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Speaker 1: Hello, I'm not Scott Sasnik, I'm Michael Baugh and I'm

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Speaker 1: Evan no Wi williams As because that we don't have

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Speaker 1: Scott today because he is off on assignment. As they

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Speaker 1: say in the news, business have other work. Well, we're

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Speaker 1: trying to talk about the business sports. We're here for

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Speaker 1: you each and every week Mondays, Wednesdays and Thursdays right here,

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Speaker 1: and we're gonna talk about some of the biggest sports

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Speaker 1: stories that's going on. And I guess we got to

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Speaker 1: start with the unibrow Anthony Davis and he realizes that

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Speaker 1: Ruffles have ridgets. Let me explain. At a press event

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Speaker 1: at the NBA store in New York City, Ruffles, the

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Speaker 1: potato chip brand, announced that it has entered a chip

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Speaker 1: deal with the newest member of the Los Angeles Lakers.

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Speaker 1: Well reportedly anyway, Anthony Davis. Uh to develop bold new

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Speaker 1: products and transformational fan experience. Yeah, this didn't take long.

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Speaker 1: About a week after Anthony Davis was involved in a

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Speaker 1: in a blockbuster NBA trade that will send him over

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Speaker 1: to the Lakers. Uh. Yeah, he announces a deal with Ruffles.

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Speaker 1: I guess I should say a deal with PepsiCo, which

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Speaker 1: owns Ruffles the Potato chip maker. Um, there's some fun

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Speaker 1: things in here. I mean he's gonna be a you know,

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Speaker 1: a brand ambassador for Ruffles. He claims that he's also

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Speaker 1: gonna be, you know, helping develop new products with PepsiCo.

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Speaker 1: But there's another piece to this which I thought was

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Speaker 1: fairly interesting. He also simultaneously released or debuted a new

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Speaker 1: Nike shoe that is a collaboration between Ruffles, Anthony Davis, Nike,

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Speaker 1: and a shoe designer named Dominic Shambrone. I apologize if

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Speaker 1: I messed that name up, um, but it's kind of

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Speaker 1: a cool collaboration. He's a Nike endorser as well. You know,

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Speaker 1: he's bringing together now multiple different companies that are working

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Speaker 1: with him to create new product. I heard the looks crisp. Yeah,

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Speaker 1: and if you look at the photos of the shoe,

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Speaker 1: but it's got it's got kind of patented ruffles, you know,

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Speaker 1: edges around the top, inside the tongue. There's shoetrition facts,

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Speaker 1: so like kind of a mock nutrition fact label that

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Speaker 1: has the size and what else is in the shoe, etcetera. Um,

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Speaker 1: so there's there's some fun things there. Um, Anthony Davis,

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Speaker 1: you know, for for folks who don't know, you know,

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Speaker 1: number former number one pick, six, time NBA All Star,

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Speaker 1: he's one of the best players in the league. He's

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Speaker 1: on number thirty nine on Forbes list of the highest

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Speaker 1: paid athletes in the world, um, including nine million dollars

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Speaker 1: of endorsements, so he's already kind of an endorsement uh,

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Speaker 1: endorsement king. My question for you, Michael, moving over to

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Speaker 1: l A, do you think things changed dramatically for Anthony

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Speaker 1: Davis being going from you know, one of the smallest

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Speaker 1: markets in the NBA in New Orleans over to the

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Speaker 1: second biggest in Los Angeles and playing for you know,

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Speaker 1: one of these you know, principal top two brands in

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Speaker 1: the NBA. Do you think things change a bit for

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Speaker 1: him from an endorsement stamp. Oh, yeah, because one, obviously

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Speaker 1: you're going to Los Angeles, so now you have a

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Speaker 1: huge market. Never mind, you're gonna pick up all those

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Speaker 1: little local sponsorship shouldn't say little, but I mean yeah,

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Speaker 1: I'll take a couple of those, So you know you're

