1 00:00:01,120 --> 00:00:06,440 Speaker 1: Conversations on life, style, beauty, and relationships. It's The Velvet's 2 00:00:06,480 --> 00:00:08,240 Speaker 1: Edge Podcast with Kelly Henderson. 3 00:00:08,400 --> 00:00:12,640 Speaker 2: Jessica'swagus Here. She's the founder and CEO of Simply Be Agency, 4 00:00:13,160 --> 00:00:17,000 Speaker 2: which is an international award winning personal branding firm with 5 00:00:17,079 --> 00:00:21,079 Speaker 2: offices in Chicago and Nashville. Now, you're also the number 6 00:00:21,079 --> 00:00:24,160 Speaker 2: one best selling author of the book Be, a Nobs 7 00:00:24,320 --> 00:00:27,960 Speaker 2: Guide to increasing your self worth and net worth by 8 00:00:28,080 --> 00:00:29,440 Speaker 2: Simply being Yourself. 9 00:00:29,560 --> 00:00:32,720 Speaker 3: Hi, Jessica, Hi, it's so good to be here with you. Kelly. 10 00:00:32,920 --> 00:00:35,360 Speaker 2: Thank you for being here with us. So I want 11 00:00:35,360 --> 00:00:39,080 Speaker 2: to know what inspired you to start the Simply Be 12 00:00:39,280 --> 00:00:42,239 Speaker 2: Agency and to write this book, Like what in your 13 00:00:42,360 --> 00:00:44,400 Speaker 2: journey made you be? Like, we really need to learn 14 00:00:44,400 --> 00:00:45,680 Speaker 2: how to be ourselves. 15 00:00:47,000 --> 00:00:51,239 Speaker 4: I love that question because I wasn't being myself for 16 00:00:51,280 --> 00:00:56,120 Speaker 4: so long and it really caught up to me and 17 00:00:58,000 --> 00:01:00,360 Speaker 4: my whole life fell Apart from not being my self, 18 00:01:01,880 --> 00:01:06,320 Speaker 4: I had a rock bottom at thirty three, from living 19 00:01:06,360 --> 00:01:11,160 Speaker 4: a lie for like six seven years, just walking through 20 00:01:11,160 --> 00:01:16,840 Speaker 4: the world super unhealed, not really understanding how to take 21 00:01:16,920 --> 00:01:22,520 Speaker 4: radical responsibility for myself, not understanding how to discern toxic people, 22 00:01:22,720 --> 00:01:27,840 Speaker 4: how to make empowered decisions around money, how to really 23 00:01:28,240 --> 00:01:30,880 Speaker 4: know my own worth and value at the end of 24 00:01:30,880 --> 00:01:34,160 Speaker 4: the day, you know, I had been running a pretty 25 00:01:34,160 --> 00:01:37,319 Speaker 4: well known magazine in Chicago for seven years, and it's 26 00:01:37,360 --> 00:01:39,720 Speaker 4: important to know part of my story. I always talk 27 00:01:39,760 --> 00:01:43,080 Speaker 4: about this, but I was really uncool in high school. 28 00:01:43,120 --> 00:01:46,039 Speaker 3: In middle school, like I was never the popular girl. 29 00:01:46,080 --> 00:01:48,440 Speaker 4: I'd never had a click, I was bullied, I was 30 00:01:48,720 --> 00:01:51,280 Speaker 4: the victim of a lot of mean girl crime, and 31 00:01:51,320 --> 00:01:53,560 Speaker 4: I just like never felt like I belonged. And so 32 00:01:54,640 --> 00:01:57,120 Speaker 4: flash forward to my late twenties and early thirties, when 33 00:01:57,120 --> 00:01:59,520 Speaker 4: I was all of a sudden cool, Like I was 34 00:01:59,600 --> 00:02:02,520 Speaker 4: running the magazine in Chicago that was like a lifestyle magazine, 35 00:02:02,520 --> 00:02:05,520 Speaker 4: and everyone you know, knew who I was. Like, all 36 00:02:05,560 --> 00:02:07,480 Speaker 4: of a sudden, I just all of this sort of 37 00:02:07,560 --> 00:02:11,320 Speaker 4: unconscious ego and like validation. Need for validation was like 38 00:02:11,360 --> 00:02:14,720 Speaker 4: playing itself out in all of these unhealthy ways. And 39 00:02:14,760 --> 00:02:17,760 Speaker 4: that was my first business, my first go at entrepreneurship. 40 00:02:17,840 --> 00:02:20,679 Speaker 4: I learned a lot, built a brand, had an audience. 41 00:02:20,800 --> 00:02:23,560 Speaker 4: Like was a really exciting chapter in my life for 42 00:02:23,600 --> 00:02:26,280 Speaker 4: a lot of reasons. I cut my teeth on marketing 43 00:02:26,320 --> 00:02:28,520 Speaker 4: and social media and PR and like learned my like 44 00:02:28,560 --> 00:02:31,639 Speaker 4: hard skills but I also learned a lot of hard knocks, 45 00:02:31,919 --> 00:02:37,120 Speaker 4: and you know it, it really took me breaking down 46 00:02:37,680 --> 00:02:40,280 Speaker 4: to you know, break through as they say. And I 47 00:02:40,360 --> 00:02:45,079 Speaker 4: just don't think that being inauthentic is sustainable at the 48 00:02:45,200 --> 00:02:49,919 Speaker 4: end of the day. And so that apex of a moment, 49 00:02:50,080 --> 00:02:51,920 Speaker 4: like you know, I have a little tattoo on my 50 00:02:51,960 --> 00:02:53,160 Speaker 4: wrist that says, simply be. 51 00:02:54,600 --> 00:02:56,040 Speaker 3: I was in the eye of the storm. 52 00:02:56,280 --> 00:02:58,040 Speaker 4: I looked down at this tattoo that I had had 53 00:02:58,080 --> 00:03:01,880 Speaker 4: for years, and I just heard a higher spirit, my 54 00:03:01,960 --> 00:03:05,120 Speaker 4: higher self, speak to me, speak through me, telling me 55 00:03:05,200 --> 00:03:09,679 Speaker 4: I needed to change my life and walk away from 56 00:03:09,760 --> 00:03:12,960 Speaker 4: like this life and this identity that I had created 57 00:03:13,000 --> 00:03:17,360 Speaker 4: around myself, which wasn't my true self. And so the 58 00:03:17,440 --> 00:03:20,640 Speaker 4: simply Be mantra was intended to be my own personal 59 00:03:20,680 --> 00:03:24,960 Speaker 4: reminder every day because my higher self told me to 60 00:03:25,000 --> 00:03:27,120 Speaker 4: go off and start something new eventually and name it 61 00:03:27,160 --> 00:03:30,720 Speaker 4: simply be. And that would be my reminder every day 62 00:03:30,720 --> 00:03:33,640 Speaker 4: to stand in my truth and be you know, unapologetic 63 00:03:33,680 --> 00:03:36,560 Speaker 4: for who I am and where I am. And you know, 64 00:03:36,680 --> 00:03:38,720 Speaker 4: I didn't have a full business model at the time. 65 00:03:39,080 --> 00:03:41,240 Speaker 4: I knew I could take my brain and all the 66 00:03:41,280 --> 00:03:43,680 Speaker 4: things I had learned from my magazine days and apply 67 00:03:43,720 --> 00:03:47,120 Speaker 4: it to anyone that needed marketing and branding support you know, 68 00:03:47,240 --> 00:03:52,839 Speaker 4: aka consulting. But I had this mission with the brand name. 69 00:03:52,960 --> 00:03:54,480 Speaker 4: I was like, this is going to be more than 70 00:03:54,560 --> 00:03:57,000 Speaker 4: just a marketing and branding consultancy. This is really going 71 00:03:57,080 --> 00:04:00,360 Speaker 4: to be about empowerment. This is going to be about humanity, 72 00:04:00,480 --> 00:04:03,040 Speaker 4: and this is going to be about helping people more 73 00:04:03,080 --> 00:04:07,800 Speaker 4: than companies. Really show up online as much as offline 74 00:04:08,360 --> 00:04:11,440 Speaker 4: to build a platform rooted in service. Because that was 75 00:04:11,480 --> 00:04:13,720 Speaker 4: also the big like aha that I had was like 76 00:04:14,360 --> 00:04:17,000 Speaker 4: everything I was doing for so long was so self serving, 77 00:04:18,640 --> 00:04:20,360 Speaker 4: and I was like, who cares if you get invited 78 00:04:20,360 --> 00:04:20,880 Speaker 4: all the parties? 79 00:04:20,920 --> 00:04:22,919 Speaker 3: Who cares? If you have this big following? Who cares? 80 00:04:24,200 --> 00:04:25,760 Speaker 4: Who cares about any of it if you're not like 81 00:04:26,000 --> 00:04:32,360 Speaker 4: helping other people with your gifts. And that really set 82 00:04:32,400 --> 00:04:35,920 Speaker 4: me on this path to create a whole business that 83 00:04:36,000 --> 00:04:40,120 Speaker 4: was dedicated ultimately to that, which then inspired the book, 84 00:04:41,480 --> 00:04:43,920 Speaker 4: and then the book helped you know, grow the business 85 00:04:43,960 --> 00:04:46,600 Speaker 4: and were able to serve I think more and more 86 00:04:46,640 --> 00:04:49,320 Speaker 4: people every day. But at the end of the day, 87 00:04:49,360 --> 00:04:52,880 Speaker 4: it's this idea of simply being was my own lesson 88 00:04:52,920 --> 00:04:56,720 Speaker 4: to learn before I could credibly teach it and talk 89 00:04:56,720 --> 00:04:57,800 Speaker 4: about it to other people. 