1 00:00:12,039 --> 00:00:18,280 Speaker 1: Let's talk about TikTok and it's trial, Okay. So first 2 00:00:18,280 --> 00:00:21,560 Speaker 1: of all, TikTok is a different world. I've talked about 3 00:00:21,560 --> 00:00:23,560 Speaker 1: this before. It's a different land. It is a different 4 00:00:23,720 --> 00:00:27,520 Speaker 1: world than Instagram, and people on Instagram think people are 5 00:00:27,520 --> 00:00:32,600 Speaker 1: fucking nuts for being on TikTok. So TikTok is a 6 00:00:32,720 --> 00:00:34,960 Speaker 1: world and a planet onto its own. There are people 7 00:00:35,000 --> 00:00:37,159 Speaker 1: that are famous there that are famous nowhere else. There 8 00:00:37,159 --> 00:00:39,360 Speaker 1: are people that have created a life there that have 9 00:00:39,400 --> 00:00:41,240 Speaker 1: a life nowhere else. There are people that will talk 10 00:00:41,360 --> 00:00:44,880 Speaker 1: all day just about ms bags and they're Chanelle purchases 11 00:00:44,960 --> 00:00:47,400 Speaker 1: and are TikTok famous and get stopped on the street. 12 00:00:47,600 --> 00:00:50,479 Speaker 1: There are people that will be known just for eating 13 00:00:50,600 --> 00:00:54,480 Speaker 1: you know, dried anchovies on TikTok, and they're famous for that. 14 00:00:54,520 --> 00:00:58,000 Speaker 1: It's very strange, it's very interesting, it's very entertaining, but 15 00:00:58,040 --> 00:01:01,760 Speaker 1: it's definitely not the real world. That being said, Charlie 16 00:01:01,800 --> 00:01:04,959 Speaker 1: Dmilio has one hundred and fifty million followers and lived 17 00:01:05,000 --> 00:01:08,120 Speaker 1: in a modest house in Connecticut and supported her whole 18 00:01:08,240 --> 00:01:11,320 Speaker 1: entire family and bought a big, multimillion dollar house. So 19 00:01:11,360 --> 00:01:14,640 Speaker 1: the money's real. The money's real with these influencers and 20 00:01:14,680 --> 00:01:18,920 Speaker 1: they're scared shitless that TikTok's going to go away because 21 00:01:20,000 --> 00:01:23,000 Speaker 1: Congress is trying to ban TikTok, and it very well 22 00:01:23,040 --> 00:01:28,199 Speaker 1: could happen. The CEO of TikTok went to Congress. He's smart, 23 00:01:28,280 --> 00:01:32,880 Speaker 1: he's savvy, he creatively answered questions. He's a polished looking man. 24 00:01:33,560 --> 00:01:36,640 Speaker 1: And because people were terrified and scared shitless, the TikTok 25 00:01:36,720 --> 00:01:39,760 Speaker 1: was going to go away. Everybody who in the past 26 00:01:39,760 --> 00:01:42,360 Speaker 1: has complained about the algorithm and all of a sudden 27 00:01:42,360 --> 00:01:45,600 Speaker 1: this week, my views aren't being aren't up. No, and 28 00:01:45,640 --> 00:01:49,160 Speaker 1: seeing my videos, I've been shadow band. Same people that 29 00:01:49,200 --> 00:01:51,240 Speaker 1: have been shadow band, The same people that said that 30 00:01:51,280 --> 00:01:54,160 Speaker 1: the TikTok Creator program, if they've entered it, then their 31 00:01:54,280 --> 00:01:58,920 Speaker 1: views were down. The same people that you know speaking 32 00:01:59,040 --> 00:02:01,680 Speaker 1: hush tones and you code words to talk about fake 33 00:02:01,720 --> 00:02:04,400 Speaker 1: bags and they call it the gate. The same people 34 00:02:04,400 --> 00:02:06,560 Speaker 1: that call it like tt instead of TikTok because they 35 00:02:06,560 --> 00:02:09,080 Speaker 1: don't want it to be shadow band like they're afraid. 