WEBVTT - Part One: The Idiot Who Made, And Destroyed, WeWork

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<v Speaker 1>What's in Chicago? Meet me? I'm in Chicago. This is

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<v Speaker 1>Robert Evans hosted Behind the Bastards, the show that tells

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<v Speaker 1>you everything you don't know about the very worst people

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<v Speaker 1>in all of history. And today I'm in the Windy

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<v Speaker 1>City that Never sleeps on a big apple, Chicago, Illinois,

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<v Speaker 1>with my co hosts today, the hosts of the Wonderful

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<v Speaker 1>Knowledge Fight podcast, my favorite podcast, Dan and Jordan's. That's

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<v Speaker 1>I don't know your last names? Wow, it's irrelevant. We're

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<v Speaker 1>not allowed to say our last names on television sales.

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<v Speaker 1>So Mr mixel Plick situation will to another dimension should

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<v Speaker 1>we say our names? Oddly enough, I have a friend

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<v Speaker 1>who's like that, and it's Mr. He said his name

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<v Speaker 1>backwards twice though, so you got him? Yeah, you got

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<v Speaker 1>you terrible. You can only visit him on certain occasions

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<v Speaker 1>for having us. You know, it's nicely in Chicago. There's

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<v Speaker 1>so many, so many choices of people you could sit

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<v Speaker 1>down lot, a lot of things going on in Chicago.

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<v Speaker 1>I was surprised at the cars um as a Southerner

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<v Speaker 1>and then and then a West Coaster. I didn't realize

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<v Speaker 1>you had them here yet. But that's good. It's good.

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<v Speaker 1>It's good. It's good. Once the once the city burned

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<v Speaker 1>down the first time, we were like, well, let's wait

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<v Speaker 1>for the second to get some cars, but we decided

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<v Speaker 1>against it. Well, I'm I'm proud of y'all. There's a

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<v Speaker 1>lot going on in Chicago. Mainly it's cold, very cold.

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<v Speaker 1>Have you been yelled out about food at all? Oh

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<v Speaker 1>my god, Actually I have a tail. This will be

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<v Speaker 1>dropping an episode of Worst Year Ever. But we went

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<v Speaker 1>totally on accident. When we were covering Cody Johnson, Katie

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<v Speaker 1>Stile and I were coming the Midwest Profest. We went

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<v Speaker 1>to accidentally what has to be one of the fanciest restaurants.

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<v Speaker 1>It's one of fancies restaurants, maybe the fanciest I've been

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<v Speaker 1>to in my life, so I'm guessing it's one of

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<v Speaker 1>the fancier ones in Chicago. No, it was the Capital

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<v Speaker 1>grill Um. It was a place that, like, we walked

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<v Speaker 1>in and they asked to take our coats and we

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<v Speaker 1>said no, and they immediately looked like, oh, you're not

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<v Speaker 1>supposed to be here. That is just not done. But

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<v Speaker 1>they seated us and we ordered lobster bisk which was fantastic.

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<v Speaker 1>The food was was phenomenal um. And as I was

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<v Speaker 1>eating my bisk, the waiter walked by and gave me,

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<v Speaker 1>fetched me a look of pity and said, sir, is

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<v Speaker 1>there something wrong your soup spoon? I had used the

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<v Speaker 1>wrong spoon, I was. I was half sure the problem

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<v Speaker 1>was going to be that you put ketch up in

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<v Speaker 1>the b which is frowned upon. Not quite that much

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<v Speaker 1>an animal, but I am apparently a filthy animal because

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<v Speaker 1>I used Yeah, you know, um, I'm I'm deeply ashamed

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<v Speaker 1>as Chicaglan's allow us to resolve or what does that call?

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<v Speaker 1>Absolve you of your food since yeah, I thought you

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<v Speaker 1>were going to double down. No, I don't give a

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<v Speaker 1>sh about bisk. So we we have never been to

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<v Speaker 1>a swanky I look like I've ever. It was purely

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<v Speaker 1>by accident that we went. Jordan thought Julia Bays was

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<v Speaker 1>a cold sup really did It's not really. This is

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<v Speaker 1>on the way here. Every soup that's not clam chatter.

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<v Speaker 1>I assume it is gus paco. I don't know other suits.

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<v Speaker 1>Jordan didn't know. I did not know about Tripe. That's

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<v Speaker 1>a shame. I really don't think. Once I learned about Tripe,

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<v Speaker 1>it did not bother me that I didn't know about

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<v Speaker 1>it this long. It's not good. Um so, uh, normally

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<v Speaker 1>y'all host a podcast, you sit around, drink novelty beverages

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<v Speaker 1>and talk a little bit about Alex Jack. It's true.

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<v Speaker 1>We're not doing anything like that today, nothing even vaguely

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<v Speaker 1>reminiscent of that. You told me earlier that we're going

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<v Speaker 1>to talk about somebody that has nothing to do within

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<v Speaker 1>for war, couldn't be lesson. I was almost convinced it

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<v Speaker 1>was a trap. No, we talked about Alex Jones before.

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<v Speaker 1>And yeah, yeah, normally I would have you on to

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<v Speaker 1>to discuss someone in Alex Jones's universe because that's your wheelhouse.

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<v Speaker 1>But sometimes the sausage just gotta be made. You are

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<v Speaker 1>the sausage packers nearby. Yeah, I'll take it. Chicago has

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<v Speaker 1>not had sausage packing for a while, but I think

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<v Speaker 1>we'll we'll start the project again. Well, um, do you

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<v Speaker 1>guys know the name a little fella named Adam Neuman? No,

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<v Speaker 1>it does ring a bell. Have you heard of a

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<v Speaker 1>company called we Work? Yes? Is that guy? Oh boy,

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<v Speaker 1>oh boy? And he is a real piece of ship. Okay,

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<v Speaker 1>now that sounds right. So I'm just gonna. I'm just gonna,

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<v Speaker 1>I'm just gonna, I'm just gonna dive into this, to

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<v Speaker 1>dive into the ship right now. Um so well, now,

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<v Speaker 1>I actually scrolled to the bottom of the page, very professional.

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<v Speaker 1>This is how the sausage gets made when we don't

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<v Speaker 1>print it out. Adam no discernible middle name, Neuman was

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<v Speaker 1>born in Tel Aviv, Israel, on a n seventy nine,

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<v Speaker 1>very close to my birthday. I'm already very invested in

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<v Speaker 1>this story. And you were also born in Televisi correct,

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<v Speaker 1>well the American television Yes, yes, which is Van Eys, California. Yes.

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<v Speaker 1>He gets a lot of ship about the right to

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<v Speaker 1>return laws for California, which is you do not have

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<v Speaker 1>them stay the funk out of California. Just too many

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<v Speaker 1>people here. Um so yeah. When he was seven, his

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<v Speaker 1>parents divorced and his mother moved to New York City

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<v Speaker 1>to do her medical residency. Adam and his sister av

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<v Speaker 1>moved in with her. Now I found other variations about them.

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<v Speaker 1>Story that climed to split happen when he was nine,

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<v Speaker 1>and that they moved to Minneapolis first. I think he

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<v Speaker 1>lies a lot on this show. Whenever it's like I've

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<v Speaker 1>heard multiple stories about his life about like specifically when

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<v Speaker 1>he came Like yeah, like in so consequential details, I

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<v Speaker 1>don't know. I I ran into both. Um. We don't

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<v Speaker 1>have a lot of granular details of his childhood, UM,

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<v Speaker 1>like not a lot of anecdotes about him as a kid. UM,

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<v Speaker 1>but we know it was rough. He was severely dyslexic,

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<v Speaker 1>still is severely dyslexic. You don't just um, is that

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<v Speaker 1>why we work as one word? Maybe? Does that? Is

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<v Speaker 1>that a dyslexic thing? I don't think it is welcome

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<v Speaker 1>Behind the Beasts the podcast where we slandered dyslexia and

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<v Speaker 1>talk about terrible people. H So, yeah, he was dyslexic,

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<v Speaker 1>couldn't read it write at all until the third grade.

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<v Speaker 1>UM and his mom moved constantly, so he lived in

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<v Speaker 1>a lot of different homes and usually didn't spend enough

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<v Speaker 1>time in any one place to build strong attachments to

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<v Speaker 1>people there. I get that a little bit. Yeah. Now,

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<v Speaker 1>in nineteen ninety, when he was eleven, Adam's mom moved

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<v Speaker 1>back to Israel his family and he settled in a kipputz.

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<v Speaker 1>Gives no much about kipputz is ku. I know a

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<v Speaker 1>little bit about kid butts is like, Yeah, it's like

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<v Speaker 1>a it's like a commune essentially, right, Yeah, it's like

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<v Speaker 1>it's like an Israeli type of commune thing. I'm got

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<v Speaker 1>to talk about him a little bit. The first Kipputz

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<v Speaker 1>was founded in a place called dia Gania and you

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<v Speaker 1>know in Palestine at the time now now the nation

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<v Speaker 1>known as Israel uh in nineteen o nine and nineteen ten. Now,

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<v Speaker 1>this is two complex a topic to do justice too

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<v Speaker 1>as an aside in this episode, but it's reasonably accurate

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<v Speaker 1>to say that the inspiring motivations behind the establishment of

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<v Speaker 1>the first kibbutz is kibbutze Um. I'm not really sure

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<v Speaker 1>what's correct. I don't know yetish Um is a mix

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<v Speaker 1>of Zionism, admiration of like literal classical Spartan values um

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<v Speaker 1>and communism. So it's like a millity. It was like

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<v Speaker 1>an initially like very militant. So like when the Israeli

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<v Speaker 1>War for Independence or war the Nakba, whichever term you

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<v Speaker 1>prefer to use, when that happened, a lot of like

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<v Speaker 1>the cells of like Israeli um or not, I mean,

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<v Speaker 1>they weren't is rather at that point of like of

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<v Speaker 1>like Jewish partisans who like we're active, we're like based

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<v Speaker 1>around kibbutz is and stuff, and like there are kibbutz

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<v Speaker 1>is that were like manufacturing arms and stuff and like

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<v Speaker 1>later wars and stuff. So there's like a militant swing

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<v Speaker 1>to them, but also very leftist, very communist, very like

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<v Speaker 1>like like communitary. Yeah, yeah, I assume that will never

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<v Speaker 1>go wrong. And yeah, just a really fucking complicated thing.

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<v Speaker 1>And I I please don't take this, like read up

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<v Speaker 1>more on them. I I don't want to, like, and

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<v Speaker 1>they're all different too, so I'm sure there's a lot

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<v Speaker 1>of kibbutz is that that are very different backgrounds. But

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<v Speaker 1>I found like a really fun lecture on the history

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<v Speaker 1>of kibutz is by guy named Henry Near who was

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<v Speaker 1>a professor some fucking college, and I'm gonna quote from

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<v Speaker 1>that now. It was governed by all the members gathered

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<v Speaker 1>in their weekly meetings. Meals were eaten in common in

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<v Speaker 1>the central dining hall, which also served as a social

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<v Speaker 1>and cultural center, and other items of consumption were distributed

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<v Speaker 1>freely or in accordance with the principle to each according

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<v Speaker 1>to his or her need. In its early stages, all

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<v Speaker 1>decisions were taken in common by all the members. That's

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<v Speaker 1>the idea of the chibuts, like pretty practical ground democracy

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<v Speaker 1>sounds pretty pretty all right, Yeah, it sounds like every

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<v Speaker 1>one way to live. Yeah, yeah, yeah. I don't know

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<v Speaker 1>about the making arms part. I don't know if I'm

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<v Speaker 1>going to sign up for that. Do you want to

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<v Speaker 1>make some arms? It's not my thing. Little bit arms here,

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<v Speaker 1>a little bit arms there. I just feel like I

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<v Speaker 1>don't have the right kind of like dexterity in those skills.

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<v Speaker 1>Really really want kids for making because they're little fingers

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<v Speaker 1>getting all those holes. Yeah, pop, a little little baby fingers.

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<v Speaker 1>H nobody makes an a k forty seven like a

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<v Speaker 1>couple of three month olds. They really, they really know

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<v Speaker 1>how to start now. Women and men both worked all

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<v Speaker 1>day in the kibbutz is kibbutz um um. Their children

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<v Speaker 1>were cared for in small groups, looked after by individuals

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<v Speaker 1>were a mix of teacher and nanny. Kild spent time

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<v Speaker 1>in their parents home after working hours, but most cases

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<v Speaker 1>slept with other kids in a children's house at night.

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<v Speaker 1>In the early days, at least all of the kibbutz

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<v Speaker 1>is were part of a utopian movement towards a better society.

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<v Speaker 1>One of the founders of the first kibbutz, Joseph Barretts,

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<v Speaker 1>wrote this in his memoirs. We were happy enough working

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<v Speaker 1>on the land, but we knew more and more certainly

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<v Speaker 1>that the ways of the old settlements were not for us.

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<v Speaker 1>This was not the way we hope to settle the country,

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<v Speaker 1>this old way with Jews on top and Arabs working

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<v Speaker 1>for them. Anyway, we thought that there shouldn't be employers

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<v Speaker 1>or employed at all. There must be a better way.

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<v Speaker 1>Very left wing, very like like utopian projects. I just

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<v Speaker 1>want to emphasize that. Yeah, this being this show, though

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<v Speaker 1>I'm waiting for a hammer to drop. Yeah, it goes

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<v Speaker 1>into not not as utopian direction. There's all around. They're

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<v Speaker 1>not all at least the same that they were so

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<v Speaker 1>obviously in the early days they were all about agriculture. Um,

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<v Speaker 1>some still focus on that, but today they serve in

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<v Speaker 1>a variety of industries. For example, Kibbutz sasa Uh serves

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<v Speaker 1>the Israeli military making special military grade plastics. Is two

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<v Speaker 1>hundred members sold some eight hundred and fifty million dollars

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<v Speaker 1>in products in two thousand tens. These are not all,

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<v Speaker 1>These are not small, but yes, necessarily and that's a

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<v Speaker 1>sizeable business. Yeah, And Kibbutz near m where Adam Neuman

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<v Speaker 1>spent his formative years, currently hosts an innovation center that

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<v Speaker 1>seems to focus as an incubator for the Israeli tech

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<v Speaker 1>industry and looks like literally any tech building in San

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<v Speaker 1>Francisco from the pictures I've seen, so like these are

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<v Speaker 1>no longer like like necessarily like rule or like like

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<v Speaker 1>hard scrabble things like there's big businesses that are are

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<v Speaker 1>operated in these um Now. By the time Adam and

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<v Speaker 1>his family arrived at Kibbutz near Am, Kibbutz has had

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<v Speaker 1>moderated significantly from their early radical leftist ideology, and rather

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<v Speaker 1>than being educated in a group of children on site,

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<v Speaker 1>he went to the share Hannegev. I'm so sorry for

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<v Speaker 1>surely pronouncing that school, which is near to Gaza Strip.

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<v Speaker 1>His mother worked as an oncologist at a nearby hospital.

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<v Speaker 1>Um and living in the kibbutz and taking partners communal

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<v Speaker 1>life was something that Adam's mom valued. He later recalled,

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<v Speaker 1>it was important to my mother that we all do

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<v Speaker 1>something special. So, yeah, every rite up you're going to find.

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<v Speaker 1>This guy's life focuses on his time in the Kibbutz.

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<v Speaker 1>It seems to be something out of himself. May has

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<v Speaker 1>made a point of discussing with every journalist who interviewed him. Um,

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<v Speaker 1>despite how often it comes up, you seldom here in

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<v Speaker 1>the details of his time there. One of the few

0:11:32.080 --> 0:11:34.880
<v Speaker 1>scraps I ran into came from a Hearts article. As

0:11:34.880 --> 0:11:36.440
<v Speaker 1>a child who lived in a lot of places, one

0:11:36.480 --> 0:11:37.800
<v Speaker 1>of the hardest things for me was to join a

0:11:37.800 --> 0:11:39.880
<v Speaker 1>new community. It was hardest at the Kibbutz, but that

0:11:39.960 --> 0:11:42.200
<v Speaker 1>was also one of the most impressive communities. I remember

0:11:42.200 --> 0:11:43.880
<v Speaker 1>how much fun it was to be a child in

0:11:43.920 --> 0:11:47.800
<v Speaker 1>the Kibbuts. I feel like I would probably speak the

0:11:47.880 --> 0:11:52.040
<v Speaker 1>same but also like, you know, not very in detail

0:11:52.080 --> 0:11:54.680
<v Speaker 1>about like the time when I lived in like I

0:11:54.720 --> 0:11:57.440
<v Speaker 1>don't know, Boston. Yeah, I don't remember much of it,

0:11:57.480 --> 0:11:59.360
<v Speaker 1>but I could probably be like, you know, hey, it

0:11:59.400 --> 0:12:03.400
<v Speaker 1>made me who And you get the like he really

0:12:03.720 --> 0:12:06.280
<v Speaker 1>drives home that it was like a formative thing for him,

0:12:06.280 --> 0:12:07.959
<v Speaker 1>but you also get the the idea that was kind

0:12:07.960 --> 0:12:11.640
<v Speaker 1>of painful. He talks a lot about how, um, the

0:12:11.679 --> 0:12:13.720
<v Speaker 1>other kids that he that were on the Kibbitts had

0:12:13.720 --> 0:12:16.080
<v Speaker 1>all been born and like grown up there, and he

0:12:16.240 --> 0:12:17.880
<v Speaker 1>had moved there when he was like eleven or twelve

0:12:17.960 --> 0:12:21.599
<v Speaker 1>or so. UM, so that was like obviously difficult. He

0:12:21.640 --> 0:12:23.760
<v Speaker 1>would have been something of an outsider. He says, he

0:12:24.400 --> 0:12:26.840
<v Speaker 1>like made his way in and it was really rewarding.

0:12:26.880 --> 0:12:29.680
<v Speaker 1>I kind of get the feeling that maybe this guy's

0:12:29.720 --> 0:12:33.320
<v Speaker 1>never quite felt like he belonged anywhere. It's like a

0:12:33.400 --> 0:12:35.800
<v Speaker 1>new kid in school, but the school happens to be

0:12:35.840 --> 0:12:38.720
<v Speaker 1>a commune, and nobody wants you there, and nobody wants

0:12:38.760 --> 0:12:41.920
<v Speaker 1>you there. Yeah, maybe I don't know. I wasn't there.

0:12:42.559 --> 0:12:47.199
<v Speaker 1>I didn't grow up in that particular Israeli kibbutz um. Now.

0:12:47.240 --> 0:12:49.240
<v Speaker 1>As a young adult, Adam went to the Israeli Naval

0:12:49.240 --> 0:12:51.200
<v Speaker 1>Academy and served in the Navy for five years. So

0:12:51.200 --> 0:12:53.320
<v Speaker 1>he didn't do like the minimum service you need to do,

0:12:53.400 --> 0:12:55.640
<v Speaker 1>Like he he made a thing of it. Um. He

0:12:55.720 --> 0:13:00.160
<v Speaker 1>retired as a captain or left the service as a captain. Um.

0:13:00.240 --> 0:13:02.720
<v Speaker 1>Once he'd done his time, he followed in his mother's

0:13:02.760 --> 0:13:05.600
<v Speaker 1>footsteps and moved to New York. He was twenty two

0:13:05.640 --> 0:13:08.080
<v Speaker 1>years old, and it was two thousand one, widely considered

0:13:08.120 --> 0:13:09.760
<v Speaker 1>to be the very best year in history to move

0:13:09.800 --> 0:13:13.200
<v Speaker 1>to the game. I remember well the Blueprint three or

0:13:13.320 --> 0:13:17.560
<v Speaker 1>now the Blueprint dropped, the Yes first album that was

0:13:17.640 --> 0:13:20.600
<v Speaker 1>really really good, The Strokes first album that was awesome.

0:13:20.760 --> 0:13:23.640
<v Speaker 1>All of those, All of those happened on on a

0:13:23.760 --> 0:13:25.920
<v Speaker 1>day that I don't think anybody remembers for any reason

0:13:25.960 --> 0:13:30.000
<v Speaker 1>at all. No, no, uh. Two thousand one particularly like

0:13:30.080 --> 0:13:34.400
<v Speaker 1>the fall, early winter, like autumn. Great time to be

0:13:34.440 --> 0:13:38.200
<v Speaker 1>in New York. The two thousand one particularly good time

0:13:38.200 --> 0:13:41.480
<v Speaker 1>to be a dance punk was taken the nation by Yeah.

