WEBVTT - EYL #251 How to Master Events: Revenue Model, Maximizing Relationships, & Name Power with EYL & David Shands 0:00:00.040 --> 0:00:03.600 An illegal alien from Guatemala charged with raping a child 0:00:03.680 --> 0:00:07.480 in Massachusetts. An MS thirteen gang member from Al Salvador 0:00:07.720 --> 0:00:11.840 accused of murdering a Texas man of Venezuelan charged with 0:00:11.920 --> 0:00:15.840 filming and selling child pornography in Michigan. These are just 0:00:15.920 --> 0:00:19.680 some of the heinous migrant criminals caught because of President 0:00:19.720 --> 0:00:20.159 Donald J. 0:00:20.239 --> 0:00:21.200 Trump's leadership. 0:00:21.480 --> 0:00:25.079 I'm Christy nom the United States Secretary of Homeland Security. 0:00:25.440 --> 0:00:29.200 Under President Trump, attempted illegal border crossings are at the 0:00:29.240 --> 0:00:33.080 lowest levels ever recorded, and over one hundred thousand illegal 0:00:33.120 --> 0:00:36.920 aliens have been arrested. If you are here illegally, your 0:00:37.040 --> 0:00:41.160 next you will be fined nearly one thousand dollars a day, imprisoned, 0:00:41.479 --> 0:00:42.160 and deported. 0:00:42.600 --> 0:00:43.800 You will never return. 0:00:44.120 --> 0:00:47.120 But if you register using our CBP home app and 0:00:47.240 --> 0:00:50.120 leave now, you could be allowed to return legally. 0:00:50.479 --> 0:00:52.720 Do what's right. Leave now. 0:00:53.040 --> 0:00:57.840 Under President Trump, America's laws, border and families will be protected. 0:00:57.920 --> 0:01:00.000 Sponsored by the United States Department of Homeland Security. 0:01:00.200 --> 0:01:01.880 The time is come, ladies and gentlemen. 0:01:01.880 --> 0:01:03.280 Invest fest That's right. 0:01:03.160 --> 0:01:05.399 That's right. 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Vendor marketplace, food truck village. 0:01:34.720 --> 0:01:35.440 You know how we do. 0:01:35.440 --> 0:01:37.319 Don't wait, don't hesitate that over now. 0:01:37.360 --> 0:01:39.920 All right, guys, welcome back, ey l. 0:01:40.160 --> 0:01:44.800 This is a very unique situation and we'll explain later, 0:01:45.000 --> 0:01:48.680 but we are here with the podcast King. 0:01:49.560 --> 0:01:50.760 David S Crown. 0:01:50.800 --> 0:01:51.800 He put his crown on your. 0:01:53.240 --> 0:01:58.320 Social Proof empire, got the new studio in Atlanta. Thank 0:01:58.360 --> 0:02:00.760 you for having us up there. You got your real 0:02:00.840 --> 0:02:02.640 estate place that you've been working on. You got the 0:02:02.640 --> 0:02:05.880 big event that you that you got coming up. You 0:02:05.960 --> 0:02:09.359 got an online community. You've taught a variety of different 0:02:09.360 --> 0:02:11.960 people how to actually get going in the podcast space, 0:02:11.960 --> 0:02:13.160 how to monetize the space. 0:02:14.480 --> 0:02:17.240 So let me just wait before before he's still the 0:02:17.240 --> 0:02:19.440 first person that's ever done this, right, nobody's ever done 0:02:19.520 --> 0:02:21.560 We're gonna explain this, but I'm not saying this. I'm 0:02:21.560 --> 0:02:23.200 talking about what he's done already with us. 0:02:23.560 --> 0:02:25.720 So you're the first person that we interviewed and then 0:02:25.760 --> 0:02:29.519 you interviewed us right after. That's never happened, like ever, 0:02:29.680 --> 0:02:31.560 that's never happened. So there's never been an episode. 0:02:31.600 --> 0:02:35.960 It's happened before. Uh Envy did it multiple times? No, No, 0:02:36.000 --> 0:02:39.200 the same day, the same day. Oh yeah, because yeah, 0:02:39.200 --> 0:02:42.920 I came to the kitchen table interviewed. Yeah, and I 0:02:42.919 --> 0:02:45.040 think we like switch seats or something. Yeah, we just 0:02:45.080 --> 0:02:47.280 move We did musical chairs if. 0:02:47.160 --> 0:02:49.760 The interviews job. But I have to say this upfront, man, 0:02:51.040 --> 0:02:52.800 you all are one. 0:02:53.040 --> 0:02:56.359 Was the motivation, Like I think I started podcasting before 0:02:56.800 --> 0:03:01.520 you guys, But I met Willis the Cheesecake Factory and 0:03:02.240 --> 0:03:05.079 I was having a conversation with Troy and it's like, man, 0:03:05.120 --> 0:03:07.240 I like his stuff. Man, it's just because you know, 0:03:07.400 --> 0:03:09.400 you don't do it every week, it's not consistent. And 0:03:09.440 --> 0:03:12.480 I really took that to heart. I heard bro that 0:03:12.600 --> 0:03:15.440 next Monday on the morning meet up. I'm like, yo, y'all, 0:03:15.600 --> 0:03:17.720 I'm about to be consistent with this thing. I love 0:03:17.840 --> 0:03:21.560 doing it. If I ever not drop an episode on Monday, 0:03:21.760 --> 0:03:23.320 I would come on this call and give away like 0:03:23.400 --> 0:03:27.600 two thousand dollars. Wow, that was I was offended because 0:03:27.720 --> 0:03:29.760 you didn't you didn't say it in an offensive way 0:03:30.080 --> 0:03:31.000 that I was offended. 0:03:31.160 --> 0:03:35.560 But then also, let's talk about that moment for a moment, 0:03:35.680 --> 0:03:38.880 because I saw you did reference that online, but what 0:03:38.920 --> 0:03:41.600 you didn't reference was that he did give you education 0:03:41.680 --> 0:03:42.040 after that. 0:03:42.120 --> 0:03:47.040 Yeah, so that was that was that was that was. 0:03:47.320 --> 0:03:49.440 Yeah, it was you know, it's just inconsistent. 0:03:50.680 --> 0:03:52.560 It was when I saw the clip, I'm like, damn, 0:03:52.760 --> 0:03:55.200 all right, cool. But what it was was like I 0:03:55.240 --> 0:03:57.160 had to use you as a reference before us, right. 0:03:57.200 --> 0:03:59.080 So I think we were interviewing Alex at the time, 0:03:59.320 --> 0:04:01.320 and I was trying to find information is about information 0:04:01.360 --> 0:04:02.760 about him, and it was your interview. 0:04:02.760 --> 0:04:04.520 I'm like, Yo, this guy's great, and. 0:04:04.520 --> 0:04:06.440 So I when I shaw you, I'm like, y, you know, 0:04:06.640 --> 0:04:08.680 like you're really great at this, but the only thing 0:04:08.680 --> 0:04:11.040 is that you don't do it enough, Like it's kind 0:04:11.040 --> 0:04:13.120 of like you dropping it. And it was like it 0:04:13.240 --> 0:04:14.880 wasn't even a challenge. Was like, yo, this is just 0:04:14.920 --> 0:04:17.560 like positive critique. And then we had a longer conversation 0:04:17.600 --> 0:04:19.480 because we went back to another time we went back 0:04:19.480 --> 0:04:21.159 to Jeremy Anderson's house and I was like, well, let 0:04:21.200 --> 0:04:22.320 me tell you in that moment. 0:04:22.600 --> 0:04:23.360 In that moment, it slad. 0:04:23.360 --> 0:04:25.400 It felt like I don't even remember anything you said 0:04:25.440 --> 0:04:31.039 after like keep it off line. I'm like, I'm in 0:04:31.120 --> 0:04:33.200 a space with some people that do the same thing 0:04:33.920 --> 0:04:38.120 and they're recognizing my inconsistency. And I took it personally. 0:04:38.200 --> 0:04:40.640 I needed it, of course, not did you say anything bad. 0:04:40.680 --> 0:04:44.520 I was like, Okay, I gotta be consistent. Then later 0:04:44.560 --> 0:04:47.400 on this is more flowers. We're gonna do a bouquete. 0:04:48.040 --> 0:04:48.520 There we go. 0:04:50.640 --> 0:04:54.120 I really started educating me on the podcasting space and 0:04:54.839 --> 0:04:59.520 joined the Early Network and like just just one being 0:04:59.600 --> 0:05:01.520 able to have proximity. 0:05:01.839 --> 0:05:03.760 I never ever want to take that for granted. 0:05:04.000 --> 0:05:07.240 Like you guys are like literally paving away and have 0:05:07.400 --> 0:05:10.360 given me so much game, so much information, And. 0:05:10.720 --> 0:05:13.880 I can honestly say I wouldn't know half. 0:05:13.680 --> 0:05:16.240 The stuff that I know right now, even to teach 0:05:16.279 --> 0:05:18.919 other people if it wasn't for you all half of it, 0:05:19.040 --> 0:05:21.160 you all directly saying this is what you need to do. 0:05:21.520 --> 0:05:23.359 The other half is watching and modeling. 0:05:23.920 --> 0:05:28.640 So it's been an incredible, incredible journey even knowing y'all 0:05:28.800 --> 0:05:31.800 so appreciate that. Yeah, for sure, appreciate that for sure 0:05:31.920 --> 0:05:35.120 and been great to see your growth as well. Yeah, 0:05:35.160 --> 0:05:36.120 you know, in consistency. 0:05:36.200 --> 0:05:39.560 I think another person that wasn't the most consistent it 0:05:39.680 --> 0:05:41.880 was nineteen Keys. He had a show people forget, like 0:05:42.040 --> 0:05:44.880 High Level Conversations took over the world and you know, 0:05:44.960 --> 0:05:47.480 gets ten million views every episode he puts out, but 0:05:48.240 --> 0:05:50.000 people will forget that he had. He had a show 0:05:50.000 --> 0:05:52.479 before High Level Conversation, and that was one of the 0:05:52.480 --> 0:05:54.720 main issues, was the level of consistency. 0:05:54.320 --> 0:05:56.040 So here's the crazy part. 0:05:56.040 --> 0:05:58.040 The same conversation I had with you, I had with 0:05:58.120 --> 0:06:01.520 him really same thing, and he was like, all right, 0:06:01.600 --> 0:06:04.120 let's just do this then, let's just do this then, 0:06:04.880 --> 0:06:07.719 and like obviously what the successes had now was just incredible, 0:06:07.720 --> 0:06:09.280 but it was it was like you just see that, 0:06:09.440 --> 0:06:12.560 like the talent is there, the message is there, the 0:06:12.600 --> 0:06:14.640 pack everything was there. It was like, this is that 0:06:14.680 --> 0:06:16.400 one piece? How are we going to do it? And 0:06:16.600 --> 0:06:18.320 and and everybody can see what it turned out to be. 0:06:18.360 --> 0:06:20.280 No millionaires can come from the UYL tree. 0:06:23.560 --> 0:06:26.160 That's an interesting quote. I thought about that quote. Yeah, 0:06:26.240 --> 0:06:28.760 because most people, how do we quantify it? Like some 0:06:28.800 --> 0:06:32.039 people can look at the artists that they've signed and 0:06:32.040 --> 0:06:34.240 how you know their careers have going. But how do 0:06:34.279 --> 0:06:36.240 we reach how do you know the everyday person that 0:06:36.320 --> 0:06:38.359 got information and now's become a millionaire. 0:06:38.400 --> 0:06:40.800 For sure, I think y'all hit it from three sides 0:06:40.839 --> 0:06:45.720 to one is the common listener, right, multiple sides. One 0:06:45.800 --> 0:06:47.960 is the common listener, the information that you guys put 0:06:48.000 --> 0:06:51.120 out right, they can take that information and you can't 0:06:51.160 --> 0:06:54.720 quantify how many people made millions from that, right. The 0:06:54.760 --> 0:06:57.159 second part is the people that have been on the 0:06:57.200 --> 0:07:00.920 show being able to share with the audience that became 0:07:01.040 --> 0:07:04.000 millionaires from their notoriety, from like you guys giving them 0:07:04.000 --> 0:07:09.240 the platform. I think three is your your your circle 0:07:09.279 --> 0:07:13.240 of and I would be one mentees, right, people that 0:07:13.360 --> 0:07:16.000 you you've taught the game. Maybe they're not they weren't 0:07:16.040 --> 0:07:17.920 on the show, or maybe they're not like the listener, 0:07:17.960 --> 0:07:19.960 but people that you've taught the game to. And I 0:07:20.000 --> 0:07:25.040 think for your whole team of people that your collaborations, partnerships. Right, 0:07:25.120 --> 0:07:29.560 So it's going to be very difficult to quantify the success, 0:07:29.760 --> 0:07:30.240 you know what I mean? 0:07:30.280 --> 0:07:31.000 Like even on like. 0:07:31.040 --> 0:07:33.000 Let's say like bad Boy, you can say okay, well, 0:07:33.160 --> 0:07:36.800 once all became successful, married j all these people, but 0:07:37.920 --> 0:07:41.120 the impact is different from what y'all doing, So figure 0:07:41.120 --> 0:07:45.640 it's proper to spend a few minutes to appreciate y'a 0:07:45.640 --> 0:07:48.040 don't get the credit, man, nobody And I was saying, 0:07:48.080 --> 0:07:52.120 it a complex, that complex list. 0:07:52.560 --> 0:07:54.280 It's so faulty because you can't. I know. 0:07:54.400 --> 0:07:56.120 Your argument is like, well, it's for hip hop, but 0:07:56.200 --> 0:08:03.920 who's more hip hop? Like who's interviewed more celebrities from 0:08:04.000 --> 0:08:07.360 the hip hop culture and figured out how they became 0:08:07.400 --> 0:08:12.000 a celebrity. Then y'all they go on radio runs on 0:08:12.160 --> 0:08:14.040 their album that's coming out, their movie that's coming out, 0:08:14.040 --> 0:08:17.800 But nobody's understanding and backing on how they became that right, 0:08:17.880 --> 0:08:20.000 So y'all not be on the list. It is disrespectful. 0:08:20.280 --> 0:08:22.400 Nobody on that list has made a person a dime. 0:08:23.080 --> 0:08:25.440 Nobody on their list has put fourteen thousand people in 0:08:25.480 --> 0:08:26.440 a stadium. 0:08:26.480 --> 0:08:27.280 Just y'all. 0:08:28.880 --> 0:08:31.760 We're talking about it. I can't argue with you. I 0:08:31.840 --> 0:08:32.960 can't argue with you, man. 0:08:33.040 --> 0:08:36.080 You got to point that. 0:08:37.400 --> 0:08:40.640 I appreciate that man for sure, for sure, But you know, 0:08:40.679 --> 0:08:43.240 people normal normalize greatness, and I think nineteen Keys has 0:08:43.240 --> 0:08:48.280 spoken about that before. Was like sometimes when you see things, 0:08:47.880 --> 0:08:50.760 it's it's hard to have an appreciation for it because 0:08:50.800 --> 0:08:55.199 it just becomes normal, right Like when you accomplish amazing 0:08:55.240 --> 0:08:58.439 things on a consistent That's that's the problem with consistency 0:08:59.120 --> 0:09:02.800 is that it desensitizes us, right Like if a player 0:09:02.880 --> 0:09:04.880 just drops forty points and you never heard of him 0:09:04.960 --> 0:09:07.560 ever in his life, it's like, Yo, that's crazy. If 0:09:07.640 --> 0:09:10.599 Lebron dropped forty points, it's just a regular day, Like 0:09:10.720 --> 0:09:15.360 you know what I'm saying. So it's like we've normalized greatness. 0:09:15.800 --> 0:09:19.400 And I think that that's something that is difficult because 0:09:19.440 --> 0:09:22.640 it's like, yeah, to be able to accomplish a variety 0:09:22.679 --> 0:09:25.160 of different things, whether it's going sell out to shows 0:09:25.240 --> 0:09:28.760 in Toronto and Royal Labert Hall and London and fourteenth 0:09:28.760 --> 0:09:31.600 thousand people that invest Fest and a variety of different 0:09:31.600 --> 0:09:33.800 things that we've been able to accomplish. Even if you 0:09:33.800 --> 0:09:36.920 look at EYO Network, I mean it really if you 0:09:36.960 --> 0:09:40.120 look at it from an independent standpoint, like we have 0:09:40.240 --> 0:09:43.080 more shows on the charts than CNBC or any like 0:09:43.200 --> 0:09:45.600 major Like you know, when you look at market Mondays, 0:09:45.640 --> 0:09:48.880 earn your Lisia high level conversations, just those three you'd 0:09:48.880 --> 0:09:54.680 be hard pressed to find any podcast network, anybody across 0:09:54.760 --> 0:09:59.240 any genre that has three shows that are that successful or. 0:09:59.200 --> 0:10:01.400 Even just three shows, right, because a lot of them 0:10:01.559 --> 0:10:03.360 just having network, they don't have any show. 0:10:03.400 --> 0:10:06.080 I'm just saying that there are podcast networks, but I 0:10:06.080 --> 0:10:09.840 don't know any podcast network that has that kind of roster. Yeah, So, 0:10:10.120 --> 0:10:13.200 but you know, it is what it is. You know, 0:10:13.320 --> 0:10:15.240 it's just you just keep keep the ball rolling and 0:10:15.320 --> 0:10:15.720 keep going. 0:10:16.040 --> 0:10:18.800 But the greatest isn't even normalized yet because you guys 0:10:18.800 --> 0:10:22.840 are doing amazing things and it's just not enough people 0:10:22.920 --> 0:10:25.640 talking about it, you know what I mean. When Lebron 0:10:25.840 --> 0:10:29.600 goes out and drops forty, it becomes normal. But you're like, yo, 0:10:29.800 --> 0:10:32.480 we know that this person is great, but y'all dropping 0:10:32.559 --> 0:10:33.360 forty every week. 0:10:33.760 --> 0:10:35.400 Nobody said anything like that. 0:10:35.640 --> 0:10:38.440 I mean, it's based on what we're doing, right, Like 0:10:38.640 --> 0:10:39.520 they're not expecting this. 0:10:39.520 --> 0:10:42.160 This is This is built around business, it's. 0:10:42.040 --> 0:10:45.280 Built around entrepreneurship, is built around finance and investing. It's 0:10:45.320 --> 0:10:49.160 not built around athletics, it's not built around specifically music. 0:10:49.800 --> 0:10:52.040 And so it's tough because it's not common nature in 0:10:52.080 --> 0:10:55.040 our community, right, these conversations don't happen. So it's still 0:10:55.040 --> 0:10:57.320 like almost like a foreign language. That's to penetrate in 0:10:57.320 --> 0:11:00.360 the mainstream. But the more that people do about it, 0:11:00.360 --> 0:11:02.400 and we had that conversation about showing up in these 0:11:02.440 --> 0:11:04.480 places where all these people are that are doing those things, 0:11:04.760 --> 0:11:06.920 it becomes like, wait, these guys are. 0:11:06.800 --> 0:11:09.840 Here again, to hear again, to hear again, what's happening 0:11:09.920 --> 0:11:10.640 right now? Right? 0:11:10.679 --> 0:11:12.840 And so we're just trying to penetrate the masses with 0:11:12.920 --> 0:11:16.160 the message and again, eventually it'll be commonplace, and that's 0:11:16.200 --> 0:11:16.439 the goal. 0:11:17.320 --> 0:11:20.880 I want to know when did you know you were 0:11:20.920 --> 0:11:23.600 making an impact though? I mean, you know you're doing 0:11:23.640 --> 0:11:26.280 it online, but at some point you said, well, we 0:11:26.320 --> 0:11:28.480 want to put all these people in one room. When 0:11:28.480 --> 0:11:32.240 did you know, Okay, it's time to just come out 0:11:32.240 --> 0:11:36.720 of the living room and really listen, let's bring people together. 0:11:37.679 --> 0:11:39.960 I think it was our first networking event in LA, 0:11:40.880 --> 0:11:44.040 like after like episode fourteen, we was at LA, decided 0:11:44.080 --> 0:11:48.640 to do a last minute networking event and really last minute, 0:11:48.679 --> 0:11:51.080 like decided to do it on Friday. 0:11:50.760 --> 0:11:51.680 And it was on a Monday. 0:11:52.080 --> 0:11:55.120 Really yeah, And it was in Carson, California, which is 0:11:55.160 --> 0:11:58.200 like out the way, hold on, hold on, what made 0:11:58.280 --> 0:12:01.000 you think this is going to be successful? Well, Honestly, 0:12:01.040 --> 0:12:04.679 that inspiration came from Matt. Matt was doing a network 0:12:04.679 --> 0:12:07.080 He did a networking event in Atlanta. Randomly I saw 0:12:07.120 --> 0:12:09.200 on Instagram. I'm like, well, that's dope. Are you doing 0:12:09.200 --> 0:12:09.959 a networking event? 0:12:10.360 --> 0:12:11.559 We should do one. We're in LA. 0:12:12.200 --> 0:12:15.160 So it's like, just put it together and put it 0:12:15.200 --> 0:12:18.640 on Instagram. A restaurant owner reached out to us and 0:12:18.760 --> 0:12:21.640 let us use the spot. It was all like within 0:12:21.679 --> 0:12:24.200 forty eight hours of putting it together, put a flyer 0:12:24.280 --> 0:12:27.640 up on Instagram, create an event, right, and people came. 0:12:27.760 --> 0:12:30.679 So it was like, you know, probably like one hundred 0:12:30.679 --> 0:12:33.760 and fifty people that came, and people came from like 0:12:34.559 --> 0:12:35.319 San Diego. 