WEBVTT - Is ageism getting old?

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<v Speaker 1>Next Question with Katie Kuric is a production of I

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<v Speaker 1>Heart Radio and Katie Kuric Media. Hi everyone, I'm Katie Kuric,

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<v Speaker 1>and welcome to Next Question, where we try to understand

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<v Speaker 1>the complicated world we're living in and the crazy things

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<v Speaker 1>that are happening by asking questions and by listening to

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<v Speaker 1>people who really know what they're talking about. At times,

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<v Speaker 1>it may lead to some pretty uncomfortable conversations, but stick

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<v Speaker 1>with me, everyone, let's all learn together. You look great

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<v Speaker 1>for your age. That's a compliment, right, or is it

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<v Speaker 1>for your age? You're look really good for your age. Yeah,

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<v Speaker 1>I'd say that that's a compliment. Um, it implies that

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<v Speaker 1>at your age you should look terrible. Do you think

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<v Speaker 1>ageism is one of the last acceptable isms in society

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<v Speaker 1>that it's okay to criticize older people. I feel like

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<v Speaker 1>when you get to a certain point in your life,

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<v Speaker 1>you're kind of becoming or are invisible, and so I

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<v Speaker 1>don't think it's acceptable. Okay, great, thank you so much.

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<v Speaker 1>In today's youth obsessed culture, aging seems to be viewed

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<v Speaker 1>as a negative, something to be feared, not revered, and

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<v Speaker 1>the messages were inundated with every day only reinforce that.

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<v Speaker 1>A new study by the a RP found only fift

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<v Speaker 1>of images in the media show people over the age

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<v Speaker 1>of fifty, and when they do appear, they're often at home,

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<v Speaker 1>sitting around with a partner or nurse instead of out

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<v Speaker 1>in the world exercising or working, and you never see

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<v Speaker 1>them using technology. Then there's the anti aging industrial complex.

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<v Speaker 1>Aging skin is dry. It can be embarrassing and make

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<v Speaker 1>you look older than you really are. Now you can

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<v Speaker 1>do something about it. Visibly plump skin in just one week,

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<v Speaker 1>bounce back and reduces wrinkles for younger looking skin. It's

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<v Speaker 1>the ultimate beauty victory. Nobody has any idea how old

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<v Speaker 1>you are. Why is aging portrayed as something to avoid?

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<v Speaker 1>It all costs a source of shame and embarrassment, especially

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<v Speaker 1>for women. My next question is ag ism the last

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<v Speaker 1>socially acceptable is um. I'm sixty two and I'm happy

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<v Speaker 1>to be the age I am most of the time.

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<v Speaker 1>I'm out there, loud and proud doing my thing. But

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<v Speaker 1>all too often people become marginalized or ignored as they age.

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<v Speaker 1>Maybe that's starting to change though, After all, there are

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<v Speaker 1>almost fifty million people sixty or over in the US

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<v Speaker 1>and there is active as ever, today prejudice against any

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<v Speaker 1>group is not considered a good look. But does that

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<v Speaker 1>extend to older people? I think that unconsciously, although I

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<v Speaker 1>had no agenda when I started my doing, Accidental Icon

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<v Speaker 1>was really kind of giving the finger to this notion

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<v Speaker 1>that I have to be invisible. Now, lens Later is

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<v Speaker 1>the headline making fashion influencer own on social media as

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<v Speaker 1>the Accidental Icon. She was catapulted into fame five years

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<v Speaker 1>ago when she was mistaken as a fashion industry insider

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<v Speaker 1>outside an exhibit in New York City. Now in her

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<v Speaker 1>mid sixties, she has nearly seven hundred thousand followers on Instagram,

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<v Speaker 1>as well as a modeling contract. So let's talk about

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<v Speaker 1>how this happened. Because, first and foremost, I understand a

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<v Speaker 1>college professor at Foredom, Is that right? Yes? Although I

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<v Speaker 1>just retired after twenty years of teaching last semester. So

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<v Speaker 1>now you're embarking on this whole new career, right, a

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<v Speaker 1>whole new career, but really trying to think about how

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<v Speaker 1>to incorporate my teaching and my commitment to social welfare

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<v Speaker 1>into this new career. What did you teach it? Foredom?

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<v Speaker 1>Social welfare? AH, soci our law, the whole idea of

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<v Speaker 1>agism and how society treats older people. It's right in

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<v Speaker 1>your wheelhouse. Actually, do you think ag ism is the

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<v Speaker 1>last socially acceptable is um in America? I actually do,

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<v Speaker 1>and I actually discovered because on my Instagram, my largest

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<v Speaker 1>following is actually eighteen to forty and the biggest bar

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<v Speaker 1>five to thirty five. Of course, being an academic, I

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<v Speaker 1>asked a lot of questions whenever I met twenty five

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<v Speaker 1>year old who followed me, I would say why? And

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<v Speaker 1>so it turns out I've now determined the ages and

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<v Speaker 1>begins at When you are twenty five, you don't say, oh,

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<v Speaker 1>I'm gonna be twenty six my next birthday. You say,

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<v Speaker 1>oh my god, I'm gonna be thirty. I'm getting old,

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<v Speaker 1>And then all of the stereotypes about what that means

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<v Speaker 1>enter into your head. And then the next thing are

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<v Speaker 1>all social expectations for women. And I haven't done this,

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<v Speaker 1>and I haven't done that, and I haven't done that. Lenn,

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<v Speaker 1>how old are you now? I'm sixty six? When people

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<v Speaker 1>ask you that, do you ever wonder if you should

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<v Speaker 1>lie about your age? Or how have you ever lied

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<v Speaker 1>about your Never? Why? Well? I think a long time ago,

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<v Speaker 1>I decided that in order for me to have power

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<v Speaker 1>in the world, that I had to understand and own

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<v Speaker 1>any limitation that I would ever have in my life.

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<v Speaker 1>And my response to limitations has been to respond to

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<v Speaker 1>them in a creative way. And so I think that

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<v Speaker 1>I get more angry than scared about these things. The

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<v Speaker 1>visual representation that you give to people, I think also

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<v Speaker 1>is incredibly empowering, just as women are empowered by seeing

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<v Speaker 1>images of other powerful women. The whole notion of if

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<v Speaker 1>you can't see it, you can't be it. Seeing you

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<v Speaker 1>a woman of a certain age quote unquote, who is

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<v Speaker 1>often marginalized or diminished or made invisible not seen, is like, hell, yeah,

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<v Speaker 1>she's out there, she's living her life, she looks fantastic,

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<v Speaker 1>she's cool, she's stylish, and you know what, God damn it.

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<v Speaker 1>So am I that's the response. But I want to

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<v Speaker 1>also make this point because I think it's really important.

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<v Speaker 1>There's a whole bunch of young women that feel marginalized

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<v Speaker 1>because they don't reach this perfection that fashion kind of

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<v Speaker 1>puts out there, and so a lot of them are

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<v Speaker 1>also inspired because I think, basically, I'm just very comfortable

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<v Speaker 1>with who I am, and your messages you do you

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<v Speaker 1>basically yeah, And when young people say, oh, I'm gonna

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<v Speaker 1>be just like you when I get older, I always

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<v Speaker 1>right back to them and I say, be me. Now,

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<v Speaker 1>just start loving yourself and putting yourself out there if

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<v Speaker 1>you believe ag ism or fear of aging starts at

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<v Speaker 1>which is insane to me looking at that number as

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<v Speaker 1>a sixty two year old woman. How do we flip

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<v Speaker 1>the script? How do we say, hey, you can lead

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<v Speaker 1>a long, productive, visible life for many, many, many many years.

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<v Speaker 1>It's not all downhill from here. You, as important as

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<v Speaker 1>your presence is on social media, you alone cannot change

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<v Speaker 1>the narrative. So what other things need to happen when well?

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<v Speaker 1>I think the first thing is women my age, our

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<v Speaker 1>age still have a lot of internalized ages m because

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<v Speaker 1>of cultural conditioning, yes, and that they project onto other women.

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<v Speaker 1>And so I think it's very interesting to me that

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<v Speaker 1>again early on, the people that really promoted me, the

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<v Speaker 1>people that made me very public, the people that hire me,

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<v Speaker 1>the people that pay me, are all young. It's not

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<v Speaker 1>women my age. For me, I've always been inspired by

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<v Speaker 1>young people. And maybe that's because I'm the oldest of

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<v Speaker 1>six children. That started it. I'm a professor, and even

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<v Speaker 1>in my practice as a social worker, I worked with

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<v Speaker 1>young people and they always push you to keep relevant,

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<v Speaker 1>to keep moving. I think that in every situation, if

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<v Speaker 1>you look hard enough, there's a little note of power,

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<v Speaker 1>which is what I've found in social media. You know,

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<v Speaker 1>social media can be used to have negative effects for women,

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<v Speaker 1>and social media can have very positive effects. And so

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<v Speaker 1>I always asked myself when I'm going to post, what

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<v Speaker 1>are women going to see or think or how am

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<v Speaker 1>I going to make them feel when I put it's

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<v Speaker 1>this picture? And so I'm very aware that I have

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<v Speaker 1>a responsibility about this, but I also feel that this

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<v Speaker 1>is not a project for older people. That we need

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<v Speaker 1>to engage all ages into disrupting the story of aging,

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<v Speaker 1>and we really better do it soon, because by there's

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<v Speaker 1>going to be way more people over the age of

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<v Speaker 1>sixty then there is under the age of five. And

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<v Speaker 1>so I think it's not just a social justice issue,

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<v Speaker 1>but now it's a mental and physical health issue. And

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<v Speaker 1>I think in terms of getting the message out, what

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<v Speaker 1>I've learned from being a professor is you can't lecture

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<v Speaker 1>people and you can't the victim either. You can't exactly,

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<v Speaker 1>so I never play the victim about it. Every single phone,

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<v Speaker 1>Oh I put out I have this expression on my

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<v Speaker 1>face like I have along hair. Look at me. In

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<v Speaker 1>my personal life, I'm actually kind of I'm more of

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<v Speaker 1>a Shire person, and so that this is like your

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<v Speaker 1>alter ego coming out, as it is my alter ego

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<v Speaker 1>always came out in the classroom too. I'm a very

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<v Speaker 1>performative person, and when people ask me what do I

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<v Speaker 1>think about age, I basically say, look at my photos.