0:13:41.600 --> 0:13:44.840
<v Speaker 1>It was fantastic. So he moves there in a perfect time. Um. Now,

0:13:44.880 --> 0:13:47.040
<v Speaker 1>his sister Avy had already beaten him to New York.

0:13:47.120 --> 0:13:49.679
<v Speaker 1>She had been a former team Miss Israel and then

0:13:49.720 --> 0:13:51.920
<v Speaker 1>managed to turn that into a career as a model.

0:13:52.480 --> 0:13:55.000
<v Speaker 1>She was very successful model and is very famous in

0:13:55.040 --> 0:13:56.920
<v Speaker 1>his room, much more famous than actually he is to

0:13:56.960 --> 0:14:00.600
<v Speaker 1>this day. Um. He stayed in her Tribeca apartment while

0:14:00.640 --> 0:14:03.000
<v Speaker 1>he worked to figure out what his future would be.

0:14:03.640 --> 0:14:07.120
<v Speaker 1>Eventually he settled on business and enrolled at Baruch College.

0:14:07.360 --> 0:14:09.800
<v Speaker 1>In between classes, he and his own words, spent his

0:14:09.840 --> 0:14:11.760
<v Speaker 1>first years in New York hanging out at clubs and

0:14:11.920 --> 0:14:15.800
<v Speaker 1>quote hitting on every girl in the city. Um he

0:14:15.960 --> 0:14:18.040
<v Speaker 1>looked for you know, spent the rest of his time

0:14:18.080 --> 0:14:20.560
<v Speaker 1>looking for get rich quick schemes. His first months in

0:14:20.560 --> 0:14:25.160
<v Speaker 1>the USA brought with them some sobering revelations about American culture. Quote,

0:14:25.160 --> 0:14:29.560
<v Speaker 1>it's bullshit, yeah kind of actually yeah, yeah, it's it's

0:14:30.040 --> 0:14:33.480
<v Speaker 1>propag around the world. Okay, that a lot of other

0:14:33.520 --> 0:14:37.800
<v Speaker 1>people are also try and get rich quick sche people

0:14:37.880 --> 0:14:40.320
<v Speaker 1>like me. It seems like a lot of people really

0:14:40.360 --> 0:14:43.120
<v Speaker 1>wish they could get rich quick. The whole thing about

0:14:43.120 --> 0:14:46.960
<v Speaker 1>the American character being con artists, and it's a mix

0:14:47.000 --> 0:14:49.960
<v Speaker 1>of con artists and gold rushers. Like the honest people

0:14:50.000 --> 0:14:52.960
<v Speaker 1>are looking for a gold rush, the not honest people

0:14:52.960 --> 0:14:55.120
<v Speaker 1>are con artists. The goal is always the same. Which

0:14:55.120 --> 0:14:57.080
<v Speaker 1>has spent his little time living in the part of

0:14:57.120 --> 0:15:01.400
<v Speaker 1>America that exists for people who aren't rich, Yeah, which

0:15:01.440 --> 0:15:05.600
<v Speaker 1>is hard, and then filled with go fund means for insulin.

0:15:06.160 --> 0:15:09.000
<v Speaker 1>So far, the places for Americans who aren't rich are

0:15:09.160 --> 0:15:12.280
<v Speaker 1>are not great. Most people want to get out of there.

0:15:12.320 --> 0:15:15.240
<v Speaker 1>You know, I, for one, don't understand why you would

0:15:15.280 --> 0:15:19.600
<v Speaker 1>want to live anywhere but the Pacific Palisades. But you know,

0:15:19.680 --> 0:15:23.040
<v Speaker 1>my butler lives elsewhere, and he says, it's there's there's, there's,

0:15:23.080 --> 0:15:25.200
<v Speaker 1>there's decent parts. You fly him in for the week

0:15:25.280 --> 0:15:28.720
<v Speaker 1>days or is he a weekend butler, Like no, no, no, no, no,

0:15:28.960 --> 0:15:31.920
<v Speaker 1>you split custody of the butler with your ex wife.

0:15:31.920 --> 0:15:35.160
<v Speaker 1>He takes, he takes, he takes a bus in and

0:15:35.240 --> 0:15:37.240
<v Speaker 1>he's you know, there's there's a tracking chip on him

0:15:37.240 --> 0:15:38.880
<v Speaker 1>when he's in the palaceine. We don't want to stay,

0:15:39.440 --> 0:15:43.200
<v Speaker 1>good lord though, not after dark unless there's a party,

0:15:43.240 --> 0:15:45.720
<v Speaker 1>in which case we deliver a small series of electric

0:15:45.760 --> 0:15:48.080
<v Speaker 1>shocks every fifteen minutes. We didn't get too comfortable, you know,

0:15:48.240 --> 0:15:52.680
<v Speaker 1>all right, yeah, ethics, Um so yeah. Adam had a

0:15:52.760 --> 0:15:56.000
<v Speaker 1>rough arrival to the United States. Um and I'm gonna

0:15:56.040 --> 0:15:58.440
<v Speaker 1>quote him now. After I arrived in the United States,

0:15:58.520 --> 0:16:00.320
<v Speaker 1>I realized that in the army is really had to

0:16:00.360 --> 0:16:02.280
<v Speaker 1>be part of something bigger than themselves. The things that

0:16:02.280 --> 0:16:04.520
<v Speaker 1>I had experienced in my life all came together in

0:16:04.520 --> 0:16:05.920
<v Speaker 1>our life. We had a lot of movement and a

0:16:05.920 --> 0:16:07.640
<v Speaker 1>lot of new things. So I feel sorry for someone

0:16:07.680 --> 0:16:09.320
<v Speaker 1>who's having a bit of a hard time, because I

0:16:09.360 --> 0:16:13.120
<v Speaker 1>know what it's like to be new. Um. He found

0:16:13.160 --> 0:16:17.280
<v Speaker 1>that he was like really frustrated by particularly the distance

0:16:17.320 --> 0:16:20.800
<v Speaker 1>and kind of facelessness of American culture. Elevator rides were

0:16:20.800 --> 0:16:23.320
<v Speaker 1>the things that most struck him. He recalled later to

0:16:23.360 --> 0:16:25.440
<v Speaker 1>an interviewer that whenever he would travel up the elevator

0:16:25.440 --> 0:16:27.720
<v Speaker 1>in his sister's apartment, he would wonder, why is nobody

0:16:27.720 --> 0:16:29.920
<v Speaker 1>talking to each other? We're in the same building. How

0:16:29.920 --> 0:16:33.800
<v Speaker 1>come you don't know everybody? Oh? Man, man, if somebody

0:16:33.800 --> 0:16:36.080
<v Speaker 1>talked to me in an elevator, I lose my ship. Yeah,

0:16:36.840 --> 0:16:40.160
<v Speaker 1>absolutely furious. To be fair, I've had those very similar thoughts.

0:16:40.200 --> 0:16:44.120
<v Speaker 1>But every time I've tried to act the opposite, it's

0:16:44.120 --> 0:16:50.480
<v Speaker 1>been a disaster. No, they don't want to be to say,

0:16:50.520 --> 0:16:53.840
<v Speaker 1>I look like me. Yeah, it's a it's a captive environment.

0:16:54.120 --> 0:16:58.560
<v Speaker 1>There's no escape route. That's that's the issue there. I mean, obviously,

0:16:58.640 --> 0:17:02.520
<v Speaker 1>until the door's open, it seems very suspicious. You strike

0:17:02.560 --> 0:17:05.000
<v Speaker 1>up a conversation in those now those times when we've

0:17:05.359 --> 0:17:08.280
<v Speaker 1>as a culture just decided shut it down. Yeah, yeah,

0:17:08.440 --> 0:17:12.879
<v Speaker 1>start a conversation in the bathroom, the bus, the bus,

0:17:13.840 --> 0:17:16.720
<v Speaker 1>never elevators. No, I keep a tear gas grenade on

0:17:16.720 --> 0:17:19.440
<v Speaker 1>me at all times. Anyone talks, I just pulled that pen.

0:17:20.000 --> 0:17:22.639
<v Speaker 1>I will in the conversation that I will begin a

0:17:22.680 --> 0:17:25.520
<v Speaker 1>conversation if we're stuck in the elevator, and I'm just

0:17:25.920 --> 0:17:27.720
<v Speaker 1>at the place where I have to poop in the corner.

0:17:28.080 --> 0:17:32.160
<v Speaker 1>Back in that situation, I'm going to start with a sorry. Yeah,

0:17:32.480 --> 0:17:35.119
<v Speaker 1>this is gonna be rough for all of us. I

0:17:35.119 --> 0:17:37.840
<v Speaker 1>think we'll make it through. There are different protocols for

0:17:37.960 --> 0:17:41.720
<v Speaker 1>once you get to that point. The only place in

0:17:41.720 --> 0:17:44.560
<v Speaker 1>America it's okay to talk to people is in lying

0:17:44.640 --> 0:17:47.399
<v Speaker 1>at the movies. That's a good one that works. That's it,

0:17:47.480 --> 0:17:51.120
<v Speaker 1>really okay, that's it. Say yeah. Other than that, zip

0:17:51.160 --> 0:17:54.520
<v Speaker 1>it yeah, keep it, keep it shut. Doctor's waiting room

0:17:55.840 --> 0:18:02.800
<v Speaker 1>under no circumstances, no no eye contact blames. A holding

0:18:02.800 --> 0:18:05.399
<v Speaker 1>cell is probably a good place. Like yeah, you in

0:18:05.480 --> 0:18:12.840
<v Speaker 1>on as more like collaboration. Yeah, you're you're you're in

0:18:12.840 --> 0:18:15.000
<v Speaker 1>a holding cell. You're getting something cooking in the beginning

0:18:15.000 --> 0:18:17.919
<v Speaker 1>of the movie blow, that's yeah, that's a rich scheme.

0:18:17.960 --> 0:18:20.080
<v Speaker 1>In the in the works, I can say a lot

0:18:20.160 --> 0:18:23.399
<v Speaker 1>of people at guns stores want to have conversations with

0:18:23.440 --> 0:18:26.560
<v Speaker 1>you while you're waiting. You should not. You should not

0:18:26.640 --> 0:18:29.879
<v Speaker 1>talk to those people. It does not end well. You

0:18:29.920 --> 0:18:34.560
<v Speaker 1>will learn uncomfortable things about them. Um. Yeah, I imagine

0:18:34.560 --> 0:18:37.280
<v Speaker 1>every conversation at a gun store starts with my ex

0:18:37.320 --> 0:18:41.679
<v Speaker 1>wife and that's where it goes. Well, the government, let

0:18:41.760 --> 0:18:46.679
<v Speaker 1>me tell you about the government. Federal government. Either that

0:18:46.800 --> 0:18:49.680
<v Speaker 1>or I got a lot of fucking gophers on my property.

0:18:49.800 --> 0:18:52.280
<v Speaker 1>How many misdemeanors for I can't buy one of these

0:18:52.320 --> 0:18:56.720
<v Speaker 1>no more. I imagine the people around there are full

0:18:56.760 --> 0:19:01.360
<v Speaker 1>of trivia. It is actually it's just mostly firstly gun trivia. Yeah,

0:19:01.560 --> 0:19:05.119
<v Speaker 1>very accurate. Yeah, you know they change the way the

0:19:05.160 --> 0:19:07.919
<v Speaker 1>feed and ramp loads back in nineteen sixty two, so

0:19:08.000 --> 0:19:12.600
<v Speaker 1>that's a yeah, it's very very boring in general. Um so, yeah.

0:19:12.640 --> 0:19:15.240
<v Speaker 1>Adam gets to the US fresh out of the military

0:19:15.320 --> 0:19:18.359
<v Speaker 1>is frustrated at like the distance and the kind of

0:19:18.520 --> 0:19:23.199
<v Speaker 1>soullessness lack of communication in American culture. Um yeah. He

0:19:23.320 --> 0:19:27.760
<v Speaker 1>challenges his sister Abby to a friendmaking competition, uh, to

0:19:27.800 --> 0:19:31.840
<v Speaker 1>see who could learn the names and established cordial social

0:19:31.880 --> 0:19:34.720
<v Speaker 1>relationships with the most people in the building the fastest.

0:19:35.840 --> 0:19:39.119
<v Speaker 1>This is the first time. This is the beginning of

0:19:39.240 --> 0:19:43.320
<v Speaker 1>me saying fuck this guy. Yeah, this is it. It's

0:19:43.400 --> 0:19:46.920
<v Speaker 1>him trying to people like, let's have a friendship contest.

0:19:47.080 --> 0:19:52.440
<v Speaker 1>Fuck that guy out. You're trying to gamify like natural

0:19:52.560 --> 0:19:56.159
<v Speaker 1>interaction between people. That just seems weird. Also, his sister's

0:19:56.240 --> 0:19:58.440
<v Speaker 1>name is Addie. I'm a hack and a fraud and

0:19:58.440 --> 0:20:03.399
<v Speaker 1>and spelled it wrong, not added. Yeah, so is that

0:20:03.560 --> 0:20:07.480
<v Speaker 1>long for something? Probably? I don't know. It's just sister.

0:20:07.600 --> 0:20:10.760
<v Speaker 1>She didn't do anything wrong. Um. They get into what

0:20:10.800 --> 0:20:13.000
<v Speaker 1>they get into a contest to see who can like

0:20:13.040 --> 0:20:16.080
<v Speaker 1>build the most cordial social relationships the fastest. Yeah, she's

0:20:17.600 --> 0:20:22.400
<v Speaker 1>she absolutely wins this contest very quickly. They like, almost immediately.

0:20:22.880 --> 0:20:25.800
<v Speaker 1>This guy seems like a creep. She's a model. Yeah,

0:20:26.040 --> 0:20:30.240
<v Speaker 1>this guy is weird. He's trying to start conversations elevators.

0:20:30.760 --> 0:20:33.280
<v Speaker 1>And she's one of the most beautiful. Yes, she wins. Handle.

0:20:34.160 --> 0:20:36.560
<v Speaker 1>She has like six times as many friends in after

0:20:36.640 --> 0:20:39.480
<v Speaker 1>a week. It is not a not a close not

0:20:39.560 --> 0:20:43.679
<v Speaker 1>a close thing, not a near run game. Um. But

0:20:43.840 --> 0:20:46.359
<v Speaker 1>Adam claims as a result of their contest, the entire

0:20:46.480 --> 0:20:51.880
<v Speaker 1>energy of the building changed to what what people would

0:20:51.880 --> 0:20:54.840
<v Speaker 1>he be bothered, borrow, shooker from each other. He was good,

0:20:56.840 --> 0:21:00.119
<v Speaker 1>he says, it was good, Okay, all right now. Is

0:21:00.160 --> 0:21:02.439
<v Speaker 1>a common refrain in Adam's interviews, both the difficulty of

0:21:02.440 --> 0:21:04.159
<v Speaker 1>meeting new people when you move, a lot of the

0:21:04.160 --> 0:21:07.879
<v Speaker 1>cold and informal nature of life in American society. Uh.

0:21:07.880 --> 0:21:11.720
<v Speaker 1>And oddly enough, this sort of like understanding that whatever

0:21:11.760 --> 0:21:13.879
<v Speaker 1>it is about our hyper capitalist world makes people not

0:21:13.960 --> 0:21:16.800
<v Speaker 1>want to connect with one another was paired in Adam

0:21:16.840 --> 0:21:21.760
<v Speaker 1>with a deep bone level belief in the goodness of capitalism. Um,

0:21:21.760 --> 0:21:25.400
<v Speaker 1>so that's interesting. That doesn't make sense on any level.

0:21:25.400 --> 0:21:29.000
<v Speaker 1>It will continue to not or maybe it will. Capitalism

0:21:29.080 --> 0:21:31.520
<v Speaker 1>alienates us from each other, and damn it, it's awesome,

0:21:31.640 --> 0:21:35.240
<v Speaker 1>so good I believe in. It's more of a capitalism

0:21:35.240 --> 0:21:38.560
<v Speaker 1>alienates or people in capitalist societies are alienated. What if

0:21:38.560 --> 0:21:40.879
<v Speaker 1>we could find a way using capitalism to make them

0:21:40.960 --> 0:21:44.560
<v Speaker 1>less alienate? You just gotta put like financial incentives for

0:21:44.560 --> 0:21:47.600
<v Speaker 1>that friendship contest. See oh boy, that sounds like it's

0:21:47.640 --> 0:21:50.520
<v Speaker 1>a disingenuous friendship that got to turn this into like

0:21:50.560 --> 0:21:54.920
<v Speaker 1>a reality show? Are there other friendships than those based

0:21:54.920 --> 0:21:57.280
<v Speaker 1>on money? Like my friendship with my butler, for example,

0:21:58.359 --> 0:22:01.520
<v Speaker 1>I don't know his name. Why would you? Yeah, of course,

0:22:01.560 --> 0:22:04.480
<v Speaker 1>like why would I? It seems odd? But no, when

0:22:04.560 --> 0:22:07.640
<v Speaker 1>his wife died because you couldn't afford her insulin, I

0:22:07.680 --> 0:22:11.159
<v Speaker 1>did consider sending a flower, but then I thought it

0:22:11.280 --> 0:22:13.080
<v Speaker 1>kind of sends the wrong message. Well, I mean, if

0:22:13.080 --> 0:22:15.560
<v Speaker 1>you inject the flower of insulin. That's a real bad one,

0:22:15.720 --> 0:22:17.520
<v Speaker 1>especially that. I just I didn't want him to think

0:22:17.520 --> 0:22:19.879
<v Speaker 1>he could talk to me in my elevator. Right, right,

0:22:20.119 --> 0:22:22.800
<v Speaker 1>that's a good call. You make him take the dumbwaiter,

0:22:22.880 --> 0:22:25.720
<v Speaker 1>of course. Oh well absolutely, I mean either that or

0:22:25.840 --> 0:22:30.280
<v Speaker 1>the stairs. Yeah, I usually the stairs. Yeah now um.

0:22:30.320 --> 0:22:32.879
<v Speaker 1>Adam after this, decided to drop out of college and

0:22:32.960 --> 0:22:36.120
<v Speaker 1>launch himself into a frenzy of ill conceived business ventures. First,

0:22:36.119 --> 0:22:38.920
<v Speaker 1>he started a business selling women's shoes with collapsible high

0:22:38.920 --> 0:22:43.040
<v Speaker 1>heels for reasons I cannot quite explain. Probably one of

0:22:43.040 --> 0:22:46.520
<v Speaker 1>those like uh like operations, you know, like cut Co,

0:22:46.800 --> 0:22:50.560
<v Speaker 1>the knife people. He's probably some women's shoe company he

0:22:50.640 --> 0:22:52.840
<v Speaker 1>got hooked up with, right, No, No, he started, he

0:22:52.880 --> 0:22:55.840
<v Speaker 1>started a business. He did, so he started there was

0:22:55.920 --> 0:22:57.600
<v Speaker 1>two business. I'll give him credit for that. His first

0:22:57.600 --> 0:23:02.640
<v Speaker 1>two businesses are not consum Their products just bad. They're bad,

0:23:03.280 --> 0:23:05.840
<v Speaker 1>but they are He is trying to start a legitimate

0:23:05.880 --> 0:23:08.920
<v Speaker 1>business that sells a product. We are three people here

0:23:09.040 --> 0:23:13.080
<v Speaker 1>who have very little use for collapsible heeled shoes. Perhaps

0:23:15.200 --> 0:23:17.240
<v Speaker 1>I'm not going to speak for the women listening as

0:23:17.280 --> 0:23:19.719
<v Speaker 1>to whether or not that's a good idea, but he

0:23:19.760 --> 0:23:22.200
<v Speaker 1>did not execute it well, as proven by the fact

0:23:22.200 --> 0:23:23.760
<v Speaker 1>that the company didn't. All right, now, I think I'm

0:23:23.800 --> 0:23:26.600
<v Speaker 1>a little bit late, but here's my pitch. Put some

0:23:26.680 --> 0:23:31.760
<v Speaker 1>wheels on those. Do you remember those? Yeah? I don't see. Yeah,

0:23:32.520 --> 0:23:37.239
<v Speaker 1>soap shoes, collapsible high heels and expanded drop you know,

0:23:37.560 --> 0:23:41.320
<v Speaker 1>perfect perfect. Uh. Next, he made the leap to selling

0:23:41.359 --> 0:23:48.800
<v Speaker 1>specialty baby clothing. Um collapses, of course, actually breakaway baby clothing.

