WEBVTT - How Mike McCarley is Revolutionizing Golf with TGL

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, Radio News.

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<v Speaker 2>Hi everyone, welcome back to the Deal.

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<v Speaker 3>I'm your host, Jason Kelly alongside my partner Alex Rodriguez.

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<v Speaker 3>All Right, Alex, I feel like, you know, it's been

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<v Speaker 3>seventy two hours since I've seen It's like the longest

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<v Speaker 3>we've gone in a couple of weeks.

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<v Speaker 2>Like, what have you been up to? What's going on?

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<v Speaker 1>My preference, Jason, if I saw you daily? We text

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<v Speaker 1>daily anyways, exactly.

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<v Speaker 3>We know exactly what's going on in each other's lives

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<v Speaker 3>and in the sports world. So we were at Sloan

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<v Speaker 3>MIT Sloan Sports Analytics Conference last week, a really, really

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<v Speaker 3>fun conversation with David Blitzer. I'm so excited for people

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<v Speaker 3>to hear that later on this spring, and we talk

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<v Speaker 3>about one of One. This is a guy who we

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<v Speaker 3>could have gone for three hours, don't you think we

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<v Speaker 3>could have?

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<v Speaker 1>And I mean he is one of one. That's a

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<v Speaker 1>perfect way to describe him. I mean to think he's

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<v Speaker 1>been at Blackstone since nineteen ninety one and now he's

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<v Speaker 1>making a paradigm shift to run in his family office.

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<v Speaker 1>And what I think our viewers would really find interesting

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<v Speaker 1>in our listeners is he has an extraordinary amount of

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<v Speaker 1>equity across every sports platform and how he uses a

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<v Speaker 1>data all the way from Little League as being a

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<v Speaker 1>partner to cal Ripken to what he does with his

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<v Speaker 1>guardians and everything else in between is a fascinating conversation.

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<v Speaker 3>Yeah, so really look forward to everyone getting to hear that.

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<v Speaker 3>So here's one interesting thing. I actually meant to text

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<v Speaker 3>you this. So I was texting with Jess Gallman, you know,

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<v Speaker 3>who's sort of the convener along with Daryl moriy of Sloan,

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<v Speaker 3>and I was saying to her, I feel like one

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<v Speaker 3>of the measures and this is a snooty measure, so

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<v Speaker 3>like fair warning, but one of the measures of a

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<v Speaker 3>really great conference is like the power of.

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<v Speaker 2>The green room.

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<v Speaker 3>And man, when we walked in there and saw all

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<v Speaker 3>the other folks who were going to be on stage

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<v Speaker 3>had been on the stage. You know, we saw triple ages.

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<v Speaker 3>We were like walking through the there were all these

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<v Speaker 3>NWSL owners, there were Celtics executives. Like interestingly enough, it

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<v Speaker 3>was a lot of not surprisingly our deal universe. Kitlin Goo,

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<v Speaker 3>who is a guest on the show, she was actually

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<v Speaker 3>on a panel with the guy who's gonna be our

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<v Speaker 3>guest today Mike McCary from TGL, and they were talking

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<v Speaker 3>about emerging league. So it really was a who's who

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<v Speaker 3>and so excited to dig into that. In the meantime,

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<v Speaker 3>there's been a lot happening in the sports media world.

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<v Speaker 2>Our guy, Stephen A.

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<v Speaker 3>Smith, he told us last year when he taped this

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<v Speaker 3>show he was gonna get paid, Alex, he got paid.

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<v Speaker 4>He got paid, and he's worth every every dollar.

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<v Speaker 1>Look, the head of ESPN, Jimmy Potero, loves him, and

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<v Speaker 1>for good reason. I mean, he is very, very compelling.

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<v Speaker 1>Love him or hate him, you're going to tune in.

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<v Speaker 1>He has very strong opinions. He's well informed. Yeah, and

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<v Speaker 1>my favorite thing is, I mean when he walks into arenas,

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<v Speaker 1>it's like Michael Jordan, I mean, is a trot.

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<v Speaker 4>He's a phenomenal talent.

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<v Speaker 2>Yeah.

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<v Speaker 3>So he's going to get one hundred million dollars about

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<v Speaker 3>twenty million a year. And what I found so interesting

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<v Speaker 3>is I was sort of reading about it talking to people.

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<v Speaker 3>He told us when he sat down with us that

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<v Speaker 3>first of all, he was chasing the bag. He's unapologetic

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<v Speaker 3>about that, but also he wanted more, say, more flexibility,

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<v Speaker 3>more ownership and and to your point about the influence

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<v Speaker 3>he look, he went viral last week over a confrontation

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<v Speaker 3>of sorts he had with Lebron James. So you know,

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<v Speaker 3>Lebron comes over to him in the middle of the game.

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<v Speaker 3>This is what I love about steven A. Right, steven

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<v Speaker 3>A is sitting courtside, He's sitting in between Larry David

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<v Speaker 3>and Ari Emmanuel like talk about like a power move,

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<v Speaker 3>just a power a seat, and Lebron comes over and

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<v Speaker 3>gets in his face about what steven A has been

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<v Speaker 3>saying about Bronnie, and steven A then turns it, as

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<v Speaker 3>he does, into a viral moment. The entire morning the

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<v Speaker 3>next morning on Big Take and on the steven A

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<v Speaker 3>Smith Show was all about that encounter.

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<v Speaker 2>It's amazing. His content this generation is incredible.

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<v Speaker 1>It is a gigantic win for steven A. Smith, is

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<v Speaker 1>an enormous win for ESPN. But this is the deal,

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<v Speaker 1>and I do want to just kind of go back

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<v Speaker 1>and double tap a little bit on the deal because

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<v Speaker 1>if you think about it, it took probably two months

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<v Speaker 1>for steven A Smith and ESPN to agree to one hundred.

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<v Speaker 1>It took about twelve months to get all the fine

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<v Speaker 1>print on what he can do what he can't do.

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<v Speaker 4>Can he do on YouTube? Can he go into politics?

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<v Speaker 1>It just tells you deals have never been more complicated,

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<v Speaker 1>and this is a perfect example of that.

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<v Speaker 3>Yeah, and I'm glad you brought that up, because what

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<v Speaker 3>the complexity speaks to is how multi platform you have.

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<v Speaker 2>To be if you're going to be successful.

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<v Speaker 3>Listen, I'm like going down the self referential rabbit hole here,

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<v Speaker 3>but it's like, think about this show. You can listen

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<v Speaker 3>to it, you can watch it on YouTube, you can

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<v Speaker 3>watch it on blueberg dot com, you can read about

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<v Speaker 3>it all these you see it on social We have

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<v Speaker 3>to think that way. Steven A has been thinking that

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<v Speaker 3>way for a long time, and he is He is

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<v Speaker 3>a business man for sure.

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<v Speaker 2>All right.

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<v Speaker 3>Speaking of businessmen, another guy familiar to our listeners, Dave Roberts,

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<v Speaker 3>probably not your favorite guy back in the mall because

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<v Speaker 3>he beatured New York Yankees to win the World Series.

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<v Speaker 3>Of course, the manager of the Dodger, as Dave Roberts is,

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<v Speaker 3>he's getting paid as well, eight point one million dollars

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<v Speaker 3>a year a four year extension he signs. Tell me

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<v Speaker 3>about the significance of that deal from your perspective.

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<v Speaker 1>Well, I think Jason the power shift in sports, but

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<v Speaker 1>I would say baseball is probably most synonymous with analytics,

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<v Speaker 1>and they were the you know, going back to you know,

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<v Speaker 1>Brad Pitt and Billy Bean, right and moneyball. If you

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<v Speaker 1>go back to those days, I think Sandy Alderson who

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<v Speaker 1>was a mentor to Billy Bean. He had a guy

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<v Speaker 1>by the name of Art Howe, and basically the front

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<v Speaker 1>office message started back then a couple of decades ago,

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<v Speaker 1>which was saying, we the front office, have all the power.

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<v Speaker 1>We were hired to be the voice of the team.

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<v Speaker 1>Will give you a seat at the table. But as

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<v Speaker 1>long as you run the team the way we want

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<v Speaker 1>to run it, analytics are and D departments.

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<v Speaker 4>You are are a guy. And the days of.

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<v Speaker 1>Loopanella Buck Show, Walter Joe Torre being in charge, those

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<v Speaker 1>days are over. And I think one of the things

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<v Speaker 1>that Dave Roberts have done has done a beautiful job

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<v Speaker 1>with is check the ego the door, both his experience

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<v Speaker 1>and his playing days and really be a collaborator and

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<v Speaker 1>really the lead. But let's make no mistake the front

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<v Speaker 1>officer running this team. One great example of the shift

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<v Speaker 1>in power I remember in six o seven when Joe

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<v Speaker 1>Tory was the manager and my manager with the Yankees.

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<v Speaker 1>He was making around six or seven million dollars at

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<v Speaker 1>that time. Brian Cashman, the GM was making a million dollars.

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<v Speaker 1>Today those numbers have completely reversed. Now you have a

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<v Speaker 1>guy like Andrew Friedman, the head of baseball for the Dodgers,

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<v Speaker 1>making ten million, and before this deal, Dave Roberts was

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<v Speaker 1>making closer to two to four million. Yeah, and that

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<v Speaker 1>tells you where things are, or as where the power lies.

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<v Speaker 5>Wow.

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<v Speaker 2>So I have to say you surprised me there.

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<v Speaker 3>I did not think that's what you were going to say,

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<v Speaker 3>because I see this paycheck and I'm like, wow. You know,

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<v Speaker 3>he and Craig Counsel are sort of like more or

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<v Speaker 3>less even in terms of being the highest paid managers

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<v Speaker 3>Craig Council of course of the Cubs. That's fascinating because

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<v Speaker 3>I remember watching I mean, I read the book Moneyball,

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<v Speaker 3>as I think anybody who cares about sports either has

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<v Speaker 3>or should Michael Lewis's phenomenal, phenomenal book. And then the

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<v Speaker 3>movie you mentioned, Brad Pitt, you know you remember so vividly.

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<v Speaker 3>Art how was played by the late Philip Seymour Hoffman

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<v Speaker 3>to great effect.

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<v Speaker 2>And he was I mean his legs.

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<v Speaker 3>Were cut off underneath him right by Billy Bean because

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<v Speaker 3>Billy Bean was dictating, here's who we're gonna play, Here's

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<v Speaker 3>who we're gonna get rid of. Made some very dramatic decisions.

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<v Speaker 3>So that is continuing. That's really fascinating. So is that

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<v Speaker 3>good for baseball?

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<v Speaker 4>I think it's good.

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<v Speaker 1>But I think, you know, like most things, Jason, the

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<v Speaker 1>pendulum go THO sometimes overcorrects way too much to the right.

