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Speaker 1: dot Ai. This podcast is sponsored by Better Help Online Therapy.

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Speaker 1: of Getting Better Stories of Mental Health. Join us for

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Speaker 1: discussions with Megan Trainer, Chris Bosh, Rebel Wilson, and more,

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Speaker 1: from discussing motherhood to immigrating to general mental health. Our

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Speaker 1: guests are all inspiring. We all struggle with the same things,

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Speaker 1: so let's talk about it and de stigmatize them. Find

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Speaker 1: Apple Podcasts and Spotify. The Black Effect Presents features honest

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Speaker 1: conversations and exclusive interviews, a space for artists, everyday people,

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Speaker 1: and listeners to amplify, elevate, and empower black voices with

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Speaker 1: great conversations. Make sure to listen to The Black Effect

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Speaker 1: Presented podcast on I Heart Radio, Apple podcasts or wherever

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Speaker 1: you get your podcasts. How you doing? Welcome to Money

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Speaker 1: Making Conversation. I am your host, Rashean McDonald. Each Money

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Speaker 1: Making Conversation talk show is about entrepreneurship and entertainment because

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Speaker 1: I recognize that we all have different definitions of success.

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Speaker 1: For some, it's a sizeable paycheck. Mine is helping people

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Speaker 1: wake up and inspiring them to accomplish their goals and

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Speaker 1: live their very best life. These are my passions and

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Speaker 1: that's what I'm going to do for you. I want

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Speaker 1: you to stop tripping over small challenges and prepare to

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Speaker 1: rise above the bigger obstacles that life will present to you.

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Speaker 1: The Money Making Conversation interviews provide real little information to

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Speaker 1: listen to our career and financial planning, entrepreneurship, motivation, leadership,

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Speaker 1: overcoming the arts, and how to live a balance life.

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Speaker 1: My next guest is a thirty three year old artist

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Speaker 1: and skateboarder from Dayton, Ohio. She has been running Proper

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Speaker 1: Nor since Proper Nords, the streetwear brand focusing on skateboard

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Speaker 1: and in girl power Black Girl Magic. That is is

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Speaker 1: your go to stop for original skate decks, clothes, paints,

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Speaker 1: arts and hats. And more. All the designs are drawn

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Speaker 1: by her, and she sponsored a small women's skateboarding team.

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Speaker 1: Proper Nor is the only black woman owned skateboarding company

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Speaker 1: in the market today. The foundering artist, Latasha Stone, channeling

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Speaker 1: her genuine love for skateboarding, is creating custom skateboards, clothing,

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Speaker 1: and art prints that are unlikely seen on any other skateboard.

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Speaker 1: She's on the show to discuss being the first black

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Speaker 1: woman to own a skateboard brand. Because she's on the

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Speaker 1: show today discussed she has on the show today to

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Speaker 1: discuss being the first black woman to own a skateboard brand.

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Speaker 1: Because of the pandemic, she was laid off from her

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Speaker 1: main job. But guess what, there were bigger things to

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Speaker 1: this story. Please working the money making conversation. LaTosha Stone, Hey,

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Speaker 1: thanks well, thank you for coming on the show. Now.

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Speaker 1: What is Proper Nor? Um? Yeah, proper and it's um started.

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Speaker 1: I was like a passion project. It was just a

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Speaker 1: way to combine, you know, everything that I loved into

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Speaker 1: one thing. Um. You know, I've been skating since I

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Speaker 1: was a kid. I've been an artist since I was

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Speaker 1: a kid as well, and um yeah, I just put

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Speaker 1: all that together and just turned it into a business

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Speaker 1: and really go ahead, No, no when you say that,

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Speaker 1: because you know when I hear skating and apologific because

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Speaker 1: when you say skating, you say you was a kid.

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Speaker 1: So you were born and raised in Ohio and Ohio

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Speaker 1: yes I was, yep, um was here in my entire life.

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Speaker 1: We are here skating. So you're here skating. You always

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Speaker 1: think where's coast? You think Florida, you think Texas, you

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Speaker 1: think we're just warm a lot of times. In Ohio,

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Speaker 1: I think cold, cold, cold for a long period. Yeah,

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Speaker 1: and that's definitely affective as well. Um. I feel like

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Speaker 1: I would definitely have gotten better faster skating if I

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Speaker 1: had lived somewhere that was warm, because you know how

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Speaker 1: you got like you know, I have good months and

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Speaker 1: then you got rain, you got winner. But we do

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Speaker 1: have indoor parks here, so those are fun. Now when

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Speaker 1: you say indoor parks, what do you could tell me

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Speaker 1: about exactly what you mean, because, like I said, you

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Speaker 1: started skating at what age? I was around twelve? It

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Speaker 1: wasn't like sixth grades around twelve years old? Who inspired you?

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Speaker 1: What turned you on to the to the art form

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Speaker 1: of the athletic form of skateboarding? Uh? It's kind of

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Speaker 1: a mixture of things. Um. Part of it was just

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Speaker 1: like the neighborhood that grew up in, Like I was

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Speaker 1: always seeing the little neighbor kids out there doing it.

