WEBVTT - Bloomberg Businessweek Weekend - February 9th, 2024

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg business Week inside from the reporters and

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<v Speaker 2>editors who bring you America's most trusted business magazine, plus

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<v Speaker 2>global business, finance and tech news. The Bloomberg Business Week

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<v Speaker 2>Podcast with Carol Messer and Tim Stenebeck from Bloomberg Radio.

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<v Speaker 1>Hi, everyone, Welcome to the Bloomberg Business Week Weekend Podcast. Yes,

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<v Speaker 1>it's a big weekend Super Bowl fifty eight usher in

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<v Speaker 1>the halftime show and betting on whether or not Taylor

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<v Speaker 1>will be mentioned in the MVP speech, Assuming Tim of

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<v Speaker 1>course it goes to her boyfriend Travis Kelsey of the

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<v Speaker 1>Kansas City Chiefs, who we all know are playing the

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<v Speaker 1>San Francisco forty nine ers in the Big Game. I mean,

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<v Speaker 1>there's a lot of betting going on it.

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<v Speaker 3>I'm making a lot of assumptions here, Carol, like, you

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<v Speaker 3>know who wins. Who's there?

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<v Speaker 1>MVP said? If?

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<v Speaker 3>Okay? Said if okay, okay, okay. So we'll talk all

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<v Speaker 3>about that beat on the Big Game. Of course, we're

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<v Speaker 3>going to do that in the next hour with bet

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<v Speaker 3>mgm CEO Adam Greenblatt. Also, because we're not done with

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<v Speaker 3>earning season yet, we had quite a bit this week.

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<v Speaker 3>We heard from Uber Win, got upside surprises from Disney Ford,

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<v Speaker 3>a blockbuster surprise from arm Holdings. Check out all the

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<v Speaker 3>details at Bloomberg dot com and of course on the

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<v Speaker 3>Bloomberg terminal, and got to.

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<v Speaker 1>Say they were coming fast and furious. We thought we

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<v Speaker 1>were at the end of earning season, but not quite yet.

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<v Speaker 1>And we also heard from a space that we all

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<v Speaker 1>like to talk about food because you like to eat

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<v Speaker 1>a lot.

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<v Speaker 3>Tim, Yeah, all that talk of food makes me hungry.

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<v Speaker 1>Surprise surprise, well, Tim, Like I said, we did get

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<v Speaker 1>results from players in the fast casual and fast food

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<v Speaker 1>space this week. McDonald's Young Brands and Chipotle Mexican Grill,

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<v Speaker 1>also from a big healthcare name and from the maker

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<v Speaker 1>of Barbie and hot wheels. And so we're going to

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<v Speaker 1>kick off this hour with Chipotle Mexican Grill. The stocks

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<v Speaker 1>storing to a record high, a lot of analysts upgrading

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<v Speaker 1>their price targets following their quarterly update. It was a

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<v Speaker 1>big report.

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<v Speaker 3>It was a big report. I also had a hard

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<v Speaker 3>time focusing because all I was thinking about was eating

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<v Speaker 3>like a burrito bowl.

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<v Speaker 1>Wait, wait up, the press is Tim is hungry again?

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<v Speaker 1>All right?

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<v Speaker 3>Fourth quarter sales and profit beat expectations as both transactions

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<v Speaker 3>and check sizes rose, defying fears of waning consumer sentiment.

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<v Speaker 3>Same store sales growth it's a gauge that tracks restaurants

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<v Speaker 3>open for more than a year. That came into eight

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<v Speaker 3>point four percent, whereas analysts expected seven point one percent,

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<v Speaker 3>So a beat there as well. Revenue came in above

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<v Speaker 3>expectations at two point five to two billion dollars.

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<v Speaker 1>Yeah, investors like those numbers. Brian Nickel, chairman and CEO

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<v Speaker 1>of Chipotle, dropped in again, joining from the company's headquarters

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<v Speaker 1>in Newport Beach, California.

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<v Speaker 4>Look, I think what we believe is happening is our

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<v Speaker 4>operation is executing better than we ever have and frankly,

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<v Speaker 4>we've just been on a journey to get back to

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<v Speaker 4>executing this business to Chipotle standard. So you know, we

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<v Speaker 4>feel great about our staffing, we feel great about our culinary,

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<v Speaker 4>we feel great about our speed, and I think that's

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<v Speaker 4>why we're being rewarded with customers coming in. And you

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<v Speaker 4>saw the comp that we delivered that was driven by

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<v Speaker 4>transaction growth, right, that eight percent plus com was driven

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<v Speaker 4>by seven point four percent transaction growth, And I think

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<v Speaker 4>that's a testament to what our teams are doing in

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<v Speaker 4>our restaurants on all those areas that I just mentioned.

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<v Speaker 1>Brian, great to be talking with you again. Dig a

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<v Speaker 1>little bit deeper for us. First of all, that same

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<v Speaker 1>story of sales growth really blown away analyst expectations. Is

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<v Speaker 1>that sustainable you think in the current quarter and maybe

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<v Speaker 1>throughout the year to see that kind of growth.

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<v Speaker 4>You know, what we've guided is mid single digits for

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<v Speaker 4>the year in twenty twenty four. And you know, the

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<v Speaker 4>way we take this approach is we want to make

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<v Speaker 4>sure we've got a strong value proposition, which based on

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<v Speaker 4>all our data, we continue get feedback that the value

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<v Speaker 4>proposition is really strong. And then we want to make

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<v Speaker 4>sure that when customers come in, they get the experience

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<v Speaker 4>that they want. And so what we've seen over the

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<v Speaker 4>fourth quarter and as we walked into the first quarter

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<v Speaker 4>is people are telling us they like what they see.

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<v Speaker 5>You know, our teams are in position, our.

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<v Speaker 4>Food is ready to go, the culinary is dialed in,

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<v Speaker 4>it tastes delicious, and we're working really hard on the

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<v Speaker 4>speed aspect so that people don't have to stand in

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<v Speaker 4>line too long, so they get down the line, get

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<v Speaker 4>to the business of enjoying their breed over bowl. I

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<v Speaker 4>think we stay focused on that will continue to deliver

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<v Speaker 4>really good results.

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<v Speaker 1>You know, I'm curious. You know, others in the space,

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<v Speaker 1>something like a McDonald's, they've talked about low income consumers

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<v Speaker 1>pulling back on their spending. You guys, your consumer base,

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<v Speaker 1>what do you expect in terms of us consumer behavior

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<v Speaker 1>this year? What can you tell us about how the

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<v Speaker 1>consumer is doing and how they are spending? Because you

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<v Speaker 1>do talk about transactions up check size is rising, but

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<v Speaker 1>what more can you give us in terms of how

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<v Speaker 1>the consumer.

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<v Speaker 4>Is Yeah, you know, so we look at this very

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<v Speaker 4>closely as well. And first we start with what are

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<v Speaker 4>people's perceptions of our brand? And the perceptions are really

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<v Speaker 4>strong right now. You know, people are getting the idea

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<v Speaker 4>that we're all about fresh food, we're all about food

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<v Speaker 4>with integrity. They're getting the idea that, hey, this is

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<v Speaker 4>a great value when I think about what I pay for,

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<v Speaker 4>what I get, the customization, the speed. Okay, And so

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<v Speaker 4>when we look at this among different income cohorts, so

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<v Speaker 4>less than forty thousand, between forty thousand, one hundred thousand,

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<v Speaker 4>over one hundred thousand, we're seeing we're making progress in

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<v Speaker 4>every and so we've seen sales gains with every income group.

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<v Speaker 5>One thing that I think is.

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<v Speaker 4>Happening is especially the lowering consumer, they are saying, hey,

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<v Speaker 4>we're going to be really choosy with the money that

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<v Speaker 4>we choose to spend. You've got to give us what

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<v Speaker 4>we want on our terms. And one of the things

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<v Speaker 4>that's really great is Chipotle's able to do that.

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<v Speaker 5>Right.

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<v Speaker 4>We can get you the exact food experience that you want,

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<v Speaker 4>hopefully at a speed that delights you, and then when

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<v Speaker 4>you walk away, you feel like you know that was

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<v Speaker 4>money well spent and I'm going to come do it again.

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<v Speaker 1>Well, let me go back to comp sales in terms

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<v Speaker 1>of your outlook that you guys put Brian, why do

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<v Speaker 1>you think you see growth though continuing but at a

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<v Speaker 1>slower slightly slower space I mean pace? Excuse you?

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<v Speaker 5>I think, yeah, yeah, I Look.

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<v Speaker 4>The way we think about this is we want to

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<v Speaker 4>continue to focus on executing the basics. Obviously, January we

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<v Speaker 4>had to deal with some bad weather across the country.

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<v Speaker 4>The good news is the days where we haven't seen

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<v Speaker 4>bad weather, the businesses strengthen right back up, and so

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<v Speaker 4>we're optimist sick about where we can get to You know,

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<v Speaker 4>we've switched back to what our pre pandemic practice was

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<v Speaker 4>was just guiding for the full year. You know, Hopefully

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<v Speaker 4>what happens is we're able to beat those expectations. That's

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<v Speaker 4>always our goal, and we'll see how it all unfolds

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<v Speaker 4>over the course of the year. But we're set up

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<v Speaker 4>very well to open a lot of restaurants deliver I think,

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<v Speaker 4>really strong in store experiences and digital experiences, which hopefully

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<v Speaker 4>we'll build on the momentum that we've achieved thus far.

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<v Speaker 3>Hey, Brian, let's talk more when it comes to labor.

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<v Speaker 3>Fifteen percent of your restaurants are in California. You're joining

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<v Speaker 3>us from Newport Beach right now. We saw California minimum

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<v Speaker 3>wage raised this year to sixteen dollars per hour. It's

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<v Speaker 3>going to continue to rise this year and over the

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<v Speaker 3>next few years. How else, apart from raising prices, is

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<v Speaker 3>Chipotle going to cope with California's new minimum wage law.

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<v Speaker 5>Yeah.

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<v Speaker 4>Look, I mean we're always working hard on what can

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<v Speaker 4>we do to be more efficient so that we don't

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<v Speaker 4>have to pull the pricing lever.

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<v Speaker 5>You know, you've heard us talk about things.

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<v Speaker 4>Like Autocato, where we're automating how we cut core scoop avocados.

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<v Speaker 5>We're working on some things automating our digital make line.

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<v Speaker 5>We're also exploring.

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<v Speaker 4>Things on how we could potentially cut our onions peppers

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<v Speaker 4>in the restaurants in a more efficient fashion. So we're

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<v Speaker 4>going to invest in those things. The unfortunate fact is

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<v Speaker 4>the wage increases moving much faster than these efficiencies that

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<v Speaker 4>we're going to be able to find, So price will

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<v Speaker 4>be part of the puzzle in order to handle the

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<v Speaker 4>inflation that's looming. But we're going to do everything we

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<v Speaker 4>can to avoid having to pull that pricing lever.

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<v Speaker 5>And you know, you'll continue to see us.

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<v Speaker 4>Innovate on what we're calling cobotics, so hopefully we can

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<v Speaker 4>make the job more efficient, more effective.

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<v Speaker 5>Team members like it and it gives.

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<v Speaker 4>The great culinary output that our customers have come to expect.

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<v Speaker 1>Totally get it. Other costs, other input costs, coren avocados,

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<v Speaker 1>the cost of ingredients. What are we seeing on that front?

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<v Speaker 1>Are you seeing prices actually going down or increases not

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<v Speaker 1>as significant as they were before? What can you tell

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<v Speaker 1>us there?

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<v Speaker 5>Yeah, yeah, that's right.

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<v Speaker 4>We're not seeing any deflation, but we've definitely seen a

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<v Speaker 4>slowdown in the inflation. You know, it's more in the

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<v Speaker 4>load to mid single digits. There's a couple of pockets

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<v Speaker 4>where we're still watching things like on beef. We're always

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<v Speaker 4>careful with where the avocado market might be moving. But

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<v Speaker 4>for the most part, that's I would say started to normalize,

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<v Speaker 4>with exception of a few pockets of inflation.

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<v Speaker 5>That we're still dealing with.

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<v Speaker 3>Brian, do you see yourself raising prices this year?

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<v Speaker 4>You know, we always try to wait till we get

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<v Speaker 4>to about the end of the year to assess what

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<v Speaker 4>we think we need to do. You know, obviously this

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<v Speaker 4>California minimum wage movement, we'll have to assess how that

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<v Speaker 4>it really impacts the business and we'll take action accordingly.

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<v Speaker 4>But for the bulk of the business, we usually wait

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<v Speaker 4>till around the end of the year, see where all

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<v Speaker 4>the inflation lands, see where our growth lands, see where

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<v Speaker 4>our productivity lands, and then if we need to retake pricing,

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<v Speaker 4>usually in that one two to three percent range.

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<v Speaker 1>Hey, one thing I'm thinking about also, and we saw

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<v Speaker 1>it play out with some others about the impact of

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<v Speaker 1>the Middle East East conflict. You guys last year talked

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<v Speaker 1>about entering Kuwait and the UAE this year. Has the

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<v Speaker 1>conflict in the Middle East Brian impacted that timeline at all.

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<v Speaker 5>Yeah, not yet.

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<v Speaker 4>Our partner over there is the Alshinty Group, and they're

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<v Speaker 4>a terrific operator. They have a lot of brands and

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<v Speaker 4>a lot of experience of operating over there. So as

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<v Speaker 4>of right now, we're still on schedule to open this year. Obviously,

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<v Speaker 4>they will be the first ones to tell us that

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<v Speaker 4>if we need to change that timeline. The good news

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<v Speaker 4>is we think they're a great partner. We think they're

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<v Speaker 4>a great operator, and I think the folks are going

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<v Speaker 4>to love Chipotle when we're able to finally open our

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<v Speaker 4>restaurant in that part of the world.

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<v Speaker 1>Speaking of timelines, I've got two quick questions for you.

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<v Speaker 1>You have been at the company for almost I think

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<v Speaker 1>you're coming up on your six year anniversary. How are

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<v Speaker 1>you thinking about that timeline? I mean, investors are happy

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<v Speaker 1>stock is up almost one thousand percent in that time,

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<v Speaker 1>So how are you thinking about kind of the next

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<v Speaker 1>leg of that timeline for you? Because I've got to

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<v Speaker 1>imagine there are people knocking at your door saying can

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<v Speaker 1>you come do what you did for jibotlet for us?

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<v Speaker 1>And I'm also curious if there's any timeline for stock

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<v Speaker 1>split because it's an expensive stock.

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<v Speaker 5>Yeah, yeah, sure.

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<v Speaker 4>Look, what I hope is the next six years are

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<v Speaker 4>like what these last six years were from a total

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<v Speaker 4>performance standpoint. I could do without some of the macro shots.

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<v Speaker 4>But you know, it's been a tremendous honor leading this brand.

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<v Speaker 4>We've got wonderful people, We've got a terrific purpose and

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<v Speaker 4>product that we provide, and I couldn't be happier to

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<v Speaker 4>be leading this company.

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<v Speaker 5>And I'm really excited about all the growth that's in

0:10:23.559 --> 0:10:23.920
<v Speaker 5>front of us.

0:10:23.960 --> 0:10:25.880
<v Speaker 4>You know, we're going to go from thirty five hundred

0:10:25.920 --> 0:10:28.800
<v Speaker 4>restaurants to seven thousand restaurants. We're going after four million

0:10:28.800 --> 0:10:31.680
<v Speaker 4>average unit volumes, so there's just tremendous growth in front

0:10:31.679 --> 0:10:34.560
<v Speaker 4>of us, which I'm super excited about. Yeah, you know,

0:10:34.920 --> 0:10:36.560
<v Speaker 4>everybody asked us about the stock split.

0:10:37.480 --> 0:10:39.960
<v Speaker 5>We'll have to wait and see what city rated.

0:10:40.080 --> 0:10:42.719
<v Speaker 1>It's now like a street high over three thou to

0:10:42.720 --> 0:10:43.600
<v Speaker 1>get for you to split.

0:10:43.720 --> 0:10:45.000
<v Speaker 3>Yeah, briefly, is there a level?

0:10:46.360 --> 0:10:46.720
<v Speaker 5>You know what?

0:10:46.760 --> 0:10:50.040
<v Speaker 4>We never have a defined level, but it's something we

0:10:50.080 --> 0:10:51.720
<v Speaker 4>talk about and if it makes sense to do.

0:10:51.800 --> 0:10:52.080
<v Speaker 6>We'll do.

0:10:52.440 --> 0:10:54.680
<v Speaker 3>That was Brian nic Old chairman and CEO of Chipotle

0:10:54.760 --> 0:10:58.640
<v Speaker 3>Mexican Grill. Other names and restaurants reporting recently include McDonald's

0:10:58.640 --> 0:11:00.680
<v Speaker 3>and Young Brands. That was this last week, and we

0:11:00.760 --> 0:11:03.000
<v Speaker 3>got Starbucks last week, and you can check it all

0:11:03.000 --> 0:11:05.480
<v Speaker 3>out at Bloomberg dot com or on the Bloomberg terminal.

0:11:05.840 --> 0:11:09.000
<v Speaker 3>Michelle Cosmos, CEO of the National Restaurant Association. It's the

0:11:09.120 --> 0:11:11.840
<v Speaker 3>business group that represents the industry and includes about a

0:11:11.880 --> 0:11:15.000
<v Speaker 3>million restaurant in food service outlets among its members. She's

0:11:15.000 --> 0:11:17.160
<v Speaker 3>stopped by as well with an update on the overall

0:11:17.240 --> 0:11:18.120
<v Speaker 3>restaurant industry.

0:11:18.440 --> 0:11:21.559
<v Speaker 7>It's exciting actually in the restaurant industry right now. What

0:11:21.640 --> 0:11:23.840
<v Speaker 7>we're looking at in our State of the Industry report

0:11:23.920 --> 0:11:27.840
<v Speaker 7>for twenty twenty four is that the sales numbers should

0:11:27.880 --> 0:11:31.200
<v Speaker 7>be above one point one trillion dollars, so a huge

0:11:31.240 --> 0:11:34.160
<v Speaker 7>economic driver if you look at sales in the restaurant industry,

0:11:34.160 --> 0:11:37.200
<v Speaker 7>which everybody's very excited about. Of course, the sales numbers

0:11:37.240 --> 0:11:39.400
<v Speaker 7>don't tell the whole story correct much to what you're

0:11:39.440 --> 0:11:40.120
<v Speaker 7>talking about.

0:11:40.280 --> 0:11:42.280
<v Speaker 1>And we see and when you throw it at number

0:11:42.280 --> 0:11:44.600
<v Speaker 1>like one point one trillion, is that above pre pandemic?

0:11:44.679 --> 0:11:46.760
<v Speaker 1>Like give us a number a loan, But give us right.

0:11:46.800 --> 0:11:50.840
<v Speaker 7>We are now above pre pandemic. Last year was the

0:11:50.880 --> 0:11:54.040
<v Speaker 7>beginning of coming back to pre pandemic numbers, and so

0:11:54.320 --> 0:11:55.959
<v Speaker 7>it's great to see that kind of growth in the

0:11:56.000 --> 0:11:58.080
<v Speaker 7>restaurant industry. But again it's sales numbers that.

0:11:58.080 --> 0:11:58.839
<v Speaker 1>We're talking about here.

0:11:58.960 --> 0:12:01.600
<v Speaker 7>Is that because of higher prices, higher prices and of

0:12:01.600 --> 0:12:04.079
<v Speaker 7>course we also see higher expenses.

0:12:04.360 --> 0:12:05.760
<v Speaker 3>Well, I want to talk about that a little bit

0:12:05.760 --> 0:12:09.760
<v Speaker 3>specifically when it comes to wages, because California, for example,

0:12:09.840 --> 0:12:13.920
<v Speaker 3>is sixteen dollars minimum wage right now. A large portion

0:12:14.000 --> 0:12:18.960
<v Speaker 3>of your members are working in restaurants or have restaurants

0:12:18.960 --> 0:12:21.679
<v Speaker 3>where minimum wage is par For the course, what is

0:12:21.720 --> 0:12:24.400
<v Speaker 3>your position when it comes to a national minimum wage

0:12:24.480 --> 0:12:26.000
<v Speaker 3>and the increase that we're seeing in a lot of

0:12:26.000 --> 0:12:27.920
<v Speaker 3>different states where there is a higher standard of living.

0:12:28.640 --> 0:12:30.680
<v Speaker 7>At the National Restaurant Association, we really love to be

0:12:30.720 --> 0:12:33.280
<v Speaker 7>engaged in that wage conversation because it's so important to

0:12:33.320 --> 0:12:36.640
<v Speaker 7>our members because they're trying to find great workers at

0:12:36.640 --> 0:12:38.400
<v Speaker 7>a great workforce. And part of how you do that

0:12:38.600 --> 0:12:42.200
<v Speaker 7>is find that nice balance between trying to ensure profitability

0:12:42.320 --> 0:12:45.760
<v Speaker 7>in an industry that has tremendously low margins three to

0:12:45.800 --> 0:12:49.360
<v Speaker 7>five percent on average and then also trying to attract

0:12:49.360 --> 0:12:51.560
<v Speaker 7>great workforce. And so what we found is that the

0:12:51.600 --> 0:12:54.920
<v Speaker 7>wage question is really one that happens and the conversation

0:12:55.000 --> 0:12:57.200
<v Speaker 7>happens at a local level, more at the state level,

0:12:57.240 --> 0:13:00.360
<v Speaker 7>at the local level than at the federal level, without

0:13:00.360 --> 0:13:02.360
<v Speaker 7>a doubt. And anytime you're in a place where you

0:13:02.400 --> 0:13:04.960
<v Speaker 7>want to talk about what's going on with the minimum

0:13:05.000 --> 0:13:07.040
<v Speaker 7>wage at the federal level or at the state local level,

0:13:07.080 --> 0:13:08.319
<v Speaker 7>we want to be in that conversation.

0:13:09.320 --> 0:13:11.400
<v Speaker 1>Is it problematic? Though? When it gets to twenty dollars

0:13:11.440 --> 0:13:13.280
<v Speaker 1>an hour, I'm looking at that's what eight hundred dollars

0:13:13.280 --> 0:13:15.800
<v Speaker 1>a week, right, that's thirty two hundred dollars a month.

0:13:15.840 --> 0:13:17.560
<v Speaker 1>I mean we're not talking about you know, if you

0:13:17.640 --> 0:13:20.199
<v Speaker 1>bring it out to the annual level, most folks would say, wow,

0:13:20.280 --> 0:13:23.320
<v Speaker 1>that's just somebody maybe getting by barely. And if you

0:13:23.320 --> 0:13:26.400
<v Speaker 1>have kids or something, it's going to be even more problematic.

0:13:26.480 --> 0:13:29.960
<v Speaker 1>So I do wonder, you know, restaurants used to be

0:13:30.080 --> 0:13:32.720
<v Speaker 1>kids in high school and kids you know, who weren't

0:13:32.720 --> 0:13:35.600
<v Speaker 1>supporting families, that kind of thing. It's changed dramatically, So

0:13:36.160 --> 0:13:38.640
<v Speaker 1>is that part of their thinking about the type of

0:13:38.679 --> 0:13:42.520
<v Speaker 1>workers that they are essentially hiring, Like who are they.

0:13:42.760 --> 0:13:45.240
<v Speaker 7>Well, it's interesting. We'd love to have more and more

0:13:45.320 --> 0:13:49.880
<v Speaker 7>of those kids learning how to work in the restaurant industry.

0:13:50.000 --> 0:13:52.319
<v Speaker 7>But the other thing that's true in the restaurant industry

0:13:52.360 --> 0:13:54.800
<v Speaker 7>is people tend not to be in those minimum wage

0:13:54.880 --> 0:13:57.000
<v Speaker 7>jobs very long. What we find is there's a lot

0:13:57.040 --> 0:14:00.200
<v Speaker 7>of mobility. So if people are in the jobs that

0:14:00.320 --> 0:14:04.160
<v Speaker 7>are the types that are at the lower wage levels,

0:14:04.280 --> 0:14:06.040
<v Speaker 7>they usually are in those jobs because they like the

0:14:06.040 --> 0:14:09.840
<v Speaker 7>convenience of the schedule. There's something else about that particular

0:14:09.840 --> 0:14:13.120
<v Speaker 7>position that appeals to them. But those that have any

0:14:13.200 --> 0:14:17.040
<v Speaker 7>kind of longevity in the industry will see those those

0:14:17.040 --> 0:14:20.600
<v Speaker 7>individuals kind of go into other management types of roles

0:14:20.640 --> 0:14:23.480
<v Speaker 7>where they are bringing in more money. And depending on

0:14:23.520 --> 0:14:25.640
<v Speaker 7>the restaurant. If you look at a full service restaurant,

0:14:26.280 --> 0:14:28.640
<v Speaker 7>especially in an environment where there's tipping, you can have

0:14:28.920 --> 0:14:31.400
<v Speaker 7>very well compensated employees across the restaurant.

