WEBVTT - WarnerMedia, Spotify, NBCU Execs Discuss Coronavirus Industry Impact 0:00:06.400 --> 0:00:09.920 Welcome to another episode of Strictly Business, the podcast in 0:00:09.960 --> 0:00:12.120 which we talked with some of the brightest minds working 0:00:12.160 --> 0:00:17.279 in media today. I'm Andrew Wallenstein with Variety Intelligence Platform. 0:00:17.280 --> 0:00:19.960 This week I bring you excerpts of a panel discussion 0:00:19.960 --> 0:00:23.960 I just had with executives from NBC, Universal, Orner Media, Spotify, 0:00:24.120 --> 0:00:27.800 and PwC. What right now is topic A for the 0:00:27.920 --> 0:00:31.600 entertainment industry How the business is absorbing the impact of 0:00:31.720 --> 0:00:35.720 COVID nineteen. The discussion was featured in the Variety Screening 0:00:35.800 --> 0:00:41.000 Room webinar. Take a listen. Welcome everyone to a Variety's 0:00:41.159 --> 0:00:45.560 first ever streaming room. I'm Andrew Wallenstein, President of Variety 0:00:45.600 --> 0:00:48.920 Intelligence Platform. It's a new venture focused on digging deep 0:00:48.960 --> 0:00:51.240 into the issues that matter most to the media business. 0:00:51.320 --> 0:00:53.479 You can check it out at Variety dot com, slash 0:00:53.560 --> 0:00:56.320 v i p. Thanks to all of you for streaming 0:00:56.320 --> 0:00:58.600 in from your homes today. We may not be able 0:00:58.600 --> 0:01:01.000 to gather together. This is the next best thing. I 0:01:01.040 --> 0:01:03.400 think of it as a virtual version of a Variety 0:01:03.480 --> 0:01:06.080 Summit panel. Before we get started, I want to say 0:01:06.080 --> 0:01:08.960 that we'd Avariety understand there are much more important issues 0:01:08.959 --> 0:01:10.440 in the world right now. When it comes to the 0:01:10.480 --> 0:01:14.679 coronavirus and it's impact on the entertainment business. But I 0:01:14.680 --> 0:01:17.080 think we also know that the impact this crisis will 0:01:17.080 --> 0:01:21.560 have on our industry is profound worth some conversation. I've 0:01:21.600 --> 0:01:24.280 got a group of great panelists virtually gathered to talk 0:01:24.319 --> 0:01:27.200 about the impact it's already having on their own businesses 0:01:27.240 --> 0:01:30.959 and how they're adapting. So let's meet our panelists. Greg 0:01:31.000 --> 0:01:36.440 Boyer is the Partner for Technology, Media and Tell Telecommunications 0:01:36.440 --> 0:01:40.520 at p w C. Josh Feldman is Executive vice President 0:01:40.560 --> 0:01:43.920 of Head of Marketing and Advertising Creative at NBC Universal. 0:01:44.680 --> 0:01:47.360 Julie Clark is the global head of ad Revenue in 0:01:47.840 --> 0:01:51.960 Innovation at Spotify. And Seaun Kisker is the e v 0:01:52.120 --> 0:01:56.000 P and Chief Strategy Officer for Warner Media is Direct 0:01:56.040 --> 0:01:59.120 to Consumer division. Thanks to you all for being with 0:01:59.160 --> 0:02:03.000 me today. Um, Sean, let's start with you, and this 0:02:03.040 --> 0:02:04.280 is a question I want to hear from each of 0:02:04.360 --> 0:02:06.919 our panelists on what are the sum of the ways 0:02:07.000 --> 0:02:10.320 you're seeing your your business change in the midst of 0:02:10.320 --> 0:02:13.840 this crisis. Yeah, I mean, I would say obviously engagement 0:02:13.960 --> 0:02:18.600 is way up and it's hard to sort of start out. 0:02:18.600 --> 0:02:20.480 You hit it, you hit the right note there, which 0:02:20.520 --> 0:02:22.919 is it's hard to sort of look at look at 0:02:23.120 --> 0:02:24.639 something like that, which is a bit of a tail 0:02:24.680 --> 0:02:28.280 wind for us in the broader context, and get particularly 0:02:28.320 --> 0:02:30.320 excited about it. But the when when we look at 0:02:30.320 --> 0:02:34.160 the constraints people have, consumption is way up. People are 0:02:34.639 --> 0:02:37.480 consuming more media according to report, I just saw if 0:02:37.480 --> 0:02:40.320 you want per center watching more shows and films on 0:02:40.400 --> 0:02:43.240 streaming service, so and we've seen that in HBO now 0:02:43.280 --> 0:02:45.919 as well so net Net. From a contextual point of view, 0:02:46.840 --> 