WEBVTT - Malcolm Gladwell on Near Misses 

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<v Speaker 1>Pushkin. This is Solvable. I'm Ronald Young Jr. The rational

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<v Speaker 1>response to being asked to fight in a war is

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<v Speaker 1>to go crazy. That, of course, is the voice of

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<v Speaker 1>Pushkin co founder Malcolm Bladwell. And I invited Malcolm back

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<v Speaker 1>to Solvable because I've recently been thinking a lot about

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<v Speaker 1>something I read that he published back in twenty thirteen,

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<v Speaker 1>his book David and Goliath. The subtitle is Underdogs, Misfits

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<v Speaker 1>and the Art of Battling Giants. It's a book that

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<v Speaker 1>takes a closer look at events in which one outcome

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<v Speaker 1>is greatly favored over another and discusses why sometimes those

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<v Speaker 1>outcomes don't turn out as expected. This episode is a

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<v Speaker 1>little different from our typical Solvable and that we don't

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<v Speaker 1>exactly solve a problem here, but in the spirit of

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<v Speaker 1>the show, we're very optimistic in our discussion of a

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<v Speaker 1>big idea, and as you listen, you'll begin to get

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<v Speaker 1>a sense of exactly why we chose now to have

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<v Speaker 1>this particular discussion. Imagine you're living in Britain in the

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<v Speaker 1>late nineteen thirties. Germany is preparing to attack your country.

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<v Speaker 1>It's the start of the Second World War. The military

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<v Speaker 1>is mobilizing. Preparations are being made for mass casualties. You're

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<v Speaker 1>debating whether or not you should stay in the city

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<v Speaker 1>or move to the countryside until the danger has passed.

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<v Speaker 1>The British Military Command does a kind of projection of

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<v Speaker 1>what they think is going to happen, and they think

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<v Speaker 1>they're going to have six hundred thousand dead, one point

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<v Speaker 1>two million wounded, and mass panic. They think that no

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<v Speaker 1>one's going to go to work, which means that all

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<v Speaker 1>of industrial production in England will cease. They think that

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<v Speaker 1>the army will be useless because the army will be

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<v Speaker 1>spend all of its time trying to keep the civilians

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<v Speaker 1>like from going nuts. They really think it's over. The

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<v Speaker 1>fear and uncertainty in the air are palpable. But what

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<v Speaker 1>are you going to do? Can you still go to work?

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<v Speaker 1>What about friends of family? Will they be safe? What

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<v Speaker 1>is going to happen to all of you? And I

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<v Speaker 1>know these questions may feel familiar. It's just funny about

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<v Speaker 1>how a different circumstances in different times we have very

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<v Speaker 1>different responses to people who have this kind of psychological

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<v Speaker 1>reaction of invulnerability. They cannot be heroes or they can

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<v Speaker 1>be chumps. While our responses to the fear of an

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<v Speaker 1>impending battle and its immediate physical threats may be quite

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<v Speaker 1>different from our responses to the fear of a global pandemic.

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<v Speaker 1>There's a way in which they're actually kind of similar

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<v Speaker 1>community approach. We've fallen so in love with the language

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<v Speaker 1>of personal freedom and responsibility that we've forgotten the power

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<v Speaker 1>of collective appeals to community. Here's my conversation with Malcolm Gladwell.

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<v Speaker 1>We're going to examine the parallels and intersections of fear, vulnerability,

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<v Speaker 1>and responsibility when it comes to war and a global pandemic. Malcolm,

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<v Speaker 1>welcome back to Solvable. It's great to have you here

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<v Speaker 1>once again. Thank you. So I want to tell you

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<v Speaker 1>about the my earliest introduction to you. It was in

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<v Speaker 1>twenty thirteen and you were on the Ted Radio Hour

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<v Speaker 1>and you were giving an interview with Guy Roz about

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<v Speaker 1>your book David and Goliath, because you had just done

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<v Speaker 1>a Ted talk on that. Do you remember that, I do, Yeah, great.

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<v Speaker 1>I liked it because, you know, as a self proclaimed

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<v Speaker 1>church guy, you gave a very different definition to David

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<v Speaker 1>and Goliath, the battle what actually happened? And I love

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<v Speaker 1>this book. I bought it it's one of my favorites.

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<v Speaker 1>I think it's you know, a lot of people talk

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<v Speaker 1>about blank and outliers in the other books you wrote,

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<v Speaker 1>but David and Goliath is by far my favorite. And

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<v Speaker 1>I bought the book thinking I'm just gonna get all

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<v Speaker 1>these you know, insights about you know, underdogs and misfits

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<v Speaker 1>and all that, which I did, and I thought it

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<v Speaker 1>was gonna be purely based on David and Goliath. But

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<v Speaker 1>then I got to one chapter and it was chapter

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<v Speaker 1>five and a Canadian psychiatrist who wrote this book called

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<v Speaker 1>The Structure of Morale named J. T. McCurdy talks about

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<v Speaker 1>the bombings in Britain. Can you recount that? Yeah? Those,

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<v Speaker 1>So this is, by the way, thank you for the

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<v Speaker 1>kindroids about David and Glad. David and Glad happens to

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<v Speaker 1>be my favorite of all my books as well. So

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<v Speaker 1>this is something that has always not just fascinated me,

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<v Speaker 1>but puzzled people for a long time. Which was at

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<v Speaker 1>the start of the Second World War. The British knew

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<v Speaker 1>that the Germans had a fleet of bombers, and they

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<v Speaker 1>also knew the state of their defenses against bombers were

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<v Speaker 1>that there was nothing they could do to stop the Germans.

