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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will.

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Speaker 2: Be protected sponsored by the United States Department of Homeland Security.

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Speaker 3: So what I had to learn was how can I

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Speaker 3: growth hack within these platforms. You can get eliminated off

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Speaker 3: of them, you can be shadow band on them. But

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Speaker 3: at the end of the day, if you're in the

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Speaker 3: kitchen and you're cutting an onion and it cuts you.

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Speaker 3: Are you gonna stop cooking food? No, you have to

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Speaker 3: cook food. You just have to learn how not to

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Speaker 3: get cut again. For YouTube, I saw you guys start

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Speaker 3: putting those clips in the beginning of eoil, not just

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Speaker 3: jumping into like the intro, into the conversation. It's important

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Speaker 3: because the mechanisms of that platform have changed. Now you

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Speaker 3: have a video preview. So if people don't feel like

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Speaker 3: they got that dopamine hit in that first couple of seconds,

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Speaker 3: why even stead you're listening to under Leisure with Troy

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Speaker 3: and Rashad.

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Speaker 4: My graduates from my school being false bad drop bag

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Speaker 4: drop Mike, drop bag, drop drop.

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Speaker 5: Soup.

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Speaker 6: Guys, welcome back. This is uh, this is gonna be

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Speaker 6: an interesting conversation for a variety of different reasons. But

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Speaker 6: you know, people ask all the time how do they

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Speaker 6: get on your leisure? Like what's the process? And uh,

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Speaker 6: usually it is extremely difficult to get on your leisure.

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Speaker 6: You have to either know us or we know you,

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Speaker 6: or you get introduced to somebody. Not It's not something

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Speaker 6: that happens very often, but every now and then it's

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Speaker 6: it's a little bit easier for some people. Their well

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Speaker 6: there's this, there's there's a valuable less again. You have

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Speaker 6: to ask for what you want in life. So Dante

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Speaker 6: Catlet he had, so he's a he. One of the

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Speaker 6: things that I've said before is that content creation, I

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Speaker 6: think is probably one of the most valuable skills to

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Speaker 6: learn in this era that we're in. It's extremely important

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Speaker 6: not only for yourself and your own personal brands, but

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Speaker 6: to work with other corporations, other businesses because being able

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Speaker 6: to narrate a story properly online is vitally important to

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Speaker 6: the survival of any business. And if you're not able

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Speaker 6: to narrate the story for yourself, then you have to

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Speaker 6: hire somebody that can narrate the story for you. So

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Speaker 6: he is a content creator. He works with brands from

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Speaker 6: Meta to Jordan Brand to Amazon, Red Bull, Coca Cola, GQ, Levis,

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Speaker 6: the Dealers, Uggs, foot Locker, the list goes on.

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Speaker 5: But what got my.

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Speaker 6: Attention was he became a Instagram Creator Ambassador. I'm not

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Speaker 6: even sure what that is, but I'm gonna act sounds impressive.

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Speaker 6: So he became an Instagram Creative ambassador. When you had

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Speaker 6: a post on Instagram announcing that he was an Instagram

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Speaker 6: creative ambassador. I had saw his stuff on social media before,

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Speaker 6: and you know, he got a people that was giving

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Speaker 6: him congratulations, da da da. But he did something that

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Speaker 6: was interesting. So he wrote a whole caption and then

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Speaker 6: in the caption it said, you know something to the

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Speaker 6: effect of Rasha Troy, I'm waiting for my invitation. He

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Speaker 6: being on a leisure so people with some people were

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Speaker 6: tagging me in it. So I'm like, all right, what's

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Speaker 6: going on here? So I sent it to AB and

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Speaker 6: I said, yo, like, can you let this guy out?

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Speaker 6: Can you look into it and see exactly, you know,

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Speaker 6: if he's qualified to come on? And he came back

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Speaker 6: and he said, yeah, I think he.

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Speaker 5: Is, So.

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Speaker 6: Now we're here. So I wanted to tell that story because,

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Speaker 6: like I said, there is some valuable points in that.

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Speaker 6: Did I get it correct?

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Speaker 3: Absolutely?

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Speaker 6: Okay, So yeah, you asked to be on here and

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Speaker 6: now you're on. I appreciate it.

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Speaker 3: I've been watching you guys for a while and now

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Speaker 3: I believe the first episode I watched was with John Henry.

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Speaker 3: At the time, I was looking for media distribution and

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Speaker 3: understand how to pitch to different companies and networks about

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Speaker 3: getting picked up. So that was probably the first time

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Speaker 3: I seen you guys. So I appreciate you guys having me.

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Speaker 3: I want to let both of you know that what

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Speaker 3: you've been doing for the community, for the world, the

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Speaker 3: black community, teaching financial literacy, it is making a huge

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Speaker 3: impact when I hop into barbershops having conversations with people,

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Speaker 3: whether they know you or not. I'm always putting people

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Speaker 3: up on game like, look, go on there on the podcast,

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Speaker 3: stop listening to the music, tune on to earn your leisure.

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Speaker 5: Thank you.

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Speaker 7: Jemmer too appreciate and it came with he put that

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Speaker 7: on today, put that on today. He came with the

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Speaker 7: fits Man and the Feats, So we appreciate that.

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Speaker 6: Too in the feats. So let's get into this, but

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Speaker 6: I want to make sure that I give you, you know,

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Speaker 6: proper introduction. So you're a video producer, you do digital

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Speaker 6: media coaching, you live in la and as I said,

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Speaker 6: you worked at a variety of different brands. I believe

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Speaker 6: you dropped out of college. That's right, college dropped out, proudly,

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Speaker 6: proud college, proudly. All right, where does this start as

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Speaker 6: far as becoming a storyteller? When it comes to you know,

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Speaker 6: creating digital works of arts and movies and production and

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Speaker 6: different things that nature.

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Speaker 3: So, like Rashad said, for the last ten years, I've

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Speaker 3: been working behind the scenes in the industry. So I'm

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Speaker 3: a filmmaker, I'm a digital media coach and a digital

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Speaker 3: media strategist entrepreneur, and for the last ten years I've

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Speaker 3: been working behind the scenes consulting brands, businesses, entrepreneurs and

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Speaker 3: then thirteen months ago I decided top in front of

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Speaker 3: the camera. When this all started was when I was

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Speaker 3: eight years old. My parents bought a Sony handicam because

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Speaker 3: remember those vhs, yes, cameras, yes. So my cousin and

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Speaker 3: I we were sneaking to my parents' room knowing that

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Speaker 3: it was a couple hundred dollars, and we would pick

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Speaker 3: up the camera because they wouldn't really pick it up,

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Speaker 3: and we would recreate our favorite movies like The Matrix,

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Speaker 3: Lord of the Rings, Don't Be a Menace and we

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Speaker 3: didn't have YouTube back in the day.

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Speaker 6: Or TikTok to society while drinking a juice and hood

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Speaker 6: that as an eight year old that's interesting eight year old, yes,

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Speaker 6: and doing.

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Speaker 3: So, I think that's what really sparked my creativity as

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Speaker 3: a video creator or a filmmaker. My parents were really

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Speaker 3: big movie buffs, so I was always watching movies with him.

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Speaker 3: And unfortunately I have split parents, so my mom got

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Speaker 3: separated with my dad when she was three years old.

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Speaker 3: So I grew up with a Cambodian father, a Filipino mother,

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Speaker 3: and a black father. So I was going from house

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Speaker 3: to house during wintertime, summertime, so I was getting all

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Speaker 3: this different culture and different influence of movies and music

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Speaker 3: when I was when I was going around.

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Speaker 6: Sounds like a buffet meal. Yeah, hell of a buffet.

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Speaker 6: So what is it again, Your mother's Cambodian.

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Speaker 3: My mom's Filipino, my stepfather is Cambodian, and then my

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Speaker 3: dad is black. Okay, yeah, So where'd you grow up at.

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Speaker 3: I grew up in the Bay Area. I'm from San Francisco, California.

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Speaker 5: Shout out to the Bay the Area.

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Speaker 3: Yes, as you know, there's a lot of culture just

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Speaker 3: growing up surrounded in the Bay Area. It's very much

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Speaker 3: like New York public transportation heavy, You're constantly going from

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Speaker 3: city to city. Middle school, I did go to school

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Speaker 3: in the Bay Area, and growing up I think that

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Speaker 3: the the high few movement is what really like influence

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Speaker 3: me forty absolutely. I'm a turf dancer.

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Speaker 6: Oh man, I remember the high feet movement was heavy.

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Speaker 5: He got it, y'all got it?

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Speaker 3: Yeah, tell me when to go? Was definitely a game changer.

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Speaker 3: Mac dre and my best friend at the time. He

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Speaker 3: was Mexican Souvadian and he was a DJ, so all

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Speaker 3: the nas, all the school dances, he would be the

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Speaker 3: ones spending I'm in his garage listening to all the

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Speaker 3: records that he got and just like absorbing that. But

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Speaker 3: it's ironic because I got into beatboxing when I was

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Speaker 3: into middle school. Michael Winsow was a huge influence on me.

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Speaker 3: Biz Marquis Yes, and I didn't really vibe with music.

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Speaker 3: When I say that, I couldn't really remember music artists.

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Speaker 3: I remember the songs, I couldn't remember lyrics because music

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Speaker 3: hadn't touched me at that point in my life. It

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Speaker 3: wasn't until I went to my first festival and that's

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Speaker 3: when I really got, like understood the effect was Coachella,

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Speaker 3: and I got.

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Speaker 6: How is Coachella? It's funny. We just had a conversation

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Speaker 6: about that and somebody was telling me like that we

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Speaker 6: need to go to Coachella just to experience it, because

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Speaker 6: it's the most respected musical festival on Earth and they

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Speaker 6: do it at the highest level possible. You said it

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Speaker 6: changed you absolutely. We talk about that a little bit.

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Speaker 3: It was the first festival I've ever been to, first concert,

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Speaker 3: let alone, right, and this was the year that Future performed.

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Speaker 3: Miguel was out there. Migo's sang Bad and Bougie four times.

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Speaker 3: I believe it was when Cardi b was out there

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Speaker 3: when she was pregnant in the desert. Drake had came

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Speaker 3: out during Future sis. It was a legendary, like just

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Speaker 3: overall experience. At the time, I wasn't a quote unquote influencer,

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Speaker 3: so you didn't get to experience the VIP because, like

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Speaker 3: what people say is if you're an influencer person, you're

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Speaker 3: not really at the concer at the festival during the daytime.

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Speaker 3: You don't come until the sun sets. You're at all

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Speaker 3: the parties, right, So like Adidas would throw a party,

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Speaker 3: Beyonce might be there or something like that. Then you

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Speaker 3: bounce to another party and then all the people will

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Speaker 3: being like the VIP section or what have it. But

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Speaker 3: I would say that it's a festival that everybody should

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Speaker 3: go out there and enjoy. Be prepared because you're going

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Speaker 3: to experience the high desert winds. It might be hella hot,

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Speaker 3: might be hell of cold at nighttime. Do a lot

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Speaker 3: of walking. But what people underestimate, especially since everything that

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Speaker 3: happened in twenty twenty, is you're surrounded by one hundred

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Speaker 3: thousand plus people. I don't know how people feel about that,

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Speaker 3: but when you're trying to move from stage to stage,

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Speaker 3: that's wild. But definitely somebody should go check out.

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Speaker 6: Yeah, I definitely I'm interested. That's the second time you

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Speaker 6: can do it. Well, we got to have the VIP experiences,

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Speaker 6: not I.

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Speaker 5: Mean, that's what I'm saying this film.

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Speaker 7: I know after a few hours, I know, Sho're gonna

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Speaker 7: be like, yo, bro, I gotta sit on someone.

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Speaker 5: It's a lot of standing in a lot of music.

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Speaker 6: So let's talk about this all right. So okay, so

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Speaker 6: Coach Chella, then what happens to Coacho?

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Speaker 3: We can go back a little bit because middle school

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Speaker 3: and like high school is important. That didn't happen until

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Speaker 3: I was like twenty three years old. So middle school

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Speaker 3: I got my first camera. I upgraded the Sony handicam.

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Speaker 3: Now it's the digital thing. So I'm going around to

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Speaker 3: different dance battles because that same cousin I grew up with,

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Speaker 3: he became one of the top turf dancers in the

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Speaker 3: world and just overall, like Tutters, nobody can touch him.

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Speaker 3: He's undisputed in that realm. So we would go to

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Speaker 3: different dance battles and I'd be the guy with the

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Speaker 3: camera recording all of the footage, pulling some of the

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Speaker 3: dancers to the side. And I think this is where

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Speaker 3: I really wanted to become a documentary filmmaker and document

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Speaker 3: everyone's journey asked him questions. I started a series called

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Speaker 3: Street Freaks, and I started talking to all the different

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Speaker 3: street performers around San Francisco. People thought they were freaks,

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Speaker 3: but they had real stories behind that. He got one

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Speaker 3: man band, you got tap And they're telling me they're

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Speaker 3: making a full time living off of this, which is insane,

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Speaker 3: like six figures just getting tips from people, And Hey,

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Speaker 3: I don't know that, irs you might look at that.

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Speaker 3: So that was like the first documentary style thing that

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Speaker 3: I created. Fast forward a little bit into high school

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Speaker 3: and I'm still doing the same things. Now. I'm the

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Speaker 3: vice president of the hip hop club. So like I

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Speaker 3: was breakdancing, I was beatboxing, had a little bit of

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Speaker 3: DJing m seeing in me, and I got I upgraded

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Speaker 3: the camera and this was the first time I learned

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Speaker 3: about licensing content and the importance of when you own

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Speaker 3: something and somebody else wants it, the value of that.

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Speaker 3: So I recorded a prank video April Fol's prank video,

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Speaker 3: and it went started going viral on YouTube. I took

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Speaker 3: it down because break dot com reached out to me

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Speaker 3: if you're not familiar to like E bombs role the

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Speaker 3: world star hip hop at that time, and they're like,

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Speaker 3: we'll give you one thousand dollars for this video. It's

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Speaker 3: like one thousand dollars as a freshman in high school.

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Speaker 3: I'll take that.

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Speaker 6: It's old.

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Speaker 5: Sign me up old.

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Speaker 3: I could recreate another one of these. And with that money,

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Speaker 3: I took and I bought my first DSLR camera. That

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Speaker 3: was a Cannon Rebel T three I flip out screen,

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Speaker 3: be able to change the lenses. That was a game changer.

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Speaker 7: Yeah, can you just tell people what the DSL camera

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Speaker 7: is because a lot of people who are not familiar

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Speaker 7: with it were like, what did you just say?

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Speaker 3: So a DSLR is a digital single lens reflex camera,

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Speaker 3: meaning that there's a mirror inside of it. It's a

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Speaker 3: little bit more professional than your standard compact point and

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Speaker 3: shoot camera. You can change lenses, you have more manual

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Speaker 3: control over the camera, and to this day is what

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Speaker 3: professionals use in the industry, whether you're recording a podcast,

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Speaker 3: filming movies, documentaries, youtubes.

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Speaker 6: So so you develop a passion for just documenting things

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Speaker 6: and filming it and you want to be a filmmaker.

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Speaker 5: I was at this point, Yes, what are you doing

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Speaker 5: with the content? Right?

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Speaker 7: Are you uploading everything at the time, because YouTube is

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Speaker 7: two thousand and six, and so are you putting everything

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Speaker 7: that you have up on YouTube? Or you like finding

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Speaker 7: places to store to say, like I'm gonna use this

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Speaker 7: to create something bigger or larger scale later down the line.

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Speaker 3: The eraror when we grew up, it was Zanga, MySpace, Tumblr, YouTube,

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Speaker 3: and YouTube was the only video streaming platform and everything

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Speaker 3: was like embedded to MySpace, to Tumblr. Nobody had like

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Speaker 3: direct just upload a video other than YouTube, so we

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Speaker 3: would upload it on every platform, share that link. We

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Speaker 3: would host dance battles, so we were like we're going

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Speaker 3: through these battles and we're like, oh, it's missing something.

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Speaker 3: Why don't we just host our own battle. We started

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Speaker 3: this company called waffle House Entertainment. We're going to put

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Speaker 3: together the most legendary dance battle anyone's ever seen in

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Speaker 3: the Bay Area. We got high quality video production, and

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Speaker 3: we got the world's best turf dancer. Let's bring the

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Speaker 3: other best turf dancers in their own field and put

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Speaker 3: together the battles that nobody's ever seen before. So on

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Speaker 3: my birthday, we hosted a battle. Shout out to my

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Speaker 3: parents who allowed us to have a dance battle in

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Speaker 3: the garage with like sixty people. I live in a

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Speaker 3: Filipino household, so we got boxes everywhere in the garage.

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Speaker 3: People were hanging off the top, but limited dance space.

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Speaker 3: But it was dope.

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Speaker 6: So all right, well, let's get into this conversation about

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Speaker 6: social media because it's important. Now we have some backstory.

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Speaker 6: Is ig created Ambassador? First of all, what does that

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Speaker 6: even mean?

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Speaker 3: So Instagram Creator Ambassadors is something that they recently just

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Speaker 3: put together. And the extensive version of this is Instagram

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Speaker 3: has a TikTok page. Ironically enough, they want to be

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Speaker 3: you know where the attention is that they want to

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Speaker 3: show people that there's other creative ways to produce content

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Speaker 3: on Instagram and give people game since reels and TikTok

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Speaker 3: are very similar. And what Instagram has found is that

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Speaker 3: when you created a show, you don't want one hundred

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Speaker 3: different faces coming on the show, right, and your leisure

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Speaker 3: is Troy and Rashad. We don't want different hosts coming

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Speaker 3: on it because then when people click on the YouTube,

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Speaker 3: they're like, there's no familiarity, there's no relationship I have

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Speaker 3: with them. So for seven days out of the week,

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Speaker 3: every day is going to be a different host. So

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Speaker 3: I'm one of the hosts. On Tuesday, I upload content,

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Speaker 3: I teach people how to produce better videos on TikTok. Yeah,

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Speaker 3: that's that's my show. So I'm technically the host of that.

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Speaker 3: I'll come up to different Instagram events and teach people

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Speaker 3: within the community.

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Speaker 6: Okay, how'd you get connected with that?

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Speaker 3: Instagram had reached out to me, and it's crazy because

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Speaker 3: I've actually never told the story. My girlfriend, she's a

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Speaker 3: fashion content creator and she actually worked with Instagram prior

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Speaker 3: to that, and I was like, man, I'm producing all

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Speaker 3: this content. I'm thinking about how can I like grow,

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Speaker 3: grow quicker because quick growth can be detrimental to a

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Speaker 3: lot of people. But since I've done this a bunch

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Speaker 3: of times for other people, I'm thinking in my head like,

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Speaker 3: I don't want to take five years to get that.

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Speaker 3: I want to get there in twelve months because I've

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Speaker 3: seen that as possible and we have limited time here

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Speaker 3: now that I'm thirty years old. So I reached out

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Speaker 3: to somebody over the clock, soop Old downhill from there, Yes,

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Speaker 3: don't do that. So I went into her emails and

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Speaker 3: I was like, she worked with Instagram before. Let me

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Speaker 3: reach out to some people and send a piece of

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Speaker 3: content that was going viral at the time, which was

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Speaker 3: teaching people how to identify trending audio on Instagram reels

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Speaker 3: and that was powerful, man, that little arrow at the

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Speaker 3: bottom of your reels tick. Instagram didn't have a trending section.

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Speaker 3: TikTok did, but nobody was making content about that, so

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Speaker 3: let me just put it out and it was like

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Speaker 3: on the back burner for months. I was like, I

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Speaker 3: don't want to do this. I don't know if I

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Speaker 3: was the right time. I don't know how people are

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Speaker 3: going to like think about this because I only put

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Speaker 3: out video tips. So I put it out. Let's get

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Speaker 3: to like over two point five million views. I send

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Speaker 3: it over to some of the Instagram contacts. Then like

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Speaker 3: a month goes by, somebody hops into my emails like, hey, Dante,

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Speaker 3: we'd love for you to produce a video for the

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Speaker 3: Instagram creators page. So I planted that seed, waited for

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Speaker 3: it to grow, and then that's that's what ended up happening.

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Speaker 7: There's a lot there, especially, you know, coming from the

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Speaker 7: background you said of film creation to now create I

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Speaker 7: guess short form content.

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Speaker 5: What was that like, right?

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Speaker 7: Because obviously when you're doing the documentaries and you're shooting people,

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Speaker 7: that's expensive, Whereas now it's like I have to scale

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Speaker 7: back and really get impact as many people as possible

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Speaker 7: in a short amount of time.

