1 00:00:01,240 --> 00:00:02,000 Speaker 1: Earners. What's up. 2 00:00:02,080 --> 00:00:04,560 Speaker 2: You ever walk into a small business and everything just 3 00:00:04,720 --> 00:00:07,880 Speaker 2: works like The checkout is fast, the receipts are digital, 4 00:00:08,400 --> 00:00:11,399 Speaker 2: tipping is a breeze, and you're out the door before 5 00:00:11,400 --> 00:00:15,560 Speaker 2: the line even builds. Odds are they're using Square. We 6 00:00:15,720 --> 00:00:18,280 Speaker 2: love supporting businesses that run on Square because it just 7 00:00:18,280 --> 00:00:21,520 Speaker 2: feels seamless. Whether it's a local coffee shop, a vendor 8 00:00:21,560 --> 00:00:23,840 Speaker 2: at a pop up market, or even one of our 9 00:00:23,880 --> 00:00:27,560 Speaker 2: merch partners, Square makes it easy for them to take payments, 10 00:00:27,760 --> 00:00:31,480 Speaker 2: manage inventory, and run their business with confidence, all from 11 00:00:31,600 --> 00:00:35,000 Speaker 2: one simple system. If you're a business owner or even 12 00:00:35,080 --> 00:00:38,600 Speaker 2: just thinking about launching something soon, Square is hands down 13 00:00:38,640 --> 00:00:41,680 Speaker 2: one of the best tools out there to help you start, run, 14 00:00:41,920 --> 00:00:45,240 Speaker 2: and grow. It's not just about payments, it's about giving 15 00:00:45,240 --> 00:00:47,920 Speaker 2: you time back so you can focus on what matters 16 00:00:47,960 --> 00:00:51,199 Speaker 2: most Ready. To see how Square can transform your business, 17 00:00:51,479 --> 00:00:56,120 Speaker 2: visit Square dot com backslash go backslash eyl to learn 18 00:00:56,160 --> 00:01:01,360 Speaker 2: more that Square dot com backslash, go backslash eyl. Don't wait, 19 00:01:01,640 --> 00:01:04,480 Speaker 2: don't hesitate. Let's Square handle the back end so you 20 00:01:04,480 --> 00:01:10,839 Speaker 2: can keep pushing your vision forward. This episode is brought 21 00:01:10,840 --> 00:01:12,760 Speaker 2: to you by P and C Bank, a lot of 22 00:01:12,760 --> 00:01:16,360 Speaker 2: people think podcasts about work are boring, and sure, they 23 00:01:16,440 --> 00:01:20,319 Speaker 2: definitely can be, but understanding of professional's routine shows us 24 00:01:20,319 --> 00:01:24,840 Speaker 2: how they achieve their success little by little, day after day. 25 00:01:24,959 --> 00:01:27,440 Speaker 2: It's like banking with P and C Bank. It might 26 00:01:27,560 --> 00:01:30,440 Speaker 2: seem boring to save, plan and make calculated decisions with 27 00:01:30,480 --> 00:01:33,520 Speaker 2: your bank, but keeping your money boring is what helps 28 00:01:33,520 --> 00:01:36,640 Speaker 2: you live a more happily fulfilled life. P and C 29 00:01:36,760 --> 00:01:41,920 Speaker 2: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since 30 00:01:41,959 --> 00:01:44,520 Speaker 2: eighteen sixty five is a service mark of the PNC 31 00:01:44,720 --> 00:01:48,680 Speaker 2: Financial Service Group, Inc. P and C Bank National Association 32 00:01:48,880 --> 00:01:49,840 Speaker 2: Member FDIC. 33 00:01:51,680 --> 00:01:54,960 Speaker 3: It's easy to build through franchising once you sell your 34 00:01:55,000 --> 00:02:01,160 Speaker 3: first one, okay, so legal requirements and documentation this is boring. 35 00:02:01,280 --> 00:02:04,240 Speaker 3: It may be boring for some, but this is what 36 00:02:04,320 --> 00:02:07,280 Speaker 3: you really need to understand so you don't get in trouble. 