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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

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Speaker 1: aliens have been arrested. If you are here illegally, your

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Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

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Speaker 1: and deported.

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Speaker 2: You will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally.

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Speaker 2: Do what's right. Leave now.

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Speaker 1: Under President Trump, America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security.

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Speaker 4: The time is come, ladies and gentlemen.

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Speaker 5: Invest fest That's right.

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Speaker 5: All right, guys, welcome back, ey l.

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Speaker 6: This is a very unique situation and we'll explain later,

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Speaker 6: but we are here with the podcast King.

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Speaker 5: David S Crown.

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Speaker 4: He put his crown on your.

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Speaker 6: Social Proof empire, got the new studio in Atlanta. Thank

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Speaker 6: you for having us up there. You got your real

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Speaker 6: estate place that you've been working on. You got the

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Speaker 6: big event that you that you got coming up. You

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Speaker 6: got an online community. You've taught a variety of different

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Speaker 6: people how to actually get going in the podcast space,

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Speaker 6: how to monetize the space.

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Speaker 7: So let me just wait before before he's still the

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Speaker 7: first person that's ever done this, right, nobody's ever done

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Speaker 7: We're gonna explain this, but I'm not saying this. I'm

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Speaker 7: talking about what he's done already with us.

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Speaker 4: So you're the first person that we interviewed and then

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Speaker 4: you interviewed us right after. That's never happened, like ever,

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Speaker 4: that's never happened. So there's never been an episode.

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Speaker 6: It's happened before. Uh Envy did it multiple times? No, No,

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Speaker 6: the same day, the same day. Oh yeah, because yeah,

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Speaker 6: I came to the kitchen table interviewed. Yeah, and I

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Speaker 6: think we like switch seats or something. Yeah, we just

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Speaker 6: move We did musical chairs if.

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Speaker 4: The interviews job. But I have to say this upfront, man,

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Speaker 4: you all are one.

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Speaker 8: Was the motivation, Like I think I started podcasting before

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Speaker 8: you guys, But I met Willis the Cheesecake Factory and

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Speaker 8: I was having a conversation with Troy and it's like, man,

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Speaker 8: I like his stuff. Man, it's just because you know,

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Speaker 8: you don't do it every week, it's not consistent. And

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Speaker 8: I really took that to heart. I heard bro that

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Speaker 8: next Monday on the morning meet up. I'm like, yo, y'all,

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Speaker 8: I'm about to be consistent with this thing. I love

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Speaker 8: doing it. If I ever not drop an episode on Monday,

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Speaker 8: I would come on this call and give away like

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Speaker 8: two thousand dollars. Wow, that was I was offended because

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Speaker 8: you didn't you didn't say it in an offensive way

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Speaker 8: that I was offended.

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Speaker 6: But then also, let's talk about that moment for a moment,

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Speaker 6: because I saw you did reference that online, but what

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Speaker 6: you didn't reference was that he did give you education

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Speaker 6: after that.

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Speaker 7: Yeah, so that was that was that was that was.

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Speaker 5: Yeah, it was you know, it's just inconsistent.

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Speaker 7: It was when I saw the clip, I'm like, damn,

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Speaker 7: all right, cool. But what it was was like I

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Speaker 7: had to use you as a reference before us, right.

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Speaker 7: So I think we were interviewing Alex at the time,

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Speaker 7: and I was trying to find information is about information

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Speaker 7: about him, and it was your interview.

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Speaker 4: I'm like, Yo, this guy's great, and.

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Speaker 7: So I when I shaw you, I'm like, y, you know,

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Speaker 7: like you're really great at this, but the only thing

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Speaker 7: is that you don't do it enough, Like it's kind

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Speaker 7: of like you dropping it. And it was like it

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Speaker 7: wasn't even a challenge. Was like, yo, this is just

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Speaker 7: like positive critique. And then we had a longer conversation

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Speaker 7: because we went back to another time we went back

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Speaker 7: to Jeremy Anderson's house and I was like, well, let

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Speaker 7: me tell you in that moment.

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Speaker 4: In that moment, it slad.

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Speaker 8: It felt like I don't even remember anything you said

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Speaker 8: after like keep it off line. I'm like, I'm in

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Speaker 8: a space with some people that do the same thing

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Speaker 8: and they're recognizing my inconsistency. And I took it personally.

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Speaker 8: I needed it, of course, not did you say anything bad.

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Speaker 8: I was like, Okay, I gotta be consistent. Then later

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Speaker 8: on this is more flowers. We're gonna do a bouquete.

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Speaker 5: There we go.

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Speaker 8: I really started educating me on the podcasting space and

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Speaker 8: joined the Early Network and like just just one being

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Speaker 8: able to have proximity.

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Speaker 4: I never ever want to take that for granted.

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Speaker 8: Like you guys are like literally paving away and have

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Speaker 8: given me so much game, so much information, And.

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Speaker 4: I can honestly say I wouldn't know half.

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Speaker 8: The stuff that I know right now, even to teach

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Speaker 8: other people if it wasn't for you all half of it,

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Speaker 8: you all directly saying this is what you need to do.

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Speaker 4: The other half is watching and modeling.

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Speaker 8: So it's been an incredible, incredible journey even knowing y'all

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Speaker 8: so appreciate that. Yeah, for sure, appreciate that for sure

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Speaker 8: and been great to see your growth as well. Yeah,

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Speaker 8: you know, in consistency.

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Speaker 6: I think another person that wasn't the most consistent it

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Speaker 6: was nineteen Keys. He had a show people forget, like

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Speaker 6: High Level Conversations took over the world and you know,

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Speaker 6: gets ten million views every episode he puts out, but

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Speaker 6: people will forget that he had. He had a show

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Speaker 6: before High Level Conversation, and that was one of the

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Speaker 6: main issues, was the level of consistency.

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Speaker 4: So here's the crazy part.

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Speaker 7: The same conversation I had with you, I had with

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Speaker 7: him really same thing, and he was like, all right,

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Speaker 7: let's just do this then, let's just do this then,

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Speaker 7: and like obviously what the successes had now was just incredible,

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Speaker 7: but it was it was like you just see that,

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Speaker 7: like the talent is there, the message is there, the

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Speaker 7: pack everything was there. It was like, this is that

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Speaker 7: one piece? How are we going to do it? And

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Speaker 7: and and everybody can see what it turned out to be.

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Speaker 4: No millionaires can come from the UYL tree.

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Speaker 7: That's an interesting quote. I thought about that quote. Yeah,

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Speaker 7: because most people, how do we quantify it? Like some

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Speaker 7: people can look at the artists that they've signed and

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Speaker 7: how you know their careers have going. But how do

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Speaker 7: we reach how do you know the everyday person that

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Speaker 7: got information and now's become a millionaire.

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Speaker 8: For sure, I think y'all hit it from three sides

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Speaker 8: to one is the common listener, right, multiple sides. One

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Speaker 8: is the common listener, the information that you guys put

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Speaker 8: out right, they can take that information and you can't

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Speaker 8: quantify how many people made millions from that, right. The

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Speaker 8: second part is the people that have been on the

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Speaker 8: show being able to share with the audience that became

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Speaker 8: millionaires from their notoriety, from like you guys giving them

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Speaker 8: the platform. I think three is your your your circle

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Speaker 8: of and I would be one mentees, right, people that

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Speaker 8: you you've taught the game. Maybe they're not they weren't

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Speaker 8: on the show, or maybe they're not like the listener,

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Speaker 8: but people that you've taught the game to. And I

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Speaker 8: think for your whole team of people that your collaborations, partnerships. Right,

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Speaker 8: So it's going to be very difficult to quantify the success,

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Speaker 8: you know what I mean?

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Speaker 4: Like even on like.

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Speaker 8: Let's say like bad Boy, you can say okay, well,

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Speaker 8: once all became successful, married j all these people, but

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Speaker 8: the impact is different from what y'all doing, So figure

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Speaker 8: it's proper to spend a few minutes to appreciate y'a

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Speaker 8: don't get the credit, man, nobody And I was saying,

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Speaker 8: it a complex, that complex list.

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Speaker 4: It's so faulty because you can't. I know.

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Speaker 8: Your argument is like, well, it's for hip hop, but

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Speaker 8: who's more hip hop? Like who's interviewed more celebrities from

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Speaker 8: the hip hop culture and figured out how they became

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Speaker 8: a celebrity. Then y'all they go on radio runs on

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Speaker 8: their album that's coming out, their movie that's coming out,

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Speaker 8: But nobody's understanding and backing on how they became that right,

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Speaker 8: So y'all not be on the list. It is disrespectful.

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Speaker 8: Nobody on that list has made a person a dime.

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Speaker 8: Nobody on their list has put fourteen thousand people in

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Speaker 8: a stadium.

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Speaker 4: Just y'all.

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Speaker 5: We're talking about it. I can't argue with you. I

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Speaker 5: can't argue with you, man.

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Speaker 4: You got to point that.

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Speaker 6: I appreciate that man for sure, for sure, But you know,

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Speaker 6: people normal normalize greatness, and I think nineteen Keys has

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Speaker 6: spoken about that before. Was like sometimes when you see things,

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Speaker 6: it's it's hard to have an appreciation for it because

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Speaker 6: it just becomes normal, right Like when you accomplish amazing

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Speaker 6: things on a consistent That's that's the problem with consistency

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Speaker 6: is that it desensitizes us, right Like if a player

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Speaker 6: just drops forty points and you never heard of him

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Speaker 6: ever in his life, it's like, Yo, that's crazy. If

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Speaker 6: Lebron dropped forty points, it's just a regular day, Like

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Speaker 6: you know what I'm saying. So it's like we've normalized greatness.

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Speaker 6: And I think that that's something that is difficult because

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Speaker 6: it's like, yeah, to be able to accomplish a variety

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Speaker 6: of different things, whether it's going sell out to shows

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Speaker 6: in Toronto and Royal Labert Hall and London and fourteenth

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Speaker 6: thousand people that invest Fest and a variety of different

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Speaker 6: things that we've been able to accomplish. Even if you

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Speaker 6: look at EYO Network, I mean it really if you

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Speaker 6: look at it from an independent standpoint, like we have

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Speaker 6: more shows on the charts than CNBC or any like

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Speaker 6: major Like you know, when you look at market Mondays,

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Speaker 6: earn your Lisia high level conversations, just those three you'd

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Speaker 6: be hard pressed to find any podcast network, anybody across

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Speaker 6: any genre that has three shows that are that successful or.

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Speaker 7: Even just three shows, right, because a lot of them

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Speaker 7: just having network, they don't have any show.

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Speaker 6: I'm just saying that there are podcast networks, but I

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Speaker 6: don't know any podcast network that has that kind of roster. Yeah, So,

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Speaker 6: but you know, it is what it is. You know,

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Speaker 6: it's just you just keep keep the ball rolling and

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Speaker 6: keep going.

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Speaker 8: But the greatest isn't even normalized yet because you guys

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Speaker 8: are doing amazing things and it's just not enough people

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Speaker 8: talking about it, you know what I mean. When Lebron

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Speaker 8: goes out and drops forty, it becomes normal. But you're like, yo,

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Speaker 8: we know that this person is great, but y'all dropping

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Speaker 8: forty every week.

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Speaker 4: Nobody said anything like that.

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Speaker 7: I mean, it's based on what we're doing, right, Like

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Speaker 7: they're not expecting this.

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Speaker 4: This is This is built around business, it's.

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Speaker 7: Built around entrepreneurship, is built around finance and investing. It's

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Speaker 7: not built around athletics, it's not built around specifically music.

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Speaker 7: And so it's tough because it's not common nature in

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Speaker 7: our community, right, these conversations don't happen. So it's still

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Speaker 7: like almost like a foreign language. That's to penetrate in

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Speaker 7: the mainstream. But the more that people do about it,

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Speaker 7: and we had that conversation about showing up in these

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Speaker 7: places where all these people are that are doing those things,

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Speaker 7: it becomes like, wait, these guys are.

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Speaker 4: Here again, to hear again, to hear again, what's happening

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Speaker 4: right now? Right?

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Speaker 7: And so we're just trying to penetrate the masses with

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Speaker 7: the message and again, eventually it'll be commonplace, and that's

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Speaker 7: the goal.

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Speaker 8: I want to know when did you know you were

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Speaker 8: making an impact though? I mean, you know you're doing

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Speaker 8: it online, but at some point you said, well, we

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Speaker 8: want to put all these people in one room. When

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Speaker 8: did you know, Okay, it's time to just come out

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Speaker 8: of the living room and really listen, let's bring people together.

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Speaker 6: I think it was our first networking event in LA,

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Speaker 6: like after like episode fourteen, we was at LA, decided

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Speaker 6: to do a last minute networking event and really last minute,

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Speaker 6: like decided to do it on Friday.

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Speaker 5: And it was on a Monday.

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Speaker 6: Really yeah, And it was in Carson, California, which is

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Speaker 6: like out the way, hold on, hold on, what made

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Speaker 6: you think this is going to be successful? Well, Honestly,

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Speaker 6: that inspiration came from Matt. Matt was doing a network

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Speaker 6: He did a networking event in Atlanta. Randomly I saw

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Speaker 6: on Instagram. I'm like, well, that's dope. Are you doing

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Speaker 6: a networking event?

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Speaker 5: We should do one. We're in LA.

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Speaker 6: So it's like, just put it together and put it

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Speaker 6: on Instagram. A restaurant owner reached out to us and

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Speaker 6: let us use the spot. It was all like within

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Speaker 6: forty eight hours of putting it together, put a flyer

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Speaker 6: up on Instagram, create an event, right, and people came.

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Speaker 6: So it was like, you know, probably like one hundred

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Speaker 6: and fifty people that came, and people came from like

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Speaker 6: San Diego.

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Speaker 5: I e.

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Speaker 6: Like they was coming from like two different two hours away.

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Speaker 6: And it was on a Monday at like five o'clock,

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Speaker 6: like terrible traffic in LA. And that was like, you know,

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Speaker 6: impactful because the love was just there, like you know,

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Speaker 6: I mean you had all different type of people from

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Speaker 6: different walks of life. That was the first event that

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Speaker 6: we did where people actually met us in person and

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Speaker 6: was like you know, champion us and like I rock

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Speaker 6: with you.

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Speaker 5: Yeah. I had did Matt event before that.

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Speaker 6: Matt had a real estate event and this is where

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Speaker 6: we met a lot of different people, like so being

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Speaker 6: in miss business and stuff like that. But that was

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Speaker 6: like the first time since the show had started. That

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Speaker 6: was like around episode six, and there was people rocking

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Speaker 6: with it from then. So when I did that, people

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Speaker 6: was coming up to me like, y'all rock with your show.

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Speaker 6: I love your show. Da da da, And that was

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Speaker 6: like episode six. So a few weeks later we did

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Speaker 6: our own event and that was the first time where

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Speaker 6: we got to connect with people in person. And you know,

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Speaker 6: once you once you see that happen, it's like, all right,

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Speaker 6: we wanted something.

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Speaker 7: Yeah, it's interesting because it was like, let's maximize the time.

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Speaker 7: We were initially going out to la because we had

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Speaker 7: just confirmed Al Harrington and this was a big deal.

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Speaker 4: It was like, yo, we got Al Harrington. You know,

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Speaker 4: we grew up watching him play.

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Speaker 7: Sure he had a relationship with him or man him

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Speaker 7: earlier in his basketball career, and so it was like, oh,

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Speaker 7: this is gonna be great. We can talk about cannabis.

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Speaker 7: And the other thing was like, all right, well, if

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Speaker 7: we're gonna be out there, let's maximize the time. Let's

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Speaker 7: do that. Let's put it a networking event together. To

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Speaker 7: see if people show up. And I remember being at

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Speaker 7: the networking event and at the time I'm still teaching.

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Speaker 7: I'm like, yo, I got to catch this plane.

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Speaker 4: I can't.

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Speaker 7: I can't even I can't stay the whole time, right Like,

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Speaker 7: I'm still like, yo, this is this is great with

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Speaker 7: meeting people, but I can't stay. So I actually think

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Speaker 7: I left like an hour early to get back on

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Speaker 7: the plane to come to New York.

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Speaker 4: I was like, this is crazy. So that was a moment,

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Speaker 4: but I think after that it was like, yeah, we

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Speaker 4: got something.

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Speaker 7: But then when we did it in New York. We

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Speaker 7: did one in Brooklyn at BK nine and when we

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Speaker 7: pulled up, it was packed, like the restaurant was packed.

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Speaker 7: We were walking up. I had I had ad with

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Speaker 7: me and Zay Mike's niece had. We were doing another

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Speaker 7: we're doing our summer program. Said yo, come with me

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Speaker 7: to this event. And we're walking up and they looking

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Speaker 7: at me like this is Troy. It was just going

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Speaker 7: with him to Brooklyn and we're walking up and people

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Speaker 7: were like, yo, I just took the bus from Philly

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Speaker 7: to come see you.

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Speaker 4: Yo.

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Speaker 7: I live in Rhode Island. I came down here just

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Speaker 7: to see y'all and they looking at me like what

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Speaker 7: I'm like, Yo, this is crazy. This is turning into something.

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Speaker 7: And then when we what we saw inside of that

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Speaker 7: that that restaurant that night was pockets of information. And

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Speaker 7: so you know, we had somebody talking about stocks and

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Speaker 7: people were surrounding around in because they wanted to hit

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Speaker 7: the information. Derek Falcon, who had just did episode eleven,

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Speaker 7: was talking about you know, his episode, and we were

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Speaker 7: just watching this happen like, Yo, this is it. Like

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Speaker 7: everybody's just gravitating around the information they want to know,

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Speaker 7: and we packed out the spot in Brooklyn.

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Speaker 4: This is going to be crazy.

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Speaker 7: Like even in the intro for every episode, the clips

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Speaker 7: from that event are part of it.

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Speaker 4: You know what I mean? It was It was a

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Speaker 4: major thing for us. What made what made Are Your

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Speaker 4: Leaders so special? Though? You know what I mean.

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Speaker 8: I'm like episode six, yes on my episode eleven, episode fourteen,

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Speaker 8: and people are coming out and there are a lot

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Speaker 8: of people that maybe they're talented, but it's taking them sixty.

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Speaker 8: My joint ain't started rocking to like fifty what.

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Speaker 5: I think we had, so we had a head start.

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Speaker 5: We was doing social media.

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Speaker 6: I was doing social media for two years before we

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Speaker 6: had on Your Leisure, so we didn't we didn't just

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Speaker 6: start with zero. There was anticipation for early Leisia before.

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Speaker 6: That's the whole reason why we started on Your Legion,

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Speaker 6: because the anticipation had been building so much. Everybody was

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Speaker 6: dming like where's your show? Where do I watch it?

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Speaker 6: So it was like, all right, the demand was already there.

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Speaker 6: So it was like, you know, when we opened the gates,

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Speaker 6: we already had thousands of people that was willing to

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Speaker 6: just walk into the house as opposed to just trying

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Speaker 6: to build the house and then like market it like hey,

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Speaker 6: come over here. So that was definitely a part of it.

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Speaker 6: But also I think the packaging it was just a

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Speaker 6: good time. But the packaging was different as far as

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Speaker 6: mixing the sports and entertainment and pop culture and blending

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Speaker 6: it with business, you know, kind of adding all of

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Speaker 6: the elements from the slang, fashion, you know, different things

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Speaker 6: that we was doing as far as how we was

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Speaker 6: curating the stories, telling stories related to business, and that

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Speaker 6: was something that was like really just interesting. Social media

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Speaker 6: definitely played a big part because a lot of those

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Speaker 6: just going viral.

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Speaker 5: Early, Like early we did a.

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Speaker 6: Clip about like George Foreman and the George Forman Grill

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Speaker 6: and Hu Kogan that went viral. Soldier Boy, that was

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Speaker 6: like on episode one, so from the beginning, But like

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Speaker 6: I said, there was clips going virable for that. But

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Speaker 6: once we started, you know, it seemed like everything that

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Speaker 6: we would put out would just go viral on social media.

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Speaker 6: So it's one of those things people see on Explore

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Speaker 6: plays like what's this So they were just tapping in.

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Speaker 6: So fortunately for us, we never really had to try

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Speaker 6: to build the audience because the audience was already built.

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Speaker 6: Like that was the hard part trying to figure it

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Speaker 6: out two years prior was like how do you how

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Speaker 6: do you get people to engage with your content? How

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Speaker 6: it But that was already figured out by the time

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Speaker 6: we figured we already had a two year head start.

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Speaker 6: By the time Earnie Leisure came, it wasn't really trying

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Speaker 6: to figure out how to make a clip or how

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Speaker 6: to put a title on a video, or how to

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Speaker 6: make it engaging because it was already tried and tested

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Speaker 6: for twenty four months previously. So by the time or

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Speaker 6: Your Leisure came, it was already like a thing where

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Speaker 6: we know, like, all right, this is this is what's

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Speaker 6: going to hit. This is going to explode, and that's

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Speaker 6: exactly what happened.

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Speaker 4: Yeah, I think I had anything to do with timing everything.

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Speaker 5: Time is everything.

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Speaker 7: Of course, a lot of it has to do with time.

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Speaker 7: And I always credit you know Dames twenty fifteen Breakfast

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Speaker 7: Club interview and how that impacted me and how it

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Speaker 7: felt when he was talking about being an entrepreneur and

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Speaker 7: talking about legacy and talking about that generational but sustainable wealth.

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Speaker 4: It was like, man, here I am, and it's not

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Speaker 4: like this seventy three.

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Speaker 8: It's not the first back and forth conversation that the

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Speaker 8: world had around entrepreneurship versus job.

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Speaker 6: And made our culture us. It is the most impactful.

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Speaker 6: I don't know if it was the first, but it

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Speaker 6: was the most impactful.

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Speaker 4: H It hit home.

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Speaker 7: It hit home like I'm a teacher and I'm watching

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Speaker 7: this and I'm watching him like he was an entrepreneur.

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Speaker 4: Mike was an entrepreneur, and I'm the teacher. I'm just like, yo, damn.

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Speaker 7: Like I remember my pops working for forty years, but

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Speaker 7: I knew that didn't guarantee me an interview at the

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Speaker 7: place he worked. I'm like, yo, damn, Like this school

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Speaker 7: was not even named after me. What am I given

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Speaker 7: to the next generation? It's like this is tough, right.

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Speaker 7: And then Jay came with in twenty seventeen with the

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Speaker 7: four four to four album and with huge I'm a

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Speaker 7: huge jay Z fan, and what he was talking about

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Speaker 7: was legacy, Like he had the song called Legacy, right,

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Speaker 7: and then he has the story of oj and like

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Speaker 7: everything around it was surrounding around financial literacy, and it

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Speaker 7: was like great at the time. Even prior to that,

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Speaker 7: like I was, we were writing lessons in the program,

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Speaker 7: but they were based around the lyrics that were in

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Speaker 7: hip hop, and so we're teaching through music, but we're

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Speaker 7: teaching financial.

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Speaker 4: Literacy through it.

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Speaker 7: So it was like all those things happened at the

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Speaker 7: same time. It was like perfect melting pop for this

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Speaker 7: to happen.

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Speaker 8: And I think you guys even started crossing over, like

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Speaker 8: really the first people to find celebrities artists and start

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Speaker 8: finding out the business behind the stuff that they were doing.

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Speaker 8: And I think some people might look at it like,

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Speaker 8: oh man, I missed the boat. Everyone's been interviewed already,

436
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Speaker 8: everyone's doing it. But you guys keep finding the perfect time,

437
00:20:00,240 --> 00:20:06,280
Speaker 8: like the perfect timing for exposing entrepreneurship from a celebrity standpoint,

438
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Speaker 8: bringing people together, right, Like, you guys keep finding the

439
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Speaker 8: right time.

440
00:20:10,600 --> 00:20:12,719
Speaker 7: I think it's even before it's a celebrity, it's your

441
00:20:12,760 --> 00:20:16,480
Speaker 7: next door neighbor. Your next door neighbor could be the millionaire,

442
00:20:16,680 --> 00:20:18,639
Speaker 7: and you'd have no idea if they never got to

443
00:20:18,680 --> 00:20:19,320
Speaker 7: tell their story.

444
00:20:19,359 --> 00:20:22,600
Speaker 4: We interviewed Derrick Ferguson, who's a close friend. He was a.

445
00:20:22,600 --> 00:20:25,880
Speaker 7: COO of Bad Boy CFO of Bad Boy for twenty years.

446
00:20:26,320 --> 00:20:27,960
Speaker 7: I went to church with this guy for ten years.

