WEBVTT - Jan Ryde from Hästens on High End Mattresses (Audio)

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<v Speaker 1>Broadcasting live to New York, Bloomberg to Washington, d C,

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<v Speaker 1>globe the Bloomberg Radio plus Dappen Bloomberg dot Gone. This

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<v Speaker 1>is taking stock. What kind of dreams do you have

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<v Speaker 1>sleeping on a one hundred and forty thousand dollar bed. Well,

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<v Speaker 1>let's call the Vividous and it is made by a

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<v Speaker 1>five generation, family owned Swedish manufacturer called Hostins. That you're

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<v Speaker 1>gonna hear from the owner of Houston's coming up. But

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<v Speaker 1>first let's go Charlie Pellett. He is in the Bloomberg

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<v Speaker 1>newsroom with the Bloomberg Business Flash, and I thank you

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<v Speaker 1>very much, Pimp Fox. We have got the doll the

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<v Speaker 1>SMP nez stack. They are all declining right now. And

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<v Speaker 1>six six Sector E T F. Johnson and Johnson is

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<v Speaker 1>three three billion dollars in cash, moving the healthcare giant

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<v Speaker 1>according to a person familiar with the matter. Shares of

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<v Speaker 1>Abbott is up one point seven percent. Stocks are retreating

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<v Speaker 1>as investors await next week's Federal Reserve meeting, with economic

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<v Speaker 1>indicators pointing to uneven growth in the U. S economy.

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<v Speaker 1>Banks and energy producers carrying the steepest losses today. Crude

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<v Speaker 1>oil sinking to a one month low. West Texas Intermediate

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<v Speaker 1>crude now at forty three twenty three. It is down

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<v Speaker 1>one and a half percent. Brent crude is down one

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<v Speaker 1>point three percent. Twitter shares their up today, gaining three

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<v Speaker 1>and a half percent. It's new NFL Live video feature

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<v Speaker 1>proving popular, but Canna Fitzgerald, internet analyst use of Squally,

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<v Speaker 1>says it are still has more work to do. Look,

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<v Speaker 1>I think this is part of the answer. The other

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<v Speaker 1>part is to dumb down to use your experience. We

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<v Speaker 1>still think that you know, even with three hundred million users,

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<v Speaker 1>they're still potentially scratching the surface. When you look at Facebook,

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<v Speaker 1>at one point seven billion. The big differences. Twitter is

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<v Speaker 1>still too difficult to use for the average user. Twitter

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<v Speaker 1>shares again up by three point six percent, Gold down

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<v Speaker 1>five eight or dropped. There are four tenths of one percent.

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<v Speaker 1>The ten yere the yield there one point six nine

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<v Speaker 1>percent again, stocks lower twenty eight minutes to go. The

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<v Speaker 1>SMP downs seven a drop of four tenths of one percent.

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<v Speaker 1>Three two on Wall Street. Now we'll look at the

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<v Speaker 1>other stories making news. Thank you, Charlie from the Bloomberg

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<v Speaker 1>News Room. I'm Jill Schneider. This news update is brought

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<v Speaker 1>Drive one your local Jeep dealer. Today, only Hillary Clinton

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<v Speaker 1>and Donald Trump have qualified for the first presidential debate.

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<v Speaker 1>After being one of the main voices of the so

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<v Speaker 1>called Bertha Movement, Donald Trump is acknowledging that President Obama

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<v Speaker 1>was in fact born in this country. Hillary Clinton and

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<v Speaker 1>her campaign of two thousand and eight started the birth controversy.

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<v Speaker 1>I finished it. I finished it. You know what I mean.

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<v Speaker 1>President Barack Obama was born in the United States period.

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<v Speaker 1>Hillary Clinton's campaign denies the claims that she started the controversy.

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<v Speaker 1>Clinton is back on the campaign trail after taking a

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<v Speaker 1>nominee said she should have followed doctor's orders, but was

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<v Speaker 1>trying to push through the illness like many women do.

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<v Speaker 1>news twenty four hours a day, powered by more than

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<v Speaker 1>journalists and analysts in more than one twenty countries. I'm

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<v Speaker 1>Jill Schneider. This is Bloomberg, Charlie, and we thank you

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<v Speaker 1>and again recapping equities lower, with the SMP five hundred

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<v Speaker 1>index falling six points to one to drop of three

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<v Speaker 1>tenths of one percent. I'm Charlie Palaton. That's sub Bloomberg

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<v Speaker 1>Business Flash. You're listening to Taking Stock with Kathleen Hayes

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<v Speaker 1>and Pim Fox on Bloomberg Radio Superior Sleep. Is there

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<v Speaker 1>such a thing as superior sleep? Although certainly is a

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<v Speaker 1>thing such as luxury mattresses and beds. And here to

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<v Speaker 1>tell us or is Jon Right? He is the executive

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<v Speaker 1>chairman and the owner of Houstin's Group, Hostins, currently making

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<v Speaker 1>one of the most luxurious beds available, and he's here

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<v Speaker 1>to tell us more. John Right, thank you very much

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<v Speaker 1>for coming into the studio. Appreciate it. Tell us about

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<v Speaker 1>the company, about Houstins. It is a fifth generation business.

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<v Speaker 1>Tell us a little detail. Well, the company was founded

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<v Speaker 1>by my grandfather's grandfather twenty second of March eight hundred

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<v Speaker 1>fifty two. He wants a master saddler and he wanted

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<v Speaker 1>to make manufactured products at are of enormous value. He

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<v Speaker 1>wanted to give value to the consumer. Um that's the

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<v Speaker 1>reason he started the business as a as a master suddler.

