WEBVTT - That’s Why We Need Our Own Sh*t | MiniPod

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<v Speaker 1>Native Lamp Pod is a production of iHeartRadio and partnership

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<v Speaker 1>with Reason Choice Media.

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<v Speaker 2>Welcome, Welcome, Welcome, Welcome, Welcome, Welcome.

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<v Speaker 3>All right, everybody, welcome home. This is Native Lamb Pod.

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<v Speaker 3>It is a mini pod, and we are so thrilled

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<v Speaker 3>to have some very very special guests joining us today.

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<v Speaker 3>Isaac Hayes is the founder and creator of fan Base,

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<v Speaker 3>and he is joined today by a producer who recently

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<v Speaker 3>had a very viral conversation with him, Tamisha Harris, about

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<v Speaker 3>fan Base and why we should be utilizing our own platforms,

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<v Speaker 3>especially in this day and age. We just had a

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<v Speaker 3>whole conversation about fascism. We know a little bit about that.

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<v Speaker 3>We are witnessing it all together. So we are grateful

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<v Speaker 3>for you all coming here and joining us today.

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<v Speaker 4>Thanks for having us.

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<v Speaker 1>I'd love if we could get started one give us

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<v Speaker 1>a little background.

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<v Speaker 5>On each of you. What brings you really to this work?

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<v Speaker 1>Mister Hayes. You can imagine that there are a lot

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<v Speaker 1>of fans out.

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<v Speaker 5>There of your of your name.

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<v Speaker 1>Uh but yeah, but your family obviously, and uh is

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<v Speaker 1>it Tanisha Misha? Yeah, I thought it was a m

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<v Speaker 1>but I thought I wrote it down wrong. Yeah, Tamisha,

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<v Speaker 1>I'm curious because I saw your video as well, and

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<v Speaker 1>I was telling the ladies before how not alarmist you sounded.

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<v Speaker 1>I know you referenced. You know I'm not a you know,

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<v Speaker 1>I don't you know, I'm not being sensational. I'm telling

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<v Speaker 1>you that we're under threat. Give us in our audience

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<v Speaker 1>a little bit of background as to what brings you

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<v Speaker 1>one to that point, and I think basically through your background,

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<v Speaker 1>they'll understand it a little bit better than obviously Sam

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<v Speaker 1>for you, Missays.

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<v Speaker 4>Thanks Andrews. So I think for me, I have been

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<v Speaker 4>a news producer, local and network news for since I

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<v Speaker 4>want to say, twenty eleven, and so, you know, watching

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<v Speaker 4>how stories are being told, watching how our community is

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<v Speaker 4>impact by the way we tell stories or the way

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<v Speaker 4>that we don't tell stories, has always been of concern

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<v Speaker 4>to me. But you know, we keep working, you know,

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<v Speaker 4>because you have a job to do, so you just

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<v Speaker 4>keep working and you do what you're supposed to do.

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<v Speaker 4>For me, I started by making sure we brought women

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<v Speaker 4>on air, that our lineup of subject matter experts were diverse,

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<v Speaker 4>so we can hear from their point of view. Even

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<v Speaker 4>an Angela ry Angela you've been on several of my shows.

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<v Speaker 4>So it's bringing on guests who can speak to from

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<v Speaker 4>a certain perspective that our community can understand that's important

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<v Speaker 4>to me. And then from there it started to become

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<v Speaker 4>more of a more critical issue from me that once

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<v Speaker 4>the networks started losing their base, the views social media

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<v Speaker 4>is now it's becoming clear that's where we're getting our news,

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<v Speaker 4>and it's a good time for us to take hold

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<v Speaker 4>of it and and get our legacy anchors, the Tiffany Crosses,

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<v Speaker 4>get them, get them in one space so that we're

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<v Speaker 4>not all spread out, so we can come as a

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<v Speaker 4>collective and be incredibly powerful. Now that we can own

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<v Speaker 4>the space and get organized so that when anything does

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<v Speaker 4>come down, because we all know that things get organized,

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<v Speaker 4>things are being organized, that we are also organized and

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<v Speaker 4>we are forceful, and that we're bringing the correct information

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<v Speaker 4>to the people who need it most, to the people

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<v Speaker 4>who uh uh. Mainstream media may not focus on because

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<v Speaker 4>they have other focuses. They have a wide group of

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<v Speaker 4>people that they need to focus on. But we we

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<v Speaker 4>have a collective, we have a specific we have specific

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<v Speaker 4>challenges in our community that we have to address, and

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<v Speaker 4>so that's what brings me. That's why I say fan

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<v Speaker 4>base is a is a good opportunity for us. I

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<v Speaker 4>don't have a vested interest in fan base. I have

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<v Speaker 4>a vested interest in getting our stories out, get our

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<v Speaker 4>getting our stories told accurately.

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<v Speaker 3>To me.

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<v Speaker 5>Sure.

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<v Speaker 3>I love that you said that you don't have a

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<v Speaker 3>vested interest in fan base, because there's an article that

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<v Speaker 3>just came out about creators who have been paid by

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<v Speaker 3>a platform, and there's all of this solations. So the

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<v Speaker 3>fact that you're like, hey, let me disclose this, this

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<v Speaker 3>is what I just believe is the right thing to do.

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<v Speaker 3>And to that point, we actually were challenged by a

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<v Speaker 3>native lampod viewer who said, why aren't y'all on fan base?

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<v Speaker 3>And we were on the pod and I was like,

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<v Speaker 3>you know what, we need to be on fan base.

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<v Speaker 3>So I don't know if if Tip and Andrew started

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<v Speaker 3>their accounts yet, but I did mine.

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<v Speaker 4>I opened up your start of line to go ahead.

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<v Speaker 3>Angela'sation good, so I started, mind, we have a native

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<v Speaker 3>lan one, Isaac. I want to hear from you about

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<v Speaker 3>why this is so important your biases. Of course, you

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<v Speaker 3>are the owner of this platform, but why is it

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<v Speaker 3>important for us to have our own be in our

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<v Speaker 3>own space, especially in a violent time like this.

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<v Speaker 5>Well he's aheading the curve.

