1 00:00:00,080 --> 00:00:01,280 Speaker 1: Hello, Odd Lots listeners. 2 00:00:01,360 --> 00:00:03,600 Speaker 2: I'm Joe Wisenthal and I'm Tracy Alloway. 3 00:00:03,760 --> 00:00:04,080 Speaker 3: Tracy. 4 00:00:04,120 --> 00:00:06,280 Speaker 1: We're doing another live show and it's right here in 5 00:00:06,280 --> 00:00:06,880 Speaker 1: New York City. 6 00:00:07,080 --> 00:00:10,080 Speaker 2: Yeah, this one should be our biggest yet, and we're 7 00:00:10,080 --> 00:00:12,520 Speaker 2: going to have a bunch of Odd Lots favorites and 8 00:00:13,160 --> 00:00:15,880 Speaker 2: do something maybe a little different to some of our 9 00:00:15,960 --> 00:00:18,200 Speaker 2: previous live podcast recordings. 10 00:00:18,280 --> 00:00:21,079 Speaker 1: When the guests are revealed, the show is going to 11 00:00:21,120 --> 00:00:22,840 Speaker 1: sell out right away, so you should really just go 12 00:00:22,840 --> 00:00:25,960 Speaker 1: get your ticket right now. It's June twenty sixth. It's 13 00:00:25,960 --> 00:00:28,560 Speaker 1: at Recket, NYC, and you can find a ticket link 14 00:00:28,600 --> 00:00:31,800 Speaker 1: at Bloomberg dot com slash odd Lots or Bloomberg Events 15 00:00:31,840 --> 00:00:34,040 Speaker 1: dot com slash odd Lots Live and. 16 00:00:33,960 --> 00:00:35,520 Speaker 2: Why we hope to see you there. 17 00:00:38,479 --> 00:00:51,879 Speaker 4: Bloomberg Audio Studios, Podcasts, Radio News. 18 00:00:54,000 --> 00:00:57,520 Speaker 1: Hello and welcome to another episode of the Oudlots podcast. 19 00:00:57,600 --> 00:00:59,960 Speaker 2: I'm Joe Wisenthal and I'm Tracy Alloway. 20 00:01:00,280 --> 00:01:03,640 Speaker 1: Tracy. I'm gonna confess something I've kind of hinted it. 21 00:01:03,640 --> 00:01:05,640 Speaker 3: It's not that big of a confession, and. 22 00:01:05,600 --> 00:01:09,120 Speaker 1: I've kind of hinted it already, which is that if 23 00:01:09,160 --> 00:01:11,600 Speaker 1: Trump wants to impose a bunch of terrorists on a 24 00:01:11,640 --> 00:01:15,000 Speaker 1: bunch of cheap, random plastic goods from China. 25 00:01:15,200 --> 00:01:16,600 Speaker 3: I'm fine with that. That's cool. 26 00:01:16,800 --> 00:01:20,000 Speaker 1: Fifty one hundred percent, one hundred and forty nine percent. 27 00:01:20,680 --> 00:01:22,640 Speaker 1: I'll consume less. I'll be a little bit more of 28 00:01:22,680 --> 00:01:24,240 Speaker 1: a monk or something like that. 29 00:01:24,280 --> 00:01:24,959 Speaker 3: I'm fine with that. 30 00:01:25,360 --> 00:01:29,440 Speaker 2: Okay, But isn't the argument not necessarily the cost, although 31 00:01:29,600 --> 00:01:32,720 Speaker 2: there is a cost on individual consumers. But the argument 32 00:01:32,840 --> 00:01:36,160 Speaker 2: is why do we want to focus on shifting plastic 33 00:01:36,240 --> 00:01:40,600 Speaker 2: production and toy manufacturing to the US. That's the criticism, right, Like, 34 00:01:40,680 --> 00:01:45,200 Speaker 2: why specifically focus on cheap goods in factories? 35 00:01:45,720 --> 00:01:45,920 Speaker 3: Yeah? 36 00:01:46,040 --> 00:01:47,920 Speaker 1: No, you might be right, Like, I don't think there's 37 00:01:48,040 --> 00:01:52,600 Speaker 1: much value in safe, you know, moving a plastic stepstule 38 00:01:52,680 --> 00:01:56,560 Speaker 1: factory or a stroller factory or whatever to the US. 39 00:01:56,680 --> 00:01:56,960 Speaker 3: I don't. 40 00:01:57,000 --> 00:01:58,960 Speaker 1: I don't really see the point. I want there to 41 00:01:58,960 --> 00:02:02,760 Speaker 1: be affordable strollers obviously, just buy and large a lot 42 00:02:02,800 --> 00:02:03,280 Speaker 1: of this stuff. 43 00:02:03,400 --> 00:02:07,640 Speaker 2: Yes, fine, this is not much of a confession, Okay, but. 44 00:02:07,800 --> 00:02:10,240 Speaker 1: I will confess too that if the price of a 45 00:02:10,320 --> 00:02:13,000 Speaker 1: new iPhone went up a lot, I would be pretty annoyed. 46 00:02:13,480 --> 00:02:15,920 Speaker 1: I tend to notice these things. I tend to replace 47 00:02:16,040 --> 00:02:18,960 Speaker 1: mine every two or three years or something like that. 48 00:02:19,360 --> 00:02:23,760 Speaker 1: There are areas that we do import significantly from China 49 00:02:24,280 --> 00:02:27,360 Speaker 1: that are not cheap child skis, cheap junk is. People 50 00:02:27,400 --> 00:02:30,240 Speaker 1: like to fantasize that that's all China produces. There are 51 00:02:30,280 --> 00:02:32,840 Speaker 1: areas that I would be very upset to pay a 52 00:02:33,080 --> 00:02:34,239 Speaker 1: significantly higher price. 53 00:02:34,480 --> 00:02:38,160 Speaker 2: Well, getting back to the goal of tariffs and protectionist 54 00:02:38,200 --> 00:02:42,440 Speaker 2: trade policies, I assume, you know, putting tariffs on iPhones 55 00:02:42,480 --> 00:02:45,280 Speaker 2: would be about moving some of the production closer to home, 56 00:02:45,360 --> 00:02:48,200 Speaker 2: and I think there there's an open question about whether 57 00:02:48,280 --> 00:02:52,519 Speaker 2: we want that as well, because for most of our lifetimes, 58 00:02:52,560 --> 00:02:55,600 Speaker 2: the stories we've been hearing about iPhones in China are 59 00:02:55,639 --> 00:02:59,000 Speaker 2: all about how terrible the labor conditions are and how 60 00:02:59,040 --> 00:03:02,160 Speaker 2: difficult it is to actually make these things. So right, 61 00:03:02,320 --> 00:03:06,240 Speaker 2: I can see, you know, some strategic argument. Obviously, semiconductors 62 00:03:06,280 --> 00:03:09,640 Speaker 2: are considered a very important strategic goal nowadays, but the 63 00:03:09,720 --> 00:03:14,320 Speaker 2: actual manufacturing, you know, there is that China story out there. 64 00:03:14,520 --> 00:03:18,240 Speaker 1: Anyway, I think the administration is very sensitive to people 65 00:03:18,440 --> 00:03:20,680 Speaker 1: like me. One of the first things, even in the 66 00:03:20,720 --> 00:03:22,680 Speaker 1: midst of the heat of the trade war, and I 67 00:03:22,680 --> 00:03:26,119 Speaker 1: should note we're recording this May twenty ninth, it could 68 00:03:26,160 --> 00:03:28,000 Speaker 1: be that the whole trade war is illegal. There was 69 00:03:28,040 --> 00:03:30,239 Speaker 1: that court ruling made last night. We really don't know 70 00:03:30,240 --> 00:03:32,680 Speaker 1: where things got to end up. They're clearly sensitive to 71 00:03:32,720 --> 00:03:35,880 Speaker 1: the iPhone thing, and so there were some carve outs 72 00:03:35,920 --> 00:03:39,640 Speaker 1: specifically related more or less related to that. I think 73 00:03:39,800 --> 00:03:44,640 Speaker 1: during the first Trump administration, Apple got some reprieve. These 74 00:03:44,680 --> 00:03:46,920 Speaker 1: are sensitive areas. Yes, we want to build up the 75 00:03:47,000 --> 00:03:51,840 Speaker 1: capacity to expand technological production, high tech things, high value 76 00:03:51,840 --> 00:03:53,760 Speaker 1: add things, and so forth, but we don't want the 77 00:03:53,800 --> 00:03:58,200 Speaker 1: sticker shock. This explains, of course, some of the sort 78 00:03:58,240 --> 00:04:01,280 Speaker 1: of multiple personalities administration, if you will. 79 00:04:02,360 --> 00:04:05,840 Speaker 2: Well, there's also the added complexity of building up these 80 00:04:06,080 --> 00:04:08,960 Speaker 2: very very advanced supply chains, right, and if you look 81 00:04:09,000 --> 00:04:11,360 Speaker 2: at Apple and what they did in China, that was 82 00:04:11,400 --> 00:04:15,720 Speaker 2: built over the course of many, many years, decades even, 83 00:04:15,920 --> 00:04:17,960 Speaker 2: And the idea that the US is suddenly going to 84 00:04:18,000 --> 00:04:20,840 Speaker 2: flip a switch, a terriff switch and move all that 85 00:04:20,880 --> 00:04:23,880 Speaker 2: production elsewhere seems a little optimistic, right. 86 00:04:23,880 --> 00:04:26,000 Speaker 1: And then there might be flipping a switch, but not 87 00:04:26,120 --> 00:04:28,320 Speaker 1: in the full direction. Maybe there are multiple dials on 88 00:04:28,360 --> 00:04:30,600 Speaker 1: the switch. Sure, so then one possibility that you hear 89 00:04:30,680 --> 00:04:33,240 Speaker 1: is okay, maybe move more to India. But I don't 90 00:04:33,240 --> 00:04:35,279 Speaker 1: think Trump likes that. But maybe that would be a 91 00:04:35,279 --> 00:04:37,800 Speaker 1: little bit better from the US perspective, in the sense 92 00:04:37,839 --> 00:04:42,280 Speaker 1: that we're not contributing as much to Chinese economic development, 93 00:04:42,480 --> 00:04:45,480 Speaker 1: and so, okay, it's not bringing jobs back, and Trump 94 00:04:45,520 --> 00:04:47,560 Speaker 1: said moving to the US. From time to time you 95 00:04:47,600 --> 00:04:50,160 Speaker 1: hear about maybe they could be built in Brazil or something. 96 00:04:50,520 --> 00:04:52,600 Speaker 1: But all of these raised the question. There's two things. 97 00:04:52,640 --> 00:04:55,039 Speaker 1: It's like, hey, is this realistic at all? If door 98 00:04:55,120 --> 00:04:57,360 Speaker 1: is switch that you could pull is move to the US, 99 00:04:57,600 --> 00:05:00,800 Speaker 1: move to India, that switch would have been moved. And 100 00:05:00,839 --> 00:05:03,000 Speaker 1: then the other thing, too is what does it even 101 00:05:03,040 --> 00:05:06,000 Speaker 1: mean to build the iPhone in India or the US, 102 00:05:06,120 --> 00:05:10,000 Speaker 1: because there's final assembly, et cetera. But of course component 103 00:05:10,080 --> 00:05:14,720 Speaker 1: parts within the iPhone themselves. Also, much of it is 104 00:05:14,880 --> 00:05:17,120 Speaker 1: actually made in China. And you know, I'm sure there's 105 00:05:17,400 --> 00:05:20,279 Speaker 1: thousands of tiny pieces of various things doing things, and 106 00:05:20,320 --> 00:05:22,640 Speaker 1: there many of them are built in China. So even 107 00:05:22,640 --> 00:05:25,000 Speaker 1: the idea of like we're going to move X production 108 00:05:25,160 --> 00:05:30,400 Speaker 1: to X country is not a clear statement because it 109 00:05:30,440 --> 00:05:33,240 Speaker 1: could just be the final packaging or whatever, and that's 110 00:05:33,279 --> 00:05:36,000 Speaker 1: not really where the value add lies, which means we 111 00:05:36,080 --> 00:05:40,159 Speaker 1: really have to more deeply understand how and what gets 112 00:05:40,200 --> 00:05:42,080 Speaker 1: built in China and what it would mean to even 113 00:05:42,120 --> 00:05:44,000 Speaker 1: move that. Well, we're even talked about when we're talking 114 00:05:44,000 --> 00:05:46,800 Speaker 1: about moving these things, let's do it. Well, I'm very 115 00:05:46,800 --> 00:05:50,799 Speaker 1: excited to say we do indeed have the perfect guest. 116 00:05:51,400 --> 00:05:53,640 Speaker 1: We're going to be speaking with Patrick McGee. He's at 117 00:05:53,640 --> 00:05:55,920 Speaker 1: the FT but he has a new book out came 118 00:05:55,960 --> 00:05:59,559 Speaker 1: out May thirteenth called Apple in China Like the Capture 119 00:05:59,560 --> 00:06:01,840 Speaker 1: of the World's Greatest Company, And it is a book 120 00:06:01,880 --> 00:06:06,159 Speaker 1: about the history of Apple's deep relationship with the state 121 00:06:06,200 --> 00:06:08,640 Speaker 1: of China, with the economy of China, the sort of 122 00:06:08,680 --> 00:06:12,360 Speaker 1: co evolution of these entities. So much of the iPhone 123 00:06:12,440 --> 00:06:16,400 Speaker 1: story we know is sort of inextricably connected with the 124 00:06:16,480 --> 00:06:19,599 Speaker 1: rise of Chinese manufacturing. This is what Tim Cook is 125 00:06:19,720 --> 00:06:21,800 Speaker 1: known for in the very beginning. So Patrick, thank you 126 00:06:21,880 --> 00:06:25,080 Speaker 1: so much for coming on outlaws my pleasure. 