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Speaker 1: We think about getting money, too many of us given

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Speaker 1: outsized weight to the selfish reasons for accumulation. I'll first

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Speaker 1: say there's no problem with driving something better, living in

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Speaker 1: a higher quality home, or eating better foods and affording

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Speaker 1: to do so. What I mean, more specifically, is the

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Speaker 1: question we've heard before of would you even know what

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Speaker 1: to do with a million dollars if you had it?

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Speaker 1: Will Lucas here Black Tech, Green Money, super excited to

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Speaker 1: be with you guys for the first new episode twenty

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Speaker 1: twenty four. This is gonna be fun because we are

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Speaker 1: in a season of celebrating the life and times doctor

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Speaker 1: Martin the King Junior. Before we get into today's conversation,

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Speaker 1: I'm gonna do a couple of things at afro Tech News,

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Speaker 1: but I'm recording this episode the day before MLK Day

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Speaker 1: twenty twenty four. You likely won't hear it till after,

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Speaker 1: but because it does a man I want to introduce

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Speaker 1: to you in order to douce the idea of wealth

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Speaker 1: generation and accumulation for purpose. Purpose touch that when you

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Speaker 1: have it purpose, the path to wealth generation becomes clearer,

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Speaker 1: not necessarily easier, but certainly clearer. So the story we'll

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Speaker 1: discuss is one that doesn't get enough attention in my view,

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Speaker 1: especially when we talk about the role of entrepreneurship and

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Speaker 1: civil rights and the power of black people having money.

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Speaker 1: So I'm excited to get into this conversation. But first, yeah,

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Speaker 1: Afro Tech News, that's to do that. Honey Pod Coal,

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Speaker 1: the Honey Pot Company reached a new milestone, a big

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Speaker 1: shot to Beatrice Fixing in their mission to provide quality

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Speaker 1: feminine and sexual wellness products to consumers. The brand founded

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Speaker 1: by Beatrice closed on a three hundred and eighty million

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Speaker 1: dollar partnership deal with Compass Diversified, on the nation's largest

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Speaker 1: investment firms to expand on the black woman owned company's

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Speaker 1: goal to communizing feminine care for women. Dixon she will

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Speaker 1: remain the CEO and Innovation Officer at honey Pot Co

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Speaker 1: and set in the statement, We're excited to embark on

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Speaker 1: this partnership with Cody, a firm that aligns seamlessly with

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Speaker 1: our values and is dedicated to championing our vision of

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Speaker 1: destigmatizing feminine care through accessible products and thirty three promoting

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Speaker 1: holistic wellness both inside and out. Honey Pot Co offers

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Speaker 1: a variety of plant based feminine products made with quality

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Speaker 1: care without harmful chemicals, and she launched the company in

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Speaker 1: twenty fourteen after suffering a medical condition for like eight

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Speaker 1: months and according to the company's website, an ancestor came

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Speaker 1: to her and her dreams, inspiring her to create products

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Speaker 1: that could heal herself realistically through RBS and since then,

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Speaker 1: the feminine Care line has been on shelves at major

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Speaker 1: retailers like Walmart, Target, Walgreens and more. They will still

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Speaker 1: keep their fifteen member leadership team and existing owners with

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Speaker 1: our minority state in the business and Dixon believes that

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Speaker 1: the partnership will help Honeypot coach more consumers soon. So

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Speaker 1: big shout out to Beatri's diction. This is what we're

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Speaker 1: talking about when we're talking about wealth, how you do it? Also,

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Speaker 1: next one is Global Infrastructure partners co founded by either

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Speaker 1: Buy You or gon Less. See a Nigerian founder is

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Speaker 1: going to be acquired by a black rock for twelve

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Speaker 1: point five billion dollars. They are doing it on the continent.

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Speaker 1: So shout out to all the listeners who are on

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Speaker 1: the continent and subscribers to this podcast. Y'all killing it,

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Speaker 1: appreciate and respect what y'all are doing keep doing that.

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Speaker 1: The announced acquisition of the one hundred bill billion dollar

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Speaker 1: asset firm or to Bayu found it despite his personal

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Speaker 1: network to an estimated two point three billion, according to Bloomberg.

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Speaker 1: Global Infrastructure Partners was founded back in six and raised

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Speaker 1: over five billion and was more. The Global Independent Infrastructure

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Speaker 1: Fund Manager's website says the company's in its equity portfolio

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Speaker 1: have a combined annual revenues accumulated over eighty billion dollars.

