Speaker 1: Caral. She's a queen of talking. He was She's on
Speaker 1: the side, she got the scoop on side. No one
Speaker 1: can do with Caral, Carola. No one can do with Caral. Caroline. Y'all,
Speaker 1: I am back with one of my all time favorite people.
Speaker 1: She's an incredible visionary. When she decided she's going to
Speaker 1: do something, she puts all of her intentions behind it.
Speaker 1: She visualizes that. This woman makes it happen. She is
Speaker 1: a force of nature. She radiates positivity. She's a joy
Speaker 1: to be around. I am so blessed to know her,
Speaker 1: have her as a friend. And now she's talking all
Speaker 1: about social influencing, how to make money, how she's done it.
Speaker 1: She's so honest, she's so real. Get excited. Here is
Speaker 1: the one, the only Mallorie. Then, Mallorie Irvin it actually
Speaker 1: I'm in your house. I know this is part two.
Speaker 1: I know. I'm so excited because part one was awesome.
Speaker 1: Part one was awesome. You are probably one of the
Speaker 1: most inspirational people that I personally know, because I have
Speaker 1: seen you absolutely decide what you want to do in
Speaker 1: your life and then just crush it. Well, thank you.
Speaker 1: I feel the same about you. But I need to
Speaker 1: take lessons from you, like your child on her having
Speaker 1: a baby. But I need you to be my when
Speaker 1: you get my mother coming. I know you have a
Speaker 1: big old baby in here. I have a really really
Speaker 1: big baby, Like how big is this baby? It's really big?
Speaker 1: Is about double the saze? So you're tiny, You're like
Speaker 1: five ft people of all the people to have a
Speaker 1: Mondo baby, true, And I feel like I got am
Speaker 1: I gotta. I got a Mondo like career thing happening
Speaker 1: right now and a Mando baby. And I didn't even
Speaker 1: know the word Mando was a word. I feel like
Speaker 1: you're the one of those people, a little large, a
Speaker 1: little large, like you ain't doing anything small, Yeah you can't.
Speaker 1: You only got one go with this and you really
Speaker 1: have to just do it. How do you have the energy?
Speaker 1: So I feel like I'm a high energy person naturally,
Speaker 1: And I feel like people are either born as high
Speaker 1: energy people or they're not. Like it's funny because I
Speaker 1: start thinking, because when when a baby's coming, you start
Speaker 1: looking at your sleep patterns and like the kind of
Speaker 1: sleep that you need, and then you start looking at
Speaker 1: your husband's for instance, my husband can sleep. Why is
Speaker 1: that soaking? Michael he didn't just sleep. He snores and
Speaker 1: he can sleep until eleven o'clock and I have I
Speaker 1: don't know the last time I slept till eleven o'clock.
Speaker 1: But he can also work until four thirty in the morning,
Speaker 1: which I used to do. But now I'm like, Okay,
Speaker 1: you know, we're just some people need more sleep than others.
Speaker 1: I don't need a lot of sleep. I'm high energy
Speaker 1: person um. But also I just I'm doing things that
Speaker 1: I really am excited about doing. And I know that
Speaker 1: sounds like a cliche thing, but that it's a game changer. Yes, totally.
Speaker 1: How did you Okay, so this whole series are doing
Speaker 1: right now as an influencer? Serious, this is cool? Well,
Speaker 1: it's because I, like, you know, I am just like
Speaker 1: Grasshopper Green. It's gonna be I fall. I never know
Speaker 1: what the f I'm doing and I and I am
Speaker 1: learning from all this world of influencing that there's actually
Speaker 1: a career out here. You can make money on it.
Speaker 1: Like people are having a whole digital life, and some
Speaker 1: influencers are just making money from shopping their looks, you know,
Speaker 1: But you have parlaid influencing into something so much more
Speaker 1: than influencing because you are just a brand. How did
Speaker 1: you make that happen? And like, how do you how
Speaker 1: do you become Mallory Urban because you built this yourself.
Speaker 1: That's really nice for you to say. I hope you
Speaker 1: say that to everyone because that's a really nice way
Speaker 1: to start an interview because you feel like very like
Speaker 1: an authority on this. But you are very exceptional. What
Speaker 1: you have done in a few years is insane. You too,
Speaker 1: but not like you. Yes, you just don't realize it.
Speaker 1: And I do realize it about myself Sometimes I wake
Speaker 1: up in the morning and I tell Colm, like I
Speaker 1: run the world today, like not how to get it
Speaker 1: when you do it? But I have a lot of
Speaker 1: growth to do. But okay, so it is what a
Speaker 1: time to be alive? Amen to that? Because an influencer,
Speaker 1: like what is the word influencer? Five years ago, did
Speaker 1: you know what an influencer was? It wasn't even a thing.
Speaker 1: And now you can literally make a career in whatever
Speaker 1: hobby or passion or thing that you want to do
Speaker 1: in this world and you can make so much money
Speaker 1: doing it. How do you do that? There's a lot
Speaker 1: of different ways, but I truly believe in a lot
Speaker 1: of people don't believe it's a lot of influencers want
Speaker 1: to think that there's this certain amount of space in
Speaker 1: this realm for people to do you have to have
Speaker 1: certain talent, certain gifts, certain looks. I think anybody can
Speaker 1: be an influencer. I think anybody any age. Yes, it's
Speaker 1: gonna be easier for you to make it in a
Speaker 1: fashion world between maybe eighteen and thirty five rather than sixty.
Speaker 1: But I think anybody, anybody can do this. And I
Speaker 1: think that you can see so many different levels and
Speaker 1: types of influencers because of like the person that they
Speaker 1: are and how they run their business. This is my business,
Speaker 1: this is my family's business. So Kyle Kyle has Um
Speaker 1: had a parking company my husband because my husband works
Speaker 1: with me full time. Now this is amazing. Yeah, So
Speaker 1: he had his business that was doing well, and as
Speaker 1: mine kept doing better and better and better, he scaled
Speaker 1: back and scaled back and scaled back, and now he's
Speaker 1: like full time working with me. They just have like
Speaker 1: one restaurant that they're doing because this world there's no
Speaker 1: ceiling to it. It's I love it when people say this,
Speaker 1: it's the wild wild West out there. It's not even regulated.
Speaker 1: It's like you can literally make tens of thousands of
Speaker 1: dollars working with brands. Explain. So here's what I will
Speaker 1: say to like before I explained, like how you you
Speaker 1: make the money? You definitely need to um and I
Speaker 1: feel like you need to do this too. I need help.
Speaker 1: I need you to raise me. Here's what So you
Speaker 1: have to a you have to figure out like you're
Speaker 1: you have to figure at your niche in this space.
Speaker 1: So you also in doing that though, you have to
Speaker 1: drive a lot of waves and you have to figure
Speaker 1: things out. Whenever I first started this two and a
Speaker 1: half years ago, I thought, I gotta take professional pictures
Speaker 1: all the time. I'm gonna sell the outfits that I went.
Speaker 1: I'm gonna show people that I really thought that was
Speaker 1: my thing and fashion wasn't even like my thing. But
Speaker 1: I started which is not my thing even and I
Speaker 1: learned so much with that. Then I was like, no,
Speaker 1: I'm starting this YouTube channel and beauty and then I
Speaker 1: wrote all those waves of things to figure out where
Speaker 1: I wanted to be as an influence, and that's where
Speaker 1: I am now. So what I believe is that it's
Speaker 1: a really cool space to be in that people look
Speaker 1: to you to change their lives in different ways. So
Speaker 1: people come people think that clothes and beauty and things
Speaker 1: like that are going to change their lives, that it
Speaker 1: makes them feel better about themselves, but it doesn't change
Speaker 1: the core of they are right. So you can change anything.
Speaker 1: You can change your house, and you can change your
Speaker 1: change your face, you can change your face, you can
Speaker 1: change your outfit. But if you can change what's on
Speaker 1: the inside, there's it's all. It's always going back to
Speaker 1: like square one. Yes, I like to be an influencer
Speaker 1: who yes, sometimes you have to hook them in with
Speaker 1: those things. And I love those things, and those things
Speaker 1: are great and they're ways to make money, and they're
Speaker 1: ways to celebrate, you know, just being a woman and
Speaker 1: having fun with beauty and fashion. But I have something
Speaker 1: behind that with the motivational content that I do, and um,
Speaker 1: I think that's what makes me a different type of influencer.
