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Speaker 1: Welcome to the Giants Huddle Front Office edition presented by

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Speaker 1: City College of New York, consistently doing remarkable things. Visit

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Speaker 1: CCNY dot CUNY dot EEDU from more information. Welcome everybody.

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Speaker 1: I'm Sean O'Hara, and I'm joined now by Dan Feldstein,

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Speaker 1: President and CEO of Kreshn Electronics, and Brad Hinsey of

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Speaker 1: the EVP of Marketing at Kreshtroan Electronics. Welcome to the

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Speaker 1: Giants facility. All right, we love this building. We love

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Speaker 1: what you guys have done for us. We've got an

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Speaker 1: unbelievable partnership, and really, I can't think of a better partnership.

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Speaker 1: We've got two Jersey based organizations, the Giants and Kreshhran.

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Speaker 1: You guys are up in Rockley, New Jersey, to family

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Speaker 1: owned businesses. We've got a lot in common. You guys

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Speaker 1: just celebrated your fiftieth year of service and the Giants

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Speaker 1: are entering their one hundredth season. So I'm really curious.

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Speaker 1: I know a little bit about Kreshtroan. I have some

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Speaker 1: of your products at my house. I have some of

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Speaker 1: my basement. But for those people out there that don't

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Speaker 1: really know a lot about Kreshtroan, just really quickly, what

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Speaker 1: is Kreshron, what do you do and what do you provide?

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Speaker 2: Well, at first, I just have to say this is

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Speaker 2: a very surreal experience for me personally. Krestron was started

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Speaker 2: by my father, George Feldstein, the year I was born,

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Speaker 2: so it's just always been part of my life and

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Speaker 2: some of my earliest memories are actually sitting with him

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Speaker 2: on the couch on a Sunday afternoon when you take

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Speaker 2: a couple hours off from building the company, and we'd

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Speaker 2: watch the Giants together. So to now have the Giants

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Speaker 2: using Crestron technology is just an incredible thrill for me.

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Speaker 2: In fact, some of that technology while I thought he

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Speaker 2: was paying attention to me and watching the game with me,

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Speaker 2: he was probably thinking up some of that technology at

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Speaker 2: the time. So yeah, this is just an unbelievable opportunity

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Speaker 2: to work with the team that I've been a fan

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Speaker 2: of for pretty much my whole life. But so Kreshtron,

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Speaker 2: we do a lot of different things. Obviously, we're technology focused,

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Speaker 2: so we do workplace technology. So what that means is

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Speaker 2: we help corporations basically run their businesses better using technology,

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Speaker 2: and that can mean in a meeting room, for example,

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Speaker 2: being able to hold a conference where you can better

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Speaker 2: share content, where you can better collaborate, where you can

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Speaker 2: hold hybrid meetings in the workspace, where you can schedule

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Speaker 2: spaces so you can act more efficiently, or moving any

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Speaker 2: type of content anywhere in a facility or on a campus.

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Speaker 2: So if you have this podcast, for example, and you

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Speaker 2: want to broadcast it to ten different buildings over your

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Speaker 2: corporate campus, we make technology to allow you to do

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Speaker 2: that with very high resolution, the best quality audio, things

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Speaker 2: like that. And then of course there's the residential side

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Speaker 2: where we make full complete home automation solutions where we

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Speaker 2: can control every aspect of your life from a technology

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Speaker 2: point of view.

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Speaker 1: Gotcha, anything you want to add to that?

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Speaker 3: No, I think that Actually the way the team here

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Speaker 3: is using Crestron is a really good example of all

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Speaker 3: the things that we can enable for any organization. Uh

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Speaker 3: from the draft room to the training rooms and to

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Speaker 3: the auditorium. We help make it easy to get together

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Speaker 3: have a productive and collaborative meeting and discussion so that

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Speaker 3: you can set the team up for success. Really and

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Speaker 3: those ultimately that's what helps drive the innovations that we

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Speaker 3: create and the products that we go and build.

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Speaker 1: All right, So we're talking a lot about this building

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Speaker 1: and how you guys can help the team out. Let's

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Speaker 1: let's get right to the point. The draft room. All right,

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Speaker 1: there's been so much buzz about what you guys did

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Speaker 1: to the Giants draft room. How you basically you know,

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Speaker 1: you brought it from you know, prehistoric times if you will,

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Speaker 1: to now like present day age with technology and with

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Speaker 1: all the versatility that you can do. What did you

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Speaker 1: guys do to the near Giants draft room? And what

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Speaker 1: is the most impressive part about it?

