WEBVTT - Bloomberg Businessweek Weekend-February 12, 2021

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<v Speaker 1>This is Bloomberg Business Week with Carol Messer and Bloomberg

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<v Speaker 1>Quick Takes. Tim Stinovan from Bloomberg Radio. Hi'm Carol Messer

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<v Speaker 1>and I'm Tim Stenovk of Bloomberg Quick Take. Welcome to

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<v Speaker 1>the weekend edition of Bloomberg Business Week, Week forty eight.

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<v Speaker 1>Working from homest but who's counting, Carol for so many

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<v Speaker 1>I guess apparently I am. We were at Bloomberg headquarters

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<v Speaker 1>in New York City, and man, it was a week

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<v Speaker 1>tim where there were so many cryptocurrency headlines. This week

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<v Speaker 1>we're going to talk about that and what's going on

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<v Speaker 1>with bitcoin and all of those cryptocurrencies with former f

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<v Speaker 1>d i C chair Sheila Bear. And we're also talking toys.

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<v Speaker 1>Looking forward to hearing about how Mattel is creating more

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<v Speaker 1>culturally relevant toys and also just what a good year

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<v Speaker 1>was for the company. Yeah, big time. Also, so many

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<v Speaker 1>of us can't wait to get on a plane again.

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<v Speaker 1>I cannot wait for work for fun, We've got the

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<v Speaker 1>outlook for travel. I mean, I'm excited to go somewhere.

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<v Speaker 1>I don't really want to sit on a plane again. No,

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<v Speaker 1>I don't miss being in airports. I don't miss being

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<v Speaker 1>on airplanes, but I miss going places airports, walking around.

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<v Speaker 1>We're gonna hear from the CEO of Trovago all of

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<v Speaker 1>that to come. We begin, though, with an interesting interview

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<v Speaker 1>this week and Tim, it's around COVID. It's one company

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<v Speaker 1>that actually made some news this week. We're talking about

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<v Speaker 1>Tonics Pharmaceuticals share surging this week and really this year.

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<v Speaker 1>You might recall the stock was the target of day

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<v Speaker 1>traders last month, touting the company on message boards for

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<v Speaker 1>no apparent reason, as Bloomberg reported, Well, this week the

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<v Speaker 1>stock shooting up on news that it's developing a COVID

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<v Speaker 1>nineteen antibody skin test. Yeah, it really caught investors attention.

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<v Speaker 1>This was a really interesting interview. We both really liked it. Tonics,

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<v Speaker 1>by the way, also working on a COVID vaccine, and

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<v Speaker 1>that's where we started the interview. We're developing a vaccine

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<v Speaker 1>primarily that stimulates T cell immunity. It's based on a

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<v Speaker 1>live viral factor that's called Horsebox, and it's a one

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<v Speaker 1>shot vaccine that we believe from historical parallels, could provide

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<v Speaker 1>decades of protection. We have monkey data supporting the vaccine,

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<v Speaker 1>so we were very happy when we in ounced that

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<v Speaker 1>we're developing a skin test that will measure T sell

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<v Speaker 1>immunity to COVID, and we think that this is important

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<v Speaker 1>because there are two arms of the immune system, antibodies

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<v Speaker 1>and T cells. Antibodies are transient. They can be measured

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<v Speaker 1>for maybe three or six months. The T cells last

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<v Speaker 1>for years or decades, So we think it will be

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<v Speaker 1>very important to figure out how many people have T

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<v Speaker 1>cell immunity instead of just the antibody test. How long

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<v Speaker 1>do you think that will stick or I mean, how

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<v Speaker 1>long do you think we will have to know this?

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<v Speaker 1>I mean I'm thinking about this in the context of

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<v Speaker 1>right us being on the other side of this pandemic

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<v Speaker 1>at some point, But how many more years do you

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<v Speaker 1>envision us actually needing to get tested for immunity. Well, unfortunately,

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<v Speaker 1>I think that COVID is here to stay. I think

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<v Speaker 1>it's the majority opinion of people that have experts that

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<v Speaker 1>COVID will become endemic after Okay, I just want to

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<v Speaker 1>make sure I understand this here to stay. We've only

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<v Speaker 1>eradicated one one thing, and that is smallpox in around

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<v Speaker 1>the world. Smallpox, we were very fortunate was eradicated because

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<v Speaker 1>it was extremely deadly thirty of infected people died. But

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<v Speaker 1>part of the success of smallpox eradication was the vaccine

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<v Speaker 1>that was used. And the other part of the success

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<v Speaker 1>with smallpox vaccination was that there were no animal reservoirs,

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<v Speaker 1>And by animal reservoirs, I mean that no other non

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<v Speaker 1>human animals got infected with it. With covid, we already

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<v Speaker 1>know that's not the case. Manx, hamsters, tigers, a variety

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<v Speaker 1>of different animals get so it's very unfortunately unlikely that

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<v Speaker 1>this might be eradicated. So I think that the solution

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<v Speaker 1>long term will be childhood immunization in the same way

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<v Speaker 1>that we immunize for MMR measos moms and rebella. We

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<v Speaker 1>probably will go to a system of immunizing children, and

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<v Speaker 1>that's why we think of vaccine like ours, a live

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<v Speaker 1>replicating vaccine which can provide years and decades of protection,

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<v Speaker 1>is the best solution for that post pandemic covid problem. UM.

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<v Speaker 1>But it wouldn't be infants, because a lot of viral

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<v Speaker 1>vaccine is for UM. You know, in the case of smallpox,

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<v Speaker 1>it was administered to children about five years old or so,

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<v Speaker 1>but not not for infants. But yes, I think that

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<v Speaker 1>that would be the plan. But clearly, first we have

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<v Speaker 1>to get out of the pandemic. And for this, I

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<v Speaker 1>think we're all extremely grateful to people who have quickly

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<v Speaker 1>developed these vaccines, the MR and A vaccines and maybe

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<v Speaker 1>now these at A valuous vaccines. Uh. They definitely have

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<v Speaker 1>an incredibly important role and I can't wait to get mine.

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<v Speaker 1>So you know, first we have to put out this

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<v Speaker 1>fire and then we can go to more durable solutions.

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<v Speaker 1>So and forgive me, I just want to go back

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<v Speaker 1>to because I know and just reading in before you

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<v Speaker 1>are coming on, and I know you are working on

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<v Speaker 1>the vaccine, But what about this skin test, because it

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<v Speaker 1>does seem like investors are very enthusiastic. Are they wrong

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<v Speaker 1>to be so enthusiastic about that and not focus on

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<v Speaker 1>the vaccine instead? The skin tests is very important. I

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<v Speaker 1>was mentioning the vaccine because it tells a little bit

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<v Speaker 1>of this story about how we got to the skin test.

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<v Speaker 1>But the skin test is very important because we really

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<v Speaker 1>don't know how many people have immunity and we can't

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<v Speaker 1>measure it. So there are many cases, for example, where

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<v Speaker 1>there's a husband or wife and one of the spouse

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<v Speaker 1>who gets infected the other cares for them, but for example,

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<v Speaker 1>the caregiver frequently doesn't get sick, doesn't develop antibodies, etcetera.

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<v Speaker 1>We believe that a number of these cases actually T

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<v Speaker 1>cell immunity develops without antibodies. There it's now known by

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<v Speaker 1>much more complicated laboratory techniques that T cell immunity is

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<v Speaker 1>protective of developing serious disease. So we just think this

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<v Speaker 1>skin test is important, and we think the excitement is

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<v Speaker 1>justified because we would really get a better handle on

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<v Speaker 1>how much T cell immunity is in the population. We're

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<v Speaker 1>going to be in human trials with both of them,

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<v Speaker 1>we believe this year. But I think in terms of,

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<v Speaker 1>you know, getting out beyond trials hopefully, Tim's got to say,

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<v Speaker 1>it feels like a long time away, at least right now,

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<v Speaker 1>and it is. They're also a reminder that we're gonna

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<v Speaker 1>ultimately need multiple vaccines to get ahead of all of this.

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<v Speaker 1>That was Tonics Pharmaceuticals co founder, CEO and chairman Dr

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<v Speaker 1>Seth Ledderman. Coming up. Also in the news this week,

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<v Speaker 1>Coco Bitcoin. We check in with a former banking regulator

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<v Speaker 1>who's not a fan. You're listening to Bloomberg Business Week

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<v Speaker 1>this is Bloomberg. This is Bloomberg Business Week with Carol

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<v Speaker 1>Masser and Bloomberg Quick Takes. Tim Stillavan from Bloomberg Radio.

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<v Speaker 1>Another big story this week bitcoin and cryptocurrencies. Bitcoin jumping

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<v Speaker 1>to a record high after a MasterCard and Make of

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<v Speaker 1>New York mill and moved to make it easier for

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<v Speaker 1>customers to use cryptocurrencies. Felt like the global corporate community,

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<v Speaker 1>Tim was all of a sudden weighing in on bitcoin

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<v Speaker 1>and cryptocurrencies. Yeah, did it really felt like Monday morning

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<v Speaker 1>was a turning point. It's when we learned from a

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<v Speaker 1>Tesla regulatory filing that the company would hold one point

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<v Speaker 1>five billion dollars of the cryptocurrency on its balance sheet.

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<v Speaker 1>Also in crypto news, Elon Musk saying that he quote

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<v Speaker 1>bought some doge coin for lile x. That's his son,

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<v Speaker 1>right it is? And I gotta say to the water

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<v Speaker 1>Bloomberg Galaxy Crypto index touching a record as well. Everyone

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<v Speaker 1>everyone talking about crypto this week, although Tim, I kind

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<v Speaker 1>of say not everybody is a fan. Yeah. Bank of

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<v Speaker 1>Canada said that cryptocurrency boom is speculative mania. And Carol,

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<v Speaker 1>you caught up with Sheila Bear, former head of the

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<v Speaker 1>fdi see, who was there during the two thousand eight

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<v Speaker 1>Finefel crisis along with Bloomberg News Wall Street recorder Shanali

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<v Speaker 1>boss Sheilabert doesn't see bitcoin replacing the dollar at least

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<v Speaker 1>anytime soon. First, let me say I'm expressing my individual views.

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<v Speaker 1>I'm not speaking for any any companies have affiliated with

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<v Speaker 1>and uh, you know, I think, Look, I don't I

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<v Speaker 1>don't give a financial advice. I can tell you my

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<v Speaker 1>personal uh bilosophy on this is that you know, stay

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<v Speaker 1>away from it. It's it's volatile. Uh, it's a nose

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<v Speaker 1>lead levels. Now we don't know how sustainable that is. Uh.

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<v Speaker 1>You know, if if you're a very wealthy person with

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<v Speaker 1>some some money to risk, fine, But now I don't

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<v Speaker 1>have a lot of confidence in it. I mean the

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<v Speaker 1>problem bitcoin is it is so volatile, right, So it's

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<v Speaker 1>original promises a as a method of payment. Really it's

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<v Speaker 1>volatility gets in the way of its usefulness as a

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<v Speaker 1>method of payment. I mean there's some if you're if

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<v Speaker 1>you're buying a very expensive car, maybe you know, I

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<v Speaker 1>guess that's the idea of test lab. But I'm skeptical.

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<v Speaker 1>I've always been more interest to the technology that underpins

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<v Speaker 1>bitcoint as opposed to the bitcoin itself. I think blockchain

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<v Speaker 1>distributed ledger technology has a whole host of use cases

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<v Speaker 1>that can make our financial system much more inclusive, much

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<v Speaker 1>more efficient, um well less costly. Uh. And so that's

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<v Speaker 1>that's where I think people should be focusing in terms

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<v Speaker 1>of finding real value about that for a second, more specifically,

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<v Speaker 1>I was very surprised to hear you say that about bitcoin,

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<v Speaker 1>because I have heard you talk about how digital currency

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<v Speaker 1>could have done more during this pandemic to get money

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<v Speaker 1>to people who needed it. How far the way do

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<v Speaker 1>you think our financial system is from that? Actually that

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<v Speaker 1>sort of thing actually happening, right, So I was speaking. So,

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<v Speaker 1>there are lots of different cryptocurrencies. Bitcoin is the granddaddy

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<v Speaker 1>of them all. Uh. It's a lot of hype around

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<v Speaker 1>a lot of nostalgia, a lot of romance around it.

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<v Speaker 1>But when I spoke of I was talking about stable coins.

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<v Speaker 1>There are a cryptocurrency that is that is tied to

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<v Speaker 1>the dollar. Disclosure. I'm on the board of a company

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<v Speaker 1>that that offers a stable coin that that is like that.

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<v Speaker 1>It's a dollar for dollar collateralized. You give a dollar

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<v Speaker 1>to the company, it goes into an f d I

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<v Speaker 1>c ensured bank account or a short term treasury. You're

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<v Speaker 1>issued a dollar of cryptocurrency representing that that maintains stable

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<v Speaker 1>value because it's fully collateralized and tethered to the fiat

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<v Speaker 1>currency of the US dollar. So if those and there

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<v Speaker 1>are other companies that offer there, there's a possibility that

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<v Speaker 1>fed through a central bank digital COURTNESY could digitize a

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<v Speaker 1>dollar as well. But that's what I was talking about,

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<v Speaker 1>not using bitcoin, but using a crypto version of the

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<v Speaker 1>dollar tethered to the dollar so maintain stable value. That's

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<v Speaker 1>interesting because there's a ton of people out there who

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<v Speaker 1>invest in bitcoin that don't believe in the dollar, that

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<v Speaker 1>don't believe in the current financial system as we have it.

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<v Speaker 1>What would you say to those people? Well, I would

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<v Speaker 1>say I believes in the dollar a lot more than

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<v Speaker 1>I believe in bigcoin and holding value. Uh you know,

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<v Speaker 1>look I I people would know me. Know. I've been

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<v Speaker 1>a critic of the highly aggressive monetary policies we have.

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<v Speaker 1>We have pursuits as a great financial crisis. Uh, it's

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<v Speaker 1>not manifests itself an inflation. We've got an asset inflation.

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<v Speaker 1>It's got some very other unpleasant side effects in terms

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<v Speaker 1>of the build up of leverage, uh, inflated financial asset values.

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<v Speaker 1>So I you know, I'm not in love with the

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<v Speaker 1>with the monastery highlight commodated monetary policies we have pursued.

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<v Speaker 1>But even given that, Yeah, now I would, I would

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<v Speaker 1>have a lot more confidence Santigolo than I would in

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<v Speaker 1>big coin. Again, it's speculative, it is volatile. Uh, understand it,

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<v Speaker 1>don't you know, buy it unless you can, you know,

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<v Speaker 1>withstand significant losses because it goes up. But it goes

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<v Speaker 1>down to what about other countries? Right? We know China's

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<v Speaker 1>racing to do a digital currency. If the US doesn't

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<v Speaker 1>catch up, what's at risk for US here? Well, that's

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<v Speaker 1>a good point. And again, the China's central bank currency

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<v Speaker 1>is tied to the r m B. It's tied to

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<v Speaker 1>their own fiat currency, so they're or not. They're not

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<v Speaker 1>using bitcoin to do this, They're using a cryptographic version

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<v Speaker 1>of their own. There are the R and B. So yeah,

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<v Speaker 1>and I think most observers think that part of the well,

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<v Speaker 1>there's some privacy issues around the China's use of cryptocurrency,

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<v Speaker 1>because you can so the goodness and the badness. You

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<v Speaker 1>can really you've got a you know, a very clean

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<v Speaker 1>trail of transactions. So there's privacy issues around that that

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<v Speaker 1>may be good if for law enforcement purposes, it may

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<v Speaker 1>be bad for privacy, but but also yeah, I think

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<v Speaker 1>a lot of observers think China wants to become the

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<v Speaker 1>reserve currency, eventually the world's reserve currency. And if you have,

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<v Speaker 1>if you have, if you have digitized your own fiat currency,

0:12:45.480 --> 0:12:48.439
<v Speaker 1>going into these developing countries where they're already heavily involved,

0:12:48.440 --> 0:12:50.959
<v Speaker 1>they have unstable currencies, it's very easy to get those

0:12:50.960 --> 0:12:54.240
<v Speaker 1>countries to adopt the digital version of your own fiat currency.

