Speaker 1: Wake that ass up in the morning. The Breakfast Club.
Speaker 2: Morning everybody, It's the DJ Envy Jess Hilarious, Charlamagne the guy.
Speaker 2: We are the breakfast Club. Law on the Rosa is here.
Speaker 2: We got a special guest in the building. Yes, indeed
Speaker 2: have passed, Jamaal Bryant.
Speaker 1: Welcome brother, Thank you sir. Good to be with y'all.
Speaker 2: How are you feeling this morning, Bill?
Speaker 1: Great?
Speaker 3: Feeling good?
Speaker 1: You flew in this I flew in last night.
Speaker 3: Oh wow wow, get right after the service.
Speaker 4: Right after service. Yeah, I was too scared. I was
Speaker 4: gonna be delayed. Delta got a whole lot going on
Speaker 4: right now. So I came in last night. Better safe
Speaker 4: than sorry.
Speaker 5: You know you you one of the people who you
Speaker 5: You actually use social media to spread the word and
Speaker 5: spread what you're doing in a a in a great way.
Speaker 3: When did you realize that you had to start doing it?
Speaker 4: I think, uh, culture made it. The culture changes every
Speaker 4: four years. Church culture changes every twenty so the average
Speaker 4: church is fifteen years behind schedule. So to reach a
Speaker 4: younger demographic, I knew I had to hear that most
Speaker 4: churches Charlemagne broadcasts on Facebook.
Speaker 1: Most young people are on.
Speaker 4: TikTok, So it's a great disconnect. So social media really
Speaker 4: is that bridge to make the church relevant to a
Speaker 4: generation as disconnected and.
Speaker 3: Church called you said, church cold changes every twenty years.
Speaker 4: Yes, that look like I don't well by virtue of
Speaker 4: the fact that we're always running behind. So the average
Speaker 4: Black church wouldn't even know what AI is. You have
Speaker 4: to think most churches didn't even stream to the pandemic.
Speaker 4: Three thousand, three forty five churches closed in the pandemic
Speaker 4: simply because they didn't have online given they still passing
Speaker 4: the plate in writing checks and don't know.
Speaker 1: How to download. So a lot of our churches have
Speaker 1: got to really run up to speed.
Speaker 2: Wow, and how is that with the old congregation, the
Speaker 2: older congregation and the younger congregation with the TikTok and
Speaker 2: Facebook mesh.
Speaker 1: Right, It is really a changing of the guard. That
Speaker 1: church is.
Speaker 4: What was our grandmother's church with funeral home fans and
Speaker 4: fried chicken downstairs has shifted and the newer generation may
Speaker 4: not come to a physical building.
Speaker 1: They may just stream.
Speaker 4: So those who are in the old church said, are
Speaker 4: you ain't really doing it if you ain't in the
Speaker 4: building when we do everything online. So to say that
Speaker 4: you're not really connected to God because you're streaming and
Speaker 4: not sitting on the pew is a disconnective of what
Speaker 4: the culture is and where we're going.
Speaker 6: What's your I mean, I know you get you always
Speaker 6: get people that love you or don't love you. They
Speaker 6: probably used to this, But what's your model every day
Speaker 6: when you're like, Okay, I'm gonna get up, I'm gonna
Speaker 6: say something that people probably won't touch. What's that motivating factor?
Speaker 6: Because sometimes I think pastor stereo away from stuff because
Speaker 6: they don't want controversy, because they think controversy means that
Speaker 6: God is not within the house anymore.
Speaker 4: Yeah, there's an incredible book called The Carriage to be Disliked.
Speaker 4: There's a whole lot of people always live for other
Speaker 4: people's affirmation. John Maxwell said, if you want to be
Speaker 4: like sell ice cream, but if you add sprinkles, somebody
Speaker 4: gonna be.
Speaker 1: Allergic to it.
Speaker 4: And so I think that the call to be great
Speaker 4: and a call to make a difference is realizing that
Speaker 4: you're going to go outside of the culture. When Doctor
Speaker 4: King was killed, his popularity was at its lowest. But
Speaker 4: now everybody got street signs and T shirts and a
Speaker 4: lot of times people don't recognize your greatness until after
Speaker 4: you make the impact. Maha Na Gandhi said, first they
Speaker 4: laugh at you, then they try to kill you, then
Speaker 4: they try to copy what you did. And so once
Speaker 4: you find out how to be a frontiersman and to
Speaker 4: make that difference, it'll really free you from other people's opinion.
Speaker 2: I wanted to ask one more back of the church question.
Speaker 2: Is a physical church necessarily needed?
Speaker 3: Right?
Speaker 2: And the reason I asked that is you talk about
Speaker 2: the amount of people at douch stream right. Yeah, it's
Speaker 2: difficult to get out if you have a bunch of
Speaker 2: kids and everything that's going on in this world, people
Speaker 2: are scared. Is it physical church needed now?
Speaker 1: Absolutely? It is the power of unity.
Speaker 4: There was an article a couple of weeks ago how
Speaker 4: social media has made this the loneliest Ageeople are connected
Speaker 4: online but disconnected from people.
Speaker 1: So a lot of people are depressed.
Speaker 4: A lot of people have anxiety, a lot of people
Speaker 4: have sleep disorder, a lot of people are confronting mental illness.