Speaker 1: And those are the influencers that I like to follow.
Speaker 1: I do too. I love to follow Doug once in
Speaker 1: the Pug. So we are in my home and we
Speaker 1: work out of my home, so you see very loving
Speaker 1: in action what happens. We're actually have a Bower's house,
Speaker 1: Doug greeting me by jumping on the coffee table and
Speaker 1: running circles. I love it, rules as he should. But
Speaker 1: in the same way as you. I want motivational influencers
Speaker 1: who also are just like And then if they want
Speaker 1: to tell me about something else they love, like to
Speaker 1: happen to love of clothes or something great. But like,
Speaker 1: I want the soul stuff right, but you have to
Speaker 1: have content to do that. So I mean, just think
Speaker 1: of the people that are motivational and inspirational. Tony Robbins,
Speaker 1: he started out in finance, um Oprah started out on
Speaker 1: the news. You know, all these people started out doing
Speaker 1: their thing, and I think the motivational stuff it emerged
Speaker 1: from all that, from their love. It's um, it's just
Speaker 1: it's a cool place to be because lifestyle. Lifestyle is
Speaker 1: what I'm all about, and part of your lifestyle needs
Speaker 1: to be bettering yourself in other ways than like the
Speaker 1: the outside. So and I think that influencers who just
Speaker 1: do fashion and do it really awesome and really well.
Speaker 1: They have a passion for fashion, and fashion drives the
Speaker 1: them and like fills their spirit, and that's awesome for
Speaker 1: them because it's their true passion. It is their true passion,
Speaker 1: and a lot of people follow them because that's their
Speaker 1: true passion and they get that from them. But I
Speaker 1: think there are a lot of people that are kind
Speaker 1: of floating around and like living their lives and going
Speaker 1: through the day to day and they look at someone's
Speaker 1: Instagram account and they feel like, dang, if only I
Speaker 1: had that, then I would feel like that. And the
Speaker 1: beautiful thing about video and instas stories, which is something
Speaker 1: that I've added into my content, is that I can
Speaker 1: say things like so they'll come to my account and
Speaker 1: they say, that's oh my god, those Gucci shoes I
Speaker 1: love and they look so good. And then they're like,
Speaker 1: oh shoot, I could never have those, and they watched
Speaker 1: my ins story, and then I'm going to tell them
Speaker 1: about I'm having a tough time because I got the
Speaker 1: diabetes when I was r or like I went through
Speaker 1: a really tough, dark, laying on the floor time in
Speaker 1: my life that we talked about on our first podcast
Speaker 1: four years ago, where literally I was just a dead
Speaker 1: duck in the water. Like you emerged into this thing
Speaker 1: that you have created it you were in the lowest
Speaker 1: point of your life and now you're probably the highest
Speaker 1: point of your life. It was truly, I wouldn't be
Speaker 1: here today living the life that I'm doing, writing a
Speaker 1: book and doing this Instagram stuff and doing this YouTube stuff,
Speaker 1: and if I hadn't been through that. So a lot
Speaker 1: of people, I think they reach out to these influencers
Speaker 1: like thinking, gosh, how can I make my life better?
Speaker 1: And then when one of these influencers that they think
Speaker 1: I love her clothes and I love her beauty says hey,
Speaker 1: I did not want to live another day only four
Speaker 1: years ago, then they're like, oh my gosh. I can
Speaker 1: relate because sometimes people don't sit around and read motivational
Speaker 1: books and watch and listen to over podect very fast
Speaker 1: society we live in, and honestly like's like instance, stories
Speaker 1: are fifteen seconds. It's little. People can only digest little
Speaker 1: honey bikes. So I do I feel that I am
Speaker 1: an influencer. That is, I'm hopeful to influence people's lives,
Speaker 1: not their their looks and their their beauty. I want people,
Speaker 1: I always say, like, I don't care. In ten years,
Speaker 1: I would love to have a lifestyle on and Target
Speaker 1: and have a best selling book and be doing motivational
Speaker 1: speeches and all these things. But if in ten years
Speaker 1: nobody knows what my last name was, they just remember,
Speaker 1: like there was this there was this thing called Instagram
Speaker 1: and like this girl said this thing and it changed
Speaker 1: my life because there were people in my life that
Speaker 1: I was watching for whatever reason that said something that
Speaker 1: changed my whole life. And that's what I mean, just
Speaker 1: all different things, Like you've collected things that are correct,
Speaker 1: and like, if I can be that person into someone
Speaker 1: if in ten years there's no influencers anymore, which that
Speaker 1: ain't gonna happen, um, then that that's that's the kind
Speaker 1: of influencer that I want to be. So when did
Speaker 1: you switch from just doing influencing from like fashion and
Speaker 1: you know, the superficial stuff that you see on Instagram
Speaker 1: like the first glance? When did you have this change
Speaker 1: of heart? And you've always been a soulful person, but
Speaker 1: when did you, like, I want to shift my focus.
Speaker 1: So it wasn't really a conscious shift, it was a
Speaker 1: um you know, people people tell you the direction that
Speaker 1: you need to go in in this space too. That's
Speaker 1: really helpful really is people start telling you what they
Speaker 1: like from your content and you're like that, Like, you
Speaker 1: changed my life when you said that, or you did this,
Speaker 1: or now they have those little things where you know,
Speaker 1: they fill out those quizzes on Instagram where it's like
Speaker 1: beauty accounts, I'm loving, I want to trade lives with.
Speaker 1: I go to for last, I go to for inspiration,
Speaker 1: and I have on my on my direct messages like
Speaker 1: hundreds and hundreds and they're all inspiration and last that
Speaker 1: none of them are fashion and beauty like hardly any
Speaker 1: of them. So I think that people um in sending
Speaker 1: me messages about what was really changing their life within
Speaker 1: my content, that helps me to start moving in that direction,
Speaker 1: because you, I mean, in this space, yes, it's awesome
Speaker 1: if you have a passionport and you just want to
Speaker 1: put it out there, but people need to like it
Speaker 1: and they need to watch it and they need to
Speaker 1: follow it or it's turn into a business. So um,
Speaker 1: I kind of followed the suggest the suggestions and like
Speaker 1: the the opinions of what people were loving from my content,
Speaker 1: and that gave me more not courage, because I always
Speaker 1: had the courage to say it, but that gave me
Speaker 1: more like validation that this is needed and wanted in
Speaker 1: this space. So I started doing more and more of
Speaker 1: that and more and more of that, and and then
Speaker 1: it just turned into now I'd say it's equal to
Speaker 1: my content of um, beauty and fashion, but also another thing.
Speaker 1: So because I do YouTube, so a lot of influencers
Speaker 1: stick to the social media things where they do blogs
Speaker 1: and Instagram and stuff like that. Um, when you have
Speaker 1: a video component and now in the video component space,
Speaker 1: these things called vlogs. Video blogs are so huge, and
Speaker 1: vlogs are about your life. Vlogs are filming what you're
Speaker 1: doing every day and putting it on the dang Internet
Speaker 1: and it's like your reality show. It is. And so
Speaker 1: that's more that's a platform that's more conducive to sharing
Speaker 1: those types of because you really share every part of
Speaker 1: your day. And if you'd say about and she's like
Speaker 1: she and she talked about sex, like after she is
Speaker 1: real open. She's able to do that because I'm like,
Speaker 1: there are certain things I'm not going to share. But
Speaker 1: you're right, the YouTube world is wide open about being honest. Yeah,
Speaker 1: and that's what an awesome thing. And I think it's
Speaker 1: actually helping with the comparison because you like you're saying
Speaker 1: social media can be such a hard thing for people.