0:12:54.520 --> 0:12:56.640
<v Speaker 1>Something we wanted to ask you about Chila is we

0:12:56.720 --> 0:13:00.000
<v Speaker 1>heard from FED Chief J. Powell. He said, workers, small,

0:13:00.000 --> 0:13:03.240
<v Speaker 1>all businesses, they still need continued support. You have been

0:13:03.320 --> 0:13:06.240
<v Speaker 1>very vocal about wealth inequality and the need for many

0:13:06.320 --> 0:13:09.880
<v Speaker 1>US families to build financial security. Um, what do we

0:13:09.920 --> 0:13:12.720
<v Speaker 1>need to make sure with this latest COVID relief package?

0:13:14.320 --> 0:13:16.840
<v Speaker 1>All right, Well, I think it's it's right to focus

0:13:16.920 --> 0:13:20.199
<v Speaker 1>on household payments, and people of good will can say

0:13:20.280 --> 0:13:23.320
<v Speaker 1>it was a fifty thousand, seventy five thousand, uh, but

0:13:23.520 --> 0:13:26.960
<v Speaker 1>I think they need to be sizeable payments and that

0:13:27.040 --> 0:13:29.600
<v Speaker 1>needs you know they're using fiscal policy. Who can get

0:13:29.600 --> 0:13:33.240
<v Speaker 1>the money directly into into household budgets where it can

0:13:33.280 --> 0:13:35.000
<v Speaker 1>be saved, It could be used to pay down debt,

0:13:35.080 --> 0:13:37.440
<v Speaker 1>or could be used to spent. Any of those are

0:13:37.480 --> 0:13:41.760
<v Speaker 1>good uses of money. UM. You know, the wealth inequality

0:13:42.240 --> 0:13:45.160
<v Speaker 1>since the Great Financial Crisis really has gotten much much worse.

0:13:46.040 --> 0:13:49.840
<v Speaker 1>Low bit of income of families UM have been saving more,

0:13:50.040 --> 0:13:52.839
<v Speaker 1>but there's still their ability to build wealth has paid

0:13:52.840 --> 0:13:55.640
<v Speaker 1>in comparison to the three top issial on the society

0:13:55.640 --> 0:13:59.240
<v Speaker 1>which has benefited so highly from the monetary policy we're

0:13:59.240 --> 0:14:02.959
<v Speaker 1>talking about earlier and inflating financial last note, so they

0:14:02.960 --> 0:14:06.120
<v Speaker 1>need more financial security. So if the money saved, that's

0:14:06.120 --> 0:14:08.600
<v Speaker 1>a good thing too. If it gives them more financial security,

0:14:08.679 --> 0:14:11.680
<v Speaker 1>they spend it. That helps the economy. So I think

0:14:11.720 --> 0:14:14.280
<v Speaker 1>that should first and form must be the top priority.

0:14:14.440 --> 0:14:19.880
<v Speaker 1>Continued supplemental unemployment benefits again, a direct household support is important. UM.

0:14:20.280 --> 0:14:23.560
<v Speaker 1>I think the uh those are how I prioritize it.

0:14:23.720 --> 0:14:26.960
<v Speaker 1>There's controversy around to help state local governments. We have

0:14:27.080 --> 0:14:29.480
<v Speaker 1>definitely seen that to be the case. That was former

0:14:29.560 --> 0:14:31.440
<v Speaker 1>head of the fdi C. She lived there along with

0:14:31.520 --> 0:14:34.880
<v Speaker 1>Bloomberg News Wall Street reporter Shinali Bassik. The full conversation

0:14:34.880 --> 0:14:37.320
<v Speaker 1>can be found on our podcast feed at Bloomberg dot com.

0:14:37.600 --> 0:14:41.000
<v Speaker 1>She'll addressed the responsibility that banks have to minority communities.

0:14:41.240 --> 0:14:43.840
<v Speaker 1>Next hour, we'll hear more about that with the founder

0:14:43.880 --> 0:14:46.120
<v Speaker 1>and CEO of Runway, which is looking to close the

0:14:46.160 --> 0:14:48.760
<v Speaker 1>racial wealth gap for good, and Tim speaking of race

0:14:48.800 --> 0:14:52.800
<v Speaker 1>and culture still ahead in roads towards inclusivity. We're going

0:14:52.840 --> 0:14:55.400
<v Speaker 1>to check in with the Mattel's CEO on creating culturally

0:14:55.440 --> 0:14:58.040
<v Speaker 1>relevant toys. That and an update on the company's strong,

0:14:58.160 --> 0:15:04.160
<v Speaker 1>really strong fourth Warner is Bloomberg. This is Bloomberg Business

0:15:04.200 --> 0:15:07.960
<v Speaker 1>Week with Carol Masser and Bloomberg Quick Takes Tim Steinovy

0:15:08.360 --> 0:15:12.000
<v Speaker 1>from Bloomberg Radio. So, Tim, quarterly earning season in the US, Yeah,

0:15:12.000 --> 0:15:14.200
<v Speaker 1>it's largely over. We still heard though, from some well

0:15:14.240 --> 0:15:17.440
<v Speaker 1>known companies and big brands throughout the week. One in particular,

0:15:17.440 --> 0:15:20.560
<v Speaker 1>Mattel they had a really, really strong fourth quarter. Yeah.

0:15:20.600 --> 0:15:23.280
<v Speaker 1>You know, we hear a lot about trends during the pandemic,

0:15:23.320 --> 0:15:25.280
<v Speaker 1>but nothing more puts a smile on my face than

0:15:25.320 --> 0:15:28.080
<v Speaker 1>the image of grandparents and parents buying their kids toys

0:15:28.160 --> 0:15:30.840
<v Speaker 1>because they're they're stuck inside and they want their kids

0:15:30.840 --> 0:15:32.320
<v Speaker 1>to be able to do stuff. That was kind of

0:15:32.320 --> 0:15:36.520
<v Speaker 1>an interesting storyline at Yeah, exactly and the toymaker specifically

0:15:36.520 --> 0:15:39.640
<v Speaker 1>Mattel surpassing Alice estimates during that fourth quarter, they had

0:15:39.680 --> 0:15:43.520
<v Speaker 1>its best performance in years. Listen, e commerce was up,

0:15:43.600 --> 0:15:46.440
<v Speaker 1>dolls and more really leading the way at the company. Well, Carol,

0:15:46.480 --> 0:15:49.080
<v Speaker 1>you caught up with Mattel chairman and CEO E Non Cries.

0:15:49.240 --> 0:15:50.760
<v Speaker 1>That's right, and we kicked it off with talking about

0:15:50.800 --> 0:15:54.000
<v Speaker 1>the company's performance. This was an exceptional quarter for Mattel

0:15:54.560 --> 0:15:58.240
<v Speaker 1>without best performance and years, really driven by strong consumer

0:15:58.320 --> 0:16:01.640
<v Speaker 1>demands and another mile stool year for the company. For

0:16:02.080 --> 0:16:05.160
<v Speaker 1>the second quarter in a row, we achieved double digit

0:16:05.200 --> 0:16:08.760
<v Speaker 1>sales growth, outpaced the industry, and gained share on a

0:16:08.760 --> 0:16:12.920
<v Speaker 1>global basis. You know, our results really exceeded expectation on

0:16:12.920 --> 0:16:15.880
<v Speaker 1>on pretty much across the board, with the highest fourth

0:16:15.960 --> 0:16:19.680
<v Speaker 1>quarter growth in fifteen years and a significant increase in

0:16:19.720 --> 0:16:22.960
<v Speaker 1>profitability with fullier operating income that was twoing a half

0:16:23.400 --> 0:16:27.960
<v Speaker 1>times higher than last year. But this is not just

0:16:28.080 --> 0:16:31.400
<v Speaker 1>about the quarter or the year. It's about a multi

0:16:31.480 --> 0:16:35.640
<v Speaker 1>year ten around that is tracking very well, which puts

0:16:35.720 --> 0:16:38.720
<v Speaker 1>us in a strong position to continue to increase profitability

0:16:39.200 --> 0:16:43.720
<v Speaker 1>and accelerate growth in one and beyond. You know, talk

0:16:43.760 --> 0:16:45.720
<v Speaker 1>to us about that because you know, reading through some

0:16:45.760 --> 0:16:49.560
<v Speaker 1>of the research and uh, there are you know folks saying, well, listen,

0:16:49.600 --> 0:16:52.680
<v Speaker 1>it's really because of the pandemic. Families our home, they've

0:16:52.680 --> 0:16:57.480
<v Speaker 1>had a fine different ways to spend time with their families, games,

0:16:57.520 --> 0:16:59.560
<v Speaker 1>you name it, and kids, you know, being at home

0:17:00.040 --> 0:17:02.880
<v Speaker 1>that parents are spending a lot more on toys. Talk

0:17:02.920 --> 0:17:04.960
<v Speaker 1>to us a little bit about what you have been

0:17:05.000 --> 0:17:07.320
<v Speaker 1>doing and your team have been doing at Mattel to

0:17:07.400 --> 0:17:09.159
<v Speaker 1>really kind of juice some of the brands that have

0:17:09.200 --> 0:17:11.560
<v Speaker 1>been you know, that have been in your portfolio for

0:17:11.560 --> 0:17:15.200
<v Speaker 1>for a long time. You know, there's no question that COVID,

0:17:15.720 --> 0:17:19.960
<v Speaker 1>the COVID lockdown drove strong demand for toys. Uh, and

0:17:20.440 --> 0:17:24.360
<v Speaker 1>the year ended up seeing extraordinary growth for the industry.

0:17:25.040 --> 0:17:27.720
<v Speaker 1>You know, the toy industry proved its resilience, is that

0:17:27.760 --> 0:17:31.439
<v Speaker 1>it's a strategic category for retailers, and it highlighted the

0:17:31.480 --> 0:17:35.399
<v Speaker 1>importance of play. But the demand driven by COVID, however,

0:17:35.720 --> 0:17:39.320
<v Speaker 1>is difficult to quantify, as the industry was projected to

0:17:39.320 --> 0:17:42.920
<v Speaker 1>grow even before the pandemic, and we've believed that much

0:17:42.960 --> 0:17:46.760
<v Speaker 1>of our overall performance has been driven by the work

0:17:46.800 --> 0:17:50.040
<v Speaker 1>of our organization and by the strength of our brands

0:17:50.080 --> 0:17:53.680
<v Speaker 1>and quality of our products. We didn't just right the wave.

0:17:54.000 --> 0:17:57.000
<v Speaker 1>We outpaced the industry and gain share on a global

0:17:57.040 --> 0:18:00.399
<v Speaker 1>basis in the third quarter, the fourth quarter and the

0:18:00.440 --> 0:18:03.600
<v Speaker 1>full year. In the US, our growth rate in the

0:18:03.640 --> 0:18:07.240
<v Speaker 1>fourth quarter was one point three times higher than the industry.

0:18:07.520 --> 0:18:12.120
<v Speaker 1>In Europe we grew five times more than the industry,

0:18:12.119 --> 0:18:14.840
<v Speaker 1>and in Latin America we continue to gain share in

0:18:14.880 --> 0:18:17.159
<v Speaker 1>the quarter and for the full year. So you know,

0:18:17.240 --> 0:18:20.000
<v Speaker 1>we re lived the categories where we are a global leader.

0:18:21.200 --> 0:18:23.480
<v Speaker 1>Vehicles and infant of the pre school will continue to

0:18:23.480 --> 0:18:27.440
<v Speaker 1>perform well, and we expect to accelerate the growth and

0:18:27.520 --> 0:18:29.960
<v Speaker 1>increase overall share. We'll talk to me about some of

0:18:29.960 --> 0:18:32.280
<v Speaker 1>the brands. Listen, I have grown up with Mattel. I'm

0:18:32.280 --> 0:18:36.359
<v Speaker 1>from a large family, you know. Inheriting my older sisters,

0:18:36.440 --> 0:18:39.119
<v Speaker 1>Barbies was a big thing. And then I've got a

0:18:39.160 --> 0:18:42.600
<v Speaker 1>seventeen year old where I've Bitty Baby Kit, Marie Grace.

0:18:42.720 --> 0:18:46.639
<v Speaker 1>These were all throughout my home. Um, so tell me

0:18:46.680 --> 0:18:48.080
<v Speaker 1>a little bit about some of the brands. Talk to

0:18:48.119 --> 0:18:51.040
<v Speaker 1>me about Barbie, Talk to me about Hot Whales, Talk

0:18:51.119 --> 0:18:54.040
<v Speaker 1>to me about American Girl and then games what what

0:18:54.040 --> 0:18:56.720
<v Speaker 1>what kind of growth have you seen? This was a

0:18:56.840 --> 0:19:01.760
<v Speaker 1>very exciting quarter for all of our ends. Barbie continue

0:19:01.800 --> 0:19:04.679
<v Speaker 1>to go from strength to strength, up eighteen p in

0:19:04.720 --> 0:19:07.880
<v Speaker 1>the quarter and for the year, with retail sales up

0:19:07.920 --> 0:19:12.879
<v Speaker 1>more than thirty Bobbie ended up being the overall number

0:19:12.880 --> 0:19:16.240
<v Speaker 1>one toy property globally for the industry both in the

0:19:16.280 --> 0:19:19.840
<v Speaker 1>fourth quarter and full year. The Barbie Dreamhouse was the

0:19:19.960 --> 0:19:22.120
<v Speaker 1>number one toy in the US in the fourth quarter

0:19:22.200 --> 0:19:24.680
<v Speaker 1>and the full year. Had one of those in my house.

