WEBVTT - Apple WWDC Kicks Off and Twitter's US Ad Sales Plunge

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<v Speaker 1>I'm inde Caroline Had.

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<v Speaker 2>We're at Bloomberg's world headquarters in New York at Ludlow.

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<v Speaker 2>He's live in company in California. Because it is Apple's WWDC.

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<v Speaker 2>This is Bloomberg Technology coming up. Full coverage of that

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<v Speaker 2>very event. As Apple prepares to debut is long await

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<v Speaker 2>to mix reality headset, and as the company nears, of

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<v Speaker 2>course a three trillion dollar market cap. Much more ahead,

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<v Speaker 2>Plus we'll get perspective on virtual and augmented reality gaming

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<v Speaker 2>in today's Venture Capital Spotlights. That's with Abba Atherton of

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<v Speaker 2>Patron and Twitter. The US AD sales plunging, we understand.

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<v Speaker 2>We'll discuss the woes facing the incoming CEO, Linda Yakarina.

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<v Speaker 1>It's her first day on the job. This is the

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<v Speaker 1>company forecast.

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<v Speaker 2>Small declines ahead, all that and so much more. First,

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<v Speaker 2>let's check in on these markets, because while is still

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<v Speaker 2>technology managing to power through some of the warriores, when

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<v Speaker 2>it comes to the macro front, we've got the services

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<v Speaker 2>data showing actually some weakness there.

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<v Speaker 1>Maybe that's actually pulling back some of the yields that

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<v Speaker 1>we see on the two year yield.

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<v Speaker 2>Maybe people thinking the FED really can't hike into this

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<v Speaker 2>sort of environment quite to the anticipation that previously done,

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<v Speaker 2>but notable outperformance of technology on top. We'll dig into

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<v Speaker 2>some of the micromovers, but NASDAC up almost half a

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<v Speaker 2>percentage point.

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<v Speaker 1>Not so though for bitcoin crypto.

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<v Speaker 2>On the downside, this risk asset not liking some of

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<v Speaker 2>the moon music around finance, of course, because it's exchange

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<v Speaker 2>worldwide for crypto. They see the SEC ayer there, the

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<v Speaker 2>SEC sewing both miinance and indeed its founder cz were

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<v Speaker 2>of by four and a half percent, so accelerating some

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<v Speaker 2>of that sell off on the back of that news.

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<v Speaker 2>Let's move on to some of the key micromovers though,

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<v Speaker 2>because look we.

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<v Speaker 1>Have got some buoyancy, certainly in Tesla stock.

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<v Speaker 2>We've just been looking all about things SpaceX, but Elon's

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<v Speaker 2>other play at one point seven percent. Some of the

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<v Speaker 2>Chinese data, the car sales looking at growth month on

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<v Speaker 2>month and significant.

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<v Speaker 1>Growth year on year.

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<v Speaker 2>After we see that Shanghai gigafactory managing to come out

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<v Speaker 2>post COVID. Meta actually on the upside, getting some rates

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<v Speaker 2>from Oppenheimer, for example, saying big bet for AI. They

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<v Speaker 2>see Meta outperforming and though the chicks so the chip

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<v Speaker 2>stocks are lagging today we're seeing the socks currently off

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<v Speaker 2>by one point two percent, so the Philadelphia se we

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<v Speaker 2>conductor Inex on the downside.

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<v Speaker 1>Basically, last time I checked.

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<v Speaker 2>Every single chip name apart from AMD was on the downside.

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<v Speaker 2>As we just see city group going negative on that

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<v Speaker 2>particular outlook.

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<v Speaker 1>But let's look at what.

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<v Speaker 2>Really we are powering in terms of the outperformance in

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<v Speaker 2>n tech today.

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<v Speaker 1>It's going to be Apple. Look at its.

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<v Speaker 2>Current market cap two point nine trillion, closing in on

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<v Speaker 2>that three trillion row once we saw it just hit,

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<v Speaker 2>but it never closed up that number back in twenty

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<v Speaker 2>twenty two, and we see it just reprise up forty

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<v Speaker 2>percent on the year to date for this particular stock.

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<v Speaker 2>And of course we want to go out to Apple's

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<v Speaker 2>at Worldwide Developers Conference or WWDC as it's known, kicking

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<v Speaker 2>off running through June ninth, and look, tech giants, long

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<v Speaker 2>awaited mixed reality headset is what we're all focused on.

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<v Speaker 2>And ed you're on the ground, give us the latest.

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<v Speaker 2>What's it feel like, what's their sense like? What's the

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<v Speaker 2>goodie bag like?

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<v Speaker 3>It feels like the biggest event for Apple in a decade? Right,

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<v Speaker 3>Mark Goerman has set out what we expect through his

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<v Speaker 3>Boomberg News reporting and Mixed reality headset. Three thousand dollars,

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<v Speaker 3>price points sixteen gigabyte RAM memory, carbon fiber, aluminum glass.

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<v Speaker 3>The question for this mixed VRAR headset is what is

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<v Speaker 3>the slate of content?

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<v Speaker 4>What are the apps that are ready to go?

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<v Speaker 3>Because the price point's interesting, not even high enough for

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<v Speaker 3>Apple to make high margin, but low enough to not

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<v Speaker 3>price them out of the market. Cara, I find this

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<v Speaker 3>dynamic so interesting. Go back to twenty fourteen when they

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<v Speaker 3>unveiled the Apple Watch in September that year. This feels

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<v Speaker 3>like the biggest move into a new category since that point,

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<v Speaker 3>a historic moment for Apple.

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<v Speaker 1>Yeah, let's look at all things Apple.

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<v Speaker 2>Let's look at all things with your guest as well ed,

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<v Speaker 2>because I mean, you're just saying, really, this is a

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<v Speaker 2>price point that's going to be high. This is sales

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<v Speaker 2>that actually isn't about margin, isn't about scale, but it's

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<v Speaker 2>about reinventing what we think of.

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<v Speaker 1>As virtual reality as AR as well. And you've got

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<v Speaker 1>the perfect guest.

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<v Speaker 3>Yeah, you asked me what it's like on the ground, Well,

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<v Speaker 3>what it's like is seeing those familiar faces, the veterans

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<v Speaker 3>of these Apple events, and one of them is Karell

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<v Speaker 3>in a Millionaisy principal analysts that creative strategies. You heard

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<v Speaker 3>my pream yeah about the mixed reality headset. What is

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<v Speaker 3>this moment in Apple's history for you?

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<v Speaker 1>I totally agree with you.

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<v Speaker 5>That is the big moment for Tink Cook is the

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<v Speaker 5>big announcement of a new era, a new market building

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<v Speaker 5>vote of everything that he has done for of a

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<v Speaker 5>company since he took over the leadership.

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<v Speaker 3>Right.

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<v Speaker 5>So, I think we are going to look at opportunity

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<v Speaker 5>in enterprise as well as opportunity more opportunity in content.

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<v Speaker 5>Those are, in my opinion, the two area where the

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<v Speaker 5>var mixed reality heads it's going to play.

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<v Speaker 3>The specifications three thousand dollars reported by Bloomberg News, sixteen

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<v Speaker 3>gigabyte rand memory.

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<v Speaker 4>You look at the materials that.

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<v Speaker 3>Used to make it, but it really seems like the

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<v Speaker 3>big question is what you can actually use it to do?

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<v Speaker 5>Yeah, And I think that's exactly the right question to

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<v Speaker 5>ask right now. To be honest with you, it doesn't

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<v Speaker 5>really matter in term of you're looking at early adopters

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<v Speaker 5>that will buy to figure out what you're going to

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<v Speaker 5>do with it, even if it's three thousand dollars. You're

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<v Speaker 5>looking at developers are looking at the opportunity to expand

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<v Speaker 5>their iOS and mac os and iPad os market, and

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<v Speaker 5>then you're going to look at time before the mass

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<v Speaker 5>market is going to be ready for it. So there's

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<v Speaker 5>a I think there's opportunity to create the ecosystem in

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<v Speaker 5>the same way as app or you talked about Watch,

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<v Speaker 5>but I think a good comparison is also the iPad,

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<v Speaker 5>where at the beginning you were using iOS apps and

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<v Speaker 5>then developers came with dedicated up. I wonder if we're

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<v Speaker 5>going to see a similar thing here.

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<v Speaker 3>I spent the morning going through the data from twenty

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<v Speaker 3>twenty two for augmented reality and VR headsets three hundred

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<v Speaker 3>thousand globally and augmented less than eight million for VR.

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<v Speaker 3>How much of the catalyst will Apple's move be for

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<v Speaker 3>what is a young product segments?

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<v Speaker 5>Everybody's going to come, right, it's the classic building and

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<v Speaker 5>they will come. Apple has done that time and time again,

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<v Speaker 5>right coming into a market that hasn't quite taken off,

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<v Speaker 5>or it was but then installed, and so they're able

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<v Speaker 5>to re energize that. I think from a developer perspective,

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<v Speaker 5>there's no question that these offer a huge opportunity and

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<v Speaker 5>others who will come to the market and see what.

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<v Speaker 1>Is available Carolina.

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<v Speaker 2>Meanwhile, the rest of the market is just completely focused

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<v Speaker 2>on artificial intelligence, it feels like, and there's a mixed

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<v Speaker 2>viewpoint here from analysts that we're getting some like web Bush,

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<v Speaker 2>I think we're going to hear a lot about AI

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<v Speaker 2>from Apple today others, while our own Mark Gumman saying

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<v Speaker 2>this is not the time or place and actually wait

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<v Speaker 2>for it in a year or so.

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<v Speaker 1>What do you make of Apple's AI play?

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<v Speaker 5>I think that Apple has been talking about AI for

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<v Speaker 5>a long time, but in a different way. You know,

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<v Speaker 5>first it was Siri, and then the talk around Siri

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<v Speaker 5>went away and became it became more about on device

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<v Speaker 5>machine learning, which is still part of AI.

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<v Speaker 1>Is what's still you need for AI?

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<v Speaker 5>Apple is in a different place compared to say a

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<v Speaker 5>Google or a Microsoft because they don't own their own

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<v Speaker 5>cloud and so they are dependent on others to run

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<v Speaker 5>big models. So they need to bring us back to

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<v Speaker 5>what is the value of artificial intelligence on my device

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<v Speaker 5>and link to that is the value of artificial intelligence

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<v Speaker 5>to me as a user? And there's I would argue,

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<v Speaker 5>no one else that knows their users as much as

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<v Speaker 5>Apple does.

