1 00:00:00,120 --> 00:00:00,240 Speaker 1: Hi. 2 00:00:00,280 --> 00:00:04,080 Speaker 2: Ever, Sean McDonald host a weekly Money Making Conversation Masterclass show. 3 00:00:04,320 --> 00:00:07,520 Speaker 2: The interviews and information that this show provides offer everyone 4 00:00:07,920 --> 00:00:10,720 Speaker 2: it's time to start reading other people's success stories and 5 00:00:10,800 --> 00:00:13,080 Speaker 2: start living your own now. If you want to be 6 00:00:13,080 --> 00:00:16,799 Speaker 2: against on my show, Money Making Conversation Masterclass, please visit 7 00:00:16,840 --> 00:00:21,920 Speaker 2: our website, Moneymakingconversations dot com and click to be against budon. 8 00:00:22,200 --> 00:00:26,640 Speaker 2: If you're a small business owner, entrepreneur, motivational speaker, influencer, 9 00:00:26,880 --> 00:00:30,920 Speaker 2: or nonprofit now let's get this show roller. My guest 10 00:00:31,040 --> 00:00:35,600 Speaker 2: is a brand strategist, creative entrepreneur and founder of Bloom 11 00:00:35,720 --> 00:00:39,400 Speaker 2: Creative Agency. Well over twenty years of experience in marketing, 12 00:00:39,640 --> 00:00:43,920 Speaker 2: media and business. She blends creativity with strategy to help 13 00:00:44,040 --> 00:00:47,720 Speaker 2: entrepreneurs bring their brand vision to life. Please welcome to 14 00:00:47,760 --> 00:00:50,960 Speaker 2: Money Making Conversations Masterclass, Stacey Golar. 15 00:00:51,080 --> 00:00:51,920 Speaker 3: How you doing, Stacey? 16 00:00:52,440 --> 00:00:53,000 Speaker 4: I'm good. 17 00:00:53,960 --> 00:00:57,200 Speaker 2: Now, brand strategists, you know, just get out the box. 18 00:00:57,360 --> 00:00:58,760 Speaker 2: You know, I get a lot of people my show 19 00:00:58,840 --> 00:00:59,880 Speaker 2: talking about brands. 20 00:01:00,280 --> 00:01:03,880 Speaker 3: What is a brand strategist? Stacey goolog? 21 00:01:04,680 --> 00:01:05,800 Speaker 4: So when I. 22 00:01:05,760 --> 00:01:08,680 Speaker 5: Say brand strategist, is that now we're in an age 23 00:01:08,720 --> 00:01:11,600 Speaker 5: that everybody has a brand or everybody wants to have 24 00:01:11,640 --> 00:01:14,320 Speaker 5: a brand, but they don't know how. 25 00:01:14,120 --> 00:01:15,760 Speaker 4: To curate it the correct way. 26 00:01:15,880 --> 00:01:18,240 Speaker 5: So just getting online and just going I'm a brand, 27 00:01:18,560 --> 00:01:21,920 Speaker 5: and you have no rhyme or rhythm of what you're doing, 28 00:01:22,240 --> 00:01:24,920 Speaker 5: how you're presenting yourself, what's the end goal of it? 29 00:01:25,319 --> 00:01:28,640 Speaker 5: You miss out on the opportunity to bring more awareness 30 00:01:28,640 --> 00:01:31,840 Speaker 5: to your business or even if you're an influencer. You 31 00:01:31,920 --> 00:01:34,760 Speaker 5: have a brand, but if you don't have the nuts 32 00:01:34,760 --> 00:01:38,199 Speaker 5: and boats to it to be able to appropriately put 33 00:01:38,200 --> 00:01:40,959 Speaker 5: it together, people be thinking all over the place. So 34 00:01:41,120 --> 00:01:43,639 Speaker 5: for me, I try to take people and say, listen, 35 00:01:44,240 --> 00:01:46,399 Speaker 5: you are the brand, but you have to put the 36 00:01:46,440 --> 00:01:49,400 Speaker 5: brand together in a way that people can articulate what 37 00:01:49,400 --> 00:01:51,800 Speaker 5: are you doing. So that's what I help people do 38 00:01:52,000 --> 00:01:54,280 Speaker 5: is let's hone in on what you're doing so you 39 00:01:54,320 --> 00:01:55,960 Speaker 5: don't look like you're all over the place. 40 00:01:56,280 --> 00:01:58,520 Speaker 2: Right, which is true because the word brand is very 41 00:01:58,560 --> 00:02:02,280 Speaker 2: popular and everybody do it. And social media, you see 42 00:02:02,400 --> 00:02:05,200 Speaker 2: the evolution of it. Used to be just putting your 43 00:02:05,280 --> 00:02:08,800 Speaker 2: vacation pictures on there and pictures of food. Now people 44 00:02:08,840 --> 00:02:13,040 Speaker 2: are getting a bigger awareness that you know, what can 45 00:02:13,080 --> 00:02:14,360 Speaker 2: show up on your social media. 46 00:02:14,360 --> 00:02:16,799 Speaker 1: You can damage what you're doing in real life and 47 00:02:16,840 --> 00:02:18,520 Speaker 1: also your job opportunities. 48 00:02:18,800 --> 00:02:22,160 Speaker 2: So if somebody somebody comes to your stacy, what is 49 00:02:22,200 --> 00:02:25,519 Speaker 2: the process of coming to you and sitting down being 50 00:02:25,560 --> 00:02:28,280 Speaker 2: a potential client of with your agency. 51 00:02:29,080 --> 00:02:32,040 Speaker 5: So first for me, I do a discovery call because 52 00:02:32,120 --> 00:02:34,680 Speaker 5: I want to know what do you want to do 53 00:02:35,040 --> 00:02:37,160 Speaker 5: or what are you already doing and where do you 54 00:02:37,200 --> 00:02:39,760 Speaker 5: want to go from there? So we do a discovery 55 00:02:39,760 --> 00:02:42,320 Speaker 5: call to get more information about the business and about 56 00:02:42,320 --> 00:02:45,400 Speaker 5: the person because to me, if you are the one 57 00:02:45,400 --> 00:02:46,960 Speaker 5: that's starting a business, there's a why. 58 00:02:47,040 --> 00:02:47,800 Speaker 4: What is your why? 59 00:02:48,160 --> 00:02:50,560 Speaker 5: If you're just doing it for money, that's not going 60 00:02:50,639 --> 00:02:53,240 Speaker 5: to work because as we know as an entrepreneur, there's 61 00:02:53,320 --> 00:02:56,040 Speaker 5: a lot that goes into even getting to really make 62 00:02:56,120 --> 00:02:56,720 Speaker 5: it some money. 63 00:02:56,840 --> 00:02:58,040 Speaker 4: So we do a discovery call. 64 00:02:58,200 --> 00:03:00,440 Speaker 5: Then I do an audit, especially if it's with their 65 00:03:00,480 --> 00:03:03,760 Speaker 5: social media. I go through their social media to see 66 00:03:03,880 --> 00:03:06,760 Speaker 5: what have you been posting, because again we started off 67 00:03:06,880 --> 00:03:09,000 Speaker 5: if you've been on there a while with just vacation 68 00:03:09,200 --> 00:03:12,639 Speaker 5: and looking pretty and videos, and then now you're starting 69 00:03:12,639 --> 00:03:13,800 Speaker 5: a business, so it's. 70 00:03:13,639 --> 00:03:15,840 Speaker 4: Like, okay, where does the two cut off? 71 00:03:15,880 --> 00:03:17,640 Speaker 5: So I like to go all the way to you 72 00:03:17,680 --> 00:03:21,919 Speaker 5: when you first first got on social media, and then as. 73 00:03:21,720 --> 00:03:24,200 Speaker 4: I scroll up to see where you started. 74 00:03:23,919 --> 00:03:27,320 Speaker 5: Your business, is everything aligned with what you're doing now? 75 00:03:27,440 --> 00:03:30,440 Speaker 5: And so doing that audit in that discovery is the 76 00:03:30,440 --> 00:03:33,040 Speaker 5: first place we start because I need to understand you 77 00:03:33,200 --> 00:03:33,960 Speaker 5: and your business. 78 00:03:34,400 --> 00:03:37,800 Speaker 2: So it's important if I'm hearing you correctly. There has 79 00:03:37,840 --> 00:03:41,400 Speaker 2: to be a business social media and a personal social media. 80 00:03:41,600 --> 00:03:43,760 Speaker 4: You can have well, yes, you. 81 00:03:43,720 --> 00:03:46,000 Speaker 5: Can have two separate ones. You should have two separate ones. 82 00:03:46,040 --> 00:03:47,920 Speaker 5: But like for me when I started to be honest, 83 00:03:48,200 --> 00:03:50,640 Speaker 5: I had all these different social medias and they're hard 84 00:03:50,680 --> 00:03:53,080 Speaker 5: to keep up with, so some of them I did 85 00:03:53,160 --> 00:03:56,200 Speaker 5: blend together. So sometime with business you are the brand. 86 00:03:56,240 --> 00:03:59,120 Speaker 5: Again when we talk about brains, if I sell skincare, 87 00:03:59,520 --> 00:04:01,840 Speaker 5: I can have that on my personal page because it's 88 00:04:01,840 --> 00:04:03,920 Speaker 5: a part of my life. The story I'm trying to 89 00:04:03,960 --> 00:04:07,880 Speaker 5: tell you is that I'm into beauty, I'm into skincare. 