 Speaker 3: going to That's what Groundswell is. The third film is 372 00:20:25,280 --> 00:20:29,560 Speaker 3: about the international not just the promise, but the practice 373 00:20:29,760 --> 00:20:34,359 Speaker 3: of regenerations. So these are big, big numbers. You're talking 374 00:20:34,680 --> 00:20:37,720 Speaker 3: hundreds of billions of dollars. So effectively, what we're doing 375 00:20:37,800 --> 00:20:40,880 Speaker 3: is we're building the single largest carbon capture food economy 376 00:20:40,880 --> 00:20:44,000 Speaker 3: in the world from the Carolina coast to the California coast. 377 00:20:44,080 --> 00:20:49,320 Speaker 1: And yeah, this is how regenerative farming can change everything everything. 378 00:20:49,560 --> 00:20:51,680 Speaker 5: And I want to add on to one thing, which 379 00:20:51,840 --> 00:20:53,320 Speaker 5: you know, you mentioned that this is the way it's 380 00:20:53,320 --> 00:20:55,919 Speaker 5: always been done, and that's true in terms of our 381 00:20:56,000 --> 00:20:59,800 Speaker 5: kind of ecological memory of how we've been farming. The 382 00:21:00,119 --> 00:21:01,840 Speaker 5: truth is that this is not the way that it's 383 00:21:01,840 --> 00:21:06,639 Speaker 5: always been done. This is what we call modern industrialized agriculture, 384 00:21:07,600 --> 00:21:10,160 Speaker 5: and it's been labeled the green revolution. And the idea 385 00:21:10,160 --> 00:21:12,560 Speaker 5: of the green revolution wasn't that we were going to 386 00:21:12,880 --> 00:21:16,119 Speaker 5: heal the earth and make everything green. The mottle of 387 00:21:16,119 --> 00:21:19,160 Speaker 5: the green revolution was to make lots of money profit 388 00:21:19,280 --> 00:21:21,680 Speaker 5: and heald profit and yald. And the way to do 389 00:21:21,760 --> 00:21:24,080 Speaker 5: that they take get it. At the end of World 390 00:21:24,119 --> 00:21:26,480 Speaker 5: War Two, they had all of these poison chemicals that 391 00:21:26,480 --> 00:21:29,159 Speaker 5: they had used to kill people. They'd started inventing them 392 00:21:29,160 --> 00:21:31,080 Speaker 5: in World War One, and then they got refined in 393 00:21:31,119 --> 00:21:33,639 Speaker 5: World War Two, and then that was a big money 394 00:21:33,640 --> 00:21:35,840 Speaker 5: making Like war is a huge industry and there's a 395 00:21:35,920 --> 00:21:37,920 Speaker 5: lot of money. It's kind of like the pharmaceutical industry 396 00:21:37,920 --> 00:21:41,240 Speaker 5: in a way. And so they took those poisons and 397 00:21:41,280 --> 00:21:44,359 Speaker 5: those war machines after World War Two and they were like, 398 00:21:44,400 --> 00:21:45,760 Speaker 5: what are we going to do with this? How are 399 00:21:45,760 --> 00:21:48,359 Speaker 5: we they manufacture them? How what are we going to do? Oh, 400 00:21:48,600 --> 00:21:51,280 Speaker 5: I have an idea. Let's spray that on our food 401 00:21:51,320 --> 00:21:53,719 Speaker 5: that we eat. Let's spray the poison that we've designed 402 00:21:53,720 --> 00:21:57,280 Speaker 5: to kill people, to kill pests on our food. And 403 00:21:57,320 --> 00:22:00,360 Speaker 5: so that's how the quote unquote green revolution started by 404 00:22:00,400 --> 00:22:01,760 Speaker 5: trying to figure out what to do with all these 405 00:22:02,040 --> 00:22:04,400 Speaker 5: poison and war machines, and we decided to use that 406 00:22:04,800 --> 00:22:07,840 Speaker 5: on our family farms, a green of revelation. 407 00:22:08,080 --> 00:22:08,920 Speaker 6: And so that's why. 408 00:22:09,520 --> 00:22:11,320 Speaker 5: But we think of this and I have to just say, like, 409 00:22:11,320 --> 00:22:13,520 Speaker 5: when we think of this as something that we've always done, 410 00:22:13,720 --> 00:22:16,800 Speaker 5: I have learned coming from a legacy farming family, that 411 00:22:16,920 --> 00:22:19,920 Speaker 5: is actually incredibly offensive to some people. I didn't know that, 412 00:22:20,040 --> 00:22:22,320 Speaker 5: and I've learned a lot through this process. But the 413 00:22:22,359 --> 00:22:26,800 Speaker 5: reality is that regenerative agriculture is a form of indigenous agriculture, 414 00:22:27,000 --> 00:22:30,840 Speaker 5: and so indigenous agriculture was always putting the land first. 415 00:22:30,840 --> 00:22:33,680 Speaker 5: It was about thinking seven generations ahead. It was looking 416 00:22:33,720 --> 00:22:37,199 Speaker 5: at soil like it's in modern terms like your bank account, 417 00:22:37,280 --> 00:22:39,360 Speaker 5: Like the more you feed the soil, the more the 418 00:22:39,400 --> 00:22:42,480 Speaker 5: soil will feed us. And there is this intuitive, natural 419 00:22:42,840 --> 00:22:45,760 Speaker 5: symbiosis between the people and the land who manage the 420 00:22:45,920 --> 00:22:50,520 Speaker 5: land for their future, not for today, although it did 421 00:22:50,520 --> 00:22:52,280 Speaker 5: take care of them today. That's the beauty of it. 422 00:22:52,359 --> 00:22:55,520 Speaker 5: And there were way more ruminants like cows, like buff 423 00:22:55,600 --> 00:22:57,680 Speaker 5: in the form of buffalo and bison on the land. 424 00:22:58,160 --> 00:23:01,520 Speaker 5: And guess what we didn't have a greenhouse gas problem. 425 00:23:01,680 --> 00:23:04,240 Speaker 5: There was no climate change, So how could that be 426 00:23:04,359 --> 00:23:06,600 Speaker 5: that we didn't have climate change, We didn't have a 427 00:23:06,600 --> 00:23:10,760 Speaker 5: greenhouse gas problem. We had way more ruminants on the land. 428 00:23:10,800 --> 00:23:14,080 Speaker 3: Well, the US Army took out about sixty five million 429 00:23:14,119 --> 00:23:18,280 Speaker 3: head of American buffalo bison, So the idea to starve 430 00:23:18,320 --> 00:23:21,480 Speaker 3: out the Native Americans was to kill all the bison. Well, 431 00:23:21,520 --> 00:23:25,600 Speaker 3: those ruminants and those undulates. To remember, they were all 432 00:23:25,680 --> 00:23:29,240 Speaker 3: kept in tight herds from what predators lurking. They have 433 00:23:29,280 --> 00:23:32,760 Speaker 3: safety numbers. Packs of wolves, packs of wolves, large cats, 434 00:23:32,800 --> 00:23:35,560 Speaker 3: all of those kept them moving in tight herds across 435 00:23:35,560 --> 00:23:38,800 Speaker 3: that landscape. And those hoofs till the soil and they'd 436 00:23:38,800 --> 00:23:41,359 Speaker 3: fertilize that soil with their dung and their urine, and 437 00:23:41,359 --> 00:23:43,159 Speaker 3: they would eat all the grass to the growth points. 438 00:23:43,560 --> 00:23:43,920 Speaker 3: And then they. 439 00:23:43,840 --> 00:23:47,040 Speaker 5: Wouldn't move on, never still, they would never stand still. 440 00:23:47,080 --> 00:23:48,840 Speaker 6: There were huge herds. 441 00:23:49,000 --> 00:23:51,520 Speaker 3: And so when you had sixty something million head of 442 00:23:51,920 --> 00:23:56,600 Speaker 3: these bison. So basically you can go back and look 443 00:23:56,600 --> 00:23:58,920 Speaker 3: at fossilized pollen records, which you can see in the movie. 444 00:23:58,960 --> 00:24:04,520 Speaker 3: Where indigenous cultures didn't plant gardens, they planted forests, They 445 00:24:04,560 --> 00:24:09,400 Speaker 3: built systems where it allowed their food to come to them, right, 446 00:24:09,760 --> 00:24:13,000 Speaker 3: their food came to them because they built ecosystems where 447 00:24:13,400 --> 00:24:17,760 Speaker 3: protein models thrived, because that's where they that's where the likenesses. 448 00:24:18,520 --> 00:24:20,840 Speaker 3: And this goes back. You can look at this. This 449 00:24:20,880 --> 00:24:24,080 Speaker 3: is tens of thousands of years this was done, and 450 00:24:24,119 --> 00:24:27,080 Speaker 3: it wasn't until colonists came in, and then it brings 451 00:24:27,080 --> 00:24:32,600 Speaker 3: in this unbelievable story of race and the triumph of 452 00:24:32,640 --> 00:24:37,240 Speaker 3: indigenous people as well. You know, when colonists got here, 453 00:24:38,000 --> 00:24:42,600 Speaker 3: they did not know how to create large scale agricultural systems, 454 00:24:43,040 --> 00:24:45,800 Speaker 3: and they went to western Africa and they stole people 455 00:24:46,040 --> 00:24:50,560 Speaker 3: who did and they brought them here and they subjected 456 00:24:50,600 --> 00:24:53,480 Speaker 3: them to horrible, horrible life, But they brought them here 457 00:24:53,520 --> 00:24:57,200 Speaker 3: for their indigenous understanding of how to build large scale 458 00:24:57,840 --> 00:24:59,560 Speaker 3: food systems. 459 00:25:00,000 --> 00:25:02,840 Speaker 5: They're like a grarian experts from Africa, and that put 460 00:25:02,880 --> 00:25:06,040 Speaker 5: seeds in their hair to bring to the new land 461 00:25:06,080 --> 00:25:07,679 Speaker 5: that they didn't know that they were going, because they 462 00:25:07,720 --> 00:25:09,640 Speaker 5: knew that they would need those seeds to be able 463 00:25:09,680 --> 00:25:12,800 Speaker 5: to live. The problem is, though, when the colonists got 464 00:25:12,800 --> 00:25:14,600 Speaker 5: here and they brought with them slavery and this like 465 00:25:14,720 --> 00:25:16,640 Speaker 5: crazy model, there was no way for them to keep 466 00:25:16,680 --> 00:25:19,679 Speaker 5: that regenerative model alive. And that sort of linear extractive 467 00:25:19,680 --> 00:25:22,960 Speaker 5: system where people are being abused, that's not a regenerative system. 