WEBVTT - Problems Solved: Drones, Bananas and Real Estate*

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<v Speaker 1>Pushkin. It's been a year since we started this show,

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<v Speaker 1>and we started it because I wanted to talk to

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<v Speaker 1>people who are trying to make technological progress, people who

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<v Speaker 1>are struggling with big, interesting problems, who go to work

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<v Speaker 1>every day and try to figure out how to do

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<v Speaker 1>things that no one in the world knows how to do.

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<v Speaker 1>And now enough time has passed since we started the

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<v Speaker 1>show that some of the people we've talked to have

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<v Speaker 1>in fact figured some things out, they have solved some problems.

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<v Speaker 1>I'm Jacob Goldstein, and this is What's Your Problem? On

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<v Speaker 1>today's show, we're following up with three people who we've

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<v Speaker 1>spoken to over the past year. First Keenan Wirobek. He

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<v Speaker 1>may have solved the key problem that has been preventing

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<v Speaker 1>drone delivery from taking off in the United States. Then

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<v Speaker 1>Katherine Sizov, who seems to have figured out how to

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<v Speaker 1>get ripe bananas onto grocery store shelves at the right time.

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<v Speaker 1>And finally Glenn Kelman. He is the CEO of the

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<v Speaker 1>real estate company Redfinn and since we talked to him

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<v Speaker 1>last he, like a lot of people in the real

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<v Speaker 1>estate industry, has had something of a tough time. What

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<v Speaker 1>I've been through just personally has sometimes felt like a

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<v Speaker 1>spiritual death of the past six months, but he has

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<v Speaker 1>come through it with some really illuminating insights. We'll hear

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<v Speaker 1>those later in the show. First up is Keenan Wirobek,

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<v Speaker 1>co founder and CTO of Zipline. Zip Line is a

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<v Speaker 1>drone delivery company. They uperated in a bunch of countries

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<v Speaker 1>around the world. They've done hundreds of thousands of flights

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<v Speaker 1>in Rwanda, where their drones deliver medicines across the entire country.

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<v Speaker 1>But when I talked with Keenan last year, he was

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<v Speaker 1>up against this kind of combination technical slash regulatory problem

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<v Speaker 1>that was making it hard for him and other drone

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<v Speaker 1>delivery companies to expand in the United States. Here's what

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<v Speaker 1>the problem was. In other countries, there are strict rules

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<v Speaker 1>that require planes to have transponders, these devices that allow

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<v Speaker 1>drones and planes to detect and avoid each other. But

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<v Speaker 1>rules about transponders are more lax in the US, and

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<v Speaker 1>as a result, commercial drone companies have to figure out

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<v Speaker 1>how to detect and avoid planes that are flying without transponders. Today,

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<v Speaker 1>drone delivery companies like zip Line in the US solve

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<v Speaker 1>for this in a kind of ridiculously low tech and

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<v Speaker 1>labor intensive way. They actually pay people to sit on

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<v Speaker 1>the ground and stare at the sky watching for planes.

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<v Speaker 1>This obviously is not going to scale. We're not going

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<v Speaker 1>to have a drone delivery business when you have to

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<v Speaker 1>pay people to sit on the ground and stare at

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<v Speaker 1>the sky for drone delivery to be a real economically

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<v Speaker 1>viable service in this country, someone needs to figure out

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<v Speaker 1>how drones can automatically detect and avoid planes. When I

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<v Speaker 1>talked to Keenan last year, that was ziplines big problem. Now,

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<v Speaker 1>after years of trial and error, he thinks they've solved it.

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<v Speaker 1>Keenan told me the story of how they figured it out.

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<v Speaker 1>So we went on a journey here. Um we started.

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<v Speaker 1>We actually started with radar because radar was the thing

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<v Speaker 1>that sort of the holy grail of FA regulators understand radar.

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<v Speaker 1>It has the benefit of being able to see through

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<v Speaker 1>clouds and things like this. Okay, so why didn't radar work.

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<v Speaker 1>The regulators want drones to be able to sense aircraft

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<v Speaker 1>coming from any direction and avoid them, and this is

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<v Speaker 1>a big challenge. And so if you put enough radar

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<v Speaker 1>on an aircraft, to see in all directions up, down,

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<v Speaker 1>you know, left, right, front, back. It weighs something like

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<v Speaker 1>five times more than our drone does. Okay, it's a

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<v Speaker 1>massive radar system, and it's it's basically there's just no

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<v Speaker 1>way to fly it. Okay, So it's too heavy. The

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<v Speaker 1>simple answer is too heavy. Won't work. It's too heavy,

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<v Speaker 1>too heavy, And so we went from there to cameras.

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<v Speaker 1>It's like, okay, can you just look now? Cameras have

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<v Speaker 1>some really interesting challenges, and I think the first challenge

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<v Speaker 1>is easy to If you ever tried to take out

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<v Speaker 1>your cell phone and like look for a plane in

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<v Speaker 1>the sky, you've seen the first challenge. You almost it's

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<v Speaker 1>almost impossible to see it on your phone. Right to

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<v Speaker 1>our eyes, we can kind of figure out, oh, there's

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<v Speaker 1>a plane there, but it's literally a couple of pixels

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<v Speaker 1>to a camera, even a very high resolution camera, and

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<v Speaker 1>so being able to tell the difference between you know,

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<v Speaker 1>smudge on the lens a bird and a plane very

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<v Speaker 1>difficult to do that reliably. Okay, So radar won't work,

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<v Speaker 1>cameras won't work. What do you try? So this is

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<v Speaker 1>sort of a back to the drawing board moment of

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<v Speaker 1>like what on Earth could work. So if you remember

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<v Speaker 1>the early hearing aids, that were these cones that you

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<v Speaker 1>would stick in your ear and use still hear something,

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<v Speaker 1>So personally remember them. But I have seen photos. Yes,

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<v Speaker 1>you see photos. Okay, yes, the So before radar was

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<v Speaker 1>invented the Brits in the United States, we built each

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<v Speaker 1>huge cones, like twenty foot size cones that humans would

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<v Speaker 1>stick their ear onto the end of the twenty foot

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<v Speaker 1>size cone and this they point the cone at the

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<v Speaker 1>horizon to try to hear aircraft coming before you could

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<v Speaker 1>see them. Wow. So when was that in use? World

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<v Speaker 1>War One and then early World War Two until radar

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<v Speaker 1>was invented, which was mid World War two. So just

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<v Speaker 1>be a dude with his ear on a giant cone

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<v Speaker 1>and if he heard a plane, he'd say whatever, everybody

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<v Speaker 1>into the bunker, planes coming, scramble the planes intercept this

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<v Speaker 1>kind of thing. Yeah, and you know it kind of

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<v Speaker 1>makes sense, right, Like as humans were pretty good, we're

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<v Speaker 1>walking around, you hear a plane, you look up, you're like, oh,

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<v Speaker 1>there's the plane. Right, Um, we don't see a plane first.

