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Speaker 1: What if I told you there was more to the

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Speaker 1: story behind game changing events. Get ready for my new podcast,

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Speaker 1: That Moment with Damon John will jump into the personal

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Speaker 1: stories of some of the most influential people on the planet,

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Speaker 1: from business mogals and celebrities to athletes and artists. Now,

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Speaker 1: one thing everybody has heard me emphasize on my book,

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Speaker 1: social media interviews, all my platforms, even when I am

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Speaker 1: coaching my little girl all the way up to CEOs

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Speaker 1: is about setting goals. But when you set these goals,

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Speaker 1: you have to have an actual plan in place. Now,

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Speaker 1: with our year wrapping up in a couple of short weeks,

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Speaker 1: I am taking time to set my twenty twenty four plan,

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Speaker 1: my personal goals, my health goals, faith goals, all the

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Speaker 1: milestones that I am aiming to hit. And you should

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Speaker 1: be doing the same exact thing too. And I am

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Speaker 1: not talking about when twenty twenty four hits. I'm talking

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Speaker 1: about right now. Because you create this habit right in

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Speaker 1: the end of the year, you are often running when

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Speaker 1: that new year begins. And that's why I have been

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Speaker 1: holding back this never heard before interview with the founder

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Speaker 1: of best Self Co Katherine Lovery. Catherine created the ultimate

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Speaker 1: resource for making it possible to fully surpass your goals

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Speaker 1: and execute all of your plans, and her entrepreneur journey

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Speaker 1: is one that we can all learn from. So let's

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Speaker 1: prepare for the new year, and let's all do it together.

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Speaker 1: And of course, thank you for all the help, Catherine.

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Speaker 1: Let's get into it, Catherine, thanks for being here. Thank you.

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Speaker 1: I'm seeing in a bit, but I love seeing you

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Speaker 1: because you always keep me on my toes. That's when

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Speaker 1: we play monopoly. Thank you. So so let's jump into this.

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Speaker 1: So you know, in twenty eleven you move over here

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Speaker 1: from Ireland, right, you're you're you know, an architect or

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Speaker 1: you know, in the business, and twenty thirteen you decide

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Speaker 1: to quit and you decide to create self journal. Right,

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Speaker 1: tell me first of all, because you know, I have kids,

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Speaker 1: and a lot of people here will have kids, and

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Speaker 1: you know they're going to go to college and study

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Speaker 1: certain things, and all of a sudden they're going to

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Speaker 1: come out and find out they're not doing something they

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Speaker 1: really are passionate about. What are they going to quit

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Speaker 1: all of a sudden? What what gave you the guts

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Speaker 1: to do that? And were you always liked that growing up?

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Speaker 2: So when I was growing up, I was really entrepreneurial.

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Speaker 3: I was like, I had an eBay business when I

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Speaker 3: was fourteen, and when I was seven, I was selling

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Speaker 3: cupcakes on the playground. Yeah, and I would sell it

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Speaker 3: every day, and I didn't.

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Speaker 1: You sell it every day? Yeah? Huh? And I would

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Speaker 1: go home, how many you were selling? One or two?

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Speaker 2: Or I like forty?

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Speaker 3: I had like two big containers and I would go

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Speaker 3: home and I'd be like, mom, we need more inventory

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Speaker 3: because I didn't actually know how to bake them. So

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Speaker 3: she was baking them and then she just got tired

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Speaker 3: of it. So I was very like entrepreneurial.

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Speaker 1: But then well she got tired of what happened.

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Speaker 2: You know, she had a job.

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Speaker 3: It wasn't her job to like big cupcakes for me

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Speaker 3: to bring in to school and sell on the playground.

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Speaker 3: So I started like trying to learn how to big.

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Speaker 3: She went out one night and I was like, I

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Speaker 3: need to have more cupcakes for tomorrow. She was like,

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Speaker 3: do not go into the kitchen, like you can't be

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Speaker 3: trusted basically, and she was right, wait a.

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Speaker 1: Minute, but you know, listen, my daughter's out there selling cupcakes,

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Speaker 1: moving forty units a day all right. I know it's

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Speaker 1: pain on me because I have to cook, you know,

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Speaker 1: make these cupcakes. But then all of a sudden, I go, ah,

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Speaker 1: close up the business, forget it.

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Speaker 3: I think at one point this school was like, maybe

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Speaker 3: this is not a great idea.

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Speaker 1: Okay, all right, I'm just trying to find out where

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Speaker 1: it was coming from. But maybe that said to you, hey,

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Speaker 1: you know what, I have to also be able to

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Speaker 1: make what I'm doing, so I'm not depending on anybody,

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Speaker 1: whether it's mom or anybody else.

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Speaker 2: Right, don't sell on anyone else's platform, even if it's

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Speaker 2: your mother.

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Speaker 1: There you go.

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Speaker 3: So so I was very entrepreneurial, but then, you know,

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Speaker 3: I didn't have any mentors or anyone that had a

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Speaker 3: business growing up, so it was always everyone I knew

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Speaker 3: just had a regular job. So I didn't even know

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Speaker 3: that doing what I do now I was an option.

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Speaker 3: And so I went to school, I became an architect,

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Speaker 3: And so when I was in my architecture job, I

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Speaker 3: moved from from home and I just realized it wasn't

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Speaker 3: really what I love to do.

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Speaker 2: But I wasn't just going to quit my job. I'm not.

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Speaker 2: I just don't take risks like that.

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Speaker 3: So I'd started a side business which was a shop

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Speaker 3: office store also which is a design I would just

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Speaker 3: do design goods and that over like eighteen months, was

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Speaker 3: making enough more than my job that I could quit

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Speaker 3: my job.