127 00:06:25,240 --> 00:06:26,120 Speaker 3: Hi Joe, Hi Tracy. 128 00:06:26,800 --> 00:06:28,960 Speaker 1: What does it mean if Apple says, oh, we're moving 129 00:06:29,000 --> 00:06:31,560 Speaker 1: more production to India or we want to what does 130 00:06:31,560 --> 00:06:32,400 Speaker 1: that term mean to you? 131 00:06:33,000 --> 00:06:35,160 Speaker 3: Ah? Well, cleverly, they don't say that. They say they're 132 00:06:35,160 --> 00:06:38,960 Speaker 3: moving assembly because they they know, but the reader probably doesn't, 133 00:06:38,960 --> 00:06:42,200 Speaker 3: the lister probably doesn't. There's a massive distinction between assembly 134 00:06:42,600 --> 00:06:45,640 Speaker 3: and production. So I think Apple is sort of orchestrating 135 00:06:45,640 --> 00:06:47,799 Speaker 3: this effort. Right, There's no press release that says anything 136 00:06:47,800 --> 00:06:50,040 Speaker 3: from Apple, so you can't quote Apple. But insofar as 137 00:06:50,040 --> 00:06:52,200 Speaker 3: the word got out, you know, my money's on Koupatino 138 00:06:52,440 --> 00:06:54,960 Speaker 3: being behind this. So yeah, I mean put it this way, 139 00:06:54,960 --> 00:06:57,640 Speaker 3: if there are a thousand steps in making an iPhone 140 00:06:57,680 --> 00:06:59,960 Speaker 3: and the final one is now being done in India, 141 00:07:00,400 --> 00:07:03,200 Speaker 3: that's enough to have a quote unquote substantive change to 142 00:07:03,240 --> 00:07:06,400 Speaker 3: the product, and therefore the box can say made in India. 143 00:07:06,520 --> 00:07:08,720 Speaker 3: Nothing about that phone is any less dependent on the 144 00:07:08,800 --> 00:07:10,920 Speaker 3: China centric supply chain than any other phone you have 145 00:07:10,960 --> 00:07:11,640 Speaker 3: ever purchased. 146 00:07:11,880 --> 00:07:13,920 Speaker 2: Okay, so on this note, maybe a good place to 147 00:07:14,000 --> 00:07:17,640 Speaker 2: start is walk us through your typical iPhone, the one 148 00:07:17,680 --> 00:07:20,480 Speaker 2: that Joe is buying every two or three years. What's 149 00:07:20,560 --> 00:07:24,400 Speaker 2: its I guess birth process, Like, where do iPhones come from? 150 00:07:24,440 --> 00:07:27,640 Speaker 2: And what is the actual supply chain that creates them. 151 00:07:27,960 --> 00:07:30,040 Speaker 3: That's such a funny question. I'll tell you one funny answer, 152 00:07:30,080 --> 00:07:31,800 Speaker 3: which is that I asked, you know, a very senior 153 00:07:31,840 --> 00:07:34,720 Speaker 3: person at Apple how an iPhone is made, and he said, 154 00:07:34,760 --> 00:07:36,800 Speaker 3: have you seen the I Love Lucy clip of them 155 00:07:36,840 --> 00:07:39,360 Speaker 3: making chocolate have you ever seen that? Yeah, of course 156 00:07:40,040 --> 00:07:42,280 Speaker 3: I actually hadn't. So Okay, so picture of its conveyor 157 00:07:42,360 --> 00:07:44,880 Speaker 3: belt and the chocolate is coming so fast that eventually 158 00:07:44,880 --> 00:07:47,480 Speaker 3: they just start heating them rather than packaging them up. Okay, 159 00:07:47,640 --> 00:07:49,400 Speaker 3: So there's a method to the madness here. I mean, 160 00:07:49,640 --> 00:07:52,400 Speaker 3: Apple is able to take Adam Smith's idea the division 161 00:07:52,400 --> 00:07:55,080 Speaker 3: of labor and put it to the hilarious degree that 162 00:07:55,160 --> 00:07:57,480 Speaker 3: out does Nathan Field with the comedian trying to do 163 00:07:57,520 --> 00:08:00,120 Speaker 3: this with house cleaning two decades after the fact. So 164 00:08:00,520 --> 00:08:02,280 Speaker 3: it is often the fact that on a conveor belt 165 00:08:02,320 --> 00:08:04,880 Speaker 3: you have nine to eleven seconds to perform your task, 166 00:08:04,920 --> 00:08:06,640 Speaker 3: you know, putting a module in the left hand corner 167 00:08:06,720 --> 00:08:09,080 Speaker 3: or whatever, before the next iPhone comes over. So that's 168 00:08:09,120 --> 00:08:11,400 Speaker 3: the final assembly process, and that's really what is taking 169 00:08:11,400 --> 00:08:14,800 Speaker 3: place now in India ramping that up to avoid tariffs. 170 00:08:14,960 --> 00:08:18,560 Speaker 3: But the actual production we're talking one thousand components and 171 00:08:18,680 --> 00:08:22,760 Speaker 3: Apple works with the tightest engineering tolerances possible, only high 172 00:08:22,800 --> 00:08:24,840 Speaker 3: quality materials. That you put this in car terms, they 173 00:08:24,840 --> 00:08:27,640 Speaker 3: are making ten million porsches a year rather than ten 174 00:08:27,680 --> 00:08:30,880 Speaker 3: million volkswagons, right, and the numbers are just staggering. Right. 175 00:08:30,880 --> 00:08:33,360 Speaker 3: So if you're doing one thousand components a day, and 176 00:08:33,400 --> 00:08:36,440 Speaker 3: you're shipping one million iPhones a day. That means at 177 00:08:36,440 --> 00:08:39,240 Speaker 3: peak season, you were doing the manufacturing, the logistics, the 178 00:08:39,360 --> 00:08:42,440 Speaker 3: just in time production of one billion parts per day. 179 00:08:42,640 --> 00:08:44,960 Speaker 3: So find me an American factory that can do one 180 00:08:44,960 --> 00:08:47,560 Speaker 3: of those parts, because China has factories that can do 181 00:08:47,600 --> 00:08:50,080 Speaker 3: it for all one thousand. That's why nothing is moving 182 00:08:50,080 --> 00:08:53,760 Speaker 3: here anytime soon. It's the combination of Apple's imperfection for 183 00:08:53,800 --> 00:08:58,559 Speaker 3: defects quality and Apple's gar gantu and titanic like quantity. 184 00:08:59,240 --> 00:09:03,400 Speaker 1: There is producttion of Apple products and I believe iPhones 185 00:09:03,640 --> 00:09:07,920 Speaker 1: in India or sorry, assembly of Apple products in India. 186 00:09:08,200 --> 00:09:11,720 Speaker 1: What do we know about the efficiency or the relative 187 00:09:11,720 --> 00:09:14,400 Speaker 1: efficiency because obviously the company has been thinking about these 188 00:09:14,440 --> 00:09:16,720 Speaker 1: risks for years and years and years, and I'm sure 189 00:09:16,760 --> 00:09:20,400 Speaker 1: would love to not be this tightly linked to one country, 190 00:09:20,440 --> 00:09:22,440 Speaker 1: which we know, for all the reasons we don't need 191 00:09:22,480 --> 00:09:25,120 Speaker 1: to get into is risky. What do we know about 192 00:09:25,120 --> 00:09:27,240 Speaker 1: the efficiency of its assembly in India? 193 00:09:28,040 --> 00:09:30,200 Speaker 3: Let me just give you sort of objective numbers and 194 00:09:30,240 --> 00:09:32,440 Speaker 3: then we'll go from there. So the first iPhones made 195 00:09:32,480 --> 00:09:35,160 Speaker 3: in India were actually in twenty seventeen, OK, and by 196 00:09:35,160 --> 00:09:39,960 Speaker 3: twenty twenty three, India was assembling about twenty five million iPhones. 197 00:09:40,160 --> 00:09:42,480 Speaker 3: Go back a decade. The first iPhones were made in 198 00:09:42,559 --> 00:09:44,720 Speaker 3: China in two thousand and seven, and by two thousand 199 00:09:44,760 --> 00:09:48,280 Speaker 3: and fifteen you had two hundred and thirty million iPhones 200 00:09:48,360 --> 00:09:52,040 Speaker 3: being built. So roughly speaking, the quote unquote diversification in 201 00:09:52,040 --> 00:09:54,560 Speaker 3: India is happening at one tenth the pace of the 202 00:09:54,600 --> 00:09:58,560 Speaker 3: original creation and scale of the iPhone, and even that 203 00:09:59,280 --> 00:10:02,959 Speaker 3: vastly over the speed of development in India because, of course, 204 00:10:03,000 --> 00:10:04,600 Speaker 3: in the early years of the iPhone, I mean you're 205 00:10:04,600 --> 00:10:07,559 Speaker 3: literally inventing things like multi touch glass, right, you were 206 00:10:07,559 --> 00:10:11,400 Speaker 3: inventing and redesigning the iPhone every single year, whereas India 207 00:10:11,480 --> 00:10:13,200 Speaker 3: is basically just having to do the final steps in 208 00:10:13,240 --> 00:10:15,800 Speaker 3: the process, and it's still not happening very quickly. Now, really, 209 00:10:15,840 --> 00:10:19,280 Speaker 3: what changes is that in Shanghai twenty twenty two, the 210 00:10:19,280 --> 00:10:21,320 Speaker 3: city enters lockdown, and that's a city of more than 211 00:10:21,320 --> 00:10:23,880 Speaker 3: twenty five million people. It really is the first time 212 00:10:23,920 --> 00:10:26,599 Speaker 3: in Apple's two decade history in China where did the 213 00:10:26,679 --> 00:10:30,240 Speaker 3: government provincial officials in this case, really had made a 214 00:10:30,240 --> 00:10:33,600 Speaker 3: decision diametrically opposed to Apple's interests and that's when Plan 215 00:10:33,679 --> 00:10:36,360 Speaker 3: b Let's really ramp up in India went into effect. 216 00:10:36,559 --> 00:10:38,880 Speaker 3: But it's been almost three years since then, and even 217 00:10:38,920 --> 00:10:41,040 Speaker 3: so you don't have a whole lot going on there. 218 00:10:41,240 --> 00:10:43,600 Speaker 3: And yeah, I've talked to the engineers. They're called manufacturing 219 00:10:43,640 --> 00:10:45,520 Speaker 3: design engineers. These are the people who sort of do 220 00:10:45,559 --> 00:10:48,520 Speaker 3: the handholding the engineering one zho one in different countries, 221 00:10:48,679 --> 00:10:50,560 Speaker 3: and they've been ramping up in India, and what they 222 00:10:50,600 --> 00:10:53,600 Speaker 3: find is that the ecosystem isn't there, the industrial clusters 223 00:10:53,640 --> 00:10:56,120 Speaker 3: aren't there. You don't have eight lane highways to and 224 00:10:56,160 --> 00:10:58,680 Speaker 3: from the factories. You often sometimes don't even have stable 225 00:10:58,720 --> 00:11:01,120 Speaker 3: Wi Fi in the taxi the cab on the way 226 00:11:01,280 --> 00:11:03,960 Speaker 3: to the factory. Engineers are sometimes staying two hours away, 227 00:11:04,000 --> 00:11:06,640 Speaker 3: which means four hours of their day is just going 228 00:11:06,640 --> 00:11:08,120 Speaker 3: to and from the factory. And if they don't have 229 00:11:08,160 --> 00:11:10,680 Speaker 3: a stable cellular connection along the way, it can be 230 00:11:10,679 --> 00:11:12,880 Speaker 3: a little bit maddening. So many things you don't have. 231 00:11:12,920 --> 00:11:14,200 Speaker 3: And the other thing you just don't have is the 232 00:11:14,240 --> 00:11:16,400 Speaker 3: sort of Nietzschean will to power on the part of 233 00:11:16,440 --> 00:11:19,320 Speaker 3: New Delhi to make manufacturing their thing. And you don't 234 00:11:19,360 --> 00:11:22,480 Speaker 3: have what engineers call quote unquote China speed, which is 235 00:11:22,559 --> 00:11:27,000 Speaker 3: just like this inexplicable, speedy development that would wow Apple 236 00:11:27,040 --> 00:11:29,319 Speaker 3: engineers in the earliest years. So, just to give one 237 00:11:29,320 --> 00:11:31,440 Speaker 3: example that's not in the book, there was this example 238 00:11:31,440 --> 00:11:33,760 Speaker 3: where these engineers from Apple are in this factory that 239 00:11:33,800 --> 00:11:35,800 Speaker 3: needs to be sort of retooled for the Apple line, 240 00:11:35,840 --> 00:11:38,280 Speaker 3: and it's the size of a football field. It's enormous, 241 00:11:38,320 --> 00:11:40,160 Speaker 3: and they estimate, okay, it's going to take two to 242 00:11:40,200 --> 00:11:42,520 Speaker 3: three weeks to get this machine removed. They come back 243 00:11:42,520 --> 00:11:44,880 Speaker 3: the next day it's all been moved, and it's totally 244 00:11:45,320 --> 00:11:47,560 Speaker 3: blows their minds. All they've done is gone to sleep, 245 00:11:47,559 --> 00:11:50,319 Speaker 3: head breakfast, and come back and everything is complete. And 246 00:11:50,400 --> 00:11:52,200 Speaker 3: that which is happening in China all the time, and 247 00:11:52,240 --> 00:11:53,600 Speaker 3: it just is not happening in India. 