0:19:24.760 --> 0:19:26.320
<v Speaker 1>I had one of those in my house a year,

0:19:27.320 --> 0:19:30.400
<v Speaker 1>so you know exactly what I'm talking about. Yeah, yeah,

0:19:30.440 --> 0:19:33.320
<v Speaker 1>So it's been really you know, an incredible monta year

0:19:33.400 --> 0:19:37.280
<v Speaker 1>journey for Barbie, um carrying the flag for diversity and

0:19:37.280 --> 0:19:41.440
<v Speaker 1>plusivity and purposeful play. But you know what what is um,

0:19:41.520 --> 0:19:44.440
<v Speaker 1>what is interesting is that you know, without taking anything

0:19:44.440 --> 0:19:48.520
<v Speaker 1>away from the incredible success of Barbie, this is you know,

0:19:48.880 --> 0:19:52.240
<v Speaker 1>very much a story about the matel playbook because the

0:19:52.280 --> 0:19:57.000
<v Speaker 1>Barbie success is driven by the same methodology, same capabilities, uh,

0:19:57.119 --> 0:20:01.639
<v Speaker 1>same approach um that we is that we applied across

0:20:01.640 --> 0:20:07.520
<v Speaker 1>our entire product offering meaning about brand. So it's about brand, purpose, design,

0:20:07.600 --> 0:20:12.960
<v Speaker 1>lead innovation, cultural relevance, and execution of accident. You know, Tim,

0:20:12.960 --> 0:20:16.200
<v Speaker 1>we're definitely seeing and hearing a lot more companies listening

0:20:16.400 --> 0:20:18.919
<v Speaker 1>to consumers in the broader society about what's going on

0:20:18.960 --> 0:20:21.800
<v Speaker 1>and staying relevant and trying to be much more culturally

0:20:21.840 --> 0:20:24.359
<v Speaker 1>sensitive when it comes to their products. That was Mattel

0:20:24.560 --> 0:20:27.560
<v Speaker 1>chairman and CEO E Non cries. You're listening to Bloomberg

0:20:27.600 --> 0:20:31.120
<v Speaker 1>Business Week. Up next to explanate the boarding process, We're

0:20:31.119 --> 0:20:32.480
<v Speaker 1>going to ask that you please step out of the

0:20:32.520 --> 0:20:35.720
<v Speaker 1>alb once you have found your assigned feet abcre on

0:20:35.760 --> 0:20:38.280
<v Speaker 1>your right, d E N upper on the leaf. Well,

0:20:38.320 --> 0:20:40.399
<v Speaker 1>so many of us can't wait to hear that sound again.

0:20:40.480 --> 0:20:43.440
<v Speaker 1>And when will we be regularly hopping on planes? We'll

0:20:43.520 --> 0:20:47.320
<v Speaker 1>check in with Tree Bago CEO Axel Heifer. This is Bloomberg.

0:20:58.960 --> 0:21:02.359
<v Speaker 1>This is bloom Bird Business Week with Carol Measure and

0:21:02.440 --> 0:21:08.320
<v Speaker 1>Bloomberg Quick Takes. Tim Stillavan from Bloomberg Radio Traveling. Tim, Uh,

0:21:08.440 --> 0:21:09.840
<v Speaker 1>what's the last time you got on a plane for

0:21:09.840 --> 0:21:12.320
<v Speaker 1>a vacation. I know exactly when because I've been thinking

0:21:12.359 --> 0:21:14.320
<v Speaker 1>about it a lot. I went skiing at the end

0:21:14.359 --> 0:21:17.119
<v Speaker 1>of February early March last year, and that was the

0:21:17.200 --> 0:21:20.320
<v Speaker 1>last time I went on a vacation. It's a long time,

0:21:20.359 --> 0:21:22.520
<v Speaker 1>I know. I think I traveled around the Super Bowl.

0:21:22.600 --> 0:21:25.080
<v Speaker 1>We had a remote for work. Uh and so it's

0:21:25.080 --> 0:21:27.920
<v Speaker 1>been a really, really long time. And that doesn't count, Carol,

0:21:27.960 --> 0:21:29.880
<v Speaker 1>you were working. Even if it was the Super Bowl,

0:21:29.880 --> 0:21:32.000
<v Speaker 1>that's not a vacation. No. It was a lot of fun.

0:21:32.040 --> 0:21:33.560
<v Speaker 1>It was Florida, it was warm, it was a lot

0:21:33.600 --> 0:21:36.320
<v Speaker 1>of fun. And we've got a story this week to um.

0:21:36.359 --> 0:21:37.800
<v Speaker 1>You know, we're all wondering about when it kind of

0:21:37.800 --> 0:21:41.240
<v Speaker 1>gets back to quote unquote normal. The Biden administration, they

0:21:41.359 --> 0:21:45.400
<v Speaker 1>are considering whether to impose domestic travel restrictions, including on Florida.

0:21:45.400 --> 0:21:48.280
<v Speaker 1>I mean, they're worried about the coronavirus mutations threatening to

0:21:48.320 --> 0:21:50.800
<v Speaker 1>reverse all the progress that we've made on the pandemic.

0:21:51.000 --> 0:21:53.560
<v Speaker 1>The travel industry hit hard. We've talked with him many

0:21:53.600 --> 0:21:56.200
<v Speaker 1>times throughout the health crisis, giving us a great frontline

0:21:56.280 --> 0:21:59.640
<v Speaker 1>view of what's happening or not happening in the travel industry.

0:22:00.080 --> 0:22:03.639
<v Speaker 1>Axel Heafer is CEO of the online travel platform tree Vago.

0:22:04.080 --> 0:22:07.600
<v Speaker 1>I mean that the times are still pretty difficult um

0:22:07.680 --> 0:22:10.280
<v Speaker 1>for travel obviously, but then for for all of us

0:22:10.280 --> 0:22:13.840
<v Speaker 1>with all the restrictions around the world. On the other hand, UM,

0:22:13.880 --> 0:22:15.879
<v Speaker 1>I do think that there is is clear hope and

0:22:15.920 --> 0:22:18.600
<v Speaker 1>there is a clear path to UM to return to

0:22:18.640 --> 0:22:20.679
<v Speaker 1>a more normal life. And the second half of the

0:22:20.760 --> 0:22:25.520
<v Speaker 1>year with some countries being very successful in vaccinating very

0:22:25.600 --> 0:22:32.000
<v Speaker 1>quickly UM and more and more vaccination production capacity coming online.

0:22:32.040 --> 0:22:35.359
<v Speaker 1>So it's it's a mixed um of of a very

0:22:35.680 --> 0:22:40.560
<v Speaker 1>very difficult present and an improving outlook for the future.

0:22:40.760 --> 0:22:42.920
<v Speaker 1>Before we look forward a little bit, tell me, I mean, so,

0:22:43.160 --> 0:22:45.920
<v Speaker 1>is everything pretty quiet still? Is it like it's been

0:22:46.440 --> 0:22:49.560
<v Speaker 1>largely the last year or so? Are you seeing some

0:22:49.640 --> 0:22:52.720
<v Speaker 1>activity a little bit on your platform? I mean the

0:22:53.200 --> 0:22:56.879
<v Speaker 1>travel is travel activity is very limited, UM. So we

0:22:57.000 --> 0:22:59.560
<v Speaker 1>we've we've seen quite a lot of travel in the

0:22:59.640 --> 0:23:03.480
<v Speaker 1>third water of last year where the infections came down

0:23:03.560 --> 0:23:06.600
<v Speaker 1>pretty much everywhere in the northern hemisphere, and you could

0:23:06.600 --> 0:23:09.440
<v Speaker 1>clearly see that there is a huge demand of UM

0:23:09.520 --> 0:23:12.159
<v Speaker 1>of all of us getting a break and traveling, seeing

0:23:12.160 --> 0:23:14.560
<v Speaker 1>friends and family and and just going to the beach

0:23:14.680 --> 0:23:18.600
<v Speaker 1>or the mountains. But then with the autumn coming, infections

0:23:18.600 --> 0:23:21.480
<v Speaker 1>have obviously come up and travel has collapsed pretty much,

0:23:22.080 --> 0:23:25.120
<v Speaker 1>UM in all of our main markets. So the demand

0:23:25.240 --> 0:23:27.800
<v Speaker 1>is is very quiet, but you know we are we

0:23:27.800 --> 0:23:32.760
<v Speaker 1>are focusing on on the recovery and improving our product offering. Well.

0:23:33.000 --> 0:23:36.440
<v Speaker 1>It's interesting to watch and Expedia reporting, Disney reporting earnings.

0:23:36.440 --> 0:23:39.080
<v Speaker 1>You know we're watching too in terms of uh, you know,

0:23:39.160 --> 0:23:41.479
<v Speaker 1>indications of when they start to see their parks opening.

0:23:41.640 --> 0:23:44.320
<v Speaker 1>How do you see this is a second half story,

0:23:44.440 --> 0:23:47.040
<v Speaker 1>a third quarter, fourth quarters story, I mean, how do

0:23:47.080 --> 0:23:51.399
<v Speaker 1>you see it? Maybe you know playing out here, It's

0:23:51.520 --> 0:23:53.880
<v Speaker 1>very difficult to predict that we are we are very

0:23:53.920 --> 0:23:56.560
<v Speaker 1>confident that by the third quarter most of the main

0:23:56.640 --> 0:24:00.240
<v Speaker 1>markets will have made a lot of progress UM and

0:24:00.240 --> 0:24:02.960
<v Speaker 1>and in the vaccination program, so that there will be

0:24:03.600 --> 0:24:07.920
<v Speaker 1>returned to to travel in summer. And the question when

0:24:07.960 --> 0:24:11.200
<v Speaker 1>the summer will start will will obviously be answered slightly

0:24:11.240 --> 0:24:15.119
<v Speaker 1>differently market by market. If you look at countries like Israel, UM,

0:24:15.160 --> 0:24:18.160
<v Speaker 1>I mean, they will be fully vaccinated much much earlier

0:24:18.200 --> 0:24:21.879
<v Speaker 1>than than some countries in continentally Europe and UM, the

0:24:22.000 --> 0:24:24.400
<v Speaker 1>UK and the US being somewhere in the middle. So

0:24:24.800 --> 0:24:27.200
<v Speaker 1>as soon as there are sufficient progress and through the

0:24:28.200 --> 0:24:31.760
<v Speaker 1>better weather the new infections wild dropped, there will be

0:24:31.800 --> 0:24:34.159
<v Speaker 1>some return to travel. Well. And what's interesting too, and

0:24:34.200 --> 0:24:36.320
<v Speaker 1>I think you and I actually have talked about it before.

0:24:36.560 --> 0:24:40.080
<v Speaker 1>You know, this whole idea of health passport or some

0:24:40.160 --> 0:24:44.479
<v Speaker 1>kind of COVID, you know, vaccine certificates to allow you

0:24:44.560 --> 0:24:47.280
<v Speaker 1>to go you know, a cross border. Are we gonna

0:24:47.440 --> 0:24:49.480
<v Speaker 1>do we need that in order for this to work

0:24:49.760 --> 0:24:54.240
<v Speaker 1>and for the travel industry to really open up. It's

0:24:54.240 --> 0:24:56.560
<v Speaker 1>a good question, and I think it's a It's the

0:24:57.080 --> 0:24:59.600
<v Speaker 1>question is to me more political question, how this would

0:24:59.600 --> 0:25:01.600
<v Speaker 1>be im amentment. I mean, if you if you would

0:25:01.600 --> 0:25:04.960
<v Speaker 1>only allow UM for vaccinated people to travel, I think

0:25:04.960 --> 0:25:08.479
<v Speaker 1>that that is UM could create quite some some issues

0:25:08.560 --> 0:25:13.440
<v Speaker 1>because there is a certain certain sequence of handing vaccinations

0:25:13.480 --> 0:25:16.600
<v Speaker 1>out UM, so so there is a clear preference to

0:25:16.680 --> 0:25:20.080
<v Speaker 1>a certain age groups in particular. Whereas if you use

0:25:20.119 --> 0:25:23.840
<v Speaker 1>the vaccination passport to make it easier to travel so

0:25:23.880 --> 0:25:27.280
<v Speaker 1>to UM, to lift the requirements of a quarantine or

0:25:27.320 --> 0:25:30.240
<v Speaker 1>of UM of multiple tests UM, I think that that

0:25:30.359 --> 0:25:33.280
<v Speaker 1>is a different matter, and it would for sure help

0:25:33.359 --> 0:25:35.399
<v Speaker 1>to make it easier. But the key thing that is

0:25:35.400 --> 0:25:38.800
<v Speaker 1>holding travel back is more the predictability. So will I

0:25:38.840 --> 0:25:41.360
<v Speaker 1>be able to go somewhere, what kind of experience will

0:25:41.440 --> 0:25:44.359
<v Speaker 1>I have? And will I be able to return without

0:25:44.359 --> 0:25:49.240
<v Speaker 1>an unexpected position of a new quarantine restrictions or travel restrictions.

0:25:49.440 --> 0:25:51.280
<v Speaker 1>Do you anticipate to And I think we've talked about

0:25:51.320 --> 0:25:53.720
<v Speaker 1>this too, that the type of travel that maybe we

0:25:53.760 --> 0:25:56.720
<v Speaker 1>continue to see, at least for at least the first

0:25:56.720 --> 0:25:58.600
<v Speaker 1>half of the year and maybe even into the second

0:25:58.600 --> 0:26:01.560
<v Speaker 1>half of the year is much more country within a country,

0:26:01.600 --> 0:26:04.520
<v Speaker 1>you know, and it's a lot more of local travel.

0:26:04.600 --> 0:26:07.080
<v Speaker 1>Do we continue to see that kind of thing versus

0:26:07.160 --> 0:26:11.359
<v Speaker 1>cross border? Yeah, I would expect the same pattern that

0:26:11.400 --> 0:26:15.920
<v Speaker 1>we've seen in twenty twenty. So first friends and family UM,

0:26:15.960 --> 0:26:20.680
<v Speaker 1>and predominantly domestic or neighboring internationals, so for the US, Mexico,

0:26:20.760 --> 0:26:24.159
<v Speaker 1>and then UM continently. For example, for Germany was a

0:26:24.160 --> 0:26:27.840
<v Speaker 1>lot of Netherlands and Austria UM, and then UM with

0:26:27.920 --> 0:26:32.880
<v Speaker 1>more progress also some international travel, and international travel obviously

0:26:32.880 --> 0:26:36.480
<v Speaker 1>requires a lot more improvement, as you need an improved

0:26:36.520 --> 0:26:39.000
<v Speaker 1>situation in the country of origin and the country of

0:26:39.040 --> 0:26:45.160
<v Speaker 1>destination to then UM installed travel corridors. But domestic will

0:26:45.359 --> 0:26:48.560
<v Speaker 1>will be the first for Shure to recover. You sound exhausted.

0:26:50.320 --> 0:26:52.920
<v Speaker 1>I don't know, I mean I I it has been

0:26:52.920 --> 0:26:55.159
<v Speaker 1>it has been pretty much exactly a year. Actually we

0:26:55.520 --> 0:27:00.000
<v Speaker 1>reported we reported this week and I looked it up.

0:27:00.040 --> 0:27:03.639
<v Speaker 1>So the the first earnings that we report a que

0:27:03.760 --> 0:27:07.720
<v Speaker 1>for twenty nineteen, actually February eleventh, we we had this

0:27:07.800 --> 0:27:09.680
<v Speaker 1>one sentence on the share all the latter that said,

0:27:09.680 --> 0:27:13.280
<v Speaker 1>there is the new virus spreading in Asia, and we

0:27:13.359 --> 0:27:17.200
<v Speaker 1>don't think that we can make give any guidance because

0:27:17.200 --> 0:27:19.880
<v Speaker 1>there is some uncertainty. Um. And of course it turned

0:27:19.920 --> 0:27:24.280
<v Speaker 1>out very, very different than what we anticipated. But I

0:27:24.320 --> 0:27:26.840
<v Speaker 1>think now that we are in one, we we are

0:27:26.880 --> 0:27:29.159
<v Speaker 1>closer to the end of the pandemic than than to

0:27:29.240 --> 0:27:32.400
<v Speaker 1>the beginning. And and that's the way to think about it. Yeah,

0:27:32.480 --> 0:27:35.680
<v Speaker 1>so today I have an optimism, be an optimist and

0:27:35.680 --> 0:27:39.200
<v Speaker 1>and focus on on the recovery rather than looking at

0:27:39.240 --> 0:27:42.120
<v Speaker 1>the difficult times that we are still in right now.