0:12:35.880 --> 0:12:36.319 I e. 0:12:36.559 --> 0:12:38.800 Like they was coming from like two different two hours away. 0:12:39.000 --> 0:12:41.160 And it was on a Monday at like five o'clock, 0:12:41.440 --> 0:12:45.280 like terrible traffic in LA. And that was like, you know, 0:12:45.400 --> 0:12:49.040 impactful because the love was just there, like you know, 0:12:49.080 --> 0:12:50.839 I mean you had all different type of people from 0:12:50.880 --> 0:12:53.760 different walks of life. That was the first event that 0:12:53.800 --> 0:12:56.600 we did where people actually met us in person and 0:12:56.840 --> 0:12:59.760 was like you know, champion us and like I rock 0:12:59.800 --> 0:13:00.000 with you. 0:13:00.040 --> 0:13:02.800 Yeah. I had did Matt event before that. 0:13:02.920 --> 0:13:05.840 Matt had a real estate event and this is where 0:13:05.840 --> 0:13:07.439 we met a lot of different people, like so being 0:13:07.480 --> 0:13:11.000 in miss business and stuff like that. But that was 0:13:11.040 --> 0:13:13.600 like the first time since the show had started. That 0:13:13.640 --> 0:13:17.160 was like around episode six, and there was people rocking 0:13:17.200 --> 0:13:19.840 with it from then. So when I did that, people 0:13:19.920 --> 0:13:22.160 was coming up to me like, y'all rock with your show. 0:13:22.200 --> 0:13:23.680 I love your show. Da da da, And that was 0:13:23.720 --> 0:13:26.680 like episode six. So a few weeks later we did 0:13:26.720 --> 0:13:29.400 our own event and that was the first time where 0:13:29.400 --> 0:13:33.320 we got to connect with people in person. And you know, 0:13:33.440 --> 0:13:35.920 once you once you see that happen, it's like, all right, 0:13:35.960 --> 0:13:36.760 we wanted something. 0:13:36.880 --> 0:13:39.480 Yeah, it's interesting because it was like, let's maximize the time. 0:13:40.000 --> 0:13:42.959 We were initially going out to la because we had 0:13:43.120 --> 0:13:46.440 just confirmed Al Harrington and this was a big deal. 0:13:46.480 --> 0:13:48.320 It was like, yo, we got Al Harrington. You know, 0:13:48.360 --> 0:13:49.439 we grew up watching him play. 0:13:49.440 --> 0:13:51.560 Sure he had a relationship with him or man him 0:13:51.960 --> 0:13:54.760 earlier in his basketball career, and so it was like, oh, 0:13:54.760 --> 0:13:56.520 this is gonna be great. We can talk about cannabis. 0:13:56.920 --> 0:13:58.080 And the other thing was like, all right, well, if 0:13:58.080 --> 0:13:59.800 we're gonna be out there, let's maximize the time. Let's 0:13:59.800 --> 0:14:02.040 do that. Let's put it a networking event together. To 0:14:02.040 --> 0:14:04.679 see if people show up. And I remember being at 0:14:04.679 --> 0:14:06.959 the networking event and at the time I'm still teaching. 0:14:07.040 --> 0:14:08.320 I'm like, yo, I got to catch this plane. 0:14:08.320 --> 0:14:08.640 I can't. 0:14:08.679 --> 0:14:11.640 I can't even I can't stay the whole time, right Like, 0:14:11.640 --> 0:14:13.880 I'm still like, yo, this is this is great with 0:14:13.920 --> 0:14:16.000 meeting people, but I can't stay. So I actually think 0:14:16.040 --> 0:14:17.480 I left like an hour early to get back on 0:14:17.520 --> 0:14:18.400 the plane to come to New York. 0:14:18.400 --> 0:14:21.080 I was like, this is crazy. So that was a moment, 0:14:21.160 --> 0:14:23.040 but I think after that it was like, yeah, we 0:14:23.080 --> 0:14:23.560 got something. 0:14:23.600 --> 0:14:25.560 But then when we did it in New York. We 0:14:25.560 --> 0:14:28.080 did one in Brooklyn at BK nine and when we 0:14:28.120 --> 0:14:32.080 pulled up, it was packed, like the restaurant was packed. 0:14:32.400 --> 0:14:34.240 We were walking up. I had I had ad with 0:14:34.280 --> 0:14:37.680 me and Zay Mike's niece had. We were doing another 0:14:37.720 --> 0:14:39.280 we're doing our summer program. Said yo, come with me 0:14:39.360 --> 0:14:41.480 to this event. And we're walking up and they looking 0:14:41.520 --> 0:14:43.520 at me like this is Troy. It was just going 0:14:43.520 --> 0:14:45.560 with him to Brooklyn and we're walking up and people 0:14:45.600 --> 0:14:48.040 were like, yo, I just took the bus from Philly 0:14:48.120 --> 0:14:48.640 to come see you. 0:14:49.080 --> 0:14:49.240 Yo. 0:14:49.320 --> 0:14:51.040 I live in Rhode Island. I came down here just 0:14:51.040 --> 0:14:53.560 to see y'all and they looking at me like what 0:14:54.480 --> 0:14:56.600 I'm like, Yo, this is crazy. This is turning into something. 0:14:56.680 --> 0:14:58.800 And then when we what we saw inside of that 0:14:58.800 --> 0:15:03.120 that that restaurant that night was pockets of information. And 0:15:03.160 --> 0:15:05.560 so you know, we had somebody talking about stocks and 0:15:05.560 --> 0:15:07.600 people were surrounding around in because they wanted to hit 0:15:07.600 --> 0:15:10.800 the information. Derek Falcon, who had just did episode eleven, 0:15:11.200 --> 0:15:13.280 was talking about you know, his episode, and we were 0:15:13.320 --> 0:15:16.440 just watching this happen like, Yo, this is it. Like 0:15:16.760 --> 0:15:19.600 everybody's just gravitating around the information they want to know, 0:15:20.120 --> 0:15:22.000 and we packed out the spot in Brooklyn. 0:15:22.840 --> 0:15:23.880 This is going to be crazy. 0:15:24.120 --> 0:15:27.840 Like even in the intro for every episode, the clips 0:15:27.840 --> 0:15:29.160 from that event are part of it. 0:15:29.200 --> 0:15:30.520 You know what I mean? It was It was a 0:15:30.520 --> 0:15:33.960 major thing for us. What made what made Are Your 0:15:34.000 --> 0:15:36.000 Leaders so special? Though? You know what I mean. 0:15:36.000 --> 0:15:39.560 I'm like episode six, yes on my episode eleven, episode fourteen, 0:15:39.880 --> 0:15:42.120 and people are coming out and there are a lot 0:15:42.200 --> 0:15:48.000 of people that maybe they're talented, but it's taking them sixty. 0:15:48.360 --> 0:15:52.160 My joint ain't started rocking to like fifty what. 0:15:52.080 --> 0:15:53.840 I think we had, so we had a head start. 0:15:53.920 --> 0:15:54.960 We was doing social media. 0:15:54.960 --> 0:15:56.560 I was doing social media for two years before we 0:15:56.600 --> 0:15:59.520 had on Your Leisure, so we didn't we didn't just 0:15:59.520 --> 0:16:02.840 start with zero. There was anticipation for early Leisia before. 0:16:02.840 --> 0:16:04.520 That's the whole reason why we started on Your Legion, 0:16:04.840 --> 0:16:07.440 because the anticipation had been building so much. Everybody was 0:16:07.520 --> 0:16:10.760 dming like where's your show? Where do I watch it? 0:16:10.800 --> 0:16:15.680 So it was like, all right, the demand was already there. 0:16:16.200 --> 0:16:18.640 So it was like, you know, when we opened the gates, 0:16:19.160 --> 0:16:22.000 we already had thousands of people that was willing to 0:16:22.120 --> 0:16:24.000 just walk into the house as opposed to just trying 0:16:24.040 --> 0:16:26.120 to build the house and then like market it like hey, 0:16:26.160 --> 0:16:29.200 come over here. So that was definitely a part of it. 0:16:29.240 --> 0:16:31.760 But also I think the packaging it was just a 0:16:31.800 --> 0:16:35.160 good time. But the packaging was different as far as 0:16:36.640 --> 0:16:41.840 mixing the sports and entertainment and pop culture and blending 0:16:41.840 --> 0:16:44.600 it with business, you know, kind of adding all of 0:16:44.600 --> 0:16:49.000 the elements from the slang, fashion, you know, different things 0:16:49.000 --> 0:16:50.480 that we was doing as far as how we was 0:16:50.520 --> 0:16:54.640 curating the stories, telling stories related to business, and that 0:16:54.840 --> 0:16:58.200 was something that was like really just interesting. Social media 0:16:58.240 --> 0:16:59.760 definitely played a big part because a lot of those 0:17:00.160 --> 0:17:00.840 just going viral. 0:17:01.000 --> 0:17:02.920 Early, Like early we did a. 0:17:02.880 --> 0:17:06.720 Clip about like George Foreman and the George Forman Grill 0:17:06.800 --> 0:17:11.520 and Hu Kogan that went viral. Soldier Boy, that was 0:17:11.560 --> 0:17:14.080 like on episode one, so from the beginning, But like 0:17:14.080 --> 0:17:16.800 I said, there was clips going virable for that. But 0:17:17.000 --> 0:17:19.919 once we started, you know, it seemed like everything that 0:17:19.920 --> 0:17:22.000 we would put out would just go viral on social media. 0:17:22.080 --> 0:17:23.639 So it's one of those things people see on Explore 0:17:23.680 --> 0:17:26.000 plays like what's this So they were just tapping in. 0:17:26.080 --> 0:17:28.800 So fortunately for us, we never really had to try 0:17:28.840 --> 0:17:32.520 to build the audience because the audience was already built. 0:17:32.760 --> 0:17:34.639 Like that was the hard part trying to figure it 0:17:34.640 --> 0:17:39.160 out two years prior was like how do you how 0:17:39.160 --> 0:17:41.080 do you get people to engage with your content? How 0:17:41.240 --> 0:17:43.240 it But that was already figured out by the time 0:17:43.280 --> 0:17:45.360 we figured we already had a two year head start. 0:17:45.400 --> 0:17:48.240 By the time Earnie Leisure came, it wasn't really trying 0:17:48.240 --> 0:17:52.680 to figure out how to make a clip or how 0:17:52.760 --> 0:17:54.879 to put a title on a video, or how to 0:17:54.920 --> 0:17:58.320 make it engaging because it was already tried and tested 0:17:58.800 --> 0:18:01.440 for twenty four months previously. So by the time or 0:18:01.520 --> 0:18:03.760 Your Leisure came, it was already like a thing where 0:18:03.760 --> 0:18:05.440 we know, like, all right, this is this is what's 0:18:05.480 --> 0:18:08.399 going to hit. This is going to explode, and that's 0:18:08.440 --> 0:18:09.280 exactly what happened. 0:18:09.440 --> 0:18:12.880 Yeah, I think I had anything to do with timing everything. 0:18:13.200 --> 0:18:13.919 Time is everything. 0:18:14.000 --> 0:18:16.400 Of course, a lot of it has to do with time. 0:18:16.440 --> 0:18:19.679 And I always credit you know Dames twenty fifteen Breakfast 0:18:19.680 --> 0:18:22.320 Club interview and how that impacted me and how it 0:18:22.359 --> 0:18:25.240 felt when he was talking about being an entrepreneur and 0:18:25.400 --> 0:18:28.840 talking about legacy and talking about that generational but sustainable wealth. 0:18:28.880 --> 0:18:30.920 It was like, man, here I am, and it's not 0:18:31.280 --> 0:18:32.120 like this seventy three. 0:18:32.119 --> 0:18:34.199 It's not the first back and forth conversation that the 0:18:34.200 --> 0:18:36.960 world had around entrepreneurship versus job. 0:18:37.119 --> 0:18:40.800 And made our culture us. It is the most impactful. 0:18:40.800 --> 0:18:41.960 I don't know if it was the first, but it 0:18:42.000 --> 0:18:43.000 was the most impactful. 0:18:43.240 --> 0:18:44.200 H It hit home. 0:18:44.320 --> 0:18:46.320 It hit home like I'm a teacher and I'm watching 0:18:46.359 --> 0:18:49.000 this and I'm watching him like he was an entrepreneur. 0:18:49.119 --> 0:18:52.119 Mike was an entrepreneur, and I'm the teacher. I'm just like, yo, damn. 0:18:52.280 --> 0:18:54.200 Like I remember my pops working for forty years, but 0:18:54.200 --> 0:18:56.000 I knew that didn't guarantee me an interview at the 0:18:56.000 --> 0:18:58.600 place he worked. I'm like, yo, damn, Like this school 0:18:58.680 --> 0:19:00.359 was not even named after me. What am I given 0:19:00.440 --> 0:19:03.760 to the next generation? It's like this is tough, right. 0:19:03.800 --> 0:19:06.960 And then Jay came with in twenty seventeen with the 0:19:07.000 --> 0:19:08.919 four four to four album and with huge I'm a 0:19:09.000 --> 0:19:11.520 huge jay Z fan, and what he was talking about 0:19:11.560 --> 0:19:13.960 was legacy, Like he had the song called Legacy, right, 0:19:14.000 --> 0:19:15.560 and then he has the story of oj and like 0:19:15.680 --> 0:19:18.359 everything around it was surrounding around financial literacy, and it 0:19:18.400 --> 0:19:21.119 was like great at the time. Even prior to that, 0:19:21.160 --> 0:19:23.800 like I was, we were writing lessons in the program, 0:19:23.800 --> 0:19:26.240 but they were based around the lyrics that were in 0:19:26.359 --> 0:19:29.400 hip hop, and so we're teaching through music, but we're 0:19:29.400 --> 0:19:30.560 teaching financial. 0:19:30.119 --> 0:19:30.760 Literacy through it. 0:19:30.840 --> 0:19:33.080 So it was like all those things happened at the 0:19:33.119 --> 0:19:35.840 same time. It was like perfect melting pop for this 0:19:35.880 --> 0:19:36.320 to happen. 0:19:37.440 --> 0:19:42.280 And I think you guys even started crossing over, like 0:19:42.359 --> 0:19:46.360 really the first people to find celebrities artists and start 0:19:46.480 --> 0:19:49.000 finding out the business behind the stuff that they were doing. 0:19:49.760 --> 0:19:51.359 And I think some people might look at it like, 0:19:51.400 --> 0:19:55.360 oh man, I missed the boat. Everyone's been interviewed already, 0:19:55.520 --> 0:19:59.440 everyone's doing it. But you guys keep finding the perfect time, 0:20:00.240 --> 0:20:06.280 like the perfect timing for exposing entrepreneurship from a celebrity standpoint, 0:20:06.760 --> 0:20:10.040 bringing people together, right, Like, you guys keep finding the 0:20:10.080 --> 0:20:10.480 right time. 0:20:10.600 --> 0:20:12.719 I think it's even before it's a celebrity, it's your 0:20:12.760 --> 0:20:16.480 next door neighbor. Your next door neighbor could be the millionaire, 0:20:16.680 --> 0:20:18.639 and you'd have no idea if they never got to 0:20:18.680 --> 0:20:19.320 tell their story. 0:20:19.359 --> 0:20:22.600 We interviewed Derrick Ferguson, who's a close friend. He was a. 0:20:22.600 --> 0:20:25.880 COO of Bad Boy CFO of Bad Boy for twenty years. 0:20:26.320 --> 0:20:27.960 I went to church with this guy for ten years. 0:20:28.480 --> 0:20:29.720 When we did his interview, he's like, this is the 0:20:29.760 --> 0:20:32.080 first time somebody's asked me, actually asked me what I 0:20:32.119 --> 0:20:32.760 did for a living. 0:20:33.640 --> 0:20:35.120 He's been in this space for twenty years. 0:20:35.200 --> 0:20:39.280 Right, He's seen from bad Boy to like he's seen 0:20:39.359 --> 0:20:41.000 all these things revolt, he's been there. 0:20:41.320 --> 0:20:43.159 Nobody's ever asked him. And it was like, wait, nobody's 0:20:43.200 --> 0:20:43.600 ever asked me. 0:20:43.600 --> 0:20:45.960 You got so much information because the chance of somebody 0:20:46.000 --> 0:20:47.880 being you are highly likely. The chance of somebody being 0:20:47.880 --> 0:20:50.040 puff is gonna be tough. Right, And so it was 0:20:50.119 --> 0:20:53.000 like the real estate attorney or the real estate agent, 0:20:53.320 --> 0:20:58.720 the tax professional. Right, all these people are entrepreneurs and 0:20:58.760 --> 0:21:01.679 creating businesses that you act actually need, that you should 0:21:01.680 --> 0:21:04.160 know about because there's a great chance that you could 0:21:04.160 --> 0:21:06.120 actually do that and apply it into you everyday life. 0:21:06.520 --> 0:21:08.440 Then it was like all right, once we built up 0:21:08.480 --> 0:21:11.480 that clientele, was like, well, who's next, Right, can we 0:21:11.520 --> 0:21:12.359 get the celebrity? 0:21:12.600 --> 0:21:12.760 Right? 0:21:12.960 --> 0:21:16.359 We always talk about this network across, right, because if 0:21:16.400 --> 0:21:18.760 you network across long enough, like that person might introduce 0:21:18.800 --> 0:21:20.320 you to the next person you're looking for. Right, So 0:21:20.359 --> 0:21:21.840 you start at this level and then you build up 0:21:21.880 --> 0:21:23.760 and build up, and then when you get the celebrity, 0:21:23.800 --> 0:21:25.760 it's like, all right, well, let's pull back the layers because, 0:21:25.800 --> 0:21:28.159 like you said, most people go on interviews because they 0:21:28.160 --> 0:21:30.919 have someone to promote, but most times nobody asks them 0:21:30.960 --> 0:21:33.639 anything about the business. Right, everybody's getting paid for their 0:21:33.680 --> 0:21:35.480 profession or they're making money from it. 0:21:35.520 --> 0:21:36.359 But how are you doing it? 0:21:36.400 --> 0:21:38.600 Because that's the important part, Like we see people doing it, 0:21:38.960 --> 0:21:41.240 they never told us how, and maybe because they didn't 0:21:41.240 --> 0:21:43.080 know or they just didn't feel confident enough to talk 0:21:43.080 --> 0:21:44.240 about it, But. 0:21:44.160 --> 0:21:45.399 That's what this was like. 0:21:45.440 --> 0:21:48.360 It felt like, all right, let's humanize this as much 0:21:48.400 --> 0:21:50.320 as we can. Let's see how much information they will 0:21:50.320 --> 0:21:52.359 in the ship. Because number one, it can help the 0:21:52.440 --> 0:21:54.719 lessons that they learned, or number two, it can inspire 0:21:54.760 --> 0:21:55.760 somebody to do something different. 0:21:55.880 --> 0:21:58.240 For sure, I think you guys are creating the right timing. 0:21:58.320 --> 0:22:01.280 It's like when y'all do something and then everybody starts 0:22:01.320 --> 0:22:03.280 doing it and they said, well it was the right topic. 0:22:03.320 --> 0:22:09.480 No I created this that shoddy line. Yoh they started reinvestment. 0:22:09.000 --> 0:22:16.239 I know, yeah, the first investments. Four thousand people. It 0:22:16.320 --> 0:22:18.600 has to be kind of nerve wracking because this is 0:22:18.640 --> 0:22:22.520 one of the few things that you can't hide, the 0:22:22.600 --> 0:22:23.600 success or failure. 0:22:24.080 --> 0:22:27.240 Right, So if I drop a book, nobody knows howbody 0:22:27.280 --> 0:22:28.400 i'se sold, you know what I mean. 0:22:28.480 --> 0:22:31.040 Like if I drop a podcast, really nobody knows how 0:22:31.040 --> 0:22:35.280 many downloads I got, right, But a live event is 0:22:35.320 --> 0:22:37.720 the one thing you cannot hide if there's no one there. 0:22:38.280 --> 0:22:40.719 I mean, you gotta put people to the front so 0:22:40.760 --> 0:22:44.640 the camera looks good. But four thousand people, which is 0:22:44.680 --> 0:22:50.280 absolutely incredible. Years ago, where did this thought come from? 0:22:50.320 --> 0:22:51.760 And that was a lot so. 0:22:53.440 --> 0:22:56.240 All right, so definitely gotta give a big shot to 0:22:56.520 --> 0:22:58.720 him for a hundred and went to his event in 0:22:58.760 --> 0:23:01.280 Miami and that was the first time that we saw 0:23:01.440 --> 0:23:05.479 something like that, like the level of production and especially 0:23:05.560 --> 0:23:08.159 for our culture, but probably just in general because I know, 0:23:08.240 --> 0:23:10.320 for me personally, I didn't go to any like business 0:23:10.320 --> 0:23:14.240 conferences like that. So we were inspired by that, Like, yo, 0:23:14.280 --> 0:23:17.320 we got to do something like but how many people 0:23:17.320 --> 0:23:19.600 were at that event? I think it was like two 0:23:19.640 --> 0:23:23.200 thousandth uh you know it was just for his community 0:23:23.200 --> 0:23:29.280 prosession proof. So but me, I'm very big on taking 0:23:29.320 --> 0:23:32.200 inspiration but not copying. It's two different things. Like you 0:23:32.200 --> 0:23:33.840 know what I mean, we all get inspired for everything. 