WEBVTT - Punch (TDE) 0:00:01.960 --> 0:00:05.000 R and B Money. 0:00:05.559 --> 0:00:13.880 We are than take Machi. We are the authority on 0:00:14.160 --> 0:00:19.079 all things R and B ladies and gentlemen money. Was 0:00:19.160 --> 0:00:23.919 tankal This is the R and B Money podcast. Yeah, 0:00:24.160 --> 0:00:30.000 the authority, yes, on all things R and B Arena 0:00:30.120 --> 0:00:35.040 R and B alrena topping. 0:00:35.400 --> 0:00:38.440 I don't even come outside. 0:00:38.520 --> 0:00:48.320 For less for less than this is? This is we 0:00:48.360 --> 0:00:49.080 are here. 0:00:49.320 --> 0:00:50.479 Yeah, tell them who we are with. 0:00:50.960 --> 0:01:01.880 Oh, President, didn't they look at this credits here? You 0:01:01.920 --> 0:01:04.040 know we're gonna get into the credits. 0:01:04.080 --> 0:01:06.480 I just want to announce my brother in the building, 0:01:07.480 --> 0:01:16.120 Terrence Punch Henderson, the president of t D right now currently. 0:01:16.880 --> 0:01:23.039 Currently appreciate that. Are you feeling, brother man, I'm good money. 0:01:23.319 --> 0:01:24.000 I know. 0:01:27.440 --> 0:01:35.480 I know that, I know Broy Yeah, t D of course. 0:01:36.480 --> 0:01:37.720 Like it's it's. 0:01:38.880 --> 0:01:43.080 You know, there's a there's a thing you know that 0:01:43.080 --> 0:01:47.480 that we're all able to recognize when we're in this business. 0:01:47.600 --> 0:01:53.160 And there's the word is dominance. When when you have. 0:01:53.920 --> 0:01:56.600 A crew or or a label or you know, a 0:01:56.720 --> 0:01:59.760 thing that comes along and just says, look, we're gonna 0:02:00.680 --> 0:02:03.520 we're gonna own the time for a moment. We're gonna 0:02:04.040 --> 0:02:07.160 lock up billboard, We're gonna lock up social media. 0:02:07.360 --> 0:02:09.079 We're gonna lock up branding. 0:02:09.080 --> 0:02:11.400 We're gonna We're gonna just lock that up for a 0:02:11.480 --> 0:02:15.080 moment and secure a spot amongst the. 0:02:15.000 --> 0:02:16.359 Top of everything. 0:02:17.720 --> 0:02:21.040 Yes, sir, because you can call it out the people 0:02:21.120 --> 0:02:24.800 that are at the top of the game. It's not 0:02:24.840 --> 0:02:29.360 a mystery. We know who's in the fucks these peoples 0:02:29.360 --> 0:02:37.800 are right, and you guys keep doing it? Man, what 0:02:37.800 --> 0:02:39.799 what why are you doing this? 0:02:39.919 --> 0:02:40.239 Why? 0:02:40.280 --> 0:02:43.880 Why be so disrespectful that the was that the goal 0:02:43.960 --> 0:02:45.880 to disrespect everybody? 0:02:46.280 --> 0:02:50.600 Absolutely come through and shake this thing. 0:02:51.680 --> 0:02:54.359 Yeah, but now you know what it's really just about, 0:02:55.480 --> 0:02:58.320 in its essence, is just the passion and love for 0:02:58.400 --> 0:03:00.880 what we're doing, You know what I mean. I don't 0:03:00.960 --> 0:03:03.720 sound like too much of a cliche answer, but it's real, 0:03:03.880 --> 0:03:07.440 Like I think we'll be doing it, most of us 0:03:07.600 --> 0:03:09.840 be doing it free if it wasn't even getting paid. 0:03:10.520 --> 0:03:13.040 So it's that that same passion and love that we 0:03:13.120 --> 0:03:16.880 started with, and people just happen to relate to it. 0:03:17.960 --> 0:03:19.880 I don't think you can do it unless you have 0:03:20.000 --> 0:03:23.680 that right because everything else is so fleeting, everything else 0:03:23.760 --> 0:03:27.440 is up and down, and so is what is the nuance? 