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Speaker 3: Yep, what's that process leading so versus creating long form

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Speaker 3: content to short form content? Doing it for ten years,

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Speaker 3: there's a lot of ups and downs. You learn how

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Speaker 3: to produce music videos, you do weddings, because as an

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Speaker 3: entrepreneur you do almost anything to make money, right, you

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Speaker 3: don't want to go back to the nine to five.

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Speaker 3: This was my full time gig, like on and off

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Speaker 3: for a year. Then I went back to retail, then

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Speaker 3: did it again for three years. So it was understanding

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Speaker 3: that this was going to be the future of how

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Speaker 3: brands communicated their products to the world. So for me,

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Speaker 3: I always wanted to like provide value back to the community,

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Speaker 3: like going backwards a little bit, because I feel like

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Speaker 3: that's important. To add that into the story is I

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Speaker 3: started a multimedia company after and it was called Loaded

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Speaker 3: Up Entertainment, So this was a cannabis entertainment network that

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Speaker 3: we started. I looked at the space because again, like

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Speaker 3: I said, I produced music videos and I was directing

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Speaker 3: music videos. When I'm in the studio, what's everybody doing

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Speaker 3: other than making music? They're smoking weed. So because of that,

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Speaker 3: I'm in the rotation. I'm like, damn, I got to

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Speaker 3: kind of put respect on this because I'm in the

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Speaker 3: room with some legendary people. So I started experiencing things

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Speaker 3: in a different way. I'm understanding the benefits that cannabis has.

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Speaker 3: What I'm noticing is I'm on my phone going from

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Speaker 3: world Star to Twitter to Instagram, just trying to find

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Speaker 3: something entertaining to watch. Why can't I just sit back, relax,

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Speaker 3: press play, and then just it just keeps rolling. Kind

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Speaker 3: of like an MTV or a vh one. So I

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Speaker 3: go to YouTube to do some market research. At the time,

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Speaker 3: you had the Doctor Green Thumb show, so that's be real.

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Speaker 3: He had this thing going. And then you have weed tubers,

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Speaker 3: which are content creators. In the weed space, there was

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Speaker 3: no show around weed. Nobody was doing anything like that.

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Speaker 3: So I came up with like a one month plan,

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Speaker 3: and I said, you know, I'm going to write down

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Speaker 3: all these different ideas when I was working at retail

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Speaker 3: out a piece of paper folded in my jacket pocket.

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Speaker 3: Whenever I have a new idea, I'm writing it down.

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Speaker 3: Whenever I'm on my lunch break or my break, I'm

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Speaker 3: going on the internet. I'm reading articles about it because

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Speaker 3: I have to not only make my girlfriend a believer

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Speaker 3: about this that hey, I'm going to quit my job

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Speaker 3: and start a YouTube channel about cannabis. So we went

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Speaker 3: from uploading weekly content to buy weekly content to daily

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Speaker 3: content because it was just the community was growing rapidly,

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Speaker 3: similar to what I'm sure you guys saw, and I

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Speaker 3: had to not only be the director, editor, producer, I'd

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Speaker 3: wear all the hats. I had to be the sales guy,

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Speaker 3: the marketing guy. I had learned social media, because if

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Speaker 3: this is what I was so passionate about in helping

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Speaker 3: people and hearing everyone in the comments and like, yo, man,

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Speaker 3: you helped me from suicide. Like I really didn't know

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Speaker 3: this was happening in Cali. We're in the epicenter of

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Speaker 3: everything that's going on in cannabis. At the time, CALLI

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Speaker 3: had just became recreational legalized. So you imagine this is

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Speaker 3: at the end of twenty fifteen, beginning of twenty sixteen,

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Speaker 3: and we're basically documenting this culture as it's evolving. So

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Speaker 3: strain reviews, product reviews, skits, just anything that it'd be

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Speaker 3: like eduitainment to people. That's what I wanted to put

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Speaker 3: out there because I didn't look at cannabis as like

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Speaker 3: other people did, where they saw it as a vice.

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Speaker 3: I saw it as a device where it could enable

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Speaker 3: you to be more patient, creative, and all these different

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Speaker 3: things that ailments. That was helping people with.

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Speaker 6: All right, so let's get into this. Let's try to

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Speaker 6: help people master social media. So let's talk about it.

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Speaker 6: So what are the dues and don'ts of social media?

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Speaker 6: Let's start there. Oh, this is a good one. The

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Speaker 6: dues and don'ts of social media? Is there any platform

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Speaker 6: specific you want to talk about, Let's do Instagram and TikTok.

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Speaker 6: I think those are the most important platforms now.

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Speaker 3: Currently the thing you want to look at social media

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Speaker 3: is you go from uploading trendy dance videos to actually

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Speaker 3: building a brand. So when you're building a brand, what

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Speaker 3: I like to tell people is, don't take five years

432
00:21:35,480 --> 00:21:37,399
Speaker 3: to do something when you can do it in twelve months,

433
00:21:37,400 --> 00:21:39,720
Speaker 3: and let me build a guide for you so that

434
00:21:39,880 --> 00:21:42,320
Speaker 3: you don't make the same mistakes that most beginner content

435
00:21:42,359 --> 00:21:45,040
Speaker 3: creators do. So when you do set up a page,

436
00:21:45,080 --> 00:21:47,159
Speaker 3: you want to make sure that it's optimized. When you

437
00:21:47,200 --> 00:21:50,000
Speaker 3: create a new page, people will post one picture, they'll

438
00:21:50,000 --> 00:21:52,240
Speaker 3: promote it to their friends and family members and go,

439
00:21:52,400 --> 00:21:54,320
Speaker 3: I didn't get an engagement. My journey's over.

440
00:21:54,400 --> 00:21:54,640
Speaker 5: Now.

441
00:21:54,760 --> 00:21:56,720
Speaker 3: You want to make sure that you upload that page

442
00:21:56,760 --> 00:21:59,760
Speaker 3: and optimize it with at least twelve posts, so that way,

443
00:22:00,000 --> 00:22:02,840
Speaker 3: if one of those things goes viral, people are landing

444
00:22:02,840 --> 00:22:04,439
Speaker 3: on and go, oh, I know exactly what I'm going

445
00:22:04,480 --> 00:22:06,360
Speaker 3: to get out of this. This guy's a filmmaker, he's

446
00:22:06,400 --> 00:22:08,840
Speaker 3: an entrepreneur, and he's going to teach me stuff about

447
00:22:08,840 --> 00:22:11,520
Speaker 3: social media's to teach me stuff about video content creation.

448
00:22:11,880 --> 00:22:13,560
Speaker 3: So don't leave your page blank?

449
00:22:14,320 --> 00:22:16,399
Speaker 5: How about? And this is just something that a lot

450
00:22:16,400 --> 00:22:17,159
Speaker 5: of people struggle with.

451
00:22:17,200 --> 00:22:20,639
Speaker 7: They'll start something and they might be doing it consistently

452
00:22:20,680 --> 00:22:23,199
Speaker 7: for about two months and they're like, there's no growth.

453
00:22:23,720 --> 00:22:26,760
Speaker 5: What are some ways to grow your page?

454
00:22:27,880 --> 00:22:31,119
Speaker 3: You have to look at social media and be very

455
00:22:31,160 --> 00:22:33,199
Speaker 3: patient with it because a lot can change for you

456
00:22:33,200 --> 00:22:36,240
Speaker 3: in twelve months. It is a huge mental battle. And

457
00:22:36,280 --> 00:22:38,520
Speaker 3: I will say people have to have belief when jumping

458
00:22:38,560 --> 00:22:41,439
Speaker 3: into something. If you're going to be passionate about social media,

459
00:22:41,720 --> 00:22:43,359
Speaker 3: that's what you have to treat it as like a

460
00:22:43,400 --> 00:22:46,840
Speaker 3: business owner almost right. You have to believe wholeheartedly see

461
00:22:46,880 --> 00:22:48,600
Speaker 3: this true because you know there's going to be those

462
00:22:48,840 --> 00:22:53,199
Speaker 3: those rainy days for you. And if you don't have

463
00:22:53,320 --> 00:22:56,199
Speaker 3: that patience when you're going into social media, then that

464
00:22:56,240 --> 00:22:58,440
Speaker 3: can be like the mental battle can mess you up.

465
00:22:59,240 --> 00:23:02,399
Speaker 3: To answer your question, Troy, you were saying growth the

466
00:23:02,440 --> 00:23:05,840
Speaker 3: growth hacks. So getting into social media, you might be like, Okay,

467
00:23:05,880 --> 00:23:08,240
Speaker 3: two months I uploaded some content. It's not working. You've

468
00:23:08,240 --> 00:23:10,639
Speaker 3: got to step back and identify what you are, what

469
00:23:10,680 --> 00:23:13,240
Speaker 3: you're putting out there. Maybe your hook's wrong. Maybe your

470
00:23:13,280 --> 00:23:16,320
Speaker 3: call to actions off, you're not engaging with other people

471
00:23:16,359 --> 00:23:20,440
Speaker 3: that's within your community. So with to say your niche

472
00:23:20,480 --> 00:23:23,520
Speaker 3: is business in finance, you want to follow about eight

473
00:23:23,520 --> 00:23:25,840
Speaker 3: to ten people that you look up to within there.

474
00:23:26,119 --> 00:23:28,960
Speaker 3: So whenever they post something, you're in the comments leaving

475
00:23:29,000 --> 00:23:31,879
Speaker 3: something valuable not only for that person but for the

476
00:23:32,040 --> 00:23:35,000
Speaker 3: entire community because when they click on your page, now

477
00:23:35,000 --> 00:23:36,960
Speaker 3: they're going to be, oh, this guy also talks about

478
00:23:36,960 --> 00:23:39,520
Speaker 3: business and finance, but in a different way. That's a

479
00:23:39,560 --> 00:23:42,639
Speaker 3: really great growth hack. Another growth hack is we now

480
00:23:42,680 --> 00:23:45,719
Speaker 3: have the ability to like on stories on Instagram, so

481
00:23:45,840 --> 00:23:48,639
Speaker 3: you can go into other people's followers. You can go

482
00:23:48,680 --> 00:23:51,080
Speaker 3: into their recent posts and their likes, and you'll see

483
00:23:51,080 --> 00:23:54,680
Speaker 3: people's bubbles, their icons and avatars that are lit up

484
00:23:54,840 --> 00:23:56,560
Speaker 3: that they have a story. Go on the story and

485
00:23:56,680 --> 00:23:58,520
Speaker 3: like it, because now they're going to be, who the

486
00:23:58,560 --> 00:24:00,480
Speaker 3: heck is this guy like in my stories? They're going

487
00:24:00,560 --> 00:24:03,320
Speaker 3: to jump into your page, click the first video and

488
00:24:03,359 --> 00:24:05,480
Speaker 3: if it's valuable, you got a new follower, you got

489
00:24:05,480 --> 00:24:08,199
Speaker 3: a new supporter for life.

490
00:24:08,119 --> 00:24:10,760
Speaker 6: Very important, which you just said the first one you

491
00:24:10,800 --> 00:24:13,080
Speaker 6: ever heard of a guy at Wall Street dropper. So

492
00:24:13,119 --> 00:24:15,760
Speaker 6: that's how he when before we met him, we put

493
00:24:15,800 --> 00:24:18,720
Speaker 6: him on the show, and it really helped grow his

494
00:24:19,040 --> 00:24:22,080
Speaker 6: situation a lot. But he was trying to get our attention.

495
00:24:22,280 --> 00:24:24,600
Speaker 6: And when he first started his page and he used

496
00:24:24,600 --> 00:24:27,160
Speaker 6: to comment, he used to go into comments and just write,

497
00:24:27,920 --> 00:24:30,200
Speaker 6: not really like being combative, but you know, he might

498
00:24:30,200 --> 00:24:32,199
Speaker 6: have a different point of view, or you know, he

499
00:24:32,280 --> 00:24:34,119
Speaker 6: might want to add a little bit more value to

500
00:24:34,160 --> 00:24:37,280
Speaker 6: the situation, or it's like, well this is another way

501
00:24:37,320 --> 00:24:39,000
Speaker 6: to look at it type, you know, something like that.

502
00:24:39,320 --> 00:24:41,639
Speaker 6: And he would do that consistently, and I'm like, who

503
00:24:41,720 --> 00:24:43,639
Speaker 6: is this writing in the comments all the time? I mean,

504
00:24:43,680 --> 00:24:46,000
Speaker 6: so I was fermised. So when he introduced himself to

505
00:24:46,040 --> 00:24:50,080
Speaker 6: me in person, I was already familiar with him from

506
00:24:50,160 --> 00:24:52,480
Speaker 6: writing in the comments. And he had later on said

507
00:24:52,520 --> 00:24:55,000
Speaker 6: that was one of his strategies with he would he

508
00:24:55,080 --> 00:24:57,160
Speaker 6: think he did it for a few different pages, and

509
00:24:57,240 --> 00:24:59,680
Speaker 6: like that's what he was doing to try to get

510
00:24:59,720 --> 00:25:05,680
Speaker 6: people to recognize him. But it also helped us recognize

511
00:25:05,760 --> 00:25:09,040
Speaker 6: him because it's like, if you pay attention to your page,

512
00:25:09,520 --> 00:25:12,840
Speaker 6: you start to notice it's like a local pub. You

513
00:25:12,960 --> 00:25:14,920
Speaker 6: notice the people that come to the bar every day

514
00:25:15,240 --> 00:25:17,639
Speaker 6: if you're the bar owner. Right, So now it's like,

515
00:25:17,680 --> 00:25:21,440
Speaker 6: if you have somebody that's constantly commenting every single day,

516
00:25:22,080 --> 00:25:24,000
Speaker 6: it's like a community, Like you know who they are,

517
00:25:24,040 --> 00:25:26,600
Speaker 6: they stand out to you. So that's definitely something that's

518
00:25:26,640 --> 00:25:30,840
Speaker 6: beneficial and I've seen it work firsthand. And liking the

519
00:25:30,960 --> 00:25:35,080
Speaker 6: stories is interesting because that's another thing that is because

520
00:25:35,119 --> 00:25:36,920
Speaker 6: if you have like, let's say, two thousand people that

521
00:25:37,040 --> 00:25:39,720
Speaker 6: vi your story, and you have ten people that like

522
00:25:39,800 --> 00:25:43,480
Speaker 6: the story, then you might like it and to see, like, Okay,

523
00:25:43,560 --> 00:25:47,159
Speaker 6: who is this person I like my story? And that

524
00:25:47,280 --> 00:25:50,359
Speaker 6: happens a lot, especially when it's people of the opposite sex.

525
00:25:50,720 --> 00:25:51,160
Speaker 5: That's true.

526
00:25:51,440 --> 00:25:53,000
Speaker 6: It's like, who's this girl that like my story? Like

527
00:25:53,040 --> 00:25:54,600
Speaker 6: you know what I'm saying, let me check her page out,

528
00:25:54,760 --> 00:25:57,080
Speaker 6: you know what I mean. So it's just like what

529
00:25:57,240 --> 00:26:00,399
Speaker 6: you just said. That definitely happens in real life life.

530
00:26:00,880 --> 00:26:04,560
Speaker 6: And I never thought about liking the story as a

531
00:26:04,600 --> 00:26:08,480
Speaker 6: way to get people's attention for business, but it's beneficial

532
00:26:08,680 --> 00:26:10,879
Speaker 6: and I can see how that could how that could work.

533
00:26:11,880 --> 00:26:15,040
Speaker 6: So that was actually extremely valuable information. So let me

534
00:26:15,040 --> 00:26:20,359
Speaker 6: ask you this captions. How important is it writing captions?

535
00:26:20,520 --> 00:26:22,920
Speaker 6: What kind of captions should you write? What's the dues

536
00:26:22,960 --> 00:26:26,719
Speaker 6: and don'ts with writing captions on your post.

537
00:26:27,080 --> 00:26:30,800
Speaker 3: As humans were naturally curious and with that curiosity, if

538
00:26:30,800 --> 00:26:33,800
Speaker 3: you watch a movie, you'll notice how the directors will

539
00:26:33,800 --> 00:26:36,480
Speaker 3: purposely have certain subjects in focus. When they did the

540
00:26:36,480 --> 00:26:38,840
Speaker 3: Avengers movie, when everybody was jumping out of that bubble

541
00:26:38,840 --> 00:26:40,560
Speaker 3: and you're like, okay, you got a black panther coming

542
00:26:40,560 --> 00:26:42,800
Speaker 3: out on Wakanda, and you got there was a lot

543
00:26:42,840 --> 00:26:45,120
Speaker 3: going on, but you could focus on what was happening.

544
00:26:45,160 --> 00:26:48,240
Speaker 3: So the dues and don'ts of writing captions are make

545
00:26:48,240 --> 00:26:50,399
Speaker 3: sure that you they're easy to read, and make sure

546
00:26:50,440 --> 00:26:53,600
Speaker 3: they're not too fast. I like to think of a

547
00:26:53,600 --> 00:26:56,840
Speaker 3: caption as like a title, like let's just say, for example,

548
00:26:56,880 --> 00:26:59,959
Speaker 3: it's three tips for growing your Instagram page. It's a

549
00:27:00,080 --> 00:27:02,600
Speaker 3: speed bump. When somebody's scrolling down, you're going to see

550
00:27:03,400 --> 00:27:07,080
Speaker 3: some surfer surfing, you're going to see somebody posing doing

551
00:27:07,080 --> 00:27:08,720
Speaker 3: some fashion video, and then you're going to get to

552
00:27:08,920 --> 00:27:13,240
Speaker 3: like some actual educational content. And because there's text, now,

553
00:27:13,280 --> 00:27:15,199
Speaker 3: we have to stop because it's so big and we

554
00:27:15,280 --> 00:27:17,359
Speaker 3: have to read it. So for people who are just

555
00:27:17,400 --> 00:27:19,680
Speaker 3: jumping right into it and just putting captions on there,

556
00:27:19,840 --> 00:27:22,240
Speaker 3: it is important because they say ninety percent of people

557
00:27:22,640 --> 00:27:25,719
Speaker 3: don't actually listen to what's going on. Yeah, that's crazy,

558
00:27:25,840 --> 00:27:28,639
Speaker 3: but that differs from platform to platform. How often is

559
00:27:28,680 --> 00:27:32,159
Speaker 3: somebody opening TikTok on the train and not like listening

560
00:27:32,200 --> 00:27:34,639
Speaker 3: to what's going on. It's usually Instagram because it's a

561
00:27:34,680 --> 00:27:37,400
Speaker 3: picture app. They do have videos on there, but you're

562
00:27:37,400 --> 00:27:39,120
Speaker 3: really on there because you're like, Okay, I'm gon checking

563
00:27:39,119 --> 00:27:41,119
Speaker 3: to see what my friends are doing. The stories. You

564
00:27:41,119 --> 00:27:44,040
Speaker 3: don't need audio, But with TikTok, I've never I've hardly

565
00:27:44,080 --> 00:27:47,320
Speaker 3: seen people watching a TikTok without the audio.

566
00:27:47,600 --> 00:27:49,360
Speaker 6: So captions, I want to stay on this caption point

567
00:27:49,359 --> 00:27:51,800
Speaker 6: before we move on. So there's two parts of captions though,

568
00:27:51,840 --> 00:27:56,560
Speaker 6: right this captions on the video, but then there's captions captions. Yeah,

569
00:27:56,600 --> 00:27:59,439
Speaker 6: so the video captions are extremely important because that's the

570
00:27:59,480 --> 00:28:02,040
Speaker 6: headline or like an article, right, Like it tells you

571
00:28:01,800 --> 00:28:05,280
Speaker 6: what you're Some people think that it messes up the aesthetic.

572
00:28:05,320 --> 00:28:08,159
Speaker 6: It probably does, but it's like what's more important. You

573
00:28:08,200 --> 00:28:11,320
Speaker 6: want to be super artsy and have a great aesthetic,

574
00:28:11,359 --> 00:28:13,040
Speaker 6: or do you want people to watch a video? But

575
00:28:13,640 --> 00:28:17,119
Speaker 6: how important is it for the caption in the actual

576
00:28:17,160 --> 00:28:20,240
Speaker 6: caption part of it, like writing like the caption.

577
00:28:20,400 --> 00:28:23,879
Speaker 3: Right now in twenty twenty three. It's critical because SEO

578
00:28:24,520 --> 00:28:27,720
Speaker 3: now platforms like TikTok Instagram is even getting there as well.

