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Speaker 1: And just like that, we're back another edition, but not

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Speaker 1: strictly of the Linkick Extra podcast. This is a very

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Speaker 1: special feature. I don't think we've ever done this. That's

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Speaker 1: all producer Jordan the other day. Not to be confused

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Speaker 1: with producer Jesse, I said Jordan, I did an interview

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Speaker 1: the other day and it was so good I actually

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Speaker 1: had the interviewer send me the audio file. A lot

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Speaker 1: of you heard this, many more of you have not, though,

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Speaker 1: and I thought this was so full of relative information

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Speaker 1: or relevant information for our audience that I actually want

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Speaker 1: to give you guys a chance to listen to this

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Speaker 1: because I think it answers a lot of questions about

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Speaker 1: everything from the origins of this show, to how we

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Speaker 1: do this show, to why we want it to be different,

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Speaker 1: to how we make it different, and a few more things.

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Speaker 1: And it probably got myself in trouble for going too

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Speaker 1: deep on some of these topics, but that's okay. When

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Speaker 1: you have questions about whether you've put something out that

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Speaker 1: is inappropriate, what you want to do is really blast

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Speaker 1: it out using your own podcast feeds. So if the

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Speaker 1: high level mustaches have a problem with this, at least

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Speaker 1: you'll get entertained out of it. So here's what this is.

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Speaker 1: This is Ty Richardson. He's a guy out of Arkansas,

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Speaker 1: had me on his podcast the other day. We went,

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Speaker 1: oh man, a good hour or so about all sorts

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Speaker 1: of different things. I really enjoyed this. I think you'll

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Speaker 1: really enjoy this. This is not the Late Kick Extra podcast.

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Speaker 1: We'll still have that separately this week. But give this

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Speaker 1: a listen. Let me know what you think if you

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Speaker 1: like this, especially since we're in the off season. I

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Speaker 1: can put more and more of these sorts of things

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Speaker 1: in this feed because I do interviews multiple times a week,

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Speaker 1: but this one really really I think you'll get a

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Speaker 1: lot out of So take a listen. This is last

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Speaker 1: week and appreciate the guys and Ty Richardson for sending

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Speaker 1: us the audio.

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Speaker 2: Give season two, episode three of Trusting the Process. My

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Speaker 2: guest Josh paid twenty four to seven Sports has really

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Speaker 2: taken the college.

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Speaker 3: Football world by storm in the last year. Or show.

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Speaker 2: You can follow on Twitter at Late Kick Josh. Now, Josh,

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Speaker 2: you always deliver on Late Kick, so I'm expecting you

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Speaker 2: to deliver on this edition of Trust in the Process.

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Speaker 3: Man.

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Speaker 4: Look typically what I look for is all the credit

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Speaker 4: and none of the blame, and you've just totally reversed

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Speaker 4: things on me here. So I'm going to try not

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Speaker 4: to bumble things horribly, but if I do, I do

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Speaker 4: want the listeners to understand. I'm a nighttime guy and

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Speaker 4: you and I are recording in the morning. So that's

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Speaker 4: called built in excuse making, and that's another talent that

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Speaker 4: they've taught me in this industry. So now that we've

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Speaker 4: got all the caveats out of the way, yeah, I'm

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Speaker 4: ready to rock and roll.

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Speaker 2: I've listen, I've talked to a few of her friends,

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Speaker 2: got some relatives that gave us some backstory. So I

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Speaker 2: have a pretty good working knowledge of what I'm walking into.

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Speaker 3: But there are some stuff that I don't know about.

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Speaker 3: I kind of want to start.

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Speaker 2: I know Columbus, Georgia now are Nashville, but is that

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Speaker 2: originally kind of the Georgia area.

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Speaker 3: Is that where you grew up?

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Speaker 4: Yes, that concentrated area kind of around Columbus, Georgia. Phoenix City,

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Speaker 4: Alabama's right across the Chattahoochee River. Harris County, Georgia's one

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Speaker 4: county north of where Columbus is. That's where my actual

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Speaker 4: home growing up was. It's funny. The further I've gotten

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Speaker 4: away from what I call home, I've learned, especially around

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Speaker 4: the South, there are people who truly just believe the

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Speaker 4: Chattahoochee is a fictitious river in an Alan Jackson song.

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Speaker 4: They don't know that it's an actual river that divides

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Speaker 4: Alabama and Georgia. But I am here to confirm to

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Speaker 4: you that is a real life river. I've slamming it

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Speaker 4: many times.

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Speaker 2: Arkansas fans love playing that music video after wins or

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Speaker 2: getting up for game to I don't know why the

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Speaker 2: big Alan Jackson fan here myself. That's what I grew

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Speaker 2: up listening to on the lake when I was a kid.

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Speaker 3: But now I know.

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Speaker 2: Now I learned something new that it's not just an

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Speaker 2: Alan Jackson thal on, it is an actual thing.

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Speaker 3: Now.

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Speaker 2: What I did find interesting I was like Josh, he

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Speaker 2: talks SEC up and down all day long. Surely his

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Speaker 2: first SEC game was featuring an SEC school. But that's

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Speaker 2: not the case. Your first game was Georgia Tech and

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Speaker 2: you and C can you give me any details on

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Speaker 2: that or was that too young to remember it?

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Speaker 4: No? I remember it. I I can't give you necessarily

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Speaker 4: a great reason why that was my first game. I

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Speaker 4: did not grow up, you know, with the financial means

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Speaker 4: to just go to games every weekend. I always envied

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Speaker 4: a lot of my friends whose dad played here or

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Speaker 4: whose mom went there, and it seemed like everyone had

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Speaker 4: an end where they could go to a tailgate in Athens,

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Speaker 4: or you know, they had a friend with season tickets,

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Speaker 4: or a box in Tuscaloosa or Auburn's. I was just

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Speaker 4: a dude who had to sit home in Harris County

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Speaker 4: and watch it on TV, and that was okay by me.

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Speaker 4: I didn't know what I was missing, though, And so

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Speaker 4: I had a buddy who lived in the next neighborhood

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Speaker 4: over and they were Georgia Tech fans. We're about an

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Speaker 4: hour or so south of Georgia Tech where I grew up,

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Speaker 4: and so we go there one day. It's just a

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Speaker 4: random game. It was North Carolina Georgia Tech. But that

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Speaker 4: was my first live college football game. I didn't really

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Speaker 4: go with a rooting interest, it was. I was totally neutral,

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Speaker 4: and that experience it really ignited something in me. Not

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Speaker 4: my fandom. I was already a fan, but it ignited

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Speaker 4: my my passion for seeing it live because I realize

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Speaker 4: how different the in person experience is and I had

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Speaker 4: always grown up hearing people talk about how unique college

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Speaker 4: atmospheres were, and I didn't get it until that day.

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Speaker 4: And subsequently, of course, I made my way to a

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Speaker 4: Georgia game, or an Alabama game, or an Auburn game,

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Speaker 4: and you know, respectfully, those are different worlds even than

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Speaker 4: what I experienced a Grant Field that day. But I

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Speaker 4: mean that has been that has been the biggest thrill

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Speaker 4: of my career. Now as you pass forward several years,

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Speaker 4: is not only do you get to do college football

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Speaker 4: for a living and talk about it every weekend, I

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Speaker 4: actually get to call it my job, believe it or not,

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Speaker 4: to go to games, and I opt out of the

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Speaker 4: press spots every week. I have CDs give me sideline

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Speaker 4: passes because I have no interest in sitting in an

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Speaker 4: enclosed environment. I want to be out there in the

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Speaker 4: middle of everything. I want to be out there exposed

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Speaker 4: to whatever elements the crowd and players are in. But

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Speaker 4: also I want to actually be able to take in

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Speaker 4: that atmosphere from field levels, because that is what I

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Speaker 4: remember seeing when I went to my first game. I

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Speaker 4: remember thinking, I'm up here. I wonder what it's like

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Speaker 4: down there, and now that I get to experience what

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Speaker 4: it's like down there, it was everything I thought it

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Speaker 4: would be and more and I have no interest in

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Speaker 4: being anywhere else.

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Speaker 2: Josh, you got to go to some spectacular games this year.

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Speaker 2: I remember texting you mid season. You were thinking about

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Speaker 2: the Baylor atmosphere and I told you about sale Gating.

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Speaker 2: You got to go to Michigan, Michigan State, in East Lancey, Arkansas, Texas,

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Speaker 2: and I mean you took in some incredible games this fall.

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Speaker 2: I had the thrill of getting to go to Wisconsin

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Speaker 2: and Iowa for my first Big ten game, which was special.

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Speaker 2: Up there in Madison, do and jump around. I saw

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Speaker 2: Arkansas get clapped by Georgia and Athens, which was fun

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Speaker 2: until the game actually started. Still had a great weekend

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Speaker 2: down there. For those who are still on the fence

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Speaker 2: about traveling for away games or traveling for maybe a

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Speaker 2: non conference game that they haven't been to outside like

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Speaker 2: my first Big ten game, I mean, I feel like

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Speaker 2: you're the perfect prototype to say this is why you

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Speaker 2: do it.

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Speaker 4: Look if you can afford it, if you can even

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Speaker 4: reasonably afford it. I am a big believer in buying memories.

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Speaker 4: If you've ever watched Lake Kick. You know, I just

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Speaker 4: wear the same shirt every week. So I am not

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Speaker 4: a guy who spends a whole lot of money. But

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Speaker 4: there are certain compartments of life that even if I

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Speaker 4: didn't do this for a living, if I had enough

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Speaker 4: disposable income, given what I know now about this game,

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Speaker 4: I would make all the road trips. I don't ever

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Speaker 4: talk to people who regret spending money to go on

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Speaker 4: a memorable college football road trip. You can buy a treadmill.

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Speaker 4: I mean, you can spend money on all sorts of

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Speaker 4: things that just sit around and collect dust. The memories

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Speaker 4: are what matter. You don't go to your family reunion

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Speaker 4: and sit out on the dock on a lake we

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Speaker 4: Dowie and talk about the new kitchen ware that you bought.

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Speaker 4: You do talk about a road trip that you took.

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Speaker 4: Memories are so invaluable, and I remember, you know, for example,

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Speaker 4: in weeks I want to say it was week three,

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Speaker 4: it was Auburn at Penn State. I had heard for

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Speaker 4: so long what it was like to go to a

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Speaker 4: white out environment at State, so naturally you start thinking

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Speaker 4: to yourself. So oftentimes in life, if something gets hyped

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Speaker 4: up that much, it just fails to deliver. And I

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Speaker 4: went there and not only did it not fail, I

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Speaker 4: would say that environment surpassed even what my expectation level,

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Speaker 4: already lofty, had been. And I remember thinking, as the

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Speaker 4: countdown was leading up to kickoff, I was looking around

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Speaker 4: and I was saying, I cannot believe that people get

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Speaker 4: to experience this and I get to experience this. And

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Speaker 4: I made it my mission basically when I got back

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Speaker 4: home to tell folks down south, you know, you guys

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Speaker 4: have heard about this, and yeah, you we in the South.

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Speaker 4: We think we have the market cornered on all these

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Speaker 4: great environments, and there are some great ones down here,

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Speaker 4: but that what I experienced the week three up there.

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Speaker 4: That took a back seat to nothing. And then two

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Speaker 4: weeks three weeks after that, I'm out in Dallas for

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Speaker 4: the Red River Shootout and I had always heard about

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Speaker 4: that game, but I'd never had a reason to be

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Speaker 4: at that game. And I go and it's the eleven

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Speaker 4: am kickoff, and the crowd split fifty to fifty. I

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Speaker 4: think that was the best regular season game I saw.

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Speaker 4: That was easily a top three atmosphere that I experienced,

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Speaker 4: certainly the most unique atmosphere that I experienced. And what's

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Speaker 4: great about Dallas, and I don't want to get too

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Speaker 4: far on a tangent, is that's the first stadium I

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Speaker 4: had been in that had no suites, no luxury suites

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Speaker 4: at all. And what that means is it doesn't matter

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Speaker 4: if you had to scrape together your last two dimes

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Speaker 4: to buy a ticket, or you're Mark Cuban, who I've

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Speaker 4: stood next to a majority of the game. You are

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Speaker 4: out in the same stadium, you are sitting on the

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Speaker 4: same bleacher seats, and everybody there is into it. There

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Speaker 4: is no wine and cheese crowd, there's no bow tie

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Speaker 4: sweater best crowd there. Everybody's into it, and oh it

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Speaker 4: was so awesome. I could literally spend the next two

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Speaker 4: hours just talking about the games I went to. But

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Speaker 4: I will tell you, if you're ever on the fence

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Speaker 4: and it's not going to be irresponsible spending to do it,

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Speaker 4: go on the road trips. And I would also highly

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Speaker 4: encourage you to take as many and pictures as you

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Speaker 4: can and also do what I do, document all your experiences.

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Speaker 4: I have a big file on my laptop where I

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Speaker 4: just I put every little minor detail from what the

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Speaker 4: flight was like to where I stayed to how many

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Speaker 4: people I met to what the game was like, because

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Speaker 4: I want to be able to have such vivid recall

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Speaker 4: down the road, you know, five years from now, about

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Speaker 4: what it was like in Week eight for Tennessee versus Alabama.

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Speaker 2: So, Josh, I'm in a stage in my life where

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Speaker 2: I'm making a little more money, I have a little

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Speaker 2: more freedom, and I told myself, after this year going

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Speaker 2: to Athens and going to Madison, then I'm going to

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Speaker 2: go to one during Arkansas by week I'm going to

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Speaker 2: go to one big non conference game every year, and

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Speaker 2: I'm also going to go to a road Arkansas game.

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Speaker 2: I think I'm going to go to the Big House

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Speaker 2: for Michigan Michigan State, and then go to Auburn for

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Speaker 2: Auburn Arkansas, which I think they have a great chance

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Speaker 2: of competing. Everything you laid out is perfect. Penn State

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Speaker 2: is eventually going to make my list. We had a

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Speaker 2: former producer here that is a graduate in Happy Valley

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Speaker 2: loved it.

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Speaker 3: So I'm going to make a wide out eventually. Now, Josh,

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Speaker 3: I want to go back.

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Speaker 2: You were talking about kind of your financial state growing up,

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Speaker 2: and I was about as middle class as it gets.

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Speaker 2: I was never hurting for a meal, but I wouldn't.

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Speaker 2: I mean, I went to private school and stuff, but

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Speaker 2: I wasn't like my dad made me work in normal stuff.

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Speaker 2: But I've talked to your mom. I didn't get a

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Speaker 2: chance to talk to your dad. But what did your

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Speaker 2: parents do growing up in What was early childhood like

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Speaker 2: for Josh.

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Speaker 4: Paid Oh, it was very good. Much like you, we

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Speaker 4: didn't grow up with extravagant well but you know, if

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Speaker 4: there were ever tough times, we were insulated from it.

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Speaker 4: And so that's about as good as you can possibly

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Speaker 4: ask for. Plus, my social circle was all the same,

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Speaker 4: so we were all living the same lifestyle. So to us,

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Speaker 4: we were just all kind of equal. There were not

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Speaker 4: there were not a lot of There were not a

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Speaker 4: lot of seven and eight figure kids walking the hallways

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Speaker 4: of Harris County Carver Middle School or Mountain Hill Elementary

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Speaker 4: School up there in Harris County. But it was very good.

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Speaker 4: There was a lot of appreciation for sports in my household.

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Speaker 4: It was a faith based household. But also, you know,

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Speaker 4: looking back, I realize how rare this is. I didn't

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Speaker 4: have anything forced on me, and at the time, you

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Speaker 4: don't know that because you're a kid, but you know,

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Speaker 4: growing up now and having a little age about myself.

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Speaker 4: I've got some friends who may be in a walk

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Speaker 4: of life professionally that they're not crazy about, but it's

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Speaker 4: one that they kind of got nudged down the road

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Speaker 4: of by a parent. And then I looked at my

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Speaker 4: upbringing and I didn't have that happen. Make no mistake,

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Speaker 4: I had encouragement, but I did not get forced down

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Speaker 4: any road. Now, it may have taken me a little

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Speaker 4: bit longer to figure things out, but that's the key.

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Speaker 4: I figured them out again, not without love and help,

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Speaker 4: but I figured them out independently, and I was allowed

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Speaker 4: to do that, which is a very very key part

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Speaker 4: of what I think shaped my upbringing. And as a result,

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Speaker 4: you know, I'm able to sit here and talk to

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Speaker 4: you today and say I'm doing what I love. It's

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Speaker 4: totally at the intersection of what I think my god

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Speaker 4: given talents are and my passion certainly is. And I

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Speaker 4: don't really have any regrets about that. And to me,

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Speaker 4: if you check those boxes, I mean, that's that's all

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Speaker 4: you could ask for in an upbringing. But it was very,

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Speaker 4: very fun. I mean, it was a place there in

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Speaker 4: West Central Georgia where especially if you're growing up in

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Speaker 4: the era we did pre nine to eleven. You're growing

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Speaker 4: up in the era we did. I think you'll look

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Speaker 4: back on that era like fifty hundred years from now

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Speaker 4: and probably label that as the best time to have

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Speaker 4: been a kid in our country. Maybe ever, but certainly

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Speaker 4: in generations.