447
00:20:28,480 --> 00:20:29,720
Speaker 7: When we did his interview, he's like, this is the

448
00:20:29,760 --> 00:20:32,080
Speaker 7: first time somebody's asked me, actually asked me what I

449
00:20:32,119 --> 00:20:32,760
Speaker 7: did for a living.

450
00:20:33,640 --> 00:20:35,120
Speaker 4: He's been in this space for twenty years.

451
00:20:35,200 --> 00:20:39,280
Speaker 7: Right, He's seen from bad Boy to like he's seen

452
00:20:39,359 --> 00:20:41,000
Speaker 7: all these things revolt, he's been there.

453
00:20:41,320 --> 00:20:43,159
Speaker 4: Nobody's ever asked him. And it was like, wait, nobody's

454
00:20:43,200 --> 00:20:43,600
Speaker 4: ever asked me.

455
00:20:43,600 --> 00:20:45,960
Speaker 7: You got so much information because the chance of somebody

456
00:20:46,000 --> 00:20:47,880
Speaker 7: being you are highly likely. The chance of somebody being

457
00:20:47,880 --> 00:20:50,040
Speaker 7: puff is gonna be tough. Right, And so it was

458
00:20:50,119 --> 00:20:53,000
Speaker 7: like the real estate attorney or the real estate agent,

459
00:20:53,320 --> 00:20:58,720
Speaker 7: the tax professional. Right, all these people are entrepreneurs and

460
00:20:58,760 --> 00:21:01,679
Speaker 7: creating businesses that you act actually need, that you should

461
00:21:01,680 --> 00:21:04,160
Speaker 7: know about because there's a great chance that you could

462
00:21:04,160 --> 00:21:06,120
Speaker 7: actually do that and apply it into you everyday life.

463
00:21:06,520 --> 00:21:08,440
Speaker 7: Then it was like all right, once we built up

464
00:21:08,480 --> 00:21:11,480
Speaker 7: that clientele, was like, well, who's next, Right, can we

465
00:21:11,520 --> 00:21:12,359
Speaker 7: get the celebrity?

466
00:21:12,600 --> 00:21:12,760
Speaker 4: Right?

467
00:21:12,960 --> 00:21:16,359
Speaker 7: We always talk about this network across, right, because if

468
00:21:16,400 --> 00:21:18,760
Speaker 7: you network across long enough, like that person might introduce

469
00:21:18,800 --> 00:21:20,320
Speaker 7: you to the next person you're looking for. Right, So

470
00:21:20,359 --> 00:21:21,840
Speaker 7: you start at this level and then you build up

471
00:21:21,880 --> 00:21:23,760
Speaker 7: and build up, and then when you get the celebrity,

472
00:21:23,800 --> 00:21:25,760
Speaker 7: it's like, all right, well, let's pull back the layers because,

473
00:21:25,800 --> 00:21:28,159
Speaker 7: like you said, most people go on interviews because they

474
00:21:28,160 --> 00:21:30,919
Speaker 7: have someone to promote, but most times nobody asks them

475
00:21:30,960 --> 00:21:33,639
Speaker 7: anything about the business. Right, everybody's getting paid for their

476
00:21:33,680 --> 00:21:35,480
Speaker 7: profession or they're making money from it.

477
00:21:35,520 --> 00:21:36,359
Speaker 4: But how are you doing it?

478
00:21:36,400 --> 00:21:38,600
Speaker 7: Because that's the important part, Like we see people doing it,

479
00:21:38,960 --> 00:21:41,240
Speaker 7: they never told us how, and maybe because they didn't

480
00:21:41,240 --> 00:21:43,080
Speaker 7: know or they just didn't feel confident enough to talk

481
00:21:43,080 --> 00:21:44,240
Speaker 7: about it, But.

482
00:21:44,160 --> 00:21:45,399
Speaker 4: That's what this was like.

483
00:21:45,440 --> 00:21:48,360
Speaker 7: It felt like, all right, let's humanize this as much

484
00:21:48,400 --> 00:21:50,320
Speaker 7: as we can. Let's see how much information they will

485
00:21:50,320 --> 00:21:52,359
Speaker 7: in the ship. Because number one, it can help the

486
00:21:52,440 --> 00:21:54,719
Speaker 7: lessons that they learned, or number two, it can inspire

487
00:21:54,760 --> 00:21:55,760
Speaker 7: somebody to do something different.

488
00:21:55,880 --> 00:21:58,240
Speaker 4: For sure, I think you guys are creating the right timing.

489
00:21:58,320 --> 00:22:01,280
Speaker 8: It's like when y'all do something and then everybody starts

490
00:22:01,320 --> 00:22:03,280
Speaker 8: doing it and they said, well it was the right topic.

491
00:22:03,320 --> 00:22:09,480
Speaker 4: No I created this that shoddy line. Yoh they started reinvestment.

492
00:22:09,000 --> 00:22:16,239
Speaker 8: I know, yeah, the first investments. Four thousand people. It

493
00:22:16,320 --> 00:22:18,600
Speaker 8: has to be kind of nerve wracking because this is

494
00:22:18,640 --> 00:22:22,520
Speaker 8: one of the few things that you can't hide, the

495
00:22:22,600 --> 00:22:23,600
Speaker 8: success or failure.

496
00:22:24,080 --> 00:22:27,240
Speaker 4: Right, So if I drop a book, nobody knows howbody

497
00:22:27,280 --> 00:22:28,400
Speaker 4: i'se sold, you know what I mean.

498
00:22:28,480 --> 00:22:31,040
Speaker 8: Like if I drop a podcast, really nobody knows how

499
00:22:31,040 --> 00:22:35,280
Speaker 8: many downloads I got, right, But a live event is

500
00:22:35,320 --> 00:22:37,720
Speaker 8: the one thing you cannot hide if there's no one there.

501
00:22:38,280 --> 00:22:40,719
Speaker 8: I mean, you gotta put people to the front so

502
00:22:40,760 --> 00:22:44,640
Speaker 8: the camera looks good. But four thousand people, which is

503
00:22:44,680 --> 00:22:50,280
Speaker 8: absolutely incredible. Years ago, where did this thought come from?

504
00:22:50,320 --> 00:22:51,760
Speaker 8: And that was a lot so.

505
00:22:53,440 --> 00:22:56,240
Speaker 6: All right, so definitely gotta give a big shot to

506
00:22:56,520 --> 00:22:58,720
Speaker 6: him for a hundred and went to his event in

507
00:22:58,760 --> 00:23:01,280
Speaker 6: Miami and that was the first time that we saw

508
00:23:01,440 --> 00:23:05,479
Speaker 6: something like that, like the level of production and especially

509
00:23:05,560 --> 00:23:08,159
Speaker 6: for our culture, but probably just in general because I know,

510
00:23:08,240 --> 00:23:10,320
Speaker 6: for me personally, I didn't go to any like business

511
00:23:10,320 --> 00:23:14,240
Speaker 6: conferences like that. So we were inspired by that, Like, yo,

512
00:23:14,280 --> 00:23:17,320
Speaker 6: we got to do something like but how many people

513
00:23:17,320 --> 00:23:19,600
Speaker 6: were at that event? I think it was like two

514
00:23:19,640 --> 00:23:23,200
Speaker 6: thousandth uh you know it was just for his community

515
00:23:23,200 --> 00:23:29,280
Speaker 6: prosession proof. So but me, I'm very big on taking

516
00:23:29,320 --> 00:23:32,200
Speaker 6: inspiration but not copying. It's two different things. Like you

517
00:23:32,200 --> 00:23:33,840
Speaker 6: know what I mean, we all get inspired for everything.

518
00:23:33,880 --> 00:23:36,400
Speaker 6: I might but that's a dope hoodie, like I want

519
00:23:36,400 --> 00:23:38,399
Speaker 6: to rework it. I don't want to take your hoodie

520
00:23:38,400 --> 00:23:40,560
Speaker 6: and you know, just put our logo on it. That's copying,

521
00:23:40,880 --> 00:23:43,000
Speaker 6: but being inspired by something that's different. So I've been

522
00:23:43,040 --> 00:23:48,359
Speaker 6: inspired by everything from art, music, everything. So we were inspired,

523
00:23:48,480 --> 00:23:50,320
Speaker 6: but we didn't want to copy. So it was like,

524
00:23:50,320 --> 00:23:53,200
Speaker 6: all right, well, how do we make it different? How

525
00:23:53,200 --> 00:23:54,960
Speaker 6: do we do an event? But we need to do

526
00:23:55,000 --> 00:23:56,719
Speaker 6: an event. We got a lot of momentum, a lot

527
00:23:56,720 --> 00:23:58,919
Speaker 6: of people like us, like we want we want to

528
00:23:58,960 --> 00:24:01,439
Speaker 6: do an event because we did our first event at

529
00:24:01,480 --> 00:24:04,240
Speaker 6: Yes Spot actually, so we were doing events in the

530
00:24:04,240 --> 00:24:06,240
Speaker 6: pandemic shut it down. So it was like this would

531
00:24:06,240 --> 00:24:09,080
Speaker 6: be the first event after the pandemic, but we want

532
00:24:09,080 --> 00:24:09,720
Speaker 6: to rebrand it.

533
00:24:09,720 --> 00:24:11,040
Speaker 5: We don't want to do like the same thing that

534
00:24:11,080 --> 00:24:11,520
Speaker 5: we did.

535
00:24:11,359 --> 00:24:14,320
Speaker 6: Before the pandemic, which before the pandemic, the formula was

536
00:24:15,200 --> 00:24:17,640
Speaker 6: a two day event and it would be the first day,

537
00:24:17,720 --> 00:24:20,520
Speaker 6: like a Saturday, it would be a live podcast, and

538
00:24:20,560 --> 00:24:23,960
Speaker 6: then on Sunday it was an education seminar, right, and

539
00:24:24,040 --> 00:24:26,320
Speaker 6: that's what we did. We did it in DC, we

540
00:24:26,359 --> 00:24:28,399
Speaker 6: did it in Atlanta, and then we would bother to

541
00:24:28,440 --> 00:24:30,400
Speaker 6: do it in Philly, and then we had COVID came

542
00:24:30,400 --> 00:24:32,640
Speaker 6: and shut it down. So it was like, all right,

543
00:24:32,640 --> 00:24:34,560
Speaker 6: we got to do something. We gotta look to scale.

544
00:24:34,720 --> 00:24:40,520
Speaker 6: So understand words is very important. So festival, the idea

545
00:24:40,560 --> 00:24:44,800
Speaker 6: of festival. Might we need to have a festival and

546
00:24:46,240 --> 00:24:50,399
Speaker 6: you know path festival. A lot of times people were

547
00:24:50,400 --> 00:24:53,119
Speaker 6: look at festival like it has to be outside. But

548
00:24:53,200 --> 00:24:55,880
Speaker 6: I looked up the Dictionary's word and it never says

549
00:24:55,880 --> 00:24:57,920
Speaker 6: that the dictionary festival has to be outside.

550
00:24:58,160 --> 00:24:59,280
Speaker 5: It's just characteristics.

551
00:25:00,080 --> 00:25:01,480
Speaker 6: I could look at it and see, I'm not one

552
00:25:01,560 --> 00:25:05,520
Speaker 6: hundred percent sure, but it doesn't say outside. I think

553
00:25:05,560 --> 00:25:09,840
Speaker 6: that's just kind of been associated because a lot of

554
00:25:09,840 --> 00:25:12,239
Speaker 6: festivals are outside. So I think that that's just been

555
00:25:12,240 --> 00:25:17,640
Speaker 6: associated with it, right, So, but it didn't have to

556
00:25:17,680 --> 00:25:19,760
Speaker 6: be called it didn't have to be outside to be

557
00:25:19,800 --> 00:25:23,880
Speaker 6: a festival. So just thinking about it, it was like, all right, well,

558
00:25:25,040 --> 00:25:28,639
Speaker 6: it's difficult to do what we do outside for a

559
00:25:28,680 --> 00:25:30,879
Speaker 6: variety of different reasons if you take the elements of it,

560
00:25:30,960 --> 00:25:33,080
Speaker 6: might rain and stuff like that. But just to get

561
00:25:33,119 --> 00:25:35,199
Speaker 6: people's attention, like you got to actually be able to

562
00:25:35,240 --> 00:25:38,880
Speaker 6: sit down and learn for hours at a time, right,

563
00:25:39,000 --> 00:25:43,160
Speaker 6: and standing outside doesn't really lend itself to that. It's

564
00:25:43,200 --> 00:25:46,720
Speaker 6: good for music when you just halfway listening, halfway drunk,

565
00:25:47,040 --> 00:25:49,919
Speaker 6: like you know, that's not the most important thing, but

566
00:25:49,960 --> 00:25:53,880
Speaker 6: it's like when you actually are have to pay attention

567
00:25:54,000 --> 00:25:57,920
Speaker 6: to something, it's better in a closed setting. So it's

568
00:25:57,960 --> 00:26:01,919
Speaker 6: like that's kind of a hurdle. But what would also

569
00:26:02,000 --> 00:26:05,440
Speaker 6: add to a festival feel? When you start thinking about festivals,

570
00:26:05,440 --> 00:26:10,720
Speaker 6: it's like, what's the what are in festivals? So food trucks, right,

571
00:26:10,880 --> 00:26:12,600
Speaker 6: Like that's part of a festival feel. So I was like,

572
00:26:12,600 --> 00:26:14,479
Speaker 6: all right, well, what if we can add food trucks

573
00:26:14,480 --> 00:26:18,000
Speaker 6: to it and have like a culinary experience And then

574
00:26:18,040 --> 00:26:20,880
Speaker 6: it's like all right, ven the essence once again drawing

575
00:26:20,920 --> 00:26:23,600
Speaker 6: the inspiration and so what they did with their vendor

576
00:26:23,640 --> 00:26:26,639
Speaker 6: marketplace and like Essence Fest that's one of the biggest

577
00:26:26,640 --> 00:26:28,879
Speaker 6: festivals for our culture. So it was like, all right,

578
00:26:28,920 --> 00:26:32,720
Speaker 6: well at that time, nobody was doing vendor marketplaces for

579
00:26:32,760 --> 00:26:37,160
Speaker 6: the events and other people have like a vendor marketplace,

580
00:26:37,200 --> 00:26:40,160
Speaker 6: but it was just like their booths promoting their products,

581
00:26:40,160 --> 00:26:43,479
Speaker 6: which is fine, but nobody had done it where it

582
00:26:43,520 --> 00:26:48,960
Speaker 6: was like outside businesses could set up shop. So it's like, oh,

583
00:26:49,040 --> 00:26:51,959
Speaker 6: this is an opportunity to do that. Now you've got

584
00:26:52,000 --> 00:26:54,840
Speaker 6: two things. You got the vendor space, which is that's

585
00:26:54,840 --> 00:26:58,320
Speaker 6: a festival type of feel. You got food trucks that's

586
00:26:58,320 --> 00:27:02,560
Speaker 6: a festival type of feel. And then the stuff that

587
00:27:02,640 --> 00:27:07,159
Speaker 6: we were already currently doing with the live podcast, like

588
00:27:07,240 --> 00:27:09,240
Speaker 6: the you know, the panel discussions and stuff like that.

589
00:27:09,240 --> 00:27:10,399
Speaker 5: We were already familiar with that.

590
00:27:11,040 --> 00:27:13,920
Speaker 6: And then it's like, all right, well, entertainment is always

591
00:27:13,920 --> 00:27:15,840
Speaker 6: a big part of it, so now if we can

592
00:27:15,840 --> 00:27:18,439
Speaker 6: add an entertainment factor to it. So that's where the

593
00:27:18,520 --> 00:27:21,119
Speaker 6: musicians come in. So now it's like, now we have

594
00:27:21,200 --> 00:27:23,480
Speaker 6: a headline, a performer, or we have you know, for

595
00:27:23,480 --> 00:27:25,919
Speaker 6: a VIP night, we have a performer for that, right,

596
00:27:25,960 --> 00:27:27,920
Speaker 6: So now you add the music part of it, which

597
00:27:28,000 --> 00:27:31,000
Speaker 6: every festival pretty much has some level of music entertainment

598
00:27:31,040 --> 00:27:31,479
Speaker 6: part of it.

599
00:27:32,200 --> 00:27:36,600
Speaker 5: So and then it was like what do we call it?

600
00:27:37,280 --> 00:27:40,359
Speaker 6: And then you know, going back and forth with names

601
00:27:40,359 --> 00:27:46,159
Speaker 6: for a long time, and then invest Fest feel like

602
00:27:46,240 --> 00:27:48,600
Speaker 6: that you really can't come up with a better name

603
00:27:48,680 --> 00:27:53,440
Speaker 6: than that, right Like invest Fest. It's short, simple, conveys

604
00:27:53,520 --> 00:27:58,080
Speaker 6: the message, very easy to put on a shirt and

605
00:27:58,200 --> 00:28:04,480
Speaker 6: for people to remember it rhymes invest Fest and that's

606
00:28:04,920 --> 00:28:07,480
Speaker 6: and that's that's how it was done. That's that's that's

607
00:28:07,480 --> 00:28:10,920
Speaker 6: how that's that's kind of how it how it came

608
00:28:11,000 --> 00:28:12,040
Speaker 6: to trauition.

609
00:28:11,840 --> 00:28:14,800
Speaker 7: And it was never a thing of being feared, right like,

610
00:28:14,840 --> 00:28:17,600
Speaker 7: we never operate in fear. We operate and like all right,

611
00:28:17,680 --> 00:28:19,600
Speaker 7: let's see what we can do next. And so like

612
00:28:19,640 --> 00:28:22,119
Speaker 7: even the title of the name, it was about it

613
00:28:22,200 --> 00:28:25,720
Speaker 7: not being about us, right, So that alleviates any type

614
00:28:25,720 --> 00:28:27,439
Speaker 7: of fear because it really wasn't about us. You think

615
00:28:27,480 --> 00:28:29,400
Speaker 7: about we could have named it during the leisure Fest,

616
00:28:29,480 --> 00:28:31,480
Speaker 7: but we didn't. It was really about the people. Even

617
00:28:31,520 --> 00:28:33,280
Speaker 7: like from the marketplace standpoint, it was like, yeah, some

618
00:28:33,280 --> 00:28:34,919
Speaker 7: people had promoted themselves, but it was like, you know,

619
00:28:35,280 --> 00:28:37,040
Speaker 7: let's let the community be part of it. Because even

620
00:28:37,040 --> 00:28:39,880
Speaker 7: our episodes, right, we could have just stayed it just

621
00:28:39,920 --> 00:28:42,240
Speaker 7: being me and Shoty doing episodes. It was like, now,

622
00:28:42,320 --> 00:28:45,000
Speaker 7: let's figure out how many people can we can highlight

623
00:28:45,040 --> 00:28:48,360
Speaker 7: their greatness, and so all the episodes become like monumental

624
00:28:48,360 --> 00:28:49,920
Speaker 7: because it was highlighting greatness.

625
00:28:50,080 --> 00:28:50,280
Speaker 4: Right.

626
00:28:50,360 --> 00:28:52,240
Speaker 7: Even from a standpoint it was like, all right, well,

627
00:28:52,280 --> 00:28:54,200
Speaker 7: if it's not about us, we know what we're gonna do.

628
00:28:54,560 --> 00:28:56,120
Speaker 7: We do this every day we can. You know, we're

629
00:28:56,120 --> 00:28:58,280
Speaker 7: gonna find somebody to interview. But it was like, we

630
00:28:58,320 --> 00:29:01,440
Speaker 7: have a network, that's how at them, right, So if

631
00:29:01,520 --> 00:29:03,320
Speaker 7: Dave Sham's on network, lets them have a panel.

632
00:29:03,360 --> 00:29:04,920
Speaker 4: If MG's on it, you know what I'm saying.

633
00:29:04,920 --> 00:29:07,040
Speaker 7: So it was like highlighting everything that was going on

634
00:29:07,560 --> 00:29:10,800
Speaker 7: outside of just the people that they see and associate

635
00:29:10,840 --> 00:29:13,240
Speaker 7: with the brand. It was like, nah, this is a brand,

636
00:29:13,240 --> 00:29:15,760
Speaker 7: this is its own ip, and this is about the people.

637
00:29:15,800 --> 00:29:18,200
Speaker 7: So the marketplace becomes that, the food trucks become that,

638
00:29:18,800 --> 00:29:20,960
Speaker 7: the community that comes inside of it becomes that because

639
00:29:20,960 --> 00:29:24,120
Speaker 7: it's more than just a festival where people are gonna

640
00:29:24,160 --> 00:29:26,640
Speaker 7: come and gather and listen to people. It's like, nah,

641
00:29:26,760 --> 00:29:28,680
Speaker 7: this could be your next business partner you're sitting next to.

642
00:29:28,880 --> 00:29:30,560
Speaker 4: For sure that you could you could.

643
00:29:30,320 --> 00:29:32,680
Speaker 7: Find somebody here, your next person there investing in your business.

644
00:29:33,040 --> 00:29:35,960
Speaker 7: Whereas we didn't see that. We were inspired by other people,

645
00:29:35,960 --> 00:29:38,040
Speaker 7: but it was like, all right, this would be we

646
00:29:38,080 --> 00:29:40,520
Speaker 7: can improve on what this is because it's missing that,

647
00:29:40,920 --> 00:29:41,360
Speaker 7: you know what I mean.

648
00:29:41,800 --> 00:29:44,200
Speaker 6: But that's the most I think the most important thing

649
00:29:44,280 --> 00:29:48,120
Speaker 6: is the name? Is it in my opinion because like

650
00:29:48,200 --> 00:29:49,480
Speaker 6: I said, just that.

651
00:29:50,720 --> 00:29:53,240
Speaker 5: It breaks the mole of what There's a lot of conferences.

652
00:29:54,240 --> 00:29:58,240
Speaker 6: There's a lot of symposiums, conferences, different things of that nature.

653
00:29:58,480 --> 00:30:02,280
Speaker 6: You know, to my knowledge, no white has ever named

654
00:30:02,320 --> 00:30:07,280
Speaker 6: something that is business related a festival, So doing that

655
00:30:08,080 --> 00:30:12,480
Speaker 6: already send shockwaves through the system, you think.

656
00:30:12,600 --> 00:30:16,560
Speaker 8: So I was actually on a panel and I was

657
00:30:16,720 --> 00:30:20,680
Speaker 8: I was. I was making the point like that the

658
00:30:20,840 --> 00:30:25,640
Speaker 8: show or the product makes the name, Like people want

659
00:30:25,640 --> 00:30:29,880
Speaker 8: to think of a perfect name, but its like none

660
00:30:29,880 --> 00:30:32,920
Speaker 8: of us would have thought, yeah, we're gonna have all

661
00:30:32,960 --> 00:30:35,960
Speaker 8: these products in one place and we're gonna call it Walmart.

662
00:30:36,520 --> 00:30:38,200
Speaker 5: Well, I think I think they go ahead to hand.

663
00:30:38,720 --> 00:30:42,520
Speaker 6: So the name is extremely important because that's the first

664
00:30:42,560 --> 00:30:44,640
Speaker 6: thing people see, that's what gets them in the door.

665
00:30:45,080 --> 00:30:46,720
Speaker 6: But it's like if you walk in the house with

666
00:30:46,920 --> 00:30:51,200
Speaker 6: no furniture, nothing, you're not You're gonna walk right out right.

667
00:30:51,880 --> 00:30:54,480
Speaker 5: So it got it. Now once the house is fully.

668
00:30:54,200 --> 00:30:58,120
Speaker 6: Decorated and it's crazy art deco and art and all that,

669
00:30:58,480 --> 00:30:59,920
Speaker 6: now you're interested in staying.

670
00:31:00,080 --> 00:31:02,760
Speaker 7: Yeah, it's it's like when you hear rolling Loud before

671
00:31:02,760 --> 00:31:05,120
Speaker 7: you knew what it was, you knew, you knew what

672
00:31:05,120 --> 00:31:08,280
Speaker 7: the name, right, Like Coachella, we didn't know exactly what's happening,

673
00:31:08,320 --> 00:31:08,960
Speaker 7: but you knew the name.

674
00:31:09,280 --> 00:31:11,240
Speaker 4: Even like with Jay what he did with Made in America,

675
00:31:11,280 --> 00:31:13,440
Speaker 4: it was like, what's he doing with that? What is

676
00:31:13,440 --> 00:31:14,720
Speaker 4: this going to be true? Right?

677
00:31:14,840 --> 00:31:18,000
Speaker 8: So like one, I didn't know what earned your Leisure

678
00:31:18,080 --> 00:31:19,760
Speaker 8: meant for like a year, and I thought I already know.