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<v Speaker 2>To that end, anything that you're excited about from what

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<v Speaker 2>else will be unveiled today. We know that they'll probably

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<v Speaker 2>be having an update to on the financial offerings, and

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<v Speaker 2>it feels as though it's not a particularly pleasant place

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<v Speaker 2>to be right now if you're a fintech and seeing

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<v Speaker 2>just how much more Apple can own that space. What

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<v Speaker 2>are you thinking about in terms of the health area?

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<v Speaker 2>What excites you?

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<v Speaker 6>Yeah?

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<v Speaker 5>Yeah, Obviously this is the developer conference, so I am

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<v Speaker 5>really interested in seeing what other enhancements all of the

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<v Speaker 5>platform from watch to iPad, to iOS and map will bring.

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<v Speaker 5>But we also know that there's likely to be some

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<v Speaker 5>new macs, and I think when I think about that

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<v Speaker 5>in particular, is the opportunity that Apple is continuing to

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<v Speaker 5>have in an enterprise environment. You know, Apple never talks

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<v Speaker 5>about the enterprise business. It's always a consumer company. But

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<v Speaker 5>the reality is that they're gaining enormous share in enterprise

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<v Speaker 5>and if they are bringing to the market and MacBook

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<v Speaker 5>are fifteen inch at an aggressive price point, then the

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<v Speaker 5>share will grow strategically for them.

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<v Speaker 3>The developers love WWDC. It is for them, Watch os,

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<v Speaker 3>ten iOS, seventeen software.

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<v Speaker 4>What are you most excited about that?

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<v Speaker 5>I'm you know, I don't expect big things. I continue

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<v Speaker 5>to expect personalized care if you like, the ability of

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<v Speaker 5>really pushing especially the phone and watched to be more

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<v Speaker 5>of the health and security device we saw last year.

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<v Speaker 5>Some features those are the kind of things that I'm expecting.

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<v Speaker 5>And then it'd be interesting to see what we see

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<v Speaker 5>around messaging and FaceTime. Whether you know this this little

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<v Speaker 5>fight with Android and r CS will end this time

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<v Speaker 5>around or not.

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<v Speaker 4>Well, were you at Google Io? I was not well.

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<v Speaker 3>Reason I bring that up is at Google I they

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<v Speaker 3>reference this fight in a sort of hint, hint, way,

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<v Speaker 3>go back to the headset. I'm sorry we have to

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<v Speaker 3>mixal But those developers in the audience, what is it

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<v Speaker 3>that they'll want to hear? Because ultimately we've reported the

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<v Speaker 3>Bloomberg that actually of Core Suite apps on iPhone and

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<v Speaker 3>iPad will be available on the mixed reality headset, but

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<v Speaker 3>they will develop its next generation functionality.

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<v Speaker 5>Yeah. I think for the developers, all about the tools, right,

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<v Speaker 5>is how easy is app or going to make it

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<v Speaker 5>for them to take those up that are already available

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<v Speaker 5>just you know, regularly ported onto the to make them

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<v Speaker 5>better and to make other opportunity for them to monetize.

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<v Speaker 5>You know, how much richer is that there's experience is

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<v Speaker 5>going to be for their apps that allow them to

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<v Speaker 5>monetize more from the app.

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<v Speaker 3>Bloomberg is reporting that Apple hopes to sell nine hundred

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<v Speaker 3>thousand units of the Mixed Reality headset in year one.

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<v Speaker 3>What's your reaction to that low high?

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<v Speaker 5>You know, it's hard to tell before seeing the headset

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<v Speaker 5>and see what the value is. I think a lot

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<v Speaker 5>of it will depend on how many different things can

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<v Speaker 5>you do with it and from it, not just the

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<v Speaker 5>app perspective, but from a content perspective. We've seen Apple

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<v Speaker 5>really doubling down on sports.

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<v Speaker 2>I do think that is interesting, isn't it where this

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<v Speaker 2>makes the most sense? Ed's great reporting. Much has been

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<v Speaker 2>said about sort of the Quest three that's just been

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<v Speaker 2>coming on the mark. We understand it's going to be

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<v Speaker 2>had a well five hundred bucks versus the three thousand

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<v Speaker 2>price point that we're getting from Apple. But really where

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<v Speaker 2>the penetration needs to be felt is in the office productivity,

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<v Speaker 2>not just sort.

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<v Speaker 1>Of gaming and health. Is this going to be.

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<v Speaker 2>A productivity kind of a use case? Immediately or is

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<v Speaker 2>this ultimately just showing off that is an aspirational good

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<v Speaker 2>and you've got it.

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<v Speaker 5>I do think that there's an angle that is productivity related.

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<v Speaker 5>We obviously see Microsoft to play with Olo lens but

0:11:33.120 --> 0:11:36.480
<v Speaker 5>then walk away from it. So there's definitely an opportunity there,

0:11:36.600 --> 0:11:38.880
<v Speaker 5>and that's why I was talking about the mark earlier

0:11:38.960 --> 0:11:42.880
<v Speaker 5>that Apple is now creating that space for them in

0:11:43.040 --> 0:11:46.520
<v Speaker 5>business to be taken seriously.

0:11:46.640 --> 0:11:48.479
<v Speaker 4>I was looking at the history of WWDC.

0:11:48.840 --> 0:11:51.360
<v Speaker 3>It wasn't called that then, but nineteen eighty three at

0:11:51.360 --> 0:11:53.600
<v Speaker 3>a hotel and San Mateo was the first kind of

0:11:54.080 --> 0:11:57.120
<v Speaker 3>developers conference. What does this event mean to you when

0:11:57.160 --> 0:12:00.240
<v Speaker 3>you sit there in the audience, it's pre recorded, You

0:12:00.320 --> 0:12:04.520
<v Speaker 3>listen to it, share with us your experiences and what

0:12:04.559 --> 0:12:05.600
<v Speaker 3>you get from it.

0:12:05.640 --> 0:12:09.600
<v Speaker 5>I always remember my first one, which was after the

0:12:10.040 --> 0:12:14.120
<v Speaker 5>iPhone in two thousand and seven, and it was a

0:12:14.200 --> 0:12:19.000
<v Speaker 5>Moscone and I came out asking if the coffee was

0:12:19.080 --> 0:12:22.520
<v Speaker 5>spiked in the morning, because the buzz that you feel

0:12:23.160 --> 0:12:28.319
<v Speaker 5>is honestly something that I always compare only two Nokia

0:12:28.400 --> 0:12:32.720
<v Speaker 5>events I date myself yet rip back in. You know,

0:12:33.200 --> 0:12:38.800
<v Speaker 5>when Nokia was the leader in smartphone business, there's nothing

0:12:38.840 --> 0:12:40.000
<v Speaker 5>else quite like it.

0:12:40.840 --> 0:12:45.240
<v Speaker 2>Absolutely fascinating when it comes to all things ed Nokia

0:12:45.400 --> 0:12:48.120
<v Speaker 2>one old school viewpoint to be bringing.

0:12:48.200 --> 0:12:51.320
<v Speaker 1>But as you said, Rip and thanks so much.

0:12:51.400 --> 0:13:00.960
<v Speaker 2>Carna melanis as well, President Principal Analyst Ever Creative Strategies.

0:13:03.000 --> 0:13:05.959
<v Speaker 2>Apple touching that record high today, nearing a three trillion

0:13:06.080 --> 0:13:11.160
<v Speaker 2>dollar market capitalization. It's all ahead of the WWDC event

0:13:11.240 --> 0:13:13.200
<v Speaker 2>that's kicking off in but an hour or so's time.

0:13:13.520 --> 0:13:15.720
<v Speaker 2>Tech AI stocks, of course have been your main driver

0:13:15.800 --> 0:13:16.760
<v Speaker 2>for the markets this year.

0:13:17.120 --> 0:13:18.040
<v Speaker 1>Well, they continue to be.

0:13:18.320 --> 0:13:20.880
<v Speaker 2>Nancy does with us CEO and financial advisor at Opus

0:13:20.880 --> 0:13:25.240
<v Speaker 2>Advice First, a private wealth advisory practice of Amerorprise Financial Services.

0:13:25.559 --> 0:13:28.280
<v Speaker 2>Always great having you with us, Nanci, and we sort

0:13:28.320 --> 0:13:31.480
<v Speaker 2>of continue to run on fumes here or the fumes

0:13:31.520 --> 0:13:34.080
<v Speaker 2>reality for you when it comes to AI or indeed

0:13:34.200 --> 0:13:37.240
<v Speaker 2>big tech being a safe harbor but also a growth

0:13:37.280 --> 0:13:37.880
<v Speaker 2>play as well.

0:13:39.240 --> 0:13:41.640
<v Speaker 7>Yeah, well, you know, I'm always very excited about the

0:13:41.679 --> 0:13:44.920
<v Speaker 7>technology sector. Even when it was tanking last year, I

0:13:45.000 --> 0:13:47.880
<v Speaker 7>kept saying, how what a great opportunity it is, especially

0:13:47.920 --> 0:13:49.720
<v Speaker 7>if you're in it for the longer term, of course,

0:13:50.520 --> 0:13:53.720
<v Speaker 7>because the day to day swings can be a little daunting.

0:13:54.240 --> 0:13:57.199
<v Speaker 7>But of course, you know, technology is the way of

0:13:57.240 --> 0:14:00.880
<v Speaker 7>the world, and there's more of it coming, especially with AI,

0:14:01.160 --> 0:14:04.319
<v Speaker 7>where we're going to have another transformation of our lives

0:14:04.600 --> 0:14:08.000
<v Speaker 7>in the entire world. So it is very exciting. Indeed,

0:14:09.320 --> 0:14:12.400
<v Speaker 7>just have to have a little bit more information. There's

0:14:12.440 --> 0:14:15.000
<v Speaker 7>a lot of unknowns at this time.

0:14:15.120 --> 0:14:17.760
<v Speaker 2>There are, and it means therefore for some like cities

0:14:17.800 --> 0:14:20.960
<v Speaker 2>saying this has gone too far, we're likely to now

0:14:21.000 --> 0:14:24.760
<v Speaker 2>see a downward trajectory perhaps. And as these AI ultificion

0:14:24.800 --> 0:14:28.920
<v Speaker 2>intelligence headlines become steeped within business models, do you think

0:14:28.960 --> 0:14:32.000
<v Speaker 2>we've run up too far for what ultimately gets painted

0:14:32.040 --> 0:14:34.880
<v Speaker 2>as the clear picture of what AI does to these companies?