579
00:28:28,000 --> 00:28:31,200
Speaker 3: Search engine optimization isn't just for the dot coms and

580
00:28:31,320 --> 00:28:34,000
Speaker 3: for youtubees of the world. If you go onto TikTok,

581
00:28:34,240 --> 00:28:36,600
Speaker 3: it's really smart. If I'm looking for a song but

582
00:28:36,640 --> 00:28:39,080
Speaker 3: I don't remember the lyrics or the title, I can

583
00:28:39,200 --> 00:28:41,360
Speaker 3: just put in what's that song that goes done dun

584
00:28:41,480 --> 00:28:44,520
Speaker 3: done da da dudun done, and it'll show it as crazy.

585
00:28:44,720 --> 00:28:47,000
Speaker 3: Or I can go what are the best restaurants in

586
00:28:47,080 --> 00:28:49,760
Speaker 3: Vegas and now I'm like okay. Instead of going through

587
00:28:49,840 --> 00:28:52,920
Speaker 3: these articles with ads, TikTok is spitting out exactly what

588
00:28:52,960 --> 00:28:53,320
Speaker 3: I need.

589
00:28:53,400 --> 00:28:58,840
Speaker 6: So so the search engine optimization is now utilizing social

590
00:28:58,920 --> 00:29:03,520
Speaker 6: media captions on Google Google.

591
00:29:03,240 --> 00:29:06,040
Speaker 3: Yes, and that's like metadata. So if you're building a

592
00:29:06,040 --> 00:29:08,040
Speaker 3: brand and you have a website and a couple social

593
00:29:08,080 --> 00:29:10,680
Speaker 3: media pages, after a few months, it'll pick up on

594
00:29:10,720 --> 00:29:13,280
Speaker 3: those captions that you're writing. So if somebody's searching it

595
00:29:13,320 --> 00:29:16,680
Speaker 3: and it's a very niche specific topic, it can show

596
00:29:16,760 --> 00:29:20,440
Speaker 3: up on Google, but more importantly internally natively into those apps.

597
00:29:20,520 --> 00:29:23,760
Speaker 3: So if Instagram, if in my caption, I'm putting three

598
00:29:23,800 --> 00:29:26,080
Speaker 3: tips for filmmakers, and I go into the search bar

599
00:29:26,240 --> 00:29:29,680
Speaker 3: of Instagram and I put tips for filmmakers. The hashtag

600
00:29:29,760 --> 00:29:31,760
Speaker 3: is no longer just the only thing that you can

601
00:29:31,960 --> 00:29:36,800
Speaker 3: identify with that video, like that unique indicator. It now

602
00:29:36,840 --> 00:29:38,880
Speaker 3: will spit out those videos that using keywords.

603
00:29:39,080 --> 00:29:43,000
Speaker 6: Yeah, that's a very beneficial thing to know because even

604
00:29:43,040 --> 00:29:45,320
Speaker 6: like my son, like TikTok is a search engine pretty

605
00:29:45,360 --> 00:29:47,440
Speaker 6: much at this point. Yeah, all these kids, everybody, they're

606
00:29:47,480 --> 00:29:51,880
Speaker 6: finding restaurants, they're finding new things from TikTok is becoming Google.

607
00:29:52,520 --> 00:29:56,200
Speaker 6: So that would make sense that I wasn't aware of

608
00:29:56,240 --> 00:30:01,240
Speaker 6: that that keywords are part of of how they're actually

609
00:30:01,760 --> 00:30:03,240
Speaker 6: spitting out recommendations.

610
00:30:03,280 --> 00:30:05,400
Speaker 3: What's even crazier than that is you can go onto

611
00:30:05,480 --> 00:30:08,160
Speaker 3: Instagram and there's a setting once you make a post,

612
00:30:08,520 --> 00:30:11,800
Speaker 3: there's three dots you can press or it's like advanced settings.

613
00:30:11,800 --> 00:30:13,760
Speaker 3: They always change the wording or where it puts up.

614
00:30:14,160 --> 00:30:16,480
Speaker 3: But you can add in metadata tags to it as well.

615
00:30:16,520 --> 00:30:19,120
Speaker 6: It's in Instagram, yep, meditated tags.

616
00:30:19,120 --> 00:30:21,040
Speaker 5: So that's the part. Like I'm talking about what you like.

617
00:30:21,160 --> 00:30:23,240
Speaker 7: You just said passion, right, and so one of the

618
00:30:23,280 --> 00:30:25,360
Speaker 7: things is like when you're passionate about it, you got

619
00:30:25,360 --> 00:30:26,160
Speaker 7: to study it every day.

620
00:30:26,080 --> 00:30:27,160
Speaker 5: And learn from it every day.

621
00:30:27,400 --> 00:30:30,640
Speaker 7: So my thing is like the average person, right, where

622
00:30:30,640 --> 00:30:32,760
Speaker 7: are they going to go to do that research or

623
00:30:32,800 --> 00:30:36,600
Speaker 7: find that metadata, or find you know, things that they

624
00:30:36,640 --> 00:30:38,440
Speaker 7: can help optimize.

625
00:30:37,800 --> 00:30:39,320
Speaker 5: The performance of their posts?

626
00:30:39,440 --> 00:30:43,160
Speaker 7: Right, Because it's not just everyday information, and the challenge

627
00:30:43,200 --> 00:30:47,000
Speaker 7: is that every day, maybe every week, it changes, that's right,

628
00:30:47,080 --> 00:30:49,800
Speaker 7: So where would you would you go to even find

629
00:30:49,800 --> 00:30:52,040
Speaker 7: a data to research and to stay up to date

630
00:30:52,040 --> 00:30:52,320
Speaker 7: with it?

631
00:30:52,720 --> 00:30:53,920
Speaker 3: First of all, I have to say to a lot

632
00:30:53,960 --> 00:30:56,280
Speaker 3: of people that are listening. Most people that are listening

633
00:30:56,280 --> 00:30:57,800
Speaker 3: to earn your leasures. They want to make a huge

634
00:30:57,800 --> 00:30:59,840
Speaker 3: difference in their lives. You want to make a change.

635
00:31:00,080 --> 00:31:02,320
Speaker 3: But it really starts with our daily habits. Most people

636
00:31:02,360 --> 00:31:04,600
Speaker 3: won't go out to do that search. You look at

637
00:31:04,600 --> 00:31:06,360
Speaker 3: our parents, They had to walk to the library with

638
00:31:06,400 --> 00:31:09,720
Speaker 3: typewriters to do research. You can just pick up a phone.

639
00:31:09,760 --> 00:31:12,760
Speaker 3: You can ask Siri, hey, you know what is social media?

640
00:31:12,960 --> 00:31:15,040
Speaker 3: You can learn at least one new thing a day

641
00:31:15,320 --> 00:31:17,280
Speaker 3: within the span of five minutes, and in that five

642
00:31:17,320 --> 00:31:20,080
Speaker 3: minute video you might get thirty little nuggets you never

643
00:31:20,160 --> 00:31:23,200
Speaker 3: knew about. So what I would tell people is pick

644
00:31:23,240 --> 00:31:25,440
Speaker 3: up your phone, go on Google, go on YouTube and

645
00:31:26,000 --> 00:31:28,959
Speaker 3: it's not that company. Yeah, go into type in like

646
00:31:29,000 --> 00:31:31,320
Speaker 3: what is social media? If there's something you've heard and

647
00:31:31,360 --> 00:31:35,320
Speaker 3: you're like, what's evergreen content? What search engine optimization? Now

648
00:31:35,360 --> 00:31:38,360
Speaker 3: you take writing your notes. Okay, I'm gonna diedniversity research

649
00:31:38,400 --> 00:31:42,600
Speaker 3: about this now and everyone learns different. Like I was

650
00:31:42,680 --> 00:31:45,840
Speaker 3: never a school type guy, like I was a DNF student,

651
00:31:46,000 --> 00:31:49,080
Speaker 3: but I was a visual learner. And that's important for

652
00:31:49,120 --> 00:31:53,480
Speaker 3: people because whoever you're listening to you're getting an information from. First,

653
00:31:53,480 --> 00:31:56,120
Speaker 3: make sure they're credible. Second, make sure that the teaching

654
00:31:56,200 --> 00:32:00,560
Speaker 3: skills speaks to you. People like simplified and not complicated

655
00:32:00,560 --> 00:32:01,880
Speaker 3: ways of explaining things.

656
00:32:02,760 --> 00:32:05,040
Speaker 6: So what isadata to attack?

657
00:32:05,360 --> 00:32:06,080
Speaker 5: What exactly is that?

658
00:32:06,520 --> 00:32:10,880
Speaker 3: It's how the Internet reads a post. So it just

659
00:32:11,000 --> 00:32:14,200
Speaker 3: adds extra information into there. Right, So you'll look at

660
00:32:14,240 --> 00:32:17,680
Speaker 3: when you write a blog post on Squarespace or WordPress

661
00:32:18,000 --> 00:32:21,880
Speaker 3: or even a YouTube video, adding your tags is metadata.

662
00:32:22,000 --> 00:32:26,520
Speaker 3: It's basically how search engine technology and algorithms can rank

663
00:32:26,720 --> 00:32:28,400
Speaker 3: the discoverability of your posts.

664
00:32:28,520 --> 00:32:30,800
Speaker 6: Speaking of blogs, is it still beneficial to write blog?

665
00:32:31,320 --> 00:32:34,640
Speaker 6: Years ago, blogged was extremely beneficial and then social media

666
00:32:34,760 --> 00:32:36,680
Speaker 6: kind of take over and social media be is a

667
00:32:36,680 --> 00:32:39,680
Speaker 6: blog at that point in time. So is it still

668
00:32:39,680 --> 00:32:41,560
Speaker 6: beneficial for people to start a blog.

669
00:32:42,080 --> 00:32:44,880
Speaker 3: It depends on what your goals are. A blog can

670
00:32:44,920 --> 00:32:47,640
Speaker 3: be incredible. Like I said, make sure you secure your

671
00:32:47,680 --> 00:32:50,280
Speaker 3: domain name. So Dante catlid dot com is something I

672
00:32:50,320 --> 00:32:52,600
Speaker 3: wanted to secure, whether or not I wanted to turn

673
00:32:52,640 --> 00:32:55,600
Speaker 3: it into a blog. It's now my lead landing page

674
00:32:55,920 --> 00:32:58,840
Speaker 3: because Google will rank it over time. So if somebody

675
00:32:59,080 --> 00:33:01,400
Speaker 3: writes an article about me and they plug my website

676
00:33:01,400 --> 00:33:04,760
Speaker 3: into there, it's going to direct them back to my website. Now,

677
00:33:04,960 --> 00:33:08,680
Speaker 3: blogs can be another stream of revenue for you. You

678
00:33:08,720 --> 00:33:10,720
Speaker 3: can write it and now when people search up this

679
00:33:10,840 --> 00:33:14,000
Speaker 3: term on Google, maybe an older demographic will come across

680
00:33:14,040 --> 00:33:16,680
Speaker 3: your blog. And people do enjoy reading. And I don't

681
00:33:16,680 --> 00:33:18,480
Speaker 3: think there's been a time where it's been cheaper to

682
00:33:18,520 --> 00:33:21,000
Speaker 3: get stuff written on a blog because you can go

683
00:33:21,040 --> 00:33:24,280
Speaker 3: on platforms like fiv or upwork, or use chat GBT,

684
00:33:24,400 --> 00:33:26,400
Speaker 3: which I haven't used yet, so we'll quote me on

685
00:33:26,440 --> 00:33:28,720
Speaker 3: that one to write an article for you because that

686
00:33:28,880 --> 00:33:32,080
Speaker 3: is controversial, So go to fiver or upwork. You could

687
00:33:32,120 --> 00:33:34,800
Speaker 3: hire a kid in the Philippines to write you thirty

688
00:33:34,920 --> 00:33:39,120
Speaker 3: articles a month for less than fifteen hundred dollars. And

689
00:33:39,160 --> 00:33:42,160
Speaker 3: then it's like, let's say you have your content strategy out, know, Okay,

690
00:33:42,160 --> 00:33:44,120
Speaker 3: here's our thirty videos we're going to drop for the month.

691
00:33:44,320 --> 00:33:46,240
Speaker 3: We're going to have a YouTube video for that topic.

692
00:33:46,280 --> 00:33:48,480
Speaker 3: We're going to have an Instagram video, but it's going

693
00:33:48,560 --> 00:33:52,240
Speaker 3: to be syndicated to TikTok and Pinterest and Facebook and

694
00:33:52,320 --> 00:33:54,840
Speaker 3: all these other platforms. But I'll just go step further

695
00:33:54,880 --> 00:33:56,880
Speaker 3: and have a blog written about it. So when you

696
00:33:56,880 --> 00:33:59,360
Speaker 3: click on, the blog just waits for you to make money.

697
00:33:59,400 --> 00:34:02,080
Speaker 3: You can monitor and offer that as a value proposition

698
00:34:02,200 --> 00:34:05,720
Speaker 3: to brand partners or you can make affiliate marketing off

699
00:34:05,760 --> 00:34:06,080
Speaker 3: of that.

700
00:34:06,800 --> 00:34:08,120
Speaker 7: Yeah, I was going to That's the next thing I

701
00:34:08,160 --> 00:34:11,279
Speaker 7: wanted to get to is demonetizing understanding when the right

702
00:34:11,320 --> 00:34:13,560
Speaker 7: time is and how you're selecting your brand partnerships.

703
00:34:13,600 --> 00:34:14,279
Speaker 5: What are your tips to.

704
00:34:14,280 --> 00:34:17,680
Speaker 3: That When you're looking at brands to partner with, you

705
00:34:17,719 --> 00:34:19,360
Speaker 3: have to make sure that it speaks to you. You

706
00:34:19,400 --> 00:34:21,480
Speaker 3: want to make sure that it's products that you already

707
00:34:21,640 --> 00:34:25,200
Speaker 3: organically use, and it's brands that you stand by. Your

708
00:34:25,239 --> 00:34:28,239
Speaker 3: audience will know if it's if it's not relatable to you.

709
00:34:28,320 --> 00:34:29,880
Speaker 3: The reason why I last is because I see a

710
00:34:29,880 --> 00:34:33,759
Speaker 3: lot of people getting partnered with like mental health awareness

711
00:34:33,840 --> 00:34:36,840
Speaker 3: and apps, but they've never spoke about mental health awareness,

712
00:34:36,880 --> 00:34:39,160
Speaker 3: and it's like, why are you taking this brand deal?

713
00:34:39,560 --> 00:34:40,839
Speaker 3: And then post it and then you're going to make

714
00:34:40,880 --> 00:34:42,920
Speaker 3: something about like I don't know, like let's say a

715
00:34:43,000 --> 00:34:46,720
Speaker 3: room saying then a monthly subscription about men's perfumes or something.

716
00:34:46,960 --> 00:34:49,160
Speaker 3: Now your audience can't trust you because you're trying to

717
00:34:49,200 --> 00:34:52,240
Speaker 3: sell them on something all the time. A brand partnership

718
00:34:52,239 --> 00:34:54,160
Speaker 3: is important because you want to partner with a brand

719
00:34:54,200 --> 00:34:56,960
Speaker 3: who's open to your ideas. Not just hey, here's our

720
00:34:57,000 --> 00:34:59,520
Speaker 3: media deck, here's exactly what we want you to say,

721
00:34:59,520 --> 00:35:02,320
Speaker 3: here's the script. You have no say so to change anything,

722
00:35:02,360 --> 00:35:05,440
Speaker 3: but here's a bag for you. Versus, Hey, Dancie, we

723
00:35:05,480 --> 00:35:07,560
Speaker 3: love your content. We'd love to get your idea on

724
00:35:08,800 --> 00:35:11,319
Speaker 3: let's say, like your your educational tips. We really love

725
00:35:11,360 --> 00:35:13,360
Speaker 3: that and we'd love to see how we can incorporate

726
00:35:13,400 --> 00:35:18,000
Speaker 3: that around whatever product or event that we're promoting. Now

727
00:35:18,080 --> 00:35:22,040
Speaker 3: that's a real partnership. Now we're meeting halfway. Everyone's excited

728
00:35:22,040 --> 00:35:25,239
Speaker 3: about getting the job done, and now I passionately, I'm

729
00:35:25,239 --> 00:35:28,040
Speaker 3: more passionate about bringing this project to life.

730
00:35:28,680 --> 00:35:31,840
Speaker 6: So okay, so look back to the blog. So the

731
00:35:31,920 --> 00:35:34,920
Speaker 6: blog in a sense, what exactly is a blog? Always

732
00:35:34,920 --> 00:35:40,800
Speaker 6: wanted this? It's just you're writing articles every day, right, correct,

733
00:35:41,160 --> 00:35:41,840
Speaker 6: that's a blog.

734
00:35:42,160 --> 00:35:46,240
Speaker 3: A blog has changed and evolved with technology. So before

735
00:35:46,360 --> 00:35:48,960
Speaker 3: blog was I'm going to write my thoughts about things,

736
00:35:49,560 --> 00:35:51,759
Speaker 3: and it's different for everybody. Some people is like this

737
00:35:51,800 --> 00:35:54,080
Speaker 3: is going to be my digital diary, or this is

738
00:35:54,120 --> 00:35:56,799
Speaker 3: going to be a space for my health and wellness

739
00:35:56,920 --> 00:35:58,960
Speaker 3: business that I'm running, and I'm going to put tips

740
00:35:58,960 --> 00:36:03,640
Speaker 3: here for people. As the Internet evolved, people got savvy

741
00:36:03,719 --> 00:36:06,200
Speaker 3: on how I can optimize these and make and how

742
00:36:06,200 --> 00:36:08,919
Speaker 3: I can monetize these channels. So now it's like every

743
00:36:08,960 --> 00:36:10,560
Speaker 3: post I put up. If you go and you go

744
00:36:10,640 --> 00:36:13,160
Speaker 3: to any website, whether it's an article you're reading or

745
00:36:13,160 --> 00:36:15,560
Speaker 3: a blog post, you're gonna get all these bumper ads.

746
00:36:15,800 --> 00:36:18,200
Speaker 3: You're gonna get a video ad, you're gonna get like

747
00:36:18,600 --> 00:36:21,680
Speaker 3: Amazon affiliate links. And I don't think that's the right

748
00:36:21,680 --> 00:36:24,080
Speaker 3: way to run a blog because now people have this

749
00:36:24,160 --> 00:36:26,680
Speaker 3: bad taste in their mouth when they come there. Make it,

750
00:36:26,760 --> 00:36:30,520
Speaker 3: you know, clean, clear, and put out the value that

751
00:36:30,560 --> 00:36:33,440
Speaker 3: you want to. There's ways to like monetize around it.

752
00:36:33,480 --> 00:36:37,560
Speaker 3: But because YouTube is different because now there's TikTok and Instagram.

753
00:36:37,680 --> 00:36:41,239
Speaker 3: There's new widgets and new like widgets that you can

754
00:36:41,280 --> 00:36:43,200
Speaker 3: add on to the website that you couldn't before in

755
00:36:43,320 --> 00:36:44,720
Speaker 3: like the early two thousands.

756
00:36:45,320 --> 00:36:47,239
Speaker 7: I feel like the blog space it used to be

757
00:36:47,280 --> 00:36:48,960
Speaker 7: the way to cultivate an audience.

758
00:36:49,280 --> 00:36:51,960
Speaker 5: People will gravitate towards what the person was writing.

759
00:36:52,640 --> 00:36:56,040
Speaker 7: And I'm listening to you now and I'm hearing you.

760
00:36:56,040 --> 00:36:58,759
Speaker 7: You've had a bunch of brands, right, and so how

761
00:36:58,800 --> 00:37:01,120
Speaker 7: has that work for you from the transition of creating

762
00:37:01,120 --> 00:37:04,440
Speaker 7: new brands but having to cultivate maybe a new audience

763
00:37:04,480 --> 00:37:06,680
Speaker 7: or are you carrying the audience that you had over

764
00:37:06,719 --> 00:37:08,760
Speaker 7: to these new type of adventures that you started.

765
00:37:09,000 --> 00:37:12,000
Speaker 3: I've actually it's rare. Only a few people come from

766
00:37:12,000 --> 00:37:14,120
Speaker 3: the brands that I started before. Because I was behind

767
00:37:14,160 --> 00:37:16,080
Speaker 3: the scenes. A lot of people didn't know unless you

768
00:37:16,080 --> 00:37:18,279
Speaker 3: were on set or like you talk to somebody and

769
00:37:18,360 --> 00:37:20,520
Speaker 3: was like who was doing this? So the longest time

770
00:37:20,520 --> 00:37:23,399
Speaker 3: we had like people wondering like, oh, this guy looks

771
00:37:23,440 --> 00:37:25,839
Speaker 3: like this, he's got glasses and he's you know this

772
00:37:25,840 --> 00:37:29,520
Speaker 3: this age or whatever. Some people were spot on, But

773
00:37:29,960 --> 00:37:32,759
Speaker 3: cultivating a new audience, I don't want to say is

774
00:37:32,840 --> 00:37:35,600
Speaker 3: easy because that might go over people's head. But as

775
00:37:35,600 --> 00:37:39,840
Speaker 3: long as you're providing value consistently, people will follow you,

776
00:37:39,880 --> 00:37:43,600
Speaker 3: they will find out about you. It'll have that snowball effect, right.