0:14:31.840 --> 0:14:33.880
<v Speaker 3>What about when it comes to other expenses that we've

0:14:33.880 --> 0:14:37.320
<v Speaker 3>seen rise over the last couple of years, inputs like dairy,

0:14:37.400 --> 0:14:39.880
<v Speaker 3>inputs like meat, other food costs that have gone up.

0:14:40.400 --> 0:14:42.480
<v Speaker 3>What are you hearing from members? Is that stabilized at

0:14:42.480 --> 0:14:43.160
<v Speaker 3>this point?

0:14:43.840 --> 0:14:47.720
<v Speaker 7>It's stabilized what's interesting about the varying food cost increases

0:14:47.880 --> 0:14:52.720
<v Speaker 7>is that it's never consistent. So you see dairy prices

0:14:52.840 --> 0:14:55.200
<v Speaker 7>or egg prices that will go up, meat prices that

0:14:55.240 --> 0:14:57.400
<v Speaker 7>will go up, and they will often come back down.

0:14:57.480 --> 0:15:00.160
<v Speaker 7>They chicken prices of chicken prices yep, have come down.

0:15:00.440 --> 0:15:03.640
<v Speaker 7>So those things will vary over time depending on what

0:15:03.760 --> 0:15:08.240
<v Speaker 7>those larger macro pressures are. But what they've found then,

0:15:08.360 --> 0:15:10.520
<v Speaker 7>for a restaurant is that it's really important for them

0:15:10.600 --> 0:15:13.840
<v Speaker 7>to be tremendously agile in the way that they're managing

0:15:14.200 --> 0:15:16.640
<v Speaker 7>their food costs and the way that they're thinking about

0:15:16.680 --> 0:15:18.840
<v Speaker 7>the menu that they're putting together for their customers.

0:15:18.960 --> 0:15:20.800
<v Speaker 1>So they change the menu, they change the menu to

0:15:20.800 --> 0:15:23.240
<v Speaker 1>it to either cut the costs right, the input costs

0:15:23.320 --> 0:15:26.680
<v Speaker 1>right yep, And so they do that. That's interesting. Well,

0:15:26.680 --> 0:15:29.320
<v Speaker 1>go back to McDonald's though for a moment, because you know,

0:15:29.360 --> 0:15:31.560
<v Speaker 1>they specifically had warned about some of the concerns in

0:15:31.560 --> 0:15:34.320
<v Speaker 1>the Middle East. They've been a target and some would

0:15:34.360 --> 0:15:37.320
<v Speaker 1>say rightfully so, but nonetheless it hasn't had an impact

0:15:37.320 --> 0:15:40.240
<v Speaker 1>on the bottom line, but growth in some of their

0:15:40.240 --> 0:15:42.120
<v Speaker 1>other regions we can as well. We talked a little

0:15:42.120 --> 0:15:46.120
<v Speaker 1>bit about the US market overall. Are people any of

0:15:46.160 --> 0:15:48.280
<v Speaker 1>your members you sound very upbeat, Are any of them

0:15:48.320 --> 0:15:53.040
<v Speaker 1>talking recession or slow down? In consumers? Consumers trading down?

0:15:53.840 --> 0:15:56.920
<v Speaker 7>So what we hear about consumers is a desire for value,

0:15:57.360 --> 0:16:00.239
<v Speaker 7>and we see that in trading town. It's not necessarily

0:16:00.240 --> 0:16:03.560
<v Speaker 7>trading down. What they're interested in is a deal in

0:16:03.600 --> 0:16:06.280
<v Speaker 7>many cases. So when we do our consumer surveys, what

0:16:06.320 --> 0:16:09.000
<v Speaker 7>we found is that seven out of ten of consumers

0:16:09.040 --> 0:16:11.440
<v Speaker 7>are looking for some kind of value. And you'll notice

0:16:11.520 --> 0:16:14.560
<v Speaker 7>that a lot of restaurants now will use apps and

0:16:14.640 --> 0:16:17.840
<v Speaker 7>loyalty programs where you get discounts in those apps and

0:16:17.880 --> 0:16:20.880
<v Speaker 7>among those loyalty programs. And that's part of how restaurants

0:16:21.240 --> 0:16:23.440
<v Speaker 7>are trying to appeal to consumers to come back to

0:16:23.480 --> 0:16:26.520
<v Speaker 7>their restaurant time and again. Because we know that even

0:16:26.560 --> 0:16:29.200
<v Speaker 7>though consumers are concerned about the bottom line and concerned

0:16:29.200 --> 0:16:32.600
<v Speaker 7>about what's in their pocketbook, they still want to enjoy restaurants.

0:16:32.680 --> 0:16:34.320
<v Speaker 7>And so the question is how do we want to

0:16:34.320 --> 0:16:36.680
<v Speaker 7>make sure that they're coming into your particular restaurants.

0:16:36.760 --> 0:16:39.520
<v Speaker 3>So how do restaurants do that? I mean, on one end,

0:16:39.560 --> 0:16:42.160
<v Speaker 3>you have employees who are about to get paid twenty

0:16:42.200 --> 0:16:44.920
<v Speaker 3>dollars an hour minimum wage in California in just a

0:16:44.920 --> 0:16:47.120
<v Speaker 3>few months. On the other side, you want customers who

0:16:47.120 --> 0:16:49.680
<v Speaker 3>want value, so they want their dollar to go further.

0:16:50.000 --> 0:16:51.280
<v Speaker 3>Where does that leave your members?

0:16:51.480 --> 0:16:53.600
<v Speaker 7>I think you figured out why the restaurant business is

0:16:53.640 --> 0:16:56.880
<v Speaker 7>a tough business to manage. What our members are really

0:16:56.920 --> 0:17:01.080
<v Speaker 7>doing is trying to balance bringing people in for that

0:17:01.240 --> 0:17:03.800
<v Speaker 7>value and then knowing that there still has to be

0:17:03.840 --> 0:17:06.760
<v Speaker 7>profitability in that menu. And so you're going to see

0:17:07.600 --> 0:17:09.200
<v Speaker 7>You're going to see that change in pricing. But the

0:17:09.240 --> 0:17:10.560
<v Speaker 7>other thing you're going to see is a change in

0:17:10.600 --> 0:17:13.479
<v Speaker 7>technology coming to solve a lot of this problem. What

0:17:13.520 --> 0:17:16.560
<v Speaker 7>we see is more and more restaurant operators using technology

0:17:16.560 --> 0:17:18.639
<v Speaker 7>to solve both their operational efficiency.

0:17:19.000 --> 0:17:20.760
<v Speaker 1>I was just going to say, right to like, we're

0:17:20.840 --> 0:17:21.399
<v Speaker 1>kind of obsessed.

0:17:21.640 --> 0:17:22.800
<v Speaker 3>I think that's part of it. I mean the other

0:17:22.840 --> 0:17:24.879
<v Speaker 3>part that I think is when you walk into a

0:17:24.920 --> 0:17:27.080
<v Speaker 3>fast food a fast food restaurant and you don't see

0:17:27.080 --> 0:17:30.399
<v Speaker 3>people at the cash register, you see a screen that

0:17:30.440 --> 0:17:31.560
<v Speaker 3>you take your order yourself.

0:17:31.640 --> 0:17:34.840
<v Speaker 7>Right, It's a tough balance because everybody wants a smiling face.

0:17:34.960 --> 0:17:36.399
<v Speaker 7>When you walk into a restaurant, you want to be

0:17:36.440 --> 0:17:38.320
<v Speaker 7>greeted by a smiling face and there's no doubt that

0:17:38.320 --> 0:17:41.560
<v Speaker 7>that's what we want. But we also want an affordable meal,

0:17:41.920 --> 0:17:45.520
<v Speaker 7>and so there's a balance between having a technology that

0:17:45.560 --> 0:17:49.880
<v Speaker 7>can provide really consistent, really quick service and having that

0:17:50.080 --> 0:17:52.800
<v Speaker 7>hospitality that greets you. And even in the places where

0:17:52.840 --> 0:17:57.040
<v Speaker 7>you see technology, with the kiosks coming in, you usually

0:17:57.080 --> 0:18:00.479
<v Speaker 7>find that they're delivering your meal to your table, so

0:18:00.520 --> 0:18:03.440
<v Speaker 7>you're getting a little bit more service, even though that

0:18:03.560 --> 0:18:06.879
<v Speaker 7>first experience of the order may have been much more

0:18:06.880 --> 0:18:08.119
<v Speaker 7>of a technological experience.

0:18:08.160 --> 0:18:10.160
<v Speaker 1>All right, So if you think about we started with

0:18:10.320 --> 0:18:12.800
<v Speaker 1>the overall view, just got ten seconds here. I mean

0:18:12.880 --> 0:18:15.240
<v Speaker 1>a couple of words, is it glass half full? Glass

0:18:15.240 --> 0:18:17.680
<v Speaker 1>half empty? A couple words to describe the industry and

0:18:17.680 --> 0:18:20.080
<v Speaker 1>the outlook twelve months out.

0:18:19.920 --> 0:18:22.520
<v Speaker 7>Always glass half full in the restaurant industry. This is

0:18:22.520 --> 0:18:26.720
<v Speaker 7>an industry made up of entrepreneurs who are forever optimistic.

0:18:26.840 --> 0:18:29.080
<v Speaker 7>And I think that the big story for us is

0:18:29.119 --> 0:18:32.080
<v Speaker 7>that growth and driven by a desire for takeout and

0:18:32.119 --> 0:18:32.840
<v Speaker 7>consumer demand.

0:18:32.880 --> 0:18:35.919
<v Speaker 3>That's Michelle korsmo CEO the National Restaurant Association.

0:18:36.280 --> 0:18:38.720
<v Speaker 1>Coming up, we stay on earnings at another stock that

0:18:38.840 --> 0:18:42.119
<v Speaker 1>pop following its financial update this past week, a company

0:18:42.160 --> 0:18:45.960
<v Speaker 1>that's dealing with rising medical costs, retail shrinkage, and safety

0:18:46.000 --> 0:18:48.320
<v Speaker 1>at store.

0:18:51.520 --> 0:18:55.040
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:18:55.080 --> 0:18:58.320
<v Speaker 2>Live weekday afternoons from two to five pm Eastern Listen

0:18:58.359 --> 0:19:01.040
<v Speaker 2>on Apple car Play and then Auto with a Bloomberg

0:19:01.080 --> 0:19:03.600
<v Speaker 2>Business Act or warn't us Live on YouTube.

0:19:04.920 --> 0:19:08.600
<v Speaker 1>Another earnings related stock move this week came from CBS Health.

0:19:08.840 --> 0:19:11.720
<v Speaker 1>Shares moved higher after the pharmacy chain and health insurer

0:19:12.000 --> 0:19:15.720
<v Speaker 1>reported better fourth quarter results than Wall Street expected, relieving

0:19:15.800 --> 0:19:18.680
<v Speaker 1>investor concerns about the impact of rising care expenses and

0:19:18.720 --> 0:19:20.120
<v Speaker 1>It's ATNA insurance unit.

0:19:20.240 --> 0:19:23.119
<v Speaker 3>As for the outlook, the drugstore chain now expects annual

0:19:23.160 --> 0:19:26.080
<v Speaker 3>adjusted earnings at at least eight dollars and thirty cents

0:19:26.080 --> 0:19:28.399
<v Speaker 3>a share, down from at least eight to fifty a share.

0:19:28.760 --> 0:19:31.439
<v Speaker 3>Cash Flow from operations will be at least twelve billion dollars,

0:19:31.480 --> 0:19:33.840
<v Speaker 3>down from an earlier outlook at least twelve point five

0:19:33.840 --> 0:19:34.520
<v Speaker 3>billion dollars.

0:19:34.560 --> 0:19:36.639
<v Speaker 1>You know, so, Tim, after the results, we just wanted

0:19:36.680 --> 0:19:39.120
<v Speaker 1>to know more, and so we headed to CBS headquarters

0:19:39.160 --> 0:19:42.560
<v Speaker 1>in Woonsocket, Rhode Island, and Karen Lynch, president and CEO

0:19:42.720 --> 0:19:43.680
<v Speaker 1>of CVS Health.

0:19:43.800 --> 0:19:45.919
<v Speaker 8>Yeah, in the fourth quarter, you know, we had strong

0:19:46.000 --> 0:19:49.920
<v Speaker 8>results in our pharmacy benefit management company. We had very

0:19:49.920 --> 0:19:54.360
<v Speaker 8>strong results in our pharmacy and Consumer Wellness segment, which

0:19:54.440 --> 0:19:59.080
<v Speaker 8>essentially is our stores, and you know, we'd continue to

0:19:59.119 --> 0:20:02.359
<v Speaker 8>demonstrate growth in our atina health and business. Where we

0:20:02.440 --> 0:20:05.760
<v Speaker 8>had challenges in the quarter is really at the end

0:20:05.760 --> 0:20:10.040
<v Speaker 8>of the year, we saw elevated trends in our medicare

0:20:10.080 --> 0:20:14.520
<v Speaker 8>advantage business, where we saw you know, trends in outpatient

0:20:14.640 --> 0:20:18.200
<v Speaker 8>services you know, think hips and knees. We also saw

0:20:18.760 --> 0:20:23.960
<v Speaker 8>an increase in utilization and dental and vision. But overall,

0:20:24.000 --> 0:20:26.320
<v Speaker 8>as you said, you know, we ended the year strong.

0:20:26.400 --> 0:20:30.240
<v Speaker 8>We delivered on our financial commitments. We grew revenues of

0:20:30.359 --> 0:20:33.720
<v Speaker 8>eleven and a half percent, and you know, we delivered

0:20:33.760 --> 0:20:36.960
<v Speaker 8>EPs of eight point eight seventy four, which was a

0:20:37.000 --> 0:20:38.080
<v Speaker 8>really strong result.

0:20:38.320 --> 0:20:41.959
<v Speaker 1>Yeah, investors, kudos because they have set your stock hire today.

0:20:41.960 --> 0:20:45.199
<v Speaker 1>The results really do suggest that your insurance unit, you

0:20:45.240 --> 0:20:48.600
<v Speaker 1>were able to manage those costs and drive the quarterly results.

0:20:48.800 --> 0:20:51.040
<v Speaker 1>Can you continue to do so? Talk to us about

0:20:51.080 --> 0:20:53.320
<v Speaker 1>kind of the stress and strain from doing that.

0:20:54.600 --> 0:20:59.000
<v Speaker 8>You know, obviously, you know, we have programs in place,

0:20:59.080 --> 0:21:02.119
<v Speaker 8>whether it's the benefit designs that we put in place,

0:21:02.200 --> 0:21:06.119
<v Speaker 8>whether it's our you know, care coordination programs that we

0:21:06.200 --> 0:21:09.480
<v Speaker 8>have in place, you know, whether how we contract with

0:21:09.760 --> 0:21:12.360
<v Speaker 8>our network and our physicians, so you.

0:21:12.320 --> 0:21:15.240
<v Speaker 9>Know, you know, we we feel very confident.

0:21:14.840 --> 0:21:19.960
<v Speaker 8>That we can continue to navigate this environment as we

0:21:20.040 --> 0:21:24.360
<v Speaker 8>move into twenty twenty four. We haven't seen anything unusual

0:21:25.040 --> 0:21:27.320
<v Speaker 8>in the early part of twenty twenty four, but things

0:21:27.320 --> 0:21:31.159
<v Speaker 8>are you know, still emerging and will monitor it throughout

0:21:31.160 --> 0:21:31.480
<v Speaker 8>the year.

0:21:31.680 --> 0:21:33.960
<v Speaker 3>What was unusual about last quarter? You said hips and

0:21:34.040 --> 0:21:36.600
<v Speaker 3>knees really dragged on the quarter at the end of

0:21:36.640 --> 0:21:39.520
<v Speaker 3>the year. What was unusual about that and why why

0:21:39.520 --> 0:21:43.080
<v Speaker 3>can't you really model for that moving forward?

0:21:43.560 --> 0:21:44.840
<v Speaker 9>Yeah, well, we just what.

0:21:44.840 --> 0:21:49.520
<v Speaker 8>We saw was just an elevated utilization and you know,

0:21:49.560 --> 0:21:52.280
<v Speaker 8>we you know, I think part of it is, you know,

0:21:52.359 --> 0:21:56.080
<v Speaker 8>there is there's been some pent up demand over a

0:21:56.119 --> 0:21:59.879
<v Speaker 8>period of time. What we've also seen is more capacity

0:22:00.240 --> 0:22:04.920
<v Speaker 8>in the healthcare system, so you know, more outpatients. Clinics

0:22:04.960 --> 0:22:08.840
<v Speaker 8>are staffed now, so they can have more you know,

0:22:08.920 --> 0:22:09.600
<v Speaker 8>they have more.

0:22:09.440 --> 0:22:12.080
<v Speaker 9>Scheduling available to them. So there's a number of.

0:22:12.040 --> 0:22:16.000
<v Speaker 8>Factors that you know that we wouldn't have seen that

0:22:16.160 --> 0:22:19.920
<v Speaker 8>you know, started that elevated trend in the latter half

0:22:19.920 --> 0:22:20.960
<v Speaker 8>of December.

0:22:21.000 --> 0:22:24.200
<v Speaker 1>Actually, hey, Karen, some other health insurers Humanity United Health

0:22:24.240 --> 0:22:27.040
<v Speaker 1>for instance, who obviously are in this field as well,

0:22:27.520 --> 0:22:29.879
<v Speaker 1>they have worn that these rising costs will mean raising

0:22:30.080 --> 0:22:33.439
<v Speaker 1>prices to increase profit margins. Will you have to do

0:22:33.480 --> 0:22:34.040
<v Speaker 1>the same.

0:22:34.320 --> 0:22:37.800
<v Speaker 8>Well, I think it all depends on the business that

0:22:37.840 --> 0:22:42.080
<v Speaker 8>we're in. So for medicare, you know, CMS essentially sets

0:22:42.119 --> 0:22:46.520
<v Speaker 8>the rates, and so we received our first rate notice

0:22:46.560 --> 0:22:50.399
<v Speaker 8>this past week, and so what we said is, you know,

0:22:50.440 --> 0:22:53.800
<v Speaker 8>we it was in line with expectations, relatively flat flat,

0:22:54.200 --> 0:22:58.520
<v Speaker 8>but it didn't cover the overall rising medical trends. So

0:22:58.560 --> 0:23:01.960
<v Speaker 8>we have the opportunity to go back to CMS and

0:23:02.040 --> 0:23:04.680
<v Speaker 8>you know, give them comments, which we'll be doing in

0:23:05.000 --> 0:23:09.520
<v Speaker 8>the upcoming weeks so that that price is really set,

0:23:09.600 --> 0:23:13.040
<v Speaker 8>and then we design the benefits around the price that's

0:23:13.080 --> 0:23:15.800
<v Speaker 8>set by CMS. So we'll be you know, modifying the

0:23:15.840 --> 0:23:18.919
<v Speaker 8>benefits as we go, as we learn more about the

0:23:18.960 --> 0:23:21.639
<v Speaker 8>final rate notice that comes out in April. And then

0:23:21.680 --> 0:23:24.439
<v Speaker 8>in our commercial business, we obviously have the ability to

0:23:24.920 --> 0:23:29.200
<v Speaker 8>adjust prices to rising trends and we've been doing that

0:23:29.320 --> 0:23:32.840
<v Speaker 8>all along through twenty three and into twenty four.

0:23:32.920 --> 0:23:34.560
<v Speaker 1>So this takes into account because I know you guys

0:23:34.600 --> 0:23:36.439
<v Speaker 1>had warned. I think it was at the JP Morgan

0:23:36.520 --> 0:23:41.119
<v Speaker 1>Healthcare conference that your medical benefit ratio could be higher

0:23:41.119 --> 0:23:44.240
<v Speaker 1>than expected in the fourth quarter. So I'm just wondering.

0:23:44.280 --> 0:23:46.880
<v Speaker 1>So you're feeling like that you'll be able to manage

0:23:46.880 --> 0:23:48.960
<v Speaker 1>that in the in the rest of the year or

0:23:48.960 --> 0:23:49.960
<v Speaker 1>this year specifically.

0:23:50.080 --> 0:23:53.600
<v Speaker 8>Yeah, So yeah, so, Carol, in the fourth quarter, you know,

0:23:53.640 --> 0:23:57.679
<v Speaker 8>we saw some of this emerging trend with medical benefit ratio.

0:23:57.720 --> 0:24:01.040
<v Speaker 8>So as you saw, we were we expected original guideance

0:24:01.119 --> 0:24:03.440
<v Speaker 8>it was eighty six percent at the end of the year,

0:24:03.800 --> 0:24:06.960
<v Speaker 8>which we've just reported today was eighty six point two percent,

0:24:07.200 --> 0:24:08.960
<v Speaker 8>so it was a little bit higher, but we had

0:24:09.080 --> 0:24:13.080
<v Speaker 8>anticipated and talked about it at JP Morgan. As we

0:24:13.200 --> 0:24:16.880
<v Speaker 8>turn the corner into twenty twenty four, we're watching these

0:24:16.920 --> 0:24:19.600
<v Speaker 8>trends and we'll you know, well, we have lots of

0:24:19.680 --> 0:24:23.680
<v Speaker 8>tools and techniques that we use to help people get

0:24:23.680 --> 0:24:26.080
<v Speaker 8>the care they need when they need it, at the

0:24:26.240 --> 0:24:30.320
<v Speaker 8>right at the right levels, at the appropriate sites of care,

0:24:30.560 --> 0:24:33.399
<v Speaker 8>and you know, we help people navigate, you know, and

0:24:33.440 --> 0:24:34.880
<v Speaker 8>coordinate their care.

0:24:35.000 --> 0:24:36.520
<v Speaker 3>Hey, Karen, I want to talk about a different part

0:24:36.520 --> 0:24:38.560
<v Speaker 3>of the business, the second biggest part of the business,

0:24:38.680 --> 0:24:42.280
<v Speaker 3>that's the pharmacy and consumer wellness segment. Talk to us

0:24:42.280 --> 0:24:44.920
<v Speaker 3>a little bit about how the retail environment is right now.

0:24:45.040 --> 0:24:47.199
<v Speaker 3>What you're seeing out there from the consumer, is the

0:24:47.200 --> 0:24:50.840
<v Speaker 3>consumer healthy? You have a great view on the American consumer,

0:24:50.920 --> 0:24:52.600
<v Speaker 3>so share with us those thoughts.

0:24:52.840 --> 0:24:53.040
<v Speaker 9>Yeah.

0:24:53.080 --> 0:24:55.760
<v Speaker 8>So, well, first of all, you know, stepping back, those

0:24:55.800 --> 0:25:00.720
<v Speaker 8>stores are really another avenue for healthcare delivery. When consumers

0:25:00.760 --> 0:25:04.879
<v Speaker 8>are coming into CBS, more likely than not, they're coming

0:25:04.880 --> 0:25:06.119
<v Speaker 8>in to fill a prescription.

0:25:06.640 --> 0:25:09.320
<v Speaker 9>So we have seen an increase in.