0:23:33.880 --> 0:23:36.400 I might but that's a dope hoodie, like I want 0:23:36.400 --> 0:23:38.399 to rework it. I don't want to take your hoodie 0:23:38.400 --> 0:23:40.560 and you know, just put our logo on it. That's copying, 0:23:40.880 --> 0:23:43.000 but being inspired by something that's different. So I've been 0:23:43.040 --> 0:23:48.359 inspired by everything from art, music, everything. So we were inspired, 0:23:48.480 --> 0:23:50.320 but we didn't want to copy. So it was like, 0:23:50.320 --> 0:23:53.200 all right, well, how do we make it different? How 0:23:53.200 --> 0:23:54.960 do we do an event? But we need to do 0:23:55.000 --> 0:23:56.719 an event. We got a lot of momentum, a lot 0:23:56.720 --> 0:23:58.919 of people like us, like we want we want to 0:23:58.960 --> 0:24:01.439 do an event because we did our first event at 0:24:01.480 --> 0:24:04.240 Yes Spot actually, so we were doing events in the 0:24:04.240 --> 0:24:06.240 pandemic shut it down. So it was like this would 0:24:06.240 --> 0:24:09.080 be the first event after the pandemic, but we want 0:24:09.080 --> 0:24:09.720 to rebrand it. 0:24:09.720 --> 0:24:11.040 We don't want to do like the same thing that 0:24:11.080 --> 0:24:11.520 we did. 0:24:11.359 --> 0:24:14.320 Before the pandemic, which before the pandemic, the formula was 0:24:15.200 --> 0:24:17.640 a two day event and it would be the first day, 0:24:17.720 --> 0:24:20.520 like a Saturday, it would be a live podcast, and 0:24:20.560 --> 0:24:23.960 then on Sunday it was an education seminar, right, and 0:24:24.040 --> 0:24:26.320 that's what we did. We did it in DC, we 0:24:26.359 --> 0:24:28.399 did it in Atlanta, and then we would bother to 0:24:28.440 --> 0:24:30.400 do it in Philly, and then we had COVID came 0:24:30.400 --> 0:24:32.640 and shut it down. So it was like, all right, 0:24:32.640 --> 0:24:34.560 we got to do something. We gotta look to scale. 0:24:34.720 --> 0:24:40.520 So understand words is very important. So festival, the idea 0:24:40.560 --> 0:24:44.800 of festival. Might we need to have a festival and 0:24:46.240 --> 0:24:50.399 you know path festival. A lot of times people were 0:24:50.400 --> 0:24:53.119 look at festival like it has to be outside. But 0:24:53.200 --> 0:24:55.880 I looked up the Dictionary's word and it never says 0:24:55.880 --> 0:24:57.920 that the dictionary festival has to be outside. 0:24:58.160 --> 0:24:59.280 It's just characteristics. 0:25:00.080 --> 0:25:01.480 I could look at it and see, I'm not one 0:25:01.560 --> 0:25:05.520 hundred percent sure, but it doesn't say outside. I think 0:25:05.560 --> 0:25:09.840 that's just kind of been associated because a lot of 0:25:09.840 --> 0:25:12.239 festivals are outside. So I think that that's just been 0:25:12.240 --> 0:25:17.640 associated with it, right, So, but it didn't have to 0:25:17.680 --> 0:25:19.760 be called it didn't have to be outside to be 0:25:19.800 --> 0:25:23.880 a festival. So just thinking about it, it was like, all right, well, 0:25:25.040 --> 0:25:28.639 it's difficult to do what we do outside for a 0:25:28.680 --> 0:25:30.879 variety of different reasons if you take the elements of it, 0:25:30.960 --> 0:25:33.080 might rain and stuff like that. But just to get 0:25:33.119 --> 0:25:35.199 people's attention, like you got to actually be able to 0:25:35.240 --> 0:25:38.880 sit down and learn for hours at a time, right, 0:25:39.000 --> 0:25:43.160 and standing outside doesn't really lend itself to that. It's 0:25:43.200 --> 0:25:46.720 good for music when you just halfway listening, halfway drunk, 0:25:47.040 --> 0:25:49.919 like you know, that's not the most important thing, but 0:25:49.960 --> 0:25:53.880 it's like when you actually are have to pay attention 0:25:54.000 --> 0:25:57.920 to something, it's better in a closed setting. So it's 0:25:57.960 --> 0:26:01.919 like that's kind of a hurdle. But what would also 0:26:02.000 --> 0:26:05.440 add to a festival feel? When you start thinking about festivals, 0:26:05.440 --> 0:26:10.720 it's like, what's the what are in festivals? So food trucks, right, 0:26:10.880 --> 0:26:12.600 Like that's part of a festival feel. So I was like, 0:26:12.600 --> 0:26:14.479 all right, well, what if we can add food trucks 0:26:14.480 --> 0:26:18.000 to it and have like a culinary experience And then 0:26:18.040 --> 0:26:20.880 it's like all right, ven the essence once again drawing 0:26:20.920 --> 0:26:23.600 the inspiration and so what they did with their vendor 0:26:23.640 --> 0:26:26.639 marketplace and like Essence Fest that's one of the biggest 0:26:26.640 --> 0:26:28.879 festivals for our culture. So it was like, all right, 0:26:28.920 --> 0:26:32.720 well at that time, nobody was doing vendor marketplaces for 0:26:32.760 --> 0:26:37.160 the events and other people have like a vendor marketplace, 0:26:37.200 --> 0:26:40.160 but it was just like their booths promoting their products, 0:26:40.160 --> 0:26:43.479 which is fine, but nobody had done it where it 0:26:43.520 --> 0:26:48.960 was like outside businesses could set up shop. So it's like, oh, 0:26:49.040 --> 0:26:51.959 this is an opportunity to do that. Now you've got 0:26:52.000 --> 0:26:54.840 two things. You got the vendor space, which is that's 0:26:54.840 --> 0:26:58.320 a festival type of feel. You got food trucks that's 0:26:58.320 --> 0:27:02.560 a festival type of feel. And then the stuff that 0:27:02.640 --> 0:27:07.159 we were already currently doing with the live podcast, like 0:27:07.240 --> 0:27:09.240 the you know, the panel discussions and stuff like that. 0:27:09.240 --> 0:27:10.399 We were already familiar with that. 0:27:11.040 --> 0:27:13.920 And then it's like, all right, well, entertainment is always 0:27:13.920 --> 0:27:15.840 a big part of it, so now if we can 0:27:15.840 --> 0:27:18.439 add an entertainment factor to it. So that's where the 0:27:18.520 --> 0:27:21.119 musicians come in. So now it's like, now we have 0:27:21.200 --> 0:27:23.480 a headline, a performer, or we have you know, for 0:27:23.480 --> 0:27:25.919 a VIP night, we have a performer for that, right, 0:27:25.960 --> 0:27:27.920 So now you add the music part of it, which 0:27:28.000 --> 0:27:31.000 every festival pretty much has some level of music entertainment 0:27:31.040 --> 0:27:31.479 part of it. 0:27:32.200 --> 0:27:36.600 So and then it was like what do we call it? 0:27:37.280 --> 0:27:40.359 And then you know, going back and forth with names 0:27:40.359 --> 0:27:46.159 for a long time, and then invest Fest feel like 0:27:46.240 --> 0:27:48.600 that you really can't come up with a better name 0:27:48.680 --> 0:27:53.440 than that, right Like invest Fest. It's short, simple, conveys 0:27:53.520 --> 0:27:58.080 the message, very easy to put on a shirt and 0:27:58.200 --> 0:28:04.480 for people to remember it rhymes invest Fest and that's 0:28:04.920 --> 0:28:07.480 and that's that's how it was done. That's that's that's 0:28:07.480 --> 0:28:10.920 how that's that's kind of how it how it came 0:28:11.000 --> 0:28:12.040 to trauition. 0:28:11.840 --> 0:28:14.800 And it was never a thing of being feared, right like, 0:28:14.840 --> 0:28:17.600 we never operate in fear. We operate and like all right, 0:28:17.680 --> 0:28:19.600 let's see what we can do next. And so like 0:28:19.640 --> 0:28:22.119 even the title of the name, it was about it 0:28:22.200 --> 0:28:25.720 not being about us, right, So that alleviates any type 0:28:25.720 --> 0:28:27.439 of fear because it really wasn't about us. You think 0:28:27.480 --> 0:28:29.400 about we could have named it during the leisure Fest, 0:28:29.480 --> 0:28:31.480 but we didn't. It was really about the people. Even 0:28:31.520 --> 0:28:33.280 like from the marketplace standpoint, it was like, yeah, some 0:28:33.280 --> 0:28:34.919 people had promoted themselves, but it was like, you know, 0:28:35.280 --> 0:28:37.040 let's let the community be part of it. Because even 0:28:37.040 --> 0:28:39.880 our episodes, right, we could have just stayed it just 0:28:39.920 --> 0:28:42.240 being me and Shoty doing episodes. It was like, now, 0:28:42.320 --> 0:28:45.000 let's figure out how many people can we can highlight 0:28:45.040 --> 0:28:48.360 their greatness, and so all the episodes become like monumental 0:28:48.360 --> 0:28:49.920 because it was highlighting greatness. 0:28:50.080 --> 0:28:50.280 Right. 0:28:50.360 --> 0:28:52.240 Even from a standpoint it was like, all right, well, 0:28:52.280 --> 0:28:54.200 if it's not about us, we know what we're gonna do. 0:28:54.560 --> 0:28:56.120 We do this every day we can. You know, we're 0:28:56.120 --> 0:28:58.280 gonna find somebody to interview. But it was like, we 0:28:58.320 --> 0:29:01.440 have a network, that's how at them, right, So if 0:29:01.520 --> 0:29:03.320 Dave Sham's on network, lets them have a panel. 0:29:03.360 --> 0:29:04.920 If MG's on it, you know what I'm saying. 0:29:04.920 --> 0:29:07.040 So it was like highlighting everything that was going on 0:29:07.560 --> 0:29:10.800 outside of just the people that they see and associate 0:29:10.840 --> 0:29:13.240 with the brand. It was like, nah, this is a brand, 0:29:13.240 --> 0:29:15.760 this is its own ip, and this is about the people. 0:29:15.800 --> 0:29:18.200 So the marketplace becomes that, the food trucks become that, 0:29:18.800 --> 0:29:20.960 the community that comes inside of it becomes that because 0:29:20.960 --> 0:29:24.120 it's more than just a festival where people are gonna 0:29:24.160 --> 0:29:26.640 come and gather and listen to people. It's like, nah, 0:29:26.760 --> 0:29:28.680 this could be your next business partner you're sitting next to. 0:29:28.880 --> 0:29:30.560 For sure that you could you could. 0:29:30.320 --> 0:29:32.680 Find somebody here, your next person there investing in your business. 0:29:33.040 --> 0:29:35.960 Whereas we didn't see that. We were inspired by other people, 0:29:35.960 --> 0:29:38.040 but it was like, all right, this would be we 0:29:38.080 --> 0:29:40.520 can improve on what this is because it's missing that, 0:29:40.920 --> 0:29:41.360 you know what I mean. 0:29:41.800 --> 0:29:44.200 But that's the most I think the most important thing 0:29:44.280 --> 0:29:48.120 is the name? Is it in my opinion because like 0:29:48.200 --> 0:29:49.480 I said, just that. 0:29:50.720 --> 0:29:53.240 It breaks the mole of what There's a lot of conferences. 0:29:54.240 --> 0:29:58.240 There's a lot of symposiums, conferences, different things of that nature. 0:29:58.480 --> 0:30:02.280 You know, to my knowledge, no white has ever named 0:30:02.320 --> 0:30:07.280 something that is business related a festival, So doing that 0:30:08.080 --> 0:30:12.480 already send shockwaves through the system, you think. 0:30:12.600 --> 0:30:16.560 So I was actually on a panel and I was 0:30:16.720 --> 0:30:20.680 I was. I was making the point like that the 0:30:20.840 --> 0:30:25.640 show or the product makes the name, Like people want 0:30:25.640 --> 0:30:29.880 to think of a perfect name, but its like none 0:30:29.880 --> 0:30:32.920 of us would have thought, yeah, we're gonna have all 0:30:32.960 --> 0:30:35.960 these products in one place and we're gonna call it Walmart. 0:30:36.520 --> 0:30:38.200 Well, I think I think they go ahead to hand. 0:30:38.720 --> 0:30:42.520 So the name is extremely important because that's the first 0:30:42.560 --> 0:30:44.640 thing people see, that's what gets them in the door. 0:30:45.080 --> 0:30:46.720 But it's like if you walk in the house with 0:30:46.920 --> 0:30:51.200 no furniture, nothing, you're not You're gonna walk right out right. 0:30:51.880 --> 0:30:54.480 So it got it. Now once the house is fully. 0:30:54.200 --> 0:30:58.120 Decorated and it's crazy art deco and art and all that, 0:30:58.480 --> 0:30:59.920 now you're interested in staying. 0:31:00.080 --> 0:31:02.760 Yeah, it's it's like when you hear rolling Loud before 0:31:02.760 --> 0:31:05.120 you knew what it was, you knew, you knew what 0:31:05.120 --> 0:31:08.280 the name, right, Like Coachella, we didn't know exactly what's happening, 0:31:08.320 --> 0:31:08.960 but you knew the name. 0:31:09.280 --> 0:31:11.240 Even like with Jay what he did with Made in America, 0:31:11.280 --> 0:31:13.440 it was like, what's he doing with that? What is 0:31:13.440 --> 0:31:14.720 this going to be true? Right? 0:31:14.840 --> 0:31:18.000 So like one, I didn't know what earned your Leisure 0:31:18.080 --> 0:31:19.760 meant for like a year, and I thought I already know. 0:31:19.880 --> 0:31:21.680 I already knew you guys from bad Law, you know 0:31:21.680 --> 0:31:26.960 what I mean? Like I don't know. I mean, is 0:31:27.000 --> 0:31:28.720 it is it you come up with a name where 0:31:28.720 --> 0:31:29.440 people get. 0:31:29.280 --> 0:31:31.040 It or is I think? 0:31:31.240 --> 0:31:33.440 I think for the investments, like I said, And this 0:31:33.480 --> 0:31:36.640 is why, like I was really adam, Like in festival, 0:31:36.640 --> 0:31:41.680 I thought was very important because the word festival, now 0:31:41.720 --> 0:31:44.360 you got to live up to create a festival. You 0:31:44.440 --> 0:31:46.520 just can't name it the festival. What happened in your backyard? 0:31:46.520 --> 0:31:48.200 Like you know what I'm saying. So it's like, now 0:31:48.240 --> 0:31:51.840 that that forces you to think outside the box and 0:31:51.880 --> 0:31:54.320 to be original and to add different elements to it 0:31:54.600 --> 0:31:56.160 as opposed to just having a seminar. 0:31:56.400 --> 0:31:57.520 And it's not going to feel the same. 0:31:57.720 --> 0:32:00.320 Right if you named the conference, you probably been to 0:32:00.320 --> 0:32:02.680 a bunch of those, right when you hit festival, it's like, 0:32:03.640 --> 0:32:04.760 what they're doing something different. 0:32:05.560 --> 0:32:08.680 Automatically, they're doing something different. I need to change the 0:32:08.800 --> 0:32:13.120 name myself. Not doing conferences and summits. We're gonna chase 0:32:13.120 --> 0:32:16.840 the whole name, like I got a trademark too. Thanks. 0:32:19.080 --> 0:32:22.480 Let me ask you this. Four thousand people first time? Right? Yes? 0:32:24.160 --> 0:32:26.080 Did you know you were going to have four thousand 0:32:26.120 --> 0:32:29.280 people before you did it? Or it just so happened 0:32:29.360 --> 0:32:30.960 y'all have four thousand? Like what was the number? 0:32:30.960 --> 0:32:33.600 When he's not When you do these type of events, 0:32:33.680 --> 0:32:36.160 especially like where we do it at, like you have 0:32:36.240 --> 0:32:38.440 to have seating for a certain amount of people, so 0:32:38.480 --> 0:32:40.720 it's like seating chart. So it's like, all right, you 0:32:40.720 --> 0:32:42.440 know you're seating for thirty one hundred and four thousand 0:32:42.480 --> 0:32:46.080 whatever that is, and then you can as you get closer. 0:32:46.080 --> 0:32:48.600 You're trying to see maybe we need to take some 0:32:48.600 --> 0:32:50.200 seats away because we're not gonna hit this number. 0:32:50.720 --> 0:32:52.360 But you can add, but it's kind of difficult to 0:32:52.440 --> 0:32:52.840 change that. 0:32:52.960 --> 0:32:54.680 So you you kind of go into it with a 0:32:54.800 --> 0:32:58.160 set target, right of like what you want to hit 0:32:59.040 --> 0:33:01.520 and try to accomplish that goal. 0:33:01.840 --> 0:33:05.520 So that was a target around. 0:33:05.520 --> 0:33:07.480 I don't know the exact number that we targeted, but 0:33:07.760 --> 0:33:09.880 it was it wasn't just a random thing, like because 0:33:09.880 --> 0:33:12.880 it's like you might if it's if you set the 0:33:12.960 --> 0:33:14.920 room for a thousand people and then you tell them 0:33:14.960 --> 0:33:17.880 we got four thousand, that it can't happen, like it 0:33:17.960 --> 0:33:21.120 has to be set for the expectations that you're giving them, 0:33:21.160 --> 0:33:23.840 Like you got to give the venue expectations like this 0:33:23.880 --> 0:33:25.920 is how many people we gotta have, because then they 0:33:25.920 --> 0:33:28.600 got to send the plans to the fire marshall. They 0:33:28.600 --> 0:33:30.920 gotta they gotta, you know, bring the walls in and 0:33:31.360 --> 0:33:33.680 put the chairs in and it's a horidy. 0:33:33.240 --> 0:33:35.600 Of gag, but you got and remember, like if we 0:33:35.680 --> 0:33:37.880 getting the number from to even look for a venue 0:33:37.920 --> 0:33:40.360 that holds this amount of So it's the analytics, right, 0:33:40.440 --> 0:33:42.200 It's the reason why when we look at it it's like, 0:33:42.840 --> 0:33:44.760 we could do it in New York, that's our biggest audience, 0:33:44.800 --> 0:33:47.280 but right it's during COVID, so the time, we couldn't 0:33:47.280 --> 0:33:47.960 do anything any of it. 0:33:48.320 --> 0:33:50.000 So it's like, well, what's the next biggest audience that 0:33:50.040 --> 0:33:51.000 we have? All Atlanta? 0:33:51.160 --> 0:33:53.120 Okay, bast So now we look at that and then 0:33:53.320 --> 0:33:57.080 there's certain like restrictions that we couldn't do because it 0:33:57.120 --> 0:33:58.160 was it was COVID at the time. 0:33:58.160 --> 0:34:00.280 But it was like, all right, well we saw what 0:34:00.320 --> 0:34:01.160 an event looked like. 0:34:01.080 --> 0:34:03.600 When we went to Miami with him for one hundred 0:34:03.600 --> 0:34:06.040 shot out to him again like all right, well they 0:34:06.080 --> 0:34:08.160 can do that, and we hit I feel like our 0:34:08.200 --> 0:34:10.280 audience has grown to a point I think we could maybe. 0:34:10.120 --> 0:34:11.000 Let's try to double that. 0:34:11.719 --> 0:34:14.279 So you got a baseline based on your analytics plus 0:34:14.320 --> 0:34:16.520 your reach plus what you know can be done. It's 0:34:16.560 --> 0:34:18.239 like you've seen in the past, like all right, this 0:34:18.320 --> 0:34:20.160 feels like a number that I think is obtainable for 0:34:20.239 --> 0:34:20.520 us to do. 0:34:20.800 --> 0:34:25.520 But also it's the eye test, but it's also testing 0:34:25.560 --> 0:34:28.200 the waters. So even when we were doing free networking 0:34:28.200 --> 0:34:31.600 events like that kind of gives us an idea. So 0:34:31.640 --> 0:34:35.000 like the London is a perfect example. Invest Fest Europe. 0:34:35.560 --> 0:34:38.040 So we did invest Fest Europe in London last year 0:34:38.120 --> 0:34:39.680 at Royal Albohol. 0:34:40.160 --> 0:34:41.600 So Royal Albohol. 0:34:41.280 --> 0:34:43.400 Is one of the most prestigious venues in the world 0:34:43.800 --> 0:34:48.799 and it holds forty five hundred people. So you don't 0:34:48.920 --> 0:34:51.600 just guess like you don't want to just nothe I'm 0:34:51.600 --> 0:34:53.600 being honest, because people might be listening. They might be 0:34:53.680 --> 0:34:56.120 like it's like, oh, I'm booking Madison Square Garden and 0:34:56.160 --> 0:34:57.759 then it's like you know what I'm saying, like you 0:34:57.760 --> 0:34:59.839 don't want to just book Crypto Arena and then it's 0:34:59.840 --> 0:35:04.560 like one hundred people. So this is a science to it, 0:35:04.880 --> 0:35:08.480 but it's not a set science. So it's a feeling 0:35:08.560 --> 0:35:11.160 that you have. It is an eye test feeling. But 0:35:11.200 --> 0:35:13.120 I think you also have to do other events to 0:35:13.160 --> 0:35:15.200 work your way up to that. So before we did 0:35:15.200 --> 0:35:17.320 the Royal autb Hall, we did a free event in London, 0:35:18.080 --> 0:35:22.560 free networking event, and twenty five hundred people came to 0:35:22.640 --> 0:35:24.239 a venue that whole three hundred and it was two 0:35:24.280 --> 0:35:25.040 thousand people. 