248 00:12:10,280 --> 00:12:12,960 Speaker 2: I like the idea of just one more lane bro 249 00:12:13,160 --> 00:12:18,560 Speaker 2: will solve our domestic iPhone assembly production problems. That's pretty funny. Okay, 250 00:12:18,640 --> 00:12:20,760 Speaker 2: So I want to back up a little bit, but 251 00:12:20,840 --> 00:12:24,080 Speaker 2: can we talk a little more about Apple strategy in 252 00:12:24,160 --> 00:12:28,239 Speaker 2: China specifically, So how much of that was a deliberate, 253 00:12:28,640 --> 00:12:34,600 Speaker 2: conscious decision versus something that just kind of happened alongside 254 00:12:34,640 --> 00:12:38,600 Speaker 2: I guess the wave of outsourcing and globalization that we 255 00:12:38,679 --> 00:12:41,360 Speaker 2: saw in the late nineteen nineties early two thousands. 256 00:12:41,760 --> 00:12:43,760 Speaker 3: Yeah, great question. And what I like about your intro 257 00:12:43,880 --> 00:12:45,760 Speaker 3: tracy is that I really do think the story of 258 00:12:45,760 --> 00:12:47,680 Speaker 3: Apple and China over the last twenty years has really 259 00:12:47,720 --> 00:12:50,520 Speaker 3: just been about the tedium of assembly. A journalists have 260 00:12:50,520 --> 00:12:52,040 Speaker 3: won prizes for this kind of thing, right, and it's 261 00:12:52,280 --> 00:12:54,440 Speaker 3: set into motion this cat and mouse pattern where a 262 00:12:54,480 --> 00:12:56,640 Speaker 3: journalist goes into a factory and says, all these workers 263 00:12:56,640 --> 00:12:59,160 Speaker 3: are working too hard, there's underage employees, et cetera. And 264 00:12:59,160 --> 00:13:01,719 Speaker 3: then Apple is shame into making changes and it sort 265 00:13:01,720 --> 00:13:04,320 Speaker 3: of plays the role of White Knight improving factory conditions 266 00:13:04,320 --> 00:13:07,120 Speaker 3: across China's supply chain, and then journalist win's an award, 267 00:13:07,160 --> 00:13:08,679 Speaker 3: and then two years later someone does the next thing 268 00:13:08,679 --> 00:13:10,360 Speaker 3: in a different factory, and so on and so forth. 269 00:13:10,400 --> 00:13:13,160 Speaker 3: But we're totally overlooking questions of Apple strategy, like what 270 00:13:13,200 --> 00:13:16,240 Speaker 3: did they quote unquote discover in China that nobody else discovered? 271 00:13:16,480 --> 00:13:19,000 Speaker 3: And so really the book is an attempt to do that. 272 00:13:19,080 --> 00:13:21,880 Speaker 3: So the first thing I'd push back on is Tim 273 00:13:21,880 --> 00:13:24,800 Speaker 3: Cook is very often called the architect of the China strategy, 274 00:13:25,080 --> 00:13:27,200 Speaker 3: and it's not to discredit him to say that he 275 00:13:27,400 --> 00:13:30,160 Speaker 3: is not the architect. Nobody is the architect. Basically, what 276 00:13:30,240 --> 00:13:33,480 Speaker 3: happens is really the supply chain itself, with or without 277 00:13:33,480 --> 00:13:37,080 Speaker 3: Apple was moving to China. And so the basic history 278 00:13:37,080 --> 00:13:40,240 Speaker 3: of the eighties and nineties PC boom, like predating Windows 279 00:13:40,320 --> 00:13:43,959 Speaker 3: ninety five and then coming after, is that the fight 280 00:13:44,120 --> 00:13:48,600 Speaker 3: for computer dominance is exclusively based on things that are 281 00:13:48,640 --> 00:13:53,559 Speaker 3: boring logistics, manufacturing, distribution, right, because everybody's using Windows, everybody's 282 00:13:53,640 --> 00:13:56,240 Speaker 3: using Intel chips, and nobody's thinking about design. There is 283 00:13:56,240 --> 00:13:59,000 Speaker 3: no equivalent of Johnny I've at Dell, at Compac, at 284 00:13:59,040 --> 00:14:02,240 Speaker 3: any of these companies, and so it's really this mundane war, 285 00:14:02,480 --> 00:14:06,960 Speaker 3: and it's driven by largely American and later Taiwanese contract manufacturers, 286 00:14:07,360 --> 00:14:09,480 Speaker 3: and so they are the ones who, in competition with 287 00:14:09,559 --> 00:14:11,960 Speaker 3: each other, start going to Asia to sort of oust 288 00:14:12,040 --> 00:14:14,520 Speaker 3: each other right and gain market share, and eventually they're 289 00:14:14,520 --> 00:14:17,560 Speaker 3: the ones who really find China. So when Apple is 290 00:14:17,600 --> 00:14:21,040 Speaker 3: doing their own outsourcing moves, they're working in multiple countries 291 00:14:21,160 --> 00:14:25,200 Speaker 3: before the armies of flexible, ubiquitous, low paid labor in 292 00:14:25,320 --> 00:14:28,120 Speaker 3: China really win out. So my story has this five 293 00:14:28,200 --> 00:14:31,320 Speaker 3: part chapter called Apple's Long March to China. It really 294 00:14:31,320 --> 00:14:33,600 Speaker 3: tells you that the candy called iMac that I'm sure 295 00:14:33,640 --> 00:14:35,680 Speaker 3: both of you and all of your listeners remember, like 296 00:14:36,200 --> 00:14:39,080 Speaker 3: that was made out of Korea by LG who then 297 00:14:39,120 --> 00:14:43,560 Speaker 3: expanded to Mexicali and Wales. Fox Con is brought on 298 00:14:43,640 --> 00:14:45,880 Speaker 3: as a second supplier, and that's in China, but it's 299 00:14:45,960 --> 00:14:50,360 Speaker 3: also in the Czech Republic, and it's also curt in California. 300 00:14:50,440 --> 00:14:53,560 Speaker 3: But when you've got these operations in multiple countries, especially 301 00:14:53,640 --> 00:14:56,440 Speaker 3: once China enters the World Trade Organization two thousand and one, 302 00:14:56,600 --> 00:14:58,040 Speaker 3: all you have to do is look at an Excel 303 00:14:58,080 --> 00:15:01,640 Speaker 3: sheet and realize that the efficiency, cost, the scale and 304 00:15:01,840 --> 00:15:05,400 Speaker 3: anything China is winning. And so Apple begins to really 305 00:15:05,440 --> 00:15:08,680 Speaker 3: consolidate everything into China. And around two thousand and three 306 00:15:08,720 --> 00:15:11,560 Speaker 3: when the iPod Mini becomes the most ubiquitous product Apple's 307 00:15:11,560 --> 00:15:13,840 Speaker 3: ever created, and then there's just no question that when 308 00:15:13,880 --> 00:15:15,720 Speaker 3: the iPod nano is invented, that's where it's going to 309 00:15:15,720 --> 00:15:17,240 Speaker 3: be built, and when the iPhone comes out, that's where 310 00:15:17,240 --> 00:15:18,840 Speaker 3: it's going to be built. So it really is just 311 00:15:18,880 --> 00:15:22,480 Speaker 3: like stumbling into greater and greater volumes and success in China. 312 00:15:22,760 --> 00:15:24,400 Speaker 3: And I give all sorts of credit to China. I mean, 313 00:15:24,400 --> 00:15:26,320 Speaker 3: people think it's an anti China book. If they haven't 314 00:15:26,320 --> 00:15:28,520 Speaker 3: read it, it really isn't. There's only one place that 315 00:15:28,560 --> 00:15:30,320 Speaker 3: Apple could have succeeded the way they did, and it's 316 00:15:30,320 --> 00:15:34,080 Speaker 3: because China had tailor made policies. We're leading industrial clusters, 317 00:15:34,120 --> 00:15:37,360 Speaker 3: we're leading industrial policy and hardworking people that would do 318 00:15:37,360 --> 00:15:39,320 Speaker 3: this for twelve hours a day, six days a week. 319 00:15:39,840 --> 00:15:41,920 Speaker 1: Is the book an anti Apple book? I mean you 320 00:15:41,960 --> 00:15:45,120 Speaker 1: say it's not an anti China book. Apple who's created 321 00:15:45,320 --> 00:15:50,440 Speaker 1: literally trillions of dollars in value for Americans. It's created 322 00:15:50,680 --> 00:15:54,320 Speaker 1: thousands and thousands of amazing, high paid jobs that are 323 00:15:54,400 --> 00:15:58,160 Speaker 1: much better than the jobs that are at the assembly 324 00:15:58,440 --> 00:16:01,760 Speaker 1: or factories that exist in China. Is it an anti 325 00:16:01,800 --> 00:16:02,400 Speaker 1: Apple book? 326 00:16:03,320 --> 00:16:05,720 Speaker 3: No. Anyone thinking it's an anti Apple book will be 327 00:16:05,720 --> 00:16:08,240 Speaker 3: in for a rude awakening because you'll quickly realize that 328 00:16:08,520 --> 00:16:10,240 Speaker 3: for starters, when I say I spoke to more than 329 00:16:10,240 --> 00:16:13,040 Speaker 3: two hundred people, I'm only counting the people with Apple experience. 330 00:16:13,040 --> 00:16:16,440 Speaker 3: Then I spoke to other people as well, in supply chain, academics, journalists, 331 00:16:16,440 --> 00:16:18,440 Speaker 3: that kind of stuff. But it is told through the 332 00:16:18,480 --> 00:16:20,840 Speaker 3: eyes of the people in the weeds on the grounds, 333 00:16:20,880 --> 00:16:24,920 Speaker 3: you know, directing Apple's success. Right, So the first chapters 334 00:16:24,960 --> 00:16:26,760 Speaker 3: in particular, I mean, the first part is called Saving 335 00:16:26,760 --> 00:16:29,680 Speaker 3: Apple is really just a story of Apple's genius in 336 00:16:30,120 --> 00:16:32,640 Speaker 3: pulling off these maneuvers and coming off the brink of bankruptcy. 337 00:16:32,720 --> 00:16:35,280 Speaker 3: They are literally days away from missing payroll. In nineteen 338 00:16:35,360 --> 00:16:37,320 Speaker 3: ninety six, I think I reveal for the first time 339 00:16:37,360 --> 00:16:40,200 Speaker 3: they'd even hired a Chapter eleven lawyer. And then as 340 00:16:40,240 --> 00:16:42,040 Speaker 3: the sort of hail Mary move, once they've got a 341 00:16:42,040 --> 00:16:44,560 Speaker 3: bit more money after selling a factory in Colorado, they 342 00:16:44,640 --> 00:16:47,000 Speaker 3: bring back Steve jobs. And really the first narrative is 343 00:16:47,040 --> 00:16:49,160 Speaker 3: just like this raw raw, go Apple, Can they do it? 344 00:16:49,320 --> 00:16:51,320 Speaker 3: And even in two thousand with the dot com bust, 345 00:16:51,400 --> 00:16:53,840 Speaker 3: like they're close to bankruptcy again and Gateway literally tries 346 00:16:53,880 --> 00:16:57,240 Speaker 3: to acquire them. So the story is one of sleepwalking 347 00:16:57,320 --> 00:17:01,320 Speaker 3: into a geopolitical reality. Really, as China changes, I mean, 348 00:17:01,360 --> 00:17:04,200 Speaker 3: I don't criticize anyone at Apple for moving to China 349 00:17:04,240 --> 00:17:06,560 Speaker 3: in the early two thousands. That's what everybody was doing. 