90 00:04:07,960 --> 00:04:11,080 Speaker 5: So you can intertwine those two as a brand and 91 00:04:11,160 --> 00:04:13,920 Speaker 5: as a personal But if you offer something like. 92 00:04:15,920 --> 00:04:18,880 Speaker 4: Even real estate, you can put together. But oftentimes you 93 00:04:18,920 --> 00:04:20,120 Speaker 4: don't need a lot of pages. 94 00:04:20,160 --> 00:04:23,280 Speaker 5: But I would suggest one business page and then one 95 00:04:23,400 --> 00:04:24,320 Speaker 5: personal page. 96 00:04:24,600 --> 00:04:26,840 Speaker 2: Right, that's important. And so how did you get look 97 00:04:26,839 --> 00:04:28,600 Speaker 2: at a little background on you stage here? How did 98 00:04:28,600 --> 00:04:31,520 Speaker 2: you get into this business? You're an attractive young lady 99 00:04:32,520 --> 00:04:37,120 Speaker 2: that the education took you here? Did the experience put 100 00:04:37,160 --> 00:04:37,880 Speaker 2: you in the position to. 101 00:04:37,880 --> 00:04:42,120 Speaker 3: Start your your agency? How did this come about? Oh? 102 00:04:42,160 --> 00:04:43,159 Speaker 4: How much time we got? 103 00:04:43,400 --> 00:04:43,440 Speaker 5: No? 104 00:04:43,680 --> 00:04:46,039 Speaker 2: So I started out, this is your episode, now, this 105 00:04:46,120 --> 00:04:49,200 Speaker 2: is your room flowing down, and let everybody understand whose 106 00:04:49,200 --> 00:04:50,160 Speaker 2: Stacy Golar is? 107 00:04:50,720 --> 00:04:54,280 Speaker 4: Okay? So for me, I'm from Chicago. I had a 108 00:04:54,360 --> 00:04:54,840 Speaker 4: child at. 109 00:04:54,720 --> 00:04:57,840 Speaker 5: Twenty years old, which propelled me into the workforce because 110 00:04:57,880 --> 00:05:00,359 Speaker 5: I had another human being to take care of. I 111 00:05:00,400 --> 00:05:03,279 Speaker 5: didn't go to college, so I didn't, you know, have 112 00:05:03,400 --> 00:05:06,560 Speaker 5: that major or that study like what I wanted to do. 113 00:05:06,640 --> 00:05:08,640 Speaker 4: So I immediately went into corporate. 114 00:05:09,040 --> 00:05:12,640 Speaker 5: I went into corporate companies as an executive assistant. As 115 00:05:12,680 --> 00:05:15,440 Speaker 5: I worked for those companies, and I knew this thing 116 00:05:15,520 --> 00:05:15,719 Speaker 5: for me. 117 00:05:16,120 --> 00:05:18,440 Speaker 4: I started working with a relative that. 118 00:05:18,400 --> 00:05:21,039 Speaker 5: Was in the entertainment industry, and I was providing the 119 00:05:21,080 --> 00:05:24,839 Speaker 5: same type of services for her like I did a 120 00:05:24,880 --> 00:05:28,239 Speaker 5: corporate in the corporate walls. So for me, I started thinking, 121 00:05:28,279 --> 00:05:31,680 Speaker 5: like she paying me, this might be your job, you know. 122 00:05:32,160 --> 00:05:34,599 Speaker 5: So I started my own business doing event planning and 123 00:05:34,680 --> 00:05:35,600 Speaker 5: personal assisting. 124 00:05:35,760 --> 00:05:38,040 Speaker 4: So I started assisting. 125 00:05:38,160 --> 00:05:42,279 Speaker 5: Celebrities and that just kind of transform into something else 126 00:05:42,320 --> 00:05:44,520 Speaker 5: because all the things that I was doing, like helping 127 00:05:44,520 --> 00:05:48,360 Speaker 5: them run their business, keeping them on point, even doing 128 00:05:48,400 --> 00:05:50,760 Speaker 5: some PR stuff that I had never really learned. But 129 00:05:50,920 --> 00:05:55,520 Speaker 5: as you find yourself around different people, I'm a sponge, 130 00:05:55,600 --> 00:05:58,719 Speaker 5: I pick up different things that helped me, you know, 131 00:05:59,240 --> 00:06:01,640 Speaker 5: fast forward to where I am now. So I've been 132 00:06:01,640 --> 00:06:06,640 Speaker 5: in radio, I've been in marketing, I've been I've tasted everything, 133 00:06:06,960 --> 00:06:09,599 Speaker 5: and so when it came down to where we are now, 134 00:06:09,960 --> 00:06:12,360 Speaker 5: we're moving into a digital age, where we're here in 135 00:06:12,440 --> 00:06:14,280 Speaker 5: a digital age, and for me, I don't want to 136 00:06:14,279 --> 00:06:16,760 Speaker 5: be left behind. I don't want, as I'm mature, to 137 00:06:16,839 --> 00:06:19,640 Speaker 5: be lost and not know how to still be able 138 00:06:19,680 --> 00:06:23,960 Speaker 5: to recreate. So all those experiences I had weren't educational 139 00:06:24,080 --> 00:06:27,080 Speaker 5: far at school, but I was able to, you know, 140 00:06:27,200 --> 00:06:30,880 Speaker 5: take a hold to everything and everybody, including you, that 141 00:06:30,920 --> 00:06:33,560 Speaker 5: I've worked with, and then meshed that into where I 142 00:06:33,600 --> 00:06:34,120 Speaker 5: am today. 143 00:06:34,360 --> 00:06:36,680 Speaker 1: Okay, which leads to my next question, what is a 144 00:06:36,720 --> 00:06:39,160 Speaker 1: digital brand specialist? 145 00:06:39,440 --> 00:06:41,279 Speaker 4: So we're in a digital world. 146 00:06:41,520 --> 00:06:46,799 Speaker 5: Everything is digital, So I primarily like I have another 147 00:06:46,880 --> 00:06:48,640 Speaker 5: side where I deal with gen X women because I'm 148 00:06:48,640 --> 00:06:51,159 Speaker 5: a gen xwoman and I know that with social media 149 00:06:51,480 --> 00:06:54,920 Speaker 5: again we are not using it appropriately. To me, now 150 00:06:55,000 --> 00:06:57,200 Speaker 5: you can get paid for being on social media, and 151 00:06:57,360 --> 00:06:59,640 Speaker 5: if you have a business, you can utilize that as 152 00:06:59,640 --> 00:07:02,360 Speaker 5: well to make money. So my goal is to show 153 00:07:02,400 --> 00:07:05,320 Speaker 5: people that are either on there and not maximizing it, 154 00:07:05,640 --> 00:07:09,880 Speaker 5: or want to pivot into more of a digitized business, 155 00:07:09,960 --> 00:07:13,080 Speaker 5: or being able to use digital and social media and 156 00:07:13,200 --> 00:07:17,200 Speaker 5: web to be able to drive more potential clients to 157 00:07:17,280 --> 00:07:18,000 Speaker 5: the business. 158 00:07:18,160 --> 00:07:21,160 Speaker 4: It's we have to shift. AI has taken over and 159 00:07:21,240 --> 00:07:23,560 Speaker 4: AI can be your friend as well as it can 160 00:07:23,600 --> 00:07:25,600 Speaker 4: be too much. But I don't want people to be 161 00:07:25,640 --> 00:07:27,520 Speaker 4: afraid of it because you don't understand it. 162 00:07:27,600 --> 00:07:29,720 Speaker 5: So my goal is to help you understand it and 163 00:07:29,920 --> 00:07:31,400 Speaker 5: utilize it for your benefit. 164 00:07:32,200 --> 00:07:35,400 Speaker 3: Now let's talk about that AI. You know, does AI? 165 00:07:37,320 --> 00:07:41,320 Speaker 2: Is it an asset for you or is a competitor 166 00:07:41,640 --> 00:07:42,440 Speaker 2: for what you do? 167 00:07:43,080 --> 00:07:43,440 Speaker 3: Stacey? 168 00:07:45,360 --> 00:07:46,200 Speaker 4: To me, it's an. 169 00:07:46,040 --> 00:07:50,640 Speaker 5: Asset because I utilize it. That's my boyfriend, Chap, that's 170 00:07:50,680 --> 00:07:52,960 Speaker 5: my boyfriend. I get in there and you can you 171 00:07:53,000 --> 00:07:55,560 Speaker 5: can make it to use us like hate Stacey. I'm like, hey, baby, 172 00:07:55,640 --> 00:07:58,960 Speaker 5: you know, but no, for me, I utilize it to 173 00:07:59,240 --> 00:08:02,600 Speaker 5: enhance my big business. I don't solely rely on it 174 00:08:02,640 --> 00:08:05,040 Speaker 5: because I'm from the old school. So I believe in 175 00:08:05,280 --> 00:08:08,720 Speaker 5: human connection. I believe in you can sound like AI 176 00:08:08,760 --> 00:08:11,120 Speaker 5: if you just use everything it says. It's just to 177 00:08:11,160 --> 00:08:14,200 Speaker 5: me a starting point, Like I'm a writer myself, but 178 00:08:14,280 --> 00:08:17,080 Speaker 5: it kind of cuts down the time of what I'm trying. 