Speaker 1: Who would you say is the funniest person that was
Speaker 1: marketing will but they really ain't that funny? Who's not
Speaker 1: real funny? But it's marketed like the Messiah but he's
Speaker 1: not funny? Fucking Kevin Hard. Kevin Hart is funny something right,
Speaker 1: let's go. We were supposed to be actually video recording
Speaker 1: this first one. We could do that. I've done worse.
Speaker 1: What you mean video record what We're supposed to be
Speaker 1: doing a podcast at the podcast studio, not in the
Speaker 1: recording studio, and had a camera set up so we
Speaker 1: could record and start doing visuals because we've missed a
Speaker 1: lot of marketing because of that. We're leaving a lot
Speaker 1: on the table and then we'll get on that next week. Yeah,
Speaker 1: so we need to get that done. We're gonna do
Speaker 1: that next week instead of just walking the hunt of yards.
Speaker 1: We don't have the camera still here, cameras at home,
Speaker 1: but I need to set them up. I need that
Speaker 1: joker comes set them up. Are we gonna get that
Speaker 1: little mixing board I've been seeing everybody having the podcast
Speaker 1: operates our three cameras. Uh, we can do that and
Speaker 1: talk about the one like they had a blue leg
Speaker 1: Cavs all of them had it so far. I've seen
Speaker 1: Kevin was trying to call, said he was gonna help us,
Speaker 1: so I'll make sure I reach out to him because
Speaker 1: people want to see this ship, and I didn't realize
Speaker 1: it was a big deal. So it's a huge deal.
Speaker 1: I don't know why, but it is. M hm. So
Speaker 1: no seilings, g l my man Peter, and the ship
Speaker 1: is not as usual. I own a motherfucking engineer. Tip
Speaker 1: my Nigga king a K A Diddy a k A
Speaker 1: Leon phelps the ladies man. Damn right, it's a lady.
Speaker 1: You gotta watch that, bro because you are the ladies man.
Speaker 1: Like the way he talks ship. I can see him
Speaker 1: with that brown suit on. You know, his life should
Speaker 1: be a movie and and Tim Meadows should play him.
Speaker 1: That would work. Broke dick dog. Oh god, So this
Speaker 1: is the subject today? Is meat today? Subject we really
Speaker 1: just talked about that happened to me in a movie
Speaker 1: and a ladies man and I ain't got no lady.
Speaker 1: That's funny. You got ladies, that's ironic. You got the
Speaker 1: ladies man with no lady. That's ladies. You just get
Speaker 1: rid of all the ladies all the time, you know, more.
Speaker 1: It's a lated Yeah, yeah, I'm gonna watch that. I'm
Speaker 1: gonna watch that keep so today right, Yeah, I'm on
Speaker 1: a clubhouse and this whole weekend because has been like
Speaker 1: all our wore on Karen Civil. You ever heard of
Speaker 1: Karen Civil? Was it Karen Civil or Karen Civil? I
Speaker 1: have not. So Karen Civil is like a a really
Speaker 1: brilliant marketing lady. Um. She does a little bit of publicity,
Speaker 1: a little bit of brand. She does more I'm sure promotion.
Speaker 1: She probably knows a lot about ads. Let's let's set
Speaker 1: kind of a standardized achievement threshold for that industry, will
Speaker 1: call it the Pete test. If you can allocate a
Speaker 1: thousand man hours to making me famous and it works,
Speaker 1: then you're you're adequate in the field. If not, you
Speaker 1: ain't ship. You just got lucky and you're the ultimate test. Yeah,
Speaker 1: if you can make me famous, oh bit you good?
Speaker 1: Oh look it's so lower story short, like they've been
Speaker 1: on her head. So it's his story. UM shout out
Speaker 1: to Helmi Joinning Lucas. I've been working with Joining for
Speaker 1: a while now. Um, join her is a big inspiration
Speaker 1: for Tupac Must Die. Joinner Lucas is like the super
Speaker 1: creative god when it comes to making these records on
Speaker 1: these visuals. And his manager is my guy, Drew. Drew
Speaker 1: is like one of the straightest shooters you'll ever meet
Speaker 1: in this business. Uber talented, uber knowledge knowledgeable when it
Speaker 1: comes to promotion and adds, He's unbelievable. It's like tough
Speaker 1: um long story short. Journa writes a letter or he
Speaker 1: tweets some ship about a situation that happened with him
Speaker 1: and caring civil I'm pulling it up right now so
Speaker 1: I could read to you the tweets to see if
Speaker 1: he's in the podcast room, I'll have that up on
Speaker 1: the screen for you exactly. But of course you're in
Speaker 1: the recording studio in my way, and we're doing and
Speaker 1: we're doing the crypt style always always, we're in a
Speaker 1: deep blue sea. Anyway, to make a long story short,
Speaker 1: he was saying, he gave her somewhere between sixty dollars
Speaker 1: for her to do some work, and he was totally
Speaker 1: unsatisfied what the efforts made by Karen and other people. Right,
Speaker 1: Jason Lee who runs Holly one Unlock, and I know Jason,
Speaker 1: Jason's a cool dude. I did a boxing event with him. Um,
Speaker 1: real cool guy, as cool as hell, um and somebody
Speaker 1: else and they're just now it's a mob on Karen's head.
Speaker 1: They are on Karen's ass, man, and it's bad as fuck.
Speaker 1: You know, make sure y'all look it up and you listen.
Speaker 1: It's bad. Cameron has been owner. Um, Cameron was on Karen. Anyway,
Speaker 1: everybody's on caring ass right now, and I tried to
Speaker 1: stay away from it because I don't like joining mobs.
Speaker 1: Like usually the mob is wrong a game band. What's
Speaker 1: you talking about? Yeah, I'm seven Street Crib, not the
Speaker 1: Mob to the North. Yeah, but that's still different. Like
Speaker 1: we don't have a big mob of people. I know,
Speaker 1: we have a very center core of truly distinguished gentleman
Speaker 1: you feel me? That make it work. Long story short,
Speaker 1: I thought about that whole situation right, and I didn't
Speaker 1: want to be a part of the mob, even though
Speaker 1: my little sis was putting together the room. And that
Speaker 1: was hard because I always support my little sis shout
Speaker 1: out the key to because she's a super solid But
Speaker 1: it's a lot of artists trying to get into the
Speaker 1: business and me and my home girl tesling was arguing
Speaker 1: about it. I love Tesla with all my heart. She's
Speaker 1: one of the illness uh like like she's like a
Speaker 1: super knowledgeable person about anything going on, but her real
Speaker 1: kill is politics. And I think the average artist doesn't understand.
Speaker 1: So even you as a comedian and everything you do,
Speaker 1: Pete and King, you two as an artists, as a brand,
Speaker 1: I don't think motherfucker's understand what marketing is about. Um.