0:03:27.720 --> 0:03:32.960 What is the deciding factor in you staying in when 0:03:34.160 --> 0:03:37.520 when the desires and the dreams look cloudy and don't 0:03:37.560 --> 0:03:39.560 look like they're adding up to the thing that you 0:03:39.640 --> 0:03:40.640 believed it was going to. 0:03:40.680 --> 0:03:45.200 Be, it's gotta be some love involved, No, absolutely, you 0:03:45.240 --> 0:03:46.920 know what I mean. That's what it's all about to me, 0:03:47.040 --> 0:03:52.080 is the It's that exchange of love back and forth, 0:03:52.240 --> 0:03:56.160 like once I learned something, then I can pass it 0:03:56.200 --> 0:03:59.040 to somebody else. And the joy they feel when they 0:03:59.120 --> 0:04:01.280 learn something new, you see it in their face, Like 0:04:01.360 --> 0:04:04.360 that's the the essence when you strip everything down to 0:04:04.400 --> 0:04:09.080 its bare minimum for me, and that's whether it's learning 0:04:09.120 --> 0:04:12.880 the new concept, learning how to write a certain way, 0:04:13.000 --> 0:04:18.479 learning how to vocalize a certain way, like just the learning. 0:04:19.080 --> 0:04:21.760 I mean, it's the love for learning that really keep 0:04:21.800 --> 0:04:23.080 me going and motivated. 0:04:23.680 --> 0:04:27.640 So to expound on something you said, just even you're 0:04:27.640 --> 0:04:31.440 saying stripping things down right, right, let's let's let's let's 0:04:31.520 --> 0:04:34.039 let's go back to the beginning and strip down this 0:04:34.200 --> 0:04:39.600 whole inception and the mindset that you guys had with 0:04:39.760 --> 0:04:41.080 starting to label like TD. 0:04:41.520 --> 0:04:45.240 Right, So I start from the beginning. I was. 0:04:46.880 --> 0:04:50.000 I was trying to start my own record company with 0:04:50.160 --> 0:04:52.120 a couple of more partners that I went to school 0:04:52.160 --> 0:04:55.359 with you know what I mean, I learned very quick 0:04:55.400 --> 0:04:58.680 that you need a few dollars to to get that. 0:04:59.120 --> 0:05:01.040 Yeah, yeah, you know what I mean. 0:05:03.240 --> 0:05:07.440 So I was just always constantly studying music, the music industry, 0:05:08.160 --> 0:05:10.880 anything I gotta do with it. The magazine pop up, 0:05:10.920 --> 0:05:14.200 I'm reading the cover to cover, an interview on I'm 0:05:14.240 --> 0:05:16.800 watching it behind the scenes. Come, I'm looking at that 0:05:17.839 --> 0:05:20.920 and uh top, who's my blood relative? 0:05:21.960 --> 0:05:23.280 Oh y'all family? Family? 0:05:23.360 --> 0:05:28.839 Yeah? Okay, actually yeah, uh his mom and my grandmother sisters. 0:05:29.760 --> 0:05:32.479 Wow, makes even more sense now, right. 0:05:33.360 --> 0:05:38.560 So he was just getting started in the music business, 0:05:38.920 --> 0:05:41.160 so he won foot in the street, one foot, you 0:05:41.200 --> 0:05:43.920 know what I'm saying, trying to get things going. So 0:05:43.960 --> 0:05:47.719 he built the studio at his house and Carson. So 0:05:47.800 --> 0:05:50.120 I always pull up, like I have a little lunch 0:05:50.200 --> 0:05:51.200 break or something that worked. 0:05:51.360 --> 0:05:53.600 How far is is Watts to Carson? 0:05:54.360 --> 0:05:59.039 It's, uh, well, Compton is right in between. So it's Watts, 0:05:59.320 --> 0:06:04.080 Compton and Carson if you're traveling straight down Central, so 0:06:04.120 --> 0:06:08.920 it's one city over. But so yeah, I pull up 0:06:08.960 --> 0:06:12.559 on him, and you know, we'll just talk and talk 0:06:12.600 --> 0:06:15.159 and talk and just had these conversations about music and 0:06:15.160 --> 0:06:15.880 about business. 