0:23:49.160 --> 0:23:53.280
<v Speaker 1>Turned out that's attracted so very well to the wrong people.

0:23:53.400 --> 0:23:58.000
<v Speaker 1>Absolutely to the wrong people. Stress it's about to dance.

0:23:58.160 --> 0:24:00.800
<v Speaker 1>In fact, the Vatican ordered seven million in dollars worth,

0:24:00.840 --> 0:24:06.159
<v Speaker 1>which was really watch out. Um. Yeah. The ones he

0:24:06.200 --> 0:24:09.280
<v Speaker 1>designed were called crawlers with a K and there were

0:24:09.320 --> 0:24:12.680
<v Speaker 1>normal baby pants with kneepads sewn into the legs, which

0:24:12.720 --> 0:24:19.560
<v Speaker 1>actually meshes uncomfortably with my Vatican joke. Yeah. I don't

0:24:19.560 --> 0:24:21.439
<v Speaker 1>think the Vatican has carpet though, so you don't need

0:24:21.480 --> 0:24:24.960
<v Speaker 1>to what So, in order to distract us from that,

0:24:26.240 --> 0:24:28.600
<v Speaker 1>whatever you like to point out, I did not take

0:24:28.640 --> 0:24:33.880
<v Speaker 1>part in that. That's good. You know who else? Do

0:24:33.920 --> 0:24:36.119
<v Speaker 1>you know who else is a conscience subjector? And the

0:24:36.160 --> 0:24:45.200
<v Speaker 1>realm of priests in molesting baby sponsors, the sponsors and

0:24:45.560 --> 0:24:48.800
<v Speaker 1>that is. That is that is an ant plug products.

0:24:54.760 --> 0:24:57.800
<v Speaker 1>And we're back. We're back, and we're talking about Adam

0:24:57.880 --> 0:25:01.880
<v Speaker 1>Neuman and his so far god awful attempts to make

0:25:01.880 --> 0:25:07.399
<v Speaker 1>it big in America. Women's shoes, patted knee baby to

0:25:07.520 --> 0:25:12.800
<v Speaker 1>his credit, real businesses, actual things I've heard. No, Okay,

0:25:12.840 --> 0:25:17.560
<v Speaker 1>are you telling me that his name is a annoy many? Yeah?

0:25:17.600 --> 0:25:19.320
<v Speaker 1>It is, Okay, there we go. It is. I just

0:25:19.359 --> 0:25:21.720
<v Speaker 1>needed that cleared upper hero. I just needed to be Yeah,

0:25:21.800 --> 0:25:24.080
<v Speaker 1>the guy. It's the superhero whose power is talking to

0:25:24.119 --> 0:25:27.840
<v Speaker 1>you in an elevator. Yeah, his power is never taking

0:25:27.840 --> 0:25:33.800
<v Speaker 1>the hint. I feel like I have a completely unfair

0:25:33.840 --> 0:25:36.560
<v Speaker 1>picture of this guy already in my head, but you don't.

0:25:36.760 --> 0:25:39.840
<v Speaker 1>I think I've nailed him so um. Now, Adam had

0:25:39.840 --> 0:25:43.200
<v Speaker 1>started Crawlers with a hundred thousand dollar investment from his grandmother.

0:25:43.480 --> 0:25:45.920
<v Speaker 1>By the time the financial crisis slammed down in two

0:25:45.920 --> 0:25:48.919
<v Speaker 1>thousand eight, he'd spent every dime of that investment, and

0:25:49.000 --> 0:25:51.440
<v Speaker 1>his almost shockingly bad idea for a company was nearly

0:25:51.480 --> 0:25:53.200
<v Speaker 1>out of gas. He had to hire a law you're

0:25:53.240 --> 0:25:55.080
<v Speaker 1>just to renew his visa to stay in the USA.

0:25:55.760 --> 0:25:59.919
<v Speaker 1>Comes from wealthier family, not like rich, but well an

0:26:00.000 --> 0:26:03.119
<v Speaker 1>off off that his grandma had an extra hundred K. Yeah,

0:26:03.480 --> 0:26:06.359
<v Speaker 1>so that this difficult time for Adam's business prospects proved

0:26:06.359 --> 0:26:08.399
<v Speaker 1>to be the most important period of his life. For

0:26:08.440 --> 0:26:11.960
<v Speaker 1>one thing, it's when he met his future wife, Rebecca Paltrow.

0:26:12.480 --> 0:26:14.640
<v Speaker 1>He was twenty eight at the time, and Rebecca recalls

0:26:14.680 --> 0:26:17.119
<v Speaker 1>that he was really, really thin, and he was shaking

0:26:17.160 --> 0:26:19.520
<v Speaker 1>because I think he was smoking too many cigarettes, and

0:26:19.600 --> 0:26:24.200
<v Speaker 1>he was engaged in a friend making contests. And then

0:26:24.240 --> 0:26:27.400
<v Speaker 1>we got married. She claimed simultaneously that when she first

0:26:27.400 --> 0:26:29.400
<v Speaker 1>talked to him, she realized both that he was full

0:26:29.400 --> 0:26:33.040
<v Speaker 1>of ship and that he was her soul mate. That's

0:26:34.119 --> 0:26:38.639
<v Speaker 1>that's that's shocking portrait of another person. Yes, I guess

0:26:38.640 --> 0:26:40.920
<v Speaker 1>that's the most self aware thing you could say. It

0:26:41.080 --> 0:26:44.800
<v Speaker 1>is the most self aware thing she has ever said. Um. Now,

0:26:44.800 --> 0:26:46.800
<v Speaker 1>they went out for lunch and Adam couldn't appored to

0:26:46.840 --> 0:26:49.240
<v Speaker 1>pay for anything or for the cab ride because he

0:26:49.320 --> 0:26:53.240
<v Speaker 1>was he was broke. You accept novelty, baby clothes, hated

0:26:53.320 --> 0:26:57.520
<v Speaker 1>not um. Rebecca insulted him for talking a big game

0:26:57.560 --> 0:26:59.919
<v Speaker 1>but having no actual money, and Adam justified it by

0:27:00.000 --> 0:27:03.840
<v Speaker 1>calling himself an entrepreneur whose money was all an inventory. Um,

0:27:03.920 --> 0:27:05.720
<v Speaker 1>but yeah, they got to either married a couple of

0:27:05.720 --> 0:27:10.000
<v Speaker 1>months later. Um, so like very very quickly. Uh. And

0:27:10.040 --> 0:27:11.960
<v Speaker 1>they getting better at making friends. He's gotten a lot,

0:27:11.960 --> 0:27:14.560
<v Speaker 1>but he's good, good at making this one friend now.

0:27:14.640 --> 0:27:17.160
<v Speaker 1>At the time, Rebecca had done a little bit more

0:27:17.200 --> 0:27:19.840
<v Speaker 1>with her life than her her paramore. She'd been a

0:27:19.880 --> 0:27:22.560
<v Speaker 1>stock trader for like a week or two. Um, She'd

0:27:22.600 --> 0:27:24.800
<v Speaker 1>spent time in a Buddhist monastery and been to the

0:27:24.840 --> 0:27:28.560
<v Speaker 1>Dali Lama's birthday party because she's rich as well. Um,

0:27:28.680 --> 0:27:32.560
<v Speaker 1>she toured with Michael Frantie and Spearhead what not playing.

0:27:33.040 --> 0:27:39.080
<v Speaker 1>She was just wandering, are you are you? Are you

0:27:39.119 --> 0:27:42.800
<v Speaker 1>a Spearhead fan? No, I've actually weirdly, I was a

0:27:42.840 --> 0:27:44.960
<v Speaker 1>friend of mine from high school last night and one

0:27:45.000 --> 0:27:47.440
<v Speaker 1>of the things I've always accused him of is being

0:27:47.480 --> 0:27:51.120
<v Speaker 1>super into Spearhead, and he claims that that is not

0:27:51.200 --> 0:27:54.440
<v Speaker 1>true at all. I literally they literally were something that

0:27:54.480 --> 0:27:57.439
<v Speaker 1>I was yelling about last night. Why would that's a

0:27:57.480 --> 0:27:59.760
<v Speaker 1>wild coincidence. It's because they have a line in one

0:27:59.760 --> 0:28:01.720
<v Speaker 1>of those songs like there's a war on cancer, war

0:28:01.800 --> 0:28:05.040
<v Speaker 1>on drugs, war on police, war on hugs. I'm like,

0:28:05.119 --> 0:28:07.720
<v Speaker 1>there is not a war on hugs. There is absolutely

0:28:07.720 --> 0:28:11.040
<v Speaker 1>a war on have you been in an elevator recently? Zero? People?

0:28:11.640 --> 0:28:13.439
<v Speaker 1>When you try to hug someone on it, they do

0:28:13.480 --> 0:28:17.080
<v Speaker 1>not appreciate it. Dan, My mind is completely blown that

0:28:17.119 --> 0:28:19.560
<v Speaker 1>this lady went on tour with Spearhead. Yeah, she went

0:28:19.560 --> 0:28:22.879
<v Speaker 1>on tour with Spearhead. Spearhead. Uh. And it's here I

0:28:22.880 --> 0:28:25.680
<v Speaker 1>should drop that she's Gwyn With Paltrow's first cousin. Oh

0:28:25.720 --> 0:28:29.480
<v Speaker 1>I totally knew that. Yeah, yep, Now keep that one

0:28:29.520 --> 0:28:31.800
<v Speaker 1>in mind. Yeah, the the goopy of it all. Now,

0:28:32.560 --> 0:28:35.320
<v Speaker 1>Rebecca and Adam started dating and she helped him quit smoking,

0:28:35.359 --> 0:28:40.840
<v Speaker 1>and so she said cousin first cousin, Yes, okay, gotcha.

0:28:41.360 --> 0:28:43.720
<v Speaker 1>They started dating. She helped him quit smoking and soda.

0:28:43.840 --> 0:28:47.120
<v Speaker 1>She introduced him to kabbala, the Jewish mystical tradition, and

0:28:47.240 --> 0:28:49.640
<v Speaker 1>worked to stop him from obsessing over money so much.

0:28:49.880 --> 0:28:52.960
<v Speaker 1>I assume that worked. It absolutely Dutch. So this is

0:28:53.000 --> 0:28:54.520
<v Speaker 1>the end of the is the end of the story.

0:28:54.600 --> 0:28:57.880
<v Speaker 1>Good episode, guys, good good um. This is about a

0:28:57.880 --> 0:29:00.160
<v Speaker 1>man who played a friend game in his building. We

0:29:00.200 --> 0:29:03.000
<v Speaker 1>hate him and that is the end of his crimes

0:29:03.440 --> 0:29:11.920
<v Speaker 1>play game. That's kind of endearing this episode. This episode

0:29:12.040 --> 0:29:14.680
<v Speaker 1>is just about getting our fans to hunt this man down.

0:29:15.440 --> 0:29:18.080
<v Speaker 1>He lives in a small apartment in Van Nuys. Now

0:29:18.720 --> 0:29:24.400
<v Speaker 1>so so grab a gun? No? Um? So yeah. She

0:29:24.480 --> 0:29:26.400
<v Speaker 1>tried to make him stop obsessing of her money, and

0:29:26.440 --> 0:29:29.600
<v Speaker 1>Adam later recalled Rebecca said, stop no more talking about money.

0:29:29.600 --> 0:29:32.880
<v Speaker 1>We're going to talk about wellness, happiness, fulfillment, and if

0:29:32.880 --> 0:29:35.200
<v Speaker 1>the money is supposed to follow, it will, and if

0:29:35.240 --> 0:29:37.520
<v Speaker 1>it doesn't, it doesn't matter because we will be happy

0:29:37.520 --> 0:29:40.480
<v Speaker 1>and fulfilled. That's an asshole says, that is the thing

0:29:40.520 --> 0:29:43.080
<v Speaker 1>a rich asshole said. No poor asshole has ever said

0:29:43.080 --> 0:29:45.600
<v Speaker 1>if the money is supposed to follow, will know? They say,

0:29:45.680 --> 0:29:50.000
<v Speaker 1>what about the insulin? Poor assholes say like food is good? Yeah?

0:29:50.960 --> 0:29:54.080
<v Speaker 1>Boy ass will say like we gotta fucking make rent. Yeah.

0:29:55.040 --> 0:29:58.120
<v Speaker 1>So it was clear though, that making funkloads of money

0:29:58.160 --> 0:30:00.000
<v Speaker 1>was the only thing that would actually make Adam happy

0:30:00.000 --> 0:30:02.720
<v Speaker 1>being fulfilled. The baby close game was not working out,

0:30:02.960 --> 0:30:04.920
<v Speaker 1>But while he was failing at a second business, Adam

0:30:04.960 --> 0:30:07.320
<v Speaker 1>fell in love with the building where Crawlers had its

0:30:07.320 --> 0:30:11.120
<v Speaker 1>office space, an otherwise empty former warehouse in Brooklyn's rapidly

0:30:11.160 --> 0:30:18.320
<v Speaker 1>gentrifying Dumbo neighborhood. Neighborhood. Yes, I know, I every new

0:30:18.360 --> 0:30:20.840
<v Speaker 1>thing I learned about New York. So many fucking racist

0:30:20.840 --> 0:30:24.000
<v Speaker 1>crows in that Neighborhood's terrible. It's awful. They had to

0:30:24.080 --> 0:30:31.680
<v Speaker 1>have a warning Disney. Plus, the strangest juxtapositions of my

0:30:31.760 --> 0:30:34.920
<v Speaker 1>life was as a child the racist crows and Dumbo,

0:30:35.440 --> 0:30:38.360
<v Speaker 1>and then as an adult the very different but also

0:30:38.520 --> 0:30:43.840
<v Speaker 1>similar racist crows in Fritz the Cat but very different.

0:30:44.240 --> 0:30:47.320
<v Speaker 1>Why don't even like the Rick? Is? It really directly

0:30:47.360 --> 0:30:50.640
<v Speaker 1>deals with things like police violence against the black community.

0:30:50.760 --> 0:30:54.920
<v Speaker 1>Very complicated film, the most complicated film with a mouse

0:30:55.000 --> 0:30:57.640
<v Speaker 1>Nazi bike? Was he a mouse? Which species was the

0:30:57.760 --> 0:31:01.520
<v Speaker 1>Nazi biker? I have no idea. I just remember Fritz

0:31:01.520 --> 0:31:05.240
<v Speaker 1>the Cats, the one with the bag, right, I'm way off.

0:31:05.360 --> 0:31:07.680
<v Speaker 1>I'm thinking of a completely different cat now, I remember

0:31:07.720 --> 0:31:09.800
<v Speaker 1>what we're actually telling Fritz. Fritz the Cat is the

0:31:09.800 --> 0:31:12.640
<v Speaker 1>one about the cat who fox. Yeah, thinking I was

0:31:12.640 --> 0:31:16.120
<v Speaker 1>thinking about a different great movie. I've never seen it,

0:31:16.160 --> 0:31:18.960
<v Speaker 1>not tripping um, but have seen it five or six

0:31:19.040 --> 0:31:23.800
<v Speaker 1>times and remember enjoying it and also feeling confused and

0:31:23.840 --> 0:31:27.720
<v Speaker 1>conflicted at certain parts. Ralph Bakshi, everybody a lot of

0:31:27.800 --> 0:31:31.320
<v Speaker 1>check him out, got really turned on by certain things. Yeah,

0:31:31.640 --> 0:31:34.000
<v Speaker 1>all of the all had the same issue watching the

0:31:34.080 --> 0:31:37.400
<v Speaker 1>Robin Hood Disney movie if you remember that one. Yeah,

0:31:37.760 --> 0:31:42.560
<v Speaker 1>a lot of a lot of complicated feeling Dale's rescue rangers.

0:31:42.640 --> 0:31:44.640
<v Speaker 1>Fritz is interesting because all of the all the black

0:31:44.680 --> 0:31:47.160
<v Speaker 1>people are crows um, much like in Dumbo, but all

0:31:47.200 --> 0:31:51.000
<v Speaker 1>of the police are literal pigs um. And it's it's

0:31:51.160 --> 0:31:55.280
<v Speaker 1>quite a film made in like the sixties seventies weird

0:31:55.320 --> 0:31:59.200
<v Speaker 1>movie Don't Haven't Haven't Seen a good breakdown on on

0:31:59.240 --> 0:32:02.880
<v Speaker 1>the Haven't Seen it sober Maybe I should maybe maybe

0:32:02.920 --> 0:32:06.160
<v Speaker 1>we're talking about horrible, horrible racist propaganda. I don't think

0:32:06.200 --> 0:32:07.640
<v Speaker 1>it was, though. I think it was about as woke

0:32:07.680 --> 0:32:10.240
<v Speaker 1>as possible for the era. But I may be wrong

0:32:10.280 --> 0:32:13.200
<v Speaker 1>on that. I remember enjoying it. This has been too

0:32:13.200 --> 0:32:17.240
<v Speaker 1>long a aggression on Fritz and Cap So yeah, the

0:32:17.280 --> 0:32:20.240
<v Speaker 1>baby Clothes game, you know they so yeah. Adam falls

0:32:20.240 --> 0:32:23.040
<v Speaker 1>into the building where the Crawlers had its office space,

0:32:23.040 --> 0:32:25.480
<v Speaker 1>which is an empty warehouse in Brooklyn's Dumbow neighborhood. He

0:32:25.480 --> 0:32:28.160
<v Speaker 1>meets up with the neighborhood Joshua Goodman and tells him

0:32:28.360 --> 0:32:32.440
<v Speaker 1>give me the building. Goodman was like, no, I assume

0:32:32.480 --> 0:32:34.760
<v Speaker 1>that that knife point that he told him the building,

0:32:35.600 --> 0:32:37.480
<v Speaker 1>it's great. It's gonna be great to be like the

0:32:37.560 --> 0:32:39.160
<v Speaker 1>kind of person who could just be like, I want

0:32:39.200 --> 0:32:44.720
<v Speaker 1>that build, get that building. So Goodman's like no and

0:32:45.200 --> 0:32:47.800
<v Speaker 1>shoots back because basically Adam is not saying like, give

0:32:47.840 --> 0:32:50.040
<v Speaker 1>me ownership of the building. He's saying like, let me

0:32:50.200 --> 0:32:53.320
<v Speaker 1>control the space and rent it out. It's empty. Uh.