Speaker 1: I think people tend to believe they just lack exposure her.
Speaker 1: The average person trying to get any in any business
Speaker 1: when it comes to entertaining the their problem is they
Speaker 1: think they lack exposure. But it's not a lack of exposure.
Speaker 1: You don't have the act for sure, I don't where
Speaker 1: you at. So the average person will hire Karen right
Speaker 1: and maybe pay her entirely too much because of her
Speaker 1: brand of success or that's being reported, and they don't
Speaker 1: have the story that fits what she does well. They
Speaker 1: don't have the metrics, they don't have the following. Even
Speaker 1: if she had a situation with Pepsi, you feel me,
Speaker 1: and she's got people brand deals and PEPSI. If you
Speaker 1: got two hundred followers PEPSI probably just not gonna funk
Speaker 1: with you, yet you might have paid Karen said, well
Speaker 1: ten thousand dollars a month, believing that was in the
Speaker 1: cards for you. But my question is do you agree
Speaker 1: with the story like she did something wrong or do
Speaker 1: you just people think that people don't understand exactly what
Speaker 1: she did honestly in that particular situation with Joyner and
Speaker 1: Um and Karen, I don't know, Like I mean, I
Speaker 1: don't think Jodna got a reason to lie. But again,
Speaker 1: it's always gonna be what's supposed to happen is what
Speaker 1: actually can happen. Yeah, so yeah, yeah, to give you know,
Speaker 1: X images of some sort of content that she could
Speaker 1: run that, well, that may not be what it is, right,
Speaker 1: the value needed to obtain certain things to make certain
Speaker 1: things like we people tend to look for publicists to
Speaker 1: create stories out of nothing. Yeah, like prime example, like
Speaker 1: when I when I went on that whole journey and
Speaker 1: I started studying records. Um, it took me a year
Speaker 1: to get to a rudimentary understanding of what records were about.
Speaker 1: Yet I'm still learning, right, I'm like a doctor. I
Speaker 1: went to school and I keep learning every year about records.
Speaker 1: But I got to a a fossil understanding of what
Speaker 1: records were about in a year hip hop another year.
Speaker 1: I got to a rudimentary, fossil like understanding of what
Speaker 1: hip hop was. Marketing took three years. It was a
Speaker 1: long journey to understand, and King was around me at
Speaker 1: that time for me to figure out marketing. Marketing is
Speaker 1: one of the most misappropriated concepts because ever when you
Speaker 1: hear people talk about marketing, bro that ship sounds so stupid.
Speaker 1: And I mean, there's people with jobs. It's people who
Speaker 1: got degrees, and I can tell you right now because
Speaker 1: they don't know shit about marketing. And when I say
Speaker 1: they don't know shit about marketing, they don't know shit
Speaker 1: about marketing. So a lot of times you have you know,
Speaker 1: artists and brands and entertainers just spending money, and most
Speaker 1: of the time I think it's because they lack They
Speaker 1: feel like they just lack exposure. Somebody told them that
Speaker 1: their stink was something. And the reality is if you're
Speaker 1: sticking something, you will have a lot of action way
Speaker 1: before you have you know, exposure. Yeah, you get a
Speaker 1: pr person when you're career is way past prime and
Speaker 1: you need to trump up some sort of weird affair
Speaker 1: to try to get on the Dancing with the Stars.
Speaker 1: I wouldn't go that for I think you get a
Speaker 1: pr person when you actually have a story worth telling. Yeah, like,
Speaker 1: what's an attractive story? What do you think marketing is?
Speaker 1: King Man? You know you've been on my head about it.
Speaker 1: I have no clue. It's crazy, right, And my question
Speaker 1: is is there different levels of marketing When you say,
Speaker 1: like a person has a product or themselves or a
Speaker 1: good product with a good following, would that be one
Speaker 1: level of marketing versus somebody that has nothing in their
Speaker 1: expectations is to be marketed like somebody that has a story.
Speaker 1: I don't know what. Yeah, I understand what you're saying.
Speaker 1: I think it's it's like the level of marketing dimensional,
Speaker 1: but it's certainly two dimensional, you know, Like you said,
Speaker 1: it's easier to market somebody with the story than it
Speaker 1: is with somebody without a story. So it's at a
Speaker 1: different level of you need the product that's marketable, but
Speaker 1: you also need to like if you have someone's marketable,
Speaker 1: you there's certain like efficiency metrics and and being in
Speaker 1: touch with like various analytics where you know, okay, if
Speaker 1: you do this in a BC or D fashion, it's
Speaker 1: gonna have a greater reach. And if you do it
Speaker 1: in G H I and J fashion, you know what
Speaker 1: I mean? And this is what I don't like about marketing,
Speaker 1: because we just really didn't say ship even though we
Speaker 1: said a lot marketing right for me? Now, whether the
Speaker 1: best marketing mind you grew with me or not, I
Speaker 1: don't give a funk. I know I'm right. Marketing for
Speaker 1: me is the story about something like marketing is the
Speaker 1: choice of the new generation. The brand of the product
Speaker 1: is pepsi. Marketing is the choice of the new generation. Um, Promotion, advertising,
Speaker 1: publicity is how you deliver said marketing the actual story itself. Right,
Speaker 1: That's a big thing to me. That's how I simplified it. Right.
Speaker 1: So an artist who doesn't have a story to tell,
Speaker 1: like you, you're trying to pay somebody to come up
Speaker 1: with something to make it intriguing. Yeah. Um. One thing
Speaker 1: that maybe not want to sign artists anymore is I
Speaker 1: don't know if anyone is really as talented as they
Speaker 1: used to be. Um. I would only sign an artist
Speaker 1: that had enough talents where whenever they did they could
Speaker 1: sit in front of seven eleven and do that and
Speaker 1: people will put money inside of a pot for them. Like,
Speaker 1: that's how talented you needed to be. You could sit
Speaker 1: out in front of seven eleven and do whatever that talents. So,
Speaker 1: if you tell jokes, your jokes are so funny that
Speaker 1: people would drop dollars in your pot. If you sing,
Speaker 1: you're sing so good, people would come and drop dollars
Speaker 1: in your pot. If you wrap, you wrap so good,
Speaker 1: people would drop dollars in your pot. If people won't
Speaker 1: just drop dollars in your pot, you know, I wouldn't
Speaker 1: sign nobody no more. That's true. I tried a similar
Speaker 1: approach when I was contemplating signing strippers. I had a
Speaker 1: bunch of strippers in front of seven eleven off of
Speaker 1: what was it like, not corn Bloom, but one of
Speaker 1: those streets, and seven eleven over there. I just couldn't
Speaker 1: make a red scent. Went out of business in six
Speaker 1: months as strippers. So what I'm saying is, I think
Speaker 1: that's when you can start formulating the stories. What's happening
Speaker 1: now is you have a lot of products that our
Speaker 1: stories are formulated around them, But yet when they get
Speaker 1: down to the talent man, nobody dropping the dollar in
Speaker 1: the pot for these motherfuckers. They're not good. They're not
Speaker 1: they haven't put enough working on their fucking ship. So really,
Speaker 1: the genius of that situation particularly is the marketing person,
Speaker 1: whoever that person is, they're the true talent. Problem is
Speaker 1: the act itself is not the talent anymore. Um. Back
Speaker 1: to the concept of marketing and and ship about the business, Um,
Speaker 1: some things are not We're in a time now man,
Speaker 1: with social media, right, because where everybody needs their own content.