90 00:04:58,000 --> 00:05:00,839 Speaker 2: I love that you were just talking about well having 91 00:05:00,880 --> 00:05:04,160 Speaker 2: this breakdown, But it sounds like when that was happening, 92 00:05:04,800 --> 00:05:08,600 Speaker 2: that your life on paper was looking really good and 93 00:05:08,640 --> 00:05:10,960 Speaker 2: successful in all of these things. And I think that 94 00:05:10,960 --> 00:05:13,480 Speaker 2: that's something we kind of miss sometimes because I relate 95 00:05:13,520 --> 00:05:15,880 Speaker 2: so much to that story. Like the time that I 96 00:05:15,920 --> 00:05:18,080 Speaker 2: actually think I was at my worst was when my 97 00:05:18,200 --> 00:05:22,159 Speaker 2: business looked like it was at its best place. But 98 00:05:22,200 --> 00:05:25,640 Speaker 2: I love that you're saying, while you were in that 99 00:05:25,800 --> 00:05:29,919 Speaker 2: and it looked all pretty and perfect, you had lost yourself. 100 00:05:30,000 --> 00:05:32,240 Speaker 2: So what does that look like? How did you even 101 00:05:32,279 --> 00:05:35,560 Speaker 2: come to the realization that you weren't being authentic to 102 00:05:35,600 --> 00:05:36,320 Speaker 2: your true self? 103 00:05:36,920 --> 00:05:40,000 Speaker 4: A great question. I mean it manifested in so many ways. 104 00:05:40,440 --> 00:05:44,919 Speaker 4: First and manifested in my body. I got super sick, 105 00:05:45,080 --> 00:05:49,640 Speaker 4: I mean chronically autoimmune, triggered sick for years. Like I 106 00:05:49,800 --> 00:05:53,200 Speaker 4: was partying, I was drinking, I was going out, I 107 00:05:53,240 --> 00:05:58,080 Speaker 4: was inflamed. I was constantly feeling you know, sinus infections, 108 00:05:58,120 --> 00:06:02,359 Speaker 4: brain fo fatigue. I couldn't my body was screaming at me. 109 00:06:02,480 --> 00:06:08,840 Speaker 4: That was one I had, you know, no money. I 110 00:06:08,880 --> 00:06:11,440 Speaker 4: was like, I was so relate to what you just said. 111 00:06:11,480 --> 00:06:13,520 Speaker 4: Like the whole outside picture was that I was running 112 00:06:13,560 --> 00:06:16,960 Speaker 4: the super sparkly cool magazine and we had no money, 113 00:06:17,000 --> 00:06:19,120 Speaker 4: and I had to like ask my parents at thirty 114 00:06:19,120 --> 00:06:22,000 Speaker 4: three to like help me pay my bills, and my 115 00:06:22,080 --> 00:06:24,560 Speaker 4: boyfriend at the time like pay my rent. Like I was. 116 00:06:24,880 --> 00:06:27,120 Speaker 3: I was bottom of the barrel, broke. 117 00:06:28,640 --> 00:06:32,080 Speaker 4: I had really bad relationships, I had no boundaries. I 118 00:06:32,160 --> 00:06:35,360 Speaker 4: was and then all this led to just anxiety and 119 00:06:35,400 --> 00:06:41,479 Speaker 4: depression and panic attacks. And I really have to credit 120 00:06:41,839 --> 00:06:44,200 Speaker 4: a coach that I decided to hire in the middle 121 00:06:44,200 --> 00:06:46,160 Speaker 4: of that. I rubbed two pennies together. I don't even 122 00:06:46,160 --> 00:06:48,919 Speaker 4: know how I afforded her, but she was very generous 123 00:06:48,960 --> 00:06:50,480 Speaker 4: with me. I think she gave me a big deal 124 00:06:51,520 --> 00:06:55,680 Speaker 4: because she wanted to help me. And she really helped 125 00:06:55,720 --> 00:06:59,360 Speaker 4: me give myself the permission to just say to myself, 126 00:07:00,120 --> 00:07:02,599 Speaker 4: after I had gotten the memo in my body and 127 00:07:02,600 --> 00:07:05,320 Speaker 4: my relationships and my mental health like this, I couldn't 128 00:07:05,320 --> 00:07:09,279 Speaker 4: do this anymore. For me to say out loud, I'm 129 00:07:09,320 --> 00:07:12,360 Speaker 4: not going to do this anymore. I'm allowed to walk away. 130 00:07:12,400 --> 00:07:14,600 Speaker 4: I'm allowed to change my life. That's actually an option. 131 00:07:14,760 --> 00:07:17,000 Speaker 4: I don't have to be tied to this identity forever. 132 00:07:17,920 --> 00:07:20,480 Speaker 4: And I think, you know, as an entrepreneur, we're so 133 00:07:20,600 --> 00:07:24,160 Speaker 4: tied to our businesses, like our businesses our lives. So 134 00:07:24,400 --> 00:07:27,680 Speaker 4: me having to conceptualize walking away from something I built 135 00:07:28,160 --> 00:07:30,960 Speaker 4: felt like cutting off my own right arm. You know. 136 00:07:31,000 --> 00:07:33,160 Speaker 4: It was like how do I even do that? And 137 00:07:33,200 --> 00:07:35,680 Speaker 4: so I needed support. I needed a coach to walk 138 00:07:35,720 --> 00:07:39,560 Speaker 4: me through that and hold my hands. But you know, 139 00:07:39,640 --> 00:07:42,400 Speaker 4: it was listening to my higher self. It was having 140 00:07:42,440 --> 00:07:45,520 Speaker 4: a building a relationship with spirit. I'm a very spiritual person. 141 00:07:46,400 --> 00:07:49,640 Speaker 4: It was having a partner, like a great coach, believing 142 00:07:49,640 --> 00:07:53,800 Speaker 4: in me. And I really think like the unlocked to 143 00:07:53,920 --> 00:07:57,960 Speaker 4: like personal growth, this is just my own personal opinion, 144 00:07:59,040 --> 00:08:02,080 Speaker 4: is learning how to take medical responsibility for your own 145 00:08:02,120 --> 00:08:04,640 Speaker 4: side of it, like you really realize that you are 146 00:08:04,680 --> 00:08:07,760 Speaker 4: a co creator in all of the beauty of your 147 00:08:07,760 --> 00:08:10,920 Speaker 4: life as much as the mess, and no one is 148 00:08:10,960 --> 00:08:11,400 Speaker 4: to blame. 149 00:08:12,840 --> 00:08:15,720 Speaker 3: That was really game changing for me. 150 00:08:16,080 --> 00:08:18,120 Speaker 4: And so when I was able to click in that, 151 00:08:18,320 --> 00:08:20,920 Speaker 4: I started to really do the work and start to 152 00:08:20,960 --> 00:08:24,760 Speaker 4: forgive myself, to forgive others, to like have empathy and 153 00:08:24,800 --> 00:08:28,640 Speaker 4: compassion for myself in ways that I never had known before. 154 00:08:28,760 --> 00:08:32,320 Speaker 4: And I've been on that journey like ever since you 155 00:08:32,360 --> 00:08:35,880 Speaker 4: know that that rock bottom moment really took me into 156 00:08:35,880 --> 00:08:38,560 Speaker 4: one of the greatest metamorphosis of my life today. 157 00:08:39,160 --> 00:08:41,640 Speaker 2: Yeah, we had mentioned earlier before we got on the 158 00:08:41,640 --> 00:08:44,560 Speaker 2: podcast that this month's word is metamorphosis, and you were like, 159 00:08:44,960 --> 00:08:46,400 Speaker 2: I said, can you speak to that in any way? 160 00:08:46,400 --> 00:08:49,000 Speaker 2: And you were like, Uh, that's literally everything in my 161 00:08:49,120 --> 00:08:53,520 Speaker 2: life is that word. So I love that you're telling 162 00:08:53,600 --> 00:08:55,320 Speaker 2: us the story we can see now that you have 163 00:08:55,400 --> 00:08:58,240 Speaker 2: this successful business. And I always like to kind of 164 00:08:58,520 --> 00:09:02,360 Speaker 2: give people insight into the maybe the like middle piece 165 00:09:02,440 --> 00:09:05,800 Speaker 2: of that though, because I think the parts where that 166 00:09:05,840 --> 00:09:08,440 Speaker 2: could maybe keep us stuck or it's like when you 167 00:09:08,440 --> 00:09:10,840 Speaker 2: get stuck in the fear of like getting to that 168 00:09:10,920 --> 00:09:13,240 Speaker 2: next step, and like, now you have this successful business, 169 00:09:13,280 --> 00:09:15,080 Speaker 2: but it's not like you just like woke up and 170 00:09:15,120 --> 00:09:16,760 Speaker 2: snapped your fingers and you were like, Okay, I'm going 171 00:09:16,840 --> 00:09:18,839 Speaker 2: to leave the magazine and then poof, I'm going to 172 00:09:18,880 --> 00:09:21,120 Speaker 2: start this business and write this book and all that stuff. 