1 00:00:13,280 --> 00:00:15,920 Speaker 1: I want to know why famous women only date famous men. 2 00:00:17,000 --> 00:00:19,640 Speaker 1: I've never dated a famous man. I don't even meet 3 00:00:19,680 --> 00:00:22,040 Speaker 1: famous men. I don't. I mean, I know some, but 4 00:00:23,160 --> 00:00:25,439 Speaker 1: I would think that there would be so how could 5 00:00:25,440 --> 00:00:28,600 Speaker 1: there be enough oxygen for two famous people. I guess 6 00:00:28,600 --> 00:00:30,520 Speaker 1: they say they know what they're going they know what 7 00:00:30,560 --> 00:00:35,120 Speaker 1: they're going through, they understand the life, the business, et cetera. 8 00:00:35,760 --> 00:00:41,560 Speaker 1: But that is so much oxygen being taken up. Meaning 9 00:00:41,800 --> 00:00:43,559 Speaker 1: for example, so Kelly RiPP is a friend of mine, 10 00:00:43,560 --> 00:00:47,479 Speaker 1: and she and Mark Consuls are both famous, but she 11 00:00:47,600 --> 00:00:50,120 Speaker 1: says he's the peacock, and so she goes to her 12 00:00:50,159 --> 00:00:51,920 Speaker 1: work every day. But it almost feels to her like 13 00:00:51,960 --> 00:00:53,960 Speaker 1: a nine to five, even though it's not literally a 14 00:00:54,040 --> 00:00:57,680 Speaker 1: nine to five, And he's more of like the colorful 15 00:00:57,720 --> 00:01:00,920 Speaker 1: peacock in the relationship, so it ounces there, but they're 16 00:01:01,040 --> 00:01:05,120 Speaker 1: both not out every you know, three days at a 17 00:01:05,160 --> 00:01:09,360 Speaker 1: film festival, at movie premieres, at so it would seem 18 00:01:10,680 --> 00:01:12,920 Speaker 1: hard and maybe that's why a lot of Hollywood relationships 19 00:01:12,959 --> 00:01:15,000 Speaker 1: don't work out. But I also see that a lot 20 00:01:15,120 --> 00:01:22,480 Speaker 1: of Hollywood women only go for major Hollywood men. So 21 00:01:22,600 --> 00:01:24,600 Speaker 1: is that an ego thing or is that a thing 22 00:01:24,640 --> 00:01:28,280 Speaker 1: where they understand each other's lives or is that sort 23 00:01:28,319 --> 00:01:31,880 Speaker 1: of you need someone good enough for you, you you know, 24 00:01:31,959 --> 00:01:37,200 Speaker 1: I like being I have never dated someone who had 25 00:01:37,240 --> 00:01:42,959 Speaker 1: a real social media presence or interest. Um my fancy 26 00:01:43,000 --> 00:01:45,679 Speaker 1: Paul has an account because he's produced movies, but he 27 00:01:45,840 --> 00:01:47,880 Speaker 1: never post supposed a picture of me once a year 28 00:01:47,960 --> 00:01:50,880 Speaker 1: or something. And I've always liked that. And you think 29 00:01:50,920 --> 00:01:52,520 Speaker 1: about that in this day and age, and all the 30 00:01:52,560 --> 00:01:54,800 Speaker 1: people that I've gone out with have not had it. 31 00:01:54,840 --> 00:01:57,800 Speaker 1: And I do social media now a little bit of 32 00:01:57,800 --> 00:01:59,960 Speaker 1: TikTok because it's a little fun and stupid and still 33 00:02:00,040 --> 00:02:02,640 Speaker 1: and I found my way that it's idiotic, which is 34 00:02:03,280 --> 00:02:06,040 Speaker 1: what I love in life. But I only do it 35 00:02:06,120 --> 00:02:10,720 Speaker 1: for work. So, um, I would find it very annoying 36 00:02:11,000 --> 00:02:12,720 Speaker 1: if I had, if I was in a relationship with 37 00:02:13,160 --> 00:02:16,600 Speaker 1: a man who was wanting to always be photographed and 38 00:02:16,639 --> 00:02:19,480 Speaker 1: take pictures and look at me and filters and all 39 00:02:19,520 --> 00:02:21,280 Speaker 1: that I would find, I would I would actually hate that. 40 00:02:21,320 --> 00:02:24,320 Speaker 1: So I just think it's interesting, Um, public people dating 41 00:02:24,360 --> 00:02:28,359 Speaker 1: public people and what that is about. I think that 42 00:02:28,600 --> 00:02:32,119 Speaker 1: people are afraid, right, you know, mere mortals, not not celebrities. 43 00:02:32,120 --> 00:02:37,160 Speaker 1: People are afraid to negotiate while in a relationship about 44 00:02:37,240 --> 00:02:39,760 Speaker 1: what is in the relationship. People will eventually talk about 45 00:02:40,480 --> 00:02:44,840 Speaker 1: pre nups. People will talk about so many different things. 46 00:02:44,919 --> 00:02:47,000 Speaker 1: We're going there, let's go here, We're going on this vacation, 47 00:02:47,040 --> 00:02:49,360 Speaker 1: We're not going on vacation. You're Jewish, I'm Catholic, whatever. 48 00:02:49,600 --> 00:02:53,840 Speaker 1: But people don't really negotiate about what they're doing. And 49 00:02:53,840 --> 00:02:55,480 Speaker 1: I don't mean, like, what are we doing now? You 50 00:02:55,520 --> 00:02:57,480 Speaker 1: know it's been three months? Are we exclusive or we're 51 00:02:57,520 --> 00:02:59,840 Speaker 1: not exclusive? I understand that, and people do do that, 52 00:03:00,400 --> 00:03:03,600 Speaker 1: But negotiating things that are your wants and your needs, 53 00:03:03,639 --> 00:03:06,880 Speaker 1: things that you really just can't there will be a 54 00:03:06,880 --> 00:03:09,760 Speaker 1: deal breaker because a good relationship means the other person 55 00:03:09,760 --> 00:03:13,120 Speaker 1: will hear you, and, if not immediately, eventually really try 56 00:03:13,160 --> 00:03:15,560 Speaker 1: and work hard to give you what you want. But 57 00:03:15,600 --> 00:03:19,880 Speaker 1: when I say the negotiating, so there are certain things. 58 00:03:21,400 --> 00:03:23,960 Speaker 1: Paul and I have a house in Massachusetts. Um, that's 59 00:03:23,960 --> 00:03:27,000 Speaker 1: where his kids live, and we renovated it and made 60 00:03:27,000 --> 00:03:29,920 Speaker 1: it nice, and he really well, even though when we 61 00:03:29,960 --> 00:03:32,239 Speaker 1: first met, I was in New York and I always 62 00:03:32,280 --> 00:03:35,760 Speaker 1: wanted to be in New York and that was just understood, Um, 63 00:03:35,880 --> 00:03:40,680 Speaker 1: he needs me to be there and to come to Massachusetts. 64 00:03:41,240 --> 00:03:44,400 Speaker 1: And I made it clear that in the summer. I 65 00:03:44,520 --> 00:03:48,360 Speaker 1: really just the summer is where the Hampton's are, my home, 66 00:03:48,440 --> 00:03:50,560 Speaker 1: my happy place, my daughter's home. You know, it's just 67 00:03:50,600 --> 00:03:53,119 Speaker 1: a place. So those are needs, and those are things 68 00:03:53,120 --> 00:03:55,840 Speaker 1: that were negotiated before. I hear a lot of relationships 69 00:03:55,840 --> 00:03:57,960 Speaker 1: where people don't talk about these things that come up, 70 00:03:58,440 --> 00:04:01,320 Speaker 1: meaning okay, how many times a month? Not that you 71 00:04:01,360 --> 00:04:02,720 Speaker 1: have to stick to this. It doesn't mean it has 72 00:04:02,760 --> 00:04:04,760 Speaker 1: to be like black, you know, and I am clad 73 00:04:04,840 --> 00:04:07,960 Speaker 1: contract because obviously things happen. Paul's family is a place 74 00:04:07,960 --> 00:04:10,880 Speaker 1: in Nantucket. We go to Nantucket, which is beautiful, Um, 75 00:04:10,920 --> 00:04:13,080 Speaker 1: which you know, he needs to see his family, and 76 00:04:13,120 --> 00:04:16,400 Speaker 1: that's a need and um it's it's amazing. And but 77 00:04:16,480 --> 00:04:21,039 Speaker 1: I mean like saying, okay, well, how how often do 78 00:04:21,080 --> 00:04:22,880 Speaker 1: you visit your parents? Like what is going to that 79 00:04:22,920 --> 00:04:25,560 Speaker 1: going to be in this relationship. Some people want the 80 00:04:25,560 --> 00:04:29,000 Speaker 1: other person to see their parents every Sunday for dinner 81 00:04:29,160 --> 00:04:32,320 Speaker 1: or every other weekend, or that the parents stay with them. 82 00:04:32,360 --> 00:04:35,240 Speaker 1: Like these things are often not negotiated beforehand, so you 83 00:04:35,360 --> 00:04:37,440 Speaker 1: understand what's going on, because these are the cracks that 84 00:04:37,440 --> 00:04:40,839 Speaker 1: can become creators where for me, I wouldn't be interested 85 00:04:40,960 --> 00:04:46,920 Speaker 1: in my husband fiance boyfriend's parents coming to stay with 86 00:04:46,920 --> 00:04:48,400 Speaker 1: me every two weeks. I think that would be that 87 00:04:48,400 --> 00:04:49,960 Speaker 1: would be too much for me. I also don't come 88 00:04:50,000 --> 00:04:52,240 Speaker 1: from a big family dynamic, and that might be I'm 89 00:04:52,320 --> 00:04:54,800 Speaker 1: very private, and I don't you know, it might be 90 00:04:54,800 --> 00:04:58,000 Speaker 1: a little invasive. As luck would have it, Paul's family 91 00:04:58,160 --> 00:04:59,960 Speaker 1: is just like camp. Paul doesn't love to be again 92 00:05:00,000 --> 00:05:03,320 Speaker 1: best like myself. He doesn't love to really have guests 93 00:05:03,320 --> 00:05:06,600 Speaker 1: that often, and he sort of stands on ceremony, meaning 94 00:05:06,640 --> 00:05:08,400 Speaker 1: he's not someone who would ever walk right into someone's 95 00:05:08,440 --> 00:05:11,719 Speaker 1: house and expect something. And even with his family, there 96 00:05:11,760 --> 00:05:14,720 Speaker 1: are just ways that things are planned. Everybody's different. None 97 00:05:14,720 --> 00:05:16,320 Speaker 1: of this is right or wrong. It just means that 98 00:05:16,360 --> 00:05:18,520 Speaker 1: it's something that we knew about each other. I'm not 99 00:05:18,640 --> 00:05:21,320 Speaker 1: very social. I don't I'm not out every night with 100 00:05:21,400 --> 00:05:24,400 Speaker 1: multiple groups of people and always people just stopping by. 101 00:05:24,520 --> 00:05:27,000 Speaker 1: And my house is just always crowded with people, and 102 00:05:27,040 --> 00:05:29,799 Speaker 1: neither as Paul. We're very insular people in that regard. 103 00:05:29,839 --> 00:05:32,320 Speaker 1: We make plans and have a great time, but we're 104 00:05:32,360 --> 00:05:34,960 Speaker 1: not just always activated. We both share that. So I 105 00:05:35,000 --> 00:05:41,120 Speaker 1: think it's interesting and smart too negotiate in a relationship, 106 00:05:41,480 --> 00:05:44,159 Speaker 1: not a pre nup. Not what are we doing and 107 00:05:44,160 --> 00:05:46,080 Speaker 1: how serious are we and what are we getting married, 108 00:05:46,120 --> 00:05:49,000 Speaker 1: but what your wants and needs are and if they 109 00:05:49,040 --> 00:05:51,839 Speaker 1: line up, And that's sort of a negotiation. Okay, I'll 110 00:05:51,839 --> 00:05:55,920 Speaker 1: come to Massachusetts often during the you know, around the year, 111 00:05:55,960 --> 00:05:58,280 Speaker 1: but I really want to be in the Hampton's in 112 00:05:58,320 --> 00:06:00,800 Speaker 1: the summer. So that's that's in agotiation. That's like a 113 00:06:00,839 --> 00:06:04,760 Speaker 1: deal point, a relationship deal point. Um, you know, you 114 00:06:04,800 --> 00:06:06,560 Speaker 1: love Nantucket and you grew up going there, so we're 115 00:06:06,600 --> 00:06:09,000 Speaker 1: gonna go there a certain amount of periods, uh, during 116 00:06:09,040 --> 00:06:11,520 Speaker 1: the summer. Like I said, you're a person who likes 117 00:06:11,520 --> 00:06:14,880 Speaker 1: to go out late and I don't, So I'll do 118 00:06:14,920 --> 00:06:16,479 Speaker 1: that with you every once in a while. Or you 119 00:06:16,520 --> 00:06:19,600 Speaker 1: like to go to you know, fish concerts, but that's 120 00:06:19,640 --> 00:06:22,000 Speaker 1: not who I am. So that's gonna be a rarity. 