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<v Speaker 1>And I think when you land, whether you want to

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<v Speaker 1>land at fifty fifty or sixty seventy or seventy thirty,

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<v Speaker 1>whatever you want to do, it can be one hundred

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<v Speaker 1>percent to zero. Yeah, and you still have to have

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<v Speaker 1>experience in baseball people. And that's why I think today's

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<v Speaker 1>modern day manager, the perfect person for that is a

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<v Speaker 1>guy like Dave Roberts or Aaron Boone with the Yankees

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<v Speaker 1>or Greg Council with the Cubs. You have to check

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<v Speaker 1>your ego to door and you have to be you're

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<v Speaker 1>running these franchises a little bit more like a board.

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<v Speaker 1>And ironically this might be surprising to our listeners, Jason,

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<v Speaker 1>that the most powerful person in the organization where the

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<v Speaker 1>buck stops. It's really not with the manager, and is

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<v Speaker 1>not with the general manager, is with the head of analytics.

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<v Speaker 2>Yeah.

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<v Speaker 3>Again, a dramatic shift. And you've obviously seen it. I

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<v Speaker 3>mean you see it. I would imagine in basketball too.

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<v Speaker 3>You know, you and I run across you more than

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<v Speaker 3>I in a more intimate way in your travels with

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<v Speaker 3>some very powerful people, you know, inside basketball teams, football teams, etc.

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<v Speaker 3>Who are the men and women who have the numbers?

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<v Speaker 3>And if you have the numbers, I mean, listen, that's

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<v Speaker 3>the whole basis. Going back to where we started, we

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<v Speaker 3>were hundreds of people at the at Sloan, at the

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<v Speaker 3>business school at MIT.

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<v Speaker 2>MIT is all about numbers.

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<v Speaker 3>And I mean the analysis that they're doing both on

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<v Speaker 3>the business side and on the field, on the pitch,

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<v Speaker 3>on the court. We've never seen anything like this before.

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<v Speaker 3>And you know, we were talking to Blitz, David Blitzer again.

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<v Speaker 3>He was talking about how much he uses analytics across

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<v Speaker 3>his portfolio, and he feels like he's just getting started.

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<v Speaker 3>So you do wonder as the pendulum swings back and

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<v Speaker 3>forth where all of these sports land. And I would

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<v Speaker 3>imagine and here I'm leaning on your expertise across multiple

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<v Speaker 3>professional sports. I guess the answer is different depending on

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<v Speaker 3>the team and depending on the sport.

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<v Speaker 2>Right.

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<v Speaker 1>Look, I think one of the things that analytics you've

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<v Speaker 1>got to be cautious for, and this kind of a

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<v Speaker 1>cautious tale, is that sometimes analytics does not see what

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<v Speaker 1>a guy like our former guest Johnny Damon brings to

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<v Speaker 1>the tape. Yeah, and his confidence and his swagger and

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<v Speaker 1>his ability to make the clubhouse mood more fun and

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<v Speaker 1>less especially in a place like New York where you

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<v Speaker 1>want to lower.

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<v Speaker 4>The temperature, you want to lower the pressure.

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<v Speaker 1>Guys like John Olerude, my former teammate, Johnny Damon, they

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<v Speaker 1>may not be like the greatest players of all time

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<v Speaker 1>when it comes to analytics, but when you combined what

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<v Speaker 1>they bring to the clubhouse plus their analytics, the world champions.

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<v Speaker 4>And that's exactly what we did in New York with

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<v Speaker 4>Johnny Damon.

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<v Speaker 2>Yeah, that's a great example.

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<v Speaker 3>And if folks did not see that one on your feet,

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<v Speaker 3>you should definitely go back listen to Johnny Damon. I mean, man,

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<v Speaker 3>talk about one of one. If you made that guy up,

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<v Speaker 3>no one would believe you. He's unbelievable.

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<v Speaker 1>We even had our first political reference, which we weren't expecting.

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<v Speaker 2>We certainly need, we certainly did.

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<v Speaker 3>I guess in retrospect, if anyone was going to do it,

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<v Speaker 3>it was going to be him.

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<v Speaker 2>So check that out.

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<v Speaker 3>And also, if you're going back to the feed, check

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<v Speaker 3>out our conversation with Steven A. Smith from last year,

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<v Speaker 3>because he he lays it all out. He talks about

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<v Speaker 3>the foundation of his argument that ultimately led to this

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<v Speaker 3>big deal. And I went back and listened to some

0:11:08.200 --> 0:11:11.800
<v Speaker 3>of it, and you knew exactly where he was going,

0:11:12.280 --> 0:11:14.760
<v Speaker 3>and you knew that if he didn't get this number,

0:11:14.800 --> 0:11:16.800
<v Speaker 3>and he essentially said it to us, if he didn't

0:11:16.800 --> 0:11:18.600
<v Speaker 3>get the number that he wanted, which I think this

0:11:18.880 --> 0:11:20.400
<v Speaker 3>was it, he was gone.

0:11:20.720 --> 0:11:22.600
<v Speaker 2>And I think ESPN knew that all right.

0:11:22.640 --> 0:11:24.440
<v Speaker 3>Coming up on the deal, the CEO and the co

0:11:24.480 --> 0:11:28.080
<v Speaker 3>founder of Tomorrow's Sports. That's Mike McCarley. You know him

0:11:28.160 --> 0:11:31.640
<v Speaker 3>best as the co creator of TGL. You've seen it

0:11:31.679 --> 0:11:33.719
<v Speaker 3>on TV, maybe you've seen it live. We're going to

0:11:33.800 --> 0:11:35.640
<v Speaker 3>chop it up with him and get into the business

0:11:35.679 --> 0:11:49.280
<v Speaker 3>of golf. Stay tuned, all right, Well, joining us now

0:11:49.320 --> 0:11:51.800
<v Speaker 3>is Mike McCarley. He's the founder and CEO of Tomorrow's

0:11:51.800 --> 0:11:54.440
<v Speaker 3>Sports founded back in twenty twenty two.

0:11:54.800 --> 0:11:56.880
<v Speaker 2>The project that you're probably.

0:11:56.520 --> 0:11:59.960
<v Speaker 3>Most familiar with that falls under their auspices is Tomorrow

0:12:00.240 --> 0:12:04.400
<v Speaker 3>Golf League, also known as TGL. It's been I would say,

0:12:04.440 --> 0:12:08.120
<v Speaker 3>Alex kind of inescapable in the best possible way. We

0:12:08.200 --> 0:12:10.080
<v Speaker 3>see people talk about it, we hear people talk about

0:12:10.080 --> 0:12:13.080
<v Speaker 3>in our world. I feel like the cap table is

0:12:13.120 --> 0:12:16.280
<v Speaker 3>like a list of either former or dream guests on

0:12:16.320 --> 0:12:18.880
<v Speaker 3>the deal. And so we're really happy, Mike to have

0:12:18.960 --> 0:12:22.800
<v Speaker 3>you with us. So for those who don't know, break

0:12:22.840 --> 0:12:26.120
<v Speaker 3>it down for us. What is TGL and how how

0:12:26.120 --> 0:12:28.240
<v Speaker 3>do you describe it in your elevator pitch.

0:12:28.440 --> 0:12:32.800
<v Speaker 6>Yeah, it's very simplest forms. It's a platform for primetime

0:12:32.840 --> 0:12:35.680
<v Speaker 6>team golf. So can we take some of the best

0:12:36.200 --> 0:12:40.640
<v Speaker 6>elements of golf that resonate with a modern media consumer,

0:12:40.760 --> 0:12:43.640
<v Speaker 6>you know, modern fan, and try to put that into

0:12:43.679 --> 0:12:47.400
<v Speaker 6>a format that will really resonate in today's age.

0:12:47.400 --> 0:12:48.400
<v Speaker 5>And what does that mean?

0:12:48.480 --> 0:12:54.600
<v Speaker 6>It means primetime live, two teams enter, one team leaves

0:12:54.640 --> 0:12:58.679
<v Speaker 6>two hours later, a winner, lots of data, lots of moments,

0:12:58.960 --> 0:13:04.840
<v Speaker 6>global stars. And what we found was the technology allowed

0:13:04.920 --> 0:13:07.920
<v Speaker 6>us to do that. So we weren't setting out to

0:13:08.040 --> 0:13:11.760
<v Speaker 6>create this, you know, super tech forward Golf League. We

0:13:11.760 --> 0:13:15.400
<v Speaker 6>were setting out to create a short form version of

0:13:15.440 --> 0:13:17.640
<v Speaker 6>golf that would appeal to younger fans that we could

0:13:17.640 --> 0:13:20.640
<v Speaker 6>put it in in prime time in a team format

0:13:21.080 --> 0:13:23.840
<v Speaker 6>that we thought would resonate in this day and age.

0:13:24.040 --> 0:13:27.240
<v Speaker 6>And it happens to be true now that we're we're

0:13:27.280 --> 0:13:28.760
<v Speaker 6>three months or so into the season.

0:13:29.240 --> 0:13:33.560
<v Speaker 1>So, Mike, you served as NBC you know, sports president,

0:13:34.200 --> 0:13:36.840
<v Speaker 1>you know, for golf and other departments. At what point

0:13:36.880 --> 0:13:38.560
<v Speaker 1>are you just sitting back in your family on a

0:13:38.600 --> 0:13:41.160
<v Speaker 1>Saturday and saying, I have an idea.

0:13:41.640 --> 0:13:43.320
<v Speaker 4>How do you even come up with such a great idea?

0:13:43.600 --> 0:13:46.320
<v Speaker 5>Yeah, it's over time, I would say.

0:13:46.400 --> 0:13:48.760
<v Speaker 6>You know, one of my first jobs at NBC was

0:13:48.800 --> 0:13:51.800
<v Speaker 6>working with a lot of the different Olympics sports and

0:13:52.200 --> 0:13:54.439
<v Speaker 6>marketing the Olympics.

0:13:54.720 --> 0:13:55.600
<v Speaker 5>And in a lot of.

0:13:55.720 --> 0:13:59.160
<v Speaker 6>Ways, what you do in between the Olympics is those

0:13:59.200 --> 0:14:02.280
<v Speaker 6>sports wilme to you and ask you, you know, how

0:14:02.320 --> 0:14:05.280
<v Speaker 6>can we be better on television if you look at

0:14:05.320 --> 0:14:08.800
<v Speaker 6>sports through that lens, you know, how can a certain

0:14:08.880 --> 0:14:12.760
<v Speaker 6>sport perform better on television? In a lot of ways,

0:14:12.880 --> 0:14:15.800
<v Speaker 6>It's spent the last of the quarter century or so,

0:14:15.880 --> 0:14:18.160
<v Speaker 6>I was at NBC sports. The last ten or so

0:14:18.320 --> 0:14:21.280
<v Speaker 6>years I was dedicated to golf. So if you're looking

0:14:21.320 --> 0:14:24.800
<v Speaker 6>at a sport every single day through that lens, you

0:14:24.840 --> 0:14:28.080
<v Speaker 6>start to notice a handful of things. When the US

0:14:28.160 --> 0:14:31.560
<v Speaker 6>Open goes to the West Coast and the US Opens

0:14:31.560 --> 0:14:35.040
<v Speaker 6>in primetime on the East, ratings pop. We see it

0:14:35.080 --> 0:14:38.200
<v Speaker 6>in the Ryder Cup every few years, when the guys

0:14:38.200 --> 0:14:40.640
<v Speaker 6>are in a team environment and they can feed off

0:14:40.680 --> 0:14:43.120
<v Speaker 6>that energy and they can feed off of each other.