777
00:37:43,920 --> 00:37:46,520
Speaker 3: We often see in a cartoon that snowball starting from

778
00:37:46,520 --> 00:37:49,080
Speaker 3: like very small baseball size and then ending up the

779
00:37:49,120 --> 00:37:52,279
Speaker 3: size of like an Indiana Jones boulder coming down the hill.

780
00:37:52,320 --> 00:37:55,160
Speaker 3: And that is that snowball effect of consistency that you have.

781
00:37:56,760 --> 00:37:59,719
Speaker 3: There's so much white noise out there, and everybody is

782
00:37:59,760 --> 00:38:02,279
Speaker 3: fire for attention in this world that we have now,

783
00:38:02,320 --> 00:38:04,400
Speaker 3: since everybody's oh, I want to be a content creator,

784
00:38:04,400 --> 00:38:07,120
Speaker 3: I want to be an influencer. More people are uploading

785
00:38:07,160 --> 00:38:10,759
Speaker 3: new videos every single day, so it's extremely competitive. In

786
00:38:10,800 --> 00:38:13,319
Speaker 3: twenty twenty, you could get to a million followers in

787
00:38:13,360 --> 00:38:15,799
Speaker 3: three months on TikTok. Now it'll take you a whole year,

788
00:38:15,880 --> 00:38:19,600
Speaker 3: maybe maybe less. It really depends how viral it goes.

789
00:38:19,600 --> 00:38:22,600
Speaker 3: It really depends what you look like. It depends what

790
00:38:22,680 --> 00:38:24,360
Speaker 3: value you're bringing for the people.

791
00:38:24,920 --> 00:38:28,200
Speaker 6: What's what's a call of action and how important are

792
00:38:28,239 --> 00:38:29,200
Speaker 6: call of actions?

793
00:38:30,040 --> 00:38:32,600
Speaker 3: A call to action or a CTA is something that

794
00:38:32,640 --> 00:38:35,280
Speaker 3: you usually add within the It can't be the beginning,

795
00:38:35,280 --> 00:38:37,279
Speaker 3: but mostly it's in the middle or the end of

796
00:38:37,360 --> 00:38:41,239
Speaker 3: the piece of content, and it's an action that you

797
00:38:41,280 --> 00:38:43,120
Speaker 3: call people to. So let's say you guys are throwing

798
00:38:43,200 --> 00:38:45,560
Speaker 3: together invest Fest. You guys know what invest fst is.

799
00:38:45,560 --> 00:38:46,680
Speaker 3: You should go to the next one.

800
00:38:46,840 --> 00:38:47,520
Speaker 6: That's a fact.

801
00:38:47,920 --> 00:38:49,640
Speaker 3: They might be at the end of this podcast. It

802
00:38:49,719 --> 00:38:51,960
Speaker 3: might be a call to action saying like, hey, earners,

803
00:38:51,960 --> 00:38:53,880
Speaker 3: listen up, you guys need to come out to the

804
00:38:53,920 --> 00:38:56,319
Speaker 3: next invest Fest, And that is a call to action.

805
00:38:56,440 --> 00:38:58,719
Speaker 3: Is getting people to go towards something. It might be

806
00:38:59,040 --> 00:39:01,520
Speaker 3: make sure you like common and subscribe because when people

807
00:39:01,520 --> 00:39:04,759
Speaker 3: are watching they often forget we get free content all

808
00:39:04,800 --> 00:39:08,840
Speaker 3: the time and not everybody likes, not everybody comments, everybody shares.

809
00:39:09,160 --> 00:39:11,080
Speaker 3: But if you add that towards the end of the video,

810
00:39:12,120 --> 00:39:14,520
Speaker 3: the percentage of people that actually do those things that

811
00:39:14,560 --> 00:39:18,280
Speaker 3: you say will increase had you not said them.

812
00:39:17,600 --> 00:39:21,279
Speaker 7: Can you talk about And this is one of those

813
00:39:21,320 --> 00:39:25,880
Speaker 7: things that is a fine balance the process of documenting

814
00:39:26,000 --> 00:39:30,000
Speaker 7: versus creating, right, because I feel like people will document

815
00:39:30,040 --> 00:39:33,200
Speaker 7: the process shout out to my boy Maddy Ja documenting

816
00:39:33,239 --> 00:39:36,239
Speaker 7: the process, but then trying to create content around the

817
00:39:36,239 --> 00:39:37,600
Speaker 7: documentation of that process.

818
00:39:37,760 --> 00:39:41,799
Speaker 5: Or should we separate them, can you not?

819
00:39:41,960 --> 00:39:46,000
Speaker 3: Everybody has the capacity to be a content creator, So

820
00:39:46,040 --> 00:39:49,040
Speaker 3: if I told somebody to document and create, that might

821
00:39:49,080 --> 00:39:51,920
Speaker 3: be overwhelming for them. And maybe they don't have two

822
00:39:52,000 --> 00:39:54,080
Speaker 3: cameras earners.

823
00:39:54,080 --> 00:39:54,440
Speaker 5: What's up?

824
00:39:54,560 --> 00:39:57,000
Speaker 8: You ever walk into a small business and everything just

825
00:39:57,160 --> 00:39:59,960
Speaker 8: works like the checkout is fast, the receipts of didy

826
00:40:00,000 --> 00:40:03,560
Speaker 8: digital tipping is a breeze, and you're out the door

827
00:40:03,560 --> 00:40:07,440
Speaker 8: before the line even builds. Odds are they're using Square?

828
00:40:07,920 --> 00:40:10,520
Speaker 8: We love supporting businesses that run on Square because it

829
00:40:10,640 --> 00:40:13,600
Speaker 8: just feels seamless. Whether it's a local coffee shop, a

830
00:40:13,680 --> 00:40:16,120
Speaker 8: vendor at a pop up market, or even one of

831
00:40:16,120 --> 00:40:19,239
Speaker 8: our merch partners. Square makes it easy for them to

832
00:40:19,280 --> 00:40:23,120
Speaker 8: take payments, manage inventory, and run their business with confidence,

833
00:40:23,480 --> 00:40:26,800
Speaker 8: all from one simple system. If you're a business owner

834
00:40:26,960 --> 00:40:30,360
Speaker 8: or even just thinking about launching something soon, Square is

835
00:40:30,480 --> 00:40:32,560
Speaker 8: hands down one of the best tools out there to

836
00:40:32,600 --> 00:40:36,640
Speaker 8: help you start, run, and grow. It's not just about payments,

837
00:40:36,920 --> 00:40:39,560
Speaker 8: it's about giving you time back so you can focus

838
00:40:39,600 --> 00:40:42,319
Speaker 8: on what matters most Ready to see how Square can

839
00:40:42,360 --> 00:40:47,160
Speaker 8: transform your business, visit Square dot com, backslash, go, backslash,

840
00:40:47,239 --> 00:40:53,120
Speaker 8: eyl to learn more that Square dot com backslash, Go backslash, eyl,

841
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Speaker 8: don't wait, don't hesitate. Let's square handle the back end

842
00:40:56,680 --> 00:41:02,960
Speaker 8: so you can keep pushing your vision forward. This episode

843
00:41:03,000 --> 00:41:04,920
Speaker 8: is brought to you by P and C Bank. A

844
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Speaker 8: lot of people think podcasts about work are boring, and

845
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Speaker 8: sure they definitely can be, but understanding a professionals routine

846
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847
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848
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849
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855
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Speaker 1: An illegal alien from Guatemala charged with raping a child

856
00:41:47,800 --> 00:41:51,600
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador

857
00:41:51,840 --> 00:41:55,960
Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with

858
00:41:56,040 --> 00:41:59,880
Speaker 1: filming and selling child pornography in Michigan. These are just

859
00:42:00,120 --> 00:42:03,800
Speaker 1: some of the heinous migrant criminals caught because of President

860
00:42:03,800 --> 00:42:07,359
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States

861
00:42:07,400 --> 00:42:12,160
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

862
00:42:12,239 --> 00:42:15,799
Speaker 1: crossings are at the lowest levels ever recorded, and over

863
00:42:15,840 --> 00:42:19,080
Speaker 1: one hundred thousand illegal aliens have been arrested. If you

864
00:42:19,160 --> 00:42:23,000
Speaker 1: are here illegally, your next you will be fine nearly

865
00:42:23,080 --> 00:42:27,120
Speaker 1: one thousand dollars a day. Imprisoned and deported, you will

866
00:42:27,160 --> 00:42:30,799
Speaker 1: never return. But if you register using our CBP home

867
00:42:30,840 --> 00:42:34,200
Speaker 1: app and leave now, you could be allowed to return legally.

868
00:42:34,560 --> 00:42:39,320
Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

869
00:42:39,480 --> 00:42:41,480
Speaker 1: border and families.

870
00:42:41,120 --> 00:42:41,960
Speaker 3: Will be protected.

871
00:42:42,040 --> 00:42:44,160
Speaker 2: Sponsored by the United States Department of Homeland Security.

872
00:42:44,200 --> 00:42:46,640
Speaker 3: Maybe they don't have two phones to even do that.

873
00:42:47,120 --> 00:42:48,879
Speaker 3: But a lot of people, what I hear them say

874
00:42:48,920 --> 00:42:50,680
Speaker 3: is I want to get into content creation, or I

875
00:42:50,719 --> 00:42:53,520
Speaker 3: really love gaming. I really love shoes, but I don't

876
00:42:53,560 --> 00:42:55,560
Speaker 3: know where to start. I said, just keep doing what

877
00:42:55,600 --> 00:42:57,680
Speaker 3: you're doing. Whenever you get a new shoe, take a

878
00:42:57,680 --> 00:42:59,880
Speaker 3: photo of it, take a video, and record how you

879
00:43:00,000 --> 00:43:02,520
Speaker 3: feel about it. Don't even post it online, just put

880
00:43:02,520 --> 00:43:05,439
Speaker 3: it into the archive and then you can post it later.

881
00:43:05,520 --> 00:43:07,520
Speaker 3: When you build up the confidence. Because you have to

882
00:43:07,560 --> 00:43:10,040
Speaker 3: have that confidence, you have to have that belief to

883
00:43:10,160 --> 00:43:12,560
Speaker 3: even have let go of that fear first to start

884
00:43:12,560 --> 00:43:15,200
Speaker 3: posting on social media. So that's why I tell people

885
00:43:15,200 --> 00:43:18,120
Speaker 3: to document the journey, because imagine if we were able

886
00:43:18,120 --> 00:43:20,680
Speaker 3: to see Spielberg's come up, Walt Disney's come up when

887
00:43:20,719 --> 00:43:23,359
Speaker 3: he was documenting all of that stuff. We did a

888
00:43:23,360 --> 00:43:25,400
Speaker 3: little bit, but not as much as you can today.

889
00:43:26,040 --> 00:43:28,480
Speaker 3: You never know who is that next Walt Disney. So

890
00:43:28,480 --> 00:43:31,000
Speaker 3: that's why I tell people to document the process. And

891
00:43:31,040 --> 00:43:34,040
Speaker 3: for me, I can always recycle my content. People think

892
00:43:34,040 --> 00:43:37,479
Speaker 3: they need to constantly produce thirty pieces of content every

893
00:43:37,520 --> 00:43:40,840
Speaker 3: single month. That's not true. I'll pull content from a

894
00:43:40,920 --> 00:43:43,000
Speaker 3: year ago and I'll be like, ooh, my hook was off,

895
00:43:43,440 --> 00:43:46,439
Speaker 3: the song got removed, it wasn't ass popping. My edits

896
00:43:46,440 --> 00:43:48,799
Speaker 3: were too fast. Now I can remake it, or I

897
00:43:48,800 --> 00:43:50,800
Speaker 3: can take those clips and now I can put it

898
00:43:50,880 --> 00:43:53,840
Speaker 3: into a compilation. I can put it into a blog

899
00:43:53,880 --> 00:43:57,239
Speaker 3: of how two three tips. And people often don't know

900
00:43:57,280 --> 00:44:00,279
Speaker 3: that because unless your post has a billion views, which

901
00:44:00,320 --> 00:44:03,840
Speaker 3: is how many users are actively on these platforms, you

902
00:44:03,840 --> 00:44:06,920
Speaker 3: didn't do your job. When you watch a movie trailer,

903
00:44:06,920 --> 00:44:08,600
Speaker 3: how many times do you see it? In every movie?

904
00:44:08,640 --> 00:44:09,839
Speaker 3: You go to it when you see it like a

905
00:44:09,880 --> 00:44:13,000
Speaker 3: movie poster, because that's what marketing is. They haven't done

906
00:44:13,040 --> 00:44:15,600
Speaker 3: their job. They have to make sure they maximize the

907
00:44:15,600 --> 00:44:17,920
Speaker 3: amount of time to get that ROI.

908
00:44:18,520 --> 00:44:23,759
Speaker 6: So the importance of the hook, talk about that the.

909
00:44:23,680 --> 00:44:27,759
Speaker 3: Hook is extremely important because our attention spans with the

910
00:44:27,800 --> 00:44:30,400
Speaker 3: size of p's now thanks to Vine, thanks to TikTok,

911
00:44:30,440 --> 00:44:32,560
Speaker 3: and thanks to just the ability to keep swiping. It's

912
00:44:32,600 --> 00:44:36,799
Speaker 3: just become a psychological mechanism that's like embedded into our

913
00:44:36,800 --> 00:44:40,160
Speaker 3: brains to just keep doing and you can put out

914
00:44:40,160 --> 00:44:42,520
Speaker 3: the best piece of content ever. It could be the

915
00:44:42,560 --> 00:44:44,919
Speaker 3: one piece of content that changes your life. It goes

916
00:44:44,920 --> 00:44:48,080
Speaker 3: completely viral. But if that first two seconds does not

917
00:44:48,200 --> 00:44:51,880
Speaker 3: pull somebody in, then you might be discouraged to not

918
00:44:51,920 --> 00:44:54,520
Speaker 3: even post again, or you might think that that concept

919
00:44:54,560 --> 00:44:56,560
Speaker 3: was trash. But your hook might be.

920
00:44:56,600 --> 00:44:59,200
Speaker 6: Off to The hook is the beginning part of the video. Correct,

921
00:45:00,200 --> 00:45:01,200
Speaker 6: How do you have a good hook?

922
00:45:02,000 --> 00:45:04,240
Speaker 3: A good hook can be different depending on your niche.

923
00:45:04,280 --> 00:45:06,919
Speaker 3: What I would tell people is whatever type of video

924
00:45:06,920 --> 00:45:09,600
Speaker 3: you're creating, going to the hashtags, going TikTok and type

925
00:45:09,600 --> 00:45:13,200
Speaker 3: that video in and just observe how your attention is

926
00:45:13,239 --> 00:45:16,240
Speaker 3: being grabbed by these videos, it might be a text

927
00:45:16,239 --> 00:45:18,840
Speaker 3: bumper that says something for me. What I had to

928
00:45:18,880 --> 00:45:22,320
Speaker 3: realize was I kept filming these tips of me showing

929
00:45:22,360 --> 00:45:24,600
Speaker 3: the behind the scenes process and then showing what the

930
00:45:24,640 --> 00:45:28,480
Speaker 3: results look like on my iPhone. But it wasn't It

931
00:45:28,520 --> 00:45:30,440
Speaker 3: wasn't getting the amount of attention I feel like it

932
00:45:30,440 --> 00:45:32,920
Speaker 3: could have. So I changed my hook. The format of

933
00:45:32,960 --> 00:45:35,480
Speaker 3: your video is what could be messing you up. So

934
00:45:35,520 --> 00:45:37,359
Speaker 3: now I figured out this editing trick where it looks

935
00:45:37,400 --> 00:45:39,359
Speaker 3: like I'm the flash and I'm running in and I

936
00:45:39,400 --> 00:45:43,040
Speaker 3: have text popping up on the home feed that catches

937
00:45:43,080 --> 00:45:45,640
Speaker 3: your attention. But on the explore page, when you have

938
00:45:45,719 --> 00:45:48,160
Speaker 3: this gallery that stretched out and now you have these

939
00:45:48,280 --> 00:45:52,400
Speaker 3: vertical videos competing with photo collages, I'm going to get

940
00:45:52,400 --> 00:45:54,799
Speaker 3: hooked by that video every single time. And that's why

941
00:45:54,800 --> 00:45:58,200
Speaker 3: the hook is extremely important on that platform for YouTube.

942
00:45:58,200 --> 00:45:59,800
Speaker 3: I saw you guys start putting those clips in the

943
00:45:59,840 --> 00:46:02,800
Speaker 3: beginning of YIL, not just jumping into like the intro,

944
00:46:02,840 --> 00:46:06,279
Speaker 3: into the conversation. It's important because the mechanisms of that

945
00:46:06,440 --> 00:46:09,560
Speaker 3: platform have changed. Now you have a video preview, So

946
00:46:09,600 --> 00:46:12,279
Speaker 3: if people don't feel like they got that dopamine hit

947
00:46:12,320 --> 00:46:15,000
Speaker 3: in that first couple of seconds. Why even stay There's

948
00:46:15,040 --> 00:46:17,360
Speaker 3: so much There's so much other content I can consume.

949
00:46:17,480 --> 00:46:20,920
Speaker 7: Dante has been watching us very closely. Shout out to

950
00:46:20,960 --> 00:46:24,520
Speaker 7: you so really quickly. You talked about recycling content, and

951
00:46:24,600 --> 00:46:29,000
Speaker 7: so from a creator standpoint, when we're doing that, which

952
00:46:29,040 --> 00:46:33,600
Speaker 7: is is a good strategy. If we're looking at the

953
00:46:33,680 --> 00:46:39,399
Speaker 7: platform's YouTube shorts, Instagram reels, are we recycling them and

954
00:46:39,440 --> 00:46:41,880
Speaker 7: making them exactly the same or were changing some different

955
00:46:42,400 --> 00:46:46,280
Speaker 7: differentiation inside of the video formatting or like the scale

956
00:46:46,280 --> 00:46:48,840
Speaker 7: of it for each platform when we're trying to recycle.

957
00:46:49,080 --> 00:46:52,040
Speaker 3: Unfortunately, you do have to change it because how that

958
00:46:52,080 --> 00:46:57,080
Speaker 3: person's consuming content, the psychological mechanisms of them, like swiping

959
00:46:57,200 --> 00:47:00,320
Speaker 3: or clicking on that video are different for Instagram, YouTube

960
00:47:00,360 --> 00:47:03,239
Speaker 3: and TikTok. If you look at YouTube, the most viewed

961
00:47:03,320 --> 00:47:06,279
Speaker 3: videos are usually podcast clips that people take, So that

962
00:47:06,320 --> 00:47:10,000
Speaker 3: should tell you that people really care about you seeing

963
00:47:10,840 --> 00:47:15,480
Speaker 3: audio and texts. Now, for Instagram, it might be different.

964
00:47:15,600 --> 00:47:17,919
Speaker 3: It might be more visual because again people don't listen

965
00:47:17,960 --> 00:47:21,600
Speaker 3: to the actual audio portion of that. And then for TikTok,

966
00:47:22,640 --> 00:47:24,920
Speaker 3: the way you hook people in it is different.

967
00:47:26,520 --> 00:47:28,560
Speaker 6: So what about niche pages?

968
00:47:29,040 --> 00:47:35,880
Speaker 3: Niche pages for personal brands or either or Okay. People

969
00:47:35,960 --> 00:47:38,360
Speaker 3: often say that you have to pick one nation, you

970
00:47:38,400 --> 00:47:40,680
Speaker 3: have to stick with it. There was truth in that before,

971
00:47:40,719 --> 00:47:43,719
Speaker 3: but now because of TikTok, people care more about who

972
00:47:43,760 --> 00:47:46,440
Speaker 3: you are as a person. How can they connect with you?

973
00:47:46,680 --> 00:47:48,759
Speaker 3: If they're going to invest their time in following you

974
00:47:49,160 --> 00:47:52,200
Speaker 3: on your journey, you're going to constantly provide value for them.

975
00:47:52,360 --> 00:47:54,840
Speaker 3: People want to see that you're a funny person, you know.