0:25:10.480 --> 0:25:14.439
<v Speaker 8>Our script volume over the course of twenty three and

0:25:14.560 --> 0:25:18.679
<v Speaker 8>starting in twenty twenty four, we built an immunization franchise,

0:25:18.720 --> 0:25:21.960
<v Speaker 8>so people are coming to our stores for their RS

0:25:22.040 --> 0:25:25.240
<v Speaker 8>feed vaccine, for their COVID vaccines, for their flu vaccines,

0:25:25.280 --> 0:25:28.959
<v Speaker 8>for their shingle vaccines. That's really creating, you know, additional

0:25:29.000 --> 0:25:31.879
<v Speaker 8>revenue streams for us, an additional value to the consumer

0:25:31.960 --> 0:25:35.720
<v Speaker 8>because it offers a convenient place for people to get

0:25:35.720 --> 0:25:38.760
<v Speaker 8>their immunizations. It's right usually right around the corner from

0:25:38.800 --> 0:25:42.080
<v Speaker 8>your home. We've built digital assets so that you have

0:25:42.240 --> 0:25:46.160
<v Speaker 8>the ability to schedule online, so we've made it very

0:25:46.200 --> 0:25:49.639
<v Speaker 8>convenient for those individuals. And what we're seeing in the

0:25:49.680 --> 0:25:53.560
<v Speaker 8>front of the store, you know, we're obviously seeing consumer behavior.

0:25:53.640 --> 0:25:58.520
<v Speaker 8>People are making choices for lower prices. We're seeing more

0:25:58.520 --> 0:26:01.800
<v Speaker 8>of the CBS brand where so people are cost you know,

0:26:01.920 --> 0:26:04.920
<v Speaker 8>just cost comparison, and we are starting to see people

0:26:05.080 --> 0:26:07.920
<v Speaker 8>kind of leveraging the CBS brand products.

0:26:08.000 --> 0:26:10.840
<v Speaker 3>Okay, so going to generics a little bit, it sounds like, hey,

0:26:11.160 --> 0:26:13.840
<v Speaker 3>let's talk about shrinkage. It's a huge, a huge problem

0:26:13.880 --> 0:26:14.880
<v Speaker 3>over the last couple of years.

0:26:14.880 --> 0:26:16.720
<v Speaker 1>We all want products to be taken out of jail.

0:26:16.760 --> 0:26:19.680
<v Speaker 1>But yeah, it's so frustrating retail.

0:26:19.400 --> 0:26:21.760
<v Speaker 3>Jo it's crazy. Is it getting any better? Is it

0:26:21.760 --> 0:26:23.760
<v Speaker 3>still a huge issue? Is there any improvement?

0:26:24.000 --> 0:26:26.679
<v Speaker 8>Yeah, I would say it's a concern for ours and

0:26:26.720 --> 0:26:29.520
<v Speaker 8>first and foremost, we're very concerned about the safety of

0:26:29.560 --> 0:26:31.879
<v Speaker 8>our colleagues, and we put a number of measures in

0:26:31.920 --> 0:26:35.120
<v Speaker 8>place to make sure that our colleagues are safe.

0:26:35.640 --> 0:26:37.240
<v Speaker 9>And as you.

0:26:37.160 --> 0:26:40.200
<v Speaker 8>Pointed out, we lock things up so that we can

0:26:40.240 --> 0:26:43.880
<v Speaker 8>deter some of the thieves from coming into our stores

0:26:43.920 --> 0:26:48.280
<v Speaker 8>and stealing our products. And you know, we've seen it

0:26:48.520 --> 0:26:53.680
<v Speaker 8>somewhat moderate, but we're working very closely with attorney generals

0:26:53.680 --> 0:26:59.760
<v Speaker 8>with local law enforcement to really have people prosecuted when

0:26:59.800 --> 0:27:03.000
<v Speaker 8>there are stealing from our stores. And this is not

0:27:03.160 --> 0:27:06.240
<v Speaker 8>just a CVS Health prom This is a retail problem,

0:27:06.400 --> 0:27:10.240
<v Speaker 8>and you know, we all are coordinated to really work

0:27:10.280 --> 0:27:12.760
<v Speaker 8>with law enforcement so that you know, we can deter

0:27:13.480 --> 0:27:16.240
<v Speaker 8>the theft. It is very costly to us, and my

0:27:16.480 --> 0:27:18.800
<v Speaker 8>you know, my big concern is making sure that our

0:27:18.800 --> 0:27:20.320
<v Speaker 8>colleagues are safe in our stores.

0:27:20.400 --> 0:27:22.119
<v Speaker 1>Totally get it, and I'm just curious. It sounds like

0:27:22.160 --> 0:27:23.600
<v Speaker 1>you've answered her, but I want to ask you about

0:27:23.640 --> 0:27:27.160
<v Speaker 1>pharmacist specifically walking out. How are you addressing those concerns

0:27:27.680 --> 0:27:30.080
<v Speaker 1>and also just concerned about not having enough staff those

0:27:30.080 --> 0:27:32.720
<v Speaker 1>pharmacists that have you know, talked about overlap and are

0:27:32.720 --> 0:27:35.320
<v Speaker 1>not having enough overlap or just talking about burnout. How

0:27:35.320 --> 0:27:37.320
<v Speaker 1>do you address that specifically because that's gonna be a

0:27:37.359 --> 0:27:38.040
<v Speaker 1>big issue.

0:27:38.240 --> 0:27:38.480
<v Speaker 9>Yeah.

0:27:38.680 --> 0:27:40.000
<v Speaker 8>You know what I say is, you know, there's a

0:27:40.040 --> 0:27:42.960
<v Speaker 8>lot of media coverage on the pharmacy walkouts. We actually

0:27:42.960 --> 0:27:45.639
<v Speaker 8>didn't really have pharmacy walkouts. We didn't close any stores.

0:27:45.680 --> 0:27:47.760
<v Speaker 9>We we're able to staff all the stores.

0:27:48.520 --> 0:27:50.800
<v Speaker 8>But what you know, what we have been doing is

0:27:50.920 --> 0:27:53.760
<v Speaker 8>making sure that you know, we and the pharmacists you know,

0:27:53.840 --> 0:27:56.119
<v Speaker 8>have one common goal, and that's to make sure that

0:27:56.160 --> 0:27:59.159
<v Speaker 8>we are caring for our patients and they're getting the

0:27:59.440 --> 0:28:03.359
<v Speaker 8>prescriptions that they need. We have been investing, you know,

0:28:03.400 --> 0:28:07.840
<v Speaker 8>a fair amount of wage investment for our pharmacies. We

0:28:07.920 --> 0:28:11.560
<v Speaker 8>have also improved our technology, so we're making it more

0:28:11.600 --> 0:28:16.119
<v Speaker 8>efficient and the operations more efficient, so the pharmacy pharmacists

0:28:16.119 --> 0:28:18.680
<v Speaker 8>can actually do what they do best, and that's.

0:28:18.440 --> 0:28:19.680
<v Speaker 9>Caring for the patients.

0:28:20.000 --> 0:28:26.960
<v Speaker 8>We've been investing in recruiting and skill upskilling and skill development,

0:28:27.200 --> 0:28:31.520
<v Speaker 8>and we've actually seen a reduction in overall you know,

0:28:31.520 --> 0:28:34.120
<v Speaker 8>attrition for our pharmacists. So I think, you know, we've

0:28:34.160 --> 0:28:36.760
<v Speaker 8>been making really good progress over the course of the

0:28:36.800 --> 0:28:37.920
<v Speaker 8>latter half of last year.

0:28:38.040 --> 0:28:39.840
<v Speaker 1>Karen, I feel like I'd be remiss if I didn't ask.

0:28:39.880 --> 0:28:42.640
<v Speaker 1>You talked about script volume being up earlier. Is some

0:28:42.680 --> 0:28:44.880
<v Speaker 1>of that because of the new weight loss the new

0:28:44.960 --> 0:28:47.120
<v Speaker 1>class of weight loss drugs? I mean, what impact are

0:28:47.160 --> 0:28:51.240
<v Speaker 1>you seeing kind of the activity are people paying for itself?

0:28:51.280 --> 0:28:53.120
<v Speaker 1>Is it mostly be covered by insurers?

0:28:53.120 --> 0:28:56.320
<v Speaker 8>And yeah, the weight loss drugs, you know, we have

0:28:56.480 --> 0:28:59.280
<v Speaker 8>seen a lot of volume and the weight weight loss drugs.

0:28:59.320 --> 0:29:03.520
<v Speaker 8>We know that they are effective for diabetes and.

0:29:03.480 --> 0:29:04.680
<v Speaker 9>For weight management.

0:29:05.400 --> 0:29:09.440
<v Speaker 8>There is a shortage and we're managing through those shortages,

0:29:09.520 --> 0:29:12.760
<v Speaker 8>but they are you know, we are seeing you know

0:29:12.800 --> 0:29:15.360
<v Speaker 8>some of the volume coming from the weight loss drugs

0:29:15.400 --> 0:29:17.160
<v Speaker 8>across our entire business.

0:29:17.280 --> 0:29:20.320
<v Speaker 1>Karen, a great snapshot of so much that is important

0:29:20.360 --> 0:29:22.440
<v Speaker 1>to the economy. So thank you so much for carving

0:29:22.480 --> 0:29:25.400
<v Speaker 1>some time out for us, really really appreciated. Karen Lynch, President,

0:29:25.480 --> 0:29:29.920
<v Speaker 1>chief executive Officer CVS Health, joining us from company headquarters

0:29:29.920 --> 0:29:31.960
<v Speaker 1>in Rhode Island. The stock still up about two point

0:29:32.000 --> 0:29:32.560
<v Speaker 1>three percent.

0:29:34.400 --> 0:29:38.240
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:29:38.320 --> 0:29:41.160
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0:29:41.280 --> 0:29:44.240
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0:29:44.280 --> 0:29:47.560
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0:29:47.600 --> 0:29:52.280
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0:29:53.320 --> 0:29:58.880
<v Speaker 1>Come Barbie, Let's go party. All right, folks, we are

0:29:58.920 --> 0:30:01.840
<v Speaker 1>talking about Home of Barbie and so much more. Mattel.

0:30:02.360 --> 0:30:05.320
<v Speaker 1>The stock bouncing around today, up as high as nearly

0:30:05.360 --> 0:30:08.840
<v Speaker 1>three percent, lower fractually as we speak, actually pretty flat now,

0:30:09.000 --> 0:30:11.080
<v Speaker 1>the home of Barbie, hot wheels, and as we said,

0:30:11.080 --> 0:30:13.000
<v Speaker 1>so much more. Reported sales as well as a just

0:30:13.160 --> 0:30:15.520
<v Speaker 1>earnings per share for the fourth quarter did miss the

0:30:15.560 --> 0:30:18.280
<v Speaker 1>average analyst estimate, but adjusted gross margin for the year

0:30:18.360 --> 0:30:20.040
<v Speaker 1>it did be the analyst estament.

0:30:20.160 --> 0:30:22.440
<v Speaker 3>Yeah, sales were up sixteen percent in the fourth quarter.

0:30:22.520 --> 0:30:25.120
<v Speaker 3>Let's get to it with Enon Christ, chairman and CEO

0:30:25.560 --> 0:30:28.640
<v Speaker 3>of Mattel. He joins us from El Segundo, California. Enon,

0:30:28.720 --> 0:30:30.280
<v Speaker 3>good to see you. I got to tell you sometimes

0:30:30.280 --> 0:30:32.400
<v Speaker 3>when we interview you, I just expect, like Will Ferrell

0:30:32.480 --> 0:30:35.040
<v Speaker 3>to show up right there and it's not Enon Christ.

0:30:35.120 --> 0:30:37.880
<v Speaker 3>But we are happy to see you this afternoon. How

0:30:38.360 --> 0:30:40.320
<v Speaker 3>are you doing? How is you know? We heard from

0:30:40.320 --> 0:30:42.920
<v Speaker 3>you guys yesterday. Stock bouncing around a little bit. Sales

0:30:42.920 --> 0:30:44.520
<v Speaker 3>were up, but a couple things did not come in

0:30:44.560 --> 0:30:46.520
<v Speaker 3>line with analyst estimates. How are you thinking about the

0:30:46.560 --> 0:30:47.720
<v Speaker 3>quarter and in the year.

0:30:47.960 --> 0:30:50.120
<v Speaker 6>Yeah, well, thank you for inviting me again. It's always

0:30:50.120 --> 0:30:53.000
<v Speaker 6>good to be here with you. It was a very

0:30:53.040 --> 0:30:56.560
<v Speaker 6>strong fourth quarter for Mattel, with double digit growth in

0:30:56.680 --> 0:31:00.800
<v Speaker 6>top and bottom line with significant margin expansion. The year

0:31:00.840 --> 0:31:03.320
<v Speaker 6>as a whole was a milestone year for the company.

0:31:03.800 --> 0:31:06.640
<v Speaker 6>In addition to the incredible success of the Barbie Movie,

0:31:06.760 --> 0:31:09.600
<v Speaker 6>which we could not be more proud of, we extended

0:31:09.640 --> 0:31:12.840
<v Speaker 6>our leadership in key toy categories and gained significant share

0:31:12.960 --> 0:31:17.160
<v Speaker 6>overall and continue to strengthen our financial position. You know,

0:31:17.200 --> 0:31:19.360
<v Speaker 6>we talked on the call about the fact that we

0:31:19.480 --> 0:31:23.040
<v Speaker 6>generated over seven hundred million dollars free cash flow, more

0:31:23.040 --> 0:31:25.560
<v Speaker 6>than two and a half times of last year. We

0:31:25.680 --> 0:31:29.320
<v Speaker 6>achieved an investment grade rating in the year, balance sheet

0:31:29.400 --> 0:31:32.080
<v Speaker 6>is in the strongest we've had in years, and we

0:31:32.240 --> 0:31:35.920
<v Speaker 6>just announced a one billion dollar share repurchase program and

0:31:36.000 --> 0:31:39.120
<v Speaker 6>believe we're in an excellent position to continue to execute

0:31:39.120 --> 0:31:39.760
<v Speaker 6>our strategy.

0:31:40.120 --> 0:31:42.880
<v Speaker 1>So what else do you do with that strong cash

0:31:42.880 --> 0:31:44.720
<v Speaker 1>flow and all that money? Where else do you want

0:31:44.720 --> 0:31:47.200
<v Speaker 1>to invest it? Investors love when you give it back,

0:31:47.240 --> 0:31:49.200
<v Speaker 1>but where else can you kind of invest it back

0:31:49.200 --> 0:31:49.840
<v Speaker 1>in the business.

0:31:50.280 --> 0:31:53.080
<v Speaker 6>Well, in terms of capital a, location priorities, the number

0:31:53.120 --> 0:31:57.520
<v Speaker 6>one area that we focus on is organic growth, and

0:31:57.560 --> 0:32:01.000
<v Speaker 6>we're looking to continue to invest in areas that can

0:32:01.040 --> 0:32:05.680
<v Speaker 6>create value and position the company for long term, sustainable,

0:32:05.720 --> 0:32:10.200
<v Speaker 6>profitable growth. We also look to maintain our investment grad

0:32:10.280 --> 0:32:12.680
<v Speaker 6>uating and keep our leverage ratio between two to two

0:32:12.720 --> 0:32:16.080
<v Speaker 6>and a half times that to Ibida, and of course

0:32:16.480 --> 0:32:19.360
<v Speaker 6>there are m and a opportunities that we're looking to

0:32:20.040 --> 0:32:24.520
<v Speaker 6>look at and consider. Will be very disciplined. We will

0:32:24.520 --> 0:32:28.000
<v Speaker 6>make sure that whatever we do is thoughtful, strategic, and

0:32:28.080 --> 0:32:32.120
<v Speaker 6>accreative to the company and continue to be in line

0:32:32.320 --> 0:32:34.760
<v Speaker 6>with our strategy for value creation.

0:32:34.720 --> 0:32:36.720
<v Speaker 1>All right in and you know as well, you say

0:32:37.240 --> 0:32:39.880
<v Speaker 1>M and A opportunities are ears per cup So what

0:32:40.080 --> 0:32:42.440
<v Speaker 1>might be some of those M and A opportunities? How

0:32:42.520 --> 0:32:44.680
<v Speaker 1>are you thinking about it? Because who would I think

0:32:44.840 --> 0:32:47.720
<v Speaker 1>maybe ten years ago, fifteen years ago that you guys

0:32:47.760 --> 0:32:50.880
<v Speaker 1>would be creating content and creating a movie that was

0:32:52.120 --> 0:32:55.360
<v Speaker 1>the highest in terms of gross buildings for twenty twenty three.

0:32:55.800 --> 0:32:57.960
<v Speaker 1>So here you are. So when you think about M

0:32:57.960 --> 0:33:01.040
<v Speaker 1>and A opportunities, where do you go or where should

0:33:01.080 --> 0:33:03.280
<v Speaker 1>we be thinking when it comes to you guys.

0:33:03.440 --> 0:33:07.960
<v Speaker 6>Or we can't be to early to be specific about opportunity.

0:33:08.080 --> 0:33:11.480
<v Speaker 1>You could, but.

0:33:10.560 --> 0:33:13.040
<v Speaker 6>Too early, too early. But as I said, you know

0:33:13.080 --> 0:33:16.040
<v Speaker 6>we we have been very disciplined in the way we

0:33:16.080 --> 0:33:19.680
<v Speaker 6>manage our balance sheet over the years, and and we

0:33:19.840 --> 0:33:25.360
<v Speaker 6>remain very thoughtful and very strategic about any choice that

0:33:25.400 --> 0:33:28.760
<v Speaker 6>we might make when it comes to capital deployment and

0:33:28.760 --> 0:33:32.960
<v Speaker 6>on MINA opportunities. That said, we have the capital, we

0:33:33.080 --> 0:33:36.320
<v Speaker 6>have the strength, we have a very strong platform that

0:33:36.520 --> 0:33:40.000
<v Speaker 6>is scalable, and we would look for opportunities that would

0:33:40.040 --> 0:33:47.680
<v Speaker 6>accelerate our strategy without putting the company under any any risk, uh,

0:33:47.760 --> 0:33:50.760
<v Speaker 6>and make sure that it's a creative and strategic to

0:33:51.200 --> 0:33:52.840
<v Speaker 6>the direction what we're heading if we.

0:33:52.800 --> 0:33:56.959
<v Speaker 1>Can follow there. Is it more akin to an acquisition

0:33:57.000 --> 0:33:59.320
<v Speaker 1>that gives you another toy to play with and build

0:33:59.360 --> 0:34:01.840
<v Speaker 1>content off of it, or is it more on the

0:34:01.880 --> 0:34:04.800
<v Speaker 1>content creation side that you guys in terms of M

0:34:04.840 --> 0:34:07.640
<v Speaker 1>and A opportunities might be most interested in.

0:34:07.920 --> 0:34:10.600
<v Speaker 6>Too early to be specific. And it's not to say

0:34:10.640 --> 0:34:13.880
<v Speaker 6>that we don't have exciting organic opportunities. You know, we

0:34:13.960 --> 0:34:18.759
<v Speaker 6>have a portfolio that proving itself within the toy side,

0:34:18.800 --> 0:34:21.560
<v Speaker 6>and of course now we have template and showcase for

0:34:21.600 --> 0:34:24.319
<v Speaker 6>what we can do outside of the toy isle. And

0:34:24.560 --> 0:34:27.279
<v Speaker 6>you know, some of the important takeaways from the year

0:34:28.040 --> 0:34:31.600
<v Speaker 6>was how our brands resonate outside of the toy isle,

0:34:32.080 --> 0:34:35.080
<v Speaker 6>and that is a key part of our strategy to

0:34:35.080 --> 0:34:38.400
<v Speaker 6>be successful within the toy part of the company and

0:34:38.600 --> 0:34:44.080
<v Speaker 6>continue to evolve and grow in entertainment other verticals highly

0:34:44.160 --> 0:34:46.799
<v Speaker 6>accreative and adjacent to the toy industry, but where we

0:34:46.880 --> 0:34:50.240
<v Speaker 6>can create value from organic growth.

0:34:50.400 --> 0:34:52.120
<v Speaker 3>Hey, you know, I want to talk a little bit

0:34:52.120 --> 0:34:55.400
<v Speaker 3>about the twenty twenty four outlook we learned from you yesterday,

0:34:55.400 --> 0:34:57.919
<v Speaker 3>and I think that some might say it's a little

0:34:58.000 --> 0:35:00.640
<v Speaker 3>conservative because it calls for a third straight year of

0:35:00.640 --> 0:35:03.600
<v Speaker 3>flat sales growth. How conservative are you being here?

0:35:03.880 --> 0:35:07.440
<v Speaker 6>Well, we do expect the industry to be down in

0:35:07.480 --> 0:35:12.000
<v Speaker 6>the year, and in that context, we expect to gain

0:35:12.080 --> 0:35:14.880
<v Speaker 6>share and be ahead of the industry and continue the

0:35:14.920 --> 0:35:20.440
<v Speaker 6>momentum that we have already with very strong gain market

0:35:20.440 --> 0:35:24.080
<v Speaker 6>share gain in twenty twenty three. Our priority for twenty

0:35:24.120 --> 0:35:29.120
<v Speaker 6>twenty four is on growth in profitability, expanding our growth

0:35:29.160 --> 0:35:33.440
<v Speaker 6>margin and generate a strong cash flow, and this is

0:35:33.480 --> 0:35:39.440
<v Speaker 6>something we've done successfully in twenty twenty three. We believe

0:35:39.480 --> 0:35:42.640
<v Speaker 6>that we will grow in twenty twenty five both top

0:35:42.719 --> 0:35:48.000
<v Speaker 6>and bottom line and with a strong market share gain

0:35:48.640 --> 0:35:55.000
<v Speaker 6>and overall strong performance broad based performance within the toy industry.

0:35:55.560 --> 0:36:00.040
<v Speaker 6>We see multiple drivers that will continue to put the

0:36:00.080 --> 0:36:03.520
<v Speaker 6>company on the front foot as we execute our strategy

0:36:03.600 --> 0:36:04.080
<v Speaker 6>in and I.

0:36:04.040 --> 0:36:06.160
<v Speaker 1>Think though you know, I guess we're all wondering. You know,

0:36:06.200 --> 0:36:08.520
<v Speaker 1>you guys do get a great vantage point when it

0:36:08.560 --> 0:36:10.120
<v Speaker 1>comes to the consumer. I think a lot of us

0:36:10.120 --> 0:36:12.120
<v Speaker 1>would say, if we want to, you know, get something

0:36:12.120 --> 0:36:14.200
<v Speaker 1>for one of our kids, like that is a priority.

0:36:14.360 --> 0:36:17.960
<v Speaker 1>So in terms of consumer and consumption spending, what are

0:36:18.000 --> 0:36:21.360
<v Speaker 1>you seeing how would you describe the consumer from your.

0:36:21.200 --> 0:36:27.040
<v Speaker 6>Perspective, Well, what we saw in twenty twenty three is

0:36:29.080 --> 0:36:35.120
<v Speaker 6>a shift in consumer spending towards experiences and services, and

0:36:35.200 --> 0:36:38.680
<v Speaker 6>we see it moderating. It will continue to moderate in

0:36:38.719 --> 0:36:43.240
<v Speaker 6>twenty twenty four, and beyond twenty four, we believe that

0:36:43.840 --> 0:36:46.839
<v Speaker 6>those trends will further improve in that the industry will

0:36:46.880 --> 0:36:50.800
<v Speaker 6>return to growth and continue to grow over the long term.

0:36:51.520 --> 0:36:55.880
<v Speaker 6>The toy industry as a whole has very strong fundamentals.

0:36:56.760 --> 0:36:59.960
<v Speaker 6>It's an important part of consumers lives. It's a fundamental

0:37:00.960 --> 0:37:05.200
<v Speaker 6>core human behavior. The toy isle is a strategic liver

0:37:05.440 --> 0:37:11.040
<v Speaker 6>for retailers. It's experiential, it drives food traffic. Items are affordable,

0:37:11.680 --> 0:37:15.320
<v Speaker 6>and especially when it comes to quality product and trusted brands,

0:37:16.239 --> 0:37:20.160
<v Speaker 6>parents will always prioritize spending money on their children and

0:37:20.200 --> 0:37:22.960
<v Speaker 6>and and and and cut on other things rather than

0:37:24.000 --> 0:37:26.520
<v Speaker 6>quality toys for for their for their children.