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<v Speaker 1>We hear a plane first. And that was the inspiration

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<v Speaker 1>and it was like, okay, well, we've tried the other

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<v Speaker 1>the things that seemed more obvious, let's try this. And

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<v Speaker 1>that this was one in turn was working with me,

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<v Speaker 1>and it was basically saying, hey, let's you know, the

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<v Speaker 1>philosophy is fail fast, right, It's basically, let's try to

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<v Speaker 1>understand the technical reasons why this is impossible as quickly

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<v Speaker 1>as possible. Let's rule it out. Yeah. So the number

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<v Speaker 1>one reason to be skeptical is it you've ever been, like,

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<v Speaker 1>you know, on a bike or you know, in a

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<v Speaker 1>motorcycle or a car and it's quiet in the car,

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<v Speaker 1>But on a motorcycle you put your head, you're out

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<v Speaker 1>the window, and you hear all this noise. You can

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<v Speaker 1>barely hear the person, you know, biking next to you.

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<v Speaker 1>That's called aero acoustic noise. It's basically the noise made

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<v Speaker 1>by the rush of air over your well. Yeah, when

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<v Speaker 1>you roll down the window in the car when you're

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<v Speaker 1>on the freeway, it's super loud. It's super loud, right,

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<v Speaker 1>And so these planes, the microphones are in the rushing

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<v Speaker 1>wind created by the plane in the sky, by the

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<v Speaker 1>drone in the sky exactly, So is there Basically the

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<v Speaker 1>question was, with all that noise from that rushing wind,

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<v Speaker 1>would we still hear those aircraft far enough away to

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<v Speaker 1>be able to avoid them? That was the biggest thing

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<v Speaker 1>that we were worried about. Um, but we we we

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<v Speaker 1>found a way using a microphone array. So basically, you know,

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<v Speaker 1>a set of microphones on the aircraft to be able

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<v Speaker 1>to literally listen for where aircraft are and use that

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<v Speaker 1>to avoid them. So so you're saying it works, You

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<v Speaker 1>figured it out, Tell me how it works. Yeah, So

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<v Speaker 1>so the final system across the wing, um, there's eight

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<v Speaker 1>microphones and they're on. They're on, and they're on little

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<v Speaker 1>they're on little polls. They look like basically like a

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<v Speaker 1>you know, I don't know the length of a straw,

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<v Speaker 1>like a drinking straw coming out the front of the

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<v Speaker 1>of the micro of the wing. There's eight microphones and

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<v Speaker 1>now you need a bunch of microphones to do basically

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<v Speaker 1>what your ears do, which is beam form, which is

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<v Speaker 1>basically you figure out how the sound hits one microphone

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<v Speaker 1>a little sooner than the other one, and it helps

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<v Speaker 1>you understand, oh, the noise is coming from over there

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<v Speaker 1>versus you know, coming from your right side versus your

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<v Speaker 1>left side, so that that's what it looks like on

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<v Speaker 1>the aircraft. And then okay, so this is the hardware piece.

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<v Speaker 1>Is there a sort of software layer. I've got the

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<v Speaker 1>hardware piece in my mind. You're gathering this sound. I mean,

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<v Speaker 1>I mean, I know everything sounds like an AI problem now,

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<v Speaker 1>but this one really does sound like an A problem. Right.

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<v Speaker 1>You're pattern matching because you want to say it, does

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<v Speaker 1>this sound like a plane? Let's test it against a

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<v Speaker 1>billion other sounds? And I don't know how what's the

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<v Speaker 1>software piece work? Like, Yeah, there's a big software piece.

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<v Speaker 1>The software has been far and away the biggest effort here.

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<v Speaker 1>There's a there's a tiny team of hardware engineers and

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<v Speaker 1>a big team of software engineers working on this. So

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<v Speaker 1>how does this software work? So the software has layers,

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<v Speaker 1>and the first layer is a layer called beam forming,

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<v Speaker 1>and beam forming is this technique very similar to what

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<v Speaker 1>our ears used to figure out? Okay, where are the

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<v Speaker 1>sound sources coming from? Right now? That's the first layer. Okay,

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<v Speaker 1>that's cool. So now you know where the sound is

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<v Speaker 1>coming from, but you don't know what it is yet

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<v Speaker 1>exactly so, and then the next layer is an AI

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<v Speaker 1>layer where we've we've done thousands of flights with different aircraft,

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<v Speaker 1>different sound sources, and we've used that data to train

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<v Speaker 1>AI model to actually figure out basically it reinforces where

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<v Speaker 1>it's coming from and to figure out, hey, this is

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<v Speaker 1>probably an aircraft, this is probably not an aircraft. And

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<v Speaker 1>then the AI just says, yes, it's an aircraft. I've

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<v Speaker 1>detected and now avoid avoid avoid or what what's the

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<v Speaker 1>last So there's two there's two more layers here. So

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<v Speaker 1>the next layer is it's called the tracking layer, and

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<v Speaker 1>the tracking layer is you kind of think of that

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<v Speaker 1>that layer is the layer that remembers over time, right,

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<v Speaker 1>So this takes the information from this AI layer and

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<v Speaker 1>over time says, oh, you think something's kind of over

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<v Speaker 1>in that direction, I'm gonna I'm gonna keep track of that,

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<v Speaker 1>and every every you know, every fraction of a second,

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<v Speaker 1>it gets an update and it kind of updates that

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<v Speaker 1>track of sort of where it thinks that sound is

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<v Speaker 1>coming from. And then the final layer takes those tracks

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<v Speaker 1>of where uh these these and these tracks are estimates,

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<v Speaker 1>all right, you kind of think of them as like, hey,

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<v Speaker 1>I'm there's you know, there's an there's an aircraft in

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<v Speaker 1>that direction kind of over there. And the next layer

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<v Speaker 1>is the layer the planning layer, the layer that takes

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<v Speaker 1>that information and says, okay, there's an aircraft over there,

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<v Speaker 1>I better go over here to say away, I better

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<v Speaker 1>go in the other direction, exactly exactly. So okay. So

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<v Speaker 1>so now you have solved this non trivial technical problem.