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Speaker 3: Josh, how old are you give me?

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Speaker 4: I'm thirty five.

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Speaker 3: Okay, so you've only got eight years on this. We're

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Speaker 3: not too far apart.

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Speaker 2: But I'm hearing you talk about your parents and not

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Speaker 2: forcing and again I got a chance to talk with

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Speaker 2: your mom a little bit. But that's one of the

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Speaker 2: things I really appreciate about my parents is my dad.

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Speaker 2: My dad and my grandpa are both pharmaceutical reps. One

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Speaker 2: was for Pfizer. Dad worked for Glackston and works for

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Speaker 2: another business now. And I kind of thought, going to college,

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Speaker 2: I was going to be to count good pay, steady paycheck, whatever.

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Speaker 2: And I call my dad first semester It's like, yo,

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Speaker 2: do I have to do this? It's like, now you

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Speaker 2: can do whatever you want, and you just got four

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Speaker 2: years and you got to get out. And I said,

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Speaker 2: all right, well, I'm doing this sports journalism thing. And

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Speaker 2: here we are. One of the things I did learn

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Speaker 2: is apparently you are a great kid. You weren't a

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Speaker 2: problem childmer anyway, made good decisions, but.

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Speaker 3: You tormented your little sister. Josh. Come on, man, you're

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Speaker 3: supposed to be the nice older brother. What's up with that.

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Speaker 4: Let's called character building, and so it gets labeled different things,

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Speaker 4: but I will just maintain that I think that any

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Speaker 4: kind of toughness and resolve that exists in my sister

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Speaker 4: was developed in her formative years by me. So you know,

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Speaker 4: if she listens to this, for example, I think the

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Speaker 4: two words that would most readily come to mind are

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Speaker 4: you're welcome.

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Speaker 2: We are talking with Josh paid twenty four to seven Sports.

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Speaker 2: You can fall him on Twitter at the Late Kick Josh.

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Speaker 2: You can watch Late Kick live Sunday, Tuesday and Thursdays

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Speaker 2: at seven o'clock Central. Well, Josh, I'm also supposed to

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Speaker 2: inquire about a garbage man and a sockball. I don't

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Speaker 2: know if those are two are intertwined or what the

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Speaker 2: origin of that is, but I'm very curious about the

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Speaker 2: garbage man and a sockball.

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Speaker 4: Oh well, listen as you should be. So every Tuesday,

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Speaker 4: where I'm from in Harrison County. First off, prisoners on

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Speaker 4: detail are how you gather sanitation. So I in the

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Speaker 4: summer would recruit several of my friends and we would

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Speaker 4: ride to the top of my neighborhood via bicycle. This

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Speaker 4: was entertainment for us, by the way, every Tuesday, and

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Speaker 4: we would wait for the garbage truck to come down

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Speaker 4: Forts and Road, and when he came somewhere between like

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Speaker 4: nine and eleven am, we would on our bikes follow him.

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Speaker 4: It was very hilly terrain in my neighborhood, so it's

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Speaker 4: tough on the quads and whatnot. But we followed them

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Speaker 4: and we would if we caught up to them when

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Speaker 4: they stopped at a house, we would like dump the

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Speaker 4: trash in the back of the truck for him. Now,

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Speaker 4: since then, there are now signs on the side of

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Speaker 4: every garstrucking Harris County that makes it illegal for those

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Speaker 4: prisoners to interact with anyone. But back then it was

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Speaker 4: the wild West of sanitation in Harris County. And so

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Speaker 4: you got a bunch of kids anywhere from age like

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Speaker 4: eight to fourteen on bikes, a bunch of dogs following

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Speaker 4: us too, just following the garbage truck. Around the neighborhood there,

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Speaker 4: and so we would view it as one of the

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Speaker 4: highlights of our week that we got I guess we

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Speaker 4: viewed it and given back to the community. In reality,

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Speaker 4: we were just putting everyone's lives in danger. But we

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Speaker 4: actually had relationships with the prisoners, and so then we

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Speaker 4: would have someone that was designated every week to have

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Speaker 4: some kind of snack prey or platter or what not ready.

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Speaker 4: So our neighborhood was just a loop. So when they

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Speaker 4: made their way all the way around, my house was

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Speaker 4: the last stop in the entire neighborhood we would have

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Speaker 4: waiting for them there any of lemonade, a cookie platter,

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Speaker 4: or whatever. So it became the highlight of the prisoner's

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Speaker 4: week as well as the highlight of our week to

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Speaker 4: come in our neighborhood on trash collection Tuesday. I still

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Speaker 4: look back fondly on that like that is one of

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Speaker 4: the absolute highlights of my childhood was chasing the garbage

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Speaker 4: truck around our neighborhood. You mentioned softball, though there's no

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Speaker 4: way I could convey to you in audio form how

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Speaker 4: serious this was. Just please understand it was high stakes.

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Speaker 4: So we had a living room my house was not

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Speaker 4: overly huge, but we had a big cathedral ceiling, so

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Speaker 4: it was like twenty feet high.

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Speaker 3: Oh wow.

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Speaker 4: So you could play baseball in our in our living

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Speaker 4: room and if you constructed the game the right way.

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Speaker 4: So we had a stock you know, it was rolled

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Speaker 4: up and we could make that being cut. We could

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Speaker 4: throw change ups with it, we could throw sliders with it,

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Speaker 4: and so we had We had our living room perfectly proportioned.

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Speaker 4: We had rules tailored to it, and we played a

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Speaker 4: one on one game one out pnting instead of three.

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Speaker 4: We had it lined off and everything. So we had

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Speaker 4: a full, fully developed game in the theme of baseball,

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Speaker 4: but we called it softball for my living room. So

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Speaker 4: we played that as kids. We never stopped playing it.

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Speaker 4: So we get into high school, all of us play

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Speaker 4: in high school baseball. I mean, we are a playoff

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Speaker 4: team at Harris County there pretty much every year. And

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Speaker 4: yet on Friday nights when we would get off school

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Speaker 4: and we would be double practice, like Friday nights, we

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Speaker 4: would have a massive tournament softball kind of party at

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Speaker 4: my house and we would get like massive amounts of

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Speaker 4: pizza delivered. Girls would come over. I'm not making any

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Speaker 4: of this up. Fans would come over, much to the

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Speaker 4: behest of my mother. Fans would come over and we

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Speaker 4: would like pack my living room and we would have full,

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Speaker 4: like bracketed tournaments of stockballs. And there were sixpenning games,

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Speaker 4: one out for ending, so they take probably like twenty

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Speaker 4: minutes per game to complete. You're talking about the most

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Speaker 4: fierce competition, including high school baseball, that any of us

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Speaker 4: partook in. It was very serious. There. There would be

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Speaker 4: fights in our living room.

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Speaker 3: In your living room sounds like, yes, yes.

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Speaker 4: Living room of dreams if you will. But this was

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Speaker 4: it was the height of competition in my childhood. And

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Speaker 4: that counts football, that counts baseball. Our high school baseball

405
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Speaker 4: coach ended up coming over there a couple of times. Wow,

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Speaker 4: and it really really didn't like that his pitchers were

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Speaker 4: putting added fatigue on their arms and he didn't know

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Speaker 4: about it. But yeah, that was a great time.

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Speaker 2: Now, is it more competitive than ping pong back in

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Speaker 2: the day or did it dwarf that?

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Speaker 4: I think it dwarfed it, But I don't want to

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Speaker 4: discount the competitive nature of ping pong, But it did

413
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Speaker 4: dwarf ping pong only because there was so much I

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Speaker 4: guess individuality and uniqueness to your sockball game relative to

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Speaker 4: ping pong, and so sockball it was ours too, Like

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Speaker 4: many other people could play ping pong, but when you

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Speaker 4: walked around high school and you talked about socckball, it

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Speaker 4: was kind of like a closed society because it was

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Speaker 4: invite only and it was a very closed society, and

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Speaker 4: so it was just ours. It was uniquely ours. We

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Speaker 4: did everything but get like lower back tattoos to signify it.

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Speaker 2: So based on soccball, based on you being a baseball player,

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Speaker 2: it sounds like you were the Zach Morris of your

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Speaker 2: high school.

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Speaker 3: Were you?

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Speaker 2: Well, what was Josh paid? If I would I met

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Speaker 2: Josh Payton high school that I have liked him? Was

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Speaker 2: he a douche?

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Speaker 3: What do you put what kind of box do you

430
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Speaker 3: put yourself in high school?

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Speaker 4: No? I was very much. I think I was very likable.

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Speaker 4: I mean, if I will be so bold, I'll tell

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Speaker 4: you what we did not do my grade specifically, like

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Speaker 4: my class. Every high school has clicks. You can't get

435
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Speaker 4: around that. Every society has clicks. I think we were probably,

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Speaker 4: from my experience before and after my class, the most

437
00:20:28,840 --> 00:20:30,800
Speaker 4: immune to that. I'm not saying we didn't have it.

438
00:20:31,160 --> 00:20:33,880
Speaker 4: But what a few of us who may have been

439
00:20:33,960 --> 00:20:38,280
Speaker 4: in social positions of stature in my class did is

440
00:20:38,320 --> 00:20:40,399
Speaker 4: we made it a point to sort of break away

441
00:20:40,400 --> 00:20:43,120
Speaker 4: from that. And so even though you know, we are

442
00:20:43,160 --> 00:20:46,320
Speaker 4: the athletes in the school and typically you would view

443
00:20:46,440 --> 00:20:49,440
Speaker 4: them through a certain stereotypical lens, you know, we made

444
00:20:49,480 --> 00:20:51,359
Speaker 4: it the point to just hang out with everybody. So

445
00:20:51,600 --> 00:20:53,720
Speaker 4: you got the group over here who knows everything about

446
00:20:53,720 --> 00:20:55,960
Speaker 4: computers and hacking, I go sit with him at lunch.

447
00:20:56,080 --> 00:20:58,040
Speaker 4: It just it made no difference to us, but we

448
00:20:58,119 --> 00:21:00,400
Speaker 4: made it a point. We made that our purpose. And

449
00:21:00,480 --> 00:21:03,879
Speaker 4: so in turn, we didn't have a lot of the

450
00:21:04,040 --> 00:21:06,760
Speaker 4: internal drama and dynamics in my class, and we had

451
00:21:06,760 --> 00:21:09,680
Speaker 4: a pretty big class. We just didn't have what the

452
00:21:10,240 --> 00:21:12,880
Speaker 4: class above me and below me had. But I'll also

453
00:21:12,920 --> 00:21:15,840
Speaker 4: tell you what else I learned. It was the value

454
00:21:15,840 --> 00:21:21,200
Speaker 4: of individual individuality. I mean I did not, at any

455
00:21:21,280 --> 00:21:26,040
Speaker 4: point in my upbringing start molding myself or fashioning my

456
00:21:26,200 --> 00:21:30,560
Speaker 4: interest after what was popular. And the best case example

457
00:21:30,600 --> 00:21:33,679
Speaker 4: I think is my favorite band when I was in

458
00:21:33,760 --> 00:21:37,399
Speaker 4: high school was Fleetwood Back Let's Go. A majority, I

459
00:21:37,400 --> 00:21:39,639
Speaker 4: mean a majority of their material had already been recorded

460
00:21:39,640 --> 00:21:42,200
Speaker 4: before I was born, and yet you know I got

461
00:21:42,400 --> 00:21:44,680
Speaker 4: what early two thousands. I mean, so you know it's

462
00:21:44,720 --> 00:21:46,560
Speaker 4: on the radio then, And it's not like I didn't

463
00:21:46,640 --> 00:21:49,200
Speaker 4: like that, But I would never hesitate to tell you

464
00:21:49,840 --> 00:21:52,000
Speaker 4: my favorite stuff was all written before I was born.

465
00:21:52,200 --> 00:21:53,760
Speaker 4: And you may have someone who poked fun at you

466
00:21:53,760 --> 00:21:57,399
Speaker 4: every now and then. I couldn't have cared less about it. Movies, tastes,

467
00:21:57,480 --> 00:22:00,760
Speaker 4: and music obviously were foregoing high school parties to play

468
00:22:00,760 --> 00:22:03,560
Speaker 4: softball on Friday night, so we didn't really care about

469
00:22:03,600 --> 00:22:05,600
Speaker 4: what the scene was. We just kind of created our own.

470
00:22:05,800 --> 00:22:08,840
Speaker 2: Did that lead to the trying to make beats and

471
00:22:08,960 --> 00:22:11,040
Speaker 2: rapping in class? I was also told that you and

472
00:22:11,080 --> 00:22:12,120
Speaker 2: someboddies used to do.

473
00:22:12,080 --> 00:22:12,760
Speaker 3: That on desk.

474
00:22:14,400 --> 00:22:18,720
Speaker 4: I fancy myself as a percussionist. I think one of

475
00:22:18,720 --> 00:22:21,800
Speaker 4: the greatest lyrics in all of music is Rhythm Carries

476
00:22:21,800 --> 00:22:25,639
Speaker 4: all the actions by Gloria Stefan, And she did the

477
00:22:25,640 --> 00:22:27,600
Speaker 4: best version of that song. I'm not saying she wrote it,

478
00:22:27,640 --> 00:22:32,120
Speaker 4: but I yes, I did that, and it wasn't It

479
00:22:32,240 --> 00:22:36,760
Speaker 4: wasn't that. I think it was nervous energy. Like if

480
00:22:36,800 --> 00:22:39,480
Speaker 4: I did not do that, if I didn't constantly beat

481
00:22:39,520 --> 00:22:41,560
Speaker 4: on a desk, I probably would have been doing something else.

482
00:22:41,600 --> 00:22:43,440
Speaker 4: It was a lot worse and got me in trouble

483
00:22:43,480 --> 00:22:47,440
Speaker 4: a lot more So, I think it was a good

484
00:22:48,080 --> 00:22:51,520
Speaker 4: valve with which to release nervous childhood energy.

485
00:22:51,720 --> 00:22:53,679
Speaker 2: You brought up baseball a little bit. I'd get to

486
00:22:53,680 --> 00:22:56,440
Speaker 2: touch on kind of your sports background. So you guys

487
00:22:56,440 --> 00:22:59,560
Speaker 2: are playing Griffin High School back in the day. Your

488
00:22:59,600 --> 00:23:04,160
Speaker 2: head co coach got ejected from a prior game, and

489
00:23:04,800 --> 00:23:09,199
Speaker 2: he didn't necessary follow the rules in regards to that.

490
00:23:09,240 --> 00:23:11,960
Speaker 3: Can you inlighten our listeners what he did in the woods?

491
00:23:13,680 --> 00:23:17,560
Speaker 4: Well, I want to see how specific i'd like to

492
00:23:17,600 --> 00:23:21,480
Speaker 4: get on this. Oh gosh, So why don't you tell

493
00:23:21,560 --> 00:23:24,199
Speaker 4: me what you know? And then I will go as

494
00:23:24,200 --> 00:23:24,920
Speaker 4: far as I can.

495
00:23:25,040 --> 00:23:25,399
Speaker 3: Okay.

496
00:23:25,480 --> 00:23:29,199
Speaker 2: So I was told that your head coach was suspended

497
00:23:29,240 --> 00:23:31,720
Speaker 2: for this game, but you guys really wanted to read

498
00:23:31,920 --> 00:23:34,639
Speaker 2: Grivin High School. So he dressed up his camouflage in

499
00:23:34,680 --> 00:23:38,880
Speaker 2: the woods and was reciting calls and plays and just

500
00:23:39,119 --> 00:23:40,879
Speaker 2: kind of letting your assistant coach want to do. Is

501
00:23:40,880 --> 00:23:43,160
Speaker 2: there is there more than that? Is there more details

502
00:23:43,160 --> 00:23:44,119
Speaker 2: that I need to hear about this?

503
00:23:44,840 --> 00:23:46,360
Speaker 4: Oh? No, this is this is accurate? Yes?

504
00:23:46,440 --> 00:23:46,680
Speaker 3: Okay?

505
00:23:46,720 --> 00:23:50,679
Speaker 4: So a coach who shall remain nameless absolutely did this.

