WEBVTT - Conversations About Marketing 0:00:00.520 --> 0:00:03.600 Who would you say is the funniest person that was 0:00:03.680 --> 0:00:06.520 marketing will but they really ain't that funny? Who's not 0:00:06.680 --> 0:00:11.080 real funny? But it's marketed like the Messiah but he's 0:00:11.119 --> 0:00:18.599 not funny? Fucking Kevin Hard. Kevin Hart is funny something right, 0:00:19.680 --> 0:00:23.440 let's go. We were supposed to be actually video recording 0:00:23.440 --> 0:00:28.000 this first one. We could do that. I've done worse. 0:00:28.480 --> 0:00:30.960 What you mean video record what We're supposed to be 0:00:30.960 --> 0:00:33.199 doing a podcast at the podcast studio, not in the 0:00:33.240 --> 0:00:36.120 recording studio, and had a camera set up so we 0:00:36.120 --> 0:00:39.040 could record and start doing visuals because we've missed a 0:00:39.040 --> 0:00:42.639 lot of marketing because of that. We're leaving a lot 0:00:42.680 --> 0:00:46.440 on the table and then we'll get on that next week. Yeah, 0:00:46.520 --> 0:00:48.600 so we need to get that done. We're gonna do 0:00:48.640 --> 0:00:51.200 that next week instead of just walking the hunt of yards. 0:00:51.479 --> 0:00:54.279 We don't have the camera still here, cameras at home, 0:00:55.560 --> 0:00:56.840 but I need to set them up. I need that 0:00:57.000 --> 0:00:59.520 joker comes set them up. Are we gonna get that 0:00:59.560 --> 0:01:02.560 little mixing board I've been seeing everybody having the podcast 0:01:02.800 --> 0:01:06.160 operates our three cameras. Uh, we can do that and 0:01:06.280 --> 0:01:07.600 talk about the one like they had a blue leg 0:01:07.720 --> 0:01:09.679 Cavs all of them had it so far. I've seen 0:01:10.280 --> 0:01:12.640 Kevin was trying to call, said he was gonna help us, 0:01:12.640 --> 0:01:14.720 so I'll make sure I reach out to him because 0:01:15.080 --> 0:01:18.959 people want to see this ship, and I didn't realize 0:01:18.959 --> 0:01:21.240 it was a big deal. So it's a huge deal. 0:01:21.880 --> 0:01:26.160 I don't know why, but it is. M hm. So 0:01:26.680 --> 0:01:31.240 no seilings, g l my man Peter, and the ship 0:01:31.319 --> 0:01:35.319 is not as usual. I own a motherfucking engineer. Tip 0:01:36.520 --> 0:01:39.800 my Nigga king a K A Diddy a k A 0:01:39.959 --> 0:01:44.720 Leon phelps the ladies man. Damn right, it's a lady. 0:01:48.160 --> 0:01:50.600 You gotta watch that, bro because you are the ladies man. 0:01:51.160 --> 0:01:53.480 Like the way he talks ship. I can see him 0:01:53.520 --> 0:01:57.040 with that brown suit on. You know, his life should 0:01:57.080 --> 0:02:00.000 be a movie and and Tim Meadows should play him. 0:02:00.200 --> 0:02:06.840 That would work. Broke dick dog. Oh god, So this 0:02:06.920 --> 0:02:11.960 is the subject today? Is meat today? Subject we really 0:02:12.000 --> 0:02:14.440 just talked about that happened to me in a movie 0:02:14.800 --> 0:02:17.520 and a ladies man and I ain't got no lady. 0:02:17.880 --> 0:02:21.919 That's funny. You got ladies, that's ironic. You got the 0:02:22.000 --> 0:02:24.359 ladies man with no lady. That's ladies. You just get 0:02:24.440 --> 0:02:28.920 rid of all the ladies all the time, you know, more. 0:02:29.000 --> 0:02:34.240 It's a lated Yeah, yeah, I'm gonna watch that. I'm 0:02:34.280 --> 0:02:38.120 gonna watch that keep so today right, Yeah, I'm on 0:02:38.120 --> 0:02:43.440 a clubhouse and this whole weekend because has been like 0:02:43.800 --> 0:02:45.919 all our wore on Karen Civil. You ever heard of 0:02:45.960 --> 0:02:50.720 Karen Civil? Was it Karen Civil or Karen Civil? I 0:02:50.720 --> 0:02:53.840 have not. So Karen Civil is like a a really 0:02:53.919 --> 0:02:59.240 brilliant marketing lady. Um. She does a little bit of publicity, 0:02:59.240 --> 0:03:02.160 a little bit of brand. She does more I'm sure promotion. 