0:14:35.480 --> 0:14:38.400
<v Speaker 7>Well, you know, when it comes to buying stocks, the

0:14:39.000 --> 0:14:42.920
<v Speaker 7>math has to rule, and clearly the valuations. I'm sorry,

0:14:43.000 --> 0:14:45.800
<v Speaker 7>the earnings are just not living up to the valuations

0:14:46.160 --> 0:14:50.720
<v Speaker 7>at this time, and unfortunately that's what counts when you're

0:14:50.720 --> 0:14:54.080
<v Speaker 7>buying stocks. And so, yes, there's a little bit too

0:14:54.240 --> 0:14:59.120
<v Speaker 7>much excitement going on here, and that will account for

0:14:59.160 --> 0:15:02.680
<v Speaker 7>a great deal of ups and downs and significant volatility.

0:15:02.720 --> 0:15:05.840
<v Speaker 7>I mean, when you have eye popping returns of over

0:15:05.960 --> 0:15:09.720
<v Speaker 7>one hundred percent year to date and then you look

0:15:09.760 --> 0:15:12.880
<v Speaker 7>at last year and down fifty percent, those are pretty

0:15:12.880 --> 0:15:15.600
<v Speaker 7>big swings, and an investor would have to have pretty

0:15:15.600 --> 0:15:18.240
<v Speaker 7>strong stomach lining to be able to put up with that.

0:15:18.680 --> 0:15:21.440
<v Speaker 2>I mean, I'm just looking at the forward looking the

0:15:21.480 --> 0:15:25.040
<v Speaker 2>price to forward earnings on Apple currently trading it in

0:15:25.080 --> 0:15:26.400
<v Speaker 2>excess of thirty times.

0:15:26.480 --> 0:15:27.680
<v Speaker 1>This is a company that's going to.

0:15:27.640 --> 0:15:30.960
<v Speaker 2>Post actually a decline in revenue for this fiscal year.

0:15:32.080 --> 0:15:34.880
<v Speaker 2>Is though, a company that has just got that shaer

0:15:35.000 --> 0:15:35.640
<v Speaker 2>market waiting.

0:15:35.680 --> 0:15:37.480
<v Speaker 1>Can you fight against what have been.

0:15:37.360 --> 0:15:40.160
<v Speaker 2>Sort of well, many are turning them sort of the

0:15:40.240 --> 0:15:43.960
<v Speaker 2>super seven or the Magnificent seven key stocks that are

0:15:43.960 --> 0:15:45.760
<v Speaker 2>just driven the upperformance.

0:15:45.200 --> 0:15:46.920
<v Speaker 1>Across the S and p AN and DY the course

0:15:46.960 --> 0:15:48.080
<v Speaker 1>the NASDAI this year.

0:15:49.280 --> 0:15:51.480
<v Speaker 7>Well, we're still in the business of meeting clients' long

0:15:51.560 --> 0:15:53.560
<v Speaker 7>term goals, so we tend to take a little more

0:15:53.600 --> 0:15:58.360
<v Speaker 7>prudent approach and maybe buy companies there engage in AI

0:15:59.080 --> 0:16:02.680
<v Speaker 7>and all of the ex but not necessarily depends solely

0:16:02.760 --> 0:16:05.520
<v Speaker 7>on that revenue. They have to be more diversified and

0:16:05.560 --> 0:16:07.280
<v Speaker 7>have earnings and revenue from.

0:16:07.200 --> 0:16:08.480
<v Speaker 8>Other sources as well.

0:16:08.720 --> 0:16:11.480
<v Speaker 7>I think that's probably the most prudent way to enter

0:16:11.600 --> 0:16:15.720
<v Speaker 7>this arena. But for the most part, we're going to

0:16:15.720 --> 0:16:18.800
<v Speaker 7>be a bit more weight and see because we still

0:16:19.040 --> 0:16:20.920
<v Speaker 7>quite frankly, don't know the good, the bad and the

0:16:21.000 --> 0:16:23.800
<v Speaker 7>ugly of what AI has to give to us or

0:16:23.880 --> 0:16:26.080
<v Speaker 7>bring to us in the next few years.

0:16:26.200 --> 0:16:28.520
<v Speaker 2>I'm therefore the good, the bad, the ugly when it

0:16:28.520 --> 0:16:31.120
<v Speaker 2>comes to macro picture as well. Today we see services

0:16:31.160 --> 0:16:34.240
<v Speaker 2>weakening overall. We're worried about whether the Federals of Pike's

0:16:34.240 --> 0:16:36.760
<v Speaker 2>interest rates further actually is forced to start cutting them.

0:16:36.920 --> 0:16:40.840
<v Speaker 2>How does that guide you as to whether technology is

0:16:40.880 --> 0:16:42.120
<v Speaker 2>a sector as a place you want.

0:16:42.040 --> 0:16:42.280
<v Speaker 6>To be.

0:16:43.720 --> 0:16:44.000
<v Speaker 8>Well.

0:16:44.240 --> 0:16:47.120
<v Speaker 7>I do believe that the Fed will pause, just as

0:16:47.440 --> 0:16:50.840
<v Speaker 7>mister Powell indicated, and I don't believe there will be

0:16:50.880 --> 0:16:53.960
<v Speaker 7>any rate cuts at least not anytime soon and certainly

0:16:54.000 --> 0:16:57.240
<v Speaker 7>not this year. The technology is a sector that is

0:16:57.280 --> 0:17:00.479
<v Speaker 7>here to stay. I mean, this is clearly something that

0:17:00.520 --> 0:17:03.800
<v Speaker 7>we live with and is involved in every aspect.

0:17:03.400 --> 0:17:04.120
<v Speaker 8>Of our lives.

0:17:04.440 --> 0:17:07.280
<v Speaker 7>So it's not going anywhere, and in fact it's going

0:17:07.320 --> 0:17:12.359
<v Speaker 7>to evolve even more and faster. So it certainly is

0:17:12.640 --> 0:17:17.320
<v Speaker 7>the longer term outlook. But again, longer term is the emphasis,

0:17:17.680 --> 0:17:21.960
<v Speaker 7>because the day to day swings can be extremely volatile

0:17:22.440 --> 0:17:24.879
<v Speaker 7>and it's not for the faint at heart. You do

0:17:25.040 --> 0:17:28.760
<v Speaker 7>have to have it in a longer term perspective across usset.

0:17:28.760 --> 0:17:33.480
<v Speaker 2>Are you thinking long or getting into technology stocks that

0:17:33.520 --> 0:17:35.879
<v Speaker 2>of course are diversified, or is it more about the

0:17:35.920 --> 0:17:39.440
<v Speaker 2>bomb market different parts of their overall capital structure. Where

0:17:39.440 --> 0:17:41.440
<v Speaker 2>do you think is the right place to be allocating

0:17:41.440 --> 0:17:42.000
<v Speaker 2>at this moment?

0:17:42.920 --> 0:17:46.600
<v Speaker 7>Well, for the longer term, certainly technology stocks are, the

0:17:46.720 --> 0:17:51.399
<v Speaker 7>entire tech sector will be terrific. However, shorter term we

0:17:51.520 --> 0:17:54.680
<v Speaker 7>are taking a much more defensive approach and going on

0:17:55.400 --> 0:17:59.080
<v Speaker 7>the fixed income side or thee the structured note side.

0:18:00.040 --> 0:18:02.480
<v Speaker 7>I think that that can create a little bit of

0:18:02.520 --> 0:18:05.199
<v Speaker 7>an offset for all of that up and down, the

0:18:05.280 --> 0:18:09.760
<v Speaker 7>daily up and down, and the crazes and then the downfalls.

0:18:10.520 --> 0:18:13.720
<v Speaker 1>And to that point, this is a global narrative.

0:18:13.920 --> 0:18:17.240
<v Speaker 2>We've seen AI sort of take wind, whether it's in

0:18:17.359 --> 0:18:19.320
<v Speaker 2>Asian names or whether it's being traded here in the

0:18:19.359 --> 0:18:22.040
<v Speaker 2>United States, even some European ship stocks getting caught up

0:18:22.040 --> 0:18:25.800
<v Speaker 2>in it. But do you allocate primarily to the United States, Nancy?

0:18:25.880 --> 0:18:28.040
<v Speaker 2>Do you think about diversification globally.

0:18:29.359 --> 0:18:32.080
<v Speaker 8>At this time? We have stuck mostly with US.

0:18:32.640 --> 0:18:35.720
<v Speaker 7>We have not ventured into outside of the US too

0:18:35.800 --> 0:18:40.040
<v Speaker 7>much as of yet. I don't believe the valuations there

0:18:40.320 --> 0:18:45.280
<v Speaker 7>are going to be as profitable as US. There's many,

0:18:45.320 --> 0:18:48.399
<v Speaker 7>many more problems outside the US than what we have here.

0:18:48.920 --> 0:18:52.800
<v Speaker 7>And also the currency exchange plays a very big part

0:18:52.840 --> 0:18:56.240
<v Speaker 7>of it still unfortunately, and when the dollar is still

0:18:56.280 --> 0:19:01.080
<v Speaker 7>this strong, it's very hard to bring alpha into the

0:19:01.440 --> 0:19:02.879
<v Speaker 7>portfolio of investors.

0:19:03.040 --> 0:19:05.080
<v Speaker 2>How many of your private wealth clients are still interested

0:19:05.119 --> 0:19:05.600
<v Speaker 2>in crypto?

0:19:06.960 --> 0:19:09.840
<v Speaker 8>Well, all of them are? They all are.

0:19:10.119 --> 0:19:12.960
<v Speaker 7>They all ask questions about it, But I'm fascinated by

0:19:13.240 --> 0:19:14.720
<v Speaker 7>how little they actually.

0:19:14.359 --> 0:19:15.640
<v Speaker 8>Know about it.

0:19:15.400 --> 0:19:21.480
<v Speaker 7>It's fascinating, and I think every new craze or every

0:19:21.520 --> 0:19:27.640
<v Speaker 7>new headline jujuor really indicates how little people actually know

0:19:28.000 --> 0:19:32.280
<v Speaker 7>about what everybody's jumping into. And then that's pretty fearful,

0:19:32.400 --> 0:19:34.520
<v Speaker 7>in my opinion, we have to be very fearful when

0:19:34.560 --> 0:19:35.160
<v Speaker 7>that happens.

0:19:35.440 --> 0:19:37.840
<v Speaker 2>Nancying great test in time with the Nazi David of

0:19:37.840 --> 0:19:38.760
<v Speaker 2>America Price.

0:19:38.720 --> 0:19:39.200
<v Speaker 1>We thank you me.

0:19:39.240 --> 0:19:41.480
<v Speaker 2>While coming up, look, we're going to be discussing steps

0:19:41.520 --> 0:19:44.040
<v Speaker 2>of Microsoft is currently taking to get through at sixty

0:19:44.080 --> 0:19:47.320
<v Speaker 2>nine billion dollar takeover of Activision Blizzard as in Talking Tech.

