1 00:00:02,720 --> 00:00:10,559 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. You're listening to the 2 00:00:10,600 --> 00:00:14,560 Speaker 1: Bloomberg Intelligence Podcast. Catch us live weekdays at ten am 3 00:00:14,600 --> 00:00:17,880 Speaker 1: Eastern on Apple Coarclay and Android Auto with the Bloomberg 4 00:00:17,920 --> 00:00:21,040 Speaker 1: Business App. Listen on demand wherever you get your podcasts, 5 00:00:21,360 --> 00:00:23,080 Speaker 1: or watch us live on YouTube. 6 00:00:24,120 --> 00:00:25,759 Speaker 2: Craig Trudell joins us. 7 00:00:25,800 --> 00:00:29,600 Speaker 3: Now our global autos are because Tesla, which I'm sure 8 00:00:30,080 --> 00:00:33,400 Speaker 3: Tesla will be at CS inactive there and probably has 9 00:00:33,440 --> 00:00:37,839 Speaker 3: been for well a decade and a half now, is 10 00:00:38,200 --> 00:00:41,640 Speaker 3: expected to deliver a lackluster number of cars. But I 11 00:00:41,680 --> 00:00:43,680 Speaker 3: don't know how much it matters at a one and 12 00:00:43,680 --> 00:00:47,160 Speaker 3: a half trillion dollar valuation, Craig. I'm guessing they could 13 00:00:47,200 --> 00:00:49,479 Speaker 3: deliver no cars and it wouldn't make much of a difference. 14 00:00:50,760 --> 00:00:53,440 Speaker 4: Yeah, it's been fascinating to watch because, I mean, just 15 00:00:53,479 --> 00:00:56,440 Speaker 4: in keeping with this AI theme, you know, on one hand, 16 00:00:56,520 --> 00:01:01,120 Speaker 4: Tesla has had this hugely you know, active run of 17 00:01:01,200 --> 00:01:04,240 Speaker 4: late with you know, selling investors on the notion that, 18 00:01:04,560 --> 00:01:06,800 Speaker 4: you know, speaking of AI, their vehicles are going to 19 00:01:06,800 --> 00:01:09,280 Speaker 4: be able to drive themselves. On the other hand, you've 20 00:01:09,319 --> 00:01:12,119 Speaker 4: seen Wall Street sort of get more and more comfortable 21 00:01:12,160 --> 00:01:15,080 Speaker 4: with the idea that people aren't actually you know, all 22 00:01:15,120 --> 00:01:17,320 Speaker 4: that inclined to go out and buy their their cars. 23 00:01:17,480 --> 00:01:19,679 Speaker 4: And you know, on one hand, you would you would 24 00:01:19,720 --> 00:01:23,600 Speaker 4: think that that, you know, vehicle sales would kind of 25 00:01:24,160 --> 00:01:29,200 Speaker 4: move in at least some correlation with the optimism about 26 00:01:29,600 --> 00:01:33,800 Speaker 4: the self driving capability that Musk has been promising for years. 27 00:01:33,800 --> 00:01:36,880 Speaker 4: And yet we've seen a sort of divergence here. Particularly, 28 00:01:36,920 --> 00:01:39,320 Speaker 4: I would say, you know, in the in the second 29 00:01:39,360 --> 00:01:42,080 Speaker 4: half of last year where the stock really took off. 30 00:01:42,200 --> 00:01:44,600 Speaker 4: To the company's credit, they did have a great third quarter, 31 00:01:44,959 --> 00:01:47,120 Speaker 4: but everyone saw coming that there was going to be 32 00:01:47,160 --> 00:01:50,600 Speaker 4: a big payback in the fourth quarter once once tax 33 00:01:50,640 --> 00:01:52,240 Speaker 4: credits in the US faded away. 34 00:01:52,520 --> 00:01:53,960 Speaker 2: So, Craig, that's kind of where I wanted to go. 35 00:01:53,960 --> 00:01:55,720 Speaker 5: I'd love to get your opinion as we finished out 36 00:01:55,720 --> 00:01:56,520 Speaker 5: twenty twenty five. 37 00:01:57,040 --> 00:01:59,200 Speaker 2: Where is the industry? 38 00:01:59,240 --> 00:02:01,840 Speaker 5: I'm fucking the vult wagons, the general motors, the tessels 39 00:02:02,400 --> 00:02:04,240 Speaker 5: in this transition to evs. 40 00:02:04,320 --> 00:02:07,800 Speaker 2: Are we stalled? Here? Are we stalled on hybrids? Are 41 00:02:07,800 --> 00:02:11,120 Speaker 2: we about to just reload and re accelerate? Where are 42 00:02:11,120 --> 00:02:11,440 Speaker 2: we here? 43 00:02:12,880 --> 00:02:15,399 Speaker 4: It's it's really a messy picture because you do have 44 00:02:15,720 --> 00:02:20,240 Speaker 4: a situation where Chinese manufacturers buy and large are are 45 00:02:20,280 --> 00:02:23,760 Speaker 4: having much less of an issue selling electric vehicles than 46 00:02:23,800 --> 00:02:27,800 Speaker 4: the rest of the world. You're seeing incumbents elsewhere in Europe, 47 00:02:28,000 --> 00:02:31,840 Speaker 4: uh and and particularly in the US really struggle to 48 00:02:32,040 --> 00:02:35,080 Speaker 4: to you know, make up lost ground, uh you know, 49 00:02:35,200 --> 00:02:38,200 Speaker 4: to the likes of Tesla, even as Musk has come 50 00:02:38,240 --> 00:02:41,080 Speaker 4: back to them a little bit. But particularly with with 51 00:02:41,240 --> 00:02:45,240 Speaker 4: those Chinese companies like b y d uh lately gi 52 00:02:45,320 --> 00:02:48,560 Speaker 4: Lee as well, having quite a bit of momentum. Uh. 53 00:02:48,880 --> 00:02:51,919 Speaker 4: And we've we've seen you know, policymakers sort of answer 54 00:02:52,040 --> 00:02:54,320 Speaker 4: to this and sort of bow to this reality. Just 55 00:02:54,360 --> 00:02:57,080 Speaker 4: in the last few weeks where you know, in Europe 56 00:02:57,160 --> 00:03:00,920 Speaker 4: you saw some softening of plans for twenty thirty five 57 00:03:01,040 --> 00:03:05,200 Speaker 4: to effectively phase out combustion engine vehicle sales. And you know, 58 00:03:05,280 --> 00:03:08,679 Speaker 4: in US we saw you know, a really dramatic move 59 00:03:09,080 --> 00:03:11,200 Speaker 4: out of Ford for them to you know, sort of 60 00:03:11,720 --> 00:03:14,720 Speaker 4: put out there that they expect to take almost twenty 61 00:03:14,720 --> 00:03:17,920 Speaker 4: billion dollars worth of charges tied to unwinding all of 62 00:03:18,800 --> 00:03:21,560 Speaker 4: you know, these ev projects, getting rid of the F one, 63 00:03:21,600 --> 00:03:24,400 Speaker 4: fifty lightning. It's really a messy picture for the rest 64 00:03:24,440 --> 00:03:25,000 Speaker 4: of the industry. 65 00:03:25,040 --> 00:03:27,400 Speaker 3: Paul loved the F one, He loved the I mean, 66 00:03:27,400 --> 00:03:29,480 Speaker 3: I loved it too, but I got to say, I 67 00:03:29,480 --> 00:03:32,120 Speaker 3: feel like the GMC Sierra, which they're going to keep making, 68 00:03:32,320 --> 00:03:34,079 Speaker 3: is an incredibly solid project. 