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Speaker 1: They focus on energy, transportation, digital, water, waste sectors and GIP.

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Speaker 1: Global Infrastructure Partners works to originate proprietary transactions, conduct deep

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Speaker 1: and extensive due diligence, structure and closing investments, employee best

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Speaker 1: practice operating management, effectively managed stakeholder relationships and identify exit opportunities.

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Speaker 1: Along the almost twenty year history of GIP, the firm

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Speaker 1: secured ownership of London, England's Gatwick and City airports, as

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Speaker 1: well as Edinburgh, Scotland's airport. In addition, it invested in

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Speaker 1: gas pipelines, power plants, offshore wind farms, port operators, and more.

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Speaker 1: Per reports, Ogan Lessie, Who's chief, He'll see e CEO

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Speaker 1: is calculated to have a seventeen point five percent stake,

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Speaker 1: which I guess is how to get to the two

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Speaker 1: point three billion Bloomberg Billionaires Index gives that and the

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Speaker 1: total fortune of about two point three billion, and equal

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Speaker 1: split of gip's twelve point five billion acquisition price would

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Speaker 1: give the firms twenty seven other partners stakes worth more

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Speaker 1: than three hundred and eighty million dollars each. A little

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Speaker 1: bit about him, how to buy You, Ogan Lessie. He

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Speaker 1: earned an undergrad degree from the University of Oxford in England,

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Speaker 1: NBA from Harvard. Then he pivoted to banking. He was

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Speaker 1: the head of Credit Swee's investment banking division, became the

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Speaker 1: lead independent director at Goldman Sachs Group in twenty fourteen,

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Speaker 1: but he said to resign from gold Miss Acts following

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Speaker 1: the close of this deal. So he's still working at

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Speaker 1: gold Missacks, which I love because we all feel like

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Speaker 1: we all got to quit our jobs to go do

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Speaker 1: something else, and this has proved that you do not

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Speaker 1: have to quit your job to go do something else.

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Speaker 1: He just sold a company for twelve point five billion

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Speaker 1: dollars and still has a job at gold Miss Acts.

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Speaker 1: I love this. As of this report, he is the

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Speaker 1: chair President I used to the chair of President Biden's

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Speaker 1: National Infrastructure Advisory Council and serves on the top golf

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Speaker 1: Calaway Brands corporate Board. So big shout out to you.

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Speaker 1: I to buy you and to all the entrepreneurs of

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Speaker 1: the diaspora. We are cheering for you. So if you

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Speaker 1: believe in investing, you appreciate this one because there's some

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Speaker 1: positive to this thing I'm about to read, and there's

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Speaker 1: some negatives to it also, But the first positive young

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Speaker 1: black investors are investing in the stock market. Young young

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Speaker 1: black people are investing at higher rates than we us to.

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Speaker 1: According to a study conducted in twenty two but just

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Speaker 1: released by Aerial Investments in Charles Swab, sixty eight percent

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Speaker 1: of black respondents under forty are now investing in stocks,

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Speaker 1: in comparison to fifty seven percent of younger white respondents.

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Speaker 1: And Ariel Patrick, chief communication officer at Aerial Investments, which

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Speaker 1: is a black owned firm by the way, told the

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Speaker 1: Wall Street Journal quote, You're seeing topics of money and

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Speaker 1: investing coming up at the dinner table slightly more among

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Speaker 1: black families than they had ever before, and this is

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Speaker 1: largely credited. Well, I should say unquote. This is largely

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Speaker 1: credited to the aftermath of the COVID nineteen pandemic, which

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Speaker 1: shifted different financial habits for Americans and led to the

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Speaker 1: first investment in the stock market for many people. But

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Speaker 1: here's the important thing. There is an alarming trend here

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Speaker 1: which was reported by the two firms, between black investors

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Speaker 1: and white investors. It does appear first that people are

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Speaker 1: en the giants and engage when it comes to investing.

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Speaker 1: But the alarming thing about this is the lack of

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Speaker 1: education about those investments. Forty seven percent of black investors

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Speaker 1: and forty five percent of white investors reported they had

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Speaker 1: invested their money in a sector where they lacked full understanding.