Speaker 1: But online everything is up and we stuck.
Speaker 4: But I think that that sense of community, that sense
Speaker 4: of connectedness, is still.
Speaker 5: Necessary before we get into the target fast. I want
Speaker 5: to talk about Jesse Waters from Fox News. Yes, Jesse
Speaker 5: Water said you was racist, Yes, because you criticized black
Speaker 5: people who went to the White House for the Black
Speaker 5: History Month program.
Speaker 4: Right, what do you say to that that he clearly
Speaker 4: doesn't know what racism is because I wasn't talking about
Speaker 4: white people. I would talk about black people who having
Speaker 4: an identity crisis, who were in their cheering for Black
Speaker 4: History Months. Under an administration that wants to make it illegal,
Speaker 4: no federal agency could honor Black History Months. So for
Speaker 4: them to have a program was absolutely crazy. And all
Speaker 4: the more, they raised up my picture Charlemagne after announcing
Speaker 4: who was the new FBI director. Uh So for your
Speaker 4: own people to do that to you, I was calling
Speaker 4: them out. I don't know why he would call that racism,
Speaker 4: as much as it was exposure.
Speaker 1: Black people don't have the capacity to be racist.
Speaker 3: I wonder why they did hold your picture up in the.
Speaker 1: Three of them.
Speaker 4: Charlamagne, you've been to the White House on the way, Yeah,
Speaker 4: you've been to the White House never in your life,
Speaker 4: never under nobody.
Speaker 3: No, oh wow, the vice president.
Speaker 4: Let's take the vice president house. You're not going in
Speaker 4: the vice President's house with a picture or a sign
Speaker 4: holding up no stick. You barely can get a backpack
Speaker 4: in there. So for them to have three pictures of
Speaker 4: me in the east wing is absolutely crazy. And I
Speaker 4: don't know Jasmin Krackett is up there? How came Jefferson
Speaker 4: is up there? Clypun is up there? Why put my
Speaker 4: picture up? Uh?
Speaker 1: So I think it was a targeted attack.
Speaker 4: Uh.
Speaker 1: And so for them to assume I wasn't gonna say
Speaker 1: anything was outlandish.
Speaker 3: You did call them the spools who sat by the
Speaker 3: door though, yes, well that's a good thing.
Speaker 4: Yeah, yeah, in the context of the book was funny
Speaker 4: and Charlamagne none of them negroes ready.
Speaker 1: So they didn't even know what I was talking about.
Speaker 4: Uh until I also called him as a runaway slave,
Speaker 4: which is and they didn't even understand the context of
Speaker 4: it because they're lost in their own misery of delusion.
Speaker 6: You also said you reminded them that you ain't never scared,
Speaker 6: reminded them from the West side of Baltimore and told
Speaker 6: them they got a problem.
Speaker 1: Pull up on you.
Speaker 6: Has anybody reached out to you to have that conversation
Speaker 6: or whatever? That pull up you thought was?
Speaker 1: No, they made videos. They don't have none of that
Speaker 1: in them.
Speaker 4: This was the society, this was the fraternity of Calton Banks.
Speaker 4: None of them, none of them got that kind of
Speaker 4: DNA in them. So they all went on and did
Speaker 4: the social media posts.
Speaker 3: Uh.
Speaker 4: I don't even know if they knew what that meant.
Speaker 4: They needed a hood interpreter, a hood whisperer to tell
Speaker 4: them what it is that that meant. But they are
Speaker 4: so lost that they have that access to the president
Speaker 4: and didn't champion any of.
Speaker 1: The needs of their own community.
Speaker 4: So while they are celebrating Black History Month, they should
Speaker 4: have said to them, Hey, if we're going to celebrate it,
Speaker 4: we can't ban the books that record it. If we're
Speaker 4: going to celebrate it, then we can't penalize the public
Speaker 4: schools that want to teach it or fire the instructors
Speaker 4: who are really ambassadors for it. For them to have
Speaker 4: that access and that opportunity and not, in the words
Speaker 4: of Bishop Jackson, maximize the moment with just a waste.
Speaker 3: You from Baltimore. How come you don't say church pew
Speaker 3: listen from Baltimore?
Speaker 1: Yeah? Oh yeah, no, I'm local and global, so I
Speaker 1: got out. You got period?
Speaker 4: Oh yeah, half and a half with wings period no,
Speaker 4: I got it.
Speaker 1: All day long.
Speaker 4: I'm Baltimore through and through, but I spent time in
Speaker 4: bolt In Atlanta, I went to more House, then I
Speaker 4: went to a Duke for a grad school, and then
Speaker 4: I went back to.
Speaker 1: Bolton, don't you?
Speaker 6: And what's your relationship like with the black pastors who
Speaker 6: were also working President Trump? Because I know you called
Speaker 6: them out before too, it was on their top. So
Speaker 6: is there, like, is there a working relationship because I
Speaker 6: think you do make points that people should listen to
Speaker 6: and they're there.
Speaker 1: Yes, No, it's Nikki Giovanni's ego tripping.
Speaker 4: A lot of people miss what the assignment is because
Speaker 4: they want the proximity of power without even really.
Speaker 1: Having the real access of it.