121 00:06:22,040 --> 00:06:24,400 Speaker 1: So either you do that with your friends without me, 122 00:06:24,640 --> 00:06:26,320 Speaker 1: or I'll come once in a while, but that's not 123 00:06:26,400 --> 00:06:28,159 Speaker 1: who I am. You know, I don't love going to big, 124 00:06:28,160 --> 00:06:31,240 Speaker 1: like crowded concerts and things like that, food festivals or 125 00:06:31,240 --> 00:06:33,600 Speaker 1: things like that. Like so, so doesn't mean I'm not 126 00:06:33,640 --> 00:06:35,520 Speaker 1: going to go. It just means you're letting someone know 127 00:06:35,600 --> 00:06:38,640 Speaker 1: who you really are. So you can see if you 128 00:06:38,640 --> 00:06:41,720 Speaker 1: can possibly make them happy. If I was somebody who 129 00:06:41,720 --> 00:06:43,119 Speaker 1: wanted to go out to two o'clock in the morning 130 00:06:43,960 --> 00:06:46,880 Speaker 1: once a week, or partied or did drugs or wanted 131 00:06:46,920 --> 00:06:49,560 Speaker 1: to try molly or something like that, Paul would not 132 00:06:49,560 --> 00:06:51,160 Speaker 1: be interested in that. You know, he's never tried to 133 00:06:51,200 --> 00:06:53,800 Speaker 1: drug in his entire life. So what do you think 134 00:06:53,839 --> 00:06:56,080 Speaker 1: about negotiating in your relationship? What do you think about 135 00:06:56,240 --> 00:06:58,440 Speaker 1: terms and things and deal breakers and who you are 136 00:06:58,440 --> 00:07:00,680 Speaker 1: and who you're not. It sounds ridiculous. You know. If 137 00:07:00,680 --> 00:07:02,760 Speaker 1: you show someone who you are, they should believe you. 138 00:07:03,240 --> 00:07:06,240 Speaker 1: But people think things are gonna change. And it happens 139 00:07:06,240 --> 00:07:08,960 Speaker 1: with in laws, It happens with religion, It happens with family, 140 00:07:09,040 --> 00:07:11,400 Speaker 1: It happens with sex, It happens with therapy. Are you 141 00:07:11,520 --> 00:07:13,840 Speaker 1: someone who will go to therapy? If you're not, it's 142 00:07:13,880 --> 00:07:15,160 Speaker 1: cute in the beginning when you when you hit a 143 00:07:15,200 --> 00:07:17,120 Speaker 1: fucking robock and your partners is't wanna go to therapy, 144 00:07:17,200 --> 00:07:20,640 Speaker 1: it's not cute anymore. Um, do you like the other 145 00:07:20,640 --> 00:07:23,200 Speaker 1: person's in laws? Yeah, but if they're walking into your 146 00:07:23,200 --> 00:07:26,560 Speaker 1: house unannounced, uh, every week, you might not like them 147 00:07:26,560 --> 00:07:29,120 Speaker 1: that much. So is that you know, can you let 148 00:07:29,120 --> 00:07:30,480 Speaker 1: the other person who you are, so at least you 149 00:07:30,520 --> 00:07:33,320 Speaker 1: can go back and say, we agreed upon this. You know, 150 00:07:33,440 --> 00:07:35,520 Speaker 1: we agreed upon this thing. I said that, I made 151 00:07:35,560 --> 00:07:38,440 Speaker 1: that clear. Now, obviously things can change and someone can 152 00:07:38,520 --> 00:07:40,760 Speaker 1: change about it, but you can't just blow up a 153 00:07:40,760 --> 00:07:43,240 Speaker 1: whole deal. You can't later just retrade on a lot 154 00:07:43,240 --> 00:07:46,800 Speaker 1: of things. So I just think it's great to establish 155 00:07:46,840 --> 00:07:49,520 Speaker 1: the terms. And I know this from work. The more 156 00:07:49,640 --> 00:07:52,720 Speaker 1: you lay out, the better the contract is. You don't 157 00:07:52,720 --> 00:07:54,320 Speaker 1: want to get tedious and get caught up in it. 158 00:07:54,360 --> 00:07:56,400 Speaker 1: But when you're at the end of a contract, that's 159 00:07:56,440 --> 00:07:59,800 Speaker 1: when you really get into being creative about different things. 160 00:08:00,080 --> 00:08:01,720 Speaker 1: Can get what you want because you could get jammed 161 00:08:01,760 --> 00:08:04,000 Speaker 1: up on points, but if you're creative about other things, 162 00:08:04,800 --> 00:08:07,040 Speaker 1: then it could work like things that you sometimes given 163 00:08:07,040 --> 00:08:10,240 Speaker 1: a negotiation in business, making other the other partner so 164 00:08:10,320 --> 00:08:14,840 Speaker 1: happy that they don't mind these other deal terms. And 165 00:08:14,920 --> 00:08:16,440 Speaker 1: everybody has things they want to do and things they 166 00:08:16,440 --> 00:08:18,280 Speaker 1: don't want to do in a deal, a good deal 167 00:08:18,640 --> 00:08:24,120 Speaker 1: means both partners are happy and also slightly uncomfortable, and 168 00:08:24,160 --> 00:08:26,560 Speaker 1: that's a relationship. That's a partnership. So tell me what 169 00:08:26,640 --> 00:08:36,120 Speaker 1: you all think about that. Today, My guests are Captain 170 00:08:36,160 --> 00:08:38,960 Speaker 1: Power and Cameron Diaz. They went into business together with 171 00:08:39,120 --> 00:08:42,600 Speaker 1: one goal to make clean, delicious wine, and they did 172 00:08:42,640 --> 00:08:45,680 Speaker 1: just that with the launch of Avelene Wine. Today we 173 00:08:45,679 --> 00:08:47,920 Speaker 1: find out about how they went from friends to business 174 00:08:47,920 --> 00:08:50,600 Speaker 1: partners and all of their highs and lows breaking into 175 00:08:50,640 --> 00:08:53,440 Speaker 1: the wine industry. I love their story and even got 176 00:08:53,440 --> 00:08:55,360 Speaker 1: some great advice. I can't wait for you to listen. 177 00:08:59,559 --> 00:09:03,480 Speaker 1: I Hi, how are you? Hi? There? Hi both of you. 178 00:09:03,720 --> 00:09:05,880 Speaker 1: I read that the two of you met um in 179 00:09:05,920 --> 00:09:11,080 Speaker 1: a backyard. It was of one of your homes. Other people, Well, 180 00:09:11,120 --> 00:09:13,360 Speaker 1: we've we've we've spent a lot of time in in 181 00:09:13,440 --> 00:09:16,920 Speaker 1: our backyards. But we met through Cameron's sister in law, 182 00:09:17,040 --> 00:09:19,360 Speaker 1: Nicole Ritchie, who has been one of my best friends 183 00:09:19,400 --> 00:09:23,760 Speaker 1: for twenty years. And when Cameron started dating her now husband. 184 00:09:24,880 --> 00:09:30,120 Speaker 1: We met because his twin brother is Nippole's husband. And 185 00:09:30,840 --> 00:09:33,240 Speaker 1: where did you You both grew up in California? Correct? 186 00:09:33,320 --> 00:09:36,120 Speaker 1: We did? Yeah, and in some of like not so 187 00:09:36,120 --> 00:09:37,800 Speaker 1: far from each other, right, Like didn't you both grew 188 00:09:37,880 --> 00:09:43,959 Speaker 1: up in near San Diego? World's apart? World apart geographically? 189 00:09:44,480 --> 00:09:48,320 Speaker 1: Not really, yeah, relatively relatively close. It's not like you 190 00:09:48,360 --> 00:09:50,079 Speaker 1: grew up on you know, I grew up on the 191 00:09:50,080 --> 00:09:52,160 Speaker 1: East coast and you grew up on the West coast. 192 00:09:52,200 --> 00:09:55,760 Speaker 1: Like we were within a vicinity of one another geographically 193 00:09:55,840 --> 00:09:57,920 Speaker 1: that you know, we can call each other, we can 194 00:09:57,960 --> 00:10:02,320 Speaker 1: say we're both Southern Californians. Yes, and both have later 195 00:10:02,360 --> 00:10:06,640 Speaker 1: in life and both sort of found converged with wellness 196 00:10:06,640 --> 00:10:10,040 Speaker 1: and health being sort of on the forefront, but both 197 00:10:10,080 --> 00:10:12,280 Speaker 1: coming from two very different backgrounds. You sort of met 198 00:10:12,320 --> 00:10:17,640 Speaker 1: at this vortex of wellness and are basically in an 199 00:10:17,840 --> 00:10:21,080 Speaker 1: entirely new business. It seems like it's starting a whole 200 00:10:21,120 --> 00:10:25,680 Speaker 1: new venture. Yeah, for both of us. You know. That's saying, 201 00:10:25,760 --> 00:10:27,760 Speaker 1: find something you love to do and then figure out 202 00:10:27,800 --> 00:10:29,480 Speaker 1: a way to get paid for it. And that's what 203 00:10:30,080 --> 00:10:33,640 Speaker 1: we're doing here because we love wine and we you know, 204 00:10:33,920 --> 00:10:36,920 Speaker 1: I'm an entrepreneur. I spend most of my time, um, 205 00:10:36,920 --> 00:10:41,440 Speaker 1: you know, building brands in beauty and fashion for the 206 00:10:41,480 --> 00:10:46,200 Speaker 1: mostly millennial and gen z um and Cameron, although she's 207 00:10:46,240 --> 00:10:50,080 Speaker 1: a movie stars, is deep into wellness, having having written 208 00:10:50,120 --> 00:10:53,079 Speaker 1: two books on the body that are essentially science books 209 00:10:53,120 --> 00:10:59,760 Speaker 1: and former movie stall That's what I mean. This is 210 00:10:59,760 --> 00:11:03,920 Speaker 1: an you business and people don't well are you sorry? 211 00:11:04,080 --> 00:11:06,000 Speaker 1: Catherine Are you still in the beauty business. Are you're 212 00:11:06,000 --> 00:11:09,760 Speaker 1: still working on those projects? Yes, very much. So okay, 213 00:11:09,880 --> 00:11:13,480 Speaker 1: So and this sort of happened. You know, my my 214 00:11:13,800 --> 00:11:17,440 Speaker 1: brands are all kind of they have similar themes, clean ingredients, 215 00:11:17,480 --> 00:11:21,760 Speaker 1: sustainable supply chains, super accessible, whether it's through you know, 216 00:11:22,080 --> 00:11:26,040 Speaker 1: distribution channel or price point. And we were just sitting 217 00:11:26,040 --> 00:11:29,200 Speaker 1: there drinking wine, and we were talking about, you know, 218 00:11:29,240 --> 00:11:32,200 Speaker 1: should we open another bottle, and we started to say 219 00:11:32,240 --> 00:11:34,360 Speaker 1: to each other, you know, we just don't feel that 220 00:11:34,400 --> 00:11:37,360 Speaker 1: great when we, you know, drink wine anymore, and I 221 00:11:37,400 --> 00:11:39,720 Speaker 1: wonder what's in this? And we you know, we turned 222 00:11:39,720 --> 00:11:42,320 Speaker 1: the bottle around and we were reminded that, you know, 223 00:11:42,360 --> 00:11:44,760 Speaker 1: wine is one of the only consumables where you have 224 00:11:45,080 --> 00:11:49,160 Speaker 1: no ingredient list and no nutrition facts. And we kind 225 00:11:49,160 --> 00:11:52,200 Speaker 1: of said, like, it's just grapes, right, And that set 226 00:11:52,280 --> 00:11:55,360 Speaker 1: us out on a journey to really learn the wine 227 00:11:55,400 --> 00:12:00,960 Speaker 1: making process and understand what potentially goes in that bottle. Um. 228 00:12:01,160 --> 00:12:04,079 Speaker 1: And then when we learned, you know, and and started 229 00:12:04,120 --> 00:12:07,080 Speaker 1: on that journey, I think we were compelled to share 230 00:12:07,120 --> 00:12:09,800 Speaker 1: it with more people and to kind of offer a 231 00:12:09,840 --> 00:12:13,960 Speaker 1: solution um, you know, because we were trying to drink 232 00:12:14,360 --> 00:12:18,120 Speaker 1: you know, cleaner wine wine with with organic grapes and 233 00:12:18,320 --> 00:12:21,920 Speaker 1: low intervention and low additives, and it was really hard 234 00:12:21,960 --> 00:12:24,120 Speaker 1: to find. So we felt like if it was hard 235 00:12:24,160 --> 00:12:26,960 Speaker 1: to find here, it's hard you know, for for everybody 236 00:12:27,000 --> 00:12:31,120 Speaker 1: throughout the US. The hard part about it was just transparency. 