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Speaker 1: Welcome into building Brownstown, and today we're going to focus

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Speaker 1: on the fan experience, and who better to talk about

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Speaker 1: that than our guests Whitney and J. W. Johnson. It's

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Speaker 1: great to be with you guys, Jathan, Thank you. This

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Speaker 1: is an exciting time and I think it's an exciting

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Speaker 1: time for our fans. When you kind of think about

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Speaker 1: fan experience, that's a core tenant you walk around this building,

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Speaker 1: it's on the walls. Give the fans the best experience.

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Speaker 1: What are you guys excited about in this new enclosed

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Speaker 1: stadium Huntington, bank Field and brook Park. What that fan

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Speaker 1: experience is going to be?

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Speaker 2: Like, I guess I'll just start off and saying we're

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Speaker 2: so excited about building this new dome stadium in Broke Park.

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Speaker 3: We've been working for a really long.

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Speaker 2: Time, a lot of different processes and vendors to go

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Speaker 2: out and find the best people to help build the stadium.

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Speaker 2: We went through a very rigorous process to find HKS,

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Speaker 2: our architect, and we're really excited about the work they

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Speaker 2: put in thus far. We still have a ton of

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Speaker 2: work to do, but this stadium is going to be

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Speaker 2: one and be kind.

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Speaker 3: It's going to be incredible.

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Speaker 2: It's going to be the best in the NFL, and

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Speaker 2: we're going to bring the very best to the Cleveland

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Speaker 2: Browns fans, and we're so excited about what it's going

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Speaker 2: to offer.

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Speaker 4: Yeah, I mean, I think listen, you go around the

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Speaker 4: country and go to different NFL stadiums and you get

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Speaker 4: the chance to kind of glean from different things, and

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Speaker 4: I think we've learned a lot from the different venues.

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Speaker 4: But we're going to make a lot of things are

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Speaker 4: going to be very unique for our fans. And you know,

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Speaker 4: most importantly, what we want our fans to do is

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Speaker 4: to come in and have a joy, a winning experience.

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Speaker 4: It's the first and foremost that we're going to continue

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Speaker 4: to focus on. But we also want to make sure

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Speaker 4: that they have the comforts and everything they need, and

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Speaker 4: you know, having tons of food offerings, plenty of bar opportunities,

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Speaker 4: wider concourses, parking, quality of video boards, you name it.

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Speaker 4: There's going to be so much that we're going to

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Speaker 4: have and we can kind of dive more into that

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Speaker 4: here shortly, but we're fired up to get this thing done.

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Speaker 4: It's gonna be fantastic.

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Speaker 1: You talked about partnering with the architect and some of

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Speaker 1: the things you said was make this the best for

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Speaker 1: the fans. So what are some of those fan first

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Speaker 1: experiences and maybe whether it's integrated in the stadium, the

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Speaker 1: concourses that you guys are really excited for people to

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Speaker 1: know about.

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Speaker 2: Yeah, I mean, first of all, we've been listening to

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Speaker 2: our fans for a long time. In our current stadium,

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Speaker 2: we have a lot of issues we know we want

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Speaker 2: and need to solve, and with this new Dome Stadium,

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Speaker 2: we can solve them. So starting with parking, we're going

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Speaker 2: to make sure it's easy to get in and out

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Speaker 2: of the stadium. We have access from multiple interstates, so

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Speaker 2: it should be much easier.

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Speaker 3: For our fans.

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Speaker 2: I think starting with that, it'll be so much easier

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Speaker 2: to get.

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Speaker 3: In and out of the stadium.

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Speaker 2: And then we're going to have an unbelievable entertainment district.

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Speaker 2: We've partnered with Lincoln Development Partners, so we want our

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Speaker 2: fans to come stay for the day. We're going to

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Speaker 2: have restaurants, bars, other entertainment type activity retail that our

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Speaker 2: fans will be able to come in earlier in the

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Speaker 2: day and then be able to stay all day.

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Speaker 3: So we're really excited about that.