0:02:49.160 it's a it's a good time to be thinking about 0:02:49.240 --> 0:02:53.000 providing solutions to people who are stuck at home and 0:02:53.240 --> 0:02:55.720 at at this point don't have very many options. So 0:02:56.080 --> 0:03:00.320 it's from a from a product point of view, it's 0:03:00.360 --> 0:03:02.320 been it's probably created a bit of a tail in, 0:03:02.440 --> 0:03:05.040 but obviously they're a whole hosts of challenges that go 0:03:05.080 --> 0:03:08.680 along with that. Julie, what about yourself, Uh, I imagine 0:03:08.720 --> 0:03:12.280 there's some challenges your way too. Yeah. Absolutely, I mean 0:03:12.320 --> 0:03:16.000 I think that from the perspective of like Spotify, culture 0:03:16.080 --> 0:03:18.960 has always been a huge part of the business and 0:03:19.160 --> 0:03:23.360 context in which our marketing partners are reaching our listeners 0:03:23.680 --> 0:03:27.560 is always a paramount importance, and now with cultural moments 0:03:27.639 --> 0:03:31.600 that are happening in the ecosystem. It's just really important 0:03:31.639 --> 0:03:34.679 that we are making sure that we're being extremely thoughtful 0:03:34.760 --> 0:03:39.320 about how we are approaching that listener experience because how 0:03:39.360 --> 0:03:42.080 people are listening, when they're listening, and what they're listening 0:03:42.080 --> 0:03:44.800 to is changing. So it's made us really have to 0:03:44.880 --> 0:03:47.839 adapt to um that environment and make sure that we're 0:03:47.880 --> 0:03:51.120 extremely authentic to the overall experience. Well, I definitely want 0:03:51.120 --> 0:03:52.720 to hear more from you later on what kind of 0:03:52.720 --> 0:03:55.880 trends you're seeing its Spotify in terms of audience patterns. 0:03:55.920 --> 0:03:57.920 But I want to go over to Josh at ends 0:03:58.040 --> 0:04:02.960 Universal and the advertising side. Uh, how has this crisis 0:04:03.000 --> 0:04:06.040 impacted you in your business? Yeah, you know, so we're 0:04:06.040 --> 0:04:08.960 on our fourth week of remote work at this point, so, 0:04:09.080 --> 0:04:11.680 you know, they changes that have really come that have 0:04:11.720 --> 0:04:14.320 been most interesting to me is how we as a 0:04:14.480 --> 0:04:17.240 division and a group are really adapting to this. You know, 0:04:17.279 --> 0:04:21.320 we've always been a you know, people first, human first company, 0:04:21.360 --> 0:04:24.440 like all of the other panelist companies are here, and 0:04:24.480 --> 0:04:27.480 how do you keep that momentum alive as we're working 0:04:27.520 --> 0:04:32.080 in a work from home scenario. So, um, what we're 0:04:32.120 --> 0:04:35.520 doing right now is we've been having daily phone calls 0:04:36.080 --> 0:04:40.239 um for our entire division, which is like twelve hundred people, 0:04:40.640 --> 0:04:44.640 where we're able to keep ourselves up and going uh 0:04:44.680 --> 0:04:48.000 and having daily phone calls all day long to keep 0:04:48.080 --> 0:04:50.599 in touch with each other. And that's been really really amazing, 0:04:50.640 --> 0:04:53.200 because when you work for a company my size and 0:04:53.440 --> 0:04:57.200 you can't really share information in a timely manner normally. 0:04:57.480 --> 0:04:59.760 What we've found is actually in our work from home scenario, 0:05:00.000 --> 0:05:03.200 we're sharing information in real time so much better than 0:05:03.200 --> 0:05:06.120 we ever have before. And we've tried to really humanize 0:05:06.160 --> 0:05:08.960 those events as well. We start every single meeting by 0:05:09.000 --> 0:05:12.520 recognizing heroes, whether it's from the medical profession or first 0:05:12.520 --> 0:05:16.840 responders that are close to employees of our company, and 0:05:16.920 --> 0:05:19.320 really taking the time to recognize those books. So it's 0:05:19.320 --> 0:05:22.080 been become a really human element of what we do, 0:05:22.240 --> 0:05:24.680 but it's also been able to share information in real time. 0:05:25.839 --> 0:05:30.080 So moving on, wanting to get to you know, as 0:05:30.160 --> 0:05:34.640 stark as this situation is, as you were