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Speaker 1: Rule number one, don't do that. Black investors also mentioned

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Speaker 1: they were more likely to inform their investment decisions based

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Speaker 1: on sources that are less credible. As a matter of fact,

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Speaker 1: thirty three percent of black investors linked their investment interest

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Speaker 1: to information found on TikTok Ig, Twitter, Facebook, a higher number,

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Speaker 1: much higher number than white investors, which was less than

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Speaker 1: twenty five percent. We gotta stop doing that. Melody Hobson,

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Speaker 1: who I Love co CEO and president of Aerial Investment

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Speaker 1: said about the study. The confluence of low stock market participates,

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Speaker 1: appetite for risky investment options, and alarming lack of knowledge

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Speaker 1: about fundamental investing principles is a red flag about the

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Speaker 1: critical need for greater investment education. Many new and younger

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Speaker 1: investors have never experienced market volatility like we've seen in

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Speaker 1: the past couple of years, and we have a responsibility

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Speaker 1: to educate these new investors about the value of long

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Speaker 1: term investing to build wealth and achieve financial security.

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Speaker 2: That's your Afro Tech News.

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Speaker 1: By the time you hear this episode, it will be

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Speaker 1: at least the day after Martin Luther King Junior Day

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Speaker 1: twenty twenty four, but I'm recording it on the day

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Speaker 1: we set aside to honor the giant of civil rights

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Speaker 1: and social justice. Not only social justice, because that would

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Speaker 1: wildly undersell his priorities, but also educational justice, economic justice,

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Speaker 1: and more. Sitting inside at jail in nineteen sixty three

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Speaker 1: was doctor King and Reverend Ralph Abernathy who were arrested

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Speaker 1: in the streets of Birmingham, Alabama, for leading protests, peaceful protests,

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Speaker 1: i might add, against segregation. Doctor King would spend eight

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Speaker 1: days in jail before being bailed out, and during that

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Speaker 1: time of just over a week, he would write Letter

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Speaker 1: from Birmingham Jail, which is still famous today. It includes

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Speaker 1: lines like injustice anywhere is a threat to justice everywhere.

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Speaker 1: Justice too long delayed is justice denied. And one has

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Speaker 1: a more responsibility to disobey unjust laws things that you

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Speaker 1: and I hear often. These lines are lines that many,

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Speaker 1: when honoring doctor King, remind us of, and they're often

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Speaker 1: even quoted by those who do I don't even know

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Speaker 1: he's responsible for him. Now, this letter, the letter from

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Speaker 1: Birmingham Jail, wasn't addressed to the public he was leading

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Speaker 1: or calling the action, but to other men of the clergy,

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Speaker 1: men who were reverends and ministers of faith, who you

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Speaker 1: might think would be standing behind him or beside him,

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Speaker 1: even though they were white. But they were instead critical

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Speaker 1: of his methods, suggesting he should fight for justice by

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Speaker 1: using the law, not civil disobedience, which was the method

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Speaker 1: he took. Now, mind you, it was the laws, ironically

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Speaker 1: at the time that were the tools of those who

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Speaker 1: oppressed us. That's how they did it. Now, No, it's

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Speaker 1: important to say that many people who praised doctor Martin

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Speaker 1: Luther King Junior today and many of those who sobbed

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Speaker 1: when he died were the very ones who stood staunchly

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Speaker 1: against him and made it harder for him when he

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Speaker 1: was alive. But I digress. I digress. Now, having started

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Speaker 1: this episode this way, you might think I'm going to

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Speaker 1: spend the rest of our time together reminding us of

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Speaker 1: the virtues of the civil rights movement by way of

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Speaker 1: doctor King's activities. But I'm going to honor the work

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Speaker 1: another way. I'll do it by telling you the story

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Speaker 1: briefly of Arthur George Gaston, better known as AG Gaston,

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Speaker 1: and in parallel make a case for entrepreneurship and wealth

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Speaker 1: generation and accumulation. Some of you know, because you're an

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Speaker 1: avid listener here, that I was once a radio DJ,

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Speaker 1: and I spent about twelve years on the radio as

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Speaker 1: a top rated host in my hometown of Twedo, Ohio,

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Speaker 1: and in Detroit, also on several radio stations. Now, I

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Speaker 1: remember receiving a marketing lesson from one of my program

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Speaker 1: directors on how to engage an audience on the radio,

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Speaker 1: and I think the rules apply here because there are

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Speaker 1: key lessons in storytelling and in captivation. He said, these

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Speaker 1: simple lines that go tell them what you're going to do.