36 00:02:09,360 --> 00:02:11,040 Speaker 1: And these are the same people. And some of the 37 00:02:11,080 --> 00:02:14,359 Speaker 1: big influencers that have over a million followers reached out 38 00:02:14,400 --> 00:02:18,720 Speaker 1: to me when my content was stolen used to sell 39 00:02:18,960 --> 00:02:24,000 Speaker 1: counterfeit merchandise. On TikTok for over a week. I pleaded 40 00:02:24,080 --> 00:02:27,360 Speaker 1: with them, I emailed them, nothing happened. I then filed 41 00:02:27,360 --> 00:02:29,840 Speaker 1: a suit, which has not been resolved and we're still 42 00:02:29,840 --> 00:02:34,680 Speaker 1: in the process. But I sued TikTok because my property 43 00:02:34,760 --> 00:02:37,440 Speaker 1: was stolen from me, my name and my likeness, my 44 00:02:37,520 --> 00:02:41,200 Speaker 1: reputation was damaged. People thought that I was endorsing products. Great. 45 00:02:41,560 --> 00:02:45,760 Speaker 1: These same people are the people that are now crying 46 00:02:45,840 --> 00:02:50,040 Speaker 1: and trashing Congress and saying we're not leaving, We're not 47 00:02:50,080 --> 00:02:53,320 Speaker 1: going to Instagram. And these same people are freaking out 48 00:02:53,360 --> 00:02:55,959 Speaker 1: because they realized they've developed this level of fame based 49 00:02:55,960 --> 00:02:59,639 Speaker 1: on button organizing and seaweed eating, and there's no other 50 00:02:59,680 --> 00:03:03,280 Speaker 1: place that they're gonna be so micro famous and relevant. 51 00:03:03,320 --> 00:03:05,280 Speaker 1: They're not gonna get paid this amount, They're not going 52 00:03:05,360 --> 00:03:07,679 Speaker 1: to be the same level of influence. Or maybe you too, 53 00:03:07,720 --> 00:03:10,840 Speaker 1: but there's just nothing like TikTok, and so they're all 54 00:03:10,880 --> 00:03:15,040 Speaker 1: freaking out. And the guy and I really and I 55 00:03:15,080 --> 00:03:19,320 Speaker 1: talk about these things, and there's a difference, a marked, 56 00:03:19,520 --> 00:03:23,880 Speaker 1: massive difference in the views on TikTok since this congress hearing. 57 00:03:24,080 --> 00:03:27,920 Speaker 1: Since these congressional hearings, it has been reported and confirmed 58 00:03:27,919 --> 00:03:31,200 Speaker 1: by TikTok that they pushed through videos that they like 59 00:03:31,360 --> 00:03:34,119 Speaker 1: and that they want to push through. They push through 60 00:03:34,160 --> 00:03:36,400 Speaker 1: creators that they like and they want to push through. 61 00:03:36,760 --> 00:03:39,360 Speaker 1: You see certain creators getting millions of views for drooling 62 00:03:39,720 --> 00:03:42,640 Speaker 1: and other people doing amazing stuff and no one seeing it. 63 00:03:42,880 --> 00:03:45,680 Speaker 1: I have people that actually follow me that tell me 64 00:03:45,720 --> 00:03:47,640 Speaker 1: that they don't see my videos and they follow me. 65 00:03:48,560 --> 00:03:52,360 Speaker 1: So since since the congressional hearings, TikTok is on their 66 00:03:52,400 --> 00:03:57,120 Speaker 1: best behavior. They're trying to prove to Congress that they're 67 00:03:57,160 --> 00:03:59,160 Speaker 1: not what Congress said they are, because by the way, 68 00:03:59,200 --> 00:04:01,840 Speaker 1: the people in congres can barely pronounced TikTok, and they 69 00:04:01,840 --> 00:04:05,520 Speaker 1: seem like a bunch of old fogies telling the kids 70 00:04:05,720 --> 00:04:08,160 Speaker 1: to turn the music down, like it's the worst representation 71 00:04:09,320 --> 00:04:13,480 Speaker 1: to go up against something that the gen z ers love. 72 00:04:13,920 --> 00:04:17,680 Speaker 1: It's the worst because it's just it's just like the 73 00:04:17,760 --> 00:04:22,640 Speaker 1: cool kids and the old farts. But there's a lot 74 00:04:22,680 --> 00:04:29,120 Speaker 1: to be said for this dynamic because TikTok is watching, 75 00:04:29,800 --> 00:04:35,160 Speaker 1: and TikTok's views have drastically changed since this hearing, so 76 00:04:35,200 --> 00:04:38,520 Speaker 