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<v Speaker 1>So the first thing they did, of course, was they

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<v Speaker 1>a lot of children who lived in London were moved

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<v Speaker 1>to the countryside. The second thing they did was they

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<v Speaker 1>got the fire trucks ready for what would be you know,

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<v Speaker 1>all kinds of all kinds of the normal things. More

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<v Speaker 1>than that, they became convinced that the devastation would be

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<v Speaker 1>such that the population of London would panic, and so

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<v Speaker 1>they did things like they converted a whole series of

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<v Speaker 1>buildings on the outskirts of London to psychiatric makeshift psychiatric hospitals,

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<v Speaker 1>because they figured so many people will be traumatized, they

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<v Speaker 1>assumed that some incredible percentage of the population of London

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<v Speaker 1>would flee the city. They really worried that the war

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<v Speaker 1>would be over, panic in London would be such and

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<v Speaker 1>would spread the rest of the country and people would

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<v Speaker 1>see that the Germans could just come and bomb at will,

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<v Speaker 1>and they thought, you know, this could be this could

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<v Speaker 1>be it for us. They were terrified from top to bottom.

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<v Speaker 1>So the bombing comes in the fall of nineteen forty,

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<v Speaker 1>the famous blitz, right, and it lasts about eight months,

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<v Speaker 1>and the Germans come, you know, not every night, but

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<v Speaker 1>there's one stretch where they come for fifty seven consecutive

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<v Speaker 1>nights and they drop tens of thousands of tons of

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<v Speaker 1>high explosive bombs on London. They damage a million buildings,

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<v Speaker 1>they wipe out much of the East End, and the

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<v Speaker 1>panic never comes, and nobody can believe it. They're like,

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<v Speaker 1>what happened? Why is everyone? In fact, not only does

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<v Speaker 1>a panic not come, but like after a little while,

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<v Speaker 1>people get so over it that they start going back

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<v Speaker 1>to their business and you know, they go to where

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<v Speaker 1>or they go to the pubs at night, they party,

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<v Speaker 1>they do all the things young people are on in

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<v Speaker 1>the streets. And as you can imagine, every psychiatrist, social scientists,

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<v Speaker 1>psychologists in England at the time is like driving around

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<v Speaker 1>London saying, I am witnessing something that makes no sense. Right,

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<v Speaker 1>we've terror the Germans have terrorized the population of London.

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<v Speaker 1>And there's like kids playing you know, football in the streets,

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<v Speaker 1>and there's couples like going dancing at night, and there's

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<v Speaker 1>people dancing drinking in pubs and the bombs are falling.

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<v Speaker 1>It's this completely bizarre event to kick off the war.

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<v Speaker 1>And so this British psychiatrist comes along. J. T. McCarthy,

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<v Speaker 1>the guy you mentioned the top, and he tries to

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<v Speaker 1>explain what happened, and I think that's what that's the thing.

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<v Speaker 1>It sounds like that drew your eye to that chapter. Yes, yes,

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<v Speaker 1>And that's what gets me because when I read this,

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<v Speaker 1>I thought about it all the time. When I first

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<v Speaker 1>read this, and this was back in twenty thirteen, I

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<v Speaker 1>thought about it all the time. And I remember he

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<v Speaker 1>divided them into three groups to direct hits, and those

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<v Speaker 1>are the people that are dead, people that just didn't

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<v Speaker 1>make it through the bombing. Then there were near misses.

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<v Speaker 1>Those were people who were experiencing the devastation of the

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<v Speaker 1>bomb but did not experience death, or even people who

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<v Speaker 1>were close to someone who experienced the devastation of the bomb,

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<v Speaker 1>family member, whatever. Then there were the majority of London

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<v Speaker 1>experience what he called remote misses, which is mean you

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<v Speaker 1>heard about the bomb a few feet over, you felt

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<v Speaker 1>the rumbling, you felt the building shake, but you didn't

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<v Speaker 1>experience any devastation. And one are the quotes that you

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<v Speaker 1>wrote the book was that the morale of the community

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<v Speaker 1>depends on the reaction of the survivors because the majority

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<v Speaker 1>of the community is experiencing remote misses. They have this

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<v Speaker 1>experience of feeling invulnerable as opposed to the people who

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<v Speaker 1>experienced near misses, who they actually have a higher sense

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<v Speaker 1>of fear or a higher sense of actual danger when

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<v Speaker 1>the bombs fall. Yeah. So yeah, he does this thing

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<v Speaker 1>which is in retrospect. I think it's incredibly brilliant. He

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<v Speaker 1>says that your reaction to a traumatic event is a

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<v Speaker 1>function of your proximity to it. So you're right, there's

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<v Speaker 1>the people who are most proximate to a traumatic event,

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<v Speaker 1>other ones who are killed by it. They're presumably the

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<v Speaker 1>ones who are the most terrified at the moment before

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<v Speaker 1>they died. But they're dead, right, Yeah, they can't spread

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<v Speaker 1>we don't know how they felt. They can't spread their feelings.

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<v Speaker 1>They have no impact. They're gone. Right. Second group near

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<v Speaker 1>miss is they're the ones who the bomb drops in

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<v Speaker 1>the other room and they crawl out of the wreckage.