0:32:53.360 --> 0:32:55.920
<v Speaker 1>And Goodman is like, why would I do that? You

0:32:55.960 --> 0:32:58.360
<v Speaker 1>sell baby clothes. Goodman makes a good point here, Yeah,

0:32:58.440 --> 0:33:02.840
<v Speaker 1>you know nothing about this industry point annoyment response. Your

0:33:02.880 --> 0:33:08.120
<v Speaker 1>business is empty? What do you know about real estate? Good? So,

0:33:08.480 --> 0:33:10.840
<v Speaker 1>all right, what do you know about business? Asshole? Let's

0:33:10.880 --> 0:33:13.600
<v Speaker 1>do this your tip for tap this all day. In

0:33:13.640 --> 0:33:17.840
<v Speaker 1>an impasse, he he convinces Goodman UM, and Goodman pairs

0:33:17.880 --> 0:33:20.080
<v Speaker 1>with Adam and his business partner, a guy named Miguel

0:33:20.160 --> 0:33:22.640
<v Speaker 1>mckelby who had grown up in a commune in Oregon,

0:33:22.640 --> 0:33:25.760
<v Speaker 1>so they both have that sort of background. Yeah. Uh,

0:33:25.840 --> 0:33:28.480
<v Speaker 1>And together they found a company called Green Desk, which

0:33:28.520 --> 0:33:33.000
<v Speaker 1>was billed as an environmentally friendly coworking space. UM. Now,

0:33:33.040 --> 0:33:34.840
<v Speaker 1>the idea for green guests was actually based on a

0:33:34.840 --> 0:33:37.560
<v Speaker 1>failed business plan Adam had created for a competition at

0:33:37.600 --> 0:33:40.520
<v Speaker 1>Burrut College before he dropped out. Uh. The idea was,

0:33:40.560 --> 0:33:44.240
<v Speaker 1>in his words, community structured real estate, which would meld

0:33:44.280 --> 0:33:47.280
<v Speaker 1>working in living space together in a manner reminiscent of

0:33:47.320 --> 0:33:50.000
<v Speaker 1>the Kibbutz. The plan failed to progress to the second

0:33:50.040 --> 0:33:52.000
<v Speaker 1>round of the contest, and Adam complained to the dean

0:33:52.040 --> 0:33:54.320
<v Speaker 1>about this, and the dean told him there's no twenty

0:33:54.320 --> 0:33:56.560
<v Speaker 1>three year old or any inexperienced real estate person who

0:33:56.560 --> 0:33:58.040
<v Speaker 1>will ever be able to raise enough money to do

0:33:58.120 --> 0:34:01.560
<v Speaker 1>anything like concept living. So I really feel like that

0:34:01.600 --> 0:34:05.280
<v Speaker 1>reminds me more of like when the railroad barons built

0:34:05.320 --> 0:34:09.160
<v Speaker 1>their own cities and use their own currency and ship

0:34:09.239 --> 0:34:11.759
<v Speaker 1>like that made people live on them. So that's that's

0:34:11.760 --> 0:34:14.120
<v Speaker 1>where I'm at right now. I feel like that business

0:34:14.120 --> 0:34:16.040
<v Speaker 1>model has been tried before. You your heading right in

0:34:16.040 --> 0:34:19.600
<v Speaker 1>the right direction. So now, Green Desk though, wasn't a

0:34:19.600 --> 0:34:21.120
<v Speaker 1>whole lot like a kid, but it was basically a

0:34:21.120 --> 0:34:24.040
<v Speaker 1>way for small businesses and individuals working as contractors to

0:34:24.160 --> 0:34:27.279
<v Speaker 1>least short term office space for an affordable price. Um

0:34:27.280 --> 0:34:29.120
<v Speaker 1>and this one up being a really fucking smart move

0:34:29.160 --> 0:34:31.919
<v Speaker 1>because in two thousand and eight the economy collapsed, uh,

0:34:31.960 --> 0:34:33.360
<v Speaker 1>and there were suddenly a ton of people out of

0:34:33.360 --> 0:34:36.560
<v Speaker 1>work and switching careers and businesses looking to cut costs,

0:34:36.600 --> 0:34:40.360
<v Speaker 1>and Green Desk did really well. We have an overhead projector,

0:34:40.480 --> 0:34:44.719
<v Speaker 1>we have a table, there's pens. None of you have money. Yeah,

0:34:44.719 --> 0:34:47.240
<v Speaker 1>within a year the business was valued around three million dollars.

0:34:47.400 --> 0:34:49.879
<v Speaker 1>So they do not that very successful. Not that that's

0:34:49.880 --> 0:34:53.120
<v Speaker 1>probably more successful than the other two of his business.

0:34:53.120 --> 0:34:55.600
<v Speaker 1>While neither of the other two succeeds, neither of them

0:34:55.680 --> 0:34:59.759
<v Speaker 1>made money. No, no, this is his first success. Um. Now,

0:35:00.200 --> 0:35:02.640
<v Speaker 1>Goodman was like, we should maybe do this in more buildings.

0:35:02.680 --> 0:35:05.160
<v Speaker 1>This is a good idea. Let's expand, you know, conservatively

0:35:05.239 --> 0:35:07.560
<v Speaker 1>to other spaces and you know, see see how far

0:35:07.640 --> 0:35:12.400
<v Speaker 1>this plan takes us continue and try another couple of spaces.

0:35:12.480 --> 0:35:14.319
<v Speaker 1>But Noman in to Kelvier like fun that we're going

0:35:14.400 --> 0:35:16.800
<v Speaker 1>to start another business. So they sell out their shares

0:35:16.880 --> 0:35:19.920
<v Speaker 1>in Green Desk in two thousand ten for about three dollars.

0:35:20.239 --> 0:35:21.839
<v Speaker 1>Most of the money went to the guy who owned

0:35:21.840 --> 0:35:25.000
<v Speaker 1>the space. Obviously, um they used this seed money to

0:35:25.120 --> 0:35:28.200
<v Speaker 1>launch We Work. Now. Unlike Green Desk, which had been

0:35:28.239 --> 0:35:31.800
<v Speaker 1>a modest ambition based around um compromise with an uncertain landlord,

0:35:32.160 --> 0:35:35.080
<v Speaker 1>We Work was from the beginning a bold vision. Adam

0:35:35.160 --> 0:35:38.320
<v Speaker 1>Neuman wanted to create what he called a capitalist kibbutz,

0:35:38.840 --> 0:35:41.440
<v Speaker 1>a global network of work spaces that would eventually extend

0:35:41.440 --> 0:35:44.200
<v Speaker 1>beyond merely short term office rentals. So what he'd like

0:35:44.280 --> 0:35:48.520
<v Speaker 1>to do is create a capitalist commune. Yeah, I feel

0:35:48.560 --> 0:35:52.680
<v Speaker 1>like there's a contradiction there, but you can't. I can't

0:35:52.680 --> 0:35:55.440
<v Speaker 1>put my finger on it. They both start with C.

0:35:55.680 --> 0:35:58.759
<v Speaker 1>I guess a literation is my issue? Yeah, yeah, yeah, yeah,

0:35:58.800 --> 0:36:01.879
<v Speaker 1>they should have fixed that and host um. Now, from

0:36:01.880 --> 0:36:05.880
<v Speaker 1>the beginning, they had trouble convincing landlords that they wanted

0:36:05.920 --> 0:36:09.320
<v Speaker 1>to rent them space of their vision. McKelvey, his partner,

0:36:09.400 --> 0:36:12.040
<v Speaker 1>later recalled, we didn't have credibility or credit. We had

0:36:12.040 --> 0:36:15.400
<v Speaker 1>no business taking out of forty square foot lease. But

0:36:16.040 --> 0:36:20.399
<v Speaker 1>using Adam's charisma, his ability to convince people, which is significant. Uh,

0:36:20.440 --> 0:36:23.799
<v Speaker 1>they managed to board, but not for friendships. I mean,

0:36:23.800 --> 0:36:27.440
<v Speaker 1>not compared to his sister, but she is a model. Uh. Now.

0:36:27.480 --> 0:36:30.040
<v Speaker 1>In that same interview, Nouman explained that the landlords needed

0:36:30.080 --> 0:36:31.759
<v Speaker 1>a lot more than just a vision. In the end,

0:36:31.760 --> 0:36:33.879
<v Speaker 1>they were unable to convince one person to rent them

0:36:33.880 --> 0:36:36.120
<v Speaker 1>one floor in a building as a trial run. But

0:36:36.160 --> 0:36:38.439
<v Speaker 1>this was a wild success and over the next five

0:36:38.520 --> 0:36:41.040
<v Speaker 1>years we work expanded all over the world at an

0:36:41.040 --> 0:36:44.600
<v Speaker 1>astonishing pace. People started to invest millions, and then tens

0:36:44.600 --> 0:36:47.320
<v Speaker 1>of millions, and eventually billions of dollars in the company

0:36:47.680 --> 0:36:49.960
<v Speaker 1>with Adam would sell them on the idea he presented

0:36:50.000 --> 0:36:52.520
<v Speaker 1>we work as much more than just a real estate company.

0:36:52.760 --> 0:36:57.120
<v Speaker 1>He spoke about creating the first physical social network. All

0:36:57.120 --> 0:37:02.840
<v Speaker 1>I hear is en Ron. Said, you just described Enron

0:37:02.920 --> 0:37:04.880
<v Speaker 1>to me, That's all I'm hearing. Yeah, it's interesting you

0:37:04.920 --> 0:37:08.400
<v Speaker 1>said physical social network, and they immediately me and Jordans

0:37:08.400 --> 0:37:12.640
<v Speaker 1>both deep inhale. Yeah. Who that sounds like bullshit. Yeah,

0:37:13.840 --> 0:37:17.920
<v Speaker 1>got a lot of bells. Okay, especially knowing what we

0:37:17.960 --> 0:37:21.360
<v Speaker 1>work is, you know, like and like it just absolutely

0:37:21.400 --> 0:37:24.160
<v Speaker 1>it was like this. What I wanted to do was

0:37:24.200 --> 0:37:28.640
<v Speaker 1>build a flag factory that only build giant red flax.

0:37:28.800 --> 0:37:31.359
<v Speaker 1>That's what I'm going for right here, gotcha, Probably more

0:37:31.360 --> 0:37:34.640
<v Speaker 1>successful than baby clothes. Yes, I mean I could actually

0:37:34.719 --> 0:37:37.239
<v Speaker 1>use a couple of red flags. Um, I am full

0:37:37.280 --> 0:37:39.239
<v Speaker 1>of them. Um. Yeah. He wanted to create the first

0:37:39.280 --> 0:37:42.480
<v Speaker 1>physical social network, and when he would like explain what

0:37:42.600 --> 0:37:44.600
<v Speaker 1>that meant to people, he said he wanted we work

0:37:44.680 --> 0:37:47.120
<v Speaker 1>offices to not just be places where people worked. He

0:37:47.160 --> 0:37:49.120
<v Speaker 1>wanted them to be places where people could talk about

0:37:49.200 --> 0:37:52.680
<v Speaker 1>their jobs, their families, their problems, and love. It's not

0:37:52.800 --> 0:37:56.000
<v Speaker 1>like an office, like like a neighborhood. I think is

0:37:56.000 --> 0:37:59.080
<v Speaker 1>more the idea he was trying to recreate that like

0:37:59.200 --> 0:38:02.400
<v Speaker 1>fifties style idea of a neighborhood, but condensed within specially

0:38:02.480 --> 0:38:05.480
<v Speaker 1>catered and decorated office buildings that he owned and sold

0:38:05.520 --> 0:38:12.080
<v Speaker 1>access to. Feel that this is the this is him

0:38:12.200 --> 0:38:15.400
<v Speaker 1>rigging the friendship contests. That's what I'm hearing right here.

0:38:16.960 --> 0:38:20.360
<v Speaker 1>This is this is him just being like, fucking sister,

0:38:20.520 --> 0:38:22.920
<v Speaker 1>I'm gonna I'll show her my business is going to

0:38:23.000 --> 0:38:26.000
<v Speaker 1>be a friendship competition. You do feel like this was

0:38:26.040 --> 0:38:29.520
<v Speaker 1>the result of him fuming over losing the friendship contest

0:38:29.640 --> 0:38:31.680
<v Speaker 1>and reading like an old history of the labor movement

0:38:31.719 --> 0:38:35.279
<v Speaker 1>that talked about company towns. Or he's like walking home

0:38:35.320 --> 0:38:37.800
<v Speaker 1>after his sister wins and he hears that St. Peter,

0:38:37.880 --> 0:38:42.520
<v Speaker 1>don't you call because I can't sold the company's store.

0:38:42.880 --> 0:38:49.719
<v Speaker 1>Wait a tick light bulb exploitation. It's an absurd thing

0:38:49.760 --> 0:38:52.480
<v Speaker 1>to try to sell for hundreds of millions of dollars.

0:38:52.520 --> 0:38:54.960
<v Speaker 1>A very silly idea, obviously, idea of like let's were

0:38:55.120 --> 0:38:58.000
<v Speaker 1>short term office pace totally reasonable than the context of

0:38:58.040 --> 0:39:01.439
<v Speaker 1>businesses people can run, will need it, why not, which

0:39:01.480 --> 0:39:03.839
<v Speaker 1>is what Green Desk was. That's not what Adams trying

0:39:03.880 --> 0:39:07.359
<v Speaker 1>to sell. Does Green Desk continue like through as I

0:39:07.400 --> 0:39:11.120
<v Speaker 1>don't know, probably I think so. Um, But yeah, Adam,

0:39:11.239 --> 0:39:14.000
<v Speaker 1>this is a dumb idea, a stupid idea to to

0:39:14.120 --> 0:39:18.360
<v Speaker 1>like literally any normal person. But Adams this idea to

0:39:18.520 --> 0:39:26.319
<v Speaker 1>normal people. He was selling this idea two investors. And investors,

0:39:26.800 --> 0:39:30.320
<v Speaker 1>if I know one thing about capitalism, are all super

0:39:30.320 --> 0:39:33.480
<v Speaker 1>fucking dumb. The more money they have to invest, the

0:39:33.560 --> 0:39:37.640
<v Speaker 1>dumber they is. Robert money equals intelligence. How many times

0:39:37.640 --> 0:39:39.920
<v Speaker 1>do rich people have to tell us that there are

0:39:40.040 --> 0:39:43.800
<v Speaker 1>betters and that's why is the most profitable company in

0:39:43.840 --> 0:39:47.520
<v Speaker 1>the world. Of course it doesn't lose two billion dollars

0:39:47.560 --> 0:39:51.319
<v Speaker 1>every six months or so. What a silly thing? People

0:39:51.320 --> 0:39:54.360
<v Speaker 1>wouldn't take money? And what kind of company could exist

0:39:54.440 --> 0:40:03.080
<v Speaker 1>losing that much money on a regular basis? Oh god?

0:40:03.320 --> 0:40:06.840
<v Speaker 1>So Adam sold this idea to investors and also to

0:40:07.000 --> 0:40:10.160
<v Speaker 1>his employees. Um. And the answer to how he sold

0:40:10.160 --> 0:40:12.959
<v Speaker 1>this very dumb idea basically boils down to the fact

0:40:12.960 --> 0:40:16.239
<v Speaker 1>that he was really fucking charismatic on one on one situations.

0:40:16.440 --> 0:40:20.520
<v Speaker 1>So he made friends with these investors. He more like

0:40:20.960 --> 0:40:25.640
<v Speaker 1>cult members. Now there's a really good New York Times article,

0:40:25.719 --> 0:40:28.840
<v Speaker 1>Adam Neuman in the Art of Failing Up, which pretty

0:40:28.840 --> 0:40:31.320
<v Speaker 1>good way to frame it. Um, I'm gonna read section

0:40:31.360 --> 0:40:36.120
<v Speaker 1>of white people in America. I'm going to read a

0:40:36.160 --> 0:40:38.360
<v Speaker 1>section from that article that I think in capsulates the

0:40:38.400 --> 0:40:42.480
<v Speaker 1>way Adam both led and sold his company. Quote and

0:40:42.520 --> 0:40:45.279
<v Speaker 1>this is from to that. Yeah, Adam Neuman stood on

0:40:45.280 --> 0:40:47.560
<v Speaker 1>the fifty seventh floor of the Woolworth Building, the neo

0:40:47.560 --> 0:40:49.960
<v Speaker 1>Gothic skyscraper that was once the tallest in the world.

0:40:50.000 --> 0:40:52.080
<v Speaker 1>It was late on a Friday night in two thirteen,

0:40:52.160 --> 0:40:54.600
<v Speaker 1>and the wee Work founder and chief executive had just

0:40:54.680 --> 0:40:56.600
<v Speaker 1>made a move to add the top thirty floors to

0:40:56.640 --> 0:41:00.200
<v Speaker 1>his rapidly expanding real estate dealings. Mr Neuman and three

0:41:00.200 --> 0:41:02.880
<v Speaker 1>employees had already enjoyed a few drinks when he decided

0:41:02.920 --> 0:41:05.120
<v Speaker 1>to bring them to tour his latest coup. In the

0:41:05.160 --> 0:41:08.400
<v Speaker 1>gutted out space, they tossed beer bottles into empty elevator shafts,

0:41:08.640 --> 0:41:11.080
<v Speaker 1>listening to them clink on the way down. Then Mr

0:41:11.160 --> 0:41:12.800
<v Speaker 1>Norman told them all to follow him out to the

0:41:12.880 --> 0:41:17.520
<v Speaker 1>ledge No guardrails, no enclosures, just four inebriated startup executives

0:41:17.520 --> 0:41:19.600
<v Speaker 1>teetering on the edge of death. I was up there

0:41:19.640 --> 0:41:21.160
<v Speaker 1>with him at the top of the world, and he said,

0:41:21.320 --> 0:41:24.239
<v Speaker 1>everything is going to be amazing, recalled Harrison Webber, we

0:41:24.280 --> 0:41:27.359
<v Speaker 1>worked editorial director at the time. Then Mr Norman picked

0:41:27.400 --> 0:41:29.880
<v Speaker 1>up an old beer bottle, a remnant apparently from some

0:41:29.960 --> 0:41:33.240
<v Speaker 1>previous bender. He asked the employees to drink the rank liquid.

0:41:33.520 --> 0:41:36.399
<v Speaker 1>Everyone took a swig except for Mr Webber. The end

0:41:36.440 --> 0:41:39.080
<v Speaker 1>of lost. It felt like a loyalty thing, he said.

0:41:39.120 --> 0:41:41.760
<v Speaker 1>In that moment, I felt what a deeply persuasive person

0:41:41.840 --> 0:41:45.040
<v Speaker 1>he is. Man. I assumed that he would be up

0:41:45.040 --> 0:41:47.640
<v Speaker 1>there the way I would, which is just screaming at them.

0:41:47.880 --> 0:41:54.759
<v Speaker 1>Do it. Man, You would have to know that I'm

0:41:54.760 --> 0:41:59.440
<v Speaker 1>still CEO. I'll give you one shot, right fucking now,

0:41:59.480 --> 0:42:05.120
<v Speaker 1>if the balls. That is how you get investment. You

0:42:05.120 --> 0:42:08.040
<v Speaker 1>can't be too charismatic when you're doing that. I honestly

0:42:08.120 --> 0:42:12.600
<v Speaker 1>feel like that behavior is very similar to a lot

0:42:12.640 --> 0:42:15.799
<v Speaker 1>of people that I may have been annoyed by in

0:42:15.960 --> 0:42:19.520
<v Speaker 1>past jobs. You know, like that that that does not

0:42:19.719 --> 0:42:27.560
<v Speaker 1>seem far afield from some professional douches. It's just it's

0:42:27.600 --> 0:42:30.720
<v Speaker 1>a real bummer. It's a it's an elevation of scale.

0:42:31.000 --> 0:42:34.560
<v Speaker 1>Like if if the shitty bosses that I've had had

0:42:34.600 --> 0:42:38.600
<v Speaker 1>that kind of bullshit charisma as well as just an

0:42:38.640 --> 0:42:42.759
<v Speaker 1>insane psychopathic confidence, then they would try and do the

0:42:42.800 --> 0:42:45.440
<v Speaker 1>same ship Like, it's just a different level of abuse

0:42:45.520 --> 0:42:48.680
<v Speaker 1>of power. And I can't even like suggest music to

0:42:48.840 --> 0:42:52.319
<v Speaker 1>people lest I feel like they're going to reject me

0:42:52.400 --> 0:42:57.400
<v Speaker 1>for it. Let alone, like drink this swill. Yeah, it's amazing,

0:42:57.719 --> 0:43:01.200
<v Speaker 1>and it's a testament to how good he wasn't doing

0:43:01.239 --> 0:43:03.920
<v Speaker 1>this to most people that by two thousand fifteen, we

0:43:04.000 --> 0:43:07.280
<v Speaker 1>workers valued at more than ten billion dollars. They rented

0:43:07.280 --> 0:43:11.600
<v Speaker 1>out hundreds of properties on multiple continents, So whatever you

0:43:11.640 --> 0:43:13.640
<v Speaker 1>can say about them, at least in two thousand fifteen,

0:43:13.640 --> 0:43:16.120
<v Speaker 1>it looks like it's fucking working like Gamebusters. It's it's

0:43:16.239 --> 0:43:19.959
<v Speaker 1>it's such like things just don't exist anymore. There's nothing,

0:43:20.040 --> 0:43:25.399
<v Speaker 1>there's no money, not real, it's it's imaginary. It's entirely imaginary.

0:43:25.560 --> 0:43:29.399
<v Speaker 1>This story really illustrates a couple of things. To me, One,

0:43:29.640 --> 0:43:33.640
<v Speaker 1>money isn't real, and to money is like dumb, not

0:43:33.719 --> 0:43:36.120
<v Speaker 1>in the sense like odds. It's so dumb that like

0:43:36.200 --> 0:43:38.880
<v Speaker 1>we have to live in our capitalisry. Know, money is

0:43:38.960 --> 0:43:42.279
<v Speaker 1>dumb in the sense that like money makes bad decisions.