1: something is definitely going on. I've definitely been shadow band. 77 00:04:38,560 --> 00:04:41,960 Speaker 1: I've spoken about certain people, certain families, and then immediately 78 00:04:42,080 --> 00:04:44,680 Speaker 1: my next video gets like forty views. Like I have 79 00:04:44,800 --> 00:04:47,680 Speaker 1: seen fucked up stuff happen on there where you've definitely 80 00:04:47,680 --> 00:04:50,520 Speaker 1: been put in the corner, like the corner, and your views, 81 00:04:50,560 --> 00:04:53,159 Speaker 1: your videos aren't being seen. I've seen people get on 82 00:04:53,240 --> 00:04:55,360 Speaker 1: and say, what the fuck is going on with the views? 83 00:04:55,640 --> 00:04:59,000 Speaker 1: I'm on strike. It's crazy. It is the wild, wild West. 84 00:04:59,279 --> 00:05:03,400 Speaker 1: So I underst dan why these kids are willing to say, fine, 85 00:05:04,279 --> 00:05:07,119 Speaker 1: take my information, spy on me. I don't care because 86 00:05:07,160 --> 00:05:12,720 Speaker 1: I'm now famous for talking about Chanel belts. But for others, 87 00:05:12,800 --> 00:05:15,800 Speaker 1: it's a scary proposition to be in this world that 88 00:05:15,960 --> 00:05:18,200 Speaker 1: other people over on Instagram and other people that I 89 00:05:18,320 --> 00:05:21,359 Speaker 1: know in the entertainment industry, they're like, I'm not fucking 90 00:05:21,360 --> 00:05:24,160 Speaker 1: going on TikTok. It's frightening over there. So it's definitely 91 00:05:24,279 --> 00:05:28,320 Speaker 1: multiple things going on in different worlds and brands. While 92 00:05:28,360 --> 00:05:31,600 Speaker 1: they like TikTok to promote and sell out, they're also 93 00:05:31,680 --> 00:05:35,600 Speaker 1: fucking terrified of TikTok. It is a rollercoaster of emotions 94 00:05:35,640 --> 00:05:49,960 Speaker 1: over there. When's the last time he sent an accidental 95 00:05:50,000 --> 00:05:55,159 Speaker 1: email or text? You know, or you ever put you 96 00:05:55,200 --> 00:05:56,920 Speaker 1: ever talk and you see that it's like putting the 97 00:05:56,960 --> 00:05:59,640 Speaker 1: words into your text. Imagine if it got sent. So 98 00:06:00,760 --> 00:06:04,279 Speaker 1: I am a client somewhere that I pay a good 99 00:06:04,279 --> 00:06:08,720 Speaker 1: amount of money per year, and someone in an office 100 00:06:09,760 --> 00:06:16,080 Speaker 1: said something snarky about me, and they accidentally sent the 101 00:06:16,160 --> 00:06:25,360 Speaker 1: email to Paul. And it was interesting because this particular situation. 102 00:06:25,600 --> 00:06:27,040 Speaker 1: I'm trying to give you a really I want to 103 00:06:27,080 --> 00:06:32,200 Speaker 1: give you a really exact analogy. Okay, Let's say that 104 00:06:33,520 --> 00:06:38,120 Speaker 1: you were getting a nose job and you sent to 105 00:06:38,279 --> 00:06:44,120 Speaker 1: the billing person at the plastic surgeon an email saying, 106 00:06:44,200 --> 00:06:47,760 Speaker 1: let's say they sent you a bill and you said 107 00:06:47,760 --> 00:06:50,880 Speaker 1: to them, why don't you send that bill? Can you 108 00:06:50,920 --> 00:06:53,040 Speaker 1: send that bill to Paul? Pretend Paul was paying or 109 00:06:53,080 --> 00:06:55,960 Speaker 1: your husband. You're telling the office if they can send 110 00:06:55,960 --> 00:06:59,520 Speaker 1: the bill to your husband, because your husband either pays 111 00:06:59,560 --> 00:07:04,080 Speaker 1: the bills or does the finances or needs to know something. 112 00:07:04,680 --> 00:07:10,080 Speaker 1: So I did that, and the snarky email that was 113 00:07:10,120 --> 00:07:15,320 Speaker 1: an inter office email, basically said why is she asking 114 00:07:15,400 --> 00:07:17,400 Speaker 1: us to send it? She's laying in bed with him 115 00:07:17,480 --> 00:07:22,000 Speaker 1: shaking my smh, Like, oh my god, just send it yourself. 