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<v Speaker 1>Those people have traumatized, Like there's no doubt about that. Like,

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<v Speaker 1>that's that's like, that's like you're in a car accident

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<v Speaker 1>and your car is totaled and they take you out

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<v Speaker 1>with the jaws of life. M right, that's that's your

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<v Speaker 1>that's your near miss, right, that'll stay with you. Has

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<v Speaker 1>that ever happened to you, by the way, run You're

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<v Speaker 1>ever in a car accident like that? No, I have

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<v Speaker 1>not either. I know some people who have a man

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<v Speaker 1>that like dead stays with you. That's like some serious

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<v Speaker 1>I actually have a personal near miss story, which is

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<v Speaker 1>I when I was a kid, And funny enough, this

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<v Speaker 1>is not traumatic for me, but traumatic for my father.

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<v Speaker 1>When I was a kid, I was going hiking with

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<v Speaker 1>my father in the winter on this gorge went in Canada,

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<v Speaker 1>and I'm about seven, and there's a sheer sheet of

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<v Speaker 1>ice down the side of the gorge that runs all

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<v Speaker 1>the way to a frozen not a frozen over, but

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<v Speaker 1>a freezing cold, fast moving river. I slip slide down

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<v Speaker 1>the side of the gorge and come to a halt

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<v Speaker 1>six inches from this fast moving rapids river. Where had

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<v Speaker 1>I gone six more inches, I would be dead. Of course. Wow.

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<v Speaker 1>My dad never got over that. He like, you know,

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<v Speaker 1>he had to repel down the ice and like I'm

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<v Speaker 1>just sitting there six inches from the water on the ice,

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<v Speaker 1>right that was for him, that's a near miss, like

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<v Speaker 1>and he would talk about that, you know, forty years later,

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<v Speaker 1>like it had just happened, right, He's not the remote

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<v Speaker 1>miss though, is the category that really interested in McCurdy

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<v Speaker 1>And he said, if the bombs across a street and

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<v Speaker 1>you survive, your response is not trauma but exhilaration. It's

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<v Speaker 1>like you get a new lease on life. Can I

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<v Speaker 1>read you from McCurdy? Absolutely, when we had been afraid

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<v Speaker 1>that we may panic in an air aid, and when

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<v Speaker 1>it has happened, and when we have exhibited to others

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<v Speaker 1>nothing but a calm exterior and we are now safe.

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<v Speaker 1>The contrast between the previous apprehension and the present relief

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<v Speaker 1>and feeling of security promotes a self confidence that is

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<v Speaker 1>the very father and mother of courage. By the way,

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<v Speaker 1>how much do you low the way these guys right, Oh, brilliant,

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<v Speaker 1>there's no what what like practicing site today. They would

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<v Speaker 1>write that in some gobble. It's like some academic and gobbledegook.

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<v Speaker 1>And he's talking about the father and mother of courage.

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<v Speaker 1>I love that. You know the rest of that passage,

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<v Speaker 1>I think it starts you started in the middle, but

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<v Speaker 1>it starts with we are all not merely liable to fear,

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<v Speaker 1>but we also are prone to being afraid of being afraid,

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<v Speaker 1>which I always love, because I've realized that most of

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<v Speaker 1>their ways in which that I've I've ever been afraid

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<v Speaker 1>of always been the anticipation that was really killing me.

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<v Speaker 1>I think I've very much embraced this ideology because the

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<v Speaker 1>idea of getting through the fear is kind of what J. T.

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<v Speaker 1>McCurdy gets at when he talks about what happens with

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<v Speaker 1>the British. He's basically saying, like, they got through the fear,

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<v Speaker 1>and because the majority of them went through remote misses,

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<v Speaker 1>it's all of a sudden like I don't even need

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<v Speaker 1>to be scared anymore. Yeah, yeah, though I walk through

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<v Speaker 1>the value of death. Oh there goevil, for thou art

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<v Speaker 1>with me. That Tiblical line is about this very phenomenon

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<v Speaker 1>that what it says is that the function of religious

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<v Speaker 1>faith is to turn a near miss to a remote

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<v Speaker 1>a remote miss. Right. It's not that the danger is removed,

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<v Speaker 1>there's you're still walking to the valley of death. But

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<v Speaker 1>the idea is that God's with you, so you know,

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<v Speaker 1>it's it's not as it is no longer an occasion

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<v Speaker 1>for panic and fear. It's something that you can see

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<v Speaker 1>to the other side of. Oh. Absolutely, that's my church moment. Too. Hey, hey,

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<v Speaker 1>we in here man, it's Tuesday. So so let me

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<v Speaker 1>ask you this. So we're at we're at the end

0:13:37.316 --> 0:13:40.156
<v Speaker 1>of the bombing. Um, how does the courage of the

0:13:40.236 --> 0:13:43.156
<v Speaker 1>English factor into the German plan? Because their goal was

0:13:43.196 --> 0:13:46.756
<v Speaker 1>to break the English and when it didn't happen, how

0:13:46.796 --> 0:13:50.996
<v Speaker 1>did courage factor into that plan? Well? So this actually

0:13:51.036 --> 0:13:54.276
<v Speaker 1>I talk a little about this in UM the bombom mafia.

0:13:54.356 --> 0:14:00.196
<v Speaker 1>Oh nice, like the plug. Yes, that it's super interesting.