679
00:31:19,880 --> 00:31:21,680
Speaker 4: I already knew you guys from bad Law, you know

680
00:31:21,680 --> 00:31:26,960
Speaker 4: what I mean? Like I don't know. I mean, is

681
00:31:27,000 --> 00:31:28,720
Speaker 4: it is it you come up with a name where

682
00:31:28,720 --> 00:31:29,440
Speaker 4: people get.

683
00:31:29,280 --> 00:31:31,040
Speaker 5: It or is I think?

684
00:31:31,240 --> 00:31:33,440
Speaker 6: I think for the investments, like I said, And this

685
00:31:33,480 --> 00:31:36,640
Speaker 6: is why, like I was really adam, Like in festival,

686
00:31:36,640 --> 00:31:41,680
Speaker 6: I thought was very important because the word festival, now

687
00:31:41,720 --> 00:31:44,360
Speaker 6: you got to live up to create a festival. You

688
00:31:44,440 --> 00:31:46,520
Speaker 6: just can't name it the festival. What happened in your backyard?

689
00:31:46,520 --> 00:31:48,200
Speaker 6: Like you know what I'm saying. So it's like, now

690
00:31:48,240 --> 00:31:51,840
Speaker 6: that that forces you to think outside the box and

691
00:31:51,880 --> 00:31:54,320
Speaker 6: to be original and to add different elements to it

692
00:31:54,600 --> 00:31:56,160
Speaker 6: as opposed to just having a seminar.

693
00:31:56,400 --> 00:31:57,520
Speaker 4: And it's not going to feel the same.

694
00:31:57,720 --> 00:32:00,320
Speaker 7: Right if you named the conference, you probably been to

695
00:32:00,320 --> 00:32:02,680
Speaker 7: a bunch of those, right when you hit festival, it's like,

696
00:32:03,640 --> 00:32:04,760
Speaker 7: what they're doing something different.

697
00:32:05,560 --> 00:32:08,680
Speaker 4: Automatically, they're doing something different. I need to change the

698
00:32:08,800 --> 00:32:13,120
Speaker 4: name myself. Not doing conferences and summits. We're gonna chase

699
00:32:13,120 --> 00:32:16,840
Speaker 4: the whole name, like I got a trademark too. Thanks.

700
00:32:19,080 --> 00:32:22,480
Speaker 4: Let me ask you this. Four thousand people first time? Right? Yes?

701
00:32:24,160 --> 00:32:26,080
Speaker 8: Did you know you were going to have four thousand

702
00:32:26,120 --> 00:32:29,280
Speaker 8: people before you did it? Or it just so happened

703
00:32:29,360 --> 00:32:30,960
Speaker 8: y'all have four thousand? Like what was the number?

704
00:32:30,960 --> 00:32:33,600
Speaker 6: When he's not When you do these type of events,

705
00:32:33,680 --> 00:32:36,160
Speaker 6: especially like where we do it at, like you have

706
00:32:36,240 --> 00:32:38,440
Speaker 6: to have seating for a certain amount of people, so

707
00:32:38,480 --> 00:32:40,720
Speaker 6: it's like seating chart. So it's like, all right, you

708
00:32:40,720 --> 00:32:42,440
Speaker 6: know you're seating for thirty one hundred and four thousand

709
00:32:42,480 --> 00:32:46,080
Speaker 6: whatever that is, and then you can as you get closer.

710
00:32:46,080 --> 00:32:48,600
Speaker 6: You're trying to see maybe we need to take some

711
00:32:48,600 --> 00:32:50,200
Speaker 6: seats away because we're not gonna hit this number.

712
00:32:50,720 --> 00:32:52,360
Speaker 5: But you can add, but it's kind of difficult to

713
00:32:52,440 --> 00:32:52,840
Speaker 5: change that.

714
00:32:52,960 --> 00:32:54,680
Speaker 6: So you you kind of go into it with a

715
00:32:54,800 --> 00:32:58,160
Speaker 6: set target, right of like what you want to hit

716
00:32:59,040 --> 00:33:01,520
Speaker 6: and try to accomplish that goal.

717
00:33:01,840 --> 00:33:05,520
Speaker 5: So that was a target around.

718
00:33:05,520 --> 00:33:07,480
Speaker 6: I don't know the exact number that we targeted, but

719
00:33:07,760 --> 00:33:09,880
Speaker 6: it was it wasn't just a random thing, like because

720
00:33:09,880 --> 00:33:12,880
Speaker 6: it's like you might if it's if you set the

721
00:33:12,960 --> 00:33:14,920
Speaker 6: room for a thousand people and then you tell them

722
00:33:14,960 --> 00:33:17,880
Speaker 6: we got four thousand, that it can't happen, like it

723
00:33:17,960 --> 00:33:21,120
Speaker 6: has to be set for the expectations that you're giving them,

724
00:33:21,160 --> 00:33:23,840
Speaker 6: Like you got to give the venue expectations like this

725
00:33:23,880 --> 00:33:25,920
Speaker 6: is how many people we gotta have, because then they

726
00:33:25,920 --> 00:33:28,600
Speaker 6: got to send the plans to the fire marshall. They

727
00:33:28,600 --> 00:33:30,920
Speaker 6: gotta they gotta, you know, bring the walls in and

728
00:33:31,360 --> 00:33:33,680
Speaker 6: put the chairs in and it's a horidy.

729
00:33:33,240 --> 00:33:35,600
Speaker 7: Of gag, but you got and remember, like if we

730
00:33:35,680 --> 00:33:37,880
Speaker 7: getting the number from to even look for a venue

731
00:33:37,920 --> 00:33:40,360
Speaker 7: that holds this amount of So it's the analytics, right,

732
00:33:40,440 --> 00:33:42,200
Speaker 7: It's the reason why when we look at it it's like,

733
00:33:42,840 --> 00:33:44,760
Speaker 7: we could do it in New York, that's our biggest audience,

734
00:33:44,800 --> 00:33:47,280
Speaker 7: but right it's during COVID, so the time, we couldn't

735
00:33:47,280 --> 00:33:47,960
Speaker 7: do anything any of it.

736
00:33:48,320 --> 00:33:50,000
Speaker 4: So it's like, well, what's the next biggest audience that

737
00:33:50,040 --> 00:33:51,000
Speaker 4: we have? All Atlanta?

738
00:33:51,160 --> 00:33:53,120
Speaker 7: Okay, bast So now we look at that and then

739
00:33:53,320 --> 00:33:57,080
Speaker 7: there's certain like restrictions that we couldn't do because it

740
00:33:57,120 --> 00:33:58,160
Speaker 7: was it was COVID at the time.

741
00:33:58,160 --> 00:34:00,280
Speaker 4: But it was like, all right, well we saw what

742
00:34:00,320 --> 00:34:01,160
Speaker 4: an event looked like.

743
00:34:01,080 --> 00:34:03,600
Speaker 7: When we went to Miami with him for one hundred

744
00:34:03,600 --> 00:34:06,040
Speaker 7: shot out to him again like all right, well they

745
00:34:06,080 --> 00:34:08,160
Speaker 7: can do that, and we hit I feel like our

746
00:34:08,200 --> 00:34:10,280
Speaker 7: audience has grown to a point I think we could maybe.

747
00:34:10,120 --> 00:34:11,000
Speaker 4: Let's try to double that.

748
00:34:11,719 --> 00:34:14,279
Speaker 7: So you got a baseline based on your analytics plus

749
00:34:14,320 --> 00:34:16,520
Speaker 7: your reach plus what you know can be done. It's

750
00:34:16,560 --> 00:34:18,239
Speaker 7: like you've seen in the past, like all right, this

751
00:34:18,320 --> 00:34:20,160
Speaker 7: feels like a number that I think is obtainable for

752
00:34:20,239 --> 00:34:20,520
Speaker 7: us to do.

753
00:34:20,800 --> 00:34:25,520
Speaker 6: But also it's the eye test, but it's also testing

754
00:34:25,560 --> 00:34:28,200
Speaker 6: the waters. So even when we were doing free networking

755
00:34:28,200 --> 00:34:31,600
Speaker 6: events like that kind of gives us an idea. So

756
00:34:31,640 --> 00:34:35,000
Speaker 6: like the London is a perfect example. Invest Fest Europe.

757
00:34:35,560 --> 00:34:38,040
Speaker 6: So we did invest Fest Europe in London last year

758
00:34:38,120 --> 00:34:39,680
Speaker 6: at Royal Albohol.

759
00:34:40,160 --> 00:34:41,600
Speaker 5: So Royal Albohol.

760
00:34:41,280 --> 00:34:43,400
Speaker 6: Is one of the most prestigious venues in the world

761
00:34:43,800 --> 00:34:48,799
Speaker 6: and it holds forty five hundred people. So you don't

762
00:34:48,920 --> 00:34:51,600
Speaker 6: just guess like you don't want to just nothe I'm

763
00:34:51,600 --> 00:34:53,600
Speaker 6: being honest, because people might be listening. They might be

764
00:34:53,680 --> 00:34:56,120
Speaker 6: like it's like, oh, I'm booking Madison Square Garden and

765
00:34:56,160 --> 00:34:57,759
Speaker 6: then it's like you know what I'm saying, like you

766
00:34:57,760 --> 00:34:59,839
Speaker 6: don't want to just book Crypto Arena and then it's

767
00:34:59,840 --> 00:35:04,560
Speaker 6: like one hundred people. So this is a science to it,

768
00:35:04,880 --> 00:35:08,480
Speaker 6: but it's not a set science. So it's a feeling

769
00:35:08,560 --> 00:35:11,160
Speaker 6: that you have. It is an eye test feeling. But

770
00:35:11,200 --> 00:35:13,120
Speaker 6: I think you also have to do other events to

771
00:35:13,160 --> 00:35:15,200
Speaker 6: work your way up to that. So before we did

772
00:35:15,200 --> 00:35:17,320
Speaker 6: the Royal autb Hall, we did a free event in London,

773
00:35:18,080 --> 00:35:22,560
Speaker 6: free networking event, and twenty five hundred people came to

774
00:35:22,640 --> 00:35:24,239
Speaker 6: a venue that whole three hundred and it was two

775
00:35:24,280 --> 00:35:25,040
Speaker 6: thousand people.

776
00:35:24,840 --> 00:35:25,800
Speaker 5: On the street.

777
00:35:26,040 --> 00:35:30,600
Speaker 6: So that that gave us a feeling that there was

778
00:35:31,040 --> 00:35:34,440
Speaker 6: a high demand in London and with enough time and

779
00:35:34,600 --> 00:35:38,960
Speaker 6: enough marketing, we felt confident that we could fill up

780
00:35:39,040 --> 00:35:39,439
Speaker 6: royal level.

781
00:35:39,560 --> 00:35:42,240
Speaker 5: It's never guaranteed. You don't know, three hundred people.

782
00:35:42,520 --> 00:35:44,640
Speaker 7: Yeah, it was crazy, but that's I mean even that

783
00:35:44,760 --> 00:35:47,120
Speaker 7: to that point, it was like, yeah, Atlanta, our first

784
00:35:47,160 --> 00:35:49,000
Speaker 7: event was in Atlanta. How many tickets did we sell?

785
00:35:49,040 --> 00:35:50,319
Speaker 7: All right, let's look at the ant links for that

786
00:35:50,560 --> 00:35:53,040
Speaker 7: we did a networking event. How many people showed up?

787
00:35:53,400 --> 00:35:55,319
Speaker 7: You mean, like we started to see these things and

788
00:35:55,320 --> 00:35:57,839
Speaker 7: it was like, this makes sense, we can we can

789
00:35:57,880 --> 00:35:58,640
Speaker 7: get this done here.

790
00:35:58,760 --> 00:36:02,520
Speaker 6: So the last event that we did, we was the

791
00:36:02,520 --> 00:36:03,960
Speaker 6: Atlanta event that we did at your spot.

792
00:36:03,960 --> 00:36:06,480
Speaker 5: We did like five hundred people, right, And that was

793
00:36:07,120 --> 00:36:07,440
Speaker 5: then we.

794
00:36:07,360 --> 00:36:10,440
Speaker 6: Took like eighteen months because of COVID took off, and

795
00:36:10,440 --> 00:36:12,760
Speaker 6: then we came back and we saw like him fine

796
00:36:12,800 --> 00:36:15,080
Speaker 6: and had almost two thousand people in his event. So

797
00:36:15,160 --> 00:36:16,520
Speaker 6: I was like, all right, well, if we did five

798
00:36:16,600 --> 00:36:20,560
Speaker 6: hundred almost two years ago, he has two thousand. You know,

799
00:36:21,160 --> 00:36:24,200
Speaker 6: we kind of know Atlanta's a very good.

800
00:36:24,040 --> 00:36:24,799
Speaker 5: Market for us.

801
00:36:25,160 --> 00:36:26,919
Speaker 6: So you start playing around the numbers in your head,

802
00:36:26,960 --> 00:36:28,399
Speaker 6: like you know, it's still like I said, it's still

803
00:36:28,400 --> 00:36:31,760
Speaker 6: not a set science because you don't know anything as possible.

804
00:36:31,800 --> 00:36:34,000
Speaker 6: For sure, people might not come, you know, what I'm saying,

805
00:36:34,040 --> 00:36:35,319
Speaker 6: it's always a risk when you're an event.

806
00:36:35,360 --> 00:36:37,160
Speaker 8: Did we ever have a feeling like did you ever

807
00:36:37,440 --> 00:36:39,520
Speaker 8: anybody ever feel especially like you lost it?

808
00:36:39,880 --> 00:36:41,560
Speaker 4: Yea, they did not don't come.

809
00:36:41,600 --> 00:36:45,839
Speaker 7: But again, this is like, this is twenty twenty one, right,

810
00:36:45,960 --> 00:36:48,640
Speaker 7: So like even I got COVID, Like even leading up

811
00:36:48,680 --> 00:36:50,439
Speaker 7: to it, I was sick, like it was a chance

812
00:36:50,440 --> 00:36:52,040
Speaker 7: that I might not even made it to the first

813
00:36:52,040 --> 00:36:54,200
Speaker 7: remember that. So it was like I didn't think that

814
00:36:54,200 --> 00:36:56,520
Speaker 7: people wouldn't come. I just didn't know if people felt

815
00:36:56,520 --> 00:36:59,120
Speaker 7: safe enough to come. There was little of that, you

816
00:36:59,160 --> 00:37:01,080
Speaker 7: know what I mean, because it was like we still

817
00:37:01,080 --> 00:37:03,400
Speaker 7: didn't know, Like there was still hot end the season

818
00:37:03,400 --> 00:37:05,399
Speaker 7: where it was like I'm not sure do I want

819
00:37:05,400 --> 00:37:07,600
Speaker 7: to risk my health or get this information. And so

820
00:37:07,640 --> 00:37:09,080
Speaker 7: if people had to put that in their mind, it

821
00:37:09,120 --> 00:37:12,000
Speaker 7: was like there's some doubt. But you know, we were

822
00:37:12,040 --> 00:37:13,319
Speaker 7: looking at it when were leading up to it, I'm

823
00:37:13,360 --> 00:37:16,040
Speaker 7: just like, nah, this is happening. And then it became like,

824
00:37:16,320 --> 00:37:18,480
Speaker 7: you know, Shoty was down here a week early. I

825
00:37:18,680 --> 00:37:20,400
Speaker 7: was out here, Mike was already out here. I was like,

826
00:37:20,400 --> 00:37:23,279
Speaker 7: there's no way I'm missing this. People look out by

827
00:37:23,400 --> 00:37:23,799
Speaker 7: missing this.

828
00:37:25,200 --> 00:37:29,480
Speaker 8: All right, So first of then four thousand people, amazing success.

829
00:37:30,080 --> 00:37:32,400
Speaker 4: What'd you do wrong? The first one?

830
00:37:33,000 --> 00:37:36,200
Speaker 6: I'm not just not necessarily sure we did anything wrong.

831
00:37:36,440 --> 00:37:39,480
Speaker 6: It was just a short amount of time. It was

832
00:37:39,520 --> 00:37:42,640
Speaker 6: like six weeks from started to finish as far as

833
00:37:42,719 --> 00:37:44,320
Speaker 6: so you know it's six weeks.

834
00:37:44,600 --> 00:37:47,959
Speaker 4: Yeah, so I'm map this out right, So him five hundred.

835
00:37:48,000 --> 00:37:51,360
Speaker 7: This event was in April of that year, so like

836
00:37:51,400 --> 00:37:54,600
Speaker 7: you're doing the inspiration from there, right, You're like, oh, wait, okay,

837
00:37:54,920 --> 00:37:57,160
Speaker 7: we could do this. And I remember we had a conversation.

838
00:37:57,200 --> 00:37:59,160
Speaker 7: He was like, Yo, we're gonna do this, and I

839
00:37:59,200 --> 00:38:01,520
Speaker 7: think it probably was like May. He's like, I'm like,

840
00:38:01,880 --> 00:38:04,279
Speaker 7: let's do it. It was a group chat. I got an

841
00:38:04,320 --> 00:38:07,919
Speaker 7: idea that was like in in the May joint.

842
00:38:07,960 --> 00:38:11,920
Speaker 6: We didn't really formulize the plan to get and it

843
00:38:11,960 --> 00:38:14,759
Speaker 6: was it was like, guys, first.

844
00:38:13,440 --> 00:38:15,239
Speaker 4: We get we're going to do this or not, and

845
00:38:15,280 --> 00:38:16,600
Speaker 4: it was like, let's do this all we need to

846
00:38:16,640 --> 00:38:16,840
Speaker 4: do so.

847
00:38:17,280 --> 00:38:20,799
Speaker 6: But I mean, given the circumstances, I think we did

848
00:38:20,800 --> 00:38:23,080
Speaker 6: pretty good. So I don't necessarily look at it like

849
00:38:23,120 --> 00:38:25,600
Speaker 6: what we did wrong. It's just what what can you add?

850
00:38:26,080 --> 00:38:29,880
Speaker 6: Even this year, like every year, it's like look to see, Okay,

851
00:38:29,960 --> 00:38:33,960
Speaker 6: what could we add, what was missing? What could have

852
00:38:34,080 --> 00:38:37,000
Speaker 6: made it an even better experience? So that's kind of

853
00:38:37,000 --> 00:38:39,239
Speaker 6: what I think. It's a better way to kind of

854
00:38:39,280 --> 00:38:43,040
Speaker 6: frame it of like what's a better experience, a better

855
00:38:43,719 --> 00:38:46,800
Speaker 6: you know, user vibe as opposed to just kind of

856
00:38:46,880 --> 00:38:48,080
Speaker 6: keeping the same thing going.

857
00:38:47,920 --> 00:38:50,440
Speaker 7: There the yea, every detail right, Like you're looking at

858
00:38:50,440 --> 00:38:51,840
Speaker 7: everything from again analytics?

859
00:38:51,920 --> 00:38:54,560
Speaker 4: Right? Was was our ticket pricing? And correct? Was our

860
00:38:54,680 --> 00:38:57,040
Speaker 4: VP venue? Correct? Can we make it better? How? How

861
00:38:57,080 --> 00:38:57,799
Speaker 4: can we make it bigger?

862
00:38:57,840 --> 00:39:00,520
Speaker 7: How do we make the experience for you know, the

863
00:39:00,520 --> 00:39:03,600
Speaker 7: person was coming as great as possible? How we make

864
00:39:03,640 --> 00:39:05,480
Speaker 7: it as impactful as possible?

865
00:39:05,640 --> 00:39:10,200
Speaker 8: Hold that thought when you're thinking about okay, one is

866
00:39:10,239 --> 00:39:15,200
Speaker 8: okay the workshops, But like when you start curating a

867
00:39:15,239 --> 00:39:19,279
Speaker 8: feeling that you want people to have, do y'all consider that,

868
00:39:20,000 --> 00:39:22,160
Speaker 8: Like is that something that you're mapping on a white board?

869
00:39:22,239 --> 00:39:24,879
Speaker 4: I want people to like feel this when they leave.

870
00:39:25,840 --> 00:39:30,160
Speaker 6: Well, for me personally, it's not necessarily that it's creating

871
00:39:30,200 --> 00:39:33,680
Speaker 6: an experience, because you really can't control how somebody feels,

872
00:39:34,120 --> 00:39:37,759
Speaker 6: But it's like you can control the experience that they get.

873
00:39:37,960 --> 00:39:40,440
Speaker 6: And nine times out of ten, if you create an

874
00:39:40,480 --> 00:39:44,000
Speaker 6: experience that's unique that's the point of just creating a

875
00:39:44,080 --> 00:39:47,960
Speaker 6: unique experience. Then it's going to be a memorable moment.

876
00:39:48,200 --> 00:39:50,240
Speaker 6: I think that's the most important thing, like just creating

877
00:39:50,320 --> 00:39:54,120
Speaker 6: moments Like it's like creating memorable moments that people really

878
00:39:54,160 --> 00:39:55,560
Speaker 6: remember for a long period of times.

879
00:39:55,560 --> 00:39:57,680
Speaker 8: Playing a moment from the first of that a moment

880
00:39:57,760 --> 00:40:00,360
Speaker 8: like that, you would you know somebody was in the

881
00:40:00,360 --> 00:40:02,000
Speaker 8: They're like, whoa, I won't forget this.

882
00:40:02,200 --> 00:40:04,880
Speaker 6: It's a variety of different things that happened. But my

883
00:40:04,920 --> 00:40:07,000
Speaker 6: brother Kenny Burns his head. That was a dope panel.

884
00:40:07,080 --> 00:40:10,480
Speaker 6: Actually that was the I think that was a keynote panel.

885
00:40:10,239 --> 00:40:12,080
Speaker 5: For that year when we had him.

886
00:40:12,280 --> 00:40:15,760
Speaker 6: Jim Jones nineteen Keys Style was a very eclectic group

887
00:40:15,800 --> 00:40:19,080
Speaker 6: that was put together. But after that, Jim Jones did

888
00:40:19,120 --> 00:40:21,200
Speaker 6: something that was really dope where he walked the vendom

889
00:40:21,200 --> 00:40:23,200
Speaker 6: market He actually had a boof in the vendor market place.

890
00:40:23,239 --> 00:40:25,719
Speaker 6: He had a crypto ATM machine and he walked the

891
00:40:25,800 --> 00:40:31,080
Speaker 6: vendor marketplace. And that was the first celebrity that actually

892
00:40:31,080 --> 00:40:33,439
Speaker 6: did that. Steve Harvey did it the next year and

893
00:40:33,440 --> 00:40:36,040
Speaker 6: they went crazy. But that was that was a dope

894
00:40:36,120 --> 00:40:37,959
Speaker 6: moment because.

895
00:40:37,840 --> 00:40:40,560
Speaker 4: Asking for that or they just tried to do it

896
00:40:40,600 --> 00:40:42,960
Speaker 4: for which ones are you asking them?

897
00:40:43,040 --> 00:40:45,719
Speaker 6: Like, hey, no, Jim, Jim wanted to. Well, Jim had

898
00:40:45,760 --> 00:40:47,799
Speaker 6: an incentive to do it because he had a vendor.

899
00:40:47,840 --> 00:40:50,840
Speaker 6: He was a vendor, right, so it's like it was

900
00:40:50,840 --> 00:40:53,840
Speaker 6: in his best interest to try to create buzz around

901
00:40:53,840 --> 00:40:54,280
Speaker 6: his booth.

902
00:40:55,080 --> 00:40:59,279
Speaker 7: So Sah was just kind of he wanted to do it. Yeah,

903
00:40:59,320 --> 00:41:01,279
Speaker 7: that was just like he wanted to do it.

904
00:41:01,440 --> 00:41:04,400
Speaker 4: I know, I know that's your man's Now, let's not

905
00:41:04,520 --> 00:41:06,600
Speaker 4: ask hs. I don't want to call him Steve and

906
00:41:06,760 --> 00:41:07,799
Speaker 4: just be super and fun.

907
00:41:07,880 --> 00:41:11,040
Speaker 7: But yeah, he he he heard about it, he saw

908
00:41:11,040 --> 00:41:12,640
Speaker 7: the impact that it had, and he was like, I

909
00:41:12,680 --> 00:41:13,160
Speaker 7: want to do it.

910
00:41:13,239 --> 00:41:14,000
Speaker 4: Let's let's just go.

911
00:41:14,920 --> 00:41:17,480
Speaker 7: How it turned out was was was that was a

912
00:41:17,520 --> 00:41:19,640
Speaker 7: scene like you want to talk about moments that that

913
00:41:19,760 --> 00:41:22,760
Speaker 7: was a moment I think for the first one. That's crazy.

914
00:41:22,840 --> 00:41:24,480
Speaker 7: He didn't I thought he was mentioned that, but it was.

