Speaker 1: Welcome to Before Breakfast, a production of iHeartRadio. Good Morning.
Speaker 1: This is Laura, Welcome to the Before Breakfast podcast.
Speaker 2: Today's episode is going to be a slightly longer one
Speaker 2: part of the series where I interview fascinating people about
Speaker 2: how they take their days from great to awesome and
Speaker 2: any advice they have for the rest of us. So
Speaker 2: today I'm delighted to welcome Bill McAllan to Before Breakfast.
Speaker 2: Bill is the founder and CEO of Clarity Media Group.
Speaker 2: He has an Emmy Award winning journalist and the author
Speaker 2: of the book Speak Memorably. So Bill, welcome to the show.
Speaker 3: Thanks Laura, appreciate it and looking forward to this.
Speaker 2: Yeah, I'm really excited to have you on this. So
Speaker 2: why don't you tell our listeners a little bit about yourself?
Speaker 3: Twenty five years ago, I began Clarity Media Group on
Speaker 3: this belief, having been a journalist for many years, that
Speaker 3: when people sit down to do a Q and A
Speaker 3: with a professional, it's not a level playing and that
Speaker 3: the journalist has a game plan and they're well organized,
Speaker 3: but oftentimes people mistake success as just doing the best
Speaker 3: they can answering the questions. And so I brought a
Speaker 3: lot of the experience and insights that I have as
Speaker 3: a journalist, and I brought them to the world of
Speaker 3: communication coaching, and a big part of what I do
Speaker 3: now is helping people be memorable when they get up
Speaker 3: to speak, whether it's in front of a room, leading
Speaker 3: a meeting, whether you're delivering a keynote at a convention
Speaker 3: or an off site a town hall, and ask me
Speaker 3: anything any of those situations where you need to project
Speaker 3: executive presence, where you need to be memorable and authentic.
Speaker 3: I help people craft the content and I also help
Speaker 3: them with the execution.
Speaker 2: So that's an interesting juxtaposition there of you know, projecting
Speaker 2: executive presence and being authentic, which I think something is
Speaker 2: maybe more valued now than it in the past. I
Speaker 2: wonder how you see the intersection of those two things
Speaker 2: as you're giving people ideas.
Speaker 3: Definitely, being able to convey to an audience your deep
Speaker 3: conviction in your ideas and your point of view doesn't
Speaker 3: have to be something that sounds canned. It doesn't have
Speaker 3: to be something that feels like the person was trained.
Speaker 3: And one of the things we really work on is
Speaker 3: making sure that people display an enthusiasm for what they
Speaker 3: have to share to an audience. I'm sure people listening
Speaker 3: to us at some point have been told by people
Speaker 3: they report to at work. You know, you have to
Speaker 3: show a little more energy when you get up in
Speaker 3: front of a room, And people have really been puzzled
Speaker 3: as to what does that mean. Does that mean I
Speaker 3: need to talk louder, faster, flail my arms? What does
Speaker 3: that mean? And over many years of doing this kind
Speaker 3: of work, it's become clear to me that our definition
Speaker 3: of energy at Clarity Media Group is your palpable enthusiasm
Speaker 3: for the value of the information you're sharing with the audience.
Speaker 3: And I try to get people that I work with
Speaker 3: and I coach to genuinely get enthusiastic for the fact
Speaker 3: that the information I'm going to share with these people
Speaker 3: over the next fifteen twenty minutes is going to be
Speaker 3: incredibly valuable to them in the work they have to do.
Speaker 3: It's going to provide them clarity on how they move forward,
Speaker 3: and it's going to be enormously beneficial.
Speaker 2: Well, that's our first thing. Then we better be excited
Speaker 2: about the content we're presenting.
Speaker 3: It may be a fake it till you make it,
Speaker 3: of course.
Speaker 1: Yes, these sales figures are great.
