WEBVTT - Classic Replay Music Saved Me with Brian Harris-CEO of MedRhythms 0:00:00.520 --> 0:00:01.400 Music Saved Me. 0:00:01.560 --> 0:00:04.440 We're understanding in a much more objective way the power 0:00:04.440 --> 0:00:07.040 of music on the human brain. Do we know that 0:00:07.080 --> 0:00:09.760 it activates our brain like nothing else on earth? You 0:00:09.760 --> 0:00:11.920 know that when you just listen to music, the parts 0:00:11.920 --> 0:00:17.080 of your brain that are responsible for movement, language, attention, memory, emotion, 0:00:17.600 --> 0:00:19.840 all of these things are activated when we just listen 0:00:19.880 --> 0:00:22.320 to music. And there's nothing else on earth that activates 0:00:22.320 --> 0:00:23.759 our brain like music does. 0:00:23.880 --> 0:00:26.720 I'm Lyn Hoffman, and welcome and thank you so much 0:00:26.760 --> 0:00:29.280 for joining us for another episode of the Music Saved 0:00:29.320 --> 0:00:33.080 Me Podcast, the podcast where we discuss the healing powers 0:00:33.120 --> 0:00:36.159 of music with artists and musicians. Now, if you like 0:00:36.200 --> 0:00:39.400 this podcast, we think you'll like our companion podcast called 0:00:39.440 --> 0:00:43.600 Taken a Walk, hosted by the awesome buzz Night. Now, 0:00:43.600 --> 0:00:46.680 today we're taking a slightly different angle with our discussion, 0:00:46.720 --> 0:00:50.160 because today we get to talk about the actual scientific 0:00:50.240 --> 0:00:54.400 connection of music's healing powers with one get this of 0:00:54.440 --> 0:00:57.560 only two hundred and fifty music therapy fellows in the 0:00:57.640 --> 0:01:02.160 world and the creator of the first ever FDA approved 0:01:02.240 --> 0:01:06.720 prescription music product for stroke victims, mister Brian Harris, who 0:01:06.760 --> 0:01:09.319 is also the CEO of med Rhythms, a company he 0:01:09.360 --> 0:01:12.399 founded after carving out a quite remarkable career as a 0:01:12.400 --> 0:01:16.959 neurological music therapist. Brian Harris, Welcome to Music Saved Me. 0:01:17.360 --> 0:01:18.880 Well, thank you so much. It's really an honor to 0:01:18.959 --> 0:01:19.319 be here. 0:01:19.400 --> 0:01:22.759 Well, this is fascinating stuff because everyone understands that music 0:01:22.800 --> 0:01:25.640 can be very powerful as a tool, but it would 0:01:25.640 --> 0:01:28.600 seem that you have proven, beyond a shadow of a 0:01:28.640 --> 0:01:30.960 doubt that the healing power of music is really far 0:01:31.120 --> 0:01:33.399 bigger than anyone could have ever imagined. 0:01:33.400 --> 0:01:35.560 Am I right, Yeah, it's really incredible. 0:01:35.600 --> 0:01:39.360 I think all of us as humans have the experience 0:01:39.440 --> 0:01:42.040 where music has changed us in some way. It's made 0:01:42.120 --> 0:01:45.280 us feel emotions, happy, sad, etc. But now, through the 0:01:45.360 --> 0:01:50.960 advancements of neurotechnology, neuroimaging, neuroscience, we can begin to understand 0:01:51.120 --> 0:01:54.040 music in a completely different way. And that way is 0:01:54.080 --> 0:01:57.080 really through the objective power that it has to impact 0:01:57.120 --> 0:01:59.560 our brain, which is much bigger than I think what 0:01:59.600 --> 0:02:02.160 we expected or what we've known to date. And it's 0:02:02.200 --> 0:02:03.919 really an exciting time to be doing this work. 0:02:04.160 --> 0:02:06.200 It sure is now I've read I'm going to go 0:02:06.240 --> 0:02:08.520 a little out of order here because usually I like 0:02:08.520 --> 0:02:10.520 to start at the beginning, like where were you when 0:02:10.600 --> 0:02:13.920 things first began. But I read something so powerful yesterday 0:02:14.320 --> 0:02:17.519 that I have to share it with our audience. You said, 0:02:17.919 --> 0:02:19.960 you believe that right now, what you and your colleagues 0:02:20.000 --> 0:02:22.160 know about the power of music through the lens of 0:02:22.200 --> 0:02:26.320 neuroscience and what you're seeing in real clinical practice, is 0:02:26.360 --> 0:02:31.119 that music will change the future of global healthcare. Can 0:02:31.120 --> 0:02:33.280 you explain to us exactly what that means, because it 0:02:33.320 --> 0:02:35.760 sounds so exciting and promising. 