506
00:23:50,720 --> 00:23:53,080
Speaker 4: I mean, listen, Bobby Valentine once got kicked out of

507
00:23:53,119 --> 00:23:55,320
Speaker 4: a major league game and popped back in the Mets

508
00:23:55,359 --> 00:23:58,280
Speaker 4: dugout with a fake mustache on. So we did not

509
00:23:58,359 --> 00:24:00,840
Speaker 4: really even do this as all that ethical. We didn't

510
00:24:00,840 --> 00:24:03,960
Speaker 4: think we were skirting any boundaries. And everybody in Harris

511
00:24:04,040 --> 00:24:06,560
Speaker 4: County has camouflage. That's like our version of a TYPESEEDO,

512
00:24:06,920 --> 00:24:09,320
Speaker 4: So we were all equipped. Everyone was equipped, including the

513
00:24:09,320 --> 00:24:13,160
Speaker 4: coaching staff. So yeah, we go play Griffin and he's out,

514
00:24:13,240 --> 00:24:15,760
Speaker 4: but he's not really out. And I cannot remember if

515
00:24:15,800 --> 00:24:19,600
Speaker 4: it was signals we used or actual radio technology that

516
00:24:19,680 --> 00:24:23,000
Speaker 4: we used. I will suffice it to say there were

517
00:24:23,040 --> 00:24:25,840
Speaker 4: no important calls made in that game by assistant coaches

518
00:24:26,280 --> 00:24:30,119
Speaker 4: that were not first approved of from the wooded area

519
00:24:30,560 --> 00:24:33,040
Speaker 4: beyond the leftfield LINEKA.

520
00:24:33,640 --> 00:24:36,240
Speaker 3: That's a I can only imagine high school seeing that.

521
00:24:36,320 --> 00:24:39,080
Speaker 2: If I was a fan, just the reaction in my

522
00:24:39,200 --> 00:24:42,080
Speaker 2: face would be pretty pretty incredible.

523
00:24:42,280 --> 00:24:44,120
Speaker 4: So let me give you. Let me give you one

524
00:24:44,119 --> 00:24:46,879
Speaker 4: more though. I mean, this same high school coach we're

525
00:24:46,920 --> 00:24:48,480
Speaker 4: going to play, I want to say it was Jordan

526
00:24:48,520 --> 00:24:50,280
Speaker 4: High School there in Columbus. One day, we're going to

527
00:24:50,280 --> 00:24:52,800
Speaker 4: play them, and it's cold. I don't care if it's

528
00:24:52,800 --> 00:24:56,680
Speaker 4: seventy degrees in December down in Georgia when baseball season comes,

529
00:24:56,720 --> 00:24:59,320
Speaker 4: when you open the season, it will always be windy

530
00:24:59,359 --> 00:25:02,800
Speaker 4: and cold, just the way atmospheric science works down there.

531
00:25:03,080 --> 00:25:05,960
Speaker 4: So it predictably it's like forty three degrees and it's

532
00:25:06,119 --> 00:25:09,640
Speaker 4: drizzly and raining sideways. So we're headed towards this game.

533
00:25:09,720 --> 00:25:11,600
Speaker 4: And this was back during an era where you could

534
00:25:11,640 --> 00:25:15,440
Speaker 4: still treat freshman however you wanted to. So we stopped

535
00:25:15,480 --> 00:25:17,600
Speaker 4: the bus. We're not even there yet. We stopped the

536
00:25:17,600 --> 00:25:20,280
Speaker 4: bus on the side of Highway one sixteen in Hamilton, Georgia,

537
00:25:21,080 --> 00:25:23,399
Speaker 4: and he calls for the freshman to come up to

538
00:25:23,400 --> 00:25:25,720
Speaker 4: the front of the bus and he says, go get

539
00:25:25,760 --> 00:25:28,200
Speaker 4: me some firewood. And they start laughing and he doesn't

540
00:25:28,200 --> 00:25:30,399
Speaker 4: even crack a mile and he says, go get me

541
00:25:30,480 --> 00:25:33,000
Speaker 4: some firewood. And so that's what he did. He just

542
00:25:33,040 --> 00:25:35,880
Speaker 4: sent the freshman out into the woods to bring him firewood.

543
00:25:35,920 --> 00:25:37,440
Speaker 4: They had no clue what to get. They didn't know

544
00:25:37,440 --> 00:25:39,920
Speaker 4: if they needed pine oak, did it already need to

545
00:25:39,960 --> 00:25:42,480
Speaker 4: be chopped down, And so they ended up dragging a

546
00:25:42,560 --> 00:25:46,280
Speaker 4: whole tree onto the bus and in the walkway. All

547
00:25:46,359 --> 00:25:48,359
Speaker 4: of this is a fire has it in the walkway?

548
00:25:49,160 --> 00:25:50,760
Speaker 4: We just had a tree that we took with us.

549
00:25:50,880 --> 00:25:53,240
Speaker 4: Jordan High School. That's that same coach. There are a

550
00:25:53,280 --> 00:25:55,200
Speaker 4: lot of stories about that coach. I had my own

551
00:25:55,240 --> 00:25:57,720
Speaker 4: show on the high school news at Harris County High

552
00:25:57,760 --> 00:26:00,920
Speaker 4: School and it was live, well it had been live.

553
00:26:01,560 --> 00:26:04,399
Speaker 4: What made them change the format is I had him

554
00:26:04,440 --> 00:26:06,879
Speaker 4: on the show one morning and he just proceeds to

555
00:26:06,960 --> 00:26:08,800
Speaker 4: use in any kind of language he wants to. Oh,

556
00:26:09,400 --> 00:26:11,440
Speaker 4: I don't know if he didn't realize the show was

557
00:26:11,480 --> 00:26:13,240
Speaker 4: going out to the whole school, or he didn't care

558
00:26:13,640 --> 00:26:15,359
Speaker 4: that it was going out to the whole school. But

559
00:26:16,280 --> 00:26:18,920
Speaker 4: the adult did not bear the brunt of the punishment. There,

560
00:26:19,160 --> 00:26:21,720
Speaker 4: your boy here bore the brunt of the punishment as

561
00:26:21,800 --> 00:26:24,199
Speaker 4: all of a junior in high school. So yes, there

562
00:26:24,240 --> 00:26:26,200
Speaker 4: are many a book who that could be written on

563
00:26:26,240 --> 00:26:28,320
Speaker 4: that coaching staff and that coach in generally.

564
00:26:28,359 --> 00:26:29,960
Speaker 3: All right, let's move on from high school.

565
00:26:30,119 --> 00:26:32,440
Speaker 2: Josh, and I ought to you know, I told you

566
00:26:32,520 --> 00:26:35,080
Speaker 2: there's some stuff I know I don't Did you go

567
00:26:35,200 --> 00:26:37,040
Speaker 2: to school anywhere post high school?

568
00:26:37,080 --> 00:26:38,639
Speaker 3: Or did you just kind of start working.

569
00:26:38,440 --> 00:26:41,199
Speaker 4: After well a little bit of both. So I went

570
00:26:41,280 --> 00:26:44,800
Speaker 4: to Columbus State University on the Hope Scholarship in Georgia.

571
00:26:44,920 --> 00:26:48,360
Speaker 4: That's the lottery based scholarship system for anyone who maintains

572
00:26:48,440 --> 00:26:51,359
Speaker 4: at least a B average in high school. And so

573
00:26:51,640 --> 00:26:54,000
Speaker 4: I got that and I went to Columbus State. But

574
00:26:54,080 --> 00:26:55,479
Speaker 4: I didn't know what I wanted to do. I had

575
00:26:55,600 --> 00:27:01,280
Speaker 4: really no strong idea of purpose, of identity, the things

576
00:27:01,359 --> 00:27:04,159
Speaker 4: that you really sometimes don't have figured out at that

577
00:27:04,280 --> 00:27:06,800
Speaker 4: age but hopefully you do. I didn't have those figured out.

578
00:27:06,840 --> 00:27:09,480
Speaker 4: So I realized I was wasting time and I was

579
00:27:09,560 --> 00:27:13,359
Speaker 4: wasting money, and so I stopped after a couple of

580
00:27:13,440 --> 00:27:16,160
Speaker 4: semesters for after a couple of years, and I went

581
00:27:16,240 --> 00:27:19,480
Speaker 4: and started working at a fabric warehouse in Columbus, David,

582
00:27:19,640 --> 00:27:24,280
Speaker 4: And that's exactly what that's exactly where that was. And

583
00:27:25,720 --> 00:27:27,440
Speaker 4: here's what I did figure out. I figured out I

584
00:27:27,440 --> 00:27:28,960
Speaker 4: didn't want to do that for the rest of my life.

585
00:27:29,000 --> 00:27:31,159
Speaker 4: So that was one thing I did get straight. But

586
00:27:31,240 --> 00:27:34,000
Speaker 4: there were a lot of formative years of my life

587
00:27:34,040 --> 00:27:36,440
Speaker 4: around that time. But I eventually did get back in

588
00:27:36,520 --> 00:27:39,600
Speaker 4: school and finish. So I graduated from Columbus State, which

589
00:27:39,920 --> 00:27:43,920
Speaker 4: pales in comparison to a lot of the a lot

590
00:27:44,000 --> 00:27:46,720
Speaker 4: of the bios that you get in our industry, everyone's

591
00:27:46,720 --> 00:27:51,360
Speaker 4: from Northwestern Syracuse, Georgia, and I just say, yeah, I'm

592
00:27:51,359 --> 00:27:54,080
Speaker 4: a Cougar and they say, oh, oh, you went to Houston.

593
00:27:54,119 --> 00:27:54,760
Speaker 4: That's interesting.

594
00:27:55,040 --> 00:28:00,639
Speaker 2: No, I went, But like that's what makes this the great, right,

595
00:28:01,040 --> 00:28:02,920
Speaker 2: I mean, I went to Arkansas, but it's not It

596
00:28:03,080 --> 00:28:08,639
Speaker 2: pales in comparison to Northwestern Syracuse and Missouri. And I

597
00:28:08,760 --> 00:28:11,080
Speaker 2: have some friends that went to each of those institutions.

598
00:28:11,119 --> 00:28:13,159
Speaker 2: But there's also some cocky you know what's that went

599
00:28:13,200 --> 00:28:14,520
Speaker 2: to each of their and they're not much.

600
00:28:14,440 --> 00:28:16,679
Speaker 3: Better than us. L They just they think they are.

601
00:28:16,760 --> 00:28:18,400
Speaker 3: That's why. And that's what great.

602
00:28:18,440 --> 00:28:22,240
Speaker 2: And what's awesome about your story, Josh, is while you're

603
00:28:22,240 --> 00:28:25,159
Speaker 2: working in this fabric company, you're realizing one what you

604
00:28:25,200 --> 00:28:27,080
Speaker 2: don't want to do with your life, Like I kind

605
00:28:27,080 --> 00:28:30,159
Speaker 2: of was my first semester doing the accounting stuff. And

606
00:28:30,280 --> 00:28:33,120
Speaker 2: two you latched on to a certain guy that worked

607
00:28:33,119 --> 00:28:36,000
Speaker 2: at ESPN now heads up the Fox Sports Radio, and

608
00:28:36,080 --> 00:28:37,440
Speaker 2: that is Colin Coward.

609
00:28:37,520 --> 00:28:39,280
Speaker 3: And I love Coward. He is great.

610
00:28:39,320 --> 00:28:42,360
Speaker 2: I wish he'd talked more college football. He's more now

611
00:28:42,560 --> 00:28:45,880
Speaker 2: NFL and professional sports, just because based on his marketing

612
00:28:45,960 --> 00:28:49,680
Speaker 2: based on his listeners. But that's your your guy that

613
00:28:49,760 --> 00:28:52,920
Speaker 2: you're like, Man, this guy really likes what he wants

614
00:28:53,000 --> 00:28:55,360
Speaker 2: to do, and that's guy. Based on what I've heard,

615
00:28:55,440 --> 00:28:57,280
Speaker 2: based on what I've heard you say, it seems like

616
00:28:57,360 --> 00:28:58,479
Speaker 2: that kind of sparked everything.

617
00:28:59,760 --> 00:29:02,600
Speaker 4: Well. It did. It was a very very big driving force.

618
00:29:02,720 --> 00:29:05,840
Speaker 4: And I want to tell people who listen to Colin

619
00:29:05,920 --> 00:29:09,240
Speaker 4: Calvert now or who are familiar with him now, his

620
00:29:10,040 --> 00:29:13,560
Speaker 4: format was much different back then. He was the only guy,

621
00:29:14,240 --> 00:29:17,480
Speaker 4: as far as I could hear on national radio that

622
00:29:17,640 --> 00:29:20,640
Speaker 4: taught college football extensively. And he was new at that

623
00:29:20,720 --> 00:29:22,960
Speaker 4: point at ESPN Radio when I would have been listening

624
00:29:23,000 --> 00:29:25,280
Speaker 4: to him, and so I would listen to him every morning,

625
00:29:25,360 --> 00:29:28,120
Speaker 4: I mean ten am to one pm. That was a

626
00:29:28,240 --> 00:29:30,400
Speaker 4: very very critical time of the day because you would

627
00:29:30,400 --> 00:29:33,600
Speaker 4: get in and you would get through your morning caffeine high,

628
00:29:33,880 --> 00:29:37,360
Speaker 4: and you would unload the freight truck, and the whole

629
00:29:37,360 --> 00:29:39,200
Speaker 4: time you're looking forward to ten am, because if you

630
00:29:39,240 --> 00:29:41,320
Speaker 4: can get to ten am, he's going to carry you

631
00:29:41,440 --> 00:29:43,480
Speaker 4: to lunch. And then when you get back from lunch,

632
00:29:43,840 --> 00:29:46,080
Speaker 4: you're just running out to plot till you leave. And

633
00:29:46,200 --> 00:29:48,840
Speaker 4: that's kind of the way your day was structured and

634
00:29:48,960 --> 00:29:50,840
Speaker 4: so I would listen to Colin Calverd and what I

635
00:29:51,000 --> 00:29:55,440
Speaker 4: realized is how differently he went about approaching his craft

636
00:29:55,880 --> 00:29:57,960
Speaker 4: than everyone else I listened to. And that's not to

637
00:29:58,000 --> 00:30:00,960
Speaker 4: speak ill of everyone else, but it is compliment his

638
00:30:01,640 --> 00:30:05,880
Speaker 4: individuality and his uniqueness. You could clearly tell there was

639
00:30:05,920 --> 00:30:09,280
Speaker 4: a style that was all his, and that approach appealed

640
00:30:09,320 --> 00:30:11,880
Speaker 4: to me. His formatty, his delivery, it appealed to me,

641
00:30:12,600 --> 00:30:16,600
Speaker 4: and I, unbeknownst to even myself at the time, I

642
00:30:16,760 --> 00:30:19,240
Speaker 4: kind of started to craft a lot of the way

643
00:30:19,360 --> 00:30:22,840
Speaker 4: that I viewed sports and learning to observe them instead

644
00:30:22,840 --> 00:30:25,760
Speaker 4: of just watching them. Some of it, I would even

645
00:30:25,840 --> 00:30:28,600
Speaker 4: venture to say a lot of it was molded after

646
00:30:28,840 --> 00:30:31,680
Speaker 4: kind of what I heard, and I called it observational

647
00:30:31,720 --> 00:30:35,280
Speaker 4: listening as well what I observed through listening to him

648
00:30:35,720 --> 00:30:38,080
Speaker 4: and him doing what he did. But that's also the

649
00:30:38,160 --> 00:30:43,040
Speaker 4: time where I started to actually grasp the concept that

650
00:30:43,360 --> 00:30:46,360
Speaker 4: you could do what you love for a living, which

651
00:30:46,400 --> 00:30:49,600
Speaker 4: I never got before. That sounds very hyperbolic, but that's reality.

652
00:30:50,120 --> 00:30:53,640
Speaker 4: I grew up thinking that your job is always going

653
00:30:53,720 --> 00:30:55,680
Speaker 4: to be your job. So whatever I end up doing

654
00:30:55,760 --> 00:30:57,240
Speaker 4: for a living, that's going to be something that I

655
00:30:58,080 --> 00:31:02,400
Speaker 4: tolerate at best and I hate at worst, but I

656
00:31:02,600 --> 00:31:04,920
Speaker 4: love college football. That's just something that's going to be

657
00:31:04,960 --> 00:31:08,480
Speaker 4: a weekend thing for me. It only then started to

658
00:31:08,600 --> 00:31:11,760
Speaker 4: dawn on me that if you have the ability, and

659
00:31:11,920 --> 00:31:15,040
Speaker 4: you have the grint and the passion, you may actually

660
00:31:15,160 --> 00:31:18,000
Speaker 4: be able to do something in this line of work.

661
00:31:18,760 --> 00:31:21,600
Speaker 4: It wasn't until years later that I finally got the

662
00:31:21,680 --> 00:31:24,400
Speaker 4: ability to be on air myself, but that was that

663
00:31:24,560 --> 00:31:26,360
Speaker 4: was sort of the spark for a lot of different

664
00:31:26,400 --> 00:31:27,400
Speaker 4: changes that happened for me.

665
00:31:28,080 --> 00:31:30,360
Speaker 2: We're talking with Josh paid twenty four to seven Sports

666
00:31:30,400 --> 00:31:34,280
Speaker 2: at Lake Kick. Josh, so my timeline of the fabric

667
00:31:34,480 --> 00:31:37,120
Speaker 2: to the TV station radio or maybe it was vice

668
00:31:37,200 --> 00:31:38,840
Speaker 2: versa out of twenty four to seven Sports, it's a

669
00:31:38,840 --> 00:31:41,120
Speaker 2: little uncertain. I feel like I've gotten bits and pieces.