0:19:47.560 --> 0:19:49.280
<v Speaker 1>But we just talked about it with Nancy. Let's get

0:19:49.280 --> 0:19:51.600
<v Speaker 1>back to it. Crypto. What don't we know? What do

0:19:51.640 --> 0:19:51.879
<v Speaker 1>we know?

0:19:51.960 --> 0:19:54.200
<v Speaker 2>What we do understand that the US sec is filing

0:19:54.280 --> 0:19:57.359
<v Speaker 2>charges against finance. That's certainly leading perhaps some of the

0:19:57.400 --> 0:20:01.720
<v Speaker 2>negative feeling and sentiment around the OG today. We're currently

0:20:01.760 --> 0:20:04.160
<v Speaker 2>off by five and almost quarter of percent, let's call

0:20:04.200 --> 0:20:06.760
<v Speaker 2>it for bitcoin. At the moment, Wall Street's main regulator

0:20:06.760 --> 0:20:10.160
<v Speaker 2>accusing Binance An Indy its chief executive officer, that's cz

0:20:10.560 --> 0:20:13.800
<v Speaker 2>of breaking US securities rules. It's a major escalation in

0:20:13.800 --> 0:20:16.320
<v Speaker 2>those legal woes that continue to face what is the

0:20:16.320 --> 0:20:18.320
<v Speaker 2>global biggest crypto exchange.

0:20:18.480 --> 0:20:36.320
<v Speaker 1>This is a bloomberg time now for Talking tech.

0:20:36.320 --> 0:20:39.639
<v Speaker 2>First Up India's by Jews is looking to IPOs tutoring

0:20:39.760 --> 0:20:42.480
<v Speaker 2>unit next year as the education technology company is seeking

0:20:42.480 --> 0:20:45.080
<v Speaker 2>to shore up much needed cash. The initial public offering

0:20:45.119 --> 0:20:47.000
<v Speaker 2>of the unit it's said to take place in the

0:20:47.040 --> 0:20:50.400
<v Speaker 2>middle of next year. By Jus said Monday in a statement. Meanwhile,

0:20:50.600 --> 0:20:53.040
<v Speaker 2>in the most valuable startup that's what it is, it's

0:20:53.080 --> 0:20:55.359
<v Speaker 2>planning to make a quarterly interest payment of about forty

0:20:55.440 --> 0:20:57.280
<v Speaker 2>million dollars on a loan that has really been at

0:20:57.280 --> 0:21:00.360
<v Speaker 2>the center of the firm's financial troubles. Meanwhile, to look

0:21:00.359 --> 0:21:03.520
<v Speaker 2>abroad and look at Beijing's ban and Micron, it continues

0:21:03.520 --> 0:21:06.960
<v Speaker 2>to attract calls for retaliation from Washington. GOP lawmakers have

0:21:07.040 --> 0:21:10.720
<v Speaker 2>asked Commerce Secretary Junia Romando to counter China's ban by

0:21:10.720 --> 0:21:13.080
<v Speaker 2>sanctioning a Chinese semiconductor company.

0:21:12.920 --> 0:21:13.960
<v Speaker 1>Chang Shin Memory.

0:21:14.160 --> 0:21:17.639
<v Speaker 2>The lawmakers are also urging Romando to work with Tokyo

0:21:17.680 --> 0:21:20.600
<v Speaker 2>and Seol to ensure that they don't take advantage of

0:21:20.640 --> 0:21:21.880
<v Speaker 2>the market share left by.

0:21:21.920 --> 0:21:23.400
<v Speaker 1>China's Micron blockade.

0:21:23.640 --> 0:21:26.800
<v Speaker 2>Plus, let's look at an up update in Microsoft's sixty

0:21:26.880 --> 0:21:29.040
<v Speaker 2>nine billion dollar takeover Activision Blizzard.

0:21:29.119 --> 0:21:31.080
<v Speaker 1>Microsoft's president Brad Smith, he's actually going to.

0:21:31.000 --> 0:21:33.680
<v Speaker 2>Be meeting with UK Chancellor Jeremy Hunt that's next week,

0:21:33.720 --> 0:21:36.520
<v Speaker 2>to really voice its frustration over the decision by Britain's

0:21:36.520 --> 0:21:39.959
<v Speaker 2>competition regulator to block that takeover. Smith is expected to

0:21:40.040 --> 0:21:43.280
<v Speaker 2>point to the benefits of the acquisition, for example, for gamers,

0:21:43.400 --> 0:21:46.560
<v Speaker 2>a pushback against the move that blot the industry's largest merger,

0:21:46.600 --> 0:21:49.280
<v Speaker 2>and a decision that will kind of soon play out

0:21:49.520 --> 0:21:52.240
<v Speaker 2>in the special UK Antitrust Court.

0:21:59.280 --> 0:22:02.080
<v Speaker 1>Welcome back to their technology. I'm karenin Hide in New York.

0:22:02.080 --> 0:22:02.600
<v Speaker 1>We want to get a.

0:22:02.760 --> 0:22:06.080
<v Speaker 2>Quick check on these markets on the important day of WWDC.

0:22:06.400 --> 0:22:08.480
<v Speaker 2>Then as that trades high because Apple pushes on higher

0:22:08.560 --> 0:22:10.359
<v Speaker 2>up sevent tens of percent then as like one hundred.

0:22:10.520 --> 0:22:12.479
<v Speaker 2>The big tech juggernaut is what I focus in on.

0:22:12.680 --> 0:22:14.520
<v Speaker 1>Even as we see perhaps some muted.

0:22:14.280 --> 0:22:16.400
<v Speaker 2>Trading in the rest of the day and the rest

0:22:16.440 --> 0:22:18.600
<v Speaker 2>of the benchmarks, we're worried more about some of the

0:22:18.640 --> 0:22:21.280
<v Speaker 2>macro picture coming in terms of services on the decline.

0:22:21.320 --> 0:22:23.080
<v Speaker 2>We saw New York CREWD actually up one and a

0:22:23.119 --> 0:22:25.800
<v Speaker 2>half percent, interesting moves coming from OPEC plus actually a

0:22:25.960 --> 0:22:28.960
<v Speaker 2>cut to production from Saudi Arabia. Up goes oil, but

0:22:29.040 --> 0:22:31.760
<v Speaker 2>pulling off of those highs as well. Bitcoin under pressure

0:22:31.760 --> 0:22:34.440
<v Speaker 2>after we see the SEC take steps against cz the

0:22:34.480 --> 0:22:37.920
<v Speaker 2>founder of b Finance and indeed against finance itself or

0:22:37.920 --> 0:22:40.600
<v Speaker 2>off by five percent. Just the moon music changing on

0:22:40.640 --> 0:22:42.280
<v Speaker 2>that particular risk asset and it's moving on.

0:22:42.280 --> 0:22:43.840
<v Speaker 1>And look at some of the individual.

0:22:43.359 --> 0:22:46.520
<v Speaker 2>Movers though, So those forever to chemicals that were so

0:22:47.720 --> 0:22:49.680
<v Speaker 2>affecting three M, we understand there's going to be a

0:22:49.720 --> 0:22:52.800
<v Speaker 2>postponement to that particular trial. Maybe some sort of deal

0:22:52.840 --> 0:22:55.960
<v Speaker 2>can be struck, a global deal on how to basically

0:22:56.000 --> 0:22:58.679
<v Speaker 2>settle on what is These forever chemicals are concerned that

0:22:58.720 --> 0:23:01.720
<v Speaker 2>it's indeed affecting supplies down two point six percent from

0:23:01.760 --> 0:23:04.639
<v Speaker 2>three M but power Auto networks managing to power ahead

0:23:04.680 --> 0:23:06.639
<v Speaker 2>on the day. Why because they're getting included in the

0:23:06.680 --> 0:23:08.639
<v Speaker 2>S and P five hundred. So we're up almost five percent.

0:23:08.680 --> 0:23:11.040
<v Speaker 2>We understanding on the change in those benchmarks. But as

0:23:11.040 --> 0:23:13.680
<v Speaker 2>we say, today is a notable day because it is

0:23:13.840 --> 0:23:17.440
<v Speaker 2>WWDC all about developers, all about Apple, all about well,

0:23:17.520 --> 0:23:19.320
<v Speaker 2>the changing of the guard is to a new kind

0:23:19.359 --> 0:23:22.000
<v Speaker 2>of product. We're up almost two percent on Apple. We're

0:23:22.040 --> 0:23:24.600
<v Speaker 2>near two point nine trillion dollars basically in terms of

0:23:24.920 --> 0:23:28.520
<v Speaker 2>market capitalization, record high in the share price ed can

0:23:28.560 --> 0:23:30.280
<v Speaker 2>we hold onto it? And you're in covera Tino and

0:23:30.320 --> 0:23:32.320
<v Speaker 2>it feels as though the energy is there, The excitement

0:23:32.400 --> 0:23:32.960
<v Speaker 2>must be brewing.

0:23:33.240 --> 0:23:35.320
<v Speaker 3>Yeah, it depends if we get what we're expecting, a

0:23:35.400 --> 0:23:39.600
<v Speaker 3>three thousand dollars mixed reality headset mix because outward facing

0:23:39.680 --> 0:23:43.760
<v Speaker 3>cameras give us the augmented reality functionality through video feed

0:23:43.800 --> 0:23:47.600
<v Speaker 3>through next generation screen giving us the virtual reality component.

0:23:47.800 --> 0:23:51.920
<v Speaker 3>A mix of carbon, fiber, aluminum and glass, sixteen gigabytes

0:23:52.160 --> 0:23:54.920
<v Speaker 3>of memory. Mark German and of Bloomberg News is reporting

0:23:54.960 --> 0:23:57.679
<v Speaker 3>it's going to be able to carry the core suite

0:23:57.680 --> 0:24:00.600
<v Speaker 3>of apps that you and I know from I on

0:24:00.720 --> 0:24:03.800
<v Speaker 3>iPhone and iPad. What's really interesting, though, the question is

0:24:03.840 --> 0:24:05.679
<v Speaker 3>on the killer app, what is going to be that

0:24:05.680 --> 0:24:08.400
<v Speaker 3>big thing that justifies a three thousand dollars price point

0:24:08.400 --> 0:24:12.160
<v Speaker 3>of functionality? Interesting the work that Mark's reported around fitness

0:24:12.160 --> 0:24:14.760
<v Speaker 3>and tech. You and I big health tech users. Can

0:24:14.800 --> 0:24:18.120
<v Speaker 3>you imagine working out caro using a mixed reality headset?