0:02:36.320 --> 0:02:37.440 Yeah, it is very exciting. 0:02:37.440 --> 0:02:40.200 And I think when we think about that very statement 0:02:40.280 --> 0:02:42.080 that I make in a lot of my presentations when 0:02:42.120 --> 0:02:43.840 I talk about the science, is I believe to my 0:02:43.960 --> 0:02:45.880 core that it will change. 0:02:45.560 --> 0:02:47.400 The future landscape of global healthcare. 0:02:47.800 --> 0:02:50.840 Because number one, we're understanding in a much more objective 0:02:50.880 --> 0:02:53.720 way the power of music on the human brain. That 0:02:53.840 --> 0:02:56.480 we know that it activates our brain like nothing else 0:02:56.520 --> 0:02:58.880 on earth. You know that when you just listen to music, 0:02:58.880 --> 0:03:04.399 the parts of your brain that are wasponsible for movement, language, attention, memory, emotion, 0:03:04.919 --> 0:03:07.160 all of these things are activated when we just listen 0:03:07.200 --> 0:03:09.639 to music. And there's nothing else on earth that activates 0:03:09.639 --> 0:03:12.520 our brain like music does. But it's also been shown 0:03:12.520 --> 0:03:14.919 that when you engage in music, so when we actually 0:03:15.000 --> 0:03:19.880 provide these interventions to our patients that have diagnoses across 0:03:19.880 --> 0:03:23.280 the board from stroke, Parkinson's disease, multiple scrosses, whatever it 0:03:23.320 --> 0:03:26.280 might be, that we can actually improve those functions that 0:03:26.320 --> 0:03:28.360 I just mentioned. So we can help somebody to walk 0:03:28.520 --> 0:03:31.639 better with the power of music, we can help somebody 0:03:31.680 --> 0:03:34.280 speak better with the power of music. And this is 0:03:34.320 --> 0:03:37.200 through objective science that we can see these outcomes. And 0:03:37.240 --> 0:03:40.240 so when you think about the broad applicability of how 0:03:40.360 --> 0:03:43.040 music impacts our brain and literally how it can be 0:03:43.080 --> 0:03:45.800 applied to our patients across the board with a number 0:03:45.800 --> 0:03:49.520 of disease states, the power is there to change the 0:03:49.600 --> 0:03:50.560 landscape of healthcare. 0:03:50.760 --> 0:03:52.280 We just have to implement it the right way. 0:03:53.240 --> 0:03:57.240 So if we could rewind, because that's just incredible news, 0:03:57.280 --> 0:03:59.000 and I'm sure a lot of people are very perked 0:03:59.040 --> 0:04:02.040 up right now to think about the application. Do you 0:04:02.080 --> 0:04:03.840 remember and we're going to get to that, by the way, 0:04:03.880 --> 0:04:05.440 I want to talk about all of this stuff, but 0:04:05.440 --> 0:04:08.280 first I want to know when your first personal connection 0:04:08.480 --> 0:04:11.200 with music was and how it impacted you and made 0:04:11.280 --> 0:04:13.120 you really get interested in it. 0:04:14.080 --> 0:04:17.080 Yeah, I've always been a musician. I've loved to play. 0:04:17.320 --> 0:04:21.119 I grew up as a violist first and then learned 0:04:21.120 --> 0:04:23.440 to play the drums and became a drum set player 0:04:23.480 --> 0:04:26.000 and just really loved that. And for me, when I 0:04:26.040 --> 0:04:28.240 think about the moment, there was a singular moment that 0:04:28.279 --> 0:04:30.839 actually changed my life when I witnessed the power of 0:04:30.920 --> 0:04:33.719 music that really threw me down to this trajectory to 0:04:33.760 --> 0:04:36.520 try to answer these questions and try to bring this 0:04:36.600 --> 0:04:39.760 to people. And that moment was when I was in 0:04:39.839 --> 0:04:42.800 my undergrad I went to the University of Maine and 0:04:43.000 --> 0:04:46.480 I took an online course in music therapy that at 0:04:46.480 --> 0:04:49.400 the time was taught by the only private practicing music 0:04:49.440 --> 0:04:51.680 therapist in the state of Maine, so there was very 0:04:51.800 --> 0:04:54.599 very few people that were doing this work. And I 0:04:54.640 --> 0:04:58.280 had an opportunity to intern with him one summer, and 0:04:58.440 --> 0:05:02.680 he was working with children and adults with severe developmental delays. 