237 00:12:31,240 --> 00:12:33,280 Speaker 1: You know. It wasn't that it wasn't on the shelf. 238 00:12:33,920 --> 00:12:36,640 Speaker 1: It was just that we couldn't identify it on the shelf. 239 00:12:37,200 --> 00:12:41,000 Speaker 1: We saw that in the wine industry in particular, because 240 00:12:41,080 --> 00:12:43,680 Speaker 1: of that lack of you know, they don't have to 241 00:12:43,760 --> 00:12:46,280 Speaker 1: put anything on the label. It's T t B, not 242 00:12:46,480 --> 00:12:49,360 Speaker 1: f d A, so they don't there's no requirements to 243 00:12:49,360 --> 00:12:52,880 Speaker 1: put anything ingredients on the label. So you know, you're 244 00:12:52,920 --> 00:12:55,640 Speaker 1: walking down the aisle and there could be two under 245 00:12:55,640 --> 00:12:58,680 Speaker 1: bottles surrounding you. And we just found that, you know, 246 00:12:58,760 --> 00:13:01,439 Speaker 1: in this industry, it's it's not a practice, it's not 247 00:13:01,640 --> 00:13:07,440 Speaker 1: what they the industry itself deems important to the drinker. Um, 248 00:13:07,480 --> 00:13:12,080 Speaker 1: there's a whole other, you know, list of items that 249 00:13:12,160 --> 00:13:15,440 Speaker 1: will be sort of discussed first before the ingredients of 250 00:13:15,440 --> 00:13:18,480 Speaker 1: the bottle. You know, you know, it's effectively like creating 251 00:13:18,480 --> 00:13:22,839 Speaker 1: a new category of transparent wine. I mean, in creating 252 00:13:22,840 --> 00:13:25,400 Speaker 1: a new category is very difficult to do something different 253 00:13:25,440 --> 00:13:28,080 Speaker 1: in the liquor industry. I don't own the that part 254 00:13:28,120 --> 00:13:29,800 Speaker 1: of the brand anymore, but I was the first ever 255 00:13:29,960 --> 00:13:33,199 Speaker 1: low calorie ready to drink cocktail. It's the same thing 256 00:13:33,240 --> 00:13:36,880 Speaker 1: where um, sometimes things are so stupid they're smart, like 257 00:13:36,960 --> 00:13:39,719 Speaker 1: a big deal, it's a low calorie margharita. I started with, 258 00:13:39,920 --> 00:13:41,920 Speaker 1: this is making perfect sense to me. It's true like 259 00:13:42,040 --> 00:13:44,400 Speaker 1: everything else, you read an ingredient list, and I wrote 260 00:13:44,400 --> 00:13:47,800 Speaker 1: a book saying eat things with ingredients you can pronounce. 261 00:13:48,160 --> 00:13:52,040 Speaker 1: So you, guys, really we're all shooting blind by drinking 262 00:13:52,040 --> 00:13:53,800 Speaker 1: and not knowing what's in it. So I love that 263 00:13:53,800 --> 00:13:57,040 Speaker 1: that is a game changer concept. Um Cameron, I read 264 00:13:57,080 --> 00:13:59,520 Speaker 1: that you didn't grow up with a really a lot 265 00:13:59,520 --> 00:14:03,720 Speaker 1: of healthy eating habits. So what was your socioeconomic background 266 00:14:03,760 --> 00:14:06,920 Speaker 1: and what was your childhood like? And did you have drive? 267 00:14:07,000 --> 00:14:08,640 Speaker 1: Did you want to be a business person like is 268 00:14:08,679 --> 00:14:12,720 Speaker 1: now you're an entrepreneur? Yes? Um, you know, I think 269 00:14:13,160 --> 00:14:17,480 Speaker 1: I grew up in Long Beach, California, which is pretty 270 00:14:17,760 --> 00:14:22,000 Speaker 1: um expansive, it's pretty large area. But I grew up 271 00:14:22,000 --> 00:14:25,240 Speaker 1: in a in an area that was sort of you know, um, 272 00:14:25,720 --> 00:14:30,880 Speaker 1: very um urban and uh you know, I kind of well, 273 00:14:31,080 --> 00:14:33,560 Speaker 1: I wouldn't say urban like the city, but it was 274 00:14:33,840 --> 00:14:40,240 Speaker 1: very um, I guess there's a lot of concrete we were. 275 00:14:41,840 --> 00:14:43,240 Speaker 1: I just kind of grew up in a sort of 276 00:14:43,240 --> 00:14:47,080 Speaker 1: lower middle class area, other side of the tracks. Um, 277 00:14:47,320 --> 00:14:50,640 Speaker 1: success to me was not staying in Long Beach. What 278 00:14:50,760 --> 00:14:52,680 Speaker 1: was success for me? I left as soon as I 279 00:14:52,720 --> 00:14:55,360 Speaker 1: graduated high school. I left Long Beach and you know, 280 00:14:55,440 --> 00:14:58,760 Speaker 1: started traveling and that was something that that was all 281 00:14:58,800 --> 00:15:01,280 Speaker 1: I really had ambition for was to to do that, 282 00:15:01,400 --> 00:15:03,960 Speaker 1: and it's just sort of escalated, you know, my life 283 00:15:04,040 --> 00:15:06,160 Speaker 1: kind of. I just kind of followed life as it 284 00:15:06,200 --> 00:15:09,200 Speaker 1: took me. And that was just with inside of you, 285 00:15:09,280 --> 00:15:11,600 Speaker 1: Like you were born that way, you had internal drive 286 00:15:11,640 --> 00:15:13,520 Speaker 1: that you just wanted to go be something, do something. 287 00:15:13,520 --> 00:15:15,520 Speaker 1: You thought you had it. Yeah, I mean no, I 288 00:15:16,200 --> 00:15:18,640 Speaker 1: didn't think I had anything. I just knew I didn't. 289 00:15:18,920 --> 00:15:20,880 Speaker 1: You know, Long Beach wasn't where I was going to be. 290 00:15:21,360 --> 00:15:23,000 Speaker 1: I wasn't where I was going to stay. I mean, 291 00:15:23,040 --> 00:15:24,680 Speaker 1: I love Long Beach. I go back to Long Beach. 292 00:15:24,880 --> 00:15:27,200 Speaker 1: I think Long Beach is a great place. But for me, 293 00:15:27,240 --> 00:15:30,480 Speaker 1: I just kind of knew that it was very limited 294 00:15:30,520 --> 00:15:34,360 Speaker 1: there and I didn't have any you know, education. I 295 00:15:34,400 --> 00:15:37,440 Speaker 1: didn't have any money. I didn't have you know, all 296 00:15:37,480 --> 00:15:40,680 Speaker 1: the things that looked like how you got out of 297 00:15:40,680 --> 00:15:43,920 Speaker 1: someplace or how you advanced your life. You know, Um, 298 00:15:44,240 --> 00:15:48,320 Speaker 1: college was not an option. My parents didn't have money. 299 00:15:48,360 --> 00:15:51,080 Speaker 1: I didn't you know, they didn't push me really to 300 00:15:52,040 --> 00:15:56,080 Speaker 1: go after any one career. UM. I just sort of went, 301 00:15:56,320 --> 00:15:58,280 Speaker 1: I want to see the world. I want to travel, 302 00:15:58,520 --> 00:16:15,640 Speaker 1: and so I did. Now you are a female entrepreneur, 303 00:16:15,720 --> 00:16:18,840 Speaker 1: which is different than your previous career, where that wouldn't 304 00:16:18,840 --> 00:16:20,680 Speaker 1: have been something that someone would have said. And do 305 00:16:20,720 --> 00:16:24,080 Speaker 1: you feel a greater sense of control? Do you feel 306 00:16:24,080 --> 00:16:26,640 Speaker 1: that you're taking more seriously? Do you feel like you're 307 00:16:26,640 --> 00:16:29,640 Speaker 1: perceived to be smarter? I mean, how does it feel 308 00:16:29,680 --> 00:16:34,000 Speaker 1: to make that trajectory and monetize something that you're passionate about? 309 00:16:34,360 --> 00:16:37,160 Speaker 1: You know. I this is something that I think started 310 00:16:37,200 --> 00:16:39,960 Speaker 1: off for Catherine and I as I mean, look, Katherine's 311 00:16:39,960 --> 00:16:43,920 Speaker 1: a serial entrepreneur, so she's going to she she knows 312 00:16:43,960 --> 00:16:46,480 Speaker 1: how to build businesses. It's something that's very new to me. 313 00:16:47,360 --> 00:16:52,720 Speaker 1: And I had, you know, sort of resigned from making movies. UM, 314 00:16:52,800 --> 00:16:55,680 Speaker 1: and I felt that I was just you know, not 315 00:16:55,720 --> 00:16:58,400 Speaker 1: really needing to do much more. It wasn't something that 316 00:16:58,440 --> 00:17:02,200 Speaker 1: I was looking for, but when we sort of started 317 00:17:02,240 --> 00:17:04,880 Speaker 1: off talking about it, it just we had so much 318 00:17:04,920 --> 00:17:08,919 Speaker 1: fun about the possible what we thought the possibilities could be. 319 00:17:09,520 --> 00:17:12,240 Speaker 1: And of course then we started dreaming, and then we 320 00:17:12,400 --> 00:17:15,440 Speaker 1: as we started dreaming, we were doing and we found 321 00:17:15,440 --> 00:17:18,560 Speaker 1: ourselves really just sort of like taking each step um 322 00:17:18,680 --> 00:17:23,080 Speaker 1: forward and you know, really learning a language completely. As 323 00:17:23,160 --> 00:17:26,720 Speaker 1: you know, Bethany, it's a complete it's a language and 324 00:17:27,040 --> 00:17:31,560 Speaker 1: of itself. The industry is very specific to itself. Um, 325 00:17:31,600 --> 00:17:35,359 Speaker 1: there's nothing you know that I think that Katherine and 326 00:17:35,440 --> 00:17:39,240 Speaker 1: I could have taken from directly from the businesses that 327 00:17:39,280 --> 00:17:42,560 Speaker 1: we were both in and applied to even I think 328 00:17:42,600 --> 00:17:45,600 Speaker 1: in the financial models and all of the ways that 329 00:17:45,680 --> 00:17:48,800 Speaker 1: you have to get that product to the shelf. Um 330 00:17:48,960 --> 00:17:52,360 Speaker 1: is a completely different you know, it's a different language. 331 00:17:52,520 --> 00:17:55,359 Speaker 1: If you knew that, if you knew what you didn't know, 332 00:17:55,480 --> 00:17:57,680 Speaker 1: you wouldn't have done it. And also I've heard many 333 00:17:57,680 --> 00:18:01,160 Speaker 1: people speak about and Katherine, you haven't left your other career, 334 00:18:01,160 --> 00:18:03,840 Speaker 1: and we'll get into that now, but I've heard many 335 00:18:03,880 --> 00:18:07,760 Speaker 1: people coming on here say that they leave one part 336 00:18:07,800 --> 00:18:10,359 Speaker 1: of their career, not for anything bad, they just they 337 00:18:10,400 --> 00:18:12,800 Speaker 1: did everything they needed to do there they didn't they 338 00:18:12,840 --> 00:18:15,320 Speaker 1: could do with their eyes closed. They weren't inspired. They 339 00:18:15,400 --> 00:18:18,240 Speaker 1: just they did. They checked all the boxes, and now 340 00:18:18,280 --> 00:18:20,000 Speaker 1: they want something else. And now you're doing something you're 341 00:18:20,000 --> 00:18:23,359 Speaker 1: passionate about. So people ask a lot about when to move, 342 00:18:23,600 --> 00:18:25,960 Speaker 1: when to make a move, and it can be scary. 