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Speaker 2: Well, first of all, the credit goes to you and

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Speaker 2: the team for having the insight to see how technology

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Speaker 2: could really change how you operate on draft day and

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Speaker 2: make it a much better experience for you, and then

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Speaker 2: giving us the opportunity to show how we can enable that.

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Speaker 2: So right, I think you could probably talk better about

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Speaker 2: the specifics of.

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Speaker 3: Yeah, sure, I think that it's always spectacular when you

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Speaker 3: walk into a room like that and you can see

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Speaker 3: the way the ideas and how you actually collaborate the

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Speaker 3: questions you want answered and the information you need to

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Speaker 3: make a decision. How you make sure that everybody can

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Speaker 3: see it and get it there and immediately immediately so

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Speaker 3: in the draft room, their screens all over the room,

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Speaker 3: and as the team was giving us a demo of

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Speaker 3: exactly what's happening. They can have all kinds of different content.

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Speaker 3: It can be a web page here, it can be

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Speaker 3: an internal database with all the players and the stats

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Speaker 3: and the details they need to make the decisions. But

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Speaker 3: then you can switch immediately to TV, to social media.

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Speaker 3: You can make a FaceTime call, you can make a

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Speaker 3: zoom call. All that kind of stuff is happening right

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Speaker 3: in the room and you can make those decisions to

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Speaker 3: flip between all of that right in an instant And

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Speaker 3: so it's really cool to see how the team built

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Speaker 3: this concept on the technology, the building blocks that you

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Speaker 3: know we've been working on.

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Speaker 1: When it comes to work in a new space like that, like,

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Speaker 1: what is the first thing that you have to do

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Speaker 1: in order to have all that technology work?

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Speaker 3: So the first thing is you have to have a

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Speaker 3: clear sense of what you want to accomplish in the room, right,

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Speaker 3: Joe had a clear sense of on draft day, this

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Speaker 3: is how I want that to run. And so when

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Speaker 3: you start from there, then anything is possible with technology.

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Speaker 3: At that point, it's just time and development resources and

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Speaker 3: so that's where you begin, and then you just start

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Speaker 3: layering in the capabilities, right, how do you present it,

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Speaker 3: what are the different types of content that you want

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Speaker 3: to bring in so that you have that flexibility, and

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Speaker 3: then how do you create an interface that's easy to control,

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Speaker 3: so it's really just one button to switch between all

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Speaker 3: of these things, having a clear sense from what you

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Speaker 3: want and then following through it.

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Speaker 2: That's really how you get there right exactly. And one

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Speaker 2: of the things we pride ourselves on at Crest Run

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Speaker 2: is that we provide those flexible building blocks that allows

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Speaker 2: you to create a system that works the way you

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Speaker 2: want it to work. It's not out of the box.

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Speaker 2: This is what it does. Take it or leave it.

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Speaker 2: It's what do you want to do and now will

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Speaker 2: help you enable that, and then it can be a

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Speaker 2: completely iterative process where as you use the room, as

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Speaker 2: you see what works, as you see what doesn't work,

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Speaker 2: we can we can adjust things, we can reprogram things,

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Speaker 2: and until we get it perfect for what you need

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Speaker 2: to do right.

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Speaker 1: And that flexibility is not just for now and how

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Speaker 1: you want it. It's also flexibility moving forward because as

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Speaker 1: we all know, technology changes, you know every couple of

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Speaker 1: years it' say, hey, we've got new devices, We've got

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Speaker 1: new touch screens, new touch panels, sofa, how do you

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Speaker 1: guys incorporate that with the future in mind.

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Speaker 3: Well, we build with the idea that these aren't gadgets,

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Speaker 3: that it's not like your mobile phone that you're going

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Speaker 3: to replace every two years. We build with the sense

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Speaker 3: that this is part of the infrastructure for a room.

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Speaker 3: And then through software and through other development, we can

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Speaker 3: continue to add new features. And when we look at

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Speaker 3: it as providing the building blocks and that flexibility, you

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Speaker 3: can continue to continually make changes. And I think that's

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Speaker 3: really important for every organization because every organization you go through,

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Speaker 3: you know, one draft day, you learn what worked great,

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Speaker 3: what didn't, and then what do we want to change

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Speaker 3: and how do we tweak and change that? And that

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Speaker 3: is having the building blocks that give you that ability

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Speaker 3: is super critical.

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Speaker 1: Yeah, and so I know we're calling it the draft room.

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Speaker 1: I think the giants also use that, you know, as

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Speaker 1: you're trying to figure out your roster and figure out

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Speaker 1: you know, they using a free agency as well to

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Speaker 1: figure out, hey, who's out there. They have their whole boards.