Speaker 1: In the comparison is so real. But when you take
Speaker 1: it the next level, you're like, but here is my
Speaker 1: struggle and let's show it to you. Yeah, and um,
Speaker 1: I think yeah, video really gives me a lot bigger
Speaker 1: platform to do that kind of stuff. Um. And because
Speaker 1: the first podcast that I did with you, you know,
Speaker 1: people for a long time, I've been asking for podcasts
Speaker 1: because I think they love those bytes of inspiration. Some
Speaker 1: people aren't into YouTube. YouTube is um something that I
Speaker 1: personally wasn't into before I started doing it. And some
Speaker 1: people don't get blogs, and some people don't have an
Speaker 1: Instagram account because anyone be on social media. But podcasts
Speaker 1: are awesome because you know, you're able to put it
Speaker 1: on your way to work. And that's I've lived my
Speaker 1: life listening to podcasts in the morning and type and um,
Speaker 1: so you know, considering starting something like that. But here's
Speaker 1: something I just said to you, like off camera, that
Speaker 1: I truly believe. Don't jump in and think everything has
Speaker 1: to be perfect, Like open up the next phase of
Speaker 1: being an influencer, whether it's a YouTube channel or a
Speaker 1: podcast or a blog or like, just do it as
Speaker 1: it as it comes. Don't for a time on you
Speaker 1: you have to get That's where I get overwhelmed, is
Speaker 1: I like see everything that's out there, and I'm like,
Speaker 1: how does anyone do this? There's so much. Then like
Speaker 1: you'll take away from the things that you're really good at.
Speaker 1: So you're really awesome at the podcast. Well that's fine.
Speaker 1: If you started like a YouTube channel and you started
Speaker 1: and you were like, Okay, now I'm going to write
Speaker 1: a book and now I'm gonna do a lifestyle brand,
Speaker 1: your podcast is not gonna get the same kind of
Speaker 1: energy that it had, and you are those things. You're
Speaker 1: not ready for him. So yes, I love that you're
Speaker 1: saying that, don't just try to do everything at once.
Speaker 1: Michael actually always says that, He's like, do one thing
Speaker 1: at a time when you can. When you do one thing,
Speaker 1: move like, just don't bite off more than you can
Speaker 1: do it, right, you can do it all, but don't
Speaker 1: sacrifice on any of it. You can. That's the thing.
Speaker 1: You can do it all, and it's all gonna be around.
Speaker 1: And another thing is and this is such a cliche
Speaker 1: thing to say, and I almost like hate it because
Speaker 1: everybody says it and I don't think half the people
Speaker 1: mean it. But try not to compare yourself to other
Speaker 1: influencers because you can everyone falls into that. Like I
Speaker 1: didn't like figure it out, and now I have it
Speaker 1: good and now I don't have to work have to
Speaker 1: work every single day, working harder than ever, like, but
Speaker 1: like I have to work not to compare, and I
Speaker 1: have to work not to want to start ten new things,
Speaker 1: and I have to work with follow through, Like that's
Speaker 1: always been one of my things as a creative, you know,
Speaker 1: like are you told me that, Like you learned how
Speaker 1: to fly a plane, like you learned how to do
Speaker 1: like a ukulele, like you learn all new things, and
Speaker 1: like I have, follow through is tough for me. And
Speaker 1: I have all these really incredible opportunities right now right
Speaker 1: in front of me, and I'll do them at and
Speaker 1: I'll leave them ten percent undone because I'm like, that's it, right,
Speaker 1: and like I hate I hate that about myself, but
Speaker 1: that's one of the things that I have to I
Speaker 1: have to fight. Well, you're ten percent, you're leaving undone
Speaker 1: is like you is most people's not even I don't know,
Speaker 1: but a lot of people are doing this as a
Speaker 1: hobby and it's supporting my whole family. And I've got
Speaker 1: a different vision for this, I want what's your vision?
Speaker 1: I just you know, I wanted to turn into something
Speaker 1: really big that that really is impactful in people's lives
Speaker 1: in in much in a much bigger way than like
Speaker 1: what you what dressed you bought the springtime? So how
Speaker 1: is your steps for doing that? What is your plan
Speaker 1: for achieving that? So, um, my plan until now was
Speaker 1: to see if this thing was a thing that could
Speaker 1: really be a business sustainable and like, you do have
Speaker 1: to know it's not about money, but yes, it is
Speaker 1: about money. Also, if you're supporting yourself and your family,
Speaker 1: you really have to get past that thing of like like,
Speaker 1: oh it's you know, it's fine, you don't have to
Speaker 1: pay me to do that. It took me to two
Speaker 1: years to get past that. I was like, I'll do
Speaker 1: everything for free. It's fine. It's so nice that people
Speaker 1: want to listen to me and talk to me. But like,
Speaker 1: for me to really give my maximum, I have to
Speaker 1: make money at this because then it's a fire under
Speaker 1: you to do it. Yes, and like you can take
Speaker 1: your attention away that you have with another job that
Speaker 1: you're using to make money and you can really focus
Speaker 1: that into your business. As an influencer, and I you know,
Speaker 1: I think that a lot of women, for some reason
Speaker 1: are its got a task for money. And my husband
Speaker 1: helped me a lot with that. But because here's the thing,
Speaker 1: I see my sales in my numbers that I'm what
Speaker 1: I'm doing for these brands, and they are making a
Speaker 1: heck of a lot more than they're paying me on
Speaker 1: some of these things. And you learn that all these
Speaker 1: big companies have budgets for they have budgets for this,
Speaker 1: and I am and this is a new advertisement, this
Speaker 1: is I'm a billboard, I'm a commercial, and I'm seeing
Speaker 1: more people than a commercial or billboard would, right. And
Speaker 1: I'm very specific about the types of brand deals that
Speaker 1: I'll take. It's very hard to turn down all tons
Speaker 1: of deals. It's that's a that's a tough thing, and
Speaker 1: that's something that um, I've been pretty good at since
Speaker 1: the beginning. UM, but that's a hard thing. But you
Speaker 1: really have to do that to keep your audience authentic.
Speaker 1: And it really does. And I think a lot of
Speaker 1: influencers really fall into the what I can make a
Speaker 1: thousand dollars if I post this, right, and they don't
Speaker 1: really believe in what they're posting. But they're doing it
Speaker 1: for the paycheck. But also like their followers can tell yeah,
Speaker 1: because they're like, oh, I don't this is the gross
Speaker 1: and there ain't no it's gonna help your hair grow?
Speaker 1: What about the tea. There ain't no tea that's going
Speaker 1: to change your life either. And there's probably not a
Speaker 1: teeth whitening thing that you can do at your house
Speaker 1: that's gonna be as great as those zoom white and
Speaker 1: you can get done at the dentist. But so you're saying,
Speaker 1: if it's not really working and you're not really loving
Speaker 1: it and you're not promoting it even if you got to,
Speaker 1: I will not that that's why your fans love you. Well, thanks,
Speaker 1: that's really nice. But you start seeing some of these
Speaker 1: people and they just promote everything, and I'm like, oh
Speaker 1: my gosh, now you're just a billboard. Like all that
Speaker 1: person is is a billboard now right exactly, And it's
Speaker 1: so you can see right through it. And also like,
Speaker 1: if I want to help people in their lives and
Speaker 1: help them change their lives, the last thing I want
Speaker 1: to do is tell them to buy something that you
Speaker 1: don't believe in, that I don't believe in that that
Speaker 1: loses them that quick amen to that. So you have
Speaker 1: to rise above a dollar intrigue. You have to rise
Speaker 1: about ten thousand dollars sometimes, and when somebody comes to
Speaker 1: you and says, I'm gonna pay you eight thousand dollars
Speaker 1: to talk about this or ten thou dollars, that's a
Speaker 1: tough thing to go. Yeah, thanks, but no, because I
Speaker 1: need that and that and that. Potentially it is going
Speaker 1: to take the place of like three things that I
Speaker 1: was going to promote, or three companies I was gonna
Speaker 1: work with that I really believed in, But I gotta
Speaker 1: do three different projects. I can't do it though, and
Speaker 1: I have it. Is it is safe to say there's
Speaker 1: something that I've done in the past two years because
Speaker 1: you've you live and learned that I didn't absolutely have
Speaker 1: to have to have to have. I was like, I
Speaker 1: like this product enough, and I think that a lot
Speaker 1: of my followers will really love this product. But I've
Speaker 1: never promoted something that I didn't like ever, And now
Speaker 1: I'm getting even better at that. But that's now you're
Speaker 1: doing love like yeah, and I'll and I'll be out
Speaker 1: of doing I won't do brand deals for forever. I
Speaker 1: do brand deals right now. As I'm building these other
Speaker 1: things that you're really going to make a difference in
Speaker 1: people's lives. You're getting your brand with brand deals, right, yeah,
Speaker 1: and you have to that's the easiest way to make money.
