1 00:00:00,280 --> 00:00:03,760 Speaker 1: This is the business of sports. Should Major League Baseball 2 00:00:04,000 --> 00:00:06,840 Speaker 1: shorten up the season? How do we present football to 3 00:00:06,920 --> 00:00:08,920 Speaker 1: the audience of the future. I don't think that most 4 00:00:08,920 --> 00:00:11,640 Speaker 1: players understand the power that they have. Michael Barr. The 5 00:00:11,720 --> 00:00:15,520 Speaker 1: future of IndyCar racing is looking bright. Scott Sashnak very 6 00:00:15,560 --> 00:00:18,959 Speaker 1: basic math here, more bidders means more money. Evan Nobody Williams. 7 00:00:18,960 --> 00:00:22,079 Speaker 1: The team value has essentially quadruples. And the leaders in 8 00:00:22,120 --> 00:00:25,480 Speaker 1: the sports industry time to bring in our guest, hal Steinbrunner, 9 00:00:25,600 --> 00:00:29,320 Speaker 1: National Hockey League Commissioner Gary Betman, Atlanta Braves President Derek Schiller, 10 00:00:29,400 --> 00:00:34,720 Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello, 11 00:00:34,760 --> 00:00:37,320 Speaker 1: I'm Michael Barr and I'm Evan Nobi Williams. Every week 12 00:00:37,320 --> 00:00:40,239 Speaker 1: at this time, plus Mondays and Wednesdays, we explore the 13 00:00:40,240 --> 00:00:42,800 Speaker 1: big money issues in the world of sports. Coming up 14 00:00:42,800 --> 00:00:45,839 Speaker 1: on today's show, Scott, Evan and I will speak with 15 00:00:45,880 --> 00:00:49,400 Speaker 1: the CEO of the Peach Bowl, Gary Stokin. Stay tuned 16 00:00:49,479 --> 00:00:53,000 Speaker 1: for insight on the business of big time college sports, 17 00:00:53,000 --> 00:00:55,840 Speaker 1: plus the attendants dip in the collegiate athletes, and let's 18 00:00:55,840 --> 00:01:00,040 Speaker 1: not forget Michael A fantastic story about Michael Jordan's that 19 00:01:00,040 --> 00:01:02,040 Speaker 1: that a lot of people I don't think already know, 20 00:01:02,720 --> 00:01:04,240 Speaker 1: but you don't want to miss it towards the end 21 00:01:04,240 --> 00:01:06,760 Speaker 1: of the interview. It's pretty good. That's coming up shortly. 22 00:01:06,800 --> 00:01:09,760 Speaker 1: But first let's get into some of the week's top stories. 23 00:01:09,800 --> 00:01:14,000 Speaker 1: And let's start with former New England Patriots tight end 24 00:01:14,120 --> 00:01:19,119 Speaker 1: Rob Gronkowski. Uh. It's he gave kind of an emotional 25 00:01:19,600 --> 00:01:22,360 Speaker 1: press conference. Now it was supposed to be because he's 26 00:01:22,360 --> 00:01:26,039 Speaker 1: announcing a new line of CBD products and it leaves 27 00:01:26,080 --> 00:01:29,680 Speaker 1: the door opened for the return to football. And we're 28 00:01:29,720 --> 00:01:32,920 Speaker 1: gonna talk about this in a second. But ironically, I 29 00:01:32,959 --> 00:01:35,600 Speaker 1: had a chance to also speak with Terrell Davis, the 30 00:01:35,800 --> 00:01:39,959 Speaker 1: former white out for Denver. Yes, I'm sorry, the running 31 00:01:40,000 --> 00:01:41,800 Speaker 1: back for a Denver Yeah, I'm certain. Let me do 32 00:01:41,800 --> 00:01:44,280 Speaker 1: a pick up on that. I had a chance to 33 00:01:44,280 --> 00:01:47,560 Speaker 1: speak with Terrell Davis, the former running back for Denver 34 00:01:48,280 --> 00:01:50,880 Speaker 1: and the years he played and he had to quit 35 00:01:51,240 --> 00:01:55,800 Speaker 1: prematurely because of the pain. He's also in uh CBD 36 00:01:56,280 --> 00:02:00,000 Speaker 1: business for a drinkable product. Uh. Let's give a taste 37 00:02:00,080 --> 00:02:03,040 Speaker 1: of what we talked about. When I was playing, there 38 00:02:03,040 --> 00:02:07,120 Speaker 1: were many weeks in and days where I didn't recover 39 00:02:07,160 --> 00:02:09,800 Speaker 1: as fast as I would have liked. And you know 40 00:02:10,040 --> 00:02:15,320 Speaker 1: CBD and its properties in terms of pain management, working 41 00:02:15,320 --> 00:02:19,240 Speaker 1: with inflammation, allowing you to recover and rest for things 42 00:02:19,240 --> 00:02:21,400 Speaker 1: that an athlete who's trying to be at the highest 43 00:02:21,480 --> 00:02:26,160 Speaker 1: level needs. We'll have probably more of that interview coming 44 00:02:26,240 --> 00:02:27,920 Speaker 1: up later. We have a Labor Day special that's going 45 00:02:27,960 --> 00:02:30,720 Speaker 1: to come up, and we'll play more of a section 46 00:02:30,760 --> 00:02:34,720 Speaker 1: of that. But I bring up this problem, and it's 47 00:02:34,760 --> 00:02:38,600 Speaker 1: the same problem for Rank, is the same problem for 48 00:02:38,840 --> 00:02:42,880 Speaker 1: Davis and many other athletes. CBD is not allowed in 49 00:02:42,919 --> 00:02:48,400 Speaker 1: the NFL currently, UH and I always wonder why because 50 00:02:48,560 --> 00:02:51,359 Speaker 1: it obviously now they've taken out the th HC part, 51 00:02:51,600 --> 00:02:54,120 Speaker 1: that's the part that makes you high. But if it 52 00:02:54,160 --> 00:02:56,919 Speaker 1: helps with pain, and many people say it does, why 53 00:02:56,960 --> 00:03:00,040 Speaker 1: not allowing Yeah, I think we're we're fast approaching a 54 00:03:00,080 --> 00:03:03,919 Speaker 1: point where all the leagues are going to approach all 55 00:03:03,960 --> 00:03:07,400 Speaker 1: of marijuana, but especially CBD a little differently. You're right, 56 00:03:07,480 --> 00:03:10,720 Speaker 1: they're both CBD and th HC are both compounds found 57 00:03:10,720 --> 00:03:14,400 Speaker 1: in marijuana. Th HC is the psychoactive part of it, 58 00:03:14,720 --> 00:03:19,040 Speaker 1: CBD is not. UH and athletes, there are hundreds thousands 59 00:03:19,080 --> 00:03:21,080 Speaker 1: of athletes around the world that are using this thing, 60 00:03:21,080 --> 00:03:23,800 Speaker 1: whether they're allowed to or not. Um, you know, the 61 00:03:23,840 --> 00:03:27,800 Speaker 1: alternative in a lot of cases is heavy duty pain medication, right, 62 00:03:27,800 --> 00:03:32,000 Speaker 1: which has a whole host of negative side effects that 63 00:03:32,240 --> 00:03:34,400 Speaker 1: CBD at least, I mean, there's a lot of science 64 00:03:34,560 --> 00:03:36,480 Speaker 1: yet to be done on CBD, but at least from 65 00:03:36,520 --> 00:03:39,640 Speaker 1: what we understand right now, that CBD does not have 66 00:03:39,720 --> 00:03:41,880 Speaker 1: those those same side effects. I think you're gonna hear 67 00:03:41,920 --> 00:03:45,240 Speaker 1: more and more, you know, as athletes like Terrell Davison 68 00:03:45,240 --> 00:03:48,720 Speaker 1: and Gronkowski get involved here. The UFC just signed a 69 00:03:48,720 --> 00:03:51,440 Speaker 1: big partnership with a CBD company that includes a lot 70 00:03:51,480 --> 00:03:53,880 Speaker 1: of research that will be done there. I think you're 71 00:03:53,880 --> 00:03:55,560 Speaker 1: gonna hear more and more about this, and I do 72 00:03:55,640 --> 00:03:58,760 Speaker 1: think that the league's position is going to change pretty quickly. Yeah, 73 00:03:58,800 --> 00:04:01,520 Speaker 1: that is something that Davis was saying that, right, the 74 00:04:01,640 --> 00:04:05,600 Speaker 1: league is looking at it, but they want more proof. Uh, 75 00:04:05,640 --> 00:04:07,560 Speaker 1: And I think you're right. I think as as we 76 00:04:07,640 --> 00:04:11,440 Speaker 1: go along, this is going to become commonplace. I think 77 00:04:11,480 --> 00:04:14,600 Speaker 1: part of it is because many years ago, when you 78 00:04:14,720 --> 00:04:17,200 Speaker 1: used to have the old movies from the thirties Reefer 79 00:04:17,360 --> 00:04:20,360 Speaker 1: Madness and and all the other stuff, and some wild 80 00:04:20,440 --> 00:04:25,160 Speaker 1: eyed guy playing the piano and that was the propaganda 81 00:04:25,200 --> 00:04:28,360 Speaker 1: back then. Uh. And again I'm you know, I'm not 82 00:04:28,839 --> 00:04:31,160 Speaker 1: I'm not saying, you know, some people say that marijuana 83 00:04:31,320 --> 00:04:33,719 Speaker 1: is a gateway to other drugs, but I'm not talking 84 00:04:33,720 --> 00:04:37,359 Speaker 1: about marijuana talking about CBD outside of outside of the 85 00:04:37,360 --> 00:04:40,200 Speaker 1: CBD part. Did you did you listen to to some 86 00:04:40,279 --> 00:04:43,800 Speaker 1: of the things Gronkowski said about about the physical the 87 00:04:43,839 --> 00:04:46,120 Speaker 1: brutal nature of the sport and what he was struggling with. 88 00:04:47,120 --> 00:04:51,720 Speaker 1: It's his back is a disaster, and and many others 89 00:04:52,279 --> 00:04:55,080 Speaker 1: that played in the NFL the same way. But you 90 00:04:55,120 --> 00:04:58,159 Speaker 1: could see it. I mean, these guys take hits that 91 00:04:58,240 --> 00:05:00,920 Speaker 1: are unbelievable. Yeah, he took a hit in the Super 92 00:05:00,960 --> 00:05:03,679 Speaker 1: Bowl this year that he says he slept five minutes. 