WEBVTT - What Makes Something Valuable? (Part One)

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<v Speaker 1>This is Red Pilled America. A quick question before we

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<v Speaker 1>one story at a time. Throughout recorded history, humans have

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<v Speaker 1>ascribed value to countless items. They become so coveted that

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<v Speaker 1>accumulating them assures life changing wealth. I want to get

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<v Speaker 1>Lucy some real pearls. I just love finding new places

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<v Speaker 1>to wear.

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<v Speaker 2>Diamonds go gentlemen, which can be melted down and recast.

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<v Speaker 2>Its virtually untraceable.

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<v Speaker 1>You look for oil, that's right when you pay for

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<v Speaker 1>a place that has it, it depends.

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<v Speaker 3>You can buy bitcoin. It's the global asset, it's the

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<v Speaker 3>biggest brand.

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<v Speaker 4>It's actually the best thermodynamically sound investment.

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<v Speaker 1>Whether it be pearls, diamonds, rubies, gold, oil, or bitcoin.

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<v Speaker 1>At one time or another, all of these things have

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<v Speaker 1>been considered extremely valuable? But why? What makes something valuable?

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<v Speaker 1>I'm Patrick Carelci.

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<v Speaker 3>And I'm Adriana Cortes.

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<v Speaker 1>And this is Red Pilled America, a storytelling show.

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<v Speaker 3>This is not another talk show covering the day's news.

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<v Speaker 3>We're all about telling stories.

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<v Speaker 2>Stories.

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<v Speaker 1>Hollywood doesn't want you to hear stories.

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<v Speaker 3>The media mocks stories about everyday Americans. If the globalist.

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<v Speaker 1>Ignore, you can think of Red Pilled America as audio documentaries,

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<v Speaker 1>and we promise only one thing, the truth. Welcome to

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<v Speaker 1>Red Pilled America. What makes something valuable? It's a deceptively

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<v Speaker 1>simple question, and like many Red Pilled America stories, it

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<v Speaker 1>surfaced in an unexpected way. Towards the end of twenty

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<v Speaker 1>twenty five, we watched the price of gold and silver skyrocket.

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<v Speaker 1>The price of gold it has soared into over four

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<v Speaker 1>thousand dollars an ounce for the first time ever, with

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<v Speaker 1>silver also making unprecedented gains. Then a few days later,

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<v Speaker 1>we heard an argument about, of all things, lab grown diamonds.

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<v Speaker 1>One side insisted that they were nothing like their natural counterparts.

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<v Speaker 1>The reasoning was straightforward. Lab diamonds may be chemically identical,

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<v Speaker 1>but they're created in days, while natural diamonds take millions

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<v Speaker 1>of years to form deep within the earth. That argument

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<v Speaker 1>immediately brought to mind a scene from the movie Now

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<v Speaker 1>You See Me, Now You Don't.

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<v Speaker 2>Diamonds created in laboratories.

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<v Speaker 4>They purported to her value, but they're neither natural nor red.

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<v Speaker 2>What honest woman wants a falsehood on her finger. One

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<v Speaker 2>of the great truths left is the power behind us

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<v Speaker 2>natural jib real diamonds full people with passion.

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<v Speaker 1>The discussion got us curious, so we looked up the

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<v Speaker 1>price of natural diamonds and were stunned by what we'd learned.

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<v Speaker 1>Over the past three years, the price of natural diamonds

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<v Speaker 1>has dropped roughly thirty percent, and what was perhaps most

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<v Speaker 1>surprising was that near the end of twenty twenty five,

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<v Speaker 1>lab grown diamond engagement rings accounted for nearly sixty percent

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<v Speaker 1>of the US market. More than half of new engagement

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<v Speaker 1>rings featured a lab grown diamond, with gold and silver

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<v Speaker 1>skyrocketing while natural diamonds are plummeting in price. It got

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<v Speaker 1>us to wondering what makes something valuable. To find the answer,

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<v Speaker 1>we're going to tell the story of Debier's, the multinational

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<v Speaker 1>diamond company that built the most successful monopoly in modern history.

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<v Speaker 1>Along the way. We'll hear from Kevin de Merritt, founder

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<v Speaker 1>of Lear Capital, one of the largest precious metal firms

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<v Speaker 1>in the United States. When you strip away the romance,

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<v Speaker 1>the marketing, and the carefully crafted illusions, the question of

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<v Speaker 1>value becomes surprisingly difficult to answer. And what you discover

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<v Speaker 1>again and again is that many of the things that

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<v Speaker 1>humanity has prized most highly weren't naturally valuable at all.

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<v Speaker 1>Their value was manufactured.

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<v Speaker 3>It's eighteen seventy one in the northern cape of South Africa.

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<v Speaker 3>Wind is blowing through the uncultivated grassland. Cattle is shuffling

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<v Speaker 3>lazily in the distance, while a young mix raced laborer

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<v Speaker 3>is doing what he always does, walking the same dusty

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<v Speaker 3>path on the farm of two brothers. He's not searching

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<v Speaker 3>for anything, He's just working. Then he kicks a stone.

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<v Speaker 3>It catches his eye, a flash of light in the

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<v Speaker 3>South African dirt. He bends down, brushes away the soil,

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<v Speaker 3>and lifts the tiny rough stone in the palm of

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<v Speaker 3>his hand to him. It just looks different. But little

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<v Speaker 3>did he know that the stone in his hand is

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<v Speaker 3>about to set off a chain reaction that will lead

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<v Speaker 3>to one of the most powerful monopolies in human history,

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<v Speaker 3>because what this laborer is holding is one of the

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<v Speaker 3>rarest gems in existence, a diamond, and he found it

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<v Speaker 3>on a farm that would come to be known as Debir's.

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<v Speaker 3>To understand the significance of this moment, we must go

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<v Speaker 3>back way back to a time when diamonds were first

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<v Speaker 3>recorded in human history. For most of human civilization, if

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<v Speaker 3>you wanted a diamond, you had one place to go, India.

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<v Speaker 3>For more than two thousand years, India was the only

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<v Speaker 3>known source of diamonds on Earth. These durable stones came

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<v Speaker 3>from the river gravels of a region called Golconda, and

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<v Speaker 3>they were nothing like those found in the massive mines

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<v Speaker 3>of South Africa. They were any rare, hard, and almost

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<v Speaker 3>impossible to get. Imagine this, hundreds of laborers standing waist

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<v Speaker 3>deep in muddy rivers, scooping gravel into baskets, sifting and

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<v Speaker 3>washing hour after hour, day after day, all for the

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<v Speaker 3>chance that maybe one in tens of thousands of pebbles

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<v Speaker 3>would flash back a hard, cold light that was a diamond.

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<v Speaker 3>Prior to the eighteen hundreds, the entire world production of

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<v Speaker 3>gem quality diamonds amounted to only a few pounds a year.

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<v Speaker 3>Their rarity gave them an instant mystique. They weren't just

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<v Speaker 3>pretty stones. They were strange. They would scratch any other material.

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<v Speaker 3>They were durable enough to where they didn't seem to

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<v Speaker 3>wear down. Like gold, they didn't corrode, decay, tarnish, or degrade.

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<v Speaker 3>And also, like gold, diamonds sparkle. They caught the light

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<v Speaker 3>in a way other gems didn't. For early rulers and priests,

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<v Speaker 3>they felt supernatural, so from the beginning, diamonds were never

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<v Speaker 3>a normal luxury. They weren't like cloth or spices, or

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<v Speaker 3>even gold coins that passed from hand to hand. They

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<v Speaker 3>were whispers from the gods, tiny pieces of indestructible light.

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<v Speaker 3>In the ancient world, almost no one ever saw one.

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<v Speaker 3>They were reserved for royalty, mystics and religious figures. Diamonds

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<v Speaker 3>were mounted into idols, set into ceremonial weapons, or sown

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<v Speaker 3>into robes that only the most powerful humans on earth

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<v Speaker 3>would ever wear. And because they were small and extremely valuable,

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<v Speaker 3>they had another quality as well. They were portable. They

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<v Speaker 3>could be sewn into a hem or slipped into a seam,

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<v Speaker 3>providing the flexibility of carrying a small fortune in the

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<v Speaker 3>lining of a cloak. Long before there was a phrase

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<v Speaker 3>like stock portfolio, diamonds began to develop a second identity,

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<v Speaker 3>not just as symbols of divine power, but as tiny,

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<v Speaker 3>portable storehouses of wealth. Because if something can't be concealed

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<v Speaker 3>or carried in times of upheaval, it struggles to function

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<v Speaker 3>as a long term store of value during times of stress.

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<v Speaker 3>That's why gold and silver, coins and diamonds were considered

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<v Speaker 3>valuable to refugees and land and factories were not. By

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<v Speaker 3>the Middle Ages, those Indian diamonds had made their way

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<v Speaker 3>west along the same trade routes that carried silk, spices

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<v Speaker 3>and porcelain. Muslim merchants baried them through Persia, and the

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<v Speaker 3>levant Italian traders brought them to the courts of Europe.