0:14:00.396 --> 0:14:05.236
<v Speaker 1>The Germans also assume that the British will crumble. That's

0:14:05.236 --> 0:14:08.316
<v Speaker 1>why they're doing this thing. No one had ever done

0:14:08.356 --> 0:14:12.956
<v Speaker 1>this in the history of warfare, before large scale aerial

0:14:13.196 --> 0:14:17.876
<v Speaker 1>bombing of civilian populations. It was considered to be first

0:14:17.876 --> 0:14:20.676
<v Speaker 1>of all, no one had bombers before. But in you know,

0:14:20.676 --> 0:14:22.556
<v Speaker 1>in the in the wars of the nineteenth century, you

0:14:22.636 --> 0:14:26.076
<v Speaker 1>fought armies. You didn't you didn't slaughter civilians. But the

0:14:26.116 --> 0:14:28.676
<v Speaker 1>Germans were like, oh, we think that if we bomb

0:14:28.716 --> 0:14:31.436
<v Speaker 1>the civilians, we'll bring the entire country to its needs.

0:14:31.516 --> 0:14:34.956
<v Speaker 1>We won't even have to fight their army. Doesn't happen, right,

0:14:35.316 --> 0:14:37.516
<v Speaker 1>Brits come through, Fine, then what do the Brits do?

0:14:38.156 --> 0:14:42.396
<v Speaker 1>The Brits don't learn their own lesson. They have just

0:14:42.596 --> 0:14:45.556
<v Speaker 1>been through an experience where they where people have proven

0:14:45.596 --> 0:14:47.276
<v Speaker 1>to be a lot tougher and more resilient than they

0:14:47.276 --> 0:14:50.556
<v Speaker 1>would have imagined, and then they turn around forget that

0:14:50.956 --> 0:14:53.476
<v Speaker 1>and try the same failed experiment on the Germans. And

0:14:53.516 --> 0:14:57.076
<v Speaker 1>when confronted on this question the head of the British

0:14:57.116 --> 0:15:00.476
<v Speaker 1>Bomber Command, his answer was basically, well, I don't think

0:15:00.516 --> 0:15:03.956
<v Speaker 1>Germans are as tough as English people, which is like

0:15:05.116 --> 0:15:08.996
<v Speaker 1>such an obnoxious British thing to say. He couldn't wrap

0:15:09.196 --> 0:15:11.516
<v Speaker 1>his mind around the fact that we were dealing here

0:15:11.516 --> 0:15:15.756
<v Speaker 1>with something fundamental about human beings, which is that our

0:15:15.796 --> 0:15:21.636
<v Speaker 1>powers of courage and resilience, even foolhearty powers of courage

0:15:21.636 --> 0:15:25.596
<v Speaker 1>and resilience, are just way more considerable than we would

0:15:25.596 --> 0:15:29.156
<v Speaker 1>have imagined. We're not rational actors. Rationally, if you are

0:15:29.196 --> 0:15:32.236
<v Speaker 1>living in London during the Blitz of nineteen forty, you

0:15:32.396 --> 0:15:36.356
<v Speaker 1>should leave London? Are you kidding me? They're like, there's

0:15:36.396 --> 0:15:38.836
<v Speaker 1>just no reason for sticking around, and you have people

0:15:38.836 --> 0:15:42.836
<v Speaker 1>stick around. They're not rational. Yeah, it makes me think

0:15:42.956 --> 0:15:46.196
<v Speaker 1>of the earliest days of the pandemic. Yeah, if we

0:15:46.236 --> 0:15:48.556
<v Speaker 1>talk about the fear that I had early on and

0:15:48.596 --> 0:15:50.996
<v Speaker 1>the way that I feel now we know that those

0:15:51.036 --> 0:15:54.156
<v Speaker 1>feelings are markedly different, because, like, if you go back

0:15:54.196 --> 0:15:56.556
<v Speaker 1>to the British and everything you said about what the

0:15:56.556 --> 0:15:58.876
<v Speaker 1>British thought was going to happen to them and the

0:15:58.956 --> 0:16:02.716
<v Speaker 1>ways in which they prepared at the beginning, very similarly,

0:16:02.876 --> 0:16:04.796
<v Speaker 1>a lot of us were doing that same things at

0:16:04.836 --> 0:16:08.476
<v Speaker 1>the beginning of the pandemic. But it feels like in

0:16:08.516 --> 0:16:12.116
<v Speaker 1>this case, especially if we start looking at the COVID statistics.

0:16:12.156 --> 0:16:14.036
<v Speaker 1>So at the time of this taping, out of a

0:16:14.036 --> 0:16:18.996
<v Speaker 1>population of about three hundred twenty million Americans, yeah, over

0:16:19.076 --> 0:16:23.556
<v Speaker 1>forty million Americans have been affected by COVID nineteen and

0:16:23.716 --> 0:16:26.596
<v Speaker 1>of that over forty million, about seven hundred and twenty

0:16:26.596 --> 0:16:30.156
<v Speaker 1>thousand have died. So it's about a two percent mortality rate,

0:16:30.476 --> 0:16:33.796
<v Speaker 1>which means the majority of us have been experiencing remote

0:16:33.796 --> 0:16:37.236
<v Speaker 1>misses here. Two hundred and eighty million people are fine,

0:16:37.316 --> 0:16:38.796
<v Speaker 1>I'm one of the two hundred and eighty million. I

0:16:39.036 --> 0:16:40.316
<v Speaker 1>don't think I got it, or if I got it,

0:16:40.316 --> 0:16:43.276
<v Speaker 1>I didn't even know I had it. So like you're you,

0:16:43.276 --> 0:16:46.756
<v Speaker 1>You're right, the overwhelming number of Americans are people who