Speaker 1: Everybody is a star, right, and you're you're empowering them, right,
Speaker 1: You're empowering them on their own platform to create conversation
Speaker 1: for their own platform. Everybody want to post viral content.
Speaker 1: Everybody wants content that's engaging. So as a content creator,
Speaker 1: if you're not you know, mindful of that right there,
Speaker 1: you're doing yourself a disservice. So I think most people
Speaker 1: are hiring publicists when they don't even have a story.
Speaker 1: So then that publicist needs to create a story for you,
Speaker 1: right that still fits and then you have a breakdown
Speaker 1: and artists as far as the brand, like does it
Speaker 1: fit that person's brand? Um, So a lot of people
Speaker 1: feel like they need publicists or they feel like that's
Speaker 1: all they're missing is money for this and money for that.
Speaker 1: Money for advertising? Bro, what are you advertising? What are
Speaker 1: you advertising? Is it worthy of me talking about it? Like?
Speaker 1: If you have to spend twenty million dollars to get
Speaker 1: twenty million views, your product isn't great what I'm saying, Like,
Speaker 1: especially as a hip hop anything in hip hop concerned.
Speaker 1: Hip hop is all word of mouth. That's what makes
Speaker 1: it so sweet. It takes much less dollars. Um, So
Speaker 1: it just depends. Um. A lot of people don't need publicists.
Speaker 1: They don't have a story to tell. What's what's what's
Speaker 1: great about their story? Like what's great about the story
Speaker 1: of the song? If you just make a song that's
Speaker 1: about funck bitches or I got a nice watch on?
Speaker 1: Why do I care to talk about it? See back
Speaker 1: when hip hop first started in its infancy, when I
Speaker 1: was a little last kid. Um, not when it started,
Speaker 1: but when it started kind of coming into its real
Speaker 1: prime in the nineties and stuff. When I was a kid. Um,
Speaker 1: all that means in his mind is when it started
Speaker 1: being more centatored around Los Samueles, which is a little
Speaker 1: bit more familiar. He's still a little ass kid, That's
Speaker 1: what I'm tripping out about I wouldn't say that. I
Speaker 1: wouldn't say that. I just think I think. I think
Speaker 1: once you get into the nineties, you just have representation
Speaker 1: of all the country. You got a better act, you
Speaker 1: get twisted and do or die, you get common right,
Speaker 1: you get you know, outcast, you getting all the HUMANDU
Speaker 1: Priest stuff. He's doing one the other day from New
Speaker 1: York was talking about the only gay like and you
Speaker 1: see that with it, and it's very obvious why that is.
Speaker 1: Like people from New York think that they have some
Speaker 1: sort of equity steak and hip hop culture because from
Speaker 1: being from New York, I'm gonna impart any kind of
Speaker 1: contributor to the culture that made this genre. So if
Speaker 1: you discredit New York's value of the genre, you discredited me.
Speaker 1: I call him like rap races. Yeah, it's like how
Speaker 1: white people act towards Black country, Like, bro, you're not
Speaker 1: part of that leaving each other white people that started
Speaker 1: this country. You're just white. Yeah, I'm saying they trying
Speaker 1: to act like they was like like Thomas Jefferson or
Speaker 1: George Watson was up. Bro, You're not down. You're just white, bro.
Speaker 1: But that's what a lot of people do. So what
Speaker 1: what the reason I called the nineties that the twilight
Speaker 1: years of hip hop is because you've got equal representation
Speaker 1: of all the country. Right, you got you know, death
Speaker 1: row Snoop, you know, you got the ship qu was
Speaker 1: doing mac ten and you had bone, you had you know,
Speaker 1: twist to do a die. You had eminem late at
Speaker 1: that time. Right then in the South the ghetto boys
Speaker 1: scar face right, you got juveniles coming out right, cash
Speaker 1: money moving, no limit is starting to do damage, right,
Speaker 1: and Luke was already in the fourth swing. You even
Speaker 1: had a little Trick Daddy on the East coat. You
Speaker 1: had Biggie Woutang nas J. So that's why I say
Speaker 1: you got equal representation of of all cultures and hip
Speaker 1: hop to choose from, Like all right, who's actually has
Speaker 1: a great culture and who's making the best music. So
Speaker 1: that's why I say that. But back to the point, um,
Speaker 1: and I think the cool part about that, I'll say
Speaker 1: on the same notice, what we've seen go away from
Speaker 1: that is there was a decentralized, entrepreneuristic type of foothold
Speaker 1: in that era where you could get more of a
Speaker 1: genuine authenticity rather than you have now like a corporate
Speaker 1: footprint that's homogenized every other region of the country, which
Speaker 1: were gonna get you that because I had me and
Speaker 1: Mr fab had Adulpe conversation about that. So make sure
Speaker 1: we're talking like shout out to Mr Northdunkland. Um, long
Speaker 1: story short back at that time, just to have the
Speaker 1: title of the song, to use bitch in the title
Speaker 1: of a song in the early nineties was prolific. Yeah,
Speaker 1: like Dan did he call her a bit like saying
Speaker 1: nigga or because all of these initial things were like
Speaker 1: huge in the music world. They were like correct me
Speaker 1: if I'm wrong, but I really really want to say.
Speaker 1: Maxine Waters had a congressional hearing calling out Snoop Dog
Speaker 1: over bitches and host a little boy sell host short forty.
Speaker 1: All this stuff is in the nineties, so you had
Speaker 1: equal representation of all the country. Right, you had everybody
Speaker 1: putting their being in for dope music and who ship
Speaker 1: is fired? So um, I think at that time period
Speaker 1: some of the things that we're doing now, right, it
Speaker 1: was just the ship to have a dope ass loop
Speaker 1: and rhyme over that motherfucker with some drums was fired.
Speaker 1: But this is thirty years later. You know what I'm saying, so,
Speaker 1: I think the story is kind of like mainstream now,
Speaker 1: like Justin Bieber is calling women bitches in his song.