116 00:07:22,080 --> 00:07:25,280 Speaker 1: They said that to each other. Now here's the interesting thing. 117 00:07:27,560 --> 00:07:30,400 Speaker 1: If I have something going on, like I have an accountant, 118 00:07:30,440 --> 00:07:33,160 Speaker 1: for example, and I'll send them any bill that comes 119 00:07:33,160 --> 00:07:36,920 Speaker 1: through from Britain's school, any landscaper, et cetera. So I 120 00:07:36,960 --> 00:07:39,000 Speaker 1: make sure it's all in one place. So it was 121 00:07:39,080 --> 00:07:41,640 Speaker 1: totally like something normal that I would be doing. But 122 00:07:41,680 --> 00:07:43,440 Speaker 1: this person just was, I guess, in a bad mood 123 00:07:43,480 --> 00:07:45,720 Speaker 1: that day or meaning there are fifty shades of great. 124 00:07:45,760 --> 00:07:48,840 Speaker 1: Years ago, I was producing an event for Sundance and 125 00:07:48,880 --> 00:07:52,040 Speaker 1: a girl she sent an email to someone she worked 126 00:07:52,040 --> 00:07:54,520 Speaker 1: with because it was so many details about this event, 127 00:07:54,560 --> 00:07:56,720 Speaker 1: and she said I'm so over her, which was about me, 128 00:07:56,920 --> 00:07:59,360 Speaker 1: and I responded, I'm so over me also because I 129 00:07:59,440 --> 00:08:01,600 Speaker 1: was over me and a thousand emails about this event, 130 00:08:01,680 --> 00:08:04,160 Speaker 1: and like, I got it. This one was literally like 131 00:08:04,240 --> 00:08:08,080 Speaker 1: calling your doctor to ask why you you know, why 132 00:08:08,160 --> 00:08:09,840 Speaker 1: you have a growth on your back? Like it was 133 00:08:09,920 --> 00:08:13,960 Speaker 1: doing exactly what I was supposed to be doing. So imagine. 134 00:08:14,120 --> 00:08:16,440 Speaker 1: So Paul didn't Paul got the email because he was 135 00:08:16,440 --> 00:08:18,680 Speaker 1: se seated on it, and he didn't tell me till 136 00:08:18,680 --> 00:08:20,480 Speaker 1: the next day because he knew I wouldn't sleep. I 137 00:08:20,520 --> 00:08:23,400 Speaker 1: was freaking out. Was weird? Was I was thinking more 138 00:08:23,400 --> 00:08:26,040 Speaker 1: about the person, like, oh my god, they must be 139 00:08:26,200 --> 00:08:30,880 Speaker 1: freaking out and the next and I sent an email 140 00:08:30,880 --> 00:08:36,000 Speaker 1: back and said, I just want to understand what would 141 00:08:36,040 --> 00:08:39,520 Speaker 1: provoke that email in any situation. But more importantly, do 142 00:08:39,600 --> 00:08:43,200 Speaker 1: you guys have a company policy to not trash your 143 00:08:43,240 --> 00:08:48,640 Speaker 1: own clients internally and externally? Which provoked me to say 144 00:08:48,679 --> 00:08:54,280 Speaker 1: something to my staff to say, don't put anything in writing, 145 00:08:54,480 --> 00:08:58,800 Speaker 1: like even loll or meh or ugh or any of 146 00:08:58,840 --> 00:09:02,040 Speaker 1: that stuff everyone does, everyone says, like their commentary. There 147 00:09:02,080 --> 00:09:04,840 Speaker 1: was somebody who asked me to do some event that 148 00:09:04,840 --> 00:09:06,880 Speaker 1: I would never normally do, or someone asks me to 149 00:09:06,880 --> 00:09:10,480 Speaker 1: go to something, you know, like do you want to 150 00:09:10,480 --> 00:09:12,200 Speaker 1: come do this appearance? And maybe for them it's a 151 00:09:12,200 --> 00:09:14,280 Speaker 1: really big deal and they think it's something that they 152 00:09:14,280 --> 00:09:15,720 Speaker 1: would really want me to do, but maybe for me, 153 00:09:15,760 --> 00:09:17,560 Speaker 1: I think it's not something that I would do. So 154 