Speaker 1: So you asked me in the beginning, and I'm sorry
Speaker 1: taking me such a roundabout way to get this, But
Speaker 1: how do you make money as an influencer? And we
Speaker 1: do YouTube videos on this because I love transparency too.
Speaker 1: I love it when somebody's doing something really awesome and
Speaker 1: somebody's encouraging you and telling you you can do this too,
Speaker 1: but then they're like, here's how you do it. A
Speaker 1: lot of YouTubers and influencers don't want other people to
Speaker 1: do it, so they say you can do this too
Speaker 1: so that people will like them and feel the camaraderie.
Speaker 1: But like, you gotta tell them how you do it.
Speaker 1: That's living in scarcity thinking, and honestly, you're so confident
Speaker 1: with what you have to offer, you're like, I'll tell you,
Speaker 1: but no one's gonna be me, So you do you.
Speaker 1: But there's so enough space, Like it's like being a
Speaker 1: billboard and being like, oh, I can't tell you where
Speaker 1: that other billboard is, Like, like it doesn't matter. If
Speaker 1: you're a billboard discovered and do that a brand deal
Speaker 1: on your billboard, you're fine with all those other billboards
Speaker 1: being up. Okay, So how do you make money? So
Speaker 1: you can make money in tons of different ways, So
Speaker 1: like with just an Instagram account, for instance, you can
Speaker 1: make money now with brand deals. So brand deals are
Speaker 1: probably the biggest money maker, I would say, because other
Speaker 1: things fluctuate, like ads and stuff like that go up
Speaker 1: and down. So a brand deal, whether it comes to
Speaker 1: a management company like UM, you know a you you
Speaker 1: hear common names like Cia and William Morris. But then
Speaker 1: there are smaller ones that just deal with influencers. They're
Speaker 1: a huge influur influencer agencies now that only handle things
Speaker 1: for influencer. So I'm not partnered with one, but a
Speaker 1: lot of them bring me deals. But I do have
Speaker 1: a management company for my YouTube channel out of l
Speaker 1: A that's a very small like boutique company that brings
Speaker 1: me brand deals from my YouTube channel. I don't do
Speaker 1: a ton of brand deals on my YouTube channel at all.
Speaker 1: I try to do select few um that are higher
Speaker 1: paying that I really like, or year long partnerships. I
Speaker 1: really like those because I like to really stand for
Speaker 1: something if I'm going to promote it and tell you
Speaker 1: to buy it. But um, so brand deals, that's one way.
Speaker 1: And like, you know, if you have a hundred thousand
Speaker 1: followers on Instagram, especially a hundred thousand engaged followers on Instagram,
Speaker 1: you should be making over a thousand dollars for every
Speaker 1: single post that you do on Instagram. That's a that's
Speaker 1: a branded post. Yeah, and you can make you can
Speaker 1: make even more money than that, you know, I mean,
Speaker 1: and it's hard to tell you like a number to
Speaker 1: anything like that, but um but you know that's you
Speaker 1: have to think of Walmart and Coca Cola and all
Speaker 1: these big companies. They're putting money into influencers now, and
Speaker 1: they have large marketing budgets because they used to have
Speaker 1: to pay for They used to have to pay for
Speaker 1: a PR agency, that paid for the talent, that paid
Speaker 1: for the people that were filming the talent, that paid
Speaker 1: for the people to write the script, that paid for
Speaker 1: the people to edit it. I'm all those things. So
Speaker 1: now you're saying, and that's why you're saying, you don't
Speaker 1: feel bad accepting these checks because you're like, I am
Speaker 1: giving you everything and lot of content. Yes, and your
Speaker 1: reach is covering a lot of people. Yeah, it is.
Speaker 1: And it's also like I am, I'm promoting a product
Speaker 1: to a very specific demographic that I know is gonna
Speaker 1: like this product that wouldn't have known about this product.
Speaker 1: It's gonna be this product. Yes. And because you're so right,
Speaker 1: like if they're going to do like a print ad
Speaker 1: or something, you have to hire a photographer. That's gonna
Speaker 1: cost like people. Yeah, and that's gonna cost like three
Speaker 1: thousand dollars just in hiring people, or before you even
Speaker 1: get the product out there. So that helped me a
Speaker 1: lot in the beginning because I would literally do everything
Speaker 1: for free. I really would, but you can't. You can't
Speaker 1: if it's your job because you you have to live,
Speaker 1: you have to have money to live. So um, then
Speaker 1: you just have to take those tough make those tough calls,
Speaker 1: and turn down a lot of stuff to get the
Speaker 1: good stuff so that you don't oversaturate it. Because brand
Speaker 1: deals are awesome because I get to promote really incredible
Speaker 1: products too. I love that that mask that I use
Speaker 1: all the time. I have that mask, and I promoted
Speaker 1: that for free for a really really long time and
Speaker 1: I love you know. I love the hair that I
Speaker 1: wear that I promoted for free for a really long time.
Speaker 1: You know, there's there are things that I really love
Speaker 1: that I really want to tell my following about that
Speaker 1: um that I don't I don't even get paid for
Speaker 1: and uh and that's fine because cause you keep your
Speaker 1: you keep it real too, though, Like not everything you
Speaker 1: do is a brand deal or sponsored, like a lot
Speaker 1: of it is also you just being you most of it.
Speaker 1: Nine of what I'm doing is not sponsoring. You're sprinkling
Speaker 1: your sponsors only when you believe in it, correct, But
Speaker 1: the big majority of your content is you. The vast majority,
Speaker 1: almost all of my content is just me telling you
Speaker 1: guys what I like. And when it's just you telling
Speaker 1: you people what you like. You can also make money
Speaker 1: on things like that too without it being a brand
Speaker 1: deal per se. And you can make that with what
Speaker 1: they call affiliate marketing. So like if you if someone
Speaker 1: gives you a discount code, which I would say even
Speaker 1: the discount codes I give out I'm not even making
Speaker 1: money on, Like, I don't make money on a lot
Speaker 1: of those codes, but I just I go to a
Speaker 1: lot of companies that I work with and I say,
Speaker 1: can my followers get a discount? And you know, a
Speaker 1: lot of a lot of times they will give my
Speaker 1: followers a discount. You know, sometimes I make a little
Speaker 1: bit of money off of it, but that's pretty rare
Speaker 1: making big chunks off that, right. Um but uh, you know,
Speaker 1: so reward style is a wonderful platform. So whenever you
Speaker 1: see you on Instagram, the like to know a thing,
Speaker 1: and that's what the majority of bloggers use. You can
Speaker 1: make ten percent if somebody buys an outfit that you're
Speaker 1: wearing or from a store that that outfit that you're
Speaker 1: wearing was from or whatever. And that's a good way
Speaker 1: to promote authentically but still make a little bit of money.
Speaker 1: But um, yeah, so affiliate marketing that's another way. Um. Also,
Speaker 1: so this is a sketchy one though because on these
Speaker 1: platforms because they're not like regulated. You know, if you
Speaker 1: work at a bank, or if you work at Best
Speaker 1: Bar or if you work at Cracker Barrel, your job
Speaker 1: is the same. We love so you know, these companies
Speaker 1: how you make money and your job are there setting
Speaker 1: stone and they don't change Cracker barrels. You're not gonna
Speaker 1: walk into work at Cracker barrel and they're gonna be like,
Speaker 1: if you wear your apron backwards today, you're gonna make
Speaker 1: six dollars more or like you you know, something just
Speaker 1: funky happens with these platforms. Funky things happen. Algorithms change,
Speaker 1: ad sales change, demonetization happens. There's so many things are
Speaker 1: out of control. So it's just you have to have
Speaker 1: your arms in a lot of fires, but only put
Speaker 1: your arm in the fire when you're ready, so you
Speaker 1: don't have too many irons in the fire. And you're
Speaker 1: just like a spas. So it's a balancing act, it is,
Speaker 1: and it is, uh, you know, I fell into this too,
Speaker 1: because you can get so mad at a platform like
Speaker 1: you remember whenever Instagram changed the algorithm and people were
Speaker 1: so mad because you can't see everyone you follow now
Speaker 1: and they were like tournal notifications, turnal notifications, and for
Speaker 1: like six days, I was like, I'm not gonna that
Speaker 1: didn't feel right. Then I was like, turn on notifications.