Speaker 1: There's still guys. I mean, honestly, if we're being real
Speaker 1: like this, still rappers talking about like pushing rocks and
Speaker 1: still pushing rocks. Just not over here. I mean, that's
Speaker 1: but but but that's my point, and let me let
Speaker 1: me say this. So, um, that was the story then
Speaker 1: to say bitch, Yeah, I saw all the publics need
Speaker 1: to Oh he's the one that said bitch, you know,
Speaker 1: or or Mactin called himself Charles Manson, how dare you know?
Speaker 1: That was it? You get protested. So I think today
Speaker 1: we're you know, black culture is becoming very close to mainstream.
Speaker 1: You know, the way black women look is pretty mainstream
Speaker 1: method really soft ware. I mean, the way that talk
Speaker 1: is mainstream. There's a section on Netflix dedicated purely to white,
Speaker 1: liberal funded black cinema. And I've been thinking that the
Speaker 1: new hip hop is almost conservative, like because everything in
Speaker 1: black culture, the way we felt about the police is
Speaker 1: so falsely over red resented in the media. Like I
Speaker 1: was on seeing it Bro and they were playing for
Speaker 1: the police. The beat Bro almost cried, like, what the
Speaker 1: fuck did the baby get canceled over some ship that
Speaker 1: you feel like was really entrenched in the black community
Speaker 1: or outside the black community outside. I think the baby
Speaker 1: situation what was so funny to me is I don't
Speaker 1: think it was homophobic at oh. I think at worst
Speaker 1: it was like exclusionary, like, yeah, you're excluded if you
Speaker 1: suck that. I'm just saying, like, he's like, yo, if
Speaker 1: you suck dick, if you suck dick, if you don't
Speaker 1: suck dick, makes some noise, if you ain't sucking thing
Speaker 1: in the part, that's exclusion. They like, I wouldn't go
Speaker 1: to el John concert to be upset back you if
Speaker 1: you suck make some noise. I just wouldn't make noise.
Speaker 1: I would not leave the concert feeling like that Elton
Speaker 1: John excluded me. That's different than the In this case,
Speaker 1: there's a there's a bridge that needs to be addressed
Speaker 1: between the act and the recoil. You know, but but
Speaker 1: but but even so, back up, back up. So the festivals,
Speaker 1: right are controlled by corporations, right, so are starting to
Speaker 1: control So are the apps? Yep, that's true. Twitter, yet
Speaker 1: whatever you think you better get every app YouTube is
Speaker 1: owned by Google. Google owns the search engines, Apple owns
Speaker 1: Apple Music, Spotify. Are these are all big, large scale
Speaker 1: corporate that are funded by effectively the same four or
Speaker 1: five financial entities. Yeah, And to be honest, we've had
Speaker 1: blatant language put out by the Press Secretary to President
Speaker 1: United States saying, we are monitoring these various companies for
Speaker 1: content that goes onto their platforms that we disagree with
Speaker 1: it that we feel as quote threatening to our message
Speaker 1: end quote. Yeah. So when you're talking about that, that's
Speaker 1: why I say there's a difference between the inflammatory Act
Speaker 1: and the bridge to the recoil. The bridge and the
Speaker 1: real The recoil was what we saw. The act was
Speaker 1: what he said. The bridge was white liberal corporate America
Speaker 1: and political powers that works symbiotically with those entities, saying,
Speaker 1: holy shit, if we see a fracturing between gay and
Speaker 1: black America and one of them defects to the other party,
Speaker 1: we're gonna lose like a ten percent market share of
Speaker 1: the vote, and we're gonna lose all our fucking power.
Speaker 1: So we can't allow any fracturing between all these miniature
Speaker 1: minority groups. So we've glued together. So I deptly because
Speaker 1: if one of them defaults, we lose our majority. M hm.
Speaker 1: Ship as working right there. Hip hop long story short,
Speaker 1: great point. Um, but that's what I was saying, King,
Speaker 1: So hip hop the way we're doing it now, people
Speaker 1: think they need exposure, so they think that same generic story.
Speaker 1: It's just missing exposure. It's like, no, that story is
Speaker 1: not exciting anymore. Um. I was gonna put out a song.
Speaker 1: I had a song on Spotify. I got a song
Speaker 1: with me a gang called Gainst. The book is real dope.
Speaker 1: Shout out to Fingers he produced it this fire. Um.
Speaker 1: But I was trying to figure out how to market
Speaker 1: it right. Stop asking that everybody, Like, man, how do
Speaker 1: we need to market this song? The song is on Spotify?
Speaker 1: So how do we market the song on Spotify? I
Speaker 1: was like, oh, you should shoot a video for it.
Speaker 1: I'm like, well, you have to put the video on YouTube,
Speaker 1: and then I have to make marketable content for YouTube.
Speaker 1: I'm trying to get people to be on Spotify. I
Speaker 1: don't want to make them jump from platform and the platform.
Speaker 1: How do I market it right on Spotify? Um? Oh,
Speaker 1: well you could make a dance. How somebody make a
Speaker 1: dance and put it on TikTok, I'm like, but then
Speaker 1: I have to make more content to TikTok, and then
Speaker 1: I have to market it on TikTok and to get
Speaker 1: people go to Spotify. And what I realized was nobody
Speaker 1: fucking had a solution. Everything meant going to another platform
Speaker 1: to create more content that I would have to spend
Speaker 1: money to market, right, to try to get people to
Speaker 1: go back to Spotify. Yeah, and that's that. The more
Speaker 1: I learned that, I'm starting to realize people don't know
Speaker 1: shit about marketing. Even some of the people that's paid
Speaker 1: good money don't know. I mean, that's the same kind
Speaker 1: of quadre as you would look at in n where
Speaker 1: you would say, well, what's the video value that Dr
Speaker 1: dre felt for nothing but a g thing video? And
Speaker 1: where were the ramifications on the profit side that you
Speaker 1: would see Blockbuster music in the suburbs who saw the
Speaker 1: video and then went to the store and bought it.
Speaker 1: Because that's kind of the same thing. I'm gonna tell
Speaker 1: you what's different about Well, I'm gonna tell you what's
Speaker 1: different right. So at that time, right, you only saw
Speaker 1: videos in two places YEP, MTV BT, So at that point,
Speaker 1: it is only exposure, right, and then even then if
Speaker 1: they just did a video like you did videos in
Speaker 1: the eighties in New York videos, now, how many places
Speaker 1: really not? How many players can you see a video?