69 00:03:34,080 --> 00:03:36,160 Speaker 2: The Silverado as well. 70 00:03:36,560 --> 00:03:40,600 Speaker 3: Therein lies the difference between US electric vehicles and Chinese 71 00:03:40,600 --> 00:03:42,840 Speaker 3: electric vehicles, Like I guess there are two, right, Craig. 72 00:03:43,440 --> 00:03:46,840 Speaker 3: The Chinese subsidize this industry to the tune of hundreds 73 00:03:46,840 --> 00:03:50,680 Speaker 3: of billions of dollars, whereas the US administration is positioned 74 00:03:50,720 --> 00:03:56,680 Speaker 3: firmly against EV's And you know, you're paying six figures 75 00:03:56,680 --> 00:03:58,800 Speaker 3: for an electric vehicle. If I could buy one now, 76 00:03:58,920 --> 00:04:01,040 Speaker 3: I would buy a Portia tie Can or maybe the 77 00:04:01,120 --> 00:04:04,600 Speaker 3: Sierra or maybe a Cayenne, you know, And in China 78 00:04:04,760 --> 00:04:07,360 Speaker 3: you're going to pay more like twenty thousand dollars for 79 00:04:07,440 --> 00:04:08,320 Speaker 3: an electric vehicle. 80 00:04:09,800 --> 00:04:10,920 Speaker 2: Yeah, I think, you. 81 00:04:10,840 --> 00:04:14,559 Speaker 4: Know, to the credit of you know, these Chinese manufacturers, 82 00:04:14,600 --> 00:04:17,440 Speaker 4: you have seen a company like by D try to 83 00:04:17,520 --> 00:04:19,600 Speaker 4: have you know, a little a bit of a cake 84 00:04:19,600 --> 00:04:22,640 Speaker 4: and eat it too situation where to your point, absolutely 85 00:04:22,680 --> 00:04:24,760 Speaker 4: they sell a heck of a lot of really really 86 00:04:24,800 --> 00:04:27,800 Speaker 4: cheap electric vehicles. They are also trying to go up 87 00:04:27,839 --> 00:04:31,240 Speaker 4: market and sell you know, it's sort of position actually, 88 00:04:31,279 --> 00:04:35,560 Speaker 4: you know, relatively new sub brands of vehicles that are 89 00:04:35,640 --> 00:04:38,000 Speaker 4: performance cars. I don't think they're you know, by any 90 00:04:38,080 --> 00:04:41,480 Speaker 4: means moving those in the sorts of volumes that you know, 91 00:04:42,360 --> 00:04:45,760 Speaker 4: are in any sort of comparison to what they do, 92 00:04:46,120 --> 00:04:50,279 Speaker 4: you know, on the lower end. But that being said, absolutely, 93 00:04:50,360 --> 00:04:53,840 Speaker 4: the level of commitment that we've seen out of China 94 00:04:53,880 --> 00:04:56,279 Speaker 4: to this project, we haven't seen, you know, from one 95 00:04:56,279 --> 00:05:01,920 Speaker 4: administration to the next, these wild swings in sort of approach. 96 00:05:02,880 --> 00:05:04,360 Speaker 4: We absolutely have seen that. 97 00:05:05,600 --> 00:05:08,680 Speaker 2: Stay with us. More from Bloomberg Intelligence coming up after this. 98 00:05:12,320 --> 00:05:16,000 Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live 99 00:05:16,080 --> 00:05:19,159 Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android 100 00:05:19,200 --> 00:05:22,480 Speaker 1: Auto with the Bloomberg Business app. Listen on demand wherever 101 00:05:22,560 --> 00:05:25,640 Speaker 1: you get your podcasts, or watch us live on YouTube. 102 00:05:26,839 --> 00:05:29,640 Speaker 3: Ford Motor Company with probably the news of the year 103 00:05:29,760 --> 00:05:35,240 Speaker 3: from an American automaker, twenty billion dollar write down. It's 104 00:05:35,320 --> 00:05:37,880 Speaker 3: just absolutely massive, especially if you add it on to 105 00:05:37,960 --> 00:05:40,599 Speaker 3: the billions of dollars in write downs they've already taken 106 00:05:41,120 --> 00:05:43,600 Speaker 3: on the EV business. Let's bring in Aaron Kating right now, 107 00:05:43,680 --> 00:05:48,359 Speaker 3: Cox Automotive. She has been covering this industry for years 108 00:05:48,400 --> 00:05:51,040 Speaker 3: and has been a guest on my podcast Oh Bloomberg 109 00:05:51,400 --> 00:05:54,720 Speaker 3: hot pursuit we start it, Aaron, what do you think 110 00:05:54,760 --> 00:05:59,839 Speaker 3: about the move by Ford, because they have been really 111 00:06:00,000 --> 00:06:05,200 Speaker 3: spectacularly unsuccessful with evs. At the same time, General Motors 112 00:06:05,240 --> 00:06:07,560 Speaker 3: has I can't even count how many. They've got the Hummer, 113 00:06:07,640 --> 00:06:11,320 Speaker 3: They've got the Sierra, the Silverado, They've got the Chevy Bolt, 114 00:06:11,320 --> 00:06:14,960 Speaker 3: They've got the Equinox, They've got the Chevy Blazer, They've 115 00:06:15,000 --> 00:06:17,160 Speaker 3: got all the Cadillac evs. Like the list goes on 116 00:06:17,200 --> 00:06:19,680 Speaker 3: and on and on such an incredibly broad offering. Are 117 00:06:19,680 --> 00:06:21,919 Speaker 3: they losing the same amount of money as Ford was 118 00:06:21,960 --> 00:06:27,120 Speaker 3: on their Lightning and mock e Well, first of all. 119 00:06:27,000 --> 00:06:28,359 Speaker 6: It's always great to see you, Matt. 120 00:06:28,400 --> 00:06:31,240 Speaker 7: Thank you for having me hypop As you can tell, 121 00:06:31,279 --> 00:06:33,960 Speaker 7: I'm one of the sufferers of the cold and illness that. 122 00:06:33,920 --> 00:06:35,080 Speaker 6: Came through the holidays. 123 00:06:35,080 --> 00:06:37,479 Speaker 7: But yes, I mean GM does have the breadth and 124 00:06:37,560 --> 00:06:40,760 Speaker 7: depth of the EV lineup, so they've been able to 125 00:06:40,839 --> 00:06:44,720 Speaker 7: diversify the costs across a pretty broad set. 126 00:06:44,480 --> 00:06:47,240 Speaker 6: Of vehicles that are available on the market. So sure. 127 00:06:47,320 --> 00:06:49,960 Speaker 7: They've also noted that they've taken some hits from having 128 00:06:50,000 --> 00:06:52,960 Speaker 7: to build out their electrified portfolio, but. 129 00:06:53,000 --> 00:06:54,840 Speaker 6: Certainly not anything on the level. 130 00:06:54,600 --> 00:06:56,240 Speaker 7: Of what Ford has had to do because they've had 131 00:06:56,240 --> 00:06:58,680 Speaker 7: such limited vehicles that have been available, whether it's the 132 00:06:58,680 --> 00:07:00,960 Speaker 7: Machi or the Ford F one five fifty Lightning, and 133 00:07:01,000 --> 00:07:03,120 Speaker 7: the Lightning honestly just didn't do as well as they 134 00:07:03,160 --> 00:07:04,039 Speaker 7: expected it to do. 135 00:07:04,680 --> 00:07:07,400 Speaker 6: And so, you know, as they say, even when. 136 00:07:07,279 --> 00:07:09,280 Speaker 7: We're talking about teriffs, the more product you have to 137 00:07:09,320 --> 00:07:12,240 Speaker 7: spread that cost across, you know, the better you're off 138 00:07:12,280 --> 00:07:15,000 Speaker 7: you're going to be moving into the future. And GMS 139 00:07:15,000 --> 00:07:17,200 Speaker 7: seem to have nailed it as far as having some 140 00:07:17,520 --> 00:07:20,280 Speaker 7: models that were really attractive to people at good price points. 