0:35:24.840 --> 0:35:25.800 On the street. 0:35:26.040 --> 0:35:30.600 So that that gave us a feeling that there was 0:35:31.040 --> 0:35:34.440 a high demand in London and with enough time and 0:35:34.600 --> 0:35:38.960 enough marketing, we felt confident that we could fill up 0:35:39.040 --> 0:35:39.439 royal level. 0:35:39.560 --> 0:35:42.240 It's never guaranteed. You don't know, three hundred people. 0:35:42.520 --> 0:35:44.640 Yeah, it was crazy, but that's I mean even that 0:35:44.760 --> 0:35:47.120 to that point, it was like, yeah, Atlanta, our first 0:35:47.160 --> 0:35:49.000 event was in Atlanta. How many tickets did we sell? 0:35:49.040 --> 0:35:50.319 All right, let's look at the ant links for that 0:35:50.560 --> 0:35:53.040 we did a networking event. How many people showed up? 0:35:53.400 --> 0:35:55.319 You mean, like we started to see these things and 0:35:55.320 --> 0:35:57.839 it was like, this makes sense, we can we can 0:35:57.880 --> 0:35:58.640 get this done here. 0:35:58.760 --> 0:36:02.520 So the last event that we did, we was the 0:36:02.520 --> 0:36:03.960 Atlanta event that we did at your spot. 0:36:03.960 --> 0:36:06.480 We did like five hundred people, right, And that was 0:36:07.120 --> 0:36:07.440 then we. 0:36:07.360 --> 0:36:10.440 Took like eighteen months because of COVID took off, and 0:36:10.440 --> 0:36:12.760 then we came back and we saw like him fine 0:36:12.800 --> 0:36:15.080 and had almost two thousand people in his event. So 0:36:15.160 --> 0:36:16.520 I was like, all right, well, if we did five 0:36:16.600 --> 0:36:20.560 hundred almost two years ago, he has two thousand. You know, 0:36:21.160 --> 0:36:24.200 we kind of know Atlanta's a very good. 0:36:24.040 --> 0:36:24.799 Market for us. 0:36:25.160 --> 0:36:26.919 So you start playing around the numbers in your head, 0:36:26.960 --> 0:36:28.399 like you know, it's still like I said, it's still 0:36:28.400 --> 0:36:31.760 not a set science because you don't know anything as possible. 0:36:31.800 --> 0:36:34.000 For sure, people might not come, you know, what I'm saying, 0:36:34.040 --> 0:36:35.319 it's always a risk when you're an event. 0:36:35.360 --> 0:36:37.160 Did we ever have a feeling like did you ever 0:36:37.440 --> 0:36:39.520 anybody ever feel especially like you lost it? 0:36:39.880 --> 0:36:41.560 Yea, they did not don't come. 0:36:41.600 --> 0:36:45.839 But again, this is like, this is twenty twenty one, right, 0:36:45.960 --> 0:36:48.640 So like even I got COVID, Like even leading up 0:36:48.680 --> 0:36:50.439 to it, I was sick, like it was a chance 0:36:50.440 --> 0:36:52.040 that I might not even made it to the first 0:36:52.040 --> 0:36:54.200 remember that. So it was like I didn't think that 0:36:54.200 --> 0:36:56.520 people wouldn't come. I just didn't know if people felt 0:36:56.520 --> 0:36:59.120 safe enough to come. There was little of that, you 0:36:59.160 --> 0:37:01.080 know what I mean, because it was like we still 0:37:01.080 --> 0:37:03.400 didn't know, Like there was still hot end the season 0:37:03.400 --> 0:37:05.399 where it was like I'm not sure do I want 0:37:05.400 --> 0:37:07.600 to risk my health or get this information. And so 0:37:07.640 --> 0:37:09.080 if people had to put that in their mind, it 0:37:09.120 --> 0:37:12.000 was like there's some doubt. But you know, we were 0:37:12.040 --> 0:37:13.319 looking at it when were leading up to it, I'm 0:37:13.360 --> 0:37:16.040 just like, nah, this is happening. And then it became like, 0:37:16.320 --> 0:37:18.480 you know, Shoty was down here a week early. I 0:37:18.680 --> 0:37:20.400 was out here, Mike was already out here. I was like, 0:37:20.400 --> 0:37:23.279 there's no way I'm missing this. People look out by 0:37:23.400 --> 0:37:23.799 missing this. 0:37:25.200 --> 0:37:29.480 All right, So first of then four thousand people, amazing success. 0:37:30.080 --> 0:37:32.400 What'd you do wrong? The first one? 0:37:33.000 --> 0:37:36.200 I'm not just not necessarily sure we did anything wrong. 0:37:36.440 --> 0:37:39.480 It was just a short amount of time. It was 0:37:39.520 --> 0:37:42.640 like six weeks from started to finish as far as 0:37:42.719 --> 0:37:44.320 so you know it's six weeks. 0:37:44.600 --> 0:37:47.959 Yeah, so I'm map this out right, So him five hundred. 0:37:48.000 --> 0:37:51.360 This event was in April of that year, so like 0:37:51.400 --> 0:37:54.600 you're doing the inspiration from there, right, You're like, oh, wait, okay, 0:37:54.920 --> 0:37:57.160 we could do this. And I remember we had a conversation. 0:37:57.200 --> 0:37:59.160 He was like, Yo, we're gonna do this, and I 0:37:59.200 --> 0:38:01.520 think it probably was like May. He's like, I'm like, 0:38:01.880 --> 0:38:04.279 let's do it. It was a group chat. I got an 0:38:04.320 --> 0:38:07.919 idea that was like in in the May joint. 0:38:07.960 --> 0:38:11.920 We didn't really formulize the plan to get and it 0:38:11.960 --> 0:38:14.759 was it was like, guys, first. 0:38:13.440 --> 0:38:15.239 We get we're going to do this or not, and 0:38:15.280 --> 0:38:16.600 it was like, let's do this all we need to 0:38:16.640 --> 0:38:16.840 do so. 0:38:17.280 --> 0:38:20.799 But I mean, given the circumstances, I think we did 0:38:20.800 --> 0:38:23.080 pretty good. So I don't necessarily look at it like 0:38:23.120 --> 0:38:25.600 what we did wrong. It's just what what can you add? 0:38:26.080 --> 0:38:29.880 Even this year, like every year, it's like look to see, Okay, 0:38:29.960 --> 0:38:33.960 what could we add, what was missing? What could have 0:38:34.080 --> 0:38:37.000 made it an even better experience? So that's kind of 0:38:37.000 --> 0:38:39.239 what I think. It's a better way to kind of 0:38:39.280 --> 0:38:43.040 frame it of like what's a better experience, a better 0:38:43.719 --> 0:38:46.800 you know, user vibe as opposed to just kind of 0:38:46.880 --> 0:38:48.080 keeping the same thing going. 0:38:47.920 --> 0:38:50.440 There the yea, every detail right, Like you're looking at 0:38:50.440 --> 0:38:51.840 everything from again analytics? 0:38:51.920 --> 0:38:54.560 Right? Was was our ticket pricing? And correct? Was our 0:38:54.680 --> 0:38:57.040 VP venue? Correct? Can we make it better? How? How 0:38:57.080 --> 0:38:57.799 can we make it bigger? 0:38:57.840 --> 0:39:00.520 How do we make the experience for you know, the 0:39:00.520 --> 0:39:03.600 person was coming as great as possible? How we make 0:39:03.640 --> 0:39:05.480 it as impactful as possible? 0:39:05.640 --> 0:39:10.200 Hold that thought when you're thinking about okay, one is 0:39:10.239 --> 0:39:15.200 okay the workshops, But like when you start curating a 0:39:15.239 --> 0:39:19.279 feeling that you want people to have, do y'all consider that, 0:39:20.000 --> 0:39:22.160 Like is that something that you're mapping on a white board? 0:39:22.239 --> 0:39:24.879 I want people to like feel this when they leave. 0:39:25.840 --> 0:39:30.160 Well, for me personally, it's not necessarily that it's creating 0:39:30.200 --> 0:39:33.680 an experience, because you really can't control how somebody feels, 0:39:34.120 --> 0:39:37.759 But it's like you can control the experience that they get. 0:39:37.960 --> 0:39:40.440 And nine times out of ten, if you create an 0:39:40.480 --> 0:39:44.000 experience that's unique that's the point of just creating a 0:39:44.080 --> 0:39:47.960 unique experience. Then it's going to be a memorable moment. 0:39:48.200 --> 0:39:50.240 I think that's the most important thing, like just creating 0:39:50.320 --> 0:39:54.120 moments Like it's like creating memorable moments that people really 0:39:54.160 --> 0:39:55.560 remember for a long period of times. 0:39:55.560 --> 0:39:57.680 Playing a moment from the first of that a moment 0:39:57.760 --> 0:40:00.360 like that, you would you know somebody was in the 0:40:00.360 --> 0:40:02.000 They're like, whoa, I won't forget this. 0:40:02.200 --> 0:40:04.880 It's a variety of different things that happened. But my 0:40:04.920 --> 0:40:07.000 brother Kenny Burns his head. That was a dope panel. 0:40:07.080 --> 0:40:10.480 Actually that was the I think that was a keynote panel. 0:40:10.239 --> 0:40:12.080 For that year when we had him. 0:40:12.280 --> 0:40:15.760 Jim Jones nineteen Keys Style was a very eclectic group 0:40:15.800 --> 0:40:19.080 that was put together. But after that, Jim Jones did 0:40:19.120 --> 0:40:21.200 something that was really dope where he walked the vendom 0:40:21.200 --> 0:40:23.200 market He actually had a boof in the vendor market place. 0:40:23.239 --> 0:40:25.719 He had a crypto ATM machine and he walked the 0:40:25.800 --> 0:40:31.080 vendor marketplace. And that was the first celebrity that actually 0:40:31.080 --> 0:40:33.439 did that. Steve Harvey did it the next year and 0:40:33.440 --> 0:40:36.040 they went crazy. But that was that was a dope 0:40:36.120 --> 0:40:37.959 moment because. 0:40:37.840 --> 0:40:40.560 Asking for that or they just tried to do it 0:40:40.600 --> 0:40:42.960 for which ones are you asking them? 0:40:43.040 --> 0:40:45.719 Like, hey, no, Jim, Jim wanted to. Well, Jim had 0:40:45.760 --> 0:40:47.799 an incentive to do it because he had a vendor. 0:40:47.840 --> 0:40:50.840 He was a vendor, right, so it's like it was 0:40:50.840 --> 0:40:53.840 in his best interest to try to create buzz around 0:40:53.840 --> 0:40:54.280 his booth. 0:40:55.080 --> 0:40:59.279 So Sah was just kind of he wanted to do it. Yeah, 0:40:59.320 --> 0:41:01.279 that was just like he wanted to do it. 0:41:01.440 --> 0:41:04.400 I know, I know that's your man's Now, let's not 0:41:04.520 --> 0:41:06.600 ask hs. I don't want to call him Steve and 0:41:06.760 --> 0:41:07.799 just be super and fun. 0:41:07.880 --> 0:41:11.040 But yeah, he he he heard about it, he saw 0:41:11.040 --> 0:41:12.640 the impact that it had, and he was like, I 0:41:12.680 --> 0:41:13.160 want to do it. 0:41:13.239 --> 0:41:14.000 Let's let's just go. 0:41:14.920 --> 0:41:17.480 How it turned out was was was that was a 0:41:17.520 --> 0:41:19.640 scene like you want to talk about moments that that 0:41:19.760 --> 0:41:22.760 was a moment I think for the first one. That's crazy. 0:41:22.840 --> 0:41:24.480 He didn't I thought he was mentioned that, but it was. 0:41:25.280 --> 0:41:27.279 I watched him go out there and interview by himself. 0:41:26.960 --> 0:41:33.000 For the first time. I was time. Yeah, thanks as leader. 0:41:33.120 --> 0:41:35.000 I was too sick to get up there, right. 0:41:35.080 --> 0:41:37.520 I was backstage popping pills and I'm watching I'm trying 0:41:37.520 --> 0:41:39.120 to build up enough energy to go up there, and 0:41:39.120 --> 0:41:40.680 we're sitting there and he's like you coming. I'm like 0:41:41.520 --> 0:41:43.239 I can't. I physically couldn't get up there. 0:41:43.360 --> 0:41:46.280 How'd you feel? Was it? 0:41:46.320 --> 0:41:47.560 Yeah? That was cool? 0:41:47.600 --> 0:41:49.880 It was cool. But the impact of that interview right, 0:41:49.920 --> 0:41:50.600 it was him. 0:41:50.960 --> 0:41:55.160 It was Ryan Leslie Harper and like most people know 0:41:55.239 --> 0:41:58.000 Ryan Leslie from music, but now he's talking about how 0:41:58.000 --> 0:42:01.239 he invested in Apple and it's like it's a whole 0:42:01.239 --> 0:42:04.239 different feeling. I'm sitting back there like part of me 0:42:04.320 --> 0:42:06.200 is like can I get up to get it? And 0:42:06.200 --> 0:42:08.080 it was like, nah, let's just let him go. 0:42:08.120 --> 0:42:08.640 Let's let him go. 0:42:08.719 --> 0:42:10.920 This is great to watch, like it was that moment. 0:42:11.760 --> 0:42:13.399 It was you know what I'm saying, So like these 0:42:13.440 --> 0:42:15.080 type of things you remember, I'm just saying that was 0:42:15.120 --> 0:42:17.759 just crazy, Like this is us. I'm watching us on 0:42:17.880 --> 0:42:19.319 days like this is us, this is our thing. 0:42:20.040 --> 0:42:26.799 So this is not natural. Year one, four thousand, Year two, 0:42:28.040 --> 0:42:29.200 fourteen thousand. 0:42:29.880 --> 0:42:32.200 Yeah, yeah, something happened. 0:42:32.440 --> 0:42:36.680 Steve Harvey definitely. We can't can't remember the guy we 0:42:36.719 --> 0:42:37.759 referenced before. 0:42:37.640 --> 0:42:41.359 Can't take full credit for this because it's all about partnerships. 0:42:41.400 --> 0:42:43.160 And when we met. 0:42:43.080 --> 0:42:45.799 Steve Harvey, he said he wanted to do business with us, 0:42:45.840 --> 0:42:48.799 so proposed like, well, this is an opportunity that you know, 0:42:48.880 --> 0:42:52.120 maybe you can become a partner with us, and he 0:42:52.200 --> 0:42:58.680 became a partner. So he did a few very pivotal things. A. 0:42:58.880 --> 0:43:01.600 He came right so he's one of the biggest stars 0:43:01.600 --> 0:43:03.160 in the world, so putting his name on the bill 0:43:03.239 --> 0:43:04.680 was extremely helpful. 0:43:04.880 --> 0:43:09.759 He also got us Tyler Perry epic. Now we don't 0:43:09.800 --> 0:43:12.960 come outside. That changes the word, right, that changes That 0:43:13.040 --> 0:43:13.800 changes things. 0:43:14.239 --> 0:43:17.720 And we went on his show and I never forget, 0:43:17.719 --> 0:43:21.000 like us, the impact of that. And I don't never 0:43:21.040 --> 0:43:23.080 really listen to his morning show, so I didn't really know. 0:43:23.760 --> 0:43:27.160 I didn't know how impactful his reach was. But it's 0:43:27.200 --> 0:43:31.839 the number one syndicated morning show in America and it's 0:43:31.880 --> 0:43:34.000 over I think they have like between six to ten 0:43:34.040 --> 0:43:40.000 million weekly listeners. So he put us on this show. 0:43:40.080 --> 0:43:43.040 He came up market Mondays also, which was beneficial. But 0:43:43.080 --> 0:43:45.799 we went on his show, and after we went on 0:43:45.880 --> 0:43:48.239 his show, it just never it took off and it 0:43:48.239 --> 0:43:49.080 never came down. 0:43:49.800 --> 0:43:53.759 No serious, it was that level of impact because you 0:43:53.800 --> 0:43:55.960 got to remember, there's the audience that he's talking to, right, 0:43:55.960 --> 0:43:57.759 Like we might not be listening, but my mom's listening 0:43:57.760 --> 0:44:00.320 to that Every day. Sure, and he has a certain 0:44:00.360 --> 0:44:03.160 region of the country that if he does something, they're 0:44:03.160 --> 0:44:05.680 supporting it. And so the fact that he was not 0:44:05.760 --> 0:44:08.480 only our partner, but he was speaking at the event, 0:44:08.960 --> 0:44:11.319 it just added to it. Plus it just from an 0:44:11.320 --> 0:44:13.759 other standpoint, it was like who else does he have 0:44:14.120 --> 0:44:16.000 reach to? And so like that's how you get a 0:44:16.080 --> 0:44:19.120 Dan Cathy, And that's how Dave Shan's has an e fic. 0:44:19.000 --> 0:44:20.759 Conversation with Dan Kathy. You know what I'm saying. 0:44:21.160 --> 0:44:23.719 So like all these people, like his network is a 0:44:23.800 --> 0:44:26.200 lot larger than ours, but now that he's our partner, 0:44:26.320 --> 0:44:27.480 we have access to his network. 0:44:27.880 --> 0:44:32.040 Okay, back up a little bit. Yeah, I don't know 0:44:32.080 --> 0:44:32.879 if it was. 0:44:33.360 --> 0:44:35.719 Okay, we have four thousand people at one and now 0:44:35.760 --> 0:44:38.320 Steve is like, hey, I want to be your partner, 0:44:38.600 --> 0:44:39.880 Like how did that come about? 0:44:40.040 --> 0:44:41.799 But when we met him, So we met him, we 0:44:41.840 --> 0:44:45.360 did an interview with him, which dad came a classic conversation. 0:44:45.440 --> 0:44:47.040 Get that. 0:44:47.160 --> 0:44:52.640 So we were real close with the talent agent at 0:44:52.920 --> 0:44:55.560 Black Effect. The cold spans shot out to her and 0:44:56.520 --> 0:44:58.480 she's Jamaican. So we just had this thing, like I 0:44:58.719 --> 0:45:00.800 call it once a week. We just talked just regular 0:45:00.840 --> 0:45:02.600 things every now and then she was like, Yo, I 0:45:02.600 --> 0:45:04.359 have this person that's interested there on the press room. 0:45:04.400 --> 0:45:05.040 They want to do it. 0:45:05.320 --> 0:45:07.880 And she called me one day in the summer and 0:45:07.920 --> 0:45:10.480 she was like, Hey, I got this golf tournament I 0:45:10.480 --> 0:45:12.160 want you to go to, but I can't tell anybody 0:45:12.200 --> 0:45:13.280 at Black Effect yet. 0:45:13.520 --> 0:45:15.600 I'm like, who is it? She was like, Seve Harvey. 0:45:16.480 --> 0:45:18.320 I want you to go there and I want you 0:45:18.360 --> 0:45:21.040 to do an interview with him, but you can't let 0:45:21.040 --> 0:45:21.799 anybody know yet. 0:45:21.840 --> 0:45:24.960 I'm like whatever, cold, like whatever. She's like, no, serious, 0:45:24.960 --> 0:45:27.040 I'm serious about this. We're getting closer to it. 0:45:27.040 --> 0:45:30.640 It's in Abu Dhabi, right, And I'm like, y'all all right, whatever, 0:45:31.760 --> 0:45:33.280 I didn't We didn't go to that golf tournament. 0:45:33.280 --> 0:45:35.439 She calls me later, She's like, listen, why not. Well 0:45:35.480 --> 0:45:35.799 it didn't. 0:45:35.800 --> 0:45:38.960 It didn't pan out. The schedules didn't pan out because 0:45:39.000 --> 0:45:41.160 he wanted. His schedule was kind of crazy, like he 0:45:41.280 --> 0:45:43.960 spends like two months out the year out there, and 0:45:44.000 --> 0:45:45.799 we just it didn't work. But she was like, look, 0:45:45.840 --> 0:45:47.480 next year, you'll definitely don't, but I'm gonna put you 0:45:47.560 --> 0:45:50.200 in contact with his somebody from his team. 0:45:50.239 --> 0:45:52.600 The name is Tabtie Stevens. I'm all right, cool. 0:45:53.920 --> 0:45:56.800 Suppose to Tabdi and he was like, listen, we love y'all. 0:45:56.880 --> 0:45:58.400 It's the first time I speaking to him. He's like, 0:45:58.600 --> 0:45:59.239 we love y'all. 0:45:59.239 --> 0:45:59.799 We love y'all. 0:45:59.800 --> 0:46:03.279 I'm from Atlanta. Everybody in Atlanta rocks with y'all. We 0:46:03.360 --> 0:46:06.120 know what y'all doing at station is definitely doing the interview. 0:46:07.000 --> 0:46:07.359 My bad. 0:46:07.480 --> 0:46:08.759 I was supposed to set it up for y'all to 0:46:08.760 --> 0:46:10.640 come to Abu Dhabi and just didn't worry. Y'all coming 0:46:10.680 --> 0:46:12.880 next here for sure, but before that, we gotta do 0:46:12.920 --> 0:46:15.120 this interview. I'm like, all, I bet this is like November. 0:46:15.760 --> 0:46:18.200 He's like, I'm like, yes, Shad, they said were gonna 0:46:18.200 --> 0:46:18.839 interview see Harvard. 0:46:18.840 --> 0:46:20.960 He's like, yeah, earners, what's going on? 0:46:21.120 --> 0:46:21.359 Listen? 0:46:21.600 --> 0:46:25.080 EYLU is relaunching, revamping, retooling. That's right. 0:46:25.120 --> 0:46:28.560 We're creating a new educational experience that's more expansive. 