WEBVTT - Judging Sam: Millennial Frauds

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<v Speaker 1>Push k.

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<v Speaker 2>Welcome to judging Sam. I'm Liddy Jean Kott. The trial

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<v Speaker 2>of Sam Makemon Freed is now over and our coverage

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<v Speaker 2>is winding down, but there are a few things that

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<v Speaker 2>are still in my mind. While I was at reporting,

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<v Speaker 2>family and friends would often send me articles, and a

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<v Speaker 2>lot of these articles were by one particular writer, Elizabeth Lopato.

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<v Speaker 1>She's a reporter at The Verge.

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<v Speaker 2>Her stories about Sam Magmon Freed were sometimes funny, sometimes empathetic,

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<v Speaker 2>and they were always full of razor sharp insights. I

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<v Speaker 2>am so excited that she's joining me. Liz, thanks for

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<v Speaker 2>being here.

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<v Speaker 1>Let's get into it.

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<v Speaker 2>It's really nice to talk to you inside at a

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<v Speaker 2>normal hour instead of at one am or two am

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<v Speaker 2>in front of the courthouse.

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<v Speaker 3>No, it's amazing that we're not in the dark. I

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<v Speaker 3>think that's fantastic.

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<v Speaker 1>Yeah, what was this whole experience like for you?

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<v Speaker 3>I was kind of like getting shot out of a cannon.

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<v Speaker 2>You know.

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<v Speaker 3>I live in California most of the time, and so

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<v Speaker 3>I was living in New York for a month in

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<v Speaker 3>this sort of terrible bachelor pad with like modular everything

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<v Speaker 3>that came out of cupboards and a kitchen the size

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<v Speaker 3>of a postage stamp, and the trial was about all

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<v Speaker 3>I was doing. You know, I have some friends in

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<v Speaker 3>New York that I got to see on the weekends,

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<v Speaker 3>but really like I would stand outside the courthouse and

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<v Speaker 3>then I would sit through the trial, and then I

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<v Speaker 3>would go home and write, and then I would immediately

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<v Speaker 3>go to bed. So that was like an entire month

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<v Speaker 3>of just really being in it.

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<v Speaker 2>Did you have like a moment of extreme low, like

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<v Speaker 2>my lowest of the low when I was trying to

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<v Speaker 2>sleep on top of my computer on a poncho in

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<v Speaker 2>the rain at three am by the courthouse. That's when

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<v Speaker 2>I was like, how is this my life?

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<v Speaker 1>Did you have like that?

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<v Speaker 3>Did I have a moment like that? I don't think

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<v Speaker 3>I did. I kind of knew what I was getting

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<v Speaker 3>into because this is not my first time doing like

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<v Speaker 3>a pretty hardcore trial outing that that is going to

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<v Speaker 3>necessitate a certain amount of like standing outside. But I

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<v Speaker 3>will say there was a moment when it started raining

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<v Speaker 3>and I was like fully in rain gear and had

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<v Speaker 3>already been standing outside for hours when the rain started,

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<v Speaker 3>where I was like, Okay, well it's a good thing

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<v Speaker 3>I'm outdoorsy, because otherwise I think I would be pretty

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<v Speaker 3>upset by this.

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<v Speaker 2>I'm pretty sure you beat me pretty much every single day,

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<v Speaker 2>and most of the days you did make it into

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<v Speaker 2>the courtroom. There was one day where I asked another

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<v Speaker 2>reporter how much I would have to pay him to

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<v Speaker 2>get a spot, and he told me his price was

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<v Speaker 2>two thousand dollars. What what would have your price been?

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<v Speaker 3>So the entire reason and that I was getting into

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<v Speaker 3>the courtroom and I did get in every day, was

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<v Speaker 3>that for me and covering the trial, it was important

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<v Speaker 3>to give people a sense of what it was like

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<v Speaker 3>in the courtroom. You know. There were moments. I think

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<v Speaker 3>the most obvious one was when Sam was having that

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<v Speaker 3>sort of weird evidentiary hearing and there had been an

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<v Speaker 3>objection to the question about whether embezzlement was keeping customer

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<v Speaker 3>money safe, and he answered it anyway, and his lawyer

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<v Speaker 3>was like, Sam, you've been here for weeks now, you

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<v Speaker 3>didn't have to answer that question, and say I was like,

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<v Speaker 3>I know, but I felt like it was important. And

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<v Speaker 3>that was like a very light moment in the courtroom.

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<v Speaker 3>It was really really funny. And then I came out

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<v Speaker 3>of the courtroom and I realized that people were taking

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<v Speaker 3>it as like a rebuke, like his lawyer was mad

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<v Speaker 3>at him. And so there are moments like that where

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<v Speaker 3>actually physically being in the room is important for reading

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<v Speaker 3>the tone and you want to see what sort of

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<v Speaker 3>the jury is seeing. Although the jury wasn't there for this.

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<v Speaker 3>So I guess this is a long winded way of saying,

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<v Speaker 3>like the assignment was for me to get into the courtrooms.

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<v Speaker 3>The answer is you could not have paid me un

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<v Speaker 3>Thus you were going to give me, like, you know,

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<v Speaker 3>enough to cover the my salary.

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<v Speaker 1>Like, yeah, that's so true. I do.

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<v Speaker 2>I remember that moment that you're talking about, and if

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<v Speaker 2>you looked at the transcripts, it could have been interpreted

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<v Speaker 2>one way, and if you're actually there, it seemed really different.

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<v Speaker 2>One of my favorite articles that you wrote early on

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<v Speaker 2>was about the millennial vocabulary that came up during Sam

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<v Speaker 2>Aemunfried's trial. What are some examples of the millennial words

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<v Speaker 2>that were used that you still remember?

