1 00:00:00,400 --> 00:00:03,120 Speaker 1: Hello, I'm Scott Suh, I'm Evan Noobie Williams, and I'm 2 00:00:03,160 --> 00:00:06,359 Speaker 1: Michael barn. This is the Bloomberg Business of Sports podcast 3 00:00:06,559 --> 00:00:09,400 Speaker 1: where we explore the big money issues in the world 4 00:00:09,400 --> 00:00:12,879 Speaker 1: of sports. And today we begin with the n c 5 00:00:13,000 --> 00:00:16,239 Speaker 1: double A and they're allowing sensors. What is this all about? Yeah, 6 00:00:16,280 --> 00:00:19,400 Speaker 1: this is a new one for college college basketball. The 7 00:00:19,480 --> 00:00:21,480 Speaker 1: n c A has granted a waiver for the Mountain 8 00:00:21,520 --> 00:00:25,000 Speaker 1: West Conference, that's the conference that includes San Diego State, Nevada, 9 00:00:25,120 --> 00:00:29,200 Speaker 1: Boise State, etcetera. Allow them to put sensors on college 10 00:00:29,200 --> 00:00:31,840 Speaker 1: basketball players during the year, men and women, and to 11 00:00:32,000 --> 00:00:35,479 Speaker 1: use those that the information gleaned from those censors. It's 12 00:00:35,479 --> 00:00:38,120 Speaker 1: a company called Shot Tracker. Use that information on the 13 00:00:38,120 --> 00:00:41,199 Speaker 1: bench during games for coaches, right, so they can implement, 14 00:00:41,240 --> 00:00:44,559 Speaker 1: you know, new new lineups. They can you know, evaluate 15 00:00:44,600 --> 00:00:47,199 Speaker 1: who's playing well, who isn't, etcetera. Using advanced metrics. This 16 00:00:47,280 --> 00:00:50,080 Speaker 1: is the stuff that's used in profession. We're just getting 17 00:00:50,120 --> 00:00:52,760 Speaker 1: to this now. It's a great question. Well, and only 18 00:00:52,760 --> 00:00:54,880 Speaker 1: certain in the Mountain West. You know what, if you're 19 00:00:54,880 --> 00:00:57,640 Speaker 1: not on the analytics train, fine, nobody's telling you have to. 20 00:00:57,920 --> 00:01:00,120 Speaker 1: It's an available tool you want to use it on 21 00:01:00,160 --> 00:01:02,480 Speaker 1: the bench, use it on the bench. This counts as 22 00:01:02,520 --> 00:01:07,319 Speaker 1: a technological revolution. College gets ridiculous, isn't Stern? David Stern, 23 00:01:07,360 --> 00:01:09,600 Speaker 1: the former NBA commissioners, an investor. He may be an 24 00:01:09,600 --> 00:01:11,679 Speaker 1: investor shotect. If he's not, he's definitely an investor in 25 00:01:11,680 --> 00:01:13,640 Speaker 1: a competitor. And and and these are again, these are companies 26 00:01:13,680 --> 00:01:16,280 Speaker 1: that you know NBA teams use these or companies that 27 00:01:16,319 --> 00:01:19,440 Speaker 1: do similar things. For cameras, Arena has cameras all over 28 00:01:19,520 --> 00:01:21,920 Speaker 1: the reft or so you can get real time analytics. Yeah. 29 00:01:21,959 --> 00:01:25,920 Speaker 1: And and most pro sports now allow an iPad on 30 00:01:25,959 --> 00:01:28,800 Speaker 1: the bench for coaches in some capacity. Baseball does it, 31 00:01:29,160 --> 00:01:31,880 Speaker 1: Basketball does it in the NFL obviously with their tablet 32 00:01:31,880 --> 00:01:34,560 Speaker 1: deal with Microsoft. Um, this is a new one for 33 00:01:34,600 --> 00:01:36,800 Speaker 1: college sports. I imagine that this is just the beginning 34 00:01:36,840 --> 00:01:39,040 Speaker 1: of a floodgate. In a couple of years, I would 35 00:01:39,040 --> 00:01:41,679 Speaker 1: think every college basketball coach in the country will have 36 00:01:41,760 --> 00:01:44,399 Speaker 1: access to all of this real time data on the 37 00:01:44,440 --> 00:01:46,480 Speaker 1: bench in real time. Well, now, why is it just 38 00:01:46,520 --> 00:01:48,640 Speaker 1: going to stop on the bench. This is eventually going 39 00:01:48,680 --> 00:01:52,920 Speaker 1: to go all over any anybody who has any access 40 00:01:52,960 --> 00:01:55,840 Speaker 1: to this data can check this out. Yeah, Ding ding 41 00:01:55,920 --> 00:01:59,200 Speaker 1: ding gambling. That's the that is the it's not in 42 00:01:59,240 --> 00:02:01,920 Speaker 1: this partnership obviously. You know the n c A is 43 00:02:01,960 --> 00:02:04,160 Speaker 1: going to be of the major sports leagues is the 44 00:02:04,160 --> 00:02:06,760 Speaker 1: one that drags its feet the hardest in terms of 45 00:02:06,800 --> 00:02:09,960 Speaker 1: embracing sports gambling. But at some point, as we're seeing 46 00:02:09,960 --> 00:02:12,799 Speaker 1: with the NFL, because they put chips in everybody's shoulder 47 00:02:12,800 --> 00:02:15,760 Speaker 1: pads and they're now going to use that data for gambling, markets, 48 00:02:15,880 --> 00:02:19,080 Speaker 1: don't ask the impact. They will not give you the data. 49 00:02:19,440 --> 00:02:23,120 Speaker 1: Having information more granular data set on where everybody is 50 00:02:23,120 --> 00:02:25,079 Speaker 1: on the court at every time, how fast they're going, 51 00:02:25,360 --> 00:02:27,960 Speaker 1: how quick they're acceleration. Is all that stuff that can 52 00:02:28,000 --> 00:02:30,239 Speaker 1: turn into data that you can then sell the operators 53 00:02:30,400 --> 00:02:32,799 Speaker 1: for sports gambling. I mean, you know, the Perfect World podcast, 54 00:02:32,800 --> 00:02:34,520 Speaker 1: what would be able to do? I mean, it's just 55 00:02:34,840 --> 00:02:36,760 Speaker 1: it's just too much. Like right now, we get on 56 00:02:36,800 --> 00:02:39,960 Speaker 1: the phone and we get our pal Vaslukucarny on the 57 00:02:39,960 --> 00:02:43,840 Speaker 1: phone and like, hey, boss, this has been your life's work. 58 00:02:44,080 --> 00:02:46,600 Speaker 1: Can you believe they're just now getting into this. He's 59 00:02:46,639 --> 00:02:49,880 Speaker 1: an entrepreneur, he was part of Courtside Ventures. He's been 60 00:02:49,919 --> 00:02:52,480 Speaker 1: into this technology for so long. He's a basketball fan. 61 00:02:52,560 --> 00:02:54,480 Speaker 1: I mean he's a super fan, He's everywhere. But just 62 00:02:54,520 --> 00:02:57,120 Speaker 1: to get his reaction out of be like, now, like, 63 00:02:57,200 --> 00:02:59,920 Speaker 1: how slow can you possibly be? It'd be fun just 64 00:03:00,040 --> 00:03:01,480 Speaker 1: I'm gonna give Hm a call later and be like, hey, 65 00:03:01,480 --> 00:03:03,400 Speaker 1: guess what we talked about and what would your reaction be? 66 00:03:03,639 --> 00:03:05,840 Speaker 1: For sure? And one other side aspect of this we 67 00:03:06,240 --> 00:03:09,120 Speaker 1: talked at length earlier this year with Angela Riggero about this. 68 00:03:09,919 --> 00:03:12,440 Speaker 1: The more data that college, especially in the college world, 69 00:03:12,480 --> 00:03:14,840 Speaker 1: the more data the college coaches have, I think, the 70 00:03:14,880 --> 00:03:19,760 Speaker 1: more thorny the privacy issue becomes between you know, information 71 00:03:19,760 --> 00:03:23,120 Speaker 1: that gets used specifically to help the team win versus 72 00:03:23,160 --> 00:03:25,840 Speaker 1: information that you know that hurts you in contract hurt 73 00:03:25,880 --> 00:03:28,320 Speaker 1: you in contract negotiations or in college you know from 74 00:03:28,360 --> 00:03:31,600 Speaker 1: a from a medical standpoint. Um, there's a whole thorny 75 00:03:31,680 --> 00:03:35,480 Speaker 1: issue that that rises up privacy wise. The more data happens, 76 00:03:35,600 --> 00:03:38,400 Speaker 1: and college is just starting to venture into that world. 