0:46:28.680 --> 0:46:29.680 Shoty telling what we got. 0:46:29.760 --> 0:46:32.919 Yes, twenty twenty three, we got a lot. It's still 0:46:32.960 --> 0:46:35.040 a lot playing for you guys. 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Let's Square handle 0:48:17.719 --> 0:48:22.600 the back end so you can keep pushing your vision forward. 0:48:23.960 --> 0:48:26.200 This episode is brought to you by P and C Bank. 0:48:26.600 --> 0:48:29.360 A lot of people think podcasts about work are boring, 0:48:29.600 --> 0:48:33.440 and sure they definitely can be, but understanding a professionals 0:48:33.520 --> 0:48:36.760 routine shows us how they achieve their success little by little, 0:48:37.160 --> 0:48:40.799 day after day. It's like banking with P and C Bank. 0:48:41.280 --> 0:48:44.080 It might seem boring to save, plan and make calculated 0:48:44.080 --> 0:48:47.200 decisions with your bank, but keeping your money boring is 0:48:47.239 --> 0:48:50.560 what helps you live or more happily fulfilled life. P 0:48:50.680 --> 0:48:55.480 and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 0:48:55.560 --> 0:48:58.160 Boring since eighteen sixty five is a service mark of 0:48:58.200 --> 0:49:02.240 the PNC Financial Service Group. P and C Bank National 0:49:02.280 --> 0:49:04.080 Association Member FDIC. 0:49:05.840 --> 0:49:09.520 An illegal alien from Guatemala charged with raping a child 0:49:09.560 --> 0:49:13.320 in Massachusetts. An MS thirteen gang member from Al Salvador 0:49:13.600 --> 0:49:17.719 accused of murdering a Texas man of Venezuelan charged with 0:49:17.800 --> 0:49:21.680 filming and selling child pornography in Michigan. These are just 0:49:21.800 --> 0:49:25.560 some of the heinous migrant criminals caught because of President 0:49:25.560 --> 0:49:26.000 Donald J. 0:49:26.080 --> 0:49:27.040 Trump's leadership. 0:49:27.320 --> 0:49:30.960 I'm Christy nom the United States Secretary of Homeland Security. 0:49:31.280 --> 0:49:35.040 Under President Trump, attempted illegal border crossings are at the 0:49:35.080 --> 0:49:38.960 lowest levels ever recorded, and over one hundred thousand illegal 0:49:38.960 --> 0:49:42.799 aliens have been arrested. If you are here illegally, your 0:49:42.880 --> 0:49:46.239 next you will be fine nearly one thousand dollars a day. 0:49:46.400 --> 0:49:49.640 Imprisoned and deported, you will never return. 0:49:49.960 --> 0:49:53.000 But if you register using our CBP home app and 0:49:53.080 --> 0:49:55.960 leave now, you could be allowed to return legally. 0:49:56.320 --> 0:49:58.600 Do what's right. Leave now. 0:49:58.880 --> 0:50:03.239 Under President Trump, America's laws, border and families. 0:50:02.840 --> 0:50:05.239 Will be protected sponsored by the United States Department of 0:50:05.280 --> 0:50:05.880 Home mad Security. 0:50:05.960 --> 0:50:10.279 When it happens, I'm like, I don't believe it's not 0:50:10.360 --> 0:50:12.040 even when it happens, it happens. 0:50:12.400 --> 0:50:15.879 I always I always like the curb, my enthusiastic. 0:50:18.840 --> 0:50:20.680 So I'm like, this is no vemba. I'm like whatever, 0:50:21.040 --> 0:50:23.759 top of the year I revisited. They're like, yo, you know, 0:50:24.200 --> 0:50:26.600 first quarter, we're getting this done. January. It's his birthday. Month. 0:50:26.640 --> 0:50:28.440 He travels a whole month of January. We can't do it. 0:50:28.760 --> 0:50:30.440 Hit me at the top of February. I'm like, I 0:50:30.440 --> 0:50:32.319 bet him at the top of February. Yo, we're good. 0:50:32.360 --> 0:50:35.000 He's like, yeah, February seventeenth, for I remember the date. 0:50:35.480 --> 0:50:38.480 I'm like, that works, let's do it. He's like, all right, 0:50:38.480 --> 0:50:40.640 I'll send you all the information you need to know. 0:50:40.840 --> 0:50:42.440 Y'all need cameras and anything. I'm like, now we're good. 0:50:42.480 --> 0:50:45.760 He's like, seventeenth. Make sure y'all come game seventeen. 0:50:46.360 --> 0:50:49.800 He snapped on that interview too, and y'all asked all 0:50:50.040 --> 0:50:51.640 the right questions. 0:50:51.960 --> 0:50:56.960 Y'all dropped forty It was no stop stop, like the 0:50:57.040 --> 0:50:58.359 setups and like the. 0:50:58.600 --> 0:51:00.279 I mean, you know, what do you you interest you people? 0:51:00.320 --> 0:51:02.600 So you know it takes to to dance. You gotta 0:51:02.600 --> 0:51:04.200 have a dancing partner and a lot of time. 0:51:04.239 --> 0:51:04.520 People. 0:51:04.840 --> 0:51:07.480 They you know, you could be the greatest interviewer in 0:51:07.520 --> 0:51:10.000 the world, but if the person that you're interviewing isn't 0:51:10.040 --> 0:51:13.400 into it, it's not gonna translate. Well, so it's like, 0:51:14.080 --> 0:51:16.200 I think we did a great job of asking questions. 0:51:16.200 --> 0:51:19.560 But he did a triman. He was fully engaged. He 0:51:19.600 --> 0:51:23.600 wanted to do it. He was, you know, just everything 0:51:23.640 --> 0:51:26.959 about it, from telling jokes to being vulnerable to giving 0:51:27.000 --> 0:51:32.839 his life like he's yes, it's humbling that you say 0:51:32.840 --> 0:51:35.560 that we did a great job, but it's extremely We 0:51:35.680 --> 0:51:38.480 have to give him credit because it was like, you know, 0:51:38.920 --> 0:51:42.360 he it was masterful. How he was answering the questions, 0:51:42.440 --> 0:51:44.440 how he was you know, going in and out of 0:51:44.480 --> 0:51:47.040 the topics, how he was ready, he had the bullet points, 0:51:47.080 --> 0:51:49.760 even like the first question was like your five pillars 0:51:49.800 --> 0:51:52.000 of success, and that took like fifteen minutes because like 0:51:52.040 --> 0:51:54.560 he was literally went off every five pillar, Like there 0:51:54.640 --> 0:51:56.920 was so many viral moments in that in that episode. 0:51:57.120 --> 0:52:00.440 But he was in the right frame of mind and 0:52:00.480 --> 0:52:03.920 he was willing to share information that he never shared before. 0:52:04.360 --> 0:52:08.040 Very vulnerable in a lot of different spaces. So he 0:52:08.080 --> 0:52:11.840 did a great job of relaying the information. 0:52:12.040 --> 0:52:14.040 It was take these flowers takes. 0:52:13.840 --> 0:52:16.160 Me, I'm gonna tell you, is not. 0:52:18.840 --> 0:52:23.360 Like without putting it takes to to dance, not like 0:52:23.520 --> 0:52:25.040 you gonna have you have a dancing partner. 0:52:25.120 --> 0:52:26.839 So we did all part, but he did his part 0:52:26.840 --> 0:52:27.120 as well. 0:52:27.280 --> 0:52:28.800 When we left that interview, and I'm sure you probably 0:52:28.800 --> 0:52:30.759 experience it sometimes you leave an interview and you're like. 0:52:31.560 --> 0:52:34.040 We got one. We looked at each other right after 0:52:34.040 --> 0:52:36.040 the interview and we were like, our lives are never 0:52:36.120 --> 0:52:36.680 gonna be the same. 0:52:37.680 --> 0:52:40.720 Really, Yeah, as soon as we walked out dragging the equipment, 0:52:40.840 --> 0:52:42.520 we're like, Yo, our lives is never gonna be the same. 0:52:42.560 --> 0:52:44.320 Where are you basing that off of the information? 0:52:44.520 --> 0:52:47.720 Or we had a conversation prior, so before the interview, 0:52:47.760 --> 0:52:50.680 we spoke for about maybe an hour and a half, 0:52:51.000 --> 0:52:52.440 and then we did the interview, which is almost like 0:52:52.480 --> 0:52:55.520 two hours, and then after the interview, we spoke for 0:52:55.560 --> 0:52:58.719 another two hours, and based on the conversations we have 0:52:58.800 --> 0:53:01.560 in the room, it was like this is the one, 0:53:01.719 --> 0:53:03.120 but our lives is never going to be the same. 0:53:03.160 --> 0:53:05.000 Because he's like, Yo, we're getting this done. 0:53:05.080 --> 0:53:06.640 I'm now going to be your partner in this invest 0:53:06.760 --> 0:53:09.800 festival and invest festival. Let's see how we can scale 0:53:09.800 --> 0:53:11.160 this thing. We need to have as many people there 0:53:11.160 --> 0:53:13.240 as possible. I want to have the most impact as possible. 0:53:13.440 --> 0:53:15.160 So we knew that our lives wanted to be the same. 0:53:15.640 --> 0:53:18.640 But then when we saw when the episode came out 0:53:18.880 --> 0:53:21.840 and him telling us like after you know, you know, 0:53:21.960 --> 0:53:24.120 a couple of weeks a few months after, he was like, 0:53:24.719 --> 0:53:27.080 this was the most impactful interview that I've ever had 0:53:27.320 --> 0:53:28.440 in my career in. 0:53:28.400 --> 0:53:33.000 Thirty five years. So here's the interesting part, because what 0:53:33.040 --> 0:53:33.839 you said is right, Like. 0:53:34.520 --> 0:53:36.520 When he goes to do an interview, and he had 0:53:36.560 --> 0:53:37.840 his own talk show, but when he goes to do 0:53:37.880 --> 0:53:40.319 other people's interviews, it's the same thing. They want to 0:53:40.360 --> 0:53:44.200 know what he's promoting, how his family's doing, and he. 0:53:44.239 --> 0:53:45.479 Can't tell a joke really quick. 0:53:46.480 --> 0:53:48.600 You never get to hear anything else about the business. Right, 0:53:48.600 --> 0:53:51.000 he's building a business empire in front of our faces. 0:53:51.320 --> 0:53:52.520 Nobody's asking the questions. 0:53:52.680 --> 0:53:56.200 We see him on our television every night in syndicasional family. 0:53:56.360 --> 0:54:00.000 Nobody's asking the questions. So we were able to do that. Yeah, definitely. 0:54:00.080 --> 0:54:01.920 He was willing to dance with us and he enjoyed 0:54:02.000 --> 0:54:04.040 having us there, which made it a lot easier. 0:54:04.239 --> 0:54:05.680 But it was like both sides like we knew it 0:54:05.680 --> 0:54:06.439 was going to change our. 0:54:06.360 --> 0:54:08.759 Lives, and for him it was like, thank you for 0:54:08.920 --> 0:54:11.239 this opportunity, but I mean, we were gracious to have it. 0:54:11.520 --> 0:54:14.359 Give me your give me your perspective from our lives 0:54:14.360 --> 0:54:15.200 will never be the same. 0:54:15.360 --> 0:54:18.799 No, So he didn't commit to invest fest At that time, 0:54:18.840 --> 0:54:20.520 he just said that he wanted to work with us. 0:54:20.920 --> 0:54:23.319 We proposed to invest Fest. I did it to beat 0:54:24.080 --> 0:54:25.160 a little bit after that. 0:54:26.080 --> 0:54:28.960 But you know, just when you when you go to 0:54:29.000 --> 0:54:32.960 his house, it's not a regular house, so it's it's 0:54:33.000 --> 0:54:35.400 in a state like they actually they take your I D 0:54:36.640 --> 0:54:40.560 like you gotta sign an NBA. Really like there's security 0:54:40.719 --> 0:54:43.920 on the grounds, like you know, it's like you're going somewhere, 0:54:44.200 --> 0:54:46.120 and that's a that's the first his home. 0:54:46.320 --> 0:54:47.279 Yeah, yeah, yeh take out. 0:54:47.360 --> 0:54:48.799 That was the first time that I ever went to 0:54:48.840 --> 0:54:51.000 a house like that. I never I personally, I never 0:54:51.040 --> 0:54:52.560 went to a house where I had to sign an 0:54:52.600 --> 0:54:55.040 NDA and there was a guard at the gate with 0:54:55.160 --> 0:54:57.640 the dog and all of that, and walkie talkies and 0:54:57.680 --> 0:54:59.799 all that and tennis courts and all of that type 0:54:59.840 --> 0:55:02.440 of up. So he really, you know, that was an 0:55:02.480 --> 0:55:04.600 experience within itself just to actually go there. 0:55:05.239 --> 0:55:09.000 And like you said, the conversation that we had was. 0:55:09.920 --> 0:55:13.360 Almost five hours when you add up before the interview 0:55:13.360 --> 0:55:16.799 in the after and you know, obviously you know, he's 0:55:16.840 --> 0:55:20.000 a kingmaker, like he has a lot of influence. So 0:55:20.080 --> 0:55:22.200 when he took a liking to us, and he was 0:55:22.280 --> 0:55:24.040 saying like he wanted to do stuff with us, like 0:55:24.040 --> 0:55:25.279 he wants to do this, he wants to do that. 0:55:25.360 --> 0:55:26.759 So I was like, all right, this is. 0:55:26.719 --> 0:55:30.439 Going to put us in a in a different stratosphere. 0:55:30.480 --> 0:55:31.160 And that's what he did. 0:55:31.239 --> 0:55:33.239 You know, you look at it and from investment standpoint, 0:55:33.280 --> 0:55:35.279 but even told my this year has invest Fest with 0:55:35.360 --> 0:55:38.399 Robert Smith, like that comes to him. He's the first 0:55:38.400 --> 0:55:41.920 person that introduced us to Robert Smith in person. So 0:55:42.040 --> 0:55:44.960 that was you know, he's he made the introduction for 0:55:45.080 --> 0:55:47.480 Tyler Perry, like you know, it took us. We was 0:55:47.480 --> 0:55:50.960 in Dubai and Abu Dhabi for his golf tournament, you know, 0:55:51.160 --> 0:55:53.719 Formula one race in Abu Dhabi, different things of that nature. 0:55:53.840 --> 0:55:56.040 So he's been a he's been a good dude. But 0:55:57.080 --> 0:55:58.719 just you know, you kind of have it. If you 0:55:58.800 --> 0:56:03.040 meet Jay Z and you know you just have a handshake, 0:56:03.080 --> 0:56:05.279 it's like, all right, that's cool. But then if you 0:56:05.360 --> 0:56:07.520 meet Jay and he tells you I want to do 0:56:07.560 --> 0:56:10.600 business with you, it's different. You know what I'm saying, 0:56:10.600 --> 0:56:11.920 Like your life is going to change. 0:56:12.360 --> 0:56:15.400 How did you pick invest Fast as the thing we 0:56:15.480 --> 0:56:16.960 partner on. I mean, it's a bunch of y'all could 0:56:16.960 --> 0:56:17.400 have created. 0:56:17.480 --> 0:56:20.480 So it was coming up and just felt like that 0:56:20.520 --> 0:56:22.960 would be a perfect situation. 0:56:23.800 --> 0:56:25.520 You know. Okay, I'm sorry. 0:56:25.560 --> 0:56:29.200 So you planned, you had a year two invest fast 0:56:29.400 --> 0:56:32.719 planned already, were you promoting and marketing already. 0:56:32.440 --> 0:56:33.280 We're putting it together. 0:56:33.560 --> 0:56:36.120 You're putting it together. So when y'all putting it together, 0:56:36.160 --> 0:56:37.560 you weren't thinking fourteen thousand. 0:56:39.760 --> 0:56:43.719 Not additionally, I think it might have been ten thousand. 0:56:43.920 --> 0:56:44.120 You know. 0:56:44.200 --> 0:56:46.080 One of the things like and to Be was saying 0:56:46.120 --> 0:56:48.719 is because you know that Stage had award show that 0:56:48.760 --> 0:56:51.160 he used to do at State Farm. 0:56:51.520 --> 0:56:52.840 That's him. If I can call him Estage want to 0:56:52.840 --> 0:56:57.120 see him too. That's why y'all got mister Harvey. Presserably 0:56:57.280 --> 0:56:57.880 mister Harvey. 0:56:58.120 --> 0:56:59.759 He was like, we were telling them like what we 0:56:59.760 --> 0:57:01.600 were to think, and he was like, man, y'all should 0:57:01.600 --> 0:57:02.160 do twenty thousand. 0:57:02.200 --> 0:57:04.319 I should just stay far him. I'm like, yeah, we 0:57:04.360 --> 0:57:05.400 gotta growth to that, Like. 0:57:06.960 --> 0:57:08.239 We got to figure out how we're going to do 0:57:08.280 --> 0:57:10.240 It's like, now, y'all definitely could do it. We already 0:57:10.280 --> 0:57:12.319 have connections, we have all the relationships. We used to 0:57:12.320 --> 0:57:16.120 do our own a war show for entrepreneurs and it 0:57:16.200 --> 0:57:17.440 was like a comedy thing. They were telling us the 0:57:17.440 --> 0:57:19.800 bootprint on how they were doing it. They're like, Yo, yeah, 0:57:20.040 --> 0:57:22.320 y'all could get this done. Y'all definitely can get this done. 0:57:22.360 --> 0:57:24.080 It was like, all right, well, let's figure out how 0:57:24.240 --> 0:57:26.880 we can get it done. So it wasn't like a number. 0:57:26.600 --> 0:57:28.040 But it was like kind of idea, like all right, 0:57:28.040 --> 0:57:30.400 well they got a firm belief and they got relationships, 0:57:30.480 --> 0:57:33.160 how do we make this work. I think something lends 0:57:33.200 --> 0:57:34.640 to that too, somebody. 0:57:34.280 --> 0:57:39.040 Who just has a a bigger view, Like they're just 0:57:39.200 --> 0:57:42.160 bigger thinkers, right, Like, I mean I watched you all 0:57:42.760 --> 0:57:46.680 and like, you guys give me the belief that could 0:57:46.720 --> 0:57:49.400 do something that I wouldn't even thought of, right, Like, 0:57:49.640 --> 0:57:51.800 so I always asked, like, yo, what's your downloads? 0:57:52.320 --> 0:57:53.880 And I think one time he was like two million. 0:57:53.920 --> 0:57:55.240 I was like, oh my gosh, two million on a 0:57:55.240 --> 0:57:57.880 mom I could do it, you know what I mean. 0:57:58.360 --> 0:58:01.120 And then like as you as you start connecting with 0:58:01.200 --> 0:58:04.800 people who have a bigger vision, You're like, oh, no doubt, 0:58:04.880 --> 0:58:07.400 I can do that. So now I'm starting to understand 0:58:07.440 --> 0:58:10.480 this whole twenty twenty three, twenty thousand number. 0:58:11.400 --> 0:58:13.760 It just makes sense at this point, see see it? 0:58:13.800 --> 0:58:15.720 But then like even for that, Like we've had those 0:58:15.720 --> 0:58:17.480 conversations was like how many downloads? 0:58:17.520 --> 0:58:18.440 What it analytics? 0:58:18.600 --> 0:58:21.360 But then I'm gonna show you how you get to that. 0:58:21.360 --> 0:58:22.920 That's the biggest difference because I can just tell you 0:58:23.080 --> 0:58:26.440 we're doing ten million. Wow, how's he doing that? And 0:58:26.480 --> 0:58:29.160 I like, Yo, here's how you do it? How many 0:58:29.200 --> 0:58:30.960 episodes you have? You got a back catalog? 0:58:31.000 --> 0:58:31.400 You know what I mean? 0:58:31.400 --> 0:58:34.320 Like we just have these conversations like, oh, when I 0:58:34.320 --> 0:58:36.760 look at it like that, that seems very attainable. So 0:58:36.800 --> 0:58:38.960 like when they start breaking down like how you can 0:58:38.960 --> 0:58:41.040 get it done and who you can get and who's 0:58:41.080 --> 0:58:43.200 what corporate relationships you can have that could be involved, 0:58:43.240 --> 0:58:45.160 and like yo, my publicist works with that person and. 0:58:45.120 --> 0:58:47.400 We can get hit. It's like, oh yeah, get makes 0:58:47.400 --> 0:58:47.840 that number. 0:58:48.840 --> 0:58:52.840 And I think, okay, we got mister Harvey on. A 0:58:52.960 --> 0:58:55.800 lot of it almost slipped, almost set we all miss 0:58:55.960 --> 0:58:59.120 harvey On. But even still to get that many people, 0:59:00.120 --> 0:59:01.960 there's still some work to be done. So I want 0:59:02.000 --> 0:59:05.080 to know, like all the work that goes into providing 0:59:05.120 --> 0:59:06.680 this experience. 0:59:06.080 --> 0:59:07.720 For people, Well, it's a lot of work. 0:59:09.240 --> 0:59:13.160 And the key I think in any type of especially 0:59:13.760 --> 0:59:16.080 when you work with somebody like that you don't want 0:59:16.120 --> 0:59:19.200 to abuse it because it's like people is busy. So 0:59:19.440 --> 0:59:21.760 for us, it's like it's like riding the bike, right 0:59:23.680 --> 0:59:25.840 if you have a kid like you, you push, you 0:59:25.920 --> 0:59:28.120 push somebody on the bike and it's up to you 0:59:28.160 --> 0:59:30.080 the pedal. Yeah, you know what I'm saying. So he 0:59:30.120 --> 0:59:31.520 gave us a push, but it's up to us to 0:59:31.560 --> 0:59:34.840 pedal for sure. We can't, you know, expect him to 0:59:34.920 --> 0:59:38.720 do all of the leg work. So the leg work 0:59:38.760 --> 0:59:41.840 part of it is what all of us had to do, 0:59:41.960 --> 0:59:48.280 from Mike, myself, Troy, Matt Abdullah, Ashley our event planner, 0:59:49.920 --> 0:59:54.000 his wife, Danielle, every you know, everybody on our team. 0:59:54.920 --> 0:59:58.240 Burke making the flyers for us North thirteenth and. 0:59:58.200 --> 1:00:01.880 Create making the videos for us. 1:00:02.440 --> 1:00:04.040 Well, what is it? What it looks like for you? 1:00:04.040 --> 1:00:09.560 You know, you're gearing up for for something massive. 