179 00:08:16,840 --> 00:08:18,440 Speaker 4: To write because it's AI. 180 00:08:19,120 --> 00:08:23,040 Speaker 5: There are the points of AI kind of taking over 181 00:08:23,320 --> 00:08:24,880 Speaker 5: certain people's jobs and stuff. 182 00:08:24,920 --> 00:08:26,800 Speaker 4: And that's another reason why you have to. 183 00:08:26,760 --> 00:08:29,120 Speaker 5: Stay in the know, because if you don't want to 184 00:08:29,120 --> 00:08:31,560 Speaker 5: be left behind, you have to learn how to be 185 00:08:31,640 --> 00:08:35,400 Speaker 5: friends with AI. They have AI influencers now, so instead 186 00:08:35,440 --> 00:08:37,240 Speaker 5: of me getting somebody to take this and go Hi, 187 00:08:37,280 --> 00:08:41,439 Speaker 5: I'm using Stacy Jil. They have AI influences to do that. 188 00:08:41,679 --> 00:08:44,840 Speaker 5: So now for me, how do I make an AI influencer? 189 00:08:45,040 --> 00:08:47,400 Speaker 5: That's why I'm thinking, if they're going to start taking 190 00:08:47,960 --> 00:08:51,400 Speaker 5: the opportunities away from human people, then how do I 191 00:08:51,480 --> 00:08:54,920 Speaker 5: learn how to create an AI influence or use AI 192 00:08:55,080 --> 00:08:57,839 Speaker 5: for my business? So it's a love hate there. I'm 193 00:08:57,840 --> 00:09:01,080 Speaker 5: not with the robots and all that. I definitely feel 194 00:09:01,160 --> 00:09:05,640 Speaker 5: like the Chat GBT, the Google Gemini, the Google pro beads, 195 00:09:05,800 --> 00:09:08,680 Speaker 5: all those different programs can be very beneficial in your business. 196 00:09:08,760 --> 00:09:10,720 Speaker 2: Right now, let's talk about this because you talked about 197 00:09:10,760 --> 00:09:16,880 Speaker 2: earlier about auditing the social media. Now that's work and 198 00:09:16,960 --> 00:09:19,480 Speaker 2: the people who have it on there, let's talk about 199 00:09:19,800 --> 00:09:23,800 Speaker 2: how they are. How they are is their resistance and 200 00:09:23,880 --> 00:09:26,560 Speaker 2: that and when you start auditing, talking about making these 201 00:09:26,600 --> 00:09:29,880 Speaker 2: adjustments because like you said, you go back to when 202 00:09:29,880 --> 00:09:32,880 Speaker 2: it first started and that's a lot of history. How 203 00:09:32,880 --> 00:09:36,560 Speaker 2: do you talk to a client and make these adjustments 204 00:09:36,640 --> 00:09:39,400 Speaker 2: and sit them down saying this can't be on your 205 00:09:39,440 --> 00:09:41,079 Speaker 2: social media if you're doing. 206 00:09:40,880 --> 00:09:42,760 Speaker 4: This, I don't. 207 00:09:42,840 --> 00:09:45,680 Speaker 5: And here's the thing. When we audited, I don't mind 208 00:09:45,760 --> 00:09:49,280 Speaker 5: having old stuff on there because it tells a story. 209 00:09:49,760 --> 00:09:52,559 Speaker 4: For me. It tells a story. So it's like, okay, Stacey, 210 00:09:52,640 --> 00:09:55,280 Speaker 4: this was twenty eleven. I see how you look. I 211 00:09:55,320 --> 00:09:56,320 Speaker 4: see what you were doing. 212 00:09:56,400 --> 00:09:59,600 Speaker 5: Then does that align now? Sometimes it doesn't. So those 213 00:09:59,600 --> 00:10:01,160 Speaker 5: are the things I'm like, if you're turking on that, 214 00:10:01,240 --> 00:10:03,400 Speaker 5: I'm gonna need you to take that off because of 215 00:10:03,440 --> 00:10:06,360 Speaker 5: what the business that you're doing now. But if your 216 00:10:06,440 --> 00:10:09,560 Speaker 5: story starts back where you see me. You see that 217 00:10:09,600 --> 00:10:12,240 Speaker 5: I came from Chicago. You saw when I got into radio, 218 00:10:12,400 --> 00:10:15,480 Speaker 5: you saw that, you saw the escalation and the elevation 219 00:10:15,720 --> 00:10:17,559 Speaker 5: of what I was doing. So it's like she's been 220 00:10:17,559 --> 00:10:20,560 Speaker 5: doing this a long time. That tells a story. But 221 00:10:20,679 --> 00:10:23,600 Speaker 5: if you in between that and you're doing your drinking 222 00:10:23,640 --> 00:10:25,560 Speaker 5: and you're doing that, and nothing's wrong with that, But 223 00:10:26,000 --> 00:10:29,520 Speaker 5: if a business or a client is doing the same 224 00:10:29,559 --> 00:10:32,400 Speaker 5: thing I'm doing, it could make a person a little 225 00:10:32,440 --> 00:10:35,640 Speaker 5: bit judgmental, you know, So I just kind of go through. 226 00:10:35,960 --> 00:10:40,440 Speaker 5: I don't really have any clients that had wilding out 227 00:10:40,559 --> 00:10:43,920 Speaker 5: things on there because it does take time to remove 228 00:10:43,960 --> 00:10:46,200 Speaker 5: some of that stuff. So if they do, we have 229 00:10:46,520 --> 00:10:49,840 Speaker 5: I suggest removing it. But if it is just telling 230 00:10:49,840 --> 00:10:53,360 Speaker 5: a story from rags the riches, in a sense, it's 231 00:10:53,400 --> 00:10:54,000 Speaker 5: a story. 232 00:10:54,360 --> 00:10:56,360 Speaker 3: Right. How does one get in touch with you, Stacey? 233 00:10:57,520 --> 00:11:01,600 Speaker 5: They can go to bloom create of Agency on Instagram. 234 00:11:01,840 --> 00:11:05,960 Speaker 5: My website is bloom Creative Agency Agency is AGC. 235 00:11:06,200 --> 00:11:07,600 Speaker 4: Why I didn't they didn't let me have. 236 00:11:07,640 --> 00:11:10,880 Speaker 5: To eat agency dot com? 237 00:11:11,200 --> 00:11:14,000 Speaker 2: You no problem now because of well, you know, competition 238 00:11:14,120 --> 00:11:17,280 Speaker 2: out there and people getting these these names and locking 239 00:11:17,280 --> 00:11:20,160 Speaker 2: them down. You know, we always talk about brand and 240 00:11:20,200 --> 00:11:22,840 Speaker 2: we always talk about refresh. Kind of talking about it 241 00:11:22,920 --> 00:11:26,400 Speaker 2: right now, brand refresh one. Because you are just an 242 00:11:26,400 --> 00:11:28,480 Speaker 2: outgoing person, you meet clients. 243 00:11:28,800 --> 00:11:31,120 Speaker 3: How do you meet your clients? In general? 244 00:11:31,440 --> 00:11:35,720 Speaker 2: Stacey and bring them on board as potential long term 245 00:11:35,800 --> 00:11:36,840 Speaker 2: or short term clients. 246 00:11:36,880 --> 00:11:38,160 Speaker 3: How do you meet your clients? 247 00:11:38,280 --> 00:11:41,440 Speaker 1: Do you have social media blasts that you put out 248 00:11:41,440 --> 00:11:44,160 Speaker 1: there as a networking how do you meet clients? 249 00:11:45,200 --> 00:11:48,600 Speaker 5: For me, it's really been word of mouth and connections, 250 00:11:48,640 --> 00:11:50,720 Speaker 5: and that's why I want people to know that's still real. 251 00:11:50,760 --> 00:11:53,960 Speaker 5: Social Media is great and it helps you reach people globally. 252 00:11:54,120 --> 00:11:57,160 Speaker 5: It does, and I've gotten some clients off of social media, 253 00:11:57,200 --> 00:11:59,320 Speaker 5: but mine are mostly word of mouth. 254 00:11:59,360 --> 00:12:01,520 Speaker 4: They're like, oh, I'm this girl. 255 00:12:01,600 --> 00:12:04,320 Speaker 5: She does social media and she you know, so people 256 00:12:04,360 --> 00:12:08,040 Speaker 5: are referring me, which is great. But I do want 257 00:12:08,080 --> 00:12:11,719 Speaker 5: to take advantage of social media myself because that's how 258 00:12:11,840 --> 00:12:12,560 Speaker 5: let's keep it real. 259 00:12:12,679 --> 00:12:14,880 Speaker 4: That's how your business grows too, because the. 260 00:12:14,880 --> 00:12:18,079 Speaker 5: More clients that I bring in and I don't want 261 00:12:18,200 --> 00:12:20,720 Speaker 5: all clients, Let's be clear. I don't want all clients 262 00:12:20,760 --> 00:12:23,640 Speaker 5: because what I do is from passion because I've always 263 00:12:23,640 --> 00:12:26,200 Speaker 5: been a person that believes in elevation and I'm a 264 00:12:26,240 --> 00:12:27,040 Speaker 5: person that believes. 265 00:12:27,080 --> 00:12:28,720 Speaker 4: I see all these women and they have business. 