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Speaker 1: And then also, um, I don't know if you know,

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Speaker 1: like the Tony Hawks skate games. I had an in

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Speaker 1: sixty before when I was a little kid, and that

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Speaker 1: was one of the first games that had so I

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Speaker 1: was always playing that as well. Then I was like,

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Speaker 1: you know, I do it on the game. Let's go

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Speaker 1: try and realize. Well. So, so he was inspired by

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Speaker 1: Tony Hark, who's everybody knows. It's a legendary probably the

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Speaker 1: probably probably the most well paid person in the history

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Speaker 1: of skateboarding, I would say, because he has skateboards, a

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Speaker 1: fashion line and and became like a star, a true

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Speaker 1: star before social media was out. And imagine how big

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Speaker 1: he would have been if he had social media when

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Speaker 1: he was breaking all those barriers and becoming the star

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Speaker 1: he became on skateboarding. Now, when you when you want

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Speaker 1: to be a skateboard it was two things and your

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Speaker 1: intro that we talked about. One was the fact that

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Speaker 1: you are you can't skateboard, but you also are on artists.

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Speaker 1: So let's talk about the development of that talent. Because

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Speaker 1: at the age of twelve, you said, like about the

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Speaker 1: sixth grade you started skateboarding. I found the uh in

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Speaker 1: your neighborhood. You saw people, so I like that, I'd

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Speaker 1: like to try that. What did the art scale the

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Speaker 1: artist skills started? Don't start your developer? Um? Well, Also,

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Speaker 1: when I was a kid, I had an uncle that

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Speaker 1: looked with me, and he was an oil painter, and

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Speaker 1: so I was always watching him and I kind of

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Speaker 1: got inspired by that. And then I was always a

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Speaker 1: doing when I was in school, and I would do

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Speaker 1: like little portrait drawings of like all the celebrities and

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Speaker 1: the little boy bands that I would listen to, and

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Speaker 1: really just went from there. And then, um, I never

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Speaker 1: really quit drawing. I went to art school and then

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Speaker 1: I went to graphic design school. So yeah, it's definitely

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Speaker 1: been a big part of my life as well. So

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Speaker 1: everything your whole life is the state of Ohio that yeah, yeah,

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Speaker 1: so you're born there, did all you are training there

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Speaker 1: skateboarding enthusiasts in a in a cold state, and now

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Speaker 1: you launched a company called proper Nor. What does NAR mean?

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Speaker 1: As g N A R. Proper nor No, it's um

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Speaker 1: short for gnarly. Um. It's just a term that a

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Speaker 1: lot of skateboarders use. Um. You can use it in

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Speaker 1: all kinds of different ways. Um. It can be something

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Speaker 1: that's like a really cool and like really crazy, like

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Speaker 1: if you do a really big trick or really like

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Speaker 1: technical trick, like oh, that's snarly. Or also like you know,

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Speaker 1: if you like hurt yourself and you get like messed up,

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Speaker 1: like that's what that's a gnarly looking star you out there.

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Speaker 1: It can be used different ways. Well that not not

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Speaker 1: get the term gnarly nor so because that's that's such

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Speaker 1: a TV term, that's such a California term, and it's

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Speaker 1: really tied to a fantastic African American female skater in

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Speaker 1: the state of Ohio. How did that play out in

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Speaker 1: the in the scheme of things? First of all, first

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Speaker 1: of all, affect you being black? Thank you? Yeah. Yeah,

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Speaker 1: it's a lot of people assume that I'm from California.

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Speaker 1: Like I always get people like messaging me like, oh wow,

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Speaker 1: like you're you're in Ohio, Like I thought you were

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Speaker 1: like in l A or something. But um, yeah, it's

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Speaker 1: definitely affected me a lot. You know, like when I'd

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Speaker 1: go to the skate park when I was younger. Um,

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Speaker 1: you know, first of all, being a woman, like people

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Speaker 1: don't really you know, like the stereotype of skating isn't

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Speaker 1: being a girl. And then especially like being like a

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Speaker 1: black woman, Like there's a there's a few you know,

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Speaker 1: professional black and skaters, but you don't really see women

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Speaker 1: doing that too often. So it's definitely you know comments

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Speaker 1: that I've gotten while at the skate park, you know

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Speaker 1: about how I don't really fit the stereotype and uh,

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Speaker 1: but I mean here lately it's it's worked out to

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Speaker 1: my advantage. But that's that's a newer thing. Definitely in

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Speaker 1: the past, you know, people thought it was weird or

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Speaker 1: you know, they'd be like, oh, can you really skate? Like, oh,

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Speaker 1: are you like a poser? Wow? They ask you can

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Speaker 1: you really skate? And then you have to prove yourself yeah. Um,

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Speaker 1: I don't know. People just uh, they kind of don't

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Speaker 1: take you seriously. Like you go to the park and

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Speaker 1: you know, people I watch you to see if you

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Speaker 1: can really skate or if you're just there, you know,

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Speaker 1: like skateboarders there, they kind of like the gate keep

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Speaker 1: their culture Um, yeah, yeah, they only try and let

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Speaker 1: like certain people in so they make sure you're legit

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Speaker 1: before they work with you and you know, support you

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Speaker 1: and so like that. Okay, okay, let me just back up.