0:43:42.480 --> 0:43:44.919
<v Speaker 1>The more you have of it, the worst decisions you make.

0:43:45.520 --> 0:43:48.560
<v Speaker 1>That tends to be the truth. And and the story

0:43:48.600 --> 0:43:50.239
<v Speaker 1>of We Work is the story of a lot of

0:43:50.280 --> 0:43:56.240
<v Speaker 1>people with infinite resources making horrible decisions until their resources

0:43:56.239 --> 0:43:59.759
<v Speaker 1>are less infinite. It's like it's like Tarantino's career, like

0:43:59.800 --> 0:44:02.640
<v Speaker 1>one he got enough cash, a he makes movies that

0:44:02.719 --> 0:44:05.640
<v Speaker 1>are probably an hour too long. But when he was

0:44:05.760 --> 0:44:08.560
<v Speaker 1>when he was coming up, it was like perfectly paced,

0:44:09.000 --> 0:44:11.560
<v Speaker 1>right time, all that stuff. You're making the argument that

0:44:11.680 --> 0:44:13.640
<v Speaker 1>like you've got to stay hungry, that kind of thing,

0:44:13.680 --> 0:44:16.160
<v Speaker 1>But when this dude was hungry, he made collapsible shoes.

0:44:16.520 --> 0:44:19.239
<v Speaker 1>I'm saying, you've got to surround yourself with people who

0:44:19.239 --> 0:44:21.400
<v Speaker 1>are going to say no whenever you have a dumb idea.

0:44:21.719 --> 0:44:26.319
<v Speaker 1>But this isn't a dumb idea, clearly. Well, at the

0:44:26.320 --> 0:44:28.880
<v Speaker 1>same time, it's a great idea. I get it. But

0:44:29.520 --> 0:44:31.480
<v Speaker 1>I don't know if I've ever I think I've talked

0:44:31.480 --> 0:44:34.680
<v Speaker 1>to like maybe two people who have used we Work spaces,

0:44:35.360 --> 0:44:38.279
<v Speaker 1>and I've talked to a lot of people in my life.

0:44:38.880 --> 0:44:43.960
<v Speaker 1>That seems it seems like a low engagement. It'll make sense.

0:44:44.200 --> 0:44:49.360
<v Speaker 1>Why what's going on here a little bit later? Great question.

0:44:49.840 --> 0:44:56.440
<v Speaker 1>I have a desk A desk. Now. In articles at

0:44:56.440 --> 0:44:59.399
<v Speaker 1>the time around two to sixteen, we Work was kind

0:44:59.400 --> 0:45:02.840
<v Speaker 1>of hitting it's zenith. Adam and those around him tended

0:45:02.840 --> 0:45:06.320
<v Speaker 1>to credit their meteoric rise on the hip cool flare.

0:45:06.440 --> 0:45:08.520
<v Speaker 1>They brought to what was traditionally at the least soulful

0:45:08.560 --> 0:45:12.520
<v Speaker 1>part of a person's life. The office we work spaces

0:45:12.560 --> 0:45:15.880
<v Speaker 1>were decorated in like a variety of super cool like

0:45:16.239 --> 0:45:24.319
<v Speaker 1>funky hip furniture, Like they absolutely have kegs. Yeah, it's

0:45:24.400 --> 0:45:30.120
<v Speaker 1>it's it's situation, but it works longer than Pucci did. Um.

0:45:30.360 --> 0:45:33.640
<v Speaker 1>They had funky, comfortable furniture, kombucha and beer on tap um.

0:45:33.719 --> 0:45:38.720
<v Speaker 1>I'm gonna quote now from a six article. Oh yeah,

0:45:38.760 --> 0:45:41.759
<v Speaker 1>it's cool, bro, it's cool bro. We got fucking got

0:45:41.800 --> 0:45:46.080
<v Speaker 1>we got briz bro. I may have actually worked at

0:45:46.080 --> 0:45:49.959
<v Speaker 1>a company that supplied a couple of WE work locations

0:45:50.000 --> 0:45:53.960
<v Speaker 1>with coffee. I may have actually dealt with their their

0:45:54.040 --> 0:45:57.840
<v Speaker 1>their corporate structure before. Probably not talk about this. I

0:45:57.880 --> 0:45:59.959
<v Speaker 1>will say that I worked in the past at an

0:46:00.160 --> 0:46:03.800
<v Speaker 1>named company that had a Thirsty Thursday where they provided

0:46:03.840 --> 0:46:07.480
<v Speaker 1>employees initially with unlimited beer and wine on Thursday afternoons,

0:46:07.760 --> 0:46:12.319
<v Speaker 1>and people made horrible decisions. Um, it was a really

0:46:12.400 --> 0:46:14.680
<v Speaker 1>bad idea actually to give a bunch of people who

0:46:14.680 --> 0:46:16.600
<v Speaker 1>are united by nothing than that they work in the

0:46:16.640 --> 0:46:19.920
<v Speaker 1>same building access to unlimited free alcohol once a week.

0:46:20.480 --> 0:46:22.200
<v Speaker 1>There was some of there was some of that vibe,

0:46:22.200 --> 0:46:30.239
<v Speaker 1>but yeah, the group on until someone threw up in

0:46:30.640 --> 0:46:33.000
<v Speaker 1>one of the social rooms and then they were like, hey,

0:46:33.280 --> 0:46:37.600
<v Speaker 1>let's uh anymore. I've always thought a lot of my

0:46:37.640 --> 0:46:41.960
<v Speaker 1>inner office relationships could have been improved by less inhibitions

0:46:42.840 --> 0:46:44.759
<v Speaker 1>any of the way to run an office really is

0:46:44.920 --> 0:46:47.879
<v Speaker 1>once a year you just dose everyone against their will

0:46:47.920 --> 0:46:50.440
<v Speaker 1>and consent with like nine to ten hits of M

0:46:50.520 --> 0:46:54.000
<v Speaker 1>d M A, like enough that they're hallucinating, like not

0:46:54.120 --> 0:46:58.239
<v Speaker 1>just rolling, but like really can't control their bodies. You've

0:46:58.239 --> 0:47:01.480
<v Speaker 1>got to go to nine or ten o three. We're

0:47:01.480 --> 0:47:05.080
<v Speaker 1>talking about a Graham apiece at once, So really just

0:47:05.280 --> 0:47:09.359
<v Speaker 1>overdose the whole Office's the elderly woman who sits at

0:47:09.360 --> 0:47:11.719
<v Speaker 1>the front desk, who's going to be our our test

0:47:11.719 --> 0:47:20.120
<v Speaker 1>subject there, and then friendship and then friendship contest. It's

0:47:20.160 --> 0:47:22.520
<v Speaker 1>gonna be a few days after until people are ready

0:47:22.520 --> 0:47:29.400
<v Speaker 1>to have a friendship contest or talk. But us um so,

0:47:29.480 --> 0:47:31.720
<v Speaker 1>I found a fun quote in a two sixteen Fast

0:47:31.719 --> 0:47:36.200
<v Speaker 1>Company article about when it was that made we work special,

0:47:37.040 --> 0:47:39.080
<v Speaker 1>And this was a very positive article. This is back

0:47:39.120 --> 0:47:42.000
<v Speaker 1>before anyone's got questions about we work up. It has

0:47:42.040 --> 0:47:44.240
<v Speaker 1>to be the beer, a co worker tells me, believing

0:47:44.239 --> 0:47:46.320
<v Speaker 1>that the secret to we work success is the always

0:47:46.320 --> 0:47:49.280
<v Speaker 1>on tap brewin its kitchens. But the hip, fun millennial

0:47:49.320 --> 0:47:51.320
<v Speaker 1>things people most often site when they try to describe

0:47:51.320 --> 0:47:53.600
<v Speaker 1>we work are almost irrelevant. As I discover while working

0:47:53.640 --> 0:47:56.279
<v Speaker 1>from two New York locations this winter, the room full

0:47:56.320 --> 0:47:58.320
<v Speaker 1>of old arcade games at the two two two Broadway

0:47:58.320 --> 0:48:00.600
<v Speaker 1>location is empty all day, and the controllers for a

0:48:00.640 --> 0:48:03.320
<v Speaker 1>nearby and Nintendo sixty four sitting a neat line, wrapped

0:48:03.320 --> 0:48:05.680
<v Speaker 1>tightly by their cords in a way that suggests they've

0:48:05.680 --> 0:48:08.000
<v Speaker 1>been undisturbed for some time. At the end of the day,

0:48:08.040 --> 0:48:10.759
<v Speaker 1>I see only three people pull the famous we work tap.

0:48:10.840 --> 0:48:15.400
<v Speaker 1>Mostly people inside we Work are just working. They had

0:48:15.440 --> 0:48:17.719
<v Speaker 1>all this, like video games and beer, but they also

0:48:17.760 --> 0:48:21.000
<v Speaker 1>had like a really strict dress code. You get the

0:48:21.040 --> 0:48:22.400
<v Speaker 1>feeling that's the kind of thing like you and for

0:48:22.400 --> 0:48:24.200
<v Speaker 1>a job interviewed, we work, and so we're like, yeah,

0:48:24.200 --> 0:48:25.360
<v Speaker 1>you want to beer from the tap, but if you

0:48:25.400 --> 0:48:27.759
<v Speaker 1>actually take it during the job interview, they'll be like,

0:48:27.880 --> 0:48:30.640
<v Speaker 1>everybody's watching you out of the corner. They're just like,

0:48:30.960 --> 0:48:32.879
<v Speaker 1>we'll see what you do. But there is a lot

0:48:32.920 --> 0:48:35.239
<v Speaker 1>of drinking, which we'll get too later. It's just not

0:48:35.440 --> 0:48:38.919
<v Speaker 1>when you choose to now more than beer, We work

0:48:38.960 --> 0:48:41.960
<v Speaker 1>owed a success to investors. Its whole business hinged on

0:48:42.000 --> 0:48:44.960
<v Speaker 1>getting angel investors in giant companies to invest hundreds of

0:48:44.960 --> 0:48:48.160
<v Speaker 1>millions of dollars into its expansion, not unlike Uber and

0:48:48.200 --> 0:48:50.560
<v Speaker 1>The reason so many of these very moneyed individuals were

0:48:50.560 --> 0:48:52.560
<v Speaker 1>willing to trust Adam know Hman with fortunes that could

0:48:52.560 --> 0:48:54.879
<v Speaker 1>have funded whole nations is that he was very good

0:48:54.880 --> 0:48:58.399
<v Speaker 1>at selling them on a stupid dream up to the roof,

0:48:58.600 --> 0:49:01.160
<v Speaker 1>taking him up to the roof, making drink his piss yeah,

0:49:02.080 --> 0:49:06.080
<v Speaker 1>or invest in my company, fucking. The focus of his

0:49:06.120 --> 0:49:08.320
<v Speaker 1>promises sent it around his time in the Kibbutz. He

0:49:08.320 --> 0:49:10.600
<v Speaker 1>would weave a story to investors of the idea that

0:49:10.680 --> 0:49:13.160
<v Speaker 1>office space could fulfill the same role of the kibbutz

0:49:13.160 --> 0:49:16.799
<v Speaker 1>and creating community and inspiring creativity. He invented his own

0:49:16.840 --> 0:49:20.440
<v Speaker 1>buzzword term, this is going to piss you off Montere

0:49:21.680 --> 0:49:28.680
<v Speaker 1>Montere that basically turned down Jordan's Mike before. The weed Generation. Yeah,

0:49:28.760 --> 0:49:34.279
<v Speaker 1>the weed generation, he w W weed generation. Weed generation.

0:49:34.520 --> 0:49:36.560
<v Speaker 1>That's what he used to describe millennials who'd grown up

0:49:36.560 --> 0:49:38.360
<v Speaker 1>int a world where renting and not owning was the

0:49:38.400 --> 0:49:41.000
<v Speaker 1>norm and no employment in situation was likely to last

0:49:41.000 --> 0:49:44.520
<v Speaker 1>more than a couple of years. Now, most people view

0:49:44.600 --> 0:49:48.560
<v Speaker 1>this as a star of generation. Most people view this

0:49:48.600 --> 0:49:51.400
<v Speaker 1>is a problem for millennials, but Adam Cooman viewed it

0:49:51.440 --> 0:49:55.000
<v Speaker 1>as a marketing opportunity. The weed generation, he told investors,

0:49:55.360 --> 0:49:57.800
<v Speaker 1>cares about the world, actually wants to do cool things,

0:49:58.040 --> 0:50:01.560
<v Speaker 1>and loves working. And when he made these claims, it

0:50:01.600 --> 0:50:04.480
<v Speaker 1>was not without any kind of backing. In two sixteen,

0:50:04.520 --> 0:50:06.719
<v Speaker 1>a group called Project Time Off for at Least a

0:50:06.760 --> 0:50:09.680
<v Speaker 1>study on the work habits of millennials. They measured members

0:50:09.719 --> 0:50:12.320
<v Speaker 1>of our demographic for habits evident of what they called

0:50:12.440 --> 0:50:15.960
<v Speaker 1>work martyrdom. Now, work martyrs are more likely to forfeit

0:50:16.040 --> 0:50:18.719
<v Speaker 1>vacation days, more likely to work excessive hours, and more

0:50:18.760 --> 0:50:21.040
<v Speaker 1>likely to be seen as workaholics by their colleagues. Than

0:50:21.040 --> 0:50:25.920
<v Speaker 1>members of any other generation. Yeah, when Adam going the

0:50:26.080 --> 0:50:29.640
<v Speaker 1>frames this as loving to work, it sounds like one thing.

0:50:29.800 --> 0:50:32.359
<v Speaker 1>But if you read the statements that that Project time

0:50:32.360 --> 0:50:35.080
<v Speaker 1>Off study found, millennials tended to agree with. I think

0:50:35.080 --> 0:50:37.040
<v Speaker 1>you're presented with a much darker picture. And I'm going

0:50:37.120 --> 0:50:39.719
<v Speaker 1>to read four of them right now. No one else

0:50:39.760 --> 0:50:41.760
<v Speaker 1>at my company can do the work while I'm away.

0:50:42.239 --> 0:50:45.080
<v Speaker 1>I want to show complete dedication to my company and job.

0:50:45.560 --> 0:50:48.719
<v Speaker 1>I don't want others to think I am replaceable. I

0:50:48.760 --> 0:50:52.320
<v Speaker 1>feel guilty for using my paid time off. That's not healthy.

0:50:52.880 --> 0:50:56.600
<v Speaker 1>Those are symptoms of deep problems within our Yeah, you

0:50:57.000 --> 0:50:59.600
<v Speaker 1>might as well have just been like, I'm drowning. I

0:50:59.640 --> 0:51:02.320
<v Speaker 1>am all the dying. I'm drowned. I know the bottom

0:51:02.400 --> 0:51:04.960
<v Speaker 1>can fall out at any moment. Everything about my life

0:51:05.000 --> 0:51:09.040
<v Speaker 1>could be on the street in three weeks. Um. That's

0:51:09.120 --> 0:51:11.719
<v Speaker 1>that's what that says to me. I broke my foot,

0:51:11.840 --> 0:51:15.560
<v Speaker 1>now I'm homeless. Yeah, exactly. These are signs of panic

0:51:15.600 --> 0:51:18.080
<v Speaker 1>at the reality of poverty and it's very imminent nature

0:51:18.080 --> 0:51:19.799
<v Speaker 1>in most of our lives, not signs of a love

0:51:19.840 --> 0:51:23.480
<v Speaker 1>of work. And I think Adam knows that. Born in

0:51:23.560 --> 0:51:25.919
<v Speaker 1>nineteen seventy nine, He's not a millennial the cut offer

0:51:25.920 --> 0:51:28.239
<v Speaker 1>that is usually one, but he's close enough that I

0:51:28.239 --> 0:51:30.000
<v Speaker 1>think he gets what it's like for the folks in

0:51:30.040 --> 0:51:33.399
<v Speaker 1>the Weed generation. But he also understands how employers think.

0:51:33.600 --> 0:51:36.440
<v Speaker 1>If you are running a company, you want your employees

0:51:36.480 --> 0:51:39.040
<v Speaker 1>to spend unreasonable hours at the office and to vote

0:51:39.080 --> 0:51:42.040
<v Speaker 1>themselves irrationally to the work that is great for your

0:51:42.040 --> 0:51:45.400
<v Speaker 1>bottom line. Nap rooms, yoga classes, and free beer seem

0:51:45.480 --> 0:51:47.680
<v Speaker 1>like perks, but the goal in providing all that is

0:51:47.719 --> 0:51:50.520
<v Speaker 1>to keep you in the office longer, working more hours.

0:51:51.200 --> 0:51:53.400
<v Speaker 1>I think what Adams sold more than anything was a

0:51:53.480 --> 0:51:56.800
<v Speaker 1>vision to employeers of employees who made work the center

0:51:56.880 --> 0:52:00.000
<v Speaker 1>of their very life. Here's another Adam Nouman quote from

0:52:00.040 --> 0:52:03.319
<v Speaker 1>that Fast Company interview. If you understand it, being part

0:52:03.320 --> 0:52:05.680
<v Speaker 1>of something greater than yourself is meaningful, And if you're

0:52:05.680 --> 0:52:08.880
<v Speaker 1>not just driven by material goods, then you're part of

0:52:08.920 --> 0:52:14.080
<v Speaker 1>the Weed generation. All right. So I am wondering how

0:52:14.080 --> 0:52:19.759
<v Speaker 1>many people have shipped him, because the numbers not no

0:52:19.880 --> 0:52:22.560
<v Speaker 1>knives on the roofs. You can make a knife out

0:52:22.600 --> 0:52:27.600
<v Speaker 1>of anything. That really would have been the just way

0:52:27.640 --> 0:52:30.280
<v Speaker 1>for the story to end. There really was a moment

0:52:30.320 --> 0:52:32.640
<v Speaker 1>where just a little trip and we would have been saved.

0:52:32.680 --> 0:52:35.160
<v Speaker 1>We work all over. This would have had to happen

0:52:35.480 --> 0:52:39.440
<v Speaker 1>infinite universes. There was a banana peel up. This is

0:52:39.480 --> 0:52:43.399
<v Speaker 1>actually the only universe where he wasn't shoved off that roof. Yeah,

0:52:44.880 --> 0:52:47.200
<v Speaker 1>I knew we were living in the wrong one the

0:52:47.280 --> 0:52:50.400
<v Speaker 1>universes where he was the police didn't even prosecute. And

0:52:50.440 --> 0:52:52.279
<v Speaker 1>this is someone told them the story and they were like,

0:52:52.320 --> 0:52:55.400
<v Speaker 1>you know what. No. This is also the only universe

0:52:55.400 --> 0:53:00.000
<v Speaker 1>where the baby clothes thing didn't take off. Yeah, I'm surprised.

0:53:00.040 --> 0:53:05.280
<v Speaker 1>Great idea. And because babies are always complaining about their knees.

0:53:06.600 --> 0:53:12.280
<v Speaker 1>About babies, as your baby had to have knee surgery,

0:53:12.520 --> 0:53:16.760
<v Speaker 1>I think you need these. He made blow shop pants

0:53:16.760 --> 0:53:23.399
<v Speaker 1>for babies. I retract my interaction with this bit now.

0:53:25.239 --> 0:53:29.919
<v Speaker 1>So Adam is not a dumb guy. Uh. Anti materialism,

0:53:29.920 --> 0:53:32.400
<v Speaker 1>like anti capitalism, has grown up among members of our

0:53:32.680 --> 0:53:35.440
<v Speaker 1>generation because we've been largely cheated out of the promises

0:53:35.760 --> 0:53:40.400
<v Speaker 1>that our system may do older generations. Adam's anti materialism, however,

0:53:40.600 --> 0:53:43.319
<v Speaker 1>is not a rejection of capitalism. It's a way to

0:53:43.400 --> 0:53:47.120
<v Speaker 1>make capitalism more profitable. If you convince workers at their job,

0:53:47.160 --> 0:53:49.839
<v Speaker 1>provides them with a variety of non material benefits. Then

0:53:49.840 --> 0:53:52.600
<v Speaker 1>you can work them harder while paying them less. Now,

0:53:52.880 --> 0:53:55.400
<v Speaker 1>if a potential investor needed proof that millennials could be

0:53:55.400 --> 0:53:58.279
<v Speaker 1>sold on Adam Neuman's vision of the workplace as a neighborhood,

0:53:58.560 --> 0:54:00.920
<v Speaker 1>they need look no further than the actual staff and

0:54:01.040 --> 0:54:02.919
<v Speaker 1>we work. I'm gonna quote from the New York Times

0:54:02.960 --> 0:54:04.719
<v Speaker 1>right up here. It's actually really weird to think about.