Speaker 2: I gotta tell you, well, let's say somebody listening to
Speaker 2: this is, you know, been asked to give a presentation
Speaker 2: to let's say senior leadership in a couple of weeks
Speaker 2: about a topic. As they're going about preparing you, what
Speaker 2: would you advise them to do? Because we don't want
Speaker 2: to get up and just bore people with one hundred
Speaker 2: PowerPoint sides.
Speaker 3: One of the hips that I give and speak memorably
Speaker 3: is how to create the content. And the mistake most
Speaker 3: people make is they sit down at a computer and
Speaker 3: start writing it as they would write a document or
Speaker 3: an email. And unless you've been trained in the world
Speaker 3: of television or radio or podcasts, most of us write
Speaker 3: stylistically for the eye. They don't write for the ear.
Speaker 3: And when you write for the eye, you tend to
Speaker 3: write in complex, prosy sentences, with introductory phrases and parenthetical clauses,
Speaker 3: and we really don't speak that way in real life.
Speaker 3: So what I recommend they do is to just create
Speaker 3: yourself an outline of what it is that you want
Speaker 3: to say in this presentation. It can be as sparse
Speaker 3: or as extensive as you want, but really just a framework,
Speaker 3: and then take your phone and launch an app that
Speaker 3: will record and transcribe what you say. Otter Ai is
Speaker 3: a good one, and just get up with your notes
Speaker 3: in your hand and roll record and just say it
Speaker 3: as would naturally come to you, and don't worry. If
Speaker 3: it's full of starts and stops and mistakes. You can
Speaker 3: go back and clean that up later, but just keep
Speaker 3: plowing forward. Then take the transcription and export that to
Speaker 3: a word document or whatever you're working in, PowerPoint or keynote,
Speaker 3: and make that your rough first draft. And I think
Speaker 3: you're going to find two benefits from that. One is, stylistically,
Speaker 3: it's going to be much more casual and conversational and
Speaker 3: as a result, authentic than something you sat down to write,
Speaker 3: which tends to be more stilted and formal and jargoning
Speaker 3: when we sit down and write it. And two, you're
Speaker 3: never going to be at odds with that content because
Speaker 3: it's going to represent instinctively how you meant to say it.
Speaker 3: And I think sometimes it's a long bridge for people
Speaker 3: to cross when someone else creates the content for them
Speaker 3: and they have just a hard time committing it to
Speaker 3: memory and feeling like they own it.
Speaker 2: Yeah. No, it definitely is something you can get help with,
Speaker 2: but ultimately it has to be your voice. I want
Speaker 2: to actually ask about the speaking with slides aspect, because
Speaker 2: I know a lot of people do. I tend not to.
Speaker 2: I prefer more to just get up and talk. But
Speaker 2: a lot of people are speaking with slides, and from
Speaker 2: what I understand from your writing, people kind of approach
Speaker 2: this in the wrong way, like they might just be
Speaker 2: putting whatever words they're going to say up on the
Speaker 2: slide as opposed to thinking of this as a visual medium.
Speaker 3: Yeah, your people confuse their presenter's notes with the text
Speaker 3: on the slide. The two should have absolutely no resemblance.
Speaker 3: And our theory at Clarity is if they can see it,
Speaker 3: you don't need to say it. It just winds up
Speaker 3: creating Londons. And ultimately the worst the worst mistake people
Speaker 3: can make is engaging in what we call slide karaoke,
Speaker 3: where you're basically just narrating the slides, and that's the
Speaker 3: quickest way to make your audience feel like you're wasting
Speaker 3: their time. I like to I like for people to
Speaker 3: think of the slide deck and themselves as a sports
Speaker 3: broadcasting team. And if you think about a sports broadcasting team,
Speaker 3: you have a play by play announcer and you have
Speaker 3: a color commentator an analyst. I'd like to think that
Speaker 3: the slide is the play by play person. They're calling
Speaker 3: the action, they're telling you what's going on, and you're
Speaker 3: the color commentator, the analyst. You're providing the insight and
Speaker 3: the context and the stories behind it. Those two things
Speaker 3: are very different. If you listen to any sporting event
Speaker 3: and the analyst came on after the play by playperson
Speaker 3: called the play and said the exact same thing, you
Speaker 3: couldn't listen to that, And that's what reading your slides.