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Speaker 1: This is Sean McDonald talking to Tasha Stone. She's the

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Speaker 1: creator of an incredible company called Skateboarding Company. She's black, female,

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Speaker 1: proper nor no you know, like gnarly dude, since that's

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Speaker 1: when she founded the company. Now, how do you prove

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Speaker 1: yourself that you can skateboard that? Because I've seen people,

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Speaker 1: you know, they hit the bottom of the board, it

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Speaker 1: pops up and they can grab it in their hand.

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Speaker 1: I've seen people slide down steps and balance themselves. I've

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Speaker 1: seen people you know, hit it and it rotates three

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Speaker 1: sixty and it comes down and they can land on

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Speaker 1: top of it. What are like three major tricks that

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Speaker 1: you have to show that you can actually, you know,

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Speaker 1: participate in this game of skateboarding incredibility? I guess we

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Speaker 1: should say, Um, you know a lot of time you'll

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Speaker 1: be at the skatepark and people like to challenge you

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Speaker 1: to a game called skate which is where you, uh,

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Speaker 1: you gotta spell out the letters and like whoever spells

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Speaker 1: the letters out first, Like every time you land a trick,

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Speaker 1: it's a letter, and you know, whoever gets gets it

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Speaker 1: first wins. Um. That's one of the ways that a

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Speaker 1: lot of a lot of people are like, oh, do

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Speaker 1: a kick flip. You gotta like bust it out, like okay,

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Speaker 1: not Natasha, can't just throw out these terminology you do

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Speaker 1: a kick flip. You know, I don't know where the

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Speaker 1: kick flip is, hilphone help the host out here, so

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Speaker 1: you just can't run out there. You already yeah, I

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Speaker 1: already had to explain to me when na they meant nah. Okay,

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Speaker 1: so when you say a kick flip, we all radio

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Speaker 1: tells us exactly what that is. Um, a kick flip is, Uh,

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Speaker 1: it's it's honestly one of the tricks, like one of

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Speaker 1: the more technical tricks that people really learned how to

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Speaker 1: do them the beginning. But it's just when you can

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Speaker 1: flip the board uh completely around and just land on

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Speaker 1: it like you do it. It's like it flips like

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Speaker 1: three sixty degrees and you come back and land on it. Okay,

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Speaker 1: So so you land on it. Now here's my question

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Speaker 1: about skateboarding. Okay, can I ask you how tall are

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Speaker 1: you okay five too? Is it an advantage to be

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Speaker 1: a smaller in statue or it is all right, it

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Speaker 1: doesn't matter if you're tall. You can be an outstanding

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Speaker 1: skateboarding artist. Um. Yeah, it does have an advantage of

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Speaker 1: being shorter, because that's one thing about like kids with skateboarding,

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Speaker 1: because they're they're closer to the ground and that helps

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Speaker 1: with your center of gravity. But anybody of any size

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Speaker 1: and height can really learn how to do it though,

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Speaker 1: And so now do you have training sessions? Just talk

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Speaker 1: about your business? Is your business tied to just the

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Speaker 1: the you know, a parrel line, the skateboards and let's

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Speaker 1: talk about that whole process. And also the pandemic hit

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Speaker 1: and you had a main job, the main job went away?

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Speaker 1: What ranked your mind right there? Was it? Like you

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Speaker 1: did you feel like it was forcing you to commit

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Speaker 1: to your really your your number one passion, which was

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Speaker 1: skateboarding and being an artist. Or you just traumatized by

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Speaker 1: the like that a pandemic hit, you have no job?

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Speaker 1: What's next? Move? Was just moved number two in your life? Um? Honestly,

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Speaker 1: like both of those are. Yeah. I was definitely really

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Speaker 1: stressed when that happened. I did photography. Um before well,

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Speaker 1: I you know, the pandemic, it's kind of been starting

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Speaker 1: in January, and I've been uh doing the photography there

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Speaker 1: for a couple of months, and then you know, I

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Speaker 1: started to see other places closed down, so I was

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Speaker 1: like wondering, you know, what was I going to be next?

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Speaker 1: And then it did happen, and you know, school's closed

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Speaker 1: and it was super stressful. So it was like, yeah,

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Speaker 1: I definitely got to do something because that unemployment. I

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Speaker 1: was not uh you know, it was not kicking in

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Speaker 1: and I mean I already had the business going, but

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Speaker 1: it was definitely like all right, now, now I got

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Speaker 1: the time to stay at home and you know, really

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Speaker 1: put all my time into it. And I was like

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Speaker 1: now or never, I'm never gonna get this chance again

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Speaker 1: to have all this time off, you know and get

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Speaker 1: everything going. So I just put my all into it.