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Speaker 2: So I wasn't just like risking.

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Speaker 3: I don't really recommend you just quit your job and

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Speaker 3: hope for the best.

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Speaker 1: Don't quit your day job and hope for the best. Right,

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Speaker 1: you have to have something there, Yeah, like.

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Speaker 3: Hustle on the weekends, get up early, like do what

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Speaker 3: you have to do, because when you have constraints, you

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Speaker 3: actually work better.

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Speaker 2: When you have all day off, you will just procrastinate.

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Speaker 1: I learned that I worked a real labster for five

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Speaker 1: years while doing pooblo in the morning or the night whenever.

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Speaker 1: I wasn't working a real labster, but I had to

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Speaker 1: pay the bills. Right, so so now all of a

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Speaker 1: sudden you quit. But you know, you know, how long

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Speaker 1: did you go to school to be it six and

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Speaker 1: a half years? Yeah, you went to school six and

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Speaker 1: a half years. Right, Did you have loans or anything

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Speaker 1: they didn't take care of or you grants.

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Speaker 2: Or I had some grants.

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Speaker 3: I didn't have too much loans because I went in

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Speaker 3: the UK, so it wasn't too crazy.

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Speaker 1: So six and a half years in school and then

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Speaker 1: you go and work there for two years. Right, so

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Speaker 1: you know you have now eight and a half years,

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Speaker 1: almost nine years invested. And even the six and a

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Speaker 1: half years you went to school, you you obviously did

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Speaker 1: something prior to getting into the courses and things of

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Speaker 1: that nature. That's a lot of time invested just to wit. Right,

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Speaker 1: how old are you at.

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Speaker 2: That time when I quit twenty x twenty six?

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Speaker 1: Okay, that was one thirty a life that you were

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Speaker 1: that you were doing this all right or a little

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Speaker 1: bit more.

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Speaker 2: I got that a lot a lot of people like

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Speaker 2: you just studied this for almost seven years.

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Speaker 3: Yeah, why are you quitting? And I said, should I

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Speaker 3: put another seven years in? So I have equal in mind?

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Speaker 3: It didn't seem like it just made sense that it

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Speaker 3: was like sunk in costs. At that point, I'd learned

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Speaker 3: a lot of like you know, I was an architect,

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Speaker 3: so I'd learned a buy design. I'd learned about like creating,

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Speaker 3: like physical things. I learned about presentation, So I learned

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Speaker 3: a lot that helped me later. But I think if

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Speaker 3: I had just just stayed in architecture, because I studied

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Speaker 3: that long then I would have, you know, been to

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Speaker 3: like thirty five and still hated it. So like I

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Speaker 3: when I started, like I was barely making enough and

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Speaker 3: didn't really have any benefits, was working like eighty ninety

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Speaker 3: hours a week, so it was it was like a

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Speaker 3: hard and I still managed to start a side hustle,

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Speaker 3: but it was really hard. And I consider it kind

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Speaker 3: of like you know when you throw a sprog into

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Speaker 3: boiling water and they hop right out. So I hopped

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Speaker 3: right out and got out of architecture. And I have

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Speaker 3: a lot of friends that are in that slowly boiling

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Speaker 3: to death where it's not uncomfortable enough to leave, but

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Speaker 3: it's not comfortable enough to stay.

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Speaker 2: And so they're just like, oh, you're so lucky that

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Speaker 2: you got out of it early.

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Speaker 1: So you took action, you toook the portal steps. Now,

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Speaker 1: by the way, I'm just gonna tell everybody you heard

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Speaker 1: the fire engine or the emergency vehicle passing by. And

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Speaker 1: when people visit me, we're in the heart of New

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Speaker 1: York City. When people visit me from Midwest or the

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Speaker 1: places they go, what's happening is you know it's something happening. Now,

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Speaker 1: that's just the emergening vehicle trying to get down the

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Speaker 1: street with all the traffic. We're in New York City.

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Speaker 1: You're familiar with it, so I don't want Yeah, I

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Speaker 1: don't want anybody who's watching to freak out and say, oh,

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Speaker 1: by the way, somebody's dead on the street out there.

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Speaker 1: It's probably not. Probably just traffic, right, and hopefully nobody's dead,

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Speaker 1: but that's New York.

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Speaker 2: Yeah.

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Speaker 1: Now, all right, So now you decide to create the

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Speaker 1: self journal. Well, where did that come about? Because you

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Speaker 1: have a partner, Alan, right, just tell me that story

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Speaker 1: on how that came about and why you felt that

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Speaker 1: this was something that was needed out there and or

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Speaker 1: there was something that you could make change and hopefully

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Speaker 1: empower yourself with at the same time.

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Speaker 3: Yeah, So after I quit my job, I actually had

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Speaker 3: a couple of other things that I tried. Alan and

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Speaker 3: I met in an entrepreneurship course because I knew, like

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Speaker 3: the design stuff was good, but it wasn't It was

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Speaker 3: like a vehicle for freedom, but it wasn't like a

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Speaker 3: long term play. And so Alan and I joined an

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Speaker 3: entrepreneurship course. Didn't know each other, and.

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Speaker 1: What is an entrepreneurship course. It was a college or no, it.

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Speaker 3: Was online and it was a teaching people how to

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Speaker 3: find a problem and solve it with software. And so

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Speaker 3: we would have these Monday night calls and we met

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Speaker 3: on there and it was it was the two of

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Speaker 3: us and like eight other people. And every week it

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Speaker 3: was like Alan and I'd be like I did this,

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Speaker 3: this and this, and everyone else would be.

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Speaker 2: Like, oh, I got busy.