173 00:09:21,400 --> 00:09:24,160 Speaker 2: So what did it actually look like like when you 174 00:09:24,200 --> 00:09:28,520 Speaker 2: were actually going through the metamorphosis, Like, what did that 175 00:09:28,600 --> 00:09:29,080 Speaker 2: look like? 176 00:09:29,559 --> 00:09:33,480 Speaker 4: Oh my gosh, like a whole bunch of many more 177 00:09:33,520 --> 00:09:36,600 Speaker 4: metamorphoses in like right, man, at two years you know, 178 00:09:36,760 --> 00:09:41,120 Speaker 4: like I got the courage to leave this company. And 179 00:09:41,160 --> 00:09:45,679 Speaker 4: then I started pitching myself to you know, clients started 180 00:09:45,720 --> 00:09:48,760 Speaker 4: coming to me actually okay, and one of those clients like, 181 00:09:48,760 --> 00:09:49,240 Speaker 4: and I was. 182 00:09:49,200 --> 00:09:51,480 Speaker 3: Like, I mean I'm an open book. 183 00:09:51,520 --> 00:09:54,480 Speaker 4: Like I had a baby little salon that like had 184 00:09:54,520 --> 00:09:57,200 Speaker 4: fifteen hundred dollars a month pay me consulting to help 185 00:09:57,320 --> 00:10:00,000 Speaker 4: her with her social and Yelp reviews. I was like, 186 00:10:00,040 --> 00:10:01,800 Speaker 4: I could figure out Yelp, Like I knew nothing about 187 00:10:01,800 --> 00:10:03,839 Speaker 4: you know, I'm just guess to everybody I get to say, 188 00:10:03,840 --> 00:10:06,320 Speaker 4: you make it, Yeah, this girl, and like just being 189 00:10:06,320 --> 00:10:09,800 Speaker 4: a yes girl to like, you know, being opportunistic. And 190 00:10:09,800 --> 00:10:12,680 Speaker 4: then I had a twelve thousand dollars a month retainer 191 00:10:12,720 --> 00:10:14,679 Speaker 4: from a corporate client that like wanted me to fly 192 00:10:14,760 --> 00:10:17,079 Speaker 4: to Dallas once a week and help them with launch. 193 00:10:16,840 --> 00:10:18,400 Speaker 3: This internal product. 194 00:10:19,360 --> 00:10:20,880 Speaker 4: And so I was kind of like running all over 195 00:10:20,920 --> 00:10:25,040 Speaker 4: the place just sort of being whatever opportunity I could get. 196 00:10:24,559 --> 00:10:27,880 Speaker 3: That corporate company ended up offering me a full time job. 197 00:10:28,440 --> 00:10:29,920 Speaker 4: So I went and I took that job for two 198 00:10:30,000 --> 00:10:32,400 Speaker 4: years because I was, you know, just coming out of 199 00:10:33,000 --> 00:10:35,839 Speaker 4: a lot of scarcity and financial debt. Sure, yeah, my 200 00:10:35,920 --> 00:10:38,400 Speaker 4: husband was going through a job change, and we were 201 00:10:38,440 --> 00:10:40,240 Speaker 4: just like take this job. 202 00:10:40,360 --> 00:10:42,680 Speaker 3: We need this job. So I say that that was 203 00:10:42,760 --> 00:10:44,520 Speaker 3: like the Lion, the Witch and the Wardrobe. 204 00:10:44,600 --> 00:10:46,160 Speaker 4: Like I went in for two years and it was 205 00:10:46,200 --> 00:10:48,880 Speaker 4: like really fucked up, and I came out was like 206 00:10:48,960 --> 00:10:50,679 Speaker 4: what was that? But I learned a lot. It was 207 00:10:51,040 --> 00:10:55,880 Speaker 4: a really wacky, patriarchal corporate company. But cut my teeth 208 00:10:55,920 --> 00:10:57,960 Speaker 4: and then I kind of started my business up again 209 00:10:57,960 --> 00:11:01,320 Speaker 4: because I was like, I can't you know, be in 210 00:11:01,360 --> 00:11:01,720 Speaker 4: this world. 211 00:11:01,760 --> 00:11:03,079 Speaker 3: I need to work for myself. 212 00:11:03,080 --> 00:11:05,120 Speaker 4: I'm an entrepreneur at my course, so I started simply 213 00:11:05,160 --> 00:11:07,440 Speaker 4: be officially and that was. 214 00:11:07,360 --> 00:11:09,120 Speaker 3: Like in the early days. 215 00:11:09,240 --> 00:11:13,120 Speaker 4: I just I was again taking whatever business I could, 216 00:11:13,200 --> 00:11:16,600 Speaker 4: Like I hired my first employee at like two thousand 217 00:11:16,600 --> 00:11:19,400 Speaker 4: dollars a month, paid an Chase Quick Quick pay stipend. 218 00:11:19,480 --> 00:11:22,600 Speaker 4: We like worked out a coffee shops, like you know, 219 00:11:23,160 --> 00:11:25,880 Speaker 4: grinded kind of made it up as I went, you know, 220 00:11:26,400 --> 00:11:29,440 Speaker 4: was putting myself out there and walking my own walk 221 00:11:29,440 --> 00:11:32,280 Speaker 4: with my own personal brand and really seeing the return 222 00:11:32,400 --> 00:11:35,880 Speaker 4: of what was coming my way by being really strategic 223 00:11:35,960 --> 00:11:38,240 Speaker 4: and public with my personal platform. 224 00:11:38,679 --> 00:11:39,960 Speaker 3: And it started to catch on. 225 00:11:40,280 --> 00:11:43,199 Speaker 4: And even though you know, we went from coffee shops 226 00:11:43,200 --> 00:11:46,200 Speaker 4: to a little coworking to now like our own private office, 227 00:11:46,240 --> 00:11:50,280 Speaker 4: and it's it's iterated itself. But I think the most 228 00:11:50,320 --> 00:11:52,720 Speaker 4: important thing I would want to share to your audience 229 00:11:52,760 --> 00:11:57,520 Speaker 4: and to use like I've iterated myself, Like I think 230 00:11:57,559 --> 00:12:01,200 Speaker 4: your business is a direct correlation to how your business grows. 231 00:12:02,280 --> 00:12:04,000 Speaker 4: Is only going to grow to the extent of which 232 00:12:04,040 --> 00:12:10,760 Speaker 4: you grow as a person and being a business, Like 233 00:12:10,760 --> 00:12:15,560 Speaker 4: my business tripled in two thousand and seventeen to eighteen. 234 00:12:15,880 --> 00:12:18,160 Speaker 4: I did like three hundred thousand dollars in sales my 235 00:12:18,200 --> 00:12:20,160 Speaker 4: first year, and then we did a million in the 236 00:12:20,240 --> 00:12:25,240 Speaker 4: second and it just like yeah, clicked, something clicked, like 237 00:12:25,280 --> 00:12:27,400 Speaker 4: I hit it, and then it just has been like 238 00:12:27,600 --> 00:12:31,520 Speaker 4: rocket ride ever since. And while I'm deeply grateful for 239 00:12:32,480 --> 00:12:35,680 Speaker 4: just what's magnetized, and that's why I wrote my book 240 00:12:35,880 --> 00:12:38,600 Speaker 4: because I really wanted to share it, like there's there 241 00:12:38,720 --> 00:12:41,120 Speaker 4: is a code I feel like I've cracked and like 242 00:12:41,160 --> 00:12:44,400 Speaker 4: how to truly package authenticity in a way that's authentic 243 00:12:44,960 --> 00:12:46,480 Speaker 4: that everybody should know how to do. 244 00:12:47,640 --> 00:12:51,959 Speaker 3: But it cost me so much of like shedding. 