468 00:25:23,160 --> 00:25:25,960 Speaker 5: Regenerative system is a healthy system where everyone is taken 469 00:25:25,960 --> 00:25:28,200 Speaker 5: care of. But what we did do when we came 470 00:25:28,240 --> 00:25:31,520 Speaker 5: to the United States is we plowed up all that 471 00:25:31,600 --> 00:25:34,560 Speaker 5: top soil that had been built up by those herds 472 00:25:34,600 --> 00:25:37,240 Speaker 5: of bison and buffalo, Like we just ripped it up 473 00:25:37,359 --> 00:25:40,240 Speaker 5: like huge, like they'd used these huge like blows and 474 00:25:40,240 --> 00:25:43,480 Speaker 5: they would literally take like eighteen inches of that rich 475 00:25:43,600 --> 00:25:45,560 Speaker 5: top soil the skin of our mother earth, and they 476 00:25:45,600 --> 00:25:47,800 Speaker 5: would just tear it up. And that's how we built 477 00:25:47,800 --> 00:25:50,679 Speaker 5: the foundation of our economy in the United States. And 478 00:25:50,720 --> 00:25:53,840 Speaker 5: what that did, we removed the ruminants from the land 479 00:25:54,080 --> 00:25:58,320 Speaker 5: to control the indigenous people, and then we plowed up 480 00:25:58,400 --> 00:26:00,240 Speaker 5: all that beautiful top soil. 481 00:26:00,040 --> 00:26:03,199 Speaker 3: Prosal networks so that that ability for nutrients to be 482 00:26:03,280 --> 00:26:06,600 Speaker 3: distributed all through because soil is literally alive, like it's 483 00:26:06,640 --> 00:26:06,960 Speaker 3: like a. 484 00:26:06,840 --> 00:26:09,200 Speaker 5: Web of It's like an internet web system, and. 485 00:26:09,160 --> 00:26:13,360 Speaker 3: It moves, it changes shit, I mean, it changes direction. 486 00:26:13,080 --> 00:26:15,879 Speaker 5: And depending on their relatives like trees favor so they 487 00:26:15,920 --> 00:26:19,760 Speaker 5: built through the microhizole fungi and then networks. It's all connected, 488 00:26:19,800 --> 00:26:21,680 Speaker 5: and so there is so family like a tree that's 489 00:26:21,720 --> 00:26:24,879 Speaker 5: related to another tree will prefer its family members to 490 00:26:24,920 --> 00:26:27,560 Speaker 5: another tree and send nutrients through the root system to 491 00:26:27,640 --> 00:26:29,320 Speaker 5: its preferred family relatives. 492 00:26:29,680 --> 00:26:32,159 Speaker 6: So even trees like they have. 493 00:26:32,240 --> 00:26:34,960 Speaker 5: This way of moving gnerals and all trees. 494 00:26:36,200 --> 00:26:36,879 Speaker 3: Isn't that amazing? 495 00:26:37,400 --> 00:26:40,560 Speaker 5: So plants communicate with each other. But what happened is 496 00:26:40,600 --> 00:26:43,960 Speaker 5: when we ripped up that top soil and we destroyed 497 00:26:44,040 --> 00:26:47,040 Speaker 5: that network of communication. Guess what happened next in the 498 00:26:47,119 --> 00:26:49,720 Speaker 5: United States, Something very famous happened in the United States. 499 00:26:49,960 --> 00:26:54,440 Speaker 5: The gospel basically, we desertified the United States. Yes and so, 500 00:26:54,560 --> 00:26:56,840 Speaker 5: and that's what we've been doing, and we've been continuing that. 501 00:26:56,880 --> 00:26:58,280 Speaker 5: And then when we add it on top of that 502 00:26:58,280 --> 00:27:02,760 Speaker 5: the synthetic chemicals and fertilized and the huge war machines 503 00:27:02,800 --> 00:27:06,560 Speaker 5: that came in and tilled and plowed, we destroyed our 504 00:27:06,640 --> 00:27:10,840 Speaker 5: natural ability to be able to heal, regenerate, move water 505 00:27:10,960 --> 00:27:13,399 Speaker 5: where it needs to be, and to have these healthy 506 00:27:13,440 --> 00:27:16,280 Speaker 5: ecosystems that reflected what that land looked like before we 507 00:27:16,359 --> 00:27:17,320 Speaker 5: came and ripped it up. 508 00:27:17,440 --> 00:27:21,120 Speaker 3: And so soil that can also take twenty inches of rain. 509 00:27:21,440 --> 00:27:24,480 Speaker 3: You know, go down twenty inches within an hour. So 510 00:27:24,480 --> 00:27:28,040 Speaker 3: we're not having all this erosion and kids now. And 511 00:27:28,040 --> 00:27:31,960 Speaker 3: this is the thing that I learned from Alan Savory. 512 00:27:33,040 --> 00:27:38,119 Speaker 3: Each human is responsible for basically about a pickup truck 513 00:27:38,160 --> 00:27:42,720 Speaker 3: load of erosion a year of soil. It's cent our fault. 514 00:27:42,760 --> 00:27:46,440 Speaker 3: And I'm saying it breaks down, it breaks down. Yeah, 515 00:27:46,640 --> 00:27:49,800 Speaker 3: the stat is pretty wild. So there's so much erosion 516 00:27:49,920 --> 00:27:53,360 Speaker 3: happening right now because of land mismanagement and that dust bowl. 517 00:27:54,119 --> 00:27:56,520 Speaker 3: Crazy thing is and because you saw common ground, were 518 00:27:56,560 --> 00:27:58,920 Speaker 3: you so used to talking to people who haven't. It's 519 00:27:58,960 --> 00:28:03,880 Speaker 3: happening again. And so where it becomes really positive, it's 520 00:28:03,880 --> 00:28:06,560 Speaker 3: like what Gabe was saying, this is very serious. We 521 00:28:06,600 --> 00:28:09,080 Speaker 3: have to stop this. But then you cut to a 522 00:28:09,119 --> 00:28:12,040 Speaker 3: guy like, you know, Gay Brown's farm in North Dakota. 523 00:28:13,160 --> 00:28:18,440 Speaker 3: He's sequestering ninety six tons of carbon per acre by 524 00:28:19,080 --> 00:28:22,880 Speaker 3: doing what by drawing through a process called biose questration, 525 00:28:23,000 --> 00:28:26,359 Speaker 3: or just draw down right of that terra ton of 526 00:28:26,520 --> 00:28:28,920 Speaker 3: carbon in the air if we call it the legacy load. 527 00:28:29,640 --> 00:28:31,080 Speaker 3: And we get this all the time. And I'm not 528 00:28:31,080 --> 00:28:34,040 Speaker 3: trying to laugh, I'm not trying to it's just misinformation. 529 00:28:34,119 --> 00:28:37,399 Speaker 3: But people think because they drive an electric car, and 530 00:28:37,440 --> 00:28:39,680 Speaker 3: they use paper straws. They're going to change the planet. 531 00:28:39,840 --> 00:28:42,680 Speaker 3: And it's just simply not the case. Right, that legacy 532 00:28:42,680 --> 00:28:45,000 Speaker 3: load of carbon is not going to go anywhere. And 533 00:28:45,160 --> 00:28:48,480 Speaker 3: my buddy, you know, like Elon and Bill Gates and 534 00:28:48,480 --> 00:28:51,240 Speaker 3: all these guys are talking about all these like elaborate 535 00:28:51,240 --> 00:28:53,600 Speaker 3: ways of scrubbing carbon out of the air. Then you 536 00:28:53,640 --> 00:28:55,480 Speaker 3: have Gay Brown. He goes, I have a novel. I 537 00:28:55,480 --> 00:28:58,280 Speaker 3: have a novel. Idea, let's plan a plant. 538 00:28:58,360 --> 00:28:59,280 Speaker 6: Yeah, plan a seed. 539 00:28:59,320 --> 00:29:03,479 Speaker 3: Plan to see Gabe is sequestering ninety six tons of 540 00:29:03,520 --> 00:29:07,120 Speaker 3: carbon and acre and these sev seventy five acres. Yeah, 541 00:29:08,240 --> 00:29:11,520 Speaker 3: this is And he literally says in the movie goes, 542 00:29:11,520 --> 00:29:16,400 Speaker 3: can we mitigate climate change? Absolutely? We have the ability 543 00:29:16,480 --> 00:29:20,960 Speaker 3: right now by deploying and implementing large scale regenerative agriculture, 544 00:29:21,000 --> 00:29:24,640 Speaker 3: where by the way, everyone wins, everyone makes a shitload 545 00:29:24,680 --> 00:29:29,320 Speaker 3: of money. Communities get better, are climate balances, and all 546 00:29:29,360 --> 00:29:31,520 Speaker 3: of a sudden, we have healthier soil, so we have 547 00:29:31,600 --> 00:29:36,760 Speaker 3: healthier people. We have people who are mentally healthier, physically healthier. 548 00:29:37,320 --> 00:29:40,000 Speaker 3: All of a sudden you have got farmers and rural communities. 549 00:29:40,040 --> 00:29:42,240 Speaker 3: And by the way, some of the people in not 550 00:29:42,320 --> 00:29:45,800 Speaker 3: so rural communities. But now those rural farmers can now 551 00:29:45,800 --> 00:29:48,120 Speaker 3: go to the local Ford or Chevy dealership. They can 552 00:29:48,160 --> 00:29:51,800 Speaker 3: buy new trucks, ones that have heat, where their transmission 553 00:29:51,800 --> 00:29:54,400 Speaker 3: works better, and you know, take their wives and their 554 00:29:54,480 --> 00:29:57,000 Speaker 3: kids to dinner once a week, not once a month 555 00:29:57,080 --> 00:30:00,440 Speaker 3: or once every six months. They can live in thrive. 