1:00:09.720 --> 1:00:11.440 It's like a fight, like you got to you know 1:00:11.480 --> 1:00:13.240 what I'm like, you know, get in fight mode like 1:00:13.240 --> 1:00:15.080 a fighter. You know, he trained for six weeks before 1:00:15.080 --> 1:00:17.800 you go into day in camp, so it's like all right, 1:00:17.840 --> 1:00:20.120 you know, lockdown. So for us, like you know, press, 1:00:20.800 --> 1:00:23.800 doing press, that's that's a big part of it, you know, 1:00:23.920 --> 1:00:26.960 flying all over doing different interviews, like having this conversation, 1:00:27.080 --> 1:00:32.000 like that's part of it doing zoom calls. The good 1:00:32.040 --> 1:00:34.120 thing is that we have a lot of great relationships, 1:00:34.640 --> 1:00:38.360 so booking the talent. Here's the blueprint of how you 1:00:38.400 --> 1:00:40.880 do these type of events, right, So A you have 1:00:40.920 --> 1:00:43.800 to find a venue. Right, you find a venue and 1:00:43.840 --> 1:00:46.840 then you put the deposit down. You secured the venue, right, 1:00:47.160 --> 1:00:49.400 you have to work with an event planner that actually 1:00:49.440 --> 1:00:51.120 can make this come to fruition as well. 1:00:51.240 --> 1:00:53.680 Hold that point real quick. What did y'all spend last year? 1:00:54.320 --> 1:00:56.640 I've been dying to ask you what did it cost 1:00:56.720 --> 1:00:56.920 you to. 1:00:56.920 --> 1:01:00.600 Put on It probably costs like a million. Probably these guys. 1:01:00.480 --> 1:01:02.800 Are putting a million dollars down to make sure you 1:01:02.840 --> 1:01:04.760 have a great, great experience. 1:01:04.400 --> 1:01:07.640 One point three but counting extra three. 1:01:07.600 --> 1:01:11.840 Hundred thousand, one point three million to provide an experience 1:01:12.960 --> 1:01:15.480 this and and I think it's important that people come 1:01:15.520 --> 1:01:16.680 to see what excellence looks like. 1:01:16.720 --> 1:01:18.680 Okay, so fine, event planner. 1:01:18.360 --> 1:01:19.880 But let me give you some game on that too, 1:01:20.040 --> 1:01:22.520 because I don't want to discourage people. It did cost 1:01:22.760 --> 1:01:24.800 discourage It did cost over a million dollars. But that's 1:01:24.800 --> 1:01:30.919 why it's important to get your payment processing platform. That's 1:01:30.960 --> 1:01:33.520 important whoever you pick, because it was like, you know, 1:01:34.200 --> 1:01:35.840 the payment processing platform that. 1:01:35.840 --> 1:01:38.080 We used at that time, if you're not using them. 1:01:37.920 --> 1:01:43.160 Now, but they paid us daily, so as we get paid, 1:01:43.400 --> 1:01:45.400 then now we can pay for stuff as well, so 1:01:45.440 --> 1:01:48.320 you got working capital. So it's like if you don't 1:01:48.320 --> 1:01:49.720 have a million dollars in a bank, or if you 1:01:49.760 --> 1:01:53.440 don't have a loan, then you know, to be able 1:01:53.480 --> 1:01:58.400 to receive funds on a daily basis is beneficial because 1:01:58.520 --> 1:02:00.880 as you as the money comes in, now you can 1:02:00.880 --> 1:02:02.880 write checks and the money's going out at the same time. 1:02:03.000 --> 1:02:05.880 So that's important to know from a financial aspect if 1:02:05.880 --> 1:02:08.600 you're thinking about doing these type of events where from 1:02:09.680 --> 1:02:15.160 the venue, the event planner, you have to curate the event, 1:02:15.200 --> 1:02:18.400 you have to get the people. So that like I said, 1:02:18.480 --> 1:02:21.960 luckily for us, we don't we even now to this day, 1:02:22.440 --> 1:02:25.560 we don't go through like talent agencies and it's not 1:02:25.680 --> 1:02:29.000 corporate like this, personal people that we know, even Diddy. 1:02:29.120 --> 1:02:31.360 I can tell that story if you're interested, But that's 1:02:31.400 --> 1:02:35.080 a personal relationship that we developed and I hit them personally. 1:02:35.360 --> 1:02:39.000 I didn't go through you know UTA and shout out 1:02:39.000 --> 1:02:41.000 to them, but we didn't go through those channels, like 1:02:41.360 --> 1:02:43.800 every single person, like we got personal relationships, and the 1:02:43.960 --> 1:02:46.280 people change every year as well. So people that was 1:02:46.280 --> 1:02:48.000 on last year is not on this year. People that's 1:02:48.040 --> 1:02:49.880 on the first year, like, so it's different people. So 1:02:50.360 --> 1:02:53.440 we constantly meet new people and we constantly developed new relationships. 1:02:53.720 --> 1:02:54.440 So first it's like. 1:02:54.600 --> 1:02:57.320 Let's something really quickly that's important. You know, the best 1:02:57.320 --> 1:02:58.400 way to build a relationship. 1:02:58.640 --> 1:02:59.640 That interview the. 1:03:01.880 --> 1:03:05.920 Right because now you've given them a platform, their audience 1:03:05.960 --> 1:03:08.200 has seen it, and it's exposed them to a new audience. 1:03:08.920 --> 1:03:10.280 And so a lot of times if you look at 1:03:10.320 --> 1:03:12.360 the people that's on the list, they've had some fut 1:03:12.440 --> 1:03:14.680 of contact with the network, either it's on our show, 1:03:14.880 --> 1:03:17.000 they came on market mondays or branch and gyms, or 1:03:17.000 --> 1:03:19.200 they on high level. At some point they had a 1:03:19.360 --> 1:03:21.320 relationship with the network where they would be an interview. 1:03:21.400 --> 1:03:23.640 And so now you have a relationship. And so now 1:03:23.680 --> 1:03:26.040 that ask is a lot easier, right because yeah, we 1:03:26.080 --> 1:03:28.840 have the platform and we shared you with the world, right, 1:03:28.960 --> 1:03:31.680 your greatness, but like, hey, are you interested in and 1:03:31.840 --> 1:03:34.320 talking to the ins again makes it the easy ask. 1:03:35.000 --> 1:03:37.720 Yeah, so you put together the blueprint of what you want. 1:03:38.280 --> 1:03:40.560 We want a real estate panel. We want a stock panel, 1:03:40.640 --> 1:03:43.480 we want a keynote speaker, we want to panel on 1:03:44.040 --> 1:03:46.240 you know, content creation, and then you just fill it 1:03:46.280 --> 1:03:46.920 in like who. 1:03:46.800 --> 1:03:49.760 Do I know? And teaching on podcasting for sure, that's 1:03:49.760 --> 1:03:50.680 a fact, you guys. 1:03:50.680 --> 1:03:54.880 This year had Dave with the three audience. 1:03:55.360 --> 1:03:58.480 So yeah, so you just just feeling filling the pieces. 1:03:58.520 --> 1:04:00.800 It's like, Okay, this this person will be for real estate, 1:04:01.120 --> 1:04:03.240 this person would be good for content creation. And like 1:04:03.280 --> 1:04:05.800 I said, fortunately for us, we know a lot of people, 1:04:06.080 --> 1:04:10.040 so it's just personal phone calls, text messages and most people, 1:04:10.160 --> 1:04:11.680 like people don't really say no to us for the 1:04:11.720 --> 1:04:13.960 most part. They might have a scheduling conflict, they might 1:04:14.000 --> 1:04:16.720 not be able to make it, but for the most part, 1:04:16.760 --> 1:04:19.200 that's that's the easy part. Hard part is like getting 1:04:19.240 --> 1:04:21.720 like the big names, like you know, but that wasn't 1:04:21.720 --> 1:04:22.600 really difficult this year. 1:04:22.640 --> 1:04:23.120 We was able. 1:04:23.320 --> 1:04:25.640 Fortunately, we was able to get some big names early 1:04:26.200 --> 1:04:28.720 and like that in early music is the hard part. 1:04:28.760 --> 1:04:32.160 We can talk about that. Get interested, that's the hardest part. 1:04:33.120 --> 1:04:37.200 Musicians is the hardest part because they they they come 1:04:37.280 --> 1:04:49.439 with the most baggage. It's real, it's real, it's real. 1:04:49.640 --> 1:04:53.600 That's a fact. The most baggage nine times out of ten. 1:04:53.680 --> 1:04:58.360 You you can't go through them directly like a lot 1:04:58.400 --> 1:04:58.720 of people. 1:04:58.760 --> 1:05:00.920 We could just go through DIREC like I need you here, 1:05:01.000 --> 1:05:03.720 all right. THEMN you gotta talk to their manager and 1:05:03.760 --> 1:05:05.680 then their manager's manager and then. 1:05:05.600 --> 1:05:10.040 They it's like their riders and they don't know their schedule. 1:05:10.160 --> 1:05:11.920 They might be on tour, they might not be on 1:05:12.080 --> 1:05:14.000 like just give me an answer. They put you in 1:05:14.040 --> 1:05:17.800 limbo for weeks at a time right now. So the music, 1:05:17.880 --> 1:05:25.160 that's that's forches man. I mean some musicians like shout 1:05:25.160 --> 1:05:27.360 out to Ross, He's that's easy. 1:05:27.600 --> 1:05:29.000 You know what I'm saying. That good dude. 1:05:29.480 --> 1:05:32.720 So it's not it's not every musician that is bad 1:05:32.840 --> 1:05:37.280 like that, but a lot of them, a lot of them. 1:05:37.000 --> 1:05:40.440 Many unless so like Ross makes it easier because we've 1:05:40.480 --> 1:05:42.920 sat down on him before, we interviewed him at him 1:05:42.920 --> 1:05:46.040 find his event. We did it on as a liabilities 1:05:46.080 --> 1:05:48.240 so there's a related he knows who we are, right, 1:05:48.320 --> 1:05:49.120 same thing with Tip. 1:05:49.280 --> 1:05:51.760 We called Tip. It's going to be an easier call 1:05:51.840 --> 1:05:55.800 because nah, wait, just wait on it. 1:05:57.680 --> 1:05:59.400 Because when I saw Jiz's name, I was like, yeah, 1:05:59.400 --> 1:06:01.200 I was thinking of all my favorite songs and I 1:06:01.240 --> 1:06:04.800 don't ever think I've seen him in concert, so this 1:06:04.840 --> 1:06:06.720 is really giving me a chance to like see people. 1:06:07.520 --> 1:06:10.680 That was my first time actually investments watching Rick Roll 1:06:10.800 --> 1:06:14.200 perform and he's right in front of me, said and 1:06:14.680 --> 1:06:14.920 was going. 1:06:14.880 --> 1:06:16.400 To say, it's the first time you get to see 1:06:16.400 --> 1:06:20.440 me perfore. But that was the Hello performance. 1:06:20.440 --> 1:06:21.160 That was crazy. 1:06:22.840 --> 1:06:25.360 I mean like kiss Kiss. He did a great performance 1:06:25.360 --> 1:06:27.160 for us at MSG Relationships. 1:06:28.320 --> 1:06:31.320 So it is beneficial to book artists that are familiar 1:06:31.440 --> 1:06:34.040 with us, and that makes it easier, like we did 1:06:34.120 --> 1:06:35.680 Jim and at the Apollo. 1:06:36.120 --> 1:06:36.720 That's easy. 1:06:36.960 --> 1:06:40.280 But yeah, you know these artists, man, they got a lot, 1:06:40.440 --> 1:06:41.200 They got a lot, man. 1:06:41.280 --> 1:06:43.560 But you know what's so crazy? You know, it's so crazy. 1:06:43.640 --> 1:06:48.960 So we booked several different billionaires, right and from Dan 1:06:49.040 --> 1:06:54.320 Cathy to Don pee Wos to Tyler Perry to Robert 1:06:54.320 --> 1:06:56.360 Smith to Diddy as well. 1:06:58.480 --> 1:06:59.280 Like novagrats. 1:06:59.440 --> 1:07:02.560 You know what's so crazy, especially from the well did 1:07:02.560 --> 1:07:04.640 He hasn't sent the rider yet either, but we've never 1:07:04.680 --> 1:07:05.800 received a rider. 1:07:06.320 --> 1:07:08.240 From a billionaire mm hmmm. 1:07:08.480 --> 1:07:08.680 Yeah. 1:07:08.920 --> 1:07:14.320 One Tyler Perry's rider was it was he won haircut 1:07:14.400 --> 1:07:20.760 and a simple as animal minimal. We never received any 1:07:21.480 --> 1:07:26.120 demands or crazy request from billionaires, you. 1:07:26.160 --> 1:07:31.440 Know, Dan Cathy, I'm talking about owner A. He's walking 1:07:31.480 --> 1:07:36.640 around but by himself. What what what a name tag 1:07:36.680 --> 1:07:39.440 on the czy. But the crazy thing about it is 1:07:39.480 --> 1:07:42.240 this is I don't know where this rider thing came from. 1:07:43.360 --> 1:07:45.560 Maybe that's a that's a music. But I'm just saying 1:07:45.680 --> 1:07:47.960 it's like some things we just don't question. Because I 1:07:47.960 --> 1:07:48.840 just thought about that today. 1:07:48.880 --> 1:07:54.560 I'm like, we booked a bunch of people in business, entrepreneurs. 1:07:55.000 --> 1:07:57.720 Athletes, whatever. 1:07:58.760 --> 1:08:02.440 Why does why do musicusicians only have riders? 1:08:01.360 --> 1:08:04.960 I think the origin comes from it's from music, but 1:08:05.000 --> 1:08:07.760 it's what they would like to feel comfortable. 1:08:07.360 --> 1:08:09.800 When they get to a venue, which is I get it. 1:08:09.800 --> 1:08:11.880 But some of the things is like yo, twenty Bollus Champion, 1:08:12.000 --> 1:08:13.640 I'm not sure that's gonna make you feel comfortable if 1:08:13.640 --> 1:08:15.720 you're gonna be there for fifteen minutes, you know what 1:08:15.720 --> 1:08:18.360 I'm saying. So like some of the things, it's just 1:08:18.439 --> 1:08:18.960 like but. 1:08:19.000 --> 1:08:21.360 The problem is that they get caddled to and so 1:08:21.720 --> 1:08:23.519 a lot of a lot of them don't. They don't 1:08:23.880 --> 1:08:27.080 they're not handling their own business. So it's like, because 1:08:27.400 --> 1:08:29.639 like let's really just let's have a two minute conversation 1:08:29.680 --> 1:08:32.599 about this because I just thought about this today. Why 1:08:32.720 --> 1:08:35.679 why is a rider needed if nobody else has a rider? 1:08:36.760 --> 1:08:40.000 Right? What do you ever think about that nobody else 1:08:40.000 --> 1:08:40.559 has a rider? 1:08:40.680 --> 1:08:44.080 Right? Like if Don Peeble doesn't have a ride. You 1:08:44.160 --> 1:08:46.160 come to a venue, you're going to be in the 1:08:46.240 --> 1:08:48.360 green room. You can expect that there's gonna be food 1:08:48.400 --> 1:08:50.960 there for you. There's gonna be water, there's gonna be juice, 1:08:51.000 --> 1:08:53.599 there's gonna beverage. If you have a special request that 1:08:53.640 --> 1:08:56.479 you might have, you might want, you know, a allowed mail, 1:08:56.600 --> 1:08:57.840 then we can accommodate that. 1:08:57.960 --> 1:08:58.120 Right. 1:08:58.840 --> 1:09:03.400 But I'm just curious to know why musicians are the 1:09:03.400 --> 1:09:09.600 only people that have riders. And the riders are alcohol 1:09:10.479 --> 1:09:12.200 at a tremendous amount of alcohol that. 1:09:12.160 --> 1:09:14.760 You can't consume. So it's like if you have ten 1:09:14.800 --> 1:09:16.400 bottles of champagne. 1:09:15.880 --> 1:09:22.880 And it's ridiculous, Like who normalize this? 1:09:23.400 --> 1:09:25.439 And I realized that it's from the nightclub. Most of 1:09:25.479 --> 1:09:28.120 them these comes from nightclubs, right where they just go 1:09:28.200 --> 1:09:30.720 to nightclub. And it's like, but it's we got to 1:09:30.720 --> 1:09:33.760 really start to think about this. Why are we providing 1:09:34.000 --> 1:09:37.439 If we're paying you for a service, then you should 1:09:37.439 --> 1:09:40.240 just be paid for a service. You shouldn't be paid 1:09:40.240 --> 1:09:43.599 for a service and have fifteen botles of tequila at 1:09:43.600 --> 1:09:44.520 five o'clock. 1:09:44.160 --> 1:09:44.759 In the afternoon. 1:09:46.400 --> 1:09:49.720 If you want to buy tequila, then you buy tequila. 1:09:50.080 --> 1:09:54.160 Let's check, I'm giving your organic flavored, and then you 1:09:54.200 --> 1:09:55.640 want your money in cash. 1:09:56.240 --> 1:09:59.200 There's a variety of different things that make this a 1:09:59.240 --> 1:10:03.320 lot more difficul dealing with musicians, which I understand why, 1:10:03.439 --> 1:10:05.880 Like concert promoters they got a hard job because now 1:10:05.880 --> 1:10:07.960 you got to deal with one hundred Like you say, 1:10:08.040 --> 1:10:09.960 Rolling Loud, they got to deal with one hundred. 1:10:09.720 --> 1:10:11.320 Artistsol one hundred riders. 1:10:11.960 --> 1:10:14.799 Imagine that. 1:10:12.880 --> 1:10:16.479 And if you got a hundred of them, now you 1:10:16.520 --> 1:10:19.160 got to worry about the punctuality of it. But that's 1:10:19.160 --> 1:10:21.519 another thing, right, because the thing is like, now, yeah, 1:10:21.520 --> 1:10:22.960 I booked you and you're supposed to be but now 1:10:22.960 --> 1:10:23.880 I need you to be here on tom. 1:10:23.960 --> 1:10:24.880 They never come on Tom. 1:10:24.960 --> 1:10:25.760 And if you're not on. 1:10:25.760 --> 1:10:29.439 Time, there's this audience of twelve thousand people got away 1:10:29.439 --> 1:10:31.320 for you to be there for twenty thousands, you know 1:10:31.360 --> 1:10:31.720 what I'm saying. 1:10:31.720 --> 1:10:34.799 So it's like it's just it's it's I'm concerned because 1:10:34.840 --> 1:10:37.719 it's like this has become normalized and it's just past. 1:10:37.840 --> 1:10:39.759 It's normal. It's normal for a rappers. 1:10:39.800 --> 1:10:41.559 You gotta tell a rapper to come two hours early 1:10:41.560 --> 1:10:43.120 because you know he's gonna come at least an hour 1:10:43.120 --> 1:10:43.719 and a half late. 1:10:44.760 --> 1:10:47.519 But nobody ever questions that. Nobody else does that. 1:10:48.560 --> 1:10:50.400 I like the fact that you guys are like even 1:10:50.479 --> 1:10:53.519 right now, educating on it and really challenging the system, 1:10:53.560 --> 1:10:56.040 because I think as you're talking about it, I'm. 1:10:55.920 --> 1:10:57.559 Like, yo, this is real. 1:10:57.640 --> 1:10:59.599 And maybe you had to put extra time on your thing. 1:11:00.320 --> 1:11:01.840 Remember we kept running your time, but you had to 1:11:01.840 --> 1:11:04.320 put me time. You thought you was stripping out, And 1:11:04.360 --> 1:11:06.080 I'm like, yo, Dave, we just I was like, y'ah, 1:11:06.080 --> 1:11:08.000 I know. I saw that clock. It said five minutes, 1:11:08.040 --> 1:11:09.760 did the jump in fifteen and then it got down 1:11:09.760 --> 1:11:11.280 to seven and we put it back to twelve. 1:11:11.720 --> 1:11:14.639 And you're like, that was we just want some time shot. 1:11:14.600 --> 1:11:17.759 Shout out the fab good dude. He's actually a great dude. 1:11:17.840 --> 1:11:20.519 But it is what it is. He's three hours late 1:11:22.200 --> 1:11:27.040 on five o'clock on a Sunday, so we're wait, we're stalling. Literally, 1:11:27.040 --> 1:11:30.559 when he got there, we put the microphone, gave him 1:11:30.560 --> 1:11:31.799 the money, they. 1:11:31.680 --> 1:11:33.519 Counted it, he cash. 1:11:33.600 --> 1:11:37.559 He walked on stage and performed like cash Kid Cash, 1:11:38.000 --> 1:11:38.679 so we cash. 1:11:39.080 --> 1:11:42.200 We literally like were going back and forth. 1:11:41.960 --> 1:11:44.000 With like where you're at, where you're at, da da dada, 1:11:44.040 --> 1:11:46.360 Like they're like five minutes away, half an hour later, 1:11:46.439 --> 1:11:48.320 five minutes away, half an hour of five minutes away. 1:11:49.240 --> 1:11:49.799 Was on stage. 1:11:49.920 --> 1:11:52.799 They spent thirty minutes they said, we were on the grounds. 