Speaker 1: How many places can you identify video that was seen
Speaker 1: over ten million times on that platform? Like four six
Speaker 1: max ship Man, I see videos on Okay, So it's like,
Speaker 1: the problem is like if I say YouTube, YouTube has
Speaker 1: millions of billions of channel, millions of channels, millions, right,
Speaker 1: so you have to spend a ton of money just
Speaker 1: to try to get the exposure. Really that scattered out
Speaker 1: um Twitter? I see videos there. I see videos on Facebook.
Speaker 1: I see videos on Instagram, I see videos on Vine.
Speaker 1: So and and there's videos on Vine this year, man,
Speaker 1: stop and nobody's seen nothing on Vine about five excuse
Speaker 1: TikTok one of the alright, TikTok. So you basically you're
Speaker 1: talking about three corporations Google, Facebook, TikTok. But I'm saying
Speaker 1: the problem is now there's millions of channels between them,
Speaker 1: millions of channels versus MTV and BT. But the same thing,
Speaker 1: it's like you're you're still talking about sourcing and stuff
Speaker 1: like that. So most of those channels are like startup
Speaker 1: record labels that nobody ever heard from and nobody has
Speaker 1: ever seen. Most of those channels have a told cumulative
Speaker 1: viewership of less than a hundred. But I'm not even
Speaker 1: talking about the villis of those I'm saying the things
Speaker 1: that's needed is completely different. Right, the way you get exposure.
Speaker 1: Not to mention he was at when they dropped Number
Speaker 1: the G thing, right and I and I believe this
Speaker 1: in my whole heart, like one day of Sugar Out
Speaker 1: will talk to him about it, but I genuinely believe
Speaker 1: they didn't even gamble with Number the G Thing. I
Speaker 1: think they looked at the success that was Boys in
Speaker 1: the Hood that had just happened the year before, and
Speaker 1: they was like, Yo, this is what people want. They
Speaker 1: want this from the West Coast. I think that changed
Speaker 1: how snooping it was gonna dress. I think it changed
Speaker 1: everything how they shot the videos because of the success
Speaker 1: of Boys in the Hood at the film this is
Speaker 1: a fucking hood movie that does seventy million dollars with
Speaker 1: a brand new producer Rest of Soul and John brand
Speaker 1: new Director of Soul, John Singleton. Um So I don't
Speaker 1: even think they gambled culturally, I think they you know,
Speaker 1: Colors had already did a lot of the heavy lifting.
Speaker 1: Um boys in the hood finished the job, and now
Speaker 1: somebody just had to bring it to music versus today,
Speaker 1: if you shoot that same video, it's just not exciting.
Speaker 1: You could put low riders in there, people playing volleyball
Speaker 1: at the park, going to a party, and it's not
Speaker 1: the same. But like, how many rappers tried to do
Speaker 1: the same thing out of l A at the same
Speaker 1: time and failed, Like nobody did that in nobody had
Speaker 1: tried and failed after but but again after them dudes
Speaker 1: did at first, sure, but at that point when we
Speaker 1: start trying to account for unicorns and marketing. But but
Speaker 1: that's not that's not a unicorn, nough p Like hip
Speaker 1: hop is about culture, right, and you're really displaying lifestyle.
Speaker 1: That's that's what it's about. The languages, lifestyle, the visuals
Speaker 1: is lifestyle, right, So it's not a unicorn. It's the
Speaker 1: earliest culturally you've seen in music when it came to
Speaker 1: West Coast l a gainst the rep this is the first.
Speaker 1: That wasn't the first. It was the first to do it, right,
Speaker 1: But I don't know who was the first Tride who
Speaker 1: was before Dr Dre and Snoop and n that put
Speaker 1: thirty low riders in the video volleyball though like that,
Speaker 1: like n w A and I teeing, those guys were
Speaker 1: trying to say somehow capture that and they were not
Speaker 1: doing it successfully. Well, I don't think that's what they did.
Speaker 1: I think I think musically they were able to do
Speaker 1: certain things right, but I think even visually they gave
Speaker 1: you pieces right where you're seeing dickies. I don't recall
Speaker 1: in w A videos having low riders in them because
Speaker 1: they didn't know at that time that anybody gave a
Speaker 1: damn about it, Which is why I said, bushes in
Speaker 1: the Hood became the test study on what people wanted
Speaker 1: from us. For me too, Papa Must Die became a
Speaker 1: test study of what people want from me, you know
Speaker 1: what I mean. And that's the tricky part, Like I
Speaker 1: had to gamble myself right what they have boys in
Speaker 1: the hood to gamble. So back to marketing, it's a
Speaker 1: confusion that people feel like they just lack exposure. They don't.
Speaker 1: It's not a lack of exposure. You don't have anything
Speaker 1: worthy of being exposed. You just have content. So when
Speaker 1: people come to me and they say, Okay. When people
Speaker 1: come to me and they say, gee, man, what am
Speaker 1: I doing wrong? And I'm like, yeah, you just gotta
Speaker 1: develop your act. Your act is underdeveloped. You know what
Speaker 1: I'm saying. Your act is underdeveloped. And we're in the
Speaker 1: time now where somebody could get lucky, right and they
Speaker 1: can make one song and that song. Right now, we're
Speaker 1: watching people practice like people don't have to try out
Speaker 1: for the league. Man, Like they could draft you at
Speaker 1: the park and put you right into the NBA. You
Speaker 1: may be an underdeveloped talent, but because everybody's watching you
Speaker 1: and you got the attention and you had a good game,
Speaker 1: people really think you could play in the league, and
Speaker 1: they put you in there. Undeveloped. Um. Back to the
Speaker 1: original point about people like Karen Civil and people like uh,
Speaker 1: any publicist or marketing person, it still comes down to
Speaker 1: you having something worthy of being marketed. Is your act developed?
Speaker 1: And most people don't think about that day. Everybody is
Speaker 1: so confused right now that they don't understand their job
Speaker 1: is to create the event. They're too busy mistaking themselves
Speaker 1: for the event. Your job, right king, is to create
Speaker 1: the event. What's the moment you just score the moment,
Speaker 1: and I don't think people do a good job of that.
Speaker 1: And I don't care who you hire, you know, I
Speaker 1: don't give a funk who you hire. Like, if you
Speaker 1: don't have a fully developed act, you're gonna spend a
Speaker 1: lot more money that you're gonna make you don't lose
Speaker 1: some money. And like, comedy is an easier case study
Speaker 1: of this because there's less variables. Like I said, comedy
Speaker 1: is I don't want to say it's the hardest thing
Speaker 1: to do, but it's the most I am. I saying
Speaker 1: this is like some half as parts time comedian. Like
Speaker 1: there's literally nothing else in which you could go in
Speaker 1: front of an audience and have nothing else there but you.
Speaker 1: If you go out and sing a song, even if
Speaker 1: you wrote the song and the music when you perform it,
Speaker 1: there's music playing behind you, you know, and it all like,
Speaker 1: this is probably not your music. Maybe it is commed.