343 00:18:26,440 --> 00:18:29,000 Speaker 1: I'm sure it was scary, but that's when you jump, 344 00:18:29,040 --> 00:18:32,639 Speaker 1: when you fly. So I think that's inspiring. Yeah. I 345 00:18:32,680 --> 00:18:37,320 Speaker 1: think having resolved about having resolve about anything, you know, 346 00:18:37,400 --> 00:18:40,560 Speaker 1: whether it's resolved to stop something or resolve to start something. 347 00:18:40,640 --> 00:18:43,879 Speaker 1: Like you know, I resolved to start stop something and 348 00:18:43,920 --> 00:18:47,560 Speaker 1: then I decided very definitively to start something else, you know, 349 00:18:47,880 --> 00:18:50,879 Speaker 1: but it happened. It happened. I wouldn't have done it 350 00:18:50,920 --> 00:18:54,920 Speaker 1: without Catherine like that. That just there's no scenario where 351 00:18:54,920 --> 00:18:56,720 Speaker 1: it happened without her. You know. She said to me, 352 00:18:57,119 --> 00:19:00,159 Speaker 1: would you ever start a wine you know, uh, a 353 00:19:00,200 --> 00:19:03,160 Speaker 1: wine brand? And I said, not without you? And literally 354 00:19:03,200 --> 00:19:07,520 Speaker 1: the next day we were, you know, we were you know, 355 00:19:07,640 --> 00:19:10,760 Speaker 1: in it starting you know, the process. You closed one 356 00:19:10,760 --> 00:19:13,040 Speaker 1: door and Katherine was the next door. So Katherine, what 357 00:19:13,160 --> 00:19:16,520 Speaker 1: about you? You are I guess a serial entrepreneur. I 358 00:19:16,560 --> 00:19:19,280 Speaker 1: mean you just have been a CEO, You've worked at 359 00:19:19,720 --> 00:19:21,920 Speaker 1: some major places. We have some things in common. I 360 00:19:21,960 --> 00:19:24,520 Speaker 1: think your family was in the horse racing business, which 361 00:19:24,520 --> 00:19:27,240 Speaker 1: my father was in the Hall of Fame. You know that, Yes, 362 00:19:27,560 --> 00:19:31,000 Speaker 1: I do now remember that. Yes, how funny My father 363 00:19:31,080 --> 00:19:33,800 Speaker 1: was a Hall of Fame horse trainer, Bobby Frankel. So 364 00:19:34,040 --> 00:19:37,680 Speaker 1: was your family trainers or all night? They're still they're 365 00:19:37,720 --> 00:19:41,680 Speaker 1: still in the horse business. They own my mom trains. Um, 366 00:19:41,880 --> 00:19:46,120 Speaker 1: they have a horse transportation company. So very deep into 367 00:19:46,200 --> 00:19:50,520 Speaker 1: that world. Okay, um, and so what has your trajectory 368 00:19:50,600 --> 00:19:54,679 Speaker 1: been and what what about growing up? Did you what 369 00:19:54,800 --> 00:19:57,520 Speaker 1: was success to you? And was it sort of drilled 370 00:19:57,560 --> 00:19:59,760 Speaker 1: into you? And how did you find your way and 371 00:20:00,200 --> 00:20:03,159 Speaker 1: and how did you come to this point? And I 372 00:20:03,200 --> 00:20:05,480 Speaker 1: also actually really want to know how you can Are 373 00:20:05,480 --> 00:20:08,000 Speaker 1: you running this business and you're running your other business? 374 00:20:08,000 --> 00:20:10,000 Speaker 1: So this is one of your many businesses and you're 375 00:20:10,040 --> 00:20:13,480 Speaker 1: the operations person. Yeah, it's a it's a it's a 376 00:20:13,520 --> 00:20:17,280 Speaker 1: great question. So I, um, we have a fantastic CEO 377 00:20:17,440 --> 00:20:21,119 Speaker 1: for aveline that we brought in. I run two companies 378 00:20:21,160 --> 00:20:23,320 Speaker 1: currently in the beauty space, and I sit on the 379 00:20:23,359 --> 00:20:27,280 Speaker 1: board of all four of my companies. Um, including aveline, 380 00:20:27,359 --> 00:20:30,920 Speaker 1: but we you know, managed to find an outstanding CEO 381 00:20:31,040 --> 00:20:35,560 Speaker 1: who comes from uh the wine industry, UM, but had 382 00:20:35,560 --> 00:20:38,400 Speaker 1: a really you know, it was really hungry for innovation 383 00:20:38,480 --> 00:20:41,439 Speaker 1: and kind of saw the opportunity that we saw not 384 00:20:41,520 --> 00:20:43,840 Speaker 1: only in the better for you positioning, but I think 385 00:20:43,920 --> 00:20:47,040 Speaker 1: in the way that we speak to consumers and in 386 00:20:47,040 --> 00:20:49,200 Speaker 1: the way that we market the brand in a way 387 00:20:49,200 --> 00:20:53,400 Speaker 1: that was just not existing in an alcohol UM. But 388 00:20:53,520 --> 00:20:57,480 Speaker 1: you know, I really started, you know, as a entrepreneur. 389 00:20:57,960 --> 00:20:59,639 Speaker 1: You know, from the day I was born, I was 390 00:20:59,680 --> 00:21:02,280 Speaker 1: trying to make a buck, whether it was you know, 391 00:21:02,640 --> 00:21:05,960 Speaker 1: selling uh tickets to my neighbors to come see a 392 00:21:06,040 --> 00:21:09,679 Speaker 1: show I'd put on in my grandmother's garage, or you know, 393 00:21:09,840 --> 00:21:12,560 Speaker 1: using my play kitchen to open a restaurant. I was 394 00:21:12,640 --> 00:21:16,440 Speaker 1: always just looking to you know, transact and and make 395 00:21:16,520 --> 00:21:21,359 Speaker 1: some money. So I had a very non traditional education path. 396 00:21:21,520 --> 00:21:25,680 Speaker 1: I finished high school early because I was a very 397 00:21:25,720 --> 00:21:29,679 Speaker 1: serious dancer, and then I just started working when I 398 00:21:29,720 --> 00:21:34,040 Speaker 1: was about seventeen full time. Didn't go to college. UM, 399 00:21:34,080 --> 00:21:36,760 Speaker 1: you know, started out in the film industry, actually working 400 00:21:36,760 --> 00:21:40,000 Speaker 1: for a producer, UM. And that was my first I 401 00:21:40,600 --> 00:21:43,879 Speaker 1: really wanted to produce. I loved the idea of putting 402 00:21:43,880 --> 00:21:47,560 Speaker 1: the right people together and the right storytelling and creating 403 00:21:47,600 --> 00:21:50,680 Speaker 1: a product. And it's a lot like what I do today. 404 00:21:50,800 --> 00:21:53,360 Speaker 1: It's just I was going to say that, but I 405 00:21:53,359 --> 00:21:55,879 Speaker 1: I got out of film because I was so frustrated 406 00:21:55,920 --> 00:21:59,520 Speaker 1: that everything took so long. So I found the Internet 407 00:21:59,800 --> 00:22:03,399 Speaker 1: and UM. I originally started as West Coast editor of 408 00:22:03,520 --> 00:22:06,120 Speaker 1: L magazine and of L Girl, which was the team 409 00:22:06,200 --> 00:22:08,879 Speaker 1: magazine at the time. And you know, I was in 410 00:22:08,920 --> 00:22:11,280 Speaker 1: my early twenties and I was spending all my time 411 00:22:11,359 --> 00:22:15,480 Speaker 1: on the Internet, UM and on these new social media platforms, 412 00:22:15,600 --> 00:22:18,320 Speaker 1: and realizing I couldn't get the same kind of content 413 00:22:18,440 --> 00:22:22,120 Speaker 1: I got in a print magazine on the Internet. So 414 00:22:22,359 --> 00:22:25,520 Speaker 1: I I launched my first company called Who What Where, 415 00:22:25,800 --> 00:22:30,080 Speaker 1: which is an online fashion magazine UM. I launched it 416 00:22:30,160 --> 00:22:33,920 Speaker 1: fifteen years ago. We turned it into UH, an apparel 417 00:22:33,960 --> 00:22:37,840 Speaker 1: business UM and so it's still, you know, running today 418 00:22:37,880 --> 00:22:40,600 Speaker 1: as one of the most popular, you know, online fashion 419 00:22:40,640 --> 00:22:46,040 Speaker 1: magazines and UM. And then I launched two beauty brands. 420 00:22:46,119 --> 00:22:49,640 Speaker 1: One is called Verst. It's a skincare brand that's distributed 421 00:22:49,680 --> 00:22:53,320 Speaker 1: through you know, drug store and mass retail channels. It's 422 00:22:53,320 --> 00:22:56,919 Speaker 1: all clean. UM were the largest beauty brand to be 423 00:22:57,000 --> 00:23:02,600 Speaker 1: carbon neutral, the most sustainable in the mass category. UM. 424 00:23:02,680 --> 00:23:05,760 Speaker 1: And then just this year, I launched a brand called Merit, 425 00:23:06,600 --> 00:23:12,800 Speaker 1: which is clean color cosmetics. UM. It's distributed primarily through Sephora. 426 00:23:13,040 --> 00:23:17,760 Speaker 1: There's there's Cameron showing us a little blush. But all 427 00:23:17,840 --> 00:23:21,040 Speaker 1: my brands are you know, digital first. They're born on 428 00:23:21,119 --> 00:23:24,440 Speaker 1: social media. We sell direct to consumer as well as 429 00:23:24,520 --> 00:23:28,080 Speaker 1: partner with amazing brick and mortar retailers like Target and 430 00:23:28,160 --> 00:23:32,280 Speaker 1: Sephora to really bring the products and make them accessible 431 00:23:32,400 --> 00:23:35,920 Speaker 1: to you know, two people everywhere. And that's always been 432 00:23:35,960 --> 00:23:39,399 Speaker 1: my goal is to kind of bring the more aspirational 433 00:23:39,520 --> 00:23:41,920 Speaker 1: and make it a bit more accessible. And I think, 434 00:23:42,400 --> 00:23:45,840 Speaker 1: you know Aveline is a perfect example of that. And 435 00:23:45,880 --> 00:23:48,960 Speaker 1: we you know, with our strategy and launching the brand. 436 00:23:49,200 --> 00:23:52,959 Speaker 1: You know, usually when you when you create a wine label, 437 00:23:53,080 --> 00:23:55,919 Speaker 1: you start at you know, restaurants and you you know, 438 00:23:56,119 --> 00:23:59,400 Speaker 1: educate the similiaise and the in the customers and then 439 00:23:59,600 --> 00:24:02,880 Speaker 1: you know, eventually, if you're lucky, you get to to retail. 440 00:24:02,960 --> 00:24:06,320 Speaker 1: But we started with retail. I think we're in about 441 00:24:06,400 --> 00:24:10,840 Speaker 1: four thousand doors now, but really just focusing on you know, 442 00:24:11,240 --> 00:24:14,480 Speaker 1: everywhere this customer is already shopping so that we can 443 00:24:14,560 --> 00:24:18,360 Speaker 1: be there to offer you know, a better fore you solution. 