0:16:46.796 --> 0:16:52.756
<v Speaker 1>had remote misses here. Yeah, I think that. Unfortunately, because

0:16:52.756 --> 0:16:55.636
<v Speaker 1>there were so many remote misses that there was a

0:16:55.716 --> 0:16:58.476
<v Speaker 1>higher amount of preventable deaths that probably could have been

0:16:58.516 --> 0:17:01.836
<v Speaker 1>missed if the people that had remote misses had continued

0:17:01.876 --> 0:17:04.516
<v Speaker 1>the same practices. Now, I don't want this to become

0:17:04.516 --> 0:17:07.476
<v Speaker 1>a conversation of everybody getting basket to get immunizations. You know,

0:17:07.556 --> 0:17:10.956
<v Speaker 1>I understand that those are personal decisions, and I've done

0:17:10.956 --> 0:17:14.876
<v Speaker 1>both because I feel like responsible for my community. But

0:17:15.236 --> 0:17:17.356
<v Speaker 1>a lot of people haven't. And I think it's because

0:17:17.396 --> 0:17:21.156
<v Speaker 1>of this phenomenon of invulnerability. I e. COVID has come.

0:17:21.316 --> 0:17:23.556
<v Speaker 1>It did not get me, it didn't get the majority

0:17:23.556 --> 0:17:25.596
<v Speaker 1>of us. So we're good. Yeah, you don't have to

0:17:25.716 --> 0:17:29.916
<v Speaker 1>be Yes. It's funny. I think it's a perfect illustration

0:17:30.436 --> 0:17:34.236
<v Speaker 1>of what McCarty is talking about. Let's compare two actors here.

0:17:35.156 --> 0:17:38.956
<v Speaker 1>There is the person in East London in nineteen forty

0:17:39.036 --> 0:17:42.996
<v Speaker 1>joining the Blitz who has observed five people on their

0:17:43.036 --> 0:17:48.236
<v Speaker 1>street had their houses destroyed by German bombs, and you know,

0:17:48.476 --> 0:17:52.236
<v Speaker 1>five of them died, but their house is still standing

0:17:52.476 --> 0:17:56.116
<v Speaker 1>and their whole family is still alive. McCurdy would say,

0:17:56.156 --> 0:18:01.196
<v Speaker 1>is that person is a remote miss and they're like, whatever,

0:18:01.316 --> 0:18:03.676
<v Speaker 1>I'm fine, I survived, And they're the ones who are

0:18:03.716 --> 0:18:06.076
<v Speaker 1>going to the pub, and they're the ones who are

0:18:06.156 --> 0:18:08.636
<v Speaker 1>going dancing on a Saturday night, And those are the

0:18:08.676 --> 0:18:12.356
<v Speaker 1>ones who just went about business as usual. Now, that

0:18:12.476 --> 0:18:17.436
<v Speaker 1>person's response to the Blitz is probably best termed as

0:18:17.476 --> 0:18:20.316
<v Speaker 1>irrational in that they're not out of the woods. The

0:18:20.356 --> 0:18:23.476
<v Speaker 1>Germans are still coming night after night, but their psychological

0:18:23.516 --> 0:18:28.156
<v Speaker 1>interpretation of their experience is one of invulnerability. How is

0:18:28.196 --> 0:18:31.436
<v Speaker 1>that person any different from the person who declines to

0:18:31.476 --> 0:18:35.676
<v Speaker 1>get vaccinated today? I think it's exactly the same. Yeah,

0:18:35.796 --> 0:18:41.116
<v Speaker 1>only only one difference. The person joined the Blitz who

0:18:41.156 --> 0:18:46.156
<v Speaker 1>act at all, and we know whose response was I'm invulnerable,

0:18:46.196 --> 0:18:48.356
<v Speaker 1>I'm fine, I'm gonna go back to work is considered

0:18:48.396 --> 0:18:52.596
<v Speaker 1>to be heroic and a hero. The unvaccinated person today

0:18:52.956 --> 0:18:56.556
<v Speaker 1>is considered to be a social shame now for good reasons.

0:18:56.956 --> 0:19:01.036
<v Speaker 1>But it's just funny about how a different circumstances, in

0:19:01.236 --> 0:19:05.556
<v Speaker 1>different times, we have very different responses to people who

0:19:05.596 --> 0:19:09.636
<v Speaker 1>have this kind of psychological reaction of invulnerability. They cannot

0:19:09.716 --> 0:19:13.116
<v Speaker 1>be heroes or they can be chumps. So the reason

0:19:13.156 --> 0:19:14.516
<v Speaker 1>why I think that is, and you can help me

0:19:14.556 --> 0:19:16.036
<v Speaker 1>with this, but the reason why I think that is

0:19:16.036 --> 0:19:22.236
<v Speaker 1>is because bombing feels more random than avoiding COVID. Avoiding

0:19:22.276 --> 0:19:27.836
<v Speaker 1>bombing feels more random than avoiding COVID because with COVID,

0:19:27.996 --> 0:19:30.156
<v Speaker 1>there's a lot of people that can do a lot

0:19:30.236 --> 0:19:32.556
<v Speaker 1>of things, right, Like, there's studies that show that wearing

0:19:32.556 --> 0:19:35.636
<v Speaker 1>a mask helps prevent the spread of COVID. There's studies

0:19:35.636 --> 0:19:39.396
<v Speaker 1>that show that getting immunized helps prevent the spread of COVID.