141 00:07:20,960 --> 00:07:23,120 Speaker 2: That's where I wanted to go erin affordability. 142 00:07:23,320 --> 00:07:24,760 Speaker 5: Some of the numbers we hear out there on the 143 00:07:24,800 --> 00:07:27,960 Speaker 5: average cost of a new car just staggering for most people. 144 00:07:28,440 --> 00:07:30,960 Speaker 5: What can the industry do, if anything, to address that 145 00:07:31,000 --> 00:07:32,800 Speaker 5: affordability issue? 146 00:07:33,080 --> 00:07:34,160 Speaker 6: I mean, honestly, here's the deal. 147 00:07:34,200 --> 00:07:35,640 Speaker 7: We talked about this a little bit in our fourth 148 00:07:35,680 --> 00:07:38,840 Speaker 7: quarter call the Cars. You know, the price of vehicles, Yes, 149 00:07:38,880 --> 00:07:41,640 Speaker 7: they've gone up, and we really experienced that huge spike 150 00:07:41,720 --> 00:07:44,120 Speaker 7: during the pandemic which kind of level set us at 151 00:07:44,120 --> 00:07:47,720 Speaker 7: this new call it average transaction price of fifty thousand 152 00:07:47,720 --> 00:07:52,080 Speaker 7: dollars per car. But we are seeing people generally buy 153 00:07:52,360 --> 00:07:55,240 Speaker 7: more expensive vehicles, the bigger vehicles. So somewhat of this 154 00:07:55,520 --> 00:07:59,280 Speaker 7: is consumer choice. They're preferring the larger and more expensive vehicles. 155 00:07:59,520 --> 00:08:02,920 Speaker 7: And a big story is the interest rates. I mean, 156 00:08:03,000 --> 00:08:06,840 Speaker 7: this is a no brainer. We we've nearly come back 157 00:08:06,880 --> 00:08:09,800 Speaker 7: to what about thirty six weeks of income at costs 158 00:08:10,080 --> 00:08:12,680 Speaker 7: to purchase the car. Now, back in twenty thirteen, that 159 00:08:12,760 --> 00:08:15,520 Speaker 7: was thirty three weeks of income. But what's really changed 160 00:08:15,920 --> 00:08:18,080 Speaker 7: over all of these years is that the interest rate 161 00:08:18,480 --> 00:08:22,520 Speaker 7: has doubled, and so that people are extending their loans. 162 00:08:22,600 --> 00:08:24,840 Speaker 7: You know, they're getting we've heard the hundred month loan now, 163 00:08:25,200 --> 00:08:27,320 Speaker 7: so they're not paying less, they're paying longer, and in 164 00:08:27,320 --> 00:08:29,320 Speaker 7: fact they're paying more in interest over time. 165 00:08:29,800 --> 00:08:31,280 Speaker 6: But the automotive companies, I think. 166 00:08:31,240 --> 00:08:33,360 Speaker 7: You know how Ford's talking about, how they're trying to 167 00:08:33,559 --> 00:08:36,600 Speaker 7: watch their costs, make better decisions on more profitable models. 168 00:08:36,840 --> 00:08:38,559 Speaker 6: That's going to help them to at. 169 00:08:38,600 --> 00:08:41,760 Speaker 7: Least keep costs down or at least stabilize so that 170 00:08:41,840 --> 00:08:44,600 Speaker 7: pricing won't continue to go on some sort. 171 00:08:44,440 --> 00:08:45,680 Speaker 6: Of stratospheric rise. 172 00:08:46,720 --> 00:08:49,480 Speaker 7: But we are going to continue to see normal inflationary 173 00:08:49,480 --> 00:08:52,120 Speaker 7: pressures on cars, just like we see on any other 174 00:08:52,200 --> 00:08:53,520 Speaker 7: consumer good by. 175 00:08:53,400 --> 00:08:55,600 Speaker 3: The way, reminds me I was in a I wasn't 176 00:08:55,640 --> 00:08:58,319 Speaker 3: a Dodge dealer last week getting some new shoes on 177 00:08:58,360 --> 00:09:01,320 Speaker 3: my Dodge Challenger scat pack wide body. 178 00:09:01,400 --> 00:09:02,640 Speaker 2: Of course, how's how's that doing? 179 00:09:03,000 --> 00:09:06,679 Speaker 3: The naturally appure he and I saw that they were 180 00:09:06,679 --> 00:09:11,400 Speaker 3: offering zero percent APR and a thirty six month financing 181 00:09:11,440 --> 00:09:12,600 Speaker 3: for their for their trucks. 182 00:09:12,600 --> 00:09:14,200 Speaker 2: Obviously that's going to be a high payment for the 183 00:09:14,679 --> 00:09:15,320 Speaker 2: short duration. 184 00:09:15,480 --> 00:09:21,679 Speaker 3: But are you seeing aaron more companies, car makers, finance 185 00:09:21,840 --> 00:09:23,880 Speaker 3: arms eat it for the consumer to give them lower 186 00:09:23,880 --> 00:09:24,480 Speaker 3: interest rates. 187 00:09:25,760 --> 00:09:28,560 Speaker 7: To be fair, I think most of those finance deals 188 00:09:28,600 --> 00:09:30,480 Speaker 7: are coming in for the well healed consumers. 189 00:09:30,480 --> 00:09:31,640 Speaker 6: I mean, this is the other thing that. 190 00:09:31,600 --> 00:09:34,760 Speaker 7: We talk about in the automotive market is the bifurcated market, right, 191 00:09:34,840 --> 00:09:37,760 Speaker 7: So it's usually the higher inclement individuals that are actually 192 00:09:37,760 --> 00:09:40,520 Speaker 7: feeding our new vehicle market in the first place, and 193 00:09:40,600 --> 00:09:42,320 Speaker 7: those are the individuals that are going to have better 194 00:09:42,360 --> 00:09:44,839 Speaker 7: credit ratings and are likely getting a lot more of 195 00:09:44,880 --> 00:09:48,080 Speaker 7: those deals. So would I say that the financial arms 196 00:09:48,120 --> 00:09:50,560 Speaker 7: are eating it. They were certainly when it came to 197 00:09:50,600 --> 00:09:54,560 Speaker 7: electric vehicles. I think that they're likely finding mostly well 198 00:09:54,600 --> 00:09:57,120 Speaker 7: healed consumers that are able to take advantage of those 199 00:09:57,160 --> 00:10:00,600 Speaker 7: types of deals, and we're still seeing the lower income 200 00:10:00,640 --> 00:10:03,920 Speaker 7: quintile just stay out of the new vehicle market head 201 00:10:03,920 --> 00:10:07,000 Speaker 7: towards the used vehicle market as they traditionally have, and 202 00:10:07,040 --> 00:10:09,360 Speaker 7: I think we're seeing we're just eating into some more 203 00:10:09,360 --> 00:10:11,280 Speaker 7: of those customers who may have had a chance in 204 00:10:11,280 --> 00:10:14,040 Speaker 7: the past to enter that new vehicle market are just 205 00:10:14,120 --> 00:10:16,160 Speaker 7: having to shop down into used vehicles. 