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<v Speaker 3>Little by little, diamonds began appearing in royal treasuries in France,

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<v Speaker 3>England and the German States. But if you look at

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<v Speaker 3>who handled them, who cut them, and who evaluated them,

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<v Speaker 3>a pattern emerges. Many of the hands holding those stones

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<v Speaker 3>belonged to Jews, and this was not by accident. Medieval

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<v Speaker 3>Europe ran on a system of guilds. If you wanted

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<v Speaker 3>to be a carpenter, mason or goldsmith. You didn't just

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<v Speaker 3>decide one day to open a shop. You joined a guild,

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<v Speaker 3>a powerful fraternity of craftsmen that controlled training prices and

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<v Speaker 3>who was allowed to work. Guilds weren't just labor unions.

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<v Speaker 3>They were social clubs, religious institutions, and protection rackets all

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<v Speaker 3>mixed together, and there was one basic rule. You had

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<v Speaker 3>to be Christian. If you weren't Christian, if you were

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<v Speaker 3>Jewish or any other faith for that matter, you were

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<v Speaker 3>locked out of most of the respectable trades. You couldn't

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<v Speaker 3>become a master carpenter, you couldn't become a guild goldsmith.

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<v Speaker 3>Your options shrank to a tiny list of professions that

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<v Speaker 3>lay outside guild control. Two of those professions were money

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<v Speaker 3>lending and gem polishing, and those turned out to be

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<v Speaker 3>the perfect combination for diamonds. Christian doctrine at the time

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<v Speaker 3>frowned on usury, or lending money at interest, so the

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<v Speaker 3>Church pushed Christians away from the business of high interest lending.

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<v Speaker 3>But economies still needed loans. Kings, princes, and merchants. They

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<v Speaker 3>all needed people willing to extend credit to expand an

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<v Speaker 3>empire or go to war, or corner or market that

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<v Speaker 3>vacuum was filled in large parts by the Jewish community.

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<v Speaker 3>Money lending requires collateral. Something that holds value, is portable

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<v Speaker 3>and can be redeemed in any major city. Land isn't

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<v Speaker 3>practical for that livestock dies. But throughout history gold and

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<v Speaker 3>silver fit that bill.

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<v Speaker 4>I mean, gold has been around for a long time

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<v Speaker 4>and most people kind of remember talking about it in

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<v Speaker 4>the Bible.

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<v Speaker 3>That's Kevin de Merritt, founder of Leer Capital, one of

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<v Speaker 3>the largest precious metal firms in the United States.

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<v Speaker 4>Gold began as a store of value in four thousand

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<v Speaker 4>BC in ancient Egypt, and silver followed very closely after.

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<v Speaker 4>Was widely used as accounting money, where prices and wages

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<v Speaker 4>were denominated in silver by weight. So by around six

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<v Speaker 4>or seven hundred BC, the first standardized coins using gold

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<v Speaker 4>and silver, making really the birth of money as it's

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<v Speaker 4>recognized today.

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<v Speaker 3>Throughout history, gold and silver have been so widely viewed

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<v Speaker 3>as holding value that systems had to be to protect

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<v Speaker 3>coins from scammers.

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<v Speaker 4>A great story about the Romans was in the beginning,

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<v Speaker 4>people would take their gold coins and they would shave

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<v Speaker 4>off a little the edge of the coin, right, you

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<v Speaker 4>would just get the coin to shave off the edge.

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<v Speaker 4>So some people believe that the reeds, the little you

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<v Speaker 4>know things on the edge of the coin, were there

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<v Speaker 4>so you can hold onto the coin. That isn't the case.

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<v Speaker 4>They put the reeds on the edge of the coins,

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<v Speaker 4>the Romans did so you couldn't scrape them off.

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<v Speaker 3>So gold and silver have been viewed as valuable for

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<v Speaker 3>thousands of years. They were used in money lending as

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<v Speaker 3>collateral because they held value, were portable, and could be

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<v Speaker 3>redeemed in any major city. When diamonds came along, they

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<v Speaker 3>were added to gold and silver as collateral for lending.

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<v Speaker 3>That's because they were all globally recognizable wherever you went.

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<v Speaker 3>They were viewed as valuable, and in some ways in

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<v Speaker 3>medieval Europe, diamonds had an added benefit. If you were

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<v Speaker 3>Jewish in a Christian kingdom, your safety was never guaranteed.

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<v Speaker 3>Edicts could be announced, crowds could turn, you could be

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<v Speaker 3>expelled on a short notice from the place your family

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<v Speaker 3>had lived for generations. In that world, wealth that can

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<v Speaker 3>be moved overnight is more than just convenient, it's life saving.

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<v Speaker 3>So diamonds served two roles at once, collateral for loans

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<v Speaker 3>and an emergency vault. That could be stitched into your

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<v Speaker 3>clothing over generations that created expertise. Diamonds were not as

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<v Speaker 3>fungible as gold or silver. Fungible, meaning one diamond gem

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<v Speaker 3>couldn't just be traded for another of the same size,

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<v Speaker 3>unlike a gold or silver coin that could be traded

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<v Speaker 3>for another gold or silver coin of the same weight.

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<v Speaker 3>Diamonds come in different colors and qualities. Jewish traders and craftsmen,

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<v Speaker 3>locked out of the guild system began developing a deep

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<v Speaker 3>familiarity with these stones, how to evaluate them, how to

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<v Speaker 3>cut them, how to move them quietly from one royal

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<v Speaker 3>court to another. As one historian put it, by the

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<v Speaker 3>early modern period, diamonds and Jewish communities had become intimately connected,

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<v Speaker 3>and once that connection was established, it shaped the entire

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<v Speaker 3>global diamond trade.

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<v Speaker 1>From the outside, it looks almost accidental. Jewish communities were

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<v Speaker 1>scattered across the map in Lisbon, Antwerp, Venice, Hamburg and Vienna.

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<v Speaker 1>They were connected by family ties, by letters sent from Afar,

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<v Speaker 1>and by trade. They already had this skeleton of a

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<v Speaker 1>cross border network. At the exact moment the world needed

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<v Speaker 1>a cross border network to move tiny, high value objects,

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<v Speaker 1>so diamonds began to flow along the Jewish trade routes.

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<v Speaker 1>Lisbon and Antwerp became early hubs ports where Indian stones

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<v Speaker 1>entered Europe, got evaluated and cut, then made their way

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<v Speaker 1>into the crowns and jewelry boxes of kings and queens.

0:13:53.559 --> 0:14:01.680
<v Speaker 1>Then history intervened. In fourteen ninety two, the Spanish monarchy

0:14:01.800 --> 0:14:06.360
<v Speaker 1>issued the Alhambrad Decree expelling Jews from Spain. In Portugal,

0:14:06.640 --> 0:14:11.240
<v Speaker 1>similar pressures followed across the Iberian world. Jewish communities faced

0:14:11.280 --> 0:14:15.840
<v Speaker 1>a simple choice convert or leave. Many left. When Jews

0:14:15.840 --> 0:14:18.720
<v Speaker 1>were forced out of Lisbon and Antwerp, they carried their

0:14:18.720 --> 0:14:22.360
<v Speaker 1>skills with them and their hand tools. A factory wasn't

0:14:22.400 --> 0:14:25.520
<v Speaker 1>needed to cut diamonds. All that was needed was a bench,

0:14:25.640 --> 0:14:28.280
<v Speaker 1>a wheel, and some powder, all of which could fit

0:14:28.360 --> 0:14:31.920
<v Speaker 1>into a cart. So when those families resettled in Amsterdam,

0:14:32.160 --> 0:14:36.400
<v Speaker 1>they didn't just start over, they remade the industry. Amsterdam

0:14:36.480 --> 0:14:40.040
<v Speaker 1>quickly became the new center of European diamond cutting. At

0:14:40.040 --> 0:14:42.840
<v Speaker 1>the same time, the Dutch Republic was rising as a

0:14:42.880 --> 0:14:47.520
<v Speaker 1>maritime power. Its great trading company, the Dutch East India Company,

0:14:47.760 --> 0:14:52.360
<v Speaker 1>wanted direct access to Indian goods. Jewish merchants helped finance

0:14:52.400 --> 0:14:55.760
<v Speaker 1>those voyages and in return secured their place in a

0:14:55.840 --> 0:15:00.560
<v Speaker 1>lucrative trade. Soon Amsterdam replaced Lisbon as the main European

0:15:00.600 --> 0:15:04.520
<v Speaker 1>portal for Indian diamonds. Stones came in on Dutch ships,

0:15:04.680 --> 0:15:07.520
<v Speaker 1>got cut by Jewish craftsmen, and headed back out in

0:15:07.600 --> 0:15:11.960
<v Speaker 1>refined form into the royal courts of Europe. Then, in

0:15:12.040 --> 0:15:16.000
<v Speaker 1>seventeen twenty five, the world caught a break. For centuries,

0:15:16.040 --> 0:15:19.120
<v Speaker 1>people had worried that India was running out of diamonds.