976
00:47:54,880 --> 00:47:57,040
Speaker 3: They don't want to just see a talking head on

977
00:47:57,080 --> 00:47:59,759
Speaker 3: the screen and not know nothing about you. Now we're

978
00:47:59,760 --> 00:48:03,120
Speaker 3: talking about niche pages. Here's another growth hacking tip. Never

979
00:48:03,200 --> 00:48:06,480
Speaker 3: told anybody about this, so this is a huge gem.

980
00:48:06,840 --> 00:48:09,759
Speaker 3: So part of my growth hacking strategy of what I've done. So,

981
00:48:09,880 --> 00:48:11,760
Speaker 3: are you guys familiar with rolling papers?

982
00:48:12,400 --> 00:48:13,040
Speaker 6: Rolling papers?

983
00:48:13,080 --> 00:48:13,440
Speaker 5: Yeah?

984
00:48:13,440 --> 00:48:14,080
Speaker 8: Wraw raw?

985
00:48:14,640 --> 00:48:15,759
Speaker 5: Yeah? Yeah?

986
00:48:15,760 --> 00:48:18,279
Speaker 3: What's the difference between raw and regular raws? Like the

987
00:48:18,280 --> 00:48:19,080
Speaker 3: company you see all.

988
00:48:19,000 --> 00:48:22,919
Speaker 5: The company, the company road they got the white people. Okay,

989
00:48:23,040 --> 00:48:24,880
Speaker 5: no's I know some people.

990
00:48:24,960 --> 00:48:30,560
Speaker 3: Okay. So Raw Rolling Papers is the world's biggest rolling

991
00:48:30,600 --> 00:48:35,480
Speaker 3: paper company and the HBI is their distribution company. Josh Kessman,

992
00:48:35,520 --> 00:48:38,840
Speaker 3: who is the founder of Raw Rolling Papers, his social

993
00:48:38,920 --> 00:48:41,759
Speaker 3: media output wasn't doing the best that it possibly could,

994
00:48:41,800 --> 00:48:44,479
Speaker 3: but I was like, you're putting out great content, but dude,

995
00:48:44,520 --> 00:48:48,040
Speaker 3: you have hundreds of products, just make educational videos about them.

996
00:48:48,440 --> 00:48:51,520
Speaker 3: Put that out there. So when I was running loaded up,

997
00:48:51,600 --> 00:48:53,840
Speaker 3: we actually this. Why have a love and hate relationship

998
00:48:53,880 --> 00:48:56,399
Speaker 3: with social media? We got deleted off of Instagram six

999
00:48:56,480 --> 00:48:59,080
Speaker 3: times at one hundred thousand followers. I got this to

1000
00:48:59,120 --> 00:49:01,400
Speaker 3: one hundred thousand follow twelve months, did it again in

1001
00:49:01,440 --> 00:49:03,080
Speaker 3: eight months? Did it get in six months? Did it

1002
00:49:03,080 --> 00:49:05,480
Speaker 3: get in three months? And then we got deleted off

1003
00:49:05,480 --> 00:49:09,560
Speaker 3: of YouTube at three hundred thousand subscribers because and this

1004
00:49:09,600 --> 00:49:11,359
Speaker 3: is the day before four twenty we were both were

1005
00:49:11,400 --> 00:49:13,839
Speaker 3: supposed to have a launch, and that was because of

1006
00:49:14,120 --> 00:49:17,120
Speaker 3: Logan Paul doing that thing in the forest and everybody's

1007
00:49:17,160 --> 00:49:22,600
Speaker 3: channels got demonetized. He went and recorded in this Japanese

1008
00:49:22,640 --> 00:49:27,440
Speaker 3: suicide forest and he was doing just stupid things in Japan.

1009
00:49:27,560 --> 00:49:30,319
Speaker 3: He was being super disrespectful to the culture and that

1010
00:49:30,719 --> 00:49:34,160
Speaker 3: initially got him canceled. But when he did that, YouTube

1011
00:49:34,200 --> 00:49:36,399
Speaker 3: CEO had to look at it and go, we can't

1012
00:49:36,400 --> 00:49:39,040
Speaker 3: allow content like this to come through the pipeline. So

1013
00:49:39,080 --> 00:49:41,160
Speaker 3: if you had videos up for ten years, like people

1014
00:49:41,200 --> 00:49:43,840
Speaker 3: like pewdie Pie, he was the number one YouTuber in

1015
00:49:43,880 --> 00:49:46,240
Speaker 3: the world. But because he dropped so many f bombs,

1016
00:49:46,280 --> 00:49:48,160
Speaker 3: that's the reason why you can't cuss on YouTube anymore.

1017
00:49:48,320 --> 00:49:50,080
Speaker 3: He played so many video games that had gore and

1018
00:49:50,120 --> 00:49:52,799
Speaker 3: blood in it. All of those videos with millions of views,

1019
00:49:52,840 --> 00:49:56,600
Speaker 3: got instantly demonetized, age restricted, and he was no longer

1020
00:49:56,640 --> 00:49:59,719
Speaker 3: to make money on those. So what I had to

1021
00:49:59,800 --> 00:50:02,759
Speaker 3: learn was how can I growth hack within these platforms.

1022
00:50:03,160 --> 00:50:05,640
Speaker 3: You can get eliminated off of them, you can be

1023
00:50:05,680 --> 00:50:07,759
Speaker 3: shadow banded on them. But at the end of the day,

1024
00:50:07,760 --> 00:50:09,440
Speaker 3: if you're in the kitchen and you're cutting an onion

1025
00:50:09,440 --> 00:50:11,800
Speaker 3: and it cuts you, are you going to stop cooking food? No,

1026
00:50:11,920 --> 00:50:14,200
Speaker 3: you have to cook food. You just have to learn

1027
00:50:14,200 --> 00:50:17,839
Speaker 3: how not to get cut again. So what I had

1028
00:50:17,840 --> 00:50:19,880
Speaker 3: to learn was how can we bounce back off of

1029
00:50:19,920 --> 00:50:22,640
Speaker 3: these platforms. You have this catalog of amazing content and

1030
00:50:22,680 --> 00:50:24,799
Speaker 3: it's went viral one time. Let me try and even

1031
00:50:24,840 --> 00:50:27,799
Speaker 3: go viral again. So I would repost all of those

1032
00:50:27,880 --> 00:50:30,080
Speaker 3: videos again. And this goes back to what you asked me, like,

1033
00:50:30,120 --> 00:50:32,640
Speaker 3: if it didn't reach a billion, people, keep reposting that

1034
00:50:32,680 --> 00:50:36,239
Speaker 3: hot content because when the algorithm is jumping, you have

1035
00:50:36,280 --> 00:50:38,520
Speaker 3: to take advantage of that. Growth period to be able

1036
00:50:38,520 --> 00:50:41,239
Speaker 3: to grow quicker and reach more people, because that's the

1037
00:50:41,320 --> 00:50:44,880
Speaker 3: name of the game, right And what I realized in

1038
00:50:45,000 --> 00:50:48,960
Speaker 3: doing that was when I start repurposing this content, it

1039
00:50:49,000 --> 00:50:51,359
Speaker 3: was popping on my page. But what people don't know

1040
00:50:51,440 --> 00:50:54,360
Speaker 3: is that the algorithm only points to a certain amount

1041
00:50:54,400 --> 00:50:57,560
Speaker 3: of people, only points to a certain territory. Like if

1042
00:50:57,600 --> 00:50:59,560
Speaker 3: they know you're an American page, it's going to point

1043
00:50:59,600 --> 00:51:02,000
Speaker 3: you towards American people. You go on TikTok and you

1044
00:51:02,000 --> 00:51:06,520
Speaker 3: ever see Indian creators, other nationalities in Europe, France speaking

1045
00:51:06,520 --> 00:51:09,160
Speaker 3: different languages, No, because the algorithm knows that's not what

1046
00:51:09,200 --> 00:51:13,160
Speaker 3: you want. So when I go to other pages, I

1047
00:51:13,160 --> 00:51:15,920
Speaker 3: look at niche accounts. So in the cannabis community, you

1048
00:51:16,000 --> 00:51:19,160
Speaker 3: have like at Weed, at Cannabis whatever. For finance, it

1049
00:51:19,239 --> 00:51:22,239
Speaker 3: might be at Wealth, at Business, at Business Insider, and

1050
00:51:22,280 --> 00:51:25,440
Speaker 3: on all these different platforms. You'll reach out to them

1051
00:51:25,440 --> 00:51:27,480
Speaker 3: and you'll go they repost a lot of content, but

1052
00:51:27,520 --> 00:51:30,280
Speaker 3: you're not reposting my content. You look at their pages

1053
00:51:30,320 --> 00:51:33,320
Speaker 3: and they've got millions of followers, hundreds of thousands of followers,

1054
00:51:33,480 --> 00:51:36,440
Speaker 3: and they get pretty good engagement. Now, the vetting process

1055
00:51:36,440 --> 00:51:38,799
Speaker 3: for this is looking at the page and identifying are

1056
00:51:38,840 --> 00:51:41,799
Speaker 3: your likes comments real? Are the real people in there?

1057
00:51:42,120 --> 00:51:44,000
Speaker 3: It's pretty easy to look at you guys get the

1058
00:51:44,000 --> 00:51:45,880
Speaker 3: same amount of likes every time you post in a

1059
00:51:45,880 --> 00:51:49,160
Speaker 3: matter of seconds, and it's the same generic people commenting

1060
00:51:49,200 --> 00:51:52,600
Speaker 3: in there. Part of the strategy is these page owners

1061
00:51:52,640 --> 00:51:56,040
Speaker 3: are from Russia, India, France, maybe even the US. And

1062
00:51:56,080 --> 00:51:57,759
Speaker 3: it could be a sixteen year old kid with a

1063
00:51:57,840 --> 00:52:01,520
Speaker 3: phone who's charging twenty five dollars a posts to be

1064
00:52:01,520 --> 00:52:03,920
Speaker 3: able to be reposted on their page. Could be ten dollars,

1065
00:52:04,000 --> 00:52:07,160
Speaker 3: could be one hundred bucks. Whatever they feel like is

1066
00:52:07,200 --> 00:52:09,920
Speaker 3: fit for that. So what I did was I DMed

1067
00:52:09,960 --> 00:52:13,040
Speaker 3: every single brand. Hey, my name's Dante. How much what's

1068
00:52:13,040 --> 00:52:15,839
Speaker 3: your rate for reposting content? They'd be like ten bucks

1069
00:52:15,920 --> 00:52:17,920
Speaker 3: twenty five a posts. They'll be like, we can do

1070
00:52:18,000 --> 00:52:20,840
Speaker 3: three for one hundred or whatever. I'll go into a spreadsheet.

1071
00:52:20,840 --> 00:52:22,799
Speaker 3: I'd write down all of these different brands and what

1072
00:52:22,840 --> 00:52:25,080
Speaker 3: their following account was, what their engagement was, and how

1073
00:52:25,160 --> 00:52:29,279
Speaker 3: much they were charging. And from there I would use

1074
00:52:29,320 --> 00:52:31,520
Speaker 3: that data and I negotiate with them. I go, hey,

1075
00:52:31,520 --> 00:52:34,319
Speaker 3: this page charging this much, how can we do this deal?

1076
00:52:34,520 --> 00:52:37,360
Speaker 3: Can I do ten posts for one hundred bucks? And

1077
00:52:37,360 --> 00:52:39,680
Speaker 3: they'll want the money. You'll send the PayPal. You'll be

1078
00:52:39,680 --> 00:52:41,839
Speaker 3: like as to convert to rupees and it's like, all right,

1079
00:52:41,880 --> 00:52:44,560
Speaker 3: let's get this going. Let's see what happens. So when

1080
00:52:44,560 --> 00:52:46,320
Speaker 3: I get to post on their page, not only is

1081
00:52:46,360 --> 00:52:48,880
Speaker 3: it going viral online, but it's also going viral on

1082
00:52:48,960 --> 00:52:51,680
Speaker 3: their accounts as well. It's getting over one hundred thousand views,

1083
00:52:51,920 --> 00:52:54,520
Speaker 3: millions of views. And I tell them make sure on

1084
00:52:54,600 --> 00:52:56,720
Speaker 3: the first part of the caption you put follow loaded

1085
00:52:56,800 --> 00:52:59,400
Speaker 3: up follow Dante Catlet. And this was part of my

1086
00:52:59,480 --> 00:53:02,280
Speaker 3: strategy to growth hack my page. When I identified videos

1087
00:53:02,320 --> 00:53:05,000
Speaker 3: that went viral on my personal brand, I reached out

1088
00:53:05,000 --> 00:53:08,239
Speaker 3: to brands or niche pages that focus on putting out

1089
00:53:08,280 --> 00:53:11,960
Speaker 3: content for video content creation for filmmakers and photographers.

1090
00:53:13,760 --> 00:53:17,080
Speaker 6: Today was doing it for that Lodo absolutely and this

1091
00:53:17,760 --> 00:53:21,520
Speaker 6: was just regular video content creation pages.

1092
00:53:21,800 --> 00:53:23,719
Speaker 5: Yep. International plan.

1093
00:53:23,840 --> 00:53:25,520
Speaker 3: So you can go on Instagram and what you do.

1094
00:53:25,560 --> 00:53:28,239
Speaker 3: And I haven't tried this on TikTok yet, but on Instagram,

1095
00:53:28,520 --> 00:53:30,640
Speaker 3: you can go into a hashtag like let's type in

1096
00:53:30,920 --> 00:53:34,120
Speaker 3: shot on iPhone or mobile only and you'll see reels

1097
00:53:34,200 --> 00:53:37,160
Speaker 3: or top posts. Click on them. Most likely it's a

1098
00:53:37,239 --> 00:53:40,600
Speaker 3: niche page. Go on their page, and next to follow

1099
00:53:40,640 --> 00:53:42,760
Speaker 3: and contact and email. This is a little drop down

1100
00:53:42,920 --> 00:53:45,640
Speaker 3: errow and it'll give you related pages that are within

1101
00:53:45,680 --> 00:53:48,200
Speaker 3: that niche again and just do that process over and

1102
00:53:48,200 --> 00:53:50,600
Speaker 3: over again. Go into pages, hit the drop down arrow,

1103
00:53:50,800 --> 00:53:53,520
Speaker 3: type in a different hashtag and do it again. Now

1104
00:53:53,600 --> 00:53:55,840
Speaker 3: you have a catalog of pages and now you can

1105
00:53:55,960 --> 00:53:58,319
Speaker 3: DM them. Just copy and paste the same thing. How

1106
00:53:58,360 --> 00:54:01,239
Speaker 3: much are you charging for this such and such? So

1107
00:54:01,320 --> 00:54:03,640
Speaker 3: when I going back to the story with Josh from Raw,

1108
00:54:03,680 --> 00:54:06,040
Speaker 3: he was stuck at four hundred thousand followers. We got

1109
00:54:06,080 --> 00:54:10,799
Speaker 3: him to a million followers in three months. Yeah, because

1110
00:54:10,800 --> 00:54:13,520
Speaker 3: we identified which content was popping off and we just

1111
00:54:13,560 --> 00:54:15,480
Speaker 3: put our you know, foot on the gas.

1112
00:54:15,600 --> 00:54:19,040
Speaker 6: Another. That's another thing that Wall Street Trapper did. So

1113
00:54:19,160 --> 00:54:23,040
Speaker 6: when he did our interview, what he did was he

1114
00:54:23,080 --> 00:54:27,880
Speaker 6: took clips from like social media clips that we posted,

1115
00:54:27,960 --> 00:54:29,880
Speaker 6: or he might have made some clips for himself whatever,

1116
00:54:30,360 --> 00:54:33,799
Speaker 6: and then he paid influences to repost those clips and

1117
00:54:33,840 --> 00:54:36,200
Speaker 6: it was like you know, from Wall Street Trap or whatever.

1118
00:54:36,239 --> 00:54:41,520
Speaker 6: He did that with different blog pages and individual people

1119
00:54:41,800 --> 00:54:43,719
Speaker 6: as well that had followings.

1120
00:54:44,360 --> 00:54:49,120
Speaker 3: And yeah, that's how Gary Vee Grew's page followers. If

1121
00:54:49,120 --> 00:54:50,920
Speaker 3: you look, you'd be like, why is Gary von Slam?

1122
00:54:50,920 --> 00:54:53,160
Speaker 3: Why is he on puberty? Why is he on mean

1123
00:54:53,239 --> 00:54:56,439
Speaker 3: pages and stuff like that? Because he was just growth hacking,

1124
00:54:56,480 --> 00:54:59,200
Speaker 3: identified what the viral content was and he knew he

1125
00:54:59,280 --> 00:55:02,719
Speaker 3: wanted to scare his personal brand and his engagement might

1126
00:55:02,719 --> 00:55:05,279
Speaker 3: not be ten million views every post, but for the

1127
00:55:05,320 --> 00:55:08,200
Speaker 3: majority average, each one is going over a million views.

1128
00:55:08,239 --> 00:55:10,680
Speaker 3: But it was like, how can you take advantage of

1129
00:55:10,680 --> 00:55:13,640
Speaker 3: that small period of time you have because platforms change

1130
00:55:13,960 --> 00:55:16,480
Speaker 3: so rapidly. That's why I tell people, don't do it

1131
00:55:16,520 --> 00:55:18,680
Speaker 3: and don't wait five years, do it in twelve months,

1132
00:55:18,960 --> 00:55:22,000
Speaker 3: because as long as you can continuously produce the high

1133
00:55:22,080 --> 00:55:24,759
Speaker 3: quality content, if one pops off and you're like, oh,

1134
00:55:24,840 --> 00:55:27,920
Speaker 3: I did this right, follow that exact format that you

1135
00:55:27,960 --> 00:55:31,520
Speaker 3: did to get there, Take those videos and now reach

1136
00:55:31,560 --> 00:55:34,359
Speaker 3: out and have them distributed, it's no different. Then you

1137
00:55:34,400 --> 00:55:37,200
Speaker 3: look at like an IP like Simpsons, they've been around forever,

1138
00:55:37,640 --> 00:55:39,800
Speaker 3: but they jump from platform to platform. Same thing with

1139
00:55:39,880 --> 00:55:42,840
Speaker 3: Family Guy. They started off on Cartoon Network or Adults Swim,

1140
00:55:43,120 --> 00:55:45,200
Speaker 3: then they went to TBS and they went to Fox,

1141
00:55:45,239 --> 00:55:48,080
Speaker 3: and they went to Disney Plus or Netflix, and you're like, dang,

1142
00:55:48,400 --> 00:55:50,239
Speaker 3: why are so many people so interested in this? Is

1143
00:55:50,280 --> 00:55:53,520
Speaker 3: because they're finding ways that they can monetize their old content.

1144
00:55:53,640 --> 00:55:56,879
Speaker 3: It's syndication. That's like one gem that I learned when

1145
00:55:56,920 --> 00:55:59,319
Speaker 3: I was trying to figure out how to get how

1146
00:55:59,320 --> 00:56:01,200
Speaker 3: to get like to work with Netflix, or how to

1147
00:56:01,200 --> 00:56:04,040
Speaker 3: pitch the networks, I learned the word syndication. I had

1148
00:56:04,040 --> 00:56:06,560
Speaker 3: no idea what that meant. I was like, Wow, let

1149
00:56:06,560 --> 00:56:10,000
Speaker 3: me syndicate my content to another platform and it'll still

1150
00:56:10,040 --> 00:56:12,160
Speaker 3: get millions of views because it's done.

1151
00:56:12,160 --> 00:56:14,440
Speaker 6: Or you sentate, you can syndicate it to the same platform.

1152
00:56:14,520 --> 00:56:14,719
Speaker 5: Yep.

1153
00:56:15,080 --> 00:56:18,479
Speaker 6: Like if you have a clip on YouTube three years

1154
00:56:18,520 --> 00:56:22,080
Speaker 6: ago that got five thousand views, odds are there's a

1155
00:56:22,120 --> 00:56:24,400
Speaker 6: bunch of people that have never seen that before. So

1156
00:56:24,480 --> 00:56:27,000
Speaker 6: now you might have way more followers or way more

1157
00:56:27,000 --> 00:56:31,120
Speaker 6: subscribers now. So you can just take that clip, maybe

1158
00:56:31,360 --> 00:56:34,319
Speaker 6: change the thumbnail and had a different title, and put

1159
00:56:34,320 --> 00:56:35,440
Speaker 6: it on YouTube again.

1160
00:56:35,400 --> 00:56:37,319
Speaker 3: Yep, and it'll make a bigger splash because you got

1161
00:56:37,320 --> 00:56:38,040
Speaker 3: a bigger audience.