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Speaker 1: And when you say all into it, what do you

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Speaker 1: mean when you say that because of the fact that

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Speaker 1: where were you at when you lost your job with

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Speaker 1: Business Wire? Where were you at? Um? It was doing okay,

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Speaker 1: but it wasn't It definitely wasn't doing what it is now. Um,

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Speaker 1: you know, I I couldn't really focus on it fully

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Speaker 1: because you know, I did have the other job. You know,

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Speaker 1: it's hard to work you know, four hours a week

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Speaker 1: and then come home and then also make your art

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Speaker 1: and then also around the business and do shipping, and

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Speaker 1: you know all the social media and all that. So

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Speaker 1: you know, in a way, like getting laid off definitely

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Speaker 1: was a blessing because now I had the full time

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Speaker 1: to manage everything and you know, get caught up on

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Speaker 1: everything and come out with all these new designs. Well,

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Speaker 1: you know, social media is plays a major role in

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Speaker 1: the business platform now. And you started going viral. And

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Speaker 1: when you said the word viral, that was that intentional

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Speaker 1: intentional marketing techniques or it just happened when you started

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Speaker 1: allowing yourself to see your business blow up based on

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Speaker 1: social media. It really just happened. Um, it was crazy

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Speaker 1: how it all happened. Um. Back in early June, I

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Speaker 1: got featured on Beyonce's um Black Parade Business List and

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Speaker 1: honestly ever since, Okay, before we're going further, explain to

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Speaker 1: everybody what they what exactly that is the Black Parade

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Speaker 1: Directory or Black owned Businesses that Beyonce. I think she

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Speaker 1: had like a hundred and forty one thousands Instagram followers,

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Speaker 1: and she created this black business page. Correct. Yeah, yeah,

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Speaker 1: she uh put every all these businesses on her main

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Speaker 1: web page. So when you went to Beyonce dot com,

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Speaker 1: it was this list of all these black owned businesses

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Speaker 1: that she endorsed, and I was one of those. I

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Speaker 1: woke up and everybody was telling me about it, and

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Speaker 1: I honestly didn't believe it at first, and then I

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Speaker 1: went off for myself and I was like, Wow, that's crazy,

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Speaker 1: but yeah, yeah, she uh, she really helped launch a

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Speaker 1: lot of other businesses. Like I've been hearing from the

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Speaker 1: other people that are featured on that list as well

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Speaker 1: that they've been having some pretty good successes since then.

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Speaker 1: And um really after that, I just started getting more

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Speaker 1: people reaching out to me. Definitely. It definitely opened up

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Speaker 1: a whole new customer base to me. And UM I

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Speaker 1: did an interview back in July with UM Black Enterprise,

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Speaker 1: and that was when things really took off. And I

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Speaker 1: went to sleep and I had like seven hundred some

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Speaker 1: shares on it and I was like, you know, that's cool,

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Speaker 1: and then I look at it the next day and

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Speaker 1: it had like two hundred thousands some and it just

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Speaker 1: E R dot ai. Now when you when when you

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Speaker 1: say things have taken off? What is what is in

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Speaker 1: our world of business? Are inventory? What exactly does that mean? Um? Really?

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Speaker 1: Just like your show says like making money, you know

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Speaker 1: I I pretty much made six figures in like one month,

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Speaker 1: and you know it was just shocking because I went

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Speaker 1: his money making conversations. That is why you on this show, Latasha.

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Speaker 1: Six figures and one month from a person who lost

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Speaker 1: her job during the pandemic. That is truly, truly understand.

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Speaker 1: You know, things happened for a reason, and we we

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Speaker 1: that's a cliche. That's a cliche. You always say things

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Speaker 1: happened for a reason. And so here you are. You're

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Speaker 1: a photographer and then you got laid off from your

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Speaker 1: job during the pandemic. And the month of June, someone

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Speaker 1: told Beyonce about your product. Somebody was impressed, someone knew

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Speaker 1: you had value, and she posted you on her website,

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Speaker 1: post attach you to her Instagram account. I remember when

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Speaker 1: it came out. You know, Beyonce, that's an amazing person.

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Speaker 1: I'm from Houston, Texas. She's from Houston, Texas. I know Beyonce.

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Speaker 1: She's a true a true rebel to the cause, and

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Speaker 1: she is true blackness and to be featured like that.

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Speaker 1: But more importantly, she's just not a black artist. She's

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Speaker 1: international artists. So I'm sure you're the impact of her.

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Speaker 1: You being on her website was an international impact. Correct, Yes, definitely.

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Speaker 1: I sold in countries that I've never sold in before. Um,

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Speaker 1: but yeah, I definitely I went from you know, not

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Speaker 1: knowing where my next pay check was gonna come from

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Speaker 1: to this, and yeah, it's it's overwhelming, but it's definitely

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Speaker 1: a blessing. Now, what's next step for you, my friend?

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Speaker 1: You know, you know artists, We didn't talk a little

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Speaker 1: bit about that because I went to your website page

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Speaker 1: and you're an incredible artist. It's almost seems like your

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Speaker 1: work on these skateboards and your clothing, it's really like stuff.