556 00:30:07,160 --> 00:30:10,160 Speaker 5: I don't think people realize how farmers in America are living. No, No, 557 00:30:10,360 --> 00:30:12,560 Speaker 5: I don't think that people realize that the farmers have 558 00:30:12,560 --> 00:30:14,960 Speaker 5: a five times higher suicide rate than other professions in 559 00:30:14,960 --> 00:30:18,600 Speaker 5: the United States. Their bank loans will require them to 560 00:30:18,680 --> 00:30:21,000 Speaker 5: spray toxic chemicals, and the farmers are on the front 561 00:30:21,040 --> 00:30:23,040 Speaker 5: lines of that. And now we're talking about second and 562 00:30:23,080 --> 00:30:25,200 Speaker 5: third generation farmers. And if you start to look at 563 00:30:25,200 --> 00:30:27,920 Speaker 5: the epigenetics of how that plays out, it's the second 564 00:30:27,960 --> 00:30:30,200 Speaker 5: and third generation farmers that start. 565 00:30:30,000 --> 00:30:33,040 Speaker 3: To express the healthy impact. 566 00:30:33,080 --> 00:30:35,840 Speaker 1: How do you how do you change a farmer's mind? Like, 567 00:30:35,880 --> 00:30:37,160 Speaker 1: how do you teach a farmer? 568 00:30:37,280 --> 00:30:41,120 Speaker 5: So, my dad's a farmer, my dad's an industrial farmer. Okay, 569 00:30:41,800 --> 00:30:44,960 Speaker 5: I've come, like you said, from an industrial farming family 570 00:30:45,320 --> 00:30:49,240 Speaker 5: in the Midwest like you, And you know, I'm making 571 00:30:49,280 --> 00:30:53,200 Speaker 5: these films about regenerative agriculture. And I think my dad, 572 00:30:53,240 --> 00:30:54,560 Speaker 5: I think what he said the first time I told 573 00:30:54,600 --> 00:30:56,480 Speaker 5: them we were making these films. He goes, what do 574 00:30:56,560 --> 00:30:59,000 Speaker 5: you know about farming, little girl? And that was like, well, 575 00:30:59,000 --> 00:31:02,040 Speaker 5: I'm learning a lot. And you can imagine how those 576 00:31:02,040 --> 00:31:05,200 Speaker 5: conversations went. It didn't go well at all. Because my 577 00:31:05,360 --> 00:31:09,160 Speaker 5: dad loved spraying round up. It was so easy. He 578 00:31:09,320 --> 00:31:12,240 Speaker 5: loved the because he grew up, you know, sprain DDT 579 00:31:12,400 --> 00:31:14,240 Speaker 5: and two four D and standing in the bats of 580 00:31:14,320 --> 00:31:16,960 Speaker 5: chemicals and plowing that he had a license of like 581 00:31:17,000 --> 00:31:21,360 Speaker 5: age twelve or something to drive the tractor. Needless to say, 582 00:31:21,360 --> 00:31:23,280 Speaker 5: here we are what fourteen years later, ten years later, 583 00:31:23,320 --> 00:31:25,920 Speaker 5: eleven years later from me? And now my dad never 584 00:31:25,960 --> 00:31:28,920 Speaker 5: said you're right, but he does send me his organic 585 00:31:28,960 --> 00:31:32,400 Speaker 5: and regenerative vegetables that he grows, and so he's doing 586 00:31:32,560 --> 00:31:34,160 Speaker 5: a lot of these farmers you know. And I can 587 00:31:34,200 --> 00:31:36,080 Speaker 5: say this coming from a farming family. There's a kind 588 00:31:36,120 --> 00:31:38,680 Speaker 5: of stubborn gene that runs in farming families and you 589 00:31:38,760 --> 00:31:41,760 Speaker 5: have to be it's so that's a resilient heritage. 590 00:31:41,920 --> 00:31:43,560 Speaker 3: It's a resilience to get through it. 591 00:31:43,680 --> 00:31:46,000 Speaker 5: And it's that you had, like you survived so much 592 00:31:46,080 --> 00:31:48,160 Speaker 5: when you're a farmer, and a lot of these innovations 593 00:31:48,160 --> 00:31:49,640 Speaker 5: I want to give a little credit to, Like, Okay, 594 00:31:49,680 --> 00:31:51,840 Speaker 5: maybe some of these innovations were there to help the 595 00:31:51,880 --> 00:31:55,520 Speaker 5: farmer in theory. In theory, but the reality is is 596 00:31:55,560 --> 00:31:58,560 Speaker 5: that this technology has destroyed the lives of these farmers. 597 00:31:58,680 --> 00:32:02,600 Speaker 5: And as farmers are beginning to wonder what's happened to 598 00:32:02,640 --> 00:32:04,760 Speaker 5: their land and what's happened to their family, and why 599 00:32:04,800 --> 00:32:07,240 Speaker 5: they're struggling so hard and considering whether they even want 600 00:32:07,320 --> 00:32:08,760 Speaker 5: to go on another day. 601 00:32:08,840 --> 00:32:11,280 Speaker 3: The economic models don't add up anymore when they look 602 00:32:11,280 --> 00:32:12,760 Speaker 3: at the economics. 603 00:32:12,320 --> 00:32:15,080 Speaker 5: And then they see their neighbor who has a microclimate 604 00:32:15,320 --> 00:32:17,880 Speaker 5: of in a biodiverse of crops and they can sell 605 00:32:17,960 --> 00:32:20,160 Speaker 5: if one crop fails, they have so many crops that 606 00:32:20,160 --> 00:32:23,960 Speaker 5: they can sell. They're suddenly making a huge profit. Like 607 00:32:24,040 --> 00:32:26,640 Speaker 5: ninety percent of the farmers who transition within year one 608 00:32:26,680 --> 00:32:28,720 Speaker 5: are making a profit. And then all of a sudden, Okay, 609 00:32:28,760 --> 00:32:30,800 Speaker 5: maybe a fire comes through, or a drought or a 610 00:32:30,840 --> 00:32:34,960 Speaker 5: flood or a pest blight. Guess what, your farm is decimated, 611 00:32:35,000 --> 00:32:37,760 Speaker 5: But your neighbor's farm over there, they have steady rain, 612 00:32:38,360 --> 00:32:41,600 Speaker 5: they have green coverage. Maybe it didn't burn down like 613 00:32:42,280 --> 00:32:47,800 Speaker 5: case after case after case, and people witnessing the resiliency 614 00:32:47,880 --> 00:32:51,240 Speaker 5: of these regenerative farms and these microclimates. 615 00:32:50,480 --> 00:32:52,720 Speaker 1: That you guys have in the movie of one industrial 616 00:32:52,760 --> 00:32:55,280 Speaker 1: farm next to a regenerative farm, it's incredible and it's 617 00:32:55,280 --> 00:32:57,360 Speaker 1: so beautiful and so like just. 618 00:32:57,880 --> 00:32:59,880 Speaker 2: Duh, well, this is a no brain. 619 00:33:00,120 --> 00:33:02,320 Speaker 5: And when people would watch Kiss the Ground, like farmers 620 00:33:02,360 --> 00:33:04,800 Speaker 5: are I don't know about this Hollywood movie about farming 621 00:33:04,800 --> 00:33:07,080 Speaker 5: and about Woody Harrelson in it, you know, they don't 622 00:33:07,120 --> 00:33:08,760 Speaker 5: want to watch it because you know, it's some like 623 00:33:08,840 --> 00:33:11,720 Speaker 5: liberal left wing thing, people that don't know what they're 624 00:33:11,720 --> 00:33:12,120 Speaker 5: talking about. 625 00:33:12,160 --> 00:33:12,920 Speaker 6: It's like Hollywood. 626 00:33:13,360 --> 00:33:16,880 Speaker 5: But then people started watching the movie, and then these 627 00:33:16,880 --> 00:33:19,800 Speaker 5: YouTube videos started popping up with farmers giving. 628 00:33:19,560 --> 00:33:22,320 Speaker 6: Reviews, and it was like it was so cool to 629 00:33:22,360 --> 00:33:22,720 Speaker 6: watch there. 630 00:33:22,880 --> 00:33:25,760 Speaker 5: I don't know about Woody Harrelson, but I learned a 631 00:33:25,800 --> 00:33:27,680 Speaker 5: lot about this. And they'll go on for an hour 632 00:33:28,200 --> 00:33:32,560 Speaker 5: about how one of those five or six principles of regeneration. 633 00:33:32,640 --> 00:33:34,800 Speaker 1: Tell us tell our listeners, what are the five ways 634 00:33:34,840 --> 00:33:37,160 Speaker 1: to keep regenerative farming moving forward? 635 00:33:37,520 --> 00:33:39,160 Speaker 5: All right, I'll give my version, then you give your 636 00:33:39,240 --> 00:33:41,880 Speaker 5: version of crush it. So there's like principles and then 637 00:33:41,880 --> 00:33:46,200 Speaker 5: there's practices. So the principles of regeneration is like everyone 638 00:33:46,320 --> 00:33:50,080 Speaker 5: is taking care of you're bringing soil health back to life. 639 00:33:50,240 --> 00:33:54,520 Speaker 5: The practices, however, are really simple. So if you're a farmer, 640 00:33:54,840 --> 00:33:56,440 Speaker 5: it's different depending on who you are. But if you're 641 00:33:56,440 --> 00:33:59,040 Speaker 5: a farmer, you're going to keep a living route at 642 00:33:59,080 --> 00:34:02,640 Speaker 5: all times. Can always have life in the soil, and 643 00:34:02,680 --> 00:34:05,560 Speaker 5: you're going to keep that soil covered at all times. 644 00:34:05,600 --> 00:34:08,280 Speaker 5: Gay Brown likes to say, MoMA Earth likes to be covered. 645 00:34:08,360 --> 00:34:10,040 Speaker 5: She doesn't want to be naked, you know, she wants 646 00:34:10,080 --> 00:34:11,520 Speaker 5: to be covered. She wants to be covered with that 647 00:34:11,600 --> 00:34:15,560 Speaker 5: green greenery because it's what that's what holds in the moisture, 648 00:34:15,640 --> 00:34:19,600 Speaker 5: it's what keeps it cool, it's what keeps the life protected. 