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Speaker 1: So I've been up in the room and let me

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Speaker 1: just tell you it's impressive. You walk in and you

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Speaker 1: kind of feel like a kid in a candy story,

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Speaker 1: all these different toys, like where do you start. The

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Speaker 1: one thing I did not see was I did not

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Speaker 1: see a beer fridge, So I think maybe that's for

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Speaker 1: the giants. You gonna have to find a way to

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Speaker 1: get that installed. But I want to ask you both, like,

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Speaker 1: what is your favorite part of that room?

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Speaker 3: For me, it is absolutely the screens and just how

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Speaker 3: immersive it is. You can't look on any wall or

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Speaker 3: any direction without seeing some screen. And then the ability

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Speaker 3: to see both the broadcast and a web page, and

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Speaker 3: then of course the UI, the database for all the

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Speaker 3: players all together at the same time. That to me

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Speaker 3: is really exciting.

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Speaker 2: Yeah, And for me, it's the configurability of the room.

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Speaker 2: The fact that Joe can sit there at his spot

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Speaker 2: with a restaurant touch panel in front of him and

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Speaker 2: with one button completely transform what the room looks like,

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Speaker 2: what it does, what he's seeing, so he can have

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Speaker 2: all these presets set up exactly the way he's going

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Speaker 2: to want them. So rather than fumbling through and okay,

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Speaker 2: let me get that on that screen, let me get

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Speaker 2: that on that screen. Let me get that on that screen.

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Speaker 2: It's one button and boom, it's exactly what he wants.

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Speaker 1: So he has to go through a little bit of

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Speaker 1: an education to figure out how to work all that stuff.

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Speaker 1: I'm sure, but I'm curious. So you know, look, as

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Speaker 1: we all have electronics, sometimes things don't always work according

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Speaker 1: to plan or something. There's a glitch. You guys now

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Speaker 1: have the ability to remotely fix that. Right, you can

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Speaker 1: go into the system and you can do that from

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Speaker 1: your computer at your office or maybe even at your home.

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Speaker 2: Correct, right, Yeah, So all of our products are built

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Speaker 2: to work together as a singular ecosystem, managed under a

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Speaker 2: single platform, and with that platform, you can now bring

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Speaker 2: up a system look at every piece of our equipment

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Speaker 2: that's in that room, as well as some of our

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Speaker 2: third party pieces of equipment, and now you can either

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Speaker 2: monitor those, you can upgrade them, you can reboot them

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Speaker 2: if that's what's necessary, and you can control them remotely.

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Speaker 2: So if you're in a space and somebody, maybe it's

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Speaker 2: not Joe, maybe it's somebody who doesn't know how to

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Speaker 2: use the room, is trying to do something, somebody remote,

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Speaker 2: whether somewhere else in the building or somewhere anywhere in

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Speaker 2: the world can now take over that room and make

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Speaker 2: it do what that person needs it to do.

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Speaker 1: So Cristroan, Look, you guys are pioneers in the industry.

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Speaker 1: Like I mentioned before, you know why Cresturan. Why should

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Speaker 1: somebody if they're a business out there and they're looking

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Speaker 1: to do something like this, or if somebody in the

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Speaker 1: residential community is looking to upgrade something in their house,

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Speaker 1: why should they choose Crostrant.

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Speaker 2: So I guess there's two reasons. One is our commitment

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Speaker 2: to innovation and technology. So what you see of Crestran today,

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Speaker 2: you may compare it to a competitor and think, oh,

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Speaker 2: those seem similar, But we are committed to constantly pushing

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Speaker 2: the envelope, constantly moving forward. We have over eight hundred

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Speaker 2: design engineers sitting in Rockley, New Jersey, constantly working on

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Speaker 2: the next generation of technology. And the other thing is

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Speaker 2: our commitment to our customers. And we've always had a

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Speaker 2: customer first attitude. Being a family owned company, that makes

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Speaker 2: it very easy because we don't have to answer sort

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Speaker 2: of anyone else. And if there ever is a problem,

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Speaker 2: if there ever is a challenge, customers contact me directly

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Speaker 2: all the time, and I make sure that they get

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Speaker 2: the support they need, the help they need, and we

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Speaker 2: stand by our systems and our products until our customer

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Speaker 2: is happy.

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Speaker 1: You mentioned cutting edge technology and kind of things moving forward.

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Speaker 1: I'm sure there's some things that you probably can't unless

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Speaker 1: and you can't unveil because they're still in the works.