Speaker 4: And so it's got to go beyond what is the
Speaker 4: photo app or a handshake to say, oh, I know
Speaker 4: the president.
Speaker 1: But now that you know them, what are you going
Speaker 1: to do about it?
Speaker 4: So I think that there is a common ground for
Speaker 4: us to be able to meet, but you've got to
Speaker 4: make sure that you don't sell your own people out
Speaker 4: in the process.
Speaker 5: To your point, That's why I never wanted to go
Speaker 5: to the white though, because it's just like for what like,
Speaker 5: I'm not going just for a photo op if I'm
Speaker 5: not presenting anything, or going with somebody who's presenting something.
Speaker 1: With the point, I'm with you on fifty yard line.
Speaker 4: But you represent too much people of influence who won't
Speaker 4: have that access. So when it is that you go there,
Speaker 4: this is an era Charlemagne where you would have more
Speaker 4: influence than any head of any civil rights organization. More
Speaker 4: people are listening to you. I don't want to call
Speaker 4: the names of organizations than a lot of those organizations.
Speaker 1: Let's go a step further.
Speaker 4: We step outside of this room, go down, says and
Speaker 4: ask people who was the head of this organization?
Speaker 1: Head of that? They have no idea.
Speaker 4: And so I think that you got to realize that
Speaker 4: the shaping of influence is different than the microphone that
Speaker 4: you would have entree to get into those spaces.
Speaker 3: Would you meet with Trump?
Speaker 1: I would meet with Trump, but I wouldn't go by myself.
Speaker 1: Got you.
Speaker 4: I wouldn't go by myself. I'd have to take some
Speaker 4: credible people with me. So one, hold me accountable so
Speaker 4: we can all say what happened in that meeting, And
Speaker 4: two to make sure y'all ain't gonna play me like
Speaker 4: Zelenski ain't no way in the world you're gonna have
Speaker 4: all them cameras rolling and then say you ought to
Speaker 4: be grateful to be here, and how come you ain't
Speaker 4: got a suit on? You got to have some level
Speaker 4: of accountability in it. Would you pray before you go
Speaker 4: in there? So I pray before I pray in there.
Speaker 4: I'd have a biwe of my grandmother's Are you're in
Speaker 4: my podcast?
Speaker 6: Oh?
Speaker 1: No, all of that, But there's no way I would
Speaker 1: just go in there.
Speaker 3: Hey, let's ge should have handled it.
Speaker 1: I think he did it.
Speaker 4: What this administration has shown us is diplomacy is no
Speaker 4: longer honored. That was an argument in the barbershop that
Speaker 4: was not world leaders talking about the devastation of hundreds
Speaker 4: of thousands of lives. So I give him high accommendation
Speaker 4: that the argument should not be whether he had a
Speaker 4: suit on, is what are you going to do about
Speaker 4: innocent children being bombed? About seniors who are living out
Speaker 4: in the street. And the question that he should have said,
Speaker 4: why do y'all have suits on when your people are
Speaker 4: fighting to get medicaid while y'all got suits on when
Speaker 4: all of these students are getting ready to be rib
Speaker 4: the scholarships from pel grants while y'all got suits on.
Speaker 4: When the stock market is losing billions of dollars every day,
Speaker 4: everybody should be an overalls. So he should have flipped it.
Speaker 4: But I think he did it in as much decency
Speaker 4: intact as it could.
Speaker 5: I want to ask you to as a pastor, what
Speaker 5: makes you get involved in politics so much?
Speaker 3: Because I see people.
Speaker 5: I see a lot of pastores like to steer clear,
Speaker 5: steer stay clear from that.
Speaker 3: Why do you like to get involved?
Speaker 4: Well, one a lot of staying clear now because they
Speaker 4: don't know what this administration is going to do. This
Speaker 4: administration has already said that they want to take away
Speaker 4: five or one c threes. Uh, they want to look
Speaker 4: at anybody who stands with Palestine as a terrorist organization.
Speaker 1: But I think that it's got to be.
Speaker 4: A revolution comes with inconvenience, Uh, to know that it
Speaker 4: goes against the prick, and you got to stand on business.
Speaker 1: Uh.
Speaker 4: And to be a real profit is not you get
Speaker 4: a car, you get a house, you get money. A
Speaker 4: real profit biblically was to confront the king and say
Speaker 4: you out of order, you're not doing this right. And
Speaker 4: I think that you're going to find a whole lot
Speaker 4: of people emerging, and they are people who are doing it.
Speaker 1: What has happened in the culture is we have confused
Speaker 1: notoriety with strength.
Speaker 4: The most powerful preachers in every major city don't have megachurches,
Speaker 4: but they're in the community doing the hard work.
Speaker 1: But they don't have press conferences.
Speaker 4: They don't know the governor, they don't know the mayor,
Speaker 4: but the people in the community they serve on in
Speaker 4: respect them.
Speaker 2: Let's talk about this, the forty day Fast of Target.
Speaker 1: Yes, and this is.
Speaker 2: Something that you're trying to put into play, and why
Speaker 2: I'm not trying you are putting.
Speaker 1: It in another way. Yeah.
Speaker 4: So people are asking, why do we pick Target when
Speaker 4: Walmart out of order, McDonald's out, or the John DIA's out,
Speaker 4: or the Bank of America's out of order, Amazon, Amazon
Speaker 4: is out of order? Is we wanted to go? The
Speaker 4: African proverb says, if you want to eat an elephant,
Speaker 4: do one.