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<v Speaker 3>Everything was stuff and things and those are the two

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<v Speaker 3>things that really stood out to me. You know, I

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<v Speaker 3>was looking at these charts, these Excel spreadsheets that Caroline

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<v Speaker 3>Ellison had made, and it would be like she's referring

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<v Speaker 3>to what was she says was a bribe paid to

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<v Speaker 3>Chinese officials, and she was like, you know, several million

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<v Speaker 3>for the thing. And it's like, I am so embarrassed

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<v Speaker 3>from my entire generation right now. This is humiliating. This

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<v Speaker 3>is not even a good code. And also this is

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<v Speaker 3>like such specific internet speak. You know, if you've looked

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<v Speaker 3>at like the Enron documents or any of the other

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<v Speaker 3>sort of documents associated with financial frauds, they're usually a

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<v Speaker 3>little more sophisticated than this, you know, I mean, in

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<v Speaker 3>fairness to Caroline Elison, I think that the sort of

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<v Speaker 3>language she was using was truer to how she spoke

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<v Speaker 3>and was truer to like her personality. So in that sense,

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<v Speaker 3>you know, it's it's it's less embarrassing than some of

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<v Speaker 3>the corporate speak that we've heard. Like, you know, if

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<v Speaker 3>you've ever read a press release where a company is

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<v Speaker 3>kind of trying to hide the fact that they're doing

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<v Speaker 3>layoffs and they're talking about like headcount reductions or like

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<v Speaker 3>strategic restructurings or whatever, there's like a certain kind of

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<v Speaker 3>like goofy bloodlessness to it. And so it's just like,

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<v Speaker 3>I guess a question of which sort of goofy euphemism.

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<v Speaker 3>You want do you want the one that's that Internet speaker.

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<v Speaker 3>Do you want the one that's you know, MBA speak

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<v Speaker 3>because it's going to be Charkin either way.

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<v Speaker 1>Yeah, exactly.

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<v Speaker 2>And the word the thing as a millennial To defend

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<v Speaker 2>it for a second, it's a super versatile word. You

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<v Speaker 2>can say I did a thing, which maybe means you

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<v Speaker 2>bought a house, got engaged. It can also be a

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<v Speaker 2>word used apparently to cover up a massive fraud. The

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<v Speaker 2>thing could be possibly allegedly a bribe.

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<v Speaker 1>It's a word.

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<v Speaker 2>Not many words can cover such a vast array of

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<v Speaker 2>possible meanings.

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<v Speaker 3>And I also have to say when I wrote that,

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<v Speaker 3>I sent it to one of my editors and he

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<v Speaker 3>was like, you have just blown up my entire spot.

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<v Speaker 3>All of my edits sound like this. And I was like,

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<v Speaker 3>I know, Richard, like I'm aware I also talk like this.

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<v Speaker 3>I was hyper aware of every time I said thing

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<v Speaker 3>or stuff I think for the next two weeks where

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<v Speaker 3>I was like, oh my god, I sound just like this.

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<v Speaker 3>This is what I sound like to judging.

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<v Speaker 2>Sam will be back in a minute, we're back. I'm

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<v Speaker 2>also curious, so you know, before you covered the trial

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<v Speaker 2>of Sam Kmunfried. You covered the Elizabeth Holmes trial, and

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<v Speaker 2>I'm curious what similarities and differences you saw between both

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<v Speaker 2>of them. Starting with let's say the similarities, I'm going to.

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<v Speaker 3>Start by saying this is specifically my opinion, but I

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<v Speaker 3>think that there is a similar level of delusion involved

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<v Speaker 3>with both Sam Beckmunfried and Elizabeth Holmes. And the reason

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<v Speaker 3>I say that is that if you go and look

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<v Speaker 3>at the statistics for going to trial against the federal government,

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<v Speaker 3>people don't succeed, you know, in the Southern District of

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<v Speaker 3>New York. Those odds are are terrible. And if you

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<v Speaker 3>just plead guilty and you sort of throw yourself on

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<v Speaker 3>the judge's and you say I've done I've done something terrible,

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<v Speaker 3>I feel bad about it. I want to repay my

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<v Speaker 3>debt to society. One of the things that you can

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<v Speaker 3>possibly do is shorten your sentence because you seem like

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<v Speaker 3>you have accepted that you've done wrong, and you are,

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<v Speaker 3>you know, contrite.

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<v Speaker 1>And you're saving the government a lot of money exactly.

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<v Speaker 3>And so if you are going to trial, it's because

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<v Speaker 3>you think you have a chance of acquittal. I think,

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<v Speaker 3>and both Elizabeth Holmes and Sam Bankman freed were obviously

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<v Speaker 3>very good at talking to people before their fall. They

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<v Speaker 3>were very good at convincing people to give them money,

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<v Speaker 3>and so I think there was some level of, oh, well,

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<v Speaker 3>if I just tell my side of the story, everybody

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<v Speaker 3>will immediately understand, because everybody always understands when I tell

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<v Speaker 3>my side of the story. So that was the big

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<v Speaker 3>similarity I saw. I think Elizabeth Holmes was better at

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<v Speaker 3>that than Sam was. She was certainly better at engendering sympathy.

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<v Speaker 3>It didn't, you know, wind up mattering that much because

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<v Speaker 3>she was still found guilty on most of the counts.

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<v Speaker 2>But you mean, do you mean when she took the stand,

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<v Speaker 2>because they both also took the stand, right.

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<v Speaker 3>Yeah, So when Elizabeth Holmes got on the stand, I

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<v Speaker 3>think she did a much better job of seeming sympathetic,

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<v Speaker 3>and I think in some ways she ameliorated some of

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<v Speaker 3>the damage that had been done by the prosecution, because

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<v Speaker 3>up to that point, every time we had heard her voice,

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<v Speaker 3>it had been a recording of her lying and you know,

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<v Speaker 3>establishing that she was a person, establishing that you know,

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<v Speaker 3>she had a background that you know, there were specific

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<v Speaker 3>things in the company that she was really invested in

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<v Speaker 3>or really believed in. I think that worked to her advantage.

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<v Speaker 3>I think that the evidence in her case was pretty overwhelming,

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<v Speaker 3>but she did They did manage to knock down a

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<v Speaker 3>couple of the charges, specifically the ones related to patients.

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<v Speaker 3>She was found not guilty of defrauding patients, and I

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<v Speaker 3>think that, again, given the overwhelming statistics, when it comes

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<v Speaker 3>to a government prosecution, is actually a pretty big whim

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<v Speaker 3>So in that sense, I think she was much more

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<v Speaker 3>convincing than Sam, partially because she was basically the same

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<v Speaker 3>person on the direct and on the cross. There were

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<v Speaker 3>to certainly times where she seemed uncomfortable, or she seemed nervous,

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<v Speaker 3>or even angry or frustrated, but she was visibly and

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<v Speaker 3>audibly the same.