649 00:34:19,239 --> 00:34:22,120 Speaker 3: Brings nitrogen in from the air, puts it into the soil. 650 00:34:22,719 --> 00:34:27,480 Speaker 5: Use nitrogen that that photosynthesis to take that carbon and 651 00:34:27,520 --> 00:34:30,240 Speaker 5: then put it into the soil, which is what feeds 652 00:34:30,280 --> 00:34:31,799 Speaker 5: all of the life in the soil. And that's the 653 00:34:31,840 --> 00:34:35,200 Speaker 5: reason soil is the healthy soil is black. That's carbon 654 00:34:35,840 --> 00:34:38,879 Speaker 5: in the soil. When it's dead, it turns almost white 655 00:34:39,000 --> 00:34:43,000 Speaker 5: and denude of life into desert. And so so don't 656 00:34:43,000 --> 00:34:47,040 Speaker 5: cut so keep the ground coverage, no tillage, no past, 657 00:34:47,080 --> 00:34:50,960 Speaker 5: no synthetic pesticides, so herbicized pesticides, undersides like, you don't 658 00:34:50,960 --> 00:34:52,920 Speaker 5: need those when you have nature. Nature takes care of 659 00:34:53,000 --> 00:34:54,080 Speaker 5: all of it. 660 00:34:54,760 --> 00:34:58,239 Speaker 3: Now, listen, I will say, not every and we and 661 00:34:58,239 --> 00:35:00,760 Speaker 3: we know this as well, not every single one hundred 662 00:35:00,760 --> 00:35:03,160 Speaker 3: percent of topographical and not one hundred percent of every 663 00:35:03,200 --> 00:35:07,440 Speaker 3: topography is going to be completely input free. That's we're 664 00:35:07,480 --> 00:35:10,640 Speaker 3: not saying. But you vastly reduce and you can use 665 00:35:10,680 --> 00:35:14,760 Speaker 3: inputs that are regenerated exactly, So you vastly reduce inputs, 666 00:35:14,800 --> 00:35:17,440 Speaker 3: but you don't need to use high use of synthetics. 667 00:35:18,320 --> 00:35:22,120 Speaker 3: And so that's where people really start to go, oh gosh, 668 00:35:22,160 --> 00:35:26,080 Speaker 3: because even on a thousand acre farm, or let's just 669 00:35:26,080 --> 00:35:29,600 Speaker 3: say a two hundred acre farm, if you're saving hundreds 670 00:35:29,600 --> 00:35:33,080 Speaker 3: of dollars an acre, you think about all of that savings, 671 00:35:33,200 --> 00:35:35,839 Speaker 3: all of that money. So you can do it through 672 00:35:35,840 --> 00:35:40,439 Speaker 3: regenerative practices. And like John said, I call him doctor 673 00:35:40,520 --> 00:35:44,200 Speaker 3: John because I'm from New Orleans. But people are saying 674 00:35:46,760 --> 00:35:49,600 Speaker 3: he's one of the Scientist Center movie and he's amazing, 675 00:35:51,719 --> 00:35:54,480 Speaker 3: but he's talks of farmers. He's the question you have 676 00:35:54,520 --> 00:35:57,800 Speaker 3: to ask yourself, is not what it's going to cost 677 00:35:57,840 --> 00:36:01,000 Speaker 3: to transition, it's what it's going to cost you not 678 00:36:01,040 --> 00:36:04,760 Speaker 3: to transition. Well, it's going to cost you your farm, 679 00:36:04,800 --> 00:36:07,279 Speaker 3: it's going to cost you your grandkids. It's going to 680 00:36:07,360 --> 00:36:10,719 Speaker 3: cost you these things that you're not willing to give up. 681 00:36:11,520 --> 00:36:14,920 Speaker 5: Doctor Jonathan Lundren, he's a like a bug expert. He's 682 00:36:15,000 --> 00:36:20,120 Speaker 5: got he was a whistleblower at the USDA, was the 683 00:36:20,120 --> 00:36:23,319 Speaker 5: the EPA, actually was the USDA, and pummeled him because 684 00:36:23,320 --> 00:36:25,880 Speaker 5: he started asking questions about it. So that leads me 685 00:36:25,880 --> 00:36:28,280 Speaker 5: into the last two principles of agriculture. So no synthetic, 686 00:36:28,320 --> 00:36:30,600 Speaker 5: no inputs because you don't need them. You know why, 687 00:36:30,760 --> 00:36:32,640 Speaker 5: because nature has a way of doing that. You have 688 00:36:32,719 --> 00:36:34,640 Speaker 5: ground squirrels like we were talking about earlier, put in 689 00:36:34,640 --> 00:36:37,759 Speaker 5: some owl boxes, you've got some kind of might get 690 00:36:37,760 --> 00:36:40,879 Speaker 5: some lady bugs. Like nature has a solution. And guess 691 00:36:40,920 --> 00:36:41,759 Speaker 5: what the beauty of it is. 692 00:36:41,840 --> 00:36:44,760 Speaker 6: It's usually cheap, yeah, maybe even free. 693 00:36:44,920 --> 00:36:47,040 Speaker 5: All you have to do is stop paying to put 694 00:36:47,080 --> 00:36:49,520 Speaker 5: inputs on there that are killing it. So right, and 695 00:36:49,560 --> 00:36:52,080 Speaker 5: then the other thing is biodiversity. So you never want 696 00:36:52,080 --> 00:36:53,960 Speaker 5: to have a monocrop. You never want to have just 697 00:36:54,120 --> 00:36:56,440 Speaker 5: one thing. Can you imagine if all you ate all 698 00:36:56,520 --> 00:36:57,920 Speaker 5: day long was corn and that was it. 699 00:36:58,080 --> 00:36:59,320 Speaker 2: Yeah, that wouldn't be healthy. 700 00:36:59,360 --> 00:37:01,399 Speaker 5: It would not be So we have to make sure 701 00:37:01,440 --> 00:37:05,719 Speaker 5: that we're using biodiversity to our advantage because that's resiliency. 702 00:37:06,440 --> 00:37:10,680 Speaker 5: And then, lastly and probably most important, is animal integration, right, 703 00:37:10,760 --> 00:37:14,240 Speaker 5: because that's the part that people are really confused about. 704 00:37:14,560 --> 00:37:16,880 Speaker 5: People think that cows are bad. They think that the 705 00:37:16,920 --> 00:37:19,960 Speaker 5: way to save the planet is to eat an impossible burger. 706 00:37:20,560 --> 00:37:24,399 Speaker 5: And the fact is that the only way to bring 707 00:37:24,400 --> 00:37:27,160 Speaker 5: a desert back to life, there's only one way, and 708 00:37:27,200 --> 00:37:31,120 Speaker 5: that's their animal integration. You need cows, they're hoofs, right. 709 00:37:31,200 --> 00:37:34,000 Speaker 5: You need ruminants. You don't need to pay for fertilizer 710 00:37:34,120 --> 00:37:38,040 Speaker 5: when you can put a ruminant that's poop's symbiotic and 711 00:37:38,080 --> 00:37:41,880 Speaker 5: co evolved with that land, and it has fertilizer, It 712 00:37:41,920 --> 00:37:45,320 Speaker 5: has urine which actss water. It has hooves that breaks 713 00:37:45,400 --> 00:37:47,520 Speaker 5: up that hard pack that was there to protect the 714 00:37:47,520 --> 00:37:50,520 Speaker 5: indigenous seeds so that when the right conditions came along, 715 00:37:50,920 --> 00:37:53,399 Speaker 5: those seeds could come back and it could go back 716 00:37:53,440 --> 00:37:55,560 Speaker 5: to the way that it was before we destroyed that land. 717 00:37:55,600 --> 00:37:57,960 Speaker 1: But you guys, what if I'm not a farmer can 718 00:37:58,000 --> 00:37:58,239 Speaker 1: I do. 719 00:37:58,360 --> 00:37:59,560 Speaker 5: So what you can do, I'm sure you have a 720 00:37:59,600 --> 00:38:01,640 Speaker 5: great answer to what you can do is first watch 721 00:38:01,719 --> 00:38:06,120 Speaker 5: Kiss the Ground and Common Ground on Prime Video literally today, yes, 722 00:38:06,239 --> 00:38:08,440 Speaker 5: because in three hours, or just watch one of them, 723 00:38:08,440 --> 00:38:10,120 Speaker 5: but if you can watch them both, because it tells 724 00:38:10,120 --> 00:38:12,640 Speaker 5: a really interesting story and there's a real surprise at 725 00:38:12,640 --> 00:38:14,400 Speaker 5: the end of Common Ground that you will not expect. 726 00:38:14,960 --> 00:38:17,799 Speaker 5: So watch both films because you're going to Ian and 727 00:38:17,840 --> 00:38:19,760 Speaker 5: I could sit here and talk for probably four days 728 00:38:19,800 --> 00:38:22,600 Speaker 5: about this and you'll learn more watching one of these films, 729 00:38:22,640 --> 00:38:24,560 Speaker 5: and you'll do will listening to us talk about this 730 00:38:24,600 --> 00:38:24,799 Speaker 5: for you. 731 00:38:25,000 --> 00:38:26,920 Speaker 3: Because we really put it together structures. 732 00:38:27,200 --> 00:38:29,080 Speaker 2: Yes, it's like not as mean, and it's such a 733 00:38:29,160 --> 00:38:31,120 Speaker 2: visual too. Yeah, so you. 734 00:38:31,160 --> 00:38:32,160 Speaker 6: Really get it. 735 00:38:32,280 --> 00:38:35,040 Speaker 5: And then as you watch it and you look at 736 00:38:35,080 --> 00:38:38,000 Speaker 5: your own life and what this means to you to 737 00:38:38,040 --> 00:38:41,160 Speaker 5: be able to say I was a part looking back 738 00:38:41,239 --> 00:38:43,520 Speaker 5: on today, when we had a moment, during this critical 739 00:38:43,560 --> 00:38:46,719 Speaker 5: moment in time to course correct to make sure that 740 00:38:46,800 --> 00:38:49,680 Speaker 5: we are regenerating and not degenerating our planet, that I 741 00:38:49,800 --> 00:38:51,600 Speaker 5: was a part of that movement. I was on the 742 00:38:51,640 --> 00:38:54,320 Speaker 5: front lines of that movement of regeneration. I found my 743 00:38:54,440 --> 00:38:56,680 Speaker 5: role in that by learning about it, which you can 744 00:38:56,719 --> 00:38:58,680 Speaker 5: do by watching Kiss Ground and Common Ground, and so 745 00:38:58,680 --> 00:39:00,839 Speaker 5: whoever you are, whether you're a teacher, you can share 746 00:39:00,880 --> 00:39:03,520 Speaker 5: the free cuts of the film. There's free educational versions 747 00:39:03,560 --> 00:39:04,000 Speaker 5: of the film. 748 00:39:04,080 --> 00:39:06,880 Speaker 3: We gave Kiss the Ground away to forty five million students. 