444 00:24:18,760 --> 00:24:22,080 Speaker 1: Great concept. So we've put together an amazing team that 445 00:24:22,280 --> 00:24:24,280 Speaker 1: that has really built it out. We're just over a 446 00:24:24,359 --> 00:24:28,520 Speaker 1: year old, UM, and it was just perfect timing I 447 00:24:28,560 --> 00:24:31,639 Speaker 1: think for for this offering. Well, what's the structure. I 448 00:24:31,640 --> 00:24:34,880 Speaker 1: want to know about several women working together. I want 449 00:24:34,880 --> 00:24:37,040 Speaker 1: to know how that dynamic is. I want to know 450 00:24:37,440 --> 00:24:41,719 Speaker 1: how you make decisions, how management happens. All of that. 451 00:24:41,760 --> 00:24:43,040 Speaker 1: I mean, I think people could learn from that. We 452 00:24:43,080 --> 00:24:47,520 Speaker 1: talk a lot about culture, management, finding good people, struggles, 453 00:24:47,560 --> 00:24:49,960 Speaker 1: that sort of thing. Yeah, I mean, there's so many 454 00:24:49,960 --> 00:24:52,760 Speaker 1: different ways to build a business, and you know, I 455 00:24:52,800 --> 00:24:56,119 Speaker 1: think we initially just set out to meet with anyone 456 00:24:56,160 --> 00:24:59,400 Speaker 1: remotely connected to this industry because it is so different 457 00:24:59,440 --> 00:25:03,440 Speaker 1: than what we're both familiar with based on our backgrounds. 458 00:25:03,480 --> 00:25:07,360 Speaker 1: But UM, then there are fundamentals that are very similar. 459 00:25:07,480 --> 00:25:10,920 Speaker 1: So you know, we we hired the right CEO, We 460 00:25:11,080 --> 00:25:14,880 Speaker 1: basically put together the founding team. We you know, funded 461 00:25:14,960 --> 00:25:20,040 Speaker 1: the business and UM just raised some outside capital at 462 00:25:20,040 --> 00:25:22,840 Speaker 1: the end of last year. But really it's just starting 463 00:25:22,840 --> 00:25:26,480 Speaker 1: with who's that leader UM at the top, and then 464 00:25:26,640 --> 00:25:28,680 Speaker 1: you know, supporting them as they built the rest of 465 00:25:28,720 --> 00:25:31,880 Speaker 1: the team. I um brought in a young woman who 466 00:25:31,960 --> 00:25:34,520 Speaker 1: had worked with me for a number of years on 467 00:25:34,560 --> 00:25:37,360 Speaker 1: the who What We're brand and incubating my skin care 468 00:25:37,400 --> 00:25:41,520 Speaker 1: brand UM, and she now works over with with Abbott, 469 00:25:41,560 --> 00:25:44,359 Speaker 1: who's our CEO. So it's kind of you know, old 470 00:25:44,400 --> 00:25:48,240 Speaker 1: school and new school converging. And you know, we've been 471 00:25:48,280 --> 00:25:51,840 Speaker 1: really incredibly lucky with the team that Abbott has helped 472 00:25:51,920 --> 00:25:54,160 Speaker 1: us put together. But you know, Cameron and I sit 473 00:25:54,240 --> 00:25:58,320 Speaker 1: on the board of Aveline and we're the co founders, 474 00:25:58,320 --> 00:26:02,639 Speaker 1: so we participate in, you know, all of the product development. 475 00:26:02,760 --> 00:26:07,360 Speaker 1: So really nothing UM goes in a bottle without us UM, 476 00:26:07,400 --> 00:26:11,200 Speaker 1: you know, going through many iterations to get it just perfect. 477 00:26:11,240 --> 00:26:14,800 Speaker 1: And Cameron and I source the original UH wine making 478 00:26:14,800 --> 00:26:19,080 Speaker 1: partners ourselves before we even and brought the team on UM. 479 00:26:19,080 --> 00:26:23,520 Speaker 1: You know this is this is definitely not UH you know, 480 00:26:23,640 --> 00:26:27,399 Speaker 1: a sort of bulk wine project or a celebrity wine brand. 481 00:26:27,560 --> 00:26:30,840 Speaker 1: We you know, we're pretty discerning you know, wine drinkers, 482 00:26:30,920 --> 00:26:35,240 Speaker 1: and went out and scoured the globe for the perfect 483 00:26:35,480 --> 00:26:38,240 Speaker 1: partners who could kind of nail the taste profile that 484 00:26:38,320 --> 00:26:41,280 Speaker 1: we wanted. Super lucky to find them, and and now 485 00:26:41,440 --> 00:26:44,679 Speaker 1: we you know, we participate in a lot of the 486 00:26:44,720 --> 00:26:49,840 Speaker 1: activities from you know, our retailer partnerships to um Press 487 00:26:49,880 --> 00:26:53,399 Speaker 1: of course, and and mainly product development is where we 488 00:26:53,440 --> 00:27:09,560 Speaker 1: spend a lot of time. I swear to god, I 489 00:27:09,600 --> 00:27:13,080 Speaker 1: woke up this morning thinking there's two SIPs of water 490 00:27:13,160 --> 00:27:16,520 Speaker 1: in that bottle next to my bed, and camer Diaz 491 00:27:16,960 --> 00:27:19,199 Speaker 1: has a bottle of water in her bathroom, so she 492 00:27:19,200 --> 00:27:20,879 Speaker 1: wakes up to wash her face that she drinks the 493 00:27:20,880 --> 00:27:25,320 Speaker 1: whole bottle, and it just I mean, I try, but 494 00:27:26,119 --> 00:27:28,920 Speaker 1: tell me about the discipline for you, because you don't 495 00:27:28,960 --> 00:27:31,520 Speaker 1: make it like it's easy. Use the way it's described, 496 00:27:31,640 --> 00:27:33,800 Speaker 1: and I may have read everything wrong, is that like 497 00:27:33,880 --> 00:27:36,000 Speaker 1: you you have one night and you cook your meals 498 00:27:36,000 --> 00:27:38,719 Speaker 1: for the week, and this is a you're very regimented 499 00:27:38,760 --> 00:27:41,040 Speaker 1: about it because it's important to you, and I want 500 00:27:41,080 --> 00:27:42,960 Speaker 1: to hear the r o I on it, the return 501 00:27:43,000 --> 00:27:47,120 Speaker 1: on your investment on this health showgram of yours. Well, 502 00:27:47,160 --> 00:27:49,639 Speaker 1: I mean, look at consistency is key in anything that 503 00:27:49,720 --> 00:27:52,760 Speaker 1: you do. If you're doing anything consistently bad, you're going 504 00:27:52,800 --> 00:27:54,720 Speaker 1: to get bad, the results are not going to be 505 00:27:54,760 --> 00:27:57,520 Speaker 1: in your favor. And if you do things consistently good, 506 00:27:57,560 --> 00:28:00,640 Speaker 1: then you're likely to get more. I'm a new mom, 507 00:28:01,240 --> 00:28:05,040 Speaker 1: so you know, I'm two years deep into caring for 508 00:28:05,320 --> 00:28:09,000 Speaker 1: another human being other than myself where you know, I 509 00:28:09,040 --> 00:28:14,000 Speaker 1: find those challenges myself as a mom, um and I 510 00:28:14,200 --> 00:28:16,159 Speaker 1: you know, I love it and it's amazing, but it 511 00:28:16,240 --> 00:28:19,760 Speaker 1: does switch up a little bit of your ability to um, 512 00:28:19,800 --> 00:28:23,040 Speaker 1: you know, meal prep for yourself. So right now I'm 513 00:28:23,080 --> 00:28:27,320 Speaker 1: on a you know, luckily, I feed everything the same 514 00:28:27,400 --> 00:28:31,359 Speaker 1: to my child as I do myself. Sheets, everything I 515 00:28:31,400 --> 00:28:39,240 Speaker 1: do so I can scrape off her meals doubled it exactly. Um. 516 00:28:39,280 --> 00:28:42,360 Speaker 1: But yeah, I I feel like, you know, water though, 517 00:28:42,520 --> 00:28:45,120 Speaker 1: is like that's just a you know, a no brainer 518 00:28:45,160 --> 00:28:47,600 Speaker 1: for me. That's not even that doesn't take any effort, 519 00:28:47,600 --> 00:28:51,320 Speaker 1: because I think that one of the main things for 520 00:28:51,680 --> 00:28:56,200 Speaker 1: you know, um, just honoring yourself is listening to your body. 521 00:28:56,280 --> 00:28:59,200 Speaker 1: And my body will always tell me when it needs water, 522 00:28:59,840 --> 00:29:03,040 Speaker 1: and I try never to let it suffer too much 523 00:29:03,080 --> 00:29:05,200 Speaker 1: without it. It's one of the main things that I, 524 00:29:05,720 --> 00:29:08,280 Speaker 1: you know, I do. I happen to be able to 525 00:29:08,320 --> 00:29:12,680 Speaker 1: manage to keep disciplined about And what about sleep? Sleep? 526 00:29:12,920 --> 00:29:16,280 Speaker 1: The regimented nature about sleep. Sleep is important. I mean, 527 00:29:16,360 --> 00:29:19,360 Speaker 1: it's more more than anything I think, you know, it's 528 00:29:19,400 --> 00:29:21,400 Speaker 1: one of those things where you keep learning even more 529 00:29:21,400 --> 00:29:24,280 Speaker 1: and more about what sleep. Um you know what it 530 00:29:24,320 --> 00:29:28,400 Speaker 1: does for us, how important it is, and I'm fortunately 531 00:29:28,440 --> 00:29:31,560 Speaker 1: able to get a pretty good night's sleep. Sleeping is 532 00:29:31,600 --> 00:29:33,760 Speaker 1: about for me, like it is about a routine of 533 00:29:33,800 --> 00:29:36,320 Speaker 1: shutting down my brain, you know, Like I have a 534 00:29:36,480 --> 00:29:40,960 Speaker 1: very specific, you know, procedure of shut down that I 535 00:29:41,160 --> 00:29:45,240 Speaker 1: never no matter what, I always do. Um so that 536 00:29:45,360 --> 00:29:47,440 Speaker 1: no phones and you put the phone in another room, 537 00:29:47,720 --> 00:29:50,840 Speaker 1: it stops at certain times. No, I don't do phones. 538 00:29:51,120 --> 00:29:54,400 Speaker 1: I do know electronics in my room period. There's like 539 00:29:54,560 --> 00:29:57,560 Speaker 1: not any rate, not not even a light. I don't 540 00:29:57,880 --> 00:30:00,760 Speaker 1: cover up everything. The smoke detector as a you know, 541 00:30:00,920 --> 00:30:03,200 Speaker 1: a piece of tape over it's so the light. I 542 00:30:03,200 --> 00:30:06,560 Speaker 1: don't see the light like I know. Electronics, no television, 543 00:30:07,200 --> 00:30:11,960 Speaker 1: no fans, no rick clocks plugged in, no anything. It 544 00:30:12,080 --> 00:30:14,440 Speaker 1: is like, yeah, I love that. It's a very big part. 545 00:30:14,480 --> 00:30:17,600 Speaker 1: It's I'm gonna I have to start then, I have 546 00:30:17,600 --> 00:30:19,360 Speaker 1: to try that because I feel like we complain about 547 00:30:19,400 --> 00:30:21,960 Speaker 1: our sleep, but then we don't really do enough about it. 548 00:30:22,000 --> 00:30:24,120 Speaker 1: I'm gonna, I'm gonna, I'm gonna start that. The device 549 00:30:24,280 --> 00:30:26,720 Speaker 1: is number one that's the worst. If you go to 550 00:30:26,800 --> 00:30:30,040 Speaker 1: your health app. You have you ever checked out your 551 00:30:30,040 --> 00:30:32,280 Speaker 1: house the sleep on your health app on your iPhone, 552 00:30:33,240 --> 00:30:35,000 Speaker 1: but it's going to be bad. If you go to 553 00:30:35,080 --> 00:30:38,040 Speaker 1: your sleep at app, you can look at you can 554 00:30:38,080 --> 00:30:42,080 Speaker 1: set up like your what time your phone like basically 555 00:30:42,160 --> 00:30:46,240 Speaker 1: will stop taking in calls or anything for like any 556 00:30:46,440 --> 00:30:49,000 Speaker 1: calls will come in and it room. It comes up 557 00:30:49,040 --> 00:30:51,080 Speaker 1: on your screen like this is your time for your 558 00:30:51,120 --> 00:30:55,960 Speaker 1: shutdown forty five minutes before bedtime to you, and then 559 00:30:56,000 --> 00:30:59,320 Speaker 1: you can set your hours that you your desired hours 560 00:30:59,360 --> 00:31:01,160 Speaker 1: of sleep for at night. So if you want to 561 00:31:01,160 --> 00:31:04,320 Speaker 1: get eight hours, it basically shuts you down forty five 562 00:31:04,360 --> 00:31:08,680 Speaker 1: minutes before um, your your bedtime, so that you have 563 00:31:08,800 --> 00:31:11,920 Speaker 1: that time. I love that because even if you don't sleep, 564 00:31:11,960 --> 00:31:14,480 Speaker 1: you're laying resting sort of in a meditative state versus 565 00:31:14,520 --> 00:31:17,960 Speaker 1: being I called activated. Yeah, it's also just to remind you, 566 00:31:18,040 --> 00:31:20,160 Speaker 1: like it's time to put your phone down, Like I 567 00:31:20,280 --> 00:31:23,520 Speaker 1: love forty five minutes on you're not getting any more 568 00:31:23,520 --> 00:31:28,120 Speaker 1: phone calls, the color of the screen changes. Um. You 569 00:31:28,160 --> 00:31:30,000 Speaker 1: can kind of go through all that. I've been using 570 00:31:30,040 --> 00:31:33,040 Speaker 1: that for the last few months and it's been really helpful. 