operating, you know, Julie, 0:05:34.640 --> 0:05:36.640 going back to you, was it the kind of thing 0:05:36.640 --> 0:05:39.479 where you were operating out of a playbook and now 0:05:39.520 --> 0:05:41.520 you have to sort of throw that out and operate 0:05:41.560 --> 0:05:44.200 in the whole different way, you know, it's not that 0:05:44.320 --> 0:05:47.280 everything is thrown out. I think that, you know, what 0:05:47.279 --> 0:05:49.880 we're really doing is making sure that we're consulting our 0:05:49.920 --> 0:05:53.240 partners UM and that it's really opening up an opportunity 0:05:53.320 --> 0:05:56.320 for creatively and we co operate, you know, creatively working 0:05:56.360 --> 0:06:00.279 together as a team and cooperating in different ways. UM. 0:06:00.320 --> 0:06:02.719 I think that you know what Josh was talking about, 0:06:02.760 --> 0:06:05.520 you know, having that collective and making sure that we're 0:06:05.520 --> 0:06:11.280 communicating appropriately from a playbook internally and then externally. It's really, um, 0:06:11.320 --> 0:06:13.360 you know a lot of the things that were priorities 0:06:13.360 --> 0:06:16.880 before our priorities now, you know, making sure that we're 0:06:16.920 --> 0:06:20.279 you know, at the forefront of podcast content creation, making 0:06:20.279 --> 0:06:23.840 sure the creators are a primary UM focus for us, 0:06:24.000 --> 0:06:27.680 and then making sure, um that we're having thoughtful engagement 0:06:27.720 --> 0:06:31.120 with our UM listeners in the right way. So have 0:06:31.279 --> 0:06:35.360 we seen the trends change and how we're having those conversations. Absolutely. 0:06:35.800 --> 0:06:39.159 I think that, you know, previously we've always encouraged our 0:06:39.200 --> 0:06:42.320 partners to lean into cultural moments. This is a place 0:06:42.320 --> 0:06:44.640 where we're really starting to think about, you know, how 0:06:44.640 --> 0:06:47.440 do you lean into that cultural moment? But more from 0:06:47.440 --> 0:06:51.640 an emotive perspective in understanding that you really want comfort 0:06:51.720 --> 0:06:55.320 and entertainment and education. Um, you know, with what the 0:06:55.360 --> 0:06:59.400 content that they're you know, streaming at this point, got it? Uh, 0:06:59.480 --> 0:07:02.480 and Sean work back to you. Is it the kind 0:07:02.520 --> 0:07:04.479 of thing where it's like you have one playbook at 0:07:04.520 --> 0:07:07.160 the beginning of the year and now everything's changed, or 0:07:07.240 --> 0:07:10.760 is it maybe a little more moderate than that. I mean, uh, well, 0:07:10.760 --> 0:07:12.920 it's hard enough to launch a streaming service, never mind 0:07:13.000 --> 0:07:16.560 in the middle of a pandemic. So I think there 0:07:16.640 --> 0:07:18.760 was a starting you know, really two years ago when 0:07:18.760 --> 0:07:21.880 this thing kicked off. There's been a pretty constant stream 0:07:22.000 --> 0:07:25.360 of effort and and the team has run basically at 0:07:25.360 --> 0:07:27.480 one speed and what's been actually really cool. I'm not 0:07:27.520 --> 0:07:29.400 sure if the other panalysts you guys have seen this, 0:07:29.480 --> 0:07:32.160 but um, we really haven't missed a beat. From a 0:07:32.240 --> 0:07:35.000 remote working point of view. Um, it's really a testament 0:07:35.040 --> 0:07:38.800 to the teams and the leadership of those teams to 0:07:38.800 --> 0:07:40.640 be able to keep everybody together. But we haven't. You know, 0:07:40.640 --> 0:07:43.560 we're still very much on for a May launch and 0:07:43.560 --> 0:07:46.280 and haven't really missed a beat. Which I have to 0:07:46.320 --> 0:07:48.720 say is you know, obviously there there are things you 0:07:48.760 --> 0:07:51.800 think about in terms of the marketplace you're entering into 0:07:51.880 --> 0:07:56.200 and um, some consideration you give to those two to that, 0:07:56.320 --> 0:07:58.920 but the team has really has really sort of cloud 0:07:58.960 --> 0:08:02.000 own admirable here. Nice. I mean, you're the launch you're 0:08:02.000 --> 0:08:06.080 referring to as HBO Max that's still on schedule. I mean, 0:08:06.240 --> 0:08:08.840 there's been naturally people in the market saying the streaming 0:08:08.840 --> 0:08:12.280 services should get out there early. Is that even possible? 