Speaker 3: So I try to make people feel as though they're
Speaker 3: the star of the show. The slide deck is just
Speaker 3: a visual adornment that's behind them. And in fact, the
Speaker 3: words slide deck, bullet presentation should never come out of
Speaker 3: people's balance. It should be a separate entity altogether.
Speaker 2: And so given that, I think the reason a lot
Speaker 2: of people are doing it is because the notes are
Speaker 2: what they're trying to remember coming off of the PowerPoint.
Speaker 2: So you just keep your notes separately, or else you
Speaker 2: know it so well. It's like telling stories at a
Speaker 2: cocktail party. You don't need notes for that.
Speaker 3: The ratio of rehearsal to length of the length of
Speaker 3: the presentation. Think of it as an eight to one ratio.
Speaker 3: If you have a fifteen minute presentation to give, after
Speaker 3: the content is all set and locked, you should be
Speaker 3: practicing out loud for two hours. That's how long it
Speaker 3: takes to really commit the content to memory and rather
Speaker 3: than memorize every single thing you're going to say or batim.
Speaker 3: There are three things that are important on each slide
Speaker 3: to know. Cold one is what's the concise, punchy, declarative
Speaker 3: statement I'm going to make when that slide first pops up.
Speaker 3: What's the first line out of my mouth? What's the
Speaker 3: big idea in this slide? What do I want them
Speaker 3: remembering more maybe than anything else I say? And what's
Speaker 3: the finish line look like? What is the crisp finish
Speaker 3: to this slide? Or what is a segue line that
Speaker 3: helps me foreshadow the next slide coming up? And all
Speaker 3: three of those things should be crisp and concise. If
Speaker 3: they're lengthy, it's going to be harder to commit them
Speaker 3: to memory. But those three things I find are what
Speaker 3: usually give a presentation a nice, well produced feel to it.
Speaker 3: Everything you say in and around those three things can
Speaker 3: have a little conversational wiggle room, and if they come
Speaker 3: out of your mouth differently each time, that's fine as
Speaker 3: long as you're still following the navigational directions you set
Speaker 3: for yourself in advance.
Speaker 2: Well, let's talk about that practicing, because I think that ratio,
Speaker 2: I think that just blew a lot of people's minds
Speaker 2: that they heard. But getting up on stage is a
Speaker 2: big deal. I mean, you've taken all these people's time.
Speaker 2: They're watching you. You know you want to make it
Speaker 2: good for them. How should those practices be conducted? Would
Speaker 2: you recommend doing it exactly like you do it with
Speaker 2: the presentation? I mean, should you have friends watch you?
Speaker 2: What would you suggest you do?
Speaker 3: They used to say practice in front of the mirror.
Speaker 3: And your phone has completely displaced that. Your phone is
Speaker 3: the greatest rehearsal tool on the planet. Now you can
Speaker 3: prop it up anywhere, record yourself, and play it back.
Speaker 3: The video does not lie, And oftentimes I will see
Speaker 3: things in recording myself that I realized, Oh, that transition
Speaker 3: from slide three to slide four, that isn't very good.
Speaker 3: I got to smooth that out. It really does help
Speaker 3: you edit yourself so I think that that's very important.
Speaker 3: But you play the way you practice. Every superstar athlete
Speaker 3: will tell you that that they go one hundred and
Speaker 3: ten percent in practice, so that that becomes the muscle
Speaker 3: memory and the mode they just are conditioned to play in.