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<v Speaker 2>Yeah, Well, from the beginning of social media, I think

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<v Speaker 2>black people have always influenced the culture. If we go

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<v Speaker 2>back to black Planet, black Planet page looks very similar

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<v Speaker 2>to a MySpace page, and between now and then, we

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<v Speaker 2>haven't really had a social media platform founded by someone

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<v Speaker 2>that's African American, and I think that or that's founded

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<v Speaker 2>by someone in African American that it has at least

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<v Speaker 2>achieved the level of success that fan Base has and

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<v Speaker 2>the opportunity there. I'm more interested in infrastructure because the

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<v Speaker 2>infrastructures of these social media platforms reach hundreds of billions

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<v Speaker 2>of dollars, and the people that own those platforms, the

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<v Speaker 2>people that monetize those platforms, take that wealth and they

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<v Speaker 2>and they pass agendas that work against black people.

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<v Speaker 5>So Elon has x there's.

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<v Speaker 2>True social Zuckerberg tends to flip flop between whatever it

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<v Speaker 2>is and whatever's going to happen with TikTok. I'm pretty

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<v Speaker 2>sure the Trump administration is going to have their hand

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<v Speaker 2>in that. And so the design for fan Base to

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<v Speaker 2>build something that was black OneD, but for every single

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<v Speaker 2>person on the planet to use because we have to

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<v Speaker 2>look out for ourselves. We have to make sure that

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<v Speaker 2>we're not getting shadow band, our accounts aren't getting deprioritized,

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<v Speaker 2>we're not getting pushed off these platforms, and then more importantly,

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<v Speaker 2>owning these platforms, because again the idea behind creating a

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<v Speaker 2>social media platform that people could actually have equity in

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<v Speaker 2>is because we know that black culture puts social media

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<v Speaker 2>equals billion dollar platforms, but we never have equity and

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<v Speaker 2>ownership of these platforms. And then we beg to be respected,

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<v Speaker 2>we beg to be let in, we beg to be acknowledged,

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<v Speaker 2>we beg to be equal, and no one has ever

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<v Speaker 2>gone and just taking the step up, let's build the infrastructure.

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<v Speaker 2>Like I always look at Black cultures like vibranium. This

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<v Speaker 2>is our vibranium. We're the only people on planet Earth

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<v Speaker 2>that can make this. We're the smallest culture group on

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<v Speaker 2>the planet and we're the most influential African American people.

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<v Speaker 2>When you pour pour a black culture into a shoe,

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<v Speaker 2>you get a Jordan. You pour pour black culture into

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<v Speaker 2>a record player, you get DJ culture. When you pour

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<v Speaker 2>black culture into a phone, you get social media. But

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<v Speaker 2>we have to think about who's going to own those

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<v Speaker 2>infrastructures first, because they're literally scaling these things two hundreds

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<v Speaker 2>of billions of dollars, and we have to start creating

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<v Speaker 2>generational wealth, and on top of that, we have to

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<v Speaker 2>start creating wealth collectively. I am happy for everybody that's

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<v Speaker 2>black in this country that has had individual success, all

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<v Speaker 2>the millionaires and billionaires, but that is doing nothing to

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<v Speaker 2>pull black people out of.

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<v Speaker 5>The wealth gap.

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<v Speaker 2>So what we need to start to do is invest

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<v Speaker 2>in infrastructures that are technologically based, so tech tech founded,

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<v Speaker 2>tech based that need black culture to survive, and then

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<v Speaker 2>invest in those by the thousands, and then scale those

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<v Speaker 2>platforms two hundreds of billions of dollars, not a billion,

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<v Speaker 2>not twenty billion, two hundred three hundred billion, like Byte

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<v Speaker 2>dances worth three hundred and thirty billion dollars. Instagram separated

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<v Speaker 2>from Meta is a four hundred billion dollar company. Meta

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<v Speaker 2>itself has a one point eighty five trillion dollar market cap.

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<v Speaker 2>We need something like that in our community that we own.

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<v Speaker 2>So rather than having one Zuckerberg, we canna have a

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<v Speaker 2>twenty three thousand multimillionaires and billionaires that are invested in

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<v Speaker 2>a platform and scaled it up.

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<v Speaker 4>I know you guys want to I know you guys

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<v Speaker 4>have to jump in. I just want to say one

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<v Speaker 4>thing real quick. If I'm looking at just as a

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<v Speaker 4>as a viewer, as a person who watches the news,

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<v Speaker 4>and I'm watching Tiffany, and I trust Tiffany. Tiffany is

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<v Speaker 4>the person that I watch every single day, every single night.

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<v Speaker 4>I trust, I trust Angela. These are the faces that

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<v Speaker 4>I'm I'm used to seeing, so I trust them. Andrew,

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<v Speaker 4>if for whatever reason, you all are shadow band the

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<v Speaker 4>trusted people that I need to get to, I can't

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<v Speaker 4>get to you, especially when there's information that needs to

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<v Speaker 4>get out. That's my big push with fan base right now,

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<v Speaker 4>particularly with this administration. If there's something that needs to

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<v Speaker 4>get out, and for whatever reason, these tech founders are

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<v Speaker 4>acquiescing to this administration, We our community can't afford not

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<v Speaker 4>to not to hear what Angela has to say, not

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<v Speaker 4>to hear what what Tiffany has to say, and Andrew

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<v Speaker 4>has to say. We can't afford it.

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<v Speaker 5>We have to know what to do.

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<v Speaker 4>So that's why it's important for that's why it's important

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<v Speaker 4>for us to be in on it, on a platform

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<v Speaker 4>that will not silence us regardless of how you feel

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<v Speaker 4>about a Isaac or whatever. It's bigger.

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<v Speaker 6>I wanted to to jump in here on one just

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<v Speaker 6>for context for our viewers. Isaacy reference Bite Dance. That is,

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<v Speaker 6>of course, the parent company of TikTok, which they accord,

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<v Speaker 6>the d o J, the FDC, all the people said,

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<v Speaker 6>you have to sell TikTok in order for it to

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<v Speaker 6>operate here in the United States. So it's caught up

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<v Speaker 6>in a lot of policy. Uh So we'll keep our

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<v Speaker 6>eyes and keep our viewers informed on what happens there.