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Speaker 1: gonna pick up all of that. Obviously you've got this

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Speaker 1: going on here, uh with ruffles, So yes, and and

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Speaker 1: and furthermore, now just about the chances of the Los

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Speaker 1: Angeles Lakers. Supposedly now the odds are high that they're

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Speaker 1: going to win the championship. They're the favorite now, yeah,

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Speaker 1: which sometimes we gotta take a settle down approach because

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Speaker 1: you know it's yes, I get it to you. You

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Speaker 1: have Lebron and now you have you know, the unit

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Speaker 1: brow and that third component. What's going to be the key.

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Speaker 1: I'm just wondering who it's going to be. Yeah, so

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Speaker 1: what we'll see who the who the Lakers do add

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Speaker 1: Kemba Walker, I hear you know there's a lot of

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Speaker 1: rumors out there about him. Um, but you're right. I mean,

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Speaker 1: there's definitely some kind of benefit. Uh, you can be

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Speaker 1: a star in any market. I think Lebron James proved

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Speaker 1: that he might be more of an exception than the rule.

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Speaker 1: But I do think you can be you know, you

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Speaker 1: can have endorsements and be one of the most highest

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Speaker 1: profile players in the NBA, regardless of where you're playing.

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Speaker 1: I think the Greek Freak is another good example up

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Speaker 1: in Milwaukee, not not a huge market, but this this

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Speaker 1: move to l A will help a longtime friend of

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Speaker 1: the program, Bob Dorfman, who's a marketing executive out in

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Speaker 1: San Francisco. He says that he thinks it could add

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Speaker 1: another five million dollars of endorsement money for Anthony Davis,

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Speaker 1: you know, which is another fifty bump if you trust

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Speaker 1: the Forbes numbers. He's also playing alongside Lebron James. As

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Speaker 1: you said, the team will be better. They will be

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Speaker 1: on ESPN and Turner. I would think the maximum amount

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Speaker 1: you can put these teams on TV next year. Um

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Speaker 1: and one other thing worth mentioning he's wrapped by the

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Speaker 1: same agent, Rich Paul, who reps Lebron James, so there

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Speaker 1: may be some synergies they're having them with the same

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Speaker 1: agent also playing on the same team in the same market. Oh,

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Speaker 1: he's wonted before we move on to the next topic.

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Speaker 1: Janakpo he's playing in Milwaukee and pronunciation there. I knew

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Speaker 1: I can get in Milwaukee out, but but you know

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Speaker 1: what he's put that. He's put that city again on

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Speaker 1: the map way back like Lamarne and Shirley. It's a

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Speaker 1: you know, you're talking about that town and just shows

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Speaker 1: you what a big name can do to attract visitors

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Speaker 1: to your city. Absolutely top seed in the East this year,

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Speaker 1: they didn't make it to the finals. Unfortunately they got

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Speaker 1: tripped up by Toronto. But certainly the future is bright

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Speaker 1: there and and I again I do believe that, you know,

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Speaker 1: regardless of the size of the market. Uh, if Jonas continues,

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Speaker 1: you know, kind of this this amazing run and stays

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Speaker 1: as one of the NBA's best players, that there will

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Speaker 1: be a ton of opportunities for him off the court

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Speaker 1: as well. The next one, that's pretty serious. Former senior

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Speaker 1: soccer official Michelle Platini released after being questioned over the

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Speaker 1: two World Cup and Cutter. Uh, he was detained wednesday.

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Speaker 1: In all of this, he was or resit released today

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Speaker 1: Wednesday because he was picked up yesterday. Uh, in all

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Speaker 1: of this for the questioning. Yeah, it's it's amazing to me.