670
00:31:41,560 --> 00:31:46,000
Speaker 2: But Josh, walk us through. What was your initial first

671
00:31:46,200 --> 00:31:47,800
Speaker 2: job in this industry?

672
00:31:50,400 --> 00:31:52,960
Speaker 4: So I'm trying to shut you off here because there's

673
00:31:52,960 --> 00:31:56,160
Speaker 4: a there's a leaf blower outside. So my first job,

674
00:31:56,280 --> 00:31:59,040
Speaker 4: here's how this ended up unfolding. I would in the

675
00:31:59,120 --> 00:32:04,280
Speaker 4: afternoons listen to a feed out of Columbus Georgia WIOL.

676
00:32:04,480 --> 00:32:06,320
Speaker 4: It was the esp AND radio affiliate, and there was

677
00:32:06,320 --> 00:32:08,960
Speaker 4: an afternoon drive show there that would come on, and

678
00:32:09,160 --> 00:32:11,080
Speaker 4: I started listening to it, and that's kind of how

679
00:32:11,160 --> 00:32:14,560
Speaker 4: I wrapped up my work day. And so, you know,

680
00:32:14,640 --> 00:32:17,600
Speaker 4: around the time that we were just discussing, I figure, look,

681
00:32:17,720 --> 00:32:20,240
Speaker 4: I don't have a family member or a relative that

682
00:32:20,360 --> 00:32:22,960
Speaker 4: works in this business. I don't have a college degree

683
00:32:23,000 --> 00:32:25,600
Speaker 4: period at this time, I don't have any connections. The

684
00:32:25,760 --> 00:32:27,760
Speaker 4: only way that I'm going to be able to get

685
00:32:27,760 --> 00:32:29,400
Speaker 4: my foot in the door is just to cold call

686
00:32:29,520 --> 00:32:32,320
Speaker 4: my way in. And so I started badgering the program

687
00:32:32,440 --> 00:32:35,400
Speaker 4: director there at the ESPN radio affiliate, who was also

688
00:32:35,440 --> 00:32:38,360
Speaker 4: the host of the afternoon drive show. I wasn't asking

689
00:32:38,440 --> 00:32:40,400
Speaker 4: him for a job. I mean that was still well

690
00:32:40,480 --> 00:32:42,240
Speaker 4: out of the scope of what I thought was possible.

691
00:32:42,560 --> 00:32:44,120
Speaker 4: I just wanted to be able to come in and

692
00:32:44,200 --> 00:32:47,400
Speaker 4: observe because I'd never seen live production. I'd never seen

693
00:32:47,560 --> 00:32:51,080
Speaker 4: that side of the curtain before. And finally he answered me,

694
00:32:51,160 --> 00:32:53,680
Speaker 4: and he said, yeah, you can come in here. And

695
00:32:53,800 --> 00:32:55,360
Speaker 4: so I started coming in there a couple of days

696
00:32:55,400 --> 00:32:58,000
Speaker 4: a week and just watching the show. And one day

697
00:32:58,200 --> 00:33:01,240
Speaker 4: his co host was not much advanced warning called in

698
00:33:01,360 --> 00:33:05,800
Speaker 4: stick and he said, look, I got a mic here.

699
00:33:05,880 --> 00:33:09,160
Speaker 4: I mean, if you want to hop on. Yeah, And

700
00:33:09,680 --> 00:33:11,640
Speaker 4: you didn't have time to be nervous or anything like that.

701
00:33:11,760 --> 00:33:13,880
Speaker 4: It's just pop in and go, which is probably the

702
00:33:13,920 --> 00:33:16,720
Speaker 4: best way for it to happen. And so I jumped

703
00:33:16,760 --> 00:33:19,240
Speaker 4: in and it's an afternoon drive show, it's taller base,

704
00:33:19,560 --> 00:33:22,120
Speaker 4: it's in the middle of the college football season. I mean,

705
00:33:22,160 --> 00:33:23,640
Speaker 4: that was the most fun I had ever had, and

706
00:33:23,720 --> 00:33:26,680
Speaker 4: it felt so natural. And I'll tell you why it

707
00:33:26,720 --> 00:33:30,840
Speaker 4: felt natural. One thing that I had learned listening to

708
00:33:30,920 --> 00:33:33,960
Speaker 4: a speaker a couple of years earlier was you got

709
00:33:34,120 --> 00:33:36,600
Speaker 4: to learn how. You got to learn the difference between

710
00:33:36,680 --> 00:33:39,239
Speaker 4: spending your time and investing your time. And I did

711
00:33:39,280 --> 00:33:43,160
Speaker 4: a time inventory exercise of how I went about my day,

712
00:33:44,160 --> 00:33:46,000
Speaker 4: and I looked at all the time that was spent

713
00:33:46,160 --> 00:33:48,800
Speaker 4: versus the time that was invested, and I realized a

714
00:33:48,840 --> 00:33:51,200
Speaker 4: lot of the time I was spending, in other words,

715
00:33:51,240 --> 00:33:53,880
Speaker 4: time that you're wasting on something you don't get back,

716
00:33:54,320 --> 00:33:56,800
Speaker 4: was just driving around in my truck, because I was

717
00:33:56,920 --> 00:33:59,720
Speaker 4: doing that going to class, going to work. And so

718
00:33:59,920 --> 00:34:03,040
Speaker 4: I realized there's about an hour and a half per

719
00:34:03,160 --> 00:34:06,400
Speaker 4: day that I'm in this Toyota tundra here that I'm

720
00:34:06,440 --> 00:34:09,360
Speaker 4: not really using to better myself. I'm just listening to music,

721
00:34:09,880 --> 00:34:12,360
Speaker 4: and so I started to hit the mute button and

722
00:34:12,480 --> 00:34:14,480
Speaker 4: I just started to pretend that I was on radio,

723
00:34:14,840 --> 00:34:18,040
Speaker 4: and I was just practice for hours a week, and

724
00:34:18,480 --> 00:34:21,279
Speaker 4: I didn't really know what I was practicing for. But

725
00:34:21,480 --> 00:34:24,279
Speaker 4: I got myself to be halfway decent. And when I

726
00:34:24,360 --> 00:34:27,000
Speaker 4: got put on air that day, he thought I had

727
00:34:27,080 --> 00:34:29,360
Speaker 4: lied to him. The show was over. He asked me,

728
00:34:29,600 --> 00:34:31,359
Speaker 4: where have you worked before I saw him, I haven't

729
00:34:31,400 --> 00:34:33,400
Speaker 4: ever done anything in radio. Well he thought I was

730
00:34:33,520 --> 00:34:36,880
Speaker 4: lying because it sounded like I had gotten so many repetitions.

731
00:34:37,080 --> 00:34:39,239
Speaker 4: Well that was because I had. I had just done

732
00:34:39,280 --> 00:34:40,840
Speaker 4: it away from a live mic. I had done it

733
00:34:40,880 --> 00:34:43,239
Speaker 4: in the driver's seat of my truck. But I give

734
00:34:43,360 --> 00:34:46,200
Speaker 4: everyone that advice now when I do consultations, which I

735
00:34:46,280 --> 00:34:49,080
Speaker 4: do a lot this time of year especially, I'll tell

736
00:34:49,160 --> 00:34:52,960
Speaker 4: a lot of kids, you are making the mistake of

737
00:34:53,080 --> 00:34:55,120
Speaker 4: thinking that someone has to put you in a fancy

738
00:34:55,160 --> 00:34:59,000
Speaker 4: looking studio, and you got to have noise cancellation technology,

739
00:34:59,080 --> 00:35:00,440
Speaker 4: and you got to have a re line on it

740
00:35:00,440 --> 00:35:03,399
Speaker 4: in front of you. If you got an empty room

741
00:35:03,560 --> 00:35:07,160
Speaker 4: right now, you got a practice field. And if you've

742
00:35:07,200 --> 00:35:09,960
Speaker 4: got an idea in your mind and a working voice.

743
00:35:10,360 --> 00:35:13,080
Speaker 4: You've got a practice field. Go get to work out

744
00:35:13,120 --> 00:35:15,320
Speaker 4: of the spotlight where no one can see me. Go

745
00:35:15,480 --> 00:35:18,480
Speaker 4: screw up, go work out all the kings. And fortunately

746
00:35:19,120 --> 00:35:21,560
Speaker 4: I did that to where I certainly wasn't a finished

747
00:35:21,600 --> 00:35:23,960
Speaker 4: product then, nor am I now, But I had enough

748
00:35:24,600 --> 00:35:27,080
Speaker 4: functionality about myself to where I could hold my own

749
00:35:27,600 --> 00:35:29,680
Speaker 4: and they never took me off air after that day.

750
00:35:29,800 --> 00:35:32,279
Speaker 4: I was on radio every week after that.

751
00:35:32,760 --> 00:35:33,440
Speaker 3: Well pisses me.

752
00:35:33,480 --> 00:35:36,799
Speaker 2: Off because you never use a filler in your show,

753
00:35:37,000 --> 00:35:39,680
Speaker 2: and I'm waiting, I'm waiting, I'm waiting.

754
00:35:39,400 --> 00:35:40,399
Speaker 3: And there's not just one.

755
00:35:40,600 --> 00:35:42,560
Speaker 2: So and you do the same thing I do, Josh,

756
00:35:42,640 --> 00:35:45,040
Speaker 2: because whether it was the speech that I gave at

757
00:35:45,080 --> 00:35:48,040
Speaker 2: my buddy's wedding this weekend, or just thinking about a

758
00:35:48,120 --> 00:35:50,800
Speaker 2: segment for the next time, trying to walk through it

759
00:35:50,880 --> 00:35:52,520
Speaker 2: and stuff. I thought I was the only one to

760
00:35:52,600 --> 00:35:54,520
Speaker 2: do that on the road, but you definitely did it

761
00:35:54,600 --> 00:35:56,799
Speaker 2: before I did, so I think that's a pretty cool.

762
00:35:56,840 --> 00:35:59,120
Speaker 2: So they don't take you off the air. Are you

763
00:35:59,440 --> 00:36:01,880
Speaker 2: initially featured with the Guy in drive Time or do

764
00:36:01,920 --> 00:36:03,719
Speaker 2: they put you in another spot? How did that work out?

765
00:36:04,920 --> 00:36:09,200
Speaker 4: Yeah? I appeared alongside the Guy in Drive Time and

766
00:36:09,239 --> 00:36:11,480
Speaker 4: then We eventually got to the point where when he

767
00:36:11,560 --> 00:36:14,520
Speaker 4: went on vacation, I just filled in with hosting cities

768
00:36:15,000 --> 00:36:18,080
Speaker 4: and that happened fairly quickly, actually, And so of course,

769
00:36:18,120 --> 00:36:20,360
Speaker 4: you have this grand idea of what your show is

770
00:36:20,360 --> 00:36:22,200
Speaker 4: going to look like and you're going to revolutionize the

771
00:36:22,320 --> 00:36:25,279
Speaker 4: radio industry, and then someone puts that mic in your

772
00:36:25,400 --> 00:36:27,120
Speaker 4: hand and you got to drive the bus, and you

773
00:36:27,239 --> 00:36:30,000
Speaker 4: realize how hard it is to anchor a show, as

774
00:36:30,040 --> 00:36:33,080
Speaker 4: to host a show. You know, you grew up and

775
00:36:33,120 --> 00:36:34,719
Speaker 4: you listen to it, you think I was just talking

776
00:36:34,719 --> 00:36:37,880
Speaker 4: about sports. That's the tip of the iceberg. And if

777
00:36:37,960 --> 00:36:39,879
Speaker 4: they put you in the co hosting chair, maybe it's

778
00:36:39,880 --> 00:36:42,040
Speaker 4: a little bit easier. When you got to ride that

779
00:36:42,120 --> 00:36:45,160
Speaker 4: thing solo, that is a different world. But I'll tell

780
00:36:45,160 --> 00:36:49,960
Speaker 4: you this. I also resolved in my mind around that

781
00:36:50,120 --> 00:36:53,520
Speaker 4: time to make it my mission to be able to

782
00:36:53,600 --> 00:36:56,080
Speaker 4: perfect that, because I realized how hard it was to

783
00:36:56,239 --> 00:36:59,560
Speaker 4: solo anchor and keep people's attention. It was the second

784
00:36:59,560 --> 00:37:03,480
Speaker 4: part there. If you can ever do that effectively, you

785
00:37:04,000 --> 00:37:06,680
Speaker 4: become virtually irreplaceable, because there are so few people who

786
00:37:06,760 --> 00:37:09,879
Speaker 4: can execute that at a high level. And I've worked

787
00:37:09,920 --> 00:37:12,520
Speaker 4: on it ever since, but I did that for two

788
00:37:12,640 --> 00:37:14,680
Speaker 4: or three years, and I get a call one day

789
00:37:15,040 --> 00:37:17,200
Speaker 4: that I let go to voicemail because I didn't recognize

790
00:37:17,200 --> 00:37:20,120
Speaker 4: the number. And I listened to my voicemail after I'm

791
00:37:20,160 --> 00:37:23,759
Speaker 4: leaving the station that day, and it's a guy that

792
00:37:23,960 --> 00:37:28,040
Speaker 4: is the general manager of the WLTZ NBC thirty eight

793
00:37:28,160 --> 00:37:31,000
Speaker 4: station TV station down there at Columbus, And he said,

794
00:37:31,040 --> 00:37:32,920
Speaker 4: you don't know me, We've never met or anything, but

795
00:37:33,640 --> 00:37:35,640
Speaker 4: I listened to you every day on my drive home,

796
00:37:36,080 --> 00:37:39,440
Speaker 4: and me and my sales general manager, we have an idea.

797
00:37:39,560 --> 00:37:43,320
Speaker 4: We want to do a weeknight college football show here locally,

798
00:37:44,280 --> 00:37:46,600
Speaker 4: and we think you're the perfect guy for it. Would

799
00:37:46,640 --> 00:37:49,000
Speaker 4: you be interested in that? And I've never been on TV,

800
00:37:49,080 --> 00:37:52,080
Speaker 4: I've barely been on radio. And I told him that.

801
00:37:52,200 --> 00:37:54,120
Speaker 4: He said, look, we'll make it work. You know, we're

802
00:37:54,120 --> 00:37:56,960
Speaker 4: willing to take a chance here. And so I end

803
00:37:57,080 --> 00:37:59,680
Speaker 4: up doing that and also ended up being their sports anchor.

804
00:38:00,080 --> 00:38:02,640
Speaker 4: I ended up elevating to news anchor after a couple

805
00:38:02,680 --> 00:38:04,759
Speaker 4: of years. I want you to keep in mind, I

806
00:38:04,880 --> 00:38:08,160
Speaker 4: have not completed my schooling as I'm being offered this job,

807
00:38:08,719 --> 00:38:12,040
Speaker 4: so still qualified would be the understatement of the year.

808
00:38:12,960 --> 00:38:16,840
Speaker 4: But I ended up with a huge break there, and

809
00:38:17,200 --> 00:38:20,600
Speaker 4: I'm forever grateful for that. But not only did I

810
00:38:21,239 --> 00:38:24,200
Speaker 4: parlay that into being able to experience the full gamut

811
00:38:24,239 --> 00:38:27,160
Speaker 4: of production. You know, live television production is a whole

812
00:38:27,200 --> 00:38:30,080
Speaker 4: different animal. I was able to see that. I was

813
00:38:30,120 --> 00:38:32,840
Speaker 4: able to learn formatting, I was able to learn everything

814
00:38:32,880 --> 00:38:36,520
Speaker 4: from terminology to the psychology behind television. I was able

815
00:38:36,520 --> 00:38:39,760
Speaker 4: to learn all that, and that really was a huge

816
00:38:39,840 --> 00:38:42,520
Speaker 4: benefit for me because we get down the road a

817
00:38:42,560 --> 00:38:46,120
Speaker 4: little ways and my contract is coming up, and I

818
00:38:46,280 --> 00:38:48,160
Speaker 4: certainly know I don't want to be a news anchor

819
00:38:48,200 --> 00:38:51,279
Speaker 4: for the rest of my life, but I also knew

820
00:38:51,719 --> 00:38:54,520
Speaker 4: that who It's going to be really hard for me

821
00:38:54,560 --> 00:38:56,080
Speaker 4: to do what I want to do. That's what I

822
00:38:56,160 --> 00:38:58,400
Speaker 4: wanted to do, is what I'm doing right now. I

823
00:38:58,480 --> 00:39:00,560
Speaker 4: wanted to have my own college football shit, That's what

824
00:39:00,640 --> 00:39:02,839
Speaker 4: I wanted to focus on all year long. I wanted

825
00:39:02,880 --> 00:39:04,840
Speaker 4: to make it the biggest college football brand in the country,

826
00:39:05,200 --> 00:39:07,880
Speaker 4: and I wanted to totally call my shots. Obviously, you

827
00:39:07,960 --> 00:39:10,719
Speaker 4: had zero leftishkin my position at the time to do

828
00:39:10,840 --> 00:39:14,160
Speaker 4: any of those things. But what I did know the

829
00:39:14,280 --> 00:39:17,279
Speaker 4: day I saw Facebook Live and YouTube Live for the

830
00:39:17,320 --> 00:39:21,240
Speaker 4: first time, I knew the opportunity was there. Those were barriers.