0:54:04.760 --> 0:54:07.280
<v Speaker 1>I'm sorry to interrupt you with people work at we work.

0:54:08.600 --> 0:54:10.879
<v Speaker 1>I mean it's a big company. Yeah, that's that's so.

0:54:11.880 --> 0:54:13.640
<v Speaker 1>I think of it as like an empty space. We

0:54:13.719 --> 0:54:16.000
<v Speaker 1>work at we will, but you gotta like manage all

0:54:16.040 --> 0:54:20.319
<v Speaker 1>that ship sales people got the whole Yeah. Yeah, Now

0:54:20.440 --> 0:54:22.279
<v Speaker 1>I'm gonna quote from that New York times pace about

0:54:22.360 --> 0:54:26.120
<v Speaker 1>sort of the culture of the company. Boy, it might

0:54:26.120 --> 0:54:30.319
<v Speaker 1>be a mike down clip for you, Jordan. Across podcasts,

0:54:30.400 --> 0:54:35.200
<v Speaker 1>people have learned that Jordan to put the mic down

0:54:35.320 --> 0:54:41.279
<v Speaker 1>is now the John Munch of podcast. Mr Neuman would

0:54:41.280 --> 0:54:44.360
<v Speaker 1>convince employees to take shots of pricey Don Julio tequila

0:54:44.440 --> 0:54:46.879
<v Speaker 1>a hundred and ten dollars a bottle, work twenty hour

0:54:47.000 --> 0:54:49.200
<v Speaker 1>days at ten two am meetings. He convinced them the

0:54:49.320 --> 0:54:52.239
<v Speaker 1>smoke marijuana at work, dance to journey around a fire

0:54:52.239 --> 0:54:55.040
<v Speaker 1>in the woods on weekend excursions, smoke more pot, drink

0:54:55.080 --> 0:54:57.880
<v Speaker 1>more tequila. Even people who don't really seem the tequila

0:54:57.880 --> 0:55:00.160
<v Speaker 1>type would go along with his act, including a pre

0:55:00.239 --> 0:55:02.960
<v Speaker 1>White House Jared Kushner who imbibed while scoping out of

0:55:02.960 --> 0:55:05.960
<v Speaker 1>property in Philadelphia. In his view, we work didn't simply

0:55:06.000 --> 0:55:09.080
<v Speaker 1>subly office space to workers. It's supplied them with kombucha,

0:55:09.120 --> 0:55:12.719
<v Speaker 1>cold brew coffee, and an ecstatic sense of community. They're

0:55:12.719 --> 0:55:16.960
<v Speaker 1>coming to us for energy for culture. Mr Noyman would say,

0:55:17.680 --> 0:55:24.680
<v Speaker 1>don't stop, I'm doing alright, I'm doing fine coiled spring. Yeah.

0:55:24.760 --> 0:55:26.359
<v Speaker 1>You guys want to guess if Jake Coush is going

0:55:26.400 --> 0:55:28.520
<v Speaker 1>to play a bigger role in this episode. I get

0:55:28.680 --> 0:55:32.520
<v Speaker 1>the sense he is. Oh, he absolutely is. He accidentally

0:55:32.640 --> 0:55:35.480
<v Speaker 1>entered into a friendship contest. He did, he did, and

0:55:35.560 --> 0:55:45.160
<v Speaker 1>everyone lost. You know who he's And he's getting the

0:55:45.200 --> 0:55:48.719
<v Speaker 1>people who work for him to be his friends. He's

0:55:48.880 --> 0:55:51.440
<v Speaker 1>forcing them to drink and smoke at work, fine and

0:55:51.560 --> 0:55:56.000
<v Speaker 1>drunk in order to break down their defenses, forced them

0:55:56.080 --> 0:55:59.160
<v Speaker 1>to continue working as hard as humanly possible, while at

0:55:59.200 --> 0:56:01.560
<v Speaker 1>the same time, we're shipping him as something of a

0:56:01.640 --> 0:56:04.880
<v Speaker 1>charismatic guy. And it sounds familiar to me, and I

0:56:04.960 --> 0:56:07.040
<v Speaker 1>don't know why it doesn't. It sounds like nothing that's

0:56:07.040 --> 0:56:09.640
<v Speaker 1>ever been done before. As a loyalty test, he makes

0:56:09.680 --> 0:56:12.840
<v Speaker 1>them dance around a fire to Journey, which is mathematically

0:56:12.920 --> 0:56:15.480
<v Speaker 1>the douciest thing you could possibly do. All right, now,

0:56:15.520 --> 0:56:17.280
<v Speaker 1>we're not gonna be We're not gonna be attacking Journey

0:56:17.280 --> 0:56:21.360
<v Speaker 1>on this podcast. You know, the keyboardist for Journey is

0:56:21.400 --> 0:56:26.080
<v Speaker 1>married to Paula White Cane, Trump's spiritual advisor. That makes

0:56:26.120 --> 0:56:33.799
<v Speaker 1>complete sense. Yeah, that's entirely that's entirely Yeah, Jane, that

0:56:33.880 --> 0:56:37.399
<v Speaker 1>makes total sense. And I have now stopped believing. I'm

0:56:37.400 --> 0:56:40.000
<v Speaker 1>not gonna hold on to that feeling. What are you

0:56:40.000 --> 0:56:42.440
<v Speaker 1>gonna do? We all in sky just stopped turning. You're

0:56:42.440 --> 0:56:44.399
<v Speaker 1>gonna have to You're gonna have to switch back to Rush.

0:56:44.440 --> 0:56:46.680
<v Speaker 1>Oh yeah, they did that one too. That was That's

0:56:46.680 --> 0:56:49.440
<v Speaker 1>a better song that don't stop believing it. And faithfully,

0:56:49.680 --> 0:56:51.879
<v Speaker 1>that's not a great song. No, it's not that great.

0:56:51.920 --> 0:56:54.520
<v Speaker 1>Although in the music video there's a great shot of

0:56:54.560 --> 0:56:58.799
<v Speaker 1>Steve Perry shaving his mustache looking really sad. It's like,

0:56:58.840 --> 0:57:01.920
<v Speaker 1>you know, hey, man, gotta go gotta go do shows,

0:57:02.360 --> 0:57:06.560
<v Speaker 1>gotta shape this mustache off. He wasn't faithful to it.

0:57:07.000 --> 0:57:10.520
<v Speaker 1>This is the most affecting moment. This is the push.

0:57:10.640 --> 0:57:18.080
<v Speaker 1>It's stuck with me, stuck with now. Adam's wife, Rebecca,

0:57:18.400 --> 0:57:20.800
<v Speaker 1>was a major part of the whole operation. She eventually

0:57:20.800 --> 0:57:23.640
<v Speaker 1>became the chief brand Officer or and then a little

0:57:23.680 --> 0:57:28.040
<v Speaker 1>bit not a job, that's not a job. Refused it pass.

0:57:28.040 --> 0:57:31.000
<v Speaker 1>She was an integral part of designing the feel of

0:57:31.120 --> 0:57:33.600
<v Speaker 1>we work as a brand, stop it, get the funk out.

0:57:33.640 --> 0:57:39.360
<v Speaker 1>As a certified yogi and more importantly, and more importantly

0:57:40.000 --> 0:57:45.320
<v Speaker 1>certified Jordan, Sorry, what's more legitimate than a certified yogi?

0:57:46.160 --> 0:57:49.080
<v Speaker 1>A certified yogi? He is the cousin of Gwyneth Paltrow.

0:57:49.120 --> 0:57:53.240
<v Speaker 1>It went to the dog Le Lama's birthday. I'm doing great,

0:57:53.240 --> 0:57:56.760
<v Speaker 1>so I'm doing all next, total sense. There's rigid certification

0:57:56.840 --> 0:57:59.720
<v Speaker 1>for this is something you gotta do. Eight years of school,

0:57:59.760 --> 0:58:02.320
<v Speaker 1>you do, five year internship. Honestly, you don't know this.

0:58:02.400 --> 0:58:05.440
<v Speaker 1>It's actually easier to be an on college. Remember reading

0:58:05.440 --> 0:58:10.400
<v Speaker 1>the autobiography of a yoga Big Yogi Bio three Rama

0:58:10.520 --> 0:58:13.760
<v Speaker 1>Rama Krishna or whatever his name is, And he said

0:58:13.800 --> 0:58:16.680
<v Speaker 1>specifically after he learned how to float. That was when

0:58:16.760 --> 0:58:19.800
<v Speaker 1>he got his certification. To me, that was it. The

0:58:20.000 --> 0:58:25.600
<v Speaker 1>government regulations once he got the power of levitation now

0:58:25.840 --> 0:58:28.960
<v Speaker 1>um Rebecca as a cert of ideogi and a cousin

0:58:29.000 --> 0:58:33.200
<v Speaker 1>Gwyneth Paltrow was an expert at adding wui New Age

0:58:33.240 --> 0:58:36.680
<v Speaker 1>nonsense to what should have been like a business um.

0:58:36.840 --> 0:58:39.080
<v Speaker 1>She repeatedly claimed in interviews that when she met Adam,

0:58:39.120 --> 0:58:41.240
<v Speaker 1>she was suddenly taken with a strong belief that he

0:58:41.280 --> 0:58:45.520
<v Speaker 1>could save the world. In an episode of the School

0:58:45.560 --> 0:58:49.680
<v Speaker 1>of Greatness, an insufferable YouTube show, she said this, My

0:58:49.760 --> 0:58:51.480
<v Speaker 1>intention was never to find a way to make the

0:58:51.520 --> 0:58:53.760
<v Speaker 1>most money. My intention when I met him was just

0:58:54.320 --> 0:58:57.280
<v Speaker 1>how do we expand this good vibration to the planet.

0:58:58.560 --> 0:59:01.840
<v Speaker 1>I just gotta explain the vibration. I'm gonna expand Adam's

0:59:01.840 --> 0:59:06.880
<v Speaker 1>good vibes. Has anybody ever defined megalomania to her? It

0:59:06.920 --> 0:59:09.040
<v Speaker 1>wouldn't take. I'm gonna tell you right now, it would

0:59:09.040 --> 0:59:13.960
<v Speaker 1>not would not take. I apologize Whyneth Paltrow's first cousin. Always,

0:59:14.080 --> 0:59:16.680
<v Speaker 1>every time I think of words, I assume that people

0:59:16.800 --> 0:59:20.120
<v Speaker 1>understand their meaning and apply them. I'm having a really

0:59:20.160 --> 0:59:22.520
<v Speaker 1>tough time because I was coming in with a fairly

0:59:22.560 --> 0:59:28.160
<v Speaker 1>positive view of her, know, her cousin life, because you

0:59:28.280 --> 0:59:30.600
<v Speaker 1>said earlier that like when they first met, she made

0:59:30.600 --> 0:59:33.360
<v Speaker 1>fun of him, she told him, and she married him

0:59:33.400 --> 0:59:36.160
<v Speaker 1>and got involved in his business. I kind of thought like, yeah,

0:59:36.200 --> 0:59:39.320
<v Speaker 1>maybe she's pretty cool. And then everything every added detail,

0:59:39.480 --> 0:59:41.919
<v Speaker 1>just like Nash, she's not good. You're full of shit,

0:59:42.760 --> 0:59:47.200
<v Speaker 1>like me, I can use you as a weapon now.

0:59:48.120 --> 0:59:51.400
<v Speaker 1>Adam embraced the image of the guru ceo. He threw raucous,

0:59:51.400 --> 0:59:53.760
<v Speaker 1>wild parties in the office where employees were all but

0:59:53.840 --> 0:59:56.160
<v Speaker 1>forced to drink. He walked around barefoot and would have

0:59:56.200 --> 0:59:58.440
<v Speaker 1>his personal trainer meet him in his office and then

0:59:58.480 --> 1:00:01.960
<v Speaker 1>walk around afterwards drenched in sweat to lead his employees.

1:00:02.840 --> 1:00:05.320
<v Speaker 1>It seems like a good get with Doesn't Jack do

1:00:05.400 --> 1:00:07.400
<v Speaker 1>a little bit of that that Twitter stuff, like maybe

1:00:07.400 --> 1:00:09.640
<v Speaker 1>not forcing his employees to drink, but having like sort

1:00:09.640 --> 1:00:17.120
<v Speaker 1>of a groove vibe jacket Twitter. Oh yeah, absolutely. Every

1:00:17.120 --> 1:00:19.920
<v Speaker 1>time I watched Silicon Valley, the only thing I can

1:00:19.960 --> 1:00:22.360
<v Speaker 1>think of is I don't know how to parody these

1:00:22.360 --> 1:00:26.560
<v Speaker 1>people anymore. You can't go there, you can't go extreme enough.

1:00:26.960 --> 1:00:30.840
<v Speaker 1>You know it not And it's crazy. Oh no. The

1:00:30.840 --> 1:00:34.840
<v Speaker 1>products and services that support this show. I'm a product

1:00:34.920 --> 1:00:38.440
<v Speaker 1>that supports Robert. I have no downsides and should be

1:00:38.480 --> 1:00:46.400
<v Speaker 1>bought immediately. That's a parody. We work, Actually, you work.

1:00:46.600 --> 1:00:49.840
<v Speaker 1>Our only sponsors are coke Industries, and of course there's

1:00:49.840 --> 1:00:53.400
<v Speaker 1>some cidy every nor Dine Defense Systems nor Dine. If

1:00:53.400 --> 1:00:55.480
<v Speaker 1>a wedding has to be blown up at range with

1:00:55.480 --> 1:01:00.400
<v Speaker 1>the thermobaric warhead, it has to be nor Dine. Oh boy,

1:01:02.000 --> 1:01:11.840
<v Speaker 1>worlds in a great shape, right products, we're back. We're

1:01:11.880 --> 1:01:15.360
<v Speaker 1>talking about we work, a perfect company that never did

1:01:15.400 --> 1:01:19.520
<v Speaker 1>anything wrong. And that's the end of the episode. Yeah, alright, Now,

1:01:20.080 --> 1:01:22.840
<v Speaker 1>as we work expanded and opened new branches around the world,

1:01:22.880 --> 1:01:25.920
<v Speaker 1>Adam's partner Miguel designed office spaces with narrow hallways and

1:01:26.000 --> 1:01:30.080
<v Speaker 1>large open desks to encourage spontaneous encounters. And let me be,

1:01:30.320 --> 1:01:32.320
<v Speaker 1>let me be this real quick. They are still not

1:01:32.440 --> 1:01:35.800
<v Speaker 1>making any money. Correct um, their profits double or their

1:01:35.840 --> 1:01:38.520
<v Speaker 1>revenue doubles every year, right, but no, they're not making

1:01:38.520 --> 1:01:41.400
<v Speaker 1>any much. There we go now, so spontaneous encounters is

1:01:41.440 --> 1:01:46.760
<v Speaker 1>a real fun way to say bottleneck. Most employees also

1:01:46.880 --> 1:01:50.720
<v Speaker 1>hot desk, which meant they didn't have assigned desks. They

1:01:50.760 --> 1:01:53.520
<v Speaker 1>just wound up wherever they could get in the morning. Now,

1:01:53.600 --> 1:01:55.520
<v Speaker 1>this was supposed to make things feel free and open,

1:01:55.640 --> 1:01:58.120
<v Speaker 1>but it really resulted in employees spending huge junks of

1:01:58.120 --> 1:02:00.200
<v Speaker 1>their day finding somewhere quiet enough to get some work done.

1:02:00.240 --> 1:02:01.720
<v Speaker 1>It sounds like a nime, but I'm gonna go to

1:02:01.720 --> 1:02:05.600
<v Speaker 1>an office. I better have a motherfucking desk, now, um,

1:02:05.640 --> 1:02:07.040
<v Speaker 1>And I'm not going to go to an office, and

1:02:07.080 --> 1:02:08.920
<v Speaker 1>you can't make me. I have enough guns at this

1:02:08.960 --> 1:02:12.680
<v Speaker 1>point that nobody can um. Adam attempted to cultivate a

1:02:12.760 --> 1:02:16.200
<v Speaker 1>capitalist Kibbutz style culture by hosting yoga classes, wine tastings,

1:02:16.200 --> 1:02:18.960
<v Speaker 1>networking panels, and all night drinking bouts that employees were

1:02:18.960 --> 1:02:23.920
<v Speaker 1>expected to attend. He says, fun drinking like mandatory. Really

1:02:24.040 --> 1:02:27.120
<v Speaker 1>feel like he's he's doing the Kibbutz thing, but that

1:02:27.520 --> 1:02:31.880
<v Speaker 1>from each to each part he's skipping that part. We're

1:02:31.880 --> 1:02:33.919
<v Speaker 1>going to come to that. There's a quirt that's that

1:02:35.240 --> 1:02:39.080
<v Speaker 1>like everything's good, but I'm exploiting you. Doesn't sound very

1:02:39.280 --> 1:02:41.440
<v Speaker 1>I thought the Kibbitts was cool, but no one liked me.

1:02:41.760 --> 1:02:45.200
<v Speaker 1>What if they had to have forced them to exploited

1:02:45.240 --> 1:02:47.720
<v Speaker 1>the What if they'd be homeless if they didn't what

1:02:47.760 --> 1:02:52.080
<v Speaker 1>if I got them all really up? Also, they're wasted. Yeah,

1:02:52.720 --> 1:02:55.400
<v Speaker 1>but we Work offices were in blasted with slogans on

1:02:55.400 --> 1:02:58.480
<v Speaker 1>the wall like hustle Harder and love what you do.

1:02:58.800 --> 1:03:01.360
<v Speaker 1>He could be seen as either motivational or haunting, depending

1:03:01.360 --> 1:03:05.200
<v Speaker 1>on your personal attitude. It's the Cowboys locker room, I think. Yeah. Yeah.

1:03:05.400 --> 1:03:08.280
<v Speaker 1>Rapid growth came with equally rapid turnover. A few employees

1:03:08.280 --> 1:03:10.040
<v Speaker 1>were able to handle at them or we work for

1:03:10.120 --> 1:03:12.600
<v Speaker 1>very long. The expansion was so rapid and turnover was

1:03:12.640 --> 1:03:15.600
<v Speaker 1>so high that no one seemed to notice it was

1:03:15.640 --> 1:03:19.520
<v Speaker 1>all built on sand. We Work would offer potential corporate

1:03:19.520 --> 1:03:22.080
<v Speaker 1>clients free rent and a volunteer to buy out their

1:03:22.080 --> 1:03:25.760
<v Speaker 1>existing leases. This brought clients and do we Work properties,

1:03:25.920 --> 1:03:28.520
<v Speaker 1>but required huge amounts of money, which was furnished by

1:03:28.600 --> 1:03:31.800
<v Speaker 1>hundreds of millions of dollars in VC cash. Many companies

1:03:31.840 --> 1:03:34.320
<v Speaker 1>began surfing through a series of free rent deals at

1:03:34.320 --> 1:03:37.560
<v Speaker 1>Sundry we Work properties, doing the corporate equivalent of signing

1:03:37.600 --> 1:03:39.840
<v Speaker 1>up for Uber with a burner email to take advantage

1:03:39.840 --> 1:03:41.720
<v Speaker 1>of a week of free rides. So this is that

1:03:41.800 --> 1:03:44.280
<v Speaker 1>he's keeping spaces open. How he's justifying the massive expansion.

1:03:44.440 --> 1:03:46.120
<v Speaker 1>You get free rent you get like will buy out

1:03:46.160 --> 1:03:50.080
<v Speaker 1>your fucking lease. So the idea is that eventually they'll

1:03:50.120 --> 1:03:52.880
<v Speaker 1>own so much space that everyone will have to use them.