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Speaker 3: You know, the book was busy, and so we were

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Speaker 3: both like, why don't we just do a call together,

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Speaker 3: And that's how we kind of became accountability partners. And

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Speaker 3: I knew that he was an action taker, which is

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Speaker 3: why someone came to me with like an idea for

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Speaker 3: creating like an Amazon business, which we did before the

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Speaker 3: soft Journal, okay, And it was all about like getting products,

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Speaker 3: creating a brand around it. So he's marketing and I'm

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Speaker 3: product and so I would create the branding around it

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Speaker 3: and he would sell it. And through this time, we're

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Speaker 3: just reading a ton of books, going to conferences and

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Speaker 3: like figuring out how to optimize our time the best.

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Speaker 3: So it was really like reading everything, studying a lot

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Speaker 3: about how we manage our time better. Because we both had,

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Speaker 3: you know, I had the design business we had this

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Speaker 3: business together, and we were just limited on our time,

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Speaker 3: and so as I learned about discipline and like morning

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Speaker 3: routines and a lot of stuff that we don't learn

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Speaker 3: at school, Like if we learned the stuff that I

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Speaker 3: read in the books when I was a school, I

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Speaker 3: would have been way further ahead. So I was just thinking,

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Speaker 3: why do I create a framework so that I'm not

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Speaker 3: recreating the wheel all the time. So we created a

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Speaker 3: mole skin, Like the first version of the journal was

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Speaker 3: just for Allen and me and we would just write

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Speaker 3: it every day. And then as a designer, I was like,

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Speaker 3: this is so ugly. I have to create something for this,

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Speaker 3: and so we created it. We showed it to some friends.

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Speaker 3: They were like, how do I get this? And that's

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Speaker 3: when we decided to try to launch it on Kickstarter,

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Speaker 3: and we basically took three months launched on Kickstarter, and

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Speaker 3: it just blew up. And I was like, why are

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Speaker 3: we doing this over here? Because this is what we're

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Speaker 3: passionate about and what people actually are loving and what

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Speaker 3: could grow into like a real thing.

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Speaker 1: So I think that there, you know, you're obviously casually

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Speaker 1: telling your story, and I know there's a lot of

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Speaker 1: things to learn in that Number one, there is a

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Speaker 1: place to and to find education. I mean, I have

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Speaker 1: Damon on Demand, I have my success formula. But you

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Speaker 1: went out and found another entrepreneural course as long as

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Speaker 1: it's good and it's highly rated. You know, there are

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Speaker 1: places out there where you don't have to go and

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Speaker 1: get an MBA in school and things of that nature,

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Speaker 1: and you can go and do that. So you'll suggest

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Speaker 1: that to other people to go out and try to

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Speaker 1: educate themselves much as they can. Number two, you surrounded

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Speaker 1: yourself with a like minded person, Alan right. And number

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Speaker 1: three you said that the things that you read in books,

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Speaker 1: it was great, but once you started to do it,

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Speaker 1: you would have learned so much faster. And I think

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Speaker 1: that I learned that because I'm dyslexic, and I've shared

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Speaker 1: that with many people. Growing up, I never knew when

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Speaker 1: I read something if I retained it the right way,

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Speaker 1: or I have to read it five times. So I

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Speaker 1: would go out and just try to do it. And

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Speaker 1: that actionable step was the things that would make me go, Okay,

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Speaker 1: let me improve it. Here's what I'm doing wrong, here's

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Speaker 1: what I'm doing right. And those are the things that

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Speaker 1: that started to grow and happen. All right, So now

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Speaker 1: you go and put it on Kickstart, and there's this

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Speaker 1: wild response. I mean because a lot of people will

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Speaker 1: sit here and listen to our conversation and think, oh,

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Speaker 1: well she makes a journal. No, no, no, your journal

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Speaker 1: is My brother said.

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Speaker 2: That, yeah, when we want too a Kickstarter. He's a doctor,

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Speaker 2: but he's like, what's it's a book though? He's a doctor,

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Speaker 2: but he's like, it's a book though a book And

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Speaker 2: he said that to me.

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Speaker 1: But you and the best thing about the being a book,

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Speaker 1: it's not a book with tons of information. It's information

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Speaker 1: that you give to people to then in response put

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Speaker 1: their information in That makes them really really you're you're

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Speaker 1: you're You're basically letting people lay out the operational manual

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Speaker 1: to their life, and you're giving them a step by

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Speaker 1: step by step by step way to do it. And

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Speaker 1: then they can look at it and say, wait a minute,

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Speaker 1: all this content is for me and this is what

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Speaker 1: I should be doing. Or they can look past it

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Speaker 1: and look look at the at the months or the

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Speaker 1: years they filled in and go, here's what I was

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Speaker 1: thinking then, and now it's coming to puitional, here's what

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Speaker 1: I'm thinking then, and now it's changed. So so it's

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Speaker 1: way more than a book. I think it's like a

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Speaker 1: blueprint of somebody's life.

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Speaker 3: Yeah, it's we basically took like nobody has time to

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Speaker 3: read all the books that we read. We draw the

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Speaker 3: down into what worked for us and what was worked

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Speaker 3: for other people, so that you don't have to read

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Speaker 3: all these books to know what the principles of success

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Speaker 3: look like. It's like here's a framework. If you follow

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Speaker 3: the framework, it will work.

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Speaker 1: Yeah. Now let's talk about the first couple of months

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Speaker 1: of you going alive. How did you find these customers?

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Speaker 1: How did you share the story? We make them feel

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Speaker 1: like there was something of value here and convert them.

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Speaker 2: So when we first launched on Kickscharter, we worked the

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Speaker 2: three months prior to build an email list of people

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Speaker 2: that were interested in productivity. And we did this.