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<v Speaker 2>I have to ask us did she use the voice?

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<v Speaker 3>Oh my god? So I have a lot of thoughts

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<v Speaker 3>about this. I can't believe I'm about to go to

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<v Speaker 3>bat for Elizabeth Holmes. I think we're the same age.

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<v Speaker 3>There was an idea that the reason women weren't being

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<v Speaker 3>taken seriously in the workplace was just that we didn't

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<v Speaker 3>talk right. We talked to girly, we up talked. It

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<v Speaker 3>was vocal fry and like if you ever heard Matt

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<v Speaker 3>Levine speak, he does all of those things, but nobody cares.

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<v Speaker 3>And so there were women who change the way that

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<v Speaker 3>they spoke and the hopes of being taken more seriously.

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<v Speaker 3>And I think that Elizabeth Holmes probably did that too,

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<v Speaker 3>And so the thing that people think of as being

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<v Speaker 3>quote unquote the voice is actually a response to the

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<v Speaker 3>idea that if she spoke the way that women naturally speak,

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<v Speaker 3>she wasn't.

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<v Speaker 2>Going to be taken seriously by anybody, right, And it's like,

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<v Speaker 2>you can't win, right because if you change the way

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<v Speaker 2>you speak, people are like wondering why you sound different.

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<v Speaker 2>And then if you sound like a woman, people don't

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<v Speaker 2>like that you sound like a woman. So maybe that's

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<v Speaker 2>not a fair thing to hold against her, and maybe

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<v Speaker 2>the fraud is, but maybe the voice is actually a

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<v Speaker 2>bit of a red herring here.

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<v Speaker 3>Yeah, the fraud is totally fair. The voice thing I

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<v Speaker 3>think is, I think that that's sort of a distraction.

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<v Speaker 3>You know, it's people wanting to say that she's so fake,

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<v Speaker 3>that even her voice is fake, that everything about her

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<v Speaker 3>is fake, and I just don't think that's true. But

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<v Speaker 3>you know, I certainly understand how when somebody carries off

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<v Speaker 3>a fraud of that scale comes possible to think, you know,

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<v Speaker 3>all of these quirks are these real too? And I

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<v Speaker 3>think there was some of that with Sam as well,

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<v Speaker 3>you know. And so in Sam's case, it's like the

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<v Speaker 3>wild hair and like he's kind of unkempt and a

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<v Speaker 3>little shaggy because he doesn't care about what he looks like,

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<v Speaker 3>because he's not shallow like the.

0:12:27.076 --> 0:12:29.356
<v Speaker 1>Rest of us thinking of that deeper things.

0:12:29.796 --> 0:12:33.196
<v Speaker 3>Right, And you know, I do think that that was

0:12:33.236 --> 0:12:35.756
<v Speaker 3>an image thing, but I also suspect it's an image

0:12:35.756 --> 0:12:38.796
<v Speaker 3>thing that came from something real. I do think that

0:12:38.916 --> 0:12:42.236
<v Speaker 3>on some level he probably doesn't care that much about

0:12:42.916 --> 0:12:47.196
<v Speaker 3>what he looks like, and that you know, underneath any

0:12:47.276 --> 0:12:49.356
<v Speaker 3>kind of image making, if it's going to be successful,

0:12:49.396 --> 0:12:52.116
<v Speaker 3>there is like a stratum of something real. Like we

0:12:52.116 --> 0:12:55.836
<v Speaker 3>were looking at the photos of him from his frat days,

0:12:55.836 --> 0:12:57.476
<v Speaker 3>Like there was that photo of him with Gary Wong,

0:12:57.836 --> 0:13:00.876
<v Speaker 3>and he's dressed the same way, and like, certainly like

0:13:01.036 --> 0:13:04.796
<v Speaker 3>branding is an important part of business, but the branding

0:13:04.876 --> 0:13:07.396
<v Speaker 3>does come from the way this guy actually did dress.

0:13:07.716 --> 0:13:10.716
<v Speaker 3>So you know, it's one of those things whereas like

0:13:10.756 --> 0:13:13.836
<v Speaker 3>there's not the sharp delineation between what's real and what's

0:13:13.876 --> 0:13:15.556
<v Speaker 3>not that I think a lot of people would.

0:13:15.356 --> 0:13:17.276
<v Speaker 1>Like, Yeah, it's interesting.

0:13:17.316 --> 0:13:19.396
<v Speaker 2>But they also are both parallel in the sense that,

0:13:20.236 --> 0:13:22.076
<v Speaker 2>and I think you wrote about this, they both did

0:13:22.676 --> 0:13:25.236
<v Speaker 2>make themselves into characters, and that's part of what made

0:13:25.236 --> 0:13:28.996
<v Speaker 2>them so compelling to write about, right, Yeah, or became characters.

0:13:29.116 --> 0:13:31.556
<v Speaker 2>I guess it's arguable how much they did it on purpose,

0:13:32.196 --> 0:13:34.116
<v Speaker 2>but to some degree it feels like they both must

0:13:34.116 --> 0:13:37.196
<v Speaker 2>have a little bit been making themselves into characters.

0:13:37.956 --> 0:13:39.556
<v Speaker 3>I think it was more than a little bit. They

0:13:39.596 --> 0:13:44.036
<v Speaker 3>both had hired very powerful pr people, and so you know,

0:13:44.196 --> 0:13:47.076
<v Speaker 3>I do think that they had these images that were

0:13:47.076 --> 0:13:50.836
<v Speaker 3>shaped for them, but I think the images came from

0:13:50.876 --> 0:13:53.716
<v Speaker 3>something underneath that that was real. Because again, like if

0:13:53.716 --> 0:13:56.676
<v Speaker 3>you're thinking about marketing, you're thinking about advertising, the most

0:13:56.716 --> 0:13:59.436
<v Speaker 3>powerful stuff you can use is the truth, you know,

0:14:01.596 --> 0:14:04.836
<v Speaker 3>So there is some sort of stratum under there where

0:14:04.876 --> 0:14:07.196
<v Speaker 3>there is a thing that's real and it's just been

0:14:07.516 --> 0:14:10.356
<v Speaker 3>you know, presented in a certain way or polished to

0:14:10.396 --> 0:14:14.676
<v Speaker 3>a certain sheen that makes it into a character or

0:14:14.676 --> 0:14:17.996
<v Speaker 3>even a caricature that's then easier for people to digest

0:14:18.036 --> 0:14:20.036
<v Speaker 3>and easier for people to write about, and easier for

0:14:20.036 --> 0:14:21.756
<v Speaker 3>people to think about and that sort of sticks in

0:14:21.796 --> 0:14:22.156
<v Speaker 3>the mind.