0:06:15.920 --> 0:06:18.479 So at one point he was like, Yo, you just 0:06:18.480 --> 0:06:19.479 come over here and do it with me. 0:06:20.640 --> 0:06:24.560 So I'm like yeah, So that happened, and that's when 0:06:24.600 --> 0:06:28.320 the early days of TD started the form. So we 0:06:28.400 --> 0:06:32.000 have artists coming through and producers coming through making beats. 0:06:32.520 --> 0:06:38.800 So eventually Jay Rock came through maybe a few months 0:06:38.839 --> 0:06:44.280 after that. Kendrick came through a year later. So then 0:06:44.320 --> 0:06:46.880 we got school Boy Q shortly after him. 0:06:47.000 --> 0:06:49.039 So and what year is this? 0:06:49.040 --> 0:06:55.440 This is uh, it's about four, roughly maybe three going 0:06:55.440 --> 0:06:56.200 into four. 0:06:56.800 --> 0:06:57.479 So what look, so. 0:06:57.960 --> 0:07:03.120 What was your your setup in terms like in terms 0:07:03.120 --> 0:07:05.240 of the structure, what was the invitation because you're saying 0:07:05.279 --> 0:07:09.120 you guys were starting a record company, right, and what 0:07:09.160 --> 0:07:13.080 did that necessarily entail to to get the word out, 0:07:13.080 --> 0:07:15.680 to get people thinking that they needed to come through 0:07:15.720 --> 0:07:16.960 and see what you guys were doing. 0:07:17.600 --> 0:07:19.520 I mean, our whole thing was just trying to figure 0:07:19.560 --> 0:07:22.640 out a way to get to these major labels. So 0:07:23.840 --> 0:07:27.160 he was doing stuff like this, snak the top or 0:07:27.240 --> 0:07:30.240 go to the industry book, that thick industry book they 0:07:31.040 --> 0:07:34.280 and in the back it's a glossary like everybody names 0:07:34.360 --> 0:07:38.200 and positions and they offer his phone numbers. So he 0:07:38.280 --> 0:07:41.480 had called a label and fake like he had a 0:07:41.520 --> 0:07:45.160 meeting with the CEO whatever and they end up calling 0:07:45.200 --> 0:07:47.520 him back and build a relationship like that. 0:07:47.600 --> 0:07:50.960 It was that or we go pack down record plants 0:07:51.120 --> 0:07:52.560 you in there, we. 0:07:52.600 --> 0:08:02.400 Go you've lived on. 0:08:06.440 --> 0:08:06.880 Figures. 0:08:14.000 --> 0:08:17.520 Yeah, So you guys were really like, we're going to 0:08:17.640 --> 0:08:21.120 start a record company, and it's going to just encompass 0:08:21.680 --> 0:08:24.680 everything a record company does, and then we're gonna we're 0:08:24.680 --> 0:08:28.240 gonna start looking for the pieces to put together to 0:08:28.360 --> 0:08:29.240 make it what it is. 0:08:29.320 --> 0:08:33.280 And then you start naming all the all the artists. Yeah, 0:08:33.360 --> 0:08:35.160 and Jay Rock obviously from your neighborhood. 0:08:35.240 --> 0:08:40.120 So that's that made the most sense in the beginning, right, Yeah, 0:08:40.240 --> 0:08:42.520 it's talented young homie from your neighborhood. 0:08:42.840 --> 0:08:44.600 It's the first thing we're gonna invest in. 0:08:44.840 --> 0:08:45.400 Absolutely. 0:08:45.679 --> 0:08:48.400 But the thing is, like we was winging it, yeah, 0:08:48.440 --> 0:08:51.560 I mean were trying to see what was going to stick. Yeah, 0:08:52.040 --> 0:08:56.760 because again, we didn't have no prior experience in how 0:08:56.800 --> 0:08:59.800 to build a record label. So we're just going off 0:08:59.800 --> 0:09:01.679 of kind of you know, I mean, just pieces that 0:09:01.720 --> 0:09:05.520 we seeing or stuff we're hearing about and just building 0:09:05.559 --> 0:09:09.000 from there. Like even the way Jay Rock came about, 0:09:09.080 --> 0:09:12.599 like it was another guy from our neighborhood that was 0:09:12.600 --> 0:09:15.840 supposed to be coming to the studio that day. So 0:09:16.640 --> 0:09:18.480 Top hit, He'm like, y'all, I'm gonna be over there. 