93 00:05:03,720 --> 00:05:05,600 Speaker 1: He was crying in bed the night after the Super 94 00:05:05,640 --> 00:05:07,839 Speaker 1: Bowl when they won, and then for the next four 95 00:05:07,880 --> 00:05:09,960 Speaker 1: weeks he was not sleeping more than twenty minutes a 96 00:05:10,080 --> 00:05:13,239 Speaker 1: night because of the pain. Um, and I watched the play. 97 00:05:13,279 --> 00:05:17,400 Speaker 1: It's a It's a standard, basic tackle. There's nothing all 98 00:05:17,440 --> 00:05:19,520 Speaker 1: that crazy about it. You wouldn't think twice about it 99 00:05:19,560 --> 00:05:21,920 Speaker 1: if if you were watching a game and saw it. Um. 100 00:05:22,040 --> 00:05:25,200 Speaker 1: But between Rob Gronkowski talking about this stuff. Andrew Luck, 101 00:05:25,240 --> 00:05:28,839 Speaker 1: which we discussed earlier this week, also retiring and talking 102 00:05:28,839 --> 00:05:31,400 Speaker 1: about kind of the brutal effect not just physically but 103 00:05:31,440 --> 00:05:34,320 Speaker 1: also mentally that the sport can have on you. Um, 104 00:05:34,640 --> 00:05:38,400 Speaker 1: just does seem like there is more discussion now about 105 00:05:38,600 --> 00:05:41,200 Speaker 1: you know, the effect that playing football and doing it 106 00:05:41,279 --> 00:05:43,839 Speaker 1: for for a year on year, what that can have 107 00:05:43,920 --> 00:05:47,000 Speaker 1: on you. Let's talk about the Kansas City Royals. The 108 00:05:47,080 --> 00:05:50,520 Speaker 1: owner David Glass is negotiating to sell the team to 109 00:05:51,040 --> 00:05:55,240 Speaker 1: a local businessman, John Sherman, and the price tag, according 110 00:05:55,279 --> 00:05:59,760 Speaker 1: to sources with the ESPN, more than a billion dollars. Yeah. 111 00:05:59,800 --> 00:06:02,919 Speaker 1: Not David Glass, the former Walmart CEO, bought a team 112 00:06:02,920 --> 00:06:05,880 Speaker 1: in two thousand for ninety six million. Looks like he's 113 00:06:05,920 --> 00:06:08,320 Speaker 1: about to sell it for over a billion. Not a 114 00:06:08,360 --> 00:06:11,840 Speaker 1: bad not a bad ten x profit there um, But yeah, 115 00:06:11,920 --> 00:06:14,279 Speaker 1: this is a you know, the most recent MLB team 116 00:06:14,320 --> 00:06:17,320 Speaker 1: to sell short of the money that that was purchased. 117 00:06:17,320 --> 00:06:19,800 Speaker 1: When when when when Bruce Sherman no relation to John, 118 00:06:19,960 --> 00:06:22,160 Speaker 1: when he bought the Marlins, I guess two years ago. 119 00:06:22,240 --> 00:06:24,920 Speaker 1: Now that was one point two billion. The Royals and 120 00:06:24,960 --> 00:06:27,200 Speaker 1: the Marlins, I would argue, are probably the two least 121 00:06:27,360 --> 00:06:30,359 Speaker 1: valuable major League Baseball teams. So this one sold a 122 00:06:30,360 --> 00:06:33,400 Speaker 1: little bit less than that, but it means that every 123 00:06:33,480 --> 00:06:36,520 Speaker 1: essentially means that every MLB franchise right now it's worth 124 00:06:36,520 --> 00:06:38,400 Speaker 1: over a billion dollars, which is which is a good 125 00:06:38,400 --> 00:06:40,840 Speaker 1: metric for for Major League Baseball. What's amazing to me 126 00:06:41,000 --> 00:06:44,760 Speaker 1: is that recently Lord and Taylor was sold for a 127 00:06:44,839 --> 00:06:47,880 Speaker 1: hundred million dollars and now we're talking about the Kansas 128 00:06:47,880 --> 00:06:51,000 Speaker 1: City Royals for about a billion dollars. That's amazing to me. 129 00:06:51,240 --> 00:06:54,360 Speaker 1: One franchise. But they're only thirty as as Scott has 130 00:06:54,400 --> 00:06:57,240 Speaker 1: always said, there are only thirty of these things out there. Yeah, 131 00:06:57,279 --> 00:06:59,680 Speaker 1: and and the Royals are about to sign what it 132 00:06:59,760 --> 00:07:02,240 Speaker 1: sounds like a new TV deal according to ESPN that's 133 00:07:02,240 --> 00:07:04,400 Speaker 1: going to double their you know, their annual TV money 134 00:07:04,440 --> 00:07:08,720 Speaker 1: from million to fifty million. You can bet that John 135 00:07:08,720 --> 00:07:11,040 Speaker 1: Sherman is aware of that negotiation and that and that 136 00:07:11,120 --> 00:07:14,920 Speaker 1: was factoring in as well. Um, but yeah, you're right there, 137 00:07:14,960 --> 00:07:17,520 Speaker 1: there's not there's not too many of these franchises. Uh, 138 00:07:17,560 --> 00:07:20,760 Speaker 1: there's a scarcity. People like to buy them, and you know, 139 00:07:20,920 --> 00:07:22,960 Speaker 1: I can't think of a single one that's ever been 140 00:07:23,000 --> 00:07:26,000 Speaker 1: sold for less than it was purchased for so they're 141 00:07:26,040 --> 00:07:28,880 Speaker 1: also they're also proving to be pretty good investment so far. 142 00:07:29,640 --> 00:07:32,680 Speaker 1: Let's talk about Penn State and actually this kind of 143 00:07:32,720 --> 00:07:34,760 Speaker 1: goes back to the first story we we're talking about 144 00:07:34,760 --> 00:07:40,080 Speaker 1: with football. James Franklin, UH could be impacted by the 145 00:07:40,120 --> 00:07:45,760 Speaker 1: team X teams physician in a lawsuit Less explained. Yeah, 146 00:07:45,800 --> 00:07:50,440 Speaker 1: So earlier this week, former Penn State football physician Scott Lynch, 147 00:07:50,480 --> 00:07:53,360 Speaker 1: who was with the team from fourteen through March of 148 00:07:53,400 --> 00:07:55,920 Speaker 1: this year before he was fired UH. He's filed a 149 00:07:55,960 --> 00:07:58,520 Speaker 1: lawsuit against a number of people associated with Penn State, 150 00:07:58,560 --> 00:08:01,960 Speaker 1: including James Franklin, who the Penn State football coach, Sandy Barber, 151 00:08:01,920 --> 00:08:05,480 Speaker 1: who's the athletic director over there. He's claiming that he 152 00:08:05,560 --> 00:08:09,600 Speaker 1: pushed back on James Franklin interfering with his treatment of players, 153 00:08:09,600 --> 00:08:11,480 Speaker 1: that the Franklin had pressured people to get on the 154 00:08:11,520 --> 00:08:15,160 Speaker 1: field when you know his expert medical opinion that they 155 00:08:15,360 --> 00:08:18,480 Speaker 1: should not have been there, um, which is obviously is 156 00:08:18,520 --> 00:08:23,400 Speaker 1: a huge claim. One to disclaimers here. One Franklin and 157 00:08:23,440 --> 00:08:27,240 Speaker 1: the school have you know, vehemently denied any wrongdoing here. 158 00:08:27,640 --> 00:08:32,040 Speaker 1: Two Lynch doesn't provide any direct evidence, at least not yet. 159 00:08:32,320 --> 00:08:34,640 Speaker 1: Right He says these things happened. I'm sure he has 160 00:08:34,679 --> 00:08:37,079 Speaker 1: examples in his head that he's thinking of. None of 161 00:08:37,120 --> 00:08:39,720 Speaker 1: them are actually listed in the lawsuits. We're not quite 162 00:08:39,760 --> 00:08:43,120 Speaker 1: there yet, um, but we talk a lot about n 163 00:08:43,160 --> 00:08:47,040 Speaker 1: ci A problems on the show and see A violations. 164 00:08:47,240 --> 00:08:50,440 Speaker 1: In my opinion, this is the most severe type, the 165 00:08:50,440 --> 00:08:54,120 Speaker 1: ones in which players are athletes are not protected by 166 00:08:54,120 --> 00:08:56,280 Speaker 1: the schools that they go to, by the administrators at 167 00:08:56,280 --> 00:08:58,959 Speaker 1: the school that they attend. Those feel like the most 168 00:08:59,280 --> 00:09:01,520 Speaker 1: the most grievous. So there's gonna be a lot more 169 00:09:01,559 --> 00:09:04,760 Speaker 1: information here. I'm sure if there is any kind of 170 00:09:04,800 --> 00:09:07,440 Speaker 1: pre trial discovery, I'd imagine that is going to be 171 00:09:07,480 --> 00:09:09,480 Speaker 1: where the meat and potatoes are and where we can 172 00:09:09,600 --> 00:09:12,040 Speaker 1: kind of figure out where this stands. But on its face, 173 00:09:12,240 --> 00:09:14,800 Speaker 1: not a great look for for James Franklin or Penn State. 