Speaker 1: Piece at a time.
Speaker 4: So we picked Target first for say reasons. Number one,
Speaker 4: Target is headquartered in the same city George Floyd was killed.
Speaker 4: When George Floyd was killed, Target came out made an
Speaker 4: announcement that they're going to invest two billion dollars in
Speaker 4: the black business two billion drum roll, and it starts
Speaker 4: December of twenty twenty five. When Trump made the announcement
Speaker 4: January of twenty twenty five, they dishonored that commitment. So
Speaker 4: we wanted to hold them accountable because when they made
Speaker 4: the pledge, they had nothing to do with DII. Secondly,
Speaker 4: I am embarrassed Breakfast Club to say to you, Nigro
Speaker 4: spend twelve million dollars a day in Target, and I
Speaker 4: don't know any black business that amasses that much money
Speaker 4: in any.
Speaker 1: Singular day to twelve million day a day.
Speaker 4: Number three, Target is on twenty seven college campuses and
Speaker 4: not one HBCU. Number four outside of the federal government.
Speaker 4: Target is the largest employer of black people. There are
Speaker 4: four hundred thousand black people on payroll and don't honor us.
Speaker 4: So we're given that kind of money, that much human capital,
Speaker 4: and to not honor us, I think is dismally disrespected.
Speaker 4: And because they're publicly traded, we wanted to see what
Speaker 4: will happen in those forty days. That shows the data,
Speaker 4: this is the impact when black people walk away, and
Speaker 4: to share it with those sharecrops, so it will not
Speaker 4: just be forty days, but every movement has to have
Speaker 4: a benchmark, It has got to have a strategy, and
Speaker 4: you got to have some data.
Speaker 3: What do you call it fast and not a boycott?
Speaker 4: Yeah, I called it a fast because this was a
Speaker 4: call to the Black church to become active. Something happened
Speaker 4: silently that scholars and historians are going to have to
Speaker 4: pay attention to the rise of Black Lives Matter. Charlemagne
Speaker 4: was the very first movement of civil rights for black
Speaker 4: people that was not berthed out of the church, the
Speaker 4: very first civil rights movement that happened that didn't have
Speaker 4: a religious leader at the front.
Speaker 1: And so the Black church is going backwards.
Speaker 4: This is the largest demographic of black people since we've
Speaker 4: been in America who don't go to church at all,
Speaker 4: who don't subscribe to organized religion.
Speaker 1: We're at twenty eight percent.
Speaker 4: The largest amount of Black people who self identify as atheists,
Speaker 4: who say they don't believe in God, don't believe in nothing.
Speaker 4: So this was a call specifically for Black Christians to
Speaker 4: show the younger generation our head is not in the sand.
Speaker 4: We're a part of it, but we're aligning it with
Speaker 4: prayer that those forty days is the high holy season
Speaker 4: for the Christian community.
Speaker 1: We're praying because this is a spiritual warfare that we're
Speaker 1: under with JD.
Speaker 4: Vance and Donald Trump, with all of the things that
Speaker 4: are happening with these exis executive orders. Marching is good,
Speaker 4: Protesting is necessary, Petitions are important. But if we don't
Speaker 4: bring a spiritual grounding to it, I think that we're
Speaker 4: gonna miss it.
Speaker 1: During the Montgomery bus.
Speaker 4: Boycott that lasts three hundred and eighty one days, what
Speaker 4: nobody talks about is for three hundred and eighty one days.
Speaker 1: Every night they went back to the church for prayor so.
Speaker 4: I think that in the movement you've got to have
Speaker 4: a faith entity intertwined in it in order for you
Speaker 4: to move forward.
Speaker 2: What do you say to some of the people that
Speaker 2: have black products in Target? They say that, you know,
Speaker 2: because of this boycott. If a boycott happens and people
Speaker 2: are stopping to go to Target, that is going to
Speaker 2: affect their products even more.
Speaker 1: I know.
Speaker 2: We had the co founders of Rocke Roots on the
Speaker 2: Breakfast Club. They found the lit bar and they were
Speaker 2: saying that if people don't come into the store, which
Speaker 2: Target is their hugest manufactured the hugest buyer.
Speaker 1: So what happens to those products?
Speaker 4: Number one, the lit bar and all of those entities
Speaker 4: understand a new thing out called drop ship. You don't
Speaker 4: have to go in the physical store to help them.
Speaker 4: Because of that, In foresight, we partner with the US
Speaker 4: Black Chamber of Commerce.
Speaker 1: So every person that goes.
Speaker 4: To targetfast dot org, within an hour, I send you
Speaker 4: a digital directory of three hundred thousand black businesses across
Speaker 4: the country. So we don't want those businesses to be
Speaker 4: adversely impacted. We want people to support them, but do
Speaker 4: it online. I can support the lit Bar and not
Speaker 4: go into Target to do it. I can go online
Speaker 4: to do it. And so I think that as innovative
Speaker 4: and creative people as black people are, let's do it online.
Speaker 4: We do everything else online, so let's support them. And
Speaker 4: the one thousand black vendors who are placed in Target,
Speaker 4: we're going to prominently place on the website so that
Speaker 4: you'll be able to find them quickly without any post.