266 00:12:28,800 --> 00:12:31,079 Speaker 5: I'm like, y'all need to be making money, Like I'm serious, 267 00:12:31,160 --> 00:12:34,319 Speaker 5: Like if you're just on here playing around, and that's 268 00:12:34,320 --> 00:12:35,959 Speaker 5: what you want to do is find But I'm seeing 269 00:12:35,960 --> 00:12:38,480 Speaker 5: all these women that want to pivot, and so many 270 00:12:38,480 --> 00:12:40,760 Speaker 5: women have lost their jobs with the economy. 271 00:12:40,800 --> 00:12:42,920 Speaker 4: Now, so what are you going to do? You're not 272 00:12:43,000 --> 00:12:44,400 Speaker 4: too old, you're. 273 00:12:44,360 --> 00:12:47,760 Speaker 5: Very smart, and you have experienced so being able to 274 00:12:47,920 --> 00:12:51,880 Speaker 5: utilize this platform instagramer's pants, Facebook, this pant TikTok. 275 00:12:52,200 --> 00:12:53,040 Speaker 4: Get a piece of that. 276 00:12:53,360 --> 00:12:56,320 Speaker 5: And if you have a business, make sure that you 277 00:12:56,480 --> 00:12:58,800 Speaker 5: are promoting your business in a way. 278 00:12:58,600 --> 00:12:59,920 Speaker 4: That will bring people closer to you. 279 00:13:00,160 --> 00:13:03,120 Speaker 5: So everybody's brand is unique and different, and I like 280 00:13:03,200 --> 00:13:06,480 Speaker 5: to bring out the uniqueness. What's your storytelling, you know, 281 00:13:06,480 --> 00:13:09,280 Speaker 5: if you didn't finish school, if your car got representsed, 282 00:13:09,320 --> 00:13:11,760 Speaker 5: so whatever, whatever you're comfortable with. But those are the 283 00:13:11,800 --> 00:13:14,360 Speaker 5: things that will bring people more closer to you than 284 00:13:14,920 --> 00:13:17,280 Speaker 5: trying to go through a sea of social media because 285 00:13:17,280 --> 00:13:19,240 Speaker 5: everybody does everything and the same thing. 286 00:13:19,520 --> 00:13:19,800 Speaker 3: Cool. 287 00:13:20,800 --> 00:13:24,920 Speaker 2: Speaking with Stacy Golar She's the founder of Bloom Creative Agency. 288 00:13:24,960 --> 00:13:27,600 Speaker 2: She has over twenty years of experience in marketing, media 289 00:13:27,679 --> 00:13:28,280 Speaker 2: and business. 290 00:13:28,559 --> 00:13:32,280 Speaker 3: She blends creativity with strategy to have entrepreneurs bring their 291 00:13:32,360 --> 00:13:33,960 Speaker 3: brand vision to life. 292 00:13:34,120 --> 00:13:38,320 Speaker 2: It's interesting, you know, turning your experience into your expertise 293 00:13:38,600 --> 00:13:39,400 Speaker 2: because that's what you're. 294 00:13:39,280 --> 00:13:40,280 Speaker 3: Talking about this whole time. 295 00:13:40,360 --> 00:13:42,520 Speaker 2: So I would tell people, you know, between the age 296 00:13:42,520 --> 00:13:45,160 Speaker 2: of eighteen and twenty two is when you kind of 297 00:13:45,240 --> 00:13:47,600 Speaker 2: like are passionate about it. That's what you want to 298 00:13:47,600 --> 00:13:49,360 Speaker 2: do in your life, and we kind of deviate from 299 00:13:49,400 --> 00:13:52,400 Speaker 2: that get older, and then we sit around, maybe at 300 00:13:52,559 --> 00:13:53,760 Speaker 2: forty and fifty. 301 00:13:53,480 --> 00:13:55,240 Speaker 3: Don't know what we want to do with our lives. 302 00:13:55,480 --> 00:13:57,960 Speaker 1: But I see you from jump keep talking about going 303 00:13:58,000 --> 00:14:01,360 Speaker 1: back to the beginning and using the those experienced moments 304 00:14:01,400 --> 00:14:03,040 Speaker 1: to develop the career that you own. 305 00:14:03,120 --> 00:14:03,400 Speaker 3: Now. 306 00:14:03,800 --> 00:14:07,520 Speaker 2: Talk about that plan of action that you consistently preach 307 00:14:07,679 --> 00:14:10,160 Speaker 2: that a lot of people aren't really adhering to. 308 00:14:11,720 --> 00:14:12,040 Speaker 4: Well. 309 00:14:13,440 --> 00:14:16,240 Speaker 5: For me, again, experience has been the best teacher to 310 00:14:16,360 --> 00:14:20,480 Speaker 5: me for me, and I feel like when you stop learning, 311 00:14:20,560 --> 00:14:21,480 Speaker 5: you stop growing. 312 00:14:21,680 --> 00:14:26,040 Speaker 4: And so I'm just big on just supporting people. 313 00:14:26,040 --> 00:14:29,160 Speaker 5: And that's what my business has always been, is been 314 00:14:29,240 --> 00:14:32,760 Speaker 5: a support system for others because I was a dreamer. 315 00:14:32,800 --> 00:14:33,480 Speaker 4: I'm a dreamer. 316 00:14:33,560 --> 00:14:36,640 Speaker 5: I love to create, I love to see visions come 317 00:14:36,680 --> 00:14:39,840 Speaker 5: to life, and I'm sometime overly passionate about it that 318 00:14:40,200 --> 00:14:42,240 Speaker 5: you know, you got to make sure that the person 319 00:14:42,320 --> 00:14:45,240 Speaker 5: is invested as well as you're invested, and so that's 320 00:14:45,240 --> 00:14:48,280 Speaker 5: why when I say about having different clients, it's like, 321 00:14:48,320 --> 00:14:50,480 Speaker 5: if you're not in it, I'm not just here to. 322 00:14:50,520 --> 00:14:52,080 Speaker 4: Build it for you. I want you to be a 323 00:14:52,120 --> 00:14:52,560 Speaker 4: part of that. 324 00:14:52,960 --> 00:14:56,880 Speaker 5: And so throughout my life and my experiences, which I'm 325 00:14:56,920 --> 00:15:01,400 Speaker 5: so appreciative of because coming from Chicago to here, I've 326 00:15:01,440 --> 00:15:05,200 Speaker 5: had more help here and more support than I've ever 327 00:15:05,240 --> 00:15:07,720 Speaker 5: had in my hometown. And I love my hometown, but 328 00:15:07,880 --> 00:15:10,560 Speaker 5: being here has helped me grow up as a woman 329 00:15:10,760 --> 00:15:15,440 Speaker 5: and to be financially, spiritually, and mentally strong. And so 330 00:15:15,960 --> 00:15:17,800 Speaker 5: that is what I bring into my business, and that 331 00:15:17,960 --> 00:15:20,600 Speaker 5: is what I tell people, is that you at some 332 00:15:20,720 --> 00:15:24,080 Speaker 5: point you got to what they say, poopa, get off 333 00:15:24,080 --> 00:15:26,000 Speaker 5: the pot. You know, you got to be able to 334 00:15:26,600 --> 00:15:28,960 Speaker 5: really dive into what you want. And so those other 335 00:15:29,000 --> 00:15:31,000 Speaker 5: clients I want. That is what I tell my friends, 336 00:15:31,040 --> 00:15:33,800 Speaker 5: That is what I tell anyone, is that you got 337 00:15:33,840 --> 00:15:36,040 Speaker 5: to keep growing, you got to keep evolving, and you've 338 00:15:36,040 --> 00:15:36,880 Speaker 5: got to have. 339 00:15:36,880 --> 00:15:39,360 Speaker 4: Your you know, anchor into what you're doing. 340 00:15:39,720 --> 00:15:41,360 Speaker 2: You know, I have a lot of clients that come 341 00:15:41,400 --> 00:15:44,320 Speaker 2: through me. A lot of people are interview I know 342 00:15:44,320 --> 00:15:47,880 Speaker 2: a person who's launched their pancake company of people who 343 00:15:47,960 --> 00:15:52,160 Speaker 2: sell grich that are very very popular. Or I had 344 00:15:52,240 --> 00:15:57,560 Speaker 2: interview somebody who's does balloons, but they all come back 345 00:15:57,560 --> 00:15:59,880 Speaker 2: with that one statement, how to get the word out, 346 00:16:00,960 --> 00:16:03,840 Speaker 2: how to uh you know, get their product off the 347 00:16:03,840 --> 00:16:06,680 Speaker 2: shelves or get the phone called ringing or the emails 348 00:16:07,040 --> 00:16:08,280 Speaker 2: clicking on their contact. 349 00:16:08,840 --> 00:16:10,000 Speaker 3: So so if I. 350 00:16:10,440 --> 00:16:13,600 Speaker 2: Gotta even the popcorn, I gotta pop These are just 351 00:16:14,120 --> 00:16:16,560 Speaker 2: clients or people I come to and so, but that's 352 00:16:16,600 --> 00:16:19,480 Speaker 2: a pretty diverse list I came. But they're product driven 353 00:16:19,520 --> 00:16:21,720 Speaker 2: because a lot of people, like you said, are starting 354 00:16:21,840 --> 00:16:26,960 Speaker 2: businesses and they're kind of like stuck. Now with me 355 00:16:26,960 --> 00:16:29,880 Speaker 2: mentioning like I know you Grandma Bett, these yellow grits. 