174 00:09:15,400 --> 00:09:17,920 Speaker 1: Now let's get to this week's interview with the CEO 175 00:09:18,040 --> 00:09:21,000 Speaker 1: of the Peach Bowl, Gary Stikin. He's the man behind 176 00:09:21,160 --> 00:09:25,360 Speaker 1: this weekend's kickoff game between Alabama and Duke. Under his leadership, 177 00:09:25,400 --> 00:09:28,320 Speaker 1: the Peach Bowl, the big postseason event, has enjoyed sellouts 178 00:09:28,320 --> 00:09:31,240 Speaker 1: of eighteen in the past twenty years, earning the second 179 00:09:31,320 --> 00:09:34,520 Speaker 1: longest sellout streak in the bowl business. He's also distributed 180 00:09:34,520 --> 00:09:36,800 Speaker 1: more than a hundred and seventy three million dollars in 181 00:09:36,800 --> 00:09:40,240 Speaker 1: team payouts. Gary Happy, opening weekend of the college football season. 182 00:09:40,440 --> 00:09:43,240 Speaker 1: A great time of the year, Evan. We're excited. Uh, 183 00:09:43,520 --> 00:09:45,200 Speaker 1: it's gonna be a great year for us with the 184 00:09:45,840 --> 00:09:48,520 Speaker 1: Chick fil A kickoff game with number two Alabama and Duke, 185 00:09:48,559 --> 00:09:52,760 Speaker 1: and then we closed the season with CFP Semifinal Chick 186 00:09:52,760 --> 00:09:55,120 Speaker 1: fil A Peach Bowl with either number one against number 187 00:09:55,120 --> 00:09:58,760 Speaker 1: four or number two against number three. So great time 188 00:09:58,800 --> 00:10:00,880 Speaker 1: of the year for college football on a Lanta Absolutely, 189 00:10:00,960 --> 00:10:03,560 Speaker 1: and you're excited. As you said, college football fans around 190 00:10:03,559 --> 00:10:05,800 Speaker 1: the country also excited right now, and I think a 191 00:10:05,800 --> 00:10:07,640 Speaker 1: lot of them don't realize that that you are the 192 00:10:07,679 --> 00:10:10,960 Speaker 1: reason that they're excited right now. Twelve years ago, you 193 00:10:11,000 --> 00:10:13,559 Speaker 1: and the Peach Bowl had this crazy, wacky idea to 194 00:10:13,679 --> 00:10:17,439 Speaker 1: put two good college football games teams together to open 195 00:10:17,520 --> 00:10:19,840 Speaker 1: the year, which is something that wasn't happening at the time. 196 00:10:19,880 --> 00:10:22,360 Speaker 1: You know, at the time Alabama was opening against Southeast 197 00:10:22,360 --> 00:10:26,160 Speaker 1: Alabama State UM, and that became, you know, the impetus 198 00:10:26,200 --> 00:10:29,880 Speaker 1: for all these big college football games on on Week one, 199 00:10:30,280 --> 00:10:32,480 Speaker 1: take us back to that decision because it seems so 200 00:10:32,480 --> 00:10:35,280 Speaker 1: obvious now it's such a great commercial opportunity, but back then, 201 00:10:35,320 --> 00:10:38,280 Speaker 1: I'm sure it wasn't. That wasn't so obvious. Well, I'm 202 00:10:38,320 --> 00:10:40,720 Speaker 1: a very competitive person, and we had made a bid 203 00:10:40,960 --> 00:10:44,760 Speaker 1: in two thousand and six for the UH BCS to 204 00:10:44,840 --> 00:10:47,840 Speaker 1: host the National Championship Game. They had gone from the 205 00:10:47,880 --> 00:10:54,000 Speaker 1: BCS to evolving into UH starting a National Championship game. 206 00:10:54,120 --> 00:10:57,800 Speaker 1: And what what wound up happening is the four existing 207 00:10:57,880 --> 00:11:03,360 Speaker 1: BCS bowls, the Rose, the Sugar, the Orange, and the Fiesta. UH, 208 00:11:03,480 --> 00:11:06,360 Speaker 1: we're able to talk the commissioners into a double host 209 00:11:06,400 --> 00:11:09,120 Speaker 1: model where they would host their bowl game one week 210 00:11:09,160 --> 00:11:11,640 Speaker 1: and then the next week they would rotate the National 211 00:11:11,720 --> 00:11:16,720 Speaker 1: Championship Game. So UH. Simultaneously, the n C Double A 212 00:11:17,000 --> 00:11:20,920 Speaker 1: had legislated a twelfth game to the conference or to 213 00:11:21,000 --> 00:11:23,520 Speaker 1: the schedules. UH, so they moved from eleven games to 214 00:11:23,559 --> 00:11:26,600 Speaker 1: twelve games. So I told my board, I said, look, 215 00:11:26,800 --> 00:11:28,400 Speaker 1: if they're not gonna listen to the BCS and the 216 00:11:28,400 --> 00:11:30,560 Speaker 1: backside of the season, we're gonna start the BCS on 217 00:11:30,600 --> 00:11:32,880 Speaker 1: the front side of the season, and we're gonna start 218 00:11:32,880 --> 00:11:36,040 Speaker 1: a bowl type atmosphere game and in the kickoff game, 219 00:11:36,880 --> 00:11:38,960 Speaker 1: we had just brought the College Football Hall of Fame 220 00:11:39,000 --> 00:11:41,920 Speaker 1: to Atlanta, and so we really want to use this 221 00:11:42,000 --> 00:11:45,319 Speaker 1: as a celebration to kickoff college football with a vision 222 00:11:45,360 --> 00:11:49,280 Speaker 1: to make Atlanta the capitol of college football. And uh, 223 00:11:49,440 --> 00:11:52,800 Speaker 1: I called Terry Don Phillips at Clemson who was a friend, 224 00:11:52,920 --> 00:11:55,559 Speaker 1: and uh, you know they were going to be highly ranked. 225 00:11:55,559 --> 00:11:58,920 Speaker 1: They wind up being ranked number nine. Um, and I 226 00:11:58,960 --> 00:12:01,839 Speaker 1: called Nick Saban of friend and said, Nick, I'm starting this. 227 00:12:02,679 --> 00:12:06,080 Speaker 1: And Alabama was coming off a seven and six season, 228 00:12:06,160 --> 00:12:10,040 Speaker 1: losing to Louisiana Monroe in Nick's first year over there 229 00:12:10,080 --> 00:12:14,160 Speaker 1: at Alabama. And Nick said, yeah, Gary, I definitely want 230 00:12:14,160 --> 00:12:16,080 Speaker 1: to come over and play because if we can win 231 00:12:16,160 --> 00:12:20,720 Speaker 1: recruiting in Atlanta and then finished second to Georgia and Georgia, 232 00:12:20,840 --> 00:12:24,280 Speaker 1: we'll play for national championships. So wait, you're to blame 233 00:12:24,320 --> 00:12:27,439 Speaker 1: for this whole Alabama thing. Uh, Well, Nick would tell 234 00:12:27,480 --> 00:12:30,120 Speaker 1: you that that was the start of the run because 235 00:12:30,120 --> 00:12:34,120 Speaker 1: they came into to uh beat to Atlanta and beat 236 00:12:34,120 --> 00:12:37,120 Speaker 1: Clemson thirty four to ten. Was on the cover of 237 00:12:37,120 --> 00:12:41,520 Speaker 1: Sports Illustrated Alabama's back and that's the start of the 238 00:12:41,679 --> 00:12:45,080 Speaker 1: dynasty or the run, successful run that Alabama's been on 239 00:12:45,520 --> 00:12:48,480 Speaker 1: the next year, they came in ranked number five, beat 240 00:12:48,559 --> 00:12:51,720 Speaker 1: Virginia Tech number seven in our Chick Flight Kickoff game 241 00:12:51,760 --> 00:12:54,680 Speaker 1: and won the national championship. One thing you said is 242 00:12:54,720 --> 00:12:56,960 Speaker 1: that this is the only weekend of the year where 243 00:12:57,000 --> 00:13:00,880 Speaker 1: there's no NFL competition, and that has to be well, 244 00:13:00,920 --> 00:13:03,720 Speaker 1: you're right. It really has helped us because in the South, 245 00:13:04,080 --> 00:13:06,360 Speaker 1: you know, there weren't any really pro teams here until 246 00:13:06,440 --> 00:13:10,680 Speaker 1: nineteen sixty six, and so the college teams were the 247 00:13:10,720 --> 00:13:14,080 Speaker 1: pro teams. And so there's you know, over a hundred 248 00:13:14,200 --> 00:13:19,600 Speaker 1: years of of passion and and just great followings by 249 00:13:19,640 --> 00:13:25,400 Speaker 1: teams in Tuscaloosa or and uh, you know, Baton Rouge, etcetera. 