0:27:42.320 --> 0:27:43.960
<v Speaker 1>Right because I know all the times that we've talked

0:27:44.000 --> 0:27:45.520
<v Speaker 1>to you over the past year, I mean, this whole

0:27:45.560 --> 0:27:47.280
<v Speaker 1>idea we talked about. You know that we don't have

0:27:47.320 --> 0:27:49.320
<v Speaker 1>a playbook. We're kind of finding our way through it.

0:27:49.359 --> 0:27:52.479
<v Speaker 1>And I do feel like vaccines are certainly a game changer.

0:27:53.000 --> 0:27:55.080
<v Speaker 1>Dr Anthony Fauci, at least here for the US, as

0:27:55.160 --> 0:27:57.880
<v Speaker 1>US vaccine supply should increase enough by April to allow

0:27:57.920 --> 0:28:00.399
<v Speaker 1>anyone who wants a shot to begin getting one. That

0:28:00.520 --> 0:28:04.040
<v Speaker 1>to me like, we're getting, you know, goal posts like this,

0:28:04.240 --> 0:28:06.399
<v Speaker 1>signpost like this to give us some idea of a

0:28:06.520 --> 0:28:09.800
<v Speaker 1>visibility going forward. You I'm assuming you're talking to a

0:28:09.800 --> 0:28:12.600
<v Speaker 1>lot of people in the travel industry, you know, you

0:28:12.640 --> 0:28:14.720
<v Speaker 1>talk about the second half? Is everybody kind of talking

0:28:14.720 --> 0:28:18.840
<v Speaker 1>about the second half at this point? I think there

0:28:18.920 --> 0:28:21.760
<v Speaker 1>there's there's a wide consensus that in the second half

0:28:21.840 --> 0:28:24.720
<v Speaker 1>we should see a significant improvement. UM, whether we see

0:28:24.720 --> 0:28:27.119
<v Speaker 1>it a bit earlier, they're obviously the very very different

0:28:27.160 --> 0:28:31.600
<v Speaker 1>assumptions and and the different perspective on the on the

0:28:31.640 --> 0:28:34.800
<v Speaker 1>second quarter is predominantly driven by the uncertainty around the

0:28:35.160 --> 0:28:39.040
<v Speaker 1>new virus variants. So how quickly will they spread? What

0:28:39.120 --> 0:28:44.360
<v Speaker 1>exactly will that mean for um, the increase in infections?

0:28:44.440 --> 0:28:47.280
<v Speaker 1>And on the other hand, how quickly, UM will the

0:28:47.360 --> 0:28:49.920
<v Speaker 1>vaccination programs be rolled out? And how quickly will the

0:28:49.960 --> 0:28:53.200
<v Speaker 1>mortality rate drop? And depending on on your view on

0:28:53.240 --> 0:28:57.040
<v Speaker 1>those two questions, you're you're more positive or more skeptical,

0:28:57.280 --> 0:29:00.360
<v Speaker 1>UM for a bit earlier recovery and earlier start of

0:29:00.400 --> 0:29:03.440
<v Speaker 1>the summer. So how do you continue to run a

0:29:03.520 --> 0:29:05.760
<v Speaker 1>company in this environment? I know you've got to worry

0:29:05.800 --> 0:29:08.880
<v Speaker 1>about employees. UM, tell me where you are with that.

0:29:09.000 --> 0:29:11.040
<v Speaker 1>And and I'm also how do you do kind of

0:29:11.080 --> 0:29:14.080
<v Speaker 1>long term strategic planning in this type of environment or

0:29:14.120 --> 0:29:15.400
<v Speaker 1>do you kind of just have to put it on

0:29:15.520 --> 0:29:18.720
<v Speaker 1>hold until you get through this, I mean on the

0:29:18.800 --> 0:29:21.480
<v Speaker 1>on the business side, UM, it is actually not that

0:29:21.600 --> 0:29:24.680
<v Speaker 1>difficult because the every every data point that we look at,

0:29:24.760 --> 0:29:27.640
<v Speaker 1>every survey that you look at, shows that there is

0:29:27.680 --> 0:29:30.680
<v Speaker 1>an increasing desire to travel. I mean the longer the

0:29:30.680 --> 0:29:34.560
<v Speaker 1>lockdowns and the restrictions last, the more we all want

0:29:34.600 --> 0:29:37.120
<v Speaker 1>to travel and you know, see friends and family and

0:29:37.120 --> 0:29:39.280
<v Speaker 1>and really get out of there and and break out

0:29:39.280 --> 0:29:42.000
<v Speaker 1>of the routine. So there is very strong demand and

0:29:42.280 --> 0:29:44.000
<v Speaker 1>we are not worried at all that there will be

0:29:44.480 --> 0:29:48.280
<v Speaker 1>no no rebound ones. Things are more under control. The

0:29:48.280 --> 0:29:51.440
<v Speaker 1>bigger challenge, UM is is I think I mean, not

0:29:51.480 --> 0:29:53.880
<v Speaker 1>specific to travel, is it's a chance that we are

0:29:53.920 --> 0:29:56.520
<v Speaker 1>all facing that this has been going on now depending

0:29:56.520 --> 0:29:59.400
<v Speaker 1>on where you live for for a year and and

0:29:59.720 --> 0:30:02.400
<v Speaker 1>we all exhausted. I mean, it's just it's difficult to

0:30:02.800 --> 0:30:06.200
<v Speaker 1>live in a in a world where, um, you basically

0:30:06.240 --> 0:30:08.680
<v Speaker 1>spend most of your time at home, where the schools

0:30:08.720 --> 0:30:10.560
<v Speaker 1>are closed in a lot of countries and a lot

0:30:10.600 --> 0:30:14.160
<v Speaker 1>of regions where you need to be a parent and

0:30:14.280 --> 0:30:19.760
<v Speaker 1>employee and the teacher at the same time in parallel basically.

0:30:19.920 --> 0:30:23.040
<v Speaker 1>And that's why I think what what will make it

0:30:23.200 --> 0:30:25.160
<v Speaker 1>make much easier and give us a lot of relief

0:30:25.160 --> 0:30:28.680
<v Speaker 1>will be the reopening of schools wherever they are closed,

0:30:28.680 --> 0:30:33.400
<v Speaker 1>and then also the reopening of some activities that that

0:30:33.480 --> 0:30:36.120
<v Speaker 1>allow you to allow us to break out of the routine.

0:30:36.600 --> 0:30:39.960
<v Speaker 1>And then the step after that is travel UM. And

0:30:40.120 --> 0:30:42.400
<v Speaker 1>I think once we see the first steps that that

0:30:42.400 --> 0:30:45.680
<v Speaker 1>that that allow us to to have a bit more

0:30:45.720 --> 0:30:48.560
<v Speaker 1>normal life, the pressure that we all feel will will

0:30:48.600 --> 0:30:51.120
<v Speaker 1>be UM will ease a lot. And and that is

0:30:51.160 --> 0:30:53.920
<v Speaker 1>also the key challenge in running a travel business, but

0:30:54.000 --> 0:30:55.959
<v Speaker 1>running any business, I would say, I mean, do you

0:30:56.000 --> 0:30:58.280
<v Speaker 1>anticipate that in the second half you could see your

0:30:58.320 --> 0:31:02.640
<v Speaker 1>business up two D three hundred as people who as

0:31:02.680 --> 0:31:05.880
<v Speaker 1>you said, I'm with them, I'm tired of it. You know,

0:31:05.960 --> 0:31:08.360
<v Speaker 1>I've been basically living in a bubble for the most part,

0:31:08.520 --> 0:31:10.680
<v Speaker 1>and um, you know, can't kind of wait to be

0:31:10.720 --> 0:31:12.520
<v Speaker 1>able to just kind of break out a little bit.

0:31:12.720 --> 0:31:15.240
<v Speaker 1>Do you anticipate that we could see some kind of

0:31:15.240 --> 0:31:18.040
<v Speaker 1>off the charts kind of increases when it comes to travel.

0:31:19.800 --> 0:31:23.280
<v Speaker 1>There there there would be definitely be a rebound. I

0:31:23.320 --> 0:31:27.640
<v Speaker 1>mean how much exactly is almost impossible to predict, to

0:31:27.640 --> 0:31:29.760
<v Speaker 1>be honest, because you will still have certain parts of

0:31:29.800 --> 0:31:32.800
<v Speaker 1>the population that we'll see friends and family but will

0:31:32.800 --> 0:31:37.200
<v Speaker 1>be reluctant to really travel, will not fully safe. That

0:31:37.240 --> 0:31:39.560
<v Speaker 1>was one of our go to voices on the travel industry,

0:31:39.560 --> 0:31:42.200
<v Speaker 1>Travago CEO Axel Heifer, and that reps up the first

0:31:42.200 --> 0:31:44.200
<v Speaker 1>hour of the weekend edition to Bloomberg Business Week from

0:31:44.200 --> 0:31:46.760
<v Speaker 1>Bloomberg Radio. I'm Carol Messer and I'm Tim Stantin. Back

0:31:46.840 --> 0:31:50.000
<v Speaker 1>more ahead in our next hour, including our cover story

0:31:50.080 --> 0:31:53.040
<v Speaker 1>Apple is the two point three trillion dollar fortress that

0:31:53.400 --> 0:31:57.320
<v Speaker 1>Tim Cook built, plus people getting direct recurring cash payments

0:31:57.320 --> 0:31:59.719
<v Speaker 1>and income. Is it more than a pipe dream? And

0:31:59.760 --> 0:32:01.640
<v Speaker 1>at another question for all of you, do you want

0:32:01.640 --> 0:32:04.440
<v Speaker 1>to be famous? How about fake famous? That's the name

0:32:04.480 --> 0:32:07.080
<v Speaker 1>of a new documentary. We're going to talk about that

0:32:07.160 --> 0:32:09.760
<v Speaker 1>and go into the world of influencers and grab a

0:32:09.800 --> 0:32:12.600
<v Speaker 1>glass of a nice cabernet or coat drone. We're catching

0:32:12.640 --> 0:32:15.160
<v Speaker 1>up with the founder of Vivino on raising money. There

0:32:15.200 --> 0:32:17.240
<v Speaker 1>was a lot of money too, and more people raising

0:32:17.280 --> 0:32:20.080
<v Speaker 1>glasses during the pandemic. You had me at grab a glass.

0:32:20.240 --> 0:32:27.680
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Carol

0:32:27.760 --> 0:32:32.080
<v Speaker 1>Masser and Bloomberg Quick Takes Tim Stenovic from Bloomberg Radio.

0:32:32.400 --> 0:32:35.200
<v Speaker 1>Hi on Carol Masser, and I'm Tim STENOVK of Bloomberg

0:32:35.240 --> 0:32:37.080
<v Speaker 1>Quick Take Clay Ahead in our second hour of the

0:32:37.080 --> 0:32:40.680
<v Speaker 1>weekend edition of Bloomberg Business Week, including city programs to

0:32:40.720 --> 0:32:44.320
<v Speaker 1>provide unconditional cash payments to residents. Why we need them.

0:32:44.480 --> 0:32:47.840
<v Speaker 1>Plus you two can become on Instagram influencer. It's all

0:32:47.880 --> 0:32:51.600
<v Speaker 1>in a new HBO documentary, Fake Famous. We've got the filmmaker,

0:32:51.680 --> 0:32:54.960
<v Speaker 1>even meet him, even you, anyone can do it. I

0:32:55.080 --> 0:32:57.600
<v Speaker 1>love this story and it's five o'clock somewhere. A lot

0:32:57.600 --> 0:32:59.360
<v Speaker 1>of that going on during the pandemic. We're going to

0:32:59.440 --> 0:33:03.040
<v Speaker 1>check in with the founder of wine app startup first though.

0:33:03.120 --> 0:33:05.920
<v Speaker 1>This week's cover story. It was a good one and

0:33:05.960 --> 0:33:09.240
<v Speaker 1>it's all about Apple, A deep dive into Tim Cook's

0:33:09.320 --> 0:33:12.719
<v Speaker 1>company and Carol. One thing that I was really surprised

0:33:12.760 --> 0:33:15.840
<v Speaker 1>and interested in is is just how quickly Apple went

0:33:15.880 --> 0:33:18.960
<v Speaker 1>from one trillion dollars to two trillion dollars. It only

0:33:19.000 --> 0:33:22.440
<v Speaker 1>took twenty four months. It's amazing. Yeah, but it took like,

0:33:22.640 --> 0:33:24.960
<v Speaker 1>you know, the entire history of Apple to reach one

0:33:24.960 --> 0:33:27.800
<v Speaker 1>trillion dollars. It's pretty remarkable, right, And I gotta say

0:33:27.840 --> 0:33:29.920
<v Speaker 1>this was among our most read on the Bloomberg this

0:33:30.000 --> 0:33:32.920
<v Speaker 1>week and reporting for Bloomberg Business Week, another deep dive

0:33:33.000 --> 0:33:35.920
<v Speaker 1>by Bloomberg News technology reporter Austin car check it out.

0:33:36.240 --> 0:33:39.160
<v Speaker 1>We lead off the story with a big quote by

0:33:39.160 --> 0:33:42.160
<v Speaker 1>Warren Buffett, who said, you know, Tim may not be

0:33:42.200 --> 0:33:44.720
<v Speaker 1>able to design a product like Steve, but he's some

0:33:44.960 --> 0:33:47.720
<v Speaker 1>He's a real phenomenal manager and someone who understands the

0:33:47.720 --> 0:33:51.000
<v Speaker 1>world to a degree that very few CEOs over that

0:33:51.080 --> 0:33:53.880
<v Speaker 1>he's met over the past sixty years can match. And

0:33:53.920 --> 0:33:55.920
<v Speaker 1>we wanted to explore what that means. You know, how

0:33:56.000 --> 0:33:58.479
<v Speaker 1>was it that he was still able to build Apple

0:33:58.520 --> 0:34:02.200
<v Speaker 1>into a two point three trillion dollar company without being

0:34:02.240 --> 0:34:05.160
<v Speaker 1>a product visionary, which is what as he noted, Apple

0:34:05.240 --> 0:34:08.200
<v Speaker 1>was known for with jobs at the helm And how

0:34:08.239 --> 0:34:11.680
<v Speaker 1>Cook did that was through Apple supply chain, through his

0:34:11.760 --> 0:34:15.320
<v Speaker 1>operational management, through his handling of China, especially during the

0:34:15.360 --> 0:34:18.080
<v Speaker 1>trade war, as well as his diplomacy efforts during the

0:34:18.080 --> 0:34:20.719
<v Speaker 1>Trump administration. So this story is sort of a deep

0:34:20.719 --> 0:34:22.800
<v Speaker 1>dive into the other half of Apple, the side that

0:34:22.840 --> 0:34:25.560
<v Speaker 1>you really don't see that often doesn't get as much

0:34:25.560 --> 0:34:28.480
<v Speaker 1>attention because it's it's a little bit complicated and wonky,

0:34:28.520 --> 0:34:30.879
<v Speaker 1>and and it's just hard to explain. And we wanted

0:34:30.920 --> 0:34:33.840
<v Speaker 1>to bring that that side of Apple to live. But

0:34:33.920 --> 0:34:37.359
<v Speaker 1>that that's Tim Cook, right, He's complicated, he's wonky. He's

0:34:37.440 --> 0:34:40.640
<v Speaker 1>supply chain guys. He's not Steve Jobs right, He's not

0:34:40.680 --> 0:34:43.120
<v Speaker 1>the product guy. He's the behind the scenes, like get

0:34:43.120 --> 0:34:46.400
<v Speaker 1>it done guy, right. Absolutely, it was. It was funny

0:34:46.400 --> 0:34:49.200
<v Speaker 1>some of the people that we we talked to very

0:34:49.239 --> 0:34:52.600
<v Speaker 1>early in his days at Apple, um they actually described him,

0:34:52.640 --> 0:34:55.759
<v Speaker 1>which is so anti Steep Jobs. They describe One person

0:34:55.800 --> 0:34:58.839
<v Speaker 1>we talked to described him as quote exceptionally boring, which

0:34:58.880 --> 0:35:01.919
<v Speaker 1>is such a funny way to describe someone exceptionally boring. Um,

0:35:01.920 --> 0:35:04.000
<v Speaker 1>But that's because he's he's a numbers guy, He's a

0:35:04.040 --> 0:35:08.040
<v Speaker 1>spreadsheet guru. He's someone who can just find the minutia

0:35:08.280 --> 0:35:12.160
<v Speaker 1>in the tiniest of of of part costs, of component

0:35:12.760 --> 0:35:15.440
<v Speaker 1>issues and and sort of managed to build up an

0:35:15.480 --> 0:35:18.759
<v Speaker 1>outsourced supply chain that Apple depends on for all its products.