0:14:23.316 --> 0:14:25.436
<v Speaker 2>I remember, I think, I remember you telling me that

0:14:25.516 --> 0:14:28.196
<v Speaker 2>you felt a little bit differently about Elizabeth Holmes after

0:14:28.236 --> 0:14:29.036
<v Speaker 2>she took the stand.

0:14:30.276 --> 0:14:33.676
<v Speaker 3>I felt again, I felt more sympathetic to her. I

0:14:33.716 --> 0:14:36.356
<v Speaker 3>still felt that she had probably done what she was

0:14:36.396 --> 0:14:40.036
<v Speaker 3>accused of, but she was successfully humanized herself, and so

0:14:40.356 --> 0:14:42.556
<v Speaker 3>in that sense, I think her testimony was successful in

0:14:42.636 --> 0:14:45.236
<v Speaker 3>making me sympathetic in a way that Sam's was not.

0:14:45.996 --> 0:14:47.116
<v Speaker 1>Yeah, that was my question.

0:14:47.636 --> 0:14:52.156
<v Speaker 2>What impact did Sam Mankman Free taking the stand have

0:14:52.516 --> 0:14:53.796
<v Speaker 2>on how you thought about the case?

0:14:54.196 --> 0:14:57.476
<v Speaker 3>You know, there are a couple of things, and one

0:14:57.516 --> 0:15:01.716
<v Speaker 3>of the big ones is the obvious lying. Just the

0:15:01.876 --> 0:15:05.796
<v Speaker 3>obvious lying that took place on the cross examination. And

0:15:05.796 --> 0:15:08.196
<v Speaker 3>there were places where I think Elizabeth Holmes was obviously

0:15:08.236 --> 0:15:12.276
<v Speaker 3>obfus skating to but she wasn't being presented with something

0:15:12.316 --> 0:15:14.916
<v Speaker 3>she'd obviously said and then going oh, I don't remember that,

0:15:15.356 --> 0:15:18.756
<v Speaker 3>you know, especially because we had all of this detailed

0:15:18.836 --> 0:15:21.916
<v Speaker 3>recollection of his glory days at Jane Street on the

0:15:21.956 --> 0:15:24.396
<v Speaker 3>direct where he was remembering stuff that had happened five

0:15:24.476 --> 0:15:26.836
<v Speaker 3>ten years before, and then we get to the cross

0:15:26.836 --> 0:15:29.116
<v Speaker 3>and he can't remember what he said last week come on,

0:15:30.076 --> 0:15:33.156
<v Speaker 3>So there was That was something that really I think

0:15:33.516 --> 0:15:35.636
<v Speaker 3>changed how I felt about him, because coming off of

0:15:35.676 --> 0:15:39.436
<v Speaker 3>the direct, he did manage to present what I think

0:15:39.516 --> 0:15:41.996
<v Speaker 3>was probably something like the old Sam mcmunfried. He was

0:15:42.036 --> 0:15:45.036
<v Speaker 3>occasionally charming, He managed to tell a story pretty well.

0:15:45.556 --> 0:15:48.316
<v Speaker 3>There were moments in which you sort of where he

0:15:48.396 --> 0:15:50.996
<v Speaker 3>was funny, I think, and where I think he could

0:15:51.036 --> 0:15:54.636
<v Speaker 3>be convincing, even though there were definitely moments where he

0:15:54.716 --> 0:15:57.556
<v Speaker 3>was definitely answering a question that was not the question

0:15:57.596 --> 0:15:59.196
<v Speaker 3>that was put to him, and that seemed to get

0:15:59.196 --> 0:16:01.596
<v Speaker 3>on the judge's nerves quite a bit because it was

0:16:01.636 --> 0:16:05.596
<v Speaker 3>a recurring phenomenon and it's not how court works. You

0:16:05.596 --> 0:16:07.756
<v Speaker 3>can do that with journalists, but you can't do that

0:16:07.836 --> 0:16:10.756
<v Speaker 3>under oath. They'll ask the same question again. You're on

0:16:10.796 --> 0:16:15.116
<v Speaker 3>their time, so the you know, I think that the

0:16:15.196 --> 0:16:23.276
<v Speaker 3>direct mostly worked for him, except that he was providing

0:16:23.276 --> 0:16:27.316
<v Speaker 3>an alternative explanation for something that we had heard several

0:16:27.316 --> 0:16:30.876
<v Speaker 3>witnesses corroborating each other's stories on and he was the

0:16:30.916 --> 0:16:34.436
<v Speaker 3>only person providing that explanation and he had no documentation

0:16:34.556 --> 0:16:36.796
<v Speaker 3>to come with it, and like that was one of

0:16:36.796 --> 0:16:38.876
<v Speaker 3>the things that I think the prosecution really had going

0:16:38.916 --> 0:16:41.516
<v Speaker 3>for them is that even though a lot of you know,

0:16:43.436 --> 0:16:46.756
<v Speaker 3>text messages, slack messages, all of those things had been destroyed,

0:16:47.676 --> 0:16:50.996
<v Speaker 3>they still had some emails, and they had some spreadsheets,

0:16:51.036 --> 0:16:55.316
<v Speaker 3>and they had some memos, and that provided sort of

0:16:55.356 --> 0:16:59.716
<v Speaker 3>an undergirding for the testimony. So that was a big

0:16:59.756 --> 0:17:01.836
<v Speaker 3>part of it. And the other piece of it was

0:17:01.876 --> 0:17:08.476
<v Speaker 3>that he seemed to be trying to thread the needle

0:17:08.796 --> 0:17:14.196
<v Speaker 3>in a way that he was not exactly lying, but

0:17:14.316 --> 0:17:21.196
<v Speaker 3>he wasn't exactly telling the truth, and that read both

0:17:21.196 --> 0:17:23.636
<v Speaker 3>as arrogant and untrustworthy, I think, at least to me,

0:17:23.996 --> 0:17:28.156
<v Speaker 3>where he would start, you know, these sort of word

0:17:28.196 --> 0:17:31.756
<v Speaker 3>salad answers with to my recollection, as I recall at

0:17:31.796 --> 0:17:37.116
<v Speaker 3>the time, whatever jargon, jargon, jargon, jargon, jargon, and then

0:17:37.156 --> 0:17:39.756
<v Speaker 3>the judge would say something like, so you're saying you

0:17:39.796 --> 0:17:42.756
<v Speaker 3>could do whatever you wanted, essentially, and then Sam would

0:17:42.756 --> 0:17:44.716
<v Speaker 3>have to say yes, because that was what he meant.