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<v Speaker 1>There is also a regulatory problem, right, you have to

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<v Speaker 1>get approval to fly your commercial drones without people on

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<v Speaker 1>the ground looking at the drone the whole way. The

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<v Speaker 1>FAA has to say, yes, we believe that this works

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<v Speaker 1>and you can fly your drones. Do you have that approval? Yes,

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<v Speaker 1>But let me explain it because, as in all things

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<v Speaker 1>with from a regulatory perspective, it's subtle. So what's really

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<v Speaker 1>exciting is we just got yeah, yes, Asterius. So there,

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<v Speaker 1>basically we're about to start this walk crawl run sort

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<v Speaker 1>of progression, which is how you should start a new

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<v Speaker 1>technology like this. So we just got approved to fly

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<v Speaker 1>this in operations in the United States. So in the

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<v Speaker 1>crawl walk run, the crawl phase which we're about to start,

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<v Speaker 1>which is basically this technology turned on, so doing the

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<v Speaker 1>avoid les, sensing and avoidance, but with still these visual

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<v Speaker 1>observers standing on the ground staring at the sky and

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<v Speaker 1>then later this year we go through a process with

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<v Speaker 1>the FA to remove the visual observers and keep operating.

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<v Speaker 1>And that's the holy grail moment that's coming soon. So

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<v Speaker 1>the holy grail moment is flying a commercial drone flight

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<v Speaker 1>in the United States without someone watching from the ground exactly.

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<v Speaker 1>And when do you think that will happen? If I'm

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<v Speaker 1>being optimistic, it's about three months from now. If I'm

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<v Speaker 1>being more realistic, three to six months from now. It

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<v Speaker 1>seems like this has been the big underappreciated by the

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<v Speaker 1>general public problem that has prevented commercial drone delivery from

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<v Speaker 1>taking off. Excuse my fun in this country? Is that right?

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<v Speaker 1>And like you think you've solved it, and the FA

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<v Speaker 1>thinks you've probably solved it. Yes, this is Yes, it

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<v Speaker 1>has been a long few years to get through this journey,

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<v Speaker 1>but I am over the moon excited about this because

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<v Speaker 1>this is this is the big unlock. Great, good to

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<v Speaker 1>talk to you. Can we talk in a year, Let's

0:11:58.116 --> 0:12:02.476
<v Speaker 1>do it, okay, twenty twenty four, back to you then, excellent.

0:12:05.676 --> 0:12:07.916
<v Speaker 1>One other piece of zip Line news that Tenan told

0:12:07.956 --> 0:12:11.036
<v Speaker 1>me about. The company is working on this new kind

0:12:11.076 --> 0:12:14.116
<v Speaker 1>of drone. It's this wild two part system where the

0:12:14.196 --> 0:12:17.876
<v Speaker 1>drone itself hovers like three hundred feet above the delivery site,

0:12:18.116 --> 0:12:21.156
<v Speaker 1>and then it lowers down this little box on some

0:12:21.276 --> 0:12:23.356
<v Speaker 1>kind of wire. The box goes all the way down

0:12:23.356 --> 0:12:26.276
<v Speaker 1>to the ground, opens up, delivers the package, and goes

0:12:26.316 --> 0:12:28.276
<v Speaker 1>back up into the drone. They hope to have that

0:12:28.476 --> 0:12:31.996
<v Speaker 1>in operation by early twenty twenty four, so that'll be

0:12:32.036 --> 0:12:34.036
<v Speaker 1>one more thing for me and Keenan to talk about

0:12:34.076 --> 0:12:39.076
<v Speaker 1>next year. Still to come on today's very special episode

0:12:39.116 --> 0:12:44.436
<v Speaker 1>of What's Your Problem, The Banana Ripening Frontier also how

0:12:44.556 --> 0:12:47.996
<v Speaker 1>higher interest rates are profoundly changing not only the real

0:12:48.116 --> 0:13:00.316
<v Speaker 1>estate business, but lots and lots of businesses. Next up,

0:13:00.996 --> 0:13:04.356
<v Speaker 1>Katherine says Off, founder and CEO of a company called

0:13:04.636 --> 0:13:09.956
<v Speaker 1>Strella Biotech. Catherine and Strella, they developed these sensors that

0:13:10.076 --> 0:13:14.196
<v Speaker 1>detect when apples and pears are getting ripe. They work

0:13:14.316 --> 0:13:16.156
<v Speaker 1>not like in the grocery store in your house, but

0:13:16.236 --> 0:13:20.196
<v Speaker 1>in these giant storage rooms where apples and pears sit

0:13:20.276 --> 0:13:24.476
<v Speaker 1>and ripen. The idea behind the product was to reduce waste,

0:13:24.636 --> 0:13:28.276
<v Speaker 1>increase efficiency, that kind of thing, and the sensors are

0:13:28.276 --> 0:13:31.276
<v Speaker 1>based on this thing that happens in nature. There are

0:13:31.396 --> 0:13:33.876
<v Speaker 1>lots of kinds of fruit where when they get ripe,

0:13:34.156 --> 0:13:37.756
<v Speaker 1>they emit ethylene gas, and that gas is like a

0:13:37.796 --> 0:13:41.916
<v Speaker 1>signal that causes nearby pieces of fruit to ripen more quickly.