749 00:39:06,719 --> 00:39:11,680 Speaker 5: Amazing and common fifty thousand classrooms, and Common Ground also 750 00:39:11,719 --> 00:39:13,200 Speaker 5: has an education cut fits coming from. 751 00:39:13,360 --> 00:39:15,000 Speaker 3: We'll end up giving Common Ground away to probably one 752 00:39:15,080 --> 00:39:16,520 Speaker 3: hundred million students globally and. 753 00:39:16,480 --> 00:39:18,840 Speaker 5: In free educational curriculum. So if you're a teacher, you 754 00:39:18,880 --> 00:39:21,719 Speaker 5: can teach young people. Guess what, it's not all bad news. 755 00:39:21,760 --> 00:39:23,960 Speaker 5: You have a future and here's how. And those young 756 00:39:24,000 --> 00:39:26,799 Speaker 5: people will do they'll take this on because this is 757 00:39:26,880 --> 00:39:29,759 Speaker 5: their future. But we have a responsibility to make sure 758 00:39:29,760 --> 00:39:31,400 Speaker 5: that this information gets out there. That's number one. 759 00:39:31,440 --> 00:39:31,839 Speaker 6: Number two. 760 00:39:32,320 --> 00:39:34,759 Speaker 5: Participate in the food system. So if you live in 761 00:39:34,800 --> 00:39:37,680 Speaker 5: an apartment, grow a tomato plant in your window box. 762 00:39:37,719 --> 00:39:41,239 Speaker 5: If you have a backyard, grow pollinators to attract grow 763 00:39:41,400 --> 00:39:44,640 Speaker 5: go pollinating flowers to attract pollinators. 764 00:39:44,840 --> 00:39:47,400 Speaker 3: And bets and then starts to connect with your local 765 00:39:47,920 --> 00:39:51,080 Speaker 3: you know, those farmers market environments are really really important 766 00:39:51,080 --> 00:39:54,360 Speaker 3: because once you start again, even like a microzil network 767 00:39:54,440 --> 00:39:57,000 Speaker 3: under the soil. Once you start connecting with other people, 768 00:39:57,640 --> 00:39:59,880 Speaker 3: you start feeding one another. You feed each other in, 769 00:40:00,360 --> 00:40:03,719 Speaker 3: you feed each other passion, you feed each other inspiration, 770 00:40:04,040 --> 00:40:08,879 Speaker 3: and that transpires into something that where you're purchasing, you're 771 00:40:08,880 --> 00:40:11,800 Speaker 3: buying from local farmers, you're talking to them, you're propping 772 00:40:11,840 --> 00:40:14,359 Speaker 3: up their businesses, and so they're actually able to start 773 00:40:14,360 --> 00:40:17,720 Speaker 3: transitioning and practicing these things that are going to sustain 774 00:40:18,080 --> 00:40:20,360 Speaker 3: everyone while regenerating. 775 00:40:19,840 --> 00:40:23,360 Speaker 1: Sold people find out about the farmer's markets in their area. 776 00:40:23,440 --> 00:40:27,480 Speaker 1: Do you have a resource where because for me, I 777 00:40:27,560 --> 00:40:29,880 Speaker 1: understand why people just go to the grocery store and 778 00:40:29,880 --> 00:40:32,840 Speaker 1: buy stuff because it's easy finding that farmer's market and 779 00:40:32,840 --> 00:40:34,399 Speaker 1: getting there between the hours of two. 780 00:40:34,360 --> 00:40:35,600 Speaker 2: To five or whatever it is. Yeah. 781 00:40:35,640 --> 00:40:37,240 Speaker 6: Yeah, no, for sure, it takes effort. 782 00:40:37,840 --> 00:40:39,759 Speaker 3: It does take effort, But also too, I think once 783 00:40:39,800 --> 00:40:43,200 Speaker 3: you get in, when there is a little bit of effort, yep, 784 00:40:43,280 --> 00:40:46,040 Speaker 3: it means so much more. But then you start to 785 00:40:46,080 --> 00:40:50,600 Speaker 3: find community and it reminds you slow down. How is 786 00:40:50,640 --> 00:40:52,799 Speaker 3: it that I've built a life for myself that I 787 00:40:52,840 --> 00:40:55,479 Speaker 3: can't even take my kids to a farmer's market at 788 00:40:55,920 --> 00:40:58,440 Speaker 3: nine o'clock on a Saturday morning after a soccer game. 789 00:40:59,239 --> 00:41:01,040 Speaker 3: How did I get in to that system? 790 00:41:01,239 --> 00:41:02,759 Speaker 2: You got to re priority where I. 791 00:41:02,719 --> 00:41:06,359 Speaker 3: Can't even just go and pick up some food from 792 00:41:06,360 --> 00:41:08,840 Speaker 3: people who are growing it from their farm to our hands. 793 00:41:09,400 --> 00:41:11,480 Speaker 3: How did I get to that point? So, if you 794 00:41:11,480 --> 00:41:13,880 Speaker 3: have an acre or you've got a front yard, you 795 00:41:13,880 --> 00:41:18,480 Speaker 3: can turn it into a magical regenerative system. And we 796 00:41:18,520 --> 00:41:20,960 Speaker 3: have toolkits actually kiss the ground if you just go 797 00:41:21,000 --> 00:41:23,120 Speaker 3: on the website we have if you go on the 798 00:41:23,200 --> 00:41:26,080 Speaker 3: Kiss the Ground website, we have toolkits to do all this. 799 00:41:26,239 --> 00:41:31,160 Speaker 3: And that's what's been so incredible as well. And one 800 00:41:31,160 --> 00:41:33,319 Speaker 3: of the things we're really once we get out of 801 00:41:33,960 --> 00:41:36,680 Speaker 3: production and post production is we're just so in. But 802 00:41:36,719 --> 00:41:39,120 Speaker 3: one of the things that we really I'm excited to 803 00:41:39,200 --> 00:41:40,759 Speaker 3: do and we're going to do it with Absorb as well. 804 00:41:41,360 --> 00:41:43,880 Speaker 3: You start going into some of these food desert communities 805 00:41:44,239 --> 00:41:49,279 Speaker 3: that are disproportionately black and brown, where all of this 806 00:41:49,520 --> 00:41:53,480 Speaker 3: really unhealthy snap food is pumped subsidized by the US 807 00:41:53,600 --> 00:41:59,120 Speaker 3: government and taxpayer money to create such unhealth, both physical 808 00:41:59,160 --> 00:42:04,879 Speaker 3: unhealth and mental on health in these minority communities, which 809 00:42:04,960 --> 00:42:10,080 Speaker 3: is such a such a waste of these humans are 810 00:42:10,200 --> 00:42:14,400 Speaker 3: they're starving for something great and once you start building 811 00:42:14,480 --> 00:42:19,160 Speaker 3: this resilience within these communities, they thrive. All does is 812 00:42:19,200 --> 00:42:21,520 Speaker 3: taking to just go back in history and look at 813 00:42:21,520 --> 00:42:24,640 Speaker 3: what doctor George Washington Carver got to do. I mean, 814 00:42:24,680 --> 00:42:27,600 Speaker 3: you had a man who was born into indentured no 815 00:42:27,680 --> 00:42:30,799 Speaker 3: he was born in slav who ended up becoming one 816 00:42:30,840 --> 00:42:34,359 Speaker 3: of the most famous soil scientists in the world, celebrated 817 00:42:34,400 --> 00:42:36,399 Speaker 3: by presidents and a. 818 00:42:36,360 --> 00:42:39,760 Speaker 5: Professor at Tuskegee University. He was the one that invented 819 00:42:39,800 --> 00:42:41,000 Speaker 5: nitrogen fixing exactly. 820 00:42:41,080 --> 00:42:45,320 Speaker 3: And he also helped build a very very very robust 821 00:42:45,880 --> 00:42:53,280 Speaker 3: black economic agricultural economic system. Well that wasn't good for business, 822 00:42:53,480 --> 00:42:55,360 Speaker 3: and so that was squashed. 823 00:42:55,640 --> 00:42:56,719 Speaker 2: I learned about this in the movie. 824 00:42:57,000 --> 00:42:59,399 Speaker 3: So oh yeah, that's train keep forgetting you've seen the film. 825 00:42:59,520 --> 00:43:02,800 Speaker 3: But so in the nineteen twenties there are a million 826 00:43:02,840 --> 00:43:06,200 Speaker 3: black farmers in this country. There's less than fifty thousand now, 827 00:43:06,840 --> 00:43:09,919 Speaker 3: but that is numbers about to change. And the indigenous, 828 00:43:10,080 --> 00:43:13,879 Speaker 3: oh my gosh, these these native indigenous reservations are about 829 00:43:13,920 --> 00:43:20,799 Speaker 3: to become these unbelievable, regenerative, giant, agricultural, robust systems. So 830 00:43:21,520 --> 00:43:24,040 Speaker 3: you know, we hear like some of our like coastal 831 00:43:24,080 --> 00:43:27,439 Speaker 3: elite friends always talking about the flyover States and you're like, no, man, 832 00:43:28,200 --> 00:43:31,000 Speaker 3: these are not the flyover states. These are about to 833 00:43:31,040 --> 00:43:34,600 Speaker 3: become the rock stars. I do not like that phrase. 834 00:43:35,000 --> 00:43:36,880 Speaker 3: I typically don't use the word hate. Hates a very 835 00:43:36,880 --> 00:43:38,880 Speaker 3: strong word. I hate that phrase. 836 00:43:39,120 --> 00:43:41,680 Speaker 5: It's so disrespectful to the people that like built our 837 00:43:41,719 --> 00:43:42,960 Speaker 5: country and feed. 838 00:43:42,800 --> 00:43:47,239 Speaker 3: Us exactly so. But this is like these farmers. You 839 00:43:47,239 --> 00:43:50,560 Speaker 3: know when you look at when you look at these guys, 840 00:43:50,560 --> 00:43:53,400 Speaker 3: whether it's Gay Brown or our dear brother and my 841 00:43:53,520 --> 00:43:56,759 Speaker 3: mentor and just brother of mine, Rick Clark as well. 842 00:43:57,360 --> 00:44:00,319 Speaker 3: Gabe and Rick have become like these amazing mentors. Rick 843 00:44:00,320 --> 00:44:03,680 Speaker 3: Clark is actually growing all of our regenerative organic rye 844 00:44:03,680 --> 00:44:09,719 Speaker 3: for Brothers Bond and Regenerative Grains and gabiz To. These 845 00:44:09,719 --> 00:44:11,920 Speaker 3: guys are about to become the most famous farmers in 846 00:44:11,960 --> 00:44:14,400 Speaker 3: the world. And he's in Western Indiana. 