0:15:19.520 --> 0:15:23.480
<v Speaker 1>The trickle of stones was slowing, prices were rising. There

0:15:23.560 --> 0:15:27.440
<v Speaker 1>was a real fear that diamonds, these symbols of indestructible wealth,

0:15:27.680 --> 0:15:31.120
<v Speaker 1>might actually disappear. Then a discovery was made in an

0:15:31.200 --> 0:15:35.440
<v Speaker 1>unlikely place. In the early seventeen hundreds, miners searching for

0:15:35.520 --> 0:15:40.440
<v Speaker 1>gold and Brazilian river beds started finding unfamiliar stones. They

0:15:40.480 --> 0:15:44.560
<v Speaker 1>were hard, they scratched metal, They looked suspiciously like diamonds,

0:15:44.960 --> 0:15:48.360
<v Speaker 1>or had got back to Europe. Tests confirmed it. The

0:15:48.400 --> 0:15:52.320
<v Speaker 1>world had a second diamond source. For a while, Brazilian

0:15:52.400 --> 0:15:56.960
<v Speaker 1>stones eased the pressure. European elites could keep buying, jewelers

0:15:57.000 --> 0:16:01.240
<v Speaker 1>could keep designing, but the geopolitical balance was shifting. By

0:16:01.240 --> 0:16:05.400
<v Speaker 1>the mid eighteenth century, Britain dominated the seas, its navy

0:16:05.400 --> 0:16:08.760
<v Speaker 1>controlled the shipping lanes, and as a result, its trading

0:16:08.800 --> 0:16:13.240
<v Speaker 1>companies muscled their way into every profitable enterprise. So it's

0:16:13.280 --> 0:16:16.840
<v Speaker 1>no surprise that Britain gradually took control of the diamond

0:16:16.840 --> 0:16:20.520
<v Speaker 1>trade as well. London, not Amsterdam, became the new trading

0:16:20.560 --> 0:16:24.720
<v Speaker 1>center for uncut stones, and once again the merchants followed.

0:16:25.040 --> 0:16:29.120
<v Speaker 1>Jewish diamond traders moved their operations to London, keeping their

0:16:29.120 --> 0:16:32.880
<v Speaker 1>cutting factories in Antwerp, where labor and expertise were established,

0:16:33.000 --> 0:16:36.600
<v Speaker 1>and shipped finished gems to royal courts across Europe. At

0:16:36.640 --> 0:16:39.200
<v Speaker 1>the top of this ecosystem sat a small number of

0:16:39.240 --> 0:16:43.920
<v Speaker 1>elite specialists, expert evaluators, and financers who became known as

0:16:43.960 --> 0:16:48.560
<v Speaker 1>court Jews, trusted Jewish advisers who handled loans, jewels, and

0:16:48.640 --> 0:16:52.960
<v Speaker 1>delicate diplomacy for kings. In Sweden, this role was filled

0:16:52.960 --> 0:16:56.360
<v Speaker 1>by the Isaac family, and Hamburg by the Lippolds, and

0:16:56.440 --> 0:16:59.520
<v Speaker 1>in Vienna by the Oppenheimer's, a name that will hear

0:16:59.600 --> 0:17:02.960
<v Speaker 1>again later in this story. By the late seventeen hundreds,

0:17:03.120 --> 0:17:07.240
<v Speaker 1>Jewish traders controlled virtually the entire world of diamond traffic,

0:17:07.560 --> 0:17:10.639
<v Speaker 1>but there was a problem they couldn't solve. The earth

0:17:10.680 --> 0:17:13.719
<v Speaker 1>seemed to be running out of the shiny stone again,

0:17:14.280 --> 0:17:19.119
<v Speaker 1>Brazilian production began to fade. India's supply was nearly exhausted

0:17:19.160 --> 0:17:22.080
<v Speaker 1>as well. By the eighteen sixties, it looked like the

0:17:22.119 --> 0:17:25.520
<v Speaker 1>age of diamonds was coming to an end. Then a

0:17:25.600 --> 0:17:28.280
<v Speaker 1>boy on the far tip of South Africa picked up

0:17:28.280 --> 0:17:36.560
<v Speaker 1>a shiny rock and it changed everything. Life can be

0:17:36.640 --> 0:17:39.560
<v Speaker 1>pretty stressful these days. You want to know what makes

0:17:39.640 --> 0:17:44.679
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0:17:44.760 --> 0:17:48.280
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0:17:48.320 --> 0:17:52.040
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0:17:52.160 --> 0:17:54.840
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0:17:54.840 --> 0:17:57.880
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0:17:57.920 --> 0:18:00.440
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0:18:00.480 --> 0:18:03.640
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0:18:03.640 --> 0:18:06.520
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0:18:06.520 --> 0:18:10.879
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0:18:10.960 --> 0:18:15.159
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0:18:18.200 --> 0:18:20.959
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0:18:21.000 --> 0:18:23.120
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0:18:23.200 --> 0:18:26.760
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0:18:26.760 --> 0:18:30.560
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0:18:44.840 --> 0:18:48.680
<v Speaker 1>Pilled America. So as the eighteen seventies arrived, there was

0:18:48.720 --> 0:18:52.200
<v Speaker 1>a problem that diamond trade couldn't solve. The earth seemed

0:18:52.200 --> 0:18:55.359
<v Speaker 1>to be running out of the shiny stone. Brazilian production

0:18:55.480 --> 0:18:59.280
<v Speaker 1>began to fade. Handhandlers sifting through the riverbeds were coming

0:18:59.359 --> 0:19:04.040
<v Speaker 1>up dry. India's supply was nearly exhausted as well. By

0:19:04.119 --> 0:19:07.160
<v Speaker 1>the eighteen sixties, it looked like the age of diamonds

0:19:07.240 --> 0:19:10.880
<v Speaker 1>was coming to an end. But then in eighteen seventy one,

0:19:11.160 --> 0:19:14.000
<v Speaker 1>a mixed raced laborer was walking on a farm in

0:19:14.040 --> 0:19:16.760
<v Speaker 1>the Northern Cape of South Africa when he saw a

0:19:16.800 --> 0:19:19.879
<v Speaker 1>glint of light in the dirt. The property he was

0:19:19.920 --> 0:19:23.560
<v Speaker 1>on belonged to two brothers, Dietereric and Johannes de Bier,

0:19:24.040 --> 0:19:28.200
<v Speaker 1>ordinary Boer farmers who thought they owned pasture, not treasure.

0:19:28.920 --> 0:19:32.680
<v Speaker 1>Unknown to the Deber brothers, an onslaught of diamond prospectors

0:19:32.880 --> 0:19:36.280
<v Speaker 1>had been flooding to their area. Four years earlier, a

0:19:36.359 --> 0:19:39.160
<v Speaker 1>shepherd boy was walking on a farm near the Orange River,

0:19:39.400 --> 0:19:42.600
<v Speaker 1>about eighty miles southwest of the Deber property when he

0:19:42.640 --> 0:19:45.320
<v Speaker 1>found a shiny pebble in the dirt. He picked it

0:19:45.400 --> 0:19:48.360
<v Speaker 1>up and took it home. His family treated it as

0:19:48.359 --> 0:19:52.320
<v Speaker 1>a curiosity. Kids played with it. It got passed around

0:19:52.400 --> 0:19:55.560
<v Speaker 1>like a toy. Eventually the stone found its way to

0:19:55.600 --> 0:19:59.119
<v Speaker 1>a neighboring farmer, a man named Schok van Niekirk. He

0:19:59.240 --> 0:20:02.240
<v Speaker 1>had a good eye and a good memory. The stone

0:20:02.280 --> 0:20:05.080
<v Speaker 1>reminded him of a rumor he'd heard about diamonds in

0:20:05.160 --> 0:20:08.680
<v Speaker 1>far off lands. He decided to send it off for testing.

0:20:09.280 --> 0:20:12.440
<v Speaker 1>After bouncing through several hands, it landed on the desk

0:20:12.560 --> 0:20:15.840
<v Speaker 1>of a respected scientist in the Cape Colony of South Africa,

0:20:16.040 --> 0:20:20.240
<v Speaker 1>who inspected it and tested its hardness. He finally issued

0:20:20.240 --> 0:20:23.640
<v Speaker 1>his verdict. It was a diamond. The first major diamond

0:20:23.680 --> 0:20:26.720
<v Speaker 1>recorded in South Africa. It would come to be known

0:20:26.800 --> 0:20:30.280
<v Speaker 1>as the Eureka Diamond. Newspapers wrote a few small pieces

0:20:30.280 --> 0:20:33.639
<v Speaker 1>about this curious find. There was some local excitement, but

0:20:33.720 --> 0:20:37.200
<v Speaker 1>it did not start a stampede. Many people still believed

0:20:37.280 --> 0:20:41.280
<v Speaker 1>diamonds couldn't exist in Africa for centuries, they'd only come

0:20:41.320 --> 0:20:45.280
<v Speaker 1>from the riverbeds of India and Brazil. A lone stone

0:20:45.400 --> 0:20:49.240
<v Speaker 1>in the Cape felt like a freak accident, a geological fluke,

0:20:49.760 --> 0:20:54.119
<v Speaker 1>but two years later that illusion died. In eighteen sixty nine,

0:20:54.280 --> 0:20:57.399
<v Speaker 1>another shepherd was walking near the Orange River, but about