0:05:02.920 --> 0:05:06.720 And the very first time I ever witnessed music therapy 0:05:07.080 --> 0:05:10.720 in the presence of one of his clients. He was 0:05:10.760 --> 0:05:13.680 working with an eighteen year old that was physically and 0:05:13.720 --> 0:05:16.800 cognitively functioning at about a one year old level, so 0:05:16.839 --> 0:05:22.000 he was wheelchair round, couldn't speak, really had limited interactions 0:05:22.040 --> 0:05:25.520 with his environment at all. And this music therapist was 0:05:25.600 --> 0:05:28.080 not trained at the time in the neuroscience of music, 0:05:28.360 --> 0:05:31.520 but began to do live music with this boy, and 0:05:31.560 --> 0:05:34.279 within about ten minutes of him being in the presence 0:05:34.320 --> 0:05:37.040 of this music, he began to cognitively function at a 0:05:37.080 --> 0:05:40.320 higher level than what anybody in his life had seen before. 0:05:40.680 --> 0:05:43.360 So literally, his family and the people that worked with 0:05:43.440 --> 0:05:45.200 him every day came in the room and they were 0:05:45.200 --> 0:05:48.640 in tears because they couldn't believe how this boy was functioning. 0:05:49.000 --> 0:05:51.640 And it was at that moment in time that literally 0:05:51.720 --> 0:05:54.560 changed my life because I said, a I need to 0:05:54.560 --> 0:05:56.960 be using music in this way. This is my calling 0:05:57.080 --> 0:06:01.080 in life. And number two, if we can understand how 0:06:01.160 --> 0:06:04.359 this happened, And while witnessing this in real time was 0:06:04.400 --> 0:06:08.200 really a magical thing to witness, right, But I said, 0:06:08.279 --> 0:06:12.000 there must be a reason why his brain allowed himself 0:06:12.480 --> 0:06:14.760 to respond this way to music. And if we can 0:06:14.800 --> 0:06:17.919 answer that question, that's when we can really harness the 0:06:17.960 --> 0:06:20.560 power of music and then replicate it to help a 0:06:20.560 --> 0:06:23.479 lot of people. So not trying to take the feeling out, 0:06:23.480 --> 0:06:25.800 but take the magic out and put the science in 0:06:26.080 --> 0:06:27.719 so that we replicate it with more people. 0:06:28.080 --> 0:06:30.719 Well, how did your career path after that happen take 0:06:30.720 --> 0:06:34.520 you to Spalding Rehabilitation Hospital in Boston, which really was 0:06:34.560 --> 0:06:36.400 the genesis of men rhythms, right. 0:06:37.000 --> 0:06:38.159 Yeah. Absolutely. 0:06:38.560 --> 0:06:40.840 After that moment, I decided that I was going to 0:06:40.880 --> 0:06:43.919 get a master's degree in music therapy, to become a 0:06:43.920 --> 0:06:46.960 board certified music therapist and really focus all of my 0:06:47.120 --> 0:06:51.560 energy on understanding the neuroscience of music, but more specifically 0:06:51.640 --> 0:06:54.120 than just the neuroscience of music, but really understanding how 0:06:54.160 --> 0:06:58.000 it can be clinically applied, which is through a sector 0:06:58.000 --> 0:07:00.839 of the field that's called neurologic music therapy that does 0:07:00.960 --> 0:07:03.159 just that. And so I spent a lot of time 0:07:03.520 --> 0:07:06.880 and energy learning and focusing on that, and then went 0:07:06.920 --> 0:07:09.400 to Spalding and I was very fortunate enough to get 0:07:09.400 --> 0:07:12.080 an internship there, and then they turned that internship into 0:07:12.080 --> 0:07:15.680 a full time role, and it was in that role 0:07:15.920 --> 0:07:19.240 of building their music therapy program. I was working primarily 0:07:19.240 --> 0:07:22.200 with stroke and brain injury patients. And after I