WEBVTT - Study Hall: Legal Essentials and Strategic Insights

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<v Speaker 1>Earners. What's up.

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<v Speaker 2>You ever walk into a small business and everything just

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<v Speaker 2>works like The checkout is fast, the receipts are digital,

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<v Speaker 2>tipping is a breeze, and you're out the door before

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<v Speaker 2>the line even builds. Odds are they're using Square. We

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<v Speaker 2>love supporting businesses that run on Square because it just

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<v Speaker 2>at a pop up market, or even one of our

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<v Speaker 2>merch partners, Square makes it easy for them to take payments,

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<v Speaker 2>manage inventory, and run their business with confidence, all from

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<v Speaker 2>one simple system. If you're a business owner or even

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<v Speaker 2>just thinking about launching something soon, Square is hands down

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<v Speaker 2>can keep pushing your vision forward. This episode is brought

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<v Speaker 2>to you by P and C Bank, a lot of

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<v Speaker 2>people think podcasts about work are boring, and sure, they

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<v Speaker 2>definitely can be, but understanding of professional's routine shows us

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<v Speaker 2>how they achieve their success little by little, day after day.

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<v Speaker 2>It's like banking with P and C Bank. It might

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<v Speaker 2>seem boring to save, plan and make calculated decisions with

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<v Speaker 2>your bank, but keeping your money boring is what helps

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<v Speaker 2>you live a more happily fulfilled life. P and C

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<v Speaker 2>Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since

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<v Speaker 2>eighteen sixty five is a service mark of the PNC

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<v Speaker 2>Financial Service Group, Inc. P and C Bank National Association

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<v Speaker 2>Member FDIC.

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<v Speaker 3>It's easy to build through franchising once you sell your

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<v Speaker 3>first one, okay, so legal requirements and documentation this is boring.

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<v Speaker 3>It may be boring for some, but this is what

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<v Speaker 3>you really need to understand so you don't get in trouble.

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<v Speaker 3>So the FDD is like and write that down and

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<v Speaker 3>research it later. The FDD is the document that's like

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<v Speaker 3>one hundred pages and it teaches you all the things

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<v Speaker 3>about the franchise. So most people hire franchise consultants to

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<v Speaker 3>put together this information for them. It has to be

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<v Speaker 3>done by a franchise attorney, a whole franchise team. Because

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<v Speaker 3>franchising is completely different than the regular business world. This

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<v Speaker 3>is not a template. This is not something you can

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<v Speaker 3>just create on your own. It's a legal document that

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<v Speaker 3>is actually monitored by the government, so you have to

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<v Speaker 3>make sure it's up to par. But it contains all

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<v Speaker 3>the information about the franchise, including your background, what the

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<v Speaker 3>franchise fee is, and other costs. So it literally enfranchising.

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<v Speaker 3>You can't promise success. This is another thing that's absolutely

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<v Speaker 3>amazing about the world of franchising because there is a

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<v Speaker 3>section it's called Item nineteen. You can write that down.

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<v Speaker 3>It's the most important part of this document, Item nineteen.

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<v Speaker 3>In Item nineteen, it tells you it's the financial representation

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<v Speaker 3>that you as the franchise or disclosed to the public.

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<v Speaker 3>It can be a P and L. It could be

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<v Speaker 3>your gross sales for one year. It could be a

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<v Speaker 3>pie chart, it can be anything. But when you sell

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<v Speaker 3>a franchise, and this is very important, the only numbers

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<v Speaker 3>you can speak about are the numbers that you list

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<v Speaker 3>in item nineteen. So a lot of people are strategic.

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<v Speaker 3>Sometimes people don't. You don't have to have a financial representation.

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<v Speaker 1>Which is even crazier.

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<v Speaker 3>You can literally turn your You can franchise your business,

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<v Speaker 3>sell it to someone and not tell them how much

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<v Speaker 3>you've made. Ethically, that's wrong if you know you didn't

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<v Speaker 3>make anything, but if you made ten dollars twenty dollars,

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<v Speaker 3>you can still sell your business as a franchise, but

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<v Speaker 3>you're gonna have problems if someone is unable to make money.

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<v Speaker 3>So that's why you want to try it. Make sure

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<v Speaker 3>it's something you've tried and it's worked before you decide

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<v Speaker 3>to sell it. But you don't have to disclose how

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<v Speaker 3>much money someone can make from buying your opportunity. And

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<v Speaker 3>actually you can't. It's called a promise of success and

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<v Speaker 3>you can't legally do it. So you can put anything

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<v Speaker 3>you want and you're selling it based off of what

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<v Speaker 3>you put in item nineteen, so you can be strategic.

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<v Speaker 3>You don't have to reveal what you don't want to reveal.

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<v Speaker 3>You could just say I made this much gross and

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<v Speaker 3>you don't have to reveal your net, which is insane,

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<v Speaker 3>but it's true. So that's that's what's really interesting about

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<v Speaker 3>this franchise world. But the FDD is very important. It's

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<v Speaker 3>the main document you need and then there's a difference

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<v Speaker 3>between franchise attorneys and contract attorneys. So you can't go

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<v Speaker 3>to someone who's like a regular attorney like make me

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<v Speaker 3>an FDD because they're gonna they're gonna say okay, because

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<v Speaker 3>they want your money, but it's not gonna be what

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<v Speaker 3>a franchise attorney would create. And franchise attorneys know what

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<v Speaker 3>to put in so you don't get in trouble. So

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<v Speaker 3>if you go to a contract attorney, they'll probably do research,

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<v Speaker 3>but they're not specialized enough to keep you out of

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<v Speaker 3>trouble in the franchising world, okay, so make sure it's

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<v Speaker 3>a franchise attorney working with you. So developing a franchise

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<v Speaker 3>business plan, So when you're considering franchising your business, you

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<v Speaker 3>have to develop a comprehensive franchise business plan which is

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<v Speaker 3>separate from like any other regular business plan. So it

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<v Speaker 3>outlines the key components of your franchise system and it's

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<v Speaker 3>basically the roadmap. So here are some of the things.