915
00:41:25,280 --> 00:41:27,279
Speaker 7: I watched him go out there and interview by himself.

916
00:41:26,960 --> 00:41:33,000
Speaker 4: For the first time. I was time. Yeah, thanks as leader.

917
00:41:33,120 --> 00:41:35,000
Speaker 4: I was too sick to get up there, right.

918
00:41:35,080 --> 00:41:37,520
Speaker 7: I was backstage popping pills and I'm watching I'm trying

919
00:41:37,520 --> 00:41:39,120
Speaker 7: to build up enough energy to go up there, and

920
00:41:39,120 --> 00:41:40,680
Speaker 7: we're sitting there and he's like you coming. I'm like

921
00:41:41,520 --> 00:41:43,239
Speaker 7: I can't. I physically couldn't get up there.

922
00:41:43,360 --> 00:41:46,280
Speaker 4: How'd you feel? Was it?

923
00:41:46,320 --> 00:41:47,560
Speaker 5: Yeah? That was cool?

924
00:41:47,600 --> 00:41:49,880
Speaker 4: It was cool. But the impact of that interview right,

925
00:41:49,920 --> 00:41:50,600
Speaker 4: it was him.

926
00:41:50,960 --> 00:41:55,160
Speaker 7: It was Ryan Leslie Harper and like most people know

927
00:41:55,239 --> 00:41:58,000
Speaker 7: Ryan Leslie from music, but now he's talking about how

928
00:41:58,000 --> 00:42:01,239
Speaker 7: he invested in Apple and it's like it's a whole

929
00:42:01,239 --> 00:42:04,239
Speaker 7: different feeling. I'm sitting back there like part of me

930
00:42:04,320 --> 00:42:06,200
Speaker 7: is like can I get up to get it? And

931
00:42:06,200 --> 00:42:08,080
Speaker 7: it was like, nah, let's just let him go.

932
00:42:08,120 --> 00:42:08,640
Speaker 4: Let's let him go.

933
00:42:08,719 --> 00:42:10,920
Speaker 7: This is great to watch, like it was that moment.

934
00:42:11,760 --> 00:42:13,399
Speaker 7: It was you know what I'm saying, So like these

935
00:42:13,440 --> 00:42:15,080
Speaker 7: type of things you remember, I'm just saying that was

936
00:42:15,120 --> 00:42:17,759
Speaker 7: just crazy, Like this is us. I'm watching us on

937
00:42:17,880 --> 00:42:19,319
Speaker 7: days like this is us, this is our thing.

938
00:42:20,040 --> 00:42:26,799
Speaker 8: So this is not natural. Year one, four thousand, Year two,

939
00:42:28,040 --> 00:42:29,200
Speaker 8: fourteen thousand.

940
00:42:29,880 --> 00:42:32,200
Speaker 4: Yeah, yeah, something happened.

941
00:42:32,440 --> 00:42:36,680
Speaker 5: Steve Harvey definitely. We can't can't remember the guy we

942
00:42:36,719 --> 00:42:37,759
Speaker 5: referenced before.

943
00:42:37,640 --> 00:42:41,359
Speaker 6: Can't take full credit for this because it's all about partnerships.

944
00:42:41,400 --> 00:42:43,160
Speaker 5: And when we met.

945
00:42:43,080 --> 00:42:45,799
Speaker 6: Steve Harvey, he said he wanted to do business with us,

946
00:42:45,840 --> 00:42:48,799
Speaker 6: so proposed like, well, this is an opportunity that you know,

947
00:42:48,880 --> 00:42:52,120
Speaker 6: maybe you can become a partner with us, and he

948
00:42:52,200 --> 00:42:58,680
Speaker 6: became a partner. So he did a few very pivotal things. A.

949
00:42:58,880 --> 00:43:01,600
Speaker 6: He came right so he's one of the biggest stars

950
00:43:01,600 --> 00:43:03,160
Speaker 6: in the world, so putting his name on the bill

951
00:43:03,239 --> 00:43:04,680
Speaker 6: was extremely helpful.

952
00:43:04,880 --> 00:43:09,759
Speaker 5: He also got us Tyler Perry epic. Now we don't

953
00:43:09,800 --> 00:43:12,960
Speaker 5: come outside. That changes the word, right, that changes That

954
00:43:13,040 --> 00:43:13,800
Speaker 5: changes things.

955
00:43:14,239 --> 00:43:17,720
Speaker 6: And we went on his show and I never forget,

956
00:43:17,719 --> 00:43:21,000
Speaker 6: like us, the impact of that. And I don't never

957
00:43:21,040 --> 00:43:23,080
Speaker 6: really listen to his morning show, so I didn't really know.

958
00:43:23,760 --> 00:43:27,160
Speaker 6: I didn't know how impactful his reach was. But it's

959
00:43:27,200 --> 00:43:31,839
Speaker 6: the number one syndicated morning show in America and it's

960
00:43:31,880 --> 00:43:34,000
Speaker 6: over I think they have like between six to ten

961
00:43:34,040 --> 00:43:40,000
Speaker 6: million weekly listeners. So he put us on this show.

962
00:43:40,080 --> 00:43:43,040
Speaker 6: He came up market Mondays also, which was beneficial. But

963
00:43:43,080 --> 00:43:45,799
Speaker 6: we went on his show, and after we went on

964
00:43:45,880 --> 00:43:48,239
Speaker 6: his show, it just never it took off and it

965
00:43:48,239 --> 00:43:49,080
Speaker 6: never came down.

966
00:43:49,800 --> 00:43:53,759
Speaker 7: No serious, it was that level of impact because you

967
00:43:53,800 --> 00:43:55,960
Speaker 7: got to remember, there's the audience that he's talking to, right,

968
00:43:55,960 --> 00:43:57,759
Speaker 7: Like we might not be listening, but my mom's listening

969
00:43:57,760 --> 00:44:00,320
Speaker 7: to that Every day. Sure, and he has a certain

970
00:44:00,360 --> 00:44:03,160
Speaker 7: region of the country that if he does something, they're

971
00:44:03,160 --> 00:44:05,680
Speaker 7: supporting it. And so the fact that he was not

972
00:44:05,760 --> 00:44:08,480
Speaker 7: only our partner, but he was speaking at the event,

973
00:44:08,960 --> 00:44:11,319
Speaker 7: it just added to it. Plus it just from an

974
00:44:11,320 --> 00:44:13,759
Speaker 7: other standpoint, it was like who else does he have

975
00:44:14,120 --> 00:44:16,000
Speaker 7: reach to? And so like that's how you get a

976
00:44:16,080 --> 00:44:19,120
Speaker 7: Dan Cathy, And that's how Dave Shan's has an e fic.

977
00:44:19,000 --> 00:44:20,759
Speaker 4: Conversation with Dan Kathy. You know what I'm saying.

978
00:44:21,160 --> 00:44:23,719
Speaker 7: So like all these people, like his network is a

979
00:44:23,800 --> 00:44:26,200
Speaker 7: lot larger than ours, but now that he's our partner,

980
00:44:26,320 --> 00:44:27,480
Speaker 7: we have access to his network.

981
00:44:27,880 --> 00:44:32,040
Speaker 4: Okay, back up a little bit. Yeah, I don't know

982
00:44:32,080 --> 00:44:32,879
Speaker 4: if it was.

983
00:44:33,360 --> 00:44:35,719
Speaker 8: Okay, we have four thousand people at one and now

984
00:44:35,760 --> 00:44:38,320
Speaker 8: Steve is like, hey, I want to be your partner,

985
00:44:38,600 --> 00:44:39,880
Speaker 8: Like how did that come about?

986
00:44:40,040 --> 00:44:41,799
Speaker 6: But when we met him, So we met him, we

987
00:44:41,840 --> 00:44:45,360
Speaker 6: did an interview with him, which dad came a classic conversation.

988
00:44:45,440 --> 00:44:47,040
Speaker 4: Get that.

989
00:44:47,160 --> 00:44:52,640
Speaker 7: So we were real close with the talent agent at

990
00:44:52,920 --> 00:44:55,560
Speaker 7: Black Effect. The cold spans shot out to her and

991
00:44:56,520 --> 00:44:58,480
Speaker 7: she's Jamaican. So we just had this thing, like I

992
00:44:58,719 --> 00:45:00,800
Speaker 7: call it once a week. We just talked just regular

993
00:45:00,840 --> 00:45:02,600
Speaker 7: things every now and then she was like, Yo, I

994
00:45:02,600 --> 00:45:04,359
Speaker 7: have this person that's interested there on the press room.

995
00:45:04,400 --> 00:45:05,040
Speaker 4: They want to do it.

996
00:45:05,320 --> 00:45:07,880
Speaker 7: And she called me one day in the summer and

997
00:45:07,920 --> 00:45:10,480
Speaker 7: she was like, Hey, I got this golf tournament I

998
00:45:10,480 --> 00:45:12,160
Speaker 7: want you to go to, but I can't tell anybody

999
00:45:12,200 --> 00:45:13,280
Speaker 7: at Black Effect yet.

1000
00:45:13,520 --> 00:45:15,600
Speaker 4: I'm like, who is it? She was like, Seve Harvey.

1001
00:45:16,480 --> 00:45:18,320
Speaker 7: I want you to go there and I want you

1002
00:45:18,360 --> 00:45:21,040
Speaker 7: to do an interview with him, but you can't let

1003
00:45:21,040 --> 00:45:21,799
Speaker 7: anybody know yet.

1004
00:45:21,840 --> 00:45:24,960
Speaker 4: I'm like whatever, cold, like whatever. She's like, no, serious,

1005
00:45:24,960 --> 00:45:27,040
Speaker 4: I'm serious about this. We're getting closer to it.

1006
00:45:27,040 --> 00:45:30,640
Speaker 7: It's in Abu Dhabi, right, And I'm like, y'all all right, whatever,

1007
00:45:31,760 --> 00:45:33,280
Speaker 7: I didn't We didn't go to that golf tournament.

1008
00:45:33,280 --> 00:45:35,439
Speaker 4: She calls me later, She's like, listen, why not. Well

1009
00:45:35,480 --> 00:45:35,799
Speaker 4: it didn't.

1010
00:45:35,800 --> 00:45:38,960
Speaker 7: It didn't pan out. The schedules didn't pan out because

1011
00:45:39,000 --> 00:45:41,160
Speaker 7: he wanted. His schedule was kind of crazy, like he

1012
00:45:41,280 --> 00:45:43,960
Speaker 7: spends like two months out the year out there, and

1013
00:45:44,000 --> 00:45:45,799
Speaker 7: we just it didn't work. But she was like, look,

1014
00:45:45,840 --> 00:45:47,480
Speaker 7: next year, you'll definitely don't, but I'm gonna put you

1015
00:45:47,560 --> 00:45:50,200
Speaker 7: in contact with his somebody from his team.

1016
00:45:50,239 --> 00:45:52,600
Speaker 4: The name is Tabtie Stevens. I'm all right, cool.

1017
00:45:53,920 --> 00:45:56,800
Speaker 7: Suppose to Tabdi and he was like, listen, we love y'all.

1018
00:45:56,880 --> 00:45:58,400
Speaker 7: It's the first time I speaking to him. He's like,

1019
00:45:58,600 --> 00:45:59,239
Speaker 7: we love y'all.

1020
00:45:59,239 --> 00:45:59,799
Speaker 4: We love y'all.

1021
00:45:59,800 --> 00:46:03,279
Speaker 7: I'm from Atlanta. Everybody in Atlanta rocks with y'all. We

1022
00:46:03,360 --> 00:46:06,120
Speaker 7: know what y'all doing at station is definitely doing the interview.

1023
00:46:07,000 --> 00:46:07,359
Speaker 4: My bad.

1024
00:46:07,480 --> 00:46:08,759
Speaker 7: I was supposed to set it up for y'all to

1025
00:46:08,760 --> 00:46:10,640
Speaker 7: come to Abu Dhabi and just didn't worry. Y'all coming

1026
00:46:10,680 --> 00:46:12,880
Speaker 7: next here for sure, but before that, we gotta do

1027
00:46:12,920 --> 00:46:15,120
Speaker 7: this interview. I'm like, all, I bet this is like November.

1028
00:46:15,760 --> 00:46:18,200
Speaker 7: He's like, I'm like, yes, Shad, they said were gonna

1029
00:46:18,200 --> 00:46:18,839
Speaker 7: interview see Harvard.

1030
00:46:18,840 --> 00:46:20,960
Speaker 4: He's like, yeah, earners, what's going on?

1031
00:46:21,120 --> 00:46:21,359
Speaker 5: Listen?

1032
00:46:21,600 --> 00:46:25,080
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1033
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1034
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1035
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1036
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1037
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1039
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1040
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Speaker 4: See it there, erness what's up?

1048
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1049
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1050
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1051
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1052
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1053
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1054
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1055
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1056
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1057
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1061
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1064
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1080
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Speaker 1: An illegal alien from Guatemala charged with raping a child

1081
00:49:09,560 --> 00:49:13,320
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

1082
00:49:13,600 --> 00:49:17,719
Speaker 1: accused of murdering a Texas man of Venezuelan charged with

1083
00:49:17,800 --> 00:49:21,680
Speaker 1: filming and selling child pornography in Michigan. These are just

1084
00:49:21,800 --> 00:49:25,560
Speaker 1: some of the heinous migrant criminals caught because of President

1085
00:49:25,560 --> 00:49:26,000
Speaker 1: Donald J.

1086
00:49:26,080 --> 00:49:27,040
Speaker 2: Trump's leadership.

1087
00:49:27,320 --> 00:49:30,960
Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

1088
00:49:31,280 --> 00:49:35,040
Speaker 1: Under President Trump, attempted illegal border crossings are at the

1089
00:49:35,080 --> 00:49:38,960
Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

1090
00:49:38,960 --> 00:49:42,799
Speaker 1: aliens have been arrested. If you are here illegally, your

1091
00:49:42,880 --> 00:49:46,239
Speaker 1: next you will be fine nearly one thousand dollars a day.

1092
00:49:46,400 --> 00:49:49,640
Speaker 2: Imprisoned and deported, you will never return.

1093
00:49:49,960 --> 00:49:53,000
Speaker 1: But if you register using our CBP home app and

1094
00:49:53,080 --> 00:49:55,960
Speaker 1: leave now, you could be allowed to return legally.

1095
00:49:56,320 --> 00:49:58,600
Speaker 2: Do what's right. Leave now.

1096
00:49:58,880 --> 00:50:03,239
Speaker 1: Under President Trump, America's laws, border and families.

1097
00:50:02,840 --> 00:50:05,239
Speaker 3: Will be protected sponsored by the United States Department of

1098
00:50:05,280 --> 00:50:05,880
Speaker 3: Home mad Security.

1099
00:50:05,960 --> 00:50:10,279
Speaker 4: When it happens, I'm like, I don't believe it's not

1100
00:50:10,360 --> 00:50:12,040
Speaker 4: even when it happens, it happens.

1101
00:50:12,400 --> 00:50:15,879
Speaker 5: I always I always like the curb, my enthusiastic.

1102
00:50:18,840 --> 00:50:20,680
Speaker 4: So I'm like, this is no vemba. I'm like whatever,

1103
00:50:21,040 --> 00:50:23,759
Speaker 4: top of the year I revisited. They're like, yo, you know,

1104
00:50:24,200 --> 00:50:26,600
Speaker 4: first quarter, we're getting this done. January. It's his birthday. Month.

1105
00:50:26,640 --> 00:50:28,440
Speaker 7: He travels a whole month of January. We can't do it.

1106
00:50:28,760 --> 00:50:30,440
Speaker 7: Hit me at the top of February. I'm like, I

1107
00:50:30,440 --> 00:50:32,319
Speaker 7: bet him at the top of February. Yo, we're good.

1108
00:50:32,360 --> 00:50:35,000
Speaker 7: He's like, yeah, February seventeenth, for I remember the date.

1109
00:50:35,480 --> 00:50:38,480
Speaker 7: I'm like, that works, let's do it. He's like, all right,

1110
00:50:38,480 --> 00:50:40,640
Speaker 7: I'll send you all the information you need to know.

1111
00:50:40,840 --> 00:50:42,440
Speaker 7: Y'all need cameras and anything. I'm like, now we're good.

1112
00:50:42,480 --> 00:50:45,760
Speaker 7: He's like, seventeenth. Make sure y'all come game seventeen.

1113
00:50:46,360 --> 00:50:49,800
Speaker 8: He snapped on that interview too, and y'all asked all

1114
00:50:50,040 --> 00:50:51,640
Speaker 8: the right questions.

1115
00:50:51,960 --> 00:50:56,960
Speaker 4: Y'all dropped forty It was no stop stop, like the

1116
00:50:57,040 --> 00:50:58,359
Speaker 4: setups and like the.

1117
00:50:58,600 --> 00:51:00,279
Speaker 6: I mean, you know, what do you you interest you people?

1118
00:51:00,320 --> 00:51:02,600
Speaker 6: So you know it takes to to dance. You gotta

1119
00:51:02,600 --> 00:51:04,200
Speaker 6: have a dancing partner and a lot of time.

1120
00:51:04,239 --> 00:51:04,520
Speaker 5: People.

1121
00:51:04,840 --> 00:51:07,480
Speaker 6: They you know, you could be the greatest interviewer in

1122
00:51:07,520 --> 00:51:10,000
Speaker 6: the world, but if the person that you're interviewing isn't

1123
00:51:10,040 --> 00:51:13,400
Speaker 6: into it, it's not gonna translate. Well, so it's like,

1124
00:51:14,080 --> 00:51:16,200
Speaker 6: I think we did a great job of asking questions.

1125
00:51:16,200 --> 00:51:19,560
Speaker 6: But he did a triman. He was fully engaged. He

1126
00:51:19,600 --> 00:51:23,600
Speaker 6: wanted to do it. He was, you know, just everything

1127
00:51:23,640 --> 00:51:26,959
Speaker 6: about it, from telling jokes to being vulnerable to giving

1128
00:51:27,000 --> 00:51:32,839
Speaker 6: his life like he's yes, it's humbling that you say

1129
00:51:32,840 --> 00:51:35,560
Speaker 6: that we did a great job, but it's extremely We

1130
00:51:35,680 --> 00:51:38,480
Speaker 6: have to give him credit because it was like, you know,

1131
00:51:38,920 --> 00:51:42,360
Speaker 6: he it was masterful. How he was answering the questions,

1132
00:51:42,440 --> 00:51:44,440
Speaker 6: how he was you know, going in and out of

1133
00:51:44,480 --> 00:51:47,040
Speaker 6: the topics, how he was ready, he had the bullet points,

1134
00:51:47,080 --> 00:51:49,760
Speaker 6: even like the first question was like your five pillars

1135
00:51:49,800 --> 00:51:52,000
Speaker 6: of success, and that took like fifteen minutes because like

1136
00:51:52,040 --> 00:51:54,560
Speaker 6: he was literally went off every five pillar, Like there

1137
00:51:54,640 --> 00:51:56,920
Speaker 6: was so many viral moments in that in that episode.

1138
00:51:57,120 --> 00:52:00,440
Speaker 6: But he was in the right frame of mind and

1139
00:52:00,480 --> 00:52:03,920
Speaker 6: he was willing to share information that he never shared before.

1140
00:52:04,360 --> 00:52:08,040
Speaker 6: Very vulnerable in a lot of different spaces. So he

1141
00:52:08,080 --> 00:52:11,840
Speaker 6: did a great job of relaying the information.

1142
00:52:12,040 --> 00:52:14,040
Speaker 5: It was take these flowers takes.

1143
00:52:13,840 --> 00:52:16,160
Speaker 4: Me, I'm gonna tell you, is not.

1144
00:52:18,840 --> 00:52:23,360
Speaker 6: Like without putting it takes to to dance, not like

1145
00:52:23,520 --> 00:52:25,040
Speaker 6: you gonna have you have a dancing partner.

1146
00:52:25,120 --> 00:52:26,839
Speaker 5: So we did all part, but he did his part

1147
00:52:26,840 --> 00:52:27,120
Speaker 5: as well.

1148
00:52:27,280 --> 00:52:28,800
Speaker 7: When we left that interview, and I'm sure you probably

1149
00:52:28,800 --> 00:52:30,759
Speaker 7: experience it sometimes you leave an interview and you're like.

1150
00:52:31,560 --> 00:52:34,040
Speaker 4: We got one. We looked at each other right after

1151
00:52:34,040 --> 00:52:36,040
Speaker 4: the interview and we were like, our lives are never

1152
00:52:36,120 --> 00:52:36,680
Speaker 4: gonna be the same.

1153
00:52:37,680 --> 00:52:40,720
Speaker 7: Really, Yeah, as soon as we walked out dragging the equipment,

1154
00:52:40,840 --> 00:52:42,520
Speaker 7: we're like, Yo, our lives is never gonna be the same.

1155
00:52:42,560 --> 00:52:44,320
Speaker 4: Where are you basing that off of the information?

1156
00:52:44,520 --> 00:52:47,720
Speaker 7: Or we had a conversation prior, so before the interview,

1157
00:52:47,760 --> 00:52:50,680
Speaker 7: we spoke for about maybe an hour and a half,

1158
00:52:51,000 --> 00:52:52,440
Speaker 7: and then we did the interview, which is almost like

1159
00:52:52,480 --> 00:52:55,520
Speaker 7: two hours, and then after the interview, we spoke for

1160
00:52:55,560 --> 00:52:58,719
Speaker 7: another two hours, and based on the conversations we have

1161
00:52:58,800 --> 00:53:01,560
Speaker 7: in the room, it was like this is the one,

1162
00:53:01,719 --> 00:53:03,120
Speaker 7: but our lives is never going to be the same.

1163
00:53:03,160 --> 00:53:05,000
Speaker 4: Because he's like, Yo, we're getting this done.

1164
00:53:05,080 --> 00:53:06,640
Speaker 7: I'm now going to be your partner in this invest

1165
00:53:06,760 --> 00:53:09,800
Speaker 7: festival and invest festival. Let's see how we can scale

1166
00:53:09,800 --> 00:53:11,160
Speaker 7: this thing. We need to have as many people there

1167
00:53:11,160 --> 00:53:13,240
Speaker 7: as possible. I want to have the most impact as possible.

1168
00:53:13,440 --> 00:53:15,160
Speaker 4: So we knew that our lives wanted to be the same.

1169
00:53:15,640 --> 00:53:18,640
Speaker 7: But then when we saw when the episode came out

1170
00:53:18,880 --> 00:53:21,840
Speaker 7: and him telling us like after you know, you know,

1171
00:53:21,960 --> 00:53:24,120
Speaker 7: a couple of weeks a few months after, he was like,

1172
00:53:24,719 --> 00:53:27,080
Speaker 7: this was the most impactful interview that I've ever had

1173
00:53:27,320 --> 00:53:28,440
Speaker 7: in my career in.

1174
00:53:28,400 --> 00:53:33,000
Speaker 4: Thirty five years. So here's the interesting part, because what

1175
00:53:33,040 --> 00:53:33,839
Speaker 4: you said is right, Like.

1176
00:53:34,520 --> 00:53:36,520
Speaker 7: When he goes to do an interview, and he had

1177
00:53:36,560 --> 00:53:37,840
Speaker 7: his own talk show, but when he goes to do

1178
00:53:37,880 --> 00:53:40,319
Speaker 7: other people's interviews, it's the same thing. They want to

1179
00:53:40,360 --> 00:53:44,200
Speaker 7: know what he's promoting, how his family's doing, and he.

1180
00:53:44,239 --> 00:53:45,479
Speaker 4: Can't tell a joke really quick.

1181
00:53:46,480 --> 00:53:48,600
Speaker 7: You never get to hear anything else about the business. Right,

1182
00:53:48,600 --> 00:53:51,000
Speaker 7: he's building a business empire in front of our faces.

1183
00:53:51,320 --> 00:53:52,520
Speaker 4: Nobody's asking the questions.

1184
00:53:52,680 --> 00:53:56,200
Speaker 7: We see him on our television every night in syndicasional family.

1185
00:53:56,360 --> 00:54:00,000
Speaker 7: Nobody's asking the questions. So we were able to do that. Yeah, definitely.

1186
00:54:00,080 --> 00:54:01,920
Speaker 7: He was willing to dance with us and he enjoyed

1187
00:54:02,000 --> 00:54:04,040
Speaker 7: having us there, which made it a lot easier.

1188
00:54:04,239 --> 00:54:05,680
Speaker 4: But it was like both sides like we knew it

1189
00:54:05,680 --> 00:54:06,439
Speaker 4: was going to change our.