0:20:57.440 --> 0:21:00.840
<v Speaker 1>twenty miles northeast of where the Eureka diamond was found,

0:21:01.000 --> 0:21:05.280
<v Speaker 1>when he noticed a peculiar stone. It was big, about

0:21:05.280 --> 0:21:08.480
<v Speaker 1>eighty three and a half carrots. He wasn't sure what

0:21:08.560 --> 0:21:11.600
<v Speaker 1>it was, but he figured it might be valuable, so

0:21:11.680 --> 0:21:15.040
<v Speaker 1>he traded it away for five hundred sheep, ten oxen

0:21:15.280 --> 0:21:18.160
<v Speaker 1>and a horse. And the buyer it was the same

0:21:18.280 --> 0:21:21.680
<v Speaker 1>farmer that bought the shiny pebble two years earlier, Choke

0:21:21.760 --> 0:21:25.280
<v Speaker 1>von Niekirk. Von nie Kirk, once again, sensing he was

0:21:25.320 --> 0:21:29.000
<v Speaker 1>holding something special, passed the stone along to Cape town merchants,

0:21:29.080 --> 0:21:32.160
<v Speaker 1>who sent it on to Europe. When it finally hit

0:21:32.200 --> 0:21:36.679
<v Speaker 1>the London market, the reaction was explosive. The stone sold

0:21:36.720 --> 0:21:39.600
<v Speaker 1>for a staggering amount. It was then cut and polished

0:21:39.600 --> 0:21:43.600
<v Speaker 1>into a glittering gem that became famous worldwide. It became

0:21:43.680 --> 0:21:47.160
<v Speaker 1>known as the Star of South Africa. The sale sent

0:21:47.200 --> 0:21:50.159
<v Speaker 1>a jolt through the diamond world. If a stone this

0:21:50.440 --> 0:21:53.240
<v Speaker 1>large was pulled out of the ground in South Africa,

0:21:53.480 --> 0:21:57.159
<v Speaker 1>that suggested something far more important than one lucky find.

0:21:57.480 --> 0:22:01.720
<v Speaker 1>It suggested a new source of diamonds. Newspapers in Europe

0:22:01.760 --> 0:22:05.480
<v Speaker 1>and America seized on the story. Headlines shouted about a

0:22:05.520 --> 0:22:08.959
<v Speaker 1>new diamond frontier. In an age obsessed with gold rushes

0:22:09.000 --> 0:22:12.119
<v Speaker 1>and new worlds, the idea of an African diamond region

0:22:12.359 --> 0:22:17.879
<v Speaker 1>was irresistible. Prospectors, fortune hunters, hustlers and drifters started packing

0:22:17.920 --> 0:22:22.040
<v Speaker 1>their bags. They'd come from Britain, Germany, hall in Australia

0:22:22.119 --> 0:22:25.359
<v Speaker 1>and the United States. They boarded ships for Cape Town,

0:22:25.720 --> 0:22:30.080
<v Speaker 1>then treked inland under brutal conditions, heat, dust, disease, and

0:22:30.119 --> 0:22:33.399
<v Speaker 1>all the dangers of a colonial frontier. Which started as

0:22:33.520 --> 0:22:38.080
<v Speaker 1>curiosity quickly became a phenomenon. The diamond rush had begun.

0:22:39.000 --> 0:22:42.280
<v Speaker 1>Prospectors began combing through the Orange River and then the

0:22:42.359 --> 0:22:45.720
<v Speaker 1>val River that fed it. But then something strange happened.

0:22:46.080 --> 0:22:48.800
<v Speaker 1>In eighteen seventy one, a mixed race laborer found a

0:22:48.840 --> 0:22:51.200
<v Speaker 1>shiny stone on the land of the De Beer Brothers,

0:22:51.520 --> 0:22:54.960
<v Speaker 1>which was not near a river bed. This didn't completely

0:22:55.000 --> 0:22:58.879
<v Speaker 1>make sense. For centuries, diamonds were believed to originate in

0:22:59.000 --> 0:23:02.359
<v Speaker 1>river beds because nearly all known stones from India and

0:23:02.400 --> 0:23:07.000
<v Speaker 1>Brazil were recovered from river deposits. This belief was reinforced

0:23:07.040 --> 0:23:09.560
<v Speaker 1>by the Eureka Diamond and the Star of the South,

0:23:09.880 --> 0:23:13.920
<v Speaker 1>both found near river beds. People believed diamonds were somehow

0:23:14.040 --> 0:23:17.720
<v Speaker 1>river related, but what they didn't know was that diamonds

0:23:17.760 --> 0:23:21.560
<v Speaker 1>come from deep within the Earth's mantle, about sixty miles

0:23:21.560 --> 0:23:25.000
<v Speaker 1>below the Earth's surface. Under extreme heat and pressure, carbon

0:23:25.040 --> 0:23:29.480
<v Speaker 1>atoms crystallized to form diamonds, a hard, durable gem. These

0:23:29.480 --> 0:23:33.640
<v Speaker 1>diamonds are transported upward by rare volcanic eruptions through vertical

0:23:33.680 --> 0:23:38.080
<v Speaker 1>conduits of magma that solidify into rock called kimberlight. Over

0:23:38.119 --> 0:23:41.720
<v Speaker 1>millions of years, erosion breaks down this soft volcanic rock,

0:23:41.920 --> 0:23:45.399
<v Speaker 1>releasing diamonds that are then carried and concentrated by rivers

0:23:45.600 --> 0:23:49.520
<v Speaker 1>into gravel. Beds. Rivers act as a kind of natural mind,

0:23:49.760 --> 0:23:53.639
<v Speaker 1>digging into the earth, eroding the volcanic rock, eventually exposing

0:23:53.680 --> 0:23:57.399
<v Speaker 1>the diamonds within the kimberlite pipe, then wiping away the soil.

0:23:57.920 --> 0:24:01.440
<v Speaker 1>But by eighteen seventy one no one identified this process.

0:24:02.200 --> 0:24:05.000
<v Speaker 1>So when that extrace laborer found a diamond on the

0:24:05.040 --> 0:24:08.480
<v Speaker 1>De Beer brother's property property that was nowhere near a river,

0:24:08.800 --> 0:24:12.240
<v Speaker 1>people were a bit shocked. Word of his findings spread

0:24:12.240 --> 0:24:15.800
<v Speaker 1>to the prospectors on the valen Orange River. These diggers

0:24:15.840 --> 0:24:19.720
<v Speaker 1>followed the rumors, then followed each other. Soon men began

0:24:19.880 --> 0:24:23.199
<v Speaker 1>drifting onto the de Beer property, scratching at the soil,

0:24:24.200 --> 0:24:29.320
<v Speaker 1>digging experimental pits, sleeping in tents and makeshift shelters. At

0:24:29.320 --> 0:24:32.120
<v Speaker 1>first it was a nuisance. Then it became a problem.

0:24:32.359 --> 0:24:36.480
<v Speaker 1>These independent diggers began invading the De Beer farm outright,

0:24:36.920 --> 0:24:40.560
<v Speaker 1>squatting on corners of the property, hammering stakes into the earth,

0:24:40.920 --> 0:24:45.760
<v Speaker 1>declaring claims without permission. In the colonial legal system, miners

0:24:45.800 --> 0:24:49.600
<v Speaker 1>had powerful friends that de Beer brothers did not. They

0:24:49.640 --> 0:24:52.800
<v Speaker 1>were not wealthy, they were not politically connected, they didn't

0:24:52.840 --> 0:24:55.640
<v Speaker 1>have private armies, and they were up against a government

0:24:55.720 --> 0:24:59.280
<v Speaker 1>that saw mining as progress and farming as an afterthought.

0:24:59.800 --> 0:25:02.200
<v Speaker 1>So when a series of test pits on their land

0:25:02.400 --> 0:25:05.800
<v Speaker 1>revealed some something staggering, a patch of diamond bearing ground

0:25:05.880 --> 0:25:09.080
<v Speaker 1>called Kolsberg copy, there was nothing the de Beer brothers

0:25:09.119 --> 0:25:11.359
<v Speaker 1>could do to stop what happened next.

0:25:13.160 --> 0:25:17.720
<v Speaker 3>Almost overnight, the farm exploded into chaos. Thousands of men

0:25:17.760 --> 0:25:21.320
<v Speaker 3>poured onto the site, hammering stakes into every square yard

0:25:21.320 --> 0:25:26.119
<v Speaker 3>of ground, marking off claims. Tents sprouted like mushrooms. The

0:25:26.240 --> 0:25:29.080
<v Speaker 3>law did not come to protect the farmers, it came

0:25:29.280 --> 0:25:33.920
<v Speaker 3>to organize the miners. New mining boards were created, colonial

0:25:33.960 --> 0:25:37.920
<v Speaker 3>bodies that overwhelmingly favored prospectors when disputes arose.

0:25:38.400 --> 0:25:38.920
<v Speaker 2>If the de.