356 00:16:29,880 --> 00:16:32,440 Speaker 2: I can say that popcorn remix. I can say that 357 00:16:33,280 --> 00:16:39,040 Speaker 2: ballows pancake mix. I can say that uh y'alla's balloons. 358 00:16:39,320 --> 00:16:39,560 Speaker 3: You know. 359 00:16:39,720 --> 00:16:42,400 Speaker 2: I can say that because there's a good, good, solid 360 00:16:42,440 --> 00:16:46,520 Speaker 2: companies who are just looking for that magic connection with 361 00:16:46,600 --> 00:16:49,600 Speaker 2: the with the with the everyday customer who has who 362 00:16:49,640 --> 00:16:51,880 Speaker 2: wants to use their services. With me saying that because 363 00:16:51,880 --> 00:16:53,680 Speaker 2: I wanted to use them examples not saying these are 364 00:16:53,720 --> 00:16:57,360 Speaker 2: potential clients, but with me putting these names out the 365 00:16:57,400 --> 00:16:58,760 Speaker 2: brands out there, how. 366 00:16:58,640 --> 00:16:59,960 Speaker 3: Do you react to them? All? 367 00:17:00,080 --> 00:17:02,880 Speaker 1: How would you move forward with creating a relationship with them? 368 00:17:04,440 --> 00:17:07,640 Speaker 5: Well, I like to, you know, because there's a lot 369 00:17:07,680 --> 00:17:11,400 Speaker 5: of businesses out here that are popular, you know, and 370 00:17:11,600 --> 00:17:15,439 Speaker 5: they have good products, but they get stuck because we 371 00:17:15,480 --> 00:17:16,760 Speaker 5: are doing you kind. 372 00:17:16,560 --> 00:17:17,239 Speaker 4: Of do the same thing. 373 00:17:17,280 --> 00:17:19,480 Speaker 5: It's like I'm posting on social media, I'm gonna show 374 00:17:19,520 --> 00:17:21,560 Speaker 5: this and that, and for me, sometimes you got to 375 00:17:21,600 --> 00:17:24,879 Speaker 5: go a little grimy, a little different. 376 00:17:24,760 --> 00:17:26,760 Speaker 4: Like you have to for everyday people we see. 377 00:17:26,960 --> 00:17:30,920 Speaker 5: We're bombarded with so much promotion skincare and all types 378 00:17:30,920 --> 00:17:31,280 Speaker 5: of things. 379 00:17:31,320 --> 00:17:34,560 Speaker 4: But what makes sure it's different? What can you do differently? 380 00:17:34,720 --> 00:17:38,440 Speaker 5: Like maybe you're not bending, maybe you're not showing up 381 00:17:38,520 --> 00:17:42,480 Speaker 5: to podcasts, maybe you're not stepping out because you're shyre, 382 00:17:42,560 --> 00:17:44,440 Speaker 5: you're scared, or whatever the case may be. 383 00:17:44,680 --> 00:17:47,080 Speaker 4: You have to figure out ways to be able to pivot. 384 00:17:47,119 --> 00:17:48,040 Speaker 4: And that's what I'm doing. 385 00:17:48,119 --> 00:17:50,879 Speaker 5: The discovery and the audit is how do we figure 386 00:17:50,920 --> 00:17:53,840 Speaker 5: out how to get you just off social media? Like 387 00:17:53,880 --> 00:17:56,000 Speaker 5: I mean, not off totally, but what I'm saying is 388 00:17:56,160 --> 00:17:59,320 Speaker 5: social media we've been bombarded with so much, so how 389 00:17:59,359 --> 00:18:02,240 Speaker 5: do we out of your comfort zone to be able 390 00:18:02,280 --> 00:18:04,359 Speaker 5: to show Maybe we may need to do a community 391 00:18:04,520 --> 00:18:06,119 Speaker 5: that where you if you have pancakes. 392 00:18:06,240 --> 00:18:07,960 Speaker 4: Maybe we're serving the homeless. 393 00:18:08,000 --> 00:18:10,560 Speaker 5: Maybe we're doing things to show that you have a 394 00:18:10,560 --> 00:18:13,080 Speaker 5: community driven background with what you're doing. 395 00:18:13,160 --> 00:18:14,520 Speaker 4: And it's not just money driven. 396 00:18:14,520 --> 00:18:17,000 Speaker 5: We all want to make money, let's not say we don't, 397 00:18:17,160 --> 00:18:19,560 Speaker 5: but it can't be the driving force. So how do 398 00:18:19,600 --> 00:18:21,760 Speaker 5: we step out of your comfort zone to do something 399 00:18:21,800 --> 00:18:24,320 Speaker 5: different to get people to come to you? And that's 400 00:18:24,320 --> 00:18:26,520 Speaker 5: what I try to pull out of people is we 401 00:18:26,640 --> 00:18:29,359 Speaker 5: got social media. We're gonna post the pretty the imagery 402 00:18:29,440 --> 00:18:30,280 Speaker 5: of the pancakes. 403 00:18:30,280 --> 00:18:32,479 Speaker 4: We're gonna flip the pancakes. We're going to show that. 404 00:18:32,840 --> 00:18:35,640 Speaker 5: But what are the ways that I can pull out 405 00:18:35,640 --> 00:18:36,800 Speaker 5: of you that we can. 406 00:18:36,680 --> 00:18:38,480 Speaker 4: Get you out of the norm and. 407 00:18:38,480 --> 00:18:41,479 Speaker 5: Make people be able to attach more to your brand. 408 00:18:41,800 --> 00:18:42,920 Speaker 3: Please don't go anywhere. 409 00:18:43,119 --> 00:18:46,199 Speaker 1: We'll be right back with more Money Making Conversations Master Class. 410 00:18:51,160 --> 00:18:53,800 Speaker 1: Welcome back to Money Making Conversation Mastered Class with me 411 00:18:54,040 --> 00:18:57,720 Speaker 1: Rashaun McDonald. Great, which it leads me a next question 412 00:18:57,760 --> 00:19:01,159 Speaker 1: because emails which a big fan of email. I'm a 413 00:19:01,160 --> 00:19:04,439 Speaker 1: big fan of fan club members and you are one 414 00:19:04,480 --> 00:19:07,160 Speaker 1: of the things you should always stay Emailing is not dead? 415 00:19:07,240 --> 00:19:08,120 Speaker 3: Why do you say that? 416 00:19:08,880 --> 00:19:10,920 Speaker 4: For me? That's the other portion of it. 417 00:19:11,240 --> 00:19:14,280 Speaker 5: If you're solely on social media, you can lose your 418 00:19:14,320 --> 00:19:18,399 Speaker 5: business in a minute because everything is coming through their platform. 419 00:19:18,720 --> 00:19:21,399 Speaker 5: So if they shut down, just like the ponts, how 420 00:19:21,400 --> 00:19:23,720 Speaker 5: are you going to communicate with your customers. So I'm 421 00:19:23,720 --> 00:19:27,160 Speaker 5: big on you need to have a platform and a system, 422 00:19:27,280 --> 00:19:30,320 Speaker 5: a funnel system that gets these people to where you 423 00:19:30,359 --> 00:19:33,760 Speaker 5: can keep their email and be able to constantly promote 424 00:19:33,760 --> 00:19:35,879 Speaker 5: back to them. So I'm big on high level, go 425 00:19:36,000 --> 00:19:40,359 Speaker 5: high level, having a community because if you for me, 426 00:19:40,600 --> 00:19:43,680 Speaker 5: like if you got pancakes or something, you can still 427 00:19:43,720 --> 00:19:47,080 Speaker 5: have a community because these are people that are interested 428 00:19:47,200 --> 00:19:50,600 Speaker 5: in possibly cooking. They're not just interested maybe in eating, 429 00:19:50,880 --> 00:19:52,880 Speaker 5: but they're interested in cooking. 430 00:19:52,960 --> 00:19:54,840 Speaker 4: So now you can kind. 431 00:19:54,640 --> 00:19:58,040 Speaker 5: Of pitch them with different recipes and different things like that, 432 00:19:58,280 --> 00:20:02,320 Speaker 5: and even incorporate other brands because we're not competing, we're collabing, 433 00:20:02,560 --> 00:20:05,359 Speaker 5: and that's what we should be doing with other small businesses. 434 00:20:05,560 --> 00:20:09,119 Speaker 5: So you can have a community of the pancake keys, 435 00:20:09,200 --> 00:20:11,320 Speaker 5: you know, the pancake queens, I don't know. You can 436 00:20:11,359 --> 00:20:13,439 Speaker 5: do different things that you can bring them off this 437 00:20:13,600 --> 00:20:18,359 Speaker 5: platform and make them feel included in another of software, 438 00:20:18,640 --> 00:20:21,560 Speaker 5: and you can always have the ability to touch them, 439 00:20:21,760 --> 00:20:24,120 Speaker 5: so social media won't be your only way of connecting. 