206 00:10:16,200 --> 00:10:18,520 Speaker 3: By the way, my sense I saw there a ram 207 00:10:18,600 --> 00:10:21,200 Speaker 3: with with the big hemy that's coming back, thank goodness. 208 00:10:21,240 --> 00:10:24,200 Speaker 3: And Ford, you know they have this Blue Oval City 209 00:10:24,240 --> 00:10:25,800 Speaker 3: or where they call it in Tennessee. They were going 210 00:10:25,840 --> 00:10:28,959 Speaker 3: to build their next electric truck there. Now I'm guessing 211 00:10:29,080 --> 00:10:31,640 Speaker 3: it's going to be a steel bodied Ford Classic with 212 00:10:31,760 --> 00:10:33,920 Speaker 3: the big six point two liter VA. Bring that back, 213 00:10:33,960 --> 00:10:35,840 Speaker 3: Bring that back? Maybe a stick shift? Do you what 214 00:10:35,880 --> 00:10:37,000 Speaker 3: do you expect. 215 00:10:38,200 --> 00:10:40,040 Speaker 7: When we love a stick shift? We talk about this 216 00:10:40,080 --> 00:10:42,800 Speaker 7: all the time. Matt, Your knowledge of cars always amazes me. 217 00:10:43,160 --> 00:10:46,360 Speaker 7: I do think that they're going to continue to look at, yes, absolutely, 218 00:10:46,400 --> 00:10:48,800 Speaker 7: what has sold in the past, what continues to be 219 00:10:48,840 --> 00:10:50,559 Speaker 7: popular with the American consumer. 220 00:10:50,920 --> 00:10:52,400 Speaker 6: How do they maintain their base. 221 00:10:52,600 --> 00:10:54,560 Speaker 7: I think the big question for the future is just 222 00:10:54,600 --> 00:10:56,760 Speaker 7: going to be where are we losing those entry level 223 00:10:56,760 --> 00:10:59,880 Speaker 7: customers and will that be hurting us. 224 00:10:59,800 --> 00:11:01,800 Speaker 6: In a few years from now? Won't hurt us now? 225 00:11:01,840 --> 00:11:03,960 Speaker 7: Where you still have the consumers be able to get 226 00:11:03,960 --> 00:11:05,959 Speaker 7: into the market and the cars that they like, or 227 00:11:06,200 --> 00:11:08,480 Speaker 7: I should say vehicles, because we really have very few cars. 228 00:11:08,880 --> 00:11:11,120 Speaker 7: But are some of the automakers starting to work their 229 00:11:11,160 --> 00:11:13,520 Speaker 7: way out of that entry level vehicle in the future. 230 00:11:14,040 --> 00:11:17,160 Speaker 2: Stay with us. More from Bloomberg Intelligence coming up after this. 231 00:11:21,040 --> 00:11:24,720 Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us live 232 00:11:24,800 --> 00:11:27,880 Speaker 1: weekdays at ten am Eastern on Apple, Cocklay and Android 233 00:11:27,920 --> 00:11:31,200 Speaker 1: Auto with the Bloomberg Business app. Listen on demand wherever 234 00:11:31,280 --> 00:11:34,400 Speaker 1: you get your podcasts, or watch us live on YouTube. 235 00:11:35,160 --> 00:11:39,079 Speaker 3: Let's stick with energy, but get into nuclear because AI 236 00:11:39,200 --> 00:11:43,559 Speaker 3: data centers have been driving obviously a surge in demand 237 00:11:43,600 --> 00:11:47,920 Speaker 3: for power, and Centrist Energy says it's expanding its uranium 238 00:11:48,040 --> 00:11:51,880 Speaker 3: enrichment manufacturing in the great State of Ohio, calling it 239 00:11:51,920 --> 00:11:55,880 Speaker 3: a consequential transformation. We have the CEO of Centrist joining 240 00:11:55,920 --> 00:11:59,319 Speaker 3: us now, Amir Wexler. So, Amir, first off, tell us 241 00:11:59,400 --> 00:12:03,160 Speaker 3: big picture, sure you know, like Dan Ives always says, 242 00:12:03,360 --> 00:12:07,000 Speaker 3: demand for AI is twelve to one compared to the 243 00:12:07,040 --> 00:12:09,080 Speaker 3: amounts of chips out there. I'm not sure exactly what 244 00:12:09,120 --> 00:12:12,000 Speaker 3: he means, but what about demand for power? How how 245 00:12:12,120 --> 00:12:15,000 Speaker 3: high is it compared to what we what we can supply. 246 00:12:15,080 --> 00:12:16,720 Speaker 2: Now, well, good morning everyone. 247 00:12:17,360 --> 00:12:20,080 Speaker 8: Yeah, so we we from our perspective. For those of 248 00:12:20,080 --> 00:12:23,160 Speaker 8: you are not familiar with with Centrist, Centrist is uh 249 00:12:23,760 --> 00:12:28,559 Speaker 8: a uranium and Richmond company. Most of the nuclear reactors 250 00:12:28,559 --> 00:12:31,040 Speaker 8: in the world require uranium and Richmond. We are the 251 00:12:31,080 --> 00:12:36,880 Speaker 8: only American technology, American owned company, and we're the only 252 00:12:36,920 --> 00:12:40,079 Speaker 8: ones that are not majority state owned. To your question 253 00:12:40,120 --> 00:12:44,360 Speaker 8: about energy, it has been really quite fascinating to watch 254 00:12:44,400 --> 00:12:48,199 Speaker 8: what has happened in the past year. The demand has 255 00:12:48,240 --> 00:12:51,800 Speaker 8: been has been hugely associated with the I. But let's 256 00:12:51,800 --> 00:12:56,120 Speaker 8: not forget the demand out there for nuclear fuel and 257 00:12:56,120 --> 00:12:59,400 Speaker 8: what we're dealing with. You know, for US AI is 258 00:12:59,480 --> 00:13:01,960 Speaker 8: just a top I mean, we have a base case 259 00:13:02,000 --> 00:13:05,960 Speaker 8: assumption that really majority of it does not include AI growth. 260 00:13:06,559 --> 00:13:09,840 Speaker 8: I mean, we're seeing a lot of commercial nuclear growth, 261 00:13:09,880 --> 00:13:13,280 Speaker 8: and we're seeing a lot of growth in national security 262 00:13:13,320 --> 00:13:15,520 Speaker 8: in the United States and a lot of demand for 263 00:13:16,360 --> 00:13:17,280 Speaker 8: enrichment of uranium. 264 00:13:17,360 --> 00:13:18,520 Speaker 2: For that I Meir. 265 00:13:19,040 --> 00:13:21,640 Speaker 5: President Trump signed an executive order in May calling for 266 00:13:21,679 --> 00:13:25,680 Speaker 5: the us to speed up production of enriched uranium. 267 00:13:25,720 --> 00:13:28,280 Speaker 2: Are you seeing that practically in the marketplace these days? 268 00:13:28,360 --> 00:13:29,520 Speaker 2: Is that impacting your business? 269 00:13:30,200 --> 00:13:30,400 Speaker 1: Oh? 270 00:13:30,440 --> 00:13:34,000 Speaker 8: Absolutely? I think one of the best things that happened 271 00:13:34,040 --> 00:13:36,800 Speaker 8: to us in the recent history is the focus that 272 00:13:36,880 --> 00:13:40,240 Speaker 8: the President in fact, that's put on the uranium and 273 00:13:40,320 --> 00:13:44,640 Speaker 8: Richmond side of the fuel cycle. It is the largest 274 00:13:44,640 --> 00:13:47,240 Speaker 8: constraint in my view, in the entire fuel cycle and 275 00:13:47,280 --> 00:13:52,079 Speaker 8: the ability to power the existing reactors and the future reactors. 