0:17:45.396 --> 0:17:47.636
<v Speaker 3>And that was like about the document retention policy, you

0:17:47.676 --> 0:17:51.356
<v Speaker 3>may recall. So there were these moments where he just

0:17:53.716 --> 0:17:57.196
<v Speaker 3>he made himself read as much more untrustworthy than I

0:17:57.196 --> 0:18:00.036
<v Speaker 3>think he needed to, and so that made me a

0:18:00.036 --> 0:18:03.996
<v Speaker 3>lot less sympathetic to him, even though I think maybe

0:18:04.036 --> 0:18:08.796
<v Speaker 3>a lot of the circumstances around THERENOS and FTX were similar.

0:18:10.156 --> 0:18:12.556
<v Speaker 2>Yeah, do you think what you're saying is kind of

0:18:12.596 --> 0:18:14.436
<v Speaker 2>making me think that maybe, at the end of the day,

0:18:15.076 --> 0:18:18.556
<v Speaker 2>Elizabeth Holmes was just better at people than say, makemen freed.

0:18:19.276 --> 0:18:22.516
<v Speaker 3>Oh, that's definitely true. Elizabeth Holmes's big skill was people.

0:18:23.756 --> 0:18:28.916
<v Speaker 3>And I was thinking about it because with a lot

0:18:28.996 --> 0:18:31.756
<v Speaker 3>of these folks where you're told someone is charming, like

0:18:32.316 --> 0:18:34.476
<v Speaker 3>I'm thinking of like Adam Newman at WEE Work, even

0:18:34.516 --> 0:18:37.356
<v Speaker 3>though he hasn't done anything fraudulent. He just enriched himself

0:18:37.396 --> 0:18:40.316
<v Speaker 3>and told everybody what he was doing. But the skills

0:18:40.396 --> 0:18:44.036
<v Speaker 3>don't always translate on screen, so you might see a

0:18:44.036 --> 0:18:46.556
<v Speaker 3>clip of this person and just being like, why why

0:18:46.596 --> 0:18:49.116
<v Speaker 3>were people following him? I don't get it. But with

0:18:49.196 --> 0:18:51.396
<v Speaker 3>Elizabeth Holmes, the thing that she was really good at,

0:18:51.436 --> 0:18:52.996
<v Speaker 3>I think, and we got this in a lot of

0:18:52.996 --> 0:18:57.236
<v Speaker 3>the testimony was making other people feel heard and feel important.

0:18:57.596 --> 0:18:59.516
<v Speaker 3>And that was the thing that we would hear over

0:18:59.596 --> 0:19:02.876
<v Speaker 3>and over again, was that you'd bring her a concern

0:19:03.756 --> 0:19:05.996
<v Speaker 3>and it sounded like she was taking it seriously and

0:19:06.036 --> 0:19:09.876
<v Speaker 3>really listening to you. And then Sunny Balani and be like,

0:19:09.876 --> 0:19:14.636
<v Speaker 3>we're not doing that, and also you suck and obviously

0:19:14.676 --> 0:19:18.156
<v Speaker 3>the two of them were coordinating. But her skill set

0:19:18.236 --> 0:19:21.676
<v Speaker 3>was really making people feel important, and that was part

0:19:21.676 --> 0:19:24.836
<v Speaker 3>of you know, that's that's a fairly important people skill.

0:19:24.956 --> 0:19:27.276
<v Speaker 3>Like that is a really good people skill, like being

0:19:27.276 --> 0:19:32.036
<v Speaker 3>able to make someone feel listened to, and Sam is

0:19:32.076 --> 0:19:32.716
<v Speaker 3>not good at that.

0:19:33.756 --> 0:19:35.956
<v Speaker 2>So what do you think you know from watching the

0:19:35.996 --> 0:19:40.076
<v Speaker 2>trial following the case, at some point he did build

0:19:40.076 --> 0:19:43.756
<v Speaker 2>this company that was very successful. What was his skill set?

0:19:44.996 --> 0:19:51.036
<v Speaker 3>I think Sam was uniquely suited to crypto because he

0:19:51.116 --> 0:19:55.396
<v Speaker 3>made people feel like if they didn't understand him, it

0:19:55.436 --> 0:19:59.556
<v Speaker 3>was because they were too stupid to understand him. Just

0:19:59.716 --> 0:20:05.876
<v Speaker 3>real talk thinking about like the way that he answered

0:20:05.956 --> 0:20:10.436
<v Speaker 3>questions when they were put to him, and also Nishad

0:20:10.516 --> 0:20:13.356
<v Speaker 3>Singh's testimony that he found Sam really intimidating. I think

0:20:13.396 --> 0:20:18.556
<v Speaker 3>probably a lot of people found Sam really intimidating, and

0:20:19.116 --> 0:20:23.876
<v Speaker 3>so I think there was a certain element of being

0:20:23.916 --> 0:20:28.516
<v Speaker 3>able to make other people feel stupid and feel that

0:20:28.596 --> 0:20:31.476
<v Speaker 3>he was smart and they were dumb. That was part

0:20:31.476 --> 0:20:36.076
<v Speaker 3>of what built that empire, because you know, there is

0:20:36.116 --> 0:20:40.676
<v Speaker 3>a it's a strategy you can do that you can

0:20:40.716 --> 0:20:42.916
<v Speaker 3>bowldlose your way through people if you want. It's not

0:20:42.956 --> 0:20:46.636
<v Speaker 3>a strategy I personally would recommend, particularly because it tends

0:20:46.676 --> 0:20:48.796
<v Speaker 3>to leave a lot of really pissed off people behind you.