Speaker 1: You walk out into a stone silent room with a
Speaker 1: microphone and a spotlight. Those are your tools, you know,
Speaker 1: So if you don't have it, it's not like, oh, well,
Speaker 1: Stone Stones a good rapper, but they were on a
Speaker 1: bad label at the wrong time or whatever. The funk.
Speaker 1: It might be like there's a million excuses you walk
Speaker 1: out there. Everybody else has nothing but a spotlight and
Speaker 1: the mic. If you suck, you suck. If you're good,
Speaker 1: you're good. It's definitely a lot pure of a judge
Speaker 1: of talent. Yeah, so that's to to assess, like, who
Speaker 1: would you say is the funniest person that was marketing
Speaker 1: will but they really ain't that funny? Uh the who
Speaker 1: do you think I'm gonna fucking say? I don't know.
Speaker 1: Who's not real funny? But it's marketed like the Messiah
Speaker 1: but is not funny? Yeah, who's not funny? Who? Who
Speaker 1: can't write a joke on a piece of paper? Fucking
Speaker 1: Kevin Hart? Kevin is funny? Something NRT look And it's
Speaker 1: not even the hard Cat beef and I'm a Cat
Speaker 1: Williams guy, Right, it's not even about that. The two
Speaker 1: of them never never interact with another one another, even indirectly,
Speaker 1: one time in life. Because you're satting out two things
Speaker 1: that remind me, remember that that interview that Cat Williams
Speaker 1: did on that radio show in Atlanta a few years
Speaker 1: ago at Wanda Lady. She was yeah, and he says
Speaker 1: something about the other chick. He's like, look, I'm a writer.
Speaker 1: I only care what you can write. Anybody can read
Speaker 1: that can read you know. So to me, if I
Speaker 1: can't turn the ship on silent and just watched the
Speaker 1: the what do you call it? Where the words come
Speaker 1: across the TV and it's funny to me, I don't
Speaker 1: really give a funk. You go up there with a
Speaker 1: material is trash. He's he He performs that beautifully. He's
Speaker 1: one of the best. He Kevin Hart is the greatest
Speaker 1: brilliant performer of bad jokes that has ever existed in
Speaker 1: that genre. He's a He's a virtuoso of performance. And
Speaker 1: he is the most average passer by a comedian um
Speaker 1: with depend on the path that has ever made a
Speaker 1: made a dollar in that industry. So he's not funny
Speaker 1: at all. I've never laughed, and I've seen him live.
Speaker 1: I've seen him live four or five times in small
Speaker 1: rooms to an hour eighty minute set. I've seen every
Speaker 1: ship he's ever done. I never laughed. He's a brilliant comedy.
Speaker 1: I mean, honestly, I've said since Jump, since since since
Speaker 1: soul Play, I'm like, yeah, I didn't like that movie.
Speaker 1: Fuck the movie. He's a really really likable guy, and
Speaker 1: he's a great actor, and he's brilliant conveying the human
Speaker 1: experience on screen whatever, like you ever noticed, like he's
Speaker 1: his character is always that. But even if you take
Speaker 1: that out out, even when he's just a guy who
Speaker 1: can have a hard day, who's a well intended guy
Speaker 1: and a nice guy who's down on his luck caught
Speaker 1: a bad break, he can transcend some sort of a
Speaker 1: feeling of of of empathy or sympathy or whichever one
Speaker 1: through the screen with the greatest actors who have ever lived.
Speaker 1: He's as good at that as Tom Hanks. He gets
Speaker 1: no credit for that. He gets all the credit for comedy,
Speaker 1: which he sucks at. I don't give a fuck. He
Speaker 1: can call me whatever he is. He Tom Hanks, like
Speaker 1: like Tom Hanks before Forrest Gump in Philadelphia was like
Speaker 1: the top of the pyramid for like comedic actors. He
Speaker 1: did from Bosom Buddies to like the House With like
Speaker 1: like the Money Pit Movie to the Biggest Great He
Speaker 1: was as good as it gets, unlikable, funny, whatever. Kevin
Speaker 1: hard is better than that. I don't know if I
Speaker 1: agree with Kevin Hardby like he's better than that. He's not.
Speaker 1: He ain't fucking I mean as far as film film funny,
Speaker 1: that's a different funny. It's a different script. It's a
Speaker 1: different world. Like, that's a different thing. You know, if
Speaker 1: I would say, Kevin Hart, what is my favorite Kevin hartbid? Um?
Speaker 1: You know what? The what was the thing? The Ostrich?
Speaker 1: The Ostrich bid is fucking funny? Is the Ostris been funny?
Speaker 1: You got? Like, honestly, I don't even remember any individual
Speaker 1: bid he's ever done. God damn man Like, so just
Speaker 1: I mean, give me a synopsis of it. Okay, okay,
Speaker 1: you know what I get it. I mean, he's he's
Speaker 1: the only like Kevin. I like Kevin is not a
Speaker 1: bit I like Kevin Harts the film he does. So
Speaker 1: you're saying ship is really all marketing. I'm not saying
Speaker 1: it's all marketing. So there is talent, as far as
Speaker 1: it's all performance and the personality is marketable. It's all
Speaker 1: personality and it's all marketing that person So you're saying
Speaker 1: the gift is his delivery, not necessarily the continency for sure,
Speaker 1: but the marketing, like your personality, like cat is is
Speaker 1: it's just sun Yeah. But he's just generally a much
Speaker 1: funny your human being. But he's not. He's not marketable.
Speaker 1: He's not large scale marketable scale matters like is my
Speaker 1: mom gonna go buy PEPs it because Cat Williams popped
Speaker 1: on the screen and says so no. But if Kevin
Speaker 1: Hart says he is thirsty and had a long day,
Speaker 1: she's buying a pepper? Why is that? Though? What? What
Speaker 1: is it? What would it be about Kevin Hart? Excuse me?
Speaker 1: What would it be about? Cat? And I? Actually no,
Speaker 1: Cat like well like Cat is the night like a
Speaker 1: few He is the nicest comedian I ever met. In
Speaker 1: my hate the image people have of Cat Williams bro
Speaker 1: when I tell you he is one of the bro.
Speaker 1: He came to my studio right, Me and Tommy got
Speaker 1: the studio signal hill right. He's like, yeah, I'm gonna
Speaker 1: come funk with you. I was like, for sure, because
Speaker 1: I'm aout to lat Like I'm gonna come. We're gonna
Speaker 1: do two songs. It's like all right, for sure? So
Speaker 1: I texted the address. He pulled up. He got about
Speaker 1: seven bras with him. Right. This is before I finished
Speaker 1: the Blue room, the second room. He set up a
Speaker 1: bar in the blue room had the girl's servant drinks.