440 00:20:25,200 --> 00:20:31,119 Speaker 1: Right, I'm talking to the brand strategists. Creative entrepreneur and 441 00:20:31,200 --> 00:20:34,760 Speaker 1: founder Bloom Creative Agency. Her name is Stacy Golar, twenty 442 00:20:34,800 --> 00:20:38,720 Speaker 1: years of experience, expertise and marketing, media and business. He 443 00:20:38,800 --> 00:20:43,280 Speaker 1: blends creativity with strategy to help entrepreneurs, you know, build 444 00:20:43,280 --> 00:20:46,320 Speaker 1: their brands and bring their brand vision to life. You 445 00:20:46,320 --> 00:20:48,480 Speaker 1: have a statement here you don't need to go viral, 446 00:20:49,040 --> 00:20:50,440 Speaker 1: you just need to be valuable. 447 00:20:50,520 --> 00:20:51,800 Speaker 3: Yes, what you mean when you say that? 448 00:20:51,880 --> 00:20:53,359 Speaker 4: Because everybody wants to be viral? 449 00:20:53,600 --> 00:20:58,040 Speaker 5: Everybody wants to get that high number that everybody because 450 00:20:58,080 --> 00:21:00,919 Speaker 5: we look at viral as everybody seeing and that can 451 00:21:01,000 --> 00:21:04,200 Speaker 5: be true. But what's the value behind it? Because it's 452 00:21:04,240 --> 00:21:06,240 Speaker 5: like a fleet moment. It's like a one here wonder 453 00:21:06,400 --> 00:21:09,680 Speaker 5: MILLI Vanilla, You do a song and it's. 454 00:21:09,520 --> 00:21:12,320 Speaker 4: Like, oh my god, and then I don't see you anymore. 455 00:21:12,600 --> 00:21:15,439 Speaker 4: So what is you? Go viral? But are you going 456 00:21:15,520 --> 00:21:16,880 Speaker 4: to be able to keep up with that? And I'll 457 00:21:16,880 --> 00:21:17,640 Speaker 4: give you example. 458 00:21:18,080 --> 00:21:20,320 Speaker 5: I am from Chicago, so I went to we have 459 00:21:20,359 --> 00:21:22,800 Speaker 5: Harold's Chicken, And so I went to one of the 460 00:21:22,840 --> 00:21:25,400 Speaker 5: restaurants here because they built so many and I went 461 00:21:25,440 --> 00:21:28,240 Speaker 5: to support. It was pretty, but the service was horrible, 462 00:21:28,320 --> 00:21:32,439 Speaker 5: so horrible that I did a frustrated review. 463 00:21:32,880 --> 00:21:33,920 Speaker 4: It went viral. 464 00:21:34,720 --> 00:21:37,639 Speaker 5: It went viral, and that wasn't my intention to review. 465 00:21:38,760 --> 00:21:42,439 Speaker 5: That wasn't my intention, but it went viral so viral 466 00:21:42,480 --> 00:21:43,880 Speaker 5: that I was like, well, wait man, let me look 467 00:21:43,880 --> 00:21:47,200 Speaker 5: at the insights on this, because I'm like, it's not negative, 468 00:21:47,240 --> 00:21:48,920 Speaker 5: but it's not you know me going on that like 469 00:21:49,000 --> 00:21:51,320 Speaker 5: today you should be this. So I'm like, why is 470 00:21:51,359 --> 00:21:54,280 Speaker 5: this viral? And to show you how that happens is 471 00:21:54,320 --> 00:21:58,040 Speaker 5: that was two months ago. I did another video to say, 472 00:21:58,119 --> 00:22:00,400 Speaker 5: let me give you the history why we're so pad passionate. 473 00:22:00,480 --> 00:22:03,399 Speaker 5: So I did a history lesson that went viral. So 474 00:22:03,520 --> 00:22:07,119 Speaker 5: I'm saying, now that you got the eyeballs, how do 475 00:22:07,200 --> 00:22:08,280 Speaker 5: you keep them there? 476 00:22:08,600 --> 00:22:09,600 Speaker 4: What value do you have? 477 00:22:09,680 --> 00:22:11,119 Speaker 5: I don't want to be known for going to complain 478 00:22:11,160 --> 00:22:13,840 Speaker 5: about places, you know what I'm saying, So how do 479 00:22:13,920 --> 00:22:17,399 Speaker 5: you create the value of She told this story because 480 00:22:17,400 --> 00:22:20,879 Speaker 5: when I came back with the history lesson, it was like, Okay, 481 00:22:20,960 --> 00:22:22,080 Speaker 5: I see what she's saying. 482 00:22:22,440 --> 00:22:23,199 Speaker 4: This is history. 483 00:22:23,240 --> 00:22:25,760 Speaker 5: I'm telling you about the owner. I'm telling you about 484 00:22:25,760 --> 00:22:29,520 Speaker 5: what these establishments used to look like and why we 485 00:22:29,720 --> 00:22:33,840 Speaker 5: Chicagoans are passionate. So now you want to create that 486 00:22:33,920 --> 00:22:36,480 Speaker 5: viral virality, you may not. 487 00:22:36,480 --> 00:22:38,479 Speaker 4: Be able to do that. So what is the value 488 00:22:38,520 --> 00:22:38,840 Speaker 4: that you. 489 00:22:39,000 --> 00:22:41,760 Speaker 5: Offer in your business or in your brand that will 490 00:22:41,840 --> 00:22:44,760 Speaker 5: keep people coming back from maybe that one post and 491 00:22:44,880 --> 00:22:47,720 Speaker 5: keep them as followers and laww customers. 492 00:22:48,560 --> 00:22:51,800 Speaker 3: Now I love that idea. So I'm a big proplemi. 493 00:22:52,320 --> 00:22:53,280 Speaker 3: I say this all the time. 494 00:22:53,400 --> 00:22:56,920 Speaker 1: You don't know your path until your path stands before you. 495 00:22:56,800 --> 00:22:58,400 Speaker 3: And you have to make the decision if you want 496 00:22:58,440 --> 00:22:59,280 Speaker 3: to walk that path. 497 00:22:59,480 --> 00:23:03,720 Speaker 1: Now, you did something and people reacted to you, I 498 00:23:03,760 --> 00:23:05,360 Speaker 1: would advise you to keep doing it. 499 00:23:06,600 --> 00:23:08,800 Speaker 4: Yet the restaurants, now that I. 500 00:23:09,880 --> 00:23:12,679 Speaker 1: Would advise, I would advise you to keep doing it. 501 00:23:12,760 --> 00:23:14,800 Speaker 1: My friends, if people react, they react. 502 00:23:14,960 --> 00:23:16,080 Speaker 3: You know you can't. 503 00:23:16,119 --> 00:23:19,720 Speaker 2: And so that's why on this show, I always like 504 00:23:19,720 --> 00:23:22,520 Speaker 2: to bring people on the show to talk about their brands, 505 00:23:22,560 --> 00:23:23,200 Speaker 2: their careers. 506 00:23:23,240 --> 00:23:25,320 Speaker 1: But one thing, because a lot of people always sayd Rishaw, 507 00:23:25,400 --> 00:23:27,520 Speaker 1: you do a lot of you like a renaissance ban, 508 00:23:27,640 --> 00:23:30,080 Speaker 1: You can do this. You do this because I don't 509 00:23:30,200 --> 00:23:34,160 Speaker 1: ignore opportunity. Yes I don't ignore open doors. 510 00:23:35,480 --> 00:23:40,480 Speaker 2: Yes there's work tied to that potential opportunity, but I 511 00:23:40,520 --> 00:23:45,040 Speaker 2: don't ignore that opportunity. Now, I got to ask you 512 00:23:45,119 --> 00:23:49,080 Speaker 2: this question because I don't know what the viral means. Okay, 513 00:23:49,280 --> 00:23:53,919 Speaker 2: what is technically a viral video or a viral post? 514 00:23:54,040 --> 00:23:57,080 Speaker 3: What is that? Is it a number you hear or 515 00:23:57,320 --> 00:23:57,880 Speaker 3: what is that? 516 00:23:58,200 --> 00:24:02,280 Speaker 5: Yeah, it's really the number. So for me, that video 517 00:24:02,400 --> 00:24:04,280 Speaker 5: has seven hundred thousand. 518 00:24:04,080 --> 00:24:08,760 Speaker 4: Views and it's still blowing. It's still blowing. 519 00:24:09,040 --> 00:24:11,440 Speaker 5: Like sometimes people it's hard to get out what they 520 00:24:11,440 --> 00:24:13,480 Speaker 5: call two hundred and three hundred jail, Like. 521 00:24:14,200 --> 00:24:15,119 Speaker 3: What did you post it on? 522 00:24:15,200 --> 00:24:17,720 Speaker 1: What did you post to the ground? 523 00:24:17,800 --> 00:24:20,600 Speaker 4: Yeah, and people, you know, you'll you'll post. 524 00:24:20,880 --> 00:24:23,480 Speaker 5: You may get two three hundred maybe a good video 525 00:24:23,560 --> 00:24:25,760 Speaker 5: you get eight hundred, and it's like, oh, you know, 526 00:24:26,080 --> 00:24:29,360 Speaker 5: when you start getting fifty k, one hundred. 527 00:24:29,119 --> 00:24:33,399 Speaker 4: K, I was like, oh my god, I'm surprised. And 528 00:24:33,560 --> 00:24:36,240 Speaker 4: so that means a lot of eyes. 529 00:24:36,320 --> 00:24:39,080 Speaker 5: That's how many people has actually seen it. 530 00:24:39,080 --> 00:24:40,720 Speaker 4: It's seven hundred thousand people. 