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<v Speaker 6>My question, I want to go to you to Misha

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<v Speaker 6>on this because long before I was ever on air,

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<v Speaker 6>I was a producer and executive producer, bureau chief, and

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<v Speaker 6>so I would trade war stories with you, my friend,

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<v Speaker 6>as a fellow survivor of network news, because I know

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<v Speaker 6>how challenging that is as a black woman, and navigate

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<v Speaker 6>some of those spaces and advocate for stories that I

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<v Speaker 6>imagine that you did in your long career. Part of

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<v Speaker 6>what you're describing I have experienced as a double edged

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<v Speaker 6>sword when people began getting their news from social media.

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<v Speaker 6>One I understood it because mainstream media summarily dismissed our

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<v Speaker 6>lived experience. If the only time you saw outrage about

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<v Speaker 6>a kid in a hoodie being shot was on a meme,

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<v Speaker 6>or a twelve year old being shot, or a black

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<v Speaker 6>woman winding up dead after being arrested. If the only

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<v Speaker 6>place that your interests and your stories and your outrage

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<v Speaker 6>was reflected back to you was on Facebook or Instagram,

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<v Speaker 6>of course that is where you were going to gather. However,

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<v Speaker 6>what we saw particular leading up to the twenty sixteen

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<v Speaker 6>election is bad actors, foreign adversaries completely infiltrated these places

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<v Speaker 6>and pretended to be a quote unquote journalists, influencers, commentators,

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<v Speaker 6>et cetera. And they were gaining traction. Of course, that

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<v Speaker 6>was the IRA, the Internet Russia agency who spent millions

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<v Speaker 6>of dollars on these campaigns, reaching millions of black people,

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<v Speaker 6>and we certainly saw the results. Now you cut to

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<v Speaker 6>years later, I imagine China has invested interests and the information

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<v Speaker 6>we get. I imagine Iran has invested interests and the

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<v Speaker 6>information we get. So as social media became more democratized

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<v Speaker 6>and who has a voice, I do fear that people

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<v Speaker 6>missed who is an actual reporter, who is a journalist,

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<v Speaker 6>because having an opinion does not make you a journalist.

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<v Speaker 6>I mean Native lampod we are technically under in news category,

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<v Speaker 6>but we are not reporting. I try to inform. I

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<v Speaker 6>think we all try to inform, but it's a lot

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<v Speaker 6>of opining. And so because someone comes out and you know,

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<v Speaker 6>because someone has two million followers, their podcast gets two

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<v Speaker 6>million viewers, people will take a Joe Rogan like, oh,

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<v Speaker 6>you're a voice of authority, and that to me has

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<v Speaker 6>created a danger. It has aided misinformation and disinformation. So

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<v Speaker 6>as you're promoting people getting their news on social media,

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<v Speaker 6>how do you balance that with who to identify as

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<v Speaker 6>a trusted voice, How to know the difference between someone

0:12:22.880 --> 0:12:26.360
<v Speaker 6>who is a commentator offering an opinion, someone who's an

0:12:26.360 --> 0:12:30.160
<v Speaker 6>actual reporter who did the reporting themselves, someone who's citing

0:12:30.200 --> 0:12:34.319
<v Speaker 6>someone else's reporting, Because those are all very crucial things,

0:12:34.559 --> 0:12:36.920
<v Speaker 6>especially at a time like this, when fascism is on

0:12:36.960 --> 0:12:39.319
<v Speaker 6>the rise because of misinformation and disinformation.

0:12:41.360 --> 0:12:45.400
<v Speaker 4>I love that question so much, Tiffany. And here's why

0:12:46.600 --> 0:12:49.200
<v Speaker 4>we're moving to social media. Whether we like it, we're here.

0:12:49.720 --> 0:12:52.280
<v Speaker 4>So whether we like it or not, we're already here.

0:12:52.679 --> 0:12:57.920
<v Speaker 4>This is mainstream TV, right. There is a clear difference

0:12:58.000 --> 0:13:00.720
<v Speaker 4>in anyone if someone wants the real information. There's a

0:13:00.760 --> 0:13:06.760
<v Speaker 4>clear difference in a Tiffany Cross as opposed to someone

0:13:06.800 --> 0:13:09.440
<v Speaker 4>who just started as a journalist or someone who doesn't

0:13:09.480 --> 0:13:13.120
<v Speaker 4>have the information. Because Tiffany is going to give us

0:13:13.160 --> 0:13:16.680
<v Speaker 4>the background story. Tiffany has done the research. You hear

0:13:16.720 --> 0:13:19.040
<v Speaker 4>it and you know it. Tiffany. You know when you

0:13:19.200 --> 0:13:21.679
<v Speaker 4>hear a real journalist, that person is going to give

0:13:21.679 --> 0:13:24.520
<v Speaker 4>you both sides. That person is going to bring on

0:13:24.760 --> 0:13:27.640
<v Speaker 4>guests so we can get the full picture. There's context there.

0:13:28.000 --> 0:13:31.120
<v Speaker 4>A person knows if they want the real information. It's

0:13:31.400 --> 0:13:36.199
<v Speaker 4>very clear what Angela sounds like. It's very clear what

0:13:36.280 --> 0:13:37.600
<v Speaker 4>you sound like. That's not.

0:13:40.600 --> 0:13:46.839
<v Speaker 6>A sophisticated enough. As we continue to cord cut from

0:13:47.000 --> 0:13:51.120
<v Speaker 6>cable news right after being ignored, younger generations are not

0:13:51.320 --> 0:13:54.120
<v Speaker 6>reading newspapers like they literally. I hear so many people

0:13:54.160 --> 0:13:56.000
<v Speaker 6>say I want to be a journalist, and they have

0:13:56.120 --> 0:13:58.679
<v Speaker 6>no idea what that means. They think that I'll get

0:13:58.720 --> 0:14:00.520
<v Speaker 6>to go on TV and talk, and I'm like, journalists

0:14:00.520 --> 0:14:03.319
<v Speaker 6>don't talk. They listen like you are not giving an

0:14:03.320 --> 0:14:06.800
<v Speaker 6>opinion as a journalist. So I don't know that.

0:14:07.040 --> 0:14:10.880
<v Speaker 4>The same way we were taught, Tiffany, the same way

0:14:10.880 --> 0:14:13.679
<v Speaker 4>we were taught what is your source this? We always

0:14:13.760 --> 0:14:17.160
<v Speaker 4>ask that question, what's the source? And then who's paying them?