0:24:18.320 --> 0:24:21.119
<v Speaker 2>And that's the point is the stumbling blocks that basically

0:24:21.119 --> 0:24:22.919
<v Speaker 2>these headsets have had is that they kind of make

0:24:22.960 --> 0:24:23.720
<v Speaker 2>you feel a bit sick.

0:24:23.720 --> 0:24:24.639
<v Speaker 1>They're just too heavy.

0:24:24.680 --> 0:24:27.040
<v Speaker 2>It's why in many ways this has been delayed and

0:24:27.359 --> 0:24:30.240
<v Speaker 2>a different vision from what Tim Cook first had for

0:24:30.320 --> 0:24:32.200
<v Speaker 2>the product, which was going to be far like to wait,

0:24:32.280 --> 0:24:33.720
<v Speaker 2>far easier to wear throughout the day.

0:24:34.200 --> 0:24:36.480
<v Speaker 3>Well, what's really interesting is that we think that this

0:24:36.640 --> 0:24:39.560
<v Speaker 3>mixed reality headset will be akin to something like ski goggles, right,

0:24:39.760 --> 0:24:42.000
<v Speaker 3>but it means there's no space for glasses. Where is

0:24:42.040 --> 0:24:44.320
<v Speaker 3>like myself, Oh, I got my spare contact lenses in

0:24:44.359 --> 0:24:46.800
<v Speaker 3>my bag just in case. But you know, I think

0:24:46.840 --> 0:24:49.320
<v Speaker 3>the other big question is let's remember what Apple WWDC

0:24:49.520 --> 0:24:53.320
<v Speaker 3>is right, Worldwide Developers Conference, big emphasis on software. A

0:24:53.320 --> 0:24:55.720
<v Speaker 3>big part of that audience will be building the next

0:24:55.720 --> 0:24:59.159
<v Speaker 3>generation of functionality for mixed reality headsets this one, but

0:24:59.240 --> 0:25:01.600
<v Speaker 3>also the more Ford of all future generations. Going to

0:25:01.600 --> 0:25:03.919
<v Speaker 3>get some interesting updates on OS as well, not just

0:25:04.000 --> 0:25:07.040
<v Speaker 3>on mac and iOS, but watchOS ten is something we

0:25:07.040 --> 0:25:10.240
<v Speaker 3>think is coming. According to Mark German's reporting, Yeah.

0:25:10.320 --> 0:25:13.679
<v Speaker 2>Still a lot to be talked about, particularly the Max

0:25:13.760 --> 0:25:15.040
<v Speaker 2>as well. We think are going to be a lot

0:25:15.040 --> 0:25:17.280
<v Speaker 2>of time dedicated there. We're pleased to have Ed joining

0:25:17.359 --> 0:25:17.840
<v Speaker 2>us right now.

0:25:17.840 --> 0:25:18.640
<v Speaker 1>We are so global.

0:25:18.680 --> 0:25:21.480
<v Speaker 2>I'm here in New York, you're there, well covered in California,

0:25:21.480 --> 0:25:23.160
<v Speaker 2>and right now very long is with us.

0:25:23.280 --> 0:25:24.360
<v Speaker 1>He's joining the conversation.

0:25:24.400 --> 0:25:27.119
<v Speaker 2>Who sat there in Taipei late at night joining us

0:25:27.119 --> 0:25:29.840
<v Speaker 2>principal analyst and founeral Constellation Research. You could a turn

0:25:29.880 --> 0:25:32.520
<v Speaker 2>of thirty dollars price target, I believe on Apple. You

0:25:32.640 --> 0:25:36.359
<v Speaker 2>feel is vr AR. Is this an area that Apple's

0:25:36.400 --> 0:25:39.200
<v Speaker 2>just going to dominate and make it well the product

0:25:39.320 --> 0:25:41.560
<v Speaker 2>and the ecosystem We've all been waiting.

0:25:41.280 --> 0:25:44.240
<v Speaker 6>For, you know, we've actually waited almost twelve to thirteen

0:25:44.280 --> 0:25:46.560
<v Speaker 6>years for this. It started with the first acquisition of

0:25:46.640 --> 0:25:49.040
<v Speaker 6>Mattio by Apple, which was one of the leaders in

0:25:49.080 --> 0:25:52.040
<v Speaker 6>augmented reality and virtual reality. And so when you read

0:25:52.080 --> 0:25:55.000
<v Speaker 6>into the code New World's theme, they've been cryptic about

0:25:55.040 --> 0:25:57.320
<v Speaker 6>the future worlds in a mixed reality world, and this

0:25:57.440 --> 0:25:59.560
<v Speaker 6>is probably the start of what we're going to see

0:25:59.600 --> 0:26:02.040
<v Speaker 6>that move from two D to three D, they move

0:26:02.119 --> 0:26:05.840
<v Speaker 6>from typing to gestures and eye tracking. It can actually

0:26:05.960 --> 0:26:08.400
<v Speaker 6>change where we go, but we're still at the very beginning.

0:26:08.640 --> 0:26:11.120
<v Speaker 6>But it's a big market cap that we're looking at here.

0:26:11.240 --> 0:26:13.560
<v Speaker 6>We're looking at about four hundred and fifty one billion

0:26:13.840 --> 0:26:16.760
<v Speaker 6>by twenty thirty with a kager thirty seven point two

0:26:16.760 --> 0:26:19.200
<v Speaker 6>percent that are about to head there. But the real

0:26:19.240 --> 0:26:21.879
<v Speaker 6>thing is how do we take device plus content plus

0:26:21.920 --> 0:26:25.200
<v Speaker 6>distribution networks to get there? And that's where Apple will

0:26:25.200 --> 0:26:26.159
<v Speaker 6>have the magic sauce.

0:26:26.960 --> 0:26:30.959
<v Speaker 3>Ray Bloomberg's reporting that Apple intends to sell nine hundred

0:26:31.000 --> 0:26:34.120
<v Speaker 3>thousand units of the mixed reality headset in year one.

0:26:34.359 --> 0:26:37.560
<v Speaker 3>What does that tell you about their confidence for uptake

0:26:37.600 --> 0:26:39.119
<v Speaker 3>and demand at that price point.

0:26:41.000 --> 0:26:42.960
<v Speaker 6>I think that's a price point that's not for the

0:26:43.000 --> 0:26:46.200
<v Speaker 6>mass market, but a price point that's designed for the experts,

0:26:46.359 --> 0:26:49.159
<v Speaker 6>the developers, and the content creators that are dying to

0:26:49.160 --> 0:26:52.119
<v Speaker 6>get their hands on something to make this metaverse world

0:26:52.160 --> 0:26:55.480
<v Speaker 6>work and make that move from X reality augmented reality

0:26:55.680 --> 0:26:57.600
<v Speaker 6>to where they can get to a point where we

0:26:57.640 --> 0:26:59.880
<v Speaker 6>can actually see apps for both the B to B

0:27:00.040 --> 0:27:02.320
<v Speaker 6>mart and the B two C market, And I think

0:27:02.359 --> 0:27:05.160
<v Speaker 6>that's what they're counting on. But that number itself, nine

0:27:05.240 --> 0:27:08.040
<v Speaker 6>hundred thousand is still a pretty big number, which means

0:27:08.040 --> 0:27:10.720
<v Speaker 6>that they've gotten their manufacturing capacity to be able to

0:27:10.760 --> 0:27:12.160
<v Speaker 6>do that. So I'm going to be curious to see

0:27:12.160 --> 0:27:13.280
<v Speaker 6>how they put this all together.

0:27:13.600 --> 0:27:15.919
<v Speaker 1>Yeah, I mean, you're sat there in Taipei at the moment.

0:27:16.720 --> 0:27:19.959
<v Speaker 2>Is this a supply chain question that has to depend

0:27:20.000 --> 0:27:20.960
<v Speaker 2>on China at the moment.

0:27:21.240 --> 0:27:23.840
<v Speaker 6>Actually, there's a supply chain question that's going to happen

0:27:23.840 --> 0:27:26.560
<v Speaker 6>on multiple forces for where you actually get the glass,

0:27:26.640 --> 0:27:29.879
<v Speaker 6>the lead, all the stuff here Taipei, Taiwan, as you

0:27:29.920 --> 0:27:32.840
<v Speaker 6>know as one of the leaders in providing supplies to

0:27:33.280 --> 0:27:35.760
<v Speaker 6>Apple from a various number of companies from fox Con

0:27:35.800 --> 0:27:38.919
<v Speaker 6>down Line to the L two L three suppliers and

0:27:39.119 --> 0:27:42.359
<v Speaker 6>having conversations with them over the past few weeks and

0:27:42.640 --> 0:27:45.280
<v Speaker 6>over the weekend, it sounds like the supply chains are

0:27:45.280 --> 0:27:47.439
<v Speaker 6>getting ready to ramp up for a very very different

0:27:47.480 --> 0:27:48.240
<v Speaker 6>type of approach.

0:27:48.840 --> 0:27:51.240
<v Speaker 2>Yeah, I really think that we're focusing in on supply chain,

0:27:51.240 --> 0:27:53.120
<v Speaker 2>We're focusing in on actually.

0:27:52.920 --> 0:27:53.520
<v Speaker 1>Ed as well.

0:27:53.560 --> 0:27:56.399
<v Speaker 2>When this becomes available, we're going to be talking about it,

0:27:56.480 --> 0:27:57.400
<v Speaker 2>hearing a price point.

0:27:57.480 --> 0:27:59.200
<v Speaker 1>Right, When will it go on sale?

0:27:59.600 --> 0:27:59.800
<v Speaker 4>Yeah?

0:28:00.200 --> 0:28:02.119
<v Speaker 3>You and I had that Twitter space is Friday with

0:28:02.119 --> 0:28:04.240
<v Speaker 3>Mark German, right, And that was such a big question

0:28:04.359 --> 0:28:07.400
<v Speaker 3>for so much of the audience. What Bloomberg's reported is

0:28:07.440 --> 0:28:10.080
<v Speaker 3>that A, this is a product that's been delayed several times,

0:28:10.080 --> 0:28:12.679
<v Speaker 3>Apple would hope to unveil it much sooner. Could we

0:28:12.720 --> 0:28:15.760
<v Speaker 3>see this in December, for example? And what the roadmap

0:28:15.840 --> 0:28:19.520
<v Speaker 3>is for shipping. I find Ray's answer on nine hundred

0:28:19.560 --> 0:28:22.000
<v Speaker 3>thousand being good evidence that they've got their supply chain

0:28:22.040 --> 0:28:25.760
<v Speaker 3>together really interesting. My question to you, Ray is how

0:28:25.840 --> 0:28:27.760
<v Speaker 3>quickly do they need to move on to a lower

0:28:27.840 --> 0:28:33.080
<v Speaker 3>price point model in order to give this segment some momentum.