245 00:12:51,600 --> 00:12:54,920 Speaker 4: Old layers and nupping into new versions of myself and 246 00:12:55,000 --> 00:12:58,280 Speaker 4: learning how to become a leader of other people and 247 00:12:58,320 --> 00:13:01,280 Speaker 4: the CEO of a company that now has twenty employees 248 00:13:01,320 --> 00:13:05,920 Speaker 4: and a you know, executive board and ten freelancers full time, 249 00:13:06,000 --> 00:13:08,960 Speaker 4: like thirty people in my agency every given day. And 250 00:13:09,000 --> 00:13:12,800 Speaker 4: how I've I've had to really step into my blind spots, 251 00:13:12,880 --> 00:13:16,400 Speaker 4: like learn how to become fluent in things that I 252 00:13:16,400 --> 00:13:20,040 Speaker 4: would it's never like remotely native in. And it's really 253 00:13:21,000 --> 00:13:23,400 Speaker 4: pushed me outside of my comfort zone to grow and 254 00:13:23,400 --> 00:13:25,920 Speaker 4: step into that next version of myself and then that 255 00:13:25,960 --> 00:13:29,079 Speaker 4: next version of myself. And it's been amazing, but it's 256 00:13:29,080 --> 00:13:33,280 Speaker 4: also been very painful, and I've reached burnout a lot, 257 00:13:33,480 --> 00:13:36,160 Speaker 4: like these last six years. It's cost me so much 258 00:13:37,320 --> 00:13:40,240 Speaker 4: of my own personal energy. And so when you said metamorphosis, 259 00:13:40,240 --> 00:13:42,079 Speaker 4: I'm like, I just had a metamorphosis three months ago 260 00:13:42,160 --> 00:13:44,560 Speaker 4: and went right for that and then a year before that, 261 00:13:44,640 --> 00:13:47,760 Speaker 4: so that that moment when I saw this tattoo is like, yes, 262 00:13:47,880 --> 00:13:52,200 Speaker 4: one of the catalysts. But you know, I just I 263 00:13:52,200 --> 00:13:55,160 Speaker 4: guess my point is when you when you have rapid success, 264 00:13:55,200 --> 00:13:57,400 Speaker 4: it's really easy to your point to see just that 265 00:13:57,559 --> 00:14:00,439 Speaker 4: from the outside. Yeah, what's happening on the insight is 266 00:14:00,480 --> 00:14:02,199 Speaker 4: always much more complex. M h. 267 00:14:07,040 --> 00:14:09,720 Speaker 2: Well, and I think it's so important like the story 268 00:14:09,840 --> 00:14:13,840 Speaker 2: of being an entrepreneur, and also like what you just 269 00:14:13,920 --> 00:14:16,280 Speaker 2: described where it's like you don't show up. 270 00:14:16,160 --> 00:14:18,800 Speaker 3: Every day and know how to do everything because you. 271 00:14:18,760 --> 00:14:22,600 Speaker 2: Own business, Like that is the biggest misconception. And I 272 00:14:22,640 --> 00:14:26,000 Speaker 2: think I remember when I really started to kind of 273 00:14:26,040 --> 00:14:28,600 Speaker 2: like work for myself, really feeling that because I felt 274 00:14:28,640 --> 00:14:29,520 Speaker 2: like such a fraud. 275 00:14:29,640 --> 00:14:31,520 Speaker 3: I'm like, oh my god, I don't know how. 276 00:14:31,360 --> 00:14:31,600 Speaker 4: To do this. 277 00:14:31,680 --> 00:14:35,359 Speaker 2: But it's like if it really is this constant metamorphosis, 278 00:14:35,440 --> 00:14:39,400 Speaker 2: like you said, and of just like learning and staying 279 00:14:39,480 --> 00:14:41,640 Speaker 2: open to the fact that you have stuff to learn 280 00:14:41,680 --> 00:14:44,080 Speaker 2: and like that's okay, or asking for help where you 281 00:14:44,160 --> 00:14:46,880 Speaker 2: need it, and all of these different facets of that. 282 00:14:46,960 --> 00:14:48,800 Speaker 2: Like that's what it looks like to own a business. 283 00:14:48,800 --> 00:14:50,520 Speaker 2: It doesn't look like you walk in and you just 284 00:14:50,560 --> 00:14:53,040 Speaker 2: have it figured out every day. But the more we 285 00:14:53,080 --> 00:14:57,520 Speaker 2: can stay fluid and like ever evolving and changing, probably 286 00:14:57,520 --> 00:14:58,880 Speaker 2: the more successful we could be. 287 00:15:00,120 --> 00:15:03,040 Speaker 4: Yes, girl, I mean it's really all about I think 288 00:15:03,040 --> 00:15:06,360 Speaker 4: it's about humility. It's about knowing that your fear and 289 00:15:06,400 --> 00:15:08,960 Speaker 4: your imposter syndrome is going to meet you at some 290 00:15:09,120 --> 00:15:12,880 Speaker 4: time each and every day. Yeah, everybody is making it 291 00:15:12,960 --> 00:15:13,800 Speaker 4: up as they go along. 292 00:15:13,880 --> 00:15:15,520 Speaker 3: Every yes, everyone. 293 00:15:15,880 --> 00:15:19,000 Speaker 4: Nobody is an expert in anything, no matter what you 294 00:15:19,040 --> 00:15:22,120 Speaker 4: call yourself or what maybe some other platform they call you, like, 295 00:15:22,160 --> 00:15:24,880 Speaker 4: we all have way more to learn and grow into 296 00:15:25,000 --> 00:15:27,160 Speaker 4: every day, and when for really growing it's going to 297 00:15:27,200 --> 00:15:28,640 Speaker 4: be it's gonna be uncomfortable. 298 00:15:28,920 --> 00:15:31,280 Speaker 3: Yeah, you know, that's what you sign up for when 299 00:15:31,320 --> 00:15:36,240 Speaker 3: you're an entrepreneur. And my my. 300 00:15:36,440 --> 00:15:40,760 Speaker 4: Uh, I guess the biggest sort of acceptance is like 301 00:15:40,920 --> 00:15:43,000 Speaker 4: just constantly shedding layers. 302 00:15:45,040 --> 00:15:47,120 Speaker 3: And I didn't, you know, look back at myself a year. 303 00:15:46,960 --> 00:15:50,000 Speaker 4: Ago and I thought I was like fully embodied, and 304 00:15:50,040 --> 00:15:51,920 Speaker 4: then I'm like, look at photos of me, I'm like, no, girl, 305 00:15:51,920 --> 00:15:54,200 Speaker 4: you had so much to shed And now I'm a 306 00:15:54,240 --> 00:15:57,360 Speaker 4: different version of that. And then you know the years before, 307 00:15:57,520 --> 00:16:00,560 Speaker 4: and it just continues. If you're really doing your own work, 308 00:16:02,080 --> 00:16:05,000 Speaker 4: we're not supposed to stay stagnant. And the only way 309 00:16:05,000 --> 00:16:06,840 Speaker 4: you grow, I believe, is if you are a little 310 00:16:06,840 --> 00:16:07,720 Speaker 4: afraid every day. 311 00:16:08,160 --> 00:16:09,480 Speaker 3: Yeah, I love that. 312 00:16:10,200 --> 00:16:13,440 Speaker 2: Well, it does seem like everyone, I mean, with social 313 00:16:13,480 --> 00:16:16,440 Speaker 2: media and you know, just the rise of all of that, 314 00:16:16,520 --> 00:16:19,680 Speaker 2: it seems like everyone somewhat has a personal brand. I'm 315 00:16:19,720 --> 00:16:21,680 Speaker 2: doing air quotes as I say that now, and a 316 00:16:21,680 --> 00:16:23,840 Speaker 2: lot of people have been able to build businesses that 317 00:16:23,880 --> 00:16:26,840 Speaker 2: I'm not sure could have existed without the world that 318 00:16:26,880 --> 00:16:30,120 Speaker 2: we live in now. So what do you like? What 319 00:16:30,200 --> 00:16:32,920 Speaker 2: would you say? I know, authenticity is the word you 320 00:16:33,040 --> 00:16:37,360 Speaker 2: keep using, But how do we tap into our own authenticity, 321 00:16:37,520 --> 00:16:41,760 Speaker 2: especially in a market that feels so oversaturated and just 322 00:16:41,800 --> 00:16:44,040 Speaker 2: like everyone's doing everything all the time. 323 00:16:45,400 --> 00:16:45,680 Speaker 1: Yeah. 324 00:16:45,840 --> 00:16:48,080 Speaker 4: And it's so funny because I like realized the word 325 00:16:48,120 --> 00:16:52,160 Speaker 4: personal brand has a distigma about image and perception and 326 00:16:53,720 --> 00:16:57,960 Speaker 4: like flash and you know style. Yeah, And I honestly 327 00:16:59,400 --> 00:17:02,400 Speaker 4: I mean book about this. I mean it's the more 328 00:17:03,640 --> 00:17:09,040 Speaker 4: you're willing to embrace all of who you are, the dark, 329 00:17:09,080 --> 00:17:11,640 Speaker 4: the light, the shadow, the ship, the shine, like all 330 00:17:11,680 --> 00:17:13,800 Speaker 4: of you need, like needs to be considered. 331 00:17:14,680 --> 00:17:17,239 Speaker 3: The more real you are, the more magnetic you're going 332 00:17:17,320 --> 00:17:19,840 Speaker 3: to become. I think we get a lot of. 333 00:17:21,600 --> 00:17:24,879 Speaker 4: Like comparison itis in our space where we're paying so 334 00:17:24,960 --> 00:17:27,199 Speaker 4: much attention to what everyone else is doing, trying to 335 00:17:27,240 --> 00:17:30,960 Speaker 4: keep up and if we really just do I say 336 00:17:31,000 --> 00:17:33,919 Speaker 4: that I have a very antithetical approach to personal branding. 337 00:17:34,000 --> 00:17:36,800 Speaker 3: It's about in the inside job. 338 00:17:37,760 --> 00:17:40,919 Speaker 4: That's that's the journey you have to take first in 339 00:17:41,040 --> 00:17:44,600 Speaker 4: order to then affect a magnetic personal brand externally, and 340 00:17:44,720 --> 00:17:46,640 Speaker 4: most people just want to get to the external platform. 