Speaker 1: I saw you.
Speaker 6: Two things to what you're saying. So the first thing,
Speaker 6: when they were up here, they talked about the inventory
Speaker 6: and just how much money they have to put a
Speaker 6: head to be any store that comes out of their
Speaker 6: own pocket that they will lose out on if people
Speaker 6: do not if they're not supporting these companies or whatever.
Speaker 6: So even if you're buying it from their website, because
Speaker 6: they're already in contract for this amount of inventory alloted
Speaker 6: to Target, they lose out. They don't profit on that.
Speaker 4: Now, yes, well that money has already been spent. A
Speaker 4: movement comes with inconvenience. It came that same argument happened
Speaker 4: in the Montgomery bus Boy Guide. The question was asked,
Speaker 4: what do we do for the bust mechanics.
Speaker 1: Who were all black? So what they did is they pulled.
Speaker 4: All of those bust mechanics out of Montgomery and set
Speaker 4: up garages at the churches. What nobody is talking about.
Speaker 4: It's four mechanic shops came out of it. So I
Speaker 4: understand that it's an inconvenience. I know we got to
Speaker 4: go a different route. But I would then say that's up.
Speaker 4: The ant is a business principle, let's buy more to
Speaker 4: cover what is that loss?
Speaker 1: Companies take losses all the time.
Speaker 4: But a group of misguided preachers went into Target in
Speaker 4: Detroit and say, let's just buy black inventory and come
Speaker 4: out you're still supporting Target. So I think that we've
Speaker 4: got to come away. Even if we got to raise
Speaker 4: the price in order to make the balance, Let's do it.
Speaker 4: One of the things that black people do wrong whenever
Speaker 4: it is with supporting black business, we always want a discount.
Speaker 4: Let's pay full price and support them. Let's not just
Speaker 4: do it with lip service, but let's do it through
Speaker 4: the investment.
Speaker 6: And I saw you my last thing to your point
Speaker 6: of like just up in the ante online. Yes, the
Speaker 6: women from Rocker Roots talked about how majority Ellen's I'm sorry,
Speaker 6: I her name defind me. I own Jamison and Ellen
Speaker 6: sellers talked about how even in Walmart's majority of their
Speaker 6: clients hele that they make a large amount of their
Speaker 6: money off of on those products. They don't have the
Speaker 6: access to the dot com So being able to walk
Speaker 6: into like it's just different in some of the lower
Speaker 6: royal areas. So being able to walk into a Walmart
Speaker 6: or a Target helps them as far as inventory and
Speaker 6: creates access for those people.
Speaker 1: What about that?
Speaker 4: Yeah, I think that we've got to ask ourselves what
Speaker 4: is the principle And is the principle more important than
Speaker 4: the profit? You've got a whole lot of churches who
Speaker 4: have space that is underutilized and under used. The fact
Speaker 4: that in twenty twenty five we don't have a minority
Speaker 4: on retail space to direct people on says that.
Speaker 1: We got to re evaluate how we do business.
Speaker 4: So going into Target to buy whatever this product is
Speaker 4: to say, hey, forget that they don't honor us, forget
Speaker 4: that they've disrespected to George Floyd family, forget that they
Speaker 4: are only allowing black people on entry level positions. Let's
Speaker 4: do it for lipstick. I think that we're losing the
Speaker 4: larger conversation. I want to see the sisters win. I
Speaker 4: want to see them do overwhelmingly well. But I think
Speaker 4: that we got to get into a room and figure
Speaker 4: out how do we make it more accessible for those
Speaker 4: in rural areas. I don't think that the answer is
Speaker 4: to keep shooting ourselves in the foot and then ask
Speaker 4: for a cast.
Speaker 2: So will we ever get there past it? Like you know,
Speaker 2: we want to get there, right? Will we ever own
Speaker 2: our own Target slash Walmart? Where we ever own our
Speaker 2: own car manufacturer? Will we ever own our own so
Speaker 2: we can rely on it? It just seems like we're
Speaker 2: far stretched from that.
Speaker 4: Yeah, So one of the things that we're asking for
Speaker 4: Target to do, and for all of the demands that
Speaker 4: we're asking of Target, please go to targetfast dot or
Speaker 4: they're on twenty seven college campuses, but no HBCUs. I'm
Speaker 4: asking Target to partner with ten HBCUs to show our
Speaker 4: businesses how to scale up and to go into the
Speaker 4: retail space.
Speaker 1: REPM Shopton is one of my mentors.
Speaker 4: But in the history of black people, we have never
Speaker 4: marched black people into a white business to say, spend
Speaker 4: money here. So we got to figure out how it
Speaker 4: is that we really re route and redirect so that
Speaker 4: we can create an ecosystem.
Speaker 1: For us to be able to do.
Speaker 4: I think that is possible, but as a plan that
Speaker 4: has to be a foot in order to make it done.
Speaker 5: I don't have any problem with the boycott but I
Speaker 5: don't have a problem with the boycott either. I just
Speaker 5: feel like, you know, people should do something. I agree
Speaker 5: if they're moved to do something. But I saw you
Speaker 5: repost the preachers who let it there flocking to the
Speaker 5: store to buy all the black products. Why why did
Speaker 5: you feel the need to.