77 00:03:38,600 --> 00:03:41,400 Speaker 1: Let's move on to Oakley and the NFL looks like 78 00:03:41,480 --> 00:03:44,280 Speaker 1: they walk down the aisle. What is this about? It 79 00:03:44,320 --> 00:03:46,760 Speaker 1: looks like they've walked down the aisle. Very nice. If 80 00:03:46,800 --> 00:03:49,440 Speaker 1: you've been paying attention to NFL preseason, which I know 81 00:03:49,520 --> 00:03:52,440 Speaker 1: at least seven people out there have been paying attention. 82 00:03:52,800 --> 00:03:55,000 Speaker 1: You might have seen sort of a rosy pink color 83 00:03:55,520 --> 00:03:59,440 Speaker 1: visor on some of these NML moments. Guess what, Oakley, 84 00:04:00,000 --> 00:04:03,120 Speaker 1: Guess what now? The official Guess what now? They can 85 00:04:03,120 --> 00:04:06,760 Speaker 1: do it on their sunglasses, the official NFL. So it's 86 00:04:06,800 --> 00:04:11,440 Speaker 1: a valuable logo and tie up to have and right now, 87 00:04:11,480 --> 00:04:13,880 Speaker 1: okally sees value in the NFL. Big dollars there, the 88 00:04:13,920 --> 00:04:15,520 Speaker 1: biggest in the company history. Yeah, I think that's the 89 00:04:15,520 --> 00:04:17,760 Speaker 1: biggest advertising spend the company has ever had. It's called 90 00:04:17,800 --> 00:04:20,160 Speaker 1: prism clear. By the way, it's prison clear, prism clear. 91 00:04:20,240 --> 00:04:22,839 Speaker 1: That's the that's the tint, the shade of the tint 92 00:04:22,960 --> 00:04:25,400 Speaker 1: on the on the new oak Sorry for calling it 93 00:04:25,440 --> 00:04:28,960 Speaker 1: just picky rosy. I guess sometimes, you know, maybe if 94 00:04:28,960 --> 00:04:30,720 Speaker 1: you're lost by twenty four, but you want to turn 95 00:04:30,760 --> 00:04:33,200 Speaker 1: over battle, you have a you're looking through rose colored glasses, 96 00:04:33,200 --> 00:04:40,640 Speaker 1: so there, yes, there you go. You're always looking through those. Yes, yes, 97 00:04:41,400 --> 00:04:43,800 Speaker 1: we have a lot of big lenses, but yes I do. Yeah, 98 00:04:43,800 --> 00:04:46,839 Speaker 1: it's a four year deal worth saying. I mean, the 99 00:04:46,920 --> 00:04:50,320 Speaker 1: NFL remains the giant, the behemoth, and the fact that 100 00:04:50,320 --> 00:04:53,480 Speaker 1: they're continuing to carve out, you know, new areas for 101 00:04:53,600 --> 00:04:56,880 Speaker 1: sponsors to open up, you know, big big dollar figures. Uh, 102 00:04:57,120 --> 00:04:59,760 Speaker 1: you know, never, it never fails in all seriousness. And 103 00:05:00,040 --> 00:05:01,960 Speaker 1: this is great for Oakley because I mean, my goodness, 104 00:05:02,000 --> 00:05:04,320 Speaker 1: you get the shot of the player you're gonna see, 105 00:05:05,000 --> 00:05:08,360 Speaker 1: as you said, the pinky colored glasses and you can't 106 00:05:08,440 --> 00:05:12,279 Speaker 1: miss it. So the logo. But even in sales of 107 00:05:12,680 --> 00:05:15,960 Speaker 1: perhaps now you'll have just forty nine or sunglasses Packers 108 00:05:15,960 --> 00:05:20,279 Speaker 1: sunglasses that they can now be the official supplier of 109 00:05:21,440 --> 00:05:24,000 Speaker 1: as Yeah. Sure, I guess if anybody wants that, you 110 00:05:24,040 --> 00:05:27,000 Speaker 1: can once again I will invoke the name of Wayne Fonts. 