1 00:00:01,440 --> 00:00:04,400 Speaker 1: I'm will Lucas and this is black Tech, Dream Money. 2 00:00:05,080 --> 00:00:08,200 Speaker 1: Ronnie Williams is a three time venture founder currently serving 3 00:00:08,240 --> 00:00:11,280 Speaker 1: as president and co founder of Solo Funds, the largest 4 00:00:11,320 --> 00:00:15,440 Speaker 1: community fintech platform for everyday Americans, providing an opportunity to 5 00:00:15,480 --> 00:00:20,240 Speaker 1: access and growth capital and establish financial independence. He's also 6 00:00:20,320 --> 00:00:24,239 Speaker 1: co founder Listener and Ultratonic Data over Sound Technology Leader, 7 00:00:24,280 --> 00:00:28,360 Speaker 1: and he's an aspenc Institute Henry Crown fellow. Solo Funds 8 00:00:28,400 --> 00:00:32,559 Speaker 1: recently reached a major milestone achieving a million users, So 9 00:00:32,600 --> 00:00:35,519 Speaker 1: I'm interested if he had to rank the most important 10 00:00:35,520 --> 00:00:38,800 Speaker 1: factors in achieving that milestone, between a the demand for 11 00:00:38,840 --> 00:00:42,400 Speaker 1: the solution solo Funds provides, or be his ability to 12 00:00:42,400 --> 00:00:46,080 Speaker 1: build community. What would Rodney say is the most important 13 00:00:46,159 --> 00:00:47,240 Speaker 1: to reaching the MILLI. 14 00:00:47,440 --> 00:00:49,839 Speaker 2: I think it's the right answer is probably a combination 15 00:00:49,880 --> 00:00:52,000 Speaker 2: of both. I don't think that one outweighs the other. 16 00:00:53,960 --> 00:01:00,000 Speaker 2: I think what made it so difficult is the concept 17 00:01:00,200 --> 00:01:03,120 Speaker 2: of a community as it released to financial services is 18 00:01:03,800 --> 00:01:07,399 Speaker 2: very very new. Right, That's not when you think about 19 00:01:07,400 --> 00:01:11,600 Speaker 2: financial services, you don't think about community, and and so 20 00:01:11,800 --> 00:01:15,760 Speaker 2: I believe that has to be a part of the 21 00:01:15,800 --> 00:01:19,759 Speaker 2: growth story, not just the demand part, Right, I think 22 00:01:19,880 --> 00:01:22,920 Speaker 2: I think the demand has always been there. I think 23 00:01:22,920 --> 00:01:25,120 Speaker 2: the community is what makes it unique and special. 24 00:01:26,319 --> 00:01:29,440 Speaker 1: You had said in another interview, the system is somewhat 25 00:01:29,440 --> 00:01:33,160 Speaker 1: discriminatory or selective in that it's extremely expensive to start 26 00:01:33,200 --> 00:01:37,560 Speaker 1: a financial services company. To that end, like, what are 27 00:01:37,600 --> 00:01:38,440 Speaker 1: some of the most. 28 00:01:38,240 --> 00:01:40,440 Speaker 3: Effective ways for people. 29 00:01:40,280 --> 00:01:43,240 Speaker 1: Who are trying to build fintech, you know, whether in 30 00:01:43,280 --> 00:01:46,759 Speaker 1: whatever vertical, but particularly in fintech, whatever solution. I'm sorry, 31 00:01:47,160 --> 00:01:48,880 Speaker 1: you know, what are some of the best ways to 32 00:01:48,960 --> 00:01:52,520 Speaker 1: create MVPs, like minimum viable product when it's so tough 33 00:01:52,560 --> 00:01:53,960 Speaker 1: to get into this industry. 34 00:01:56,080 --> 00:01:58,560 Speaker 2: Yeah, you know, I would I would say that I 35 00:01:58,600 --> 00:02:00,440 Speaker 2: think the way in which we did it was, you know, 36 00:02:00,720 --> 00:02:03,800 Speaker 2: was probably the cheapest, most efficient way to do so. 37 00:02:05,160 --> 00:02:08,280 Speaker 4: It is expensive, probably more expensive. 38 00:02:07,880 --> 00:02:12,200 Speaker 2: Than any other of the technology company outside of hardware, 39 00:02:12,680 --> 00:02:18,079 Speaker 2: in my opinion, because of the required amount of legal 40 00:02:19,400 --> 00:02:26,239 Speaker 2: work prior to launching compliance and then the ongoing regulation 41 00:02:26,560 --> 00:02:30,120 Speaker 2: or compliance that's necessary that to maintain whatever the idea 42 00:02:30,200 --> 00:02:30,440 Speaker 2: you have. 43 00:02:31,080 --> 00:02:34,080 Speaker 4: So it's actually pretty pretty substantial upfront costs. 44 00:02:34,080 --> 00:02:36,080 Speaker 2: But the way in which we did it was using 45 00:02:36,240 --> 00:02:40,840 Speaker 2: the accelerators, using the the those were those were incredible, 46 00:02:42,200 --> 00:02:46,040 Speaker 2: you know, launching pads for Solo. I think Solo participated 47 00:02:46,040 --> 00:02:52,640 Speaker 2: in three prior to launching yet alone, maybe probably about 48 00:02:52,639 --> 00:02:54,120 Speaker 2: three additional after launch. 49 00:02:54,600 --> 00:03:01,720 Speaker 4: So you know, those those accelerators were huge for for 50 00:03:01,840 --> 00:03:03,240 Speaker 4: not for. 51 00:03:03,240 --> 00:03:07,520 Speaker 2: Trying to just leverage resources despite the uphill battle of 52 00:03:07,560 --> 00:03:10,600 Speaker 2: the of the costs that it takes to do. 53 00:03:10,680 --> 00:03:15,000 Speaker 1: So, you know, for I love this conversation because you know, 54 00:03:14,880 --> 00:03:18,079 Speaker 1: you talk about it's really expensive to do compliance. It's 55 00:03:18,080 --> 00:03:22,000 Speaker 1: heavily regulated industry, and I was reading something where you said, 56 00:03:22,000 --> 00:03:23,560 Speaker 1: you know, at the end of the day, the pattern 57 00:03:23,600 --> 00:03:25,799 Speaker 1: matching that vcs do when they're looking for the next 58 00:03:25,800 --> 00:03:28,200 Speaker 1: billion dollar exit, there's not a number of people who 59 00:03:28,200 --> 00:03:31,000 Speaker 1: walk in looking like you. You know, there's not a lot 60 00:03:31,000 --> 00:03:33,079 Speaker 1: of people who have attained that level of success and 61 00:03:33,360 --> 00:03:34,080 Speaker 1: look like us. 62 00:03:34,440 --> 00:03:34,640 Speaker 3: You know. 63 00:03:34,760 --> 00:03:36,360 Speaker 1: But when you put numbers on the board, you went 64 00:03:36,400 --> 00:03:39,120 Speaker 1: on to say, people start to wake up. And so 65 00:03:39,840 --> 00:03:43,400 Speaker 1: in order to get that VC attention. To your point, 66 00:03:43,440 --> 00:03:45,040 Speaker 1: you know, you have to put some numbers up on 67 00:03:45,080 --> 00:03:46,720 Speaker 1: the board. How do you do that if you're not 68 00:03:46,840 --> 00:03:47,600 Speaker 1: Rodney Williams. 69 00:03:51,440 --> 00:03:58,400 Speaker 2: Well, I think, let's be very clear. I think that 70 00:04:00,280 --> 00:04:06,240 Speaker 2: I think everyone is capable of delivering on a concept 71 00:04:06,600 --> 00:04:08,440 Speaker 2: in a way that they need to. 72 00:04:09,880 --> 00:04:11,680 Speaker 4: I think that some. 73 00:04:11,600 --> 00:04:14,960 Speaker 2: Of the most the most important things that the founder 74 00:04:15,000 --> 00:04:17,080 Speaker 2: needs to do is persevere and get it done. 75 00:04:18,000 --> 00:04:18,919 Speaker 4: And to do so, you. 76 00:04:19,000 --> 00:04:22,200 Speaker 2: Got to learn, you know, coming from our first venture 77 00:04:22,240 --> 00:04:25,479 Speaker 2: and to this venture, myself and Travis didn't get here 78 00:04:26,520 --> 00:04:30,479 Speaker 2: by knowing all the answers or assuming that, you know, 79 00:04:30,800 --> 00:04:34,760 Speaker 2: because I've had success in the past, it's going to automatically, 80 00:04:35,520 --> 00:04:38,119 Speaker 2: you know, lead to success here. 81 00:04:39,279 --> 00:04:41,200 Speaker 4: I think we we've attacked. 82 00:04:40,680 --> 00:04:44,120 Speaker 2: It from the from from the position of not knowing 83 00:04:44,160 --> 00:04:48,320 Speaker 2: anything right and and what that means is we need 84 00:04:48,360 --> 00:04:52,240 Speaker 2: to know everything and and when when you know us 85 00:04:52,240 --> 00:04:55,279 Speaker 2: standing here today reaching the numbers that we have, is 86 00:04:55,279 --> 00:04:57,599 Speaker 2: that we have become the experts at what we do, 87 00:04:58,160 --> 00:05:00,520 Speaker 2: and we're the best in the world at it. You know, 88 00:05:00,600 --> 00:05:04,600 Speaker 2: every predecessor that has ever tried to do peer to 89 00:05:04,640 --> 00:05:10,440 Speaker 2: peer finance has failed or has has never reached the scale. 