Speaker 1: Read the room, read the room. There's there's there's no.
Speaker 3: Way room though everybody room different.
Speaker 1: No, no, no, no, read the living room. Yeah.
Speaker 4: The Japanese proverbs said the best room in the house
Speaker 4: is the room for improvement. You'll notice that it caurreed
Speaker 4: on nowhere. Nobody thought that that was a good idea.
Speaker 3: Except a lot of people talking about a bide.
Speaker 1: Yeah, end target.
Speaker 3: Yeah. I heard a lot of people saying't going there
Speaker 3: and buy all the black products.
Speaker 1: Yeah, don't do that, Yeah, don't do that.
Speaker 4: I think that there's got to be a different way
Speaker 4: that we redirect. I think, to my sister's point, how
Speaker 4: do we support these businesses, to Envy's point that we
Speaker 4: don't have a major retailer.
Speaker 1: We're the most creative people. Y'all brought everybody in there.
Speaker 4: Master p got on from selling from the trunk of
Speaker 4: his car. So I think that we got to be
Speaker 4: innovative and put a think tank together. Say, Maggie Johnson,
Speaker 4: you brought all these movie theaters in the concession staying
Speaker 4: cannot now buy lipstick. I don't know the answer to it,
Speaker 4: but I think that we've got to figure out a
Speaker 4: way and figure out a path and figure out a tributary.
Speaker 5: I just don't want us to make the same mistakes
Speaker 5: that our generations before us me meaning like people would knock.
Speaker 3: Martin Luther King Jr. For his methods, and.
Speaker 5: You know, different organizations would knock each other and say, no,
Speaker 5: we should be doing it this way, we should be
Speaker 5: doing it that way. It's like yo, as long as
Speaker 5: everybody's doing something, I feel like it all can be effective.
Speaker 1: In a sense. I'm gonna meet you on a fifty
Speaker 1: yard line. If you got beef with.
Speaker 4: Somebody, Me and you were friends and you find out
Speaker 4: who you got beef with, I'm at dinner with You're like, oh, man,
Speaker 4: I thought we was together, don't worry about it was
Speaker 4: just cheesecake.
Speaker 1: We ain't even talk about you. You would look at
Speaker 1: me with a.
Speaker 4: Different kind of eye, like, came, man, if we in
Speaker 4: it together, how are you carrousing with the person who
Speaker 4: is against me? And so I think that there's gotta
Speaker 4: be a line in the sand of how it is
Speaker 4: that we stand without attacking each other. I think that's
Speaker 4: where where the rubbers the road. That can be many
Speaker 4: different paths. I spoke at a college last week in Michigan,
Speaker 4: and I asked them who is the head of the
Speaker 4: LGBTQ movement, and all of these college students, nobody can
Speaker 4: answer it. And I said, do you all believe that
Speaker 4: LGBTQ has a movement? They said yes, and I said,
Speaker 4: you don't know. The head said no. I said, that's
Speaker 4: the memo black people gotta take. Have a movement without
Speaker 4: making one singular spokesperson, that what it is that we're
Speaker 4: doing can be rested on the back of the shoulder
Speaker 4: of one person being the leader. So the movement doesn't
Speaker 4: have to be just shopped in or Jasmine Crockett or
Speaker 4: Maxine Waters that all of us are moving towards that
Speaker 4: en but it is not one entity against another. The
Speaker 4: reality is Malcolm X made Martin King a better leader
Speaker 4: because he questioned his philosophy and he had to defend it.
Speaker 4: And so I think one of the things that the
Speaker 4: Detroit Passes did made a sharpened the conversation as to
Speaker 4: why it is that we're not going. So it's not
Speaker 4: just a social media post or rob Rob moment, but
Speaker 4: there's something really tangible for us to argue.
Speaker 1: To that point.
Speaker 5: I feel like Malcolm was wrong for that. And the
Speaker 5: reason I say that is because Martin Luther King Jr.
Speaker 5: Was doing real work in an area We needed him
Speaker 5: to do real work, meaning that he was building with
Speaker 5: john Na Kennedy and Lyndon B. Johnson to get actual
Speaker 5: legislation passed. But we need somebody like Martin, I mean,
Speaker 5: Malcolm raising hell in the streets.
Speaker 3: So to me, there was no reason for Malcolm to
Speaker 3: be calling out Martin, yes and vice versa.
Speaker 1: Yeah, yeah, I think it was calling out the philosophy.
Speaker 4: The students who are part of the civil rights movement
Speaker 4: before they could protest, before they could demonstrate, they argued
Speaker 4: on the college campus at the professor, and they had
Speaker 4: to have practice. So if somebody spits on you, that's
Speaker 4: what you do. They try to pull you out from
Speaker 4: the lunch counter, this is what you do. The reality
Speaker 4: is we are no longer arguing philosophies. We're just arguing
Speaker 4: about people and personality or who I don't like, who
Speaker 4: I agree with. But I think that iron sharpens iron
Speaker 4: in that space of arguing and articulating what we stand
Speaker 4: on and why there needs to be different tracks. My
Speaker 4: issue is not with people who argue against my methodology.
Speaker 1: My issue is with those who don't believe in nothing,
Speaker 1: who are just internet gangster.