111 00:05:27,800 --> 00:05:30,000 Speaker 1: Should somebody want that, they could do it. Glad Barris 112 00:05:30,000 --> 00:05:32,840 Speaker 1: Sanders wasn't town by the way you should seem should Yeah, 113 00:05:32,920 --> 00:05:35,680 Speaker 1: he did the NFL at one Lincoln Center. Should have 114 00:05:35,720 --> 00:05:40,320 Speaker 1: hung out with Barrison. Would have been like I'd have been. 115 00:05:40,640 --> 00:05:45,360 Speaker 1: Would have been so unprofessional, Mr Sanders. Uh, let's move on. 116 00:05:45,760 --> 00:05:50,320 Speaker 1: Let's talk about football. Uh. And unfortunately, uh for a 117 00:05:50,360 --> 00:05:53,400 Speaker 1: couple of teams. Uh, they didn't quite make it, including 118 00:05:53,560 --> 00:05:56,839 Speaker 1: uh Bury FC. What happened. Yeah, it's kind of a 119 00:05:56,880 --> 00:05:59,960 Speaker 1: mess right now happening it for two of England's older 120 00:06:00,120 --> 00:06:03,480 Speaker 1: So we don't talk about second Division soccer all that much. 121 00:06:03,600 --> 00:06:06,719 Speaker 1: But in the business of sport, to have this happening, 122 00:06:06,720 --> 00:06:09,599 Speaker 1: it's worth discussing a mention. Absolutely. Yeah, So to Bury FC, 123 00:06:09,800 --> 00:06:11,920 Speaker 1: which is a hundred and thirty four year old club, 124 00:06:12,080 --> 00:06:17,960 Speaker 1: and Bolton Wanderers, which was found when I had my 125 00:06:20,760 --> 00:06:24,520 Speaker 1: you still have the scarf. Not two of English's most 126 00:06:24,520 --> 00:06:26,920 Speaker 1: famous clubs, but but two that have a tremendous amount 127 00:06:26,920 --> 00:06:30,160 Speaker 1: of tradition, both in dire financial straits this week. They 128 00:06:30,200 --> 00:06:33,880 Speaker 1: both had deadlines. Earlier this week essentially the the EFL, 129 00:06:33,960 --> 00:06:36,919 Speaker 1: the English Football League, the second division league in England, 130 00:06:37,240 --> 00:06:41,640 Speaker 1: said look fix it, sell find something, or we're kicking 131 00:06:41,640 --> 00:06:44,640 Speaker 1: you out of the league. And come deadline time, Burry 132 00:06:44,760 --> 00:06:46,880 Speaker 1: got bounced out of the league. They had a takeover 133 00:06:47,200 --> 00:06:49,280 Speaker 1: plan that was not approved or couldn't they couldn't get 134 00:06:49,279 --> 00:06:52,400 Speaker 1: it over the finish line. They got bounced. Bolton Wanderers 135 00:06:52,440 --> 00:06:55,240 Speaker 1: given you know, fourteen more days to save its membership, 136 00:06:55,839 --> 00:06:57,520 Speaker 1: so you know, they kicked that can a little bit 137 00:06:57,560 --> 00:06:59,800 Speaker 1: down the road. I think there's more optimism they are 138 00:07:00,080 --> 00:07:02,760 Speaker 1: any time you have you know, these classic franchises that 139 00:07:02,800 --> 00:07:07,400 Speaker 1: are getting before and they mean expulsion, goodbye, you're done. 140 00:07:07,480 --> 00:07:11,480 Speaker 1: I was there for the first game, I know Washington 141 00:07:11,520 --> 00:07:15,239 Speaker 1: at the top. In all serious, I mean this this 142 00:07:15,280 --> 00:07:19,560 Speaker 1: is a sad All that history now just gone in 143 00:07:19,600 --> 00:07:21,360 Speaker 1: the blink of an eye. And like you said, Scott 144 00:07:21,720 --> 00:07:24,320 Speaker 1: is the business of sports first time since nine two 145 00:07:24,320 --> 00:07:27,960 Speaker 1: when Maidstone was thrown out of thirty years so it's 146 00:07:27,960 --> 00:07:31,640 Speaker 1: been it's been some time, and you think these teams 147 00:07:31,680 --> 00:07:34,200 Speaker 1: cannot fail, especially a brand name. Even if you're a 148 00:07:34,200 --> 00:07:37,280 Speaker 1: casual soccer fan, you may not know Burry, but you're 149 00:07:37,280 --> 00:07:39,760 Speaker 1: certainly know Bolton. I mean that that was an EPL team, 150 00:07:40,000 --> 00:07:43,520 Speaker 1: but you certainly know the brand, the Bolton Wanderers. And 151 00:07:43,560 --> 00:07:45,760 Speaker 1: to think like wow, they're struggling to a point where 152 00:07:46,120 --> 00:07:49,160 Speaker 1: it's so bad where they just get thrown out of 153 00:07:49,160 --> 00:07:52,120 Speaker 1: the league. I mean, if it can happen in the end. 154 00:07:52,160 --> 00:07:54,600 Speaker 1: But remember the NBA