37 00:02:07,440 --> 00:02:13,040 Speaker 3: So the FDD is like and write that down and 38 00:02:13,080 --> 00:02:16,640 Speaker 3: research it later. The FDD is the document that's like 39 00:02:16,720 --> 00:02:20,400 Speaker 3: one hundred pages and it teaches you all the things 40 00:02:20,400 --> 00:02:25,960 Speaker 3: about the franchise. So most people hire franchise consultants to 41 00:02:26,120 --> 00:02:30,160 Speaker 3: put together this information for them. It has to be 42 00:02:30,240 --> 00:02:34,680 Speaker 3: done by a franchise attorney, a whole franchise team. Because 43 00:02:34,760 --> 00:02:38,360 Speaker 3: franchising is completely different than the regular business world. This 44 00:02:38,520 --> 00:02:40,919 Speaker 3: is not a template. This is not something you can 45 00:02:41,000 --> 00:02:45,120 Speaker 3: just create on your own. It's a legal document that 46 00:02:45,440 --> 00:02:48,320 Speaker 3: is actually monitored by the government, so you have to 47 00:02:48,320 --> 00:02:51,919 Speaker 3: make sure it's up to par. But it contains all 48 00:02:51,960 --> 00:02:57,520 Speaker 3: the information about the franchise, including your background, what the 49 00:02:57,560 --> 00:03:02,399 Speaker 3: franchise fee is, and other costs. So it literally enfranchising. 50 00:03:02,520 --> 00:03:06,639 Speaker 3: You can't promise success. This is another thing that's absolutely 51 00:03:06,680 --> 00:03:10,720 Speaker 3: amazing about the world of franchising because there is a 52 00:03:10,760 --> 00:03:14,480 Speaker 3: section it's called Item nineteen. You can write that down. 53 00:03:14,639 --> 00:03:18,560 Speaker 3: It's the most important part of this document, Item nineteen. 54 00:03:19,000 --> 00:03:23,880 Speaker 3: In Item nineteen, it tells you it's the financial representation 55 00:03:24,280 --> 00:03:27,880 Speaker 3: that you as the franchise or disclosed to the public. 56 00:03:28,360 --> 00:03:30,560 Speaker 3: It can be a P and L. It could be 57 00:03:31,000 --> 00:03:35,080 Speaker 3: your gross sales for one year. It could be a 58 00:03:35,160 --> 00:03:37,920 Speaker 3: pie chart, it can be anything. But when you sell 59 00:03:37,920 --> 00:03:41,880 Speaker 3: a franchise, and this is very important, the only numbers 60 00:03:42,200 --> 00:03:46,440 Speaker 3: you can speak about are the numbers that you list 61 00:03:46,480 --> 00:03:49,640 Speaker 3: in item nineteen. So a lot of people are strategic. 62 00:03:49,960 --> 00:03:54,720 Speaker 3: Sometimes people don't. You don't have to have a financial representation. 63 00:03:54,160 --> 00:03:55,600 Speaker 1: Which is even crazier. 64 00:03:55,920 --> 00:03:58,760 Speaker 3: You can literally turn your You can franchise your business, 65 00:03:58,880 --> 00:04:01,080 Speaker 3: sell it to someone and not tell them how much 66 00:04:01,120 --> 00:04:05,800 Speaker 3: you've made. Ethically, that's wrong if you know you didn't 67 00:04:05,840 --> 00:04:08,880 Speaker 3: make anything, but if you made ten dollars twenty dollars, 68 00:04:09,040 --> 00:04:11,800 Speaker 3: you can still sell your business as a franchise, but 69 00:04:12,040 --> 00:04:15,240 Speaker 3: you're gonna have problems if someone is unable to make money. 70 00:04:15,440 --> 00:04:18,400 Speaker 3: So that's why you want to try it. Make sure 71 00:04:18,480 --> 00:04:21,560 Speaker 3: it's something you've tried and it's worked before you decide 72 00:04:21,640 --> 00:04:24,920 Speaker 3: to sell it. But you don't have to disclose how 73 00:04:25,040 --> 00:04:28,479 Speaker 3: much money someone can make from buying your opportunity. And 74 00:04:28,640 --> 00:04:34,040 Speaker 3: actually you can't. It's called a promise of success and 75 00:04:34,080 --> 00:04:36,400 Speaker 3: you can't legally do it. So you can put anything 76 00:04:36,440 --> 00:04:38,680 Speaker 3: you want and you're selling it based off of what 77 00:04:38,720 --> 00:04:41,560 Speaker 3: you put in item nineteen, so you can be strategic. 