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Speaker 1: Every time we say gen Z, I get a little

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Speaker 1: bummed because didn't I miss it by like three years?

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Speaker 2: Uh no, you actually missed millennials.

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Speaker 1: Whatever. I still feel like I'm part of both.

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Speaker 2: Yes, exactly, I'd like to.

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Speaker 1: Be a CUSP member. So when I was growing up,

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Speaker 1: the cool place to go was the mall, and the

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Speaker 1: cool thing to do is get dropped off, roam around

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Speaker 1: the food court, go to a movie, hang out, and

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Speaker 1: then have your mom pick you up. Yes, you'd have

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Speaker 1: to use I'd have to use the payphone. Put a

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Speaker 1: quarter in the call to pick me up. Should come.

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Speaker 1: All the kids get the front door of the mall,

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Speaker 1: get back into station wagons, and you go home. That

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Speaker 1: was like you were an adult if you could be

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Speaker 1: dropped off at the mall.

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Speaker 2: Exactly.

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Speaker 1: Julia's Hotdog on a stick, the American Cookie Company. Oh

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Speaker 1: it chills, hair stand up on my forearms talking about it.

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Speaker 1: So now gen Z to the rescue. They're making malls

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Speaker 1: cool again, I think so.

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Speaker 2: I mean for years we've been hearing that they're dying,

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Speaker 2: and we've seen a few of them shut down or

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Speaker 2: they're deserted. They've been converted into halloween stores sometimes, like

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Speaker 2: around that the time of year. But retail experts are

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Speaker 2: saying that zoomers have helped mals bounce back and especially

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Speaker 2: after the pandemic, because the digital space has turned them

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Speaker 2: into a generation that expects instant gratification. Yeah, and you

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Speaker 2: can think TikTok for that or whatever. But when they

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Speaker 2: see something, they want something, and they want it now, can't.

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Speaker 1: Touch It's not quick enough to come on Amazon in

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Speaker 1: an hour, exactly.

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Speaker 2: They can't even wait the twenty four hours that Amazon

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Speaker 2: will probably deliver the item. They want to go to

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Speaker 2: the store, and I think for most of us, I

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Speaker 2: get it, like I'm the same way sometimes, but so

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Speaker 2: they want to go and actually try the products, even

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Speaker 2: and an auto. This comes with beauty products because the

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Speaker 2: four seeing a big boom with tweens going into the

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Speaker 2: stores and trying all the makeup products and things like that.

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Speaker 2: But we're talking twelve to twenty six year olds, Like

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Speaker 2: this is kind of like the range, and they're starting

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Speaker 2: to really see a shift that they prefer shopping in

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Speaker 2: person as much as online shopping. It's not like they're

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Speaker 2: not shopping online at all, but it's very like fifty

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Speaker 2: to fifty whereas before everything was online shopping.

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Speaker 1: Well, there's something that you said about experiential opportunities. I mean,

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Speaker 1: there is an experience you go in. You made them

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Speaker 1: all smells good. There's a lot of those department stores

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Speaker 1: smell good. And maybe you are wanting to get away

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Speaker 1: from your family or your parents and run around with

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Speaker 1: your friends. So there's some freedom attached to that. Yeah,

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Speaker 1: I just I still can't that. We were laying in

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Speaker 1: bed the other night and I got hungry and I

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Speaker 1: wanted to make a stir fry and we needed white

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Speaker 1: onions and parsley, and so we order white onions and parsley,

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Speaker 1: and in forty five minutes, Yeah, white onion and parsley

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Speaker 1: is at my door. I cannot. I still can't get

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Speaker 1: past it.

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Speaker 2: I know there is a fine line between convenience and laziness,

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Speaker 2: and I need to get past that.

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Speaker 3: But you know what, it's not laziness to me. I

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Speaker 3: think I'm saving money by online, because no, when I

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Speaker 3: go to a mall, you should see me. I'm like, I.

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Speaker 1: Walk by, you get things you don't need a suitcase

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Speaker 1: store and I'm.

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Speaker 3: Like, actually, you know I don't have you know, my

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Speaker 3: my my bag for my makeup stuff. When I travel

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Speaker 3: is getting kind of dingy. So I'll go in there

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Speaker 3: and I'll buy that, and I'll past a different store

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Speaker 3: and I'm like, I need a new pair of socks.

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Speaker 2: Let me go get some.

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Speaker 1: Just are you dangerous?

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Speaker 3: Yeah, it's bad. I got to stay away from the malls.

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Speaker 2: But there's certain things that you have to get at

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Speaker 2: the malls. Like the other day, I was going to

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Speaker 2: try to get new bras online and I was about

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Speaker 2: to buy them, and I was like, you know what,

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Speaker 2: I don't know if I'm this size or this size,

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Speaker 2: and I don't want to have to return them and

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Speaker 2: do all this, So I need to go to the

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Speaker 2: mall and try those on, because that's something that's just fair.

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Speaker 1: Yes, well, yeah, I'm asking. I didn't know. I mean,

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Speaker 1: I have never seen this, so I don't know exactly.

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Speaker 2: Actually, yeah, if you go into like a certain stores,

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Speaker 2: they'll measure you.

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Speaker 1: And what seems to me like trying those on. It's

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Speaker 1: like trying on underwear.

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Speaker 2: You can't underwear is like a different story. You want

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Speaker 2: to like keep yours on you. I just don't try

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Speaker 2: on underwear. But bras are that Bras like a fair game,

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Speaker 2: Like you want to make sure that they're comfy and

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Speaker 2: you're gonna have something.

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Speaker 3: Yeah, BRA's kind of like you trying on a tank

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Speaker 3: tank top.

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Speaker 1: Where you learned today on the show. I will have

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Speaker 1: an answer if anybody. If anybody wants to see me

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Speaker 1: at the store later, I'll have an answer