Speaker 1: Did you fall into that? Like oh my god, Like
Speaker 1: my whole career is over. But you cannot rely on
Speaker 1: just like in your career, you can't rely on an employer.
Speaker 1: That employer is not who is making you successful? You
Speaker 1: are what if Instagram gets wiped out one day? What
Speaker 1: if Instagram gets wiped out? That is why I have
Speaker 1: to have other avenues of being an influencer, so YouTube
Speaker 1: for instance, so you get wiped up. If anything can
Speaker 1: happen to anything, That's so true, like especially in the
Speaker 1: digital world, like what if something just lights out one day?
Speaker 1: And it can and but even if it's not lights out,
Speaker 1: things can happen. Like back in September, because they were
Speaker 1: trying to protect people on YouTube from content that shouldn't
Speaker 1: be on there. Ones and you know, things about children
Speaker 1: shouldn't be on there and just all these different things. Um,
Speaker 1: you know, YouTube was like okay. So companies like you know,
Speaker 1: Google are pouring all these ads into YouTube in general.
Speaker 1: So if you post this is another way to make
Speaker 1: money is you can post a video on YouTube and
Speaker 1: there's an ad that runs before it or whatever. And
Speaker 1: you're not making a lot of money doing that about
Speaker 1: any means. But if you have a lot of YouTube
Speaker 1: videos up, you can continue to bring in revenue. You know,
Speaker 1: whether it's a few hundred dollars a month, a few thousand,
Speaker 1: ten thousand dollars a month, it is a consistent revenue
Speaker 1: stream that once you figure that out, like you can have. However,
Speaker 1: back in September, in an effort to clean up YouTube,
Speaker 1: they put in place all these like flagging type mechani mechanisms,
Speaker 1: so like if you said certain words, or if you
Speaker 1: had certain tags, or if you had certain things and
Speaker 1: a thumbnail or that, your video could be demonetized so
Speaker 1: you can make no money on it at all. And
Speaker 1: something happened with our channel, even though we have a
Speaker 1: very family friendly channel. They every family friendly that every
Speaker 1: single video from September until last week got demonetized, so
Speaker 1: we couldn't make any money on you. And it was
Speaker 1: so frustrating, and that's one of those things that can
Speaker 1: just happen. It just happens, and then you're like working
Speaker 1: for free, which is okay if you have income coming
Speaker 1: in from somewhere else, but you know, most people were like,
Speaker 1: this is not fair, this is you know, how's YouTube
Speaker 1: doing this? Because it was so frustrating because we were
Speaker 1: doing everything right and that just happened us. And it
Speaker 1: can be out of your hands. You don't show up
Speaker 1: at a bank one day and they're like, you know,
Speaker 1: we're actually not going to pay you for the last
Speaker 1: three weeks that you but you know, naughty. Eight percent
Speaker 1: of the people came to us and we're like, oh
Speaker 1: my gosh, this sucks. What can we do to help you?
Speaker 1: Like this is so terrible they're doing that two percent
Speaker 1: last week two percent of the people were like, you
Speaker 1: make us feel like it's all about money, and like
Speaker 1: what and you know it? Yeah, doesn't it something? I
Speaker 1: can remember every negative thing anyone has probably ever said
Speaker 1: to me, and the thing is like, you're getting pause
Speaker 1: it is, but you're getting two percent negative? Why is it?
Speaker 1: I rarely get hate mail either, but every now and
Speaker 1: then I'll just get some straight up hate and I'm like,
Speaker 1: oh my god. And then it makes you feel terrible
Speaker 1: that someone in the world think that about you. And
Speaker 1: that is a really tough hurdle of being an influencer
Speaker 1: because people feel free to tell you whatever they think.
Speaker 1: No one's immune from that, and they can start another
Speaker 1: email account and start another account, and they can be ten.
Speaker 1: It can be one person that's got ten accounts going
Speaker 1: and spreading hate, just spreading so much hate, and they
Speaker 1: and you, you know, even if you're a confident person
Speaker 1: that knows you're who you are and what you're feeling.
Speaker 1: It really does. And why would you think that about me.
Speaker 1: I'm not trying to hurt you. I just and I'm
Speaker 1: a nice person and and that's wrong what you said
Speaker 1: about me. But it's you know, but that's a personal thing.
Speaker 1: And that goes back to whatever someone can put out
Speaker 1: in the world is what they're feeling about themselves. That's
Speaker 1: that's so true. So if you could actually spread hate
Speaker 1: like it stays and throw it on people, then you're
Speaker 1: feeling pretty bad about yourself. True, but I remember that,
Speaker 1: but I'm so it's really hard. So, um, that's that's
Speaker 1: a tough thing about, especially when you're putting yourself out
Speaker 1: there in all waysone knows everything about you because you're sharing. Yeah,
Speaker 1: and um, there are you know what what are those
Speaker 1: those quotes out there that I forget? Is it David
Speaker 1: Green or something? I read this quote and I was like,
Speaker 1: this is so true about how when you're putting your
Speaker 1: talents and good and you know, all of this stuff
Speaker 1: out into the world, it stirs up resentment and it
Speaker 1: stirs out insecurity and people and they spew things off.
Speaker 1: And that's that is so true, and like nothing interesting
Speaker 1: true than that, Like, you know, and just think of
Speaker 1: all the people that have done these awesome things in
Speaker 1: the world that were putting out so much pure good
Speaker 1: that we're realiculed the people shot I mean, Jesus Christ,
Speaker 1: Jesus that put him on the cross. People aren't trying
Speaker 1: to do anything bad. He's doing everything good. People always
Speaker 1: are trying to bring down. Why is that because it
Speaker 1: makes people feel bad about themselves or something. I mean,
Speaker 1: you know, they're in my own life, I've said things
Speaker 1: or about people that we're awesome, probably like I don't anymore.
Speaker 1: I really tried not to do that, but like when
Speaker 1: I was younger that were feel they were awesome. Yeah,
Speaker 1: they've send things about people that were awesome. No, like
Speaker 1: if somebody is doing really great things or like some
Speaker 1: celebrity is doing something awesome and you say something like yeah,
Speaker 1: but they're they this happened for them, so of course
Speaker 1: they do, like and like I didn't believe that, Like
Speaker 1: I can't think of specific times, but I know there
Speaker 1: are times in my life that that I have said
Speaker 1: or thought that about like they can't really be that
Speaker 1: great because there has to be Yeah, So that's what
Speaker 1: I think when people say stuff like that about me.
Speaker 1: I'm like, you know what, at some point in time
Speaker 1: in my life, I probably thought that about someone that
Speaker 1: is definitely not who I am and how I how
Speaker 1: I am. But there are times even though I'm a
Speaker 1: person that kind of gets it with that kind of stuff.
Speaker 1: But I think it's because you and I have been
Speaker 1: on the same path where we have kind of experienced
Speaker 1: a lot of things. We've seen how being negative pays off.
Speaker 1: We've seen how being positive pays off. You've seen how
Speaker 1: not We've just seen how things have played out because
Speaker 1: we've had so many crazy experiences and you I have
Speaker 1: realized and I know you have too, that like if
Speaker 1: you want to have great results in your life, you
Speaker 1: truly get what you put out. So if you are
Speaker 1: putting out negativity, you are going to be getting that back.
Speaker 1: Anyone that puts out hard work and positivity in the
Speaker 1: world will be successful. And Newton's law physics, for every
Speaker 1: action there's an equal and opposite reaction. It's a law
Speaker 1: of physics. You're getting back what you put out. I
Speaker 1: agree with that wholeheartedly, and so in this space as
Speaker 1: an influencer, like it's hard too, because like it's when
Speaker 1: it's your life and it's woven into your life. You
Speaker 1: can't ever turn it off. And I'm also a person.