571 00:31:33,080 --> 00:31:37,080 Speaker 1: I'm starting tonight. What mistakes have you made in this process? 572 00:31:37,160 --> 00:31:40,880 Speaker 1: What mistakes can we learn from? Well, I think early 573 00:31:41,040 --> 00:31:43,840 Speaker 1: on we had no idea how much wine we were 574 00:31:43,880 --> 00:31:49,560 Speaker 1: going We were told we were told a lot. We 575 00:31:49,560 --> 00:31:52,080 Speaker 1: we went to people asking them like how much wine 576 00:31:52,120 --> 00:31:55,760 Speaker 1: should we buy? And you know, nobody really believed in 577 00:31:55,840 --> 00:31:58,360 Speaker 1: what we were doing, so they gave us a really 578 00:31:58,520 --> 00:32:03,480 Speaker 1: low ball, and so we kind of went in with, um, 579 00:32:03,520 --> 00:32:06,600 Speaker 1: you know, kind of bottling a very minimal amount and 580 00:32:06,640 --> 00:32:10,040 Speaker 1: found out as we started to get to market that 581 00:32:10,480 --> 00:32:13,200 Speaker 1: you know, we had our plan actually was working like 582 00:32:13,280 --> 00:32:16,360 Speaker 1: we had planned to get it into retailers and and 583 00:32:16,720 --> 00:32:19,320 Speaker 1: we ended up having to sort of like you know, 584 00:32:19,440 --> 00:32:23,120 Speaker 1: and in wine, the problem is is that you know, 585 00:32:23,200 --> 00:32:26,040 Speaker 1: it's there's a finite amount of it. It grows so 586 00:32:26,240 --> 00:32:28,960 Speaker 1: only so much grows on every vine every year, and 587 00:32:29,080 --> 00:32:32,480 Speaker 1: it's produced in the regions that you're buying your grapes 588 00:32:32,520 --> 00:32:34,680 Speaker 1: from that you're making your wine in. And you know, 589 00:32:34,720 --> 00:32:37,720 Speaker 1: because we came in late even to that purchase for 590 00:32:37,760 --> 00:32:41,880 Speaker 1: that vintage, we had um you know, they're half the 591 00:32:41,920 --> 00:32:43,960 Speaker 1: most of the wine was bought, Our grapes were bought 592 00:32:44,040 --> 00:32:48,520 Speaker 1: up and so being able to like find get get 593 00:32:48,600 --> 00:32:52,560 Speaker 1: more our providers to make us more wine at this 594 00:32:52,840 --> 00:32:55,120 Speaker 1: you know, late you can't just all of a sudden 595 00:32:55,160 --> 00:32:58,800 Speaker 1: have more grapes, you know what I mean. So, um, yeah, 596 00:32:59,160 --> 00:33:01,080 Speaker 1: I got it by the same token. It could have 597 00:33:01,080 --> 00:33:02,640 Speaker 1: been the opposite and you could have ordered too much 598 00:33:02,680 --> 00:33:05,280 Speaker 1: and then it would have been another different panic. Well 599 00:33:05,280 --> 00:33:07,560 Speaker 1: that's what we're afraid of, you know. But we had 600 00:33:07,600 --> 00:33:10,600 Speaker 1: also done all that before we even understood, like we 601 00:33:10,600 --> 00:33:13,480 Speaker 1: were just getting our footing in the three tier system 602 00:33:13,520 --> 00:33:16,080 Speaker 1: and what that meant, you know, and trying to find 603 00:33:16,120 --> 00:33:19,040 Speaker 1: it an importer and trying to find you know, we 604 00:33:19,040 --> 00:33:21,920 Speaker 1: hadn't even gotten our distributor yet. And once we got 605 00:33:21,920 --> 00:33:25,479 Speaker 1: in with our distributor, um, you know, we had we 606 00:33:25,520 --> 00:33:28,320 Speaker 1: started seeing really that we could be effective in the 607 00:33:28,360 --> 00:33:31,040 Speaker 1: way that we wanted to. So Catherine, why, um, what 608 00:33:31,120 --> 00:33:33,240 Speaker 1: mistakes did you make? Like things that you regret or 609 00:33:33,280 --> 00:33:34,880 Speaker 1: that you did wrong or you would have done differently? 610 00:33:35,200 --> 00:33:39,160 Speaker 1: Besides that, Yeah, you know, I don't think that anything 611 00:33:39,200 --> 00:33:42,840 Speaker 1: has been a mistake yet. I think you know, listen, 612 00:33:42,880 --> 00:33:45,040 Speaker 1: there will be lots of ups and downs like there 613 00:33:45,040 --> 00:33:49,000 Speaker 1: are with any of the businesses. But um, you know, 614 00:33:49,520 --> 00:33:52,640 Speaker 1: Cameron and I are just big problem solvers. That's what 615 00:33:52,680 --> 00:33:55,959 Speaker 1: we love to do. So any time that you know, 616 00:33:56,200 --> 00:33:58,800 Speaker 1: we would kind of hit a roadblock or hear no 617 00:33:59,080 --> 00:34:01,920 Speaker 1: from someone, we just well, how do we you know, 618 00:34:02,240 --> 00:34:04,760 Speaker 1: who's going to tell us? Yes, let's figure it out. 619 00:34:04,920 --> 00:34:10,120 Speaker 1: So I think you know it's it's um, you know, 620 00:34:10,200 --> 00:34:13,600 Speaker 1: sometimes even if things don't go exactly as you planned, 621 00:34:13,719 --> 00:34:16,400 Speaker 1: I truly believe it all happens for a reason. And 622 00:34:16,440 --> 00:34:20,120 Speaker 1: there's another you know, something around that next turn, and 623 00:34:20,160 --> 00:34:23,319 Speaker 1: you'll you'll learn why. But we were not so far 624 00:34:23,400 --> 00:34:26,280 Speaker 1: into this yet that we we can point at something 625 00:34:26,480 --> 00:34:30,000 Speaker 1: other than you know, just um, you know, blowing through 626 00:34:30,040 --> 00:34:33,160 Speaker 1: our goals so quickly. But um, I'm sure those times 627 00:34:33,160 --> 00:34:35,360 Speaker 1: will come, as they always do. And what are you 628 00:34:35,440 --> 00:34:38,320 Speaker 1: up against now? And was I mean people were drinking 629 00:34:38,320 --> 00:34:42,279 Speaker 1: more during the pandemic? But did you I mean when 630 00:34:42,400 --> 00:34:45,600 Speaker 1: you when exactly did you launch what we launched in 631 00:34:46,160 --> 00:34:49,680 Speaker 1: um July of last year. So that was I mean, 632 00:34:49,680 --> 00:34:52,880 Speaker 1: that was a challenge. You know, we were in a pandemic. Luckily, 633 00:34:52,920 --> 00:34:55,600 Speaker 1: you know, for better or worse, alcohol consumption was up 634 00:34:55,640 --> 00:34:59,480 Speaker 1: across the country in and so you know it worked 635 00:34:59,480 --> 00:35:02,360 Speaker 1: out for us. We were able to provide at least um, 636 00:35:02,400 --> 00:35:04,680 Speaker 1: you know, a cleaner option for everybody if they were 637 00:35:04,680 --> 00:35:07,640 Speaker 1: going to be drinking more. But it's UM, you know, 638 00:35:07,680 --> 00:35:10,280 Speaker 1: now it's just about keeping up the momentum. We're scaling 639 00:35:10,440 --> 00:35:14,520 Speaker 1: incredibly fast, so it's again just you know, solidifying the 640 00:35:14,600 --> 00:35:19,400 Speaker 1: supply chain and UM, you know, making sure that everything 641 00:35:19,440 --> 00:35:23,360 Speaker 1: meets our quality standards and and getting it on shelves 642 00:35:23,440 --> 00:35:27,560 Speaker 1: and you know, improving velocity as we go. And UM 643 00:35:27,880 --> 00:35:30,760 Speaker 1: wasn't a time to sort of nest and nurture and 644 00:35:30,800 --> 00:35:35,240 Speaker 1: realize how you can do things differently business wise, meaning streamlining. 645 00:35:35,280 --> 00:35:38,600 Speaker 1: You don't need as many employees, as much travel, as 646 00:35:38,680 --> 00:35:42,200 Speaker 1: much expenses, and we're able to streamline the business. Yeah, 647 00:35:42,239 --> 00:35:45,719 Speaker 1: I mean just you know, for me, my, my all 648 00:35:45,760 --> 00:35:49,320 Speaker 1: of my businesses, I think it was such a year 649 00:35:49,440 --> 00:35:53,799 Speaker 1: of UM of reset and you know I am. I'm 650 00:35:53,840 --> 00:35:56,960 Speaker 1: so grateful for some of the silver linings that came 651 00:35:57,000 --> 00:36:01,520 Speaker 1: out of UM this experience. You know, like less travel 652 00:36:01,640 --> 00:36:04,839 Speaker 1: and we would fly to I'd fly to Minnesota for one, 653 00:36:05,120 --> 00:36:08,400 Speaker 1: you know, one hour meeting, or UM to San Francisco 654 00:36:08,520 --> 00:36:12,320 Speaker 1: constantly for you know an hour meeting and now UM, 655 00:36:12,360 --> 00:36:14,600 Speaker 1: you know, so many things can be done over zoom 656 00:36:14,640 --> 00:36:17,160 Speaker 1: and listen. We would not have been able to meet 657 00:36:17,239 --> 00:36:20,400 Speaker 1: with all of the retailers. If if we had you know, 658 00:36:20,440 --> 00:36:22,920 Speaker 1: if this hadn't happened, We've been able to meet with 659 00:36:23,000 --> 00:36:25,480 Speaker 1: every single one on Zoom. It's amazing and we just 660 00:36:25,560 --> 00:36:28,680 Speaker 1: could not have done that with you know, our schedules 661 00:36:28,719 --> 00:36:32,560 Speaker 1: as far as travel. So that was such a blessing. Um. 662 00:36:32,680 --> 00:36:37,000 Speaker 1: And you know, I think it's it's just things like that, 663 00:36:37,360 --> 00:36:40,400 Speaker 1: to being able to save money on on you know, 664 00:36:40,480 --> 00:36:43,600 Speaker 1: office space and travel for these new companies. It's it's 665 00:36:43,600 --> 00:36:46,360 Speaker 1: been it's been good. Now that is finding a silver lining. 666 00:36:46,560 --> 00:36:48,440 Speaker 1: So you said that you didn't go to college. I 667 00:36:48,480 --> 00:36:51,520 Speaker 1: don't know if you did, Cameron. But do you have kids, Catherine? 668 00:36:52,280 --> 00:36:54,240 Speaker 1: I do. I have a four year old boy. Okay, 669 00:36:54,280 --> 00:36:56,520 Speaker 1: So where do you both stand on college? I mean, 670 00:36:56,719 --> 00:37:00,640 Speaker 1: obviously there's no right answer, but do you other college 671 00:37:00,719 --> 00:37:03,000 Speaker 1: isn't for everyone? And what do you think about what 672 00:37:03,040 --> 00:37:05,800 Speaker 1: do you both think about the benefit of getting into 673 00:37:05,880 --> 00:37:07,759 Speaker 1: sort of the workforce and getting on the road if 674 00:37:07,800 --> 00:37:10,480 Speaker 1: you know what you want to do, versus taking those 675 00:37:10,920 --> 00:37:15,000 Speaker 1: minimal minimum four years for college. I'm actually curious to 676 00:37:15,040 --> 00:37:17,839 Speaker 1: hear what you say, Kim. I personally believe that on 677 00:37:17,880 --> 00:37:20,200 Speaker 1: the job training is the most valuable thing that you 678 00:37:20,239 --> 00:37:23,480 Speaker 1: can do. I think that if you can immerse yourself 679 00:37:23,560 --> 00:37:27,759 Speaker 1: into something, especially it's something that you love and or 680 00:37:27,800 --> 00:37:30,360 Speaker 1: you even just think that you love and you immerse 681 00:37:30,360 --> 00:37:32,560 Speaker 1: yourself and find out that you don't and you move on, 682 00:37:33,320 --> 00:37:36,520 Speaker 1: um before you get it for your education and something, 683 00:37:36,560 --> 00:37:38,799 Speaker 1: and then realize that the work that you have to 684 00:37:38,840 --> 00:37:41,480 Speaker 1: do with that education isn't where you want to exist. 