90 00:05:11,400 --> 00:05:15,000 Speaker 2: And you know, what we didn't know, we learned and 91 00:05:15,040 --> 00:05:18,120 Speaker 2: what we knew and anchored in the community in which 92 00:05:18,120 --> 00:05:22,080 Speaker 2: we serve to be quite frank we're black, we're African American. 93 00:05:21,880 --> 00:05:21,960 Speaker 4: And. 94 00:05:23,920 --> 00:05:26,919 Speaker 2: Fortunately I'm part of a community or we're part of 95 00:05:26,960 --> 00:05:29,279 Speaker 2: a community that has been taken advantage of by financial 96 00:05:29,360 --> 00:05:32,560 Speaker 2: services since the beginning of time and a lot of 97 00:05:32,600 --> 00:05:36,200 Speaker 2: the we know the dos and don'ts of our community. 98 00:05:36,320 --> 00:05:40,200 Speaker 2: We know the nuances of what the product needs to enable. 99 00:05:40,680 --> 00:05:44,640 Speaker 2: We know the nuances and what's going to encourage users. 100 00:05:44,360 --> 00:05:46,960 Speaker 4: To pay back. These are some of the things that 101 00:05:47,000 --> 00:05:47,440 Speaker 4: we knew. 102 00:05:48,279 --> 00:05:51,040 Speaker 2: All of the things that we didn't know is what 103 00:05:51,080 --> 00:05:52,960 Speaker 2: we learned to put those numbers on the board. So, 104 00:05:53,560 --> 00:05:55,679 Speaker 2: and to be clear, I think you know, we don't. 105 00:05:56,200 --> 00:05:59,599 Speaker 2: I don't think we get on the stage enough to 106 00:05:59,640 --> 00:06:05,640 Speaker 2: talk about the numbers on the board. But we're doing 107 00:06:05,680 --> 00:06:08,000 Speaker 2: something that has never been done before, at a scale 108 00:06:08,040 --> 00:06:11,960 Speaker 2: that has never been done before, and and and and 109 00:06:12,080 --> 00:06:15,320 Speaker 2: there's a lot of there's a lot of what I 110 00:06:15,360 --> 00:06:21,000 Speaker 2: would call pain and suffering and scar tissue and getting there. 111 00:06:21,720 --> 00:06:23,120 Speaker 4: But we're excited about what's. 112 00:06:22,920 --> 00:06:25,640 Speaker 1: Next coming to the game. Not knowing a whole lot, 113 00:06:25,720 --> 00:06:27,839 Speaker 1: you said, to your point, but you had to learn 114 00:06:27,880 --> 00:06:30,400 Speaker 1: a lot so that you could know everything about this. 115 00:06:31,680 --> 00:06:34,080 Speaker 1: I'm obviously I'm sure you came in with some assumptions 116 00:06:34,120 --> 00:06:36,479 Speaker 1: about things because I read your story and you and 117 00:06:36,640 --> 00:06:41,320 Speaker 1: Travis both come from very successful corporate careers and having 118 00:06:41,360 --> 00:06:45,280 Speaker 1: that you know, personal income, that revenue, you had people 119 00:06:45,320 --> 00:06:47,560 Speaker 1: around you who didn't have it, and so in order, 120 00:06:48,000 --> 00:06:49,360 Speaker 1: you were one of the people that people went to 121 00:06:49,440 --> 00:06:51,360 Speaker 1: the family, like, you know, if I need one hundred dollars, 122 00:06:51,400 --> 00:06:52,200 Speaker 1: I can go to Rodney. 123 00:06:52,680 --> 00:06:55,360 Speaker 3: Well, so obviously other people have that issue as well. 124 00:06:55,360 --> 00:06:56,880 Speaker 1: But what what are some of the things that we're 125 00:06:56,880 --> 00:07:00,240 Speaker 1: surprising to you about some of the assumption as you 126 00:07:00,279 --> 00:07:03,920 Speaker 1: made that may not have been turned out to be correct. 127 00:07:04,080 --> 00:07:05,400 Speaker 2: You know, I used to think that it was just 128 00:07:05,440 --> 00:07:10,720 Speaker 2: my friends and family, meaning that you know, mostly you know, 129 00:07:10,920 --> 00:07:15,920 Speaker 2: the group of Americans that you know had limited savings 130 00:07:16,120 --> 00:07:19,040 Speaker 2: and didn't really have access to short term credit, whether 131 00:07:19,040 --> 00:07:21,800 Speaker 2: it's a credit card or a painting loan. I kind 132 00:07:21,800 --> 00:07:24,600 Speaker 2: of you know, I originally thought that it was focused 133 00:07:24,640 --> 00:07:26,280 Speaker 2: in African American communities. 134 00:07:28,600 --> 00:07:31,080 Speaker 4: I'm still somewhat shocked that. 135 00:07:32,240 --> 00:07:36,119 Speaker 2: No, it's it's it's it's something that's spread across all 136 00:07:36,480 --> 00:07:37,840 Speaker 2: middle class Americans. 137 00:07:38,080 --> 00:07:39,120 Speaker 4: You know, over. 138 00:07:40,560 --> 00:07:45,840 Speaker 2: Over over one hundred and ninety million middle class Americans. 139 00:07:46,440 --> 00:07:49,240 Speaker 4: Yes, it's filled with the underserved. 140 00:07:49,240 --> 00:07:51,480 Speaker 5: Communities are filled with communities that you would think of 141 00:07:51,560 --> 00:07:57,320 Speaker 5: like LGBTQ or you know, Americans with disability, for example, 142 00:07:58,120 --> 00:08:02,160 Speaker 5: but it's also filled with black ground and women Americans 143 00:08:02,160 --> 00:08:05,080 Speaker 5: who tend to be taken advantage of by financial services. 144 00:08:05,120 --> 00:08:09,640 Speaker 2: So said differently, financial service companies haven't necessarily built products for. 145 00:08:09,640 --> 00:08:12,520 Speaker 4: The needs for their needs. 146 00:08:12,760 --> 00:08:16,680 Speaker 2: So that's probably, honestly, that one of the most incredible 147 00:08:16,720 --> 00:08:20,680 Speaker 2: assumptions that that continues to shock me. And and I 148 00:08:20,720 --> 00:08:22,520 Speaker 2: give you an example of that. Ten percent of our 149 00:08:22,560 --> 00:08:25,240 Speaker 2: borrowers make over one hundred thousand dollars a year. You know, 150 00:08:26,200 --> 00:08:31,080 Speaker 2: this person isn't financially illiterate. This person understands finance, this 151 00:08:31,120 --> 00:08:38,920 Speaker 2: person has a credit card. Why has the financial system 152 00:08:39,200 --> 00:08:43,199 Speaker 2: been built to whereas though they need two hundred dollars 153 00:08:43,240 --> 00:08:46,240 Speaker 2: and they can't get it. And that's the biggest question. 154 00:08:46,600 --> 00:08:50,800 Speaker 2: The bigger question isn't how we did it, it's why 155 00:08:51,520 --> 00:08:54,560 Speaker 2: is it successful? Why is it growing? Why is there 156 00:08:54,679 --> 00:08:58,439 Speaker 2: such a demand for this? Why isn't more people talking 157 00:08:58,480 --> 00:09:00,880 Speaker 2: about it? You know, there's a lot of regulators and 158 00:09:00,920 --> 00:09:06,120 Speaker 2: government agencies and politicians are always talking about reducing the 159 00:09:06,120 --> 00:09:09,240 Speaker 2: wealth gap and increasing the access to capital. You're always 160 00:09:09,240 --> 00:09:12,440 Speaker 2: talking about it, but where like, who are the people 161 00:09:12,480 --> 00:09:15,880 Speaker 2: that are doing it? And why aren't you supporting them? 162 00:09:16,600 --> 00:09:20,840 Speaker 2: And those are the questions that I now I sometimes 163 00:09:20,880 --> 00:09:25,480 Speaker 2: perplexed by. But I'm up for the challenge as well. 164 00:09:26,400 --> 00:09:30,120 Speaker 1: You know, so historically we've leaned on the big three 165 00:09:30,160 --> 00:09:36,079 Speaker 1: credit companies Experience, Eco Fax, TransUnion to determine a large 166 00:09:36,080 --> 00:09:38,520 Speaker 1: part of our financial situation, whether we can get loans, 167 00:09:38,520 --> 00:09:39,880 Speaker 1: whether we can get a car, whether we can get 168 00:09:39,880 --> 00:09:43,839 Speaker 1: a house. So many other alternatives to that have come 169 00:09:43,880 --> 00:09:46,199 Speaker 1: into the conversation over the last few years, like. 170 00:09:46,120 --> 00:09:47,600 Speaker 3: A social credit score and et cetera. 171 00:09:48,200 --> 00:09:50,560 Speaker 1: How do you think how does Solo Funds think. 