Speaker 1: He's rapping it. We're chopping it up. He just giving
Speaker 1: me game when I kill you. He is the most
Speaker 1: pleasant human being you can meet, as far as just
Speaker 1: a great guy. To be that successful, even at that
Speaker 1: time it was crazy and it's just this ridiculous thing.
Speaker 1: Even when I saw him going to a war stow,
Speaker 1: he said, gee, what's up, man, You're good. I'm good,
Speaker 1: because for sure, Man, let me like. He is just
Speaker 1: an awesome guy. But the narrative on him is so
Speaker 1: fucked up. The marketing on Cat as a person is horrible.
Speaker 1: It is so not fitting to how wonderful of a
Speaker 1: fucking guy he is. And some of that is on Cat.
Speaker 1: And like I'll tell you, I got my my cast
Speaker 1: story is different. The night that he and Sugar we're
Speaker 1: going to the comedy store and there was this thing
Speaker 1: with TMZ and all the police showed up and shut
Speaker 1: Sunset down and someone pulled a gun on TMZ. Well,
Speaker 1: probably Cat, but I'm in the green room backstage afterwards.
Speaker 1: This Cat is freeway ric. It's like Red Grant. It's me.
Speaker 1: It's this girl who lived in his apartment building that
Speaker 1: I was doing leasing sales at who wanted to try
Speaker 1: to see some entertainment ship, try to whatever because she
Speaker 1: was graduate USC and stuff and like two other girls
Speaker 1: like whatever. Cat was like, you know how a freeway.
Speaker 1: Rick doesn't have a facial expression. I've seen him ten times.
Speaker 1: Cat was on another level talking about some ship and
Speaker 1: whatever else to the point where like Rick is looking
Speaker 1: across the room like with his first I ever seen
Speaker 1: the facial expression. It was the can somebody get this man?
Speaker 1: And then everybody leaves the room and I'm near with
Speaker 1: this girl who I wasn't trying to funk her nothing
Speaker 1: like I didn't give nothing about this woman and he
Speaker 1: but Cat sees me sitting next to her, and he's
Speaker 1: so fucking nice. He goes out, gets a bottle of champagne,
Speaker 1: comes back and pours us drinks and asks if I
Speaker 1: need anything. M He wouldn't have known me if he
Speaker 1: ran me over in the driveway on his way out.
Speaker 1: I just people saying Cat, I have never unless he's
Speaker 1: like another person, because I think Cat is a kind
Speaker 1: of person that you can't do things too, because he's
Speaker 1: gonna stand up for herself, and I think sometimes we
Speaker 1: get the story of him standing up for herself I
Speaker 1: think that's the marketing. We're giddy, Oh Cat did this?
Speaker 1: What did you do the Cat? Because that became my
Speaker 1: question for everybody, Oh man, Cat do this? What did
Speaker 1: they do to Cat? Once I started finding out what
Speaker 1: they did, I think he did half of the ship
Speaker 1: that I would have did. Well, let's look at Cat like,
Speaker 1: because I can relate to Cat in this regard. I
Speaker 1: heard like through like, I used to run around with
Speaker 1: Red Grand a lot. He used to work with him,
Speaker 1: and they're all cool people. But Cat's a small guy,
Speaker 1: so he's kind of like everything about it. It's like
Speaker 1: when I go to the nightclub, if I'm not with
Speaker 1: all my friends, Oh that's that white dude. He knows
Speaker 1: such and such. He's talked to us and girls. People come.
Speaker 1: Cat is targeted, so they try to punk him at
Speaker 1: every chance and every time he stands up. That's what
Speaker 1: we see on the news. Yeah, okay, so but that's
Speaker 1: my point back to marketing, right, it becomes that same
Speaker 1: conversation where but let me tell you the thing about
Speaker 1: real niggas, like he needs Cat vers Kevin. Kevin is
Speaker 1: great at portraying himself as the victim for the for
Speaker 1: the camera, Cat doesn't do that. Yeah, well you know
Speaker 1: what it is, Kat, Kevin and Lebron are the same
Speaker 1: kind of people, right, They're busy trying to control the narrative.
Speaker 1: A person like me and Cat are the same, very
Speaker 1: very good We're not trying to control the narratives. Like
Speaker 1: as much as I give a funk about what you
Speaker 1: think about me, I don't give a funk that I
Speaker 1: give a funk about what you think of me. And
Speaker 1: I think that's where a nigger like me, a cat
Speaker 1: was cool, like he could tell like I just didn't
Speaker 1: give a funk. And it was like the girl that
Speaker 1: came here that day, right, she lied to somebody and
Speaker 1: said I hit women. She was here today, No, that
Speaker 1: was here a couple of weeks ago, years ago. Remember
Speaker 1: I wasn't here that day, Yes she was. Yeah, I
Speaker 1: was confused, Yeah yeah, yeah. So somebody asked me how
Speaker 1: did I feel about it? And I'm like, man, this crip.
Speaker 1: I don't give a fucking bitches think I hit bitches.
Speaker 1: I'm not in the business of trying to show people.
Speaker 1: I'm not trying to present myself as a good human being.
Speaker 1: I'm too busy being a good human being to worry
Speaker 1: about if you think I'm good, and that's a hard
Speaker 1: thing for people to swallow. I'm not trying to staying
Speaker 1: lying around you. What's like, what are you gonna do?
Speaker 1: You know what I'm saying, that's really my attitude. Like,
Speaker 1: my marketing has been off so bad for years that
Speaker 1: as I started to read, you know, as I started
Speaker 1: to finally align it up, you know, around two thousand
Speaker 1: nineteen two problems done. Since then, like I've been aligning
Speaker 1: it and and and putting it in order, you could
Speaker 1: see the tyrant two people that I am. It's starting
Speaker 1: to match up to where you know, King might think
Speaker 1: I'm just like this fucked up person, but at least
Speaker 1: everybody else thinks so too. You know, it's nobody. Yeah, yeah,
Speaker 1: it's no, it's nobody. It's no confusion now. Um, But
Speaker 1: I don't also spend time worrying about what King thinks
Speaker 1: of me. I'm his boy, I got your back, I
Speaker 1: got your best entriest at heart. I'm not trying to
Speaker 1: convince you. I'm not trying to market myself as your friend.
Speaker 1: I'm too busy being your friend in with this podcast.
Speaker 1: I'm not trying to convince you that we can be successful.
Speaker 1: I'm too busy trying to figure out how to be successful.
Speaker 1: I'm using the energy of my verbs differently like I'm
Speaker 1: I'm I'm putting the energy that I use to to
Speaker 1: to bring verbs to life differently. I'm not trying to
Speaker 1: convince King that I'm his partner. I'm being a good partner.