1:03:52.880 --> 1:03:54.760
<v Speaker 1>It's kind of like with Uber. Eventually, like we're gonna

1:03:54.760 --> 1:03:57.040
<v Speaker 1>burn through money now, but at a certain point will

1:03:57.080 --> 1:03:59.120
<v Speaker 1>be the only ones able to offer this service, and

1:03:59.160 --> 1:04:01.640
<v Speaker 1>then the money will low. They'll do the loss Leader

1:04:01.680 --> 1:04:04.840
<v Speaker 1>Walmart thing, where it's like they're we're willing to take

1:04:04.880 --> 1:04:06.600
<v Speaker 1>a hit on this just to make sure all the

1:04:06.640 --> 1:04:08.520
<v Speaker 1>other stores in the town out of business, and then

1:04:08.520 --> 1:04:11.800
<v Speaker 1>we'll raise prices. And unlike Walmart, Walmart's an objectively brilliant

1:04:11.800 --> 1:04:14.640
<v Speaker 1>idea store where I can buy nine millimeter bullets Time

1:04:14.680 --> 1:04:17.000
<v Speaker 1>cop DVDs in Arizona iced Tea within ten feet of

1:04:17.000 --> 1:04:21.560
<v Speaker 1>each other. That's not the necessity. Were the necessity. They're

1:04:21.720 --> 1:04:24.800
<v Speaker 1>a thing that exists. Look, if you have time Cop

1:04:24.880 --> 1:04:27.959
<v Speaker 1>on DVD, Arizona iced Tea and enough nine millimeter ammo,

1:04:28.000 --> 1:04:30.600
<v Speaker 1>you can get all the other necessities. I can't afford

1:04:30.600 --> 1:04:33.760
<v Speaker 1>Time Cop had to torrent it. It's unfortunate, it's heartbreaking.

1:04:34.080 --> 1:04:41.400
<v Speaker 1>From Walmart dot Com and a two thousand and fifteen

1:04:41.480 --> 1:04:44.840
<v Speaker 1>industry conference, Adam Neuman declared, we are in a consumption

1:04:44.920 --> 1:04:48.080
<v Speaker 1>phase like nothing that has ever been seen mean humans

1:04:48.160 --> 1:04:50.959
<v Speaker 1>or we were we were? Yeah. He matched these words

1:04:51.040 --> 1:04:54.280
<v Speaker 1>with actions by embarking on a mass leasing frenzy, committing

1:04:54.320 --> 1:04:56.240
<v Speaker 1>we work to filling up more and more office space

1:04:56.280 --> 1:04:58.960
<v Speaker 1>and more and more cities around the globe. One executive

1:04:59.000 --> 1:05:01.360
<v Speaker 1>told The New York Times there was no discipline as

1:05:01.360 --> 1:05:04.720
<v Speaker 1>to how Adam approved leases. Another recalled no one knew

1:05:04.720 --> 1:05:08.640
<v Speaker 1>what anyone was doing. Now. Empty facilities were being filled

1:05:08.640 --> 1:05:10.840
<v Speaker 1>by offering businesses free rent, which kept the show game

1:05:10.880 --> 1:05:13.880
<v Speaker 1>moving along and kept we works valuation rising because all

1:05:13.880 --> 1:05:15.720
<v Speaker 1>the investors are seeing is how fast this ship is

1:05:15.720 --> 1:05:21.840
<v Speaker 1>expanding and revenue isn't doubling every day net revenue. Different

1:05:21.880 --> 1:05:24.600
<v Speaker 1>story the revenues though, so it looks like, Okay, once

1:05:24.640 --> 1:05:26.680
<v Speaker 1>we get through this consumption phase, this is going to

1:05:26.760 --> 1:05:29.800
<v Speaker 1>be making a funkload of money. When you say that

1:05:29.840 --> 1:05:33.400
<v Speaker 1>they're signing leases and there's clients, is this like I

1:05:33.600 --> 1:05:37.080
<v Speaker 1>have a small business and I want to use the

1:05:37.160 --> 1:05:39.480
<v Speaker 1>office space. Is that the lease that we're talking about

1:05:39.560 --> 1:05:42.360
<v Speaker 1>or is it him having least he's leasing space from

1:05:43.000 --> 1:05:46.840
<v Speaker 1>landlords in many cases paying being like I'll pay you

1:05:46.880 --> 1:05:49.240
<v Speaker 1>double whatever your current tendants are paying. For the space

1:05:49.280 --> 1:05:51.080
<v Speaker 1>because he just wants to have the right to all

1:05:51.120 --> 1:05:54.440
<v Speaker 1>of the space. That's the idea. You you acquire all

1:05:54.520 --> 1:05:58.280
<v Speaker 1>of the space, and he's he's a brilliant appreciator. Just

1:05:58.280 --> 1:06:02.480
<v Speaker 1>double whatever they're paying. Now. By two fifteen, We Work

1:06:02.560 --> 1:06:05.360
<v Speaker 1>was worth an estimated ten billion dollars in monopoly money.

1:06:05.480 --> 1:06:08.840
<v Speaker 1>Keeping all this going wasn't exhausting for employees. One of

1:06:08.880 --> 1:06:11.560
<v Speaker 1>them later recalled, quote, we would joke that we worked

1:06:11.560 --> 1:06:13.800
<v Speaker 1>like slaves. Adam would have meetings on Sunday and you

1:06:13.840 --> 1:06:16.280
<v Speaker 1>could never miss those. Sometimes it wouldn't happen. It would

1:06:16.280 --> 1:06:18.640
<v Speaker 1>happen hours late, and you'd be there all night. You'd

1:06:18.640 --> 1:06:22.000
<v Speaker 1>cry in the bathroom all the time. Good bit. It

1:06:22.160 --> 1:06:26.120
<v Speaker 1>really feels like the lesson that tech venture people learned

1:06:26.120 --> 1:06:29.120
<v Speaker 1>from Enron was we should try harder to get away

1:06:29.200 --> 1:06:32.720
<v Speaker 1>with it. Only one of them died. Yeah, exactly, Yeah,

1:06:32.800 --> 1:06:36.440
<v Speaker 1>we're good. We work CFO for a time. Was Aerial Tiger,

1:06:36.600 --> 1:06:40.520
<v Speaker 1>one of Adam's navy buddies. He phone officer. Yeah, well

1:06:42.480 --> 1:06:47.800
<v Speaker 1>not really. I'm a CONSCIENTI objector to that joke. He

1:06:47.920 --> 1:06:50.760
<v Speaker 1>frequently threatened to fire people while wandering we works open

1:06:50.800 --> 1:06:53.880
<v Speaker 1>desk office from Vanity Fair. Quote every two weeks, Area

1:06:53.920 --> 1:06:55.520
<v Speaker 1>would get a print out of payroll and he would

1:06:55.520 --> 1:06:57.240
<v Speaker 1>go through the red and redline the ship out of it,

1:06:57.240 --> 1:06:59.760
<v Speaker 1>saying he wanted to reduce people's pay. A former executive

1:06:59.760 --> 1:07:02.280
<v Speaker 1>set I remember walking through the office in Area would

1:07:02.320 --> 1:07:04.280
<v Speaker 1>loudly say, why do we have all these people? I

1:07:04.280 --> 1:07:07.240
<v Speaker 1>could do what they're doing with two people. So I

1:07:07.320 --> 1:07:10.520
<v Speaker 1>got healthy kind of like that guy healthy work. He

1:07:10.680 --> 1:07:15.320
<v Speaker 1>is actually the most reasonable person. That's a vibe. The

1:07:15.360 --> 1:07:18.240
<v Speaker 1>guys shouting that in the office not a healthy vibe.

1:07:18.240 --> 1:07:20.040
<v Speaker 1>That's what I'm trying to paint the picture of here,

1:07:20.280 --> 1:07:22.920
<v Speaker 1>what's your what's your payroll strategy? Well, I either give

1:07:22.960 --> 1:07:24.960
<v Speaker 1>a thumbs upper thumbs down and one of them die.

1:07:25.040 --> 1:07:26.360
<v Speaker 1>I don't. I don't. I don't like that guy in

1:07:26.400 --> 1:07:28.400
<v Speaker 1>the real world, but like in a movie, I might

1:07:28.440 --> 1:07:30.240
<v Speaker 1>want to play him, you know what I mean. That's

1:07:30.240 --> 1:07:33.040
<v Speaker 1>the kind of feeling. Yeah, Matthew McConaughey would be get

1:07:33.080 --> 1:07:36.120
<v Speaker 1>picked for that. In June of two thousand fifteen, We

1:07:36.160 --> 1:07:38.960
<v Speaker 1>Work raised four d and thirty four million dollars more

1:07:39.080 --> 1:07:42.040
<v Speaker 1>to fund their reckless growth. Right around that same time,

1:07:42.360 --> 1:07:46.240
<v Speaker 1>thirty two b J's Service Employees International Union, which represents

1:07:46.280 --> 1:07:49.160
<v Speaker 1>cleaners in New York launched a protest outside if we

1:07:49.240 --> 1:07:51.800
<v Speaker 1>Works offices. Their issue was the fact that Neuman and

1:07:51.880 --> 1:07:54.560
<v Speaker 1>mcklby used non union labor to clean their offices for

1:07:54.640 --> 1:07:57.439
<v Speaker 1>ten dollars an hour, which is like half what they're

1:07:57.440 --> 1:08:00.400
<v Speaker 1>supposed to get paid in the city of New York. Uh. Now,

1:08:00.520 --> 1:08:04.440
<v Speaker 1>Neuman attempted to deal directly with picketing cleaners by approaching

1:08:04.480 --> 1:08:06.720
<v Speaker 1>them with a New York Times reporter behind him and

1:08:06.800 --> 1:08:09.240
<v Speaker 1>talking about his own background as an immigrant. And then

1:08:11.000 --> 1:08:14.320
<v Speaker 1>here with not but a hundred thousand dollars from my grandmother,

1:08:15.000 --> 1:08:19.240
<v Speaker 1>free booze and kombucha for all. Uh. This didn't work.

1:08:19.520 --> 1:08:21.200
<v Speaker 1>They didn't They didn't buy that ship. Did you take

1:08:21.240 --> 1:08:23.439
<v Speaker 1>him to the roof? Uh? Yeah, I don't think he

1:08:23.520 --> 1:08:27.720
<v Speaker 1>got to. I think they heckled him immediately. Adam later

1:08:27.800 --> 1:08:29.800
<v Speaker 1>told a reporter with Fast Company, the last thing I

1:08:29.840 --> 1:08:31.679
<v Speaker 1>was going to do was work with the union because

1:08:31.680 --> 1:08:33.800
<v Speaker 1>I didn't believe that it's fair to blackmail someone to

1:08:33.840 --> 1:08:42.599
<v Speaker 1>do something. You're literally a landlord. Oh boy, oh boy.

1:08:43.040 --> 1:08:46.200
<v Speaker 1>Now frustrating, he did eventually sit down with Hector figaroa

1:08:46.280 --> 1:08:49.960
<v Speaker 1>the union president. Figaro recalled, rather than talking about the issue, itself.

1:08:49.960 --> 1:08:51.800
<v Speaker 1>He wanted to have a conversation about who we are

1:08:51.840 --> 1:08:59.280
<v Speaker 1>as people? What do you think about stars? Then he

1:08:59.360 --> 1:09:06.120
<v Speaker 1>got me really drunk, was off the roof. Figaro was

1:09:06.160 --> 1:09:08.240
<v Speaker 1>too smart for that ship. He pressed the issue, and

1:09:08.280 --> 1:09:11.240
<v Speaker 1>eventually Adam agreed to hire back unionized cleaners for eighteen

1:09:11.280 --> 1:09:14.200
<v Speaker 1>forty six an hour and health benefits. Figaro was so

1:09:14.240 --> 1:09:16.200
<v Speaker 1>grateful that he got his way that he gave Adam

1:09:16.200 --> 1:09:18.880
<v Speaker 1>a union jacket for what it's worth. He walked away

1:09:18.880 --> 1:09:22.879
<v Speaker 1>from the interaction feeling positively towards Adam. God Less positive

1:09:22.960 --> 1:09:24.559
<v Speaker 1>was the fact that, in two thousand fifteen, and San

1:09:24.560 --> 1:09:27.800
<v Speaker 1>Francisco landlord kicked out two tenants rights organizations from their

1:09:27.840 --> 1:09:30.360
<v Speaker 1>offices to make room for we work. Adam had offered

1:09:30.400 --> 1:09:32.679
<v Speaker 1>to pay double the rent, which guaranteed him the space

1:09:32.720 --> 1:09:35.920
<v Speaker 1>and ensured that San Francisco's homelessness problem would get even worse.

1:09:36.520 --> 1:09:38.360
<v Speaker 1>This may seem out of character for someone raised in

1:09:38.400 --> 1:09:40.960
<v Speaker 1>the socialistic nexus of the kibbutz, but in later interviews,

1:09:41.000 --> 1:09:43.280
<v Speaker 1>Adam was quick to mention that he considered the kibbutz

1:09:43.360 --> 1:09:47.120
<v Speaker 1>um to be failed social experiments. Their chief law, in

1:09:47.160 --> 1:09:50.160
<v Speaker 1>his eyes, was that everyone made the same amount of

1:09:50.200 --> 1:09:54.320
<v Speaker 1>money that's the problem. Community was important to him, but

1:09:54.360 --> 1:09:56.479
<v Speaker 1>only up to the point where you exhibited any weakness.

1:09:56.720 --> 1:09:59.880
<v Speaker 1>Adam said, on one hand, community, on the other hand,

1:10:00.160 --> 1:10:02.839
<v Speaker 1>you eat what you kill. So that's where the spartan

1:10:03.000 --> 1:10:06.120
<v Speaker 1>kind of culture comes in there. I got you. I

1:10:06.160 --> 1:10:08.479
<v Speaker 1>don't think so, because the actual kibbitz Is would have

1:10:08.520 --> 1:10:12.479
<v Speaker 1>totally ship. So this guy is just a piece of ship. Yeah, yeah,

1:10:12.520 --> 1:10:15.040
<v Speaker 1>and has a real misunderstanding of what if I could

1:10:15.160 --> 1:10:17.680
<v Speaker 1>evict everybody in the Kippitts. Yeah what am I going

1:10:17.720 --> 1:10:20.719
<v Speaker 1>to evict them for not being cool enough or drinking

1:10:20.720 --> 1:10:23.240
<v Speaker 1>patron with me? But but I'm sure he would rationalize

1:10:23.280 --> 1:10:25.840
<v Speaker 1>it like, all right, this like let's say in San Francisco,

1:10:25.920 --> 1:10:30.920
<v Speaker 1>this housing organization, we take over their their lease here

1:10:31.000 --> 1:10:33.599
<v Speaker 1>or whatever. But they can just use the wee work space.

1:10:33.680 --> 1:10:35.479
<v Speaker 1>They just use the way work space. I'm sure that

1:10:35.520 --> 1:10:38.000
<v Speaker 1>there's something like that's how you sleep at night knowing

1:10:38.120 --> 1:10:41.759
<v Speaker 1>that you know you've just created value. Man, it's value.

1:10:42.960 --> 1:10:46.240
<v Speaker 1>It's good to create value. Sure, And then these people

1:10:46.240 --> 1:10:48.439
<v Speaker 1>trying to help homeless people get to get funked up

1:10:48.439 --> 1:10:57.240
<v Speaker 1>at work exactly guys. Anyway, In two thousand seventeen, Adam

1:10:57.280 --> 1:10:59.640
<v Speaker 1>got on the phone with an executive from Blackstone, a

1:10:59.680 --> 1:11:02.559
<v Speaker 1>major investment firm, to complain because it had invested money

1:11:02.560 --> 1:11:05.639
<v Speaker 1>in a rival company. Do we work at work? Yeah?

1:11:06.400 --> 1:11:10.439
<v Speaker 1>Working out. Adam also refused to work with landlords who

1:11:10.520 --> 1:11:13.240
<v Speaker 1>lease based to other coworking companies, and he sued several

1:11:13.280 --> 1:11:17.719
<v Speaker 1>of these rivals for trademark infringement. Your work you are work,

1:11:17.840 --> 1:11:20.560
<v Speaker 1>WE Labs and high Work. He said, we're all infringing

1:11:20.600 --> 1:11:23.599
<v Speaker 1>on WE works copyright. Well, Adams company did not claim

1:11:23.640 --> 1:11:26.800
<v Speaker 1>exclusive rights to the word work. He believed they owned

1:11:26.840 --> 1:11:29.200
<v Speaker 1>the use of that word after a two letter pronoun

1:11:29.840 --> 1:11:33.040
<v Speaker 1>So that was the company's argument. So you so they

1:11:33.040 --> 1:11:35.840
<v Speaker 1>are saying that if you put any two letters in

1:11:35.920 --> 1:11:39.120
<v Speaker 1>front of work, you are infringing. Are infringing on we

1:11:39.160 --> 1:11:45.439
<v Speaker 1>words copy right right? Okay. I feel like he might

1:11:45.479 --> 1:11:50.160
<v Speaker 1>sue you or hire you to give his employees mandatory

1:11:50.280 --> 1:11:53.920
<v Speaker 1>to working lessons. We're going to test this. I we

1:11:53.960 --> 1:11:57.439
<v Speaker 1>got to do it now. While the company's valuation rose,

1:11:57.520 --> 1:11:59.800
<v Speaker 1>there were worrying signs that beneath all the glamour, this

1:11:59.880 --> 1:12:02.559
<v Speaker 1>was just a grift. And two thirteen, Neuman tried to

1:12:02.560 --> 1:12:04.720
<v Speaker 1>buy a stake in a Chicago building that planned to

1:12:04.840 --> 1:12:08.200
<v Speaker 1>lease space until we Work. The board rejected this idea

1:12:08.240 --> 1:12:10.439
<v Speaker 1>because it would be a conflict of interest for Neyman

1:12:10.520 --> 1:12:16.160
<v Speaker 1>to personally own property that his company leased. That's a

1:12:16.200 --> 1:12:20.360
<v Speaker 1>little bit, a little bit, it's called propertical integration. It's

1:12:20.560 --> 1:12:25.160
<v Speaker 1>vertical integration. That's totally called stealing money from investor. Nobody's

1:12:25.200 --> 1:12:28.200
<v Speaker 1>ever had an issue with it now in Dealers. In fourteen,

1:12:28.320 --> 1:12:31.120
<v Speaker 1>Adam maneuvered himself into control of the board of directors

1:12:31.120 --> 1:12:33.400
<v Speaker 1>so he could approve his plan of personally buying up

1:12:33.400 --> 1:12:35.400
<v Speaker 1>a number of properties and leasing them back to his

1:12:35.439 --> 1:12:38.639
<v Speaker 1>company for millions of dollars. We Work eventually signed lease

1:12:38.680 --> 1:12:41.759
<v Speaker 1>agreements with four buildings Neuman owned since two thousand and sixteen.

1:12:41.800 --> 1:12:44.920
<v Speaker 1>They paid almost seventeen million dollars to his properties. This

1:12:45.040 --> 1:12:48.240
<v Speaker 1>is essentially theft to venture capital money, funneling it directly

1:12:48.240 --> 1:12:50.519
<v Speaker 1>into the owner's pocket without informing the people paying of

1:12:50.560 --> 1:12:53.439
<v Speaker 1>what's happening. See if it wasn't him getting the money,

1:12:53.560 --> 1:13:00.559
<v Speaker 1>I'm fine venture capital stealing money from ventual capital. Venture capital. Yeah,

1:13:00.600 --> 1:13:02.800
<v Speaker 1>but he is. It is because I have some sort

1:13:02.840 --> 1:13:05.400
<v Speaker 1>of moral compass or whatever. But I'm fine with other people.

1:13:05.640 --> 1:13:07.479
<v Speaker 1>Robin Hooding, Yeah, I'm not going to do it. It

1:13:07.600 --> 1:13:10.400
<v Speaker 1>just it is a huge grift and an obvious one

1:13:10.600 --> 1:13:16.320
<v Speaker 1>on the go. It wasn't obvious at first. This actually

1:13:16.320 --> 1:13:19.680
<v Speaker 1>came out until a while later when they filed for

1:13:19.760 --> 1:13:22.920
<v Speaker 1>their I p O and all the stuff became public knowledge.