0:35:18.840 --> 0:35:20.959
<v Speaker 1>And I think that the major thing is Apple gets

0:35:20.960 --> 0:35:24.520
<v Speaker 1>so much credit because Steve Jobs and their former design

0:35:24.560 --> 0:35:27.200
<v Speaker 1>head Johnny I've can design a product like the iPhone

0:35:27.320 --> 0:35:30.880
<v Speaker 1>or iMac or iPod, But equally as important is that

0:35:30.920 --> 0:35:34.000
<v Speaker 1>Tim Cook was able to manufacture millions of those products.

0:35:34.040 --> 0:35:35.880
<v Speaker 1>So it's not just that a person can design a

0:35:35.960 --> 0:35:39.120
<v Speaker 1>single product, is that Tim Cook can can turn out

0:35:39.360 --> 0:35:41.839
<v Speaker 1>tens of millions, hundreds of millions of these devices. And

0:35:41.840 --> 0:35:44.080
<v Speaker 1>that's how Apple was successful. If they couldn't do that,

0:35:44.239 --> 0:35:46.960
<v Speaker 1>if they couldn't get their supply chain to be economic,

0:35:47.000 --> 0:35:49.840
<v Speaker 1>there's no way Apple would have been successful. Uh, you

0:35:49.840 --> 0:35:51.560
<v Speaker 1>know over the last ten years or even during the

0:35:51.640 --> 0:35:54.479
<v Speaker 1>Jobs era. I want to also say, and you write

0:35:54.480 --> 0:35:57.120
<v Speaker 1>about this in such great detail, Tim Cook also kind

0:35:57.120 --> 0:36:01.600
<v Speaker 1>of a master politician. Yeah. One of the things that

0:36:01.840 --> 0:36:04.440
<v Speaker 1>I feel like has not gotten enough attention is just

0:36:04.600 --> 0:36:09.000
<v Speaker 1>how he handled that relationship in Washington. If you think

0:36:09.000 --> 0:36:12.120
<v Speaker 1>about the last four years, Apple was uniquely vulnerable. I

0:36:12.120 --> 0:36:15.160
<v Speaker 1>mean Trump came into office, um, you know, with with

0:36:15.239 --> 0:36:19.399
<v Speaker 1>threats of a trade war with tariffs and threats that

0:36:19.400 --> 0:36:22.640
<v Speaker 1>that could have really disrupted Apple's supply chain. There was

0:36:22.680 --> 0:36:25.640
<v Speaker 1>a lot of calls and personal attacks on CEOs for

0:36:26.000 --> 0:36:29.560
<v Speaker 1>outsourcing jobs. Um and and the reliance on China and

0:36:29.560 --> 0:36:32.319
<v Speaker 1>the tech industry, and you would think that that Tim

0:36:32.360 --> 0:36:35.400
<v Speaker 1>Cook would have really not been in a good position,

0:36:35.880 --> 0:36:38.560
<v Speaker 1>uh to sort of navigate those those rough waters. But

0:36:38.600 --> 0:36:41.719
<v Speaker 1>instead the company thrived during the Trump era. And when

0:36:41.760 --> 0:36:44.480
<v Speaker 1>we talked to to to Washington insiders, you know what

0:36:44.520 --> 0:36:46.839
<v Speaker 1>they really said was he was in Washington more than

0:36:46.880 --> 0:36:49.880
<v Speaker 1>any tech CEO, perhaps as much as any CEO in

0:36:49.880 --> 0:36:53.439
<v Speaker 1>the world, just sort of always offering to help where

0:36:53.480 --> 0:36:56.719
<v Speaker 1>they could sort of find overlap in common ground. And

0:36:56.800 --> 0:36:58.520
<v Speaker 1>when we talked to Gary Khane, who was the former

0:36:58.600 --> 0:37:01.279
<v Speaker 1>Chief Economic by Or, he was just saying that what

0:37:01.400 --> 0:37:03.520
<v Speaker 1>really struck him was not just how much he was

0:37:03.560 --> 0:37:05.759
<v Speaker 1>at the White House, but also that he wasn't just

0:37:06.000 --> 0:37:08.840
<v Speaker 1>all about asking about tax issues or tariff issues or

0:37:08.840 --> 0:37:12.080
<v Speaker 1>trying to focus the attention on what can benefit Apple,

0:37:12.320 --> 0:37:15.160
<v Speaker 1>but he was more so offering, how can I help

0:37:15.160 --> 0:37:17.480
<v Speaker 1>you guys with your agenda when it comes to just

0:37:17.560 --> 0:37:20.480
<v Speaker 1>other political issues. And I think that really positioned him

0:37:20.480 --> 0:37:23.360
<v Speaker 1>well to sort of escape more attacks from Trump personally

0:37:23.400 --> 0:37:25.080
<v Speaker 1>as the CEO, but also put him in a good

0:37:25.120 --> 0:37:28.759
<v Speaker 1>position to exploit potential tariff exemption. It allowed him to

0:37:28.800 --> 0:37:31.879
<v Speaker 1>receive tax exemptions on products ranging from the Mac pro

0:37:32.360 --> 0:37:35.960
<v Speaker 1>to the iPhone and Apple Watch, and these tariffs could

0:37:35.960 --> 0:37:39.200
<v Speaker 1>have been huge, hugely disruptive. There was analysts that would

0:37:39.200 --> 0:37:42.919
<v Speaker 1>have estimated that had some tariffs go into two and

0:37:43.040 --> 0:37:45.320
<v Speaker 1>let's go into place, it could have added a hundred

0:37:45.320 --> 0:37:48.000
<v Speaker 1>and fifty dollars or more to each sale of an

0:37:48.000 --> 0:37:51.600
<v Speaker 1>iPhone iPhone, which would have been tremendously disruptive. So the

0:37:51.600 --> 0:37:53.839
<v Speaker 1>fact that Tim Cooke was able to avoid that, in

0:37:53.960 --> 0:37:57.560
<v Speaker 1>part by these sort of constant outreach to to President

0:37:57.600 --> 0:38:01.640
<v Speaker 1>Trump and Jared and Ivanka UM, you know, really helped

0:38:01.800 --> 0:38:04.799
<v Speaker 1>the Apple uh sort of cause over the last four years.

0:38:05.000 --> 0:38:06.960
<v Speaker 1>It's kind of to Austin like an odd couple. I

0:38:06.960 --> 0:38:09.080
<v Speaker 1>think safe to say that most would say Donald Trump

0:38:09.120 --> 0:38:11.759
<v Speaker 1>and Tim Cook. But yet there are pictures of them

0:38:11.800 --> 0:38:14.160
<v Speaker 1>touring a factory, and I have to say, that's one

0:38:14.200 --> 0:38:17.200
<v Speaker 1>of my favorite parts of your story about this factory.

0:38:17.200 --> 0:38:19.920
<v Speaker 1>I think it was was it in Austin, UM and

0:38:20.000 --> 0:38:24.840
<v Speaker 1>the optics that Tim Cook made sure happened? Yeah, I

0:38:24.840 --> 0:38:26.960
<v Speaker 1>mean that that was another thing that that someone that

0:38:27.080 --> 0:38:30.040
<v Speaker 1>had worked in the Trump administration told us that that

0:38:30.040 --> 0:38:34.160
<v Speaker 1>that Tim Cook was also very skilled at at trading optics.

0:38:34.440 --> 0:38:37.280
<v Speaker 1>He recognized that this was a president that really wanted

0:38:37.880 --> 0:38:40.719
<v Speaker 1>mainstream business validation. He wanted to be seen with the

0:38:40.719 --> 0:38:43.600
<v Speaker 1>big CEOs out there, uh, to sort of, you know,

0:38:44.040 --> 0:38:46.200
<v Speaker 1>as a testament to his art of the deal bona fide.

0:38:46.760 --> 0:38:49.960
<v Speaker 1>And and this the Texas Factory, which is something that

0:38:50.000 --> 0:38:52.280
<v Speaker 1>they had gone to tour together Tim Cook and Donald

0:38:52.280 --> 0:38:55.920
<v Speaker 1>Trump in November, and it was supposed to sort of

0:38:56.120 --> 0:39:01.600
<v Speaker 1>exemplify the restoring efforts, the bringing jobs back from shen Z.

0:39:02.360 --> 0:39:05.120
<v Speaker 1>That was Bloomberg News technology reporter Austin Carr. Check out

0:39:05.120 --> 0:39:07.279
<v Speaker 1>that story and more in the current issue of Bloomberg

0:39:07.320 --> 0:39:10.560
<v Speaker 1>Business Week, on newsstands, online at Bloomberg dot com, and

0:39:10.840 --> 0:39:13.520
<v Speaker 1>on the Bloomberg You're listening to Bloomberg business Week coming up.

0:39:13.760 --> 0:39:16.279
<v Speaker 1>Runway has been trying to think of innovative ways to

0:39:16.360 --> 0:39:19.960
<v Speaker 1>make sure that businesses that we care about stay active,

0:39:20.200 --> 0:39:23.799
<v Speaker 1>continue to employ folks and make wonderful product We're gonna

0:39:23.840 --> 0:39:26.840
<v Speaker 1>hear from the leader of a black and brown woman

0:39:26.960 --> 0:39:30.120
<v Speaker 1>led firm about helping to build wealth for people of color.

0:39:30.440 --> 0:39:35.280
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Carol

0:39:35.360 --> 0:39:40.600
<v Speaker 1>Messer and Bloomberg Quick Takes. Tim Stinovic from Bloomberg Radio. So, Tim,

0:39:40.640 --> 0:39:42.799
<v Speaker 1>one of the things the pandemic really brought to light

0:39:42.920 --> 0:39:45.399
<v Speaker 1>is about the disparities that we are seeing in our

0:39:45.440 --> 0:39:49.440
<v Speaker 1>society and our economy, specifically wealth gaps that we are

0:39:49.440 --> 0:39:52.719
<v Speaker 1>seeing between black and white people. Reminded of it every

0:39:52.800 --> 0:39:55.880
<v Speaker 1>day with the unequal recovery and the unequal impact that

0:39:56.080 --> 0:39:58.840
<v Speaker 1>this pandemic has had. We did catch up with the

0:39:58.840 --> 0:40:01.120
<v Speaker 1>head of one company though, that's working to change that.

0:40:01.120 --> 0:40:03.399
<v Speaker 1>That's right. Jessica Norway is who we spoke with. She's

0:40:03.440 --> 0:40:06.759
<v Speaker 1>the founder and CEO of Runway. The firm describes itself

0:40:06.800 --> 0:40:10.440
<v Speaker 1>as a financial innovation company and they're committed to dismantling

0:40:10.719 --> 0:40:14.719
<v Speaker 1>systemic barriers and reimagining financial policies and practices, and it

0:40:14.760 --> 0:40:17.720
<v Speaker 1>helps to build black community wealth through early stage funding

0:40:17.800 --> 0:40:20.560
<v Speaker 1>and more. Check it out. We started off thinking about

0:40:21.120 --> 0:40:26.040
<v Speaker 1>Runway and the disparity of black businesses, which unfortunately right

0:40:26.040 --> 0:40:29.400
<v Speaker 1>now due to covid and UM and just the historical

0:40:29.880 --> 0:40:34.640
<v Speaker 1>imbalance of African Americans ability to access capital, the racial

0:40:34.640 --> 0:40:39.800
<v Speaker 1>wealth gaps. That gap prior to covid UM was somewhere

0:40:39.840 --> 0:40:44.360
<v Speaker 1>around about ten thousand dollars in combined wealth on average

0:40:44.360 --> 0:40:46.680
<v Speaker 1>across the country for black people in about a hundred

0:40:46.719 --> 0:40:50.600
<v Speaker 1>and forty two thousands for white folks around the country

0:40:50.640 --> 0:40:55.560
<v Speaker 1>combined wealth. UM. And since COVID, everybody a white blacks. UM,

0:40:55.600 --> 0:40:57.799
<v Speaker 1>everybody has taken a hit, and so that number has

0:40:57.840 --> 0:41:01.840
<v Speaker 1>been completely decimated. Uh, and Runway has been trying to

0:41:01.840 --> 0:41:05.319
<v Speaker 1>think of innovative ways to make sure that these businesses

0:41:05.360 --> 0:41:09.280
<v Speaker 1>that we care about, UM, stay active, continue to employ

0:41:09.400 --> 0:41:13.480
<v Speaker 1>folks and make wonderful products as we know them to do. Well.