00:09:17,640 --> 00:09:20,600 Speaker 1: I would sometimes respond to my team be like, yeah, 155 00:09:20,760 --> 00:09:24,040 Speaker 1: pass or something that maybe hurt somebody's feelings, even though 156 00:09:24,040 --> 00:09:27,160 Speaker 1: pass is just basic. But just think about the words 157 00:09:27,200 --> 00:09:31,920 Speaker 1: you're using internally and externally, like anything in writing could 158 00:09:32,000 --> 00:09:38,640 Speaker 1: be seen by somebody else. And I was like cool 159 00:09:38,679 --> 00:09:42,679 Speaker 1: about it, totally cool about it, because accidents can happen, 160 00:09:42,800 --> 00:09:45,440 Speaker 1: and it really wasn't great, and but the it went 161 00:09:45,600 --> 00:09:47,959 Speaker 1: up to the top of that company not having anything 162 00:09:48,000 --> 00:09:49,440 Speaker 1: to do with me. I'm not the person that's going 163 00:09:49,480 --> 00:09:51,040 Speaker 1: to go like call the manager and mess around with 164 00:09:51,040 --> 00:09:53,960 Speaker 1: someone's livelihood. That's not me. But this is a business 165 00:09:53,960 --> 00:09:59,720 Speaker 1: that's very in the service business, and they are trying 166 00:09:59,720 --> 00:10:04,760 Speaker 1: to tech their clients because people are public people that 167 00:10:04,800 --> 00:10:07,439 Speaker 1: they work with, and it's just not a great practice. 168 00:10:07,480 --> 00:10:09,760 Speaker 1: So it doesn't matter whether you're not a public person 169 00:10:09,880 --> 00:10:11,680 Speaker 1: or you are. It's just a good practice to get 170 00:10:11,679 --> 00:10:15,720 Speaker 1: into to really understand that anything on that's that's texted 171 00:10:15,840 --> 00:10:19,240 Speaker 1: or emailed or recorded or left on a message thank 172 00:10:19,280 --> 00:10:21,600 Speaker 1: you Alec Baldwin with that message years ago to his 173 00:10:21,720 --> 00:10:23,800 Speaker 1: daughter can be used. And I say, it's a brin 174 00:10:23,880 --> 00:10:25,480 Speaker 1: all the time. Don't put anything in writing at all 175 00:10:25,679 --> 00:10:27,600 Speaker 1: like that. You would not want to be on the 176 00:10:27,600 --> 00:10:30,880 Speaker 1: louds keeper's loud speaker at school. So it got run 177 00:10:30,960 --> 00:10:33,160 Speaker 1: up the front flagpole. I have not asked about it 178 00:10:33,200 --> 00:10:36,439 Speaker 1: anymore because it's not my business anymore. And I don't, 179 00:10:36,559 --> 00:10:38,720 Speaker 1: you know, necessarily want need to work with this person 180 00:10:38,720 --> 00:10:40,800 Speaker 1: because they have such a hostile feeling towards me about 181 00:10:40,800 --> 00:10:43,800 Speaker 1: something that was so basic. And like I said, I'm 182 00:10:43,800 --> 00:10:45,800 Speaker 1: the first one to admit I can be a pain 183 00:10:45,840 --> 00:10:48,800 Speaker 1: in the ass, I can be abrupt, I'm straightforward, all 184 00:10:48,880 --> 00:10:52,480 Speaker 1: of that. The whole the whole message is you got 185 00:10:52,480 --> 00:10:55,000 Speaker 1: to you gotta keep your inside voice inside, particularly when 186 00:10:55,000 --> 00:10:58,080 Speaker 1: it's in writing and in text. You can't write your 187 00:10:58,200 --> 00:11:01,920 Speaker 1: laws and your ugh your mes and all that stuff 188 00:11:02,320 --> 00:11:05,959 Speaker 1: because it could be taken out of context by somebody 189 00:11:05,960 --> 00:11:09,760 Speaker 1: else or in context. And if you're in the service business, 190 00:11:09,800 --> 00:11:13,080 Speaker 1: you can't be in the business of talking badly about 191 00:11:13,120 --> 00:11:16,439 Speaker 1: the people you serve to other people internally or externally. 192 00:11:16,480 --> 00:11:19,680 Speaker 1: It's just not a good practice.