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<v Speaker 1>I'm performing it. I don't need to talk about it.

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<v Speaker 1>I am showing a different way to think about aging.

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<v Speaker 1>I'm doing it visually instead of giving you a lecture

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<v Speaker 1>about oppression in this and that. And it's almost a

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<v Speaker 1>subconscious message in some ways, right under the guise of fashion,

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<v Speaker 1>you're really communicating an incredibly important message. People just may

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<v Speaker 1>not realize it. Right exactly. I was on a morning

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<v Speaker 1>as a guest not too long ago, and they posted

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<v Speaker 1>me talking and one of the comments was, wow, she

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<v Speaker 1>looks old. What would you have said to that person?

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<v Speaker 1>I am old, That's what I did say. Good for you.

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<v Speaker 1>I now think I should have said, well, i am older,

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<v Speaker 1>and I'm lucky I've gotten here right. I mean that's

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<v Speaker 1>the other side of the client. The other alternative is

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<v Speaker 1>you're not here anymore, right, And I think about that

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<v Speaker 1>because my husband died at forty two exactly, so every

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<v Speaker 1>year I'm able to be here is precious to me,

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<v Speaker 1>that's right. And I think there's so many advances now

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<v Speaker 1>in medicine and technology that we are going to live

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<v Speaker 1>a higher quality of life much longer. And so these

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<v Speaker 1>old stories of you're going to stop caring about what

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<v Speaker 1>you wear, you're gonna go play bingo, or even that

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<v Speaker 1>you're going to retire, right right. I have been last

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<v Speaker 1>with good health, and if this continues, I could do

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<v Speaker 1>this for another twenty years. My mother's ninety four. I

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<v Speaker 1>want those years to be exciting. I want to keep learning.

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<v Speaker 1>I think I have something to offer, and a lot

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<v Speaker 1>of people seem to think I do. I just want

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<v Speaker 1>to kiss you right now. I also had a chance

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<v Speaker 1>to talk to another headline grabbing fashionist of a certain age,

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<v Speaker 1>model Joannie Johnson, who's sixty seven and has walked the

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<v Speaker 1>runway for many top designers. She was even cast by

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<v Speaker 1>Rihanna to appear in a campaign for her new fenty

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<v Speaker 1>fashion line. She talked to me about representing women who

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<v Speaker 1>are not twenty two in an industry often fixated on youth.

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<v Speaker 1>I think that the opportunities have become more available to

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<v Speaker 1>women of a certain age. It's not just here in

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<v Speaker 1>the United States, but it's also happening in Europe and Asia.

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<v Speaker 1>Women of a certain age being taken more seriously. You know,

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<v Speaker 1>it's also about they are some of the top consumers,

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<v Speaker 1>so they do make a difference, and the responses that

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<v Speaker 1>the media is getting from those people of a certain

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<v Speaker 1>age saying finally, I see myself is also having an impact.

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<v Speaker 1>Len agrees that things are starting to change, and ironically

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<v Speaker 1>it's younger people who are paving the way. If you

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<v Speaker 1>look at who is asking older women to walk in

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<v Speaker 1>their shows, it's young designers. It is not the gucciese.

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<v Speaker 1>It is not the channels. It's Christian Sarriano had made

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<v Speaker 1>Musk Joanni has walked for a lot of independent designers.

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<v Speaker 1>I myself just had a fun time walking for Kate Spade.

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<v Speaker 1>But I think younger people are realizing the importance of

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<v Speaker 1>representation overall. But I think that is actually permeated through

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<v Speaker 1>the youth culture. The importance of diversity and inclusion and

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<v Speaker 1>they're happily including people who are older. That's that equation,

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<v Speaker 1>and I think that if I'm going to put on

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<v Speaker 1>my social welfare social justice had here is that one

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<v Speaker 1>of the things when you have privileged in a system,

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<v Speaker 1>which you know, we as white people have privilege in

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<v Speaker 1>this system, youth have privilege and fashion. And so when

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<v Speaker 1>you have privilege, if you want to do the right thing,

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<v Speaker 1>you become an ally and you use your privilege to

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<v Speaker 1>advance the cause of other people. And so that's what

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<v Speaker 1>I've felt young people have done for me in particular,

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<v Speaker 1>is they have been an ally in promoting older people

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<v Speaker 1>to be part of this diversement. You're so inspiring. What

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<v Speaker 1>would you tell women and even men, honestly, because I

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<v Speaker 1>think they're the victims of these attitudes as well, not

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<v Speaker 1>as much, right, but what would you tell them about

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<v Speaker 1>aging and about helping their outlook when it comes to

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<v Speaker 1>getting older. So my own experience, and I'm not gonna lie,

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<v Speaker 1>is that when I first started to age, I was

0:15:25.640 --> 0:15:30.000
<v Speaker 1>not happy about the impact. I actually came to this

0:15:30.080 --> 0:15:36.360
<v Speaker 1>realization it's inevitable. There's not anything you can do to

0:15:36.800 --> 0:15:40.120
<v Speaker 1>intervene in this process. And actually, if we want to

0:15:40.120 --> 0:15:42.720
<v Speaker 1>be honest, It's been happening since the day were born.

0:15:43.600 --> 0:15:47.200
<v Speaker 1>One of the things that I think was very helpful

0:15:47.280 --> 0:15:51.080
<v Speaker 1>to me was because I was always around young people,

0:15:51.360 --> 0:15:54.000
<v Speaker 1>I was able to remain relevant when it came to

0:15:54.160 --> 0:15:59.160
<v Speaker 1>things like technology, um popular culture. Yes, I was able

0:15:59.200 --> 0:16:05.080
<v Speaker 1>to use this new kind of culture for my benefit

0:16:05.920 --> 0:16:09.280
<v Speaker 1>because I didn't reject it. And I think that's a

0:16:09.360 --> 0:16:13.040
<v Speaker 1>habit that we sometimes have as older people, because we're

0:16:13.040 --> 0:16:16.440
<v Speaker 1>comfortable in our own zones. That's right, And so in

0:16:16.480 --> 0:16:21.320
<v Speaker 1>this new media, I can still address issues that are

0:16:21.360 --> 0:16:23.800
<v Speaker 1>really important to me. I can do it in a

0:16:23.840 --> 0:16:28.160
<v Speaker 1>way that I'm not like turning people off. It's very engaging.

0:16:28.440 --> 0:16:31.680
<v Speaker 1>And so you're going direct to consumer, as they say,

0:16:31.680 --> 0:16:38.600
<v Speaker 1>exactly exactly, disintermediator, Lynn, And for me, you're not an

0:16:38.600 --> 0:16:43.040
<v Speaker 1>accidental icon. You're just an icon. And what can I say?

0:16:43.040 --> 0:16:46.240
<v Speaker 1>I think you rock, Lynn, Thank you, thank you so much.

0:16:46.920 --> 0:16:50.920
<v Speaker 1>Coming up, anti agism warrior Ashton apple White debunked some

0:16:50.960 --> 0:16:54.840
<v Speaker 1>of the biggest myths about getting older. It doesn't make

0:16:54.880 --> 0:16:57.440
<v Speaker 1>sense to go through life pretending that something that is

0:16:57.440 --> 0:16:59.680
<v Speaker 1>happening to you every day is not going to happen

0:16:59.720 --> 0:17:02.440
<v Speaker 1>to you. That fear is bad for us that fear

0:17:02.880 --> 0:17:06.359
<v Speaker 1>keeps us from investing in our own care and our

0:17:06.400 --> 0:17:12.000
<v Speaker 1>own development across our lifespan, and no discrimination is good

0:17:12.080 --> 0:17:26.000
<v Speaker 1>for society. Ashton apple White is an activist, influencer, and writer.

0:17:26.440 --> 0:17:29.600
<v Speaker 1>She's also made Fortunes forty over forty list and is

0:17:29.640 --> 0:17:33.680
<v Speaker 1>the author of This Chair Rocks, a manifesto against ages.