0:08:14.560 --> 0:08:17.440 I think I think if if, if we if we 0:08:17.480 --> 0:08:19.000 could have gone a little bit earlier, we would have. 0:08:19.080 --> 0:08:22.520 But but I think we're absolutely on schedule for for 0:08:22.560 --> 0:08:25.960 the May launch, and I think just based on what 0:08:26.000 --> 0:08:30.720 I'm seeing and reading, uh, I think there's the opportunity, 0:08:30.960 --> 0:08:32.559 which is to say, people being at home for a 0:08:32.559 --> 0:08:34.040 little while, it's going to be there for a little while. 0:08:34.040 --> 0:08:35.679 So I think when we come out in May, it's 0:08:35.720 --> 0:08:37.440 gonna be a very good time for people to get 0:08:37.520 --> 0:08:40.440 not just the d HBO content, but all of the 0:08:40.520 --> 0:08:43.679 library content that we have coming from from the warnerside. 0:08:44.160 --> 0:08:46.520 It's ten thousand hours of content at launch and then 0:08:46.520 --> 0:08:48.640 plus all the originals. So I think there's there's gonna 0:08:48.640 --> 0:08:51.280 be something for everybody there. Greg, you're in your capacity 0:08:51.320 --> 0:08:53.800 at p w C, you're hearing from a lot of 0:08:53.840 --> 0:08:56.960 different businesses. I'm just curious, is it is the tone 0:08:57.040 --> 0:09:02.120 sort of crisis level at media company ease or you know. Look, 0:09:02.160 --> 0:09:05.920 there has been a share of these kind of situations 0:09:05.920 --> 0:09:07.839 in the past, when you go back to things like 0:09:08.440 --> 0:09:11.760 the recession of two thousand eight, when you go back 0:09:11.880 --> 0:09:16.000 to the wider strike mine eleven. How does this stack 0:09:16.080 --> 0:09:18.760 up in terms of crises that you have consulted on. 0:09:19.360 --> 0:09:22.480 I think it's um, it's it's very similar to those 0:09:22.520 --> 0:09:25.480 in some respects, but it's very different as well. Um. 0:09:25.520 --> 0:09:28.680 We we don't certainly haven't faced a situation where the 0:09:28.800 --> 0:09:31.280 entire country, you know, is staying at home. That's something 0:09:31.320 --> 0:09:34.120 that's very new and very different and I shouldn't stay 0:09:34.240 --> 0:09:37.000 entire country. But but the most of the businesses that 0:09:37.040 --> 0:09:39.400 we work with, and it's very different across the M 0:09:39.400 --> 0:09:42.640 and E stegments in terms of how how it's affecting 0:09:42.640 --> 0:09:46.119 their business. Um, we're seeing sub businesses that are they're 0:09:46.160 --> 0:09:50.600 handling it very calm and dealing with good stabilization. Uh, 0:09:50.640 --> 0:09:52.839 and they're looking towards you know, that light at the 0:09:52.880 --> 0:09:54.440 end of the tunnel where things come and they can 0:09:54.440 --> 0:09:57.280 return to a new normal. We also have some businesses 0:09:57.320 --> 0:10:00.280 that are very severely impacted, and in some cases that's 0:10:00.280 --> 0:10:02.839 working with those clients to to help look at the 0:10:02.880 --> 0:10:04.439 care Act and how that might be able to help 0:10:04.480 --> 0:10:07.319 them in time of time of need UM, but also 0:10:07.360 --> 0:10:10.240 looking to the future in terms of what does this 0:10:10.320 --> 0:10:13.760 mean for their business, their business model, and how are 0:10:13.800 --> 0:10:16.320 things going to change moving forward and what what's the 0:10:16.800 --> 0:10:19.640 that new normal again, how's that going to be significant 0:10:19.640 --> 0:10:23.120 for their business and uh and how they approached the market. Okay, 0:10:23.679 --> 0:10:27.360 now over to you, Josh. You know, on the advertising side, 0:10:27.400 --> 0:10:33.199 it's interesting NBCUniversal participated in a pretty broad ranging p 0:10:33.440 --> 0:10:36.360 s A with a lot of partners the White House 0:10:36.559 --> 0:10:39.000 about getting the message out to people about how they 0:10:39.000 --> 0:10:42.400 should be conducting themselves in a crisis like this. I 0:10:42.440 --> 0:10:45.160 