1190
00:54:06,360 --> 00:54:08,759
Speaker 7: Lives, and for him it was like, thank you for

1191
00:54:08,920 --> 00:54:11,239
Speaker 7: this opportunity, but I mean, we were gracious to have it.

1192
00:54:11,520 --> 00:54:14,359
Speaker 8: Give me your give me your perspective from our lives

1193
00:54:14,360 --> 00:54:15,200
Speaker 8: will never be the same.

1194
00:54:15,360 --> 00:54:18,799
Speaker 6: No, So he didn't commit to invest fest At that time,

1195
00:54:18,840 --> 00:54:20,520
Speaker 6: he just said that he wanted to work with us.

1196
00:54:20,920 --> 00:54:23,319
Speaker 5: We proposed to invest Fest. I did it to beat

1197
00:54:24,080 --> 00:54:25,160
Speaker 5: a little bit after that.

1198
00:54:26,080 --> 00:54:28,960
Speaker 6: But you know, just when you when you go to

1199
00:54:29,000 --> 00:54:32,960
Speaker 6: his house, it's not a regular house, so it's it's

1200
00:54:33,000 --> 00:54:35,400
Speaker 6: in a state like they actually they take your I D

1201
00:54:36,640 --> 00:54:40,560
Speaker 6: like you gotta sign an NBA. Really like there's security

1202
00:54:40,719 --> 00:54:43,920
Speaker 6: on the grounds, like you know, it's like you're going somewhere,

1203
00:54:44,200 --> 00:54:46,120
Speaker 6: and that's a that's the first his home.

1204
00:54:46,320 --> 00:54:47,279
Speaker 4: Yeah, yeah, yeh take out.

1205
00:54:47,360 --> 00:54:48,799
Speaker 6: That was the first time that I ever went to

1206
00:54:48,840 --> 00:54:51,000
Speaker 6: a house like that. I never I personally, I never

1207
00:54:51,040 --> 00:54:52,560
Speaker 6: went to a house where I had to sign an

1208
00:54:52,600 --> 00:54:55,040
Speaker 6: NDA and there was a guard at the gate with

1209
00:54:55,160 --> 00:54:57,640
Speaker 6: the dog and all of that, and walkie talkies and

1210
00:54:57,680 --> 00:54:59,799
Speaker 6: all that and tennis courts and all of that type

1211
00:54:59,840 --> 00:55:02,440
Speaker 6: of up. So he really, you know, that was an

1212
00:55:02,480 --> 00:55:04,600
Speaker 6: experience within itself just to actually go there.

1213
00:55:05,239 --> 00:55:09,000
Speaker 5: And like you said, the conversation that we had was.

1214
00:55:09,920 --> 00:55:13,360
Speaker 6: Almost five hours when you add up before the interview

1215
00:55:13,360 --> 00:55:16,799
Speaker 6: in the after and you know, obviously you know, he's

1216
00:55:16,840 --> 00:55:20,000
Speaker 6: a kingmaker, like he has a lot of influence. So

1217
00:55:20,080 --> 00:55:22,200
Speaker 6: when he took a liking to us, and he was

1218
00:55:22,280 --> 00:55:24,040
Speaker 6: saying like he wanted to do stuff with us, like

1219
00:55:24,040 --> 00:55:25,279
Speaker 6: he wants to do this, he wants to do that.

1220
00:55:25,360 --> 00:55:26,759
Speaker 5: So I was like, all right, this is.

1221
00:55:26,719 --> 00:55:30,439
Speaker 6: Going to put us in a in a different stratosphere.

1222
00:55:30,480 --> 00:55:31,160
Speaker 5: And that's what he did.

1223
00:55:31,239 --> 00:55:33,239
Speaker 6: You know, you look at it and from investment standpoint,

1224
00:55:33,280 --> 00:55:35,279
Speaker 6: but even told my this year has invest Fest with

1225
00:55:35,360 --> 00:55:38,399
Speaker 6: Robert Smith, like that comes to him. He's the first

1226
00:55:38,400 --> 00:55:41,920
Speaker 6: person that introduced us to Robert Smith in person. So

1227
00:55:42,040 --> 00:55:44,960
Speaker 6: that was you know, he's he made the introduction for

1228
00:55:45,080 --> 00:55:47,480
Speaker 6: Tyler Perry, like you know, it took us. We was

1229
00:55:47,480 --> 00:55:50,960
Speaker 6: in Dubai and Abu Dhabi for his golf tournament, you know,

1230
00:55:51,160 --> 00:55:53,719
Speaker 6: Formula one race in Abu Dhabi, different things of that nature.

1231
00:55:53,840 --> 00:55:56,040
Speaker 6: So he's been a he's been a good dude. But

1232
00:55:57,080 --> 00:55:58,719
Speaker 6: just you know, you kind of have it. If you

1233
00:55:58,800 --> 00:56:03,040
Speaker 6: meet Jay Z and you know you just have a handshake,

1234
00:56:03,080 --> 00:56:05,279
Speaker 6: it's like, all right, that's cool. But then if you

1235
00:56:05,360 --> 00:56:07,520
Speaker 6: meet Jay and he tells you I want to do

1236
00:56:07,560 --> 00:56:10,600
Speaker 6: business with you, it's different. You know what I'm saying,

1237
00:56:10,600 --> 00:56:11,920
Speaker 6: Like your life is going to change.

1238
00:56:12,360 --> 00:56:15,400
Speaker 8: How did you pick invest Fast as the thing we

1239
00:56:15,480 --> 00:56:16,960
Speaker 8: partner on. I mean, it's a bunch of y'all could

1240
00:56:16,960 --> 00:56:17,400
Speaker 8: have created.

1241
00:56:17,480 --> 00:56:20,480
Speaker 6: So it was coming up and just felt like that

1242
00:56:20,520 --> 00:56:22,960
Speaker 6: would be a perfect situation.

1243
00:56:23,800 --> 00:56:25,520
Speaker 4: You know. Okay, I'm sorry.

1244
00:56:25,560 --> 00:56:29,200
Speaker 8: So you planned, you had a year two invest fast

1245
00:56:29,400 --> 00:56:32,719
Speaker 8: planned already, were you promoting and marketing already.

1246
00:56:32,440 --> 00:56:33,280
Speaker 5: We're putting it together.

1247
00:56:33,560 --> 00:56:36,120
Speaker 8: You're putting it together. So when y'all putting it together,

1248
00:56:36,160 --> 00:56:37,560
Speaker 8: you weren't thinking fourteen thousand.

1249
00:56:39,760 --> 00:56:43,719
Speaker 6: Not additionally, I think it might have been ten thousand.

1250
00:56:43,920 --> 00:56:44,120
Speaker 5: You know.

1251
00:56:44,200 --> 00:56:46,080
Speaker 7: One of the things like and to Be was saying

1252
00:56:46,120 --> 00:56:48,719
Speaker 7: is because you know that Stage had award show that

1253
00:56:48,760 --> 00:56:51,160
Speaker 7: he used to do at State Farm.

1254
00:56:51,520 --> 00:56:52,840
Speaker 4: That's him. If I can call him Estage want to

1255
00:56:52,840 --> 00:56:57,120
Speaker 4: see him too. That's why y'all got mister Harvey. Presserably

1256
00:56:57,280 --> 00:56:57,880
Speaker 4: mister Harvey.

1257
00:56:58,120 --> 00:56:59,759
Speaker 7: He was like, we were telling them like what we

1258
00:56:59,760 --> 00:57:01,600
Speaker 7: were to think, and he was like, man, y'all should

1259
00:57:01,600 --> 00:57:02,160
Speaker 7: do twenty thousand.

1260
00:57:02,200 --> 00:57:04,319
Speaker 4: I should just stay far him. I'm like, yeah, we

1261
00:57:04,360 --> 00:57:05,400
Speaker 4: gotta growth to that, Like.

1262
00:57:06,960 --> 00:57:08,239
Speaker 7: We got to figure out how we're going to do

1263
00:57:08,280 --> 00:57:10,240
Speaker 7: It's like, now, y'all definitely could do it. We already

1264
00:57:10,280 --> 00:57:12,319
Speaker 7: have connections, we have all the relationships. We used to

1265
00:57:12,320 --> 00:57:16,120
Speaker 7: do our own a war show for entrepreneurs and it

1266
00:57:16,200 --> 00:57:17,440
Speaker 7: was like a comedy thing. They were telling us the

1267
00:57:17,440 --> 00:57:19,800
Speaker 7: bootprint on how they were doing it. They're like, Yo, yeah,

1268
00:57:20,040 --> 00:57:22,320
Speaker 7: y'all could get this done. Y'all definitely can get this done.

1269
00:57:22,360 --> 00:57:24,080
Speaker 7: It was like, all right, well, let's figure out how

1270
00:57:24,240 --> 00:57:26,880
Speaker 7: we can get it done. So it wasn't like a number.

1271
00:57:26,600 --> 00:57:28,040
Speaker 4: But it was like kind of idea, like all right,

1272
00:57:28,040 --> 00:57:30,400
Speaker 4: well they got a firm belief and they got relationships,

1273
00:57:30,480 --> 00:57:33,160
Speaker 4: how do we make this work. I think something lends

1274
00:57:33,200 --> 00:57:34,640
Speaker 4: to that too, somebody.

1275
00:57:34,280 --> 00:57:39,040
Speaker 8: Who just has a a bigger view, Like they're just

1276
00:57:39,200 --> 00:57:42,160
Speaker 8: bigger thinkers, right, Like, I mean I watched you all

1277
00:57:42,760 --> 00:57:46,680
Speaker 8: and like, you guys give me the belief that could

1278
00:57:46,720 --> 00:57:49,400
Speaker 8: do something that I wouldn't even thought of, right, Like,

1279
00:57:49,640 --> 00:57:51,800
Speaker 8: so I always asked, like, yo, what's your downloads?

1280
00:57:52,320 --> 00:57:53,880
Speaker 4: And I think one time he was like two million.

1281
00:57:53,920 --> 00:57:55,240
Speaker 4: I was like, oh my gosh, two million on a

1282
00:57:55,240 --> 00:57:57,880
Speaker 4: mom I could do it, you know what I mean.

1283
00:57:58,360 --> 00:58:01,120
Speaker 8: And then like as you as you start connecting with

1284
00:58:01,200 --> 00:58:04,800
Speaker 8: people who have a bigger vision, You're like, oh, no doubt,

1285
00:58:04,880 --> 00:58:07,400
Speaker 8: I can do that. So now I'm starting to understand

1286
00:58:07,440 --> 00:58:10,480
Speaker 8: this whole twenty twenty three, twenty thousand number.

1287
00:58:11,400 --> 00:58:13,760
Speaker 4: It just makes sense at this point, see see it?

1288
00:58:13,800 --> 00:58:15,720
Speaker 7: But then like even for that, Like we've had those

1289
00:58:15,720 --> 00:58:17,480
Speaker 7: conversations was like how many downloads?

1290
00:58:17,520 --> 00:58:18,440
Speaker 4: What it analytics?

1291
00:58:18,600 --> 00:58:21,360
Speaker 7: But then I'm gonna show you how you get to that.

1292
00:58:21,360 --> 00:58:22,920
Speaker 7: That's the biggest difference because I can just tell you

1293
00:58:23,080 --> 00:58:26,440
Speaker 7: we're doing ten million. Wow, how's he doing that? And

1294
00:58:26,480 --> 00:58:29,160
Speaker 7: I like, Yo, here's how you do it? How many

1295
00:58:29,200 --> 00:58:30,960
Speaker 7: episodes you have? You got a back catalog?

1296
00:58:31,000 --> 00:58:31,400
Speaker 4: You know what I mean?

1297
00:58:31,400 --> 00:58:34,320
Speaker 7: Like we just have these conversations like, oh, when I

1298
00:58:34,320 --> 00:58:36,760
Speaker 7: look at it like that, that seems very attainable. So

1299
00:58:36,800 --> 00:58:38,960
Speaker 7: like when they start breaking down like how you can

1300
00:58:38,960 --> 00:58:41,040
Speaker 7: get it done and who you can get and who's

1301
00:58:41,080 --> 00:58:43,200
Speaker 7: what corporate relationships you can have that could be involved,

1302
00:58:43,240 --> 00:58:45,160
Speaker 7: and like yo, my publicist works with that person and.

1303
00:58:45,120 --> 00:58:47,400
Speaker 4: We can get hit. It's like, oh yeah, get makes

1304
00:58:47,400 --> 00:58:47,840
Speaker 4: that number.

1305
00:58:48,840 --> 00:58:52,840
Speaker 8: And I think, okay, we got mister Harvey on. A

1306
00:58:52,960 --> 00:58:55,800
Speaker 8: lot of it almost slipped, almost set we all miss

1307
00:58:55,960 --> 00:58:59,120
Speaker 8: harvey On. But even still to get that many people,

1308
00:59:00,120 --> 00:59:01,960
Speaker 8: there's still some work to be done. So I want

1309
00:59:02,000 --> 00:59:05,080
Speaker 8: to know, like all the work that goes into providing

1310
00:59:05,120 --> 00:59:06,680
Speaker 8: this experience.

1311
00:59:06,080 --> 00:59:07,720
Speaker 5: For people, Well, it's a lot of work.

1312
00:59:09,240 --> 00:59:13,160
Speaker 6: And the key I think in any type of especially

1313
00:59:13,760 --> 00:59:16,080
Speaker 6: when you work with somebody like that you don't want

1314
00:59:16,120 --> 00:59:19,200
Speaker 6: to abuse it because it's like people is busy. So

1315
00:59:19,440 --> 00:59:21,760
Speaker 6: for us, it's like it's like riding the bike, right

1316
00:59:23,680 --> 00:59:25,840
Speaker 6: if you have a kid like you, you push, you

1317
00:59:25,920 --> 00:59:28,120
Speaker 6: push somebody on the bike and it's up to you

1318
00:59:28,160 --> 00:59:30,080
Speaker 6: the pedal. Yeah, you know what I'm saying. So he

1319
00:59:30,120 --> 00:59:31,520
Speaker 6: gave us a push, but it's up to us to

1320
00:59:31,560 --> 00:59:34,840
Speaker 6: pedal for sure. We can't, you know, expect him to

1321
00:59:34,920 --> 00:59:38,720
Speaker 6: do all of the leg work. So the leg work

1322
00:59:38,760 --> 00:59:41,840
Speaker 6: part of it is what all of us had to do,

1323
00:59:41,960 --> 00:59:48,280
Speaker 6: from Mike, myself, Troy, Matt Abdullah, Ashley our event planner,

1324
00:59:49,920 --> 00:59:54,000
Speaker 6: his wife, Danielle, every you know, everybody on our team.

1325
00:59:54,920 --> 00:59:58,240
Speaker 5: Burke making the flyers for us North thirteenth and.

1326
00:59:58,200 --> 01:00:01,880
Speaker 6: Create making the videos for us.

1327
01:00:02,440 --> 01:00:04,040
Speaker 4: Well, what is it? What it looks like for you?

1328
01:00:04,040 --> 01:00:09,560
Speaker 8: You know, you're gearing up for for something massive.

1329
01:00:09,720 --> 01:00:11,440
Speaker 6: It's like a fight, like you got to you know

1330
01:00:11,480 --> 01:00:13,240
Speaker 6: what I'm like, you know, get in fight mode like

1331
01:00:13,240 --> 01:00:15,080
Speaker 6: a fighter. You know, he trained for six weeks before

1332
01:00:15,080 --> 01:00:17,800
Speaker 6: you go into day in camp, so it's like all right,

1333
01:00:17,840 --> 01:00:20,120
Speaker 6: you know, lockdown. So for us, like you know, press,

1334
01:00:20,800 --> 01:00:23,800
Speaker 6: doing press, that's that's a big part of it, you know,

1335
01:00:23,920 --> 01:00:26,960
Speaker 6: flying all over doing different interviews, like having this conversation,

1336
01:00:27,080 --> 01:00:32,000
Speaker 6: like that's part of it doing zoom calls. The good

1337
01:00:32,040 --> 01:00:34,120
Speaker 6: thing is that we have a lot of great relationships,

1338
01:00:34,640 --> 01:00:38,360
Speaker 6: so booking the talent. Here's the blueprint of how you

1339
01:00:38,400 --> 01:00:40,880
Speaker 6: do these type of events, right, So A you have

1340
01:00:40,920 --> 01:00:43,800
Speaker 6: to find a venue. Right, you find a venue and

1341
01:00:43,840 --> 01:00:46,840
Speaker 6: then you put the deposit down. You secured the venue, right,

1342
01:00:47,160 --> 01:00:49,400
Speaker 6: you have to work with an event planner that actually

1343
01:00:49,440 --> 01:00:51,120
Speaker 6: can make this come to fruition as well.

1344
01:00:51,240 --> 01:00:53,680
Speaker 8: Hold that point real quick. What did y'all spend last year?

1345
01:00:54,320 --> 01:00:56,640
Speaker 8: I've been dying to ask you what did it cost

1346
01:00:56,720 --> 01:00:56,920
Speaker 8: you to.

1347
01:00:56,920 --> 01:01:00,600
Speaker 5: Put on It probably costs like a million. Probably these guys.

1348
01:01:00,480 --> 01:01:02,800
Speaker 8: Are putting a million dollars down to make sure you

1349
01:01:02,840 --> 01:01:04,760
Speaker 8: have a great, great experience.

1350
01:01:04,400 --> 01:01:07,640
Speaker 4: One point three but counting extra three.

1351
01:01:07,600 --> 01:01:11,840
Speaker 8: Hundred thousand, one point three million to provide an experience

1352
01:01:12,960 --> 01:01:15,480
Speaker 8: this and and I think it's important that people come

1353
01:01:15,520 --> 01:01:16,680
Speaker 8: to see what excellence looks like.

1354
01:01:16,720 --> 01:01:18,680
Speaker 4: Okay, so fine, event planner.

1355
01:01:18,360 --> 01:01:19,880
Speaker 6: But let me give you some game on that too,

1356
01:01:20,040 --> 01:01:22,520
Speaker 6: because I don't want to discourage people. It did cost

1357
01:01:22,760 --> 01:01:24,800
Speaker 6: discourage It did cost over a million dollars. But that's

1358
01:01:24,800 --> 01:01:30,919
Speaker 6: why it's important to get your payment processing platform. That's

1359
01:01:30,960 --> 01:01:33,520
Speaker 6: important whoever you pick, because it was like, you know,

1360
01:01:34,200 --> 01:01:35,840
Speaker 6: the payment processing platform that.

1361
01:01:35,840 --> 01:01:38,080
Speaker 5: We used at that time, if you're not using them.

1362
01:01:37,920 --> 01:01:43,160
Speaker 6: Now, but they paid us daily, so as we get paid,

1363
01:01:43,400 --> 01:01:45,400
Speaker 6: then now we can pay for stuff as well, so

1364
01:01:45,440 --> 01:01:48,320
Speaker 6: you got working capital. So it's like if you don't

1365
01:01:48,320 --> 01:01:49,720
Speaker 6: have a million dollars in a bank, or if you

1366
01:01:49,760 --> 01:01:53,440
Speaker 6: don't have a loan, then you know, to be able

1367
01:01:53,480 --> 01:01:58,400
Speaker 6: to receive funds on a daily basis is beneficial because

1368
01:01:58,520 --> 01:02:00,880
Speaker 6: as you as the money comes in, now you can

1369
01:02:00,880 --> 01:02:02,880
Speaker 6: write checks and the money's going out at the same time.

1370
01:02:03,000 --> 01:02:05,880
Speaker 6: So that's important to know from a financial aspect if

1371
01:02:05,880 --> 01:02:08,600
Speaker 6: you're thinking about doing these type of events where from

1372
01:02:09,680 --> 01:02:15,160
Speaker 6: the venue, the event planner, you have to curate the event,

1373
01:02:15,200 --> 01:02:18,400
Speaker 6: you have to get the people. So that like I said,

1374
01:02:18,480 --> 01:02:21,960
Speaker 6: luckily for us, we don't we even now to this day,

1375
01:02:22,440 --> 01:02:25,560
Speaker 6: we don't go through like talent agencies and it's not

1376
01:02:25,680 --> 01:02:29,000
Speaker 6: corporate like this, personal people that we know, even Diddy.

1377
01:02:29,120 --> 01:02:31,360
Speaker 6: I can tell that story if you're interested, But that's

1378
01:02:31,400 --> 01:02:35,080
Speaker 6: a personal relationship that we developed and I hit them personally.

1379
01:02:35,360 --> 01:02:39,000
Speaker 6: I didn't go through you know UTA and shout out

1380
01:02:39,000 --> 01:02:41,000
Speaker 6: to them, but we didn't go through those channels, like

1381
01:02:41,360 --> 01:02:43,800
Speaker 6: every single person, like we got personal relationships, and the

1382
01:02:43,960 --> 01:02:46,280
Speaker 6: people change every year as well. So people that was

1383
01:02:46,280 --> 01:02:48,000
Speaker 6: on last year is not on this year. People that's

1384
01:02:48,040 --> 01:02:49,880
Speaker 6: on the first year, like, so it's different people. So

1385
01:02:50,360 --> 01:02:53,440
Speaker 6: we constantly meet new people and we constantly developed new relationships.

1386
01:02:53,720 --> 01:02:54,440
Speaker 5: So first it's like.

1387
01:02:54,600 --> 01:02:57,320
Speaker 7: Let's something really quickly that's important. You know, the best

1388
01:02:57,320 --> 01:02:58,400
Speaker 7: way to build a relationship.

1389
01:02:58,640 --> 01:02:59,640
Speaker 4: That interview the.

1390
01:03:01,880 --> 01:03:05,920
Speaker 7: Right because now you've given them a platform, their audience

1391
01:03:05,960 --> 01:03:08,200
Speaker 7: has seen it, and it's exposed them to a new audience.

1392
01:03:08,920 --> 01:03:10,280
Speaker 7: And so a lot of times if you look at

1393
01:03:10,320 --> 01:03:12,360
Speaker 7: the people that's on the list, they've had some fut

1394
01:03:12,440 --> 01:03:14,680
Speaker 7: of contact with the network, either it's on our show,

1395
01:03:14,880 --> 01:03:17,000
Speaker 7: they came on market mondays or branch and gyms, or

1396
01:03:17,000 --> 01:03:19,200
Speaker 7: they on high level. At some point they had a

1397
01:03:19,360 --> 01:03:21,320
Speaker 7: relationship with the network where they would be an interview.

1398
01:03:21,400 --> 01:03:23,640
Speaker 7: And so now you have a relationship. And so now

1399
01:03:23,680 --> 01:03:26,040
Speaker 7: that ask is a lot easier, right because yeah, we

1400
01:03:26,080 --> 01:03:28,840
Speaker 7: have the platform and we shared you with the world, right,

1401
01:03:28,960 --> 01:03:31,680
Speaker 7: your greatness, but like, hey, are you interested in and

1402
01:03:31,840 --> 01:03:34,320
Speaker 7: talking to the ins again makes it the easy ask.

1403
01:03:35,000 --> 01:03:37,720
Speaker 6: Yeah, so you put together the blueprint of what you want.

1404
01:03:38,280 --> 01:03:40,560
Speaker 6: We want a real estate panel. We want a stock panel,

1405
01:03:40,640 --> 01:03:43,480
Speaker 6: we want a keynote speaker, we want to panel on

1406
01:03:44,040 --> 01:03:46,240
Speaker 6: you know, content creation, and then you just fill it

1407
01:03:46,280 --> 01:03:46,920
Speaker 6: in like who.

1408
01:03:46,800 --> 01:03:49,760
Speaker 5: Do I know? And teaching on podcasting for sure, that's

1409
01:03:49,760 --> 01:03:50,680
Speaker 5: a fact, you guys.

1410
01:03:50,680 --> 01:03:54,880
Speaker 4: This year had Dave with the three audience.

1411
01:03:55,360 --> 01:03:58,480
Speaker 6: So yeah, so you just just feeling filling the pieces.

1412
01:03:58,520 --> 01:04:00,800
Speaker 6: It's like, Okay, this this person will be for real estate,

1413
01:04:01,120 --> 01:04:03,240
Speaker 6: this person would be good for content creation. And like

1414
01:04:03,280 --> 01:04:05,800
Speaker 6: I said, fortunately for us, we know a lot of people,

1415
01:04:06,080 --> 01:04:10,040
Speaker 6: so it's just personal phone calls, text messages and most people,

1416
01:04:10,160 --> 01:04:11,680
Speaker 6: like people don't really say no to us for the

1417
01:04:11,720 --> 01:04:13,960
Speaker 6: most part. They might have a scheduling conflict, they might

1418
01:04:14,000 --> 01:04:16,720
Speaker 6: not be able to make it, but for the most part,

1419
01:04:16,760 --> 01:04:19,200
Speaker 6: that's that's the easy part. Hard part is like getting

1420
01:04:19,240 --> 01:04:21,720
Speaker 6: like the big names, like you know, but that wasn't

1421
01:04:21,720 --> 01:04:22,600
Speaker 6: really difficult this year.