0:41:13.560 --> 0:41:15.840
<v Speaker 1>It's interesting you guys, and we did a great Bloomberg

0:41:15.880 --> 0:41:18.560
<v Speaker 1>story about some of the work that you're doing, specifically

0:41:18.600 --> 0:41:21.640
<v Speaker 1>about these guaranteed income pilot projects. Tell us little bit

0:41:21.640 --> 0:41:26.840
<v Speaker 1>about this where you're actually giving residents money no strings attached, um,

0:41:26.880 --> 0:41:30.879
<v Speaker 1>you know, to help out specifically small businesses. Uh, tell

0:41:30.920 --> 0:41:34.080
<v Speaker 1>us little bit about that. All right, So this this

0:41:34.160 --> 0:41:37.440
<v Speaker 1>started right as at the time when everything was closing

0:41:37.480 --> 0:41:41.759
<v Speaker 1>down around us. This is probably April, and UM, the

0:41:41.800 --> 0:41:45.880
<v Speaker 1>funding Uh, the fun team at Runway came together to

0:41:45.920 --> 0:41:50.480
<v Speaker 1>talk about our portfolio of companies and they range um

0:41:50.480 --> 0:41:55.520
<v Speaker 1>from uh wonderful you know, food makers and artisans and

0:41:56.160 --> 0:41:59.040
<v Speaker 1>all kinds of tech companies and so forth. What could

0:41:59.040 --> 0:42:01.359
<v Speaker 1>we do to make sure where that that group of

0:42:01.400 --> 0:42:04.040
<v Speaker 1>folks UM made it through, and we really believe in

0:42:04.040 --> 0:42:07.879
<v Speaker 1>the community of our entrepreneurs and we believe that our

0:42:07.920 --> 0:42:11.760
<v Speaker 1>survival is really dependent on there. So we thought about

0:42:11.840 --> 0:42:14.759
<v Speaker 1>it and we came up with thinking that what we

0:42:14.800 --> 0:42:18.319
<v Speaker 1>needed is cash UM and that they needed a guaranteed

0:42:18.360 --> 0:42:21.759
<v Speaker 1>income payment, something that they knew every month that was

0:42:21.800 --> 0:42:23.920
<v Speaker 1>gonna come in that could help them to make some

0:42:24.000 --> 0:42:26.920
<v Speaker 1>of the adjustments and some decisions that we all had

0:42:27.000 --> 0:42:30.480
<v Speaker 1>the face around childcare and flowing of business. We have

0:42:30.640 --> 0:42:33.319
<v Speaker 1>one company that was a florist that did a lot

0:42:33.360 --> 0:42:35.919
<v Speaker 1>of events in the summer, and so how do those

0:42:35.960 --> 0:42:40.640
<v Speaker 1>companies start to pivot UM, go online more UM, and

0:42:40.719 --> 0:42:44.239
<v Speaker 1>just deal with the things that happened day to day

0:42:44.280 --> 0:42:48.480
<v Speaker 1>in their life. So we decided that a cash payment

0:42:48.680 --> 0:42:51.719
<v Speaker 1>every month for a few months would help give some

0:42:51.760 --> 0:42:54.279
<v Speaker 1>of that breathing space to make those decisions. And one

0:42:54.320 --> 0:42:56.120
<v Speaker 1>of the things that was so important for us is

0:42:56.160 --> 0:42:59.600
<v Speaker 1>for us to say that it didn't matter what they

0:42:59.640 --> 0:43:01.839
<v Speaker 1>did with that money. They didn't have to report to us,

0:43:01.840 --> 0:43:04.600
<v Speaker 1>they didn't have to make an application to get it

0:43:04.680 --> 0:43:07.719
<v Speaker 1>or anything. It was a conversation with them about what

0:43:07.760 --> 0:43:10.480
<v Speaker 1>we could do that would help them in this moment

0:43:10.560 --> 0:43:13.640
<v Speaker 1>in time, and when we look at the success of it,

0:43:14.960 --> 0:43:18.200
<v Speaker 1>our businesses are still active and going and hiring people,

0:43:18.640 --> 0:43:21.280
<v Speaker 1>and the amount of money that we were able to

0:43:21.280 --> 0:43:24.560
<v Speaker 1>to move to them was really nominal. When we look

0:43:24.600 --> 0:43:26.879
<v Speaker 1>at the ripple effect of what it means for those

0:43:26.920 --> 0:43:30.320
<v Speaker 1>businesses to be up and running right now at this time,

0:43:30.600 --> 0:43:32.359
<v Speaker 1>well like, if you think about it, right, if you're

0:43:32.360 --> 0:43:34.600
<v Speaker 1>able to keep these businesses going, the impact on the

0:43:34.680 --> 0:43:38.240
<v Speaker 1>family specifically the business owner, but then again anybody they employ,

0:43:38.360 --> 0:43:42.400
<v Speaker 1>and then ultimately is that business gets bigger, it becomes,

0:43:42.760 --> 0:43:45.680
<v Speaker 1>you know, casts a wider net. What's interesting is you've

0:43:45.719 --> 0:43:47.960
<v Speaker 1>done a lot of research on this UM and have

0:43:48.040 --> 0:43:50.920
<v Speaker 1>looked into and it's something that we actually talked this

0:43:50.960 --> 0:43:53.120
<v Speaker 1>week with the former head of the f d i C.

0:43:53.280 --> 0:43:57.480
<v Speaker 1>Sila Bear, about banks they, you know, in terms of

0:43:57.560 --> 0:44:02.840
<v Speaker 1>lending to minority community ease or minority business owners, especially

0:44:02.880 --> 0:44:06.520
<v Speaker 1>the big banks, they're not so good. That's right, that's right.

0:44:06.600 --> 0:44:09.600
<v Speaker 1>One of the really incredible things that came out during

0:44:09.600 --> 0:44:12.319
<v Speaker 1>this time CARE was a report from um I think

0:44:12.320 --> 0:44:14.200
<v Speaker 1>it came out in August or maybe the beginning of

0:44:14.239 --> 0:44:18.160
<v Speaker 1>September from um UM the Federal Reserve of New York

0:44:18.239 --> 0:44:22.120
<v Speaker 1>that talked about this very issue and said specifically that

0:44:22.480 --> 0:44:26.080
<v Speaker 1>it was because of systemic racism inside of the financial

0:44:26.080 --> 0:44:29.640
<v Speaker 1>institution that made it so that these businesses that we're

0:44:29.640 --> 0:44:32.680
<v Speaker 1>talking about were under capitalized from the very beginning and

0:44:32.760 --> 0:44:37.520
<v Speaker 1>therefore could not sustain this level of a blow of

0:44:37.640 --> 0:44:40.719
<v Speaker 1>closure and so forth. So we we also looked at

0:44:40.719 --> 0:44:44.440
<v Speaker 1>the data UM from the p p p UH program

0:44:44.640 --> 0:44:48.320
<v Speaker 1>that the banks were administering, and again we saw numbers

0:44:48.320 --> 0:44:52.120
<v Speaker 1>where African American entrepreneurs UM did not get the same

0:44:52.160 --> 0:44:56.600
<v Speaker 1>access to those UH funds as other businesses did, and

0:44:56.640 --> 0:45:00.279
<v Speaker 1>so we have a historic blind spot UM. A side

0:45:00.320 --> 0:45:04.200
<v Speaker 1>of the financial industry, particularly with banking and Runway has

0:45:04.239 --> 0:45:06.799
<v Speaker 1>been really active since the very beginning to work with

0:45:07.120 --> 0:45:11.000
<v Speaker 1>depository institutions like banks and credit unions UM, even some

0:45:11.239 --> 0:45:13.560
<v Speaker 1>uh c df I loan funds and so forth, but

0:45:13.640 --> 0:45:18.120
<v Speaker 1>to talk with them about those in these underlying biases

0:45:18.160 --> 0:45:21.680
<v Speaker 1>that are coded inside of their underwriting process, how we

0:45:21.719 --> 0:45:25.800
<v Speaker 1>can change those things right and and incentivizing those changes

0:45:26.080 --> 0:45:28.000
<v Speaker 1>so we're able to bring a lot of folks who

0:45:28.040 --> 0:45:31.400
<v Speaker 1>are investing alongside of us, who are really ready to

0:45:31.440 --> 0:45:33.880
<v Speaker 1>put their money into banks that are going to be

0:45:33.960 --> 0:45:36.399
<v Speaker 1>the kind of actors that are going to actually help

0:45:36.440 --> 0:45:38.880
<v Speaker 1>these businesses well. Listen, and I feel like so much

0:45:38.920 --> 0:45:40.800
<v Speaker 1>of the work you're doing too, it's and and we're

0:45:40.880 --> 0:45:43.520
<v Speaker 1>getting much more clarity and being much more deliberate and specific.

0:45:43.560 --> 0:45:47.880
<v Speaker 1>It's not just gaps and income, it's really gaps in wealth.

0:45:47.920 --> 0:45:50.160
<v Speaker 1>And and I know in the Bloomberg story that we

0:45:50.200 --> 0:45:52.880
<v Speaker 1>wrote because of the racial wealth gap, the media net

0:45:52.920 --> 0:45:56.000
<v Speaker 1>worth of white families is in estimated a hundred and

0:45:56.040 --> 0:46:00.000
<v Speaker 1>seventy one thousand dollars compared to seventeen thousand, a hundred

0:46:00.040 --> 0:46:04.239
<v Speaker 1>fifty media net worth of black families. I mean that,

0:46:04.480 --> 0:46:08.680
<v Speaker 1>Jessica is huge. It's huge, It's huge, And I think

0:46:09.160 --> 0:46:12.759
<v Speaker 1>what why Runway is so um important in this time?

0:46:13.040 --> 0:46:16.719
<v Speaker 1>As you describe, we're a financial innovation firm, and what

0:46:16.760 --> 0:46:19.320
<v Speaker 1>we mean is we don't think that there's a one

0:46:19.440 --> 0:46:22.160
<v Speaker 1>size solution I think that's going to actually change it.

0:46:22.200 --> 0:46:25.560
<v Speaker 1>I think that there's been multiple failures along the way

0:46:25.600 --> 0:46:28.560
<v Speaker 1>that have gotten that level of wealth to where it is,

0:46:28.640 --> 0:46:33.800
<v Speaker 1>from places around income inequality, to housing um to business

0:46:33.920 --> 0:46:37.280
<v Speaker 1>you know, their education spending. There's a lot of places

0:46:37.320 --> 0:46:39.799
<v Speaker 1>where we can really look at this. But what is

0:46:40.120 --> 0:46:42.600
<v Speaker 1>what it's important at this point is for us to

0:46:42.640 --> 0:46:45.520
<v Speaker 1>be deeply innovative that the things that we used to

0:46:45.560 --> 0:46:49.920
<v Speaker 1>do for disaster or for business supports will not solve

0:46:50.320 --> 0:46:53.760
<v Speaker 1>a historical problem. We have to be much more creative

0:46:53.800 --> 0:46:56.600
<v Speaker 1>about it. And I think that's why a Runway firm

0:46:56.719 --> 0:46:59.400
<v Speaker 1>um is really growing at this particular time. That was

0:46:59.480 --> 0:47:02.640
<v Speaker 1>Jessica no World, founder and CEO of Runway. Still to

0:47:02.680 --> 0:47:04.920
<v Speaker 1>come on Bloomberg Business Week. We've been looking forward to

0:47:04.960 --> 0:47:09.320
<v Speaker 1>this one. Do you want to be Famous? Yes, yes,

0:47:09.440 --> 0:47:14.640
<v Speaker 1>absolutely Batch the HBO documentary Fake Famous. The filmmaker and

0:47:14.640 --> 0:47:18.640
<v Speaker 1>creator of Instagram influencers, Nick Bilton joining us. That's next.

0:47:18.760 --> 0:47:35.280
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Carol

0:47:35.320 --> 0:47:40.439
<v Speaker 1>Masser and Bloomberg Quick takes Tim Stenovy from Bloomberg Radio. So, Tim,

0:47:40.440 --> 0:47:43.960
<v Speaker 1>do you want to be famous? That's a good question. Well,

0:47:43.960 --> 0:47:46.960
<v Speaker 1>it's a question also asked by a new HBO Max documentary.

0:47:47.040 --> 0:47:50.400
<v Speaker 1>It really provides a great window into the world of influencers.

0:47:50.400 --> 0:47:52.759
<v Speaker 1>It's called Fake Famous, and it's been described as a

0:47:52.800 --> 0:47:57.279
<v Speaker 1>yearlong social experiment to turn three individuals into Instagram influencers. Well,

0:47:57.320 --> 0:47:59.360
<v Speaker 1>there are no shortage of people who want to become

0:47:59.400 --> 0:48:02.239
<v Speaker 1>famous behind the camera in front of the camera and

0:48:02.239 --> 0:48:05.759
<v Speaker 1>the person creating the influencers is veteran technology journalist Nick

0:48:05.800 --> 0:48:08.200
<v Speaker 1>built In. He's written for Vanity Fair, the New York Times.

0:48:08.200 --> 0:48:10.720
<v Speaker 1>He's also the author of Hatching Twitter, a true story

0:48:10.760 --> 0:48:14.880
<v Speaker 1>of money, power, friendship, and betrayal. Nick wrote, produced, and

0:48:14.960 --> 0:48:17.799
<v Speaker 1>directed the film. He joined us from l A. I've

0:48:17.800 --> 0:48:21.040
<v Speaker 1>been a technology report for almost twenty years now, and um,

0:48:21.080 --> 0:48:23.960
<v Speaker 1>I was a Vanity Fair about five years ago, and

0:48:24.320 --> 0:48:27.120
<v Speaker 1>Graydon Carter was my editor in chief, and you know,

0:48:27.160 --> 0:48:30.200
<v Speaker 1>we were kicking around a few documentary ideas over the years,

0:48:30.600 --> 0:48:32.200
<v Speaker 1>and a couple of years back, he said, oh, we

0:48:32.239 --> 0:48:35.960
<v Speaker 1>should do a documentary on influencers, uh. And I said, oh, well,

0:48:35.960 --> 0:48:38.279
<v Speaker 1>the whole industry is a bit of a joke. And

0:48:38.320 --> 0:48:39.520
<v Speaker 1>he said, what do you mean. I said, well, I

0:48:39.520 --> 0:48:42.799
<v Speaker 1>could make an influencer in ten minutes. And he said, well,

0:48:42.800 --> 0:48:46.480
<v Speaker 1>that's our documentary. And um and that was essentially how

0:48:46.520 --> 0:48:49.120
<v Speaker 1>this all began. And I had been at the New

0:48:49.200 --> 0:48:52.839
<v Speaker 1>York Times. Uh, I had written about box. You know,

0:48:52.920 --> 0:48:56.600
<v Speaker 1>these these uh fake accounts that exist on social media

0:48:56.680 --> 0:48:59.839
<v Speaker 1>that can be created by writing code and so on.

0:49:00.040 --> 0:49:01.600
<v Speaker 1>And I had written about the rise of them and

0:49:01.600 --> 0:49:04.600
<v Speaker 1>how advanced they were getting over the years. I had

0:49:04.640 --> 0:49:07.319
<v Speaker 1>then written about them when I was a Vandy fair

0:49:07.400 --> 0:49:10.920
<v Speaker 1>talking about the election, how Donald Trump and Hillary Clinton

0:49:10.960 --> 0:49:13.480
<v Speaker 1>both had millions and millions of fake accounts following them,

0:49:13.960 --> 0:49:17.799
<v Speaker 1>and of course influencers employed these same tactics, and that

0:49:17.840 --> 0:49:19.600
<v Speaker 1>was essentially what we wanted to show in the film.

0:49:19.800 --> 0:49:21.719
<v Speaker 1>And Nick, you say that influence our culture is is

0:49:21.760 --> 0:49:23.719
<v Speaker 1>a bit of a joke, but hey, there's there's real

0:49:23.800 --> 0:49:26.080
<v Speaker 1>money behind this, and and there's real money behind it

0:49:26.160 --> 0:49:28.280
<v Speaker 1>still even though it seems like a lot of people

0:49:28.360 --> 0:49:31.319
<v Speaker 1>and companies are in on the joke. Well, I think

0:49:31.360 --> 0:49:34.960
<v Speaker 1>it's interesting because there is real money behind it. Um.