Speaker 3: And for anybody who's thinking, well, I'll just sort of
Speaker 3: read it silently to myself or quietly to myself, we
Speaker 3: have an expression. No one ever makes a mistake silently
Speaker 3: in their own head. You have to hear it come
Speaker 3: out of your mouth, and you have to put everything
Speaker 3: into it because you do play the way you practice.
Speaker 3: And the other thing that I recommend people do in
Speaker 3: rehearsal is never, when you make a mistake, say let
Speaker 3: me take that from the top, let me start over.
Speaker 3: You're not going to be able to do that in
Speaker 3: front of an audience, so you should not be doing
Speaker 3: it in rehearsal. In fact, one of the muscles you
Speaker 3: need to build in rehearsal is how do I pull
Speaker 3: myself out of the spiral downward when I've made a mistake,
Speaker 3: maybe in my mind goes blank. You have to get
Speaker 3: accustomed to getting that chip writed in practice, and if
Speaker 3: you don't know how to do that, you'll never be
Speaker 3: able to do it in front of an audience.
Speaker 1: Excellent advice.
Speaker 2: Well, We're going to take a quick ad break and
Speaker 2: then i'll be back with more from Bill Mcowen. Well,
Speaker 2: I am back talking with Bill Mcowen, who is the
Speaker 2: founder and CEO of Clarity Media Group.
Speaker 1: He is also the author of the book.
Speaker 2: Speak Memorably has helped many people prepare better presentations. So, Bill,
Speaker 2: I'm sure you've been on stage in front of a
Speaker 2: lot of people. I wonder if any particular talk has
Speaker 2: gone not as you intended it for some reason or another,
Speaker 2: and what you did in that situation.
Speaker 3: I find I always learn something new from each of
Speaker 3: the times I present. And I had a talk to
Speaker 3: give at NBC Universal one time, and I always try
Speaker 3: to make sure that I use my own life laptop.
Speaker 3: I don't love it when I give the laptop to
Speaker 3: the av team or I even email the deck ahead
Speaker 3: of time. But they gave me a clicker, and I said,
Speaker 3: you know, let's let's pair this. Oh no, no, no,
Speaker 3: it pairs automatically famous last words. Right. So I start
Speaker 3: in and I push the button and I see it's
Speaker 3: not advancing it and I look over and I realize
Speaker 3: that I see a screen over at the AV table
Speaker 3: and it's the screen where you are trying to pair.
Speaker 3: You know, they're trying to do with the pairing. And
Speaker 3: I realize, okay, this is a process. I know it
Speaker 3: takes five minutes, so I am going to have to
Speaker 3: fill and just start in and go. You know, there's
Speaker 3: no other way to do it. But one thing I
Speaker 3: learned from that experience is always get the name of
Speaker 3: the audio visual technician. And the reason why you want
Speaker 3: to do that is, let's say the clicker doesn't work,
Speaker 3: or let's say your MIC is not working. There are
Speaker 3: lots of technical glitches that can happen. If you know
Speaker 3: the name of the person, you can say, Diane, would
Speaker 3: you have another clicker? You can just toss up to me.
Speaker 3: I think this one might need new batteries, as opposed
Speaker 3: to I think there's a problem here. You know, with
Speaker 3: tension in your voice, and it makes a huge difference.
Speaker 3: It makes it sound much less stressed. So from that
Speaker 3: day on, I've always committed to knowing beforehand.
Speaker 2: Go say hello, yes, right, Diane, you and I are
Speaker 2: in this together. It's running.
Speaker 3: If anything goes wrong, I'm gonna mention your name.
Speaker 2: So I know you've also heard a lot of presentations
Speaker 2: that people may be nervous if they know you're in
Speaker 2: the audience, but you have a list I believe of
Speaker 2: speaking pet peeves, things that people do more often, possibly
Speaker 2: because they're just not thinking it through.
Speaker 1: What are some of those.