started 0:07:22.200 --> 0:07:25.720 their program there, what we were seeing was that patients 0:07:25.720 --> 0:07:29.280 were getting better, faster, with greater results. And we now 0:07:29.320 --> 0:07:32.160 had the neuroscience to not only explain how it was possible, 0:07:32.520 --> 0:07:35.280 but also how we could standardize and replicate it so 0:07:35.320 --> 0:07:37.800 we could tell you here's why this patient's able to 0:07:37.880 --> 0:07:41.560 walk better, faster, etc. When we do this intervention, and 0:07:41.600 --> 0:07:45.080 here's how we can replicate this intervention with different patients, 0:07:45.400 --> 0:07:48.040 and we would see these replicable outcomes. And so very 0:07:48.080 --> 0:07:50.960 quickly after I started that program, that demand for the 0:07:51.000 --> 0:07:53.920 services within the hospital, so from doctors who are asking 0:07:53.960 --> 0:07:56.320 me to see their patients, but also from patients and 0:07:56.320 --> 0:07:58.720 their family members who were saying, you know, Brian, you 0:07:58.760 --> 0:07:59.800 helped my dad walk again. 0:08:00.360 --> 0:08:01.760 How do I get more of this when I leave 0:08:01.800 --> 0:08:02.360 the hospital? 0:08:03.000 --> 0:08:05.640 And at the time when I was delivering this care 0:08:05.720 --> 0:08:09.720 in the hospital, the answer was there's nothing you can do. 0:08:10.400 --> 0:08:12.760 And really, you know, as a clinician, that was really 0:08:12.800 --> 0:08:15.440 an awful conversation they have with patients and their family 0:08:15.440 --> 0:08:17.880 members on a regular basis. And so it was really 0:08:17.880 --> 0:08:19.680 based upon those results that we were seeing in the 0:08:19.680 --> 0:08:21.680 clinic and the demand that we were seeing that we 0:08:21.720 --> 0:08:24.520 started med Rhythms really around that fundamental mission of how 0:08:24.560 --> 0:08:27.360 can we bring this important care from inside the hospital 0:08:27.600 --> 0:08:29.560 to patients around the world that we believe not only 0:08:29.600 --> 0:08:32.679 need it, but really fundamentally deserve to have access to it. 0:08:32.880 --> 0:08:34.560 And that was really the genesis of the company. 0:08:34.840 --> 0:08:35.120 Yeah. 0:08:35.240 --> 0:08:37.720 Yeah, Well, first of all, I don't know how many 0:08:37.720 --> 0:08:41.480 of us, even hearing you talk right now, knew that 0:08:41.520 --> 0:08:45.559 there was anything like music therapy that was offered, let 0:08:45.600 --> 0:08:50.000 alone all the way up the chain into neuroscience and 0:08:50.000 --> 0:08:54.199 what you're doing. So congratulations on bringing it to the forefront. 0:08:54.440 --> 0:08:57.040 I want to talk about med rhythms and how neuroscience 0:08:57.080 --> 0:09:03.040 and music intersect, specifically intersect, because it's fascinating and I'm 0:09:03.040 --> 0:09:05.640 guessing it's like in your company name, rhythm has a 0:09:05.640 --> 0:09:06.600 lot to do with it. 0:09:06.640 --> 0:09:07.280 Is that correct? 0:09:07.800 --> 0:09:10.160 Yeah, rhythm has a lot to do with it, and 0:09:10.320 --> 0:09:14.559 rhythm is a primary driver of the brain functions in 0:09:14.640 --> 0:09:17.720 terms of how we see outcomes. It's a really important 0:09:18.400 --> 0:09:21.320 queue for the human brain that allows it to function 0:09:21.360 --> 0:09:24.400 more efficiently and activates parts of the brain that other 0:09:24.440 --> 0:09:25.440 things can't. 0:09:25.720 --> 0:09:26.400 Can you give it? 0:09:26.920 --> 0:09:30.440 I heard you speak about things like live preferred music 0:09:30.480 --> 0:09:33.920 and neuroplasticity, and I know that's very scientific for people 0:09:33.920 --> 0:09:34.400 listening right. 0:09:34.360 --> 0:09:35.800 Now, they're like, oh, wait a minute, what are you 0:09:35.840 --> 0:09:36.319 talking about? 