0:13:42.796 --> 0:13:45.196
<v Speaker 1>When Catherine and I talked last year, she was trying

0:13:45.196 --> 0:13:48.356
<v Speaker 1>to solve ripening problems for other kinds of fruit besides

0:13:48.396 --> 0:13:51.356
<v Speaker 1>apples and pears. When I followed up with her earlier

0:13:51.356 --> 0:13:53.596
<v Speaker 1>this month, I asked her, is there some new kind

0:13:53.596 --> 0:13:56.636
<v Speaker 1>of fruit that you've cracked since we last talked? Bananas?

0:13:57.076 --> 0:14:01.076
<v Speaker 1>Actually bananas. Yeah, it's a big one. Yeah, it is

0:14:01.076 --> 0:14:04.956
<v Speaker 1>a one. Tell me about bananas. What happened and when

0:14:04.956 --> 0:14:07.276
<v Speaker 1>did it happen? Yeah? I guess my first question is

0:14:07.316 --> 0:14:10.996
<v Speaker 1>how do you like your bananas? Because, says a heated topic,

0:14:11.836 --> 0:14:14.236
<v Speaker 1>I prefer them a little too ripe as opposed to

0:14:14.236 --> 0:14:17.516
<v Speaker 1>a little bit unripe, Like if it's still kind of green,

0:14:17.556 --> 0:14:19.596
<v Speaker 1>if it's still hard to peel, if when you peel

0:14:19.636 --> 0:14:22.276
<v Speaker 1>it it's hard to peel, and then you eat it

0:14:22.276 --> 0:14:25.796
<v Speaker 1>it's a little chalky. That's that's not my favorite banana.

0:14:25.876 --> 0:14:27.916
<v Speaker 1>I'm one of those freaks that like, say, a little

0:14:27.956 --> 0:14:30.596
<v Speaker 1>bit underripe, actually, But I think you're in the majority.

0:14:30.916 --> 0:14:34.356
<v Speaker 1>So what have you figured out about bananas, Like what

0:14:34.436 --> 0:14:37.436
<v Speaker 1>was the problem and then what did you figure out,

0:14:37.556 --> 0:14:40.116
<v Speaker 1>Like what was the status quo whatever a year ago?

0:14:40.156 --> 0:14:42.996
<v Speaker 1>What was the banana problem? So the banana problem is

0:14:43.036 --> 0:14:44.916
<v Speaker 1>that every time we go to the grocery store, the

0:14:44.956 --> 0:14:47.156
<v Speaker 1>bananas tend to be a little bit on the green side.

0:14:47.236 --> 0:14:49.636
<v Speaker 1>I don't know if you have this from personal experience,

0:14:49.716 --> 0:14:52.396
<v Speaker 1>but they tend to actually edge towards green and then

0:14:52.436 --> 0:14:54.676
<v Speaker 1>sometimes it goes to the other direction where they're way

0:14:54.716 --> 0:14:56.716
<v Speaker 1>too ripe and no one wants to buy them. Right.

0:14:56.996 --> 0:15:00.076
<v Speaker 1>But basically what happens is that they're brought into North

0:15:00.076 --> 0:15:04.276
<v Speaker 1>America totally under ripe, so they haven't they're not mature whatsoever,

0:15:04.316 --> 0:15:07.196
<v Speaker 1>and they're green. When you peel them, it's very hard

0:15:07.196 --> 0:15:11.236
<v Speaker 1>to peel them. They ooze latex, so they're like if

0:15:11.276 --> 0:15:13.236
<v Speaker 1>you try to peel it, it's it's kind of almost

0:15:13.276 --> 0:15:17.036
<v Speaker 1>like bleeding latex. And then what happens is these bananas

0:15:17.036 --> 0:15:20.876
<v Speaker 1>are put into what are called ripening rooms. So basically

0:15:21.476 --> 0:15:24.036
<v Speaker 1>bananas go into these rooms and then they're dosed with

0:15:24.076 --> 0:15:28.476
<v Speaker 1>ethylene gas, which is what makes them ripen. And this

0:15:28.676 --> 0:15:30.996
<v Speaker 1>is just to restate when we talked about last time,

0:15:31.036 --> 0:15:34.476
<v Speaker 1>like in the wild a ripening piece of fruit or

0:15:34.556 --> 0:15:37.716
<v Speaker 1>ripening banana emits ethylene gas and that is a signal

0:15:37.756 --> 0:15:40.236
<v Speaker 1>to other surrounding bananas that they should also ripen. Right,

0:15:40.236 --> 0:15:43.036
<v Speaker 1>So the dosing with ethylene gas is just doing what

0:15:43.116 --> 0:15:46.396
<v Speaker 1>happens in nature. That's exactly right. So they're put into

0:15:46.436 --> 0:15:49.396
<v Speaker 1>what's called a ripening room and they're dosed with ethylene gas.

0:15:49.756 --> 0:15:52.396
<v Speaker 1>And then comes the art of it, which is that

0:15:52.556 --> 0:15:56.556
<v Speaker 1>every day a ripener that's a job will go into

0:15:56.596 --> 0:15:58.916
<v Speaker 1>that room and say, hey, or these bananas more green

0:15:58.996 --> 0:16:01.516
<v Speaker 1>or less green than what I was expecting, And they

0:16:01.556 --> 0:16:05.076
<v Speaker 1>just look at them visually and they say, mm, doesn't

0:16:05.076 --> 0:16:08.076
<v Speaker 1>look quite yellow enough, and then they adjust the conditions

0:16:08.076 --> 0:16:12.276
<v Speaker 1>of the ripening room base on that. So it's a superhuman,

0:16:12.556 --> 0:16:16.196
<v Speaker 1>super subjective way to do it. And we thought, you

0:16:16.196 --> 0:16:18.516
<v Speaker 1>know what, this is probably the cause of a lot

0:16:18.516 --> 0:16:22.596
<v Speaker 1>of inconsistencies. Every single ripener has a different idea of

0:16:22.596 --> 0:16:25.196
<v Speaker 1>what a stage seven banana looks like or stage four

0:16:25.236 --> 0:16:27.916
<v Speaker 1>banana looks like. And so let's take the human out

0:16:27.916 --> 0:16:30.316
<v Speaker 1>of this, let's take the art out of it. We

0:16:30.436 --> 0:16:33.476
<v Speaker 1>know about fruit physiology, let's turn this into a science.