Speaker 4: Oh, this ain't gonna work. We ain't never gonna stick together.
Speaker 4: This ain't gonna have no traction. Okay, then what are
Speaker 4: you gonna do?
Speaker 2: How those people reached out to you, the people that
Speaker 2: don't agree with what you're doing, like those pastors that
Speaker 2: took their congregation into buy Have you had those conversations
Speaker 2: who y'all can get on the same page and see
Speaker 2: some of the things.
Speaker 1: That yes, yes, yes.
Speaker 4: So as soon as I saw it, because I know them,
Speaker 4: three fourths of them, I text them, ay man, y'all
Speaker 4: on the wrong side of history.
Speaker 3: You said amen, He said, nigga.
Speaker 1: I said it was a Sunday.
Speaker 6: I said.
Speaker 1: It was a Sunday.
Speaker 4: So I said, hey man, I said, hey man, you're
Speaker 4: on the wrong side of history. He texted me back
Speaker 4: and said, hey, this is what I thought process was,
Speaker 4: This is why it is that we did it. I said,
Speaker 4: it would have gone a whole lot further and better
Speaker 4: if you had the conversation before you went in there.
Speaker 4: So I went on a college campus to go speak
Speaker 4: in Detroit, Wayne State. I come out of a lecturing
Speaker 4: and the presses there and says, what do you think
Speaker 4: about these pastors going to target?
Speaker 1: Said? What passed us?
Speaker 4: What are you talking about the reporter showed it to
Speaker 4: me on the phone, and so that's when I got
Speaker 4: in it. And I think that communication can solve a
Speaker 4: whole lot of issues on so many different levels, whether
Speaker 4: you married or whether you go on political agendas. Silence
Speaker 4: is the worst thing that you can ever do. But
Speaker 4: when we learn how to talk to each other and
Speaker 4: discuss it, I understood where it is that they were
Speaker 4: coming from. Those pastors are now walking alongside us for
Speaker 4: the Target fast. But I think that communication is necessary.
Speaker 4: I also want to put on record that I think
Speaker 4: that it's good for black people to be in a
Speaker 4: Republican party. I don't think all black should be Democrat.
Speaker 4: We need somebody else who is in there. But if
Speaker 4: you in there, you got to advocate for your people.
Speaker 4: At the same time, I.
Speaker 5: Saw you say that Target has been trying to reach
Speaker 5: out to you. Yes, you, I don't want to talk
Speaker 5: no diversity.
Speaker 4: No, you may not have a job next week. You've
Speaker 4: reached out during Black History mardw. I don't know if
Speaker 4: you're gonna make it to same Patrick's. I need somebody
Speaker 4: who got some job security and got some influence to
Speaker 4: make a decision. I think this generation doesn't want symbolic wins,
Speaker 4: they want substantive strides. And if you're just doing that
Speaker 4: to say we met, we talked all the street, credibility
Speaker 4: is gone. Needs somebody who can make a decision. And
Speaker 4: you got to ask and be what's in the mind
Speaker 4: of a CEO that can lose twelve million dollars a
Speaker 4: day and say I'm not meeting.
Speaker 2: So the person that reached out to you felt had
Speaker 2: no influence.
Speaker 1: Not enough influence.
Speaker 4: Yeah, so you're gonna send the black people out to
Speaker 4: talk to the black black guy, go talk to the black.
Speaker 1: Gun them down. Yeah, no, no, no, no, no.
Speaker 4: I need to talk to the CEO or I need
Speaker 4: to talk to somebody who was on that board of
Speaker 4: Target or who can really help me understand where you
Speaker 4: are and if you all are being punked by JD.
Speaker 4: Vance and Trump, tell me that let's figure out how
Speaker 4: we can walk alongside each other.
Speaker 3: That's what it is.
Speaker 1: Yeah, that's what it is.
Speaker 3: Yeah.
Speaker 6: You so I know that talking about meeting Eventually y'all
Speaker 6: want to have a conversation or there is something schedule
Speaker 6: right you guys will be meeting June twelfth of Minneapolis.
Speaker 1: That's when their stockholders meeting is yeah, so.
Speaker 4: We are planning on going now. I'm hoping that we
Speaker 4: have resolved by.
Speaker 1: Them, that's what I was getting. Yes, we can't wait till.
Speaker 4: June, but June twelfth and there Now it's an underground
Speaker 4: murmur that they don't even want to do an in
Speaker 4: person shareholders me.
Speaker 1: They want to do it by zoom.
Speaker 4: Want to show yes, yes, but that's why it's important
Speaker 4: for you to have the data to show how this
Speaker 4: has been impacted, how much money you've lost in the
Speaker 4: stock and what is at stake. So we wanted to
Speaker 4: take take all of that to the shareholders me to
Speaker 4: June twelfth.
Speaker 5: But you know, there was a bunch of Target shareholders
Speaker 5: who filed a class action lawsuit against Target, and they
Speaker 5: claim that Target artificially inflated stock prices and failed the
Speaker 5: one investors about how removing DEI and ESG, which is environmental,
Speaker 5: social and governance policies, could cause stock prices to plummet.
Speaker 5: And it also talks about how Target concealed the backlashes
Speaker 5: suffered from the.
Speaker 3: Pride Month campaign.