0:09:36.320 --> 0:09:39.719 But I mean a specific example maybe of what you've 0:09:39.760 --> 0:09:42.680 witnessed beyond what we just talked about in terms of 0:09:42.840 --> 0:09:46.560 using your product, which we're going to get to exactly 0:09:46.880 --> 0:09:50.200 what it is, but rhythms, meaning like people walking on 0:09:50.240 --> 0:09:52.520 a rhythm, or how certain things connect in the brain 0:09:53.120 --> 0:09:55.880 to make you understand that you need to do more 0:09:56.040 --> 0:09:59.920 with your speech or your movement after suffering from a stroke. 0:10:00.640 --> 0:10:03.280 Yeah, So what's really amazing about the power of music, 0:10:03.320 --> 0:10:06.160 and if we think about rhythms specifically, what the research 0:10:06.200 --> 0:10:08.120 shows is that when we as humans and these are 0:10:08.160 --> 0:10:12.720 this is objective neuroscience, so regardless of age or culture, 0:10:12.840 --> 0:10:18.040 or ability or disability, everybody's brain objectively responds the same 0:10:18.080 --> 0:10:21.280 to music. And when we think about rhythm, what's really 0:10:21.280 --> 0:10:23.480 exciting about that is what the research shows is that 0:10:23.520 --> 0:10:25.719 when we hear an external rhythm in our environment, like 0:10:25.720 --> 0:10:29.000 the rhythm of music, that it activates the auditory system 0:10:29.240 --> 0:10:30.840 of the human brain. So the part of your brain 0:10:30.840 --> 0:10:34.760 that's responsible for hearing because you hear the rhythm, but 0:10:34.800 --> 0:10:37.720 that the auditory system and the motor system, so the 0:10:37.720 --> 0:10:40.800 part of your brain that's responsible for movement are actually 0:10:40.920 --> 0:10:45.000 richly connected at both what we call the conscious and 0:10:45.080 --> 0:10:48.360 the subconscious levels in the brain, such that you can 0:10:48.440 --> 0:10:52.319 use an external rhythm to activate the motor system or 0:10:52.400 --> 0:10:54.400 the part of your brain that's responsible for movement. 0:10:54.440 --> 0:10:56.760 Can give me an example of that real yes. 0:10:56.760 --> 0:10:59.840 And so what this means for typically for people who 0:10:59.840 --> 0:11:02.880 are neurologically healthy, is that that's the reason why when 0:11:02.880 --> 0:11:05.480 we listen to music that has a strong beat to it, 0:11:05.679 --> 0:11:07.400 we want to tap our feet, we want to move 0:11:07.400 --> 0:11:09.720 our bodies, we want to tap our fingers. That's not 0:11:09.880 --> 0:11:14.120 an emotional reaction to music. That's the rhythm literally telling 0:11:14.160 --> 0:11:17.360 our motor system to fire. And if you ever wanted 0:11:17.400 --> 0:11:20.640 to actually test this out, I would encourage you to either, 0:11:20.800 --> 0:11:22.600 you know, listen to music that has a strong beat 0:11:22.640 --> 0:11:25.600 to it, try to tap along to the beat of 0:11:25.600 --> 0:11:26.040 the music. 0:11:26.240 --> 0:11:29.160 You'll be able to do that very easily and quickly. 0:11:29.720 --> 0:11:31.320 And then if you try to do the same thing 0:11:31.360 --> 0:11:34.240 but not tap along to the beat of the music, 0:11:34.480 --> 0:11:38.080 it's nearly impossible for you to not entrain what we 0:11:38.120 --> 0:11:40.280 call entrainment, which is like moving to the beat. 0:11:40.120 --> 0:11:40.600 Of the music. 0:11:41.000 --> 0:11:44.440 It's nearly impossible because the rhythm is literally giving your 0:11:44.440 --> 0:11:47.240 motor system a signal to fire. And in order for 0:11:47.320 --> 0:11:49.920 you to not move along to the rhythm, you actually 0:11:49.920 --> 0:11:52.920 have to come up with some sort of strategy cognitively 0:11:53.400 --> 0:11:56.680 to not listen to what's in your environment. So what's 0:11:56.720 --> 0:11:59.679 amazing about that is that That also applies to those 0:11:59.679 --> 0:12:04.000 who have damage to the motor system stroke, Parkinson's disease, etc. 0:12:04.520 --> 0:12:07.959 We can use an external rhythm to engage the part 0:12:07.960 --> 0:12:10.240 of their brain that's responsible for movement, and when we 0:12:10.320 --> 0:12:13.800 do that, it improves their walking ability, it improves their 0:12:13.840 --> 0:12:14.640 clinical outcomes. 