0:25:38.920 --> 0:25:43.000
<v Speaker 3>Beer brothers attempted to evict diggers, they were overruled. If

0:25:43.040 --> 0:25:45.280
<v Speaker 3>they tried to protect a patch of land, they were

0:25:45.280 --> 0:25:48.960
<v Speaker 3>told the ground was too valuable to sit idle. In theory,

0:25:49.160 --> 0:25:52.000
<v Speaker 3>they still owned the farm, but in practice they were

0:25:52.000 --> 0:25:54.800
<v Speaker 3>being pushed off of it, one claim at a time.

0:25:55.400 --> 0:25:58.280
<v Speaker 3>Facing the choice between losing everything in a legal fight

0:25:58.560 --> 0:26:02.720
<v Speaker 3>or salvaging what they could, the de Beer brothers began selling. First,

0:26:02.800 --> 0:26:06.040
<v Speaker 3>they sold the rights to the individual claimholders. Then they

0:26:06.080 --> 0:26:09.960
<v Speaker 3>sold larger parcels. As it became clear the invasion wasn't

0:26:09.960 --> 0:26:15.480
<v Speaker 3>slowing down. Their property quickly became completely overrun. They walked

0:26:15.480 --> 0:26:18.360
<v Speaker 3>away from it with what they could because men from

0:26:18.440 --> 0:26:21.240
<v Speaker 3>all over the world were arriving to try their luck,

0:26:21.680 --> 0:26:24.159
<v Speaker 3>and one of them was a sickly young Englishman with

0:26:24.240 --> 0:26:33.960
<v Speaker 3>big ambitions. His name was Cecil Rhads. Rhodes was not

0:26:34.000 --> 0:26:36.840
<v Speaker 3>supposed to be a Titan of industry. He was supposed

0:26:36.840 --> 0:26:40.160
<v Speaker 3>to die young. Born in England in eighteen fifty three,

0:26:40.480 --> 0:26:43.000
<v Speaker 3>Rhodes was a frail child with weak lungs and a

0:26:43.000 --> 0:26:47.080
<v Speaker 3>heart condition. His parents worried he wouldn't survive the British climate,

0:26:47.400 --> 0:26:49.520
<v Speaker 3>so as a teenager they shipped him off to what

0:26:49.600 --> 0:26:52.480
<v Speaker 3>they hoped would be a gentler place, the colony of

0:26:52.560 --> 0:26:56.040
<v Speaker 3>Natal in southern Africa, where his older brother Herbert was

0:26:56.080 --> 0:26:59.959
<v Speaker 3>trying to make it as a cotton farmer. The idea

0:27:00.040 --> 0:27:02.760
<v Speaker 3>was simple, fresh air and light work would lead to

0:27:03.040 --> 0:27:06.280
<v Speaker 3>maybe a few more years of life, but Cecil Roads

0:27:06.359 --> 0:27:11.800
<v Speaker 3>had other ideas. In the mid eighteen seventies, word reached

0:27:11.840 --> 0:27:15.160
<v Speaker 3>Herbert about diamonds being found far Inland on a farm

0:27:15.280 --> 0:27:19.119
<v Speaker 3>owned by two brothers named de Beer. Herbert staked out

0:27:19.160 --> 0:27:23.720
<v Speaker 3>a few small claims, then he wrote to Cecil come quickly. Cecil,

0:27:23.920 --> 0:27:28.960
<v Speaker 3>twenty somethings, sickly but intellectually sharp and wildly ambitious, decided

0:27:28.960 --> 0:27:32.919
<v Speaker 3>to join the rush. He hired an ox wagon, loaded

0:27:32.920 --> 0:27:36.080
<v Speaker 3>it with supplies, and set off on a grueling overland

0:27:36.119 --> 0:27:39.399
<v Speaker 3>trek that would take weeks. When he finally arrived at

0:27:39.400 --> 0:27:42.640
<v Speaker 3>the de Beer's former farm, he didn't find a quiet

0:27:42.640 --> 0:27:51.359
<v Speaker 3>piece of land. He walked into a frenzy. Prospectors discovered that,

0:27:51.680 --> 0:27:55.240
<v Speaker 3>unlike diamonds found in riverbeds, the diamonds found on this

0:27:55.359 --> 0:27:59.239
<v Speaker 3>and nearby properties weren't just on the surface. As they

0:27:59.320 --> 0:28:04.600
<v Speaker 3>dug straight down into the dirt, diamonds were consistently The

0:28:04.720 --> 0:28:08.880
<v Speaker 3>miners were slowly discovering that diamonds weren't a water phenomenon.

0:28:09.119 --> 0:28:12.520
<v Speaker 3>They were found in pipes deep in the ground. Rhodes

0:28:12.600 --> 0:28:15.120
<v Speaker 3>pitched his canvas tent on the edge of what used

0:28:15.119 --> 0:28:17.679
<v Speaker 3>to be a small hill and looked out over a

0:28:17.720 --> 0:28:22.480
<v Speaker 3>sea of humanity. Tents jammed every open space, Smoke from

0:28:22.520 --> 0:28:27.360
<v Speaker 3>cookfires hung low, Men shouted, cursed. Wheelbarrows carried rock, men

0:28:27.440 --> 0:28:31.119
<v Speaker 3>dragged their digging equipment. The ground itself was being eaten,

0:28:31.680 --> 0:28:35.320
<v Speaker 3>sliced into a giant open crater. As hundreds of adjacent

0:28:35.359 --> 0:28:39.440
<v Speaker 3>claims descended in ragged steps towards the center. Rhodes wrote

0:28:39.480 --> 0:28:42.560
<v Speaker 3>home to his mother, trying to describe what he was seeing.

0:28:43.040 --> 0:28:45.320
<v Speaker 3>He told her to imagine.

0:28:44.760 --> 0:28:48.240
<v Speaker 2>A small round hill about one hundred eighty yards broad

0:28:48.480 --> 0:28:51.479
<v Speaker 2>and one hundred twenty yards long. All around it a

0:28:51.520 --> 0:28:52.920
<v Speaker 2>mass of white tents.

0:28:53.200 --> 0:28:55.880
<v Speaker 3>He said, it looked like an immense number of ant.

0:28:55.640 --> 0:28:58.640
<v Speaker 2>Heaps covered with black ants as thick as can.

0:28:58.520 --> 0:29:04.160
<v Speaker 3>Be, except the ants were men. This encampment, chaotic, dangerous, filthy,

0:29:04.240 --> 0:29:07.480
<v Speaker 3>and feverish, was second only to Cape Town and population

0:29:07.920 --> 0:29:11.040
<v Speaker 3>around fifty thousand. Diggers swarmed to this patch of ground.

0:29:11.640 --> 0:29:14.719
<v Speaker 3>This place would later become the city of Kimberly. The

0:29:14.760 --> 0:29:17.400
<v Speaker 3>pipes that carried the diamonds from deep below the earth's

0:29:17.400 --> 0:29:21.040
<v Speaker 3>surface would be named Kimberlight after the city. But as

0:29:21.120 --> 0:29:24.560
<v Speaker 3>Rhads wrote his mother, the town more resembled a human beehive.

0:29:25.440 --> 0:29:29.120
<v Speaker 3>Roads Like everyone else, began with a claim. He purchased

0:29:29.160 --> 0:29:31.640
<v Speaker 3>a small plot on the former De Beer land and

0:29:31.720 --> 0:29:35.120
<v Speaker 3>started digging. But he wasn't just a prospector. He was

0:29:35.160 --> 0:29:38.760
<v Speaker 3>an observer. It didn't take him long to notice something crucial.

0:29:39.360 --> 0:29:41.840
<v Speaker 3>A fortune could not only be found in the dirt

0:29:42.120 --> 0:29:44.160
<v Speaker 3>It could also be found in the needs of the

0:29:44.200 --> 0:29:47.920
<v Speaker 3>men digging it. Life in the Kimberly diggings was brutal.

0:29:48.480 --> 0:29:52.200
<v Speaker 3>The African sun was merciless, The dust got into everything.

0:29:52.600 --> 0:29:55.880
<v Speaker 3>Water was scarce and often foul. Food needed to be

0:29:55.920 --> 0:30:00.240
<v Speaker 3>brought in from long distances. Almost every comfort costs money.

0:30:00.760 --> 0:30:04.560
<v Speaker 3>Rhodes watched the lines at the water. He saw how

0:30:04.600 --> 0:30:06.840
<v Speaker 3>much men were willing to pay for a cold drink,

0:30:06.920 --> 0:30:10.840
<v Speaker 3>a meal, and a basic tool. So he started small,

0:30:11.280 --> 0:30:14.120
<v Speaker 3>importing ice cream and selling it to the exhausted diggers.

0:30:14.520 --> 0:30:17.680
<v Speaker 3>He sold jugs of water at a profit. He became,

0:30:17.760 --> 0:30:20.880
<v Speaker 3>in a sense, a miner of miners, and as he did,

0:30:20.920 --> 0:30:24.080
<v Speaker 3>he noticed one more thing. Water was not just a

0:30:24.120 --> 0:30:27.840
<v Speaker 3>comfort issue. It was an engineering nightmare. The deeper the

0:30:27.840 --> 0:30:30.880
<v Speaker 3>diggers got in their individual claims, the more they hit

0:30:30.960 --> 0:30:39.520
<v Speaker 3>groundwater pits flooded, walls became unstable, collapses killed workers. Each

0:30:39.560 --> 0:30:42.440
<v Speaker 3>claim owner needed two kinds of water solutions at once,

0:30:43.760 --> 0:30:46.440
<v Speaker 3>fresh drinking water for laborers and a way to get

0:30:46.520 --> 0:30:49.640
<v Speaker 3>rid of the water filling their pits.