Speaker 3: One of them is all this warning people about what
Speaker 3: you're about to do in the presentation, or what we
Speaker 3: call talking about what you're going to talk about, and
Speaker 3: you can it's amazing listening to somebody else. If you
Speaker 3: find you need some extra stimulation sitting through other people's presentations,
Speaker 3: just do a running tally of how many times somebody says,
Speaker 3: so I want to talk a little bit now about this.
Speaker 3: Those words should never come out of anybody's mouth. Our
Speaker 3: motto is inform, don't warn, get right to it. You
Speaker 3: don't have to announce what you're about to do. It's
Speaker 3: just waste time for everybody. But I think we've learned
Speaker 3: how to present through us Moses, and everybody does it.
Speaker 3: So I think it's become this mistakenly has become this
Speaker 3: acceptable practice. The other thing that's very funny is that
Speaker 3: when people come up and let's say they've got notes
Speaker 3: in front of them on electern and there's an audience
Speaker 3: in front of them. They tend to look down when
Speaker 3: they say their name and their title, and I'm thinking
Speaker 3: that is something that you don't need to read. You
Speaker 3: should be making eye contact with the audience. But it
Speaker 3: is simply people's desire to break eye contact with the
Speaker 3: audience because it can be very intimidating looking at all
Speaker 3: those eyeballs on you. So those are two things right
Speaker 3: off the bat, or just having this disjointed timeline. I
Speaker 3: think having an over doing the over agenda setting is
Speaker 3: not good. Also saying so I want to talk about that,
Speaker 3: but before I do this, let's take a couple steps
Speaker 3: back and let's do this. I feel a little whiplash
Speaker 3: coming from that style. So I like to try to
Speaker 3: get people to speak in a linear, smoother way.
Speaker 1: All right, so we don't need to warn the audience
Speaker 1: what we're doing.
Speaker 3: No, do you No?
Speaker 1: Well, unfortunately I am about to warn our audience.
Speaker 3: Well that's okay. Do you have to set their expectations.
Speaker 2: To set their expectations of why we're not listening to
Speaker 2: Bill for the next two minutes, but I promise he
Speaker 2: will be back. Well, I am back talk with talking
Speaker 2: with Bill McGowan about how we can speak memorably, how
Speaker 2: we should not over narrate what we are about to
Speaker 2: tell the audience. So Bill, I wanted to look a
Speaker 2: little bit more at your schedule and how you manage
Speaker 2: your life, because this podcast does talk a lot about
Speaker 2: time management. I'm curious what your days tend to look like.
Speaker 3: I tend to get up on the early side and
Speaker 3: try to monitor and respond to emails from clients in
Speaker 3: Europe in the Middle East because they've been sitting in
Speaker 3: my inbox for probably five or six hours already. I
Speaker 3: balance that with giving a read of the news, whether
Speaker 3: it's axios or the AP or the information to get
Speaker 3: a broad sampling, because when we work with clients, it's
Speaker 3: really important that we flag them on what's trending in
Speaker 3: the news cycle. Because if they're doing a fireside chat
Speaker 3: or they're on a panel, journalists, if they're in that
Speaker 3: moderator chair, love to bring up something that is currently
Speaker 3: cycling and they really need to have a POV or
Speaker 3: they need to be able to respond to the latest
Speaker 3: news on tariffs or an escalation of hostilities in the
Speaker 3: Middle East, or what's going on in Minneapolis with ice,
Speaker 3: people are not immune to being asked what their take
Speaker 3: on things is today, so I want to make sure
Speaker 3: that I have the latest news so I can advise
Speaker 3: them properly. And then I usually say around eight o'clock.