250 00:13:25,520 --> 00:13:28,320 Speaker 1: And so we've played off that to really create an 251 00:13:28,360 --> 00:13:31,640 Speaker 1: atmosphere now where this game with Alabama Duke is going 252 00:13:31,679 --> 00:13:34,920 Speaker 1: to be sold out. It's uh, it's our twelfth sellout 253 00:13:36,040 --> 00:13:40,000 Speaker 1: of chick Fili Kickoff games out of fourteen games. Um, 254 00:13:40,120 --> 00:13:42,320 Speaker 1: so people are dying to see their team play at 255 00:13:42,360 --> 00:13:45,560 Speaker 1: the beginning of the season, and we really look forward 256 00:13:45,559 --> 00:13:47,760 Speaker 1: to kicking off college football every year with a meaningful 257 00:13:47,760 --> 00:13:49,800 Speaker 1: game in Atlanta and give us a sense of the 258 00:13:49,880 --> 00:13:53,360 Speaker 1: of the money involved here. What does Alabama and and Duke, 259 00:13:53,360 --> 00:13:55,240 Speaker 1: what do they get paid to it to appear in 260 00:13:55,240 --> 00:13:56,800 Speaker 1: in a week one game like this, I'm gonna guess 261 00:13:56,840 --> 00:13:59,640 Speaker 1: it's Alabama, guess more than Duke. Well, the teams are 262 00:13:59,640 --> 00:14:01,840 Speaker 1: gonna that more than they can at a home game. 263 00:14:01,920 --> 00:14:03,920 Speaker 1: That's one of the reasons why the A D s 264 00:14:03,960 --> 00:14:06,760 Speaker 1: will do this. And you know, what we've tried to 265 00:14:06,800 --> 00:14:08,959 Speaker 1: do is create a win, win win. So it's a 266 00:14:09,040 --> 00:14:11,720 Speaker 1: win for the city because this game will create you know, 267 00:14:11,760 --> 00:14:15,880 Speaker 1: between fifty and sixty million dollars of economic impact, which 268 00:14:15,920 --> 00:14:19,200 Speaker 1: translates to about four million dollars in in in state 269 00:14:19,240 --> 00:14:23,840 Speaker 1: sales tax into the conference into Atlanta UM. The other 270 00:14:24,240 --> 00:14:26,840 Speaker 1: the other win is on the A D gets a 271 00:14:26,880 --> 00:14:30,200 Speaker 1: win because the payoff that he's going to receive. And 272 00:14:30,320 --> 00:14:32,400 Speaker 1: if you play a home and home game as an 273 00:14:32,400 --> 00:14:34,880 Speaker 1: A D, you make money at the home game, but 274 00:14:34,920 --> 00:14:36,440 Speaker 1: when you go on the road the next year, you 275 00:14:36,480 --> 00:14:39,240 Speaker 1: don't make any money. So in the case of Alabama, 276 00:14:39,320 --> 00:14:42,360 Speaker 1: what they've done, which is very smart, they'll do neutral neutral, 277 00:14:43,080 --> 00:14:46,720 Speaker 1: so they get a financial winfall each each year that 278 00:14:46,800 --> 00:14:49,800 Speaker 1: they play. Out of those two years, rather than one year, 279 00:14:49,840 --> 00:14:51,600 Speaker 1: they'll make money. In the next year, they don't make 280 00:14:51,640 --> 00:14:56,440 Speaker 1: any money. So so it's it's definitely a win financially. 281 00:14:56,480 --> 00:14:58,200 Speaker 1: It's a win for the fans because they get a 282 00:14:58,280 --> 00:15:00,880 Speaker 1: chance with enough tickets comes the game and they're all 283 00:15:00,920 --> 00:15:04,520 Speaker 1: excited about watching their team play the first time. Uh, 284 00:15:04,600 --> 00:15:07,680 Speaker 1: it's a win for the coach because the coach recruits 285 00:15:08,280 --> 00:15:12,160 Speaker 1: in Atlanta and Georgia. But he also knows that the 286 00:15:12,200 --> 00:15:14,680 Speaker 1: best time their teams can improve is week one to 287 00:15:14,760 --> 00:15:17,400 Speaker 1: week two, and now they've got live game film against 288 00:15:17,440 --> 00:15:21,200 Speaker 1: good competition where they can coach up their team collectively 289 00:15:21,240 --> 00:15:25,440 Speaker 1: and individually by position. And Uh. The other thing is 290 00:15:25,520 --> 00:15:28,320 Speaker 1: that the coach you know, really wants to play in 291 00:15:28,360 --> 00:15:30,600 Speaker 1: a game like this because the intensity level of the 292 00:15:30,640 --> 00:15:33,760 Speaker 1: offseason workouts goes to a whole new high and so 293 00:15:33,840 --> 00:15:36,800 Speaker 1: his teams are really ready to play versus playing, as 294 00:15:36,840 --> 00:15:39,840 Speaker 1: you mentioned in the opening, a team that may be 295 00:15:40,000 --> 00:15:43,080 Speaker 1: nondescript and that the players think they're gonna just walk over. 296 00:15:44,280 --> 00:15:46,240 Speaker 1: Do teams are a d s they come to you 297 00:15:46,360 --> 00:15:48,160 Speaker 1: these days? Do you have to turn people away? And 298 00:15:48,200 --> 00:15:50,840 Speaker 1: how do you pick your matchups? That's a great question. 299 00:15:50,960 --> 00:15:53,560 Speaker 1: We've we've got it both ways. Uh. You know, I 300 00:15:53,640 --> 00:15:57,160 Speaker 1: travel a lot, uh and you know, just to give 301 00:15:57,160 --> 00:15:59,200 Speaker 1: you an example, going through the media days at the 302 00:15:59,240 --> 00:16:03,920 Speaker 1: Pack twelve, UH, the SEC, the SEC, the Big Ten. 303 00:16:04,440 --> 00:16:06,320 Speaker 1: You know, we've had coaches and a d S come 304 00:16:06,360 --> 00:16:10,280 Speaker 1: to us and say, hey, because the CFP Selection Committee 305 00:16:10,360 --> 00:16:13,800 Speaker 1: is demanding that people play tough nonconference games, we need 306 00:16:13,840 --> 00:16:17,160 Speaker 1: to get into your game. And so, you know, I 307 00:16:17,200 --> 00:16:21,040 Speaker 1: had numerous coaches talk to me during the media days 308 00:16:21,040 --> 00:16:23,840 Speaker 1: in July as well as a d say hey, we 309 00:16:23,880 --> 00:16:26,400 Speaker 1: have an opening here, or a coach say hey, we'll 310 00:16:26,400 --> 00:16:31,200 Speaker 1: play anybody anywhere. And so it's it's really evolved from 311 00:16:31,280 --> 00:16:33,480 Speaker 1: me reaching out to a lot of people in the 312 00:16:33,520 --> 00:16:37,440 Speaker 1: beginning to now getting calls from a d S and coaches. 313 00:16:37,760 --> 00:16:39,640 Speaker 1: Did you give me a breakdown as best you can 314 00:16:39,720 --> 00:16:42,720 Speaker 1: your percentage whatever of who keeps what money? And we 315 00:16:42,760 --> 00:16:44,720 Speaker 1: all know sort of the pots that money come from. 316 00:16:44,960 --> 00:16:48,080 Speaker 1: You've got your media, you've got your concession parking, you've 317 00:16:48,120 --> 00:16:51,840 Speaker 1: got your tickets. Who gets what. Yeah, it's really challenging 318 00:16:51,920 --> 00:16:56,120 Speaker 1: for for us at peach Ball because in a in 319 00:16:56,160 --> 00:16:58,400 Speaker 1: a game like this, you do not get any of 320 00:16:58,440 --> 00:17:03,400 Speaker 1: the TV revenues unlike a bowl game. Yeah, the conference, 321 00:17:03,800 --> 00:17:07,480 Speaker 1: because basically what we're doing is we're taking a game 322 00:17:07,680 --> 00:17:12,720 Speaker 1: from the school each of the schools and putting it 323 00:17:12,760 --> 00:17:16,679 Speaker 1: together in Atlanta, so that game is dictated by that 324 00:17:16,800 --> 00:17:21,640 Speaker 1: conference TV deal, which I could get into that. There's 325 00:17:21,680 --> 00:17:24,919 Speaker 1: a real interesting part of the Rubik's Que because you know, 326 00:17:25,040 --> 00:17:27,240 Speaker 1: you go after a Notre Dame and you go after 327 00:17:27,280 --> 00:17:31,000 Speaker 1: an SEC team. Well SEC once the game on CBS 328 00:17:31,200 --> 00:17:35,280 Speaker 1: or ESPN and Notre Dame once the game on NBC. 329 00:17:36,119 --> 00:17:38,480 Speaker 1: So that's one of the hurdles you have to jump over. 330 00:17:38,880 --> 00:17:40,800 Speaker 1: You have to look at the TV contracts by the 331 00:17:40,840 --> 00:17:45,080 Speaker 1: conferences or the individual teams you're gonna contract with UM 332 00:17:45,200 --> 00:17:47,080 Speaker 1: so we don't get any of the TV revenue, so 333 00:17:47,160 --> 00:17:49,800 Speaker 1: we have to make the budget in the payoffs based 334 00:17:49,800 --> 00:17:53,960 Speaker 1: on ticket sales and on sponsorship. We don't get any 335 00:17:53,960 --> 00:17:55,920 Speaker 1: of the food and beverage. We pay a rent to 336 00:17:56,000 --> 00:17:58,320 Speaker 1: Mercedes Benz and they keep all the food and beverage. 