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Speaker 1: If I don't if I wasn't a skateboard artist, I

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Speaker 1: could frame your skateboard and put it on the wall.

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Speaker 1: It's almost like art. Yeah, and that's my goal with it,

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Speaker 1: because like if you look at other skateboarding brands, you know,

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Speaker 1: a lot of them just you know, they'll put their

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Speaker 1: brand name, their logo and that's it. And you know,

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Speaker 1: I didn't really like that at all. I wanted to

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Speaker 1: do so thing different and um, you know, really just

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Speaker 1: just stand out from the things that these other brands

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Speaker 1: were doing. Um. The next thing that I want to do, um,

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Speaker 1: I've got some collapse coming up. Definitely get some new

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Speaker 1: designs out. I've had a lot of people ask me

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Speaker 1: to do lawn boards and cruisers, so, you know, just

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Speaker 1: getting out new styles and I I'm looking at spaces.

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Speaker 1: I want to do a retail so because all right

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Speaker 1: now I just have a small area that I work

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Speaker 1: out of, but I I agree with that within the

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Speaker 1: last month definitely needs some more rooms. Well yeah, you know,

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Speaker 1: you know you're six figures now we can but let's

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Speaker 1: let's be smart here. Let's be fart smart here. Okay,

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Speaker 1: your your space is working. You was able to generate

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Speaker 1: six figures of income out of that. Okay, your ownline Okay,

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Speaker 1: that means you don't have the paper right anywhere, you

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Speaker 1: don't have to pay an insurance anywhere, you don't have

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Speaker 1: to hire security or hire some extra staff to sell

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Speaker 1: because they may not see why they're there. Because own

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Speaker 1: line it's really amazing. So so how can you maximize

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Speaker 1: How are you trying to maximize your ownline growth? Growth?

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00:21:09,840 --> 00:21:15,879
Speaker 1: Do sales and exposure? Um? Well, right now, I'm really

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Speaker 1: just getting more content together. Um We're working on a

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Speaker 1: skate video right now, and then I've got my skate

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Speaker 1: team that I work with, you know, really just filming

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Speaker 1: new material with all the new designs and stuff. Um, yeah,

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00:21:31,320 --> 00:21:33,440
Speaker 1: just working with them on new Potent. Basically, you know,

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Speaker 1: ramping up this marketing, getting that ready, trying to be

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Speaker 1: more official with my stuff. You know before it was

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Speaker 1: mostly a mixture of like users, subindit videos and not

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Speaker 1: really like original content. So you know, definitely coming out

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Speaker 1: with more of my own original stuff with the girls

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Speaker 1: that I work with. Well, I'm talking to Latasha Stone.

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Speaker 1: She's the founder proper Nor. That's like gnarly Nor. If

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Speaker 1: you no, that's a great that's a great move on

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Speaker 1: that board, or Nor you fell all off of it?

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Speaker 1: You know, Nor has universal tones good and bad. She's

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Speaker 1: the founder and artist Latasha Stone now on twenty third

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Speaker 1: thing in Ohio. This is the beauty of her, her brand.

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Speaker 1: She's born and raised in Ohio. She was educating the Ohio.

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Speaker 1: She learned how to skateboard in Ohio. Her brain has

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Speaker 1: taken off because Beyonce, they put on her on that

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Speaker 1: Black Parade directory for black owned business. She woke up

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Speaker 1: and she realized that she was a social media star.

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Speaker 1: Now I'm not talking to a one man operation here,

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Speaker 1: am I talking? Because it's I wonder who else are

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Speaker 1: helping you right now? I know you you got laid off,

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Speaker 1: got your job went away. Who are what is part

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Speaker 1: of your team that's making you successful right now? Um? Well, honestly, like,

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Speaker 1: I've got two people that work with me right now

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Speaker 1: and I just hired them here recently. But um I

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Speaker 1: got my friend that's helping out with social media, and

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Speaker 1: then um I out my other friend that's hoping out

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Speaker 1: with a customer service, and then we all work on

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Speaker 1: shipping and stuff like that. So yeah, I definitely got,

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Speaker 1: you know, pretty solid team behind me. You know, people

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Speaker 1: that also skate that I've known forever that I can

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Speaker 1: actually like afford to pay now to work with me

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Speaker 1: is key because you know when people when you when

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Speaker 1: you go viral and they know you're making money, it's

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Speaker 1: the handshakes and the high fives go away. What is

425
00:23:29,720 --> 00:23:32,639
Speaker 1: the You have the Underground brand new line of colorful, creative,

426
00:23:32,640 --> 00:23:36,640
Speaker 1: and original skateboards that average fifty five sixty dollars each

427
00:23:37,040 --> 00:23:39,240
Speaker 1: and can be audited on the company's website along with

428
00:23:39,280 --> 00:23:42,760
Speaker 1: the artists on unique artwork, prints, accessories, and apparel. What

429
00:23:42,920 --> 00:23:46,280
Speaker 1: sets a price for a good quality skateboard? And you

430
00:23:46,320 --> 00:23:48,560
Speaker 1: are you? You? Because I don't really see you as

431
00:23:48,600 --> 00:23:51,760
Speaker 1: competing with other brands because I feel I see you

432
00:23:51,800 --> 00:23:55,000
Speaker 1: as a as a high profile niche brand that can

433
00:23:55,080 --> 00:23:59,880
Speaker 1: only grow as much as you put into it. M hmm. Yeah.