685 00:37:42,000 --> 00:37:45,080 Speaker 1: You know. I think that there's obviously, you know, there's 686 00:37:45,160 --> 00:37:49,000 Speaker 1: certain there are certain um you know, you can't be 687 00:37:49,040 --> 00:37:52,480 Speaker 1: a lawyer without going to college. So if you're a doctor, 688 00:37:52,680 --> 00:37:56,239 Speaker 1: so those educations are important. But I think that there's 689 00:37:56,320 --> 00:38:01,880 Speaker 1: so many um you know, avenue is to um, you know, 690 00:38:01,960 --> 00:38:07,080 Speaker 1: a career that does not require um a college degree 691 00:38:07,480 --> 00:38:11,759 Speaker 1: that are very gratifying and have the same possibilities, if 692 00:38:11,800 --> 00:38:16,200 Speaker 1: not more of success. Um you know it. I think also, 693 00:38:16,440 --> 00:38:20,160 Speaker 1: you know, going into something like with Catherine and I did, 694 00:38:20,160 --> 00:38:22,400 Speaker 1: into an industry that we knew nothing about and learning 695 00:38:22,400 --> 00:38:26,120 Speaker 1: about it as we sort of pushed ourselves through. You know, 696 00:38:26,200 --> 00:38:29,000 Speaker 1: there's the value of that is like your instinct you know, 697 00:38:29,080 --> 00:38:31,840 Speaker 1: you get to really sort of use your instincts in 698 00:38:31,840 --> 00:38:34,600 Speaker 1: a way rather than sort of thinking about just what 699 00:38:34,680 --> 00:38:37,960 Speaker 1: you've learned in school, like you get to like trust 700 00:38:38,000 --> 00:38:40,200 Speaker 1: your gut a little bit more and be a little 701 00:38:40,200 --> 00:38:44,520 Speaker 1: bit more um you know, uh, I don't you know 702 00:38:44,560 --> 00:38:49,080 Speaker 1: like exactly. You know, well that was in your former career. 703 00:38:49,120 --> 00:38:53,200 Speaker 1: That was also probably very the way you literally, you know, 704 00:38:53,280 --> 00:38:55,640 Speaker 1: navigated an entire career. So it's probably helped you being 705 00:38:55,640 --> 00:38:57,799 Speaker 1: able to just like feel it and no one it 706 00:38:57,840 --> 00:38:59,719 Speaker 1: feels right and what it doesn't feel right? You know, 707 00:39:00,000 --> 00:39:04,200 Speaker 1: and go through college. I I'm terrible at school. I 708 00:39:04,280 --> 00:39:06,520 Speaker 1: was terrible. I don't I don't even remember. I don't 709 00:39:06,560 --> 00:39:09,120 Speaker 1: even know how I graduated. I literally think they just 710 00:39:09,160 --> 00:39:12,799 Speaker 1: gave me my diploma because I shut up enough days 711 00:39:12,800 --> 00:39:15,160 Speaker 1: at school. I have no It's funny. I don't like 712 00:39:15,280 --> 00:39:17,759 Speaker 1: school either. I wanted to be on the road. I 713 00:39:17,760 --> 00:39:19,879 Speaker 1: wanted to be in the game. I wanted to put 714 00:39:19,920 --> 00:39:22,200 Speaker 1: me in coach. It's so funny. But and so don't 715 00:39:22,200 --> 00:39:25,280 Speaker 1: waste the time. Yeah, And I think with the Internet 716 00:39:25,320 --> 00:39:29,040 Speaker 1: and just all of the examples today of different types 717 00:39:29,080 --> 00:39:32,200 Speaker 1: of entrepreneurs, you know, you can create your own body 718 00:39:32,239 --> 00:39:35,600 Speaker 1: of work, right, You don't need the traditional kind of 719 00:39:35,920 --> 00:39:39,839 Speaker 1: uh you know, education or work experience. Really you can 720 00:39:39,920 --> 00:39:42,640 Speaker 1: kind of become your own you know, content creator becomes 721 00:39:43,680 --> 00:39:46,640 Speaker 1: you know, florist and sell it online or whatever it is. 722 00:39:46,719 --> 00:39:50,560 Speaker 1: It's true. All that said, All that said, I probably 723 00:39:50,600 --> 00:39:54,080 Speaker 1: will encourage, you know, my kids to go to college 724 00:39:54,160 --> 00:39:57,040 Speaker 1: because I think it's like if if that's something that 725 00:39:57,080 --> 00:39:59,479 Speaker 1: they're if they're not as certain as I was, because 726 00:39:59,480 --> 00:40:02,400 Speaker 1: I think it's it's it's a unique person that you know, 727 00:40:02,520 --> 00:40:06,239 Speaker 1: has that much drive to or certainty around what they 728 00:40:06,280 --> 00:40:08,720 Speaker 1: want to do, and that doesn't work out for everyone. 729 00:40:08,760 --> 00:40:12,319 Speaker 1: So I certainly want to I think encourage it more 730 00:40:12,360 --> 00:40:15,520 Speaker 1: than maybe I was encouraged, you know when I was young, 731 00:40:15,680 --> 00:40:17,640 Speaker 1: because I think you get a lot of great life 732 00:40:17,680 --> 00:40:21,520 Speaker 1: experience out of it. You know, it's a transitional period 733 00:40:21,560 --> 00:40:24,759 Speaker 1: too in your life from being in the nest. Yeah. 734 00:40:24,760 --> 00:40:26,759 Speaker 1: I mean it's not for it's not for everybody, and 735 00:40:26,840 --> 00:40:28,800 Speaker 1: it's not for us to design. I was just curious 736 00:40:28,880 --> 00:40:31,480 Speaker 1: what your stance was, and it depends upon the individual. 737 00:40:31,760 --> 00:40:34,759 Speaker 1: I think that it totally depends on the person. Person. Yeah, 738 00:40:34,760 --> 00:40:37,160 Speaker 1: I think it's individual. And it's also look, now, everybody 739 00:40:37,160 --> 00:40:38,520 Speaker 1: can afford to go to college, and a lot of 740 00:40:38,520 --> 00:40:41,279 Speaker 1: people take on debt because they can, exactly and they 741 00:40:41,320 --> 00:40:44,439 Speaker 1: don't always do it because they really feel that they 742 00:40:44,480 --> 00:40:47,160 Speaker 1: know what it is. They just they're told that they're 743 00:40:47,160 --> 00:40:50,040 Speaker 1: supposed to have a college exactly. So you know, yeah, 744 00:40:50,080 --> 00:40:52,600 Speaker 1: I feel like it's just I don't think that if 745 00:40:52,640 --> 00:40:56,160 Speaker 1: it's if what if you're the person that you're talking about, Catherine, 746 00:40:56,160 --> 00:40:58,480 Speaker 1: who's like really knows and wants to go for it 747 00:40:58,600 --> 00:41:01,359 Speaker 1: and can you know, is willing to take on that debt. 748 00:41:01,360 --> 00:41:04,319 Speaker 1: But I think it's just culturally, our country and our 749 00:41:04,360 --> 00:41:07,840 Speaker 1: society has this idea that college is the is the 750 00:41:08,000 --> 00:41:10,399 Speaker 1: path to success, and I don't I just don't think 751 00:41:10,400 --> 00:41:14,360 Speaker 1: that that's necessarily true. So Cameron, what percentage do you 752 00:41:14,360 --> 00:41:18,480 Speaker 1: think you're lucky? And what percentage do you think you're smart? Love? 753 00:41:19,480 --> 00:41:24,960 Speaker 1: I mean, I really don't even know how to answer 754 00:41:25,000 --> 00:41:27,759 Speaker 1: that question. I feel like I'm not dead, so I 755 00:41:27,840 --> 00:41:31,440 Speaker 1: have to be smart enough to have not die doing 756 00:41:31,520 --> 00:41:35,360 Speaker 1: everything that I've done in my life. So some whatever 757 00:41:35,480 --> 00:41:39,960 Speaker 1: kind of smart that is, I've got a lot of that. Okay, 758 00:41:39,960 --> 00:41:43,640 Speaker 1: that's smart, that's smart. But do you consider yourself lucky? Um? 759 00:41:43,680 --> 00:41:46,399 Speaker 1: I definitely, I feel like, you know, I think that 760 00:41:46,719 --> 00:41:48,920 Speaker 1: all of us are. You know, yes, I definitely think 761 00:41:48,920 --> 00:41:51,600 Speaker 1: I'm lucky, But I also don't know how you quantify 762 00:41:51,640 --> 00:41:53,800 Speaker 1: it luck, you know what I mean, I can't. I 763 00:41:54,200 --> 00:42:00,560 Speaker 1: think that it goes back to you know, having um. 764 00:42:00,600 --> 00:42:03,880 Speaker 1: You know, I think one thing that I definitely feel 765 00:42:03,920 --> 00:42:09,680 Speaker 1: like is that the doors that open. Not everybody sees 766 00:42:09,719 --> 00:42:12,239 Speaker 1: the doors that open and are know to walk through 767 00:42:12,280 --> 00:42:16,719 Speaker 1: them right or are willing to push themselves through them 768 00:42:16,920 --> 00:42:19,160 Speaker 1: or to do the work to keep them open long 769 00:42:19,239 --> 00:42:21,480 Speaker 1: enough to where they you know, they can see the 770 00:42:21,480 --> 00:42:24,239 Speaker 1: other side of them. Like I know that one thing 771 00:42:24,280 --> 00:42:27,680 Speaker 1: that I've had my entire life since I was like 772 00:42:27,880 --> 00:42:32,720 Speaker 1: I can remember is work ethic. And you know, I 773 00:42:32,760 --> 00:42:36,080 Speaker 1: worked my ass off for you know, up until I 774 00:42:36,080 --> 00:42:40,719 Speaker 1: stopped making movies. And now I'm pretty lazy, you know, 775 00:42:42,080 --> 00:42:44,000 Speaker 1: but I used to do I used to have a 776 00:42:44,160 --> 00:42:48,640 Speaker 1: really high you know, work drive and um and that 777 00:42:48,800 --> 00:42:52,360 Speaker 1: I know pushed me through, like you know, my success 778 00:42:52,360 --> 00:42:55,800 Speaker 1: in a lot of ways, you know, but certainly because 779 00:42:56,080 --> 00:42:58,560 Speaker 1: of you know, there's a lot of there. There was 780 00:42:58,640 --> 00:43:01,200 Speaker 1: a ton of luck involved, for sure. And then I'll 781 00:43:01,239 --> 00:43:04,399 Speaker 1: ask uh, both of you, but kathn press your rose 782 00:43:04,440 --> 00:43:07,360 Speaker 1: and thorn of your career, not of your not of 783 00:43:07,440 --> 00:43:10,200 Speaker 1: your family life, but your rose and thorn of your 784 00:43:10,200 --> 00:43:16,520 Speaker 1: whole career. Man um. I think the rose is always, 785 00:43:16,680 --> 00:43:21,000 Speaker 1: you know, getting to see something that you've envisioned in 786 00:43:21,040 --> 00:43:24,160 Speaker 1: your mind and have worked so hard to bring to fruition, 787 00:43:24,360 --> 00:43:28,360 Speaker 1: like in the hands of a consumer. For me, that's 788 00:43:28,560 --> 00:43:33,080 Speaker 1: very you know, very exciting, um just to see the 789 00:43:33,719 --> 00:43:38,200 Speaker 1: reaction or the impact that you know as as uh 790 00:43:38,520 --> 00:43:41,880 Speaker 1: you know, it's it's fashion and beauty, but like sometimes 791 00:43:41,920 --> 00:43:44,799 Speaker 1: it can be so