0:03:02.320 --> 0:03:05.560 She probably knows a lot about ads. Let's let's set 0:03:06.960 --> 0:03:12.639 kind of a standardized achievement threshold for that industry, will 0:03:12.720 --> 0:03:15.880 call it the Pete test. If you can allocate a 0:03:15.919 --> 0:03:19.000 thousand man hours to making me famous and it works, 0:03:19.080 --> 0:03:22.960 then you're you're adequate in the field. If not, you 0:03:23.000 --> 0:03:28.720 ain't ship. You just got lucky and you're the ultimate test. Yeah, 0:03:28.760 --> 0:03:31.240 if you can make me famous, oh bit you good? 0:03:35.040 --> 0:03:38.280 Oh look it's so lower story short, like they've been 0:03:38.360 --> 0:03:42.440 on her head. So it's his story. UM shout out 0:03:42.480 --> 0:03:45.000 to Helmi Joinning Lucas. I've been working with Joining for 0:03:45.000 --> 0:03:48.360 a while now. Um, join her is a big inspiration 0:03:48.360 --> 0:03:52.000 for Tupac Must Die. Joinner Lucas is like the super 0:03:52.040 --> 0:03:55.640 creative god when it comes to making these records on 0:03:55.800 --> 0:03:59.400 these visuals. And his manager is my guy, Drew. Drew 0:03:59.560 --> 0:04:02.400 is like one of the straightest shooters you'll ever meet 0:04:02.400 --> 0:04:06.720 in this business. Uber talented, uber knowledge knowledgeable when it 0:04:06.760 --> 0:04:11.800 comes to promotion and adds, He's unbelievable. It's like tough 0:04:12.520 --> 0:04:17.919 um long story short. Journa writes a letter or he 0:04:18.000 --> 0:04:22.280 tweets some ship about a situation that happened with him 0:04:22.279 --> 0:04:27.000 and caring civil I'm pulling it up right now so 0:04:27.040 --> 0:04:29.680 I could read to you the tweets to see if 0:04:29.680 --> 0:04:32.320 he's in the podcast room, I'll have that up on 0:04:32.360 --> 0:04:34.520 the screen for you exactly. But of course you're in 0:04:34.520 --> 0:04:37.640 the recording studio in my way, and we're doing and 0:04:37.640 --> 0:04:40.919 we're doing the crypt style always always, we're in a 0:04:40.960 --> 0:04:44.200 deep blue sea. Anyway, to make a long story short, 0:04:45.120 --> 0:04:50.599 he was saying, he gave her somewhere between sixty dollars 0:04:50.839 --> 0:04:56.200 for her to do some work, and he was totally 0:04:56.360 --> 0:05:06.720 unsatisfied what the efforts made by Karen and other people. Right, 0:05:06.839 --> 0:05:09.279 Jason Lee who runs Holly one Unlock, and I know Jason, 0:05:09.320 --> 0:05:12.600 Jason's a cool dude. I did a boxing event with him. Um, 0:05:12.640 --> 0:05:17.360 real cool guy, as cool as hell, um and somebody 0:05:17.360 --> 0:05:20.480 else and they're just now it's a mob on Karen's head. 0:05:21.720 --> 0:05:25.719 They are on Karen's ass, man, and it's bad as fuck. 0:05:26.000 --> 0:05:27.839 You know, make sure y'all look it up and you listen. 0:05:28.360 --> 0:05:35.200 It's bad. Cameron has been owner. Um, Cameron was on Karen. Anyway, 0:05:35.279 --> 0:05:37.919 everybody's on caring ass right now, and I tried to 0:05:37.960 --> 0:05:41.359 stay away from it because I don't like joining mobs. 0:05:41.360 --> 0:05:44.240 Like usually the mob is wrong a game band. What's 0:05:44.240 --> 0:05:46.360 you talking about? Yeah, I'm seven Street Crib, not the 0:05:46.440 --> 0:05:51.440 Mob to the North. Yeah, but that's still different. Like 0:05:51.480 --> 0:05:53.760 we don't have a big mob of people. I know, 0:05:54.240 --> 0:06:02.480 we have a very center core of truly distinguished gentleman 0:06:02.640 --> 0:06:04.520 you feel me? That make it work. Long story short, 0:06:07.120 --> 0:06:09.520 I thought about that whole situation right, and I didn't 0:06:09.520 --> 0:06:11.040 want to be a part of the mob, even though 0:06:11.080 --> 0:06:12.840 my little sis was putting together the room. And that 0:06:12.960 --> 0:06:15.520 was hard because I always support my little sis shout 0:06:15.520 --> 0:06:19.159 out the key to because she's a super solid But 0:06:21.880 --> 0:06:23.880 it's a lot of artists trying to get into the 0:06:23.920 --> 0:06:26.159 business and me and my home girl tesling was arguing 0:06:26.160 --> 0:06:28.320 about it. I love Tesla with all my heart. She's 0:06:28.360 --> 0:06:31.760 one of the illness uh like like she's like a 0:06:31.839 --> 0:06:35.760 super knowledgeable person about anything going on, but her real 0:06:35.960 --> 0:06:43.040 kill is politics. And I think the average artist doesn't understand. 