1162
00:56:38,200 --> 00:56:40,600
Speaker 7: Yeah, the syndications play. The first time I ever heard

1163
00:56:40,600 --> 00:56:43,399
Speaker 7: about it. I started seeing the wealthiest people on TV,

1164
00:56:44,000 --> 00:56:46,480
Speaker 7: and every year I kept seeing Jerry Seinfeld. I'm like,

1165
00:56:46,560 --> 00:56:49,480
Speaker 7: how is Seinfeld making money every year? If it show

1166
00:56:49,520 --> 00:56:51,799
Speaker 7: ended in ninety seven, right, but he syndicated it to

1167
00:56:52,200 --> 00:56:55,880
Speaker 7: different networks. Then he started syndicating internationally, and then now

1168
00:56:55,920 --> 00:56:57,640
Speaker 7: it's like there's going to be a bidding ward for

1169
00:56:57,719 --> 00:56:59,680
Speaker 7: like who can now have them on the streaming service.

1170
00:57:00,080 --> 00:57:03,160
Speaker 7: So it's the same content, just repurposed obviously from syndication.

1171
00:57:03,640 --> 00:57:05,400
Speaker 3: And I'm sure you guys learn like that's why you

1172
00:57:05,440 --> 00:57:07,920
Speaker 3: want to produce it out of higher quality now, because

1173
00:57:07,960 --> 00:57:10,600
Speaker 3: it's like I can take that and move it somewhere else.

1174
00:57:10,600 --> 00:57:13,160
Speaker 3: But what I'm realizing is when I'm shooting my content,

1175
00:57:13,480 --> 00:57:15,720
Speaker 3: I don't want to shoot anything with any branded logos

1176
00:57:15,760 --> 00:57:17,880
Speaker 3: unless it's paid for, not because I don't want to

1177
00:57:17,920 --> 00:57:20,680
Speaker 3: promote other people's brands. But if I go to license

1178
00:57:20,720 --> 00:57:22,360
Speaker 3: that content, they're going to be like, oh, can you

1179
00:57:22,360 --> 00:57:24,919
Speaker 3: blur this logo out? We can't use that video because

1180
00:57:24,920 --> 00:57:27,160
Speaker 3: it has such and such logos. I'm just in a

1181
00:57:27,240 --> 00:57:29,880
Speaker 3: black tea, black pants. And now I can license that

1182
00:57:29,960 --> 00:57:33,000
Speaker 3: content out, the educational stuff to other places.

1183
00:57:34,120 --> 00:57:37,400
Speaker 7: Yeah, So can we get into the gaming because we

1184
00:57:37,440 --> 00:57:39,800
Speaker 7: had the conversation and I had never thought of this,

1185
00:57:40,000 --> 00:57:42,000
Speaker 7: and I'm glad you brought it up. So when we

1186
00:57:42,040 --> 00:57:45,920
Speaker 7: talk about gaming, obviously a big industry, you know, kids

1187
00:57:45,920 --> 00:57:48,680
Speaker 7: are gaming, but they're youtubing what they're playing, right, So

1188
00:57:48,720 --> 00:57:51,880
Speaker 7: Twitch becomes a major platform in that space. But when

1189
00:57:51,920 --> 00:57:53,240
Speaker 7: we were talking about the games we grew up on,

1190
00:57:53,320 --> 00:57:56,880
Speaker 7: the Mortal Kombat, some of the violent games, they're less

1191
00:57:56,960 --> 00:57:59,320
Speaker 7: likely to be put up on YouTube now because of

1192
00:57:59,360 --> 00:58:01,520
Speaker 7: the gore and the violence, and so that kind of

1193
00:58:01,520 --> 00:58:04,360
Speaker 7: shapes the way that a video game company might actually

1194
00:58:04,920 --> 00:58:08,000
Speaker 7: decide to put out or distribute a game that has

1195
00:58:08,080 --> 00:58:10,080
Speaker 7: such things. And so I'm looking at the space now,

1196
00:58:10,080 --> 00:58:11,560
Speaker 7: and I know some of those popular games that the

1197
00:58:11,640 --> 00:58:13,880
Speaker 7: Grand Theft allto is the Call of Duties. Do you

1198
00:58:14,080 --> 00:58:17,600
Speaker 7: think because of the violence that is attached to them,

1199
00:58:17,840 --> 00:58:19,840
Speaker 7: the strategy might change for a twitch or how.

1200
00:58:19,760 --> 00:58:20,200
Speaker 5: Does that work?

1201
00:58:20,240 --> 00:58:23,200
Speaker 7: Because I mean, obviously people watch it on YouTube. If

1202
00:58:23,280 --> 00:58:26,320
Speaker 7: YouTube is going to start demonetizing for violence and monetizing

1203
00:58:26,320 --> 00:58:28,480
Speaker 7: for language, how does that affect the industry?

1204
00:58:28,960 --> 00:58:31,720
Speaker 3: I believe the video game companies now get affected the

1205
00:58:31,720 --> 00:58:33,840
Speaker 3: most because they have to figure it out. So when

1206
00:58:33,880 --> 00:58:36,880
Speaker 3: we said Mortal Kombat eleven came out a week later,

1207
00:58:36,880 --> 00:58:38,880
Speaker 3: they had to drop the price point by twenty percent

1208
00:58:38,920 --> 00:58:41,120
Speaker 3: because they didn't do the projected sales that they wanted.

1209
00:58:41,600 --> 00:58:44,280
Speaker 3: Because how this conversation came up. Troy was like, yo,

1210
00:58:44,400 --> 00:58:48,320
Speaker 3: I'm raw, I'm nice at Pokemon, pinball, at Mario Kars.

1211
00:58:48,320 --> 00:58:50,680
Speaker 5: We all these things are all true.

1212
00:58:51,160 --> 00:58:52,840
Speaker 3: Then we started getting into the games that we grew

1213
00:58:52,880 --> 00:58:55,240
Speaker 3: up on. We brought up Call of Duty in competitive

1214
00:58:55,280 --> 00:58:57,840
Speaker 3: sports and I said, do you know why most YouTubers

1215
00:58:57,880 --> 00:59:01,200
Speaker 3: only stream Fortnite and Minecraft and wrote blocks and why

1216
00:59:01,240 --> 00:59:03,920
Speaker 3: they've been at the top for the last five plus years.

1217
00:59:04,400 --> 00:59:07,280
Speaker 3: It's because they don't show any gore or violence. If

1218
00:59:07,280 --> 00:59:09,600
Speaker 3: you think about it, Fortnite is guns, but what happens

1219
00:59:09,600 --> 00:59:12,240
Speaker 3: when you shoot a character digital stuff comes out them.

1220
00:59:12,280 --> 00:59:15,600
Speaker 3: They just they like they teleport somewhere. They don't like

1221
00:59:15,880 --> 00:59:19,240
Speaker 3: blow up or they blood splatters everywhere like Call of Duty.

1222
00:59:19,360 --> 00:59:20,880
Speaker 5: No tea bagging in, none of that.

1223
00:59:23,200 --> 00:59:26,120
Speaker 3: So with Call of Duty, it's like on a competitive level,

1224
00:59:26,440 --> 00:59:29,360
Speaker 3: and for Twitch it'll still do great. And I do

1225
00:59:29,400 --> 00:59:32,400
Speaker 3: believe that they've solidified themselves as that game because they

1226
00:59:32,400 --> 00:59:35,280
Speaker 3: have those tournaments in place to have people still want

1227
00:59:35,320 --> 00:59:38,240
Speaker 3: to play those games. If Mortal Kombat or any video

1228
00:59:38,240 --> 00:59:40,440
Speaker 3: games of that nature want to do that, I believe

1229
00:59:40,480 --> 00:59:42,600
Speaker 3: they have to take some of that money that they're

1230
00:59:42,600 --> 00:59:44,760
Speaker 3: making the revenue because it's a lot and put it

1231
00:59:44,800 --> 00:59:48,080
Speaker 3: towards a prize pool so that more community players can

1232
00:59:48,160 --> 00:59:50,520
Speaker 3: can get involved. But will it be the thing that

1233
00:59:50,560 --> 00:59:53,960
Speaker 3: people talk about on YouTube? No, grant, if Auto I

1234
00:59:54,000 --> 00:59:56,439
Speaker 3: believe has such a cult following and because they had

1235
00:59:56,480 --> 00:59:59,480
Speaker 3: like all these mods that people can play on that

1236
00:59:59,600 --> 01:00:02,520
Speaker 3: it it won't go anywhere. But if we look at

1237
01:00:02,800 --> 01:00:05,760
Speaker 3: history and how it repeats itself, we can't think that

1238
01:00:05,880 --> 01:00:07,760
Speaker 3: we are not going to get censored at some point,

1239
01:00:07,840 --> 01:00:09,600
Speaker 3: even on Twitch. Like right now, you can do it

1240
01:00:09,640 --> 01:00:12,320
Speaker 3: on Twitch, but is there a possibility for one gamer

1241
01:00:12,400 --> 01:00:15,720
Speaker 3: to take it too far that the entire platform gets censored,

1242
01:00:15,880 --> 01:00:18,080
Speaker 3: just like what happened with YouTube because of Logan.

1243
01:00:18,160 --> 01:00:21,880
Speaker 6: Paul so Logan poll the reason why they start censoring YouTube.

1244
01:00:21,960 --> 01:00:27,040
Speaker 3: Yes, interesting, they called it the ad apocalypse because advertisers

1245
01:00:27,080 --> 01:00:29,640
Speaker 3: were like, wait a minute, we're advertising our stuff on

1246
01:00:29,680 --> 01:00:33,880
Speaker 3: his platform. That's making our brand look bad. And now

1247
01:00:33,920 --> 01:00:37,360
Speaker 3: because YouTube wanted to please those advertisers, they're like, okay,

1248
01:00:37,560 --> 01:00:40,200
Speaker 3: well let's do this quick fix. Let's just use an

1249
01:00:40,320 --> 01:00:44,640
Speaker 3: AI and an algorithm to cipher through everybody's content and

1250
01:00:44,680 --> 01:00:47,160
Speaker 3: you just wake up one day. Imagine like with loaded Up,

1251
01:00:47,160 --> 01:00:50,000
Speaker 3: we woke up and four hundred and fifty videos were

1252
01:00:50,040 --> 01:00:54,560
Speaker 3: all age restricted demonetized. Whenever we uploaded a video, people

1253
01:00:54,560 --> 01:00:58,600
Speaker 3: were not getting their notifications. Subscribers weren't getting their notifications.

1254
01:00:58,400 --> 01:01:04,360
Speaker 6: Got shut out. Heah, yeah, because it was weed correct. Yes, Okay,

1255
01:01:04,480 --> 01:01:08,000
Speaker 6: let's talk about you working with brands, right, because, like

1256
01:01:08,040 --> 01:01:10,000
Speaker 6: I said, you worked through a variety of different brands

1257
01:01:10,040 --> 01:01:14,000
Speaker 6: from Meta to Jordan to Amazon to Red Bocal COIs

1258
01:01:14,480 --> 01:01:17,560
Speaker 6: Fortune five hundred companies, Fortune one hundred companies. How what

1259
01:01:18,320 --> 01:01:21,200
Speaker 6: how'd you do it? And what's the value? Add that

1260
01:01:21,200 --> 01:01:23,160
Speaker 6: You're like, what's the what are you selling them? What

1261
01:01:23,160 --> 01:01:24,600
Speaker 6: are you because you know, like I said, these are

1262
01:01:24,680 --> 01:01:26,880
Speaker 6: some of the biggest companies in the world. So how

1263
01:01:26,880 --> 01:01:27,560
Speaker 6: did that go about?

1264
01:01:27,600 --> 01:01:29,880
Speaker 3: So when I dropped out of college, my instructors told

1265
01:01:29,880 --> 01:01:31,720
Speaker 3: me I wouldn't be anything without this piece of paper

1266
01:01:31,760 --> 01:01:33,680
Speaker 3: in the industry. And this was at a time where

1267
01:01:34,320 --> 01:01:37,520
Speaker 3: YouTube and vine like vine had just been created. So

1268
01:01:37,560 --> 01:01:41,400
Speaker 3: there was this rise of DSLR creators and the Internet

1269
01:01:41,560 --> 01:01:45,200
Speaker 3: was taking this huge shift in the digital landscape. And

1270
01:01:45,240 --> 01:01:48,240
Speaker 3: I was like, eighty thousand dollars that I'm going to

1271
01:01:48,240 --> 01:01:50,080
Speaker 3: be paying to go here, and I'm basically going to

1272
01:01:50,080 --> 01:01:51,960
Speaker 3: be networking with these kids in my class to create

1273
01:01:52,000 --> 01:01:54,320
Speaker 3: a production company. I could just use that money and

1274
01:01:54,360 --> 01:01:57,439
Speaker 3: go buy some equipment and start this production company now

1275
01:01:57,760 --> 01:02:00,640
Speaker 3: and see what happens. So at that moment, I was

1276
01:02:00,640 --> 01:02:03,120
Speaker 3: doing music videos, weddings, engagements, all this stuff. And so

1277
01:02:03,160 --> 01:02:06,040
Speaker 3: I came across one creator by the name of Ronnie Banks,

1278
01:02:06,480 --> 01:02:09,960
Speaker 3: and I was helping manage his content strategy on YouTube.

1279
01:02:10,440 --> 01:02:12,400
Speaker 3: He had just got hit up to do a brand

1280
01:02:12,440 --> 01:02:14,920
Speaker 3: deal with Coca Cola. This was like twenty thirteen. So

1281
01:02:15,040 --> 01:02:17,720
Speaker 3: our brand deal and the word influencer, I feel like

1282
01:02:17,720 --> 01:02:20,560
Speaker 3: these references were just being coined at this moment in time.

1283
01:02:20,880 --> 01:02:23,120
Speaker 3: So for me, as a college dropout to be working

1284
01:02:23,120 --> 01:02:25,360
Speaker 3: with one of the most biggest companies in the world

1285
01:02:25,600 --> 01:02:28,840
Speaker 3: on a project that they're paying for on the Internet,

1286
01:02:28,880 --> 01:02:33,800
Speaker 3: that sounded impossible in my head at first, And a

1287
01:02:34,080 --> 01:02:35,880
Speaker 3: switch flipped in my head where I said, this is

1288
01:02:35,920 --> 01:02:38,120
Speaker 3: going to be the future of how brands communicate their

1289
01:02:38,120 --> 01:02:41,080
Speaker 3: products with the world. So that's what I focused on

1290
01:02:41,120 --> 01:02:44,160
Speaker 3: and I bet on. So when we started our production company,

1291
01:02:44,320 --> 01:02:47,400
Speaker 3: we were seeking out more opportunities. I would go out

1292
01:02:47,680 --> 01:02:50,040
Speaker 3: and my girlfriend's a fashion creator, so we would go

1293
01:02:50,080 --> 01:02:53,919
Speaker 3: to urban outfitters Zara, buy clothes, shoot them and return them,

1294
01:02:54,400 --> 01:02:56,000
Speaker 3: and then what we would do is we would create

1295
01:02:56,000 --> 01:02:58,600
Speaker 3: these look books and we would go to different places

1296
01:02:58,680 --> 01:03:01,640
Speaker 3: like Magic Trade Show or agenda, and we would hand

1297
01:03:01,640 --> 01:03:03,720
Speaker 3: these look books out to brands to try and get

1298
01:03:03,760 --> 01:03:07,200
Speaker 3: their attention cold DMS, cold emails. I'm signing twenty five

1299
01:03:07,240 --> 01:03:10,160
Speaker 3: to fifty emails a day just saying like hey. As

1300
01:03:10,160 --> 01:03:12,560
Speaker 3: I kept building a catalog of brands we were working with,

1301
01:03:12,880 --> 01:03:14,360
Speaker 3: I would say, hey, these are the brands that we

1302
01:03:14,480 --> 01:03:16,640
Speaker 3: work with. Here's what we would love to create for you.

1303
01:03:16,720 --> 01:03:20,920
Speaker 3: And at the time, brands didn't have established Instagram, YouTube channels,

1304
01:03:21,160 --> 01:03:23,720
Speaker 3: they weren't even thinking about creating digital content, so it

1305
01:03:23,760 --> 01:03:27,960
Speaker 3: was very difficult early on, and like within that ten

1306
01:03:28,040 --> 01:03:30,160
Speaker 3: year span, it wasn't until the end where I got

1307
01:03:30,200 --> 01:03:32,720
Speaker 3: to work with Jordan because of my girlfriend, so they

1308
01:03:32,760 --> 01:03:34,560
Speaker 3: reached out to her. They wanted her to become an

1309
01:03:34,560 --> 01:03:38,120
Speaker 3: ambassador for Jordan and we shot all of twenty twenty two.

1310
01:03:38,160 --> 01:03:40,120
Speaker 3: We did a lot of TikTok content for them and

1311
01:03:40,200 --> 01:03:43,640
Speaker 3: Instagram content as well, and then brands like Coca Cola,

1312
01:03:43,880 --> 01:03:46,680
Speaker 3: which is crazy that in six months of me being

1313
01:03:46,720 --> 01:03:48,600
Speaker 3: a content creator, I got to work with them as

1314
01:03:48,600 --> 01:03:51,200
Speaker 3: well on a campaign and this was they were doing

1315
01:03:51,240 --> 01:03:54,720
Speaker 3: some augmented reality vending machine thing, but a lot of

1316
01:03:55,040 --> 01:03:57,400
Speaker 3: me reaching out to those brands came from cold dms

1317
01:03:57,400 --> 01:03:58,200
Speaker 3: and cold emails.

1318
01:03:58,520 --> 01:03:59,920
Speaker 5: Do you think the brands get it?

1319
01:04:00,160 --> 01:04:03,360
Speaker 7: Because we'll phone a lot with brands and try to

1320
01:04:03,360 --> 01:04:06,240
Speaker 7: explain to them the space obviously in the podcast in Space,

1321
01:04:06,280 --> 01:04:08,880
Speaker 7: which is relatively new, but even from the YouTube standpoint

1322
01:04:08,960 --> 01:04:12,600
Speaker 7: of the importance of that, it's like, I'm not sure

1323
01:04:12,600 --> 01:04:15,200
Speaker 7: they understand completely the value of it yet, do you

1324
01:04:15,680 --> 01:04:16,360
Speaker 7: do you see.

1325
01:04:16,160 --> 01:04:16,960
Speaker 5: That as well?

1326
01:04:17,160 --> 01:04:19,720
Speaker 3: Certain brands get it. If you look at the fitness space,

1327
01:04:19,760 --> 01:04:22,120
Speaker 3: you look at who's disrupted it in the last five years,

1328
01:04:22,200 --> 01:04:26,840
Speaker 3: Jim Shark Fabletics. They're taking market share from other companies

1329
01:04:26,880 --> 01:04:29,640
Speaker 3: who have been here for twenty plus years, and they're

1330
01:04:29,680 --> 01:04:33,040
Speaker 3: doing it because they're activating influencers and content creators. If

1331
01:04:33,080 --> 01:04:35,680
Speaker 3: you look at the fashion industry, you look at Forever,

1332
01:04:35,760 --> 01:04:38,320
Speaker 3: twenty one, May Season, so many other brands, But now

1333
01:04:38,360 --> 01:04:41,280
Speaker 3: you see brands like Pretty Little Thing, Fashion, Nova, She

1334
01:04:41,480 --> 01:04:45,200
Speaker 3: and they're focusing on digital creators and that's like their

1335
01:04:45,320 --> 01:04:48,400
Speaker 3: main marketing driver because they know more people want to

1336
01:04:48,400 --> 01:04:51,560
Speaker 3: shop online. So you are seeing this digital shift. But

1337
01:04:51,600 --> 01:04:53,160
Speaker 3: there are a lot of old heads that work for

1338
01:04:53,200 --> 01:04:55,400
Speaker 3: companies that just don't get it, but they have the

1339
01:04:55,480 --> 01:04:58,000
Speaker 3: marketing budgets to be able to. But the thing that's

1340
01:04:58,040 --> 01:05:00,640
Speaker 3: really messing it up that a lot of don't talk

1341
01:05:00,640 --> 01:05:03,400
Speaker 3: about is you're not talking directly to the brand. Most

1342
01:05:03,400 --> 01:05:06,120
Speaker 3: of the time. You're going through some middle agency, and

1343
01:05:06,240 --> 01:05:09,920
Speaker 3: brands hire out different talent agencies and different brand and

1344
01:05:10,200 --> 01:05:13,360
Speaker 3: at agencies, so they could be messing that relationship up

1345
01:05:13,360 --> 01:05:16,000
Speaker 3: with you for that brand. So what I would recommend

1346
01:05:16,000 --> 01:05:19,280
Speaker 3: creators to do is get on LinkedIn, pay that seventy

1347
01:05:19,320 --> 01:05:22,760
Speaker 3: dollars a month, and what you do is start connecting

1348
01:05:22,760 --> 01:05:25,280
Speaker 3: with all these different marketers who work at agencies, Start

1349
01:05:25,320 --> 01:05:29,040
Speaker 3: planning that seat, start connecting with people who run the

1350
01:05:29,080 --> 01:05:33,600
Speaker 3: social media or marketing at Coca Cola, at Meta, or

1351
01:05:33,600 --> 01:05:36,120
Speaker 3: whatever it may be that you want to target. Reach

1352
01:05:36,160 --> 01:05:38,120
Speaker 3: out to them and provide some type of value. Don't

1353
01:05:38,160 --> 01:05:39,800
Speaker 3: go in there and just say, hey, my name is

1354
01:05:39,840 --> 01:05:41,520
Speaker 3: such and such, I love your product and I really

1355
01:05:41,520 --> 01:05:43,920
Speaker 3: want to work with you. That's not enough value because

1356
01:05:44,000 --> 01:05:47,200
Speaker 3: everybody is saying that same exact phrase. Go in there

1357
01:05:47,240 --> 01:05:50,600
Speaker 3: and try to make genuine relationships with people. We're looking

1358
01:05:50,600 --> 01:05:53,960
Speaker 3: at the meta versus this big thing. We're looking at

1359
01:05:54,000 --> 01:05:56,640
Speaker 3: Web three. That's going to change everything We're used to

1360
01:05:56,760 --> 01:05:59,600
Speaker 3: going to mixers and conferences and shaking hands and talking

1361
01:05:59,600 --> 01:06:05,000
Speaker 3: to people LinkedIn? Is that that that Web three conference?