meaningful to help somebody you know, 792 00:43:45,560 --> 00:43:47,600 Speaker 1: afford a new outfit that they then go to a 793 00:43:47,680 --> 00:43:51,279 Speaker 1: job interview and get that job or have acne and 794 00:43:51,760 --> 00:43:54,879 Speaker 1: feel like, you know, we've changed their life because their 795 00:43:54,920 --> 00:43:59,280 Speaker 1: skin has cleared up. Like that just makes me so happy, 796 00:43:59,640 --> 00:44:01,879 Speaker 1: you know, not only because I've spent so much time 797 00:44:01,960 --> 00:44:04,480 Speaker 1: kind of creating this and it's in their hands, but 798 00:44:04,640 --> 00:44:08,600 Speaker 1: just the response that has gotten I think is probably 799 00:44:08,719 --> 00:44:12,920 Speaker 1: the rose for me and my thorn. I don't know 800 00:44:13,440 --> 00:44:18,279 Speaker 1: if I don't know if if I see anything as 801 00:44:18,320 --> 00:44:21,120 Speaker 1: a true thorn. I think, you know, I've had some 802 00:44:21,760 --> 00:44:26,120 Speaker 1: really you know, uncomfortable times, but again, I've been doing 803 00:44:26,160 --> 00:44:30,480 Speaker 1: this long enough to understand that everything happens for a reason, 804 00:44:30,520 --> 00:44:32,600 Speaker 1: and I always end up in like a better place 805 00:44:33,120 --> 00:44:37,680 Speaker 1: after having gone through something. That's the Matthew McConaughey green light, 806 00:44:37,760 --> 00:44:40,319 Speaker 1: He says, his red lights were green lights. You don't 807 00:44:40,360 --> 00:44:41,920 Speaker 1: know it at the time, but the things that are 808 00:44:41,960 --> 00:44:45,680 Speaker 1: negative totally became green lights. So that's that's that's interesting 809 00:44:45,719 --> 00:44:47,920 Speaker 1: to change in course, right, And what about you, Cameron, 810 00:44:47,920 --> 00:44:51,719 Speaker 1: do you know you're Rose and Thorne. I think, you know, 811 00:44:52,320 --> 00:44:58,160 Speaker 1: I really feel so grateful that I got to do 812 00:44:58,239 --> 00:45:01,040 Speaker 1: what I did for so long. You know, I loved 813 00:45:01,120 --> 00:45:05,319 Speaker 1: making movies. I loved um being able to I love 814 00:45:05,400 --> 00:45:08,480 Speaker 1: the process of making movies. I loved every you know, 815 00:45:09,000 --> 00:45:11,080 Speaker 1: the opportunity to be on set and work with all 816 00:45:11,120 --> 00:45:12,920 Speaker 1: the people that I worked with, and to be able 817 00:45:12,920 --> 00:45:15,600 Speaker 1: to tell stories and put them into the world and 818 00:45:15,760 --> 00:45:18,960 Speaker 1: also affect people's lives, give them something to laugh about, 819 00:45:19,000 --> 00:45:21,560 Speaker 1: something to think about. All the things that you know, 820 00:45:21,960 --> 00:45:25,359 Speaker 1: films have done sort of you know, historically through our 821 00:45:25,400 --> 00:45:28,160 Speaker 1: society of like really sort of being that camp fire 822 00:45:28,200 --> 00:45:32,719 Speaker 1: that people gather around. I really feel so fortunate to 823 00:45:32,760 --> 00:45:35,120 Speaker 1: be able to be a part of that, you know, 824 00:45:35,280 --> 00:45:38,239 Speaker 1: and so, you know, and it's made my life in 825 00:45:38,320 --> 00:45:42,080 Speaker 1: so many ways, you know, so incredible, you know, So 826 00:45:42,160 --> 00:45:45,799 Speaker 1: I just I'm very grateful for it. I think that 827 00:45:46,000 --> 00:45:48,920 Speaker 1: for me, you know, have sort of calling it when 828 00:45:48,960 --> 00:45:52,319 Speaker 1: I did was the right thing for myself, even though 829 00:45:52,360 --> 00:45:54,960 Speaker 1: I loved doing it. I sort of mountain next phase 830 00:45:55,000 --> 00:46:01,440 Speaker 1: of life for me, which I'm really enjoying. That's nice. Thorn, Um, 831 00:46:01,480 --> 00:46:03,520 Speaker 1: I think I like Catherine. It's sort of like, you know, 832 00:46:03,920 --> 00:46:10,080 Speaker 1: it's it's hard to really um say that anything in 833 00:46:10,120 --> 00:46:13,000 Speaker 1: my life is there's a thorn? You know what I mean, 834 00:46:13,080 --> 00:46:17,879 Speaker 1: there's not. It's so blessed. I'm so lucky. There's so 835 00:46:17,920 --> 00:46:21,560 Speaker 1: many aspects of my life that I just there's nothing 836 00:46:21,600 --> 00:46:24,399 Speaker 1: that I could say. You know, I always say, if 837 00:46:24,480 --> 00:46:28,160 Speaker 1: it's if I complain, you know, punch me in the face. 838 00:46:28,280 --> 00:46:33,160 Speaker 1: That's so nice. And then and then in um, for 839 00:46:33,200 --> 00:46:35,879 Speaker 1: both of you, what in your life is one thing 840 00:46:35,920 --> 00:46:39,360 Speaker 1: that you could say that has just worked? In relationship? 841 00:46:39,440 --> 00:46:42,600 Speaker 1: Do you either of you have any um pearls? We'll 842 00:46:42,640 --> 00:46:50,680 Speaker 1: find a good therapist. Okay. I like that. Check something 843 00:46:50,760 --> 00:46:53,600 Speaker 1: that that has really helped me as as sort of 844 00:46:53,640 --> 00:46:58,000 Speaker 1: like a guiding principle in not uh you know, I 845 00:46:58,040 --> 00:47:00,719 Speaker 1: exercise it in my romantic relations ship as well. But 846 00:47:00,840 --> 00:47:04,880 Speaker 1: something I discovered with my my first co founder, UM 847 00:47:04,880 --> 00:47:08,680 Speaker 1: my business who what where my partner Hillary? You know, 848 00:47:08,800 --> 00:47:11,319 Speaker 1: we would the way we would kind of look at 849 00:47:11,480 --> 00:47:14,120 Speaker 1: decision making or when we would kind of come to 850 00:47:14,200 --> 00:47:16,880 Speaker 1: a place where we weren't seeing eye to eye, it 851 00:47:16,960 --> 00:47:21,640 Speaker 1: was kind of like, whoever felt most strongly about their opinion, 852 00:47:22,160 --> 00:47:27,120 Speaker 1: we went with it. And you know, there weren't a 853 00:47:27,120 --> 00:47:29,560 Speaker 1: lot of you know, there weren't a lot of big 854 00:47:29,640 --> 00:47:32,120 Speaker 1: dramatic moments by any means, but it just we got 855 00:47:32,160 --> 00:47:35,600 Speaker 1: into this rhythm of that's kind of how we made decisions, 856 00:47:35,719 --> 00:47:38,960 Speaker 1: and we would always support the other person if they 857 00:47:39,080 --> 00:47:43,239 Speaker 1: felt more strongly and amazing. It's just a good practice 858 00:47:43,320 --> 00:47:48,160 Speaker 1: for any relationship. I love that and also it but 859 00:47:48,239 --> 00:47:51,960 Speaker 1: it's foundation is honesty because everybody can't be dramatic about 860 00:47:52,040 --> 00:47:53,959 Speaker 1: like no, this is the thing. You can't cry wealth 861 00:47:54,040 --> 00:47:56,480 Speaker 1: every time. So that's really a good one, like your battles, 862 00:47:56,640 --> 00:47:59,680 Speaker 1: you know, yeah, I like that. Okay, great, and there 863 00:47:59,800 --> 00:48:03,440 Speaker 1: the asked one Cameron, Um, it's very similar to that. 864 00:48:03,480 --> 00:48:06,680 Speaker 1: I mean, just that's one of the things that is 865 00:48:06,719 --> 00:48:09,040 Speaker 1: like is one to tend what is it for you? 866 00:48:09,239 --> 00:48:11,640 Speaker 1: If it's a six for me and it's an eight 867 00:48:11,719 --> 00:48:15,120 Speaker 1: for you, or if it's a you know, a nine 868 00:48:15,200 --> 00:48:18,040 Speaker 1: for me and a tend for you, then we we 869 00:48:18,239 --> 00:48:20,919 Speaker 1: sort of you know, give it to the person who 870 00:48:21,040 --> 00:48:23,840 Speaker 1: feels the most strongly about it. But I also think, 871 00:48:23,880 --> 00:48:27,840 Speaker 1: I think like honesty obviously is very important, but vulnerability 872 00:48:28,080 --> 00:48:31,840 Speaker 1: is super important. You know, just being able to say 873 00:48:32,239 --> 00:48:35,480 Speaker 1: how you feel regardless of how the other person is 874 00:48:35,520 --> 00:48:38,920 Speaker 1: going to receive it, that you just are allow yourself 875 00:48:38,960 --> 00:48:44,400 Speaker 1: to practice to you know, being um acknowledging your own feelings. 876 00:48:44,800 --> 00:48:47,520 Speaker 1: I love that being present with that. Well, you were 877 00:48:47,560 --> 00:48:49,960 Speaker 1: both very present with me, and I'm glad we got 878 00:48:50,000 --> 00:48:51,919 Speaker 1: to talk about your business. But I get a sense 879 00:48:51,920 --> 00:48:55,840 Speaker 1: of you as business women and as human beings. And UM, 880 00:48:55,880 --> 00:48:57,960 Speaker 1: I am glad you trusted me with this time. I 881 00:48:58,000 --> 00:49:02,200 Speaker 1: really appreciate the time, and UM excited about what you 882 00:49:02,239 --> 00:49:05,800 Speaker 1: guys are doing. And I'm excited to have a glass 883 00:49:05,800 --> 00:49:09,480 Speaker 1: of this right after this conversation. So thank you so 884 00:49:09,560 --> 00:49:17,720 Speaker 1: much for this conversation. So great to meet you. Thank you, Bethany. 885 00:49:18,680 --> 00:49:22,560 Speaker 1: Catherine and Cameron were interesting. I don't often do a 886 00:49:22,640 --> 00:49:26,600 Speaker 1: two person interview, but their partners, and I believe that 887 00:49:26,680 --> 00:49:30,120 Speaker 1: camera doesn't do very many interviews, and I wanted to 888 00:49:30,239 --> 00:49:34,439 Speaker 1: respect the new path that she's on. Uh, this show 889 00:49:34,520 --> 00:49:38,200 Speaker 1: isn't about gossip or gotcha as you know, and I 890 00:49:38,239 --> 00:49:41,360 Speaker 1: wanted to have a real conversation about the brand, but 891 00:49:41,440 --> 00:49:43,720 Speaker 1: also get a sense of who they are as people, 892 00:49:43,840 --> 00:49:48,680 Speaker 1: as as two business women, as two mothers, uh, and 893 00:49:48,800 --> 00:49:51,560 Speaker 1: as to two women very focused on health and wellness. 894 00:49:52,080 --> 00:49:55,680 Speaker 1: So I'm so grateful, and you know, in me trying 895 00:49:55,719 --> 00:49:58,440 Speaker 1: to be respectful of certain people's privacy and how to 896 00:49:58,480 --> 00:50:02,040 Speaker 1: have a conversation but still get you and myself what 897 00:50:02,200 --> 00:50:05,520 Speaker 1: I want me to hear and learn about their business. 898 00:50:05,800 --> 00:50:09,360 Speaker 1: You know, it takes effort. And I loved the conversation. 899 00:50:09,480 --> 00:50:12,560 Speaker 1: I loved the experience, and I'm really grateful to them 900 00:50:12,560 --> 00:50:15,600 Speaker 1: for trusting me with the conversation. That's honestly one of 901 00:50:15,640 --> 00:50:17,759 Speaker 1: the biggest parts of the takeaway. They were wonderful and 902 00:50:17,840 --> 00:50:21,040 Speaker 1: really good nice people. So that was a pleasure, and 903 00:50:21,400 --> 00:50:25,279 Speaker 1: I'm honored and humbled and remember to rate, review and subscribe. 904 00:50:25,440 --> 00:50:27,880 Speaker 1: Thank you so much, and I'm loving it.