can tell me a little bit about that, sure. So 0:10:45.280 --> 0:10:48.400 it was actually a really phenomenal project to be involved with. 0:10:49.120 --> 0:10:53.560 We were originally UM contacted the CDC reached out to 0:10:53.600 --> 0:10:56.320 the Ad Council and said they wanted to create a 0:10:56.360 --> 0:10:58.680 series of p s as that could run across all 0:10:58.720 --> 0:11:02.040 of media UM and they asked who can create those 0:11:02.120 --> 0:11:05.440 for them. So the Ad Council reached out to our 0:11:05.559 --> 0:11:08.200 team and we were able to create a number of 0:11:08.240 --> 0:11:12.400 graphic based um P S A S that gave the 0:11:12.400 --> 0:11:15.439 information that obviously was changing literally by the hour as 0:11:15.440 --> 0:11:19.440 the CDC was getting more information. Uh. We felt really 0:11:19.480 --> 0:11:21.679 really proud we were able to do that quickly over 0:11:21.720 --> 0:11:25.120 the weekend. This was now three weeks ago, probably when 0:11:25.480 --> 0:11:29.000 COVID nineteam was really starting to take effect on our 0:11:29.040 --> 0:11:31.600 country and people were really needed to to get that 0:11:31.640 --> 0:11:35.120 information in real time. Following up on that, there were 0:11:35.120 --> 0:11:38.920 calls directly with the White House on how each media 0:11:39.000 --> 0:11:42.800 company could then further get the word out in ways 0:11:42.840 --> 0:11:47.280 to their audiences. So we decided to utilize our iconic 0:11:47.320 --> 0:11:49.400 the More You Know campaign, which has been around for 0:11:49.440 --> 0:11:52.960 thirty years at NBC Universal. We utilize our talent from 0:11:52.960 --> 0:11:57.119 across the portfolio. UH, and we thought, since everybody obviously 0:11:57.320 --> 0:12:00.640 is working remotely from home, what was gonna obviously going 0:12:00.720 --> 0:12:03.000 to have to happen Because all of our talent was 0:12:03.080 --> 0:12:07.000 also social distancing and working from home. We were able 0:12:07.040 --> 0:12:10.760 to then write thirty to forty scripts on various different 0:12:10.800 --> 0:12:14.720 things that were important, so whether it was messaging directly 0:12:14.760 --> 0:12:17.240 to those most at risk, whether it was messaging to 0:12:17.400 --> 0:12:20.000 parents on how they should be speaking to their children 0:12:20.320 --> 0:12:23.560 to get them through COVID nineteen UM whether it was 0:12:23.840 --> 0:12:26.960 UM trying to reach millennials who were not social distancing 0:12:26.960 --> 0:12:30.160 and taking it seriously enough. So we created a variety 0:12:30.200 --> 0:12:34.040 of different scripts and we had UM about sixty different 0:12:34.040 --> 0:12:38.320 talent from across the portfolio UM shoot themselves at home 0:12:38.400 --> 0:12:41.959 with their cameras UM on their phones, and we then 0:12:42.040 --> 0:12:44.480 had them send it into us and we edited it 0:12:44.559 --> 0:12:47.240 together into a full series of p s a s 0:12:47.720 --> 0:12:50.680 under the More You Know campaign that featured talent from 0:12:50.720 --> 0:12:54.079 all across our portfolios, from news to entertainment to Hispanic. 0:12:54.520 --> 0:12:56.600 We did a bunch of English language and a bunch 0:12:56.600 --> 0:12:59.640 of Spanish language that are now running everywhere. And it's 0:12:59.679 --> 0:13:02.719 something we're really really proud of because the CDC is 0:13:02.760 --> 0:13:05.200 the one giving us that direct information and we feel 0:13:05.280 --> 0:13:07.960 like we're getting that real information to the people in 0:13:08.080 --> 0:13:10.960 real time. But also the process of not being able 0:13:11.000 --> 0:13:14.240 to go and shoot this high you know, high tech 0:13:14.320 --> 0:13:17.680 high resolution like we normally would, but having everybody shoot 0:13:17.679 --> 0:13:20.000 them on their phones and editing from our own homes 0:13:20.320 --> 0:13:22.960 was really an interesting process and something we're really really 0:13:22.960 --> 0:13:26.679 proud of. I think that's great, Julie. You know, on 0:13:26.720 --> 0:13:29.600 the subject of giving back you've been engaged in some 0:13:29.720 --> 0:13:34.240 relief efforts over at Spotify. Tell us a bit about that. Sure, absolutely, 0:13:34.280 --> 0:13:37.240 And and similarly, I think Spotify is really a part 0:13:37.280 --> 0:13:40.800 of people's essential listening UM habits on a daily basis. 