0:30:50.960 --> 0:31:00.120
<v Speaker 1>Enter the steam pump, want to listen to Red Pilled

0:31:00.160 --> 0:31:03.480
<v Speaker 1>America ad Free then become a backstage of soss sscribber.

0:31:03.840 --> 0:31:06.680
<v Speaker 1>Just go to Redpilled America dot com and click join

0:31:06.800 --> 0:31:09.680
<v Speaker 1>in the top menu. Join the fambam and help us

0:31:09.680 --> 0:31:15.200
<v Speaker 1>save America one story at a time. Welcome back to

0:31:15.280 --> 0:31:18.560
<v Speaker 1>Red Pilled America. So for the Kimberly miners of the

0:31:18.600 --> 0:31:22.200
<v Speaker 1>late eighteen seventies, water was not just a comfort issue.

0:31:22.280 --> 0:31:25.800
<v Speaker 1>It was an engineering nightmare. The deeper the diggers got

0:31:25.840 --> 0:31:30.560
<v Speaker 1>in their individual claims, the more they hit groundwater pits flooded,

0:31:30.840 --> 0:31:35.960
<v Speaker 1>walls became unstable, collapses killed workers. Each claim owner needed

0:31:35.960 --> 0:31:39.520
<v Speaker 1>two kinds of water solutions at once, fresh drinking water

0:31:39.600 --> 0:31:41.520
<v Speaker 1>for laborers and a way to get rid of the

0:31:41.560 --> 0:31:44.680
<v Speaker 1>water filling their pits. Enter the steam pump.

0:31:47.680 --> 0:31:50.280
<v Speaker 3>At that time, there was only one steam pump in

0:31:50.360 --> 0:31:54.360
<v Speaker 3>all of South Africa. Rhoades realized that whoever controlled that

0:31:54.440 --> 0:31:58.640
<v Speaker 3>pump controlled the survival of the Kimberly mines. So he

0:31:58.760 --> 0:32:02.720
<v Speaker 3>made a wild play. He scraped together everything he had,

0:32:03.200 --> 0:32:05.960
<v Speaker 3>every bit of profit from his ice cream and water ventures,

0:32:06.280 --> 0:32:11.440
<v Speaker 3>and bought that one pump. Almost immediately his Gambol paid off,

0:32:12.000 --> 0:32:14.920
<v Speaker 3>water began to flood the central mine. The walls of

0:32:14.960 --> 0:32:18.120
<v Speaker 3>the big Hole started to cave. Thousands of workers had

0:32:18.160 --> 0:32:21.200
<v Speaker 3>to be pulled out With Ropes, claim owners were staring

0:32:21.200 --> 0:32:24.640
<v Speaker 3>at financial ruin. There was only one machine capable of

0:32:24.720 --> 0:32:29.400
<v Speaker 3>saving their pits, Rhades pump. He could now charge whatever

0:32:29.480 --> 0:32:34.440
<v Speaker 3>he wanted. The money poured in. He reinvested his profits

0:32:34.480 --> 0:32:37.520
<v Speaker 3>into more pumps from England. When his competitors tried to

0:32:37.560 --> 0:32:41.000
<v Speaker 3>follow his lead and import similar equipment, he used every

0:32:41.000 --> 0:32:45.920
<v Speaker 3>trick he could, undercutting, out, maneuvering, leveraging relationships to squeeze

0:32:45.960 --> 0:32:49.760
<v Speaker 3>them out. Before long, Roads had something new in Kimberly,

0:32:50.080 --> 0:32:53.560
<v Speaker 3>a water pumping monopoly. If you wanted to keep your

0:32:53.600 --> 0:32:57.680
<v Speaker 3>claim dry, you paid Cecil Roads, but some claim owners

0:32:57.760 --> 0:33:00.800
<v Speaker 3>couldn't afford to pay in cash, so they paid him

0:33:00.840 --> 0:33:04.800
<v Speaker 3>in shares. Over time, as more pits flooded and more

0:33:04.840 --> 0:33:09.120
<v Speaker 3>owners fell behind, Rhodes began to accumulate slivers of ownership

0:33:09.200 --> 0:33:12.760
<v Speaker 3>in dozens of claims. When a mine was in serious trouble,

0:33:12.920 --> 0:33:16.120
<v Speaker 3>he took it over outright. By the age of twenty seven,

0:33:16.360 --> 0:33:19.400
<v Speaker 3>Cecil Rhodes was no longer just the sickly younger brother

0:33:19.440 --> 0:33:22.000
<v Speaker 3>of a cotton farmer. He was one of the largest

0:33:22.040 --> 0:33:26.080
<v Speaker 3>individual mine owners in Kimberly, and this was just the beginning.

0:33:26.840 --> 0:33:29.960
<v Speaker 3>Despite the chaos of the Diggings, Rhades still dreamt beyond

0:33:30.000 --> 0:33:33.000
<v Speaker 3>the pit. He had an almost mystical belief in the

0:33:33.040 --> 0:33:36.880
<v Speaker 3>destiny of the British Empire. He wanted Britain to stretch

0:33:36.960 --> 0:33:40.600
<v Speaker 3>uninterrupted from the Cape of Good Hope to Cairo. He

0:33:40.640 --> 0:33:43.880
<v Speaker 3>even fantasized about one day bringing the United States back

0:33:43.960 --> 0:33:47.400
<v Speaker 3>under the British Crown. To work on those ambitions and

0:33:47.440 --> 0:33:50.560
<v Speaker 3>to cement his status, he returned to England to study

0:33:50.600 --> 0:33:54.600
<v Speaker 3>at Oriel College, Oxford. He'd spend terms at the university

0:33:54.840 --> 0:33:58.760
<v Speaker 3>absorbing the language and ideas of imperial philosophy, then would

0:33:58.800 --> 0:34:00.880
<v Speaker 3>rush back to South Africa to keep an eye on

0:34:00.920 --> 0:34:05.040
<v Speaker 3>his businesses. When he finally he decided to consolidate his holdings,

0:34:05.200 --> 0:34:09.360
<v Speaker 3>he did something symbolically powerful. He formed a new mining

0:34:09.400 --> 0:34:12.280
<v Speaker 3>company and named it after the farm where he bought

0:34:12.320 --> 0:34:16.520
<v Speaker 3>his first claim, the De Beers Mining Company. But Rhodes

0:34:16.719 --> 0:34:19.920
<v Speaker 3>didn't just want a company. He wanted a kingdom with

0:34:20.000 --> 0:34:23.480
<v Speaker 3>a corporate logo. So he went to London and applied

0:34:23.520 --> 0:34:26.960
<v Speaker 3>to the British Colonial Office for something called a royal charter.

0:34:27.560 --> 0:34:30.600
<v Speaker 3>In theory, a charter is just a legal document, a

0:34:30.680 --> 0:34:34.239
<v Speaker 3>grant from the Crown that recognizes a company. In practice,

0:34:34.360 --> 0:34:37.440
<v Speaker 3>for a certain class of imperial corporations, it's a license

0:34:37.480 --> 0:34:40.880
<v Speaker 3>to behave like a government. A royal charter can give

0:34:40.920 --> 0:34:44.840
<v Speaker 3>a private company the power to build railroads and telegraph lines,

0:34:44.960 --> 0:34:48.799
<v Speaker 3>and to treaties, annex and administered territories, raise its own

0:34:48.840 --> 0:34:53.080
<v Speaker 3>police and even armed forces. The British had given charters

0:34:53.120 --> 0:34:55.520
<v Speaker 3>like this to the companies that ruled whole swaths of

0:34:55.560 --> 0:34:59.480
<v Speaker 3>India and Africa. Now Cecil Roads wanted one for his

0:34:59.600 --> 0:35:02.799
<v Speaker 3>mining enterprise, and in eighteen eighty he got it to

0:35:02.800 --> 0:35:05.480
<v Speaker 3>be was no longer just a collection of claims in

0:35:05.520 --> 0:35:08.800
<v Speaker 3>a muddy hole. It was a chartered company with quasi

0:35:08.840 --> 0:35:12.800
<v Speaker 3>governmental powers, a corporate state embedded inside the British Empire.

0:35:13.160 --> 0:35:16.400
<v Speaker 3>And Roads had even bigger plans because there was a

0:35:16.440 --> 0:35:20.160
<v Speaker 3>problem looming on the horizon, too many diamonds.

0:35:20.960 --> 0:35:24.080
<v Speaker 1>By the late eighteen eighties, the Kimberly mines were producing

0:35:24.200 --> 0:35:28.080
<v Speaker 1>staggering volumes of diamonds. What began as a trickle became

0:35:28.120 --> 0:35:31.520
<v Speaker 1>a flood. With so many competing mine owners, everyone was

0:35:31.600 --> 0:35:35.640
<v Speaker 1>racing to dig faster, go deeper, sell more, and that's

0:35:35.680 --> 0:35:40.080
<v Speaker 1>when basic economics kicked in. When supply explodes, prices fall.