Speaker 1: I am a hustler. I don't want to work. All
Speaker 1: the signs says every day I'm hustling, and like everyone's
Speaker 1: like you have you're forced to take maternity leaving. I'm like,
Speaker 1: I'm in my house. I am taking maternity. You're like,
Speaker 1: I'm in my house but not. Malory has like an
Speaker 1: operation in here, but it's a you know, that's a
Speaker 1: tough thing too, to be able to step back whenever
Speaker 1: you love what you do and when it's really woven
Speaker 1: into your real life, it's tough to step back and
Speaker 1: be like, Okay, I have to take a Saturday. I
Speaker 1: have to because I hate that because you know, the
Speaker 1: people that I love in this space are like the
Speaker 1: Gary vs. He's just obsessed. He's doing it all just
Speaker 1: like microphone wired him Saturday of my life and I
Speaker 1: love that about him. But like, you have to find
Speaker 1: what works for you in the balance that works for you,
Speaker 1: and you also have to look at your priorities and
Speaker 1: if your priority and what you want to do in life.
Speaker 1: If you want to be a say at home mom,
Speaker 1: and you want to be a teacher and you want
Speaker 1: to get messed by. That is just as good as
Speaker 1: what you and I are doing. That's just as good
Speaker 1: as what you just have to be true to the
Speaker 1: president is doing. That's just you that you just do
Speaker 1: whatever you do really really well. Like I always say
Speaker 1: it every always like you only have one life. But
Speaker 1: people I feel like people just say it as words,
Speaker 1: but like, really and truly you you only have one
Speaker 1: and you are in total control of it. You can
Speaker 1: change in one day. You can make a change, an
Speaker 1: inside change. I'm gonna change my life. I'm gonna go
Speaker 1: for this. It's gonna be hard. If it's not hard,
Speaker 1: it ain't nothing gonna come of it. Nothing amen to that, people, nothing,
Speaker 1: you know what. And this is something I've actually talked
Speaker 1: to about, like my sister and several friends. Hard is
Speaker 1: not bad. Everyone's like, oh my god, that's so hard,
Speaker 1: or oh my gosh, that was so hard for you,
Speaker 1: or that was such a terrible thing go through that,
Speaker 1: Like I'm so sorry about that. But I'm like, honestly,
Speaker 1: if you don't go through hard things, if you don't
Speaker 1: figure out how to survive hard things and how to
Speaker 1: find the blessing and the lesson, then you're just going
Speaker 1: to shrivel up and die, and life's can beat you.
Speaker 1: And it takes things like that to make you like
Speaker 1: that far. But you either give up or you say, Okay,
Speaker 1: what can I learn from this? How can I use
Speaker 1: this for my advantage to better my life? Or you
Speaker 1: become a victim of that thing and that thing, and
Speaker 1: then that thing is your god and that thing controls
Speaker 1: your life. Like half people's parents get divorced, have people
Speaker 1: deal with death, People deal with so many terrible, terrible things.
Speaker 1: And I'm for sun it that I feel like I
Speaker 1: haven't had to deal with as many terrible things as
Speaker 1: a lot of people have, and I'm grateful for that.
Speaker 1: But all the things aren't what makes the person. No,
Speaker 1: you can, the lesson happens, but that's not what the
Speaker 1: person is. I always lean into That's one of my
Speaker 1: things too. I lean into those hard things in my life.
Speaker 1: I didn't used to. For twenty six years of my life,
Speaker 1: I never leaned into hard things. I want to numb
Speaker 1: hard things out. I want to keep hard things as
Speaker 1: far away from me as I possibly could. But now
Speaker 1: when a hard thing, oh the hardest things I've had
Speaker 1: some of the hardest things happen, and when those things
Speaker 1: happen automatically in the beginning, I think, you know what,
Speaker 1: sometimes it's hard to say thank you do like I'm
Speaker 1: about to have a gross spurt here. I'm about like
Speaker 1: it's going to be a next level. It's gonna be
Speaker 1: a good thing for me if you can lean into it,
Speaker 1: if you don't sit on your couch and drink a
Speaker 1: bottle of wine and don't even think about it, you know,
Speaker 1: if you really face that thing and look in the
Speaker 1: middle of that thing at like, what the heck is
Speaker 1: gonna What can happen when you do that? Instead of
Speaker 1: giving into it and drinking a bottle wine and becoming
Speaker 1: a victim, what happens when you lean into it? It
Speaker 1: changed is your whole entire life? Like what what changes
Speaker 1: for people who have never done this? So if you know,
Speaker 1: if you numb something out, if something happens to you,
Speaker 1: if your fiance leaves you, if you find out you
Speaker 1: over the rs A hundred thousand dollars, if you have
Speaker 1: a drug probably if you a parent dies um in
Speaker 1: the middle of that, I think that you have to
Speaker 1: be clear headed a to see what like that grief
Speaker 1: or that sadness or that sorrow or that anxiety whatever
Speaker 1: is going to teach you. And so we're just in
Speaker 1: a world of numbing. So I didn't figure this out that,
Speaker 1: like whoa, you can really learn things in these in
Speaker 1: these moments of despair. I didn't learn that until like
Speaker 1: I had alcohol stripped away from me, and sleeping pills
Speaker 1: and like the things that I was numbing out and
Speaker 1: trying to achieve by like using more of until I
Speaker 1: had those things taken away from me because I had
Speaker 1: to for my help, I would have died. Um. I
Speaker 1: didn't see the beauty of the hard things in life,
Speaker 1: and and then that changed my life. For that was
Speaker 1: the hardest thing. I wanted to give up every single
Speaker 1: second of every single day of that process. But then
Speaker 1: that oh my gosh, when people are like I'm so
Speaker 1: sorry you had to go through that, or like, man,
Speaker 1: you had everything so good, I can't believe that happening here,
Speaker 1: I'm like, shoot, I would not trade a second of
Speaker 1: that because you wouldn't have gotten this brain. You wouldn't
Speaker 1: have understood what is the big Like as Oprah says,
Speaker 1: like aha, thing that you learn because everyone like you
Speaker 1: said it's trying to No, I'm trying to fight, trying
Speaker 1: not to experience bad things. If something's hard, they want
Speaker 1: to run from it. But really, like you said, when
Speaker 1: you hit those things, that's like when you're really truly
Speaker 1: being blessed because you're about to if you can lean in,
Speaker 1: you're about to go somewhere and open yourself up to
Speaker 1: something that is so much bigger because you're not letting
Speaker 1: something control you. Yeah, So I think like the AHA
Speaker 1: moment doesn't it's not. There's not so many Aha moments.
Speaker 1: I get Aha like inspirations that kind of keep me
Speaker 1: going and keep going. But sometimes the AHA moment is
Speaker 1: when you look back on the last year and you're like, whoa,
Speaker 1: look at the different person that I am now than
Speaker 1: I was the first twenty six years. Everything went right
Speaker 1: in my life. For twenty six years, I was the
Speaker 1: rather rule the world. I could do this America an
Speaker 1: amazing race, and it was validator all the good things,
Speaker 1: and they were just awesome and easy and everything was
Speaker 1: a good family. But I just don't I'd never the
Speaker 1: highs weren't even the highs until like I started really
Speaker 1: experiencing the lows and and like learning from those and
Speaker 1: so at my AHA moment, it wasn't in a moment.
Speaker 1: It's like now, you know, four and a half years
Speaker 1: past that, as I'll see what my life is now.
Speaker 1: And also there is an aha moment in that because
Speaker 1: still things happened. Things happened to us all the time,
Speaker 1: you know, in our business or in our relationship or
Speaker 1: just and even just of your pregnancy in the last run,
Speaker 1: like the last how many months have you had it? Yeah,
Speaker 1: just a couple of months. But like the aha moment
Speaker 1: is like whenever hard things happened like that that I
Speaker 1: can see myself reacting to them differently, Like I used
Speaker 1: to feel different in my stomach it would happen and
Speaker 1: automatically start looking for things to get out of it.