0:49:35.200 --> 0:49:37.400
<v Speaker 1>But it's at the same time it's not. It's it

0:49:37.560 --> 0:49:42.160
<v Speaker 1>is so inauthentic in the way that the money, you know,

0:49:42.360 --> 0:49:46.520
<v Speaker 1>changes hands, in the way that influences essentially purport to

0:49:46.640 --> 0:49:51.000
<v Speaker 1>be kind of these these new bearers of ideas and

0:49:51.200 --> 0:49:54.319
<v Speaker 1>culture and consumerism and so on. It's, you know, when

0:49:54.320 --> 0:49:55.960
<v Speaker 1>we really kind of show this in the film, I mean,

0:49:56.200 --> 0:49:58.719
<v Speaker 1>one of the things that we talk about is is

0:49:58.760 --> 0:50:04.040
<v Speaker 1>how influencers the entire concept of it, uh is it

0:50:04.080 --> 0:50:07.239
<v Speaker 1>is it is very similar to advertising, but even more extreme,

0:50:07.719 --> 0:50:09.880
<v Speaker 1>and that the whole goal is to make you feel

0:50:09.880 --> 0:50:12.600
<v Speaker 1>worse about yourself, so that you want to experience what

0:50:12.719 --> 0:50:16.000
<v Speaker 1>an influencer experiences in their wonderful life of their free

0:50:16.080 --> 0:50:18.879
<v Speaker 1>vacations and their fancy Lamborghinis and this, that and the other,

0:50:19.320 --> 0:50:21.799
<v Speaker 1>and and really they're getting all this stuff for free,

0:50:21.840 --> 0:50:24.440
<v Speaker 1>but they're not necessarily being honest about whether they actually

0:50:24.440 --> 0:50:26.520
<v Speaker 1>like it or not. This is like kind of social

0:50:26.560 --> 0:50:28.879
<v Speaker 1>media at its core though. Right, it's not just influencers

0:50:28.880 --> 0:50:31.359
<v Speaker 1>who we are posting the highlight reel. Right, this is

0:50:31.400 --> 0:50:35.399
<v Speaker 1>like how how normal people use Instagram. Right. They show

0:50:35.440 --> 0:50:37.600
<v Speaker 1>off the best parts of their lives. It's like the

0:50:37.640 --> 0:50:39.960
<v Speaker 1>holiday letter, you know, the trips to Africa and the

0:50:40.040 --> 0:50:44.520
<v Speaker 1>kids are all getting straight a's on steroids. Well, it's

0:50:44.560 --> 0:50:47.520
<v Speaker 1>it's completely true. I think that you know, Instagram, I

0:50:47.880 --> 0:50:51.200
<v Speaker 1>personal would believe is the worst at this. They're the

0:50:51.200 --> 0:50:55.120
<v Speaker 1>guiltiest of it because Instagram was founded on this idea

0:50:55.320 --> 0:51:00.279
<v Speaker 1>of of being deceptive to the viewer. And the whole

0:51:00.320 --> 0:51:03.880
<v Speaker 1>point of filters that were there was a highlight of Instagram,

0:51:03.920 --> 0:51:07.480
<v Speaker 1>which can make your really bad photo look really good

0:51:07.480 --> 0:51:11.000
<v Speaker 1>by just pressing a single button. And and the founders

0:51:11.000 --> 0:51:14.160
<v Speaker 1>of Instagram they wanted it to feel like like a

0:51:14.239 --> 0:51:16.719
<v Speaker 1>Vogue magazine or a vanity fair. They wanted people to

0:51:16.760 --> 0:51:21.439
<v Speaker 1>post the beautiful shot images and make it appear as if,

0:51:21.840 --> 0:51:24.000
<v Speaker 1>you know, that was the life that you were living.

0:51:24.200 --> 0:51:26.960
<v Speaker 1>And I think that the end result of that was

0:51:27.040 --> 0:51:30.840
<v Speaker 1>that you now have a system in place where I

0:51:30.880 --> 0:51:34.080
<v Speaker 1>think it's just the most inauthentic platform on the Internet.

0:51:34.120 --> 0:51:37.319
<v Speaker 1>Every every platform has the problems. You have Twitter, where

0:51:37.320 --> 0:51:40.280
<v Speaker 1>it's you know, everyone's just angry at everyone else, and

0:51:40.520 --> 0:51:42.719
<v Speaker 1>you know, they all have their things, but Instagram, I

0:51:42.760 --> 0:51:46.200
<v Speaker 1>think is the absolute most deceptive of them. All kids

0:51:46.239 --> 0:51:48.960
<v Speaker 1>want to do this, They want to be influencers, they

0:51:49.000 --> 0:51:51.600
<v Speaker 1>want to be famous, which is something you ask a

0:51:51.680 --> 0:51:54.359
<v Speaker 1>group of of twenties some things, right when you kind

0:51:54.360 --> 0:51:56.759
<v Speaker 1>of line up a couple of people to to work with.

0:51:57.680 --> 0:52:00.320
<v Speaker 1>So the one of the other aspects of the beginning

0:52:00.320 --> 0:52:02.080
<v Speaker 1>of this film that we did a lot of research

0:52:02.160 --> 0:52:06.359
<v Speaker 1>into and I had read about before, was um when

0:52:06.400 --> 0:52:09.239
<v Speaker 1>you look at the studies that have been done. There's

0:52:09.239 --> 0:52:12.040
<v Speaker 1>all these longitudinal studies who have been done, Ustlas done them,

0:52:12.080 --> 0:52:15.680
<v Speaker 1>other other universities to where over the years they ask

0:52:15.760 --> 0:52:17.279
<v Speaker 1>kids every single year, what do you want to be

0:52:17.320 --> 0:52:19.880
<v Speaker 1>when you grow up? And back in the sixties and seventies,

0:52:19.920 --> 0:52:22.239
<v Speaker 1>kids used to be wanted to be a teacher or

0:52:22.280 --> 0:52:25.680
<v Speaker 1>a lawyer, doctor. Back in the eighties, they started to

0:52:25.760 --> 0:52:28.000
<v Speaker 1>kind of get a little bit interested in fame, but

0:52:28.040 --> 0:52:30.080
<v Speaker 1>it was famed for something that they had done, like

0:52:30.120 --> 0:52:33.240
<v Speaker 1>they wanted to be a basketball player or an actor

0:52:33.320 --> 0:52:36.640
<v Speaker 1>or something. Fast forward to today and kids just want

0:52:36.719 --> 0:52:39.520
<v Speaker 1>to be famous, and they want to be famous influencers

0:52:39.560 --> 0:52:41.919
<v Speaker 1>because they think that is the fast track to get there.

0:52:42.080 --> 0:52:44.360
<v Speaker 1>You know what, Carol, I think what's so surprising to

0:52:44.440 --> 0:52:47.080
<v Speaker 1>me is just how many kids want to be influencers

0:52:47.080 --> 0:52:49.160
<v Speaker 1>when they grew up. Like, I'm actually disturbed by it.

0:52:49.239 --> 0:52:51.400
<v Speaker 1>I was just gonna say, when you started talking about it,

0:52:51.520 --> 0:52:54.239
<v Speaker 1>that's what I found most disturbing. I think about the

0:52:54.280 --> 0:52:58.080
<v Speaker 1>documentary is the idea of kids. It's not about being doctor, lawyer, teacher.

0:52:58.200 --> 0:53:00.960
<v Speaker 1>It's about being an influencer at a really early age.

0:53:01.000 --> 0:53:03.920
<v Speaker 1>Who knows, maybe that will change in a few years. Yeah,

0:53:03.960 --> 0:53:06.879
<v Speaker 1>well that was better. In technology journalist Nick Bilton coming up.

0:53:09.080 --> 0:53:11.040
<v Speaker 1>Grab a nice glass of red or white or whatever

0:53:11.080 --> 0:53:12.560
<v Speaker 1>you like. We're going to catch up with the founder

0:53:12.560 --> 0:53:15.200
<v Speaker 1>of online wine marketplace and at the Vino, who has

0:53:15.239 --> 0:53:17.759
<v Speaker 1>seen usage take off during the pandemic What I loved

0:53:17.760 --> 0:53:19.600
<v Speaker 1>about this interview, Carol, is you were able to drink

0:53:19.960 --> 0:53:22.920
<v Speaker 1>wine while you did the interview, you know, for research purposes. Right.

0:53:23.680 --> 0:53:25.920
<v Speaker 1>I did not, but I might be drinking as I

0:53:26.040 --> 0:53:28.440
<v Speaker 1>listened to us over the weekend. You're listening to Bloomberg

0:53:28.440 --> 0:53:34.919
<v Speaker 1>Business Week. This is Bloomberg. This is Bloomberg Business Week

0:53:35.080 --> 0:53:39.000
<v Speaker 1>with Carol Masser and Bloomberg Quick Takes Tim Stellovy from

0:53:39.080 --> 0:53:43.520
<v Speaker 1>Bloomberg Radio. So some recent news. Wine started Vivino. They

0:53:43.640 --> 0:53:46.919
<v Speaker 1>recently raised a hundred and fifty five million dollars. Tim.

0:53:46.960 --> 0:53:49.400
<v Speaker 1>They're looking to expanded in new countries, are adding staff.

0:53:49.400 --> 0:53:52.960
<v Speaker 1>They really want to build out their recommendation engine after

0:53:53.000 --> 0:53:56.719
<v Speaker 1>more than doubling wine sales during the pandemic, doubling do well,

0:53:56.719 --> 0:53:59.280
<v Speaker 1>can we talk about this hundred and fifty five million dollars.

0:53:59.280 --> 0:54:02.239
<v Speaker 1>I mean, that is a big funding round. You got

0:54:02.280 --> 0:54:06.080
<v Speaker 1>up with the Vivino CEO and founder, Heinie Zacharison. Full disclosure,

0:54:06.080 --> 0:54:08.040
<v Speaker 1>I love great red wine and I do use the

0:54:08.080 --> 0:54:10.640
<v Speaker 1>Vivino app. We began now by talking about how his

0:54:10.719 --> 0:54:13.279
<v Speaker 1>world has been. We didn't know what was going to happen, right,

0:54:13.320 --> 0:54:15.640
<v Speaker 1>so we had to We have people in Hong Kong too,

0:54:15.719 --> 0:54:18.880
<v Speaker 1>they have seen something. But once it hit the US,

0:54:19.000 --> 0:54:22.160
<v Speaker 1>we're talking mid marchers, So we actually started by sort

0:54:22.160 --> 0:54:24.480
<v Speaker 1>of popping the brake a little bit and say, Okay,

0:54:24.719 --> 0:54:26.799
<v Speaker 1>what's this gonna be, what's this gonna look like, what's

0:54:26.800 --> 0:54:30.680
<v Speaker 1>gonna happen to our sales? But we pretty quickly saw

0:54:30.719 --> 0:54:33.960
<v Speaker 1>that it was gonna move us sillswise in the right direction.

0:54:34.080 --> 0:54:36.879
<v Speaker 1>So so things when we had twenty of the March,

0:54:37.360 --> 0:54:40.080
<v Speaker 1>things just jumped, you know, revenue just went way way

0:54:40.160 --> 0:54:42.560
<v Speaker 1>up there in the beginning. We also had a little

0:54:42.560 --> 0:54:45.839
<v Speaker 1>bit problems with you know, customers support and supply and

0:54:45.840 --> 0:54:47.799
<v Speaker 1>so on, So that took us a month or two

0:54:47.880 --> 0:54:51.160
<v Speaker 1>to really get back up to speed, but like a

0:54:51.200 --> 0:54:53.880
<v Speaker 1>crazy time for us. And and you know it was

0:54:53.960 --> 0:54:56.239
<v Speaker 1>it was rough, but but numbers were good. Yeah, but

0:54:56.320 --> 0:54:59.279
<v Speaker 1>so pretty quickly March that all of a sudden, um,

0:54:59.440 --> 0:55:01.719
<v Speaker 1>you know, and has it been pretty consistent in terms

0:55:01.719 --> 0:55:04.200
<v Speaker 1>of growth or have you seen a steady increase from

0:55:04.200 --> 0:55:08.440
<v Speaker 1>month to month? It was it really jumped up for

0:55:08.440 --> 0:55:11.480
<v Speaker 1>for two or three months and went like totally crazy, right,

0:55:11.880 --> 0:55:14.160
<v Speaker 1>And we may be in the beginning thought, okay, what

0:55:14.280 --> 0:55:16.600
<v Speaker 1>is this is just like a short term thing? People

0:55:16.600 --> 0:55:18.799
<v Speaker 1>want to make sure they have winers. So, but then

0:55:18.960 --> 0:55:22.280
<v Speaker 1>stabilized at a certain level, and and it's been really

0:55:22.320 --> 0:55:25.120
<v Speaker 1>really good ever since that, you know, just more buyers

0:55:25.160 --> 0:55:28.640
<v Speaker 1>converting and and just higher numbers all over. And even

0:55:28.680 --> 0:55:31.440
<v Speaker 1>when Europe sort of opened up over the summer, we

0:55:31.480 --> 0:55:34.520
<v Speaker 1>didn't see numbers really go down again, So we just

0:55:34.600 --> 0:55:36.440
<v Speaker 1>landed at a new level. Well, that's what I want

0:55:36.440 --> 0:55:38.040
<v Speaker 1>to ask you, and I'm sure listen, honey, that a

0:55:38.080 --> 0:55:41.320
<v Speaker 1>lot of people are asking you, and we all wonder that, Okay,

0:55:41.360 --> 0:55:45.080
<v Speaker 1>there are these trends, whether you're a peloton, whether you're

0:55:45.120 --> 0:55:47.959
<v Speaker 1>you know, what have you? You know, do what we've

0:55:48.000 --> 0:55:51.160
<v Speaker 1>seen over the last year because of the pandemic and

0:55:51.200 --> 0:55:54.799
<v Speaker 1>we were forced to predominantly be in our homes, work

0:55:54.840 --> 0:55:58.360
<v Speaker 1>from our homes, living our homes. Do do those trains

0:55:58.560 --> 0:56:02.200
<v Speaker 1>trends stay with us? What indications do you have that

0:56:02.280 --> 0:56:04.840
<v Speaker 1>the growth that you've seen that you hold on to

0:56:05.000 --> 0:56:07.319
<v Speaker 1>it and it continues to stay with you as the

0:56:07.320 --> 0:56:11.480
<v Speaker 1>world starts to reopen. Yeah, it's a good question, right.

0:56:11.520 --> 0:56:14.000
<v Speaker 1>I think first we can say for certain, like wine

0:56:14.040 --> 0:56:16.439
<v Speaker 1>is probably not a fan, right, it's probably gonna stay

0:56:16.440 --> 0:56:20.920
<v Speaker 1>with it, not in my world. So so they're probably

0:56:20.920 --> 0:56:23.759
<v Speaker 1>gonna keep buying wine. But what our theory and what

0:56:23.800 --> 0:56:27.040
<v Speaker 1>we we we've seen so far, especially when you're opened again,

0:56:27.680 --> 0:56:29.839
<v Speaker 1>is that you know, it's really really hard to get

0:56:29.880 --> 0:56:32.759
<v Speaker 1>people to change habits. But if you have something that

0:56:32.840 --> 0:56:36.160
<v Speaker 1>is more convenient and easier and so um, you know,

0:56:36.200 --> 0:56:39.040
<v Speaker 1>they don't go back. Like like we buy most of

0:56:39.040 --> 0:56:42.960
<v Speaker 1>our supermarket stuff online now miss me personally, and I

0:56:42.960 --> 0:56:45.520
<v Speaker 1>would never go back, Like, once I've seen it work,

0:56:46.120 --> 0:56:48.080
<v Speaker 1>I'm just not going back. And the same goes for

0:56:48.280 --> 0:56:50.560
<v Speaker 1>something like Amazon. Right, there's a reason why we do

0:56:50.640 --> 0:56:54.200
<v Speaker 1>it because once we start doing it's it's incredibly convenient

0:56:54.280 --> 0:56:57.080
<v Speaker 1>and and the same goes for for buying wine online. Well,

0:56:57.120 --> 0:56:59.239
<v Speaker 1>and I'm curious about your demographic who your Do you

0:56:59.280 --> 0:57:02.279
<v Speaker 1>have a typical user and if so, describe who they

0:57:02.320 --> 0:57:04.359
<v Speaker 1>are and what kind of buying do you typically see

0:57:04.400 --> 0:57:08.640
<v Speaker 1>from them. So so, we we have fifty million users

0:57:08.640 --> 0:57:11.399
<v Speaker 1>around the world, so it's really really difficult for us

0:57:11.400 --> 0:57:15.560
<v Speaker 1>to to say what a typical user is. UM. Previously,

0:57:15.719 --> 0:57:19.040
<v Speaker 1>i would say pre pandemic, it was people that were

0:57:19.080 --> 0:57:20.960
<v Speaker 1>a little bit more into wine, not like not the

0:57:21.040 --> 0:57:24.440
<v Speaker 1>high end user, more the the higher end of the

0:57:24.480 --> 0:57:28.880
<v Speaker 1>casual drinkers. But now I think it's changed, Like we

0:57:28.880 --> 0:57:31.800
<v Speaker 1>we see everybody doing it now. We also see price

0:57:31.880 --> 0:57:35.760
<v Speaker 1>points moving down. That doesn't mean people dry, people buy

0:57:35.880 --> 0:57:39.040
<v Speaker 1>wine that's less expensive. It just means that we're taking

0:57:39.080 --> 0:57:41.640
<v Speaker 1>more from the offline part and people are starting to

0:57:41.640 --> 0:57:45.040
<v Speaker 1>buy less expensive wines online now too. Full disclosure. I

0:57:45.080 --> 0:57:46.760
<v Speaker 1>love the you Know app. I use it. I think

0:57:46.760 --> 0:57:49.440
<v Speaker 1>what's really cool about it, um honey, to be quite honest,

0:57:49.480 --> 0:57:51.120
<v Speaker 1>is I can be anywhere and if I have someone,

0:57:51.120 --> 0:57:53.920
<v Speaker 1>I can quick take a picture, I quick get some views,

0:57:54.000 --> 0:57:56.840
<v Speaker 1>I can buy it. Like it's just wonderful and it's

0:57:56.840 --> 0:58:00.360
<v Speaker 1>so easy. I do wonder too, like how stick is it?