0:37:26.680 --> 0:37:28.759
<v Speaker 3>If you're just joining us, we're speaking right now to

0:37:28.840 --> 0:37:31.799
<v Speaker 3>Eon Christ chairman and CEO of Mattel, joining us from

0:37:31.800 --> 0:37:34.239
<v Speaker 3>El Segundo, California. You know, and I want to talk

0:37:34.280 --> 0:37:38.320
<v Speaker 3>about specific brands and segments within Mittel's portfolio, specifically Fisher

0:37:38.360 --> 0:37:41.600
<v Speaker 3>Price the brand had a great fourth quarter. Do you

0:37:41.640 --> 0:37:44.400
<v Speaker 3>believe you can extend the momentum here? Do you expect

0:37:44.400 --> 0:37:46.480
<v Speaker 3>to gain share when it comes to infant toddler in

0:37:46.560 --> 0:37:48.120
<v Speaker 3>preschool market this year?

0:37:48.600 --> 0:37:51.080
<v Speaker 6>Yes, Fisher Price did have a great quarter. It was

0:37:51.200 --> 0:37:54.719
<v Speaker 6>up double digit, It was number one in the category

0:37:54.880 --> 0:37:58.880
<v Speaker 6>and gain more share for the full year within Fisher Price,

0:37:59.000 --> 0:38:03.839
<v Speaker 6>Little People form particularly strongly and expanded into a doubt

0:38:03.920 --> 0:38:08.680
<v Speaker 6>collector line with some great product for the super Bowl.

0:38:08.800 --> 0:38:09.879
<v Speaker 6>So look out for that.

0:38:10.400 --> 0:38:11.919
<v Speaker 3>Okay, what about when it comes to Hot Wheel?

0:38:12.000 --> 0:38:14.440
<v Speaker 1>Oh wait, go ahead, wait, so wait, how big? How

0:38:14.520 --> 0:38:17.280
<v Speaker 1>much demand is there? Give us an idea?

0:38:17.440 --> 0:38:20.760
<v Speaker 6>No, as you can imagine. Of course, it's in high demand.

0:38:20.760 --> 0:38:23.040
<v Speaker 6>And Little People is such a great brand, and this

0:38:23.120 --> 0:38:26.920
<v Speaker 6>is where we touch culture. This is our expertise and

0:38:27.560 --> 0:38:30.360
<v Speaker 6>something we do so well. You have a product that

0:38:31.520 --> 0:38:34.160
<v Speaker 6>is ever green. But here you know, we have moments

0:38:34.200 --> 0:38:38.200
<v Speaker 6>and opportunities to touch societal moments like the super Bowl

0:38:38.400 --> 0:38:40.279
<v Speaker 6>and create a special offering for this.

0:38:40.480 --> 0:38:42.719
<v Speaker 1>Is there a tailor swift Little People? That's what we

0:38:42.760 --> 0:38:43.239
<v Speaker 1>want to know.

0:38:43.520 --> 0:38:47.440
<v Speaker 6>Anything is possible for people watch that space.

0:38:47.560 --> 0:38:49.120
<v Speaker 3>All I know is my daughter likes to eat the

0:38:49.160 --> 0:38:52.520
<v Speaker 3>Little People. Okay, what about Hot Wheels because it reached

0:38:52.560 --> 0:38:54.840
<v Speaker 3>just one point six billion dollars in gross billing for

0:38:54.880 --> 0:38:58.320
<v Speaker 3>twenty twenty three, surpassing Barbie. Do you see Hot Wheels

0:38:58.320 --> 0:39:00.560
<v Speaker 3>staying the number one brand for this four future?

0:39:02.280 --> 0:39:06.120
<v Speaker 6>Hot Wells is such an incredible brand. It's a huge

0:39:06.360 --> 0:39:11.879
<v Speaker 6>canvas of ideas and innovation and product and opportunities. Hot

0:39:11.920 --> 0:39:15.799
<v Speaker 6>Wells was up sixteen percent in the quarter. For the

0:39:15.880 --> 0:39:18.680
<v Speaker 6>full year, it was sixteen percent for the full year,

0:39:19.239 --> 0:39:21.880
<v Speaker 6>and it was the sixth consecutive record year for the

0:39:21.920 --> 0:39:27.000
<v Speaker 6>brand after over fifty years of existence, so it's been

0:39:27.480 --> 0:39:32.960
<v Speaker 6>on a real, real growth momentum. We gained almost three

0:39:33.040 --> 0:39:36.759
<v Speaker 6>hundred basis points in the category. We have by far

0:39:36.840 --> 0:39:41.880
<v Speaker 6>the largest market chare on record, and Hotwells continues to

0:39:41.880 --> 0:39:46.000
<v Speaker 6>be the number one brand globally in vehicles per Circana.

0:39:46.920 --> 0:39:50.200
<v Speaker 6>In twenty four we expect our vehicles category to grow

0:39:50.480 --> 0:39:52.759
<v Speaker 6>driven by Hot Wheels and Hot Waves will grow yet

0:39:52.760 --> 0:39:57.439
<v Speaker 6>again seven consecutive record year for the brand. And don't

0:39:57.440 --> 0:40:00.560
<v Speaker 6>forget that we have a movie in development with the

0:40:00.840 --> 0:40:04.760
<v Speaker 6>jj Abrams at Warner Brothers for Hot Wheels and another

0:40:04.840 --> 0:40:10.160
<v Speaker 6>movie a Matchbooks movie with Skydance that produced Mission Impossible

0:40:10.200 --> 0:40:14.680
<v Speaker 6>in TOPGA. So two of the most successful filmmakers in

0:40:14.719 --> 0:40:18.160
<v Speaker 6>Hollywood are working on two very exciting brands as part

0:40:18.200 --> 0:40:19.480
<v Speaker 6>of our vehicles portfolio.

0:40:19.520 --> 0:40:22.200
<v Speaker 1>How profitable is that area becoming for you? You know, we

0:40:22.239 --> 0:40:24.879
<v Speaker 1>talked about Barbie Heist grossing film of twenty twenty three

0:40:24.960 --> 0:40:27.279
<v Speaker 1>generating and I hope I have this number right, something

0:40:27.320 --> 0:40:29.719
<v Speaker 1>like one point four billion or so, give or take

0:40:29.760 --> 0:40:33.640
<v Speaker 1>a little bit. What ultimately was the impact on Mittel's

0:40:33.640 --> 0:40:39.680
<v Speaker 1>bottom line as a result of that movie. I'm just curious.

0:40:40.640 --> 0:40:45.040
<v Speaker 6>Yes, we were happy to share that the Barbie movie

0:40:45.800 --> 0:40:49.840
<v Speaker 6>generated for Mattel in twenty twenty three. Just that, just

0:40:49.880 --> 0:40:53.040
<v Speaker 6>twenty twenty three, one hundred and fifty million dollars of

0:40:53.160 --> 0:40:58.600
<v Speaker 6>revenue and about ninety million of operating income directly related

0:40:59.320 --> 0:41:03.480
<v Speaker 6>to the movie. This is box office plus toys and

0:41:03.560 --> 0:41:07.840
<v Speaker 6>consumer product directly associated with the movie. So this is

0:41:07.920 --> 0:41:12.600
<v Speaker 6>one brand, one movie in one year. And the reason

0:41:12.640 --> 0:41:16.359
<v Speaker 6>we share that is to illustrate the potential that we

0:41:16.440 --> 0:41:21.200
<v Speaker 6>can that we can generate out of our growing entertainment business.

0:41:21.719 --> 0:41:24.360
<v Speaker 6>And while we're not saying that every movie will be

0:41:24.400 --> 0:41:28.080
<v Speaker 6>the next Barbie in the aggregate, this could become a

0:41:28.120 --> 0:41:33.839
<v Speaker 6>meaningful part of our business. Our entertainment offering that includes film, television,

0:41:34.400 --> 0:41:40.279
<v Speaker 6>live events, consumer product and merchandise, digital music. Location based

0:41:40.400 --> 0:41:45.400
<v Speaker 6>entertainment in the aggregate across our portfolio can be an

0:41:45.440 --> 0:41:49.440
<v Speaker 6>important business for Mattel and clearly we are on that

0:41:49.560 --> 0:41:52.960
<v Speaker 6>path to capture that value. And the Barbie movie is

0:41:53.000 --> 0:41:55.960
<v Speaker 6>really a showcase or a template to illustrate that.

0:41:56.120 --> 0:41:58.360
<v Speaker 1>Well, it's a success story, right, I've got to imagine,

0:41:58.400 --> 0:42:00.440
<v Speaker 1>you know, you talked about a couple of movies already

0:42:00.480 --> 0:42:05.800
<v Speaker 1>based on Mattel products, toys, if you will, intellectual property,

0:42:06.320 --> 0:42:08.600
<v Speaker 1>whatever you want to call it. But I do wonder

0:42:08.920 --> 0:42:12.040
<v Speaker 1>how many people were knocking on your door after the

0:42:12.080 --> 0:42:14.920
<v Speaker 1>success of Barbie, where many would probably have thought it

0:42:15.000 --> 0:42:17.799
<v Speaker 1>never could happen, and it did. Are a lot of

0:42:17.960 --> 0:42:21.279
<v Speaker 1>studios streaming and what have you knocking on your door

0:42:21.280 --> 0:42:23.040
<v Speaker 1>about future collaborations.

0:42:23.480 --> 0:42:27.440
<v Speaker 6>Well, you can imagine what the movie did in terms

0:42:27.440 --> 0:42:33.360
<v Speaker 6>of showing that our brands resonate outside of the toy isle.

0:42:33.920 --> 0:42:36.560
<v Speaker 6>And this was something that was not obvious before and

0:42:36.640 --> 0:42:40.960
<v Speaker 6>clearly the Barbie Movie showed that with the right creative vision,

0:42:41.760 --> 0:42:44.400
<v Speaker 6>with when you work with the best filmmakers in the

0:42:44.400 --> 0:42:49.600
<v Speaker 6>world like Greta Gerway, Go Mango, Robbie Ryan Gosling. Great

0:42:49.600 --> 0:42:54.799
<v Speaker 6>things happen, and perhaps the biggest evolution for us as

0:42:54.800 --> 0:42:57.879
<v Speaker 6>a company was to realize that people who buy our

0:42:57.960 --> 0:43:03.160
<v Speaker 6>product are not just consumer rumors. They're fans, right and

0:43:03.200 --> 0:43:07.040
<v Speaker 6>in the aggregate, fans become an audience. And that's when

0:43:07.040 --> 0:43:09.759
<v Speaker 6>you realize that you're actually speaking to an audience. That's

0:43:09.800 --> 0:43:13.759
<v Speaker 6>where you see. That's when opportunities open up and you

0:43:13.800 --> 0:43:18.120
<v Speaker 6>can capture and create significant value in other in other verticals.

0:43:18.320 --> 0:43:21.319
<v Speaker 1>Hey, listen, twenty seconds last twenty five? Is it going

0:43:21.360 --> 0:43:23.440
<v Speaker 1>to be a Barbie two? Does Alan get a movie?

0:43:23.480 --> 0:43:25.799
<v Speaker 1>Does Can get a movie? You can make news right

0:43:25.800 --> 0:43:26.640
<v Speaker 1>here with us.

0:43:26.920 --> 0:43:27.160
<v Speaker 2>You know.

0:43:27.280 --> 0:43:30.480
<v Speaker 6>We we always said we're looking to create and build

0:43:30.520 --> 0:43:35.160
<v Speaker 6>and develop film franchises. We're not talking specifically about Barbie,

0:43:35.480 --> 0:43:38.319
<v Speaker 6>but we have an incredible portfolio and we're looking to

0:43:38.360 --> 0:43:41.520
<v Speaker 6>continue to excite and delight fans all over the world.

0:43:41.640 --> 0:43:45.160
<v Speaker 1>I'm just going to say, Barbie's a doctor, an astronaut, president.

0:43:45.320 --> 0:43:46.640
<v Speaker 1>She can be a tent pole.

0:43:46.520 --> 0:43:49.160
<v Speaker 3>You know. In terms of Carol loved the movie, and

0:43:49.280 --> 0:43:50.800
<v Speaker 3>Casey didn't know that by now. I think it's the

0:43:50.840 --> 0:43:52.719
<v Speaker 3>second quarter in a row of interview, you know, and

0:43:52.760 --> 0:43:54.160
<v Speaker 3>she's talked about how much she was.

0:43:54.200 --> 0:43:56.319
<v Speaker 1>I thought Barbie, Barbie and merchandise alone.

0:43:56.400 --> 0:43:59.360
<v Speaker 6>Carol, Thank you, Carol, thank you, thank you.

0:43:59.280 --> 0:44:03.000
<v Speaker 1>You be well appreciate it. In on Christ He's chairman

0:44:03.000 --> 0:44:07.640
<v Speaker 1>and chief executive Officer Mitchel Joenning usan zoom from Elskindo, California.

0:44:07.680 --> 0:44:10.000
<v Speaker 1>You're listening and watching Bloomberg Business Week.

0:44:12.280 --> 0:44:15.799
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

0:44:15.840 --> 0:44:19.080
<v Speaker 2>Live weekday afternoons from two to five pm Eastern. Listen

0:44:19.120 --> 0:44:21.319
<v Speaker 2>on Apple car Play and ed Broyight Auto with a

0:44:21.320 --> 0:44:25.480
<v Speaker 2>Bloomberg Business app, or want us live on YouTube.

0:44:26.360 --> 0:44:28.279
<v Speaker 1>Plenty ahead in our second hour of the weekend edition

0:44:28.320 --> 0:44:32.280
<v Speaker 1>of Bloomberg Business Week, including no joint bank accounts, husband

0:44:32.280 --> 0:44:35.920
<v Speaker 1>and wife are partner and partner spreadsheets, student debt okay

0:44:35.960 --> 0:44:37.880
<v Speaker 1>if it's Harvard or Stanford, and when it comes to

0:44:37.920 --> 0:44:41.600
<v Speaker 1>investing basics, the one thing everyone must know about and

0:44:41.640 --> 0:44:44.200
<v Speaker 1>our Bloomberg audience definitely does. For sure, We'll tell you

0:44:44.280 --> 0:44:46.000
<v Speaker 1>what that is. We've got tips on how you can

0:44:46.040 --> 0:44:48.279
<v Speaker 1>live a stress free financial life and build wealth for

0:44:48.320 --> 0:44:50.200
<v Speaker 1>the future. This is something you and I both were like,

0:44:50.280 --> 0:44:51.880
<v Speaker 1>where was this in high school? I needed it?

0:44:51.920 --> 0:44:53.840
<v Speaker 3>Well, it's really unconventional. I think That's why it was

0:44:53.880 --> 0:44:56.360
<v Speaker 3>so interesting, because it's not just about skipping that daily

0:44:56.360 --> 0:44:59.040
<v Speaker 3>coffee run to save a few bucks. In fact, our

0:44:59.080 --> 0:45:02.880
<v Speaker 3>next guest says, don't skip that daily coffee run. We're

0:45:02.920 --> 0:45:04.960
<v Speaker 3>talking about Jared Dillion. He's the author of How to

0:45:04.960 --> 0:45:07.279
<v Speaker 3>Live a Stress Free Financial Life. We're going to hear

0:45:07.280 --> 0:45:09.720
<v Speaker 3>from him a little bit later in the program. Plus,

0:45:09.840 --> 0:45:13.280
<v Speaker 3>speaking of stress, Carol from stress free to well actually

0:45:13.320 --> 0:45:16.279
<v Speaker 3>stressful for high school students. At least the SAT and

0:45:16.400 --> 0:45:18.280
<v Speaker 3>Act are making a comeback.

0:45:18.360 --> 0:45:19.320
<v Speaker 1>Yeah, we knew they would.

0:45:19.520 --> 0:45:20.120
<v Speaker 10>We knew Boo.

0:45:20.680 --> 0:45:24.520
<v Speaker 1>Plus bet mgmco Adam Greenblatt on Super Bowl betting ahead

0:45:24.520 --> 0:45:25.840
<v Speaker 1>of Sunday's big game.

0:45:25.880 --> 0:45:29.160
<v Speaker 3>And hey, world, Valentine's Day is this Wednesday. US consumers

0:45:29.160 --> 0:45:32.040
<v Speaker 3>are expected to spend nearly twenty six billion dollars this

0:45:32.120 --> 0:45:34.560
<v Speaker 3>year on the holiday. The founder of farm Girl Flowers

0:45:34.560 --> 0:45:37.720
<v Speaker 3>on the all important Valentine's Day flower rush and shifting

0:45:37.719 --> 0:45:39.680
<v Speaker 3>supply chains and paying up for workers.

0:45:39.920 --> 0:45:42.160
<v Speaker 1>Turns out tim making bouquets. It's a lot of work.

0:45:42.200 --> 0:45:44.200
<v Speaker 3>Those flowers got to come from somewhere, they.

0:45:44.040 --> 0:45:47.200
<v Speaker 1>Do, and sometimes it's overseas, sometimes it's in your own backyard.

0:45:47.440 --> 0:45:49.279
<v Speaker 1>All right, First up, this hour We begin with our

0:45:49.280 --> 0:45:52.960
<v Speaker 1>Bloomberg Business We cover story, the latest issue out on newsstands,

0:45:52.960 --> 0:45:55.520
<v Speaker 1>now online and on the Bloomberg terminal and tim This

0:45:55.560 --> 0:45:59.120
<v Speaker 1>story has a feel of Indiana Jones meets National Treasure.

0:45:59.080 --> 0:46:02.720
<v Speaker 3>Yeah, though with less dangerous traps and fewer people chasing

0:46:02.760 --> 0:46:05.520
<v Speaker 3>after you, although it does involve having access to ancient

0:46:05.560 --> 0:46:09.120
<v Speaker 3>writings that could completely rewrite the history of key periods

0:46:09.160 --> 0:46:10.040
<v Speaker 3>of the ancient world.

0:46:10.160 --> 0:46:13.240
<v Speaker 1>These ancient writings include some two thousand year old scrolls

0:46:13.239 --> 0:46:16.280
<v Speaker 1>that were buried by the same volcanic eruption in seventy

0:46:16.320 --> 0:46:19.400
<v Speaker 1>nine AD that froze POMPEII in time. So how do

0:46:19.480 --> 0:46:23.200
<v Speaker 1>we get to unlock? What they say Artificial intelligence? And

0:46:23.239 --> 0:46:27.520
<v Speaker 1>thanks to AI, these ones illegible scrolls are now potentially legible.

0:46:27.880 --> 0:46:29.680
<v Speaker 3>For more, we turned to the authors of the story,

0:46:29.680 --> 0:46:33.200
<v Speaker 3>Bloomberg News Tech writer Ellen Hewitt and Bloomberg BusinessWeek features

0:46:33.200 --> 0:46:36.120
<v Speaker 3>writer Ashley Vance, who begins by telling us how he

0:46:36.160 --> 0:46:38.040
<v Speaker 3>came across these ancient scrolls.

0:46:38.360 --> 0:46:40.840
<v Speaker 11>There's a guy named Matt Friedman who I've known for

0:46:40.840 --> 0:46:43.120
<v Speaker 11>a while. He used to be the CEO of GitHub,

0:46:43.560 --> 0:46:47.840
<v Speaker 11>which Microsoft acquired a few years ago, and he seems

0:46:47.880 --> 0:46:52.520
<v Speaker 11>to get interested in strange things, and he had heard

0:46:52.840 --> 0:46:56.080
<v Speaker 11>that years ago we knew that there were all these

0:46:56.400 --> 0:47:01.120
<v Speaker 11>ancient Roman and Greek scrolls, that they were buried by Vesuvius,

0:47:00.960 --> 0:47:03.080
<v Speaker 11>and we hadn't been able to read them. We knew

0:47:03.160 --> 0:47:05.360
<v Speaker 11>the scrolls were there, they were just charred to a

0:47:05.480 --> 0:47:08.319
<v Speaker 11>crisp and so nobody could unroll them and read them.

0:47:08.360 --> 0:47:12.160
<v Speaker 11>And he heard about this, got obsessed with the Roman

0:47:12.160 --> 0:47:16.360
<v Speaker 11>Empire and thought, well, maybe you know, somehow AI technology

0:47:16.440 --> 0:47:19.160
<v Speaker 11>could read these scrolls, and so he last year he

0:47:19.200 --> 0:47:23.160
<v Speaker 11>created a contest around this called the Vesuvious Challenge. And

0:47:23.200 --> 0:47:25.920
<v Speaker 11>that's the heart of our story is following this contest

0:47:26.000 --> 0:47:28.800
<v Speaker 11>over the last year and the astonishing results.

0:47:29.080 --> 0:47:30.760
<v Speaker 3>Yeah. So Ellen, talk to us a little bit about

0:47:30.800 --> 0:47:33.840
<v Speaker 3>about some of those results. Has AI actually been able

0:47:33.880 --> 0:47:37.120
<v Speaker 3>to solve this puzzle that for hundreds of years people

0:47:37.160 --> 0:47:40.080
<v Speaker 3>have worked on trying to unscroll these scrolls?

0:47:40.520 --> 0:47:43.560
<v Speaker 12>Yeah, and it's been absolutely amazing because if you compare

0:47:43.640 --> 0:47:46.560
<v Speaker 12>what we can see now to what people for hundreds

0:47:46.600 --> 0:47:48.560
<v Speaker 12>of years have tried to get out of these scrolls,

0:47:48.800 --> 0:47:51.000
<v Speaker 12>you know, doing things to the scrolls that I think

0:47:51.000 --> 0:47:53.640
<v Speaker 12>has actually wrote in our story would make historians weep,

0:47:53.760 --> 0:47:56.319
<v Speaker 12>you know, you know, in the seventeen hundreds. They tried

0:47:56.360 --> 0:47:58.520
<v Speaker 12>to like unroll them an inch at a time, They

0:47:58.560 --> 0:48:02.320
<v Speaker 12>cut them apart, they like try to you know, piece

0:48:02.400 --> 0:48:05.239
<v Speaker 12>together these like tiny fragments of scrolls. What we haven't

0:48:05.280 --> 0:48:08.080
<v Speaker 12>said is, you know, technology that uses these very powerful

0:48:08.120 --> 0:48:12.880
<v Speaker 12>scanners to scan the entire scroll untouched, and then to

0:48:12.960 --> 0:48:15.920
<v Speaker 12>use you know, to sort of virtually unscroll them, and

0:48:15.960 --> 0:48:18.120
<v Speaker 12>you end up with these big segments of images that

0:48:18.200 --> 0:48:20.120
<v Speaker 12>are you know, impossible to read to the human eye,

0:48:20.200 --> 0:48:25.759
<v Speaker 12>but which these very pioneering and hardworking volunteers have you

0:48:25.960 --> 0:48:29.200
<v Speaker 12>been competing to try to build the right AI models

0:48:29.200 --> 0:48:33.400
<v Speaker 12>that can actually do ink detection and show the words

0:48:33.440 --> 0:48:35.279
<v Speaker 12>that are on there. And yeah, the announcement is that

0:48:36.000 --> 0:48:37.960
<v Speaker 12>there are there's a team that has won the grand

0:48:38.000 --> 0:48:42.360
<v Speaker 12>prize of seven hundred thousand dollars for meeting the requirements

0:48:42.360 --> 0:48:43.920
<v Speaker 12>of the contest, which was to have you know, a

0:48:43.960 --> 0:48:48.400
<v Speaker 12>certain chunk of the script readable as deemed by this

0:48:48.520 --> 0:48:51.799
<v Speaker 12>team of classicists and paparologists who have been looking at

0:48:51.840 --> 0:48:54.000
<v Speaker 12>the results that the different teams have turned in.

0:48:54.239 --> 0:48:56.640
<v Speaker 1>It is so cool and it's so interesting, you guys,

0:48:56.680 --> 0:48:58.880
<v Speaker 1>because we are trying to figure out you know, AI.

0:48:59.040 --> 0:49:00.640
<v Speaker 1>We talk about it a lot, and what it could

0:49:00.680 --> 0:49:02.479
<v Speaker 1>maybe do or not do. We're all trying to figure

0:49:02.520 --> 0:49:05.520
<v Speaker 1>it out. And here's kind of real life proof of

0:49:05.560 --> 0:49:07.799
<v Speaker 1>what it could do in terms of unlocking some of

0:49:08.040 --> 0:49:10.359
<v Speaker 1>the world's history. Actually, come on back in. We've been

0:49:10.400 --> 0:49:14.040
<v Speaker 1>showing pictures of the scrolls and they, to be quite honest,

0:49:14.080 --> 0:49:16.160
<v Speaker 1>they do look like logs.