276 00:13:52,679 --> 00:13:55,480 Speaker 8: And so absolutely we see a lot of activity, so 277 00:13:55,600 --> 00:13:57,880 Speaker 8: much so in that we have announced a few weeks 278 00:13:57,920 --> 00:14:03,440 Speaker 8: ago that we are commencing the construction fabrication of uranium 279 00:14:03,520 --> 00:14:06,400 Speaker 8: centrifuges in our facility in Ohio. And by the way, 280 00:14:06,440 --> 00:14:09,600 Speaker 8: we sort in in oak Ridge, Tennessee. By the way, 281 00:14:09,640 --> 00:14:13,360 Speaker 8: we we're headquartered in Bethesda, and we operate uh two plants, 282 00:14:13,400 --> 00:14:15,720 Speaker 8: one in Tennessee and one in Ohio where the enrichment 283 00:14:15,840 --> 00:14:18,320 Speaker 8: is done. I'm here for the holidays in Toronto, so 284 00:14:18,320 --> 00:14:20,760 Speaker 8: you see the beautiful skyline of Toronto right behind me. 285 00:14:20,840 --> 00:14:23,680 Speaker 8: But but we are, uh, you know, based out of 286 00:14:23,960 --> 00:14:25,960 Speaker 8: out of Bethesda and in the United States. 287 00:14:26,560 --> 00:14:29,840 Speaker 2: Uh, why why choose my home state of Ohio? You're 288 00:14:30,040 --> 00:14:30,920 Speaker 2: located right there. 289 00:14:31,000 --> 00:14:35,000 Speaker 3: Look, if I'm driving from Columbus past Chili Coffee down 290 00:14:35,040 --> 00:14:36,560 Speaker 3: to Ashland, you're right in the middle there. 291 00:14:36,560 --> 00:14:38,680 Speaker 2: In pikedon why why did you choose that location? 292 00:14:39,800 --> 00:14:42,400 Speaker 8: We we we go, we go way back in that 293 00:14:42,520 --> 00:14:48,120 Speaker 8: in that facility. Uh, that facility was originally constructed for 294 00:14:48,240 --> 00:14:51,600 Speaker 8: a demonstration program of some of the centrifuges that we 295 00:14:51,720 --> 00:14:55,360 Speaker 8: worked on with the Department of Energy. I mean, the 296 00:14:55,360 --> 00:14:58,440 Speaker 8: the ability of somebody to get into the uranium business, 297 00:14:58,760 --> 00:15:01,920 Speaker 8: the uranium and Richmond business, the barriers to entry is 298 00:15:01,960 --> 00:15:05,240 Speaker 8: almost insurmountable. So I mean, that's a great question. I mean, 299 00:15:05,280 --> 00:15:09,880 Speaker 8: we've been working on our technology for decades in collaboration 300 00:15:09,960 --> 00:15:13,120 Speaker 8: with the Department of Energy, and that was one of 301 00:15:13,160 --> 00:15:16,600 Speaker 8: the original facilities where we have installed some of our 302 00:15:16,680 --> 00:15:20,840 Speaker 8: demo cascades and centrifuges. In the past two years, we 303 00:15:21,120 --> 00:15:25,480 Speaker 8: have built a demo cascade that has been producing HALU, 304 00:15:25,880 --> 00:15:28,400 Speaker 8: which is a high assay low enriched uranium. It's a 305 00:15:28,400 --> 00:15:32,920 Speaker 8: slightly more enriched uranium that is meant to power advanced reactors. 306 00:15:33,200 --> 00:15:36,080 Speaker 8: And that's where we've been operating that cascade from. That's 307 00:15:36,080 --> 00:15:39,280 Speaker 8: where we've been enriching it from. So our huge buildout 308 00:15:39,560 --> 00:15:42,760 Speaker 8: is going to happen in that facility. I'm not sure 309 00:15:42,760 --> 00:15:46,120 Speaker 8: I can exactly answer why Ohio was picked for that, 310 00:15:46,240 --> 00:15:47,480 Speaker 8: but we love the area. 311 00:15:47,560 --> 00:15:49,320 Speaker 2: We have some real talent in that. 312 00:15:49,360 --> 00:15:51,560 Speaker 8: Area, and we're able to attract some real talent in 313 00:15:51,600 --> 00:15:52,400 Speaker 8: Tennessee as well. 314 00:15:52,440 --> 00:15:54,120 Speaker 3: I mean, I was just wondering if I was just 315 00:15:54,120 --> 00:15:56,120 Speaker 3: wondering if the Siota River has anything to do with it, 316 00:15:56,160 --> 00:15:57,720 Speaker 3: because it runs right through piked in there. 317 00:15:59,120 --> 00:15:59,920 Speaker 2: That's a good question. 318 00:16:00,160 --> 00:16:02,320 Speaker 8: I may have to consult with some of the historians 319 00:16:02,320 --> 00:16:02,960 Speaker 8: in the company. 320 00:16:04,200 --> 00:16:07,480 Speaker 5: Hey, Imir, one technology that's got my attention here as 321 00:16:07,560 --> 00:16:11,800 Speaker 5: we think about powering this AI revolution is small modular 322 00:16:12,040 --> 00:16:15,720 Speaker 5: reactors small nuclear reactors. Talk to us about that technology 323 00:16:15,760 --> 00:16:17,400 Speaker 5: and what do you think of it? 324 00:16:19,920 --> 00:16:23,400 Speaker 8: My personal opinion is it is exciting. I think it's fantastic. 325 00:16:23,440 --> 00:16:25,480 Speaker 8: There's a lot of companies here in the United States 326 00:16:25,520 --> 00:16:29,160 Speaker 8: that are developing really exciting new technologies to make the 327 00:16:29,240 --> 00:16:36,000 Speaker 8: reactors more efficient, more productive, safer. My personal opinion is 328 00:16:36,000 --> 00:16:40,120 Speaker 8: is it really does not matter to centris centrists is 329 00:16:40,440 --> 00:16:43,520 Speaker 8: obviously cheering everybody on. We want large reactors to win, 330 00:16:43,560 --> 00:16:46,560 Speaker 8: we want small reactors to win, we want advanced reactors 331 00:16:46,600 --> 00:16:48,840 Speaker 8: to win. But at the end of the day, the 332 00:16:48,960 --> 00:16:53,720 Speaker 8: enrichment will be required for that growth, you know. Maybe 333 00:16:53,760 --> 00:16:56,240 Speaker 8: more specifically to your question, I mean, I would love 334 00:16:56,280 --> 00:16:58,880 Speaker 8: to see a world where we have a real balanced 335 00:16:58,960 --> 00:17:02,720 Speaker 8: build out of large reactors. And I think you heard 336 00:17:02,760 --> 00:17:05,120 Speaker 8: President Trump announced that there's going to be built out 337 00:17:05,200 --> 00:17:09,119 Speaker 8: of the Westinghouse AP one thousands, and we're also hearing 338 00:17:09,160 --> 00:17:13,080 Speaker 8: that there's quite a few advanced reactors, small modular reactor 339 00:17:13,119 --> 00:17:17,119 Speaker 8: companies that are very close to demonstrating their capability and 340 00:17:17,160 --> 00:17:19,080 Speaker 8: being able to start putting power on the grid and 341 00:17:19,119 --> 00:17:21,800 Speaker 8: not too long from now. So my personal view is 342 00:17:21,920 --> 00:17:25,120 Speaker 8: it's exciting where it comes from. It matters not to centrist. 