847 00:44:14,239 --> 00:44:15,920 Speaker 5: And Summer Holder and Jason Momoa. 848 00:44:16,000 --> 00:44:17,080 Speaker 6: We got Gay Brown. 849 00:44:17,320 --> 00:44:19,239 Speaker 3: These guys are the coolest dudes. And then we have 850 00:44:19,320 --> 00:44:23,040 Speaker 3: Alejandro Corrio down in the Chiuahuan Desert. It's about to 851 00:44:23,080 --> 00:44:29,720 Speaker 3: regenerate two million acres of this unbelievable desert land in 852 00:44:29,880 --> 00:44:33,799 Speaker 3: Mexico that is so magnificent, where they see the microclimate 853 00:44:33,880 --> 00:44:37,719 Speaker 3: change within months of these regenerative systems starting to take place. 854 00:44:37,760 --> 00:44:40,000 Speaker 3: And so you have these systems where you're going to 855 00:44:40,040 --> 00:44:43,759 Speaker 3: see indigenous in white and black and brown, all of 856 00:44:43,800 --> 00:44:49,040 Speaker 3: this this information coming together common common ground, the soil. 857 00:44:49,120 --> 00:44:51,920 Speaker 3: You know, we are so divided that are the soil 858 00:44:52,000 --> 00:44:55,879 Speaker 3: is our only common ground. That's why they name the 859 00:44:55,880 --> 00:44:57,040 Speaker 3: film common Ground. 860 00:44:57,080 --> 00:44:59,319 Speaker 5: And we actually had Gay Brown our star. You know, 861 00:44:59,360 --> 00:45:02,759 Speaker 5: he says the very much a typical farmer, very conservative 862 00:45:02,800 --> 00:45:05,200 Speaker 5: in his views. He's a very religious man, which is 863 00:45:05,280 --> 00:45:07,400 Speaker 5: why he did this with us, because he believed that 864 00:45:07,400 --> 00:45:09,960 Speaker 5: that was his calling from God to tell his story 865 00:45:09,960 --> 00:45:12,080 Speaker 5: with us, which was a huge privilege. 866 00:45:12,200 --> 00:45:16,759 Speaker 1: Obviously, you guys, I this movie. Everybody means to see 867 00:45:16,800 --> 00:45:17,720 Speaker 1: both of these movies. 868 00:45:17,800 --> 00:45:18,160 Speaker 3: Thank you. 869 00:45:18,200 --> 00:45:20,400 Speaker 2: It's the Ground and common ground. 870 00:45:20,600 --> 00:45:23,080 Speaker 5: You you know, Malcolm Gladwell has the site this theory 871 00:45:23,080 --> 00:45:24,920 Speaker 5: that when you get ten percent, that that's the tipping 872 00:45:24,920 --> 00:45:28,200 Speaker 5: point that then shifts everything that direction. So if we 873 00:45:28,239 --> 00:45:30,400 Speaker 5: could get ten percent of our actually. 874 00:45:30,080 --> 00:45:31,680 Speaker 3: One hundred million, it's about a temper, you know, it 875 00:45:31,680 --> 00:45:35,200 Speaker 3: was about a billion acres farmed here at that ten percent, 876 00:45:35,239 --> 00:45:37,799 Speaker 3: when we're looking at that is the tipping point. It 877 00:45:37,880 --> 00:45:39,480 Speaker 3: will never go back because at the end of the day, 878 00:45:39,520 --> 00:45:42,920 Speaker 3: and I'm not trying to sound crass, money talks, bullshit walks, 879 00:45:43,600 --> 00:45:46,000 Speaker 3: and they're gonna be rich. You tell these people that 880 00:45:46,040 --> 00:45:47,719 Speaker 3: they can make money and their kids can go to 881 00:45:47,760 --> 00:45:49,480 Speaker 3: great schools and they don't have to be sick, and 882 00:45:49,520 --> 00:45:51,959 Speaker 3: they can drive a new car that actually has set 883 00:45:52,800 --> 00:45:55,600 Speaker 3: in Iowa where it's freezing cold. I mean, this is 884 00:45:55,600 --> 00:45:59,040 Speaker 3: how you change America. And it's so powerful that I 885 00:45:59,200 --> 00:46:04,120 Speaker 3: left a very very successful, pretty damn lucrative, you know, 886 00:46:04,719 --> 00:46:09,640 Speaker 3: career in television. Didn't have much luck in film, but hey, 887 00:46:09,840 --> 00:46:13,279 Speaker 3: your film, well, no, in this film exactly, but really 888 00:46:13,320 --> 00:46:17,680 Speaker 3: did well in televisions, and left that business to raise 889 00:46:17,719 --> 00:46:21,319 Speaker 3: my kids, build my family, and build my companies, raise 890 00:46:21,400 --> 00:46:25,480 Speaker 3: my kids, and then launched these films. And that was that. 891 00:46:26,120 --> 00:46:28,160 Speaker 3: I don't know any other way to spend time. And 892 00:46:28,160 --> 00:46:31,560 Speaker 3: people say, are you you know, why don't you go 893 00:46:31,640 --> 00:46:33,640 Speaker 3: back to acting? And I'm like, I don't know when 894 00:46:33,719 --> 00:46:36,800 Speaker 3: I would have the time to sit on a set 895 00:46:36,880 --> 00:46:40,280 Speaker 3: and tell someone else's story. Yeah, when we are writing 896 00:46:40,320 --> 00:46:42,920 Speaker 3: in our own stories. All of a sudden it just 897 00:46:42,960 --> 00:46:43,480 Speaker 3: came together. 898 00:46:43,960 --> 00:46:45,200 Speaker 2: Yeah, that's how it works. 899 00:46:45,320 --> 00:46:48,120 Speaker 1: When you you sound it sounds like you really prioritized 900 00:46:48,160 --> 00:46:50,200 Speaker 1: what you want in your life and what you want 901 00:46:50,239 --> 00:46:52,600 Speaker 1: for your kids and your family, and you have done 902 00:46:52,680 --> 00:46:55,480 Speaker 1: is the same thing coming from your background. It's so 903 00:46:55,600 --> 00:46:59,560 Speaker 1: inspiring what you are both doing in individual ways, and 904 00:46:59,600 --> 00:47:02,680 Speaker 1: I love your passion about it. It's so necessary to 905 00:47:02,760 --> 00:47:06,279 Speaker 1: get this very very important message out there and heard. 906 00:47:06,520 --> 00:47:10,640 Speaker 3: Thanks for sharing it with your incredible people love your 907 00:47:10,719 --> 00:47:16,319 Speaker 3: show and I see why. But this is the watershed 908 00:47:16,360 --> 00:47:20,080 Speaker 3: moment and the Gregstone, doctor Gregstone, one of the most 909 00:47:20,560 --> 00:47:23,640 Speaker 3: famous marine scientists literally walking the planet, is also a 910 00:47:23,719 --> 00:47:27,319 Speaker 3: very dear mentor of mine. I mean this, guys, you 911 00:47:27,360 --> 00:47:29,960 Speaker 3: know of the caliber of like a Sylvia Earl right 912 00:47:30,000 --> 00:47:33,239 Speaker 3: before Oceans and he saw remember we were at the 913 00:47:33,320 --> 00:47:35,120 Speaker 3: Common Ground, I mean at the Kiss the Ground premiere 914 00:47:35,160 --> 00:47:38,560 Speaker 3: which we had to do a drive in a drive in. 915 00:47:39,239 --> 00:47:43,440 Speaker 3: Everyone was wearing masks, but he literally he was literally 916 00:47:43,520 --> 00:47:46,239 Speaker 3: in tears and he said, he's like, I am a 917 00:47:46,280 --> 00:47:48,560 Speaker 3: scientist and he's been a scientist for thirty something years. 918 00:47:48,960 --> 00:47:53,120 Speaker 3: This is a watershed moment for the planet. This is 919 00:47:53,160 --> 00:47:59,320 Speaker 3: where science, economy family. This is where everything comes together 920 00:47:59,400 --> 00:48:02,000 Speaker 3: in one neat package and you can turn it on 921 00:48:02,400 --> 00:48:05,200 Speaker 3: the flip of a switch. Whether you have a backyard 922 00:48:05,560 --> 00:48:08,960 Speaker 3: that's one hundred feet ten feet or one hundred acres. 923 00:48:09,760 --> 00:48:13,480 Speaker 3: You can transform your life by building soil. 924 00:48:14,440 --> 00:48:17,080 Speaker 2: It's a choice, it's your best part. It's a choice. 925 00:48:17,320 --> 00:48:18,000 Speaker 2: It's a choice. 926 00:48:18,040 --> 00:48:20,600 Speaker 1: It's making a different choice, a choice that might seem 927 00:48:20,640 --> 00:48:22,880 Speaker 1: a little bit more difficult. But if you get the 928 00:48:23,000 --> 00:48:25,320 Speaker 1: knowledge and you get the you know, do your research. 929 00:48:25,360 --> 00:48:30,680 Speaker 1: With this information that you're providing with you your platforms, people. 930 00:48:30,360 --> 00:48:31,640 Speaker 2: Can do it. And that's exciting. 931 00:48:31,680 --> 00:48:34,480 Speaker 1: And I think you know everybody is going to be 932 00:48:34,480 --> 00:48:43,560 Speaker 1: really excited about this conversation. Before I let you go, though, 933 00:48:43,600 --> 00:48:45,600 Speaker 1: I have to ask what was your last I choose 934 00:48:45,600 --> 00:48:46,040 Speaker 1: me moment. 935 00:48:46,880 --> 00:48:49,239 Speaker 5: I'm a mom. I feel like I'm more of a 936 00:48:49,280 --> 00:48:50,719 Speaker 5: servant than I choose me. 937 00:48:51,280 --> 00:48:51,959 Speaker 2: That's the thing. 938 00:48:52,320 --> 00:48:56,640 Speaker 5: Let's see, I choose me. Let's see. I went swimming 939 00:48:56,680 --> 00:48:57,880 Speaker 5: naked the other day. 940 00:48:57,920 --> 00:48:59,120 Speaker 6: That's all I'm going to say about that. 941 00:49:00,440 --> 00:49:02,359 Speaker 3: I like that choice. 