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Speaker 1: Tell them what you're doing, then tell them what you did.

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Speaker 1: Tell them what you're going to do, Tell them what

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Speaker 1: you're doing, then tell them what you did. These keys

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Speaker 1: allow you to prepare an audience for a good time,

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Speaker 1: which should build their excitement and allow them to get

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Speaker 1: in the right frame of mind to receive what you're

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Speaker 1: about to deliver. Then, while they're engaged in the experience,

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Speaker 1: when you tell them what you're doing, you bring awareness

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Speaker 1: to the quality being presented or guide them to clues

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Speaker 1: that they might be missing, which would enhance the experience

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Speaker 1: while it's happening. And then closing, tell them what you did.

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Speaker 1: This puts a seal on what they should have taken

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Speaker 1: away from the journey, helps them more appropriately appreciate what

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Speaker 1: they just received, and bakes into their medium to long

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Speaker 1: term memory the experience. So I'm gonna do that for

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Speaker 1: you today. First, I'm going to tell you what I'm

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Speaker 1: want to do. Then I'll do it and close this

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Speaker 1: episode out with key learnings and encouragement based on our discussion.

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Speaker 1: What I want to talk about today is the power

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Speaker 1: of riches. How you use finances to make an impact

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Speaker 1: on the things you care about. And briefly, how one

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Speaker 1: black entrepreneur achieved his financial success and then used it

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Speaker 1: to advance civil rights. We think about getting money, too

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Speaker 1: many of us given outsized weight to the selfish reasons

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Speaker 1: for accumulation. I'll first say there is no problem with

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Speaker 1: driving something better, living in a higher quality home, or

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Speaker 1: eating better foods and affording to do so. What I mean,

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Speaker 1: more specifically is the question we've heard before of would

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Speaker 1: you even know what to do with the million dollars

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Speaker 1: if you had it? Now, I know everyone listening raised

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Speaker 1: their hands like I definitely know what to do with

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Speaker 1: a million dollars, and You're right. I'm talking about the

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Speaker 1: other listeners who also raise their hands, but trust me,

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Speaker 1: they don't know what to do with it. And I'm

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Speaker 1: trying to help them because what they thought about at

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Speaker 1: that moment, of all the things they wanted to do,

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Speaker 1: were only about how they were going to upgrade their

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Speaker 1: own lives. But what too many of us don't understand

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Speaker 1: about wealth, true wealth, is that it doesn't flow towards

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Speaker 1: the selfish. No matter how many times you see someone

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Speaker 1: on ig with a money phone or how many product

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Speaker 1: bags you see that real housewife of wherever with wealth

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Speaker 1: flows towards places it can grow. So let's not ever

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Speaker 1: get confused about that. And that is again not to

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Speaker 1: say it. You can't have nice things. You can do

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Speaker 1: well while doing well, and that's the point. So for

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Speaker 1: two seconds, I'll I'll just go in and say this,

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Speaker 1: if you're if you will follow me for a second.

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Speaker 1: Cash dollars mulah or a proxy we use this paper

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Speaker 1: we hold so dear to say, simply make exchanges. Other

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Speaker 1: than that, the US dollar is merely twenty five percent

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Speaker 1: linen seventy five percent cotton mixed up in a special blend.

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Speaker 1: In Japanese, yen is oriental paper brush in the back

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Speaker 1: of pulp. Dollars are a proxy, a proxy for power,

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Speaker 1: which means they stand in allowing us to trade this

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Speaker 1: for that more easily than otherwise. And if dollars are

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Speaker 1: simply proxies for power, then what is power? What are

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Speaker 1: we trading this linen and paper blend in our wallets for.

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Speaker 1: We trade it to realize the impact we want to

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Speaker 1: make in the world or change that we want to see,

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Speaker 1: whether that change is the ownership of the title to

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Speaker 1: a car from billion the dealership's hands to mind, or

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Speaker 1: an impact on the quality of education our kids can

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Speaker 1: have access to. Now, whether or not you agree with

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Speaker 1: the specific impact a wealthy person is making is besides

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Speaker 1: the point. The point is that power needs to be

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Speaker 1: exercised in order for it to be maintained and grown.