831
00:39:21,400 --> 00:39:24,879
Speaker 4: I mean, I can't stress enough to your listeners how

832
00:39:25,080 --> 00:39:29,880
Speaker 4: huge the barriers were that were broken down by the

833
00:39:30,280 --> 00:39:34,560
Speaker 4: concept of live web streaming and live digital media streaming.

834
00:39:34,760 --> 00:39:39,040
Speaker 4: Because all of a sudden, overhead and distribution, which were

835
00:39:39,080 --> 00:39:41,680
Speaker 4: the two things that were always the gatekeepers that kept

836
00:39:41,680 --> 00:39:44,359
Speaker 4: people like me out, they were gone. You didn't need

837
00:39:44,480 --> 00:39:49,080
Speaker 4: overhead anymore. You didn't need multi million dollar studios and equipment.

838
00:39:49,200 --> 00:39:53,000
Speaker 4: Your phone was your equipment. The distribution. You didn't need

839
00:39:53,120 --> 00:39:56,720
Speaker 4: multi million dollar contracts with local stations all over the country,

840
00:39:56,760 --> 00:40:00,400
Speaker 4: and you didn't need the relationships you're following the Internet.

841
00:40:00,560 --> 00:40:03,879
Speaker 4: That was your distribution. I just needed to be able

842
00:40:03,920 --> 00:40:07,360
Speaker 4: to get a product out. And so after our newscast

843
00:40:07,480 --> 00:40:09,719
Speaker 4: every night, I started going over in our control room

844
00:40:10,239 --> 00:40:12,680
Speaker 4: and I just started going on Facebook Live and talking

845
00:40:12,719 --> 00:40:15,320
Speaker 4: about college football. I got in trouble for it because

846
00:40:15,360 --> 00:40:16,800
Speaker 4: obviously you can't be doing that.

847
00:40:17,000 --> 00:40:18,239
Speaker 3: Why are you doing this?

848
00:40:18,480 --> 00:40:21,239
Speaker 4: I'm paying you, Yeah, sure, yeah, you know, you know

849
00:40:21,360 --> 00:40:23,080
Speaker 4: the old grill, And that's fine. I mean I would

850
00:40:23,080 --> 00:40:25,600
Speaker 4: have said the same thing if I was the GM there. Well,

851
00:40:25,640 --> 00:40:28,960
Speaker 4: it comes time for my contract to be renewed, and

852
00:40:29,280 --> 00:40:31,840
Speaker 4: I was not going to renew We got down to

853
00:40:31,920 --> 00:40:35,840
Speaker 4: the last day actually, and I told the general manager

854
00:40:35,880 --> 00:40:38,000
Speaker 4: there in the news director, as we said in the office.

855
00:40:38,800 --> 00:40:40,840
Speaker 4: They were asking me, what are you going to do, Like,

856
00:40:40,920 --> 00:40:43,359
Speaker 4: how are you just walking away? We're offering you really

857
00:40:43,400 --> 00:40:45,879
Speaker 4: good money, which they were way more money than I've

858
00:40:45,920 --> 00:40:49,560
Speaker 4: ever made. And I said, I appreciate it, please don't

859
00:40:49,600 --> 00:40:51,880
Speaker 4: mistake me. And I appreciate the opportunity you've given me,

860
00:40:51,960 --> 00:40:53,719
Speaker 4: but this is not ultimately what I want to do.

861
00:40:54,520 --> 00:40:56,120
Speaker 4: And so they asked, what do you want to do?

862
00:40:56,239 --> 00:40:58,960
Speaker 4: And I told them, and so they said, well, obviously

863
00:40:59,080 --> 00:41:01,839
Speaker 4: you understand we cannot allow you to do that as

864
00:41:01,880 --> 00:41:05,640
Speaker 4: an employee at the station. But here's a potential workaround.

865
00:41:06,480 --> 00:41:10,399
Speaker 4: And the workaround was stay on board, keep anchoring news,

866
00:41:11,440 --> 00:41:14,320
Speaker 4: but work ten ninety nine, so work as an independent contractor.

867
00:41:14,360 --> 00:41:16,439
Speaker 4: Now you're going to make less money, far less money.

868
00:41:16,520 --> 00:41:19,759
Speaker 3: But it was like a month, right, Josh, Sure, Sure,

869
00:41:19,840 --> 00:41:20,640
Speaker 3: it was no money.

870
00:41:20,520 --> 00:41:23,359
Speaker 4: No money at all, but it was worth its weight

871
00:41:23,400 --> 00:41:25,880
Speaker 4: in gold because the trade off was I got that

872
00:41:26,080 --> 00:41:29,040
Speaker 4: studio and I got that control room for three nights

873
00:41:29,080 --> 00:41:31,840
Speaker 4: a week to do with whatever I wanted. And I

874
00:41:32,160 --> 00:41:35,080
Speaker 4: used that to build a brand new YouTube channel and

875
00:41:35,280 --> 00:41:37,799
Speaker 4: we called it Lake kick game as it is now,

876
00:41:38,239 --> 00:41:39,920
Speaker 4: and we did it three nights a week at eight

877
00:41:39,960 --> 00:41:42,480
Speaker 4: eastern seventh Central, the exact same way we do it now.

878
00:41:42,880 --> 00:41:46,880
Speaker 4: And we were doing a full length live college football

879
00:41:46,960 --> 00:41:50,480
Speaker 4: show from a fully functioning TV studio, which is a

880
00:41:50,600 --> 00:41:52,640
Speaker 4: huge leg up on any kind of competition you have

881
00:41:52,760 --> 00:41:56,120
Speaker 4: out there. And we made that seeing an immediate success,

882
00:41:56,440 --> 00:41:58,799
Speaker 4: got a lot of traction and got a call about

883
00:41:58,840 --> 00:42:00,680
Speaker 4: a year and a half two years later from CBS

884
00:42:00,800 --> 00:42:03,040
Speaker 4: and twenty four to seven. Shanon Terry called me and said,

885
00:42:03,600 --> 00:42:05,920
Speaker 4: come do that for us. How about that? I said, well,

886
00:42:06,440 --> 00:42:08,080
Speaker 4: how about you send me a contract and show me

887
00:42:08,080 --> 00:42:08,600
Speaker 4: where to sign.

888
00:42:09,640 --> 00:42:09,799
Speaker 3: Yeah.

889
00:42:10,400 --> 00:42:14,000
Speaker 2: One of the Actually, I'm gonna be honest, the reason

890
00:42:14,080 --> 00:42:16,359
Speaker 2: that I started this podcast is because of the Wins

891
00:42:16,400 --> 00:42:19,000
Speaker 2: and Losses podcast that I listened with Klay Travis and

892
00:42:19,360 --> 00:42:22,279
Speaker 2: Shannon Terry on the way to Ashville, Tennessee, where you're

893
00:42:22,360 --> 00:42:24,120
Speaker 2: currently at, and I'm listening to his story.

894
00:42:24,200 --> 00:42:26,879
Speaker 3: That dude, you talk about success, Anything.

895
00:42:26,640 --> 00:42:29,120
Speaker 2: He touches turns to gold, and that guy just works

896
00:42:29,360 --> 00:42:32,839
Speaker 2: and works and works rivals CBS and twenty four seven

897
00:42:32,880 --> 00:42:34,919
Speaker 2: Sports on three. I know he's got some other things

898
00:42:34,960 --> 00:42:37,920
Speaker 2: that he's involved with as well, but he get a

899
00:42:38,000 --> 00:42:41,040
Speaker 2: call and I've talked to Trey Biddy about this, who

900
00:42:41,120 --> 00:42:43,920
Speaker 2: you know and just kind of that whole setup in

901
00:42:44,040 --> 00:42:47,600
Speaker 2: everything when you get a call from someone you've admired

902
00:42:47,640 --> 00:42:49,719
Speaker 2: for so long, Like Josh, I'm lucky in the since

903
00:42:49,760 --> 00:42:51,919
Speaker 2: where the guys that I grew up reading the state,

904
00:42:52,000 --> 00:42:53,720
Speaker 2: the guys that I grew up listening to on radio,

905
00:42:53,960 --> 00:42:55,920
Speaker 2: and the guys that grew up doing TV and gals

906
00:42:55,960 --> 00:42:58,600
Speaker 2: as well, I have relationships with them now and in

907
00:42:58,719 --> 00:43:01,120
Speaker 2: college and high school and elementary and middle school. I

908
00:43:01,200 --> 00:43:03,319
Speaker 2: was like, these are the greatest people ever, and now

909
00:43:03,360 --> 00:43:05,960
Speaker 2: we have relationships. You obviously worked for a guy that

910
00:43:06,040 --> 00:43:09,600
Speaker 2: you relative respect. How did you initially take Did you

911
00:43:09,680 --> 00:43:12,080
Speaker 2: have to just kind of sit there and pause when

912
00:43:12,120 --> 00:43:15,759
Speaker 2: you heard he this is Shannon Terry come work for us.

913
00:43:16,480 --> 00:43:17,719
Speaker 3: What was your initial reactions?

914
00:43:17,760 --> 00:43:20,440
Speaker 4: Man, Well, I'll tell you. My initial reaction was I

915
00:43:20,520 --> 00:43:23,040
Speaker 4: sent him to voicemail, just like I did the general

916
00:43:23,080 --> 00:43:26,080
Speaker 4: manager of the TV station, because I didn't recognize the number.

917
00:43:26,760 --> 00:43:30,279
Speaker 4: So I got a chance to compose myself because I

918
00:43:30,400 --> 00:43:32,320
Speaker 4: listened to the voicemail and I knew who it was,

919
00:43:33,120 --> 00:43:36,520
Speaker 4: and I called him back eventually, And by eventually, I

920
00:43:36,600 --> 00:43:39,120
Speaker 4: mean like five minutes later, I called him back, and

921
00:43:40,120 --> 00:43:42,600
Speaker 4: I was able to at least put on a face

922
00:43:42,640 --> 00:43:46,360
Speaker 4: of composure. In reality, I had followed him for quite

923
00:43:46,440 --> 00:43:49,440
Speaker 4: a while. Yeah, and I so I knew everything there well.

924
00:43:49,440 --> 00:43:51,319
Speaker 4: I mean I could have recited his bio to him

925
00:43:51,360 --> 00:43:53,759
Speaker 4: before he ever had called me. And so it was

926
00:43:53,800 --> 00:43:55,680
Speaker 4: a very big deal. It was a very big deal.

927
00:43:55,719 --> 00:43:59,200
Speaker 4: But I will tell you this not to sound arrogant

928
00:43:59,239 --> 00:44:02,920
Speaker 4: at all. It was not unexpected. I'm a very big

929
00:44:03,040 --> 00:44:06,920
Speaker 4: believer in speaking it into existence and imagining it before

930
00:44:06,960 --> 00:44:10,560
Speaker 4: it happened. And so I had prepared myself, and I

931
00:44:10,600 --> 00:44:12,360
Speaker 4: had told you know, some of my friends that I

932
00:44:12,440 --> 00:44:14,759
Speaker 4: had working with me on the show down there. I said,

933
00:44:15,360 --> 00:44:17,719
Speaker 4: if we do this at the level we're capable of,

934
00:44:18,120 --> 00:44:20,200
Speaker 4: and by it I mean the independent production, if we

935
00:44:20,480 --> 00:44:23,239
Speaker 4: do this at a high enough level, there's no one

936
00:44:23,320 --> 00:44:25,239
Speaker 4: else doing what we're even trying to do right now,

937
00:44:25,600 --> 00:44:29,160
Speaker 4: it's going to get noticed and people are going to

938
00:44:29,280 --> 00:44:32,319
Speaker 4: come after us. And so when it happened, it may

939
00:44:32,360 --> 00:44:34,560
Speaker 4: have happened a little bit sooner than I thought it would.

940
00:44:35,160 --> 00:44:38,040
Speaker 4: But I was not blown away. I was humbled, but

941
00:44:38,160 --> 00:44:41,120
Speaker 4: I was not blown away. I was appreciative, but I

942
00:44:41,239 --> 00:44:43,640
Speaker 4: was not shell shocked, and so we had a very

943
00:44:43,680 --> 00:44:46,799
Speaker 4: productive conversation there. I mean we probably over the span

944
00:44:46,920 --> 00:44:50,239
Speaker 4: of thirty minutes, I troned out ninety percent of what

945
00:44:50,400 --> 00:44:53,799
Speaker 4: ended up being my initial contract, and then we finalized

946
00:44:53,880 --> 00:44:57,680
Speaker 4: some i's and te's and whatnot. But it was very,

947
00:44:57,960 --> 00:45:03,560
Speaker 4: very validating. Same time, I viewed it as validation in

948
00:45:03,680 --> 00:45:06,239
Speaker 4: a sense of you're on the right track. It wasn't

949
00:45:06,320 --> 00:45:08,880
Speaker 4: validation in a sense if you've arrived. I don't ever

950
00:45:09,000 --> 00:45:12,520
Speaker 4: think like that. But when you have someone who, as

951
00:45:12,600 --> 00:45:15,799
Speaker 4: you accurately stated, touches everything and it tends to turn

952
00:45:15,880 --> 00:45:17,920
Speaker 4: to gold, well, that doesn't mean he's got a literal

953
00:45:17,960 --> 00:45:20,040
Speaker 4: magic touch. He means he's got a really really good

954
00:45:20,080 --> 00:45:22,239
Speaker 4: eye for talent and a really good eye for something

955
00:45:22,280 --> 00:45:25,200
Speaker 4: that's gonna work. And so when they give you that

956
00:45:25,360 --> 00:45:28,839
Speaker 4: nod of approval, that's just validation to put your foot

957
00:45:28,880 --> 00:45:31,399
Speaker 4: down on the gas even harder. You're on the right track,

958
00:45:31,440 --> 00:45:34,360
Speaker 4: you're doing some right things. And that's the attitude that

959
00:45:34,440 --> 00:45:35,520
Speaker 4: I carried when I came here.

960
00:45:38,200 --> 00:45:40,480
Speaker 3: Josh Mission eyes of tas do you have your own

961
00:45:40,800 --> 00:45:43,840
Speaker 3: LLC or you completely under the twenty four to seven

962
00:45:43,880 --> 00:45:44,680
Speaker 3: sports umbrella?

963
00:45:46,200 --> 00:45:49,880
Speaker 4: At this present moment, everything I've produced is under the

964
00:45:49,920 --> 00:45:52,880
Speaker 4: twenty four to seven sports umbrella. Yes, but to answer

965
00:45:52,920 --> 00:45:55,279
Speaker 4: your other question, that would also be a yes, but

966
00:45:55,360 --> 00:45:56,920
Speaker 4: that's an entirely separate compartment.

967
00:45:57,760 --> 00:45:59,960
Speaker 2: How much do you feel like it's always the chick

968
00:46:00,200 --> 00:46:02,000
Speaker 2: in the A And I've heard Clay talk about this

969
00:46:02,160 --> 00:46:03,440
Speaker 2: when he was at one oh four to five the

970
00:46:03,560 --> 00:46:06,480
Speaker 2: Zone in Nashville, that yes, they were a major part

971
00:46:06,480 --> 00:46:09,320
Speaker 2: of him boosting his career. But one thing he noticed

972
00:46:09,360 --> 00:46:11,919
Speaker 2: he had I think a dental a doctor that soigned

973
00:46:11,920 --> 00:46:13,520
Speaker 2: like one hundred thousand dollars check and he only got

974
00:46:13,520 --> 00:46:14,960
Speaker 2: a small percentage of it. And He's like, well, i

975
00:46:15,000 --> 00:46:16,480
Speaker 2: could just do all this on my own. I've got

976
00:46:16,480 --> 00:46:19,799
Speaker 2: a big enough name out kit became and stuff. How

977
00:46:19,880 --> 00:46:21,840
Speaker 2: much do you think twenty four to seven sports is

978
00:46:21,960 --> 00:46:24,799
Speaker 2: boost to you and your team is a brand.

979
00:46:24,680 --> 00:46:25,319
Speaker 3: At Lake Kick.

980
00:46:26,320 --> 00:46:31,640
Speaker 4: It's funny, It's really funny you mentioned that group of concepts.