343 00:17:25,640 --> 00:17:26,720 Speaker 8: We're cheering everybody on. 344 00:17:27,280 --> 00:17:31,879 Speaker 3: I mean, what about transportation. I'm just curious about the logistics. 345 00:17:31,880 --> 00:17:33,119 Speaker 3: I'm sure you don't put it in the back of 346 00:17:33,119 --> 00:17:35,560 Speaker 3: an F one fifty and truck it off to three 347 00:17:35,640 --> 00:17:36,200 Speaker 3: mile Island. 348 00:17:36,280 --> 00:17:40,040 Speaker 2: So how do you move enriched uranium around? 349 00:17:40,160 --> 00:17:44,440 Speaker 8: Yeah, so it depends on what state the enriched uranium 350 00:17:44,520 --> 00:17:48,600 Speaker 8: is in. Typically, post enrichment activities, it is in the 351 00:17:49,520 --> 00:17:53,600 Speaker 8: uranium hexafluoride state, which is sort of like a gaseous form, 352 00:17:54,040 --> 00:17:58,600 Speaker 8: and this is so tightly regulated by the NRC and 353 00:17:58,640 --> 00:18:02,720 Speaker 8: the DOT. There are licensed containers that are designed and 354 00:18:02,880 --> 00:18:05,919 Speaker 8: have been tested in a series of stress tests to 355 00:18:06,040 --> 00:18:10,600 Speaker 8: make sure that all transportation of uranium is done safely 356 00:18:11,160 --> 00:18:14,320 Speaker 8: and the public is protected. And quite honestly, this the 357 00:18:14,400 --> 00:18:17,840 Speaker 8: transportation is very standard. It's been happening for decades and 358 00:18:17,880 --> 00:18:21,199 Speaker 8: decades now, and it's been happening in Maritimes. It's been 359 00:18:21,200 --> 00:18:25,040 Speaker 8: happening on the roads and highways and on rails. It's 360 00:18:25,080 --> 00:18:28,040 Speaker 8: a licensed activity and there's licensed containers that have been 361 00:18:28,080 --> 00:18:29,439 Speaker 8: tested and stress tested for that. 362 00:18:30,440 --> 00:18:33,600 Speaker 2: Stay with us. More from Bloomberg Intelligence coming up after this. 363 00:18:37,480 --> 00:18:41,160 Speaker 1: You're listening to the Bloomberg Intelligence podcast. Catch us Live 364 00:18:41,280 --> 00:18:44,360 Speaker 1: weekdays at ten am Eastern on Apple Coarclay, and Android 365 00:18:44,359 --> 00:18:47,680 Speaker 1: Auto with the Bloomberg Business app. Listen on demand wherever 366 00:18:47,720 --> 00:18:51,000 Speaker 1: you get your podcasts, or watch us live on YouTube. 367 00:18:51,880 --> 00:18:54,760 Speaker 3: Let's talk now about one of the biggest deals of 368 00:18:55,160 --> 00:18:56,639 Speaker 3: twenty twenty five, or. 369 00:18:56,680 --> 00:18:59,480 Speaker 2: At least I guess agreed to. 370 00:18:59,560 --> 00:19:02,560 Speaker 3: Deal hasn't been closed obviously yet, and that's the battle 371 00:19:02,600 --> 00:19:04,760 Speaker 3: over Warner Brothers. Paul, this is the one you've follow 372 00:19:04,800 --> 00:19:06,880 Speaker 3: in closes. Have you, by the way, have you bought 373 00:19:06,960 --> 00:19:08,360 Speaker 3: or sold Warner Brothers yourself. 374 00:19:08,400 --> 00:19:10,840 Speaker 5: I did with AOL paper back in two thousand, two 375 00:19:10,840 --> 00:19:11,360 Speaker 5: thousand and one. 376 00:19:11,680 --> 00:19:14,720 Speaker 3: I knew you'd been involved in that. And I love 377 00:19:14,800 --> 00:19:20,160 Speaker 3: this deal also because it's one that President Trump had 378 00:19:20,240 --> 00:19:23,480 Speaker 3: previously killed. Remember when AT and T wanted to buy 379 00:19:23,480 --> 00:19:25,399 Speaker 3: Warner Brothers, he's got an interest in and now it 380 00:19:25,400 --> 00:19:28,640 Speaker 3: appears he said no, the DOJ. They sued, They sued 381 00:19:28,680 --> 00:19:30,639 Speaker 3: the DOJ and they actually got it done. But then 382 00:19:31,000 --> 00:19:33,080 Speaker 3: then AT and T was like, wait, this was a 383 00:19:33,119 --> 00:19:35,600 Speaker 3: bad idea. So then they got rid of it and 384 00:19:35,640 --> 00:19:38,720 Speaker 3: now it's up for grabs again Netflix. 385 00:19:38,960 --> 00:19:40,760 Speaker 2: That was the agreed deal to. 386 00:19:40,720 --> 00:19:43,919 Speaker 3: Buy Warner Brothers, paramount, of course, in with the with 387 00:19:44,040 --> 00:19:47,840 Speaker 3: the hostel offer. So let's talk about how this works out, 388 00:19:47,920 --> 00:19:50,560 Speaker 3: how it changes the media landscape, the future of streaming, 389 00:19:50,600 --> 00:19:52,440 Speaker 3: bundling movies, et cetera. 390 00:19:52,680 --> 00:19:54,600 Speaker 2: Paul Larby joins us to break it down. He's the 391 00:19:54,640 --> 00:19:55,639 Speaker 2: CEO of Bango. 392 00:19:55,800 --> 00:19:58,919 Speaker 3: Bango is a global tech company that enables providers to 393 00:19:58,960 --> 00:20:01,520 Speaker 3: reach more paying custo sumers through global partnerships. 394 00:20:01,520 --> 00:20:03,119 Speaker 2: I guess that's corporate speak. 395 00:20:03,200 --> 00:20:05,399 Speaker 3: I looked on the website and I guess I could 396 00:20:05,440 --> 00:20:08,480 Speaker 3: just Paul tell me about this. I could go to 397 00:20:08,560 --> 00:20:11,120 Speaker 3: you and say I want this, that and the other 398 00:20:11,200 --> 00:20:13,399 Speaker 3: streaming service, you bundle it for me and I just 399 00:20:13,400 --> 00:20:13,800 Speaker 3: pay you. 400 00:20:14,640 --> 00:20:16,560 Speaker 9: Yeah, not directly through us. I mean, in fact, we 401 00:20:16,640 --> 00:20:18,359 Speaker 9: enable other brands to do that. So if you're a 402 00:20:18,440 --> 00:20:21,399 Speaker 9: Verizon customer, for example, and you're getting Netflix and hboor 403 00:20:21,480 --> 00:20:24,080 Speaker 9: Max together as part of a package, where the technology 404 00:20:24,080 --> 00:20:25,919 Speaker 9: that provides that. So we enable anybody who as a 405 00:20:25,920 --> 00:20:28,960 Speaker 9: subscription service like Netflix or even through to AI based 406 00:20:28,960 --> 00:20:31,440 Speaker 9: services to basically resell it through a channel and where 407 00:20:31,480 --> 00:20:33,359 Speaker 9: our product for that is called the digital vending machine, 408 00:20:33,359 --> 00:20:35,399 Speaker 9: and so where that technology partner that sits in the middle. 