1362
01:06:05,360 --> 01:06:07,960
Speaker 3: You just people have to make that adjustment. And also

1363
01:06:08,120 --> 01:06:10,320
Speaker 3: you have to paint pictures for people, right. They have

1364
01:06:10,360 --> 01:06:12,320
Speaker 3: to see the value proposition of what you want to

1365
01:06:12,360 --> 01:06:14,480
Speaker 3: do for them, like, Hey, here's the video created for

1366
01:06:14,560 --> 01:06:17,000
Speaker 3: Meta or a series I did for them. I'd love

1367
01:06:17,040 --> 01:06:19,240
Speaker 3: to do the same thing for you. Here's the metrics

1368
01:06:19,240 --> 01:06:21,960
Speaker 3: to God. Now you're answering what is it? How can

1369
01:06:21,960 --> 01:06:24,160
Speaker 3: it work? Are you sure? And can you make your work?

1370
01:06:24,200 --> 01:06:25,040
Speaker 3: That's the whack method.

1371
01:06:25,080 --> 01:06:28,560
Speaker 6: I learned the whack method Licensing your content?

1372
01:06:29,240 --> 01:06:29,960
Speaker 5: What's the deal with that?

1373
01:06:31,160 --> 01:06:35,080
Speaker 3: Licensing your content is interesting because a lot of agencies

1374
01:06:35,120 --> 01:06:36,960
Speaker 3: will try to hit you with the I want to

1375
01:06:37,000 --> 01:06:41,040
Speaker 3: own your content exclusively. So you're seeing these clip agencies

1376
01:06:41,120 --> 01:06:43,120
Speaker 3: like UNI lad is one of them. They didn't hear

1377
01:06:43,120 --> 01:06:44,600
Speaker 3: me with an exclipive agencies?

1378
01:06:44,840 --> 01:06:45,240
Speaker 5: What's that?

1379
01:06:45,600 --> 01:06:48,439
Speaker 3: So there's two different meanings of clip agencies. People talk

1380
01:06:48,440 --> 01:06:51,520
Speaker 3: about clip agencies and they'll go like, hey, Rashad Troy,

1381
01:06:51,520 --> 01:06:54,120
Speaker 3: I'd love to take all of your one hour podcast

1382
01:06:54,160 --> 01:06:56,760
Speaker 3: and I'd love to make sixty second clips for you.

1383
01:06:56,840 --> 01:06:59,960
Speaker 3: That's one version of it. The other version of clip agents.

1384
01:07:00,240 --> 01:07:03,560
Speaker 3: And how I really learned about syndication too was there

1385
01:07:03,560 --> 01:07:06,720
Speaker 3: are people like break dot com world Star who will

1386
01:07:06,800 --> 01:07:09,120
Speaker 3: hit you up and they'll either pay or ask for

1387
01:07:09,160 --> 01:07:11,480
Speaker 3: your content for free. They'll see something go viral like

1388
01:07:11,840 --> 01:07:14,959
Speaker 3: the Charlie bit my finger you guys know that viral

1389
01:07:15,040 --> 01:07:17,840
Speaker 3: video on YouTube right, or any viral piece of content

1390
01:07:17,960 --> 01:07:21,640
Speaker 3: like people fighting in a McDonald's or somebody like fail Army.

1391
01:07:21,840 --> 01:07:24,080
Speaker 3: They'll hit you up and they'll go, hey, hey, such

1392
01:07:24,120 --> 01:07:27,800
Speaker 3: and such, we'd love to use your content. Here's our

1393
01:07:28,360 --> 01:07:30,440
Speaker 3: agreement that we want you to sign. You'll miss the

1394
01:07:30,440 --> 01:07:33,320
Speaker 3: big keyword of exclusive in there, so now they own

1395
01:07:33,400 --> 01:07:36,680
Speaker 3: your content. And what's so crazy is is similar to

1396
01:07:36,800 --> 01:07:39,560
Speaker 3: record labels. Whenever you use a song and you don't

1397
01:07:39,600 --> 01:07:44,200
Speaker 3: like get attributed to let's just say Drake or something,

1398
01:07:44,360 --> 01:07:46,600
Speaker 3: they'll take your post down. They'll remove the song off

1399
01:07:46,640 --> 01:07:49,200
Speaker 3: of it, especially on YouTube, like immediately before you even

1400
01:07:49,240 --> 01:07:53,360
Speaker 3: press publish. So the same thing is happening now with videos.

1401
01:07:53,440 --> 01:07:57,680
Speaker 3: They have algorithms in place that can identify if you're

1402
01:07:57,760 --> 01:08:00,760
Speaker 3: using their content. So we talked about niche pages. People

1403
01:08:00,800 --> 01:08:02,919
Speaker 3: will often take a video, they'll see that it's going

1404
01:08:03,000 --> 01:08:06,720
Speaker 3: viral and repost it, giving zero credit to the original owner.

1405
01:08:07,280 --> 01:08:10,280
Speaker 3: And that can actually get your page taken down because

1406
01:08:10,280 --> 01:08:13,760
Speaker 3: you're now infringing on somebody's copyright. So that same viral

1407
01:08:13,760 --> 01:08:17,200
Speaker 3: clip that Fell Army picked up, they own the rights

1408
01:08:17,200 --> 01:08:19,840
Speaker 3: to that. Now they're posting it on their Facebook, they're

1409
01:08:19,840 --> 01:08:22,840
Speaker 3: putting in their Facebook compilations, and they're making money off

1410
01:08:22,880 --> 01:08:24,840
Speaker 3: of that because Facebook's paying them for the millions of

1411
01:08:24,880 --> 01:08:27,240
Speaker 3: views that they're getting. And maybe they paid you five

1412
01:08:27,320 --> 01:08:29,400
Speaker 3: hundred bucks for it, maybe they got it for free.

1413
01:08:29,680 --> 01:08:31,800
Speaker 3: But the moment that I decide to post it, fell

1414
01:08:31,920 --> 01:08:34,120
Speaker 3: Army will hit me with a you're infringing on a

1415
01:08:34,200 --> 01:08:36,000
Speaker 3: copyright and will take that video off.

1416
01:08:36,280 --> 01:08:38,400
Speaker 6: Is there a certain amount because I see people posting

1417
01:08:38,800 --> 01:08:44,400
Speaker 6: all the clips from people's YouTube videos. That's pretty common, right, yep?

1418
01:08:45,680 --> 01:08:47,800
Speaker 6: Is there like a certain amount where you can post

1419
01:08:47,800 --> 01:08:50,839
Speaker 6: like five seconds or anything, like you're not really supposed

1420
01:08:50,880 --> 01:08:54,280
Speaker 6: to post any part of an interview. Like let's say

1421
01:08:54,320 --> 01:08:56,960
Speaker 6: Norriega does an interview with Kanye West and it goes

1422
01:08:57,040 --> 01:08:58,840
Speaker 6: viral and then he takes it down, but that interview

1423
01:08:58,920 --> 01:09:02,800
Speaker 6: is still on from different people. They might you know,

1424
01:09:02,840 --> 01:09:05,120
Speaker 6: play thirty seconds of it and then give a commentary.

1425
01:09:05,200 --> 01:09:07,479
Speaker 6: That's very popular as well, like those commentary pages. They

1426
01:09:07,640 --> 01:09:11,360
Speaker 6: played part of this interview and then they'll talk about it.

1427
01:09:11,800 --> 01:09:14,880
Speaker 6: So what is that. Are you allowed to do that

1428
01:09:15,000 --> 01:09:15,839
Speaker 6: or you're not allowed.

1429
01:09:15,640 --> 01:09:16,000
Speaker 5: To do that?

1430
01:09:16,400 --> 01:09:18,759
Speaker 3: The legal term of that is fair use. You're allowed

1431
01:09:18,760 --> 01:09:22,320
Speaker 3: to talk about a video and that's about it. So

1432
01:09:22,400 --> 01:09:24,320
Speaker 3: like a reporter, they might say, like, hey, this video

1433
01:09:24,400 --> 01:09:26,640
Speaker 3: came from such and such and they're reporting on what

1434
01:09:26,840 --> 01:09:29,679
Speaker 3: happened within that video. That's within the rights of fair

1435
01:09:29,800 --> 01:09:32,360
Speaker 3: use commentary. Yes, is there a time standard on it?

1436
01:09:35,000 --> 01:09:38,920
Speaker 3: There is, and there isn't. Like that's a gray area,

1437
01:09:39,200 --> 01:09:39,760
Speaker 3: I feel like.

1438
01:09:39,840 --> 01:09:42,120
Speaker 6: And so what's not fair use is just playing video.

1439
01:09:43,439 --> 01:09:45,680
Speaker 6: There's no commentary, there's nothing. It's just like I'm just

1440
01:09:45,680 --> 01:09:48,639
Speaker 6: taking your video repurposing it on my page.

1441
01:09:48,760 --> 01:09:51,080
Speaker 3: Yes, and it depends right, because like it could be

1442
01:09:51,320 --> 01:09:53,240
Speaker 3: a two second clip and you think, oh, no, one's

1443
01:09:53,240 --> 01:09:55,320
Speaker 3: gonna flag me for that. But if it's a Disney

1444
01:09:55,320 --> 01:09:58,000
Speaker 3: best believe they're coming for you because they don't like

1445
01:09:58,040 --> 01:09:59,960
Speaker 3: anybody using their clips. So when I see people make

1446
01:10:00,240 --> 01:10:03,559
Speaker 3: YouTube edits and they'll take clips from like Bernie Mack

1447
01:10:03,720 --> 01:10:06,200
Speaker 3: or like just stuff, from like Django or something, and

1448
01:10:06,200 --> 01:10:08,919
Speaker 3: they'll add it as a meme as an edit. Technically,

1449
01:10:08,960 --> 01:10:11,679
Speaker 3: a company could reach out Universal and Sony could be like, hey,

1450
01:10:12,200 --> 01:10:14,800
Speaker 3: we're gonna remove all of your ads from it and

1451
01:10:14,840 --> 01:10:16,440
Speaker 3: now collect all of your adsmark.

1452
01:10:16,560 --> 01:10:18,720
Speaker 6: But I happened sometimes like we post a video or

1453
01:10:18,800 --> 01:10:21,160
Speaker 6: the music is very that's very prevalent, like you have,

1454
01:10:21,240 --> 01:10:23,160
Speaker 6: like even if it's a background music, and it's like

1455
01:10:23,479 --> 01:10:26,160
Speaker 6: they'll keep the video up, but you can't get paid

1456
01:10:26,200 --> 01:10:29,480
Speaker 6: on it. Sony Music Group has rights to the monetization

1457
01:10:29,520 --> 01:10:30,040
Speaker 6: of the videos.

1458
01:10:30,080 --> 01:10:32,200
Speaker 3: Cold about that. There was this makeup artist. She was

1459
01:10:32,240 --> 01:10:34,880
Speaker 3: like the first ever makeup YouTuber influence. Her name is

1460
01:10:34,880 --> 01:10:38,479
Speaker 3: Michelle Foum, and she was reposting some DM music. The

1461
01:10:38,600 --> 01:10:41,960
Speaker 3: artist himself had given her like full permission to use

1462
01:10:42,000 --> 01:10:44,400
Speaker 3: it and whatnot. But I believe it was Universal or

1463
01:10:44,479 --> 01:10:47,479
Speaker 3: Sony and they said, hey, we're demonetizing it. We don't

1464
01:10:47,520 --> 01:10:49,840
Speaker 3: care if this guy gave you permission. They took her

1465
01:10:49,880 --> 01:10:51,080
Speaker 3: to court. It was really big deal. She had to

1466
01:10:51,120 --> 01:10:52,360
Speaker 3: pay millions of dollars.

1467
01:10:52,160 --> 01:10:54,040
Speaker 5: Because he's the artist was signed to them.

1468
01:10:54,120 --> 01:10:55,640
Speaker 3: Yeah, and she was a really big deal, Like she

1469
01:10:55,760 --> 01:10:59,080
Speaker 3: was getting multi million views on all of her videos.

1470
01:10:59,200 --> 01:11:02,519
Speaker 7: Niics, what about and this is one of those fine

1471
01:11:02,560 --> 01:11:06,519
Speaker 7: lines selling digital products and physical products, because I feel

1472
01:11:06,520 --> 01:11:09,800
Speaker 7: like we see it all the time and sometimes it

1473
01:11:09,800 --> 01:11:11,920
Speaker 7: feels overbearing, which would lead to me like, all right,

1474
01:11:12,040 --> 01:11:14,000
Speaker 7: I'm blocking this. I don't want to see this. But

1475
01:11:14,040 --> 01:11:16,720
Speaker 7: you do want to gauge new audiences, you want to

1476
01:11:16,760 --> 01:11:19,600
Speaker 7: gauge new customers. So what are the boundaries with the

1477
01:11:19,640 --> 01:11:19,960
Speaker 7: tips for.

1478
01:11:20,000 --> 01:11:24,040
Speaker 3: That for for people soliciting their products or what was Yeah,

1479
01:11:24,120 --> 01:11:28,160
Speaker 3: so isn't it like what what rules do you social

1480
01:11:28,200 --> 01:11:29,960
Speaker 3: media have in play or like.

1481
01:11:30,920 --> 01:11:32,880
Speaker 7: Best best practices for doing it.

1482
01:11:32,800 --> 01:11:35,280
Speaker 6: So it doesn't feel like it's carellawing your product on

1483
01:11:35,320 --> 01:11:38,040
Speaker 6: your page, so it's like monitized that way.

1484
01:11:38,160 --> 01:11:39,040
Speaker 5: Yeah, got it.

1485
01:11:39,800 --> 01:11:41,519
Speaker 3: Don't look at it as I want to sell it

1486
01:11:41,720 --> 01:11:44,240
Speaker 3: directly to my audience. A lot of people do do that.

1487
01:11:44,320 --> 01:11:46,280
Speaker 3: They make a shit ton of money, right, they got

1488
01:11:46,320 --> 01:11:48,400
Speaker 3: a big bag off of that. But what's the long

1489
01:11:48,439 --> 01:11:50,160
Speaker 3: play for that? People are just going to look at

1490
01:11:50,200 --> 01:11:52,400
Speaker 3: you as this guy who's constantly trying to sell me

1491
01:11:52,439 --> 01:11:56,080
Speaker 3: on something. So somebody who like got into my head

1492
01:11:56,080 --> 01:11:57,880
Speaker 3: and like really mentored me was Gary V. When I

1493
01:11:57,920 --> 01:11:59,680
Speaker 3: looked at his way of like looking at like the

1494
01:11:59,760 --> 01:12:02,360
Speaker 3: long play of everything, not trying to sell people constantly

1495
01:12:02,400 --> 01:12:04,680
Speaker 3: on a course or an ebook, Like you could put

1496
01:12:04,680 --> 01:12:06,720
Speaker 3: the book out and know because I put out all

1497
01:12:06,760 --> 01:12:09,479
Speaker 3: these hundreds of free like value, they're going to come

1498
01:12:09,520 --> 01:12:12,439
Speaker 3: and they're going to buy the product. But it's a

1499
01:12:12,479 --> 01:12:15,080
Speaker 3: great area because if you're a personal brand and you

1500
01:12:15,120 --> 01:12:17,800
Speaker 3: start a clothing line underneath your personal name, Like if

1501
01:12:17,800 --> 01:12:20,200
Speaker 3: I said I'm gonna start selling Dante Catlet t shirts,

1502
01:12:20,520 --> 01:12:22,920
Speaker 3: people aren't going to really buy that every time I drop.

1503
01:12:23,000 --> 01:12:26,120
Speaker 3: But if I started a brand underneath Dante Catlet, a

1504
01:12:26,160 --> 01:12:29,200
Speaker 3: totally different brand, and now I'm just wearing it organically,

1505
01:12:29,640 --> 01:12:31,639
Speaker 3: then they might want to mess with that brand when

1506
01:12:31,640 --> 01:12:34,519
Speaker 3: I'm putting stuff out. But think about the value that

1507
01:12:34,640 --> 01:12:38,080
Speaker 3: your your customers are getting out of it the long term.

1508
01:12:38,120 --> 01:12:40,120
Speaker 3: Where because now we're looking at things and we're like,

1509
01:12:40,160 --> 01:12:43,439
Speaker 3: we're over consumers of a lot of goods, fashion goods

1510
01:12:43,479 --> 01:12:46,639
Speaker 3: and whatnot. So maybe now with the introduction of web three,

1511
01:12:47,000 --> 01:12:49,360
Speaker 3: we can now have something set up with an NFT

1512
01:12:49,600 --> 01:12:50,679
Speaker 3: and you get the T shirt.

1513
01:12:51,840 --> 01:12:54,400
Speaker 5: Use cases with the art and not saying too.

1514
01:12:54,400 --> 01:12:57,479
Speaker 3: Much, the art of not saying too much. So that

1515
01:12:57,600 --> 01:12:59,360
Speaker 3: was back to what I said about the whack method.

1516
01:13:00,120 --> 01:13:02,760
Speaker 3: I forget the gentleman's name. But I was doing a

1517
01:13:02,760 --> 01:13:04,519
Speaker 3: sales meeting and I was on the phone with this

1518
01:13:04,640 --> 01:13:06,400
Speaker 3: lady for like an hour long. I was trying to

1519
01:13:06,400 --> 01:13:09,439
Speaker 3: get Hurt to be the sponsor for a new series.

1520
01:13:09,800 --> 01:13:12,240
Speaker 3: And she told me, you know what, Dante, you're a

1521
01:13:12,360 --> 01:13:15,080
Speaker 3: very amazing person. You're very bright, and I get what

1522
01:13:15,120 --> 01:13:17,559
Speaker 3: you're saying. But if I take this to my manager

1523
01:13:17,600 --> 01:13:20,360
Speaker 3: and try to present this, he's not going to understand it.

1524
01:13:20,640 --> 01:13:23,240
Speaker 3: I need you to simplify it. So I looked at it,

1525
01:13:23,280 --> 01:13:24,720
Speaker 3: and I said I could have just sat there and

1526
01:13:24,720 --> 01:13:27,599
Speaker 3: beat myself up the entire day and been like, I'm

1527
01:13:27,640 --> 01:13:29,800
Speaker 3: never going to be good at sales, Like I'll never

1528
01:13:29,960 --> 01:13:33,080
Speaker 3: understand this. And then my girlfriend put on a podcast

1529
01:13:33,080 --> 01:13:35,400
Speaker 3: and it was him talking about the Whack method. He's

1530
01:13:35,439 --> 01:13:40,160
Speaker 3: a very successful Hollywood producer who is liked again.

1531
01:13:40,320 --> 01:13:41,040
Speaker 6: So what is it?

1532
01:13:41,840 --> 01:13:44,360
Speaker 3: How can it work? Are you sure it can work?