Speaker 3: I am the person who makes breakfast at home. I
Speaker 3: have a twelve year old who loves the pancakes I make,
Speaker 3: and if I have the opportunity to walk into school,
Speaker 3: I will. If not, I need to research. It's a
Speaker 3: client that I'm going to be training that day, and
Speaker 3: in any given day, I'm probably training three, four or
Speaker 3: five different companies or one company for the full day,
Speaker 3: and I try to squeeze in a little business development
Speaker 3: in the breaks of the day. But it's, you know,
Speaker 3: it's a challenging juggling act. I was talking to a
Speaker 3: friend today over coffee about just how much down the
Speaker 3: road business development vision can you squeeze into the day
Speaker 3: When you'ref client saying Hey, I got a big type
Speaker 3: talk coming up next week and I really need your
Speaker 3: help right away. It's just a balancing act. And then
Speaker 3: when the sessions are done for the day, I usually
Speaker 3: send follow up notes to clients look at trying to
Speaker 3: get a steak peak of the materials for the next
Speaker 3: day's clients. So it's it's that wheel that turns.
Speaker 1: I love pancakes as a morning routine.
Speaker 3: Now yeah, it's either a pancakes or like a kissidea
Speaker 3: in the breakfast cassidea breakfast. I find my time to
Speaker 3: zone out, not zone out, but just become very focused
Speaker 3: on something other than work, as the kitchen and cooking
Speaker 3: for me is a great release.
Speaker 2: Yeah, I'm curious that you mentioned meeting with a lot
Speaker 2: of different clients over the course of the day. Are
Speaker 2: you often doing most of this via you know, tools
Speaker 2: like Zoom.
Speaker 3: Or it's a combination. Now, obviously a few years ago
Speaker 3: it was one hundred percent. But I really love the
Speaker 3: fact that the sessions have resumed in earnest in person,
Speaker 3: and I travel a fair amount, so oftentimes I'll be
Speaker 3: at one company for an entire eight hours and three,
Speaker 3: four or five people will cycle through. So but yeah,
Speaker 3: a fair amount of is still done over virtual.
Speaker 2: And I'm curious, I mean moving back towards speaking advice
Speaker 2: for people who are giving presentations virtually, which I've you know,
Speaker 2: found a number of places are still interested in because
Speaker 2: it allows people to come to it that weren't going
Speaker 2: to come if they had it to be in purpose person.
Speaker 1: Any advice for keeping those engaging.
Speaker 3: Well, it's a whole chapter and speak memorily called zoomgenics.
Speaker 3: And I had a guy the other day who asked me.
Speaker 3: I was helping him with messaging about his tech firm,
Speaker 3: and he said, how do you think the shot looks?
Speaker 3: And so I gave him five pointers and he said,
Speaker 3: oh my god, I think you just made me about
Speaker 3: five million dollars. Is it really? He goes, yeah, I mean,
Speaker 3: look at how different this shot looks Now. I look
Speaker 3: so much more authoritative. And he had never been told
Speaker 3: how you should look and how you should show up
Speaker 3: on virtual So I find one tip that has worked
Speaker 3: for me really, really well is if I'm giving a presentation,
Speaker 3: I close all the video windows of the participants on
Speaker 3: the call, because if you are going to look over
Speaker 3: at the video of the people on the call and
Speaker 3: expect to get that affirmation that they're riveted on every
Speaker 3: word you're saying, it's not going to happen. You know,
Speaker 3: you can read a room which I cannot read a
Speaker 3: zoom and people look more disengaged and bored and tuned
Speaker 3: out on virtual than they actually are, and I find
Speaker 3: it's a distraction when you need to be focusing on
Speaker 3: delivering the best you can. You can't have that little
Speaker 3: voice on your shoulder telling you I think I think
Speaker 3: you might be losing them. They're looking off screen.
Speaker 1: You can checking their email.
Speaker 3: Yeah, and they can be taking copious notes and you
Speaker 3: may be thinking, oh, I think they're texting their friend
Speaker 3: right now. So being overly concerned about how people on
Speaker 3: the call show up it can really hurt.
Speaker 2: One of the things I loved in your book, though,
Speaker 2: as you mentioned, putting like planting a friendly colleague in
Speaker 2: the Zoom audience. And occasionally, when I've been hired for
Speaker 2: virtual talks, maybe one of the organizers and I've gotten
Speaker 2: to know each other in the course of preparation, I'll
Speaker 2: have them on and.