0:06:43.040 --> 0:06:45.400 So even you as a comedian and everything you do, 0:06:45.520 --> 0:06:48.560 Pete and King, you two as an artists, as a brand, 0:06:48.920 --> 0:06:56.920 I don't think motherfucker's understand what marketing is about. Um. 0:06:56.960 --> 0:07:00.400 I think people tend to believe they just lack exposure her. 0:07:01.080 --> 0:07:04.000 The average person trying to get any in any business 0:07:04.400 --> 0:07:09.960 when it comes to entertaining the their problem is they 0:07:10.000 --> 0:07:14.120 think they lack exposure. But it's not a lack of exposure. 0:07:14.480 --> 0:07:17.480 You don't have the act for sure, I don't where 0:07:17.520 --> 0:07:22.240 you at. So the average person will hire Karen right 0:07:22.280 --> 0:07:25.160 and maybe pay her entirely too much because of her 0:07:25.240 --> 0:07:29.320 brand of success or that's being reported, and they don't 0:07:29.360 --> 0:07:33.160 have the story that fits what she does well. They 0:07:33.200 --> 0:07:36.320 don't have the metrics, they don't have the following. Even 0:07:36.400 --> 0:07:39.120 if she had a situation with Pepsi, you feel me, 0:07:39.200 --> 0:07:42.800 and she's got people brand deals and PEPSI. If you 0:07:42.920 --> 0:07:45.720 got two hundred followers PEPSI probably just not gonna funk 0:07:45.720 --> 0:07:47.920 with you, yet you might have paid Karen said, well 0:07:47.960 --> 0:07:50.440 ten thousand dollars a month, believing that was in the 0:07:50.480 --> 0:07:53.720 cards for you. But my question is do you agree 0:07:54.080 --> 0:07:56.800 with the story like she did something wrong or do 0:07:56.840 --> 0:07:59.520 you just people think that people don't understand exactly what 0:07:59.600 --> 0:08:03.600 she did honestly in that particular situation with Joyner and 0:08:03.720 --> 0:08:07.600 Um and Karen, I don't know, Like I mean, I 0:08:07.600 --> 0:08:09.679 don't think Jodna got a reason to lie. But again, 0:08:09.720 --> 0:08:12.920 it's always gonna be what's supposed to happen is what 0:08:13.040 --> 0:08:22.840 actually can happen. Yeah, so yeah, yeah, to give you know, 0:08:23.240 --> 0:08:25.840 X images of some sort of content that she could 0:08:25.920 --> 0:08:29.520 run that, well, that may not be what it is, right, 0:08:29.600 --> 0:08:33.400 the value needed to obtain certain things to make certain 0:08:33.440 --> 0:08:37.120 things like we people tend to look for publicists to 0:08:37.240 --> 0:08:44.160 create stories out of nothing. Yeah, like prime example, like 0:08:44.200 --> 0:08:46.440 when I when I went on that whole journey and 0:08:46.480 --> 0:08:50.360 I started studying records. Um, it took me a year 0:08:50.440 --> 0:08:53.760 to get to a rudimentary understanding of what records were about. 0:08:55.720 --> 0:08:57.719 Yet I'm still learning, right, I'm like a doctor. I 0:08:57.760 --> 0:09:00.320 went to school and I keep learning every year about records. 0:09:00.320 --> 0:09:04.160 But I got to a a fossil understanding of what 0:09:04.240 --> 0:09:09.200 records were about in a year hip hop another year. 0:09:09.960 --> 0:09:13.360 I got to a rudimentary, fossil like understanding of what 0:09:13.440 --> 0:09:18.040 hip hop was. Marketing took three years. It was a 0:09:18.080 --> 0:09:21.480 long journey to understand, and King was around me at 0:09:21.480 --> 0:09:25.240 that time for me to figure out marketing. Marketing is 0:09:25.280 --> 0:09:31.680 one of the most misappropriated concepts because ever when you 0:09:31.720 --> 0:09:35.760 hear people talk about marketing, bro that ship sounds so stupid. 