409 00:20:35,440 --> 00:20:37,879 Speaker 9: So most people will be using us, but without actually 410 00:20:37,960 --> 00:20:39,840 Speaker 9: having heard of who we are, Paul, what. 411 00:20:40,040 --> 00:20:43,639 Speaker 5: What are people like yourselves in the industry, in the 412 00:20:43,680 --> 00:20:45,560 Speaker 5: media industry, in the streaming business. 413 00:20:46,200 --> 00:20:47,040 Speaker 2: How are you guys. 414 00:20:46,920 --> 00:20:49,840 Speaker 5: Viewing this Warner Brothers potential deal going on out there? 415 00:20:51,080 --> 00:20:53,560 Speaker 9: Yeah, I think it's really interesting. I think there's certainly 416 00:20:53,560 --> 00:20:56,119 Speaker 9: the streaming landscape. Potentially this brings together the first and 417 00:20:56,160 --> 00:20:58,679 Speaker 9: the fourth largest sort of streaming services, and that can 418 00:20:58,840 --> 00:21:01,240 Speaker 9: zone quite dominating. Actually if you look at the number 419 00:21:01,240 --> 00:21:04,879 Speaker 9: of streaming services we have. It actually potentially solves a 420 00:21:04,920 --> 00:21:07,879 Speaker 9: customer and you know, something like thirty percent of people 421 00:21:07,920 --> 00:21:10,920 Speaker 9: have four more different video streaming services, and if you 422 00:21:11,000 --> 00:21:13,000 Speaker 9: watch sports then you probably have five or six because 423 00:21:13,040 --> 00:21:15,800 Speaker 9: those tend to be more spread across different services. And 424 00:21:16,200 --> 00:21:19,080 Speaker 9: all our Bangal data shows that customers are crying out 425 00:21:19,080 --> 00:21:22,080 Speaker 9: for simplification and consolidation, and that's sort of what we've 426 00:21:22,080 --> 00:21:24,680 Speaker 9: been doing. So it's always bringing these two together makes 427 00:21:24,680 --> 00:21:26,760 Speaker 9: a lot of sense for a consumer perspective. I think 428 00:21:26,960 --> 00:21:29,320 Speaker 9: it needs to sort of big put in perspective, Right, 429 00:21:29,320 --> 00:21:31,280 Speaker 9: we're bringing these two together. The question is sort of 430 00:21:31,280 --> 00:21:33,520 Speaker 9: what follows after that, because I I think the last 431 00:21:33,520 --> 00:21:35,200 Speaker 9: thing we want to do is recreate and if that 432 00:21:35,320 --> 00:21:38,040 Speaker 9: what Netflix disrupted, which was that big cable TV package, 433 00:21:38,040 --> 00:21:39,760 Speaker 9: So you don't want to end up with one streaming 434 00:21:39,800 --> 00:21:42,159 Speaker 9: services that is so expensive. It just looks like the 435 00:21:42,200 --> 00:21:44,359 Speaker 9: cable packages used to look like sort of five or 436 00:21:44,359 --> 00:21:44,960 Speaker 9: ten years ago. 437 00:21:45,320 --> 00:21:47,800 Speaker 3: By the way, if you were Paul in charge of 438 00:21:47,840 --> 00:21:50,880 Speaker 3: the FTC and you had to look at the streaming universe, 439 00:21:51,400 --> 00:21:56,120 Speaker 3: obviously Netflix and HBO and Prime are in there, would 440 00:21:56,119 --> 00:22:01,920 Speaker 3: you also include YouTube and Instagram and what's the one TikTok? 441 00:22:02,280 --> 00:22:04,200 Speaker 3: Would would you include all those as well? 442 00:22:05,280 --> 00:22:05,480 Speaker 5: Yeah? 443 00:22:06,080 --> 00:22:08,919 Speaker 9: For sure, And I think the media landscape is traditionally evolving, 444 00:22:08,960 --> 00:22:11,080 Speaker 9: and we've talked about things like that, you know, the 445 00:22:11,119 --> 00:22:13,159 Speaker 9: death of sort of live TV for some for some 446 00:22:13,200 --> 00:22:15,240 Speaker 9: time now, and life TV has really become now to 447 00:22:15,240 --> 00:22:18,520 Speaker 9: a point where it's sort of news, big social events 448 00:22:18,560 --> 00:22:20,639 Speaker 9: where maybe there's a voting element something like you know, 449 00:22:20,680 --> 00:22:23,160 Speaker 9: the the oscars of the Golden Globe Awards or sport, 450 00:22:23,240 --> 00:22:25,080 Speaker 9: and really it's sort of really live TV sort of 451 00:22:25,080 --> 00:22:27,640 Speaker 9: relegated down to those and the people that have really 452 00:22:27,680 --> 00:22:29,679 Speaker 9: will survive in this media landscape are the people that 453 00:22:29,760 --> 00:22:32,639 Speaker 9: embrace these sort of changes. And likewise, we've seen the 454 00:22:32,680 --> 00:22:35,000 Speaker 9: evolution of sort of short form content that can sit 455 00:22:35,040 --> 00:22:38,760 Speaker 9: alongside some of the more well produced longer form sort 456 00:22:38,800 --> 00:22:41,000 Speaker 9: of content. So the companies are going to survive in 457 00:22:41,040 --> 00:22:43,120 Speaker 9: this really are all sort of coming together. And it's 458 00:22:43,160 --> 00:22:47,000 Speaker 9: really the innovative ones that have adopt the live events 459 00:22:47,000 --> 00:22:49,879 Speaker 9: that make sense, the short phone content alongside the more 460 00:22:49,920 --> 00:22:52,920 Speaker 9: traditional video onto tim you know, content that are bits 461 00:22:52,960 --> 00:22:55,320 Speaker 9: of the companies that will ultimately survive and be successful. 462 00:22:55,359 --> 00:22:57,399 Speaker 9: And I think that's where Netflix has gone sort of 463 00:22:57,400 --> 00:23:00,359 Speaker 9: great innovation in sort of bringing all these different elements together. 464 00:23:00,480 --> 00:23:03,840 Speaker 3: Do you worry Paul about movie theaters all going broke 465 00:23:03,960 --> 00:23:08,080 Speaker 3: because everything gets streamed and kids just consume content on 466 00:23:08,119 --> 00:23:11,280 Speaker 3: their tiny little screens in their bedrooms with the door 467 00:23:11,320 --> 00:23:13,040 Speaker 3: double locks, so mom and dad don't come in. 468 00:23:13,080 --> 00:23:18,040 Speaker 9: I mean, what about the big screen? Yeah, I know, 469 00:23:18,119 --> 00:23:20,640 Speaker 9: I think that's an interesting, interesting thing. And Netflix historically 470 00:23:20,680 --> 00:23:23,639 Speaker 9: have gone for sort of more niche or limited cinema 471 00:23:23,680 --> 00:23:26,919 Speaker 9: releases to get sort of prestige or to qualify for 472 00:23:27,000 --> 00:23:29,760 Speaker 9: sort of awards. I know they've committed to extending and 473 00:23:29,800 --> 00:23:32,440 Speaker 9: not taking all of the new content. He should the 474 00:23:32,440 --> 00:23:35,360 Speaker 9: acquisition be successful directly to streaming and still preserving those 475 00:23:35,400 --> 00:23:38,000 Speaker 9: theatrical releases. But I think actually the theatrical industry has 476 00:23:38,000 --> 00:23:39,800 Speaker 9: to sort of reinvent itself. It has to create more 477 00:23:39,800 --> 00:23:42,960 Speaker 9: of an experience, not just be about seeing something on 478 00:23:43,000 --> 00:23:45,600 Speaker 9: a slightly bigger screen in a slightly different seat. It 479 00:23:45,640 --> 00:23:47,919 Speaker 9: needs to it needs to reinvent itself and create that experience. 