981
00:46:31,920 --> 00:46:34,839
Speaker 4: I spent a vast majority of an afternoon the other

982
00:46:34,920 --> 00:46:37,920
Speaker 4: day on the phone with Clay about this concept. I

983
00:46:38,200 --> 00:46:43,880
Speaker 4: believe that it has boosted me greatly. Distribution is the

984
00:46:44,080 --> 00:46:47,040
Speaker 4: name of the game. Impressions and distribution are the names

985
00:46:47,160 --> 00:46:51,560
Speaker 4: of the respective game. In our industry, building your tribe

986
00:46:52,120 --> 00:46:55,120
Speaker 4: was hammered home to me long time ago, that same

987
00:46:55,239 --> 00:46:57,520
Speaker 4: news director actually that I just spoke of. I remember

988
00:46:57,560 --> 00:47:00,840
Speaker 4: sitting in his office a different time, and I remember

989
00:47:00,920 --> 00:47:03,359
Speaker 4: him telling me when I was presenting all these grand

990
00:47:03,440 --> 00:47:06,360
Speaker 4: ideas I had, he said, look, I don't want to

991
00:47:06,440 --> 00:47:08,400
Speaker 4: rain on your parades. I want you to achieve as

992
00:47:08,440 --> 00:47:10,120
Speaker 4: high as you can achieve, but you need to understand

993
00:47:10,680 --> 00:47:12,480
Speaker 4: no one knows who you are right now. And he

994
00:47:12,680 --> 00:47:14,680
Speaker 4: was right. It didn't even hurt my feelings. I knew

995
00:47:14,719 --> 00:47:16,560
Speaker 4: he was right that no one knows who you are.

996
00:47:16,640 --> 00:47:19,040
Speaker 4: So you're telling me you want this big national college

997
00:47:19,080 --> 00:47:23,040
Speaker 4: football show. That's wonderful. That's the mountaintop. Though, show me

998
00:47:23,120 --> 00:47:24,640
Speaker 4: how you're going to make the climb. How are you

999
00:47:24,719 --> 00:47:26,959
Speaker 4: going to make people care about what you have to say?

1000
00:47:27,400 --> 00:47:30,680
Speaker 4: And how are you going to build your tribe? Because

1001
00:47:30,760 --> 00:47:33,400
Speaker 4: if I see you come to me right now, you

1002
00:47:33,520 --> 00:47:35,680
Speaker 4: have no leverage. If you came to me with a

1003
00:47:35,760 --> 00:47:39,319
Speaker 4: dedicated following in the millions per months, then that means

1004
00:47:39,360 --> 00:47:41,000
Speaker 4: a whole lot to me. And you can dictate some

1005
00:47:41,120 --> 00:47:43,920
Speaker 4: of your terms and so you know, it is a

1006
00:47:44,000 --> 00:47:46,560
Speaker 4: chicken in an egg thing, But really what it comes

1007
00:47:46,640 --> 00:47:50,000
Speaker 4: down to is do you have something worth listening to?

1008
00:47:50,920 --> 00:47:53,440
Speaker 4: I mean, we are at the very psychological core of

1009
00:47:53,560 --> 00:47:56,400
Speaker 4: what we're trying to do here and say this. I

1010
00:47:56,480 --> 00:47:59,200
Speaker 4: say this tongue in cheek, so so take it for

1011
00:47:59,520 --> 00:48:02,719
Speaker 4: what it should be taken for. We are trying to

1012
00:48:02,880 --> 00:48:06,280
Speaker 4: make the most stubborn group of people in the world

1013
00:48:06,640 --> 00:48:09,680
Speaker 4: shut up and listen to you. Sports fans are stubborn.

1014
00:48:09,760 --> 00:48:11,520
Speaker 4: I'm one of them. I know good and well what

1015
00:48:11,640 --> 00:48:15,840
Speaker 4: we are. We are stubborn. Sports fans are the last

1016
00:48:15,960 --> 00:48:19,799
Speaker 4: people to want to shut their mouths and seed their

1017
00:48:19,920 --> 00:48:23,000
Speaker 4: time to listen to someone else talk about sports, and

1018
00:48:23,160 --> 00:48:26,680
Speaker 4: it is hard to command that attention. So that's why

1019
00:48:26,800 --> 00:48:29,560
Speaker 4: most people wash out very early in this endeavor. You

1020
00:48:30,160 --> 00:48:32,400
Speaker 4: find out you don't have something that other people think

1021
00:48:32,520 --> 00:48:34,719
Speaker 4: is worth listening to. But if you can crack that,

1022
00:48:35,640 --> 00:48:38,080
Speaker 4: and if you do have something that that group of

1023
00:48:38,120 --> 00:48:41,160
Speaker 4: people is willing to be quiet and give their attention to,

1024
00:48:41,760 --> 00:48:43,800
Speaker 4: then you start to build an audience. But from that

1025
00:48:43,960 --> 00:48:47,560
Speaker 4: point it's about relationship building. It is no different than

1026
00:48:47,680 --> 00:48:50,640
Speaker 4: making a friend at the gym. That's the same way

1027
00:48:50,680 --> 00:48:53,359
Speaker 4: you build an audience. You've got to be authentic, You've

1028
00:48:53,400 --> 00:48:55,239
Speaker 4: got to be genuine. They can see through it in

1029
00:48:55,320 --> 00:48:58,319
Speaker 4: a millisecond. If you're not, you don't fake it until

1030
00:48:58,360 --> 00:49:00,719
Speaker 4: you make it. That is the worst advice anyone in

1031
00:49:00,800 --> 00:49:03,600
Speaker 4: this business can ever give you. No one fakes it

1032
00:49:03,680 --> 00:49:06,279
Speaker 4: and makes it to the top. No one does. When

1033
00:49:06,320 --> 00:49:09,160
Speaker 4: you are building an audience, there is no shortcut to

1034
00:49:09,239 --> 00:49:11,359
Speaker 4: doing it. You don't buy your way to it. You've

1035
00:49:11,360 --> 00:49:13,160
Speaker 4: got to do it the old fashioned way. That will

1036
00:49:13,239 --> 00:49:15,960
Speaker 4: never change. That's what I've tried to do here, That's

1037
00:49:16,000 --> 00:49:18,440
Speaker 4: what I was doing at my previous stop. When you

1038
00:49:18,600 --> 00:49:22,560
Speaker 4: can build that, and when you've got a brand established

1039
00:49:22,760 --> 00:49:26,480
Speaker 4: and you've got your tribe built, then you can start

1040
00:49:26,560 --> 00:49:29,200
Speaker 4: talking about what your brand is worth and what you

1041
00:49:29,520 --> 00:49:32,719
Speaker 4: can control in the market. But in the meantime, that

1042
00:49:32,920 --> 00:49:36,480
Speaker 4: was why I was so enamored with the opportunity to

1043
00:49:36,520 --> 00:49:38,200
Speaker 4: come and work for twenty four to seven and CBS,

1044
00:49:38,280 --> 00:49:42,800
Speaker 4: because those are two powerhouse brand names that you're offering

1045
00:49:42,920 --> 00:49:45,719
Speaker 4: the opportunity to rub up against to some guy who

1046
00:49:45,960 --> 00:49:49,479
Speaker 4: just created his own little independent thing not two years

1047
00:49:49,560 --> 00:49:52,080
Speaker 4: before before that. So that was a golden opportunity and

1048
00:49:52,200 --> 00:49:54,040
Speaker 4: it has been a golden opportunity. And I'll tell you

1049
00:49:54,120 --> 00:49:56,960
Speaker 4: something else that's extremely rare in our line of work.

1050
00:49:57,080 --> 00:50:00,360
Speaker 4: Especially is I had it worked into my time fact

1051
00:50:00,680 --> 00:50:04,000
Speaker 4: that I'd have created control over all content that I produced,

1052
00:50:04,000 --> 00:50:08,160
Speaker 4: and I would have executive producer status overall overall content

1053
00:50:08,239 --> 00:50:11,080
Speaker 4: that I produced. And to their credit at CBS, these

1054
00:50:11,120 --> 00:50:12,759
Speaker 4: are people who have been doing this longer than I've

1055
00:50:12,800 --> 00:50:16,640
Speaker 4: been alive. In some cases, not one time as anyone

1056
00:50:16,680 --> 00:50:19,279
Speaker 4: stepped in and dictated what I am to do on

1057
00:50:19,400 --> 00:50:22,640
Speaker 4: my show. They have not tried to steer any single

1058
00:50:22,760 --> 00:50:25,560
Speaker 4: topic one direction. They have not given me talking points

1059
00:50:25,640 --> 00:50:27,279
Speaker 4: or told me you can and can't talk about this.

1060
00:50:27,760 --> 00:50:30,440
Speaker 4: There has been none of that, and that's a blessing.

1061
00:50:30,600 --> 00:50:32,759
Speaker 4: I don't take that for granted. I know how rare

1062
00:50:32,840 --> 00:50:34,360
Speaker 4: that is because I've got a lot of friends in

1063
00:50:34,440 --> 00:50:37,480
Speaker 4: this business now at the regional and national level who

1064
00:50:37,680 --> 00:50:39,600
Speaker 4: work under much different parameters.

1065
00:50:39,719 --> 00:50:43,560
Speaker 2: Yeah, and you mentioned that, I'm fortunate where I have

1066
00:50:43,640 --> 00:50:46,000
Speaker 2: a boss that is my co host. So it's kind

1067
00:50:46,000 --> 00:50:49,200
Speaker 2: of an odd dynamic at times, but he's really lenient.

1068
00:50:49,320 --> 00:50:52,239
Speaker 2: He's not a micromanager or anything. I think a lot

1069
00:50:52,280 --> 00:50:54,200
Speaker 2: of people. I'm gonna be honest, Josh, I didn't know

1070
00:50:54,280 --> 00:50:57,560
Speaker 2: what IP was until the whole Caller Daddy Barstool Sports

1071
00:50:57,640 --> 00:51:00,919
Speaker 2: incident and intellectual prop pretty all of a sudden became

1072
00:51:01,000 --> 00:51:03,799
Speaker 2: this like the number one topic of anyone's conversation at

1073
00:51:03,840 --> 00:51:07,120
Speaker 2: the sports bar, at the dinner table, especially with guys.

1074
00:51:07,239 --> 00:51:09,279
Speaker 3: But yeah, I didn't know what that was until that

1075
00:51:09,640 --> 00:51:11,200
Speaker 3: till that thing, so it's always good to have that.

1076
00:51:11,360 --> 00:51:13,960
Speaker 2: Now, I was wondering back to kind of the LLC

1077
00:51:14,280 --> 00:51:17,719
Speaker 2: and CBS sports you guys have academy on with you.

1078
00:51:18,400 --> 00:51:21,080
Speaker 2: Are those clients that you have secured or is that

1079
00:51:21,200 --> 00:51:23,719
Speaker 2: through CBS, Because like one of the things that we've

1080
00:51:23,719 --> 00:51:26,160
Speaker 2: worked out here at Pearson Broadcasting with my boss and me,

1081
00:51:26,840 --> 00:51:29,600
Speaker 2: is I get a cut of the advertising I sell

1082
00:51:29,719 --> 00:51:32,400
Speaker 2: on the morning rush, trusting the process, whatever it may be,

1083
00:51:33,520 --> 00:51:36,120
Speaker 2: do you go out and sell because that's a relationship

1084
00:51:36,200 --> 00:51:39,520
Speaker 2: aspect that not enough of our listeners and not enough

1085
00:51:39,600 --> 00:51:40,920
Speaker 2: in sports media know about.

1086
00:51:43,280 --> 00:51:46,319
Speaker 4: So this is a very a very delicate question right now.

1087
00:51:46,760 --> 00:51:50,480
Speaker 4: As we started to record today, I had just wrapped

1088
00:51:50,560 --> 00:51:54,799
Speaker 4: up a phone call two minutes prior about this very topic. Obviously,

1089
00:51:55,760 --> 00:51:58,680
Speaker 4: when I came on, I'm not even sitting there thinking

1090
00:51:58,680 --> 00:52:01,319
Speaker 4: about ads fiales. I mean, so far down the road

1091
00:52:01,440 --> 00:52:05,040
Speaker 4: for me conceptually that I didn't even I didn't even

1092
00:52:05,120 --> 00:52:08,360
Speaker 4: worry about working in any kind of revenue sharing agreement,

1093
00:52:08,480 --> 00:52:10,919
Speaker 4: nor would I have had the leverage to do that. Period. Well,

1094
00:52:11,840 --> 00:52:14,800
Speaker 4: we grew to show pretty quickly, and we have a

1095
00:52:15,200 --> 00:52:18,600
Speaker 4: very dedicated audience. And what we have, I mean, the

1096
00:52:18,719 --> 00:52:22,279
Speaker 4: number one metric I have with Late Kick is audience.

1097
00:52:21,960 --> 00:52:23,720
Speaker 3: Retention any like twenty five minutes.

1098
00:52:23,800 --> 00:52:26,760
Speaker 4: Josh, Yeah, it's which is just it looks like a typo.

1099
00:52:27,120 --> 00:52:31,560
Speaker 4: And so when you present that to potential partners, what

1100
00:52:31,719 --> 00:52:36,200
Speaker 4: you're telling them is this is the most safe investment

1101
00:52:36,280 --> 00:52:39,839
Speaker 4: you could ever make. And Academy Sports and Outdoors realize that. Well,

1102
00:52:40,320 --> 00:52:43,440
Speaker 4: when I came here, we never talked about that. And

1103
00:52:43,560 --> 00:52:46,600
Speaker 4: since I worked for a legacy media corporation like CBS,

1104
00:52:47,400 --> 00:52:50,279
Speaker 4: they don't really need direct ad sale dollars. Now. I

1105
00:52:50,400 --> 00:52:53,080
Speaker 4: came from the local news world, where every single day,

1106
00:52:53,280 --> 00:52:57,400
Speaker 4: every breath you take is dependent on getting regal jewelers

1107
00:52:57,480 --> 00:53:00,160
Speaker 4: on for you know, advertising in the B segment of

1108
00:53:00,239 --> 00:53:02,759
Speaker 4: the six PM news staff. So I was of the

1109
00:53:02,840 --> 00:53:06,000
Speaker 4: mentality that every piece of inventory that can be sold

1110
00:53:06,040 --> 00:53:09,479
Speaker 4: should be sold. Let's maximize the revenue. Well, they weren't

1111
00:53:09,520 --> 00:53:11,360
Speaker 4: doing that with my show because they didn't need to

1112
00:53:11,440 --> 00:53:15,360
Speaker 4: do it. But I still from a principal standpoint understood,

1113
00:53:16,080 --> 00:53:18,120
Speaker 4: we should have a partner on this show. Well, I

1114
00:53:18,239 --> 00:53:20,000
Speaker 4: talked to sales a couple of times about it, and

1115
00:53:20,040 --> 00:53:22,560
Speaker 4: they said, I don't worry about it, it's fine, And

1116
00:53:22,719 --> 00:53:25,480
Speaker 4: so one night I just go on air. It was

1117
00:53:25,520 --> 00:53:27,200
Speaker 4: in the summer. It was not even a year ago.

1118
00:53:27,239 --> 00:53:29,520
Speaker 4: It was in the summer. I went on air and

1119
00:53:29,640 --> 00:53:32,560
Speaker 4: I pretty much told the truth. Sebe Has didn't why

1120
00:53:32,560 --> 00:53:34,760
Speaker 4: I was going to do it. I went on and said,

1121
00:53:35,200 --> 00:53:38,440
Speaker 4: you know, if you'll look around, you'll notice that we

1122
00:53:38,520 --> 00:53:41,319
Speaker 4: don't have any ad sales here. We don't have any

1123
00:53:41,400 --> 00:53:43,520
Speaker 4: ad reads I do for you. There's no product placement

1124
00:53:43,560 --> 00:53:46,520
Speaker 4: on the step. And I said, that's because we don't

1125
00:53:46,600 --> 00:53:49,839
Speaker 4: technically need to do it. That's the benefit of being

1126
00:53:49,880 --> 00:53:51,839
Speaker 4: out of the independent world and being in this world.

1127
00:53:52,239 --> 00:53:55,640
Speaker 4: But we can do it. And so if you're a

1128
00:53:55,680 --> 00:53:59,200
Speaker 4: regional or national brand out there, and you know your demographics,

1129
00:53:59,239 --> 00:54:02,200
Speaker 4: then you can probably reasonably assume what our demographics are,

1130
00:54:02,239 --> 00:54:04,040
Speaker 4: and you think there's enough overlap, and you think it'd

1131
00:54:04,080 --> 00:54:06,719
Speaker 4: be a good partnership. Email me. I mean, I give

1132
00:54:06,760 --> 00:54:09,560
Speaker 4: you my personal email address. Email me. No. Sooner had

1133
00:54:09,600 --> 00:54:12,640
Speaker 4: I gotten off air that night than Academy Sports and

1134
00:54:12,680 --> 00:54:15,279
Speaker 4: Outdoors was in my inbox because it turns out a

1135
00:54:15,320 --> 00:54:17,080
Speaker 4: lot of people who worked there watched the show, and

1136
00:54:17,200 --> 00:54:19,520
Speaker 4: some of them in very high up positions watched the show.