337 00:17:58,920 --> 00:18:01,359 Speaker 1: So it's a skinny but that you've got to really, 338 00:18:02,080 --> 00:18:04,360 Speaker 1: you know, on the front side, make sure that you've 339 00:18:04,359 --> 00:18:07,280 Speaker 1: got your business done correctly, or else you could you 340 00:18:07,280 --> 00:18:08,879 Speaker 1: could lose a lot of money in a game like this. 341 00:18:09,560 --> 00:18:12,800 Speaker 1: What's more lucrative for it. Let's say I'm Alabama, what's 342 00:18:12,800 --> 00:18:14,720 Speaker 1: more lucrative for me playing in the Chick fil A 343 00:18:14,800 --> 00:18:17,480 Speaker 1: kickoff game through the Peach Bowl were playing in a 344 00:18:17,520 --> 00:18:19,800 Speaker 1: non semifinal Peach Bowl game at the end of the year. 345 00:18:22,560 --> 00:18:26,200 Speaker 1: You know, it's pretty close seven. Um, you know, it's 346 00:18:26,200 --> 00:18:29,679 Speaker 1: pretty close. I mean, we pay six million dollars to 347 00:18:29,800 --> 00:18:32,600 Speaker 1: each team, like this year and the Chick fil A 348 00:18:32,640 --> 00:18:35,000 Speaker 1: Peach Bowl we had number seven Michigan against number ten 349 00:18:35,080 --> 00:18:38,640 Speaker 1: Florida and each of those two schools through the CFP 350 00:18:38,800 --> 00:18:42,600 Speaker 1: were paid six million dollars each. And uh, we're not 351 00:18:42,720 --> 00:18:45,840 Speaker 1: hitting that number for kickoff games, but we're not too 352 00:18:45,840 --> 00:18:49,760 Speaker 1: far behind either. Awesome. We're talking with Gary Stoking, the 353 00:18:49,800 --> 00:18:53,040 Speaker 1: CEO of the Peach Bowl. Uh. And Gary, you know 354 00:18:53,080 --> 00:18:55,440 Speaker 1: the College Football Playoff you know, it started a couple 355 00:18:55,440 --> 00:18:57,960 Speaker 1: of years ago. You're one of the six bowl games 356 00:18:57,960 --> 00:19:00,640 Speaker 1: on the back end that rotate for the semi five finals, 357 00:19:00,680 --> 00:19:03,159 Speaker 1: alongside the Rose, the Sugar, the Orange, the Cotton, and 358 00:19:03,200 --> 00:19:05,760 Speaker 1: the Fiesta Bowls. In your opinion, how has the college 359 00:19:05,800 --> 00:19:09,359 Speaker 1: football Playoffs been a success? Yeah? You know, And and 360 00:19:09,400 --> 00:19:11,280 Speaker 1: the way to answer that is, really if you look 361 00:19:11,359 --> 00:19:17,440 Speaker 1: back to the BCS. Prior to the BCS, college football 362 00:19:17,640 --> 00:19:21,440 Speaker 1: was a regional type of game. People in USC were 363 00:19:21,600 --> 00:19:25,480 Speaker 1: interested in only the pack twelve, UH and the Big 364 00:19:25,520 --> 00:19:27,760 Speaker 1: Ten because they were going to play in the Rose 365 00:19:27,840 --> 00:19:31,600 Speaker 1: Bowl if they won the Pack twelve championship. People in 366 00:19:31,600 --> 00:19:36,240 Speaker 1: the SEC, we're only interested in the Sugar Bowl because 367 00:19:36,280 --> 00:19:38,440 Speaker 1: that was the end of their dreams, you know, if 368 00:19:38,440 --> 00:19:41,479 Speaker 1: they won the conference. When the bcs started, now all 369 00:19:41,480 --> 00:19:44,760 Speaker 1: of a sudden you had teams USC had to worry 370 00:19:44,760 --> 00:19:47,520 Speaker 1: about what Alabama's doing, l s U had to worry 371 00:19:47,560 --> 00:19:50,080 Speaker 1: about what Oregon is doing. And so what it did 372 00:19:50,240 --> 00:19:54,879 Speaker 1: is it made college football a national sport. To now 373 00:19:55,240 --> 00:19:59,560 Speaker 1: the fan afidity of college football is second only to 374 00:19:59,600 --> 00:20:03,399 Speaker 1: the NF all in this country. So it's it's higher 375 00:20:03,400 --> 00:20:06,680 Speaker 1: than baseball, it's higher than hockey, it's it's higher than 376 00:20:06,720 --> 00:20:13,680 Speaker 1: the NBA. College football is really become this UH country's 377 00:20:14,000 --> 00:20:18,080 Speaker 1: second sport, only behind the NFL. Secondly, we were helped 378 00:20:18,119 --> 00:20:21,679 Speaker 1: by the NFL's growth. UM certainly we wrote on the 379 00:20:21,680 --> 00:20:25,520 Speaker 1: coattail of that. And now with the CFP, we've just 380 00:20:25,600 --> 00:20:28,920 Speaker 1: taken that fan of itty to another level on top 381 00:20:29,000 --> 00:20:33,720 Speaker 1: of the foundation of the BCS UM to where the 382 00:20:33,800 --> 00:20:37,760 Speaker 1: CFP now everybody's calling for an eight team playoff. You know, 383 00:20:38,160 --> 00:20:41,879 Speaker 1: everybody wants more college football, and UH, I hope we 384 00:20:41,960 --> 00:20:46,040 Speaker 1: don't get to that expansion because I've been around, you know, 385 00:20:46,080 --> 00:20:50,560 Speaker 1: played college basketball back in the seventies when uh, you know, 386 00:20:50,560 --> 00:20:52,840 Speaker 1: there was only you had to win your conference championship 387 00:20:52,920 --> 00:20:55,280 Speaker 1: to get into the NST Double A basketball tournament, and 388 00:20:55,320 --> 00:20:59,399 Speaker 1: then they moved from four teams to thirty two to 389 00:20:59,480 --> 00:21:02,119 Speaker 1: now they're up sixty nine. Well, what it's done is 390 00:21:02,119 --> 00:21:05,120 Speaker 1: the regular season doesn't matter in college basketball now, nor 391 00:21:05,200 --> 00:21:09,919 Speaker 1: does the SEC Tournament, which used to be tremendous. Um 392 00:21:09,960 --> 00:21:13,520 Speaker 1: if we expand, in my estimation, in college football, the 393 00:21:13,840 --> 00:21:17,159 Speaker 1: college football playoff, now you'll hurt the regular season, and 394 00:21:17,160 --> 00:21:19,399 Speaker 1: I don't think that's good for college football. We're already 395 00:21:19,400 --> 00:21:22,919 Speaker 1: seeing some some drop in some attendance figures and and 396 00:21:22,960 --> 00:21:27,640 Speaker 1: ticket purchases that I know Bar wants to get to attendance. 397 00:21:27,680 --> 00:21:29,879 Speaker 1: But question for you guy, I'm already interrupted, but you 398 00:21:29,920 --> 00:21:32,960 Speaker 1: had mentioned that now it's a national game in a 399 00:21:33,040 --> 00:21:35,880 Speaker 1: chicken in a Chicken and egg world. What came first? 400 00:21:35,880 --> 00:21:39,639 Speaker 1: Because you've mentioned Chick fil as a sponsor, College football 401 00:21:39,840 --> 00:21:42,280 Speaker 1: and basketball for that matter, are now sold now from 402 00:21:42,280 --> 00:21:46,479 Speaker 1: the sponsorship side. They're sold as national packages, like when 403 00:21:46,520 --> 00:21:49,359 Speaker 1: All State has its logo on the kick on the 404 00:21:49,400 --> 00:21:52,840 Speaker 1: kick nets that that was sort of that was groundbreaking 405 00:21:52,880 --> 00:21:55,600 Speaker 1: at the time. Because the regional regionalization was broken up. 406 00:21:55,760 --> 00:21:58,840 Speaker 1: People started to look at this as a national buy. 407 00:21:59,280 --> 00:22:03,480 Speaker 1: Has it changed the way the business of college football works, 408 00:22:04,080 --> 00:22:06,560 Speaker 1: no doubt about it. When you look at the buys 409 00:22:06,720 --> 00:22:09,600 Speaker 1: made by Let's use Chick fil as an example, who's 410 00:22:09,680 --> 00:22:12,679 Speaker 1: the title sponsor of our game. In the past, I 411 00:22:12,760 --> 00:22:16,760 Speaker 1: used to negotiate directly with Chick fil A, and uh, 412 00:22:16,840 --> 00:22:21,639 Speaker 1: you know, there would be a very small TV package 413 00:22:21,680 --> 00:22:25,320 Speaker 1: that I would package within my title sponsorship. It's now 414 00:22:25,440 --> 00:22:29,440 Speaker 1: flipped in the CFP to where we Peach Bowl has 415 00:22:29,480 --> 00:22:33,720 Speaker 1: sold our rights to CFP. TFP has taken to high 416 00:22:33,800 --> 00:22:37,600 Speaker 1: rights our title rights, the FISTA title rights, and the 417 00:22:37,680 --> 00:22:41,800 Speaker 1: Cotton Bowl title rights, the semifinals in the National Championship. 