0:09:19.160 --> 0:09:21.440 You're gonna pick y'all up for the studio. So this 0:09:21.600 --> 0:09:24.680 kid got impatient, like I guess he was waiting on 0:09:24.679 --> 0:09:26.960 the ports too long, and Jay Rock was with him. 0:09:27.520 --> 0:09:28.480 So this nigga ended up. 0:09:28.480 --> 0:09:30.160 Leaving Jay Rock stay. 0:09:30.360 --> 0:09:31.200 Jay Rock stayed. 0:09:32.160 --> 0:09:34.360 As soon as he walked out, that's from Top pulled up. 0:09:35.400 --> 0:09:37.719 I was like, where so and so at man, he 0:09:37.840 --> 0:09:42.400 took off. I'm finna go to the studio rolling. Jay 0:09:42.480 --> 0:09:44.319 Rock opped in the car. Another dude opp in the car. 0:09:44.400 --> 0:09:47.040 Once he hear a Jay Rock voice, that. 0:09:47.160 --> 0:09:51.160 Was it's how long did it take y'all to get 0:09:51.280 --> 0:09:51.960 the Warner deal? 0:09:53.400 --> 0:09:56.280 Uh? We got the Warner That was your first was the. 0:09:56.280 --> 0:10:01.000 First one street into the major label system? Right, yep? 0:10:01.440 --> 0:10:01.720 It was. 0:10:04.280 --> 0:10:08.880 We got that deal off of tops relationships, you know 0:10:08.920 --> 0:10:10.800 what I mean, Like, we didn't build the buzz in 0:10:10.840 --> 0:10:14.079 the street first yet, and then because of the buzz. 0:10:13.880 --> 0:10:14.400 Get the deal. 0:10:15.080 --> 0:10:18.200 So it was all on relationships and they heard rock 0:10:18.240 --> 0:10:20.920 and they like rock, and that was the deal. 0:10:20.960 --> 0:10:25.400 From there, I think that was about oh six maybe so. 0:10:25.360 --> 0:10:27.640 A few years then, yeah, for sure. So had you 0:10:27.679 --> 0:10:28.920 guys had any music out? 0:10:30.760 --> 0:10:34.440 Not really because this but again, this is a funny 0:10:34.480 --> 0:10:39.080 time in the business to transition between all of the 0:10:39.120 --> 0:10:41.320 digital stuff and then the blog era. 0:10:41.200 --> 0:10:45.240 And all of this stuff. So it was like, where 0:10:45.280 --> 0:10:46.240 do you actually put it out? 0:10:46.240 --> 0:10:49.120 We press somem CDs up, you know what I mean, 0:10:49.160 --> 0:10:51.760 and you know, we get out and go try to 0:10:51.800 --> 0:10:53.040 sell them and hand them out. 0:10:53.120 --> 0:10:56.040 But that was the extent of it at that time. 0:10:56.600 --> 0:10:58.680 So at this point it's just really money going out. 0:10:59.160 --> 0:11:01.480 Yeah. Absolutely, letric build. 0:11:01.320 --> 0:11:03.920 Crazy, right, I mean, because that's that's the thing, right, 0:11:04.000 --> 0:11:06.960 Like we always talk about it. We pride ourselves on 0:11:07.040 --> 0:11:10.480 being an informative show absolutely, you know what I mean, 0:11:10.520 --> 0:11:13.880 and letting people know like what this thing takes and 0:11:13.960 --> 0:11:16.120 how this you know. Obviously we're in a different era 0:11:16.280 --> 0:11:18.640 now where a lot of cast is getting. 0:11:18.360 --> 0:11:19.240 Cracking on their phone. 0:11:19.440 --> 0:11:23.599 Yeah that's far in few, right, people don't And a 0:11:23.640 --> 0:11:25.600 lot of those casts that got cracked on that phone 0:11:26.520 --> 0:11:29.560 was only cracking for a year, six months, eighteen months. 0:11:29.920 --> 0:11:33.440 We're talking about twenty years, twenty plus years inste that 0:11:33.520 --> 0:11:35.680 y'all still doing your thing and at the highest level. 0:11:36.240 --> 0:11:42.760 So that initial three years probably helps sustain what you 0:11:42.840 --> 0:11:44.080 guys are now, oh. 0:11:43.960 --> 0:11:48.040 For sure, because that built all of the chemistry that built. 