WEBVTT - Coming Soon: Business History with Robert Smith and Jacob Goldstein 

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<v Speaker 1>Pushkin too quick.

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<v Speaker 2>No, it's perfect push kit stuff.

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<v Speaker 3>You got it. Robert Smith, do you know the story

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<v Speaker 3>of Crassus the Roman? No, I don't know the story

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<v Speaker 3>of Crassus throw over. Crassus was one of the richest

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<v Speaker 3>men in Rome, and part of the way he.

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<v Speaker 4>Got so rich was by starting a private fire brigade. Okay,

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<v Speaker 4>the brilliant business model. What they would do is when

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<v Speaker 4>your house was on fire, they would come to your

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<v Speaker 4>house and they would say, we'll buy your house off

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<v Speaker 4>you right now at a discount. And then if you

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<v Speaker 4>said no, they'd say, Okay, we'll let it keep burning.

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<v Speaker 4>Oh the discount just got bigger. Do you want to

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<v Speaker 4>sell it now? Yes?

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<v Speaker 3>Yes, it's genius.

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<v Speaker 4>It's a genius story about history, of course, but also

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<v Speaker 4>about business.

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<v Speaker 3>You should tell the people who we are in what

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<v Speaker 3>our init show is. I'm Robert Smith and this is

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<v Speaker 3>Jacob Goldstein.

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<v Speaker 1>We used to host a show called Planet Money together,

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<v Speaker 1>and then you went off to write a.

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<v Speaker 3>Book Money, The True Story of You Made a Thing,

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<v Speaker 3>and Robert.

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<v Speaker 4>You went up to get an mba Master of Business Administration.

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<v Speaker 4>And now we're back making this new podcast about the

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<v Speaker 4>best ideas and people and businesses in history.

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<v Speaker 1>And some of the worst people, horrible ideas, and destructive

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<v Speaker 1>companies in the history of business.

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<v Speaker 4>First episode, how Southwest Airlines use cheap seats and free

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<v Speaker 4>whiskey to fight.

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<v Speaker 3>Its way into the airline business. The most Texas story ever.

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<v Speaker 3>There's a lot of mavericks in that story. We're gonna

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<v Speaker 3>have mavericks on the show. Werena have plenty of robber barons, so.

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<v Speaker 1>Many robber barons, and you know what, they're not all bad.

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<v Speaker 2>And we'll talk about some of the classic great moments

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<v Speaker 2>of famous business geniuses along with some of the darker

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<v Speaker 2>moments that often get overlooked, like Thomas Edison.

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<v Speaker 4>And the electric chair. Itsld to come up with a name.

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<v Speaker 3>Decided to call it Business History. You know why? What

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<v Speaker 3>does this show about the history of business?

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<v Speaker 4>Available all the places that anyone has ever got their podcast?

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<v Speaker 3>You probably have it now it's your folks.

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<v Speaker 4>You can also listen ad free with a Pushkin Plus subscription.

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<v Speaker 3>Sign up on the Business History Show

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<v Speaker 4>Page on Apple Podcasts or at pushkin dot fm, slash

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<v Speaker 4>plus