0:16:34.076 --> 0:16:36.916
<v Speaker 1>So what we did was we put our sensors inside

0:16:36.916 --> 0:16:39.396
<v Speaker 1>these ripening rooms, and we can tell how the bananas

0:16:39.436 --> 0:16:42.636
<v Speaker 1>are reacting to their conditions and how they're ripening. And

0:16:42.676 --> 0:16:44.796
<v Speaker 1>then we throw some machine learning on top of that

0:16:45.116 --> 0:16:47.556
<v Speaker 1>and we say, hey, this banana is going to be

0:16:47.836 --> 0:16:50.156
<v Speaker 1>under ripe if you keep going the way that you're going.

0:16:50.436 --> 0:16:53.116
<v Speaker 1>So we're basically going to the retailer and helping them

0:16:53.196 --> 0:16:56.796
<v Speaker 1>ripen their bananas for the store shelf. Oh huh, so

0:16:57.356 --> 0:16:59.516
<v Speaker 1>how does that work? So a grocery store can you

0:16:59.596 --> 0:17:01.636
<v Speaker 1>name it? Are you working with some grocery store chain?

0:17:01.676 --> 0:17:05.156
<v Speaker 1>I would have heard of a big one in Canada. Okay,

0:17:05.756 --> 0:17:10.556
<v Speaker 1>can you say the name? I can't, sorry, like hundreds

0:17:10.556 --> 0:17:13.796
<v Speaker 1>of stores across Canada or something. Yes, So, so how

0:17:13.836 --> 0:17:15.916
<v Speaker 1>do you go into the grocery store? So you go

0:17:15.996 --> 0:17:18.236
<v Speaker 1>talk to a ripener and they say, you know what,

0:17:18.436 --> 0:17:20.956
<v Speaker 1>You're totally right. This is a huge problem for me

0:17:20.996 --> 0:17:22.756
<v Speaker 1>and I have a million other things to do, and

0:17:22.796 --> 0:17:25.036
<v Speaker 1>I will Oh. I wouldn't have expect that. I would

0:17:25.036 --> 0:17:28.676
<v Speaker 1>have expected them to say I'm a genius at ripening.

0:17:28.836 --> 0:17:33.676
<v Speaker 1>Go away. That happens too sometimes. But I think the

0:17:33.716 --> 0:17:36.396
<v Speaker 1>ones that you know in general, when you're when you're

0:17:36.556 --> 0:17:38.716
<v Speaker 1>good at your job and a new tool comes along,

0:17:38.756 --> 0:17:42.316
<v Speaker 1>You're like, hell, yeah, that's awesome. So I think most

0:17:42.316 --> 0:17:47.716
<v Speaker 1>people are really interested. So okay, so you go, you

0:17:47.756 --> 0:17:50.356
<v Speaker 1>talk to the ripeners. Keep going. So we talk to

0:17:50.356 --> 0:17:52.556
<v Speaker 1>the ripeners. They're like, I have a million things on

0:17:52.596 --> 0:17:54.436
<v Speaker 1>my plate. Ripening in bananas is one of them. I

0:17:54.476 --> 0:17:56.236
<v Speaker 1>don't know if I'm doing a good job. Would love

0:17:56.276 --> 0:17:58.796
<v Speaker 1>to see what's up. So then we put up We

0:17:58.916 --> 0:18:01.636
<v Speaker 1>set up shop in a couple of ripening rooms. We

0:18:01.716 --> 0:18:04.556
<v Speaker 1>work with the ripener to understand what they're doing, why

0:18:04.596 --> 0:18:06.716
<v Speaker 1>they're doing it, and train our model on it. And

0:18:06.756 --> 0:18:10.356
<v Speaker 1>then we expand and how long did it take you

0:18:10.796 --> 0:18:14.196
<v Speaker 1>for your sensors to be better than a ripener? It's

0:18:14.196 --> 0:18:17.036
<v Speaker 1>we're still going. So we're kind of well, let me

0:18:17.076 --> 0:18:20.516
<v Speaker 1>ask you, are you better than a human ripener? Now? Well,

0:18:20.556 --> 0:18:23.516
<v Speaker 1>it depends, right, So if what we can do is

0:18:23.556 --> 0:18:25.636
<v Speaker 1>we can basically give a tablet to a person off

0:18:25.636 --> 0:18:27.236
<v Speaker 1>the street and you can go ripen a bunch of

0:18:27.276 --> 0:18:30.076
<v Speaker 1>bananas and not do a terrible job at it. So

0:18:30.396 --> 0:18:32.596
<v Speaker 1>that's pretty important because it usually it takes three to

0:18:32.636 --> 0:18:36.156
<v Speaker 1>five years to train a ripener, yeah, in the art

0:18:36.156 --> 0:18:38.996
<v Speaker 1>of banana ripening, But now we can Now we can

0:18:39.036 --> 0:18:41.196
<v Speaker 1>kind of nagate all that in terms of like the

0:18:41.236 --> 0:18:46.036
<v Speaker 1>ogs of banana ripening, I don't necessarily think so, but

0:18:46.396 --> 0:18:48.916
<v Speaker 1>with a little bit more time than I think, we'll

0:18:48.916 --> 0:18:53.076
<v Speaker 1>get there. So basically you can make anybody as good

0:18:53.076 --> 0:18:56.916
<v Speaker 1>as the sort of average five years of training banana ripener.

0:18:57.036 --> 0:18:59.076
<v Speaker 1>That's right now, yep. How long did it take you

0:18:59.156 --> 0:19:01.716
<v Speaker 1>to figure to do that? Oh? My god, well, I

0:19:01.716 --> 0:19:03.876
<v Speaker 1>mean I have. I didn't talk to you too long ago,

0:19:03.956 --> 0:19:06.476
<v Speaker 1>but to me it feels like basically an eternity. It

0:19:06.596 --> 0:19:08.156
<v Speaker 1>was a year. It was a lot of year for you.