1137
00:54:20,320 --> 00:54:24,520
Speaker 4: And so I mean I brought a sales executive that

1138
00:54:24,640 --> 00:54:27,800
Speaker 4: I trust here in, but we pretty much facilitated a

1139
00:54:27,840 --> 00:54:29,400
Speaker 4: deal on our own and had it done within a

1140
00:54:29,480 --> 00:54:32,120
Speaker 4: week or two. It was a very big I mean,

1141
00:54:32,400 --> 00:54:35,960
Speaker 4: you know, scienzable ad sale, and so we gave them

1142
00:54:36,080 --> 00:54:38,440
Speaker 4: partner status for the for Q four. I mean, we

1143
00:54:38,840 --> 00:54:40,759
Speaker 4: very hastily put it together. They had already done most

1144
00:54:40,760 --> 00:54:43,239
Speaker 4: of their Q four spending and so they found the

1145
00:54:43,320 --> 00:54:46,440
Speaker 4: money to do it. But that's been very, very beneficial

1146
00:54:46,520 --> 00:54:48,520
Speaker 4: for all of us. I've loved having them on board.

1147
00:54:49,040 --> 00:54:52,120
Speaker 4: But it also leads you to the next question. And

1148
00:54:52,200 --> 00:54:55,360
Speaker 4: the next question is, huh, I wonder if I should

1149
00:54:55,360 --> 00:54:57,760
Speaker 4: be getting some money for this, et cetera, et cetera.

1150
00:54:57,800 --> 00:54:59,919
Speaker 4: And no one really likes to hear you talk about

1151
00:55:00,120 --> 00:55:02,560
Speaker 4: that because it kind of kind of makes you kind

1152
00:55:02,560 --> 00:55:04,920
Speaker 4: of makes you sound selfish, but you also, you know,

1153
00:55:05,040 --> 00:55:07,759
Speaker 4: you want to put yourself in the best earnings position. Yeah,

1154
00:55:07,840 --> 00:55:10,560
Speaker 4: and so that is absolutely something that I am talking

1155
00:55:10,680 --> 00:55:12,440
Speaker 4: with this company right now about.

1156
00:55:13,239 --> 00:55:16,399
Speaker 2: Okay, Well, I'll leave you there because I don't want

1157
00:55:16,440 --> 00:55:17,719
Speaker 2: to get you in trouble or I don't want you

1158
00:55:17,840 --> 00:55:20,320
Speaker 2: to put you in a in an awkward position on

1159
00:55:20,520 --> 00:55:23,680
Speaker 2: that subject. But that is if I would encourage, because

1160
00:55:23,680 --> 00:55:26,200
Speaker 2: I know, Josh, can you when I tell you this

1161
00:55:26,320 --> 00:55:29,200
Speaker 2: at about five to ten students text me when I

1162
00:55:29,280 --> 00:55:31,840
Speaker 2: put out the news you were coming on students and

1163
00:55:32,080 --> 00:55:35,399
Speaker 2: anyone else in the sports media industry. If there's one

1164
00:55:35,520 --> 00:55:39,040
Speaker 2: thing that you take away from Josh's interview, that right

1165
00:55:39,120 --> 00:55:41,279
Speaker 2: there is probably the most pivoal and he's shared a

1166
00:55:41,320 --> 00:55:43,040
Speaker 2: bunch of great stuff with us to this point, but

1167
00:55:43,160 --> 00:55:46,080
Speaker 2: that right there is very important. All right, Josh, we

1168
00:55:46,120 --> 00:55:48,080
Speaker 2: got rapid fire before we let you out, and really

1169
00:55:48,120 --> 00:55:50,239
Speaker 2: appreciate it. You spent about an hour with us close

1170
00:55:50,280 --> 00:55:54,200
Speaker 2: to it already. This has been fantastic. I think you've

1171
00:55:54,239 --> 00:55:56,200
Speaker 2: got now last time I checked you in eighty five

1172
00:55:56,280 --> 00:55:57,600
Speaker 2: thousand subscribers.

1173
00:55:57,719 --> 00:56:01,000
Speaker 3: What is your end goal on the late A YouTube channel?

1174
00:56:01,000 --> 00:56:02,720
Speaker 3: Can you get a million? Is that in the cards?

1175
00:56:04,320 --> 00:56:07,120
Speaker 4: Yeah? The way I look at that is in terms

1176
00:56:07,160 --> 00:56:12,000
Speaker 4: of scalability. I don't want the product to be exclusive

1177
00:56:12,080 --> 00:56:15,200
Speaker 4: to one platform, and one of the biggest changes that

1178
00:56:15,560 --> 00:56:18,160
Speaker 4: I am going to have made with that show. No

1179
00:56:18,280 --> 00:56:21,080
Speaker 4: matter where I am is, we are going to scale

1180
00:56:21,160 --> 00:56:24,200
Speaker 4: the distribution of this show. Right now, I think we're

1181
00:56:24,280 --> 00:56:26,600
Speaker 4: doing very good work with the show, and our audience

1182
00:56:26,640 --> 00:56:29,400
Speaker 4: has allowed us to do whatever we want to. But

1183
00:56:29,719 --> 00:56:32,960
Speaker 4: I think we've scratched the surface in terms of what

1184
00:56:33,200 --> 00:56:36,080
Speaker 4: that show is capable of week to week overall traffic,

1185
00:56:36,680 --> 00:56:39,280
Speaker 4: and right now we do just use the YouTube channel,

1186
00:56:39,320 --> 00:56:41,000
Speaker 4: and I think we do it on Facebook Live too,

1187
00:56:41,080 --> 00:56:43,840
Speaker 4: but that's a very fractional piece of our traffic relative

1188
00:56:43,880 --> 00:56:47,760
Speaker 4: to YouTube. I look in the future and I'm talking

1189
00:56:47,800 --> 00:56:50,279
Speaker 4: with CBS about this as we speak to in case

1190
00:56:50,320 --> 00:56:51,800
Speaker 4: you can't tell, I got a contract coming up. So

1191
00:56:51,920 --> 00:56:56,600
Speaker 4: I'm talking with them right now about because what fun season.

1192
00:56:57,200 --> 00:56:58,840
Speaker 4: But one of the things that I want to do

1193
00:56:59,640 --> 00:57:02,760
Speaker 4: is I want to I want to maximize the leverage

1194
00:57:03,040 --> 00:57:07,000
Speaker 4: of having the CBS muscle behind my product, and let's

1195
00:57:07,280 --> 00:57:10,839
Speaker 4: make sure that we use every ounce of that and distribution.

1196
00:57:11,440 --> 00:57:14,360
Speaker 4: I'm telling you, I mean that word is everything in

1197
00:57:14,480 --> 00:57:17,360
Speaker 4: our business. How many people can you get your product

1198
00:57:17,400 --> 00:57:20,360
Speaker 4: in front of? And I ask myself every day if

1199
00:57:20,440 --> 00:57:23,240
Speaker 4: there is a true college football fan out there that

1200
00:57:23,360 --> 00:57:26,200
Speaker 4: has not yet watched my show and does not know

1201
00:57:26,320 --> 00:57:28,800
Speaker 4: about my show. That's my problem. That's my fault. That's

1202
00:57:28,880 --> 00:57:31,760
Speaker 4: not their fault. It's not their cask to go search

1203
00:57:31,880 --> 00:57:34,480
Speaker 4: for you. It is your cask to get your product

1204
00:57:34,520 --> 00:57:37,040
Speaker 4: in front of them. And if you've got the muscle

1205
00:57:37,120 --> 00:57:39,520
Speaker 4: that we do, being the company we are, there's no

1206
00:57:39,680 --> 00:57:41,600
Speaker 4: excuse for us not to be in front of every

1207
00:57:41,600 --> 00:57:44,240
Speaker 4: college football fan. So that is the chorre right now.

1208
00:57:44,320 --> 00:57:46,000
Speaker 4: And the fact of the matter is, if there's a

1209
00:57:46,040 --> 00:57:48,200
Speaker 4: guy named Jeff and tell them Alabama who's thirty eight

1210
00:57:48,280 --> 00:57:50,760
Speaker 4: years old but doesn't really like YouTube, I got to

1211
00:57:50,800 --> 00:57:52,880
Speaker 4: find a way to get to Jeff. And I can

1212
00:57:52,960 --> 00:57:55,080
Speaker 4: guarantee you Jeff may not have heard a late kick,

1213
00:57:55,400 --> 00:57:57,160
Speaker 4: but I can promise you he's heard of twenty four

1214
00:57:57,160 --> 00:57:59,919
Speaker 4: to seven sports in CBS. And if that's the case,

1215
00:58:00,000 --> 00:58:01,720
Speaker 4: and then there's no excuse why we are not getting

1216
00:58:01,760 --> 00:58:04,720
Speaker 4: a property associated with those brands in front of Jeff

1217
00:58:04,760 --> 00:58:07,720
Speaker 4: and Pelham Alabama. And so that's the task. And so

1218
00:58:07,800 --> 00:58:10,520
Speaker 4: I don't know if I have a specific numerical goal

1219
00:58:10,680 --> 00:58:14,160
Speaker 4: for subscribers on one specific platform. I do know that

1220
00:58:14,480 --> 00:58:17,520
Speaker 4: in a bundling concept, I want to be able to

1221
00:58:17,960 --> 00:58:20,520
Speaker 4: maximize that leverage within this next calendar year.

1222
00:58:20,880 --> 00:58:23,080
Speaker 3: And you bleed into a concept that I've really been

1223
00:58:23,120 --> 00:58:28,800
Speaker 3: pushing here at ESPN Arkansas that the younger audience YouTube, Facebook, Twitter, Twitch,

1224
00:58:29,360 --> 00:58:31,760
Speaker 3: hit that Line, dot com. Also our podcasts, which have

1225
00:58:31,880 --> 00:58:33,439
Speaker 3: tripled along with the other sort.

1226
00:58:33,520 --> 00:58:35,320
Speaker 2: I mean, that is what we're pushing because we're trying

1227
00:58:35,360 --> 00:58:37,200
Speaker 2: to get that younger audience and like count of years

1228
00:58:37,200 --> 00:58:39,360
Speaker 2: six because we we had the older demographics in the

1229
00:58:39,400 --> 00:58:42,120
Speaker 2: middle aged demographics, but we want those younger audience as well.

1230
00:58:42,320 --> 00:58:44,360
Speaker 2: All Right, Josh, we got about two or three minutes left.

1231
00:58:44,400 --> 00:58:45,840
Speaker 2: I want to roll through these quick see if you

1232
00:58:45,880 --> 00:58:48,240
Speaker 2: can do it in about ten to fifteen seconds. What

1233
00:58:48,480 --> 00:58:51,760
Speaker 2: is your best pat siding that you've had behind the coach?

1234
00:58:51,840 --> 00:58:53,720
Speaker 2: What would you say is the one that you remember

1235
00:58:53,800 --> 00:58:54,160
Speaker 2: the most.

1236
00:58:55,080 --> 00:58:56,840
Speaker 4: I would say it's got to be the editors we're

1237
00:58:56,880 --> 00:58:59,240
Speaker 4: on hate to see it from the twenty nineteen SEC

1238
00:58:59,440 --> 00:59:02,320
Speaker 4: Championship game. This is going to go longer than fifteen seconds.

1239
00:59:02,400 --> 00:59:05,520
Speaker 4: Spoiler alert. So it was it was a time where

1240
00:59:05,560 --> 00:59:07,200
Speaker 4: I was still down in Columbus. This is one of

1241
00:59:07,240 --> 00:59:11,240
Speaker 4: the last memories that I have of Columbus was the

1242
00:59:11,360 --> 00:59:14,280
Speaker 4: SEC Championship game. So you got that Joe Burrow LSU team.

1243
00:59:14,320 --> 00:59:16,880
Speaker 4: They're in route to winning a national title. Well, they

1244
00:59:16,960 --> 00:59:19,919
Speaker 4: played Georgia in the SEC title game, and I'm growing

1245
00:59:20,000 --> 00:59:21,959
Speaker 4: up in Georgia. A ton of my buddies are Georgia fans,

1246
00:59:22,200 --> 00:59:24,800
Speaker 4: and it is so clear to me LSU's gonna win.

1247
00:59:25,600 --> 00:59:27,960
Speaker 4: And my Georgia buddies were having none of it. And

1248
00:59:28,040 --> 00:59:30,200
Speaker 4: I mean they got militant that week. You should have

1249
00:59:30,240 --> 00:59:34,400
Speaker 4: seen my text. And so I told them, look, this

1250
00:59:34,560 --> 00:59:37,360
Speaker 4: is going to happen, first off, and secondly, when it does,

1251
00:59:38,000 --> 00:59:39,480
Speaker 4: I don't know if you realize it, but I get

1252
00:59:39,520 --> 00:59:42,600
Speaker 4: field credentials. Now I'm gonna I'm gonna make you pay

1253
00:59:42,640 --> 00:59:45,800
Speaker 4: for it. And so sure enough LSU does what they did,

1254
00:59:46,320 --> 00:59:49,760
Speaker 4: and I positioned myself behind ed Orgeron and I mouthed

1255
00:59:49,840 --> 00:59:52,400
Speaker 4: the words, plain as day, you hate to see it,

1256
00:59:53,080 --> 00:59:54,840
Speaker 4: and I had a buddy at home record it and

1257
00:59:54,880 --> 00:59:58,600
Speaker 4: make a gift out of it. I use it all

1258
00:59:58,640 --> 01:00:00,760
Speaker 4: the time, and there was a there was a relatively

1259
01:00:00,880 --> 01:00:03,760
Speaker 4: small group of people who got it. But the ones

1260
01:00:03,800 --> 01:00:06,120
Speaker 4: who did get it, some of which have still not

1261
01:00:06,200 --> 01:00:08,880
Speaker 4: come back and spoken to me, it really meant the

1262
01:00:08,960 --> 01:00:10,600
Speaker 4: world that I was able to rub it in like that.

1263
01:00:10,880 --> 01:00:14,040
Speaker 2: Golly all right, Duck or deer hunt, you'd mentioned Camo earlier.

1264
01:00:14,160 --> 01:00:16,520
Speaker 2: Everyone in Colomba has it. Duck or deer hunt.

1265
01:00:17,760 --> 01:00:20,480
Speaker 4: Deer, dear, dear, there's nothing my backstrapped to me?

1266
01:00:21,080 --> 01:00:23,920
Speaker 3: Is banana putting the best dessert on planet Earth? Apparently

1267
01:00:24,280 --> 01:00:27,360
Speaker 3: Misteriesian Buckets have made some good stuff over the years.

1268
01:00:28,160 --> 01:00:32,320
Speaker 4: Yes, yes, it's embarrassing to the point where the last time,

1269
01:00:32,840 --> 01:00:36,200
Speaker 4: the last two times, she has made me banana pudding.

1270
01:00:36,680 --> 01:00:38,880
Speaker 4: I've eaten it like an ape. I've eaten it with

1271
01:00:39,120 --> 01:00:42,720
Speaker 4: my hand out of the recipracle it's in in the vehicle.

1272
01:00:42,800 --> 01:00:45,640
Speaker 4: I have not even gotten the home and used the spoon.

1273
01:00:46,160 --> 01:00:49,280
Speaker 4: So in the most knuckle dragging manner, I can possibly

1274
01:00:49,320 --> 01:00:50,280
Speaker 4: answer that question.

1275
01:00:50,160 --> 01:00:52,880
Speaker 3: In Yes, even better than Rice Kursby treats.

1276
01:00:53,880 --> 01:00:56,120
Speaker 4: I think, even better than Ross Christy treats. Yes, but

1277
01:00:56,240 --> 01:00:57,400
Speaker 4: I'm not turning either down.

1278
01:00:57,480 --> 01:01:01,200
Speaker 2: But yes, uh best train story? Was it the Notre

1279
01:01:01,320 --> 01:01:04,280
Speaker 2: Dame trip? Or was it what would you say?

1280
01:01:05,200 --> 01:01:07,000
Speaker 4: So? Road trip story or train story?

1281
01:01:07,560 --> 01:01:09,760
Speaker 2: I had down They were telling me trains. I just

1282
01:01:09,840 --> 01:01:12,120
Speaker 2: assume that meet road trips. But apparently you have a

1283
01:01:12,200 --> 01:01:13,760
Speaker 2: fascination with trains.

1284
01:01:13,480 --> 01:01:16,720
Speaker 4: Too well I do, And uh so I have to

1285
01:01:16,800 --> 01:01:19,920
Speaker 4: be very generic in this answer. But when I was

1286
01:01:19,960 --> 01:01:22,160
Speaker 4: growing up. You know, obviously you don't have a lot

1287
01:01:22,160 --> 01:01:24,640
Speaker 4: of disposable income, but that doesn't mean you can't have fun.