78 00:04:41,960 --> 00:04:44,120 Speaker 3: You don't have to reveal what you don't want to reveal. 79 00:04:44,520 --> 00:04:47,800 Speaker 3: You could just say I made this much gross and 80 00:04:47,880 --> 00:04:51,160 Speaker 3: you don't have to reveal your net, which is insane, 81 00:04:51,360 --> 00:04:56,320 Speaker 3: but it's true. So that's that's what's really interesting about 82 00:04:56,600 --> 00:05:00,120 Speaker 3: this franchise world. But the FDD is very important. It's 83 00:05:00,160 --> 00:05:04,840 Speaker 3: the main document you need and then there's a difference 84 00:05:05,000 --> 00:05:09,240 Speaker 3: between franchise attorneys and contract attorneys. So you can't go 85 00:05:09,360 --> 00:05:12,360 Speaker 3: to someone who's like a regular attorney like make me 86 00:05:12,400 --> 00:05:16,920 Speaker 3: an FDD because they're gonna they're gonna say okay, because 87 00:05:17,160 --> 00:05:20,719 Speaker 3: they want your money, but it's not gonna be what 88 00:05:20,760 --> 00:05:26,000 Speaker 3: a franchise attorney would create. And franchise attorneys know what 89 00:05:26,240 --> 00:05:28,120 Speaker 3: to put in so you don't get in trouble. So 90 00:05:28,160 --> 00:05:31,320 Speaker 3: if you go to a contract attorney, they'll probably do research, 91 00:05:31,400 --> 00:05:33,800 Speaker 3: but they're not specialized enough to keep you out of 92 00:05:33,839 --> 00:05:38,159 Speaker 3: trouble in the franchising world, okay, so make sure it's 93 00:05:38,160 --> 00:05:42,440 Speaker 3: a franchise attorney working with you. So developing a franchise 94 00:05:42,560 --> 00:05:46,760 Speaker 3: business plan, So when you're considering franchising your business, you 95 00:05:46,880 --> 00:05:50,520 Speaker 3: have to develop a comprehensive franchise business plan which is 96 00:05:50,560 --> 00:05:53,760 Speaker 3: separate from like any other regular business plan. So it 97 00:05:53,880 --> 00:05:57,400 Speaker 3: outlines the key components of your franchise system and it's 98 00:05:57,440 --> 00:06:00,760 Speaker 3: basically the roadmap. So here are some of the things. 99 00:06:00,839 --> 00:06:02,960 Speaker 3: It's very similar to what you would see in a 100 00:06:03,000 --> 00:06:06,520 Speaker 3: regular business plan, with the exception of some things. So 101 00:06:06,880 --> 00:06:11,359 Speaker 3: the executive summary, so it's an overview of your business, 102 00:06:11,440 --> 00:06:14,680 Speaker 3: your mission statement, vision, goals. You know, that's pretty much 103 00:06:14,720 --> 00:06:19,840 Speaker 3: standard information about your existing business is history, it's success, 104 00:06:20,160 --> 00:06:22,440 Speaker 3: and then the franchise concept. 105 00:06:22,600 --> 00:06:24,680 Speaker 1: So it's a detailed description of your. 106 00:06:24,560 --> 00:06:30,279 Speaker 3: Franchise system, including their products or services and all those 107 00:06:30,720 --> 00:06:33,719 Speaker 3: you know, things that we sometimes overlook. Now I want 108 00:06:33,720 --> 00:06:35,680 Speaker 3: to say this because I just thought about it. So 109 00:06:35,920 --> 00:06:41,120 Speaker 3: when you franchise, say you you have a spa and 110 00:06:41,760 --> 00:06:46,920 Speaker 3: you sell massage lotion, right, you can actually create your 111 00:06:46,960 --> 00:06:52,080 Speaker 3: own lotion, and you can manufacture your own products and 112 00:06:52,360 --> 00:06:55,359 