0:14:43.440 --> 0:14:45.800
<v Speaker 5>Some real moments are created from that.

0:14:45.920 --> 0:14:48.000
<v Speaker 6>So if we kind of take the elements of prime

0:14:48.040 --> 0:14:50.360
<v Speaker 6>time the elements of team golf and put them together,

0:14:50.680 --> 0:14:53.280
<v Speaker 6>how do we create more of those moments in a

0:14:53.320 --> 0:14:54.320
<v Speaker 6>condensed fashion?

0:14:54.880 --> 0:14:55.800
<v Speaker 5>And then I think the.

0:14:55.800 --> 0:14:58.440
<v Speaker 6>Other piece of it, Alex is just watching what's happened

0:14:58.440 --> 0:15:03.080
<v Speaker 6>in technology general throughout sports. If you can imagine, you know,

0:15:03.200 --> 0:15:07.040
<v Speaker 6>watching a football game now without the first and ten line,

0:15:07.480 --> 0:15:09.800
<v Speaker 6>and how hard it would be to kind of explain

0:15:09.960 --> 0:15:12.840
<v Speaker 6>to a fan who's just dropping into the sport for

0:15:12.880 --> 0:15:15.720
<v Speaker 6>the first time what it is that they're trying to do.

0:15:15.800 --> 0:15:17.360
<v Speaker 5>It really helps demystify the.

0:15:17.360 --> 0:15:20.200
<v Speaker 6>Sport of football, much in the same way the tracer

0:15:20.280 --> 0:15:23.560
<v Speaker 6>line on the golf ball really helps to demystify what

0:15:23.800 --> 0:15:25.760
<v Speaker 6>some of the best players in the world are trying

0:15:25.800 --> 0:15:27.680
<v Speaker 6>to do when they're out on a golf course. So

0:15:27.760 --> 0:15:30.080
<v Speaker 6>all of those things coming together, you know, it just

0:15:30.160 --> 0:15:33.640
<v Speaker 6>kind of shows you what is possible and when you

0:15:33.680 --> 0:15:36.160
<v Speaker 6>when you put it all into one piece, what comes

0:15:36.160 --> 0:15:39.000
<v Speaker 6>out is something that looks a lot like TJL And so.

0:15:39.560 --> 0:15:41.560
<v Speaker 3>How do I mean we're getting into the nitty gritty

0:15:41.600 --> 0:15:44.240
<v Speaker 3>of the deal. It's it's called the deal. Uh So

0:15:44.640 --> 0:15:47.200
<v Speaker 3>this stands to reason, like, how do you go about,

0:15:47.280 --> 0:15:49.880
<v Speaker 3>like you put together a pitch deck, Like, what's what's

0:15:49.920 --> 0:15:53.280
<v Speaker 3>the process for you to sort of bring this to life?

0:15:53.280 --> 0:15:54.560
<v Speaker 2>What are the first early steps?

0:15:54.560 --> 0:15:58.360
<v Speaker 3>Because I am anticipating already what Alex's next question is

0:15:58.400 --> 0:16:00.440
<v Speaker 3>going to be, and it has to do the certain

0:16:00.480 --> 0:16:01.600
<v Speaker 3>most famous golfer in the world.

0:16:01.600 --> 0:16:04.520
<v Speaker 5>But that was a very important meeting.

0:16:04.520 --> 0:16:07.440
<v Speaker 6>We'll just say that leading up to it, you're noticing

0:16:07.520 --> 0:16:10.440
<v Speaker 6>all these things that I just described, and you start

0:16:10.480 --> 0:16:13.920
<v Speaker 6>to form a thesis and then you start talking to people,

0:16:14.440 --> 0:16:16.240
<v Speaker 6>and you know, it was very close to Tiger and

0:16:16.280 --> 0:16:18.680
<v Speaker 6>his team and very close to Rory and his team,

0:16:18.920 --> 0:16:21.800
<v Speaker 6>just being so involved in golf with NBC and Golf Channel,

0:16:22.280 --> 0:16:25.680
<v Speaker 6>and then the pandemic hits, and you're kind of thinking, Okay,

0:16:26.440 --> 0:16:29.400
<v Speaker 6>if this is going to work, now's the time to

0:16:29.640 --> 0:16:33.640
<v Speaker 6>make this work. Because technology and screens, you know, look

0:16:33.640 --> 0:16:36.800
<v Speaker 6>at what we're doing right now, really started to take

0:16:36.840 --> 0:16:39.560
<v Speaker 6>over and just have a much more important role in

0:16:39.600 --> 0:16:42.000
<v Speaker 6>our life. And then you start to see, you know

0:16:42.040 --> 0:16:44.200
<v Speaker 6>a lot of the tailwinds that are happening in sports

0:16:44.200 --> 0:16:47.240
<v Speaker 6>with data coming in, you know, more and more media

0:16:47.280 --> 0:16:50.520
<v Speaker 6>opportunities from for a live standpoint, and how that helps.

0:16:50.520 --> 0:16:53.600
<v Speaker 6>Sports are really trying to keep the traditional media bundle together.

0:16:54.240 --> 0:16:58.440
<v Speaker 6>So I middle a pandemic for kids homeschooled at home,

0:16:59.000 --> 0:17:00.920
<v Speaker 6>I had my full time job, and my wife and

0:17:01.000 --> 0:17:03.440
<v Speaker 6>I started kind of working on what this could look like.

0:17:04.040 --> 0:17:07.640
<v Speaker 6>And then had a few conversations with Rob McNamara, who's

0:17:07.680 --> 0:17:10.840
<v Speaker 6>on really close to Tiger on his team, few.

0:17:10.600 --> 0:17:12.680
<v Speaker 5>Conversations with Ryan Dodters.

0:17:12.359 --> 0:17:15.840
<v Speaker 6>Who's the CEO of Full Swing Technology Company, and a

0:17:15.880 --> 0:17:18.879
<v Speaker 6>handful of others, and just continue to ask the question,

0:17:19.000 --> 0:17:20.359
<v Speaker 6>you know, is this possible?

0:17:20.480 --> 0:17:21.400
<v Speaker 5>Can you do this?

0:17:22.080 --> 0:17:24.640
<v Speaker 7>And then eventually went and sat down with Tiger, and

0:17:24.880 --> 0:17:27.960
<v Speaker 7>ninety minutes later he just looked at me and said, look,

0:17:28.000 --> 0:17:29.919
<v Speaker 7>if I commit to doing this, will you commit to

0:17:29.960 --> 0:17:32.080
<v Speaker 7>doing it too, and at that point I knew we

0:17:32.080 --> 0:17:33.360
<v Speaker 7>were kind of off and running.

0:17:33.800 --> 0:17:36.159
<v Speaker 4>Well, that's a great segue, thank you, Jason.

0:17:37.560 --> 0:17:40.920
<v Speaker 1>So, Mike, I go back with Tiger when I first

0:17:41.040 --> 0:17:42.480
<v Speaker 1>entered the major leagues at eighteen.

0:17:43.119 --> 0:17:44.560
<v Speaker 4>We're about the same age.

0:17:45.000 --> 0:17:47.960
<v Speaker 1>He was a freshman at Stanford, and that was when

0:17:48.000 --> 0:17:50.280
<v Speaker 1>I first got to know him a little bit. You know,

0:17:50.359 --> 0:17:53.240
<v Speaker 1>one of the things about Tiger, if you know him,

0:17:53.280 --> 0:17:57.200
<v Speaker 1>he has one buffet type discipline, meaning that he says

0:17:57.240 --> 0:17:59.359
<v Speaker 1>no to like ninety nine out of one hundred things.

0:18:00.320 --> 0:18:03.000
<v Speaker 1>How the hell did you get him to say yes?

0:18:03.480 --> 0:18:05.840
<v Speaker 1>So I'm Tiger, I'm a terrible golfer, but I would

0:18:05.840 --> 0:18:08.679
<v Speaker 1>like to pretend I can be a poser. Pitch to

0:18:08.800 --> 0:18:11.240
<v Speaker 1>Jason and I how you got him to say yes?

0:18:11.840 --> 0:18:15.440
<v Speaker 6>We'll build a venue within thirty minutes of your house.

0:18:17.080 --> 0:18:21.639
<v Speaker 6>You drive over, you play for two hours, you drive home.

0:18:22.320 --> 0:18:25.280
<v Speaker 6>You keep your same schedule on the PGA tour, you

0:18:25.400 --> 0:18:28.240
<v Speaker 6>keep your same prep for the Masters. You don't ever

0:18:28.240 --> 0:18:30.680
<v Speaker 6>get an airplane, don't. You don't stay in a hotel.

0:18:31.160 --> 0:18:33.280
<v Speaker 6>And if we do this right, they'll be you know,

0:18:33.359 --> 0:18:35.959
<v Speaker 6>real money, like you would make if you're flying all

0:18:36.000 --> 0:18:37.880
<v Speaker 6>over the world. You know, kind of wrecking a week

0:18:38.000 --> 0:18:40.560
<v Speaker 6>or wrecking your body. And the reality is, you know,

0:18:41.680 --> 0:18:45.359
<v Speaker 6>these guys you know for a very long time golfers.

0:18:45.400 --> 0:18:47.920
<v Speaker 6>You know it's a global game and they travel all

0:18:47.960 --> 0:18:51.240
<v Speaker 6>around the world to play, and I think they always will.

0:18:51.600 --> 0:18:54.400
<v Speaker 6>But you get to a certain place in your career

0:18:54.600 --> 0:18:57.920
<v Speaker 6>and frankly in your life where you're a father, you've

0:18:57.960 --> 0:19:00.200
<v Speaker 6>got kids, you've got soccer games.

0:19:00.160 --> 0:19:01.199
<v Speaker 5>Got other things.

0:19:01.440 --> 0:19:04.240
<v Speaker 6>If you can have a way to monetize your time

0:19:04.880 --> 0:19:09.280
<v Speaker 6>and create something that frankly, can be a legacy business

0:19:09.320 --> 0:19:13.000
<v Speaker 6>for you for decades ahead, it's.

0:19:12.880 --> 0:19:15.159
<v Speaker 5>Going to get your attention. And I think it was.

0:19:15.760 --> 0:19:17.520
<v Speaker 6>It was a combination of a lot of things, but

0:19:17.600 --> 0:19:19.400
<v Speaker 6>timing was a really important part of it.

0:19:19.880 --> 0:19:23.399
<v Speaker 2>And so after that conversation, right hold on, Jason.

0:19:23.119 --> 0:19:25.840
<v Speaker 5>So so, Alex, how's that pitch? If someone will come, well.

0:19:25.680 --> 0:19:28.240
<v Speaker 4>It's great. I didn't want to hug the ball.