0:19:08.516 --> 0:19:12.036
<v Speaker 1>You did a lot of very long year. When you

0:19:12.076 --> 0:19:13.676
<v Speaker 1>think you'll be doing it in the US, when do

0:19:13.676 --> 0:19:16.516
<v Speaker 1>you think some US grocery store will be buying your service?

0:19:17.236 --> 0:19:22.156
<v Speaker 1>We're in trials with several grocery stores and distributors, now, okay,

0:19:22.396 --> 0:19:30.196
<v Speaker 1>in the US, yes, anybody you can name. No, okay.

0:19:30.676 --> 0:19:35.196
<v Speaker 1>Automating the task of figuring out how to ripen bananas

0:19:35.436 --> 0:19:39.476
<v Speaker 1>is not some world changing technology, But you can zoom

0:19:39.476 --> 0:19:42.956
<v Speaker 1>out a little bit here. Creating machines to automate one

0:19:43.036 --> 0:19:46.356
<v Speaker 1>task or another has been at the very core of

0:19:46.476 --> 0:19:50.596
<v Speaker 1>technological progress for hundreds of years. In the long run,

0:19:51.196 --> 0:19:55.316
<v Speaker 1>little automations like this are like the fundamental efficiency game,

0:19:55.676 --> 0:19:57.916
<v Speaker 1>getting more and more efficient at lots and lots of

0:19:57.956 --> 0:20:00.716
<v Speaker 1>little things. That is how over the long run we

0:20:00.756 --> 0:20:04.156
<v Speaker 1>have raised living standards for most of the people on Earth.

0:20:06.116 --> 0:20:09.916
<v Speaker 1>In a minute, we'll talk tech and real estate giant

0:20:10.156 --> 0:20:15.436
<v Speaker 1>macro economic fluctuations with Glenn Kelman, the CEO of Redfinn.

0:20:23.636 --> 0:20:27.036
<v Speaker 1>About a decade ago, this new kind of thing popped

0:20:27.116 --> 0:20:30.316
<v Speaker 1>up in the real estate world. It was called ie buying.

0:20:30.796 --> 0:20:33.276
<v Speaker 1>If you wanted to sell your house, you could go

0:20:33.316 --> 0:20:35.636
<v Speaker 1>on to a few sites on the internet, enter some

0:20:35.676 --> 0:20:39.436
<v Speaker 1>information about your house, and a big company like say Zillo,

0:20:39.836 --> 0:20:43.676
<v Speaker 1>would actually buy your house for cash. Then they would

0:20:43.756 --> 0:20:45.676
<v Speaker 1>fix it up a little turn around, and try and

0:20:45.716 --> 0:20:49.876
<v Speaker 1>sell it for a profit. Zillo famously lost a ton

0:20:50.076 --> 0:20:52.636
<v Speaker 1>of money on this business and they got out in

0:20:52.796 --> 0:20:58.116
<v Speaker 1>late twenty twenty one. Another big eyebuyer was Redfinn. Redfinn

0:20:58.156 --> 0:21:00.956
<v Speaker 1>is a big brokerage operates all around the country. And

0:21:01.036 --> 0:21:04.036
<v Speaker 1>when I talked to Glenn Kelman, the company CEO, last year,

0:21:04.316 --> 0:21:07.956
<v Speaker 1>Redfinn was still in the eye buying business. But Glenn

0:21:08.036 --> 0:21:10.876
<v Speaker 1>knew that if house prices started falling, it would be

0:21:10.916 --> 0:21:12.716
<v Speaker 1>tough to stay in that business, and he told me,

0:21:12.796 --> 0:21:15.996
<v Speaker 1>so in very dramatic terms. I brought this up with

0:21:16.076 --> 0:21:19.356
<v Speaker 1>him when I talked to him again earlier this year. So, look,

0:21:19.556 --> 0:21:23.076
<v Speaker 1>the last time we talked was in the first half

0:21:23.076 --> 0:21:26.996
<v Speaker 1>of last year, and we talked about iBuying, and you

0:21:27.116 --> 0:21:30.356
<v Speaker 1>said that I buying would be good on the way

0:21:30.476 --> 0:21:33.836
<v Speaker 1>up and on the way down you said, in your words,

0:21:34.076 --> 0:21:39.196
<v Speaker 1>it would be a roller coaster ride to hell. Did

0:21:39.436 --> 0:21:47.516
<v Speaker 1>say that? Remarkable prescience, remarkable prescience. So tell me what

0:21:47.716 --> 0:21:51.156
<v Speaker 1>happened with Redfin's I buying business since the last time

0:21:51.156 --> 0:21:53.996
<v Speaker 1>we talked in the first half of last year. Actually,

0:21:54.196 --> 0:21:57.316
<v Speaker 1>we closed the business, and we did that for two reasons.

0:21:57.476 --> 0:22:01.556
<v Speaker 1>One is very intuitive, which is just that home prices

0:22:01.876 --> 0:22:06.516
<v Speaker 1>fell dramatically between May and the end of twenty twenty two,

0:22:06.916 --> 0:22:10.556
<v Speaker 1>and we were left holding the bags of homes that

0:22:10.636 --> 0:22:13.876
<v Speaker 1>we had to sell by hook or by crook. But

0:22:14.076 --> 0:22:16.876
<v Speaker 1>the other factor is just the increasing cost of capital.

0:22:16.996 --> 0:22:20.956
<v Speaker 1>So you're basically fronting the money to people who own

0:22:20.996 --> 0:22:24.156
<v Speaker 1>a home so that they can move on. And when

0:22:24.196 --> 0:22:27.476
<v Speaker 1>capital was nearly free, we were able to front that

0:22:27.516 --> 0:22:29.956
<v Speaker 1>money at very low costs, so the offers we were

0:22:29.956 --> 0:22:34.676
<v Speaker 1>making to people were very competitive. The idea being that

0:22:34.676 --> 0:22:37.556
<v Speaker 1>that very low interest that almost free money you were

0:22:37.596 --> 0:22:40.196
<v Speaker 1>able to borrow was core to that I buying business.