172 00:09:50,440 --> 00:09:53,240 Speaker 3: About the evolution of the credit score. 173 00:09:54,280 --> 00:09:56,680 Speaker 4: Well, it's somewhat broken. 174 00:09:58,640 --> 00:10:01,760 Speaker 2: If you think about an missed of COVID and thinking 175 00:10:01,800 --> 00:10:04,360 Speaker 2: sometime in twenty twenty one credit scores, what are all 176 00:10:04,400 --> 00:10:06,520 Speaker 2: time high where. 177 00:10:06,320 --> 00:10:07,079 Speaker 4: No one will working? 178 00:10:08,600 --> 00:10:11,480 Speaker 2: Well, you know what that What we're ultimately talking about 179 00:10:11,679 --> 00:10:15,160 Speaker 2: is that you know, the way the credit score currently 180 00:10:15,160 --> 00:10:17,880 Speaker 2: works is that it's an incredible measure of historical behavior, 181 00:10:18,360 --> 00:10:21,760 Speaker 2: but it doesn't necessarily give you a snapshot on the consumer, 182 00:10:22,240 --> 00:10:26,800 Speaker 2: the consumer's economic position today. It gives a snapshot of 183 00:10:26,840 --> 00:10:33,000 Speaker 2: what it was right and and and there's waste. There's 184 00:10:33,040 --> 00:10:35,520 Speaker 2: so much technology available to you at our fingertips that 185 00:10:36,160 --> 00:10:38,320 Speaker 2: it needs to it needs to be way more real time, 186 00:10:38,600 --> 00:10:40,720 Speaker 2: and it needs to have a forward looking out look 187 00:10:41,520 --> 00:10:43,800 Speaker 2: and and I think that's that's that's some of the 188 00:10:44,360 --> 00:10:46,920 Speaker 2: nuances in which and how we made our solo score, 189 00:10:48,000 --> 00:10:52,160 Speaker 2: which again takes into account real time cash flow to 190 00:10:52,160 --> 00:10:56,560 Speaker 2: to to assess, uh, who who that borrower may be today, 191 00:10:57,800 --> 00:11:00,640 Speaker 2: right and and and then try to under saying. 192 00:11:02,040 --> 00:11:03,480 Speaker 4: What they can do in a near term. 193 00:11:03,840 --> 00:11:06,760 Speaker 2: So it's a very different thing, you know what you 194 00:11:06,760 --> 00:11:10,720 Speaker 2: know when when you talk to anyone about the credit 195 00:11:10,760 --> 00:11:14,560 Speaker 2: report or the credit agencies, and there's a ton of 196 00:11:14,600 --> 00:11:18,920 Speaker 2: secrecy on how it's scored. There's some things that we know, 197 00:11:20,480 --> 00:11:26,000 Speaker 2: but it's a ton of different misconceptions about how it's scored. 198 00:11:29,200 --> 00:11:34,080 Speaker 2: We actually just tried to remove all of the misconceptions. 199 00:11:34,400 --> 00:11:34,600 Speaker 4: You know. 200 00:11:35,040 --> 00:11:37,720 Speaker 2: The way our score works is on cash flow. When 201 00:11:37,720 --> 00:11:40,120 Speaker 2: you pay something back on time, your score gets better. 202 00:11:40,520 --> 00:11:42,640 Speaker 2: When you don't, your score gets worse. 203 00:11:43,120 --> 00:11:43,760 Speaker 4: That simple. 204 00:11:44,160 --> 00:11:47,800 Speaker 2: No, no, no magic, saw us, no nothing that the 205 00:11:47,800 --> 00:11:48,960 Speaker 2: consumer can't understand. 206 00:11:49,040 --> 00:11:51,400 Speaker 4: I wish our credit score was that simple. 207 00:11:51,840 --> 00:11:53,840 Speaker 2: Meaning if I have a bill and I paid it 208 00:11:53,880 --> 00:11:56,440 Speaker 2: on time, it should maintain or get better. But it 209 00:11:56,520 --> 00:12:00,640 Speaker 2: kind of doesn't. You know, it seems that get worse 210 00:12:00,760 --> 00:12:03,720 Speaker 2: if I miss a payment. I make a ton of payments, 211 00:12:03,760 --> 00:12:11,320 Speaker 2: and it doesn't necessarily reflect that successful payment history in 212 00:12:11,360 --> 00:12:15,079 Speaker 2: the score at least, and and and no form of immediacy. 213 00:12:15,800 --> 00:12:17,120 Speaker 4: So these are some of the things in which what 214 00:12:17,240 --> 00:12:19,040 Speaker 4: we leveraged to create our score. 215 00:12:19,480 --> 00:12:22,960 Speaker 2: I will tell you the traditional credit system is built 216 00:12:23,320 --> 00:12:27,840 Speaker 2: on that, on the credit burd and agency. So it's 217 00:12:27,880 --> 00:12:30,640 Speaker 2: a necessary evil, but it is an evil that is 218 00:12:30,679 --> 00:12:47,920 Speaker 2: not widely understood and and that's been been a challenge. 219 00:12:52,640 --> 00:12:54,480 Speaker 1: There are many people who might have just fell on 220 00:12:54,520 --> 00:12:57,800 Speaker 1: hard times or have an unexpected situation and need help. 221 00:12:58,000 --> 00:13:01,360 Speaker 1: And SOLO find is that assist others who might just 222 00:13:01,440 --> 00:13:06,160 Speaker 1: be financially unsaddened. How the solo funds man those behaviors 223 00:13:06,160 --> 00:13:08,600 Speaker 1: on this platform to be sure both the bowers assisted 224 00:13:09,360 --> 00:13:10,800 Speaker 1: and the lender is protected. 225 00:13:12,040 --> 00:13:13,040 Speaker 3: Rodney speaks on it. 226 00:13:13,559 --> 00:13:18,079 Speaker 4: Yeah, I will tell you where we see much far less. 227 00:13:19,640 --> 00:13:27,040 Speaker 2: Than we see far less a percentages are examples of 228 00:13:27,160 --> 00:13:29,360 Speaker 2: consumers bad with money. 229 00:13:31,160 --> 00:13:31,959 Speaker 4: We see. 230 00:13:33,320 --> 00:13:39,079 Speaker 2: Much more examples of consumers operating on extremely tight budgets. 231 00:13:39,880 --> 00:13:41,720 Speaker 1: You think that then it's like a negative stereotype that 232 00:13:41,720 --> 00:13:44,640 Speaker 1: they've said about us, that we just can't manage money. 233 00:13:45,360 --> 00:13:50,920 Speaker 2: It's not true. It's actually really incorrect. It really bothers 234 00:13:50,960 --> 00:13:55,360 Speaker 2: me because in part they're talking about my mom. When 235 00:13:55,400 --> 00:13:58,800 Speaker 2: we talk about my mom, it's gonna be a problem. 236 00:13:59,040 --> 00:14:01,600 Speaker 4: But I'm going to try to paint a picture for you. 237 00:14:03,720 --> 00:14:06,040 Speaker 4: For of our bars are college. 238 00:14:05,760 --> 00:14:12,720 Speaker 2: Educated, mostly women. They tend to have multiple children, They're 239 00:14:12,720 --> 00:14:16,280 Speaker 2: gainfully employed. They live in cities like New York City, 240 00:14:16,480 --> 00:14:22,680 Speaker 2: San Francisco, Miami, Atlanta. These are high cost of living cities, 241 00:14:23,200 --> 00:14:25,600 Speaker 2: and they live on extremely extremely tight budgets. What I 242 00:14:25,600 --> 00:14:28,240 Speaker 2: mean by extremely tight budgets is that they have less 243 00:14:28,240 --> 00:14:29,240 Speaker 2: than eight hundred dollars. 244 00:14:29,080 --> 00:14:30,280 Speaker 4: Of stavings in their bank account. 245 00:14:31,080 --> 00:14:37,760 Speaker 2: Despite being college educated, savvy. To give you perspective, this 246 00:14:37,880 --> 00:14:40,960 Speaker 2: consumer can take twenty dollars and somehow. 247 00:14:40,640 --> 00:14:42,080 Speaker 4: Figure out how to live off at that point an 248 00:14:42,160 --> 00:14:44,160 Speaker 4: entire week when they need to. 249 00:14:44,800 --> 00:14:49,240 Speaker 2: They know every day that the bill is coming out 250 00:14:49,240 --> 00:14:54,200 Speaker 2: of their checking account. Literally, they know when Netflix is 251 00:14:54,200 --> 00:15:00,920 Speaker 2: coming out. Okay, this is how focused they are and finances. 252 00:15:01,440 --> 00:15:05,440 Speaker 2: So what we're talking about is the cost of living 253 00:15:05,760 --> 00:15:10,400 Speaker 2: is concern in a wage concern that's creating very very 254 00:15:10,440 --> 00:15:13,280 Speaker 2: tight constraints on budgets. And in a time like this 255 00:15:13,600 --> 00:15:15,720 Speaker 2: where inflation is happening all all of a sudden, my 256 00:15:15,800 --> 00:15:19,200 Speaker 2: gas to fill my tank when from forty dollars to 257 00:15:19,240 --> 00:15:19,920 Speaker 2: fifty dollars. 