0:19:28.280 --> 0:19:30.440
<v Speaker 1>But my second question was going to be a follow up,

0:19:31.000 --> 0:19:32.720
<v Speaker 1>was why didn't you come to Jason and me that's

0:19:32.760 --> 0:19:33.240
<v Speaker 1>the same.

0:19:35.280 --> 0:19:37.880
<v Speaker 5>I haven't seen your golf games. I everyone has seen

0:19:37.960 --> 0:19:41.399
<v Speaker 5>Tiger's golf games. Will say that you only got a

0:19:41.480 --> 0:19:43.840
<v Speaker 5>hardball that flying an hour.

0:19:44.480 --> 0:19:45.040
<v Speaker 4>That's fair.

0:19:45.760 --> 0:19:48.440
<v Speaker 3>Listen, I can't speak for Alex, but if you had

0:19:48.440 --> 0:19:51.160
<v Speaker 3>seen my golf game, that'd be a hard pass from

0:19:51.240 --> 0:19:54.280
<v Speaker 3>your perspective. But I'm getting better, I'm trying. I'm trying

0:19:54.320 --> 0:19:57.800
<v Speaker 3>my best, and so I would love to be in

0:19:57.840 --> 0:20:01.159
<v Speaker 3>your head for that minute that you walk out of

0:20:01.160 --> 0:20:04.920
<v Speaker 3>the meeting with Tiger. He's turned it around on you

0:20:05.040 --> 0:20:07.120
<v Speaker 3>right and basically been like, if I'm doing this, you're

0:20:07.160 --> 0:20:10.240
<v Speaker 3>doing it. What's the next step, what's the feeling? What's

0:20:10.240 --> 0:20:11.920
<v Speaker 3>the first phone call you make at that point?

0:20:11.960 --> 0:20:14.399
<v Speaker 1>And Mike before you answered that as you're walking in,

0:20:14.520 --> 0:20:18.119
<v Speaker 1>I want to just piggyback up my partner, Jason handicap

0:20:18.160 --> 0:20:19.679
<v Speaker 1>it are you thinking maybe fifty to fifty?

0:20:19.720 --> 0:20:21.600
<v Speaker 4>Are you nervous? Are you excited? Are you just like

0:20:21.800 --> 0:20:22.840
<v Speaker 4>there's a walk in the park.

0:20:23.240 --> 0:20:25.119
<v Speaker 6>No, it wasn't a walk in the park, but I

0:20:25.119 --> 0:20:29.719
<v Speaker 6>think my chances were pretty good, just because you know,

0:20:29.800 --> 0:20:32.760
<v Speaker 6>we had done a lot of the pre work in advance.

0:20:32.880 --> 0:20:35.840
<v Speaker 5>I mean, Tiger's got a great team around him.

0:20:36.240 --> 0:20:40.360
<v Speaker 6>Rob McNamara, Chris Hubman, Mark Steinberg is a longtime agent, sure,

0:20:40.480 --> 0:20:43.920
<v Speaker 6>and we had all been involved in other projects together

0:20:44.119 --> 0:20:47.280
<v Speaker 6>and had spent some time on this before. So I think,

0:20:47.840 --> 0:20:50.520
<v Speaker 6>you know, The next step was one me saying yes

0:20:50.560 --> 0:20:54.320
<v Speaker 6>to that question and two calling Rory, and then within

0:20:54.359 --> 0:20:56.159
<v Speaker 6>a couple of weeks, Rory was on board.

0:20:56.200 --> 0:20:57.680
<v Speaker 5>And the plan all along was that.

0:20:57.680 --> 0:21:00.080
<v Speaker 6>The three of us would go to the PGA to

0:21:00.359 --> 0:21:03.080
<v Speaker 6>and bringing the PGA Tour on board as a partner.

0:21:03.640 --> 0:21:06.240
<v Speaker 6>And you know, and that took after that first meeting,

0:21:06.280 --> 0:21:08.480
<v Speaker 6>that took you a couple of weeks to kind of

0:21:08.480 --> 0:21:10.720
<v Speaker 6>get Rory on board. It was a few phone calls.

0:21:11.200 --> 0:21:13.919
<v Speaker 6>Rory and I had been involved in a few projects together,

0:21:14.000 --> 0:21:18.840
<v Speaker 6>so and he already had this thesis about embracing technology

0:21:19.440 --> 0:21:22.959
<v Speaker 6>to really help bring the sport of golf into the

0:21:22.960 --> 0:21:26.240
<v Speaker 6>future and kind of this digital future for golf, and

0:21:26.320 --> 0:21:30.480
<v Speaker 6>much like Tiger has a thesis that was aligned with

0:21:30.560 --> 0:21:34.240
<v Speaker 6>getting more kids and families involved with sports, especially especially golf.

0:21:34.320 --> 0:21:36.480
<v Speaker 6>So the two of them kind of saw what the

0:21:36.520 --> 0:21:38.879
<v Speaker 6>future for the sport could look like. I was just

0:21:38.960 --> 0:21:41.439
<v Speaker 6>coming in with the idea and frankly a little bit

0:21:41.480 --> 0:21:43.560
<v Speaker 6>of the background and the track record to be able

0:21:43.560 --> 0:21:46.240
<v Speaker 6>to pull something like this together. And getting the PGA

0:21:46.359 --> 0:21:48.359
<v Speaker 6>Tour was a big piece of it, because we always

0:21:48.400 --> 0:21:51.200
<v Speaker 6>wanted to do something that was going to be complimentary

0:21:51.280 --> 0:21:54.359
<v Speaker 6>from a schedule standpoint for the players, so they could

0:21:54.400 --> 0:21:58.200
<v Speaker 6>continue to play the schedule that they preferred to play,

0:21:58.760 --> 0:22:01.639
<v Speaker 6>keep their existing sponsors, all of those sorts of things,

0:22:01.640 --> 0:22:05.320
<v Speaker 6>and just making this additive to this existing ecosystem that's

0:22:05.320 --> 0:22:07.160
<v Speaker 6>already really good for the players on PGA Tour.

0:22:07.720 --> 0:22:09.720
<v Speaker 3>Talk us through building out the rest of the cap table,

0:22:09.760 --> 0:22:13.320
<v Speaker 3>because you know, I sort of somewhat globally said it

0:22:13.359 --> 0:22:15.560
<v Speaker 3>at the top, but it's like, these are the people

0:22:15.640 --> 0:22:18.720
<v Speaker 3>that Alex and I sort of know admire. We think

0:22:18.720 --> 0:22:23.320
<v Speaker 3>about these as the smartest investors, the savvyest athlete investors

0:22:23.600 --> 0:22:26.200
<v Speaker 3>who are out there. You know, you're talking about Serena

0:22:26.440 --> 0:22:31.480
<v Speaker 3>and Steph Curry, Fenway Sports Group, Stevie Cohen, David Blitzer,

0:22:31.640 --> 0:22:33.439
<v Speaker 3>Mark Lazri. I mean, I could go on and on

0:22:33.480 --> 0:22:37.880
<v Speaker 3>and on, Michael Strahan, Jeter, Eli Manning, Like, what's the

0:22:38.000 --> 0:22:42.240
<v Speaker 3>process through which you do that, because people who are listening,

0:22:42.600 --> 0:22:44.879
<v Speaker 3>who are entrepreneurial in thinking about an idea, are like

0:22:45.040 --> 0:22:47.639
<v Speaker 3>salivating at the prospect of having that sort of cap table.

0:22:47.800 --> 0:22:48.000
<v Speaker 5>Yeah.

0:22:48.280 --> 0:22:50.639
<v Speaker 6>I think it's a good question, and it's one that

0:22:50.680 --> 0:22:52.240
<v Speaker 6>we get asked a lot, But I mean, I think

0:22:52.240 --> 0:22:55.960
<v Speaker 6>it's the very basic part of it is you've got

0:22:55.960 --> 0:22:59.720
<v Speaker 6>a track record and a history in the sports business.

0:23:00.040 --> 0:23:03.239
<v Speaker 5>We all know. It's a small world that we live in,

0:23:03.760 --> 0:23:03.960
<v Speaker 5>you know.

0:23:04.000 --> 0:23:07.040
<v Speaker 6>I like to think that through the years, I've developed

0:23:07.040 --> 0:23:11.600
<v Speaker 6>a nice network of you know, strong relationships, and you

0:23:11.680 --> 0:23:13.800
<v Speaker 6>try to treat people well, you know, all all the

0:23:13.800 --> 0:23:16.640
<v Speaker 6>way around. So you start making a few phone calls.

0:23:16.680 --> 0:23:18.920
<v Speaker 6>One of my first phone calls was Dick Eversall, who's

0:23:19.040 --> 0:23:22.040
<v Speaker 6>a mentor of mine, worked very close to together for

0:23:22.080 --> 0:23:22.640
<v Speaker 6>a long time.

0:23:22.800 --> 0:23:27.520
<v Speaker 3>Dick Eversolt legendary like TV producer ran NBC Sports, you know,

0:23:27.640 --> 0:23:30.360
<v Speaker 3>essentially invented the modern Olympics coverage. I think it's fair

0:23:30.400 --> 0:23:33.320
<v Speaker 3>to say ran SNL for it. I mean, by the

0:23:33.359 --> 0:23:35.600
<v Speaker 3>way his book, Alex, you should listen to it at

0:23:35.600 --> 0:23:39.040
<v Speaker 3>some point. It's an unbelievable memoir of like sports and entertainment.

0:23:39.119 --> 0:23:40.240
<v Speaker 2>Sorry, Mike, but go ahead.

0:23:40.880 --> 0:23:42.800
<v Speaker 5>So so, yeah, that's a good point.

0:23:42.920 --> 0:23:47.720
<v Speaker 6>Jason so called Dick because I kind of wanted him

0:23:47.720 --> 0:23:49.960
<v Speaker 6>to talk me out of it. I mean, I got

0:23:50.040 --> 0:23:53.600
<v Speaker 6>four little kids at home, you know, very good career,

0:23:53.840 --> 0:23:59.199
<v Speaker 6>and he didn't. He said, I think it's a great concept,

0:23:59.520 --> 0:24:02.040
<v Speaker 6>and if you can do you know, X, Y and

0:24:02.160 --> 0:24:05.000
<v Speaker 6>Z things and get those done, you know, how big

0:24:05.040 --> 0:24:07.720
<v Speaker 6>of a check can I write into this business to

0:24:07.760 --> 0:24:10.760
<v Speaker 6>be the first investor, and it just kind of took

0:24:10.800 --> 0:24:13.560
<v Speaker 6>off from there and we started. I mean, you guys know,

0:24:13.600 --> 0:24:17.040
<v Speaker 6>it's like you introduce a concept to somebody and if

0:24:17.040 --> 0:24:19.360
<v Speaker 6>they like it, they say, I'd like to introduce this

0:24:19.440 --> 0:24:22.280
<v Speaker 6>to my friend so and so, And it just so

0:24:22.440 --> 0:24:24.880
<v Speaker 6>happens that we're working in a group of people where

0:24:24.920 --> 0:24:26.920
<v Speaker 6>the friends that they have or have, you know, all

0:24:26.920 --> 0:24:29.360
<v Speaker 6>the capabilities and the wherewithal to be able to support

0:24:29.400 --> 0:24:32.120
<v Speaker 6>something like this and frankly help make it fly.