0:11:48.080 --> 0:11:51.320 That was the learning period, That was the incubation, you 0:11:51.320 --> 0:11:56.440 know what I mean, like everything we imagine everything we're 0:11:56.440 --> 0:12:01.640 doing now during that time for like what you said though, 0:12:01.760 --> 0:12:04.600 like money was just going out, like everybody eating off 0:12:04.600 --> 0:12:05.920 the top pocket at this point. 0:12:07.000 --> 0:12:09.400 You know what I'm saying, everybody, the whole team at 0:12:09.400 --> 0:12:09.880 this point. 0:12:10.720 --> 0:12:14.079 Yeah, man, ain't nobody got no jobs. Ain't nobody everybody 0:12:14.080 --> 0:12:18.280 trying to do this music thing. So that's the dollar 0:12:18.320 --> 0:12:20.000 menu on a jack in the box every day. 0:12:21.800 --> 0:12:27.000 Me and mister split the happy Males. Yeah, right around 0:12:27.000 --> 0:12:27.480 the corner. 0:12:30.920 --> 0:12:33.240 To the mind and caramel Apple. 0:12:36.120 --> 0:12:38.840 I know the menu, will That's exactly what it was 0:12:39.200 --> 0:12:40.080 trying to figure it out. 0:12:40.720 --> 0:12:44.199 So and again the studio is attached to the tops house. 0:12:44.840 --> 0:12:46.840 So, like I said, when the electric bill going crazy, 0:12:46.880 --> 0:12:48.480 like we were running the studio all night. 0:12:49.600 --> 0:12:52.000 That's that's the part I was going to ask you 0:12:52.000 --> 0:12:54.199 about that because you said you put a studio at 0:12:54.200 --> 0:12:54.679 his house. 0:12:54.880 --> 0:12:56.640 Right, So not only. 0:12:58.240 --> 0:13:02.120 Is this like you know this that he has for 0:13:02.400 --> 0:13:04.720 you know, creating this label. It's not like he got 0:13:04.720 --> 0:13:08.040 this somewhere else either, right, y'all going to his house 0:13:08.080 --> 0:13:09.120 every day. 0:13:08.920 --> 0:13:10.319 Absolutely, So. 0:13:11.760 --> 0:13:14.960 It's a door that lead into the house from the studio, 0:13:15.520 --> 0:13:18.079 so things going right to the kitchen too, right yeah, 0:13:18.200 --> 0:13:21.080 and eating up all a couple of noodles and cereal 0:13:21.360 --> 0:13:25.240 and whatever. So it was like really everybody's house at 0:13:25.240 --> 0:13:28.520 this point. He welcomed everybody in. Yeah, you know what 0:13:28.520 --> 0:13:31.839 I mean. But again, that was the that was the 0:13:31.880 --> 0:13:34.960 period that really cemented us in what we was doing 0:13:35.120 --> 0:13:35.920 in our goals. 0:13:36.320 --> 0:13:41.280 And ultimately there was no real success from that first deal. 0:13:41.760 --> 0:13:42.960 No, it was not at all. 0:13:43.200 --> 0:13:46.720 So now you go three years, you get to the deal, but. 0:13:46.600 --> 0:13:49.240 Then you also find out what this music business shit 0:13:49.720 --> 0:13:50.640 it's really about. 0:13:50.800 --> 0:13:54.120 All we learned quick because we thought once Swoon's Rock signed, 0:13:54.200 --> 0:13:54.800 we won. 0:13:54.760 --> 0:13:55.160 It's over. 0:13:55.320 --> 0:13:59.120 Yeah, that littlely you know, that's when it starts, right, 0:13:59.360 --> 0:14:01.280 you know what I mean, That's when it really you 0:14:01.360 --> 0:14:04.000 really got to get cooking at this point. So we 0:14:04.000 --> 0:14:07.679 were sitting back taking a lot of direction from the 0:14:07.720 --> 0:14:13.400 record company, which never been the thing to do, just 0:14:13.400 --> 0:14:18.520 from a standpoint of we dictate the culture, you know 0:14:18.559 --> 0:14:22.440 what I mean, and they helped facilitate what we dictate. 