0:14:17.520 --> 0:14:20.360
<v Speaker 4>We have to know, we have to teach people how

0:14:20.400 --> 0:14:23.760
<v Speaker 4>to learn, teach people how to source if it's a

0:14:23.840 --> 0:14:25.760
<v Speaker 4>real if this is a if this is all the

0:14:25.800 --> 0:14:28.200
<v Speaker 4>information that they need, if this is a true source.

0:14:28.200 --> 0:14:31.240
<v Speaker 4>We teach them because they're just learning. You know, this

0:14:31.280 --> 0:14:34.360
<v Speaker 4>is a new space and they need to know how

0:14:34.600 --> 0:14:38.400
<v Speaker 4>how okay is this information right? We tell them, we

0:14:38.440 --> 0:14:43.200
<v Speaker 4>break things down, start from the backstory. We teach them

0:14:43.760 --> 0:14:48.480
<v Speaker 4>how to source news so they can so they can

0:14:48.560 --> 0:14:51.000
<v Speaker 4>become sophisticated the same way we did. It's just a

0:14:51.000 --> 0:14:59.880
<v Speaker 4>different platform.

0:15:00.480 --> 0:15:02.600
<v Speaker 3>To that point, Tomisha, you said, we are here. We

0:15:02.640 --> 0:15:05.080
<v Speaker 3>are in the land of social media. This is where

0:15:05.080 --> 0:15:08.000
<v Speaker 3>people are getting I get stuff from social media on

0:15:08.240 --> 0:15:10.480
<v Speaker 3>our news sites. I'm like, this is easier to pull

0:15:10.520 --> 0:15:12.080
<v Speaker 3>this clip from here than it is here. Let me

0:15:12.120 --> 0:15:14.600
<v Speaker 3>send this over to somebody, right. But I think that

0:15:14.960 --> 0:15:17.640
<v Speaker 3>what also is important about what Tiff was raising is

0:15:18.240 --> 0:15:21.040
<v Speaker 3>the ways in which these folks have been validated is

0:15:21.160 --> 0:15:25.000
<v Speaker 3>by the number of followers. There have been recent reports

0:15:25.000 --> 0:15:29.840
<v Speaker 3>that talk about the number of conservative hosts or influencers

0:15:30.040 --> 0:15:33.960
<v Speaker 3>who pay for their followers. They actually didn't earn those people.

0:15:33.960 --> 0:15:34.600
<v Speaker 6>They're not right.

0:15:34.640 --> 0:15:37.640
<v Speaker 3>There are these audiences that have been curated and built

0:15:37.880 --> 0:15:40.600
<v Speaker 3>because they were able to pay for them. So, Isaac,

0:15:40.640 --> 0:15:43.080
<v Speaker 3>can you talk about how fan base is different in

0:15:43.080 --> 0:15:46.240
<v Speaker 3>that regard? Can you buy followers on fan base? If not,

0:15:46.360 --> 0:15:48.600
<v Speaker 3>how are you preventing that from happening.

0:15:49.320 --> 0:15:51.720
<v Speaker 5>No, you can't buy followers on fan base.

0:15:51.840 --> 0:15:55.640
<v Speaker 2>But more importantly, I want to be very clear that

0:15:57.000 --> 0:16:01.280
<v Speaker 2>linear television is dying and even the way that we

0:16:01.320 --> 0:16:05.280
<v Speaker 2>consume all media and I mean music, I mean podcasts,

0:16:05.440 --> 0:16:09.400
<v Speaker 2>I mean Netflix, Hulu, anything that you consume media wise

0:16:09.920 --> 0:16:12.320
<v Speaker 2>is going to be distributed through a large social network

0:16:12.320 --> 0:16:14.320
<v Speaker 2>in the future. It is not We're not going to

0:16:14.360 --> 0:16:16.240
<v Speaker 2>get on our TVs and go to Netflix. We're not

0:16:16.280 --> 0:16:18.400
<v Speaker 2>going to go to Hulu. We're not going to turn

0:16:18.440 --> 0:16:22.040
<v Speaker 2>on direct TV or Infinity. We're going to go and

0:16:22.120 --> 0:16:24.960
<v Speaker 2>watch all of these things, listen to these things through

0:16:24.960 --> 0:16:28.960
<v Speaker 2>a Facebook, through an Instagram, through a Twitter, through a TikTok,

0:16:29.240 --> 0:16:31.600
<v Speaker 2>or a fan base. That's how all media is going

0:16:31.640 --> 0:16:33.680
<v Speaker 2>to be consumed. It's going to be pushed all into

0:16:33.720 --> 0:16:35.920
<v Speaker 2>one place, and that's how we're going to receive all

0:16:35.960 --> 0:16:39.400
<v Speaker 2>of our information, be it entertainment, fun, community, all these things,

0:16:39.400 --> 0:16:41.480
<v Speaker 2>and so I'm not you know, I didn't build a

0:16:41.480 --> 0:16:46.360
<v Speaker 2>platform to silence people or even pretend or buy fake followers.

0:16:46.480 --> 0:16:48.560
<v Speaker 2>I actually built a platform so that people can have

0:16:48.600 --> 0:16:51.400
<v Speaker 2>the reach that they actually have on these platforms. You're

0:16:51.400 --> 0:16:57.360
<v Speaker 2>suppressed on Instagram, You're suppressed on platforms like x and TikTok.

0:16:57.400 --> 0:17:00.800
<v Speaker 2>You're suppressed because your reach means money. So if you're

0:17:00.800 --> 0:17:03.360
<v Speaker 2>someone that has one hundred million followers on Instagram, they're

0:17:03.400 --> 0:17:05.280
<v Speaker 2>not letting you reach one hundred million people because one

0:17:05.359 --> 0:17:07.960
<v Speaker 2>hundred million people garners the ability to charge eight million

0:17:08.000 --> 0:17:10.399
<v Speaker 2>dollars for a one minute commercial like we do on

0:17:10.440 --> 0:17:11.040
<v Speaker 2>the Super Bowl.

0:17:11.440 --> 0:17:13.119
<v Speaker 5>So really, ever since.