Speaker 3: sell them to your franchise ease, and they're required to 113 00:06:55,440 --> 00:06:58,720 Speaker 3: buy them from you. So within all these legal documents, 114 00:06:58,800 --> 00:07:01,560 Speaker 3: you're selling them a business, but you can also create 115 00:07:01,600 --> 00:07:05,960 Speaker 3: your own products, create your own everything, and within those 116 00:07:06,080 --> 00:07:09,080 Speaker 3: franchise documents, they have to buy it from you. So 117 00:07:09,200 --> 00:07:12,360 Speaker 3: now you're creating multiple streams of income that you're in. 118 00:07:12,400 --> 00:07:14,720 Speaker 3: You're receiving every time they need to place in order, 119 00:07:14,760 --> 00:07:20,440 Speaker 3: they're placing it with you. They're paying you. Guess what, guys, 120 00:07:20,720 --> 00:07:23,000 Speaker 3: I hope, I hope y'all are with me. For those 121 00:07:23,040 --> 00:07:25,960 Speaker 3: who stayed around, this is the bond. You're ready for this. 122 00:07:26,600 --> 00:07:30,280 Speaker 3: So I told you that when you franchise, you can 123 00:07:30,320 --> 00:07:34,200 Speaker 3: sell it ten twenty thousand it could be anything, but 124 00:07:34,240 --> 00:07:38,800 Speaker 3: there's also industry standards. But guess what, you charge a 125 00:07:38,880 --> 00:07:44,120 Speaker 3: percentage of their gross profit each month. So if you 126 00:07:44,240 --> 00:07:47,160 Speaker 3: charge seven percent, you're going to get seven percent of 127 00:07:47,200 --> 00:07:52,520 Speaker 3: their gross, not their next they're gross every single month. 128 00:07:52,840 --> 00:07:56,520 Speaker 3: And that is how people build wealth through franchising. 129 00:07:56,800 --> 00:07:58,440 Speaker 1: It's not about the upfront fee. 130 00:07:58,600 --> 00:08:01,160 Speaker 3: That's great, you know that'll clear off your COVID, that 131 00:08:02,000 --> 00:08:05,240 Speaker 3: gets keep you out of prison. About pay your taxes, 132 00:08:06,160 --> 00:08:09,679 Speaker 3: But then the real wealth is off the residual income 133 00:08:09,760 --> 00:08:12,120 Speaker 3: that you earn. So think about how much you make 134 00:08:12,160 --> 00:08:15,880 Speaker 3: per year. You're gonna get seven percent of that every 135 00:08:15,920 --> 00:08:20,640 Speaker 3: single month for ten years. That is how you close 136 00:08:21,040 --> 00:08:24,400 Speaker 3: the wealth gap. And that is how business owners can 137 00:08:24,560 --> 00:08:27,440 Speaker 3: just jump start their careers in a whole other direction 138 00:08:28,000 --> 00:08:31,920 Speaker 3: and create real wealth because it's not about you. It's 139 00:08:32,000 --> 00:08:35,000 Speaker 3: not about how much you can make. It's like how 140 00:08:35,080 --> 00:08:38,880 Speaker 3: much are you able to leave your children, your children's children, 141 00:08:39,040 --> 00:08:41,160 Speaker 3: like what kind of assets have you built for them? 142 00:08:41,720 --> 00:08:44,240 Speaker 3: And franchising is a great way to do that. You 143 00:08:44,280 --> 00:08:47,240 Speaker 3: put the franchise entity and the trust y'all. I know 144 00:08:47,280 --> 00:08:50,000 Speaker 3: you guys had to trust somebody on here talking about trust. 145 00:08:50,280 --> 00:08:56,160 Speaker 3: Put it in your trust, your whole bloodline eats. Okay, 146 00:08:56,480 --> 00:09:00,760 Speaker 3: So that's a great way to do it. So marketing 147 00:09:00,840 --> 00:09:03,080 Speaker 3: and support, you have to have a plan. This is 148 00:09:03,120 --> 00:09:06,600 Speaker 3: how you market the business. Now, this is very very important. 