0:17:33.760 --> 0:17:37.359
<v Speaker 1>UM let's talk about the U Curve of happiness. Where

0:17:37.359 --> 0:17:39.840
<v Speaker 1>did that come from? How did they discover it? And

0:17:40.320 --> 0:17:44.600
<v Speaker 1>is it legitimate? If you sound like my mother in

0:17:44.680 --> 0:17:47.120
<v Speaker 1>law who would never say she said that you curve,

0:17:47.240 --> 0:17:51.680
<v Speaker 1>I'm not buying it. Um google it. It is one

0:17:51.720 --> 0:17:54.960
<v Speaker 1>of the best substantiated data sets out there. There is

0:17:55.000 --> 0:17:59.040
<v Speaker 1>a whole emerging field of social science called happiness studies,

0:17:59.400 --> 0:18:01.719
<v Speaker 1>so one of them could give you a more scholarly

0:18:02.000 --> 0:18:04.000
<v Speaker 1>answer than I. But I can tell you that I

0:18:04.080 --> 0:18:07.439
<v Speaker 1>was plenty skeptical about it, and that it has been

0:18:07.480 --> 0:18:10.719
<v Speaker 1>borne out by dozens of studies in the US and

0:18:11.000 --> 0:18:13.840
<v Speaker 1>around the world. For those of you who may not

0:18:14.000 --> 0:18:17.119
<v Speaker 1>know what Ashton is talking about. In a nutshell, the

0:18:17.320 --> 0:18:20.600
<v Speaker 1>U curve of happiness shows that people are happiest at

0:18:20.600 --> 0:18:24.000
<v Speaker 1>the beginning and end of their lives, but less so

0:18:24.080 --> 0:18:26.960
<v Speaker 1>in the middle, which could explain why so many of

0:18:27.080 --> 0:18:31.040
<v Speaker 1>us have a midlife crisis. So if we're happier as

0:18:31.119 --> 0:18:36.879
<v Speaker 1>we age, and if we're living more independently as we age,

0:18:37.240 --> 0:18:40.600
<v Speaker 1>then why is there so much ages um? To put

0:18:40.600 --> 0:18:44.040
<v Speaker 1>it succinctly, if aging is framed as a problem, we

0:18:44.080 --> 0:18:47.480
<v Speaker 1>can be persuaded to buy things to fix it. People

0:18:47.600 --> 0:18:50.880
<v Speaker 1>make money off those things. No one makes money off satisfaction.

0:18:51.280 --> 0:18:53.440
<v Speaker 1>So we have a huge lesson here. In the body

0:18:53.480 --> 0:18:55.879
<v Speaker 1>acceptance movement, you know when once you learn that the

0:18:55.880 --> 0:18:59.119
<v Speaker 1>fact that your thighs rubbed together is not the worst

0:18:59.240 --> 0:19:03.240
<v Speaker 1>problem ever to affect mankind, you stop spending money and

0:19:03.359 --> 0:19:07.639
<v Speaker 1>time on self loathing. Agism is rooted in denial of

0:19:07.680 --> 0:19:09.440
<v Speaker 1>the fact that we're going to get older. I don't

0:19:09.440 --> 0:19:12.080
<v Speaker 1>think self loathing is too strong a term to use

0:19:12.760 --> 0:19:16.840
<v Speaker 1>about seeing these natural transitions as um as awful as

0:19:16.880 --> 0:19:21.760
<v Speaker 1>your own personal problem. And in the bigger sense, agism

0:19:21.880 --> 0:19:25.080
<v Speaker 1>is a prejudice. It's stereotyping and discrimination on the basis

0:19:25.160 --> 0:19:28.680
<v Speaker 1>of age. Agism is great for companies because they can

0:19:28.720 --> 0:19:32.399
<v Speaker 1>pitt supposedly expensive older workers against younger workers, who can

0:19:32.440 --> 0:19:35.960
<v Speaker 1>be exploited because they don't have families to support yet right,

0:19:36.040 --> 0:19:38.920
<v Speaker 1>We need to join forces old and young. Don't fall

0:19:39.040 --> 0:19:42.800
<v Speaker 1>for any old versus young rhetoric. Any time you make

0:19:42.840 --> 0:19:46.520
<v Speaker 1>a judgment that someone couldn't isn't possibly old enough to

0:19:46.600 --> 0:19:48.800
<v Speaker 1>know what they're doing or to tell you what to do,

0:19:48.960 --> 0:19:54.040
<v Speaker 1>that's agism too. So why is it still socially acceptable?

0:19:54.560 --> 0:19:57.719
<v Speaker 1>You know, it seems to me sexism is being addressed,

0:19:58.000 --> 0:20:01.399
<v Speaker 1>and racism is being addressed, certainly not solved, but at

0:20:01.440 --> 0:20:04.960
<v Speaker 1>least talked about. Forget there, and this is an ism

0:20:04.960 --> 0:20:08.560
<v Speaker 1>that nobody really really talks about, do they. I do,

0:20:08.760 --> 0:20:10.880
<v Speaker 1>and I will say in a way that I don't

0:20:10.960 --> 0:20:14.160
<v Speaker 1>think is delusional, that this really is changing. I mean

0:20:14.200 --> 0:20:16.560
<v Speaker 1>ten years ago when I started on this, I was

0:20:16.600 --> 0:20:19.640
<v Speaker 1>telling people what agism is and why it's a problem.

0:20:19.680 --> 0:20:22.359
<v Speaker 1>I just criss crossed the country on a book tour,

0:20:22.760 --> 0:20:25.400
<v Speaker 1>and people were coming to me and saying, how can

0:20:25.560 --> 0:20:29.959
<v Speaker 1>I be pro aging anti ageism in my work, in

0:20:30.000 --> 0:20:32.960
<v Speaker 1>my program, in my built environment. We are moving from

0:20:33.040 --> 0:20:36.520
<v Speaker 1>theory to practice. What has propelled that change? I'm not sure.

0:20:36.560 --> 0:20:40.000
<v Speaker 1>Perhaps it's the baby boom. I am dead center born

0:20:40.040 --> 0:20:43.880
<v Speaker 1>in ninety two, you know, finally acknowledging it's true that

0:20:43.960 --> 0:20:47.560
<v Speaker 1>we are aging differently than our parents did, and our

0:20:47.600 --> 0:20:50.520
<v Speaker 1>grandparents certainly. But guess what, I'm still going to get old.

0:20:51.000 --> 0:20:53.760
<v Speaker 1>There's also a lot of denial on the part of

0:20:53.800 --> 0:20:57.719
<v Speaker 1>baby Boom. We're different, We're exceptional. Sixty is the new thirty.

0:20:57.920 --> 0:21:00.679
<v Speaker 1>That kind of sixty is the new six. The it

0:21:00.840 --> 0:21:03.719
<v Speaker 1>is different from what sixty used to be. But every

0:21:03.760 --> 0:21:08.959
<v Speaker 1>time we aspire to be younger, we deny all the

0:21:09.040 --> 0:21:11.600
<v Speaker 1>richness that our years have brought us, all that the

0:21:11.680 --> 0:21:14.960
<v Speaker 1>aches and pains too. Again, it's double edged. I once

0:21:15.000 --> 0:21:17.800
<v Speaker 1>wrote a really cranky blog post. If aging is so awful,

0:21:18.040 --> 0:21:20.720
<v Speaker 1>how come no one actually wants to be any younger?

0:21:22.160 --> 0:21:25.320
<v Speaker 1>People's faces do just what yours just did. That there's

0:21:25.359 --> 0:21:27.600
<v Speaker 1>like this moment of wait that sounds great, Oh wait,

0:21:28.400 --> 0:21:31.200
<v Speaker 1>because you don't get to take your present day consciousness

0:21:31.320 --> 0:21:34.760
<v Speaker 1>back with you. Well, I'd still want to do it.

0:21:34.880 --> 0:21:37.840
<v Speaker 1>You'd erase the clock, you'd go back to being who

0:21:37.880 --> 0:21:41.000
<v Speaker 1>you are at seventeen or whatever. Age. Well, how about

0:21:41.080 --> 0:21:44.639
<v Speaker 1>thirty five? But you don't get anything that you've learned

0:21:44.760 --> 0:21:46.879
<v Speaker 1>or done or been since you were thirty five. You

0:21:46.920 --> 0:21:50.480
<v Speaker 1>have to read about forty have about forty You tell me, no,

0:21:50.520 --> 0:21:54.960
<v Speaker 1>I'm just going to have my children would still be alive,

0:21:55.760 --> 0:21:58.199
<v Speaker 1>and I'd look a hell of a lot better. Is

0:21:58.240 --> 0:22:01.880
<v Speaker 1>that wrong? There is no right or wrong. We each

0:22:01.920 --> 0:22:04.919
<v Speaker 1>have to do this in our own way. You know.