0:17:12.960 --> 0:17:15.520
<v Speaker 2>Video got added to social media, it turned every single

0:17:15.560 --> 0:17:17.760
<v Speaker 2>person on the planet into a television network.

0:17:17.960 --> 0:17:19.440
<v Speaker 5>We are all TV networks.

0:17:19.640 --> 0:17:22.760
<v Speaker 2>If you have a social media platform and you have video,

0:17:23.119 --> 0:17:26.080
<v Speaker 2>you are a network. Now on fan Base, it's free

0:17:26.119 --> 0:17:27.679
<v Speaker 2>to down, I'm free to download, a free to use,

0:17:27.720 --> 0:17:30.520
<v Speaker 2>and even free to post content. But you can simultaneously

0:17:30.640 --> 0:17:33.639
<v Speaker 2>take content and put it behind a paywall in charge

0:17:33.680 --> 0:17:35.720
<v Speaker 2>as well. So it now gives the freedom for every

0:17:35.800 --> 0:17:38.240
<v Speaker 2>single person on the planet to be their own content

0:17:38.280 --> 0:17:40.320
<v Speaker 2>provider to a community of people that are going to

0:17:40.560 --> 0:17:44.040
<v Speaker 2>consume content as a community. We're going to watch shows together,

0:17:44.280 --> 0:17:46.120
<v Speaker 2>and we're going to talk about them in audio rooms,

0:17:46.119 --> 0:17:48.080
<v Speaker 2>and we're going to chat about them in real time,

0:17:48.320 --> 0:17:50.119
<v Speaker 2>the same way young people are doing on Twitch.

0:17:50.200 --> 0:17:51.880
<v Speaker 5>And so I'm ahead of the curve.

0:17:51.960 --> 0:17:54.600
<v Speaker 2>I understand that this is where everything is going, that

0:17:54.640 --> 0:17:57.959
<v Speaker 2>the new networks of the future are human beings and

0:17:58.040 --> 0:18:00.840
<v Speaker 2>not networks themselves. So the infrastry lecture just has to

0:18:00.880 --> 0:18:02.840
<v Speaker 2>be fan based again a.

0:18:03.040 --> 0:18:07.600
<v Speaker 6>Regular like because you're saying, like every well, because everybody,

0:18:07.640 --> 0:18:11.560
<v Speaker 6>if everybody is their own network, and you're saying like, yeah,

0:18:11.800 --> 0:18:14.760
<v Speaker 6>you know, I'm free to download, like something I find

0:18:14.880 --> 0:18:18.040
<v Speaker 6>very curious, like Angela saying that these conservative people they

0:18:18.080 --> 0:18:21.760
<v Speaker 6>buy their viewers. It's very true. They also frolic where

0:18:22.440 --> 0:18:25.439
<v Speaker 6>where they're their bots or they're real people who like

0:18:25.640 --> 0:18:28.600
<v Speaker 6>you know, Blue Sky was a platform that you know,

0:18:28.760 --> 0:18:30.879
<v Speaker 6>was I think skewed to the left, and so a

0:18:30.880 --> 0:18:32.680
<v Speaker 6>lot of people were there, and then as it grew

0:18:32.720 --> 0:18:35.919
<v Speaker 6>on popularity, this huge surge of maga people came and

0:18:36.000 --> 0:18:40.439
<v Speaker 6>started you know, dropping fake information there, harassing people. How

0:18:40.480 --> 0:18:45.120
<v Speaker 6>do you regulate, like their regulation determines you know, what

0:18:45.359 --> 0:18:49.480
<v Speaker 6>is constitutes hate language or hate speech, what's appropriate or

0:18:49.480 --> 0:18:52.280
<v Speaker 6>somebody uploads you know, naked pictures or porn. If somebody

0:18:52.320 --> 0:18:56.280
<v Speaker 6>is spreading disinformation that you know is spreading disinformation, what

0:18:56.320 --> 0:18:58.240
<v Speaker 6>does the regulation look like on fan Base?

0:19:00.600 --> 0:19:04.960
<v Speaker 2>Well, artificial intelligence is a real big part of how

0:19:05.000 --> 0:19:05.919
<v Speaker 2>you monitor content.

0:19:06.040 --> 0:19:08.160
<v Speaker 5>Now, human moderators were hard.

0:19:08.160 --> 0:19:11.680
<v Speaker 2>It's impossible to moderate content with just human beings. So

0:19:11.960 --> 0:19:15.480
<v Speaker 2>when you think about content ingestion engines that are see

0:19:15.480 --> 0:19:18.240
<v Speaker 2>what's written, see what's spoken, see what's in the video.

0:19:18.960 --> 0:19:20.840
<v Speaker 2>There's a lot of platforms that use that and it's

0:19:20.840 --> 0:19:24.000
<v Speaker 2>called like moderation software, and AI makes it faster and

0:19:24.080 --> 0:19:26.919
<v Speaker 2>easier to do. And we actually use that software on

0:19:26.960 --> 0:19:30.000
<v Speaker 2>fan Base, and we actually are building a stronger recommendation

0:19:30.080 --> 0:19:32.880
<v Speaker 2>engine to actually serve people content that they want. So

0:19:33.040 --> 0:19:35.399
<v Speaker 2>artificial intelligence is definitely going to help. You know, you

0:19:35.440 --> 0:19:38.879
<v Speaker 2>can fact check a lot of things through artificial intelligence.

0:19:39.160 --> 0:19:43.120
<v Speaker 2>Now I wouldn't necessarily I trust trust all artificial intelligence

0:19:43.119 --> 0:19:45.320
<v Speaker 2>platforms may be the one that Eline built per se,

0:19:45.640 --> 0:19:48.719
<v Speaker 2>but the ones that can provide factual information and links

0:19:48.920 --> 0:19:51.040
<v Speaker 2>and the way that you train artificial intelligence tould be

0:19:51.040 --> 0:19:54.000
<v Speaker 2>absolutely truthful. Then there's no getting around the truth. When

0:19:54.040 --> 0:19:54.560
<v Speaker 2>the truth is.

0:19:54.560 --> 0:19:58.760
<v Speaker 1>There you know, Isaac, just picking up where you left off.