480 00:23:47,960 --> 00:23:49,520 Speaker 9: And I think if it does that, they'll always be 481 00:23:49,560 --> 00:23:51,000 Speaker 9: a place for it. Right, it's a very it's much 482 00:23:51,000 --> 00:23:53,160 Speaker 9: more of a social element, and so I think it's 483 00:23:53,160 --> 00:23:54,920 Speaker 9: a case of just just in the experience. 484 00:23:55,160 --> 00:23:58,760 Speaker 5: Paul, let's talk about big, big time sports. I'm talking 485 00:23:58,960 --> 00:24:02,359 Speaker 5: NFL sports, fucking English Premier League. The stuff that really 486 00:24:02,400 --> 00:24:06,720 Speaker 5: moves the needle is that programming in size going to 487 00:24:06,800 --> 00:24:07,840 Speaker 5: move to streamers. 488 00:24:09,240 --> 00:24:09,400 Speaker 6: Yeah. 489 00:24:09,600 --> 00:24:11,399 Speaker 9: I think what we've seen is ultimately it's become fragmented, 490 00:24:11,440 --> 00:24:13,800 Speaker 9: so it's becoming more and more different places, right, And 491 00:24:13,800 --> 00:24:16,000 Speaker 9: I think that's a challenge for the consumer. And there's 492 00:24:16,040 --> 00:24:17,760 Speaker 9: a question of you know, if you're a if you're 493 00:24:17,760 --> 00:24:19,720 Speaker 9: a massive fan, how many how many of these sporting 494 00:24:19,720 --> 00:24:21,520 Speaker 9: services are you're willing to sign up for to see 495 00:24:21,560 --> 00:24:23,399 Speaker 9: the complete season? And I think we we'll get to 496 00:24:23,440 --> 00:24:25,920 Speaker 9: a point pretty soon where were sort of a breaking point. 497 00:24:25,920 --> 00:24:28,000 Speaker 9: And certainly our research has shown that if you're a 498 00:24:28,040 --> 00:24:29,760 Speaker 9: sports fan, you probably have an extra two or three 499 00:24:29,760 --> 00:24:33,000 Speaker 9: different subscription services purely to get your entire sports, whether 500 00:24:33,040 --> 00:24:34,879 Speaker 9: that be NFL or whether that be soccer, so just 501 00:24:34,880 --> 00:24:37,080 Speaker 9: so you can see the full elements. So I think 502 00:24:37,080 --> 00:24:39,640 Speaker 9: it actually will, you know, it actually will for sure 503 00:24:39,880 --> 00:24:42,200 Speaker 9: evolved to the streaming. The streaming players will be involved. 504 00:24:42,400 --> 00:24:44,520 Speaker 9: I think that then becomes a question of how many 505 00:24:44,520 --> 00:24:46,960 Speaker 9: players are really sustainable, you know, how many how many 506 00:24:46,960 --> 00:24:49,399 Speaker 9: people can you divide a single season between before it, 507 00:24:49,560 --> 00:24:50,920 Speaker 9: you know, customers just get turned off. 508 00:24:51,720 --> 00:24:54,320 Speaker 3: Yeah, I would think I would think sports fans are 509 00:24:54,359 --> 00:24:57,600 Speaker 3: just unhappy people right now because you know what, when 510 00:24:57,640 --> 00:24:59,760 Speaker 3: we were kids, Paul, you could watch all of the 511 00:24:59,760 --> 00:25:05,679 Speaker 3: great to sports on your free over the air broadcast television, 512 00:25:05,760 --> 00:25:06,360 Speaker 3: and now. 513 00:25:06,160 --> 00:25:07,320 Speaker 2: It's just impossible. 514 00:25:07,560 --> 00:25:10,479 Speaker 5: No, So it's uh, that's why everybody's That's why if 515 00:25:10,480 --> 00:25:13,760 Speaker 5: you're paramount, this is a half to do deal. 516 00:25:13,920 --> 00:25:16,560 Speaker 2: I it's Netflix. It's a nice deal, But if you're paramount, 517 00:25:16,720 --> 00:25:19,560 Speaker 2: you got to own one. What does David Zaslov do here, Paul, 518 00:25:19,640 --> 00:25:20,440 Speaker 2: I mean host to the Best? 519 00:25:20,480 --> 00:25:22,600 Speaker 3: This is the guy who I mean when he changed 520 00:25:22,720 --> 00:25:24,879 Speaker 3: HBO's name to Max, he looked like a chump, but 521 00:25:24,960 --> 00:25:26,720 Speaker 3: right now he looks like an absolute hero. 522 00:25:28,520 --> 00:25:30,000 Speaker 9: Yeah, you know, that was one of those brands that 523 00:25:30,000 --> 00:25:31,439 Speaker 9: sort of came and went, wasn't it right when we 524 00:25:31,440 --> 00:25:33,639 Speaker 9: were back to we're back to back to to to 525 00:25:33,640 --> 00:25:35,320 Speaker 9: where we started. But I think there's I think there's 526 00:25:35,359 --> 00:25:38,080 Speaker 9: you know, there's a great library of content there, and 527 00:25:38,119 --> 00:25:40,679 Speaker 9: I think having a distribution part of like Netflix, you 528 00:25:40,720 --> 00:25:42,560 Speaker 9: can take that content and those brands to market. I 529 00:25:42,600 --> 00:25:45,879 Speaker 9: think he's a really really powerful combination. It's sort of 530 00:25:45,880 --> 00:25:48,040 Speaker 9: creates a sort of question of what's left with the 531 00:25:48,080 --> 00:25:49,760 Speaker 9: kble assets that are left and what's that what's the 532 00:25:49,840 --> 00:25:51,640 Speaker 9: value that's that's placed on those? But I think it's 533 00:25:51,640 --> 00:25:53,360 Speaker 9: a it's a great out look for some some great 534 00:25:53,400 --> 00:25:54,720 Speaker 9: brands that we all know and love. 535 00:25:55,920 --> 00:26:00,639 Speaker 1: This is the Bloomberg Intelligence Podcast, available on Apple, Spotify, 536 00:26:00,800 --> 00:26:04,280 Speaker 1: and anywhere else you get your podcasts. Listen live each 537 00:26:04,320 --> 00:26:08,080 Speaker 1: weekday ten am to noon Eastern on Bloomberg dot com, 538 00:26:08,200 --> 00:26:11,720 Speaker 1: the iHeartRadio app, tune In, and the Bloomberg Business app. 539 00:26:12,160 --> 00:26:15,040 Speaker 1: You can also watch us live every weekday on YouTube 540 00:26:15,480 --> 00:26:17,720 Speaker 1: and always on the Bloomberg terminal