1:11:53.040 --> 1:11:55.400 I said, they said, building B. We're trying to find 1:11:55.439 --> 1:11:56.920 it twenty five minutes. 1:11:57.080 --> 1:11:59.760 I'm like, you know, it's like put more time on. 1:11:59.760 --> 1:12:02.880 Put fifteen minutes on, put another fifteen minutes on. We 1:12:02.920 --> 1:12:04.120 had to keep adding time we. 1:12:04.080 --> 1:12:09.000 Gave you after that, man, I got hey, listen, all 1:12:09.080 --> 1:12:11.320 right before any artist, Okay, I'll hand it. 1:12:11.439 --> 1:12:14.680 Working for that, we would have been I don't know 1:12:14.720 --> 1:12:16.479 what we would have done that The d would have 1:12:16.520 --> 1:12:18.160 been playing because there was no other program. That was 1:12:18.200 --> 1:12:20.120 the last thing of the day, So we would have 1:12:20.200 --> 1:12:23.320 just had just fit thirty minutes of just nothing, a 1:12:23.400 --> 1:12:24.040 hour of nothing. 1:12:24.520 --> 1:12:32.760 We swack serving for thirty fat You guys are really like, 1:12:32.840 --> 1:12:33.639 this is this is death? 1:12:33.680 --> 1:12:35.679 Why you got to give artists? Fat Joe? 1:12:36.840 --> 1:12:39.479 Fat Joe really really impressed me when we interviewed him 1:12:39.560 --> 1:12:43.040 in Miami. He impressed me for a few different reasons. 1:12:43.320 --> 1:12:45.400 So we had him and we had master P right after. 1:12:45.400 --> 1:12:47.080 I think he was at the Master People. So we 1:12:47.120 --> 1:12:49.240 did Fat Joe before we did master P. The interview, 1:12:49.280 --> 1:12:52.040 let's say, was at like two o'clock, right, so we 1:12:52.040 --> 1:12:54.679 we spaced it where it was like master P. We'll 1:12:54.720 --> 1:12:57.680 do master P at six because we know if the 1:12:57.720 --> 1:13:00.200 interviews at two, he's not gonna come till three, because 1:13:00.200 --> 1:13:03.719 we just think he's just a rapper. A he comes 1:13:03.840 --> 1:13:10.120 at one fifty five, and B he can't by himself. 1:13:10.840 --> 1:13:14.400 That's another thing. These dudes be coming with thirty people, 1:13:14.640 --> 1:13:18.639 twenty five people, crazy and you got good. It's crazy. 1:13:19.800 --> 1:13:24.080 Everybody's smoking and it's it's not even the place to 1:13:24.240 --> 1:13:26.320 smoke necessarily, Like you know what I'm saying. 1:13:26.520 --> 1:13:27.840 There's a time and place for everything. 1:13:27.920 --> 1:13:30.320 Yeah, it was crazy, Like the Joe store is crazy 1:13:30.320 --> 1:13:33.040 because they're calling. I'm calling on the phone like you always. Yeah, 1:13:33.200 --> 1:13:35.479 I'm looking for an antourage. They said, Noah, he's in 1:13:35.520 --> 1:13:37.680 that car right there, he's about to get out. I look, 1:13:37.760 --> 1:13:41.680 it's just him. I'm like, we have to and that's impressive. 1:13:41.320 --> 1:13:43.479 Just him, and he had like three hundred thousand words 1:13:43.479 --> 1:13:44.160 for jewelry on Well. 1:13:44.160 --> 1:13:47.360 I was gonna leave that part out, but he said, yeah, 1:13:47.400 --> 1:13:49.200 I mean that's the Howy movie. It was just like 1:13:49.240 --> 1:13:49.800 it was just him. 1:13:49.840 --> 1:13:51.960 He can't do the interview. He showed love and that 1:13:52.040 --> 1:13:54.439 was it. And again relationship. So if we ever had 1:13:54.439 --> 1:13:56.160 to call on Joe, it's like, all right, well he 1:13:56.200 --> 1:13:56.840 knows who we are. 1:13:56.920 --> 1:13:58.680 I've never seen that before whatever, I've never He's the 1:13:58.680 --> 1:14:01.639 only person I've ever seen a rapper that came really 1:14:01.640 --> 1:14:02.280 came by himself. 1:14:02.360 --> 1:14:04.120 Kiss came on time to shout to kiss. Kiss came 1:14:04.120 --> 1:14:06.120 by himself. He came on time, but he didn't come 1:14:06.120 --> 1:14:10.440 by himself. He came by himself. That was impressive. 1:14:11.040 --> 1:14:13.680 I like that we're having this conversation because it's educational too, 1:14:13.760 --> 1:14:18.440 and our culture needs like shaping, right these conversations. 1:14:18.479 --> 1:14:19.840 It's correction, That's what I'm saying. 1:14:19.840 --> 1:14:23.680 It's not it's not meant to to bash anybody, but 1:14:23.840 --> 1:14:26.639 if we if we don't correct these these things, then 1:14:26.880 --> 1:14:30.759 we start to normalize dysfunction. And it's like I feel 1:14:30.760 --> 1:14:33.000 like we have a voice, we have a platform, and 1:14:33.040 --> 1:14:35.040 we have credibility and straight like we are hip hop. 1:14:35.320 --> 1:14:37.520 So it's like this is this is a family conversation. 1:14:38.000 --> 1:14:41.040 So it's like we have to correct these things because 1:14:42.600 --> 1:14:45.920 it leads to be it leads to getting taken advantage of, 1:14:46.439 --> 1:14:48.799 it leads to not knowing doing bad business. 1:14:48.800 --> 1:14:50.559 Because how you do one thing, it's how you do everything. 1:14:50.920 --> 1:14:52.680 So if you don't, if you're not on top of it, 1:14:52.720 --> 1:14:54.479 if you lay, if you always hie, if you got 1:14:54.680 --> 1:14:59.160 a million people around you, these are formulas for disaster. 1:14:59.520 --> 1:15:02.080 So it's like this is a bigger conversation, but the 1:15:02.200 --> 1:15:03.960 artists need to understand it. 1:15:04.040 --> 1:15:06.479 And it's not this artist like Larussell like this. 1:15:06.600 --> 1:15:10.160 There's a new generation of artists that are changing that 1:15:10.160 --> 1:15:13.160 that mold, but it needs to be done more on 1:15:13.200 --> 1:15:15.760 a wider scale. So it's like this is a this 1:15:15.800 --> 1:15:18.960 is a formula that record labels have put in place 1:15:19.040 --> 1:15:23.280 for artists. And they give you a manager, and they 1:15:23.320 --> 1:15:25.920 give you a styllus and they and they give you 1:15:26.000 --> 1:15:28.840 a rider. You don't even know you you don't know 1:15:29.280 --> 1:15:31.360 why you're doing these things. It's just been told to you, 1:15:31.720 --> 1:15:32.640 like you know what I'm saying, like this is what 1:15:32.680 --> 1:15:34.280 you're supposed to do, this is what this is what 1:15:34.280 --> 1:15:35.400 we're going to negotiate for you. 1:15:35.439 --> 1:15:36.200 This is what you get. 1:15:36.400 --> 1:15:38.320 You come to the club late, they tell them like 1:15:38.360 --> 1:15:41.000 you come to the club late, fashionably late. You know, 1:15:41.120 --> 1:15:45.720 come at two o'clock. That's coming two o'clock. These are things. 1:15:46.439 --> 1:15:49.160 This is not honest, real So this is how they're 1:15:49.200 --> 1:15:51.120 being educated. So, like I said, how you do everything, 1:15:51.320 --> 1:15:52.920 how you do one thing, how you do everything. So 1:15:52.960 --> 1:15:55.439 if you if you're told don't come to the club 1:15:55.479 --> 1:15:59.360 until one thirty, then you're thinking, I'm supposed to be late. 1:16:00.040 --> 1:16:02.240 So it's a business event. I'm supposed to be late. 1:16:02.360 --> 1:16:05.280 You just you automatically think that late is on time 1:16:05.400 --> 1:16:08.519 because I'm an artist and I can't come on time. 1:16:08.760 --> 1:16:11.120 But the crazy thing is when we interview Robert Smith, 1:16:11.160 --> 1:16:14.160 who's the richest black person in American history. It was 1:16:14.200 --> 1:16:18.320 on a Friday at seven o'clock in the morning at 1:16:19.400 --> 1:16:21.719 and he came at six point fifty. 1:16:22.720 --> 1:16:23.320 You know what I'm saying. 1:16:23.720 --> 1:16:26.400 So am So it's like, this is a person that's 1:16:26.479 --> 1:16:29.479 up eight billion dollars and he's up with a three 1:16:29.520 --> 1:16:33.280 piece suit on early, you know what I'm saying. So 1:16:33.280 --> 1:16:35.360 it's like, these are the kind of things never asked 1:16:35.400 --> 1:16:36.959 for a shot out tequila? 1:16:37.320 --> 1:16:38.120 He drinking coffee. 1:16:38.120 --> 1:16:39.800 Now that's it, that's the request. 1:16:39.800 --> 1:16:40.200 That's the rider. 1:16:40.280 --> 1:16:40.920 Give me some quobe. 1:16:42.840 --> 1:16:44.360 That happens, like you see like a lot of these 1:16:44.439 --> 1:16:47.360 artists who have longevity, Like we just saw Lula he's 1:16:47.360 --> 1:16:49.479 on tour with Jena, Right, there's like this thing going 1:16:49.520 --> 1:16:52.000 around like, yo, don't show up late to the show. 1:16:52.280 --> 1:16:53.320 They're going on on time. 1:16:53.840 --> 1:16:57.040 It's like, yeah, they are if you show up at 1:16:57.080 --> 1:16:59.559 seven forty five. He's on the stage at seven forty 1:16:59.560 --> 1:17:02.080 five and one second. Yeah, because he understands the value 1:17:02.120 --> 1:17:04.080 of his time. But he understands the value of everybody else. 1:17:04.120 --> 1:17:06.040 It's time too. You paid for a service. I'm here 1:17:06.080 --> 1:17:06.599 to entertain. 1:17:06.680 --> 1:17:08.439 I don't want to have you sitting here for two 1:17:08.520 --> 1:17:11.000 hours waiting for me to come out and jet. It's 1:17:11.000 --> 1:17:13.479 gonna be all plot work too. So they understand it, 1:17:13.520 --> 1:17:16.360 but they lounge. They have longevity in the space, right, 1:17:16.400 --> 1:17:18.400 and so like if he's set in that trend and 1:17:18.479 --> 1:17:21.559 nobody's following it and nobody's bringing awareness to it, does 1:17:21.600 --> 1:17:22.240 it ever change? 1:17:23.520 --> 1:17:24.000 You know what I mean? 1:17:25.479 --> 1:17:29.439 This is important and all the people that are like coming, 1:17:29.479 --> 1:17:32.120 they're gonna come enjoy the show, but have no idea 1:17:32.200 --> 1:17:37.599 that you guys, from this conversation, you're teaching from the stage, 1:17:37.800 --> 1:17:41.320 but you're also teaching behind the scenes like you're teaching, 1:17:41.960 --> 1:17:44.400 Like you're teaching the artists how to operate, and nobody 1:17:44.439 --> 1:17:46.479 would ever think that before this moment. You know what 1:17:46.520 --> 1:17:48.920 I mean that, I'm sure there's certain conversations that you 1:17:49.000 --> 1:17:51.960 have to have, like Yo, I'm gonna need you on time. 1:17:52.240 --> 1:17:54.599 Or you just junk. You tell them two hours early. 1:17:55.000 --> 1:17:57.160 You do different than you do, different tactics to kind of, 1:17:57.200 --> 1:18:02.160 you know, ensure you don't get rude, because ultimately, it's 1:18:02.200 --> 1:18:04.080 not in your best interest for somebody to be late. 1:18:04.479 --> 1:18:06.800 So you got to have certain incentives and certain different 1:18:06.800 --> 1:18:08.280 things that nature. So you kind of learned that early, 1:18:08.280 --> 1:18:09.640 Like when you look on artists, right, this is how 1:18:09.680 --> 1:18:10.040 I got. 1:18:09.880 --> 1:18:13.599 Talked on this. They handle this person twenty twenty three. 1:18:14.080 --> 1:18:20.120 It's happening Diddy. It was the first name on the flyer. 1:18:20.720 --> 1:18:26.160 Sean Colem shout out to Diddy, Love Love Love. 1:18:26.560 --> 1:18:29.680 I got so excited because I know what y'all do 1:18:30.880 --> 1:18:35.519 in terms of like curating a conversation, and I really 1:18:35.760 --> 1:18:39.280 honestly believe this interview will. 1:18:39.120 --> 1:18:41.840 Be like no other interview. I don't even think any 1:18:41.880 --> 1:18:42.519 of the other people. 1:18:42.560 --> 1:18:45.479 For one, he don't do a lot of interviews, but 1:18:45.520 --> 1:18:49.920 the people that interviewed him. I think we are more 1:18:50.040 --> 1:18:56.600 focused on pleasing him in the interview to promote. But 1:18:57.000 --> 1:19:00.519 what I'm excited about is to see all the questions 1:19:00.520 --> 1:19:02.320 that you guys are gonna ask that we have been 1:19:02.360 --> 1:19:04.799 wanting to know for years, for decades. 1:19:04.880 --> 1:19:09.440 It's a lot of questions that need to be asked about. 1:19:09.600 --> 1:19:12.759 You know, his rise to become a billionaire, that's impressive. 1:19:13.840 --> 1:19:18.280 His ability to reinvent himself from music to spirits, fashion 1:19:18.439 --> 1:19:23.439 to whatever, his ability to stay relevant for thirty years. 1:19:24.160 --> 1:19:26.920 His you know, there's been questions as far as. 1:19:26.800 --> 1:19:30.640 We're artists that said that they were taking advantage of 1:19:30.640 --> 1:19:32.960 different things that nature right, These are legitimate questions to 1:19:33.080 --> 1:19:35.800 be and I'm sure he has his own point of view. 1:19:35.920 --> 1:19:36.760 We just haven't heard it. 1:19:37.080 --> 1:19:39.759 We've heard Mace, we heard a variety of other artists 1:19:39.800 --> 1:19:43.880 that have been disgruntled, but we haven't heard it from 1:19:43.920 --> 1:19:44.360 his side. 1:19:44.680 --> 1:19:46.360 We haven't heard like, No, this is. 1:19:46.320 --> 1:19:50.800 The education that they missed, This is what they you know, like, 1:19:50.960 --> 1:19:51.479 this is. 1:19:52.960 --> 1:19:56.479 His side of the story. It's important because you know, no. 1:19:56.400 --> 1:19:59.559 Matter how you feel about him, he's an important person 1:19:59.560 --> 1:20:01.720 in our cold Yeah, for sure, and he's played it 1:20:01.760 --> 1:20:06.759 tremendous part and I got to give credited to to Dion. 1:20:06.880 --> 1:20:10.000 Though Dion, it's always the people that you don't know 1:20:10.000 --> 1:20:13.120 who's the most important people. So it's like TABD. We 1:20:13.200 --> 1:20:15.479 talked about him with Steve Harvey. Dion is like his 1:20:15.600 --> 1:20:17.720 right hand man. And Dion has been somebody that's been 1:20:17.760 --> 1:20:21.600 watching Alesia for years and has been advocating us to 1:20:21.720 --> 1:20:23.360 him for years. 1:20:23.439 --> 1:20:25.280 He's been advocating it for years. 1:20:25.880 --> 1:20:31.120 So and there's other people inside of the revolt and 1:20:31.240 --> 1:20:34.320 you know his enterprise as well, but Dion was that 1:20:34.400 --> 1:20:38.720 he has been in his ear for years. 1:20:40.000 --> 1:20:45.320 Understand that too. 1:20:45.240 --> 1:20:45.479 But not. 1:20:45.640 --> 1:20:48.559 His name is Dion Graham, and I'm not sure his 1:20:48.680 --> 1:20:50.080 exact title, but he's like. 1:20:51.560 --> 1:20:53.680 High level executive at home enterprises. 1:20:53.800 --> 1:20:56.280 He's like did He's like, you know, go to person 1:20:56.400 --> 1:20:59.320 to a variety of different things. So he was telling him, 1:20:59.320 --> 1:21:01.639 he told he's a first person to probably tell Diddy 1:21:01.680 --> 1:21:04.080 about us, and he has been telling him about us 1:21:04.120 --> 1:21:08.400 for a very long period of time. So by the 1:21:08.439 --> 1:21:11.160 time we actually you know, it was already a warm vibe. 1:21:11.200 --> 1:21:14.519 Obviously you know the relationship will revolt, but then from 1:21:14.760 --> 1:21:19.600 beon too. So that's important because I wanted to acknowledge 1:21:19.640 --> 1:21:21.799 him because a lot of times, those type of people 1:21:22.760 --> 1:21:25.080 don't get acknowledged. Nobody really knows who they are with 1:21:25.320 --> 1:21:28.200 these these types of situations just don't happen out of there. 1:21:28.600 --> 1:21:31.560 There's somebody that's usually always behind the scenes that's advocating 1:21:31.640 --> 1:21:35.200 for it, and that's playing the middleman in this situation. 1:21:35.600 --> 1:21:37.600 And that's exactly what he has done and what he 1:21:37.720 --> 1:21:38.960 is currently doing to this day. 1:21:39.000 --> 1:21:40.240 So he's a good dude. 1:21:40.439 --> 1:21:42.120 He's the guy that we just spoke about, right, man, 1:21:42.200 --> 1:21:44.280 I talked about the CFO bad boy. I've been doing 1:21:44.320 --> 1:21:46.720 this between Nobody's ever asked me like this is these 1:21:46.720 --> 1:21:48.040 are the people you need to know because he. 1:21:48.040 --> 1:21:49.479 Has such an important role. 1:21:49.640 --> 1:21:51.720 He has so much information, but who's giving him the 1:21:51.800 --> 1:21:55.080 outlet speak on the information? So it's important, like even now, 1:21:55.120 --> 1:21:58.120 just giving him this moment, because he is important to anything, 1:21:58.120 --> 1:22:00.439 for us being at revolt, for us getting the Diddy conversation, 1:22:00.960 --> 1:22:02.439 all of that happens because he. 1:22:02.400 --> 1:22:04.000 Plays a role that Tabio play the role. 1:22:04.360 --> 1:22:05.599 But I want to go back to the other part 1:22:05.600 --> 1:22:10.160 about Puff is that he wants to do it mm hmm, right, 1:22:10.240 --> 1:22:11.920 Like on the message, I'm sure I had to talk 1:22:11.920 --> 1:22:13.439 about it, but on the voice note, he left. He 1:22:13.520 --> 1:22:16.160 was like, thim is now, Like the time is now, 1:22:16.520 --> 1:22:19.679 so all these things that people have been saying, this. 1:22:19.640 --> 1:22:20.080 Is the time. 1:22:20.960 --> 1:22:23.599 I want to show why it's important, you know. I 1:22:23.640 --> 1:22:25.839 want to give them the blueprint on how this happened. 1:22:26.000 --> 1:22:26.200 Right. 1:22:26.240 --> 1:22:28.200 I want to speak about wealth. I want to speak 1:22:28.200 --> 1:22:32.519 about how we bridge this gap from knowledge and education 1:22:32.640 --> 1:22:35.360 to wealth. Right, like, now is the time to do it. 1:22:35.640 --> 1:22:37.680 And to know that he felt like we would be 1:22:37.680 --> 1:22:40.599 the trusted place. I mean that just adds to it, right, 1:22:40.640 --> 1:22:43.439 And we have a track record, like it wasn't like, hey, 1:22:43.479 --> 1:22:45.519 this is your first one. Nah, you guys have done 1:22:45.560 --> 1:22:48.080 some really good work. I've been watching it. I've seen 1:22:48.120 --> 1:22:49.720 it on my network. I can see what it's doing. 1:22:50.640 --> 1:22:53.679 This is the place because y'all definitely made a good point. 1:22:54.040 --> 1:22:55.920 He don't be at the revolt of that, you know 1:22:55.960 --> 1:22:58.120 what I mean. But he's coming. 1:22:58.960 --> 1:23:00.160 I mean we have a say he has a I 1:23:00.160 --> 1:23:01.400 mean that was one of the things we're like, yo, 1:23:01.439 --> 1:23:03.320 we gotta get him on an episode. This passes over, 1:23:03.439 --> 1:23:05.080 Like we got to have him on the episode. We've 1:23:05.120 --> 1:23:07.400 been saying this since the first episode. It was like 1:23:07.600 --> 1:23:09.000 not a time and the time and the time and 1:23:09.560 --> 1:23:12.320 like all right, Well, the time's gonna come. We're just 1:23:12.320 --> 1:23:14.200 gonna leave one episode on the deal if we don't 1:23:14.240 --> 1:23:16.519 get it. So it was like him saying, like the 1:23:16.560 --> 1:23:19.439 time is now. I was like, Yo, that paraphrases everything, 1:23:19.600 --> 1:23:21.360 because it's like it's the thing we saw, like he 1:23:21.400 --> 1:23:23.200 became a billionaire and we just had this conversation, but 1:23:23.280 --> 1:23:25.040 like he's first generation. 1:23:25.439 --> 1:23:28.559 He didn't really get the announcement though, what exactly? What? 1:23:28.840 --> 1:23:29.719 Why? Why? 1:23:29.920 --> 1:23:33.240 That's what I was wanting even when y'all said it, Yeah, 1:23:33.439 --> 1:23:34.720 I mean, I act like I knew it. 1:23:34.800 --> 1:23:37.320 But the billionaire, I would think he you know, it's 1:23:37.840 --> 1:23:40.759 he's an interesting person. I don't think that he's gotten 1:23:41.040 --> 1:23:45.160 the same level of reverence that jay Z has gotten. 