0:19:58.760 --> 0:20:01.719
<v Speaker 1>I think it's also important that in these communities that

0:20:01.760 --> 0:20:05.240
<v Speaker 1>we police each other, that there's accountability by the folks

0:20:05.280 --> 0:20:09.560
<v Speaker 1>who are signing up and subscribing, who are contributors. I

0:20:09.600 --> 0:20:11.879
<v Speaker 1>think you know in Tiffany you know as well. I

0:20:11.880 --> 0:20:17.280
<v Speaker 1>think just the democratization of access through these technologies to

0:20:17.400 --> 0:20:22.280
<v Speaker 1>people has yes inflated a lot of people's personalities. And

0:20:22.440 --> 0:20:24.080
<v Speaker 1>you know, there's a lot of mess out there, and

0:20:24.119 --> 0:20:26.080
<v Speaker 1>a lots you don't. You know, you don't want to

0:20:26.080 --> 0:20:28.879
<v Speaker 1>get into the uh, into the ears and the eyes

0:20:28.920 --> 0:20:32.200
<v Speaker 1>of of of of your kids and and and friends.

0:20:33.280 --> 0:20:36.080
<v Speaker 1>But but I'm curious to know, is you you talk

0:20:36.119 --> 0:20:39.960
<v Speaker 1>about building well for our community and ownership for our community,

0:20:40.000 --> 0:20:44.600
<v Speaker 1>and certainly the opportunity for authentic and real truth tellers

0:20:44.640 --> 0:20:48.160
<v Speaker 1>to be heard, not censored, not reduced to the algorithms

0:20:48.440 --> 0:20:51.760
<v Speaker 1>so that you never get to hear their voices and

0:20:51.880 --> 0:20:55.640
<v Speaker 1>access their content. How you know, it's one thing for

0:20:56.040 --> 0:20:58.800
<v Speaker 1>you to make it, and it's another thing for you

0:20:58.880 --> 0:21:01.600
<v Speaker 1>to have a commune are your folks, Because I think frankly,

0:21:01.640 --> 0:21:05.280
<v Speaker 1>more begets more, uh, the more of yous that exists,

0:21:05.320 --> 0:21:07.760
<v Speaker 1>the more of us that are out here demanding it,

0:21:08.040 --> 0:21:09.800
<v Speaker 1>and then we start to expect it, and then we

0:21:09.840 --> 0:21:12.480
<v Speaker 1>start to say, if it isn't this, that I don't

0:21:12.520 --> 0:21:15.560
<v Speaker 1>want it. What's the community look like of folks who

0:21:15.600 --> 0:21:19.159
<v Speaker 1>are also building, you know, frankly, as you all climb,

0:21:20.080 --> 0:21:20.600
<v Speaker 1>are there more?

0:21:20.760 --> 0:21:20.959
<v Speaker 5>I mean?

0:21:21.680 --> 0:21:24.399
<v Speaker 2>Yeah, So fan base is just an organic community, right,

0:21:24.560 --> 0:21:30.199
<v Speaker 2>of course, it started with seed investment of myself and

0:21:30.240 --> 0:21:33.040
<v Speaker 2>then investment from people that decided that they want to

0:21:33.080 --> 0:21:33.480
<v Speaker 2>own the.

0:21:33.440 --> 0:21:34.520
<v Speaker 5>Future of social media.

0:21:35.520 --> 0:21:36.240
<v Speaker 4>Martin Brock.

0:21:36.240 --> 0:21:40.840
<v Speaker 2>Communities heavily African American. Yeah, of course, absolutely shout out,

0:21:41.200 --> 0:21:44.280
<v Speaker 2>shout out to Roland. But it's people that believe that

0:21:44.359 --> 0:21:46.879
<v Speaker 2>we actually really need to be able to say the

0:21:46.920 --> 0:21:51.080
<v Speaker 2>things that we want and have a way to speak. Now,

0:21:51.480 --> 0:21:54.600
<v Speaker 2>my concern in talking to you guys, and I get

0:21:54.600 --> 0:21:56.679
<v Speaker 2>a little I get a little concern with black media

0:21:56.760 --> 0:21:59.439
<v Speaker 2>is that I feel like in this area, black media

0:21:59.520 --> 0:22:02.800
<v Speaker 2>does not do what black media should do a lot

0:22:02.800 --> 0:22:07.560
<v Speaker 2>of times in highlighting the stories that can uplift our

0:22:07.600 --> 0:22:09.800
<v Speaker 2>community or bring attention to things like that.

0:22:09.840 --> 0:22:12.240
<v Speaker 5>You mentioned Blue Sky just to sheer.

0:22:11.960 --> 0:22:16.639
<v Speaker 2>Fact that twenty five million people went from X to

0:22:16.680 --> 0:22:20.000
<v Speaker 2>Blue Sky in sixty days raised the value of that

0:22:20.000 --> 0:22:22.760
<v Speaker 2>company to seven hundred million dollars. It was just a

0:22:22.840 --> 0:22:25.160
<v Speaker 2>sheer volume of people deciding that we want to leave

0:22:25.280 --> 0:22:28.600
<v Speaker 2>one place and go to another place, and so it's

0:22:28.640 --> 0:22:30.240
<v Speaker 2>just the actual fact of downloading.

0:22:30.240 --> 0:22:33.600
<v Speaker 5>That's why how Tamisha and I got together.

0:22:33.680 --> 0:22:35.560
<v Speaker 2>Tamisha said, Isaac, I need to come talk to you,

0:22:35.920 --> 0:22:38.480
<v Speaker 2>and she was like, fan base is an emergency. If

0:22:38.480 --> 0:22:41.760
<v Speaker 2>we don't get on this platform, we're not going to

0:22:41.800 --> 0:22:46.080
<v Speaker 2>have a place where we can have our conversations, meet,

0:22:46.320 --> 0:22:49.320
<v Speaker 2>organize virtually, you know what I'm saying, to create physical

0:22:49.400 --> 0:22:54.600
<v Speaker 2>organization and activation. And so that's the part that's extremely important.