0:13:41.240 --> 0:13:43.680 So you know, part of what we have been UM 0:13:43.679 --> 0:13:45.840 working on and something that we're really proud of is 0:13:45.880 --> 0:13:50.240 the Spotify COVID nineteen Music Relief Project, where Spotify is 0:13:50.280 --> 0:13:54.439 matching up to ten million dollars in donations UM specifically 0:13:54.440 --> 0:13:58.640 for the music community, UM, the creator community. So UM, 0:13:58.679 --> 0:14:02.200 you know, that is something UM that has been a 0:14:02.240 --> 0:14:05.560 passion point and been moving forward on. And then also 0:14:05.800 --> 0:14:09.880 just from like general information perspective, UM Spotify on our 0:14:09.920 --> 0:14:13.760 home screen it allows users to you know, visit the 0:14:13.760 --> 0:14:16.520 app and then also learn information from the CDC and 0:14:16.559 --> 0:14:20.360 the World Health Organization across thirty nine different languages, So 0:14:20.400 --> 0:14:22.920 independent of where you are, that's where you're going to 0:14:22.960 --> 0:14:24.720 be directed to to be able to get the right 0:14:24.760 --> 0:14:28.560 information about your health and wellness as well. That's great, 0:14:28.840 --> 0:14:31.720 that's great to hear. UM. I want to talk a 0:14:31.760 --> 0:14:34.160 bit more about what we're all dealing with these days, 0:14:34.200 --> 0:14:37.200 which is you know, remote work and what that's been 0:14:37.240 --> 0:14:39.800 like for you guys, is the nature of being in 0:14:39.840 --> 0:14:43.280 your business like many business nowadays, that everything can be 0:14:43.320 --> 0:14:45.920 done remotely? Or is there something distinct your business is 0:14:45.960 --> 0:14:49.280 where you know, maybe it's okay to be doing it 0:14:49.320 --> 0:14:53.160 from home. Maybe there's even hidden benefits. Uh, Sean, what's 0:14:53.160 --> 0:14:56.120 your take? Yeah, I mean I guess what must be 0:14:56.120 --> 0:14:58.200 for everybody else, But for for us it has been 0:14:58.240 --> 0:15:01.400 as I said, it's been. I think productivity is there 0:15:01.440 --> 0:15:04.480 are aspects of it, so for example, like QA and 0:15:04.560 --> 0:15:06.600 things that some some things that need to be done 0:15:06.600 --> 0:15:11.880 in a in a more shared setting, uh, are more challenging. Um. 0:15:11.920 --> 0:15:14.440 But from a from a global point of view, I 0:15:14.480 --> 0:15:17.320 think it's been really really. I don't think we've missed 0:15:17.320 --> 0:15:18.800 a beat, and I think that I think the the 0:15:19.000 --> 0:15:23.520 the challenge actually becomes more Uh. The tools are there, 0:15:23.560 --> 0:15:26.160 the challenge becomes more of an emotional challenge than a 0:15:27.200 --> 0:15:29.240 physical work product one, which is how do you keep 0:15:29.280 --> 0:15:34.040 the team together oriented, understanding what's happening? And as the 0:15:34.040 --> 0:15:36.800 panelists were saying it, it's in an environment where the 0:15:36.880 --> 0:15:40.040 information is changing very quickly. It's uh, it's how do 0:15:40.040 --> 0:15:41.800 you how do you sort of keep everybody connected to 0:15:41.800 --> 0:15:46.400 the mothership. The biggest challenging. Got it Josh and your 0:15:46.440 --> 0:15:50.720 capacity of NBC Universal. What's it been like for you, Well, 0:15:50.800 --> 0:15:54.280 it's obviously very difficult. You know, the crux of everything 0:15:54.320 --> 0:15:57.480 we do is usually you know, in studios with a 0:15:57.600 --> 0:16:00.960 number of different people on a shoot at all times, 0:16:01.040 --> 0:16:04.000 you know, hundreds of people there for a shoot. So 0:16:04.760 --> 0:16:07.720 having to take that away and do everything you know 0:16:08.280 --> 0:16:11.400 from home, from that point of view is less than ideal. 