350 00:17:06,680 --> 00:17:09,160 Speaker 3: I would even say there was an American consensus rather 351 00:17:09,200 --> 00:17:11,960 Speaker 3: than some bipartisan effort, that going to China was good 352 00:17:12,000 --> 00:17:14,560 Speaker 3: because you were going to inculcate the next great democracy, 353 00:17:14,680 --> 00:17:17,000 Speaker 3: you know, and maybe in a hubristic or arrogant way. 354 00:17:17,040 --> 00:17:19,040 Speaker 3: But like Americans would have said, that's what we did 355 00:17:19,040 --> 00:17:22,080 Speaker 3: for Taiwan, that's what we did for Korea, Germany, et cetera. 356 00:17:22,160 --> 00:17:24,560 Speaker 3: I mean after World War Two. So there was all 357 00:17:24,600 --> 00:17:27,320 Speaker 3: sorts of reasons to move to China. The problematic decision 358 00:17:27,440 --> 00:17:30,679 Speaker 3: was that once Xijinping comes into power, Apple is not 359 00:17:30,720 --> 00:17:34,840 Speaker 3: an innocent bystander. As Xixhinping hardens his tone and becomes 360 00:17:34,880 --> 00:17:38,080 Speaker 3: more belligerent, he attacks Apple within thirty six hours of 361 00:17:38,119 --> 00:17:40,800 Speaker 3: taking the reins in March twenty thirteen, and that was 362 00:17:40,840 --> 00:17:43,240 Speaker 3: the point at which Apple could have made a strategic 363 00:17:43,280 --> 00:17:47,160 Speaker 3: decision to diversify its supply chain to India or something. Instead, 364 00:17:47,280 --> 00:17:49,720 Speaker 3: they ramp up their rewards for shareholders in the form 365 00:17:49,720 --> 00:17:52,680 Speaker 3: of buybacks and dividends, and they doubled down in China, 366 00:17:52,880 --> 00:17:56,840 Speaker 3: appointing a team to basically understand Chinese culture, understand Chinese politics, 367 00:17:57,000 --> 00:17:58,919 Speaker 3: and come up with a way of demonstrating to the 368 00:17:58,920 --> 00:18:01,600 Speaker 3: country and it's efficial. Look, we're really really in this 369 00:18:01,640 --> 00:18:02,760 Speaker 3: for China, as it were. 370 00:18:03,080 --> 00:18:07,000 Speaker 2: What exactly was Apple's pitch to Chinese leadership? And I 371 00:18:07,000 --> 00:18:09,280 Speaker 2: guess how did it change over time? How much of 372 00:18:09,320 --> 00:18:11,840 Speaker 2: it was about, Oh, we're going to create jobs that 373 00:18:11,880 --> 00:18:16,280 Speaker 2: will pay more than agricultural wages, better standards of life, 374 00:18:16,440 --> 00:18:21,800 Speaker 2: maybe relatively, versus the strategic value of building up China's 375 00:18:21,840 --> 00:18:27,639 Speaker 2: tech sector and all this strategic semiconductor technology and things 376 00:18:27,720 --> 00:18:29,520 Speaker 2: like that. How did it shift over time? 377 00:18:30,440 --> 00:18:33,320 Speaker 3: So it's a fascinating narrative, And really the first four 378 00:18:33,359 --> 00:18:35,800 Speaker 3: parts of the book leading up to twenty thirteen are 379 00:18:35,840 --> 00:18:38,760 Speaker 3: just foundation buildings, so you sort of understand the history 380 00:18:38,760 --> 00:18:41,240 Speaker 3: of Apple and what sort of problems they're having. Essentially, 381 00:18:41,280 --> 00:18:43,600 Speaker 3: what happens is when chies in paying at tax Apple, 382 00:18:43,920 --> 00:18:46,000 Speaker 3: you can understand why he's upset with the company. It 383 00:18:46,080 --> 00:18:49,960 Speaker 3: looks like an exploitative power because their margins. Apple margins 384 00:18:50,119 --> 00:18:52,320 Speaker 3: have gone from something like one percent in two thousand 385 00:18:52,359 --> 00:18:55,159 Speaker 3: and three to twenty five percent in twenty twelve. But 386 00:18:55,160 --> 00:18:56,840 Speaker 3: at the same time, if you look like a company 387 00:18:56,880 --> 00:18:59,760 Speaker 3: like Fox con foxhon in absolute dollars made more money 388 00:18:59,760 --> 00:19:01,560 Speaker 3: than Apple for each of the first four years of 389 00:19:01,600 --> 00:19:04,760 Speaker 3: the twenty first century. But as they get more involved 390 00:19:04,760 --> 00:19:07,400 Speaker 3: with Apple, their margins collapse from double digits to about 391 00:19:07,400 --> 00:19:09,439 Speaker 3: one or two percent. And so you can just do 392 00:19:09,480 --> 00:19:11,800 Speaker 3: this with really any company working with Apple, and it 393 00:19:11,840 --> 00:19:14,440 Speaker 3: looks like they're not in it for China, right, They're 394 00:19:14,440 --> 00:19:17,040 Speaker 3: not doing anything for the country. And Apple it takes 395 00:19:17,040 --> 00:19:19,159 Speaker 3: them two or three years, but they totally flip this 396 00:19:19,240 --> 00:19:21,880 Speaker 3: narrative on its head. So out of fear that Beijing 397 00:19:21,920 --> 00:19:23,600 Speaker 3: is going to force Apple to operate a bunch of 398 00:19:23,680 --> 00:19:26,080 Speaker 3: joint ventures, right, these fifty to fifty companies where China 399 00:19:26,119 --> 00:19:28,400 Speaker 3: owns the other half, and then they mimic the technology 400 00:19:28,440 --> 00:19:30,080 Speaker 3: and eventually oust you. I mean, this is what happened 401 00:19:30,080 --> 00:19:33,040 Speaker 3: in high speed rail for instance. Beijing has advocated joint 402 00:19:33,119 --> 00:19:35,720 Speaker 3: ventures for decades, really going back to the nineteen eighties. 403 00:19:35,760 --> 00:19:37,840 Speaker 3: So this is where a Western company is allowed to 404 00:19:38,160 --> 00:19:40,920 Speaker 3: be in the Chinese market. But the quid pro quo is, look, 405 00:19:40,920 --> 00:19:43,879 Speaker 3: if you want access to our operational efficiency, if you 406 00:19:43,920 --> 00:19:46,040 Speaker 3: want access to more than a billion people, you have 407 00:19:46,119 --> 00:19:48,680 Speaker 3: to operate in a joint venture where the Chinese half 408 00:19:48,720 --> 00:19:51,399 Speaker 3: of the company is going to learn everything they can 409 00:19:51,640 --> 00:19:54,360 Speaker 3: and then thrive on their own. Apple doesn't have any 410 00:19:54,440 --> 00:19:57,320 Speaker 3: joint ventures, and so they look like this anti China 411 00:19:57,440 --> 00:20:00,800 Speaker 3: model that's just exploiting the country. Is able to really 412 00:20:00,840 --> 00:20:02,920 Speaker 3: flip this on its head and say, look, it might 413 00:20:02,960 --> 00:20:05,960 Speaker 3: be the case that Samsung has three dozen joint ventures 414 00:20:06,000 --> 00:20:08,399 Speaker 3: and we have zero. But you need to understand we 415 00:20:08,520 --> 00:20:11,879 Speaker 3: work with hundreds of factories across the country. And the 416 00:20:11,920 --> 00:20:14,800 Speaker 3: reason they're only getting paid one percent margin, two percent margin, 417 00:20:14,880 --> 00:20:17,320 Speaker 3: the reason they're sometimes even losing money on their partnerships 418 00:20:17,359 --> 00:20:19,919 Speaker 3: with Apple is that we are offering them the equivalent 419 00:20:20,040 --> 00:20:24,080 Speaker 3: of Ivy League hardware engineering training. We are sending people 420 00:20:24,160 --> 00:20:28,720 Speaker 3: over by the literal planeload to China America's best engineers, 421 00:20:28,720 --> 00:20:32,639 Speaker 3: where they train, audit supervised, install hundreds of millions of 422 00:20:32,640 --> 00:20:35,720 Speaker 3: dollars worth of machinery. They train the line, they supervise 423 00:20:35,800 --> 00:20:38,439 Speaker 3: the line. And once those companies have these skills that 424 00:20:38,480 --> 00:20:41,200 Speaker 3: Apple gives to them, they are basically able, at least 425 00:20:41,200 --> 00:20:43,840 Speaker 3: after some time of exclusivity, they are able to supply 426 00:20:44,000 --> 00:20:48,399 Speaker 3: somebody else. So who's just like Apple, but in China, Huawei, Apo, Vivo, 427 00:20:48,680 --> 00:20:51,960 Speaker 3: Chaome and so those companies today have fifty five percent 428 00:20:51,960 --> 00:20:54,479 Speaker 3: global market share of the smartphones. And the reason that 429 00:20:54,520 --> 00:20:57,159 Speaker 3: they're so good is that Apple trained all of their suppliers. 430 00:20:57,359 --> 00:20:59,920 Speaker 3: So that's the message Apple gives to Beijing, and essentially 431 00:21:00,000 --> 00:21:01,680 Speaker 3: they've they sort of had a free ride ever since. 432 00:21:01,680 --> 00:21:04,399 Speaker 3: It would be insane for Beijing to go after Apple 433 00:21:04,400 --> 00:21:07,240 Speaker 3: in some direct way because Apple is the great teacher 434 00:21:07,320 --> 00:21:09,760 Speaker 3: of China. They offer way too much and the numbers 435 00:21:09,800 --> 00:21:11,439 Speaker 3: we can get into are staggering. 436 00:21:11,840 --> 00:21:14,720 Speaker 1: Tracy real quickly before we move on. So Apple has 437 00:21:14,720 --> 00:21:16,800 Speaker 1: a three trillion dollar market cap. Do you want to 438 00:21:16,840 --> 00:21:19,760 Speaker 1: take a stab at what the market cap of Hanahei, 439 00:21:19,920 --> 00:21:23,200 Speaker 1: which is the company that owns Fox Hanhai Precision Industry. 440 00:21:23,400 --> 00:21:25,439 Speaker 1: Do you want to get guess what its market cap is? 441 00:21:25,560 --> 00:21:27,800 Speaker 2: No, I absolutely do not. Just tell me so I 442 00:21:27,800 --> 00:21:29,360 Speaker 2: don't want to embarrass myself. 443 00:21:29,200 --> 00:21:32,679 Speaker 1: Seventy two billion, three trillion versus Now, granted they're not 444 00:21:32,720 --> 00:21:35,119 Speaker 1: the only company that makes them, but yeah, these are 445 00:21:35,160 --> 00:21:38,800 Speaker 1: not as these are nowhere near as profitable industries use 446 00:21:38,880 --> 00:21:41,399 Speaker 1: this term. Apple is the great has been a great teacher, 447 00:21:41,400 --> 00:21:43,560 Speaker 1: and I want to get into what people have learned 448 00:21:43,560 --> 00:21:46,879 Speaker 1: from Apple development and then built competitive companies. But you 449 00:21:47,040 --> 00:21:50,560 Speaker 1: mentioned those old and I hadn't thought about them in 450 00:21:50,600 --> 00:21:53,639 Speaker 1: a long time, those old iMacs that were multicolor, that 451 00:21:53,720 --> 00:21:56,520 Speaker 1: called a lot of attention. Some of them were really 452 00:21:56,640 --> 00:21:59,960 Speaker 1: not trivial at all to build with the existing man 453 00:22:00,000 --> 00:22:03,280 Speaker 1: manufacturing technology that existed in the world at the time. 454 00:22:03,520 --> 00:22:05,720 Speaker 1: And I remember sometimes they would announce a new one, 455 00:22:05,920 --> 00:22:07,719 Speaker 1: and they're like, but we're really sorry to tell you 456 00:22:07,720 --> 00:22:09,960 Speaker 1: we're not going to be able to produce this one 457 00:22:10,040 --> 00:22:13,480 Speaker 1: in the emerald green yet because we haven't perfected how 458 00:22:13,520 --> 00:22:16,720 Speaker 1: to bend the plastic or whatever the material was, the 459 00:22:16,760 --> 00:22:19,800 Speaker 1: glass of emerald green, whatever that color is. It creates 460 00:22:19,840 --> 00:22:21,440 Speaker 1: an issue and all the people in the audience will 461 00:22:21,440 --> 00:22:21,879 Speaker 1: go boo. 462 00:22:22,320 --> 00:22:23,119 Speaker 3: But then they'd get. 463 00:22:22,960 --> 00:22:25,639 Speaker 1: There like six months later. And then you mentioned the 464 00:22:25,760 --> 00:22:28,680 Speaker 1: multi touch glass, which didn't originally exist at the time. 465 00:22:29,119 --> 00:22:31,240 Speaker 1: How much is it co learning? You know, we