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<v Speaker 1>What are some of the qualities of a high quality

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<v Speaker 1>mattress or bed. It has to do a lot with

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<v Speaker 1>the materials that are used, correct. Yeah, we want to

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<v Speaker 1>product develop and make the best possible belts because we

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<v Speaker 1>believe that sleep is so important. And when we develop

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<v Speaker 1>about if you make them so that you notice that

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<v Speaker 1>you notice that you don't notice about you notice that

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<v Speaker 1>you don't notice that you notice the bed. Yes, what

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<v Speaker 1>does that mean? It means that it's completely transparent. You

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<v Speaker 1>float in the bed and you fall asleep so much faster.

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<v Speaker 1>You fall asleep faster because of the natural materials that

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<v Speaker 1>keeps you in the right temperature. You fall asleep faster

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<v Speaker 1>because the support that gives you this fluting feeling thanks

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<v Speaker 1>to the all the details we put in place. Now.

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<v Speaker 1>Some of those details include such things as wool, cotton,

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<v Speaker 1>horse hair also reinforced. The springs tell us about the

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<v Speaker 1>system that goes into this, because there's something called the

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<v Speaker 1>spy viral spring system, the boarder, the bonnel spiral spring

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<v Speaker 1>system in Houstins beds. Yeah, the important things is when

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<v Speaker 1>you lie in the bed, or regardless how you move

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<v Speaker 1>or or find yourself really bad or in when your

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<v Speaker 1>partner move, you will not feel the boat. It's it

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<v Speaker 1>moves and support you, so you fall asleep fast. In

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<v Speaker 1>the Houstin's bed. You also get to support that makes

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<v Speaker 1>your body heal and get all the benefits of real

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<v Speaker 1>good sleep. Now you've got to tell us about the

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<v Speaker 1>newest bed that you've introduced, I believe, and this is

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<v Speaker 1>the Vividus. By pronouncing that correctly, yeah, okay, And this

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<v Speaker 1>is the estimated price, one hundred and forty thousand dollars.

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<v Speaker 1>I should add it comes with what three and twenty

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<v Speaker 1>hours of hand attention, that's how long it takes to make.

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<v Speaker 1>And it comes with two hundred and ten kilos kila,

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<v Speaker 1>being a little bit more than you know, almost twice

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<v Speaker 1>as much as a pound two and ten kilos of

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<v Speaker 1>natural materials. We we make bads for people who prioritize sleep,

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<v Speaker 1>and of course we have beads from five thousand dollars

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<v Speaker 1>and upwards. And the viavd Us is very special because

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<v Speaker 1>thanks to all our supporters and very happy customers, they

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<v Speaker 1>demand or tell tell us if you ever developed an

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<v Speaker 1>even better bed, we want to have that too. So

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<v Speaker 1>the pressure is on. And more than ten years ago

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<v Speaker 1>we started to develop the viva Us to make an

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<v Speaker 1>even better bed. And this is a decade to make this. Yeah,

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<v Speaker 1>it's all together. We have a lot of knowledge, but

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<v Speaker 1>we won't release the product before it's completely tested, Before

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<v Speaker 1>we know that we can deliver value for money even

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<v Speaker 1>in this price range. And you mentioned some of the

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<v Speaker 1>other beds that you have. For example, you have a

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<v Speaker 1>line called the Classic the two thousand tea. What distinguishes

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<v Speaker 1>those mattresses and those beds from perhaps those that you

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<v Speaker 1>would find in a department store. All our buds are made.

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<v Speaker 1>We were the same idea to make about as as

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<v Speaker 1>good as we possibly count. So all of them are

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<v Speaker 1>extremely good. Are Los Angeles partner told me recently a

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<v Speaker 1>store that to one lady from Inglewood in Los Angeles

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<v Speaker 1>came into the store and she had saved for seven

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<v Speaker 1>years to buy our entry level belt. So our belts

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<v Speaker 1>are regardless of price range, so good. And they are

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<v Speaker 1>for people who prioritize sleep. Are they all made in Sweden?

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<v Speaker 1>Where where they where they constructed? Yeah? They are all

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<v Speaker 1>made in Sweden. In shopping it's it's a small town

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<v Speaker 1>two hours drive from Stockholm. If you decide to purchase

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<v Speaker 1>one of these beds, can you actually go and see

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<v Speaker 1>your bed being made? Yeah you can. We can arrange

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<v Speaker 1>that and we will be happy to to do that.

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<v Speaker 1>On the many people do what kind of bed do

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<v Speaker 1>you sleep on? Which model? Hostens do you sleep on

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<v Speaker 1>right now? I do sleep on the way with us.

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<v Speaker 1>You're trying it out, trying that dot. Have you had

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<v Speaker 1>any any Do you have any any negative to anything

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<v Speaker 1>negative to say about it that you wish was different? No,

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<v Speaker 1>it's so good. But I can also tell you I

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<v Speaker 1>have a couple of other really good belts. That's my

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<v Speaker 1>favorite in our assortments. So there are planty of good belts.

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<v Speaker 1>I want to thank you very much for spending time

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<v Speaker 1>with this young Ride is the owner and the executive

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<v Speaker 1>chairman of Hostins and his new bed A hundred and

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<v Speaker 1>forty thousand dollars works out to about four hundred and

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<v Speaker 1>sixty two dollars a pound. Coming up on taking stock.

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<v Speaker 1>Will be speaking with Doug Cioca. He'll be telling us,

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<v Speaker 1>as the partner and CEO of Kavar Capital, what to

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<v Speaker 1>do with your money. If you're successful, who knows, maybe

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<v Speaker 1>you can afford a Houston's bit