418 00:22:41,880 --> 00:22:45,520 Speaker 1: They've bundled them, packaged them, sold at the ESPN for 419 00:22:45,560 --> 00:22:50,119 Speaker 1: a twelve year contract for seven point three billion dollars. Okay. 420 00:22:50,280 --> 00:22:53,240 Speaker 1: Now for ESPN to monetize that, what they have to 421 00:22:53,280 --> 00:22:57,080 Speaker 1: do is go back and to that title sponsor and 422 00:22:57,119 --> 00:23:00,840 Speaker 1: they put a season long TV package in front of 423 00:23:00,920 --> 00:23:03,800 Speaker 1: Chick fil A. And you're looking at numbers twenty five 424 00:23:03,840 --> 00:23:06,119 Speaker 1: to thirty million dollars for Chick fil A to have 425 00:23:06,200 --> 00:23:08,879 Speaker 1: to make a TV by to get the rights to 426 00:23:08,920 --> 00:23:12,240 Speaker 1: be the title sponsor of the Peach Ball. So it's 427 00:23:12,320 --> 00:23:17,240 Speaker 1: changed drastically to a point where now ESPN really controls 428 00:23:17,280 --> 00:23:20,000 Speaker 1: a lot of the title sponsor deals, but it's all 429 00:23:20,119 --> 00:23:23,479 Speaker 1: done through a media by that's either season long college 430 00:23:23,480 --> 00:23:29,119 Speaker 1: football or year long with ESPN slash ABC. This ties 431 00:23:29,160 --> 00:23:32,639 Speaker 1: in with attendance and for games that make great TV 432 00:23:33,720 --> 00:23:37,159 Speaker 1: online sports betting, and it has grown, and I know 433 00:23:37,280 --> 00:23:40,560 Speaker 1: in my state of Pennsylvania it has grown. We're now 434 00:23:40,760 --> 00:23:43,400 Speaker 1: doing it like New Jersey and it's going to grow 435 00:23:43,520 --> 00:23:47,840 Speaker 1: across the nation. Can you describe the impact of what 436 00:23:47,920 --> 00:23:53,080 Speaker 1: this means for college sports? Well, I can better address 437 00:23:53,119 --> 00:23:55,159 Speaker 1: the attendance and that can of gambling. I think the 438 00:23:55,200 --> 00:23:58,439 Speaker 1: gambling is just a real unknown right now. There's a 439 00:23:58,440 --> 00:24:01,639 Speaker 1: lot of trepidation I would say, between the A D. 440 00:24:01,840 --> 00:24:05,760 Speaker 1: S and the whole college football world, um, because there 441 00:24:05,800 --> 00:24:09,919 Speaker 1: have been scandals in college football related to gambling in 442 00:24:09,960 --> 00:24:14,119 Speaker 1: the past when it wasn't legal. Uh. There's two thoughts here. 443 00:24:14,160 --> 00:24:17,840 Speaker 1: One is the thought that, Okay, now that the sunshine 444 00:24:17,920 --> 00:24:21,600 Speaker 1: is on gambling and it's public, um, now there may 445 00:24:21,640 --> 00:24:26,119 Speaker 1: be less behind the scenes corruption or whatever. Uh. The 446 00:24:26,160 --> 00:24:28,440 Speaker 1: other side is, hey, these kids are young, kids, are 447 00:24:28,480 --> 00:24:32,359 Speaker 1: student athletes, and uh, we don't want anybody getting to 448 00:24:32,440 --> 00:24:36,440 Speaker 1: them with some kind of financial windfall that could corrupt 449 00:24:36,440 --> 00:24:40,640 Speaker 1: the game. Um. So there's two two schools of thoughts there. 450 00:24:40,640 --> 00:24:46,080 Speaker 1: Certainly the revenue, uh you know as essential be huge. UM. 451 00:24:46,119 --> 00:24:48,639 Speaker 1: On the other side, on attendance, I think there's some 452 00:24:48,760 --> 00:24:52,600 Speaker 1: trepidation as to Okay, what's going to happen with the 453 00:24:52,640 --> 00:24:56,560 Speaker 1: millennials who in some cases may not be attending college 454 00:24:56,560 --> 00:24:59,840 Speaker 1: football games on campus now. And unlike the rest of 455 00:24:59,840 --> 00:25:03,000 Speaker 1: a on this on this podcast, you know that was 456 00:25:03,040 --> 00:25:05,000 Speaker 1: one of the great things on the weekend when we 457 00:25:05,040 --> 00:25:07,679 Speaker 1: attended college was to attend the college football game. And 458 00:25:07,720 --> 00:25:10,760 Speaker 1: so when we graduated, you know, we would we would 459 00:25:10,760 --> 00:25:13,480 Speaker 1: make our donations and buy our season tickets and go 460 00:25:13,600 --> 00:25:17,879 Speaker 1: back because we have great memories and doing that. Well, 461 00:25:17,920 --> 00:25:21,720 Speaker 1: if these kids now aren't going to games now, what's 462 00:25:21,720 --> 00:25:24,080 Speaker 1: going to make them want to come back after they 463 00:25:24,119 --> 00:25:26,480 Speaker 1: graduate in ten years down the line by a season 464 00:25:26,560 --> 00:25:30,160 Speaker 1: ticket or make a donation. So that's why I think 465 00:25:30,200 --> 00:25:32,239 Speaker 1: you're seeing some of the drop off. And after all, 466 00:25:32,240 --> 00:25:35,879 Speaker 1: the baby boomers are going to you know, aige themselves 467 00:25:35,880 --> 00:25:38,639 Speaker 1: out of traveling to games. So I think there's a 468 00:25:38,680 --> 00:25:42,920 Speaker 1: real concern that the chasm over the next ten years 469 00:25:43,080 --> 00:25:45,280 Speaker 1: of who's going to be buying the tickets is real, 470 00:25:46,080 --> 00:25:49,080 Speaker 1: and so we're all trying to make the games more 471 00:25:49,160 --> 00:25:53,200 Speaker 1: fan friendly. UM and that's the challenge right now. I 472 00:25:53,240 --> 00:25:56,000 Speaker 1: think the other thing you're seeing is a d s 473 00:25:56,040 --> 00:26:00,160 Speaker 1: are scheduling more home and home with with major game, 474 00:26:00,760 --> 00:26:04,919 Speaker 1: major competition because they want to keep that season ticket 475 00:26:05,000 --> 00:26:08,679 Speaker 1: base revenue because that's their number one revenue base and 476 00:26:08,760 --> 00:26:11,399 Speaker 1: than what the conference supplies them in their TV contract. 477 00:26:12,119 --> 00:26:15,520 Speaker 1: And you start losing donations that are tied to those 478 00:26:16,359 --> 00:26:19,640 Speaker 1: uh season ticket bases, you know, financially, you can get 479 00:26:19,680 --> 00:26:22,639 Speaker 1: yourself into trouble. We are chatting with Gary Stokin, the 480 00:26:22,720 --> 00:26:24,800 Speaker 1: CEO of the Chick fil A Peach Bull. You're welcome. 481 00:26:24,800 --> 00:26:27,000 Speaker 1: I mentioned your sponsor. Gary. I often don't do that, 482 00:26:27,080 --> 00:26:30,640 Speaker 1: but you know you've been so nice to us. Thank 483 00:26:30,680 --> 00:26:32,159 Speaker 1: you very much. You got it. I'll give you the 484 00:26:32,240 --> 00:26:35,199 Speaker 1: Chick fil A mentioned there next time I see you 485 00:26:35,240 --> 00:26:38,200 Speaker 1: for a free stand. Perfect chicken for me. H question 486 00:26:38,520 --> 00:26:41,320 Speaker 1: regarding Nick Saban, I know he's your pal. What would 487 00:26:41,320 --> 00:26:43,399 Speaker 1: you say to Nick Off of that discussion We just 488 00:26:43,560 --> 00:26:46,119 Speaker 1: had What do you say to Nick who goes public 489 00:26:46,280 --> 00:26:49,679 Speaker 1: and pretty much takes his fan base to task for 490 00:26:49,800 --> 00:26:52,199 Speaker 1: not showing up at the stadium. So I'm like, oh, 491 00:26:52,359 --> 00:26:53,920 Speaker 1: you don't have school spirit. You ought to be there 492 00:26:53,920 --> 00:26:58,480 Speaker 1: are team deserves when in my mind, Alabama football, like 493 00:26:58,600 --> 00:27:02,360 Speaker 1: everything else, all the entertainment, it's just a meritocracy. If 494 00:27:02,400 --> 00:27:05,240 Speaker 1: people want to go, if they see value in the 495 00:27:05,320 --> 00:27:08,800 Speaker 1: ticket at a good time, they'll go. Preaching to them 496 00:27:08,840 --> 00:27:11,600 Speaker 1: that they ought to be there doesn't seem like to 497 00:27:11,840 --> 00:27:14,399 Speaker 1: me the way to go about it. What do you 498 00:27:14,440 --> 00:27:17,600 Speaker 1: say to Nick when he says or if he ever asked, Hey, Gary, 499 00:27:17,600 --> 00:27:20,679 Speaker 1: I got a question. My students section is kind of empty. 