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Speaker 1: Ag Gaston was a wealthy black man who was born

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Speaker 1: in eighteen ninety two and died in nineteen ninety six

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Speaker 1: at one hundred and three years old. Mister Gason understood

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Speaker 1: his riches had a responsibility and tried to balance his

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Speaker 1: commitment to business with his loyalty to the black community.

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Speaker 1: He wasn't like the biggest businessman that didn't care about

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Speaker 1: anything except business, and he wasn't the biggest civil rights

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Speaker 1: and social justice guy who didn't care about anything except

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Speaker 1: social justice and civil rights. He tried to balance between

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Speaker 1: both worlds. I said before, what's important about ag Gaston's

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Speaker 1: place in history is the impact he had on civil rights,

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Speaker 1: and we know very little about it. We don't talk

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Speaker 1: about him often, but he's intriguing to me. He did

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Speaker 1: things in business when many of us saw constraints, and

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Speaker 1: I love that just in and of itself. There are

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Speaker 1: times and sees in our lives where around us we

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Speaker 1: only see obstacles, whether that be the neighborhoods we live in,

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Speaker 1: the you know, the law, the legal system around us,

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Speaker 1: the financial situation. We may have been born into, the

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Speaker 1: educational things that we've attained or lack or didn't attain.

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Speaker 1: But some people decided to look past those obstacles and

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Speaker 1: find their way. A. G. Gaston looked at the obstacles

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Speaker 1: squarely in the eye and made a way leveraging those obstacles.

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Speaker 1: I'm getting ahead of myself. He was born in a

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Speaker 1: log cabin in Demopolis, Alabama, nineteen eighteen ninety two, and

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Speaker 1: like many of us entrepreneurs, there were science early in

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Speaker 1: life that he had the bug. His first business reportedly

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Speaker 1: was a business selling rides on a tree swing in

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Speaker 1: his grandparents' backyard. He'd get paid in buttons. He was

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Speaker 1: a minor at the Tennessee Coal and Iron Company when

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Speaker 1: he got the idea for his first company, which was

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Speaker 1: a burial society. This is back when black people didn't

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Speaker 1: really have dignified funerals, and this was what he built

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Speaker 1: was effectively an insurance organization to ensure that when we died,

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Speaker 1: we could have some dignity at our funeral. The story

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Speaker 1: goes that he charged twenty five sins each week to

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Speaker 1: all the members of the society, an effort to raise

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Speaker 1: enough and put enough in the kitty so that when

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Speaker 1: somebody dies, that money would be able to support that funeral.

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Speaker 1: But before he actually banked enough to cover anybody's expenses,

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Speaker 1: having just ten dollars set aside, a member died and

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Speaker 1: this resulted in a one hundred dollars bill that he

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Speaker 1: couldn't meet, But he was undeterred and made payment arrangements

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Speaker 1: with the funeral home. The person got their respectful service.

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Speaker 1: Gaston got a nod of confidence from the minister who officiated,

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Speaker 1: who said, from now on, everyone in this town is

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Speaker 1: going to pay for this society because Gaston's got a vision.

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Speaker 1: And that's how his fortune started. He went on to

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Speaker 1: own several funeral homes, an insurance company, a savings and

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Speaker 1: loan bank, a business college, and even a motel, the

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Speaker 1: Gaston Motel. Understanding the power of his dollars, he went

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Speaker 1: to the bank where he held his money and told

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Speaker 1: him that if they didn't remove segregated water fountains in

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Speaker 1: the lobby, he'd moved his millions elsewhere. That's power. Arthur

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Speaker 1: George Gaston would be the man who'd bail out Doctor

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Speaker 1: King when he was arrested in that jail in Birmingham,

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Speaker 1: allowing him the opportunity to get back to the work

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Speaker 1: of the people. Doctor King might have remained in jail

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Speaker 1: for however long further, had this black entrepreneur, this black millionaire,

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Speaker 1: not intervened with his checkbook. This was a man who

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Speaker 1: understood that while he could drive a Cadillac El Dorado,

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Speaker 1: which he did back then, he could also provide dignified

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Speaker 1: accommodations for traveling civil rights leaders in his hotel and

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Speaker 1: other black people who would otherwise be turned away from

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Speaker 1: other hotel providers. He had the power to donate money

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Speaker 1: to the legal team of Authorine Lacey, an African American

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Speaker 1: woman who filed a lawsuit to integrate the graduate school