0:09:35.840 --> 0:09:38.360 And I mean, there's people with jobs. It's people who 0:09:38.360 --> 0:09:41.360 got degrees, and I can tell you right now because 0:09:41.400 --> 0:09:44.439 they don't know shit about marketing. And when I say 0:09:44.480 --> 0:09:47.240 they don't know shit about marketing, they don't know shit 0:09:47.360 --> 0:09:52.880 about marketing. So a lot of times you have you know, 0:09:54.440 --> 0:10:00.320 artists and brands and entertainers just spending money, and most 0:10:00.320 --> 0:10:02.640 of the time I think it's because they lack They 0:10:02.679 --> 0:10:06.120 feel like they just lack exposure. Somebody told them that 0:10:06.160 --> 0:10:10.839 their stink was something. And the reality is if you're 0:10:10.920 --> 0:10:13.920 sticking something, you will have a lot of action way 0:10:13.960 --> 0:10:19.000 before you have you know, exposure. Yeah, you get a 0:10:19.000 --> 0:10:23.680 pr person when you're career is way past prime and 0:10:23.720 --> 0:10:26.840 you need to trump up some sort of weird affair 0:10:26.880 --> 0:10:28.880 to try to get on the Dancing with the Stars. 0:10:29.760 --> 0:10:32.800 I wouldn't go that for I think you get a 0:10:32.840 --> 0:10:38.640 pr person when you actually have a story worth telling. Yeah, like, 0:10:38.720 --> 0:10:42.920 what's an attractive story? What do you think marketing is? 0:10:43.040 --> 0:10:48.679 King Man? You know you've been on my head about it. 0:10:48.920 --> 0:10:53.160 I have no clue. It's crazy, right, And my question 0:10:53.200 --> 0:10:56.360 is is there different levels of marketing When you say, 0:10:56.480 --> 0:11:00.160 like a person has a product or themselves or a 0:11:00.160 --> 0:11:02.840 good product with a good following, would that be one 0:11:03.080 --> 0:11:05.719 level of marketing versus somebody that has nothing in their 0:11:05.760 --> 0:11:09.120 expectations is to be marketed like somebody that has a story. 0:11:09.559 --> 0:11:11.960 I don't know what. Yeah, I understand what you're saying. 0:11:11.960 --> 0:11:15.000 I think it's it's like the level of marketing dimensional, 0:11:15.080 --> 0:11:18.600 but it's certainly two dimensional, you know, Like you said, 0:11:18.640 --> 0:11:20.800 it's easier to market somebody with the story than it 0:11:20.880 --> 0:11:22.920 is with somebody without a story. So it's at a 0:11:22.920 --> 0:11:25.560 different level of you need the product that's marketable, but 0:11:25.600 --> 0:11:30.320 you also need to like if you have someone's marketable, 0:11:30.400 --> 0:11:35.320 you there's certain like efficiency metrics and and being in 0:11:35.360 --> 0:11:39.560 touch with like various analytics where you know, okay, if 0:11:39.600 --> 0:11:44.079 you do this in a BC or D fashion, it's 0:11:44.120 --> 0:11:46.120 gonna have a greater reach. And if you do it 0:11:46.160 --> 0:11:49.319 in G H I and J fashion, you know what 0:11:49.360 --> 0:11:53.600 I mean? And this is what I don't like about marketing, 0:11:53.640 --> 0:11:55.920 because we just really didn't say ship even though we 0:11:56.000 --> 0:12:00.280 said a lot marketing right for me? Now, whether the 0:12:00.360 --> 0:12:02.719 best marketing mind you grew with me or not, I 0:12:02.760 --> 0:12:06.160 don't give a funk. I know I'm right. Marketing for 0:12:06.240 --> 0:12:11.240 me is the story about something like marketing is the 0:12:11.320 --> 0:12:15.120 choice of the new generation. The brand of the product 0:12:15.240 --> 0:12:23.160 is pepsi. Marketing is the choice of the new generation. Um, Promotion, advertising, 0:12:23.200 --> 0:12:29.079 publicity is how you deliver said marketing the actual story itself. Right, 0:12:29.120 --> 0:12:32.680 That's a big thing to me. That's how I simplified it. Right. 