Speaker 1: Now I'm just like it's like this slow, okay, here
Speaker 1: we go like together because you're down, but like they're amazing.
Speaker 1: You know. It's a it's a cool thing to realize
Speaker 1: at a young age because I think a lot of
Speaker 1: people you're not gonna waste your life. You're gonna now
Speaker 1: you know this, so you can actually maximize your young
Speaker 1: life that you have and you cannot be fearful because
Speaker 1: in the space as an influencer. Fear, I think is
Speaker 1: the number one thing fear in comparison that's gonna knock
Speaker 1: of these influencers out. And that's why I like whenever
Speaker 1: I see an incredible influencer like you that is like
Speaker 1: saying something about fear, like I don't know, I'm I
Speaker 1: doing this right or is it not? I'm like, no,
Speaker 1: don't you let that get you, because that's about to
Speaker 1: You're about to have a takedown with the fear stuff.
Speaker 1: So I feel like I never know what I'm doing though.
Speaker 1: That's my thing is like I never do though, but
Speaker 1: I never know. I mine is like not being of
Speaker 1: myself like part of his. Like I think now that
Speaker 1: I've built my brand up to this point and I've
Speaker 1: realized I actually have skills, it's like, Okay, I'm not
Speaker 1: just an imposter, not at all. And you know what
Speaker 1: you're You're very lucky because you know your talents, you
Speaker 1: know your gifts and your talents. So whe do you
Speaker 1: question whether like you used it with their way and
Speaker 1: I'm not doing this right and getting paign enough for
Speaker 1: this at least, you know, because a lot of people
Speaker 1: go through their whole abs not knowing their passions and
Speaker 1: their gifts in the talent, And that is so true.
Speaker 1: That's the worst too, because like what what is it?
Speaker 1: What did you do your whole life? You worked to
Speaker 1: make money to live in a house and have a
Speaker 1: family to die. It took me to find my passion there,
Speaker 1: Like I had to go through several career changes and
Speaker 1: kind of how you said when you started influencing to
Speaker 1: find out actually what your brand is as an influencer.
Speaker 1: I had to start off in music. Actually I started
Speaker 1: off like trying to do acting and modeling and then
Speaker 1: found music singing, which led me to hosting. But I
Speaker 1: followed my curiosity and I kept saying, Okay, that's not
Speaker 1: totally right, but it's getting closer, right, And like looking
Speaker 1: back on all those things, would you change any No,
Speaker 1: it was a atful journey. So see this moment of
Speaker 1: and even the hard is this influencer thing for me?
Speaker 1: This is another one of those moments where like maybe
Speaker 1: it's not you're not your finger is not on the
Speaker 1: button yet, like this is where I'm supposed to beak,
Speaker 1: but like you're almost you're almost like I'm all around it. Yeah,
Speaker 1: you see the button, I see it, and I'm like,
Speaker 1: I'm like all around it, but I still know what
Speaker 1: it is. We're trying to be singers. We didn't even
Speaker 1: see the button yet, like we thought it was a
Speaker 1: whole different machine. You started off in singing to agents,
Speaker 1: and it's just you know, it's just your journey and
Speaker 1: it teaches you so many things that you'll need later
Speaker 1: in life. And you know what, if there's something else
Speaker 1: that comes along. If I end up in the end
Speaker 1: of this being a speaker, an author, or like something
Speaker 1: totally different, that's awesome. That's where I was meant to be.
Speaker 1: But you're still working hard and building your brand and
Speaker 1: doing whatever you can with what you got until something
Speaker 1: else comes along that maybe fits better. Right, And that's
Speaker 1: another thing I love about you is you're not waiting
Speaker 1: for something to come like sweep you off your feet
Speaker 1: and save you like a night in shining Armor. Hey,
Speaker 1: your career. You're like, I'm going to freaking make this career. Well,
Speaker 1: that's it's cool about this is this is a career
Speaker 1: where there are no middlemen. You can make it happen.
Speaker 1: Anybody can open an Instagram account for free. Anybody can
Speaker 1: start a YouTube channel for free, costs zero overhead you
Speaker 1: have to put the work in, yes, but like for
Speaker 1: the first time ever where it used to be have
Speaker 1: to be managers in pr agencies and you know, marketing company.
Speaker 1: You don't have to go through those things anymore. And
Speaker 1: that is the coolest thing about this. There's nothing holding
Speaker 1: people back but themselves in this career. If you want
Speaker 1: to be a lawyer, yeah, there's something holding you back.
Speaker 1: You gotta take an AILSA. If you want to be
Speaker 1: a doctor, you gotta go to school and you gotta
Speaker 1: take an m CAT. With this career, you have to
Speaker 1: love something and you open an Instagram account and there
Speaker 1: you go, and you can make a unders if you
Speaker 1: want to in one year, like you know you can.
Speaker 1: You can do it. And but the thing is, uh,
Speaker 1: and I love it that Gary V says this, and
Speaker 1: I love it when he says this. You know, like
Speaker 1: it is a privilege to do to to love what
Speaker 1: you do every single day. And there are even parts
Speaker 1: of being an influencer in the start, the beginning of
Speaker 1: being an influencer, and you're fearful and you're scared and
Speaker 1: you wonder what your friends are gonna think when you
Speaker 1: open a Instagram account and you post your outfit, Like
Speaker 1: there are parts of it that you're not gonna love
Speaker 1: in the beginning, But it's the people that like come
Speaker 1: out on top of that, the kaream that rises to
Speaker 1: the top, like after two years, that are gonna be
Speaker 1: the influencers that you don't want to follow, that you
Speaker 1: want to follow, you don't wanna um, but those things
Speaker 1: people are thinking you can't. That's hard. It is hard
Speaker 1: because it's a business where what people think, it's yours,
Speaker 1: pay your bills. So what do you want to tell
Speaker 1: people about fear? Um? I want to tell so fear
Speaker 1: is something that everyone's gonna have, and fear is a
Speaker 1: great thing. Fear Ism is a huge motivator, um if
Speaker 1: you don't let it like take you down to the
Speaker 1: ground and totally destroy you. So I think that fear
Speaker 1: knocks most people out of the space of being an
Speaker 1: influencer because this is a career where you're not sitting
Speaker 1: behind a desk and doing a task. You are putting
Speaker 1: yourself as a human being out there and that's your job.
Speaker 1: So it really is a whole different realm than a
Speaker 1: lot of ways to make a living, and so fear
Speaker 1: runs rampant in this space. So I think that UM
Speaker 1: see fear as a motivator and just don't let you know,
Speaker 1: those thoughts come into your mind all the time. You
Speaker 1: can't keep the thoughts out. There's nothing that you can do.
Speaker 1: There's no peel you can take, no therapists you can
Speaker 1: go to, no meditation that you can do. That can
Speaker 1: do alcohol, you can drink right, nothing. So it's always
Speaker 1: gonna come. So it's the way that you handle that.
Speaker 1: So if that fear comes in, I can still remember
Speaker 1: that same fear. And this is the fear that a
Speaker 1: lot of people say, is what we just said. What
Speaker 1: are my friends gonna think when I start this? That's
Speaker 1: the That's one of the number one fears, Like are
Speaker 1: people gonna think? Who does she think she is? Or
Speaker 1: or who does he think he is? Or that? And
Speaker 1: then the fear of can I really make a living
Speaker 1: at doing this? What if I quit my job and
Speaker 1: then I don't make any money? Those are two huge fears.
Speaker 1: You just have to take, make a leap and just
Speaker 1: don't let those fears take you down. So hear that
Speaker 1: voice in your head and say, Okay, I know you're there.
Speaker 1: You come along on this ride with me for a
Speaker 1: little while. But you know, you know, my favorite, uh
Speaker 1: example of fear is Elizabeth Gilbert here at E Pray,
Speaker 1: Love and Big Magic, which I love. She in Big Magic,
Speaker 1: she which is incredible. If you haven't read that, you'll
Speaker 1: love it. She said that fear, like you know, you
Speaker 1: got love and fear, and love is the is the driver,
Speaker 1: and like love is driving the car, and fear is
Speaker 1: in the passenger seat and you look over there and
Speaker 1: you're like, I see you fear. I'm gonna pay attention
Speaker 1: to what you see. But you're not driving, right, I'm
Speaker 1: driving and you're there. But like maybe she'd stop the
Speaker 1: car and pull over for a Hamburger. Fear went in there,
Speaker 1: but she keeps driving because because it's there, somebody else
Speaker 1: is in the car exactly, so it can be good.