Speaker 1: I'm watching them.
Speaker 2: Yeah, I'm petting that, like watching them and they're laughing,
Speaker 2: they're having a good time, and like.
Speaker 1: This is great.
Speaker 3: So I'm crushing it.
Speaker 2: I'm crushing it at least for this audience of one.
Speaker 2: Everyone else is checking their email.
Speaker 3: That's right, exactly.
Speaker 1: So Bill, I always.
Speaker 2: Ask my guests, what is something you have done recently
Speaker 2: to take a day from great to awesome.
Speaker 1: It could be the pancakes, but.
Speaker 3: Yeah, I mean sometimes making something great for dinner is
Speaker 3: the personal highlight of the day. But I actually had
Speaker 3: a client the other day say something to me that
Speaker 3: I haven't heard in the twenty five years i've been coaching,
Speaker 3: so first like that are always memorable. And he said
Speaker 3: that this is a second session I had with him,
Speaker 3: And he was sitting down with the New York Times
Speaker 3: reporter after the first session we had, and it was
Speaker 3: on a background conversation. The reporter was just trying to
Speaker 3: figure out if there was a story there, and he said,
Speaker 3: I put into practice all the things we worked on
Speaker 3: in session one, and guess what happened. The reporter, at
Speaker 3: one point, just about five ten minutes into our conversation,
Speaker 3: was hearing the way I was relating the narrative and said, listen,
Speaker 3: this is a great story. Do you mind if we
Speaker 3: just launched right in to doing this. Ok, let's get
Speaker 3: off background and let's just like do the story. He said,
Speaker 3: the training actually turned a wait and see yellow light
Speaker 3: into a green light in five or ten minutes. It
Speaker 3: actually sold the story. And for a long time, I've
Speaker 3: always thought that my coaching just helped people excel after
Speaker 3: it was agreed on, after they had the commitment from
Speaker 3: the media outlet that yes, we are going to go
Speaker 3: ahead with do this story. So it was a very
Speaker 3: cool thing. I had no idea that it would come
Speaker 3: into play in that respect.
Speaker 2: Yeah, well, that's part of standing out is writing. People
Speaker 2: want that, they want to do it, they want to
Speaker 2: be convinced. So where can people find you?
Speaker 3: They can find me at Claritymediagroup dot com. We are
Speaker 3: a group of about fourteen coaches that are in Hong Kong,
Speaker 3: California East Coast. A lot of us have journalism experience,
Speaker 3: or at least we've been taught how to tell a
Speaker 3: compelling story in sixty seconds. So that's incredibly valuable. And
Speaker 3: the book is called Speak Memorably as you've been kind
Speaker 3: enough to mention. And it's actually the second book I've done.
Speaker 3: I had a book come out called Pitch Perfect, which
Speaker 3: I named that before the movie series came out. And unfortunately,
Speaker 3: when the movie series became a huge head, it hurt
Speaker 3: our search engine optimisition.
Speaker 2: I say, there goes your time result on Google.
Speaker 3: We went from page one page eight thanks to the movies.
Speaker 3: But but yeah, that book is about how to communicate
Speaker 3: in any kind of situation.
Speaker 2: Awesome, well, Bill, thank you so much for joining us.
Speaker 2: Thank you to everyone for listening. If you have feedback
Speaker 2: on this or any other episode, you can always reach
Speaker 2: me at Laura at Laura vandercam dot com.
Speaker 1: And in the meantime, this is Laura.
Speaker 2: Thanks for listening, and here's to making the most of
Speaker 2: our time. Thanks for listening to Before Breakfast. If you've
Speaker 2: got questions, ideas, or feedback, you can reach me at
Speaker 2: Laura at Laura vandercam dot com. Before Breakfast is a
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