0:12:32.720 --> 0:12:37.480 So an artist who doesn't have a story to tell, 0:12:39.720 --> 0:12:42.679 like you, you're trying to pay somebody to come up 0:12:42.679 --> 0:12:47.880 with something to make it intriguing. Yeah. Um. One thing 0:12:47.920 --> 0:12:54.160 that maybe not want to sign artists anymore is I 0:12:54.200 --> 0:12:57.600 don't know if anyone is really as talented as they 0:12:57.679 --> 0:13:02.280 used to be. Um. I would only sign an artist 0:13:04.080 --> 0:13:07.400 that had enough talents where whenever they did they could 0:13:07.400 --> 0:13:10.280 sit in front of seven eleven and do that and 0:13:10.320 --> 0:13:14.200 people will put money inside of a pot for them. Like, 0:13:14.320 --> 0:13:17.280 that's how talented you needed to be. You could sit 0:13:17.280 --> 0:13:19.640 out in front of seven eleven and do whatever that talents. So, 0:13:19.720 --> 0:13:22.679 if you tell jokes, your jokes are so funny that 0:13:22.720 --> 0:13:25.960 people would drop dollars in your pot. If you sing, 0:13:26.040 --> 0:13:28.520 you're sing so good, people would come and drop dollars 0:13:28.520 --> 0:13:31.360 in your pot. If you wrap, you wrap so good, 0:13:31.440 --> 0:13:34.679 people would drop dollars in your pot. If people won't 0:13:34.720 --> 0:13:37.160 just drop dollars in your pot, you know, I wouldn't 0:13:37.200 --> 0:13:41.000 sign nobody no more. That's true. I tried a similar 0:13:41.040 --> 0:13:44.720 approach when I was contemplating signing strippers. I had a 0:13:44.760 --> 0:13:47.840 bunch of strippers in front of seven eleven off of 0:13:49.720 --> 0:13:54.080 what was it like, not corn Bloom, but one of 0:13:54.080 --> 0:13:57.760 those streets, and seven eleven over there. I just couldn't 0:13:57.760 --> 0:13:59.560 make a red scent. Went out of business in six 0:13:59.600 --> 0:14:05.480 months as strippers. So what I'm saying is, I think 0:14:05.520 --> 0:14:08.160 that's when you can start formulating the stories. What's happening 0:14:08.200 --> 0:14:10.640 now is you have a lot of products that our 0:14:10.640 --> 0:14:13.439 stories are formulated around them, But yet when they get 0:14:13.440 --> 0:14:16.400 down to the talent man, nobody dropping the dollar in 0:14:16.440 --> 0:14:20.880 the pot for these motherfuckers. They're not good. They're not 0:14:21.200 --> 0:14:25.120 they haven't put enough working on their fucking ship. So really, 0:14:25.160 --> 0:14:28.760 the genius of that situation particularly is the marketing person, 0:14:29.480 --> 0:14:32.640 whoever that person is, they're the true talent. Problem is 0:14:32.720 --> 0:14:36.200 the act itself is not the talent anymore. Um. Back 0:14:36.240 --> 0:14:43.479 to the concept of marketing and and ship about the business, Um, 0:14:43.560 --> 0:14:46.400 some things are not We're in a time now man, 0:14:46.440 --> 0:14:55.280 with social media, right, because where everybody needs their own content. 0:14:55.440 --> 0:15:01.000 Everybody is a star, right, and you're you're empowering them, right, 0:15:01.320 --> 0:15:05.400 You're empowering them on their own platform to create conversation 0:15:05.440 --> 0:15:09.120 for their own platform. Everybody want to post viral content. 0:15:10.320 --> 0:15:14.400 Everybody wants content that's engaging. So as a content creator, 0:15:14.960 --> 0:15:18.080 if you're not you know, mindful of that right there, 0:15:18.840 --> 0:15:26.480 you're doing yourself a disservice. So I think most people 0:15:26.520 --> 0:15:31.200 are hiring publicists when they don't even have a story. 0:15:31.560 --> 0:15:35.120 So then that publicist needs to create a story for you, 0:15:35.440 --> 0:15:38.040 right that still fits and then you have a breakdown 0:15:38.080 --> 0:15:39.840 and artists as far as the brand, like does it 0:15:39.920 --> 0:15:49.600 fit that person's brand? Um, So a lot of people 0:15:49.640 --> 0:15:52.440 feel like they need publicists or they feel like that's 0:15:52.440 --> 0:15:54.960 all they're missing is money for this and money for that. 0:15:55.360 --> 0:15:59.960 Money for advertising? Bro, what are you advertising? What are 0:16:00.080 --> 0:16:03.880 you advertising? Is it worthy of me talking about it? Like? 0:16:03.920 --> 0:16:07.560 If you have to spend twenty million dollars to get 0:16:07.600 --> 0:16:12.720 twenty million views, your product isn't great what I'm saying, Like, 0:16:13.760 --> 0:16:17.360 especially as a hip hop anything in hip hop concerned. 0:16:18.200 --> 0:16:20.160 Hip hop is all word of mouth. That's what makes 0:16:20.200 --> 0:16:26.200 it so sweet. It takes much less dollars. Um, So 0:16:26.240 --> 0:16:30.920 it just depends. Um. A lot of people don't need publicists. 