258 00:15:19,960 --> 00:15:20,640 Speaker 4: I need that. 259 00:15:21,560 --> 00:15:26,000 Speaker 2: So what happens is these consumers, despite that eight hundred 260 00:15:26,040 --> 00:15:30,760 Speaker 2: dollars savings, will have a financial emergency one to four 261 00:15:30,840 --> 00:15:38,240 Speaker 2: times every twelve months. And it looks very simple. My child, 262 00:15:39,640 --> 00:15:43,520 Speaker 2: my child is sick. I can't go to work for 263 00:15:43,600 --> 00:15:46,600 Speaker 2: three days. That's three days of pay. 264 00:15:47,840 --> 00:15:48,320 Speaker 4: Wow. 265 00:15:49,080 --> 00:15:52,160 Speaker 2: This is also when I now have a medical deductible 266 00:15:52,640 --> 00:15:55,000 Speaker 2: because my kid is sick, and even surgery that's five 267 00:15:55,040 --> 00:16:00,120 Speaker 2: hundred dollars. And the combination of the medical deductible and 268 00:16:00,160 --> 00:16:02,360 Speaker 2: the fact that I'm not going to work means I'm 269 00:16:02,360 --> 00:16:05,560 Speaker 2: going to be short on rent in two weeks. 270 00:16:07,480 --> 00:16:11,960 Speaker 4: That's it. Eight hundred savings is gone like that. 271 00:16:12,960 --> 00:16:16,560 Speaker 2: So all of a sudden, you know, you're like, you 272 00:16:16,560 --> 00:16:19,560 Speaker 2: know what, I'm gonna be late on the rent. I'm 273 00:16:19,560 --> 00:16:23,520 Speaker 2: gonna make sure my kid gets better, but I'm gonna 274 00:16:23,560 --> 00:16:26,280 Speaker 2: incur late fees on my rent and I don't have 275 00:16:26,320 --> 00:16:28,560 Speaker 2: any extra cash. Really, I'm just gonna be late. I'm 276 00:16:28,560 --> 00:16:30,080 Speaker 2: just gonna make sure I got food on the table. 277 00:16:30,400 --> 00:16:32,280 Speaker 2: Let me just borrow two hundred dollars to make sure 278 00:16:32,320 --> 00:16:37,760 Speaker 2: I got food on the table. That's not mismanagement of money, 279 00:16:38,640 --> 00:16:40,960 Speaker 2: that's a lack of cash. 280 00:16:41,000 --> 00:16:42,360 Speaker 4: But that's a lack of salary. 281 00:16:42,640 --> 00:16:44,800 Speaker 2: Given the cost of living and ef person lives in, 282 00:16:45,480 --> 00:16:50,800 Speaker 2: there's no scenario that this person can access short term 283 00:16:50,840 --> 00:16:54,640 Speaker 2: capital cheaper or more efficiently except for going to friends 284 00:16:54,680 --> 00:16:56,360 Speaker 2: or family or if you talk to a lot of 285 00:16:56,360 --> 00:16:57,520 Speaker 2: these consumers. 286 00:16:57,760 --> 00:16:59,520 Speaker 4: I mean, what I love about this consumer is. 287 00:16:59,640 --> 00:17:03,360 Speaker 2: That they're they're they're wet Americas built off of right. 288 00:17:03,480 --> 00:17:07,280 Speaker 2: We see teachers who sell t shirts on Etsy. We 289 00:17:07,400 --> 00:17:12,440 Speaker 2: see police officers who also drive Uber, We see you know, 290 00:17:12,560 --> 00:17:16,080 Speaker 2: I mean, we see multiple streams of income, especially in 291 00:17:16,160 --> 00:17:22,240 Speaker 2: moments of type and constraint moments, they actually dig themselves out. 292 00:17:22,960 --> 00:17:25,640 Speaker 2: The problem is we're trying to make sure that whole 293 00:17:25,800 --> 00:17:28,480 Speaker 2: isn't as deep as it would be what a subprime 294 00:17:28,520 --> 00:17:31,760 Speaker 2: credit card or paying loan, we're solo. That whole is 295 00:17:32,240 --> 00:17:35,720 Speaker 2: not deep at all. But it is a misconception that 296 00:17:35,760 --> 00:17:41,239 Speaker 2: I hate that this group of Americans is not, you know, 297 00:17:41,359 --> 00:17:43,399 Speaker 2: financially illiterate. It is not true. 298 00:17:44,119 --> 00:17:44,920 Speaker 4: It's not true. 299 00:17:45,720 --> 00:17:48,840 Speaker 1: Talk more about that the long term cycle of debt 300 00:17:48,960 --> 00:17:51,560 Speaker 1: that many of us, not many of us, may not 301 00:17:51,640 --> 00:17:56,239 Speaker 1: be aware of that the traditional emergency lenders put us 302 00:17:56,240 --> 00:17:59,120 Speaker 1: in because you know, you talk about yes, there there 303 00:17:59,160 --> 00:18:02,080 Speaker 1: may be some predators or a percentage race that those things, 304 00:18:02,320 --> 00:18:04,879 Speaker 1: But what is this real cycle that it gets people 305 00:18:04,960 --> 00:18:08,160 Speaker 1: into that's negatively affected our communities. 306 00:18:09,359 --> 00:18:12,920 Speaker 2: The cycle isn't even the APR. The APR is an illusion 307 00:18:13,400 --> 00:18:18,400 Speaker 2: that's inaccurate. So I'm gonna give you too truth about 308 00:18:18,440 --> 00:18:22,880 Speaker 2: the APR, which causes problems for for for many Americans. 309 00:18:23,480 --> 00:18:30,960 Speaker 2: Number One, the APR is as a specific fee based 310 00:18:31,000 --> 00:18:33,280 Speaker 2: on the condition of credit. It is a fee that 311 00:18:33,320 --> 00:18:37,120 Speaker 2: they're supposed to communicate. It's it's a it's a fee 312 00:18:37,200 --> 00:18:41,000 Speaker 2: that takes the kind of like average rate and annualizes it. 313 00:18:43,560 --> 00:18:44,680 Speaker 4: But I give you an example. 314 00:18:45,400 --> 00:18:50,720 Speaker 2: When someone says, oh my god, that payday loan costs 315 00:18:50,720 --> 00:18:54,920 Speaker 2: four hundred per the consumer is not technically paying four 316 00:18:55,000 --> 00:19:01,240 Speaker 2: times what they borrow. It's an annualization relation based on 317 00:19:01,280 --> 00:19:05,040 Speaker 2: the short term. It's even difficult to understand as I'm 318 00:19:05,080 --> 00:19:09,160 Speaker 2: explaining it. Yeah, right, So that's that's problem number one. 319 00:19:10,000 --> 00:19:12,960 Speaker 2: Problem number two, which is more important than problem number one, 320 00:19:13,000 --> 00:19:16,960 Speaker 2: in my opinion, is that APR does not include subscription fees, 321 00:19:17,520 --> 00:19:24,359 Speaker 2: annual fees, late fees, origination fees, instant cash fees. I 322 00:19:24,440 --> 00:19:27,520 Speaker 2: give you an example, when you look at like subprime 323 00:19:27,520 --> 00:19:30,399 Speaker 2: credit cards or payday loans. I only think like twenty 324 00:19:30,480 --> 00:19:35,679 Speaker 2: percent of consumers actually paid them more time, so that 325 00:19:35,800 --> 00:19:38,760 Speaker 2: means what a consumer is really paying should then also 326 00:19:38,840 --> 00:19:42,480 Speaker 2: include the late fee, because most consumers are paying late fees. 327 00:19:43,320 --> 00:19:45,159 Speaker 4: That gets into the predatory nature. 328 00:19:47,600 --> 00:19:50,200 Speaker 2: And giving an example, a subprime credit card, which is 329 00:19:50,240 --> 00:19:53,520 Speaker 2: an average of about five hundred dollars, is your how 330 00:19:53,560 --> 00:19:56,120 Speaker 2: much credit they'll give you it will happen the highest 331 00:19:56,119 --> 00:20:01,560 Speaker 2: APR that's allowed in that state, plus the an annual fee. 332 00:20:03,240 --> 00:20:06,800 Speaker 2: There's a late fee, a flat late fee assessed every 333 00:20:06,920 --> 00:20:09,560 Speaker 2: month that you're late for the rest of the time. 334 00:20:10,720 --> 00:20:15,480 Speaker 2: Now they have caps, but for a while there's also 335 00:20:15,560 --> 00:20:20,800 Speaker 2: instant cash fees that you also don't care. So when 336 00:20:20,800 --> 00:20:23,680 Speaker 2: we actually we actually try to we call it total costs. 337 00:20:23,680 --> 00:20:26,919 Speaker 2: We actually commission the research projects or understand what are 338 00:20:26,960 --> 00:20:28,080 Speaker 2: consumers really paying? 339 00:20:30,359 --> 00:20:31,160 Speaker 4: Not sure math. 340 00:20:31,960 --> 00:20:35,800 Speaker 2: If a consumer takes one hundred dollars today, what are 341 00:20:35,840 --> 00:20:37,080 Speaker 2: they paying twelve months from them? 342 00:20:37,920 --> 00:20:40,080 Speaker 4: That's it. It's everything plus. 343 00:20:39,920 --> 00:20:44,119 Speaker 2: One hundred dollars, no offens and bucks, and the data 344 00:20:44,200 --> 00:20:45,560 Speaker 2: is really really upsetting. 