0:24:32.680 --> 0:24:34.320
<v Speaker 5>I mean the team owners that.

0:24:34.200 --> 0:24:38.280
<v Speaker 6>We brought on board for TGL having Arthur Blank, having

0:24:38.359 --> 0:24:42.760
<v Speaker 6>Alexis and Serena, having Fenway Sports Group, having Mark Lazar,

0:24:42.960 --> 0:24:47.040
<v Speaker 6>having Steve Cohen. I mean, it's it's been a really

0:24:47.200 --> 0:24:51.880
<v Speaker 6>successful group of people to put together and to kind

0:24:51.920 --> 0:24:54.199
<v Speaker 6>of be advisors as you're building a business for the

0:24:54.240 --> 0:24:56.560
<v Speaker 6>first time. And that's not to mention Tiger and David

0:24:56.600 --> 0:24:59.200
<v Speaker 6>Blitzer teamed up to own the Jupiter team as well,

0:24:59.240 --> 0:25:01.280
<v Speaker 6>So you get six people around the table that can

0:25:01.320 --> 0:25:04.359
<v Speaker 6>help you build something. And for the teams that have

0:25:05.480 --> 0:25:08.359
<v Speaker 6>really a portfolio that they can put this team in

0:25:08.400 --> 0:25:11.640
<v Speaker 6>the middle of. From an operational standpoint really help them

0:25:11.680 --> 0:25:14.919
<v Speaker 6>move very quickly and accelerate their growth very fast.

0:25:28.720 --> 0:25:31.480
<v Speaker 1>On the other side of that, just one question is

0:25:31.800 --> 0:25:36.040
<v Speaker 1>you know, with these deep pockets also come fairly large egos,

0:25:36.200 --> 0:25:38.440
<v Speaker 1>strong opinions, a lot of thoughts.

0:25:39.359 --> 0:25:40.879
<v Speaker 4>How do you manage that?

0:25:41.040 --> 0:25:46.280
<v Speaker 1>And has your experience being a television executive can I

0:25:46.320 --> 0:25:48.399
<v Speaker 1>help you kind of bring this all together?

0:25:48.960 --> 0:25:49.160
<v Speaker 6>Yeah?

0:25:49.160 --> 0:25:51.240
<v Speaker 5>I would say that was very helpful.

0:25:51.280 --> 0:25:54.480
<v Speaker 6>I think it was also helpful having Tiger and Rory

0:25:54.560 --> 0:25:57.200
<v Speaker 6>and the PGA Tour on as partners, because no one's

0:25:57.280 --> 0:26:00.960
<v Speaker 6>going to question the golf at cum In, right, so

0:26:01.080 --> 0:26:05.280
<v Speaker 6>the core sport of you know, our first project in TGL,

0:26:05.560 --> 0:26:08.639
<v Speaker 6>no one's questioning why are you doing this? Why are

0:26:08.680 --> 0:26:11.440
<v Speaker 6>you doing that? We would have discussions about it internally,

0:26:12.000 --> 0:26:14.080
<v Speaker 6>but at the end of the day, you know, Tiger

0:26:14.119 --> 0:26:17.960
<v Speaker 6>and Rory kind of bless a competitive format, and you know,

0:26:18.119 --> 0:26:20.359
<v Speaker 6>we've we've had some things that we've changed along the

0:26:20.359 --> 0:26:23.119
<v Speaker 6>way from the original plan, and a lot of times,

0:26:23.200 --> 0:26:25.280
<v Speaker 6>you know, Tiger Rory have said, I like this idea,

0:26:25.400 --> 0:26:27.639
<v Speaker 6>and we will go test it and come back and

0:26:27.680 --> 0:26:29.520
<v Speaker 6>say here's what the testing tells us, and then you

0:26:29.560 --> 0:26:31.080
<v Speaker 6>kind of make a decision to move forward.

0:26:31.480 --> 0:26:34.320
<v Speaker 5>But I think, you know, managing egos.

0:26:34.440 --> 0:26:37.080
<v Speaker 6>I think you have a general sense of you know,

0:26:37.600 --> 0:26:42.000
<v Speaker 6>and reputation of who's going to be helpful, especially in

0:26:42.040 --> 0:26:45.320
<v Speaker 6>the business at this stage, which is really important. The

0:26:45.359 --> 0:26:48.720
<v Speaker 6>people who had been involved in startups before were I

0:26:48.800 --> 0:26:53.879
<v Speaker 6>mean Arthur Blank's history with Home Depot alone, just understanding

0:26:53.920 --> 0:26:56.280
<v Speaker 6>what it takes to pull something like this off and

0:26:56.320 --> 0:27:00.840
<v Speaker 6>having lived it himself really helpful. I like to think

0:27:00.880 --> 0:27:03.959
<v Speaker 6>that because of the cap table we've put together, we're

0:27:04.080 --> 0:27:06.679
<v Speaker 6>one or two phone calls away from you know, getting

0:27:06.840 --> 0:27:09.320
<v Speaker 6>the best advice on almost anything in the world.

0:27:09.800 --> 0:27:13.000
<v Speaker 3>So this is not Mike not been without setbacks. I mean,

0:27:13.320 --> 0:27:18.800
<v Speaker 3>obviously the arena itself essentially Malfa.

0:27:18.960 --> 0:27:21.440
<v Speaker 2>I don't know, how would you describe it, lost the roof.

0:27:21.280 --> 0:27:21.800
<v Speaker 5>On the building.

0:27:21.840 --> 0:27:24.400
<v Speaker 6>I mean a lot like what happened in Tampa this

0:27:24.440 --> 0:27:28.520
<v Speaker 6>past year from the hurricane. Yeah, those visuals were similar.

0:27:29.040 --> 0:27:32.040
<v Speaker 3>Yeah, So that sets you back a full year, right

0:27:32.119 --> 0:27:35.080
<v Speaker 3>in terms of launch. So what is that moment like

0:27:35.240 --> 0:27:37.600
<v Speaker 3>and how how did you have to adjust at that

0:27:37.680 --> 0:27:41.320
<v Speaker 3>point in terms of the modeling, in terms of you know,

0:27:41.400 --> 0:27:44.199
<v Speaker 3>the TV content, like what's involved when you have to

0:27:44.240 --> 0:27:45.879
<v Speaker 3>make that sort of decision to delay.

0:27:46.560 --> 0:27:48.440
<v Speaker 5>Yeah, it's a very tough decision one.

0:27:49.040 --> 0:27:52.119
<v Speaker 6>And I knew pretty quickly after we knew kind of

0:27:52.160 --> 0:27:53.479
<v Speaker 6>the timeline.

0:27:52.920 --> 0:27:54.359
<v Speaker 5>That we were looking at.

0:27:54.760 --> 0:27:58.560
<v Speaker 6>I got there that later that day on site, and

0:27:58.600 --> 0:28:01.280
<v Speaker 6>the team, the construction team, you know, I'd already put

0:28:01.280 --> 0:28:03.680
<v Speaker 6>together a bunch of plans on how they could get

0:28:03.720 --> 0:28:07.000
<v Speaker 6>something ready to go for that season, and I just

0:28:07.080 --> 0:28:08.879
<v Speaker 6>knew that it was going to be rushed and it

0:28:08.920 --> 0:28:11.840
<v Speaker 6>wasn't the right right idea. And I knew at that

0:28:11.880 --> 0:28:14.159
<v Speaker 6>point my job was more consensus.

0:28:13.680 --> 0:28:14.920
<v Speaker 5>Builder than anything else.

0:28:14.960 --> 0:28:19.320
<v Speaker 6>I mean amongst investors, amongst team owners, amongst sponsors. We

0:28:19.359 --> 0:28:21.080
<v Speaker 6>had so FI on board at that point, we had

0:28:21.240 --> 0:28:24.440
<v Speaker 6>ESPN on board as a media partner, and the team

0:28:24.480 --> 0:28:27.360
<v Speaker 6>owners pretty much all told me, you know, a bunch

0:28:27.359 --> 0:28:29.240
<v Speaker 6>of one on one calls like, hey, we trust you,

0:28:29.240 --> 0:28:30.960
<v Speaker 6>you know, come back to us with what you think

0:28:31.040 --> 0:28:33.560
<v Speaker 6>is the best thing to do. I had a conversation

0:28:33.680 --> 0:28:36.280
<v Speaker 6>with Anthony Notados, the CEO of so Far, and he said, look,

0:28:36.359 --> 0:28:39.080
<v Speaker 6>I believed in this a year ago when you first

0:28:39.160 --> 0:28:41.080
<v Speaker 6>told me about it. I'm going to believe in it

0:28:41.160 --> 0:28:43.800
<v Speaker 6>more a year from now. So don't worry. We're going

0:28:43.880 --> 0:28:48.440
<v Speaker 6>to be fine. And then ESPN Roz Durant. To her credit,

0:28:48.560 --> 0:28:51.760
<v Speaker 6>she flew down Florida. We set at a coffee shop

0:28:51.880 --> 0:28:55.120
<v Speaker 6>for two hours on a Saturday morning, and we walked

0:28:55.160 --> 0:28:58.840
<v Speaker 6>through all the different scheduling opportunities and at the end

0:28:58.880 --> 0:29:01.160
<v Speaker 6>of it, we knew, you know, part of the business

0:29:01.160 --> 0:29:05.040
<v Speaker 6>when I started the scheduling piece of this was don't

0:29:05.080 --> 0:29:08.560
<v Speaker 6>compete with football. Have football as something that's going to

0:29:08.560 --> 0:29:12.200
<v Speaker 6>be a promotional vehicle for you. So after about an hour,

0:29:12.320 --> 0:29:17.160
<v Speaker 6>we pretty much had decided the schedule for twenty twenty

0:29:17.200 --> 0:29:20.440
<v Speaker 6>five should look almost exactly what the schedule for twenty

0:29:20.480 --> 0:29:23.440
<v Speaker 6>twenty four was. And then the last hour we kind

0:29:23.440 --> 0:29:25.680
<v Speaker 6>of just caught up on, you know, all the personal

0:29:25.720 --> 0:29:27.800
<v Speaker 6>things and frankly, she just want to know how I

0:29:27.840 --> 0:29:30.520
<v Speaker 6>was doing because it was a very stressful time, which

0:29:31.240 --> 0:29:35.680
<v Speaker 6>those moments with a partner you remember forever, those people

0:29:35.680 --> 0:29:37.880
<v Speaker 6>that were with you and kind of doing the right

0:29:37.960 --> 0:29:41.680
<v Speaker 6>thing when you're in a tough spot. You always take

0:29:41.720 --> 0:29:44.040
<v Speaker 6>that with you and you'll never forget it. It's a

0:29:44.160 --> 0:29:47.040
<v Speaker 6>really important to note though. At that same time, what

0:29:47.200 --> 0:29:51.520
<v Speaker 6>happened is the college football Playoff expanded, so the ESPN

0:29:51.600 --> 0:29:55.120
<v Speaker 6>schedule changed, so we did have a few wrinkles, you know,

0:29:55.200 --> 0:29:58.000
<v Speaker 6>even after we had decided generally what we should do,

0:29:58.160 --> 0:29:59.920
<v Speaker 6>then there was a lot more work to be done

0:30:00.120 --> 0:30:03.080
<v Speaker 6>because that was still that expansion was still to take place.