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Speaker 1: You know, it's twenty nine right now. The the the

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Speaker 1: vote that gave the World Cup, World Cup to Russia

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Speaker 1: and the two World Cup to Cutter was back in

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Speaker 1: two thousand and ten. So we're almost a decade since

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Speaker 1: that vote and we're still there's still investigations, were still

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Speaker 1: detaining principles that were involved in the vote. Um, this

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Speaker 1: is going to continue to be a controversy up until

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Speaker 1: you know, the first ball is kicked in Cutter in

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Speaker 1: two and probably even even beyond it to catch people up.

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Speaker 1: Michelle Platini, who you know, was one time, you know,

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Speaker 1: one of the best soccer players in France. Later on

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Speaker 1: ran UEFA, which is the European Soccer Federation. Um. So

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Speaker 1: he was, you know, principally involved in a lot of

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Speaker 1: the voting, you know, the big votes for World Cup venues, etcetera.

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Speaker 1: He was banned four years soccer ban a couple of

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Speaker 1: years ago over a two million dollar payment that he

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Speaker 1: received from Sep Bladder set Bladder, who ran FIFA also

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Speaker 1: banned If you're sensing a trend here for some of

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Speaker 1: his wrongdoings. Um, this, as you said, kind of stems

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Speaker 1: back to that vote in two thousand and ten for

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Speaker 1: the Cutter World Cup. And while we've never had any

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Speaker 1: you know, there's no there's never been a smoking gun

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Speaker 1: or any hard evidence. There's so much smoke around the

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Speaker 1: fact that there were maybe some shenanigans happening when Cutter

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Speaker 1: won that World Cup. Again, you know, the US was

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Speaker 1: was expected to win one of those two and they

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Speaker 1: were locked out of it. I should add a former

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Speaker 1: advisor to a former French President Nicholas Sarkozy was reported

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Speaker 1: as being placed in custody also for questioning over bribery accusation. Yeah,

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Speaker 1: I'm actually glad you brought up Starkozy so that the

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Speaker 1: details of the reason why Platini was detained was to

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Speaker 1: talk about a meeting that he had with Sarkozy, who

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Speaker 1: was the president of France at the time, and a

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Speaker 1: number of high ranking Qatari officials about a month prior

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Speaker 1: to the vote. And there's always been speculation that something

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Speaker 1: in that meeting happened where Platini decided it. Before that

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Speaker 1: he seemed to be he was willing to vote for

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Speaker 1: Russia and then the US, and then after that meeting

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Speaker 1: kind of came out and was voting for Russia and

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Speaker 1: then cutter uh set Bladder has said publicly, I believe

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Speaker 1: at one point that that that that Platini told him

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Speaker 1: that he was changing his vote because of pressure from Sarkozy.

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Speaker 1: You know. Right around that time was also when uh

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Speaker 1: the investment in PSG Paris Saint ger Main happened, So

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Speaker 1: a massive investment into one of the biggest French soccer

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Speaker 1: teams by Sovereign Wealth Fund, a group closely tied to uh,

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Speaker 1: to the Qatari government. Um, so there's a lot of

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Speaker 1: things going on there. One thing that I want to

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Speaker 1: point out because it's amazing. I read this in the

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Speaker 1: New York Times from a former colleague of mine, Terek poundja. Um.

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Speaker 1: There were twenty two FIFA administrators who had the voted

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Speaker 1: in that final round to give the World Cup to

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Speaker 1: cut Her. More than half of them have either faced

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Speaker 1: accusations of wrongdoing or been banned from soccer altogether. Other

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Speaker 1: than that the play was fun. That that is an

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Speaker 1: amazing statistic. So again, moving forward, you know that we're

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Speaker 1: going to continue to hear about this. You know, there

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Speaker 1: there's certainly a number of controversies heading into that Cutter

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Speaker 1: World Cup. You know, treatment of of of immigrant workers,

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Speaker 1: you know, the the heat, you know, which has already

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Speaker 1: forced the World Cup to be moved from the summer

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Speaker 1: to the winner first time in you know, in eighty

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Speaker 1: ninety years, that they've actually changed the scheduling for the

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Speaker 1: World Cup. Um. Obviously the costs are are astronomical. There's

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Speaker 1: you know, alcohol and LGBTQ policies that are also been controversial, controversial,

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Speaker 1: We're gonna keep hearing about this moving forward. To say this. Now,

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Speaker 1: moving on to the next story, a much happier story,

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Speaker 1: which is amazing. Major League Baseball and Major League Baseball

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Speaker 1: Players Association, the Union. They are getting a head start

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Speaker 1: on labor talks. Yeah, that's the key thing, head start.