0:20:50.996 --> 0:20:53.756
<v Speaker 3>But it can work. And so if you think about,

0:20:54.636 --> 0:20:59.276
<v Speaker 3>you know, going into a VC meeting and playing a

0:20:59.356 --> 0:21:03.036
<v Speaker 3>video game during it while you're answering these questions, which

0:21:03.076 --> 0:21:06.036
<v Speaker 3>is a very famous anecdote. Right, he did that several times.

0:21:06.756 --> 0:21:09.516
<v Speaker 3>To me, that reads as arrogant and insulting. That's not

0:21:09.596 --> 0:21:11.596
<v Speaker 3>somebody I want to work with. That's not somebody who

0:21:11.636 --> 0:21:13.596
<v Speaker 3>I think is going to be receptive to my ideas

0:21:13.756 --> 0:21:17.156
<v Speaker 3>or who I want to trust with my money. But

0:21:17.276 --> 0:21:19.996
<v Speaker 3>to other people, I can certainly see that reading as like,

0:21:20.076 --> 0:21:22.116
<v Speaker 3>this guy is so smart he doesn't actually have to

0:21:22.116 --> 0:21:24.396
<v Speaker 3>pay attention to me in order to answer my questions.

0:21:24.836 --> 0:21:27.596
<v Speaker 3>This guy is so far beyond what I'm doing that

0:21:28.116 --> 0:21:34.076
<v Speaker 3>our conversation isn't enough to stimulate him, and so he

0:21:34.116 --> 0:21:37.116
<v Speaker 3>can simultaneously do two or three other things and not

0:21:37.196 --> 0:21:41.276
<v Speaker 3>miss abeit. Ge whiz. He's so smart, right.

0:21:41.156 --> 0:21:44.036
<v Speaker 2>And it's perfect for an industry that's kind of built

0:21:44.196 --> 0:21:47.556
<v Speaker 2>on people maybe not fully understanding it, but feeling a

0:21:47.556 --> 0:21:49.676
<v Speaker 2>bit dumb about not fully understanding it.

0:21:50.596 --> 0:21:55.916
<v Speaker 3>Yeah, that's right. I mean I have explained NFTs to

0:21:56.076 --> 0:21:59.316
<v Speaker 3>a number of people, and every time I explain it

0:21:59.436 --> 0:22:02.716
<v Speaker 3>to a normal person, they say, wait, is that it is?

0:22:02.716 --> 0:22:05.876
<v Speaker 3>That all? And I'm like, yes, that's it. That's all.

0:22:06.276 --> 0:22:08.796
<v Speaker 3>There's no other extra, like there's you're not stupid, Like

0:22:08.836 --> 0:22:11.956
<v Speaker 3>that's what it is. And so I think this is

0:22:11.956 --> 0:22:17.076
<v Speaker 3>an industry where being able to use jargon in that

0:22:17.156 --> 0:22:19.836
<v Speaker 3>way can really convince people that they want to be

0:22:19.916 --> 0:22:21.996
<v Speaker 3>in on this like cool new technology that they don't

0:22:22.036 --> 0:22:24.996
<v Speaker 3>totally understand, but you know, if they don't get them

0:22:25.036 --> 0:22:26.556
<v Speaker 3>on the ground level, they're going to miss out. And

0:22:26.556 --> 0:22:29.476
<v Speaker 3>that fear of missing out is huge in crypto. I

0:22:29.476 --> 0:22:32.076
<v Speaker 3>think it's one of the main motivating forces actually for

0:22:32.156 --> 0:22:34.596
<v Speaker 3>a lot of sort of crypto shenanigans that we see.

0:22:35.436 --> 0:22:40.076
<v Speaker 3>And simultaneously, during that period where Sam was seeking investment,

0:22:40.396 --> 0:22:42.396
<v Speaker 3>that fear of missing out was a huge part of

0:22:42.436 --> 0:22:45.956
<v Speaker 3>the VC industry because all of this money had come

0:22:45.996 --> 0:22:49.436
<v Speaker 3>slashing into VC due to the low interest rates, and

0:22:49.756 --> 0:22:51.796
<v Speaker 3>so there wasn't you know, there weren't as many other

0:22:51.836 --> 0:22:54.156
<v Speaker 3>places you could park your money and make a decent return,

0:22:54.676 --> 0:22:56.716
<v Speaker 3>and so they had to find companies that looked like

0:22:56.756 --> 0:23:01.796
<v Speaker 3>they were going to be like powerhouses that would pay

0:23:01.796 --> 0:23:03.756
<v Speaker 3>off for this investment. And so you see the sort

0:23:03.756 --> 0:23:07.476
<v Speaker 3>of like the speed at which people were investing suggests

0:23:07.476 --> 0:23:10.156
<v Speaker 3>that almost no due diligence was being done. And we

0:23:10.156 --> 0:23:12.916
<v Speaker 3>saw that with Theranose too, Like there was a long

0:23:12.996 --> 0:23:15.396
<v Speaker 3>discussion of the due diligence that the vcs had done

0:23:15.396 --> 0:23:17.836
<v Speaker 3>on theraphose, and in many cases it was pretty minimal,

0:23:17.916 --> 0:23:20.916
<v Speaker 3>if there was any. So there was that kind of

0:23:21.036 --> 0:23:24.196
<v Speaker 3>environment where being able to make a strong first impression,

0:23:24.756 --> 0:23:29.076
<v Speaker 3>even without any kind of documentation or whatever, really really mattered.

0:23:29.276 --> 0:23:31.436
<v Speaker 3>And so making other people feel that he was super

0:23:31.476 --> 0:23:33.236
<v Speaker 3>smart and super on top of things and in this

0:23:33.316 --> 0:23:35.716
<v Speaker 3>hot new industry and he understood it and you didn't, like,

0:23:35.796 --> 0:23:37.916
<v Speaker 3>I think that that was a fairly powerful.

0:23:37.516 --> 0:23:40.396
<v Speaker 2>Thing, right, That makes sense. They're kind of like opposites.

0:23:40.396 --> 0:23:43.436
<v Speaker 2>Elizabeth Holmes made you feel special, you know, and therefore

0:23:43.436 --> 0:23:45.916
<v Speaker 2>you should give her your money. And Sam Magmunfried, I

0:23:45.916 --> 0:23:48.076
<v Speaker 2>guess made you feel like he was special, and therefore

0:23:48.076 --> 0:23:49.156
<v Speaker 2>you should give him your money.