0:30:03.840 --> 0:30:06.760
<v Speaker 3>Was there a moment or more than a moment when

0:30:07.240 --> 0:30:10.320
<v Speaker 3>that accident happened, that you're like, Okay, I just this

0:30:10.400 --> 0:30:12.480
<v Speaker 3>may not work like that, this may not get off

0:30:12.480 --> 0:30:12.880
<v Speaker 3>the ground.

0:30:13.960 --> 0:30:17.360
<v Speaker 5>Maybe I'm foolishly optimistic.

0:30:18.200 --> 0:30:21.480
<v Speaker 6>But over five years of kind of nothing but building

0:30:21.520 --> 0:30:25.600
<v Speaker 6>this business full time, those thoughts never really crept into

0:30:25.600 --> 0:30:26.000
<v Speaker 6>my mind.

0:30:26.760 --> 0:30:29.400
<v Speaker 5>I mean they were always for me. There was just

0:30:29.680 --> 0:30:35.320
<v Speaker 5>there was no plan B. And if anyone seemed.

0:30:35.080 --> 0:30:37.240
<v Speaker 6>To think they had a doubt that this wouldn't work,

0:30:37.800 --> 0:30:38.880
<v Speaker 6>I just kind of moved on.

0:30:39.200 --> 0:30:41.200
<v Speaker 5>You know, if an investor, a.

0:30:41.120 --> 0:30:45.240
<v Speaker 6>Partner where everything was on zoom, because you were still

0:30:45.280 --> 0:30:48.200
<v Speaker 6>in the early days of the pandemic, but if it

0:30:48.280 --> 0:30:50.480
<v Speaker 6>just seemed like they didn't get it, I couldn't get

0:30:50.480 --> 0:30:53.480
<v Speaker 6>off the phone fast enough because I could get waste my.

0:30:53.520 --> 0:30:56.360
<v Speaker 5>Time and get with someone who really believed in it.

0:30:56.720 --> 0:31:00.960
<v Speaker 1>Of course, of course, one thought, you know, mentors have

0:31:01.080 --> 0:31:04.920
<v Speaker 1>been such an incredibly important part of my business career

0:31:05.120 --> 0:31:08.520
<v Speaker 1>and baseball career. I'm wondering, you know, you're a young

0:31:08.520 --> 0:31:12.760
<v Speaker 1>guy you're very experienced obviously, what a competitive advantage to

0:31:12.800 --> 0:31:15.920
<v Speaker 1>be on television with such a great company at Comcast

0:31:16.000 --> 0:31:19.040
<v Speaker 1>NBC for so many years. But wondering about more mentors

0:31:19.440 --> 0:31:23.000
<v Speaker 1>that helped influence your career and really have helped you

0:31:23.560 --> 0:31:25.600
<v Speaker 1>think about this project in particular.

0:31:26.600 --> 0:31:29.320
<v Speaker 5>Yeah, it starts with Dick Iversol for sure.

0:31:29.520 --> 0:31:32.640
<v Speaker 6>And then I spent really good time with Jim McKay

0:31:32.720 --> 0:31:35.080
<v Speaker 6>when he came back and did his last Olympics in

0:31:35.120 --> 0:31:37.800
<v Speaker 6>Salt Lake in two thousand and two. Then I spent

0:31:37.880 --> 0:31:39.920
<v Speaker 6>a lot of time with John Madden when he came

0:31:39.960 --> 0:31:42.760
<v Speaker 6>over to NBC for Sunday Night Football. And you know,

0:31:42.760 --> 0:31:44.400
<v Speaker 6>there was a core group of us who just had

0:31:44.400 --> 0:31:48.680
<v Speaker 6>a blast building those early days of Sunday Night Football

0:31:48.720 --> 0:31:53.160
<v Speaker 6>with Dick and John and Al and Frekidelli and Drew Usakoff.

0:31:54.080 --> 0:31:56.600
<v Speaker 6>And I would say when I came down move moved

0:31:56.600 --> 0:31:59.880
<v Speaker 6>from New York to Florida, Arnold Palmer had founded the

0:32:00.080 --> 0:32:03.720
<v Speaker 6>Off Channel in the early nineties and was still here

0:32:04.120 --> 0:32:07.880
<v Speaker 6>and wasn't really involved with the business that much, but

0:32:07.960 --> 0:32:11.320
<v Speaker 6>I went to go see him and really just kind

0:32:11.360 --> 0:32:15.160
<v Speaker 6>of leaned on him as from a history standpoint of

0:32:15.200 --> 0:32:18.640
<v Speaker 6>not just that business, but golf on television, which if

0:32:18.640 --> 0:32:20.960
<v Speaker 6>he kind of traced back the history of golf and

0:32:21.000 --> 0:32:25.040
<v Speaker 6>the popularity of golf on TV, it was color television,

0:32:25.280 --> 0:32:28.520
<v Speaker 6>the Masters and Arnold Palmer in the early nineteen sixties

0:32:28.880 --> 0:32:29.880
<v Speaker 6>that really.

0:32:29.560 --> 0:32:31.080
<v Speaker 5>Made golf on TV fly.

0:32:31.640 --> 0:32:34.640
<v Speaker 6>And then so you think about thirty years later, the

0:32:34.680 --> 0:32:37.720
<v Speaker 6>guy gets on the front end of cable television and

0:32:37.760 --> 0:32:40.560
<v Speaker 6>creates a twenty four to seven cable channel.

0:32:40.440 --> 0:32:43.160
<v Speaker 5>Dedicated to the game, and he and I had long.

0:32:42.920 --> 0:32:48.720
<v Speaker 6>Conversations about the future of golf global, US centric. He

0:32:48.840 --> 0:32:51.600
<v Speaker 6>always told me, he goes, always remember and don't let

0:32:51.640 --> 0:32:54.840
<v Speaker 6>everyone forget that television needs to be at the center

0:32:55.040 --> 0:32:57.479
<v Speaker 6>of every decision on the future of the business of

0:32:57.520 --> 0:32:58.000
<v Speaker 6>the sport.

0:32:58.280 --> 0:33:00.760
<v Speaker 5>Wow, because it was so important in the in the

0:33:00.800 --> 0:33:02.240
<v Speaker 5>building of it over time.

0:33:02.360 --> 0:33:05.640
<v Speaker 6>So look, I was very fortunate to be able to

0:33:06.360 --> 0:33:08.680
<v Speaker 6>kind of have these people placed in my life, and

0:33:09.000 --> 0:33:11.400
<v Speaker 6>I think at a time in which they were willing

0:33:11.520 --> 0:33:14.520
<v Speaker 6>to be patient and give back, which meant, you know,

0:33:14.520 --> 0:33:16.760
<v Speaker 6>they were kind of on the older side of their

0:33:16.960 --> 0:33:20.480
<v Speaker 6>careers and they were in a reflective mindset and wanted

0:33:20.520 --> 0:33:24.240
<v Speaker 6>to share, which I was just smart enough to just

0:33:24.320 --> 0:33:26.160
<v Speaker 6>kind of shut up and listen as much as I

0:33:26.200 --> 0:33:28.040
<v Speaker 6>possibly could to learn from them.

0:33:28.200 --> 0:33:28.400
<v Speaker 4>Mike.

0:33:28.440 --> 0:33:30.400
<v Speaker 8>I love the great question, though, Alex, because I look,

0:33:30.480 --> 0:33:33.920
<v Speaker 8>I think back on that I made decisions based on

0:33:35.200 --> 0:33:38.320
<v Speaker 8>a history and a career of things that I've experienced,

0:33:38.640 --> 0:33:40.440
<v Speaker 8>and a lot of times you don't really know why

0:33:40.440 --> 0:33:42.720
<v Speaker 8>you made the decision, but you think about it later

0:33:42.760 --> 0:33:45.080
<v Speaker 8>and you say, Okay, I made that decision because of X,

0:33:45.160 --> 0:33:47.560
<v Speaker 8>Y and Z things that I know I saw.

0:33:47.400 --> 0:33:48.680
<v Speaker 5>In my past.

0:33:48.800 --> 0:33:49.000
<v Speaker 4>Yeah.

0:33:49.040 --> 0:33:51.480
<v Speaker 1>Look, I'm obsessed with this because I didn't have the

0:33:51.560 --> 0:33:54.600
<v Speaker 1>regular you know, go through college. But I guess for

0:33:55.080 --> 0:33:58.400
<v Speaker 1>Jason and I and our listeners, can you maybe share

0:33:58.520 --> 0:34:01.640
<v Speaker 1>one or two nuggets for each one of those guys

0:34:01.640 --> 0:34:03.440
<v Speaker 1>that you learned that you still live with, and especially

0:34:03.440 --> 0:34:04.880
<v Speaker 1>a guy like you know, John Madden.

0:34:05.360 --> 0:34:10.359
<v Speaker 6>Yeah, I say with coach Madden and Arnold both were

0:34:10.640 --> 0:34:14.200
<v Speaker 6>so genuine and it was amazing just to kind of

0:34:14.239 --> 0:34:19.440
<v Speaker 6>see how they treated people and how that persona over

0:34:19.560 --> 0:34:22.920
<v Speaker 6>time that was just them. They were so genuine and

0:34:22.960 --> 0:34:25.480
<v Speaker 6>just kind of both this just man of the people

0:34:25.960 --> 0:34:30.080
<v Speaker 6>approached that everyone identified with. And they were really savvy

0:34:30.160 --> 0:34:33.319
<v Speaker 6>business people, but they saw a good idea or they

0:34:33.320 --> 0:34:35.400
<v Speaker 6>saw you know, something and they just knew that was

0:34:35.440 --> 0:34:37.640
<v Speaker 6>the right thing to do and they went after it,

0:34:37.719 --> 0:34:40.960
<v Speaker 6>you know, and there wasn't a whole lot of strategy sessions.

0:34:41.040 --> 0:34:43.399
<v Speaker 5>It was more just a lot of gut and I.

0:34:43.320 --> 0:34:44.840
<v Speaker 6>Think this is the right thing to do, for the

0:34:44.920 --> 0:34:47.920
<v Speaker 6>right reason and with the right people, and so we're going.

0:34:47.920 --> 0:34:48.920
<v Speaker 5>To do it.