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Speaker 3: We did a giveaway where we put a bunch of

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Speaker 3: books together software.

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Speaker 2: We put your book in there. I think.

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Speaker 3: Stuff that only people that were interested in what our

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Speaker 3: end product would be would be curious about it. Like,

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Speaker 3: not everyone off the street wants all of this productivity stuff,

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Speaker 3: but our target market would want that. So figuring out

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Speaker 3: what your target customer wants, and we did a giveaway

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Speaker 3: where we collected I think two thousand emails, like a

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Speaker 3: viral giveaway of people that would be interested in this,

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Speaker 3: so that when we launched, you know, it wasn't just

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Speaker 3: like hey, it's out of the blow here's this thing.

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Speaker 3: It's like, oh no, here was sort of the teaser

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Speaker 3: and this is the product that we sort of created

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Speaker 3: from it. And then we also did some content strategies,

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Speaker 3: so we would write articles like we did one on

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Speaker 3: a morning routine, how to set it up, why it's important,

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Speaker 3: and then I talked to a bunch of you know, entrepreneurs,

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Speaker 3: and I designed basically, here's their morning routine. Because people

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Speaker 3: are like, oh, I like knowing how to do it,

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Speaker 3: but show me some other peoples to see so I

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Speaker 3: can get Like, it's kind of like a cheat sheet.

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Speaker 3: So I had like twenty successful people a cheat sheet,

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Speaker 3: and so they had to put their email address in

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Speaker 3: to get this cheat sheet. And so we just kind

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Speaker 3: of added a lot of value prior to launching on

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Speaker 3: Kickstarter to get some email so that when we launched,

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Speaker 3: we weren't just like shinding into an empty room.

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Speaker 1: So I want people to learn from that because so

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Speaker 1: many people. You know, they only take things for face

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Speaker 1: value and they only hear these little things. Oh, you know,

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Speaker 1: I'm going to get my product out on kicksarder, and

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Speaker 1: I think that, you know, we see that a lot

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Speaker 1: on shartang. Now we see a couple of people who

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Speaker 1: go on Kickstarter. They're wildly successful on the initial aspect

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Speaker 1: of Kickstarter, and then all of a sudden they don't deliver.

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Speaker 1: Then all of a sudden, they're big failures, and they're

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Speaker 1: known for more being a failure than being a success.

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Speaker 1: But you know, if you really just listen to all

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Speaker 1: the things you did to get Kickstarter started, it's launching something.

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Speaker 1: No matter what platform is Kickstarter or retail online, Kiosk,

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Speaker 1: whatever the case is, there is a three month five

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Speaker 1: month process prior you have to build this up. And really, honestly,

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Speaker 1: I think kickstar is sometimes is harder than launching a

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Speaker 1: regular business. Because if I decided I'm going to get

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Speaker 1: a Kiosk in the mall and during Christmas time for

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Speaker 1: three months, I'm gonna I'm into a thirty thousand dollars

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Speaker 1: argument sake, But I have three months to figure it out. Kickstarter,

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Speaker 1: you have a short window, and you better hit your

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Speaker 1: target or supersede your target. If not, then you're known

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Speaker 1: as a failure.

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Speaker 2: Yeah.

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Speaker 1: Right, So I want people to listen to what you

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Speaker 1: just said about all the things you had to do

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Speaker 1: to bring you know, kickstarted life. Now you'd move on

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Speaker 1: and become wildly successful. You would win the Shopify build

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Speaker 1: a business competition. That's where I met you initially. And

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Speaker 1: for people who don't know what that is, there's seven

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Speaker 1: different silos and the Kickstarter thing, and somebody is like

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Speaker 1: maybe in publishing, and somebody selling accessory, somebody selling electronics,

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Speaker 1: and whoever sells the most amount from the day of

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Speaker 1: opening to the end of the competition within a year

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Speaker 1: get to win. There are hundreds of thousands of people submitting.

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Speaker 1: You beat them all out in one area. Then you

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Speaker 1: go on to win the second year, which is build

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Speaker 1: a bigger business competition. That means, now who has improved

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Speaker 1: you already the top of your game? Who has improved

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Speaker 1: even more during that time? Right? What was the experiences

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Speaker 1: that you had and besides you and I playing monopoly there,

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Speaker 1: what did you take away from there? Tell us about

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Speaker 1: the experience for all those people out there who don't

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Speaker 1: know about it, and what did you learn to move

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Speaker 1: forward to your business as well.

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Speaker 2: I mean the monopoly I learned a ton.

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Speaker 3: Yeah, that definitely improved, but I think being around the

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Speaker 3: other entrepreneurs so you win, and there was I think

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Speaker 3: five other winners. We were all to be honest, when

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Speaker 3: I went in there, I was like, I can't meet

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Speaker 3: way to meet like Tony Robbins and Damon John And

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Speaker 3: you go in there and you get like, you guys

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Speaker 3: are so far ahead that it's almost difficult to imagine

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Speaker 3: getting there. But the people that are at the same

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Speaker 3: stage as you, which is why I always say, like

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Speaker 3: find people like minded people, because those people were talking,

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Speaker 3: like on the last night, were up till two am,

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Speaker 3: going over like ad strategies and marketing because what works

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Speaker 3: for us might work for them, and we could be

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Speaker 3: doing something really well and they could be doing something

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Speaker 3: really well. And so I think just sharing the strategies

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Speaker 3: of like minded people that are at the top of

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Speaker 3: their game is where we wanted to start learning from.

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Speaker 3: So we learned a ton from that and then some

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Speaker 3: huge takeaways just from the mentors.