1:13:23.439 --> 1:13:26.000
<v Speaker 1>Now as the grift sput on, Adam continue to motivate

1:13:26.040 --> 1:13:29.120
<v Speaker 1>his employees with impossible stories of where the brand was

1:13:29.200 --> 1:13:32.439
<v Speaker 1>going into this. In fifteen, he claimed, we work Mars

1:13:32.520 --> 1:13:39.360
<v Speaker 1>is in our pipeline and red red flag, red flag this, dude,

1:13:40.280 --> 1:13:41.800
<v Speaker 1>that's a little bad. You know, they can go to

1:13:41.840 --> 1:13:46.600
<v Speaker 1>Mars in our world. Once you say my business is

1:13:46.600 --> 1:13:50.479
<v Speaker 1>going to Mars, that means we're in med bed territory. Yeah,

1:13:50.560 --> 1:13:52.800
<v Speaker 1>that's that's generally. When if I were in that meeting,

1:13:53.160 --> 1:13:56.320
<v Speaker 1>I'd have to walk away, you know what a good

1:13:56.400 --> 1:14:00.639
<v Speaker 1>ride on the chance you're talking literally have to leave.

1:14:02.560 --> 1:14:04.920
<v Speaker 1>He told his employees that he'd met with Elon Muskin,

1:14:05.000 --> 1:14:08.000
<v Speaker 1>offered the company's services and prepping a future Mars mission.

1:14:08.040 --> 1:14:10.240
<v Speaker 1>And I just love the thought that he thinks the

1:14:10.280 --> 1:14:13.160
<v Speaker 1>company that leases office space with him anything to contribute

1:14:13.200 --> 1:14:15.639
<v Speaker 1>to that. Yeah. At the same time, I completely believe

1:14:15.720 --> 1:14:20.960
<v Speaker 1>him that he didn't say he met with Elon Musk.

1:14:21.320 --> 1:14:24.240
<v Speaker 1>He also said that Musk turned him down. Um, which

1:14:24.640 --> 1:14:27.000
<v Speaker 1>makes sense. Even Elon Musk is a little bit like

1:14:27.320 --> 1:14:31.880
<v Speaker 1>no this said Mars. I have a I have a

1:14:31.920 --> 1:14:34.599
<v Speaker 1>monopoly on the Mars graft right now, buddy, don't don't

1:14:34.640 --> 1:14:37.960
<v Speaker 1>try and step on my game. Now. Grand visions of

1:14:37.960 --> 1:14:40.720
<v Speaker 1>the future were mixed with Adam's own growing reputation as

1:14:40.800 --> 1:14:45.679
<v Speaker 1>something very much like a cold leader. I'm gonna yeah,

1:14:45.760 --> 1:14:49.400
<v Speaker 1>oh yeah, you absolutely did. I'm going to experience I

1:14:49.520 --> 1:14:51.559
<v Speaker 1>know a cult leader when I see one. I'm gonna

1:14:51.640 --> 1:14:54.680
<v Speaker 1>quote now from New York Magazine. Within We Work, a

1:14:54.720 --> 1:14:57.719
<v Speaker 1>mystique quickly developed around Neuman, who did little to downplay

1:14:57.720 --> 1:15:00.320
<v Speaker 1>it until recently. An executive conference room at we Work

1:15:00.320 --> 1:15:03.479
<v Speaker 1>headquarters was decorated with a large photograph of Neuman's surfing

1:15:03.479 --> 1:15:06.800
<v Speaker 1>a wave. He is bragged about working twenty hour days

1:15:06.800 --> 1:15:09.679
<v Speaker 1>and regularly called executive meetings that would begin after midnight.

1:15:10.000 --> 1:15:12.000
<v Speaker 1>I've had meetings that started at two am where he

1:15:12.080 --> 1:15:14.120
<v Speaker 1>joined us forty five minutes late. But that meeting was

1:15:14.120 --> 1:15:18.479
<v Speaker 1>worth millions of former We Work executive course. Many we

1:15:18.760 --> 1:15:23.679
<v Speaker 1>could not stand shipping ourselves in the room. Yeah, many

1:15:23.720 --> 1:15:25.799
<v Speaker 1>people told me they bought into We Works Grand mission

1:15:25.800 --> 1:15:27.960
<v Speaker 1>only when Neuman was doing the preaching. At the beginning

1:15:28.000 --> 1:15:30.800
<v Speaker 1>of every week we work, employees were required to stay

1:15:30.800 --> 1:15:33.840
<v Speaker 1>after work for a thank God it's Monday team building

1:15:33.840 --> 1:15:37.599
<v Speaker 1>event that could last for hours. Okay, so they also

1:15:37.960 --> 1:15:41.800
<v Speaker 1>made them exhausted and tired and less than capable of

1:15:41.840 --> 1:15:45.720
<v Speaker 1>making fully realized decisions. All the things that meeters don't

1:15:46.040 --> 1:15:48.240
<v Speaker 1>heard of that before. No, it's all the things you

1:15:48.280 --> 1:15:50.519
<v Speaker 1>don't do as a cult leader. Check gotcha? No, I

1:15:50.520 --> 1:15:53.559
<v Speaker 1>mean would typically speak, after which employees often walked around

1:15:53.600 --> 1:15:56.120
<v Speaker 1>handing out shots of tequila that people were expecting to

1:15:56.160 --> 1:15:59.439
<v Speaker 1>consume every time on out. He brings me back in. Yeah.

1:16:00.560 --> 1:16:03.680
<v Speaker 1>One former employee says Neuman offered her tequila during her

1:16:03.800 --> 1:16:06.559
<v Speaker 1>job interview, and liquor was a constant presence at pretty

1:16:06.640 --> 1:16:10.000
<v Speaker 1>much every company event, another perk for the largely millennial staff.

1:16:10.040 --> 1:16:12.120
<v Speaker 1>I'm picturing this dude like with a lamp shade on

1:16:12.160 --> 1:16:18.560
<v Speaker 1>his head. Yes, many employees know the name of no

1:16:18.640 --> 1:16:22.120
<v Speaker 1>Himan's favorite tequila, Don Julio nineteen forty two, and offices

1:16:22.160 --> 1:16:24.280
<v Speaker 1>around the country would keep it stocked for when he

1:16:24.320 --> 1:16:27.000
<v Speaker 1>came to visit. One morning. In two thousand fourteen, not

1:16:27.320 --> 1:16:29.879
<v Speaker 1>long after We Work open a new location in Washington,

1:16:29.960 --> 1:16:33.000
<v Speaker 1>d C. An employee arrived to find the game room trashed.

1:16:33.160 --> 1:16:35.120
<v Speaker 1>There were cups lying around the room which smelled to

1:16:35.240 --> 1:16:38.439
<v Speaker 1>him like weed. When the employee reviewed the security footage

1:16:38.479 --> 1:16:40.400
<v Speaker 1>from the night before to identify the culprits, he saw

1:16:40.479 --> 1:16:43.559
<v Speaker 1>Neuman and Michael Gross we Works vice chairman, drinking and

1:16:43.600 --> 1:16:49.640
<v Speaker 1>partying on time Crisis Arcade machine. We smelled weed and

1:16:49.640 --> 1:16:52.679
<v Speaker 1>there was also like an empty cups. Yeah, I really

1:16:52.680 --> 1:16:54.679
<v Speaker 1>feel like I have no problem with that. Of all

1:16:54.720 --> 1:16:57.360
<v Speaker 1>of the things so far, he owns this business. He

1:16:57.680 --> 1:17:00.519
<v Speaker 1>got drunken high. It's not like he was It's not

1:17:00.560 --> 1:17:04.759
<v Speaker 1>like it was tweaking on like crystal meth or anything. Yeah,

1:17:04.800 --> 1:17:07.800
<v Speaker 1>I'm cool with a this stuff, the exploiting labor and

1:17:07.840 --> 1:17:11.280
<v Speaker 1>that bullshit. I'm again, you do get the feeling that

1:17:12.080 --> 1:17:19.440
<v Speaker 1>when he wasn't around, the people didn't really drink or party. Yeah. Absolutely.

1:17:19.560 --> 1:17:23.240
<v Speaker 1>My my experience with like workplaces that have alcohol and um,

1:17:23.240 --> 1:17:28.160
<v Speaker 1>it's like most people don't. Yeah, even even it's alable now,

1:17:28.680 --> 1:17:31.280
<v Speaker 1>not everyone bought the permanent party vibe of the company,

1:17:31.439 --> 1:17:34.200
<v Speaker 1>and two fifteen we Work bought a fancy private jet,

1:17:34.200 --> 1:17:36.960
<v Speaker 1>which Adam Neuman immediately took to using all over the world.

1:17:37.360 --> 1:17:40.599
<v Speaker 1>He smoked weed and it constantly, sometimes breaking international law

1:17:40.640 --> 1:17:43.479
<v Speaker 1>to do so. His former chief of staff, Medina Barty,

1:17:43.600 --> 1:17:46.120
<v Speaker 1>got pregnant and had to stop traveling with Neuman to

1:17:46.200 --> 1:17:48.840
<v Speaker 1>company events because he refused to not hot box the

1:17:48.840 --> 1:17:52.200
<v Speaker 1>company play and when she was in it good stuff.

1:17:52.200 --> 1:17:54.840
<v Speaker 1>She wound up filing a federal complaint against Adam for,

1:17:55.040 --> 1:17:58.360
<v Speaker 1>among other things, retaliating against herford getting pregnant. That's what

1:17:58.439 --> 1:18:03.680
<v Speaker 1>I was, according to the Washington Post. Party. According to

1:18:03.720 --> 1:18:07.400
<v Speaker 1>the Post, Barty quote alleges that female employees were subjected

1:18:07.400 --> 1:18:10.439
<v Speaker 1>to sexually offensive conduct, disparage for taking maternity to leave,

1:18:10.520 --> 1:18:13.320
<v Speaker 1>and often paid significantly less than their male counterparts. According

1:18:13.320 --> 1:18:16.800
<v Speaker 1>to a complaint filed Thursday with the Equal Employment Opportunity Commission,

1:18:17.080 --> 1:18:19.320
<v Speaker 1>Barty had two children during her more than five years

1:18:19.320 --> 1:18:21.599
<v Speaker 1>at we Work and claims Neuman referred to maternity leave

1:18:21.680 --> 1:18:26.160
<v Speaker 1>as retirement and vacation. According to the complaint, she alleges

1:18:26.240 --> 1:18:28.680
<v Speaker 1>she was demoted after both pregnancies and replaced by men

1:18:28.720 --> 1:18:32.240
<v Speaker 1>at higher wages and given no instruction about her new responsibilities.

1:18:33.479 --> 1:18:36.960
<v Speaker 1>So cool, Yeah, now, that story didnt drop until two thousand,

1:18:37.080 --> 1:18:40.400
<v Speaker 1>nineteen sixteen. The company was still right and High, flushed

1:18:40.400 --> 1:18:42.400
<v Speaker 1>with billions of dollars in VC money and on its

1:18:42.400 --> 1:18:45.160
<v Speaker 1>way to becoming the largest private office renter in New

1:18:45.200 --> 1:18:47.760
<v Speaker 1>York City. In the spring of that year, Neuman met

1:18:47.760 --> 1:18:51.080
<v Speaker 1>the CEO of soft Bank, Masayoshi saw at a dinner.

1:18:51.400 --> 1:18:54.439
<v Speaker 1>Masayoshi held the purse springs to soft banks hundred billion

1:18:54.479 --> 1:18:58.040
<v Speaker 1>dollar investment fund. He was one of the biggest investors

1:18:58.040 --> 1:19:01.040
<v Speaker 1>in the startup world or the rest of the world matter.

1:19:01.439 --> 1:19:04.280
<v Speaker 1>Adam badly wanted his money. He invited Massa on a

1:19:04.320 --> 1:19:06.920
<v Speaker 1>tour of the company offices, and Massa told him he

1:19:06.920 --> 1:19:09.760
<v Speaker 1>had twelve minutes to listen to a presentation. Ne Himan

1:19:09.800 --> 1:19:11.400
<v Speaker 1>gave him the pitch and followed him out to his

1:19:11.439 --> 1:19:14.760
<v Speaker 1>car when it was over, continuing to pick and then

1:19:14.760 --> 1:19:18.280
<v Speaker 1>he played Massa Yoshi takanakas seven goblins, I assume for

1:19:18.280 --> 1:19:21.200
<v Speaker 1>twelve minutes, right, I don't understand that joke in anyway?

1:19:21.320 --> 1:19:26.000
<v Speaker 1>All right? Somehow Adam won Masayoshi Sun over. The elder

1:19:26.040 --> 1:19:28.759
<v Speaker 1>businessman told Neuman that the only problem with his business

1:19:28.760 --> 1:19:31.040
<v Speaker 1>plan was that we Work was thinking too small. It

1:19:31.080 --> 1:19:33.760
<v Speaker 1>should move from leasing office space to small businesses and

1:19:33.760 --> 1:19:37.920
<v Speaker 1>working to leasing space to all businesses. Massa Yoshi offered

1:19:37.960 --> 1:19:43.160
<v Speaker 1>him four point four billion dollars on the spot. All right,

1:19:44.000 --> 1:19:46.760
<v Speaker 1>no bad. It seems like a bad idea, right, it

1:19:46.800 --> 1:19:49.320
<v Speaker 1>seems like a ridiculous thing to do. What you should

1:19:49.320 --> 1:19:52.960
<v Speaker 1>do is own your own country. Yes, that's kind of

1:19:52.960 --> 1:19:55.720
<v Speaker 1>where this goes. Yeah, okay, this is right. Isn't this

1:19:55.840 --> 1:19:59.200
<v Speaker 1>now just becoming entirely like real estate base because like,

1:19:59.240 --> 1:20:00.920
<v Speaker 1>if you're going to go to bigger companies, then you're

1:20:00.920 --> 1:20:03.680
<v Speaker 1>going to need a building, an entire building that you

1:20:03.680 --> 1:20:05.760
<v Speaker 1>would then rent to them. Yeah, you would rent to

1:20:05.800 --> 1:20:08.400
<v Speaker 1>them instead of them renting it, because they all rent

1:20:08.439 --> 1:20:12.920
<v Speaker 1>their spaces. It's a stupid idea. This is an inversion

1:20:12.960 --> 1:20:16.320
<v Speaker 1>of reality as a business model. It's it's this this

1:20:16.360 --> 1:20:18.840
<v Speaker 1>thing people talk about with Steve Jobs, this reality distortion

1:20:18.880 --> 1:20:21.840
<v Speaker 1>field that he had, Like Adam clearly has that ability,

1:20:21.880 --> 1:20:24.760
<v Speaker 1>and he enraptures this guy and convinces him that like

1:20:25.439 --> 1:20:29.639
<v Speaker 1>this dream of changing the world, changing work is more

1:20:29.680 --> 1:20:31.760
<v Speaker 1>than just like what it actually is, which is we

1:20:31.880 --> 1:20:36.040
<v Speaker 1>rent office space. Ya Um. I don't understand how he

1:20:36.080 --> 1:20:38.000
<v Speaker 1>did it, but he did it, and he got four

1:20:38.040 --> 1:20:41.840
<v Speaker 1>point four billion fucking dollars to do it. That's that's

1:20:41.880 --> 1:20:44.320
<v Speaker 1>one of those things that I've I've talked about on

1:20:44.479 --> 1:20:47.519
<v Speaker 1>our podcast is like I would love to just like

1:20:47.680 --> 1:20:49.760
<v Speaker 1>measure whether or not, like I want to talk to

1:20:49.800 --> 1:20:52.040
<v Speaker 1>this guy and see if he can get me on

1:20:52.120 --> 1:20:55.800
<v Speaker 1>his Like, I want to measure my ability to fight

1:20:55.840 --> 1:20:57.720
<v Speaker 1>off a cult leader. I really don't want you to

1:20:57.720 --> 1:21:01.040
<v Speaker 1>do that because I know that you'll loseta. I gotta

1:21:01.120 --> 1:21:03.560
<v Speaker 1>I was, I was born in it. I need closure

1:21:03.600 --> 1:21:05.840
<v Speaker 1>on my life. I have to defeat a cult leader

1:21:05.880 --> 1:21:08.240
<v Speaker 1>before I can grow as a person. I mean, we

1:21:08.280 --> 1:21:10.720
<v Speaker 1>could hunt down Adam Noyman and throw rocks at him.

1:21:10.760 --> 1:21:13.800
<v Speaker 1>I am that count. I don't think I trust you

1:21:13.840 --> 1:21:17.280
<v Speaker 1>to go to the roof with Adam. Trust me to

1:21:17.560 --> 1:21:21.479
<v Speaker 1>the roof byself. Yeah, I would. I do think that

1:21:21.520 --> 1:21:23.880
<v Speaker 1>if should you know, our lives ever go in that direction.

1:21:23.960 --> 1:21:26.800
<v Speaker 1>Let's say some investor gives us four point four tonight,

1:21:26.920 --> 1:21:29.240
<v Speaker 1>I would to start my cult that I've been working

1:21:29.240 --> 1:21:31.439
<v Speaker 1>on for years. I feel like a nice offshoot of

1:21:31.479 --> 1:21:33.679
<v Speaker 1>that would be, like maybe we make a reality show

1:21:33.720 --> 1:21:39.800
<v Speaker 1>where we try and do terrible terrible cults of personality.

1:21:39.840 --> 1:21:44.000
<v Speaker 1>Absolutely well, speaking of terrible cults of personality, the episodes

1:21:44.040 --> 1:21:48.599
<v Speaker 1>over part one, and it's time for you to plug

1:21:48.840 --> 1:21:52.160
<v Speaker 1>your own cults of personality. Sure, um, well, we do

1:21:52.240 --> 1:21:55.600
<v Speaker 1>a podcast called Knowledge Fight that people can find just

1:21:55.720 --> 1:21:58.519
<v Speaker 1>by I guess googling it. It's on iTunes and talk

1:21:58.560 --> 1:22:04.720
<v Speaker 1>about on Spotify. That's true, various other places around and

1:22:04.760 --> 1:22:07.200
<v Speaker 1>then you know we have Twitter and all that stuff.

1:22:07.400 --> 1:22:11.679
<v Speaker 1>That's a knowledge Underscore Fight. And I'm Jordan's I am

1:22:12.160 --> 1:22:15.360
<v Speaker 1>somewhat of a comedian and if you're looking to book me,

1:22:15.439 --> 1:22:19.800
<v Speaker 1>I'm available. Tweet tweet at go to that Jordan. That'll

1:22:19.840 --> 1:22:25.200
<v Speaker 1>be that'll do it. If you run a comedy, then

1:22:25.240 --> 1:22:29.600
<v Speaker 1>you and no Alaska, please force Jordan to come up.

1:22:30.400 --> 1:22:35.040
<v Speaker 1>I want to try to say that's for this, not

1:22:35.120 --> 1:22:38.519
<v Speaker 1>you go, I can't come. No, just Jordan's come on.

1:22:38.880 --> 1:22:41.160
<v Speaker 1>I'm gonna follow. I'm gonna send you. I want to

1:22:41.200 --> 1:22:43.160
<v Speaker 1>send I want to send you to Panama. I want

1:22:43.160 --> 1:22:46.280
<v Speaker 1>to get you both opposite sides of the hemisphere. Alright,

1:22:47.520 --> 1:22:51.280
<v Speaker 1>Panama song the whole time they're drinking Kabba wabbo in

1:22:51.360 --> 1:22:57.800
<v Speaker 1>honor of Adam Noyman. Well, I'm Robert. This is my podcast.

1:22:57.960 --> 1:22:59.640
<v Speaker 1>You're listening to it, so you know what it is.

1:22:59.720 --> 1:23:01.960
<v Speaker 1>You can find the sources on behind the Bastards dot com.

1:23:02.000 --> 1:23:03.599
<v Speaker 1>You can find us on Twitter and Instagram and at

1:23:03.600 --> 1:23:05.559
<v Speaker 1>bastard pot. You can find me on Twitter at I

1:23:05.720 --> 1:23:08.559
<v Speaker 1>Right Okay, And you can find love in your heart

1:23:09.200 --> 1:23:12.519
<v Speaker 1>anywhere you also find a dollar because capitalism, my friends,

1:23:13.040 --> 1:23:16.360
<v Speaker 1>is the essence of love. And that's you know, we're

1:23:16.360 --> 1:23:20.600
<v Speaker 1>going to write out on h