345 00:20:45,680 --> 00:20:46,840 Speaker 4: Subprime credit cards are. 346 00:20:46,760 --> 00:20:52,159 Speaker 2: Actually more expensive and paying the most, which are a 347 00:20:52,200 --> 00:20:56,640 Speaker 2: subprime credit card of basically one thousand dollars, the average. 348 00:20:56,320 --> 00:20:58,240 Speaker 4: Consumer is going to pay like nineteen hundred dollars. 349 00:20:58,200 --> 00:21:02,879 Speaker 3: Fees on top of the thousand, on top of it. 350 00:21:04,760 --> 00:21:08,520 Speaker 4: Principle, Yeah, it was, it was. Actually it's actually really bad. 351 00:21:09,640 --> 00:21:13,159 Speaker 2: So, you know, these are some of the things that 352 00:21:13,280 --> 00:21:19,520 Speaker 2: aren't necessarily talking about, but mainly because who's who's the 353 00:21:19,680 --> 00:21:22,040 Speaker 2: who's the folks in the in the room arguing about 354 00:21:22,040 --> 00:21:29,359 Speaker 2: APR or talking about what consumers are really paying. Number One, 355 00:21:29,880 --> 00:21:33,879 Speaker 2: that they're too far removed. I know, I know, my my, 356 00:21:34,400 --> 00:21:38,360 Speaker 2: you know, the too far removed from the plight. They've 357 00:21:38,440 --> 00:21:41,480 Speaker 2: they've made their money a long time ago, they're doing 358 00:21:41,520 --> 00:21:44,240 Speaker 2: pretty well. They're not understanding what these consumers are really 359 00:21:44,240 --> 00:21:49,240 Speaker 2: paying for. And and if they're from non underrepresentative groups, 360 00:21:49,280 --> 00:21:57,320 Speaker 2: so underserved groups, it's just perpetuating a lack of understanding, right, 361 00:21:57,560 --> 00:21:59,320 Speaker 2: and and and and this is one of the biggest 362 00:21:59,359 --> 00:22:01,959 Speaker 2: reasons why we're we published as Total cross Support. Now 363 00:22:01,960 --> 00:22:05,240 Speaker 2: why again, we kept trying to figure out why we're growing, 364 00:22:06,720 --> 00:22:10,040 Speaker 2: you know, like maybe you know, because you start to 365 00:22:10,119 --> 00:22:13,720 Speaker 2: question yourself, like maybe we aren't so affordable, maybe we 366 00:22:13,800 --> 00:22:18,080 Speaker 2: aren't such a benefit. But when we surveyed our consumers 367 00:22:18,160 --> 00:22:19,800 Speaker 2: and they're like, I was like, why didn't you why 368 00:22:19,800 --> 00:22:20,600 Speaker 2: don't you? 369 00:22:20,640 --> 00:22:23,800 Speaker 4: Do you have a credit card? Yes, well, that's shocking. 370 00:22:24,200 --> 00:22:26,440 Speaker 2: They told us that they didn't have a credit right, 371 00:22:26,840 --> 00:22:28,200 Speaker 2: why don't you use your credit card? 372 00:22:28,320 --> 00:22:32,000 Speaker 4: It's too expensive? And I was so confused by that. 373 00:22:33,440 --> 00:22:36,119 Speaker 2: Because my credit card isn't that expensive, but their credit 374 00:22:36,160 --> 00:22:36,600 Speaker 2: card is. 375 00:22:38,520 --> 00:22:40,399 Speaker 4: And these are just some of the things that you know. 376 00:22:41,240 --> 00:22:44,560 Speaker 2: I think that's one of the best things about being 377 00:22:45,320 --> 00:22:49,000 Speaker 2: who we are as founders and entering this space within 378 00:22:49,040 --> 00:22:52,560 Speaker 2: financial services is that we it's I think it's our 379 00:22:52,640 --> 00:22:55,440 Speaker 2: duty to be a voice of who we represent and 380 00:22:55,920 --> 00:22:59,720 Speaker 2: to start to bring data and facts and start to push, 381 00:23:00,800 --> 00:23:05,200 Speaker 2: you know, are our leaders to answer these questions and 382 00:23:05,520 --> 00:23:08,320 Speaker 2: and and to and to start to create some level 383 00:23:08,359 --> 00:23:12,840 Speaker 2: of reform. I'm proud to say, and I think you know, 384 00:23:13,000 --> 00:23:18,479 Speaker 2: we're about a fifth of the cost of subprime of 385 00:23:18,560 --> 00:23:22,560 Speaker 2: subprime credit cards, the average consumer spends about thirteen point 386 00:23:22,600 --> 00:23:27,639 Speaker 2: four percent in addition to their principle after twelve months. 387 00:23:28,080 --> 00:23:30,600 Speaker 2: And then I'm gonna tell you the only reason is 388 00:23:30,640 --> 00:23:33,600 Speaker 2: that we don't compound fees. Not the only reason, but 389 00:23:34,480 --> 00:23:37,200 Speaker 2: we don't believe we don't give you like if you're 390 00:23:37,280 --> 00:23:40,200 Speaker 2: late every month, we don't charge you late fees every month. 391 00:23:40,600 --> 00:23:43,600 Speaker 4: There's a one time fee that that's going to dig 392 00:23:43,640 --> 00:23:44,000 Speaker 4: a hole. 393 00:23:46,640 --> 00:23:49,280 Speaker 2: And you got to understand, there's no what we have been, 394 00:23:49,440 --> 00:23:51,840 Speaker 2: what we have learned is that we actually have significantly 395 00:23:51,880 --> 00:23:53,080 Speaker 2: better repaying the rates. 396 00:23:53,680 --> 00:23:56,320 Speaker 4: No, I it's easier to get out the hole. 397 00:23:57,400 --> 00:24:01,680 Speaker 2: It's really hard to pay back one hundred dollars loan 398 00:24:02,760 --> 00:24:06,520 Speaker 2: that is now two hundred and fifty bucks versus one 399 00:24:06,560 --> 00:24:10,240 Speaker 2: hundred dollars loan that's now you know, one hundred and 400 00:24:10,280 --> 00:24:11,000 Speaker 2: thirteen dollars. 401 00:24:11,119 --> 00:24:11,679 Speaker 3: Yeah. 402 00:24:11,760 --> 00:24:18,080 Speaker 6: Yeah, it's really that simple when we think about it, right, 403 00:24:18,240 --> 00:24:22,360 Speaker 6: like you don't dig the hole too much, so it's 404 00:24:22,359 --> 00:24:23,800 Speaker 6: still in reach of a payment. 405 00:24:24,920 --> 00:24:27,080 Speaker 2: But again, these are just some of the nuances that 406 00:24:27,560 --> 00:24:29,399 Speaker 2: we decided to do, and I mean to be honest, 407 00:24:29,480 --> 00:24:31,000 Speaker 2: we took it the extra step. We're one of the 408 00:24:31,040 --> 00:24:34,880 Speaker 2: few lenders in the space that is a benefit corporation 409 00:24:35,320 --> 00:24:36,640 Speaker 2: a certified benefit. 410 00:24:36,280 --> 00:24:40,600 Speaker 4: Corporations via the b Labs. B labs is a nonprofit. 411 00:24:42,000 --> 00:24:47,239 Speaker 2: Think of it like a governing body who certifies companies. 412 00:24:48,280 --> 00:24:50,360 Speaker 4: To attain B CORP status. 413 00:24:50,680 --> 00:24:53,480 Speaker 2: B CORP status is a combination of their certification as 414 00:24:53,520 --> 00:24:57,320 Speaker 2: well as like literally we submit we actually you know, 415 00:24:57,480 --> 00:25:03,440 Speaker 2: register with the government as a benefit corporation, which what 416 00:25:03,480 --> 00:25:08,040 Speaker 2: that ultimately means is that we balance the need for 417 00:25:08,640 --> 00:25:13,160 Speaker 2: profit alongside for people and we don't. 418 00:25:13,240 --> 00:25:15,160 Speaker 4: We don't. That's that's important. 419 00:25:15,520 --> 00:25:17,600 Speaker 2: So they come in and they look at all of 420 00:25:17,600 --> 00:25:19,520 Speaker 2: our finances, They look at how much money we make, 421 00:25:19,560 --> 00:25:22,239 Speaker 2: they look at how we play pay our employees, they 422 00:25:22,280 --> 00:25:25,760 Speaker 2: look at, you know, in terms of how we even 423 00:25:27,119 --> 00:25:31,480 Speaker 2: promote within and they give scores. But not only did 424 00:25:31,480 --> 00:25:33,600 Speaker 2: they assess all those different things, they assess our business 425 00:25:33,600 --> 00:25:37,760 Speaker 2: model and they assessed that, you know, how we're handling 426 00:25:37,880 --> 00:25:40,280 Speaker 2: our consumers, and it came back very, very positive. 427 00:25:41,600 --> 00:25:42,960 Speaker 4: But I mean, that's the piece. 428 00:25:43,160 --> 00:25:47,040 Speaker 2: I'll tell you another piece, the average mps's net promoter score. 429 00:25:47,119 --> 00:25:51,880 Speaker 2: It's how you know you can judge consumer experience. Most 430 00:25:51,960 --> 00:25:55,639 Speaker 2: financial services companies are around forty. Bank of America is 431 00:25:55,680 --> 00:25:59,159 Speaker 2: at a twenty two. Our average net promoter score is 432 00:25:59,160 --> 00:26:00,280 Speaker 2: a ninety. 