0:22:05.040 --> 0:22:06.840
<v Speaker 1>I have had women come up and say, look, I've

0:22:06.840 --> 0:22:10.000
<v Speaker 1>had botox, I have plastic surgery. Whatever. If I didn't

0:22:10.040 --> 0:22:12.879
<v Speaker 1>dye my hair, I would lose my job. I wish

0:22:13.000 --> 0:22:15.280
<v Speaker 1>I would thought that she was exaggerating. I'm sure she's

0:22:15.320 --> 0:22:19.760
<v Speaker 1>not no judgment around any of this, But the habit

0:22:19.880 --> 0:22:22.399
<v Speaker 1>of looking in the mirror and going what the hell happened,

0:22:22.640 --> 0:22:28.480
<v Speaker 1>which we all do, is deeply damaging because if you

0:22:28.520 --> 0:22:30.880
<v Speaker 1>think about all the things that did happen and how

0:22:30.920 --> 0:22:35.560
<v Speaker 1>fantastic they were, just as a thought experiment, why shouldn't

0:22:35.560 --> 0:22:37.119
<v Speaker 1>we look in the mirror and go cut what an

0:22:37.160 --> 0:22:40.159
<v Speaker 1>amazing life I've had, rather than g I wish I

0:22:40.200 --> 0:22:43.840
<v Speaker 1>could afford a facelift. That's swimming upstream against all these

0:22:43.880 --> 0:22:48.119
<v Speaker 1>societal messages. So how do you change society? Is it

0:22:48.280 --> 0:22:52.440
<v Speaker 1>one person at a time telling herself that she's more

0:22:52.520 --> 0:22:57.000
<v Speaker 1>than or can we collectively do anything about this? Both

0:22:57.040 --> 0:23:01.359
<v Speaker 1>and which, of course, you know, the consciousness raising is

0:23:01.400 --> 0:23:04.960
<v Speaker 1>the tool that catalyzed the women's movement, and it's sort

0:23:04.960 --> 0:23:07.160
<v Speaker 1>of an old fashioned word, but I think it's still powerful.

0:23:07.400 --> 0:23:11.000
<v Speaker 1>What happened is that women came together and compared notes

0:23:11.440 --> 0:23:13.719
<v Speaker 1>and realize that what they had been thinking of as

0:23:13.800 --> 0:23:16.520
<v Speaker 1>personal problems. You know, their children weren't blond enough, their

0:23:16.600 --> 0:23:18.920
<v Speaker 1>boops weren't big enough, their boss was patting them on

0:23:18.960 --> 0:23:21.760
<v Speaker 1>the butt, they couldn't even get a job. We're not

0:23:21.960 --> 0:23:26.720
<v Speaker 1>personal problems. They were widely shared political problems that required

0:23:26.760 --> 0:23:29.560
<v Speaker 1>collective action. And that is exactly what we need to

0:23:29.560 --> 0:23:32.879
<v Speaker 1>do with aging. It is the work of a lifetime.

0:23:33.240 --> 0:23:36.000
<v Speaker 1>It is a collective task. But that's why I think

0:23:36.600 --> 0:23:39.240
<v Speaker 1>if I have one ask, I have a lot of them.

0:23:39.320 --> 0:23:42.800
<v Speaker 1>But it would be for women to come together in

0:23:43.160 --> 0:23:47.439
<v Speaker 1>consciousness raising groups. Let's talk about the implicit bias we

0:23:47.520 --> 0:23:53.240
<v Speaker 1>all have and how agism really creeps into our conversation

0:23:53.600 --> 0:23:55.919
<v Speaker 1>in a way that we don't even realize. I wouldn't

0:23:55.960 --> 0:23:58.119
<v Speaker 1>even say it creeps in. It's they're sitting on the sofa.

0:23:58.600 --> 0:24:01.600
<v Speaker 1>One good sort of little litmus test for yourself is

0:24:01.640 --> 0:24:04.240
<v Speaker 1>to think about how you use the words old and young.

0:24:05.040 --> 0:24:07.240
<v Speaker 1>You know, I hear people say I don't feel old.

0:24:08.000 --> 0:24:10.879
<v Speaker 1>What they really mean is I don't feel invisible. I

0:24:10.880 --> 0:24:14.560
<v Speaker 1>don't feel useless, I don't feel incompetent. We can feel

0:24:14.560 --> 0:24:17.080
<v Speaker 1>those things at any age. Right, That's how I felt

0:24:17.080 --> 0:24:20.200
<v Speaker 1>at thirteen, for sure. Right. But or I feel young

0:24:20.280 --> 0:24:25.159
<v Speaker 1>means I feel energetic, I feel sexy, I feel you know, powerful.

0:24:25.680 --> 0:24:28.600
<v Speaker 1>You can feel those things at any age. So try

0:24:28.640 --> 0:24:31.800
<v Speaker 1>and step back from using old as placeholder for in

0:24:31.880 --> 0:24:35.720
<v Speaker 1>certain decrepit awful thing, and young as the positive thing,

0:24:36.040 --> 0:24:38.480
<v Speaker 1>because those are not attributes that are tied to our age.

0:24:38.560 --> 0:24:42.879
<v Speaker 1>Not for a minute, let are other examples a senior moment.

0:24:43.560 --> 0:24:48.040
<v Speaker 1>Senior moment is bad, of course, because any prophecy about

0:24:48.080 --> 0:24:52.200
<v Speaker 1>decline cognitive in particular is terrifying. It's not that our

0:24:52.280 --> 0:24:55.520
<v Speaker 1>fears of Alzheimer's are not, you know, legitimate. It's a

0:24:55.600 --> 0:24:59.880
<v Speaker 1>terrifying disease. But no one knows that rates of Alzheimer's

0:24:59.880 --> 0:25:03.680
<v Speaker 1>are declining fast, and that the odds of you or

0:25:03.800 --> 0:25:07.159
<v Speaker 1>I or anyone listening to this of getting Alzheimer's have

0:25:07.200 --> 0:25:09.720
<v Speaker 1>gotten lower and lower, and that people are being diagnosed

0:25:09.760 --> 0:25:13.280
<v Speaker 1>at later ages. What about the term for your age,

0:25:13.480 --> 0:25:16.760
<v Speaker 1>You have some definite views on that. You look great

0:25:16.960 --> 0:25:20.800
<v Speaker 1>for your age. Thank you. First of all, speaking of habits,

0:25:20.880 --> 0:25:23.240
<v Speaker 1>try and bite that thank you before it gets out

0:25:23.280 --> 0:25:26.320
<v Speaker 1>of your mouth. It's really hard not to feel complimented.

0:25:26.680 --> 0:25:31.000
<v Speaker 1>But when you accept that compliment, it's ages in the

0:25:31.000 --> 0:25:35.000
<v Speaker 1>most fundamental way, because it's reinforcing the idea that younger

0:25:35.080 --> 0:25:37.960
<v Speaker 1>is better. And that's really the heart of the beast. Right,

0:25:38.160 --> 0:25:41.879
<v Speaker 1>Younger is sometimes better, older sometimes better. Right, But this

0:25:41.960 --> 0:25:45.159
<v Speaker 1>idea that old is bad and young is good. You

0:25:45.200 --> 0:25:50.440
<v Speaker 1>can also only accept the compliment at the expense of

0:25:50.600 --> 0:25:52.840
<v Speaker 1>everyone else your age who doesn't look quite as good

0:25:52.880 --> 0:25:56.080
<v Speaker 1>as you. And that's not a recipe for social change

0:25:56.240 --> 0:26:00.359
<v Speaker 1>or solidarity, right, And the real question is why someone

0:26:00.440 --> 0:26:03.320
<v Speaker 1>you know bringing up age at all. I do have

0:26:03.400 --> 0:26:05.359
<v Speaker 1>the one good, snappy answer for you look good for

0:26:05.400 --> 0:26:08.159
<v Speaker 1>you was gonna say for twelve years, and I came

0:26:08.240 --> 0:26:11.280
<v Speaker 1>up with one. You say, non snarkily, you look good

0:26:11.280 --> 0:26:16.360
<v Speaker 1>for your age too, and just let it sit there

0:26:17.119 --> 0:26:19.760
<v Speaker 1>because the person meant it as a compliment. But then

0:26:19.840 --> 0:26:22.720
<v Speaker 1>they What you want to do is force. I know

0:26:22.840 --> 0:26:24.919
<v Speaker 1>force is a strong word, but if we don't, you know,

0:26:25.000 --> 0:26:26.760
<v Speaker 1>we don't, it takes a little jolt to get us

0:26:26.760 --> 0:26:29.040
<v Speaker 1>out of our group. Right, is to force that moment

0:26:29.080 --> 0:26:32.560
<v Speaker 1>of reflection, Gee, why didn't that feel like a compliment?

0:26:32.600 --> 0:26:35.439
<v Speaker 1>And the reason it didn't is because it's embarrassing to

0:26:35.520 --> 0:26:38.879
<v Speaker 1>be called out as older. Until we quit being embarrassed

0:26:38.880 --> 0:26:41.200
<v Speaker 1>about it, and I can tell that you're over it,

0:26:41.400 --> 0:26:44.679
<v Speaker 1>and doesn't it feel better. That's a great idea. I'm

0:26:44.720 --> 0:26:51.719
<v Speaker 1>going to try that. When it comes to language. My

0:26:51.800 --> 0:26:55.560
<v Speaker 1>pet peeve is when people used to say about my

0:26:55.640 --> 0:27:00.760
<v Speaker 1>mom or dad they're so cute. I really found it

0:27:00.840 --> 0:27:06.840
<v Speaker 1>offensive because they were exceptional people. My dad especially was brilliant,

0:27:06.920 --> 0:27:12.120
<v Speaker 1>my mom incredibly creative and clever and funny, and this

0:27:12.359 --> 0:27:16.719
<v Speaker 1>cute thing was so diminishing of everything about them. And

0:27:16.800 --> 0:27:22.520
<v Speaker 1>I feel like too often people infantilize older people, and

0:27:22.600 --> 0:27:25.800
<v Speaker 1>it's really bugs the ship out of me. I'm with you.