0:19:39.436 --> 0:19:42.996
<v Speaker 1>There's studies that show that social distance helps prevent the

0:19:42.996 --> 0:19:45.196
<v Speaker 1>spread of COVID. All of these things that help prevent

0:19:45.196 --> 0:19:47.636
<v Speaker 1>the spread. And there's people that at every juncture have

0:19:47.676 --> 0:19:51.076
<v Speaker 1>avoided those three things and still not gotten sick. And

0:19:52.116 --> 0:19:54.156
<v Speaker 1>I think those people that are in the remote miss

0:19:54.196 --> 0:19:58.596
<v Speaker 1>category are somehow bolstering the numbers of people that feel

0:19:58.636 --> 0:20:01.836
<v Speaker 1>invulnerable in a way that's actually spreading harm in a

0:20:01.876 --> 0:20:05.116
<v Speaker 1>way that the bombing does it. Yeah, necessarily, because it's

0:20:05.156 --> 0:20:06.876
<v Speaker 1>still you could go to the pub and you could

0:20:06.916 --> 0:20:09.156
<v Speaker 1>still get bombed, even though you're not afraid, but you

0:20:09.156 --> 0:20:11.596
<v Speaker 1>could still get bombed. Yeah. The other aspect of this

0:20:11.676 --> 0:20:15.396
<v Speaker 1>is what is your social responsibility here? You could argue

0:20:15.436 --> 0:20:19.356
<v Speaker 1>that in nineteen forty during the blitz, you are actually

0:20:19.956 --> 0:20:25.596
<v Speaker 1>not reacting with panic. Is a fulfilling your social responsibility,

0:20:25.916 --> 0:20:29.196
<v Speaker 1>that it's a good thing that you behave in that

0:20:29.956 --> 0:20:33.836
<v Speaker 1>mildly irrational way because you're in the middle of a war.

0:20:33.916 --> 0:20:35.476
<v Speaker 1>You have to fight, I mean, you have to sacrifice.

0:20:36.316 --> 0:20:41.676
<v Speaker 1>Social responsibility in terms of a contagious disease is the

0:20:41.716 --> 0:20:47.756
<v Speaker 1>opposite that behaving with caution and being appropriately fearful is

0:20:47.836 --> 0:20:51.236
<v Speaker 1>part of the way that we end diseases. So you

0:20:51.356 --> 0:20:54.436
<v Speaker 1>end a war by being irrational, you end up pandemic

0:20:54.516 --> 0:20:58.956
<v Speaker 1>by being rational. I love that. Right. You can even

0:20:58.996 --> 0:21:03.356
<v Speaker 1>go further and just say that no soldier in wartime

0:21:04.476 --> 0:21:09.876
<v Speaker 1>can do their job without being irrational. It's nuts, right,

0:21:10.516 --> 0:21:13.636
<v Speaker 1>say more, Well, you can't. You're asking someone to go

0:21:13.676 --> 0:21:18.276
<v Speaker 1>out and like risk their life for some I mean

0:21:18.356 --> 0:21:21.396
<v Speaker 1>meaningful cause, but like it's still abstract to them. Like

0:21:21.516 --> 0:21:24.236
<v Speaker 1>the rational response to being asked to fight in a

0:21:24.316 --> 0:21:28.876
<v Speaker 1>war is to go crazy and get like sent to

0:21:28.996 --> 0:21:32.436
<v Speaker 1>a psychiatric hospel for the That's actually the rational response.

0:21:32.556 --> 0:21:35.836
<v Speaker 1>But people don't see that, you know, I'm glad they don't.

0:21:36.196 --> 0:21:39.756
<v Speaker 1>They go through some experience in wartime believe that they

0:21:39.756 --> 0:21:42.676
<v Speaker 1>are a in the remote miss category and that's where

0:21:42.756 --> 0:21:47.556
<v Speaker 1>courage comes from. But so then it's courage irrational. Of course,

0:21:47.596 --> 0:21:52.676
<v Speaker 1>it is Yeah, the rational thing, under any circumstances to

0:21:52.756 --> 0:21:57.396
<v Speaker 1>run knowing that I guess the question that I'm really

0:21:57.476 --> 0:21:59.996
<v Speaker 1>kind of that we're kind of like kind of circling.

0:22:01.196 --> 0:22:07.316
<v Speaker 1>Is understanding when courage is helpful, Yeah, and courage needs

0:22:07.316 --> 0:22:12.836
<v Speaker 1>to be restrict yeah, Or making it clear to people

0:22:13.276 --> 0:22:16.996
<v Speaker 1>who don't behave appropriately during a pandemic that the behavior

0:22:17.036 --> 0:22:21.356
<v Speaker 1>that they're exhibiting is not courageous. It may feelgeous or

0:22:21.516 --> 0:22:25.796
<v Speaker 1>come from the same psychological place as wartime courage, but

0:22:25.916 --> 0:22:30.876
<v Speaker 1>it's not. It's and I This has been one of

0:22:30.916 --> 0:22:35.596
<v Speaker 1>my frustrations with the messaging around things like vaccination in

0:22:35.596 --> 0:22:38.956
<v Speaker 1>this country is that it's been too much about the

0:22:39.036 --> 0:22:43.156
<v Speaker 1>self and not enough about society. The argument should be

0:22:43.276 --> 0:22:46.236
<v Speaker 1>very simple. When we say to someone you should get vaccinated.