have 466 00:22:31,320 --> 00:22:34,040 Speaker 1: this divide of there the designers and coopertinos and the 467 00:22:34,040 --> 00:22:39,040 Speaker 1: assemblers and the builders somewhere in Asia. But something also happens, 468 00:22:39,040 --> 00:22:41,720 Speaker 1: And there's a theme repeatedly on the show where innovation 469 00:22:41,880 --> 00:22:44,760 Speaker 1: happens at the shop floor, and the idea of cleanly 470 00:22:45,320 --> 00:22:48,240 Speaker 1: drawing the line between the designers and the building is 471 00:22:48,280 --> 00:22:50,600 Speaker 1: a fallacy. It must be the case that at least 472 00:22:50,640 --> 00:22:53,639 Speaker 1: in some of these realms, whether we're talking about the glass, 473 00:22:53,680 --> 00:22:56,680 Speaker 1: whether we're talking about the ability to bold plastic green 474 00:22:56,720 --> 00:23:02,280 Speaker 1: plastic into a pretty iMac that innovation also happens in China, 475 00:23:02,359 --> 00:23:04,560 Speaker 1: and the Apple benefits from that learning as well. 476 00:23:05,280 --> 00:23:07,280 Speaker 3: Yeah, I'm wondering if the right analogy would be something 477 00:23:07,359 --> 00:23:10,399 Speaker 3: like a graduate student at Harvard writing a paper with 478 00:23:10,520 --> 00:23:13,320 Speaker 3: their professor. Right, it is something along those lines, like 479 00:23:13,320 --> 00:23:15,720 Speaker 3: the Apple engineers by the planeload are going over there, 480 00:23:15,720 --> 00:23:18,680 Speaker 3: but they're absolutely co inventing something. Right. So I was 481 00:23:18,760 --> 00:23:22,280 Speaker 3: told that like the ideal manufacturing design engineer right would 482 00:23:22,320 --> 00:23:24,480 Speaker 3: look at what Johnny I had come up with and say, 483 00:23:24,560 --> 00:23:27,040 Speaker 3: I have no idea how to build that, but I'm 484 00:23:27,080 --> 00:23:29,119 Speaker 3: going to do my best to find out. Right, So 485 00:23:29,320 --> 00:23:31,359 Speaker 3: they would have a certain skill set and with a 486 00:23:31,400 --> 00:23:33,119 Speaker 3: whole team of people, of course, and they would go 487 00:23:33,119 --> 00:23:35,600 Speaker 3: to the Chinese factories and they find the suppliers who 488 00:23:35,680 --> 00:23:38,360 Speaker 3: might have some background in multi touch glass, let's say, right, 489 00:23:38,480 --> 00:23:41,360 Speaker 3: or we're adding electrical circuits to the glass, and then 490 00:23:41,400 --> 00:23:44,960 Speaker 3: they would train and co invent the next processes. So 491 00:23:45,000 --> 00:23:47,800 Speaker 3: they're not just co inventing the parts, they're co inventing 492 00:23:47,840 --> 00:23:50,440 Speaker 3: the processes that make the parts. Right, what Elon Must 493 00:23:50,480 --> 00:23:53,320 Speaker 3: sometimes calls the machine that creates the machine. So I'm 494 00:23:53,320 --> 00:23:55,440 Speaker 3: glad you brought this up, just because in no way 495 00:23:55,480 --> 00:23:57,879 Speaker 3: am I saying like the Chinese offered them nothing or 496 00:23:57,920 --> 00:23:59,800 Speaker 3: something like that, right, Like, it's not like to say 497 00:23:59,800 --> 00:24:01,800 Speaker 3: that Carvard it's a great school. Isn't to say that 498 00:24:01,840 --> 00:24:04,000 Speaker 3: like the students that go there don't deserve loads of credit. 499 00:24:04,040 --> 00:24:06,040 Speaker 3: Of course they do. And the same way like Apple 500 00:24:06,160 --> 00:24:08,240 Speaker 3: is a teacher of the Chinese and to be fair, 501 00:24:08,280 --> 00:24:11,000 Speaker 3: like the founder of Huawei has called Apple the teacher. 502 00:24:11,400 --> 00:24:12,920 Speaker 3: But that's not to say that they could have done 503 00:24:12,920 --> 00:24:15,159 Speaker 3: this anywhere. In fact, if anything, I think Apple has 504 00:24:15,160 --> 00:24:17,360 Speaker 3: a bit of hubris, believing that they can replicate their 505 00:24:17,359 --> 00:24:19,760 Speaker 3: twenty five year investment into China and go do it 506 00:24:19,800 --> 00:24:22,679 Speaker 3: in India. And it's like, guys do not understand like 507 00:24:22,720 --> 00:24:25,000 Speaker 3: the degree to which China was a once in a 508 00:24:25,119 --> 00:24:28,800 Speaker 3: century partner with all these tailor made policies, they would 509 00:24:28,840 --> 00:24:31,359 Speaker 3: just build factories at the time that you and I 510 00:24:31,400 --> 00:24:34,120 Speaker 3: would still be doing the environmental paperwork. I just don't 511 00:24:34,160 --> 00:24:35,880 Speaker 3: think you see that in India, and you don't see 512 00:24:35,880 --> 00:24:38,240 Speaker 3: that in America either. So China is not just like 513 00:24:38,280 --> 00:24:40,879 Speaker 3: a blank slate with lots of people. They offer all 514 00:24:41,000 --> 00:24:43,160 Speaker 3: kinds of things to Apple and Apple, and to be fair, 515 00:24:43,160 --> 00:24:45,160 Speaker 3: they offer all kinds of things to anybody. But Apple 516 00:24:45,320 --> 00:24:47,640 Speaker 3: understands the opportunity just better than anybody else. 517 00:25:03,840 --> 00:25:06,240 Speaker 2: So you make the point in the book that there's 518 00:25:06,600 --> 00:25:10,919 Speaker 2: I guess a tension between a company like Apple and 519 00:25:10,960 --> 00:25:15,520 Speaker 2: they're very very sharp focus on shareholder returns and quarterly 520 00:25:15,640 --> 00:25:19,760 Speaker 2: profits and continued growth and just throwing off loads and 521 00:25:19,800 --> 00:25:23,960 Speaker 2: loads of cash. There's a tension with I guess nationalism 522 00:25:24,400 --> 00:25:28,159 Speaker 2: and economic and strategic development. And so Apple's focus on 523 00:25:28,240 --> 00:25:32,600 Speaker 2: growth has been to China's strategic and developmental benefit and 524 00:25:32,640 --> 00:25:36,920 Speaker 2: maybe less or so to America's at least in terms 525 00:25:36,960 --> 00:25:42,040 Speaker 2: of strategic things. And what's funny is right after this interview, 526 00:25:42,040 --> 00:25:44,800 Speaker 2: we're actually going to speak to Avadao, who wrote a 527 00:25:44,800 --> 00:25:48,119 Speaker 2: book on Huaii, and she makes the point. Yeah, she 528 00:25:48,240 --> 00:25:50,840 Speaker 2: makes the point it really dovetails with your book, but. 529 00:25:50,840 --> 00:25:51,920 Speaker 1: We didn't mean to schedule like that. 530 00:25:51,960 --> 00:25:56,320 Speaker 2: Yeah, yeah, But she makes the point that stock prices 531 00:25:56,359 --> 00:26:00,280 Speaker 2: and balance sheets can't fully capture the societal value of 532 00:26:00,320 --> 00:26:03,960 Speaker 2: a nation's technological competency. And this is something that maybe 533 00:26:04,040 --> 00:26:08,320 Speaker 2: Huawei understands better than an Apple. Where do you see 534 00:26:08,359 --> 00:26:11,400 Speaker 2: I guess the key differences in sort of corporate culture 535 00:26:11,760 --> 00:26:14,399 Speaker 2: between a Huawei and an Apple. 536 00:26:15,440 --> 00:26:17,080 Speaker 3: So I might be taking this in a slightly different 537 00:26:17,080 --> 00:26:19,800 Speaker 3: direction than you're thinking. So if I need to re 538 00:26:19,920 --> 00:26:22,200 Speaker 3: answer in a second, let me know, but the Chinese 539 00:26:22,200 --> 00:26:25,360 Speaker 3: don't prioritize profits or margins the way that we do. 540 00:26:25,720 --> 00:26:29,600 Speaker 3: They prioritize control of the industry because if the Chinese 541 00:26:29,640 --> 00:26:32,840 Speaker 3: can take over something like electric vehicles, they in effect 542 00:26:33,000 --> 00:26:36,480 Speaker 3: de industrialize all their rivals and really gain dominance. The 543 00:26:36,520 --> 00:26:38,840 Speaker 3: place that you can see this most clearly is solar panels. 544 00:26:38,920 --> 00:26:42,000 Speaker 3: Nobody in China is making thirty percent margins on solar panels, 545 00:26:42,080 --> 00:26:44,120 Speaker 3: but more than ninety percent of solar panels are now 546 00:26:44,119 --> 00:26:47,000 Speaker 3: made in China. This is a technology that America invented 547 00:26:47,040 --> 00:26:49,240 Speaker 3: in the nineteen fifties and itself had eighty to ninety 548 00:26:49,280 --> 00:26:52,320 Speaker 3: percent market share of in the eighties, but we cannot compete. 549 00:26:52,520 --> 00:26:55,280 Speaker 3: That is basically what's happening with electric vehicles right now. Hence, 550 00:26:55,359 --> 00:26:58,199 Speaker 3: even before Donald Trump became president, Joe Biden put one 551 00:26:58,320 --> 00:27:01,040 Speaker 3: hundred percent tariffs on Chinese made evs, and I think 552 00:27:01,080 --> 00:27:03,240 Speaker 3: it was just a few days ago that BYD slashed 553 00:27:03,240 --> 00:27:06,520 Speaker 3: the prices of their evs in a bid for greater competitiveness. 554 00:27:06,600 --> 00:27:09,120 Speaker 3: So look, I think China has a state sponsored form 555 00:27:09,160 --> 00:27:11,960 Speaker 3: of capitalism. I'm emphasizing that it is a form of capitalism, 556 00:27:12,200 --> 00:27:15,960 Speaker 3: but it's not a shareholder maximization form of capitalism. It's 557 00:27:16,000 --> 00:27:18,600 Speaker 3: a command and control form of capitalism. 558 00:27:18,440 --> 00:27:20,639 Speaker 1: You mentioned, and I had never I had either forgotten 559 00:27:20,640 --> 00:27:25,320 Speaker 1: about it, didn't realize that Shujinpin called out Apple very early, 560 00:27:25,640 --> 00:27:29,160 Speaker 1: within thirty six hours of taking power in twenty thirteen. 561 00:27:29,720 --> 00:27:31,639 Speaker 1: Can you talk a little bit about the sort of 562 00:27:31,880 --> 00:27:36,680 Speaker 1: evolution of the CCP and Apple's relationship with it over time. 563 00:27:36,760 --> 00:27:40,960 Speaker 1: There is obviously this perception then she specifically has taken 564 00:27:40,960 --> 00:27:47,280 Speaker 1: on this more nationalist, ambitious edge versus his predecessors. Can 565 00:27:47,320 --> 00:27:49,640 Speaker 1: you talk a little bit just more about that specific 566 00:27:49,880 --> 00:27:55,080 Speaker 1: relationship with Apple and the CCP itself, beyond just the 567 00:27:55,320 --> 00:27:56,879 Speaker 1: economic capacity on the ground. 568 00:27:57,920 --> 00:28:00,600 Speaker 3: So Apple gets in a sense a misleading picture of 569 00:28:00,640 --> 00:28:03,000 Speaker 3: what it's like to operate in China because when they 570 00:28:03,040 --> 00:28:06,640 Speaker 3: really consolidate production, it's two thousand and three, and that's 571 00:28:06,680 --> 00:28:10,000 Speaker 3: the beginning era of Hu Jintao. Key later is nicknamed 572 00:28:10,040 --> 00:28:13,160 Speaker 3: the Woman with bound feet. His presidency is sometimes called 573 00:28:13,160 --> 00:28:16,239 Speaker 3: the collective presidency because there was really an inability for 574 00:28:16,359 --> 00:28:19,080 Speaker 3: just him alone to make decisions, and so it ends 575 00:28:19,160 --> 00:28:21,960 Speaker 3: up being this like ten year period of China being 576 00:28:22,040 --> 00:28:25,760 Speaker 3: a multinational playground where rules aren't really enforced, just like. 577 00:28:25,720 --> 00:28:29,280 Speaker 1: This Honeymoon, this Honeymoon Golden Era, where like sort of 578 00:28:29,359 --> 00:28:30,600 Speaker 1: China on easy mode. 579 00:28:31,080 --> 00:28:34,280 Speaker 3: Absolutely, yeah, and so Apple's really taken aback to the 580 00:28:34,280 --> 00:28:37,560 Speaker 3: point of just total confusion and having an inet response 581 00:28:37,760 --> 00:28:40,360 Speaker 3: when Xijinping really comes in and as I said, what 582 00:28:40,440 --> 00:28:43,080 Speaker 3: happens is like CTTV, which you could think of as 583 00:28:43,120 --> 00:28:45,920 Speaker 3: like a state sponsored CNN of the country, attacks Apple 584 00:28:46,000 --> 00:28:49,360 Speaker 3: for warranty differences of all things. It basically excuses Apple 585 00:28:49,760 --> 00:28:53,280 Speaker 3: of treating the Chinese customers in an inferior way by 586 00:28:53,400 --> 00:28:56,480 Speaker 3: refurbishing phones rather than giving them new phones when certain 587 00:28:56,520 --> 00:28:58,760 Speaker 3: problems are happening with them. And I have to say 588 00:28:58,800 --> 00:29:01,040 Speaker 3: this is the prologue to the book because basically opened 589 00:29:01,040 --> 00:29:03,400 Speaker 3: the book and in the first paragraph apples and crisis. 