942 00:49:02,440 --> 00:49:04,120 Speaker 5: And I drank and I drank a little of the 943 00:49:04,160 --> 00:49:05,279 Speaker 5: water I was swimming in. 944 00:49:07,280 --> 00:49:11,879 Speaker 3: I mean house, you and Josh like you, we've all 945 00:49:11,920 --> 00:49:15,960 Speaker 3: found ourselves in very much a servants. I live in 946 00:49:16,000 --> 00:49:22,160 Speaker 3: a very a life of service, and I mean I 947 00:49:22,200 --> 00:49:24,319 Speaker 3: just had this conversation with my own mom, and she goes, 948 00:49:25,320 --> 00:49:28,640 Speaker 3: I see you, guys, you're traveling around the world. You're 949 00:49:28,719 --> 00:49:33,360 Speaker 3: just talking about regenerating, regenerating, regenerating, but you are really 950 00:49:34,640 --> 00:49:40,560 Speaker 3: you're you're degenerating yourself doing it. My I Choose Me 951 00:49:40,719 --> 00:49:45,319 Speaker 3: moment really was the big, big, big one, really was 952 00:49:45,440 --> 00:49:50,560 Speaker 3: building absorption, you know, because I needed something to actually 953 00:49:50,680 --> 00:49:55,640 Speaker 3: make sure I could do all this. And so every 954 00:49:55,680 --> 00:49:58,839 Speaker 3: week or every month that we're building into these innovation pipelines, 955 00:49:59,520 --> 00:50:02,239 Speaker 3: some stop is a lot of it's for women, and 956 00:50:02,680 --> 00:50:04,920 Speaker 3: Nikki and our team really drives a lot of that innovation, 957 00:50:05,640 --> 00:50:07,319 Speaker 3: and then some of it is for men, and I 958 00:50:07,360 --> 00:50:12,080 Speaker 3: get to help drive that innovation. And that I Choose 959 00:50:12,160 --> 00:50:14,080 Speaker 3: Me it was driving some I can't say what it 960 00:50:14,160 --> 00:50:19,719 Speaker 3: is right now, but very male driven nanometric liposomal technology, 961 00:50:19,840 --> 00:50:23,760 Speaker 3: like this thing that I've been always wanting and hoping 962 00:50:23,760 --> 00:50:25,359 Speaker 3: would be in the market. No one's ever been able 963 00:50:25,360 --> 00:50:26,840 Speaker 3: to crack it because I didn't have the science to 964 00:50:26,840 --> 00:50:29,600 Speaker 3: do it. And I just said, I'm going to push 965 00:50:29,600 --> 00:50:31,799 Speaker 3: this through this innovation pipeline. And this is a very 966 00:50:31,840 --> 00:50:35,640 Speaker 3: male is something that's really good for men because you know, 967 00:50:35,680 --> 00:50:37,279 Speaker 3: we see this a lot, because we talked to all 968 00:50:37,280 --> 00:50:39,120 Speaker 3: the scientists, and we talked to a lot of people. 969 00:50:39,920 --> 00:50:44,760 Speaker 3: Healthy happy people build healthy happy societies by making healthy, 970 00:50:44,760 --> 00:50:46,880 Speaker 3: happy choices. But one of the things I got to 971 00:50:47,000 --> 00:50:52,160 Speaker 3: I realize is is that healthy happy guys and my age, 972 00:50:52,200 --> 00:50:54,560 Speaker 3: I mean, I'm in my mid forties now, mid to 973 00:50:54,680 --> 00:50:57,280 Speaker 3: late Now, I can say it happen, it happens fast. 974 00:50:57,280 --> 00:50:59,680 Speaker 3: But you know what, you realize that there is in 975 00:50:59,760 --> 00:51:05,680 Speaker 3: a salt on people of our age into middle age, 976 00:51:05,719 --> 00:51:10,719 Speaker 3: into late middle age. Healthy people in middle age is 977 00:51:10,800 --> 00:51:15,319 Speaker 3: not good for the system. It's better when we're all sick, right, 978 00:51:15,640 --> 00:51:19,359 Speaker 3: It's just better for the economy that they want. And 979 00:51:19,600 --> 00:51:23,759 Speaker 3: I choose that, my choose me moment is that is 980 00:51:23,800 --> 00:51:27,320 Speaker 3: going to stop. And I am tired of that assault 981 00:51:27,960 --> 00:51:33,200 Speaker 3: on middle aged humans, both men and women. Doesn't matter 982 00:51:33,200 --> 00:51:35,440 Speaker 3: whether you're middle class, it doesn't matter what you are. 983 00:51:36,360 --> 00:51:39,759 Speaker 3: It is no longer acceptable to me for us to 984 00:51:39,800 --> 00:51:43,520 Speaker 3: be sick. I'm done with it. And so we're building 985 00:51:43,640 --> 00:51:50,520 Speaker 3: a couple of really robust, super disruptive supplement SKUs that 986 00:51:50,560 --> 00:51:54,040 Speaker 3: are going to really rock the rock the whole market. 987 00:51:54,280 --> 00:51:56,920 Speaker 2: So tell us it's Absorption. 988 00:51:56,640 --> 00:51:59,640 Speaker 3: The Absorption Company. Literally, it's why we you know, because 989 00:51:59,680 --> 00:52:02,200 Speaker 3: I told you, you know, I set offline that we 990 00:52:02,280 --> 00:52:04,719 Speaker 3: have this proprietary piece of technology that allows us to 991 00:52:04,760 --> 00:52:09,239 Speaker 3: take lipophilic material, a liposoma material, and turn it into 992 00:52:09,280 --> 00:52:12,239 Speaker 3: a water soluble material that's a nanometric particle, so it's 993 00:52:12,320 --> 00:52:14,200 Speaker 3: five hundred percent more absorbable. 994 00:52:14,480 --> 00:52:15,800 Speaker 2: That's the key it works. 995 00:52:15,960 --> 00:52:18,400 Speaker 5: It saved me so many times his product through this. 996 00:52:18,480 --> 00:52:21,080 Speaker 5: As you know, it's a bit degenerative. As you're talking about, 997 00:52:21,640 --> 00:52:26,799 Speaker 5: it's pretty hard to We've we've made ourselves responsible, like 998 00:52:26,920 --> 00:52:29,400 Speaker 5: on the hook for spreading the message of how we 999 00:52:29,440 --> 00:52:31,239 Speaker 5: actually can fix the climate, and there's a lot of 1000 00:52:31,239 --> 00:52:33,960 Speaker 5: pressure there and it puts us into this endless loop 1001 00:52:34,520 --> 00:52:38,680 Speaker 5: of constantly, constantly, constantly advocating for that. But what happens 1002 00:52:38,760 --> 00:52:40,840 Speaker 5: is that it actually is kind of degenerative towards our 1003 00:52:40,880 --> 00:52:42,759 Speaker 5: own bodies. And so that's actually one of the things 1004 00:52:42,760 --> 00:52:44,880 Speaker 5: we're talking about in our next film, Groundswell. We've got 1005 00:52:44,960 --> 00:52:47,640 Speaker 5: Demi Moore also one of our narrators along with Ian 1006 00:52:47,680 --> 00:52:51,920 Speaker 5: and Jason Lemon and Jayden Smith. But Demi wants to 1007 00:52:51,960 --> 00:52:55,880 Speaker 5: really talk about that inner microclimate of what regeneration is 1008 00:52:55,880 --> 00:52:58,600 Speaker 5: for our bodies because it starts within, that starts each 1009 00:52:58,719 --> 00:52:59,279 Speaker 5: one of us. 1010 00:53:00,239 --> 00:53:03,719 Speaker 3: And getting to hear some from like some of these conversations, 1011 00:53:03,760 --> 00:53:06,360 Speaker 3: like you know, people like you know, the King of 1012 00:53:06,400 --> 00:53:07,680 Speaker 3: England and stuff like that. 1013 00:53:08,120 --> 00:53:09,919 Speaker 6: You know, we got to go film the King, which 1014 00:53:09,960 --> 00:53:10,480 Speaker 6: is crazy. 1015 00:53:11,480 --> 00:53:13,640 Speaker 3: I mean just the people we get to interface with. 1016 00:53:14,360 --> 00:53:16,360 Speaker 5: The King was like your movie is my favorite movie. 1017 00:53:16,520 --> 00:53:18,239 Speaker 5: He like came out with his hands stretched outs. You're 1018 00:53:18,239 --> 00:53:19,279 Speaker 5: not supposed to touch them. 1019 00:53:19,280 --> 00:53:20,600 Speaker 6: You're supposed to like Curtsey. 1020 00:53:20,320 --> 00:53:20,920 Speaker 3: And all this stuff. 1021 00:53:21,080 --> 00:53:22,880 Speaker 5: So like I like, I'm like going to Curtsey and 1022 00:53:22,880 --> 00:53:24,680 Speaker 5: then he reaches out. I actually fell on it. Actually, 1023 00:53:24,719 --> 00:53:27,040 Speaker 5: the whole night with him was kind of a train wreck, 1024 00:53:27,280 --> 00:53:29,000 Speaker 5: but he found it charming, fortunately. 1025 00:53:29,040 --> 00:53:33,879 Speaker 3: But it's just this, these are the people that that 1026 00:53:33,960 --> 00:53:39,440 Speaker 3: are that we get to bring into our orbit and 1027 00:53:39,560 --> 00:53:43,120 Speaker 3: get to experiences and hear from them. And again it's 1028 00:53:43,160 --> 00:53:46,440 Speaker 3: this pooling of knowledge. And I'm not saying power from 1029 00:53:46,480 --> 00:53:51,560 Speaker 3: a self standpoint, knowledge and power coming together because and 1030 00:53:51,719 --> 00:53:55,920 Speaker 3: I mentioned this to one of the single most powerful 1031 00:53:56,000 --> 00:53:59,839 Speaker 3: legislators in the country who will go unnamed, but I said, 1032 00:53:59,880 --> 00:54:04,319 Speaker 3: I I said. He basically said, like, so you're saying 1033 00:54:04,320 --> 00:54:07,239 Speaker 3: soil is are common ground, but you're splitting you know, 1034 00:54:07,280 --> 00:54:10,400 Speaker 3: you're telling conventional farmers are doing stuff that's wrong. And 1035 00:54:10,400 --> 00:54:13,160 Speaker 3: I said no, no, no, sir, we're not. We're bringing them 1036 00:54:13,160 --> 00:54:16,480 Speaker 3: into the conversation, just telling them they can actually prosper 1037 00:54:16,600 --> 00:54:19,360 Speaker 3: and make money. And I said, one of the things 1038 00:54:19,360 --> 00:54:22,839 Speaker 3: that that we've realized it's going to happen is once 1039 00:54:22,880 --> 00:54:28,040 Speaker 3: that kicks into high gear, incumbents or candidates. And I 1040 00:54:28,080 --> 00:54:31,120 Speaker 3: don't mean we stay so far out of politics. I've 1041 