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Speaker 1: We're two years away from from the current labor agreement

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Speaker 1: between Major League Baseball and its players reaching its terminus,

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Speaker 1: and they're already at the table right now. They met

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Speaker 1: in New York earlier this week. Um, again, this is

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Speaker 1: you know, very preliminary. Major League Baseball does not have

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Speaker 1: to negotiate now, you know, certainly there's no impetus on them,

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Speaker 1: and they could decide after these talks. You know what,

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Speaker 1: We're gonna table this for a bit. But you know,

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Speaker 1: there is a lot of animosity right now between Major

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Speaker 1: League Baseball players and Major League Baseball owners. You know,

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Speaker 1: we've talked about it a lot of on this podcast.

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Speaker 1: Kind of the changes that are happening right now in

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Speaker 1: free agency. A lot of guys, you know, are not

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Speaker 1: getting the money that they would have made if this

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Speaker 1: were a couple of years ago. There's controversy about whether

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Speaker 1: you know, all the teams, all thirty teams are actually

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Speaker 1: trying to win, you know, and how that changes the

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Speaker 1: free agent market. Certainly, Service time manipulation is another big one.

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Speaker 1: You know, Folks who know Vladimir Guerrero Jr. You know

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Speaker 1: the fact that he didn't start this year in the

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Speaker 1: Major League with with the Toronto rapp or in Toronto

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Speaker 1: Blue Jays, but was rather called up just a few

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Speaker 1: weeks into the season. It was likely a very specific

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Speaker 1: move by the Blue Jays so they could hold on

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Speaker 1: to an extra year of his career before he hits

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Speaker 1: free agency. There's a lot of things going on right

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Speaker 1: now in baseball that players are trying to fix, and

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Speaker 1: the fact that they're even meeting it all two years

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Speaker 1: before the the the agreement expires is a sign of

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Speaker 1: real progress, and it should add According to the New

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Speaker 1: York Times, the parties met only to discuss logistics for negotiations. Okay, yeah,

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Speaker 1: so that's a that's a that's a good start. I mean, historically,

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Speaker 1: you know, baseball has swung in very big ways in

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Speaker 1: terms of who had the power. You know, in the

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Speaker 1: for you know, owners had all the power for a

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Speaker 1: really long time, and then in the seventies under Marvin Miller,

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Speaker 1: you know, the the union was able to make some

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Speaker 1: real headway in terms of players getting paid more, and

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Speaker 1: then obviously the advent of free agency and part of

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Speaker 1: the power of the union had back then was the

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Speaker 1: fact that you know, big money teams like the Yankees,

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Speaker 1: the Dodgers, you know, they were you know, they weren't

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Speaker 1: always aligned with the small money teams because the Yankees

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Speaker 1: and Dodgers were making so much money, you know, so

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Speaker 1: players were able to kind of pry into the riffs

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Speaker 1: between the big market and small market teams. Flash forward

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Speaker 1: now to the nineties and the two thousands, you know,

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Speaker 1: baseball started sharing revenue, teams started to get on the

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Speaker 1: same page, and suddenly you saw the pendulum switch swing

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Speaker 1: back towards the owners, uh in terms of you know,

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Speaker 1: implementing a salary cap, etcetera. Now, you know, we're in

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Speaker 1: and it does seem like there are some real issues

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Speaker 1: within the game that they probably need to be fixed,

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Speaker 1: and it will be fascinating to see, you know, over

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Speaker 1: the course of the next two years how much progress

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Speaker 1: gets made and what a final deal is done a

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Speaker 1: can they do it without avoiding a stoppage? You know,

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Speaker 1: and baseball has gone a long time, you know, more

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Speaker 1: than twenty years without having a stoppage UM, and to

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Speaker 1: how much you know, how much progress can players make

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Speaker 1: in terms of making a dent and some of these

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Speaker 1: things we're talking about bringing up an old man reference. Uh.