0:28:33.200 --> 0:28:35.199
<v Speaker 6>Yeah, that's a great question, and I believe that's going

0:28:35.280 --> 0:28:37.920
<v Speaker 6>to be something in the next twelve to eighteen months. Right.

0:28:37.960 --> 0:28:40.000
<v Speaker 6>You've got to get the content in place, you've got

0:28:40.000 --> 0:28:42.360
<v Speaker 6>to get the developers and managing what's next, and they've

0:28:42.360 --> 0:28:45.160
<v Speaker 6>got to get another iteration to what their new operating

0:28:45.200 --> 0:28:48.080
<v Speaker 6>system is for whatever this headset will be called. And

0:28:48.120 --> 0:28:50.520
<v Speaker 6>so whatever that OS is going to be is really

0:28:50.520 --> 0:28:52.400
<v Speaker 6>how we're going to figure out where we get to

0:28:52.720 --> 0:28:55.880
<v Speaker 6>in terms of the right type of content, the right mix,

0:28:55.960 --> 0:28:58.080
<v Speaker 6>the right type of use cases. I believe they've got

0:28:58.080 --> 0:28:59.800
<v Speaker 6>a sense of what those use cases and scenarios are

0:29:00.080 --> 0:29:02.840
<v Speaker 6>on the enterprise side as well as on the consumer side,

0:29:02.880 --> 0:29:05.000
<v Speaker 6>and that's what makes us exciting, and of course that's

0:29:05.040 --> 0:29:06.920
<v Speaker 6>what makes WWDC exciting.

0:29:07.520 --> 0:29:10.400
<v Speaker 3>Ray I reported earlier this year that the real reason

0:29:10.480 --> 0:29:15.120
<v Speaker 3>Meta cut prices on questpro was because the enterprise demand

0:29:15.280 --> 0:29:19.120
<v Speaker 3>just wasn't there. There was no appetite to bring a

0:29:19.200 --> 0:29:21.880
<v Speaker 3>higher end headset into the workspace. Do you think Apple

0:29:21.920 --> 0:29:23.080
<v Speaker 3>can crack that problem?

0:29:23.400 --> 0:29:25.640
<v Speaker 6>We definitely think so, and I think the use cases

0:29:25.680 --> 0:29:28.400
<v Speaker 6>around field service have been important. I think the use

0:29:28.440 --> 0:29:31.840
<v Speaker 6>cases around training, the use cases around B to B interviews,

0:29:32.320 --> 0:29:35.800
<v Speaker 6>the use cases that are happening around helping people on board,

0:29:36.040 --> 0:29:38.840
<v Speaker 6>those all real use cases. But at the price point

0:29:38.920 --> 0:29:41.200
<v Speaker 6>that Metal was putting it at, and the lack of

0:29:41.280 --> 0:29:44.320
<v Speaker 6>content and the lack of developer interest, I think that

0:29:44.480 --> 0:29:46.400
<v Speaker 6>was the challenge and I think that's where Apple may

0:29:46.440 --> 0:29:49.600
<v Speaker 6>crack this, especially when they talk about coding new worlds.

0:29:49.760 --> 0:29:51.480
<v Speaker 6>I think your listener to see the updates. When we

0:29:51.520 --> 0:29:54.040
<v Speaker 6>look at air Kid seven and Reality Kit two, they're

0:29:54.080 --> 0:29:55.959
<v Speaker 6>going to show some of those updates that actually will

0:29:55.960 --> 0:29:59.520
<v Speaker 6>help you understand how they're evolving. And of course, if

0:29:59.560 --> 0:30:01.760
<v Speaker 6>you think of this is the unifying force of bringing

0:30:01.760 --> 0:30:04.200
<v Speaker 6>all of Apple's os is together, this could be the

0:30:04.200 --> 0:30:08.000
<v Speaker 6>first step where we see iOS, iPad os, tvOS, watchOS

0:30:08.240 --> 0:30:10.440
<v Speaker 6>maybe come together. And I think that would be the

0:30:10.440 --> 0:30:14.040
<v Speaker 6>interesting development to see the software platforms all unify against

0:30:14.120 --> 0:30:15.200
<v Speaker 6>this new medium.

0:30:15.120 --> 0:30:17.760
<v Speaker 2>Kind of a power of the ecosystem. Ultimately, Ray and

0:30:17.800 --> 0:30:21.400
<v Speaker 2>I'm interested in your take of what is an elephant

0:30:21.400 --> 0:30:23.800
<v Speaker 2>in the room, because every other company is talking about

0:30:23.800 --> 0:30:26.240
<v Speaker 2>it every earning call and.

0:30:26.160 --> 0:30:28.280
<v Speaker 1>Statement had it artificial intelligence.

0:30:28.640 --> 0:30:31.440
<v Speaker 2>Do you think Apple's going to go their talking much

0:30:31.480 --> 0:30:34.160
<v Speaker 2>because ultimately it's sort of already thought that the market

0:30:34.240 --> 0:30:37.000
<v Speaker 2>understood its power in that area, in that arena.

0:30:37.320 --> 0:30:39.640
<v Speaker 6>Well, living in Coupertino, California, I can tell you that

0:30:39.720 --> 0:30:42.920
<v Speaker 6>they are definitely wrapping up on AIML team members. They've

0:30:42.920 --> 0:30:45.880
<v Speaker 6>been definitely wrapping up on AI engines engineers. But this

0:30:45.920 --> 0:30:48.160
<v Speaker 6>has been going on for the last five years. So

0:30:48.240 --> 0:30:50.719
<v Speaker 6>for Apple, AI isn't like oh, cool, shiny new object,

0:30:50.960 --> 0:30:53.960
<v Speaker 6>you know, It's more like AI is embedded in almost

0:30:54.040 --> 0:30:56.400
<v Speaker 6>everything we do. And by the way, here are the

0:30:56.400 --> 0:30:59.080
<v Speaker 6>applications that makes your life better. And I think that's

0:30:59.120 --> 0:31:02.760
<v Speaker 6>the difference between Apple talks about AI versus this little

0:31:02.800 --> 0:31:05.760
<v Speaker 6>weird battle between Microsoft and Google trying to outdo each

0:31:05.760 --> 0:31:06.720
<v Speaker 6>other on the AI.

0:31:06.600 --> 0:31:10.560
<v Speaker 1>Wars, little weird battle that we love to talk about.

0:31:10.640 --> 0:31:12.440
<v Speaker 1>Ray Wang, great to have some time with you.

0:31:12.520 --> 0:31:14.640
<v Speaker 2>Thanks for staying up late, principal analyst and founder at

0:31:14.640 --> 0:31:19.760
<v Speaker 2>Constellation Research. And really just keep on banging that drum

0:31:19.800 --> 0:31:22.360
<v Speaker 2>over there in Kubertina, California. He's going to be much

0:31:22.360 --> 0:31:24.600
<v Speaker 2>more coming up from him at any moment. Meanwhile, coming up,

0:31:24.640 --> 0:31:27.200
<v Speaker 2>We've got some interesting conversations we having with amba Atherton,

0:31:27.400 --> 0:31:31.320
<v Speaker 2>ed partner at Patra about the fund's broader thesis for

0:31:31.360 --> 0:31:32.080
<v Speaker 2>the future.

0:31:31.760 --> 0:31:33.440
<v Speaker 1>Of gaming as a blooming.

0:31:51.120 --> 0:31:54.600
<v Speaker 2>Time now for our VC spotlight from education to shopping games.

0:31:54.920 --> 0:31:57.200
<v Speaker 2>Apparently they're going to shape the next Internet. It's the

0:31:57.200 --> 0:32:00.640
<v Speaker 2>early stage venture capital firm Patron Believe as it invest

0:32:00.680 --> 0:32:03.560
<v Speaker 2>in what it calls a broader gaming thesis. Joining us

0:32:03.600 --> 0:32:06.280
<v Speaker 2>now from San Francisco is a Matherton partner at Patron,

0:32:06.680 --> 0:32:10.240
<v Speaker 2>also out with a book titled The Rise of Virtual Communities.

0:32:10.880 --> 0:32:13.360
<v Speaker 2>On a day where we look across to Covitino, we

0:32:13.800 --> 0:32:17.760
<v Speaker 2>look across to Apple and the making of maybe VRAR

0:32:18.200 --> 0:32:22.160
<v Speaker 2>to the masses. How much does virtual reality augmented reality

0:32:23.160 --> 0:32:25.960
<v Speaker 2>bring to bear your future analysis and thesis on gaming?

0:32:27.080 --> 0:32:29.040
<v Speaker 9>Well, I think it's great that Apple is getting into

0:32:29.040 --> 0:32:30.600
<v Speaker 9>the game. You know, they had the best when it

0:32:30.600 --> 0:32:33.280
<v Speaker 9>comes to computing hardware. So for gaming, this could be

0:32:33.520 --> 0:32:37.080
<v Speaker 9>a Palm pilot to iPhone moment. You know, for gaming,

0:32:37.160 --> 0:32:40.040
<v Speaker 9>the iPhone was a critical catalyst for that industry. So

0:32:40.040 --> 0:32:41.920
<v Speaker 9>I think it's going to be really exciting to see

0:32:42.280 --> 0:32:45.360
<v Speaker 9>what developers do with this new device and you know

0:32:45.400 --> 0:32:48.440
<v Speaker 9>what venture outcomes and opportunities could be there.

0:32:49.120 --> 0:32:52.040
<v Speaker 2>Ultimately, you think about the gamification of everything, So how

0:32:52.120 --> 0:32:55.240
<v Speaker 2>much is the RAR going to end up being the

0:32:55.280 --> 0:32:57.960
<v Speaker 2>way in which we work? How much does that become gamified?

0:32:58.000 --> 0:33:00.200
<v Speaker 2>How much does our finances become game of filed? I

0:33:00.240 --> 0:33:03.360
<v Speaker 2>mean already you're thinking about the gamification of many of

0:33:03.400 --> 0:33:04.320
<v Speaker 2>these sorts of areas.