1422
01:04:22,640 --> 01:04:23,120
Speaker 5: We was able.

1423
01:04:23,320 --> 01:04:25,640
Speaker 6: Fortunately, we was able to get some big names early

1424
01:04:26,200 --> 01:04:28,720
Speaker 6: and like that in early music is the hard part.

1425
01:04:28,760 --> 01:04:32,160
Speaker 6: We can talk about that. Get interested, that's the hardest part.

1426
01:04:33,120 --> 01:04:37,200
Speaker 6: Musicians is the hardest part because they they they come

1427
01:04:37,280 --> 01:04:49,439
Speaker 6: with the most baggage. It's real, it's real, it's real.

1428
01:04:49,640 --> 01:04:53,600
Speaker 6: That's a fact. The most baggage nine times out of ten.

1429
01:04:53,680 --> 01:04:58,360
Speaker 6: You you can't go through them directly like a lot

1430
01:04:58,400 --> 01:04:58,720
Speaker 6: of people.

1431
01:04:58,760 --> 01:05:00,920
Speaker 5: We could just go through DIREC like I need you here,

1432
01:05:01,000 --> 01:05:03,720
Speaker 5: all right. THEMN you gotta talk to their manager and

1433
01:05:03,760 --> 01:05:05,680
Speaker 5: then their manager's manager and then.

1434
01:05:05,600 --> 01:05:10,040
Speaker 6: They it's like their riders and they don't know their schedule.

1435
01:05:10,160 --> 01:05:11,920
Speaker 6: They might be on tour, they might not be on

1436
01:05:12,080 --> 01:05:14,000
Speaker 6: like just give me an answer. They put you in

1437
01:05:14,040 --> 01:05:17,800
Speaker 6: limbo for weeks at a time right now. So the music,

1438
01:05:17,880 --> 01:05:25,160
Speaker 6: that's that's forches man. I mean some musicians like shout

1439
01:05:25,160 --> 01:05:27,360
Speaker 6: out to Ross, He's that's easy.

1440
01:05:27,600 --> 01:05:29,000
Speaker 5: You know what I'm saying. That good dude.

1441
01:05:29,480 --> 01:05:32,720
Speaker 6: So it's not it's not every musician that is bad

1442
01:05:32,840 --> 01:05:37,280
Speaker 6: like that, but a lot of them, a lot of them.

1443
01:05:37,000 --> 01:05:40,440
Speaker 7: Many unless so like Ross makes it easier because we've

1444
01:05:40,480 --> 01:05:42,920
Speaker 7: sat down on him before, we interviewed him at him

1445
01:05:42,920 --> 01:05:46,040
Speaker 7: find his event. We did it on as a liabilities

1446
01:05:46,080 --> 01:05:48,240
Speaker 7: so there's a related he knows who we are, right,

1447
01:05:48,320 --> 01:05:49,120
Speaker 7: same thing with Tip.

1448
01:05:49,280 --> 01:05:51,760
Speaker 4: We called Tip. It's going to be an easier call

1449
01:05:51,840 --> 01:05:55,800
Speaker 4: because nah, wait, just wait on it.

1450
01:05:57,680 --> 01:05:59,400
Speaker 8: Because when I saw Jiz's name, I was like, yeah,

1451
01:05:59,400 --> 01:06:01,200
Speaker 8: I was thinking of all my favorite songs and I

1452
01:06:01,240 --> 01:06:04,800
Speaker 8: don't ever think I've seen him in concert, so this

1453
01:06:04,840 --> 01:06:06,720
Speaker 8: is really giving me a chance to like see people.

1454
01:06:07,520 --> 01:06:10,680
Speaker 8: That was my first time actually investments watching Rick Roll

1455
01:06:10,800 --> 01:06:14,200
Speaker 8: perform and he's right in front of me, said and

1456
01:06:14,680 --> 01:06:14,920
Speaker 8: was going.

1457
01:06:14,880 --> 01:06:16,400
Speaker 7: To say, it's the first time you get to see

1458
01:06:16,400 --> 01:06:20,440
Speaker 7: me perfore. But that was the Hello performance.

1459
01:06:20,440 --> 01:06:21,160
Speaker 4: That was crazy.

1460
01:06:22,840 --> 01:06:25,360
Speaker 5: I mean like kiss Kiss. He did a great performance

1461
01:06:25,360 --> 01:06:27,160
Speaker 5: for us at MSG Relationships.

1462
01:06:28,320 --> 01:06:31,320
Speaker 6: So it is beneficial to book artists that are familiar

1463
01:06:31,440 --> 01:06:34,040
Speaker 6: with us, and that makes it easier, like we did

1464
01:06:34,120 --> 01:06:35,680
Speaker 6: Jim and at the Apollo.

1465
01:06:36,120 --> 01:06:36,720
Speaker 5: That's easy.

1466
01:06:36,960 --> 01:06:40,280
Speaker 6: But yeah, you know these artists, man, they got a lot,

1467
01:06:40,440 --> 01:06:41,200
Speaker 6: They got a lot, man.

1468
01:06:41,280 --> 01:06:43,560
Speaker 5: But you know what's so crazy? You know, it's so crazy.

1469
01:06:43,640 --> 01:06:48,960
Speaker 6: So we booked several different billionaires, right and from Dan

1470
01:06:49,040 --> 01:06:54,320
Speaker 6: Cathy to Don pee Wos to Tyler Perry to Robert

1471
01:06:54,320 --> 01:06:56,360
Speaker 6: Smith to Diddy as well.

1472
01:06:58,480 --> 01:06:59,280
Speaker 5: Like novagrats.

1473
01:06:59,440 --> 01:07:02,560
Speaker 6: You know what's so crazy, especially from the well did

1474
01:07:02,560 --> 01:07:04,640
Speaker 6: He hasn't sent the rider yet either, but we've never

1475
01:07:04,680 --> 01:07:05,800
Speaker 6: received a rider.

1476
01:07:06,320 --> 01:07:08,240
Speaker 5: From a billionaire mm hmmm.

1477
01:07:08,480 --> 01:07:08,680
Speaker 4: Yeah.

1478
01:07:08,920 --> 01:07:14,320
Speaker 6: One Tyler Perry's rider was it was he won haircut

1479
01:07:14,400 --> 01:07:20,760
Speaker 6: and a simple as animal minimal. We never received any

1480
01:07:21,480 --> 01:07:26,120
Speaker 6: demands or crazy request from billionaires, you.

1481
01:07:26,160 --> 01:07:31,440
Speaker 8: Know, Dan Cathy, I'm talking about owner A. He's walking

1482
01:07:31,480 --> 01:07:36,640
Speaker 8: around but by himself. What what what a name tag

1483
01:07:36,680 --> 01:07:39,440
Speaker 8: on the czy. But the crazy thing about it is

1484
01:07:39,480 --> 01:07:42,240
Speaker 8: this is I don't know where this rider thing came from.

1485
01:07:43,360 --> 01:07:45,560
Speaker 8: Maybe that's a that's a music. But I'm just saying

1486
01:07:45,680 --> 01:07:47,960
Speaker 8: it's like some things we just don't question. Because I

1487
01:07:47,960 --> 01:07:48,840
Speaker 8: just thought about that today.

1488
01:07:48,880 --> 01:07:54,560
Speaker 6: I'm like, we booked a bunch of people in business, entrepreneurs.

1489
01:07:55,000 --> 01:07:57,720
Speaker 5: Athletes, whatever.

1490
01:07:58,760 --> 01:08:02,440
Speaker 6: Why does why do musicusicians only have riders?

1491
01:08:01,360 --> 01:08:04,960
Speaker 7: I think the origin comes from it's from music, but

1492
01:08:05,000 --> 01:08:07,760
Speaker 7: it's what they would like to feel comfortable.

1493
01:08:07,360 --> 01:08:09,800
Speaker 4: When they get to a venue, which is I get it.

1494
01:08:09,800 --> 01:08:11,880
Speaker 7: But some of the things is like yo, twenty Bollus Champion,

1495
01:08:12,000 --> 01:08:13,640
Speaker 7: I'm not sure that's gonna make you feel comfortable if

1496
01:08:13,640 --> 01:08:15,720
Speaker 7: you're gonna be there for fifteen minutes, you know what

1497
01:08:15,720 --> 01:08:18,360
Speaker 7: I'm saying. So like some of the things, it's just

1498
01:08:18,439 --> 01:08:18,960
Speaker 7: like but.

1499
01:08:19,000 --> 01:08:21,360
Speaker 6: The problem is that they get caddled to and so

1500
01:08:21,720 --> 01:08:23,519
Speaker 6: a lot of a lot of them don't. They don't

1501
01:08:23,880 --> 01:08:27,080
Speaker 6: they're not handling their own business. So it's like, because

1502
01:08:27,400 --> 01:08:29,639
Speaker 6: like let's really just let's have a two minute conversation

1503
01:08:29,680 --> 01:08:32,599
Speaker 6: about this because I just thought about this today. Why

1504
01:08:32,720 --> 01:08:35,679
Speaker 6: why is a rider needed if nobody else has a rider?

1505
01:08:36,760 --> 01:08:40,000
Speaker 5: Right? What do you ever think about that nobody else

1506
01:08:40,000 --> 01:08:40,559
Speaker 5: has a rider?

1507
01:08:40,680 --> 01:08:44,080
Speaker 6: Right? Like if Don Peeble doesn't have a ride. You

1508
01:08:44,160 --> 01:08:46,160
Speaker 6: come to a venue, you're going to be in the

1509
01:08:46,240 --> 01:08:48,360
Speaker 6: green room. You can expect that there's gonna be food

1510
01:08:48,400 --> 01:08:50,960
Speaker 6: there for you. There's gonna be water, there's gonna be juice,

1511
01:08:51,000 --> 01:08:53,599
Speaker 6: there's gonna beverage. If you have a special request that

1512
01:08:53,640 --> 01:08:56,479
Speaker 6: you might have, you might want, you know, a allowed mail,

1513
01:08:56,600 --> 01:08:57,840
Speaker 6: then we can accommodate that.

1514
01:08:57,960 --> 01:08:58,120
Speaker 5: Right.

1515
01:08:58,840 --> 01:09:03,400
Speaker 6: But I'm just curious to know why musicians are the

1516
01:09:03,400 --> 01:09:09,600
Speaker 6: only people that have riders. And the riders are alcohol

1517
01:09:10,479 --> 01:09:12,200
Speaker 6: at a tremendous amount of alcohol that.

1518
01:09:12,160 --> 01:09:14,760
Speaker 5: You can't consume. So it's like if you have ten

1519
01:09:14,800 --> 01:09:16,400
Speaker 5: bottles of champagne.

1520
01:09:15,880 --> 01:09:22,880
Speaker 4: And it's ridiculous, Like who normalize this?

1521
01:09:23,400 --> 01:09:25,439
Speaker 6: And I realized that it's from the nightclub. Most of

1522
01:09:25,479 --> 01:09:28,120
Speaker 6: them these comes from nightclubs, right where they just go

1523
01:09:28,200 --> 01:09:30,720
Speaker 6: to nightclub. And it's like, but it's we got to

1524
01:09:30,720 --> 01:09:33,760
Speaker 6: really start to think about this. Why are we providing

1525
01:09:34,000 --> 01:09:37,439
Speaker 6: If we're paying you for a service, then you should

1526
01:09:37,439 --> 01:09:40,240
Speaker 6: just be paid for a service. You shouldn't be paid

1527
01:09:40,240 --> 01:09:43,599
Speaker 6: for a service and have fifteen botles of tequila at

1528
01:09:43,600 --> 01:09:44,520
Speaker 6: five o'clock.

1529
01:09:44,160 --> 01:09:44,759
Speaker 5: In the afternoon.

1530
01:09:46,400 --> 01:09:49,720
Speaker 6: If you want to buy tequila, then you buy tequila.

1531
01:09:50,080 --> 01:09:54,160
Speaker 4: Let's check, I'm giving your organic flavored, and then you

1532
01:09:54,200 --> 01:09:55,640
Speaker 4: want your money in cash.

1533
01:09:56,240 --> 01:09:59,200
Speaker 6: There's a variety of different things that make this a

1534
01:09:59,240 --> 01:10:03,320
Speaker 6: lot more difficul dealing with musicians, which I understand why,

1535
01:10:03,439 --> 01:10:05,880
Speaker 6: Like concert promoters they got a hard job because now

1536
01:10:05,880 --> 01:10:07,960
Speaker 6: you got to deal with one hundred Like you say,

1537
01:10:08,040 --> 01:10:09,960
Speaker 6: Rolling Loud, they got to deal with one hundred.

1538
01:10:09,720 --> 01:10:11,320
Speaker 4: Artistsol one hundred riders.

1539
01:10:11,960 --> 01:10:14,799
Speaker 5: Imagine that.

1540
01:10:12,880 --> 01:10:16,479
Speaker 7: And if you got a hundred of them, now you

1541
01:10:16,520 --> 01:10:19,160
Speaker 7: got to worry about the punctuality of it. But that's

1542
01:10:19,160 --> 01:10:21,519
Speaker 7: another thing, right, because the thing is like, now, yeah,

1543
01:10:21,520 --> 01:10:22,960
Speaker 7: I booked you and you're supposed to be but now

1544
01:10:22,960 --> 01:10:23,880
Speaker 7: I need you to be here on tom.

1545
01:10:23,960 --> 01:10:24,880
Speaker 5: They never come on Tom.

1546
01:10:24,960 --> 01:10:25,760
Speaker 4: And if you're not on.

1547
01:10:25,760 --> 01:10:29,439
Speaker 7: Time, there's this audience of twelve thousand people got away

1548
01:10:29,439 --> 01:10:31,320
Speaker 7: for you to be there for twenty thousands, you know

1549
01:10:31,360 --> 01:10:31,720
Speaker 7: what I'm saying.

1550
01:10:31,720 --> 01:10:34,799
Speaker 6: So it's like it's just it's it's I'm concerned because

1551
01:10:34,840 --> 01:10:37,719
Speaker 6: it's like this has become normalized and it's just past.

1552
01:10:37,840 --> 01:10:39,759
Speaker 5: It's normal. It's normal for a rappers.

1553
01:10:39,800 --> 01:10:41,559
Speaker 6: You gotta tell a rapper to come two hours early

1554
01:10:41,560 --> 01:10:43,120
Speaker 6: because you know he's gonna come at least an hour

1555
01:10:43,120 --> 01:10:43,719
Speaker 6: and a half late.

1556
01:10:44,760 --> 01:10:47,519
Speaker 5: But nobody ever questions that. Nobody else does that.

1557
01:10:48,560 --> 01:10:50,400
Speaker 8: I like the fact that you guys are like even

1558
01:10:50,479 --> 01:10:53,519
Speaker 8: right now, educating on it and really challenging the system,

1559
01:10:53,560 --> 01:10:56,040
Speaker 8: because I think as you're talking about it, I'm.

1560
01:10:55,920 --> 01:10:57,559
Speaker 4: Like, yo, this is real.

1561
01:10:57,640 --> 01:10:59,599
Speaker 5: And maybe you had to put extra time on your thing.

1562
01:11:00,320 --> 01:11:01,840
Speaker 7: Remember we kept running your time, but you had to

1563
01:11:01,840 --> 01:11:04,320
Speaker 7: put me time. You thought you was stripping out, And

1564
01:11:04,360 --> 01:11:06,080
Speaker 7: I'm like, yo, Dave, we just I was like, y'ah,

1565
01:11:06,080 --> 01:11:08,000
Speaker 7: I know. I saw that clock. It said five minutes,

1566
01:11:08,040 --> 01:11:09,760
Speaker 7: did the jump in fifteen and then it got down

1567
01:11:09,760 --> 01:11:11,280
Speaker 7: to seven and we put it back to twelve.

1568
01:11:11,720 --> 01:11:14,639
Speaker 4: And you're like, that was we just want some time shot.

1569
01:11:14,600 --> 01:11:17,759
Speaker 6: Shout out the fab good dude. He's actually a great dude.

1570
01:11:17,840 --> 01:11:20,519
Speaker 6: But it is what it is. He's three hours late

1571
01:11:22,200 --> 01:11:27,040
Speaker 6: on five o'clock on a Sunday, so we're wait, we're stalling. Literally,

1572
01:11:27,040 --> 01:11:30,559
Speaker 6: when he got there, we put the microphone, gave him

1573
01:11:30,560 --> 01:11:31,799
Speaker 6: the money, they.

1574
01:11:31,680 --> 01:11:33,519
Speaker 5: Counted it, he cash.

1575
01:11:33,600 --> 01:11:37,559
Speaker 6: He walked on stage and performed like cash Kid Cash,

1576
01:11:38,000 --> 01:11:38,679
Speaker 6: so we cash.

1577
01:11:39,080 --> 01:11:42,200
Speaker 5: We literally like were going back and forth.

1578
01:11:41,960 --> 01:11:44,000
Speaker 6: With like where you're at, where you're at, da da dada,

1579
01:11:44,040 --> 01:11:46,360
Speaker 6: Like they're like five minutes away, half an hour later,

1580
01:11:46,439 --> 01:11:48,320
Speaker 6: five minutes away, half an hour of five minutes away.

1581
01:11:49,240 --> 01:11:49,799
Speaker 5: Was on stage.

1582
01:11:49,920 --> 01:11:52,799
Speaker 7: They spent thirty minutes they said, we were on the grounds.

1583
01:11:53,040 --> 01:11:55,400
Speaker 7: I said, they said, building B. We're trying to find

1584
01:11:55,439 --> 01:11:56,920
Speaker 7: it twenty five minutes.

1585
01:11:57,080 --> 01:11:59,760
Speaker 6: I'm like, you know, it's like put more time on.

1586
01:11:59,760 --> 01:12:02,880
Speaker 6: Put fifteen minutes on, put another fifteen minutes on. We

1587
01:12:02,920 --> 01:12:04,120
Speaker 6: had to keep adding time we.

1588
01:12:04,080 --> 01:12:09,000
Speaker 8: Gave you after that, man, I got hey, listen, all

1589
01:12:09,080 --> 01:12:11,320
Speaker 8: right before any artist, Okay, I'll hand it.

1590
01:12:11,439 --> 01:12:14,680
Speaker 6: Working for that, we would have been I don't know

1591
01:12:14,720 --> 01:12:16,479
Speaker 6: what we would have done that The d would have

1592
01:12:16,520 --> 01:12:18,160
Speaker 6: been playing because there was no other program. That was

1593
01:12:18,200 --> 01:12:20,120
Speaker 6: the last thing of the day, So we would have

1594
01:12:20,200 --> 01:12:23,320
Speaker 6: just had just fit thirty minutes of just nothing, a

1595
01:12:23,400 --> 01:12:24,040
Speaker 6: hour of nothing.

1596
01:12:24,520 --> 01:12:32,760
Speaker 4: We swack serving for thirty fat You guys are really like,

1597
01:12:32,840 --> 01:12:33,639
Speaker 4: this is this is death?

1598
01:12:33,680 --> 01:12:35,679
Speaker 5: Why you got to give artists? Fat Joe?

1599
01:12:36,840 --> 01:12:39,479
Speaker 6: Fat Joe really really impressed me when we interviewed him

1600
01:12:39,560 --> 01:12:43,040
Speaker 6: in Miami. He impressed me for a few different reasons.

1601
01:12:43,320 --> 01:12:45,400
Speaker 6: So we had him and we had master P right after.

1602
01:12:45,400 --> 01:12:47,080
Speaker 6: I think he was at the Master People. So we

1603
01:12:47,120 --> 01:12:49,240
Speaker 6: did Fat Joe before we did master P. The interview,

1604
01:12:49,280 --> 01:12:52,040
Speaker 6: let's say, was at like two o'clock, right, so we

1605
01:12:52,040 --> 01:12:54,679
Speaker 6: we spaced it where it was like master P. We'll

1606
01:12:54,720 --> 01:12:57,680
Speaker 6: do master P at six because we know if the

1607
01:12:57,720 --> 01:13:00,200
Speaker 6: interviews at two, he's not gonna come till three, because

1608
01:13:00,200 --> 01:13:03,719
Speaker 6: we just think he's just a rapper. A he comes

1609
01:13:03,840 --> 01:13:10,120
Speaker 6: at one fifty five, and B he can't by himself.

1610
01:13:10,840 --> 01:13:14,400
Speaker 5: That's another thing. These dudes be coming with thirty people,

1611
01:13:14,640 --> 01:13:18,639
Speaker 5: twenty five people, crazy and you got good. It's crazy.

1612
01:13:19,800 --> 01:13:24,080
Speaker 6: Everybody's smoking and it's it's not even the place to

1613
01:13:24,240 --> 01:13:26,320
Speaker 6: smoke necessarily, Like you know what I'm saying.

1614
01:13:26,520 --> 01:13:27,840
Speaker 5: There's a time and place for everything.

1615
01:13:27,920 --> 01:13:30,320
Speaker 7: Yeah, it was crazy, Like the Joe store is crazy

1616
01:13:30,320 --> 01:13:33,040
Speaker 7: because they're calling. I'm calling on the phone like you always. Yeah,

1617
01:13:33,200 --> 01:13:35,479
Speaker 7: I'm looking for an antourage. They said, Noah, he's in

1618
01:13:35,520 --> 01:13:37,680
Speaker 7: that car right there, he's about to get out. I look,

1619
01:13:37,760 --> 01:13:41,680
Speaker 7: it's just him. I'm like, we have to and that's impressive.

1620
01:13:41,320 --> 01:13:43,479
Speaker 5: Just him, and he had like three hundred thousand words

1621
01:13:43,479 --> 01:13:44,160
Speaker 5: for jewelry on Well.

1622
01:13:44,160 --> 01:13:47,360
Speaker 4: I was gonna leave that part out, but he said, yeah,

1623
01:13:47,400 --> 01:13:49,200
Speaker 4: I mean that's the Howy movie. It was just like

1624
01:13:49,240 --> 01:13:49,800
Speaker 4: it was just him.

1625
01:13:49,840 --> 01:13:51,960
Speaker 7: He can't do the interview. He showed love and that

1626
01:13:52,040 --> 01:13:54,439
Speaker 7: was it. And again relationship. So if we ever had

1627
01:13:54,439 --> 01:13:56,160
Speaker 7: to call on Joe, it's like, all right, well he

1628
01:13:56,200 --> 01:13:56,840
Speaker 7: knows who we are.

1629
01:13:56,920 --> 01:13:58,680
Speaker 6: I've never seen that before whatever, I've never He's the

1630
01:13:58,680 --> 01:14:01,639
Speaker 6: only person I've ever seen a rapper that came really

1631
01:14:01,640 --> 01:14:02,280
Speaker 6: came by himself.

1632
01:14:02,360 --> 01:14:04,120
Speaker 5: Kiss came on time to shout to kiss. Kiss came

1633
01:14:04,120 --> 01:14:06,120
Speaker 5: by himself. He came on time, but he didn't come

1634
01:14:06,120 --> 01:14:10,440
Speaker 5: by himself. He came by himself. That was impressive.

1635
01:14:11,040 --> 01:14:13,680
Speaker 8: I like that we're having this conversation because it's educational too,

1636
01:14:13,760 --> 01:14:18,440
Speaker 8: and our culture needs like shaping, right these conversations.

1637
01:14:18,479 --> 01:14:19,840
Speaker 5: It's correction, That's what I'm saying.

1638
01:14:19,840 --> 01:14:23,680
Speaker 6: It's not it's not meant to to bash anybody, but

1639
01:14:23,840 --> 01:14:26,639
Speaker 6: if we if we don't correct these these things, then

1640
01:14:26,880 --> 01:14:30,759
Speaker 6: we start to normalize dysfunction. And it's like I feel

1641
01:14:30,760 --> 01:14:33,000
Speaker 6: like we have a voice, we have a platform, and

1642
01:14:33,040 --> 01:14:35,040
Speaker 6: we have credibility and straight like we are hip hop.

1643
01:14:35,320 --> 01:14:37,520
Speaker 6: So it's like this is this is a family conversation.

1644
01:14:38,000 --> 01:14:41,040
Speaker 6: So it's like we have to correct these things because

1645
01:14:42,600 --> 01:14:45,920
Speaker 6: it leads to be it leads to getting taken advantage of,

1646
01:14:46,439 --> 01:14:48,799
Speaker 6: it leads to not knowing doing bad business.