0:27:26.040 --> 0:27:29.480
<v Speaker 1>There's a fantastic researcher at Yale called Becca Levi who

0:27:29.520 --> 0:27:32.560
<v Speaker 1>coined a term for this elder speak, and it is

0:27:32.600 --> 0:27:37.760
<v Speaker 1>the honey, sweetie deery thing. It's delegitimizing of someone as

0:27:37.800 --> 0:27:41.080
<v Speaker 1>a whole person and someone who has a rich history.

0:27:41.119 --> 0:27:43.480
<v Speaker 1>I think my friends meant it as a compliment, but

0:27:43.560 --> 0:27:47.359
<v Speaker 1>I always bristled at it. A really good rule of

0:27:47.400 --> 0:27:50.840
<v Speaker 1>thumb is don't call someone something you wouldn't want to

0:27:50.840 --> 0:27:54.399
<v Speaker 1>be called yourself. If you wouldn't want to have someone

0:27:54.480 --> 0:27:58.920
<v Speaker 1>call you cute them. Think about whether you're using it

0:27:59.040 --> 0:28:02.000
<v Speaker 1>to someone else. Babies are cute, old people are not cute,

0:28:02.080 --> 0:28:05.359
<v Speaker 1>because you're absolutely right. Is condescending and it turns the

0:28:05.359 --> 0:28:08.199
<v Speaker 1>clock back on all their years and their richness and

0:28:08.240 --> 0:28:12.199
<v Speaker 1>infantalizes them. Becca Levy's research shows that even people with

0:28:12.320 --> 0:28:18.200
<v Speaker 1>advanced dementia react badly to being condescended to. Two elder speak.

0:28:18.280 --> 0:28:20.280
<v Speaker 1>It's not good for us. No one wants to be

0:28:20.320 --> 0:28:23.600
<v Speaker 1>condescended to at any age. How does this play out

0:28:23.600 --> 0:28:29.040
<v Speaker 1>in the workplace, Ashton? Because obviously aged discrimination for someone

0:28:29.280 --> 0:28:33.760
<v Speaker 1>in his or her job is a nightmare and devastating.

0:28:33.960 --> 0:28:36.760
<v Speaker 1>It is devastating. And you could argue a little bit

0:28:36.800 --> 0:28:39.800
<v Speaker 1>that it's really hard for men because the workplace is

0:28:39.840 --> 0:28:43.160
<v Speaker 1>often the first place white men encounter discrimination and a

0:28:43.280 --> 0:28:46.160
<v Speaker 1>huge part of their sense of identity. Women often have

0:28:46.240 --> 0:28:49.560
<v Speaker 1>sort of a larger circle of friends and other sources

0:28:49.560 --> 0:28:53.000
<v Speaker 1>of identity. But um, that's the only thing I'll say

0:28:53.080 --> 0:28:55.520
<v Speaker 1>in defense of white men. You don't hate white men,

0:28:55.560 --> 0:28:58.200
<v Speaker 1>do you know? But I'm not wasting any energy looking

0:28:58.240 --> 0:29:00.760
<v Speaker 1>out for them because they're doing really good job of

0:29:00.800 --> 0:29:04.160
<v Speaker 1>looking out for themselves. Women face the double whammy of

0:29:04.240 --> 0:29:07.959
<v Speaker 1>agism and sexism, and women of color face the triple

0:29:07.960 --> 0:29:11.440
<v Speaker 1>whammy of course of agism and sexism and racism. I

0:29:11.480 --> 0:29:14.360
<v Speaker 1>mean that is what intersectionality means, is that all these

0:29:14.360 --> 0:29:18.040
<v Speaker 1>oppressions compound and reinforce each other, add disability to the mix,

0:29:18.080 --> 0:29:21.800
<v Speaker 1>and people, you know, face huge obstacles to representation, let

0:29:21.840 --> 0:29:25.560
<v Speaker 1>alone you know, employment, Let alone employment for a decent wage,

0:29:25.880 --> 0:29:28.160
<v Speaker 1>let alone employment for a wage that other people get,

0:29:28.200 --> 0:29:31.560
<v Speaker 1>and so on. We are penalized. I know this is

0:29:31.600 --> 0:29:35.320
<v Speaker 1>news to you for our appearance. Economists have a charming

0:29:35.400 --> 0:29:40.040
<v Speaker 1>name for this, the attractiveness penalty. Women stop getting promoted

0:29:40.080 --> 0:29:44.560
<v Speaker 1>to managerial positions at thirty four in United States, right

0:29:44.920 --> 0:29:48.480
<v Speaker 1>because we might think about having children, and you all,

0:29:48.560 --> 0:29:50.760
<v Speaker 1>we all know that your uterus and your brain cannot

0:29:50.800 --> 0:29:53.160
<v Speaker 1>function at the same time. And of course, when you

0:29:53.200 --> 0:29:57.040
<v Speaker 1>don't get promoted early on, all these things compound. Women

0:29:57.120 --> 0:30:00.720
<v Speaker 1>make less, we save less, we're penalized time out of

0:30:00.760 --> 0:30:05.360
<v Speaker 1>the workforce, typically spent on unpaid caregiving. If we have pensions,

0:30:05.400 --> 0:30:10.959
<v Speaker 1>therefore less money. So women face this huge compounded disadvantage.

0:30:11.040 --> 0:30:14.320
<v Speaker 1>But it is the thing about being in your childbearing years,

0:30:14.440 --> 0:30:17.960
<v Speaker 1>is that really ageism? Or you're never the right. Oh,

0:30:18.000 --> 0:30:21.680
<v Speaker 1>I think it's agism and sexism. What does my reproductive

0:30:21.720 --> 0:30:23.480
<v Speaker 1>status have to do with the fact that I am

0:30:23.560 --> 0:30:25.800
<v Speaker 1>joining forces with a bunch of older women who might

0:30:25.880 --> 0:30:29.600
<v Speaker 1>or might not be post menopause. Men's reproductive status is

0:30:29.640 --> 0:30:33.360
<v Speaker 1>never called out. Let's talk about the World Health Organization

0:30:33.480 --> 0:30:36.600
<v Speaker 1>and the study that they're conducting. Now, I'm glad you

0:30:36.640 --> 0:30:40.400
<v Speaker 1>brought that up, because there is tons of fascinating research

0:30:40.480 --> 0:30:44.200
<v Speaker 1>that shows that attitudes towards aging affect how our minds

0:30:44.240 --> 0:30:47.800
<v Speaker 1>and bodies function at the cellular level. If you live

0:30:47.800 --> 0:30:50.760
<v Speaker 1>in this fear based zone where you only read the

0:30:50.760 --> 0:30:53.560
<v Speaker 1>bad news because that's most of what's accessible, you have

0:30:53.640 --> 0:30:58.040
<v Speaker 1>an unduly misinformed negative view of aging. If you, on

0:30:58.080 --> 0:31:01.160
<v Speaker 1>the other hand, have a more positive, fact based attitude,

0:31:01.400 --> 0:31:04.840
<v Speaker 1>people live longer an average of seven and a half years, longer,

0:31:05.160 --> 0:31:09.720
<v Speaker 1>walk faster, heal quicker even from severe disability. And the

0:31:09.840 --> 0:31:12.440
<v Speaker 1>latest study out of Yale I'm not picking you know,

0:31:12.480 --> 0:31:16.840
<v Speaker 1>obscure science here shows that people with more positive attitudes

0:31:16.880 --> 0:31:20.280
<v Speaker 1>towards aging are less likely to develop dementia even if

0:31:20.280 --> 0:31:23.000
<v Speaker 1>they have the gene that predisposes them to the disease.

0:31:23.720 --> 0:31:27.040
<v Speaker 1>So obviously this is a fantastic argument for a anti

0:31:27.080 --> 0:31:33.280
<v Speaker 1>agism campaign as a public health initiative. Up neet some

0:31:33.400 --> 0:31:36.200
<v Speaker 1>real talk from a woman who tells it to us straight.

0:31:36.600 --> 0:31:38.720
<v Speaker 1>We don't just spot to be younger people, they're spot

0:31:38.760 --> 0:31:42.600
<v Speaker 1>to be us because quite frankly, you know, at our age,

0:31:43.440 --> 0:31:46.080
<v Speaker 1>we don't give a ship. We'll have more on that

0:31:46.480 --> 0:31:53.480
<v Speaker 1>right after this. Cindy Gallup is one of the most

0:31:53.480 --> 0:31:57.480
<v Speaker 1>outspoken and influential women in the world of advertising, a

0:31:57.560 --> 0:32:01.640
<v Speaker 1>male dominated, youth obsessed industry if there ever was one.