0:49:16.200 --> 0:49:18.399
<v Speaker 3>And I don't look like scrolls, okay, And I.

0:49:18.320 --> 0:49:20.600
<v Speaker 1>Can see how someone as people did in the past,

0:49:20.600 --> 0:49:21.719
<v Speaker 1>where just toss them out.

0:49:21.880 --> 0:49:23.640
<v Speaker 3>Yeah, like this is like a burnt hot dog or

0:49:23.680 --> 0:49:26.160
<v Speaker 3>something like. You know, these things do not look like

0:49:26.200 --> 0:49:27.560
<v Speaker 3>they're ever going to be readable.

0:49:27.719 --> 0:49:29.920
<v Speaker 1>No, but how much information tell us little bit more

0:49:29.920 --> 0:49:31.640
<v Speaker 1>about what we know about them so far?

0:49:32.120 --> 0:49:35.440
<v Speaker 11>Yeah, well, look, it could be astonishing. So the villa

0:49:35.480 --> 0:49:38.759
<v Speaker 11>where these are found it belonged to Julius Caesar's father

0:49:38.800 --> 0:49:41.560
<v Speaker 11>in law, and he was very wealthy and he had

0:49:41.600 --> 0:49:44.560
<v Speaker 11>this huge villain and we've only excavated a tiny part

0:49:44.560 --> 0:49:47.680
<v Speaker 11>of it. Basically, there's eight hundred scrolls that we found

0:49:47.680 --> 0:49:52.640
<v Speaker 11>that come from a closet, and the thinking is that

0:49:53.239 --> 0:49:57.120
<v Speaker 11>someone like this would have tens of thousands of more scrolls,

0:49:57.320 --> 0:50:00.000
<v Speaker 11>and nobody's wanted to excavate them because we couldn't read

0:50:00.080 --> 0:50:02.560
<v Speaker 11>them and they always broke whenever we handled them. But

0:50:03.560 --> 0:50:05.440
<v Speaker 11>just to be clear to everyone, you know, if there

0:50:05.440 --> 0:50:07.640
<v Speaker 11>are more scrolls and we can continue to read them

0:50:07.680 --> 0:50:14.200
<v Speaker 11>like this, we will almost certainly get new works by Arizotle, Sophocles, Escalists, Sappho.

0:50:14.880 --> 0:50:18.800
<v Speaker 11>This would multiply, you know, our collection of knowledge many times.

0:50:18.880 --> 0:50:22.040
<v Speaker 11>What we found so far is text relating to this

0:50:22.120 --> 0:50:27.080
<v Speaker 11>Epicurean name Philodemus, And what the contestants discovered was a

0:50:27.120 --> 0:50:31.000
<v Speaker 11>writing about pleasure and how the stoics might be wrong

0:50:31.120 --> 0:50:33.920
<v Speaker 11>and kind of boring and we should take joy in

0:50:34.360 --> 0:50:37.160
<v Speaker 11>food and smell and senses in life.

0:50:37.320 --> 0:50:39.759
<v Speaker 3>Heyl And take us into the technology here and how

0:50:39.840 --> 0:50:43.799
<v Speaker 3>exactly the team was able to actually do this and

0:50:43.880 --> 0:50:48.520
<v Speaker 3>use AI use X ray technology to get to what

0:50:48.640 --> 0:50:49.200
<v Speaker 3>is written on.

0:50:49.160 --> 0:50:52.200
<v Speaker 12>These right, So the underlying technology is similar to what

0:50:52.239 --> 0:50:55.080
<v Speaker 12>you might find in medical imaging like CT scans, and

0:50:55.120 --> 0:50:58.719
<v Speaker 12>they take these ultra powerful scans of the scrolls, and

0:50:58.760 --> 0:51:00.720
<v Speaker 12>then there's all this work that has to happened before

0:51:01.040 --> 0:51:03.640
<v Speaker 12>you can even start to try to apply these models

0:51:03.640 --> 0:51:06.560
<v Speaker 12>to it. Basically, they have to flatten and segment the scroll.

0:51:06.600 --> 0:51:09.360
<v Speaker 12>So they take these images and do this work digitally

0:51:09.440 --> 0:51:13.319
<v Speaker 12>to try to get pages segments of pages, where then

0:51:13.400 --> 0:51:17.360
<v Speaker 12>the contestants can start trying to use different models that

0:51:17.360 --> 0:51:20.080
<v Speaker 12>they designed to try to figure out ink detection. The

0:51:20.080 --> 0:51:23.640
<v Speaker 12>team that ended up winning the grand prize found this

0:51:23.880 --> 0:51:29.400
<v Speaker 12>particular strategy that actually came from a different contestants unique insight,

0:51:29.440 --> 0:51:31.560
<v Speaker 12>which was, you know, instead of just looking at you,

0:51:31.600 --> 0:51:33.200
<v Speaker 12>instead of trying to build a model, he actually just

0:51:33.239 --> 0:51:38.160
<v Speaker 12>spent time staring at the images of the pyrus and

0:51:38.560 --> 0:51:41.560
<v Speaker 12>noticed at some point that there were these patterns, these

0:51:41.640 --> 0:51:45.480
<v Speaker 12>very faint patterns that he called crackle, which are kind

0:51:45.520 --> 0:51:48.800
<v Speaker 12>of looked like dried up mud, and the idea is

0:51:48.840 --> 0:51:52.400
<v Speaker 12>that maybe this is like some sort of indication of ink. Anyway,

0:51:52.760 --> 0:51:56.600
<v Speaker 12>this crackle insight led to some of the other contestants

0:51:56.680 --> 0:52:00.399
<v Speaker 12>using those crackle letters to start a model, which they

0:52:00.400 --> 0:52:03.160
<v Speaker 12>then use to reveal other letters, which they said back

0:52:03.200 --> 0:52:05.799
<v Speaker 12>into the model, which revealed more letters, and built this

0:52:06.000 --> 0:52:09.200
<v Speaker 12>very kind of you know, bespoke model specifically for this

0:52:09.440 --> 0:52:13.120
<v Speaker 12>need and ended up, yeah, being able to reveal vast

0:52:13.160 --> 0:52:14.880
<v Speaker 12>swaths of letters. It's pretty incredible.

0:52:15.120 --> 0:52:17.480
<v Speaker 3>So actually, we know there are lots of scrolls that

0:52:17.520 --> 0:52:19.160
<v Speaker 3>are yet to be unearthed at this point, or that's

0:52:19.160 --> 0:52:22.040
<v Speaker 3>what we think. But what about this technology and this

0:52:22.280 --> 0:52:26.719
<v Speaker 3>technique being used for other applications. How are analysts thinking

0:52:26.719 --> 0:52:27.080
<v Speaker 3>about that?

0:52:27.520 --> 0:52:30.560
<v Speaker 11>Well, I think, you know, definitely, this kind of technology

0:52:30.600 --> 0:52:32.719
<v Speaker 11>seems like it could be useful for a lot of

0:52:32.960 --> 0:52:37.160
<v Speaker 11>ancient texts that we've thought were you know, just untouchable

0:52:37.280 --> 0:52:39.960
<v Speaker 11>in the past. It is, to Allen's point, very specific

0:52:41.280 --> 0:52:43.680
<v Speaker 11>in this area. But I think the kind of cool

0:52:43.719 --> 0:52:46.560
<v Speaker 11>thing is throughout this contest we've seen these kind of

0:52:46.600 --> 0:52:51.279
<v Speaker 11>twenty something year old computer scientists, you know, teaming with

0:52:51.400 --> 0:52:55.120
<v Speaker 11>these paparologists and classicists who tend to be a bit older,

0:52:55.560 --> 0:52:58.800
<v Speaker 11>and there's just this like renewed excitement that wow, okay,

0:52:58.840 --> 0:53:01.320
<v Speaker 11>this kind of technology could be applied to our field

0:53:01.960 --> 0:53:04.560
<v Speaker 11>and maybe a lot of things that we thought just

0:53:04.719 --> 0:53:09.080
<v Speaker 11>were impossible are now possible. And so I mean, I

0:53:09.080 --> 0:53:11.160
<v Speaker 11>think Ellen would agree. We just there was so much

0:53:11.280 --> 0:53:15.040
<v Speaker 11>enthusiasm around this from these generations coming together and these

0:53:15.040 --> 0:53:17.520
<v Speaker 11>two disparate fields colliding.

0:53:17.880 --> 0:53:20.240
<v Speaker 1>That's what I loved Ellen jump in on this because

0:53:20.239 --> 0:53:22.400
<v Speaker 1>I thought, as I read this story, it's like folks

0:53:22.480 --> 0:53:26.040
<v Speaker 1>watching YouTube vehicle videos to learn different things, and this

0:53:26.200 --> 0:53:29.279
<v Speaker 1>idea of you know, there's a lot of criticism about

0:53:29.320 --> 0:53:31.840
<v Speaker 1>everything that's out there in the world of social media,

0:53:32.560 --> 0:53:36.280
<v Speaker 1>and probably understandably so and fairly so. But this story

0:53:36.320 --> 0:53:39.839
<v Speaker 1>shows when different generations, different people in different fields, different

0:53:39.840 --> 0:53:42.880
<v Speaker 1>people around the world start tapping and working together, what

0:53:43.040 --> 0:53:45.240
<v Speaker 1>can potentially what can be the outcome.

0:53:45.640 --> 0:53:47.680
<v Speaker 12>Yeah, I think it's just incredible. It's the story of

0:53:47.760 --> 0:53:50.879
<v Speaker 12>you know, several different people just catching this bug where

0:53:50.880 --> 0:53:54.520
<v Speaker 12>they became totally obsessed with the you know, the huge

0:53:54.600 --> 0:53:57.279
<v Speaker 12>ramifications of maybe being able to read these scrolls and

0:53:57.400 --> 0:53:59.720
<v Speaker 12>coming up with these innovative ideas of being like, Okay,

0:53:59.800 --> 0:54:02.360
<v Speaker 12>we have this advanced technology, maybe we can do something

0:54:02.640 --> 0:54:03.920
<v Speaker 12>that we really really.

0:54:03.680 --> 0:54:04.720
<v Speaker 1>Could not do before.

0:54:04.840 --> 0:54:07.440
<v Speaker 12>So Luke Ferreder, for example, was one of the three

0:54:07.680 --> 0:54:10.719
<v Speaker 12>people in the winning team, talks to us about how, yeah,

0:54:10.719 --> 0:54:13.279
<v Speaker 12>he was an intern at SpaceX happened to listen to

0:54:13.320 --> 0:54:16.280
<v Speaker 12>a podcast in which Nat Freeman was describing the contest

0:54:16.680 --> 0:54:19.640
<v Speaker 12>and he just had this thought like maybe I'm the

0:54:19.640 --> 0:54:23.160
<v Speaker 12>one who could do this, and he's so enthusiastic about it,

0:54:23.160 --> 0:54:25.600
<v Speaker 12>and he spent all this time and energy trying to

0:54:25.640 --> 0:54:28.440
<v Speaker 12>work on it, you know, like sending images off to

0:54:28.520 --> 0:54:30.120
<v Speaker 12>his model. In the middle of it, he was at

0:54:30.160 --> 0:54:32.440
<v Speaker 12>like a college party and like, you know, sent sent

0:54:32.520 --> 0:54:34.640
<v Speaker 12>the images off to this model, and then checked back

0:54:34.680 --> 0:54:37.120
<v Speaker 12>a few hours later and saw these letters that had

0:54:37.120 --> 0:54:40.600
<v Speaker 12>been revealed, And you know, I think his enthusiasm, like

0:54:40.680 --> 0:54:43.600
<v Speaker 12>for something that is just not you know what you

0:54:43.640 --> 0:54:45.960
<v Speaker 12>would expect to apply AI to. I think that has

0:54:46.040 --> 0:54:46.960
<v Speaker 12>just been really inspiring.

0:54:47.000 --> 0:54:48.800
<v Speaker 1>All Right, lots more to go, just about five percent

0:54:48.840 --> 0:54:50.799
<v Speaker 1>of one scroll. They figured out there's a lot more

0:54:50.800 --> 0:54:52.600
<v Speaker 1>work to be done, correct there.

0:54:52.520 --> 0:54:54.880
<v Speaker 11>Is, and there's a new contest coming. So the goals

0:54:55.000 --> 0:54:57.640
<v Speaker 11>get from five percent to ninety percent of the scroll

0:54:57.800 --> 0:55:00.960
<v Speaker 11>and then that's pretty determined to raise the rest of

0:55:01.000 --> 0:55:02.160
<v Speaker 11>the site if we can.

0:55:02.800 --> 0:55:05.640
<v Speaker 3>Many thanks to Bloomberg BusinessWeek Features writer Ashley Vance and

0:55:05.640 --> 0:55:08.000
<v Speaker 3>Bloomberg News Tech writer Ellen Hewitt for their work on

0:55:08.040 --> 0:55:11.920
<v Speaker 3>this week's cover story. Ashley also the author of Elon Musk, Tesla,

0:55:12.000 --> 0:55:15.279
<v Speaker 3>SpaceX and The Quest for a Fantastic Future and When

0:55:15.280 --> 0:55:17.640
<v Speaker 3>the Heavens Went on Sale, The Misfits and Genius is

0:55:17.760 --> 0:55:19.359
<v Speaker 3>Racing to put Space within reach.

0:55:19.480 --> 0:55:22.040
<v Speaker 1>You're listening to Bloomberg business Week coming up, how to Purge,

0:55:22.080 --> 0:55:24.600
<v Speaker 1>the urge to splurge, tips on how to get your

0:55:24.600 --> 0:55:26.799
<v Speaker 1>finances in better shape. Say that five times fast.

0:55:26.960 --> 0:55:29.120
<v Speaker 3>No, I'm gonna instead talk about the sat put your

0:55:29.120 --> 0:55:32.680
<v Speaker 3>pencils down. Everybody, why standardized testing is coming back after

0:55:32.800 --> 0:55:35.680
<v Speaker 3>their pandemic hiatus. This is Bloomberg.

0:55:37.239 --> 0:55:41.080
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

0:55:41.200 --> 0:55:44.400
<v Speaker 2>each weekday starting at two pm Eastern on applecar Play

0:55:44.400 --> 0:55:47.279
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0:55:47.320 --> 0:55:50.560
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0:55:50.600 --> 0:55:54.240
<v Speaker 2>York station, Just say Alexa Play Bloomberg eleven thirty.

0:55:55.760 --> 0:55:58.440
<v Speaker 1>Setting up a spreadsheet with your spouse or partner.

0:55:58.280 --> 0:56:00.279
<v Speaker 3>Not setting up a joint bank account with.

0:56:00.239 --> 0:56:03.240
<v Speaker 1>Them, Rocking up student debt okay, as long as it's Harvard,

0:56:03.280 --> 0:56:04.960
<v Speaker 1>Stanford or another top tier school.

0:56:05.000 --> 0:56:05.239
<v Speaker 2>Okay.

0:56:05.280 --> 0:56:07.680
<v Speaker 3>Easier said than done, I guess. And definitely knowing what

0:56:07.719 --> 0:56:09.920
<v Speaker 3>the Federal Reserve is up to, well, we know that

0:56:09.920 --> 0:56:12.799
<v Speaker 3>Bloomberg listeners and viewers have that one down for sure.

0:56:13.160 --> 0:56:15.360
<v Speaker 3>Do all of this and you may be on the

0:56:15.400 --> 0:56:18.000
<v Speaker 3>way to living a stress free financial future.

0:56:17.719 --> 0:56:20.040
<v Speaker 1>So says our next guest, Jared Dillion. He is the

0:56:20.160 --> 0:56:22.760
<v Speaker 1>editor and publisher of The Daily Dirt napp, a market

0:56:22.760 --> 0:56:26.480
<v Speaker 1>newsletter for investment professionals, and a former Bloomberg opinion columnist.

0:56:26.680 --> 0:56:29.080
<v Speaker 3>His new book is entitled No Worries, How to live

0:56:29.120 --> 0:56:31.880
<v Speaker 3>a stress free financial life, and in it, he outlines

0:56:31.920 --> 0:56:35.200
<v Speaker 3>some pretty interesting strategies to get there, including how it's

0:56:35.239 --> 0:56:37.800
<v Speaker 3>okay to buy that daily cup of coffee, don't sweat

0:56:37.800 --> 0:56:40.440
<v Speaker 3>over it, okay, and when to worry, Well, it's the

0:56:40.480 --> 0:56:43.840
<v Speaker 3>big purchases in your life. Oh, also who you marry,

0:56:44.000 --> 0:56:47.120
<v Speaker 3>and keeping bank accounts separate when it comes to a relationship.

0:56:47.360 --> 0:56:51.440
<v Speaker 13>So typically when a man and woman get together and

0:56:51.480 --> 0:56:54.279
<v Speaker 13>they get married and they combine their finances, they have

0:56:54.400 --> 0:56:59.520
<v Speaker 13>joint accounts. People are still mentally keeping track of whose

0:56:59.560 --> 0:57:01.560
<v Speaker 13>money is who's I think, well, I put in five

0:57:01.600 --> 0:57:04.000
<v Speaker 13>hundred bucks and I put in three hundred bucks. And

0:57:04.040 --> 0:57:07.920
<v Speaker 13>if somebody spends the other person's money, like in their mind,

0:57:08.000 --> 0:57:10.759
<v Speaker 13>what is the other person's money, then it can lead

0:57:10.800 --> 0:57:14.359
<v Speaker 13>to arguments. And you know, I've known some couples, lots

0:57:14.400 --> 0:57:18.120
<v Speaker 13>of couples that will get into knockdown, drag out fights

0:57:18.200 --> 0:57:21.920
<v Speaker 13>over fifty bucks. And the easy solution to this is

0:57:22.080 --> 0:57:24.760
<v Speaker 13>just keep your money separate. When I got married in

0:57:24.880 --> 0:57:27.360
<v Speaker 13>nineteen ninety seven, I said to my wife, I was like,

0:57:27.880 --> 0:57:30.320
<v Speaker 13>we are going to keep our money separate, and she agreed,

0:57:30.480 --> 0:57:33.160
<v Speaker 13>And in twenty six years we have fought about a

0:57:33.160 --> 0:57:35.840
<v Speaker 13>bunch of things. But we have never fought about money,

0:57:36.240 --> 0:57:39.240
<v Speaker 13>and we basically just zell money back and forth to

0:57:39.280 --> 0:57:43.120
<v Speaker 13>each other like that's that, yeah, all the time. Basically

0:57:43.160 --> 0:57:45.480
<v Speaker 13>our deal is I pay two thirds of the groceries

0:57:45.520 --> 0:57:48.240
<v Speaker 13>because I eat two thirds of the food. So if

0:57:48.240 --> 0:57:50.680
<v Speaker 13>she pays for one hundred and twenty bucks for groceries,

0:57:50.720 --> 0:57:53.760
<v Speaker 13>I'll zell her eighty bucks. And we do this all

0:57:53.800 --> 0:57:57.280
<v Speaker 13>the time. Before zell it was a little hard. We

0:57:57.440 --> 0:57:59.960
<v Speaker 13>literally wrote checks back and forth to each other.

0:58:00.160 --> 0:58:02.919
<v Speaker 3>Okay, she loves you, right, yeah, okay, just making sure

0:58:04.000 --> 0:58:06.160
<v Speaker 3>still there, I actually have somebody getting in touch right

0:58:06.200 --> 0:58:07.680
<v Speaker 3>now saying does she love them?

0:58:07.800 --> 0:58:08.280
<v Speaker 14>Like you know?

0:58:08.600 --> 0:58:10.960
<v Speaker 3>Yeah? Okay, so confirment. Okay, you guys are in love.

0:58:11.200 --> 0:58:12.760
<v Speaker 1>There's more questions we could ask, but we're not going

0:58:12.840 --> 0:58:15.160
<v Speaker 1>to go there. What about things like college.

0:58:15.520 --> 0:58:18.440
<v Speaker 13>The reason you will pay anything to go to someplace

0:58:18.520 --> 0:58:21.400
<v Speaker 13>like Harvard, it's not because of the education. It has

0:58:21.480 --> 0:58:23.400
<v Speaker 13>zero to do with the education. It has to do

0:58:23.480 --> 0:58:27.440
<v Speaker 13>with the people that you're with, the network, the connections.

0:58:27.440 --> 0:58:30.840
<v Speaker 13>You are going to school with people who will be president.

0:58:31.280 --> 0:58:33.840
<v Speaker 13>You will go to school with people who will be CEOs.

0:58:34.280 --> 0:58:37.920
<v Speaker 13>Your rolodex will be full of these people. Your unemployment

0:58:38.000 --> 0:58:40.520
<v Speaker 13>rate will be zero. If you go to a lower

0:58:40.520 --> 0:58:43.320
<v Speaker 13>tier school that costs ninety thousand dollars a year, you

0:58:43.360 --> 0:58:45.640
<v Speaker 13>don't have those benefits. You're going to graduate with three

0:58:45.720 --> 0:58:48.520
<v Speaker 13>hundred thousand dollars in debt and your earnings power won't

0:58:48.520 --> 0:58:50.240
<v Speaker 13>be able to support the student loan payments.

0:58:50.280 --> 0:58:52.520
<v Speaker 1>Is any student loan debt okay in your view?

0:58:52.680 --> 0:58:55.040
<v Speaker 13>What I say in the book is that you should

0:58:55.120 --> 0:58:57.760
<v Speaker 13>have no more unless you go to a top tier school.

0:58:58.200 --> 0:59:01.200
<v Speaker 13>You should have no more than forty thousand dollars in debt.

0:59:01.680 --> 0:59:03.040
<v Speaker 13>And the reason that is is.

0:59:03.640 --> 0:59:05.480
<v Speaker 1>Have you looked at how much school costs a year?

0:59:05.600 --> 0:59:10.000
<v Speaker 13>Oh yeah, right, you know, not to combination of scholarships

0:59:10.000 --> 0:59:12.160
<v Speaker 13>and grants and stuff like that. If you owe more

0:59:12.160 --> 0:59:15.000
<v Speaker 13>than forty thousand dollars, you have to be able to

0:59:15.040 --> 0:59:17.640
<v Speaker 13>pay it off in five years. If you can't pay

0:59:17.680 --> 0:59:19.960
<v Speaker 13>it off in five years, then you should go to

0:59:20.000 --> 0:59:22.480
<v Speaker 13>a cheaper school, or maybe not even go at all.

0:59:22.560 --> 0:59:23.880
<v Speaker 3>And I mean, and you go into detail in the

0:59:23.880 --> 0:59:26.080
<v Speaker 3>book about why student debt is so troubling for so

0:59:26.120 --> 0:59:27.440
<v Speaker 3>many people, and a lot of it has to do

0:59:27.520 --> 0:59:30.000
<v Speaker 3>with the government and the way that government handles those

0:59:30.040 --> 0:59:31.560
<v Speaker 3>student loan payments.

0:59:31.760 --> 0:59:35.320
<v Speaker 13>Income based repayment plans are the worst thing in the world.

0:59:35.320 --> 0:59:37.880
<v Speaker 13>This was passed in two thousand and nine, and basically

0:59:37.960 --> 0:59:40.640
<v Speaker 13>the government means tests you and says, you know, you

0:59:40.640 --> 0:59:42.800
<v Speaker 13>don't have to pay this twelve hundred dollars payment. You

0:59:42.840 --> 0:59:45.400
<v Speaker 13>can pay this three hundred dollars payment. But then the

0:59:45.520 --> 0:59:48.240
<v Speaker 13>balance is added to the back end of the loan.

0:59:48.400 --> 0:59:51.720
<v Speaker 13>It's negatively amortizing. And that's why you have these people

0:59:51.760 --> 0:59:54.080
<v Speaker 13>that go on Twitter. They said, you know, I borrowed

0:59:54.120 --> 0:59:57.120
<v Speaker 13>seventy thousand dollars, I paid my student loans for twenty years,

0:59:57.120 --> 0:59:59.680
<v Speaker 13>and now I owe one hundred How is this fair?

1:00:00.120 --> 1:00:03.240
<v Speaker 3>By the way, in bankruptcy, it does not get a raise.

1:00:03.360 --> 1:00:04.280
<v Speaker 13>It does not get a raised.

1:00:04.360 --> 1:00:06.840
<v Speaker 3>Hey, a big takeaway that he died doesn't.