0:22:54.800 --> 0:22:58.240
<v Speaker 2>I understand that social media was a toy from two

0:22:58.280 --> 0:23:00.480
<v Speaker 2>thousand and four, you know, all the way up to

0:23:00.520 --> 0:23:04.080
<v Speaker 2>maybe two thousand and sixteen. But now it is a tool,

0:23:04.240 --> 0:23:06.439
<v Speaker 2>and we have to take control of the tools that

0:23:06.480 --> 0:23:09.600
<v Speaker 2>disseminate the information to our community. And so it's open

0:23:09.640 --> 0:23:11.480
<v Speaker 2>for everybody. Like I said, we're in one hundred and

0:23:11.600 --> 0:23:15.120
<v Speaker 2>ninety country countries and territories and we're both on iOS

0:23:15.119 --> 0:23:15.680
<v Speaker 2>and Android.

0:23:15.680 --> 0:23:17.040
<v Speaker 5>So this is a global platform.

0:23:17.280 --> 0:23:20.159
<v Speaker 2>And we talk about Africa coming on wildly to the

0:23:20.160 --> 0:23:25.040
<v Speaker 2>Internet in the next few years. It's almost two billion

0:23:25.040 --> 0:23:28.480
<v Speaker 2>people that will be platformed and who's going to who's

0:23:28.520 --> 0:23:31.120
<v Speaker 2>going to own the infrastructure of the platforms that they

0:23:31.240 --> 0:23:34.399
<v Speaker 2>use to communicate and do that, And so black people

0:23:34.480 --> 0:23:37.639
<v Speaker 2>have to own our own sources of media and have

0:23:37.720 --> 0:23:41.040
<v Speaker 2>those conversations. So when I say, if you can't say

0:23:41.040 --> 0:23:43.720
<v Speaker 2>what you want, how you want, how often you want,

0:23:43.800 --> 0:23:45.960
<v Speaker 2>the way you want, that's what I call media.

0:23:46.480 --> 0:23:47.320
<v Speaker 5>That's what I call where.

0:23:47.320 --> 0:23:50.280
<v Speaker 2>It's like, if there's an injustice happening anywhere, it doesn't

0:23:50.280 --> 0:23:52.320
<v Speaker 2>matter if it does, if it's not good for ratings,

0:23:52.359 --> 0:23:54.600
<v Speaker 2>if it's not good for whatever it is. If truck

0:23:54.680 --> 0:23:57.560
<v Speaker 2>drivers are going missing, if team if black teen girls

0:23:57.560 --> 0:24:01.639
<v Speaker 2>are getting sex trafficked, if young young boys are getting

0:24:02.000 --> 0:24:04.640
<v Speaker 2>harassed by the police in DC, and the only way

0:24:04.680 --> 0:24:06.840
<v Speaker 2>that we know this is by them pulling out their

0:24:06.880 --> 0:24:09.560
<v Speaker 2>own cell phones and sharing it to a community like

0:24:09.640 --> 0:24:12.120
<v Speaker 2>fan base or social media. And that's what we need.

0:24:12.160 --> 0:24:15.360
<v Speaker 2>And that's the urgency and importance of having this platform.

0:24:15.480 --> 0:24:15.919
<v Speaker 5>I love it.

0:24:15.960 --> 0:24:17.320
<v Speaker 1>I know we've got a run and we can't keep

0:24:17.359 --> 0:24:21.959
<v Speaker 1>y'all all day, but we leave people with takeaways, admonishments,

0:24:22.000 --> 0:24:24.760
<v Speaker 1>things that they must do as a result of this conversation.

0:24:24.840 --> 0:24:29.520
<v Speaker 1>And I'm curious for both Timisha, you and Isaac, what

0:24:29.560 --> 0:24:32.679
<v Speaker 1>instruction do you have for folks? What should they take

0:24:32.720 --> 0:24:36.359
<v Speaker 1>away from this conversation as an admonishment to go and

0:24:36.400 --> 0:24:36.919
<v Speaker 1>do something.

0:24:37.520 --> 0:24:41.280
<v Speaker 4>Thank you Andrew. Just real quick, what I see is

0:24:41.320 --> 0:24:44.440
<v Speaker 4>that our stories are not a priority. Whereas you saw

0:24:44.440 --> 0:24:49.240
<v Speaker 4>in twenty twenty, we were seeing all kinds of stories

0:24:49.280 --> 0:24:53.480
<v Speaker 4>on police brutality, we were seeing stories that impacted black

0:24:53.520 --> 0:24:58.439
<v Speaker 4>people come to the forefront in the news. Now we

0:24:58.520 --> 0:25:03.080
<v Speaker 4>are really fighting to even get a story that needs

0:25:03.160 --> 0:25:06.720
<v Speaker 4>to be an urgent story that impacts us. We are

0:25:06.720 --> 0:25:10.679
<v Speaker 4>fighting for that in in our production meetings and for me,

0:25:13.160 --> 0:25:16.800
<v Speaker 4>that impacts us greatly. That's my concern. We need to

0:25:16.840 --> 0:25:19.760
<v Speaker 4>be able to get our stories out, to be able

0:25:19.800 --> 0:25:22.600
<v Speaker 4>to make sure that we are helping our our people,

0:25:22.720 --> 0:25:28.879
<v Speaker 4>our communities. So my last words are for the media people,

0:25:30.040 --> 0:25:36.200
<v Speaker 4>for the anchors, the reporters, join fan I say, joined

0:25:36.280 --> 0:25:39.280
<v Speaker 4>fan base, so that we know we have a specific

0:25:39.400 --> 0:25:43.600
<v Speaker 4>place for where you're going to be that we trust,

0:25:43.600 --> 0:25:47.760
<v Speaker 4>because we trust your voice, we trust your research. We

0:25:47.800 --> 0:25:51.359
<v Speaker 4>just need you all in one place. That's what I'm saying.

0:25:51.600 --> 0:25:54.800
<v Speaker 2>I love that, Thank you, and and for me, I

0:25:54.840 --> 0:25:58.840
<v Speaker 2>would say invest we don't you know again, I love

0:25:58.880 --> 0:26:01.119
<v Speaker 2>the individual success. I love all the black being a

0:26:01.280 --> 0:26:03.479
<v Speaker 2>billionaires we have in the United States of America. But

0:26:03.520 --> 0:26:06.560
<v Speaker 2>if we have fourteen black millionaires billionaires, we need one

0:26:06.640 --> 0:26:09.720
<v Speaker 2>hundred and forty more, or we need thousands and thousands

0:26:09.720 --> 0:26:13.639
<v Speaker 2>of millionaires because agendas are bought, right, These agendas are purchased.