0:16:31.680 --> 0:16:35.920 They don't have a story to tell. What's what's what's 0:16:35.960 --> 0:16:38.800 great about their story? Like what's great about the story 0:16:38.800 --> 0:16:41.680 of the song? If you just make a song that's 0:16:41.720 --> 0:16:44.200 about funck bitches or I got a nice watch on? 0:16:45.160 --> 0:16:48.640 Why do I care to talk about it? See back 0:16:48.640 --> 0:16:50.920 when hip hop first started in its infancy, when I 0:16:50.960 --> 0:16:54.160 was a little last kid. Um, not when it started, 0:16:54.160 --> 0:16:56.400 but when it started kind of coming into its real 0:16:56.920 --> 0:17:00.840 prime in the nineties and stuff. When I was a kid. Um, 0:17:00.960 --> 0:17:02.880 all that means in his mind is when it started 0:17:02.920 --> 0:17:05.360 being more centatored around Los Samueles, which is a little 0:17:05.359 --> 0:17:08.199 bit more familiar. He's still a little ass kid, That's 0:17:08.200 --> 0:17:10.800 what I'm tripping out about I wouldn't say that. I 0:17:10.840 --> 0:17:13.240 wouldn't say that. I just think I think. I think 0:17:13.240 --> 0:17:15.600 once you get into the nineties, you just have representation 0:17:15.680 --> 0:17:20.720 of all the country. You got a better act, you 0:17:20.720 --> 0:17:24.560 get twisted and do or die, you get common right, 0:17:24.640 --> 0:17:27.840 you get you know, outcast, you getting all the HUMANDU 0:17:27.880 --> 0:17:29.800 Priest stuff. He's doing one the other day from New 0:17:29.920 --> 0:17:31.800 York was talking about the only gay like and you 0:17:31.840 --> 0:17:34.720 see that with it, and it's very obvious why that is. 0:17:34.880 --> 0:17:37.520 Like people from New York think that they have some 0:17:37.640 --> 0:17:40.159 sort of equity steak and hip hop culture because from 0:17:40.200 --> 0:17:42.920 being from New York, I'm gonna impart any kind of 0:17:42.960 --> 0:17:46.119 contributor to the culture that made this genre. So if 0:17:46.160 --> 0:17:49.760 you discredit New York's value of the genre, you discredited me. 0:17:50.359 --> 0:17:53.040 I call him like rap races. Yeah, it's like how 0:17:53.080 --> 0:17:55.600 white people act towards Black country, Like, bro, you're not 0:17:55.800 --> 0:17:57.600 part of that leaving each other white people that started 0:17:57.640 --> 0:18:00.600 this country. You're just white. Yeah, I'm saying they trying 0:18:00.600 --> 0:18:03.159 to act like they was like like Thomas Jefferson or 0:18:03.200 --> 0:18:06.080 George Watson was up. Bro, You're not down. You're just white, bro. 0:18:06.400 --> 0:18:08.560 But that's what a lot of people do. So what 0:18:08.840 --> 0:18:11.840 what the reason I called the nineties that the twilight 0:18:11.920 --> 0:18:14.399 years of hip hop is because you've got equal representation 0:18:14.680 --> 0:18:19.120 of all the country. Right, you got you know, death 0:18:19.240 --> 0:18:22.000 row Snoop, you know, you got the ship qu was 0:18:22.080 --> 0:18:26.359 doing mac ten and you had bone, you had you know, 0:18:26.520 --> 0:18:31.000 twist to do a die. You had eminem late at 0:18:31.040 --> 0:18:33.919 that time. Right then in the South the ghetto boys 0:18:34.000 --> 0:18:37.640 scar face right, you got juveniles coming out right, cash 0:18:37.720 --> 0:18:40.159 money moving, no limit is starting to do damage, right, 0:18:40.240 --> 0:18:42.640 and Luke was already in the fourth swing. You even 0:18:42.680 --> 0:18:44.600 had a little Trick Daddy on the East coat. You 0:18:44.680 --> 0:18:48.600 had Biggie Woutang nas J. So that's why I say 0:18:48.680 --> 0:18:52.480 you got equal representation of of all cultures and hip 0:18:52.520 --> 0:18:55.400 hop to choose from, Like all right, who's actually has 0:18:55.440 --> 0:18:58.240 a great culture and who's making the best music. So 0:18:58.400 --> 0:19:00.359 that's why I say that. But back to the point, um, 0:19:00.680 --> 0:19:02.119 and I think the cool part about that, I'll