1:00:06.600 --> 1:00:08.480
<v Speaker 1>Get erased, like it goes off to somebody else.

1:00:08.560 --> 1:00:10.880
<v Speaker 3>Right, A big takeaway I had from your book is

1:00:10.920 --> 1:00:15.120
<v Speaker 3>like conventional wisdom is okay, don't buy that Starbucks coffee

1:00:15.120 --> 1:00:17.040
<v Speaker 3>every day, don't go out to lunch when you're at work,

1:00:17.320 --> 1:00:20.400
<v Speaker 3>you argue, don't sweat the small stuff's stuff, Sweat the

1:00:20.400 --> 1:00:24.400
<v Speaker 3>big stuff, sweat the house, sweat the car, sweat the partner,

1:00:25.240 --> 1:00:28.200
<v Speaker 3>sweat college. Yep, don't worry about those small expenses.

1:00:28.600 --> 1:00:32.080
<v Speaker 13>It's literally just math. Okay. I get a Dunkin Donuts

1:00:32.120 --> 1:00:33.760
<v Speaker 13>every day when I drive to work. I get a

1:00:33.800 --> 1:00:36.520
<v Speaker 13>nice coffee, even in the winter. So I'm a psycho, right.

1:00:36.720 --> 1:00:38.760
<v Speaker 3>So but I think maybe people mightify you're a psycho

1:00:38.800 --> 1:00:40.320
<v Speaker 3>with the spreadsheet and the marriage.

1:00:40.320 --> 1:00:44.880
<v Speaker 13>But anyway, it's three dollars and eighty cents. If I

1:00:44.920 --> 1:00:46.760
<v Speaker 13>do that two hundred and twenty five days a year,

1:00:46.800 --> 1:00:48.960
<v Speaker 13>it comes out to nine hundred dollars a year. If

1:00:49.000 --> 1:00:52.720
<v Speaker 13>I do that for forty years, it's thirty six thousand dollars. Okay.

1:00:53.480 --> 1:00:56.280
<v Speaker 13>If I get a house that's five hundred square feet bigger,

1:00:56.800 --> 1:00:59.680
<v Speaker 13>I will pay an extra one hundred and twenty thousand

1:00:59.760 --> 1:01:04.880
<v Speaker 13>dollars an interest on a mortgage. So one decision costs

1:01:04.920 --> 1:01:07.920
<v Speaker 13>me one hundred and twenty thousand dollars in interest versus

1:01:08.080 --> 1:01:11.480
<v Speaker 13>thousands of decision costs me thirty six thousand dollars. The

1:01:11.640 --> 1:01:15.480
<v Speaker 13>little things don't matter at all at all, And people

1:01:15.600 --> 1:01:18.960
<v Speaker 13>can give up large luxuries. If you get a slightly

1:01:19.000 --> 1:01:21.080
<v Speaker 13>smaller house, you're not sitting in the house saying this

1:01:21.160 --> 1:01:23.800
<v Speaker 13>is terrible, I hate this house. But if you're forced

1:01:23.800 --> 1:01:26.040
<v Speaker 13>to give up coffee every day for the rest of

1:01:26.040 --> 1:01:27.800
<v Speaker 13>your life. It is miserable.

1:01:28.880 --> 1:01:30.880
<v Speaker 1>I feel like I want to go there because we

1:01:30.920 --> 1:01:34.640
<v Speaker 1>talk so much about it, But you say you got

1:01:34.840 --> 1:01:38.160
<v Speaker 1>investment basics. It's a chapter that's purely educationally. You want

1:01:38.160 --> 1:01:40.560
<v Speaker 1>to begin with something that's pooring, but you say it's

1:01:40.560 --> 1:01:42.200
<v Speaker 1>for your own good. That means for all of you

1:01:42.200 --> 1:01:44.960
<v Speaker 1>who are watching and listening the Federal Reserve, perhaps you

1:01:44.960 --> 1:01:46.720
<v Speaker 1>have heard of it. We talk about it all the time.

1:01:46.800 --> 1:01:49.520
<v Speaker 1>Why is it so important that people understand about the FED.

1:01:49.640 --> 1:01:52.000
<v Speaker 1>We have a very smart audience. They know what they do.

1:01:52.320 --> 1:01:54.120
<v Speaker 1>But why do you say generally it's important.

1:01:54.200 --> 1:01:57.320
<v Speaker 13>I mean, just think about like very recent history. The

1:01:57.400 --> 1:02:01.440
<v Speaker 13>SMP was at forty one fifty and and Christopher Waller

1:02:01.480 --> 1:02:03.720
<v Speaker 13>gave a speech where he was hinting at rate cuts.

1:02:04.120 --> 1:02:06.480
<v Speaker 13>Now the SMP is at forty eight to fifty and

1:02:06.520 --> 1:02:09.200
<v Speaker 13>the FED hasn't even cut rates. It was just on

1:02:09.240 --> 1:02:13.240
<v Speaker 13>this slight change in stance from the Fed, where you

1:02:13.640 --> 1:02:18.400
<v Speaker 13>it eased financial conditions and unleashed a tunnel liquidity. You know,

1:02:18.720 --> 1:02:22.280
<v Speaker 13>the Fed really has a huge amount of control over

1:02:22.320 --> 1:02:24.920
<v Speaker 13>the stock market and the economy. So that's why I

1:02:25.000 --> 1:02:28.160
<v Speaker 13>put that first in that chapter, because the average person

1:02:28.200 --> 1:02:31.160
<v Speaker 13>on the street. They know who the president is, but

1:02:31.280 --> 1:02:33.600
<v Speaker 13>they don't know who the chairman of the Federal Reserve is,

1:02:34.040 --> 1:02:37.120
<v Speaker 13>And the chairman of the Fed has much more influence

1:02:37.240 --> 1:02:40.880
<v Speaker 13>over their daily life than the president does. I tell

1:02:40.920 --> 1:02:43.160
<v Speaker 13>people this all the time. I don't really you know,

1:02:43.200 --> 1:02:46.280
<v Speaker 13>outside of like some huge change in tax rates, I

1:02:46.280 --> 1:02:47.800
<v Speaker 13>don't really care who is president.

1:02:47.880 --> 1:02:50.640
<v Speaker 3>I care whose chairman of the Fed. Okay, we have

1:02:50.680 --> 1:02:53.840
<v Speaker 3>thirty seconds left. Controversial to have twenty percent of your

1:02:53.880 --> 1:02:55.520
<v Speaker 3>net worth in cash again, you say this is for

1:02:55.520 --> 1:02:58.720
<v Speaker 3>stress free financial life, not to become wealthy in life.

1:02:59.480 --> 1:03:01.320
<v Speaker 3>Talk about it. Set allocation, just in the last thirty

1:03:01.320 --> 1:03:01.960
<v Speaker 3>seconds that we have.

1:03:02.480 --> 1:03:06.480
<v Speaker 13>You should be diversified across asset classes. If you invest

1:03:06.480 --> 1:03:10.240
<v Speaker 13>in stocks, you're not diversified. If you invest in stocks

1:03:10.240 --> 1:03:13.160
<v Speaker 13>and bonds, you're not diversified. You need to have a

1:03:13.200 --> 1:03:17.120
<v Speaker 13>mix of financial assets and real assets. You need some commodities,

1:03:17.200 --> 1:03:19.480
<v Speaker 13>real estate, and gold to be fully diversified.

1:03:19.880 --> 1:03:21.560
<v Speaker 3>All right, you were hesitant to write about gold in

1:03:21.600 --> 1:03:23.480
<v Speaker 3>the book, he wrote, But you know, because you unleash

1:03:23.560 --> 1:03:24.720
<v Speaker 3>the gold bugs when you do that.

1:03:24.760 --> 1:03:25.640
<v Speaker 13>It's super important.

1:03:25.880 --> 1:03:28.400
<v Speaker 1>Okay, I love this house is not an investment.

1:03:28.600 --> 1:03:29.840
<v Speaker 3>I know, scary stuff.

1:03:29.920 --> 1:03:31.640
<v Speaker 1>Listen, there's so much there. We scratched this.

1:03:31.720 --> 1:03:34.280
<v Speaker 3>Where was this when I was seventeen? When I was

1:03:34.320 --> 1:03:35.520
<v Speaker 3>seventeen years old?

1:03:35.520 --> 1:03:38.760
<v Speaker 1>Skip the like small liberal arts school and just pick

1:03:38.800 --> 1:03:40.520
<v Speaker 1>up this book and figure it out.

1:03:41.200 --> 1:03:43.160
<v Speaker 3>Jared, Thank you, Yeah, come back, Jared. This is a

1:03:43.160 --> 1:03:45.760
<v Speaker 3>fun conversation. Jared Dillion is the author of No Worries,

1:03:45.800 --> 1:03:47.880
<v Speaker 3>How to Live It a Stress Free Financial Life. That book,

1:03:47.920 --> 1:03:48.840
<v Speaker 3>by the way, is out.

1:03:48.880 --> 1:03:49.120
<v Speaker 5>Now.

1:03:49.840 --> 1:03:53.320
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

1:03:53.400 --> 1:03:56.640
<v Speaker 2>live weekday afternoons from two to five pm Eastern. Listen

1:03:56.680 --> 1:03:59.360
<v Speaker 2>on Apple Cardplay and then brout auto with a Bloomberg

1:03:59.360 --> 1:04:03.040
<v Speaker 2>Business act or watching us live on YouTube.

1:04:03.760 --> 1:04:05.440
<v Speaker 1>Well, the most read story in the Bloomberg Today, but

1:04:05.640 --> 1:04:08.280
<v Speaker 1>everyone's favorite topic not if you're a parent, your kids

1:04:08.320 --> 1:04:10.520
<v Speaker 1>getting ready for college? Are a speaking about it? We're

1:04:10.520 --> 1:04:13.240
<v Speaker 1>talking about standard or testing or if you even took

1:04:13.280 --> 1:04:15.560
<v Speaker 1>the SATs or the ages. You know, I was kind

1:04:15.560 --> 1:04:17.280
<v Speaker 1>of one of those people who actually liked kind of

1:04:17.280 --> 1:04:18.520
<v Speaker 1>some of the standardized testing.

1:04:18.680 --> 1:04:19.280
<v Speaker 3>Are you joking?

1:04:19.360 --> 1:04:20.080
<v Speaker 1>Yeah, I'm a net king.

1:04:20.120 --> 1:04:20.680
<v Speaker 3>Are you joking?

1:04:20.760 --> 1:04:20.960
<v Speaker 9>Yeah?

1:04:21.000 --> 1:04:22.000
<v Speaker 1>No, I'm not. I'm not.

1:04:22.200 --> 1:04:25.720
<v Speaker 3>You like, okay, you like Saturday morning going to a

1:04:25.760 --> 1:04:28.120
<v Speaker 3>classroom and taking out.

1:04:28.280 --> 1:04:29.400
<v Speaker 1>I don't know, it's a little weird.

1:04:29.440 --> 1:04:29.680
<v Speaker 6>I know.

1:04:30.040 --> 1:04:32.360
<v Speaker 1>Yeah, I'm a nerd, yes, Elizabeth, one of our producers.

1:04:32.360 --> 1:04:34.560
<v Speaker 1>I'm a nerd. But it's also become like a business. Anyway,

1:04:34.600 --> 1:04:35.920
<v Speaker 1>let's get to jen. Let's get to Jennet.

1:04:36.000 --> 1:04:36.160
<v Speaker 10>Yeah.

1:04:36.200 --> 1:04:38.800
<v Speaker 3>Jenna Lauren is higher education finance reporter for Bloomberg News.

1:04:38.800 --> 1:04:41.720
<v Speaker 3>She's here in the Bloomberg Interactive broker's studio. We're talking

1:04:41.720 --> 1:04:45.760
<v Speaker 3>about this because as of today, Dartmouth College comes out

1:04:45.760 --> 1:04:47.720
<v Speaker 3>with a statement that says it's again going to require

1:04:47.760 --> 1:04:52.120
<v Speaker 3>standardized testing for applicants following MIT. This is a big

1:04:52.200 --> 1:04:54.000
<v Speaker 3>reversal from what happened just a couple of years ago.

1:04:54.080 --> 1:04:56.840
<v Speaker 14>Janet, Yes, it is a big reversal. During the pandemic,

1:04:57.000 --> 1:04:57.920
<v Speaker 14>nobody could get.

1:04:57.760 --> 1:04:58.600
<v Speaker 1>To test sites.

1:04:58.640 --> 1:05:02.760
<v Speaker 14>They were closed, so everybody said, no, no testing is required.

1:05:03.360 --> 1:05:07.000
<v Speaker 14>MIT two years ago about this time said we really

1:05:07.040 --> 1:05:08.360
<v Speaker 14>need kids who can do well in.

1:05:08.400 --> 1:05:11.000
<v Speaker 1>Math, and they reinstated it.

1:05:11.080 --> 1:05:14.600
<v Speaker 14>And of course MIT has really difficult requirements. You know,

1:05:14.680 --> 1:05:18.280
<v Speaker 14>two semesters of physics, two semesters of chemistry, lots of math.

1:05:18.480 --> 1:05:19.320
<v Speaker 1>So it makes sense.

1:05:19.760 --> 1:05:22.040
<v Speaker 14>So it was interesting when Dartmouth this morning said that

1:05:22.040 --> 1:05:25.160
<v Speaker 14>they were they were also going that route, and you know,

1:05:25.240 --> 1:05:28.280
<v Speaker 14>the chatter for decades has been the SAT is unfair,

1:05:28.560 --> 1:05:31.440
<v Speaker 14>especially for low income students who can't afford test prep.

1:05:31.880 --> 1:05:34.640
<v Speaker 14>And now you're hearing that is an argument to keep

1:05:34.680 --> 1:05:35.040
<v Speaker 14>the dusk.

1:05:35.240 --> 1:05:37.080
<v Speaker 3>What we don't understand, So explain that.

1:05:37.920 --> 1:05:40.200
<v Speaker 14>So let's say you're in a school that is not

1:05:40.400 --> 1:05:43.440
<v Speaker 14>familiar to Dartmouth. You know, of course they know the

1:05:43.480 --> 1:05:47.000
<v Speaker 14>Scarsdale's and the Mamernicks and the New Treers of the world,

1:05:47.320 --> 1:05:49.880
<v Speaker 14>but you know, they're trying to find kids. We did

1:05:49.880 --> 1:05:53.080
<v Speaker 14>a story about rural recruiting. Perhaps high schools they don't

1:05:53.120 --> 1:05:55.600
<v Speaker 14>really know well, and it helps them to know what

1:05:55.680 --> 1:05:58.040
<v Speaker 14>their score is. It helps them to know what the

1:05:58.160 --> 1:06:01.560
<v Speaker 14>high school is. So let's say you score twelve hundred

1:06:01.640 --> 1:06:04.600
<v Speaker 14>in a high school where the average is a thousand.

1:06:05.200 --> 1:06:08.920
<v Speaker 14>You've done really well in that high school, but of

1:06:08.960 --> 1:06:12.120
<v Speaker 14>course you're far below the median at Dartmouth. But the

1:06:12.160 --> 1:06:15.240
<v Speaker 14>information that the test is giving is you've actually really

1:06:15.320 --> 1:06:17.680
<v Speaker 14>exceeded expectations in that high school.

1:06:18.440 --> 1:06:21.080
<v Speaker 3>Oh sorry, I just no go go okay, this is

1:06:21.120 --> 1:06:23.000
<v Speaker 3>just related to what Jenna said very briefly. I didn't

1:06:23.040 --> 1:06:25.160
<v Speaker 3>know that schools could actually see that part of the

1:06:25.240 --> 1:06:27.000
<v Speaker 3>data you're saying, they don't just see the raw score,

1:06:27.000 --> 1:06:29.320
<v Speaker 3>they also see how you did compared to other folks

1:06:29.360 --> 1:06:29.920
<v Speaker 3>at your school.

1:06:30.000 --> 1:06:33.080
<v Speaker 14>So every high school has their own profile, and it's

1:06:33.120 --> 1:06:34.720
<v Speaker 14>a lot of information.

1:06:34.480 --> 1:06:36.600
<v Speaker 1>In tim This is a data world.

1:06:37.520 --> 1:06:39.840
<v Speaker 14>When we did the story about rural recruiting that we

1:06:39.880 --> 1:06:42.760
<v Speaker 14>talked about, we mentioned a school in Wichita, Kansas where

1:06:42.800 --> 1:06:45.400
<v Speaker 14>the majority of students are on free and reduced lunch.

1:06:45.440 --> 1:06:47.800
<v Speaker 14>So that tells you you're dealing with a very low

1:06:47.840 --> 1:06:50.600
<v Speaker 14>income population. So if you see a student who has

1:06:50.720 --> 1:06:53.960
<v Speaker 14>rocked the SATs and most of their peers have not

1:06:54.040 --> 1:06:58.800
<v Speaker 14>done well, it gives them some information in that context.

1:06:58.960 --> 1:07:02.160
<v Speaker 1>Jenna having said that, they still have parameters right of

1:07:02.240 --> 1:07:04.200
<v Speaker 1>where they want you to hit in terms of score,

1:07:04.280 --> 1:07:07.360
<v Speaker 1>like they're going to say, wow, tough environment, look what

1:07:07.440 --> 1:07:10.919
<v Speaker 1>this individual did. Having said that an MIT where math

1:07:11.040 --> 1:07:14.320
<v Speaker 1>is really important, right in that computational way of thinking,

1:07:15.320 --> 1:07:18.280
<v Speaker 1>are they still going to have kind of minimums of

1:07:18.320 --> 1:07:20.120
<v Speaker 1>like where they want someone to hit, you know what

1:07:20.160 --> 1:07:22.400
<v Speaker 1>I mean? How they use it?

1:07:22.440 --> 1:07:24.440
<v Speaker 14>So it depends on where you're coming from. If you're

1:07:24.440 --> 1:07:28.560
<v Speaker 14>applying from andover or again a really wealthy school district

1:07:28.600 --> 1:07:30.880
<v Speaker 14>and you have a twelve hundred that's not going to

1:07:30.920 --> 1:07:33.760
<v Speaker 14>cut it. But if you're coming from a place where

1:07:33.800 --> 1:07:37.440
<v Speaker 14>most kids are not going to college again, they're trying

1:07:37.440 --> 1:07:42.200
<v Speaker 14>to find socioeconomic diversity, which is great, and they're trying

1:07:42.240 --> 1:07:45.160
<v Speaker 14>to find you know, students. You know, Bill Fitzimmons, a

1:07:45.160 --> 1:07:47.080
<v Speaker 14>dean of Harvard, you talk about the diamonds and the

1:07:47.160 --> 1:07:49.760
<v Speaker 14>rough and that's why they mail to so many kids

1:07:49.760 --> 1:07:53.640
<v Speaker 14>who might think of applying to Harvard, and that's they're

1:07:53.640 --> 1:07:55.960
<v Speaker 14>trying to put it in that kind of context.

1:07:56.400 --> 1:07:58.760
<v Speaker 1>So is this just the beginning, like the domino start

1:07:58.800 --> 1:08:00.600
<v Speaker 1>to fall? I mean, I feel like there's so many

1:08:00.600 --> 1:08:04.480
<v Speaker 1>things coming off the pandemic. Work from home right, Like

1:08:04.520 --> 1:08:06.919
<v Speaker 1>we're all just like, yeah, okay, get back to work,

1:08:07.000 --> 1:08:09.320
<v Speaker 1>and oh guess what standardized testing we're going back to?

1:08:09.360 --> 1:08:11.280
<v Speaker 1>It is it also part of I was thinking about

1:08:11.280 --> 1:08:14.360
<v Speaker 1>these schools, especially once testing went away. We're getting so

1:08:14.440 --> 1:08:18.160
<v Speaker 1>many applications. It's got to be a difficult process to

1:08:18.240 --> 1:08:20.160
<v Speaker 1>kind of go through them, especially if you don't have

1:08:20.160 --> 1:08:22.320
<v Speaker 1>standardized testing to kind of help you and figure.

1:08:22.439 --> 1:08:24.400
<v Speaker 3>You just arrange it by how much your parents gave.

1:08:25.080 --> 1:08:30.240
<v Speaker 3>That's how you do it. Assions I care love.

1:08:30.200 --> 1:08:32.760
<v Speaker 14>So Yes it is. Yes, they do get a lot

1:08:32.800 --> 1:08:35.280
<v Speaker 14>of applications, and you can't really feel sorry for them,

1:08:35.320 --> 1:08:37.400
<v Speaker 14>so because they did it to themselves.

1:08:37.000 --> 1:08:38.720
<v Speaker 1>And they make money off of them. They every application

1:08:38.920 --> 1:08:39.599
<v Speaker 1>they do.

1:08:39.600 --> 1:08:42.880
<v Speaker 14>And they're also you know, they're also buying the names

1:08:42.640 --> 1:08:45.439
<v Speaker 14>of of you know, kids who take the test to

1:08:45.520 --> 1:08:47.360
<v Speaker 14>try to encourage them to apply. I mean that was

1:08:47.400 --> 1:08:49.720
<v Speaker 14>our story like a decade ago, and believe it or not,

1:08:49.720 --> 1:08:50.559
<v Speaker 14>nothing has changed.

1:08:51.600 --> 1:08:53.880
<v Speaker 3>So Carol us about the Domino's following, Is it just

1:08:54.040 --> 1:08:58.200
<v Speaker 3>MIT at this point and Dartmouth that are requiring standardized.

1:08:57.720 --> 1:08:59.320
<v Speaker 9>Tests again, Well, we'll see.

1:09:00.040 --> 1:09:03.320
<v Speaker 14>You know, other schools have have not you know, are

1:09:03.320 --> 1:09:05.760
<v Speaker 14>still requiring them, like Georgia Tech. There's a bunch of

1:09:05.920 --> 1:09:06.879
<v Speaker 14>SEC schools.

1:09:06.880 --> 1:09:08.479
<v Speaker 3>The other schools they didn't remove them.

1:09:08.800 --> 1:09:11.040
<v Speaker 14>I think pretty much everybody at the height of the

1:09:11.080 --> 1:09:16.040
<v Speaker 14>pandemic didn't didn't require them, but well because you couldn't

1:09:16.040 --> 1:09:18.760
<v Speaker 14>get to the testing sites. But you know, like the

1:09:18.880 --> 1:09:21.800
<v Speaker 14>University of Florida, University of Georgia, they've still required them

1:09:21.840 --> 1:09:24.639
<v Speaker 14>because they give away scholarship money based on your test

1:09:24.640 --> 1:09:26.280
<v Speaker 14>score and they give you know, if you are a

1:09:26.320 --> 1:09:29.599
<v Speaker 14>Georgia resident or Florida and you and you do well

1:09:29.640 --> 1:09:32.160
<v Speaker 14>and you hit the parameters, you you can go for

1:09:32.200 --> 1:09:33.120
<v Speaker 14>practically free.

1:09:33.160 --> 1:09:39.040
<v Speaker 1>And I will say anecdotally during the pandemic, individuals who

1:09:39.040 --> 1:09:42.800
<v Speaker 1>did file test scores did see like scholarships had you

1:09:42.840 --> 1:09:47.840
<v Speaker 1>come yeah versus not? It's really interesting and just it

1:09:47.920 --> 1:09:51.320
<v Speaker 1>was totally optional, and and a lot of advisors in

1:09:51.360 --> 1:09:53.000
<v Speaker 1>high schools like, why would you do it? Why would

1:09:53.000 --> 1:09:55.800
<v Speaker 1>you put it in even if you did good or

1:09:55.840 --> 1:09:57.639
<v Speaker 1>even better than good? Right now, it's just interesting.

1:09:57.680 --> 1:09:59.679
<v Speaker 14>But also keep in mind, so we've had a couple

1:09:59.720 --> 1:10:02.559
<v Speaker 14>of years of them being optional. Who's going to submit

1:10:02.560 --> 1:10:02.920
<v Speaker 14>the score?

1:10:03.240 --> 1:10:05.160
<v Speaker 1>We did well, people who didn't, So what does that do?

1:10:05.280 --> 1:10:10.920
<v Speaker 1>The average raises the average? All right, math, you know I.

1:10:10.840 --> 1:10:12.880
<v Speaker 3>Should have done very well on my quantitative based on

1:10:12.920 --> 1:10:14.600
<v Speaker 3>your questions just now that e chanet I should have

1:10:14.600 --> 1:10:16.120
<v Speaker 3>done well on quantitative.