0:34:48.160 --> 0:34:51.719
<v Speaker 3>It's interesting to think about those two guys, especially the

0:34:51.719 --> 0:34:56.520
<v Speaker 3>way that you framed them, Mike, I had never heard

0:34:56.560 --> 0:35:00.439
<v Speaker 3>that about Arnold palmer fit and it. If I knew

0:35:00.440 --> 0:35:02.399
<v Speaker 3>that he had started the golf channel, I'd forgotten. That's

0:35:02.440 --> 0:35:07.120
<v Speaker 3>such a fascinating idea of him putting television at the

0:35:07.160 --> 0:35:10.040
<v Speaker 3>center of the game, because that is not intuitive, that's

0:35:10.040 --> 0:35:12.439
<v Speaker 3>not an obvious insight, to be honest. So you think

0:35:12.440 --> 0:35:16.120
<v Speaker 3>about that, and then you think about John Madden almost

0:35:16.160 --> 0:35:21.120
<v Speaker 3>single handedly revolutionizing football and television, you know, changing the

0:35:21.200 --> 0:35:25.479
<v Speaker 3>style in which the content is delivered, et cetera. Talk

0:35:25.520 --> 0:35:29.680
<v Speaker 3>to us about how not just those guys, but your

0:35:29.760 --> 0:35:34.680
<v Speaker 3>whole career at NBC has influenced the television product for TGL,

0:35:34.840 --> 0:35:38.799
<v Speaker 3>which I mean essentral to its success. How are you

0:35:38.840 --> 0:35:41.839
<v Speaker 3>thinking about it now? What are the early takeaways as

0:35:41.880 --> 0:35:43.320
<v Speaker 3>you sort of moved through this first season.

0:35:43.880 --> 0:35:45.920
<v Speaker 5>Yeah, I think part of it is I kind of

0:35:45.960 --> 0:35:47.640
<v Speaker 5>thought about in my career.

0:35:47.800 --> 0:35:51.839
<v Speaker 6>Two big things at NBC that weren't golf for the Olympics,

0:35:51.880 --> 0:35:55.200
<v Speaker 6>and so did I football. And you work for four

0:35:55.280 --> 0:35:59.319
<v Speaker 6>years and you know, the day of the opening ceremony,

0:36:00.040 --> 0:36:01.759
<v Speaker 6>you've got all of these things that you want to

0:36:01.840 --> 0:36:04.160
<v Speaker 6>get done by that date. You know, much like the

0:36:04.200 --> 0:36:07.680
<v Speaker 6>athletes are preparing to get everything done by that competition,

0:36:07.800 --> 0:36:09.200
<v Speaker 6>and they got to be all. You know, they have

0:36:09.239 --> 0:36:12.319
<v Speaker 6>to peak for that competition. And if you don't get

0:36:12.360 --> 0:36:15.320
<v Speaker 6>it done, you're you're waiting four years to try it again.

0:36:15.880 --> 0:36:19.080
<v Speaker 7>And then you juxtapose that with a property like Sunday

0:36:19.120 --> 0:36:21.759
<v Speaker 7>Night Football, and you.

0:36:21.680 --> 0:36:26.040
<v Speaker 6>Can make improvements every single week. You know, some of

0:36:26.040 --> 0:36:28.680
<v Speaker 6>them are big, some of them minute. But over the

0:36:28.719 --> 0:36:32.560
<v Speaker 6>course of a season, the first week products compared to

0:36:32.600 --> 0:36:37.080
<v Speaker 6>the last week's product better damn well, be a lot better.

0:36:37.120 --> 0:36:38.880
<v Speaker 6>And you make a lot of changes and a lot

0:36:38.920 --> 0:36:40.040
<v Speaker 6>of improvements because of it.

0:36:40.120 --> 0:36:43.440
<v Speaker 7>So I with TGL, you know, we had one chance

0:36:43.480 --> 0:36:47.239
<v Speaker 7>to launch as as good and as big as you

0:36:47.280 --> 0:36:47.960
<v Speaker 7>possibly can.

0:36:48.600 --> 0:36:50.359
<v Speaker 6>You know, check we did that. And you know, we're

0:36:50.400 --> 0:36:53.280
<v Speaker 6>creating a version of a sport. You know, we're basically

0:36:53.320 --> 0:36:57.800
<v Speaker 6>from scratch trying to appeal to everything that a consumer

0:36:57.800 --> 0:37:01.960
<v Speaker 6>in twenty twenty five would want to latch onto and

0:37:02.000 --> 0:37:04.880
<v Speaker 6>then our job and I preach this to our team

0:37:04.960 --> 0:37:08.799
<v Speaker 6>every week is continual improvement, every single week, and it

0:37:08.800 --> 0:37:12.680
<v Speaker 6>doesn't matter what area it is, necessarily every area needs

0:37:12.680 --> 0:37:16.000
<v Speaker 6>to be improving. I found this kind of concept that

0:37:16.040 --> 0:37:21.080
<v Speaker 6>if you're not changing something, you're choosing.

0:37:21.280 --> 0:37:22.400
<v Speaker 5>That this is good enough.

0:37:22.800 --> 0:37:25.080
<v Speaker 6>And I don't think any of us are ever signing

0:37:25.160 --> 0:37:28.120
<v Speaker 6>up to be any anything we ever do any day

0:37:28.680 --> 0:37:31.920
<v Speaker 6>that's good enough. You always want to be able to

0:37:32.000 --> 0:37:34.920
<v Speaker 6>make it better. And if you're not seeing things that

0:37:34.960 --> 0:37:36.480
<v Speaker 6>can make it better, you're probably not.

0:37:36.520 --> 0:37:37.200
<v Speaker 5>Doing your job.

0:37:37.840 --> 0:37:38.200
<v Speaker 2>Wow.

0:37:38.760 --> 0:37:41.640
<v Speaker 3>One of the interesting things that I saw and are

0:37:42.160 --> 0:37:43.440
<v Speaker 3>as we were sort of pulling together.

0:37:43.640 --> 0:37:44.959
<v Speaker 2>You know what's going on with you guys.

0:37:44.960 --> 0:37:48.200
<v Speaker 3>You're bringing down that the median age viewer is sort

0:37:48.200 --> 0:37:50.600
<v Speaker 3>of coming down for golf, which is kind of key.

0:37:51.000 --> 0:37:52.080
<v Speaker 2>I say this as a.

0:37:52.239 --> 0:37:56.120
<v Speaker 3>Definitively middle aged white man, I'm sort of the target audience.

0:37:56.360 --> 0:37:58.560
<v Speaker 3>But what you really want is like my kids, my

0:37:58.680 --> 0:38:02.640
<v Speaker 3>college age kids watching this, So how do you continue

0:38:03.040 --> 0:38:03.520
<v Speaker 3>to do that?

0:38:03.800 --> 0:38:06.160
<v Speaker 2>And also, you know, you mentioned something that I.

0:38:06.160 --> 0:38:09.120
<v Speaker 3>Wanted to sort of double tap on, as Alex says,

0:38:09.520 --> 0:38:14.040
<v Speaker 3>which is this notion of finding the right windows in

0:38:14.120 --> 0:38:18.360
<v Speaker 3>which to put it on both seasonally but even like

0:38:18.480 --> 0:38:20.239
<v Speaker 3>day of the week. It feels like that has been

0:38:20.360 --> 0:38:22.520
<v Speaker 3>very deliberate. So talk to us a little bit about that.

0:38:22.840 --> 0:38:28.160
<v Speaker 6>Yeah, Look, the youth movement was really important, and it's

0:38:28.200 --> 0:38:30.200
<v Speaker 6>something that we knew.

0:38:30.280 --> 0:38:32.759
<v Speaker 5>We could put together a lot of.

0:38:32.520 --> 0:38:39.520
<v Speaker 6>The concepts and ideas that we either knew or thought

0:38:39.680 --> 0:38:43.440
<v Speaker 6>would translate into a younger audience. But you don't really

0:38:43.520 --> 0:38:46.120
<v Speaker 6>know if you're going to get a younger audience until

0:38:46.200 --> 0:38:51.040
<v Speaker 6>you actually see the data after you put your first

0:38:51.360 --> 0:38:56.160
<v Speaker 6>few competitions on. And frankly, we were surprised at how

0:38:56.239 --> 0:38:58.719
<v Speaker 6>young it was, and I was surprised at how young

0:38:58.760 --> 0:39:02.120
<v Speaker 6>it got as fast as it did. It was almost immediately,

0:39:02.880 --> 0:39:07.200
<v Speaker 6>you know, first first night, fifty two years old median age,

0:39:07.239 --> 0:39:10.400
<v Speaker 6>which is on par with the NBA, which Alex knows

0:39:10.760 --> 0:39:14.240
<v Speaker 6>is one of the youngest sports, really the youngest major

0:39:14.280 --> 0:39:18.759
<v Speaker 6>American sport on television. And then a large percentage, you know,

0:39:18.840 --> 0:39:21.160
<v Speaker 6>on par with the NBA as well, was in that

0:39:21.320 --> 0:39:25.120
<v Speaker 6>advertiser coveted eighteen to forty nine year old demographic. And

0:39:25.120 --> 0:39:26.600
<v Speaker 6>the reason why we say it that way is is

0:39:26.640 --> 0:39:29.319
<v Speaker 6>that's what advertisers are buying. They're buying that eighteen to

0:39:29.360 --> 0:39:32.799
<v Speaker 6>forty nine with disposal income and spending habits that'll be

0:39:33.000 --> 0:39:35.640
<v Speaker 6>kind to prove out lifetime value. Frankly, it's about a

0:39:35.680 --> 0:39:39.399
<v Speaker 6>dozen years younger than traditional golf. Which that was one

0:39:39.440 --> 0:39:42.760
<v Speaker 6>of the conversations that I had with with Jay Monahan

0:39:42.840 --> 0:39:45.520
<v Speaker 6>when I went and talked to him about doing this

0:39:45.560 --> 0:39:47.799
<v Speaker 6>in partnership with the PGA Tour, is if we do

0:39:47.960 --> 0:39:51.799
<v Speaker 6>this right, you know, there will be younger fans who

0:39:51.800 --> 0:39:55.880
<v Speaker 6>will get introduced to a player on primetime watching TGL

0:39:55.960 --> 0:39:58.719
<v Speaker 6>on ESPN, and then that same player will be on

0:39:58.760 --> 0:40:01.600
<v Speaker 6>the leader board that's that today or Sunday on CBS

0:40:01.680 --> 0:40:04.880
<v Speaker 6>or NBC, and that fan that saw them on Monday

0:40:04.960 --> 0:40:08.040
<v Speaker 6>or Tuesday night in primetime will follow that player because

0:40:08.040 --> 0:40:11.080
<v Speaker 6>they're going to get a sense of the personality and

0:40:11.160 --> 0:40:13.759
<v Speaker 6>something in this new environment where they're micd up and

0:40:13.800 --> 0:40:16.440
<v Speaker 6>you hear from them all for two hours straight.

0:40:16.960 --> 0:40:18.520
<v Speaker 5>And we'll find new fans that way.