1288
01:01:25,240 --> 01:01:28,120
Speaker 4: And one of the ways that we chose to have

1289
01:01:28,240 --> 01:01:31,240
Speaker 4: fun was hopping freight train jeez. And so we would

1290
01:01:31,280 --> 01:01:34,240
Speaker 4: do it very very short line back home. We would

1291
01:01:34,240 --> 01:01:36,400
Speaker 4: just there was a little rock quarry near where I lived,

1292
01:01:36,400 --> 01:01:38,320
Speaker 4: and they would send a nightly unit up and back,

1293
01:01:38,400 --> 01:01:41,040
Speaker 4: so about twenty miles. So we would ride that rock

1294
01:01:41,120 --> 01:01:43,240
Speaker 4: corry train. We would sit on top of the ballast

1295
01:01:43,480 --> 01:01:45,680
Speaker 4: the rocks, and we would just ride to Columbus. Well,

1296
01:01:45,680 --> 01:01:47,720
Speaker 4: then you get a little older, you get a little

1297
01:01:47,720 --> 01:01:51,400
Speaker 4: more adventurous up to an including present day, and so

1298
01:01:51,920 --> 01:01:55,520
Speaker 4: you learn radio frequencies, and you learn routes, and you

1299
01:01:55,680 --> 01:01:59,520
Speaker 4: learn different manifests that come through in intermodal traffic, and

1300
01:01:59,640 --> 01:02:02,560
Speaker 4: so you know, you want some scenery, you want a

1301
01:02:02,600 --> 01:02:05,920
Speaker 4: little thrill and adrenaline in your life. I have been

1302
01:02:06,040 --> 01:02:08,840
Speaker 4: one to be known to do that even to this day.

1303
01:02:09,040 --> 01:02:11,920
Speaker 4: And that's again for obvious reasons, as specific as I

1304
01:02:12,000 --> 01:02:12,520
Speaker 4: can get on that.

1305
01:02:12,640 --> 01:02:17,680
Speaker 3: Oh gosh, man, he got too much to lose. Josh.

1306
01:02:18,440 --> 01:02:21,480
Speaker 2: Last one before a serious question. You live in Nashville, Now,

1307
01:02:21,800 --> 01:02:24,120
Speaker 2: I was living there for over a year, loved to

1308
01:02:24,160 --> 01:02:27,080
Speaker 2: live in there. I'm actually going back in two weeks Thursday, Friday,

1309
01:02:27,120 --> 01:02:30,640
Speaker 2: Saturday see some friends. What is the best bar and

1310
01:02:30,720 --> 01:02:33,280
Speaker 2: what is the best restaurant in Nashville, Tennessee for Josh

1311
01:02:33,360 --> 01:02:33,919
Speaker 2: Pat's money.

1312
01:02:34,480 --> 01:02:37,480
Speaker 4: Yeah, I'm so ill equipped to answer this. Here's what happened.

1313
01:02:37,480 --> 01:02:39,200
Speaker 4: First off, I don't go to any bars ever, so

1314
01:02:39,320 --> 01:02:41,080
Speaker 4: I have no clue what the answer there is. But

1315
01:02:41,240 --> 01:02:45,480
Speaker 4: the restaurant scene. And I'm ashamed to say this. When

1316
01:02:45,520 --> 01:02:48,400
Speaker 4: I got here, it was right before COVID. Okay, so

1317
01:02:48,520 --> 01:02:50,320
Speaker 4: we had. First off, we had a tornado hit here,

1318
01:02:50,440 --> 01:02:52,760
Speaker 4: killed a lot of people. It really messed up our neighborhood.

1319
01:02:52,840 --> 01:02:55,440
Speaker 4: And so we had that, and then right afterwards COVID

1320
01:02:55,520 --> 01:02:58,640
Speaker 4: hits and everything shuts down. And the weird part is

1321
01:02:59,160 --> 01:03:01,520
Speaker 4: I'm not one of these, far from it. I mean,

1322
01:03:01,640 --> 01:03:03,840
Speaker 4: I go out as soon as I can, but I

1323
01:03:03,960 --> 01:03:09,240
Speaker 4: have not really partaken in the entire national restaurant scene yet,

1324
01:03:09,480 --> 01:03:12,560
Speaker 4: even though everything's open again. And so there are a

1325
01:03:12,560 --> 01:03:15,080
Speaker 4: few places I've been, like downtown on Broadway. There are

1326
01:03:15,120 --> 01:03:17,280
Speaker 4: some places I've been. Some of these places I forget

1327
01:03:17,360 --> 01:03:19,840
Speaker 4: the names of. Sixty Vines is a really good place

1328
01:03:19,920 --> 01:03:22,320
Speaker 4: down just off Broadway. So there are some places I've been,

1329
01:03:22,880 --> 01:03:25,439
Speaker 4: but I know good and well, there are like ten

1330
01:03:25,600 --> 01:03:28,800
Speaker 4: places minimum that I would love and use as the

1331
01:03:28,880 --> 01:03:30,720
Speaker 4: answer right now had I been there that I just

1332
01:03:30,800 --> 01:03:31,560
Speaker 4: haven't been to yet.

1333
01:03:32,560 --> 01:03:35,560
Speaker 2: All right, well, I'll I guess if I'm going to

1334
01:03:35,600 --> 01:03:37,200
Speaker 2: be there in two weeks and you got some free time,

1335
01:03:37,240 --> 01:03:38,640
Speaker 2: we don't have to go to lunch or dinner to

1336
01:03:38,680 --> 01:03:41,440
Speaker 2: see if we can get you more ingratiated with the

1337
01:03:41,520 --> 01:03:45,320
Speaker 2: Nashville food, because man, I live in there, I ate plenty.

1338
01:03:45,520 --> 01:03:48,840
Speaker 2: Let me tell you, Josh, last thing, you kind of

1339
01:03:49,080 --> 01:03:51,800
Speaker 2: stretched it earlier. Get your show, get your content out

1340
01:03:52,200 --> 01:03:55,320
Speaker 2: on as many platforms as humanly possible as CBS. And

1341
01:03:55,360 --> 01:03:57,520
Speaker 2: one of the things I've noticed about you, and I've

1342
01:03:57,560 --> 01:04:00,480
Speaker 2: always appreciated this, Yes you're the host, Yes you're the

1343
01:04:00,600 --> 01:04:04,240
Speaker 2: executive producer, but you say we right, and people are like, well,

1344
01:04:04,240 --> 01:04:06,680
Speaker 2: who's we? I only see Josh. There's no one else

1345
01:04:06,760 --> 01:04:11,080
Speaker 2: ever on the show. You always credit your staff. You're

1346
01:04:11,240 --> 01:04:14,320
Speaker 2: the guy, your co workers, your employees in situations, and

1347
01:04:14,360 --> 01:04:16,000
Speaker 2: I'm gonna be honest, I don't know their names. I

1348
01:04:16,120 --> 01:04:17,520
Speaker 2: just know that they do a heck of a job

1349
01:04:17,600 --> 01:04:19,720
Speaker 2: with the graphics and the rundowns and everything like that.

1350
01:04:20,320 --> 01:04:23,240
Speaker 2: So what is your end goal with late kick? What

1351
01:04:23,560 --> 01:04:25,760
Speaker 2: is your in goal with your staff? And why do

1352
01:04:25,800 --> 01:04:29,080
Speaker 2: you specifically single them out when other people don't necessarily

1353
01:04:29,120 --> 01:04:30,120
Speaker 2: do that in this industry.

1354
01:04:31,360 --> 01:04:35,120
Speaker 4: Well, number one, when I say we, I'm talking about

1355
01:04:35,120 --> 01:04:37,439
Speaker 4: my staff and I'm talking about the audience, and I'm

1356
01:04:37,840 --> 01:04:41,320
Speaker 4: referring to them in the plural because there's nothing I

1357
01:04:41,480 --> 01:04:45,160
Speaker 4: can do without any of them, and so to me,

1358
01:04:45,280 --> 01:04:47,920
Speaker 4: it's natural to say we. I heard I remember Nick

1359
01:04:47,960 --> 01:04:51,040
Speaker 4: Saban a long time ago saying the only time people

1360
01:04:51,120 --> 01:04:54,240
Speaker 4: need to hear I is when there's blame being taken.

1361
01:04:54,560 --> 01:04:56,360
Speaker 4: And at that point, if there's blame to be taken,

1362
01:04:56,400 --> 01:04:58,520
Speaker 4: if we screw something up, yes that can be on I,

1363
01:04:58,760 --> 01:05:01,120
Speaker 4: that can be on me. But when there's credit to

1364
01:05:01,200 --> 01:05:03,840
Speaker 4: be taken, they're given. I guess that's a week thing.

1365
01:05:04,240 --> 01:05:06,840
Speaker 4: So there's nothing that I'm able to do that we

1366
01:05:07,280 --> 01:05:10,720
Speaker 4: did not do. That's Part one, and that applies far

1367
01:05:10,840 --> 01:05:13,720
Speaker 4: beyond just your professional life. By the way, Part number two,

1368
01:05:14,480 --> 01:05:18,480
Speaker 4: I want this to be a brand that transcends just

1369
01:05:18,520 --> 01:05:21,680
Speaker 4: college football. I want I want our show and I

1370
01:05:21,760 --> 01:05:25,480
Speaker 4: want our brand to be something that is a fixture

1371
01:05:25,600 --> 01:05:27,920
Speaker 4: in people's lives that is part of the fabric of

1372
01:05:27,960 --> 01:05:30,720
Speaker 4: their day to day or week to week. I'll tell

1373
01:05:30,720 --> 01:05:32,600
Speaker 4: you what humbled me the most this past year and

1374
01:05:32,640 --> 01:05:35,000
Speaker 4: a half two years that I never would have expected

1375
01:05:35,880 --> 01:05:40,840
Speaker 4: is I'm a very big believer that God gives all

1376
01:05:40,920 --> 01:05:44,640
Speaker 4: of us abilities talents in certain areas. I mean, I

1377
01:05:44,720 --> 01:05:47,120
Speaker 4: can't draw to save my life. Maybe you're an artist,

1378
01:05:47,200 --> 01:05:49,880
Speaker 4: but there are things we all can do. What you

1379
01:05:50,080 --> 01:05:53,680
Speaker 4: have to do is you have to actually use those

1380
01:05:53,760 --> 01:05:57,280
Speaker 4: and harness those into doing good work and impact full work,

1381
01:05:57,680 --> 01:06:01,080
Speaker 4: and you never know how it can benefit someone. I mean,

1382
01:06:01,120 --> 01:06:03,880
Speaker 4: I'm able, for whatever reason, to talk about college football

1383
01:06:03,920 --> 01:06:08,000
Speaker 4: in a very positive manner and that people tend to like. Well.

1384
01:06:09,840 --> 01:06:14,360
Speaker 4: When I started giving out my email address, I quickly

1385
01:06:14,480 --> 01:06:17,160
Speaker 4: realized people were going to use that as a conduit

1386
01:06:17,280 --> 01:06:20,400
Speaker 4: to talk to me because they had forged a relationship

1387
01:06:20,520 --> 01:06:24,240
Speaker 4: with me, which is the goal in any entertainment field,

1388
01:06:24,720 --> 01:06:27,240
Speaker 4: and they really felt that they could confide in me.

1389
01:06:27,400 --> 01:06:30,760
Speaker 4: And I cannot tell you how many thousands upon thousands

1390
01:06:30,840 --> 01:06:33,120
Speaker 4: of people have reached out over the past couple of

1391
01:06:33,200 --> 01:06:36,280
Speaker 4: years to say, I just want you to know I

1392
01:06:36,440 --> 01:06:38,800
Speaker 4: don't like my life right now, I hate my job

1393
01:06:39,040 --> 01:06:41,120
Speaker 4: or my marriage is on the rocks, or we got

1394
01:06:41,160 --> 01:06:44,400
Speaker 4: all kinds of different just life dramas going on this

1395
01:06:44,560 --> 01:06:47,040
Speaker 4: show right here, listening to your show every day. That's

1396
01:06:47,080 --> 01:06:49,040
Speaker 4: the one custant, that's the one thing that I look

1397
01:06:49,120 --> 01:06:52,120
Speaker 4: forward to. It's the one thing that can keep me sane. Now,

1398
01:06:52,120 --> 01:06:55,120
Speaker 4: I never would have expected that. I had no clue

1399
01:06:55,480 --> 01:06:58,800
Speaker 4: that talking about Arkansas versus Texas, A and M would

1400
01:06:58,880 --> 01:07:01,880
Speaker 4: mean that to somebody. But I didn't need to know it, okay,

1401
01:07:01,960 --> 01:07:04,040
Speaker 4: cause someone else, how much higher above me, could have

1402
01:07:04,200 --> 01:07:06,800
Speaker 4: known that. It's just up to me to do the

1403
01:07:06,920 --> 01:07:09,439
Speaker 4: work I'm capable of doing. And so what I want

1404
01:07:09,480 --> 01:07:11,080
Speaker 4: to do with the brand is I want to take

1405
01:07:11,200 --> 01:07:14,960
Speaker 4: that never lose its authenticity, but I want to scale

1406
01:07:15,040 --> 01:07:17,840
Speaker 4: that as much as we can while still being authentic.

1407
01:07:18,200 --> 01:07:21,800
Speaker 4: And whatever that means is whatever that means. I very

1408
01:07:21,920 --> 01:07:24,880
Speaker 4: much have our future planned in pencil, because you got

1409
01:07:24,960 --> 01:07:27,200
Speaker 4: to be able to adjust. But you also, I can't

1410
01:07:27,240 --> 01:07:29,400
Speaker 4: see around the bend. I wouldn't have even known two

1411
01:07:29,480 --> 01:07:31,320
Speaker 4: years ago this is where we'd be right now. So

1412
01:07:31,920 --> 01:07:35,640
Speaker 4: I've got a very general, got a very general destination.

1413
01:07:35,920 --> 01:07:38,920
Speaker 4: But the GPS, it's up to that GPS send me

1414
01:07:39,000 --> 01:07:41,280
Speaker 4: on whatever specific route we're going to go on to

1415
01:07:41,320 --> 01:07:41,640
Speaker 4: get there.

1416
01:07:42,680 --> 01:07:46,600
Speaker 2: Josh, this was awesome, phenomenal. I know a lot of

1417
01:07:46,680 --> 01:07:48,360
Speaker 2: our listeners that will be listening to this and Hit

1418
01:07:48,920 --> 01:07:51,880
Speaker 2: Hit That Line podcast now work. Appreciate everything, especially that

1419
01:07:52,040 --> 01:07:55,200
Speaker 2: last part of this. Thank you so much for joining

1420
01:07:55,280 --> 01:07:57,720
Speaker 2: us giving up. I know you're busy, your your time

1421
01:07:57,800 --> 01:07:59,920
Speaker 2: is precious, so thanks for giving up over an hour

1422
01:08:00,280 --> 01:08:01,360
Speaker 2: of it, and we'll.

1423
01:08:01,320 --> 01:08:01,760
Speaker 3: Leave it there.

1424
01:08:02,800 --> 01:08:04,959
Speaker 4: I appreciate you having me on absolutely all.

1425
01:08:04,880 --> 01:08:07,880
Speaker 2: Right, Gracia, great stuff again from Josh. Make sure you're

1426
01:08:07,920 --> 01:08:10,640
Speaker 2: subscribing to our Hit That Line podcast network. Just search

1427
01:08:10,720 --> 01:08:12,840
Speaker 2: that Hit that Line wherever you listen to podcasts for

1428
01:08:13,000 --> 01:08:16,280
Speaker 2: Josh pay twenty four to seven sports at Late Kick. Josh,

1429
01:08:16,400 --> 01:08:19,400
Speaker 2: I'm Ty Richardson, and remember, whatever line of work you're in,

1430
01:08:19,680 --> 01:08:21,960
Speaker 2: make sure you're always trusting the process.

1431
01:08:23,320 --> 01:08:24,960
Speaker 1: All right, So again, I hope you guys enjoyed that.

1432
01:08:25,080 --> 01:08:27,080
Speaker 1: Let me know what you think about that, Josh PAYT

1433
01:08:27,080 --> 01:08:28,920
Speaker 1: seven zero six at gmail dot com, you know the

1434
01:08:29,000 --> 01:08:31,920
Speaker 1: social handle at Latekickjosh. I appreciate you guys listening. I've

1435
01:08:31,920 --> 01:08:33,720
Speaker 1: already kept you for over an hour. As you can

1436
01:08:33,760 --> 01:08:35,720
Speaker 1: clearly see, we'll have the Late Kick Extra podcast coming

1437
01:08:35,800 --> 01:08:37,759
Speaker 1: up this week. Also got a lot going on signing

1438
01:08:37,800 --> 01:08:40,479
Speaker 1: days next week. Make sure you are locked on those

1439
01:08:40,520 --> 01:08:43,679
Speaker 1: social channels until next time. Have yourselves a great rest

1440
01:08:43,720 --> 01:08:45,120
Speaker 1: of your day, and God bless you.