0:23:49.996 --> 0:23:52.236
<v Speaker 3>Yeah. I think that's right. That's a good way of putting.

0:23:51.956 --> 0:24:02.196
<v Speaker 1>It, judging. Sam will be back in a minute. We're back.

0:24:03.196 --> 0:24:05.996
<v Speaker 2>I'm curious about you know, you write about tech a lot,

0:24:06.076 --> 0:24:08.396
<v Speaker 2>and it feels like there's been all these tech CEOs,

0:24:08.436 --> 0:24:10.356
<v Speaker 2>you've had these falls from grace.

0:24:11.636 --> 0:24:13.316
<v Speaker 1>Do you think that's going to have any impact on

0:24:13.356 --> 0:24:16.756
<v Speaker 1>the industry.

0:24:17.356 --> 0:24:21.596
<v Speaker 3>I don't know. I think one of the things that's

0:24:21.636 --> 0:24:24.036
<v Speaker 3>underappreciated about the tech industry is how much of it

0:24:24.076 --> 0:24:26.796
<v Speaker 3>is about marketing. And if you look all the way

0:24:26.796 --> 0:24:29.236
<v Speaker 3>back to Steve Jobs, a lot of the big Apple

0:24:29.316 --> 0:24:34.276
<v Speaker 3>moments are actually about marketing. And Apple's marketing department is

0:24:34.756 --> 0:24:39.236
<v Speaker 3>really integrated in terms of how they design products. It's

0:24:39.276 --> 0:24:41.316
<v Speaker 3>not just you know, the tech people come up with

0:24:41.316 --> 0:24:43.756
<v Speaker 3>something and then the marketing department sells it. The marketing

0:24:43.796 --> 0:24:48.476
<v Speaker 3>department is involved in the design. So I think in

0:24:48.516 --> 0:24:54.556
<v Speaker 3>that sense that renders the tech industry vulnerable to people

0:24:54.556 --> 0:24:57.476
<v Speaker 3>who are good at marketing in a way that maybe

0:24:57.476 --> 0:25:00.196
<v Speaker 3>some other industries are not. I don't know that it's

0:25:00.276 --> 0:25:05.356
<v Speaker 3>uniquely vulnerable. If you think about some of the scandals

0:25:05.356 --> 0:25:09.116
<v Speaker 3>that we've had over the years in the pharmat industr,

0:25:09.356 --> 0:25:13.756
<v Speaker 3>for instance, they've also been marketing related. So you know,

0:25:13.836 --> 0:25:19.276
<v Speaker 3>there was a big scandal boy about a decade ago

0:25:19.636 --> 0:25:24.436
<v Speaker 3>where a lot of pharmaceutical industries were selling antipsychotics for

0:25:24.556 --> 0:25:29.196
<v Speaker 3>indications they weren't approved for. Marketing is often the place

0:25:29.236 --> 0:25:32.236
<v Speaker 3>where you start to see this stuff happening. It's where

0:25:32.276 --> 0:25:34.796
<v Speaker 3>people promise stuff that they maybe aren't going to deliver.

0:25:34.956 --> 0:25:39.436
<v Speaker 3>So if you think about, for instance, Fire Festival, another

0:25:39.556 --> 0:25:44.516
<v Speaker 3>famous millennial fraud, the part that he was good at

0:25:45.036 --> 0:25:49.396
<v Speaker 3>was marketing. The part that people really got, you know,

0:25:49.876 --> 0:25:52.636
<v Speaker 3>got down. The part that made Fire Festival looks something,

0:25:53.076 --> 0:25:57.076
<v Speaker 3>looks so cool basically was all marketing. It was all marketing,

0:25:57.436 --> 0:25:59.676
<v Speaker 3>and they just there was nothing underneath it to support

0:25:59.676 --> 0:26:02.956
<v Speaker 3>the marketing. There there was no actual festival. And so

0:26:03.436 --> 0:26:08.636
<v Speaker 3>I think any industry where marketing is that important can

0:26:08.716 --> 0:26:12.276
<v Speaker 3>lead to sort of the cart pulling the horse right

0:26:12.356 --> 0:26:15.276
<v Speaker 3>where the marketing department gets all the way out there

0:26:15.836 --> 0:26:20.876
<v Speaker 3>and there's nothing underneath. And I think that was part

0:26:20.916 --> 0:26:24.996
<v Speaker 3>of what happened in FTX. And there was this sort

0:26:25.036 --> 0:26:27.996
<v Speaker 3>of marketing powerhouse that Sam had going and that he

0:26:28.116 --> 0:26:32.556
<v Speaker 3>was very good at. Obviously, like people knew what FTX was.

0:26:32.596 --> 0:26:35.316
<v Speaker 3>There was a Super Bowl ad, there was the FTX arena,

0:26:35.556 --> 0:26:38.796
<v Speaker 3>Like this was something that people were very aware of

0:26:39.956 --> 0:26:41.556
<v Speaker 3>in a way that they maybe were not aware of

0:26:41.556 --> 0:26:45.396
<v Speaker 3>other crypto companies. Like, for instance, Kraken or Coinbase, which

0:26:45.436 --> 0:26:50.316
<v Speaker 3>had been around longer. So I think that that emphasis

0:26:50.316 --> 0:26:57.316
<v Speaker 3>on marketing is part of what can be dangerous. So yeah,

0:26:57.356 --> 0:26:59.556
<v Speaker 3>I guess I don't know that the tech industry itself,

0:26:59.636 --> 0:27:01.676
<v Speaker 3>that the tech piece of this is the problem. I

0:27:01.676 --> 0:27:04.076
<v Speaker 3>think that the problem comes back to the thing that's

0:27:04.076 --> 0:27:06.796
<v Speaker 3>a problem in every industry, which is usually the marketing department.

0:27:07.316 --> 0:27:10.596
<v Speaker 2>Right, there's just a lot of any for marketing in tech.

0:27:11.956 --> 0:27:12.796
<v Speaker 3>Yes, definitely.

0:27:14.076 --> 0:27:14.796
<v Speaker 1>Are there any.