341 00:17:46,680 --> 00:17:48,479 Speaker 4: They just want to build a beautiful website and have 342 00:17:48,800 --> 00:17:51,479 Speaker 4: sexy Instagram following and the great mailing list and all that, 343 00:17:51,480 --> 00:17:56,120 Speaker 4: that million podcast reviews and like, okay, all that can 344 00:17:56,200 --> 00:18:00,679 Speaker 4: happen if we know who we are. Because when we 345 00:18:00,760 --> 00:18:03,640 Speaker 4: know who we are and we're unapologetic and embodying who 346 00:18:03,680 --> 00:18:07,359 Speaker 4: we are, we become magnetic to our right people. 347 00:18:07,920 --> 00:18:11,120 Speaker 3: That's all you need. You don't need to attract millions 348 00:18:11,160 --> 00:18:12,040 Speaker 3: of millions, like. 349 00:18:12,400 --> 00:18:16,359 Speaker 4: Thousands, You could attract a couple hundred people, frankly, and 350 00:18:16,400 --> 00:18:18,720 Speaker 4: that could be a very sustainable, lucrative business for you 351 00:18:19,160 --> 00:18:21,280 Speaker 4: and most of all impactful, Like that's a couple hundred 352 00:18:21,280 --> 00:18:24,400 Speaker 4: people that you maybe are changing their lives. We get 353 00:18:24,440 --> 00:18:27,680 Speaker 4: so caught up in the wrong things, and I think 354 00:18:27,680 --> 00:18:32,240 Speaker 4: that if we really do that inner journey to know ourselves, 355 00:18:32,240 --> 00:18:34,600 Speaker 4: to own ourselves, to love ourselves, like this is the 356 00:18:35,119 --> 00:18:36,600 Speaker 4: to me, this is the core of my work. 357 00:18:36,600 --> 00:18:37,159 Speaker 3: It simply be. 358 00:18:37,280 --> 00:18:41,119 Speaker 4: It's not about the image, although we get there and 359 00:18:41,160 --> 00:18:45,000 Speaker 4: that's taken into consideration, but we implore our clients to 360 00:18:45,160 --> 00:18:47,560 Speaker 4: really and we help them go on that deep journey 361 00:18:47,560 --> 00:18:52,240 Speaker 4: within to really pull out their their deeper why their essence, 362 00:18:52,400 --> 00:18:55,400 Speaker 4: like what makes them magnetic, and what makes you magnetic 363 00:18:55,480 --> 00:18:59,640 Speaker 4: is what makes you deeply human and real, and many 364 00:18:59,680 --> 00:19:03,320 Speaker 4: people unafraid or excuse me, are afraid to be that 365 00:19:03,440 --> 00:19:06,960 Speaker 4: real and to show up that honestly. And it doesn't 366 00:19:07,000 --> 00:19:09,520 Speaker 4: mean you have to be cathartic and like tell your 367 00:19:09,560 --> 00:19:11,760 Speaker 4: whole life story, and that's not at all what we do. 368 00:19:11,840 --> 00:19:14,959 Speaker 4: And I'm saying it's actually about being very discretional and 369 00:19:14,960 --> 00:19:17,840 Speaker 4: intentional and strategic about what you're sharing, but it still 370 00:19:17,880 --> 00:19:18,639 Speaker 4: has to be real. 371 00:19:20,160 --> 00:19:22,920 Speaker 3: And we really, like I said, I feel like we've 372 00:19:22,920 --> 00:19:23,360 Speaker 3: cracked the. 373 00:19:23,280 --> 00:19:27,560 Speaker 4: Code on blending that branding is an exercise and clarity, 374 00:19:27,640 --> 00:19:30,960 Speaker 4: because that's really what a brand needs to be, with 375 00:19:31,000 --> 00:19:33,520 Speaker 4: that authenticity and that depth that only a human being 376 00:19:33,560 --> 00:19:37,000 Speaker 4: can bring to a brand. And when you get that right, 377 00:19:38,000 --> 00:19:41,080 Speaker 4: you become magnetic. And I've seen it happen hundreds of 378 00:19:41,119 --> 00:19:44,040 Speaker 4: times with my clients and thousands of times with people 379 00:19:44,080 --> 00:19:46,960 Speaker 4: I've worked with in workshops and retreats. 380 00:19:46,119 --> 00:19:50,359 Speaker 3: And that's just for you, Like you just. 381 00:19:50,320 --> 00:19:54,000 Speaker 4: Got to stay in your own lane and show up 382 00:19:54,000 --> 00:19:57,199 Speaker 4: every day and sir, because it's really about now what 383 00:19:57,320 --> 00:20:00,240 Speaker 4: you can get, but about what you can give, and 384 00:20:00,280 --> 00:20:02,719 Speaker 4: when we architect a brand from that place, it's not 385 00:20:02,760 --> 00:20:04,720 Speaker 4: going to matter what anyone else is doing or how 386 00:20:04,720 --> 00:20:08,159 Speaker 4: saturated it feels, because you're going to be magnetizing your people. 387 00:20:09,400 --> 00:20:10,800 Speaker 3: Those are your people and that's all you need. 388 00:20:11,320 --> 00:20:14,199 Speaker 2: I was gonna bring up the word vanity because you know, 389 00:20:14,200 --> 00:20:15,880 Speaker 2: when I was reading your bio, you talk a lot 390 00:20:15,920 --> 00:20:19,680 Speaker 2: about like really disconnecting from personal branding as an act 391 00:20:19,680 --> 00:20:20,360 Speaker 2: of vanity. 392 00:20:20,640 --> 00:20:21,000 Speaker 3: It's not. 393 00:20:21,280 --> 00:20:24,000 Speaker 2: And the word you keep using that really is sticking 394 00:20:24,000 --> 00:20:27,640 Speaker 2: out to me is magnetic. And I do find that, 395 00:20:27,720 --> 00:20:30,000 Speaker 2: Like you know, I work in the country music industry, 396 00:20:30,040 --> 00:20:32,359 Speaker 2: and it's like the artists that you see really just 397 00:20:32,400 --> 00:20:36,120 Speaker 2: like take Off are just the ones that people can 398 00:20:36,160 --> 00:20:40,080 Speaker 2: read as being authentic, and it's just like they're singing 399 00:20:40,119 --> 00:20:43,959 Speaker 2: about their real life, what their real story is, and 400 00:20:44,000 --> 00:20:46,199 Speaker 2: people are drawn to that. They don't really have to 401 00:20:46,280 --> 00:20:49,679 Speaker 2: do anything other than just show up. And I mean, 402 00:20:49,720 --> 00:20:52,120 Speaker 2: obviously there's talent and skills, and we all have those 403 00:20:52,119 --> 00:20:55,800 Speaker 2: things too, but I do really believe what you're saying. 404 00:20:55,880 --> 00:20:58,879 Speaker 2: It's like, we can't compare ourselves and build the model 405 00:20:58,920 --> 00:21:01,600 Speaker 2: based on what works for someone else, because that isn't 406 00:21:01,920 --> 00:21:04,960 Speaker 2: what's going to work for us. Is there is there 407 00:21:05,000 --> 00:21:08,840 Speaker 2: something you tell your clients about, like how do we 408 00:21:08,920 --> 00:21:11,480 Speaker 2: stay out of the comparison gain and really lean into 409 00:21:11,520 --> 00:21:14,520 Speaker 2: what's true for us? 410 00:21:14,720 --> 00:21:17,280 Speaker 4: Yes, I mean I write about this in my book, 411 00:21:17,520 --> 00:21:21,680 Speaker 4: and it's really the reason why I think I'm here, 412 00:21:24,440 --> 00:21:25,080 Speaker 4: you know, it's. 413 00:21:25,000 --> 00:21:27,640 Speaker 3: It's bigger, frankly, personal branding. 414 00:21:28,640 --> 00:21:33,240 Speaker 4: Personal branding is the modality in which I teach this now. 415 00:21:34,240 --> 00:21:38,840 Speaker 4: But and again, I'm a spiritual person, but I really 416 00:21:38,880 --> 00:21:43,119 Speaker 4: believe that we're needed. Like it's not a choice to 417 00:21:43,240 --> 00:21:46,960 Speaker 4: be full of yourself this life and to use your gifts, 418 00:21:47,600 --> 00:21:49,720 Speaker 4: like you don't get to choose. Maybe maybe I will, 419 00:21:49,760 --> 00:21:53,920 Speaker 4: maybe not, Like, no, it's actually your responsibility. You've got 420 00:21:53,920 --> 00:21:56,600 Speaker 4: a light inside you that needs to be shined and 421 00:21:56,640 --> 00:21:59,359 Speaker 4: that is not for your own gain, but for everyone 422 00:21:59,400 --> 00:22:02,560 Speaker 4: else around you that you can touch and serve. And 423 00:22:02,600 --> 00:22:05,720 Speaker 4: so it actually becomes like so much bigger than your ego, 424 00:22:05,800 --> 00:22:07,600 Speaker 4: Like your ego has nothing to do with it. Actually, 425 00:22:07,640 --> 00:22:11,399 Speaker 4: it's about your purpose and your mission and the necessity 426 00:22:11,440 --> 00:22:13,240 Speaker 4: of why you've incarnated here at this time. 427 00:22:13,320 --> 00:22:14,639 Speaker 3: Like you can't play small. 