say 0:19:02.160 --> 0:19:05.199 on the same notice, what we've seen go away from 0:19:05.280 --> 0:19:12.680 that is there was a decentralized, entrepreneuristic type of foothold 0:19:12.760 --> 0:19:16.119 in that era where you could get more of a 0:19:17.720 --> 0:19:21.480 genuine authenticity rather than you have now like a corporate 0:19:21.560 --> 0:19:25.320 footprint that's homogenized every other region of the country, which 0:19:25.320 --> 0:19:27.440 were gonna get you that because I had me and 0:19:27.520 --> 0:19:29.800 Mr fab had Adulpe conversation about that. So make sure 0:19:29.840 --> 0:19:33.720 we're talking like shout out to Mr Northdunkland. Um, long 0:19:33.800 --> 0:19:36.359 story short back at that time, just to have the 0:19:36.520 --> 0:19:39.639 title of the song, to use bitch in the title 0:19:39.720 --> 0:19:43.720 of a song in the early nineties was prolific. Yeah, 0:19:44.040 --> 0:19:47.320 like Dan did he call her a bit like saying 0:19:47.440 --> 0:19:51.600 nigga or because all of these initial things were like 0:19:52.440 --> 0:19:55.920 huge in the music world. They were like correct me 0:19:55.960 --> 0:19:59.359 if I'm wrong, but I really really want to say. 0:19:59.480 --> 0:20:03.159 Maxine Waters had a congressional hearing calling out Snoop Dog 0:20:03.760 --> 0:20:10.080 over bitches and host a little boy sell host short forty. 0:20:10.440 --> 0:20:12.359 All this stuff is in the nineties, so you had 0:20:12.560 --> 0:20:16.240 equal representation of all the country. Right, you had everybody 0:20:16.520 --> 0:20:19.000 putting their being in for dope music and who ship 0:20:19.119 --> 0:20:24.359 is fired? So um, I think at that time period 0:20:24.480 --> 0:20:27.000 some of the things that we're doing now, right, it 0:20:27.160 --> 0:20:29.560 was just the ship to have a dope ass loop 0:20:29.920 --> 0:20:32.320 and rhyme over that motherfucker with some drums was fired. 0:20:33.000 --> 0:20:36.560 But this is thirty years later. You know what I'm saying, so, 0:20:37.840 --> 0:20:41.080 I think the story is kind of like mainstream now, 0:20:41.520 --> 0:20:43.840 like Justin Bieber is calling women bitches in his song. 0:20:44.200 --> 0:20:46.480 There's still guys. I mean, honestly, if we're being real 0:20:46.600 --> 0:20:49.200 like this, still rappers talking about like pushing rocks and 0:20:49.200 --> 0:20:54.840 still pushing rocks. Just not over here. I mean, that's 0:20:55.200 --> 0:20:57.679 but but but that's my point, and let me let 0:20:57.720 --> 0:21:04.120 me say this. So, um, that was the story then 0:21:04.240 --> 0:21:07.399 to say bitch, Yeah, I saw all the publics need 0:21:07.440 --> 0:21:10.840 to Oh he's the one that said bitch, you know, 0:21:11.119 --> 0:21:15.000 or or Mactin called himself Charles Manson, how dare you know? 0:21:15.320 --> 0:21:19.679 That was it? You get protested. So I think today 0:21:19.840 --> 0:21:26.120 we're you know, black culture is becoming very close to mainstream. 0:21:27.400 --> 0:21:30.679 You know, the way black women look is pretty mainstream 0:21:30.760 --> 0:21:38.040 method really soft ware. I mean, the way that talk 0:21:38.320 --> 0:21:42.800 is mainstream. There's a section on Netflix dedicated purely to white, 0:21:42.880 --> 0:21:48.000 liberal funded black cinema. And I've been thinking that the 0:21:48.080 --> 0:21:55.920 new hip hop is almost conservative, like because everything in 0:21:56.040 --> 0:21:58.720 black culture, the way we felt about the police is 0:21:58.800 --> 0:22:02.280 so falsely over red resented in the media. Like I 0:22:02.400 --> 0:22:04.000 was on seeing it Bro and they were playing for 0:22:04.200 --> 0:22:07.040 the police. The beat Bro almost cried, like, what the 0:22:07.280 --> 0:22:13.119 fuck did the baby get canceled over some ship that 0:22:13.240 --> 0:22:17.000 you feel like was really entrenched in the black community 0:22:17.240 --> 0:22:22.240 or outside the black community outside. I think the baby 0:22:22.359 --> 0:22:25.360 situation what was so funny to me is I