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Speaker 1: That's great. Yeah, I forgot to mention. The opportunity was

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Speaker 1: to go away and one year we went to Richard

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Speaker 1: Brandson's Island. Another way, we're other place. We were in

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Speaker 1: a mansion on New York Stock Exchange and you got

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Speaker 1: to sit with them, myself, Tony Robbins, Tim Ferriss, and

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Speaker 1: so many other people. But I think there's another valid

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Speaker 1: point you also, Okay, maybe you learn something from us

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Speaker 1: here that we have in half an hour an hour

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Speaker 1: to speak to you. Maybe we'll give you some really

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Speaker 1: good nuggets. But being around other like minded entrepreneurs the

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Speaker 1: former network and seeing what's working in their industry may

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Speaker 1: work for you. Or maybe you were about to try something,

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Speaker 1: they said, well listen, if you try it, here's what

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Speaker 1: happened to me. Adjust it, you know what I mean.

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Speaker 1: So I think that's that's extremely important.

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Speaker 3: We maintained those friendships, like the people I met there

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Speaker 3: actually was in China but a month and a half ago,

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Speaker 3: and another winner from that contest just happened to be

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Speaker 3: in China, saw me on Instagram Stories and we had

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Speaker 3: dinner and it was just awesome. We're just talking this

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Speaker 3: is working, well, this is how I do a factory visit, even,

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Speaker 3: this is what I want to look for. So it's

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Speaker 3: not like after the event, those relationships go away.

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Speaker 1: I think network E spance going.

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Speaker 2: Yeah.

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Speaker 1: You know, when I was coming up in the business,

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Speaker 1: it was probably about fifteen clothing lines and we would all,

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Speaker 1: you know, we were all struggling to get where we

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Speaker 1: were trying to get into big retailers manufacturing and learn that.

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Speaker 1: And we're still twenty five years later, we're still we're

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Speaker 1: still very good friends and still working with each other.

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Speaker 1: And those relationships don't go away. And when those people

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Speaker 1: don't have an investment in your company, but they're giving

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Speaker 1: you this information and vice versa, that's the most valuable

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Speaker 1: thing in regards to mentors. Mentors don't always have to

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Speaker 1: be older. Yeah, mentors could be somebody going through it

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Speaker 1: with you. So I find that the fascinating and empowering.

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Speaker 1: What is the single most highly actionable marketing advice that

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Speaker 1: you can give somebody else out there.

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Speaker 3: So the marketing advice I would say, is whatever you're selling,

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Speaker 3: whether it's a physical product, digital product, service, making it

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Speaker 3: very clear to whoever's buying it what success looks like

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Speaker 3: for that product. Because we have a community of people,

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Speaker 3: it's about thirty three thousand night of people that have

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Speaker 3: come through and it's become a group of people sharing

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Speaker 3: their goals, sharing what's working for them.

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Speaker 2: It's a great feedback for us.

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Speaker 3: But they know what success looks like with this tool,

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Speaker 3: and with a lot of other things that they bought,

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Speaker 3: they just kind of get thrown out there to hope

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Speaker 3: for the best. Whereas we were like, okay, if we

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Speaker 3: want people to come back and buy from us again,

436
00:19:57,400 --> 00:19:59,679
Speaker 3: how do we make sure that they find success with

437
00:19:59,720 --> 00:20:01,680
Speaker 3: this so it's not just selling to them once.

438
00:20:01,800 --> 00:20:04,840
Speaker 2: Sure, now we have people on subscription because we created

439
00:20:04,920 --> 00:20:06,760
Speaker 2: the how to guides.

440
00:20:06,520 --> 00:20:09,879
Speaker 3: And basically anything they need so that they're not you know,

441
00:20:09,880 --> 00:20:11,440
Speaker 3: a lot of people don't know how to set a goal.

442
00:20:11,480 --> 00:20:12,840
Speaker 3: They you know, they're like, I want to lose it.

443
00:20:13,040 --> 00:20:14,480
Speaker 3: It's like, well, if you lose a pond, is that

444
00:20:14,520 --> 00:20:17,240
Speaker 3: technically reaching your goal? Yes, but that's not what you

445
00:20:17,280 --> 00:20:17,920
Speaker 3: actually want.

446
00:20:18,080 --> 00:20:19,119
Speaker 2: So we teach people.

447
00:20:18,880 --> 00:20:21,160
Speaker 3: How to set goals, give them templates to get there,

448
00:20:21,480 --> 00:20:25,119
Speaker 3: give them accountability, give them a community. And so my

449
00:20:25,880 --> 00:20:28,560
Speaker 3: biggest marketing thing, which is hard work but it works,

450
00:20:29,160 --> 00:20:31,960
Speaker 3: is showing people what success looks like for your product

451
00:20:32,000 --> 00:20:33,440
Speaker 3: and actually making sure that they get it.