0:33:05.440 --> 0:33:07.520
<v Speaker 9>Yeah, I mean, so a patron reinvest in what we

0:33:07.600 --> 0:33:10.120
<v Speaker 9>call the spectrum of play. So on one end, you know,

0:33:10.200 --> 0:33:12.600
<v Speaker 9>that's actual game studios, and then on the other end

0:33:12.640 --> 0:33:16.240
<v Speaker 9>that's game like experiences. For example, Kudos, which is a

0:33:16.280 --> 0:33:19.960
<v Speaker 9>smart wallet which is gamifying the shopping experience or Tonic,

0:33:20.080 --> 0:33:23.640
<v Speaker 9>which is helping musicians practice in a more game like

0:33:23.720 --> 0:33:26.920
<v Speaker 9>way with a virtual studio with avatars. So I think

0:33:27.040 --> 0:33:30.680
<v Speaker 9>if Apple can solve the form function problems and honestly

0:33:30.720 --> 0:33:33.120
<v Speaker 9>just the comfort of having a device on for that long,

0:33:33.560 --> 0:33:36.160
<v Speaker 9>there are going to be a lot of opportunities for

0:33:36.200 --> 0:33:39.680
<v Speaker 9>this generation to be continuing to live and play in

0:33:39.760 --> 0:33:42.000
<v Speaker 9>virtual worlds. I mean, you can't forget that half of

0:33:42.120 --> 0:33:45.520
<v Speaker 9>us kids play roadblocks every single day. So I think

0:33:45.560 --> 0:33:49.200
<v Speaker 9>for a new generation of consumers, it doesn't feel like gaming.

0:33:49.240 --> 0:33:51.120
<v Speaker 9>This is just where they hang out with their friends.

0:33:51.600 --> 0:33:54.960
<v Speaker 2>And it's interesting that when we were previously thinking about

0:33:55.000 --> 0:33:58.640
<v Speaker 2>Web three avatars, when we were thinking about gamification, many

0:33:58.680 --> 0:34:03.240
<v Speaker 2>would put meta there. Ultimately, how much does VR and

0:34:03.440 --> 0:34:07.000
<v Speaker 2>AR or Web three depend on VRAR becoming reality or not?

0:34:07.000 --> 0:34:11.319
<v Speaker 1>Really? From your perspective, I don't think the two are intertwined.

0:34:11.360 --> 0:34:13.400
<v Speaker 9>I think that, you know, particularly what I learned in

0:34:13.400 --> 0:34:16.440
<v Speaker 9>my book is that while technology evolves, some of the

0:34:16.480 --> 0:34:19.839
<v Speaker 9>fundamental challenges still remain the same. So I think what

0:34:19.880 --> 0:34:23.400
<v Speaker 9>we're looking at is founders who are building with whether

0:34:23.440 --> 0:34:26.319
<v Speaker 9>that is blockchain, whether it is AR.

0:34:26.400 --> 0:34:27.680
<v Speaker 1>VR, whether it's AI.

0:34:28.040 --> 0:34:31.319
<v Speaker 9>You know, we want sustainable businesses and founders who are

0:34:31.320 --> 0:34:34.399
<v Speaker 9>going to think about the challenges alongside the opportunities.

0:34:34.680 --> 0:34:37.640
<v Speaker 2>Okay, how many of those founders are currently seeing opportunities

0:34:37.640 --> 0:34:38.719
<v Speaker 2>in artificial intelligence?

0:34:38.719 --> 0:34:40.320
<v Speaker 1>In your world? How are you able to sort the

0:34:40.320 --> 0:34:41.040
<v Speaker 1>week from the chatter?

0:34:42.239 --> 0:34:45.040
<v Speaker 9>I mean, I think it is impossible to ignore. If

0:34:45.040 --> 0:34:47.440
<v Speaker 9>you are a founder today, you have to embrace the

0:34:47.440 --> 0:34:50.680
<v Speaker 9>fact that this is a huge landscape shift and presents

0:34:50.920 --> 0:34:53.799
<v Speaker 9>a huge amount of opportunity. I think that in game

0:34:53.880 --> 0:34:58.560
<v Speaker 9>play specifically, you know AI for NPCs world creation, there's

0:34:58.600 --> 0:35:01.920
<v Speaker 9>so much that can accelerate the founded journey there. So

0:35:02.120 --> 0:35:05.640
<v Speaker 9>we're excited about the portfolio companies that are experimenting across

0:35:05.680 --> 0:35:08.480
<v Speaker 9>the board with how this will help them accelerate their

0:35:09.320 --> 0:35:13.080
<v Speaker 9>roadmap and also allow players to have a more sort

0:35:13.080 --> 0:35:15.759
<v Speaker 9>of interactive, personalized experience.

0:35:16.200 --> 0:35:19.719
<v Speaker 2>And when you're looking to write checks and you're in

0:35:19.719 --> 0:35:22.759
<v Speaker 2>seed in very early sort of stage, sort of one

0:35:22.800 --> 0:35:25.160
<v Speaker 2>person with an idea helping them build that around that,

0:35:25.280 --> 0:35:28.560
<v Speaker 2>I understand. Is it competitive out there at the moment?

0:35:28.680 --> 0:35:30.400
<v Speaker 2>Are lots of checks still being written? What sort of

0:35:30.440 --> 0:35:31.600
<v Speaker 2>valuations are you looking at?

0:35:32.360 --> 0:35:34.240
<v Speaker 9>Yeah, I mean, look, I think this is a great

0:35:34.320 --> 0:35:37.120
<v Speaker 9>time to build. You know, when economic times are tough,

0:35:37.320 --> 0:35:39.160
<v Speaker 9>some of the best companies get built.

0:35:39.200 --> 0:35:40.600
<v Speaker 1>So we're seeing a lot.

0:35:40.440 --> 0:35:44.200
<v Speaker 9>Of very very interesting talent coming out of companies across

0:35:44.239 --> 0:35:45.959
<v Speaker 9>Silicon Valley who are looking to.

0:35:46.080 --> 0:35:52.360
<v Speaker 1>Ride this AI AI wave. But also just realize that where.

0:35:52.160 --> 0:35:55.200
<v Speaker 9>We said as patron is in between you know, gaming

0:35:55.280 --> 0:35:59.160
<v Speaker 9>consumer culture, and it's so difficult to ignore that gaming

0:35:59.239 --> 0:36:02.799
<v Speaker 9>has such a fundamental impact on culture broadly. So I

0:36:02.800 --> 0:36:05.520
<v Speaker 9>think we're seeing a lot of exciting talent come out

0:36:05.560 --> 0:36:08.000
<v Speaker 9>of you know, bigger companies across the board who are

0:36:08.080 --> 0:36:11.320
<v Speaker 9>looking to take advantage of this opportunity and the environment

0:36:11.400 --> 0:36:11.719
<v Speaker 9>right now.

0:36:12.760 --> 0:36:14.920
<v Speaker 2>What's interesting, of course about your journey is you were

0:36:14.960 --> 0:36:19.840
<v Speaker 2>a founder YC Combinator and then came out and was

0:36:19.920 --> 0:36:22.759
<v Speaker 2>what your companies I feelt was bought by Discord. How

0:36:22.880 --> 0:36:25.360
<v Speaker 2>you how are you thinking about the landscape of ultimately

0:36:25.440 --> 0:36:28.560
<v Speaker 2>companies either being bought at an early stage, or whether

0:36:28.600 --> 0:36:31.360
<v Speaker 2>we can see companies that we're currently hoping, like a

0:36:31.400 --> 0:36:33.440
<v Speaker 2>Discord to eventually go public, even though.

0:36:33.280 --> 0:36:34.440
<v Speaker 1>You have to wait that a little bit longer.

0:36:35.239 --> 0:36:37.560
<v Speaker 9>Yeah, I mean, I think, you know, everyone's waiting for

0:36:37.680 --> 0:36:40.439
<v Speaker 9>the IPO market to pick back up, and that could

0:36:40.440 --> 0:36:42.560
<v Speaker 9>be towards the end of this year. But I think

0:36:42.640 --> 0:36:44.919
<v Speaker 9>you know, M and A activity is still very very

0:36:45.000 --> 0:36:47.360
<v Speaker 9>vibrant right now. But I think that you know, the

0:36:47.480 --> 0:36:50.359
<v Speaker 9>challenges with virtual world and online communities remain the same.

0:36:50.440 --> 0:36:53.480
<v Speaker 9>You know, you're thinking about moderation, You're thinking about, you know,

0:36:53.520 --> 0:36:56.520
<v Speaker 9>the tremendous scale that you need to truly monetize with

0:36:56.680 --> 0:37:01.480
<v Speaker 9>ads moderation. So I think there's still despite technology evolving

0:37:01.560 --> 0:37:04.239
<v Speaker 9>in this sort of mixed reality world, there are still

0:37:04.280 --> 0:37:06.600
<v Speaker 9>fundamental challenges ahead.

0:37:07.200 --> 0:37:11.319
<v Speaker 2>Monetization key for so many Patron and Atherton, thank you

0:37:11.440 --> 0:37:21.480
<v Speaker 2>very much indeed for joining us today. Look, we've been

0:37:21.520 --> 0:37:23.880
<v Speaker 2>talking about it all show what's going viral right here?

0:37:23.920 --> 0:37:25.560
<v Speaker 1>Right now it's Apple's WWDC.

0:37:25.719 --> 0:37:28.840
<v Speaker 2>Tim Cook moments away from starting his keynote where we

0:37:28.840 --> 0:37:31.160
<v Speaker 2>expect the launch of the company's mixed reality headset, joining

0:37:31.239 --> 0:37:33.640
<v Speaker 2>us now the one the only very busy Mark Gumman

0:37:33.680 --> 0:37:36.520
<v Speaker 2>and Mark how much detail will we actually get when

0:37:36.520 --> 0:37:38.040
<v Speaker 2>we can put these things on our faces or when

0:37:38.120 --> 0:37:40.440
<v Speaker 2>we might even splash up to three thousand.

0:37:40.120 --> 0:37:43.680
<v Speaker 10>Dollars Here today is going to focus on the headset,

0:37:43.719 --> 0:37:46.680
<v Speaker 10>the hardware itself, the software demos, what it's going to

0:37:46.719 --> 0:37:50.600
<v Speaker 10>be able to do. This headset is probably four to

0:37:50.640 --> 0:37:52.799
<v Speaker 10>seven months away from going on sale. They have not

0:37:52.840 --> 0:37:57.880
<v Speaker 10>started mass production yet. They're only starting very early test production.

0:37:58.360 --> 0:38:01.400
<v Speaker 10>It's still in its stage called V which is a

0:38:01.440 --> 0:38:04.719
<v Speaker 10>development cycle. It's not at that final hardware yet. It's

0:38:04.760 --> 0:38:08.400
<v Speaker 10>still a prototype, so probably won't gone sale until December

0:38:08.560 --> 0:38:12.359
<v Speaker 10>January at the earliest. In terms of the price, it's

0:38:12.600 --> 0:38:15.040
<v Speaker 10>possible they'll announce the price Today's possible. They won't announce

0:38:15.080 --> 0:38:17.080
<v Speaker 10>the price today, but we believe it's going to come

0:38:17.120 --> 0:38:18.960
<v Speaker 10>in a three thousand dollars range, give or take a

0:38:18.960 --> 0:38:21.239
<v Speaker 10>few hundred dollars on either end.

