1 00:00:17,560 --> 00:00:19,040 Speaker 1: Pushkin too quick. 2 00:00:19,240 --> 00:00:21,000 Speaker 2: No, it's perfect push kit stuff. 3 00:00:21,400 --> 00:00:35,040 Speaker 3: You got it. Robert Smith, do you know the story 4 00:00:35,120 --> 00:00:39,240 Speaker 3: of Crassus the Roman? No, I don't know the story 5 00:00:39,239 --> 00:00:42,800 Speaker 3: of Crassus throw over. Crassus was one of the richest 6 00:00:42,840 --> 00:00:45,919 Speaker 3: men in Rome, and part of the way he. 7 00:00:45,880 --> 00:00:50,080 Speaker 4: Got so rich was by starting a private fire brigade. Okay, 8 00:00:50,360 --> 00:00:54,800 Speaker 4: the brilliant business model. What they would do is when 9 00:00:54,840 --> 00:00:56,800 Speaker 4: your house was on fire, they would come to your 10 00:00:56,800 --> 00:01:00,320 Speaker 4: house and they would say, we'll buy your house off 11 00:01:00,360 --> 00:01:04,240 Speaker 4: you right now at a discount. And then if you 12 00:01:04,319 --> 00:01:07,200 Speaker 4: said no, they'd say, Okay, we'll let it keep burning. 13 00:01:07,440 --> 00:01:09,800 Speaker 4: Oh the discount just got bigger. Do you want to 14 00:01:09,840 --> 00:01:11,240 Speaker 4: sell it now? Yes? 15 00:01:12,160 --> 00:01:13,200 Speaker 3: Yes, it's genius. 16 00:01:13,440 --> 00:01:17,039 Speaker 4: It's a genius story about history, of course, but also 17 00:01:17,040 --> 00:01:17,759 Speaker 4: about business. 18 00:01:19,200 --> 00:01:20,520 Speaker 3: You should tell the people who we are in what 19 00:01:20,560 --> 00:01:22,800 Speaker 3: our init show is. I'm Robert Smith and this is 20 00:01:22,880 --> 00:01:23,679 Speaker 3: Jacob Goldstein. 21 00:01:23,800 --> 00:01:26,240 Speaker 1: We used to host a show called Planet Money together, 22 00:01:26,280 --> 00:01:27,760 Speaker 1: and then you went off to write a. 23 00:01:27,760 --> 00:01:29,480 Speaker 3: Book Money, The True Story of You Made a Thing, 24 00:01:29,600 --> 00:01:30,400 Speaker 3: and Robert. 25 00:01:30,080 --> 00:01:33,559 Speaker 4: You went up to get an mba Master of Business Administration. 26 00:01:33,800 --> 00:01:37,000 Speaker 4: And now we're back making this new podcast about the 27 00:01:37,040 --> 00:01:40,720 Speaker 4: best ideas and people and businesses in history. 28 00:01:40,520 --> 00:01:45,680 Speaker 1: And some of the worst people, horrible ideas, and destructive 29 00:01:45,720 --> 00:01:47,160 Speaker 1: companies in the history of business. 30 00:01:47,400 --> 00:01:50,920 Speaker 4: First episode, how Southwest Airlines use cheap seats and free 31 00:01:50,920 --> 00:01:51,960 Speaker 4: whiskey to fight. 32 00:01:51,800 --> 00:01:54,920 Speaker 3: Its way into the airline business. The most Texas story ever. 33 00:01:55,080 --> 00:01:56,960 Speaker 3: There's a lot of mavericks in that story. We're gonna 34 00:01:56,960 --> 00:01:59,800 Speaker 3: have mavericks on the show. Werena have plenty of robber barons, so. 35 00:01:59,920 --> 00:02:02,640 Speaker 1: Many robber barons, and you know what, they're not all bad. 36 00:02:02,760 --> 00:02:05,160 Speaker 2: And we'll talk about some of the classic great moments 37 00:02:05,160 --> 00:02:07,760 Speaker 2: of famous business geniuses along with some of the darker 38 00:02:07,800 --> 00:02:10,839 Speaker 2: moments that often get overlooked, like Thomas Edison. 39 00:02:10,519 --> 00:02:13,079 Speaker 4: And the electric chair. Itsld to come up with a name. 40 00:02:13,600 --> 00:02:16,639 Speaker 3: Decided to call it Business History. You know why? What 41 00:02:16,880 --> 00:02:18,760 Speaker 3: does this show about the history of business? 42 00:02:18,760 --> 00:02:24,480 Speaker 4: Available all the places that anyone has ever got their podcast? 43 00:02:24,600 --> 00:02:26,919 Speaker 3: You probably have it now it's your folks. 44 00:02:27,280 --> 00:02:30,480 Speaker 4: You can also listen ad free with a Pushkin Plus subscription. 45 00:02:30,880 --> 00:02:32,519 Speaker 3: Sign up on the Business History Show 46 00:02:32,600 --> 00:02:36,520 Speaker 4: Page on Apple Podcasts or at pushkin dot fm, slash 47 00:02:36,639 --> 00:02:37,040 Speaker 4: plus