1647
01:14:48,800 --> 01:14:50,559
Speaker 5: Because how you do one thing, it's how you do everything.

1648
01:14:50,920 --> 01:14:52,680
Speaker 6: So if you don't, if you're not on top of it,

1649
01:14:52,720 --> 01:14:54,479
Speaker 6: if you lay, if you always hie, if you got

1650
01:14:54,680 --> 01:14:59,160
Speaker 6: a million people around you, these are formulas for disaster.

1651
01:14:59,520 --> 01:15:02,080
Speaker 6: So it's like this is a bigger conversation, but the

1652
01:15:02,200 --> 01:15:03,960
Speaker 6: artists need to understand it.

1653
01:15:04,040 --> 01:15:06,479
Speaker 5: And it's not this artist like Larussell like this.

1654
01:15:06,600 --> 01:15:10,160
Speaker 6: There's a new generation of artists that are changing that

1655
01:15:10,160 --> 01:15:13,160
Speaker 6: that mold, but it needs to be done more on

1656
01:15:13,200 --> 01:15:15,760
Speaker 6: a wider scale. So it's like this is a this

1657
01:15:15,800 --> 01:15:18,960
Speaker 6: is a formula that record labels have put in place

1658
01:15:19,040 --> 01:15:23,280
Speaker 6: for artists. And they give you a manager, and they

1659
01:15:23,320 --> 01:15:25,920
Speaker 6: give you a styllus and they and they give you

1660
01:15:26,000 --> 01:15:28,840
Speaker 6: a rider. You don't even know you you don't know

1661
01:15:29,280 --> 01:15:31,360
Speaker 6: why you're doing these things. It's just been told to you,

1662
01:15:31,720 --> 01:15:32,640
Speaker 6: like you know what I'm saying, like this is what

1663
01:15:32,680 --> 01:15:34,280
Speaker 6: you're supposed to do, this is what this is what

1664
01:15:34,280 --> 01:15:35,400
Speaker 6: we're going to negotiate for you.

1665
01:15:35,439 --> 01:15:36,200
Speaker 5: This is what you get.

1666
01:15:36,400 --> 01:15:38,320
Speaker 6: You come to the club late, they tell them like

1667
01:15:38,360 --> 01:15:41,000
Speaker 6: you come to the club late, fashionably late. You know,

1668
01:15:41,120 --> 01:15:45,720
Speaker 6: come at two o'clock. That's coming two o'clock. These are things.

1669
01:15:46,439 --> 01:15:49,160
Speaker 6: This is not honest, real So this is how they're

1670
01:15:49,200 --> 01:15:51,120
Speaker 6: being educated. So, like I said, how you do everything,

1671
01:15:51,320 --> 01:15:52,920
Speaker 6: how you do one thing, how you do everything. So

1672
01:15:52,960 --> 01:15:55,439
Speaker 6: if you if you're told don't come to the club

1673
01:15:55,479 --> 01:15:59,360
Speaker 6: until one thirty, then you're thinking, I'm supposed to be late.

1674
01:16:00,040 --> 01:16:02,240
Speaker 6: So it's a business event. I'm supposed to be late.

1675
01:16:02,360 --> 01:16:05,280
Speaker 6: You just you automatically think that late is on time

1676
01:16:05,400 --> 01:16:08,519
Speaker 6: because I'm an artist and I can't come on time.

1677
01:16:08,760 --> 01:16:11,120
Speaker 6: But the crazy thing is when we interview Robert Smith,

1678
01:16:11,160 --> 01:16:14,160
Speaker 6: who's the richest black person in American history. It was

1679
01:16:14,200 --> 01:16:18,320
Speaker 6: on a Friday at seven o'clock in the morning at

1680
01:16:19,400 --> 01:16:21,719
Speaker 6: and he came at six point fifty.

1681
01:16:22,720 --> 01:16:23,320
Speaker 5: You know what I'm saying.

1682
01:16:23,720 --> 01:16:26,400
Speaker 6: So am So it's like, this is a person that's

1683
01:16:26,479 --> 01:16:29,479
Speaker 6: up eight billion dollars and he's up with a three

1684
01:16:29,520 --> 01:16:33,280
Speaker 6: piece suit on early, you know what I'm saying. So

1685
01:16:33,280 --> 01:16:35,360
Speaker 6: it's like, these are the kind of things never asked

1686
01:16:35,400 --> 01:16:36,959
Speaker 6: for a shot out tequila?

1687
01:16:37,320 --> 01:16:38,120
Speaker 5: He drinking coffee.

1688
01:16:38,120 --> 01:16:39,800
Speaker 4: Now that's it, that's the request.

1689
01:16:39,800 --> 01:16:40,200
Speaker 5: That's the rider.

1690
01:16:40,280 --> 01:16:40,920
Speaker 4: Give me some quobe.

1691
01:16:42,840 --> 01:16:44,360
Speaker 7: That happens, like you see like a lot of these

1692
01:16:44,439 --> 01:16:47,360
Speaker 7: artists who have longevity, Like we just saw Lula he's

1693
01:16:47,360 --> 01:16:49,479
Speaker 7: on tour with Jena, Right, there's like this thing going

1694
01:16:49,520 --> 01:16:52,000
Speaker 7: around like, yo, don't show up late to the show.

1695
01:16:52,280 --> 01:16:53,320
Speaker 4: They're going on on time.

1696
01:16:53,840 --> 01:16:57,040
Speaker 7: It's like, yeah, they are if you show up at

1697
01:16:57,080 --> 01:16:59,559
Speaker 7: seven forty five. He's on the stage at seven forty

1698
01:16:59,560 --> 01:17:02,080
Speaker 7: five and one second. Yeah, because he understands the value

1699
01:17:02,120 --> 01:17:04,080
Speaker 7: of his time. But he understands the value of everybody else.

1700
01:17:04,120 --> 01:17:06,040
Speaker 4: It's time too. You paid for a service. I'm here

1701
01:17:06,080 --> 01:17:06,599
Speaker 4: to entertain.

1702
01:17:06,680 --> 01:17:08,439
Speaker 7: I don't want to have you sitting here for two

1703
01:17:08,520 --> 01:17:11,000
Speaker 7: hours waiting for me to come out and jet. It's

1704
01:17:11,000 --> 01:17:13,479
Speaker 7: gonna be all plot work too. So they understand it,

1705
01:17:13,520 --> 01:17:16,360
Speaker 7: but they lounge. They have longevity in the space, right,

1706
01:17:16,400 --> 01:17:18,400
Speaker 7: and so like if he's set in that trend and

1707
01:17:18,479 --> 01:17:21,559
Speaker 7: nobody's following it and nobody's bringing awareness to it, does

1708
01:17:21,600 --> 01:17:22,240
Speaker 7: it ever change?

1709
01:17:23,520 --> 01:17:24,000
Speaker 4: You know what I mean?

1710
01:17:25,479 --> 01:17:29,439
Speaker 8: This is important and all the people that are like coming,

1711
01:17:29,479 --> 01:17:32,120
Speaker 8: they're gonna come enjoy the show, but have no idea

1712
01:17:32,200 --> 01:17:37,599
Speaker 8: that you guys, from this conversation, you're teaching from the stage,

1713
01:17:37,800 --> 01:17:41,320
Speaker 8: but you're also teaching behind the scenes like you're teaching,

1714
01:17:41,960 --> 01:17:44,400
Speaker 8: Like you're teaching the artists how to operate, and nobody

1715
01:17:44,439 --> 01:17:46,479
Speaker 8: would ever think that before this moment. You know what

1716
01:17:46,520 --> 01:17:48,920
Speaker 8: I mean that, I'm sure there's certain conversations that you

1717
01:17:49,000 --> 01:17:51,960
Speaker 8: have to have, like Yo, I'm gonna need you on time.

1718
01:17:52,240 --> 01:17:54,599
Speaker 5: Or you just junk. You tell them two hours early.

1719
01:17:55,000 --> 01:17:57,160
Speaker 6: You do different than you do, different tactics to kind of,

1720
01:17:57,200 --> 01:18:02,160
Speaker 6: you know, ensure you don't get rude, because ultimately, it's

1721
01:18:02,200 --> 01:18:04,080
Speaker 6: not in your best interest for somebody to be late.

1722
01:18:04,479 --> 01:18:06,800
Speaker 6: So you got to have certain incentives and certain different

1723
01:18:06,800 --> 01:18:08,280
Speaker 6: things that nature. So you kind of learned that early,

1724
01:18:08,280 --> 01:18:09,640
Speaker 6: Like when you look on artists, right, this is how

1725
01:18:09,680 --> 01:18:10,040
Speaker 6: I got.

1726
01:18:09,880 --> 01:18:13,599
Speaker 5: Talked on this. They handle this person twenty twenty three.

1727
01:18:14,080 --> 01:18:20,120
Speaker 4: It's happening Diddy. It was the first name on the flyer.

1728
01:18:20,720 --> 01:18:26,160
Speaker 5: Sean Colem shout out to Diddy, Love Love Love.

1729
01:18:26,560 --> 01:18:29,680
Speaker 8: I got so excited because I know what y'all do

1730
01:18:30,880 --> 01:18:35,519
Speaker 8: in terms of like curating a conversation, and I really

1731
01:18:35,760 --> 01:18:39,280
Speaker 8: honestly believe this interview will.

1732
01:18:39,120 --> 01:18:41,840
Speaker 4: Be like no other interview. I don't even think any

1733
01:18:41,880 --> 01:18:42,519
Speaker 4: of the other people.

1734
01:18:42,560 --> 01:18:45,479
Speaker 8: For one, he don't do a lot of interviews, but

1735
01:18:45,520 --> 01:18:49,920
Speaker 8: the people that interviewed him. I think we are more

1736
01:18:50,040 --> 01:18:56,600
Speaker 8: focused on pleasing him in the interview to promote. But

1737
01:18:57,000 --> 01:19:00,519
Speaker 8: what I'm excited about is to see all the questions

1738
01:19:00,520 --> 01:19:02,320
Speaker 8: that you guys are gonna ask that we have been

1739
01:19:02,360 --> 01:19:04,799
Speaker 8: wanting to know for years, for decades.

1740
01:19:04,880 --> 01:19:09,440
Speaker 6: It's a lot of questions that need to be asked about.

1741
01:19:09,600 --> 01:19:12,759
Speaker 6: You know, his rise to become a billionaire, that's impressive.

1742
01:19:13,840 --> 01:19:18,280
Speaker 6: His ability to reinvent himself from music to spirits, fashion

1743
01:19:18,439 --> 01:19:23,439
Speaker 6: to whatever, his ability to stay relevant for thirty years.

1744
01:19:24,160 --> 01:19:26,920
Speaker 5: His you know, there's been questions as far as.

1745
01:19:26,800 --> 01:19:30,640
Speaker 6: We're artists that said that they were taking advantage of

1746
01:19:30,640 --> 01:19:32,960
Speaker 6: different things that nature right, These are legitimate questions to

1747
01:19:33,080 --> 01:19:35,800
Speaker 6: be and I'm sure he has his own point of view.

1748
01:19:35,920 --> 01:19:36,760
Speaker 5: We just haven't heard it.

1749
01:19:37,080 --> 01:19:39,759
Speaker 6: We've heard Mace, we heard a variety of other artists

1750
01:19:39,800 --> 01:19:43,880
Speaker 6: that have been disgruntled, but we haven't heard it from

1751
01:19:43,920 --> 01:19:44,360
Speaker 6: his side.

1752
01:19:44,680 --> 01:19:46,360
Speaker 5: We haven't heard like, No, this is.

1753
01:19:46,320 --> 01:19:50,800
Speaker 6: The education that they missed, This is what they you know, like,

1754
01:19:50,960 --> 01:19:51,479
Speaker 6: this is.

1755
01:19:52,960 --> 01:19:56,479
Speaker 5: His side of the story. It's important because you know, no.

1756
01:19:56,400 --> 01:19:59,559
Speaker 6: Matter how you feel about him, he's an important person

1757
01:19:59,560 --> 01:20:01,720
Speaker 6: in our cold Yeah, for sure, and he's played it

1758
01:20:01,760 --> 01:20:06,759
Speaker 6: tremendous part and I got to give credited to to Dion.

1759
01:20:06,880 --> 01:20:10,000
Speaker 6: Though Dion, it's always the people that you don't know

1760
01:20:10,000 --> 01:20:13,120
Speaker 6: who's the most important people. So it's like TABD. We

1761
01:20:13,200 --> 01:20:15,479
Speaker 6: talked about him with Steve Harvey. Dion is like his

1762
01:20:15,600 --> 01:20:17,720
Speaker 6: right hand man. And Dion has been somebody that's been

1763
01:20:17,760 --> 01:20:21,600
Speaker 6: watching Alesia for years and has been advocating us to

1764
01:20:21,720 --> 01:20:23,360
Speaker 6: him for years.

1765
01:20:23,439 --> 01:20:25,280
Speaker 5: He's been advocating it for years.

1766
01:20:25,880 --> 01:20:31,120
Speaker 6: So and there's other people inside of the revolt and

1767
01:20:31,240 --> 01:20:34,320
Speaker 6: you know his enterprise as well, but Dion was that

1768
01:20:34,400 --> 01:20:38,720
Speaker 6: he has been in his ear for years.

1769
01:20:40,000 --> 01:20:45,320
Speaker 5: Understand that too.

1770
01:20:45,240 --> 01:20:45,479
Speaker 4: But not.

1771
01:20:45,640 --> 01:20:48,559
Speaker 6: His name is Dion Graham, and I'm not sure his

1772
01:20:48,680 --> 01:20:50,080
Speaker 6: exact title, but he's like.

1773
01:20:51,560 --> 01:20:53,680
Speaker 5: High level executive at home enterprises.

1774
01:20:53,800 --> 01:20:56,280
Speaker 6: He's like did He's like, you know, go to person

1775
01:20:56,400 --> 01:20:59,320
Speaker 6: to a variety of different things. So he was telling him,

1776
01:20:59,320 --> 01:21:01,639
Speaker 6: he told he's a first person to probably tell Diddy

1777
01:21:01,680 --> 01:21:04,080
Speaker 6: about us, and he has been telling him about us

1778
01:21:04,120 --> 01:21:08,400
Speaker 6: for a very long period of time. So by the

1779
01:21:08,439 --> 01:21:11,160
Speaker 6: time we actually you know, it was already a warm vibe.

1780
01:21:11,200 --> 01:21:14,519
Speaker 6: Obviously you know the relationship will revolt, but then from

1781
01:21:14,760 --> 01:21:19,600
Speaker 6: beon too. So that's important because I wanted to acknowledge

1782
01:21:19,640 --> 01:21:21,799
Speaker 6: him because a lot of times, those type of people

1783
01:21:22,760 --> 01:21:25,080
Speaker 6: don't get acknowledged. Nobody really knows who they are with

1784
01:21:25,320 --> 01:21:28,200
Speaker 6: these these types of situations just don't happen out of there.

1785
01:21:28,600 --> 01:21:31,560
Speaker 6: There's somebody that's usually always behind the scenes that's advocating

1786
01:21:31,640 --> 01:21:35,200
Speaker 6: for it, and that's playing the middleman in this situation.

1787
01:21:35,600 --> 01:21:37,600
Speaker 6: And that's exactly what he has done and what he

1788
01:21:37,720 --> 01:21:38,960
Speaker 6: is currently doing to this day.

1789
01:21:39,000 --> 01:21:40,240
Speaker 5: So he's a good dude.

1790
01:21:40,439 --> 01:21:42,120
Speaker 7: He's the guy that we just spoke about, right, man,

1791
01:21:42,200 --> 01:21:44,280
Speaker 7: I talked about the CFO bad boy. I've been doing

1792
01:21:44,320 --> 01:21:46,720
Speaker 7: this between Nobody's ever asked me like this is these

1793
01:21:46,720 --> 01:21:48,040
Speaker 7: are the people you need to know because he.

1794
01:21:48,040 --> 01:21:49,479
Speaker 4: Has such an important role.

1795
01:21:49,640 --> 01:21:51,720
Speaker 7: He has so much information, but who's giving him the

1796
01:21:51,800 --> 01:21:55,080
Speaker 7: outlet speak on the information? So it's important, like even now,

1797
01:21:55,120 --> 01:21:58,120
Speaker 7: just giving him this moment, because he is important to anything,

1798
01:21:58,120 --> 01:22:00,439
Speaker 7: for us being at revolt, for us getting the Diddy conversation,

1799
01:22:00,960 --> 01:22:02,439
Speaker 7: all of that happens because he.

1800
01:22:02,400 --> 01:22:04,000
Speaker 4: Plays a role that Tabio play the role.

1801
01:22:04,360 --> 01:22:05,599
Speaker 7: But I want to go back to the other part

1802
01:22:05,600 --> 01:22:10,160
Speaker 7: about Puff is that he wants to do it mm hmm, right,

1803
01:22:10,240 --> 01:22:11,920
Speaker 7: Like on the message, I'm sure I had to talk

1804
01:22:11,920 --> 01:22:13,439
Speaker 7: about it, but on the voice note, he left. He

1805
01:22:13,520 --> 01:22:16,160
Speaker 7: was like, thim is now, Like the time is now,

1806
01:22:16,520 --> 01:22:19,679
Speaker 7: so all these things that people have been saying, this.

1807
01:22:19,640 --> 01:22:20,080
Speaker 4: Is the time.

1808
01:22:20,960 --> 01:22:23,599
Speaker 7: I want to show why it's important, you know. I

1809
01:22:23,640 --> 01:22:25,839
Speaker 7: want to give them the blueprint on how this happened.

1810
01:22:26,000 --> 01:22:26,200
Speaker 4: Right.

1811
01:22:26,240 --> 01:22:28,200
Speaker 7: I want to speak about wealth. I want to speak

1812
01:22:28,200 --> 01:22:32,519
Speaker 7: about how we bridge this gap from knowledge and education

1813
01:22:32,640 --> 01:22:35,360
Speaker 7: to wealth. Right, like, now is the time to do it.

1814
01:22:35,640 --> 01:22:37,680
Speaker 7: And to know that he felt like we would be

1815
01:22:37,680 --> 01:22:40,599
Speaker 7: the trusted place. I mean that just adds to it, right,

1816
01:22:40,640 --> 01:22:43,439
Speaker 7: And we have a track record, like it wasn't like, hey,

1817
01:22:43,479 --> 01:22:45,519
Speaker 7: this is your first one. Nah, you guys have done

1818
01:22:45,560 --> 01:22:48,080
Speaker 7: some really good work. I've been watching it. I've seen

1819
01:22:48,120 --> 01:22:49,720
Speaker 7: it on my network. I can see what it's doing.

1820
01:22:50,640 --> 01:22:53,679
Speaker 4: This is the place because y'all definitely made a good point.

1821
01:22:54,040 --> 01:22:55,920
Speaker 4: He don't be at the revolt of that, you know

1822
01:22:55,960 --> 01:22:58,120
Speaker 4: what I mean. But he's coming.

1823
01:22:58,960 --> 01:23:00,160
Speaker 7: I mean we have a say he has a I

1824
01:23:00,160 --> 01:23:01,400
Speaker 7: mean that was one of the things we're like, yo,

1825
01:23:01,439 --> 01:23:03,320
Speaker 7: we gotta get him on an episode. This passes over,

1826
01:23:03,439 --> 01:23:05,080
Speaker 7: Like we got to have him on the episode. We've

1827
01:23:05,120 --> 01:23:07,400
Speaker 7: been saying this since the first episode. It was like

1828
01:23:07,600 --> 01:23:09,000
Speaker 7: not a time and the time and the time and

1829
01:23:09,560 --> 01:23:12,320
Speaker 7: like all right, Well, the time's gonna come. We're just

1830
01:23:12,320 --> 01:23:14,200
Speaker 7: gonna leave one episode on the deal if we don't

1831
01:23:14,240 --> 01:23:16,519
Speaker 7: get it. So it was like him saying, like the

1832
01:23:16,560 --> 01:23:19,439
Speaker 7: time is now. I was like, Yo, that paraphrases everything,

1833
01:23:19,600 --> 01:23:21,360
Speaker 7: because it's like it's the thing we saw, like he

1834
01:23:21,400 --> 01:23:23,200
Speaker 7: became a billionaire and we just had this conversation, but

1835
01:23:23,280 --> 01:23:25,040
Speaker 7: like he's first generation.

1836
01:23:25,439 --> 01:23:28,559
Speaker 4: He didn't really get the announcement though, what exactly? What?

1837
01:23:28,840 --> 01:23:29,719
Speaker 5: Why? Why?

1838
01:23:29,920 --> 01:23:33,240
Speaker 8: That's what I was wanting even when y'all said it, Yeah,

1839
01:23:33,439 --> 01:23:34,720
Speaker 8: I mean, I act like I knew it.

1840
01:23:34,800 --> 01:23:37,320
Speaker 6: But the billionaire, I would think he you know, it's

1841
01:23:37,840 --> 01:23:40,759
Speaker 6: he's an interesting person. I don't think that he's gotten

1842
01:23:41,040 --> 01:23:45,160
Speaker 6: the same level of reverence that jay Z has gotten.

1843
01:23:45,520 --> 01:23:47,000
Speaker 4: I agree, because.

1844
01:23:46,760 --> 01:23:48,920
Speaker 8: Yeah, I was like, you didn't you know normally jay

1845
01:23:49,000 --> 01:23:51,080
Speaker 8: Z got the YO billionaire calculated.

1846
01:23:51,360 --> 01:23:53,320
Speaker 4: What was Jay's first line? I came into the game,

1847
01:23:53,360 --> 01:23:54,400
Speaker 4: what more money than Puff?

1848
01:23:55,080 --> 01:23:58,360
Speaker 7: Well, Puff's been doing this for that long that his

1849
01:23:58,640 --> 01:24:00,760
Speaker 7: first goal. When he was like this is like early

1850
01:24:00,760 --> 01:24:03,320
Speaker 7: two thousands, like I want more money than Puff. Then

1851
01:24:03,320 --> 01:24:05,040
Speaker 7: I realized puff paper and enough, and then it was like,

1852
01:24:05,040 --> 01:24:06,679
Speaker 7: all right, well we'll get back in this thing together.

1853
01:24:06,760 --> 01:24:09,400
Speaker 7: And it was like yeah, that's right, but he's been

1854
01:24:09,439 --> 01:24:11,960
Speaker 7: doing it. Why it in different in different spaces?

1855
01:24:11,960 --> 01:24:12,720
Speaker 5: Why do you think that?

1856
01:24:13,880 --> 01:24:16,720
Speaker 6: Why do you think he hasn't been Obviously he's celebrated,

1857
01:24:16,720 --> 01:24:20,320
Speaker 6: But why do you think that the reverence has not

1858
01:24:20,439 --> 01:24:20,960
Speaker 6: been the same?

1859
01:24:23,080 --> 01:24:24,559
Speaker 4: I think it has.

1860
01:24:24,720 --> 01:24:28,360
Speaker 8: It hasn't been the same because people have mixed feelings

1861
01:24:28,400 --> 01:24:32,040
Speaker 8: about Diddy. It's almost like everyone loves jay Z. Right,

1862
01:24:33,760 --> 01:24:36,840
Speaker 8: Kanye is the one that's gonna tell you he's a billionaire, right,

1863
01:24:37,000 --> 01:24:39,960
Speaker 8: did He's not necessarily the person's gonna say I'm that right.

1864
01:24:40,080 --> 01:24:44,840
Speaker 8: So I think it just it's just I don't know.

1865
01:24:44,960 --> 01:24:47,280
Speaker 8: It's uh, I don't know.

1866
01:24:47,920 --> 01:24:49,519
Speaker 4: I don't know. Why do you think I don't know?

1867
01:24:49,720 --> 01:24:51,760
Speaker 6: It's I think I think I think it comes down

1868
01:24:51,800 --> 01:24:56,120
Speaker 6: to that there's a lot of question marks, the disgruntled,

1869
01:24:57,200 --> 01:24:59,920
Speaker 6: the disgruntled former artist.

1870
01:25:00,280 --> 01:25:00,479
Speaker 5: Yeah.