433 00:26:00,320 --> 00:26:01,520 Speaker 4: These are these are. 434 00:26:01,440 --> 00:26:04,400 Speaker 1: That for the people who don't really understand what that means, 435 00:26:04,400 --> 00:26:06,520 Speaker 1: like what factors go into creating that score. 436 00:26:07,760 --> 00:26:10,480 Speaker 2: It's it's really just about it's it's a measure of 437 00:26:10,640 --> 00:26:13,879 Speaker 2: its basically a measure of the amount of consumers that 438 00:26:13,880 --> 00:26:17,879 Speaker 2: are having a happy experience. So it's a random survey 439 00:26:18,520 --> 00:26:21,680 Speaker 2: that's distributed across all of our users, and it's it's 440 00:26:21,800 --> 00:26:26,240 Speaker 2: just them being happy. Companies that have really high net 441 00:26:26,240 --> 00:26:32,159 Speaker 2: promoter scores are companies like Apple and Nike, Patagonia, you 442 00:26:32,160 --> 00:26:35,760 Speaker 2: know what I mean. These are something not financial service companies. 443 00:26:36,080 --> 00:26:40,560 Speaker 2: Put it that way. So we we are extremely proud 444 00:26:41,440 --> 00:26:44,160 Speaker 2: of having an MPs like that. 445 00:26:46,000 --> 00:26:48,040 Speaker 4: But that's the community part. 446 00:26:48,600 --> 00:26:52,679 Speaker 2: Going back to your first question, it's it's because of 447 00:26:52,680 --> 00:26:56,560 Speaker 2: that why where we continue to reach the scale that. 448 00:26:56,560 --> 00:27:00,400 Speaker 1: We are you you said earlier and I've read you said, 449 00:27:00,400 --> 00:27:02,520 Speaker 1: there's a few times, you know, you're innovating and thriving 450 00:27:02,520 --> 00:27:05,800 Speaker 1: where companies have failed. You guys are the first company 451 00:27:05,840 --> 00:27:09,120 Speaker 1: in this vertical, particularly black owned company, to find success. 452 00:27:10,359 --> 00:27:11,480 Speaker 3: Why do people fail? 453 00:27:13,400 --> 00:27:16,080 Speaker 1: Why is their line of you know, dead startups previous 454 00:27:16,119 --> 00:27:19,159 Speaker 1: to you guys? 455 00:27:19,160 --> 00:27:24,080 Speaker 2: Well, I think a lot of people were making products 456 00:27:24,080 --> 00:27:26,920 Speaker 2: for middle class America and they're not middle class America. 457 00:27:31,119 --> 00:27:33,879 Speaker 2: One day, I'm going to start a VC firm, and 458 00:27:34,520 --> 00:27:39,200 Speaker 2: our goal is to invest in founders who are uniquely 459 00:27:39,280 --> 00:27:44,640 Speaker 2: positioned to be experts at the consumers they serve. That's it, 460 00:27:46,520 --> 00:27:49,040 Speaker 2: you know, And I think when you look at a 461 00:27:49,040 --> 00:27:51,840 Speaker 2: lot of the fintech innovation. Just look at a lot 462 00:27:51,880 --> 00:27:54,880 Speaker 2: of the fintech innovation, even the the what everyone talked 463 00:27:54,920 --> 00:27:58,040 Speaker 2: about for crypto is going to democratize finance for the people. 464 00:27:58,880 --> 00:28:01,439 Speaker 4: You know what I mean, we're not going to talk 465 00:28:01,480 --> 00:28:02,040 Speaker 4: about that. 466 00:28:03,840 --> 00:28:07,879 Speaker 2: Or you know, you know, credit builders and this this, 467 00:28:08,040 --> 00:28:11,719 Speaker 2: These are all Harvard, m I T and Stanford Dies 468 00:28:12,520 --> 00:28:14,880 Speaker 2: building products of people that look like you and I 469 00:28:15,359 --> 00:28:18,880 Speaker 2: and they're just where where where I truly believe they 470 00:28:18,960 --> 00:28:23,919 Speaker 2: failed is you know, not understanding the consumer. And it 471 00:28:23,960 --> 00:28:26,840 Speaker 2: makes perfect sense. I think people got to understand my background. 472 00:28:27,240 --> 00:28:32,040 Speaker 2: I'm a trained brand manager from Procter and Gamble. 473 00:28:33,000 --> 00:28:38,080 Speaker 4: I spent five years becoming an expert at a consumer, being. 474 00:28:38,080 --> 00:28:42,960 Speaker 2: Relentless at shipping cases. All right, I worked on Pampers. 475 00:28:43,200 --> 00:28:47,720 Speaker 2: Wasn't a dad. But the way I got good is 476 00:28:48,000 --> 00:28:51,840 Speaker 2: becoming an expert at who we serve. And I think 477 00:28:51,880 --> 00:28:55,400 Speaker 2: sometimes in fintech's we kind of or you know, we 478 00:28:55,520 --> 00:28:58,720 Speaker 2: kind of get we kind of get excited about the 479 00:28:58,720 --> 00:29:01,960 Speaker 2: opportunity and you miss the point. 480 00:29:03,120 --> 00:29:06,560 Speaker 4: We at Solo are obsessed. 481 00:29:06,680 --> 00:29:09,000 Speaker 2: With middle class America to the point where I live 482 00:29:09,080 --> 00:29:12,000 Speaker 2: down the street from a payday long London. Trust me, 483 00:29:12,240 --> 00:29:14,240 Speaker 2: I can live a lot of places, but I want 484 00:29:14,280 --> 00:29:18,640 Speaker 2: to drive past that line every Friday. I want to. 485 00:29:19,360 --> 00:29:22,600 Speaker 2: I want to. It does something to me, you know 486 00:29:22,640 --> 00:29:26,320 Speaker 2: what I mean? And my co founder lives also down 487 00:29:26,320 --> 00:29:31,120 Speaker 2: the street. We're doing these things because we've learned why 488 00:29:31,440 --> 00:29:38,240 Speaker 2: our success well, we've learned or we know why some 489 00:29:38,280 --> 00:29:41,200 Speaker 2: of our success has happened, and it's definitely because of 490 00:29:41,600 --> 00:29:43,720 Speaker 2: how anchored we are in the consumer we serve. 491 00:29:44,760 --> 00:29:47,959 Speaker 1: You said something similar about community banks before and that 492 00:29:48,000 --> 00:29:52,120 Speaker 1: they weren't really doing what they're designed to do. You know, 493 00:29:52,200 --> 00:29:54,200 Speaker 1: so you said, I think about what the community bank 494 00:29:54,240 --> 00:29:56,160 Speaker 1: is supposed to do, and they're supposed to be lending, 495 00:29:56,680 --> 00:30:01,120 Speaker 1: allowing lending and borrowing in the community. You know, I 496 00:30:01,120 --> 00:30:05,480 Speaker 1: think about if we look at almost any deeply embedded 497 00:30:05,800 --> 00:30:08,400 Speaker 1: institution or industry, we can find where they failed to 498 00:30:08,400 --> 00:30:11,880 Speaker 1: live up to their promise. How did you know finance 499 00:30:12,720 --> 00:30:16,360 Speaker 1: was one you wanted to tackle and what was your insight? 500 00:30:16,800 --> 00:30:19,680 Speaker 1: You talked about being from middle of America, But there's 501 00:30:19,840 --> 00:30:21,200 Speaker 1: a lot of things you could have done. There's a 502 00:30:21,240 --> 00:30:22,560 Speaker 1: lot of places you could have lived. To your point, 503 00:30:22,560 --> 00:30:24,400 Speaker 1: there's a lot of things you could have put your 504 00:30:24,440 --> 00:30:27,600 Speaker 1: efforts and resources into. Why finance. 505 00:30:29,960 --> 00:30:30,240 Speaker 4: You know. 506 00:30:33,640 --> 00:30:38,160 Speaker 2: I wanted to make an impact, and I saw I 507 00:30:38,240 --> 00:30:39,440 Speaker 2: wanted to make a financial impact. 508 00:30:40,920 --> 00:30:46,320 Speaker 4: And you know, Travis and I. 509 00:30:44,880 --> 00:30:50,120 Speaker 2: We saw a lot of effort pushing capital to small businesses, 510 00:30:50,720 --> 00:30:57,080 Speaker 2: entrepreneurs of color, and we were still driving past the 511 00:30:57,400 --> 00:31:01,280 Speaker 2: woman who served me coffee, person who served me a drink, 512 00:31:02,840 --> 00:31:06,520 Speaker 2: and I was still getting picked up in ubers and 513 00:31:06,560 --> 00:31:16,200 Speaker 2: they needed support and help too. And for me, I 514 00:31:16,240 --> 00:31:19,440 Speaker 2: grew up in a working class family, and working class 515 00:31:19,440 --> 00:31:22,520 Speaker 2: family is who built me. I also know that my 516 00:31:22,560 --> 00:31:24,680 Speaker 2: working class family is so working classes no more. They're 517 00:31:24,720 --> 00:31:27,400 Speaker 2: doing pretty damn well. It's funny how people who work 518 00:31:27,560 --> 00:31:30,400 Speaker 2: really hard tend to dig themselves out of it. 519 00:31:30,960 --> 00:31:37,040 Speaker 4: Right, So I figured, you know, one of the things. 