0:22:46.556 --> 0:22:49.116
<v Speaker 1>The wrong argument is you should get vaccinated because it

0:22:49.116 --> 0:22:53.476
<v Speaker 1>could save your life. Well, most people are. They have

0:22:53.516 --> 0:22:56.236
<v Speaker 1>a remote misattitude about that. It's like saying you should

0:22:56.276 --> 0:22:57.756
<v Speaker 1>leave London because it will say their life. Now, I'm

0:22:57.756 --> 0:23:00.916
<v Speaker 1>not leaving London as my home. The right answer is

0:23:01.196 --> 0:23:05.196
<v Speaker 1>you have an obligation to other people who are more

0:23:05.276 --> 0:23:09.356
<v Speaker 1>vulnerable than you to get vaccinated. I thought, you know

0:23:09.756 --> 0:23:13.716
<v Speaker 1>things the other day that the single most powerful thing

0:23:13.756 --> 0:23:17.036
<v Speaker 1>that I read about the reason to get vaccinated were

0:23:17.156 --> 0:23:21.596
<v Speaker 1>these personal testimonies from nurses who are describing what they've

0:23:21.636 --> 0:23:26.276
<v Speaker 1>been through working in intensive care units during COVID, that

0:23:26.756 --> 0:23:29.556
<v Speaker 1>seeing people die day and day out, working in these

0:23:29.596 --> 0:23:34.356
<v Speaker 1>insane shifts, being completely burnt out. We are asking of

0:23:34.556 --> 0:23:38.476
<v Speaker 1>people who you know, at the not the bottom of

0:23:38.556 --> 0:23:41.556
<v Speaker 1>the healthcare food chain, but pretty close to it. We're

0:23:41.596 --> 0:23:47.156
<v Speaker 1>asking them to perform these unbelievably heroic acts. And if

0:23:47.156 --> 0:23:50.796
<v Speaker 1>you don't get vaccinated, you're making the life of this

0:23:50.996 --> 0:23:56.276
<v Speaker 1>group of unbelievably heroic people a whole lot harder. Why

0:23:56.276 --> 0:24:00.796
<v Speaker 1>would you do that? Right? That's the argument, Right, So

0:24:01.196 --> 0:24:04.396
<v Speaker 1>let's take it off the plane of let's acknowledge these

0:24:04.436 --> 0:24:08.956
<v Speaker 1>people feel invulnerable. Yes, you feel invulnerable. Fine, it's not

0:24:09.196 --> 0:24:14.356
<v Speaker 1>about that, though. It's about you're making someone else's life miserable,

0:24:15.316 --> 0:24:17.756
<v Speaker 1>and that's not what we do when we're in a

0:24:17.796 --> 0:24:21.276
<v Speaker 1>civilized society. Can you think of some examples of times

0:24:21.276 --> 0:24:25.116
<v Speaker 1>where community successfully went from eye to we in ways

0:24:25.196 --> 0:24:28.316
<v Speaker 1>that we can learn from in trying to do that

0:24:28.436 --> 0:24:31.796
<v Speaker 1>in this moment? Now? Yeah, well there's a bunch of examples,

0:24:31.836 --> 0:24:35.836
<v Speaker 1>but one simple one would be One of the things

0:24:35.836 --> 0:24:39.676
<v Speaker 1>that turns the corner on smoking is the introduction of

0:24:39.716 --> 0:24:43.316
<v Speaker 1>the idea of the dangers of secondhand smoke. We've been

0:24:43.316 --> 0:24:46.476
<v Speaker 1>telling the smoker for a generation that they are endangering

0:24:46.516 --> 0:24:49.676
<v Speaker 1>their own life, and we had very limited success in

0:24:49.716 --> 0:24:52.836
<v Speaker 1>getting people to stop smoking under those circumstances. And then

0:24:52.876 --> 0:24:57.036
<v Speaker 1>the conversation shift and we literally stopped talking about not

0:24:57.196 --> 0:25:01.116
<v Speaker 1>talking exclusively about the smoker, and we started talking about

0:25:01.156 --> 0:25:04.796
<v Speaker 1>the people around the smoker, and it became a matter

0:25:04.796 --> 0:25:08.316
<v Speaker 1>of collective responsibility. Right. I'm old enough to remember when

0:25:08.316 --> 0:25:10.436
<v Speaker 1>you could smoke into of an airplane. They had a

0:25:10.476 --> 0:25:13.876
<v Speaker 1>smoking section the back of an airplane. That stopped not

0:25:13.916 --> 0:25:15.636
<v Speaker 1>because we were trying to prolong the lives of the

0:25:15.636 --> 0:25:18.916
<v Speaker 1>people smoking in the back of airplanes, but because everyone said, oh,

0:25:18.956 --> 0:25:22.516
<v Speaker 1>wait a minute, what about all the non smokers. It's

0:25:22.516 --> 0:25:26.676
<v Speaker 1>about creating a safe environment and congenial environment for them.