0:12:15.800 --> 0:12:19.080 And what about with speech, because I do know that 0:12:19.600 --> 0:12:23.520 stroke sufferers do have a really hard time expressing what 0:12:23.559 --> 0:12:25.880 they're thinking in their mind getting it out of their mouth, 0:12:26.120 --> 0:12:28.800 and that's going to be extremely frustrating for people who 0:12:28.800 --> 0:12:30.880 are still in the prime of their lives trying to 0:12:30.920 --> 0:12:31.560 get through it. 0:12:32.080 --> 0:12:33.960 This is going to be a game changer for people. 0:12:34.760 --> 0:12:38.000 Yeah, And as we think specifically about language, what's really 0:12:38.360 --> 0:12:42.280 fascinating is that these patients who have it's called aphasia 0:12:42.360 --> 0:12:45.040 as a clinical term, that which is the inability to 0:12:45.160 --> 0:12:49.040 speak language. But we've noticed that many times people who 0:12:49.080 --> 0:12:53.320 can't speak can sing. So they have no expressive language, 0:12:53.320 --> 0:12:56.360 but they could sing lines of songs. And the reason 0:12:56.440 --> 0:13:00.000 why that is is because, as I mentioned earlier, music 0:13:00.120 --> 0:13:04.640 really activates the entire brain, and the speech center of 0:13:04.679 --> 0:13:08.160 the brain is localized to one very specific area. So 0:13:08.200 --> 0:13:11.280 if there's damage to that speech center, we can use 0:13:11.480 --> 0:13:14.959 music to activate the rest of the brain to help 0:13:15.200 --> 0:13:19.280 improve the language outcomes and essentially teach the brain to 0:13:19.520 --> 0:13:23.520 use the undamaged parts of the brain to speak language. 0:13:23.559 --> 0:13:26.240 So we teach people to speak again through what looks 0:13:26.360 --> 0:13:27.200 like singing. 0:13:27.920 --> 0:13:32.760 That's incredible, absolutely incredible. You and your team, as I 0:13:32.800 --> 0:13:37.200 mentioned upfront in the intro, created the first product for this. 0:13:37.320 --> 0:13:38.920 I can't even believe I'm saying it, but you created 0:13:38.920 --> 0:13:41.440 the first product for stroke survivors listed with the FDA. 0:13:42.520 --> 0:13:46.840 Can you tell us about the world's first prescription music product, 0:13:46.840 --> 0:13:48.479 now there's a prescription I would. 0:13:48.280 --> 0:13:52.680 Like, Yeah, it's certainly it's an exciting moment for us. 0:13:52.679 --> 0:13:54.840 I mean, especially as a as a music therapist to 0:13:54.880 --> 0:13:58.840 be bringing the science but also bringing this application into 0:13:58.880 --> 0:14:02.280 the world and the The product that we've built is 0:14:02.320 --> 0:14:04.880 a product that's called our first product for chronic stroke survivors, 0:14:05.000 --> 0:14:08.640 is called in Tandem, and it essentially uses rhythm to 0:14:08.720 --> 0:14:11.560 help patients improve their walking who have had a stroke. 0:14:12.120 --> 0:14:16.760 And it uses an intervention that's called rhythmic auditory stimulation. 0:14:17.120 --> 0:14:18.959 So we're using rhythm to activate. 0:14:18.600 --> 0:14:21.240 The auditory system, which act activates the part of the 0:14:21.240 --> 0:14:24.800 brain that's responsible for a movement to improve those outcomes. 0:14:25.280 --> 0:14:28.400 As we were building the product, we did multiple successful 0:14:28.400 --> 0:14:31.880 clinical trials, so we believe that it worked. I saw 0:14:32.120 --> 0:14:34.320 that it would work in clinic when I was doing 0:14:34.400 --> 0:14:37.120 it with live music treating patients in the hospital, And 0:14:37.240 --> 0:14:40.720 essentially I taught the product how to think like a 0:14:40.760 --> 0:14:43.200 clinician because we wanted it to be able to be 0:14:43.240 --> 0:14:46.440 delivered autonomously in the home setting, without the need of 0:14:46.440 --> 0:14:49.320 a clinician to be present. So we built a product 0:14:49.360 --> 0:14:51.920 that has sensors that connect to the shoe that collect 0:14:52.000 --> 0:14:55.680 clinical grade data about how patients are walking. That data 0:14:55.720 --> 0:14:58.200 feeds into an algorithm that's based upon a mobile device, 0:14:58.360 --> 0:15:01.080 and then we deliver music via Ahead fund and the 0:15:01.120 --> 0:15:04.600 core being these algorithms where I essentially I taught the algorithm. 