500 00:27:20,720 --> 00:27:24,159 Speaker 1: What do you think? What do I do well? Number One? 501 00:27:24,200 --> 00:27:27,280 Speaker 1: I applaud next Saban for doing that, because anytime you're 502 00:27:27,280 --> 00:27:30,320 Speaker 1: a leader, you have to be passionate about what you're selling, 503 00:27:30,400 --> 00:27:33,040 Speaker 1: what you're competing in, and what you're what you're managing, 504 00:27:33,880 --> 00:27:37,359 Speaker 1: and uh, you know, he sees the output of the 505 00:27:37,480 --> 00:27:40,920 Speaker 1: student athletes that are competing at at the University of 506 00:27:40,920 --> 00:27:43,919 Speaker 1: Alabama and college football, and after all, at the end 507 00:27:43,920 --> 00:27:47,280 Speaker 1: of the day, those students that are competing in college football, 508 00:27:47,840 --> 00:27:52,760 Speaker 1: they're fellow students. At the universities. So why shouldn't have 509 00:27:52,760 --> 00:27:57,960 Speaker 1: fellow student support a fellow student Number one? Number two is, hey, 510 00:27:58,160 --> 00:28:00,919 Speaker 1: just like Bill Veck, if you're not selling and you know, 511 00:28:01,280 --> 00:28:05,280 Speaker 1: you're dying. If you're stagnating, you're dying. And you can't 512 00:28:05,320 --> 00:28:07,320 Speaker 1: afford to do that. So you've got to make your 513 00:28:07,359 --> 00:28:10,760 Speaker 1: sport relevant. You've got to make your team relevant. And 514 00:28:10,800 --> 00:28:15,960 Speaker 1: so I applaud Nick for supporting something that he's passionate about. UM, 515 00:28:16,000 --> 00:28:17,679 Speaker 1: And I think we all have to do that in 516 00:28:17,760 --> 00:28:21,560 Speaker 1: college football, you know, going back to you know, Arthur 517 00:28:21,640 --> 00:28:26,000 Speaker 1: Blank building Mercedes Ben Stadium, he started with a fan 518 00:28:26,119 --> 00:28:30,040 Speaker 1: friendly UH goal. That was the number one goal in 519 00:28:30,160 --> 00:28:34,240 Speaker 1: building that one point six billion dollar stadium, Mercedes Ben Stadium. 520 00:28:34,280 --> 00:28:37,800 Speaker 1: And so whether there's a bar hundred yard bar on 521 00:28:37,880 --> 00:28:42,680 Speaker 1: the third third UH floor, UH, that's an amenity you 522 00:28:42,720 --> 00:28:45,840 Speaker 1: don't see up in the upper level of facilities. Whether 523 00:28:45,880 --> 00:28:48,880 Speaker 1: you built the biggest halo board so people could experience 524 00:28:48,960 --> 00:28:54,720 Speaker 1: something new opening the roof, UH, putting the UH fan 525 00:28:54,800 --> 00:28:57,560 Speaker 1: friendly pricing at two dollars to buy a coke and 526 00:28:57,600 --> 00:29:01,000 Speaker 1: you get free refills. UM. You know, we all have 527 00:29:01,160 --> 00:29:04,920 Speaker 1: to compete for the almighty dollar right now. And in 528 00:29:05,000 --> 00:29:07,880 Speaker 1: tickets and attendance, and there's a lot of things for 529 00:29:07,920 --> 00:29:10,440 Speaker 1: people to do. And after all, for college football, TV 530 00:29:10,640 --> 00:29:14,000 Speaker 1: is great. You know CBS and Fox and ESPN. I 531 00:29:14,000 --> 00:29:18,080 Speaker 1: think they've done a great job broadcasting and um you 532 00:29:18,120 --> 00:29:20,880 Speaker 1: know that's where you're competing against. So I plodded Nixt, 533 00:29:20,960 --> 00:29:23,239 Speaker 1: Dave and Gary. Let's let's close it out. Let's move 534 00:29:23,240 --> 00:29:25,080 Speaker 1: away from college football for a second. In the in 535 00:29:25,120 --> 00:29:28,240 Speaker 1: the early eighties, you were working at Adidas. You recording 536 00:29:28,560 --> 00:29:32,040 Speaker 1: a basketball player named Michael Jordan's. Tell us how close 537 00:29:32,320 --> 00:29:35,040 Speaker 1: you were at Adidas to signing Michael Jordan's before he 538 00:29:35,040 --> 00:29:38,560 Speaker 1: went to Nike. Yeah, I had. I had been in 539 00:29:38,640 --> 00:29:42,240 Speaker 1: coaching in North Carolina State and moved from coaching into 540 00:29:42,360 --> 00:29:45,480 Speaker 1: the business side of sports with Adidas. Um I had 541 00:29:45,920 --> 00:29:49,760 Speaker 1: signed Mike Schaschowski when he first got to Duke to 542 00:29:49,840 --> 00:29:53,840 Speaker 1: an Adida's contract from Army. Um I had signed herschel 543 00:29:53,880 --> 00:29:58,520 Speaker 1: Walker when he left to go pro with USFL. And 544 00:29:58,640 --> 00:30:01,600 Speaker 1: I had Michael Jordan wearing a Adidas all around campus. 545 00:30:02,520 --> 00:30:08,479 Speaker 1: Um and Dean Smith was with Converse and so Michael 546 00:30:08,480 --> 00:30:13,080 Speaker 1: had to wear Converse in games. But if you read 547 00:30:13,120 --> 00:30:16,520 Speaker 1: the book Shoe Doogs, Phil Knight's book, he talks about 548 00:30:16,600 --> 00:30:19,640 Speaker 1: how they were, you know, close to border on bankruptcy 549 00:30:19,640 --> 00:30:22,640 Speaker 1: because he couldn't get any loans to fund the business. 550 00:30:23,480 --> 00:30:26,640 Speaker 1: And in the book called Swoosh, written by Rob Strausser, 551 00:30:26,680 --> 00:30:30,040 Speaker 1: who created the air Jordan's logo, Michael didn't want to 552 00:30:30,040 --> 00:30:33,240 Speaker 1: go out to Beaverton to visit with Nike. He wanted 553 00:30:33,240 --> 00:30:36,760 Speaker 1: to sign with Adidas. David Falk forced him to go 554 00:30:37,240 --> 00:30:40,240 Speaker 1: to UH to Beaverton, so he took his dad out 555 00:30:40,280 --> 00:30:43,960 Speaker 1: there with him, and in the book called Swoosh, after 556 00:30:44,000 --> 00:30:47,640 Speaker 1: they visited with Nike, David Falk comes out of the 557 00:30:47,640 --> 00:30:49,880 Speaker 1: meeting and says, Michael, this is unbelievable. We gotta sign 558 00:30:49,960 --> 00:30:53,920 Speaker 1: with Nike. David are Michael Jordan's dad, who was living 559 00:30:53,920 --> 00:30:56,040 Speaker 1: at the time, said yeah, we're signing with Nike. And 560 00:30:56,040 --> 00:30:59,360 Speaker 1: there's a quote in the book Michael Jordan's says, no, 561 00:30:59,520 --> 00:31:02,800 Speaker 1: I want us signed with Adidas. Coming out of that meeting, 562 00:31:03,080 --> 00:31:07,040 Speaker 1: Michael and I meet on Franklin Street in Chapel Hill 563 00:31:07,240 --> 00:31:11,360 Speaker 1: drinking and Coca Cola, and Michael says Mr stokein I 564 00:31:11,480 --> 00:31:16,120 Speaker 1: was like, and you call me Mr Stoke and Mr Stoken, 565 00:31:16,520 --> 00:31:18,560 Speaker 1: I love you. You've been great to me. You've been 566 00:31:18,640 --> 00:31:21,760 Speaker 1: great to my family. If you can just get close, 567 00:31:21,920 --> 00:31:24,440 Speaker 1: I love your product. If you can get close on 568 00:31:24,520 --> 00:31:28,440 Speaker 1: the shoe deal, the apparel, the car, the annuity, the 569 00:31:28,480 --> 00:31:32,520 Speaker 1: poster program, you know, I'll sign with Adidas. So I 570 00:31:32,560 --> 00:31:36,280 Speaker 1: wrote up this three page marketing uh concept to sign 571 00:31:36,360 --> 00:31:39,120 Speaker 1: Michael Jordan's. Uh, they were going to come out of 572 00:31:39,160 --> 00:31:44,160 Speaker 1: the the l A Olympics and four winning the Olympics 573 00:31:44,160 --> 00:31:47,480 Speaker 1: because the Russians at boycotted and if we would sign 574 00:31:47,560 --> 00:31:51,280 Speaker 1: Michael Jordan's you know, in the forum right after winning 575 00:31:51,280 --> 00:31:54,840 Speaker 1: the gold medal, because Adidas was an Olympic sponsor, the 576 00:31:54,840 --> 00:31:58,280 Speaker 1: global media would be there and uh, so I write 577 00:31:58,360 --> 00:32:01,000 Speaker 1: up to send it to her Skinner West, Germany because 578 00:32:01,000 --> 00:32:04,600 Speaker 1: the wall was still up, and the Germans come back 579 00:32:04,640 --> 00:32:06,480 Speaker 1: to me and said, we don't have that kind of 580 00:32:06,480 --> 00:32:09,840 Speaker 1: money to put in the US marketplace now. At the time, 581 00:32:10,560 --> 00:32:15,200 Speaker 1: I had Michael wearing Adidas in Indiana went because he 582 00:32:15,400 --> 00:32:18,200 Speaker 1: practiced up there for the Olympic team, playing for Bobby Knight. 583 00:32:18,240 --> 00:32:23,240 Speaker 1: There's pictures of him in Sports Illustrated elsewhere wearing Adidas shoes, 584 00:32:24,160 --> 00:32:28,920 Speaker 1: and so we had and uh, the Germans didn't realize 585 00:32:28,960 --> 00:32:30,560 Speaker 1: that the shoe wars were going to be fought in 586 00:32:30,560 --> 00:32:33,640 Speaker 1: the United States, and so it was two and a 587 00:32:33,680 --> 00:32:38,280 Speaker 1: half million dollars. Michael signs with Nike and he sold 588 00:32:38,280 --> 00:32:41,280 Speaker 1: a hundred twenty six million dollars the first year of 589 00:32:41,320 --> 00:32:44,920 Speaker 1: air Jordan's with the Chicago Bowls, which at that time 590 00:32:44,920 --> 00:32:47,920 Speaker 1: would have made him the third largest company in the 591 00:32:47,960 --> 00:32:51,360 Speaker 1: world and the shoe wars behind Adida's Converse. And then 592 00:32:51,600 --> 00:32:55,800 Speaker 1: you know Air Jordan's um As Michael saw me that 593 00:32:56,320 --> 00:32:59,720 Speaker 1: next year in the Bahamas where he ran his golf tournament. 