0:35:40.480 --> 0:35:43.759
<v Speaker 1>This explosion in diamond supply was violating one of the

0:35:43.760 --> 0:35:47.120
<v Speaker 1>primary rules of value. We asked Kevin de Merit of

0:35:47.200 --> 0:35:50.399
<v Speaker 1>Lear Capital why gold has been viewed as valuable over

0:35:50.480 --> 0:35:51.480
<v Speaker 1>thousands of years.

0:35:51.600 --> 0:35:54.080
<v Speaker 4>I think the biggest reason is because it takes effort

0:35:54.120 --> 0:35:55.799
<v Speaker 4>to pull it out of the ground and there's a

0:35:55.840 --> 0:36:06.799
<v Speaker 4>limited supply. So from a monetary standpoint, if you want

0:36:06.880 --> 0:36:09.920
<v Speaker 4>to have something very strong over long periods of time,

0:36:10.440 --> 0:36:12.560
<v Speaker 4>it needs to have some sort of limited supply.

0:36:12.920 --> 0:36:15.520
<v Speaker 1>But with this massive amount of diamonds coming out of

0:36:15.560 --> 0:36:19.279
<v Speaker 1>the Kimberly mines, diamonds were breaking this limited supply rule.

0:36:20.000 --> 0:36:23.200
<v Speaker 1>Rhodes looked at the numbers and saw the nightmare scenario.

0:36:23.680 --> 0:36:26.640
<v Speaker 1>If the world saw diamonds pouring out of South Africa,

0:36:26.880 --> 0:36:29.400
<v Speaker 1>if the public began to think of diamonds as common,

0:36:29.640 --> 0:36:34.120
<v Speaker 1>the entire myth would collapse. These stones didn't have intrinsic

0:36:34.239 --> 0:36:37.319
<v Speaker 1>utility like oil or iron. They weren't being used as

0:36:37.400 --> 0:36:40.400
<v Speaker 1>currency like gold and silver had been for thousands of years.

0:36:40.680 --> 0:36:43.560
<v Speaker 1>They were no longer rare and couldn't be melted down

0:36:43.640 --> 0:36:46.640
<v Speaker 1>and molded into coins that were identical to one another.

0:36:46.719 --> 0:36:50.239
<v Speaker 1>Like gold and silver, Each gem diamond was different, Their

0:36:50.360 --> 0:36:54.359
<v Speaker 1>value depended on scarcity and status. If the industry kept

0:36:54.400 --> 0:36:57.640
<v Speaker 1>behaving like a free for all, this scarcity illusion would

0:36:57.680 --> 0:37:03.640
<v Speaker 1>vanish and diamonds would never be considered rare again. Rhodes

0:37:03.640 --> 0:37:08.160
<v Speaker 1>decided there was only one solution monopoly. The diamond business,

0:37:08.160 --> 0:37:12.040
<v Speaker 1>he believed, must be controlled by a single hand, his hand.

0:37:12.640 --> 0:37:17.200
<v Speaker 1>Only a centralized authority could throttle supply, hold back production,

0:37:17.480 --> 0:37:21.080
<v Speaker 1>and maintain the idea that diamonds were scarce and precious.

0:37:21.680 --> 0:37:24.520
<v Speaker 1>But there was a problem. He was not the only

0:37:24.640 --> 0:37:29.160
<v Speaker 1>king in Kimberly. Standing across from him was another empire builder,

0:37:29.400 --> 0:37:33.960
<v Speaker 1>a man named Barney Barnado. Barnatto controlled the Kimberly Mine,

0:37:34.239 --> 0:37:37.360
<v Speaker 1>one of the richest diamond pipes in the region. Roads

0:37:37.440 --> 0:37:41.200
<v Speaker 1>through de Beers controlled other major mines, including the one

0:37:41.320 --> 0:37:44.680
<v Speaker 1>on the original de Beer farm. Between them, they sat

0:37:44.760 --> 0:37:47.280
<v Speaker 1>on top of roughly ninety five percent of the world's

0:37:47.280 --> 0:37:51.600
<v Speaker 1>diamond production. Whoever won this duel would control the global

0:37:51.680 --> 0:37:55.000
<v Speaker 1>diamond market. Rhoades knew he couldn't win a straight fight

0:37:55.080 --> 0:37:58.480
<v Speaker 1>with his own money. He needed deep pockets, someone with

0:37:58.560 --> 0:38:01.320
<v Speaker 1>the capital and the appetite to bet on a monopoly,

0:38:01.880 --> 0:38:04.720
<v Speaker 1>So he went to a banking dynasty that had already

0:38:04.760 --> 0:38:08.280
<v Speaker 1>been quietly intertwined with the global gem trade for decades.

0:38:08.640 --> 0:38:12.880
<v Speaker 1>Cecil roads went to the Rothschilds. By the nineteenth century,

0:38:13.040 --> 0:38:17.280
<v Speaker 1>the Rothschild family was a financial superpower. From their founding

0:38:17.320 --> 0:38:20.360
<v Speaker 1>in Frankfort, they had built a network of banking houses

0:38:20.360 --> 0:38:24.800
<v Speaker 1>in London, Paris, Vienna and Naples. The under rote government loans,

0:38:25.120 --> 0:38:30.120
<v Speaker 1>financed railways, backed industrial ventures, and importantly for our story,

0:38:30.320 --> 0:38:32.920
<v Speaker 1>they had been involved in the diamond trade for years.

0:38:33.640 --> 0:38:38.280
<v Speaker 1>Rothschild's bank had financed European gem merchants, backed London syndicates

0:38:38.320 --> 0:38:41.080
<v Speaker 1>that bought rough diamonds, loaned money to cutters in Antwerp

0:38:41.120 --> 0:38:45.800
<v Speaker 1>and Amsterdam, and appraised stones for royalty. They understood diamonds

0:38:45.960 --> 0:38:54.080
<v Speaker 1>not as romance, but as numbers. Nathaniel or Natty Rothschild

0:38:54.480 --> 0:38:57.200
<v Speaker 1>sat at the center of the London branch and m

0:38:57.280 --> 0:39:01.160
<v Speaker 1>Rothschild and sons, with access to enormous pools of capital.

0:39:01.600 --> 0:39:05.120
<v Speaker 1>Rhodes approached him with a pit. If Kimberly remained divided

0:39:05.160 --> 0:39:09.520
<v Speaker 1>between competing companies, diamonds would flood the market, prices would fall,

0:39:09.760 --> 0:39:13.320
<v Speaker 1>the illusion of rarity would be destroyed. Everyone would lose,

0:39:13.560 --> 0:39:17.360
<v Speaker 1>including the Wrothchilds. But if the Beers could swallow its rivals.

0:39:17.520 --> 0:39:21.480
<v Speaker 1>If one company could control production, stockpile excess stones, and

0:39:21.560 --> 0:39:25.040
<v Speaker 1>release them in measured quantities, then diamonds could keep the

0:39:25.080 --> 0:39:29.200
<v Speaker 1>illusion of being permanently scarce, prices could be kept high,

0:39:29.360 --> 0:39:31.799
<v Speaker 1>and the wroth Childs could own a piece of a

0:39:31.840 --> 0:39:37.440
<v Speaker 1>cartel that manufactured rarity. Wrothchilds agreed with their backing Roads

0:39:37.480 --> 0:39:41.720
<v Speaker 1>had the financial artillery to go after Barnardo. What followed

0:39:42.000 --> 0:39:45.280
<v Speaker 1>is not a gunfight, but a stock market war. Roads,

0:39:45.280 --> 0:39:49.840
<v Speaker 1>in his banking allies, began quietly accumulating shares in Barnado's company,

0:39:50.120 --> 0:39:54.120
<v Speaker 1>Kimberly Central. At the same time, they used another tactic.

0:39:54.320 --> 0:39:57.880
<v Speaker 1>They opened up the taps. De Beers ramped up production.

0:39:58.120 --> 0:40:02.360
<v Speaker 1>Diamonds flooded the market, prices slid. Panic rippled through investors

0:40:02.480 --> 0:40:07.319
<v Speaker 1>who owned Kimberly stock. Some sold, others pledged shares as collateral.

0:40:07.680 --> 0:40:11.480
<v Speaker 1>Rhodes groups stood ready to buy. Barnado fought back, securing

0:40:11.520 --> 0:40:16.759
<v Speaker 1>his own financing to consolidate his position, but slowly, almost invisibly,

0:40:17.040 --> 0:40:21.080
<v Speaker 1>control began to tilt. In one bold move, Rhads offered

0:40:21.120 --> 0:40:24.000
<v Speaker 1>to buy a crucial piece of the Kimberly mine from

0:40:24.000 --> 0:40:27.799
<v Speaker 1>French shareholders at an eye watering price, not because the

0:40:27.880 --> 0:40:30.600
<v Speaker 1>ground was worth that much, but because owning it would

0:40:30.640 --> 0:40:33.520
<v Speaker 1>block Bernado from turning his big mining hole in Kimberly

0:40:33.680 --> 0:40:39.920
<v Speaker 1>into a unified operation. Barnado countered raising his bid. It

0:40:40.000 --> 0:40:43.280
<v Speaker 1>seemed like he'd won, until Rhodes proposed a new deal.