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<v Speaker 3>It's very similar to what you would see in a

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<v Speaker 3>regular business plan, with the exception of some things. So

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<v Speaker 3>the executive summary, so it's an overview of your business,

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<v Speaker 3>your mission statement, vision, goals. You know, that's pretty much

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<v Speaker 3>standard information about your existing business is history, it's success,

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<v Speaker 3>and then the franchise concept.

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<v Speaker 1>So it's a detailed description of your.

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<v Speaker 3>Franchise system, including their products or services and all those

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<v Speaker 3>you know, things that we sometimes overlook. Now I want

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<v Speaker 3>to say this because I just thought about it. So

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<v Speaker 3>when you franchise, say you you have a spa and

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<v Speaker 3>you sell massage lotion, right, you can actually create your

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<v Speaker 3>own lotion, and you can manufacture your own products and

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<v Speaker 3>sell them to your franchise ease, and they're required to

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<v Speaker 3>buy them from you. So within all these legal documents,

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<v Speaker 3>you're selling them a business, but you can also create

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<v Speaker 3>your own products, create your own everything, and within those

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<v Speaker 3>franchise documents, they have to buy it from you. So

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<v Speaker 3>now you're creating multiple streams of income that you're in.

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<v Speaker 3>You're receiving every time they need to place in order,

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<v Speaker 3>they're placing it with you. They're paying you. Guess what, guys,

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<v Speaker 3>I hope, I hope y'all are with me. For those

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<v Speaker 3>who stayed around, this is the bond. You're ready for this.

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<v Speaker 3>So I told you that when you franchise, you can

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<v Speaker 3>sell it ten twenty thousand it could be anything, but

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<v Speaker 3>there's also industry standards. But guess what, you charge a

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<v Speaker 3>percentage of their gross profit each month. So if you

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<v Speaker 3>charge seven percent, you're going to get seven percent of

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<v Speaker 3>their gross, not their next they're gross every single month.

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<v Speaker 3>And that is how people build wealth through franchising.

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<v Speaker 1>It's not about the upfront fee.

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<v Speaker 3>That's great, you know that'll clear off your COVID, that

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<v Speaker 3>gets keep you out of prison. About pay your taxes,

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<v Speaker 3>But then the real wealth is off the residual income

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<v Speaker 3>that you earn. So think about how much you make

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<v Speaker 3>per year. You're gonna get seven percent of that every

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<v Speaker 3>single month for ten years. That is how you close

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<v Speaker 3>the wealth gap. And that is how business owners can

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<v Speaker 3>just jump start their careers in a whole other direction

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<v Speaker 3>and create real wealth because it's not about you. It's

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<v Speaker 3>not about how much you can make. It's like how

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<v Speaker 3>much are you able to leave your children, your children's children,

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<v Speaker 3>like what kind of assets have you built for them?

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<v Speaker 3>And franchising is a great way to do that. You

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<v Speaker 3>put the franchise entity and the trust y'all. I know

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<v Speaker 3>you guys had to trust somebody on here talking about trust.

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<v Speaker 3>Put it in your trust, your whole bloodline eats. Okay,

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<v Speaker 3>So that's a great way to do it. So marketing

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<v Speaker 3>and support, you have to have a plan. This is

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<v Speaker 3>how you market the business. Now, this is very very important.

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<v Speaker 3>You have to be able to tell people on a

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<v Speaker 3>piece of paper, this is how you get customers. Now,

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<v Speaker 3>what happens is most business owners don't have any systems

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<v Speaker 3>or processes written down.

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<v Speaker 1>They just hire.

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<v Speaker 3>Somebody and they're like, they're yelling.

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<v Speaker 1>At them, do this, do that.

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<v Speaker 3>There's no organization whatsoever, and that's why they can't scale.

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<v Speaker 3>Franchises are amazing. And even if you're even if you

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<v Speaker 3>feel like I don't want to be a franchise, I

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<v Speaker 3>tell everyone if you own a small business, you should

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<v Speaker 3>go through the process because it's going to teach you

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<v Speaker 3>how to build something that you can scale.

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<v Speaker 1>And it's it's great.

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<v Speaker 3>Practice and it teaches you on a higher level than

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<v Speaker 3>you could ever learn in the regular world of business.

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<v Speaker 3>And so you have to be able to tell them like,

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<v Speaker 3>this is how you this is what you say in

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<v Speaker 3>your Facebook ad. That's how you get customers. This is

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<v Speaker 3>where you should market. These are the template you should use.

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<v Speaker 3>So all those things need to be written down and

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<v Speaker 3>a great way to get started, and this is what

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<v Speaker 3>I did.

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<v Speaker 4>An illegal alien from Guatemala charged with raping a child

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<v Speaker 4>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 4>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 4>filming and selling child pornography in Michigan. These are just

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<v Speaker 4>some of the heinous migrant criminals caught because of President

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<v Speaker 4>Donald J. Trump's leadership. I'm Christy Noman, the United States

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<v Speaker 4>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 4>crossings are at the lowest levels ever recorded, and over

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<v Speaker 4>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 4>are here illegally, your next you will be fined nearly

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<v Speaker 4>one thousand dollars a day, imprisoned, and deported. You will

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<v Speaker 4>never return. But if you register using our CBP home

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<v Speaker 4>app and leave now, you could be allowed to return legally.

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<v Speaker 4>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 4>border and families will be protected. Sponsored by the United

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<v Speaker 4>States Department of Homeland Security,