594 00:33:00,360 --> 00:33:05,960 Speaker 1: He was standing with mad Shod Charles Oakley and uh 595 00:33:06,000 --> 00:33:10,640 Speaker 1: Barkley and I saw him at the Atlantis and uh, 596 00:33:10,800 --> 00:33:12,680 Speaker 1: my wife and I and my two young daughters are 597 00:33:12,720 --> 00:33:16,520 Speaker 1: walking through to go to dinner, and uh he called 598 00:33:16,520 --> 00:33:18,880 Speaker 1: me over and he said, gee, Camaron, he told the 599 00:33:18,920 --> 00:33:21,000 Speaker 1: story I just told you, But he went from Mr 600 00:33:21,720 --> 00:33:25,920 Speaker 1: to g by the way. Gee, that's right, Barkley Oakley 601 00:33:26,040 --> 00:33:28,160 Speaker 1: and and the man shot. He told the same story 602 00:33:28,200 --> 00:33:30,280 Speaker 1: I told you. But he looked at me and said 603 00:33:30,440 --> 00:33:32,440 Speaker 1: in a headlock that he put me and he said, yeah, 604 00:33:32,440 --> 00:33:34,840 Speaker 1: Gary didn't think I could play. And that's why I 605 00:33:34,880 --> 00:33:37,200 Speaker 1: didn't sign me. Was stuck a dagger right in my 606 00:33:37,280 --> 00:33:41,920 Speaker 1: heart because we had Michael Jordan's. Who knows we signed 607 00:33:41,920 --> 00:33:45,160 Speaker 1: Michael Jordan's. Now we are margins weren't as good as 608 00:33:45,240 --> 00:33:49,800 Speaker 1: Nike because they produced in China and Indonesia, Vietnam, and 609 00:33:50,120 --> 00:33:53,320 Speaker 1: you know there'd be Pony down one line, Nike down another, 610 00:33:54,000 --> 00:33:56,959 Speaker 1: you know, but we owned our manufacturing, so we had 611 00:33:57,040 --> 00:34:01,680 Speaker 1: less margin. Um, but we made better news and uh, 612 00:34:02,000 --> 00:34:04,800 Speaker 1: you know, we would have sold let's guess, fifty million 613 00:34:04,800 --> 00:34:08,319 Speaker 1: dollars vera Jordan's product. But the opportunists to cost would 614 00:34:08,320 --> 00:34:10,480 Speaker 1: have been we had knocked Nike out of out of 615 00:34:10,520 --> 00:34:14,200 Speaker 1: the uh, the opportunity to get a hundred twenty six million. 616 00:34:14,719 --> 00:34:17,280 Speaker 1: But more importantly, we may have knocked Nike out of business. 617 00:34:17,760 --> 00:34:20,600 Speaker 1: The more important phrase would have been I'm being a Beaverton. 618 00:34:23,360 --> 00:34:26,880 Speaker 1: That's exactly right, Michael. Michael would have been in with Adidas, 619 00:34:26,960 --> 00:34:29,440 Speaker 1: and uh, you know, Nike could have been out of 620 00:34:29,440 --> 00:34:33,759 Speaker 1: business because without a hundred twenty six millions from Mark Jordan's. 621 00:34:34,239 --> 00:34:36,799 Speaker 1: We know that, you know, that's a what a two 622 00:34:37,000 --> 00:34:40,920 Speaker 1: three billion dollar company now and without that impetus of 623 00:34:40,960 --> 00:34:43,879 Speaker 1: financial resources, Nike might have been out of business all 624 00:34:43,920 --> 00:34:47,680 Speaker 1: over two and a half million dollars. Yeah, exactly that's amazing. 625 00:34:47,719 --> 00:34:50,239 Speaker 1: Gary Stokin, CEO of the Peach Bowl, thank you very 626 00:34:50,280 --> 00:34:52,759 Speaker 1: much for joining us. Gary, great to be with you. Evan, 627 00:34:52,800 --> 00:34:55,680 Speaker 1: thanks so much for having us. I'm just amazed. First 628 00:34:55,680 --> 00:34:57,880 Speaker 1: of all, here we are the start of the college 629 00:34:57,880 --> 00:35:02,560 Speaker 1: football season, but he mentioned more about the impact of 630 00:35:02,640 --> 00:35:06,040 Speaker 1: betting on college sports. And for the first time in 631 00:35:06,080 --> 00:35:08,600 Speaker 1: a while, I've heard someone say, hey, you have to 632 00:35:08,640 --> 00:35:11,680 Speaker 1: be careful because you don't want to get into, uh 633 00:35:11,920 --> 00:35:15,560 Speaker 1: any problems with the athletes, especially in the collegiate level, 634 00:35:15,760 --> 00:35:19,160 Speaker 1: about any tampering by takeaway. I mean, it has to 635 00:35:19,200 --> 00:35:23,320 Speaker 1: be the Michael. How close Adidas was to signing Michael 636 00:35:23,600 --> 00:35:26,600 Speaker 1: two and a half million dollars, It was all all 637 00:35:26,640 --> 00:35:29,640 Speaker 1: it would have taken. Uh. I know, Gary didn't seem 638 00:35:29,640 --> 00:35:33,000 Speaker 1: all that frustrated. I would be so frustrated if I 639 00:35:33,040 --> 00:35:36,200 Speaker 1: had delivered Michael Jordan's to the doorstep of a major 640 00:35:36,280 --> 00:35:40,360 Speaker 1: sportswear company before he became, you know, the greatest NBA 641 00:35:40,400 --> 00:35:42,960 Speaker 1: player of all time. Uh And and I couldn't get 642 00:35:43,000 --> 00:35:47,880 Speaker 1: authorization from from corporate headquarters to finalize the deal. That's amazing. 643 00:35:47,960 --> 00:35:49,719 Speaker 1: I know that. I mean I had heard before that, 644 00:35:49,760 --> 00:35:51,759 Speaker 1: you know, when Nike was courting him. He was also 645 00:35:51,800 --> 00:35:55,000 Speaker 1: considering other offers. I did not realize exactly how close 646 00:35:55,320 --> 00:35:58,520 Speaker 1: Adidas was and how different the sports landscape would have been. 647 00:35:59,400 --> 00:36:02,799 Speaker 1: We don't want to feels better to be number one 648 00:36:02,840 --> 00:36:04,719 Speaker 1: than number five. I'll wear a number because of Mike. 649 00:36:04,880 --> 00:36:06,399 Speaker 1: We have a chance to go for three in a row. 650 00:36:06,440 --> 00:36:08,359 Speaker 1: Kid numbers at a good time. And let's first started 651 00:36:08,360 --> 00:36:11,800 Speaker 1: wearing the number. How would just have the floomberg business 652 00:36:11,800 --> 00:36:14,560 Speaker 1: of sports? The number of the week. Let's go to 653 00:36:14,640 --> 00:36:18,760 Speaker 1: the number of the week. This is two hundred plus. 654 00:36:19,680 --> 00:36:25,359 Speaker 1: That's the number, two hundred plus plus the number of 655 00:36:25,640 --> 00:36:29,160 Speaker 1: Indianapolis called season ticket holders that have called asking for 656 00:36:29,239 --> 00:36:33,600 Speaker 1: a refund because Andrew Luck is no longer playing. Uh, well, 657 00:36:33,640 --> 00:36:36,600 Speaker 1: that's a very good guess, but you're dead wrong. Uh 658 00:36:37,280 --> 00:36:41,880 Speaker 1: we're talking about Washington Nationals. Picture Max Scherzer, who has 659 00:36:42,040 --> 00:36:47,359 Speaker 1: for the eighth straight season thrown more than two hundred strikeouts. 660 00:36:47,760 --> 00:36:50,719 Speaker 1: Eight straight seasons more than two hundred strikeouts. And it 661 00:36:50,920 --> 00:36:54,960 Speaker 1: came during a game Wednesday when the Nationals beat the 662 00:36:55,000 --> 00:36:59,160 Speaker 1: Orioles eight before. That's pretty good, right, dracouts that that's 663 00:36:59,200 --> 00:37:02,400 Speaker 1: pretty dug one of the highest paid players in the league, right, 664 00:37:02,440 --> 00:37:04,319 Speaker 1: he's that he's on a thirty million dollar a year 665 00:37:04,400 --> 00:37:07,839 Speaker 1: contract something like that. Yeah. Yeah, and he's earning that money, 666 00:37:07,880 --> 00:37:10,319 Speaker 1: is what you're saying. And he's on my fantasy baseball team. 667 00:37:10,400 --> 00:37:13,520 Speaker 1: So you know, there, you've been listening to the Bloomberg 668 00:37:13,520 --> 00:37:16,080 Speaker 1: Business of Sports. We're here each and every week at 669 00:37:16,120 --> 00:37:19,000 Speaker 1: the same time, plus online wherever you get your podcast. 670 00:37:19,040 --> 00:37:22,560 Speaker 1: You can catch that Monday's, Wednesdays and Thursdays. I'm Michael 671 00:37:22,520 --> 00:37:24,640 Speaker 1: barn on Twitter at the Day bos Boob. I'm nev 672 00:37:24,760 --> 00:37:28,840 Speaker 1: Nobe Williams at nov Underscore Williams. You're listening to Bloomberg 673 00:37:28,840 --> 00:37:31,760 Speaker 1: Business of Sports from Bloomberg Radio around the world.