0:40:18.960 --> 0:40:20.839
<v Speaker 6>And I think the reality is, if you look at

0:40:20.840 --> 0:40:25.280
<v Speaker 6>the demographic data, we are finding new fans, especially young fans,

0:40:25.320 --> 0:40:28.720
<v Speaker 6>and we're hearing anecdotally a lot of families are watching together,

0:40:28.840 --> 0:40:30.360
<v Speaker 6>which is great. I mean that kind of gets you

0:40:30.440 --> 0:40:33.800
<v Speaker 6>back to you people watching on whatever streen is available

0:40:33.800 --> 0:40:35.400
<v Speaker 6>to them at the time. But the idea of a

0:40:35.400 --> 0:40:39.040
<v Speaker 6>family sitting around watching a sports competition of any sort,

0:40:39.120 --> 0:40:40.920
<v Speaker 6>I think is something that we can all get on it.

0:40:41.239 --> 0:40:43.120
<v Speaker 2>So what's the next big step forward?

0:40:43.200 --> 0:40:45.279
<v Speaker 3>Like, what is the thing that you're going to come

0:40:45.280 --> 0:40:48.759
<v Speaker 3>out of this season looking to next season? Give us

0:40:48.800 --> 0:40:52.279
<v Speaker 3>this a preview of something you've seen that you're like,

0:40:52.280 --> 0:40:54.960
<v Speaker 3>all right, we need to like level this up, or

0:40:54.960 --> 0:40:57.440
<v Speaker 3>we need to do this differently. Like what jumps out

0:40:57.680 --> 0:40:59.360
<v Speaker 3>as one of the biggest learnings here.

0:40:59.680 --> 0:41:02.440
<v Speaker 6>Well, we got two weeks left for the playoffs, so

0:41:02.480 --> 0:41:04.640
<v Speaker 6>we want to make sure we continue to focus on that.

0:41:05.120 --> 0:41:08.399
<v Speaker 6>We are getting a lot of interest from a lot

0:41:08.400 --> 0:41:11.840
<v Speaker 6>of different sports team owners on expansion, and that's something

0:41:11.840 --> 0:41:13.440
<v Speaker 6>that we're looking at seriously.

0:41:13.760 --> 0:41:14.080
<v Speaker 3>Now.

0:41:14.719 --> 0:41:18.560
<v Speaker 6>We're looking at a potential venue on the West Coast

0:41:18.880 --> 0:41:22.080
<v Speaker 6>just to make the schedule easier for players. And then

0:41:22.120 --> 0:41:24.399
<v Speaker 6>I think there's a lot of little things talking about

0:41:24.400 --> 0:41:28.200
<v Speaker 6>that continual improvement. About eight months ago, I told everyone

0:41:28.239 --> 0:41:31.480
<v Speaker 6>on our team start your season two lists now, because

0:41:31.480 --> 0:41:33.239
<v Speaker 6>there's going to be a period of time where we

0:41:33.320 --> 0:41:35.680
<v Speaker 6>can't make big changes for season one.

0:41:36.040 --> 0:41:37.719
<v Speaker 5>But you want to make sure that you make those

0:41:37.760 --> 0:41:38.440
<v Speaker 5>for season two.

0:41:38.560 --> 0:41:43.160
<v Speaker 6>So I think you know elements of which holes resonated,

0:41:43.480 --> 0:41:48.000
<v Speaker 6>what type of holes resonated with fans, what technology really worked,

0:41:48.040 --> 0:41:50.960
<v Speaker 6>What are some of the things that the tech shows

0:41:51.000 --> 0:41:53.520
<v Speaker 6>that we could do more of, just based on the

0:41:53.560 --> 0:41:57.120
<v Speaker 6>fan feedback? And I think, frankly, we are able to

0:41:57.280 --> 0:42:00.680
<v Speaker 6>hear from fans and get feedback from fans in this

0:42:00.800 --> 0:42:03.400
<v Speaker 6>day and age more than you ever have before. So

0:42:03.640 --> 0:42:07.480
<v Speaker 6>hearing them and then putting these things into play, some

0:42:07.520 --> 0:42:09.280
<v Speaker 6>of them we can do, and we've done this season,

0:42:09.800 --> 0:42:11.440
<v Speaker 6>but you know a lot of that you'll have to

0:42:11.480 --> 0:42:14.200
<v Speaker 6>do a year later because it does take more R

0:42:14.239 --> 0:42:15.960
<v Speaker 6>and D construction, et cetera.

0:42:16.160 --> 0:42:17.080
<v Speaker 5>You know, more tech.

0:42:16.880 --> 0:42:26.879
<v Speaker 3>Work, right right? That sounds great? All right, so let's

0:42:26.920 --> 0:42:28.960
<v Speaker 3>do the lightning ground. It's five questions. We'll bounce it

0:42:29.000 --> 0:42:31.879
<v Speaker 3>back and forth, keep it tight, and we'll jump right in.

0:42:32.360 --> 0:42:35.040
<v Speaker 3>What's the best piece of advice you've received on deal

0:42:35.080 --> 0:42:35.880
<v Speaker 3>making your business?

0:42:36.640 --> 0:42:38.600
<v Speaker 5>Say? Please, say thank you.

0:42:38.719 --> 0:42:41.960
<v Speaker 4>Who's your dream deal making partner?

0:42:42.840 --> 0:42:43.080
<v Speaker 1>Man?

0:42:44.200 --> 0:42:45.680
<v Speaker 5>We got a lot of really good ones.

0:42:45.800 --> 0:42:47.480
<v Speaker 6>I A would say the team owners that we have

0:42:47.520 --> 0:42:50.560
<v Speaker 6>around the table right now, for a lot of different reasons,

0:42:50.640 --> 0:42:52.399
<v Speaker 6>they all bring something to the table for us.

0:42:52.719 --> 0:42:55.680
<v Speaker 2>That's a pretty good lineup. What's the most nervous you've ever.

0:42:55.520 --> 0:42:57.799
<v Speaker 5>Been asking my wife to marry me?

0:43:00.320 --> 0:43:04.520
<v Speaker 1>I assume she said, yes, you have kids favorite hype

0:43:04.560 --> 0:43:06.960
<v Speaker 1>song before you go into a big meeting or a

0:43:06.960 --> 0:43:08.960
<v Speaker 1>big negotiation or proposal.

0:43:09.000 --> 0:43:09.600
<v Speaker 2>I guess I.

0:43:11.360 --> 0:43:13.400
<v Speaker 6>Grew up in Memphis, so I got a lot of

0:43:13.719 --> 0:43:15.040
<v Speaker 6>music in my background.

0:43:15.080 --> 0:43:17.480
<v Speaker 7>Is there anything that kind of puts me back near

0:43:17.520 --> 0:43:20.200
<v Speaker 7>my roots? I would say, is probably the right the

0:43:20.280 --> 0:43:22.400
<v Speaker 7>right vein we need, We need.

0:43:22.280 --> 0:43:24.760
<v Speaker 3>A song, Give me a song, so like bb King

0:43:24.880 --> 0:43:27.040
<v Speaker 3>or Elvis Presley like that sort of.

0:43:27.640 --> 0:43:29.880
<v Speaker 7>I would go with some old blues or you know,

0:43:29.960 --> 0:43:32.160
<v Speaker 7>something with some some big bass in it.

0:43:33.040 --> 0:43:35.120
<v Speaker 5>I'm a big Rolling Stones fan, so you okay, I

0:43:35.160 --> 0:43:36.600
<v Speaker 5>can hit a lot of Stones as well.

0:43:36.640 --> 0:43:37.680
<v Speaker 2>All right? That sounds good?

0:43:37.840 --> 0:43:38.160
<v Speaker 5>All right?

0:43:38.200 --> 0:43:40.799
<v Speaker 3>And what's your advice for someone listening who wants a

0:43:40.880 --> 0:43:41.920
<v Speaker 3>career like yours?

0:43:42.200 --> 0:43:46.160
<v Speaker 6>You gotta work hard, you know, just start working, show

0:43:46.239 --> 0:43:50.000
<v Speaker 6>up early, stay late. There is no job that should

0:43:50.040 --> 0:43:53.440
<v Speaker 6>be beneath you. You can get experience and learn something

0:43:53.560 --> 0:43:56.759
<v Speaker 6>from pretty much anything that you're asked to do. You

0:43:56.880 --> 0:43:58.840
<v Speaker 6>just got to be there and start start rolling up

0:43:58.880 --> 0:43:59.799
<v Speaker 6>your slaves and do the work.

0:44:01.280 --> 0:44:06.360
<v Speaker 3>All right, well, Mike McCarley, congratulations on season one of TGL.

0:44:06.840 --> 0:44:09.520
<v Speaker 3>It's been really fun to watch. I know Alex and

0:44:09.560 --> 0:44:11.719
<v Speaker 3>I are eager to come see it live, so if

0:44:11.719 --> 0:44:15.160
<v Speaker 3>not this season next and again, best of luck as

0:44:15.200 --> 0:44:18.120
<v Speaker 3>this goes on, you know, and hopefully you know, we'll

0:44:18.280 --> 0:44:19.200
<v Speaker 3>become good enough.

0:44:19.000 --> 0:44:21.160
<v Speaker 2>Golfers that you know you'll hang out with us. At

0:44:21.200 --> 0:44:21.600
<v Speaker 2>some point.

0:44:21.680 --> 0:44:22.560
<v Speaker 5>We have nets to.

0:44:22.560 --> 0:44:25.600
<v Speaker 6>Cover up the led, so you guys are invited time

0:44:26.000 --> 0:44:27.880
<v Speaker 6>to watch the match and we'll get you to hit

0:44:27.960 --> 0:44:30.080
<v Speaker 6>some shots.

0:44:29.760 --> 0:44:32.680
<v Speaker 5>Thanks Mike, Bye bye, thank you.

0:44:40.239 --> 0:44:43.040
<v Speaker 3>The Deal is hosted by Alex Rodriguez and me Jason Kelly.

0:44:43.600 --> 0:44:47.640
<v Speaker 3>This episode was made by Annamazarakus, Stacey Wong, and Lizzie Phillip.

0:44:48.080 --> 0:44:51.000
<v Speaker 3>Amy Keene is our editor. Our theme music is made

0:44:51.000 --> 0:44:55.800
<v Speaker 3>by Blake Maples. Our executive producers are Kelly Leferrier, Ashley Honig,

0:44:56.000 --> 0:44:59.280
<v Speaker 3>and Brenda Newnham. Sainte Bauman is the head of Bloomberg Podcasts.

0:45:00.280 --> 0:45:04.360
<v Speaker 3>Support from Rachel Carnivale and Elena Los Angeles. Thanks so

0:45:04.480 --> 0:45:07.320
<v Speaker 3>much for listening to the Deal. If you have a minute, subscribe,

0:45:07.400 --> 0:45:10.680
<v Speaker 3>rate and review our show. It'll help other listeners find us.

0:45:10.840 --> 0:45:12.759
<v Speaker 3>I'm Jason Kelly, see you next week.