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Speaker 1: at the University of Alabama. He had the power to

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Speaker 1: provide financial assistance tu SKI activists who were forced out

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Speaker 1: of their homes because they challenged voting discrimination. Justice with

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Speaker 1: no economics is not justice at all, and having means

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Speaker 1: but no aim to build your community serves nobody. But

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Speaker 1: I don't want you to get this twisted. It wasn't

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Speaker 1: that he had to agree with everything doctor King or

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Speaker 1: other civil rights activists believed in or their methods, because

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Speaker 1: he didn't. In fact, he was quite conservative. Yes, he

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Speaker 1: provided a lot of financial backing for the civil rights movement,

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Speaker 1: but he realized he didn't have to have the only

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Speaker 1: valid opinion on tactics. He didn't agree necessarily with protests,

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Speaker 1: especially in Birmingham. He was a man of stature in

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Speaker 1: that community and the business community specifically. They respected him

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Speaker 1: at least to the point of what he had and

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Speaker 1: he tried to get white businessmen in Birmingham to meet

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Speaker 1: with those civil rights leaders to get them to help

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Speaker 1: resolve the issues that inspire the protests or the would

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Speaker 1: be protests in the first place, which was about segregation.

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Speaker 1: Doctor King said, look, if you want to keep us segregated,

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Speaker 1: we'll hold our our money and we won't shop in

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Speaker 1: your stores during the Easter holiday season, which was the

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Speaker 1: second biggest shopping season of the year. Doctor King was

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Speaker 1: in the whole community, the whole black community, be like,

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Speaker 1: now we're gonna hold that money, We're not gonna spend it.

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Speaker 1: Ag Gason didn't want that, as he knew it would

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Speaker 1: turn out bad. Protesting would turn out bad for Doctor King,

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Speaker 1: so he thought there might be other ways to achieve

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Speaker 1: the same goals. Now, who's right who's wrong. That's up

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Speaker 1: for history to decide what I'm making the case for us. Yes,

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Speaker 1: there may have been of the ways, and the way

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Speaker 1: you choose is the way you choose, and just because

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Speaker 1: the other person does it differently doesn't mean they're right

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Speaker 1: or wrong. The point here is that what he had

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Speaker 1: achieved allowed him to seat at the table, to have

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Speaker 1: a voice, a very powerful voice, one people would listen to.

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Speaker 1: While Doctor King march. Anyway, the effort ag Gaston put

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Speaker 1: into getting the science to sit and talk actually did

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Speaker 1: have an impact. Not before the march, obviously, but after

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Speaker 1: the march. There was just a few weeks after he

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Speaker 1: was arrested, the negotiations worked out, They resolve those terms.

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Speaker 1: Ag Gason spent one hundred and sixty thousand dollars bailing

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Speaker 1: Doctor King out, which allowed him to get back to work.

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Speaker 1: Now they were more radical civil rights folks who didn't

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Speaker 1: like that ag Gason had these alternative ways, these more

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Speaker 1: sit down and talk methods of working out these issues.

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Speaker 1: So they call them an Uncle Tom. And it's reported

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Speaker 1: that he said if wanting to spare children and save lives,

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Speaker 1: bring peace. If that's Uncle Thomas, then I want to

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Speaker 1: be a super Uncle Tom. Now, whatever you feel about that,

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Speaker 1: you can feel about that. But here's what I gleaned

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Speaker 1: from that sort of position is there is a conversation

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Speaker 1: to be had of your way of doing things may

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Speaker 1: not be my way of doing things, and the ways

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Speaker 1: that work for me to get things accomplished may not

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Speaker 1: be the way that works for you. And we've got

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Speaker 1: to be okay with the methods people choose to take.

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Speaker 1: At the end of the day, what we are trying

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Speaker 1: to do is move the ball forward for our communities,

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Speaker 1: for our families, generate well, generate freedom, have better health,

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Speaker 1: better access to better education, etc. Live in better communities,

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Speaker 1: and all these things. The way you go about doing

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Speaker 1: it may not be the way that I do it.

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Speaker 1: And so what I got from what he was saying

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Speaker 1: it kind of speaks to and I've said it before

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Speaker 1: on this podcast, is there are folks who rightly, you know,

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Speaker 1: wave the flag of like, look tech, big tech companies

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Speaker 1: of the world, you should hire more black people, and

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Speaker 1: they should. It's the right thing to do. That effort

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Speaker 1: is just not my effort. My effort is to get

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Speaker 1: more of us building big tech companies. That does not

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Speaker 1: make you wrong in me right. That doesn't make me

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Speaker 1: wrong and you right. It's just we have different missions.