452
00:20:33,960 --> 00:20:37,040
Speaker 1: And I'm sure that you know in the self journal

453
00:20:37,119 --> 00:20:40,040
Speaker 1: you can they can be so much like you said,

454
00:20:40,160 --> 00:20:45,080
Speaker 1: this can be about people want to be dedicated faith

455
00:20:45,280 --> 00:20:50,119
Speaker 1: or their health, or their career or family romance, whatever

456
00:20:50,119 --> 00:20:54,399
Speaker 1: the case is. And you know a lot of us

457
00:20:54,480 --> 00:20:57,800
Speaker 1: who are putting out products and things. You know, sometimes

458
00:20:57,800 --> 00:21:00,480
Speaker 1: we get those crazy days and crazy night it's where

459
00:21:00,640 --> 00:21:02,159
Speaker 1: so much stress, like why are we doing this? But

460
00:21:02,200 --> 00:21:04,040
Speaker 1: all of a sudden we hear this story. Yeah, a

461
00:21:04,080 --> 00:21:07,360
Speaker 1: story that has empowered somebody and it makes you realize

462
00:21:07,400 --> 00:21:10,040
Speaker 1: why you're doing it? Right? Can you share with us

463
00:21:10,240 --> 00:21:12,439
Speaker 1: one or two of the things, because I'm sure with

464
00:21:12,520 --> 00:21:15,480
Speaker 1: thirty three thousand people online that you have obviously changed

465
00:21:15,480 --> 00:21:17,320
Speaker 1: a couple of people's lives or helped them change their

466
00:21:17,320 --> 00:21:19,600
Speaker 1: own life. Can you share us any with us any

467
00:21:19,600 --> 00:21:22,200
Speaker 1: of those stories that have so we had really feel.

468
00:21:22,040 --> 00:21:25,879
Speaker 3: Good one guy Mark who managed to save twenty thousand

469
00:21:25,960 --> 00:21:30,000
Speaker 3: dollars by just being very breaking down how much he

470
00:21:30,080 --> 00:21:32,200
Speaker 3: made and like had a budget and all the stuff,

471
00:21:32,240 --> 00:21:34,560
Speaker 3: and he's like a changed my life. We had someone

472
00:21:34,560 --> 00:21:37,920
Speaker 3: else that ran a marathon when they couldn't even run

473
00:21:37,960 --> 00:21:41,879
Speaker 3: down the block at the beginning. Losing weight is a

474
00:21:41,880 --> 00:21:44,800
Speaker 3: big one. We've had another girl, Barbara write a book,

475
00:21:45,359 --> 00:21:47,840
Speaker 3: so it's it's really we gave you the framework and

476
00:21:48,960 --> 00:21:53,240
Speaker 3: your goal whatever it is, whether it's health, fitness, career, business.

477
00:21:54,080 --> 00:21:57,280
Speaker 3: We had someone who doubled their double their revenue.

478
00:21:57,200 --> 00:21:58,520
Speaker 1: The revenue revenue.

479
00:22:15,920 --> 00:22:18,960
Speaker 3: We had someone who doubled their doubled their revenue every

480
00:22:18,960 --> 00:22:22,800
Speaker 3: single journal. So they're a marriage counselor. He lives down

481
00:22:22,880 --> 00:22:25,600
Speaker 3: syth So his first goal was like fifteen hundred he

482
00:22:25,680 --> 00:22:27,600
Speaker 3: hit in the first journal. Then it was three thousand,

483
00:22:28,040 --> 00:22:30,080
Speaker 3: then it was six thousand, and then he hit twelve thousand,

484
00:22:30,320 --> 00:22:33,320
Speaker 3: and he sort of was He's like, my time's max starts.

485
00:22:33,359 --> 00:22:35,760
Speaker 3: So now his next journal is figuring out how to

486
00:22:35,760 --> 00:22:37,400
Speaker 3: get his time back through system.

487
00:22:37,560 --> 00:22:37,800
Speaker 2: Oh.

488
00:22:37,840 --> 00:22:39,560
Speaker 1: I think the good thing is these are all affordable

489
00:22:39,560 --> 00:22:42,600
Speaker 1: steps and you're you're also the journal is also just

490
00:22:42,640 --> 00:22:45,040
Speaker 1: creating a habit, right, that'll that'll move on for the

491
00:22:45,040 --> 00:22:47,800
Speaker 1: rest of your life hopefully, Right. So what do you

492
00:22:47,840 --> 00:22:51,880
Speaker 1: think you know today? You know, looking at Catherine today

493
00:22:52,119 --> 00:22:56,320
Speaker 1: and Catherine you know whatever ten years ago, what would

494
00:22:56,359 --> 00:22:58,679
Speaker 1: you think is powered to you today? How do you

495
00:22:59,080 --> 00:23:00,800
Speaker 1: how do you empower your self every day?

496
00:23:01,600 --> 00:23:03,560
Speaker 3: The thing that's make a difference for me is when

497
00:23:03,600 --> 00:23:06,240
Speaker 3: I see the outcome that someone else gets, like the

498
00:23:06,359 --> 00:23:07,920
Speaker 3: value that I'm providing.

499
00:23:09,080 --> 00:23:12,240
Speaker 2: The days that sort of feel sluggish. Are the days where.

500
00:23:12,040 --> 00:23:14,160
Speaker 3: I'm not connected to whatever the value is that I'm

501
00:23:14,160 --> 00:23:17,639
Speaker 3: putting out there, and the days that I always end

502
00:23:17,720 --> 00:23:19,639
Speaker 3: up feeling good about myself, or the days when I

503
00:23:19,800 --> 00:23:21,760
Speaker 3: plan what I'm actually going to do that day and

504
00:23:22,000 --> 00:23:25,520
Speaker 3: how it's connected to what my bigger goal is, which

505
00:23:25,560 --> 00:23:28,199
Speaker 3: is to impact people and to change their lives through

506
00:23:28,320 --> 00:23:31,520
Speaker 3: helping them build daily habits. So when I know what

507
00:23:31,600 --> 00:23:33,640
Speaker 3: my end mission is and the stuff that I'm doing

508
00:23:33,640 --> 00:23:36,080
Speaker 3: throughout the day connects to that, then I feel good.