at some point owned the New 155 00:07:54,720 --> 00:07:58,000 Speaker 1: Orleans franchise and and David stern nicks the trade of 156 00:07:58,080 --> 00:08:03,480 Speaker 1: Chris Paul. So things do happen. But imagine, just for 157 00:08:03,520 --> 00:08:06,840 Speaker 1: a moment, think of the NBA or MLB saying to 158 00:08:06,880 --> 00:08:10,000 Speaker 1: one team, well your problems are so bad, goodbye, you're out. 159 00:08:10,760 --> 00:08:13,040 Speaker 1: I mean that it's it's a sad state. I mean, 160 00:08:13,200 --> 00:08:16,520 Speaker 1: it's can can the team be revived. Let's put it 161 00:08:16,560 --> 00:08:18,640 Speaker 1: that way. I would imagine there will be a push 162 00:08:18,640 --> 00:08:20,720 Speaker 1: for It will be much easier for for Bolton if 163 00:08:20,760 --> 00:08:22,440 Speaker 1: they can stay in the league, then it will be 164 00:08:22,440 --> 00:08:24,840 Speaker 1: for Bernie, which is essentially starting back from ground zero. 165 00:08:24,840 --> 00:08:27,240 Speaker 1: Who owns But this is one of those conversations who 166 00:08:27,240 --> 00:08:30,920 Speaker 1: owns the trademarks, who owns the rights? Because there's value. 167 00:08:30,920 --> 00:08:32,520 Speaker 1: They're just like I always gay back to the New 168 00:08:32,600 --> 00:08:35,160 Speaker 1: York Cosmos, even though it's not the n A s 169 00:08:35,280 --> 00:08:37,240 Speaker 1: L and they're not playing at Giant Stadium drawing eighty 170 00:08:37,240 --> 00:08:41,120 Speaker 1: thousand regularly, there's value in the New York Cosmos brand name. 171 00:08:41,640 --> 00:08:43,520 Speaker 1: I'm still amazed by the way to this day that 172 00:08:43,600 --> 00:08:47,680 Speaker 1: the Cosmo brand name wasn't somehow part of MLS. That's true, 173 00:08:47,880 --> 00:08:51,240 Speaker 1: but it may still be the most famous US soccer brand. 174 00:08:51,640 --> 00:08:54,719 Speaker 1: You could still put Pal's face on that and still 175 00:08:55,240 --> 00:08:57,360 Speaker 1: I myself would have said Georgio Kinalia. But if you 176 00:08:57,360 --> 00:09:01,560 Speaker 1: want to say, that's fine, as the non fan would say, 177 00:09:02,760 --> 00:09:06,800 Speaker 1: Jim McKay said it that way, sports man, I remember 178 00:09:06,800 --> 00:09:09,920 Speaker 1: those days. Of course, you just mentioning my sending you 179 00:09:10,120 --> 00:09:12,920 Speaker 1: just going down my list of Cosmos. That's I'm going 180 00:09:12,960 --> 00:09:14,800 Speaker 1: to wrap this up, This is the Bloomberg Business of 181 00:09:14,840 --> 00:09:18,000 Speaker 1: Sports podcast. I'm Michael Barr, along with Scott Snick and 182 00:09:18,040 --> 00:09:20,199 Speaker 1: Evan W. W. Williams. We are here each and every Monday, 183 00:09:20,280 --> 00:09:22,439 Speaker 1: Wednesday and Thursday exploring the world of money in sports. 184 00:09:22,480 --> 00:09:23,679 Speaker 1: Trying us again at the end of the week when 185 00:09:23,720 --> 00:09:26,000 Speaker 1: we speak with Gary Stokin, CEO of the Peach Bowl, 186 00:09:26,080 --> 00:09:29,360 Speaker 1: talking about college football and great story on the little 187 00:09:29,440 --> 00:09:31,680 Speaker 1: story about Michael. Often, I mean, we know people, we 188 00:09:31,679 --> 00:09:33,680 Speaker 1: want you to listen, we love that you listen, But 189 00:09:33,800 --> 00:09:36,319 Speaker 1: how often do we say you cannot miss this story. 190 00:09:36,360 --> 00:09:38,400 Speaker 1: Do not miss it. Do not miss the story about 191 00:09:38,440 --> 00:09:40,959 Speaker 1: Michael Jordan. You're listening to Bloomberg Business with Sports on 192 00:09:40,960 --> 00:09:44,440 Speaker 1: Bloomberg Radio around the world and online wherever you get 193 00:09:44,480 --> 00:09:45,400 Speaker 1: your podcasts.