428 00:22:14,400 --> 00:22:17,479 Speaker 4: You're actually doing the world of disservice if you do that. 429 00:22:18,760 --> 00:22:21,200 Speaker 4: And if this doesn't mean we have to have these 430 00:22:21,200 --> 00:22:23,960 Speaker 4: big worldly goals to become the next Oprah Winfrey or 431 00:22:24,160 --> 00:22:27,800 Speaker 4: you know, Tony Robbins. Like I have so many clients 432 00:22:27,800 --> 00:22:30,399 Speaker 4: that are like tech CEOs or real estate you know, 433 00:22:31,200 --> 00:22:35,080 Speaker 4: agents or whatever, and they loved what they do and 434 00:22:35,119 --> 00:22:37,119 Speaker 4: they believe in their work and they know that they 435 00:22:37,119 --> 00:22:39,360 Speaker 4: can help their industries or their clients. 436 00:22:39,480 --> 00:22:43,320 Speaker 3: And really when that switches on, which. 437 00:22:43,160 --> 00:22:46,320 Speaker 4: Is a huge part of the process, that simply be 438 00:22:46,560 --> 00:22:49,800 Speaker 4: really giving people that aha moment of Wow, you are 439 00:22:50,359 --> 00:22:55,600 Speaker 4: so effing important, Like your world, your industry, your community, 440 00:22:55,600 --> 00:23:00,880 Speaker 4: your clients would be less served and not as better 441 00:23:00,920 --> 00:23:03,120 Speaker 4: off if you weren't in their lives and you weren't 442 00:23:03,119 --> 00:23:05,960 Speaker 4: playing big in the game that you're in. And so 443 00:23:06,400 --> 00:23:10,840 Speaker 4: that's the bigger opportunity that I like people to sort 444 00:23:10,840 --> 00:23:12,880 Speaker 4: of zoom out of their imposter syndrome and their fear 445 00:23:12,920 --> 00:23:15,480 Speaker 4: and their ego which is just there to keep them safe. Yeah, 446 00:23:15,480 --> 00:23:19,000 Speaker 4: and you know, and being playing safe, as we know, 447 00:23:19,119 --> 00:23:19,800 Speaker 4: serves no one. 448 00:23:20,080 --> 00:23:22,399 Speaker 3: And when we click into. 449 00:23:22,200 --> 00:23:25,040 Speaker 4: The fact that it's our responsibility to show up fully 450 00:23:25,080 --> 00:23:28,679 Speaker 4: and be who we are, I think the mindset shift, 451 00:23:28,800 --> 00:23:31,200 Speaker 4: that mindset shift the game changes. 452 00:23:33,000 --> 00:23:36,360 Speaker 2: I like that you keep bringing it back to us 453 00:23:36,400 --> 00:23:40,680 Speaker 2: living in our authenticity is really about serving others and 454 00:23:41,280 --> 00:23:44,720 Speaker 2: that can be in any field, right, any field. So 455 00:23:44,760 --> 00:23:46,600 Speaker 2: can you speak a little more to that and tell 456 00:23:46,640 --> 00:23:48,280 Speaker 2: listeners maybe what you mean by that? 457 00:23:49,520 --> 00:23:52,560 Speaker 4: Yeah, I mean people think that in order to have 458 00:23:52,600 --> 00:23:55,199 Speaker 4: a platform that's worthy of being seen and known, you 459 00:23:55,280 --> 00:23:59,120 Speaker 4: have to be someone famous or the leader of a company. 460 00:24:00,080 --> 00:24:04,440 Speaker 4: But I think that knowing your brand equals knowing your value, 461 00:24:04,560 --> 00:24:07,199 Speaker 4: and it is a superpower when you're able to confidently 462 00:24:07,440 --> 00:24:11,359 Speaker 4: articulate that value and amplify it into the market that 463 00:24:11,440 --> 00:24:14,000 Speaker 4: you call your own. I was just having this conversation 464 00:24:14,080 --> 00:24:16,000 Speaker 4: the other day with like why Uber drivers need. 465 00:24:15,920 --> 00:24:17,080 Speaker 3: To have a personal brand? 466 00:24:17,320 --> 00:24:21,280 Speaker 4: Okay, everyone and their mom should be thinking about how 467 00:24:21,280 --> 00:24:23,879 Speaker 4: do I tell my story of my value? You know, 468 00:24:24,119 --> 00:24:26,760 Speaker 4: we all want to grow, We all want opportunity, we 469 00:24:26,800 --> 00:24:29,440 Speaker 4: all want success, we all want joy, we all want fulfillment, 470 00:24:30,560 --> 00:24:34,159 Speaker 4: and we walk through the world embodying our unique power 471 00:24:34,960 --> 00:24:38,480 Speaker 4: like doors open things, magnetize, like everyone deserves that. You 472 00:24:38,520 --> 00:24:41,000 Speaker 4: don't need to be the CEO or a famous country 473 00:24:41,080 --> 00:24:43,840 Speaker 4: music store to do that. You could be a junior 474 00:24:43,880 --> 00:24:47,480 Speaker 4: level employee answering a new, you know, corporate job, and 475 00:24:47,880 --> 00:24:51,600 Speaker 4: that person wants to grow, right that person. You know 476 00:24:51,640 --> 00:24:54,119 Speaker 4: that Uber driver doesn't want to be an Uber driver forever. 477 00:24:54,240 --> 00:24:56,399 Speaker 4: Maybe they do, and they want them They want to 478 00:24:56,440 --> 00:24:59,520 Speaker 4: have the best client review in the app, and they 479 00:24:59,560 --> 00:25:01,960 Speaker 4: want to everyone the best experience when they get in 480 00:25:02,000 --> 00:25:02,400 Speaker 4: their car. 481 00:25:02,560 --> 00:25:04,960 Speaker 3: Like, we should never. 482 00:25:04,880 --> 00:25:08,960 Speaker 4: Diminish how we have the ability to leave an impression, 483 00:25:09,080 --> 00:25:13,600 Speaker 4: make an impact wherever we go. We're all powerful, and 484 00:25:13,680 --> 00:25:15,919 Speaker 4: so that's what I mean when I say that. You know, 485 00:25:16,040 --> 00:25:18,560 Speaker 4: I work with a lot of I work with a 486 00:25:18,560 --> 00:25:21,679 Speaker 4: lot of individuals who are sort of leading their businesses 487 00:25:21,760 --> 00:25:25,199 Speaker 4: and leading their platforms and are the face. And then 488 00:25:25,240 --> 00:25:27,280 Speaker 4: I also teach a lot of corporate workshops and I 489 00:25:27,359 --> 00:25:29,879 Speaker 4: go in and like give a seminar to like a 490 00:25:29,920 --> 00:25:32,520 Speaker 4: group of young people, and that's usually my favorite thing 491 00:25:32,520 --> 00:25:36,120 Speaker 4: I get to do because they don't they don't think 492 00:25:36,119 --> 00:25:38,919 Speaker 4: about themselves as brands, you know, they think of themselves 493 00:25:38,960 --> 00:25:41,880 Speaker 4: there to do a job. But imagine if you knew 494 00:25:41,880 --> 00:25:46,360 Speaker 4: yourself as a brand that had value wherever you went 495 00:25:46,680 --> 00:25:48,720 Speaker 4: your life, your path would change. 496 00:25:52,440 --> 00:25:55,960 Speaker 2: I love this story about just embracing your uniqueness. Like 497 00:25:55,960 --> 00:25:58,520 Speaker 2: I've had that conversation a couple of times on this 498 00:25:58,560 --> 00:26:02,760 Speaker 2: podcast in the last year, and I feel like maybe 499 00:26:02,800 --> 00:26:05,440 Speaker 2: things are starting to shift where people are leaning into 500 00:26:05,480 --> 00:26:08,120 Speaker 2: that a little bit more. But in some ways our 501 00:26:08,119 --> 00:26:12,720 Speaker 2: culture has been really or it's just like developed on 502 00:26:12,880 --> 00:26:17,760 Speaker 2: this idea that like looking like what sex success looks like. 503 00:26:17,760 --> 00:26:19,800 Speaker 2: Like it's like, this is what success looks like, So 504 00:26:19,880 --> 00:26:21,679 Speaker 2: go get that, Like if you want to be a 505 00:26:21,720 --> 00:26:24,159 Speaker 2: boss babe or a boss bitch or whatever, they say like, 506 00:26:24,200 --> 00:26:27,120 Speaker 2: this is what this looks like. And I remember when 507 00:26:27,160 --> 00:26:30,240 Speaker 2: I had kind of my like breakdown, Like I said, 508 00:26:30,280 --> 00:26:32,560 Speaker 2: my business looked like it was doing really well, and 509 00:26:32,600 --> 00:26:34,680 Speaker 2: it was like it was the most money I've ever 510 00:26:34,720 --> 00:26:38,600 Speaker 2: been making. It was there's a lot of success happening. 