434
00:24:00,280 --> 00:24:03,720
Speaker 1: I try to set my prices to where people can

435
00:24:03,760 --> 00:24:07,400
Speaker 1: still afford them. But also, you know, my designs are

436
00:24:07,840 --> 00:24:10,000
Speaker 1: different than everybody else's, so I kind of have to

437
00:24:10,040 --> 00:24:13,280
Speaker 1: take that into consideration as well. You know, being a

438
00:24:13,280 --> 00:24:16,160
Speaker 1: small business, you know, you have these other companies where

439
00:24:16,160 --> 00:24:20,040
Speaker 1: they can purchase you know, thousands of units of inventory

440
00:24:20,160 --> 00:24:23,280
Speaker 1: and get it at like a lower price because they're

441
00:24:23,359 --> 00:24:27,520
Speaker 1: purchasing in such like a huge amount. And um yeah,

442
00:24:27,600 --> 00:24:30,159
Speaker 1: so I haven't really been able to do that until

443
00:24:30,240 --> 00:24:33,960
Speaker 1: here recently, so that's also reflected in my price as well.

444
00:24:34,520 --> 00:24:39,040
Speaker 1: But um also, you know, I I want to get um,

445
00:24:39,080 --> 00:24:42,040
Speaker 1: different types of people in the skateboarding. I like to

446
00:24:42,080 --> 00:24:44,880
Speaker 1: work with beginners and also like, you know, people from

447
00:24:44,920 --> 00:24:48,560
Speaker 1: like less privileged areas, and so I also want to

448
00:24:48,640 --> 00:24:51,560
Speaker 1: keep it affordable for people like that also, because you know,

449
00:24:51,600 --> 00:24:53,960
Speaker 1: if you go to like a bigger skate shop, you

450
00:24:54,000 --> 00:24:57,119
Speaker 1: can spend up to like two to three dollars getting

451
00:24:57,119 --> 00:25:00,560
Speaker 1: your whole set up together, and you know, if you're

452
00:25:00,800 --> 00:25:02,560
Speaker 1: just starting out, you may not want to spend that

453
00:25:02,640 --> 00:25:05,480
Speaker 1: much because you know, what if you spend all that

454
00:25:05,560 --> 00:25:08,240
Speaker 1: and then you don't like it and you just drop

455
00:25:08,320 --> 00:25:11,160
Speaker 1: like three on this thing that you're not going to use.

456
00:25:11,600 --> 00:25:15,160
Speaker 1: So I definitely take that into consideration when making my prices.

457
00:25:15,320 --> 00:25:18,119
Speaker 1: Again again, Natasha, you've used some language that I have

458
00:25:18,200 --> 00:25:21,520
Speaker 1: to be educated on. You said the set up. Okay,

459
00:25:22,200 --> 00:25:24,840
Speaker 1: what exactly is to set I'm assuming that's pads on

460
00:25:24,920 --> 00:25:27,560
Speaker 1: your elbow, pads on your need to help it, and

461
00:25:27,640 --> 00:25:31,800
Speaker 1: a skateboard. What are you calling a set up? Um? Yeah,

462
00:25:31,920 --> 00:25:33,639
Speaker 1: some people do wear the paths and the help and

463
00:25:33,680 --> 00:25:36,040
Speaker 1: all that, but UM, what I was referring to is, um,

464
00:25:36,119 --> 00:25:39,160
Speaker 1: you have the skate deck, and then you have the trucks,

465
00:25:39,240 --> 00:25:41,639
Speaker 1: which is what holds the wheels on. And then you

466
00:25:41,720 --> 00:25:45,080
Speaker 1: have the wheels, you got the bearings. Um, your hardware

467
00:25:45,080 --> 00:25:47,159
Speaker 1: which is like the screws that holds all that on.

468
00:25:47,359 --> 00:25:50,120
Speaker 1: And then you have grip tape, which is ah, it's

469
00:25:50,200 --> 00:25:53,160
Speaker 1: kind of like a standpapery material that goes on top

470
00:25:53,200 --> 00:25:56,560
Speaker 1: of the skate deck and that like helps keep your

471
00:25:56,840 --> 00:26:02,280
Speaker 1: feet like stuff to when you're doing your tricks and stuff. Yeah,

472
00:26:02,359 --> 00:26:05,960
Speaker 1: so you gotta you can either buy it all separately

473
00:26:06,000 --> 00:26:09,840
Speaker 1: and put together or um, I'll have complete in the

474
00:26:09,880 --> 00:26:12,439
Speaker 1: shop here next month, where you can just pull it

475
00:26:12,440 --> 00:26:14,359
Speaker 1: out the box and it's all put together and you

476
00:26:14,359 --> 00:26:17,160
Speaker 1: can just hop on it and go wow. Now here's

477
00:26:17,160 --> 00:26:20,399
Speaker 1: a little note here. The products you created are created

478
00:26:20,400 --> 00:26:22,520
Speaker 1: with teen girls and young women in mine who love

479
00:26:22,600 --> 00:26:26,520
Speaker 1: the skate or who and into alternative or servasive fashion

480
00:26:26,600 --> 00:26:30,200
Speaker 1: subversuis fast fashions. Well, what do you mean when when

481
00:26:30,200 --> 00:26:32,800
Speaker 1: you said teen girls and young women who love to skate?