531 00:24:41,000 --> 00:24:42,360 Speaker 3: How long was the video. 532 00:24:43,640 --> 00:24:45,800 Speaker 4: A minute and some change? Yeah? 533 00:24:45,840 --> 00:24:46,400 Speaker 3: Okay, cool. 534 00:24:46,440 --> 00:24:50,200 Speaker 4: It was because I was talking and I was giving 535 00:24:50,240 --> 00:24:52,040 Speaker 4: that you know, you had people on there. It was 536 00:24:52,080 --> 00:24:54,679 Speaker 4: like you still got your food free? And I was like, shoot, 537 00:24:54,920 --> 00:24:58,680 Speaker 4: because I waited two hours? Why was I take free food. 538 00:24:58,920 --> 00:25:02,600 Speaker 4: So now you're coming your commenting back, keeps it going. 539 00:25:03,000 --> 00:25:07,240 Speaker 5: They are still talking about that post today today is 540 00:25:07,280 --> 00:25:07,760 Speaker 5: still going. 541 00:25:07,800 --> 00:25:10,080 Speaker 4: And now that I did the backup on the history 542 00:25:10,600 --> 00:25:15,400 Speaker 4: that's gone, that's gone viral. Seventy two thousand people seen that. 543 00:25:15,760 --> 00:25:18,280 Speaker 4: So now what I did is I went on Instagram 544 00:25:18,280 --> 00:25:19,119 Speaker 4: and they have this thing. 545 00:25:19,000 --> 00:25:22,720 Speaker 5: Called trial reels where you can repost a viral video 546 00:25:23,119 --> 00:25:25,280 Speaker 5: and it won't go back on your page yet it 547 00:25:25,400 --> 00:25:29,080 Speaker 5: goes to non followers to see the insights of that, to. 548 00:25:29,119 --> 00:25:30,639 Speaker 4: If that will go viral again. 549 00:25:30,920 --> 00:25:33,760 Speaker 3: So I'm testing that out right right. 550 00:25:33,840 --> 00:25:38,119 Speaker 2: Okay, so you actually are a purple althote viral. 551 00:25:38,440 --> 00:25:42,080 Speaker 1: I love that, but again, don't don't don't walk away 552 00:25:42,080 --> 00:25:43,080 Speaker 1: from that opportunity. 553 00:25:43,160 --> 00:25:46,480 Speaker 2: Okay, you know you know what do you actually need 554 00:25:46,760 --> 00:25:48,480 Speaker 2: to when you talk we've been talking about brands. 555 00:25:48,520 --> 00:25:49,479 Speaker 3: We talking about product. 556 00:25:49,840 --> 00:25:52,600 Speaker 2: Is a brand a product, it's brand a talent, it's 557 00:25:52,680 --> 00:25:54,360 Speaker 2: brand a business. 558 00:25:54,640 --> 00:25:56,359 Speaker 3: What do you need to start your brand? 559 00:25:56,960 --> 00:25:59,920 Speaker 5: Well, you need to understand before creating it. So from 560 00:26:00,240 --> 00:26:03,520 Speaker 5: for me, people know me as a very inspirational. I've 561 00:26:03,560 --> 00:26:06,360 Speaker 5: been that, I've had women empowerment groups and all that. 562 00:26:06,320 --> 00:26:09,359 Speaker 4: Kind of stuff. So the core of people that know 563 00:26:09,480 --> 00:26:11,040 Speaker 4: me know me as. 564 00:26:10,960 --> 00:26:13,359 Speaker 5: She's positive, she's going to give you the real She's 565 00:26:13,400 --> 00:26:16,000 Speaker 5: going to share tips and business and all that with you. 566 00:26:16,359 --> 00:26:19,760 Speaker 4: So for me, that's my brand. So whatever I do, 567 00:26:19,920 --> 00:26:22,000 Speaker 4: I still have that identity in it. 568 00:26:22,080 --> 00:26:23,720 Speaker 5: So it's not far like what is she doing that 569 00:26:24,080 --> 00:26:27,480 Speaker 5: I'm doing skincare, so I am pulling beauty and empowerment 570 00:26:27,520 --> 00:26:30,320 Speaker 5: back into aging, so it's still aligned to. 571 00:26:30,359 --> 00:26:31,040 Speaker 4: What I'm doing. 572 00:26:31,080 --> 00:26:33,960 Speaker 5: So a brand can be a product or a service 573 00:26:34,000 --> 00:26:37,040 Speaker 5: if you have something to sell, but when the individual 574 00:26:37,320 --> 00:26:40,400 Speaker 5: is the brand, it means that you are like influencers 575 00:26:40,760 --> 00:26:44,359 Speaker 5: if they're a beauty influencer or no niche influencers, because 576 00:26:44,400 --> 00:26:46,600 Speaker 5: I don't necessarily believe in having one niche. 577 00:26:46,600 --> 00:26:48,280 Speaker 4: I'm like you, I can do a lot, you know, 578 00:26:48,680 --> 00:26:49,480 Speaker 4: but you want to. 579 00:26:49,400 --> 00:26:51,000 Speaker 5: Be able to do it well and if it's an 580 00:26:51,040 --> 00:26:55,080 Speaker 5: opportunity there So, if you have a beauty product and 581 00:26:55,400 --> 00:26:57,360 Speaker 5: that's what you're going to be known for beauty, then 582 00:26:57,560 --> 00:27:01,720 Speaker 5: everything you do and follow suit should be that. 583 00:27:02,119 --> 00:27:04,600 Speaker 4: If you decide to be no niche, it still should 584 00:27:04,640 --> 00:27:07,120 Speaker 4: have a core value of who you are. 585 00:27:07,280 --> 00:27:09,760 Speaker 5: And for me, mine is she's gonna keep it real 586 00:27:10,000 --> 00:27:12,400 Speaker 5: and she's very positive and she's business. 587 00:27:12,119 --> 00:27:15,240 Speaker 4: Oriented, so that is my core whatever I do. 588 00:27:15,280 --> 00:27:16,919 Speaker 5: If I go sell real estates like you should buy 589 00:27:16,960 --> 00:27:20,480 Speaker 5: a house because you deserve it and because of a legacy, 590 00:27:20,680 --> 00:27:23,760 Speaker 5: it aligns with what I'm doing. So brand can be 591 00:27:23,840 --> 00:27:26,800 Speaker 5: a product of service or individual. You just need to 592 00:27:26,960 --> 00:27:29,199 Speaker 5: be able to make sure that whatever the core of 593 00:27:29,240 --> 00:27:31,760 Speaker 5: that is aligns where people can go to your page 594 00:27:31,760 --> 00:27:34,600 Speaker 5: and go, oh Sean. He does podcasts and he has 595 00:27:35,320 --> 00:27:37,840 Speaker 5: his own cookbook and he has a cooking show, and 596 00:27:37,880 --> 00:27:40,720 Speaker 5: he's about entrepreneurs. So we know that about you. You've 597 00:27:41,280 --> 00:27:43,680 Speaker 5: got some of the best brands. You've helped some of 598 00:27:43,800 --> 00:27:46,440 Speaker 5: people have the best brands, so we know that that's 599 00:27:46,480 --> 00:27:48,800 Speaker 5: what you are for people everywhere. 600 00:27:49,840 --> 00:27:53,480 Speaker 2: Cool quick question here. You mentioned skincare a couple of times. 601 00:27:53,560 --> 00:27:57,200 Speaker 2: Are you involved in skincare? Are you Are you scare 602 00:27:57,200 --> 00:27:59,840 Speaker 2: of a skincare product? I want to I can't lead 603 00:27:59,880 --> 00:28:02,199 Speaker 2: it interview. You've said like three times just kind of 604 00:28:02,280 --> 00:28:05,640 Speaker 2: casually talk about what is the skincare that you keep 605 00:28:05,680 --> 00:28:07,879 Speaker 2: bringing up in this interview but not bringing it up? 606 00:28:08,280 --> 00:28:08,560 Speaker 3: Okay? 607 00:28:08,640 --> 00:28:09,120 Speaker 4: The reason why? 608 00:28:09,920 --> 00:28:12,760 Speaker 5: Being honest, So, I have a skincare company called skin 609 00:28:12,960 --> 00:28:15,639 Speaker 5: Like Skincare. I started it on my fiftieth birthday because 610 00:28:15,680 --> 00:28:18,840 Speaker 5: we're aging and it should be one of privilege and 611 00:28:18,880 --> 00:28:21,239 Speaker 5: it's a journey to aging. And so I've always been 612 00:28:21,240 --> 00:28:23,639 Speaker 5: a skincare girl because my mother was, and we just 613 00:28:23,680 --> 00:28:26,400 Speaker 5: take care of our skin. And I wanted because when 614 00:28:26,400 --> 00:28:29,040 Speaker 5: I turned fifty, I was like, oh, you have a 615 00:28:29,160 --> 00:28:32,919 Speaker 5: hundred now. So for me, I know what we're losing 616 00:28:32,960 --> 00:28:35,920 Speaker 5: as women, collagen elasticity, and I want to look good 617 00:28:36,040 --> 00:28:39,400 Speaker 5: just like you. So I started a skincare line to 618 00:28:39,560 --> 00:28:42,760 Speaker 5: help women to be okay with not wearing makeups so 619 00:28:42,920 --> 00:28:44,600 Speaker 5: much like I have on make up now, but you 620 00:28:44,640 --> 00:28:46,240 Speaker 5: see that good skin up under there, right. 