149 00:09:07,000 --> 00:09:10,440 Speaker 3: You have to be able to tell people on a 150 00:09:10,440 --> 00:09:14,640 Speaker 3: piece of paper, this is how you get customers. Now, 151 00:09:14,760 --> 00:09:18,680 Speaker 3: what happens is most business owners don't have any systems 152 00:09:18,800 --> 00:09:20,480 Speaker 3: or processes written down. 153 00:09:21,240 --> 00:09:22,239 Speaker 1: They just hire. 154 00:09:22,040 --> 00:09:24,199 Speaker 3: Somebody and they're like, they're yelling. 155 00:09:23,920 --> 00:09:25,720 Speaker 1: At them, do this, do that. 156 00:09:26,280 --> 00:09:30,280 Speaker 3: There's no organization whatsoever, and that's why they can't scale. 157 00:09:31,160 --> 00:09:34,920 Speaker 3: Franchises are amazing. And even if you're even if you 158 00:09:34,920 --> 00:09:36,880 Speaker 3: feel like I don't want to be a franchise, I 159 00:09:36,960 --> 00:09:39,760 Speaker 3: tell everyone if you own a small business, you should 160 00:09:39,800 --> 00:09:42,240 Speaker 3: go through the process because it's going to teach you 161 00:09:42,960 --> 00:09:45,360 Speaker 3: how to build something that you can scale. 162 00:09:45,520 --> 00:09:47,640 Speaker 1: And it's it's great. 163 00:09:47,440 --> 00:09:50,360 Speaker 3: Practice and it teaches you on a higher level than 164 00:09:50,400 --> 00:09:53,120 Speaker 3: you could ever learn in the regular world of business. 165 00:09:53,679 --> 00:09:56,240 Speaker 3: And so you have to be able to tell them like, 166 00:09:56,440 --> 00:09:58,400 Speaker 3: this is how you this is what you say in 167 00:09:58,440 --> 00:10:02,000 Speaker 3: your Facebook ad. That's how you get customers. This is 168 00:10:02,040 --> 00:10:05,880 Speaker 3: where you should market. These are the template you should use. 169 00:10:06,360 --> 00:10:09,040 Speaker 3: So all those things need to be written down and 170 00:10:09,120 --> 00:10:11,640 Speaker 3: a great way to get started, and this is what 171 00:10:11,679 --> 00:10:12,040 Speaker 3: I did. 172 00:10:12,200 --> 00:10:15,880 Speaker 4: An illegal alien from Guatemala charged with raping a child 173 00:10:15,880 --> 00:10:19,679 Speaker 4: in Massachusetts. An MS thirteen gang member from Al Salvador 174 00:10:19,920 --> 00:10:24,080 Speaker 4: accused of murdering a Texas man of Venezuelan charged with 175 00:10:24,120 --> 00:10:28,040 Speaker 4: filming and selling child pornography in Michigan. These are just 176 00:10:28,120 --> 00:10:31,880 Speaker 4: some of the heinous migrant criminals caught because of President 177 00:10:31,920 --> 00:10:35,520 Speaker 4: Donald J. Trump's leadership. I'm Christy Noman, the United States 178 00:10:35,520 --> 00:10:40,320 Speaker 4: Secretary of Homeland Security. Under President Trump, attempted illegal border 179 00:10:40,360 --> 00:10:43,920 Speaker 4: crossings are at the lowest levels ever recorded, and over 180 00:10:43,960 --> 00:10:47,160 Speaker 4: one hundred thousand illegal aliens have been arrested. If you 181 00:10:47,240 --> 00:10:51,120 Speaker 4: are here illegally, your next you will be fined nearly 182 00:10:51,200 --> 00:10:55,200 Speaker 4: one thousand dollars a day, imprisoned, and deported. You will 183 00:10:55,240 --> 00:10:58,880 Speaker 4: never return. But if you register using our CBP home 184 00:10:58,920 --> 00:11:02,319 Speaker 4: app and leave now, you could be allowed to return legally. 185 00:11:02,679 --> 00:11:07,400 Speaker 4: Do what's right. Leave now. Under President Trump, America's laws, 186 00:11:07,600 --> 00:11:11,000 Speaker 4: border and families will be protected. Sponsored by the United 187 00:11:11,000 --> 00:11:12,280 Speaker 4: States Department of Homeland Security,