0:26:13.640 --> 0:26:16.119
<v Speaker 2>Elon Musk bought a whole social media platform so he

0:26:16.160 --> 0:26:18.080
<v Speaker 2>can win an election. And what I'm saying is that

0:26:18.359 --> 0:26:21.320
<v Speaker 2>I tell people that if you want to own and

0:26:21.480 --> 0:26:23.199
<v Speaker 2>own a piece of fan Base, you can do that.

0:26:23.280 --> 0:26:23.440
<v Speaker 5>Now.

0:26:23.480 --> 0:26:25.520
<v Speaker 2>I know that Angela talked about investing. I think you

0:26:25.560 --> 0:26:28.159
<v Speaker 2>guys have talked about investing. But anybody that wants to

0:26:28.200 --> 0:26:31.119
<v Speaker 2>invest and actually own part of this platform, go to

0:26:31.160 --> 0:26:33.439
<v Speaker 2>start engine, dot com, slash fan Base and invest the

0:26:33.480 --> 0:26:36.720
<v Speaker 2>minimum it's three hundred and ninety nine dollars, and I

0:26:36.760 --> 0:26:39.520
<v Speaker 2>feel like we have over twenty three thousand investors. And again,

0:26:39.600 --> 0:26:42.320
<v Speaker 2>we have to take this opportunity to own the infrastructure

0:26:42.640 --> 0:26:44.679
<v Speaker 2>of the things that we make great. If not, we

0:26:44.720 --> 0:26:47.880
<v Speaker 2>will be customers to our creations. We just we will

0:26:47.920 --> 0:26:50.680
<v Speaker 2>be the talent and we will not be the infrastructure.

0:26:51.000 --> 0:26:53.919
<v Speaker 2>And that is my ask, is that people actually invest

0:26:53.920 --> 0:26:55.119
<v Speaker 2>in fan Base and own a part of it.

0:26:55.560 --> 0:26:56.000
<v Speaker 5>I love that.

0:26:56.160 --> 0:26:58.520
<v Speaker 1>I love that, as you all mentioned at this onset

0:26:58.560 --> 0:27:00.840
<v Speaker 1>of this black people you know well box our weight.

0:27:01.640 --> 0:27:05.280
<v Speaker 1>We've always out boxed our weight since our arrival here

0:27:05.320 --> 0:27:05.920
<v Speaker 1>in this land.

0:27:05.960 --> 0:27:06.280
<v Speaker 5>And so.

0:27:08.080 --> 0:27:11.440
<v Speaker 1>Uh uh, if we make the choice, we then set

0:27:11.480 --> 0:27:13.960
<v Speaker 1>the curve for everything that then comes after. It's just

0:27:14.280 --> 0:27:16.400
<v Speaker 1>it's a fact. I think, Tiffany I can say it's

0:27:16.400 --> 0:27:20.320
<v Speaker 1>a fact. You're funder that phrase. Uh. And Angela, I

0:27:20.359 --> 0:27:21.879
<v Speaker 1>know you bought us in and you want to close

0:27:21.960 --> 0:27:23.680
<v Speaker 1>us out, But I just want to say, on behalf

0:27:23.720 --> 0:27:25.480
<v Speaker 1>of our listeners, you want to thank you all for this,

0:27:25.720 --> 0:27:29.760
<v Speaker 1>for sounding the alarm, but also for setting the agenda.

0:27:29.520 --> 0:27:29.879
<v Speaker 5>The plate.

0:27:30.160 --> 0:27:31.920
<v Speaker 1>You know what we have to look forward to. I'm

0:27:31.960 --> 0:27:32.639
<v Speaker 1>looking forward to it.

0:27:32.720 --> 0:27:36.879
<v Speaker 6>And before I just want to say, really quickly, Isaac,

0:27:36.920 --> 0:27:40.000
<v Speaker 6>when you hear me say on a platform on the

0:27:40.000 --> 0:27:44.040
<v Speaker 6>public states that will be customers of our creation, I'm

0:27:44.040 --> 0:27:46.600
<v Speaker 6>giving you credit in my heart you.

0:27:46.680 --> 0:27:52.200
<v Speaker 1>Yes, because she will out loud sewer.

0:27:53.000 --> 0:27:56.480
<v Speaker 5>We freestyled greatness.

0:27:57.080 --> 0:27:59.639
<v Speaker 1>When you hear that again, you won't get credit, but.

0:28:00.280 --> 0:28:02.639
<v Speaker 6>In my heart because you dropped like three barns and

0:28:02.720 --> 0:28:05.440
<v Speaker 6>I'm just I'm taking them well.

0:28:05.560 --> 0:28:08.000
<v Speaker 3>At some point, even when we borrow from each other,

0:28:08.080 --> 0:28:11.280
<v Speaker 3>we shall all be free someday, So we thank y'all

0:28:11.320 --> 0:28:14.680
<v Speaker 3>for joining us. Isaac Hayes and Tamitia Hairs are really

0:28:14.720 --> 0:28:16.280
<v Speaker 3>really grateful for this conversation.

0:28:16.440 --> 0:28:17.880
<v Speaker 4>You all are always welcome back.

0:28:18.200 --> 0:28:21.040
<v Speaker 1>Welcome home, y'all, Welcome home, get on base.

0:28:21.200 --> 0:28:27.000
<v Speaker 3>Thank you, Flavor Flavor Boy, I tell you by my damn.

0:28:29.200 --> 0:28:30.160
<v Speaker 5>Thank you, guys.

0:28:45.000 --> 0:28:47.959
<v Speaker 3>Native Lampard is a production of iHeart Radio and partnership

0:28:47.960 --> 0:28:51.240
<v Speaker 3>with Reason Choice Media. For more podcasts from iHeart Radio,

0:28:51.320 --> 0:28:54.000
<v Speaker 3>visit the iHeart Radio app, Apple Podcasts, or wherever you

0:28:54.040 --> 0:28:55.640
<v Speaker 3>listen to your favorite shows,