don't 0:22:25.400 --> 0:22:27.600 think it was homophobic at oh. I think at worst 0:22:27.640 --> 0:22:30.639 it was like exclusionary, like, yeah, you're excluded if you 0:22:30.640 --> 0:22:34.080 suck that. I'm just saying, like, he's like, yo, if 0:22:34.080 --> 0:22:37.760 you suck dick, if you suck dick, if you don't 0:22:37.800 --> 0:22:40.840 suck dick, makes some noise, if you ain't sucking thing 0:22:40.880 --> 0:22:43.399 in the part, that's exclusion. They like, I wouldn't go 0:22:43.480 --> 0:22:45.439 to el John concert to be upset back you if 0:22:45.440 --> 0:22:47.480 you suck make some noise. I just wouldn't make noise. 0:22:47.840 --> 0:22:50.560 I would not leave the concert feeling like that Elton 0:22:50.640 --> 0:22:54.359 John excluded me. That's different than the In this case, 0:22:54.480 --> 0:22:58.640 there's a there's a bridge that needs to be addressed 0:22:58.720 --> 0:23:03.359 between the act and the recoil. You know, but but 0:23:03.600 --> 0:23:11.840 but but even so, back up, back up. So the festivals, 0:23:12.000 --> 0:23:17.720 right are controlled by corporations, right, so are starting to 0:23:17.800 --> 0:23:22.359 control So are the apps? Yep, that's true. Twitter, yet 0:23:23.000 --> 0:23:27.159 whatever you think you better get every app YouTube is 0:23:27.240 --> 0:23:31.520 owned by Google. Google owns the search engines, Apple owns 0:23:31.600 --> 0:23:37.040 Apple Music, Spotify. Are these are all big, large scale 0:23:37.119 --> 0:23:40.680 corporate that are funded by effectively the same four or 0:23:40.720 --> 0:23:46.760 five financial entities. Yeah, And to be honest, we've had 0:23:47.160 --> 0:23:51.280 blatant language put out by the Press Secretary to President 0:23:51.359 --> 0:23:55.720 United States saying, we are monitoring these various companies for 0:23:55.920 --> 0:23:59.040 content that goes onto their platforms that we disagree with 0:23:59.119 --> 0:24:01.840 it that we feel as quote threatening to our message 0:24:02.240 --> 0:24:06.680 end quote. Yeah. So when you're talking about that, that's 0:24:06.680 --> 0:24:10.520 why I say there's a difference between the inflammatory Act 0:24:10.960 --> 0:24:16.000 and the bridge to the recoil. The bridge and the 0:24:16.119 --> 0:24:19.200 real The recoil was what we saw. The act was 0:24:19.280 --> 0:24:26.040 what he said. The bridge was white liberal corporate America 0:24:26.480 --> 0:24:31.760 and political powers that works symbiotically with those entities, saying, 0:24:32.119 --> 0:24:37.520 holy shit, if we see a fracturing between gay and 0:24:37.680 --> 0:24:41.280 black America and one of them defects to the other party, 0:24:41.680 --> 0:24:45.440 we're gonna lose like a ten percent market share of 0:24:45.520 --> 0:24:47.560 the vote, and we're gonna lose all our fucking power. 0:24:47.960 --> 0:24:51.040 So we can't allow any fracturing between all these miniature 0:24:51.119 --> 0:24:54.480 minority groups. So we've glued together. So I deptly because 0:24:54.480 --> 0:24:57.479 if one of them defaults, we lose our majority. M hm. 0:24:59.200 --> 0:25:03.040 Ship as working right there. Hip hop long story short, 0:25:03.280 --> 0:25:06.600 great point. Um, but that's what I was saying, King, 0:25:06.720 --> 0:25:12.720 So hip hop the way we're doing it now, people 0:25:12.880 --> 0:25:16.040 think they need exposure, so they think that same generic story. 0:25:16.640 --> 0:25:20.240 It's just missing exposure. It's like, no, that story is 0:25:20.280 --> 0:25:25.680 not exciting anymore. Um. I was gonna put out a song. 0:25:25.800 --> 0:25:27.320 I had a song on Spotify. I got a song 0:25:27.400 --> 0:25:29.360 with me a gang called Gainst. The book is real dope. 0:25:30.080 --> 0:25:32.440 Shout out to Fingers he produced it this fire. Um. 0:25:33.359 --> 0:25:35.320 But I was trying to figure out how to market 0:25:35.400 --> 0:25:39.040 it right. Stop asking that everybody, Like, man, how do 0:25:39.119 --> 0:25:41.280 we need to market this song? The song is on Spotify? 0:25:41.440 --> 0:25:43.920