0:22:40.876 --> 0:22:44.556
<v Speaker 1>It is because you're giving someone five hundred thousand dollars

0:22:44.676 --> 0:22:46.476
<v Speaker 1>for the three or four months that it takes you

0:22:46.596 --> 0:22:49.196
<v Speaker 1>to rehabilitate the house, put it back on the market,

0:22:49.236 --> 0:22:51.756
<v Speaker 1>and get someone else to move in. It's a wildly

0:22:51.836 --> 0:22:57.036
<v Speaker 1>capital intensive business. It's a wildly capital intensive business. To

0:22:57.156 --> 0:22:59.956
<v Speaker 1>actually be the principle in a transaction where you're the

0:22:59.996 --> 0:23:03.076
<v Speaker 1>source of the money yourself, that was something that was new.

0:23:03.196 --> 0:23:07.916
<v Speaker 1>We saw that with we Work, we saw it with ibuy,

0:23:08.316 --> 0:23:11.396
<v Speaker 1>we saw it with all used car marketplaces. And so

0:23:11.476 --> 0:23:14.956
<v Speaker 1>that was all driven by this ultra low interest rate

0:23:15.036 --> 0:23:18.396
<v Speaker 1>environment that drove so much of the tech boom right correct.

0:23:18.516 --> 0:23:22.116
<v Speaker 1>And so we felt that even if housing prices stabilized

0:23:22.156 --> 0:23:25.836
<v Speaker 1>again where we could have a reasonable expectation that we

0:23:25.876 --> 0:23:28.156
<v Speaker 1>could buy a house for five hundred thousand dollars and

0:23:28.236 --> 0:23:30.556
<v Speaker 1>sell it for five hundred and thirty thousand dollars, what

0:23:30.676 --> 0:23:33.276
<v Speaker 1>had really changed in a permanent way is we had

0:23:33.316 --> 0:23:36.436
<v Speaker 1>gone back to a world where capital would be expensive

0:23:36.516 --> 0:23:39.476
<v Speaker 1>and the cost of fronting that money would be so

0:23:39.596 --> 0:23:43.836
<v Speaker 1>high that we would have to offer much less for

0:23:44.076 --> 0:23:48.876
<v Speaker 1>the house to offset the borrowing cost, and that has

0:23:48.876 --> 0:23:51.836
<v Speaker 1>been the way most businesses operated for most of time,

0:23:52.036 --> 0:23:54.236
<v Speaker 1>that if you're fronting money and taking risk, you're going

0:23:54.236 --> 0:23:56.876
<v Speaker 1>to charge the consumer a hefty premium for that. And

0:23:56.956 --> 0:24:01.436
<v Speaker 1>that suddenly was an offer that I wouldn't take if

0:24:01.556 --> 0:24:05.236
<v Speaker 1>I myself were the consumer. And so if you're selling

0:24:05.236 --> 0:24:08.236
<v Speaker 1>a product you don't believe is good for your customer,

0:24:08.356 --> 0:24:11.516
<v Speaker 1>you've got to stop. Ellen, I want to talk sort

0:24:11.556 --> 0:24:16.356
<v Speaker 1>of beyond housing, Like you were the one who told

0:24:16.396 --> 0:24:19.476
<v Speaker 1>me a long time ago that I buying existed in

0:24:19.596 --> 0:24:24.116
<v Speaker 1>part because companies like Redfinn had suddenly had access to

0:24:24.196 --> 0:24:27.596
<v Speaker 1>just an incredible kind of unlimited amount of really cheap capital.

0:24:27.956 --> 0:24:29.276
<v Speaker 1>And that was one of those things that when you

0:24:29.396 --> 0:24:32.636
<v Speaker 1>told me that, it helped me understand the whole economic

0:24:32.676 --> 0:24:34.556
<v Speaker 1>era we were living through. It really did, and I

0:24:34.636 --> 0:24:37.796
<v Speaker 1>thought about it a lot. And now you're telling me

0:24:37.876 --> 0:24:40.596
<v Speaker 1>that that era is over, and you know, obviously the

0:24:40.636 --> 0:24:43.356
<v Speaker 1>world is telling me that as well. And so I'm

0:24:43.396 --> 0:24:45.996
<v Speaker 1>curious what you think it means, not just for housing,

0:24:46.036 --> 0:24:49.876
<v Speaker 1>but for the broader economy, for you know, technology companies,

0:24:49.876 --> 0:24:54.876
<v Speaker 1>for innovation, for the economy more gendure. What's it mean? Well,

0:24:54.916 --> 0:24:58.116
<v Speaker 1>what I've been through just personally has sometimes felt like

0:24:58.156 --> 0:25:02.636
<v Speaker 1>a spiritual death of the past six months, because if

0:25:02.676 --> 0:25:07.236
<v Speaker 1>you pride yourself in part on your creativity, as many

0:25:07.276 --> 0:25:12.596
<v Speaker 1>people in technology do, your basic attitude toward almost every

0:25:12.636 --> 0:25:15.836
<v Speaker 1>idea is yes, And even if that idea takes ten

0:25:15.916 --> 0:25:19.436
<v Speaker 1>or twenty years to pay off, if the cost capital

0:25:19.676 --> 0:25:22.076
<v Speaker 1>is nearly free, a dollar twenty years from now is

0:25:22.116 --> 0:25:25.436
<v Speaker 1>almost worth the same as a dollar today, so you

0:25:25.516 --> 0:25:30.036
<v Speaker 1>might as well make the investment. And so I've had

0:25:30.076 --> 0:25:33.796
<v Speaker 1>to shift my own approach to running Redfin from one

0:25:33.836 --> 0:25:37.876
<v Speaker 1>that's very entrepreneurial I hope that's always still part of Redfin,

0:25:38.796 --> 0:25:42.316
<v Speaker 1>to something that's a more bead eyed allocation of capital,

0:25:43.076 --> 0:25:46.596
<v Speaker 1>where people come up with a hundred ideas, all of