590 00:29:03,480 --> 00:29:05,120 Speaker 3: And so I'm trying to go for like a white 591 00:29:05,120 --> 00:29:07,080 Speaker 3: lotus opening, if you will, before it becomes like this 592 00:29:07,240 --> 00:29:09,760 Speaker 3: nice beach read with the overhang of suspense that you 593 00:29:09,800 --> 00:29:11,240 Speaker 3: know that you know it's going to hit the fan 594 00:29:11,440 --> 00:29:14,200 Speaker 3: by twenty thirteen. But I have to say the narrative 595 00:29:14,240 --> 00:29:17,280 Speaker 3: leading up to it is wild, which is that in 596 00:29:17,320 --> 00:29:20,720 Speaker 3: two thousand and eight, for the Beijing Olympics, Apple opens 597 00:29:20,720 --> 00:29:23,920 Speaker 3: its first store in China, purely as a marketing opportunity 598 00:29:23,920 --> 00:29:26,120 Speaker 3: for the Olympics. I mean they're actually happy that the 599 00:29:26,160 --> 00:29:28,640 Speaker 3: site they've been given is small, because everybody assumes it's 600 00:29:28,640 --> 00:29:30,400 Speaker 3: going to lose money. You have to remember that for 601 00:29:30,440 --> 00:29:33,960 Speaker 3: the first iPhone, Steve Bomber, Microsoft's CEO, laughed at the price, 602 00:29:34,000 --> 00:29:35,960 Speaker 3: and he's referring to American buyer saying, no one's going 603 00:29:36,000 --> 00:29:37,920 Speaker 3: to pay six hundred dollars for an iPhone. So if 604 00:29:37,920 --> 00:29:39,520 Speaker 3: you can understand like that, nobody thought it was going 605 00:29:39,560 --> 00:29:41,440 Speaker 3: to work in America. Why would there be a retail 606 00:29:41,640 --> 00:29:44,920 Speaker 3: sector in China, a country with developing wages and no 607 00:29:44,960 --> 00:29:48,360 Speaker 3: appetite for such an expensive product. Well, by twenty ten, 608 00:29:48,880 --> 00:29:52,280 Speaker 3: the iPhone just becomes the most conspicuous symbol of I've 609 00:29:52,280 --> 00:29:54,960 Speaker 3: made it in China, and to such an extent that, 610 00:29:55,040 --> 00:29:57,880 Speaker 3: like the lines outside what are now four stores in 611 00:29:57,960 --> 00:30:00,760 Speaker 3: China at the time, there's thousands of people. They're snake 612 00:30:00,840 --> 00:30:03,640 Speaker 3: climbing around these stores. But the thing is they're not 613 00:30:03,760 --> 00:30:06,440 Speaker 3: like Joe and Tracy excited for the next iPhone and 614 00:30:06,480 --> 00:30:08,720 Speaker 3: just camping out overnight because I have to have it. 615 00:30:08,720 --> 00:30:12,160 Speaker 3: It's migrants that have been trucked in like by the 616 00:30:12,200 --> 00:30:15,240 Speaker 3: bus load to buy as many iPhones as possible. So 617 00:30:15,320 --> 00:30:18,920 Speaker 3: these quasi gangsters, these scalpers known as yellow cows, can 618 00:30:19,000 --> 00:30:21,200 Speaker 3: a mass, let's say, ten thousand phones and go to 619 00:30:21,200 --> 00:30:23,360 Speaker 3: a city where there is no Apple store, and they 620 00:30:23,400 --> 00:30:26,200 Speaker 3: sell them at hawked up inflated prices because it's such 621 00:30:26,200 --> 00:30:28,760 Speaker 3: a conspicuous status symbol. I don't want to go on 622 00:30:28,800 --> 00:30:30,640 Speaker 3: and on about this, but essentially what happens is you 623 00:30:30,680 --> 00:30:33,320 Speaker 3: have to understand these gangsters are connected with the triads, 624 00:30:33,640 --> 00:30:36,400 Speaker 3: and they begin finding ways to make more money per 625 00:30:36,400 --> 00:30:39,720 Speaker 3: iPhone than Apple, but they're illegal ways. They're buying phones 626 00:30:39,720 --> 00:30:42,080 Speaker 3: in the US using fake IDs, so they're buying them 627 00:30:42,080 --> 00:30:44,200 Speaker 3: for less than one hundred dollars because they're buying a 628 00:30:44,200 --> 00:30:46,440 Speaker 3: twenty four month contract but only paying the first month. 629 00:30:46,560 --> 00:30:49,880 Speaker 3: They're smuggling them into the country, they're zapping the processor, 630 00:30:50,000 --> 00:30:53,200 Speaker 3: rendering the damn thing irre inoperable, but at the same 631 00:30:53,240 --> 00:30:56,160 Speaker 3: time masking that it's a stolen phone essentially, and Apple 632 00:30:56,240 --> 00:30:58,640 Speaker 3: is totally flum mixed, not understanding what's going on, not 633 00:30:58,800 --> 00:31:02,280 Speaker 3: understanding Chinese culture, certainly not understanding Chinese politics. And this 634 00:31:02,360 --> 00:31:05,120 Speaker 3: is the origin story of the warranty differences. It's because 635 00:31:05,120 --> 00:31:07,720 Speaker 3: Apple was trying to clamp down on these illegal practices, 636 00:31:08,040 --> 00:31:10,480 Speaker 3: and that story sort of gets lost in translation. But 637 00:31:10,560 --> 00:31:13,000 Speaker 3: that's why China's so upset with Apple in twenty thirteen. 638 00:31:13,400 --> 00:31:13,880 Speaker 1: I want to. 639 00:31:13,800 --> 00:31:16,200 Speaker 2: Correct the record here, which is I do not, in 640 00:31:16,240 --> 00:31:18,680 Speaker 2: fact camp out in front of an Apple stores waiting 641 00:31:18,680 --> 00:31:20,680 Speaker 2: for the latest iPhone. I think my iPhone is like 642 00:31:20,760 --> 00:31:23,560 Speaker 2: seven or eight years old. It works so well these days, 643 00:31:23,560 --> 00:31:25,560 Speaker 2: you really don't want to play exactly. I am the 644 00:31:25,680 --> 00:31:29,400 Speaker 2: customer that Apple hates because I am very satisfied with 645 00:31:29,520 --> 00:31:30,680 Speaker 2: my ancient phone. 646 00:31:31,200 --> 00:31:33,160 Speaker 3: Okay, seriously, what model of iPhone you have? Is it 647 00:31:33,160 --> 00:31:34,040 Speaker 3: really an eight? Or well? 648 00:31:34,120 --> 00:31:35,960 Speaker 2: This is I really don't I don't know either. 649 00:31:36,000 --> 00:31:38,680 Speaker 1: If you had asked me ten years ago, what model 650 00:31:38,720 --> 00:31:40,960 Speaker 1: iPhone do you have? I would have been able to 651 00:31:41,000 --> 00:31:43,400 Speaker 1: answer right away. If you asked me right now, I 652 00:31:43,440 --> 00:31:44,280 Speaker 1: have no idea. 653 00:31:44,360 --> 00:31:44,800 Speaker 3: I bought it. 654 00:31:45,040 --> 00:31:48,680 Speaker 1: That's years ago. It's been so long since I've thought 655 00:31:48,720 --> 00:31:51,400 Speaker 1: that it was important to know the differences. You know, 656 00:31:51,400 --> 00:31:53,360 Speaker 1: at one point I was like, oh, that's a lot different. 657 00:31:53,560 --> 00:31:56,920 Speaker 1: Now it's like, there's the game seems so marginal at 658 00:31:56,960 --> 00:31:59,800 Speaker 1: this point from each generation, at least as someone. 659 00:31:59,600 --> 00:32:01,600 Speaker 3: That's not you know, it's just cringing right now, I 660 00:32:01,920 --> 00:32:03,040 Speaker 3: hear that. Yeah, I don't care. 661 00:32:03,120 --> 00:32:06,840 Speaker 1: Yeah, you said something interesting that at the time of 662 00:32:07,760 --> 00:32:10,400 Speaker 1: the rush to China, there was this sort of consensus 663 00:32:10,440 --> 00:32:12,240 Speaker 1: in the West that this was a good thing because 664 00:32:12,520 --> 00:32:16,640 Speaker 1: it would accelerate the process of democratization of liberalization, the 665 00:32:16,760 --> 00:32:20,280 Speaker 1: likes of which maybe we've seen in Korea, Taiwan, so forth. 666 00:32:20,400 --> 00:32:23,240 Speaker 1: On the other hand, in theory, one of the things 667 00:32:23,280 --> 00:32:27,040 Speaker 1: that business leaders really liked about doing business in China 668 00:32:27,280 --> 00:32:30,880 Speaker 1: was the fact unions aren't legal. There's this heavy hand 669 00:32:31,040 --> 00:32:34,000 Speaker 1: of the state that keeps wages in check, and keeps 670 00:32:34,080 --> 00:32:37,520 Speaker 1: organizations in check, and probably keeps environmental groups in check, 671 00:32:37,560 --> 00:32:38,000 Speaker 1: et cetera. 672 00:32:38,240 --> 00:32:39,040 Speaker 3: How much was this. 673 00:32:39,040 --> 00:32:42,560 Speaker 1: Tension not appreciated that this phenomenon that we may be 674 00:32:42,720 --> 00:32:45,160 Speaker 1: expected to see play out in China of liberalization and 675 00:32:45,200 --> 00:32:49,360 Speaker 1: democratization would have been explicitly not what the business leaders 676 00:32:49,400 --> 00:32:51,200 Speaker 1: going to this country would have wanted to see. 677 00:32:51,720 --> 00:32:54,560 Speaker 3: I mean, there's absolutely a sense that business people had 678 00:32:54,600 --> 00:32:56,760 Speaker 3: just like agreed sense of why they wanted to be 679 00:32:56,880 --> 00:32:59,160 Speaker 3: in China. But I guess what I'm trying to push 680 00:32:59,240 --> 00:33:02,760 Speaker 3: back against is because it's like obviously a strategic error 681 00:33:02,880 --> 00:33:05,720 Speaker 3: in retrospect and obviously we experienced the China shock and 682 00:33:06,200 --> 00:33:08,520 Speaker 3: our own industries got hollowed out. I feel like now 683 00:33:08,560 --> 00:33:11,120 Speaker 3: there's just like a revisionist sense that like, we were 684 00:33:11,240 --> 00:33:13,560 Speaker 3: never doing this for valid reasons. There was never a 685 00:33:13,600 --> 00:33:17,760 Speaker 3: sort of like real geopolitical strategic sense, right that Bill 686 00:33:17,760 --> 00:33:20,840 Speaker 3: Clinton or Larry Summers were just like in the pocket 687 00:33:20,920 --> 00:33:23,600 Speaker 3: of business people and so forth. I just don't really 688 00:33:23,680 --> 00:33:26,800 Speaker 3: find that convincing. Taiwan was under martial law until the 689 00:33:26,880 --> 00:33:29,280 Speaker 3: late nineteen nineties, effectively, maybe it was the nineteen eighties, 690 00:33:29,320 --> 00:33:30,760 Speaker 3: but then in the late nineteen nineties they had their 691 00:33:30,760 --> 00:33:34,280 Speaker 3: first democratic elections. This is of course an ethnically Chinese island, 692 00:33:34,680 --> 00:33:37,000 Speaker 3: and you know, it was very much used. I mean, 693 00:33:37,040 --> 00:33:39,680 Speaker 3: however problematically, it was used as an example of we 694 00:33:39,720 --> 00:33:43,040 Speaker 3: could export democracy through capitalism. I do think there was 695 00:33:43,080 --> 00:33:45,640 Speaker 3: a track record and people made that argument in good faith, 696 00:33:46,040 --> 00:33:48,040 Speaker 3: in addition to business people who saw it for their 697 00:33:48,040 --> 00:33:48,760 Speaker 3: own purposes. 