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Speaker 1: You mentioned about the negotiations, and then I think I

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Speaker 1: always about what Kurt Flood did how many years ago,

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Speaker 1: uh to help change the negotiations in Major League baseball

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Speaker 1: with the reserve clause. Yeah, Kurt, Kurt Flood was kind

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Speaker 1: of on the forefront, I mean, possibly the most alongside

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Speaker 1: Marvin Miller, the most important person in you know, ussuring

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Speaker 1: in that you know that maybe twenty year era where

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Speaker 1: Major League Baseball players suddenly had a lot of the uh,

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Speaker 1: a lot of a lot of the power there in negotiations.

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Speaker 1: One other thing that's worth mentioning. You know, we've seen

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Speaker 1: a lot of famous NBA, A famous baseball players starting

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Speaker 1: to speak out about, you know, problems. They're seeing a

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Speaker 1: guy I'm sure as near and dear to your heart, Verlander,

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Speaker 1: you know, who spent a lot of time, a lot

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Speaker 1: of time in Detroit. Um. He said, you know the

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Speaker 1: system is broken. Mike Trout, probably the best player in baseball,

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Speaker 1: has come out and said, you know that what we

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Speaker 1: have right now is not good for baseball. Uh I

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Speaker 1: expect the Union to lean heavily on the players in

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Speaker 1: baseball that are most influential with fans to try to

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Speaker 1: make this argument moving forward. By the way, we gotta wrap,

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Speaker 1: but you remember keep this in mind. Fantasy baseball player

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Speaker 1: folks out there, you want to see a season go

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Speaker 1: up in flames, have your star pitcher, Max Sergeer right there.

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Speaker 1: Anybody who hasn't seen it, he was taking backing practice

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Speaker 1: and he was doing bunts and one bunt went right

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Speaker 1: into his nose, broke his nose. Did you see the video? Yes, yeah,

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Speaker 1: he's like kind of lazily chopping at it. It's not

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Speaker 1: even like a real bunt. The bat isn't even horizontal,

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Speaker 1: it's kind of at an angle. It's the balls almost

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Speaker 1: head height, and he just made sure he just like lost,

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Speaker 1: you know, lost lost control of the hand I for

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Speaker 1: a second and bounces right back and hit some in

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Speaker 1: the face. The pigeon coach had that look like, what

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Speaker 1: the hell did you know? You have been listening to

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Speaker 1: the Bloomberg Business of Sports podcast, and we're here for

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Speaker 1: you each and every Monday, Wednesday and Thursday at the

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Speaker 1: same time talking to you about the biggest names in sports.

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Speaker 1: Join us again at the end of the week. We've

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Speaker 1: got a good interview Michael Eisner, who used to run

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Speaker 1: Walt Disney Company, longtime ABC executive. You know a guy

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Speaker 1: who had the front row seat Michael for you know

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Speaker 1: that all the changes we've seen in sports and sports

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Speaker 1: media over the past thirty forty years really interesting. Converenace,

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Speaker 1: Oh yeah, he's an old boss at the school ABC

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Speaker 1: for years. So I still let to follow Mr Eisman.

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Speaker 1: I'm Michael bar. You can follow me at pick bar

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Speaker 1: Sports on Twitter. You can follow me on Twitter at

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Speaker 1: nov Underscore Williams and Don't Forget. You can get our podcast.

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Speaker 1: We're available