1:23:45.520 --> 1:23:47.000 I agree, because. 1:23:46.760 --> 1:23:48.920 Yeah, I was like, you didn't you know normally jay 1:23:49.000 --> 1:23:51.080 Z got the YO billionaire calculated. 1:23:51.360 --> 1:23:53.320 What was Jay's first line? I came into the game, 1:23:53.360 --> 1:23:54.400 what more money than Puff? 1:23:55.080 --> 1:23:58.360 Well, Puff's been doing this for that long that his 1:23:58.640 --> 1:24:00.760 first goal. When he was like this is like early 1:24:00.760 --> 1:24:03.320 two thousands, like I want more money than Puff. Then 1:24:03.320 --> 1:24:05.040 I realized puff paper and enough, and then it was like, 1:24:05.040 --> 1:24:06.679 all right, well we'll get back in this thing together. 1:24:06.760 --> 1:24:09.400 And it was like yeah, that's right, but he's been 1:24:09.439 --> 1:24:11.960 doing it. Why it in different in different spaces? 1:24:11.960 --> 1:24:12.720 Why do you think that? 1:24:13.880 --> 1:24:16.720 Why do you think he hasn't been Obviously he's celebrated, 1:24:16.720 --> 1:24:20.320 But why do you think that the reverence has not 1:24:20.439 --> 1:24:20.960 been the same? 1:24:23.080 --> 1:24:24.559 I think it has. 1:24:24.720 --> 1:24:28.360 It hasn't been the same because people have mixed feelings 1:24:28.400 --> 1:24:32.040 about Diddy. It's almost like everyone loves jay Z. Right, 1:24:33.760 --> 1:24:36.840 Kanye is the one that's gonna tell you he's a billionaire, right, 1:24:37.000 --> 1:24:39.960 did He's not necessarily the person's gonna say I'm that right. 1:24:40.080 --> 1:24:44.840 So I think it just it's just I don't know. 1:24:44.960 --> 1:24:47.280 It's uh, I don't know. 1:24:47.920 --> 1:24:49.519 I don't know. Why do you think I don't know? 1:24:49.720 --> 1:24:51.760 It's I think I think I think it comes down 1:24:51.800 --> 1:24:56.120 to that there's a lot of question marks, the disgruntled, 1:24:57.200 --> 1:24:59.920 the disgruntled former artist. 1:25:00.280 --> 1:25:00.479 Yeah. 1:25:01.160 --> 1:25:03.840 I think that that's a part of his legacy, and 1:25:03.920 --> 1:25:10.120 I think that that's something that has permeated and has 1:25:10.160 --> 1:25:13.760 been synonymous, whether it's right, wrong, fare whatever. I think 1:25:13.960 --> 1:25:17.200 Baby from Cash Money has a similar type of situation 1:25:18.320 --> 1:25:19.760 because if you look at Baby, I don't think that 1:25:19.800 --> 1:25:22.599 he gets enough respect. I don't think he gets enough 1:25:22.640 --> 1:25:25.559 reference either. We put him number one on our list, 1:25:25.640 --> 1:25:27.080 and we had a lot of pushback from that. But 1:25:27.160 --> 1:25:29.200 I'm like, who has a run like him? But I 1:25:29.240 --> 1:25:31.840 think when you see a lot of artists from cash 1:25:31.880 --> 1:25:35.040 money or people that have worked with cash money, you know, 1:25:35.040 --> 1:25:36.960 so that they didn't get paid and that they it was, 1:25:37.080 --> 1:25:40.839 you know, some shaky business practices, I think the public 1:25:41.640 --> 1:25:42.880 takes a side. 1:25:43.479 --> 1:25:44.120 You know what I'm saying. 1:25:44.680 --> 1:25:47.200 It takes a side, and without even knowing all the information, 1:25:47.280 --> 1:25:52.200 they take a side. And Jay has done something because 1:25:52.280 --> 1:25:56.040 Jay has had disgruntled artists as well. He had a 1:25:56.040 --> 1:25:59.479 lot of the whole state property, all of them at 1:25:59.479 --> 1:26:02.040 one point have except for Freeway. I never heard Freeway 1:26:02.080 --> 1:26:04.519 saything bad about him, but all the state property at 1:26:04.520 --> 1:26:06.960 one point was just going to including Beanie Siegel. 1:26:06.640 --> 1:26:07.320 Who was his guy. 1:26:07.800 --> 1:26:07.880 Uh. 1:26:08.120 --> 1:26:11.600 Kanye West has taken multiple shots at Jay throughout the 1:26:11.680 --> 1:26:15.280 throughout the course of the years a mill. I don't 1:26:15.320 --> 1:26:16.760 want to go down a rabbit hole, but this has 1:26:16.760 --> 1:26:21.040 been But Jay has been able to stay clean. Yeah, 1:26:21.080 --> 1:26:23.640 for sure, Jay, I don't know how he does it, 1:26:24.160 --> 1:26:27.320 but he has. He has a very unique ability to 1:26:28.560 --> 1:26:31.360 stay clean even when you're throwing mud on him. 1:26:31.439 --> 1:26:31.639 Yeah. 1:26:31.960 --> 1:26:34.840 Maybe because he doesn't speak a lot. It's a nostalgic 1:26:34.920 --> 1:26:36.960 that you feel for him because he's he's kind of 1:26:37.000 --> 1:26:40.280 like a ghost. But no matter what, because people have 1:26:40.320 --> 1:26:42.840 said negative things about Jay from the colony Kaepernick, there 1:26:42.880 --> 1:26:46.720 have been negative propaganda has been put on j but 1:26:46.920 --> 1:26:47.720 it hasn't. 1:26:47.479 --> 1:26:50.120 Worked the way it's worked for other. 1:26:49.960 --> 1:26:51.920 People, Like you know what I'm saying, Like Jays has 1:26:51.960 --> 1:26:56.680 remained clean for almost twenty five years, even with the 1:26:56.720 --> 1:27:00.080 r Kelly thing, Like he's never really been an a 1:27:00.160 --> 1:27:03.519 situation where it was like, let's cancel jay Z. 1:27:03.720 --> 1:27:04.720 Yeah, you know what I'm saying. 1:27:04.840 --> 1:27:07.280 For sure, what I mean, there's a part of it 1:27:07.400 --> 1:27:08.720 that's true, but I think there's a part of it 1:27:08.760 --> 1:27:12.400 that again, we kind of normalize greatness. And so when 1:27:13.000 --> 1:27:16.040 when puff has done things, we've watched them over the 1:27:16.080 --> 1:27:20.040 long term. Right, We've watched obviously the music, but we've 1:27:20.080 --> 1:27:23.120 watched Sean John and the clothing, and we watched the 1:27:23.160 --> 1:27:25.760 Spirits and they've been great for so long. Right, he 1:27:25.840 --> 1:27:28.559 just got Sean John back, But even at that deals 1:27:28.560 --> 1:27:30.680 like someone there's a conversation around it. But he's done 1:27:30.680 --> 1:27:33.479 the Spirits for so long, and while he's been doing it, 1:27:33.479 --> 1:27:36.080 we've seen the lifestyle we've seen the lifestyle, so like 1:27:36.160 --> 1:27:37.679 the fact that he's reached it, it's. 1:27:37.520 --> 1:27:40.240 Like, oh, we already expected him to be there, whereas. 1:27:39.840 --> 1:27:43.200 With like Jay's he's doing these investments and it feels 1:27:43.200 --> 1:27:44.360 sexy because he's doing them. 1:27:44.360 --> 1:27:47.280 It's like yo, LV and Mage, Oh man, that's crazy. 1:27:47.320 --> 1:27:48.880 He just sold it. Oh he did to the Cardi deal. 1:27:48.960 --> 1:27:51.120 This is right, Like that happened in front of us, 1:27:51.160 --> 1:27:54.679 like real time, when there's social media and there's more 1:27:54.720 --> 1:27:57.639 emphasis on it. Whereas when Puff did the DeLeon deal, 1:27:57.680 --> 1:28:00.920 it was like, well, we didn't really know it, but 1:28:00.960 --> 1:28:03.160 it sounds good, right, you know what I mean. But 1:28:03.320 --> 1:28:05.559 the expectation for them was like we've seen him since 1:28:05.560 --> 1:28:08.880 he was twenty one years old, these multi million of 1:28:09.000 --> 1:28:10.840 then in nineteen ninety five, ninety six. 1:28:11.280 --> 1:28:12.040 The fact that he's. 1:28:11.880 --> 1:28:14.559 Getting to this point, you know, it's like I felt 1:28:14.600 --> 1:28:17.200 like the expectation of it was like part of the 1:28:17.200 --> 1:28:19.880 reason was like the reverence isn't as much. It's like 1:28:20.320 --> 1:28:23.120 for ten years ago, did people know who Robert Smith was? No, 1:28:24.800 --> 1:28:27.040 he's been doing it right. He's been doing these things right. 1:28:27.040 --> 1:28:29.519 People still don't even know who Dave Stewart is. I 1:28:29.520 --> 1:28:31.439 don't know who Dave story is right, he's the second 1:28:31.479 --> 1:28:33.960 wealthies black men in the country. But we don't even know. 1:28:34.800 --> 1:28:37.720 It's not sexy, right, and the expectations are not there. 1:28:37.720 --> 1:28:40.200 But it's like, now these people need to be recognized 1:28:40.240 --> 1:28:40.840 for the business. 1:28:40.920 --> 1:28:41.080 Right. 1:28:41.120 --> 1:28:44.800 Yes, the entertainment is great, but there's business that's going on. 1:28:45.120 --> 1:28:47.240 They didn't make it from music. Music was the thing 1:28:47.280 --> 1:28:50.800 that Cali posted them to open up other opportunities. But 1:28:50.840 --> 1:28:53.559 it came from spirits, right, It came from fashion, it 1:28:53.600 --> 1:28:56.679 came from investing. Those are the things that are making 1:28:56.760 --> 1:28:59.639 them reach these lists where we talk about the system, 1:28:59.760 --> 1:29:01.760 we talk about the Walmart family like you brought up. 1:29:02.760 --> 1:29:05.280 I told you the difference, right, this generational and sustainable. 1:29:05.840 --> 1:29:07.960 We need to have both. It's like, yeah, they did 1:29:07.960 --> 1:29:09.479 it off for entertainment and they have spirits. 1:29:09.479 --> 1:29:11.680 Well what happens in the next generation doesn't want to 1:29:11.680 --> 1:29:14.800 do in the spirits? What does that look like? Do they? 1:29:15.400 --> 1:29:15.479 So? 1:29:15.600 --> 1:29:16.800 This is it? Like the time is now? 1:29:17.320 --> 1:29:20.360 It is now because now he's fifty four years old. 1:29:20.640 --> 1:29:21.760 What's your legacy look like? 1:29:22.560 --> 1:29:26.439 Man? Yo, I I know we gotta wrap up. 1:29:26.479 --> 1:29:29.200 Like I asked so many questions, I'll just ask you 1:29:29.840 --> 1:29:32.160 like I want to know what y'all talked about at 1:29:32.240 --> 1:29:35.040 Diddy's house, because that was that was. 1:29:35.000 --> 1:29:38.080 The meanest thing y'all could have did for Instagram. 1:29:38.200 --> 1:29:40.280 Like it was just these sneaks and peaks and I'm like, 1:29:40.360 --> 1:29:43.920 yo over there, and I was watching, like, Yo, this 1:29:44.000 --> 1:29:45.320 is something's happening. 1:29:45.479 --> 1:29:48.120 I don't know what's happening, but something's happening. 1:29:48.760 --> 1:29:51.559 But yes, man, if that's best twenty twenty three, this 1:29:51.600 --> 1:29:56.839 is going to be an epic, epic event. And anytime 1:29:56.880 --> 1:30:00.920 you can put twenty thousand people in the room, and 1:30:01.000 --> 1:30:06.920 for me, we got great uh great uh speakers, great artists. 1:30:07.240 --> 1:30:10.200 But the value I think is in the other twenty 1:30:10.280 --> 1:30:12.800 thousand network. 1:30:13.160 --> 1:30:15.080 Be prepared, Come prepared. 1:30:15.120 --> 1:30:17.599 You need to start working on your networking skills right 1:30:17.640 --> 1:30:21.280 now because this is going to be a gold mine. 1:30:21.840 --> 1:30:22.439 You never know. 1:30:22.640 --> 1:30:25.679 And yo, it's it's millionaires, multi millionaires. I'm talking about 1:30:25.720 --> 1:30:29.160 just there there, I'm sitting, I'm sitting. Last year, it 1:30:29.200 --> 1:30:32.000 was a dude that like owns a nine figure company 1:30:32.000 --> 1:30:33.519 behind me just learned what his notebook. 1:30:33.560 --> 1:30:45.120 I said, what's happening here though, thousands, thousands, thousands. 1:30:44.960 --> 1:30:45.880 Where else can that happen? 1:30:46.160 --> 1:30:46.400 Fact? 1:30:46.439 --> 1:30:50.240 Yeah, So really, if you if you watch any podcast episode, 1:30:50.960 --> 1:30:52.880 it's probably a good chance and that person's going to 1:30:52.960 --> 1:30:53.479 be at the building. 1:30:53.640 --> 1:30:57.320 So if you watch any ey episode, just come prepared. 1:30:57.560 --> 1:30:58.160 Like with you. 1:30:58.320 --> 1:30:59.720 I don't know if you got to pitch, if you 1:30:59.720 --> 1:31:02.759 got to a business card, you just just come. 1:31:02.640 --> 1:31:03.759 Be likable, Okay. 1:31:03.880 --> 1:31:06.400 And some people for the networking, you just want to 1:31:06.439 --> 1:31:07.320 gather information. 1:31:07.479 --> 1:31:08.120 That's cool too. 1:31:08.200 --> 1:31:10.800 But I think you all have done an amazing job 1:31:10.920 --> 1:31:14.679 of curating a staple in our culture. I'm talking about 1:31:14.720 --> 1:31:18.320 black You go to a black enterprise event ten years ago, 1:31:18.439 --> 1:31:22.519 that's the staple. Now it's seven hundred people, no shout, no, 1:31:22.520 --> 1:31:26.479 no shade. But this is different. This is different. So 1:31:27.400 --> 1:31:30.200 shouts out to you gentlemen. Man, thank you for allowing 1:31:30.280 --> 1:31:35.240 me to come on and just really really get the 1:31:35.320 --> 1:31:38.720 information on what's happening behind this cultural phenomenon. 1:31:38.800 --> 1:31:43.960 Man, thank you brother facilitating this conversation absolutely, and you know, 1:31:44.160 --> 1:31:46.719 thank you for all work that you've done and always 1:31:46.720 --> 1:31:50.200 saying yes whenever we ask you for something. And you know, 1:31:50.320 --> 1:31:54.839 much continued success on your journey, your event, your network, 1:31:55.920 --> 1:31:58.960 and keep keep inspiring and keep teaching people because it's 1:31:58.960 --> 1:32:01.160 supporting the education part. I think it's extremely important, especially 1:32:01.200 --> 1:32:02.400 when it comes to our space. As far as in 1:32:02.439 --> 1:32:04.960 the media, I don't think that there's enough education. It's 1:32:04.960 --> 1:32:06.960 just a lot of trial and error. So it's great 1:32:06.960 --> 1:32:09.680 to see, you know, you actually filling that void. As 1:32:09.680 --> 1:32:11.240 far as teaching people, that's important. 1:32:11.439 --> 1:32:13.880 Everybody on my network is kind of like your grandchildren. 1:32:13.960 --> 1:32:18.719 Yeah that's important. Yeah, no, the squad, So. 1:32:18.920 --> 1:32:21.000 Yeah, thank you again, But that a lot of people 1:32:21.080 --> 1:32:22.800 like will get lost in that, right, Like, yeah, you 1:32:22.800 --> 1:32:25.400 are on Introduce network and you had an idea to say, like, 1:32:25.400 --> 1:32:27.720 I have something that I want to expand on and 1:32:27.720 --> 1:32:28.400 build on my. 1:32:28.360 --> 1:32:30.360 Own, y'all support it. And it was like, yeah, yo, 1:32:30.400 --> 1:32:31.599 if you want to do that, go ahead. 1:32:31.640 --> 1:32:33.559 And it wasn't like, yo, we're never doing anything with 1:32:33.640 --> 1:32:34.759 him again he left a network. 1:32:34.760 --> 1:32:37.120 It was like, all right, let's help him still build 1:32:37.360 --> 1:32:39.160 because he's so great at what he does. If he 1:32:39.200 --> 1:32:41.120 can be part of something, let's make sure that he is. 1:32:41.439 --> 1:32:43.599 And so like we always talk about collaboration over competition, 1:32:43.680 --> 1:32:45.960 but it's like, nah, if there's a situation working help, 1:32:46.000 --> 1:32:47.479 Like you said, when we ask you to do anything, 1:32:47.720 --> 1:32:48.920 it's always like how can I help? 1:32:49.120 --> 1:32:50.360 And how can I still be a service? 1:32:50.400 --> 1:32:52.960 And so like people can see that it doesn't have 1:32:53.000 --> 1:32:54.880 to be a dispute, it doesn't have to be any 1:32:54.880 --> 1:32:57.120 friction or any awkwardness. It's like, nah, if we can help, 1:32:57.120 --> 1:32:59.639 we go in too. So thank you for facilitating this. 1:33:00.160 --> 1:33:06.519 Coming back home guys got a spot. 1:33:06.600 --> 1:33:11.280 Yes, appreciate and yeah, get your tickets in vestfest dot com. 1:33:11.680 --> 1:33:13.760 Like you said, twenty thousand people this year, we got 1:33:13.920 --> 1:33:17.120 four Diddy, Robert Smith. But even outside that, junior Bridgeman, 1:33:17.200 --> 1:33:19.320 he's he's almost a millionaire, he's six hundred million up, 1:33:19.640 --> 1:33:22.200 you know, Rich Rich Paul, and then of course you 1:33:22.240 --> 1:33:26.400 know you MG the mortgage guy, Ian Dunlap, nineteen Keys, 1:33:27.400 --> 1:33:29.200 you know, a variety of different people. 1:33:29.040 --> 1:33:33.919 From Jada Chiefs are Reflection. 1:33:35.240 --> 1:33:38.040 You know, I wanted to have a very eclectic group 1:33:38.040 --> 1:33:41.040 of people, so you got Ari and you got Mike Novograts. 1:33:41.200 --> 1:33:44.720 You know, it's like and they're both important, and they're 1:33:44.760 --> 1:33:47.200 both important, so it's like, you know, let's let's let's 1:33:47.280 --> 1:33:51.200 really incorporate the entire culture, you know, musical performances. 1:33:51.280 --> 1:33:52.959 Geez Jau wanted. 1:33:52.720 --> 1:33:54.320 To have more women new this year as well, so 1:33:54.320 --> 1:33:56.120 we got some more. We got a podcast age. I 1:33:56.160 --> 1:33:58.040 don't think I mentioned that, So we got a podcast 1:33:58.120 --> 1:34:01.160 day first time ever. So we get got my boy 1:34:01.200 --> 1:34:03.040 Jonathan from Vanessa's Only Club. 1:34:03.479 --> 1:34:05.439 We gotta be some moan that we got. 1:34:06.080 --> 1:34:10.759 We got, we got, we got a millionaire Mitai mindset, 1:34:10.840 --> 1:34:13.880 the god thro So that's that's a new experience that 1:34:13.920 --> 1:34:15.880 we're gonna have this year as the podcast stage. 1:34:16.160 --> 1:34:19.559 And that is exciting. So check us out. 1:34:19.600 --> 1:34:21.160 Man. Did we say we're not done? 1:34:21.600 --> 1:34:23.360 Oh yeah, some more, some more, and we're not We 1:34:23.400 --> 1:34:24.320 always add know. 1:34:24.320 --> 1:34:27.360 We're not done. This is the first way, first wave. 1:34:28.280 --> 1:34:30.759 I have some keep some things in the ton. 1:34:30.680 --> 1:34:31.639 Keep some bullets in the clip. 1:34:32.680 --> 1:34:36.880 Hey guys, putting your vacation hours now, Okay, don't play 1:34:36.920 --> 1:34:38.800 with it. Don't let this be the thing that you're 1:34:38.840 --> 1:34:42.200 John saying. Putting your vacation hours now. 1:34:44.040 --> 1:34:48.200 Yeah, love man, thank you brother, appreciate it absolutely, yes, sirs. 1:34:48.560 --> 1:34:52.160 An illegal alien from Guatemala charged with raping a child 1:34:52.240 --> 1:34:56.040 in Massachusetts. An MS thirteen gang member from El Salvador 1:34:56.280 --> 1:35:00.439 accused of murdering a Texas man of Venezuelan charged with 1:35:00.520 --> 1:35:04.400 filming and selling child pornography in Michigan. These are just 1:35:04.479 --> 1:35:08.240 some of the heinous migrant criminals caught because of President 1:35:08.280 --> 1:35:08.720 Donald J. 1:35:08.800 --> 1:35:09.760 Trump's leadership. 1:35:10.040 --> 1:35:13.640 I'm Christy nom the United States Secretary of Homeland Security. 1:35:14.000 --> 1:35:17.760 Under President Trump, attempted illegal border crossings are at the 1:35:17.800 --> 1:35:21.639 lowest levels ever recorded, and over one hundred thousand illegal 1:35:21.680 --> 1:35:25.479 aliens have been arrested. If you are here illegally, your 1:35:25.600 --> 1:35:29.720 next you will be fined nearly one thousand dollars a day, imprisoned, 1:35:30.040 --> 1:35:30.720 and deported. 1:35:31.160 --> 1:35:32.360 You will never return. 1:35:32.680 --> 1:35:35.680 But if you register using our CBP home app and 1:35:35.800 --> 1:35:38.679 leave now, you could be allowed to return legally. 1:35:39.040 --> 1:35:41.240 Do what's right, leave now. 1:35:41.600 --> 1:35:46.400 Under President Trump, America's laws, border and families will be protected. 1:35:46.479 --> 1:35:48.639 Sponsored by the United States Department of Homeland Security,