698 00:33:49,920 --> 00:33:54,080 Speaker 2: So one way of describing that Apple China relationship is 699 00:33:54,120 --> 00:33:57,120 Speaker 2: they're sort of frenemies, right. There is a tension built 700 00:33:57,160 --> 00:34:01,160 Speaker 2: into the relationship, but both sides got something out of it. 701 00:34:02,080 --> 00:34:06,000 Speaker 2: If we fast forward to today's environment, we have tariffs 702 00:34:06,000 --> 00:34:09,000 Speaker 2: in the US obviously, although no one knows what's going 703 00:34:09,040 --> 00:34:12,480 Speaker 2: to happen with those. You have China making a very 704 00:34:12,480 --> 00:34:16,799 Speaker 2: conscious decision to build up its tech sector. Who has 705 00:34:16,920 --> 00:34:20,279 Speaker 2: the upper hand in the relationship right now? Who is 706 00:34:20,320 --> 00:34:20,840 Speaker 2: the power? 707 00:34:20,960 --> 00:34:23,200 Speaker 3: So I would push back, I would not call them frenemies. 708 00:34:23,200 --> 00:34:26,040 Speaker 3: Tim Cook and Chiesiping, broadly speaking, have the same interests, 709 00:34:26,040 --> 00:34:28,880 Speaker 3: which is to say, the more that Apple is allowed 710 00:34:28,880 --> 00:34:32,399 Speaker 3: to have its production consolidated into China, the better their 711 00:34:32,440 --> 00:34:35,600 Speaker 3: scale is, the better their margins are, et cetera. That's 712 00:34:35,600 --> 00:34:38,680 Speaker 3: what Chijinping wants as well, because he understands, basically because 713 00:34:38,680 --> 00:34:41,560 Speaker 3: Apple taught him that having Apple production in the country 714 00:34:41,640 --> 00:34:44,640 Speaker 3: engenders a form of technology transfer that helps the rest 715 00:34:44,640 --> 00:34:48,160 Speaker 3: of the electronic sector, which is a quote China scholar 716 00:34:48,160 --> 00:34:50,400 Speaker 3: an economists very not and that is the most important 717 00:34:50,400 --> 00:34:53,200 Speaker 3: thing that Chijinping wants, right. I mean, I compare Apple's 718 00:34:53,680 --> 00:34:56,280 Speaker 3: presence in China to something like that of the Marshall Plan, 719 00:34:56,520 --> 00:34:58,640 Speaker 3: something that sounds insane until you look at the numbers 720 00:34:58,680 --> 00:35:01,200 Speaker 3: and you realize that it's bigger than Marshall Plan. So 721 00:35:01,920 --> 00:35:04,680 Speaker 3: the problem is actually that Donald Trump and Tim Cook 722 00:35:04,719 --> 00:35:07,520 Speaker 3: have diametrically opposed interest which is to say that if 723 00:35:07,520 --> 00:35:10,680 Speaker 3: Donald Trump could move all production out of China, he will. Well, 724 00:35:10,719 --> 00:35:13,840 Speaker 3: Apple doesn't want that. That's an existential threat quite. I 725 00:35:14,120 --> 00:35:15,879 Speaker 3: really mean that that's an existential threat to a three 726 00:35:16,000 --> 00:35:18,239 Speaker 3: trillion dollar company. So that's where the tension is. The 727 00:35:18,239 --> 00:35:20,799 Speaker 3: tension really isn't between Cook and she, as strange as 728 00:35:20,800 --> 00:35:21,959 Speaker 3: that is, it's between Cook. 729 00:35:22,120 --> 00:35:26,040 Speaker 2: You really don't think there's tension between Apple and China, 730 00:35:26,160 --> 00:35:30,080 Speaker 2: even with the tech crackdown, even with Xijinping coming out. 731 00:35:30,160 --> 00:35:32,000 Speaker 2: One of the first things that he says is that 732 00:35:32,040 --> 00:35:35,880 Speaker 2: criticism of Apple, and clearly he's trying to like extract 733 00:35:35,960 --> 00:35:39,400 Speaker 2: some things from the company that the company is maybe 734 00:35:39,520 --> 00:35:40,560 Speaker 2: reluctant to give up. 735 00:35:40,600 --> 00:35:43,600 Speaker 1: And the rise of really good Chinese competitors that are 736 00:35:43,600 --> 00:35:46,319 Speaker 1: winning market share all around the world, maybe outside the US. 737 00:35:47,200 --> 00:35:50,120 Speaker 3: Yeah, so Tracy's examples are historical, right, So I'm not 738 00:35:50,120 --> 00:35:52,040 Speaker 3: saying there's never been tension. Of course, there's been loads 739 00:35:52,080 --> 00:35:54,719 Speaker 3: of tension, but the way that Apple responded was in 740 00:35:54,719 --> 00:35:58,560 Speaker 3: effect to playcate federal and provincial officials so that they 741 00:35:58,600 --> 00:36:03,759 Speaker 3: haven't really had any problem. Right. So there's a tension relationship, 742 00:36:03,840 --> 00:36:06,120 Speaker 3: let's say, But insofar as it's a marriage, I think 743 00:36:06,120 --> 00:36:08,400 Speaker 3: it's actually a pretty it's a Catholic marriage. There's not 744 00:36:08,400 --> 00:36:10,920 Speaker 3: going to be a divorce. It's going pretty well. The 745 00:36:11,160 --> 00:36:14,680 Speaker 3: problem isn't really between Apple and China. The problem is 746 00:36:14,760 --> 00:36:18,719 Speaker 3: to use the economic jargon, the negative externalities of the relationship. Right. 747 00:36:18,760 --> 00:36:21,400 Speaker 3: So the problem is that for everybody else this is 748 00:36:21,400 --> 00:36:26,120 Speaker 3: actually deeply problematic because if you have America's top engineers training, 749 00:36:26,520 --> 00:36:29,919 Speaker 3: a manufacturing supply chain that in effect can be weaponized, 750 00:36:30,000 --> 00:36:33,760 Speaker 3: and world's dominance, that's not a great place for Washington 751 00:36:34,040 --> 00:36:36,360 Speaker 3: or just your average American citizen. It's nice that this 752 00:36:36,440 --> 00:36:41,239 Speaker 3: relationship gives us relatively sophisticated and affordable iPhones, but the 753 00:36:41,320 --> 00:36:44,719 Speaker 3: downside here is that China is absolutely dominant in high 754 00:36:44,840 --> 00:36:47,640 Speaker 3: end electronics, and you can use those skills to build drones, 755 00:36:47,719 --> 00:36:50,560 Speaker 3: you can use those skills to build military weaponry. And 756 00:36:50,880 --> 00:36:53,360 Speaker 3: Apple would frankly be training their chip makers if it 757 00:36:53,360 --> 00:36:55,719 Speaker 3: weren't for a Senate coming down on them pretty hard 758 00:36:55,760 --> 00:36:58,359 Speaker 3: a couple of years ago. So that's the problem, right. 759 00:36:58,360 --> 00:37:01,640 Speaker 3: The problem isn't that something stops in the relationship between 760 00:37:01,680 --> 00:37:03,799 Speaker 3: Apple and China. The problem is that it continues. 761 00:37:04,719 --> 00:37:06,919 Speaker 1: Just good to push back on this framing a little 762 00:37:06,960 --> 00:37:09,960 Speaker 1: bit and I certainly there is much that I find 763 00:37:10,360 --> 00:37:11,719 Speaker 1: very compelling. 764 00:37:11,320 --> 00:37:12,560 Speaker 3: About this story. 765 00:37:13,080 --> 00:37:15,839 Speaker 1: But you talk about the beginning of when the US 766 00:37:15,920 --> 00:37:18,760 Speaker 1: and Chinese economies really got integrated in the late nineties 767 00:37:18,800 --> 00:37:23,240 Speaker 1: early two thousands, sometime around Chinese ascension into the WTO, 768 00:37:23,880 --> 00:37:26,960 Speaker 1: Like everyone recognizes in retrospect that it's been a mistake, 769 00:37:27,400 --> 00:37:28,520 Speaker 1: and has it been? 770 00:37:28,640 --> 00:37:30,560 Speaker 3: I mean again, the other thing is. 771 00:37:30,480 --> 00:37:34,280 Speaker 1: That Apple is worth three trillion dollars. Almost every American 772 00:37:34,320 --> 00:37:38,080 Speaker 1: with any investment probably has some exposure to it. It's 773 00:37:38,120 --> 00:37:41,719 Speaker 1: been incredible for the development and the alleviation of poverty 774 00:37:42,200 --> 00:37:45,840 Speaker 1: in China. We've never gone to war with China. It 775 00:37:45,840 --> 00:37:48,480 Speaker 1: doesn't seem like you know, in the modern era, it 776 00:37:48,560 --> 00:37:51,480 Speaker 1: hasn't come close to happening, at least so far. Like, 777 00:37:51,600 --> 00:37:54,279 Speaker 1: isn't there a version of this story that as long 778 00:37:54,320 --> 00:37:57,600 Speaker 1: as we trust each other, Chinese students could come to 779 00:37:57,640 --> 00:38:00,120 Speaker 1: the US and we could have the good jobs of 780 00:38:00,160 --> 00:38:06,480 Speaker 1: like professorships at schools and so forth, and designers in California. 781 00:38:06,719 --> 00:38:09,040 Speaker 1: And isn't there a story where this has made the 782 00:38:09,040 --> 00:38:10,960 Speaker 1: world wealthier and more peaceful. 783 00:38:12,160 --> 00:38:14,640 Speaker 3: So let me start just by completely agreeing with most 784 00:38:14,680 --> 00:38:16,720 Speaker 3: of the points you just made. I think the poverty 785 00:38:16,719 --> 00:38:19,279 Speaker 3: alleviation in China has been really important and a net 786 00:38:19,280 --> 00:38:21,800 Speaker 3: good for humanity, and I think we have over the 787 00:38:21,880 --> 00:38:24,279 Speaker 3: last twenty years been a sort of golden age of 788 00:38:24,600 --> 00:38:26,759 Speaker 3: you know, Silicon Valley works on the software, works on 789 00:38:26,800 --> 00:38:29,120 Speaker 3: the design, and China takes care of the hardware. And 790 00:38:29,160 --> 00:38:32,239 Speaker 3: insofar as there's like a mutually symbiotic relationship, there no 791 00:38:32,280 --> 00:38:35,560 Speaker 3: one fits that build better than Apple. So look, a 792 00:38:35,560 --> 00:38:36,879 Speaker 3: lot of good has come out of it. I mean 793 00:38:36,880 --> 00:38:40,279 Speaker 3: that that's absolutely true. I would totally disagree that we're 794 00:38:40,320 --> 00:38:43,400 Speaker 3: not seeing harbingers of war coming right. I mean, Chijinping 795 00:38:43,480 --> 00:38:45,560 Speaker 3: has literally said we will not leave the question of 796 00:38:45,600 --> 00:38:48,440 Speaker 3: Taiwan to the next generation. I think he's gone so 797 00:38:48,920 --> 00:38:51,160 Speaker 3: specific as to say that twenty twenty seven might be 798 00:38:51,200 --> 00:38:53,680 Speaker 3: the year that Beijing and exes Taiwan. I mean, that's 799 00:38:53,760 --> 00:38:56,840 Speaker 3: really troubling, especially if you're Taiwanese. But it's really troubling 800 00:38:56,840 --> 00:38:58,960 Speaker 3: if you understand the chip sector, because ninety percent of 801 00:38:58,960 --> 00:39:01,640 Speaker 3: advanced chips come out of the country, and American military 802 00:39:01,640 --> 00:39:04,239 Speaker 3: officials have said that like in the event that somehow 803 00:39:04,400 --> 00:39:07,640 Speaker 3: Beijing was able to take control of the FABS in Taiwan, 804 00:39:08,000 --> 00:39:10,080 Speaker 3: like we would go bomb them. We would bomb the FABS. 805 00:39:10,120 --> 00:39:12,600 Speaker 3: I mean they would like if somehow TSMC survived the war, 806 00:39:12,640 --> 00:39:15,040 Speaker 3: which is basically untenable, but if somehow they did, the 807 00:39:15,120 --> 00:39:17,560 Speaker 3: American military would see fit to destroy them, because the 808 00:39:17,560 --> 00:39:20,280 Speaker 3: idea that they would be in Chinese hands without exporting 809 00:39:20,320 --> 00:39:24,399 Speaker 3: to America would be existential. So there's that, and then 810 00:39:24,440 --> 00:39:26,600 Speaker 3: there's just you don't have to be anti CCP, you 811 00:39:26,600 --> 00:39:28,960 Speaker 3: don't have to be anti China to recognize that this 812 00:39:29,080 --> 00:39:32,080 Speaker 3: is clearly America's biggest rival really since the founding. It's 813 00:39:32,120 --> 00:39:35,640 Speaker 3: the USSR was never such an economic rival, never sort 814 00:39:35,680 --> 00:39:39,239 Speaker 3: of like rivaled America in terms of high end electronics. 