Speaker 1: Pushkin too quick.
Speaker 2: No, it's perfect push kit stuff.
Speaker 3: You got it. Robert Smith, do you know the story
Speaker 3: of Crassus the Roman? No, I don't know the story
Speaker 3: of Crassus throw over. Crassus was one of the richest
Speaker 3: men in Rome, and part of the way he.
Speaker 4: Got so rich was by starting a private fire brigade. Okay,
Speaker 4: the brilliant business model. What they would do is when
Speaker 4: your house was on fire, they would come to your
Speaker 4: house and they would say, we'll buy your house off
Speaker 4: you right now at a discount. And then if you
Speaker 4: said no, they'd say, Okay, we'll let it keep burning.
Speaker 4: Oh the discount just got bigger. Do you want to
Speaker 4: sell it now? Yes?
Speaker 3: Yes, it's genius.
Speaker 4: It's a genius story about history, of course, but also
Speaker 4: about business.
Speaker 3: You should tell the people who we are in what
Speaker 3: our init show is. I'm Robert Smith and this is
Speaker 3: Jacob Goldstein.
Speaker 1: We used to host a show called Planet Money together,
Speaker 1: and then you went off to write a.
Speaker 3: Book Money, The True Story of You Made a Thing,
Speaker 3: and Robert.
Speaker 4: You went up to get an mba Master of Business Administration.
Speaker 4: And now we're back making this new podcast about the
Speaker 4: best ideas and people and businesses in history.
Speaker 1: And some of the worst people, horrible ideas, and destructive
Speaker 1: companies in the history of business.
Speaker 4: First episode, how Southwest Airlines use cheap seats and free
Speaker 4: whiskey to fight.
Speaker 3: Its way into the airline business. The most Texas story ever.
Speaker 3: There's a lot of mavericks in that story. We're gonna
Speaker 3: have mavericks on the show. Werena have plenty of robber barons, so.
Speaker 1: Many robber barons, and you know what, they're not all bad.
Speaker 2: And we'll talk about some of the classic great moments
Speaker 2: of famous business geniuses along with some of the darker
Speaker 2: moments that often get overlooked, like Thomas Edison.
Speaker 4: And the electric chair. Itsld to come up with a name.
Speaker 3: Decided to call it Business History. You know why? What
Speaker 3: does this show about the history of business?
Speaker 4: Available all the places that anyone has ever got their podcast?
Speaker 3: You probably have it now it's your folks.
Speaker 4: You can also listen ad free with a Pushkin Plus subscription.
Speaker 3: Sign up on the Business History Show
Speaker 4: Page on Apple Podcasts or at pushkin dot fm, slash
Speaker 4: plus