520 00:31:36,440 --> 00:31:39,320 Speaker 2: Really the innovation that I would say that's really important 521 00:31:39,320 --> 00:31:43,880 Speaker 2: for us, and I usually glance over it. But our 522 00:31:43,960 --> 00:31:48,000 Speaker 2: solo score, our underwriting model is impressive. It's currently performing 523 00:31:48,040 --> 00:31:50,160 Speaker 2: about four times better than the industry average. 524 00:31:50,800 --> 00:31:52,240 Speaker 4: That's all built in house. 525 00:31:52,240 --> 00:31:58,200 Speaker 2: All built on a few AI models. Taking we used 526 00:31:58,240 --> 00:32:01,600 Speaker 2: to call it the hustle score. It's we're trying, We're 527 00:32:01,640 --> 00:32:07,080 Speaker 2: really met. We really designed an underwriting score that measures 528 00:32:07,120 --> 00:32:13,480 Speaker 2: a consumer's ability to make and to figure it out 529 00:32:16,320 --> 00:32:20,000 Speaker 2: and and that in combination with what we call our 530 00:32:20,080 --> 00:32:23,640 Speaker 2: real time or payment product or real real time payment solution, 531 00:32:25,880 --> 00:32:30,360 Speaker 2: we h we've kind of removed all of the dumbness. 532 00:32:30,600 --> 00:32:33,280 Speaker 2: And I'm going to give you an example. I sign 533 00:32:33,360 --> 00:32:36,880 Speaker 2: up for a system I didn't have to pay you 534 00:32:36,960 --> 00:32:44,600 Speaker 2: in a month. Instead of just pre scheduling it or 535 00:32:44,600 --> 00:32:49,000 Speaker 2: make it easy to pre schedule, we let consumers miss it. 536 00:32:51,800 --> 00:32:54,680 Speaker 2: That's a that's there's enough technology for every bill that 537 00:32:54,720 --> 00:32:59,040 Speaker 2: we have today to be automatically connected to us, right. 538 00:32:59,520 --> 00:33:01,640 Speaker 2: But that I'm ultimately getting is that we built our 539 00:33:01,640 --> 00:33:06,360 Speaker 2: repayment product to continue to monitor out borrowers accounts. So 540 00:33:07,320 --> 00:33:11,680 Speaker 2: never have we ever overdrawn, but we're we're we become 541 00:33:11,720 --> 00:33:15,720 Speaker 2: a partner in their finances, not a predator in their finances. 542 00:33:16,240 --> 00:33:18,360 Speaker 2: And that's that gives a little bit to our repayment product. 543 00:33:18,400 --> 00:33:23,320 Speaker 2: It's actually the code names get Money. The one of 544 00:33:23,360 --> 00:33:25,120 Speaker 2: the final things that we did, and we were the first, 545 00:33:25,240 --> 00:33:27,520 Speaker 2: one of the first companies to do so. We built 546 00:33:27,560 --> 00:33:33,040 Speaker 2: our entire payment structure on real time rails way before 547 00:33:33,160 --> 00:33:37,719 Speaker 2: FED now better than Zel, but we built it on 548 00:33:37,720 --> 00:33:41,600 Speaker 2: something called Visa Direct and Master Christ saying it's their 549 00:33:41,640 --> 00:33:47,440 Speaker 2: proprietary real time debit infrastructure. We were and are still 550 00:33:47,440 --> 00:33:51,000 Speaker 2: one of the few lending companies in the world that 551 00:33:51,080 --> 00:33:51,760 Speaker 2: are built. 552 00:33:52,200 --> 00:33:53,800 Speaker 4: That's why follow me on Instagram. 553 00:33:53,920 --> 00:33:56,000 Speaker 2: I'm always in Visa's office and these are some of 554 00:33:56,040 --> 00:34:00,320 Speaker 2: the reason why we're always in their office. What does 555 00:34:00,360 --> 00:34:02,440 Speaker 2: that allow us to do? That allows us to move 556 00:34:02,560 --> 00:34:08,040 Speaker 2: money faster and more efficiently when someone's in need and 557 00:34:08,080 --> 00:34:11,560 Speaker 2: when someone needs going to pay alone. Put yourself in 558 00:34:11,600 --> 00:34:14,920 Speaker 2: that single mom that I talked about, who knows exactly 559 00:34:14,960 --> 00:34:15,480 Speaker 2: when her. 560 00:34:15,360 --> 00:34:17,239 Speaker 4: Netflix built is gonna come out. 561 00:34:18,239 --> 00:34:23,239 Speaker 2: So if she says, solo, you need to pull this 562 00:34:23,400 --> 00:34:28,719 Speaker 2: money on the fourth, if you pull it too late, 563 00:34:28,760 --> 00:34:29,839 Speaker 2: you're not gonna get it. 564 00:34:33,560 --> 00:34:34,960 Speaker 4: That's what she's also telling us. 565 00:34:35,600 --> 00:34:40,320 Speaker 2: So we needed a real that's nobody, honestly, quite frankly, 566 00:34:40,320 --> 00:34:43,080 Speaker 2: no one who looks like me really understands that that 567 00:34:43,239 --> 00:34:45,680 Speaker 2: you need to pull money exactly when it's available. 568 00:34:46,280 --> 00:34:48,799 Speaker 4: It cannot be a delay because all of that. 569 00:34:48,840 --> 00:34:51,480 Speaker 2: You know, when things get pending in the ach, something's 570 00:34:51,480 --> 00:34:52,320 Speaker 2: gonna fall short. 571 00:34:52,960 --> 00:34:54,160 Speaker 4: And that goes both ways. 572 00:34:54,520 --> 00:34:57,600 Speaker 2: So we spent a lot of extra capital spending this 573 00:34:57,680 --> 00:34:59,760 Speaker 2: real time product. 574 00:35:00,200 --> 00:35:02,879 Speaker 4: And I will tell you that's some of the I. 575 00:35:02,880 --> 00:35:04,880 Speaker 2: Just kind of gave you the three part secret sauce 576 00:35:04,920 --> 00:35:08,239 Speaker 2: to why we exist. 577 00:35:08,400 --> 00:35:10,080 Speaker 1: It was a quote I read where you said, our 578 00:35:10,080 --> 00:35:12,399 Speaker 1: goal is not for borrowers to remain borrowers. I think 579 00:35:12,400 --> 00:35:14,560 Speaker 1: Travis said this, Actually, our goal is not for borrows 580 00:35:14,600 --> 00:35:18,360 Speaker 1: to remain borrows on this platform forever. So how do 581 00:35:18,440 --> 00:35:22,239 Speaker 1: you think then about retention and which metrics matter to you? 582 00:35:24,719 --> 00:35:27,680 Speaker 2: Since pretty early in the in the in the life 583 00:35:27,719 --> 00:35:31,239 Speaker 2: of the company, our bars. 584 00:35:30,960 --> 00:35:33,960 Speaker 3: Have also lent, so they've graduated. 585 00:35:34,880 --> 00:35:38,839 Speaker 4: They graduated. I'm pretty happy about that rate. 586 00:35:39,440 --> 00:35:43,400 Speaker 2: It's fantastic because it goes back to the original assumption. 587 00:35:43,800 --> 00:35:44,759 Speaker 4: They're not illiterate. 588 00:35:46,040 --> 00:35:51,320 Speaker 2: They just have a cash need today, right, and and 589 00:35:51,440 --> 00:35:52,840 Speaker 2: if you give them a way to get out of it, 590 00:35:52,840 --> 00:35:54,480 Speaker 2: and they're not only just going to get out of it, 591 00:35:54,480 --> 00:35:55,640 Speaker 2: they're going to thrive. 592 00:35:55,360 --> 00:35:58,959 Speaker 4: In six months. I mean, we we have examples of. 593 00:36:00,360 --> 00:36:02,120 Speaker 2: One of my favorite examples, it was in the CNBC 594 00:36:02,280 --> 00:36:06,560 Speaker 2: article is an engineer at San Francisco. He lost his job. 595 00:36:08,120 --> 00:36:11,960 Speaker 2: He used US for a couple months three hundred, four hundred, 596 00:36:12,000 --> 00:36:17,759 Speaker 2: five hundred bucks. Eventually he got a huge six figure job. 597 00:36:19,239 --> 00:36:24,680 Speaker 2: He became a prolific lender on the platform. 598 00:36:24,800 --> 00:36:29,759 Speaker 4: Is that if that's not everyday Americans? I don't know 599 00:36:29,800 --> 00:36:32,320 Speaker 4: who that is, right, this person. 600 00:36:32,440 --> 00:36:35,719 Speaker 2: I mean, that's the life of an average American is 601 00:36:35,719 --> 00:36:37,440 Speaker 2: that at the end of the day, job. 602 00:36:37,280 --> 00:36:40,640 Speaker 4: Security is not what it meant twenty years ago. 603 00:36:41,040 --> 00:36:44,759 Speaker 2: Like no one's at GM working for twenty five years. 