621 00:28:46,560 --> 00:28:48,680 Speaker 4: So I wanted to not only. 622 00:28:49,080 --> 00:28:51,800 Speaker 5: Have something that you can put topically, but I wanted 623 00:28:51,840 --> 00:28:55,479 Speaker 5: you to feel okay on your journey of aging as well. 624 00:28:55,720 --> 00:28:58,880 Speaker 4: So I started the skincare line. I still have it. 625 00:28:59,080 --> 00:29:02,959 Speaker 5: I'm more now have my body scented organic body oils. 626 00:29:03,640 --> 00:29:06,360 Speaker 4: The face part I'm redoing. 627 00:29:06,520 --> 00:29:08,160 Speaker 5: So that's why I wasn't like, go to skin life 628 00:29:08,160 --> 00:29:11,680 Speaker 5: got me, you know, But I'm definitely I believe in 629 00:29:11,720 --> 00:29:15,840 Speaker 5: taking care of yourself internally and externally, and women we 630 00:29:16,320 --> 00:29:19,160 Speaker 5: want to look at it. So I try to empower 631 00:29:19,320 --> 00:29:22,959 Speaker 5: women there that value is empower women to be okay 632 00:29:23,040 --> 00:29:25,000 Speaker 5: with not having to put a face full of makeup, 633 00:29:25,040 --> 00:29:26,160 Speaker 5: but also taking care. 634 00:29:26,000 --> 00:29:28,680 Speaker 4: Of your natural skin to have your natural beauty. 635 00:29:29,800 --> 00:29:33,320 Speaker 3: Okay, so you have a skincare line. Are you launching 636 00:29:33,320 --> 00:29:34,160 Speaker 3: a skincare line? 637 00:29:34,280 --> 00:29:37,600 Speaker 5: I have a skincare line, but the facial products are. 638 00:29:37,480 --> 00:29:41,040 Speaker 4: Limited now and I have been promoting. 639 00:29:40,480 --> 00:29:43,720 Speaker 5: More of the body oils, which are scented body ailes. 640 00:29:43,800 --> 00:29:47,560 Speaker 5: So that's why it happens things are revamping, so. 641 00:29:48,040 --> 00:29:50,040 Speaker 3: Okay, cool. So what is the body oil? 642 00:29:50,400 --> 00:29:53,479 Speaker 5: So the body oill because now that the Internet has 643 00:29:53,520 --> 00:29:55,479 Speaker 5: taught us that you've been messing up your you know, 644 00:29:55,520 --> 00:29:59,480 Speaker 5: your hormones with the different ToxS, toxins in the in 645 00:30:00,040 --> 00:30:04,560 Speaker 5: skin care. So I have natural organic sunflower joba oil 646 00:30:04,680 --> 00:30:07,480 Speaker 5: that I scent so that people that are a little 647 00:30:07,520 --> 00:30:10,719 Speaker 5: bit more want a little bit more clean that there's 648 00:30:10,720 --> 00:30:13,840 Speaker 5: more of a clean body oil and it's moisturized and 649 00:30:13,920 --> 00:30:17,160 Speaker 5: hydrating because again, as we age, we're losing a lot 650 00:30:17,200 --> 00:30:18,800 Speaker 5: of different nutrients in our body. 651 00:30:19,160 --> 00:30:21,480 Speaker 4: And so you don't have to walk around with ash skin. 652 00:30:21,680 --> 00:30:24,440 Speaker 5: You can have a body all that is more cleaner 653 00:30:24,680 --> 00:30:28,000 Speaker 5: and still smells nice to be able to nourish your body. 654 00:30:28,120 --> 00:30:31,480 Speaker 4: So I'm everything for me is now pro aging or. 655 00:30:31,440 --> 00:30:34,960 Speaker 3: Aging slow right right, slowing down that clock. 656 00:30:36,600 --> 00:30:38,680 Speaker 4: Looking like like I'm fording. 657 00:30:39,600 --> 00:30:42,200 Speaker 3: There like that. Now again, how do we get in 658 00:30:42,280 --> 00:30:43,120 Speaker 3: touch with your Stacey? 659 00:30:43,520 --> 00:30:47,120 Speaker 5: You can find me at boone Creative Agency on Instagram. 660 00:30:47,400 --> 00:30:50,160 Speaker 5: The website is bloom Creative Agency and. 661 00:30:50,160 --> 00:30:51,720 Speaker 4: I just say this too. You can reach me at 662 00:30:51,760 --> 00:30:52,480 Speaker 4: the real Stacey J. 663 00:30:52,600 --> 00:30:54,280 Speaker 5: That's where I'm viral at, so you can check me 664 00:30:54,320 --> 00:30:55,960 Speaker 5: out over there. 665 00:30:55,960 --> 00:31:00,760 Speaker 1: Your viral can go find out my virals. 666 00:31:00,800 --> 00:31:03,840 Speaker 3: I got, I got to close interview. Okay, you did 667 00:31:03,840 --> 00:31:07,560 Speaker 3: the video, it went viral? Has the customer service change 668 00:31:07,560 --> 00:31:08,760 Speaker 3: in arrows at that location? 669 00:31:09,080 --> 00:31:11,240 Speaker 5: I listen, she invited me back, but it's chicken, so 670 00:31:11,280 --> 00:31:13,760 Speaker 5: I'm not in a rush. But people have caught on 671 00:31:13,800 --> 00:31:16,200 Speaker 5: my page and say it has not. 672 00:31:16,720 --> 00:31:18,600 Speaker 4: It is horrible. Some people say. 673 00:31:18,520 --> 00:31:20,480 Speaker 5: They may have went on a weekday and they charged 674 00:31:20,520 --> 00:31:21,840 Speaker 5: twenty dollars to park. 675 00:31:23,440 --> 00:31:24,760 Speaker 4: Twenty the park and. 676 00:31:24,720 --> 00:31:28,400 Speaker 5: Then and they said it's on Panola Road and they 677 00:31:28,400 --> 00:31:32,400 Speaker 5: said it used to be or I don't know Denny's 678 00:31:32,480 --> 00:31:32,880 Speaker 5: or something. 679 00:31:32,960 --> 00:31:34,200 Speaker 4: So I'm just I. 680 00:31:34,160 --> 00:31:37,840 Speaker 5: Don't need to go back, because even though the owner 681 00:31:37,880 --> 00:31:40,520 Speaker 5: did call me and she did invite me back, and 682 00:31:40,560 --> 00:31:42,840 Speaker 5: I'm not saying I will never go back, but people 683 00:31:42,880 --> 00:31:46,480 Speaker 5: in my comments, have let me know that it hasn't 684 00:31:46,520 --> 00:31:47,200 Speaker 5: really changed. 685 00:31:48,480 --> 00:31:51,520 Speaker 2: Okay, well it's twenty dollars the park to get chicken. 686 00:31:51,680 --> 00:31:53,680 Speaker 3: Yes, stop going. 687 00:31:54,160 --> 00:31:57,040 Speaker 5: They say, lamb chops, rostapasta, And that's not what we 688 00:31:57,160 --> 00:31:57,920 Speaker 5: do in Chicago. 689 00:31:57,960 --> 00:32:01,400 Speaker 4: We were Harold's Chicken Check. You go in and get 690 00:32:01,400 --> 00:32:02,560 Speaker 4: your crewd and you leave. 691 00:32:03,040 --> 00:32:04,840 Speaker 3: So now you think they're doing too much. 692 00:32:04,880 --> 00:32:05,800 Speaker 4: You're doing too much. 693 00:32:06,440 --> 00:32:10,960 Speaker 2: As a brand specialist, digital brand strategist, like you said, 694 00:32:11,000 --> 00:32:11,880 Speaker 2: stick with your brand. 695 00:32:12,000 --> 00:32:12,800 Speaker 4: Yeah, don't go. 696 00:32:13,120 --> 00:32:15,160 Speaker 3: And that's where they messing up. If you had to, 697 00:32:15,320 --> 00:32:17,480 Speaker 3: if you had to. 698 00:32:16,680 --> 00:32:19,719 Speaker 2: Sit down and dissect and do all of their brand, 699 00:32:20,320 --> 00:32:22,400 Speaker 2: go back to what they are doing and then it 700 00:32:22,400 --> 00:32:25,120 Speaker 2: will generate a lot more results. 701 00:32:25,240 --> 00:32:27,320 Speaker 4: Yeah, yeah, I understand. 702 00:32:27,320 --> 00:32:29,680 Speaker 5: It's they franchise and so that's why you know, it's 703 00:32:29,680 --> 00:32:30,280 Speaker 5: different people. 704 00:32:30,360 --> 00:32:31,920 Speaker 4: So they like, I'm gonna take it up a notch and. 705 00:32:31,880 --> 00:32:35,440 Speaker 2: I'm like, oh, that's true, that's true. I haven't seen that. 706 00:32:35,680 --> 00:32:39,080 Speaker 2: But her name is Stacey Jglar. She's the brand strategist. 707 00:32:39,240 --> 00:32:42,200 Speaker 2: You know her company, you know, Bloom Creative Agency. Thank 708 00:32:42,200 --> 00:32:44,360 Speaker 2: you for coming on Money Making Conversations masterclass. 709 00:32:44,680 --> 00:32:46,720 Speaker 4: Thank you. I appreciate you so much. 710 00:32:47,400 --> 00:32:51,600 Speaker 1: This has been money making Conversations Masterclass with Rashawn McDonald. 711 00:32:52,000 --> 00:32:56,400 Speaker 1: Thanks to I guess and our audience, visit Moneymakingconversations dot 712 00:32:56,400 --> 00:33:02,360 Speaker 1: com to listen and register to be a guest att