0:58:00.400 --> 0:58:02.880
<v Speaker 1>Once you've got somebody who's on the platform, do they

0:58:02.920 --> 0:58:07.920
<v Speaker 1>automatically become a buyer shopper? Do they continue to increase it? Like?

0:58:07.920 --> 0:58:11.520
<v Speaker 1>How does it? How does it play out? It varies

0:58:11.560 --> 0:58:13.440
<v Speaker 1>quite a bit. It is obviously an app, so you

0:58:13.480 --> 0:58:15.760
<v Speaker 1>do lose a lot of people in the beginning, but

0:58:15.960 --> 0:58:19.840
<v Speaker 1>once people start going right after people have used it

0:58:19.880 --> 0:58:23.000
<v Speaker 1>for you one year, it just doesn't change. Like once

0:58:23.040 --> 0:58:25.160
<v Speaker 1>their own board have used it for one year, that

0:58:25.240 --> 0:58:27.120
<v Speaker 1>feels like it's a lifetime. We've been around for ten

0:58:27.200 --> 0:58:29.520
<v Speaker 1>years now, so we have pretty good data on that,

0:58:29.720 --> 0:58:32.480
<v Speaker 1>so so the people that really appealed to they just

0:58:32.560 --> 0:58:35.440
<v Speaker 1>keep going. So so that's amazing. Obviously we built new

0:58:35.440 --> 0:58:37.760
<v Speaker 1>features all the time and so on to make it

0:58:37.800 --> 0:58:40.000
<v Speaker 1>better and better. Is the US your best market, your

0:58:40.040 --> 0:58:44.200
<v Speaker 1>fastest growing? Or where is it? US? Is by far

0:58:44.280 --> 0:58:49.040
<v Speaker 1>our biggest market commercially around Our sales are in the US,

0:58:49.200 --> 0:58:54.000
<v Speaker 1>so by far the biggest, not the fastest growing, I

0:58:54.040 --> 0:58:57.200
<v Speaker 1>mean relative to to the market, it's by far the biggest.

0:58:57.240 --> 0:59:00.600
<v Speaker 1>But but some other markets have started late. Uh, this

0:59:00.680 --> 0:59:04.320
<v Speaker 1>might be a bit strange, but actually France started relatively late.

0:59:04.680 --> 0:59:07.720
<v Speaker 1>It's going really really. It took them a while to

0:59:07.760 --> 0:59:11.240
<v Speaker 1>accept us, like we're not French show, so they wouldn't

0:59:11.280 --> 0:59:13.760
<v Speaker 1>accept us. But now they love us, so so we're

0:59:13.760 --> 0:59:15.360
<v Speaker 1>happy with them now. Well, so what are you gonna

0:59:15.360 --> 0:59:18.040
<v Speaker 1>do with the money hundred million that you guys have raised?

0:59:18.440 --> 0:59:19.920
<v Speaker 1>How do you need to spend it? And I am

0:59:19.960 --> 0:59:23.040
<v Speaker 1>always curious for an app like yours? What's your most

0:59:23.080 --> 0:59:26.200
<v Speaker 1>expensive you know, when you go through the balancy, is

0:59:26.240 --> 0:59:29.200
<v Speaker 1>it the people, is it marketing? What's the most expensive item?

0:59:29.280 --> 0:59:33.360
<v Speaker 1>Line item? Yeah, we're very privileged in the way that

0:59:33.400 --> 0:59:36.680
<v Speaker 1>we spend very little money on marketing historically, right, because

0:59:36.720 --> 0:59:39.320
<v Speaker 1>we have twenty thou people that installed up every single

0:59:39.400 --> 0:59:43.960
<v Speaker 1>day organically, so that's a privilege when it comes to that.

0:59:43.960 --> 0:59:46.200
<v Speaker 1>That might change in the future just we have a

0:59:46.240 --> 0:59:49.280
<v Speaker 1>little bit more cash now. But but for us, it's

0:59:49.320 --> 0:59:52.240
<v Speaker 1>all about, you know, helping people drink better wine. So

0:59:52.680 --> 0:59:55.560
<v Speaker 1>number one on our list is really upgrading product and

0:59:55.640 --> 0:59:59.160
<v Speaker 1>engineering just to make the product even better. And a

0:59:59.240 --> 1:00:02.200
<v Speaker 1>lot of that is about using machine learning and AI

1:00:02.360 --> 1:00:05.480
<v Speaker 1>to really learn every single user. You know, we know

1:00:05.880 --> 1:00:08.240
<v Speaker 1>all these wines. We have twelve million wines on there

1:00:08.520 --> 1:00:11.240
<v Speaker 1>and then we have these fifty million research and one

1:00:11.280 --> 1:00:13.280
<v Speaker 1>thing is giving them ratings. But we want to give

1:00:13.320 --> 1:00:16.880
<v Speaker 1>them personal ratings, just like Netflix does. So we're launching

1:00:16.920 --> 1:00:20.520
<v Speaker 1>something called match for you. So once once you scand

1:00:20.520 --> 1:00:22.640
<v Speaker 1>of wine, you're not just gonna see the ratings, also

1:00:22.680 --> 1:00:25.080
<v Speaker 1>going to say, you know it's eight nine and certainly

1:00:25.200 --> 1:00:28.160
<v Speaker 1>Chibil like this wine, so that we're very excited about it.

1:00:28.360 --> 1:00:31.000
<v Speaker 1>That's really interesting, that's really clever. Where are the areas

1:00:31.280 --> 1:00:33.720
<v Speaker 1>in the world that you're not yet in terms of

1:00:33.760 --> 1:00:38.280
<v Speaker 1>geography that you want to be, that you need to be. Yeah,

1:00:38.320 --> 1:00:41.600
<v Speaker 1>I think Asia has been a slower region for us

1:00:42.240 --> 1:00:46.040
<v Speaker 1>usually starts with the real wine lovers that start using it,

1:00:46.080 --> 1:00:49.040
<v Speaker 1>and then it's slow. Then it's spreads after that, but

1:00:49.280 --> 1:00:51.560
<v Speaker 1>there's no doubt about like North America and even South

1:00:51.600 --> 1:00:56.360
<v Speaker 1>America and Europe our strongest places. Asia is lagging a

1:00:56.400 --> 1:00:58.960
<v Speaker 1>little bit after but we're starting to grow there now.

1:00:59.040 --> 1:01:03.160
<v Speaker 1>So yeah, no interesting, Um, And I'm also curious. So

1:01:03.200 --> 1:01:04.760
<v Speaker 1>I think I was just looking at some of the

1:01:04.840 --> 1:01:07.520
<v Speaker 1>numbers and at least some of our reporting. This recent

1:01:07.880 --> 1:01:12.520
<v Speaker 1>funding round million values you you guys, between six and

1:01:12.520 --> 1:01:16.760
<v Speaker 1>eight hundred million. Does that feel about right? That's a

1:01:16.840 --> 1:01:22.040
<v Speaker 1>good question. We have some bloom Brig analysts estimate that,

1:01:22.200 --> 1:01:26.520
<v Speaker 1>and I'm not kind of coming in further. Okay, fair enough,

1:01:26.560 --> 1:01:28.360
<v Speaker 1>fair enough, Maybe over a glass of wine we can

1:01:28.360 --> 1:01:32.520
<v Speaker 1>talk about it sometimes take a lot of wine. Okay,

1:01:32.560 --> 1:01:35.280
<v Speaker 1>that's fair a lot of good wine. Um, you're not

1:01:35.400 --> 1:01:38.280
<v Speaker 1>profitable yet, right, and probably not this year nor next.

1:01:38.440 --> 1:01:41.440
<v Speaker 1>Why if it's doing so well and you guys are

1:01:41.480 --> 1:01:45.600
<v Speaker 1>adding you know, I'm just curious. Actually we were profitable,

1:01:45.640 --> 1:01:48.040
<v Speaker 1>so we so we did bring even. As soon as

1:01:48.080 --> 1:01:51.080
<v Speaker 1>this hit, we broke even, and I honestly I think

1:01:51.520 --> 1:01:54.040
<v Speaker 1>that's also why we managed to really raise a lot

1:01:54.040 --> 1:01:58.000
<v Speaker 1>of money people says, wow, this business really really works.

1:01:58.360 --> 1:02:01.680
<v Speaker 1>The uneconomics are Charlotte growth is there. Let's put some

1:02:01.760 --> 1:02:03.320
<v Speaker 1>real money on this and see if you can grow

1:02:03.320 --> 1:02:05.960
<v Speaker 1>it even faster. Show. So we've really shown that the

1:02:06.000 --> 1:02:08.120
<v Speaker 1>business model and the union numics are strong and that

1:02:08.240 --> 1:02:12.520
<v Speaker 1>profitability continues this year, next year. There's your pretty confident

1:02:12.560 --> 1:02:15.000
<v Speaker 1>of that. We're not yeah, no, we're not planning to

1:02:15.000 --> 1:02:16.880
<v Speaker 1>do that because now we really want to invest. Right.

1:02:17.040 --> 1:02:20.360
<v Speaker 1>So so we've managed to show that, you know, it

1:02:20.440 --> 1:02:22.720
<v Speaker 1>all works, but now we're going to invest a lot

1:02:22.800 --> 1:02:26.080
<v Speaker 1>more fuel the growth. Got it? Got it? And so

1:02:26.120 --> 1:02:28.880
<v Speaker 1>what's the endgame for you? Guys? Do you plan to

1:02:29.080 --> 1:02:30.800
<v Speaker 1>I know, and I know you probably get asked these

1:02:30.840 --> 1:02:34.400
<v Speaker 1>questions a million times, but I have to ask you, um,

1:02:34.440 --> 1:02:37.040
<v Speaker 1>what is the endgame? Go it alone, continue to grow

1:02:37.080 --> 1:02:39.160
<v Speaker 1>the business. You've just gotten another capital raised. There's a

1:02:39.200 --> 1:02:41.520
<v Speaker 1>lot of money out there. There's also a pretty healthy

1:02:41.520 --> 1:02:45.480
<v Speaker 1>I p O market, you know, and it's been yeah, exactly,

1:02:45.600 --> 1:02:49.040
<v Speaker 1>So how do you want to do it? I think

1:02:49.040 --> 1:02:51.440
<v Speaker 1>it's a good question. I think my answer has always

1:02:51.440 --> 1:02:54.200
<v Speaker 1>been and and and you know, we're closer to something

1:02:54.240 --> 1:02:58.040
<v Speaker 1>now obviously, but really build a sustainable business also a

1:02:58.080 --> 1:03:00.880
<v Speaker 1>business that could stand alone. Right when you think about

1:03:00.880 --> 1:03:04.240
<v Speaker 1>the wine market being like almost like four hundred billion dollars,

1:03:04.400 --> 1:03:07.040
<v Speaker 1>if we get a slice of that, this could be

1:03:07.080 --> 1:03:10.040
<v Speaker 1>a really big sustainable business. So you know, I think,

1:03:10.120 --> 1:03:13.000
<v Speaker 1>you know, someone might be interesting acquiring us, but I

1:03:13.000 --> 1:03:15.200
<v Speaker 1>think I p O is something I really like at

1:03:15.240 --> 1:03:17.640
<v Speaker 1>some point too well. And it sounds like, you know, honey,

1:03:17.640 --> 1:03:19.400
<v Speaker 1>from what you told me is now that you've got

1:03:19.400 --> 1:03:21.800
<v Speaker 1>this money, but you said you did break even. You've

1:03:21.840 --> 1:03:24.560
<v Speaker 1>shown kind of the world that we can do this. Um,

1:03:24.680 --> 1:03:27.000
<v Speaker 1>so you've got some more money that you mentioned you

1:03:27.000 --> 1:03:30.640
<v Speaker 1>want to put into upgrading your product engineering and so on.

1:03:31.200 --> 1:03:34.160
<v Speaker 1>Is that what you need ideally to kind of move

1:03:34.240 --> 1:03:37.240
<v Speaker 1>the platform in the business to the next level because

1:03:37.280 --> 1:03:40.360
<v Speaker 1>you've got a lot of users. Yeah, yeah, yeah. But

1:03:40.360 --> 1:03:42.560
<v Speaker 1>I think it's also about like the thing about we

1:03:42.600 --> 1:03:46.360
<v Speaker 1>are a global business. Right, we are actually in seventeen markets.

1:03:46.520 --> 1:03:49.680
<v Speaker 1>The marketplace open in seventeen markets, right, We're only two

1:03:49.760 --> 1:03:51.880
<v Speaker 1>hundred people, so we really want to go a little

1:03:51.880 --> 1:03:54.440
<v Speaker 1>bit deeper into each market. That was veno CEO and

1:03:54.440 --> 1:03:57.200
<v Speaker 1>founder Heine's acharizing, and that reps up the weekend edition

1:03:57.240 --> 1:03:59.520
<v Speaker 1>to Bloomberg Business Week from Bloomberg Radio. Thanks so much

1:03:59.520 --> 1:04:02.080
<v Speaker 1>for joining sum Carol Masser and I'm Tim Stanovk. Be

1:04:02.120 --> 1:04:04.600
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1:04:04.640 --> 1:04:07.200
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1:04:21.280 --> 1:04:23.960
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1:04:24.000 --> 1:04:27.040
<v Speaker 1>built In on his HBO Max documentary Fake Famous. Find

1:04:27.040 --> 1:04:30.160
<v Speaker 1>out how to fake being on an airplane. It's easier

1:04:30.200 --> 1:04:31.959
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<v Speaker 1>and a big screen. That's all we're gonna, you know,

1:04:34.120 --> 1:04:36.280
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