0:16:11.880 --> 0:16:13.680 But I think that if you see the work that's 0:16:13.680 --> 0:16:16.960 coming out, not just from NBC Universal, but from marketers 0:16:17.120 --> 0:16:21.040 all across the country, and how they're responding and creating 0:16:21.120 --> 0:16:24.720 messaging that is not tone death, that is done remotely, 0:16:24.760 --> 0:16:28.600 that's using imagery that's already shot. Um, it's really been 0:16:28.640 --> 0:16:31.320 an amazing thing for me to watch as a viewer, 0:16:31.880 --> 0:16:35.280 UM and really see how these companies have responded to 0:16:35.480 --> 0:16:38.520 it as far as working remotely though, you know, for 0:16:38.640 --> 0:16:42.080 the most part, Um, I agree very much with what 0:16:42.200 --> 0:16:45.880 John was just saying that, you know, we've really responded well. 0:16:46.160 --> 0:16:48.520 And I think that we're actually sharing information, as I 0:16:48.560 --> 0:16:52.560 mentioned earlier, more in real time than ever before, and 0:16:52.600 --> 0:16:56.960 we're certainly learning about other divisions in our company quicker right, 0:16:57.000 --> 0:17:00.320 there's meetings that unfortunately we're all guilty of we just 0:17:00.360 --> 0:17:03.280 didn't go to because I've got something else going on. Well, 0:17:03.320 --> 0:17:06.200 now that we're having these big, massive work from home meetings, 0:17:06.440 --> 0:17:09.000 I'm hearing from folks and other divisions and learning so 0:17:09.080 --> 0:17:11.879 much more. I'm getting so much from my insights and 0:17:11.920 --> 0:17:15.080 Measurements teams on what this truly means, that it's really 0:17:15.119 --> 0:17:17.000 helping me in my day to day work as well. 0:17:17.359 --> 0:17:20.240 So there's definitely, you know, some positives and some negatives 0:17:20.240 --> 0:17:24.800 about this. GREG you consult with a lot of different 0:17:24.800 --> 0:17:29.840 companies on remote working other kinds of issues. What has 0:17:29.880 --> 0:17:34.040 been some of your counsel during these challenging times. Well, 0:17:34.040 --> 0:17:36.239 some are more prepared than others obviously, you know, if 0:17:36.280 --> 0:17:38.000 you think of Workforce of the Future and all the 0:17:38.040 --> 0:17:42.000 tools and technologies UM that we use for UH for 0:17:42.160 --> 0:17:45.959 not only video conferencing, but for collaboration, every every client's 0:17:45.960 --> 0:17:47.679 a little different in terms of how they're handling it. 0:17:47.760 --> 0:17:51.119 There's some some areas that really require UM in person 0:17:51.200 --> 0:17:54.959 human interaction. If you think of moving to towards a 0:17:55.040 --> 0:17:58.840 virtual salesforce in some regard you think of like projects 0:17:58.840 --> 0:18:02.119 that require design in UH, they're much more suited for 0:18:02.240 --> 0:18:04.879 you know in person, and I agree with both Josh 0:18:04.880 --> 0:18:07.520 and Shawn's comments that it's really hard to UM to 0:18:07.640 --> 0:18:11.960 remotely cover the human factor associated the camaraderie, the ability 0:18:12.000 --> 0:18:14.200 for people to feel part of a community, and sometimes 0:18:14.240 --> 0:18:17.560 that's the biggest challenge UM. At PDC, we work very 0:18:17.600 --> 0:18:21.560 remotely on a constant basis. The biggest change for our 0:18:21.600 --> 0:18:23.760 folcus is they're they're not traveling to be at their 0:18:23.800 --> 0:18:26.639 client site and interacting in a in a in a 0:18:26.760 --> 0:18:30.640 very human way. They're doing that, you know, using technology. UM. 0:18:30.720 --> 0:18:33.280 But we're seeing that across the landscape or seeing you know, 0:18:33.359 --> 0:18:36.320 lots of rooic efforts to to stay connected. And I 0:18:36.359 --> 0:18:38.919 do think that a good portion of this will remain 0:18:39.040 --> 0:18:41.159 when we UM. When we come out of this, I 0:18:41.200 --> 0:18:44.600 think there will be new and innovative ways to work collaboratively, 0:18:44.960 --> 0:18:48.600 to work virtually. Some of this will remain UM as 0:18:48.640 --> 0:18:51.159 part of you know, where we go UM, but we're 0:18:51.200 --> 0:18:54.440 seeing very innovative approaches across that form UM in all 0:18:54.480 --> 0:18:57.000 different