482
00:26:33,080 --> 00:26:36,480
Speaker 1: Are your boards smaller or the handle in particular weight?

483
00:26:36,640 --> 00:26:40,000
Speaker 1: Can teen boards do it? Wow? Talk to me about that?

484
00:26:40,080 --> 00:26:43,040
Speaker 1: Are just the designs on the skateboards just promote teen

485
00:26:43,080 --> 00:26:47,359
Speaker 1: girls and young women? It's more so, um, the designs

486
00:26:47,400 --> 00:26:51,160
Speaker 1: that are more aimed towards women. Um, but yeah, the

487
00:26:51,200 --> 00:26:54,879
Speaker 1: sizes can be for anybody. Um, if you're our girl

488
00:26:55,000 --> 00:26:58,399
Speaker 1: or woman, you they usually order the smaller sizes, So

489
00:26:58,520 --> 00:27:02,120
Speaker 1: I do tend the sophomore of those. But yeah, it's

490
00:27:02,160 --> 00:27:05,280
Speaker 1: more like the When I say that, I mean more

491
00:27:05,359 --> 00:27:08,560
Speaker 1: towards the designs and the style of things that I designed.

492
00:27:08,640 --> 00:27:11,879
Speaker 1: It's aimed towards the women. Is that way? Absolutely? Absolutely?

493
00:27:12,000 --> 00:27:15,520
Speaker 1: And my last question is about your show. Was your

494
00:27:15,560 --> 00:27:20,240
Speaker 1: skateboards was featured on an HBO show. M hmm. Yeah,

495
00:27:20,320 --> 00:27:22,919
Speaker 1: it was featured on Betty Um. It's the show that

496
00:27:23,000 --> 00:27:25,760
Speaker 1: just came out in May and it was on HBO.

497
00:27:25,920 --> 00:27:28,959
Speaker 1: And it's a show that follows these teenage girls around

498
00:27:28,960 --> 00:27:32,359
Speaker 1: New York and you know, they skateboard their skate crew

499
00:27:32,520 --> 00:27:35,359
Speaker 1: and uh, you know, it was about skateboarding, but also

500
00:27:35,720 --> 00:27:38,840
Speaker 1: about their lives and the things that they're going through

501
00:27:38,920 --> 00:27:43,560
Speaker 1: right now. So that was in May, so obviously it

502
00:27:43,640 --> 00:27:48,800
Speaker 1: shot it before before May. So so this was almost

503
00:27:48,800 --> 00:27:51,400
Speaker 1: like destiny. You had to leave your job, your full

504
00:27:51,440 --> 00:27:54,720
Speaker 1: time job, to accomplish what we're want to call in May,

505
00:27:55,000 --> 00:27:58,919
Speaker 1: the HBO show popped up in June. You recognize on

506
00:27:59,040 --> 00:28:01,840
Speaker 1: Black in the Black Rate Director or Black Owned Business

507
00:28:01,880 --> 00:28:08,119
Speaker 1: by the incredible global phenomenon called Beyonce and now Black

508
00:28:08,240 --> 00:28:12,199
Speaker 1: Enterprise featured you. The article got shared chair Chair. That's

509
00:28:12,240 --> 00:28:13,840
Speaker 1: how I found out about you. It was through Black

510
00:28:13,920 --> 00:28:17,080
Speaker 1: Enterprise and because I'm always I was awesome. I'm just

511
00:28:17,080 --> 00:28:20,240
Speaker 1: telling you that it does help. You know, during my show,

512
00:28:20,280 --> 00:28:22,919
Speaker 1: somebody gonna hear this show or find you, and you

513
00:28:23,000 --> 00:28:25,439
Speaker 1: have to just keep marketing. You don't turn down a

514
00:28:25,480 --> 00:28:27,800
Speaker 1: good moment, you know, And I'm gonna feature you on

515
00:28:27,960 --> 00:28:30,920
Speaker 1: my on my I have a shopping a shopper zone,

516
00:28:31,160 --> 00:28:33,720
Speaker 1: or on my Money Making Conversation dot com. I'm gonna

517
00:28:33,760 --> 00:28:36,359
Speaker 1: post you in there. I'm gonna feature you in my

518
00:28:36,760 --> 00:28:39,920
Speaker 1: newsletter that goes out to ninety three thousand followers. All

519
00:28:39,960 --> 00:28:42,280
Speaker 1: these things are part of why I put together Money

520
00:28:42,280 --> 00:28:46,280
Speaker 1: Making Conversations to get brands who are unique, especially young

521
00:28:46,320 --> 00:28:48,239
Speaker 1: women who are trying to make a difference. I grew

522
00:28:48,320 --> 00:28:51,240
Speaker 1: up with six sisters, my daughter. I have one child.