509
00:23:36,480 --> 00:23:40,399
Speaker 1: And would you say that if everybody can take that away,

510
00:23:40,920 --> 00:23:42,760
Speaker 1: they would feel better about themselves, because you know, I

511
00:23:42,800 --> 00:23:45,919
Speaker 1: think that a lot of people work in nine to

512
00:23:45,960 --> 00:23:48,040
Speaker 1: five and they get stuck in the nine to five

513
00:23:48,119 --> 00:23:51,040
Speaker 1: and maybe they don't have the guts or they don't

514
00:23:51,119 --> 00:23:53,080
Speaker 1: have the ability to go and chase the dream that

515
00:23:53,119 --> 00:23:55,480
Speaker 1: you did. But you know what, they're raising a great

516
00:23:55,520 --> 00:23:57,680
Speaker 1: family and they're providing for their kids, and they kind

517
00:23:57,680 --> 00:23:59,119
Speaker 1: of don't think about those things. I see so many

518
00:23:59,160 --> 00:24:01,800
Speaker 1: people will miserable and they don't realize they're empowering somebody

519
00:24:02,119 --> 00:24:04,720
Speaker 1: by the actions they take. Would you say that people

520
00:24:04,720 --> 00:24:07,480
Speaker 1: should just think about that, at least when it gets

521
00:24:07,560 --> 00:24:09,560
Speaker 1: dark or when it gets cold and say, well, whose

522
00:24:09,680 --> 00:24:13,640
Speaker 1: life am I changing? Or maybe the opposite. Maybe they're

523
00:24:13,680 --> 00:24:16,760
Speaker 1: doing something and they're doing it because they think they

524
00:24:16,760 --> 00:24:19,800
Speaker 1: should do it, and they're not empowering anybody, even themselves,

525
00:24:20,000 --> 00:24:21,520
Speaker 1: and they should say, you know what, maybe I should

526
00:24:21,600 --> 00:24:24,960
Speaker 1: change what I'm doing. So I'm trying to ask, do

527
00:24:25,000 --> 00:24:28,320
Speaker 1: you think that that is really something that could help

528
00:24:28,359 --> 00:24:32,159
Speaker 1: people be more what they want to be or discover

529
00:24:32,240 --> 00:24:34,639
Speaker 1: themselves if they if they have that same theory, I

530
00:24:34,720 --> 00:24:37,320
Speaker 1: have to think about who am I empowering it? And

531
00:24:37,359 --> 00:24:39,920
Speaker 1: if I'm not connected to somebody, then maybe i should

532
00:24:39,960 --> 00:24:40,720
Speaker 1: rethink what I'm doing.

533
00:24:40,920 --> 00:24:44,800
Speaker 3: Yeah, well we actually so sometimes people are like, oh,

534
00:24:44,880 --> 00:24:47,919
Speaker 3: I want to make this much money. Yeah, but they

535
00:24:47,920 --> 00:24:50,520
Speaker 3: don't know why they want to do It's like why,

536
00:24:50,800 --> 00:24:53,919
Speaker 3: you know, they could do whatever they want to do

537
00:24:53,960 --> 00:24:55,520
Speaker 3: with the amount of money they have, but they think

538
00:24:55,520 --> 00:24:59,199
Speaker 3: that that's what they're that's what they should want, and

539
00:24:59,280 --> 00:25:02,960
Speaker 3: so figuring out why you want something is important. So

540
00:25:03,000 --> 00:25:05,280
Speaker 3: it's like, why do I want to make more money

541
00:25:05,320 --> 00:25:07,040
Speaker 3: so that my wife can stay at home and look

542
00:25:07,040 --> 00:25:08,760
Speaker 3: after the kids and we can have a more loving

543
00:25:08,800 --> 00:25:11,960
Speaker 3: family where the kids have more time with us. Well,

544
00:25:12,000 --> 00:25:13,879
Speaker 3: that's become your why, and you're going to feel more

545
00:25:13,880 --> 00:25:17,160
Speaker 3: connected to that than oh I want to make another twenty.

546
00:25:16,960 --> 00:25:19,240
Speaker 2: Thousand dollars this year or whatever whatever. That looks like.

547
00:25:19,359 --> 00:25:21,399
Speaker 1: Perfect, Know what your why is, who you connect to

548
00:25:21,440 --> 00:25:22,240
Speaker 1: and why are you doing it?

549
00:25:22,320 --> 00:25:22,520
Speaker 2: Yeah?

550
00:25:22,640 --> 00:25:26,600
Speaker 1: Right, perfect time to take now in here, there's a

551
00:25:26,640 --> 00:25:28,920
Speaker 1: bunch of questions. I don't know what they are. They

552
00:25:29,000 --> 00:25:32,399
Speaker 1: was submitted by fellow sharks and shark gets and or

553
00:25:33,160 --> 00:25:35,600
Speaker 1: some of my supporters and fans. Why don't you take

554
00:25:35,600 --> 00:25:38,720
Speaker 1: a question, read it, answer it, and then you're gonna

555
00:25:38,720 --> 00:25:39,920
Speaker 1: write your own question and put in there.

556
00:25:40,040 --> 00:25:48,879
Speaker 3: Okay, what is the best piece of advice you have

557
00:25:48,960 --> 00:25:51,560
Speaker 3: ever received and how do you apply that to your life.