00:54:31,120 --> 00:54:32,840 Speaker 3: been offered to run for office so many time. I 1042 00:54:32,840 --> 00:54:36,480 Speaker 3: wouldn't do it, No way, I would never. I would 1043 00:54:36,560 --> 00:54:38,719 Speaker 3: never run for office because we can do so much 1044 00:54:38,719 --> 00:54:41,239 Speaker 3: more out here. But I said to him, I said, sir, 1045 00:54:41,239 --> 00:54:45,200 Speaker 3: with all due respect, I said, listen, these elections are 1046 00:54:45,200 --> 00:54:48,640 Speaker 3: going to change because it's the small communities. If you 1047 00:54:48,640 --> 00:54:51,920 Speaker 3: look at a gubernatorial election, look at how presidential elections 1048 00:54:51,920 --> 00:54:54,960 Speaker 3: are one, they're won by tiny little communities. They're dots 1049 00:54:54,960 --> 00:54:57,520 Speaker 3: on maps, right. And I said, you're no longer going 1050 00:54:57,560 --> 00:55:00,160 Speaker 3: to be able to come into these go back to 1051 00:55:00,200 --> 00:55:03,720 Speaker 3: your districts, whether you're an incumbent or candidate as a hero, 1052 00:55:04,440 --> 00:55:07,640 Speaker 3: if you're taking agriculture and pharmaceutical money, it's just not 1053 00:55:07,680 --> 00:55:10,360 Speaker 3: going to happen anymore. Voters are they're too hip to 1054 00:55:10,400 --> 00:55:12,120 Speaker 3: it now. And I said, one of the things he 1055 00:55:12,160 --> 00:55:14,799 Speaker 3: asked me. He goes, well, what have you learned most 1056 00:55:14,840 --> 00:55:16,400 Speaker 3: about being in DC? Because I spent a lot of 1057 00:55:16,440 --> 00:55:18,360 Speaker 3: time in DC. I said, well, sir, to be honest 1058 00:55:18,360 --> 00:55:21,920 Speaker 3: with you, I've learned that the Republican Party is owned 1059 00:55:21,960 --> 00:55:26,920 Speaker 3: by agrochemical industries and the Democratic Party is basically owned 1060 00:55:26,920 --> 00:55:30,239 Speaker 3: by pharmaceutical companies. And I said, neither one of those 1061 00:55:30,320 --> 00:55:33,440 Speaker 3: is good for America, and it's time to change that. 1062 00:55:33,840 --> 00:55:37,160 Speaker 3: And so this is the sea change, and so kiss 1063 00:55:37,200 --> 00:55:40,680 Speaker 3: the ground, common ground, and then ground swell. This is 1064 00:55:40,760 --> 00:55:44,839 Speaker 3: the promise of a regenerative, bright future, not just here 1065 00:55:44,840 --> 00:55:47,840 Speaker 3: in America but around the entire globe. And we're going 1066 00:55:47,920 --> 00:55:50,319 Speaker 3: to build a trillion dollar carbon capture food economy. And 1067 00:55:50,360 --> 00:55:52,319 Speaker 3: it starts literally today. 1068 00:55:52,160 --> 00:55:54,399 Speaker 6: Today it does heavy earthdayath. 1069 00:55:54,680 --> 00:55:57,000 Speaker 5: Two tiny thoughts I want to share this concluding from 1070 00:55:57,040 --> 00:56:00,160 Speaker 5: our whole conversation that I want to just say, one, 1071 00:56:00,600 --> 00:56:03,080 Speaker 5: it's important to do things like drive electric cars and 1072 00:56:03,239 --> 00:56:05,480 Speaker 5: use plat paper straws like all of those things. Like 1073 00:56:05,600 --> 00:56:07,880 Speaker 5: energy efficiency, which was the message that Josh and I 1074 00:56:07,920 --> 00:56:09,680 Speaker 5: came out with in the very beginning back in two 1075 00:56:09,680 --> 00:56:12,040 Speaker 5: thousand and eight, is a huge part of this. And 1076 00:56:12,080 --> 00:56:15,279 Speaker 5: we're not saying don't do those things, right, that dies like, 1077 00:56:15,280 --> 00:56:18,520 Speaker 5: we do need to reduce the amount of carbon that 1078 00:56:18,520 --> 00:56:20,920 Speaker 5: we're putting into the atmosphere, right, there's no question about that. 1079 00:56:21,200 --> 00:56:22,640 Speaker 5: But what he was saying that I really want to 1080 00:56:22,640 --> 00:56:24,879 Speaker 5: put a point on is that's not going to do 1081 00:56:25,000 --> 00:56:31,399 Speaker 5: anything about that thousand gigatons of carbon that we've put 1082 00:56:31,480 --> 00:56:34,600 Speaker 5: into the atmosphere that the absorb, oceans have absorbed as 1083 00:56:34,680 --> 00:56:37,880 Speaker 5: much as they can and acidifying as a result of 1084 00:56:37,920 --> 00:56:41,520 Speaker 5: and can't absorb anymore. So, yes, we need to reduce 1085 00:56:41,640 --> 00:56:44,880 Speaker 5: what we're admitting, but the only way, And this is 1086 00:56:44,920 --> 00:56:48,200 Speaker 5: what's been missing from the conversation for the last twenty years, 1087 00:56:48,320 --> 00:56:50,600 Speaker 5: forty years. This is what's been missing. This is why 1088 00:56:50,640 --> 00:56:51,600 Speaker 5: this is so important. 1089 00:56:51,600 --> 00:56:52,520 Speaker 6: This is why this is. 1090 00:56:52,440 --> 00:56:55,680 Speaker 5: Such a huge moment for us. It's because when we 1091 00:56:55,840 --> 00:57:00,160 Speaker 5: add to the conversation the power that soil has to 1092 00:57:00,200 --> 00:57:02,560 Speaker 5: pull all of that carbon out of our oceans and 1093 00:57:02,600 --> 00:57:05,040 Speaker 5: out of our atmosphere and to put it in the soil. 1094 00:57:05,120 --> 00:57:08,279 Speaker 5: And we have not been talking about that for twenty years. 1095 00:57:08,320 --> 00:57:10,399 Speaker 5: We've been talking about climate change, and we haven't been 1096 00:57:10,440 --> 00:57:14,520 Speaker 5: talking about this simple, easy, elegant, natural solution that nature 1097 00:57:14,560 --> 00:57:16,800 Speaker 5: has to this problem that we're all freaking out about 1098 00:57:16,840 --> 00:57:20,560 Speaker 5: that's crazy. That's why this is so important, right, Yeah. 1099 00:57:20,600 --> 00:57:22,040 Speaker 5: And then the other thing that I want to mention 1100 00:57:23,040 --> 00:57:25,640 Speaker 5: is that as the daughter of a farmer and a 1101 00:57:25,640 --> 00:57:28,160 Speaker 5: farming family, I know that it can be very hard 1102 00:57:28,160 --> 00:57:30,480 Speaker 5: for people to talk to farmers about this when they're 1103 00:57:30,520 --> 00:57:33,360 Speaker 5: passionate about it. You may not be able to talk 1104 00:57:33,400 --> 00:57:35,920 Speaker 5: to your farming neighbor about climate change. They may not 1105 00:57:35,960 --> 00:57:38,880 Speaker 5: want to hear about climate change. It could actually cause 1106 00:57:38,880 --> 00:57:42,600 Speaker 5: them to stop listening to you altogether. And I know this. However, 1107 00:57:43,040 --> 00:57:47,480 Speaker 5: when you talk to your neighbors about the climate and 1108 00:57:47,560 --> 00:57:51,880 Speaker 5: the weather, suddenly you have their attention because that's what 1109 00:57:51,920 --> 00:57:52,640 Speaker 5: they live and die. 1110 00:57:52,600 --> 00:57:54,160 Speaker 3: By weather and money is the weather. 1111 00:57:54,280 --> 00:57:55,640 Speaker 5: And so when you start talking about the weather and 1112 00:57:55,640 --> 00:57:58,720 Speaker 5: they're looking at their neighbors' farms and they have enough water, 1113 00:57:59,040 --> 00:58:01,840 Speaker 5: they're not having a dry they're not having a pest problem. 1114 00:58:02,120 --> 00:58:04,520 Speaker 5: Their weather next door on the other side of the 1115 00:58:04,560 --> 00:58:09,480 Speaker 5: fence actually looks pretty stable, resilient and great growing conditions. 1116 00:58:09,480 --> 00:58:11,800 Speaker 5: How come my farm is running off into the river 1117 00:58:11,880 --> 00:58:15,520 Speaker 5: and drifting away and blowing away in the wind. So 1118 00:58:15,560 --> 00:58:17,440 Speaker 5: when you talk to farmers about the weather, you know 1119 00:58:17,480 --> 00:58:19,680 Speaker 5: you want to meet people where they're at in this conversation. 1120 00:58:19,720 --> 00:58:21,360 Speaker 5: You don't want to come out righteous like, oh, you 1121 00:58:21,400 --> 00:58:23,640 Speaker 5: spray chemicals and oh you're the problem and you're the 1122 00:58:23,680 --> 00:58:25,520 Speaker 5: reason that we're having climate change and you have to 1123 00:58:25,520 --> 00:58:28,640 Speaker 5: fix it. Can you imagine how well that conversation is. 1124 00:58:28,640 --> 00:58:28,960 Speaker 3: Going to go. 1125 00:58:29,320 --> 00:58:31,480 Speaker 5: I can tell you because I've had them. Yeah, it 1126 00:58:31,520 --> 00:58:34,240 Speaker 5: doesn't go well. All you do is polarize people and 1127 00:58:34,400 --> 00:58:37,000 Speaker 5: become part of the problem when you talk to people 1128 00:58:37,120 --> 00:58:43,520 Speaker 5: about the magic and power of regeneration to restore ecosystems, 1129 00:58:43,720 --> 00:58:47,640 Speaker 5: your farm, your family, your community, your own body on 1130 00:58:47,680 --> 00:58:50,840 Speaker 5: a region by region level, that is regeneration. 1131 00:58:51,600 --> 00:58:54,360 Speaker 2: Thank you, guys, Thank you so much, really really happy. 1132 00:58:54,400 --> 00:58:56,680 Speaker 3: Then we're super grateful we got to do this. Congratulations 1133 00:58:56,720 --> 00:58:57,080 Speaker 3: on the show. 1134 00:58:57,120 --> 00:59:02,160 Speaker 5: Happy Earth Day everyone, Thank you for having us.