0:27:14.636 --> 0:27:18.996
<v Speaker 2>Moments from covering the trial of sam akmn Freed that

0:27:19.036 --> 0:27:20.556
<v Speaker 2>you think are really going to stick with you, or

0:27:20.596 --> 0:27:23.076
<v Speaker 2>like one particular moment that you think might stick with

0:27:23.116 --> 0:27:25.036
<v Speaker 2>you that you can see, you know, when you think

0:27:25.036 --> 0:27:27.076
<v Speaker 2>about the trial years from now, that you might still

0:27:27.116 --> 0:27:27.996
<v Speaker 2>think about that moment.

0:27:28.996 --> 0:27:31.196
<v Speaker 3>Yeah. I think one of the big ones actually was

0:27:31.236 --> 0:27:35.076
<v Speaker 3>pretty early, and it was Adam you DiDia. I got

0:27:35.076 --> 0:27:37.876
<v Speaker 3>out of his testimony and immediately texted my best friend,

0:27:38.116 --> 0:27:41.036
<v Speaker 3>who I was also college roommates with and who I

0:27:41.116 --> 0:27:44.036
<v Speaker 3>still see on a very regular basis. I texted, her,

0:27:44.956 --> 0:27:48.036
<v Speaker 3>if you ever testify against me, I am so fucked

0:27:48.996 --> 0:27:55.396
<v Speaker 3>like just imagining how pissed off and betrayed Adam Youydidio

0:27:55.396 --> 0:27:57.676
<v Speaker 3>would have to feel in order to agree to this

0:27:58.316 --> 0:28:00.996
<v Speaker 3>really is striking to me, because you know, if you

0:28:00.996 --> 0:28:02.796
<v Speaker 3>think about the people you're really loyal to and the

0:28:02.796 --> 0:28:06.236
<v Speaker 3>people you really love and what you would be willing

0:28:06.276 --> 0:28:10.276
<v Speaker 3>to do for them, you can serve imagine him being like, no,

0:28:10.276 --> 0:28:12.836
<v Speaker 3>I'm going to plead the fifth to everything. It's going

0:28:12.916 --> 0:28:14.996
<v Speaker 3>to be the fifth the whole way. And that's not

0:28:15.036 --> 0:28:18.836
<v Speaker 3>what he did. So that really stuck with me great.

0:28:18.836 --> 0:28:20.636
<v Speaker 2>And he didn't have to testify. It's not like he

0:28:20.716 --> 0:28:21.796
<v Speaker 2>had been charged with anything.

0:28:22.396 --> 0:28:24.236
<v Speaker 3>He hadn't been charged with anything, he didn't have a

0:28:24.276 --> 0:28:28.836
<v Speaker 3>cooperation agreement. So choosing to testify in that way suggested

0:28:28.916 --> 0:28:34.916
<v Speaker 3>someone who is genuinely very angry, very angry, and maybe

0:28:34.916 --> 0:28:37.476
<v Speaker 3>who felt very very betrayed by somebody he had once loved,

0:28:37.556 --> 0:28:40.356
<v Speaker 3>and so that was really striking to me. The other

0:28:40.396 --> 0:28:45.956
<v Speaker 3>big one was watching Sam's parents react to the verdict, which,

0:28:46.916 --> 0:28:49.596
<v Speaker 3>you know, we saw some evidence that they were involved

0:28:49.596 --> 0:28:53.076
<v Speaker 3>in FTX. How involved, I don't know, and I'm not

0:28:53.116 --> 0:28:55.476
<v Speaker 3>going to pretend that I have any good answers about that,

0:28:56.996 --> 0:29:00.356
<v Speaker 3>but there is something if you've ever seen a parent

0:29:00.396 --> 0:29:04.156
<v Speaker 3>in anguish, there's something about that that really sticks with

0:29:04.196 --> 0:29:10.836
<v Speaker 3>you and watching them receive the verdict and not only

0:29:10.876 --> 0:29:13.196
<v Speaker 3>receive the verdict and experience that anguish, but experience the

0:29:13.236 --> 0:29:17.636
<v Speaker 3>anguish in a room full of reporters and having no

0:29:18.036 --> 0:29:21.756
<v Speaker 3>privacy in that moment that really stuck with me. Like,

0:29:21.756 --> 0:29:26.516
<v Speaker 3>there was this moment where his father sort of doubled

0:29:26.556 --> 0:29:29.836
<v Speaker 3>over and his mother had her hands over her face,

0:29:30.476 --> 0:29:32.716
<v Speaker 3>and I watched the courtroom artist who was seated in

0:29:32.716 --> 0:29:35.996
<v Speaker 3>the row in front of them, turn around and start

0:29:35.996 --> 0:29:39.316
<v Speaker 3>sketching them, and you can see the sketch. It's out

0:29:39.316 --> 0:29:42.596
<v Speaker 3>there if you look. And it was such a genuinely

0:29:42.636 --> 0:29:45.756
<v Speaker 3>horrible moment, and it was also such a hugely public moment,

0:29:46.516 --> 0:29:49.396
<v Speaker 3>and those combination of things, like, really, that really stuck

0:29:49.436 --> 0:29:49.676
<v Speaker 3>with me.

0:29:51.316 --> 0:29:53.876
<v Speaker 1>Lizlie Patta, thank you so much for joining us.

0:29:54.396 --> 0:29:56.276
<v Speaker 3>Thank you, Lydia Jean, It's been great.

0:29:58.596 --> 0:30:01.196
<v Speaker 4>This episode of Judging Sam was hosted by Lydia Jean

0:30:01.276 --> 0:30:05.236
<v Speaker 4>kot Our court reporter Catherine Girardeau and Nisha Venken produced

0:30:05.236 --> 0:30:08.716
<v Speaker 4>this show. Sophie Crane is our editor. Our music was

0:30:08.756 --> 0:30:12.836
<v Speaker 4>composed by Matthias Bossi and John Evans of stell Wagons Symphonet.

0:30:13.476 --> 0:30:16.796
<v Speaker 4>Judging Sam is a production of Pushkin Industries. Got a

0:30:16.876 --> 0:30:19.236
<v Speaker 4>question or comment for me, there's a website for that

0:30:19.876 --> 0:30:26.436
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0:30:26.476 --> 0:30:30.596
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0:30:31.116 --> 0:30:34.116
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