1871
01:25:01,160 --> 01:25:03,840
Speaker 6: I think that that's a part of his legacy, and

1872
01:25:03,920 --> 01:25:10,120
Speaker 6: I think that that's something that has permeated and has

1873
01:25:10,160 --> 01:25:13,760
Speaker 6: been synonymous, whether it's right, wrong, fare whatever. I think

1874
01:25:13,960 --> 01:25:17,200
Speaker 6: Baby from Cash Money has a similar type of situation

1875
01:25:18,320 --> 01:25:19,760
Speaker 6: because if you look at Baby, I don't think that

1876
01:25:19,800 --> 01:25:22,599
Speaker 6: he gets enough respect. I don't think he gets enough

1877
01:25:22,640 --> 01:25:25,559
Speaker 6: reference either. We put him number one on our list,

1878
01:25:25,640 --> 01:25:27,080
Speaker 6: and we had a lot of pushback from that. But

1879
01:25:27,160 --> 01:25:29,200
Speaker 6: I'm like, who has a run like him? But I

1880
01:25:29,240 --> 01:25:31,840
Speaker 6: think when you see a lot of artists from cash

1881
01:25:31,880 --> 01:25:35,040
Speaker 6: money or people that have worked with cash money, you know,

1882
01:25:35,040 --> 01:25:36,960
Speaker 6: so that they didn't get paid and that they it was,

1883
01:25:37,080 --> 01:25:40,839
Speaker 6: you know, some shaky business practices, I think the public

1884
01:25:41,640 --> 01:25:42,880
Speaker 6: takes a side.

1885
01:25:43,479 --> 01:25:44,120
Speaker 5: You know what I'm saying.

1886
01:25:44,680 --> 01:25:47,200
Speaker 6: It takes a side, and without even knowing all the information,

1887
01:25:47,280 --> 01:25:52,200
Speaker 6: they take a side. And Jay has done something because

1888
01:25:52,280 --> 01:25:56,040
Speaker 6: Jay has had disgruntled artists as well. He had a

1889
01:25:56,040 --> 01:25:59,479
Speaker 6: lot of the whole state property, all of them at

1890
01:25:59,479 --> 01:26:02,040
Speaker 6: one point have except for Freeway. I never heard Freeway

1891
01:26:02,080 --> 01:26:04,519
Speaker 6: saything bad about him, but all the state property at

1892
01:26:04,520 --> 01:26:06,960
Speaker 6: one point was just going to including Beanie Siegel.

1893
01:26:06,640 --> 01:26:07,320
Speaker 5: Who was his guy.

1894
01:26:07,800 --> 01:26:07,880
Speaker 8: Uh.

1895
01:26:08,120 --> 01:26:11,600
Speaker 6: Kanye West has taken multiple shots at Jay throughout the

1896
01:26:11,680 --> 01:26:15,280
Speaker 6: throughout the course of the years a mill. I don't

1897
01:26:15,320 --> 01:26:16,760
Speaker 6: want to go down a rabbit hole, but this has

1898
01:26:16,760 --> 01:26:21,040
Speaker 6: been But Jay has been able to stay clean. Yeah,

1899
01:26:21,080 --> 01:26:23,640
Speaker 6: for sure, Jay, I don't know how he does it,

1900
01:26:24,160 --> 01:26:27,320
Speaker 6: but he has. He has a very unique ability to

1901
01:26:28,560 --> 01:26:31,360
Speaker 6: stay clean even when you're throwing mud on him.

1902
01:26:31,439 --> 01:26:31,639
Speaker 5: Yeah.

1903
01:26:31,960 --> 01:26:34,840
Speaker 6: Maybe because he doesn't speak a lot. It's a nostalgic

1904
01:26:34,920 --> 01:26:36,960
Speaker 6: that you feel for him because he's he's kind of

1905
01:26:37,000 --> 01:26:40,280
Speaker 6: like a ghost. But no matter what, because people have

1906
01:26:40,320 --> 01:26:42,840
Speaker 6: said negative things about Jay from the colony Kaepernick, there

1907
01:26:42,880 --> 01:26:46,720
Speaker 6: have been negative propaganda has been put on j but

1908
01:26:46,920 --> 01:26:47,720
Speaker 6: it hasn't.

1909
01:26:47,479 --> 01:26:50,120
Speaker 5: Worked the way it's worked for other.

1910
01:26:49,960 --> 01:26:51,920
Speaker 6: People, Like you know what I'm saying, Like Jays has

1911
01:26:51,960 --> 01:26:56,680
Speaker 6: remained clean for almost twenty five years, even with the

1912
01:26:56,720 --> 01:27:00,080
Speaker 6: r Kelly thing, Like he's never really been an a

1913
01:27:00,160 --> 01:27:03,519
Speaker 6: situation where it was like, let's cancel jay Z.

1914
01:27:03,720 --> 01:27:04,720
Speaker 5: Yeah, you know what I'm saying.

1915
01:27:04,840 --> 01:27:07,280
Speaker 7: For sure, what I mean, there's a part of it

1916
01:27:07,400 --> 01:27:08,720
Speaker 7: that's true, but I think there's a part of it

1917
01:27:08,760 --> 01:27:12,400
Speaker 7: that again, we kind of normalize greatness. And so when

1918
01:27:13,000 --> 01:27:16,040
Speaker 7: when puff has done things, we've watched them over the

1919
01:27:16,080 --> 01:27:20,040
Speaker 7: long term. Right, We've watched obviously the music, but we've

1920
01:27:20,080 --> 01:27:23,120
Speaker 7: watched Sean John and the clothing, and we watched the

1921
01:27:23,160 --> 01:27:25,760
Speaker 7: Spirits and they've been great for so long. Right, he

1922
01:27:25,840 --> 01:27:28,559
Speaker 7: just got Sean John back, But even at that deals

1923
01:27:28,560 --> 01:27:30,680
Speaker 7: like someone there's a conversation around it. But he's done

1924
01:27:30,680 --> 01:27:33,479
Speaker 7: the Spirits for so long, and while he's been doing it,

1925
01:27:33,479 --> 01:27:36,080
Speaker 7: we've seen the lifestyle we've seen the lifestyle, so like

1926
01:27:36,160 --> 01:27:37,679
Speaker 7: the fact that he's reached it, it's.

1927
01:27:37,520 --> 01:27:40,240
Speaker 4: Like, oh, we already expected him to be there, whereas.

1928
01:27:39,840 --> 01:27:43,200
Speaker 7: With like Jay's he's doing these investments and it feels

1929
01:27:43,200 --> 01:27:44,360
Speaker 7: sexy because he's doing them.

1930
01:27:44,360 --> 01:27:47,280
Speaker 4: It's like yo, LV and Mage, Oh man, that's crazy.

1931
01:27:47,320 --> 01:27:48,880
Speaker 4: He just sold it. Oh he did to the Cardi deal.

1932
01:27:48,960 --> 01:27:51,120
Speaker 7: This is right, Like that happened in front of us,

1933
01:27:51,160 --> 01:27:54,679
Speaker 7: like real time, when there's social media and there's more

1934
01:27:54,720 --> 01:27:57,639
Speaker 7: emphasis on it. Whereas when Puff did the DeLeon deal,

1935
01:27:57,680 --> 01:28:00,920
Speaker 7: it was like, well, we didn't really know it, but

1936
01:28:00,960 --> 01:28:03,160
Speaker 7: it sounds good, right, you know what I mean. But

1937
01:28:03,320 --> 01:28:05,559
Speaker 7: the expectation for them was like we've seen him since

1938
01:28:05,560 --> 01:28:08,880
Speaker 7: he was twenty one years old, these multi million of

1939
01:28:09,000 --> 01:28:10,840
Speaker 7: then in nineteen ninety five, ninety six.

1940
01:28:11,280 --> 01:28:12,040
Speaker 4: The fact that he's.

1941
01:28:11,880 --> 01:28:14,559
Speaker 7: Getting to this point, you know, it's like I felt

1942
01:28:14,600 --> 01:28:17,200
Speaker 7: like the expectation of it was like part of the

1943
01:28:17,200 --> 01:28:19,880
Speaker 7: reason was like the reverence isn't as much. It's like

1944
01:28:20,320 --> 01:28:23,120
Speaker 7: for ten years ago, did people know who Robert Smith was? No,

1945
01:28:24,800 --> 01:28:27,040
Speaker 7: he's been doing it right. He's been doing these things right.

1946
01:28:27,040 --> 01:28:29,519
Speaker 7: People still don't even know who Dave Stewart is. I

1947
01:28:29,520 --> 01:28:31,439
Speaker 7: don't know who Dave story is right, he's the second

1948
01:28:31,479 --> 01:28:33,960
Speaker 7: wealthies black men in the country. But we don't even know.

1949
01:28:34,800 --> 01:28:37,720
Speaker 7: It's not sexy, right, and the expectations are not there.

1950
01:28:37,720 --> 01:28:40,200
Speaker 7: But it's like, now these people need to be recognized

1951
01:28:40,240 --> 01:28:40,840
Speaker 7: for the business.

1952
01:28:40,920 --> 01:28:41,080
Speaker 5: Right.

1953
01:28:41,120 --> 01:28:44,800
Speaker 7: Yes, the entertainment is great, but there's business that's going on.

1954
01:28:45,120 --> 01:28:47,240
Speaker 7: They didn't make it from music. Music was the thing

1955
01:28:47,280 --> 01:28:50,800
Speaker 7: that Cali posted them to open up other opportunities. But

1956
01:28:50,840 --> 01:28:53,559
Speaker 7: it came from spirits, right, It came from fashion, it

1957
01:28:53,600 --> 01:28:56,679
Speaker 7: came from investing. Those are the things that are making

1958
01:28:56,760 --> 01:28:59,639
Speaker 7: them reach these lists where we talk about the system,

1959
01:28:59,760 --> 01:29:01,760
Speaker 7: we talk about the Walmart family like you brought up.

1960
01:29:02,760 --> 01:29:05,280
Speaker 7: I told you the difference, right, this generational and sustainable.

1961
01:29:05,840 --> 01:29:07,960
Speaker 7: We need to have both. It's like, yeah, they did

1962
01:29:07,960 --> 01:29:09,479
Speaker 7: it off for entertainment and they have spirits.

1963
01:29:09,479 --> 01:29:11,680
Speaker 4: Well what happens in the next generation doesn't want to

1964
01:29:11,680 --> 01:29:14,800
Speaker 4: do in the spirits? What does that look like? Do they?

1965
01:29:15,400 --> 01:29:15,479
Speaker 5: So?

1966
01:29:15,600 --> 01:29:16,800
Speaker 4: This is it? Like the time is now?

1967
01:29:17,320 --> 01:29:20,360
Speaker 7: It is now because now he's fifty four years old.

1968
01:29:20,640 --> 01:29:21,760
Speaker 7: What's your legacy look like?

1969
01:29:22,560 --> 01:29:26,439
Speaker 4: Man? Yo, I I know we gotta wrap up.

1970
01:29:26,479 --> 01:29:29,200
Speaker 8: Like I asked so many questions, I'll just ask you

1971
01:29:29,840 --> 01:29:32,160
Speaker 8: like I want to know what y'all talked about at

1972
01:29:32,240 --> 01:29:35,040
Speaker 8: Diddy's house, because that was that was.

1973
01:29:35,000 --> 01:29:38,080
Speaker 4: The meanest thing y'all could have did for Instagram.

1974
01:29:38,200 --> 01:29:40,280
Speaker 8: Like it was just these sneaks and peaks and I'm like,

1975
01:29:40,360 --> 01:29:43,920
Speaker 8: yo over there, and I was watching, like, Yo, this

1976
01:29:44,000 --> 01:29:45,320
Speaker 8: is something's happening.

1977
01:29:45,479 --> 01:29:48,120
Speaker 5: I don't know what's happening, but something's happening.

1978
01:29:48,760 --> 01:29:51,559
Speaker 8: But yes, man, if that's best twenty twenty three, this

1979
01:29:51,600 --> 01:29:56,839
Speaker 8: is going to be an epic, epic event. And anytime

1980
01:29:56,880 --> 01:30:00,920
Speaker 8: you can put twenty thousand people in the room, and

1981
01:30:01,000 --> 01:30:06,920
Speaker 8: for me, we got great uh great uh speakers, great artists.

1982
01:30:07,240 --> 01:30:10,200
Speaker 8: But the value I think is in the other twenty

1983
01:30:10,280 --> 01:30:12,800
Speaker 8: thousand network.

1984
01:30:13,160 --> 01:30:15,080
Speaker 4: Be prepared, Come prepared.

1985
01:30:15,120 --> 01:30:17,599
Speaker 8: You need to start working on your networking skills right

1986
01:30:17,640 --> 01:30:21,280
Speaker 8: now because this is going to be a gold mine.

1987
01:30:21,840 --> 01:30:22,439
Speaker 4: You never know.

1988
01:30:22,640 --> 01:30:25,679
Speaker 8: And yo, it's it's millionaires, multi millionaires. I'm talking about

1989
01:30:25,720 --> 01:30:29,160
Speaker 8: just there there, I'm sitting, I'm sitting. Last year, it

1990
01:30:29,200 --> 01:30:32,000
Speaker 8: was a dude that like owns a nine figure company

1991
01:30:32,000 --> 01:30:33,519
Speaker 8: behind me just learned what his notebook.

1992
01:30:33,560 --> 01:30:45,120
Speaker 10: I said, what's happening here though, thousands, thousands, thousands.

1993
01:30:44,960 --> 01:30:45,880
Speaker 4: Where else can that happen?

1994
01:30:46,160 --> 01:30:46,400
Speaker 5: Fact?

1995
01:30:46,439 --> 01:30:50,240
Speaker 8: Yeah, So really, if you if you watch any podcast episode,

1996
01:30:50,960 --> 01:30:52,880
Speaker 8: it's probably a good chance and that person's going to

1997
01:30:52,960 --> 01:30:53,479
Speaker 8: be at the building.

1998
01:30:53,640 --> 01:30:57,320
Speaker 4: So if you watch any ey episode, just come prepared.

1999
01:30:57,560 --> 01:30:58,160
Speaker 4: Like with you.

2000
01:30:58,320 --> 01:30:59,720
Speaker 8: I don't know if you got to pitch, if you

2001
01:30:59,720 --> 01:31:02,759
Speaker 8: got to a business card, you just just come.

2002
01:31:02,640 --> 01:31:03,759
Speaker 4: Be likable, Okay.

2003
01:31:03,880 --> 01:31:06,400
Speaker 8: And some people for the networking, you just want to

2004
01:31:06,439 --> 01:31:07,320
Speaker 8: gather information.

2005
01:31:07,479 --> 01:31:08,120
Speaker 4: That's cool too.

2006
01:31:08,200 --> 01:31:10,800
Speaker 8: But I think you all have done an amazing job

2007
01:31:10,920 --> 01:31:14,679
Speaker 8: of curating a staple in our culture. I'm talking about

2008
01:31:14,720 --> 01:31:18,320
Speaker 8: black You go to a black enterprise event ten years ago,

2009
01:31:18,439 --> 01:31:22,519
Speaker 8: that's the staple. Now it's seven hundred people, no shout, no,

2010
01:31:22,520 --> 01:31:26,479
Speaker 8: no shade. But this is different. This is different. So

2011
01:31:27,400 --> 01:31:30,200
Speaker 8: shouts out to you gentlemen. Man, thank you for allowing

2012
01:31:30,280 --> 01:31:35,240
Speaker 8: me to come on and just really really get the

2013
01:31:35,320 --> 01:31:38,720
Speaker 8: information on what's happening behind this cultural phenomenon.

2014
01:31:38,800 --> 01:31:43,960
Speaker 6: Man, thank you brother facilitating this conversation absolutely, and you know,

2015
01:31:44,160 --> 01:31:46,719
Speaker 6: thank you for all work that you've done and always

2016
01:31:46,720 --> 01:31:50,200
Speaker 6: saying yes whenever we ask you for something. And you know,

2017
01:31:50,320 --> 01:31:54,839
Speaker 6: much continued success on your journey, your event, your network,

2018
01:31:55,920 --> 01:31:58,960
Speaker 6: and keep keep inspiring and keep teaching people because it's

2019
01:31:58,960 --> 01:32:01,160
Speaker 6: supporting the education part. I think it's extremely important, especially

2020
01:32:01,200 --> 01:32:02,400
Speaker 6: when it comes to our space. As far as in

2021
01:32:02,439 --> 01:32:04,960
Speaker 6: the media, I don't think that there's enough education. It's

2022
01:32:04,960 --> 01:32:06,960
Speaker 6: just a lot of trial and error. So it's great

2023
01:32:06,960 --> 01:32:09,680
Speaker 6: to see, you know, you actually filling that void. As

2024
01:32:09,680 --> 01:32:11,240
Speaker 6: far as teaching people, that's important.

2025
01:32:11,439 --> 01:32:13,880
Speaker 4: Everybody on my network is kind of like your grandchildren.

2026
01:32:13,960 --> 01:32:18,719
Speaker 4: Yeah that's important. Yeah, no, the squad, So.

2027
01:32:18,920 --> 01:32:21,000
Speaker 7: Yeah, thank you again, But that a lot of people

2028
01:32:21,080 --> 01:32:22,800
Speaker 7: like will get lost in that, right, Like, yeah, you

2029
01:32:22,800 --> 01:32:25,400
Speaker 7: are on Introduce network and you had an idea to say, like,

2030
01:32:25,400 --> 01:32:27,720
Speaker 7: I have something that I want to expand on and

2031
01:32:27,720 --> 01:32:28,400
Speaker 7: build on my.

2032
01:32:28,360 --> 01:32:30,360
Speaker 4: Own, y'all support it. And it was like, yeah, yo,

2033
01:32:30,400 --> 01:32:31,599
Speaker 4: if you want to do that, go ahead.

2034
01:32:31,640 --> 01:32:33,559
Speaker 7: And it wasn't like, yo, we're never doing anything with

2035
01:32:33,640 --> 01:32:34,759
Speaker 7: him again he left a network.

2036
01:32:34,760 --> 01:32:37,120
Speaker 4: It was like, all right, let's help him still build

2037
01:32:37,360 --> 01:32:39,160
Speaker 4: because he's so great at what he does. If he

2038
01:32:39,200 --> 01:32:41,120
Speaker 4: can be part of something, let's make sure that he is.

2039
01:32:41,439 --> 01:32:43,599
Speaker 7: And so like we always talk about collaboration over competition,

2040
01:32:43,680 --> 01:32:45,960
Speaker 7: but it's like, nah, if there's a situation working help,

2041
01:32:46,000 --> 01:32:47,479
Speaker 7: Like you said, when we ask you to do anything,

2042
01:32:47,720 --> 01:32:48,920
Speaker 7: it's always like how can I help?

2043
01:32:49,120 --> 01:32:50,360
Speaker 4: And how can I still be a service?

2044
01:32:50,400 --> 01:32:52,960
Speaker 7: And so like people can see that it doesn't have

2045
01:32:53,000 --> 01:32:54,880
Speaker 7: to be a dispute, it doesn't have to be any

2046
01:32:54,880 --> 01:32:57,120
Speaker 7: friction or any awkwardness. It's like, nah, if we can help,

2047
01:32:57,120 --> 01:32:59,639
Speaker 7: we go in too. So thank you for facilitating this.

2048
01:33:00,160 --> 01:33:06,519
Speaker 8: Coming back home guys got a spot.

2049
01:33:06,600 --> 01:33:11,280
Speaker 6: Yes, appreciate and yeah, get your tickets in vestfest dot com.

2050
01:33:11,680 --> 01:33:13,760
Speaker 6: Like you said, twenty thousand people this year, we got

2051
01:33:13,920 --> 01:33:17,120
Speaker 6: four Diddy, Robert Smith. But even outside that, junior Bridgeman,

2052
01:33:17,200 --> 01:33:19,320
Speaker 6: he's he's almost a millionaire, he's six hundred million up,

2053
01:33:19,640 --> 01:33:22,200
Speaker 6: you know, Rich Rich Paul, and then of course you

2054
01:33:22,240 --> 01:33:26,400
Speaker 6: know you MG the mortgage guy, Ian Dunlap, nineteen Keys,

2055
01:33:27,400 --> 01:33:29,200
Speaker 6: you know, a variety of different people.

2056
01:33:29,040 --> 01:33:33,919
Speaker 5: From Jada Chiefs are Reflection.

2057
01:33:35,240 --> 01:33:38,040
Speaker 6: You know, I wanted to have a very eclectic group

2058
01:33:38,040 --> 01:33:41,040
Speaker 6: of people, so you got Ari and you got Mike Novograts.

2059
01:33:41,200 --> 01:33:44,720
Speaker 6: You know, it's like and they're both important, and they're

2060
01:33:44,760 --> 01:33:47,200
Speaker 6: both important, so it's like, you know, let's let's let's

2061
01:33:47,280 --> 01:33:51,200
Speaker 6: really incorporate the entire culture, you know, musical performances.

2062
01:33:51,280 --> 01:33:52,959
Speaker 5: Geez Jau wanted.

2063
01:33:52,720 --> 01:33:54,320
Speaker 6: To have more women new this year as well, so

2064
01:33:54,320 --> 01:33:56,120
Speaker 6: we got some more. We got a podcast age. I

2065
01:33:56,160 --> 01:33:58,040
Speaker 6: don't think I mentioned that, So we got a podcast

2066
01:33:58,120 --> 01:34:01,160
Speaker 6: day first time ever. So we get got my boy

2067
01:34:01,200 --> 01:34:03,040
Speaker 6: Jonathan from Vanessa's Only Club.

2068
01:34:03,479 --> 01:34:05,439
Speaker 5: We gotta be some moan that we got.

2069
01:34:06,080 --> 01:34:10,759
Speaker 6: We got, we got, we got a millionaire Mitai mindset,

2070
01:34:10,840 --> 01:34:13,880
Speaker 6: the god thro So that's that's a new experience that

2071
01:34:13,920 --> 01:34:15,880
Speaker 6: we're gonna have this year as the podcast stage.

2072
01:34:16,160 --> 01:34:19,559
Speaker 5: And that is exciting. So check us out.

2073
01:34:19,600 --> 01:34:21,160
Speaker 4: Man. Did we say we're not done?

2074
01:34:21,600 --> 01:34:23,360
Speaker 5: Oh yeah, some more, some more, and we're not We

2075
01:34:23,400 --> 01:34:24,320
Speaker 5: always add know.

2076
01:34:24,320 --> 01:34:27,360
Speaker 4: We're not done. This is the first way, first wave.

2077
01:34:28,280 --> 01:34:30,759
Speaker 4: I have some keep some things in the ton.

2078
01:34:30,680 --> 01:34:31,639
Speaker 5: Keep some bullets in the clip.

2079
01:34:32,680 --> 01:34:36,880
Speaker 8: Hey guys, putting your vacation hours now, Okay, don't play

2080
01:34:36,920 --> 01:34:38,800
Speaker 8: with it. Don't let this be the thing that you're

2081
01:34:38,840 --> 01:34:42,200
Speaker 8: John saying. Putting your vacation hours now.

2082
01:34:44,040 --> 01:34:48,200
Speaker 5: Yeah, love man, thank you brother, appreciate it absolutely, yes, sirs.

2083
01:34:48,560 --> 01:34:52,160
Speaker 1: An illegal alien from Guatemala charged with raping a child

2084
01:34:52,240 --> 01:34:56,040
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador

2085
01:34:56,280 --> 01:35:00,439
Speaker 1: accused of murdering a Texas man of Venezuelan charged with

2086
01:35:00,520 --> 01:35:04,400
Speaker 1: filming and selling child pornography in Michigan. These are just

2087
01:35:04,479 --> 01:35:08,240
Speaker 1: some of the heinous migrant criminals caught because of President

2088
01:35:08,280 --> 01:35:08,720
Speaker 1: Donald J.

2089
01:35:08,800 --> 01:35:09,760
Speaker 2: Trump's leadership.

2090
01:35:10,040 --> 01:35:13,640
Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

2091
01:35:14,000 --> 01:35:17,760
Speaker 1: Under President Trump, attempted illegal border crossings are at the

2092
01:35:17,800 --> 01:35:21,639
Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

2093
01:35:21,680 --> 01:35:25,479
Speaker 1: aliens have been arrested. If you are here illegally, your

2094
01:35:25,600 --> 01:35:29,720
Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

2095
01:35:30,040 --> 01:35:30,720
Speaker 1: and deported.

2096
01:35:31,160 --> 01:35:32,360
Speaker 2: You will never return.

2097
01:35:32,680 --> 01:35:35,680
Speaker 1: But if you register using our CBP home app and

2098
01:35:35,800 --> 01:35:38,679
Speaker 1: leave now, you could be allowed to return legally.

2099
01:35:39,040 --> 01:35:41,240
Speaker 2: Do what's right, leave now.

2100
01:35:41,600 --> 01:35:46,400
Speaker 1: Under President Trump, America's laws, border and families will be protected.

2101
01:35:46,479 --> 01:35:48,639
Speaker 3: Sponsored by the United States Department of Homeland Security,