0:40:43.719 --> 0:40:46.600
<v Speaker 1>He suggested that instead of torching each other with higher

0:40:46.600 --> 0:40:50.520
<v Speaker 1>and higher offers, Bernardo could withdraw his bid. Roads would

0:40:50.600 --> 0:40:53.759
<v Speaker 1>then buy the property at the lower price than immediately

0:40:53.800 --> 0:40:57.719
<v Speaker 1>resell it to Bernardo in exchange for cash and, more importantly,

0:40:58.000 --> 0:41:03.799
<v Speaker 1>a large block of Kimberly central shares. Bernardo, thinking he'd

0:41:03.840 --> 0:41:08.600
<v Speaker 1>outsmarted his rival, agreed. He saved money, gained operational control,

0:41:08.920 --> 0:41:12.960
<v Speaker 1>and handed Rose a trojan horse a significant foothold into

0:41:12.960 --> 0:41:19.000
<v Speaker 1>his company. From there, the squeeze intensified. With Rothschild's capital

0:41:19.040 --> 0:41:22.920
<v Speaker 1>and allies across Europe. Rhodes continued buying stock in Barnado's

0:41:22.920 --> 0:41:26.840
<v Speaker 1>company as he and his partners quietly passed key thresholds

0:41:26.880 --> 0:41:30.400
<v Speaker 1>of ownership. Barnardo started to realize what was happening, but

0:41:30.520 --> 0:41:34.360
<v Speaker 1>by March eighteen eighty eight, it was too late. Rhodes

0:41:34.400 --> 0:41:39.120
<v Speaker 1>block controlled enough shares to dictate terms Barnardo, was forced

0:41:39.120 --> 0:41:42.960
<v Speaker 1>to agree to a merger. Kimberly Central into Beer's joined

0:41:42.960 --> 0:41:47.600
<v Speaker 1>into one new entity. De Beer's consolidated minds. By eighteen

0:41:47.680 --> 0:41:51.480
<v Speaker 1>ninety cecil Roads, through Debiers and his alliance with Rothschild,

0:41:51.640 --> 0:41:54.960
<v Speaker 1>controlled more than ninety five percent of the world's diamond production.

0:41:55.400 --> 0:41:59.680
<v Speaker 1>The first true diamond cartel was born. With his rivals absorbed,

0:41:59.920 --> 0:42:02.719
<v Speaker 1>Rhodes could finally do what he'd wanted all along. He

0:42:02.719 --> 0:42:06.720
<v Speaker 1>could make diamonds scarce. He ordered mines to reduce output,

0:42:07.040 --> 0:42:11.160
<v Speaker 1>closed some operations and slowed others. Instead of dumping everything

0:42:11.200 --> 0:42:14.319
<v Speaker 1>on the market, de Beers began selling only what the

0:42:14.360 --> 0:42:18.480
<v Speaker 1>world could absorb at high prices. The excess millions of

0:42:18.560 --> 0:42:22.520
<v Speaker 1>carrots of stones were put into volts. De Beer's stockpiled

0:42:22.920 --> 0:42:26.719
<v Speaker 1>when demand dipped, the stockpile grew when demand rose. A

0:42:26.840 --> 0:42:30.759
<v Speaker 1>carefully measured trickle was released. The public never saw the

0:42:30.760 --> 0:42:34.200
<v Speaker 1>full scale of production. They saw only what De Beers

0:42:34.239 --> 0:42:39.640
<v Speaker 1>wanted them to see. At the same time Roads consolidated distribution,

0:42:40.200 --> 0:42:43.000
<v Speaker 1>he created a single channel for selling De Beer's diamonds,

0:42:43.200 --> 0:42:47.560
<v Speaker 1>a London syndicate that bought the entire output at fixed prices.

0:42:48.120 --> 0:42:51.320
<v Speaker 1>They resold stones to cutters in Antwerp and other centers.

0:42:51.680 --> 0:42:54.839
<v Speaker 1>If you wanted South African diamonds, you bought them from

0:42:54.880 --> 0:42:59.319
<v Speaker 1>this channel at De Beer's terms. Anyone who tried to

0:42:59.360 --> 0:43:02.640
<v Speaker 1>operate outside the system, a rogue producer, a merchant with

0:43:02.719 --> 0:43:06.279
<v Speaker 1>acts access to off market stones, they found themselves squeezed

0:43:06.480 --> 0:43:09.080
<v Speaker 1>or forced into a buy out, or maybe they would

0:43:09.080 --> 0:43:12.879
<v Speaker 1>discover that their access to credit dried up, or their

0:43:12.920 --> 0:43:23.279
<v Speaker 1>shipments mysteriously struggled to find buyers. Bit by bit, the

0:43:23.320 --> 0:43:32.400
<v Speaker 1>Beers extended its reach from the pit to the jeweler's bench, mining, stockpiling, pricing, distribution,

0:43:32.960 --> 0:43:36.640
<v Speaker 1>all governed by one company's strategy. It was the early

0:43:36.719 --> 0:43:40.520
<v Speaker 1>blueprint of what would later be called the central selling organization,

0:43:40.880 --> 0:43:44.239
<v Speaker 1>the command center of the diamond cartel. And as if

0:43:44.280 --> 0:43:47.759
<v Speaker 1>this corporate power wasn't enough, Rhodes added political power to

0:43:47.760 --> 0:43:51.440
<v Speaker 1>the mix. In eighteen ninety he became Prime Minister of

0:43:51.520 --> 0:43:55.120
<v Speaker 1>the Cape Colony. He controlled not just mines and markets,

0:43:55.239 --> 0:43:57.960
<v Speaker 1>but laws and borders. He would go on to carve

0:43:58.000 --> 0:44:03.240
<v Speaker 1>out two colonies, Rhodesia and Northern Rhodesia that bore his name. Then,

0:44:03.280 --> 0:44:05.799
<v Speaker 1>in nineteen oh two, at the age of forty eight,

0:44:05.960 --> 0:44:10.080
<v Speaker 1>and the pinnacle of his power. Cecil Rhads died, his body,

0:44:10.120 --> 0:44:13.120
<v Speaker 1>exhausted by the same frailties he'd been sent to Africa

0:44:13.160 --> 0:44:18.000
<v Speaker 1>to escape. He left no wife, no children, no direct errors.

0:44:18.440 --> 0:44:22.160
<v Speaker 1>He left his fortune to Oxford University to fund scholarships

0:44:22.160 --> 0:44:25.400
<v Speaker 1>in his name, and he left behind something else, a

0:44:25.480 --> 0:44:29.880
<v Speaker 1>diamond machine powerful enough to shape the global perception of value.

0:44:30.120 --> 0:44:32.960
<v Speaker 1>For the first time in history, one company had the

0:44:33.000 --> 0:44:36.879
<v Speaker 1>practical ability to decide how rare diamonds feel and how

0:44:36.960 --> 0:44:39.840
<v Speaker 1>much they were worth. But Rhodes would not be the

0:44:39.920 --> 0:44:42.920
<v Speaker 1>last mastermind to sit at the center of this machine,

0:44:43.120 --> 0:44:46.440
<v Speaker 1>because within a year of his death, another young entrepreneur

0:44:46.800 --> 0:44:50.480
<v Speaker 1>arrived in South Africa, a German Jewish immigrant who looked

0:44:50.480 --> 0:44:53.319
<v Speaker 1>at the diamond cartel Roads built and decided to turn

0:44:53.400 --> 0:44:57.320
<v Speaker 1>it into something even more formidable. If Cecil Rhodes created

0:44:57.360 --> 0:45:00.600
<v Speaker 1>the diamond monopoly, Ernest Oppenheimer would perfect it.

0:45:01.640 --> 0:45:03.320
<v Speaker 3>Coming up on Red Kildameer.

0:45:03.480 --> 0:45:07.880
<v Speaker 1>The diamond cartel had survived wars, revolutions, new minds, and

0:45:07.960 --> 0:45:10.799
<v Speaker 1>political upheaval, but it was about to face something far

0:45:10.840 --> 0:45:13.120
<v Speaker 1>more dangerous, a collapse in belief.

0:45:13.960 --> 0:45:17.360
<v Speaker 3>Red Pilled America's a iHeartRadio original podcast. It's owned and

0:45:17.400 --> 0:45:21.360
<v Speaker 3>produced by Patrick Carrelci and me Adriana Cortez for Informed Ventures.

0:45:21.640 --> 0:45:24.120
<v Speaker 3>Now you can get ad free access to our entire

0:45:24.160 --> 0:45:28.080
<v Speaker 3>catalog of episodes by becoming a backstage subscriber. To subscribe,

0:45:28.320 --> 0:45:31.160
<v Speaker 3>just visit Redpilled America dot com and could join in

0:45:31.200 --> 0:45:33.120
<v Speaker 3>the top menu. Thanks for listening.