Speaker 5: Yes, after they removed the LGBTQ merchandise, and that's how
Speaker 5: they've been losing all of that money since November of
Speaker 5: twenty twenty four.
Speaker 4: The America's worst Nightmayre is the marginalized unit. Fine, if
Speaker 4: all of the different sectors came together, that's when you
Speaker 4: have real power. Fingers separated don't mean anything. Fingers together
Speaker 4: become a fists. The Poor People's Campaign is what doctor
Speaker 4: King was putting together. Just before he was assassinated. He said,
Speaker 4: the same poverty that's happening in Selma is the same
Speaker 4: poverty to us in.
Speaker 1: The Appalachian Mountains.
Speaker 4: What happened that really frightened Jagehoover against the Black Panther
Speaker 4: Party was they were unifying all marginalized people. So imagine,
Speaker 4: if we're dealing with immigration, we don't allow the media
Speaker 4: to just make it a Mexican issue. Let's talk about
Speaker 4: the five hundred thousand Haitians who are unprotected. Let's talk
Speaker 4: about the Africans who are being deported. Hear this family
Speaker 4: who they not even deporting back to Africa. They in
Speaker 4: jail right now in Panama, and we're not doing anything
Speaker 4: or raising the alarm.
Speaker 1: If all of.
Speaker 4: These factions come together, A sister out of Harvard University says,
Speaker 4: you to have a real revolution, you don't need one
Speaker 4: hundred percent participation, You only need three percent. If three
Speaker 4: percent of the population organized, you can shut any culture down,
Speaker 4: any government down, any society down.
Speaker 1: And what we're seeing in.
Speaker 4: These town hall meetings with these Republican senators and congress
Speaker 4: people is people are waking up saying, Hey, this and
Speaker 4: what I signed up for. This can't be the last
Speaker 4: train to Paris. Let me get out of here and
Speaker 4: change direction. So I think that you're getting ready to
Speaker 4: see a percolating in America of those who are marginalized,
Speaker 4: that it is not just.
Speaker 1: A race issue, it is a class issue. My last
Speaker 1: question for you, where are you at now? Numbers wise?
Speaker 6: Because I know you were looking to get one hundred
Speaker 6: thousand people by when's this Wednesday the fifth? When it
Speaker 6: starts and you are say.
Speaker 1: Yeah, you got one hundred and ten thousand.
Speaker 4: People got you have come and we did it before
Speaker 4: we ever got to the breakfast club.
Speaker 1: So now, y'all, we got to get to one fifty.
Speaker 1: We got to get to one fifty because numbers is power.
Speaker 4: It was important for me to have tangible evidence of
Speaker 4: how many people are standing behind us, that it is
Speaker 4: not just a post, it's not just lights and shares,
Speaker 4: but one hundred thousand people. I can press a button'send
Speaker 4: a email to say hey we outside in Target, Hey
Speaker 4: we in Cincinnati, so that the people at Target know
Speaker 4: that we mean business. That is not just symbolism, but
Speaker 4: there's substance behind you.
Speaker 2: How can people get behind you?
Speaker 1: Go to targetfast dot org.
Speaker 4: It's just one word there, you'll see what is our
Speaker 4: list of a demand. When it is that you sign
Speaker 4: up for Target fast, I'm gonna send you a digital
Speaker 4: directory to those three hundred thousand businesses.
Speaker 1: And even for those of you who.
Speaker 4: Don't go to church or watch online, I'm gonna send
Speaker 4: you a daily prayer devotional so that you can stay focused,
Speaker 4: no pun intended, so you can stay on Target for
Speaker 4: what it is that we're trying to get done.
Speaker 2: All right, Well, we appreciate you for joining us this morning.
Speaker 2: Targetfast dot org.
Speaker 4: Thank you so much, brother man, thank you. And when
Speaker 4: y'all come to Atlanta, I'm coming through. I ain't even
Speaker 4: got a ticket. I'm coming.
Speaker 3: Yeah, he came.
Speaker 5: Patter Jamal's popped up to my Black podcast Festival.
Speaker 1: I'm coming.
Speaker 5: I want to come to New birth Man, you gotta
Speaker 5: want to come on Sunday and check it out.
Speaker 1: Yeah, you gotta come. Absolutely, this room met to cross. Hey,
Speaker 1: let me say this to you. I'm from Baltimore.
Speaker 4: Do you know the first place I ever had Cray Charston,
Speaker 4: South Carolina, Monk's Corner, Monks Corner, Okay, Monk's Corner, A
Speaker 4: and me Church right there. James Blake, James Blake, just
Speaker 4: back in the eighties. It is the first place I
Speaker 4: ever had. My famous from Georgetown, South Carolina. So we
Speaker 4: used to come down there every summer.
Speaker 1: But Baltimore you had crabs and you from Baltimore. They
Speaker 1: better than Baltimore. Never does not go too far.
Speaker 4: Trauma, no, no, was trauma that I had to do
Speaker 4: it in South Carolina before is amazing.
Speaker 1: It's amazing. It's great. Just not as good as Baltimore,
Speaker 1: but it's good. Thank you all.
Speaker 2: Passing Jamal Brian is the Breakfast Club. Good morning, wake
Speaker 2: that ass up in the morning.
Speaker 1: The Breakfast Club