0:32:01.800 --> 0:32:05.960
<v Speaker 1>I've always talked about and tried to do things to

0:32:06.080 --> 0:32:13.240
<v Speaker 1>help change, you know, the lack of diversity across gender, race, ethnicity, sexuality, disability,

0:32:13.320 --> 0:32:15.680
<v Speaker 1>and age. And so this has just been one part

0:32:15.920 --> 0:32:18.400
<v Speaker 1>of what I feel very strong about. So what I

0:32:18.400 --> 0:32:21.240
<v Speaker 1>would like to like to drive change and advertising is

0:32:21.480 --> 0:32:27.200
<v Speaker 1>very interesting area because the target demographics right for many

0:32:27.240 --> 0:32:30.120
<v Speaker 1>of these companies and many of these products has forever

0:32:30.240 --> 0:32:33.560
<v Speaker 1>been eighteen to thirty four, right at least in my

0:32:33.600 --> 0:32:37.280
<v Speaker 1>business and television, or eighteen to fifty four if you

0:32:37.320 --> 0:32:40.560
<v Speaker 1>really want to stretch it. But after fifty four they

0:32:40.560 --> 0:32:44.440
<v Speaker 1>don't really care. And I'm curious, is that an outdated

0:32:44.560 --> 0:32:48.040
<v Speaker 1>and equated model in your view, absolute bloody lutely, and

0:32:48.120 --> 0:32:51.840
<v Speaker 1>it's part of a much bigger problem which Ashton has

0:32:51.920 --> 0:32:56.200
<v Speaker 1>quite rightly highlighted, which is a patriarchy. So at the

0:32:56.240 --> 0:32:58.640
<v Speaker 1>top of my industry, as at the top of your industry,

0:32:58.640 --> 0:33:00.480
<v Speaker 1>and everyone instay is a close loop of white guys

0:33:00.520 --> 0:33:02.880
<v Speaker 1>talking to white guys by the white guys. What that

0:33:03.040 --> 0:33:08.480
<v Speaker 1>means in advertising is that the primary purchase of everything

0:33:08.840 --> 0:33:12.680
<v Speaker 1>and the primary influence of everything is female. You know,

0:33:12.760 --> 0:33:17.320
<v Speaker 1>that's that's the majority audience of advertising. Of consumer goods

0:33:17.320 --> 0:33:19.640
<v Speaker 1>are bought by when But but the advertising industry is

0:33:19.640 --> 0:33:22.200
<v Speaker 1>dominated by men. So we are constantly being sold to

0:33:22.240 --> 0:33:27.480
<v Speaker 1>ourselves through the male gaze. And equally, my industry is

0:33:27.560 --> 0:33:32.080
<v Speaker 1>extraordinarily agrees. Tina Brown and I were talking recently and

0:33:32.320 --> 0:33:38.120
<v Speaker 1>we were saying, why is this obsession still so prominent,

0:33:38.360 --> 0:33:42.880
<v Speaker 1>Because we were saying that women, when their children get

0:33:42.880 --> 0:33:45.360
<v Speaker 1>older and they're out of the house, they have more

0:33:45.480 --> 0:33:50.040
<v Speaker 1>disposable income, they have more freedom to travel, to spend it,

0:33:50.400 --> 0:33:53.840
<v Speaker 1>to do things, and yet they're still kind of invisible.

0:33:54.080 --> 0:33:57.280
<v Speaker 1>The thing about that is everything we're talking about. The

0:33:57.400 --> 0:34:01.960
<v Speaker 1>solution is enormously simple. If you want to sell a

0:34:02.000 --> 0:34:04.960
<v Speaker 1>ton of product to older people in a way that

0:34:04.960 --> 0:34:07.640
<v Speaker 1>will make older people go, oh my god, let me

0:34:07.720 --> 0:34:09.760
<v Speaker 1>get my wallet out and give you all my money.

0:34:10.040 --> 0:34:13.240
<v Speaker 1>Have older people make the ads and actually have older

0:34:13.280 --> 0:34:17.160
<v Speaker 1>people create the ads, approve the ads, produce the ads,

0:34:17.200 --> 0:34:20.279
<v Speaker 1>and direct the ads. If you had older people in

0:34:20.320 --> 0:34:23.520
<v Speaker 1>the industry operating at every point along the way, we

0:34:23.600 --> 0:34:28.400
<v Speaker 1>would see much better advertising and for normally aspirational depictions

0:34:28.440 --> 0:34:32.440
<v Speaker 1>of ourselves. Because the enormous irony is I bang on

0:34:32.480 --> 0:34:34.759
<v Speaker 1>a lot about the Evian Water campaign, which for many

0:34:34.840 --> 0:34:38.719
<v Speaker 1>years has run the tagline live young and assumes that's

0:34:38.719 --> 0:34:41.200
<v Speaker 1>what we all want to do. I created the hashtag

0:34:41.280 --> 0:34:46.040
<v Speaker 1>live Older because we are the ones living the aspirational lifestyle.

0:34:46.280 --> 0:34:48.879
<v Speaker 1>We have our own sense of values, we have our

0:34:48.880 --> 0:34:52.000
<v Speaker 1>own personal tastes. We dress the way we want, we

0:34:52.080 --> 0:34:54.520
<v Speaker 1>live the way we want. If we're lucky, we have

0:34:54.640 --> 0:34:57.120
<v Speaker 1>money that means we can travel, we have more freedom.

0:34:57.160 --> 0:34:59.239
<v Speaker 1>These are all things that younger people are aspire to,

0:34:59.560 --> 0:35:03.480
<v Speaker 1>but we do not see our lifestyle represented as aspirational

0:35:03.480 --> 0:35:06.160
<v Speaker 1>that way in advertising or anywhere in public culture. To

0:35:06.239 --> 0:35:10.759
<v Speaker 1>play devil's advocate, though, isn't brand loyalty established kind of

0:35:10.800 --> 0:35:14.319
<v Speaker 1>early on? For example, I decided I like Colgate toothpaste

0:35:14.680 --> 0:35:18.040
<v Speaker 1>when I was twenty five, and I still buy Colgate toothpaste.

0:35:18.480 --> 0:35:22.640
<v Speaker 1>So is there a reason that demographic is targeted other

0:35:22.760 --> 0:35:25.160
<v Speaker 1>than they just don't like old people and the it's

0:35:25.160 --> 0:35:29.560
<v Speaker 1>the patriarchy making the decisions. It's a knee jerk, unthinking

0:35:29.600 --> 0:35:34.440
<v Speaker 1>reaction for every brand that goes our target a millennials,

0:35:35.040 --> 0:35:36.759
<v Speaker 1>you know. And if I was having this conversation with

0:35:36.800 --> 0:35:39.960
<v Speaker 1>a credit director in my industry who said that, his

0:35:40.080 --> 0:35:42.800
<v Speaker 1>team said to him and actually, you know, I won't

0:35:42.840 --> 0:35:46.720
<v Speaker 1>identify him, but the brand was a very mass market,

0:35:46.880 --> 0:35:50.799
<v Speaker 1>very common household product, and his team said to him,

0:35:50.880 --> 0:35:54.120
<v Speaker 1>so we're going to target this millennials. He went why why?

0:35:54.880 --> 0:35:56.880
<v Speaker 1>There was no reason for this politic product to be

0:35:56.960 --> 0:35:59.880
<v Speaker 1>targeted to young people more than any other set of

0:35:59.880 --> 0:36:02.359
<v Speaker 1>the population. So no, it really is. It's a knee

0:36:02.440 --> 0:36:06.320
<v Speaker 1>jerk reaction, and it's a very wrong headed assumption also

0:36:07.160 --> 0:36:11.160
<v Speaker 1>that if you target your advertising at young people, they

0:36:11.200 --> 0:36:14.719
<v Speaker 1>will drive the attitudes behave of older people because we

0:36:14.800 --> 0:36:16.400
<v Speaker 1>all are spart to be like them, and that is

0:36:16.480 --> 0:36:19.680
<v Speaker 1>absolutely not the case. Ashton and Sandy both think when

0:36:19.719 --> 0:36:22.799
<v Speaker 1>it comes to your age, you should own it baby.

0:36:23.239 --> 0:36:26.040
<v Speaker 1>They say, for women in general, if you can't see it,

0:36:26.080 --> 0:36:28.800
<v Speaker 1>you can't be it. Well, the same for women once

0:36:28.840 --> 0:36:31.560
<v Speaker 1>they become older, right and am I allowed yous? Are

0:36:31.600 --> 0:36:35.160
<v Speaker 1>it older now very neurotic? No? No, absolutely, But but

0:36:35.160 --> 0:36:37.440
<v Speaker 1>but you know, I have this thing, you know, I

0:36:37.480 --> 0:36:39.920
<v Speaker 1>live here in Manhattan, and I walk the streets of

0:36:39.960 --> 0:36:44.040
<v Speaker 1>Manhattan and I actively look at the older people in

0:36:44.080 --> 0:36:46.239
<v Speaker 1>the streets. I look at the older women that I

0:36:46.360 --> 0:36:49.759
<v Speaker 1>passed by, and I know every single one of those

0:36:49.760 --> 0:36:52.640
<v Speaker 1>older women I see on the streets of Manhattan has

0:36:52.640 --> 0:36:55.200
<v Speaker 1>had an extraordinary life, you know, And she's had an

0:36:55.239 --> 0:36:57.520
<v Speaker 1>extraordinary life because I have some idea as a woman

0:36:57.520 --> 0:37:00.920
<v Speaker 1>of what she's been through. What people just smiths rocketing

0:37:00.920 --> 0:37:03.240
<v Speaker 1>through the streets of New York as a little old lady.