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Speaker 4: Yeah, I think, and now were we get in the building,

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Speaker 4: the seats are gonna be by far the closest to

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Speaker 4: anything in any other NFL stadium, So the fans are

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Speaker 4: gonna feel like you're really right on top of them,

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Speaker 4: you know, from the first row to the last row.

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Speaker 1: Is that something that's like regulated by the league because

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Speaker 1: it varies so widely. Haven't been around the league to

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Speaker 1: be able to have that though, is gonna.

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Speaker 4: Be Yeah, there are certain sections and things we need

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Speaker 4: to work with, but we want to make sure that,

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Speaker 4: like depending on the rake of the seats, that you're

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Speaker 4: gonna be right there as close as you can. Is

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Speaker 4: to the limit. We're gonna push it to the limits.

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Speaker 4: You can work with the league as best we can

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Speaker 4: to get there. I think you'll see the new dog Pound,

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Speaker 4: which is gonna be unbelievable. I think if you think

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Speaker 4: of the world of soccer, the Dortmund has the big Wall,

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Speaker 4: I think we're gonna have a wall similar to that

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Speaker 4: that's gonna be very intimidating and impressive. That the rake

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Speaker 4: of the seats, the proximity to the field, the dog

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Speaker 4: Paan will have its people have its own entrance, their

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Speaker 4: own parking area, so you're literally having your feel of

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Speaker 4: the Communi lot now at brook Park, and then you're

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Speaker 4: gonna walk right into your seats and you have your own,

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Speaker 4: you know, amenities there. It's gonna be great. There'll be

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Speaker 4: plenty of room for people to enjoy themselves and have

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Speaker 4: a good time. And scoreboards. Yeah, so we're actually looking

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Speaker 4: at that right now that we would have some of

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Speaker 4: the largest indoor boards in the league. I think if

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Speaker 4: you look at what the Patriots have, I'm not exactly

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Speaker 4: sure how many feet, but we're going to greatly enhance

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Speaker 4: our video boards within the building. Unfortunately, now if you

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Speaker 4: are in a suite or certain areas, you have a

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Speaker 4: hard time seeing the boards. So we're gonna eliminate that

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Speaker 4: so anybody that's in the stadium can see the boards

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Speaker 4: and see all the great stuff that we have, whether

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Speaker 4: that's from the game footage to content, et cetera. But

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Speaker 4: between that, the proximity of the seats the club levels

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Speaker 4: are going to be able to offer. It'll be and

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Speaker 4: you know, I think the food offerings, there's gonna be

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Speaker 4: tons of different food offerings that we're working on for

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Speaker 4: people that they'll enjoy.

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Speaker 1: One of the things when you think about an enclosed

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Speaker 1: stadium is that the sound is going to stay in

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Speaker 1: the building. And so you're talking about closer seats, you're

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Speaker 1: talking about people in there having a great time the

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Speaker 1: sound saying it. So, what kind of a home field

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Speaker 1: you know advantage do you think this can be at

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Speaker 1: that enclosed stadium?

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Speaker 4: Yeah, Look, I mean we have one of the we

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Speaker 4: have the best fans in the NFL period. I mean,

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Speaker 4: they're highly passionate, they care, they they love their browns,

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Speaker 4: they they live in Breeze with his team, and we

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Speaker 4: appreciate that, and we know that we have to provide

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Speaker 4: a product on the field that they're going to be

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Speaker 4: continued to be proud of. I mean that's first and foremost.

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Speaker 4: We do think that, you know, we have a great

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Speaker 4: home field advantage currently at Hunting the Bank Field, and

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Speaker 4: we hope with the new building you'll just amplify that.

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Speaker 4: I mean, from the level of the pitch, from the roof,

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Speaker 4: the angles that we have, I mean, we're doing everything

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Speaker 4: we can to make this a intimidating environment for people,

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Speaker 4: and that's as rightfully should be. And our fans are

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Speaker 4: going to bring it no matter as long as we're

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Speaker 4: playing well. No matter what.

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Speaker 2: It's so fun.