0:14:24.000 --> 0:14:26.800 So we was sitting back and waiting for them to 0:14:26.840 --> 0:14:28.840 do it and tell us what to do and how 0:14:28.920 --> 0:14:31.600 to move and this and that, and we ended up 0:14:32.440 --> 0:14:36.440 just being stagnant for a while. And once we finally 0:14:36.480 --> 0:14:41.080 got some movement, like after we had it's gonna impact 0:14:41.120 --> 0:14:44.440 that radio with the joint, that rock deal with Lil 0:14:44.520 --> 0:14:45.400 Wayne caught all my. 0:14:45.440 --> 0:14:49.360 Life, my life the week before. It was a whole 0:14:49.400 --> 0:14:50.880 regime change at the label. 0:14:51.760 --> 0:14:55.120 Been there, b We all know about those, right, So 0:14:55.480 --> 0:14:57.880 when they come in, they shut down everything that was 0:14:57.960 --> 0:14:59.040 going on before them. 0:15:00.200 --> 0:15:00.760 You know what I mean. 0:15:00.840 --> 0:15:05.040 And we're like, yo, we hot just one week a 0:15:05.120 --> 0:15:08.960 week before. Shit, So they, you know what I mean, 0:15:09.560 --> 0:15:13.320 shut that down or whatever. So radio backed up. We 0:15:13.360 --> 0:15:15.280 ain't really get no real spins on it like we 0:15:15.360 --> 0:15:16.360 should have or whatever. 0:15:16.920 --> 0:15:17.120 Like this. 0:15:17.240 --> 0:15:19.560 When Wayne was at his peak, it's like eight, you 0:15:19.760 --> 0:15:24.160 got everything you need the boy, we got our you 0:15:24.200 --> 0:15:24.600 know what I mean. 0:15:26.040 --> 0:15:28.360 So you can imagine how we felt at the time. 0:15:29.240 --> 0:15:34.080 So do you immediately try to get out of the deal. 0:15:35.040 --> 0:15:38.920 Nah. We actually said, you know what, it's a regime change. 0:15:40.080 --> 0:15:43.120 I understand it. This business. Let's try to rock with 0:15:43.200 --> 0:15:45.520 these dudes and see, you know what I mean, Well, 0:15:45.560 --> 0:15:48.240 we can get get out of it. So we ended 0:15:48.320 --> 0:15:52.520 up going through another year of hoops and then pushing 0:15:52.560 --> 0:15:56.920 the gold post back. M hmm, because what I actually 0:15:56.960 --> 0:15:57.640 figured out. 0:15:57.640 --> 0:15:59.720 Was they didn't really want us there, but they didn't 0:15:59.720 --> 0:16:02.880 want to droppers m hm. You know burbank is right 0:16:02.920 --> 0:16:07.160 around the corner. You can drive up the burbank, So 0:16:07.280 --> 0:16:10.720 they didn't want to deal with that headache, so to speak. 0:16:11.160 --> 0:16:14.720 And at that time, I want to say, there was 0:16:14.920 --> 0:16:19.040 no other rap over there was it, you know what 0:16:19.160 --> 0:16:21.200 that time because I mean Warner at that time, in 0:16:21.320 --> 0:16:24.080 my opinion, was known for R and B and like 0:16:24.520 --> 0:16:26.040 Eric was signed there at that time. 0:16:26.280 --> 0:16:29.480 Right at that time, it was us. It was Mike Jones. 0:16:29.960 --> 0:16:30.560 Was Mike Jones. 0:16:31.200 --> 0:16:35.240 Yeah, and then uh forty when he had that surgeons. 0:16:34.840 --> 0:16:38.240 Or whatever he did, he had he did have that. 0:16:38.400 --> 0:16:39.920 He did have that dealer at the time. 0:16:39.880 --> 0:16:43.040 And a little scrappy was over there too, So they 0:16:43.080 --> 0:16:45.120 had like that thing going the west. 0:16:45.280 --> 0:16:46.960 And mixed south. Yeah. 0:16:48.320 --> 0:16:53.800 But so they were asked us to do stuff. We'll 0:16:53.880 --> 0:16:56.240 hit that goal and then they'll move it. Say all right, 0:16:56.320 --> 0:16:59.360 now you gotta do this. Then we do that spot 0:16:59.400 --> 0:17:02.280 in the time, right, because they really they was doing 0:17:02.360 --> 0:17:05.439 stuff like when they knew we was coming to the building, 0:17:05.560 --> 0:17:08.600 you know, down their promo room. They had their priorities. 