0:37:03.280 --> 0:37:09.360
<v Speaker 1>There is a truly extraordinary saga of strength and desperation

0:37:09.760 --> 0:37:14.120
<v Speaker 1>and difficulties and achievement and fit. There's an amazing story

0:37:14.160 --> 0:37:17.360
<v Speaker 1>behind that person. And we are taught as a society

0:37:17.440 --> 0:37:20.239
<v Speaker 1>to look at older women and despise them, to just

0:37:20.440 --> 0:37:24.080
<v Speaker 1>instantly dismiss them despises too strongle I mean, no, I'm

0:37:24.120 --> 0:37:26.480
<v Speaker 1>using that word in a patriarchal sense, because that is

0:37:26.560 --> 0:37:30.920
<v Speaker 1>what a lot of men do consciously and unconsciously as well.

0:37:31.400 --> 0:37:33.719
<v Speaker 1>I regard myself that I say this regularly, as you know,

0:37:33.760 --> 0:37:36.440
<v Speaker 1>a proudly visible member of the most invisible segment of

0:37:36.440 --> 0:37:39.799
<v Speaker 1>our society, which is older women. And so I want

0:37:39.800 --> 0:37:42.160
<v Speaker 1>to role model in my life, you know, I want

0:37:42.160 --> 0:37:46.000
<v Speaker 1>to completely counter the way society thinks an older one

0:37:46.080 --> 0:37:48.600
<v Speaker 1>should look like, be like, talk like, dress like, work like,

0:37:48.920 --> 0:37:50.960
<v Speaker 1>and date like. And I want all of us to

0:37:51.040 --> 0:37:53.640
<v Speaker 1>do that. We can all take actions every single day

0:37:53.640 --> 0:37:56.400
<v Speaker 1>to change this. Okay, sign me up like what and

0:37:57.200 --> 0:37:59.280
<v Speaker 1>up there is what is going to drive the change.

0:37:59.320 --> 0:38:01.680
<v Speaker 1>It's not going to come from consumer culture. It's not

0:38:01.760 --> 0:38:03.839
<v Speaker 1>going to come from advertising, it's not going to come

0:38:03.880 --> 0:38:07.960
<v Speaker 1>from tech. All those fields have an enormous critical role

0:38:08.040 --> 0:38:11.800
<v Speaker 1>to play. But people's attitudes and incremental change is what

0:38:12.000 --> 0:38:15.600
<v Speaker 1>drives culture change, and that's what is going to change

0:38:15.640 --> 0:38:18.160
<v Speaker 1>the role of So change happens from the bottom up,

0:38:18.200 --> 0:38:21.520
<v Speaker 1>not the top down microactions. So here's the most important one.

0:38:22.200 --> 0:38:26.640
<v Speaker 1>I coined the hashtag say your age. Okay, and I

0:38:26.760 --> 0:38:29.880
<v Speaker 1>ask every woman, and by the way, I asked men too.

0:38:29.960 --> 0:38:31.839
<v Speaker 1>But but we are talking about women here because ages

0:38:31.840 --> 0:38:35.560
<v Speaker 1>that affects us much more to say say her age,

0:38:35.680 --> 0:38:38.279
<v Speaker 1>Because because I've I've been shouting my age from the

0:38:38.320 --> 0:38:40.880
<v Speaker 1>rooftops for like like, for I'm fifty nine. And the

0:38:40.920 --> 0:38:43.400
<v Speaker 1>thing is that, my philosopher here is the opposite of

0:38:43.440 --> 0:38:45.640
<v Speaker 1>what people normally say to count ages, and which is, oh,

0:38:45.680 --> 0:38:48.440
<v Speaker 1>age is just a number. No, it's not. Your age

0:38:48.520 --> 0:38:51.279
<v Speaker 1>is a very special number, because your age is the

0:38:51.360 --> 0:38:54.560
<v Speaker 1>sum total of you. I give an interview um last

0:38:54.640 --> 0:38:58.319
<v Speaker 1>year to a German newspaper and the editor on the

0:38:58.320 --> 0:39:01.240
<v Speaker 1>phone call said to me at the anda, now, Cindy,

0:39:01.320 --> 0:39:03.880
<v Speaker 1>you know I have to apologize in it that you know,

0:39:04.320 --> 0:39:06.799
<v Speaker 1>I'm so sorry about what I now have to ask you.

0:39:06.840 --> 0:39:09.280
<v Speaker 1>But you know it is a requirement that we ask everybody.

0:39:09.280 --> 0:39:10.960
<v Speaker 1>And I'm thinking, oh my god, I mean, what deeply

0:39:11.000 --> 0:39:13.000
<v Speaker 1>personal thing is you know? And he went, you know,

0:39:13.080 --> 0:39:16.520
<v Speaker 1>so I'm so sorry how old you? And I just

0:39:16.760 --> 0:39:19.080
<v Speaker 1>I had hysterics. I burst out laughing and I said,

0:39:19.080 --> 0:39:21.560
<v Speaker 1>I'm fifty ages, as you know, and I couldn't care less.

0:39:21.680 --> 0:39:24.839
<v Speaker 1>And so, you know, say your age count anybody goes,

0:39:24.880 --> 0:39:26.520
<v Speaker 1>oh ho ho, I won't ask how old you are

0:39:26.560 --> 0:39:31.960
<v Speaker 1>by telling them, and then very importantly take that valuation

0:39:32.080 --> 0:39:36.000
<v Speaker 1>of you, as in your age into the workplace. And

0:39:36.040 --> 0:39:39.799
<v Speaker 1>I recommend to women take it into job interviews, So

0:39:40.160 --> 0:39:43.480
<v Speaker 1>do not do that thing, or you know, shedding a

0:39:43.520 --> 0:39:47.160
<v Speaker 1>few years on LinkedIn from your resume, own your entire

0:39:47.400 --> 0:39:50.560
<v Speaker 1>career to date and say say your age. I am

0:39:50.560 --> 0:39:54.360
<v Speaker 1>fifty nine and I am incredibly value because I have

0:39:54.400 --> 0:39:56.760
<v Speaker 1>fifty nine years worth off. You know what that age

0:39:56.800 --> 0:39:59.680
<v Speaker 1>means is I can do this. I have expertise in this.

0:40:00.120 --> 0:40:02.920
<v Speaker 1>I know some cosmetic companies have stopped using the term

0:40:03.040 --> 0:40:07.799
<v Speaker 1>age defining, and that's seen as some sign of progress.

0:40:07.840 --> 0:40:09.440
<v Speaker 1>Do you think it is? And what else do you

0:40:09.440 --> 0:40:14.560
<v Speaker 1>think needs to be done individually and collectively? Um? Everything? Now?

0:40:14.640 --> 0:40:16.960
<v Speaker 1>I know Allure magazine was the first to ban the

0:40:17.080 --> 0:40:20.920
<v Speaker 1>term anti aging from its pages, which was great. The

0:40:20.960 --> 0:40:23.680
<v Speaker 1>next sentence in the announcement linked to an adver retin

0:40:23.760 --> 0:40:26.560
<v Speaker 1>a I noticed that also, But you know, we'll take it.

0:40:26.680 --> 0:40:30.160
<v Speaker 1>Culture change is slow and it's incremental. But you know,

0:40:30.239 --> 0:40:33.440
<v Speaker 1>aging is not just something annoying all people do or parents.

0:40:33.640 --> 0:40:36.160
<v Speaker 1>It is a process that we embark upon the day

0:40:36.320 --> 0:40:40.320
<v Speaker 1>we're born. Aging is living. There's a great um British

0:40:40.400 --> 0:40:44.040
<v Speaker 1>writer named and Cartfood told Brian Lair on NPR, you

0:40:44.080 --> 0:40:48.000
<v Speaker 1>can no more be anti aging than anti breathing. So

0:40:48.040 --> 0:40:51.080
<v Speaker 1>I think thinking about how we just think about the

0:40:51.200 --> 0:40:54.680
<v Speaker 1>term aging as a substitute for you know bad thing.

0:40:54.840 --> 0:40:59.040
<v Speaker 1>Everyone is aging, not just parents and celebrities. It is terrible.

0:40:59.080 --> 0:41:02.880
<v Speaker 1>When you see the internet features, you won't believe what

0:41:02.920 --> 0:41:06.320
<v Speaker 1>they look like. Now. I think a very fundamental concept

0:41:06.360 --> 0:41:10.600
<v Speaker 1>here is the idea of age shame. Why on earth

0:41:10.680 --> 0:41:13.680
<v Speaker 1>should waking up a day older be a source of

0:41:13.719 --> 0:41:17.279
<v Speaker 1>shame when it is something every person does. When we

0:41:17.560 --> 0:41:21.520
<v Speaker 1>scrub our resumes for early accomplishments, we reinforce age shame

0:41:22.040 --> 0:41:25.040
<v Speaker 1>when we die our hair just to cover the gray,

0:41:25.120 --> 0:41:28.680
<v Speaker 1>and millions and millions of people do. I totally understand

0:41:28.719 --> 0:41:32.600
<v Speaker 1>and respect why no judgment, But these behaviors are not

0:41:32.920 --> 0:41:35.479
<v Speaker 1>good for us because they're rooted in shame about something

0:41:35.480 --> 0:41:38.480
<v Speaker 1>that shouldn't be shameful, and they give a pass to

0:41:38.560 --> 0:41:43.960
<v Speaker 1>the discrimination that makes those behaviors necessary. If women worked right,

0:41:44.120 --> 0:41:46.760
<v Speaker 1>and how much money that would add to the economy,

0:41:46.840 --> 0:41:51.000
<v Speaker 1>I think nobody really talks about how if people older

0:41:51.040 --> 0:41:54.719
<v Speaker 1>people were gainfully employed, how much that would add to

0:41:54.719 --> 0:41:57.720
<v Speaker 1>the persistent myth that older people are drag on the economy.