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Speaker 1: The things that you get to think about though in

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Speaker 1: designing this, how if we have this pitch and we

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Speaker 1: have this angle up here, it's going to keep the

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Speaker 1: sound right there on them. And building that fan wall,

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Speaker 1: you know, hopefully by the visitors tunnel. I know that

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Speaker 1: was something that had been bandied about. So I think

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Speaker 1: it's it's very exciting. And so you guys talk about fans,

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Speaker 1: and in this organization, it's about fans, it's about community

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Speaker 1: because the fans are the community of the Cleveland Brownson

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Speaker 1: in this area, and so fans are gonna have a

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Speaker 1: great time of game day and staying in the entertainment

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Speaker 1: district and all of that. But this is also gonna

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Speaker 1: have a big effect on the community at large. What

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Speaker 1: kind of community impact you think that this Brook Park

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Speaker 1: Stadium and everything around it that goes into it can

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Speaker 1: have in this region.

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Speaker 3: Yeah, I mean you said it.

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Speaker 2: We are building this for our fans and for this community,

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Speaker 2: and we couldn't be more excited. It's going to be bold,

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Speaker 2: it's going to be innovative, and it's going to be transformative.

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Speaker 2: We are planning to have all sorts of events at

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Speaker 2: this stadium, it's not going to be just about the

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Speaker 2: nine home games a year.

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Speaker 3: We're going to have that's right.

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Speaker 1: Yeah, hopefully hopefully.

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Speaker 3: Hopefully a lot more.

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Speaker 2: But we're going to have We're going to bring the

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Speaker 2: best of the best concerts in the final four big

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Speaker 2: time soccer events. So we're talking about having, you know,

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Speaker 2: fifty plus events and awesome events. So it's going to

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Speaker 2: be great for the community. It's going to be great

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Speaker 2: for downtown. When people come in, they're going to still

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Speaker 2: want to stay downtown. People come to downtown. So I

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Speaker 2: think as far as the events and being able to

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Speaker 2: have a year round facility that will bring great things

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Speaker 2: for this region.

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Speaker 4: Yeah, I think to that point of the community aspect.

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Speaker 4: I mean, you know what you mentioned the big events,

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Speaker 4: but we're also going to have You could have like

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Speaker 4: a farmer's market, you could have like a big outdoor

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Speaker 4: you know, yoga gathering or whatever it may be. You

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Speaker 4: could do all these different other We could have youth

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Speaker 4: sporting events and the plaza that we're going to have.

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Speaker 4: We could put pop up basketball courts, we could do pickleball.

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Speaker 4: There's so much things that we can do that we

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Speaker 4: don't have the ability to do unfortunately. At our location

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Speaker 4: that this provides us with tons of opportunities to amplify

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Speaker 4: Brook Park. To Whitney's point, seventy percent of our people

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Speaker 4: come outside of Cuyahoga County, So how do we give

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Speaker 4: them a place for them to have a different destination

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Speaker 4: as well as Look, we want downtown to thrive and

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Speaker 4: be successful. And that's good for us, and that's good

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Speaker 4: for the teams. It's good for everybody if we have

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Speaker 4: great downtowns.

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Speaker 1: World class because you want them to have the best

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Speaker 1: experience on people to go in. One thing that we

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Speaker 1: haven't really touched on, but as a benefit of an

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Speaker 1: enclosed stadium, it's once you're in there, you're comfortable. You're

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Speaker 1: not worried about that. In December, all it's twenty degrees.

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Speaker 1: We had the game against the Saints a couple of

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Speaker 1: years ago that was a tough watch for anybody sitting there.

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Speaker 4: Last year, we had the snow Globe Game, as we

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Speaker 4: like you to call it. Okay, that was amazing and

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Speaker 4: it was against the Steelers and we found a way

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Speaker 4: to win and it was fantastic. But that really doesn't

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Speaker 4: happen that often. I mean, Buffalo occasionally has a handful

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Speaker 4: of games here. Things are there, But to be honest

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Speaker 4: with you, like, I think the elements are a big

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Speaker 4: part of football, but it's also like if you really

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Speaker 4: want to see who's going to be the better team.