558
00:25:57,520 --> 00:26:00,520
Speaker 3: One of the best things, probably in the last six

559
00:26:00,560 --> 00:26:04,040
Speaker 3: months that we got was fall in love with your customer,

560
00:26:04,080 --> 00:26:07,240
Speaker 3: not your product. That's probably in the last year because

561
00:26:07,640 --> 00:26:10,639
Speaker 3: we were figuring out what was coming next and the

562
00:26:10,680 --> 00:26:15,399
Speaker 3: self journal had done so well that you know, like,

563
00:26:15,560 --> 00:26:18,199
Speaker 3: we love this product, but if we love the product,

564
00:26:18,240 --> 00:26:20,639
Speaker 3: we would just keep creating the same thing. And so

565
00:26:21,880 --> 00:26:23,960
Speaker 3: falling in love with people that love this product so

566
00:26:24,000 --> 00:26:26,440
Speaker 3: that we can create more for them has made us

567
00:26:26,560 --> 00:26:29,440
Speaker 3: go from like now we're bridging into something more digital

568
00:26:29,480 --> 00:26:30,680
Speaker 3: things that are going to bring.

569
00:26:30,480 --> 00:26:31,600
Speaker 2: More value to their life.

570
00:26:31,720 --> 00:26:34,280
Speaker 3: Whereas if we didn't stab byside that think, you know,

571
00:26:34,320 --> 00:26:37,240
Speaker 3: that thinking space of like just loving this journal and

572
00:26:37,400 --> 00:26:39,840
Speaker 3: coming up with more journals and more different types of journals,

573
00:26:39,880 --> 00:26:42,480
Speaker 3: then we wouldn't have figured out the scope that we

574
00:26:42,520 --> 00:26:43,240
Speaker 3: could step into.

575
00:26:43,840 --> 00:26:46,720
Speaker 1: I think that's smart. More designers need to take that advice,

576
00:26:46,840 --> 00:26:49,159
Speaker 1: right because this and they're saying, no, you need to

577
00:26:49,160 --> 00:26:52,160
Speaker 1: wear this design because I'm way ahead of the curve

578
00:26:52,280 --> 00:26:55,760
Speaker 1: instead of falling in love with their customers. And more

579
00:26:55,760 --> 00:26:57,639
Speaker 1: people need to take that advice. You know. One of

580
00:26:57,680 --> 00:27:01,960
Speaker 1: the stats are you know, in major operations, the most

581
00:27:01,960 --> 00:27:05,920
Speaker 1: profitable products come from customer complaints. Now, if you didn't

582
00:27:05,960 --> 00:27:09,159
Speaker 1: love your customer, you would say, screw you. I don't care.

583
00:27:09,160 --> 00:27:12,240
Speaker 1: If you complain, maybe the products not for you get lost.

584
00:27:12,440 --> 00:27:14,399
Speaker 1: But if you can, if you care about them and

585
00:27:14,400 --> 00:27:16,480
Speaker 1: you're in love with them, you want to make sure

586
00:27:17,359 --> 00:27:21,000
Speaker 1: that it's right for them, right because everybody's got limited time.

587
00:27:21,000 --> 00:27:22,959
Speaker 1: They don't even have to complain. If they're complaining, at

588
00:27:23,000 --> 00:27:25,119
Speaker 1: least they're giving you feedback. They could have just went

589
00:27:25,160 --> 00:27:26,919
Speaker 1: about their business and you would have never known. So

590
00:27:26,960 --> 00:27:29,520
Speaker 1: I think that that's really something that people can learn from.

591
00:27:29,880 --> 00:27:31,320
Speaker 1: So thank you for being here. What's going to be

592
00:27:31,359 --> 00:27:32,800
Speaker 1: your question that we're going to add into.

593
00:27:32,680 --> 00:27:36,640
Speaker 3: Here a what moment did you think about quitting? And

594
00:27:36,800 --> 00:27:38,200
Speaker 3: why did you stop yourself?

595
00:27:38,960 --> 00:27:41,640
Speaker 1: At one moment did you think about quitting? And why

596
00:27:41,680 --> 00:27:45,520
Speaker 1: did you stop yourself? Perfect? All right, well, thank you

597
00:27:45,560 --> 00:27:46,840
Speaker 1: for being here. You know what I know you have,

598
00:27:48,000 --> 00:27:50,240
Speaker 1: you know, a website and that people could check out

599
00:27:50,280 --> 00:27:53,640
Speaker 1: your your blog and your information is called little Might

600
00:27:54,200 --> 00:27:57,120
Speaker 1: Little m ighg dot com.

601
00:27:57,119 --> 00:28:01,159
Speaker 2: Correct, that's my personal blog. And our website is self dot.

602
00:28:00,920 --> 00:28:03,680
Speaker 1: Co best self dot coe. And you have a lot

603
00:28:03,680 --> 00:28:06,520
Speaker 1: of other things. You have action paths, now wall, calendars, wall,

604
00:28:06,640 --> 00:28:08,919
Speaker 1: road maps, masterminds, a lot of work.

605
00:28:09,520 --> 00:28:11,840
Speaker 2: Whatever you need to structure your day and achieve your goals.

606
00:28:12,160 --> 00:28:23,760
Speaker 1: Thank you man, were playing monopoly in a minute. That

607
00:28:23,920 --> 00:28:26,720
Speaker 1: Moment with Damon John is a production of the Black

608
00:28:26,760 --> 00:28:30,720
Speaker 1: Effect Podcast Network. For more podcasts from the Black Effect

609
00:28:30,720 --> 00:28:36,159
Speaker 1: Podcast Network, visit the iHeartRadio app, Apple Podcasts, or wherever

610
00:28:36,200 --> 00:28:39,280
Speaker 1: you listen to your favorite show and don't forget to

611
00:28:39,360 --> 00:28:43,560
Speaker 1: subscribe to and rate the show. And of course you

612
00:28:43,560 --> 00:28:45,240
Speaker 1: can all connect with me on any of my social

613
00:28:45,320 --> 00:28:50,280
Speaker 1: media platforms at the Shark Damon spelled like Raymond, but

614
00:28:50,320 --> 00:28:50,720
Speaker 1: what a d