1533
01:13:44,400 --> 01:13:46,840
Speaker 3: And can you make it work? So you go in

1534
01:13:46,880 --> 01:13:49,120
Speaker 3: there and you give like one or two sentences. He said,

1535
01:13:49,320 --> 01:13:50,639
Speaker 3: what you want to do is you write. You get

1536
01:13:50,640 --> 01:13:53,240
Speaker 3: posted notes because they're not that big. Write down what

1537
01:13:53,280 --> 01:13:56,120
Speaker 3: it is, how how you can make your work? Are

1538
01:13:56,120 --> 01:13:57,479
Speaker 3: you sure you can make it work? So do you

1539
01:13:57,520 --> 01:13:59,439
Speaker 3: have a track record of being able to do that

1540
01:13:59,680 --> 01:14:03,479
Speaker 3: and can you make it work? Because if you go

1541
01:14:03,520 --> 01:14:05,280
Speaker 3: in there and you're like, well, guess what, I have

1542
01:14:05,640 --> 01:14:09,439
Speaker 3: a TV show idea. It's kind of like Love Island

1543
01:14:09,600 --> 01:14:13,080
Speaker 3: meets Stranger Things, And now the producers sitting there like, bro, like,

1544
01:14:13,200 --> 01:14:15,920
Speaker 3: my head is seeing a million different things and before

1545
01:14:15,920 --> 01:14:17,960
Speaker 3: we can even get to the point of us saying yes.

1546
01:14:18,760 --> 01:14:21,439
Speaker 3: So when you simplify what you're saying to people, they

1547
01:14:21,520 --> 01:14:24,240
Speaker 3: understand it. And that's actually helped me a lot with

1548
01:14:24,400 --> 01:14:28,519
Speaker 3: teaching people things. When you read headlines, it's very short

1549
01:14:28,520 --> 01:14:32,080
Speaker 3: and simple. You guys know the company now this now

1550
01:14:32,520 --> 01:14:34,639
Speaker 3: it's like a news company on Facebook, and they used

1551
01:14:34,680 --> 01:14:36,000
Speaker 3: to do like the text headlines.

1552
01:14:36,000 --> 01:14:37,040
Speaker 5: Oh yeah yeah.

1553
01:14:37,880 --> 01:14:40,519
Speaker 3: So that is an art in itself being able to

1554
01:14:40,560 --> 01:14:43,639
Speaker 3: do that. Because their retention time of people watching those

1555
01:14:43,720 --> 01:14:47,040
Speaker 3: videos was almost one hundred percent, I feel like because

1556
01:14:47,080 --> 01:14:49,840
Speaker 3: they had it down to well, here's a problem, here's

1557
01:14:49,840 --> 01:14:53,320
Speaker 3: a solution, here's what happened, here's what happened next, and

1558
01:14:53,360 --> 01:14:55,000
Speaker 3: then like you're just like, oh wow, I learned a

1559
01:14:55,000 --> 01:14:56,519
Speaker 3: lot in that video was simple and now I want

1560
01:14:56,560 --> 01:14:58,840
Speaker 3: to share the video. So if you can learn to

1561
01:14:58,880 --> 01:15:01,160
Speaker 3: say that when you're teaching people, you ask me, like

1562
01:15:01,240 --> 01:15:04,960
Speaker 3: captions if you the art of editing is powerful too.

1563
01:15:04,960 --> 01:15:06,680
Speaker 3: You want to get rid of dead space. So I

1564
01:15:06,720 --> 01:15:08,720
Speaker 3: for having a full interview, you might not want to

1565
01:15:08,800 --> 01:15:11,840
Speaker 3: keep every single segment in there. Maybe you just want

1566
01:15:11,840 --> 01:15:13,960
Speaker 3: to chop it up right where they said this, and

1567
01:15:14,000 --> 01:15:16,880
Speaker 3: then they said this, So now people are consuming it

1568
01:15:16,880 --> 01:15:18,320
Speaker 3: and they're like, I got to go watch the rest

1569
01:15:18,320 --> 01:15:18,519
Speaker 3: of this.

1570
01:15:20,479 --> 01:15:22,040
Speaker 5: Sounds like the mathofit is.

1571
01:15:22,120 --> 01:15:27,120
Speaker 7: Yeah, So you walked in and I'm watching because a

1572
01:15:27,120 --> 01:15:28,800
Speaker 7: lot of times we do interviews, and especially when it's

1573
01:15:28,800 --> 01:15:31,880
Speaker 7: around somebody that's done content, they come in in as

1574
01:15:31,920 --> 01:15:34,800
Speaker 7: a team. You came in by yourself, You set up

1575
01:15:34,800 --> 01:15:38,559
Speaker 7: your camera, you're rolling at this point, who is the

1576
01:15:38,600 --> 01:15:42,120
Speaker 7: social media team for you? Or is it strictly solely

1577
01:15:42,160 --> 01:15:44,599
Speaker 7: you that's doing all those things that you listen.

1578
01:15:44,720 --> 01:15:46,920
Speaker 3: Right now, it's solely me. I have my girlfriend and

1579
01:15:46,920 --> 01:15:48,840
Speaker 3: we help each other out, like we'll be on behind

1580
01:15:48,840 --> 01:15:51,479
Speaker 3: the scenes and wear each other's directors. Whether there's times

1581
01:15:51,520 --> 01:15:54,000
Speaker 3: where I have nobody, then that's where you just have

1582
01:15:54,080 --> 01:15:57,080
Speaker 3: to set up the tripod and make sure everything's focused

1583
01:15:57,160 --> 01:15:59,519
Speaker 3: or the lighting's good, and you learn that as you go.

1584
01:16:00,240 --> 01:16:02,920
Speaker 3: Now I have a manager, and I didn't believe in

1585
01:16:02,960 --> 01:16:05,320
Speaker 3: having a manager at first, but now I have somebody

1586
01:16:05,320 --> 01:16:08,240
Speaker 3: who's handling my emails and all the legal stuff behind

1587
01:16:08,240 --> 01:16:11,200
Speaker 3: the scenes. But that was something where I had to

1588
01:16:11,200 --> 01:16:14,040
Speaker 3: look at. There was Vic Bln, he's a barber out

1589
01:16:14,040 --> 01:16:14,559
Speaker 3: of Atlanta.

1590
01:16:14,680 --> 01:16:17,680
Speaker 6: Yea, yeah, Spanish guy, right, yeah, yeah.

1591
01:16:17,720 --> 01:16:19,599
Speaker 3: He put out a video of metaphor. He said, would

1592
01:16:19,640 --> 01:16:21,240
Speaker 3: you rather have one hundred percent of a grape or

1593
01:16:21,280 --> 01:16:24,719
Speaker 3: fifty percent of a watermelon if you were hungry? I said, damn,

1594
01:16:25,400 --> 01:16:27,240
Speaker 3: everybody got to eat. So it's like, if I have

1595
01:16:27,280 --> 01:16:29,599
Speaker 3: fifty percent of a watermelon, that's more than one hundred

1596
01:16:29,640 --> 01:16:31,800
Speaker 3: percent of a grape. So I kind of flipped the

1597
01:16:31,800 --> 01:16:33,960
Speaker 3: switch in my head where I had to think about

1598
01:16:34,000 --> 01:16:36,800
Speaker 3: a manager and how they could be beneficial to my

1599
01:16:36,920 --> 01:16:38,639
Speaker 3: brand and what I want to do. Because I got

1600
01:16:38,640 --> 01:16:41,640
Speaker 3: to the point where I was overwhelmed with emails and

1601
01:16:41,680 --> 01:16:44,040
Speaker 3: responding and I felt like I had whole days of

1602
01:16:44,080 --> 01:16:49,000
Speaker 3: me just building out media kits, reading through legal and

1603
01:16:49,280 --> 01:16:51,880
Speaker 3: responding to emails, and it was hindering me from moving

1604
01:16:51,920 --> 01:16:54,519
Speaker 3: forward onto other projects. So I got to that point

1605
01:16:54,560 --> 01:16:56,400
Speaker 3: where I was like, I do need to bring somebody

1606
01:16:56,479 --> 01:16:58,040
Speaker 3: else on the team. I would love to get to

1607
01:16:58,040 --> 01:17:00,360
Speaker 3: the point where I can have an editor, because I

1608
01:17:00,360 --> 01:17:02,519
Speaker 3: feel like that's another place where I'm spending a ton

1609
01:17:02,560 --> 01:17:06,920
Speaker 3: of time. Delegating is something that is very crucial for

1610
01:17:07,000 --> 01:17:09,960
Speaker 3: creators and entrepreneurs to learn, and you really do have

1611
01:17:10,000 --> 01:17:12,400
Speaker 3: to learn to trust people, and unfortunately you will fail

1612
01:17:12,720 --> 01:17:14,479
Speaker 3: in doing so, but you'll learn a lot.

1613
01:17:15,120 --> 01:17:19,200
Speaker 6: That's a fact. So what's next for you? What's on

1614
01:17:19,200 --> 01:17:19,880
Speaker 6: the horizon?

1615
01:17:20,360 --> 01:17:23,160
Speaker 3: What do you have planning twenty twenty three. I definitely

1616
01:17:23,160 --> 01:17:26,160
Speaker 3: want to do more speaking engagements, love to host some workshops,

1617
01:17:26,320 --> 01:17:28,960
Speaker 3: educational workshops. A lot of people have been asking me, Hey,

1618
01:17:29,040 --> 01:17:31,679
Speaker 3: I want to learn from you in person, like whether

1619
01:17:31,720 --> 01:17:34,919
Speaker 3: it's social media or you teach us an entire sequence

1620
01:17:34,960 --> 01:17:37,880
Speaker 3: of editing. So with those brands that I am partnered with,

1621
01:17:37,960 --> 01:17:40,200
Speaker 3: I do want to be able to have them put

1622
01:17:40,200 --> 01:17:42,040
Speaker 3: together for the venue and all of that, so I

1623
01:17:42,080 --> 01:17:46,080
Speaker 3: don't have any expenses to deal with continually putting out

1624
01:17:46,160 --> 01:17:48,960
Speaker 3: content and just growing and see what the rest of

1625
01:17:48,960 --> 01:17:50,960
Speaker 3: the year has in store for me. Sky's the limit.

1626
01:17:51,320 --> 01:17:52,680
Speaker 5: It's good is the.

1627
01:17:52,640 --> 01:17:55,160
Speaker 3: Second month of the year and I'm here at EYL.

1628
01:17:55,280 --> 01:17:58,000
Speaker 3: So for anybody who has that on their vision board

1629
01:17:58,080 --> 01:17:59,599
Speaker 3: or they're manifesting that it can happen.

1630
01:18:00,040 --> 01:18:02,160
Speaker 7: We always say that learn a skill that way you'll

1631
01:18:02,160 --> 01:18:04,519
Speaker 7: always be able to do something when somebody else can't.

1632
01:18:04,600 --> 01:18:04,920
Speaker 5: That's right.

1633
01:18:04,960 --> 01:18:07,439
Speaker 7: You've got a skill, especially with the content creation, but

1634
01:18:07,520 --> 01:18:11,320
Speaker 7: even in the editing side that can go across multiple things.

1635
01:18:11,479 --> 01:18:13,360
Speaker 3: Yeah, something I had to learn was to hop out

1636
01:18:13,400 --> 01:18:15,400
Speaker 3: of the rat race because you get caught up with

1637
01:18:15,439 --> 01:18:17,400
Speaker 3: the day to days and you look back at all

1638
01:18:17,439 --> 01:18:19,080
Speaker 3: the time you spent. You said, what am I doing

1639
01:18:19,120 --> 01:18:21,240
Speaker 3: this for? I want to put on for my family.

1640
01:18:21,280 --> 01:18:23,280
Speaker 3: I want to spend more time with him. But did

1641
01:18:23,320 --> 01:18:25,400
Speaker 3: you spend time with them in those last ten years?

1642
01:18:25,560 --> 01:18:28,720
Speaker 3: How many like Christmases did you miss out on because

1643
01:18:28,720 --> 01:18:30,880
Speaker 3: you were upstairs editing a video or posting something on

1644
01:18:30,960 --> 01:18:33,160
Speaker 3: social because you had to get up. So now I'm

1645
01:18:33,200 --> 01:18:35,439
Speaker 3: more about just living in the moment. Because I had

1646
01:18:35,479 --> 01:18:37,639
Speaker 3: a vision of like, ah, being a billionaire would be cool.

1647
01:18:37,640 --> 01:18:39,679
Speaker 3: Then I looked at billionaires and I'm like, I don't

1648
01:18:39,720 --> 01:18:41,240
Speaker 3: know if I want all that. Then I was like,

1649
01:18:41,520 --> 01:18:43,800
Speaker 3: being a multimillionaire would be dope. It's like, you can

1650
01:18:43,840 --> 01:18:46,840
Speaker 3: definitely get there, but there's a lot of stress and

1651
01:18:46,880 --> 01:18:48,599
Speaker 3: a lot more that you use on your plate when

1652
01:18:48,640 --> 01:18:51,920
Speaker 3: you do get to that level, and you have time,

1653
01:18:52,040 --> 01:18:54,639
Speaker 3: you don't have enough time. And for anybody who wants

1654
01:18:54,680 --> 01:18:56,960
Speaker 3: to be an entrepreneur, creator, you have to find your purpose.

1655
01:18:57,000 --> 01:18:59,559
Speaker 3: And for me, it was like I did research about

1656
01:18:59,720 --> 01:19:02,320
Speaker 3: my great grandmothers. There was seven of them, one of

1657
01:19:02,360 --> 01:19:04,960
Speaker 3: which lived into one hundred and five. One passed away

1658
01:19:04,960 --> 01:19:06,920
Speaker 3: at ninety five. But you got to imagine they were

1659
01:19:06,920 --> 01:19:09,679
Speaker 3: born at the turn of the century, things that they've seen,

1660
01:19:09,800 --> 01:19:11,600
Speaker 3: and they were all artists. So I come from a

1661
01:19:11,640 --> 01:19:15,280
Speaker 3: family of artists, and what I learned from them was patients.

1662
01:19:15,320 --> 01:19:18,719
Speaker 3: They didn't get recognized and put into these prestigious places

1663
01:19:18,760 --> 01:19:23,280
Speaker 3: like the MoMA and what's the other the big Museum

1664
01:19:23,479 --> 01:19:27,720
Speaker 3: in New York, the Smithsonian until they were sixty five

1665
01:19:27,800 --> 01:19:30,479
Speaker 3: years old, but all of the activism that they had

1666
01:19:30,479 --> 01:19:32,679
Speaker 3: to do to get there. She worked with Thoroughgood Marshall.

1667
01:19:33,120 --> 01:19:35,760
Speaker 3: She was the first one of the first women to

1668
01:19:35,840 --> 01:19:39,120
Speaker 3: graduate from the University of Iowa with a master's in

1669
01:19:39,160 --> 01:19:43,040
Speaker 3: fine art. She went to Howard University and I started

1670
01:19:43,120 --> 01:19:45,120
Speaker 3: learning about all the things that she was doing. She

1671
01:19:45,280 --> 01:19:48,600
Speaker 3: worked with the Black Panthers. The US unfortunately did not

1672
01:19:48,600 --> 01:19:51,400
Speaker 3: grant her citizenship to stay no longer in the US.

1673
01:19:51,439 --> 01:19:54,040
Speaker 3: So she had to move to Mexico where she taught

1674
01:19:54,080 --> 01:19:57,160
Speaker 3: women and the biggest thing was, like people often say, oh, well,

1675
01:19:57,280 --> 01:19:59,680
Speaker 3: why do you support museums, Like there's not a lot

1676
01:19:59,680 --> 01:20:02,360
Speaker 3: of black art in there or whatever. It doesn't represent us.

1677
01:20:02,400 --> 01:20:05,600
Speaker 3: But they broke down those barriers for African Americans and

1678
01:20:05,680 --> 01:20:08,800
Speaker 3: women to get into these prestigious places.

1679
01:20:09,160 --> 01:20:09,799
Speaker 5: That's powerful.

1680
01:20:10,200 --> 01:20:11,080
Speaker 3: So that's the purpose.

1681
01:20:11,160 --> 01:20:14,519
Speaker 6: A lot of great insight, a lot of gyms dropped

1682
01:20:14,520 --> 01:20:18,120
Speaker 6: on a variety of different topics. Appreciate you for coming.

1683
01:20:19,040 --> 01:20:22,759
Speaker 6: How can they follow you on social media and TikTok,

1684
01:20:22,800 --> 01:20:23,800
Speaker 6: Instagram all that stuff.

1685
01:20:23,800 --> 01:20:26,280
Speaker 3: You guys can find me everywhere at Dante catlet on

1686
01:20:26,320 --> 01:20:27,720
Speaker 3: all social media platforms.

1687
01:20:28,520 --> 01:20:32,320
Speaker 7: There you have it, ladies and gentlemen. Troy, Yeah, shout

1688
01:20:32,479 --> 01:20:34,839
Speaker 7: everybody on pictureon dot com. Shout to all our earners

1689
01:20:35,320 --> 01:20:37,599
Speaker 7: or Earned Leisure University the number one place for everything

1690
01:20:37,600 --> 01:20:38,880
Speaker 7: in the world of business man.

1691
01:20:38,920 --> 01:20:39,840
Speaker 5: Shout to all the earners.

1692
01:20:39,880 --> 01:20:45,160
Speaker 7: Their education has been premium and the level of connection

1693
01:20:45,240 --> 01:20:46,920
Speaker 7: that we be able to have as a group has

1694
01:20:46,960 --> 01:20:49,639
Speaker 7: been amazing. So shout all shout everybody supporting the merch

1695
01:20:50,320 --> 01:20:53,599
Speaker 7: Shoty got some exclusive mersh on so one of one

1696
01:20:53,640 --> 01:20:56,320
Speaker 7: piece we like to call that one of none, one

1697
01:20:56,320 --> 01:20:58,360
Speaker 7: of none. So shout everybody supporting the merchano out top

1698
01:20:58,400 --> 01:21:00,920
Speaker 7: boy might be boys making sure we look good and

1699
01:21:01,160 --> 01:21:02,560
Speaker 7: shout out to you Dante. A lot of stuff with

1700
01:21:02,760 --> 01:21:04,760
Speaker 7: shared today that I'm sure to be beneficial for the people.

1701
01:21:04,840 --> 01:21:07,759
Speaker 3: Appreciate you guys having me. You're listening to under Leisure

1702
01:21:07,800 --> 01:21:08,759
Speaker 3: with Troy and Rashad.

1703
01:21:11,960 --> 01:21:13,599
Speaker 6: That's it, That's how we gonna end it.

1704
01:21:17,800 --> 01:21:23,040
Speaker 4: My graduates from my school being force back drop bag drop,

1705
01:21:23,680 --> 01:21:25,320
Speaker 4: Mike drop back drop.

1706
01:21:36,520 --> 01:21:40,200
Speaker 1: An illegal alien from Guatemala charged with raping a child

1707
01:21:40,200 --> 01:21:44,000
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

1708
01:21:44,240 --> 01:21:48,400
Speaker 1: accused of murdering a Texas man of Venezuelan charged with

1709
01:21:48,439 --> 01:21:52,360
Speaker 1: filming and selling child pornography in Michigan. These are just

1710
01:21:52,439 --> 01:21:56,200
Speaker 1: some of the heinous migrant criminals caught because of President

1711
01:21:56,240 --> 01:21:59,719
Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the United States

1712
01:21:59,800 --> 01:22:04,639
Speaker 1: Actary of Homeland Security. Under President Trump, attempted illegal border

1713
01:22:04,680 --> 01:22:08,240
Speaker 1: crossings are at the lowest levels ever recorded, and over

1714
01:22:08,280 --> 01:22:11,519
Speaker 1: one hundred thousand illegal aliens have been arrested. If you

1715
01:22:11,560 --> 01:22:15,439
Speaker 1: are here illegally, your next you will be fine nearly

1716
01:22:15,520 --> 01:22:19,519
Speaker 1: one thousand dollars a day. Imprisoned and deported, you will

1717
01:22:19,560 --> 01:22:23,200
Speaker 1: never return. But if you register using our CBP home

1718
01:22:23,240 --> 01:22:26,639
Speaker 1: app and leave now, you could be allowed to return legally.

1719
01:22:27,000 --> 01:22:31,759
Speaker 1: Do what's right. Leave now. Under President Trump America's laws,

1720
01:22:31,920 --> 01:22:34,360
Speaker 1: border and families will be protected.

1721
01:22:34,439 --> 01:22:36,599
Speaker 2: Sponsored by the United States Department of Homeland Security,