0:17:08.800 --> 0:17:10.840 They hurry up it right at the name at the 0:17:10.920 --> 0:17:15.720 top of the board for a couple post is up here, 0:17:15.920 --> 0:17:19.520 right look j Rock exactly. But we had gotten so 0:17:19.720 --> 0:17:23.480 cool with like the interns and everybody in the building 0:17:23.760 --> 0:17:25.640 what they was doing, their callers, and like, yo, man, 0:17:25.680 --> 0:17:27.720 they just put that stuff up right before y'all can. 0:17:29.000 --> 0:17:30.560 So we like, all, we know what time it is, 0:17:30.760 --> 0:17:33.240 so we went, uh, we end up acting for the 0:17:33.280 --> 0:17:35.720 release and what year is this? 0:17:35.840 --> 0:17:35.959 Now? 0:17:36.720 --> 0:17:39.359 This is twenty ten. 0:17:40.640 --> 0:17:43.879 It's now twenty ten, right from an initial deal that 0:17:43.960 --> 0:17:48.639 got done in six right, oh yeah, yeah, come on, 0:17:48.880 --> 0:17:50.960 you got to speak on it, bro, because people think 0:17:53.320 --> 0:17:56.520 it just got cracking because we haven't even got into 0:17:57.160 --> 0:17:57.720 scope yet. 0:17:57.800 --> 0:18:00.520 Then got scope. What I'm saying, he ain't got into 0:18:00.560 --> 0:18:01.560 section eighty yet. 0:18:01.920 --> 0:18:05.199 Right, it's insane. What's funny is. 0:18:06.800 --> 0:18:10.080 Rock was shooting the Freshman cover twenty ten Double XL 0:18:10.160 --> 0:18:13.760 Freshman the same day me and Top went to the 0:18:13.840 --> 0:18:15.200 office to ask for the release. 0:18:16.520 --> 0:18:17.959 So we in the office, you know, I mean, we're 0:18:18.000 --> 0:18:21.960 going back and forth, we arguing with these dudes, and what. 0:18:22.119 --> 0:18:25.840 Stuck out to me was one of the head guys, 0:18:26.000 --> 0:18:28.080 was like, you know what, we like you guys. You 0:18:28.160 --> 0:18:32.080 guys are cool. Call us if you ever get a 0:18:32.200 --> 0:18:38.440 Southern artist. And I'm like, that's right. That was my face, 0:18:38.600 --> 0:18:41.480 just like that, like what are you talking about? Southern artist? 0:18:42.160 --> 0:18:44.920 So it let me know then, like how the industry worked. 0:18:45.359 --> 0:18:49.200 So it's hot time. So that's what they wanted to 0:18:49.240 --> 0:18:50.040 focus on, and that. 0:18:50.080 --> 0:18:51.520 Is what they had been making some money off of. 0:18:51.760 --> 0:18:54.320 Yeah, for sure, you know what I mean. 0:18:54.400 --> 0:18:56.920 This is when oj the Juice Man was hot, like 0:18:57.040 --> 0:18:59.760 I said, Mike Jones, and the Houston thing was moving, 0:19:01.119 --> 0:19:06.840 Little John was popping, Atlanta was booming. So it's like, oh, 0:19:06.880 --> 0:19:10.200 you're not looking for talent, you're looking for whatever the 0:19:10.280 --> 0:19:13.880 trend is. So we don't belong here nowhere like all right, 0:19:14.560 --> 0:19:19.159 were out, So we left with everything like all the 0:19:19.320 --> 0:19:23.199 masters and a promo van m. 0:19:23.320 --> 0:19:32.920 Hmm got down you heard him, pat down, left with 0:19:33.000 --> 0:19:39.960 a Warner promo ban promot. 0:19:41.320 --> 0:19:46.439 Leave so wrapped it in j Rocks. Oh man, we outside. 0:19:48.760 --> 0:19:51.439 We took that thing across the country two times. 0:19:52.520 --> 0:19:55.800 Oh, this is great, that's great. 0:19:56.200 --> 0:19:58.240 When when I got when I got out of my deal, 0:19:58.240 --> 0:20:06.320 I don't think I took a promoman with yeah you 0:20:06.400 --> 0:20:09.040 still got the kids right, You got the kids right? 