1:10:16.040 --> 1:10:16.600
<v Speaker 9>I did not?

1:10:16.960 --> 1:10:19.080
<v Speaker 1>I did? Okay, do you want to do anything more

1:10:19.120 --> 1:10:20.599
<v Speaker 1>because there's more stories idea?

1:10:20.640 --> 1:10:21.840
<v Speaker 3>Yeah, go ahead, all right.

1:10:21.760 --> 1:10:23.960
<v Speaker 1>So you've got a couple of the story about Harvard's

1:10:23.960 --> 1:10:28.280
<v Speaker 1>top governing board picks. Also though about governments looking to

1:10:28.320 --> 1:10:32.720
<v Speaker 1>maybe tax endowments go where you want? Will we will

1:10:32.720 --> 1:10:34.760
<v Speaker 1>bow to your brain and where you want to go here?

1:10:34.880 --> 1:10:38.080
<v Speaker 14>Okay, So Harvard is a big target with fifty one

1:10:38.160 --> 1:10:42.080
<v Speaker 14>billion dollars. It already pays taxes to the federal government.

1:10:42.080 --> 1:10:45.120
<v Speaker 14>That happened in twenty seventeen with the Trump tax bill,

1:10:45.560 --> 1:10:48.840
<v Speaker 14>and now Massachusetts is eyeing it. They would like a

1:10:48.840 --> 1:10:52.000
<v Speaker 14>little piece of it too. There's two bills that may

1:10:52.040 --> 1:10:55.679
<v Speaker 14>move forward this week. One would have a two point

1:10:55.720 --> 1:10:58.800
<v Speaker 14>five percent excise tax on the value of the entire

1:10:58.880 --> 1:11:01.880
<v Speaker 14>fund the federal. One is on the investment returns, and

1:11:01.920 --> 1:11:04.640
<v Speaker 14>that could bring in Are you sitting a billion dollars

1:11:04.760 --> 1:11:07.400
<v Speaker 14>in the state of Massachusetts and that would fund free

1:11:07.479 --> 1:11:09.880
<v Speaker 14>college for everybody in almost thirty campuses.

1:11:10.840 --> 1:11:11.479
<v Speaker 1>What a great thing.

1:11:11.520 --> 1:11:12.920
<v Speaker 3>You can't move to Florida, Harvard?

1:11:13.000 --> 1:11:18.520
<v Speaker 1>What great? That's good one the Florida.

1:11:18.160 --> 1:11:20.439
<v Speaker 3>Answer to so much I can't do it?

1:11:20.479 --> 1:11:21.519
<v Speaker 1>Is that likely going to go through?

1:11:21.680 --> 1:11:24.840
<v Speaker 14>I don't know, but you know there's one thing that

1:11:24.880 --> 1:11:29.120
<v Speaker 14>Harvard has done is it's in some ways the Republicans

1:11:29.160 --> 1:11:31.400
<v Speaker 14>and Democrats are very upset with what's been going on

1:11:31.479 --> 1:11:34.760
<v Speaker 14>anti Semitism on campus. I mean, what, what who would

1:11:34.800 --> 1:11:37.680
<v Speaker 14>have expected that Harvard could in some way unify lawmakers?

1:11:38.320 --> 1:11:41.960
<v Speaker 3>Yeah, that's really like It's like Harvard and social media companies,

1:11:42.439 --> 1:11:46.320
<v Speaker 3>great are the things that unify members of Congress yeah,

1:11:46.400 --> 1:11:49.799
<v Speaker 3>and China. Yeah, in China, so we'll.

1:11:49.600 --> 1:11:51.880
<v Speaker 14>See if they go forward. The second one would would

1:11:52.000 --> 1:11:55.120
<v Speaker 14>is also a tax for schools that have legacy admissions.

1:11:55.120 --> 1:11:58.519
<v Speaker 14>In Massachusetts MIT does not, and that would but that

1:11:58.560 --> 1:12:00.960
<v Speaker 14>would give money towards a community colleges.

1:12:01.160 --> 1:12:03.320
<v Speaker 1>It just means you have to come back. It's already

1:12:03.320 --> 1:12:05.479
<v Speaker 1>busy year for you. Not going on all right. Janet Lauren,

1:12:05.520 --> 1:12:08.120
<v Speaker 1>thank you, Thank you. Higher education financial putter at Bloomberg News.

1:12:08.200 --> 1:12:10.640
<v Speaker 1>Check her out on Twitter x at Janet Lauren and

1:12:10.760 --> 1:12:16.559
<v Speaker 1>then Appleloomberg dot com.

1:12:16.680 --> 1:12:20.559
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Listen live

1:12:20.640 --> 1:12:23.800
<v Speaker 2>each weekday starting at two pm Easter on applecar Play

1:12:23.840 --> 1:12:26.720
<v Speaker 2>and Android Auto with the Bloomberg Business app. You can

1:12:26.760 --> 1:12:30.000
<v Speaker 2>also listen live on Amazon Alexa from our flagship New

1:12:30.080 --> 1:12:33.679
<v Speaker 2>York station just say Alexa playing Bloomberg eleven thirty.

1:12:35.400 --> 1:12:37.000
<v Speaker 1>Well, you know, the big game is this week, and

1:12:37.080 --> 1:12:39.320
<v Speaker 1>we're talking, of course, about the fifty eighth Super Bowl

1:12:39.760 --> 1:12:42.360
<v Speaker 1>between the Kansas City Chiefs and the San Francisco forty

1:12:42.439 --> 1:12:44.640
<v Speaker 1>nine Ers. The game held in the gambling capital of

1:12:44.640 --> 1:12:48.320
<v Speaker 1>the United States, Las Vegas. Betting companies pushing out lots

1:12:48.360 --> 1:12:50.320
<v Speaker 1>of ads ahead of the game, including this one from

1:12:50.360 --> 1:12:52.080
<v Speaker 1>Bett MGM.

1:12:51.840 --> 1:12:55.720
<v Speaker 4>BEDAMGM is for everyone that loves sports betting, everyone but

1:12:55.880 --> 1:12:56.439
<v Speaker 4>Tom Brady.

1:12:57.280 --> 1:12:58.519
<v Speaker 3>Wait, what did I do?

1:12:58.760 --> 1:13:00.599
<v Speaker 5>The truth is you've won too much time. We let

1:13:00.600 --> 1:13:01.360
<v Speaker 5>others have their turn.

1:13:01.560 --> 1:13:02.559
<v Speaker 7>What if I be in game?

1:13:02.600 --> 1:13:05.360
<v Speaker 3>Parley is and I'm not Tom Brady? You're of dog meat?

1:13:06.240 --> 1:13:06.639
<v Speaker 4>All right?

1:13:06.720 --> 1:13:09.360
<v Speaker 1>Well, MGM is for everyone that loves sports betting, everyone

1:13:09.360 --> 1:13:11.680
<v Speaker 1>but Tom Brady. Way, what did I do here? All right?

1:13:11.720 --> 1:13:15.519
<v Speaker 1>The truth is you want too much. It's just funny

1:13:15.560 --> 1:13:17.160
<v Speaker 1>like you just kind of go through what they said.

1:13:18.040 --> 1:13:20.120
<v Speaker 1>These are, though, the ads that we're seeing roll out

1:13:20.120 --> 1:13:20.599
<v Speaker 1>ahead of it.

1:13:20.720 --> 1:13:22.400
<v Speaker 3>I mean, it makes sense that we're seeing these ads

1:13:22.400 --> 1:13:24.800
<v Speaker 3>because big money is expected to trade hands this year.

1:13:24.840 --> 1:13:28.040
<v Speaker 3>According to the Gambling Industry National Trade Association, about twenty

1:13:28.080 --> 1:13:30.880
<v Speaker 3>six percent of American adults are expected to place a

1:13:30.920 --> 1:13:33.719
<v Speaker 3>wager on the Super Bowl. It's a thirty five percent

1:13:33.800 --> 1:13:36.680
<v Speaker 3>increase from last year's Super Bowl. Bet is estimated to

1:13:36.800 --> 1:13:39.799
<v Speaker 3>place wagers totally up to twenty three point one billion dollars,

1:13:39.800 --> 1:13:43.200
<v Speaker 3>which is a seven billion dollar increase from twenty twenty three.

1:13:43.880 --> 1:13:47.200
<v Speaker 3>We've got with us Adam mcgreen Blatt. He's the CEO

1:13:47.320 --> 1:13:50.880
<v Speaker 3>of bet MGM, joining us now from Las Vegas. BETMGM

1:13:50.960 --> 1:13:53.519
<v Speaker 3>is the sports betting operator jointly owned by MGM Resorts

1:13:53.560 --> 1:13:56.439
<v Speaker 3>and the Isle of Man based gambling Company and Taine Adam.

1:13:56.479 --> 1:13:58.439
<v Speaker 3>Good to have you, Good to see you. Give us

1:13:58.439 --> 1:14:00.919
<v Speaker 3>an idea of what you're seeing on bettma GM's platform

1:14:00.960 --> 1:14:02.679
<v Speaker 3>right now ahead of the Super Bowl this weekend.

1:14:03.000 --> 1:14:06.160
<v Speaker 15>Firstie, thanks for having me. We are seeing interest that

1:14:06.160 --> 1:14:10.880
<v Speaker 15>we've never seen before, cross section of wages, We're seeing

1:14:10.920 --> 1:14:14.320
<v Speaker 15>the growth in prop bets, We're seeing the swift defect.

1:14:15.000 --> 1:14:18.200
<v Speaker 15>We are seeing, as I say, a lot of interest.

1:14:18.280 --> 1:14:22.559
<v Speaker 15>I think also because the event is taking place in Vegas,

1:14:22.600 --> 1:14:26.120
<v Speaker 15>which really is is home to for us, so swift effect.

1:14:26.160 --> 1:14:28.479
<v Speaker 1>Does that mean more women are stepping up and betting

1:14:28.479 --> 1:14:29.240
<v Speaker 1>on the platform?

1:14:30.600 --> 1:14:34.200
<v Speaker 15>Well, actually we're seeing It's what we're noticing is the

1:14:34.400 --> 1:14:38.080
<v Speaker 15>nature of the bets that are being sought out has changed. So,

1:14:38.200 --> 1:14:43.200
<v Speaker 15>for example, we now offer in Ontario, we now offer

1:14:43.560 --> 1:14:48.320
<v Speaker 15>the likelihood of Taylor Swift being mentioned in the MVP speech,

1:14:49.760 --> 1:14:54.800
<v Speaker 15>and that's an interestingly popular bet. We're also seeing a

1:14:54.800 --> 1:14:58.040
<v Speaker 15>lot of support for Travis Kelcey's MVP and I think

1:14:58.040 --> 1:15:00.960
<v Speaker 15>that's how the swiftffect is manifesting.

1:15:01.120 --> 1:15:03.840
<v Speaker 1>Well, that's what I wonder too, Adam, is the kinds

1:15:03.880 --> 1:15:06.080
<v Speaker 1>of bets that are being placed, the majority of bets

1:15:06.120 --> 1:15:07.800
<v Speaker 1>that are being placed ahead of the big game. Is

1:15:07.800 --> 1:15:10.960
<v Speaker 1>it just? Is it basically who wins ultimately? Or give

1:15:11.040 --> 1:15:13.800
<v Speaker 1>us some idea because you really can now dice and

1:15:13.880 --> 1:15:16.639
<v Speaker 1>slice in terms of how you bet on anything.

1:15:17.160 --> 1:15:20.160
<v Speaker 15>So just to set the context, Betamgen will be offering

1:15:20.320 --> 1:15:23.639
<v Speaker 15>more than a thousand different things to bet on come

1:15:23.640 --> 1:15:27.720
<v Speaker 15>game day. In fact, the majority are available now. Historically,

1:15:28.160 --> 1:15:32.240
<v Speaker 15>the majority of bets and majority of volume, we're behind

1:15:32.280 --> 1:15:34.160
<v Speaker 15>what we call the six pack, which is really the

1:15:34.439 --> 1:15:37.320
<v Speaker 15>bet fore and against who will win the game? The

1:15:37.360 --> 1:15:41.760
<v Speaker 15>money line spread, so by what margin will the winner win?

1:15:42.120 --> 1:15:45.960
<v Speaker 15>And total the total points. What we're seeing now is

1:15:46.000 --> 1:15:49.840
<v Speaker 15>a shift, so sixty two percent of bets are not

1:15:50.080 --> 1:15:52.680
<v Speaker 15>on that, so more than half the bets are on

1:15:52.760 --> 1:15:57.680
<v Speaker 15>things called player props. The most popular player prop at

1:15:57.680 --> 1:16:01.599
<v Speaker 15>the moment is a win that the Chiefs will win

1:16:01.680 --> 1:16:03.360
<v Speaker 15>by seven to twelve points.

1:16:03.920 --> 1:16:08.480
<v Speaker 3>Okay, hey, Adam, is this the way that you differentiate

1:16:08.560 --> 1:16:10.760
<v Speaker 3>yourself from the competitors out there? Because there is no

1:16:11.520 --> 1:16:15.240
<v Speaker 3>shortage of places to make bets, especially for the Super Bowl.

1:16:15.280 --> 1:16:17.600
<v Speaker 3>I mean, we got DraftKings, we got FanDuel, we got Caesars.

1:16:17.600 --> 1:16:20.280
<v Speaker 3>The list certainly goes on, how do you differentiate yourself

1:16:20.280 --> 1:16:21.120
<v Speaker 3>in a crowded market?

1:16:21.520 --> 1:16:24.720
<v Speaker 15>Well, look, the market's been crowded since the beginning, and

1:16:24.800 --> 1:16:28.439
<v Speaker 15>I think we have betmgms proven that we know what

1:16:28.479 --> 1:16:30.600
<v Speaker 15>it takes to win, and we continue to be a

1:16:30.640 --> 1:16:34.519
<v Speaker 15>market leader. We have seventeen percent market share in online

1:16:34.560 --> 1:16:38.080
<v Speaker 15>sports betting and eye gaming across North America, and so

1:16:38.120 --> 1:16:41.720
<v Speaker 15>this puts us firmly in the top tier of competitors.

1:16:42.520 --> 1:16:45.680
<v Speaker 15>And one of the things that is particularly in our

1:16:45.720 --> 1:16:50.120
<v Speaker 15>favor this year is that the two leaders that we

1:16:50.200 --> 1:16:53.160
<v Speaker 15>share the podium with are actually not available in the

1:16:53.160 --> 1:16:56.559
<v Speaker 15>state of Nevada because of regulation. So this really is

1:16:56.600 --> 1:17:00.320
<v Speaker 15>our moment to shine bed MGMs on home turf, leaning

1:17:00.360 --> 1:17:04.320
<v Speaker 15>into what we call our omnichannel strategy, and given that

1:17:04.360 --> 1:17:07.240
<v Speaker 15>we are by far and away the premier choice in town,

1:17:07.280 --> 1:17:09.080
<v Speaker 15>we're expecting to see tremendous volume.

1:17:09.160 --> 1:17:11.639
<v Speaker 1>All right, but how would you characterize, adam, the level

1:17:11.640 --> 1:17:15.719
<v Speaker 1>of promotional competition in the online sports betting industry now

1:17:15.760 --> 1:17:18.120
<v Speaker 1>compared to a year ago, It's got to be somewhat fierce.

1:17:18.240 --> 1:17:20.040
<v Speaker 1>But tell us how you would characterize it.

1:17:21.439 --> 1:17:27.800
<v Speaker 15>Well, it's interesting, that's what we're actually seeing. And I'm

1:17:27.840 --> 1:17:30.360
<v Speaker 15>not sure whether it's as a result of some of

1:17:30.400 --> 1:17:34.000
<v Speaker 15>the minnows, some of the smaller players actually leaving the market,

1:17:34.360 --> 1:17:38.080
<v Speaker 15>leaving the market because the power and effectiveness of the

1:17:38.160 --> 1:17:42.360
<v Speaker 15>leaders has become overwhelming. But we're actually seeing a rational

1:17:43.560 --> 1:17:47.519
<v Speaker 15>recruitment environment. Our CPAs are cost to acquire a player

1:17:47.960 --> 1:17:51.080
<v Speaker 15>are actually down a year on you over the last

1:17:51.120 --> 1:17:51.679
<v Speaker 15>few weeks.

1:17:53.040 --> 1:17:55.640
<v Speaker 3>Hey, I'm wondering about growth here because you're live right

1:17:55.680 --> 1:17:58.840
<v Speaker 3>now in twenty eight different markets in North America. You

1:17:58.880 --> 1:18:01.840
<v Speaker 3>mentioned the market share. You have access to just under

1:18:01.920 --> 1:18:05.400
<v Speaker 3>half of the adult population in North America. When is

1:18:05.439 --> 1:18:07.240
<v Speaker 3>a time that you think you will have access to

1:18:07.840 --> 1:18:09.519
<v Speaker 3>every adult in North America.

1:18:11.120 --> 1:18:14.080
<v Speaker 15>Well, that's an important question because that's about the you know,

1:18:14.320 --> 1:18:16.559
<v Speaker 15>when does the music stop? And the good news is

1:18:16.600 --> 1:18:18.559
<v Speaker 15>the music is not going to stop for a while.

1:18:19.080 --> 1:18:22.640
<v Speaker 15>Our TAM our total Addressable Market anticipates that in the

1:18:22.680 --> 1:18:25.320
<v Speaker 15>fullness of time. And there's a question mark on you

1:18:25.320 --> 1:18:27.960
<v Speaker 15>know what that means, of course, but in the fullness

1:18:28.000 --> 1:18:31.120
<v Speaker 15>of time, we expect fully eighty percent of the US

1:18:31.160 --> 1:18:35.559
<v Speaker 15>adult population to have access to some form of sports betting.

1:18:36.680 --> 1:18:39.200
<v Speaker 3>What do you think are the next two states to

1:18:39.840 --> 1:18:42.320
<v Speaker 3>legalize or markets set to legalize over the next one

1:18:42.360 --> 1:18:43.160
<v Speaker 3>or two years.

1:18:43.800 --> 1:18:46.759
<v Speaker 15>Well, the first one I can answer with authority, because

1:18:47.080 --> 1:18:49.519
<v Speaker 15>we're looking forward to launching in the state of North

1:18:49.560 --> 1:18:54.200
<v Speaker 15>Carolina in the next four weeks. Okay, after that, it's

1:18:54.280 --> 1:18:58.519
<v Speaker 15>less certain. We're seeing some positive movements from a number

1:18:58.520 --> 1:19:00.800
<v Speaker 15>of states. I think the most like next one as

1:19:00.840 --> 1:19:03.400
<v Speaker 15>we look at it today is the state of Georgia.

1:19:03.560 --> 1:19:09.160
<v Speaker 15>But ultimately these become legislative decisions and subject to all

1:19:09.200 --> 1:19:12.080
<v Speaker 15>the vagaries that go along with those.

1:19:12.200 --> 1:19:14.040
<v Speaker 1>Would you say that the space is getting a bit

1:19:14.080 --> 1:19:15.600
<v Speaker 1>crowded and that we're going to see some kind of

1:19:15.760 --> 1:19:18.880
<v Speaker 1>additional maybe consolidation or more consolidation.

1:19:18.760 --> 1:19:22.479
<v Speaker 15>But that we I think you're referring to a couple

1:19:22.520 --> 1:19:27.720
<v Speaker 15>of the more recognized brands that have joined the space recently.

1:19:28.360 --> 1:19:32.800
<v Speaker 15>I think there's probably space for three or four, maybe five.

1:19:33.080 --> 1:19:38.080
<v Speaker 15>If we look at more mature international markets, perhaps the UK, Italy,

1:19:38.120 --> 1:19:42.200
<v Speaker 15>the bigger markets, there's generally space for four or five

1:19:43.640 --> 1:19:49.400
<v Speaker 15>leading major online players. In the US, it is more concentrated. Actually,

1:19:50.760 --> 1:19:54.360
<v Speaker 15>to your question, is there space for consolidation potentially, But

1:19:54.800 --> 1:19:59.400
<v Speaker 15>one of the factors weighing against consolidation in the US particularly.

1:20:00.000 --> 1:20:02.840
<v Speaker 15>It's just the complexity of the operating environment, given that

1:20:02.920 --> 1:20:07.880
<v Speaker 15>every state is its own regulated environment. So for a

1:20:07.960 --> 1:20:13.439
<v Speaker 15>merger in the US, it's like an European operator that

1:20:13.479 --> 1:20:15.880
<v Speaker 15>operates in all the European countries.

1:20:15.960 --> 1:20:16.799
<v Speaker 3>Merging with another.

1:20:17.000 --> 1:20:19.280
<v Speaker 15>Hey, Adam, we're figuring out the regulation that goes along

1:20:19.280 --> 1:20:19.519
<v Speaker 15>with it.

1:20:19.600 --> 1:20:20.000
<v Speaker 1>That's true.

1:20:20.040 --> 1:20:21.800
<v Speaker 3>We only have about twenty seconds left. But are you

1:20:22.160 --> 1:20:23.560
<v Speaker 3>looking to make any acquisitions?

1:20:24.400 --> 1:20:29.240
<v Speaker 15>Gosh, straight for it. We're very, very happy with the tools,

1:20:29.400 --> 1:20:32.160
<v Speaker 15>the assets, the relationships that we have. We believe we

1:20:32.240 --> 1:20:34.720
<v Speaker 15>have what it takes to win, So we're not considering

1:20:34.760 --> 1:20:36.479
<v Speaker 15>actively any acquisitions at this point.

1:20:36.520 --> 1:20:40.040
<v Speaker 1>All right, twenty seconds so important that in terms of

1:20:40.120 --> 1:20:42.720
<v Speaker 1>we talk about sports addiction, gambling addiction, you guys are

1:20:42.760 --> 1:20:45.240
<v Speaker 1>thinking about that, and just really quickly about ten seconds here.

1:20:45.520 --> 1:20:48.280
<v Speaker 15>This is a real issue. This is an issue of

1:20:48.320 --> 1:20:52.720
<v Speaker 15>sustainability of our sector. We're making great strides individually as BEDMGM,

1:20:52.800 --> 1:20:55.720
<v Speaker 15>but also in twenty twenty four and we'll see collective action

1:20:55.840 --> 1:20:57.120
<v Speaker 15>in this regard.

1:20:57.280 --> 1:20:59.120
<v Speaker 1>Adam, thank you so much. This is Bloomberg.

1:21:00.280 --> 1:21:03.800
<v Speaker 2>You're listening to the Bloomberg Business Week podcast. Catch us

1:21:03.840 --> 1:21:07.040
<v Speaker 2>Live weekday afternoons from two to five pm Eastern Listen

1:21:07.120 --> 1:21:09.280
<v Speaker 2>on Apple car Play and then Brout Auto with a

1:21:09.280 --> 1:21:21.400
<v Speaker 2>Bloomberg business app or want us Live on YouTube.

1:21:21.680 --> 1:21:24.840
<v Speaker 3>Well, small businesses the backbone of the US economy. Government

1:21:24.920 --> 1:21:27.679
<v Speaker 3>data shows that these companies account for two of every

1:21:27.920 --> 1:21:30.599
<v Speaker 3>three jobs that have been added in the past twenty

1:21:30.680 --> 1:21:31.080
<v Speaker 3>five years.

1:21:31.120 --> 1:21:33.280
<v Speaker 1>Yeah, it's important and the most reading or the most

1:21:33.280 --> 1:21:35.400
<v Speaker 1>recent reading, i should say, on the small business community.

1:21:35.400 --> 1:21:37.920
<v Speaker 1>It found that US small business optimism ticked up to

1:21:37.960 --> 1:21:41.760
<v Speaker 1>a five month high in December, largely reflecting less pessimism

1:21:41.800 --> 1:21:45.800
<v Speaker 1>around sales, earnings trends and economic expectations. That reading just

1:21:45.920 --> 1:21:47.679
<v Speaker 1>about one month ago. We're going to get another read

1:21:47.920 --> 1:21:51.080
<v Speaker 1>a US small business optimism about one week from today.

1:21:51.120 --> 1:21:52.559
<v Speaker 1>But we actually are going to get one in just

1:21:52.640 --> 1:21:53.679
<v Speaker 1>about five seconds.