815 00:39:39,239 --> 00:39:41,960 Speaker 3: I mean absolutely there was like a nuclear arms battle, 816 00:39:42,320 --> 00:39:44,920 Speaker 3: but the Chinese are far more sophisticated. And like I 817 00:39:44,920 --> 00:39:47,840 Speaker 3: wrote my thesis on a Grand Strategy in America, and 818 00:39:47,880 --> 00:39:49,160 Speaker 3: what I would point out is that like in the 819 00:39:49,239 --> 00:39:52,920 Speaker 3: nineteen eighties, America started spending more or on its military, 820 00:39:53,200 --> 00:39:56,560 Speaker 3: understanding that the Soviet economy was not as dynamic, right, 821 00:39:56,600 --> 00:39:58,640 Speaker 3: and so it wasn't growing as quickly, and so you 822 00:39:58,680 --> 00:40:00,719 Speaker 3: were going to accelerate their own dem eyes if you 823 00:40:00,880 --> 00:40:03,320 Speaker 3: sort of set up a military in which the Soviets 824 00:40:03,320 --> 00:40:05,440 Speaker 3: were likely to respond to the same vein. You cannot 825 00:40:05,440 --> 00:40:07,279 Speaker 3: apply that strategy to a country that is three or 826 00:40:07,320 --> 00:40:09,759 Speaker 3: four times the population and has literally been growing faster 827 00:40:09,840 --> 00:40:12,360 Speaker 3: than America for the last four decades. So it really 828 00:40:12,440 --> 00:40:15,040 Speaker 3: is a massive threat. And the idea that in the 829 00:40:15,080 --> 00:40:17,120 Speaker 3: event of some sort of battle, we're not able to 830 00:40:17,200 --> 00:40:19,640 Speaker 3: make stuff because we outsourced it all to China over 831 00:40:19,680 --> 00:40:22,160 Speaker 3: the last twenty five years is pretty dramatic. I just 832 00:40:22,160 --> 00:40:25,600 Speaker 3: think of World War two. Hitler was really concerned about 833 00:40:25,640 --> 00:40:28,000 Speaker 3: the US coming in because of their industrial capacity. We 834 00:40:28,080 --> 00:40:31,080 Speaker 3: used to call it Detroit, the arsenal of democracy. We 835 00:40:31,120 --> 00:40:33,880 Speaker 3: don't have an arsenal democracy anymore, but we have trained 836 00:40:33,920 --> 00:40:37,239 Speaker 3: up China to be an arsenal of communism. That's I 837 00:40:37,239 --> 00:40:39,080 Speaker 3: don't think you have to be hyperbolic to realize that 838 00:40:39,080 --> 00:40:40,080 Speaker 3: that's a big deal. 839 00:40:41,000 --> 00:40:43,400 Speaker 2: I have just one more question, and I'm going to 840 00:40:43,480 --> 00:40:45,960 Speaker 2: ask it very very briefly, because we're getting squeezed for 841 00:40:45,960 --> 00:40:49,600 Speaker 2: a time. But to what degree does AI and the 842 00:40:49,680 --> 00:40:54,600 Speaker 2: rise of this new technology complicate the Apple China relationship. 843 00:40:55,040 --> 00:40:58,040 Speaker 3: Really complicates it? So for two reasons. One is that 844 00:40:58,320 --> 00:41:00,560 Speaker 3: I would argue, or actually I could just demonstrate with 845 00:41:00,640 --> 00:41:03,400 Speaker 3: internal documents and some public documents that the iPhone has 846 00:41:03,440 --> 00:41:06,239 Speaker 3: become more Chinese with time. In other words, the number 847 00:41:06,280 --> 00:41:09,239 Speaker 3: of Chinese suppliers involved in the process is now much 848 00:41:09,280 --> 00:41:12,840 Speaker 3: greater than the number of Taiwanese or American multinationals operating 849 00:41:12,840 --> 00:41:15,359 Speaker 3: in the country or operating in their home countries. That 850 00:41:15,480 --> 00:41:18,239 Speaker 3: is put on steroids in the AI era because Chat, 851 00:41:18,239 --> 00:41:20,960 Speaker 3: TBT and other Western AI clients are not allowed on 852 00:41:21,000 --> 00:41:23,719 Speaker 3: the iPhone in China, and so Apple has to work 853 00:41:23,760 --> 00:41:26,200 Speaker 3: with the likes of bayd or Ali Baba to have AI, 854 00:41:26,360 --> 00:41:30,120 Speaker 3: let's say, displacing Siri or augmenting Siri. So that I 855 00:41:30,120 --> 00:41:32,799 Speaker 3: think is quite problematic because that means that Apple will 856 00:41:32,840 --> 00:41:35,360 Speaker 3: be in effect doing what they did for hardware, but 857 00:41:35,480 --> 00:41:38,040 Speaker 3: for AI. In other words, you'll have Apple software engineers 858 00:41:38,080 --> 00:41:41,120 Speaker 3: helping by Do, helping Ali Baba whoever their Chinese partner is, 859 00:41:41,120 --> 00:41:43,480 Speaker 3: to make sure that they have cutting edge AI in 860 00:41:43,560 --> 00:41:46,120 Speaker 3: the country. If it wasn't bad enough that Apple was 861 00:41:46,160 --> 00:41:48,640 Speaker 3: training up their hardware engineering to be world class, we're 862 00:41:48,640 --> 00:41:50,920 Speaker 3: now in a situation where Apple software engineers are going 863 00:41:50,960 --> 00:41:53,080 Speaker 3: to be training Chinese AI to be best in class. 864 00:41:54,000 --> 00:41:57,319 Speaker 1: Very interesting stuff. Patrick McGee, thank you so much for 865 00:41:57,400 --> 00:42:00,719 Speaker 1: coming on Oline. That was a fantastic really fascinating conversation. 866 00:42:00,920 --> 00:42:03,319 Speaker 1: Urge everyone to check out the book. Appreciate you coming 867 00:42:03,320 --> 00:42:20,000 Speaker 1: on my pleasure, Tracy. I thought that was really good, 868 00:42:20,040 --> 00:42:23,480 Speaker 1: and I agree with that last point in the fundamental 869 00:42:23,520 --> 00:42:28,120 Speaker 1: sense that you know, I think arguably the relationship definitely 870 00:42:28,320 --> 00:42:32,160 Speaker 1: has been win win on multiple fronts, from the US, 871 00:42:32,239 --> 00:42:34,759 Speaker 1: from the Apple shareholders, from the Apple workers, from the 872 00:42:34,840 --> 00:42:38,400 Speaker 1: Chinese workers' perspective. But this idea there are now so 873 00:42:38,560 --> 00:42:42,480 Speaker 1: much risks concentrated under a specific dimension. Yeah, I take 874 00:42:42,520 --> 00:42:43,360 Speaker 1: that pretty seriously. 875 00:42:43,520 --> 00:42:46,879 Speaker 2: Yeah, the negative externality point makes a lot of sense, 876 00:42:46,920 --> 00:42:49,760 Speaker 2: although I still think there are some tensions between Apple 877 00:42:49,800 --> 00:42:52,759 Speaker 2: and the CCP itself. The other thing I was thinking 878 00:42:52,800 --> 00:42:56,400 Speaker 2: about was, I guess we're hearing this repeatedly on the show, 879 00:42:56,560 --> 00:42:59,080 Speaker 2: and I probably don't even need to say it at 880 00:42:59,080 --> 00:43:01,680 Speaker 2: this point, but it is. It's so difficult to replicate 881 00:43:02,120 --> 00:43:06,840 Speaker 2: China's industrial strategy and its industrial management in other countries, 882 00:43:07,040 --> 00:43:10,000 Speaker 2: and I kind of at this point I wonder if 883 00:43:10,360 --> 00:43:11,319 Speaker 2: we'll ever get there. 884 00:43:11,560 --> 00:43:14,160 Speaker 1: No, I don't think anyone will ever get there. In 885 00:43:14,200 --> 00:43:17,319 Speaker 1: some sense, what I suspect is the story is that 886 00:43:17,760 --> 00:43:22,240 Speaker 1: some of the Chinese industrial behemoths will slowly develop ecosystems 887 00:43:22,320 --> 00:43:26,160 Speaker 1: in other countries, but the companies are downstream from China, 888 00:43:26,600 --> 00:43:29,240 Speaker 1: and so I imagine, you know, you see more foreign outbound 889 00:43:29,360 --> 00:43:33,560 Speaker 1: investment from Chinese giants into Vietnam, into Cambodia, into Brazil, 890 00:43:34,080 --> 00:43:36,799 Speaker 1: et cetera. That might pose other risks and they're never 891 00:43:36,840 --> 00:43:39,560 Speaker 1: going to be the next China in some sense, but 892 00:43:39,760 --> 00:43:44,120 Speaker 1: you still get that capital deepening and wealth creation outside 893 00:43:44,160 --> 00:43:48,040 Speaker 1: of China, but likely driven by Chinese industrial giants. 894 00:43:48,400 --> 00:43:51,839 Speaker 2: Also, Joe, yeah, I looked up my iPhone. Yeah, oh 895 00:43:51,880 --> 00:43:54,759 Speaker 2: it's an iPhone eleven. So I guess it's what are 896 00:43:54,760 --> 00:43:56,000 Speaker 2: we all years old? 897 00:43:56,120 --> 00:43:58,239 Speaker 1: I have no idea what we're even on now, like 898 00:43:58,360 --> 00:44:01,319 Speaker 1: only the biggest iphe nerds. And I don't mean that 899 00:44:01,360 --> 00:44:05,160 Speaker 1: pejoratively maybe like I have. I just I used to 900 00:44:05,160 --> 00:44:06,920 Speaker 1: know these I think it's really important. I used to 901 00:44:07,000 --> 00:44:08,200 Speaker 1: know these things, and I don't at all. 902 00:44:08,320 --> 00:44:12,120 Speaker 2: Where are at all iPhone sixteen. 903 00:44:12,400 --> 00:44:13,600 Speaker 1: And iOS eighteen. 904 00:44:14,000 --> 00:44:15,319 Speaker 2: Do you think one day we're going to get to 905 00:44:15,400 --> 00:44:18,640 Speaker 2: like iPhone two hundred and ninety eight, it'll just keep going. 906 00:44:18,800 --> 00:44:20,760 Speaker 1: I don't know, but I think I saw our colleague 907 00:44:20,760 --> 00:44:23,600 Speaker 1: Mark German, who is And now you say again, say 908 00:44:23,600 --> 00:44:26,680 Speaker 1: this lovingly and Apple NERD. I think apparently, at least 909 00:44:26,719 --> 00:44:29,400 Speaker 1: with the software, they're going to change their naming conventions 910 00:44:29,520 --> 00:44:31,640 Speaker 1: at some point. Yeah, so that it doesn't end. 911 00:44:31,719 --> 00:44:32,200 Speaker 3: That makes sense. 912 00:44:32,320 --> 00:44:34,080 Speaker 1: Yeah, I think I saw him tweet that last night. 913 00:44:34,280 --> 00:44:35,759 Speaker 2: Okay, well, shall we leave it there. 914 00:44:35,840 --> 00:44:36,520 Speaker 3: Let's leave it there. 915 00:44:36,680 --> 00:44:39,120 Speaker 2: This has been another episode of the Add Thoughts podcast. 916 00:44:39,239 --> 00:44:42,600 Speaker 2: I'm Tracy Alloway. You can follow me at Tracy Alloway. 917 00:44:42,360 --> 00:44:45,000 Speaker 1: And I'm Jill Wisenthal. You can follow me at the Stalwart. 918 00:44:45,239 --> 00:44:49,080 Speaker 1: Follow Patrick McGee He's at Patrick McGee Underscore and check 919 00:44:49,080 --> 00:44:52,480 Speaker 1: out his new book. Follow our producers Carmen Rodriguez at 920 00:44:52,520 --> 00:44:55,440 Speaker 1: Carman armand dash, Ol Bennett at Dashbot and kel Brooks 921 00:44:55,520 --> 00:44:58,040 Speaker 1: at Cale Brooks. From our odd Lots content, go to 922 00:44:58,080 --> 00:45:01,000 Speaker 1: Bloomberg dot com slash odd Lots, where the daily newsletter 923 00:45:01,040 --> 00:45:03,399 Speaker 1: and all of our episodes, and you can chat about 924 00:45:03,440 --> 00:45:05,600 Speaker 1: all of these topics twenty four to seven in our 925 00:45:05,719 --> 00:45:08,800 Speaker 1: discord Discord dot gg slash odlock. 926 00:45:09,160 --> 00:45:11,640 Speaker 2: And if you enjoy odd Lots, if you like it 927 00:45:11,680 --> 00:45:14,640 Speaker 2: when we talk about Apple in China, then please leave 928 00:45:14,680 --> 00:45:18,560 Speaker 2: us a positive review on your favorite podcast platform. 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