0:15:04.600 --> 0:15:07.000 You know, when you see X data from the walking, 0:15:07.360 --> 0:15:09.800 do why with the music? When you see why data 0:15:09.880 --> 0:15:12.880 come in, do zee with the music. And because of that, 0:15:13.200 --> 0:15:15.680 it can be an autonomous system where every patient gets 0:15:15.680 --> 0:15:18.920 a customize intervention based upon how they're walking in that moment. 0:15:19.360 --> 0:15:22.760 But we had to go through multiple successful clinical trials 0:15:23.800 --> 0:15:27.480 really in a clinically rigorous way, right, because if we're 0:15:27.520 --> 0:15:29.320 going to claim about the product or we want it 0:15:29.360 --> 0:15:32.040 to be used with patients. It's really important for us 0:15:32.040 --> 0:15:33.680 that we believe that it can work and that we 0:15:33.760 --> 0:15:36.040 prove that it can work. And so we did multiple 0:15:36.040 --> 0:15:38.880 successful clinical trials there and then we were able to 0:15:38.960 --> 0:15:41.960 list it with the FDA as a Class two prescription 0:15:42.040 --> 0:15:45.280 medical device, and then you know, now on our way 0:15:45.320 --> 0:15:48.400 to actually bringing it to patients who needed and that's 0:15:48.520 --> 0:15:51.480 a very long process. I set it in about thirty seconds. 0:15:51.600 --> 0:15:54.360 That's a very long, years long process to get through that, 0:15:54.480 --> 0:15:57.160 to demonstrate its efficacy, and now we're at a point 0:15:57.160 --> 0:15:59.520 where we can begin to bring into the patients who 0:15:59.560 --> 0:15:59.800 need it. 0:16:00.120 --> 0:16:03.880 Brian, I watched a video from twenty eighteen where you 0:16:04.080 --> 0:16:07.200 showed someone who had survived a stroke walking with a 0:16:07.240 --> 0:16:12.440 lot of help doing therapy, and minutes after you did 0:16:12.440 --> 0:16:15.200 a test with them with that rhythm, the therapy that 0:16:15.200 --> 0:16:17.000 you were talking about. This is back in twenty eighteen, 0:16:17.320 --> 0:16:21.640 and they showed him walking totally different, like immediate, It 0:16:21.680 --> 0:16:24.960 was almost immediate. So after seeing that, I was I 0:16:25.080 --> 0:16:27.240 just can't even describe to you what I was thinking. 0:16:27.280 --> 0:16:29.720 And I here we are twenty twenty five, and you're 0:16:29.880 --> 0:16:33.440 like on the cusp of everything exploding in such a 0:16:33.440 --> 0:16:36.600 fantastic way. Another thing that gets me excited is you 0:16:36.600 --> 0:16:39.600 have a collaboration with a number of partners, including Universal 0:16:39.720 --> 0:16:42.120 Music who is incredible too. 0:16:42.280 --> 0:16:43.360 Can you tell us about that. 0:16:43.920 --> 0:16:46.640 I'm like, I'm tearing up here because I'm just thinking 0:16:46.680 --> 0:16:48.840 about the applications and how many people you're gonna help 0:16:48.840 --> 0:16:50.000 and it's phenomenal. 0:16:50.520 --> 0:16:52.040 Well, I appreciate the comment. 0:16:52.400 --> 0:16:55.280 It's exciting for us too, and you know, our partnership 0:16:55.280 --> 0:16:57.880 with Universal Music Group has been amazing. And you know, 0:16:57.920 --> 0:17:01.640 we use music obviously as we deliver for the intervention, 0:17:01.960 --> 0:17:03.800 and what the research shows is that if you can 0:17:03.800 --> 0:17:07.520 do rhythmic auditory stimulation, so this intervention with music that 0:17:07.560 --> 0:17:11.600 people like, it actually enhances the clinical outcomes. But also, 0:17:11.640 --> 0:17:14.520 in addition to enhancing the clinical outcomes, we want people 0:17:14.600 --> 0:17:16.199 to do this on their own and their home, so 0:17:16.200 --> 