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Speaker 1: My mission is to get us to build our own tables.

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Speaker 1: Then we can put whoever we want at the tables.

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Speaker 1: I want to build our own black tech companies, our

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Speaker 1: own Googles that may be founded by black people, our

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Speaker 1: own Facebook that's metas and you know that may be found.

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Speaker 1: I want to get more of us building humongous companies

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Speaker 1: and businesses. And there is something to be said for

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Speaker 1: the efforts of people who hold these other companies to

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Speaker 1: the fire. That is worthy work, and neither one of

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Speaker 1: us is wrong in that. But there are methods that

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Speaker 1: you choose to take that other people believe you should

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Speaker 1: be doing the way that they do it. What A. G.

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Speaker 1: Gaston was passionate about was getting us to have power

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Speaker 1: inside the structure so that we could change the structure.

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Speaker 1: And first we would have to empower ourselves economically, and

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Speaker 1: there were ways that we could do that in our

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Speaker 1: own communities. That's what his particular passion was. That's what

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Speaker 1: his mission was. So even though he didn't agree with

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Speaker 1: all the ways what he had built in his own business,

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Speaker 1: in his own enterprises allowed him to assist the movement,

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Speaker 1: and that's important. It's important for us to know it. Also,

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Speaker 1: this was not a man who was very outspoken about

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Speaker 1: his work. And he did a lot for the civil

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Speaker 1: rights movement, particularly even with the power of his wallet.

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Speaker 1: But he was not outspoken't You weren't going to see

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Speaker 1: him on a bullhorn. As early as the nineteen twenties

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Speaker 1: they talk about, you know, he was encouraging his customers

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Speaker 1: to save money. He understood money was power, Having capital

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Speaker 1: was power, and he was working to get black people

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Speaker 1: registered to vote so that we could exercise our power

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Speaker 1: in numerous ways with our capital and at the ballot box.

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Speaker 1: So what I'm hoping you take from the story of

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Speaker 1: Arthur George Gaston, and he wasn't loud about his moves

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Speaker 1: and he didn't need to be. His superpower was that

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Speaker 1: he knew his power, and he knew how to grow it,

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Speaker 1: and he knew how to use it to make the

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Speaker 1: changes he wanted to see in the world. His Rules

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Speaker 1: for Success were printed by the Birmingham News in nineteen

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Speaker 1: ninety six, and my favorite line was this when he said,

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Speaker 1: find a need and fill it. Successful businesses are founded

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Speaker 1: on the needs of people. What need can you feel

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Speaker 1: in your community or in the world. We need you

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Speaker 1: to be successful, yes you, We need to have you

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Speaker 1: feel avoid in the marketplace or to serve up better

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Speaker 1: options than those that are currently available today. People like myself.

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Speaker 1: You ag gas and as an inspiration an entrepreneur who

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Speaker 1: built companies not just for personal reward, but because he

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Speaker 1: knew that finding success allows him to create opportunities. He

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Speaker 1: also said, don't get too big headed with little fellows.

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Speaker 1: That's where the money is. And I love that quote

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Speaker 1: because I translated to mean building for the overlooked subgroups.

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Speaker 1: Riches are in the niches. Consider those groups of people

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Speaker 1: that are considered minorities today, whether you're building for the

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Speaker 1: black community today or other groups of people like people

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Speaker 1: who were into anime ten years ago. Those groups have

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Speaker 1: either or are projected to grow over time. So when

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Speaker 1: you serve them well while they're small and easier to

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Speaker 1: gain traction in, you set up yourself for success long term.

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Speaker 1: In honor of doctor King, when you build your wealth.

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Speaker 1: As you build your wealth, you become not only a

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Speaker 1: person who makes a difference for black issues, amplifying change.

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Speaker 1: With your capital, you also become a representation of all

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Speaker 1: the great things that become possible when black people have money.

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Speaker 1: If you got something oudel this episode, let me know.

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Speaker 1: I at will Lucas. I'd love to hear about your thoughts, comments,

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Speaker 1: you have other perspectives, I would love that too.

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Speaker 2: Share this episode with somebody