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Speaker 4: And so if you're playing in a neutral environment where

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Speaker 4: you're enclosed, you are going to see who the better

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Speaker 4: team is. You know somebody, Oh they slept through, fumbled.

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Speaker 4: Now there's no excuses. So I mean, look, plus, if

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Speaker 4: it's cold and it's tough here, who's going to come?

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Speaker 4: If it rains, it's a challenge whether you're good or bad.

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Speaker 4: It's a lot, you know, and I want people to

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Speaker 4: enjoy a cold beer and I have to wear mittens,

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Speaker 4: you know, or having chicken wings and they're comfortable.

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Speaker 2: So I will say though, one of the great benefits

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Speaker 2: is the roof is going to be this translucent roof.

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Speaker 2: It's kind of a newer material and it's going to

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Speaker 2: feel like you're outdoors. And then our concourses are these

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Speaker 2: contrary to what we have today. There are these wide open, massive,

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Speaker 2: super tall ceilings. And so when you're moving throughout the building,

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Speaker 2: both on the concourses and then sitting in your seats

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Speaker 2: and looking through this kind of see through roof.

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Speaker 3: I really think you're going to have the best of

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Speaker 3: both worlds.

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Speaker 2: You're going to be able to feel like you're outside,

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Speaker 2: but you're not in the elements of the weather, and

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Speaker 2: with the seats the way they are, you're going to

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Speaker 2: be closer. So I think the all around environment is

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Speaker 2: going to be incredible.

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Speaker 1: You guys talked a little bit earlier about how this

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Speaker 1: is going to be. It's the newest, going to be

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Speaker 1: the best in the NFL. Quite frankly, it's probably gonna

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Speaker 1: be the greatest stadium on planet Earth for a period

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Speaker 1: of time, you know, as it always goes. But you

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Speaker 1: mentioned being able to take things from other places. But

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Speaker 1: there's also new stuff, new technologies that can be utilized

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Speaker 1: in stadiums, and that's going to be at the forefront

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Speaker 1: of Huntington Bankfield.

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Speaker 4: Yeah. I mean, look, I mean obviously talked a little

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Speaker 4: bit about the video boards. I mean those are going

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Speaker 4: to continue to evolve. I mean we still have, you know,

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Speaker 4: for four and a half five years before we move

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Speaker 4: into this new building, right, so things will change. But

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Speaker 4: video boards are going to be key, like the sound

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Speaker 4: system is going to be is going to be key.

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Speaker 4: And look, I think like wayfinding and things for our fans. Right, So,

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Speaker 4: like you know, AI is a big part of our

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Speaker 4: lives right now, and in five years it's going to

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Speaker 4: be way much bigger part of everybody's lives, right So,

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Speaker 4: I mean, look, we all use Ciri on our phones occasionally,

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Speaker 4: but now, could you have an opportunity to go, hey, brownie,

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Speaker 4: where is the closest place to get the best brought

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Speaker 4: worst in the building, or to get chicken wings? Or

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Speaker 4: how do you find the different things? Where's the closest restroom.

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Speaker 4: There are things that we want to kind of continue

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Speaker 4: to evolve to make sure the fans and everybody that's

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Speaker 4: there has the best experience because the technology in our

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Speaker 4: world is going to continue to change. And when you

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Speaker 4: come to our building, we want you to feel like

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Speaker 4: you're at your home and you can do the same

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Speaker 4: things you do at home, and now you have the

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Speaker 4: lady to do at Hunting bank Field.

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Speaker 1: I can't wait. It's gonna be awesome. It's gona be

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Speaker 1: great for our fans. Thank you guys so much for

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Speaker 1: the time today.

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Speaker 4: Well thanks, We just also want to say thank you

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Speaker 4: to our fans and all the people that have worked

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Speaker 4: so hard on this project. We've got a long way

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Speaker 4: to go, but we are greatly excited. We cannot wait

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Speaker 4: to get in the new building, and it's a new

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Speaker 4: era for Cleveland Browns football