0:25:46.636 --> 0:25:51.556
<v Speaker 1>them are very exciting, but if it were your own money,

0:25:51.836 --> 0:25:55.436
<v Speaker 1>you'd mostly say no. And even though I always prided

0:25:55.516 --> 0:25:58.596
<v Speaker 1>myself on spending Redfence money as if it were my own,

0:25:58.636 --> 0:26:02.956
<v Speaker 1>there was such a premium on growth that you took

0:26:03.076 --> 0:26:05.916
<v Speaker 1>more risks. And sometimes I took the risk because I

0:26:05.956 --> 0:26:09.556
<v Speaker 1>wanted to do it, and at other times I took

0:26:09.556 --> 0:26:11.636
<v Speaker 1>the risk because I felt like I had to. It

0:26:11.676 --> 0:26:14.876
<v Speaker 1>was like one am at a casino table. You've got

0:26:14.916 --> 0:26:17.236
<v Speaker 1>a lot of chips, you think maybe I should just

0:26:17.276 --> 0:26:21.476
<v Speaker 1>stand up and walk away, and just everyone in the

0:26:21.556 --> 0:26:23.756
<v Speaker 1>room is yelling at you to keep pushing the money

0:26:23.756 --> 0:26:25.996
<v Speaker 1>out to the middle of the table. That wasn't just

0:26:25.996 --> 0:26:28.316
<v Speaker 1>with eye buying. It was a whole bunch of different initiatives,

0:26:28.316 --> 0:26:31.436
<v Speaker 1>and so that can be a pretty stressful way to live.

0:26:31.516 --> 0:26:37.796
<v Speaker 1>But it's also creative and exciting and exhilarating. And now

0:26:39.156 --> 0:26:41.996
<v Speaker 1>I just think this is a good way to live too.

0:26:42.396 --> 0:26:45.316
<v Speaker 1>I love my job more than ever, even though we've

0:26:45.316 --> 0:26:50.996
<v Speaker 1>been through hell over the past twelve months. But it's

0:26:51.036 --> 0:26:54.516
<v Speaker 1>more important for me to say no than to say yes.

0:26:56.356 --> 0:27:01.316
<v Speaker 1>And that isn't always creative, but it's sober and responsible.

0:27:01.356 --> 0:27:04.436
<v Speaker 1>It's about time. I'm fifty two years old, Jacob, It's

0:27:04.516 --> 0:27:08.876
<v Speaker 1>time to grow up. Yeah. So, if the metaphor of

0:27:09.156 --> 0:27:12.436
<v Speaker 1>the teens when money was free was, you know, be

0:27:12.716 --> 0:27:15.476
<v Speaker 1>at being at the table at the casino at midnight,

0:27:15.836 --> 0:27:18.036
<v Speaker 1>the pile follow chips and everybody's yelling at you to

0:27:19.036 --> 0:27:22.316
<v Speaker 1>go all in, keep keep betting, what's the metaphor. Now

0:27:23.876 --> 0:27:27.036
<v Speaker 1>you're in your hotel room. Only you have the code

0:27:27.036 --> 0:27:31.236
<v Speaker 1>to the safe. Nobody uses that safe, But now your

0:27:31.276 --> 0:27:35.916
<v Speaker 1>balance sheet that's safe really matters, like how did you

0:27:35.956 --> 0:27:38.116
<v Speaker 1>do in the end on I buying, Well, we can't

0:27:38.156 --> 0:27:41.516
<v Speaker 1>call it a win. It was it a profitable business,

0:27:42.596 --> 0:27:44.796
<v Speaker 1>but we didn't get our fanny handed. Two is either

0:27:45.116 --> 0:27:49.116
<v Speaker 1>you own any houses. We've got like a few houses

0:27:49.156 --> 0:27:51.876
<v Speaker 1>to sell, but not many, and obviously there's always a

0:27:51.916 --> 0:27:54.676
<v Speaker 1>sting in the tail. So the last house you sell

0:27:54.916 --> 0:27:59.516
<v Speaker 1>is the ugliest one. So you know, never count yourself

0:27:59.596 --> 0:28:02.516
<v Speaker 1>lucky until you're dead, I think, is some saying of

0:28:02.556 --> 0:28:05.876
<v Speaker 1>the ancient Romans. We'll see how we do on that

0:28:05.956 --> 0:28:11.036
<v Speaker 1>last property, but we think we've mostly gotten out alive

0:28:14.316 --> 0:28:20.116
<v Speaker 1>to wisdom of Glenn Kellman, CEO of Rickfin. To everyone

0:28:20.116 --> 0:28:22.436
<v Speaker 1>who has listened to this show over the past year,

0:28:23.156 --> 0:28:26.516
<v Speaker 1>thank you, thank you very much. If you want to

0:28:26.556 --> 0:28:29.396
<v Speaker 1>help us grow into our second year of What's Your

0:28:29.436 --> 0:28:33.836
<v Speaker 1>Problem as I see it, you have three options. Option one,

0:28:34.196 --> 0:28:38.396
<v Speaker 1>recommend the show to a friend, Option two, leave us

0:28:38.436 --> 0:28:42.076
<v Speaker 1>a nice review on your podcast s app or option three.

0:28:42.396 --> 0:28:45.596
<v Speaker 1>So just a guest for the coming year by emailing

0:28:45.676 --> 0:28:49.836
<v Speaker 1>us at problem at Pushkin dot fm, or by letting

0:28:49.836 --> 0:28:53.116
<v Speaker 1>me know on Twitter. I'm at Jacob Goldstein. By the way,

0:28:53.156 --> 0:28:56.956
<v Speaker 1>options one through three are not mutually exclusive have at It.

0:28:58.596 --> 0:29:02.796
<v Speaker 1>Today's show was produced by Edith Russlo, edited by Sarah Knicks,

0:29:03.116 --> 0:29:07.476
<v Speaker 1>and engineered by Amanda k Wong. I'm Jacob Goldstein, and

0:29:07.476 --> 0:29:09.756
<v Speaker 1>we'll be back next week with another episode of What's

0:29:09.796 --> 0:29:16.396
<v Speaker 1>Your Problem.