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Speaker 1: But what is like, what's the next coolest feature for Kreshron,

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Speaker 1: Like what can we anticipate as consumers coming out that

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Speaker 1: will help us in the future.

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Speaker 2: So one of our biggest focuses right now, and obviously

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Speaker 2: it has a lot to do with where the world is,

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Speaker 2: is our hybrid meeting technology. So we spend a lot

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Speaker 2: of focus and effort trying to make the experience in

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Speaker 2: a conference room working with in hybrid meetings where there's

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Speaker 2: some remote participants many in person participants, as smooth as possible,

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Speaker 2: So things like multi camera technology, intelligent video technology so

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Speaker 2: that the experience for the person in the room is

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Speaker 2: the same as the experience for the person outside the room,

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Speaker 2: and to create what we call meeting equity amongst all participants.

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Speaker 2: So that's been a very big focus for us right now,

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Speaker 2: and we have a lot of new technology and a

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Speaker 2: lot of new innovations coming out in that space.

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Speaker 1: All right, So we talk a lot about the draft

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Speaker 1: room itself, but what about the rest of the building.

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Speaker 1: How is Creshron incorporated throughout the facility.

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Speaker 2: Well, I think there's a lot of different ways we

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Speaker 2: can help you, a lot of ways we currently are

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Speaker 2: helping you, so we're hoping to even take things to

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Speaker 2: the next level. But throughout every conference space, many conference

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Speaker 2: rooms now you're either sharing content with participants in the

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Speaker 2: room or you're hosting hybrid meetings. So there's no meeting

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Speaker 2: any more that happens in Corporate America that does and

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Speaker 2: have technology in the space. So we have that technology

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Speaker 2: to help those those meetings run more efficiently. Uh. And

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Speaker 2: just in the draft room itself, having enough flexibility in

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Speaker 2: that space so that room is not just relevant on

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Speaker 2: draft day, but that can be used year round for

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Speaker 2: all different types of usages.

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Speaker 3: And then throughout the rest of the facility also in

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Speaker 3: the team training rooms, in the auditorium, in all of

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Speaker 3: these other spaces too, where the team is meeting. Custant

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Speaker 3: technology is already in there today.

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Speaker 1: The weight room too, we gotta get in the way.

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Speaker 3: We got to get it in the weight room too.

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Speaker 3: I think that's a great place for listening to a

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Speaker 3: lot of data.

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Speaker 1: In the weight room vertical ability, we just went through

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Speaker 1: the combine, So yeah, that's definitely has a purpose.

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Speaker 2: Although I mean you say joking, I'm sure, but but

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Speaker 2: in truth, in a lot of those spaces, we do

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Speaker 2: see a great use of technology, whether it's just music

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Speaker 2: to get people motivated, whether it's having video and other

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Speaker 2: things up on the screens, uh to either be a

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Speaker 2: distraction or to a motivator. So there are a lot

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Speaker 2: of ways that in pretty much every kind of space,

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Speaker 2: we're bringing technology. We're bringing audio and video content uh

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Speaker 2: to that area.

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Speaker 1: So I've got to ask, did you guys get the

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Speaker 1: invite to be in the draft room for this year's draft?

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Speaker 1: Is that still? Is that still pending?

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Speaker 3: We're waiting?

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Speaker 2: Yeah, still check my in box. I haven't seen that.

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Speaker 1: Yeah. I think the easy way in is just say, hey, look,

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Speaker 1: we just need to be there just in case, just

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Speaker 1: in case you need, you know, Chase jo Andy's little help,

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Speaker 1: mister Marror in case one and somebody actually hits a

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Speaker 1: wrong button and they've got to get back to it.

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Speaker 2: The only problem with that is if they have me

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Speaker 2: in there thinking I'm the guy to fix it. It's not

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Speaker 2: gonna be good for so.

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Speaker 1: You get a plus one that might be, and be careful.

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Speaker 1: They might ask you what they're supposed to do with

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Speaker 1: the six pick in the draft, so you may.

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Speaker 2: Have to might I might have a better opinion about that.

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Speaker 1: That's interesting. I can't wait to share that. Well. Listen,

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Speaker 1: Dan and Brad, thank you so much for your time.

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Speaker 1: We really value your partnership here with the Giants. Thank

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Speaker 1: you for making the New York Giants a cutting edge

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Speaker 1: team on the field and off the field. We appreciate

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Speaker 1: the relationship and can't wait for this season. Looking forward

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Speaker 1: to seeing you at my life and helping us win

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Speaker 1: some games.

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Speaker 2: All right, well, thank you, it's been a pleasure.

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Speaker 1: Thank you, son,