511 00:26:39,320 --> 00:26:43,200 Speaker 2: But the collapse came for me because I wasn't fully 512 00:26:43,359 --> 00:26:48,400 Speaker 2: like leaned into my skill set, like I had other 513 00:26:48,440 --> 00:26:51,280 Speaker 2: skill sets that were working obviously if I was finding success, 514 00:26:51,359 --> 00:26:54,560 Speaker 2: but it was diminishing of my other skill sets that 515 00:26:54,600 --> 00:26:58,000 Speaker 2: are probably actually the most true to who I actually am. 516 00:26:59,040 --> 00:27:00,600 Speaker 2: And one of those things for me is like being 517 00:27:00,640 --> 00:27:02,840 Speaker 2: a feeler, for instance, And I used to feel like 518 00:27:03,119 --> 00:27:05,679 Speaker 2: I was crippled because of that or that was a weakness, 519 00:27:05,760 --> 00:27:08,879 Speaker 2: you know, because that's not really taught as like a 520 00:27:08,920 --> 00:27:11,320 Speaker 2: boss bitch or whatever, and so I was neglecting that 521 00:27:11,320 --> 00:27:13,280 Speaker 2: side of me. And then now I'm like, wait, this 522 00:27:13,400 --> 00:27:15,720 Speaker 2: is like my superpower, this is like the thing I 523 00:27:15,760 --> 00:27:19,080 Speaker 2: need to lean into the most, and I completely wasn't. 524 00:27:19,160 --> 00:27:22,440 Speaker 2: And so I'm trying to shift into building a business 525 00:27:22,440 --> 00:27:25,399 Speaker 2: in this whole another way. But my whole point to 526 00:27:25,440 --> 00:27:27,320 Speaker 2: saying all that is like I just think that we 527 00:27:27,480 --> 00:27:31,120 Speaker 2: kind of do this like one size fits all mentality 528 00:27:31,160 --> 00:27:34,240 Speaker 2: with success and like just like you're saying about the 529 00:27:34,359 --> 00:27:37,600 Speaker 2: uber driver, like will be the best uber driver, Like 530 00:27:37,600 --> 00:27:40,439 Speaker 2: my astrologer says, the janitor is just as important as 531 00:27:40,480 --> 00:27:41,480 Speaker 2: the CEO of the business. 532 00:27:41,480 --> 00:27:44,480 Speaker 3: I say it in my book. Yeah, it's like that's 533 00:27:44,520 --> 00:27:45,639 Speaker 3: a line in my boat. 534 00:27:45,720 --> 00:27:49,679 Speaker 2: Really well, there we go serendipitous. But yes, I mean like, 535 00:27:50,119 --> 00:27:53,160 Speaker 2: because it's about what you show up, Like the business 536 00:27:53,240 --> 00:27:56,760 Speaker 2: can't run without any of it. So what do you 537 00:27:56,800 --> 00:27:58,639 Speaker 2: say about that in your book? Talk a little more 538 00:27:58,640 --> 00:27:59,080 Speaker 2: about that? 539 00:27:59,280 --> 00:28:03,800 Speaker 3: Girl, You should read my book. Yes, it's like, read 540 00:28:03,800 --> 00:28:04,800 Speaker 3: my book. It'll help you. 541 00:28:04,800 --> 00:28:07,480 Speaker 4: You've already clearly made progress, but the book will help 542 00:28:07,560 --> 00:28:10,200 Speaker 4: you kind of make it more concrete. 543 00:28:10,480 --> 00:28:10,960 Speaker 1: Okay. 544 00:28:11,240 --> 00:28:13,879 Speaker 4: My book is a true methodology, so it takes you 545 00:28:13,920 --> 00:28:17,879 Speaker 4: from It's divided into three parts. The first section is 546 00:28:17,920 --> 00:28:20,760 Speaker 4: called be Real, which is all about mystifying and debunking 547 00:28:20,840 --> 00:28:23,840 Speaker 4: this whole BS perception on personal branding what it really 548 00:28:23,840 --> 00:28:27,000 Speaker 4: is about. The second section, it's called Be Your Brand, 549 00:28:27,560 --> 00:28:30,199 Speaker 4: which walks you through, step by step the methodology of 550 00:28:30,240 --> 00:28:32,960 Speaker 4: how to build a brand, how to architect a really clear, 551 00:28:33,560 --> 00:28:36,680 Speaker 4: authentic message that encapsulates all of who you are and 552 00:28:36,720 --> 00:28:38,200 Speaker 4: what you do. So I love what you just said 553 00:28:38,280 --> 00:28:41,040 Speaker 4: Kelly about like you were crushing it in your business, 554 00:28:41,400 --> 00:28:43,239 Speaker 4: but you felt like you being a feeler was like 555 00:28:43,320 --> 00:28:45,960 Speaker 4: over there and it had so many plays and yet 556 00:28:46,000 --> 00:28:48,440 Speaker 4: you realize, Wow, this is a superpower and who I 557 00:28:48,480 --> 00:28:51,400 Speaker 4: am in the world, regardless of what I do, brought 558 00:28:51,440 --> 00:28:55,400 Speaker 4: it into what I did more holy and fully imagine 559 00:28:55,440 --> 00:28:57,000 Speaker 4: how much more powerful I would really be and how 560 00:28:57,080 --> 00:28:59,520 Speaker 4: much more fulfilled I'd feel every day being my true 561 00:28:59,520 --> 00:29:04,040 Speaker 4: self at work right and so exactly, Yes, the framework 562 00:29:04,120 --> 00:29:05,920 Speaker 4: that I have the beginning of the book is called 563 00:29:05,920 --> 00:29:09,280 Speaker 4: the Personal Brand Hologram that really helps you to architect 564 00:29:09,320 --> 00:29:13,600 Speaker 4: that message that feels fully you, but also like clear 565 00:29:13,640 --> 00:29:15,160 Speaker 4: as to what you bring to the table and why 566 00:29:15,200 --> 00:29:17,960 Speaker 4: you get paid and what you offer the world professionally. 567 00:29:18,880 --> 00:29:20,920 Speaker 4: Then it takes you through a tool called the Supernova 568 00:29:21,000 --> 00:29:23,200 Speaker 4: that allows you to create content like how do we 569 00:29:23,240 --> 00:29:26,720 Speaker 4: tell that story through micro titles, topics, themes that really 570 00:29:26,720 --> 00:29:29,520 Speaker 4: allows you to burst open. That's why it's called the Supernova, 571 00:29:29,920 --> 00:29:31,920 Speaker 4: all these new ideas as to how to tell your 572 00:29:31,920 --> 00:29:34,840 Speaker 4: story and communicate your brand. Then there's a tool called 573 00:29:34,840 --> 00:29:37,200 Speaker 4: the Pinnacle Content Framework that teaches you how to build 574 00:29:37,200 --> 00:29:41,239 Speaker 4: a true strategy, like a marketing strategy powered by your 575 00:29:41,280 --> 00:29:44,360 Speaker 4: personal brand across the different touch points of your business 576 00:29:44,360 --> 00:29:48,640 Speaker 4: and your online footprint. And then the Orian Star Roadmap, 577 00:29:48,640 --> 00:29:51,600 Speaker 4: which is all about how we get press and credibility 578 00:29:51,600 --> 00:29:52,480 Speaker 4: through thought leadership. 579 00:29:52,480 --> 00:29:54,040 Speaker 3: How do you get on a podcast? 580 00:29:54,080 --> 00:29:56,440 Speaker 4: How do you build a speaker reel, Like how do 581 00:29:56,520 --> 00:29:59,200 Speaker 4: you really create like that credibility in the market If 582 00:29:59,200 --> 00:30:01,840 Speaker 4: that's interesting to you, And I think that everyone, no 583 00:30:01,880 --> 00:30:04,200 Speaker 4: matter how big or small, we go on that spectrum 584 00:30:04,200 --> 00:30:07,720 Speaker 4: can serve us. And then social media and really taking 585 00:30:08,440 --> 00:30:12,080 Speaker 4: evergreen principles that should never never change, no matter how 586 00:30:12,200 --> 00:30:13,000 Speaker 4: much the world of. 587 00:30:13,080 --> 00:30:14,400 Speaker 3: Social makes us spin. 588 00:30:15,040 --> 00:30:18,680 Speaker 4: And the final section is called be Free, which is 589 00:30:18,760 --> 00:30:22,880 Speaker 4: really about putting the book down, like go living your life, 590 00:30:22,960 --> 00:30:26,120 Speaker 4: like get outside your comfort zone, feel into the edges 591 00:30:26,160 --> 00:30:28,840 Speaker 4: of your life, be a real person. If you didn't 592 00:30:28,880 --> 00:30:33,000 Speaker 4: have a single platform online, you