0:25:26.756 --> 0:25:31.316
<v Speaker 1>That was a huge shift and really successful, because you know,

0:25:31.436 --> 0:25:33.396
<v Speaker 1>it was a way of reaching smokers and to say

0:25:33.436 --> 0:25:34.956
<v Speaker 1>you couldn't smoke, but you can't smoke in the back

0:25:34.996 --> 0:25:38.556
<v Speaker 1>of the airplane. They may have felt invulnerable when it

0:25:38.596 --> 0:25:41.676
<v Speaker 1>came to the individualized risks because most smokers do not

0:25:41.796 --> 0:25:44.636
<v Speaker 1>die of lung cancer a lot too, but not most

0:25:44.636 --> 0:25:46.996
<v Speaker 1>of them. Right, So it's for most people it's a

0:25:47.036 --> 0:25:51.356
<v Speaker 1>pretty remote miss category. Do you think that that messaging

0:25:51.596 --> 0:25:55.276
<v Speaker 1>is the only way to truly win the war during

0:25:55.276 --> 0:25:58.276
<v Speaker 1>this pandemic? Because again, knowing the majority of us have

0:25:58.316 --> 0:26:01.636
<v Speaker 1>experienced remote missus. But now we're all making personal decisions

0:26:01.676 --> 0:26:03.916
<v Speaker 1>as to how we're going to engage with the community

0:26:04.036 --> 0:26:06.196
<v Speaker 1>and how we're going to be protective of those around us.

0:26:07.156 --> 0:26:09.356
<v Speaker 1>So I guess the big greater question I'm asking is

0:26:09.556 --> 0:26:12.916
<v Speaker 1>how do we take this information and use it to

0:26:13.076 --> 0:26:17.636
<v Speaker 1>end the war on COVID? Yeah? We stop. And to

0:26:17.796 --> 0:26:21.276
<v Speaker 1>my mind, the great frustrating thing in public discourse in

0:26:21.276 --> 0:26:26.076
<v Speaker 1>this country around a whole series of issues is we've

0:26:26.116 --> 0:26:29.356
<v Speaker 1>fallen so in love with the language of personal freedom

0:26:29.396 --> 0:26:33.836
<v Speaker 1>and responsibility that we've forgotten the power of collective appeals

0:26:34.236 --> 0:26:37.956
<v Speaker 1>to community. We don't use that language anymore. No one

0:26:37.996 --> 0:26:41.156
<v Speaker 1>ever says, it's not about you, it's about it's about

0:26:41.196 --> 0:26:44.876
<v Speaker 1>your service to others. Right, It's like the I mean,

0:26:44.956 --> 0:26:49.676
<v Speaker 1>since we're being churchy today, the whole the whole message

0:26:50.836 --> 0:26:55.716
<v Speaker 1>of the New Testament is about, like, you're do one

0:26:55.756 --> 0:26:57.396
<v Speaker 1>too others as you would have to do it. I mean,

0:26:57.756 --> 0:26:59.556
<v Speaker 1>not even a New Testament, the Old Testament too. The

0:26:59.596 --> 0:27:02.636
<v Speaker 1>whole message is about some awareness of your place in

0:27:02.676 --> 0:27:06.916
<v Speaker 1>a community, right, It's not about you. That is the

0:27:07.036 --> 0:27:11.956
<v Speaker 1>single most powerful, you know, message in human history. And

0:27:11.956 --> 0:27:16.076
<v Speaker 1>we've like, well, suddenly get into these arguments where it's well,

0:27:16.156 --> 0:27:19.156
<v Speaker 1>one side saying well, it's my personal choice and freedom

0:27:19.276 --> 0:27:21.036
<v Speaker 1>and the other person the other side. I was saying, well,

0:27:21.036 --> 0:27:24.596
<v Speaker 1>you need to be a rational actor and stop with

0:27:24.636 --> 0:27:28.596
<v Speaker 1>the eyes already, Like enough with I I love it.

0:27:28.876 --> 0:27:30.996
<v Speaker 1>I love it, Ronald. When we get churchy, Let's get

0:27:31.076 --> 0:27:34.756
<v Speaker 1>churchy every time we do these. Yeah, don't pass with me, man,

0:27:34.796 --> 0:27:37.716
<v Speaker 1>I'll come with you with scripture every time. Yeah, I'm

0:27:37.756 --> 0:27:39.956
<v Speaker 1>the one who quit scripture, not you. I was waiting

0:27:39.956 --> 0:27:42.236
<v Speaker 1>for you to come back at me. I'm like I'm

0:27:42.276 --> 0:27:45.076
<v Speaker 1>doing I walked in the Valley or Shadow of Death.

0:27:45.996 --> 0:27:50.436
<v Speaker 1>I got crickets on your end. Malcolm, thank you so

0:27:50.516 --> 0:27:52.236
<v Speaker 1>much for being with us again. It's always a pleasure

0:27:52.236 --> 0:27:54.356
<v Speaker 1>of ue on the show. Thank you, Ronald, Always a pleasure.

0:27:59.876 --> 0:28:02.156
<v Speaker 1>Malcolm Gladwell is the author of David and Goliath and

0:28:02.196 --> 0:28:05.516
<v Speaker 1>the co founder of Pushkin Industry. He also hosts one

0:28:05.516 --> 0:28:09.636
<v Speaker 1>of our sister podcasts here at Pushkin Revisionist History available

0:28:09.676 --> 0:28:12.556
<v Speaker 1>everywhere you get podcasts, and you should check out his

0:28:12.596 --> 0:28:16.996
<v Speaker 1>new audio book, The Bomber Mafia. Solvable is produced by

0:28:17.076 --> 0:28:21.556
<v Speaker 1>Jocelyn Frank, research by David Jah, booking by Lisa Dunn.

0:28:21.956 --> 0:28:25.716
<v Speaker 1>Our managing producer is Sasha Matthias, and our executive producer

0:28:25.916 --> 0:28:29.956
<v Speaker 1>is Mia LaBelle. I'm Ronald Young Jr. Thanks for listening.