0:38:21.239 --> 0:38:22.200
<v Speaker 4>But the important thing.

0:38:22.080 --> 0:38:26.400
<v Speaker 10>Today is drumming up interest, getting developers on board, showing

0:38:26.400 --> 0:38:28.399
<v Speaker 10>the world what they've got here so they can move

0:38:28.440 --> 0:38:30.400
<v Speaker 10>forward and get this thing to market at the end

0:38:30.440 --> 0:38:31.480
<v Speaker 10>of the year early next year.

0:38:31.640 --> 0:38:34.719
<v Speaker 2>We were just talking about monetization and how difficult that

0:38:34.760 --> 0:38:38.720
<v Speaker 2>still is in kind of online communities and social But ultimately,

0:38:38.760 --> 0:38:41.600
<v Speaker 2>what's this about monetization for Apple and launching such an

0:38:41.640 --> 0:38:43.480
<v Speaker 2>expensive vaar.

0:38:43.760 --> 0:38:46.440
<v Speaker 1>Is it about the rest of the ecosystem. It's about the.

0:38:46.360 --> 0:38:48.280
<v Speaker 10>Rest of the ecosystem. There's gonna be plenty of content

0:38:48.320 --> 0:38:50.840
<v Speaker 10>to buy for this device. There's the app store. Obviously,

0:38:50.920 --> 0:38:52.560
<v Speaker 10>they take their App store share the app Store is

0:38:52.560 --> 0:38:54.320
<v Speaker 10>going to be a very big part of the launch

0:38:54.360 --> 0:38:57.360
<v Speaker 10>itself as well, So clearly this is a hardware and

0:38:57.520 --> 0:38:58.799
<v Speaker 10>services play.

0:38:59.000 --> 0:38:59.719
<v Speaker 4>Long term, I think.

0:38:59.600 --> 0:39:01.319
<v Speaker 10>They're going to make some pretty good money on this thing,

0:39:01.320 --> 0:39:04.359
<v Speaker 10>and it is going to be probably a you know,

0:39:04.440 --> 0:39:06.160
<v Speaker 10>maybe a flop at the beginning. It's going to start

0:39:06.239 --> 0:39:08.239
<v Speaker 10>very slow, but over time it's going to turn into

0:39:08.239 --> 0:39:11.319
<v Speaker 10>one of the company's most crucial products and potentially even

0:39:11.320 --> 0:39:13.440
<v Speaker 10>a bridge to a future after the iPhone.

0:39:13.719 --> 0:39:15.920
<v Speaker 2>Marm German, you're going to be busy all day. We

0:39:15.920 --> 0:39:19.280
<v Speaker 2>thank you for spending some time with us as always. Meanwhile,

0:39:19.520 --> 0:39:23.239
<v Speaker 2>well let's also go viral. In another matter, let's look

0:39:23.239 --> 0:39:26.560
<v Speaker 2>at Twitter. A New York Times report showing that ad

0:39:26.640 --> 0:39:30.040
<v Speaker 2>sales as the platform slumped fifty nine percent from April

0:39:30.040 --> 0:39:31.560
<v Speaker 2>to May compared to this time last year.

0:39:31.840 --> 0:39:33.960
<v Speaker 1>For more, let's bringing in Bloomberg's Asia counts.

0:39:33.960 --> 0:39:36.919
<v Speaker 2>And really, I thought we heard from en or Must

0:39:36.960 --> 0:39:38.600
<v Speaker 2>that all advertisers are coming back.

0:39:38.920 --> 0:39:39.799
<v Speaker 1>Doesn't look like it.

0:39:41.120 --> 0:39:44.200
<v Speaker 11>Yeah, that's what he said, But I mean, advertisers continue

0:39:44.239 --> 0:39:46.840
<v Speaker 11>to be really hesitant because a lot of the challenges

0:39:46.880 --> 0:39:49.359
<v Speaker 11>with the platform have not really gotten better. There's still

0:39:49.400 --> 0:39:52.360
<v Speaker 11>a rise and hate speech, there's misinformation. There is the

0:39:52.400 --> 0:39:57.120
<v Speaker 11>whole verification blue checkmark debacle. Elon Musk himself has made

0:39:57.120 --> 0:39:59.400
<v Speaker 11>a lot of problematic tweets, and so advertisers are just

0:39:59.440 --> 0:40:02.480
<v Speaker 11>really concerned about brand safety, what is my ad going

0:40:02.520 --> 0:40:05.759
<v Speaker 11>to appear next to? And so it's not super surprising,

0:40:06.400 --> 0:40:09.360
<v Speaker 11>but it's continuing to be a struggle for Twitter.

0:40:09.640 --> 0:40:13.200
<v Speaker 2>Probably not a delightful report for Linda Yakarino to read

0:40:13.440 --> 0:40:14.600
<v Speaker 2>on her first day at the job.

0:40:14.680 --> 0:40:19.120
<v Speaker 11>Ryan not delightful at all, But I imagine she kind

0:40:19.120 --> 0:40:22.280
<v Speaker 11>of had some expectations going into this, like she's probably aware,

0:40:22.400 --> 0:40:25.160
<v Speaker 11>right Musk as vocal we said advertising revenue was zound

0:40:25.160 --> 0:40:27.280
<v Speaker 11>fifty percent. He said that at the end of March,

0:40:27.719 --> 0:40:30.200
<v Speaker 11>So the struggles have been out there and they've been known.

0:40:30.239 --> 0:40:31.960
<v Speaker 11>So I imagined she knew what she was coming into

0:40:32.160 --> 0:40:34.520
<v Speaker 11>and just plans to use her relationships and her deep

0:40:34.520 --> 0:40:36.479
<v Speaker 11>industry experience that maybe help bridge the gap.

0:40:37.360 --> 0:40:41.799
<v Speaker 2>Ultimately, we're not expecting things to change overnight. Are we

0:40:41.840 --> 0:40:44.839
<v Speaker 2>expecting them hiring at least to be occurring some sort

0:40:44.880 --> 0:40:47.720
<v Speaker 2>of shoring up because they've seen some key exits, particularly

0:40:47.719 --> 0:40:49.759
<v Speaker 2>around trust and safety, which it seems to me is

0:40:49.800 --> 0:40:53.239
<v Speaker 2>exactly what well brands and advertisers are missing right now.

0:40:54.280 --> 0:40:56.200
<v Speaker 11>Yeah, you would expect Linda to bring in some people.

0:40:56.200 --> 0:40:58.680
<v Speaker 11>I know he's bringing a person that used to work

0:40:58.680 --> 0:41:01.399
<v Speaker 11>with her in comms from NBCUSA. I imagine that she'll

0:41:01.440 --> 0:41:04.560
<v Speaker 11>be involved in hiring additional people. Musk has talked about

0:41:04.840 --> 0:41:06.840
<v Speaker 11>probably needing to rehire and maybe even some of the

0:41:06.840 --> 0:41:08.800
<v Speaker 11>people that will let go in some of the initial

0:41:08.840 --> 0:41:11.839
<v Speaker 11>rounds of cuts. So I absolutely think that they will

0:41:11.840 --> 0:41:13.440
<v Speaker 11>have to do that and just sort of befoop their

0:41:13.480 --> 0:41:15.320
<v Speaker 11>team in order to be able to handle some of

0:41:15.360 --> 0:41:18.920
<v Speaker 11>the expectations that advertisers have around brand safety and as

0:41:18.960 --> 0:41:21.280
<v Speaker 11>you mentioned, trust and safety and what kind of content

0:41:21.320 --> 0:41:22.520
<v Speaker 11>appears on the platform.

0:41:22.680 --> 0:41:26.000
<v Speaker 2>Bloommeg's Asha counts with a breakdown on all things Twitter.

0:41:26.080 --> 0:41:27.760
<v Speaker 1>We thank you so much. Well.

0:41:27.800 --> 0:41:30.719
<v Speaker 2>Meanwhile, that does it for this edition of Blueleg Technology.

0:41:30.920 --> 0:41:33.319
<v Speaker 2>You've got so much more to be digesting there. Of course,

0:41:33.480 --> 0:41:35.400
<v Speaker 2>WWDC is about to unfold.

0:41:35.440 --> 0:41:36.279
<v Speaker 1>What are you going to hear in.

0:41:36.280 --> 0:41:39.640
<v Speaker 2>Terms of virtual reality, aug mented reality, what's the price point,

0:41:39.719 --> 0:41:41.840
<v Speaker 2>what's the application, what's the hearing.

0:41:41.640 --> 0:41:43.240
<v Speaker 1>In terms of health overall?

0:41:43.280 --> 0:41:45.759
<v Speaker 2>In terms of also your finances, We've got plenty to

0:41:45.760 --> 0:41:48.400
<v Speaker 2>be hearing as well in terms of operating system upgrades

0:41:48.440 --> 0:41:50.239
<v Speaker 2>and remember the MAX are going to be front and

0:41:50.280 --> 0:41:55.480
<v Speaker 2>center for many in terms of a sophisticated suite of PCs,

0:41:55.520 --> 0:41:57.760
<v Speaker 2>whether you're working or playing, we think about the future

0:41:57.800 --> 0:42:00.000
<v Speaker 2>of technology when it comes to Apple any moment now

0:42:00.040 --> 0:42:02.919
<v Speaker 2>from Kupertino, you've got to let Ed Ludlow run into

0:42:03.000 --> 0:42:05.000
<v Speaker 2>that event and be hearing what Tim Cook is going

0:42:05.040 --> 0:42:07.359
<v Speaker 2>to be saying is he takes to the stage alongside

0:42:07.360 --> 0:42:10.200
<v Speaker 2>many executives. Meanwhile, of course, you can go to one

0:42:10.200 --> 0:42:12.520
<v Speaker 2>of Apple's products, which is Apple Podcasts, and listen to

0:42:12.520 --> 0:42:15.080
<v Speaker 2>the Bloomberg Technology Podcast. If you haven't managed to listen

0:42:15.120 --> 0:42:18.799
<v Speaker 2>to us live, there's also Spotify and iHeart from New

0:42:18.880 --> 0:42:20.160
<v Speaker 2>York from San Francisco.

0:42:20.440 --> 0:42:22.520
<v Speaker 1>Stay with us throughout the day for updates. This is

0:42:22.560 --> 0:42:23.080
<v Speaker 1>Bloomberg