1:21:54.080 --> 1:21:55.800
<v Speaker 3>That's because our next guest is a member of that

1:21:55.840 --> 1:21:58.160
<v Speaker 3>all important engine of the US economy. Very pleased to

1:21:58.160 --> 1:22:01.280
<v Speaker 3>at back with us. Christina Stembele's under farm Girl Flowers.

1:22:01.640 --> 1:22:03.880
<v Speaker 3>It's a business that if you're a listener of viewer

1:22:03.880 --> 1:22:06.240
<v Speaker 3>of the program, you certainly know it well. It's also

1:22:06.240 --> 1:22:08.600
<v Speaker 3>a business that she bootstrapped some twelve years ago and

1:22:08.680 --> 1:22:11.519
<v Speaker 3>is built into a thirty million dollar business. She's joining

1:22:11.600 --> 1:22:14.679
<v Speaker 3>us here in the Bloomberg Interactive Broker's studio. Christina, Welcome

1:22:14.720 --> 1:22:15.400
<v Speaker 3>back to New York.

1:22:15.520 --> 1:22:17.679
<v Speaker 10>Thanks thanks for having me. I love talking about business,

1:22:17.720 --> 1:22:18.720
<v Speaker 10>the business of flowers.

1:22:18.760 --> 1:22:19.599
<v Speaker 1>Well, how is he here?

1:22:19.680 --> 1:22:21.559
<v Speaker 3>How is the business of flowers? How is your world

1:22:21.640 --> 1:22:22.000
<v Speaker 3>right now?

1:22:22.080 --> 1:22:22.280
<v Speaker 9>Yeah?

1:22:22.320 --> 1:22:24.040
<v Speaker 10>I mean we're gearing up for Valentine's Day, which is

1:22:24.080 --> 1:22:27.479
<v Speaker 10>always a lot of pressure. You know, it's the second

1:22:27.560 --> 1:22:29.320
<v Speaker 10>largest holiday of the year for us, so there's a

1:22:29.360 --> 1:22:30.160
<v Speaker 10>lot of anticipation.

1:22:30.360 --> 1:22:32.479
<v Speaker 3>Remind us what percentage of your revenue comes from just

1:22:32.600 --> 1:22:33.320
<v Speaker 3>Valentine's Day.

1:22:33.360 --> 1:22:35.479
<v Speaker 10>It's lower than you think. It's about fifteen percent, but

1:22:35.640 --> 1:22:37.240
<v Speaker 10>Mother's Day goes up to about twenty percent.

1:22:37.280 --> 1:22:39.920
<v Speaker 3>Okay, so that's five thirty five percent of all of

1:22:39.920 --> 1:22:41.519
<v Speaker 3>your revenue from two different days.

1:22:41.320 --> 1:22:44.320
<v Speaker 1>Yes, in two weeks. Basically, are those the two biggest holidays?

1:22:44.400 --> 1:22:44.519
<v Speaker 8>Yes?

1:22:44.880 --> 1:22:48.720
<v Speaker 1>Absolutely? All right, So okay, a favor like back out

1:22:48.760 --> 1:22:51.320
<v Speaker 1>the holiday stuff because right there's expectations around that. But

1:22:51.720 --> 1:22:54.679
<v Speaker 1>in general, when you look at the US consumer, how

1:22:54.720 --> 1:22:57.200
<v Speaker 1>have they been ordering just kind of on every other

1:22:57.280 --> 1:22:58.920
<v Speaker 1>day or just normal days, if you will.

1:22:59.000 --> 1:23:01.760
<v Speaker 10>Normal days are down. I wish I had the optimism

1:23:01.800 --> 1:23:03.880
<v Speaker 10>that the reports are showing right now, and I think

1:23:04.240 --> 1:23:07.519
<v Speaker 10>I think I'm optimistic about next year, So I think

1:23:07.600 --> 1:23:10.240
<v Speaker 10>maybe that's where someone's coming from. Like, you know, after COVID,

1:23:10.280 --> 1:23:13.840
<v Speaker 10>post COVID, I think that there's been so much change constantly,

1:23:13.880 --> 1:23:15.559
<v Speaker 10>and like, you know, where are we going to settle out?

1:23:15.880 --> 1:23:17.599
<v Speaker 10>And I think, you know the economy right now, we're

1:23:17.640 --> 1:23:21.200
<v Speaker 10>in a gifting market, so the gifting holidays are especially

1:23:21.280 --> 1:23:23.479
<v Speaker 10>important for us. We have to do really well in

1:23:23.479 --> 1:23:27.200
<v Speaker 10>those gifting holidays because the everyday consumer isn't isn't consuming

1:23:27.240 --> 1:23:30.080
<v Speaker 10>as much, they aren't sending as many gifts since we're

1:23:30.080 --> 1:23:30.880
<v Speaker 10>in the gifting space.

1:23:30.960 --> 1:23:32.519
<v Speaker 3>When did you notice this change?

1:23:33.479 --> 1:23:35.200
<v Speaker 10>I mean twenty twenty one. I mean we've been going

1:23:35.240 --> 1:23:36.960
<v Speaker 10>since twenty twenty one on this, so you know, we

1:23:36.960 --> 1:23:37.200
<v Speaker 10>were just.

1:23:37.360 --> 1:23:39.799
<v Speaker 3>In size finding since twenty twenty one, Yes.

1:23:39.640 --> 1:23:43.320
<v Speaker 10>We have, but intentionally so we could still intentional intentionally

1:23:43.400 --> 1:23:46.280
<v Speaker 10>we're focusing. You know, I'm really excited to see the

1:23:46.720 --> 1:23:48.920
<v Speaker 10>market change a bit from growth at all costs. You know,

1:23:49.000 --> 1:23:51.600
<v Speaker 10>all like small businesses, startups, everything they arey was all

1:23:51.640 --> 1:23:53.559
<v Speaker 10>about growth at all costs. Just have those top line

1:23:53.560 --> 1:23:57.600
<v Speaker 10>revenue numbers grow exceedingly fast. And now we're focused on profitability.

1:23:57.880 --> 1:23:59.800
<v Speaker 10>So and I feel like everybody's kind of changed the

1:23:59.840 --> 1:24:01.280
<v Speaker 10>way a little bit since we're bootstrapped.

1:24:01.280 --> 1:24:01.560
<v Speaker 4>What is it?

1:24:01.600 --> 1:24:04.160
<v Speaker 1>Wait, what is it that Zuckerberg says the Year of efficiency?

1:24:04.280 --> 1:24:07.760
<v Speaker 10>Yeah, but I mean it's carrying, it's bleeding into this

1:24:07.840 --> 1:24:10.160
<v Speaker 10>definitely with layoffs you see still happening, you know, at

1:24:10.200 --> 1:24:13.599
<v Speaker 10>a pretty rapid rate. People are you know, it's it's

1:24:14.160 --> 1:24:15.640
<v Speaker 10>you have to be efficient. You have to run very

1:24:15.640 --> 1:24:18.000
<v Speaker 10>efficiently to make you know, make any profit this year.

1:24:18.080 --> 1:24:21.760
<v Speaker 1>Remind us about your staffing and your supply chain, Like,

1:24:21.800 --> 1:24:23.280
<v Speaker 1>give us an idea of what that picture is.

1:24:23.320 --> 1:24:26.280
<v Speaker 10>Our supply chain has changed four times since twenty twenty,

1:24:26.560 --> 1:24:29.320
<v Speaker 10>so we are constantly changing it to adapt with what

1:24:29.360 --> 1:24:33.240
<v Speaker 10>the market demands are and supply chain availability is. So

1:24:33.600 --> 1:24:35.400
<v Speaker 10>twenty twenty we had a boom. You know, we're over

1:24:35.439 --> 1:24:37.519
<v Speaker 10>sixty million, and twenty twenty is you know I.

1:24:37.479 --> 1:24:38.759
<v Speaker 1>Send flowers during the pandemic.

1:24:38.880 --> 1:24:40.920
<v Speaker 10>Yes, yeah, yeah, and we all probably did, and people

1:24:41.040 --> 1:24:43.000
<v Speaker 10>to send you know, I know, you can.

1:24:43.080 --> 1:24:46.560
<v Speaker 1>Make send flower bread, wait, bake bread.

1:24:46.360 --> 1:24:50.040
<v Speaker 10>Baked bread, drink wine and send flowers wine, soured ough

1:24:50.040 --> 1:24:52.320
<v Speaker 10>and flowers. It was kind of that was the year, right,

1:24:52.400 --> 1:24:54.400
<v Speaker 10>So I think you know there was that, but supply

1:24:54.479 --> 1:24:56.080
<v Speaker 10>chain was really hard, so then you have to shift

1:24:56.080 --> 1:24:58.000
<v Speaker 10>and go closer to the flowers. We're buying a lot

1:24:58.000 --> 1:25:00.880
<v Speaker 10>more in North America at that time. Now we still

1:25:00.920 --> 1:25:03.559
<v Speaker 10>are buying more North America closer to home.

1:25:03.800 --> 1:25:06.840
<v Speaker 3>Was that because planes weren't coming, so they're not These

1:25:06.880 --> 1:25:09.200
<v Speaker 3>are not planes that are exclusively filled with flowers. These

1:25:09.240 --> 1:25:12.240
<v Speaker 3>are planes that sometimes have people on them. Yes, and

1:25:12.439 --> 1:25:14.800
<v Speaker 3>it's hard to ship this stuff if those planes aren't flying.

1:25:14.840 --> 1:25:17.519
<v Speaker 10>Absolutely so unless you're going to charter a plane from Europe,

1:25:17.800 --> 1:25:19.760
<v Speaker 10>you know, when there weren't as many planes going twenty twenty,

1:25:19.840 --> 1:25:21.519
<v Speaker 10>you would have to figure out other ways to get flowers,

1:25:21.720 --> 1:25:23.960
<v Speaker 10>you know, So we were literally in box trucks picking

1:25:24.040 --> 1:25:25.439
<v Speaker 10>up flowers that time, you know.

1:25:25.479 --> 1:25:27.040
<v Speaker 1>And then you know things have shifted.

1:25:27.040 --> 1:25:30.160
<v Speaker 10>Supply chain's gotten better, but everything's gotten more expensive, so

1:25:30.200 --> 1:25:32.840
<v Speaker 10>then you're also you know, outbound transportation, you know, went

1:25:32.840 --> 1:25:35.719
<v Speaker 10>from about twenty six percent of our revenue to forty

1:25:35.760 --> 1:25:40.800
<v Speaker 10>one percent spiked really just you know, I would let

1:25:40.920 --> 1:25:42.320
<v Speaker 10>you know, I guess I don't know if I should

1:25:42.360 --> 1:25:44.599
<v Speaker 10>say those, but I think it's also linked to stock

1:25:44.680 --> 1:25:46.880
<v Speaker 10>prices for those companies in twenty twenty. If you look

1:25:46.920 --> 1:25:47.559
<v Speaker 10>at those for you to.

1:25:48.280 --> 1:25:52.000
<v Speaker 1>Go there, because I've got stations with some publicly held

1:25:52.040 --> 1:25:54.720
<v Speaker 1>companies as well, and just talking about prices like why

1:25:54.760 --> 1:25:58.120
<v Speaker 1>are they still so high, and smart people scratching their

1:25:58.120 --> 1:26:00.920
<v Speaker 1>head and just wondering where their folk are keeping prices

1:26:00.960 --> 1:26:02.360
<v Speaker 1>high because they can.

1:26:02.720 --> 1:26:04.759
<v Speaker 10>I mean, I think that things have gotten more expensive.

1:26:04.840 --> 1:26:07.200
<v Speaker 10>Labor is a lot more expensive, so I mean I

1:26:07.280 --> 1:26:09.799
<v Speaker 10>know that personally for our company, so I can imagine

1:26:09.800 --> 1:26:12.360
<v Speaker 10>at the transporation companies it's the same when you're paying

1:26:12.520 --> 1:26:14.479
<v Speaker 10>a lot more than you were a couple of years ago,

1:26:14.560 --> 1:26:17.960
<v Speaker 10>where you know, wages have inflated much quicker than they

1:26:18.000 --> 1:26:20.920
<v Speaker 10>did in previous you know, decades, so you know that

1:26:21.000 --> 1:26:23.160
<v Speaker 10>has to be reflected. And I think, you know, American

1:26:23.200 --> 1:26:26.439
<v Speaker 10>consumers have been taught by certain large companies that shipping

1:26:26.439 --> 1:26:28.680
<v Speaker 10>should be free, but it's not free. And you know

1:26:28.720 --> 1:26:31.040
<v Speaker 10>that that good good has to pass a lot of

1:26:31.040 --> 1:26:32.599
<v Speaker 10>people's hands and a lot of trucks and a lot

1:26:32.640 --> 1:26:33.320
<v Speaker 10>of planes and all.

1:26:33.200 --> 1:26:36.519
<v Speaker 3>Of gas, especially if you're shipping something that's perishable and

1:26:36.560 --> 1:26:38.479
<v Speaker 3>that has to get to a destination within a certain

1:26:38.479 --> 1:26:40.479
<v Speaker 3>amount of time or else it's not going to look

1:26:40.760 --> 1:26:41.840
<v Speaker 3>or smell as good.

1:26:42.000 --> 1:26:44.040
<v Speaker 1>Labor market can you find all the workers you want.

1:26:44.800 --> 1:26:48.320
<v Speaker 10>No, you know I should say yes, but you pay more.

1:26:48.439 --> 1:26:51.640
<v Speaker 10>You pay a lot more for the same same job.

1:26:51.800 --> 1:26:53.920
<v Speaker 1>How much have wages gone up as a cost of

1:26:53.960 --> 1:26:55.360
<v Speaker 1>doing business for you guys, I would say.

1:26:55.280 --> 1:26:57.599
<v Speaker 10>About thirty percent Okay, you know, twenty five to thirty.

1:26:57.439 --> 1:26:58.960
<v Speaker 3>Percent since twenty twenty.

1:26:59.520 --> 1:27:00.479
<v Speaker 1>I think, yeah, it.

1:27:00.439 --> 1:27:02.320
<v Speaker 10>Started in twenty twenty and it's continued to rise. I

1:27:02.360 --> 1:27:04.920
<v Speaker 10>also think professional labor has gone up as well. It's

1:27:04.960 --> 1:27:08.040
<v Speaker 10>not just wage level that's gone up in prices. Also,

1:27:08.120 --> 1:27:11.080
<v Speaker 10>working from home, I think productivity is in question sometimes.

1:27:10.680 --> 1:27:11.120
<v Speaker 1>A little bit.

1:27:11.200 --> 1:27:11.719
<v Speaker 9>It's harder.

1:27:11.760 --> 1:27:13.960
<v Speaker 10>It's just not that you know, people aren't working, it's

1:27:14.040 --> 1:27:16.200
<v Speaker 10>just really it's not efficient. You have to have six

1:27:16.280 --> 1:27:17.920
<v Speaker 10>meetings to get things done that would take one.

1:27:18.200 --> 1:27:19.720
<v Speaker 3>Is that what you're doing at Farm Grow Flowers? Are

1:27:19.760 --> 1:27:20.879
<v Speaker 3>you hybrid? Are you remote?

1:27:21.120 --> 1:27:24.519
<v Speaker 10>We are remote mostly. I mean in facilities people are working,

1:27:24.920 --> 1:27:26.400
<v Speaker 10>but remote for a professional level.

1:27:26.520 --> 1:27:28.160
<v Speaker 3>Okay, oh go ahead.

1:27:28.200 --> 1:27:30.160
<v Speaker 1>I'm just gonna say, while we're talking higher cost, how

1:27:30.240 --> 1:27:33.919
<v Speaker 1>much of pricing or the pricing pressures you are feeling

1:27:34.240 --> 1:27:36.160
<v Speaker 1>as a business owner, how much can you pass on

1:27:36.200 --> 1:27:39.280
<v Speaker 1>to consumers or are you are you kind of swallowing

1:27:39.320 --> 1:27:40.759
<v Speaker 1>a lot of it. It both.

1:27:40.920 --> 1:27:43.479
<v Speaker 10>So we have raised our prices in some things, you know,

1:27:43.520 --> 1:27:46.000
<v Speaker 10>our core product offerings. We haven't raised those prices in

1:27:46.040 --> 1:27:48.960
<v Speaker 10>three years. We're probably going to need to because our

1:27:48.960 --> 1:27:52.120
<v Speaker 10>margins are just so tight. But American consumers also, you know,

1:27:52.479 --> 1:27:54.439
<v Speaker 10>they're hurting right now. When you it's eight dollars for

1:27:54.479 --> 1:27:56.559
<v Speaker 10>a dozen eggs, you know they can't spend as much.

1:27:56.600 --> 1:27:58.120
<v Speaker 10>So it's also making sure you don't.

1:27:57.960 --> 1:28:02.320
<v Speaker 3>Price crisis have gone down the Yeah, okay.

1:28:02.760 --> 1:28:05.400
<v Speaker 1>Seven ninety nine, but oh you got to stop somewhere else.

1:28:05.520 --> 1:28:07.840
<v Speaker 10>Yeah, maybe the free range thing. I don't know.

1:28:08.080 --> 1:28:12.599
<v Speaker 1>Yah, yeah, in the area I'm in Washington. Okay, eggs

1:28:12.600 --> 1:28:15.400
<v Speaker 1>that were in prison. Like I'm just kidding, quitting Joe.

1:28:15.840 --> 1:28:17.320
<v Speaker 1>I don't want the email that I'm going to get.

1:28:17.400 --> 1:28:19.320
<v Speaker 3>Okay, now, okay, so let's talk a little bit about

1:28:19.360 --> 1:28:21.720
<v Speaker 3>we were talking about your supply chain here, fast forward

1:28:21.720 --> 1:28:24.000
<v Speaker 3>to twenty twenty four. Where are you getting your flowers now?

1:28:24.520 --> 1:28:29.519
<v Speaker 10>All over North America, South America, Europe mostly. I would

1:28:29.520 --> 1:28:31.680
<v Speaker 10>say I need to do an audit to see what

1:28:31.720 --> 1:28:35.720
<v Speaker 10>the percentage is. I would say it's over fifty percent US,

1:28:36.280 --> 1:28:38.920
<v Speaker 10>but slightly so, it's about half and half probably so you.

1:28:38.840 --> 1:28:40.479
<v Speaker 1>Think just like kind of I mean, we talk about

1:28:40.520 --> 1:28:43.040
<v Speaker 1>this with everybody, this idea of kind of pushing back

1:28:43.080 --> 1:28:46.520
<v Speaker 1>against globalization or just having kind of near shoring unshoring.

1:28:47.080 --> 1:28:49.840
<v Speaker 1>It makes sense and probably will continue. Do you think

1:28:50.320 --> 1:28:52.360
<v Speaker 1>or if all of a sudden it makes sense to

1:28:52.680 --> 1:28:54.360
<v Speaker 1>buy outside you will absolutely.

1:28:54.400 --> 1:28:57.040
<v Speaker 10>I mean, you know, you can't get enough flowers in

1:28:57.080 --> 1:28:58.720
<v Speaker 10>the US of all the type varieties you need, So

1:28:58.760 --> 1:29:02.160
<v Speaker 10>it's just there's a sourcingne shortage of certain varieties. Also,

1:29:02.360 --> 1:29:06.320
<v Speaker 10>you know, gas prices heating greenhouses in certain areas, especially

1:29:06.360 --> 1:29:09.160
<v Speaker 10>you know on the East Coast, the heat of greenhouse

1:29:09.240 --> 1:29:12.439
<v Speaker 10>is way more expensive than importing those flowers, and so

1:29:12.600 --> 1:29:14.599
<v Speaker 10>the farmers know that and they just don't heat them

1:29:14.640 --> 1:29:16.680
<v Speaker 10>through you know, certain months, and so you have to

1:29:16.840 --> 1:29:18.439
<v Speaker 10>subsidize certain times of year.

1:29:19.000 --> 1:29:23.240
<v Speaker 3>Hey, real quick, you bootstrapped this company. You have funded

1:29:23.280 --> 1:29:26.160
<v Speaker 3>at yourself, partly because a lot of vcs passed on

1:29:26.200 --> 1:29:29.120
<v Speaker 3>this company. What's the exit plan for you?

1:29:29.640 --> 1:29:32.040
<v Speaker 10>That's a good question. We should talk about that for

1:29:32.040 --> 1:29:33.920
<v Speaker 10>a lot of time. You know, I built it to sell.

1:29:34.200 --> 1:29:37.000
<v Speaker 10>I don't know that that's the trajectory anymore for us.

1:29:37.040 --> 1:29:40.719
<v Speaker 10>So we'll see, you know, building a long term sustainable business.

1:29:40.720 --> 1:29:42.320
<v Speaker 10>There's nothing wrong with that though, and we don't talk

1:29:42.320 --> 1:29:44.200
<v Speaker 10>about that. It's like the sexy, cool thing to talk

1:29:44.200 --> 1:29:45.200
<v Speaker 10>about in all the magazines.

1:29:45.439 --> 1:29:47.519
<v Speaker 3>But that's I think that's because so many of these

1:29:47.520 --> 1:29:50.200
<v Speaker 3>businesses are venture backed and they have investors breathing down

1:29:50.280 --> 1:29:52.040
<v Speaker 3>their neck saying, you know, we need our return.

1:29:52.240 --> 1:29:55.599
<v Speaker 10>Absolutely. I actually feel like we're extremely fortunate right now

1:29:55.640 --> 1:29:57.840
<v Speaker 10>to not have that happening. You know, a lot of

1:29:57.840 --> 1:29:59.960
<v Speaker 10>my friends that are CEOs that have that same story.

1:30:00.280 --> 1:30:02.920
<v Speaker 10>You know, they are being forced to show some growth

1:30:02.960 --> 1:30:05.000
<v Speaker 10>numbers or at least a flat year, and our goal

1:30:05.080 --> 1:30:07.320
<v Speaker 10>is a flat year this year with profit, you know,

1:30:07.400 --> 1:30:09.760
<v Speaker 10>but there's no path to profitability. Like overnight, they were

1:30:09.800 --> 1:30:11.920
<v Speaker 10>like expected to make mom jeans and the low writers

1:30:11.920 --> 1:30:13.760
<v Speaker 10>again like right, you can't do that, right, and so

1:30:14.160 --> 1:30:16.040
<v Speaker 10>they're like, you know, growth at all costs, growth at

1:30:16.040 --> 1:30:18.720
<v Speaker 10>all costs. Now profitability, Well, you know, we've always had

1:30:18.760 --> 1:30:19.519
<v Speaker 10>to be profit was it the.

1:30:19.520 --> 1:30:20.960
<v Speaker 1>Owner of roone that we talked about that kind of

1:30:21.000 --> 1:30:22.840
<v Speaker 1>had investor money come in and then kind of the

1:30:22.840 --> 1:30:25.640
<v Speaker 1>business got away and then he got back yeah checks, well,

1:30:25.760 --> 1:30:29.080
<v Speaker 1>nay check, it's more involved in it. So well, when

1:30:29.120 --> 1:30:31.320
<v Speaker 1>you know or whatever or whatever, the next stage.

1:30:31.520 --> 1:30:33.320
<v Speaker 3>Just come back, Yeah, come back to New York.

1:30:33.360 --> 1:30:35.160
<v Speaker 1>I mean we might be a long term business. I

1:30:35.240 --> 1:30:37.559
<v Speaker 1>might get here from many minutes, and I would say

1:30:37.600 --> 1:30:40.640
<v Speaker 1>your workers and your supply chain would appreciate that, no

1:30:40.720 --> 1:30:43.040
<v Speaker 1>doubt about it. Good luck on this Valentine's Day. Thank you,

1:30:43.120 --> 1:30:45.800
<v Speaker 1>thank you so much, so appreciate it. Christina's Dempel, founder

1:30:45.800 --> 1:30:47.960
<v Speaker 1>and CEO of Barn Girl Flowers.

1:30:48.479 --> 1:30:53.120
<v Speaker 2>This is the Bloomberg Business Week Podcast Apple and Spotify

1:30:53.240 --> 1:30:56.720
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1:30:56.800 --> 1:31:00.720
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1:31:00.800 --> 1:31:04.120
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1:31:07.479 --> 1:31:09.200
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