523
00:28:51,360 --> 00:28:53,840
Speaker 1: She's a twenty three year old. Uh, she's twenty three

524
00:28:53,880 --> 00:28:56,040
Speaker 1: year old, and she's a daughter of mine. And I

525
00:28:56,640 --> 00:28:59,640
Speaker 1: represent that that that belief that I got to support.

526
00:28:59,760 --> 00:29:03,640
Speaker 1: One heard PC you know black girl magic, black girl magic,

527
00:29:06,320 --> 00:29:09,760
Speaker 1: and they're definitely needs to be more people like you

528
00:29:09,880 --> 00:29:13,240
Speaker 1: out there. I appreciate that so much. Definitely black girl Magic.

529
00:29:13,360 --> 00:29:17,160
Speaker 1: That's like one of the foundations of my brand. AF Well, awesome, Lee.

530
00:29:17,280 --> 00:29:18,720
Speaker 1: Let's tell us how we can reach you. Give us

531
00:29:18,720 --> 00:29:20,720
Speaker 1: out your give out your website, give out your social

532
00:29:20,760 --> 00:29:23,240
Speaker 1: media information so we can close this eye and you know,

533
00:29:23,360 --> 00:29:29,120
Speaker 1: show us your marketing tools. Nor all right, Yeah, my

534
00:29:29,280 --> 00:29:31,760
Speaker 1: website is proper and r dot com, p R O

535
00:29:31,960 --> 00:29:35,400
Speaker 1: p E R G and A dot com And then Um.

536
00:29:35,440 --> 00:29:38,760
Speaker 1: It's the same on everything Twitter, Proper and R, Instagram

537
00:29:38,840 --> 00:29:41,320
Speaker 1: at proper and R, TikTok at proper and R. Not

538
00:29:41,440 --> 00:29:43,960
Speaker 1: much on the TikTok Um. We're gonna be working on

539
00:29:43,960 --> 00:29:46,880
Speaker 1: that and give for constant up here Ston. So yeah,

540
00:29:46,960 --> 00:29:49,880
Speaker 1: definitely keep an eye out. I'm talking to Latasha Stone

541
00:29:50,000 --> 00:29:53,120
Speaker 1: proper Nor as the only black woman owned skating board

542
00:29:53,120 --> 00:29:56,200
Speaker 1: company in the market. She's an artist, she's a talent.

543
00:29:56,480 --> 00:29:59,720
Speaker 1: She's straight out of the Midwest. Steve Harvey, straight out

544
00:29:59,720 --> 00:30:01,240
Speaker 1: of the IT West. There's a lot of great people

545
00:30:01,280 --> 00:30:04,200
Speaker 1: come out of the Midwest. My friend, thank you, and

546
00:30:04,200 --> 00:30:06,280
Speaker 1: what's citing before we leave? What's sitting? And how y'are

547
00:30:06,320 --> 00:30:10,520
Speaker 1: you based in? They know Hi, that's a great saying

548
00:30:10,520 --> 00:30:11,920
Speaker 1: that I've been there many times when I was doing

549
00:30:11,960 --> 00:30:14,080
Speaker 1: stand up comedy. My friend, thank you for coming on

550
00:30:14,120 --> 00:30:17,360
Speaker 1: Money Making Conversations. And again I'm gonna promote you on

551
00:30:17,400 --> 00:30:20,600
Speaker 1: my shopper zone, which is on money making Conversations, and

552
00:30:20,640 --> 00:30:22,760
Speaker 1: I'm promote your rant. So they probably reach out to you,

553
00:30:22,800 --> 00:30:24,719
Speaker 1: get some artwork and some links to make sure we're

554
00:30:24,760 --> 00:30:27,239
Speaker 1: clicking through the right things when we post you on

555
00:30:27,280 --> 00:30:30,280
Speaker 1: our social media platforms and also post you on our newsletter,

556
00:30:30,520 --> 00:30:33,120
Speaker 1: but much success, and thank you for doing that Black

557
00:30:33,240 --> 00:30:36,040
Speaker 1: Enterprise article because that allowed me to allow me to

558
00:30:36,120 --> 00:30:40,040
Speaker 1: find you. Thank you so much and thanks so much

559
00:30:40,080 --> 00:30:43,080
Speaker 1: for sharing and letting me talking and have this platform.

560
00:30:43,120 --> 00:30:45,160
Speaker 1: I appreciate it. Okay, thank you for coming on money

561
00:30:45,200 --> 00:30:48,880
Speaker 1: Making Conversations already Bye bye Hi. If you will hear

562
00:30:48,920 --> 00:30:51,480
Speaker 1: more interviews on money making Conversations, please go to money

563
00:30:51,520 --> 00:30:54,760
Speaker 1: Making Conversation dot com. I'm with Sean McDonald. I'm your host.

564
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