0:17:17.760 we want it to be engaging and we want it 0:17:17.800 --> 0:17:20.880 to be motivating, and so we worked with Universal Music 0:17:20.920 --> 0:17:24.439 Group to actually get access to their catalog of music, 0:17:24.960 --> 0:17:27.960 so you know a number of different artists that patients 0:17:28.000 --> 0:17:30.000 can choose from, so they get to choose the music 0:17:30.000 --> 0:17:32.919 that they love, and then our algorithms essentially make it 0:17:33.000 --> 0:17:36.040 therapeutically valuable for them and it's really been an honor 0:17:36.080 --> 0:17:38.119 to work. I mean for me coming up from a 0:17:38.800 --> 0:17:42.920 musician's background becoming a clinician, to have the music industry 0:17:43.080 --> 0:17:46.760 engage what we're doing in what we're doing in such 0:17:46.760 --> 0:17:50.080 a profound and exciting way. UMG has just been amazing 0:17:50.119 --> 0:17:53.200 partners to us. I mean, they've made it very clear 0:17:53.240 --> 0:17:54.960 that they care about our patients, which is what I 0:17:55.000 --> 0:17:58.040 care about the most, but that they're supporting us across 0:17:58.080 --> 0:18:00.960 the board. And that's really been an amazing partnership from us. 0:18:01.240 --> 0:18:03.600 Because we're also as we build the product, right, you know, 0:18:03.640 --> 0:18:06.560 we have to demonstrate the music aspect. We have to 0:18:06.560 --> 0:18:09.520 demonstrate the clinical efficacy. You know, this is not just 0:18:09.760 --> 0:18:12.120 here's a random playlist for you to listen to while 0:18:12.160 --> 0:18:14.320 you walk, because we know that that doesn't work to 0:18:14.400 --> 0:18:18.040 yield outcomes. We have to pair the user experience and 0:18:18.080 --> 0:18:22.159 the music with our own clinical algorithms to show that 0:18:22.200 --> 0:18:25.840 we can actually make a clinical change in these patients' lives. 0:18:25.880 --> 0:18:27.880 And UMG has been a really important part of. 0:18:27.800 --> 0:18:31.520 That certainly, and such exciting stuff to look forward to. 0:18:31.880 --> 0:18:35.280 Can I what does it look like the device? I 0:18:35.320 --> 0:18:37.240 know that sounds like an odd question, but I'm trying 0:18:37.280 --> 0:18:39.640 to envision what this is. Is it just like an 0:18:39.640 --> 0:18:41.640 earpiece or yeah. 0:18:41.680 --> 0:18:47.400 So the kit has three components. There's two biomechanical footborn sensors, 0:18:47.480 --> 0:18:50.480 so they actually are small sensors that are I guess 0:18:50.520 --> 0:18:56.800 about the size of two thumbs together. That clip onto 0:18:56.880 --> 0:18:59.639 any shoe, so a patient can wear any shoe that 0:18:59.640 --> 0:19:01.760 they want, as long as a safe shoe for them 0:19:01.800 --> 0:19:06.200 to wear. Clip the sensor on. Then there's a mobile device, 0:19:06.920 --> 0:19:10.119 so a small mobile device that has just our application 0:19:10.200 --> 0:19:14.200 on it. And then there's a set of headphones. All 0:19:14.240 --> 0:19:17.159 of that is Bluetooth connected. Before a patient gets in, 0:19:17.480 --> 0:19:19.600 so all they have to do is open the product 0:19:19.880 --> 0:19:22.479 and put it on. So they connect the sensor one 0:19:22.520 --> 0:19:26.560 to each shoe, they start the program on the mobile device, 0:19:26.720 --> 0:19:30.200 and then they put the headphones on they begin to walk. 0:19:30.400 --> 0:19:32.960 As they begin to walk, the sensors are collecting the 0:19:33.040 --> 0:19:35.560 data about how they're walking, which is all the things 0:19:35.560 --> 0:19:37.359 that I would be looking at as a clinician if 0:19:37.359 --> 0:19:38.359 I was treating a patient. 0:19:38.840 --> 0:19:39.919 That data is feeding. 0:19:39.680 --> 0:19:42.120 Into the algorithm, and then the music that they hear 0:19:42.640 --> 0:19:45.880 is changing based upon how they're walking, and throughout a 0:19:45.920 --> 0:19:49.280 real thirty minute session, the music's changing to actually drive 0:19:49.359 --> 0:19:53.359