Speaker 1: So that's the point where you're not worried about marketing right,
Speaker 1: But you gotta also do it in front of everybody
Speaker 1: and not give a funk. So if I make a
Speaker 1: song right and people don't like the song, that's your fault.
Speaker 1: I'm not trying to convince you to like the song.
Speaker 1: Fuck you. That's my marketing. My marketing is every bit
Speaker 1: of This is what I realized about the appeal in
Speaker 1: the marketing power of gangster rapping. Gangster rap because is
Speaker 1: the greatest thing every vented. Because gangster rappers all about attitude.
Speaker 1: As long as you got an attitude to chip on
Speaker 1: your shoulder, you'll be fine in this motherfucker. The first
Speaker 1: day you lose your thorns as a rose, you're worthless.
Speaker 1: You're worthless. So being a gangster rapper, my job is
Speaker 1: to be able to creatively talk about crimes. Yeah right
Speaker 1: now gangster rapping still because everybody's rapping about the same crime.
Speaker 1: I'll murder you. I'll murder you. It's the only crime.
Speaker 1: You compare that to ice cubes crimes. Ice kill was
Speaker 1: talking about burning up Korean people's stores, jumping on jewels,
Speaker 1: anybody he felt was a threat to the to his
Speaker 1: status Q as the black man in the black community,
Speaker 1: he had no problem talking about committing crimes. He was
Speaker 1: the most colorful crime creator, the most colorful crime creator
Speaker 1: in are John right and and so when Dre and
Speaker 1: Snoop came about and they were talking about remember snooping
Speaker 1: them talking about making me and stuff, they dick and
Speaker 1: Snoop was like he was protected by niggas with big Dick.
Speaker 1: I don't know, what is it about the nineties where
Speaker 1: these niggas was like super duper saying a lot of
Speaker 1: gay ship dubb and it was talking about people cold
Speaker 1: hankers till you love me. What is it about the
Speaker 1: nineties to wear these niggas was just like super love
Speaker 1: with the thought of doing sexual ship to men. It
Speaker 1: was just quite weird. But maybe it's prints it came from,
Speaker 1: you know, I don't know, but she was like on
Speaker 1: the regional level. To me, I think that, and I'm
Speaker 1: extraordinarily a Bias is one of my top two or
Speaker 1: three favorite rappers of all time. But like they were
Speaker 1: not there. There was like the pimp fad phase of
Speaker 1: hip hop for a few years, you know, all that
Speaker 1: ship and it wasn't anything worth a damn. But like
Speaker 1: sugar Free was calmed down and really talking about really
Speaker 1: living that life and really talking about them cries and
Speaker 1: really taking those and I think that's the different That's
Speaker 1: the cornerstone of gangster rap. So a gangster, right is
Speaker 1: somebody willing or that commits crimes to advance their agendists
Speaker 1: Like how like this as a guy, as a rapper,
Speaker 1: as or whatever what was the name of a song,
Speaker 1: And I really like, I'm not trying to ship. It
Speaker 1: just happens to be an example for this one particular song,
Speaker 1: the song with like the steel drums and fifty did
Speaker 1: with Snoop about Peppina. Okay, how fucking far is that
Speaker 1: from a sugar Free track. It's a light year away.
Speaker 1: It's just other than the same letter P existing in
Speaker 1: a song. It's not even the same crime. It's definitely
Speaker 1: not detailed as well. But but to get back to
Speaker 1: the point, King, That's what I'm saying though, because that's
Speaker 1: what I'm saying, Pete, Like gangster rap is about crime. Now,
Speaker 1: can you make the crime desirable enough for people to
Speaker 1: get behind you and root for you to get away
Speaker 1: with committing it? Question? That's the trick. Do you think
Speaker 1: that like it took me? I was probably an early
Speaker 1: teenager when I first really heard a lot of ship
Speaker 1: of UM sorry DJ Quicks music, like to really sit
Speaker 1: down and listen to it. I didn't know what a
Speaker 1: lot of this ship was that he was talking about
Speaker 1: until I was until I had really lived in l
Speaker 1: A and being around and really entrenched in parts of
Speaker 1: Los Angeles where I can understand what he's talking about.
Speaker 1: The trees and ship. I don't know what his ship was,
Speaker 1: super duper. It was very very consific. Yeah, versus like
Speaker 1: you listen to let me ride, want to seven around
Speaker 1: and get kindle very frank. I always say that UM
Speaker 1: with Dre and them and and if Snoop was able
Speaker 1: to do with West Coast gangster Rap, there's a lot
Speaker 1: to do with what Michael Jackson was able to do
Speaker 1: with you know, R and b or whatever. Yeah, where
Speaker 1: it's like you're able to convey it in a much
Speaker 1: easier and digestible thing. You know. They called Michael Jackson
Speaker 1: the king of pop. Prior to him, the music was
Speaker 1: not pop. No, pop was not what he was making. No, no,
Speaker 1: he just got really popular. Okay, So back to the
Speaker 1: point I'm glad I'm saying, so marketing again, right, becomes
Speaker 1: that so if you understand, most people don't do the
Speaker 1: work to understand. So they're just hiring somebody and they're like, Okay,
Speaker 1: I just lack exposure. No, you don't lack exposure. You
Speaker 1: lacked an act. That's ego, but who don't have it
Speaker 1: in it? I'm so great. If more people just heard me,
Speaker 1: they'd appreciate it. Was. It was a young dude on
Speaker 1: Me and head Me and DJ head Live. I heard that,
Speaker 1: Yeah better than Snoop. I'm better than Snoop to pocket
Speaker 1: and and and he was like, yeah, well y'all got me.
Speaker 1: Don't hear something? Now y'all heard my song? So I
Speaker 1: want anyone? I'm like, yeah, that's not marketing, bro, that
Speaker 1: that's not really a good storyline, Like you just become
Speaker 1: the guy whose music who said that music is, but
Speaker 1: everybody who heard the song wasn't particularly infastuated with it.
Speaker 1: And I understand. It seems so simple because you're looking
Speaker 1: at the way the little satan little boy with the
Speaker 1: rainbow here is moving. So you're like, well, whatever it takes.
Speaker 1: And I'm like, he's probably the worst example that. That's
Speaker 1: the scary thing in marketing, man, where you I'm starting
Speaker 1: to realize people will do anything, and it's like, I'm
Speaker 1: starting to think some men are getting slept, but like
Speaker 1: some men is taking dick to get in on this business.
Speaker 1: Like you heard those stories, You're starting to think that
Speaker 1: I did not believe that forever about that in the nineties,
Speaker 1: I did not say the niggas. Hey, I thought you
Speaker 1: said that he was doing that to night He's talking
Speaker 1: all that gay ship, doing that co hangers and ship