Speaker 1: It can be a good motivating, it can and you
Speaker 1: know there's something else you and I both we love.
Speaker 1: We love looking to and listening to other people for
Speaker 1: motivation and inspiration. I think that's what's driven you to
Speaker 1: do this podcast, because all your life you look for
Speaker 1: and you ask as soon as you walk in the door,
Speaker 1: as soon as Carolina and I get together, she's asking
Speaker 1: questions and she's can you help me with this. I
Speaker 1: feel like I do this wrong and you're curious and
Speaker 1: you're asking people for help, which is an incredible thing
Speaker 1: because when you act like you got it all together,
Speaker 1: Oh that's you know. I feel like I never have
Speaker 1: anything to other. And I'm like, if I can get
Speaker 1: in the presence of greatness like you and like learn
Speaker 1: from you, then I'm like, why would I if I
Speaker 1: know what my skill isn't what my talents are, why
Speaker 1: would I not try to have people who are doing
Speaker 1: it better than me help me and I can get
Speaker 1: home exactly? So, like I love. That's why I'm always
Speaker 1: quoting people that said these things that I guess these
Speaker 1: are kind of ah ha moments, but like I love,
Speaker 1: and my thing lately has been because I've got a
Speaker 1: lot of really huge, huge opportunities right here on a
Speaker 1: silver platter in front of me, not on a silver platter,
Speaker 1: because like I bought the silver platform, so I'm definitely
Speaker 1: like work to get the silver platter with the opportunity
Speaker 1: on it. Um. I love so Tony Robbins, who is
Speaker 1: crass and like he is in your face, love him,
Speaker 1: but he's awesome and he and I've this thing keeps
Speaker 1: coming to me, and I keep hearing it in here
Speaker 1: and and hearing it. I love when he says, if
Speaker 1: you're going to take the island, you gotta burn the ships.
Speaker 1: You have to let go of your backup plans, and
Speaker 1: you have to because then you have to take the island.
Speaker 1: That's all you got. Then you because the ships are gone,
Speaker 1: you can't you're gonna take the island, you gotta burn.
Speaker 1: And I love it when he said go all in basically,
Speaker 1: so go all in, and so like there are things
Speaker 1: as an influencer that I was holding onto, like smaller
Speaker 1: brand deals and like these things because because I was like, oh,
Speaker 1: but the security and I've got a family, I'd burn
Speaker 1: a lot of those ships and I had to take
Speaker 1: a lot of chances, and those chances could have been
Speaker 1: a catastrophe. But you know what, I've lived on like
Speaker 1: no money and nothing before. And you can figure it out,
Speaker 1: and I'll figure it out. Just keep moving. But if
Speaker 1: the worst thing family is a is a great thing
Speaker 1: if you do the right things with it. But like you, um,
Speaker 1: you know, if you really really want to do this,
Speaker 1: start it while you're working another job obviously, But then
Speaker 1: like once you see it coming in. Even if it's
Speaker 1: not enough, burn the ship. Yeah you know, I mean,
Speaker 1: take a chance. You can probably get another job. Like,
Speaker 1: but it's you. You really have to make a commitment
Speaker 1: to do this eventually when the time is right. I'm
Speaker 1: not saying everybody's watching this, Like, man, I always wanted
Speaker 1: to do that. Get on the phone with you, I quit.
Speaker 1: Don't be smart, don't get at least open your accounts
Speaker 1: and like, get some feedback first and make sure everything's
Speaker 1: going good. Started as a sidehustle until you feel you
Speaker 1: can make it, but then make that leaps. So many
Speaker 1: people are afraid to just let go of that that
Speaker 1: rope and um, and that's what holds him back in
Speaker 1: all areas of life. And it does because you can't
Speaker 1: if if you want to grab one of the rope
Speaker 1: in front of you, gotta grab on both hands and like,
Speaker 1: you really got to go for it to make this
Speaker 1: a huge thing. And if you got one hand on
Speaker 1: the rope behind you still like that, you're never gonna
Speaker 1: be able to commit to what you're doing in front
Speaker 1: of you. And I I had I had a tough
Speaker 1: time doing that for a little while, but then, um,
Speaker 1: you just have to do it. And like I said,
Speaker 1: my husband helped me a lot because he's working with
Speaker 1: me too, and he's such a he's a risk taker
Speaker 1: and I'm a risk taker too. But um, when you
Speaker 1: see the only other person that could be the income
Speaker 1: for your family also saying hey, let's burn do this,
Speaker 1: and you're like okay, we're all in, You're like, okay,
Speaker 1: all right, I love that. Okay, I want to talk
Speaker 1: to you forever obviously, but I'm gonna wrap up. Leave
Speaker 1: your light, leave inspiration. This whole thing is inspirational, but
Speaker 1: just leave what's on your mind inspirational rise right now.
Speaker 1: Besides everything you said, it's awesome. Um, I mean okay, So,
Speaker 1: because this is a podcast about influencers, UM, I will
Speaker 1: say first off that you don't have to have an
Speaker 1: Instagram account or a YouTube channel or be any sort
Speaker 1: of a public figure to be an influencer. I think
Speaker 1: that a mother can be an influencer, and a teacher
Speaker 1: can be an influencer, and a fast food worker can
Speaker 1: be an influencer. So I think, you know, the world
Speaker 1: of being influenced by other people is an incredible thing. Like,
Speaker 1: always use your influence for good, no matter what type
Speaker 1: of influencer you are. I'll say that, um, but I
Speaker 1: will also say because I think a lot of people
Speaker 1: will be watching this that probably want answers to these questions,
Speaker 1: can I really do this? And can I make money
Speaker 1: doing something like this? And they probably have a little
Speaker 1: bug in their ear that they want to do this,
Speaker 1: I say, go for it. Like you you have one life.
Speaker 1: You have to try the things that you want to do.
Speaker 1: And I hope that like somebody out some kind of
Speaker 1: inspiration or some kind of light or something kind of oh,
Speaker 1: maybe I can enough to like make that step, because
Speaker 1: anyone watching this can do this. Anyone watching you don't
Speaker 1: have to have a certain look you're I love it
Speaker 1: when people say that too, you're only gonna be so
Speaker 1: pretty and you're only gonna be so this and that
Speaker 1: and this. But like people love the real stuff. Well,
Speaker 1: there's real people all over the world. Like, to me,
Speaker 1: one of my favorite people to follow and I was
Speaker 1: Ashley Graham because she has transformed what a supermodel is
Speaker 1: and everyone's like, thank god, finally, like there's other options
Speaker 1: besides what we've been spoon fed for so long. So
Speaker 1: I'll say, like that's my word of advice to anyone
Speaker 1: watching is um a like being an influencer in life
Speaker 1: and and just be kind and good to people and
Speaker 1: sean a good light. But like, if you want to
Speaker 1: be an influencer in this type of space, you can
Speaker 1: a thousand percent. No matter who you are, no matter
Speaker 1: what you have going for you, no matter what you
Speaker 1: look like, no matter how much money you have or
Speaker 1: don't have, you can do it. Um And I say,
Speaker 1: go for it. Yeah, burn the ships, burn the ship.
Speaker 1: Freaking love it. Mallory Irvine for president. I'm voting for you.
Speaker 1: I'm totally voting for you. That was amazing. You're awesome.
Speaker 1: I love you girl. How inspiring was that interview? I
Speaker 1: could listen to her talk all day? Seriously, she motivates
Speaker 1: me to work harder, be better. I freaking love Mallorie
Speaker 1: Urban and y'all get excited. We are still in the
Speaker 1: big middle of this Influencer series. I have so many
Speaker 1: more interviews coming your way, so get excited. We have
Speaker 1: another one next week. Peace out, y'all.