0:20:09.280 --> 0:20:11.040 Yeah? Yeah, yeah, I. 0:20:11.160 --> 0:20:17.359 Love that thing up put them in there too. 0:20:17.960 --> 0:20:22.399 It's funny. But you know what, though, what we learned 0:20:22.520 --> 0:20:25.000 from that is we can't rely on nobody but us. 0:20:25.440 --> 0:20:29.840 Yeah, so looking back at it, it was a blessings 0:20:29.880 --> 0:20:34.919 a teacher, but moment teacher, absolutely absolutely, because now Kendrick 0:20:35.040 --> 0:20:37.600 is bubbling, so we know what to do now. 0:20:38.520 --> 0:20:41.760 So he's bubbling right after you guys walk away from 0:20:41.800 --> 0:20:45.679 that deal, yep, and and what what how is he bubbling? 0:20:46.320 --> 0:20:47.560 What is he on? What did he do? 0:20:48.600 --> 0:20:54.280 This is so now this is the blog era, you 0:20:54.320 --> 0:20:56.160 know what I mean. So when you send the blogs 0:20:56.440 --> 0:21:00.720 your record, they're doing right up on it Man introduced 0:21:00.720 --> 0:21:02.720 and you letting people know who you are, where you're from, 0:21:02.800 --> 0:21:05.440 and then they'll post a song and people are going 0:21:05.560 --> 0:21:06.159 during comment. 0:21:07.000 --> 0:21:07.920 So that was the thing. 0:21:08.119 --> 0:21:10.280 So all the blogs start showing a lot of love 0:21:10.359 --> 0:21:13.480 at that point. So whenever we blast out a joint, 0:21:13.760 --> 0:21:16.320 everybody will posted everywhere. So we started getting a little 0:21:16.359 --> 0:21:20.520 traction that way. So now's we're going straight to the 0:21:20.600 --> 0:21:24.760 people now, as opposed to waiting on a record company 0:21:24.840 --> 0:21:25.640 to do something. 0:21:26.280 --> 0:21:30.879 And at this point, Kendrick is hype man. He going 0:21:31.119 --> 0:21:32.040 road with him, right he was. 0:21:33.280 --> 0:21:37.520 I mean that's what technically, yes, but I mean not really. 0:21:37.800 --> 0:21:40.800 He's doing his own artist thing. But to put him 0:21:40.800 --> 0:21:43.040 on stages, he's on stage with Rock. 0:21:43.080 --> 0:21:46.600 See, the plan was we want to showcase Kendrick too. 0:21:46.920 --> 0:21:48.840 Okay, you know what I mean, because he building at 0:21:48.880 --> 0:21:51.040 the same time Rock building everything Rock going through. 0:21:51.160 --> 0:21:52.679 He's going through right next to him. 0:21:53.520 --> 0:21:56.600 So if Rock got a show, we have Kendrick do 0:21:56.680 --> 0:21:59.520 two songs in the middle of his set, wild hype 0:21:59.560 --> 0:22:02.479 man until yeah, so he hyped man for rock, Rock 0:22:02.480 --> 0:22:04.680 would go off. He'll do two records Rock come back, 0:22:04.760 --> 0:22:06.600 and you know what I mean. So that's how we 0:22:07.280 --> 0:22:09.639 was running the thing so you can get familiar with him. 0:22:10.800 --> 0:22:11.520 It's very. 0:22:13.080 --> 0:22:17.720 Town yeah right, you know what I'm saying, Very very 0:22:17.840 --> 0:22:22.080 bad boy ish, very like just continuing to use the heat. 0:22:22.720 --> 0:22:27.640 Yes, right on over, absolutely, right on over, Like yeah, 0:22:27.760 --> 0:22:30.720 I love that. No, for sure, that was the whole thing. 0:22:30.960 --> 0:22:34.040 Like we're a team, you know what I'm saying, even 0:22:34.119 --> 0:22:38.800 with rock, like Rock making his album, everybody's involved. Yeah, 0:22:39.080 --> 0:22:42.200 if they got a chorus, idea, let me try this 0:22:42.240 --> 0:22:44.760 hook on your thing, all right, back do it. If 0:22:44.840 --> 0:22:48.000