604 00:36:45,320 --> 00:36:52,359 Speaker 2: Job security today is fleeting for every American, especially if 605 00:36:52,360 --> 00:36:54,879 Speaker 2: you're fresh out of college. You know what I'm saying, 606 00:36:55,000 --> 00:36:58,000 Speaker 2: under thirty five years old, you haven't really got your 607 00:36:58,040 --> 00:37:01,759 Speaker 2: footing and your career. You're in and you're in and 608 00:37:01,800 --> 00:37:03,680 Speaker 2: out of jobs despite being. 609 00:37:03,640 --> 00:37:04,600 Speaker 4: Very, very educated. 610 00:37:05,520 --> 00:37:07,719 Speaker 2: So these are just some of the nuances that we 611 00:37:08,080 --> 00:37:10,080 Speaker 2: eventually know that you will land, and you're going to 612 00:37:10,160 --> 00:37:12,240 Speaker 2: land and do really well, and you're going to be 613 00:37:12,280 --> 00:37:16,200 Speaker 2: a thriving member of the society. And and you know what, 614 00:37:16,520 --> 00:37:19,600 Speaker 2: you for some reason have a connection with Solo that 615 00:37:19,719 --> 00:37:21,759 Speaker 2: no one can break because Solo. 616 00:37:21,640 --> 00:37:25,000 Speaker 4: Was there when you needed them most. No other financial 617 00:37:25,040 --> 00:37:25,880 Speaker 4: institution was. 618 00:37:26,400 --> 00:37:29,600 Speaker 1: Wow, I want to dig into your mindset a little bit. 619 00:37:29,600 --> 00:37:32,279 Speaker 1: I've always been fascinated by the way you think. And 620 00:37:33,000 --> 00:37:35,239 Speaker 1: I learned this and doing research for this conversation, that 621 00:37:35,280 --> 00:37:37,960 Speaker 1: there was a time just a few years ago before 622 00:37:38,000 --> 00:37:41,840 Speaker 1: the surgeon users that you know, Solo Funds was almost 623 00:37:42,120 --> 00:37:42,680 Speaker 1: out of business. 624 00:37:42,680 --> 00:37:44,439 Speaker 3: I mean it was expectively out of money. 625 00:37:45,120 --> 00:37:47,600 Speaker 1: You know, I want to know about your mindset in 626 00:37:47,640 --> 00:37:52,480 Speaker 1: those moments where you're facing existential threats to your business 627 00:37:52,640 --> 00:37:55,240 Speaker 1: and you've gone head to head. 628 00:37:55,160 --> 00:37:56,520 Speaker 3: With major players at your. 629 00:37:56,440 --> 00:37:59,960 Speaker 1: Previous companies and when those were still startups. 630 00:38:00,840 --> 00:38:01,800 Speaker 3: Who do you put yourself? 631 00:38:01,840 --> 00:38:04,360 Speaker 1: I want to like how Rodney's mind works. Who do 632 00:38:04,400 --> 00:38:07,440 Speaker 1: you put yourself around? Or what is your mindset when 633 00:38:07,480 --> 00:38:10,600 Speaker 1: it feels like all the moves in front of you 634 00:38:10,640 --> 00:38:13,760 Speaker 1: have to be played precisely, incorrectly in order to stay alive. 635 00:38:13,840 --> 00:38:17,319 Speaker 1: Much less fine success, but just to stay alive, like 636 00:38:17,440 --> 00:38:19,120 Speaker 1: so many people don't come back from that. And so 637 00:38:19,239 --> 00:38:23,120 Speaker 1: I'm interested in how Rodney thinks about these sorts of threats. 638 00:38:27,000 --> 00:38:29,360 Speaker 2: You know, looking back at them, I would tell you 639 00:38:29,400 --> 00:38:33,120 Speaker 2: that they are very expensive. And what I mean by 640 00:38:33,120 --> 00:38:36,000 Speaker 2: that is they're expensive on your social relationships. They're expensive 641 00:38:36,040 --> 00:38:49,440 Speaker 2: on your romantic relationships because it's a bit irrational, too empty, 642 00:38:49,480 --> 00:38:53,040 Speaker 2: they account like, I don't know what else to tell you. 643 00:38:53,160 --> 00:38:56,480 Speaker 2: It's a bit irrational. It's a bit irrational to say 644 00:38:56,960 --> 00:38:59,359 Speaker 2: I'm not to you know, to your significant other, I'm 645 00:38:59,400 --> 00:39:04,319 Speaker 2: not giving you Christmas gift this year. You're gonna have 646 00:39:04,360 --> 00:39:10,480 Speaker 2: to wait or you know we're gonna you know, we're 647 00:39:10,520 --> 00:39:14,040 Speaker 2: not gonna go home for the holidays. These are things 648 00:39:14,040 --> 00:39:19,719 Speaker 2: that I've had to do so and unfortunately, most of 649 00:39:19,719 --> 00:39:24,560 Speaker 2: the time, most of the network don't really understand this 650 00:39:24,719 --> 00:39:29,120 Speaker 2: kind of belief that's rooted in data. I've never made 651 00:39:29,160 --> 00:39:32,920 Speaker 2: these decisions. I've never made these decisions based off of gut. 652 00:39:35,040 --> 00:39:40,080 Speaker 4: I'm a p and ger. Don't let my wildness fool anybody. 653 00:39:41,640 --> 00:39:47,520 Speaker 4: We lead on paper, and I don't need as much 654 00:39:47,520 --> 00:39:49,719 Speaker 4: paper as most pgs. That's what I said. 655 00:39:49,760 --> 00:39:52,360 Speaker 2: I don't give me two sentences in a bullet point 656 00:39:52,800 --> 00:39:54,759 Speaker 2: and I'm probably gonna I can do the rest. But 657 00:39:54,800 --> 00:39:58,279 Speaker 2: what I'm ultimately saying is that you know, at some 658 00:39:58,360 --> 00:40:02,759 Speaker 2: point you get to a conclusion that the opportunity outweighs 659 00:40:02,800 --> 00:40:09,200 Speaker 2: the risk and the cost, and that little bit of 660 00:40:09,200 --> 00:40:12,360 Speaker 2: information is something that you are the only person in 661 00:40:12,360 --> 00:40:13,240 Speaker 2: the world that knows. 662 00:40:13,400 --> 00:40:17,200 Speaker 4: So you just have to get through this moment, and 663 00:40:17,239 --> 00:40:22,319 Speaker 4: if you can get through the moment, it will pay 664 00:40:22,480 --> 00:40:26,200 Speaker 4: for you. I wish it was easier, you know. 665 00:40:26,560 --> 00:40:29,920 Speaker 2: I look at my counterparts will get to go and 666 00:40:30,000 --> 00:40:32,440 Speaker 2: raise hundreds of millions. 667 00:40:32,040 --> 00:40:34,160 Speaker 4: Of dollars because they. 668 00:40:34,040 --> 00:40:40,440 Speaker 2: Know someone at andresen or their father is an executive 669 00:40:40,440 --> 00:40:46,280 Speaker 2: at Goldman Sachs. I wish that I had those level 670 00:40:46,880 --> 00:40:51,399 Speaker 2: of security, but I don't. So that means you swing 671 00:40:51,440 --> 00:40:55,080 Speaker 2: for defenses. But I will not lie to anyone listening 672 00:40:55,120 --> 00:40:58,520 Speaker 2: on this call. The cost is expensive. There's a lot 673 00:40:58,520 --> 00:41:02,000 Speaker 2: of relationships I had to sacrifice to get here. 674 00:41:03,160 --> 00:41:03,839 Speaker 4: There are a lot of. 675 00:41:06,280 --> 00:41:10,880 Speaker 2: Moments that I had to miss to get here, and 676 00:41:10,880 --> 00:41:15,440 Speaker 2: and and if you want to be an entrepreneur and 677 00:41:15,480 --> 00:41:20,200 Speaker 2: be a founder, and you're not willing to do those things, you. 678 00:41:20,160 --> 00:41:21,279 Speaker 4: Should do something else. 679 00:41:23,160 --> 00:41:27,520 Speaker 2: You know you should, because you may you may waste 680 00:41:27,560 --> 00:41:29,879 Speaker 2: someone's money, and you're definitely gonna waste your time. 681 00:41:36,480 --> 00:41:36,800 Speaker 5: M H. 682 00:41:44,960 --> 00:41:47,640 Speaker 1: Black Tech Green Money is a production of Blavity, Afrotech 683 00:41:47,920 --> 00:41:50,560 Speaker 1: on the Black Effect Podcast Network and I Hire Media 684 00:41:50,719 --> 00:41:54,200 Speaker 1: and it's produced by Morgan Debonne and me Well Lucas, 685 00:41:54,200 --> 00:41:56,759 Speaker 1: with the additional production support by Sarah Ergan and Rose 686 00:41:56,800 --> 00:41:57,719 Speaker 1: mc lucas. 687 00:41:58,719 --> 00:42:00,960 Speaker 3: Special thank you to MICUs David Sapping. That's a Serrano. 688 00:42:01,640 --> 00:42:04,080 Speaker 1: Learn more about my guests and other tech dissent innovators 689 00:42:04,080 --> 00:42:07,879 Speaker 1: at afrotech dot com. Enjoy your black Tech three money, 690 00:42:08,200 --> 00:42:13,239 Speaker 1: Share this with somebody, Go get your money, Peace and love,