still have a brand, 593 00:30:33,360 --> 00:30:35,360 Speaker 4: How are you going to make people feel, you know, 594 00:30:35,440 --> 00:30:39,320 Speaker 4: free yourself from the shackles of worrying about what everyone 595 00:30:39,320 --> 00:30:43,160 Speaker 4: thinks and pleasing everybody. Just yourself, live your life, be inspired, 596 00:30:43,240 --> 00:30:46,400 Speaker 4: make a mess so that you can have something valuable 597 00:30:46,400 --> 00:30:49,760 Speaker 4: to share with the world. So that's the journey of 598 00:30:49,800 --> 00:30:53,320 Speaker 4: the book. And I mean it's a core everything you 599 00:30:53,400 --> 00:30:55,520 Speaker 4: just said, at the core of what I do. You know, 600 00:30:55,680 --> 00:30:59,479 Speaker 4: I know, nobody is a two dimensional figurine of their 601 00:30:59,560 --> 00:31:01,640 Speaker 4: job ted like, and that's why I said about the 602 00:31:01,720 --> 00:31:06,920 Speaker 4: janitor or the CEO, Like, yeah, those two avatars both 603 00:31:07,160 --> 00:31:10,000 Speaker 4: care about their kids. They both put one foot into 604 00:31:10,080 --> 00:31:12,160 Speaker 4: the you know, the pair pants are putting on one 605 00:31:12,200 --> 00:31:15,240 Speaker 4: at a time, like they have hope, streams, valures, concerns. 606 00:31:15,280 --> 00:31:19,400 Speaker 4: We're all just people. And the more we bring that 607 00:31:19,520 --> 00:31:25,920 Speaker 4: to the table, the more real and authentic are un 608 00:31:26,040 --> 00:31:29,880 Speaker 4: lighter our lives are going to feel. And that's what 609 00:31:30,000 --> 00:31:34,800 Speaker 4: I really, you know, wanted to bring forward in my book. 610 00:31:34,800 --> 00:31:37,719 Speaker 4: It's less a personal branding book, although you'll learn how 611 00:31:37,720 --> 00:31:39,320 Speaker 4: to do that for sure, and it's more of a 612 00:31:39,320 --> 00:31:40,720 Speaker 4: personal empowerment book. 613 00:31:41,520 --> 00:31:42,040 Speaker 3: I love that. 614 00:31:42,480 --> 00:31:42,640 Speaker 4: Well. 615 00:31:42,680 --> 00:31:45,760 Speaker 2: You also have a podcast, the Simply Be Podcast, let's 616 00:31:45,760 --> 00:31:47,920 Speaker 2: talk a little bit about that. You say, you sit 617 00:31:47,960 --> 00:31:50,680 Speaker 2: down with the brightest thought leaders, light workers, and culture 618 00:31:50,720 --> 00:31:53,840 Speaker 2: shifters of our time. Everyone on the podcast has one 619 00:31:53,880 --> 00:31:59,080 Speaker 2: thing in common. They are unapologetic. They're unapologetic authenticity. So 620 00:31:59,160 --> 00:32:01,840 Speaker 2: what can people find on the Simply B podcast. 621 00:32:02,880 --> 00:32:05,280 Speaker 3: Well, it's funny that you pick a word every month, 622 00:32:05,320 --> 00:32:09,160 Speaker 3: so do I I Yeah, I love that. Yeah. I 623 00:32:09,400 --> 00:32:11,440 Speaker 3: have different I call them intentions. Yeah. 624 00:32:11,920 --> 00:32:13,840 Speaker 4: So we just have like a different theme every month, 625 00:32:14,200 --> 00:32:16,600 Speaker 4: and I talk to you. There's a lot of interviews. 626 00:32:16,640 --> 00:32:19,880 Speaker 4: I do a lot of solos, so I have, you know, 627 00:32:19,920 --> 00:32:22,520 Speaker 4: shorter episodes where I speak directly to my community. And 628 00:32:22,560 --> 00:32:26,720 Speaker 4: then I have really incredible people. I've interviewed Marian Williamson, 629 00:32:26,840 --> 00:32:29,920 Speaker 4: I've interviewed Kim Scott, who wrote the book Radical Candor. 630 00:32:30,080 --> 00:32:33,480 Speaker 4: She's definitely one of my favorite theres of Shaman, Doric, 631 00:32:33,680 --> 00:32:38,520 Speaker 4: Rachel Rogers, just really a wide spectrum of Candice Bushnell, 632 00:32:38,560 --> 00:32:40,000 Speaker 4: the creator of Sex and the City has been on 633 00:32:40,000 --> 00:32:40,320 Speaker 4: my show. 634 00:32:40,440 --> 00:32:43,600 Speaker 3: Yes, yes, yeah, yeah, Ben Higgins the Bachelor. 635 00:32:43,800 --> 00:32:49,040 Speaker 4: Like, I've a cool gamut of personalities and experts and 636 00:32:49,320 --> 00:32:54,480 Speaker 4: authors and you know, entrepreneurs that have very very different stories. 637 00:32:54,480 --> 00:32:56,560 Speaker 4: But that that is the through line of how they 638 00:32:56,560 --> 00:32:58,360 Speaker 4: have really leveraged them. 639 00:32:58,600 --> 00:33:02,040 Speaker 3: And sometimes we don't even talk about like that sort 640 00:33:02,040 --> 00:33:03,720 Speaker 3: of aspect. We just go deep. 641 00:33:04,000 --> 00:33:07,720 Speaker 4: We just have vulnerable, real authentic conversations in real time. 642 00:33:08,480 --> 00:33:11,560 Speaker 4: That kind of set permission slip that you can have 643 00:33:12,000 --> 00:33:14,800 Speaker 4: these conversations, these kinds of conversations in your own lives, 644 00:33:14,800 --> 00:33:17,080 Speaker 4: and it facilitates more authenticity when you do. 645 00:33:18,920 --> 00:33:21,040 Speaker 3: Yeah, come say hi to me on the Simply View podcast. 646 00:33:21,120 --> 00:33:23,120 Speaker 4: If you're listening, I'd be honored to have anyone of 647 00:33:23,200 --> 00:33:25,640 Speaker 4: Kelly's community come on over and. 648 00:33:25,560 --> 00:33:28,480 Speaker 2: You can find that wherever you listen to podcasts. I'll 649 00:33:28,480 --> 00:33:30,280 Speaker 2: also put the link for you guys in the description 650 00:33:30,320 --> 00:33:33,200 Speaker 2: of this podcast. But Jessica, where else can people find 651 00:33:33,240 --> 00:33:36,000 Speaker 2: you if they're interested in just finding out more about 652 00:33:36,040 --> 00:33:38,520 Speaker 2: the book, what you do, or even working with you. 653 00:33:39,600 --> 00:33:43,760 Speaker 4: So my book can be found wherever books are sold, Amazon, 654 00:33:44,120 --> 00:33:47,400 Speaker 4: Barnes and Noble, your local bookstore. I just released a 655 00:33:47,440 --> 00:33:51,760 Speaker 4: workbook called Be the Workbook that's exclusively available on Amazon. 656 00:33:52,240 --> 00:33:53,720 Speaker 3: You can come to my. 657 00:33:54,360 --> 00:33:57,040 Speaker 4: Website Simplybeagency dot com if you want to learn more 658 00:33:57,040 --> 00:34:00,600 Speaker 4: about working with me, and you can find me. I 659 00:34:00,680 --> 00:34:03,120 Speaker 4: spend most of my time on Instagram. I'm at Jessica's 660 00:34:03,160 --> 00:34:06,480 Speaker 4: wig and just my first and last name, and love 661 00:34:06,680 --> 00:34:09,400 Speaker 4: love meeting new people, so I'm very active in my DMS. 662 00:34:09,440 --> 00:34:14,279 Speaker 4: It's just me, so come and would just love to 663 00:34:14,320 --> 00:34:16,200 Speaker 4: hear from anybody that's part of your world. 664 00:34:17,160 --> 00:34:19,120 Speaker 2: Well, thank you so much for being here. I took 665 00:34:19,160 --> 00:34:21,600 Speaker 2: a lot away, a lot away from this, and I 666 00:34:21,640 --> 00:34:23,319 Speaker 2: am going to go read this book because I think 667 00:34:23,320 --> 00:34:25,239 Speaker 2: it's exactly where I am, so it would be very 668 00:34:25,280 --> 00:34:27,600 Speaker 2: helpful to me. Thank you so much for being here 669 00:34:27,680 --> 00:34:28,880 Speaker 2: and for sharing this with us. 670 00:34:29,120 --> 00:34:31,600 Speaker 3: Here, so welcome. Thank you for having me. I'm really honored. 671 00:34:31,960 --> 00:34:33,120 Speaker 3: Thank you guys for listening. 672 00:34:33,600 --> 00:34:36,600 Speaker 1: Thanks for listening to the Velvet's Edge podcast with Kelly Henderson, 673 00:34:36,800 --> 00:34:39,319 Speaker 1: where we believe everyone has a little velvet and a 674 00:34:39,320 --> 00:34:43,480 Speaker 1: little edge. Subscribe for more conversations on life, style, beauty 675 00:34:43,520 --> 00:34:47,239 Speaker 1: and relationships. Search Velvet's Edge wherever you get your podcasts.