client spaces. Greig, why don't you show us some 0:18:57.040 --> 0:19:00.240 of the slides you've got on this subject. I know 0:19:00.359 --> 0:19:04.080 you've got some interesting thoughts to share. Sure, we've developed 0:19:04.160 --> 0:19:07.840 UH the way we approach, and all of these are 0:19:07.840 --> 0:19:10.520 available via p TWOBC dot com at our US COVID 0:19:10.560 --> 0:19:12.040 site that's up on the screen as well as on 0:19:12.080 --> 0:19:15.520 the resource center. But we've developed a crisis methodology that 0:19:15.560 --> 0:19:17.760 we work with a lot of our clients on. First mobilized, 0:19:17.800 --> 0:19:20.320 which is taking care of your people UM, dealing with 0:19:20.359 --> 0:19:23.040 some of the issues that that are cropping up in 0:19:23.359 --> 0:19:26.360 the first number of weeks related to the crisis. Then 0:19:26.359 --> 0:19:28.720 moving from that into stabilization, which is making a little 0:19:28.720 --> 0:19:30.959 bit more informed decisions for your people in your business. 0:19:31.560 --> 0:19:34.480 And lastly, it's you know, looking at the big picture 0:19:34.520 --> 0:19:36.159 as we get on top of the you know, the 0:19:36.240 --> 0:19:39.120 backside of that belker, and how we look at UM 0:19:39.320 --> 0:19:42.159 strategic decisions that are going to affect your business moving forward, 0:19:42.520 --> 0:19:45.440 both today and tomorrow. We have six key areas of 0:19:45.520 --> 0:19:47.920 focus that we that we have seen our clients looking 0:19:47.960 --> 0:19:53.040 at UM. Obviously crisis response, workforce, supply chain, UM, a 0:19:53.080 --> 0:19:56.080 lot of finance, liquidity, copple market issues, how do you 0:19:56.080 --> 0:19:58.159 deal with trade as an as an example, there's a 0:19:58.160 --> 0:20:00.399 lot in it operating loss advantages for lated to the 0:20:00.400 --> 0:20:03.160 care Act, and then ultimately that strategy and that brand 0:20:03.200 --> 0:20:06.639 component in terms of how we're working with communities and businesses. 0:20:07.040 --> 0:20:08.640 We've got a number of tools out on the site. 0:20:08.680 --> 0:20:13.560 One is our COVID navigator that allows people to UM 0:20:13.600 --> 0:20:17.400 fill out a quick survey, get real time UM sentiment 0:20:17.800 --> 0:20:19.720 on where things are going and how people are dealing 0:20:19.800 --> 0:20:22.200 with the critical areas of focus are And then we 0:20:22.240 --> 0:20:25.520 have a set of tools outside on our site related 0:20:25.560 --> 0:20:28.240 to check in, which is some new tools associated with 0:20:28.280 --> 0:20:31.560 how you manage UH and and and benchmark productivity for 0:20:31.600 --> 0:20:33.919 your workforce. Now that we're all working from home and 0:20:33.960 --> 0:20:38.719 working virtually, and there's many other UM resources out there, 0:20:38.720 --> 0:20:41.040 I would say at the site, most of them are 0:20:41.359 --> 0:20:45.240 you know, available to all, so please uh check it 0:20:45.240 --> 0:20:47.679 out and you'll find something probably useful that you can 0:20:47.920 --> 0:20:51.160 your organization can use moving forward. So I want to 0:20:51.240 --> 0:20:54.560 go to the subject of you know, we're seeing companies 0:20:54.600 --> 0:20:57.560 like some of yours with drawing financial guidance for the 0:20:57.560 --> 0:21:00.359 coming quarter, and I'm curious what kind of messages hearing 0:21:00.400 --> 0:21:03.359 from leadership at your companies right now. Is it is 0:21:03.359 --> 0:21:06.800 it about rallying the troops in the face of adversity 0:21:07.080 --> 0:21:11.639 or is it really tough talk about tough times ahead. Sean, 0:21:11.680 --> 0:21:13.760 do you want to take that one first. Yeah, I 0:21:13.760 --> 0:21:16.639 think there's a healthy dose of realism in it. And 0:21:16.960 --> 0:21:19.959 I think just to take one step back within our company, 0:21:20.080 --> 0:21:22.120 you know, you we've talked about sort of how people 0:21:22.160 --> 0:21:25.920 have engaged in the crisis from multidimensional point of view. 0:21:25.960 --> 0:21:27.720 I mean, when when we take a step back, A 0:21:27.840 --> 0:21:30.440