0:41:57.760 --> 0:42:00.080
<v Speaker 1>There's no truth to it. You're making a point I

0:42:00.120 --> 0:42:03.160
<v Speaker 1>make all the time, because you know, when when I

0:42:03.200 --> 0:42:06.040
<v Speaker 1>talk about championing diversity as a whole and ages them

0:42:06.040 --> 0:42:08.400
<v Speaker 1>within that as one dimension of it, I make the

0:42:08.440 --> 0:42:11.120
<v Speaker 1>point that I am not doing this because it's the

0:42:11.200 --> 0:42:13.520
<v Speaker 1>right thing to do. I'm doing this because I'm a

0:42:13.560 --> 0:42:17.440
<v Speaker 1>hard head of pragmatic businesswoman. And oh my god, the

0:42:17.600 --> 0:42:21.560
<v Speaker 1>impact on the American economy when we eradicate agism in

0:42:21.560 --> 0:42:26.200
<v Speaker 1>the workplace, honestly, precisely your point. The extraordinary pool of talent,

0:42:26.239 --> 0:42:29.279
<v Speaker 1>the resources, the point I made earlier, the time and

0:42:29.400 --> 0:42:33.000
<v Speaker 1>cost efficiency of skills and expertise that have been honed

0:42:33.040 --> 0:42:37.200
<v Speaker 1>over decades, brought to bear on the workplace and the

0:42:37.239 --> 0:42:42.840
<v Speaker 1>workload in any industry would turbo charge every single business

0:42:42.880 --> 0:42:45.759
<v Speaker 1>towards a far more lucrative future, and it would power

0:42:45.840 --> 0:42:48.640
<v Speaker 1>the American economy into a whole new era. Absent bloody

0:42:48.680 --> 0:42:53.480
<v Speaker 1>lutely so, older workers make very good economic and business absolutely,

0:42:53.600 --> 0:42:55.319
<v Speaker 1>and I mean there was a Wild Street Journal piece

0:42:55.400 --> 0:42:58.279
<v Speaker 1>about Europe making use of older workers, but it paired it.

0:42:58.400 --> 0:43:01.280
<v Speaker 1>The headline was often at the spence of younger workers.

0:43:01.600 --> 0:43:04.400
<v Speaker 1>That is a myth. It is called the fallacy of

0:43:04.480 --> 0:43:06.960
<v Speaker 1>the lump of labor. It is another way that we

0:43:07.000 --> 0:43:09.879
<v Speaker 1>are pitted against each other. In this case old versus young,

0:43:10.400 --> 0:43:13.400
<v Speaker 1>when it's position is scarcity, it makes people nervous and

0:43:13.440 --> 0:43:17.160
<v Speaker 1>they read the story right, but it is false. It

0:43:17.280 --> 0:43:21.680
<v Speaker 1>is alarmist. Same with this, you know metaphor for population

0:43:21.719 --> 0:43:24.560
<v Speaker 1>aging of the gray tsunami. The baby boom is the

0:43:24.600 --> 0:43:28.280
<v Speaker 1>best studied demographic phenomenon in history. It's not some title

0:43:28.280 --> 0:43:30.680
<v Speaker 1>wave that's sneaking up the Hudson when we weren't looking.

0:43:31.680 --> 0:43:33.279
<v Speaker 1>You don't think they're going to cost a lot of

0:43:33.280 --> 0:43:37.120
<v Speaker 1>money as they age? They you mean we yeah, yeah,

0:43:37.120 --> 0:43:44.080
<v Speaker 1>that's why that one I think. I think, first of all,

0:43:44.120 --> 0:43:46.960
<v Speaker 1>spending on older people is often portrayed as an expense.

0:43:47.000 --> 0:43:50.040
<v Speaker 1>It is an investment. This talk about older people, you know,

0:43:50.080 --> 0:43:52.960
<v Speaker 1>sucking more out of the system. The system was developed

0:43:52.960 --> 0:43:57.000
<v Speaker 1>to enable people with disabilities or who have retired to

0:43:57.120 --> 0:44:01.480
<v Speaker 1>remain self sufficient. That's what the system was designed for. Yes,

0:44:01.520 --> 0:44:04.920
<v Speaker 1>there will be costs, but there are also opportunities. Society

0:44:04.920 --> 0:44:08.040
<v Speaker 1>of longer lives is going to require massive investment in

0:44:08.040 --> 0:44:10.960
<v Speaker 1>infrastructure and in healthcare. Those are real costs, and so

0:44:11.480 --> 0:44:13.960
<v Speaker 1>embrace us in the workforce and we will make you

0:44:14.040 --> 0:44:18.239
<v Speaker 1>the ton of money that thaw outweighs those costs, right,

0:44:18.320 --> 0:44:22.480
<v Speaker 1>and you know, address agism in healthcare so that so

0:44:22.560 --> 0:44:25.440
<v Speaker 1>that older people receive better care and and receive the

0:44:25.480 --> 0:44:29.400
<v Speaker 1>care that we need. We are facing um an enormously

0:44:29.800 --> 0:44:33.839
<v Speaker 1>troubled time on the planet. Leaders and and politicians and

0:44:33.920 --> 0:44:38.839
<v Speaker 1>corporate leaders are already exploiting deep divisions of race and

0:44:38.960 --> 0:44:42.560
<v Speaker 1>class and gender. We cannot afford to add age to

0:44:42.640 --> 0:44:45.560
<v Speaker 1>the mix. That's what ages M does, pits old against young.

0:44:45.880 --> 0:44:49.360
<v Speaker 1>It is imperative that we overturn this narrative that to

0:44:49.600 --> 0:44:52.719
<v Speaker 1>ages to fail, that older and younger people don't have

0:44:52.760 --> 0:44:55.920
<v Speaker 1>anything in common. I think it's enormously important to stackles

0:44:55.960 --> 0:45:03.480
<v Speaker 1>agism because the impact on the American economy of embracing

0:45:03.719 --> 0:45:08.320
<v Speaker 1>and leveraging the enormous potential in the older workforce would

0:45:08.760 --> 0:45:12.960
<v Speaker 1>dramatically power us to a very different financial scenario, which

0:45:13.000 --> 0:45:16.960
<v Speaker 1>would give everybody young and older like many more opportunities,

0:45:17.480 --> 0:45:20.680
<v Speaker 1>better ways of living and better ways of aging, and

0:45:20.760 --> 0:45:23.120
<v Speaker 1>ultimately just make all of us a great deal happier.

0:45:25.440 --> 0:45:29.319
<v Speaker 1>Just spending some time with Lynn, Joannie Ashton, and Cindy

0:45:29.480 --> 0:45:33.399
<v Speaker 1>made me realize that even I have misconceptions about this

0:45:33.520 --> 0:45:37.759
<v Speaker 1>particular demographic, then I'm a part of Maybe agism will

0:45:37.800 --> 0:45:41.680
<v Speaker 1>stop being the last socially acceptable is um if we

0:45:41.719 --> 0:45:45.200
<v Speaker 1>stop shaming people because of it, just as our culture

0:45:45.239 --> 0:45:49.800
<v Speaker 1>has become less tolerant of body shaming. After all, aging

0:45:49.840 --> 0:45:54.600
<v Speaker 1>crosses all racial, gender, and socioeconomic lines, and it will

0:45:54.640 --> 0:46:02.920
<v Speaker 1>happen to all of us one day if we're lucky.

0:46:05.640 --> 0:46:09.600
<v Speaker 1>Thanks so much for listening, everyone, and until we meet again,

0:46:09.960 --> 0:46:13.040
<v Speaker 1>make sure to follow me on Instagram. I'm at Katie

0:46:13.080 --> 0:46:16.479
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0:46:16.520 --> 0:46:18.959
<v Speaker 1>wake Up Call, and you can do that by going

0:46:19.040 --> 0:46:25.359
<v Speaker 1>to Katie Currek dot com. Next Question with Katie Couric

0:46:25.480 --> 0:46:28.080
<v Speaker 1>is a production of I Heart Radio and Katie Curreic Media.

0:46:28.400 --> 0:46:32.200
<v Speaker 1>The executive producers are Katie Kuric, Lauren Bright Pacheco, Julie Douglas,

0:46:32.239 --> 0:46:35.640
<v Speaker 1>and Tyler Klang. Our show producers are Bethan Mcalouso and

0:46:35.719 --> 0:46:40.120
<v Speaker 1>Courtney Litz. The supervising producer is Dylan Fagan. Associate producers

0:46:40.120 --> 0:46:43.960
<v Speaker 1>are Emily Pinto and Derrek Clemens. Editing by Dylan Fagan,

0:46:44.160 --> 0:46:48.240
<v Speaker 1>Derrek Clements, and Lowell Berlante. Our researcher is Barbara Keene.

0:46:48.719 --> 0:46:51.359
<v Speaker 1>For more information on today's episode, go to Katie Currek

0:46:51.440 --> 0:46:54.000
<v Speaker 1>dot com and follow us on Twitter and Instagram at

0:46:54.080 --> 0:47:03.399
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